promote malaysia tourism essay

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Promoting Tourism in Malaysia

Tourism Industry

Malaysia is a favorite tourist destination in the Asian region. The region has however faced various calamities over the past few years. The article ‘RM8b Tourism Revenue Goal’ in the Daily Express gives some various ways, which the government is using to promote the industry. It notes the government’s effort to improve the infrastructure. It adds how the government is encouraging various stakeholders to enhance their personnel development and better service delivery. The article further adds that the government is aiming at increasing the number of both domestic and international visitors who are visiting. The article also notes the government’s effort to increase tourist attraction centers. The minister is calling for all the people to work together so that they can achieve their goals. The article also notes various winners who got various accolades for their efforts in promoting the tourism industry (Kinabalu 1).

The article ‘Group Promoting Ecotourism and the Semai Orang Asli Way of Life’ in The Star Online highlights the efforts of a local group that is aiming to promote ecotourism and show the local lifestyle of the people. The article further adds how the local people are engaged in various activities of keeping their heritage. The group shows tourists around the jungle and engages them in activities such as trekking the Cameron highlands. They also educate visitors about the environment and show them aspects of nature such as the Rajah Brooke butterflies and viewing the Rafflesia. They are also involved in nature conservation. The article also recognizes the government’s efforts in rewarding them. It gives a brief history of the group.

In addition to the above activities, the group also trains villagers to act as tourist guides. This opens up the region to more people. The article gives them credit and notes how they are the unique recipients of the president’s award. It tells of the various accomplishments of the group such as the tourism center and the introduction of information and communication technology. The article goes a step further and recognizes the various groups that are acting together with the group such as the nature society and the various non-governmental organizations (Leen).

In the article ‘Tourism Minister’s Mission to Promote Malaysia, One of the World’s Most Safe and Stable Tourist Destinations!’ covered by the Business Wire, various efforts by the tourism minister of Malaysia and his entourage are highlighted. The article describes the minister’s effort and his quest in promoting tourism. In the article, the minister is aiming to renew the country’s relationship with the USA and Canada. He is also aiming to inform the two nations about any new developments in Malaysia especially those concerning tourism. The article covers his tour in various cities in Canada and the US. It further adds the activities that he will be carrying out while on tour. The minister gives a good account of Malaysia focusing on its safe and secure environment, and displaying Malaysian fashion. The article also talks about the educational seminars and conducting press conferences so that more Americans know about Malaysia. The article shows the minister’s diverse activities such as talking to filmmakers about making films concerning his country (Gale).

The article in the Business Wire about the minister’s tour is commendable. The various activities he has planned to carry out are good. He also does a good thing by involving other people such as fashion models in his tour. However, he seems to concentrate more on USA and Canada forgetting that he can get a larger market in other regions. This means that he can do much more. The first article recognizes the efforts of those who have made an impact in promoting tourism. This is a good thing because people like it when their work is acknowledged. The Star Online did a good job in recognizing a local group whose work would have perhaps gone unnoticed. All these ideas are important and they cover a wide range of sectors such as fashion, the environment and the economy.

While there is still a lot that has been done by the government and other stakeholders, much more can be done to bring tourists to Malaysia. The local people should realize that by supporting the industry they would also be helping themselves and improving the economy. This can be achieved through job creation. Various jobs can be found in the hotel and airlines sectors due to the increase in demand. By reducing the accommodation and airline fees, many people will choose Malaysia as their destination of choice. This will open up Malaysia to everybody. There should be diversity offered in the tourist sectors available. Services such as health care and education will lead to many people visiting. Provision of affordable higher education can also promote tourism, as everyone will be able to join the universities. Diversification of medical services will also open Malaysia to tourists

Malaysia should also improve security measures in the country so that everyone who visits is assured of safety. There should be no discrimination of any kind be it religion or race. Everyone should feel that he or she is welcome. Marketing and awareness campaign should go on and target wider regions. Various media including the internet should be utilized. There should be positive news about Malaysia from all sources so that all should know about the country. Tourism should not be only in the urban areas and other regions of Malaysia should be opened up to tourists. Local people should make various artifacts, which they can then sell to the tourists. Local materials such as batik should also be marketed. Water sports should be made professional and sporting contests should be held. This will make Malaysia a sporting destination.

References:

Chan Li Leen “Group Promoting Ecotourism and the Semai Orang Asli Way of Life” the star online January 2, 2010: 02 Apr. 2010. http://thestar.com.my/news/story.asp?file=/2010/1/2/nation/5352892&sec=nation. Electronic.

Kinabalu, Kota.” RM8b tourism revenue goal .” Daily Express [East Malaysia] 22 Nov. 2009: 2

http://www.dailyexpress.com.my/news.cfm?NewsID=68992 . Electronic.

“Tourism Minister’s Mission to Promote Malaysia, One of the World’s Most Safe and Stable Tourist Destinations!” Business Services Industry . June 9, 2005: 02 Apr. 2010. http://findarticles.com/p/articles/mi_m0EIN/is_2005_June_9/ai_n13804966/ . Electronic.

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How to Promote Tourism in Malaysia Essay

How to Promote Tourism in Malaysia Essay.

In comparison to other sectors of Industry, the tourism industry is well developed at Malaysia. This industry effects in a positive manner in giving a boost to the Malaysian economy with a rapid increase in the earnings, of foreign exchange along with good employment opportunities. In the year 2005, it was declared by the World Tourism Organization that Malaysia stands 14th in the overall ranking based on the international tourism arrivals.

Among the 53 different common wealth countries Malaysia ranks 3rd next to Britain and Canada.

A wide increase in the foreign revenue generation was noticed in the year 2006 and the tourism sector generated about US$18. 1 billion through export revenue, which is almost 10% of the total foreign revenue earned by the country. Different efforts were taken by the government of Malaysia, to make the country more developed and a prime place of attraction for tourist from all parts of Asia and world.

You can notice a huge infrastructure and physical development was given due priority by the government of Malaysia along with the established projects of tourism with good attraction of tourism for the prospect of the country (Jamil.

J, 2007). After the independence of Malaysia, the Malaysian people put their concern on the western influences on the tourism development (Din, 1982). The tourism development continued its journey with a vision for the national development, the civilization of Islam, with a great progress in the parallel with the teachings of Islam (Islam,H, 2005).

Out of the world’s 57 Muslim countries, only four countries manage to earn 17. 5 million tourists in 2004. The countries are Malaysia, Morocco, Egypt, and Turkey (Islamic countries Seek Bigger Piece of Tourism Pie, 2005). The tourism policy and its implementation in Malaysia As per as the overall development of Malaysia is concerned, NEP directly influenced it from 1971 to 1990. In later part NEP was replaced with the introduction of New Development Policy from the period 1991 to 2000. Several objectives of NEP were included in New Development Policy.

Like various other industries and sectors of the economy of Malaysia, focus was also given towards the development of tourism industry by NEP. Depending on that, a federal form of constitution was adopted by Malaysia. Under this constitution come all the thirteen states and all the federal territory. The central government of Malaysia designed the policies keeping in mind a linear path with regard to their implementation on the state level. But in real terms it seemed like quite difficult to centralize the flow of the process, particularly due to the involvement of each state with own legislative style.

Many of the state participated in the argument to oppose some of the policies of tourism as they feel that goes against the local norms of the state. Institutionalization of the industry of tourism in Malaysia The year 1995, marked the beginning of tourism as a new force of the economic sector of Malaysia with the setting up of the Department of Tourism under the Ministry of Trade of Malaysia. It clearly justifies that the industry of tourism is a late arriver in comparison to any other sector of industries in Malaysia (Tan, W. H 1991).

The involvement of Malaysian government was in a slow pace towards the tourism industry, while most of the developing countries concentrate on the tourism industry to follow the path of growth in the economic front. A sudden fall in the commodity prices inspired Malaysian government to give new life to the industry of tourism, in order to sustain the growth of economy principle objectives of tourism, was included in the tourism master plan of Malaysia, which was the country’s 2nd Malaysia Plan 1971-75, marked the new beginning of the tourism sector as the contributing force for the economic development of Malaysia.

In the year 1972, a dedicated agency was established known as the Tourist Development Corporation by the parliament of Malaysia. It is established with the mission to promote tourism of Malaysia. A new phase is marked with the involvement of the government in this sector. An international bench mark was achieved by the tourism industry in the year 1972 when Malaysia hosted the Pacific Area Travel Association (PATA) 21st conference, which resulted in the gradual increase in the number and percentage of the international tourist into Malaysia.

A rapid increase is noticed also in the number of inbound tourist with the availability of the facility of regional airports and that too of an international standard. In the year 1986, the PATA 35th conference was held at Malaysia, which enhances the tourist attraction of the place in the subsequent years with the highlighting of the facilities and services offered to the delegates (Tan,W. H, 1991). A grand event was organized in the year 1990 on tourism .

The event was named the Visit Malaysia Year 1990. In that very year a record visit of almost seven million international tourists was marked, which is a growth of almost 53. 6% from the previous year. The grand success of this event gave a targeted increase of almost 10% for each coming year. The Ministry of Culture, Arts and Tourism was introduced in the year 1992 to coordinate and plan the tourism activities of the country with close monitoring of the activities too.

The inceptions of the Malaysia Tourism Promotion Board (MTPB), in the same year establish Malaysian tourism as one of the major force of the economic sectors of Malaysia. Malaysia Tourism Promotion Board took the initiative to promote Malaysia as the world tourism destination in order to enhance the socio economic well being of the country of Malaysia. On the other hand the Ministry of Culture, Arts and Tourism were entrusted with the responsibility to formulate the policies for tourism industry of the country.

MTPB get the advantage to promote Malaysia on the international level with about 29 offices on worldwide basis. The domestic destinations were marked and then it was matched with various selected international markets. Keeping this concept of promotion eight destinations were marked with another four additional sites in each subsequent year. The destinations of Sabah, Langkawi, and Sarawak were promoted in high level especially to the European market, especially due to the appeal of the nature along with the sand and beaches.

The development authority of the Langkawi targets the tourist from the Western Europe, area as the tourist from there do possess the capacity to avail and enjoy the facilities of the four to five star hotels located on the Langkawi Island. The above discussion on the Institutionalization of the industry of tourism in Malaysia clearly depicts how the development of the tourism industry take place in different stages to establish the country as one of the attractive destination for the tourist specially on the international level.

You may also be interested in the following: how to promote tourism in malaysia

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Tourism in Malaysia Essay Example

• Pages: 2 (529 words)
• Published: April 9, 2017
• Type: Essay

Malaysia's strategic location in Central Asia has put it at the crossroads of many cultures. Over 2000 years ago, the Chinese and Indian merchants have made trades with the locals. Dutch, Portuguese and British colonials added their influence from the 17th to the early 20th centuries. Finally, travelers from Europe, Asia and the Americas bring their cash and curiosity to sample the native sites. Today, tourism is an effort to diversify and help boost the economy.

So promoting tourism in Malaysia is really important!As I've mentioned before, the Malaysian government is definitely putting in effort to diversify the economy with hopes that Malaysia's economy will be less dependent on exports. As a result, tourism has become a source of income from foreign exchange which helps boost the country's economy. Hence, it is absolutely important to promote tourism in Malaysia.

Promoting Malaysia to foreign tourists is not that difficult. In fact, with the aid of various campaigns and promotional advertisements via websites and blogs, posters, TV commercials, radio, and promotional music videos, it is easier for tourists to find out more about Malaysia.

For a start, Malaysia already has a wide range of tourism destinations for tourists to choose from. With its blessings of diverse cultures, traditions, historical facts, scenic landscapes and natural resources abundance, it is to no surprise that our country indeed has a strong appeal for both domestic and international tourists. The mix of cultural influences in Malaysia is the result of centuries of immigrants and trade with the outside world. Even so, each culture remained largely intact. No specific race has so far been homogenized.

Malaysia is a multi-racial country with its three mai

races, Malay, Chinese and Indian. All three different races are of different religions, skin colour, traditions and cultures, yet all have been able to live together harmoniously for many years! This is what makes Malaysia so unique. Its racial unity. Besides that, there are more than 1000 different species of floras and faunas in Malaysia. This factor can develop into an interesting tourism product.

The government can promote Malaysia to foreigners as an ecological tourism destination.Malaysian wildlife can help attract tourists' attention, be it domestically, or internationally. Projects like Project Tiger, a conservation project that helps preserve and protect Malaysian Tigers, has been a huge success, which attracted lots of tourists to Malaysia! Many foreigners are interested with Malaysian wildlife and want to help out with the conservation projects available to not only preserve and conserve the wildlife but also create awareness. This actually encourages ecological tourism.

Of course, Malaysia is also well-known for its amazing cuisine.Malaysian is most definitely a fabulous place to enjoy food. Did you know that Malaysian food is a multicultural fusion of Malay, Chinese, Indian and a bit of Peranakan? This creates a unique food that is not only colourful, spicy and eclectic but downright tasty. Publicising Malaysian food no doubt will encourage more tourists to visit Malaysia. So I have concluded that promoting and encouraging tourism in Malaysia is really important to help boost our country's economy.

Everyone should play a part to help promote Malaysian tourism more to foreigners.

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How to Promote Tourism in Malaysia?

In comparison to other sectors of Industry, the tourism industry is well developed at Malaysia. This industry effects in a positive manner in giving a boost to the Malaysian economy with a rapid increase in the earnings, of foreign exchange along with good employment opportunities. In the year 2005, it was declared by the World Tourism Organization that Malaysia stands 14th in the overall ranking based on the international tourism arrivals.

Among the 53 different common wealth countries Malaysia ranks 3rd next to Britain and Canada.

A wide increase in the foreign revenue generation was noticed in the year 2006 and the tourism sector generated about US$18. 1 billion through export revenue, which is almost 10% of the total foreign revenue earned by the country. Different efforts were taken by the government of Malaysia, to make the country more developed and a prime place of attraction for tourist from all parts of Asia and world.

You can notice a huge infrastructure and physical development was given due priority by the government of Malaysia along with the established projects of tourism with good attraction of tourism for the prospect of the country (Jamil.

5 million tourists in 2004. The countries are Malaysia, Morocco, Egypt, and Turkey (Islamic countries Seek Bigger Piece of Tourism Pie, 2005). The tourism policy and its implementation in Malaysia As per as the overall development of Malaysia is concerned, NEP directly influenced it from 1971 to 1990. In later part NEP was replaced with the introduction of New Development Policy from the period 1991 to 2000. Several objectives of NEP were included in New Development Policy.

Like various other industries and sectors of the economy of Malaysia, focus was also given towards the development of tourism industry by NEP. Depending on that, a federal form of constitution was adopted by Malaysia. Under this constitution come all the thirteen states and all the federal territory. The central government of Malaysia designed the policies keeping in mind a linear path with regard to their implementation on the state level. But in real terms it seemed like quite difficult to centralize the flow of the process, particularly due to the involvement of each state with own legislative style.

Many of the state participated in the argument to oppose some of the policies of tourism as they feel that goes against the local norms of the state. Institutionalization of the industry of tourism in Malaysia The year 1995, marked the beginning of tourism as a new force of the economic sector of Malaysia with the setting up of the Department of Tourism under the Ministry of Trade of Malaysia. It clearly justifies that the industry of tourism is a late arriver in comparison to any other sector of industries in Malaysia (Tan, W. H 1991).

The involvement of Malaysian government was in a slow pace towards the tourism industry, while most of the developing countries concentrate on the tourism industry to follow the path of growth in the economic front. A sudden fall in the commodity prices inspired Malaysian government to give new life to the industry of tourism, in order to sustain the growth of economy principle objectives of tourism, was included in the tourism master plan of Malaysia, which was the country’s 2nd Malaysia Plan 1971-75, marked the new beginning of the tourism sector as the contributing force for the economic development of Malaysia.

In the year 1972, a dedicated agency was established known as the Tourist Development Corporation by the parliament of Malaysia. It is established with the mission to promote tourism of Malaysia. A new phase is marked with the involvement of the government in this sector. An international bench mark was achieved by the tourism industry in the year 1972 when Malaysia hosted the Pacific Area Travel Association (PATA) 21st conference, which resulted in the gradual increase in the number and percentage of the international tourist into Malaysia.

A rapid increase is noticed also in the number of inbound tourist with the availability of the facility of regional airports and that too of an international standard. In the year 1986, the PATA 35th conference was held at Malaysia, which enhances the tourist attraction of the place in the subsequent years with the highlighting of the facilities and services offered to the delegates (Tan,W. H, 1991). A grand event was organized in the year 1990 on tourism .

The event was named the Visit Malaysia Year 1990. In that very year a record visit of almost seven million international tourists was marked, which is a growth of almost 53. 6% from the previous year. The grand success of this event gave a targeted increase of almost 10% for each coming year. The Ministry of Culture, Arts and Tourism was introduced in the year 1992 to coordinate and plan the tourism activities of the country with close monitoring of the activities too.

The inceptions of the Malaysia Tourism Promotion Board (MTPB), in the same year establish Malaysian tourism as one of the major force of the economic sectors of Malaysia. Malaysia Tourism Promotion Board took the initiative to promote Malaysia as the world tourism destination in order to enhance the socio economic well being of the country of Malaysia. On the other hand the Ministry of Culture, Arts and Tourism were entrusted with the responsibility to formulate the policies for tourism industry of the country.

MTPB get the advantage to promote Malaysia on the international level with about 29 offices on worldwide basis. The domestic destinations were marked and then it was matched with various selected international markets. Keeping this concept of promotion eight destinations were marked with another four additional sites in each subsequent year. The destinations of Sabah, Langkawi, and Sarawak were promoted in high level especially to the European market, especially due to the appeal of the nature along with the sand and beaches.

The development authority of the Langkawi targets the tourist from the Western Europe, area as the tourist from there do possess the capacity to avail and enjoy the facilities of the four to five star hotels located on the Langkawi Island. The above discussion on the Institutionalization of the industry of tourism in Malaysia clearly depicts how the development of the tourism industry take place in different stages to establish the country as one of the attractive destination for the tourist specially on the international level.

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What to see in Kuala Kangsar, a royal town full of varied marvels

Thursday, 18 Apr 2024

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Muzium Diraja Kuala Kangsar displays vast collections of items from the bygone era. — Lembaga Muzium Negeri Perak

The royal town of Kuala Kangsar in Perak has a colourful historical and cultural background, making it an interesting place to visit.

Ubudiah Mosque, for example, is just one of the buildings there that has a lot of stories to tell. This grand worship house – situated at the top of Bukit Chandan – was built between 1913 and 1917 by the 28th Sultan of Perak, Sultan Idris Murshidul Adzam Shah I.

The mosque is a showcase of British colonial architecture, combined with a touch of Mughal designs. The most prominent feature is its horseshoe arches that dominate the space, accompanied by a beautiful golden bulbous dome and surrounded by minarets.

Ubudiah Mosque was designed by British architect Arthur Benison Hubback, who was also the brains behind some of the country’s most important heritage structures, like the Ipoh Railway Station, as well as the Kuala Lumpur Railway Station and Sultan Abdul Samad Building in the capital.

Here are some other things you can check out in Kuala Kangsar.

The Muzium Diraja Kuala Kangsar features traditional Malay architecture – the most prominent being that it was built on stilts – and is decorated in Malay motifs and patterns.

Like many traditional Malay structures, the museum was constructed by a local carpenter (named Haji Suffian) without the use of nails. It was originally built as a palace about a century ago and served as the temporary residence of Sultan Iskandar Shah, the 30th Sultan of Perak from 1931 to 1933.

Although not known to many, the wooden building went by various names in the past, such as Istana Kenangan, Istana Lembah and Istana Tepas.

Today, there are several interesting collections of historical royal items on display, all of which belonged to Perak’s past rulers.

Located just a stone’s throw from the museum and facing Sungai Perak is Istana Iskandariah, the official palace of the past and present Sultans of Perak since its completion in 1933. The name refers to Sultan Iskandar Shah (1918-1938), who commissioned the construction of the palace.

Head to Sayong, a quaint village known for the state’s most popular traditional craft, the labu sayong vase or pitcher.

Just as its name implies, the labu sayong bears a close resemblance to a gourd, and is traditionally used to store drinking water. It is made of clay, and usually decorated with intricate designs all around it.

Today, only a handful of artisans are still able to create this once-essential household item by hand. One such person is Harun, who also operates the Muzium Labu Sayong at Kampung Kepala Bendang. Dedicated to preserving the tradition, Harun holds workshops for visitors who want to try their hand at making the labu sayong.

Find out more about the museum at its website (https://tangankraf.com/muzium-labu-sayong/).

Did you know that Kuala Kangsar is home to the nation’s oldest rubber tree?

As the story goes, in 1877, an English botanist named Henry N. Ridley planted some para rubber seedlings in the Singapore Botanic Gardens. This particular species of rubber trees thrived in the Malayan climate, and so seedlings were planted in other areas in the peninsula, including Kuala Kangsar.

One of the first rubber trees that were planted in Kuala Kangar is still around today – it is said to be 147 years old. Naturally, this tree is considered a treasure in Perak’s history, and is properly maintained year-round.

In the heart of Kuala Kangsar, look for a tree that bears this sign: “Pokok Getah Pertama Malaya”.

Tucked away in the quiet town of Karai, some 11 minutes from Kuala Kangsar, is the nation’s oldest railway bridge – Victoria Bridge.

This ancient bridge, named after England’s Queen Victoria (1837-1901), began operating in 1900, and had a single track.

From being used to transport natural resources such as tin and coal (coal was abundant in Karai back then; it was the only place in Perak where coal was mined), to partly getting destroyed by the British during the Japanese occupation, this 353m-long bridge has its fair share of history.

The bridge was operational for more than a century until 2002, when it was replaced by a new concrete bridge built parallel to it.

The Victoria Bridge was then abandoned for over 10 years and nearly covered in plant overgrowth. But soon, local authorities saw its potential as a tourist attraction, and began restoring the bridge. In 2016, Victoria Bridge was gazetted as a national heritage by the Department of National Heritage.

Today, it is a popular spot for couples to shoot their wedding pictures.

Related stories:

Tags / Keywords: Visit Perak Year 2024 , Kuala Kangsar , Ubudiah Mosque , Labu Sayong , Victoria Bridge , Sungai Perak , Istana Iskandariah , tourism , tourism malaysia

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