powerpoint presentation on social media influence

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The Power of Social Media – Positive and Negative PPT Presentation

• by Refresh Science
• October 17, 2021 January 22, 2023

Without us even realize, social media gets so powerful than it ever has. Lots of people and businesses rely on social media. The power of social media has the potential to shape society in certain ways. More than half of the world’s population are active users of social media with an average of 3,9 billion active users.

Social media was originally intended for entertainment and communication purposes l. But now it has transformed into a platform with diversified purposes. That being said, anyone with a smartphone or computer and access to the internet is likely to have at least one username on social media. Everyone with social media accounts has either gain or give something from the platform. Many try to gain the power to influence others in many ways.

Understanding the Power of Social Media

When used strategically, social media is the biggest market research and digital marketing that ever existed. However, it is not an easy task to influence others using social media. Gaining power and influence from social media is real work even if you already have fame. This is because there are too many things are uploaded only from billions of active users. Thus, if you cannot stand to be different and offers what people need, then you will get blend in with the online crowd.

People use social media for real-time update features. This feature allows people to share and receive news faster than any electronic devices. Users with lots of following or famous people have the power to influence others through the things they upload or shares opinion. On the other hand, followers tend to trust the things they heard or read from influencers. That is why it is very easy to spread love as well as hate through the social media platform.

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How social media helps people?

The truth that social media hides the face of people makes people brave than ever. Those who are shy in real life can easily communicate through social media. However, this is a double-edged sword because people can get so evil since they can talk the way they want without thinking. Online hate and bullying grow to be serious issues that anyone can get from people they do not even know. Scary as it sounds, is it?

Though social media can influence people in a bad way, others also gain more positive sides from the platform. Social media is a powerful platform for marketing with no boundary to continents, countries, and even times. Allowing people to sell anything to anyone globally. Big and small companies build trust with followers and turn them into potential customers.

As easy as spreading hate, people also use social media to spread love and empathy. In social media, anyone has the voice to share opinions they never dare to say offline. Also in social media, people have the access to respond to any shared opinions, news, status, and anything alike.

The positive side of social media

Social media is indeed like a double-edged sword. Depending on the users, social media can be positive and negative. Here are some positive effects of social media.

• Easier to meet new people – meeting new people is not an easy thing to do offline. Unless you are the ongoing and fun type of person at a party, it can be quite tough to make friends. The rise of social media allows you to have a whole different concept of friendship. Even the most introverted can get like hundreds of friends on social media. Though it is not like a real friend to hang out in real life, still it is the kind of friends you will talk to through social media.
• Foster empathy – the truth is, we share a little bit too much of our lives on social media. What we share in daily life may be personal, but other people may find it inspirational. This also makes it very easy to empathize with others through the stuff they shared. It is also very easily find people who go through the same situation.
• Faster communication – with the packed daily life schedule, communication time with family and friends is getting smaller. Social media makes communication faster than ever considering the time spent on the platform. You can easily send messages and comments to a long-lost friend.
• Spread news easily – as easy as making friends and communicating, news travel faster in social media. Once the news is uploaded, people have free access to read, like, and share it. The more people who share, the wider the scope of the news.
• Easier marketing – with the power it has, people utilize social media as a powerful platform for marketing. Share some good content for the followers and lead them to be potential customers. Though social media is a complex thing it is a powerful platform to market business.

The Negative side of Social Media

Social media is not all positive though. The negative side of social media is mostly geared due to excessive use of the platform and also lacks users’ understanding. Constantly exposed to other people’s life may lead to anxiety and depression . Some people find they are unconsciously comparing their life with others. This is surely the path to anxiety and depression as what you see on social media is not always true.

Other bad sides of social media are cyberbullying and hate. Though the two are not new it gets worse since people can hide their true selves behind the keyboard. Allowing them to talk freely without considering if it might hurt others.

Spending too much time on social media results in another syndrome of missing out. FOMO or fear of missing out makes you constantly check the messages and social media. You always want to know what others are up to and see if they have more fun than you already have. This is the sign of fear of missing out because you cannot stand for not knowing what happen in your social media timeline .

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How to create a social media presentation for any business and brand (+ bonus tips for newbies)

What is social media presentation.

In the digital age, where attention spans are shrinking, creating an effective social media presentation is crucial for capturing and retaining any client’s interest. For example, when a business is looking for a social media manager (SMM) to boost their company’s social media presence, they want to know what will be done before it is actually done: what results they’ll get and what methods will be used to achieve them. That’s when a social media presentation comes in handy as the most attractive and informative way to introduce a business PowerPoint presentation .

If you wonder how to present a social media strategy, consider the below tips to help guide your path forward. In today’s article, we’ll walk you through the essential steps to create an impactful social media strategy PPT for any platform that not only conveys your message effectively but also engages your client, so dive right in!

How to create a social media strategy presentation?

Before you design slides, you need to have text, images, or infographics to add. A social media PowerPoint presentation must be related to content such as your social media strategy. Below, we share the steps that will help you craft an impactful social media marketing presentation for client they will never forget!

Disclaimer: You should not limit yourself to just one slide, e.g., to show the target audience, and we’ll now give you an approximate skeleton to follow.

Set goals: Slide 1 ⎼ Social media goals

To present informative social media presentation slides, you should have a solid discussion with the client to discover their business goals and transform them into social media goals. It will impact further brand presentation and research on the target audience, competitors, and promotion methods. In such a presentation, your clients will expect clear and tangible metrics.

For example, a shoe company wants to boost its sales using Instagram. In this case, you have to create goals of getting more conversions in sales, like increased clicks to the company’s website. Your social media analytics presentation should depict how a specific promotion method on a specific platform will give specific numbers.

Pro advice: Use Google Analytics for enhanced tracking and PowerPoint redesign services to create compelling diagrams.

Research your audience: Slide 2 ⎼ Target audience

Most clients know the “persona” they are marketing to, but your task is understanding if desirable business goals match the typical buyer persona. If the client doesn’t know their target audience, you should make recommendations but still try to discover the location, age, occupation, or favorite game of the people they want to reach. The more criteria you know, the more targeted tone and voice you will be able to use to influence people’s choices.

Research competitors: Slide 3 ⎼ Competitors

An effective social media marketing presentation ppt has to analyze direct competitors that definitely exist. And their SMM has already tried promotion strategies for you to learn from or avoid. Researching competitors is about thinking outside the box and analyzing their mistakes or successes. Your client should not be present on every platform, so do research and explore which ones will work best for their business.

When looking at competitors, consider two main things:

• MARKET GAP (e.g., there is no podcast about house plant care).
• LEAD ENGAGEMENT (e.g., they get fantastic traffic from Instagram).

Remember, researching competitors teaches you what to do and what not to do: posting frequency, type of content, followings of their followers, and more.

Do social media audit: Slide 4 ⎼ Social media analysis

Any social media report presentation must summarize what the company is already doing. It may be a new company you have to launch social media channels for, and it may be an experienced business looking for a new strategy.

If you create a social media strategy for an existing company, you have to audit its media to define baseline metrics: the number of followers, demographic data, average engagements, content performance, and other important analytics.

If you create a social media strategy for a startup, you will have what to offer only after researching their personas and suitable social media. For example, the target audience is women aged 40 to 55 living in the suburbs, so you offer to go with Facebook.

Set up the infrastructure: Slide 5 ⎼ Content posting tools

In the case of a new company, setting up the infrastructure means doing manual work or making use of SOPs to automate processes.

Answer the following questions if you’re going to do everything manually:

• Am I going to post things natively?
• How are we going to get the content calendars approved?
• Am I the only one to contact/answer the audience in DM/messaging?

In the case of established companies, they will most probably onboard you on a tool they already use and assign a colleague for you to master it quickly.

Create a content calendar: Slide 6 ⎼ Instagram/Facebook/TikTok content calendar

The last thing is putting together your content calendar and content into motion, which can be the hardest part. The last slides in the social media presentations ppt show an example of a post and calendar in tools like CoSchedule. For instance, you will post stories daily, behind-the-scenes images twice a week, and share product posts thrice weekly.

Regardless of plenty of scheduling tools, we advise building a simple content calendar in Excel Spreadsheets to send directly to a client and get approval/feedback.

6 bonus tips for newbies

Tip #1: develop a compelling storyline.

Every effective presentation tells a story, and social media presentations are no exception. Craft a compelling narrative that takes your client on a journey, keeping them engaged from start to finish. Begin with a strong introduction, followed by a clear progression of ideas, and conclude with a memorable closing. Remember, a well-structured storyline can enhance the overall impact of your social media content strategy presentation.

Tip #2: Design eye-catching visuals

Visual elements play a crucial role in any presentation. Create visually appealing graphics, images, and videos that complement your content and are consistent with the brand’s aesthetics. Then, ensure they are optimized to maintain a professional and cohesive look across different devices.

Pro advice: If design is not your cup of tea, consider hiring a professional PowerPoint redesign company to create beautiful icons, diagrams, and other visuals for you.

Tip #3: Incorporate engaging multimedia

Diversify your content by incorporating various multimedia elements. Leverage the power of videos, GIFs, and interactive elements to captivate your client even more.

Tip #4: Keep your social media presentation ppt concise

In the fast-paced world of social media, conciseness is key, so keep your presentation focused on the essential points. Avoid overwhelming your client with excessive information. Instead, prioritize clarity and simplicity to ensure your message is easily digestible. Consider using bullet points, short sentences, and impactful visuals to convey your ideas efficiently.

Tip #5: Leverage data and statistics

Support your claims and statements with relevant data and statistics. Incorporating credible information not only adds authenticity to your presentation on social media strategy but also helps build trust with your client. However, be sure to attribute your sources to enhance credibility.

Tip #6: Optimize for mobile

With the increasing use of smartphones, optimizing your presentation for mobile devices is crucial. Ensure that your content is responsive and looks appealing on smaller screens. Test your presentation on various devices to identify and address any formatting issues. A mobile-friendly presentation enhances accessibility and caters to the preferences of on-the-go clients.

Creating an effective social media campaign presentation requires a thoughtful combination of understanding the client’s needs and their target audience, compelling storytelling, and visually engaging content. By following the tips outlined above, you’ll be well-equipped to craft presentations your client will most definitely appreciate.

In case you need any help with social media slide design, don’t hesitate to contact us for professional assistance. Our presentation design experts are available to help 24/7/365!

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