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Large shopping malls are replacing small shops – PTE IELTS Essay

Large shopping malls are replacing small shops. What’s your opinion? Good or bad?

Large shopping malls are replacing small shops – PTE IELTS Essay Writing

A great number of shopping malls have established in almost all cities of the world in last few years. Due to which some people think large shopping malls are replacing small shops, they think small shops are best for purchasing day to day items while other think shopping malls are far better than small shops. In my opinion shopping in malls is better than shopping in small shops. Shopping malls are better due to following reasons.

Firstly, time management, as everything is available under one roof, you do not have to go from one place to other for buying different things, it saves your time and fuel also. Time management is the biggest issue for every person in the busy world. Secondly, you can spend the whole day in a mall. After shopping, you can watch a movie or eat at a good restaurant. At weekend it is best option to go for outing, you can go with your friends, family everyone. Children can play games there, so there is an option for everyone. For e.g. at the weekend if you have to buy grocery or other things and also want to take out for your family for outing it is the best option.

Thirdly, you will get everything original in malls. There is no chance of duplicate product and everything is available at the fixed price, bargaining has no place in malls. You can get discount on items also for e.g. In Metro, Walmart etc you mostly get the discount on items or there are other offers also like buy 2 get 1 etc. You get discount on clothes, shoes and accessories also, there are mid-season sale and other sales.

Shopping malls have also generated employment opportunities. If you want to start a business or any food outlet, malls are the best place for you to start, as many people visit malls every day, it will be good for the startup. You can easily cover their expenditure and earn the profit.

To sum up, there are many benefits of shopping malls. It saves your time, money and also create employment. Therefore I believe that shopping malls are better than small shops.

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Get In. We’re Going to Save the Mall.

opinion essay about shopping mall

By Alexandra Lange

Ms. Lange is the author of the forthcoming “Meet Me by the Fountain: An Inside History of the Mall,” from which this essay is adapted.

It is easy to think of indoor and even outdoor malls as anti-landscape: big asphalt parking lots, blank walls, artificial lighting, manufactured scents, digital sounds. But the origin of mall architecture was in the European 19th-century conservatory, where cast-iron and glass roofs covered expensive, nonnative plants. Early mall innovators like Victor Gruen emphasized the year-round good weather of indoor shopping, and leading landscape architects like Lawrence Halprin made sure the plantings were as up-to-date as the goods for sale.

As America contemplates mass mall die-off — analysts predict that a quarter of the United States’ roughly 1,000 malls will close in the next three to five years — reminding ourselves of the mall’s garden origins offers clues as to how they might be transformed. Some should be demolished and returned to nature, but more should be rethought from an ecological point of view. While malls are a wasteful use of land, replacement with new stand-alone buildings with space-hogging parking lots only compounds that wastefulness: Better to add (perimeter buildings, solar panels, trees) and to swap (markets for department stores, classrooms for boutiques).

Ground cleared and buildings constructed for one kind of community benefit — shopping — could be reduced, reused and recycled to serve a broader and greener community purpose, with pedestrian open space as part of a mix of public uses. While the mall was designed to showcase products intended for obsolescence, in the best-case scenario it is also a building designed to change.

Malls represent heavy investments in infrastructure, construction materials and place making that should not be discarded. The popularity of dead malls as sites for Covid testing and eventually vaccinations underlines these essential qualities: Easy road access, unencumbered indoor space, instant name recognition. Contemplating the mall’s roots in the garden is an opportunity not for picturesque nostalgia but for new solutions.

The most famous conservatory of all wasn’t labeled as such, but the designer of London’s Crystal Palace for the Great Exhibition of 1851 , the English architect Joseph Paxton, had cut his teeth on lightweight, all-weather architecture in the gardens at Chatsworth House, the seat of the Duke of Devonshire. The Crystal Palace’s barrel-vaulted glass roof sheltered elm trees, as well as natural and human-made goods from around the world exhibited in booths and browsed by six million visitors.

The connection between glass architecture, plants and shopping was further developed by the department stores that proliferated in European and American cities in the late 19th and early 20th centuries. The grandest of these were organized around central light courts, where plants would soften the lines of iron staircases and, eventually, escalators.

The history of American gardens is also deeply entwined with the mall. At Southdale in Edina, Minn., the first enclosed mall in America, which opened in 1956, Mr. Gruen named the central court the Garden of Perpetual Spring, to underline the luxury of climate control, and topped the plants, water feature and aviary with fraternal twin “Golden Trees” sculptures by Harry Bertoia . Mr. Halprin, better known for the weathered, hippie modern style of Sea Ranch , in Sonoma County, Calif., cut his teeth bringing curves, water and casual plantings to shopping malls, from Old Orchard Shopping Center in Skokie, Ill., to NorthPark Center in Dallas, where children still treat his and his associate Richard Vignolo’s 1965 tiled fountain as a giant climbing structure and turtles and ducks still find a home.

Tending community has been the impetus behind many malls’ longstanding walking programs, considered so important for public health that the Centers for Disease Control and Prevention published a booklet to encourage the practice . Just as teenagers taste adult freedom in the food court, older Americans use malls as a softened version of the city park, with flatter terrain, more benches, more bathrooms and less traffic.

Privatizing the garden isn’t an unmixed blessing, however. The Crystal Palace was a colonial project, gathering the fruits (and in later exhibitions, the people) from the British Empire under one industrialized roof as a show of power. So, too, have shopping malls historically cultivated specific audiences by virtue of their locations sometimes in segregated suburbs and, later, by codes of conduct designed to limit the impact of groups of teenagers.

A series of U.S. and state Supreme Court cases, from 1968 on, have sought to limit free speech protections in malls by claiming them as private property; the plaintiffs in these cases have been union members and antiwar and anti-fur demonstrators. In Amalgamated Food Employees Union Local 590 v. Logan Valley Plaza Inc. in 1968, one of the first of these cases, Justice Thurgood Marshall, writing for the majority, argued that “businesses situated in the suburbs could largely immunize themselves” from criticism — which went against the public interest in a suburbanizing nation.

The whiteness of malls, at least, is changing. The geographer Wei Li coined the term “ ethnoburb ” in 1997, studying the rise of majority-Asian American suburbs. Willow Lung-Amam has chronicled the rise of shopping centers and malls curated for this demographic, and formerly white-serving malls across the South have been reborn as mercados offering Latinx food, fashion and entertainment and fulfilling other community service functions.

What these Asian and Latin American projects have in common is a responsiveness to changing residential patterns and a willingness to support local businesses — displays of creative management beyond attracting the latest hot national brand. The approach of these culturally responsive mall managers is more akin to the revolution promised by the festival marketplaces of the 1970s than of the peak mall 1990s. The architect Ben Thompson — a creator, with his wife, Jane Thompson, and the developer James Rouse of the urban marketplaces Faneuil Hall, Harborplace and South Street Seaport — wrote, “Everything we build must inject the affirmative values human beings need as much as food — the pleasure of tactile and visual things, assurance of physical security and freedom, variety of stimulating impressions and experience.”

Ethnocentric mall revamps are only one of a bouquet of strategies deployed in successful retrofits, resurfacings and replacements of malls. June Williamson and Ellen Dunham-Jones have been chronicling suburban reuse for more than a decade. Their database and 2021 book, “ Case Studies in Retrofitting Suburbia ,” includes malls that have become civic centers, schools, churches and medical facilities — sometimes in tandem, reversing the single-use zoning common to the postwar burb.

The more uses added to the sites, the more likely they are to have added green space, whether those are the outdoor courtyards on the former parking lot at Austin Community College’s Highland Campus in Texas or the great lawn at the Promenade of Wayzata in Minnesota, which combines senior housing, a hotel and offices. Renderings for the Rise , the under-construction redevelopment of Vallco Shopping Mall in California, designed by Rafael Vinoly Architects, hype the 29-acre green roof as “the world’s largest” and claim it “restores the predevelopment character of the Cupertino landscape.”

Some have even become parks. The second wave of mall building in the 1970s often targeted low-lying areas that were difficult to develop for residential or other uses, and rightly so, as they were bottoms, or stream beds prone to flooding. Meriden Hub Mall in Meriden, Conn., was one such site. In 2007 the city began working on a plan, using local, state and federal funds, to replace the mall with a 14-acre park, opening access to Harbor Creek, creating a public space that also functions as a water retention basin and building a bridge and amphitheater. Mixed-income housing and an upgraded transit center now front the park, known as Meriden Green .

My favorite rebirth-of-the-mall story comes from Detroit. Before Mr. Gruen designed Southdale, he worked out some of his ideas for the new suburban Main Street in Southfield, Mich., just north of the city. Northland , which opened in 1954, had landscaped outdoor courtyards with modern sculptures connecting rows of shops and a branch of the city’s leading department store, J.L. Hudson. The planted spaces offered room for women and children or anyone else isolated in their homes to come together and shop, chat and play.

In 2021 a developer, Contour Companies, bought the dead mall from the city for $11.1 million . Published plans show 1,500 housing units in new buildings on the parking lots, with lofts, shops and offices in the old mall’s ground-level retail spaces and a market in the old department store.

While most of the post-1950s additions will be torn down, the 1954 core, exemplifying Mr. Gruen’s dream of bringing downtown to the edge of town, will stay. Oh, and so will the gardens. In 2022 people still need spaces — between errands or Zooms or classes or meals — to stop and touch grass.

Alexandra Lange ( @LangeAlexandra ) is an architecture critic and the author of the forthcoming “Meet Me by the Fountain: An Inside History of the Mall,” from which this essay is adapted.

The Times is committed to publishing a diversity of letters to the editor. We’d like to hear what you think about this or any of our articles. Here are some tips . And here’s our email: [email protected] .

Follow The New York Times Opinion section on Facebook , Twitter (@NYTopinion) and Instagram .

An earlier version of this article mischaracterized NorthPark Center in Dallas. It is an enclosed shopping mall, not an outdoor mall. The earlier version also misspelled the surname of a landscape architect who worked with Lawrence Halprin. He was Richard Vignolo, not Vignola.

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Sample imaginary situation essay – opening of a new shopping center, the question.

Imagine that it has been announced that a large shopping center will open in your neighborhood, and you have been asked your opinion. Would you support or oppose its construction? Use specific reasons and details to support your answer.

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The Sample TOEFL Essay

         Shopping malls have a major impact on the neighborhoods surrounding them.  Personally, I believe that these effects are mostly negative, so I would oppose the construction of a new shopping area in my town. I feel this way for two reasons, which I will explore in the following essay.

         To begin with, a shopping mall would cause many small local businesses to shut down, which would have a negative effect on overall employment.  It is true that a shopping mall would employ a lot of people from the community, but the jobs lost at small local retailers forced out of business would be greater in number.  For instance, when a shopping mall opened in the small town where my parents live, it forced their favorite local hardware store out of business. Even though the hardware store located in the new mall was three times as large as the family store, it only employed half as many people.  Not only that, but the small local store employed well-paid experts, while the shopping mall mainly hires teenagers who earn minimum wage.

         Secondly, shopping malls often result in urban sprawl, which is something that reduces the quality of life in the surrounding area.  While small local shops are usually located at the center of a city, shopping malls are usually found on the outskirts of town. It is possible for customers to walk to local stores found downtown, but it is necessary to drive to shopping malls.  To make matters worse, after a shopping mall becomes successful, other retailers will open up nearby and patronizing them also requires driving. I am of the opinion that the ability to walk to shops and services is a part of a high quality of life. My brother’s experience is a compelling example of this. Last year, a shopping mall opened in his city, and his favorite downtown bookstore closed as it couldn’t compete with the new bookstore in the mall.  He has told me many times that driving forty minutes just to buy a book is a real inconvenience, especially since he could just walk to the old bookstore.

         In conclusion, I would strongly oppose the construction of a shopping mall in my hometown.  This is because it would force small family-run businesses to shut down, and because it would cause my life to be less pleasant. (394 words)

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Some people have the opinion that big shopping malls are expensive places as they offer high costs for the products which can be bought at much cheaper prices from local shops. On the other hand, some people think that such malls are absolutely the best places to visit for shopping. Discuss both the opinions and give your own opinion. Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Unauthorized use and/or duplication of this material without express and written permission from this site’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Writing9 with appropriate and specific direction to the original content.

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Large Shopping Malls are Replacing Small Shops- IELTS Writing Task 2

Janice Thompson

Updated On Feb 08, 2022

opinion essay about shopping mall

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Large Shopping Malls are Replacing Small Shops- IELTS Writing Task 2

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Large shopping malls are replacing small shops. What is your opinion about this?

Opinion Essay

Introduction

Sentences 1&2 – Paraphrase the topic with the use of examples to create an understanding of it.

Sentence 3 – Mention that the essay will talk about how malls aren’t replacing small shops.

Body paragraphs

Paragraph 1 – Give a gist about the functionality of a mall – what are they, and what shops they have – to give an idea of how a mall gives an experience that is more than shopping. Add a few benefits of a mall.

Paragraph 2 – Expand further on the advantages of a mall.

Paragraph 3 – Make an understanding that malls aren’t threatening small shops are they house big brands that give expensive products, while shops provide goods at a cheaper rate.

Restate your views.

Sample Essay

In today’s circumstances, the concept of shopping malls is an up-and-coming occurrence. Some people view this as a welcome opportunity to immerse themselves in a great experience, while others feel it threatens small shopping centers. I will share my views which will be apprehended in this essay.

Malls are a collection of shops wherein a customer can buy clothes, watch a movie, play games or fill his stomach. Hence, people go to malls not just to shop but also to spend time. Therefore, these malls provide an excellent getaway from daily life as one can do whatever they want. Moreover, a majority of these malls are centrally air-conditioned, so in a tropical country like India, people flock towards these malls so that they can escape the heat. Another advantage of a mall is that it can be a place where people can interact with each other. Some people also ingeniously utilize the parking services of the mall in a very cunning fashion as India is notoriously short of viable parking spaces.

On top of this, malls can be a testament to development as it not only involves huge investments, numerous designers and developers are included in the process to bring out the best product, which is always eye-catching. It parallels the development narrative in a similar fashion. Creating a mall from scratch requires enormous manpower and employs a lot of labor, and after its building, a mall then offers steady work to hundreds of people. Due to these reasons, malls are gaining more popularity among the young generation.

However, malls may not imperil small shops, as malls usually house big and expensive brands. The product range within a mall also might not be the widest, and usually is clothing and related things. On the other hand, small shops offer a completely different product range to a customer at a much cheaper price. Unfortunately, the small shops take significantly less time, effort, and staffing, do not take up a lot of skill and are very small compared to a mall. As a result, small shops face stiff competition from e-commerce chains and malls.

Hence, according to a prevalent belief, large malls may somewhat affect the small shops in the near future but may not replace them entirely.

Vocabulary 

  • Up-and-coming 

Meaning – making good progress and likely to become successful. Example – His business is an up-and-coming one.

Meaning – involve oneself deeply in a particular activity or interest. Example – Raman immersed himself in his music.

Meaning – an escape or quick departure; a vacation. Example – Let’s plan a quick weekend getaway to Goa.

Meaning – from or by a central organization or system. Example – The mall is centrally air-conditioned.

  • Ingeniously 

Meaning – (of a person) clever, original, and inventive. Example – Ravi ingeniously came up with an innovative solution.

Meaning – having or showing skill in achieving one’s ends by deceit or evasion. Example – He is a street-smart, cunning man.

  • Notoriously  

Meaning – used to emphasize that a quality or fact, typically a bad one, is well known. Example – India is a notoriously difficult market for any foreign automobile company.

Meaning – capable of working successfully; feasible. Example – The proposal presented by Unmukt seems to be financially viable.

Meaning – something that serves as a sign or evidence of a specified fact, event, or quality. Example – The “Make in India” initiative is a testament to making India a global manufacturing hub.

Meaning – not easily bent or changed in shape; rigid. Example – The hinges were so stiff that I could not open the doo

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Janice Thompson

Janice Thompson

Soon after graduating with a Master’s in Literature from Southern Arkansas University, she joined an institute as an English language trainer. She has had innumerous student interactions and has produced a couple of research papers on English language teaching. She soon found that non-native speakers struggled to meet the English language requirements set by foreign universities. It was when she decided to jump ship into IELTS training. From then on, she has been mentoring IELTS aspirants. She joined IELTSMaterial about a year ago, and her contributions have been exceptional. Her essay ideas and vocabulary have taken many students to a band 9.

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IELTS Essay: Purpose of Shopping Malls

by Cang Do Trung (Vietnam)

In the future, the main reason for going to the shopping mall will be for entertainment, not to shop. Do you agree or disagree? The tendency of going to the shopping malls for entertainment has been increasing over the past few years and it is predicted that in the future, entertainment will be the main reason why visitors spend their time there. Personally, I totally agree with this opinion and in this essay, I will explain why this trend will continue to happen. Firstly, in a fast-changing world, the owners of various shopping malls seem to understand the drastic competition among them, so they have decided to develop a variety of creative and innovative recreation facilities to offer a wide range of services to the customers as well as to increase the profit margin in their business. This happens due to the fact that, nowadays, there are a lot of entertainment facilities being available. Secondly, online shopping is in vogue and, as a result, this forces the leaders of shopping malls to develop many kinds of entertainment facilities so that they can remain an attraction and retain customers. Finally, the shift in customers’ behaviors which is considering going shopping as a way to release their stress makes other entertaining activities like watching movies, playing video games, and reading books more acceptable in such places. Of course, some shopping malls which are well-known as shopping paradises would remain their main function. However, it is surely that these shopping malls should consider the entertainment aspects as, generally, having a wider service is beneficial at all. Overall, it appears to me that the prediction is obviously happening in various shopping malls, with the advantages that recreation facilities bring to them.

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The future of the shopping mall

Officially shopping malls are defined as “one or more buildings forming a complex of shops representing merchandisers, with interconnected walkways enabling visitors to walk from unit to unit.” 1 Wikipedia Unofficially, they are the heart and soul of communities, the foundation of retail economies, and a social sanctuary for teenagers everywhere. In recent decades, the concept of the shopping mall, which has its origins in the U.S. and became a full-blown modern retail trend there in the post-WWII years, has proliferated across the globe. The five largest malls in the world now reside in Asia. China’s New South China Mall in Dongguan stands at the top of the heap with 2.9 million square meters of space.

Despite its ubiquity, the mall as it’s been conceived for the last half century is at a critical inflection point. A storm of global trends are coming together at the same time to cause malls to change the role they play in people’s lives. No longer are they primarily about shopping. Now, when consumers visit malls, they are looking for experiences that go well beyond traditional shopping.

The trends helping to create this change include changing demographics, such as an aging population and increased urbanization, which means more people living in smaller spaces and a greater need for public spaces in which to socialize and congregate. In this environment, malls offer a welcome watering hole, especially in cities where other public spaces are not safe. Sustainability concerns are causing some consumers to prefer mixed use developments where they can live, shop and work all within walking distance – instead of having to get into a car and drive to a crowded suburban mall. The growing middle classes in Latin America and Asia maintain a strong association between consumption and pleasure, driving the need for more engaging shopping experiences. And finally, the e-commerce revolution and the rise of digital technologies are fundamentally reshaping consumer expectations and shifting the function of stores toward useful and entertaining customer experiences.

As these trends advance across the global stage, they are forcing mall operators to rethink how they conceive and operate their properties. This identity crisis is most intense in the U.S., the country that pioneered malls and has the most malls per inhabitant. Thanks to a continued economic slowdown and rapid advance of the digital revolution, the U.S. mall industry is retracting and facing high vacancy levels. Websites such as deadmalls.com collect pictures of weedy parking lots and barren food courts, and try to explain how once-thriving shopping centers began to spiral downward.  

In the face of these considerable challenges, malls are seeking to stay relevant, drive growth and boost efficiency. We see successful players investing along three key fronts.

1. Differentiating the consumer offering, with a focus on experience and convenience.

Online shopping provides consumers with ultimate levels of convenience. Malls will never be able to compete with the endless product selection, price comparisons and always-on nature of online. Nor should they try. Instead, malls need to move in a different direction, away from commoditized shopping experiences and toward a broadened value proposition for consumers.

Innovative malls are incorporating value-added elements that attempt to recast the mall as the new downtown, including concerts, arts centers, spas, fitness clubs, and farmer’s markets. These services provide a level of leisure and entertainment that can never be satisfied online. Xanadu, a mall 30 km from Madrid, for instance, has gone out of its way to provide the means for parents to spend quality time with their children. The mall features a ski slope, go karts, balloon rides, bowling and billiards. Similarly, the Mall of America in Minnesota has an underwater aquarium, a theme park, and a dinosaur walk museum. In Brazil, for instance, a new focus on leisure and entertainment is already driving growth. Revenue coming into malls from these offerings grew 41 percent in 2013 compared to 2012.

An emphasis on fine dining and events  is also helping to make malls the hub of the local community – a place to share quality time with friends and family, not just wolf down a meal at the food court. The King of Prussia Mall, located 30 km from Philadelphia, has a Morton’s Steakhouse and Capital Grille. The Crystal Cove shopping center in Newport Beach, CA has more than a dozen upscale restaurants, including Tamarind of London and Mastro’s Ocean Club.

On the tenant mix front, innovative malls are strategically rethinking the types of stores that consumers will respond to. Anchor tenants that drive traffic are still key, but we also see a new emphasis on a curated mix of smaller stores that add a sense of novelty to the mall offering. Additionally, some malls are making greater use of temporary, flexible spaces that can accommodate different stores over time. Pop up stores, showroom spaces and kiosks provide customers with a sense of the unexpected and give them a reason to treasure hunt.

Finally, malls are overcoming the commoditization problem by focusing on specific consumer segments and/or creating specific zones within the mall that allow consumers to find an area that caters to them. In the Dubai Mall, for instance, “Fashion Avenue” is an area dedicated to luxury brands and services tailored to the upscale customer, including a separate outside entrance and parking area. In the 7-story CentralWord mall in Bangkok, home décor is on the 5th level, technology on the 4th, and fashion apparel on 1-3. This approach also represents a way for malls to ensure that customers don’t get lost inside the ever increasing square footage of malls.

2. Transforming the mall experience by leveraging technology and multichannel strategies.

The digital transformation of retail is not all bad news for malls. On the contrary, it presents new opportunities for malls to engage consumers throughout their decision journeys. There are three primary ways in which malls are leveraging technology:

First, they are extending their relationships with customers to before and after the mall visit. This is about engaging customers through compelling content and creating deeper bonds with them through social media and proprietary sites and apps, as well as loyalty programs. Social media can be used, for instance, to create buzz about new tenants or solicit ideas from consumers about ideas for new stores. One mall company has utilized segmented Facebook communication to speak to different communities, such as different geographies or interest groups or specific malls. Mall loyalty programs can provide the means for malls to establish a direct relationship with customers that goes beyond each visit to the mall, while allowing malls to collect precious information about customers.  

Just like retailers, malls should reach out to their customers with customized offers, gift ideas and other targeted advertisements based on real time intelligence and location-based marketing. While malls face the challenge of not having direct access to shopper purchase data, this can be overcome by inducing shoppers to use their smartphone to scan purchase receipts in exchange for points that can be redeemed for concerts tickets, books, discount vouchers for participating merchants, free parking or invitations to events (e.g., a fashion show). Alternatively, technologies such as face recognition, location-based mobile ads, and beacons are already being successfully applied in order to identify and establish targeted contact with repeat customers. Such technologies are also valuable for gathering consumer behavioral data from which malls can glean useful insights.

Secondly, malls are using technology to transform mall usability as a means of improving customer satisfaction. There is ample opportunity for malls to decrease customer pain points, while simultaneously creating entirely new delight points. Technology, for instance, can be used to address one of the biggest challenges shoppers face at the mall – finding parking. Sensors located in parking lots detect how many spots are available on each level and give visual indicators to drivers. Once within the mall, mobile apps can offer quick, easy guides to help shoppers find what they’re looking for at today’s increasingly large and multi-level malls.

Thirdly, malls are utilizing digital capabilities to take the shopping experience to the next level. It critical for malls to take a more active role in shaping the shopping experience, either by acting more like retailers or by partnering with them. Mall players are experimenting with a variety of different business models to make this happen, but there are no certain winners yet. To introduce elements of e-commerce into the mall, Taubman partnered with Twentieth Century Fox to put virtual storefronts – “Fox Movie Mall” – in at least 18 luxury malls. There, shoppers can purchase movie tickets by scanning a QR code with their smartphone. As the barriers between online and offline blur, some mall operators are venturing into online with a complete virtual mall offering. In 2011, the Australian mall company Westfield launched an online mall (and later a mobile app) with 150 stores, 3,000 brands, and over 1 million products. The company collects a small listing fee from merchants, as well as a commission of between 20-30 percent on every sale. Driven by the knowledge that 60 percent of the 1.1 billion annual shoppers in its malls use mobile devices, Westfield also created a research lab located in San Francisco, with the mission of finding technology applications and services that can further enhance the retail experience for both shoppers and retailers.

3. Exploration of new formats and commercial real estate opportunities.

The most innovative malls today look nothing like their predecessors. Although location remains the key real estate consideration for malls, a differentiated design and structure is increasingly important. Open air malls go a long ways toward lending an atmosphere of a town center, especially when they incorporate mixed use real estate. Many of the malls being built in urban areas are open and fully integrated with the landscape. The Cabot Circus Shopping Centre in Bristol, England, for instance, has a unique shell-shaped glass roof that’s the size of one and a half football fields. Incorporating environmental sustainability considerations, the mall is accessible by public transportation and features a rainwater harvesting system. Even malls that are enclosed are now incorporating more natural ambiance into their design, installing plants and trees, wood walls and floors, waterfalls, and lots of glass to let in natural lighting. Such elements help malls better blend in with their surroundings.

It is critical that malls be about much more than stores. We see the mix of tenant/public space moving from the current 70/30 to 60/40, or even 50/50. When this happens, these expanded public spaces will need to be planned and programed over the year much like an exhibition. They will be managed more like content and media, instead of real estate.

Mixed used developments offer consumers an attractive, integrated community in which to live, work and shop. They also serve to generate additional traffic for the malls while maximizing returns on invested capital. Other commercial real estate opportunities that can add alternative revenue streams are hotels, office buildings and airports.

Lastly, outlets malls are an increasingly popular alternate format in more mature markets such as the U.S., particularly after the downturn of the economy, and they have been a key driver of growth for many players. In emerging economies like Brazil, outlets are also gaining attention and we see mall operators experimenting with this format as a means of attracting price conscious consumers and deal seekers.

Implications for malls

Although these trends are expressing themselves to varying degrees in different markets around the world, we believe they are relevant globally and should be taken to heart no matter where mall companies operate. There are three strategic considerations that players should understand when figuring out how to best react.

1) Evolve the offering by defining a clear value proposition for both consumers and retailers, anchoring it on deep consumer insights and bullet-proof economics. Among the large universe of options for enhancing the customer experience, it is possible to identify initiatives that will be both ROI-positive and substantially boost the satisfaction customers have toward malls. To do this, mall players must first isolate and quantify the consumer touch points that are most responsible for driving satisfaction. Use these touch points to prioritize areas of investment and to design a cohesive customer experience program that will yield higher visit and/or spend rates, and ultimately greater consumer loyalty.

2) Increase productivity and efficiency of the current mall base through a strategic review of the tenant mix, taking into account consumer needs and retailer economics. This analysis should guide the management of rent pricing and overall commercial planning. On the cost front, the focus should be on strict management of direct and indirect costs, combined with operational efficiency, which is critical for successful customer experience transformations.

3) Think surgically about where and how to grow in a way that won’t jeopardize returns. Focus on city clusters and regions that have distinctive opportunities for growth. This includes thinking purposefully about disciplined capex management and which formats are going to create the biggest impact, whether that’s traditional, multi-use, neighborhood or outlet.

Executing against these considerations will often require that mall players develop new capabilities. Westfield, for example, has established a Digital Office group that reports to the CEO with the mission of spearheading digital initiatives across the organization. Other companies have created “customer experience” teams that are responsible for creating and integrating a unified vision of customer initiatives. Still others have created retail teams responsible for working on partnerships with retailers, or alternatively, operating retail operations themselves.

The world of retail is changing dramatically, but the mall still can have a central role in urban and suburban societies. To avoid becoming what one chief executive calls a “historical anachronism – a sixty-year aberration that no longer meets the public’s needs,” mall operators must expand their horizons of what a mall can be. They must envision themselves no longer as real estate brokers, but instead as customer-facing providers of shoppable entertainment.

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Shopping Mall Review Essay

As someone who loves shopping, I have had the opportunity to visit several shopping malls around the world. In this essay, I will provide a comprehensive review of shopping malls, covering various aspects, from the ambiance, store offerings, to the overall shopping experience.

Shopping malls have become a popular destination for both shopping and leisure activities. These megastructures feature a variety of stores, restaurants, and entertainment centers, offering a one-stop-shop experience. However, not all shopping malls are created equal, and as a frequent shopper, I have noticed that some malls are more impressive than others. In this essay, I will provide a detailed review of shopping malls, highlighting the features that make them exceptional.

The ambiance of a shopping mall is crucial as it sets the tone for the shopping experience. A well-designed mall creates a welcoming atmosphere, encouraging shoppers to spend more time browsing and exploring the different stores. The layout of a shopping mall is an essential factor that contributes to the ambiance. Malls with an open layout make it easier for shoppers to navigate and explore stores. A mall that is easy to navigate is less stressful and more enjoyable.

Lighting is another critical factor that contributes to the ambiance of a shopping mall. Malls with ample natural light are more inviting and create a more relaxed shopping experience. Artificial lighting is also essential, and malls that have invested in energy-efficient lighting have a more vibrant and lively atmosphere. Furthermore, the temperature of a mall can significantly impact the ambiance. Malls that are too hot or too cold are uncomfortable, and shoppers are less likely to spend time exploring the stores.

Store Offerings

The variety of stores available in a shopping mall is another critical factor that shoppers consider. A mall that offers a wide range of stores provides shoppers with more options to choose from. Popular stores that cater to a broad audience are essential in any shopping mall. However, malls that offer unique and exclusive stores attract more shoppers.

In addition to the variety of stores, the quality of the stores is also important. Shoppers want to know that the stores in the mall offer high-quality products and services. Malls that feature luxury brands attract a different type of shopper and can set themselves apart from other malls in the area. A mall that offers a combination of high-end and affordable stores caters to a wider audience, making it a popular shopping destination.

Entertainment

Entertainment is an important aspect of a shopping mall. Malls that offer a variety of entertainment options attract more shoppers, especially families with children. A mall that offers a cinema, arcade, or indoor playground is more likely to attract families, creating a more lively and bustling atmosphere.

Furthermore, events and exhibitions are also popular in shopping malls . Malls that host events such as live music, fashion shows, and art exhibitions create a more dynamic and exciting environment. These events not only attract more shoppers but also create an opportunity for shoppers to engage with the mall on a deeper level.

Shopping Experience

The overall shopping experience is what sets shopping malls apart from other retail experiences. A shopping mall that creates a positive and enjoyable experience for shoppers is more likely to be successful. One way that shopping malls can enhance the shopping experience is through customer service. Malls that prioritize customer service create a welcoming atmosphere, and shoppers are more likely to spend more time exploring the stores.

Additionally, the availability of amenities such as restrooms, seating areas, and Wi-Fi contribute to the overall shopping experience. Malls that provide these amenities create a more comfortable and convenient shopping experience, encouraging shoppers to stay longer and explore more stores.

In conclusion, shopping malls are a popular destination for shopping and leisure activities. The ambiance, store offerings, entertainment, and shopping experience are all essential aspects that contribute to the success of a shopping mall. A mall that creates a welcoming and enjoyable atmosphere, offers a variety of high-quality stores and entertainment options, and prioritizes customer service and amenities, is more likely to attract and retain shoppers. As a frequent shopper, I have had the opportunity to visit several shopping malls around the world, and I have found that the best malls are those that offer a combination of these essential factors.

While shopping malls face challenges in the ever-changing retail landscape, the most successful malls are those that adapt to the needs and preferences of their shoppers. Malls that invest in technology, such as mobile apps and online shopping, can enhance the shopping experience and stay relevant in an increasingly digital world.

In conclusion, shopping malls remain a popular destination for shoppers, and those that provide a positive and enjoyable experience are more likely to thrive. By prioritizing the ambiance, store offerings, entertainment, and shopping experience, malls can attract and retain shoppers, and continue to be a vital part of the retail industry.

Shopping Mall Review Essay (The Oasis Mall): My Personal Shopping Odyssey

Whenever I need a dose of retail therapy and a break from the routine, my feet naturally lead me to The Oasis Mall. Tucked away in the heart of our bustling city, this shopping haven has woven itself into the fabric of my life. From its strategic location to the captivating variety it offers, The Oasis Mall truly stands as my personal oasis of indulgence.

Stepping into The Oasis Mall feels like stepping into a world of elegance and sophistication. The architecture blends contemporary design with elements of comfort, creating an atmosphere that resonates with me from the moment I enter. The carefully laid-out stores beckon with their enticing displays, guiding me through a labyrinth of options. The interior decor, a seamless fusion of modern aesthetics and timeless charm, sets the tone for an unforgettable shopping escapade.

One of the things that I find utterly enchanting about The Oasis Mall is the incredible range of stores it boasts. As a fashion enthusiast, I can’t help but smile at the sight of international fashion giants like Luxe Couture gracing its halls. However, what truly makes this mall special is its willingness to embrace the unique and the unusual. My heart skips a beat when I stumble upon the “Vintage Vibes” boutique, a treasure trove for vintage fashion enthusiasts like me. This careful curation of stores ensures that every visit is an adventure in itself.

When hunger strikes, The Oasis Mall rises to the occasion with a gastronomic ensemble that never disappoints. The food court is a culinary expedition waiting to be explored, offering a plethora of global flavors that cater to every palate. Be it a spicy affair at “Spice Fusion” or a classic burger at “Bite Bistro,” I’m spoilt for choice. This culinary journey is a perfect way to rejuvenate before plunging back into the shopping frenzy.

What truly sets The Oasis Mall apart for me is its holistic approach to entertainment and activities. With a cinema complex that screens the latest blockbusters, an arcade that rekindles my childhood memories, and an indoor playground that keeps the kids engaged, the mall transforms into a realm of leisure. The creative exhibitions and live music performances further enrich the cultural experience, making every visit a well-rounded adventure.

The ambiance at The Oasis Mall is captivating, managing to strike the right balance between vibrancy and tranquility. Every corner of the mall is meticulously maintained, offering ample seating options and soothing lighting. This attention to detail creates an environment that is not only aesthetically pleasing but also contributes to a comfortable shopping experience, even during peak hours.

The Oasis Mall’s integration of technology seamlessly into the shopping journey never ceases to impress me. Interactive touchscreens provide easy navigation, ensuring I never lose my way among the myriad of options. The mall’s dedicated app keeps me informed about ongoing promotions and events, adding an element of excitement to each visit.

While The Oasis Mall is undoubtedly a haven, there’s always room for growth. Increasing the availability of seating in high-traffic areas would make it an even more welcoming space for weary shoppers like me. Additionally, expanding the mall’s commitment to sustainability, with more eco-friendly practices, could reflect the growing environmental consciousness of our times.

In conclusion, The Oasis Mall holds a special place in my heart as my ultimate destination for retail therapy and leisure. Its perfect blend of modernity and comfort, its dedication to offering diverse experiences, and its prime location make it a standout in the city’s shopping scene. With each visit, I eagerly anticipate the unique adventures that await me, reaffirming The Oasis Mall’s position as my personal shopping paradise.

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Ielts writing task 2 sample 981 - large shopping malls are replacing small shops, ielts writing task 2/ ielts essay:, large shopping malls are replacing small shops. what is your opinion about this.

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Essay on Shopping Mall

Students are often asked to write an essay on Shopping Mall in their schools and colleges. And if you’re also looking for the same, we have created 100-word, 250-word, and 500-word essays on the topic.

Let’s take a look…

100 Words Essay on Shopping Mall

What is a shopping mall.

A shopping mall is a large building with many stores. These stores sell different things like clothes, shoes, toys, books, and food. People go to malls to shop, eat, and have fun. Malls are usually very busy, especially on weekends.

Layout of a Shopping Mall

A shopping mall has many levels. Each level has many stores. There’s also a food court where you can eat. Some malls have movie theaters, play areas for kids, and even skating rinks. Malls are designed to make shopping easy and enjoyable.

Benefits of Shopping Malls

Shopping malls are convenient. You can find many different things in one place. Malls also have sales and discounts which help people save money. They are also a great place to meet friends and spend time together.

Challenges with Shopping Malls

While malls are fun, they can also be crowded. Finding parking can be hard. Sometimes, malls can be expensive too. It’s important to be careful with money when shopping at a mall.

In conclusion, shopping malls are a popular place for shopping, eating, and fun. They offer convenience but can also be crowded and expensive. It’s important to plan and budget when going to a mall.

250 Words Essay on Shopping Mall

A shopping mall is a big building that has many different stores. It is like a big market under one roof. You can find a variety of goods and services in a shopping mall. From clothes, shoes, and toys to food, electronics, and books, you can find almost everything.

Features of a Shopping Mall

Most shopping malls have a wide range of facilities. They have parking lots for cars and bikes. Inside, they have elevators and escalators for easy movement. Some malls also have movie theaters, play zones for kids, and food courts with different types of food.

Advantages of Shopping Malls

Shopping malls are very convenient. You can buy many things in one place. They save time and energy. They are also a great place to hang out with friends or family. They offer comfort and fun, along with shopping.

Disadvantages of Shopping Malls

Despite the benefits, shopping malls also have some downsides. They can be very crowded, especially on weekends. Prices can also be higher compared to local markets. Lastly, they can lead to impulse buying, which means buying things you don’t really need.

To sum up, shopping malls are a modern way to shop. They offer a wide range of goods and services under one roof. They have some advantages like convenience and variety, but also some disadvantages like higher prices and crowds. Still, they are a popular choice for shopping and entertainment.

500 Words Essay on Shopping Mall

Introduction to shopping malls.

Shopping malls are large buildings filled with many different stores. These stores sell a variety of items, like clothes, shoes, toys, electronics, and food. Shopping malls are a popular place for people to shop because they offer a wide range of products under one roof.

Structure of Shopping Malls

Shopping malls are usually multi-storied buildings. Each floor has a number of shops or stores. There are also escalators or elevators to help people move from one floor to another. Most malls have a food court, where there are many different types of food stalls. Some shopping malls even have movie theaters, play zones for kids, and other entertainment facilities.

Shopping malls offer many benefits. First, they save time. Instead of going to different places to buy different things, you can find everything you need in one place. This makes shopping easier and more convenient. Second, shopping malls offer a wide variety of products. You can compare prices and quality before making a purchase. Lastly, shopping malls are a great place to socialize. You can meet friends, have a meal together, or just spend time browsing the stores.

Challenges of Shopping Malls

Despite the benefits, there are also challenges with shopping malls. One of the main challenges is that they can be very crowded, especially on weekends and holidays. This can make shopping stressful and tiring. Another challenge is that items in shopping malls can be more expensive than in local markets or online stores. This is because the shops in the malls need to pay for their rent and other expenses.

Impact of Shopping Malls on Society

Shopping malls have a big impact on society. They have changed the way people shop and spend their leisure time. Many people prefer to go to shopping malls because they offer a comfortable and convenient shopping environment. They also create jobs for many people, from shopkeepers to security guards. On the other hand, shopping malls can also lead to increased consumerism. People may buy things they don’t really need just because they are available and easy to buy.

In conclusion, shopping malls are an important part of modern life. They offer a convenient place to shop, eat, and have fun. Despite the challenges, they continue to be popular with people of all ages. It is important to be mindful of our spending habits in malls and make wise choices. Shopping malls are more than just places to shop – they are also places where we can spend time with friends and family, and enjoy our leisure time.

That’s it! I hope the essay helped you.

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Traditional vs. Online Shopping Essay

Introduction.

Shopping constitutes a compulsory function for humans in all walks of life. For a majority of people, shopping is an activity that has transcended from being merely a necessity to one that has become a favorite pastime that brings happiness, recreation, and ‘quality time with friends and members of the family. There are basically 3 kinds of shopping where we buy things we require, things we convince ourselves we require, and things we look at (window shopping) just for pleasure. In the modern world of today, it is possible to indulge in all 3 kinds of shopping by utilizing 2 methods: Traditional shopping and ‘Online’ shopping.

Traditional shopping involves shoppers physically entering a brick-and-mortar store or shopping mall to select items of their choice, pay for them in cash or by credit card, and either take delivery personally or have them delivered to their homes by the retailer. ‘Online shopping is a relatively new method of shopping that involves the shopper sitting in front of a Personal Computer at any location (it could be at home, in the office, in friends’ apartments or in internet cafes), browsing through different categories of products at selected websites either alone or with the assistance of family members and/or friends, choosing items, paying for the purchases by credit card or by electronically transferring money from a bank account (from personal experience, I have noticed there is usually no other payment option).

The selected goods are delivered within a period ranging from a day to a week or even longer. In almost all cases, due to the fact that while selecting an item its availability is also clearly mentioned, the entire selection is delivered; if for some unforeseen reason some items are not delivered, then the value of those items is refunded to the customer by the ‘Online’ seller.

Traditional and ‘Online’ shopping are similar in two ways. Firstly, both forms of shopping follow the general concept of commerce; in both cases, there is a buyer and a seller, both of whom share a specific understanding of how the commercial transaction is expected to unfold, run its course and reach its satisfactory conclusion. Secondly, the prominent method of payment in both forms of shopping is credit card payment; although traditional shoppers can opt for check or cash payment, and although ‘Online’ shoppers can opt for electronic transfer of funds from their bank accounts, credit card purchases are preferred in both cases.

Traditional and ‘Online’ shopping is different in several ways. In one group of differences, Traditional shopping holds ‘absolute’ superiority: Firstly, shoppers experience the physical thrill of shopping. Shopping is commonly seen as a way of unwinding after a hard day’s work, or (especially in the case of housewives), escaping from the monotonous routine of everyday life (cooking, cleaning, and looking after the kids). Then there is festival shopping, which usually involves the entire family shopping for decorations and gifts for such occasions as Christmas, Easter, and Thanksgiving (personally, I have several fond memories of this).

Secondly, Traditional shoppers are brought face-to-face with an item that they can touch, feel and examine at close proximity – this goes a long way towards making up their mind to buy it. Thirdly, Traditional shoppers are able to talk with the salespersons or merchants of the store or mall upfront, and freely seek clarification or additional information about products that interest them. Fourthly, Traditional shoppers are able to bargain and obtain a better price for their purchases.

Although people in the United States do not usually engage in energetic bargaining, there are people of several other international cultures (such as Italians, Greeks, and Indians), to whom bargaining forms the essence of the shopping experience, and without which they would end up with the uncomfortable feeling of being cheated. Fifthly, Traditional shoppers are able to judge the merchant’s reputation (and by association, the products being sold in that store) by interacting with other customers. Sixthly, Traditional shoppers are able to take home their purchases immediately, or at the most have them delivered to their homes on the same or the next day.

They, therefore, save time as do not have to wait for days or weeks to receive their purchases as is the usual case in ‘Online’ shopping (there is also the distinct possibility of some items not being ultimately delivered due to some reason such as shortages caused due to improper inventory management). Lastly, almost everyone is well aware that today’s world is blemished by an increasing number of cybercrimes.

These have grown at an alarming rate with increasingly ingenious methods being adopted by computer-savvy criminals. A very large number of innocent people have been, and are being fleeced of their hard-earned money over the Internet – their only crime being that they had to give their personal and bank details while shopping online. On the other hand, Traditional shoppers do not need to give their names, address, and (most importantly) bank account information which are all ‘must-do’s in the case of ‘Online’ shopping.

In the second group of differences, ‘Online’ shopping holds the ‘absolute’ superiority. The first difference involves selection. ‘Online shoppers can browse through a wide selection of products from different retailers and place a single order involving products from different retailers, rather than otherwise embark on the tedious exercise of visiting several stores or malls physically to pick up a few items here and a few items there.

Secondly, ‘Online’ shoppers are benefited by a significant reduction in prices as ‘Online’ sellers have vastly reduced overheads to contend with (especially store/mall rent/maintenance and salaries/perks for salespersons) and are able to comfortably pass on a sizeable part of this benefit to customers in the form of reduced prices for the products sold. Lastly, ‘Online’ shoppers have the luxury of doing their shopping at leisure from the comfort of their home, without having to drive to far-away shopping destinations and being traumatized by rash drivers and difficult car parking situations.

In the third group of differences, both types of shopping score nearly equal points. The first difference involves the time element. In Traditional shopping, customers save time as don’t have to wait for days or weeks to receive their purchases. ‘Online’ shoppers choose the time and place to shop, thus saving valuable time and problems associated with traveling to and from the store.

Secondly, while admitting that the ‘sight and touch’ factor is important, ‘Online’ shoppers find it is irrelevant in the case of items like computers, consumer electronic items, cosmetics, perfumes, and jewelry, where ‘Online’ specifications are clear-cut, very detailed and imminently satisfactory. Lastly, while Traditional shoppers can get clarification and further information about a product from the salesperson or merchant, ‘Online’ shoppers have access to clarifying the information in the form of Frequently Asked Questions (FAQ) and ‘Online’ customer service for the products they intend to purchase.

From a fair and impartial judgment of both cases, it is my contention that Traditional shopping is definitely better than ‘Online’ shopping simply because the comparative number and weight of its advantages vis-à-vis ‘Online shopping is much more significant as compared to ‘Online’ shopping own unique advantages. As a result, while agreeing that ‘Online’ shopping continues to grow in the United States, it will not overtake Traditional shopping mainly because of the two greatest ‘arrows in the quiver’ of the latter – Firstly, it involves the formidably unique ‘sight and touches’ advantage that Traditional shoppers enjoy.

And secondly, it gives people an opportunity to mingle with others, interact with acquaintances, friends, and relatives and spend ‘quality time with them – in our increasingly busy and modern world of today comprising people increasingly cocooned in their own lives and problems, this pleasurable human interaction afforded by Traditional shopping is literally priceless.

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IvyPanda. (2024, March 8). Traditional vs. Online Shopping. https://ivypanda.com/essays/traditional-vs-online-shopping/

"Traditional vs. Online Shopping." IvyPanda , 8 Mar. 2024, ivypanda.com/essays/traditional-vs-online-shopping/.

IvyPanda . (2024) 'Traditional vs. Online Shopping'. 8 March.

IvyPanda . 2024. "Traditional vs. Online Shopping." March 8, 2024. https://ivypanda.com/essays/traditional-vs-online-shopping/.

1. IvyPanda . "Traditional vs. Online Shopping." March 8, 2024. https://ivypanda.com/essays/traditional-vs-online-shopping/.

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IvyPanda . "Traditional vs. Online Shopping." March 8, 2024. https://ivypanda.com/essays/traditional-vs-online-shopping/.

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IELTS Writing Task 2: Essay on online shopping/virtual shopping/e-shopping; with planning and model answer

This IELTS Writing Task 2 post is about ‘online shopping and its merits and demerits’ . Here, I’ve discussed the advantages and disadvantages of virtual/online/e-shopping and presented a model answer on this Task 2 question. This model answer can guide you to write an answer to any online shopping related essay.

Let’s have a look at the question we are going to discuss today.

IELTS Writing Task 2: Essay on online shopping/virtual shopping/e-shopping; with planning and model answer

The language of this task 2 question can be different in different exams.

Here’s another example of the same question:

An increasing number of people are buying what they need online.

What are the advantages and disadvantages for both individuals and companies to shopping online?

Nowadays, e-shopping or shopping online has an increasing trend among shoppers. It has both positive and negative sides. First, we need to make a plan for writing on this topic.

Here’s a short plan that may help you.

Planning and organisation:

Here is how I’ve planned the essay with a 4-paragraph structure:

  • Introduction: topic + thesis (2 sentences can be sufficient): Introduce the topic – ‘online shopping getting more popular’. Then write a thesis on how you are going to show that there are some positives and negatives of the issue.
  • Body paragraph on the reasons behind virtual shopping being so popular: You can write about straightforward ideas e.g. people get more convenience, and availability or choice of products. Give some real-life examples here.
  • Body paragraph on the negative sides of online shopping: Again, present some very general ideas e.g. customers get cheated and people become more isolated. Give some real-life examples here too
  • Conclusion: restate your ideas Online shopping has both advantages and disadvantages. You can give your personal opinion on how the disadvantages can be reduced.

Now let’s take a look at the model answer.

Model answer: expected band score – 7.5 to 8.0

In recent years, the rate of in-store shopping has plunged due to vast opportunities for buying different products including daily necessaries from hundreds of online stores. This essay will try to demonstrate chances such as convenience and product availability as the reasons behind the popularity of e-shopping whereas it will focus on swindling and isolation as the pitfalls of this issue.

Initially, the prime reason behind the popularity of e-shopping is convenience which can be easily understood from the thousands of virtual shops all over the world. To illustrate, people nowadays are busier than ever because of the fast pace of the world and they want to save as much time as they can for relaxation. Virtual shopping gives this magnificent prospect of time-saving and so people enjoy taking it. Besides, superstores sometimes run out of products in the precise moment when people need them which online shops rarely have this crisis. For instance, I needed a flat-screen monitor a few months ago but my local store had it out of stock. When I peeped into some online stores I found it easily on eBay.

Meanwhile, though shopping on the internet looks very promising, it is not without its setbacks. Many people, mostly the newcomers, regularly complain of getting tricked on virtual shopping and the rate of complaints is increasing at a faster rate. To explain, one of my friends has recently got swindled when he paid in advance for a smartwatch. Additionally, people often become isolated in their rooms through e-shopping which can affect their feelings and behaviour. As an example, a friend of mine started shopping online a couple of years ago even though the nearest superstore was only 500 metres away. His neighbours, nowadays, describe him as an ill-mannered and antisocial person which, needless to say, is the result of being home and becoming isolated from the outer world. 

In brief, virtual shoppers obtain greater benefits if compared to in-store shoppers. Converting such shopping to a stress-free experience, it is turning out to be progressively more convenient. However, as clients may sometimes get deceived and become cut off from the social world, concerned authorities should look into the matter cautiously. (360 words)

Here are some other Task 2 questions which can be answered taking help from the given essay example on online shopping:

  • Some people support online shopping because it is convenient, while others argue that shopping on the internet poses threats. Discuss both views and give your opinions.
  • Nowadays on-line shopping has become more popular than in-store shopping. Is it a positive or a negative development?
  • Nowadays many people go shopping in their free time. Shopping has replaced many other activities that people used to choose as their hobby. What are the reasons for this? Is this a positive or negative development?
If you have written any answer to this question, you can post it in the comment box and we can discuss about it in details. 

Click here for a model answer to Cambridge 14 Test 4 Writing Task 2

Click here for a model answer to agree-disagree topic: elderly or young people as company leaders

Click here for a model answer to advantage-disadvantage topic: online shopping

Click here for a model answer to opinion essay: urbanization in countryside/ problem of housing

Click here for a model answer to opinion essay: qualities of a good supervisor/boss

Click here for a model answer to descriptive essay: advantages/facilities/benefits of vocational education 

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Home — Essay Samples — Business — Online Shopping — Comparison of Shopping Online Vs In-store Shopping

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Comparison of Shopping Online Vs In-store Shopping

  • Categories: Online Shopping Shopping

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Words: 500 |

Updated: 1 December, 2023

Words: 500 | Page: 1 | 3 min read

Works Cited

  • Chen, Y., & Xie, Y. (2008). Online consumer review: Word-of-mouth as a new element of marketing communication mix. Management Science, 54(3), 477-491.
  • Huang, Z., & Benyoucef, M. (2013). From e-commerce to social commerce: A close look at design features. Electronic Commerce Research and Applications, 12(4), 246-259.
  • Kim, J., Fiore, A. M., & Lee, H. H. (2013). Effects of online shopping experience on risk perceptions and online purchase intentions: A cue‐utilization perspective. Journal of Electronic Commerce Research, 14(3), 299-315.
  • Liang, T. P., Ho, Y. T., Li, Y. W., & Turban, E. (2011). What drives social commerce: The role of social support and relationship quality. International Journal of Electronic Commerce, 16(2), 69-90.
  • Liu, Y., Li, H., & Hu, F. (2013). Website attributes in urging online impulse purchase: An empirical investigation on consumer perceptions. Decision Support Systems, 55(3), 829-837.
  • Manzoor, A., Rehman, C. A., & Sattar, A. (2017). Antecedents and consequences of customer satisfaction in online shopping: A case of Pakistan. Information Technology & People, 30(3), 625-645.
  • Park, J., Lee, C., & Ahn, J. (2016). Effects of social commerce factors on social media trust, perceived value, and purchase intention. Journal of Business Research, 69(9), 3801-3808.
  • Shim, S., Eastlick, M. A., Lotz, S. L., & Warrington, P. (2001). An online prepurchase intentions model: The role of intention to search. Journal of Retailing, 77(3), 397-416.
  • Wang, D., Yu, C., & Wei, Y. (2012). Social presence as a double-edged sword: The effects of social presence on mobile shopping. International Journal of Electronic Commerce, 17(3), 257-282.
  • Yoo, B., & Donthu, N. (2001). Developing a scale to measure the perceived quality of an Internet shopping site (SITEQUAL). Quarterly Journal of Electronic Commerce, 2(1), 31-46.

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Opinion or descriptive essay about shopping malls

opinion essay about shopping mall

Shopping malls are an important part of the lives of some people in today’s era. An essay on shopping mall all the benefits of a shopping mall. The shopping malls are the places that are packed in weekends. The malls of today’s world are huge and provide all the products that a man desires as a source of entertainment. During weekends people come with the families for shopping and fun in the shopping malls. There are large in size with hundreds of shops. If one enters a shopping mall, he/she can get each and everything from household products to eatables in the same mall. These shopping malls attracts huge youngster crowd towards them.

opinion essay about shopping mall

Many people just come for window shopping at the shopping malls. These days the malls have become a good source of entertainment for everyone. There are many branded showrooms in malls. Shopping malls have made the shopping of people very convenient as they get almost everything from one same roof. These shopping malls are constructed beautifully to attract more and more customers. They have a huge infrastructure.

How to Write Opinion and Descriptive Essay about Shopping Malls

Descriptive essay on shopping malls explains the various aspects of shopping malls whereas in opinion essay on shopping malls people/writer expresses his views on the shopping malls.

Opinion essay on shopping malls explains the general view of the people regarding these malls. If the writer wants to write about the negative views about the shopping malls than he/she has told about some particular aspects that he doesn’t like. If it’s so hard for you to write the descriptive essay on shopping, or if you haven’t a lot of time, you can buy essays at our custom writing service – Essays Lab. Opinion essay on shopping mall can describe the negative and positive aspects of the malls. Some people find shopping malls as the highest achievements of our civilization and some people are totally against this view and are very much irritated about a few things related to the malls.

The writer who has neutral views about the shopping malls can write a descriptive essay on the malls. The descriptive essays do not have any argumentative statements. These essays can be written in paragraphs.

Structure of Opinion and Descriptive Essay about Shopping Malls

The essay can be divided in the introduction, the main body, and the conclusion. The introduction should be very attractive mentioning the importance and usefulness of the shopping malls.

The writer should be very clear about what he wants to write in his essay. The essay should be such that it conveys the purpose and importance of these malls. In the introduction, the outlook of shopping malls should be mentioned. The main body of the essay should consist of the inside interior of shopping malls. It can also mention the different kinds of people who visit the shopping malls. The kinds of small shops and departments can also be explained in the essay. The writer has a lot many things that he can write about in the essay on shopping mall. Therefore, opinion or descriptive essay on shopping mall explains the importance and usefulness of the malls.

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  1. Opinion

    We Need Shopping Malls, or Something Like Them. Mall of America, 1994. Martin Parr/Magnum Photos. Ms. Renkl is a contributing Opinion writer based in Nashville who covers flora, fauna, politics ...

  2. Essay on My Favourite Shopping Mall

    Shopping malls have evolved from simple retail centres to multifaceted hubs of entertainment, gastronomy, and lifestyle. Among the numerous malls I've visited, one stands out as my favourite: the illustrious Mall of America, located in Bloomington, Minnesota. This essay will explore the unique features of this mall that make it my preferred ...

  3. Large shopping malls are replacing small shops

    A great number of shopping malls have established in almost all cities of the world in last few years. Due to which some people think large shopping malls are replacing small shops, they think small shops are best for purchasing day to day items while other think shopping malls are far better than small shops. In my opinion shopping in malls is ...

  4. Opinion

    Get In. We're Going to Save the Mall. Ms. Lange is the author of the forthcoming "Meet Me by the Fountain: An Inside History of the Mall," from which this essay is adapted. It is easy to ...

  5. Sample Imaginary Situation Essay

    The Sample TOEFL Essay. Shopping malls have a major impact on the neighborhoods surrounding them. Personally, I believe that these effects are mostly negative, so I would oppose the construction of a new shopping area in my town. I feel this way for two reasons, which I will explore in the following essay. To begin with, a shopping mall would ...

  6. Some people have the opinion that big shopping malls are ...

    When taking opinion about big shopping malls and local shops, some people think that shopping mall charges higher than the small trader, while others argue that these big retail outlets are the finest places to visit for purchasing anything. This essay will discuss both ideas and establishes my preference | Band: 8.5

  7. Large Shopping Malls are Replacing Small Shops- IELTS Writing Task 2

    Body paragraphs. Paragraph 1 - Give a gist about the functionality of a mall - what are they, and what shops they have - to give an idea of how a mall gives an experience that is more than shopping. Add a few benefits of a mall. Paragraph 2 - Expand further on the advantages of a mall. Paragraph 3 - Make an understanding that malls ...

  8. IELTS Essay: Purpose of Shopping Malls

    The tendency of going to the shopping malls for entertainment has been increasing over the past few years and it is predicted that in the future, entertainment will be the main reason why visitors spend their time there. Personally, I totally agree with this opinion and in this essay, I will explain why this trend will continue to happen.

  9. IELTS Essay Sample 1121

    Sample Answer 1: (In favour of shopping centres.) Shopping complexes have become more popular than local markets, especially in many cities, because of the different advantages they offer. Despite this, people still prefer local markets due to the benefits they grant. This essay will discuss the advantages of each type of marketplace.

  10. The future of the shopping mall

    Officially shopping malls are defined as "one or more buildings forming a complex of shops representing merchandisers, with interconnected walkways enabling visitors to walk from unit to unit." 1 Wikipedia Unofficially, they are the heart and soul of communities, the foundation of retail economies, and a social sanctuary for teenagers everywhere. . In recent decades, the concept of the ...

  11. Shopping Mall Review Essay

    In this essay, I will provide a comprehensive review of shopping malls, covering various aspects, from the ambiance, store offerings, to the overall shopping experience. Shopping malls have become a popular destination for both shopping and leisure activities. These megastructures feature a variety of stores, restaurants, and entertainment ...

  12. IELTS Essay # 1195

    Model Answer 1: Shopping malls have undergone a significant transformation in recent years, evolving from mere retail centers to multifaceted destinations for leisure and socializing. This essay will explore the reasons behind this shift in people's behaviour, and explain why this is a positive development.

  13. Essay About Shopping Malls

    Essay About Shopping Malls. 989 Words4 Pages. Why are young people attracted to shopping malls? Shopping malls are really convenient because you have all the shops you need under one roof. Shopping in such places can also be more economical because you can compare prices at different shops since they are all so close to one another.

  14. IELTS Writing Task 2 Sample 981

    Discuss with appropriate examples. You should write at least 250 words. Model Answer 1: Cities are transforming in various aspects, one of them is shopping pattern. It is often suggested by many that traditional businesses should be replaced by mega shopping centres. I believe that large shopping malls offer a better shopping experience to city ...

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  16. Essay on Shopping Mall

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  17. Traditional vs. Online Shopping

    Traditional and 'Online' shopping is different in several ways. In one group of differences, Traditional shopping holds 'absolute' superiority: Firstly, shoppers experience the physical thrill of shopping. Shopping is commonly seen as a way of unwinding after a hard day's work, or (especially in the case of housewives), escaping from ...

  18. IELTS Writing Task 2: Essay on online shopping/virtual shopping/e

    Here are some other Task 2 questions which can be answered taking help from the given essay example on online shopping: Some people support online shopping because it is convenient, while others argue that shopping on the internet poses threats. Discuss both views and give your opinions.

  19. Comparison of Shopping Online Vs In-store Shopping

    Typically, the expenses associated with online shopping tend to be lower than those of in-store shopping. This is because an online business owner doesn't have the overhead of paying for store associates' wages. For instance, they may only need to employ one customer service representative to handle questions, exchanges, or returns online ...

  20. Helpful Tips on Writing an Essay About Shopping

    The essay can be divided in the introduction, the main body, and the conclusion. The introduction should be very attractive mentioning the importance and usefulness of the shopping malls. The writer should be very clear about what he wants to write in his essay. The essay should be such that it conveys the purpose and importance of these malls.

  21. Shopping Mall Descriptive Essay|Brain Storming (Points)

    Opinion essay on shopping mall can describe the negative and positive aspects of the malls. Some people find the shopping malls as highest achievements of our civilization and some people are totally against this view and are very much irritated about few things related to the malls. The writer who has neutral views about the shopping malls can ...

  22. Writing About Shopping Essay Tips

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  23. Free Essay: Essay About Malls

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