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2020 Top 50 U.S. Market Research and Data Analytics Companies

Diane Bowers

A full ranking of the top market research and data analytics companies in the U.S. for 2020

The “2020 Top 50 U.S. Report”—formerly known as “The Gold Report”—is developed by Diane Bowers and produced in partnership with the Insights Association and Michigan State University . The report is also sponsored by the AMA, ESOMAR and the Global Research Business Network . The report includes a ranking of the top 50 companies, a breakdown of trends by Bowers , and an analysis of the market research and analytics industry  by Michael Brereton, Melanie Courtright and Reg Baker.

50. RTi Research

Founded: 1979 2019 U.S. revenue: $12.9 million Percent change from 2018: -3% 2019 non-U.S. revenue: — Percent from outside U.S.: — 2019 worldwide revenue: $12.9 million U.S. employees: 45

In a world awash in data, the challenge is to turn data into something meaningful, something that can be communicated simply and acted upon effectively. RTi Research meets that challenge head-on, turning data into meaning through smart research design, flawless execution and innovative storytelling. Everything the company does is aimed at helping its clients move their ideas and insights through their organizations to influence change. 

RTi has conducted research in just about every category in the U.S. and globally. Informed by 40 years of experience across categories and cultures, RTi knows what works and what doesn’t, when to leverage new technology and methods, and when traditional approaches are best.

49. Hypothesis

Founded: 2000 2019 U.S. revenue: $18.3 million Percent change from 2018: -4.7% 2019 non-U.S. revenue: — Percent from outside U.S.: — 2019 worldwide revenue: $18.3 million U.S. employees: 61

Hypothesis uses insights, strategy and design to help important brands do amazing things. The company specializes in tough questions that take creative, multidimensional approaches, thoughtful strategy and a broad business perspective. Hypothesis’ approach combines inventive consumer-centric qualitative research, advanced analytics, strategic thinking and data visualization. Its award-winning design team translates complex information into compelling, easy-to-understand deliverables to socialize learnings and engage teams. 

In 2018, Hypothesis added important new capabilities with the launch of Momentum, a strategy that turns insight into application with downstream marketing and implementation planning. The Momentum team has worked alongside Hypothesis consultants on strategic engagements with clients focused on brand strategy, product development, and led dozens of workshops with senior and C-level executives to socialize insights and ideate on next steps. 

In 2019, Hypothesis’ focus on growth continued with its expansion to the Midwest and establishment of its Chicago office. From this office, the company will be able to service new and current clients in the Midwest and on the East Coast.

48. Bellomy Research

Founded: 1976 2019 U.S. revenue: $21 million Percent change from 2018: 1.4% 2019 non-U.S. revenue: — Percent from outside U.S.: — 2019 worldwide revenue: $21 million U.S. employees: 116

Bellomy is a privately held, family-owned, full-service market intelligence company. Bellomy focuses on driving successful business outcomes through the design and delivery of solutions that yield deeper customer understanding. The company surrounds its clients’ business challenges with an unparalleled mix of knowledge and experience, marketing science and proprietary research technology. 

Bellomy’s work involves both B2C and B2B environments—with qualitative and quantitative insight solutions spanning market segmentation, customer experience and journeys (including digital user experiences), brand equity, product innovation, shopper insights, marketing optimization, social research platforms and research technology. Bellomy works with clients across a broad range of categories and industries including consumer packaged goods, financial services, automotive, retail, restaurant and hospitality, telecommunications and technology, apparel and textiles, utilities, healthcare, insurance and home improvement.

Bellomy serves as an extension of its clients’ marketing research and customer experience departments by integrating a broad set of capabilities and areas of expertise, including segmentation, customer (and digital experience), shopper insights, social research platforms, brand equity, product innovation and marketing optimization. In addition, Bellomy clients leverage SmartIDEAS, the firm’s enterprise consumer knowledge and insight platform. 

47. Edelman Intelligence

Founded: 1999 2019 U.S. revenue: $21 million Percent change from 2018: 12.9% 2019 non-U.S. revenue: $11.5 million Percent from outside U.S.: 35.4% 2019 worldwide revenue: $32.5 million U.S. employees: 131

Edelman Intelligence (EI) is the global research and analytics consultancy of Edelman, the world’s largest global communications firm. Based in New York, with employees in 18 offices internationally, EI houses more than 200 consultants, strategists, researchers, data scientists, data visualization specialists and analysts worldwide. Its specialists are method-agnostic and leverage the best of primary and secondary research, advanced analytics and business science to solve business and communications issues for its clients. EI’s offering spans the full spectrum of client needs, from mapping the current environment and targeting key audiences, to optimizing content and measuring business impact. 

EI partners with early-stage start-ups and Fortune 100 companies alike, providing strategic research, analytics, and insights-based marketing and communications counsel for a broad range of stakeholders and scopes, including government and public affairs, corporate reputation and risk strategy, crisis and issues management, employee experience and talent advisory, executive positioning, strategic communications and public relations, marketing and branding strategy, customer experience and insights, mergers, acquisitions and market entry strategy and more.

Key accomplishments in 2019 included advancement of its Edelman Trust Management (ETM) capabilities, including an evolution of its offering focused specifically on providing guidance for measuring and building trust in brands. Developed building from its 20-plus years studying trust through the Edelman Trust Barometer and the initial iteration of ETM (which explores corporate trust), this proprietary model for brand trust measurement was created in partnership with renowned academics from Harvard Business School and INSEAD, Edelman Brand experts and external marketing thought leaders. In recent months, this model has been engineered to consider fundamental transformations to consumer/brand relationship dynamics that the COVID-19 pandemic has accelerated.

46. KS&R

Founded: 1983 2019 U.S. revenue: $21.7 million Percent change from 2018: -1.4% 2019 non-U.S. revenue: $3.6 million Percent from outside U.S.: 14.2% 2019 worldwide revenue: $25.3 million U.S. employees: 100

KS&R is a privately held strategic consultancy and full-service marketing research company. For nine consecutive years, KS&R has received the highest Gold Index composite score of any provider in the Prevision/Inside Research survey of marketing research buyers. This is a testament to the company’s passion for excellence and client-first business philosophy—wherein KS&R empowers its clients with timely, fact-based insights so they can make smarter decisions and be confident in their actions.

KS&R creates and executes global custom market research solutions for some of the best-known corporations in the world in more than 100 countries and 50 languages. It has extensive and diverse industry experience with particular strength in healthcare (pharma and device), technology, entercom, transportation, professional services, and retail and e-commerce. Team members often include business strategists with client-side experience and deep industry knowledge.

In 2019, KS&R leveraged its expansive network of pharmacy panels to build world-class capabilities for pharma inventory measurement and healthcare insights. Its marketing scientists have driven marked advances in pricing decision support, which have now been validated by positive in-market results. KS&R expanded its portfolio to include insights fusion across multiple channels of content (primary research, social media, web-based information, etc.). And finally, it introduced its KS&R Win-Loss program that provides actionable insights for how organizations can improve their value proposition and sales performance to close more deals.

Founded: 1911 2019 U.S. revenue: $22.7 million Percent change from 2018: 12.9% 2019 non-U.S. revenue: — Percent from outside U.S.: — 2019 worldwide revenue: $22.7 million U.S. employees: 78

NAXION guides strategic business decisions globally in healthcare, information technology, financial services, energy, heavy equipment and other B2B markets, drawing on depth of marketing experience in key verticals and skilled application of sophisticated and inventive methodologies. The firm’s NAscence Group helps life science innovators develop commercialization strategy through clinical trials design and selection of target indications, forecasting, brand planning and other research-based consulting services.

Engagements routinely include market segmentation, opportunity assessment and innovation, demand forecasting and pricing, positioning, brand health, market monitoring and lifecycle management. The firm deploys multiple data streams including primary research (qualitative and quantitative), secondary data, customer databases and other complex datasets to develop an integrative perspective on business problems. The firm also builds custom panels for B2B markets.

Project leaders with sector experience and research proficiency are supported by in-house methodologists and a wide portfolio of advanced analytic tools, including proprietary modeling services and software, all of them highly customized. The firm continues to invest significant resources in intellectual capital to enhance enterprise decision support with cutting-edge methods, including specialized “small data” choice models, new predictive techniques using big data and brand-customized text analytics. Its Farsight suite supports the building of highly dynamic models capable of producing forecasts for complex market scenarios, including paradigm-shift technologies, and gives market monitoring programs a forward-looking perspective that guides timely market interventions. Other services include litigation and regulatory support, often involving expert testimony in cases involving trademark confusion, deceptive advertising and brand equity. NAXION’s strong commitment to operational excellence is reflected in ISO certification and in-house operations capabilities to deliver exceptional levels of quality control. 

Founded: 1991 2019 U.S. revenue: $24.2 million Percent change from 2018: -3.6% 2019 non-U.S. revenue: $1.2 million Percent from outside U.S.: 4.7% 2019 worldwide revenue: $25.4 million U.S. employees: 144

Gongos is a consultative agency that places customers at the heart of business strategy. Partnering with insights, analytics, marketing, strategy and customer experience groups, Gongos operationalizes customer centricity by helping companies both understand their customer needs and deliver on them better than anyone else.

From product innovation to portfolio management, customer experience to consumer journeys, pricing strategies to marketing optimization, and trend analysis to predictive modeling, Gongos provides both outside-in and inside-out approaches across organizations to drive greater customer attraction, retention and lifetime value.

Gongos further serves as a translator to help cross-functional teams fuel the competency to gain and apply consumer wisdom, transform decisions into action and navigate organizational change. Coalescing enterprise data with primary research and curating insights for multiple audiences further empowers stakeholders to achieve greater ROI by ensuring information is designed to influence actions and behaviors from executives to the frontline. 

Gongos’ consultative tools stem from change management principles that help organizations navigate the transformation often necessary to create a more outside-in perspective as they reorient around the customer. Gongos’ approaches to engage multiple audiences include communication strategies and tactics grounded in frameworks such as its adoption-to-advocacy model and human-centered design.

43. Maru/Matchbox **

Founded: 2016 2019 U.S. revenue: $28 million Percent change from 2018: 3.7% 2019 non-U.S. revenue: $14 million Percent from outside U.S.: 33.3% 2019 worldwide revenue: $42 million U.S. employees: 150

Maru/Matchbox began disrupting the market research industry in 2000. Powered by proprietary technology, its expert teams are deeply invested in key sectors of the economy, including consumer goods and services, financial services, retail, technology, healthcare, public services, and media and entertainment. Maru/Marchbox provides organizations with the tools and insights to connect with the people that matter most, so they can build and maintain a competitive advantage. 

In 2019, Maru/Matchbox released a series of innovative research solutions. 

• Digital Media Measurement is a campaign evaluation approach that enables clients to better understand how content, channels and brands interact to deliver effective communication. 
• Creative Insight measures people’s implicit and explicit responses to advertising, giving clients a complete picture of how their ad is working. It is designed to evaluate any type of ad or brand communication, across all channels, with best-in-class benchmarks.
• Lissted analyzes how members of communities relevant to clients react to content, tweets and even websites. 
• Brand Emotion utilizes visual semiotics to identify and leverage the emotional profile of a brand. 

Maru/Matchbox continues to demonstrate innovation and thought leadership through relentless publication of articles and whitepapers.

42. Chadwick Martin Bailey (CMB)

Founded: 1984 2019 U.S. revenue: $28.7 million Percent change from 2018: 20.6% 2019 non-U.S. revenue: — Percent from outside U.S.: — 2019 worldwide revenue: $28.7 million U.S. employees: 90

CMB is a research and strategy firm, helping the world’s leading brands engage, innovate and grow amid deep disruption. The company leverages the best of advanced analytics, consumer psychology and market strategy to tackle critical business initiatives, including market identification, segmentation, brand health, loyalty and advocacy, and product and service development.

For more than 35 years, CMB has helped the most successful brands and their executives give voice to their market through a relentless business decision focus, creative problem-solving and storytelling, deeply consultative approach and flawless execution. With dedicated financial services, media and entertainment, tech and telecom, retail and healthcare practices, CMB’s expert teams understand the complex and evolving technological, social, cultural and economic forces that drive disruption and create opportunity.

In 2020, CMB continued its growth trajectory, including building expertise in gaming and digital platforms and expanding its qualitative and advanced analytics teams. A thought leader in the application of consumer psychology to real world business issues, CMB conducted self-funded research among tens of thousands of consumers to capture the four core benefits that motivate decision-making—identity, emotion, social and functional—providing an in-depth look at more than 80 global brands. Further self-funded research explored the accelerating journey and path to purchase of today’s gamers.

41. Screen Engine/ASI

Founded: 2010 2019 U.S. revenue: $33 million Percent change from 2018: 10% 2019 non-U.S. revenue: $1.9 million Percent from outside U.S.: 5.4% 2019 worldwide revenue: $34.9 million U.S. employees: 132

Screen Engine/ASI is a research-based consumer insights firm that stands for delivering its entertainment and media clients actionable insights and recommendations, not simply data. SE/ASI strives to help clients mitigate risk and maximize the potential for success. Through its Motion Picture and TV Groups, SE/ASI works across all distribution platforms for both domestic and internationally produced content. 

The company is centered on assessing the “abilities” of content as it migrates from the earliest stages of development through multi-channel distribution. The Motion Picture Group is the leader in traditional and digital in theater and online recruited audience screenings. Offerings also include PostTrak, a syndicated domestic and international in-theater exit poll, and ScreenExperts, an early assessment of critical response, creative ad testing, positioning and brand studies, custom work, and location-based and online focus group research. A cross-platform team within this group works with home entertainment, over-the-top and gaming clients. 

The TV group is the leader in location-based ViewTrac dial testing of pilots, programs and ongoing series and conducts online dial testing as well. Other offerings include location-based and online focus groups, promo testing, positioning and brand studies, and a variety of custom studies including custom trackers. SE/ASI syndicates Tracktion trackers including a TV tracker, a theatrical movie tracker, a home entertainment tracker and a premium video-on-demand tracker. All groups work in the company’s media lab equipped for biometric and new technology research. When appropriate, SE/ASI engages in advanced analytics techniques including, but not limited to, segmentation, conjoint, maxdiff and TURF analysis. 

40. MarketVision Research

Founded: 1983 2019 U.S. revenue: $33.2 million Percent change from 2018: 2.5% 2019 non-U.S. revenue: — Percent from outside U.S.: — 2019 worldwide revenue: $33.2 million U.S. employees: 140

MarketVision Research is a full-service marketing research firm, providing clients with actionable insights about their markets, customers, brands and products. Research areas of focus include product and portfolio development, pricing, branding, segmentation and customer experience. The company offers a full suite of quantitative and qualitative research capabilities and works across industry groups. These include:

• Optimization and discrete choice modeling as it applies to product and service development, branding, packaging and pricing.
• Online communities that are managed and developed entirely in-house with a focus on improving participant engagement and with additional support for mobile participation.
• Hybrid research, which uses 20 in-house moderators, along with marketing science professionals and global project managers, to facilitate qualitative and quantitative research seamlessly.

39. The Link Group

Founded: 1994 2019 U.S. revenue: $34.2 million Percent change from 2018: 23.9% 2019 non-U.S. revenue: $0.3 million Percent from outside U.S.: 0.9% 2019 worldwide revenue: $34.5 million U.S. employees: 85

The Link Group executes research for Fortune 500 firms in the healthcare, retail, CPG and finance industries across both qualitative and quantitative methodologies and around the globe. TLG attributes its success to its core business philosophy: smarter research and better service. Its commitment to smarter research has allowed the company to take a creative, custom approach to its clients’ business needs that results in actionable and insightful reports. TLG delivers better service by maintaining a consistent research team across projects, allowing the team to anticipate and respond to client needs. This business philosophy has resulted in 99% of revenue coming from repeat clients.

This past year, TLG has continued to hone its research approaches to help elevate traditional research methods. For its messaging and positioning work, TLG developed a framework that triangulates quantitative survey data to determine how well messaging concepts will activate, communicate and engage the customer. In its segmentation studies, TLG blends science and art to create models that align with the client’s brand strategic vision by creating differences that are meaningful and actionable from a marketing perspective. TLG has leveraged its knowledge of behavioral economics to develop a validated, proprietary quantitative methodology—LinkEQ—that allows the company to reveal latent emotional associations.

Founded: 1983 2019 U.S. revenue: $34.3 million Percent change from 2018: -1.2% 2019 non-U.S. revenue: $1.2 million Percent from outside U.S.: 3.4% 2019 worldwide revenue: $35.5 million U.S. employees: 233

SSRS is a full-service market and survey research firm led by a core of dedicated professionals with advanced degrees in the social sciences. 

SSRS surveys support numerous media and academic partners looking to report on public attitudes and beliefs about a wide range of salient issues such as elections and public policy. SSRS is the polling partner for CNN, and conducts public opinion polling for ABC News, The Washington Post, Politico and CBS News. 

Beyond national polls, SSRS regularly conducts research at a state level, and among subpopulations such as Latinos and political partisans, and specializes in reaching hard-to-reach and low-incidence populations. SSRS has extensive experience in public policy, public affairs and health policy research. Since the Affordable Care Act was signed into law, SSRS has completed numerous studies surrounding its implementation and assessing Americans’ attitudes and experiences with the law. 

Since 2016, SSRS conducts the monthly Kaiser Family Foundation Health Tracking Poll. SSRS is well-known for its weekly telephone Omnibus poll. The firm also offers the SSRS Opinion Panel, which allows clients to conduct probabilistic surveys quickly at low cost. The SSRS/Luker on Trends Sports Poll is the first and longest-running tracking study focusing on sports in the U.S. 

37. BVA Group **

Founded: 1970 2019 U.S. revenue: $36 million Percent change from 2018: 2.6% 2019 non-U.S. revenue: $147 million Percent from outside U.S.: 80.3% 2019 worldwide revenue: $183 million U.S. employees: 120

BVA Group is a fast-growing research and consulting firm, an expert in behavioral science, ranked in the top 20 worldwide agencies. BVA brings data to life and converts deep understanding of customers and citizens into behavior change strategies. BVA operates both for public and private clients with methodologies fueled by data science and behavioral science. 

Its FMCG specialist—PRS IN VIVO—is a global leader in packaging and shopper research. PRS IN VIVO helps consumer marketers to succeed through: 

• In-store and online studies to better understand shopper behavior, in both physical and e-commerce shopping contexts.
• Qualitative studies to develop, screen and refine new product, packaging and merchandising concepts.
• Quantitative studies to pre-test and quantify new packaging, merchandising and display systems (for physical stores and e-commerce).
• Volume forecasting and product testing for both innovations and brand restages.
• “Nudge” initiatives to facilitate behavioral change, create new consumer habits and drive category growth. 

BVA Group is a European leader in customer experience research. More than 100 leading brands use BVA’s behavioral insights to provide seamless shopper journeys and design successful new products and services, including solutions from its multi-awarded Global Nudge-Unit.

36. radius | illumination

Founded: 1960 2019 U.S. revenue: $42 million Percent change from 2018: — 2019 non-U.S. revenue: $1 million Percent from outside U.S.: 2.3% 2019 worldwide revenue: $43 million U.S. employees: 127

Radius│illumination is the product of a merger between Radius Global Market Research and Illumination Research in 2018. Together, it’s one of the largest independent custom insights providers in the world. Its focus is on guiding brands at critical points along their growth journey, tackling issues such as identifying compelling innovations, creating relevant customer segmentations and developing strategies for deeper loyalty and engagement.

Radius | illumination partners with Fortune 500 leaders as well as challenger, disruptor and emerging brands in the U.S., Europe, Asia and the Middle East. Its top sectors include financial services, personal care, healthcare and pharmaceuticals, technology, home improvement and durables, media and entertainment, packaged foods, beverage, retail and transportation.

Its 2020 initiatives to fuel brand growth for its clients include:

• Provide agile and robust solutions such as InnovationSprint to accelerate new product and service development.
• Increase its information design capabilities so clients can easily take action on the results.
• Focus on driving deeper insights by combining its advanced analytics strength with immersive customer understanding in its designs.
• Expand solutions through the integration of new technologies and behavioral approaches.

35. Market Force **

Founded: 2005 2019 U.S. revenue: $50 million Percent change from 2018: 2% 2019 non-U.S. revenue: $7 million Percent from outside U.S.: 12.3% 2019 worldwide revenue: $57 million U.S. employees: 375

Market Force Information provides location-level customer experience management solutions to protect clients’ brand reputation, delight their customers and make them more money. 

Market Force operates at scale across the globe. Each month, the company:

• Completes more than 100,000 mystery shops.
• Collects, processes and analyzes millions of employee and customer experience surveys.
• Manages more than 100,000 inbound calls to its contact center.
• Hosts more than 1 million user logins on its KnowledgeForce reporting platform.

Market Force’s multi-location solutions provide a robust framework for measuring and improving operational excellence, customer experience and financial KPIs. Measurement channels include mystery shopping, customer experience surveys, contact center calls, social media and employee engagement surveys via the KnowledgeForce technology platform and Eyes:On mobile app. Market Force employs predictive analytics to determine what matters most and the ROI for investing in improvements. The firm takes a dual-headed approach to market research services (e.g., customer segmentation, attitude trial and usage studies and custom research projects) and strategic advisory services to design and implement effective measurement systems and improve performance.

Founded: 1991 2019 U.S. revenue: $52 million Percent change from 2018: 4% 2019 non-U.S. revenue: $6 million Percent from outside U.S.: 10.3% 2019 worldwide revenue: $58 million U.S. employees: 400

As a leading customer experience management firm, SMG helps clients get smarter about their customers and employees to drive changes that boost customer loyalty and improve business performance. SMG combines technology and services to collect, analyze and share feedback and behavioral data, so it’s easier for clients to deliver and activate customer insights across their enterprise.

SMG partners with more than 350 brands around the globe to create better customer and employee experiences, which drive loyalty and performance. SMG uniquely combines technology and insights to help clients listen better, act faster and outperform competitors. SMG is a technology-enabled research firm with a global footprint—evaluating more than 150 million surveys annually, in 50 languages across 125 countries. 

Strategic solutions include omniCXTM, Brand Research and Employee Engagement. SMG’s omniCX solution uses multiple research methodologies in capturing solicited and unsolicited consumer feedback across in-store, online, contact center and social channels. Results are aggregated and reported via smg360TM—a real-time, role-based reporting platform providing access to all customer and related data. 

SMG’s research professionals partner with clients to derive business-changing insights. Within Brand Research, SMG offers traditional brand tracking as well as access to dynamic customer and competitor data through market intelligence tool BrandGeek. Fueled by SurveyMini—SMG’s location-based mobile research app—BrandGeek contains consumer feedback and behavioral data relating to more than 4,500 brands across more than 500,000 locations.

33. Hanover Research

Founded: 2003 2019 U.S. revenue: $52.7 million Percent change from 2018: 14.1% 2019 non-U.S. revenue: $2.6 million Percent from outside U.S.: 4.7% 2019 worldwide revenue: $55.3 million U.S. employees: 358

Hanover Research is a brain trust designed to level the information playing field. Hanover is made up of hundreds of researchers who support thousands of organizational decisions every year. One of the industry’s fastest-growing companies, Hanover attributes this market success to its unique positioning as the only firm that provides tailored research through an annual, fixed-fee model. 

Hanover serves more than 1,000 organizations and companies worldwide from established global organizations, to emerging companies to educational institutions. Hanover’s research informs decisions at any level and across any department capitalizing on the exposure to myriad industries and challenges. 

Founded in 2003, Hanover operates on an annual fixed-fee model, and partnership provides its clients with access to a team of high-caliber researchers, survey experts, analysts and statisticians with diverse skills in market research, information services and analytics. There is no limit on the type of challenge that can be asked for on the quantitative and qualitative approaches Hanover uses to deliver solutions—most of which are very difficult to replicate internally.

Hanover’s custom research services include:

• Secondary research: market segmentation and evaluation; labor and demographic trends and forecasts; vendor and product reviews; best practices reports. 
• Survey: survey design, administration and analysis; open-ended response coding. 
• Qualitative primary research: focus group design and administration; in-depth interview design, outreach, administration and analysis. 
• Data analysis: data segmentation and mining; conjoint analysis; linear regression; descriptive and predictive analytics; data forecasting and modeling. 

32. Directions Research

Founded: 1988 2019 U.S. revenue: $54.2 million Percent change from 2018: 17.8% 2019 non-U.S. revenue: — Percent from outside U.S.: — 2019 worldwide revenue: $54.2 million U.S. employees: 181

Independently recognized as one of the leading business decision insight firms in the nation, Directions Research combines a highly experienced staff with a unique mix of innovative and proven approaches to answer pressing business issues. Directions and SEEK routinely combine primary and connected data from multiple sources to create holistic and actionable analytic stories for their clients. Through digital dashboards, infographics, written reports and other unique visualizations, the firm communicates its knowledge in a manner that is right for today’s leaders. 

Directions and SEEK excel in innovation, optimization, customer and brand experience, brand strategy, strategic business intelligence and visualization across a wide range of industries. The firm offers B2C and B2B services globally, surveying audiences using a broad selection of data collection techniques and combining those insights with existing client knowledge. Directions’ and SEEK’s staff have an excellent mix of client- and supplier-side experience. The organization allows senior researchers to work with clients on a day-to-day basis.

SEEK (acquired in 2018) is a qualitative insight and innovation consultancy, operating as an independent but connected division of Directions. SEEK empathically connects brands with the humans they serve, transforming the brand-to-consumer relationship into a human-to-human one. The SEEK approach builds brand advocacy for clients with the human-centric approach to innovation, activating empathy as an innate problem-solving capability.

31. Fors Marsh Group (FMG) *

Founded: 2002 2019 U.S. revenue: $57.5 million Percent change from 2018: 22.1% 2019 non-U.S. revenue: — Percent from outside U.S.: — 2019 worldwide revenue: $57.5 million U.S. employees: 263

FMG applies behavioral and data science to improve organizational processes, business solutions and customer experiences. This work is conducted within seven core U.S. markets: health, defense, technology, finance, homeland security, policy and consumer. 

FMG’s work for its clients wins industry and federal awards. FMG has been named as a top market research company by GreenBook and the American Advertising Federation and has been named to the American Marketing Association’s list of top market research companies in the U.S. for five consecutive years. FMG was also a finalist for the American Council for Technology and Industry Advisory Council’s Igniting Innovation 2018 award for creating an innovative e-learning program that improved program awareness and usability for the General Services Administration’s Center for Acquisition Professional Excellence. 

For 2019 and beyond, FMG is focused on continuing this momentum and expanding in important areas. In its human capital practice, FMG is furthering its work in the cybersecurity industry to help the Department of Defense attract top cyber talent and to protect the nation’s infrastructure. FMG is also expanding its efforts in public service recruiting through new partnerships with the U.S. Army, U.S. National Guard and AmeriCorps. The company is proud that its partnership with these institutions will help shape the future of the U.S. For its health division, FMG is leveraging its deep experience in health communications to fight the opioid crisis by reducing stigma and removing barriers that victims face in receiving help—potentially one of the biggest challenges facing America today. 

30. National Research Group (NRG) **

Founded: 1978 2019 U.S. revenue: $59 million Percent change from 2018: 1.7% 2019 non-U.S. revenue: $4 million Percent from outside U.S.: 6.3% 2019 worldwide revenue: $63 million U.S. employees: 200

National Research Group, acquired by Stagwell Media from Nielsen in 2015, is a leading global insights and strategy firm at the intersection of entertainment and technology. Rooted in four decades of industry expertise, the world’s leading marketers turn to NRG for insights into growth and strategy for any content, anywhere, on any device. Working at the confluence of content, culture and technology, NRG offers bold insights for storytellers everywhere. 

Some agencies specialize in qual, others focus on quant—but NRG connects the two disciplines with hybrid teams expert in both modalities. The company is a one-stop, custom consultancy that tailors its approach to solve clients’ biggest challenges. 

The foundation of NRG’s qualitative work is a team of passionate, subject matter experts who connect deeply with consumers in any environment. NRG uses qual to discover the subconscious drivers that fuel our quantitative truths. Its quantitative work is anchored in sophisticated techniques with a focus on agility, creativity and rigor. NRG is method-agnostic and works collaboratively with its clients to solve complex problems in a simple way.

29. Cello Health * **

Founded: 2004 2019 U.S. revenue: $64.5 million Percent change from 2018: 23.3% 2019 non-U.S. revenue: $58.5 million Percent from outside U.S.: 47.6% 2019 worldwide revenue: $123 million U.S. employees: 260

Cello Health consists of four global capabilities that enable the company to offer best-in-class services and an integrated partnership approach to its clients. This unique mix of capabilities, combined with its collaborative approach, results in a unique fusion of expertise, providing powerful advisory and implementation solutions.

• Cello Health Insight is a global marketing research company, providing business intelligence to the healthcare and pharmaceutical sectors. Cello Health Insight specializes in getting to the heart of its clients’ questions, using a large pool of creative and academic resources and providing design of materials and deliverables through a hand-picked project team—selected to best meet the needs of each individual project.
• Cello Health Consulting is the strategic consulting arm of Cello Health, focused on delivering business results by unlocking the potential within organizations, people, assets and brands. Cello Health Consulting works alongside clients to create practical solutions that ensure buy-in and build relationships. 
• Cello Health Communications combines science, strategy and creativity to unlock the potential of brands and assets. Its services underpin differentiated positioning and deliver brand optimization, focusing on multiple areas of development and launch, through commercial maturity.
• Cello Signal is a full-service digital capability bringing impactful messages alive in communications campaigns, content and film.

28. Macromill Group **

Founded: 2000 2019 U.S. revenue: $68.5 million Percent change from 2018: 2.2% 2019 non-U.S. revenue: $260 million Percent from outside U.S.: 79.1% 2019 worldwide revenue: $328.5 million U.S. employees: 275

Macromill Group is a rapidly growing global market research and digital marketing solutions provider bringing together the collective power of its specialist companies to provide innovative data and insights that drive clients’ smarter decisions. Macromill’s industry-leading digital research solutions deliver rapid and cost-effective solutions to the challenges businesses face today. 

The group’s leading business units are Macromill and MetrixLab. Macromill stands at the forefront of innovation, delivering unique marketing solutions. It offers exclusive access to the highest-quality online panels with more than 2 million members. Using its self-developed platform AIRs, Macromill provides full-service online research including automated survey creation and completion, data tabulation and analysis. Today, its business portfolio includes services such as offline quantitative research, mobile research, point-of-service database research (QPR), digital marketing (Accessmill), a DIY survey platform (Questant) and more. 

Metrixlab turns data from online surveys, social media, mobile devices and enterprise systems into valuable business information and actionable consumer insights. This helps leading companies drive product innovation, brand engagement and customer value. Owned and group panels provide expansive access to global respondents in mature and emerging markets. Its teams deliver strategic and tactical decision support by pushing the boundaries of data analysis innovation, combining cutting-edge technology with data science and proven marketing research methodologies. Clients across the globe rely on the company’s hyper-efficient data and insights ecosystem to deliver fast and affordable results.

27. C Space **

Founded: 1999 2019 U.S. revenue: $70 million Percent change from 2018: 2.9% 2019 non-U.S. revenue: $18 million Percent from outside U.S.: 20.5% 2019 worldwide revenue: $88 million U.S. employees: 354

C Space, part of the Interbrand Group, is a global customer agency that marries art and science to create rapid customer insight and business change. 

C Space works with some of the world’s best-known brands—such as Walmart, Samsung, IKEA and more—to build customers into the ways companies work and deliver on customer-inspired growth. By building real, ongoing relationships with customers—online and in-person—brands can stay relevant, deliver superior experiences, launch successful products and build loyalty. Through its “customer as a service” approach of research, consulting and communications, C Space helps businesses minimize risk and maximize growth.

The company integrates customers into the ways its clients work. By bringing stakeholders together around the customer, C Space’s clients create greater clarity and alignment in the actions that will most effectively drive customer growth.

C Space’s customized programs are tailored based on specific business needs and include private online communities, immersive storytelling, data and analytics, activation events, innovation projects and business consulting. C Space continues to invest in its people, existing capabilities like data and analytics, as well as new initiatives.

26. Engine Insights**

Founded: 2004 2019 U.S. revenue: $71 million Percent change from 2018: 4.4% 2019 non-U.S. revenue: $44 million Percent from outside U.S.: 38.3% 2019 worldwide revenue: $115 million U.S. employees: 240

Engine is a new kind of data-driven marketing solutions company. Powered by data, driven by results and guided by people, Engine helps its clients make connections that count—leading to bottom-line growth, an inspired workplace and business transformation. 

Engine Insights (formerly ORC International) connects traditional market research with cutting-edge products to deliver clients a 360-degree view of their customers, employees and markets. Engine’s extended suite of solutions and products are designed to support business growth, from helping clients understand and outperform the competition to operationalizing both survey and behavioral data to identify, attract, engage and retain their audiences.

Engine Insights’ client services and products include custom research and omnibus surveys; customer experience, customer retention and brand engagement studies; and data management and data analytics. 

These services help clients:

• Think beyond products and services to drive business revenue.
• Use insights to inform more relevant messaging and creative.
• Get a complete 360-degree view of their customers.
• Segment audiences for better targeting.
• Develop the perfect product and take it to market.
• Create unique experiences that engage their customers and keep them loyal for a lifetime.
• Build an internal culture that attracts, retains and engages the best talent.

Founded: 1931 2019 U.S. revenue: $71.1 million Percent change from 2018: 9% 2019 non-U.S. revenue: $6.9 million Percent from outside U.S.: 8.8% 2019 worldwide revenue: $78 million U.S. employees: 253

Since 1931, Burke has consistently redefined expectations in the marketing research industry. From segmentation to customer engagement programs, product innovation and brand tracking, Burke prides itself on designing and executing objectives-driven quantitative and qualitative research. Working across a variety of industries, Burke helps its clients gain actionable perspective on their most critical business challenges, providing a range of solutions from agile to integrated strategic decision support.

Today, Burke continues to push the boundaries of what marketing research can be, seamlessly uniting research, strategy and education. Backed by Seed Strategy—its strategic consulting subsidiary—Burke has the capabilities to support its clients throughout every phase of the product or service life cycle, with expertise in strategy, innovation, branding and marketing. In addition, Burke provides comprehensive training on research fundamentals and best practices through the Burke Institute—its dedicated education division and the industry’s leader in research and insights training. Wherever its clients find themselves on the path to success, Burke is uniquely equipped to help them move forward with clarity, confidence and purpose.

Continuing its long tradition of research innovation, Burke recently unveiled two new offerings: Geode|AI, an integrated insights system that analyzes multiple data sources to uncover patterns, relationships and critical insights that are often hidden; and Quantiment, a robust machine-learning solution that jointly extracts richer insights from structured and unstructured data.

24. YouGov *

Founded: 2000 2019 U.S. revenue: $76.8 million Percent change from 2018: 11.8% 2019 non-U.S. revenue: $107.5 million Percent from outside U.S.: 58.3% 2019 worldwide revenue: $184.3 million U.S. employees: 212

YouGov is a global provider of analysis and data generated by consumer panels in 42 markets. Its core offering of opinion data is derived from the proprietary YouGov Global Panel of more than 9 million people. The YouGov Global Panel provides the company with thousands of data points on consumer attitudes, opinions and behavior. YouGov captures these streams of data in the YouGov Cube, its unique connected data library that holds more than 10 years of historic single-source data. In 2019, YouGov panelists completed more than 25 million surveys.

YouGov’s data-led offering supports and improves a wide spectrum of marketing activities of a customer base, including media owners, brands and media agencies. YouGov works with some of the world’s most recognized brands.

Its syndicated data products include the daily brand perception tracker, YouGov BrandIndex and the media planning and segmentation tool YouGov Profiles. Its market-leading YouGov RealTime service provides a fast and cost-effective solution for reaching nationally representative and specialist samples. YouGov’s Custom Research division offers a wide range of quantitative and qualitative research, tailored by sector specialist teams to meet users’ specific requirements. YouGov data is delivered through Crunch, the most advanced analytics tool for research data, combining fast processing with drag-and-drop simplicity. YouGov has a strong record for data accuracy and innovation. 

23. Phoenix Marketing International

Founded: 1999 2019 U.S. revenue: $77 million Percent change from 2018: -3.8% 2019 non-U.S. revenue: $4.5 million Percent from outside U.S.: 5.5% 2019 worldwide revenue: $81.5 million U.S. employees: 343

Global advertising and brand specialist Phoenix Marketing International operates in all major industries, utilizing modern technology, innovative research techniques and customized approaches to help clients elevate their brand, refine their communications and optimize their customer experience. 

With the launch of Phoenix’s AdPi Brand Effect Platform, clients now have access to continuous advertising measurement and performance improvement insights through a single platform, providing the ability to analyze their campaigns at any stage in the advertising life cycle, and the flexibility to draw upon each piece as needed. Through more than 20 years of experience and testing thousands of ads per month, Phoenix developed 19 category-specific ad measurement models that uncover the drivers and creative attributes that explain the “whys” behind an ad’s creative performance, with forward-looking estimates for ad memorability and brand linkage.

Phoenix continues to evolve its CX solution, launching Competitive Customer Experience, a measurement of how consumers perceive their overall experience with a brand, including key touchpoints along the journey. Grounding recent experiences with a client’s brand, competitor brands and non-categorical benchmarking, Phoenix is able to evaluate brand opinion, understand what drives great CX outside of the category, focus on emotional drivers of brand CX, and provide an external view of culture, consistency and brand promises.

22. Concentrix **

Founded: 1983 2019 U.S. revenue: $95 million Percent change from 2018: 11.8% 2019 non-U.S. revenue: $130 million Percent from outside U.S.: 57.8% 2019 worldwide revenue: $225 million U.S. employees: 253

Concentrix is a wholly owned subsidiary of SYNNEX Corp., specializing in technology-enabled customer engagement and improving business performance for clients around the world. With more than 225,000 staff in more than 40 countries, Concentrix provides services to clients in 10 industry verticals: automotive, banking and financial services, insurance, healthcare, technology, consumer electronics, media and communications, retail and e-commerce, travel and transportation, energy and the public sector. 

The Concentrix Voice of the Customer solution combines technology with experience management services provided by its in-house team of hundreds of CX professionals. 

Powered by analytic tools and artificial intelligence, its customer feedback platform ConcentrixCX helps companies listen, analyze and act on omnichannel customer feedback at any point in the customer journey, at scale. Features include data capture and integration, real-time reporting and analytics, and coaching and employee engagement tools. Concentrix continues to invest in enhanced platform functionality—for example, multi-source data expansion of its proprietary text analytics engine, including structured and unstructured customer feedback sources such as surveys, social, messaging, complaints and email. New digital data collection capabilities include a conversational feedback bot and embedded micro-journey surveys. 

Concentrix experience management services range from program management to strategic advisory services and are custom tailored to free clients’ internal teams to focus on transformational impact. Its CX experts specialize in quantitative and qualitative techniques, delivering data-driven insights through solutions such as survey design, relational loyalty research, CX journey analytics, digital channel optimization, customer segmentation, customer effort assessment and integrated CX analytics.

21. Escalent

Founded: 1975 2019 U.S. revenue: $97.1 million Percent change from 2018: -3.4% 2019 non-U.S. revenue: $5.5 million Percent from outside U.S.: 5.4% 2019 worldwide revenue: $102.6 million U.S. employees: 352

Escalent is a human behavior and analytics firm specializing in industries facing disruption. The company transforms data and insights into an understanding of what drives human behavior, and it helps businesses turn those drivers into actions that build brands, enhance customer experiences and inspire product innovation. 

Escalent specializes in automotive and mobility, consumer and retail, energy, financial services, health, technology and telecommunications. Focusing on select industries allows Escalent to function as a trusted business partner who knows the challenges its clients face and understands how to engage their most valuable audiences. 

Escalent has three centers of excellence: Qualitative Research combines emerging technologies, anthropology and ethnography to tap into human insights that reveal real needs and potential; Marketing & Data Sciences combine survey, behavioral, transactional and third-party data to solve tough research challenges; and Insight Communities provides private, online platforms for brands to engage with groups of stakeholders to quickly and easily draw insights.

20. dunnhumby **

Founded: 2001 2019 U.S. revenue: $100 million Percent change from 2018: -3.8% 2019 non-U.S. revenue: $335 million Percent from outside U.S.: 77% 2019 worldwide revenue: $435 million U.S. employees: 230

Dunnhumby is a customer science company that analyzes data and applies insights for almost 1 billion shoppers across the globe to create personalized customer experiences in digital, mobile and retail environments. Its strategic process, proprietary insights and multichannel media capabilities build loyalty with customers to drive competitive advantage and sustained growth for clients. Dunnhumby uses data and science to understand customers, then applies that insight to create personalized experiences that build lasting emotional connections with retailers and brands. It’s a strategy that demonstrates when companies know and treat their customers better than the competition, they earn more than their loyalty—they earn a competitive advantage.

Dunnhumby was established in the U.S. to help retailers and manufacturers put the customer at the heart of their business decisions. Analyzing data from millions of customers across the country, dunnhumby enables clients to use this insight to deliver a better shopping experiences and more relevant marketing to their customers.

By putting best customers at the center of every decision, dunnhumby’s approach delivers measurable value, competitive edge and even more customer data to fuel ongoing optimization, setting clients up for long-term success.

Dunnhumby serves a prestigious list of retailers and manufacturers in grocery, consumer goods, health, beauty, personal care, food service, apparel and advertising, among others. Clients include Tesco, Procter & Gamble, Coca-Cola, Macy’s and PepsiCo.

19. Informa Financial Intelligence**

Founded: 2016 2019 U.S. revenue: $107 million Percent change from 2018: 1.9% 2019 non-U.S. revenue: $36 million Percent from outside U.S.: 25.2% 2019 worldwide revenue: $143 million U.S. employees: 500

Informa Financial Intelligence is a leading provider of business intelligence, market research and expert analysis to the financial industry. The world’s top global financial institutions and banks look to Informa Financial Intelligence for its authority, precision and forward-focused analysis. 

Informa Financial Intelligence consists of key research, analysis and industry experts, such as Informa Research Services, EPFR Global, Informa Global Markets, iMoneyNet, Informa Investment Solutions, eBenchmarkers and Mapa Research.

Informa Financial Intelligence provides fund and wealth managers, traders, insurers, analysts, and investment and retail bankers with the intelligent advantage to make informed decisions, understand past trends, forecast future performance, drive profitability and increase returns.

Because of their strong background in the financial industry, the research teams of Informa Financial Intelligence are highly qualified to help financial institutions with their market research needs. Informa’s researchers are experts in benchmarking studies, competitive intelligence, new product development and usability testing, customer and member satisfaction and loyalty research, brand and advertising awareness research, and mystery shopping services for sales and service quality evaluation, legal and match pair testing, compliance, discrimination and misleading sales practices testing. Informa is considered a leader in the use of market research to limit the risk associated with allegations of discrimination, UDAAP (unfair, deceptive, or abusive acts or practices), predatory lending and misleading sales practices.

18. NRC Health

Founded: 1991 2019 U.S. revenue: $113 million Percent change from 2018: 10.8% 2019 non-U.S. revenue: $3.6 million Percent from outside U.S.: 3.1% 2019 worldwide revenue: $128 million U.S. employees: 448

NRC Health (formerly National Research Corp.) has helped healthcare organizations illuminate and improve the moments that matter to patients, residents, physicians, nurses and staff for more than 38 years. The company offers performance measurement and improvement services to hospitals, healthcare systems, physicians, health plans, senior care organizations, home health agencies and other healthcare organizations. 

NRC Health solutions help organizations stay at the forefront of healthcare by understanding the totality of healthcare consumer and staff experiences. Primary solutions include: 

• Experience solutions capture personal experiences, while delivering insights to power a new benchmark: n=1. Developing a longitudinal profile of customers’ healthcare wants and needs allows for organizational improvement, increased provider and staff engagement, loyal relationships and personal well-being. 
• The Loyalty Index, composed of seven aspects that combine to provide a 360-degree view of healthcare consumer loyalty—a single, trackable metric to identify emerging trends in consumer behavior and benchmark against peers. 
• Market Insights is a large U.S. consumer database that gives partners access to the opinions of 310,000 healthcare consumers in 300 markets, and access to resources to better understand target audiences and gauge consumer response to communications.
• The Transparency solution calculates star ratings from existing patient, resident and family survey data, and publishes those ratings to organizations’ websites. 
• The Governance Institute supports the efforts of healthcare boards across the nation—to lead stronger organizations and build healthier communities. NRC Health partners with organizations to improve governance efficiency and effective decision-making by providing trusted, independent information, tools and resources to board members, executives and physician leaders. 

17. MaritzCX **

Founded: 1973 2019 U.S. revenue: $118 million Percent change from 2018: — 2019 non-U.S. revenue: $44 million Percent from outside U.S.: 27.2% 2019 worldwide revenue: $162 million U.S. employees: 600

MaritzCX is a software and research company that focuses on customer experience management for big business. The company offers a unique combination of award-winning CX software, industry-leading data and research science, deep vertical market expertise and managed program services. MaritzCX provides a full-service professional CX approach designed to continuously improve the customer experience across an enterprise’s customers, employees, prospects and partners. 

MaritzCX’s research insights include its leading CXStandards competitive benchmarking research that delivers quarterly benchmarks for 55 CX categories across 16 industries. Its CXEvolution study of more than 10,000 practitioners’ feedback informed large enterprises of their CX gaps. 

The company’s focus is to leverage the MaritzCX platform, its industry-leading studies and research services to drive more meaningful experiences between its clients and their customers by adding product and research services and continued thought leadership in the CX market. In addition, MaritzCX has received CMS-certification for HCAHPS surveys, becoming the industry’s first CX platform company to offer an inclusive CX-based patient experience platform.

MaritzCX specializes in solutions for key industries, including automotive, financial services, retail, technology, B2B and more. Its global reach includes more than 900 full-time employees and 800-plus part-time or contract employees in 19 offices around the world. MaritzCX provides solutions to more than 500 clients and 1.6 million users who speak 72 languages in 100 countries. MaritzCX is committed to being its clients’ customer experience research partners.

In March 2020, InMoment acquired MaritzCX.

16. DRG (Decision Resources Group) **

Founded: 1990 2019 U.S. revenue: $140 million Percent change from 2018: 2.2% 2019 non-U.S. revenue: $53 million Percent from outside U.S.: 27.5% 2019 worldwide revenue: $193 million U.S. employees: 399

DRG, the Health Science & Analytics Division of Piramal Enterprises, is a global information and technology services company that provides proprietary data and solutions to the healthcare industry. DRG has brought together best-in-class companies to provide end-to-end solutions to complex challenges in healthcare. DRG reframes these challenges, enabling its customers to see the opportunities. Pharmaceutical, biotechnology, medical technology and managed care companies rely on this analysis and data to make informed decisions critical to their success.

Framing the current status and future trends in target healthcare markets using data, primary research and secondary research is a core competency of DRG. Product offerings include high‐value analytics, syndicated research, proprietary databases, decision support tools and advisory services.

DRG has a number of key specialties, including syndicated research focused on new therapeutic opportunities; portfolio planning, changing industry dynamics and global treatment patterns; insights and data on physician and consumer healthcare e‐marketing; and proprietary databases and analytics covering more than 90% of the U.S. managed care markets. 

15. Wood Mackenzie **

Founded: 1973 2019 U.S. revenue: $150 million Percent change from 2018: 3.4% 2019 non-U.S. revenue: $335 million Percent from outside U.S.: 69.1% 2019 worldwide revenue: $485 million U.S. employees: 337

Wood Mackenzie, a Verisk business, is a leading research and consultancy business for the global energy, chemicals, metals and mining industries. Wood Mackenzie launched in 1923 as a small, relatively unknown, Edinburgh, Scotland-based stockbroker. By the 1970s, it had become one of the top three stockbrokers in the UK, renowned for the quality of its equity research. 

Its success has always been underpinned by the clear and simple principle of providing trusted research and advice that would make a difference to clients. This was true when the first oil report was published by its equity analysts in 1973 and remains just as relevant to it today. So much so that, over the past four decades, Wood Mackenzie has drawn upon its heritage to create a global research and consultancy business that has grown alongside the needs of its clients. 

Having cultivated deep expertise in upstream oil and gas, Wood Mackenzie has carefully broadened its focus to deliver the same level of detailed insight for every interconnected sector of the energy, chemicals, metals and mining industries it now serves around the world. But heritage is more than just history. Its expert analysts and consultants have connected the company to some of the most significant events of our time—creating insight for governments, boards and CEOs who have helped shape the future direction of the world’s natural resources industries and their impact on society. 

14. Material *

Founded: 1973 2019 U.S. revenue: $166.7 million Percent change from 2018: 0.3% 2019 non-U.S. revenue: $57.9 million Percent from outside U.S.: 25.8% 2019 worldwide revenue: $224.6 million U.S. employees: 1,038

In 2019, Material (under the name LRW Group) acquired five companies: Killer Visual Strategies, an award-winning visual communication agency based in Seattle; Greenberg Strategy, a Bay Area research and strategy consultancy with a strong presence in the tech community; Karma Agency, a strategic communications firm based in Philadelphia; Salt Branding, a Bay Area consultancy; and T3, an Austin, Texas-based digital marketing agency. This year, Material is taking steps to unify these companies under one brand, integrating their services and building a collaboration that will provide seamless, end-to-end marketing solutions for clients. This year, LRW Group rebranded as Material, formally integrating 10 companies into one modern, unified offering.

Material is a radical collaboration of the top research and analytics firms seamlessly paired with the most creative and strategic marketing agencies, all with the shared mission of igniting growth for the world’s top B2B and B2C brands, from Fortune 500 companies to disruptive start-ups. Material offers a full range of marketing services—from data analytics and insights, to consulting and strategy development, to customer experience programs and creative executions. Material employs a roster of 1,200 strategists, creators, technologists, designers, researchers and storytellers that work side-by-side with clients to solve modern-day problems, build customer loyalty and make an impact on the world around us.

Founded: 1969 2019 U.S. revenue: $173.7 million Percent change from 2018: 0.5% 2019 non-U.S. revenue: $52.6 million Percent from outside U.S.: 23.2% 2019 worldwide revenue: $226.3 million U.S. employees: 5,311

ICF is a global consulting services provider with more than 7,000 professionals focused on making big things possible for its commercial and government clients in the U.S., Europe and Asia. 

Clients work with ICF on issues that matter profoundly to their success, whether it’s a product or program that matters to the business or a social issue or policy that matters to the world. ICF offers comprehensive survey research services that empower clients to gain valuable and actionable insights on issues that matter. 

For more than 40 years, ICF has demonstrated design, methodological and statistical knowledge through the implementation of large and complex survey research projects. Its clients consist of U.S. federal, state and local agencies, universities, nonprofits and commercial organizations. 

Its survey research services include: 

• Analyzing, reporting and presenting findings.
• Conducting surveys through a variety of data collection methods. 
• Designing samples, data collection protocols and instruments.
• Protecting all processes and data through quality assurance and system security.

ICF recently completed the installation of a state-of-the-art, fully integrated and security-enhanced data collection system, allowing the company to securely and most efficiently collect survey research data across all modes. ICF continues to be dedicated to solving the world’s most complex challenges and tackle problems with ingenuity on issues that matter profoundly to its clients.

12. J.D. Power **

Founded: 1968 2019 U.S. revenue: $217 million Percent change from 2018: 3.3% 2019 non-U.S. revenue: $113 million Percent from outside U.S.: 34.2% 2019 worldwide revenue: $330 million U.S. employees: 744

J.D. Power is a global leader in consumer insights, advisory services and data and analytics. Those capabilities enable J.D. Power to help its clients drive customer satisfaction, growth and profitability. J.D. Power offers market research, forecasting, consulting, training and consumer surveys of product and service quality, customer satisfaction and buyer behavior. The company’s independent industry benchmark studies, innovative data and analytics products, and customized advisory services provide insights and help companies improve quality, engagement and business performance.

Annual syndicated studies are based on survey responses from millions of consumers and business customers worldwide. The firm does not review, judge or test products and services for its syndicated studies. It relies on the opinions and perspectives of consumers who have used the products and services being rated. 

J.D. Power is most often recognized for its work in the automotive industry, where its metrics have become the industry standard for measuring product quality and customer satisfaction. A team of associates worldwide conducts quality and customer satisfaction research across industries including automotive, financial services, insurance, telecommunications, travel, healthcare utilities and consumer electronics. 

11. Forrester Research Services **

Founded: 1983 2019 U.S. revenue: $233.7 million Percent change from 2018: 32.9% 2019 non-U.S. revenue: $65 million Percent from outside U.S.: 21.8% 2019 worldwide revenue: $298.7 million U.S. employees: 525

Forrester Research Services is the research component of Forrester, one of the most influential research and advisory firms in the world. Forrester works with business and technology leaders to develop customer-obsessed strategies that drive growth. Its unique insights are grounded in annual surveys of more than 675,000 consumers and business leaders worldwide, rigorous and objective methodologies, and the shared wisdom of its most innovative clients. 

Forrester’s research offerings consist of a library of cross-linked documents that interconnect its playbooks, reports, data, product rankings, best practices, evaluation tools and research archives. Research access is provided through role-based websites that facilitate client access to research and tools that are most relevant to their professional roles, including community tools that allow interaction between and among clients and analysts.

Forrester’s research and decision tools enable clients to better anticipate and capitalize on the disruptive forces affecting their businesses and organizations, providing insights and frameworks to drive growth in a complex and dynamic market. 

Founded: 1934 2019 U.S. revenue: $320 million Percent change from 2018: 3.2% 2019 non-U.S. revenue: $1,280 million Percent from outside U.S.: 80% 2019 worldwide revenue: $1,600 million U.S. employees: 860

GfK connects data and science. Innovative research solutions provide answers for key business questions around consumers, markets, brands and media—now and in the future. As a research and analytics partner, GfK promises its clients all over the world “Growth from knowledge.” 

The increasing speed of product innovation, the rise of new channels and emerging customer needs are all part of business today. GfK’s clients are businesses around the globe. To make the best possible business decisions every day, they need more than purely descriptive data—they require actionable recommendations based on advanced analytics and powered by leading-edge technology. GfK is in the unique position to leverage proprietary and third-party data to create indispensable predictive market and consumer insights and recommendations.

GfK’s industry focus provides its market researchers with a thorough understanding of business issues and questions specific to their concerns. Industries covered include automotive, consumer goods, fashion and lifestyle, media and entertainment, retail, technology, and travel and hospitality.

9. comScore * **

Founded: 1999 2019 U.S. revenue: $336.1 million Percent change from 2018: -6.5% 2019 non-U.S. revenue: $52.5 million Percent from outside U.S.: 13.5% 2019 worldwide revenue: $388.6 million U.S. employees: 870

ComScore is a global information and analytics company that measures advertising, content and the consumer audiences of each across media platforms. ComScore creates its products using a global data platform that combines information on digital platforms (smartphones, tablets and computers), television and movie screens with demographics and other descriptive information. 

ComScore has developed proprietary data science that enables measurement of person-level and household-level audiences, removing duplicated viewing across devices and over time. This combination of data and methods enables a common standard for buyers and sellers to transact on advertising. This helps companies across the media ecosystem better understand and monetize their audiences and develop marketing plans and products to more efficiently and effectively reach those audiences. ComScore’s ability to unify behavioral and other descriptive data enables it to provide audience ratings, advertising verification and granular consumer segments that describe hundreds of millions of consumers. 

ComScore offers several solutions to help advertisers maximize cross-platform marketing effectiveness—be it measuring brand impact, viewability or ad and audience delivery validation—as well as power cross-platform advertising for better targeting and stronger advertising ROI. ComScore Advanced Audience segments go beyond age and gender to help advertisers better target consumers based on lifestyles, behaviors, demographics and interests. ComScore pioneered this concept in digital, local and national TV. 

8. The NPD Group

Founded: 1966 2019 U.S. revenue: $339.5 million Percent change from 2018: 8.6% 2019 non-U.S. revenue: $104.5 million Percent from outside U.S.: 23.5% 2019 worldwide revenue: $444 million U.S. employees: 1,185

NPD’s global information and advisory services help the world’s leading brands achieve data-driven growth. NPD combines data, industry expertise and prescriptive analytics across more than 20 industries to help its clients measure markets, predict trends and improve performance.

NPD syndicated services include retail tracking, distributor tracking and consumer tracking. NPD offers weekly data, store-level enabled data for looking at geographies or custom store groupings and account-level information for participating retailers. Point-of-sale data is collected from more than 600,000 doors worldwide, plus e-commerce and mobile platforms. Consumer information is collected via online surveys and NPD’s Checkout service, which uses receipt harvesting to track and analyze purchasing and behavior. Prescriptive analytics include market forecasting, new product forecasting, pricing and promotion evaluation and segmentation. 

With deep expertise in more than 20 industries, NPD provides thought leadership to the C-suites of many of the world’s leading brands. Senior industry advisors are available for strategy sessions to guide long-range planning or address specific needs, such as preparing for earnings calls. Topics include industry and category performance, the state of retail and winning strategies of best-in-class companies.

7. Westat **

Founded: 1963 2019 U.S. revenue: $590 million Percent change from 2018: 3.5% 2019 non-U.S. revenue: $7 million Percent from outside U.S.: 1.2% 2019 worldwide revenue: $597 million U.S. employees: 1,900

Westat is a 100% employee-owned research and professional services company. Westat provides extensive survey design and operations capabilities in support of modern data collection from households, institutions, businesses and individuals. Westat applies multiple modes of data collection and survey management to achieve maximum response rates.

The company’s focus areas and capabilities include: 

• Statistical analysis and methodological research in survey design, experiments and testing, data science and analytics, statistical disclosure control and qualitative research.
• Program, process and outcome evaluation using diverse methodologies from design to implementation to guide each program to success.
• Health research, including behavioral and mental health, clinical studies and clinical trials, public and international health, healthcare delivery, patient safety and health communications campaigns.
• Social policy research and technical assistance for implementing innovative evaluation, quality improvement and service delivery systems.
• Education programs for supporting teachers, conducting evaluations and providing technical assistance.
• Transportation studies of travel behaviors, safety and human factors using advanced technologies such as instrumented vehicles and simulators, field observational studies, and online and mobile device-based surveys.

To support its research projects, Westat designs tailor-made approaches for clients as well as invests in many general and specialized IT technologies and products. Westat also provides licensing, training and support for Blaise, a major data collection software system produced by Statistics Netherlands and used internationally. 

Founded: 1975 2019 U.S. revenue: $682 million Percent change from 2018: 16.2% 2019 non-U.S. revenue: $1,685 million Percent from outside U.S.: 71.2% 2019 worldwide revenue: $2,367 million U.S. employees: 2,025

Ipsos, through its subsidiaries, engages in collecting, processing and delivering survey data for brands, companies and institutions primarily in Europe, the Middle East, Africa, the Americas and Asia Pacific. It explores market potential and market trends, tests products and advertising, helps clients build long-term relationships with customers, studies audiences and their perceptions of various media and measures public opinion trends. Ipsos offers advertising research services, including advertising tracking and brand equity evaluation services that help advertisers in the development, evaluation and improvement of their advertising efforts.

It also provides marketing research services that help clients to identify business opportunities and innovation platforms, develop strategies at point of sale, generate insights and ideas, develop and optimize their mix, and model and forecast sales volumes, as well as offers custom innovative products and solutions to address stakeholder experience and brand-building business goals.

In this unique year, Ipsos has remained strong and reaffirmed its ambition and sense of purpose to deliver reliable information for a true understanding of society, markets and people. Ipsos activates this vision for more than 5,000 customers through its presence in 90 markets both globally and locally. Ipsos covers the whole information production and analysis chain, from the collection of raw data to the activation of the insights. It has a solid tradition of innovation expressed by new methodological developments and continuously renewed product range.

5. Information Resources, Inc. (IRI) **

Founded: 1979 2019 U.S. revenue: $815 million Percent change from 2018: 1.9% 2019 non-U.S. revenue: $510 million Percent from outside U.S.: 38.5% 2019 worldwide revenue: $1,325 million U.S. employees: 3,639

IRI is a leading provider of big data, predictive analytics and forward-looking insights that help consumer packaged goods, over-the-counter healthcare organizations, retailers, financial services and media companies grow their businesses. A confluence of major external events—a change in consumer buying habits, big data coming into its own, advanced analytics and personalized consumer activation—is leading to a seismic shift in drivers of success in all industries. With the largest repository of purchase, media, social, causal and loyalty data, all integrated on an on-demand, cloud-based technology platform, IRI is empowering the personalization revolution, helping to guide its more than 5,000 clients around the world in their quest to remain relentlessly relevant, capture market share, connect with consumers, collaborate with key constituents and deliver market-leading growth.

In 2019, IRI announced the integration of artificial intelligence and machine learning into its leading suite of analytics solutions, retained 100% of its major CPG clients and welcomed new strategic partnerships with top retailers in the U.S. IRI added several innovators to its leadership team while continuing to invest in its employees by providing ongoing training. 

4. Kantar **

Founded: 1993 2019 U.S. revenue: $950 million Percent change from 2018: 2.7% 2019 non-U.S. revenue: $2,900 million Percent from outside U.S.: 75.3% 2019 worldwide revenue: $3,850 million U.S. employees: 3,585

Kantar is one of the world’s largest data, insights and consulting companies, bringing together some of the world’s leading research, data and insights expertise. Kantar’s offer covers the breadth of techniques and technologies, from purchase and media data to predicting long-term trends; from neuroscience to exit polls; from large-scale quantitative studies to qualitative research, incorporating ethnography and semiotics. 

In April 2019, all services and offerings of the various Kantar companies were combined under the Kantar brand name. This operational change enables Kantar to build platforms and offers on a global scale and to remove barriers to collaboration and co-creation within the organization to better meet clients’ needs. 

As part of this branding strategy, Kantar launched several initiatives:

• Kantar Marketplace, a global on-demand research and insights store.
• Kantar’s new Brand Guidance System that intelligently integrates validated survey measures with social, search, sales media and behavioral data to provide actionable insights to optimize brand or campaign performance.
• Integration of big data, artificial intelligence and analytical capabilities from across the company into one resource that unlocks deeper insights to fuel growth.

3. Gartner Research **

Founded: 1972 2019 U.S. revenue: $1,800 million Percent change from 2018: 4.7% 2019 non-U.S. revenue: $1,474.5 million Percent from outside U.S.: 45% 2019 worldwide revenue: $3,274.5 million U.S. employees: 4,500

Gartner Research delivers independent, objective advice to leaders across an enterprise through subscription services that include on-demand access to published research content, data and benchmarks, and direct access to a network of approximately 2,300 research experts located around the globe. Gartner Research is the fundamental building block for all Gartner products and services. It combines its proprietary research methodologies with extensive industry and academic relationships to create Gartner products and services that address each role across an enterprise. Gartner’s research agenda is defined by clients’ needs, focusing on the critical issues, opportunities and challenges they face every day. Its proprietary research content, presented in the form of reports, briefings, updates and related tools, is delivered directly to the client’s desktop via its website or product-specific portals.

Within the research segment, Global Technology Sales sells products and services to users and providers of technology, while Global Business Sales sells products and services to all other functional leaders, such as supply chain, marketing, human resources, finance, legal and sales. 

2. IQVIA * **

Founded: 2016 2019 U.S. revenue: $2,220 million Percent change from 2018: 8.6% 2019 non-U.S. revenue: $2,166 million Percent from outside U.S.: 49.4% 2019 worldwide revenue: $4,386 million U.S. employees: 6,000

IQVIA is a global provider of information, innovative technology solutions and contract research services focused on helping healthcare clients find better solutions for patients. Formed through the 2016 merger of Quintiles and IMS Health, IQVIA applies human data science—leveraging the analytic rigor and clarity of data science to the ever-expanding scope of human science—to enable companies to reimagine and develop new approaches to clinical development and commercialization, speed innovation and accelerate improvements in healthcare outcomes. 

IQVIA has three operating segments: Technology & Analytics Solutions, Research & Development Solutions and Contract Sales & Medical Solutions. Powered by the IQVIA CORE, IQVIA delivers unique and actionable insights at the intersection of large-scale analytics, transformative technology and extensive domain expertise, as well as execution capabilities to help biotech, medical device and pharmaceutical companies, medical researchers, government agencies, payers and other healthcare stakeholders tap into a deeper understanding of diseases, human behaviors and scientific advances, in an effort to advance their path toward cures.

IQVIA has one of the largest and most comprehensive collections of healthcare information in the world, which includes more than 800 million comprehensive, longitudinal, non-identified patient records spanning sales, prescription and promotional data, medical claims, electronic medical records, genomics and social media. Its scaled and growing information set contains more than 35 petabytes of proprietary data sourced from more than 150,000 data suppliers and covering more than 1 million data feeds globally. Based on this data, IQVIA delivers information and insights on more than 85% of the world’s pharmaceuticals, helping its clients run their organizations more efficiently and make better decisions to improve their clinical, commercial and financial performance. 

1. Nielsen **

Founded: 1923 2019 U.S. revenue: $3,875 million Percent change from 2018: 1.6% 2019 non-U.S. revenue: $2,623 million Percent from outside U.S.: 40.4% 2019 worldwide revenue: $6,498 million U.S. employees: 10,300

Nielsen is a global measurement and data analytics company that provides a complete and trusted view of consumers and markets worldwide. Nielsen is divided into two business units: Nielsen Global Media and Nielsen Global Connect. 

Nielsen Global Media provides media and advertising clients with unbiased and reliable metrics that create the shared understanding of the industry required for markets to function, enabling its clients to grow and succeed across the $600 billion global advertising market. Nielsen Global Media helps clients define exactly who they want to reach and optimize the outcomes they can achieve. The company’s cross-platform measurement strategy brings together the best of TV and digital measurement to ensure a more functional marketplace for the industry.

Nielsen Global Connect provides consumer packaged goods manufacturers and retailers with accurate, actionable information and a complete picture of the complex and changing marketplace that brands need to innovate and grow their businesses. Nielsen Global Connect provides data and builds tools that use predictive models to turn observations in the marketplace into business decisions and winning solutions. The business’ data and insights, combined with its open, cloud-native measurement and analytics platform that democratizes the power of data, continue to provide an essential foundation that makes markets possible in the rapidly evolving world of commerce. With Nielsen Global Connect’s set of guiding truths, businesses have the tools to create new opportunities.

* ‘% change’ calculation reflects adjustment of previously reported 2018 U.S. research revenue due to acquisition or divestiture activity or other business change during 2019.

** Some or all figures are not made available by this company so instead are based on research and estimation by the report author.

Diane Bowers is a consultant to research and data analytics businesses and industry associations in the U.S. and internationally. She previously served as the president of CASRO, board chair of the Global Research Business Network, a board member of the Americas Research Industry Alliance and a board member of The Roper Center for Public Opinion Research at Cornell University. She is also a past president of the Market Research Council and the Research Industry Coalition, and a long-time member of American Association for Public Opinion Research, AMA and ESOMAR.

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ConneXion Research

A leading U.S. Market Research Agency.

Leading the Charge in Connecting Consumers with Brands through Market Research. Unlock the potential of your brand with in-depth market insights and actionable strategies.

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At Connexion Research, we are more than just one of the top market research agencies in the United States, we are your partners in understanding and navigating the market landscape. With our roots deeply embedded in customized research, we ensure that the data collected is not only abundant but also relevant and actionable for your business.

Our Services

Our full-service market research agency offers a comprehensive range of services, spanning both qualitative research and quantitative research. From engaging focus groups to thoughtful online surveys, we harness a variety of methods to provide you with the best insights. Our commitment to full service means we’re with you every step of the way, from initial data collection to final analysis.

Qualitative Research Services

Dive deep into the minds of your target audience. Our top services include:

Focus Group Studies

Whether online or in-person, this methodology is still a valuable way to conduct exploratory research, concept testing, test new strategies and brand messaging, and overall obtain rich insights from a diverse group of your target audience.

In-Depth Interviews and Shop-Alongs

Deep dive into individual conversations via in-depth interviews, in-home ethnographies and shop-alongs, among other individual methodologies, to gain a detailed understanding of consumers’ mindsets.

Qualitative Reporting

Our team of report writers ensures that the learnings from the research study are captured in a way that are easy to understand and actionable. We normally include transcripts, imagery and actual quotes from participants in our reports.

Bilingual and Ethnic Moderators

We have on staff Hispanic (including an Afro-Latina), Black American, and Asian (Vietnamese and Chinese) moderators. The connection and understanding between an ethnically representative moderator and the respective audience can extract cultural and language discernments that would otherwise be missed.

Quantitative Market Research

Benefit from our approaches to reach large audiences and still obtain valuable insights.

Online Surveys

With the use of well vetted panels and even more so with community databases we can reach audiences willing to answer questions thoroughly and honestly.

In-Store Intercepts

COVID-19 has not totally killed this methodology! There are still opportunities to conduct intercepts in stores (where a permit has been obtained) and obtain the shopping experience firsthand from a sizeable number of customers.

Quantitative Reporting

In addition to a detailed analysis, we make sure to include all relevant crosstabs and highlight any statistically significant differences between segments or markets.

Online Boards

With community online boards you can combine both worlds of qualitative and quantitative research. Interact with participants, request video responses while also asking poll questions, for example.

Custom Solutions

Every business is unique. We offer:

Customer Segmentation

Your customers are not all the same. Finding the overlapping similarities and the unique differences between customer segments can make a real difference in your marketing and advertising strategies.

Diversity and Inclusion

DEI is here to stay; it is not a trend but a must for companies who truly want to connect with the growing diverse consumer and employee. We help you develop both programs to use internally and conduct research to reach your diverse consumer.

Cultural Immersion

We design custom research projects that combine cultural activities in one or more markets. Clients can immerse themselves in the culture, obtaining a more in-depth education and understanding of the culture which can inspire creative ideas and genuine strategies.

Latin American, European and US Research

Whether you are looking to take your product or service to Latin America, Europe or bring it from Latin America, Europe to the United States, we are here to conduct the research it takes to introduce or grow your brand in these markets.

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Choosing Connexion Research means partnering with a market research agency that values excellence and innovation. Our consulting services are backed by years of experience, ensuring that you’re always ahead of the curve. Whether it’s for product development, enhancing customer experience, or understanding market dynamics, we’re here to guide and assist.

Kelton Global is a consumer insights and strategy consulting firm. We use quantitative and qualitative research to create customer segmentations, drive innovation, deliver brand strategy and compelling communications.

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We help Dollar Shave Club keep a pulse on brand health, make multimillion-dollar advertising decisions and uncover opportunities for global expansion.

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We teamed up with Microsoft to establish a compelling narrative for a global product launch.

Brand Positioning Strategy and Customer Segmentation Strategy for Target

An updated brand positioning strategy and customer segmentation strategy to re-establish Target as the leader of chic, affordable style.

What We Do: Strategy Consulting

As a strategic partner, we work with the world’s best loved brands and disruptive startups to solve business challenges, strategy and growth. From competitive landscape analysis to innovation consulting or brand strategy, we unlock breakthrough insights about your brand, customer, and category.

How to Create a Strong Brand Identity

Communication Strategy

Our communications experts craft PR Surveys and omnibus research to position brands as thought leaders and experts in their categories.

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We help teams work together to imagine, build, and optimize experiences that matter.

How We Do It: Consumer Insights

The market research tools we use to solve your business challenge. Consumer insights are at the heart of everything we do. With each project, we tap into just the right mix of research methodologies to turn challenges into opportunities and ideas into reality. From research surveys to ethnographies, customer segmentation to semiotics, we offer a full suite of services.

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Uncover deeper motivations and gain a holistic understanding of your customer.

How Quantitative & Qualitative Research Can Improve Your CX

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Prioritize your customer base and transform how you do business with a clearly defined, actionable segmentation strategy.

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Improve customer experience at every touchpoint with an accurate snapshot of all the ways shoppers interact with your brand.

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We’re passionate about understanding culture, and its impact on human beings.

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Customer segmentation strategy: build market segmentations with real business impact, brand tracking: how to track brand awareness with convergent tracking, learning agenda template: create next year's insights roadmap with this free workbook.

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What Is a Market Research Agency and Do You Need One?

When it comes to conducting market research, you may have come upon the term market research agency. 

Nowadays, there are agencies for virtually all industries, so it is unsurprising that they exist in the research space. As such, using this kind of agency is one of the many available market research techniques .

The market research industry has more than doubled in revenue since 2008 , exceeding $76.4 billion in 2022. 

US market research companies have been dominating this space , as they generated over $47 billion dollars in revenue. This means that market research companies in the US yield more than half of the total revenue of the market research industry globally. 

But what exactly is this kind of agency in the realm of market research? And how do you know if you may need to utilize its services?

Perhaps, you may need its services, but can make better use of a different method to conduct research on your consumers.  

This article expounds on the premise of the market research agency, and its four main types, and compares it with another major method of conducting research to help you determine if you need it.

Defining a Market Research Agency 

This is a kind of agency that offers various market research services to its clients. It is made up of a core group of researchers and administrators . 

This kind of agency can conduct either quantitative market research and qualitative market research . It may also offer both kinds of research.

These agencies will approach market research in their own manner . Thus, they may offer a specific service, or various services. As such, market research agencies may provide the following services:

• A series of interviews
• Consultancy services
• Focus groups
• A survey campaign 

(See the below section to better understand the four main types of these agencies).

A market research agency can exist in the form of a single company, a division of a company, or even an individual who specializes in carrying out market research campaigns. 

Such an agency can take different approaches to research, such as a full-service process, fieldwork or only data analysis. 

It typically works by gathering and analyzing information about your customers, competitors, vendors and distributors and other people and forces in your industry. 

Most of these firms provide services that are commissioned by companies for particular purposes. Many also c ollect data beforehand and then attempt to sell it to interested parties . Because of this, these firms are part of syndicated research . 

The Four Main Types of Market Research Agencies 

There are four main types of market research firms. They differ based on the services they focus on and offer to their clients. Understanding these four major forms will allow you to decide whether you need this form of research, along with what specific services are most important for your research endeavors. 

Field Service Agency

This kind of agency conducts research with your target market . Focused on data collection, it engages customers at the ground level to gain insights based on a specific question. The methodology it uses involves surveys, interviews, focus groups, observation, and other data collection methods. 

The “field” in this agency refers to the act of engaging respondents itself and collecting data.  

A field service agency doesn’t design research campaigns or analyze the findings of the research. Their area of focus is specifically on gathering and documenting data.

Also referred to as a fieldwork firm, this agency is typically commissioned by other market researchers that have already begun a research study and use the firm to get data to back up their research. 

The field service agency sends the data to the researchers, so that they can then apply it to their studies. 

Intercept and Mystery Shopper Agencies

These agencies are specialized field service firms that collect data via real-life interactions with customers. This involves face-to-face interaction with respondents for intercepts along with disguising participants as shoppers who observe customers through mystery shopping.

Mystery shopper firms collect and measure mock customer experience by having participants working as if they were actually paying customers in a transactional environment.

In this way, the firm researches how typical customers of a business experience its brand. The mystery shoppers collect valuable data that can help businesses alter their services and frontline interactions to meet consumer preferences and needs. 

This type of market research is useful for brands that seek to observe in-the-moment reactions and engagement of their customers. This is also useful if you’d like to see if the location of business dealings affects the customer experience. 

This type of firm may also rely on online intercept tools with mobile availability given the presence of market research tools in the digital world.

Research Report Purveyor

This type of agency aggregates and assembles market research on particular industries, demographics, psychographics and market trends. This tends to include conducting secondary research, or buying data from the other types of agencies aforementioned. 

The purveyors put together reports for businesses interested in the data they gathered. A syndicated research approach, the reports from the original study were self-funded using indications that the information will be of interest to different buyers in an industry. 

This type of agency is best suited for businesses or other research firms that need broader market data and don’t have the time or resources to invest in custom research. 

Full-Service Agency

As its name suggests, this type of agency supplies end-to-end, customized market research services . These services can include the following: 

• Identify the research problem to be solved.
• Determine a viable research design.
• These typically involve both online and offline activity such as respondent sampling, survey data collection, various analyses, such as a customer behavior analysis and reporting.
• Implement the insights that were garnered.
• Prepare reports of the findings. 

A full-service research firm is often used as a consultant, given that it may also implement the collected data due to the demand for actionable outcomes. In this way, the research is simply a means to other business-related activities they provide. 

DIY Survey Research: A Market Research Agency Alternative

When it comes to market research agencies, most businesses and researchers typically use one type of agency or approach, rather than two or more, as this can be expensive and not worth the hassle. 

However, some also choose to pair a market research firm with the DIY survey approach. That’s because surveys are invaluable tools of customer insights . Moreover, they can be used to research virtually any audience. That’s why some research firms conduct them.

However, conducting DIY market research is more ideal than relying on a third party to conduct the survey research for you. While surveys offer colossal support, they are only as useful as you make them. 

That’s because when you rely on other companies to run your survey campaign , they wield full control over the direction of the survey campaign , including its specific questions and target audience. 

It is therefore far more optimal to conduct market research yourself with a DIY survey platform. Such a platform would grant you full control over every aspect of your market research campaign. You can customize it to your liking in various ways, including:

• The survey target audience
• The targeting criteria
• The screener questions
• Adding multiple audiences 
• The questionnaire
• All of the question types
• The wording of the questions
• The order and logic paths of the questions
• The thank you note and introduction
• The dashboard
• This includes the survey results dashboard , which you can filter
• You can choose your own imports and visualizations 

We recommend using survey research to accompany any market research agency you use to conduct your research campaigns. Specifically, we recommend using a multi-functional survey platform, one that not only creates and deploys surveys, but enables you to carry out various market research efforts , such as conducting a conjoint analysis , pricing research, A/B testing and more.  

With such a survey platform, you will get a holistic market research approach , as it allows you to deploy a multitude of survey types, research different business matters and even perform other market research practices. 

Because of this, a strong survey platform allows you to replace or entirely forgo using a market research agency . After all, c onducting your own surveys is cheaper, faster and more relevant to your particular research needs. 

Getting Market Research Right

As per the verdict of this article, it is useful to rely on both market research firms, along with a DIY survey platform . 

You can even abandon using a research agency entirely, as survey research grants you all the relevant information for your survey campaign in a timely manner. 

However, the efficacy of your survey campaign is highly dependent on the platform you use. You wouldn’t want to gain slow or subpar data.

You should therefore select your market research platform carefully. A strong market research company will allow you to fulfill all of your online market research activities. This includes all the activities mentioned in this article and beyond.

The Pollfish online survey platform allows you to create a thorough survey data collection, one you can customize to your liking, view however you choose and organize to the max.

We offer an advanced method to distribute your survey to millions of random users online via the organic sampling method. 

Random Device Engagement (RDE) is a kind of polling that relies on advertising networks and other digital portals on devices, to engage random people where they are, voluntarily.

This way, they won’t feel pressured to answer in a particular way, as survey panelists would, as they are completely anonymous and randomized. 

Researchers can reap a wide breadth of information on their respondents and access a wide pool of insights in their survey results dashboard .

We also offer the advanced skip logic feature, which routes respondents to relevant follow-up questions based on their previous answers.  

In addition, you can send your survey to specific respondents and on specific digital spaces, by simply using the Distribution link feature . This allows you to post your survey anywhere you wish, along with emailing it to those you want to research. 

With such a multi-functional platform, you’ll be able to conduct any market research campaign and gain high-quality data which you can use to take action.

Do you want to distribute your survey? Pollfish offers you access to millions of targeted consumers to get survey responses from $0.95 per complete. Launch your survey today.

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Top 17 market research companies in the United States (US) 

5. pollfish, 6. ascendant consulting firm, 8. ready to launch research, 9. antedote, 10. b2b international, 13. nielsen, 15.  forrester research services, 16. momentive, 17. veridata insights.

Your company can’t navigate the constantly changing marketplace without understanding business landscapes, consumer needs, or buying habits. Market analysis is key to how you find and capitalize on market trends before your competitors do. You can start by outlining research goals and needs. But let’s be real, making data-driven decisions is a whole lot easier with top market research firms by your side. 

The right market research agencies, platforms and companies do more than just surveys to offer actionable insights so you can make smarter decisions for business growth. They make consumer research easy with strategic zero-party data collection, comprehensive data analysis, and intelligent insights. 

If you’re tired of searching through market research companies in the United States, this article leads you straight to the best ones out there.

Here’s a quick rundown of the top US market research companies:

Looking to dive deep into the minds of your target audience? Sign up for a demo to see how Attest makes it effortless to gain consumer insights from 125 million consumers across the globe. 

Attest is one of the top market research companies in the US. This consumer research platform lets you collect data from 125 million diverse respondents in 59 countries. You can use Attest to do market research for branding , consumer profiling, market analysis, and much more! 

Every Attest customer has access to expert research advice from their in-house Customer Research Team. Whether you’re new to research and need some guidance, or a research pro looking for a second pair of eyes on your market research project, Attest’s Customer Research Team is here for you.

Besides speedy surveys and quick responses, this platform features an intuitive results dashboard that turns data into mesmerizing stories. You can also send surveys on a recurring basis to spot changes in responses or compare data from two groups. Plus, expert advice is only a click away when you aren’t sure about choosing market research tools or reaching market research goals.

Attest has been really instrumental in driving home the reality of the consumer need, and surfacing that it is much harder to get a younger demographic to engage with pensions. Georgie Burks , Head of Brand Marketing, Penfold

Trustpilot relied on the Attest market analysis solution to research consumer attitudes among marketers and engage them in eight key markets. Here’s what they think about the value Attest brings.

We were thinking about how businesses could look within their reviews and understand what was important to their consumers, but we didn’t actually know what the most important things consumers cared about were. So we decided the best way to find out was just to ask consumers themselves. Gillian Harris , Global Marketing Program Manager, Trustpilot

Location: London

Founded: 2015

Pricing: Pricing on request

Best for: 

• Market analysis: unlocks new market opportunities
• Brand tracking: measures brand health and performance
• Creative testing: validates the creative impact of ad campaigns
• Consumer profiling: dives deep into existing and future customers
• New product development: tests product ideas or marketing messages with your target market

Get reliable consumer insights fast with Attest

With Attest you get high-speed insights, so you can make informed decisions when they matter. And you get designated research advice from the experts in the Customer Research Team—they’re with you at every step of your research journey!

Bixa is a market research studio specializing in mobile youth research and custom UX research services. Their qualitative and qualitative research offerings are best for those trying to validate new markets, gather product feedback, or understand the target audience better. 

They make marketing research a breeze by completing the entire cycle of participant recruitment to report delivery in three to four weeks. Besides conducting customer surveys, user testing, and mobile ethnography, Bixa also offers market research consulting for companies looking to jumpstart their product and marketing research.

Location: Alexandria, Virginia

Founded: 2012

Pricing: Available on request

• In-depth interviews
• Product research
• Hyper-profitable targeting
• Customer surveys
• Usability testing
• Website and app review
• Team coaching

Suzy is a leading qualitative market research software with iterative research capabilities. Its end-to-end consumer insights platform offers qualitative insights into complex research questions. The best part is that you can get real-time data from Suzy’s proprietary audience of one million consumers. On the other hand, Attest offers a larger audience in more countries, making it ideal for those with market research campaigns spanning the globe. In addition, Attest provides designated advice from experienced researchers for all customers.

Suzy offers qualitative research solutions such as product development, advertising, shopper and behavioral insights, and tracking and measurement. Industries ranging from finance to media use Suzy to improve business performance through qualitative studies.

Location: New York

Founded: 2017

• Concept testing
• Competitive analysis
• Consumer profiling
• Positioning strategy
• Shopper and category insights
• Tracking research services
• UX design research

Remesh is one of the top market research firms in New York City. They offer artificial intelligence-driven research solutions to companies looking to streamline qualitative and quantitative insight discovery. This marketing research firm makes it easy for companies or governments to speak to thousands of customers or citizens at the same time. Then it analyzes interactions and opinions to offer key insights. 

Market researchers use Remesh to get actionable feedback on product ideas, messaging, and packaging from online focus groups. You can also use their online surveys to improve employee listening and boost corporate reputation. 

Founded: 2013

• Packaging testing
• Civic engagement
• Consumer insights
• Collective intelligence
• Employee engagement
• Shelf placement testing
• Product issue identification
• Employee experience and engagement

Pollfish is a modern survey research platform that uses artificial intelligence to help you create surveys in seconds. This DIY market research company helps you gain real-time insights from over 250 million consumers worldwide. The platform also comes loaded with cutting-edge technology capabilities for dynamic sampling and random device engagement.

Attest is a great alternative to Pollfish for conducting primary market research. Attest’s platform detects bad-quality responses that contain non-relevant, incomplete, and conflicting answers. Additionally, Attest is much easier to use and provides advice from experienced researchers.

Pricing: Starts at $95

• Brand awareness
• Brand perceptions
• Advertising testing
• Logo testing
• Brand diagnostics
• Product concept testing

Ascendant Consulting Firm is one of the best in the marketing research industry. They specialize in competitive intelligence, consumer insights, and market feasibility services. With 95+ years of collective experience in market research analysis, they help you make data-driven business decisions for business expansion, market entry, and assessments. 

The team at Ascendant is also adept at advanced quantitative analytics suitable for financial and strategic marketing analyses. Other key capabilities include full service market research, survey design, and secondary data research. 

Location: Miami

Founded: 2010

• White label research
• Product market research
• Market opportunity evaluation
• Survey reporting and analysis
• Employee experience and satisfaction research
• Consumer attitude, usage, and trends research

Isurus offers bespoke market research services to B2B and technology companies. This market research company leverages multiple statistical analysis tools to help you gain a 360° understanding of markets and decision-makers. Moreover, they also make it effortless for you to evaluate competitors for competitive advantage or validate market opportunities. 

Business software, manufacturing, and financial services companies rely on Isurus to keep a pulse on what customers want and find the right pricing strategies. The team at Isurus can also help you with brand tracking and creative performance testing. They specialize in quantitative, qualitative, international, and secondary research.

Location: Burlington

Founded: 2000

• Persona analysis
• Competitor profiling 
• Pricing strategy research
• Brand perception research
• Market segmentation research
• Customer satisfaction analysis
• Market assessment and planning
• Brand audit, tracking, and management

Ready to Launch Research is a California-based market research agency that serves a wide variety of industries with qualitative, quantitative, and digital research strategies. Whether you want to quantify consumer behavior or get qualitative consumer journey insights, they have the expertise to handle all your needs.

They leverage the following research methods to get you the insights you need.

• Creative testing
• Online discussions
• Home use test (HUT)
• Focus group moderation

Ready to Launch Research serves many dynamic industries ranging from pet to education to consumer electronics. Once you reach out to them with research requirements, they’ll get in touch to know more details and design the research process.  

Location: Los Angeles

Founded: 2014

• Ethnography
• Focus group discussions
• Advertising research
• Online communities research services

Antedote is an innovation consultancy that delivers strategic market research insights by combining data science, in-depth research, and next-generation digital tools. What makes them different is their ability to use different qualitative and quantitative research tools instead of relying on a one-size-fits-all approach. 

The team at Antedote helps you uncover insights in various areas such as user research, cultural research, and scenario planning. You can also partner with them for creating innovation roadmaps or concept development and visualization. Antedote’s plug-and-play approach means you have an agile and collaborative team that makes problem-solving easy with guidelines and blueprints. 

Location: San Francisco

• Brand positioning
• Concept crafting
• Demand space segmentation
• Internal engagement programs
• Price and proposition optimization
• Product and portfolio development
• Workshop design and facilitation

B2B International by Merkle is one the largest market research agencies in London , with several locations in the United States. This market research company serves B2B companies looking to gather business insights and intelligence. They can help you with customer loyalty testing, pricing effectiveness, and market size analysis. 

B2B International also specializes in delivering research services for go-to-market strategy, customer journey mapping, and voice-of-customer surveys. Their experience of working across different industries ranging from chemicals to media to logistics makes them uniquely qualified for B2B market research. 

Location: London (with offices in Boston, Chicago and New York)

Founded: 1998

• Market sizing research
• Customer journey research
• Thought leadership research
• Product and proposition research
• Customer research and segmentation

Ipsos is one of the top market research companies trusted by top brands and companies across the Americas, Africa, the Middle East and Europe. Besides market strategy and innovation services, Ipsos also offers marketing management analytics, brand health tracking, and advisory services. 

With tailored market research solutions for every need, Ipsos helps you optimize brand positioning, discover shopper journeys, and understand consumers. The team can also help you with product testing, package research, and creative idea assessment. Other services include brand health tracking, employee engagement research, and channel performance optimization. 

Location: Paris (with locations in New York)

Founded: 1975

• Mystery shopping
• Brand health research
• User experience study
• Innovation and forecasting
• Social intelligence analysis 
• Creative development and assessment

Dynata is a first-party data platform that helps you gather and analyze business intelligence for efficient decision-making. Their platform streamlines the entire research workflow so you can focus more on insights. Dynata lets you ask questions to their proprietary 67 million consumers and visualize those responses effortlessly. 

The Dynata insights platform lets you build surveys for concept testing, creative testing, and ad-hoc market research. Other research services include market segmentation, brand health monitoring, campaign measurement, and voice of the customer surveys. With real-time dashboards and research reports, Dynata makes it easy for you to gain useful data insights. 

Location: Plano, Texas

Founded: 1940

• Survey authoring
• Digital ethnography
• Online research panel
• Online qualitative research
• Data analytics and reporting
• Brand performance tracking

Nielsen is a global data, analytics, and audience measurement company that offers bespoke research solutions to help you discover audience intelligence across channels and platforms. This market research company divides its services into four core categories:

• Media planning
• Content metadata
• Marketing optimization
• Audience measurement

Audience measurement is all about using quantitative and qualitative research to discover shifting habits of audiences. Media planning, on the other hand, offers a comprehensive understanding of competitive intelligence, audience segmentation, and scenario planning. Marketing optimization research services help you analyze and boost campaign performance. Finally, content metadata improves customer experience with easy audio and video content discovery.

Founded: 1923

• Scenario planning
• Competitive intelligence
• Audience segmentation
• Cross-platform audience measurement
• Marketing campaign performance analysis

Westat is a 100% employee-owned market research company that delivers superior quantitative and qualitative research services in transportation, health, social policy, and education. They specialize in survey research, statistical sciences, and providing technical assistance. 

Westat’s expertise in integrated data collection strategies helps them create focus groups, run web surveys, and create questionnaires for finding the right data. Plus, they use a research-driven communications framework to engage audiences effortlessly. They also use machine learning and artificial intelligence-assisted interviewing systems to solve your research challenges. 

Location: Rockville

Founded: 1963

• Custom research
• Clinical trials
• Survey and analytical needs
• Biomedical science research
• Behavioral health and health policy research

Forrester Research Services is the market research wing of the global research and advisory firm Forrester. Their customer-obsessed approach helps companies turn their strategic research needs into reality. They currently offer market research services to companies in technology, sales, B2B marketing, product, B2C marketing, customer experience, and digital business space. 

Forrester offers research services in the following domains:

• Sales operations optimization
• Marketing strategy formulation
• Competitive market intelligence
• Product lifecycle process research
• Corporate communications strategy
• Integrated campaign strategy planning
• Business change management strategy
• Customer insights collection and analysis
• Customer acquisition and retention research
• Route-to-market configuration and optimization
• Account-based marketing and demand generation research 

Location: Cambridge

Founded: 1983

• Public sector research
• Sales and product management 
• Customer experience analysis
• Digital business transformation
• B2B and B2C marketing research

Momentive is an artificial intelligence-powered market research platform that helps you gather on-demand customer and market feedback for actionable insights. This market research company is known for its agile experience management solution that lets you better understand markets, competitors, or even internal teams.

Their purpose-built market insights solutions offer you actionable insights from consumer panels. You can also decode buyer attitudes, understand consumer segments, and monitor buyer preferences. Mometive’s AI solutions also make it easy for you to conduct customer experience research, track product experience, and transform employee engagement. 

Location: San Mateo

Founded: 1999

• Market sizing
• Idea screening
• Industry tracking
• Shopper insights
• Customer effort score
• Mobile app experience 
• Customer segmentation
• Post-purchase experience
• Product and price optimization
• Custom market research services
• Employee engagement and retention

Veridata Insights is another top-rated market research company with recruitment capabilities to serve 100+ countries. Whether you want to analyze complex data with quantitative methodologies or need qualitative insights, they can help you with it all. 

The team at Veridata Insights strives to deliver stress-free, budget-friendly, and timely research services that keep you ahead of the competition. Apart from their proprietary technology and global reach, they’re known for data quality and panel strength. They can also help you gather business intelligence with data processing and easy-to-understand dashboards. 

Location: Dallas

Founded: 2019

• Consumer research
• Online data collection
• Survey programming
• B2B audience research
• Dashboards and analytics

Break into your US target market with Attest

Choosing the right agency isn’t easy, especially with so many players in the market research industry. Businesses often struggle with finding one that delivers accurate and valuable insights while simplifying their findings. Plus, the biggest challenge is targeting the right audience that matters to your business. 

Attest solves all these problems by letting you handpick the target audience you want to reach. You can use filters and quotas to filter the most appropriate audience from 125 million people in 59 countries. Moreover, the platform empowers you to run surveys that bring in results in days instead of weeks. With hybrid research and a three-layer data quality check, you’ll never have any nonsense answers. And you also get to interact with the data, thanks to the interactive dashboard. 

Ready to transform your business with easy-to-access consumer insights? Sign up for a dem o to see how Attest can be your ally in conducting market research effortlessly.

Make decisions based on reliable consumer insighs

Insights with Attest are triple-checked for data quality, so you know that you’re making smart decisions based on data you can trust.

Nikos Nikolaidis

Senior Customer Research Manager 

Nikos joined Attest in 2019, with a strong background in psychology and market research. As part of Customer Research Team, Nikos focuses on helping brands uncover insights to achieve their objectives and open new opportunities for growth.

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Reliable market research agency - Thinkscape Research

Exploratory study, insight mining, in-depth interviews, product testing, digital media testing, shopper studies.

Thinkscape Research is a full service research agency driven to create changes and develop society by working with consumers and business partners.

We look for patterns, contrasts & insight. In our everyday world, people and our environment move in certain patterns. For every action, we know that there is a reaction. And behind every choice, there is a story.

Market research is a systematic way to obtain knowledge from people. This knowledge is comprised of your feedback, opinions and feelings about the products that we use and services we avail.

By knowing what you like and do not like, we are able to find out how products and services can be further improved, and thereby, improving our quality of life.

Market research can be the bridge between consumers and creators of products and services.

Market research obtains information to find answers to business problems of creators and manufacturers.

Market research also listens to the people to find out what their needs are and what they want in the future.

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Trusted market research and industry insights

For your toughest business questions., media mentions, the boston globe: snow blower prices are piling up. do you need one, forbes: new jersey bag ban followed by increased use of plastic, wall street journal: new jersey plastic bag ban goes bust, smartbrief: how consumers are keeping their furry friends fed, forbes: the smallest pieces matter, market research by category, featured market research reports, on the market research blog.

Additive Manufacturing Market Size to Reach $83.5 Billion by 2030

Lipid Nanoparticle Manufacturing Market Dynamics: Expert Insights

MarketResearch.com Honored for Improving Its Search Capabilities on Profound

Helpful tools, research assistance, resource center.

Welcome to Flume. An independent research agency. We make brands easier to think of, buy and use.

We work across the marketing mix, from strategic exploration to tactical execution , carefully crafting bespoke qualitative and quantitative research approaches to answer this single question: How can we help make your brand easier to think of, buy and use?

The Thinking

There are four founding principles behind everything we do:

1. Easier not better

The thing you sell doesn’t have to be the best at what it does to be chosen.

Nor does it need to be unique or different.

Rather, it has to be easier to think of, to buy and to use than other options at a given moment.

Nail that and you’ll be chosen more often than not.

We will find out if your brand is easy to think of, buy and use and, if not, what you need to do about it.

2. Changing context changes everything

Goals drive our choices and context determines our goals.

If you are hungry and have only ten minutes for lunch, what might you pick? What if you had fifteen minutes? Or thirty?

What comes to mind first, what’s available to you, how you rate and rank these options, what you are willing to spend – these can all change a little, or a lot. Because your goal has changed.

Small shifts in context have a big impact on our choices.

Category definitions and choice criteria aren’t fixed, they are fluid.

Context matters.

We find the moments that matter for your brand and bring them to life, so you know where you need to win and how to do it.

3. People don’t care about brands

Most people who buy a brand don’t really care about it.

So why do they still buy it?

Because what people do care about is achieving a goal.

Brands have value when they provide an easier way of getting something done.

The job is not to make people love your brand. Or even to like it.

It’s to be the easiest available solution to a goal.

It isn’t that brands don’t matter– but they matter because of what they do, not what they mean.

We uncover the goals that drive choice, pinpoint which offer the largest growth potential and show how your brand can become the easiest solution to them.

4. The full mix matters

Maybe your comms are brilliant so your brand comes to mind easily at all the right moments.

But your brand’s not available in the place they’re buying.

Or it’s in the right place, but it’s missed because it’s not immediately recognised. Or it’s a bit too expensive. Or, last time they tried it, it didn’t actually quite do all that it had promised.

Every part of your marketing mix must be designed around making your brand easier to choose.

We don’t have favourites. We’re as proud to work on tactical tweaks to a pack or a new store placement as we are on brand strategy or the development of an innovative new product.

If it might help your sales, it’s important to us.

The Flow Framework

Marketing is really hard, but it shouldn’t be complicated.

There could be a million different things standing in the way of your brand being easy to choose.

But we know from evidence and experience that some deserve more of a marketer’s attention than others.

Our Flow Framework is a simple summary of these.

The things that make it easier to choose your brand will grow your flow, the things that make it harder will slow your flow.

A really simple way to help you to prioritise your marketing actions: grow your flow to grow your sales.

Get in touch to find out more about how the Flow Framework can help.

What we’ve been thinking about lately

Our Friends

Find out about our work with → Meet the 85%

Listen to → AQR Qualversations

Check out → Our Merits

We are proud to work with some of the UK’s favourite brands:

Meet the Flume team. There’s nothing we love more than chatting about a thorny research challenge, so check out what we’re most interested in below and drop us a line.

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Home • Our offices • Market research in the USA – our capabilities

Market research in the USA – our capabilities .

From Anchorage to Santiago, San Francisco to New York City and beyond, we are the go-to partner for market research in the USA

We help brands conduct market research in the USA and South America so they can cut through in these crowded and competitive markets.

We partner with brands on full-service market research projects, helping to crack complex business problems through rich insight. We can also work with companies as a fieldwork partner, helping to reach the right respondents and execute fieldwork across the Americas.

From our hubs on the East and West coast, we can conduct market research across North and South America to support you through every stage of the product life cycle. Whether you are trying to tackle the user experience for a high tech product in the US, dive into the unmet needs of radiologists in South America, or identify the true pain points of sufferers of a rare disease in the US and Canada, we don’t shy away from a challenge.

With over 30 years’ experience understanding mainstream and niche markets with consumers and in the B2B space, our team can help you design the best approach to even the toughest of challenges.

Market research services

We work with the world’s leading brands, harnessing research to unlock new ideas, develop future strategies and power business growth.

Customer and market understanding

We bring businesses closer to their customers and help them navigate the broader market, so they can future proof their strategy.

Brand and advertising research

We help brands create comms that cut through by understanding the messages which truly resonate with your target audience.

Online and offline fieldwork services

We're a trusted fieldwork partner to top-tier organizations, providing them with the data they need to drive decision-making.

Insight activation

Our work doesn't stop at the debrief. We go further, workshopping findings and creating standout creative outputs to raise the impact of research and turn insight into action.

What methodologies do you offer in the Americas?

We offer a range of qualitative and quantitative methodologies – spanning everything from focus groups, in depth interviews and quantitative surveys, right through to cutting-edge methodologies such as passive tracking and neuroscience.

Where can Kadence conduct research?

Pretty much anywhere! From our East and West Coast hubs, we cover the length and breadth of the Americas. And for brands looking to conduct multi-market projects or grow their presence further afield, we collaborate with our offices in Europe and across Asia, to meet your needs.

What is it like working with Kadence?

Our customized and flexible approach to answering your business questions separates us from the pack! From project design to delivering actionable insights, our team customizes a solution that meets your specific needs. Our findings are delivered in a visually impactful way, ensuring your stakeholders are highly engaged & ready to act on the insights we’ve shared. 

Our customers

Developing a future-focused digital product strategy for Wall Street Journal

A mixed methodology approach helped Wall Street Journal understand how to position the brand for success in a rapidly changing world.

Creating an education and career exploration tool to wow teens with American Student Assistance

Kadence partnered with American Student Assistance (ASA) to create a research program to inform the development of their exploration tool, Futurescape.

Harnessing blockchain technology in market research with Unilever Food Solutions

We took part in a first of its kind pilot to test the technology and assess what it could bring to market research.

Sectors we serve

With over 30 years in the business of market research, we have extensive experience and a depth of knowledge across a range of sectors.

We bring this to bear to design the very best approach to meet your objectives.

Other regions we operate in

Market research in Europe – our capabilities

Market research in China – our capabilities

Market research in India – our capabilities.

Market research in Japan – our capabilities

Market research in Asia – our capabilities

How to run workshops that turn insight into action.

How do you ensure that the research you commission moves your company to action, creating competitive advantage and growth for your business? In our free guide we share our top tips for preparing and running an effective workshop, as well as practical workshop exercises that you can take away, apply to your business and use to ensure that your research really does drive business change.

Get in touch to discuss a project with our team

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Helping brands uncover valuable insights

We’ve been working with Kadence on a couple of strategic projects, which influenced our product roadmap roll-out within the region. Their work has been exceptional in providing me the insights that I need. Senior Marketing Executive Arla Foods

Kadence’s reports give us the insight, conclusion and recommended execution needed to give us a different perspective, which provided us with an opportunity to relook at our go to market strategy in a different direction which we are now reaping the benefits from. Sales & Marketing Bridgestone

Kadence helped us not only conduct a thorough and insightful piece of research, its interpretation of the data provided many useful and unexpected good-news stories that we were able to use in our communications and interactions with government bodies. General Manager PR -Internal Communications & Government Affairs Mitsubishi

Kadence team is more like a partner to us. We have run a number of projects together and … the pro-activeness, out of the box thinking and delivering in spite of tight deadlines are some of the key reasons we always reach out to them. Vital Strategies

Kadence were an excellent partner on this project; they took time to really understand our business challenges, and developed a research approach that would tackle the exam question from all directions.  The impact of the work is still being felt now, several years later. Customer Intelligence Director Wall Street Journal

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A 10-Point Plan to Reduce the European Union’s Reliance on Russian Natural Gas

About this report

Measures implemented this year could bring down gas imports from Russia by over one-third, with additional temporary options to deepen these cuts to well over half while still lowering emissions.

Europe’s reliance on imported natural gas from Russia has again been thrown into sharp relief by Russia’s invasion of Ukraine on 24 February. In 2021, the European Union imported an average of over 380 million cubic metres (mcm) per day of gas by pipeline from Russia, or around 140 billion cubic metres (bcm) for the year as a whole. As well as that, around 15 bcm was delivered in the form of liquefied natural gas (LNG). The total 155 bcm imported from Russia accounted for around 45% of the EU’s gas imports in 2021 and almost 40% of its total gas consumption.

Progress towards net zero ambitions in Europe will bring down gas use and imports over time, but today’s crisis raises specific questions about imports from Russia and what policy makers and consumers can do to lower them. This IEA analysis proposes a series of immediate actions that could be taken to reduce reliance on Russian gas, while enhancing the near-term resilience of the EU gas network and minimising the hardships for vulnerable consumers.

A suite of measures in our 10-Point Plan, spanning gas supplies, the electricity system and end-use sectors 1 , could result in the EU’s annual call on Russian gas imports falling by more than 50 bcm within one year – a reduction of over one-third. These figures take into account the need for additional refilling of European gas storage facilities in 2022 after low Russian supplies helped drive these storage levels to unusually low levels. The 10-Point Plan is consistent with the EU’s climate ambitions and the European Green Deal and also points towards the outcomes achieved in the IEA Net Zero Emissions by 2050 Roadmap, in which the EU totally eliminates the need for Russian gas imports before 2030.

We also consider possibilities for Europe to go even further and faster to limit near-term reliance on Russian gas, although these would mean a slower near-term pace of EU emissions reductions. If Europe were to take these additional steps, then near-term Russian gas imports could be reduced by more than 80 bcm, or well over half.

The analysis highlights some trade-offs. Accelerating investment in clean and efficient technologies is at the heart of the solution, but even very rapid deployment will take time to make a major dent in demand for imported gas. The faster EU policy makers seek to move away from Russian gas supplies, the greater the potential implications in terms of economic costs and/or near-term emissions. Circumstances also vary widely across the EU, depending on geography and supply arrangements.

Reducing reliance on Russian gas will not be simple, requiring a concerted and sustained policy effort across multiple sectors, alongside strong international dialogue on energy markets and security. There are multiple links between Europe’s policy choices and broader global market balances. Strengthened international cooperation with alternative pipeline and LNG exporters – and with other major gas importers and consumers – will be critical. Clear communication between governments, industry and consumers is also an essential element for successful implementation.

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1. No new gas supply contracts with Russia

• Gas import contracts with Gazprom covering more than 15 bcm per year are set to expire by the end of 2022, equating to around 12% of the company’s gas supplies to the EU in 2021. Overall, contracts with Gazprom covering close to 40 bcm per year are due to expire by the end of this decade.
• This provides the EU with a clear near-term window of opportunity to significantly diversify its gas supplies and contracts towards other sources, leveraging the options for imports provided by its large LNG and pipeline infrastructure. 

Impact: Taking advantage of expiring long-term contracts with Russia will reduce the contractual minimum take-or-pay levels for Russian imports and enable greater diversity of supply.

2. Replace Russian supplies with gas from alternative sources

• Complementing the point above, our analysis indicates that production inside the EU and non-Russian pipeline imports (including from Azerbaijan and Norway) could increase over the next year by up to 10 bcm from 2021. This is based on the assumptions of a higher utilisation of import capacity, a less heavy summer maintenance schedule, and production quotas/caps being revised upwards.
• The EU has greater near-term potential to ramp up its LNG imports, considering its ample access to spare regasification capacity. 2 LNG trade is inherently flexible, so the crucial variables for the near-term are the availability of additional cargoes, especially those that have some contractual leeway over the destination, and competition for this supply with other importers, notably in Asia.
• The EU could theoretically increase near-term LNG inflows by some 60 bcm, compared with the average levels in 2021. However, all importers are fishing in the same pool for supply, so (in the absence of weather-related or other factors that limit import demand in other regions) this would mean exceptionally tight LNG markets and very high prices.
• Considering current forward prices and the LNG supply-demand balance, we have factored into our 10-Point Plan a 20 bcm increase in the EU’s LNG imports over the next year. The timely procurement of LNG can be facilitated by enhanced dialogue with LNG exporters and other importers, increased transparency, and efficient use of capacities at LNG regasification terminals.
• The increases in non-Russian pipeline and LNG deliveries assume a concerted effort to tackle methane leaks, both across Europe, where leaks are estimated at 2.5 bcm a year from oil and gas operations, and among other non-European suppliers - especially those that flare significant quantities of gas today.
• There is limited potential to scale up biogas and biomethane supply in the short term because of the lead times for new projects. But this promising low-carbon sector offers important medium-term upside for the EU’s domestic gas output. The same consideration applies to production of low-carbon hydrogen via electrolysis, which is contingent on new electrolyser projects and new low-carbon generation coming online. Increased output of low-carbon gases is vital to meet the EU’s 2030 and 2050 emissions reduction targets.

Impact: Around 30 bcm in additional gas supply from non-Russian sources.

3. Introduce minimum gas storage obligations to enhance market resilience

• Gas storage plays a key role in meeting seasonal demand swings and providing insurance against unexpected events, such as surges in demand or shortfalls in supply, that cause price spikes. The value of the security provided by gas storage is even greater at a time of geopolitical tensions.
• The current tight seasonal price spreads in European gas markets do not provide sufficient incentive for storage injections ahead of the 2022-23 heating season, as demonstrated by the results of the recent gas storage capacity auctions in the EU. A harmonised approach to minimum storage obligations for commercial operators in the EU’s single gas market, together with robust market-based capacity allocation mechanisms, would ensure the optimal use of all available storage capacity in the EU.
• Our analysis, based on the experience of recent years, suggests that fill levels of at least 90% of working storage capacity by 1 October are necessary to provide an adequate buffer for the European gas market through the heating season. Given the depleted levels of storage today, gas injection in 2022 needs to be around 18 bcm higher than in 2021.
• Regional coordination of gas storage levels and access can provide an important element of solidarity among EU member states and reinforce their gas supply security ahead of the next winter season.

Impact: Enhances the resilience of the gas system, although higher injection requirements to refill storage in 2022 will add to gas demand and prop up gas prices.

Power sector

4. accelerate the deployment of new wind and solar projects.

• In 2022, record additions of solar PV and wind power capacity and a return to average weather conditions are already expected to increase the EU’s output from these renewable sources by over 100 terawatt-hours (TWh), a rise of more than 15% compared with 2021.
• A concerted policy effort to fast-track further renewable capacity additions could deliver another 20 TWh over the next year. Most of this would be utility-scale wind and solar PV projects for which completion dates could be brought forward by tackling delays with permitting. This includes clarifying and simplifying responsibilities among various permitting bodies, building up administrative capacity, setting clear deadlines for the permitting process, and digitalising applications.
• Faster deployment of rooftop solar PV systems can reduce consumer bills. A short-term grant programme covering 20% of installation costs could double the pace of investment (compared with the IEA’s base case forecast) at a cost of around EUR 3 billion. This would increase annual output from rooftop solar PV systems by up to 15 TWh.

Impact: An additional 35 TWh of generation from new renewable projects over the next year, over and above the already anticipated growth from these sources, bringing down gas use by 6 bcm.

5. Maximise generation from existing dispatchable low-emissions sources: bioenergy and nuclear

• Nuclear power is the largest source of low emissions electricity in the EU, but several reactors were taken offline for maintenance and safety checks in 2021. Returning these reactors to safe operations in 2022, alongside the start of commercial operations for the completed reactor in Finland, can lead to EU nuclear power generation increasing by up to 20 TWh in 2022.
• A new round of reactor closures, however, would dent this recovery in output: four nuclear reactors are scheduled to shut down by the end of 2022, and another one in 2023. A temporary delay of these closures, conducted in a way that assures the plants’ safe operation, could cut EU gas demand by almost 1 bcm per month.
• The large fleet of bioenergy power plants in the EU operated at about 50% of its total capacity in 2021. These plants could generate up to 50 TWh more electricity in 2022 if appropriate incentives and sustainable supplies of bioenergy are put in place.

Impact: An additional 70 TWh of power generation from existing dispatchable low emissions sources, reducing gas use for electricity by 13 bcm.

6. Enact short-term measures to shelter vulnerable electricity consumers from high prices

• With today’s market design, high gas prices in the EU feed through into high wholesale electricity prices in ways that can lead to windfall profits for companies. This has significant implications for the affordability of electricity, as well as for the economic incentives for the broader electrification of end-uses, which is a key element of clean energy transitions.
• We estimate that spending by EU member states to cushion the impact of the energy price crisis on vulnerable consumers already amounts to a commitment of around EUR 55 billion.
• Increases in electricity costs are unavoidable to a certain extent when gas (and CO 2 ) prices are high. But current wholesale markets create the potential for profits for many electricity generators and their parent companies that are well in excess of the costs related to operations or capital recovery. Current market conditions could lead to excess profits of up to EUR 200 billion in the EU for gas, coal, nuclear, hydropower and other renewables in 2022. 3
• Temporary tax measures to raise rates on electricity companies’ windfall profits could be considered. These tax receipts should then be redistributed to electricity consumers to partially offset higher energy bills. Measures to tax windfall profits have already been adopted in Italy and Romania in 2022.

Impact: Brings down energy bills for consumers even when natural gas prices remain high, making available up to EUR 200 billion to cushion impacts on vulnerable groups. 4

End-use sectors

7. speed up the replacement of gas boilers with heat pumps.

• Heat pumps offer a very efficient and cost-effective way to heat homes, replacing boilers that use gas or other fossil fuels. Speeding up anticipated deployment by doubling current EU installation rates of heat pumps would save an additional 2 bcm of gas use within the first year, requiring a total additional investment of EUR 15 billion.
• Alongside existing policy frameworks, targeted support for investment can drive the scaling up of heat pump installations. Ideally, this is best combined with upgrades of the homes themselves to maximise energy efficiency gains and reduce overall costs.
• Replacing gas boilers or furnaces with heat pumps is also an attractive option for industry, although deployment may take longer to scale up.
• A shift from gas to electricity for heating buildings could have the corresponding effect of pushing up gas demand for power generation, depending on the situation. However, any increase would be much lower than the overall amount of gas saved. Such a shift would also transfer seasonal swings in demand from the gas market to the power market.

Impact: Reduces gas use for heating by an additional 2 bcm in one year.

8. Accelerate energy efficiency improvements in buildings and industry

• Energy efficiency is a powerful instrument for secure clean energy transitions, but it often takes time to deliver major results. In this plan, we consider how to pick up the rate of progress, focusing on measures that can make a difference quickly.
• At present, only about 1% of the EU’s building stock is renovated each year. A rapid extension to an additional 0.7%, targeting the least efficient homes and non-residential buildings, would be possible through standardised upgrades, mainly via improved insulation. This would save more than 1 bcm of gas use in the space of a year and would also bring benefits for employment, though it would require parallel efforts to improve supply chains for materials and workforce development.
• This boost to the near-term rate of building retrofits and heat pump deployment accelerates changes that are part of EU policy frameworks. By 2030, the European Union’s Energy Efficiency Directive and Energy Performance of Buildings Directive, within the Fit for 55 framework, are projected to reduce gas demand in buildings by 45 bcm per year compared with today.
• Many households are installing smart heating controls (smart thermostats) to reduce energy bills and improve home comfort, and this is a simple process that can be scaled up quickly. Tripling the current installation rate of about one million homes per year would reduce gas demand for heating homes by an extra 200 mcm a year at a total cost of EUR 1 billion. These devices can be incentivised through existing programmes such as subsidies to households or utility obligation schemes.
• Annual maintenance checks of gas boilers can be used to ensure hot water boilers in homes are set at a temperature that optimises efficiency, no higher than 60 °C.
• Helping small businesses (SMEs) become more efficient will save energy and also help protect those businesses from price volatility. Many EU states have effective programmes to offer energy efficiency audits and advice to SMEs that can save energy quickly and effectively. Scaling these up to offer them to 5% of SMEs would deliver immediate annual energy savings of 250 mcm.

Impact: Reduces gas consumption for heat by close to an additional 2 bcm within a year, lowering energy bills, enhancing comfort and boosting industrial competitiveness.

9. Encourage a temporary thermostat adjustment by consumers

• Many European citizens have already responded to Russia’s invasion of Ukraine in various ways, via donations or in some cases by directly assisting refugees from Ukraine. Adjusting heating controls in Europe’s gas-heated buildings would be another avenue for temporary action, saving considerable amounts of energy.
• The average temperature for buildings’ heating across the EU at present is above 22°C. Adjusting the thermostat for buildings heating would deliver immediate annual energy savings of around 10 bcm for each degree of reduction while also bringing down energy bills.
• Public awareness campaigns, and other measures such as consumption feedback or corporate targets, could encourage such changes in homes and commercial buildings. Regulations covering heating temperatures in offices could also prove to be an efficient policy tool. 

Impact: Turning down the thermostat for buildings’ heating by just 1°C would reduce gas demand by some 10 bcm a year.

Cross-cutting

10. step up efforts to diversify and decarbonise sources of power system flexibility.

• A key policy challenge for the EU in the coming years is to scale up alternative forms of flexibility for the power system, notably seasonal flexibility but also demand shifting and peak shaving. For the moment, gas is the main source of such flexibility and, as such, the links between gas and electricity security are set to deepen in the coming years, even as overall EU gas demand declines.
• Governments therefore need to step up efforts to develop and deploy workable, sustainable and cost-effective ways to manage the flexibility needs of EU power systems. A portfolio of options will be required, including enhanced grids, energy efficiency, increased electrification and demand-side response, dispatchable low emissions generation, and various large-scale and long-term energy storage technologies alongside short-term sources of flexibility such as batteries. EU member states need to ensure that there are adequate market price signals to support the business case for these investments.
• Flexibility measures to reduce industrial electricity and gas demand in peak hours are particularly important to alleviate the pressure on gas demand for electricity generation.
• Domestically sourced low-carbon gases – including biomethane, low-carbon hydrogen and synthetic methane – could be an important part of the solution, but a much greater demonstration and deployment effort will be required. 

Impact: A major near-term push on innovation can, over time, loosen the strong links between natural gas supply and Europe’s electricity security. Real-time electricity price signals can unlock more flexible demand, in turn reducing expensive and gas-intensive peak supply needs.

Additional fuel switching options

Going faster and further – additional fuel switching options in the power sector.

Other avenues are available to the EU if it wishes or needs to reduce reliance on Russian gas even more quickly – but with notable trade-offs. 5 The main near-term option would involve switching away from gas use in the power sector via an increased call on Europe’s coal-fired fleet or by using alternative fuels – primarily liquid fuels – within existing gas-fired power plants.

Given that these alternatives to gas use would raise the EU’s emissions, they are not included in the 10-Point Plan described above. However, they could displace large volumes of gas relatively quickly. We estimate that a temporary shift from gas to coal- or oil-fired generation could reduce gas demand for power by some 28 bcm before there was an overall increase in the EU’s energy-related emissions.

The larger share of this potential decrease in gas demand would be possible through gas-to-coal switching: an additional 120 TWh in coal-fired generation could cut gas demand by 22 bcm in one year. In addition to opportunities to run on biomethane, nearly a quarter of the EU’s fleet of gas-fired power plants is capable of using alternative fuels – nearly all in the form of liquid fuels. Taking advantage of this capability could displace another 6 bcm of natural gas demand a year, depending on sufficient financial incentives to switch fuels and the availability of those fuels.

If this fuel-switching option were to be fully exercised in addition to the complete implementation of the 10-Point Plan described above, it would result in a total annual reduction in EU imports of gas from Russia of more than 80 bcm, or well over half, while still resulting in a modest decline in overall emissions.

We have not included additional near-term measures to curb industrial demand, because of the risk of wider knock-on effects on the European economy.

The EU has access to more than 200 bcm per year of regasification capacity, including the possibility to bring in gas via UK LNG terminals. However, there is limited interconnection capacity in some areas, notably from Spain to France, which constrains the use of Spanish regasification capacity for imports to other European countries.

Assuming gas prices of EUR 22/MMbtu and CO 2 prices of EUR 90/tonne.

The amounts would depend on how the measures are designed, as well as on other factors affecting the overall profitability of the electricity companies.

We also examined the possibilities to bring down industrial use, especially for feedstocks. On the latter, there is limited scope to improve conversion yields, so a reduction in feedstock gas demand would in practice mean reduced chemical production, with important potential knock-on effects along value chains (e.g. in 2021, the food industry in some countries was disrupted because the supply of CO 2 to food-packing companies was sourced from ammonia plants, which stopped production because of high natural gas prices).

Reference 1

Reference 2, reference 3, reference 4, reference 5, cite report.

IEA (2022), A 10-Point Plan to Reduce the European Union’s Reliance on Russian Natural Gas , IEA, Paris https://www.iea.org/reports/a-10-point-plan-to-reduce-the-european-unions-reliance-on-russian-natural-gas, Licence: CC BY 4.0

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• Compassionate use

Compassionate use is a treatment option that allows the use of an unauthorised medicine. Under strict conditions, products in development can be made available to groups of patients who have a disease with no satisfactory authorised therapies and who cannot enter clinical trials.

The European Medicines Agency (EMA) provides recommendations through the Committee for Medicinal Products for Human Use (CHMP) , but these do not create a legal framework. Compassionate use programmes are coordinated and implemented by Member States, which set their own rules and procedures.

Established by Article 83 of Regulation (EC) No 726/2004 , this tool is designed to:

• facilitate and improve access to compassionate use programmes by patients in the EU;
• favour a common approach regarding the conditions of use, the conditions for distribution and the patients targeted for the compassionate use of unauthorised new medicines;
• increase transparency between Member States in terms of treatment availability.

These programmes are only put in place if the medicine is expected to help patients with life-threatening, long-lasting or seriously debilitating illnesses , which cannot be treated satisfactorily with any currently authorised medicine.

The medicine must be undergoing clinical trials or have entered the marketing-authorisation application process and while early studies will generally have been completed, its safety profile and dosage guidelines may not be fully established.

How to request an opinion

National competent authorities can ask EMA for an opinion on how to administer, distribute and use certain medicines for compassionate use. The CHMP also identifies which patients would benefit, and Member States should take note of these recommendations when making decisions.

Manufacturers and marketing-authorisation applicants should not contact EMA to request an opinion, but they may wish to inform the Agency of applications underway at national level. National competent authorities will inform the Agency if they are making a product available to a group of patients for compassionate use.

Comparison to individual basis treatment

Compassionate use should not be confused with 'named-patient basis' treatments, which see doctors obtain medicines directly from manufacturers before authorisation. This is done on an individual basis under the direct responsibility of the doctor, and the Agency does not need to be informed.

In general, medicines that are not yet authorised are first made available through clinical trials and patients should always be considered for inclusion in trials before being offered compassionate use programmes.

Compassionate use recommendations

EMA's recommendations cover how a medicine should be used in compassionate use programmes across the EU, and the type of patient who may benefit from treatment.

EMA does not update its recommendations after a medicine receives marketing authorisation , as all relevant information on the medicine's use is available in its European public assessment report ( EPAR ). However, compassionate use programmes may continue in certain Member States until the medicine becomes available on the market. 

List of recommendations  

Related content.

• Support for early access

Related EU legislation

• Regulation (EC) No 726/2004

Related documents

Questions and answers on the compassionate use of medicines in the European Union

Guideline on compassionate use of medicinal products, pursuant to Article 83 of Regulation (EC) No 726/2004

External links

• Heads of Medicines Agencies: List of national competent authorities providing guidance on compassionate use programs within their Member States

Contact point for National Competent Authorities

• [email protected]
• Early access
• Regulatory and procedural guidance
• Research and development

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• MIC ICT Policy
• Press Release
• First Report from the Information and Communications Council on the Ideal State of Telecommunications Policy in Response to Changes in the Market Environment (Inquiry No. 28 of 2023)

February 9, 2024 First Report from the Information and Communications Council on the Ideal State of Telecommunications Policy in Response to Changes in the Market Environment (Inquiry No. 28 of 2023)

The Ministry of Internal Affairs and Communications (MIC) today received the first report from the Information and Communications Council (headed by ENDO Nobuhiro, Executive Advisor of NEC Corporation) on the Ideal State of Telecommunications Policy in Response to Changes in the Market Environment (dated August 28, 2023, Inquiry No. 28). The outline is shown below.

1. Background, etc.

On Monday, August 28, 2023, MIC sent an inquiry to the Information and Communications Council about the Ideal State of Telecommunications Policy in Response to Changes in the Market Environment. This issue was investigated and discussed by the Telecommunications Business Policy Committee (headed by MORIKAWA Hiroyuki, professor at the Graduate School of Engineering, the University of Tokyo) and the Special Subcommittee on Telecommunications Policy (headed by Chief Investigator YAMAUCHI Hirotaka, Project Professor, Faculty of Business Administration, Musashino University). It was compiled as the first report at the general meeting of the Information and Communications Council held today.

2. Report overview

Today’s first report compiles future visions of information and communication infrastructure aiming for around 2030 and measures that should be implemented promptly to enhance the international competitiveness of the information and communication industry in light of technology advancements in IP, broadband, mobile, virtualization, and cloud computing, diversification and complication of competition among operators, and the decline in the international competitiveness of the information and communication industry.

3. Future plans

MIC will take necessary measures in response to the first report.

• * The published materials are in Japanese only.

For further information about this press release, please fill in the inquiry form and submit it to MIC on the website https://www.soumu.go.jp/common/english_opinions.html

Global Strategy Division, Global Strategy Bureau, MIC

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It Takes a Village: A New Agency Approach with Sarah Collinson and Dan Lucey

April 2, 2024    

W ith all of the new developments in marketing technology over the past decade, I'm pleased to announce that creativity is making a roaring comeback to claim center stage in the marketing function. At least that's the mission of my two guests today. Co-CEOs of Havas New York, Sarah Collinson and Dan Lucey are looking to make creative excellence the north star of everything the agency does. On the ground at the 2023 ANA Masters of Marketing Conference, they talked with host Mike Berberich about Havas' "village model" approach to client solutions, what the new dynamic duo has planned in the short- and long-term, and, of course, how AI factors into it all.

The Marketing Futures Podcast airs Tuesdays at 3PM EST. For more information about the ANA Podcast Network, visit www.ana.net/podcasts .

"It Takes a Village: A New Agency Approach with Sarah Collinson and Dan Lucey." Marketing Futures Podcast, 4/2/24.