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Research Writing and Analysis

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• Step 1: Seek Out Evidence
• Step 2: Explain
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• Step 4: Own It
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• Annotated Bibliography
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• Systematic Reviews & Meta-Analyses
• How to Synthesize and Analyze
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• Problem Statement
• Purpose Statement
• Conceptual Framework
• Theoretical Framework
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• Qualitative Research Questions
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Jump to DSE Guide

Purpose statement overview.

The purpose statement succinctly explains (on no more than 1 page) the objectives of the research study. These objectives must directly address the problem and help close the stated gap. Expressed as a formula:

Good purpose statements:

• Flow from the problem statement and actually address the proposed problem
• Are concise and clear
• Answer the question ‘Why are you doing this research?’
• Match the methodology (similar to research questions)
• Have a ‘hook’ to get the reader’s attention
• Set the stage by clearly stating, “The purpose of this (qualitative or quantitative) study is to ...

In PhD studies, the purpose usually involves applying a theory to solve the problem. In other words, the purpose tells the reader what the goal of the study is, and what your study will accomplish, through which theoretical lens. The purpose statement also includes brief information about direction, scope, and where the data will come from.

A problem and gap in combination can lead to different research objectives, and hence, different purpose statements. In the example from above where the problem was severe underrepresentation of female CEOs in Fortune 500 companies and the identified gap related to lack of research of male-dominated boards; one purpose might be to explore implicit biases in male-dominated boards through the lens of feminist theory. Another purpose may be to determine how board members rated female and male candidates on scales of competency, professionalism, and experience to predict which candidate will be selected for the CEO position. The first purpose may involve a qualitative ethnographic study in which the researcher observes board meetings and hiring interviews; the second may involve a quantitative regression analysis. The outcomes will be very different, so it’s important that you find out exactly how you want to address a problem and help close a gap!

The purpose of the study must not only align with the problem and address a gap; it must also align with the chosen research method. In fact, the DP/DM template requires you to name the  research method at the very beginning of the purpose statement. The research verb must match the chosen method. In general, quantitative studies involve “closed-ended” research verbs such as determine , measure , correlate , explain , compare , validate , identify , or examine ; whereas qualitative studies involve “open-ended” research verbs such as explore , understand , narrate , articulate [meanings], discover , or develop .

A qualitative purpose statement following the color-coded problem statement (assumed here to be low well-being among financial sector employees) + gap (lack of research on followers of mid-level managers), might start like this:

In response to declining levels of employee well-being, the purpose of the qualitative phenomenology was to explore and understand the lived experiences related to the well-being of the followers of novice mid-level managers in the financial services industry. The levels of follower well-being have been shown to correlate to employee morale, turnover intention, and customer orientation (Eren et al., 2013). A combined framework of Leader-Member Exchange (LMX) Theory and the employee well-being concept informed the research questions and supported the inquiry, analysis, and interpretation of the experiences of followers of novice managers in the financial services industry.

A quantitative purpose statement for the same problem and gap might start like this:

In response to declining levels of employee well-being, the purpose of the quantitative correlational study was to determine which leadership factors predict employee well-being of the followers of novice mid-level managers in the financial services industry. Leadership factors were measured by the Leader-Member Exchange (LMX) assessment framework  by Mantlekow (2015), and employee well-being was conceptualized as a compound variable consisting of self-reported turnover-intent and psychological test scores from the Mental Health Survey (MHS) developed by Johns Hopkins University researchers.

Both of these purpose statements reflect viable research strategies and both align with the problem and gap so it’s up to the researcher to design a study in a manner that reflects personal preferences and desired study outcomes. Note that the quantitative research purpose incorporates operationalized concepts  or variables ; that reflect the way the researcher intends to measure the key concepts under study; whereas the qualitative purpose statement isn’t about translating the concepts under study as variables but instead aim to explore and understand the core research phenomenon.  

Best Practices for Writing your Purpose Statement

Always keep in mind that the dissertation process is iterative, and your writing, over time, will be refined as clarity is gradually achieved. Most of the time, greater clarity for the purpose statement and other components of the Dissertation is the result of a growing understanding of the literature in the field. As you increasingly master the literature you will also increasingly clarify the purpose of your study.

The purpose statement should flow directly from the problem statement. There should be clear and obvious alignment between the two and that alignment will get tighter and more pronounced as your work progresses.

The purpose statement should specifically address the reason for conducting the study, with emphasis on the word specifically. There should not be any doubt in your readers’ minds as to the purpose of your study. To achieve this level of clarity you will need to also insure there is no doubt in your mind as to the purpose of your study.

Many researchers benefit from stopping your work during the research process when insight strikes you and write about it while it is still fresh in your mind. This can help you clarify all aspects of a dissertation, including clarifying its purpose.

Your Chair and your committee members can help you to clarify your study’s purpose so carefully attend to any feedback they offer.

The purpose statement should reflect the research questions and vice versa. The chain of alignment that began with the research problem description and continues on to the research purpose, research questions, and methodology must be respected at all times during dissertation development. You are to succinctly describe the overarching goal of the study that reflects the research questions. Each research question narrows and focuses the purpose statement. Conversely, the purpose statement encompasses all of the research questions.

Identify in the purpose statement the research method as quantitative, qualitative or mixed (i.e., “The purpose of this [qualitative/quantitative/mixed] study is to ...)

Avoid the use of the phrase “research study” since the two words together are redundant.

Follow the initial declaration of purpose with a brief overview of how, with what instruments/data, with whom and where (as applicable) the study will be conducted. Identify variables/constructs and/or phenomenon/concept/idea. Since this section is to be a concise paragraph, emphasis must be placed on the word brief. However, adding these details will give your readers a very clear picture of the purpose of your research.

Developing the purpose section of your dissertation is usually not achieved in a single flash of insight. The process involves a great deal of reading to find out what other scholars have done to address the research topic and problem you have identified. The purpose section of your dissertation could well be the most important paragraph you write during your academic career, and every word should be carefully selected. Think of it as the DNA of your dissertation. Everything else you write should emerge directly and clearly from your purpose statement. In turn, your purpose statement should emerge directly and clearly from your research problem description. It is good practice to print out your problem statement and purpose statement and keep them in front of you as you work on each part of your dissertation in order to insure alignment.

It is helpful to collect several dissertations similar to the one you envision creating. Extract the problem descriptions and purpose statements of other dissertation authors and compare them in order to sharpen your thinking about your own work.  Comparing how other dissertation authors have handled the many challenges you are facing can be an invaluable exercise. Keep in mind that individual universities use their own tailored protocols for presenting key components of the dissertation so your review of these purpose statements should focus on content rather than form.

Once your purpose statement is set it must be consistently presented throughout the dissertation. This may require some recursive editing because the way you articulate your purpose may evolve as you work on various aspects of your dissertation. Whenever you make an adjustment to your purpose statement you should carefully follow up on the editing and conceptual ramifications throughout the entire document.

In establishing your purpose you should NOT advocate for a particular outcome. Research should be done to answer questions not prove a point. As a researcher, you are to inquire with an open mind, and even when you come to the work with clear assumptions, your job is to prove the validity of the conclusions reached. For example, you would not say the purpose of your research project is to demonstrate that there is a relationship between two variables. Such a statement presupposes you know the answer before your research is conducted and promotes or supports (advocates on behalf of) a particular outcome. A more appropriate purpose statement would be to examine or explore the relationship between two variables.

Your purpose statement should not imply that you are going to prove something. You may be surprised to learn that we cannot prove anything in scholarly research for two reasons. First, in quantitative analyses, statistical tests calculate the probability that something is true rather than establishing it as true. Second, in qualitative research, the study can only purport to describe what is occurring from the perspective of the participants. Whether or not the phenomenon they are describing is true in a larger context is not knowable. We cannot observe the phenomenon in all settings and in all circumstances.

Writing your Purpose Statement

It is important to distinguish in your mind the differences between the Problem Statement and Purpose Statement.

The Problem Statement is why I am doing the research

The Purpose Statement is what type of research I am doing to fit or address the problem

The Purpose Statement includes:

• Method of Study
• Specific Population

Remember, as you are contemplating what to include in your purpose statement and then when you are writing it, the purpose statement is a concise paragraph that describes the intent of the study, and it should flow directly from the problem statement.  It should specifically address the reason for conducting the study, and reflect the research questions.  Further, it should identify the research method as qualitative, quantitative, or mixed.  Then provide a brief overview of how the study will be conducted, with what instruments/data collection methods, and with whom (subjects) and where (as applicable). Finally, you should identify variables/constructs and/or phenomenon/concept/idea.

Qualitative Purpose Statement

Creswell (2002) suggested for writing purpose statements in qualitative research include using deliberate phrasing to alert the reader to the purpose statement. Verbs that indicate what will take place in the research and the use of non-directional language that do not suggest an outcome are key. A purpose statement should focus on a single idea or concept, with a broad definition of the idea or concept. How the concept was investigated should also be included, as well as participants in the study and locations for the research to give the reader a sense of with whom and where the study took place. 

Creswell (2003) advised the following script for purpose statements in qualitative research:

“The purpose of this qualitative_________________ (strategy of inquiry, such as ethnography, case study, or other type) study is (was? will be?) to ________________ (understand? describe? develop? discover?) the _________________(central phenomenon being studied) for ______________ (the participants, such as the individual, groups, organization) at __________(research site). At this stage in the research, the __________ (central phenomenon being studied) will be generally defined as ___________________ (provide a general definition)” (pg. 90).

Quantitative Purpose Statement

Creswell (2003) offers vast differences between the purpose statements written for qualitative research and those written for quantitative research, particularly with respect to language and the inclusion of variables. The comparison of variables is often a focus of quantitative research, with the variables distinguishable by either the temporal order or how they are measured. As with qualitative research purpose statements, Creswell (2003) recommends the use of deliberate language to alert the reader to the purpose of the study, but quantitative purpose statements also include the theory or conceptual framework guiding the study and the variables that are being studied and how they are related. 

Creswell (2003) suggests the following script for drafting purpose statements in quantitative research:

“The purpose of this _____________________ (experiment? survey?) study is (was? will be?) to test the theory of _________________that _________________ (compares? relates?) the ___________(independent variable) to _________________________(dependent variable), controlling for _______________________ (control variables) for ___________________ (participants) at _________________________ (the research site). The independent variable(s) _____________________ will be generally defined as _______________________ (provide a general definition). The dependent variable(s) will be generally defined as _____________________ (provide a general definition), and the control and intervening variables(s), _________________ (identify the control and intervening variables) will be statistically controlled in this study” (pg. 97).

Sample Purpose Statements

• The purpose of this qualitative study was to determine how participation in service-learning in an alternative school impacted students academically, civically, and personally.  There is ample evidence demonstrating the failure of schools for students at-risk; however, there is still a need to demonstrate why these students are successful in non-traditional educational programs like the service-learning model used at TDS.  This study was unique in that it examined one alternative school’s approach to service-learning in a setting where students not only serve, but faculty serve as volunteer teachers.  The use of a constructivist approach in service-learning in an alternative school setting was examined in an effort to determine whether service-learning participation contributes positively to academic, personal, and civic gain for students, and to examine student and teacher views regarding the overall outcomes of service-learning.  This study was completed using an ethnographic approach that included observations, content analysis, and interviews with teachers at The David School.
• The purpose of this quantitative non-experimental cross-sectional linear multiple regression design was to investigate the relationship among early childhood teachers’ self-reported assessment of multicultural awareness as measured by responses from the Teacher Multicultural Attitude Survey (TMAS) and supervisors’ observed assessment of teachers’ multicultural competency skills as measured by the Multicultural Teaching Competency Scale (MTCS) survey. Demographic data such as number of multicultural training hours, years teaching in Dubai, curriculum program at current school, and age were also examined and their relationship to multicultural teaching competency. The study took place in the emirate of Dubai where there were 14,333 expatriate teachers employed in private schools (KHDA, 2013b).
• The purpose of this quantitative, non-experimental study is to examine the degree to which stages of change, gender, acculturation level and trauma types predicts the reluctance of Arab refugees, aged 18 and over, in the Dearborn, MI area, to seek professional help for their mental health needs. This study will utilize four instruments to measure these variables: University of Rhode Island Change Assessment (URICA: DiClemente & Hughes, 1990); Cumulative Trauma Scale (Kira, 2012); Acculturation Rating Scale for Arabic Americans-II Arabic and English (ARSAA-IIA, ARSAA-IIE: Jadalla & Lee, 2013), and a demographic survey. This study will examine 1) the relationship between stages of change, gender, acculturation levels, and trauma types and Arab refugees’ help-seeking behavior, 2) the degree to which any of these variables can predict Arab refugee help-seeking behavior.  Additionally, the outcome of this study could provide researchers and clinicians with a stage-based model, TTM, for measuring Arab refugees’ help-seeking behavior and lay a foundation for how TTM can help target the clinical needs of Arab refugees. Lastly, this attempt to apply the TTM model to Arab refugees’ condition could lay the foundation for future research to investigate the application of TTM to clinical work among refugee populations.
• The purpose of this qualitative, phenomenological study is to describe the lived experiences of LLM for 10 EFL learners in rural Guatemala and to utilize that data to determine how it conforms to, or possibly challenges, current theoretical conceptions of LLM. In accordance with Morse’s (1994) suggestion that a phenomenological study should utilize at least six participants, this study utilized semi-structured interviews with 10 EFL learners to explore why and how they have experienced the motivation to learn English throughout their lives. The methodology of horizontalization was used to break the interview protocols into individual units of meaning before analyzing these units to extract the overarching themes (Moustakas, 1994). These themes were then interpreted into a detailed description of LLM as experienced by EFL students in this context. Finally, the resulting description was analyzed to discover how these learners’ lived experiences with LLM conformed with and/or diverged from current theories of LLM.
• The purpose of this qualitative, embedded, multiple case study was to examine how both parent-child attachment relationships are impacted by the quality of the paternal and maternal caregiver-child interactions that occur throughout a maternal deployment, within the context of dual-military couples. In order to examine this phenomenon, an embedded, multiple case study was conducted, utilizing an attachment systems metatheory perspective. The study included four dual-military couples who experienced a maternal deployment to Operation Iraqi Freedom (OIF) or Operation Enduring Freedom (OEF) when they had at least one child between 8 weeks-old to 5 years-old.  Each member of the couple participated in an individual, semi-structured interview with the researcher and completed the Parenting Relationship Questionnaire (PRQ). “The PRQ is designed to capture a parent’s perspective on the parent-child relationship” (Pearson, 2012, para. 1) and was used within the proposed study for this purpose. The PRQ was utilized to triangulate the data (Bekhet & Zauszniewski, 2012) as well as to provide some additional information on the parents’ perspective of the quality of the parent-child attachment relationship in regards to communication, discipline, parenting confidence, relationship satisfaction, and time spent together (Pearson, 2012). The researcher utilized the semi-structured interview to collect information regarding the parents' perspectives of the quality of their parental caregiver behaviors during the deployment cycle, the mother's parent-child interactions while deployed, the behavior of the child or children at time of reunification, and the strategies or behaviors the parents believe may have contributed to their child's behavior at the time of reunification. The results of this study may be utilized by the military, and by civilian providers, to develop proactive and preventive measures that both providers and parents can implement, to address any potential adverse effects on the parent-child attachment relationship, identified through the proposed study. The results of this study may also be utilized to further refine and understand the integration of attachment theory and systems theory, in both clinical and research settings, within the field of marriage and family therapy.

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What is Research? – Purpose of Research

• By DiscoverPhDs
• September 10, 2020

The purpose of research is to enhance society by advancing knowledge through the development of scientific theories, concepts and ideas. A research purpose is met through forming hypotheses, collecting data, analysing results, forming conclusions, implementing findings into real-life applications and forming new research questions.

What is Research

Simply put, research is the process of discovering new knowledge. This knowledge can be either the development of new concepts or the advancement of existing knowledge and theories, leading to a new understanding that was not previously known.

As a more formal definition of research, the following has been extracted from the Code of Federal Regulations :

While research can be carried out by anyone and in any field, most research is usually done to broaden knowledge in the physical, biological, and social worlds. This can range from learning why certain materials behave the way they do, to asking why certain people are more resilient than others when faced with the same challenges.

The use of ‘systematic investigation’ in the formal definition represents how research is normally conducted – a hypothesis is formed, appropriate research methods are designed, data is collected and analysed, and research results are summarised into one or more ‘research conclusions’. These research conclusions are then shared with the rest of the scientific community to add to the existing knowledge and serve as evidence to form additional questions that can be investigated. It is this cyclical process that enables scientific research to make continuous progress over the years; the true purpose of research.

What is the Purpose of Research

From weather forecasts to the discovery of antibiotics, researchers are constantly trying to find new ways to understand the world and how things work – with the ultimate goal of improving our lives.

The purpose of research is therefore to find out what is known, what is not and what we can develop further. In this way, scientists can develop new theories, ideas and products that shape our society and our everyday lives.

Although research can take many forms, there are three main purposes of research:

• Exploratory: Exploratory research is the first research to be conducted around a problem that has not yet been clearly defined. Exploration research therefore aims to gain a better understanding of the exact nature of the problem and not to provide a conclusive answer to the problem itself. This enables us to conduct more in-depth research later on.
• Descriptive: Descriptive research expands knowledge of a research problem or phenomenon by describing it according to its characteristics and population. Descriptive research focuses on the ‘how’ and ‘what’, but not on the ‘why’.
• Explanatory: Explanatory research, also referred to as casual research, is conducted to determine how variables interact, i.e. to identify cause-and-effect relationships. Explanatory research deals with the ‘why’ of research questions and is therefore often based on experiments.

Characteristics of Research

There are 8 core characteristics that all research projects should have. These are:

• Empirical  – based on proven scientific methods derived from real-life observations and experiments.
• Logical  – follows sequential procedures based on valid principles.
• Cyclic  – research begins with a question and ends with a question, i.e. research should lead to a new line of questioning.
• Controlled  – vigorous measures put into place to keep all variables constant, except those under investigation.
• Hypothesis-based  – the research design generates data that sufficiently meets the research objectives and can prove or disprove the hypothesis. It makes the research study repeatable and gives credibility to the results.
• Analytical  – data is generated, recorded and analysed using proven techniques to ensure high accuracy and repeatability while minimising potential errors and anomalies.
• Objective  – sound judgement is used by the researcher to ensure that the research findings are valid.
• Statistical treatment  – statistical treatment is used to transform the available data into something more meaningful from which knowledge can be gained.

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Types of Research

Research can be divided into two main types: basic research (also known as pure research) and applied research.

Basic Research

Basic research, also known as pure research, is an original investigation into the reasons behind a process, phenomenon or particular event. It focuses on generating knowledge around existing basic principles.

Basic research is generally considered ‘non-commercial research’ because it does not focus on solving practical problems, and has no immediate benefit or ways it can be applied.

While basic research may not have direct applications, it usually provides new insights that can later be used in applied research.

Applied Research

Applied research investigates well-known theories and principles in order to enhance knowledge around a practical aim. Because of this, applied research focuses on solving real-life problems by deriving knowledge which has an immediate application.

Methods of Research

Research methods for data collection fall into one of two categories: inductive methods or deductive methods.

Inductive research methods focus on the analysis of an observation and are usually associated with qualitative research. Deductive research methods focus on the verification of an observation and are typically associated with quantitative research.

Qualitative Research

Qualitative research is a method that enables non-numerical data collection through open-ended methods such as interviews, case studies and focus groups .

It enables researchers to collect data on personal experiences, feelings or behaviours, as well as the reasons behind them. Because of this, qualitative research is often used in fields such as social science, psychology and philosophy and other areas where it is useful to know the connection between what has occurred and why it has occurred.

Quantitative Research

Quantitative research is a method that collects and analyses numerical data through statistical analysis.

It allows us to quantify variables, uncover relationships, and make generalisations across a larger population. As a result, quantitative research is often used in the natural and physical sciences such as engineering, biology, chemistry, physics, computer science, finance, and medical research, etc.

What does Research Involve?

Research often follows a systematic approach known as a Scientific Method, which is carried out using an hourglass model.

A research project first starts with a problem statement, or rather, the research purpose for engaging in the study. This can take the form of the ‘ scope of the study ’ or ‘ aims and objectives ’ of your research topic.

Subsequently, a literature review is carried out and a hypothesis is formed. The researcher then creates a research methodology and collects the data.

The data is then analysed using various statistical methods and the null hypothesis is either accepted or rejected.

In both cases, the study and its conclusion are officially written up as a report or research paper, and the researcher may also recommend lines of further questioning. The report or research paper is then shared with the wider research community, and the cycle begins all over again.

Although these steps outline the overall research process, keep in mind that research projects are highly dynamic and are therefore considered an iterative process with continued refinements and not a series of fixed stages.

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A concept paper is a short document written by a researcher before starting their research project, explaining what the study is about, why it is needed and the methods that will be used.

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Nidhi is a PhD student at Virginia Tech, focused on developing an engineered platform to study the breast tumor microenvironment, for diagnostic and prognostic purposes.

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Research Aims, Objectives & Questions

The “Golden Thread” Explained Simply (+ Examples)

By: David Phair (PhD) and Alexandra Shaeffer (PhD) | June 2022

The research aims , objectives and research questions (collectively called the “golden thread”) are arguably the most important thing you need to get right when you’re crafting a research proposal , dissertation or thesis . We receive questions almost every day about this “holy trinity” of research and there’s certainly a lot of confusion out there, so we’ve crafted this post to help you navigate your way through the fog.

Overview: The Golden Thread

• What is the golden thread
• What are research aims ( examples )
• What are research objectives ( examples )
• What are research questions ( examples )
• The importance of alignment in the golden thread

What is the “golden thread”?  

The golden thread simply refers to the collective research aims , research objectives , and research questions for any given project (i.e., a dissertation, thesis, or research paper ). These three elements are bundled together because it’s extremely important that they align with each other, and that the entire research project aligns with them.

Importantly, the golden thread needs to weave its way through the entirety of any research project , from start to end. In other words, it needs to be very clearly defined right at the beginning of the project (the topic ideation and proposal stage) and it needs to inform almost every decision throughout the rest of the project. For example, your research design and methodology will be heavily influenced by the golden thread (we’ll explain this in more detail later), as well as your literature review.

The research aims, objectives and research questions (the golden thread) define the focus and scope ( the delimitations ) of your research project. In other words, they help ringfence your dissertation or thesis to a relatively narrow domain, so that you can “go deep” and really dig into a specific problem or opportunity. They also help keep you on track , as they act as a litmus test for relevance. In other words, if you’re ever unsure whether to include something in your document, simply ask yourself the question, “does this contribute toward my research aims, objectives or questions?”. If it doesn’t, chances are you can drop it.

Alright, enough of the fluffy, conceptual stuff. Let’s get down to business and look at what exactly the research aims, objectives and questions are and outline a few examples to bring these concepts to life.

Research Aims: What are they?

Simply put, the research aim(s) is a statement that reflects the broad overarching goal (s) of the research project. Research aims are fairly high-level (low resolution) as they outline the general direction of the research and what it’s trying to achieve .

Research Aims: Examples  

True to the name, research aims usually start with the wording “this research aims to…”, “this research seeks to…”, and so on. For example:

“This research aims to explore employee experiences of digital transformation in retail HR.”   “This study sets out to assess the interaction between student support and self-care on well-being in engineering graduate students”  

As you can see, these research aims provide a high-level description of what the study is about and what it seeks to achieve. They’re not hyper-specific or action-oriented, but they’re clear about what the study’s focus is and what is being investigated.

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Research Objectives: What are they?

The research objectives take the research aims and make them more practical and actionable . In other words, the research objectives showcase the steps that the researcher will take to achieve the research aims.

The research objectives need to be far more specific (higher resolution) and actionable than the research aims. In fact, it’s always a good idea to craft your research objectives using the “SMART” criteria. In other words, they should be specific, measurable, achievable, relevant and time-bound”.

Research Objectives: Examples  

Let’s look at two examples of research objectives. We’ll stick with the topic and research aims we mentioned previously.  

For the digital transformation topic:

To observe the retail HR employees throughout the digital transformation. To assess employee perceptions of digital transformation in retail HR. To identify the barriers and facilitators of digital transformation in retail HR.

And for the student wellness topic:

To determine whether student self-care predicts the well-being score of engineering graduate students. To determine whether student support predicts the well-being score of engineering students. To assess the interaction between student self-care and student support when predicting well-being in engineering graduate students.

  As you can see, these research objectives clearly align with the previously mentioned research aims and effectively translate the low-resolution aims into (comparatively) higher-resolution objectives and action points . They give the research project a clear focus and present something that resembles a research-based “to-do” list.

Research Questions: What are they?

Finally, we arrive at the all-important research questions. The research questions are, as the name suggests, the key questions that your study will seek to answer . Simply put, they are the core purpose of your dissertation, thesis, or research project. You’ll present them at the beginning of your document (either in the introduction chapter or literature review chapter) and you’ll answer them at the end of your document (typically in the discussion and conclusion chapters).  

The research questions will be the driving force throughout the research process. For example, in the literature review chapter, you’ll assess the relevance of any given resource based on whether it helps you move towards answering your research questions. Similarly, your methodology and research design will be heavily influenced by the nature of your research questions. For instance, research questions that are exploratory in nature will usually make use of a qualitative approach, whereas questions that relate to measurement or relationship testing will make use of a quantitative approach.  

Let’s look at some examples of research questions to make this more tangible.

Research Questions: Examples  

Again, we’ll stick with the research aims and research objectives we mentioned previously.  

For the digital transformation topic (which would be qualitative in nature):

How do employees perceive digital transformation in retail HR? What are the barriers and facilitators of digital transformation in retail HR?  

And for the student wellness topic (which would be quantitative in nature):

Does student self-care predict the well-being scores of engineering graduate students? Does student support predict the well-being scores of engineering students? Do student self-care and student support interact when predicting well-being in engineering graduate students?  

You’ll probably notice that there’s quite a formulaic approach to this. In other words, the research questions are basically the research objectives “converted” into question format. While that is true most of the time, it’s not always the case. For example, the first research objective for the digital transformation topic was more or less a step on the path toward the other objectives, and as such, it didn’t warrant its own research question.  

So, don’t rush your research questions and sloppily reword your objectives as questions. Carefully think about what exactly you’re trying to achieve (i.e. your research aim) and the objectives you’ve set out, then craft a set of well-aligned research questions . Also, keep in mind that this can be a somewhat iterative process , where you go back and tweak research objectives and aims to ensure tight alignment throughout the golden thread.

The importance of strong alignment 

Alignment is the keyword here and we have to stress its importance . Simply put, you need to make sure that there is a very tight alignment between all three pieces of the golden thread. If your research aims and research questions don’t align, for example, your project will be pulling in different directions and will lack focus . This is a common problem students face and can cause many headaches (and tears), so be warned.

Take the time to carefully craft your research aims, objectives and research questions before you run off down the research path. Ideally, get your research supervisor/advisor to review and comment on your golden thread before you invest significant time into your project, and certainly before you start collecting data .  

Recap: The golden thread

In this post, we unpacked the golden thread of research, consisting of the research aims , research objectives and research questions . You can jump back to any section using the links below.

As always, feel free to leave a comment below – we always love to hear from you. Also, if you’re interested in 1-on-1 support, take a look at our private coaching service here.

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Thank you very much for your great effort put. As an Undergraduate taking Demographic Research & Methodology, I’ve been trying so hard to understand clearly what is a Research Question, Research Aim and the Objectives in a research and the relationship between them etc. But as for now I’m thankful that you’ve solved my problem.

Well appreciated. This has helped me greatly in doing my dissertation.

An so delighted with this wonderful information thank you a lot.

so impressive i have benefited a lot looking forward to learn more on research.

I am very happy to have carefully gone through this well researched article.

Infact,I used to be phobia about anything research, because of my poor understanding of the concepts.

Now,I get to know that my research question is the same as my research objective(s) rephrased in question format.

I please I would need a follow up on the subject,as I intends to join the team of researchers. Thanks once again.

Thanks so much. This was really helpful.

I know you pepole have tried to break things into more understandable and easy format. And God bless you. Keep it up

i found this document so useful towards my study in research methods. thanks so much.

This is my 2nd read topic in your course and I should commend the simplified explanations of each part. I’m beginning to understand and absorb the use of each part of a dissertation/thesis. I’ll keep on reading your free course and might be able to avail the training course! Kudos!

Thank you! Better put that my lecture and helped to easily understand the basics which I feel often get brushed over when beginning dissertation work.

This is quite helpful. I like how the Golden thread has been explained and the needed alignment.

This is quite helpful. I really appreciate!

The article made it simple for researcher students to differentiate between three concepts.

Very innovative and educational in approach to conducting research.

I am very impressed with all these terminology, as I am a fresh student for post graduate, I am highly guided and I promised to continue making consultation when the need arise. Thanks a lot.

A very helpful piece. thanks, I really appreciate it .

Very well explained, and it might be helpful to many people like me.

Wish i had found this (and other) resource(s) at the beginning of my PhD journey… not in my writing up year… 😩 Anyways… just a quick question as i’m having some issues ordering my “golden thread”…. does it matter in what order you mention them? i.e., is it always first aims, then objectives, and finally the questions? or can you first mention the research questions and then the aims and objectives?

Thank you for a very simple explanation that builds upon the concepts in a very logical manner. Just prior to this, I read the research hypothesis article, which was equally very good. This met my primary objective.

My secondary objective was to understand the difference between research questions and research hypothesis, and in which context to use which one. However, I am still not clear on this. Can you kindly please guide?

In research, a research question is a clear and specific inquiry that the researcher wants to answer, while a research hypothesis is a tentative statement or prediction about the relationship between variables or the expected outcome of the study. Research questions are broader and guide the overall study, while hypotheses are specific and testable statements used in quantitative research. Research questions identify the problem, while hypotheses provide a focus for testing in the study.

Exactly what I need in this research journey, I look forward to more of your coaching videos.

This helped a lot. Thanks so much for the effort put into explaining it.

What data source in writing dissertation/Thesis requires?

What is data source covers when writing dessertation/thesis

This is quite useful thanks

I’m excited and thankful. I got so much value which will help me progress in my thesis.

where are the locations of the reserch statement, research objective and research question in a reserach paper? Can you write an ouline that defines their places in the researh paper?

Very helpful and important tips on Aims, Objectives and Questions.

Thank you so much for making research aim, research objectives and research question so clear. This will be helpful to me as i continue with my thesis.

Thanks much for this content. I learned a lot. And I am inspired to learn more. I am still struggling with my preparation for dissertation outline/proposal. But I consistently follow contents and tutorials and the new FB of GRAD Coach. Hope to really become confident in writing my dissertation and successfully defend it.

As a researcher and lecturer, I find splitting research goals into research aims, objectives, and questions is unnecessarily bureaucratic and confusing for students. For most biomedical research projects, including ‘real research’, 1-3 research questions will suffice (numbers may differ by discipline).

Awesome! Very important resources and presented in an informative way to easily understand the golden thread. Indeed, thank you so much.

Well explained

The blog article on research aims, objectives, and questions by Grad Coach is a clear and insightful guide that aligns with my experiences in academic research. The article effectively breaks down the often complex concepts of research aims and objectives, providing a straightforward and accessible explanation. Drawing from my own research endeavors, I appreciate the practical tips offered, such as the need for specificity and clarity when formulating research questions. The article serves as a valuable resource for students and researchers, offering a concise roadmap for crafting well-defined research goals and objectives. Whether you’re a novice or an experienced researcher, this article provides practical insights that contribute to the foundational aspects of a successful research endeavor.

A great thanks for you. it is really amazing explanation. I grasp a lot and one step up to research knowledge.

I really found these tips helpful. Thank you very much Grad Coach.

I found this article helpful. Thanks for sharing this.

thank you so much, the explanation and examples are really helpful

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11.1 The Purpose of Research Writing

Learning objectives.

• Identify reasons to research writing projects.
• Outline the steps of the research writing process.

Why was the Great Wall of China built? What have scientists learned about the possibility of life on Mars? What roles did women play in the American Revolution? How does the human brain create, store, and retrieve memories? Who invented the game of football, and how has it changed over the years?

You may know the answers to these questions off the top of your head. If you are like most people, however, you find answers to tough questions like these by searching the Internet, visiting the library, or asking others for information. To put it simply, you perform research.

Whether you are a scientist, an artist, a paralegal, or a parent, you probably perform research in your everyday life. When your boss, your instructor, or a family member asks you a question that you do not know the answer to, you locate relevant information, analyze your findings, and share your results. Locating, analyzing, and sharing information are key steps in the research process, and in this chapter, you will learn more about each step. By developing your research writing skills, you will prepare yourself to answer any question no matter how challenging.

Reasons for Research

When you perform research, you are essentially trying to solve a mystery—you want to know how something works or why something happened. In other words, you want to answer a question that you (and other people) have about the world. This is one of the most basic reasons for performing research.

But the research process does not end when you have solved your mystery. Imagine what would happen if a detective collected enough evidence to solve a criminal case, but she never shared her solution with the authorities. Presenting what you have learned from research can be just as important as performing the research. Research results can be presented in a variety of ways, but one of the most popular—and effective—presentation forms is the research paper . A research paper presents an original thesis, or purpose statement, about a topic and develops that thesis with information gathered from a variety of sources.

If you are curious about the possibility of life on Mars, for example, you might choose to research the topic. What will you do, though, when your research is complete? You will need a way to put your thoughts together in a logical, coherent manner. You may want to use the facts you have learned to create a narrative or to support an argument. And you may want to show the results of your research to your friends, your teachers, or even the editors of magazines and journals. Writing a research paper is an ideal way to organize thoughts, craft narratives or make arguments based on research, and share your newfound knowledge with the world.

Write a paragraph about a time when you used research in your everyday life. Did you look for the cheapest way to travel from Houston to Denver? Did you search for a way to remove gum from the bottom of your shoe? In your paragraph, explain what you wanted to research, how you performed the research, and what you learned as a result.

Research Writing and the Academic Paper

No matter what field of study you are interested in, you will most likely be asked to write a research paper during your academic career. For example, a student in an art history course might write a research paper about an artist’s work. Similarly, a student in a psychology course might write a research paper about current findings in childhood development.

Having to write a research paper may feel intimidating at first. After all, researching and writing a long paper requires a lot of time, effort, and organization. However, writing a research paper can also be a great opportunity to explore a topic that is particularly interesting to you. The research process allows you to gain expertise on a topic of your choice, and the writing process helps you remember what you have learned and understand it on a deeper level.

Research Writing at Work

Knowing how to write a good research paper is a valuable skill that will serve you well throughout your career. Whether you are developing a new product, studying the best way to perform a procedure, or learning about challenges and opportunities in your field of employment, you will use research techniques to guide your exploration. You may even need to create a written report of your findings. And because effective communication is essential to any company, employers seek to hire people who can write clearly and professionally.

Writing at Work

Take a few minutes to think about each of the following careers. How might each of these professionals use researching and research writing skills on the job?

• Medical laboratory technician
• Small business owner
• Information technology professional
• Freelance magazine writer

A medical laboratory technician or information technology professional might do research to learn about the latest technological developments in either of these fields. A small business owner might conduct research to learn about the latest trends in his or her industry. A freelance magazine writer may need to research a given topic to write an informed, up-to-date article.

Think about the job of your dreams. How might you use research writing skills to perform that job? Create a list of ways in which strong researching, organizing, writing, and critical thinking skills could help you succeed at your dream job. How might these skills help you obtain that job?

Steps of the Research Writing Process

How does a research paper grow from a folder of brainstormed notes to a polished final draft? No two projects are identical, but most projects follow a series of six basic steps.

These are the steps in the research writing process:

• Choose a topic.
• Plan and schedule time to research and write.
• Conduct research.
• Organize research and ideas.
• Draft your paper.
• Revise and edit your paper.

Each of these steps will be discussed in more detail later in this chapter. For now, though, we will take a brief look at what each step involves.

Step 1: Choosing a Topic

As you may recall from Chapter 8 “The Writing Process: How Do I Begin?” , to narrow the focus of your topic, you may try freewriting exercises, such as brainstorming. You may also need to ask a specific research question —a broad, open-ended question that will guide your research—as well as propose a possible answer, or a working thesis . You may use your research question and your working thesis to create a research proposal . In a research proposal, you present your main research question, any related subquestions you plan to explore, and your working thesis.

Step 2: Planning and Scheduling

Before you start researching your topic, take time to plan your researching and writing schedule. Research projects can take days, weeks, or even months to complete. Creating a schedule is a good way to ensure that you do not end up being overwhelmed by all the work you have to do as the deadline approaches.

During this step of the process, it is also a good idea to plan the resources and organizational tools you will use to keep yourself on track throughout the project. Flowcharts, calendars, and checklists can all help you stick to your schedule. See Chapter 11 “Writing from Research: What Will I Learn?” , Section 11.2 “Steps in Developing a Research Proposal” for an example of a research schedule.

Step 3: Conducting Research

When going about your research, you will likely use a variety of sources—anything from books and periodicals to video presentations and in-person interviews.

Your sources will include both primary sources and secondary sources . Primary sources provide firsthand information or raw data. For example, surveys, in-person interviews, and historical documents are primary sources. Secondary sources, such as biographies, literary reviews, or magazine articles, include some analysis or interpretation of the information presented. As you conduct research, you will take detailed, careful notes about your discoveries. You will also evaluate the reliability of each source you find.

Step 4: Organizing Research and the Writer’s Ideas

When your research is complete, you will organize your findings and decide which sources to cite in your paper. You will also have an opportunity to evaluate the evidence you have collected and determine whether it supports your thesis, or the focus of your paper. You may decide to adjust your thesis or conduct additional research to ensure that your thesis is well supported.

Remember, your working thesis is not set in stone. You can and should change your working thesis throughout the research writing process if the evidence you find does not support your original thesis. Never try to force evidence to fit your argument. For example, your working thesis is “Mars cannot support life-forms.” Yet, a week into researching your topic, you find an article in the New York Times detailing new findings of bacteria under the Martian surface. Instead of trying to argue that bacteria are not life forms, you might instead alter your thesis to “Mars cannot support complex life-forms.”

Step 5: Drafting Your Paper

Now you are ready to combine your research findings with your critical analysis of the results in a rough draft. You will incorporate source materials into your paper and discuss each source thoughtfully in relation to your thesis or purpose statement.

When you cite your reference sources, it is important to pay close attention to standard conventions for citing sources in order to avoid plagiarism , or the practice of using someone else’s words without acknowledging the source. Later in this chapter, you will learn how to incorporate sources in your paper and avoid some of the most common pitfalls of attributing information.

Step 6: Revising and Editing Your Paper

In the final step of the research writing process, you will revise and polish your paper. You might reorganize your paper’s structure or revise for unity and cohesion, ensuring that each element in your paper flows into the next logically and naturally. You will also make sure that your paper uses an appropriate and consistent tone.

Once you feel confident in the strength of your writing, you will edit your paper for proper spelling, grammar, punctuation, mechanics, and formatting. When you complete this final step, you will have transformed a simple idea or question into a thoroughly researched and well-written paper you can be proud of!

Review the steps of the research writing process. Then answer the questions on your own sheet of paper.

• In which steps of the research writing process are you allowed to change your thesis?
• In step 2, which types of information should you include in your project schedule?
• What might happen if you eliminated step 4 from the research writing process?

Key Takeaways

• People undertake research projects throughout their academic and professional careers in order to answer specific questions, share their findings with others, increase their understanding of challenging topics, and strengthen their researching, writing, and analytical skills.
• The research writing process generally comprises six steps: choosing a topic, scheduling and planning time for research and writing, conducting research, organizing research and ideas, drafting a paper, and revising and editing the paper.

Writing for Success Copyright © 2015 by University of Minnesota is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

Airport Passenger-Related Processing Rates Guidebook (2009)

Chapter: chapter 3 - defining the research: purpose, focus, and potential uses.

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14 Chapter 3 identifies roles, relationships, and responsibilities of stakeholders. It examines principal steps involved in planning an airport passenger-rate data collection effort. It begins with the ques- tion of whether the potential benefits of the proposed effort outweigh the anticipated cost; describes different types of research (i.e., exploratory, descriptive, inferential); summarizes the questions each type addresses; and notes the ends to which the data might be used. 3.1 Roles and Responsibilities When an airport data collection event is first mentioned, it invariably raises numerous ques- tions: Who is asking for the data? How will it be used? What’s the budget? What’s the schedule? What kind of resources can be made available? Without answers to these fundamental questions, the success of your research is in jeopardy. This section will help the researcher establish the role of key stakeholders and their interrelationships within the team. Many entities can sponsor a data collection study, including airports, airlines, manufacturers, and various agencies. Likewise, there are many ways of managing and staffing the event and pro- moting involvement with stakeholders. There are therefore myriad ways of organizing a study. Exhibit 3-1 is an example of how a study could be arranged with the airport as the sponsor. 3.1.1 Client/Sponsor For airports, oversight is guided by a board, commission, or an authority consisting of appointed or elected officials. While these agencies typically provide oversight to airport man- agement and approve long-term plans and large capital expenditures, usually it is the airport director or manager who makes day-to-day decisions. Depending on the size of the airport, there may be several departments, each having its own manager. In such cases, passenger terminal-related studies would typically fall within the purview of the planning and/or engineering department and would be managed by its director. Regardless of the affiliation of the project sponsor(s), it is essential that the following ques- tions be answered clearly and unambiguously as they pertain to the sponsor at the beginning of any project: • Who has primary responsibility for defining the questions the study is intended to address? • What preference does this person or group have regarding ongoing involvement with the project? – What information would they like to receive, in what format, and with what frequency? – Who should be the principal point-of-contact (POC) on the client’s side for questions that might emerge related to the study’s focus, direction, etc.? C H A P T E R 3 Defining the Research: Purpose, Focus, and Potential Uses

Defining the Research: Purpose, Focus, and Potential Uses 15 • Who is the designated project manager, and what information would he or she like to receive, in what format, and with what frequency? • If the person given responsibility for day-to-day issues pertaining to access, authorizations, etc. is different from the project manager, who is that person, and what is the scope of issues he or she is authorized to address? • If problems or obstacles arise in implementing the study, and the project manager is not able or authorized to resolve them, what is the chain of persons through which the issue should be escalated? 3.1.2 Study Team The size of the study team will depend on the team’s depth and organization, and the size, duration, and complexity of the study itself. For a typical medium- to large-scale study, the roles listed in the following sections are the most typical. Multiple roles might be assumed by a single person or distributed across multiple persons. Titles vary as well, but the functions are largely universal. Project Manager The project manager is typically a mid-level to senior person who has the long-term, day-to- day relationship with his or her client counterpart. The need for the passenger-related process- ing rate study may initially originate from discussions between the project manager and those within the airport or airline. Survey Manager The survey manager is usually a mid-level staff person. His/her role on the project would be to oversee the day-to-day management of the data processing rate study, including leading the development of the scope, schedule, and budget; developing the team; and assigning roles and responsibilities. The survey manager would have the responsibility of ensuring the survey goals were adequately defined and met. Decision Maker Survey Manager Admin. Support Staffing Source (e.g., airport personnel, mkt. research firm) Surveyor Surveyor Surveyor Sponsor/Client (Airport) (Large Airport: Dir./Mgr.) Project Manager (Large Airport: Dir. Planning/Eng.) (Small Airport: Apt. Mgr.) Project Manager (Typ. oversees multiple tasks of which survey is but one part) Study Team (Typically, Consultant) Statistical Technical Expert Survey Assistant Data Analyst IT Analyst Other Stakeholders • Airlines • Agencies • Concessionaires Exhibit 3-1. Typical sponsor and study team roles (assuming an airport is the sponsor).

16 Airport Passenger-Related Processing Rates Guidebook Research and Statistical Expert A person(s) with expertise in research methodology and quantitative/statistical analysis should be consulted to develop, or provide comments and recommendations about, the overall methodology, the sampling plan, and so forth. Most of this person’s input would occur at the project’s initiation. A distinction is sometimes drawn in the consulting literature among differ- ent approaches to consulting. One such approach, generally referred to as process consultation might be of particular appeal.1 When acting in this role, the consultant not only provides tech- nical expertise related to the specific project, but also works with the client to develop expertise. This arrangement has the goal of, over time, reducing the reliance on the consultant. Survey Assistant The survey assistant has primary responsibility for assisting the survey project manager and secondarily to assist others on the project team throughout the duration of the study. Typically, this staff person will be at a junior level. The degree of assistance this person can provide is based on his/her level of education and current skill sets. Data Analyst The data analyst should not only be well-versed in technical analysis, but should also have a strong familiarity with the airport terminal environment. This person could be a terminal or air- port planner or aviation architect. The analyst is often largely responsible for documenting results, and responsibilities might extend to presenting findings to the client. Administrative Support Data collection efforts are inherently complex and, as such, often require a significant level of coordination and administration. The staff person serving this function would be responsible for such things as making travel plans, scheduling visits to the airport’s security office, buying supplies, shipping and receiving materials, scheduling meetings, preparing invoices and con- tracts, and editing/proofing the report. Data Collection Staff For small studies (e.g., small airports where only a few functional elements are being observed for a limited time period), airport/airline or consultant staffing may be used. For larger studies, typically examining multiple functional elements of a medium or large airport over a multi-day period, a market-research firm is frequently employed. The data collection staff reports directly to the survey manager. 3.2 Is the Study Needed? While the need for data collection is often justifiable, the benefit of validating the need, and avoiding what might be a costly, and possibly unjustified, effort well exceeds the relatively minor cost of pausing to consider a few basic questions (see Appendix C for more information). Exhibit 3-2 illustrates these questions. 3.3 Research Fundamentals This section summarizes a number of fundamental issues and terms related to the research process. (Additional detail is included in Appendix C.) 1 Schein, E. H. (1999). Process Consultation Revisited: Building the Helping Relationship. NY: Addison Wesley.

Research is a dynamic process with both deductive and inductive dimensions. This differs in some ways from what some present as the “traditional” approach to research, i.e., that theory drives hypothesis testing. Sometimes it does, but sometimes it doesn’t work this way. 3.3.1 Theory, Hypotheses, and Evidence The word “theory” often implies a formal set of laws, propositions, variables, and the like, whose relationships are clearly defined. A related implication is that theory may not be particu- larly germane to the everyday world of work. This view of theory is not incorrect, but neither is it complete. While theory can be abstract and complex in its detail, it does not necessarily have to be abstract, complex, or formal. It can be thought of more broadly and simply as an explanation of “how the world works.” For exam- ple, an organization might develop a mission or a value statement (or both); engrave the words in a medium intended to last millennia; and prominently display the statement in the workplace with the intent of communicating to all its perspective clients on issues pertinent to its view. In Defining the Research: Purpose, Focus, and Potential Uses 17 Question Things to Consider Have relevant data been collected at this airport in the past that might be used rather than collecting new data? Might you be able to get data from another airport similar in key ways to this airport? Are there data available that might help answer the research question? Might access to the data be blocked due to proprietary or security issues? Sometimes the data are perceived to be so sensitive that the “owner” of the data may not give permission to share it. Has the decision already been made, and the data are being collected to legitimize the decision? Is there anything to suggest that the study is an attempt to “prove” something true or false? What role will the results play in the decision being considered? To what extent will the decision makers be persuaded by the results? What will the decision makers accept as credible evidence? Before collecting data, make certain that the research plan will result in data that the sponsors will accept. It is better to learn beforehand, for example, that the proposed sampling plan does not meet the sponsor’s criteria for rigor. What is the cost of the potential investment that the data will help inform? What is the cost of conducting the research? Does the benefit equal or outweigh the cost? Cost should be considered not only in economic terms, but as safety, inconvenience, and so forth. Exhibit 3-2. Considerations to determine need for data collection.

2008, British Airways announced a new venture: OpenSkies. The “theory” OpenSkies used to define its clients is reflected in its advertising as shown in Exhibit 3-3. So, how does this relate to airport processing rate studies? It relates in the following two ways: 1. The published research literature may well contain formal theories relevant to what data to collect and how to collect it. For example, Appendix B includes a bibliography of recent research articles related to passenger and baggage processing in airports. It is intended to illustrate the scope and diversity of research available on a given topic. Before embarking on an investigation, review the literature to see how it might enhance the quality of the planned research. The Internet provides access to numerous sources for such scholarly documents. 2. Informally, the key decisions about how to go about collecting data are grounded in assump- tions about how things work (i.e., one’s own theory). For example, you might choose to col- lect passenger security screening data between 6:00 a.m. and 8:00 a.m. on a Monday because your experience is that this time period reflects peak checkpoint activity. While this “theory” may be correct in some circumstances, it may also be wrong in others. For example, at many vacation-oriented airports, the peak at the checkpoint occurs in the late morning due to check-out times at hotels. Another common view of research is of the stereotypical scientist, objectively testing hypothe- ses (or an “educated guess”) arising from theory. Exhibit 3-4 reflects this general approach to research. This is certainly one way in which research proceeds, but, similar to theory, it is not the only way. Before considering an “evidence first” approach, we wish to mention a variation on the tra- ditional approach displayed in Exhibit 3-4 that has been gaining dominance in recent years. In particular, this is a confidence interval (CI) approach rather than a hypothesis driven approach. In a hypothesis driven approach, the researcher’s primary interest is in testing a population parameter, and uses a sample drawn from the population. When the researcher takes a CI approach, the intent is to calculate an interval within which the population parameter is likely 18 Airport Passenger-Related Processing Rates Guidebook Exhibit 3-3. OpenSkies advertisement. Question key assumptions, even if they seem to be “common sense,” by checking with informants, look- ing at the literature, etc.

to fall. Hypotheses are stated before data collection; CIs are calculated after data are collected.2 In conducting passenger-processing rate research in airport environments, the CI approach is going to be the most appropriate in most instances. A markedly different approach to those described above is shown in Exhibit 3-5. In contrast to beginning with a theory and then collecting evidence to test the theory or estimate a popula- tion parameter within some CI, this approach begins with evidence for which one seeks poten- tial explanations, or “theories” to explain the evidence. This approach is subsumed under the broad heading of Bayesian Law, so named after the 18th Century English clergyman, Thomas Bayes, credited with developing the approach. Depending on where one begins can result in potentially dramatic conclusions (see Exhibit 3-6). This is important because limiting oneself to a particular perspective of how research should be conducted and how data ought to be gathered may impose unnecessary constraints. What is important is that the research is executed systematically and with rigor. The documented ways in which science proceeds are often idealized: portraying what is inherently a very dynamic and nonlinear process as logical and linear. 3.3.2 Research Questions and Purposes A basic issue in research is specifying the question the research will help answer. Penning a specific question also helps in determining what approach might be best used in seeking an Defining the Research: Purpose, Focus, and Potential Uses 19 Theory Drives questions & hypotheses Hypothesis: Installing n kiosks will reduce the average time of passengers waiting in line by 10% over check-in agents. Leading to a conclusion Drives data collection Followed by analysis Exhibit 3-4. Hypothesis driven approach. Evidence leads to speculation about possible explanations Which may or may not drive more data collection & analysis Theory Exhibit 3-5. Bayesian approach. 2 While these approaches are presented here as mutually exclusive, they might be integrated in practice.

answer. One classic text in research methodology5 suggests that a research question should express a relationship between two or more variables, and it should imply an empirical approach, that is, it should lend itself to being measured using data. A variable is, not surprisingly, some- thing that can vary, or assume different values. In the next section, illustrative questions are given, categorized by the purpose of research with which they are best matched. The five research purposes are presented as the following: 1. Explore, 2. Describe, 3. Test, 4. Evaluate, and 5. Predict. The distinctions among these purposes are not absolute, nor are they necessarily exclusive of one another. A research initiative might be directed at answering questions with multiple pur- poses. Indeed, this is but one of many ways of classifying research. In addition, the reader whose practice lies primarily in the arena of modeling and simulation might note their absence from this list. Although modeling and simulation applications require input data, for example, to gen- erate distributions and parameters for use as stochastic varieties in modeling, the techniques used to collect data are largely independent of specific applications (such as simulation and model- ing). Those issues unique to modeling are beyond the scope of this guidebook. Explore (Exploratory Research) Exploratory research is sometimes defined as “what to do when you don’t know what you don’t know.” Its aim is discovery and to develop an understanding of relevant variables and their interactions in a real (field) environment. Exploratory research, as such, is appropriate when the 20 Airport Passenger-Related Processing Rates Guidebook If your intent is to… And take action based on… Use… Example Test a hypothesis regarding a population parameter Whether you reject or fail to reject the null hypothesis Hypothesis testing approach The proportion of coach passengers checking in more than 60 min prior to scheduled departure is 80% H A : p > .80 3 H 0 : p .804 Estimate a population parameter The confidence interval selected CI approach Plus or minus 5%, what is the average time coach passengers check in prior to scheduled departure? Determine the likelihood of an event given some evidence The calculated probability Bayesian approach What is the probability that a passenger’s carry on- luggage will be subject to secondary security screening given that the passenger is boarding an international flight? Exhibit 3-6. Research approaches. 3 This is the research, or Alternative, hypothesis. It reads: The proportion is greater than 80%. 4 This is the null hypothesis. It is what is tested, and reads: The proportion is less than or equal to 80%. 5 Kerlinger F. & Lee, H. (2000). Foundations of Behavioral Research, 4th ed. NY: Harcourt Brace.

problem is not well defined. For example, passenger complaints about signs within a facility might prompt the following exploratory question: • “Where should signage be located to minimize passenger confusion?” As another example, if a new security checkpoint configuration is proposed, it may be too novel to rely on variables used in other studies. The question, therefore, might then be the following: • “How does a given alternative security checkpoint configuration affect capacity?” This type of research is often qualitative rather than quantitative. That is, it employs verbal descriptors of observations, rather than counts of those observations (see Appendix C for more information). Describe (Descriptive Research) Descriptive research, as the name implies, is intended to describe phenomena. While descrip- tive research might involve collecting qualitative data by asking open-ended questions in an interview, it typically employs quantitative methods resulting in reporting frequencies, calculat- ing averages, and the like. The following two questions illustrate the nature of descriptive research. Each implies that the relevant variables have been identified as well as the conditions under which the data should be collected. • “What is the average number of passengers departing on international flights on weekday evenings in July at a given airport?” • “How many men use a given restroom at a particular location at a given time?” Test (Experimental and Quasi-experimental Research and Modeling) Often, the intent of the research is not simply to describe something, but to test the impact of some intervention. In an airport environment, such research might be initiated to evaluate the relative effectiveness of a security screening technology in accurately detecting contraband. It is similar in approach to research conducted to assess the relative effectiveness of an experimental drug in comparison to a control (placebo) or another drug. Variables are often manipulated and controlled. This research lies largely outside the scope of this guidebook and, as such, will not receive much attention. Examples of questions that might be asked in this type of research include the following: • “What is the impact of posting airline personnel near check-in waiting lines on the average passenger waiting time?” In addition to the classic “experiment,” simulation modeling might be used, employing rep- resentative data to help answer questions such as the following: • “What would be the impact on processing time of a new security measure being considered?” • “How many agents are needed to keep passenger waiting time below an average of 10 min?” Evaluate (Evaluative Research) Sometimes, the intent of the research is to assess performance against some standard or stated requirement. Basically, evaluation research is concerned with seeing how well something is work- ing, with an eye toward improving performance, as illustrated by the following two questions: • “Is the performance of a given piece of equipment in the field consistent with manufacturer’s specifications?” • “On average, what proportion of passengers waits in a security checkpoint line longer than the 10-minute maximum threshold specified by an airline?” Defining the Research: Purpose, Focus, and Potential Uses 21

Predict Finally, research might be initiated to attempt to predict or anticipate potential emerging pat- terns before they occur. This is related to environmental scanning, insofar as it represents a delib- erate attempt to monitor potential trends and their impact. For example, in the early 1970s, one might have posed the following question: • “What would be the impact of an increase in the number of women in the workforce on air- port design?” There are numerous documented approaches to answering questions such as these. While well beyond the scope of this guidebook, here is one as illustrative: scenario planning. This method involves convening persons with relevant expertise to identify those areas that might most impact the industry (e.g., regulation, fuel costs, demographic changes), and then to systemati- cally consider what the best, worst, and might likely scenarios might be. The principal value of such an approach is that it facilitates deliberate consideration of future trends, and in so doing, presumably leaves people better prepared. When the goal of the research is to predict, data from multiple sources might be sought. The scenario planning example relies, to an extent, on the judgments of experts. Probabilities can also be drawn from historical data to help identify patterns and trends. Exhibit 3-7 is a summary of the key characteristics of each research type. 3.4 Developing the Research Plan Large research studies, particularly when funding is being requested, often require the researchers to adhere to a specific set of technical requirements. The Research Team is aware that the ad hoc and short timeline of many airport-planning research efforts makes developing a “for- mal” research plan impracticable. Nonetheless, even though you might not have the “luxury” of 22 Airport Passenger-Related Processing Rates Guidebook Research Purpose Characteristics Explore Primary purpose: to better define or understand a situation. Data will help answer the research question. The benefit of conducting the research justifies the cost. Qualitative data are recorded, using observation. Describe Primary purpose: to provide descriptive information about something. Test Primary purpose: to assess the impact of a proposed change in procedure or policy. Evaluate Primary purpose: to assess performance against requirements. Predict Primary purpose: to consider possible future circumstances with the purpose of being better prepared for emerging trends. Exhibit 3-7. Summary of research types.

developing such a plan, there are benefits to considering the issues described in this section, as well as documenting basic information. The following are the three major elements the Research Team believes worth documenting, regardless of the size of the research endeavor.6 1. Goals or aims. 2. Background and significance. 3. Research design and methods. Each is described in the sections that follow. 3.4.1 Goals or Aims Specify the question the research is intended to help answer or the specific purpose of the research. The experience of having to translate an intended purpose into words can help clarify your intent. In addition, a written statement can serve as a way of ensuring that your understand- ing of the purpose of the research is consistent with that of the sponsor and other stakeholders. Two examples follow: Statement of Purpose—Example 1 The purpose of this study is to aid decision makers in determining if extending the dwell time of the airport’s automated guideway transit system (AGTS) vehicles from 30 sec to 35 sec at the Concourse C station might improve overall system capacity by providing more boarding time for passengers. Statement of Purpose—Example 2 The goal of this study is to provide airport management with recent data showing the percent- age of arriving flights whose first checked bag reaches the claim device within the airport’s goal of 15 min. 3.4.2 Background and Significance Document what is already known, and specify how the proposed research initiative will add to this knowledge. Consider a “devil’s advocate” perspective by asking what the consequences of not doing the research might be. 3.4.3 Research Design and Methods In this section, describe how you will go about collecting and analyzing data. Additional infor- mation about these issues, including sampling strategies and sample size, is presented in Chapter 5 and in Appendix C. The research plan does not need be lengthy. It should, however, capture key information that, were it not documented and those familiar with the research were not available, would be diffi- cult to ascertain. Defining the Research: Purpose, Focus, and Potential Uses 23 6 This section is partly based on guidelines published by the Agency for Healthcare Research and Quality, Department of Health and Human Services. http://www.ahrq.gov/fund/esstplan.htm.

TRB’s Airport Cooperative Research Program (ACRP) Report 23: Airport Passenger-Related Processing Rates Guidebook provides guidance on how to collect accurate passenger-related processing data for evaluating facility requirements to promote efficient and cost-effective airport terminal design.

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Research: Meaning and Purpose

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• Kazi Abusaleh 4 &
• Akib Bin Anwar 5  

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The objective of the chapter is to provide the conceptual framework of the research and research process and draw the importance of research in social sciences. Various books and research papers were reviewed to write the chapter. The chapter defines ‘research’ as a deliberate and systematic scientific investigation into a phenomenon to explore, analyse, and predict about the issues or circumstances, and characterizes ‘research’ as a systematic and scientific mode of inquiry, a way to testify the existing knowledge and theories, and a well-designed process to answer questions in a reliable and unbiased way. This chapter, however, categorizes research into eight types under four headings, explains six steps to carry out a research work scientifically, and finally sketches the importance of research in social sciences.

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Abusaleh, K., Anwar, A.B. (2022). Research: Meaning and Purpose. In: Islam, M.R., Khan, N.A., Baikady, R. (eds) Principles of Social Research Methodology. Springer, Singapore. https://doi.org/10.1007/978-981-19-5441-2_2

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Overview of research process.

The Research Process

Anything you write involves organization and a logical flow of ideas, so understanding the logic of the research process before beginning to write is essential. Simply put, you need to put your writing in the larger context—see the forest before you even attempt to see the trees.

In this brief introductory module, we’ll review the major steps in the research process, conceptualized here as a series of steps within a circle, with each step dependent on the previous one. The circle best depicts the recursive nature of the process; that is, once the process has been completed, the researcher may begin again by refining or expanding on the initial approach, or even pioneering a completely new approach to solving the problem.

Identify a Research Problem

You identify a research problem by first selecting a general topic that’s interesting to you and to the interests and specialties of your research advisor. Once identified, you’ll need to narrow it. For example, if teenage pregnancy is your general topic area, your specific topic could be a comparison of how teenage pregnancy affects young fathers and mothers differently.

Review the Literature

Find out what’s being asked or what’s already been done in the area by doing some exploratory reading. Discuss the topic with your advisor to gain additional insights, explore novel approaches, and begin to develop your research question, purpose statement, and hypothesis(es), if applicable.

Determine Research Question

A good research question is a question worth asking; one that poses a problem worth solving. A good question should:

• Be clear . It must be understandable to you and to others.
• Be researchable . It should be capable of developing into a manageable research design, so data may be collected in relation to it. Extremely abstract terms are unlikely to be suitable.
• Connect with established theory and research . There should be a literature on which you can draw to illuminate how your research question(s) should be approached.
• Be neither too broad nor too narrow. See Appendix A for a brief explanation of the narrowing process and how your research question, purpose statement, and hypothesis(es) are interconnected.

Appendix A Research Questions, Purpose Statement, Hypothesis(es)

Develop Research Methods

Once you’ve finalized your research question, purpose statement, and hypothesis(es), you’ll need to write your research proposal—a detailed management plan for your research project. The proposal is as essential to successful research as an architect’s plans are to the construction of a building.

See Appendix B to view the basic components of a research proposal.

Appendix B Components of a Research Proposal

Collect & Analyze Data

In Practical Research–Planning and Design (2005, 8th Edition), Leedy and Ormrod provide excellent advice for what the researcher does at this stage in the research process. The researcher now

• collects data that potentially relate to the problem,
• arranges the data into a logical organizational structure,
• analyzes and interprets the data to determine their meaning, 
• determines if the data resolve the research problem or not, and
• determines if the data support the hypothesis or not.

Document the Work

Because research reports differ by discipline, the most effective way for you to understand formatting and citations is to examine reports from others in your department or field. The library’s electronic databases provide a wealth of examples illustrating how others in your field document their research.

Communicate Your Research

Talk with your advisor about potential local, regional, or national venues to present your findings. And don’t sell yourself short: Consider publishing your research in related books or journals.

Refine/Expand, Pioneer

Earlier, we emphasized the fact that the research process, rather than being linear, is recursive—the reason we conceptualized the process as a series of steps within a circle. At this stage, you may need to revisit your research problem in the context of your findings. You might also investigate the implications of your work and identify new problems or refine your previous approach.

The process then begins anew . . . and you’ll once again move through the series of steps in the circle.

Continue to Module Two

Appendix C - Key Research Terms

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Scientific Research – Types, Purpose and Guide

Table of Contents

Scientific Research

Definition:

Scientific research is the systematic and empirical investigation of phenomena, theories, or hypotheses, using various methods and techniques in order to acquire new knowledge or to validate existing knowledge.

It involves the collection, analysis, interpretation, and presentation of data, as well as the formulation and testing of hypotheses. Scientific research can be conducted in various fields, such as natural sciences, social sciences, and engineering, and may involve experiments, observations, surveys, or other forms of data collection. The goal of scientific research is to advance knowledge, improve understanding, and contribute to the development of solutions to practical problems.

Types of Scientific Research

There are different types of scientific research, which can be classified based on their purpose, method, and application. In this response, we will discuss the four main types of scientific research.

Descriptive Research

Descriptive research aims to describe or document a particular phenomenon or situation, without altering it in any way. This type of research is usually done through observation, surveys, or case studies. Descriptive research is useful in generating ideas, understanding complex phenomena, and providing a foundation for future research. However, it does not provide explanations or causal relationships between variables.

Exploratory Research

Exploratory research aims to explore a new area of inquiry or develop initial ideas for future research. This type of research is usually conducted through observation, interviews, or focus groups. Exploratory research is useful in generating hypotheses, identifying research questions, and determining the feasibility of a larger study. However, it does not provide conclusive evidence or establish cause-and-effect relationships.

Experimental Research

Experimental research aims to test cause-and-effect relationships between variables by manipulating one variable and observing the effects on another variable. This type of research involves the use of an experimental group, which receives a treatment, and a control group, which does not receive the treatment. Experimental research is useful in establishing causal relationships, replicating results, and controlling extraneous variables. However, it may not be feasible or ethical to manipulate certain variables in some contexts.

Correlational Research

Correlational research aims to examine the relationship between two or more variables without manipulating them. This type of research involves the use of statistical techniques to determine the strength and direction of the relationship between variables. Correlational research is useful in identifying patterns, predicting outcomes, and testing theories. However, it does not establish causation or control for confounding variables.

Scientific Research Methods

Scientific research methods are used in scientific research to investigate phenomena, acquire knowledge, and answer questions using empirical evidence. Here are some commonly used scientific research methods:

Observational Studies

This method involves observing and recording phenomena as they occur in their natural setting. It can be done through direct observation or by using tools such as cameras, microscopes, or sensors.

Experimental Studies

This method involves manipulating one or more variables to determine the effect on the outcome. This type of study is often used to establish cause-and-effect relationships.

Survey Research

This method involves collecting data from a large number of people by asking them a set of standardized questions. Surveys can be conducted in person, over the phone, or online.

Case Studies

This method involves in-depth analysis of a single individual, group, or organization. Case studies are often used to gain insights into complex or unusual phenomena.

Meta-analysis

This method involves combining data from multiple studies to arrive at a more reliable conclusion. This technique can be used to identify patterns and trends across a large number of studies.

Qualitative Research

This method involves collecting and analyzing non-numerical data, such as interviews, focus groups, or observations. This type of research is often used to explore complex phenomena and to gain an understanding of people’s experiences and perspectives.

Quantitative Research

This method involves collecting and analyzing numerical data using statistical techniques. This type of research is often used to test hypotheses and to establish cause-and-effect relationships.

Longitudinal Studies

This method involves following a group of individuals over a period of time to observe changes and to identify patterns and trends. This type of study can be used to investigate the long-term effects of a particular intervention or exposure.

Data Analysis Methods

There are many different data analysis methods used in scientific research, and the choice of method depends on the type of data being collected and the research question. Here are some commonly used data analysis methods:

• Descriptive statistics: This involves using summary statistics such as mean, median, mode, standard deviation, and range to describe the basic features of the data.
• Inferential statistics: This involves using statistical tests to make inferences about a population based on a sample of data. Examples of inferential statistics include t-tests, ANOVA, and regression analysis.
• Qualitative analysis: This involves analyzing non-numerical data such as interviews, focus groups, and observations. Qualitative analysis may involve identifying themes, patterns, or categories in the data.
• Content analysis: This involves analyzing the content of written or visual materials such as articles, speeches, or images. Content analysis may involve identifying themes, patterns, or categories in the content.
• Data mining: This involves using automated methods to analyze large datasets to identify patterns, trends, or relationships in the data.
• Machine learning: This involves using algorithms to analyze data and make predictions or classifications based on the patterns identified in the data.

Application of Scientific Research

Scientific research has numerous applications in many fields, including:

• Medicine and healthcare: Scientific research is used to develop new drugs, medical treatments, and vaccines. It is also used to understand the causes and risk factors of diseases, as well as to develop new diagnostic tools and medical devices.
• Agriculture : Scientific research is used to develop new crop varieties, to improve crop yields, and to develop more sustainable farming practices.
• Technology and engineering : Scientific research is used to develop new technologies and engineering solutions, such as renewable energy systems, new materials, and advanced manufacturing techniques.
• Environmental science : Scientific research is used to understand the impacts of human activity on the environment and to develop solutions for mitigating those impacts. It is also used to monitor and manage natural resources, such as water and air quality.
• Education : Scientific research is used to develop new teaching methods and educational materials, as well as to understand how people learn and develop.
• Business and economics: Scientific research is used to understand consumer behavior, to develop new products and services, and to analyze economic trends and policies.
• Social sciences : Scientific research is used to understand human behavior, attitudes, and social dynamics. It is also used to develop interventions to improve social welfare and to inform public policy.

How to Conduct Scientific Research

Conducting scientific research involves several steps, including:

• Identify a research question: Start by identifying a question or problem that you want to investigate. This question should be clear, specific, and relevant to your field of study.
• Conduct a literature review: Before starting your research, conduct a thorough review of existing research in your field. This will help you identify gaps in knowledge and develop hypotheses or research questions.
• Develop a research plan: Once you have a research question, develop a plan for how you will collect and analyze data to answer that question. This plan should include a detailed methodology, a timeline, and a budget.
• Collect data: Depending on your research question and methodology, you may collect data through surveys, experiments, observations, or other methods.
• Analyze data: Once you have collected your data, analyze it using appropriate statistical or qualitative methods. This will help you draw conclusions about your research question.
• Interpret results: Based on your analysis, interpret your results and draw conclusions about your research question. Discuss any limitations or implications of your findings.
• Communicate results: Finally, communicate your findings to others in your field through presentations, publications, or other means.

Purpose of Scientific Research

The purpose of scientific research is to systematically investigate phenomena, acquire new knowledge, and advance our understanding of the world around us. Scientific research has several key goals, including:

• Exploring the unknown: Scientific research is often driven by curiosity and the desire to explore uncharted territory. Scientists investigate phenomena that are not well understood, in order to discover new insights and develop new theories.
• Testing hypotheses: Scientific research involves developing hypotheses or research questions, and then testing them through observation and experimentation. This allows scientists to evaluate the validity of their ideas and refine their understanding of the phenomena they are studying.
• Solving problems: Scientific research is often motivated by the desire to solve practical problems or address real-world challenges. For example, researchers may investigate the causes of a disease in order to develop new treatments, or explore ways to make renewable energy more affordable and accessible.
• Advancing knowledge: Scientific research is a collective effort to advance our understanding of the world around us. By building on existing knowledge and developing new insights, scientists contribute to a growing body of knowledge that can be used to inform decision-making, solve problems, and improve our lives.

Examples of Scientific Research

Here are some examples of scientific research that are currently ongoing or have recently been completed:

• Clinical trials for new treatments: Scientific research in the medical field often involves clinical trials to test new treatments for diseases and conditions. For example, clinical trials may be conducted to evaluate the safety and efficacy of new drugs or medical devices.
• Genomics research: Scientists are conducting research to better understand the human genome and its role in health and disease. This includes research on genetic mutations that can cause diseases such as cancer, as well as the development of personalized medicine based on an individual’s genetic makeup.
• Climate change: Scientific research is being conducted to understand the causes and impacts of climate change, as well as to develop solutions for mitigating its effects. This includes research on renewable energy technologies, carbon capture and storage, and sustainable land use practices.
• Neuroscience : Scientists are conducting research to understand the workings of the brain and the nervous system, with the goal of developing new treatments for neurological disorders such as Alzheimer’s disease and Parkinson’s disease.
• Artificial intelligence: Researchers are working to develop new algorithms and technologies to improve the capabilities of artificial intelligence systems. This includes research on machine learning, computer vision, and natural language processing.
• Space exploration: Scientific research is being conducted to explore the cosmos and learn more about the origins of the universe. This includes research on exoplanets, black holes, and the search for extraterrestrial life.

When to use Scientific Research

Some specific situations where scientific research may be particularly useful include:

• Solving problems: Scientific research can be used to investigate practical problems or address real-world challenges. For example, scientists may investigate the causes of a disease in order to develop new treatments, or explore ways to make renewable energy more affordable and accessible.
• Decision-making: Scientific research can provide evidence-based information to inform decision-making. For example, policymakers may use scientific research to evaluate the effectiveness of different policy options or to make decisions about public health and safety.
• Innovation : Scientific research can be used to develop new technologies, products, and processes. For example, research on materials science can lead to the development of new materials with unique properties that can be used in a range of applications.
• Knowledge creation : Scientific research is an important way of generating new knowledge and advancing our understanding of the world around us. This can lead to new theories, insights, and discoveries that can benefit society.

Advantages of Scientific Research

There are many advantages of scientific research, including:

• Improved understanding : Scientific research allows us to gain a deeper understanding of the world around us, from the smallest subatomic particles to the largest celestial bodies.
• Evidence-based decision making: Scientific research provides evidence-based information that can inform decision-making in many fields, from public policy to medicine.
• Technological advancements: Scientific research drives technological advancements in fields such as medicine, engineering, and materials science. These advancements can improve quality of life, increase efficiency, and reduce costs.
• New discoveries: Scientific research can lead to new discoveries and breakthroughs that can advance our knowledge in many fields. These discoveries can lead to new theories, technologies, and products.
• Economic benefits : Scientific research can stimulate economic growth by creating new industries and jobs, and by generating new technologies and products.
• Improved health outcomes: Scientific research can lead to the development of new medical treatments and technologies that can improve health outcomes and quality of life for people around the world.
• Increased innovation: Scientific research encourages innovation by promoting collaboration, creativity, and curiosity. This can lead to new and unexpected discoveries that can benefit society.

Limitations of Scientific Research

Scientific research has some limitations that researchers should be aware of. These limitations can include:

• Research design limitations : The design of a research study can impact the reliability and validity of the results. Poorly designed studies can lead to inaccurate or inconclusive results. Researchers must carefully consider the study design to ensure that it is appropriate for the research question and the population being studied.
• Sample size limitations: The size of the sample being studied can impact the generalizability of the results. Small sample sizes may not be representative of the larger population, and may lead to incorrect conclusions.
• Time and resource limitations: Scientific research can be costly and time-consuming. Researchers may not have the resources necessary to conduct a large-scale study, or may not have sufficient time to complete a study with appropriate controls and analysis.
• Ethical limitations : Certain types of research may raise ethical concerns, such as studies involving human or animal subjects. Ethical concerns may limit the scope of the research that can be conducted, or require additional protocols and procedures to ensure the safety and well-being of participants.
• Limitations of technology: Technology may limit the types of research that can be conducted, or the accuracy of the data collected. For example, certain types of research may require advanced technology that is not yet available, or may be limited by the accuracy of current measurement tools.
• Limitations of existing knowledge: Existing knowledge may limit the types of research that can be conducted. For example, if there is limited knowledge in a particular field, it may be difficult to design a study that can provide meaningful results.

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Doing Research in Education: Theory and Practice

Student resources, 1. the purpose of research: why do we do it.

Select SAGE Journal articles are available to give you even more insight into chapter topics. These are also an ideal resource to help support your literature reviews, dissertations and assignments.

Click on the following links which will open in a new window.

Brace, M., Herriotts, P., Mccullagh, A. and Nzegwu, F. (2007) ‘Why research — what research should be done?: Report of a collaborative workshop in the UK to discuss social research priorities on visual impairment’, British Journal of Visual Impairment , 25(2): 178–189.

Hannah, D.R. and Lautsch, B.A. (2010) ‘Counting in Qualitative Research: Why to Conduct it, When to Avoid it, and When to Closet it’, in Journal of Management Inquiry , 20(1): 14–22.

Thesis and Purpose Statements

Use the guidelines below to learn the differences between thesis and purpose statements.

In the first stages of writing, thesis or purpose statements are usually rough or ill-formed and are useful primarily as planning tools.

A thesis statement or purpose statement will emerge as you think and write about a topic. The statement can be restricted or clarified and eventually worked into an introduction.

As you revise your paper, try to phrase your thesis or purpose statement in a precise way so that it matches the content and organization of your paper.

Thesis statements

A thesis statement is a sentence that makes an assertion about a topic and predicts how the topic will be developed. It does not simply announce a topic: it says something about the topic.

Good: X has made a significant impact on the teenage population due to its . . . Bad: In this paper, I will discuss X.

A thesis statement makes a promise to the reader about the scope, purpose, and direction of the paper. It summarizes the conclusions that the writer has reached about the topic.

A thesis statement is generally located near the end of the introduction. Sometimes in a long paper, the thesis will be expressed in several sentences or an entire paragraph.

A thesis statement is focused and specific enough to be proven within the boundaries of the paper. Key words (nouns and verbs) should be specific, accurate, and indicative of the range of research, thrust of the argument or analysis, and the organization of supporting information.

Purpose statements

A purpose statement announces the purpose, scope, and direction of the paper. It tells the reader what to expect in a paper and what the specific focus will be.

Common beginnings include:

“This paper examines . . .,” “The aim of this paper is to . . .,” and “The purpose of this essay is to . . .”

A purpose statement makes a promise to the reader about the development of the argument but does not preview the particular conclusions that the writer has drawn.

A purpose statement usually appears toward the end of the introduction. The purpose statement may be expressed in several sentences or even an entire paragraph.

A purpose statement is specific enough to satisfy the requirements of the assignment. Purpose statements are common in research papers in some academic disciplines, while in other disciplines they are considered too blunt or direct. If you are unsure about using a purpose statement, ask your instructor.

This paper will examine the ecological destruction of the Sahel preceding the drought and the causes of this disintegration of the land. The focus will be on the economic, political, and social relationships which brought about the environmental problems in the Sahel.

Sample purpose and thesis statements

The following example combines a purpose statement and a thesis statement (bold).

The goal of this paper is to examine the effects of Chile’s agrarian reform on the lives of rural peasants. The nature of the topic dictates the use of both a chronological and a comparative analysis of peasant lives at various points during the reform period. . . The Chilean reform example provides evidence that land distribution is an essential component of both the improvement of peasant conditions and the development of a democratic society. More extensive and enduring reforms would likely have allowed Chile the opportunity to further expand these horizons.

For more tips about writing thesis statements, take a look at our new handout on Developing a Thesis Statement.

Writing Process and Structure

This is an accordion element with a series of buttons that open and close related content panels.

Getting Started with Your Paper

Interpreting Writing Assignments from Your Courses

Generating Ideas for Your Paper

Creating an Argument

Thesis vs. Purpose Statements

Developing a Thesis Statement

Architecture of Arguments

Working with Sources

Quoting and Paraphrasing Sources

Using Literary Quotations

Citing Sources in Your Paper

Drafting Your Paper

Introductions

Paragraphing

Developing Strategic Transitions

Conclusions

Revising Your Paper

Peer Reviews

Reverse Outlines

Revising an Argumentative Paper

Revision Strategies for Longer Projects

Finishing Your Paper

Twelve Common Errors: An Editing Checklist

How to Proofread your Paper

Writing Collaboratively

Collaborative and Group Writing

Psych Careers

A graduation message for psychology students, personal perspective: lessons on purpose, persistence, and community..

Posted May 9, 2024 | Reviewed by Monica Vilhauer

Last year, I delivered the graduation speech for Oregon State University's School of Psychological Science, and I think the message is even more relevant today.

Three lessons on purpose , persistence , and community can help you navigate life's next chapter. From psychological research, we know that facts and figures are less impactful than personal stories, so I’ll pepper in examples from my own experiences along the way.

Think back to why you decided to become a psychology major. Was it because of a desire to help people? An insatiable curiosity about human nature? To make a difference in people’s lives? For me, it was all of the above.

I have been interested in psychology ever since I was born. I was born with Moebius syndrome , a disability characterized by facial paralysis and the inability to move my eyes from side to side. At an early age, I understood that the way I communicated was unusual, that people were confused by my lack of facial expression. I became fascinated with communication and social interaction.

These interests led me to study psychology as a college student. Toward the end of my bachelor’s I set out to do my very first college term paper on Moebius syndrome. I showed up at the library expecting to find pages and pages of answers, but I discovered there was only a handful of psych papers published on it! This was bad news for two reasons: First, I didn’t have enough sources to write my term paper. Second, my chosen field had not included people like me.

I realized I was at a crossroads. I could give up and choose another path, or I could start developing the psychological knowledge in this area.

I chose the latter. I knew that I had the unique motivation and insight to grow this field. So I applied to graduate school—but the first time I applied, I was rejected from every single program.

Graduate training in psychology research follows a mentorship model, and because there were few psychologists studying disability, and few psychologists who had disabilities themselves, I struggled to find an advisor who was interested in this topic. Eventually, I found supportive allies to be my mentors. I was the speaker at my own PhD graduation ceremony, when my mentor Dr. Linda Tickle-Degnen hooded me. Just over 10 years later, I spoke at the graduation ceremony, where I am now a faculty member, and hooded my first disabled PhD student.

I've spent more than 15 years studying ableism, or prejudice toward people with disability. Nearly 20% of Americans have a disability, making it one of the largest minority groups in the U.S. And one that is now a little less underrepresented in psychology.

My experience made me acutely aware of the importance of finding purpose to live a fulfilling life. Personally, my work provides meaning by helping others with similar conditions and teaching students about a broader and more diverse swath of humanity.

I encourage you to find meaning in your work. It doesn’t have to be as entrenched in your identity as mine, and it doesn’t even have to be connected to you job. But find a field, a project, or a hobby in which you feel an intense curiosity, an excitement for learning, a passion for change, and it will drive you to persevere. Success will follow. Studies consistently show that individuals who find meaning and purpose in their work are more engaged, fulfilled, and resilient.

Purpose is your own personal mission statement. What is yours? It could be to love your fellow humans, it could be to help others. Prioritize actions that align with your mission.

Mine is to make the world a more inclusive place, using psychology!

Persistence

The quote from Thomas Edison that "genius is one percent inspiration and 99 percent perspiration" rings true to me. My successes are due to simple perseverance, as well as a lot of support (see lesson on community below). What keeps me going is that I find great personal meaning in my work.

My day-to-day work is not glamorous. I spend my time working with students or sitting alone in a room and writing. I make a commitment to write around the same time every day. Disabled advocate Cassie Winter calls this type of work “butt in chair time.” This simply means creating a consistent schedule to work on your priorities. Sometimes this means staring blankly and thinking through ideas; other times it means writing furiously in a flow state. My butt in chair time creates a sustainable pace, instead of falling into boom or bust cycles, and prevents burnout .

Your work and hobbies may look different from mine. Swap butt in chair time to boots on the ground time, or whatever resonates with you. The point is, prioritize time to work on the things that matter to you.

Research links persistence with a growth mindset . It is important to note that the healthy kind of persistence involves flexibility, not ridged stubbornness. Albert Einstein said it well when he said “insanity is doing the same thing over and over and expecting different results.” Failure is feedback that we can learn and grow from. Change your approach and try again.

For example, when I didn’t get into any graduate schools the first time around, I realized I needed to change my strategy. I studied for the GRE using a different approach and retook it. I also broadened my search to other areas of the country and applied to masters programs. I first got into a masters program, which gave me the opportunity to hone my skills. Then I was ready to move into my goal, a PhD program.

In college and graduate school, I ached for friends and role models who identified as disabled but found none. My experience made me acutely aware of the need for better representation of marginalized people in higher education .

Now, I teach a class at OSU on the Psychology of Disability, where I give students with and without disabilities an opportunity to see representation of this important minority group and its intersections. I also co-founded the Disability Advocacy Research Network ( DARN ), an organization for disabled psychologists and students to find the community that I didn’t have earlier in my career . Last year, I delivered the speech at OSU's first disability graduation ceremony. I am so heartened that the next generation will be better able to find community.

That brings me to my last piece of advice. Find your community, or create it: a place where you can be authentically you.

As you enter a new stage in life, community will become all the more important. Seek out mentors who can guide you. Likewise, you are now in a position where you could mentor people who are just entering college. Studies have shown that strong social connections contribute to resilience and overall life satisfaction. In creating them, we not only enrich our own lives but also create a ripple effect of support in the lives of those around us.

Kathleen Bogart, Ph.D. , is an Associate Professor of Psychology at Oregon State University. She researches the implications of living with disability, rare disorders, or facial differences.

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Related Announcements

• October 29, 2020 - Final NIH Policy for Data Management and Sharing. See Notice NOT-OD-21-013 .

This Notice informs the extramural research community of planned changes to the Research Performance Progress Report (RPPR) instructions to address the NIH Data Management and Sharing Policy. Upon receiving approval from the Office of Management and Budget (OMB) Office of Information and Regulatory Affairs (OIRA), NIH will issue new DMS RPPR questions that align with the  NIH Final Policy on Data Management and Sharing , to include updates on the status of data sharing, repositories and unique identifiers for data that have been shared.

Availability of Additional Guidance

The updated NIH RPPR Instruction Guide will be posted to the  Research Performance Progress Report (RPPR) page upon approval from OIRA. NIH plans to implement the new questions for RPPRs submitted on or after October 1, 2024. 

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Highlander Folk School

November 1, 1932 to November 30, 1932

On 2 September 1957, Martin Luther King joined with the staff and the participants of a leadership training conference at Highlander Folk School to celebrate its 25th anniversary. In his closing address to the conference, King praised Highlander for its “noble purpose and creative work,” and contribution to the South of “some of its most responsible leaders in this great period of transition” ( Papers  4:270 ).

In 1932, Myles Horton, a former student of Reinhold  Niebuhr , established the Highlander Folk School in Monteagle, Tennessee.  The school, situated in the Tennessee hills, initially focused on labor and adult education. By the early 1950s, however, it shifted its attention to race relations. Highlander was one of the few places in the South where integrated meetings could take place, and served as a site of leadership training for southern civil rights activists. Rosa  Parks  attended a 1955 workshop at Highlander four months before refusing to give up her bus seat, an act that ignited the  Montgomery bus boycott .

Lead by Septima  Clark , Esau Jenkins, and Bernice Robinson, Highlander developed a citizenship program in the mid-1950s that taught African Americans their rights as citizens while promoting basic literacy skills. Reflecting on his experiences with the Citizenship Schools and the emergence of new leaders from “noncharismatic people” who attended the training, Horton concluded that “educational work during social movement periods provides the best opportunity for multiplying democratic leadership” (Horton,  Long Haul , 127).

Horton, who claimed he had first met King during the civil right leader’s junior year at  Morehouse College , invited King to participate in Highlander’s anniversary celebration in 1957. While attending the celebration, an undercover agent sent by the Georgia Commission on Education took a photograph of King. The photo was sent throughout the South and used as a propaganda tool against King, with claims that it showed him attending a Communist training school.

Highlander continued to be a center for developing future leaders of the movement such as Marion  Barry , Diane  Nash , and James  Bevel . It was closed in 1961 when the Tennessee government revoked its charter on falsified charges that the school was being run for profit and that it did not fulfill its nonprofit requirements. The  Southern Christian Leadership Conference  (SCLC) took over the citizenship program that year, feeling that it offered, according to King, a plus for SCLC and the movement “in filling the need for developing new leadership as teachers and supervisors and providing the broad educational base for the population at large through the establishment of Citizenship Schools conducted by these new leaders throughout the South” (King, January 1961). Under the leadership of SCLC and the supervision of Clark, Dorothy  Cotton , and Andrew  Young , the schools eventually trained approximately 100,000 adults. In August 1961, Horton opened another school in Knoxville, Tennessee, called the Highlander Research and Education Center. He and the Center participated in the 1968  Poor People’s Campaign  and, after King’s  assassination , erected a tent complex at Resurrection City in Washington, D.C., holding workshops until police closed the encampment in June 1968.

Adams with Horton,  Unearthing Seeds of Fire , 1975.

Anne Braden to King, 23 September 1959, in  Papers  5:290–293 .

Glen,  Highlander , 1988.

Horton with Judith Kohl and Herbert Kohl,  Long Haul , 1990.

King, Memo, “Leadership Training Program and Citizenship Schools,” December 1960–January 1961,  SCLCR-GAMK .

King, “A Look to the Future,” Address Delivered at Highlander Folk School’s Twenty-fifth Anniversary Meeting, 2 September 1957, in  Papers  4:269–276 .

King to Braden, 7 October 1959, in  Papers  5:306–307 .

Microsoft taps Sanctuary AI for general-purpose robot research

Microsoft, it seems, is hedging its bets when it comes to general-purpose robotics AI. At the end of February, the Windows maker spearheaded a massive $675 million Series B in Bay Area-based Figure. Today, the tech giant announced a collaboration with Figure competitor Sanctuary AI, best known for its humanoid robot, Phoenix.

The Sanctuary partnership really gets to the heart of Microsoft’s interest in the category: artificial general intelligence. It’s a concept that comes up a lot when discussing humanoid robots — too often, I would argue, given the state of things. While such breakthroughs are likely several years off (at least), they’re required for humanoid robots to reach the long promised “general-purpose status.”

In essence, that means robots that can learn and reason like humans. That represents a potential quantum leap for robotic capabilities, which have traditionally been limited to one or two tasks. The humanoid form factor opens these systems to a far broader range of motion than single-purpose systems, but they will ultimately need the intelligence to match.

“Creating systems that think like, and understand us, is one of the biggest civilization-level technical problems and opportunities that we will ever face,” Sanctuary co-founder and CEO Geordie Rose notes. “A challenge like this requires the best global minds to work together. We’re excited to be working with Microsoft to unlock the next generation of AI models that will power general-purpose robots.”

Such a partnership deepens Microsoft’s commitment to AI development and delivers a partner who can design hardware to those specifications. Sanctuary has been operating in the space for some time now, and recently scored a pilot partnership with Magna , which will bring the latest version of Phoenix to car plants.

All told, Sanctuary robots “have been tested across 400 customer-defined tasks across 15 different industries.” Of course, we’re still in the very early stages of all of this.

Microsoft founder Bill Gates spoke about his own interest in humanoids earlier this year. Neither Sanctuary nor Figure got a mention, though he did spend some time discussing competitors Agility and Apptronik.

Microsoft isn’t alone in hedging its bets in the category. OpenAI (another Microsoft partner) has made its own investments in both Figure and competitor 1X.

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Incentive Promotions (Raffles, Prizes, or Sweepstakes)

Additional Navigation

The purpose of this guidance document (“Guide”) is to provide information, best practice tips, and recommendations for Liberty University, Inc. (“Liberty”) student researchers (“Researchers”) considering or currently operating incentives, giveaways, or similar promotions to encourage individuals to participate in research projects.

The information provided in this Guide and Appendix A is not legal advice and should not be relied upon as such. Instead, this Guide offers information and resources to help you prepare for and manage incentive-based promotions as part of your research projects. If you have any questions about this Guide or the Appendix, you may contact the IRB.

Research Payments Generally

Researchers routinely offer direct payments or other forms of consideration to encourage individuals to participate in research. Payments generally take one of three forms: (1) compensation, (2) reimbursement, or (3) promotional incentives/prizes. In each case, amounts must be fair and reasonable to minimize the possibility of coercion or undue influence and comply with all applicable federal and state laws.

This Guide focuses on promotion incentives/prizes. Unlike reimbursement or compensation, which seek to restore subjects to a pre-research financial baseline, promotion incentives are intended to influence subjects to enroll in research, remain enrolled, and complete specific milestones for a chance to win a particular prize or thing of value.

Avoid Operating an Illegal Lottery

Researchers are generally free to offer promotional prizes to encourage research participation. However, Researchers may be surprised to learn that in addition to rules applicable to research compensation generally, they must also comply with state and federal lottery laws.

With limited exceptions (e.g., certain charitable raffles and official state lotteries), the operation of lotteries is prohibited under the gambling laws of every state and the District of Columbia. Lotteries are also proscribed under federal laws that prohibit mailing lottery materials and broadcasting information about illegal lotteries by television and radio station licensees. Violations of state anti-lottery laws can also serve as predicate violations of federal anti-gambling statutes and give rise to public enforcement and private rights of action under state consumer protection laws.

Most states define a lottery as a scheme in which all three elements of prize, chance, and consideration are present. “Prize” means property, money, or anything of value. “Chance” is present if either the selection of winners or the prizes they win is influenced by factors outside the control of the participants. “Consideration” varies by state but can include required payments to participate, required purchases of a product or service, or the expenditure of substantial time or effort to enter the drawing. “Raffles,” by definition, are lotteries that generally involve random drawings of names or prearranged numbers of individuals after purchasing chances or participating in a random contest. In most states, only charitable organizations are authorized to operate raffles.

The above analysis is equally applicable in the context of research-related promotions. Researchers who solicit participation in research projects by offering random chances to win gift cards, cash, electronics, etc., in exchange for completing a survey or other activity are, in effect conducting illegal lotteries. Lottery laws typically carry criminal penalties.  Depending on the state law at issue, lottery violations can trigger sanctions ranging from misdemeanor sentences and fines to serious prison time and significant financial penalties.

Sweepstakes Drawings

To avoid penalties for operating an illegal lottery, Researchers who intend to offer prize incentives should consider structuring their promotions to meet the definition of a “sweepstakes” rather than a raffle/lottery. 

In sweepstakes, the “consideration” element is eliminated from the promotion by allowing invited participants to enter and win the drawing for free using what is commonly referred to as an alternative method of entry (“AMOE”). A typical example of an AMOE is mailing a postcard or sending an email with the individual’s name and contact information before a deadline. For the AMOE to be “free,” all individuals invited to participate in the program must be able to submit the AMOE and enter the drawing regardless of whether they participate in the research project. For example, if you invite 100 individuals to complete a survey, all 100 must be allowed to submit an AMOE for a chance to win, regardless of whether they answer the survey. In addition, the AMOE submissions must be given “equal dignity” in all respects to the other participants, which means that all deadlines, prizes, and odds of winning must be precisely the same for AMOE submissions as they are for all other research participants.

While Sweepstakes are permitted in every state and the District of Columbia, certain jurisdictions limit their operation. For example, Florida and New York require registration and posting a surety bond for certain sweepstakes. Most states include information on their websites about lottery laws. You should confirm that your promotion is compliant in your state and all jurisdictions where you intend to solicit participants.

Advertising Drawings

If you decide to operate a “sweepstakes,” it is recommended to refer to the promotion in your marketing materials as a “drawing” and avoid terms like “raffle,” “sweepstakes,” or “lottery.” Note that many social media platforms, including Facebook and Twitter, have rules for running promotions. In all cases, you must follow the advertising rules outlined in Compensating Research Participants and all applicable state and federal laws.

Promotion Rules Template with Instructions

All promotions should include official rules addressing eligibility, deadlines, odds, sponsor information, and AMOE. Attached below is a model template to guide you in preparing official rules. This template is not necessarily compliant in all jurisdictions. Consult an attorney if you need specific advice or assistance preparing your official rules. Additionally, a model affidavit of eligibility, which can be given to the winner of an incentive drawing is provided.

Drawing Rules Template docx

Model Affidavit of Eligibility docx

IRB Research Incentive Guidance Document (Legal Affairs) 9/27/22

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Data and Models: A Quote Book from the Tech Summit on AI

The FTC’s Tech Summit on AI [1] convened three panels that each highlighted different layers of the AI tech stack: hardware and infrastructure, data and models, and front-end user applications. This second Quote Book is focused on data and models . This post outlines the intended purpose of the quote book, a summary of the panel, and relevant topics and actions raised by the FTC. 

Purpose of the quote book

A key component of the FTC’s AI work is to listen to people on the ground with knowledge of the effects of innovation in real time, including the engineers building next-generation cloud-computing platforms, the data scientists training AI models, the venture capitalists who are funding new innovative startups or the startups building companies to improve consumers’ lives. As policymakers debate the benefits or risks of new technologies, these voices can sometimes be lost in otherwise dense technical, policy, or legal discussions. The FTC’s Tech Summit is one component of our effort to listen and engage with a variety of perspectives. 

This “Quote Book” aims to reflect and compile quotes from the participants, aggregated into common themes around AI model development. The “Quote Book” is a resource to quickly distill various perspectives on topics, from ways to enable competition and innovation to potential consumer concerns like data privacy, labor issues, deceptive messaging, and more. 

Overview of the panel on data and models

“This current AI race is based on certain assumptions about both scale and speed as a proxy for progress. And it's a view that's based on narrow benchmarks, it's one that never really properly contends with the longer term environmental or labor impacts, or the impacts on our information environment.” - Amba Kak, Executive Director, AI Now Institute

The panel discussion underscored that the methods of data collection and model development have implications for both competition and consumer protection. The panelists discussed how dominant firms have access to large amounts of public or private data through existing product lines or through changing terms of service. On the consumer protection front, they discussed how large volumes of data are being used to train AI models, which raises a number of key questions for regulatory agencies and other policymakers to evaluate, such as: What are the legitimate business purposes for collecting, using, or retaining data? Are there types of data that should not be collected, used, or retained? Do consumers know how their data is being handled, and can they do anything about it? And what happens if companies misrepresent, or don't fully disclose their privacy and confidentiality practices?   

On competition, panelists expressed that incumbent tech firms have access to large amounts of data through the existing product lines, and that there are challenges associated with competing in AI development related to access to data, and access to resources and investment needed to compete. This raises questions about whether the AI models will be developed and deployed in a way that fosters competition and introduces new competitive pressures on incumbents, or whether those challenges associated with access to data and other resources might steer AI development in a direction that protects or enhances market power. 

“Venture capital, and the tech giants have a very large role in picking what startups are going to win and lose, coming out of this AI boom.” - Stephanie Palazzolo, Journalist, The Information, covering artificial intelligence

The FTC will need to be vigilant in evaluating these issues as the agency pursues its joint competition and consumer protection mandate.

The topics raised during the panel are not new for the FTC. The agency has an existing track record of addressing consumer facing harms due to AI-generated technologies, as well as competition concerns. 

Methods of data collection and use: The FTC has a long history of enforcing the law with regards to the collection and use of consumer data. Most recently, the FTC’s proposed orders against Cerebral, [2] Avast, [3] X-Mode, [4] and InMarket [5] seek to ensure these companies comply with the law. Regarding AI models, the agency released a blog [6] that highlights any company who adopts more permissive data practices through surreptitious, retroactive amendments to its terms of service could be unfair or deceptive. In another blog [7] the agency asserted that “model-as-a-service companies that fail to abide by their privacy commitments to their users and customers, may be liable under the laws enforced by the FTC.”

Impact of generative AI model development on the Creative Economy: Additionally, in October 2023, the FTC hosted a virtual round table on the Creative Economy and Generative AI. [8] During the event, working creative professionals representing artists, writers, actors, musicians and people in other creative fields noted that while there are benefits to AI, such as potentially aiding their own work, they also expressed concerns: data collection without consent, nondisclosure, competing for work with AI, style mimicry, and fake endorsements. Additionally, the FTC submitted a comment to the U.S. Copyright Office, in which it identified several issues raised by the development and deployment of AI that implicate competition and consumer protection policy. [9] As stated in a related publication, “targeted enforcement under the FTC’s existing authority in AI-related markets can help to foster fair competition and protect people in creative industries and beyond from unfair or deceptive practices.” [10]

Competition at the model layer: The FTC has also taken action to deepen its understanding of competition among some AI model developers, including recently issuing 6(b) orders to five companies requiring them to provide information regarding recent investments and partnerships involving generative AI companies and major cloud service providers. [11] The agency’s 6(b) inquiry scrutinizes corporate partnerships and investments with AI providers in order to build a better internal understanding of these relationships and their impact on the competitive landscape.

“Just as we’ve seen behavioral advertising fuel the endless collection of user data, model training is emerging as another feature that could further incentivize surveillance,” FTC Chair Khan recently said in her Tech Summit remarks. [12] “The FTC’s work has made clear that these business incentives cannot justify violations of the law. The drive to refine your algorithm cannot come at the expense of people’s privacy or security, and privileged access to customers’ data cannot be used to undermine competition.” 

[1] https://www.ftc.gov/news-events/events/2024/01/ftc-tech-summit

[2] https://www.ftc.gov/news-events/news/press-releases/2024/04/proposed-ftc-order-will-prohibit-telehealth-firm-cerebral-using-or-disclosing-sensitive-data

[3] https://www.ftc.gov/news-events/news/press-releases/2024/02/ftc-order-will-ban-avast-selling-browsing-data-advertising-purposes-require-it-pay-165-million-over

[4] https://www.ftc.gov/news-events/news/press-releases/2024/01/ftc-order-prohibits-data-broker-x-mode-social-outlogic-selling-sensitive-location-data

[5] https://www.ftc.gov/news-events/news/press-releases/2024/01/ftc-order-will-ban-inmarket-selling-precise-consumer-location-data

[6] https://www.ftc.gov/policy/advocacy-research/tech-at-ftc/2024/02/ai-other-companies-quietly-changing-your-terms-service-could-be-unfair-or-deceptive

[7] https://www.ftc.gov/policy/advocacy-research/tech-at-ftc/2024/01/ai-companies-uphold-your-privacy-confidentiality-commitments

[8] https://www.ftc.gov/news-events/events/2023/10/creative-economy-generative-ai

[9] https://www.ftc.gov/news-events/news/press-releases/2023/11/InCommentSubmittedtoUSCopyrightOfficeFTCRaisesAIrelatedCompetitionandConsumerProtectionIssuesStressingThatItWillUseItsAuthoritytoProtectCompetitionandConsumersinAIMarkets

[10] https://www.ftc.gov/policy/advocacy-research/tech-at-ftc/2023/12/elevating-voices-creative-professionals-report-quote-book

[11] https://www.ftc.gov/news-events/news/press-releases/2024/01/ftc-launches-inquiry-generative-ai-investments-partnerships

[12] https://www.ftc.gov/system/files/ftc_gov/pdf/2024.01.25-chair-khan-remarks-at-ot-tech-summit.pdf

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AI has already figured out how to deceive humans

• A new research paper found that various AI systems have learned the art of deception. 
• Deception is the "systematic inducement of false beliefs."
• This poses several risks for society, from fraud to election tampering.

AI can boost productivity by helping us code, write, and synthesize vast amounts of data. It can now also deceive us.

A range of AI systems have learned techniques to systematically induce "false beliefs in others to accomplish some outcome other than the truth," according to a new research paper .

The paper focused on two types of AI systems: special-use systems like Meta's CICERO, which are designed to complete a specific task, and general-purpose systems like OpenAI's GPT-4 , which are trained to perform a diverse range of tasks.

While these systems are trained to be honest, they often learn deceptive tricks through their training because they can be more effective than taking the high road.

"Generally speaking, we think AI deception arises because a deception-based strategy turned out to be the best way to perform well at the given AI's training task. Deception helps them achieve their goals," the paper's first author Peter S. Park, an AI existential safety postdoctoral fellow at MIT, said in a news release .

Meta's CICERO is "an expert liar"

AI systems trained to "win games that have a social element" are especially likely to deceive.

Meta's CICERO, for example, was developed to play the game Diplomacy — a classic strategy game that requires players to build and break alliances.

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Meta said it trained CICERO to be "largely honest and helpful to its speaking partners," but the study found that CICERO "turned out to be an expert liar." It made commitments it never intended to keep, betrayed allies, and told outright lies.

GPT-4 can convince you it has impaired vision

Even general-purpose systems like GPT-4 can manipulate humans.

In a study cited by the paper, GPT-4 manipulated a TaskRabbit worker by pretending to have a vision impairment.

In the study, GPT-4 was tasked with hiring a human to solve a CAPTCHA test. The model also received hints from a human evaluator every time it got stuck, but it was never prompted to lie. When the human it was tasked to hire questioned its identity, GPT-4 came up with the excuse of having vision impairment to explain why it needed help.

The tactic worked. The human responded to GPT-4 by immediately solving the test.

Research also shows that course-correcting deceptive models isn't easy.

In a study from January co-authored by Anthropic, the maker of Claude, researchers found that once AI models learn the tricks of deception, it's hard for safety training techniques to reverse them.

They concluded that not only can a model learn to exhibit deceptive behavior, once it does, standard safety training techniques could "fail to remove such deception" and "create a false impression of safety."

The dangers deceptive AI models pose are "increasingly serious"

The paper calls for policymakers to advocate for stronger AI regulation since deceptive AI systems can pose significant risks to democracy.

As the 2024 presidential election nears , AI can be easily manipulated to spread fake news, generate divisive social media posts, and impersonate candidates through robocalls and deepfake videos, the paper noted. It also makes it easier for terrorist groups to spread propaganda and recruit new members.

The paper's potential solutions include subjecting deceptive models to more "robust risk-assessment requirements," implementing laws that require AI systems and their outputs to be clearly distinguished from humans and their outputs, and investing in tools to mitigate deception.

"We as a society need as much time as we can get to prepare for the more advanced deception of future AI products and open-source models," Park told Cell Press. "As the deceptive capabilities of AI systems become more advanced, the dangers they pose to society will become increasingly serious."

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