home services business plan

How to craft a successful home care business plan

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As a home care provider, you run your business with compassion and knowledge of the job and the local community you work with. After you’ve learned more about how to become a caregiver and how to start a home care business , you’re ready to formalize your ideas with a business plan.

How to create a home care business plan

Your business plan is an essential part of the portfolio you’ll present to banks, investors, and partners before launching your company. Every entrepreneur can benefit from a business plan that helps you turn your vision into action and strategize for success. For home care professionals, there are unique additions and considerations for your business plan. From determining your core local clients to developing the marketing plan to reach them, this guide will walk you through nine sections for your home care business plan.

1. The executive summary

The executive summary kicks off your business plan and hooks whoever’s reading it to learn more about your company and your proposal. Think of it a little like a sales pitch for your business and a preview of everything you lay out in your business plan.

A home care business summary should include:

• Your mission and the populations your business will serve 
• A list of your primary services 
• The demand for these services in your community
• What sets your home care business apart from competitors
• Your vision 
• A summary of funding needs

2. The company description

As a home care business working with clients in need, your professional background should be front and center. Your company description offers a snapshot of you and your business, and should include:

• The registered (or intended registered) name of your business
• The location of your company headquarters, and the neighborhoods, area, or city your business will reach
• Management, primary personnel, and their professional backgrounds
• Any licenses or certifications your staff has

Different types of home care services will need different certifications, like medical home care companies compared with senior transportation providers, for example. Make sure to research and include the requirements in your county, city, and state. 

If you’re in the preliminary stages of creating your home care business and haven’t secured the required licenses yet, mention any certifications you’re pursuing in this description.

3. Your business mission and goals

The mission and goals section of a business plan outlines the primary objectives of your company and how you plan to achieve them.

As more Americans advance into the senior age bracket, demand for credible home care businesses is rising. This need can help position your business for success and give you more opportunities to refine your mission and select specific populations to focus on. 

The need for home care help for senior relatives in particular has grown. As home care professional Christine Friedberg reflects, “I used to get on the phone and talk with clients about home care being an option for them or for their loved one, but it was like a new concept…For a long time, we were trying to educate the community about what home care was. Demand is greater than ever now.”

Medicare’s Triple Aim program may provide general inspiration for your own company goals. Their three pillars are :

• Centering and improving patients’ experience of care
• Improving health outcomes of patients served
• Mitigating the cost of care for individuals

From a business perspective, working with specific demographics may give you a leg up on funding. Based in Alexandria, VA, Griswold Home Care works with the area’s large population of aging veterans. To reach more of them, Griswold joined the cross-regional VA Community Care Network to provide in-home services to veterans needing extra support at home.

Not only was Griswold able to reach a specific community in need, but the program also helped this local home care business secure funding directly from the Department of Veterans Affairs . “We’ll see anywhere from 5 to 20 hours a week that the VA is covering, in terms of actually contracting with us directly. They pay us directly…so it’s very easy for the veteran to get in, take advantage of this program and take advantage of this care.”

In the home care industry, other demographics include:

• LGBTQ senior citizens
• People with Alzheimer’s
• People living with disabilities
• Non-seniors living with disabilities
• Adults whose first language isn’t English

Keep your demographic in mind as you refine your company’s identity and plan for growth. It will determine the steps you’ll take to fund your business and reach the neighbors who need you most.

4. Your services

The services section of your home care business plan sets the vision for what your business will specifically do. There are two main types of home care companies and services:

• Non-medical home care services – This type of home care business is not licensed to administer medical services or healthcare to its clients. Instead, they provide support, companionship, and home assistance. Services may include driving clients to doctor’s appointments, taking them to the park, or preparing meals.
• Medical home care services – Medical home care providers are staffed by nurses or other medical professionals licensed to administer medical care to their clients.

With the growing need for at-home healthcare businesses, some of the most common home care services include:

• Assistance with dressing, bathing, and using the toilet
• Companionship and diversion
• House cleaning and support with daily chores
• Transportation
• Hospice care
• Continued education for older adults
• Physical therapy and rehabilitation
• Prescription fulfillment services
• Administering medication
• Tracking vital physical or psychological health 
• Senior citizen relocation assistance
• Specialty nursing for a long-term illness or disability
• 24-hour emergency services

Get specific about what caregiver duties you’ll provide your clients, narrowing down your list with the most needed services in your local community. With 1 in 3 U.S. households on Nextdoor , you’ll be able to connect with neighbors, and your most important clients, with a free business page.

5. Your management structure

This section of your business plan establishes the legal status of your company, which affects other details, from the extent of your liability as the owner to how you’ll file taxes.

The most common business structures for home care providers are:

• Limited liability company (LLC)
• Sole proprietorship
• Partnership
• Corporation

To choose the right business structure for you, consider:

• Liability – Every business is financially and legally liable to compensate for injuries committed on their watch. Consult with an accountant to take stock of your personal assets to choose a framework that gives you adequate protection.
• Taxes – Your home healthcare business structure will determine how the profits you earn are taxed, whether through your business, on your individual tax returns, or a hybrid of both. As a general rule, the larger your company is, or the more shareholders it has, the more complex the tax process will be.
• Growth expectations – Whether your home care company will focus on your neighborhood or expand nationwide, your business structure should reflect your desired administrative capacity and set the stage for investors who want to scale alongside you. 

While S corporations and C corporations are often better suited for larger-scale companies, it’s possible to change the legal structure of your organization as it grows. Consider hiring experts, like a lawyer and an accountant, to help you with this stage of the process, especially if they have advised other local businesses in your area.

6. Your marketing plan

Show potential funding partners you know the modern home care market and set your local business up for success with marketing goals that cover the following bases:

• Digital marketing - In a job as intimate as home care, any new caregiver business begins on the local level. Sign up for a free business page with Nextdoor to instantly unlock a network of verified neighbors near you. Keep your business page updated with your story, photos, and contact information so local clients can find you and easily get in touch. Introduce yourself, share job listings, and keep neighbors updated on your business with free posts or hyperlocal advertising tools to reach more clients in specific ZIP codes you want to grow your business in.
• Partnerships – Qualified home care providers may be eligible to partner with care networks already plugged into local consumer demand. If properly licensed, apply to enroll as a Medicaid or Medicare partner. 
• Word-of-mouth marketing – Since home care professionals are a part of their clients’ and families’ lives, your local reputation will be important. Build trust in you and your services with testimonials on your website and recommendations on Nextdoor. 72% of neighbors there have been influenced by a business recommendation and 71% have shared one. Consider sharing your website and Nextdoor page with former clients to ask them for a recommendation.

Anything that makes your home care business unique, include in this section of your business plan. With a growing population of aging Americans, entrepreneurs are getting creative about the types of care they offer to suit different lifestyles.

Take Dr. Bill Thomas . He thought there should be a senior care option in place of the traditional nursing home so he created Minka, a company that builds small dwellings tailormade for seniors who want extra assistance, community, and autonomy in their advanced years. Says Thomas, “I think there will continue to be congregate housing, but the more choices people find in front of them, the more they’ll find something that suits them best.”

7. Your core financials

The next two sections cover your financial history with projections for your home care business’s future. This will be important for your business strategy, as well as for potential lenders, investors, or partners. 

The finance section of your home care business plan should include:

• Income statement
• Balance sheet
• Expected revenue
• A list of your assets and debts
• A summary of company expenses
• Desired loans

If you plan to enroll as a provider through a network like Medicare, mention in this section of your business plan.

8. Financial projections

This section of your home care business plan is important if you’re asking for an investment of any kind as it covers the funding you’re requesting, what you’ll use it for, and your plan to pay it back.

Financial projections should cover at least three years. Fortunately, the home care industry is slated for financial growth in the coming years. In the U.S. alone, the compound annual growth rate for home health care is projected to be 14.2% between 2021 and 2027.

However you plan to grow your company, speak with your local bank to discuss the full spectrum of financial options before finalizing your business plan. 

You can also connect with fellow home care professionals through Nextdoor for more information on the local home care industry in and around your neighborhood. This will help you get a realistic sense of your financial plan and the next few years operating your business.

9. Appendix

Your business plan’s appendix is where you’ll include any supporting or miscellaneous information for your business goals that didn’t have a place in the earlier sections.

Consider including:

• The resumes or educational and professional backgrounds of you, the owner, and your core staff
• Medical or non-medical licensing, or the licenses you plan to secure
• Any legal permits your business needs or the ones you plan to secure
• Bank statements, loans, and personal or professional credit history
• Real estate information about your business’ headquarters, if applicable

Make local connections through Nextdoor

As more Americans age, local caregivers are increasingly integral to the health of their communities. An effective home care business plan should tell this compelling narrative, sharing why there’s a need for your services and what you’ll do to fulfill them in your area. 

If you’re just building your local home care business, start close to home with a Nextdoor Business Page. Signing up is free, takes just a few minutes, and will help you spread the word, turning your neighbors into your first clients. 

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Startup Guide: How to Start a Home Service Business

Starting a home service business can be an adventure. The idea is that you get to work from home and let the good times roll. And you do that by providing services that customers need and want. If you’re thinking about starting a home service business, you’ve come to the right place; we’ve got everything you need here — tips and advice for getting started, ideas for how to grow your business, and critical elements to consider when growing your startup. 

Here, in this article, we have outlined the 5  mistakes to avoid while setting up your home-services business and actionable tips and strategies to run a successful business. 

Let’s get started. 

Mistakes To Avoid When Starting a Home Business 

When you are about to start a home business, there are many things that you need to consider first. However, there are also some mistakes that you can avoid if possible. Here are five mistakes most people make when setting up their home business. 

1. Not Choosing the Right Location

Do you want to run your home services business from home? Do you have a spare bedroom that could be used as an office? Or do you need more space than your house provides? Deciding where to start your home services business is one of the most critical steps in starting any new venture because it determines where all your resources — time and money — go. If you choose to run your home business from another location, ensure that the location is conducive to running the business and living in it. 

2. Not Considering the Cost of Running Your Business

You’ll need to consider the cost of running your business, including time, money, and resources. If you aren’t prepared for this expense up front, you may lose money due to not taking in enough income from your business. You should also consider the cost of hiring employees and paying for insurance and other related expenses.

3. Not Creating a Product or Service That Fits Your Market and Audience Needs

The best way to ensure that your product or service will be successful is to create something unique and valuable and solve an actual problem within the market. 

For example, you’re starting a pool cleaning business. You need to understand the market’s needs and their current pain points. Failing to understand them will lead to a rocky start for your business. 

4. Failing to Monitor Progress and Adjust

You can’t keep track of every single detail of your business, but you need to know how things are going. This means keeping track of how many clients you have, how much money you’ve made, and how many hours you’ve put in. You also need to know how much time it takes on average for each client to complete their project. If it takes 20 hours for a client to complete their project, you need to factor that into your schedule so that you don’t end up working all day long.

5. Ignoring Technology

Technology is key when running a home business, but it can sometimes be challenging. For example, if you want to set reminders for yourself or your employees, ensure they are set up correctly in the apps you use. It may seem like no big deal, but failing to set reminders correctly could hurt your productivity over time!

Now, let’s look at actionable tips and strategies on how to start and run a successful home service business.

How to Start Home Service Business

Step 1: define your idea.

Before starting a home service business, you must know exactly what service you will provide. People can offer hundreds of different home services, but only a handful really stand out from the crowd.

Start by identifying which type of home service you want — cleaning, handyman work, or something else — and then refine your idea until you have a clear vision of what the finished product will look like. You should also consider your target audience and how much money they make each month. If this information isn’t available, consider working with an industry expert who can help guide you through the process.

Step 2: Draft a Business Plan

The second step is to draft a business plan outlining your goals, market research, and financial projections. The business plan will help you keep track of your progress and provide a framework for marketing and planning.

Start with a high-level outline of the business. Create notes about what you do in your current job or volunteer position. This will help you develop a list of skills that can translate into client services.

For example, if you’re currently a nanny or caregiver for senior citizens, take note of the services most requested by your clientele (meals on wheels, housekeeping, pet sitting). You can also identify specific skills needed for each aspect of the job — cooking or cleaning, for instance — and include examples of previous work experience in these areas.

Once you have identified several areas where you can offer services, as well as some examples of how you’ve provided those services in the past, it’s time to start drafting a business plan.

Step 3: Have a Budget

You should know how much you can afford to invest in your home service business. Suppose it’s more than you can spare. In that case, you need to figure out what other sources of income are available before starting a home service business. For example, if you have a full-time job and don’t want to quit because you don’t think you will be able to make enough money from home services,try finding another part-time job that will allow you to build up your savings slowly.

If your budget is limited, start by deciding on the length of time you’re willing to spend working for yourself. This will determine what kinds of services you offer and at what price point; for example, if someone is paying $100 per hour for cleaning services (and not just once), then they can pay more than someone who needs weekly or biweekly cleaning services because they are willing to pay more for those services.

Step 4: Determine Your Legal Business Structure

The best way to start a home business is to find out what legal structure will work for you. Understanding the difference between sole proprietorships, partnerships, and corporations is essential.

If your house is your storefront where you sell items on consignment, as in some cases, then setting up a sole proprietorship is the best option. 

Suppose you want to run a home-based business that has employees and receives payments from customers. In that case, forming a corporation might be right for you. However, corporations require several tax filings each year and can be expensive if you do not make enough money or pay enough taxes.

Step 5: Obtain the Necessary Licenses

To start a home service business, you must first obtain the necessary licenses and permits. This is usually done through the local city or county government. However, federal agencies also require a permit before starting a home service business. For example, if you want to offer cleaning or lawn care services, you must apply for an appropriate business license from the local government. 

Additionally, you will need to register your home service business with your city or county government and may also need to apply for other permits and licenses from other agencies such as fire departments or other health departments. The process varies depending on where you live and what type of business you plan on starting.

Step 6: Purchase an Insurance Policy

To protect your business, you should purchase liability insurance. This protects you from being held legally responsible for injuries or damages on the job. It also protects clients from being held legally liable for accidents during their home visits.

You might want to purchase both property and liability insurance for your business. Property insurance pays for damage to your home or other buildings if someone outside the structure causes it. Liability insurance pays for any damages inside your home or on the premises. 

Step 7: Build Your Team

Once you’re ready to start your home service business, it’s time to build your team. This is a long process that can take months or even years, but it’s worth it in the end. 

The first step is finding the right people to work with. Your ideal team will include people who are passionate about what you do and have experience doing it themselves. The next step is getting them excited about the company, too — if they aren’t already.

Once you have your ideal team in place, you’ll need to figure out how much money you’ll need for payroll and other expenses related to running a business like this one. The best way to do this is by talking with friends and family members who are already established in their businesses and other professionals in similar industries (like lawyers or accountants). 

Step 8: Choose Your Vendors

Now that you’ve created a business plan and secured funding, it’s time to find your first vendors.

You want to select vendors who can supply the products you need and those compatible with the type of work you’ll do. You may have good luck in one industry or two, but if you want a diverse business, make sure that your vendors offer the right products. 

Step 9: Marketing 

Marketing is arguably the most important part of your business, and keeping an eye on your marketing efforts is essential.

It Can Be Done in a Variety of Ways, Such As:

Networking with other businesses : 

Getting involved in the local community and connecting with other businesses in your area is essential. This is also a great way to find new customers and generate referrals.

Advertising on social media platforms like Facebook and Instagram: Advertising on social media platforms like Facebook, Instagram, and TikTok can be one of the most effective ways to get your brand out there. You can use these platforms to post content related to your business, engage with potential customers, and even sell products directly from your profile page!

Guest blogging for other companies or websites:

Guest blogging is when you write articles for other websites about what you do that are relevant to their audience. For example, if you’re a graphic designer, you could write an article about how best practices are changing for designers! This is also a great way for new businesses to gain exposure without spending money themselves.

You can also outsource marketing and advertising for your home services to a professional agency. They will curate tailored strategies to drive measurable results. 

An Additional Tip- Invest in Field Service Management Software 

If you have a home service business, you must have a solid field service management system. This software can track your appointments/ service requests, customers, and more. You can also generate invoices instantly and send them to clients after they place an order with you.

In addition to that, this software will help you save time and money by eliminating unnecessary steps from your daily routine.

NetworkON , a leading field service management software, offers a comprehensive solution for all your delivery needs. NetworkON helps you manage, track and analyze your service request process. It’s easy to use and has a built-in reporting system that makes it easy to see how much time each employee spent on each task. 

With NetworkON, you can create an order tracking system to monitor orders from start to finish. You can also set up alerts to notify immediately if an order has a problem. The best part about NetworkON is that it easily works on mobile devices, so you don’t have to worry about having access when you’re out on the road. 

For a Free DEMO , check out our official website. 

The Bottom Line

Starting a home services business might look tedious without the right team and technology. However, you can slowly and steadily build a successful business with these tips and strategies.

Talk to our solution experts at NetworkON to learn how you can set up a home-services business. 

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How to Run a Profitable Home Services Business: 7 Important Steps 

Image Source: Pixabay 

In the rising climate of entrepreneurship, starting a successful home services business can be both rewarding and profitable. Yet, turning such an enterprise into a success story demands careful thought and strategic planning. 

You must understand your audience, know your competitors, plan well, and market your business by creating a marketing proposal targeting your audience to make it profitable. But worry not! This article will delve into several crucial steps that serve as building blocks for running a profitable home services business.

• Understand Your Business’s Market

Understanding your market is pivotal for running a profitable home services business. 

Start by conducting thorough research about potential competitors in your location, exploring their service offerings and areas of strength. You may also consider checking out valuable resources like Inside Advisor Pro , which can equip you with industry insights and learning materials.

These investigations will facilitate the discovery of any unmet needs of clients and also reveal areas where you could offer a unique value proposition. Better still, acknowledging and leveraging these unattended needs for business advantage can enable you to build a niche for your home services, thereby presenting an opportunity for profitability and growth. 

• Craft a Comprehensive Business Plan

Another integral constituent of launching a successful home services business is formulating a comprehensive business plan. 

A business plan serves as your roadmap, clearly delineating what you aim to achieve and how you intend to accomplish it. Set clear, measurable goals, including financial targets. Be careful to include action steps that are required for achieving these objectives. 

A well-articulated business plan not only ensures procedural transparency but also aids in preventing costly missteps along your entrepreneurial journey. Remember, running a profitable home services business isn’t an accident; it’s part of the plan. 

• Hire Dependable Employees or Subcontractors

Growing a successful home services business isn’t a solo journey. It requires assistance either in the form of direct employees or subcontractors who share your vision for impeccable service delivery.

The individuals you hire play a prominent role, not just in the services provided but also in shaping the public’s perception of your venture. Working with qualified professionals helps ensure consistent service quality. 

Moreover, these professionals often serve as the face of your company, playing pivotal roles in client engagement and satisfaction. So, invest time and resources into finding dependable staff if you are looking to create a trustworthy reputation for your enterprise. 

• Invest in Professional Development 

Another step not to be overlooked when running a profitable home services business is investing in professional development. This stretches beyond just initial training or onboarding of employees or subcontractors.

Continuous professional development ensures that your team members remain abreast with the latest industry trends, new technologies, and emerging best practices. This can be done by facilitating regular skill enhancement workshops, attending relevant webinars or conferences, or pursuing industry-specific certifications. 

• Building Strong Customer Relationships 

Crafting solid customer relationships is another essential pillar of any flourishing home services business. 

So, master the art of effective communication, as it signifies care and professionalism to clients. Whether it’s responding to inquiries, acknowledging feedback, or addressing complaints, ensure you interact with your customers in a timely and courteous manner. 

Moreover, this rapport not only secures your current customer base but also enhances the likelihood of gaining future clients through word-of-mouth referrals. That means you are likely to experience sustained profitability for your business when you prioritize building strong customer relationships. 

• Don’t Overlook the Power of Service Marketing

Moving ahead, effective marketing is another cornerstone of a successful home services business. You could be providing the best services in town, but if potential customers don’t know about them, they wouldn’t be able to hire you. 

Harness various advertising channels from websites and online platforms like social media to traditional methods such as print ads and flyers. While planning your outreach strategy, tailor it according to your target demographics and local area specifics.

Remember, strategic marketing broadens brand visibility and attracts prospective clients, establishing a pathway for sustainable growth in your home services business. 

• Keep Tabs on Revenue and Expenses

Every successful home services business rests on the bedrock of accurate financial management. Tracking your revenue and expenses plays a crucial role in this context.

It’s not uncommon for businesses to experience heavy traffic of customers yet still run at a loss simply because they’re failing to maintain tabs on their finances. Investing in invoicing or accounting software will prove beneficial here.

Such tools help you manage income and expenditure more effectively, offering clarity on the financial health of your enterprise regularly. Therefore, meticulous tracking of revenues and expenses aids in making informed decisions that bolster profitability for your home services business.

Conclusion 

Creating and running a profitable home services business requires thorough planning, meticulous implementation of strategies, and a steadfast dedication to service excellence. As you adhere to these principles and persistently strive for service excellence and client satisfaction, unearthing the treasure trove that is profitable entrepreneurship becomes only a matter of time.

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Construction, Interior Design & Home Services Business Plan Templates

Written by Dave Lavinsky

Below you will find a curated selection of business plan examples, specifically tailored for the construction, home services, and interior design sectors. These plans are indispensable tools for professionals and entrepreneurs striving to navigate the complexities of these industries.

Whether you’re planning to launch a remodeling business, establish an interior design firm, or open a high-street retail store, a well-crafted business plan is essential to profitability.  Each plan is designed with a keen understanding of industry-specific challenges and growth opportunities, providing a comprehensive blueprint for success in these dynamic and competitive fields.

Our professionally crafted business plan templates will help you quickly and easily create a winning business plan to help start, grow and/or fund your own construction or home service business.

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Interior Design & Home Services Business Plans

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How to Start a Home Business: The Ultimate Guide

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If you've ever been interested in learning how to start a small business from home, now might be the perfect time. Due to the global COVID-19 pandemic, more people than ever before are working from home and launching their own startups.

Although starting a business from home has its perks, like starting any business, there is a lot to go through in order to set yourself up for success. In this guide, we'll break down everything you need to do, step-by-step, to learn how to start a home business.

ZenBusiness

How to start a home business in 9 steps

So, if you're wondering how to start a small business at home, you'll find that the process requires planning, preparation and the documentation to make it official (and legal).

Although it may seem overwhelming — as starting a business often is — if you take things one step at a time, you'll find that the process becomes much more manageable. Plus, when you're starting and running a business from home, there are a number of details you don't have to worry about, like finding an office or retail space.

1. Decide on a successful idea

The first step in starting a business from home is determining exactly what kind of business you want to start.

Of course, there are a number of different home business ideas out there — and within certain industries, home businesses are far more popular (and feasible) than others. As an example, according to the SBA, a business in the information industry has a 70% chance of being home-based, closely followed by businesses in the construction industry, at 68.2%.

So, how do you decide on the perfect (and profitable) idea for your home-based business?

In essence, this part of the process is a process in itself. After all, deciding what type of business you're going to run will influence all of the other steps from here on out.

With this in mind, to make this important decision, you can consider the following:

What skills or talents do you have? Thinking about the skills, talents and passions you already have is a great way to start brainstorming the best business ideas . For example, if you're good at sewing, you might consider starting a seamstress business, or you might consider making and selling your own apparel.

How can these skills or talents translate into a business idea? Unfortunately, not every talent or skill will translate into an actual business idea. For instance, you might be a great soccer player, but it may not be feasible to start a soccer coaching business.

Can this business idea actually be run from home? It's not only important to find an idea that plays to your talents, but also one that can be run from home. If you're a skilled cook, you may be able to start a private chef business where your home serves as your office, but you may find it difficult (with laws and regulations) to start a catering business from home.

Once you've gone through this exercise and have an initial idea for your home-based business, you'll want to ensure that it's worth investing in. To make this evaluation, you'll want to do a few things:

Conduct market research: First, you'll want to perform some research to ensure there's market demand for your product or service. Through this process, you'll also want to consider who your competitors are, what your value proposition is and what your target market looks like.

Consider startup costs: Before you decide to run with any given idea, you'll want to think about how much it will cost to start this type of business from home. If you're going to start a freelance writing business, your startup costs may be very low — especially if you already have a computer and internet access. On the other hand, if you're planning on starting an Amazon selling business, you might need to invest more in terms of inventory, packing and shipping, etc.

Test your idea: There are a variety of ways you can test your idea to decide whether it's a worthwhile investment. If you're starting a service-based business, you might offer your services for free to test the market. On the other hand, if you're planning on selling a product, you might test it out with a select group of people or advertise it on a crowdfunding platform to gather responses before moving forward.

Ultimately, people arrive at their successful home business idea in all sorts of ways. Scottie Yang, a Tempe, Arizona-based business owner, decided to go all-in on his home business after he lost his job. After a career in television and video production, he switched gears to start his own clothing company called Heights Apparel, which creates clothing specifically for men who are above-average height.

"Once I got a taste of getting to work from home, it made it really hard to want to go work in an office every day," Yang says. "I love the flexibility. I love not having to deal with office politics."

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We’ll start with a brief questionnaire to better understand the unique needs of your business.

Once we uncover your personalized matches, our team will consult you on the process moving forward.

2. Write a business plan

Once you've decided on a profitable home business idea, your next step will be to write a business plan .

Writing a business plan can often be one of the most time-consuming parts of learning how to start a small business at home, however, it's essential to the potential growth and progression of your operations.

In this way, your business plan should contain all of the information you need to prepare you to run your business from home. Although there are different methods for writing a business plan, generally, you'll want your business plan to include:

An executive summary .

An overview of your business.

A market analysis .

A description of your product or service.

A marketing and sales plan.

A financial plan and projections.

By going through this process, you'll have an opportunity to expand upon the considerations you made in the first step — thinking about the way your business will operate in more detail. Along these lines, you can think of your business plan as a roadmap for how you'll grow into a profitable home business.

Moreover, your business plan will also help you later on when you need to apply for funding or seek investors to start or grow your business. Showing potential investors or lenders that you have a funding plan for your business and have considered all of the risks is essential.

This is also a great time to do more research if you aren’t experienced in the field you’re starting your home business in. Yang was doing research on his business three years before he even started it.

"Because of my lack of experience and knowledge, I began researching the concept in 2015. I did tons of research," he says. He officially formed his LLC in 2018 and started selling online in 2019.

For Yang, his research centered around understanding the challenges and pitfalls of the business.

"I'm 6'7'' myself, and I grew increasingly frustrated with the [clothes] options available to me, and the large amount of additional money I had to spend in order to get pieces of clothing to fit my frame the right way. It really has an impact on how you feel."

This lack of clothing options revealed a gap in the market that he decided to capitalize on.

3. Choose a name and business entity

After you've written your business plan, you'll want to officially decide on the name of your business .

You'll want to choose something that's memorable, but also something that makes it clear what your business is or does.

Once you have a name in mind, you’ll have to make sure it’s actually available to use. There are a few places you can check this — including your secretary of state's website or business bureau website, the U.S. Patent and Trademark Office and by doing a simple Google search.

This being said, extending your search beyond your state is especially important if you plan on launching an online component to your home business, as you'll want to make sure that a potential domain name is available for your business's website.

In addition to deciding on a name, you'll need to choose a business entity type to define your business structure. The business entity you choose for your home business will affect how your business is taxed and the legal risk you’re exposed to, as well as whether or not you need to officially register your business with the state.

At this point, you might decide to consult an attorney or online legal service to ensure you're choosing the right entity type for your unique business. The chart below can help you determine which of these options will work best for your business:

If you choose to structure your home business as a sole proprietorship or a general partnership, you won’t actually have to register your business with the state where you’ll be operating.

Therefore, because you won’t be registering with a specific business name, the name of your business will default to your legal name. In this case, if you'd prefer to start your home business with a different name, you can file a DBA, or “doing business as,” with your state in order to operate your business under that name.

» MORE: Best business credit cards for LLCs

4. Register your home business

If you decide to form your business as an LLC or C corporation, you'll need to register with your state to start and run your business from home legally.

The exact process that you'll need to follow to complete this registration will be unique to your state. Therefore, you'll want to consult your local Secretary of State or business bureau for guidelines on how to complete your business registration.

This being said, regardless of whether or not you have to register with the state, you'll want to register your business with the federal government by applying for an employer identification number. This number (also called an EIN) comes with a number of benefits, making it a worthwhile choice whether or not you’re technically required to obtain one.

In short, this number will be useful for hiring employees, opening a business bank account, filing business taxes and more. You can easily apply for an EIN online with the IRS.

5. Get a business license

Once you've completed your necessary registration with the state and federal governments, the next step in learning how to start a home business is getting a business license.

As a home-based business, your business license requirements may differ from other types of businesses. Nevertheless, the licenses and permits that you need will also vary based on the state where you're located.

Generally, when you're starting a small business from home, you'll want to look into the following types of business licenses:

Home occupation permit: Most home-based businesses will require a home occupation permit to operate legally. Essentially, this permit shows that by running your business out of your home, you're not adding significant traffic, noise, or harmful environmental conditions to your area.

Property use and zoning permits: When you're starting your business from home, you'll want to check into local zoning ordinances that apply to home-based businesses in your area. Some residential areas have strict zoning regulations that may limit or even prevent home-based businesses from operating. You'll want to check with your local or city government office to find out what regulations might apply to you.

General business licenses and permits: On top of the two previous permits that are more specific to home-based businesses, you'll also want to consider any general business licenses you need to operate legally. Along these lines, you might need a business operating license, professional or trade license, sales tax permit and more.

Overall, even if you're just starting an online consulting or freelance business from your home, you shouldn't assume that you don't need a business license. In addition to consulting local and state business resources, you might also work with a legal professional or service to ensure that you've taken all the necessary steps to run your business from home legally.

6. Separate your business and personal finances

At this point, you've taken the steps necessary to make your home-based business official and legal. Now, you're ready to take the steps to learn how to run a business from home legally — starting with managing your finances.

Although you may be a one-person operation, it's essential to separate your business and personal finances, especially when you're just starting out. As we mentioned briefly above, one of the downsides of some of the most common business entity types for home-based businesses is that you're personally responsible for your business's debts and liabilities.

For this reason, it's even more important to ensure that you protect your personal assets by separating your finances — plus, keeping your finances separate will be crucial for bookkeeping, tax filing and general organization.

Open a business bank account

In addition to applying for an EIN, one of the best ways to separate your finances is to open a business checking account .

You'll use your business bank account to manage any money coming into your business, as well as for paying suppliers, services, or employees.

There are a variety of business bank accounts to choose from — however, you might start with the bank where you have your personal account, or look for a free business checking account .

Since you're running your business from home, you may want to focus your search on a business bank account with online and mobile banking, mobile check deposit and free ACH payments.

Apply for a business credit card

After you've opened a business bank account, the next step you can take to separate and start managing your finances is to get a business credit card . A business credit card can help you establish business credit and can be used for any transactions related to your business — which will make filing your taxes much easier to navigate.

Once again, there are a variety of options for business credit cards — so you might start by looking at the bank where you opened your checking account — or narrow down your search by your rewards preferences — such as cash back or travel points.

Choose accounting software

Finally, the last important piece of learning to manage your finances as a new home-based business is to choose accounting software .

Although you may not think you need an accounting software platform, successful home businesses often use one of these automated systems to make bookkeeping and taxes much easier. Plus, if you're concerned about cost, there are options for free accounting software, as well as specifically designed home-based business accounting software options.

7. Secure funding

One of the benefits of starting a business from home is that you can eliminate some of the costs associated with renting an office space or opening a brick-and-mortar location.

In some cases, you might not have any business startup costs at all. This was the experience that Alexis Haselberger, a time-management and productivity coach, had when launching her business.

What surprised me most was how easy it was to get started; as a service-based business working from my home, I had virtually no startup costs. Even without investing money into her business to start, Haselberger was able to gain clients from big-name companies like Google, Lyft, San Francisco State University and more.

However, depending on the type of business you're launching, you may need to secure financing to help cover some of your startup costs. If you’re starting a business that requires a lot of inventory or equipment, you will definitely have some initial costs. Luckily, about 44% of home-based business owners are able to start their businesses with less than $5,000 — but if your home business requires more capital, you'll want to explore your options for financing.

Typically, it's difficult for newer businesses to access traditional financing methods, so you might start with a simple business credit card or line of credit , as well as consider more creative forms of financing — like working with friends or family or starting a crowdfunding campaign.

8. Set up your office

Next, you're ready to move from starting a home business to actually running a successful home business.

The first thing you'll want to do to set yourself up for success in this regard is to set up your home office. Although there are a number of benefits to starting a business from home, there are also some drawbacks — namely, that you'll be working in the same place that you live.

For this reason, it's important to designate a specific home office space in order to promote productivity and separate your work from your home life.

As Yang said, it's easy to get distracted with other things. You will need discipline to start a home business, since no one will be monitoring your work — it’s really up to you. But once you successfully make the shift, the pros can vastly outweigh the cons.

Therefore, to set up your home office, you'll want to do things like:

Choose a designated space.

Invest in the right furniture, tools and technology.

Decorate your office in a way that works for you.

Take steps to minimize distractions.

Once you have the space you need to start running your business from home, it will be much easier to get going from there.

9. Set up tax accounts and learn about deductions

Understanding business taxes can be one of the most difficult parts of running a business — and as a home-based business, you may have unique tax obligations. We've already talked about how to obtain an EIN (if needed) and the different ways you can be taxed, depending on your business entity. As a business owner, you'll need to get set up to pay self-employment taxes quarterly, to both the federal and state government. If you have employees, you'll need to establish payroll withholding accounts, and if you collect sales tax, you must set up sales tax accounts with your state.

You'll also want to consider some key home office tax deductions you can enjoy when running a profitable home business. If you use your office regularly and exclusively for your business, you'll qualify for the home office deduction (in most cases). You can claim this deduction by calculating your square footage (the simplified way) or calculating specific home office expenses on Form 8829 (the regular method).

Taking advantage of this deduction can help you save money come tax season.

Use our guide to learn more about home business tax deductions.

Start Your Dream Business

Tips for running a successful and profitable home business

Even if you've technically completed all the steps necessary to start a home business, the learning process will continue as you begin your day-to-day operations. Therefore, once you've gotten to this point, you might consult these tips to successfully running a small business from home.

Consider investing in business insurance: Although insurance might not be one of your initial priorities, investing in business insurance can be crucial to mitigating your risks and protecting your personal assets. At a minimum, you'll want to look into general liability insurance for your home-based business.

Create a business website and social media profiles to promote your business online: One of the best ways to establish and promote your business's presence is to create a website and social media profiles. These online resources make it easier to interact with customers — giving customers an opportunity to learn about who you are and what your business does, as well as reach out for more information.

Always be marketing your business: Marketing is always essential to a business, but even more so when you're first starting out. You can start your marketing strategy by referring back to the plan you developed as part of your overall business plan. As you learn more about your customers and what works and what doesn't, you can adjust your strategy accordingly.

Determine when it's the right time to hire your first employee: Finally, when your home-based business grows to more than you can manage on your own, you'll want to consider hiring your first employee. Being an employer, however, will mean that you need to meet additional requirements for insurance, taxes and more. Therefore, you'll not only want to ensure that you complete all of the steps necessary to hire an employee, but that you can afford and it's the right time to do so.

This article originally appeared on JustBusiness, a subsidiary of NerdWallet.

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Handyman Business Plan Sample

NOV.11, 2016

Handyman business plan for starting your own business

Apartment renters and homeowners often need professionals for small maintenance tasks like installing curtains and shelves, pre-fabricated furniture installation, hanging artwork, changing lighting fixtures, AC repair, plumbing, and so on. It is not easy to find qualified experts who can provide such handyman services. If you are interested in starting a handyman business and offering the above services, you should come up with a well-analyzed and written business plan for handyman to seek financing from investors and banks.

Executive Summary

The business.

Handyman Next Door is a professional and licensed handyman repair company established with a well-positioned and maintained office space in LA, California. We are the professional handyman service providers who are aimed to compete in this highly competitive market in our home market Los Angeles and across the US.

Management of Handyman Service

If you are wondering how to start a handyman business , consider adding professional team to your business. Our professional team will include a talented pool of highly experienced and certified tradesmen and technicians with skills in different trades in and across Los Angeles and other parts of the US.

All our team members will be selected with proper trainings and they will be hired to meet the needs of our company and will lead us to stand out as the leading handyman service providers and we will be engaged in maintenance, installation and repair throughout the country.

Customers of Handyman Service

The sample handyman business plan includes the general repair and maintenance services for commercial and residential clients, such as electrical repairs, plumbing, AC repair and installation, carpentry, painting, etc.

Business Target

At Handyman Next Door, we are aimed to come out as one of the top handyman service providers in the US and we will ensure doing everything possible to compete with industry leaders.

Company Summary

Maintenance tasks like AC repair and installation, furniture repair, electrical works, plumbing, etc. have high demands among residential customers all the year round. In this part of handyman business plan examples , explain that you have professionally trained handymen and professionals who are bonded and trained by your company. Also describe how you are networked with third-party vendors like plumbers, electricians, computer techs and others.

Company Owner

When writing a business plan for handyman service , you need to describe who the owner of the company is.

Handyman Next Door has been owned and formed by Cal Wardin. He will be the sole owner of the company with a vast team of professionals. The company is going to incur some start-up costs and basic tools detailed below.

Why the handyman business is being started?

Handyman Next Door is a startup aimed to offer complete handyman service to the residents of Los Angeles and California. Cal Wardin was also engaged in offering such types of services with other organization. With vast and proven knowledge and experience, Cal is aimed to launch his family business as a reasonably priced, trusted, and qualified service provider. If you are wondering how to start a successful handyman business , having a strong base of repeat customers and generating market penetration are the keys.

How the handyman business will be started?

Handyman Next Door is going to build a solid web presence as part of our handyman marketing ideas . The following table includes detailed start-up summary along with needed capital to start operations. Cal is going to start with his own tools for jobs, but he will also need to acquire the following tools and equipments –

• Plumbing tools like snakes, slip wrenches, Teflon tape, nuts, caps, and bolts.
• Electrical tools like wire cutters, gauge meters, several wires, soldering iron, and wire caps.
• Painting materials like paint rollers, paint brushes, air compressor, pneumatic paint sprayer, spackle tools, sand papers, and masking tape.
• Some general tools.
• Pressure washer.
• Power tools like sander, drill, saw, etc.
• Laptop with portable printer for printing invoice

Services for Customers

In order to run a successful handyman business , we are aimed to compete well with top handyman service providers and maintenance, installation and repair companies in the country.

We have put an excellent quality assurance team in place to ensure every installation, repair, and service is provided well to meet and exceed customers’ needs. We will strive hard to ensure Handyman Next Door will not just be renowned in Los Angeles, but also across the US. Here are the following services we have included in our handyman business plan template –

• Drywall installation/repair
• Plumbing repair
• Electrical installations
• Rooting repairs
• Appliance installation and repair
• Flooring installation and repair
• Kitchen remodeling
• Attic insulation
• Bathroom and shower remodeling
• Deck repair
• Fence repair
• Door installations
• Gardening and building service
• Power tool and yard repair and maintenance
• Exterior and interior painting
• Other installation, repair and maintenance services

Marketing Analysis of Handyman Business

If you want to know how to start a renovation company , be sure to analyze the market segment and trends related to it. For example, Handyman Next Door will focus on both online and offline advertising. We will use direct mail campaigns and email marketing to notify all the tenants and homeowners living in our target areas. We will distribute our pamphlets in local newspapers across the major geographic regions of the city. We will also use other marketing techniques, such as posting flyers, online ads, and ads on radio or cable TV in future.

Market Trends

Before opening a handyman business , you need to start doing proper economic analysis to reduce the threats and risks associated with investing in handyman business ideas or starting a business.

When it comes to how to market a handyman business , it is not all about acquiring a well-furnished office space and getting the place equipped. You also need to figure out how to attract customers and how to retain them so they can keep coming back for your services.

Basically, running and starting a handyman service is cost effective, especially when you have well-qualified, well trained and experienced team members. With the quality of work conducted for your customers, you can easily retain your customers and your company should do all the good work which will be spread by words of mouth. Customers will definitely want to recommend your services to their friends and families once you can get the job done well on their properties.

Your ability to provide quality services at competitive prices to the customers will be a major factor considered in the industry. This way, it will be easier for you to retain customers and attract new ones to get more business. The handyman market seems to be viable considering the existing competition in the industry.

Marketing Segmentation

There are basically two different customer groups to segment the market –

Home Owners

• Value of their homes generally range from $150,000 to $650,000
• Around 47% home owners prefer DIY small repairs. They often start the repair themselves and then realize that it’s not their cup of tea. Rests of 53% don’t even start to repair it on their own. They simply call a professional for every small repair.
• Around 62% of homeowners have been the owners for over 2 years.
• Rests of 73% of customers wait until a lot of small problems come ahead before calling a handyman. The reason is simple. They don’t want to bear a huge upfront cost just for small fixes.

Property Managers

• These types of customers usually manage 3 to 20 household units.
• They usually don’t have their in-house team for repair and maintenance to cut down on overhead costs.
• Their monthly rental ranges from $350 to $650.

We conducted a feasibility study and market survey before starting our handyman services in Los Angeles. Hence, we understand that there is a huge range of individual and corporate clients who need handyman services on daily basis. With that in mind, we have come up with certain strategies which would help us to reach out to several households and corporate organizations we know that they would need our services. Here are some of the individuals and organizations who we can target –

• Blue chip companies
• Insurance companies, banks, and other financial institutions
• Corporate clients
• Real estate developers, owners, and contractors
• Government organizations
• High schools, universities, colleges and other educational institutions
• Sports facilities
• Households and individuals
• Religious organizations

Product Pricing

Customers usually prefer who they know. They either call a contractor or handyman they know or they ask their neighbors or friends for recommendation. They often stay with their service provider until they get dissatisfied with their service. Cal is planning to dominate the market with words of mouth referrals which is done usually by exceeding the expectations of every customer.

Considering the economies, larger contracting companies are expected to offer better rates on hourly basis. But most of the large companies offer different specialized services, which need a lot of skilled workers and tools, which also increase their overhead and billable rates.

Highly Efficient Service

I am incredibly happy with the outcome! Alex and his team are highly efficient professionals with a diverse bank of knowledge!

Marketing Strategy

Our website will serve our customers as a basic catalog of services. We would list different skills our team has, and a range of referrals and testimonials on our site. It will be effective to help unsure visitors who haven’t heard about Handyman Next Door.

In order to attract traffic, Search Engine Optimization would be the cost-effective way to organically grow our web business. We can help people who are looking for a nearby handyman. It will also include searches of people who know about our organization but want to know more.

Competitive Analysis

Our competitive edge is offering best services at reasonable prices. So, our target customers would be more inclined to call Handyman Next Door whenever any problem occurs.

Sales Strategy

Our sales business strategy would be planned well to convert customers looking for temporary services to the ones choosing Handyman Next Door for different repairs. We would do the same in different ways. We will put a level of professionalism in each repair job. We will also focus on problem areas in home and provide the best solutions.

Sales Monthly

This section of handyman maintenance business plan includes average monthly sales done by Handyman Next Door –

Sales Yearly

This section of our handyman services business plan includes average annual sales done by Handyman Next Door –

Sales Forecast

We have developed a sales forecast in a complete way to help us achieve our sales goals. The following table details the breakdown of sales on the basis of our activities –

Personnel plan

Company staff.

When it comes to start a handyman business , you would need experienced team including senior management staff with experience of over 5 years and competent and qualified experts on the following positions –

• Head, Technical Services
• Sales and Marketing Executive
• HR and Admin Manager
• Client Service Executive
• Handymen (with varied skill sets related to your business)

Average Salary of Employees

The following table describes the average annual salary of each employee and total payroll for the next 3 years –

Financial Plan

Include the following sections on your handyman business plan sample –

Important Assumptions

All the vital financial assumptions for the next three years are listed here in this table –

Brake-even Analysis

The following graph indicates what our company will need and project in monthly revenue to cross the breakeven point –

Projected Profit and Loss

The tables and charts listed below indicate the project profit and loss of our company –

Profit Monthly

It includes the projected profit per month from our services.

Profit Yearly

It describes the annual profit for the next three years.

Gross Margin Monthly

It describes the gross margin on monthly basis for the next one year.

Gross Margin Yearly

It includes the gross margin we are expecting for the next three years.

Projected Cash Flow

Projected Balance Sheet

The following table includes all the assets and liabilities in our projected balance sheet –

Business Ratios

In this table, we are going to explain the business ratios of Handyman Next Door along with industry ratios for household and personal repairs and maintenance.

Download handyman business plan sample in PDF

OGS capital writers specialize in business plan themes such as business plan for dog walking , dog daycare business plan , carpet cleaning business plan , meal prep business plan , business plan for horse training , house staging business plan and many others.

OGSCapital’s team has assisted thousands of entrepreneurs with top-rate business plan development, consultancy and analysis. They’ve helped thousands of SME owners secure more than $1.5 billion in funding, and they can do the same for you.

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12 On-Demand Home Service Business Ideas for 2022

October 5, 2023 March 11, 2022

The home service market is booming, with growth projected to hit $1,574.86 billion between 2020-2024. 

Right now, the U.S. on-demand home services sector stands at $600 billion and is projected to grow at a CAGR of over 70 percent between 2021 and 2025.

This is thanks in part to the rise of on-demand home services companies, which has seen the residential HVAC industry grow by leaps and bounds in recent years. This is especially due to the COVID-19 pandemic, as more and more people are staying home and relying on these services to keep them comfortable.

If you’re looking to get into the home service industry, there are plenty of business ideas to choose from. Whether you’re a heating and cooling specialist, an electrician or a general contractor, there’s a home service business out there just for you.

However, it can be overwhelming to figure out which type of business is the right fit. That’s why we’ve put together this guide to help get you started in the home service industry.

What is a Home Service Business?

A home service business is, as the name suggests, a business that provides services to customers in their homes. This can include anything from home repairs and home improvement projects to pet sitting and home cleaning.

There are several home service businesses you can start, depending on your skills and interests. If you’re handy with tools, for example, you could start a home repair business. Or if you’re a pet lover, you could start a pet sitting business.

Many of them don’t require a lot of money or experience and are easy businesses to start. You just need some basic business and marketing knowledge, a willingness to work hard and great customer service skills.

The key to success with a home service business is to offer quality services at competitive prices. You also need to be efficient and organized so that you can manage your business effectively. 

Once you’ve mastered these elements, you’ll be on your way to running a successful home service business in no time.

On-demand Home Service Businesses Today

No matter which home service business you go forward with, there will always be a market for it. 

Take landscaping, for example. According to Statista, home and garden services account for a whopping $111.8 billion market in the United States. That’s a lot of potential customers!

The same is true for electrical work, plumbing, home repairs, and just about any other home service you can think of. In fact, according to HomeAdvisor, Americans spend over $600 billion on home improvement and repair projects every year.

Clearly, there’s a lot of money to be made in the home service business. But it’s not just about the money. It’s also about helping people fix and improve their homes. That’s what sets home service businesses apart from other industries.

So without further ado, here’s a curated list of our most popular on-demand home service business ideas for 2022. 

Residential HVAC

HVAC, or heating, ventilation and air conditioning, is one of the most commonly requested home services. It’s also one of the best home service businesses you can start today.

The reason for this is twofold. First, HVAC systems are a necessary part of any home. Second, they can be expensive to install and maintain. This makes them a perfect target for on-demand home services.

There are a few things to keep in mind if you’re looking to start a residential HVAC business. First, you’ll need to be licensed in your state. Second, you’ll need to have some experience in the industry. This isn’t necessary, but it will help you to start your business off on the right foot.

Once you have the proper licenses and experience, you’ll need to set up a home office. This is where you’ll manage your business and schedule appointments with clients.

One of the best things about starting a residential HVAC business is that it doesn’t require a lot of overhead. You can start your business with just a few hundred dollars in equipment and supplies.

If you’re looking for home service business ideas, then HVAC should be at the top of your list. It’s a necessary service that homeowners are always in need of. And, it doesn’t require a lot of startup capital or overhead.

At Wizard of Sales , we’ll make sure you start off with an effective and streamlined sales strategy. 

We’ve helped countless home services businesses boost their lead generation and conversions to get an efficient and speedy ROI, and we can help you too!

Carpet Cleaning

As one of the most popular on-demand home services, carpet cleaning is a great way to make money while providing a valuable service to your clients.

With a carpet cleaning business, you will never run out of work, as every home needs this service at some point. And with the proper marketing and branding, you can build a strong client base that will keep you busy for years to come.

Here are some tips on how to get started:

• Choose the right equipment. 

When starting a carpet cleaning business, it is important to invest in quality equipment. This will ensure that your work is done efficiently and effectively, which will result in happy clients.

• Establish a strong branding identity.

A strong branding identity will help you stand out from the competition and attract new clients. Make sure your marketing materials (website, brochures, etc.) are well-designed and professional.

• Offer a high level of customer service. 

When it comes to carpet cleaning, clients expect quality workmanship and excellent customer service. Make sure your team is friendly and responsive, and always go the extra mile to ensure client satisfaction.

• Get online!

A strong online presence is essential for any modern business. Make sure your website is up-to-date and user-friendly, and invest in online marketing efforts such as search engine optimization (SEO) and pay-per-click (PPC) advertising.

• Be prepared to hustle!

Owning your own business requires a lot of hard work and dedication. Carpet cleaning may not be the most glamorous business in the world, but it can be extremely lucrative if done correctly.

Home Removal

Home removal is one of the best on-demand home service business examples today. People are always moving and need help packing and transporting their belongings which puts this type of business in high demand. 

If you want to start a home removal business, you’ll need to invest in some equipment, such as boxes, packing tape and markers. You can also offer your services at a discount to customers who purchase packing materials from you. You’ll also need a vehicle big enough to transport furniture and other large items.

To market your home removal business, create a website or social media page, and list your services online. You can also distribute flyers in your neighborhood and post them to local businesses.

When starting any type of business, it’s important to research the competition and make sure you can offer a service that’s different from what’s already available. If you do your homework, a home removal business can be a lucrative venture.

Interior Decoration

Interior decoration has shown a lot of growth in recent years and it continues to show even more potential in the future. This is because people are always looking for ways to improve the appearance of their homes. 

Not only that, but home improvement projects can be expensive. People are often willing to spend money on home décor to improve the look and feel of their home. Therefore, there is a lot of potential for profit in this industry.

Interior decoration is a relatively easy business to start. You don’t need to have any special skills or training to get started, just an eye for design and some creativity. 

When just starting out, offer your services to friends and family for free or at a discounted price. This will help you build up a portfolio of work and get some experience. Once you have a few projects under your belt, you can start charging more for your services and start making a profit.

Garden/Lawn Landscaping

Landscaping is one of the most in-demand home service businesses today. People are always looking for new and creative ways to improve their home’s appearance, and landscaping is a perfect way to do that. 

There are also many different types of landscaping, so you can find a niche that best fits your skills and interests. The most common are lawn care, garden design, tree trimming, landscape architecture and home exterior design. 

One of the best things about landscaping is that you can work as much or as little as you want, depending on your needs. You can also charge premium rates because clients know they’re getting quality work. 

To start your business on the right foot, be sure to do your research. Read up on the different services landscaping offers and what clients are willing to pay for those services. 

Also, be sure to have a solid landscaping business plan in place. This will help you stay organized and make sure you’re making the right decisions for your business.

Residential Plumbing Services

Residential plumbing services is another promising on-demand home service business to consider in 2022. 

For one, there is a high demand for plumbing services, especially when it comes to emergency repairs. Plumbing is also complex and challenging trade that requires a high level of skill and expertise.

If you’re looking to start a residential plumbing service, you will need to invest in some basic equipment and tools, such as a plumbing truck, a variety of hand tools and a selection of plumbing supplies. 

You’ll also need to have a good understanding of the fundamentals of plumbing. This includes knowledge of the different types of pipes and fittings, how to recognize and repair common plumbing problems, and how to install plumbing fixtures.

Once you have the necessary skills and equipment, you’ll need to market your services to potential customers. Networking with local home builders and contractors is a great way to start. You can also promote your business through online directories, classified ads or home improvement websites.

Residential Furnace Repair/Maintenance

Like many of the other types of home service businesses, residential furnace repair and maintenance is a great business to start because of its high levels of market demand. 

Furnaces break down during all times of the year, so you’ll always have customers who need your services. In addition, furnaces need to be regularly serviced to keep them running efficiently, so there’s a steady stream of work for you. 

Furnace repair and maintenance businesses also don’t require a lot of specialized equipment or training. You’ll need a few basic tools, like a screwdriver, wrench and pliers, and you should be familiar with how to service furnaces.

Not only that, this type of business can even be run from the comfort of your own home. This means that you don’t have to worry about setting up a shop or hiring employees. You can simply take care of all the work yourself. 

House Cleaning

Starting a house cleaning business is an efficient way to make money while working from home, and there’s a high demand for it. In fact, a recent study by HomeAdvisor found that nearly 60 percent of homeowners hire professional home cleaners at least once a year.

There are several reasons why house cleaning is so popular. For starters, it’s a great way to earn some extra money. 

House cleaning can be a lucrative business, especially if you’re able to charge premium rates. And since it’s a home-based business, you can work flexible hours and set your own schedule.

If you’re thinking of starting your own house cleaning business, there are a few things you need to know before getting started. 

For example, you’ll need to decide what services you are offering as well as what your rates will be. You’ll also need to create a business plan and find some reliable cleaners to help you out.

Pool Installation/Maintenance

Pool installation and maintenance is one home service business that is seeing a lot of success today. 

This is because a pool can offer homeowners a great way to cool off during the summer, it can be a great place for family and friends to gather and it can also provide a source of exercise. Pools can also add value to your home, making it a more attractive investment.

Being an on-demand service, homeowners can call you when they need your services, which means you don’t have to worry about maintaining a brick-and-mortar store. All you need is a truck and some basic tools to get started.

This is a great business opportunity for those who are comfortable working with their hands and who enjoy being outdoors. It’s also a great business for those who are looking to start their own business with a relatively low overhead cost.

Residential Electrical Installation/Repair

A residential electrical repair business provides a great way to make money while helping people in your community, and it doesn’t require breaking the bank to get started. In fact, there are several benefits to starting and running a residential electrical repair business.

Some of the key benefits include: 

• Flexibility: A home service business gives you the freedom to work when you want, where you want, and how you want. 
• Independence: You are your own boss and make your own decisions. 
• Income Potential: There is no ceiling on how much money you can make in a home service business. 

With the right planning and execution, you can create a residential electrical repair business that provides you with both financial and personal independence.

Pest Control Services

There are many benefits to having a pest control business in 2022.

For one, it is a recession-proof business. A recession-proof business continues to do well no matter what the economy is doing. This is because people will always need services such as pest control, even during tough economic times.

Another benefit of having a pest control business is that it is a service that is always in high demand. People will always need help getting rid of pests, whether it is ants in the kitchen or rodents in the attic.

This means that your business will always have customers, which is a great thing for any entrepreneur.

Finally, pest control is a very lucrative business. The average profit margin for this type of business is around 50 percent, which is much higher than the profit margins for many other types of businesses.

Home Painting Service

Last but not least, we have the home painting business. One of the biggest benefits that home painting businesses offer is the wide range of services that they offer.

This means that customers can get everything they need from one business such as interior and exterior painting, home repairs, carpentry and more. 

Since home painting businesses are often mobile, they can also travel to wherever the customer needs them. This offers convenience and affordability to the customer as well as freedom for the business to work their own hours.

Above all, make sure you develop the skills necessary to succeed in this home service business. Painting, carpentry, repairs and more are all important skills that customers will be looking for.

What are the most profitable home services businesses?

As you can see, many home service businesses are profitable and totally worth the time, effort and investment required.

Every one of these businesses will always be in demand- as long as people continue to live in houses and apartments. Therefore, it would be difficult to deem a certain one the most profitable of them all.

However, based on research, we’ve found that America’s favorite home service businesses are:

• Home cleaning and HVAC repairs.

In 2021 alone, home cleaning has made an estimated $51.9 billion and is only projected to grow in the years to come. Likewise, HVAC repairs are a multi-billion dollar industry and are only becoming more popular as homes become more and more reliant on cooling and heating systems.

• Electrician and plumbing services.

Studies have shown that the demand for electrician and plumbing services is consistently high, as issues with these systems can occur in any home. It’s been projected that the electrician industry will grow by 14 percent in 2022, and the plumbing industry is expected to grow by 11 percent.

• Salon and beauty treatments.

It’s no secret that Americans love to take care of their appearance, and the salon and beauty industry is proof of that. In fact, this industry has made a profit of over $56 billion in the U.S. alone and is expected to grow by another five percent this year.

No matter what your interest, skillset or passion may be, there is a home-based business for every kind of person. 

As long as you can effectively weigh your options based on the criteria required to make your business successful, you’ll be sure to find a home-based business opportunity that’s perfect for your needs.

However, this should never be done completely without some help. 

That’s where we come in!

At Wizard of Sales , we’ve 4x-ed residential home service businesses with under $10 million in revenue and got their net profits to double-digits within two years. If you’d like the same results, contact us today!

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Home Services Examples: A Guide

The home service industry encompasses trades serving homeowners and commercial services. Effective marketing distinguishes businesses in this competitive landscape. Strategies include digital outreach, relationship building, and understanding customer needs. From cleaning to HVAC, the right approach ensures growth and brand distinction.

The home service industry accounts for nearly all the trades and materials that serve homeowners, homeowners associations, and even commercial services.

For individuals who depend on home services marketing to appeal to homeowners, it is important to create a steady stream of new customers to keep your business thriving. It’s not just finding new customers, but finding the right kinds of customers that can really make a difference in your business’ growth.

Many home service businesses overlook the power of marketing to generate growth and distinguish themselves from other businesses. Your customers are homeowners and you need to find a way to stand out from your competitors. Your competition includes businesses within your own industry and all of the other home services. You may specialize in services that help other businesses (B2B) or services that help the average homeowner (B2C), or services that can appeal to both. Depending on your target customer, reaching them often requires different strategies and channels.

In order to stand out in the crowded home service market, your core focus should be on caring for your customers. Providing a meaningful and valuable service helps separate your branding from other businesses. Using basic tools to build and maintain relationships is key to success. You will also need to learn digital and online marketing principles in order to grow and stay top of mind with your customers.

Whether you are running a full-time business, dreaming of being your own boss, or simply trying to ensure your home service business is not falling behind larger competitors, Valve+Meter Performance Marketing has insights into a wide range of home services and marketing tactics that benefit these commonly requested home services.

As a cutting-edge home services marketing agency, Valve+Meter has a wide range of strategies for home services. Home services is a multi-billion dollar industry, that includes not only small owner/operator companies but also massive national brands competing within the same marketplaces. Our team of designers, content creators, SEO specialists, developers, outbound lead generation services, and paid advertising experts, helps small to medium-sized businesses thrive. Successful marketing begins with studying competitors’ success today and developing strategies to grow small businesses the right way through measurable and repeatable marketing solutions.

Home Cleaning Services

On-demand home services account for a large portion of the industry, but for aging homeowners and busy professionals, a house cleaning business represents an example of a constant and year-round business. Unlike many exterior property services, home cleaning services do not have a season. Home cleaning services are designed to help you keep your living space clean and tidy. Services often include dusting, vacuuming, mopping, and sanitizing. However, this market is extremely competitive because the cost to enter is low.

House cleaning or maid services are businesses that can be impacted by tough economic times like economic recessions. Many of these businesses lose customers when their clients lose their jobs or need to find ways to cut back. It is essential to create a diverse client base, execute steady marketing campaigns to attract new customers, and ongoing marketing efforts to ensure your clients are completely satisfied.

There are a number of specialty cleaning services beyond standard house cleaning. If you are considering a path to your own home service business, many small business owners find a niche within these subcategories.

Construction Cleaning

Maintaining the cleanliness of construction sites, remodeling projects and post-construction cleaning is one such specialty cleaning service. These businesses market to contractors and construction companies. This requires special home services marketing including outbound B2B prospecting, networking, and inbound marketing to showcase your services. Generally, construction cleaning may describe work as broad as maintaining job sites in subdivisions including street sweeping, site cleaning, and clearing lots of construction debris. The work can also be specified as remediation cleaning and cleaning a newly constructed dwelling or building prior to occupation.

Junk Removal Service

Some home services businesses are both B2C and B2B. In the case of junk removal, many homeowners need help with hauling away junk, DIY renovation haul away, appliances, and other non-general trash. Junk removal services are designed to help homeowners dispose of unwanted items. These services can also benefit other home services businesses. Remodeling contractors, landscapers, roofers, and other businesses create a lot of junk. Marketing to homeowners is important for junk removal services, but a B2B marketing campaign can help secure ongoing relationships with other home service businesses.

Deep House Cleaning

Deep house cleaning services are designed to help with extreme issues. These services may include remediation cleaning after fires, floods, and home disasters. In the case of some deep cleaning services, homes with infestations, hoarding, or isolated homeowners require cleaning beyond the capabilities of standard housekeeping services.

Window Cleaning

Window Cleaning is a specialized cleaning that often requires unique tools and equipment. Professional window cleaners care for interior and exterior windows, window screening, window frames, and in some cases window treatments. Reaching high windows or skylights can be dangerous for the average homeowner or business owner, but window cleaners have the tools to clean these areas safely.  Like other home service businesses, owners and personnel must possess skills in both craft and interpersonal service. Working within the private spaces of homeowners is a unique responsibility and demands tact and discretion.

Carpet Cleaning

Carpet cleaning services fill yet another niche. There are a number of national brands and franchise names within the carpet cleaning industry. Small and medium-sized businesses can appeal to potential clients as a way to support the local community.  Demonstrating your personnel, processes, and services are distinctly suited to local needs can be a successful strategy. Experienced carpet cleaning companies will gain even more specialization including caring for deep cleaning, stain removal, and deodorizing of carpets, rugs, and wall treatments.

HVAC Services

One of the largest segments of the home service businesses includes heating, ventilation, and cooling (HVAC). This market includes installation, maintenance, and repair of furnaces and air conditioners, and other home comfort solutions.

The initial service typically focuses on the design and installation of HVAC systems. There are a number of access points to homeowners, though. In the example of furnace repair, proper marketing helps to schedule appointments with homeowners near the end of the service life of a major appliance.

HVAC requires specialized marketing adjusting to the seasonality of when HVAC systems are used. Quality services help to retain customers and grow your business. Popular service business ideas within HVAC include maintenance plans for homeowners to prevent air conditioning and furnace breakdowns.

Electricians

Electrical installation, maintenance, and repair are high-demand services for homeowners. Electricity, if done improperly can lead to disastrous results, so many homeowners would rather turn to a professional than try to tackle it themselves.  Wiring, electrical outlets, lighting fixtures, and all other electrical systems within a home must be properly serviced by electricians. Licensed and experienced electricians can operate their own businesses or operate within a larger organization. Marketing for electricians requires a focus on local services.

Plumbing Services

Another major segment is the plumbing industry. This includes installation, maintenance, and emergency repairs of residential plumbing. Plumbers require unique business ideas including marketing to both homeowners and general contractors who specialize in the construction and remodeling of kitchens and bathrooms. Finding strong business partners can lead to cost savings in finding new prospects. Like other home service businesses, building strong relationships through branding and customer service helps plumbing businesses grow.

Home Improvement Services

While extremely broad in name, home improvement services are designed to help homeowners upgrade and enhance living spaces. These services can include kitchen and bathroom remodeling, flooring installation, interior design, painting, and landscaping. Home improvement services can help increase home values and make spaces more enjoyable to live in. For new homeowners, finding contractors can be a challenge. Marketing your brand as a customer-focused business can help with digital marketing strategies.

Home Security Services

Installing home automation and home security services is extremely popular. There are many national brands for local contractors to compete against. This means that small businesses must adapt to different services than national brands offer. Popular home services typically distinguish themselves as a one-stop shop approach by providing exceptional response time and expertise to help homeowners feel safe and confident about choosing a local home security service provider. Contractors who design systems to protect homes from burglars and intruders are valued. More than just alarm system installation, security camera installation, and 24/7 monitoring, modern homeowners want to feel the ease of protection and innovation. Home automation which includes smart lighting, smart door locks, and other home automation products is in high demand. Being able to connect your security and automation devices on one platform keeps things simple for your customer.

Home Maintenance Services

Home maintenance services are designed to help homeowners with small chores and complex projects. Services like gutter cleaning and installation are popular. Window maintenance, roof repair, fencing, and locksmiths are popular home services within this segment as well. Regular maintenance helps prevent costly repairs and ensures homeowners feel comfortable and safe within their homes.

Energy Efficiency Services

Installing insulation, weatherization, high-efficiency lighting, and solar panels fits within this segment. This is a growing small business opportunity throughout the nation. Homeowners are enthusiastic to save on energy bills and many young homeowners are focused on reducing the carbon footprint of homes.

Lawn Care Services

Lawn care services are designed to help you keep lawns healthy and beautiful. These services can include mowing, fertilizing, and weed control. Hot weather can make toiling in the yard an undesirable or dangerous chore to some. Lawn care services can help improve a home’s curb appeal and provide a safe and enjoyable outdoor space. Marketing this type of business includes not only selling to individual homeowners but often targeting homeowner associations, municipalities, apartments, and small businesses too. Effective marketing strategies include well-designed websites, social media outreach, outbound marketing, and strong remarketing strategies between seasons. Many lawn care businesses struggle to grow due to the turnover of clients between seasons.

Home Painting Service

A home painting service is designed to help homeowners with indoor and outdoor surfaces. This includes a refresh and update of a home’s walls or exterior with a fresh coat of paint. These services can also include complete color consultation, surface preparation, and paint application. A painting service can provide repairs, wall decor, window treatments, and additional treatments to stand out as complete experts.

Pool and Fountain Care

Water fixtures are extremely popular in backyard spaces where families gather. Safe pool, hot tub, and fountain care services are highly valued. Designing, installing, maintaining, and repairing water fixtures provides a steady path toward growth. One key is re-marketing to clients as most regions in the country have dormant seasons.

Garage Door Installation and Repair

Garage door installation and repair services are essential for homeowners who use their garage as a primary entrance to their homes. These services have also become more important as many homeowners have converted garages into second living spaces. Marketing for garage door services can be done in many non-traditional methods. Inbound marketing including search engine optimization (SEO) is highly effective in increasing local presence.

Pest Control Services

Pest control services are designed to help you keep homes free from pests such as rodents, insects, and termites. Pest control services can help protect homes from damage and keep families healthy by exterminating, preventing future infestations, and ongoing maintenance.  Like all other popular home services, pest control is as much about customer service as professional expertise. Business owners can partner with home inspectors to provide inspections for new homeowners, as well as property and building management companies to keep creepy crawlies away from their tenant’s businesses.

Home Organization Services

Closet organization, garage organization, and home office organization are all examples of home organization services. Once a niche segment, these services have become wildly popular as work-from-home and remote work have become more commonplace.

Home Remodeling

Contractors and businesses that specialize in remodeling services often specialize in one trade. Kitchen remodeling, bathroom remodeling, cabinetry or millwork, interior design, flooring, siding, and custom painting all fit this trend. New builders may also fit into the home remodeling market by providing homes with new additions, sunrooms, and basement finishing. Home remodeling services are highly competitive and driven by strong local reviews, references, and search engine performance. In order for home remodeling businesses to grow, strong digital marketing is essential.

Interior Design

Professional designers provide custom and bespoke services to clients. High-quality interior design services can work alongside homeowners to create a beautiful and functional living space. These services can include furniture selection, color coordination, and space planning. Interior design services can go far beyond coordination, though. Some designers are highly specialized including art curation, houseplants, minimalism, outdoor spaces, and other popular home services. Many offices want to have a vibe or a floor plan that can inspire creativity. An interior designing business could also specialize in commercial spaces as well.

Handyman Services

Handyman services are designed to help homeowners with minor repairs and tasks around their homes. Like other personalized services, many homeowners need help with basic tasks like lawnmower care, power washing, and even changing light bulbs. An individual business owner or a small business with highly personable personnel can be very successful within this segment of home services.

Technology Maintenance and Repair Services

Like a handyman service, technology maintenance and repair services are designed to help you with issues related to your home’s technology, including computers, Wi-Fi, and smart home systems. These services are far more popular than just a few years ago. As every family member relies on technology for entertainment, education, or work. Highly skilled IT workers are finding a niche in helping homeowners. These services can include troubleshooting, repair, and installation. Technology maintenance and repair services help homeowners stay connected and enjoy a seamless and efficient living environment.

Home Energy Auditor

This job barely existed just a few years ago. A home energy auditor is a professional who assesses a home’s energy usage and efficiency. They can help homeowners identify areas for improvement both to save energy and money. These businesses need to market to homeowners primarily but can also succeed in building relationships with contractors. For instance, insulation, windows, and appliances are common sources of energy loss. Networking with other businesses helps home energy auditors grow new profit centers.

Landscape Architecture

Lawn care services are often limited to mowing and maintaining the landscaping. Landscape architects design outdoor spaces including hardscapes, plants, gardens, flowers, shrubs, water fixtures, and lawns. These services can include installation and maintenance.

Personal Services

Caregiving is not restricted to seniors. Personal services are designed to help individuals and families with daily tasks and errands. Many self-starters have made a career by helping with everyday tasks like grocery shopping, furniture assembly, meal delivery, and pet and house sitting. Other on-demand specialty personal services include pet grooming, babysitting, and physical training. In a world of on-demand home services, personal service businesses can stand out from the apps. In order to compete with the latest trends, businesses need to market individual and customized services. Showcasing the people and values of a business can build a reputation.

Elder Care Services

Home service businesses do not only describe the property, but those living in it as well. Elder care services are a growing industry designed to help seniors maintain their independence and quality of life. Home health aides provide companionship, meal preparation, medication management, grocery shopping, and transportation. As one of the most popular home services currently, elder care businesses require extensive marketing. Extremely valuable content across a website, social media, and conventional print media help build trust and value within your local community.

Home Service Business Marketing: Tips and Ideas

This exhaustive list is far from including all home service business ideas. This industry provides many entrepreneurs the opportunity to be their own boss. Thus, there are always new segments emerging. Electricians who specialize in EV charging installation, mobile pet groomers, and home theater contractors who found a specific niche and turned it into a successful business.

If you are considering starting a home service business or you are a seasoned pro considering innovating your digital marketing strategies, there are several tips and ideas to become profitable in your venture.

What is a Home Service Business?

A home service business is any company that provides services to homeowners. These services are typically provided at the residence of the homeowners. However, some services are performed remotely, depending on the type of service and customer needs, and can operate as a sole proprietorship, partnership, or corporation. In terms of marketing with Valve+Meter, small businesses, and local companies need creative ideas to stand out from larger corporate-owned businesses and franchises.

Home Service Ideas

There are several home service ideas that entrepreneurs can consider when starting to market their businesses. Some popular home service businesses include cleaning services, lawn care services, home repairs, and remodeling services. Others like pet care services, elder care services, and personal services such as meal delivery and errand running require unique strategies. Generally, the models and marketing are very similar throughout the home services industry.

Home Services Business Model

Depending on the type of service and target market, the home services business model can vary. Some home service businesses operate on a subscription or contract basis, while others offer on-demand services. It’s important to consider your target market and their needs when developing your own service business idea and model.

For most home service business models to grow, a key focus must be applied to high-quality customer service and repeatable marketing strategies.

Most Profitable Home Service Business

The best home service businesses can depend on several factors, including the demand for the service, the level of competition, and the pricing model. Some of the most profitable home service businesses include the residential HVAC business, plumbing service contractors, and home remodeling services.

The best way to ensure that your business is profitable is to constantly attract new customers. In order to do this, businesses should include ongoing services and re-marketing opportunities. Marketing efforts are essential for growing businesses not only to spread the word about your business to new customers but as a way for current customers to refer your business to friends as well. Businesses that provide maintenance and have a predictable service cycle are the most profitable.

Home Service Business Plan

A universal home service business plan does not exist. Every plan is unique but is essential for starting and growing your business. Your business plan should include a description of your products/services, target market, marketing strategies, financial projections, and operational plan. Your home service business ideas and plan can be used to secure funding, attract investors, and guide your business growth.

Many home businesses start based on strong ideas and a demand for service within the community. Once the initial demand is met, a strong business plan provides a clear strategy for growth.

How to Start a Home Services Business

To start a home services business, you’ll need to follow several steps, including researching your market, developing a business plan, registering your business, securing funding, and acquiring the necessary licenses and permits.

One of the most overlooked steps in starting a business is investing in customer resource management (CRM). A second mistake is investing in CRM but not properly managing the system. A CRM can help provide you with exact records and create reports to help you to make informed marketing and sales strategies and grow your business.

It’s also important to hire qualified and experienced staff and establish a strong online presence to attract customers. For many business owners first starting a business, outsourcing marketing including website design, management, SEO, paid advertising, and outbound lead generation helps access expertise and lower costs.

How to Market Home Service Businesses

Whether starting a new business or marketing a well-established home services business, the plans are very similar. Throughout the home services business, digital marketing helps to increase your profile, attract new prospects, and engage leads with your sales team. Because most home service businesses offer services within a specific geographical location, home service marketing increases awareness and brand authority within your service area.

Talk To Valve + Meter About Marketing Your Home Services Business

Outsourcing marketing helps home service businesses access the most cutting-edge marketing strategies at a fraction of the cost of building an inside marketing team. As a small business owner, you might feel pressure to do it all, but if your time is allocated to decisions that can be better allocated to a more experienced partner, your business can grow and succeed faster than it could alone. Our team is experienced in marketing to a variety of home service factions in cities all over the United States that provide both B2B and B2C services. If you are interested in growing your home services business contact Valve+Meter Performance Marketing for a free marketing assessment.

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20 of the best home service businesses to start

Starting your own business can be a fantastic way to create financial independence and establish a career that you enjoy. By establishing a home services business, you’ll be providing homeowners with skills and services they need. You’ll also naturally create repeat customers, since homeowners often need these types of services on a regular schedule. As a result, you can fill your schedule and establish a steady income.

While there are many potential home services fields to explore, these 20 are some of the most popular and in-demand. Any of these ideas could turn into a profitable home service business.

1. Landscaping and lawn care

A landscaping and lawn care business is responsible for everything from mowing and garden design to tree and shrub care and more. This type of business can market to a wide audience of homeowners, including those with smaller yards who just don’t have time to mow regularly and those with large, sprawling properties who need help keeping their landscaping looking its best.

It’s possible to get started with minimal equipment, but you’ll need a trailer, a large mower, and other basics like weed whackers and garden tools. There’s no special training required, though you may want to get trained and certified to handle and apply chemicals like pesticides, which could give you an advantage over other landscaping businesses.

If you live in a location with a cold climate, keep in mind that landscaping work is seasonal. Consider offering snow plowing and snow removal services to keep your schedule full throughout the year.

2. Interior and exterior painting

House painting businesses typically offer both exterior and interior painting services. These businesses may offer extra services like wallpaper removal, pressure washing, popcorn ceiling removal, and more. There’s almost always a demand for house painting, though that demand is highest when home sales and new construction are on the rise.

There isn’t any special certification or training needed for painting, and one of the best ways to get started is to work as a painter for another company. This will give you the experience and skills necessary to start your own business.

3. Housekeeping

Housekeeping businesses offer many different types of cleaning services. Some housekeepers focus on basic cleaning, like vacuuming, laundry, and mopping, while others offer deep cleaning services that are particularly useful after a tenant has moved out of an apartment. Homeowners may request cleaning services every few days or once a week, making it fairly easy to build out a full schedule of cleaning appointments.

4. Carpet cleaning

Homeowners often need professional carpet cleaning services. You’ll need training on the specialized equipment for this service, as well as a certification to handle some of the chemicals that are standard in the industry. Consider offering eco-friendly products for a more specialized, niche business that could help you attract new clients.

When homeowners move, they often need help with the process. If you’re strong and enjoy physical work, you could start a small moving company. You might offer services like packing, organizing, and loading items onto a truck.

6. Plumbing

Plumbing is a home service that’s in high demand, and plumbers are called on to do everything from unclogging drains to installing hot water heaters. If you want to be a plumber, you’ll usually need to have a plumber’s license, depending on your state. To get that license, you’ll need to go through vocational training, apprentice under a professional plumber, and pass an exam. While the process to become a plumber takes years, plumbing can be a financially rewarding career, and the demand for these services is consistent.

7. Pool maintenance

If you live in an area where there are plenty of in-ground pools, then chances are there’s also a need for pool maintenance. The same is true of hot tubs. You can become a service and maintenance technician by taking courses, and you can then use that specialized knowledge to start your own business. You might get calls to fix broken heaters, clean and service filtration systems, and maintain chemical balances.

8. Home maintenance

If you have a background in carpentry and home maintenance, you could start a business offering maintenance services to homeowners. You’ll need a versatile skill set, and you might help with everything from replacing old windows to repairing floorboards and installing new tile. This can be an exciting type of career where no two days are the same.

9. Residential HVAC

HVAC technicians are in demand year round, since they work on both heating and cooling systems. You’ll need plenty of training to start this type of business, but it can produce steady income, especially if you build up a large customer base. You could potentially expand your business into hiring employees and adding a fleet of repair vehicles, too, if you have plans of going big.

10. Organizing

If you love organizing — and are skilled at it — you could help homeowners get their homes tidy and organized. It will be helpful to have some before-and-after photos of a few homes that you’ve worked on, and be sure to get testimonials from people you’ve helped.

11. Interior decorating

Put your decorating skills and excellent taste to work by starting your own interior decorating business. Homeowners might hire interior decorators to help with a single room or a whole house. You’ll need to be aware of trends, be able to connect with people and identify the details of their personal style, and be creative — while also being aware of budgets.

12. Home staging

If you have an eye for design and a knowledge of home-selling best practices, you can offer your services to people looking to sell their homes. You’ll use your expertise to stage a home and make it most appealing to potential buyers, hopefully helping the sellers bring in a higher price and sell their home faster.

While there isn’t a specific education or training required for this career, it’s helpful to stage several homes and have before-and-after photos of your work to help you gain those first few customers.

13. Pest control

There’s always a need for home pest control, whether that’s removing raccoons or killing mice, rats, and insects. Training and certification are required for this career, particularly when it comes to baits and chemicals, so if this is a business you want to start, you’ll need to plan ahead and invest in that training.

14. Home IT support

With so many more people working from home or even starting their own home-based businesses , there’s an increased need for home IT support . IT consultants can help establish IT networks, maintain those networks, and troubleshoot technology and network issues. They also can answer IT questions and may make recommendations about equipment purchases and upgrades.

With an IT support business, you might specialize in one type or size of network or offer a wide variety of services. You can even perform some of this work remotely, saving you travel time.

15. Apartment preparation

When landlords or homeowners are renting out an apartment, they sometimes hire apartment preparation services to take care of getting the space ready for new tenants. If you start this type of business, you might refresh an apartment with a new coat of paint, do a deep cleaning after a previous tenant moves out, and other tasks. You can offer similar services for Airbnb rentals, which might get you steadier scheduling.

16. House sitting

Consider starting a house sitting business to help homeowners when they go on vacation. Typical responsibilities include watering plants, bringing in the mail, and sometimes spending the night in a house. You’ll need to be trustworthy and responsible and have reliable transportation for this type of business.

17. Pet sitting and dog walking

If you have experience with different types of pets, a pet sitting and dog walking business can let you pair your love of animals with a career. For this type of business, it’s helpful to know about different types of animal care and first aid; certification in pet CPR is also a bonus. Dog walking tends to be a pretty regular gig, but pet sitting can be more sporadic, so you may need to look for plenty of clients to fill up your schedule.

18. Babysitting and nanny services

If you love kids, consider offering babysitting and nanny services. While there’s no certification or training required, it’s a good idea to become certified in CPR. You may find that parents need only specific hours, so you might be able to start this business as a part-time operation in addition to a part-time job.

19. Elder care

In-home elder care is in high demand, especially as the large population of baby boomers age. Elder care can involve everything from light house cleaning and meal prep to more intensive care like bathing assistance and medication management. Training is generally beneficial, and you’ll also need plenty of physical strength for some caregiving responsibilities.

20. Grocery shopping and delivery

You can easily offer a grocery shopping and delivery business using your own vehicle. This can be a great business option if you want to do some part-time work. You’ll need good attention to detail and communication skills for this type of business.

The smart way to get your home service business started

As you start up your home services business, it’s important to make it as easy as possible for customers to connect with you and schedule services. Jotform’s home services app template is a convenient solution. You can customize the app with your logo, different background colors, the services you offer, and more, and there’s no coding knowledge required.

Once you’ve customized the app, you can add it to your social media profiles or share a link so customers can use it and easily request your services. An app is an excellent investment in your business, and it helps position you as a professional who customers can trust — and reach easily.

Photo by George Milton

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Home Health Care Services Business Plan

Start your own home health care services business plan

Wheatland Health Services

Executive summary executive summary is a brief introduction to your business plan. it describes your business, the problem that it solves, your target market, and financial highlights.">, opportunity.

There is a significant need for quality home health care and social services within this region and we believe that by employing competent and well-educated staff and providing them with organized and responsive management, we can become the home health care/social service agency of choice in Southeastern Kansas.

Wheatland Health Services offers a unique combination of premier home health care and community-based social services to Southeastern Kansas.

The consumer base for Wheatland Health Services (Home Health Care Services) will be patients referred by physicians, health care facilities and other health care professionals. The majority of these patients will be covered by Medicare with a smaller portion being insured by Kansas Medicaid or other private insurance carriers.

Competition

The key factor considered by both consumers and referring professionals when purchasing home health care is trust in the professional reputation, reliability and quality of services provided by the home health Agency.

Wheatland Health Services strives to offer excellent and affordable home health care and community-based social services to individuals and families of Southeastern Kansas.

Expectations

We are projecting growth and total annual sales very conservatively, with high projected expenses. Our cost of sales is relatively low, as this is a service agency and the primary costs involved in providing the services are those related to payroll. The costs of sales reflects the cost of mileage reimbursement to employees, because the services we provide are home- and community-based and require travel to and from service locations.

Financial Highlights by Year

Financing needed.

We will use $70,000: $50,000 five year loan and $20,000 cash from Elizabeth Patzer

Problem & Solution

Problem worth solving, our solution.

It is our goal to employ competent, caring, and well-trained individuals who are responsive to the needs of our patients, their families, and the communities we serve. Each staff member will meet the State of Kansas educational and training requirements for the services they provide. We encourage and support continued education of each service provider. In turn, our agency will provide staff with competitive compensation, an inviting work environment, and knowledgeable, trustworthy management and direction.

Target Market

Market size & segments.

Market Segments 

The population base in Southeastern Kansas is aging, and more individuals are opting to stay in their own homes longer and return home following hospitalization, rather than proceeding to a nursing home. Our primary market segment includes those patients — typically in an older age bracket — who require health care services by home health nursing staff. These patients may also require other home health services, such as social work, in order to access needed community resources.

Our secondary market will be those individuals who have suffered a personal injury and require case management services to assist them in addressing medical, financial, and employment issues.

Target Market 

Because our agency specializes in home health care and community-based social services, we will focus on those market segments where we know our services are most needed. Focusing on those market segments that require only home-based services will greatly decrease overhead, since additional office space will not be required.

Current Alternatives

Pricing of home health services does not usually influence consumers’ choices, as most home health services are reimbursed by Medicare, Medicaid, and private insurance companies, and reimbursement rates are set by those entities. Pricing of personal injury case management services is a more important factor, as these services are paid for as negotiated on a case-by-case basis at an hourly rate. When pricing personal injury case management services, we will explain to the client that we estimate the total number of hours needed to complete services liberally, rather than bidding low and then exceeding the anticipated total bid price for services.

Consumers of both home health care services and personal injury case management services rarely compare service providers directly. Usually they follow word-of-mouth recommendations, especially when those recommendations come from their physicians.

Perhaps the most important element for assessing competition in the Home Health and Social Service fields is how to persuade other professionals to repeatedly refer their clients to our agency for services. As our agency demonstrates outstanding patient care, current and pertinent qualification of service providers, and professional organization and business management, we believe that we will be able to capture the majority of the home health care and personal injury case management market in our designated region.

Our Advantages

We start with a competitive edge:  There are currently only three home health care agencies serving southeastern Kansas; Kellene Walker, our Clinical Director, has been employed with one of them for three years and has learned many of the day-to-day administrative functions that make a home health care agency successful. Ms. Walker has built a reputation for outstanding customer service, and it is our belief that her reputation will help to build a strong client base even before our start-up date.

Wheatland Health Services will also stand out in integrating community-based social services, such as Personal Injury Case Management, with our more traditional home health care. This broader base will allow us to access additional clientele and payor bases, adding to our financial stability. This integration also leaves room in the long-term for the addition of other social services, such as Family Counseling, Psycho-Educational Services, and Mental Health Case Management.

Keys to Success

Our keys to success: 

• Professional quality of services offered
• Reliability — being available through on-call, and adequate staffing
• Effective collaboration with other community professionals (physicians, hospitals, and other organizations)

Marketing & Sales

Marketing plan.

Marketing our service-oriented business requires establishing a reputation for expertise and excellence. It starts with our known contacts who are in positions to recommend us and make referrals to us, and continues with long-term efforts to develop recognition among other professionals within the health care and social service fields.

We will develop and maintain a database of our contacts in the field. Ms. Walker is already well-known to physicians, other nurses and hospital facilities in our market area, and will work to maintain those relationships throughout our start-up process. Ms. Patzer will make initial contacts in the community as she establishes the business entity and provider status with Medicare, Medicaid, private insurance companies and local attorneys. She will then join Ms. Walker in an effort to introduce Wheatland Health Services to area professionals who are potential referral sources. Our communications will be professional, as will our marketing tools such as brochures, business cards, and advertisements.

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In a service industry, growth can mean loss of quality control, which in turn leads to client dissatisfaction. The services we provide should always reflect the mission and oversight of management. We want our clients to know that the quality of service they receive will be excellent, regardless of the individual service provider performing the service.

We will therefore avoid the temptation to broaden the scope of our services too quickly. Rather, we will focus our immediate attentions on making the services we offer of the highest possible quality. Only when those services are well-established and grounded in excellence will we consider expanding our service base.

Milestones & Metrics

Milestones table, key metrics.

Our key metrics are: 

• 125 Home Health Care patients served by the end of first year.
• 12 Personal Injury Case Management Clients served by the end of first year.
• Respectable gross sales by the end of first year.
• 80% of Customer Satisfaction Surveys returned indicating satisfaction with services.
• # of facebook page views and website links 

Ownership & Structure

Wheatland Health Services is a limited liability company owned and operated by Elizabeth G. Patzer, MSW/MPA and Marlon B. Patzer, M.S./M.Ed.

Management Team

Wheatland Health Services’ initial team will consist of one Administrative Director, one Clinical Director, three employees and a contracted agency to fulfill the need for Physical Therapists,  Occupational Therapists, and Speech Therapists. Initially, both managers will also provide direct service. Elizabeth Patzer is a licensed social worker and will provide all social work services during the start-up stage of the business. She will also provide all administrative direction and will perform most of the administrative functions with assistance from an Administrative Assistant. Kellene Walker is a registered nurse and has experience as a Skilled Nurse and Director of Nursing for a Home Health Agency. She will also provide direct nursing services during the initial stages of the business, as well as supervising the nursing staff. As the need for service providers grows, both managers will assume primary roles in management and will delegate direct service to employees.

Wheatland Health Services has no current management or personnel gaps; our plan provides for hiring service providers only as growth demands. Job descriptions have been written for each position and we will develop an employee handbook prior to our Start Date. 

Personnel Table

Financial plan investor-ready personnel plan .">, key assumptions.

The General Assumptions table, below, shows our important (and conservative) annual assumptions concerning interest rates, tax rates, and personnel burden. In addition:

• We assume a strong economy, without major recession.
• We assume, of course, that there are no significant unforeseen changes in the federal policy that dictates Medicare and Medicaid reimbursement of Home Health Care Services.

Revenue by Month

Expenses by month, net profit (or loss) by year, use of funds.

Startup Expenses: 

Attorney Fees – Setting Up Limited Liability Company $875

State of Kansas Home Health Agency License $100

Medisoft Billing Program plus Support $5,000

Professional Liability Insurance $3,000 (Assuming 25% down of $12,000.00)

Workman’s Comp Insurance Deposit $500

Premises and Content Insurance Deposit $300 (Assuming 25% down of $1,200.00)

Contract Retainer with PT/OT/ST $500

Office Upgrades (Carpet and Paint) $3,000

Deposit plus First $400

Phone Set Up (Excluding Phones) $250

Utilities Deposit $150

Post Office Box $26

OFFICE EQUIPMENT

2 Computers (Fully Loaded) $3,000

4-in-1 Printer/Fax/Copier/Scanner $750

QuickBooks Pro $300

Phones $200

OFFICE SUPPLIES

Stationary $200

Business Cards $150

Brochures $200

Other Misc. Office Supplies $450

NURSING SUPPLIES $2,500

TOTAL START-UP EXPENSES 21,901 

Sources of Funds

$20,000 investment from Elizabeth Patzer and a 5-year $50,000 loan, total of $70,000. 

Projected Profit & Loss`

Projected balance sheet, projected cash flow statement.

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Home Health Care Business Plan Template

Written by Dave Lavinsky

Home Health Care Business Plan

You’ve come to the right place to create your Home Health Care business plan.

We have helped over 10,000 entrepreneurs and business owners create business plans and many have used them to start or grow their home health care businesses.

Home Care Business Plan Example

Below is a template to help you create each section of your home health agency business plan.

Executive Summary

Business overview.

St. Helen’s Home Care is a new home healthcare business that serves the aging population of Austin, Texas. As individuals age, they are more susceptible to diseases and other conditions and need extra help to receive health care. However, many individuals wish to receive care in the comfort of their homes instead of going to a nursing home or hospital. St. Helen’s will provide this population with the care they need without them needing to travel. Our nursing services include physical therapy, skilled nursing care and other healthcare services that can be conducted in the home. We also provide warmth, compassion, and companionship to create lasting relationships with our clients.

St. Helen’s Home Care is run by Helen Parker, who has been a nurse for twenty years. She has specialized in working with aging populations and has extensive knowledge of the common conditions and needs of this age group. Her experience and connections have helped her find other medical professionals who want to join our company. Furthermore, she was able to establish an initial client base from the list of patients she has been helping for years.

Services Offered

St. Helen’s Home Care offers a variety of home health care services that serve the aging population of Austin, Texas. These services include but are not limited to:

• Physical therapy
• Occupational therapy
• Speech-language therapy
• Skilled Nursing Services
• Personal care and housekeeping

Customer Focus

St. Helen’s Home Care will serve the aging population of Austin, Texas, primarily residents over the age of 65. This population is susceptible to many conditions that make daily living difficult such as Alzheimer’s, dementia, arthritis, and diabetes. This population needs more health care than other age groups, but not all services require a visit to the hospital or doctor’s office. St. Helen’s will provide any medical service that can easily be conducted in a home setting.

Management Team

St. Helen’s Home Care is owned and operated by Helen Parker, a local nurse who has worked at local hospitals for over the past twenty years. She has worked with hundreds of elderly patients and their families and has helped them find adequate and affordable home health care upon being released from the hospital. Helen Parker has realized there is a lack of quality and affordable home healthcare agencies in Austin. She aims to provide the best in-home health care services while also being affordable for the patient and their families.

Aside from the medical professionals she will have on staff, Helen has also employed an Administrative Assistant, Accountant, and Marketing Specialist to help her operate the company.

Success Factors

St. Helen’s Home Care will be able to achieve success by offering the following competitive advantages:

• Compassionate Staff: Helen’s will employ a compassionate and friendly staff of nurses, therapists, aides, and social workers who are highly knowledgeable and experienced in their field.
• Quality Care: Helen’s will provide expert nursing services so that the patients are at the highest comfort level.
• Pricing: Helen’s pricing will be more affordable than other home health care agencies. They will also work on payment arrangements with the patient and their family so that the patient won’t have to sacrifice any type of care because the cost is too high. The company is also working to partner with local and national insurance companies so that our patients can have their care partially or fully covered by their insurance plans.

Financial Highlights

St. Helen’s Home Care is seeking $340,000 in funding to launch the home healthcare business. The capital will be used for funding equipment and supplies, staffing, marketing expenses, and working capital.

The breakdown of the funding may be seen below:

• Equipment and supplies (such as computers and medical equipment): $150,000
• Marketing costs: $50,000
• Staffing costs: $60,000
• Working capital (to include three months of overhead expenditures): $80,000

The following graph outlines the pro forma financial projections for St. Helens’ Home Care over the next five years:

Company Overview

Who is St. Helen’s Home Care?

St. Helen’s Home Care is a new home healthcare business that serves the aging population of Austin, Texas. As individuals age, they are more susceptible to diseases and other conditions and need extra help to receive health care. However, many individuals wish to receive care in the comfort of their homes instead of going to a nursing home or hospital. St. Helen’s will provide this population with the care they need without them needing to travel. Our services include physical therapy, nursing, and other healthcare services that can be conducted in the home. We also provide warmth, compassion, and companionship to create lasting relationships with our clients.

St. Helen’s Home Care History

Helen Parker has worked with thousands of elderly patients during her career as a nurse. She often found that many people did not need to travel to a doctor’s office or hospital for their care. Instead, these patients often enjoyed a higher quality of life when they received care from their homes. This revelation inspired her to start a business where she and other professionals could provide care to local elderly patients in the comfort of their homes. After conducting the research needed to establish the company, Helen incorporated St. Helen’s Home Care as an S-corporation on May 15th, 2022.

Since incorporation, St. Helen’s has achieved the following milestones:

• Found an office location and signed a Letter of Intent to lease it
• Developed the logo and website for the company
• Finalized list of services the company will be able to provide
• Determined the office equipment and inventory requirements
• Created an initial client base from Helen’s pre-existing patient list
• Started creating partnerships with local and national medical insurance companies
• Began recruiting key employees, including medical and administrative staff

St. Helen’s Home Care Services

Industry Analysis

According to Grand View Research, the global home health care industry was valued at $336 billion USD in 2021. It is also expected to grow at a compound annual growth rate of 7.93% from 2022 to 2030 and reach a value of $666.9 billion USD by 2030. This shows that these services will be in great demand, which means it is a great time to start a home healthcare business.

This growth is primarily driven by a growing geriatric population. People are living longer than ever before, and therefore, they will need comfortable healthcare services for much longer. Furthermore, baby boomers comprise a large population and are now entering their retirement years. It is expected that this enormous population will have a significant need for healthcare (whether in the home or doctor’s office) and may create a strain on the current industry. However, this also means there is an enormous opportunity for healthcare businesses to be extremely profitable in the near future.

This is especially true for home healthcare services, which are increasing in demand. Most aging people would rather receive medical care at home than go to a nursing home or hospital. Therefore, there is an incredible demand for these particular services.

The only challenge affecting the industry is a lack of properly trained staff who can take on a healthcare career. However, this will only mean that home healthcare services will be even more valued. These industry trends will only help boost the popularity and success of St. Helen’s Home Care.

Customer Analysis

Demographic profile of target market.

St. Helen’s Home Care will primarily target the aging population of Austin, Texas. This includes anyone over the age of 65, especially those who live with diabetes, Alzheimer’s, arthritis, or other conditions that affect their quality of life.

The precise demographics of Austin, Texas, are:

Customer Segmentation

St. Helen’s will primarily target the following customer profiles:

• Aging individuals over the age of 65
• Individuals living with Alzheimer’s and dementia
• Elderly individuals with other health conditions

Competitive Analysis

Direct and indirect competitors.

St. Helen’s Home Care will face competition from other home health care agencies with similar business profiles. A description of each competitor company is below.

Travis County Home Health

Travis County Memorial Hospital’s Home Health & Hospice has provided home health services for over a decade. Their staff is composed of dedicated professionals who are committed to providing quality care in the comfort and convenience of their patients’ homes. Their home health aides can assist the patient with grooming and light chores around their home. Home health care will verify if home health aide services are covered by their insurance policy. They accept Medicare, Insurance/HMO/PPO, Medicaid, and Private Pay. The home health care team works closely with the physician to plan the care and monitor the patients’ progress. The nurse will contact the physician with any laboratory results, medication changes, or alterations in their health status.

Elara Caring

Elara Caring is one of the nation’s largest providers of home-based care, with a footprint in most regions of the United States. Elara Caring brings together three award-winning organizations – Great Lakes Caring, National Home Health Care, and Jordan Health Services, into one transformational company. They provide the highest-quality comprehensive care continuum of personal care, skilled home health, hospice care, and behavioral health. Their intimate understanding of their patients’ needs allows them to apply proprietary platforms to deliver proactive, customized care that improves quality of life and keeps patients in their homes.

Encompass Health

Encompass Health is one of the nation’s leading providers of home health services. They continually set the standard of homecare through their people, their approach, and their outcomes.

The patient experience is at the core of everything they do. That’s why they work collaboratively with the patient’s team of experts to craft a plan of care that meets their specific needs. Their skilled nurses, physical therapists, occupational therapists, speech-language pathologists, medical social workers, and home health aides use a coordinated, interprofessional approach to deliver compassionate, specialized care in the comfort of home. Whether recovering from a surgery, a recent hospital stay, or managing a disease or injury, Encompass Health’s services are designed to meet patients where they are.

Competitive Advantage

• Quality Care: Helen’s will provide expert services so that the patients are at the highest comfort level.
• Pricing: Helen’s will provide affordable home health care. They will also work on payment arrangements with the patient and their family so that the patient won’t have to sacrifice any type of care because the cost is too high. The company is also working to partner with local and national insurance companies so that our patients can have their care partially or fully covered by their insurance plans.

Marketing Plan

Brand & value proposition.

The St. Helen’s brand will focus on the company’s unique value proposition:

• Knowledgeable, friendly, compassionate staff of healthcare professionals.
• Quality level of service and care.
• Offering the best nursing, therapy, social worker, and home aide services at competitive prices.

Promotions Strategy

St Helen’s Home Care will target elderly residents living in the Austin, Texas area. The company’s promotions strategy to reach the most clientele include:

Local Hospitals

Helen Parker already has great relationships with the local hospitals. She will work to make sure the hospitals send referrals and highly recommend the company to its patients and their families upon releasing them from the hospital.

Website/SEO Marketing

St. Helen’s has a website that is well-organized and informative and lists all our available services. The website also lists the company’s contact information and information about the medical professionals who provide our services.  We will utilize SEO marketing tactics so that anytime someone types in the Google or Bing search engine “Austin home health care” or “Austin health care,” St. Helen’s will be listed at the top of the search results.

St. Helen’s Home Care will have a billboard at a busy intersection where thousands of cars and pedestrians pass daily. The location of the billboard will be in an area of town where there are a lot of doctors’ offices, rehab facilities, and a hospital nearby.

Insurance Partnerships

St. Helens will partner with local and national insurance companies so that our patients can be partially or fully covered for the services we provide. We will ask the insurance companies to recommend our services to their customers and have our business listed on their websites.

St Helen’s pricing will be moderate so customers feel they receive great value when purchasing its services. Services will either be charged directly to the patient or to their insurance plan.

Operations Plan

The following will be the operations plan for St. Helen’s Home Care.

Operation Functions:

• Helen Parker will be the Chief Executive Officer of the company. She will be in charge of the business operations side of the business and provide home healthcare services until we have a full staff of medical professionals.
• Helen is assisted by her longtime colleague Mary Green. Mary will be the Administrative Assistant and help with all general administration tasks, including taking phone calls and scheduling appointments.
• Keith O’Reilly will serve as the Staff Accountant. He will provide all accounting, tax payments, and monthly financial reporting.
• Betty Lopez will work as the Marketing Specialist. She will run the website, social media, and other marketing efforts.
• Helen will hire a large team of medical professionals to serve our growing client base. So far, some of her former colleagues have agreed to work for her business.

Milestones:

St. Helen’s Home Care will have the following milestones completed in the next six months.

8/1/202X – Finalize lease for the office space.

8/15/202X – Finalize personnel and staff employment contracts.

9/1/202X – Begin refurbishment and furnishing of the office space.

9/15/202X – Begin networking at medical industry events.

9/22/202X – Begin marketing campaign to attract the first clients.

11/1/202X – St. Helen’s Home Care opens for business.

Financial Plan

Key revenue & costs.

The revenues for St. Helen’s Home Care will come from the fees it will charge the patients and their insurance for the provided health care services.

The major cost drivers for the company will be the staff payroll, marketing expenses, lease, and office equipment.

Funding Requirements and Use of Funds

Key assumptions.

The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials as well as pay off the startup business loan.

• Number of clients per month: 100
• Annual lease: $50,000
• Overhead costs per year: $100,000

Financial Projections

Income statement, balance sheet, cash flow statement, home health care business plan faqs, what is a home health care business plan.

A home health care business plan is a plan to start and/or grow your home health care business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can easily complete your Home Health Care business plan using our Home Health Care Business Plan Template here .

What are the Main Types of Home Health Care businesses?

There are a number of different kinds of Home Health Care businesses , some examples include: Nursing care business, Physical home health care business, and Home health care aides.

How Do You Get Funding for Your Home Health Care Company?

Home Health Care businesses are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding.

What are the Steps To Start a Home Health Care Business?

Starting a home health care business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Develop A Home Health Care Business Plan - The first step in starting a business is to create a detailed home health care business plan that outlines all aspects of the venture. This should include market research on the home health care industry and potential target market size, information on the home health care services you will offer, marketing strategies, pricing detailed and your financial forecast.  

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your home health care business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your home health care business is in compliance with local laws.

3. Register Your Home Health Care Business - Once you have chosen a legal structure, the next step is to register your home health care business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws. 

4. Identify Financing Options - It’s likely that you’ll need some capital to start your home health care business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms. 

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations. 

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events. 

7. Acquire Necessary Home Health Care Equipment & Supplies - In order to start your home health care business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation. 

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your home health care business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising. 

Learn more about how to start a successful home health care business:

• How to Start a Home Health Care Business

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USSS Releases General Impact Map for the 2024 RNC Security Plan

MILWAUKEE – On Feb. 21, the U.S. Secret Service released a map of the general areas expected to be affected by the operational security plan for the 2024 Republican National Convention.

The map (below) is tentative and does not contain exact impacts, such as street closures or checkpoints. It is intended to help members of the public prepare for the upcoming convention by providing them with initial information on whether their home, business, or commute could potentially be affected by the security plan.

The security plan for the 2024 Republican National Convention, including the official security perimeter, is still in development. Once that plan is finalized, information regarding traffic, parking, and other public impacts will be shared with the public.

The general impact map can be viewed by the public on the City of Milwaukee’s 2024 Republican National Convention webpage at: https://city.milwaukee.gov/DNSPrograms/2024-Republican-National-Convention .

In addition to the map, members of the public will find frequently asked questions regarding the security plan and how it could impact them. Those questions and answers will be updated as the security plan is finalized.

The Secret Service is conducting outreach efforts with individuals who may work or live within the security perimeter, in order to develop a security plan that minimizes public impact while still ensuring a safe and secure convention. Individuals will have multiple opportunities in the months leading up to the convention to speak with the Secret Service and its partners about the security plan and how it could affect them.

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Reporting by Disha Mishra and Surbhi Misra in Bengaluru; Editing by Janane Venkatraman

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China EV maker Nio urges openness in US speech amid tensions

Chinese electric vehicle (EV) maker Nio's founder called for openness in a rare speech in the United States, where politicians have been seeking to further restrict China's access to the world's second-largest auto market.