advertising good or bad essay

17 Biggest Advantages and Disadvantages of Advertising

Advertising is the profession or activity of producing consumer marketing messages for commercial products or services. Although there are times when companies can advertise for free, this tactic typically involves paying another agency for space to promote something specific. The goal of this investment is to reach as many people as possible who are likely to pay for the items suggested in the ads.

When businesses start advertising, then it is essential for each firm to find their ideal customer. It is cheaper to create ads that work with a specific population group instead of working with generalized data. Companies can look at gender, age, education, income, and a person’s geographic location to determine if there is a strong likelihood that someone will become a customer.

Advertising can occur in a variety of ways. Outlets include television, radio, newspapers, and magazines. Some companies use billboards, the sides of buildings, or product packaging. Internet options continue to expand.

That’s why the advantages and disadvantages of advertising require a careful review. It could be a way to expand the influence of a brand, but this investment could also be a waste of money if not approached correctly.

List of the Advantages of Advertising

1. Advertising is what sets companies apart from each other. Advertising is the fastest way for an organization to prove the expertise it offers in its industry. This marketing approach allows a company to look at the specific pain points its goods or services address so that customers can independently decide if there is value available to consider. The free-market system allows consumers to make choices based on their needs for innovation, so the advantage here is that improved communication occurs from the business to the consumer.

2. Companies can reach multiple markets and population groups simultaneously. Advertising is one of the most straightforward ways to contact multiple demographics simultaneously. This investment helps a company to discover who their primary consumers are in better ways, along with the demographics to which they belong. Marketing through paid and unpaid platforms contributes to data that enables prospect duplication.

Advertising also allows a company to reach out to multiple new markets to judge how influential their marketing messages can be in the future.

3. Businesses can concentrate their advertising on a single population group. Advertising enables a company to target one population group specifically. We see this benefit daily through direct mail efforts, email marketing blasts, and television commercials. When you can time these messages to correspond with times or circumstances where a consumer feels a pain point, then a successful conversion is more likely to happen. It forms a natural networking opportunity that helps prospects engage with a brand message because they can acknowledge the created value proposition.

4. Advertising creates economic benefits at every level. The advertising economy in the United States is responsible for almost 20 million jobs. It is available in every market at each level, from ultra-local to international campaigns. This industry provides opportunities for almost every skill, ranging from sales-based approaches to creative careers like graphic design or writing. When successful outreach efforts occur, then businesses increase revenues. That creates even more jobs that support other companies at every level.

This cycle repeats itself every time a new advertising campaign occurs. Although there are no guarantees for success, a company must make itself known to its community for customers to become aware of its goods or services. That means there’s always a place for it.

5. The advertising industry creates a global culture. Every global event that involves participation, goods, or services requires advertising content to increase exposure. The budget for the Olympic Games in each cycle is several billion dollars. Companies use sponsorships, naming rights, and other strategies to increase brand awareness in a variety of ways. It gives us an opportunity to work together to support the common good at every level.

Even a group of businesses that support a youth soccer league get to take advantage of this benefit. Although the benefits are more localized with that support, it’s still creating a global culture within that community.

6. It gives an opportunity to create niche expertise presentations. The prevalence of PDF downloads, ebooks, whitepapers, and similar written content is a form of advertising that businesses use to prove their expertise. Advertising is moving toward a place where the value to the consumer is the priority instead of what the customer can do for the business. This benefit works for B2B and B2C firms because it shows people what can be done for them instead of telling them what can happen.

That’s why this form of advertising is so effective. It builds loyalty by focusing on relationships instead of relying on logo recognition or a tagline to stay at the top of the mind of possible consumers.

7. Advertising helps a customer make positive choices. Each customer has a different preference for specific products or services based on the pain points they encounter in life. Some choices are going to be more appealing than others, which is why businesses promote what they offer proactively. If someone can compare value propositions in real-time situations to determine what options provide the best value, then that ability increases the likelihood of a transaction taking place.

Businesses can provide specific or broad data about their goods or services to each demographic in unique ways to encourage this advantage. It is a benefit that can lead to tremendous growth opportunities when handled appropriate.

8. It is a straightforward way to support moral or social issues. Companies can support the public good by producing advertising campaigns that can bring more awareness to specific societal issues. Homelessness, cyberbullying, and similar concerns receive exposure in ways that wouldn’t be available to consumers without this marketing effort. Even though there are production costs to consider with this advantage, the value that occurs through increased revenues and economic activities from helping others more than makes up for the initial investment.

List of the Disadvantages of Advertising

1. Everyone is advertising. The average person gets exposed to over 2,000 brand messages every day because of advertising. That makes this marketing effort less effective unless there is a way for a company to rise above all of that noise. This disadvantage is the reason why you see businesses like Geico take unique approaches to this investment, using a mix of humor and character development to create something memorable.

Most people spend less than five seconds to determine if an advertisement is worth their attention. If that content fails, then the remainder of the ad gets forgotten.

2. Advertising cannot produce guaranteed results. Businesses take a gamble when they pay for advertising. This marketing effort doesn’t come with a guarantee. The companies that purchased TV spots during the 2020 Super Bowl were paying over $5 million for a segment. That’s a massive investment in something that may not produce additional revenues.

Although there is value in brand recognition, that outcome only translates to investment when it creates an eventual conversion. Having someone know that Flo represents Progressive isn’t beneficial if that person always uses public transportation. That’s why most small businesses focused on targeted, localized ads as a way to create results.

3. The cost of advertising can be a disadvantage to small businesses. The cost of TV advertising at local television stations is at least $5 for every 1,000 viewers during a 30-second commercial. Then you have the cost of creative development when taking this marketing approach to consider. By the time the first spot hits the air, a company has likely spent at least $10,000 to create the materials and purchase the airtime.

National spots are much more expensive. Businesses that purchase a 30-second television ad on a national broadcast spent an average of $115,000 per slot in 2019.

4. Potential customers may be on multiple platforms. If brand recognition is the goal of an advertising effort, then a business may need to invest in multiple platforms to gain the levels of familiarity they require. You can advertise in printed publications, online blogs, television, radio, Internet ad services, and all of the other traditional methods. A company might find over 100 different ways to reach their customers. When an advertising budget is financially limited, then finding out where most people are consistently becomes a top priority.

5. Advertising requires interesting materials to be useful. The best advertising efforts create memorable experiences for targeted consumers. If you’re a science-fiction fan, then you probably remember all of the exposure Taco Bell paid for itself in the movie Demolition Man. If you’re a fan of older superhero movies, then you may remember the giant Coca-Cola billboard blowing up in Superman. If a business can’t create such an experience, then the entire message gets forgotten.

This disadvantage means that every business must continuously invest in innovative marketing approaches to stay relevant. It’s also the reason why you see brands trying to copy the success that others find in this arena.

6. The “Fake News” movement tarnishes the reputation of advertisers. Politics in the United States has become a fractured, cantankerous space where anyone who doesn’t agree becomes an enemy. If a business advertises through a traditional media outlet that promotes a political agenda or news stories that someone finds to be disagreeable, then that company’s brand becomes directly tied to that experience. Although the people who agree will be more likely to purchase goods or services, those who don’t will boycott the agency indefinitely.

7. Advertising increases the risk of a brand message getting tarnished. Advertising can be memorable for all of the wrong reasons sometimes, leaving viewers to wonder what a business was thinking when putting a spot together. Qiaobi often receives credit for putting together one of the most racist commercials in history by having a Chinese woman forcing a black man into her washing machine after he whistles at her. Once the washing cycle is finished, a winking Asian man emerges.

Miracle Mattress put together a local advertising spot that mocked the events of 9/11, including having two stacks of mattresses fall on workers. Burger King unleashed a regional spot for their Texican Whopper that had the tagline of “The taste of Texas with a little spicy Mexican” – and the add featured a tall American cowboy and a short Mexican wrestler.

8. Most people consider advertising to be a nuisance. Extravagant advertising may have a positive effect on the economy. Still, it tends to harm consumers when the same promotions happen repetitively. This disadvantage occurs in the United States every two years during the election cycles when political ads take over the television and radio. It can also happen when spots frequently occur within the same broadcast or publication.

Hundreds of millions of dollars in advertising may get spent on a single election, exposing populations to competing messages that get monotonous and bothersome when they air several times per hour.

9. The targeted consumers may not see the marketing message from an advertising effort. New technologies make it easier than ever before for consumers to proactively opt-out of viewing advertisements. Popup blockers for Internet browsers can eliminate almost every ad that might display when users are online. Families can fast-forward through ads on broadcast networks when they record shows to watch. Some providers even offer tech that eliminates this marketing effort automatically.

Even if someone is watching live TV, an advertisement break creates an opportunity to walk away from the television. Companies can pay millions without ever knowing if their intended audience is available to watch what they’ve put together.

Advertising messages are an effort to persuade people to purchase specific goods or services. This outcome is also the goal of B2B transactions. A person must become convinced that one item is better over another. That’s why each ad offers a headline, subheading, body copy, image, and a call-to-action. It’s like a 30-second speech that shows how much value something has to a potential client.

Advertising isn’t the only way to get a message seen or heard. It can be more expensive to utilize than other marketing opportunities. That’s why it tends to be more popular with large corporations than sole proprietors and other small businesses.

The advantages and disadvantages of advertising balance cost with the opportunity to increase revenues and consumer awareness. Although there are no guarantees for success, this marketing option can produce immediate and memorable results.

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Advertising Makes Us Unhappy

• Nicole Torres

The more a country spends on ads, the less satisfied its citizens are.

The University of Warwick’s Andrew Oswald and his team compared survey data on the life satisfaction of more than 900,000 citizens of 27 European countries from 1980 to 2011 with data on annual advertising spending in those nations over the same period. The researchers found an inverse connection between the two. The higher a country’s ad spend was in one year, the less satisfied its citizens were a year or two later. Their conclusion: Advertising makes us unhappy.

• Nicole Torres is a former senior editor at Harvard Business Review.

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Essay On Advertisement

500 words essay on advertisement.

We all are living in the age of advertisements. When you step out, just take a quick look around and you will lay eyes upon at least one advertisement in whichever form. In today’s modern world of trade and business, advertisement plays an essential role. All traders, big and small, make use of it to advertise their goods and services. Through essay on advertisement, we will go through the advantages and ways of advertisements.

The Various Ways Of Advertisement

Advertisements help people become aware of any product or service through the use of commercial methods. This kind of publicity helps to endorse a specific interest of a person for product sale.

As the world is becoming more competitive now, everyone wants to be ahead in the competition. Thus, the advertisement also comes under the same category. Advertising is done in a lot of ways.

There is an employment column which lists down job vacancies that is beneficial for unemployed candidates. Similarly, matrimonial advertisement help people find a bride or groom for marriageable prospects.

Further, advertising also happens to find lost people, shops, plots, good and more. Through this, people get to know about a nearby shop is on sale or the availability of a new tutor or coaching centre.

Nowadays, advertisements have evolved from newspapers to the internet. Earlier there were advertisements in movie theatres, magazines, building walls. But now, we have the television and internet which advertises goods and services.

As a large section of society spends a lot of time on the internet, people are targeting their ads towards it. A single ad posting on the internet reaches to millions of people within a matter of few seconds. Thus, advertising in any form is effective.

Benefits of Advertisements

As advertisements are everywhere, for some magazines and newspapers, it is their main source of income generation. It not only benefit the producer but also the consumer. It is because producers get sales and consumer gets the right product.

Moreover, the models who act in the advertisements also earn a handsome amount of money . When we look at technology, we learn that advertising is critical for establishing contact between seller and buyer.

This medium helps the customers to learn about the existence and use of such goods which are ready to avail in the market. Moreover, advertisement manages to reach the nooks and corners of the world to target their potential customers.

Therefore, it benefits a lot of people. Through advertising, people also become aware of the price difference and quality in the market. This allows them to make good choices and not fall to scams.

Get the huge list of more than 500 Essay Topics and Ideas

Conclusion of Essay On Advertisement

All in all, advertisements are very useful but they can also be damaging. Thus, it is upon us to use them with sense and ensure they are entertaining and educative. None of us can escape advertisements as we are already at this age. But, what we can do is use our intelligence for weeding out the bad ones and benefitting from the right ones.

FAQ on Essay On Advertisement

Question 1: What is the importance of advertisement in our life?

Answer 1: Advertising is the best way to communicate with customers. It helps informs the customers about the brands available in the market and the variety of products which can be useful to them.

Question 2: What are the advantages of advertising?

Answer 2: The advantages of advertising are that firstly, it introduces a new product in the market. Thus, it helps in expanding the market. As a result, sales also increase. Consumers become aware of and receive better quality products.

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Is Advertising Harmful To Society?

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Paul Suggett has over 20 years of experience as a copywriter and creative director in advertising.

• DeMontfort University

Some studies would lead us to believe that we are constantly bombarded with advertising messages . It's everywhere. On our phones, laptops, tablets, in restrooms, on buses, trains...you name it, there's probably an ad on it. 

In fact, some estimates have posited that we see 20,000 marketing and advertising messages every single day. That, clearly, is nonsense. Considering we sleep for a minimum of six hours, that leaves 18 hours, or 64,800 seconds in which to cram 20,000 ad messages. Basically, one ad every 3 seconds. You are not seeing an ad every 3 minutes, let alone 3 seconds. 

Yes, we see a lot of ad messages a day - subconsciously. But those, that we actually notice and pay attention to, are few and far between. We most likely see a few hundred messages at most and pay attention to no more than 1 percent of them.

Still, that leaves at least a few ads per day that get into our heads. And the question is…is that harmful in some way?

The Argument Against Advertising

Those who say YES, advertising is harmful, have many justifiable concerns. Here are some of the biggest examples: 

• Unrealistic Body Image Expectations Our self-image is definitely being affected. Most men in ads are chiseled hunks with ripped abs and perfect hair and teeth. For women, it's even worse. The standards of beauty set in advertising are beyond ridiculous, and even when advertisers try and empathize, they still come out with ads that heavily favor good-looking women. Dove has done a good job of trying to embrace real women with its "campaign for real beauty," but even then the ads sometimes stumble.
• Creating an Unnecessary Need Most ads out there push products that very few people actually need. Think about it. Any product or service that people actually need to survive and thrive does not need an ad campaign; consumers are actually seeking them out. It's why you rarely, if ever, see ads for gasoline or utilities. But when it comes to the "stuff" that we fill our lives with, advertising can implant deep-seated longing for those products. "You need that new car." "Your life would be so much better with this diamond ring." "How could you possibly live without an iPhone?" From new cars to music players and the latest candies and junk foods, advertising can literally make people crave something they didn’t even know they wanted a few seconds earlier.​
• Targeting Younger Consumers Using Sex and Violence Advertising blatantly uses sex and violence to make products appear cooler to the youth audience. And advertising, especially political advertising, can sway the course of a nation through deception and misinformation.
• Cluttering Our Lives With Endless Messaging Advertising is both pervasive AND invasive. It's everywhere. Outdoor campaigns bombard our eyes with bright selling messages. Pop-up ads ruin any kind of website experience, often slowing the site down to feed you with ads you don't want to see, and making it hard to close them. Ads are on radio, TV, and even in the products we purchase (the cheaper Kindle Fire comes with ads built-in to the device). It's hardly surprising that people are paying significant monthly subscription fees so that they can avoid ads on YouTube, Hulu, and radio.

The Argument For Advertising

Just like most professions, advertising is a double-edged sword. Yes, it can be harmful. But it can also be extremely beneficial to society.

• Spreading Awareness of Public Health Concerns Advertising is an incredibly effective and powerful way to spread the word about important issues and products, such as AIDS awareness, diabetes monitors, tobacco and alcohol risks, and other health-related concerns. If it weren't for mass market multi-media campaigns informing us about public health and safety concerns, the world would be a much more dangerous place.
• Funding Free Content Just think for a second about all of the incredible things you have in your life that you don't pay for. All those TV ads that interrupt your favorite network and basic cable shows might be annoying, but guess what...without them, there wouldn't be any shows to watch. Most of the internet is free because of online advertising. If you took away advertising, you'd suddenly find yourself without a lot of the entertainment you take for granted.
• Helping Businesses Grow and Hire More People How would small businesses ever hope to succeed without advertising? They need to find a way to spread the word about the products and services they provide, many of them essential to our way of life. And how would big businesses spread the word about innovative new products, or improvements to existing ones? Without advertising, would you know how to choose between the phones you use, the cars you drive, and the TVs you watch? Would you even know what choices you had or what existed?
• Keeping Prices Competitive Advertising also brings prices down for consumers. When a business like T-Mobile nationally advertises a plan like two unlimited 4G lines for $100, the others all sit up and take notice...and drop their prices.

In summation, it's worth noting that advertising has both positive and negative aspects to it, but without it, society would probably be worse for wear. What's more, advertising is not the only outlet for glorifying attractive men and women, and sex and violence are prevalent in many aspects of society, including movies, TV series, video games and even homemade YouTube videos.

So, back to the original question. Is advertising harmful to society? The simple answer doesn’t exist. But the more complicated one seems to be that the benefits outweigh the negatives. For now. 

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Opinion: The Positives and Negatives of Marketing

Weighing industry pros and cons from a marketing professor’s perspective

Marketing strategy plays an important role in any entity’s success—or lack thereof. Marketing requires astute monitoring of trends across many domains: changes in sociocultural values, emerging technologies that can be tapped (or ignored at one’s peril), new business models based on platforms and the sharing economy, to name a few. Developing strategies that resonate with the firm’s customer base, are in tune with the cultural zeitgeist, and that authentically reflect the organization’s values are essential elements of effective marketing.

When used to its best potential, marketing offers products and services that solve meaningful problems customers face, helps new technologies and solutions achieve their potential, and contributes to solving social and environmental challenges to create a better world.

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On the flip side, I experience more than a little angst about the social and environmental problems to which marketing has contributed. Although the list of such problems may be long, I’m especially concerned about the role of data analytics and increasingly sophisticated behavioral algorithms that contribute to excess consumer consumption, which can generate an endless waste stream of unwanted products, packaging, plastics and trash, leading to environmental degradation.

The clash of good and bad is inherent in marketing. Marketing can contribute to a better world. Conversely, marketing contributes to unhealthy, unsustainable behaviors.

This tension is very personal. I teach a course on data analytics, epitomized by using data to better tailor offers to customers to prompt them to buy more. I also have a research stream on the role business plays in restoring degraded landscapes, the opportunity business has to learn from nature in developing sustainable innovations, and new strategies for business to become not just “net-zero,” but net-positive. Business has a responsibility to give back to nature so it can continue to provide the ecosystem services upon which human life is dependent, such as clean air, water and soil.

The clash of good and bad is inherent in marketing. Marketing can contribute to a better world: framing consumer choices to facilitate healthier lifestyles, using data analytics for important social causes, developing new business models that regenerate and restore degraded ecosystems. Conversely, marketing contributes to unhealthy, unsustainable behaviors: offering fruit-flavored vaping products to children, using data in ways that violate consumer privacy and placing profits before people and the environment.

I believe that in our important roles as teachers and scholars, we cannot be blind to these tensions; rather, we must illuminate these paradoxes.

For example, in our teaching role, we can prepare the next generation of leaders to recognize and appreciate the positive and negative roles marketing plays in society. We can spark meaningful debate, encourage thoughtful reflection, and offer frameworks and tools to assist in navigating trade-offs. We can urge our students to appreciate interdisciplinary perspectives in other domains—such as ecology, climate science or environmental philosophy—that can inform the tensions. We can encourage our students to develop their own moral compasses and philosophical beliefs to articulate a point of view in a compelling, persuasive fashion. Essentially, we should equip them with the skills and tools necessary to consider competing demands in a thoughtful way.

In our role as scholars, we can ask provocative questions, develop risk assessment frameworks and consider unintended consequences. The marketing discipline undoubtedly has important scholarly foundations in this type of inquiry, including exploring “the dark sides” of marketing and bringing a public policy, macro-marketing or quality-of-life perspective. In addition, we can look to other disciplines for meaningful theories and methods. For example, sustainability science, theories of deep ecology and social-ecological systems might offer new lenses through which we may inform our study of these tensions.

Ultimately, I look forward to seeing the forthcoming articles in the special Better Marketing for a Better World issue of the Journal of Marketing. This edition signals the obligation marketing scholars have to leverage our skills and knowledge to address the wicked problems facing our world in the coming years.

Jakki J. Mohr, Ph.D., is the Regents Professor of Marketing, the Poe Family Distinguished Faculty Fellow, and Fellow at the Institute on Ecosystems at the University of Montana.

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Free Advertising Essay Examples & Topics

The advertising industry plays a critical role in modern society. We can see ads everywhere. They make us create opinions about all that we see, from food to politics. It is also the main source of income for most of the media, from newspapers to Facebook.

What can you write in an essay on advertisement?

In essence, your task is to compose an advertisement review. You have to analyze an ad or a few and explain how it promotes the product. Who does it appeal to? Tell about its aim and target audience. Then describe the main points and how it impacts people, providing your opinion. Write about the influence of advertising and your own impression.

To make it easier for you to decide on a topic for your advertising essay, our team has created a list of ideas for you. We also analyzed the structure of this type of academic paper and prepared some advertising essay examples.

Advertisement Essay Structure

When you’re writing a standard academic piece, your essay on advertising should be five paragraphs long. In the table below, we will analyze what you should describe and how to do so in detail.

• Introduction: Describe the product and provide some background information about it. You should state what exactly you will analyze. Include your personal opinion in this part. Explain why the company needs a commercial for the product. Summarize the content of the ad.
• Thesis Statement: Mention the main descriptive points that will appear in the body of your essay. There is no need to introduce your personal opinion in the thesis . Focus only on the vital aspects. Don’t write more than two sentences — preferably stick to one.
• Body Paragraphs: Here, you should describe the target audience of the commercial in any essay on ads. Besides, in the paragraphs, write about the concept of the brand and advertised product. Provide a visual analysis of the ad: colors, lighting, actors, and props and their meaning. Then switch your focus to the pros and cons of the ad.
• Conclusion: Try to keep it short and logical, covering the most significant points. Summarize the information about the targeted audience, the aim of the ad, and if they achieved it.

The structure above can serve as an outline for your argumentative essay on any chosen topic. But that’s not all. To write a successful essay, you need to take a few steps before writing:

• Select a topic . Try to remember some ads that you have recently seen. Think of your reaction to them and choose the one that strikes you the most. You can also use one of the topics from this article instead.
• Carry out research . Make a semiotic analysis of the ad. Search for the psychological techniques, values, and tricks used in the ad. Also, focus on the purpose of the advertisement.
• Determine the audience. Your essay should be interesting to your readers. Make sure you highlight the aspects that are valuable for them. Avoid mentioning unsuitable details or using a wrong writing tone.

Don’t hurry.

Spend some time planning your essay and create an outline. Try to understand what the creator of the commercial is aiming to say. Think of the advertisement is successful or not and make your analysis simple and involving. Of course, highlight the positive and the negative aspects of the ad.

13 Advertising Essay Topics

As we mentioned above, choosing the right advertisement essay topic is a vital part of the job. In this section, we will provide a few ideas, among which you can find a suitable one for your assignment.

Try one of the following advertising topics:

• Should alcohol advertisements be banned entirely?
• Nike feminist commercials and their significance to women.
• How Coca-Cola commercials became a symbol of Christmas.
• The advantages and disadvantages of Internet ads.
• What is wrong with shampoo ads?
• Advertising strategies on social media.
• The adverse effects of violence in the media.
• How does advertising affect children?
• The ethical side of the advertising industry.
• Marketing strategies in the political advertisement.
• How does advertising affect the economy?
• What are the main media and advertisement techniques of Netflix?
• Unethical aspects of using women objectification in ads.
• Hybrid marketing model as a way of reducing costs for a company.

Thank you for reading this article! You can also find some useful advertising essay examples below. They will help you to see how to use all these tips.

396 Best Essay Examples on Advertising

Facebook should be banned essay (privacy invasion, social effects, etc.), facebook essay, sexual imagery in advertising.

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A Rhetorical Analysis: “Chevy Commercial 2014”

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Coca-Cola: Advertisement Critique

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Crest toothpaste advertisement’s rhetorical analysis.

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The Adidas Break Free Ad Analysis Essay

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Facebook should be banned.

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McDonald’s ”I’m Lovin’ It”: The Illustration

Print and broadcast computer advertisements.

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Water Advertisement

Coca-cola company’s advertising effectiveness, cadbury “dairy milk” superbowl commercial, role of ethics in advertising.

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Persuasion Techniques in Dwayne Johnson’s “Got Milk?” Advertisement

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The Effects of Facebook and Other Social Media on Group Mind and Social Pressure

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Nivea: Analyzing and Evaluating an Advertisement

7up advertisement campaign, advertisement analysis: the camel cigarette, marlboro cigarette advertising semiotic analysis.

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Feminism in Advertisements of the 1950s and Today

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Location-Based Marketing and Advertising

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Advertisement Review

Gucci perfume: interior design and merchandising, “the heart” movie’s poster analysis.

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The Impact of Social Media on a Brand, Its Image, and Reputation

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Typography in Coca-Cola’s Advertisements

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Ethics in Advertising and Its Importance

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International Advertising and Its Aspects

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Porsche 911 Commercial: Analysis of an Advertisement

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Advertising Analysis: Real Beauty Sketches by Dove

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Advertising: Objectives and Tactics

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Stuart Ewen on Advertising and Marketing

Sexually oriented adverts of axe deodoran.

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BMW Company’s Advertising Strategies

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Advertising strategy and campaign for hershey kisses.

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Rhetorical Analysis

The ipad air pencil advertising, visual argument analysis: kentucky fried chicken website advertisement, mcdonald’s, ikea and coca cola brands advertising analysis.

• Words: 1405

Dove Ad Campaign for Real Beauty

• Words: 1673

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• Essay On Advertisement

Advertisement Essay

500+ words essay on advertisement.

Advertisement is a means to make people aware of any product or service using commercial methods. It is a sort of publicity designed to endorse a person’s specific interest intended for product sale. We live in an era where advertisement plays a vital role in promoting business and products. Whether big or small, all brands and companies advertise their products on various mass media platforms. When we step outside our houses, we get to see advertisements for different brands in the form of a billboard, flyers, posters, etc.

In this essay on advertisements, we will discuss the advantages and different ways of creating ads.

The Various Ways of Advertisement

In this modern world of competition, everybody wants to be ahead. So, in this scenario, the advertisement comes in. We get to see or hear advertisements for several things. It proves beneficial for business people and can be used in various forms. Job vacancy ads posted in the employment column prove highly advantageous for the unemployed. Matrimonial ads also provide a trusted platform for both bride and groom for marriage proposals.

People can advertise their shop or property they want to sell, and anyone who wants to buy it can contact the person after seeing the advertisement. Through advertising, we can also find lost people, plots, goods, homes, etc. Previously, we used to see traditional advertisements in magazines, newspapers, and building walls. But, still, today, the most meaningful way of advertising is through television. Advertising your product or brand on television will help to reach the masses.

There are numerous positive effects of advertisement, and due to this, more businesses utilise this medium for their branding and marketing. Big and small companies spend the maximum of their budget on advertising, creating great ads for a positive impression on people. The best and most influential platform for advertisement is the World Wide Web. People are very active on social media in today’s world, and posting a single ad can reach millions of people easily in just a few seconds. Other forms of advertising are banners, posters, road crossings, flyers, billboards, digital screens, walls and railway stations. Sometimes, you can find them written or painted on trains, vehicles, and buses.

Benefits of Advertising

Advertisement is considered the prime means of generating income for magazines, television, and newspapers. They are beneficial for producers as well as consumers. Producers earn loads of money by spending their resources on advertisements. Models also make a handsome income by acting in ads to promote products and services.

In the technologically advanced business world, advertising has been seen to play a critical role in the establishment of contact between sellers and buyers. It is a medium by which the customer learns about the existence and use of goods available in the marketplace. As there is a lot of competition among businesses in various domains, advertisement has become a profitable investment that helps companies reach nooks and corners of the world and target their potential customers.

Drawbacks of Advertising

As every technology has some good and bad points, the same holds for advertisements. It has its share of disadvantages. An advertisement creates an artificial demand for things that we don’t need. It compels us to purchase expensive items. It has also been seen to generate disagreement within the family when the children make wishes for all those advertised goods that they see on television that are beyond the spending capacity of parents.

Watching your favourite stars promoting alcohol, cigarettes, etc., negatively impacts people who follow them. Another disadvantage of advertisement is that superior quality products that are not advertised lose their worth, and inferior ones enjoy more visibility in the market. This proves a means to cheat the innocent public. Buyers also suffer as the cost of advertisement adds to the entire production cost.

Conclusion of Essay on Advertisement

So, we know that advertisements are essential to launching your brand or product in this competitive market. Creative ads will help you to attract more people. These ads are entertaining as well as educational. Signing a celebrity or known personality will be the icing on the cake to advertise your product.

Students of the CBSE Board can get essays based on different topics from the BYJU’S website. They can visit our CBSE Essay page and learn more about essays.

Frequently Asked Questions on Advertisement Essay

What are the advantages of an advertisement.

Advertisements are good sources of information for ordinary people. They reach the public sooner and help in the faster marketing of a product. Advertisements also help in the sustenance of the product in the competitive world.

What are some of the traditional ways of advertisement?

Magazines, newspapers, paintings and posters are some of the traditional ways of advertising a product.

Is advertising good or bad for society?

Although advertisements are majorly beneficial for society, advertisements of harmful or illegal products can pose a threat to the younger section of society.

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Advertisements are becoming more and more common in everyday life Sample Essay

Updated On Aug 02, 2024

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The article provides guidance on writing an IELTS Advantages/Disadvantages essay, 'Advertisements are becoming more common in everyday life'. It includes Band 8 and Band 9 sample essays, highlighting both positive and negative aspects of advertising.

Table of Contents

Band 8 sample essay, band 9 sample essay, more writing task 2 essay topics.

IELTS Writing Prediction Questions for 2024

Achieving proficiency in IELTS Writing Task 2 for questions like, ‘Advertisements are becoming more and more common in everyday life’ poses a difficulty for numerous test-takers as it assesses the ability to write a well-structured and cohesive essay in response to a given topic. Hence, it is essential to enhance your essay writing abilities before undertaking the IELTS to ensure success.

In this task, you will be presented with an IELTS Advantages/Disadvantages essay prompt, where you are presented with a statement or opinion like 'Advertisements are becoming more and more common in everyday life', and you are asked to evaluate both the positive and negative aspects of that particular issue. To effectively prepare for the IELTS Writing Task 2, it is highly recommended to practice with a variety of sample essays. IELTSMaterial.com offers a comprehensive collection of IELTS Writing practice tests that can help you hone your essay writing skills and achieve a high score on the exam.

Advertisements are becoming more and more common in everyday life. Is this a positive or negative development?

Advertising is gaining more popularity in the marketing of products or services. While advertisements are considered to be advantageous, they can have numerous negative influences.

It is unquestionable that there are several benefits of advertising. By dint o f the large-scale expansion of advertising in almost every kind of mass media and nearly all hoardings , this sector is likely to generate a diversity of employment opportunities . In other words, it provides occupations for artists, painters or copywriters in designing and preparing logos, contents or ideas for advertisements. Another advantage is that advertising may enable the messages involved in products and services to reach potential customers , followed by an increase in sales for businesses. Additionally, only thanks to advertisements, can customers be kept informed about newly-launched products . Therefore, they have more choices to make about their beloved products, contributing to the enhancement of their comforts and standard of living.

However, advertising could cause several disadvantages for customers. No sooner might companies or business exaggerate or even distort the facts related to their products for commercial purposes than the customers can experience feelings of confusion about these items, making them have troubles selecting the products to their taste. Furthermore, the facts show that the more advertising expenses increase, the higher the product price is. The reason can be that the selling price of the advertised items covers the high cost of advertisements . As a result, the advertised products can cost more than they should. Finally, when customers cannot resist the temptation of products which are advertised beyond customers’ expectations , there is every likelihood of them purchasing products which may be unnecessary. This trend could be seen as a waste of money.

In conclusion, based on the aforementioned explanations, individuals may gain both considerable benefits and drawbacks through the growing prevalence of advertisements.

Today, as is rightly said by many, is a world of marketing and endorsements. In the competitive world that we have today, advertisements and commercials are a must. This essay shall advocate the development and constructive impact of advertising.

Early-stage or mid-age startups, organizations and companies, the more we see, the more we observe the encompassing pervasion of businesses these days. One niche has typically umpteen business models. With the rising era of entrepreneurs, solopreneurs and digital nomads, the vigour and strife amongst businesses have only been exacerbated. Therefore, advertisements are of greatest essence keeping in view the current times, thereby, resulting in the increasing usage of various adver

tising channels, be it, pamphlets, hoardings, flyers, newspaper commercials, or the entire digital marketing rigmarole. The more the marketing, the more is the awareness.

Many people might not even be acknowledged to the new product line a company launches or a new product that paves its way in the market. In such a scenario, making them aware is the only perspective initially thought of. Moreover, making a new customer be a stalwart, remarketing branding and endorsing are what businesses primarily and obviously look for. During today’s time when options are many, in the pursuit of customers, a recognition of a brand evanescing is not uncalled for, reminding them of one’s existence, in such a case, is majorly solicited.

Some may argue that advertising tactics today have been misguiding, well, that’s not the case amongst those who are prudential and wakeful of the multiple sources available.

Conclusively, it could be stated that advertisement has been progressive development, and not only should it be treated as an option to ponder upon, but also considered as one of the key constituents of a business model and the relevant campaign.

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Writing task 2: Advertisements are good or bad for the society.

Writing task 2.

Advertisements are good or bad for the society. You should spend 40 minutes on this task. Some people think that advertisements are good for the society whereas others oppose this view. Discuss both the views and give your opinion. Write at least 250 words.

Sample Answers

Over a period of time, advertisement has become the most popular strategy for marketing and promoting the products or services. It has brought significant change in the pattern of expenditure and consumption in the society. Some people support the idea of advertising a product, whereas others think that it brings a negative impact on the society. I will discuss both the views in my essay.

On one hand, advertising is an effective way of spreading the awareness among people about the use of new and existing products. Moreover, it enables the customers to compare a product with other competitive products available in the market, so that they decide whether a product is worth buying or not. Advertisements help in educating the society about various health and safety issues. Additionally, it is the best way to raise the demand for the products.

On the other hand, it stimulates people for impulsive buying by providing different promotional offers. As a result, instead of saving spend their money on purchasing unnecessary goods. Sometimes, through advertising some companies provide exaggerated and unrealistic review of their products. Consequently, people are misguided and cheated by such marketing tricks. Moreover, it only highlights the positive characteristics of a product and tries to hide its negative aspects.

In Summation, certainly, the production and innovation of goods and services have increased due to industrialisation. Nevertheless, as a result of advertisements, the gap between the producers and consumers has also narrowed. In my opinion, although advertisements have both negative and positive impact on the society, but the benefit of providing awareness outweighs any negatives.

(264 words)

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Bad College Essays: 10 Mistakes You Must Avoid

College Essays

Just as there are noteworthy examples of excellent college essays that admissions offices like to publish, so are there cringe-worthy examples of terrible college essays that end up being described by anonymous admissions officers on Reddit discussion boards.

While I won't guarantee that your essay will end up in the first category, I will say that you follow my advice in this article, your essay most assuredly won't end up in the second. How do you avoid writing a bad admissions essay? Read on to find out what makes an essay bad and to learn which college essay topics to avoid. I'll also explain how to recognize bad college essays—and what to do to if you end up creating one by accident.

What Makes Bad College Essays Bad

What exactly happens to turn a college essay terrible? Just as great personal statements combine an unexpected topic with superb execution, flawed personal statements compound problematic subject matter with poor execution.

Problems With the Topic

The primary way to screw up a college essay is to flub what the essay is about or how you've decided to discuss a particular experience. Badly chosen essay content can easily create an essay that is off-putting in one of a number of ways I'll discuss in the next section.

The essay is the place to let the admissions office of your target college get to know your personality, character, and the talents and skills that aren't on your transcript. So if you start with a terrible topic, not only will you end up with a bad essay, but you risk ruining the good impression that the rest of your application makes.

Some bad topics show admissions officers that you don't have a good sense of judgment or maturity , which is a problem since they are building a class of college students who have to be able to handle independent life on campus.

Other bad topics suggest that you are a boring person , or someone who doesn't process your experience in a colorful or lively way, which is a problem since colleges want to create a dynamic and engaged cohort of students.

Still other bad topics indicate that you're unaware of or disconnected from the outside world and focused only on yourself , which is a problem since part of the point of college is to engage with new people and new ideas, and admissions officers are looking for people who can do that.

Problems With the Execution

Sometimes, even if the experiences you discuss could be the foundation of a great personal statement, the way you've structured and put together your essay sends up warning flags. This is because the admissions essay is also a place to show the admissions team the maturity and clarity of your writing style.

One way to get this part wrong is to exhibit very faulty writing mechanics , like unclear syntax or incorrectly used punctuation. This is a problem since college-ready writing is one of the things that's expected from a high school graduate.

Another way to mess this up is to ignore prompt instructions either for creative or careless reasons. This can show admissions officers that you're either someone who simply blows off directions and instructions or someone who can't understand how to follow them . Neither is a good thing, since they are looking for people who are open to receiving new information from professors and not just deciding they know everything already.

College Essay Topics To Avoid

Want to know why you're often advised to write about something mundane and everyday for your college essay? That's because the more out-there your topic, the more likely it is to stumble into one of these trouble categories.

Too Personal

The problem with the overly personal essay topic is that revealing something very private can show that you don't really understand boundaries . And knowing where appropriate boundaries are will be key for living on your own with a bunch of people not related to you.

Unfortunately, stumbling into the TMI zone of essay topics is more common than you think. One quick test for checking your privacy-breaking level: if it's not something you'd tell a friendly stranger sitting next to you on the plane, maybe don't tell it to the admissions office.

• Describing losing your virginity, or anything about your sex life really. This doesn't mean you can't write about your sexual orientation—just leave out the actual physical act.
• Writing in too much detail about your illness, disability, any other bodily functions. Detailed meaningful discussion of what this physical condition has meant to you and your life is a great thing to write about. But stay away from body horror and graphic descriptions that are simply there for gratuitous shock value.
• Waxing poetic about your love for your significant other. Your relationship is adorable to the people currently involved in it, but those who don't know you aren't invested in this aspect of your life.
• Confessing to odd and unusual desires of the sexual or illegal variety. Your obsession with cultivating cacti is wonderful topic, while your obsession with researching explosives is a terrible one.

Too Revealing of Bad Judgment

Generally speaking, leave past illegal or immoral actions out of your essay . It's simply a bad idea to give admissions officers ammunition to dislike you.

Some exceptions might be if you did something in a very, very different mindset from the one you're in now (in the midst of escaping from danger, under severe coercion, or when you were very young, for example). Or if your essay is about explaining how you've turned over a new leaf and you have the transcript to back you up.

• Writing about committing crime as something fun or exciting. Unless it's on your permanent record, and you'd like a chance to explain how you've learned your lesson and changed, don't put this in your essay.
• Describing drug use or the experience of being drunk or high. Even if you're in a state where some recreational drugs are legal, you're a high school student. Your only exposure to mind-altering substances should be caffeine.
• Making up fictional stories about yourself as though they are true. You're unlikely to be a good enough fantasist to pull this off, and there's no reason to roll the dice on being discovered to be a liar.
• Detailing your personality flaws. Unless you have a great story of coping with one of these, leave deal-breakers like pathological narcissism out of your personal statement.

Too Overconfident

While it's great to have faith in your abilities, no one likes a relentless show-off. No matter how magnificent your accomplishments, if you decide to focus your essay on them, it's better to describe a setback or a moment of doubt rather that simply praising yourself to the skies.

• Bragging and making yourself the flawless hero of your essay. This goes double if you're writing about not particularly exciting achievements like scoring the winning goal or getting the lead in the play.
• Having no awareness of the actual scope of your accomplishments. It's lovely that you take time to help others, but volunteer-tutoring a couple of hours a week doesn't make you a saintly figure.

Too Clichéd or Boring

Remember your reader. In this case, you're trying to make yourself memorable to an admissions officer who has been reading thousands of other essays . If your essay makes the mistake of being boring or trite, it just won't register in that person's mind as anything worth paying attention to.

• Transcribing your resume into sentence form or writing about the main activity on your transcript. The application already includes your resume, or a detailed list of your various activities. Unless the prompt specifically asks you to write about your main activity, the essay needs to be about a facet of your interests and personality that doesn't come through the other parts of the application.
• Writing about sports. Every athlete tries to write this essay. Unless you have a completely off-the-wall story or unusual achievement, leave this overdone topic be.
• Being moved by your community service trip to a third-world country. Were you were impressed at how happy the people seemed despite being poor? Did you learn a valuable lesson about how privileged you are? Unfortunately, so has every other teenager who traveled on one of these trips. Writing about this tends to simultaneously make you sound unempathetic, clueless about the world, way over-privileged, and condescending. Unless you have a highly specific, totally unusual story to tell, don't do it.
• Reacting with sadness to a sad, but very common experience. Unfortunately, many of the hard, formative events in your life are fairly universal. So, if you're going to write about death or divorce, make sure to focus on how you dealt with this event, so the essay is something only you could possibly have written. Only detailed, idiosyncratic description can save this topic.
• Going meta. Don't write about the fact that you're writing the essay as we speak, and now the reader is reading it, and look, the essay is right here in the reader's hand. It's a technique that seems clever, but has already been done many times in many different ways.
• Offering your ideas on how to fix the world. This is especially true if your solution is an easy fix, if only everyone would just listen to you. Trust me, there's just no way you are being realistically appreciative of the level of complexity inherent in the problem you're describing.
• Starting with a famous quotation. There usually is no need to shore up your own words by bringing in someone else's. Of course, if you are writing about a particular phrase that you've adopted as a life motto, feel free to include it. But even then, having it be the first line in your essay feels like you're handing the keys over to that author and asking them to drive.
• Using an everyday object as a metaphor for your life/personality. "Shoes. They are like this, and like that, and people love them for all of these reasons. And guess what? They are just like me."

Too Off-Topic

Unlike the essays you've been writing in school where the idea is to analyze something outside of yourself, the main subject of your college essay should be you, your background, your makeup, and your future . Writing about someone or something else might well make a great essay, but not for this context.

• Paying tribute to someone very important to you. Everyone would love to meet your grandma, but this isn't the time to focus on her amazing coming of age story. If you do want to talk about a person who is important to your life, dwell on the ways you've been impacted by them, and how you will incorporate this impact into your future.
• Documenting how well other people do things, say things, are active, while you remain passive and inactive in the essay. Being in the orbit of someone else's important lab work, or complex stage production, or meaningful political activism is a fantastic learning moment. But if you decide to write about, your essay should be about your learning and how you've been influenced, not about the other person's achievements.
• Concentrating on a work of art that deeply moved you. Watch out for the pitfall of writing an analytical essay about that work, and not at all about your reaction to it or how you've been affected since. Check out our explanation of how to answer Topic D of the ApplyTexas application to get some advice on writing about someone else's work while making sure your essay still points back at you.

(Image: Pieter Christoffel Wonder [Public domain] , via Wikimedia Commons)

Too Offensive

With this potential mistake, you run the risk of showing a lack of self-awareness or the ability to be open to new ideas . Remember, no reader wants to be lectured at. If that's what your essay does, you are demonstrating an inability to communicate successfully with others.

Also, remember that no college is eager to admit someone who is too close-minded to benefit from being taught by others. A long, one-sided essay about a hot-button issue will suggest that you are exactly that.

• Ranting at length about political, religious, or other contentious topics. You simply don't know where the admissions officer who reads your essay stands on any of these issues. It's better to avoid upsetting or angering that person.
• Writing a one-sided diatribe about guns, abortion, the death penalty, immigration, or anything else in the news. Even if you can marshal facts in your argument, this essay is simply the wrong place to take a narrow, unempathetic side in an ongoing debate.
• Mentioning anything negative about the school you're applying to. Again, your reader is someone who works there and presumably is proud of the place. This is not the time to question the admissions officer's opinions or life choices.

College Essay Execution Problems To Avoid

Bad college essays aren't only caused by bad topics. Sometimes, even if you're writing about an interesting, relevant topic, you can still seem immature or unready for college life because of the way you present that topic—the way you actually write your personal statement. Check to make sure you haven't made any of the common mistakes on this list.

Tone-Deafness

Admissions officers are looking for resourcefulness, the ability to be resilient, and an active and optimistic approach to life —these are all qualities that create a thriving college student. Essays that don't show these qualities are usually suffering from tone-deafness.

• Being whiny or complaining about problems in your life. Is the essay about everyone doing things to/against you? About things happening to you, rather than you doing anything about them? That perspective is a definite turn-off.
• Trying and failing to use humor. You may be very funny in real life, but it's hard to be successfully funny in this context, especially when writing for a reader who doesn't know you. If you do want to use humor, I'd recommend the simplest and most straightforward version: being self-deprecating and low-key.
• Talking down to the reader, or alternately being self-aggrandizing. No one enjoys being condescended to. In this case, much of the function of your essay is to charm and make yourself likable, which is unlikely to happen if you adopt this tone.
• Being pessimistic, cynical, and generally depressive. You are applying to college because you are looking forward to a future of learning, achievement, and self-actualization. This is not the time to bust out your existential ennui and your jaded, been-there-done-that attitude toward life.

(Image: Eduard Munch [Public Domain] , via Wikimedia Commons)

Lack of Personality

One good question to ask yourself is: could anyone else have written this essay ? If the answer is yes, then you aren't doing a good job of representing your unique perspective on the world. It's very important to demonstrate your ability to be a detailed observer of the world, since that will be one of your main jobs as a college student.

• Avoiding any emotions, and appearing robot-like and cold in the essay. Unlike essays that you've been writing for class, this essay is meant to be a showcase of your authorial voice and personality. It may seem strange to shift gears after learning how to take yourself out of your writing, but this is the place where you have to put as much as yourself in as possible.
• Skipping over description and specific details in favor of writing only in vague generalities. Does your narrative feel like a newspaper horoscope, which could apply to every other person who was there that day? Then you're doing it wrong and need to refocus on your reaction, feelings, understanding, and transformation.

Off-Kilter Style

There's some room for creativity here, yes, but a college essay isn't a free-for-all postmodern art class . True, there are prompts that specifically call for your most out-of-left-field submission, or allow you to submit a portfolio or some other work sample instead of a traditional essay. But on a standard application, it's better to stick to traditional prose, split into paragraphs, further split into sentences.

• Submitting anything other than just the materials asked for on your application. Don't send food to the admissions office, don't write your essay on clothing or shoes, don't create a YouTube channel about your undying commitment to the school. I know there are a lot of urban legends about "that one time this crazy thing worked," but they are either not true or about something that will not work a second time.
• Writing your essay in verse, in the form of a play, in bullet points, as an acrostic, or any other non-prose form. Unless you really have a way with poetry or playwriting, and you are very confident that you can meet the demands of the prompt and explain yourself well in this form, don't discard prose simply for the sake of being different.
• Using as many "fancy" words as possible and getting very far away from sounding like yourself. Admissions officers are unanimous in wanting to hear your not fully formed teenage voice in your essay. This means that you should write at the top of your vocabulary range and syntax complexity, but don't trade every word up for a thesaurus synonym. Your essay will suffer for it.

Failure to Proofread

Most people have a hard time checking over their own work. This is why you have to make sure that someone else proofreads your writing . This is the one place where you can, should—and really must—get someone who knows all about grammar, punctuation and has a good eye for detail to take a red pencil to your final draft.

Otherwise, you look like you either don't know the basic rules or writing (in which case, are you really ready for college work?) or don't care enough to present yourself well (in which case, why would the admissions people care about admitting you?).

• Typos, grammatical mistakes, punctuation flubs, weird font/paragraph spacing issues. It's true that these are often unintentional mistakes. But caring about getting it right is a way to demonstrate your work ethic and dedication to the task at hand.
• Going over the word limit. Part of showing your brilliance is being able to work within arbitrary rules and limitations. Going over the word count points to a lack of self-control, which is not a very attractive feature in a college applicant.
• Repeating the same word(s) or sentence structure over and over again. This makes your prose monotonous and hard to read.

Bad College Essay Examples—And How to Fix Them

The beauty of writing is that you get to rewrite. So if you think of your essay as a draft waiting to be revised into a better version rather than as a precious jewel that can't bear being touched, you'll be in far better shape to correct the issues that always crop up!

Now let's take a look at some actual college essay drafts to see where the writer is going wrong and how the issue could be fixed.

Essay #1: The "I Am Writing This Essay as We Speak" Meta-Narrative

Was your childhood home destroyed by a landspout tornado? Yeah, neither was mine. I know that intro might have given the impression that this college essay will be about withstanding disasters, but the truth is that it isn't about that at all.

In my junior year, I always had in mind an image of myself finishing the college essay months before the deadline. But as the weeks dragged on and the deadline drew near, it soon became clear that at the rate things are going I would probably have to make new plans for my October, November and December.

Falling into my personal wormhole, I sat down with my mom to talk about colleges. "Maybe you should write about Star Trek ," she suggested, "you know how you've always been obsessed with Captain Picard, calling him your dream mentor. Unique hobbies make good topics, right? You'll sound creative!" I played with the thought in my mind, tapping my imaginary communicator pin and whispering "Computer. Tea. Earl Grey. Hot. And then an Essay." Nothing happened. Instead, I sat quietly in my room wrote the old-fashioned way. Days later I emerged from my room disheveled, but to my dismay, this college essay made me sound like just a guy who can't get over the fact that he'll never take the Starfleet Academy entrance exam. So, I tossed my essay away without even getting to disintegrate it with a phaser set on stun.

I fell into a state of panic. My college essay. My image of myself in senior year. Almost out of nowhere, Robert Jameson Smith offered his words of advice. Perfect! He suggested students begin their college essay by listing their achievements and letting their essay materialize from there. My heart lifted, I took his advice and listed three of my greatest achievements - mastering my backgammon strategy, being a part of TREE in my sophomore year, and performing "I Am the Very Model of a Modern Major-General" from The Pirates of Penzance in public. And sure enough, I felt inspiration hit me and began to type away furiously into the keyboard about my experience in TREE, or Trees Require Engaged Environmentalists. I reflected on the current state of deforestation, and described the dichotomy of it being both understandable why farmers cut down forests for farmland, and how dangerous this is to our planet. Finally, I added my personal epiphany to the end of my college essay as the cherry on the vanilla sundae, as the overused saying goes.

After 3 weeks of figuring myself out, I have converted myself into a piece of writing. As far as achievements go, this was definitely an amazing one. The ability to transform a human being into 603 words surely deserves a gold medal. Yet in this essay, I was still being nagged by a voice that couldn't be ignored. Eventually, I submitted to that yelling inner voice and decided that this was not the right essay either.

In the middle of a hike through Philadelphia's Fairmount Park, I realized that the college essay was nothing more than an embodiment of my character. The two essays I have written were not right because they have failed to become more than just words on recycled paper. The subject failed to come alive. Certainly my keen interest in Star Trek and my enthusiasm for TREE are a great part of who I am, but there were other qualities essential in my character that did not come across in the essays.

With this realization, I turned around as quickly as I could without crashing into a tree.

What Essay #1 Does Well

Here are all things that are working on all cylinders for this personal statement as is.

Killer First Sentence

Was your childhood home destroyed by a landspout tornado? Yeah, neither was mine.

• A strange fact. There are different kinds of tornadoes? What is a "landspout tornado" anyway?
• A late-night-deep-thoughts hypothetical. What would it be like to be a kid whose house was destroyed in this unusual way?
• Direct engagement with the reader. Instead of asking "what would it be like to have a tornado destroy a house" it asks "was your house ever destroyed."

Gentle, Self-Deprecating Humor That Lands Well

I played with the thought in my mind, tapping my imaginary communicator pin and whispering "Computer. Tea. Earl Grey. Hot. And then an Essay." Nothing happened. Instead, I sat quietly in my room wrote the old-fashioned way. Days later I emerged from my room disheveled, but to my dismay, this college essay made me sound like just a guy who can't get over the fact that he'll never take the Starfleet Academy entrance exam. So, I tossed my essay away without even getting to disintegrate it with a phaser set on stun.

The author has his cake and eats it too here: both making fun of himself for being super into the Star Trek mythos, but also showing himself being committed enough to try whispering a command to the Enterprise computer alone in his room. You know, just in case.

A Solid Point That Is Made Paragraph by Paragraph

The meat of the essay is that the two versions of himself that the author thought about portraying each fails in some way to describe the real him. Neither an essay focusing on his off-beat interests, nor an essay devoted to his serious activism could capture everything about a well-rounded person in 600 words.

(Image: fir0002 via Wikimedia Commons .)

Where Essay #1 Needs Revision

Rewriting these flawed parts will make the essay shine.

Spending Way Too Long on the Metanarrative

I know that intro might have given the impression that this college essay will be about withstanding disasters, but the truth is that it isn't about that at all.

After 3 weeks of figuring myself out, I have converted myself into a piece of writing. As far as achievements go, this was definitely an amazing one. The ability to transform a human being into 603 words surely deserves a gold medal.

Look at how long and draggy these paragraphs are, especially after that zippy opening. Is it at all interesting to read about how someone else found the process of writing hard? Not really, because this is a very common experience.

In the rewrite, I'd advise condensing all of this to maybe a sentence to get to the meat of the actual essay .

Letting Other People Do All the Doing

I sat down with my mom to talk about colleges. "Maybe you should write about Star Trek ," she suggested, "you know how you've always been obsessed with Captain Picard, calling him your dream mentor. Unique hobbies make good topics, right? You'll sound creative!"

Almost out of nowhere, Robert Jameson Smith offered his words of advice. Perfect! He suggested students begin their college essay by listing their achievements and letting their essay materialize from there.

Twice in the essay, the author lets someone else tell him what to do. Not only that, but it sounds like both of the "incomplete" essays were dictated by the thoughts of other people and had little to do with his own ideas, experiences, or initiative.

In the rewrite, it would be better to recast both the Star Trek and the TREE versions of the essay as the author's own thoughts rather than someone else's suggestions . This way, the point of the essay—taking apart the idea that a college essay could summarize life experience—is earned by the author's two failed attempts to write that other kind of essay.

Leaving the Insight and Meaning Out of His Experiences

Both the Star Trek fandom and the TREE activism were obviously important life experiences for this author—important enough to be potential college essay topic candidates. But there is no description of what the author did with either one, nor any explanation of why these were so meaningful to his life.

It's fine to say that none of your achievements individually define you, but in order for that to work, you have to really sell the achievements themselves.

In the rewrite, it would be good to explore what he learned about himself and the world by pursuing these interests . How did they change him or seen him into the person he is today?

Not Adding New Shades and Facets of Himself Into the Mix

So, I tossed my essay away without even getting to disintegrate it with a phaser set on stun.

Yet in this essay, I was still being nagged by a voice that couldn't be ignored. Eventually, I submitted to that yelling inner voice and decided that this was not the right essay either.

In both of these passages, there is the perfect opportunity to point out what exactly these failed versions of the essay didn't capture about the author . In the next essay draft, I would suggest subtly making a point about his other qualities.

For example, after the Star Trek paragraph, he could talk about other culture he likes to consume, especially if he can discuss art forms he is interested in that would not be expected from someone who loves Star Trek .

Or, after the TREE paragraph, the author could explain why this second essay was no better at capturing him than the first. What was missing? Why is the self in the essay shouting—is it because this version paints him as an overly aggressive activist?

Essay #2: The "I Once Saw Poor People" Service Trip Essay

Unlike other teenagers, I'm not concerned about money, or partying, or what others think of me. Unlike other eighteen year-olds, I think about my future, and haven't become totally materialistic and acquisitive. My whole outlook on life changed after I realized that my life was just being handed to me on a silver spoon, and yet there were those in the world who didn't have enough food to eat or place to live. I realized that the one thing that this world needed more than anything was compassion; compassion for those less fortunate than us.

During the summer of 2006, I went on a community service trip to rural Peru to help build an elementary school for kids there. I expected harsh conditions, but what I encountered was far worse. It was one thing to watch commercials asking for donations to help the unfortunate people in less developed countries, yet it was a whole different story to actually live it. Even after all this time, I can still hear babies crying from hunger; I can still see the filthy rags that they wore; I can still smell the stench of misery and hopelessness. But my most vivid memory was the moment I first got to the farming town. The conditions of it hit me by surprise; it looked much worse in real life than compared to the what our group leader had told us. Poverty to me and everyone else I knew was a foreign concept that people hear about on the news or see in documentaries. But this abject poverty was their life, their reality. And for the brief ten days I was there, it would be mine too. As all of this realization came at once, I felt overwhelmed by the weight of what was to come. Would I be able to live in the same conditions as these people? Would I catch a disease that no longer existed in the first world, or maybe die from drinking contaminated water? As these questions rolled around my already dazed mind, I heard a soft voice asking me in Spanish, "Are you okay? Is there anything I can do to make you feel better?" I looked down to see a small boy, around nine years of age, who looked starved, and cold, wearing tattered clothing, comforting me. These people who have so little were able to forget their own needs, and put those much more fortunate ahead of themselves. It was at that moment that I saw how selfish I had been. How many people suffered like this in the world, while I went about life concerned about nothing at all?

Thinking back on the trip, maybe I made a difference, maybe not. But I gained something much more important. I gained the desire to make the world a better place for others. It was in a small, poverty-stricken village in Peru that I finally realized that there was more to life than just being alive.

What Essay #2 Does Well

Let's first point out what this draft has going for it.

Clear Chronology

This is an essay that tries to explain a shift in perspective. There are different ways to structure this overarching idea, but a chronological approach that starts with an earlier opinion, describes a mind changing event, and ends with the transformed point of view is an easy and clear way to lay this potentially complex subject out.

(Image: User:Lite via Wikimedia Commons)

Where Essay #2 Needs Revision

Now let's see what needs to be changed in order for this essay to pass muster.

Condescending, Obnoxious Tone

Unlike other teenagers, I'm not concerned about money, or partying, or what others think of me. Unlike other eighteen year-olds, I think about my future, and haven't become totally materialistic and acquisitive.

This is a very broad generalization, which doesn't tend to be the best way to formulate an argument—or to start an essay. It just makes this author sound dismissive of a huge swath of the population.

In the rewrite, this author would be way better off just concentrate on what she want to say about herself, not pass judgment on "other teenagers," most of whom she doesn't know and will never meet.

I realized that the one thing that this world needed more than anything was compassion; compassion for those less fortunate than us.

Coming from someone who hasn't earned her place in the world through anything but the luck of being born, the word "compassion" sounds really condescending. Calling others "less fortunate" when you're a senior in high school has a dehumanizing quality to it.

These people who have so little were able to forget their own needs, and put those much more fortunate in front of themselves.

Again, this comes across as very patronizing. Not only that, but to this little boy the author was clearly not looking all that "fortunate"—instead, she looked pathetic enough to need comforting.

In the next draft, a better hook could be making the essay about the many different kinds of shifting perspectives the author encountered on that trip . A more meaningful essay would compare and contrast the points of view of the TV commercials, to what the group leader said, to the author's own expectations, and finally to this child's point of view.

Vague, Unobservant Description

During the summer of 2006, I went on a community service trip to rural Peru to help build an elementary school for kids there. I expected harsh conditions, but what I encountered was far worse. It was one thing to watch commercials asking for donations to help the unfortunate people in less developed countries, yet it was a whole different story to actually live it. Even after all this time, I can still hear babies crying from hunger; I can still see the filthy rags that they wore; I can still smell the stench of misery and hopelessness.

Phrases like "cries of the small children from not having enough to eat" and "dirt stained rags" seem like descriptions, but they're really closer to incurious and completely hackneyed generalizations. Why were the kids were crying? How many kids? All the kids? One specific really loud kid?

The same goes for "filthy rags," which is both an incredibly insensitive way to talk about the clothing of these villagers, and again shows a total lack of interest in their life. Why were their clothes dirty? Were they workers or farmers so their clothes showing marks of labor? Did they have Sunday clothes? Traditional clothes they would put on for special occasions? Did they make their own clothes? That would be a good reason to keep wearing clothing even if it had "stains" on it.

The rewrite should either make this section more specific and less reliant on cliches, or should discard it altogether .

The conditions of it hit me by surprise; it looked much worse in real life than compared to the what our group leader had told us. Poverty to me and everyone else I knew was a foreign concept that people hear about on the news or see in documentaries. But this abject poverty was their life, their reality.

If this is the "most vivid memory," then I would expect to read all the details that have been seared into the author's brain. What did their leader tell them? What was different in real life? What was the light like? What did the houses/roads/grass/fields/trees/animals/cars look like? What time of day was it? Did they get there by bus, train, or plane? Was there an airport/train station/bus terminal? A city center? Shops? A marketplace?

There are any number of details to include here when doing another drafting pass.

Lack of Insight or Maturity

But this abject poverty was their life, their reality. And for the brief ten days I was there, it would be mine too. As all of this realization came at once, I felt overwhelmed by the weight of what was to come. Would I be able to live in the same conditions as these people? Would I catch a disease that no longer existed in the first world, or maybe die from drinking contaminated water?

Without a framing device explaining that this initial panic was an overreaction, this section just makes the author sound whiny, entitled, melodramatic, and immature . After all, this isn't a a solo wilderness trek—the author is there with a paid guided program. Just how much mortality is typically associated with these very standard college-application-boosting service trips?

In a rewrite, I would suggest including more perspective on the author's outsized and overprivileged response here. This would fit well with a new focus on the different points of view on this village the author encountered.

Unearned, Clichéd "Deep Thoughts"

But I gained something much more important. I gained the desire to make the world a better place for others. It was in a small, poverty-stricken village in Peru that I finally realized that there was more to life than just being alive.

Is it really believable that this is what the author learned? There is maybe some evidence to suggest that the author was shaken somewhat out of a comfortable, materialistic existence. But what does "there is more to life than just being alive" even really mean? This conclusion is rather vague, and seems mostly a non sequitur.

In a rewrite, the essay should be completely reoriented to discuss how differently others see us than we see ourselves, pivoting on the experience of being pitied by someone who you thought was pitiable. Then, the new version can end by on a note of being better able to understand different points of view and other people's perspectives .

The Bottom Line

• Bad college essays have problems either with their topics or their execution.
• The essay is how admissions officers learn about your personality, point of view, and maturity level, so getting the topic right is a key factor in letting them see you as an aware, self-directed, open-minded applicant who is going to thrive in an environment of independence.
• The essay is also how admissions officers learn that you are writing at a ready-for-college level, so screwing up the execution shows that you either don't know how to write, or don't care enough to do it well.
• The main ways college essay topics go wrong is bad taste, bad judgment, and lack of self-awareness.
• The main ways college essays fail in their execution have to do with ignoring format, syntax, and genre expectations.

What's Next?

Want to read some excellent college essays now that you've seen some examples of flawed one? Take a look through our roundup of college essay examples published by colleges and then get help with brainstorming your perfect college essay topic .

Need some guidance on other parts of the application process? Check out our detailed, step-by-step guide to college applications for advice.

Are you considering taking the SAT or ACT again before you submit your application? Read about our famous test prep guides for hints and strategies for a better score.

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Anna scored in the 99th percentile on her SATs in high school, and went on to major in English at Princeton and to get her doctorate in English Literature at Columbia. She is passionate about improving student access to higher education.

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Guest Essay

Nate Silver: Here’s What My Gut Says About the Election, but Don’t Trust Anyone’s Gut, Even Mine

By Nate Silver

Mr. Silver is the author of “On the Edge: The Art of Risking Everything.”

In an election where the seven battleground states are all polling within a percentage point or two, 50-50 is the only responsible forecast. Since the debate between Kamala Harris and Donald Trump, that is more or less exactly where my model has had it.

Yet when I deliver this unsatisfying news, I inevitably get a question: “C’mon, Nate, what’s your gut say?”

So OK, I’ll tell you. My gut says Donald Trump. And my guess is that it is true for many anxious Democrats.

But I don’t think you should put any value whatsoever on anyone’s gut — including mine. Instead, you should resign yourself to the fact that a 50-50 forecast really does mean 50-50. And you should be open to the possibility that those forecasts are wrong, and that could be the case equally in the direction of Mr. Trump or Ms. Harris.

It’s not that I’m inherently against intuition. In poker, for example, it plays a large role. Most of the expert players I have spoken with over the years will say it gives you a little something extra. You’re never certain, but your intuition might tilt the odds to 60-40 in your favor by picking up patterns of when a competitor is bluffing.

But poker players base that little something on thousands of hands of experience. There are presidential elections only every four years. When asked who will win, most people say Mr. Trump because of recency bias — he won in 2016, when he wasn’t expected to, and then almost won in 2020 despite being well behind in the polls. But we might not remember 2012, when Barack Obama not only won but beat his polls. It’s extremely hard to predict the direction of polling errors.

Why Trump could beat his polls

The people whose gut tells them Mr. Trump will win frequently invoke the notion of shy Trump voters. The theory, adopted from the term “shy Tories” for the tendency of British polls to underestimate Conservatives, is that people do not want to admit to voting for conservative parties because of the social stigma attached to them.

But there’s not much evidence for the shy-voter theory — nor has there been any persistent tendency in elections worldwide for right-wing parties to outperform their polls. (Case in point: Marine Le Pen’s National Rally party underachieved its polls in this summer’s French legislative elections.) There’s even a certain snobbery to the theory. Many people are proud to admit their support for Mr. Trump, and if anything, there’s less stigma to voting for him than ever.

Instead, the likely problem is what pollsters call nonresponse bias. It’s not that Trump voters are lying to pollsters; it’s that in 2016 and 2020, pollsters weren’t reaching enough of them.

Nonresponse bias can be a hard problem to solve. Response rates to even the best telephone polls are in the single digits — in some sense, the people who choose to respond to polls are unusual. Trump supporters often have lower civic engagement and social trust, so they can be less inclined to complete a survey from a news organization. Pollsters are attempting to correct for this problem with increasingly aggressive data-massaging techniques, like weighting by educational attainment (college-educated voters are more likely to respond to surveys) or even by how people say they voted in the past. There’s no guarantee any of this will work.

If Mr. Trump does beat his polling, there will have been at least one clear sign of it: Democrats no longer have a consistent edge in party identification — about as many people now identify as Republicans.

There’s also the fact that Ms. Harris is running to become the first female president and the second Black one. The so-called Bradley effect — named after the former Los Angeles mayor Tom Bradley, who underperformed his polls in the 1982 California governor’s race, for the supposed tendency of voters to say they’re undecided rather than admit they won’t vote for a Black candidate — wasn’t a problem for Barack Obama in 2008 or 2012. Still, the only other time a woman was her party’s nominee, undecided voters tilted heavily against her. So perhaps Ms. Harris should have some concerns about a Hillary Clinton effect.

Why Harris could beat her polls

A surprise in polling that underestimates Ms. Harris isn’t necessarily less likely than one for Mr. Trump. On average, polls miss by three or four points. If Ms. Harris does that, she will win by the largest margin in both the popular vote and the Electoral College since Mr. Obama in 2008.

How might that happen? It could be because of something like what happened in Britain in 2017, related to the shy Tories theory. Expected to be a Tory sweep, the election instead resulted in Conservatives losing their majority. There was a lot of disagreement among pollsters, and some did nail the outcome. But others made the mistake of not trusting their data, making ad hoc adjustments after years of being worried about shy Tories.

Polls are increasingly like mini-models, with pollsters facing many decision points about how to translate nonrepresentative raw data into an accurate representation of the electorate. If pollsters are terrified of missing low on Mr. Trump again, they may consciously or unconsciously make assumptions that favor him.

For instance, the new techniques that pollsters are applying could be overkill. One problem with using one of those — weighting on recalled vote , or trying to account for how voters report their pick in the last election — is that people often misremember or misstate whom they voted for and are more likely to say they voted for the winner (in 2020, Mr. Biden).

That could plausibly bias the polls against Ms. Harris because people who say they voted for Mr. Biden but actually voted for Mr. Trump will get flagged as new Trump voters when they aren’t. There’s also a credible case that 2020 polling errors were partly because of Covid restrictions: Democrats were more likely to stay at home and therefore had more time on their hands to answer phone calls. If pollsters are correcting for what was a once-in-a-century occurrence, they may be overdoing it this time.

Last, there is Democrats’ persistently strong performance over the past two years — since the Supreme Court overturned Roe v. Wade — in special elections, ballot referendums and the 2022 midterms. Democrats shouldn’t hang their hopes on this one: High-quality surveys like the New York Times/Siena College polls can replicate these results by showing Democrats polling strongly among the most motivated voters who show up in these low-turnout elections — but Mr. Trump making up for it by winning most of the marginal voters. So Democrats may be rooting for lower turnout. If those marginal voters don’t show up, Ms. Harris could overperform; if they do, Mr. Trump could.

Or maybe pollsters are herding toward a false consensus

Here’s another counterintuitive finding: It’s surprisingly likely that the election won’t be a photo finish.

With polling averages so close, even a small systematic polling error like the one the industry experienced in 2016 or 2020 could produce a comfortable Electoral College victory for Ms. Harris or Mr. Trump. According to my model, there’s about a 60 percent chance that one candidate will sweep at least six of seven battleground states.

Polling firms are pilloried on social media whenever they publish a result deemed an outlier — so most of them don’t, instead herding toward a consensus and matching what polling averages (and people’s instincts) show. The Times/Siena polls are one of the few regular exceptions, and they depict a much different electorate than others, with Mr. Trump making significant gains with Black and Hispanic voters but lagging in the blue-wall states of Michigan, Wisconsin and Pennsylvania.

Don’t be surprised if a relatively decisive win for one of the candidates is in the cards — or if there are bigger shifts from 2020 than most people’s guts might tell them.

Nate Silver, the founder and former editor of FiveThirtyEight and the author of “ On the Edge: The Art of Risking Everything,” writes the newsletter Silver Bulletin . He is a part-time adviser for Polymarket, a political prediction market.

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