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30+ Best Retail Dissertation Topics for PhD Students

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Benefits of Writing a Retail Management Dissertation

How to choose a theme for retail management dissertation.

Top 30+ Retail Dissertation Topics & Ideas

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Selecting a dissertation topic is crucial in any academic pursuit, be it retail management or any other. Therefore, you should always know which is the most trending or best one from all the retail dissertation topics. To help you sort this out, we have written this blog post. It offers a curated list of over 30 topics that will guide you with retail management research. We have covered a range of areas within the field, and these dissertation topics in retail will provide insights into the latest trends, challenges, and innovative strategies.

Whether you're just starting or well into your doctoral studies, this blog assists in choosing an interesting and meaningful research path in the dynamic world of retail management. So, what are you waiting for? Learn all about how to select a retail dissertation topic and the benefits of writing a retail management dissertation.

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If you have a keen interest in commerce and consumer behavior, then writing a dissertation on retail management can offer multiple benefits. The below pointers will offer insights into how this subject can shape your understanding of business and contribute to your professional growth. However, if you feel like having difficulty understanding it, you can always seek dissertation help from an academic writing platform.

In-Depth Industry Knowledge

Writing a dissertation on retail management requires thorough research and analysis of the industry. However, a lot depends on the retail dissertation title. However, the writing process ensures a deep understanding of various components, challenges, and trends within the retail sector, providing you with comprehensive industry knowledge.

Practical Application of Theoretical Concepts

Theoretical concepts learned in classrooms come to life when applied to real-world scenarios. Good retail dissertation topics allow you to cover the gap between theory and practical as you explore how academic principles manifest in the day-to-day operations of retail businesses.

Insights into Consumer Behavior

Retail management is closely tied to understanding consumer behavior. Through your retail dissertation ideas, you can explore the factors influencing purchasing decisions, the impact of marketing strategies, and the psychology behind consumer choices. This knowledge is invaluable for anyone entering the business or marketing field.

Identifying Trends and Innovations

The retail landscape becomes dynamic as trends and innovations are constantly shaping the industry. Researching and writing a dissertation topic in retail helps you stay ahead by identifying technological advancements and innovative practices within the sector.

Networking Opportunities

When you immerse yourself in your dissertation ideas retail, it often involves reaching out to industry professionals, conducting interviews, and building a network within the field. These connections can prove valuable for future career opportunities and insights into the industry.

Writing on retail dissertation topics has many other benefits that extend beyond the academic realm. It helps you get an understanding of the retail industry, enhances practical skills, and positions you as a contributor to the world of commerce. However, if you find it difficult, you can always buy dissertation .

Once you go through the process of researching and writing, it will give you a valuable learning experience, shaping not only your academic path but also preparing you for success in this field. Now, let's discuss how to select a retail dissertation topic effectively.

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Choosing the best retail dissertation topics is crucial as it sets the tone for your research and influences the writing of a dissertation. Therefore, we have provided you with some practical steps to help you select that one from various interesting retail dissertation ideas:

Identify Your Interests

Begin by reflecting on your personal interests within the field of retail management. What aspects of retail captivate your attention? Whether it's consumer behavior, supply chain management, or sustainability practices, selecting retail dissertation topics aligned with your interests will keep you focused throughout the dissertation process.

Consider Industry Relevance

Think about the current challenges or opportunities within the retail industry. Are there issues that retailers are grappling with, such as the impact of e-commerce, sustainable practices, or changing consumer behaviors? Choosing the best retail dissertation topic that aligns with industry concerns ensures it remains relevant and contributes to ongoing discussions.

Consult with Advisors and Professors

Seek guidance from your academic advisors and professors. They can provide valuable insights into suggested relevant literature and help you refine your research questions. Their expertise can be helpful, or you can seek help from the dissertation writers in UK for better direction.

Think About Practical Applications

Consider how your research can have practical applications in the real world of retail. Can your findings provide actionable insights for businesses? Your dissertation examples should have both academic significance and practical implications to make them impactful.

Consider Methodological Approaches

Think about the research methods you find most interesting and feasible. Whether it's qualitative interviews, quantitative surveys, or a combination of both, your chosen dissertation topic in retail should align with your planned research methods.

Evaluate Access to Data

Consider the availability of data for your selected title. Get access to reliable data for conducting a thorough analysis. Moreover, you should ensure that your selected retail dissertation topics have the data within the constraints of your resources and time frame.

By following these steps, you can choose a theme for your retail management dissertation. However, it is important to make sure that it fulfills your academic goals. Moreover, if you face any difficulty, you are advised to seek assistance from dissertation writing services . Now, to make it a little bit easier for you, we have compiled a list of the top trending retail management dissertation topics.

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Top 30+ Retail Dissertation Topics & Ideas

Here's the section you were waiting for. You will find the list of over 30 potential retail dissertation topics and ideas for PhD students:

1. The Impact of E-commerce on Traditional Retail: A Comparative Analysis

2. Sustainable Practices in Retail: A Study of Consumer Perceptions

3. The Role of Technology in Transforming the Retail Customer Experience

4. Omni-Channel Retailing: Integrating Online and Offline Strategies

5. Exploring the Effectiveness of Loyalty Programs in Retail

6. Retail Supply Chain Management: Challenges and Innovations

7. The Influence of Visual Merchandising on Consumer Behavior

8. Analyzing the Role of Social Media in Shaping Retail Trends

9. Store Atmosphere and Consumer Purchase Intentions

10. The Adoption of Augmented Reality in Retail Stores

11. The Impact of Branding on Consumer Decision-Making in Retail

12. Cross-Cultural Consumer Behavior in International Retail Settings

13. Investigating the Factors Influencing Retailer Selection by Consumers

14. The Role of Ethics in Retail Management: A Comparative Study

15. Retail Employee Motivation and Job Satisfaction

16. Assessing the Impact of In-Store Technologies on Customer Satisfaction

17. Personalization in Retail: Customizing the Shopping Experience

18. The Rise of Fast Fashion: Implications for Sustainable Retailing

19. Exploring the Role of Artificial Intelligence in Retail Operations

20. Impact of Economic Factors on Retail Performance: A Global Perspective

21. Retail Innovation and its Effects on Consumer Perceptions

22. The Role of Mobile Commerce in Shaping Retail Trends

23. Dynamic Pricing Strategies in the Retail Industry

24. Retail Crime and Loss Prevention: A Comprehensive Analysis

25. The Evolution of Consumer Behavior in the Digital Age

26. The Role of Virtual Reality in Enhancing Retail Engagement

27. Corporate Social Responsibility in Retail: A Comparative Study

28. Assessing the Impact of Store Layout on Consumer Buying Behavior

29. The Effect of Economic Downturns on Consumer Spending in Retail

30. The Rise of Subscription-Based Models in Retail

31. The Influence of Word-of-Mouth on Retailer Reputation

32. Analyzing the Impact of Online Reviews on Consumer Trust in Retail

33. Retail Branding and Identity: A Case Study Approach

34. The Integration of Big Data Analytics in Retail Decision-Making

35. Retail Employee Training and its Impact on Service Quality

36. The Role of Artificial Intelligence in Personalized Retail Recommendations

37. Investigating the Factors Influencing Consumer Switching Behavior in Retail

38. Analyzing the Adoption of Green Retailing Practices by Major Brands

39. Retail Inventory Management: Strategies for Optimization

40. The Impact of Globalization on Local Retail Businesses

Now that you have a great list of retail dissertation topics, you can create an excellent write-up. All you need now is a little push and focus for writing it. However, if you face any issues, it is better to seek MBA dissertation help from our experts. Yes, our professional writers are pro at working on dissertations. Know from the below section why choosing us is a great idea.

Our dissertation writers can be an invaluable resource for students seeking help with a good retail management dissertation topic. Here's how our platform can assist you in finding compelling research for your retail dissertation topics:

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39 Retail Management Dissertation Topics Ideas

Retail Management Dissertation Topics Delivering the products directly to the customers is the basic premise of study in retail management. This includes business at the levels of markets, malls, stores, or shops. Research topics in retail management cover different areas that are functional in the domain. Depending on the degree level, the complexity of the […]

Retail Management Dissertation Topics

Delivering the products directly to the customers is the basic premise of study in retail management. This includes business at the levels of markets, malls, stores, or shops. Research topics in retail management cover different areas that are functional in the domain. Depending on the degree level, the complexity of the research topics can vary. These are the best Retail Management Dissertation Topics. Check out our other related posts for oil & gas management , asset management , and change management .

Best Retail Management Dissertation Topics ideas for college students

Dissertation topics in retail management have been researched thoroughly and the following list has been developed for the convenience of our clients.

Careers in retail management: focus on the perceptions of the people.
Applying information management in the domain of retail management: a descriptive approach.
Women managers in the retail industry: focus on the challenges and interventions involved.
Relationship between logistics and retail management: current trends and applications.
How customer emotions and salesperson characteristics influence retail management: a systematic analysis.
Gender differences in work-life balance: case study approach in the retail management domain.
Studying the customer-centric approach towards retail space management: a review of empirical evidence.
Grocery retail management in the European context: a descriptive approach.
Hospitality retail management: a review of existing literature.
Using information technology in the field of retail management: focus on the potential barriers.
Relationship between retail management and project management: a qualitative approach.
Links between retailing and supply chain management: a quantitative approach.
Food retailing operations: focus on the aspect of service quality.
Implications of human resource management in the retailing industry: focus on X country.
Comparative analysis of retail management in the UK versus the USA.
Retail network planning in X country and influence of knowledge management.
Association between work motivation and psychological climate: focus on a retail environment.
Studying the accounts of retail managers: a gender-based perspective.
Studying the retail food failures and recovery strategies in X country: a correlational analysis.
Retail human resource management: focus on the challenges and interventions involved.
Innovation in retail management: focus on the potential barriers.
Studying the retail performance indicators: focus on socio-economic developmental strategies.
Luxury retail marketing: focus on internalized versus externalized consumption of luxury goods.
Comparative analysis of retail management in small-scale versus large-scale systems in X country.
Research in the domain of retail management: focus on potential barriers.
Studying the effects of people management practices on the performance in the retail sector: focus on X country.
International retail management operations: focus on potential barriers and opportunities.
Retail banking sector: focus on customer relationships as assets.
How retail sales can be affected by a gasoline crisis? An inquiry.
Retail firm outperformance: focus on responsiveness, productivity, and efficiency.
Retail systems: focus on regulations, social fabric, and efficiency.
Understanding product and market diversifications in the retail sector: a descriptive analysis.
Retail strategy development: focus on the aspect of shopper taxonomy.
Product innovation and retail assortments: a correlational analysis.
Studying the factors of job satisfaction in retail employees of X country: an experimental approach.

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Retail Dissertation Topics

Get advanced suggestion on 100 retail dissertation topics and ideas.

The prosperous business developing aspects of the retail sector is attracting so many students to study retail management; as a result, they will obtain the chance of a prosperous career in future. Well, this huge number of students’ interests is also increasing the pressure of competitiveness in the field of retail management studies. Are you a part of this competition? Then you must utilize the retail management dissertation writing as a weapon to win the competition. But then, you must require a perfect retail dissertation topic idea and powerful content. An expert’s support can help you win over it more successfully. Finding an appropriate dissertation topic is one of the greatest challenges, so here we are providing you with some advanced suggestions to choose the trendiest retail dissertation topics. Let’s have a look into the following section to obtain the topic ideas on trending retail dissertation.

List of Trending Retail Dissertation Topics

The following lists will provide you with a list of trending retail dissertation topics . Check out the list to get a quick solution to your problem.

Retail Dissertation Topics for BBA Students

If you are a BBA student then the following list of retail dissertation topics will help you to choose the right topic for completing your research paper.

Analyze the characteristics of consumer behaviour in the retail management: A case study analysis
Examine the effectiveness of the supply chain management in the logistics services of the retail marketing in the UK based medicine sector
Analyze the impact of fluctuating product prices on the saling aspects of the UK based retail stores
Analyze the impact of Visual Merchandising in developing the profitability aspects of the clothing brands of the UK nation
Critically examine the role of retail management in evaluating the selling rate of the Automotive Retail Management sector of the UK nation
Analyze the effect of shop placement in the malls and analyze its effect on the selling rate of the clothing brand
Analyze the characteristics of Supply Chain Management in developing the financial revenue of different retailer sectors in the UK nation: A case study analysis based on Unilever
Analyze the relationship between supply chain management and retail management, also analyze its impact on brand promotion

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Retail dissertation Topics for MBA Students

Retail management studies are considered the most competitive and demanding study field for MBA students. If you want to score an outstanding mark in your MBA degree, then you must have a look at the following list of retail dissertation topics . Here, you will get the unique and trendiest topic ideas for completing your research paper.

Examine the impact of brand value on controlling the selling aspects of the retail stores, also analyze the factors associated with an indirect relationship
Make a critical examination on the legal document holder of UK based medicine retailer sector
Develop a case study analysis on the rate of profitability in the UK based medicine retailer sector
Analyze the positive and negative effects of the retail promotions tactics of the organizational inventory turnover ratio
Critically analyze the importance of applied retail research in aspects of selecting the appropriate location for a B2B based retailer business
Make a real-life case study analysis on the positive and negative impact of the increasing rate of competitive business atmosphere jewellery retailing sector of the UK nation
Examine the role of retail space in planning the shopping malls of the UK nation, also analyze the impact of its location
Analyze the role of supply chain logistics on the sector of retail management of Pharmaceutical Companies in the UK nation
Analyze the changing nature of the digitized logistic sector in the UK based retailer industries
Analyze different theories of retail management and examine the way of utilising them in the real-life professional world
Critically examine the effect of real-time data in conveying the order on time: Make a case study analysis on the UK based retailer sector

Retail dissertation Topics for M.Phil Students

The subsequent section will provide the retail dissertation topics list for the M.Phil students. If you are stuck in choosing your M.Phil dissertation topic, then the following list will provide you support to choose the best.

Analyze the effect of unauthorized retail marketing on the public health
Critically analyze the pros and cons of retailing a product as an alternative to opening a retail store in the UK nation
Develop a sales strategy for selling the luxury brands in the UK
Analyze the evaluation of the legal documents that are required for the retailer sector in the UK

Retail dissertation Topics for PhD. Students

As you are going to develop a research paper for your PhD studies, your retail management dissertation topic must be relevant to the current situation. This situational relevance will help to gather the interest of the readers. The upcoming section will provide a list of trending retail dissertation topics that will surely catch the attention of your university teachers.

Make a real-life critical analysis on the product selling aspects of the gas station retailer sector in the UK
Analyze the marketing strategy utilized by the gas station retailers in the UK nation for maintaining the upsell customers
Make a critical study on the consumer loyalty programming and analyze the benefits of the small scale retail store of the UK nation
An exploratory study of Chinese luxury retail stores utilizing new technology aimed at home-based millennials; to determine the extra values perceived by Chinese millennials
Critically analyze the benefit of opening retail sector in the UK in alteration of the private label store
Analyze the impact of retail management on the entire retail management of a biscuit manufacturing company in the UK: A real-life case study analysis
Critically analyze the ethical issues that might arise on the retail management aspects of the supply chain management in the e-commerce sector of the UK nation
Analyze the effect of 4Ps marketing on the retail management aspects of Grocery Items delivery sector in the UK based countries
Make a critical analysis on the effect of digitized supply chain management system on the retail management aspects of the UK based conventional brands
Analyze the relationship between HRM and retail management aspects: A case study analysis on the top brands of the UK nation
Analyze the way of utilizing economical stores in the retail management aspects of the UK nation
Analyze the future career developing aspects in the retail management sector

Trending retail dissertation topics in the context of Covid 19 situation

As we have mentioned before, your dissertation topic must be relevant to the current situation, so here we are going to provide you with some trending retail dissertation topics based on Covid 19 context.

Analyze the impact of Covid 19 on the current marketing context of the retail sector
Analyze the future scope of retail management after the outbreak of the Covid pandemic
Critically analyze the effect on consumer behaviour in the retail management aspects of the shoe brands of the UK after the outbreak of Covid 19
Analyze the impact of Covid 19 on the retail management sector of several top brands in the UK,
Analyze the strategies that will help the retail management in the UK to defeat the lockdown situation
Critically evaluate the effect of Covid 19 on the supply chain logistics services on retail management aspects of the tourism sector in the UK nation
Analyze the impact of Covid 19 on the online-based retailer sector
Analyze the frequency of utilizing e-commerce shopping during the Covid pandemic situation
Critically examine the contribution of e-commerce on the retail management sector during the coronavirus pandemic
Critically examine the comparison between the scenario of offline shopping and online shopping after the Covid outbreak and its impact on the retail management
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Trending retail dissertation topics on the e-commerce sector

The e-commerce sector plays a vital role in developing the factors that are associated with retail management. Therefore, here is a list of trending retail dissertation topics based on the e-commerce sector.

Analyze the effect of digital business on the economic development of a country: Develop a case study analysis
Analyze the impact of social media on brand marketing
Analyze the impact of social media on consumer behaviour
Analyze the factors that influence the decision making aspects of the consumers
Analyze the impact of black Friday selling strategy on the retail business
Analyze the impact of influencer marketing on the selling rate of a retail business
Analyze the impact of e-marketing on the purchasing behaviour of the customer: A case study analysis on the luxury product retailing sector of the UK
Make a comprehensive analysis on the consumer-centric marketing strategies and their impact on the competitive business atmosphere
Make a comparison between digital and traditional marketing and its impact on the retail business
Examine the importance of e-commerce search engines on the UK based retailer sector
Analyze the e-commerce advertising strategy on digitized retail marketing
Critically analyze the impact of relationship marketing on consumer loyalty: Make a case study analysis on the UK based retailer sector
Analyze the importance of customer relations in the e-commerce sector
Analyze the importance of brand loyalty on the digital marketing
Critically analyze the impact of e-commerce strategies in developing the relationship with customers: A case study on UK based fashion retailer sector
Analyze the impact of unmatched attributes of the websites on the buying pattern of the customers: Make a case study analysis in aspects of Amazon
Analyze the impact of supply chain management on the online-based retail sector
Make a critical analysis on the impact of e-commerce websites in developing the customer relationship: Make a case study analysis on the basis UK based fashion retailer
Impact of e-commerce on the brand value of a company
Impact of e-commerce website on developing the competitive advantage of several UK based retailer sectors
Make a critical execution on the vulnerabilities and the security policies of the e-commerce business in UK based retailer sector
Explore the security issues in the online-based retailer sector
Explore the regulations associated with e-commerce business and its impact: A case study analysis on the retail sector of UK
Analyze security mechanism for developing e-commerce aspects in the online retailer sector
Analyze the privacy issues with e-commerce business in the online-based retailer sector
Examine the strategies of internet marketing for developing the traditional retailer business in the UK
Impact of e-commerce on customer retaining: Make a real-life case study analysis on the UK based fashion industry
Analyze the advantage and disadvantages of the employee marketing strategy, analyze the digital and conventional model
Make a critical analysis on the strategies of internet marketing for employment development in the retailer sector
Analyze the effect of customer behaviour on the online-based retailer strategy
Analyze the successful marketing strategy that is implemented by new e-commerce business: A case study analysis based on UK based retailer sector
Evaluation of internet marketing strategies in the existing retailer business
Analyze the migration of traditional retailer marketing towards digitalized retailer marketing sector and impact on the financial profitability
Analyze the factors that are associated with the marketing mix model, examine the strategies that will help to make development in the retail marketing development aspects
Analyze the impact of customer executive support in the online business marketing sector: A real-life case study analysis on a UK based online retailer sector
Analyze the most relevant strategy of online retail marketing in today’s world
Explore different internet-based business values in developing strategies that are employed for e retailer business
Measure the performance of online-based retail marketing sector: A case study analysis on Amazon UK
Make a comprehensive review of the e-marketing strategies maintained by the UK based SMEs for developing retail business
Analyze the impact of e-marketing on evaluating the brand reputation
Trust in the online retail business: Reality or Myth
Effect of data privacy issues in e-commerce business in brand reputation
Impact of online protection act on the online-based retail business
Make a complete investigation on the strategies that are utilized by the online retail sector to develop the trustworthy relationship with the customers
Recognize the security limitations in the e-retail marketing sector of retailer business: A real-life case study analysis
Make an empirical study on the securities that are associated with the e-commerce sector
Analyze the strategies that can secure the transactions aspects of the online retail sector
Explore the impact of encryption on the online retailer sector: Make a case study analysis
Analyze the practices maintained by UK based online retailer sector to maintain the brand reputation
Analyze the implications of the data protection act 1988 for e-business: Analyze its impact on the retail marketing sector
A critical review on the user-friendly design strategy that is utilized in the e-commerce website in the different online-based clothing sector
Analyze the usability of the online application for purchasing products from the online retail sector
Analyze the impact of Brexit on the online-based retail industries
Impact of e-commerce on the retail industry of UK

Concluding Note

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Home » Blog » Dissertation » Topics » Marketing » Retail Marketing » 80 Retail Marketing Research Topics

80 Retail Marketing Research Topics

FacebookXEmailWhatsAppRedditPinterestLinkedInAre you a student in search of compelling research topics in the field of retail marketing? Look no further! We understand the importance of finding a research topic that captivates your interest and contributes significantly to the evolving landscape of retail marketing. Whether you’re interested in exploring consumer behaviour in retail environments, investigating the impact […]

Are you a student in search of compelling research topics in the field of retail marketing? Look no further! We understand the importance of finding a research topic that captivates your interest and contributes significantly to the evolving landscape of retail marketing.

Whether you’re interested in exploring consumer behaviour in retail environments, investigating the impact of digital technologies on retail strategies, or analyzing the evolving trends and challenges in the retail industry, our comprehensive list of topics is here to inspire and guide you on your research journey. So, let’s dive into the exciting world of retail marketing, where you can uncover new insights, propose innovative strategies, and make a meaningful impact in the ever-changing retail landscape.

A List Of Potential Research Topics In Retail Marketing:

Analyzing the effectiveness of virtual shopping assistance in e-commerce retailing.
Personalization strategies in e-commerce retailing: a systematic review of effectiveness and consumer perceptions.
Examining the impact of retail brand extensions on brand equity and consumer perception.
The influence of personalization strategies on consumer engagement in UK retail.
Analyzing the effectiveness of in-store promotional techniques in driving sales.
Investigating the impact of cross-channel consistency on retail customer experience.
Assessing the effectiveness of virtual shopping assistance in e-commerce retailing: a review of studies.
Contactless payment adoption in retail: drivers, challenges, and consumer perceptions.
Omnichannel retailing: a comprehensive review of strategies and customer engagement outcomes.
The rise of subscription-based retail models: consumer adoption and retention.
Analyzing the role of retail apps in enhancing customer engagement and loyalty in the UK.
Examining the influence of online product reviews on consumer purchase decisions in retail.
The role of sustainability practices in enhancing brand image and consumer loyalty in UK retail.
Customer segmentation and targeting in retail: strategies for personalized marketing.
Omnichannel strategies in retail: enhancing integration for seamless customer experiences.
Assessing the use of augmented reality in retail showrooms and visual merchandising.
The effectiveness of retail sales promotions in driving impulse purchases online.
The use of augmented reality and virtual try-on technologies in UK fashion retail.
The effectiveness of gamification techniques in enhancing in-store customer engagement: a comprehensive review.
Personalization and customer engagement strategies in e-commerce retailing.
The role of influencer marketing in the promotion of retail products and brands.
Exploring the role of social media influencers in shaping consumer behaviour in retail.
The resilience of UK retail: strategies for adapting to changing consumer needs and preferences.
Sustainable retail packaging: a review of consumer perceptions and brand image.
The impact of social media marketing on consumer buying behaviour in UK retail.
Assessing the effectiveness of click-and-collect services in UK retail stores.
The impact of social responsibility initiatives on consumer perception of retail brands.
The shift to sustainable retail packaging: consumer perceptions and brand image.
The impact of augmented reality on in-store customer experience in retail: a comprehensive review of studies.
The influence of psychological pricing strategies on consumer decision-making in retail.
The role of artificial intelligence and machine learning in retail personalization.
Exploring consumer adoption of contactless payment methods in retail stores.
The resurgence of local retail in the UK: examining consumer support and marketing adaptations.
The influence of psychological pricing strategies on consumer decision-making in the new normal.
The influence of retail store atmospherics on consumer experience and purchase intentions in the UK.
The role of retail apps in bridging online and in-store shopping experiences post-covid.
The effectiveness of gamification techniques in enhancing in-store customer engagement.
The role of social media advertising in driving online and in-store retail sales.
Analyzing the impact of pop-up stores on brand awareness and consumer loyalty.
The role of mobile applications in enhancing in-store shopping experiences.
Analyzing the impact of Brexit on UK retailers and their marketing strategies.
Investigating the impact of visual merchandising on consumer buying behaviour in retail.
Assessing the effectiveness of virtual try-on technologies in online retailing.
Reshaping retail store layouts and design for post-covid consumer preferences.
The impact of social media marketing during the pandemic: lessons for retailers.
Retail loyalty programs in the new normal: enhancing customer retention and engagement.
Analyzing the impact of pop-up stores on brand awareness and consumer loyalty: a literature review.
The impact of retail store layout and design on customer flow and buying behaviour.
Examining the effects of retail product packaging on consumer perceptions and preferences.
Exploring the role of retailtainment in enhancing customer experiences and brand loyalty .
The role of virtual try-on and augmented reality technologies in enhancing online retail experiences.
Post-pandemic retail promotions: effectiveness and adaptations to consumer needs.
Customer loyalty programs in retail: assessing effectiveness and customer retention.
Sustainable retailing practices: consumer perceptions and market implications.
The evolution of omnichannel retailing: challenges and opportunities for retailers.
The role of influencer marketing in shaping post-pandemic consumer trends.
The impact of COVID-19 on consumer behaviour and its implications for retail marketing strategies.
Analyzing the impact of supply chain disruptions on retail marketing and consumer trust.
Evaluating the effect of safety measures on consumer confidence and in-store shopping behaviour.
Sustainability practices in retail: a review of consumer attitudes and market implications.
Assessing the effectiveness of retailtainment in UK shopping malls.
The influence of store atmospherics on consumer perceptions and purchase intentions.
Sustainability practices in retail: evaluating consumer attitudes and market opportunities post-covid.
Analyzing the effectiveness of chatbots and AI-powered customer support in e-commerce.
The impact of COVID-19 on consumer behaviour and its implications for retail marketing in the UK.
Analyzing the role of customer reviews and ratings in online retail reputation management.
Strategies to optimize the last mile delivery in e-commerce retail.
Exploring the adoption and impact of voice commerce in retail.
Exploring the effect of green marketing strategies on consumer buying intentions in retail.
The influence of virtual try-on technologies on online retail experiences: a systematic review of studies.
Personalization and data privacy concerns in post-covid retail marketing.
The resurgence of local retail: examining consumer support and its marketing implications.
The impact of augmented reality on consumer shopping experiences in retail stores.
The role of e-commerce and online retailing in shaping the UK retail landscape.
The influence of scarcity and urgency techniques on consumer behaviour in retail sales.
E-commerce acceleration and its effects on retail marketing and consumer engagement.
Retailtainment in the post-COVID era: strategies to enhance customer engagement and loyalty.

In conclusion, this comprehensive list of retail marketing research topics offers many opportunities for students pursuing dissertation research at various degree levels. Whether you are an undergraduate, graduate, or doctoral student, these captivating research areas provide a solid foundation to explore the intricacies of consumer behaviour, e-commerce trends, sustainability practices, and the evolving retail landscape. By selecting a research topic aligned with your interests and expertise, you can embark on an exciting journey of discovery, contributing valuable insights to the dynamic field of retail marketing.

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Feeling the dissertation pressure mounting? Don't let writer's block turn your thesis into a 'to-do' list! Here’s a list of 200+ MBA dissertation topics that go beyond the usual suspects. From unique tech trends to the future of sustainability, we've got ideas to start your research passion and impress the professors. So, forget the generic, and let's craft MBA dissertation ideas that make your thesis stand out!

3 Key Considerations when Selecting MBA Dissertation Topics

Picking an MBA dissertation idea isn't everyone's favourite task, but knowing how to select the best MBA research topics is crucial. Three key things to remember when searching for MBA dissertation ideas are:

1. Choosing Unique MBA Dissertation Topics

Selecting MBA dissertation ideas may seem daunting, but don't fret if they've been explored before. The key lies in infusing your unique perspective into existing topics. Be innovative in your research approach to stand out.

2. Ensuring Availability of Secondary Data

Avoid last-minute topic changes by ensuring ample secondary data for your chosen MBA thesis topics. Don't delay the search for secondary data; confirm its availability during topic selection to streamline your research process.

3. Inculcating Quantitative Study

While textual analysis is appealing, integrating quantitative study enhances the depth of your MBA thesis topics. Numbers provide credibility and engage readers effectively. Strike a balance between theory and numerical analysis for impactful research.

Pursuing an MBA will help you advance your career in the business world. Many of the top universities and colleges in the world offer MBA programs in various fields.

Subject-Wise Best Research Topics for MBA Students

The possibilities for MBA thesis topics are vast, covering all facets of business administration. To narrow down options, consider various subjects. Despite constraints, here's a list of excellent research topics for MBA students for your research and exploration.

Accounting

1. Investigating the influence of industry and public knowledge on market share index fluctuations

2. Assessing the significance of auditing for large corporations

3. Analysing the country’s tax scheme

4. Factors to consider when investing in financial markets

5. Evaluating risk-taking in companies from an accounting perspective

6. Providing recommendations for circular debt management in business firms

7. Exploring the differences and similarities between external and internal auditors

8. Examining the challenges faced by external audits due to equal value calculations

9. Analysing taxation as a human rights policy and supporting it with evidence

10. Understanding the impact of the current tax structure on lower-income individuals

Operations Management Dissertation Topics

1. Defining the concept of ‘Legality’ in supply chain design

2. Exploring the role of virtual supply chains in facilitating short-term business collaborations

3. Assessing the feasibility and effectiveness of self-driving cars in supply chain management

4. Impact of big data analytics on efficient inventory management

5. Significance of RFID in Toyota's inventory management

6. E-commerce inventory management strategies

7. Production scheduling strategies in manufacturing environments

8. Production scheduling strategies in the automobile industry

9. Case study: Toyota's production scheduling strategies in the UK

10. Utilising AI for quality control: A case study of Amazon.com

Business Management Dissertation Topics

1. Strategies for supporting gender equity in traditionally male-dominated industries

2. Impact of management's socio-cultural background on leadership relationships

3. The effect of employment benefits on employee and company productivity

4. Adaptation of small business strategies to globalisation

5. Role of feedback in cultural shifts within multinational corporations

6. Assessing team performance in multinational corporations

7. Examining small business strategies in the context of globalisation

8. Analysing team performance in multinational corporations

9. Human resource management and policies in non-profit organisations

10. Role of foreign direct investment in the economy of developing countries

Finance Dissertation Topics

1. Exploring the swift expansion of international microfinance

2. Investigating the growth of microfinance within the UK banking sector

3. Analysing the impact of microfinance on emerging economies

4. Assessing the role of credit and financial services in investment

5. Examining microfinance's contribution to poverty alleviation and economic growth

6. Contrasting FDI strategies between Europe and Asia

7. Studying emerging market stock synchronicity and analyst coverage

8. Evaluating the influence of foreign direct investment on developing nations

9. Assessing the effects of European financial regulations on cross-border investments

10. Scrutinising ongoing banking sector reforms in emerging economies: the Brazilian case

We also have a list of different finance dissertation topics in brief. You can also check out these topics for more information.

Marketing Dissertation Topics

1. Evaluating the significance of personalization in digital relationship marketing during the COVID-19 era

2. A case study on UK fitness brands building customer loyalty through high-value content

3. Analysing obstacles facing Tesco’s loyalty card scheme in today's market dynamics

4. Leveraging social media for customer acquisition through relationship marketing

5. Investigating the impact of product quality on consumer satisfaction

6. Assessing consumer understanding of brand values through a Starbucks vs. McDonald’s case study

7. Using digital methods to enhance brand salience: a case study approach

8. Exploring the impact of product availability on SME brand image

9. Transitioning a brand's reputation across industries: lessons from Virgin Cola

10. Assessing beauty brands' direct marketing efficacy using YouTube

Information Technology Management Dissertation Topics

1. Predicting the future impact of information technology on global business

2. Assessing the pace of technological advancement in meeting global financial system demands

3. Analysing the impact of the Sony hack on international market transactions

4. Exploring how technological advancements enhance global trade

5. Investigating the influence of religion on IT adoption in Yemeni universities

6. Assessing the impact of mobile technology on international students in British universities

7. Examining online discussions' role in promoting interaction and collaboration in blended learning environments

8. Applying instructional techniques to improve problem-solving abilities

9. Evaluating the effectiveness of automated tools in literature reviews for students

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Strategic risk management dissertation topics.

1. Exploring the Influence of Current Global Supply Chain Trends on Risk Management Strategies

2. Investigating Social Risks' Impact on Multinational Corporations and Shareholder Value

3. Assessing Liquidity and Credit Risk Management in Financial Markets

4. Best Practices in Operational Risk Management for Warehousing

5. Comparative Analysis of Risk Management in Financial Sectors

7. Critical Factors for Operational Management Success in Financial Services

8. Analysis and Mitigation of Social Risks

9. Overcoming Obstacles in Operational Risk Management

10. Utilising Risk Assessment to Manage Medical Errors

11. Long-term Risk Management in the Banking Sector

Entrepreneurship Dissertation Topics

1. Consequences of Chronic Unemployment in Major Economies

2. Government Bailouts vs. Corporate Responsibility

3. Profit Dynamics of Insurance Firms

4. Subsidised Loans and Business Practice Ethics

5. Risk and Reward in High-Risk Investments

6. Tactics for Long-term Financial Security in Small Companies

7. Real Estate Investment Risks and Myths

8. Investment Opportunities During Economic Downturns

9. Strategies for Risk-free Profits in the Stock Market

10. Factors Influencing Business Bankruptcy Probability

11. Human Resource Management Dissertation Topics

Implementing HR Philosophies in the Workplace

1. Collaboration Between Corporate Management and HR

2. Choosing Interpersonal Skills: Soft vs. Hard

3. Objectivity vs. Subjectivity in Employee Appraisal

4. Employee Engagement and Incentive Impact

5. HR Departments' Role in Organisational Change

6. Performance Improvement Strategies for Employee Evaluation

7. Employee Perspectives on Performance Reviews

8. Impact of Motivation Programs on Productivity

9. Enhancing the Employee Selection Process

E-Commerce Dissertation Topics

1. Investigating New Businesses' E-Commerce Strategies

2. Analysing Traditional Businesses' E-Commerce Migration

3. E-Commerce Strategies: Serendipity or Strategy?

4. Components of a Successful E-Commerce Strategy

5. Examining Payment Processing Models

6. Evaluating Social Media's Role in E-Commerce

7. Strengthening Customer Relationships through E-Commerce Tactics

8. The Significance of Unique Selling Points in E-Commerce Growth

9. E-Commerce Marketing Mix: Online vs. Hybrid Presence

10. Comparing Pay-Per-Click and Pay-Per-Click Advertising

Economics Dissertation Topics

1. Impact of Market Competition on Corporate Growth Strategies

2. COVID-19's Influence on Corporate Market Entry

3. Non-Profit Financing Models and Long-Term Viability

4. Privatisation's Economic Policy Ramifications

5. Challenges Posed by Digitalization in Industries

6. Brexit's Effects on UK Industrial Policies

7. COVID-19's Impact on the Entertainment Industry

8. Global Perspectives on Alternative Energy Markets

9. Shifting Consumer Preferences Over Two Decades

10. Cultural Influence on Entrepreneurial Behavior and Business Initiatives

Health Care Management Dissertation Topics

1. Examining Mid-Level Providers' Role in Healthcare

2. Telemedicine's Impact on Healthcare Administration

3. Addressing the Opioid Crisis in Healthcare

4. Growth and Consequences of Urgent Care Clinics

5. Supporting Families Caring for Dementia Patients

6. Health Literacy's Influence on Prostate Cancer Outcomes

7. Governance and Ethics in Patient Portal Use by Guardians

8. Employee Turnover Due to Tuition Reimbursement Programs

9. Follow-Up Procedures After Medical Errors

10. State Legislation's Effects on Medical Malpractice Insurance

International Business Dissertation Topics

1. Investigating the Success of Global Business Teams in Multinational Companies: Testing an Interfering Process Model.

2. Exploring Corporate Governance's Role in Globalization and Firm Performance.

3. Assessing Brexit's Impact on British SMEs: An Examination of Likely Effects.

4. Analysing Business-Government Relations: Contingency Theory Perspective.

5. Understanding Globalization's Method and Impact on Business Collaboration.

6. Retail Management Dissertation Topics

7. The Contribution of Visual Merchandising to Clothing Brand Income in UK Malls.

8. Management's Role in Revenue Generation in Automotive Retail.

9. Evaluating Store Location Effects on Apparel Brand Sales in UK Malls.

10. Assessing the Impact of Retail Promotions on Inventory Turnover.

11. Applied Retail Analysis in B2B Industries: Optimal Store Placement.

Rural Management Dissertation Topics

1. Examining Media Influence on Rural Development.

2. Rural Development and Community Health Administration: Exploring Roles.

3. Cooperative Societies' Impact on Rural Development.

4. Community Banks' Contribution to Rural Development.

5. Identifying Socioeconomic Barriers to Rural Growth.

Change Management on Dissertation Topics

1. Dissertation Topics on Managing Change

2. Incorporating Change Management Education in Universities

3. Identification of Tools and Techniques for Change Management in Construction Projects

4. Critical Analysis of Organisational Change Management in UK-based Companies

5. Impact of Change Management Processes on Performance in Mega Programme Projects

6. Change Management Perspectives among Veterinary Nurses

7. Inter-organisational System Performance and Change Management

8. Examining Africa's Change Management Approaches: The Ubuntu Values

9. The Influence of Business and IT Functions on Organisational Change Management

10. Evolution of Change Management Perspectives over Time

11. Change Management and Cultural Revitalisation Movements in Organisations

12. Change Management in Healthcare Nursing: A Comprehensive Review

13. Hexagonal vs. Pentagonal Models in Change Management

14. Significance of Grounded Theory Approach in Change Management

15. Ethics, Values, and Leadership in Change Management

1. Entrepreneurship Trends: A Recent Boom

2. Impact of Increasing Entrepreneurs on the UK Economy

3. Entrepreneurial Adoption of Cloud Technology for Quality Control and Cost Savings

4. Scope of Entrepreneurship in the UK: Implications for Competition and Productivity

5. Technological Developments and Entrepreneurship Effects

6. Gender Dynamics in Developing Entrepreneurial Skills

7. Government Policy Influence on Entrepreneurship

8. Entrepreneurial Role in Economic Development

9. Factors Influencing Entrepreneurial Creativity

10. Entrepreneurship Education's Impact on Skill Development

11. Public Support for Technology-based Ventures

12. Factors Affecting New Ventures' Growth

13. Legislative and Fiscal Policies Encouraging Entrepreneurship

14. Alternative Marketing Tactics for Small-scale Food Entrepreneurs

15. Crowdsourcing: Definition and Functionality

Logistics and Supply Chain Management Dissertation Topics

1. Investigating the Importance of Supply Chain Management in Company Outsourcing

2. Assessing Risks within a Supply Chain

3. Analysis of Technology's Role in Present Supply Chain Structures

4. Examining the Connections Between Supply Chain and Company Logistics

5. Investigating Tax Evasion in Car Supply Chains and Its Impact on Procurement Costs

6. Challenges to Implementing an Effective Supply Management System

7. Evaluation of Information Dissemination and Sharing Among Supply Chain Intermediaries

8. Evaluating Cost Reduction Measures in China's Car Exports and Imports

9. Importance of Logistics Management in UK Clothing Reorders

10. Coping with Supply Chain and Logistics Changes: A Study on UK Businesses

So, there you have it! A diverse buffet of MBA dissertation topics to tantalise your intellectual taste buds. Remember, choosing the right one is key. Don't be afraid to get creative and explore uncharted territory. After all, your dissertation is your chance to shine, showcase your expertise, and leave a lasting mark on the business world. Dive in, research, analyse, and remember, the perfect MBA dissertation idea awaits!

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Explore Retail Dissertation Topics and Ideas, including the impact on marketing strategies. Get academic success with our Ph.D.-qualified writers!

Retail Dissertation Topics Sales Dissertation Topics and Ideas

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Engaging Retail Dissertation Topics

The four pillars of marketing is basically what retail marketers’ rely on in their attempts to woo consumers. Explore these areas with Retail Dissertation topics that will hook you. Find out what goes on between FMCG companies and retailers then dig out some retailer’s perspective.

+ Current Retail Dissertation Idea Amid COVID-19

Dissertation refers to an issue that has persisted in a particular research area. The current greatest challenge facing a Retail Dissertation is Covid-19. Here's an example research idea:

Assessing the Impact of COVID-19 on Marketing Strategies of Retail Businesses The role of COVID-19 in retail marketing. Nine-month closure of physical stores for FMCG companies has been tough over there. They develop the everyday-use products. COVID-19 shut down retail stores, thereby disrupting the sales funnel for FMCG firms.
Scope of the Study Definition of the scope of this study is to put figures on the business losses caused by this Pandemic. Secondly, it looks into negative impacts associated with retails marketing in wake of Covid-19 and offers revival strategies for retail shops.

+ 2023-2024 Retail Dissertation Topics Simplified

Kindly browse our Retail Dissertation Topics, which are intended to relieve you of some work pressure. These subjects have been prepared by our excellent writers for your perusal.

Tailored Retail Dissertation Ideas for a Unique Approach

We have very many customers who come looking for our retail Dissertations. As the matter of fact, Dissertation Writing Help has become a reliable source for many of the meticulously prepared topic proposals we have made so far which immediately found acceptance with the student’s community. We have an experienced group of Ph.D-holding writers, who can tackle all the aspects. For us, more than 1500 students from different areas of the world. Don’t hesitate to call on us for help to achieve academic excellence.

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Frequently Asked Questions about Retail Dissertation Topics

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Absolutely! Our highly qualified dissertation specialists are well-equipped to handle your entire dissertation. With Ph.D. and double doctorate qualified writers on our team, no subject is too challenging for us.

Opting for a retail dissertation topic can open doors to employment opportunities in top FMCG (Fast Moving Consumer Goods) companies in the UK, such as Unilever and P&G. These organizations indirectly collaborate with retailers to enhance their business, making a retail dissertation invaluable for understanding the market dynamics.

Retail marketing involves strategies employed by retail stores to attract new customers, relying on concepts like the 4 P's and conventional marketing techniques to drive sales. Crafting a retail dissertation topic necessitates profound subject knowledge. We begin by reviewing your requirements and then infuse our industry expertise into your dissertation for a comprehensive and insightful result.

Disclaimer: Please be aware that the work we offer is not the final version; rather, it serves as research-based material that you will need to incorporate and edit in accordance with your university's specific requirements.

Retail Dissertation Topics

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tabel of content, table of content, what are retail dissertation topics.

The retail dissertation topics are the titles you will conduct your research on. You can check the list mentioned in this post for more details.

Furthermore, you can always consider our top-notch professional assistance to find more interesting dissertation topics or get an expert to customise a project for you.

What are the perks of choosing a retail dissertation topic?

The perks of choosing a compelling retail dissertation topic are it can provide an opportunity to conduct wide research and gain knowledge. You can find a lot of material on a focused topic. And can discuss different aspects of the subject.

Moreover, it is crucial to pick a relevant topic as it will help you make a meaningful contribution to your field of study.

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At British Dissertation Home, we hire the best UK writers to work on your dissertation topic. These professionals are specialists in every subject area and can help you with any dissertation. Our experts have a strong understanding of what makes an excellent topic. Contact us today through our website to get leading writing services.

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Business Dissertation Topics

Published by Owen Ingram at January 5th, 2023 , Revised On April 16, 2024

Introduction

As a business student, you will study various aspects of conducting business. From handling human resources to managing the marketing and finances, you will study them all. However, what is essential is to understand how you will put your learning into practice.

That is when the real challenge starts. You might have aced your quizzes and assignments and stood out in your class, but if you cannot implement your learning in your practical life, your academic success means nothing.

Thus, to help you understand the real-life scenario, the dissertation can be a great starting point. Dissertations help you understand the concepts, frameworks, and models of business in great depth.

Choose a topic for your dissertation that will interest you and help you in your professional life. Thus, to help you fulfil your academic condition and choose an appropriate dissertation topic, here is a list of topics that are recent and relevant.

To help you get started with brainstorming for business topic ideas, we have developed a list of the latest topics that can be used for writing your business dissertation.

These topics have been developed by PhD qualified writers of our team , so you can trust to use these topics for drafting your dissertation.

You can also start your dissertation by requesting a brief research proposal from our writers on any of these topics, which includes an introduction to the problem, research question , aim and objectives, literature review , along the proposed methodology of research to be conducted. Let us know if you need any help in getting started.

Check our example dissertation to get an idea of how to structure your dissertation .

You can review step by step guide on how to write your dissertation here.

So, without further ado, here’s a list of business dissertation topics that will help you stand out in your class.

International Development Dissertation Topics
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Business Information Technology Dissertation Topics
International Business Dissertation Topics
Business Management Dissertation Topics
Business Psychology Dissertation Topics
Business Law Dissertation Topics
Project Management Dissertation Topics
HRM Dissertation Topics
Management Dissertation Topics
Operations Management Dissertation Topics

2024 Business Dissertation Topics

Topic 1: an evaluation of the impact of business ethics on the moral obligations associated with business deals of corporations.

Research Aim: The research aims to conduct an evaluation of the impact of business ethics on the moral obligations associated with business deals of corporations

Objectives:

To analyse the importance of ethics for the shareholders of a business.
To evaluate the link between business ethics and successful business deals.
To investigate the impact of business ethics on the moral obligations of corporations while executing business deals

Topic 2: The impact of AI-based tools on business decision making and overall organisational profitability.

Research Aim: The research aims to analyse the impact of AI-based tools on business decision making and overall organisational profitability.

To analyse the impact of AI tools on the strategic management of the business.
To evaluate the factors impacting business decision making and profitability.
To investigate the impact of AI tools on business decision making and overall organisational profitability.

Topic 3: How does the HRM function impact the business health of organisations?

Research Aim: The research aims to understand how the HRM function impacts the business health of organisations.

To analyse the role of the HRL function of organisations.
To analyse the concept of business health and how it is measured.
To examine the impact of HRM on the business health and wellbeing of the organisations.

Topic 4: The impact of corporate governance on firm performance and internationalisation.

Research Aim: The research aims to examine the impact of corporate governance on firm performance and internationalisation.

To critically analyse the impact of corporate governance on brand image and equity.
To investigate the impact of firm performance on the decisions to internationalise.
To investigate how corporate governance impacts firm performance and internationalisation.

Topic 5: An assessment of the impact of materials management on production efficiency and cost optimisation of business

Research Aim: The research aims to examine the impact of materials management on production efficiency and cost optimisation of business

To investigate the impact of materials management in the production business
To analyse the factors impacting production efficiency and cost minimisation of business.
To evaluate how materials management impacts production efficiency and cost optimisation of business

Business Dissertation Topics for 2023

Topic 1: impact of digital business on the economic growth of the country: a case study of xyz country.

Research Aim: This research will focus on the significance of digital business during the pandemic and its impacts, not the country’s economic growth. It is a detailed view of the future that need to be digitalised.

Topic 2: Brand Marketing through social media

Research Aim: This research aims to focus on the importance of Brand Marketing through social media by addressing various current strategies used in brand marketing.

Topic 3: Impacts of social media on customer behaviour

Research Aim: This research aims to measure social media’s impacts on customer behaviour and address various strategies that are effective to attract customers through social media.

Topic 4: What factors influence the consumer's buying decisions?

Research Aim: This research aims to identify factors that influence the consumer’s buying decisions

Topic 5: Black Friday sale strategy to drive sales

Research Aim: This research aims to identify how the Black Friday sale strategy effectively drives sales. How can huge discounts benefit sellers?

Topic 6: The role of Influencer Marketing in increasing sale

Research Aim: Influencer Marketers impact the customer’s perception. This research aims to the role of influencer marketing in increasing sales.

Topic 7: Impact of E-marketing on consumer purchase decision: the case of the luxury industry in the UK

Research Aim: This research aims to measure E-marketing’s impact on consumer purchase decisions in the U.K luxury industry.

Topic 8: Analysis of the customer-centric marketing strategies in attaining competitive advantage for the firm and sustaining business success

Research Aim: This research focuses on attaining customer-centric marketing strategies in a competitive advantage for the firm and sustaining business success.

Topic 9: Traditional vs. digital marketing: a comparative study of the last ten years

Research Aim: This research aims to conduct a comparative study of traditional vs. digital marketing in the last ten years.

Topic 10: The impact of relationship marketing on customer loyalty: an analysis of the Honda motor

Research Aim: This research aims to assess the impact of relationship marketing on customer loyalty. An analysis of the Honda motor will be conducted as the base of the research.

Topic 11: The importance of search Engines in e-commerce

Research Aim: This research aims to identify the importance of search engines in e-commerce.

Topic 12: E-Commerce company's advertising strategy-critical analysis

Research Aim: This research aims to identify the importance of an E-Commerce company’s advertising strategy.

Topic 13: Importance of customer retention in E-commerce

Research Aim: This research aims to measure the importance of customer retention in E-commerce.

Topic 14: Importance of brand loyalty in internet marketing

Research Aim: This research aims to identify the importance of brand loyalty in internet marketing.

Business Dissertation Topics for 2022

Topic 1: assessing how the regional differences between countries influence the business strategies of multinational companies.

Research Aim: There regional differences and conflicts between countries have directly affected the trade activities. Therefore, this research will identify a highly sensitive issue by analysing how regional differences between countries impact the overall business strategies of multinational companies.

Topic 2: How corporate social responsibility (CSR) affects customer loyalty: A case study of the UK petroleum industry

Research Aim: Corporate social responsibility has become an important phenomenon as it directly impacts the brand image of the company. Therefore, the main purpose of the research is to analyse how CSR activities influence customer perception, which in return impacts customer loyalty. The focus of the research will be the UK petroleum industry.

Topic 3: Assessing the leadership styles of a non-profit organisation and how it impacts the overall business operations

Research Aim: Leadership has always been a significant aspect of any organisation as it has a drastic impact on the overall business processes. Many researchers have focused on identifying the best leadership style for MNC’s and SME’s; however, few have focused on non-profit organisations. Therefore, the main purpose of the research is to assess the most effective leadership styles that should be practised by non-profit organisations and how it affects the overall operations.

Topic 4: Examining the impact of global business negotiations on cross border mergers and acquisitions

Research Aim: The main aim of the research is to analyse the effect of international business negotiations on cross border mergers. Due to intense competition, many companies are going for mergers and acquisitions to enhance their market share. Therefore, this research will explore the aspect of global business negotiations in mergers and acquisitions between two different companies of two different countries.

Topic 5: Analysing the impact of forwarding and backward integration on business performance and sustainability

Research Aim: To gain a competitive advantage, firms have devised various supply chain strategies that help them improve their business performance. One such strategy is forward and backward integration. Therefore this research will be focusing on analysing the impact of both forward and backward integration on business performance and sustainability.

Topic C1: The economic suffering due to the plague of COVID-19

Research Aim: The research must assess the disruption that has been created by the spread of COVID-19 in the world. This must include the global lockdown of the countries and the shutting of industries, resulting in soaring unemployment rates and a dramatic decline in economic statistics. The research aims to look at the economic consequences generated by the outbreak of COVID-19 in general.

Topic C2: The major sufferings in the economy as a result of the Coronavirus outbreak

Research Aim: The research must assess the reasons behind the rising suffering in the specific business sectors and industries, for instance, the supply chain is suffering because China has become the manufacturing hub, which has brought disruption in the supply chain of the whole industry due to complete lockdown in the country. The research aims to study majorly affected regions such as the entertainment sector, tourism industry, restaurant sector etc.

Topic C3: Expecting changes in the economic statistics by the outbreak of COVID-19

Research Aim: The recent expected changes by the professionals about the impact of COVID-19 on the global economic statistics must be discussed in the research, such as the estimated growth rates of the world and China were predicted to be 0% and 1.6%, respectively, for the year 2020 by the Ethan Harris, head of global economic research in the Bank of America according to his recent interview. Similarly, articles from other professionals must be included in the research to focus on the effects of an outbreak on the economy.

Topic C4: The major regions and business industries affected by the spread of COVID-19

Research Aim: The research would assess the regions (cities and countries) which are being affected by the spread of coronavirus COVID-19 and the major impacted business industries such as the food industries like the restaurants are completely locked down after the outbreak of the virus and the people that were engaged in those industries are unemployed now. The research aims to focus on such industries and the impact of their lowered productivity on the economy.

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Business Strategy and Globalisation Dissertation Topics

Globalisation can be defined as the process that assists organisations and businesses in spreading their operations and influence on an international scale to increase their profit levels.

According to Financial Times Lexicon, it is “a process by which national and regional economies, societies, and cultures have become integrated through the global network of trade, communication, immigration and transportation.”

It will not be wrong to say that globalisation is the integration of policymaking, cultures, markets, industries, and economics around the globe.

In recent times, the concept of globalization has been expanded to include a broader range of activities and areas such as biological, political, social, cultural, technological, climate and media factors, even though initially it primarily focused on the economies, capital flows, foreign direct investment, and trade.

Some recent topics with respect to globalisation and business strategy are listed below:

Topic 6: Why organisations and businesses must change their business strategies in the era of globalisation

Research Aim: Any and every company that does strategies based on globalisation will lose out on huge business opportunities. Thus, this research will focus on reasons as to why companies should plan for globalisation related strategies.

Topic 7: Business management framework and globalisation – An empirical study

Research Aim: This research will talk about a successful business management framework for companies operating in the era of globalisation.

Topic 8: Global business strategy for MNCs and the role of corporate vision, conflicts, and empowerment

Research Aim: This research will talk about the various business strategies available for MNCs and the role their vision, conflict management, and empowerment play in building these strategies.

Topic 9: Exploring the drivers of Chinese business expansion strategy into Africa and other developing countries

Research Aim: This research will explore the various factors that drive Chinese business expansion into Africa and other developing countries.

Topic 10: An investigation into the process of offshore outsourcing of customer services to determine causes of poor customer satisfaction

Research Aim: This research will assess customer services’ offshoring process, which in turn impacts customer satisfaction.

Topic 11: Cross border management strategy – A research study focusing on foreign business organisations in Malaysia

Research Aim: This research will talk about cross border management strategies and specifically about foreign businesses operating in Malaysia.

Topic 12: An investigation into the impact of globalisation on UK businesses' operation on both a national and international scale.

Research Aim: This research will study the impact of globalisation on UK businesses. The impact on both national and international scales will be assessed.

Topic 13: How banks can implement business strategies in light of globalisation to improve connectivity with clients – A case of Barclays Plc

Research Aim: This research will focus on the globalisation of banks. Barclays PLC will be used as a case study for this research.

Topic 14: A study to examine the factors affecting the MNC’s choice of alliances and entry modes – The case of Sri Lanka

Research Aim: This study will discuss the various factors that impact the MNC’s choice of alliances and entry modes. Sri Lanka will be used as a case study for this research.

Topic 15: Performance, e-business strategies, and globalisation – Examining the factors affecting social media strategy of business organisations in the UK

Research Aim: This research will discuss the factors that impact the performance, e-business strategies, and globalisation of UK based businesses. The study will also focus on factors impacting the social media strategy of these organisations.

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Strategic Change Management Dissertation Topics

Change management can be defined as the management of “change and development” within a business organisation. Dealing with the impact of change is of critical importance. Strategic change management helps managers deal with change from the perspective of the individual and an organisation.

An important aspect of this concept is the organisational tools that can help achieve successful transitions to adopt change. Furthermore, business organisations can effectively and quickly implement change to meet changing market requirements as part of the strategic change management process.

Topic 16: An investigation into the implementation of strategic change management in the UK retail sector

Research Aim: This research will analyse and investigate how the UK retail sector changes its business processes to stay relevant in the market.

Topic 17: Examining the factors affecting organisational changes from the perspective of employees – The case of HSBC

Research Aim: This research will focus on organisational changes from the perspective of employees. HSBC will be studied as a case in this research.

Topic 18: Use of a proprietary change management system with respect to transformational change and stakeholder communication

Research Aim: This research will discuss a proprietary change management system that helps with transformational change and stakeholder communication.

Topic 19: The role of feedback in organisational culture change: A case study of any multinational company

Research Aim: This research will talk assess the role of feedback, be it from employees or customers, in bringing and managing organisational cultural change. This study will be based on a company of your choosing.

Topic 20: Strategic management of change in Asian countries – The case of Singapore

Research Aim: This study will talk about strategic change management in Asian countries. Singapore will be the chosen country for the purpose of this study.

Topic 21: To establish the importance of measuring stress levels of employees to successfully implement change

Research Aim: This research will talk about the importance of employee stress measurement in order to implement change successfully.

Topic 22: The role of senior management of business organisations in developing a framework that connects unexpected results and strategic plans

Research Aim: This study will talk about the role of senior management of businesses in developing a framework that will help the company bring together strategic plans and unexpected positive results.

Topic 23: Differences in working styles of Saudi project managers and foreign project managers

Research Aim: This research will help understand the different working styles of Saudi project managers and foreign project managers.

Topic 24: Intervention, project management, and change management – The banking sector in the UK

Research Aim: This research will talk about the change management and implementation barriers that companies are unable to implement change effectively.

International Human Resource Management Dissertation Topics

International Human Resource Management is a system that is designed to improve employee performance at national and international levels. The IHRM function primarily focuses on the policies developed to ensure efficient personnel management within organisations at an international level.

Various activities such as training and development, skills enhancement, employee recruitment, motivational programmes, bonuses and rewards systems, and performance appraisal are implemented to help businesses increase their work output.

Topic 25: Managing employees’ performance in non-profit organisations – A case study of any non-profit organisation

Research Aim: This research will help non-profit organisations understand how they can manage and monitor employee performance even when operating at an international level.

Topic 26: Developing an effective human resource management system in large multinational companies – The recommended practices and strategies

Research Aim: This research will help multinational companies develop an effective human resource management system.

Topic 27: Examining the impact of human resource professionals and human resource management in the new global economy

Research Aim: This study will help in understanding the impact of human resource professionals and will also shed light on human resource management in the new globalized economy.

Topic 28: Can human resource development and training help to remedy poor selection processes

Research Aim: This research will aim to understand whether resource development and training will lead to better selection processes or not.

Topic 29: The causes and forms of deviance in business and non-profit organisations

Research Aim: This research will help understand the causes and forms of deviance in business and non-profit organisations.

Topic 30: Investigating the effects of organisational transition on employees’ performance in large diversified companies.

Research Aim: This research will investigate the impact of organisational transition on the performance of employees in multinationals.

Topic 31: Configuration of human resource management system in multinational companies

Research Aim: This research will help understand how the human resource management system in multinationals is configured.

Topic 32: Learning from small businesses in the UK – How firm performance is associated with strategic human resource management.

Research Aim: This research will understand how firm performance in small businesses is linked with strategic human resource management and its benefits and limitations.

Topic 33: Human resource challenges for UK construction industry – Knowledge transfer and retention

Research Aim: This research will help understand human resource challenges for the UK construction industry, particularly knowledge transfer and employee retention.

Topic 34: The role of strategic human resource management in the public sector – The recommended practices and policies

Research Aim: This research will help understand the role of strategic human resource management in the public sector.

Information Technology Management Dissertation Topics

The process of managing all information technology resources of a business organisation is known as “information technology management”. It should be noted that the information technology resources of an organisation are usually managed in accordance with the priorities, policies, and requirements as set out by the business.

Physical investments, including the staff, data centre facilities, networks, data storage databases, software, and computer hardware, are examples of information technology resources required to be managed within a company.

This is done using simple management skills such as organizing and controlling, change management, and budgeting.

Topic 35: Developing a framework for the strategic management of information technology

Research Aim: This research will help companies build a sustainable framework for the strategic management of the information technology sector.

Topic 36: Role of information technology management in large diversified business organisations.

Research Aim: This research will help in understanding the role of information technology management in large businesses.

Topic 37: Analysing the issues associated with the implementation of Information technology in new technology-based firms.

Research Aim: This study will help in assessing issues associated with the implementation of information technology in technology firms.

Topic 38: Recommended practices to introduce and implement information systems in business organisations.

Research Aim: This study will help companies introduce and implement information systems in organisations.

Topic 39: How business organisations can gain a competitive advantage through social media branding in a fast-paced electronics industry?

Research Aim: This study is extremely relevant for this day and age as it focuses on gaining a competitive advantage through social media for the electronics industry.

Topic 40: The role of strategic alliances, acquisitions and mergers in building eCommerce business giants – A case study of any large scale and established virtual company.

Research Aim: This research will focus on understanding the role of strategic alliances, acquisitions, and mergers for e-commerce business giants. You can choose a large scale company of your choice for this study.

Topic 41: How e-HR system can help UK energy companies to improve their efficiency?

Research Aim: Electronic-human resource management systems are a thing of today. This research will focus on implementing e-HR in UK based energy companies.

Topic 42: Identifying the most influential factors affecting information technology management in the UK construction industry.

Research Aim: This research will identify factors that influence information technology management in the UK construction industry.

Topic 43: Investigating the Benefits and Limitations of Implementing Information Technology in the UK Fashion Industry.

Research Aim: This research will help explore the benefits and limitations of implementing information technology in the UK fashion sector.

Topic 44: To investigate the important elements of information technology management.

Research Aim: This research will focus on the essential factors of information technology management.

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Organisational Leadership Dissertation Topics

Business leaders are the management staff that provides operational oversights, inspiration and other administrative services. It is the duty of business leaders to help prioritise organisational objectives and corporate vision for other team members. Here are some interesting topics related to organizational leadership.

Topic 45: Examining the effects of leadership and clarity of vision on business organisations.

Research Aim: This research will understand the impact of leadership on businesses and how having a clear business vision helps organisations.

Topic 46: The impact of organisational culture and leadership behaviours on practices of knowledge management in small and medium-sized enterprises.

Research Aim: This research will examine the impact of organisational culture and leadership behaviours on knowledge management in SMEs.

Topic 47: Examining the impact of leadership on organisational performance of small enterprises in Saudi Arabia.

Research Aim: This research will study the impact of business leadership on the organisational performance of small businesses in Saudi Arabia.

Topic 48: Evaluating the impact of leadership on organisational performance – A case study of any large and diversified firm.

Research Aim: This research will help evaluate the impact of leadership on organisational performance. You can choose a company of your choice for this research.

Topic 49: Role of organisational leadership in developing countries – A case study of any home-grown company.

Research Aim: This study will evaluate the role of organisational leadership in developing countries.

Topic 50: Traits of prevention-oriented and charismatic leader for the successful operation of medium-sized enterprises.

Research Aim: This research will examine the various traits of leadership that are required for successful business operations.

Topic 51: Organisational leadership in multicultural environment of Saudi Arabia.

Research Aim: This research will focus on organisational leadership in a multicultural environment in Saudi Arabia.

Topic 52: Distinguishing leadership from management to achieve corporate strategies.

Research Aim: This research will analyse and compare leadership and management that companies achieve corporate strategies.

Topic 53: Investigating the differences between individual charismatic leadership and traditional organisational leadership.

Research Aim: This research will help to investigate the differences between charismatic leadership and traditional leadership.

Topic 54: How leadership decisions to implement new business strategies can be influenced by organisational culture – A case study of Nokia.

Research Aim: This research will assess how leadership decisions help in implementing new business strategies and how they are influenced by organisational culture. This study will be based on Nokia.

International Business Strategy Dissertation Topics

International business can be defined as the transactions that occur across country borders as a result of trade. For example, a UK based company selling its products in another country is involved in international business.

Another definition of international business is the exchange/trade of goods or products among businesses and individuals in multiple countries.

However, it is worth noting that all commercial transactions, including transportations, logistics, investments, sales, governmental and private that occur as a result of trade between two different regions are the elements of International Business.

Here are some interesting topics based on international business strategy:

Topic 55: Investigating the patterns of foreign direct investment in new global economies

Research Aim: This research will help outline foreign direct investment patterns in new global economies.

Topic 56: The future of the bamboo industry in Europe – Opportunities and challenges

Research Aim: This research will understand the bamboo industry in Europe, its opportunities, and the challenges the industry has to face.

Topic 57: How Telenor internationalised in Asia – The case of Pakistan

Research Aim: This research will focus on Telenor expanding its operations in Asia. International business strategies undertaken by the company will be discussed.

Topic 58: Internationalisation opportunities for Chinese multinational companies – The link between international business development and “knowledge and learning”

Research Aim: This research will explore the internationalisation opportunities for Chinese multinational companies, i.e. the link between international business development and knowledge will be studied.

Topic 59: Exploring strategic alternatives in Research & Development through the exploitation of opportunities and capabilities

Research Aim: This research will talk about the various strategic alternatives in research and development by exploring various opportunities and capabilities.

Topic 60: The role of new theoretical models with respect to global politics and business

Research Aim: This research will understand the role of new theoretical models by considering global politics and businesses.

Topic 61: The impact of corporate governance on performance and internationalisation of business organisation

Research Aim: This research will focus on the impact of corporate governance on the performance and internationalisation of business organisations.

Topic 62: Examining the factors that could motivate large multinational corporations to adapt internationalisation strategy

Research Aim: This research will analyse the factors that motivate multinationals to adapt to internationalization strategies.

Topic 63: The growing importance of social media strategies in the global business environment – Internationalisation, e-business plans and performance of firms

Research Aim: This research will understand the importance of social media strategy in the global business environment, i.e. firm performance, e-business plans, etc.

Topic 64: Investigating “foreign direct investment” strategies of large and diversified companies in developing economies – The case of India

Research Aim: This research will examine foreign direct investment strategies of huge diversified businesses based in India.

Corporate Social Responsibility Dissertation Topics

The concept of corporate social responsibility has gained tremendous importance, thanks to growing social and environmental concerns that need to be integrated into business operations.

CSR allows business organisations to achieve a balance of social, environmental, and economic obligations and addresses stakeholders and shareholders’ needs.

Implementing CSR amongst small and medium-sized enterprises can prove to be an extremely daunting task primarily because it requires strategies to be designed in a manner where the respective capabilities and needs of these businesses are considered, but the profitability of the company is not adversely impacted.

Here are some relevant CSR dissertation topics for you to choose from:

Topic 65: Investigating the role of corporate social responsibilities in brand equity

Research Aim: This research will analyse how brand equity is built with the help of corporate social responsibility.

Topic 66: How values are associated with perceptions of corporate social responsibility

Research Aim: This research will talk about how values and perceptions are associated with corporate social responsibility and how businesses view it.

Topic 67: Effects of CSR on the performance of business organisations in transitional economies

Research Aim: This study will examine how CSR impacts businesses’ performance operating in transitional economies.

Topic 68: Investigating performance and strategic plans of UK firms with respect to corporate social responsibility

Research Aim: This research will investigate the performance and strategic plans of UK firms with regard to their respective corporate social responsibility.

Topic 69: To what extent do international certifiable management regulations influence business practices

This research will aim to understand the extent to which international certifiable management regulations impact business practices.

Topic 70: Corporate social responsibility in developing countries – The case of the Chinese construction industry

Research Aim: This research will talk about corporate social responsibility in developing countries and focus on the Chinese construction industry.

Topic 71: Corporate social responsibility and societal expectations – A case of any multinational corporation

Research Aim: This research will understand the expectations associated with corporate social responsibilities. A multinational will be chosen for this study.

Topic 72: How corporate social responsibility affect business practices of the UK energy sector

Research Aim: This research will help understand how corporate social responsibility impacts business practices in the UK energy sector.

Topic 73: The role of CSR on international corporate governance theories and practices

Research Aim: This research will examine the role of CSR in international corporate governance theories and practices.

Topic 74: Financial performance of selected European corporations in light of corporate social responsibility

Research Aim: This research will understand how the financial performance of European businesses is impacted by corporate social responsibility.

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Organisational Behaviour Dissertation Topics

Organisational behaviour can be defined as how individuals interact with larger groups to create more efficient businesses. The theories of organisational behaviour can help to achieve maximum output from individual members of a team. Here are some interesting topics to help you pick an appropriate dissertation topic on organisational behaviour.

Topic 75: Investigating the impact of values and beliefs on employees’ performance and commitment at the workplace

Research Aim: This research will investigate the impact of beliefs and values on employees’ performance and commitment at the workplace.

Topic 76: Studying the impact of culture on organisational behaviour – The case of the Indian telecommunication industry

Research Aim: This research will help study the impact of culture on organisational behaviour. The Indian telecommunication industry will be the focus of this research.

Topic 77: Examining decision-making process in multinational corporations in light of organisational behaviour and choice

Research Aim: This research will help examine the decision making process in multinationals with respect to organisational behaviour and choice.

Topic 78: Organisational citizenship behaviour and organisational commitment, psychological contract and conflict at Oxford University

Research Aim: This research will help understand organisational citizenship behaviour, organisational commitment, and conflict at Oxford University.

Topic 79: Exploring the relationship between a sense of belongingness and development of trust with managerial behaviour in large and diversified organisations

Research Aim: This research will help in understanding the relationship between trust and a sense of belongingness in huge, multicultural organisations.

Topic 80: Investigating causes of unethical actions of individuals in the workplace – Analysing organisational standards, practices, ethical behaviour

Research Aim: This study will explore causes that lead to unethical actions at workplaces. The research will analyse the organisational standards, practices, and ethical behaviour.

Topic 81: Developing organisational citizenship behaviour and organisational culture in the pre-inauguration stages – The case of the UK hotel industry

Research Aim: This research will help develop organisational citizenship behaviour and organisational culture in the early days of businesses. The UK hotel industry will be the main focus of this research.

Topic 82: Comparing employees’ attitudes and organisational cultural values in the Indian agricultural sector

Research Aim: This research will compare employee attitude and organisational cultural values in the Indian agricultural sector.

Topic 83: This study will explore the relationship between employee performance and corporate objectives.

Research Aim: The research will take into consideration the role of shared values and standards.

Topic 84: Introducing, Implementing, and Managing Change in a Multinational – Assessing the Conflicts associated with it

Research Aim: This research will study global change management as to how multinationals introduce, implement and manage change globally.

Important Notes:

As a student of business looking to get good grades, it is essential to develop new ideas and experiment on existing business theories – i.e., to add value and interest in your research topic.

The field of business is vast and interrelated to so many other academic disciplines like civil engineering , construction , law , and even healthcare . That is why creating a business dissertation topic that is articular, sound, and actually solves a practical problem that may be rampant in the field is imperative.

We can’t stress how important it is to develop a logical research topic; it is the basis of your entire research. There are several significant downfalls to getting your topic wrong; your supervisor may not be interested in working on it, the topic has no academic creditability, the research may not make logical sense, there is a possibility that the study is not viable.

This impacts your time and efforts in writing your dissertation , as you may end up in the cycle of rejection at the very initial stage of the dissertation. That is why we recommend reviewing existing research to develop a topic, taking advice from your supervisor, and even asking for help in this particular stage of your dissertation.

While developing a research topic, keeping our advice in mind will allow you to pick one of the best business dissertation topics that fulfil your requirement of writing a research paper and add to the body of knowledge.

Therefore, it is recommended that when finalizing your dissertation topic, you read recently published literature to identify gaps in the research that you may help fill.

Remember- dissertation topics need to be unique, solve an identified problem, be logical, and be practically implemented. Take a look at some of our sample business dissertation topics to get an idea for your own dissertation.

How to Structure your Business Dissertation

A well-structured dissertation can help students to achieve a high overall academic grade.

A Title Page
Acknowledgements
Declaration
Abstract: A summary of the research completed
Table of Contents
Introduction : This chapter includes the project rationale, research background, key research aims and objectives, and the research problems. An outline of the structure of a dissertation can also be added to this chapter.
Literature Review : This chapter presents relevant theories and frameworks by analysing published and unpublished literature available on the chosen research topic in light of research questions to be addressed. The purpose is to highlight and discuss the relative weaknesses and strengths of the selected research area while identifying any research gaps. Break down of the topic, and key terms can positively impact your dissertation and your tutor.
Methodology: The data collection and analysis methods and techniques employed by the researcher are presented in the Methodology chapter, which usually includes research design, research philosophy, research limitations, code of conduct, ethical consideration, data collection methods, and data analysis strategy .
Findings and Analysis: Findings of the research are analysed in detail under the Findings and Analysis chapter. All key findings/results are outlined in this chapter without interpreting the data or drawing any conclusions. It can be useful to include graphs , charts, and tables in this chapter to identify meaningful trends and relationships.
Discussion and Conclusion: The researcher presents his interpretation of results in this chapter and states whether the research hypothesis has been verified or not. An essential aspect of this section is to establish the link between the results and evidence from the literature. Recommendations with regards to implications of the findings and directions for the future may also be provided. Finally, a summary of the overall research, along with final judgments, opinions, and comments, must be included in the form of suggestions for improvement.
References: Make sure to complete this in accordance with your University’s requirements
Bibliography
Appendices: Any additional information, diagrams, and graphs used to complete the dissertation but not part of the dissertation should be included in the Appendices chapter. Essentially, the purpose is to expand the information/data.

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Marketing Dissertation Topics

Marketing is a broad and exciting field of study that intertwines with related subjects such as Psychology, Sociology, Business, and even Anthropology.

The field of marketing is always evolving, so there are plenty of ‘gaps’ in the literature to be filed by budding marketing students – whether you’re an undergrad or postgrad!

To help in the preparation of your marketing dissertation, this article suggests marketing dissertation topics that you could base your research on. These subject areas include relationship marketing, branding, direct marketing, international marketing (including influencer marketing), social listening, consumer psychology, online marketing, mobile marketing, marketing mix, social networks and marketing ethics.

Relationship Marketing Dissertation Topics

Branding dissertation topics, direct marketing dissertation topics, cultures and marketing dissertation topics, consumer psychology and marketing dissertation topics, online marketing dissertation topics, mobile marketing dissertation topics, the 4ps (price, product, promotion, place) of marketing mix.

Social Networks and Marketing Dissertation Topics

Ethics in Marketing Dissertation Topics

Relationship marketing refers to the use of relationships rather than purely transactional means, while focusing on long term customer engagement. This lets companies acquire customers, while also maintaining customer loyalty that results in repeat custom for the firm. It is an important area for modern businesses, and a topical area on which to base your marketing dissertation with highly diverse topics:

Digital relationship marketing in the age of COVID-19: Analysing the importance of personalisation and customisation.
Generating customer loyalty through high-value content creation – a case study of UK fitness brands.
What are the challenges for Tesco’s loyalty card scheme in today’s competitive business environment?
Are switching costs effective barriers to customer retention in the airline industry?
How can Amazon.com charge a premium price by using its diverse set of services and products?
What are the motivations and expectations behind loyalty schemes for businesses to attract customers in the long run?
To what extent does Café Nero’s app foster customer loyalty?
How and why can relationship marketing be used to attract new customers through social media?
How does product quality affect customer loyalty among high and low contact products?
Can luxury goods retailers prevent barriers to switching by locking in customers through a unique set of services and products?
How do retailers cope with polygamous behaviour among consumers?
How does customer loyalty at Waterstone’s change when customers shop at their online store rather than in the high street as compared to customers of Amazon.com?
In what ways does Waterstone’s improve its customer loyalty through its online store and smartphone apps?
How can companies adopt social media for successful development of relationship marketing with customers?
What are the challenges for small companies when adopting social media for increasing customer loyalty?
Using smartphone apps to attract and retain new customers: Advantages and challenges for MNCs.
Exploring the efficacy of customer service chatbots – helpful or frustrating?
Exploring the effectiveness of online consumer tribes: A case-study of Tarot reading and personal development industries.

Branding is the promise of a company to its customers. Branding is an umbrella term to refer to a wide body of literature examining how businesses can use their brands to achieve a competitive advantage, through building brand equity, launching brand extensions, managing global brands, and so forth. Marketing dissertations on branding could be based on the following topics:

An examination of the relationship between perceived risk and brand equity: A comparison of supermarket retailers in the UK.
How does innovation impact consumer brand resonance? A case study of hospitality brands who were forced to innovate as result of COVID-19.
Do consumers really understand a company’s brand values? The case of Starbucks vs McDonalds.
How does the relative importance of tangible and intangible brand values vary across product types?
Using digital methods to increase brand salience – a case study approach.
Do leading brands need to have the products which attract a large number of customer segments?
How is brand image affected by product availability for SME?
Can the brand image be transferred between sectors? The case of Virgin Cola in the UK.
How does unethical behaviour affect the brand image? The cases of Shell, Nike and Starbucks.
How do firms use corporate social responsibility to build brand equity? The case of Body Shop.
How can innovations sustain brands through the use of social media marketing?
Can brand equity be transferred to a supermarket’s own branded products in the low-price segments?
Using social media marketing to attract customers to brands of small companies.
How can companies use smartphone apps to improve brand equity? The case of Starbucks and Café Nero.
Targeting customers in ethnic markets: The case of Indian food customers in the UK supermarket sector.

The world of direct marketing is changing rapidly, as new technologies and social media allows companies to connect directly with the customer. This involves a wide range of tools and techniques that can be used to target consumers in a predominantly transactional manner. Direct marketers rely on information and a series of direct marketing media such as direct mail, magazines, newspapers, TV/radio, co-ops, telemarketing/teleservices and increasingly social media to disseminate their messages and acquire new customers. We have provided some suggested topics on direct marketing based on current trends, which you could use for your marketing dissertation:

How do Tesco and Body Shop use their loyalty schemes to sell directly to the customer?
How does the importance of factors that influence online selling vary according to product type in the services industry in the UK?
Do customers respond differently to short and long-term offers in a competitive online environment? The case of online book sales.
In what ways do free online chat rooms influence consumers’ response to direct sales promotions in social media environments?
Assessing the effectiveness of beauty brands’ direct marketing via YouTube.
How does the nationality (accent) of telemarketers influence customer response in an increasingly diverse international selling environment?
Do consumers know how to protect themselves from unscrupulous direct marketing tactics used by social media marketing companies?
How does message length affect the success of direct marketing messages? A comparison of online and offline mediums.
Can direct online and social media marketing be used to build customer relationships or is it simply a transactional medium to acquire new customers in the short run?
Can online marketing be as effective as a group-orientated tool as it is an individual-orientated one?
How do prospecting methods differ in an online and offline environment? The case of the airline industry in the UK.
Using SMS and email to connect with customers: Advantages and limitations of direct marketing.
Social media marketing as a tool to target luxury customers: Advantages and issues for small companies.
Using social media to reduce the cost of direct marketing: The case of small companies in the UK.

For some products and services, cultural considerations can play an important role in how marketers interact with consumers. With the increasing globalisation of business, firms have to pay greater attention to how national culture impacts upon consumer behaviour and customers’ reactions towards different types of marketing communication. Marketing across cultures is becoming more prominent in business, as more and more businesses are expanding throughout the world. This creates an ideal area to base your marketing dissertation on.

How does innovation and culture influence the market performance of SMEs in China?
Native advertising: Exploring its effectiveness in the UK, China, and the US.
What are the effects of social media on organisational culture in the UK’s fashion industry?
How is globalisation affecting the organisational culture of Toyota’s global operations?
How does language impact upon brand identity? The case of Coca-Cola in the People’s Republic of China.
How does culture affect the marketing of automotives? The Case of Toyota in China.
What effect does culture have on marketing communications? The case of Coca Cola in India.
How do marketers take into account regional differences in “national” culture? The case of banks in the Basque country and Catalonia, Spain.
Can automotive vendors afford to treat consumers as a homogenous mass? The case of the North-South divide in Sweden.
How does individualism-collectivism influence the sales of mobile phones? The case of the People’s Republic of China.
How do supermarket chains overcome language differences in Switzerland?
How can banks use pricing strategy to boost customer satisfaction and profitability?
How can national culture explain the prominence of Scottish whiskey sales in the global whiskey market?
How can countries use national culture to help them promote major exports? The case of the Champagne region, France.

Marketing is fundamentally underpinned by consumer behaviour, which can largely be explained by examining consumer psychology. This highlights how consumers behave in each stage of the buying process and why they react as they do. On this basis, marketers can design and implement communication strategies that target specific customer groups based on their psychological profiles. Some suggestions to base your marketing dissertation within the area of marketing and consumer psychology are as below:

What motivates consumers to purchase products from Amazon?
What are the uses and gratifications associated with consumer online reviewing?
How does marketing intelligence and planning affect sports marketing?
How can organisations make effective use of Big Data to gain an understanding of their customers’ psychology?
What are customers’ perceptions towards green marketing?
What are customers’ attitudes towards digital marketing activities of Burberry?
What are the antecedents of word-of-mouth communications? The case of blockbuster marketing.
What are the effects of negative word-of-mouth communications on organisational performance?
How does gender effect information processing among consumers of luxury goods?
What role does motivation play in buying behaviour? An examination of the mobile ringtone market in the UK.
How does gender effect selective distortion among luxury goods buyers?
What role does learning play among functional online advertisements?
Does the importance of beliefs and attitudes vary across low and high involvement products?
How does gender influence online purchase behaviour of luxury goods?
How is social media affecting the buying behaviour of luxury goods in the fashion industry?

When marketing moves online the traditional rules are either broken or extended. Such extensions include the need to take into account privacy, security, the greater ability to customise and personalise user experiences, the changing nature of consumer behaviour and the interaction of online and offline mediums. Online marketing has become essential for organisations in gaining competitive advantages and enhancing their business performance. Online marketing is a useful and current area of market research. Some suggestions to base your dissertation on online marketing are as below:

How can firms customise their products? The case of Apple.
What are the effects of a successful digital marketing campaign on Dior’s brand performance?
What are the benefits and challenges of using social media to market luxury goods?
How does using web analytics for digital marketing enhance brand performance?
What is the impact of digital marketing innovation on Apple’s performance?
What are the benefits and challenges faced by Burberry in using digital marketing?
How can firms personalise their products? The case of Nike.
An assessment of the value of assortment to customers: The case of Dell Computers.
How does a consumer’s perception of control affect their choice of brand? The case of buying computers online.
How does visual constituency affect site identity and product attitude?
How does gender affect online consumption behaviour?
How can firms successfully combine online and offline shopping features? The case of Amazon.com/Toys-R-Us.
What product attributes are most valued by consumers in search, comparison and purchase decision-making online?
How do consumers react to brand alliances online? The case of Amazon.com and Wal-Mart.
An investigation of the antecedents of consumer behaviour in online auctions? The case of eBay.

Mobile marketing has become the latest marketing communications medium which enables large brands such as Coca-Cola, Nintendo, MTV, New Labour, Lastminute.com, and others to attract new customers and retain existing ones in both traditional and non-traditional ways. With the lowering of mobile phone tariffs and the increased levels of Internet browsing using mobile phones, this medium has become increasingly important to marketers. Below are suggestions for dissertation topics in the area of mobile marketing:

How does permission-based marketing impact mobile marketers when developing and implementing international marketing campaigns?
How can brand image be conveyed in a mobile marketing environment?
Can a strong brand image be built through mobile marketing techniques?
What do customers want from mobile marketing messages?
How does location influence mobile marketing communications?
What role does timeliness play in mobile marketing communications?
What are the advantages and disadvantages of push and pull mobile marketing strategies?
How can mobile marketing be used as a viral marketing tool?
How can mobile payment services increase revenue for mobile marketers? The case of Vodafone.
How can customer relationship management (CRM) be applied in a mobile marketing environment to improve customer loyalty?
How can marketing managers drive consumer acceptance of mobile marketing?
What impact does brand personality have on purchase intentions in the context of mobile marketing?
What are the diffusion and success factors of mobile marketing?

The 4Ps concept represents the cornerstone of marketing is widely used by marketing managers when trying to influence consumer decision-making processes. Below are suggestions for dissertation topics in the area of the Marketing mix:

How do price adjustment strategies vary in online and offline environments? The case of music sales.
Can an overt international pricing strategy negatively affect the brand image? The case of iTunes.
How effective are public relations campaigns following brand failures? The cases of Nike, Shell, and Marks and Spencer.
The impact of firms varying the frequency of their advertisements in online and offline environments on customers’ purchase intentions? The case of Waterstone’s.
The impact of product information availability and persuasive advertising on consumer behaviour.
Differences between comparison and non-comparison advertising and the impact on customers’ purchase intentions? The case of the alcoholic drinks industry in the US.
Advantages and disadvantages of online advertising in international marketing.
Can point-of-purchase promotions be as effective in an online environment as they are offline?
How important is location to customer choice in the UK’s airline industry?
How has the Internet helped unsought goods build brand awareness? The case of comparison websites.
Is word-of-mouth (i.e. online customer reviews) the new element of the Marketing mix?
How important is the Marketing mix for non-profit organisations?
The effect of brand awareness on consumers’ purchase intentions. The case of low and high involvement product categories.

Social Media Marketing Dissertation Topics

Social media networks (e.g. Facebook, Twitter, Instagram, and LinkedIn) are not only changing the consumers’ attitudes and behaviours, but they are also presenting marketing practitioners with new challenges when trying to reach and acquire customers online. As social media networks become more popular, a marketing dissertation in this area will be timely and in line with current marketing research trends.

What uses and gratifications are provided by beauty brands’ social media content?
A content analysis of Food brands Instagram posts.
An examination of the positive, neutral and negative user comments on Facebook and their impact on future participation in discussions.
Why have functional applications on Facebook achieved so little success compared with their fun counterparts?
How do applications of Facebook turn users into sales? The relationship between total installs, daily active users, and application valuation.
A comparison of the effectiveness of banner advertising on different social media networks? The cases of Facebook, Instagram and Twitter.
What impact does newsfeed restriction have on consumers’ attitudes and behaviours towards using Facebook?
Is electronic word-of-mouth more persuasive than traditional word-of-mouth? An investigation into online customer reviews.
Does traditional customer loyalty apply to consumer behaviour in social media networks?
How do non-profit organisations execute marketing campaigns on social media networks such as Facebook?
Can firms measure the ROI of their social media marketing?
An investigation of the impact of brand post popularity on Facebook brand fan pages on social media marketing.
Usage, barriers and measurement of social media marketing: Implications for marketing managers.
The impact of social media marketing on brand loyalty.
How do firms use social media marketing to encourage customers’ purchase behaviours?
How do vegan brands use social listening to enhance their marketing strategy?
Instagram, influencer marking and trust – a critical investigation.
Partnering with YouTube content creators and influences – an effective marketing strategy for fitness brands?

The power of the media in changing consumer attitudes has a significant impact on how firms are expected to behave, as well as how they should integrate ethics into their marketing campaigns. As a consequence, marketing ethics is concerned with a range of issues from ethical business practices, to Corporate Social Responsibility (CSR) programmes and cause-related marketing. Below are suggestions for dissertation topics in the area of marketing ethics and CSR:

The role of EasyJet’s low fare online pricing strategy on changing customer demand trends?
Exploring Patagonia’s marketing strategy – Green or Greenwashing?
The impact of FairTrade labels on consumers’ purchase behaviours?
Vegan vs cruelty-free: the politics of labelling and why it matters.
What impact do published codes of conduct have on customer buying behaviour? The cases of The Body Shop, Levi Strauss, and Marks and Spencer.
How do ethical purchase intentions and ethical awareness affect purchasing behaviour? A comparison between the sales of battery and free-range chickens.
What impact do cause-related marketing campaigns have on consumer buying behaviour? The case of Starbucks’ Raise a cup to a good cause campaign.
Why do some controversial marketing communications work whilst others fail? The case of PETA – People for the Ethical Treatment of Animals.
How have spam laws improved marketing ethics online?
What factors distinguish a consumer’s choice of most and least socially responsible firms?
How do firms use public relations to recover from consumer boycotts? The case of Shell and Nestle.
The role of gender differences in the impact of CSR perceptions on corporate marketing outcomes.
The relationship between marketing ethics and corporate social responsibility: Serving stakeholders and the common good.
The role of trust in building company reputation and brand equity through CSR initiatives.
Firm performance and corporate social responsibility. An investigation into the role of marketing competence and market environment.

215 Retailing Essay Topic Ideas & Examples

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Cotton On: Growing Retail Brands The economy of Australia is sophisticated and modern and the country is incorporated into the global economy as it is center for commerce and finance in the region.
Anthropologie Retail Store Company Analysis According to Anthropologie: Our Story, the mission statement of the company is grounded on building a strong emotional attachment with the customers by creating environments that appeal to the emotions of the clienteles. We will write a custom essay specifically for you by our professional experts 808 writers online Learn More
Harvey Norman Company Retail Marketing The immense success of the pair resulted in the firm going public in 1987 in the Australian Stock Exchange. In 1999, the retailer expanded its international growth further by entering the Singaporean market through a […]
Key Ethical Issues in Retailing and Distribution As Barnett et al.observed empirically, there are several self-evident dimensions to ethical consumerism which players in retail and distribution function should comprehensively be aware of, for these dimensions may act in an organized and collective […]
The Retail Grocery Market Structure in Australia The influence that organizations in an oligopoly market structure have is very similar to the influence of a monopoly organization because the few organizations in oligopoly have full influence on prices. In an oligopoly market […]
Analysis of the Department Store Retail According to Angeleette, at Marks and Spencer, the merchandise and the assortment is put in such a way that foodstuffs are placed far from apparels.
Macy’s Retail Store Marketing The objective of a marketing strategy is to enhance penetration of athletic shoes into the competitive market and maintain their dominance as a feasible brand of Macy’s.
Apple’s International Retail Strategy In the global marketplace, Apple must improve its products and review prices in order to cater for various segments of the market.
Zara, H&M, Benetton and Gap Firms’ Retail Strategy Comparison of the manufacturing, pricing, and merchandise strategy of Zara, H&M, Benetton, and Gap. Merchandise Strategy: The merchandising strategy of retail strategy indicates the market segment to which the product is to be sold and […]
Benetton’s, H&M’s, and Zara’s Design and Retail This essay compares and contrasts three different companies in the fashion industry namely Benetton, H&M and Zara on aspects of design, manufacturing, distribution, and retail.
H&M Company Retail Market In the United Kingdom, the company has numerous stores located in the UK and the main purpose of these is to take the latest fashion clothing closer to the consumer.
The Global Sports Retail Industry Improved economies: Another major factor supporting the rate of growth in the sports retail industry is the trend of economies in various parts of the world.
Victoria Secret: Strategies and Tactics to Successful Retail Operation During the 1980s, Victoria’s secret expanded to most of the malls in the amalgamated States. One of the financial ratios carried out in the company is the price earning ratio which is about the earnings […]
A Comparative Analysis of Apple & Sony Retail Stores It is imperative to note that Sony and Apple have continued to employ a multiplicity of tactics in their marketing mix strategies in the hope of attracting more customers to their stores.
Total Quality Management in Retailing and Services In many scenarios, TQM is viewed simply as a tool to improve the quality of services and products rather than a philosophy that motivates both managers and employees to improve on their work.
Evaluation of Retail Marketing To ensure success in the retail business, retailers should acknowledge the fact that it is the customers and not the demand that lies at the center of a retail business.
Integrated Marketing Communications: Microsoft Retail Stores Marketing This should include the use of Microsoft website to publicize the entrance of retail stores in the United Kingdom market. To increase awareness of the retail stores and Microsoft products, there will be need for […]
Mobile Phone Retail Company’s Business Plan My goal is to start a company that transforms the lives of the greatest number of people. My followers will follow the code of conduct and uphold the outlined values.
Role of Technology in Retail Sector The present paper attempts to discuss how technology is utilized in the retail sector, how it has impacted the retail business and its customers, and the critical technologies found in the retail industry.
IKEA Company: Retail Internationalisation Development It is clear that with an ambitious growth plan like this, the choice of the entry modes and strategies is of great strategic significance and can define the overall success of the business in regional […]
Expansion Plan of the Retail Store The major resources required and costs that will be incurred by the store are summarized in the table below: From the table above, the overall monthly cost of setting up the new retail store is […]
Gap Inc.’s Key Performance Indicator and Retail Strategy In the next two years, the sales began increasing due to the appearance of the new director, Paul S. The company was able to recover in 2001, and the new CEO, Paul S.
Cross-Docking Adoption: Challenges and Improvement of the Distribution Center in the Retail Industry Whether the changes in the structure and culture of the company are communicated to the suppliers; Do the suppliers in turn communicate the changes in their organizations to the company?
Optimum Nutrition Product: E-Retailing Plan Supplements allow for the body to recover to its maximum potential. Unfortunately in our everyday foods we do not have the recommend nutrients and vitamins that is required for our bodies to fully recover.
Retail Services Marketing: McDonalds In line with this, the organization has numerous chains of restaurants all over the world and this makes it easy for it to reach out to consumers.
MINI Brand Case Study: Retailing and Consumer Services High brand equity means that customers are willing to pay large sums of money for the purchase of a particular product of the company.
Ethical Approaches in the Retail Clothing Industry Clothing industries have adopted ethical and sustainable fashion, which maximizes the benefits to industry and society and minimizes the negative impact on the environment.
Impact of COVID-19 on the Retail Industry Another feature is the presence of a certain place where the exchange of goods and money, in most cases, it is a store. This is due to the need for security and convenience of customers […]
Employee Management in the Retail Business Another issue in the area of operations that needs to be articulated is the use of retail business assets. Take the time to offer your assistance to employees, and you will see it is worth […]
Amazon: Transnational Corporation in Online Retail The fact that the corporation involves its clients in the process of production of content is also worth noting, and it differentiates the enterprise from many others.
Information Communication Technology in Retail Logistics The use of ICT by firms that are involved in logistics operations is necessitated by the need of these firms to integrate a number of logistical activities, the need to manage information effectively, as well […]
The Australian Retail Grocery Market This paper thus discusses the grocery retail market of Australia by looking into the problem of market dominance and unhealthy competition in the market. Market concentration in the grocer market of Australia has resulted in […]
Industry Analysis: Bicycle Retail Shop It is also necessary for an organisation to consider the threats of any substitutes in the industry. Price is also important in determining the performance of a business.
Book Retail Industry: Buyer Power Then and Now In summary, the book retail industry has significantly evolved since 1995, as online retail represents nearly half of the market share, with Amazon at the vanguard, leading to the downfall of brick-and-mortar stores.
Changing Nature of Retail and the Rise of Commerce In order to dig further into the outlook of retail and how it is changing, I spoke to a couple of experts to gain insight into the retail sector, what strategies are retailers using to […]
Retail Marketing of Best Buy Most of the existing and emerging retailers are venturing into the technology field to offer computing products so as to take advantage of the advancement in technology. That is, the company stands the chance to […]
The Effect of Retail Service Quality and Product Quality on Customer Loyalty The link between product quality and customer loyalty is evident: when a product satisfies customer’s needs, and thereafter, a customers communicates the positive aspect of that products to others, thus showing a high degree of […]
Marks & Spencer’s E-Retailing: Advantages and Disadvantages This is a temporary issue as the evolution of the web continues. This is a temporary issue as the evolution of the web continous.
Restaurant Launch: Strategic Retail Planning Process First, I have to define the mission of my restaurant, i.e.to develop a statement, which describes the function and advantages of my organization, such as the following.
Retail Service and Manufacturing Logistics: Comparison Manufacturing logistics looks into the initial process of production of goods while retail logistics involves the division of the distribution channels so as to avail the goods to different locations.
The Home Depot’s Omni-Channel Retailing Strategy In order to manage the stiff competition in the market, the management has considered the use of the Omni-Channel Retailing and distribution strategy.
Value Creation in Luxury Brands Retailing The majority of experts have inclined to the statement that a key factor in the success of the most luxury brands is a loyalty of consumers.
H&M Company Retail Channel Analysis The most interesting thing about the company is its ability to meet the diverse needs of women, men, teenagers, and children in the contemporary world.
Developing Retail Packaging for a New Product One of the crucial stages of packaging development is printing design, and the overall success of the product in the market may significantly depend on the quality of operations at this phase of package manufacturing.
Retail Banking Products and Services Using the examples and contrasting the products and services of Emirates NBD and Bank of Singapore will assist in understanding the key problems and consequences of the global business environment.
Small Retail Business: Impact of COVID-19 For this, we hang declarations asking clients to be aware of the health risks and not to take anything they were not willing as to buy.
Reporting to the Director of Retail Operations That is to say, to arrive at a comprehensive picture of the management situation, managers need to take into account the context of a task, the demands of the management role, and the personalities of […]
Baman’s Strategies for Restaurant and Retail Supply Chains Therefore, the following discussion analyzes Baman’s restaurant and retail supply chains based on the segmentation, uncertainty, and product demand and supply viewpoints.
SME Retail Business Owners, Operators, and Management During the COVID-19 Pandemic Semi-structured interviews allow you to see the chain of thought of the interviewee and what worries him about the topic under discussion since the interviewer only sets the initial tone of the conversation and corrects […]
Retail and Automotive Industries: The Use of Artificial Intelligence Discovery analytics utilization involves the creation, adoption, and implementation of new and advanced technologies that use artificial intelligence systems to address existing shortcomings in the provision of superior customer experience.
Finances of Pearl Retail Website in Switzerland A detailed consideration of the aspects of purchases, expenses, and income for various periods makes it possible to use different financial instruments that show the liquidity of assets and the soundness of the idea as […]
The Gourmet Food Retail Store’s Business Plan In the first quarter, the retail store will not be expected to make a profit, but the expectation and second short-term goal are that in the second quarter, it will break even and begin making […]
The Covid-19 Pandemic in the World of Retailing Among the main brick-and-mortar retailers in the vicinity, one should mention the coffee shop established and run by one of the members of the local Italian American community.
Sustainability in Coffee Retail Business The paper contributes to the improved understanding of the current state of the coffee retail business regarding sustainability and community issues.
Walmart’s Marketing Amidst Global Retail Changes This is one of the largest discount stores in Canada and provides similar items to Walmart, making it a major competitor for the global store.
Multi-Brand Retail Online Store Business Plan This framework of organizing the work of an online store is suitable for starting a business in trade, does not require large investments, and also allows testing the market and products.
Artificial Intelligence in Social Networks for Retail The use of social medial for retail is one of the most mature sectors of the economy in terms of the use of AI.
Social Media: Impact on the Retail Business This article compares the situation in the field of retail before the introduction of artificial intelligence software and after the adaptation of social media for this purpose.
Chaos Theory in Dillard Retail Store To achieve this, the retail store has invested in the most fundamental levels of operations including technology and engineering processes. For instance the retail store key strengths are the customer relations capability and abundant knowledge […]
Analysis of the Retail Clothing Industry Economic uncertainties in have the potential of leading to weaknesses of the currency. This would affect the price of products at Nordstrom retail outlets, and ultimately the profitability of the company.
Addressing the Impact of Showrooming on the Retail Industry Essentially, when a customer browses a store to examine the merchandise and then purchases the intended product online, the online store grows at the expense of the resources of the brick-and-mortar shop.
Personal Business Plan for a Retail Store The retail store will be keen and emphasize the sale of a full assortment of children’s, women’s, and men’s official and athletic clothing and accessories.
Omnichannel Sales and Successful Retail Concepts For example, if the product is out of stock, the buyer can use the “Seek & Send” service, and employees will find it in other stores in the chain and send the product to the […]
Anthropologie in Thailand’s Retail Industry Thailand is a growing economy with the increasing tourism activities, and represents the pattern in the current economic trend and therefore requires aggressive retail investment that is likely to take into account the growing demand.
Performance of Retail Businesses in Christmas Season The dissertation undertakes a study that compares the sales/ marketing strategies and the performance of the retail businesses during the Christmas season in UK.
Correlation Between Retail Online and Total Sales First thing to do is to input the data provided by United States Department of Commerce for the total retail sales in one column and that of the e-commerce sales in another column.
Strategic Management Process of Major Players in the Retail Industry Therefore, it becomes necessary for fashion designers and providers to keep their fingers on the pulse of the merchandising market and to be on the right side of fashion trends, both current and future.
Australian & Singapore Retail Industries Comparison The global economy slowed down in the year 2011 in a number of leading economies in the world. 6 percent, this is because of expansion in both the wholesale and retail segments.
Car Retail Price and Car Mileage in Dubai Market Correlation and regression analyses were performed to determine the relationship between car retail price and car mileage in Dubai market. 19% of the variations in the car retail prices were accounted for by the car […]
Retail Industries in Saudi Arabia The oil prices in Saudi Arabia affects the stock prices of the Abdullah Al Othaim Markets Company to a large extent.
How Technology Impacts Careers: Education, Medicine, Retail Outlets Education is the art that imparts knowledge to the human race, for the sake of survival, advancement, and continuity; it can be termed as the epicenter of all technologies, innovations, and human development.
RFID Technology in Retail Business In today’s global market where there is great deal of competition, businesses have to speedily react to the needs of customers, offer added-value product and services, and be able to maintain consistency in technology in […]
The Retail Method of Pricing Inventories This would make the retail inventory method not work well therefore if combined with the first in first out method for inventory costing since in times of inflation, the price would be high at the […]
Fashion Retail Trends In the modern age, traditional advertising is becoming obsolete, and distributors are forced to find new ways to connect with their audience.
Internet Retail: Economy and Future Trends The primary function of the internet is to share information. The penetration of the internet to many parts of the world has not bolstered competition due to these factors.
E-Retailing in Saudi Arabia Given the popularity of online medium of retailing, the government in Saudi Arabia has also taken steps such as establishing cybercrime laws to make e-commerce related transactions safe, reliable and secure.
The Retail Textile Industry in Argentina and Brazil Increase in consumption took place due to the improvement of purchasing power of the local population and the steady growth of tourist purchases. The overall worth of textile industry is U.S.$63 billion.
Consumer Retailing Market in Asia Internationalization of Asian retail market beneficently affects the buyers of this country, as they are now able to choose the store that suits them best in terms of price and quality.
The Adoption of Multi-Channel Retailing In conclusion, Marketing plays a great role in brand development and the success of a company but is not everything in business.
Retailing and Wholesaling: Costco, Warehouse Club In addition, the popularity of these clubs is associated with the fact that they have integrated the ‘no-frills concept. The entire operations of the franchisee are subject to the franchisor.
Retailing Lessons From Loyalty Programs Around the Globe This is because the different teams identify the different groups of customers in the same way, that is, according to their needs.
Logistics in E-Retailing Industry The prices and buy deals offered to customers online are more attractive as businesses tend to save on this offerings because of the factors mentioned previously. The category management minimizes stocks and speed of response […]
Retail Logistics: Inventory Strategies and Retail Distribution Networks The first point is of special significance for retail stores of all kinds to control the quantity of the goods in stores and losses suffered from write-downs, while the latter two points are crucial for […]
Work-Life Balance Development in the UK Retail Stores But, at the same time, the eternal desire to work and the necessity to do it in order to satisfy one’s personal needs and the needs of people that a certain person is responsible for, […]
Big-Box Retailing Organizations When acquiring a big box retailing organization with such dismal practices to their workers, one needs to evaluate the amount of payment to the workers and the working conditions to be in compliance with World […]
Retailing in Saudi Arabia Another method of fixing the prices of the goods in the retailing market is through suggested pricing that is commonly done by the manufacturers and is characterized by the price of the commodity being marked […]
China’s Retail Revolution Analysis For entering the Agri-food retail sector in the Chinese market, a detailed analysis of existing market conditions in China’s agri-food business is necessary.
Retail Pricing at Stores vs. Internet Pricing The goal of the pricing strategy is to maximize the difference between the cost incurred by the company and the value created for the customer.
Off Season Fashion Sales: Procurement in Retail Karakul’s 2008 article “Joint Pricing and Procurement of Fashion Products in the Existence of a Clearance Market published in the International Journal of Production Economics, cites that in the apparel industry, the dilemma of always […]
Crude Oil as a Global Commodity: Logistics & Retail Thus, it ensures the transportation of crude oil to various parts of the world but destroys natural sceneries in places where they are installed. In this case, boats are used for the transportation of oil […]
Preventing Employee Turnover in Retail The problem of high turnover rates of retail employees is a widely discussed topic in scholar and professional literature due to its considerable implications for a company’s performance. The aim of the analysis was to […]
Ladies’ Sneakers Retail at Walmart and Kohl’s The report presents the results of research to determine whether Kohl’s, a popular retailer, is capable of competing with Walmart, which is the largest retailer in the country, in the ladies’ sneakers merchandise category.
Walmart in the Indian and Brazilian Retail Markets Thus, the organization should strive to integrate into the promising environment of the Brazilian and Indian retail markets, simultaneously adjusting its corporate philosophy and marketing approach to meet the requirements of the new setting and […]
Strategic Marketing Planning in UK Retail This paper aims to examine the retail industry in the UK and Huddersfield and present a marketing plan for H&M. This is part of the optimisation strategy that will affect branches in the US and […]
Retail Store Communication and Its Specifics In a large retail department store, the role of a communicator would fall to a communications officer or manager that has the direct responsibility of managing internal and public communication channels of the company.
Ahmed Seddiqi & Sons at Dubai Retail Market The retail market is one of the largest ones presented in Dubai and the UAE. Although the complete classification of the types of stores present in Dubai is unavailable, it is possible to analyze the […]
Retail Store Audit: Points for Improvement The audit of any retail store needs to consider a variety of factors to make the assessment accurate and meaningful. Even if the evaluation team did everything correctly due to high levels of mutual respect […]
Kantar Retail Company’s Website Evaluation For instance, the website of a great retail company Kantar Retail, is obviously used as a tool to attract attention to the company and find new customers via the Internet.
Wanamaker’s Store: Retail Reinvention Project The store was set up after serious scrutiny of the market trends and this was a major contributor to the fact that it survived for so long.
Marketing: Retail Advertising and Celebrity Endorsement To stand up in the crowd, the marketers’ of the product using brand endorsers” “According to McCracken, endorsers can leverage their own popularity to create positive associations for brands in the minds of consumers.
Turkey as a Business Environment for Fashion Retailing The vision of the company is to be the preferred brand among Muslim women in the Middle East, Asia, and Europe.
The Use of Online Advertising and Online Retailing Hence, online grocery delivery is expected to act as a marketing strategy for Amazon’s line of products and also improve the competitive potential of the company.
Ambient Conditions: Design and the Retail Environment In the paper, the author provides a detailed explanation of how the ambient conditions reviewed so far help in the creation of hedonic experience.
Best Buy Inc. as the Largest Retail Company The bargaining power of its suppliers is forcing the company to utilize the best business practices. Most of the competitors in the consumer electronics industry are marketing the same products to the existing consumers.
Marketing Intermediaries in the Retailing Sector Nowadays, nonstore retailing is becoming more and more popular, and the growing number of customers prefer this type to the previous one.
The Influence of Internet Retail Service Quality The table is representing the age groups of the participants who were questioned on the online retail shopping experience. The table is exhibiting clearly that most of the people who participated in the survey […]
Doing Business in China: Marketing Retail Sarah should also advice the management of the First Department Store to install a store inventory management software. This will increase the efficient movement of goods in and out of the store.
Questions Concerning Retailing One of the reasons why an individual would prefer buying men’s suits from a specialty store to buying from a departmental store is the trust that the specialty store offers quality and customized products.
IKEA Company’s Future: In-Store or Online Retailing As evident from its mission, one of the unique traits that make IKEA distinct from the rest of the companies in the industry is the pricing of its products.
Poundland Retailing Company’s Success Factors The shrinking idea was effective and led to the success of the business. The launch of the Visa Card was a sudden success for the company.
Washington Retail Bakery’s Business Plan The company will sell quality products to its customers at competitive prices to increase the demand for the products. Licenses will be required for the business to operate legally.
Retail Sales Associate’s Organizational Behavior It is generally expected that a sales associate in our retail store will realize that he or she is the face of the store.
Retail and Service Marketing Understanding The signing of a deal between Amazon and Morrison, which is among the biggest supermarkets in the UK, has evidenced one of the sporadic efforts by supermarket chains in the western nations to engage in […]
Athleta Company’s Retail Marketing Plan It also outlines present dynamics in the Canadian domain of clothing retail and provides readers with the insight, as to what should account for the company’s marketing strategies in the targeted market. As of 2015, […]
Secretary’s Compensation in Retail Business This paper aims to create a compensation and benefits package for the position of a secretary in an HR department of a retail company.
Burberry Group Plc’s Fashion and Retailing In a larger sense, SWOT analysis will assist in the comprehension of the fashion market and the place of Burberry Company within it.
Dubai Police, Politics, Retail, and Tourism In conclusion, the Dubai Emirate is a symbol of the unique governance and Law enforcement mechanisms compared to all other major global cities.
Spatial Strategies for Auto-Parts Retail Network The author gives concrete and elaborate findings that if an auto-part retail shop adopted an area-based delivery strategy, the store would be able to improve on its efficiency, and, at the same time, bring a […]
Online Shopping Impact on the Global Retail Industry While the significance and the convenience of e-commerce are indisputable, it is important to study its impact on the traditional retail industry around the world to identify the challenges, which it has to withstand.
Giant Annual Sales and Retailing Strategies The following list shows the prices of items given by various stores on Black Friday against the prices of the same items on other days of the year.
UAE Food & Clothes Retail and Restaurant Business In my paper, I will explore the validity of this suggestion, regarding the three segments of the Emirati retailing industry, concerned with the selling of food/clothes and with serving meals at a restaurant.
Kering Company’s Retail Strategy Principles Nonetheless, an assessment of the company’s brand presentation shows that it is true to its luxury brand appeal. For example, according to the company’s 2016 financial report, its luxury, sports, and lifestyle segments have reported […]
Internet Retail Service Quality and Consumer Repurchase The study focused on determining the influence of internet retail-service quality on the ability of consumers to make a repeat purchase.
E-Retail Consumption Rate Increase and Its Causes The paper will focus on the cause behind the emergence of e-retailing and the likely future trend that is expected to be observed in e-retailing.
Retail Industry and Government Contracting The advantage of such a form of retail business ownership is that the foundation is already laid, and lots of time need to build a customer base and maintain other primary activities can be saved.
Customer Engagement in the Greek Retail Banking Sector In this regard, the article’s discussion of Social CRM is relevant to marketing as many enterprises pursue CRM as a primary source of customers’ satisfaction and loyalty.
Business in the US Cosmetic Retailing Industry US cosmetics retailing industry tends to expand within the domestic and international markets because of the rising level of discretionary income in the developed and developing countries.
Nine West Retail Stores Merchandising The success of the retail stores is attributed to the company’s merchant organization and incentives. NWRS’s structure and the organization have scaled it to what it is today, one of the best lifestyle stores in […]
Digital Technologies in Retail Trends of 2025 As a result, when the goods are delivered to the stores by trucks, the vehicles would have to pass through special scanning frame that will capture the information on all the stickers inside of the […]
What Are the Most Likely Logistics for Multi-Channel Retailing? Supply chain management refers to the organization of a set of connections of interconnected business activities which are involved in the process of providing goods and services to consumers.
Technologies in the US Retail Industry According to Farfan, the size of the US retail industry has been boosted by four and a half percent from 1993 to 2015; however, such a conclusion has been drawn by considering the units of […]
Wet Seal Clothing Retail Merchandising Strategies Provided that, the prices are higher, the clients of Wet Seal may not be ready to buy these products. This is one of the points that can be singled out.
Hickory Outdoor Retail Store Marketing Moreover, they will learn ways through which data mining can be beneficial, and the marketing programs that can be formulated from the data.
Loss Prevention in a Retail Chain Loss Prevention involves formulation of policies, procedures and practices in organizations to prevent possible losses of inventory and other assets in a retail chain.
Macy Company’s History and It’s Current Retail Stratagy A case in point is Macy’s, which is a leader in the American retail industry and is also one of the top performing retailers globally.
Retail in 2025: Physical and Digital Spaces This is where technology will help the physical retailers to provide what the digital retailers provide to their customers and more.
Retail Development Forecasts: Online vs Offline The main tendencies that will determine the development of digital retail will be a personification of orders and an individual approach to a customer in general.
Clothing Retail Store’s Promotional Plan Therefore, it is important to develop certain strategies to communicate with the participants of the program. The second step is sending e-mails to top- and mid-management of the companies that can be potential customers.
Boosting Sales in Retail Banking for 2012 One of the major ways through which the company is to achieve this is through improving the sales revenue in the retail banking sector. Customer retention and loyalty is a responsibility of the sales team.
Information Systems for Brotherhood of St Laurence and Somerville Retail Services The management of the organization usually monitors the operation of the IS plan to ensure that its implementation is in accordance to the needs of the company.
The Effect of Retail Store on Students
Branding in Retail Sector: Marks and Spencer
Leadership in the Retail Industry
Retail Clinics: An Evolving Trend
Clothing and Footwear Retail Sector in the United Kingdom
The Analysis of Wal-Mart’s Retailing Strategy
2012 London Olympic Games: Ticket Retailing Challenges
RFID in the Retail Supply Chain: Issues and Opportunities
The Impact of Radio-Frequency Technology on Retailing and Wholesaling
How Did Retail Giants Reshape the Canadian Society by the Book of Donica Belisle?
How Did Retail Giants Change and Reshape Canadian Society?
Retailing Event Concept Plan
Retail Business Analysis: Wal-Mart Stores Incorporation
Retail Business Market Strategies
Reasons and Obstacles for Women to Penetrate Retail Industry in Saudi Labour Market
The Effects of IT Outsourcing on Retail Companies
Designer Clothing Market in the UK Fashion Retail Industry
Retail Combinations Yet Undeveloped
“Fashion retailing, marketing, and merchandising” by John Major
The Whole Foods Market: Retail Grocery Industry 2010
Retailing in the UK
Retail Management in UK
Dollar General: Retail Outlet’s Success
Retail Marketing Methods and Results: Clothes, Models, and Self-Image
Retail Stores Managerial Aspects
Retail Department: Managerial Planning and Goal Setting
Generic Strategies Model of Three Retail Firms
UK Food Retailing Industry
Retail and Supply Chain Management
How Big Banks Can Attract Small Retail Customers
What Makes a Fashion Retail Brand, and One That Can Be Trusted: Zara?
Organizational Development in the Retail Store
Food Retailing Industry in Turkey: Self-Sufficient Economics
E-tailing: Selling Retail Goods and Services
The Retail Side of ExxonMobil
Shopping: Retailing and Smaller Self-Service Shops
Relationship Marketing Approach and Strategies in Retailing
Productivity Dynamics and the Role of ‘Big-Box’ Entrants in Retailing
Industry Analysis: Automotive Retailing and Trade in the Philippines
Online Fashion Retailing and Retail Geography: The Blogshop Phenomenon in Singapore
Furniture and Floor Coverings Retailing in Canada 2020
What Are the Cultural Factors Which Make Expansion Abroad in Retailing Difficult
The Differences Between Multi-Channel Retailing And Omni-Channel Retailing
Stockout Compensation: Joint Inventory and Price Optimization in Electronic Retailing
Retailing and Large Online Retailers
Explaining Cross-Country Productivity Differences in Retailing
Reconciling Attitudes And Behavior In Organic Food Retailing
Organic Food Retailing and the Conventionalization Debate
When Retailing and Las Vegas Meet: Probabilistic Free Price Promotions
Understanding Consumer Preferences for Nutritious Foods: Retailing Strategies in a Food Desert
What Affect Has the Outward Movement of Retailing Office
The Australian Furniture Retailing Industry and the Strategic Marketing Approach of IKEA
The Functions And Features Of Retailing Marketing
How Technology Has Changed The World Of Retailing
Retailing Lessons from Loyalty Programs Around the Globe
The Robinson-Patman Act and Vertical Relationships in Food Retailing
Online and Offline Information for Omnichannel Retailing
The Internationalization And Globalization Of Retailing Marketing
History, Status, and Outlook of the Discount Retailing Industry
The Shift from Old Store Bases Retailing to the Electronic Home Shopping
Obesity Epidemics: The Potential Role of Retailing Sector in Promoting Fruit and Vegetable Consumption
Food Retailing: Mergers, Leveraged Buyouts, and Performance
Multichannel Retailing and Consumer Behavior: Strategy Design and Implementation
The Industrial and Social Dynamics of Retailing, and Effects of Opening Hours
The Internet Will Soon Make Store Based Retailing Obsolete
Retailing and Foreign Direct Investment
Variety and the Cost of Search in Supermarket Retailing
Retailing and Predominant Age Group
Marketing: Retailing and Heterogeneous Shopping Product
Internet Retailing: The Past, the Present and the Future
Social Networking Atmosphere and Online Retailing
Walmart, Amazon, and eBay: Who Will Dominate Internet Retailing?
Which Marketing Mix Element Deals Specifically With Retailing
How Social Media Contributes To Retailing Marketing
Sustainable Retailing Influencing Consumer Behavior on Food Waste
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Retail marketing highlights the strategies used by retailers to target their consumers. It depends on 4 Ps of marketing. However, the significance of a retail dissertation topic can be seen in FMCG organizations that have regular interaction with retailers. A dissertation in these domains helps to ensure that you have an understanding of the retail mindset.

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The impact of COVID19 on the marketing strategies of retail businesses in the UK

Retail marketing has seen a significant downfall due to COVID19. With physical stores shut down for more than 9 months in some countries, its latent effects have taken over FMCG companies. FMCG stands for Fast Moving Consumer Goods. These are an organization that produces daily use products. Since retail stores were shut down in COVID19, the sales funnel for FMCG companies was several damaged.

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70+ Dissertation Topics in Marketing 2024

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Mar 4, 2024

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Dissertation topics in marketing include crucial topics such as marketing ethics, advertisement and branding techniques on various social media platforms and e-commerce platforms and sustainability of brand value.

70+ Dissertation Topics in Marketing 2024

Dissertation topics in marketing include a wide variety of topics on branding and advertising, consumer behaviour, social media marketing, international marketing, marketing ethics, marketing strategy, and product development dissertation topics.

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Top 10 general marketing dissertation topics , top 10 branding and advertising dissertation topics, top 10 consumer behaviour dissertation topics.

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Dissertations / Theses on the topic 'Fashion retail supply chain'

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Fabricio, de Barros Viktor, and Stina Johnson. "A Framework for RFID Compatibility in a Fashion Retail Supply Chain : A Case Study in a Swedish Fashion Retailer." Thesis, Umeå universitet, Företagsekonomi, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-172810.

Panja, Manjusha. "Sustainability Integration in the Fashion Retail Industry." Thesis, KTH, Industriell Management, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-240293.

Raksawong, Boon-arak. "The effects of creolisation on Thai fashion consumers, retailers and their supply chain." Thesis, University of Gloucestershire, 2015. http://eprints.glos.ac.uk/4258/.

Colesky, Yolanda. "Investigating sustainable supply chain practices within the luxury brand market." Thesis, Nelson Mandela Metropolitan University, 2017. http://hdl.handle.net/10948/14917.

Pooe, Boitumelo. "Development of an effective and sustainable supply-chain-management model for South African fashion designers in the retail clothing industry." Thesis, Cape Peninsula University of Technology, 2020. http://hdl.handle.net/20.500.11838/3119.

GRENMARK, OSKAR, and DANIEL OHLSSON. "Applying a model for lateral transshipments in fast-fashion retail." Thesis, KTH, Industriell Management, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-237236.

Costin-Weiterschan, Saskia, and Chrysoula Matiou. "Value Stream in the Reverse Supply Chain : Case Study of the Second-Hand Concept of a Swedish Multi-Brand Fashion Retailer." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-12584.

GÓMEZ, SANTIAGO, and ALEKSANDRA KOROŚCIK. "Improvement of Store Operations in the fast fashion industry : A case study of how a leading fashion retailer can adapt to transformations coming from growing efficiency requirements and rapidly changing technology." Thesis, KTH, Industriell Management, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-189741.

Vlist, Pieter van der. "Synchronizing the retail supply chain." [Rotterdam] : Rotterdam : Erasmus Research Institute of Management (ERIM), Erasmus University Rotterdam ; Erasmus University [Host], 2007. http://hdl.handle.net/1765/10418.

Hansson, Maria. "What impact has a fast fashion strategy on fashion companies´ supply chain management?" Thesis, Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET), 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-16570.

Hsu, Stephanie K. (Stephanie Karen) 1976. "Supply chain optimization in a retail environment." Thesis, Massachusetts Institute of Technology, 2003. http://hdl.handle.net/1721.1/84354.

Truong, Vincent Xu-Hao, and Yu Zhou. "Supply chain postponement strategy in a SME fashion supply chain : Case study of Unibrands." Thesis, Jönköping University, Jönköping University, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-6776.

Unibrands is a small company that has implemented a postponement strategy without knowing it. However, they have not implemented completely because they do not know the theories behind it. This report is an attempt to understand and analyze the problems of the implementation of postponement in the supply chain of Unibrands, in terms of examining the theoretical succeeds factors of postponement implementation in the case of Unibrands.The purpose is to determine what type of postponement strategy the supply chain use and what factors can hinder the use of postponement strategy in a SME fashion supply chain by applying an qualitative research approach. The collection of empirical data was through the interview guide approach in which we used meetings and telephone interviews with people representing Unibrands and their contact trading company. The results of this research can be concluded in few perspectives. Unibrands is imple-menting postponement in an improper format, with the results of several gaps in the supply chain related to the success factor in postponement. The request for the fully customization in colors and materials, the bottleneck of relationship developing which is caused by factory manager, complicated procedures for sample testing, and lack of knowledge of different relationships in the supply chain. Postponement is never perfect, but for Unibrands some problems could very well hinder the efficiency in the supply chain. Solutions are proposed to solve the problems in chain. The proposals suggest re-lationship improvement and information sharing. In addition, culture adaptation by in-volving the right people in the right process.

Lee, Daton. "Supply chain relationships in apparel retail product development." Thesis, University of North Texas, 2002. https://digital.library.unt.edu/ark:/67531/metadc3131/.

Purvis, Laura. "Agile supply chain management in the UK fashion sector." Thesis, Edinburgh Napier University, 2010. http://researchrepository.napier.ac.uk/Output/3839.

SRINIVASAN, KRISHNA. "DESIGNING AN OPTIMAL SUPPLY CHAIN FOR A FAST GROWING SPECIALTY RETAIL CHAIN." University of Cincinnati / OhioLINK, 2001. http://rave.ohiolink.edu/etdc/view?acc_num=ucin990729979.

Magalhães, Vera Juliana e. Pais de. "Efficiency analysis of a retail stores chain of fashion & accessories." Master's thesis, Universidade de Aveiro, 2017. http://hdl.handle.net/10773/21554.

Terblanche, Lee-Anne. "Supply chain planning : processes of a sports retail company." Thesis, Stellenbosch : Stellenbosch University, 2015. http://hdl.handle.net/10019.1/97148.

Pretorius, S. J. J. "Effective supply chain management in the furniture retail industry." Thesis, Pretoria : [s.n.], 2001. http://upetd.up.ac.za/thesis/available/etd-01092003-135824.

Jin, Huiping M. Eng Massachusetts Institute of Technology, and Brad Gilligan. "SKU segmentation strategy for a global retail supply chain." Thesis, Massachusetts Institute of Technology, 2014. http://hdl.handle.net/1721.1/92114.

Dalkilic, Veysel Ugur. "A supply chain approach to shelf space allocation." Auburn, Ala., 2007. http://repo.lib.auburn.edu/2007%20Spring%20Theses/DALKILIC_VEYSEL_28.pdf.

Wu, Jianling. "Supply chain management in selected clothing retail businesses / Jianling Wu." Thesis, North-West University, 2004. http://hdl.handle.net/10394/647.

Sharkey, John P. (John Phillip) 1977. "Customer targeting and micro-marketing in a retail supply chain." Thesis, Massachusetts Institute of Technology, 2004. http://hdl.handle.net/1721.1/34782.

Arthur, Sherman M. "Sustainable Supply Chain: Maintaining a Competitive Advantage in Retail Organizations." ScholarWorks, 2017. https://scholarworks.waldenu.edu/dissertations/4123.

Oppong, George. "The role of strategic supply chain management in liquor retail." Thesis, Nelson Mandela Metropolitan University, 2009. http://hdl.handle.net/10948/895.

Åkers, Josephine. "Driving fashion with data : A qualitative study of how buying firms in the buyer-driven fashion supply chain can benefit from a digitized supply chain reconfiguration." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-15745.

JOHANSSON, ELEONOR. "Slow fashion : the answer for a sustainable fashion industry?" Thesis, Högskolan i Borås, Institutionen Textilhögskolan, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-20182.

Larsson, Jonas. "Mass customised fashion : development and testing of a responsive supply chain for mass customised fashion garments." Doctoral thesis, Högskolan i Borås, Institutionen Textilhögskolan, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-3595.

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Almeida, Ricardo Brito. "As diferenças do supply chain de moda entre as coleções tradicionais e o fast fashion: um estudo dos desafios e ações empreendidas pelas empresas têxteis que atuam no início da cadeia produtiva de moda." Universidade de São Paulo, 2016. http://www.teses.usp.br/teses/disponiveis/100/100133/tde-14032016-234858/.

García, Castillo Jorge M. Eng Massachusetts Institute of Technology. "Effects and mitigation of natural hazards in retail networks." Thesis, Massachusetts Institute of Technology, 2018. http://hdl.handle.net/1721.1/117797.

Nendén, Peter, and Avdyl Shala. "Postponement in Retail Supply Chain Management : A systematic data gathering survey." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Centre of Logistics and Supply Chain Management, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-18815.

Freiheit, Julia. "Smart customers and retail promotions : empirical evidence and supply chain implications /." Wiesbaden : Dt. Univ.-Verl, 2001. http://www.gbv.de/du/services/toc/bs/332841642.

Suryawanshi, Yogeshwar D. (Yogeshwar Dattatraya), and Thomas Hsien. "Multi-echelon inventory management for a fresh produce retail supply chain." Thesis, Massachusetts Institute of Technology, 2010. http://hdl.handle.net/1721.1/61188.

Jacobs, Ryan (Ryan Lee). "Methods for predicting inventory levels in a segmented retail supply chain." Thesis, Massachusetts Institute of Technology, 2015. http://hdl.handle.net/1721.1/99028.

Chandrika, Vedurmudi Shruti. "A Simulation Based Inventory Optimization Heuristic for a Retail Supply Chain." University of Cincinnati / OhioLINK, 2015. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1439309194.

Bowen, Craig Andrew. "The effect of mass retail buying practises on competitiveness in the retail value chain." Diss., University of Pretoria, 2012. http://hdl.handle.net/2263/29396.

Andersson, Gabriella, and Eva Jonsson. "Transport Cartons' Impact on Supply Chain Efficiency." Thesis, KTH, Industriell ekonomi och organisation (Inst.), 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-261675.

Jordan, Alicja, and Louise Bonde Rasmussen. "The role of blockchain technology for transparency in the fashion supply chain." Thesis, Malmö universitet, Fakulteten för kultur och samhälle (KS), 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-23191.

Sajad, Veismoradi. "How Different Parts of the Supply Chain Act in Fashion Industry in Iran." Thesis, Högskolan i Borås, Institutionen Textilhögskolan, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-20857.

Drauz, Ralf, and Daniel Handel. "Impacts of RFID on the Information Exchange in a Retail Supply Chain." Thesis, Växjö University, School of Management and Economics, 2007. http://urn.kb.se/resolve?urn=urn:nbn:se:vxu:diva-1079.

Tansoy, Dilek, and Yi Linn Teo. "Supply chain network considerations for e-retail of luxury goods in Canada." Thesis, Massachusetts Institute of Technology, 2012. http://hdl.handle.net/1721.1/77468.

Hultberg, Emelie. "Upscaling Circular Business Models in Fashion Retail Value Chains." Licentiate thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-26225.

Delvis finansierat av Handelsbankens forskningsstiftelser (Jan Wallander and Tom Hedelius Foundation, Tore Browalds Foundation)

Ollhoff, Barbara Jean. "A study to identify essential management skills needed to manage chain apparel specialty stores in regional shopping centers." Diss., This resource online, 1991. http://scholar.lib.vt.edu/theses/available/etd-07282008-134216/.

Darmon, Audrey. "Optimization of a Supply Chain : Christian Dior Couture." Thesis, KTH, Industriella informations- och styrsystem, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-138565.

Karlsson, Annika. "Communication of sustainable fashion : To communicate sustainable fashion through the label." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-538.

Choudhury, Bhasker, and Titi Holmgren. "Supply Chain Agility towards Global Outsourcing within Fast Fashion industry, a case study at Gina Tricot." Thesis, Högskolan i Jönköping, Internationella Handelshögskolan, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-16076.

LENNEGREN, ANNA-MARIA, and KJELL. "Risks in a fashion supply chain : A case study of CSR in India." Thesis, Högskolan i Borås, Institutionen Textilhögskolan, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-18061.

Swartz, Deja Elana. "Knock-offs, fakes, replicas, and reals : a cultural supply chain of counterfeit fashion." Thesis, Massachusetts Institute of Technology, 2009. http://hdl.handle.net/1721.1/93049.

Cetin, Hülya, and Valerie Zachee. "Value Creation Process in the Retail Grocery Chain." Thesis, Jönköping University, Jönköping University, Jönköping University, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-9436.

Introduction: The retail market in the 21 st century will be determined on how quickly and efficiently the retailer can respond to shifts in consumer demands. Due to the physical environment of the store (store value) and the interaction with the consumer (shopping trip value), the local retail store has the advantage of generating this tangible and intangible information. It is then of importance that this information will be transferred towards the retailer, who has the opportunity to use this information and generate it into outputs that can be used as negoitables; this value creation process is an unique success indicator for creating a value network within retail supply chain.

Purpose: The aim of this research is to present an understanding on the value creation process in the grocery retail chain.

Methodology: Having an inductive nature, this thesis tried to bring a new understanding on value creation in grocery retail business, by using hermeneutics as a methodology approach. For empirical study, the qualitative approach was used. Data was collected through open-ended interviews with representatives in grocery retail chains.

Conclusion: The main players in the value network were determined in a grocery retail chain as retailer, local retail store and other stores in the chain; and the suppliers. An intensive value exchange between the retail store and the retailer was found and following that, it was concluded that the retailer converts the value input from the local retail store into tangible and intangible value outputs towards suppliers. Combining the conclusions, the research defines that a value network is existing, but on a very low level. But more to the point, the study shows the importance of value creation by the retail chain, and that creating the possibility to share information about products, in-store experience, consumer knowledge, and consumer requirements is one of the biggest advantage the grocery retail chain has to develop this value network further.

Jamil, Kazi Safayat, and Manuel Soares. "Ensuring Supply Chain Resilience in the Food Retail Industry during COVID-19 : The Case for the Food Retail Companies in Sweden using Resource-Based View Theory." Thesis, Jönköping University, IHH, Marketing and Logistics, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-52539.

Donovan, Pamela S. "Joint replenishment and supply chain actions in the retail grocery industry two essays /." College Park, Md. : University of Maryland, 2006. http://hdl.handle.net/1903/3968.

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Here Are the Best 30+ Retail Dissertation Topics & Ideas
You will find the list of over 30 potential retail dissertation topics and ideas for PhD students: 1. The Impact of E-commerce on Traditional Retail: A Comparative Analysis. 2. Sustainable Practices in Retail: A Study of Consumer Perceptions. 3. The Role of Technology in Transforming the Retail Customer Experience. 4.
39 best Retail Management Dissertation Topics Examples
Retail Management Dissertation Topics. Delivering the products directly to the customers is the basic premise of study in retail management. This includes business at the levels of markets, malls, stores, or shops. Research topics in retail management cover different areas that are functional in the domain. Depending on the degree level, the ...
100 Retail Dissertation Topics and Ideas from Experts
The e-commerce sector plays a vital role in developing the factors that are associated with retail management. Therefore, here is a list of trending retail dissertation topics based on the e-commerce sector. Analyze the effect of digital business on the economic development of a country: Develop a case study analysis.
Marketing Dissertation Topics
The following is a list of topics that can be undertaken as a part of social networks and marketing dissertation: Topic 86:The role of Facebook as a marketing tool. Topic 87:Social media marketing vs. traditional marketing evaluating the success rate. Topic 88:Building relationships with customers through social media.
Essays on Retail Operations Management
This dissertation presents research on two topics in retail operations management: the inventory-based lending cycle and the impact of supplier inventory service level on retailer demand. The first study examines the cycle of lending, appraisal, and liquidation that supports collateralized lending on retail inventories. The second study ...
25 Marketing Management Dissertation Topics
Here is a list of the latest marketing management dissertation topics to help you out. Using financial products in the UK retail banking sector. A study of how service quality and customer satisfaction affect brand equity. A study of the antecedents and consequences of a firm's reputation.
80 Retail Marketing Research Topics
Retailtainment in the post-COVID era: strategies to enhance customer engagement and loyalty. In conclusion, this comprehensive list of retail marketing research topics offers many opportunities for students pursuing dissertation research at various degree levels. Whether you are an undergraduate, graduate, or doctoral student, these captivating ...
140+ Business Dissertation Topics and Ideas
Small business dissertation topics. The Role of Entrepreneurship in Economic Development. The Impact of Social Media Marketing on Small Business Growth. Access to Finance for Small Businesses: Challenges and Solutions. The Effect of Government Policies on Small Business Sustainability.
Essays on Retail Management with Emerging Practice and Customer Behavior
Abstract This dissertation is motivated by observations of emerging retail practice and the corresponding customer requirements and behavior. Specifically, it includes the following topics: (1) omni-channel and e-commerce logistics, (2) inventory management, and (3) product strategy and pricing analytics.
200+ Subject-Wise MBA Dissertation Topics to Check Out This Year
Operations Management Dissertation Topics. 1. Defining the concept of 'Legality' in supply chain design. 2. Exploring the role of virtual supply chains in facilitating short-term business collaborations. 3. Assessing the feasibility and effectiveness of self-driving cars in supply chain management. 4.
Dissertations / Theses: 'Retail Supply Chain Management ...
Consult the top 50 dissertations / theses for your research on the topic 'Retail Supply Chain Management.' Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard ...
Dissertations / Theses: 'Retail business management'
Video (online) Consult the top 50 dissertations / theses for your research on the topic 'Retail business management.'. Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA ...
Retail Dissertation Topics Exploring Sales and Marketing Ideas
The current greatest challenge facing a Retail Dissertation is Covid-19. Here's an example research idea: Assessing the Impact of COVID-19 on Marketing Strategies of Retail Businesses The role of COVID-19 in retail marketing. Nine-month closure of physical stores for FMCG companies has been tough over there. They develop the everyday-use products.
Best Retail Dissertation Topics 2022 with Examples
The retail dissertation topics are the titles you will conduct your research on. You can check the list mentioned in this post for more details. Furthermore, you can always consider our top-notch professional assistance to find more interesting dissertation topics or get an expert to customise a project for you.
Business Dissertation Topics and Titles
Business Dissertation Topics for 2022. Topic 1: Assessing how the regional differences between countries influence the business strategies of multinational companies. Topic 2: How corporate social responsibility (CSR) affects customer loyalty: A case study of the UK petroleum industry.
Marketing Dissertation Topics for FREE
It is an important area for modern businesses, and a topical area on which to base your marketing dissertation with highly diverse topics: Digital relationship marketing in the age of COVID-19: Analysing the importance of personalisation and customisation. Generating customer loyalty through high-value content creation - a case study of UK ...
Dissertations / Theses: 'Retail design'
Consult the top 50 dissertations / theses for your research on the topic 'Retail design.'. Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver ...
Dissertation Topics in Marketing
Some special dissertation topics in commerce are: 1) Write about the influence that advertising picks up on the performance of purchasers. 2) Address about the scholars can be trained among the mobile phone business. 3)Write about how foreign commerce can manage standardisation.
Retail Dissertations
High Employee Turnover in the Retail Industry. Dissertation Examples. This dissertation seeks to inform businesses of how high employee turnover can be costly and time consuming which is why the well-known idiom can be used to express the basis of the dissertation: 'prevention is better then cure.'... Last modified: 9th Nov 2021.
215 Retailing Essay Topic Ideas & Examples
The dissertation undertakes a study that compares the sales/ marketing strategies and the performance of the retail businesses during the Christmas season in UK. ... ️ Retailing Essay Topics for College. Retail Clinics: An Evolving Trend; Clothing and Footwear Retail Sector in the United Kingdom;
Retail Dissertation Topics and Ideas
List Of Retail Dissertation Topics For 2020. If you want to take the smart way out of your academic burden, then pick a topic from our list of retail dissertation topics. These topics have been created by some of the best writers in our organization. BBA. Evaluating the role of consumer behavior in retail management.
70+ Dissertation Topics in Marketing 2024
Also Check: 100+ Dissertation Topics in Education in 2024. Top 10 Product Development Dissertation Topics 2024. Product development is a significant aspect, and dissertation topics in marketing based on product development are listed below for students: Open Innovation and the Creation of New Products; Agile Methods for Product Development
Dissertations / Theses: 'Fashion retail supply chain'
Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles. Consult the top 50 dissertations / theses for your research on the topic 'Fashion retail supply chain.'. Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference ...

30+ Best Retail Dissertation Topics for PhD Students

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200+ Subject-Wise MBA Dissertation Topics to Check Out This Year

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