qualitative research defense questions

• Translators
• Graphic Designers

Please enter the email address you used for your account. Your sign in information will be sent to your email address after it has been verified.

17 Thesis Defense Questions and How to Answer Them

A thesis defense gives you the chance to show off your thesis work and demonstrate your expertise in your field of study. During this one- to two-hour discussion with the members of your thesis committee, you'll have some control over how you present your research, but your committee will ask you some prodding questions to test your knowledge and preparedness. They will all have read your thesis beforehand, so their questions will relate to your study, topic, methods, data sample, and other aspects.

A good defense requires mastery of the thesis itself, so before you consider the questions you might face,

1. What is your topic, and why did you choose it?

Give a quick summary in just a few sentences on what you've researched. You could certainly go on for hours about your work, but make sure you prepare a way to give a very brief overview of your thesis. Then, give a quick background on your process for choosing this topic.

2. How does your topic contribute to the existing literature? How is it important?

Many researchers identify a need in the field and choose a topic to bridge the gaps that previous literature has failed to cover. For example, previous studies might not have included a certain population, region, or circumstance. Talk about how your thesis enhances the general understanding of the topic to extend the reach beyond what others have found, and then give examples of why the world needs that increased understanding. For instance, a thesis on romaine lettuce crops in desert climates might bring much-needed knowledge to a region that might not have been represented in previous work.

3. What are the key findings of your study?

When reporting your main results, make sure you have a handle on how detailed your committee wants you to be. Give yourself several options by preparing 1) a very general, quick summary of your findings that takes a minute or less, 2) a more detailed rundown of what your study revealed that is 3-5 minutes long, and 3) a 10- to 15-minute synopsis that delves into your results in detail. With each of these responses prepared, you can gauge which one is most appropriate in the moment, based on what your committee asks you and what has already been requested.

4. What type of background research did you do for your study?

Here you'll describe what you did while you were deciding what to study. This usually includes a literary review to determine what previous researchers have already introduced to the field. You also likely had to look into whether your study was going to be possible and what you would need in order to collect the needed data. Did you need info from databases that require permissions or fees?

5. What was your hypothesis, and how did you form it?

Describe the expected results you had for your study and whether your hypothesis came from previous research experience, long-held expectations, or cultural myths.

6. What limitations did you face when writing your text?

It's inevitable — researchers will face roadblocks or limiting factors during their work. This could be a limited population you had access to, like if you had a great method of surveying university students, but you didn't have a way to reach out to other people who weren't attending that school.

7. Why did you choose your particular method for your study?

Different research methods are more fitting to specific studies than others (e.g., qualitative vs. quantitative ), and knowing this, you applied a method that would present your findings most effectively. What factors led you to choose your method?

8. Who formed the sample group of your study, and why did you choose this population?

Many factors go into the selection of a participant group. Perhaps you were motivated to survey women over 50 who experience burnout in the workplace. Did you take extra measures to target this population? Or perhaps you found a sample group that responded more readily to your request for participation, and after hitting dead ends for months, convenience is what shaped your study population. Make sure to present your reasoning in an honest but favorable way.

9. What obstacles or limitations did you encounter while working with your sample?

Outline the process of pursuing respondents for your study and the difficulties you faced in collecting enough quality data for your thesis. Perhaps the decisions you made took shape based on the participants you ended up interviewing.

10. Was there something specific you were expecting to find during your analysis?

Expectations are natural when you set out to explore a topic, especially one you've been dancing around throughout your academic career. This question can refer to your hypotheses , but it can also touch on your personal feelings and expectations about this topic. What did you believe you would find when you dove deeper into the subject? Was that what you actually found, or were you surprised by your results?

11. What did you learn from your study?

Your response to this question can include not only the basic findings of your work (if you haven't covered this already) but also some personal surprises you might have found that veered away from your expectations. Sometimes these details are not included in the thesis, so these details can add some spice to your defense.

12. What are the recommendations from your study?

With connection to the reasons you chose the topic, your results can address the problems your work is solving. Give specifics on how policymakers, professionals in the field, etc., can improve their service with the knowledge your thesis provides.

13. If given the chance, what would you do differently?

Your response to this one can include the limitations you encountered or dead ends you hit that wasted time and funding. Try not to dwell too long on the annoyances of your study, and consider an area of curiosity; for example, discuss an area that piqued your interest during your exploration that would have been exciting to pursue but didn't directly benefit your outlined study.

14. How did you relate your study to the existing theories in the literature?

Your paper likely ties your ideas into those of other researchers, so this could be an easy one to answer. Point out how similar your work is to some and how it contrasts other works of research; both contribute greatly to the overall body of research.

15. What is the future scope of this study?

This one is pretty easy, since most theses include recommendations for future research within the text. That means you already have this one covered, and since you read over your thesis before your defense, it's already fresh in your mind.

16. What do you plan to do professionally after you complete your study?

This is a question directed more to you and your future professional plans. This might align with the research you performed, and if so, you can direct your question back to your research, maybe mentioning the personal motivations you have for pursuing study of that subject.

17. Do you have any questions?

Although your thesis defense feels like an interrogation, and you're the one in the spotlight, it provides an ideal opportunity to gather input from your committee, if you want it. Possible questions you could ask are: What were your impressions when reading my thesis? Do you believe I missed any important steps or details when conducting my work? Where do you see this work going in the future?

Bonus tip: What if you get asked a question to which you don't know the answer? You can spend weeks preparing to defend your thesis, but you might still be caught off guard when you don't know exactly what's coming. You can be ready for this situation by preparing a general strategy. It's okay to admit that your thesis doesn't offer the answers to everything – your committee won't reasonably expect it to do so. What you can do to sound (and feel!) confident and knowledgeable is to refer to a work of literature you have encountered in your research and draw on that work to give an answer. For example, you could respond, "My thesis doesn't directly address your question, but my study of Dr. Leifsen's work provided some interesting insights on that subject…." By preparing a way to address curveball questions, you can maintain your cool and create the impression that you truly are an expert in your field.

After you're done answering the questions your committee presents to you, they will either approve your thesis or suggest changes you should make to your paper. Regardless of the outcome, your confidence in addressing the questions presented to you will communicate to your thesis committee members that you know your stuff. Preparation can ease a lot of anxiety surrounding this event, so use these possible questions to make sure you can present your thesis feeling relaxed, prepared, and confident.

Header image by Kasto .

Related Posts

Using Grammatical Metaphors in Academic Writing

5 Tips for Becoming a Great Ph.D. Advisor

• Academic Writing Advice
• All Blog Posts
• Writing Advice
• Admissions Writing Advice
• Book Writing Advice
• Short Story Advice
• Employment Writing Advice
• Business Writing Advice
• Web Content Advice
• Article Writing Advice
• Magazine Writing Advice
• Grammar Advice
• Dialect Advice
• Editing Advice
• Freelance Advice
• Legal Writing Advice
• Poetry Advice
• Graphic Design Advice
• Logo Design Advice
• Translation Advice
• Blog Reviews
• Short Story Award Winners
• Scholarship Winners

Take your thesis to new heights with our expert editing

• Graduate School

40 Thesis Defense Questions

Practicing answering thesis defense questions in a mock thesis defense is the best way to get ready for this challenging step in your academic career. Aside from knowing your research project inside and out, you must have solid strategies for tackling different question types and talking about why you chose your research topic. You might have already answered questions related to your research interests in your research interest statement and grad school interview questions , but now after years for in-depth study, it's time to really test what you have accomplished! Check out some of the hardest thesis defense questions below and read our expert responses!

>> Want us to help you get accepted? Schedule a free strategy call here . <<

Article Contents 11 min read

What to expect in a thesis defense.

A thesis defense is your chance to demonstrate your in-depth knowledge and expertise in the topic of your research thesis. While you will be able to take charge of the narrative and present your research to those on your thesis committee, the professors will prod you to test how well you know and understand your topic. The questions are mostly open-ended and give you the chance to showcase your knowledge and understanding, as well as any future plans you may have regarding your research topic.

A thesis defense usually lasts between one and two hours, depending on the area of your research. It starts with you giving a presentation of your interest, findings, and conclusions. After you have finished, the committee members will ask you questions based not only on your presentation, but also on your written thesis as they will have read it before your presentation. Lastly, the committee might approve your thesis or suggest changes to your paper.

Preparing thesis defense questions requires you to start well in advance. While the duration of your thesis defense might vary as per your institution's requirements, the major idea is to defend your research. Thus, you should go about preparing for your thesis defense questions by taking the following steps.

Interested in a quick overview of the section below? Check out this infographic:

Re-read your thesis for clarity

Your thesis defense questions will be based on what you have written in your research paper. Hence, it is a good idea to re-read your paper. You should be clear on the concepts and understand your research well. It might have been some time since you would have submitted your paper, so a revision should be the starting point of your preparation.  

Have an answer strategy and structure

Plan a strategy to answer the panel’s questions. Keep your answers direct, but elaborate on the research details wherever necessary. If you do not know the answer to a question, that is alright. The key is to be able to formulate an answer even if you do not possess enough knowledge to answer at that point in time. For instance, if a question is about the content of your research, you can say something like “I am not certain my research touches on the question you are asking, but my research has led me to Dr. X. Based his evidence, I would have to conclude that…” Having a strategy for answering even the most unexpected questions can be a life saver in these situations!

Most of the thesis defense questions can be easily predicted based on your research. You can prepare a list of possible questions when you are going through your paper. Getting to know the committee can help you in preparing better. Their areas of expertise can help you in determining what they might ask. Once you have a list of questions, you can start brainstorming how you might answer them. 

Prepare your slides in advance

If you require visual aids such as slides, it is a good idea to prepare them beforehand. You can double-check the slides and make sure that your presentation will run smoothly on the day of your thesis defense. Make sure your slides are arranged in the correct order. 

Attend a thesis defense of other candidates if it is an open event

If your institution allows it, you can visit a thesis defense of other candidates. This will give you an excellent idea of what you can expect in your meeting. If it is not possible to attend the event, you can speak to your peers to find out how their meeting went and what questions were asked.

Dress appropriately for your meeting

The thesis defense meeting is a formal event, and hence you should be dressed in formal clothes. While there are no strict dressing rules, you should consider it something equivalent to a job interview. Don’t just wear your T-shirt and appear in front of the committee. Your formal suit is a better option for the occasion.

Practice speaking for your meeting

Take your preparation to the next level by practicing your presentation. This activity will give you the confidence for the actual meeting and presentation. You can request your academic peers to help you out in the practice task. Based on their feedback in the mock session, you can improve for the actual session. Make sure to prepare well for the mock session as if you are preparing for the actual session. You can also practice your speech and body language in the mock session. If you used thesis writing services , these professionals would also be the ideal people to test you in a mock thesis defense – don’t hesitate to reach out to them again!

Sample Thesis Defense Questions and Answers

1.    what is your research study all about.

In your answer, you should summarize your research in a few sentences. The question is simple but requires technical expertise for a better explanation of concepts. For instance, if you completed a thesis in an attempt to explain the constituents of dark matter in the universe and particle accelerators, you could frame your answer like this:

In this research, the different aspects of dark matter and its detection models have been investigated. The cosmic ray positron excess observed by the PAMELA detector has been discussed and explained through the construction of models of decaying dark matter. The cosmic-ray electron and positron spectra were studied assuming a general Dirac structure for the four fermion contact interactions of interest. A supersymmetric leptophilic Higgs model was constructed to explain the possible excess of gamma rays in the galactic center. Finally, by the use of Razor analysis, an improvement on the dark matter collider searches is considered.  

2.    Why did you choose this study?

This question requires you to answer what motivated you to pursue the study in the first place. Your answers could touch on your interests in the area of the study. For example, if you conducted a study called “Media Combat: The Great War and the Transformation of American Culture” then you can shape your answer like this:

The First World War (1914-1918) has always been a topic of fascination for me, and my prime interest lies in exploring the state of society at that time. I wanted to analyze the formation of a nationalized, wartime cultural apparatus during the United States' involvement in the war and how theatre and music transformed the relationship between the government and American citizens. 

3.    Why did you choose this particular title for your research?

The title of your thesis captures the main point of your research, which is why it is so important to use an appropriate title. Your committee will want to know how you came to the final decision of naming your work. For example,

I chose the title “Dark matter in the heavens and at colliders: Models and constraints” for my research thesis because my research attempts to explain the constituency of dark matter as it occurs in the universe. “The heavens” is another word for the universe. Dark matter can also be created in particle accelerators such as the CERN collider. I have attempted to provide an explanation for both of the cases through the use of models, along with describing the constraints which exist in the current times due to certain scientific limitations.

4.    What is the scope of your study?

In your answer, you have to define the boundaries of your project and define exactly what you are studying. There can be several elements involved but you have to define the parameters that you have chosen to study. For example,

My study is on the efficacy of equity stocks in the US market. For my study, I have chosen 50 companies listed on the NASDAQ. You can review the names of these companies on page 5 of my thesis.

5.    What phenomenon were you trying to understand with this research?

Describe the focus concept of your thesis in the answer. For example,

In our study “Motivation to volunteer”, we were looking to study the Theory of Planned Behavior by analyzing the behavioral and normative beliefs that influence attitudes and subjective norms.

Want increase your productivity and mainain a healthy work life balance to help get you through your thesis project? Here are some tips straight from our CEO:

6.    Who will be most interested in your research?

You can talk about who may be affected by your research and the parties who can potentially benefit from the research. Take a look at this example:

My sociology thesis on “Impact of social media on youngsters” can be of interest to sociology academics, social media companies, education experts, and parents of youngsters in general.

7.    Did your research questions evolve during the process? If so, how?

Often, qualitative research questions change over time with respect to the responses that you might get from your focus group. Or you might just change your question as you do lab research or general text research. You can describe the change to the evaluating committee. For example,

We started our study to understand the impact of the new public policy change on recycling of vinyl waste through installation of garbage bins specifically for vinyl products. However, after interviewing some of the respondents in the target community, we found that the rule is actually irrelevant to their behavior and thoughts because the percentage of vinyl waste in that specific locality was very low and it didn’t need the installation of dedicated bins for the purpose. Going by their frustrations with the current economic insecurity, our study evolved into the impact of costs incurred by public policy changes.           

8.    What gaps did you intend to bridge with your research?

Your research thesis must eliminate the present gaps in the concepts related to your subject topic.

The relationship between hard water and its effect on the size of the kidney stone is not clear yet, so we analyzed the mineral composition of hard water to determine its impact on the size of the kidney stone.

9.    Why is your research significant?

The answer to this research question should outline the impact of your research on your field of study. You may talk about the new insights contributed by your research and its impact on society.

Through my study on “The effect of chamomile in reducing stress and promoting better sleep,” patients with insomnia and anxiety will be able to find alternative treatments without the use of medicinal drugs. The medical abilities of chamomile will promote the usage of ingredients in nature and will encourage the community to plant more herbs and trees.

10. What did you find in your research?

You may describe your research in a few sentences in this answer. For instance,

In our study on “Impact of artificial fluoride in water on the human body,” we found that excessive exposure to high quantities of Fluoride can result in tooth discoloration and bone issues in humans since it has neurotoxic qualities. 

11. What research findings surprised you?

When you conduct research, you come across findings that you were not expecting earlier. If you had such an experience, you might describe the same to the evaluation committee when you answer this question. For example,

I was expecting that business promotion through social media would not be a good idea for rural enterprises in developing countries in my comparative analysis of the usage of traditional and contemporary marketing methods. But I was surprised to learn that 68% of rural textile businesses in Nigeria promote their products on Instagram.

12. What is the validity of your findings?

You have to talk about the conditions in which your research findings would be valid.

In my research, I have considered test anxiety to be involving both nervous system activation and negative thoughts. Thus, my measure of test anxiety has included the elements of both nervous feelings and negative thoughts, the conditions in which my findings are valid.

For example,

For studying the differential protein expression, its localization, and distribution at different levels, we used the method of immunostaining in our research.

14. What sources did you use for data collection?

You would have used several sources to search for data for your topic. You may elaborate on those sources. You might have referred to databases, content on the web, or even conducted primary research by interviewing prospects. Thus, you can talk about these sources. Refer to the following answer:

To understand the impact of the current tax regime on skilled workers, we interviewed 150 subjects in 5 months. Additionally, we referred to databases and scholarly works available by authors who had previously conducted such studies for previous tax laws and rates. 

15. How can your research be put into practice?

This question talks about the practical implications of your research. You should talk about how your research is beneficial for society and how it can help in eliminating current issues.

In our research titled “Effectiveness of Meditation on Reducing the Anxiety Levels of College Students in the US,” we discovered that students who practiced meditation at least thrice a week were two times more likely to score better in their exams, owing to the positive impact of meditation. So, this research finding can help in the reduction of mental health issues among students. A suitable course of action would be to hold meditating sessions a couple of times a week. 

16. How will your findings contribute to the related area of knowledge?

Our study on medicinal analysis of herbs conveys information about various medicinal benefits of chamomile in treating depression and contributes to the area of medicinal botany.

17. Did you experience any limitations in your research?

Our research on “Impact of smoking on β-cell function and risk for type 2 diabetes in US citizens” finds that smoking increases the risk of diabetes among smokers. However, smokers might be affected by some genetic conditions which can protect them from diabetes. 

18. What sampling techniques did you use?

When conducting research, it is practically not possible to study the entire number of elements. So, you would be using a method to select a sample population.

In our study “Impact of consumption of soda on the health of teenagers in Corpus Christi”, we used area sampling to divide the city into several areas and then selected some clusters for our sample group.

19. What are the dependent and independent variables in your research?

In research, several variable factors impact your study. You can describe these variables. Independent variables have values which are not affected by other variables in your study. On the other hand, the dependent variables have values that change with changes in the independent variable. For example,

In our study on “Impact of online tutoring on test scores”, the independent variable is the nature of the classes i.e., online and the participants' test score is the dependent variable.

20. What areas do you suggest for further research?

As a researcher, you should be able to describe what further areas are open for research with the addition of your research to the field. This can act as a starting point for future researchers. For example,

In my research on “Effectiveness of Acetaminophen in treating sports induced injuries”, I discovered that administering Acetaminophen is not very effective for treating joint pains such as the knee. This further suggests measures for the regulation of Acetaminophen in the production of painkillers for body pain and the search for alternative compounds.

Practice Questions

After taking a look at the sample answers, now try answering these questions by yourself:

Do you have any closing comments? "}]">

After submitting your research thesis for evaluation, you have to appear before a panel of professors and present your work; afterwards, they will ask you questions about your research.

You have to plan and prepare for your thesis defense. Review your paper and anticipate the questions that the committee can ask. Practice with mock defense sessions using professional servicesand make improvements based on their feedback. Be prepared with a strategy for answering any question asked by the panel.

Your research thesis should be on a topic of your interest. Scan your course syllabus to find something that makes you curious. Or, you can even refer to your grad school career goals statement to review what got you interested in grad school in the first place. Shortlist a few topics and zero down to the one that excites you the most.

The first step in preparing for a master’s thesis defense is to revise your research paper and write down a list of questions that the committee might ask. Find answers to those questions and get ready for your presentation. Practice your presentation beforehand. Try to attend a thesis defense of other candidates to know what you can expect in your session. 

You will get questions related to what you have mentioned in your research paper. The most common starting questions are “what is your research about?" and “what was your motivation behind choosing this topic?” Later on, the committee asks you more detailed questions on research methodology, literature review, study variables, research findings, recommendations, and areas of further research.

You can get help from a grad school essay tutor for your research thesis writing. They can help you in developing writing skills and reviewing your work. They can proofread your work and provide recommendations on areas of improvement.

You can include your research thesis on your grad school CV to show your practical knowledge and skills. You can add the details of the study in a separate section for research experience.

Immediately after the thesis defense, the evaluation panel will decide whether to approve your paper as submitted or request some changes, or reject it.

To pass a thesis defense, a majority of the panel members must approve the defense. In case of more than one vote against you, you can fail the thesis.

A thesis defense can last for two hours or longer, depending on your area of research.

Your thesis defense presentation should include the focus concept, findings, recommendation, and conclusion.

The contribution of your thesis towards your degree differs as per institution. You can refer to your course handbook for exact details. In most cases, the committee needs to approve your thesis for you to graduate from your degree.

Want more free tips? Subscribe to our channels for more free and useful content!

Apple Podcasts

Like our blog? Write for us ! >>

Have a question ask our admissions experts below and we'll answer your questions.

why did you choose this place for a research locale

BeMo Academic Consulting

Hi Jeff! Yes, this can also be one of the questions you are asked in a thesis defense!

That is good

Hello Eshetu! Thanks for your comment. Glad you found this helpful!

Very helpful

Thanks, Abel. Glad you found this helpful. 

Helpful thank you.

Hi Lagat! Thanks!

As an 11th-grade student, I don't have any experience in thesis or research defense in general. Me and my groupmates will be conducting our research title defense next week, this is invaluable information for us. Thank you!

You are very welcome, Kate!

THANK YOU SO MUCH FOR THIS, I REALLY APPRECIATE.

Hello Stephanie! Thanks for your comment.

EMELDA NAFULA NYONGESA

This is a good guideline to post graduate students (Masters and PhD) CPA:Emelda Nyongesa

Hi Emelda! Thanks!

Get Started Now

Talk to one of our admissions experts

Our site uses cookies. By using our website, you agree with our cookie policy .

FREE Training Webinar:

How to make your grad school application stand out, (and avoid the top 5 mistakes that get most rejected).

Time Sensitive. Limited Spots Available:

We guarantee you'll get into grad school or you don't pay.

Swipe up to see a great offer!

The top 10 thesis defense questions (+ how to prepare strong answers)

Crafting a thesis is significant, but defending it often feels like the ultimate test. While nerve-wracking, proper preparation can make it manageable. Prepare for your thesis defense with insights on the top questions you can expect, including strategies for answering convincingly.

Mastering the thesis defense: cultivate a success mindset

Question 1: why did you choose this particular topic for your research, question 2: how does your research contribute to the existing body of knowledge, question 3: what are the key findings of your research, question 4: can you defend your research methodology, question 5: how did you analyze the data and what challenges did you encounter, question 6: what theoretical frameworks or references underpin your research, question 7: how did you address ethical considerations in your research, question 8: in what ways does your research contribute to the field, question 9: how did you ensure your research was free from bias, question 10: where can future research go from here.

Nurturing a success mindset for your defense is pivotal. This means adopting a mental outlook geared towards achieving favorable outcomes during your thesis defense. To truly excel in this pivotal academic moment, it’s imperative to cultivate both confidence and composure.

Confidence enables you to present your research with conviction, while composure allows you to navigate any challenges with grace and clarity.

Remember, you know your thesis best, so trust in your expertise.

In essence, a success mindset encompasses the belief in your abilities, coupled with the ability to remain calm and focused under pressure.

Stay composed and focused, relying on your thorough preparation. If you encounter a question you can’t answer, gracefully guide the conversation back to familiar topics.

Use strategic responses when needed. For example, if a question goes beyond your thesis scope, acknowledge its relevance but steer back to your focused areas. Similarly, if you’re unfamiliar with a theory or literature, admit it but offer related insights or perspectives.

By embracing these principles and staying confident and adaptable, you’ll navigate your thesis defense with ease.

This question delves into the origins of your academic journey, aiming to understand not just what you studied, but the underlying motivations and processes that drove your exploration. It’s not merely about the superficial aspects of your research, but rather about the deeper intellectual curiosity that ignited your quest.

To effectively respond, take the opportunity to elaborate on the intricacies of your journey. Begin by unpacking the specific interests or questions that sparked your intellectual curiosity in the subject matter. What events, experiences, or influences led you to delve into this particular area of study? Providing an anecdote or example that vividly illustrates the genesis of your scholarly pursuit can be helpful.

Moreover, discuss the gaps you identified in the existing literature that motivated you to contribute to your field. What deficiencies or unanswered questions did you observe? How did these gaps inspire you to embark on your research journey with the aim of filling these voids? By articulating the specific shortcomings in the current body of knowledge, you demonstrate a nuanced understanding of your research area and underscore the significance of your work.

Additionally, highlight any personal or academic experiences that played a pivotal role in steering you towards your chosen topic. Whether it was a transformative educational experience, a profound personal interest, or a meaningful encounter, these experiences can offer valuable insights into the origins of your scholarly pursuits.

In summary, when articulating your narrative, consider the following key points:

• Unpack the specific interests or questions that sparked your intellectual curiosity.
• Discuss the gaps in the existing literature that motivated your research.
• Highlight any personal or academic experiences that influenced your choice of topic.

This question delves into the vital role your research plays within the existing body of knowledge, urging you to articulate its significance and impact. It’s not merely about the subject matter you’ve studied, but also about the unique contributions and advancements your research brings to your field. To effectively respond, delve into the intricacies of your work and its implications for the broader academic landscape.

Begin by emphasizing the novelties and breakthroughs your research introduces. Highlight specific aspects of your study that represent advancements in understanding or methodologies. Whether it’s a novel approach to a longstanding problem, the discovery of new phenomena, or the development of innovative methodologies, these contributions underscore the significance of your research within the academic community.

Next, describe how your work engages with or challenges current conversations in your field. Discuss the existing paradigms or theories your research builds upon or critiques. Articulate how your findings contribute to ongoing debates or reshape prevailing understandings. By positioning your research within the broader context of scholarly discourse, you showcase its relevance and impact on the evolving landscape of your field.

Illuminate how your findings could influence future research trajectories. Explore potential avenues for further inquiry that emerge from your research findings. Consider how your work opens up new questions or areas of exploration for future researchers. By identifying these potential research directions, you demonstrate the forward-looking nature of your work and its potential to shape the future trajectory of your field.

In summary, when addressing how your research contributes to the existing body of knowledge, consider the following key points:

• Emphasize the novelties and breakthroughs your research introduces.
• Describe the conversations in your field that your work engages with or challenges.
• Illuminate how your findings could influence future research trajectories.

Addressing the question of your research’s key findings demands skill, as it necessitates succinctly summarizing your work while conveying its significance. To effectively respond, distill your findings into digestible takeaways that encapsulate the essence of your research. Identify the central discoveries or outcomes of your study, ensuring clarity and conciseness in your presentation.

Furthermore, relate these findings to the broader implications they hold for your field. Articulate how your research contributes to advancing knowledge or addressing pressing issues within your academic discipline. Consider the potential impact of your findings on theory, practice, or policy, highlighting their relevance and significance within the larger scholarly community.

Additionally, be prepared to elucidate the nuances and complexities involved in your results. While providing a concise summary of your findings is essential, it’s equally important to acknowledge the intricacies and limitations of your research. Discuss any methodological considerations, unexpected outcomes, or areas for further investigation, demonstrating a nuanced understanding of your work.

In summary, when addressing the key findings of your research, consider the following key points:

• Distill your findings into digestible takeaways.
• Relate the outcomes to the broader implications they hold for your field.
• Be prepared to shed light on the nuances and complexities involved in your results.

Defending your research methodology entails a comprehensive understanding of its rationale, alignment with research objectives, and acknowledgment of potential limitations. It’s not merely about explaining the methods employed but also justifying why they were chosen over alternative approaches. To effectively respond, delve into the intricacies of your methodology and its implications for the study.

Begin by elucidating the reasons for selecting the chosen methodology over alternatives. Discuss the specific advantages or suitability of the selected approach in addressing the research questions or objectives. Consider factors such as feasibility, appropriateness for the research context, and compatibility with the theoretical framework guiding your study.

Furthermore, explain how your chosen methods align with your research objectives. Articulate how the selected methodology enables you to achieve the intended outcomes and contribute to answering the research questions. Discuss how each methodological choice supports the overall research design and furthers the overarching goals of the study.

Be prepared to discuss the limitations inherent in your chosen methodology and how you mitigated them. Acknowledge any constraints or shortcomings associated with the selected approach, such as potential biases, sample size limitations, or data collection challenges. Demonstrate your awareness of these limitations and discuss the strategies implemented to address or minimize their impact on the validity and reliability of your findings.

In summary, when defending your research methodology, consider the following key points:

• Justify the methodology with reasons for selecting it over alternatives.
• Explain the methods’ alignment with your research objectives.
• Be ready to discuss the limitations and how you mitigated them.

Addressing the intricacies of data analysis involves not only outlining the techniques employed but also navigating the challenges encountered and evaluating the reliability and validity of the interpretations drawn. When responding to inquiries about data analysis, it’s essential to provide a comprehensive understanding of the methodologies employed, the obstacles faced, and the strategies utilized to ensure the accuracy and credibility of the findings.

Begin by outlining the techniques used for data analysis. Describe the specific methods, tools, and software employed to process and interpret the data collected. Whether it involved quantitative statistical analysis, qualitative coding techniques, or a combination of both, provide insights into the analytical framework guiding your study. Additionally, discuss the rationale behind the chosen analytical approach and how it aligns with the research objectives and questions.

Next, share the hurdles faced during the data analysis process and how you overcame them. Reflect on any challenges encountered, such as data cleaning issues, missing data, or unexpected patterns in the dataset. Discuss the steps taken to address these challenges, whether through iterative refinement of analytical techniques, consultation with peers or supervisors, or adaptation of the research design. Highlighting your ability to navigate obstacles demonstrates resilience and resourcefulness in overcoming methodological challenges.

Furthermore, discuss the reliability and validity of your data interpretation. Evaluate the rigor and credibility of your analytical process, considering factors such as data integrity, consistency, and relevance to the research objectives. Discuss any measures taken to ensure the trustworthiness of the findings, such as inter-coder reliability checks, triangulation of data sources, or member checking with participants. By critically examining the reliability and validity of your data interpretation, you provide insights into the robustness of your analytical approach and the credibility of the conclusions drawn.

In summary, when addressing inquiries about data analysis, consider the following key points:

• Outline the techniques used for data analysis.
• Share the hurdles faced during the process and how you overcame them.
• Discuss the reliability and validity of your data interpretation.

Exploring the theoretical underpinnings of your research involves delving into the foundational frameworks and seminal works that informed your study’s conceptual framework and analytical approach. When responding to inquiries about theoretical frameworks , it’s essential to provide a comprehensive understanding of the theories and references that shaped your research, elucidate their influence on your hypothesis and analysis, and reflect on the potential contributions or revisions your study may offer to existing theoretical foundations.

Begin by naming the key theories and seminal works that guided your research. Identify the theoretical frameworks that provided the conceptual scaffolding for your study, as well as the seminal works that shaped your understanding of the research area. Discuss how these theories and references informed your research design, methodology, and analytical approach, providing a theoretical lens through which to interpret your findings.

Elucidate on how these frameworks shaped your hypothesis and analysis. Describe how the theoretical perspectives and insights gleaned from seminal works informed the development of your research questions, hypotheses, and analytical framework. Discuss the ways in which these theoretical frameworks guided your data collection and interpretation, influencing the selection of variables, measures, and analytical techniques employed in your study.

Reflect on how your research may contribute to or revise these theoretical foundations. Consider the implications of your findings for advancing existing theoretical frameworks or revising established paradigms within your field. Discuss how your research extends or challenges current theoretical perspectives, offering new insights, conceptual refinements, or empirical evidence that may enrich or reshape prevailing theories. By critically examining the relationship between your research and existing theoretical frameworks, you provide insights into the broader theoretical implications and contributions of your study.

In summary, when addressing inquiries about theoretical frameworks, consider the following key points:

• Name the key theories and seminal works that guided your research.
• Elucidate on how these frameworks shaped your hypothesis and analysis.
• Reflect on how your research may contribute to or revise these theoretical foundations.

When addressing ethical considerations in your research, it’s essential to demonstrate a commitment to upholding ethical standards and protecting the rights and well-being of participants. Responding to inquiries about ethical protocols involves explaining the steps taken to ensure ethical conduct throughout the research process, describing the consent process and data protection measures implemented, and mentioning any institutional review board (IRB) approvals obtained.

Begin by explaining the ethical protocols you followed. Detail the ethical guidelines, codes of conduct, or regulatory frameworks that informed your research design and conduct. Discuss how these guidelines influenced decisions regarding participant recruitment, data collection methods, confidentiality protocols, and data storage procedures, emphasizing your adherence to ethical principles throughout the research process.

Describe the consent process, if applicable, and how you protected participants’ data. Provide insights into how informed consent was obtained from participants, including the procedures used to inform participants about the research purpose, risks, benefits, and their rights. Discuss any measures taken to safeguard participants’ privacy and confidentiality, such as anonymizing data, securing data storage, and limiting access to sensitive information, ensuring the protection of participants’ identities and personal information.

Mention any institutional ethics review board approvals you obtained. Highlight any formal ethical review processes or approvals obtained from relevant regulatory bodies, such as IRBs or ethics committees. Discuss how the research protocol was reviewed for compliance with ethical guidelines and standards, including considerations of participant welfare, informed consent procedures, and data protection measures. By acknowledging the oversight and approval of institutional review bodies, you demonstrate your commitment to ethical integrity and accountability in conducting research involving human subjects.

In summary, when addressing inquiries about ethical considerations in your research, consider the following key points:

• Explain the ethical protocols you followed.
• Describe the consent process and data protection measures implemented.
• Mention any institutional ethics review board approvals obtained.

When discussing the contributions of your research to the field, it’s essential to highlight the novel insights and potential impact your thesis offers. Responding to inquiries about your research’s significance involves detailing the unique perspectives and fresh understanding it brings to the academic discourse, as well as considering its implications for future research or practice and arguing its relevance within the broader academic community.

Begin by detailing the novel insights your thesis provides. Articulate the key findings, discoveries, or perspectives that distinguish your research from existing literature and contribute to advancing knowledge within your field. Discuss how your study fills gaps in current understanding, challenges established assumptions, or offers innovative approaches to addressing pressing issues, highlighting its potential to generate new avenues of inquiry and broaden the scope of scholarly discourse.

Discuss how your findings might influence future research or practice. Consider the implications of your research for shaping future scholarship, informing policy decisions, or guiding professional practice within relevant domains. Reflect on the potential practical applications, theoretical advancements, or methodological innovations stemming from your findings, highlighting their significance for advancing the field and addressing real-world challenges.

Be prepared to argue the relevance of your research within the broader academic community. Articulate the broader significance of your study within the context of current debates, trends, or priorities within your discipline. Discuss how your research aligns with existing scholarly agendas, contributes to interdisciplinary dialogue, or addresses pressing societal concerns, underscoring its relevance and potential impact on shaping the direction of future research and practice.

In summary, when addressing inquiries about the contributions of your research to the field, consider the following key points:

• Detail the novel insights your thesis provides.
• Discuss how your findings might influence future research or practice.
• Be prepared to argue the relevance of your research within the broader academic community.

When ensuring the integrity of your research and minimizing bias, it’s crucial to maintain objectivity and rigor throughout the study. Responding to inquiries about bias involves discussing the steps taken to uphold objectivity, describing any blind or double-blind procedures employed, and acknowledging and mitigating any unavoidable biases that may have arisen during the research process.

Begin by discussing the steps taken to maintain objectivity and rigor. Detail the strategies implemented to minimize the influence of personal biases, preconceptions, or external factors on the research outcomes. This may include adhering to a predetermined research protocol, using standardized procedures for data collection and analysis, and engaging in peer review or validation processes to ensure the reliability and validity of the findings.

Describe any blind or double-blind procedures employed in the study. Explain how blinding techniques were used to prevent bias in data collection, analysis, or interpretation. This may involve withholding certain information from researchers or participants to minimize the potential for conscious or unconscious bias to influence the results. Discuss how these procedures were implemented and their impact on enhancing the credibility and impartiality of the research outcomes.

Acknowledge any unavoidable biases that may have emerged during the research process and discuss how they were mitigated. Reflect on the inherent limitations or sources of bias in the study design, data collection methods, or participant selection criteria. Discuss the steps taken to minimize the impact of these biases, such as conducting sensitivity analyses, controlling for confounding variables, or triangulating data sources to corroborate findings.

In summary, when addressing inquiries about bias in your research, consider the following key points:

• Discuss steps taken to maintain objectivity and rigor.
• Describe any blind or double-blind procedures employed.
• Acknowledge any unavoidable biases and discuss how they were mitigated.

When considering the potential trajectory of your research topic, it’s essential to identify areas where further investigation could yield valuable insights, discuss unexplored questions that emerged from your research, and reflect on the limitations of your study as starting points for future research endeavors. Responding to inquiries about the future direction of research involves suggesting fruitful areas for further investigation, highlighting unresolved questions, and leveraging the limitations of your study as opportunities for future exploration.

Begin by suggesting areas where further investigation could be fruitful. Identify specific gaps, ambiguities, or unanswered questions within the existing literature that warrant additional inquiry. Consider emerging trends, advancements in technology or methodology, or pressing societal issues that may inform potential research directions. Propose research topics or hypotheses that build upon the findings of your study and extend the boundaries of current knowledge within your field.

Discuss unexplored questions that arose from your research. Reflect on any unexpected findings, anomalies, or areas of ambiguity that emerged during the course of your study. Consider how these unanswered questions or unresolved issues could serve as catalysts for future research endeavors, prompting further investigation into related phenomena, alternative explanations, or novel research methodologies.

Reflect on the limitations of your study as starting points for future research. Acknowledge any constraints, biases, or methodological shortcomings that may have influenced the outcomes or interpretations of your study. Discuss how these limitations provide opportunities for future research to refine methodologies, address confounding variables, or explore alternative theoretical frameworks. Consider how addressing these limitations could enhance the validity, reliability, and generalizability of future research findings within your field.

In summary, when addressing inquiries about the potential trajectory of your research topic, consider the following key points:

• Suggest areas where further investigation could be fruitful.
• Discuss unexplored questions that arose from your research.
• Reflect on the limitations of your study as starting points for future research.

Master Academia

Get new content delivered directly to your inbox.

Subscribe and receive Master Academia's quarterly newsletter.

How to harness theoretical and conceptual frameworks for groundbreaking research

25 short graduation quotes: inspiration in four words or less, related articles.

Getting the most out of thesis supervision meetings

75 linking words for academic writing (+examples)

How to write a fantastic thesis introduction (+15 examples)

Why you cannot write a PhD thesis in 3-6 months

Preparing For Your Dissertation Defense

13 Key Questions To Expect In The Viva Voce

By: Derek Jansen (MBA) & David Phair (PhD) . Reviewed By: Dr Eunice Rautenbach | June 2021

Preparing for your dissertation or thesis defense (also called a “viva voce”) is a formidable task . All your hard work over the years leads you to this one point, and you’ll need to defend yourself against some of the most experienced researchers you’ve encountered so far.

It’s natural to feel a little nervous.

In this post, we’ll cover some of the most important questions you should be able to answer in your viva voce, whether it’s for a Masters or PhD degree. Naturally, they might not arise in exactly the same form (some may not come up at all), but if you can answer these questions well, it means you’re in a good position to tackle your oral defense.

Viva Voce Prep: 13 Essential Questions

• What is your study about and why did you choose to research this in particular?
• How did your research questions evolve during the research process?
• How did you decide on which sources to include in your literature review?
• How did you design your study and why did you take this approach?
• How generalisable and valid are the findings?
• What were the main shortcomings and limitations created by your research design?
• How did your findings relate to the existing literature?
• What were your key findings in relation to the research questions?
• Were there any findings that surprised you?
• What biases may exist in your research?
• How can your findings be put into practice?
• How has your research contributed to current thinking in the field?
• If you could redo your research, how would you alter your approach?

#1: What is your study about and why did you choose to research this in particular?

This question, a classic party starter, is pretty straightforward.

What the dissertation or thesis committee is assessing here is your ability to clearly articulate your research aims, objectives and research questions in a concise manner. Concise is the keyword here – you need to clearly explain your research topic without rambling on for a half-hour. Don’t feel the need to go into the weeds here – you’ll have many opportunities to unpack the details later on.

In the second half of the question, they’re looking for a brief explanation of the justification of your research. In other words, why was this particular set of research aims, objectives and questions worth addressing? To address this question well in your oral defense, you need to make it clear what gap existed within the research and why that gap was worth filling.

#2: How did your research questions evolve during the research process?

Good research generally follows a long and winding path . It’s seldom a straight line (unless you got really lucky). What they’re assessing here is your ability to follow that path and let the research process unfold.

Specifically, they’ll want to hear about the impact that the literature review process had on you in terms of shaping the research aims, objectives and research questions . For example, you may have started with a certain set of aims, but then as you immersed yourself in the literature, you may have changed direction. Similarly, your initial fieldwork findings may have turned out some unexpected data that drove you to adjust or expand on your initial research questions.

Long story short – a good defense involves clearly describing your research journey , including all the twists and turns. Adjusting your direction based on findings in the literature or the fieldwork shows that you’re responsive , which is essential for high-quality research.

#3: How did you decide on which sources to include in your literature review?

A comprehensive literature review is the foundation of any high-quality piece of research. With this question, your dissertation or thesis committee are trying to assess which quality criteria and approach you used to select the sources for your literature review.

Typically, good research draws on both the seminal work in the respective field and more recent sources . In other words, a combination of the older landmark studies and pivotal work, along with up-to-date sources that build on to those older studies. This combination ensures that the study has a rock-solid foundation but is not out of date.

So, make sure that your study draws on a mix of both the “classics” and new kids on the block, and take note of any major evolutions in the literature that you can use as an example when asked this question in your viva voce.

#4: How did you design your study and why did you take this approach?

This is a classic methodological question that you can almost certainly expect in some or other shape.

What they’re looking for here is a clear articulation of the research design and methodology, as well as a strong justification of each choice . So, you need to be able to walk through each methodological choice and clearly explain both what you did and why you did it. The why is particularly important – you need to be able to justify each choice you made by clearly linking your design back to your research aims, objectives and research questions, while also taking into account practical constraints.

To ensure you cover every base, check out our research methodology vlog post , as well as our post covering the Research Onion .

#5: How generalizable and valid are the findings?

This question is aimed at specifically digging into your understanding of the sample and how that relates to the population, as well as potential validity issues in your methodology.

To answer question this well, you’ll need to critically assess your sample and findings and consider if they truly apply to the entire population, as well as whether they assessed what they set out to. Note that there are two components here – generalizability and validity . Generalizability is about how well the sample represents the population. Validity is about how accurately you’ve measured what you intended to measure .

To ace this part of your dissertation defense, make sure that you’re very familiar with the concepts of generalizability , validity and reliability , and how these apply to your research. Remember, you don’t need to achieve perfection – you just need to be aware of the strengths and weaknesses of your research (and how the weaknesses could be improved upon).

Need a helping hand?

#6: What were the main shortcomings and limitations created by your research design?

This question picks up where the last one left off.

As I mentioned, it’s perfectly natural that your research will have shortcomings and limitations as a result of your chosen design and methodology. No piece of research is flawless. Therefore, a good dissertation defense is not about arguing that your work is perfect, but rather it’s about clearly articulating the strengths and weaknesses of your approach.

To address this question well, you need to think critically about all of the potential weaknesses your design may have, as well as potential responses to these (which could be adopted in future research) to ensure you’re well prepared for this question. For a list of common methodological limitations, check out our video about research limitations here .

#7: How did your findings relate to the existing literature?

This common dissertation defense question links directly to your discussion chapter , where you would have presented and discussed the findings in relation to your literature review.

What your dissertation or thesis committee is assessing here is your ability to compare your study’s findings to the findings of existing research . Specifically, you need to discuss which findings aligned with existing research and which findings did not. For those findings that contrasted against existing research, you should also explain what you believe to be the reasons for this.

As with many questions in a viva voce, it’s both the what and the why that matter here. So, you need to think deeply about what the underlying reasons may be for both the similarities and differences between your findings and those of similar studies.

#8: What were your key findings in relation to the research questions?

This question is similar to the last one in that it too focuses on your research findings. However, here the focus is specifically on the findings that directly relate to your research questions (as opposed to findings in general).

So, a good way to prepare for this question is to step back and revisit your research questions . Ask yourself the following:

• What exactly were you asking in those questions, and what did your research uncover concerning them?
• Which questions were well answered by your study and which ones were lacking?
• Why were they lacking and what more could be done to address this in future research?

Conquering this part dissertation defense requires that you focus squarely on the research questions. Your study will have provided many findings (hopefully!), and not all of these will link directly to the research questions. Therefore, you need to clear your mind of all of the fascinating side paths your study may have lead you down and regain a clear focus on the research questions .

#9: Were there any findings that surprised you?

This question is two-pronged.

First, you should discuss the surprising findings that were directly related to the original research questions . Going into your research, you likely had some expectations in terms of what you would find, so this is your opportunity to discuss the outcomes that emerged as contrary to what you initially expected. You’ll also want to think about what the reasons for these contrasts may be.

Second, you should discuss the findings that weren’t directly related to the research questions, but that emerged from the data set . You may have a few or you may have none – although generally there are a handful of interesting musings that you can glean from the data set. Again, make sure you can articulate why you find these interesting and what it means for future research in the area.

What the committee is looking for in this type of question is your ability to interpret the findings holistically and comprehensively , and to respond to unexpected data. So, take the time to zoom out and reflect on your findings thoroughly.

#10: What biases may exist in your research?

Biases… we all have them.

For this question, you’ll need to think about potential biases in your research , in the data itself but also in your interpretation of the data. With this question, your committee is assessing whether you have considered your own potential biases and the biases inherent in your analysis approach (i.e. your methodology). So, think carefully about these research biases and be ready to explain how these may exist in your study.

In an oral defense, this question is often followed up with a question on how the biases were mitigated or could be mitigated in future research. So, give some thought not just to what biases may exist, but also the mitigation measures (in your own study and for future research).

#11: How can your findings be put into practice?

Another classic question in the typical viva voce.

With this question, your committee is assessing your ability to bring your findings back down to earth and demonstrate their practical value and application. Importantly, this question is not about the contribution to academia or the overall field of research (we’ll get to that next) – it is specifically asking about how this newly created knowledge can be used in the real world.

Naturally, the actionability of your findings will vary depending on the nature of your research topic. Some studies will produce many action points and some won’t. If you’re researching marketing strategies within an industry, for example, you should be able to make some very specific recommendations for marketing practitioners in that industry.

To help you flesh out points for this question, look back at your original justification for the research (i.e. in your introduction and literature review chapters). What were the driving forces that led you to research your specific topic? That justification should help you identify ways in which your findings can be put into practice.

#12: How has your research contributed to current thinking in the field?

While the previous question was aimed at practical contribution, this question is aimed at theoretical contribution . In other words, what is the significance of your study within the current body of research? How does it fit into the existing research and what does it add to it?

This question is often asked by a field specialist and is used to assess whether you’re able to place your findings into the research field to critically convey what your research contributed. This argument needs to be well justified – in other words, you can’t just discuss what your research contributed, you need to also back each proposition up with a strong why .

To answer this question well, you need to humbly consider the quality and impact of your work and to be realistic in your response. You don’t want to come across as arrogant (“my work is groundbreaking”), nor do you want to undersell the impact of your work. So, it’s important to strike the right balance between realistic and pessimistic .

This question also opens the door to questions about potential future research . So, think about what future research opportunities your study has created and which of these you feel are of the highest priority.

#13: If you could redo your research, how would you alter your approach?

This question is often used to wrap up a viva voce as it brings the discussion full circle.

Here, your committee is again assessing your ability to clearly identify and articulate the limitations and shortcomings of your research, both in terms of research design and topic focus . Perhaps, in hindsight, it would have been better to use a different analysis method or data set. Perhaps the research questions should have leaned in a slightly different direction. And so on.

This question intends to assess whether you’re able to look at your work critically , assess where the weaknesses are and make recommendations for the future . This question often sets apart those who did the research purely because it was required, from those that genuinely engaged with their research. So, don’t hold back here – reflect on your entire research journey ask yourself how you’d do things differently if you were starting with a  blank canvas today.

Recap: The 13 Key Dissertation Defense Questions

To recap, here are the 13 questions you need to be ready for to ace your dissertation or thesis oral defense:

As I mentioned, this list of dissertation defense questions is certainly not exhaustive – don’t assume that we’ve covered every possible question here. However, these questions are quite likely to come up in some shape or form in a typical dissertation or thesis defense, whether it’s for a Master’s degree, PhD or any other research degree. So, you should take the time to make sure you can answer them well.

If you need assistance preparing for your dissertation defense or viva voce, get in touch with us to discuss 1-on-1 coaching. We can critically review your research and identify potential issues and responses, as well as undertake a mock oral defense to prepare you for the pressures and stresses on the day.

Psst... there’s more!

This post was based on one of our popular Research Bootcamps . If you're working on a research project, you'll definitely want to check this out ...

You Might Also Like:

12 Comments

Very interesting

Interesting. I appreciate!

Really appreciating

My field is International Trade

Interesting

This is a full course on defence. I was fabulously enlightened and I gained enough confidence for my upcoming Masters Defence.

There are many lessons to learn and the simplicity in presentationmakes thee reader say “YesI can”

This is so helping… it has Enlightened me on how to answer specific questions. I pray to make it through for my upcoming defense

Lovely to hear that 🙂

Really educative and beneficial

Interesting. On-point and elaborate. And comforting too! Thanks.

Thank you very much for the enlightening me, be blessed

Thankyou so much. I am planning to defend my thesis soon and I found this very useful

Very interesting and useful to all masters and PhD students

Submit a Comment Cancel reply

Your email address will not be published. Required fields are marked *

Save my name, email, and website in this browser for the next time I comment.

• Print Friendly

• Request new password
• Create a new account

Completing Your Qualitative Dissertation: A Road Map from Beginning to End

Student resources, 101 qualitative dissertation questions.

These questions and answers correlate to pages in Completing Your Qualitative Dissertation: A Road Map from Beginning to End, Third Edition , which you have purchased.

As teachers of qualitative research and advisors of doctoral students, we have witnessed and experienced many of the frustrations of students confronted with the academic challenge of writing a dissertation. The questions below have been raised time and again in conversations with students and research colleagues. The intent of including these questions in the companion website for Completing Your Qualitative Dissertation: A Road Map From Beginning to End is that they will hopefully stimulate critical thinking, reflection, and dialogue, thereby motivating doctoral students or prospective doctoral students to seek and consult additional relevant texts and resources in order to delve deeper into the many issues raised. These questions might also be used to prompt discussion between doctoral students and their advisors.

One caveat in compiling this list of questions is to demystify the dissertation process but not to sacrifice intellectual rigor for the sake of simplification. Completing a qualitative dissertation indeed is a rigorous and demanding process, and understanding the process means grasping many complex and interrelated issues.  As a second caveat, one must remember that while most institutions will approach the dissertation in common ways, at the same time there are differences in terms of the organization and presentation, as well as distinct differences in terms of what and how qualitative language and terminology are used. This book presents information as guidelines that are meant to be flexible per institutional expectations and requirements, and subject to modification depending on your institution, department, and program. As such, students should always consult with their advisors and committee members to ascertain specific or particular institutional or departmental requirements.

The questions and answers correspond to the book’s structure and are divided into eight parts:

Parts 1–2 cover conceptual information; that is, the thinking and planning aspects of the dissertation. Parts 3–6 cover the practical aspects involved in preparing to actually write the dissertation. Part 7 includes the detailed requirements related to each of the chapters that compose the dissertation. Part 8 provides the information that one needs regarding the various activities that occur after writing the dissertation. 

• Part 1: Planning and Gearing Up
• Part 2: Choosing an Appropriate Qualitative Approach
• Part 3: Preparing and Writing the Proposal

Part 4: Conducting the Research: Data Collection

Part 5: conducting the research: data analysis, part 6: conducting the research: interpretation and synthesis.

• Part 7: Writing Up and Presenting the Research

Part 8: Planning for the Dissertation Defense and Beyond

Part 9: preparing for the defense, part 1: planning and gearing up.

1. How does qualitative research and quantitative research differ, and what are the defining features of qualitative research? 

Rather than determine cause and effect, or predict or describe the distribution of an attribute among a population, qualitative researchers are interested in understanding how people interpret their experiences and how they construct their worlds. The two paradigms or orientations that inform qualitative research, namely Interpretivism and Critical Theory, place emphasis on seeking understanding of the meanings of human actions and experiences, and on generating accounts of meaning from the viewpoints of those involved. Both paradigms assume that reality is socially constructed and that there is no single observable reality, but rather multiple realities or interpretations. For more information regarding the key defining features of qualitative research, see pages 37–44; 53–55 .

2. What is implied by “rigor” in qualitative research, and what does it mean to conduct a “rigorous” qualitative study?

Sound research requires a systematic and rigorous approach to the design and implementation of the study, the collection and analysis of data, and the interpretation and reporting of findings. Central to the rigor of qualitative research is whether participants’ perspectives have been authentically represented in the research process, and whether the findings are coherent in the sense that they “fit” the data and social context from which they were derived. Because rigor is about being very transparent, evaluating the quality of qualitative research includes criteria that are concerned with good practice in the conduct of the research (methodological rigor), as well as criteria related to the trustworthiness of interpretations made (interpretive rigor). For more information regarding rigor vis-à-vis qualitative research, refer to pages 162–164; 240–242 .

3. Writing a qualitative dissertation is a long and iterative process. What exactly is this “process,” and what should a student expect?

Writing a dissertation is a process but not one that is neat and linear. This work is intellectually rigorous—requiring intensive thinking, preparation, and planning—and is very much a matter of having tenacity, perseverance, and patience. For most people, conducting research and writing a document such as this is a first-time endeavor, an undertaking for which there is little experience. For a broad overview of the qualitative dissertation process, see page 3 .

4. How does one manage data in the most efficient and practical manner throughout the dissertation process?

As you proceed with your research, you will begin to gather and accumulate a diverse array of material that has potential relevance. You certainly do not want to lose any of your material, nor do you want to drown in it. Organizing and managing dissertation-related “stuff” right from the beginning is essential to getting on track and staying focused. For more information regarding data management strategies, see pages 19–20; 65–66 .

5. How can I start thinking about planning my time and resources?

The ability to focus, problem-solve, and make informed decisions at every step of the way will bring your study to completion. Because the time commitment required is substantial, you will need to pace yourself from the beginning. For some practical strategies, suggestions, and tips, see pages 20–23.

6. What would be a realistic timeline in which to complete my dissertation, and how can I remain practical about this?

If you work on your dissertation only when you feel like it, the project will most likely never be completed. Scheduling your time allows you to develop a plan for writing, and also helps reduce the pressure associated with deadlines, as well as the tendency to procrastinate. Moreover, setting a schedule also helps integrate your writing into the rest of your life. There are some basic principles for developing an effective writing schedule, and these can be found on pages 35–36.

7. Journaling is said to be an integral aspect of the qualitative dissertation process. Why is this necessary?   Aside from keeping track of information, you also need to keep track of your thinking. One way to ensure that you preserve your reasoning and thinking and are able to spell out the development of your ideas, is to keep a research journal. The rationale for recording your thinking is explained on page 23.  

8. What is the actual starting point of any qualitative dissertation?

The starting point for any research project, and indeed the first major challenge in conducting research, involves identifying and developing a sound topic. How to go about selecting a worthy and researchable topic and considering potential options is described on page 24.

 9. Does my selected topic need to be original or unique?

A dissertation should be an original piece of research and should make a significant contribution to the field. However, it is important to remember that making an original contribution does not imply that there need be an enormous “breakthrough.” In social science research, the discovery of new facts is rarely an important or even challenging criterion. Rather, research is a process of searching or re-searching for new insights; it is about advancing knowledge or understanding of a practice or phenomenon. More information on going about selecting a topic is provided on page 27.

10.  Once I have decided on an area of interest, how do I go about developing and refining a researchable topic? 

Once you have identified a general area of interest, you will need to begin narrowing your topic. The process of developing a researchable topic is a process of idea generation—the movement from a general interest “out there” toward a more clearly refined idea around a researchable problem. More about this “narrowing” process is discussed on pages 28–30.

Part 2: Choosing an Appropriate Qualitative Approach 

11. What are the most common traditions or genres of qualitative research, and what are the key differences between them? 

There are numerous qualitative traditions or genres, each of which has ways of defining a research topic, critically engaging the literature on that topic, identifying significant research problems, designing the study, and collecting, analyzing, and presenting the data so that it will be most relevant and meaningful. Understanding the logic behind a research approach allows your study to be appropriately positioned within an inquiry tradition and also lays the foundation for supporting your study’s findings. Pages 44–45 offer a descriptive and critical overview of some of the most current qualitative traditions.  

12. What are the key characteristics of Case Study methodology, and how do I conduct a case study?

As a form of qualitative research methodology, case study is an intensive description and analysis of a bounded social phenomenon (or multiple bounded phenomena)—be this a social unit or a system such as a program, institution, process, event, or concept. Case study is at the same time both a methodology (a type of design in qualitative inquiry) and an object of study. Case study is an exploratory form of inquiry that affords significant interaction with research participants, providing an in-depth picture of the unit of study. More information can be found on pages 46–47.

13. What is Ethnography and how is an ethnographic study conducted?

Ethnography, as both a method and a product, has multiple intellectual traditions located in diverse disciplines. The researcher studies a cultural or social group in its natural setting, closely examining customs and ways of life, with the aim of describing and interpreting cultural patterns of behavior, values, and practices. Rooted in cultural anthropology, ethnography involves extended observations of the group, most often through the researcher as a participant observer becoming immersed in the day-to-day lives of the participants. More information can be found on pages 47–48.

14. What is Phenomenology, and what are the characteristics of a phenomenological study?

Phenomenology is both a philosophy and a method, the purpose of which is to investigate the meaning of the lived experience of people to identify the core essence of human experience or phenomena as described by research participants. Phenomenology does not endeavor to develop a theory to explain the world; rather, the aim is to facilitate deeper insight to help us maintain greater contact within the world. Phenomenologists focus on describing what all participants have in common, the basic purpose of research being to reduce individual experiences with a phenomenon to a description of the universal essence. More information can be found on pages 48–49.

15. What is Grounded Theory, and what does a grounded theory study look like?

The purpose of grounded theory is to inductively generate theory that is grounded in, or emerges from, the data. A core component of grounded theory is to move beyond description and to have the researcher generate or discover a theory that is “grounded” in data from the field—especially in actions, interactions, and social processes. Research involves multiple recurrent stages of data collection and the refinement of abstract categories of information. More information can be found on pages 49–50.

16. What is Narrative Inquiry, and how does one go about conducting this type of research?

Narrative research has many forms, incorporates a variety of practices and applications, and is rooted in different social disciplines. As a method, narrative research begins with the experiences as expressed in lived and told stories of individuals or cultures. In this form of research, the researcher studies the lives of one or more individuals through the telling of stories, including poetry, play, or performance. Paramount to all narrative work is the centrality of relationship in the research process and recognition of the sacredness of the stories that participants share and trust within the research environment. Uncertainty and tension guide the work, and rather than produce conclusive findings, the process is intended to offer understanding and meaning. More information can be found on pages 50–51.

17. What is Action Research, and what is an action research study?

Action research is a systematic orientation toward inquiry that seeks effective solutions to complex problems that people confront in their communities and organizations. Especially valuable to those involved in professional, organizational, and community research, action research focuses on specific situations that people encounter by engaging them in collaborative relationships and working on developing localized solutions. Action research, being about collaborative and democratic practices, makes it essentially political because it aims to influence processes of change. Action research is an intervention because it promotes actual change. More information can be found on pages 51–52.

18. What are Postmodernism, Poststructuralism, and Critical Theory Research?

In the past two decades, a critical turn has taken place in the social sciences, humanities, and applied fields, with scholars challenging the historical assumptions of neutrality in inquiry, asserting that all research is fundamentally political. It is increasingly argued that research involves issues of power and that traditionally conducted social science research has silenced, marginalized, and oppressed groups in society by making them the passive objects of inquiry. Postmodernism views the world as complex and reality as transitional. In recognition of the socially constructed nature of the world, meaning rather than knowledge is sought because knowledge is seen as constrained by the discourses that were developed to protect powerful interests. Poststructuralism, with its emphasis on language, forms a subset of postmodernism. More information on these genres can be found on pages 52–53.

19. With all the different options available, how do I go about choosing an appropriate qualitative research approach for my study?

The choice of research approach is directly tied to one’s research problem and purpose. A research problem should not be modified to fit a particular research approach; nor can you assume a particular qualitative approach regardless of your research problem. Having decided on a qualitative research approach, you will proceed to appropriately design your study within the framework of one of the traditions or genres of qualitative inquiry. Thus, the components of the design process (e.g., the theoretical framework, research purpose, and methods of data collection and data analysis) reflect the principles and features that characterize that tradition. More information can be found on pages 55–56.

Part 3: Preparing and Writing the Proposal 

20. What exactly is the dissertation proposal, and what is its function and purpose?

The proposal is an integral and very distinct segment of the dissertation process. It is a well-thought-out written action plan that identifies a narrowly defined problem; a purpose that describes how the problem will be addressed; research questions that are tied to the purpose and, when answered, will shed light on the problem; a review of the literature and relevant research to determine what is already known about the topic; and data collection and data analysis methods. More information regarding the content and process of the dissertation proposal can be found on pages 61–62.

21. How do I go about developing my proposal, and what are the key components of a qualitative dissertation proposal?

As mentioned at the outset of this book, and as you will be reminded throughout, while most institutions approach the proposal and dissertation in common ways, at the same time there are differences in terms of the organization and presentation, and distinct differences in terms of what and how qualitative language and terminology are used. This book presents information as guidelines that are meant to be flexible per institutional expectations and requirements, and subject to modification depending on your institution, department, and program. You will no doubt have to attend carefully to the variations that reflect the expectations and requirements of your particular institution. More information pertaining to the core elements of a qualitative proposal (introduction, literature review, and methodology) can be found on pages 63–65.

22. What are some additional elements that I should be aware of when preparing my proposal?

In addition to the three key parts of the proposal (introduction, literature review, methodology), there are some other elements that you will need to address, and information regarding these elements can be found on pages 65–66.

23. What is an elevator speech?

You may have heard the term "elevator speech." This refers to your ability to clearly and concisely answer the question "what is your study about?" A few points about an elevator speech and its relationship vis-a-vis your proposal are presented on page 66.

24. The idea of a “literature review” really scares me! There seems to be so much that is required! How do I even begin to think about it? 

Literature review is a distinct form of academic writing, a skill that doctoral candidates must master to demonstrate knowledge of the literature landscape that surrounds any given dissertation research problem. Right from the beginning, the literature review is an essential, integral, and ongoing part of the research process. Producing good reviews is a test of your ability to manage the relevant texts and materials, analytically interpret ideas, and integrate and synthesize ideas and data with existing knowledge. Guidelines and suggestions regarding undertaking, managing, and operationalizing literature reviews are provided on pages 105–108.

25. What are some of the most important guidelines regarding academic writing?

A dissertation demonstrates your ability to write a coherent volume of intellectually demanding work. It involves the combination of performing research and writing about your research to describe and explain it. As a researcher/writer, knowing how to best express your ideas in written form to convey them to the reader becomes an essential skill. The dissertation requires a high level of scholarly writing, and as such you will have to get into the mode of writing for a particular audience, that is, the academic community. Further information regarding academic writing requirements is presented on pages 66–68.

26. What are the general format and style requirements for a qualitative dissertation?

A research report must consistently follow a selected system for format and style. Format refers to the general pattern of organization and arrangement of the report. Style refers to appropriate writing conventions and includes rules of grammar, spelling, capitalization, and punctuation to be followed in preparing the report. Most colleges and universities require the use of a specific style—either their own or that in a published style manual. You will need to make inquiries regarding your particular department’s recommended style preference. Regardless of which style manual you use, you are expected to adhere to its rules meticulously. Further information regarding format and style is presented on pages 68–70.

27. What are some of the most important aspects of academic integrity, and what constitutes plagiarism?

The strength of your writing rests on your ability to refer to and incorporate the work of others. It is imperative, however, that you attribute recognition to all and any sources of information that you use. Integrity matters! There are few intellectual offenses more serious than plagiarism in academic and professional contexts. A charge of plagiarism can have severe consequences, including expulsion from a university or loss of a job, not to mention a writer’s loss of credibility and professional standing. Further information regarding academic integrity and strategies for avoiding plagiarism is presented on pages 71–73.

28. What is Institutional Review Board (IRB) approval, and why is it necessary?

Any research designed to research human subjects, interact with human subjects, provide interventions for human subjects, obtain identifiable information about living subjects, or observe and record private behavior of human subjects, must come under the jurisdiction of the governing board of Institutional Research. Institutional Review Boards (IRBs) have emerged in accredited academic institutions of higher education as bureaucratic entities responsible for the regulation, governance, and enforcement of significant research ethics. While there are some variations across disciplines and national boundaries, IRB approval is a stamp of credibility backed by a legitimate academic institution. This credibility is valuable both for the researcher and for the research participants. Further information regarding application for IRB approval is discussed on pages 74–75.

29. What are the differences between “methodology” and “research methods”?

Methodology determines how the researcher thinks about a study, how decisions about the study are made, and how researchers position themselves to engage firstly with participants and then with the data that are generated. The term methods commonly denote specific techniques, procedures, or tools used by the researcher to generate and analyze data. The methods that a qualitative researcher chooses are informed by both the research design and the research methodology so that there is a conceptual fit across all levels. More about methodology and methods, and the interrelationship between them, can be found on page 157 .

30. What is meant by “methodological congruence”?

As the researcher, you actively create the link among problem, purpose, and approach through a process of reflecting on problem and purpose, focusing on researchable questions and considering how to best address these questions. Thinking along these lines affords a research study “methodological congruence.” In essence, the position of the researcher is the bridge between philosophy, methodology, and the application of methods. Thus, the alignment between the research question, chosen methodology and personal philosophy, and the ability of the researcher to be reflexive in relation to the research is critical to ensure congruence in the study that will be manifested in the products of the research. More information regarding the notion of methodological congruence can be found on pages 153–154.

31. What are the most commonly used methods of data collection in qualitative research?

Based on the research questions, specific data collection methods are chosen to gather the required information in the most appropriate and meaningful way. A solid rationale for the choice of methods used is crucial, as this indicates methodological congruence, and illustrates that the choice of methods is grounded in the study’s overall research design. Details pertaining to some of the most commonly used methods of data collection (e.g., interviews, focus groups, observation, critical incidents, surveys, and document review) can be found on pages 154–157.

32. What is meant by “triangulation” of methods, and how important is this?

Triangulation enhances the quality of data from multiple sources (e.g., people, events) in multiple ways (e.g., interviews, observations, document review) with the idea that this will illuminate different facets of situations and experiences, and help portray them in their entirety and complexity. More about triangulation strategies and the significance thereof in qualitative research can be found on page 154.

33. What are some of the most important considerations when writing up the methods section?

To show that you have done a critical reading of the literature, and to acknowledge that data collection methods are not without some advantages, your discussion should be sufficiently detailed. More information pertaining to these necessary details is presented on page 158.

34. The idea of “researcher as instrument” is often portrayed as problematic. How do I best understand this phenomenon, and how can I go about defending this perspective to those who see qualitative research as limited and subjective?

“Researcher as instrument” raises important ethical, accountability, and social justice issues, including inter-subjectivity, power, positioning, and voice. Importantly, the reflexive researcher understands that all research is value-bound and that a reflective stance is therefore imperative; that is, reflexivity implies the explicit self-consciousness on the part of the researcher, including social, political, and value positions. Reflexivity is defined as the researcher’s conscious awareness of her or his cognitive and emotional filters comprising their experiences, world-views, and biases that may influence their interpretation of participants’ perceptions. More information on this key qualitative research issue can be found on pages 54–55; 242–243.

35. What is qualitative data analysis really all about?  

Qualitative data analysis is the process of bringing order, structure, and meaning to the masses of data you have collected. Although there are stages dedicated to formal analysis, analysis is an inherent and ongoing part of the research and writing process. Many students become overwhelmed at this point of the dissertation process, having completed or still being immersed in data collection and faced with mounds and mounds of “stuff” and unsure about what needs to be done first. Indeed, there can be a really vast amount of data that need to be transcribed, organized, and reduced. More on qualitative data analysis can be found on pages 187–189.

36. What advice is there for student researchers to best prepare themselves for the huge task of data analysis?

The data generated by qualitative methods are voluminous, and the sheer quantity of raw data can indeed be quite daunting. The best piece of advice I can offer is that if data are to be thoroughly analyzed, they must be well organized . Attention to detail in managing data is important at every stage of the research process. This notion becomes all too clear when it is time to write up the research. Strategies regarding data management in preparation for data analysis are presented on pages 189–190.

37. What does it mean to develop an “analytic mindset”?

Qualitative research does not purport to be objective nor is this a goal of qualitative research. However, to be rigorous, qualitative research does strive to be transparent, and to openly and clearly document and communicate all decisions taken throughout the research process. This must become an integral part of your thinking and mindset. More about ways of maintaining transparency, and hence ensuring the rigor of your study, is discussed on pages 158–159; 188–189.

38. There are many different ways to go about doing qualitative data analysis. How do I decide on the best approach for my specific study?

Different qualitative research traditions or genres promote specific strategies for data analysis. Whatever approach you choose to use should be suited to the research tradition that you have adopted. In addition, the preference of your advisor and your department will of course need to be taken into consideration. Different analytic strategies are discussed on pages 190–193.

39. What are “codes,” and what are their role and function in the qualitative data analysis process?

Much is made about coding as a fundamental skill for qualitative analysis. Although there is really nothing that mysterious about it, the literature on data analysis and coding in particular is voluminous, and the vast amount of information can certainly be overwhelming. Details pertaining to codes and the overall coding process are provided on pages 197–199.

40. What is the procedure for coding data?

The reason you have spent so much time and energy talking to participants is to find out what their experience is and to endeavor to understand it from their perspective. You, as the researcher, will be exercising judgment as to what you think is significant in each interview transcript. Some passages may stand out because they are striking to you in some way. Others may stand out because they are contradictory and seem inconsistent with your conceptual framework. In this regard, you must be vigilant in not only seeking material that supports your own opinions but also remaining open to the unexpected. All of the aspects of coding your material are presented on pages 201–202.

41. What do you do once you have coded your data?

Once you have coded your material, you are ready to categorize your units of information. What is imperative is that your coding scheme and conceptual framework continue to remain flexible. All aspects of the process of assigning your codes to categories are presented on pages 202–204.

42. What is content analysis, and how does it differ from coding?

In traditional content analysis studies, counting the number of times a particular set of codes occurs is an important measure in assessing the frequency of items or phenomena. However, in the qualitative analysis process, frequency of occurrence is not necessarily an indicator of significance. The analytic approaches for most coding methods do not ask you to count; they ask you to ponder, speculate, assess, integrate, and synthesize. Qualitative analysis therefore goes way beyond simply counting . See pages 199–200 for further discussion on this distinction.

43. There is a lot of talk around computer software analysis programs? What types are available, and are these preferable than conducting a manual “old fashioned” analysis of my data?

If you choose to make use of computer aided software, then searching for the most appropriate program is important so that it directly supports and is usable in terms of your study’s research design and methodology. Information regarding the most common software currently in use, including benefits and limitations, is provided on pages 205–207.

44. How does “data analysis” differ from “interpretation of findings”?

By way of data analysis , you are forming a record of frequently occurring phenomena or patterns of behavior. Once you have established patterns, these patterns need to be explained.  This is where interpretation of findings comes into play. Whereas the chapter of data analysis presents the findings of your research by organizing data from various sources into categories to produce a readable narrative, the purpose of the chapter dealing with interpretation of findings is to provide interpretative insights into your study’s findings. You now have an opportunity to communicate to others what you think your findings mean and integrate your findings with literature, research, and practice. More about this is discussed on pages 233–236.

45. What essentially is “interpretation” in qualitative research? How do I go about interpreting what I have found?

Qualitative research begins with questions, and its ultimate purpose is learning. To inform the questions, the researcher collects data . Data are like building blocks that, when grouped into patterns, become information , which in turn, when applied or used, becomes knowledge . The challenge of qualitative analysis lies in making sense of large amounts of data—reducing raw data, identifying what is significant, and constructing a framework for communicating the meaning of your findings. This is discussed on pages 240–243.

46.  How and in what ways does analysis of findings differ among the various qualitative research traditions?

Analytical approaches are linked to particular forms of data collection and are underpinned by specific conceptual and philosophical traditions. These differences are discussed on page 238.

47. How and in what ways does interpretation of findings differ among the various qualitative research traditions?

Just as there are clear analytic distinctions among traditions or genres demanding that the researcher will have to think about data analysis in a particular way, so are interpretation and representation strategies specific to each tradition. These differences are discussed on page 241.

48. How do I prepare myself for analysis and interpretation?

You might ask yourself what the chapter on interpretation of findings is really all about and what it should constitute. Since findings are not to be taken at face value, how does one go about seeking the deeper meanings behind the findings? What is really involved? And how does one get started? How to begin thinking about your analysis and interpretation is presented on page 236.

 49. How do I begin to go about analyzing and interpreting my findings? 

You are most likely asking yourself what the chapter on analysis of findings is really all about and what it should constitute. How does one get started, and what is really involved? You may want to structure your thinking according to three interrelated activities: (a) Seeking significant patterns and themes among the findings, (b) making use of description and interpretation, and (c) providing some sort of synthesis or integration. More about these activities and how to go about “peeling back” the many layers in order to explain the meaning behind your findings is provided on pages 236–244.

50. What are the limitations of my credibility in the analytic and interpretive process? After all, I bring my own perspectives and experiences, and hence assumptions, subjectivity and biases!

Whereas in quantitative research the role of the researcher is detached with the aim of being as objective as possible, in qualitative research, the researcher is personally involved, believing that research is always value-bound. Factors that enhance the credibility of a qualitative study are discussed on page 244.

51. A lot is made about the notion of “synthesis.” What are the implications of synthesizing findings in qualitative research?

Qualitative research involves moving from a holistic perspective to individual parts (analysis) and then back to a holistic look at the data (synthesis). Whereas the findings chapter splits apart and separates out pieces and chunks of data to tell the “story of the research,” the analysis chapter is an attempt to reconstruct a holistic understanding of your study. Analysis is intended to ultimately depict an integrated picture. More details are presented on pages 243–244.

Part 7: Writing Up and Presenting the Research 

You will notice that the questions in Part 7 below are organized around particular standard dissertation chapters. Please be aware that different institutions have different expectations and requirements with regard to the structure and flow of dissertation chapters. Students will need to consult with their advisors in this regard. 

7.1 Introduction to the Study 

52. What is the overall purpose of Chapter One (the study’s Introduction), and what are the key components of this chapter?

The first chapter of your dissertation is the most critical, and everything that follows hinges on how well this chapter is constructed. The introductory chapter therefore sets the stage for the study; it also makes a case for the significance of the problem, contextualizes the study, and provides an introduction to its basic components—most specifically, directing the reader to the research problem, research purpose, and research questions. This first chapter of the dissertation also forms part of the proposal. The various elements that comprise this chapter are discussed on pages 9–10; 85.

53. How do I move from identifying a research topic to developing and articulating a viable research problem?

The sooner you can begin to narrow your research interests (topic) and identify and develop a topical focus (research problem), the better.  Beginning researchers often confuse a topic with a research problem. A topic refers to a general area of interest. A research problem is more specific; it seeks to understand some aspect of the general topic. More on how to begin narrowing down a research topic and developing a clear research problem is discussed on pages 86–88.

54. What is the research problem, and how does this inform the development of research purpose and research questions?

At the heart of a dissertation is the articulation of the research problem. This is the place where most committee members go first to understand and assess the merits of a proposal or a dissertation. More on the research problem and how it informs the research questions is discussed on pages 88–91.

55. How do I go about developing and honing my research problem statement?

The problem statement serves a foundational role in that it communicates what is the formal reason for engaging in the dissertation in the first place. The problem statement is the discrepancy between what we already know and what we want to know. The problem statement also illustrates why we care; that is, why your study should be conducted. More details about what constitute a viable problem statement, and how to go about assessing viability, is discussed on pages 87–89.

56. What is the purpose statement, and how do I articulate this?

Once you have identified your own narrowly defined topic and concise problem statement, you are ready to formulate your purpose statement. The purpose statement is the major objective or intent of the study ; it enables the reader to understand the central thrust of the research.  More about the purpose statement and how to go about developing this is discussed on pages 88–90.

57. How do I develop and articulate effective and relevant research questions?

The research questions are directly tied to the research purpose. Answering the questions must accomplish the study’s purpose and contribute to shedding light on and addressing the problem. One must be able to trace all the ideas in the research questions back through the purpose statement to the problem statement; this underscores that you must ask relevant and effective questions. Details regarding how to craft research questions are included in pages 90–92.

58. What are some other additional elements that need to be included in the introductory chapter?

The first chapter of your dissertation (and of your proposal) introduces and describes the critical components that set in place a research study: problem, purpose, and research questions. In addition, there are some other associated elements or subsections. It should be noted that there may be some variations in required subheadings depending on individual programs and/or universities, and you should be sure to check for this. An outline of typical subheadings that compose Chapter One is presented on pages 92–94.

7.2 The Literature Review Chapter

59. What is the function and purpose of the literature review chapter in the qualitative dissertation?

The literature review is a sophisticated form of research in its own right that requires a great deal of research skill and insight. You are expected to identify appropriate topics or issues, justify why these are the appropriate choice for addressing the research problem, search for and retrieve the appropriate literature, analyze and critique the literature, create new understandings of the topic through synthesis, and develop a conceptual framework that will provide the underlying structure for your study. More on the function and purpose of the literature review chapter is presented on pages 104–105.

60. What is the scope of the literature review chapter in the dissertation? In other words, how extensive is the review meant to be?

The major purpose of reviewing the literature is to determine what has already been done that relates to your topic. This knowledge not only prevents you from unintentionally duplicating research that has already been conducted, but it also affords you the understanding and insight needed to situate your topic within an existing framework. Therefore, a thorough search and reading of related literature is, in a very real sense, part of your own academic development—part of becoming an “expert” in your chosen field of inquiry. Given all of this, you might be asking, “What is the scope of a literature review, and how extensive will this review need to be?” These questions are responded to on pages 105–108.

61. How do I start preparing for the literature review?  

Thinking about the entire literature review may be overwhelming and intimidating. Instead of viewing it as one big whole, try to think of it as a series of steps—and steps within those steps—and prepare to tackle each topic one by one, setting small achievable goals within each topic area. The different stages of the literature review process, and all the key elements involved in digesting scholarly sources, are discussed on pages 108–118.

62. What is the idea of “synthesis” vis-à-vis the literature review? And how is synthesis different from summary?

Synthesis and summary are strategies that are used in reading, review, and research. Both are important skills or techniques in making sense of what one is reading, and each one plays an important role in the qualitative research process. However, they are very different activities. Each has a different purpose, process, and outcome. This is discussed on pages 121–122.

63. What should I know about and be aware of with regard web/online resources?

Although not always scholarly, the Internet will more than likely be your initial starting point for topic ideas and information. However, anyone anywhere can put information on the web, so any information from the Internet should be cited with caution. Remember that using the Internet to find academic information takes a lot of hard work to carefully evaluate and determine if a web resource is a reliable, authoritative, or even a scholarly information resource. Criteria for evaluating the credibility, accuracy, currency, and legitimacy of web resources are discussed on pages 113–114.

64. How do I present my literature review in the dissertation?

Qualitative researchers use existing literature to guide their studies in various ways depending on the type of study being conducted. There are also differences regarding the purpose and process for presenting the review of the literature with respect to each of the research traditions. Guidelines for presenting a literature review are discussed on pages 122–124.

65. So much is made of the conceptual framework. What is it, and how can I start thinking about this?

Graduate students often lack a clear understanding of the nature of the conceptual framework; what it is, its purpose, where it is derived from, how it is developed, how it is used, and what effect it has on research. Thus, they find themselves at a loss in the process of developing a conceptual framework. Moreover, oftentimes experienced researchers and advisors encounter challenges in guiding candidates as to what constitutes a rigorous and meaningful conceptual framework. As such, the structure and function of a conceptual framework continues to mystify and frustrate. More information on this is presented on pages 124–127.

66. What are the role, function, and application of the conceptual framework in the dissertation?

The conceptual framework plays a central role throughout the entire research process, and, most important, in the final analysis. A well-conceived conceptual framework is influenced by and at the same time influences the research process at all levels and at all stages. There are a set of distinct roles and functions of the conceptual framework in a qualitative dissertation, and these are discussed on pages 127–128.

67. What is the essential value of the dissertation’s conceptual framework? And are there any limitations associated with a conceptual framework?

The conceptual or theoretical framework strengthens your study in many ways, and there are also some caveats to be aware of. The value and limitations are explained on pages 128–130.

68. How do I go about developing and presenting my study’s conceptual framework? Does this have to be an elaborate diagram?

In acknowledging the conceptual framework as an integral element of the research process, as a qualitative researcher, you need to know how to develop and create a conceptual or theoretical framework and where to introduce this in the dissertation. The term is somewhat an abstract notion, conjuring up a “model” or “diagram” of some sort. Moreover, there is no uniform and consistent definition, and discussions in the literature around conceptual frameworks are not clear or precise. Strategies for developing the conceptual framework and ideas for presenting it in the dissertation are discussed on pages 130–132. 

7.3 The Methodology Chapter

69. What is the purpose of the Methodology chapter?

The Methodology chapter of the dissertation presents the research design and the specific procedures used in conducting your study. In this chapter, you will show the reader that you understand the methodological implications of the choices you have made and, in particular, that you have thought carefully about the linkages between your study’s purpose and research questions, and the research approach and research methods that you have selected. More details regarding the purpose of this chapter are presented on pages 143–145.

70. What are the key components of the Methodology chapter?

The dissertation’s methodology chapter covers a lot of ground. In this chapter, you will document each step that you have taken in designing and conducting the study. This chapter situates the study within a particular methodological tradition and provides a detailed description of all aspects of the design and procedures of the study. While your headings and subheadings in this chapter are contingent on your particular university’s requirements, make sure your sections are in a logical sequence and what you write is comprehensive, clear, precise, and sufficiently detailed. An overview of the elements that would constitute a comprehensive and sound methodology chapter is presented on pages 11–12; 146–147.

71. What is the research sample, and how is this different from the research population?

The research sample is a subset of the population. Identifying your research sample, and the method you used to select that sample, provides the reader with some sense of the scope of your study. In addition, your study’s credibility relies on the quality of procedures you have used to select the research participants. Further information regarding qualitative research samples is provided on page 147.

72. How do I go about selecting my research sample, and how large does it need to be?

In qualitative research, selection of the research sample is purposeful . The logic of purposeful sampling lies in selecting information-rich cases, with the objective of yielding insight and understanding of the phenomenon under investigation. This method is in contrast to the random sampling procedures that characterize quantitative research, which is based on statistical probability theory. Further information regarding purposeful sampling and sample size is discussed on pages 148–149.

73. What kinds of information am I going to need from the research site and research sample?

Four areas of information are typically needed for most qualitative studies: contextual, perceptual, demographic, and theoretical. Additional details regarding the types of information needed, and how to go about collecting that information, are discussed on pages 149–151.

74. What is “research design,” and what are the implications of the choice of research design for my study?

Engaging in research involves choosing a study design that corresponds with your study’s problem, purpose, research questions, choice of site, and research sample. This calls to the fore the concept of methodological congruence, whereby all the study’s components are interconnected and interrelated so that the study itself is a cohesive whole rather than the sum of fragmented or isolated parts. You will also need to consider whether the design is a comfortable match with your worldview and your skills. How to go about developing the research design of your study and the criteria to take into consideration in doing so are presented on pages 151–152.

75. What are the key ethical considerations in conducting qualitative research?

In any research study, ethical issues relating to the protection of the participants are of vital concern. As researchers, we are morally bound to conduct our research in a manner that minimizes potential harm to those involved in the study. For the most part, issues of ethics focus on establishing safeguards that will protect the rights of participants and include informed consent, on protecting participants from harm, and on ensuring confidentiality. As a qualitative researcher, you need to remain attentive throughout your study to the researcher–participant relationship, which is determined by roles, status, and cultural norms. Central issues with regard to ethics in qualitative research are discussed on pages 161–162.

76.  How do I best understand issues of “trustworthiness” or “legitimation” regarding qualitative research?

Qualitative research is based to a large degree on reflection and interpretation. The researcher as instrument brings her or his experience and perspective to the table. Qualitative research does not purport to be objective, nor is this a goal of qualitative research. However, to be rigorous, qualitative research does strive to be transparent and to openly, legitimately, and clearly document and communicate all decisions taken throughout the research process. Issues of trustworthiness in qualitative research (credibility, dependability, and confirmability) and how these compare with quantitative research criteria are discussed on pages 162–163.

77. How can I better understand conflicting reports about the generalizability of qualitative research?

Although generalizability is not the intended goal of qualitative research, what must be addressed is the issue of transferability ; that is, the ways in which your reader determines whether and to what extent some of the elements of your study can be used as a way to understand similar elements of another context. Exactly what transferability implies and how to account for transferability in your qualitative study are discussed on page 164.

78. What is meant by “limitations” and “delimitations” in a qualitative research study, and what is the difference between these two concepts?

Limitations of the study are the characteristics of design or methodology that expose the conditions that may weaken the study. Delimitations refer to the initial choices made about the broader, overall design of your study and are those characteristics that define and clarify the conceptual boundaries of your research . More about limitations and delimitations and how to account for these in your study is discussed on pages 164–166.

7.4. Analyzing Data and Reporting Findings 

79. What constitutes the dissertation’s findings analysis chapter?

In this chapter, you present the analysis of your raw data, which are your findings. You have now moved beyond data to information . The challenge of qualitative analysis lies in making sense of large amounts of data, identifying what is significant, and constructing a framework for communicating the essence of what the data reveal. This chapter lays the foundation for the analysis, conclusions, and recommendations that will appear in subsequent chapters. Factors to take into consideration when preparing and writing this chapter, as well as a suggested outline, are provided on pages 13; 187–189.

80. What is the procedure involved in qualitative data analysis, and what is the role of the conceptual framework?

Data analysis demands a heightened awareness of the data and an open mind to recurring and common threads, some of which may be subtle. The process can be repetitious, tedious, and time consuming. While there is a somewhat systematic and stepwise procedure to prepare and analyze the data, the interrelationship among these steps is not necessarily linear. The phases involved in data analysis and the integral function of your conceptual framework are presented on pages 193–197.

81. How are research findings to be presented in a qualitative dissertation?

As the researcher, your goal is to tell a story that should be vivid and interesting, while also accurate and credible. In your report, the events, the people, and their words and actions are made explicit so that readers can experience the situation in a similar way to the researcher, as well as experience the world of the research participants.

Qualitative analysis is a creative and ongoing process that requires thoughtful judgments about what is significant and meaningful in the data. General guidelines for presenting this chapter are presented on pages 207–208.

82. What does this mean to present findings by way of quotation categories, and how do I go about doing this?

In qualitative research, interviewing is usually the major source of the data needed for understanding the phenomenon under study. The findings of qualitative research are typically reported in a narrative manner. Reports of qualitative studies usually include extensive samples of quotations from participants, and these provide the detail and substantiate the story that you are telling. An overwhelming question facing any researcher embarking on the write-up of the research report is, “Where do I begin to tell my story?” The various steps involved in this process are discussed on pages 208–212.

83. What is meant by thematic presentation of findings?

While the standard form of presenting quotes in qualitative research is to weave the quotes into your narrative, this is not the only form. Quotes can also be presented within charts, tables, or figures, with the overall goal to convey the story-line of your research according to the most predominant themes. More about this way of presenting findings can be found on pages 212–213.

7.5 Analysis and Interpretation of Findings 

84. What is the role and function of the analysis and synthesis chapter?

The previous chapter of the dissertation involved the analysis of data to produce the study’s findings. Organizing, preparing, and presenting the findings of your research is a somewhat objective exercise; the researcher is, in this instance, a reporter of information. This chapter involves the analysis, interpretation, and synthesis of those findings . Both chapters involve analytic decisions, and these two chapters together should convince a reader that you, the researcher, are sufficiently knowledgeable about the interlocking analytic processes that constitute qualitative research. Further details pertaining to this chapter’s place in the dissertation are provided in pages 13–14; 233–236.

85. What does it mean to seek patterns and themes?

Qualitative analysis is essentially about searching for patterns and themes; that is, the trends that you see emerging from among your findings. Now again, when you are analyzing your findings, you look for themes once again—this time not in raw data but in the findings that have emerged. Bear in mind that analytical approaches are linked to particular forms of data collection and are underpinned by specific conceptual and philosophical traditions. Each tradition provides a perspective on reality that is specific to that tradition. More on this is discussed on pages 238–240.

86. Once I have established patterns and themes, how do I go on to describe and interpret my study’s findings?

A qualitative dissertation should not only provide sufficient description to allow the reader to understand the basis for an interpretation but also provide meaningful interpretation to allow the reader to appreciate the description. An interpretive reading of your data involves constructing a version of what you think the findings mean or represent or what you think you can infer from the findings . Interpretation, in effect, moves the whole analytic process to a higher level. Guidelines for interpreting your material are presented on pages 240–243.

7.6 Conclusions and Recommendations Chapter

87. Formulating the study’s conclusions and recommendations constitute the final chapter of the dissertation. What should I be aware of regarding this chapter?

The final chapter of the dissertation presents a set of concluding statements and recommendations. By way of the conclusions, the story of your research is wrapped up , bringing it to its logical finale. Recommendations are the application of those conclusions. Writing conclusions and providing recommendations will draw on your ability to be a critical and, at the same time, creative thinker. Characteristics of worthy conclusions and recommendations are presented on pages 15; 269–270.

 88. How do I begin thinking about developing trustworthy conclusions?

When you were developing the study’s key findings, you engaged in critical thinking and reflection about all the potential deeper meanings behind these findings. As such, you were able to brainstorm a number of possible interpretations that explained your findings. In generating conclusions, you now need to go back to your findings and interpretations. A process to stimulate thinking about developing conclusions and making sure that your findings, interpretations, and conclusions are all aligned is presented on pages 270–271.

89. How do I write up my study’s conclusions?

As a general rule of thumb, you should provide at least one conclusion for each finding. However, the process is not altogether linear, and so it is possible that one conclusion can (but does not always) cut across more than one finding. It is important to bear in mind when thinking about and formulating each of your conclusions that they must be logically tied to one another . More about writing conclusions, as well as a tool for generating conclusions, is presented on pages 271–272.

90. How can I go about I developing actionable recommendations?

Recommendations follow your findings and conclusions. They are the application of those conclusions. A tool for generating the study’s recommendations is presented on pages 272–273.

91. How do I write up my recommendations?

You make recommendations based on your own experiences in conducting the research, as well as in any other professional capacity. Recommendations can have implications for policy and practice, as well as for further research. Further details pertaining to providing recommendations are presented on page 273.

92.     Will I have an opportunity to reflect on my research and findings?

Most certainly! As you near the end of your study, you may want to pause and reflect on the long qualitative journey you have undertaken. You may include this reflection in the last chapter, following your conclusions and recommendations. Suggestions about this piece of the dissertation are provided on pages 273–274.

93. Why is alignment such an important component to consider, and why should this be revisited as I near completion of the dissertation?  

You will have known throughout your research about the importance of alignment among the first three core critical elements: problem, purpose, and research questions. As you reach the final stages of writing your dissertation, it is crucial that you once again make certain that all the necessary elements that constitute your dissertation are aligned with one another. This will ensure that your study is tight and that you have taken an important step in ensuring methodological integrity ; this is extremely important for the defense when, among other things, the methodological integrity of your research is finely scrutinized. More about alignment is presented on pages 283–284.

 94. How do I craft my study’s title?

The title of your dissertation should catch the readers’ attention while at the same time properly informing them of the main focus of your study. Crafting an effective title is an iterative and ongoing exercise. A title has many uses. Most important, it should accurately reflect your work. More details about the title are provided on pages 284–285.

95. How do I prepare an Abstract?

Writing a good abstract requires that you explain what you did and what you found in simple, direct language. The abstract needs to be dense with information but also readable, well organized, concise and specific, focused, and coherent.  Abstracts can differ in terms of style and word count. It is suggested that you consult with your advisor, departmental regulations, and the relevant style manual regarding abstract requirements. More about the abstract is provided on pages 285–289.

96. What is the essential purpose of the dissertation defense?

The defense, in effect, moves your dissertation from the private domain into the arena of public discourse, providing you with some sense of closure. Actual procedures for conducting the meeting and the formalities involved are discussed on pages 302–303.

97. What is the process for selecting a defense committee?

Be aware that each university or college has a different system regarding dissertation committee structure and the process of preparing for that structure. Each institution has its own way of going about setting up the defense meeting, and it is recommended that you consult with your institution’s office of doctoral studies with regard to the correct procedures and protocol. Some general guidelines are provided on pages 300–301.

98. How can I best prepare myself for this milestone event, and what are some beneficial pre-defense strategies that I should know about?

Because this is the culminating aspect of a rigorous, traditional, and long-standing ritual, you are likely to approach the defense with some sense of anxiety. This is certainly understandable! Therefore, the more you can frame the defense as an opportunity to present your research publicly and the more you take a proactive position, the better the experience is likely to be. Guidelines toward this end are provided on pages 302–306.

99. Following the defense and all necessary revisions to my dissertation, what opportunities can I pursue regarding publishing my research?  

The dissertation process comes to a definitive end when the final document is submitted and the doctoral degree is awarded. At this juncture, you might consider looking beyond the dissertation and think of how you can share what you have researched with a broader audience than the academic community. Publishing your findings is a way to contribute to the ongoing knowledge base and work toward advancing your professional career. Details regarding publishing your research are provided on pages 308–309.

100. Following the defense and all necessary revisions to my dissertation, what opportunities can I pursue regarding presenting my research?

In addition to publications, completion of the dissertation provides you with  opportunities to present your study in other academic settings and research forums, such as graduate seminars and professional associations. Details regarding presenting your research are provided on page 310.

101. It is sometimes said that “the best dissertation is a DONE dissertation.”  However, how does one actually evaluate the quality of a qualitative dissertation?

I have no doubt that you will ask yourself whether there are key criteria or pointers that can help you determine the quality of your work as you navigate this long and intense journey. The short answer to this question is yes!  Once you have some idea of the core elements that are required for the various sections of your dissertation, an evaluation rubric is included for your convenience on pages 316–325 . Please be sure to use this rubric as a broad set of guidelines only in checking your work at different points along the way and in assessing or evaluating the quality of your work overall once completed. Hopefully this tool will be useful to you in determining where limitations may lie and where improvements can be made. 

Qualitative Research Questions: Gain Powerful Insights + 25 Examples

We review the basics of qualitative research questions, including their key components, how to craft them effectively, & 25 example questions.

Einstein was many things—a physicist, a philosopher, and, undoubtedly, a mastermind. He also had an incredible way with words. His quote, "Everything that can be counted does not necessarily count; everything that counts cannot necessarily be counted," is particularly poignant when it comes to research. 

Some inquiries call for a quantitative approach, for counting and measuring data in order to arrive at general conclusions. Other investigations, like qualitative research, rely on deep exploration and understanding of individual cases in order to develop a greater understanding of the whole. That’s what we’re going to focus on today.

Qualitative research questions focus on the "how" and "why" of things, rather than the "what". They ask about people's experiences and perceptions , and can be used to explore a wide range of topics.

The following article will discuss the basics of qualitative research questions, including their key components, and how to craft them effectively. You'll also find 25 examples of effective qualitative research questions you can use as inspiration for your own studies.

Let’s get started!

What are qualitative research questions, and when are they used?

When researchers set out to conduct a study on a certain topic, their research is chiefly directed by an overarching question . This question provides focus for the study and helps determine what kind of data will be collected.

By starting with a question, we gain parameters and objectives for our line of research. What are we studying? For what purpose? How will we know when we’ve achieved our goals?

Of course, some of these questions can be described as quantitative in nature. When a research question is quantitative, it usually seeks to measure or calculate something in a systematic way.

For example:

• How many people in our town use the library?
• What is the average income of families in our city?
• How much does the average person weigh?

Other research questions, however—and the ones we will be focusing on in this article—are qualitative in nature. Qualitative research questions are open-ended and seek to explore a given topic in-depth.

According to the Australian & New Zealand Journal of Psychiatry , “Qualitative research aims to address questions concerned with developing an understanding of the meaning and experience dimensions of humans’ lives and social worlds.”

This type of research can be used to gain a better understanding of people’s thoughts, feelings and experiences by “addressing questions beyond ‘what works’, towards ‘what works for whom when, how and why, and focusing on intervention improvement rather than accreditation,” states one paper in Neurological Research and Practice .

Qualitative questions often produce rich data that can help researchers develop hypotheses for further quantitative study.

• What are people’s thoughts on the new library?
• How does it feel to be a first-generation student at our school?
• How do people feel about the changes taking place in our town?

As stated by a paper in Human Reproduction , “...‘qualitative’ methods are used to answer questions about experience, meaning, and perspective, most often from the standpoint of the participant. These data are usually not amenable to counting or measuring.”

Both quantitative and qualitative questions have their uses; in fact, they often complement each other. A well-designed research study will include a mix of both types of questions in order to gain a fuller understanding of the topic at hand.

If you would like to recruit unlimited participants for qualitative research for free and only pay for the interview you conduct, try using Respondent  today. 

Crafting qualitative research questions for powerful insights

Now that we have a basic understanding of what qualitative research questions are and when they are used, let’s take a look at how you can begin crafting your own.

According to a study in the International Journal of Qualitative Studies in Education, there is a certain process researchers should follow when crafting their questions, which we’ll explore in more depth.

1. Beginning the process 

Start with a point of interest or curiosity, and pose a draft question or ‘self-question’. What do you want to know about the topic at hand? What is your specific curiosity? You may find it helpful to begin by writing several questions.

For example, if you’re interested in understanding how your customer base feels about a recent change to your product, you might ask: 

• What made you decide to try the new product?
• How do you feel about the change?
• What do you think of the new design/functionality?
• What benefits do you see in the change?

2. Create one overarching, guiding question 

At this point, narrow down the draft questions into one specific question. “Sometimes, these broader research questions are not stated as questions, but rather as goals for the study.”

As an example of this, you might narrow down these three questions: 

into the following question: 

• What are our customers’ thoughts on the recent change to our product?

3. Theoretical framing 

As you read the relevant literature and apply theory to your research, the question should be altered to achieve better outcomes. Experts agree that pursuing a qualitative line of inquiry should open up the possibility for questioning your original theories and altering the conceptual framework with which the research began.

If we continue with the current example, it’s possible you may uncover new data that informs your research and changes your question. For instance, you may discover that customers’ feelings about the change are not just a reaction to the change itself, but also to how it was implemented. In this case, your question would need to reflect this new information: 

• How did customers react to the process of the change, as well as the change itself?

4. Ethical considerations 

A study in the International Journal of Qualitative Studies in Education stresses that ethics are “a central issue when a researcher proposes to study the lives of others, especially marginalized populations.” Consider how your question or inquiry will affect the people it relates to—their lives and their safety. Shape your question to avoid physical, emotional, or mental upset for the focus group.

In analyzing your question from this perspective, if you feel that it may cause harm, you should consider changing the question or ending your research project. Perhaps you’ve discovered that your question encourages harmful or invasive questioning, in which case you should reformulate it.

5. Writing the question 

The actual process of writing the question comes only after considering the above points. The purpose of crafting your research questions is to delve into what your study is specifically about” Remember that qualitative research questions are not trying to find the cause of an effect, but rather to explore the effect itself.

Your questions should be clear, concise, and understandable to those outside of your field. In addition, they should generate rich data. The questions you choose will also depend on the type of research you are conducting: 

• If you’re doing a phenomenological study, your questions might be open-ended, in order to allow participants to share their experiences in their own words.
• If you’re doing a grounded-theory study, your questions might be focused on generating a list of categories or themes.
• If you’re doing ethnography, your questions might be about understanding the culture you’re studying.

Whenyou have well-written questions, it is much easier to develop your research design and collect data that accurately reflects your inquiry.

In writing your questions, it may help you to refer to this simple flowchart process for constructing questions:

Download Free E-Book 

25 examples of expertly crafted qualitative research questions

It's easy enough to cover the theory of writing a qualitative research question, but sometimes it's best if you can see the process in practice. In this section, we'll list 25 examples of B2B and B2C-related qualitative questions.

Let's begin with five questions. We'll show you the question, explain why it's considered qualitative, and then give you an example of how it can be used in research.

1. What is the customer's perception of our company's brand?

Qualitative research questions are often open-ended and invite respondents to share their thoughts and feelings on a subject. This question is qualitative because it seeks customer feedback on the company's brand. 

This question can be used in research to understand how customers feel about the company's branding, what they like and don't like about it, and whether they would recommend it to others.

2. Why do customers buy our product?

This question is also qualitative because it seeks to understand the customer's motivations for purchasing a product. It can be used in research to identify the reasons  customers buy a certain product, what needs or desires the product fulfills for them, and how they feel about the purchase after using the product.

3. How do our customers interact with our products?

Again, this question is qualitative because it seeks to understand customer behavior. In this case, it can be used in research to see how customers use the product, how they interact with it, and what emotions or thoughts the product evokes in them.

4. What are our customers' biggest frustrations with our products?

By seeking to understand customer frustrations, this question is qualitative and can provide valuable insights. It can be used in research to help identify areas in which the company needs to make improvements with its products.

5. How do our customers feel about our customer service?

Rather than asking why customers like or dislike something, this question asks how they feel. This qualitative question can provide insights into customer satisfaction or dissatisfaction with a company. 

This type of question can be used in research to understand what customers think of the company's customer service and whether they feel it meets their needs.

20 more examples to refer to when writing your question

Now that you’re aware of what makes certain questions qualitative, let's move into 20 more examples of qualitative research questions:

• How do your customers react when updates are made to your app interface?
• How do customers feel when they complete their purchase through your ecommerce site?
• What are your customers' main frustrations with your service?
• How do people feel about the quality of your products compared to those of your competitors?
• What motivates customers to refer their friends and family members to your product or service?
• What are the main benefits your customers receive from using your product or service?
• How do people feel when they finish a purchase on your website?
• What are the main motivations behind customer loyalty to your brand?
• How does your app make people feel emotionally?
• For younger generations using your app, how does it make them feel about themselves?
• What reputation do people associate with your brand?
• How inclusive do people find your app?
• In what ways are your customers' experiences unique to them?
• What are the main areas of improvement your customers would like to see in your product or service?
• How do people feel about their interactions with your tech team?
• What are the top five reasons people use your online marketplace?
• How does using your app make people feel in terms of connectedness?
• What emotions do people experience when they're using your product or service?
• Aside from the features of your product, what else about it attracts customers?
• How does your company culture make people feel?

As you can see, these kinds of questions are completely open-ended. In a way, they allow the research and discoveries made along the way to direct the research. The questions are merely a starting point from which to explore.

This video offers tips on how to write good qualitative research questions, produced by Qualitative Research Expert, Kimberly Baker.

Wrap-up: crafting your own qualitative research questions.

Over the course of this article, we've explored what qualitative research questions are, why they matter, and how they should be written. Hopefully you now have a clear understanding of how to craft your own.

Remember, qualitative research questions should always be designed to explore a certain experience or phenomena in-depth, in order to generate powerful insights. As you write your questions, be sure to keep the following in mind:

• Are you being inclusive of all relevant perspectives?
• Are your questions specific enough to generate clear answers?
• Will your questions allow for an in-depth exploration of the topic at hand?
• Do the questions reflect your research goals and objectives?

If you can answer "yes" to all of the questions above, and you've followed the tips for writing qualitative research questions we shared in this article, then you're well on your way to crafting powerful queries that will yield valuable insights.

Download Free E-Book

Asking the right questions in the right way is the key to research success. That’s true for not just the discussion guide but for every step of a research project. Following are 100+ questions that will take you from defining your research objective through  screening and participant discussions.

Fill out the form below to access free e-book! 

Recommend Resources:

• How to Recruit Participants for Qualitative Research
• The Best UX Research Tools of 2022
• 10 Smart Tips for Conducting Better User Interviews
• 50 Powerful Questions You Should Ask In Your Next User Interview
• How To Find Participants For User Research: 13 Ways To Make It Happen
• UX Diary Study: 5 Essential Tips For Conducing Better Studies
• User Testing Recruitment: 10 Smart Tips To Find Participants Fast
• Qualitative Research Questions: Gain Powerful Insights + 25
• How To Successfully Recruit Participants for A Study (2022 Edition)
• How To Properly Recruit Focus Group Participants (2022 Edition)
• The Best Unmoderated Usability Testing Tools of 2022

50 Powerful User Interview Questions You Should Consider Asking

We researched the best user interview questions you can use for your qualitative research studies. Use these 50 sample questions for your next...

How To ​​Unleash Your Extra Income Potential With Respondent

The number one question we get from new participants is “how can I get invited to participate in more projects.” In this article, we’ll discuss a few...

Understanding Why High-Quality Research Needs High-Quality Participants

Why are high-quality participants essential to your research? Read here to find out who they are, why you need them, and how to find them.

Research Writing and Analysis

• NVivo Group and Study Sessions
• SPSS This link opens in a new window
• Statistical Analysis Group sessions
• Using Qualtrics
• Dissertation and Data Analysis Group Sessions
• Defense Schedule - Commons Calendar This link opens in a new window
• Research Process Flow Chart
• Research Alignment Chapter 1 This link opens in a new window
• Step 1: Seek Out Evidence
• Step 2: Explain
• Step 3: The Big Picture
• Step 4: Own It
• Step 5: Illustrate
• Annotated Bibliography
• Literature Review This link opens in a new window
• Systematic Reviews & Meta-Analyses
• How to Synthesize and Analyze
• Synthesis and Analysis Practice
• Synthesis and Analysis Group Sessions
• Problem Statement
• Purpose Statement
• Conceptual Framework
• Theoretical Framework
• Locating Theoretical and Conceptual Frameworks This link opens in a new window
• Quantitative Research Questions

Qualitative Research Questions

• Trustworthiness of Qualitative Data
• Analysis and Coding Example- Qualitative Data
• Thematic Data Analysis in Qualitative Design
• Dissertation to Journal Article This link opens in a new window
• International Journal of Online Graduate Education (IJOGE) This link opens in a new window
• Journal of Research in Innovative Teaching & Learning (JRIT&L) This link opens in a new window

What’s in a Qualitative Research Question?

Qualitative research questions are driven by the need for the study. Ideally, research questions are formulated as a result of the problem and purpose, which leads to the identification of the methodology. When a qualitative methodology is chosen, research questions should be exploratory and focused on the actual phenomenon under study.

From the Dissertation Center, Chapter 1: Research Question Overview , there are several considerations when forming a qualitative research question. Qualitative research questions should

Below is an example of a qualitative phenomenological design. Note the use of the term “lived experience” in the central research question. This aligns with phenomenological design.

RQ1: “ What are the lived experiences of followers of mid-level managers in the financial services sector regarding their well-being on the job?”

If the researcher wants to focus on aspects of the theory used to support the study or dive deeper into aspects of the central RQ, sub-questions might be used. The following sub-questions could be formulated to seek further insight:

RQ1a.   “How do followers perceive the quality and adequacy of the leader-follower exchanges between themselves and their novice leaders?”

RQ1b.  “Under what conditions do leader-member exchanges affect a follower’s own level of well-being?”

Qualitative research questions also display the desire to explore or describe phenomena. Qualitative research seeks the lived experience, the personal experiences, the understandings, the meanings, and the stories associated with the concepts present in our studies.

We want to ensure our research questions are answerable and that we are not making assumptions about our sample. View the questions below:

How do healthcare providers perceive income inequality when providing care to poor patients?

In Example A, we see that there is no specificity of location or geographic areas. This could lead to findings that are varied, and the researcher may not find a clear pattern. Additionally, the question implies the focus is on “income inequality” when the actual focus is on the provision of care. The term “poor patients” can also be offensive, and most providers will not want to seem insensitive and may perceive income inequality as a challenge (of course!).

How do primary care nurses in outreach clinics describe providing quality care to residents of low-income urban neighborhoods?

In Example B, we see that there is greater specificity in the type of care provider. There is also a shift in language so that the focus is on how the individuals describe what they think about, experience, and navigate providing quality care.

Other Qualitative Research Question Examples

Vague : What are the strategies used by healthcare personnel to assist injured patients?

Try this : What is the experience of emergency room personnel in treating patients with a self-inflicted household injury?

The first question is general and vague. While in the same topic area, the second question is more precise and gives the reader a specific target population and a focus on the phenomenon they would have experienced. This question could be in line with a phenomenological study as we are seeking their experience or a case study as the ER personnel are a bounded entity.

Unclear : How do students experience progressing to college?

Try this : How do first-generation community members describe the aspects of their culture that promote aspiration to postsecondary education?

The first question does not have a focus on what progress is or what students are the focus. The second question provides a specific target population and provides the description to be provided by the participants. This question could be in line with a descriptive study.

• << Previous: Quantitative Research Questions
• Next: Trustworthiness of Qualitative Data >>
• Last Updated: May 29, 2024 8:05 AM
• URL: https://resources.nu.edu/researchtools

• Technical Support
• Find My Rep

You are here

100 Questions (and Answers) About Qualitative Research

• Lisa M. Given - Swinburne University, Australia, Charles Sturt University, Australia, RMIT University, Melbourne, Australia
• Description

Exploring 100 key questions (and answers) on the nature and practice of qualitative inquiry, this unique book addresses the practical decisions that researchers must make in their work, from the design of the study, through ethics approval, implementation, and writing. The book’s quick-scan, question-and-answer format make it ideal as a supplementary text or as a ready reference for graduate students preparing for comprehensive exams and writing research proposals, undergraduates in affiliated programs who will not be taking a primary course in qualitative research methods, and researchers working across disciplines in academic or practice environments.

See what’s new to this edition by selecting the Features tab on this page. Should you need additional information or have questions regarding the HEOA information provided for this title, including what is new to this edition, please email [email protected] . Please include your name, contact information, and the name of the title for which you would like more information. For information on the HEOA, please go to http://ed.gov/policy/highered/leg/hea08/index.html .

For assistance with your order: Please email us at [email protected] or connect with your SAGE representative.

SAGE 2455 Teller Road Thousand Oaks, CA 91320 www.sagepub.com

“This is a great companion book for a course on qualitative methods and it is also a great resource as a ‘ready-reference,’ which should be a required companion for all graduate students who will be taking qualitative research methods.”

“It provides an overview of the subject on the nuances of qualitative research.”

“ Very precise in helping students determine if their study is appropriate for this type of research design.”

“The book appears to provide the right combination of breadth and depth . There are a lot of topics covered, but the book seems to provide a succinct, snapshot-like answer for each question.”

“A book like this can provide a useful supplement to major texts and be used as a reference.”

KEY FEATURES:

• The book answers questions about activities in research that are learned over time and often not well articulated in methods texts.
• Each question is addressed with a conversational stand-alone answer that is concrete and to-the-point.
• Tables, bullets, numbered lists, and diagrams make the book easy to scan and information easy to locate.
• Examples from a wide range of disciplines make the book useful for readers across disciplines and contexts.
• Topics can be read in any order , providing maximum flexibility.

Sample Materials & Chapters

Question 16

Question 18

For instructors

Select a purchasing option, related products.

This title is also available on SAGE Research Methods , the ultimate digital methods library. If your library doesn’t have access, ask your librarian to start a trial .

• [email protected]

Molyko, Southwest Region - Buea, Cameroon

(+237) 654770619

Research Key

50 Top Thesis Defense Questions With Answers(2023)

This blog article contains all the possible thesis defense questions that can be applied to all departments.

Do you have an upcoming thesis defense and you have been wandering the kind of questions your professors will ask you

Click to Read: Navigating Your Thesis Defense: Common Thesis Defense Questions and How to Prepare

Top 25 Likely Questions and Answers for Thesis Defense

Do you have the ability to briefly describe the purpose of your study to us?

Right, the query is straightforward.

Most students choke on a topic like this, as many professors will attest to.

In any case, the question is simple but a little complicated.

You need to comprehend every aspect of your scientific study, starting with chapter one, to respond to this question.

To ace this particular topic, you would want to comprehend every aspect of your abstract because the question requires a reply that functions as a sort of summary of the entire subject.

If your abstract was truthful, this question will be a cross-over for you.

What inspired you to conduct this research?

You now need to exercise caution.

These questions are frequently highly challenging, and it helps greatly in persuading your panel that your study is worth their time.

What’s THE RESEARCH PROBLEM is another way to phrase this query.

You’ll want to go into more detail on the subject of the study as you respond to this.

You become motivated by your enthusiasm to find a solution to this issue.

Don’t use the need to graduate or financial constraints as motivations since you’ll quickly lose your audience.

3. How will this research add to the body of knowledge?

When the need for explanation arises, you will be required to explain how your study, if allowed, will add to the body of available evidence.

Here, you’ll get to defend it using your research methodologies, a case study, or any special models or conceptual frameworks that were used in the study.

4 What is the study’s significance?

You will get to discuss the significance of your study in the same way that you will discuss how it will add to the body of knowledge.

In your response, you should emphasise how your study will benefit organisations and society as a whole, how it will assist the government in developing and implementing policies, and how it will benefit other students who might want to research the subject.

5. Did you fill in any gaps in your research?

Every research project needs to have a challenge.

You receive all of the points allotted for answering this question because of your abilities to solve this puzzle and research topics that have not yet been studied.

You must be prepared to persuade the committee members that your method is unique and that it addressed areas where other researchers haven’t done a lot of work.

6. What restrictions did you face? 

Another easy but challenging question is this one. Most of the time, the question is asked to criticise your work rather than to feel sorry for you.

You should use caution when responding to this question to avoid implicating yourself. Be careful not to sell yourself short.

Discussing your approach or data analysis constraints could imply that your paper is prejudiced or poorly researched, therefore avoid doing so.

Instead of limiting your studies, use minor constraints like the challenges associated with juggling projects and lectures.

7. What conclusions have you reached?

You now need to clearly and succinctly present your study’s outcomes or findings.

Always relate your conclusions to the goals and/or questions of your research.

Your panel members will become passive as a result.

What techniques or methods did you use for sampling?

You need to be familiar with your research approach to responding to this question.

You must have access to your chapter three (in Most Projects).

Your ability to defend your sample size and methodology will be greatly rewarded in this situation.

Get the most recent career advice, an online degree, and scholarships for US and UK universities, it is advised.

8. Why did you select this approach?

As was already mentioned, you should not just describe the study’s methodology.

Additionally, you must be prepared and able to convincingly defend your decision to use the tactic.

You are currently free to cite sources or studies that used similar methodologies.

9. What recommendations do you make in support of your findings?

Every research study needs recommendations, and they won’t be taken lightly.

In essence, you should be able to recall your recommendations.

You need the best PowerPoint for your thesis: Hire a writer to Draft a PowerPoint that will shock your professors

10. Regarding your findings, what areas of study will you recommend for the future?

Just to be sure you’re thinking clearly and are an authority in your field of study, questions like these exist.

You should be prepared to offer additional research areas related to your subject based on your conclusions from a manageable scope of the study.

One legitimate subject for additional research, for instance, would be other types of taxation, such as VAT, Company tax, etc., if I looked into the difficulties of collecting private taxes in Cameroon.

11. What practical applications may your research work lead to?

The majority of management and social science projects are more abstract, making them a little more challenging for management and social science students than science and engineering students.

But you should make an effort to be reasonable in this situation.

Relate your research to contemporary trends in your home, workplace, industry, polity, institutions of higher learning, etc.

You’ll get points for using pertinent examples and illustrations in this situation.

13. How would you briefly characterise your study for a practitioner in ?

14 What would you change if you were to rerun the research?

Hmmm. Be cautious! Avoid being overly merry. There is a gap in this! Similar to your restrictions, this question is frequently posed to identify your weaknesses.

What measurement instrument do you use?

What approach to data collecting did you take for the project, to put it simply?

Here, you specify whether surveys were given out or secondary sources were used to obtain the data.

for additional details about measuring devices.

16: What variables are you using in your research?

Here, you get to persuade the members of your panel that you merely are knowledgeable in the subject at hand.

To convince them that you are correct, you should explain your independent and dependent variable(s). Your project topic contains your variables.

To excel at your defence, you should be able to recognise these variables and know what they mean.

What are your research questions, number 17?

Simple to answer.

If you are completely prepared, you should be able to respond to this question in 0.015 seconds.

Continue reading to see a sample complaint letter for the omission of exam marks.

Following graduation, what do you choose to do with your scientific research?

You are free to express your thoughts in this area.

If you intend to publish it, this is frequently the easiest time to speak with the committee members and engage in conversation; perhaps a professor present might be of assistance.

What type of knowledge source was used for the study?

You must now identify the source or sources from which you obtained the data. Generally speaking, you must specify if the data came from primary, secondary, or both sources.

By going over the study’s theoretical and empirical literature review, you can persuade the committee members even more.

What theories or theoretical framework is the foundation of your study?

Although extremely technical, this question is intriguing.

You should have a working knowledge of at least two relevant theories related to your research before entering the defence room.

For instance, Maslow’s Theory and other theories of motivation will support the “impact of motivation on employee productivity.”

Consult your supervisor for assistance if you are having trouble finding suitable theories to replicate your research

How would you connect your findings to the study’s prevailing theories?

One will need to read a lot to ace this test.

You should be familiar with both empirical studies and the current ideas surrounding the subject.

It would significantly help to validate your study if you can relate your conclusions to earlier research investigations, regardless of whether they concur or not. I’ll bet you’ll win this debate.

What suggestions do you have for upcoming research? Question 22

Your capacity for problem-solving is tested here.

You should be able to spot topics that require more investigation.

What is the study’s scope, question 23?

This one might be a throwaway or bonus query.

Here, you succinctly explain the study’s boundaries.

What queries does one have for the committee? Question 24

Although this is not a question that can be asked in our African context, I have nonetheless defended a seminar project where it was, and I was astounded to the core.

This is frequently an opportunity to talk with the members of your committee and to ask some insightful questions. Avoid asking pointless or overly challenging questions because the committee members should feel a sense of loyalty to the “boss” rather than you.

It will also go a long way toward demonstrating that you are a superb person.

Question 25: Is there anything further you would like to add?

It’s time to give thanks! Take this opportunity to express your gratitude to the committee for their time and inquiries.

Tell them how much you learned from them and how you intend to fix any mistakes (if any) found in your work. Your internal and external supervisors will be greatly impressed by this.

We hope the best for you!

Regarding the following additional services, we give direction and instruction.

topic selection advisory

Writing proposals: Consultancy

Analysis of Data

interpretation of data

training in data analysis (SPSS)

PowerPoint Construction

editing solutions

correction services

Plagiarism Eradication

Thesis Defense Questions, Thesis Defense Questions, Thesis Defense Questions, Thesis Defense Questions, Thesis Defense Questions, Thesis Defense Questions, Thesis Defense Questions, Thesis Defense Questions

Thesis Defense Questions, Thesis Defense Questions, Thesis Defense Questions, Thesis Defense Questions, Thesis Defense Questions, Thesis Defense Questions, Thesis Defense Questions, Thesis Defense Questions, Thesis Defense Questions, Thesis Defense Questions

9. Why is your study important?

The response to this research question should describe how your findings have affected your field of study.

You could discuss the novel understandings your study has provided and how it has affected society.

My research on “The effect of chamomile in lowering stress and encouraging better sleep” can help people with insomnia and anxiety find non-pharmaceutical remedies for their conditions.

The chamomile plant’s medicinal properties will encourage the use of natural products and motivate the community to grow additional herbs and trees.

10. What conclusions did your research yield?

In this response, you are permitted to briefly summarise your study. For example,

In our study on the “Impact of Artificial Fluoride in Water on the Human Body,”

we discovered that since Fluoride has neurotoxic properties, excessive exposure to high levels of it might cause tooth discolouration and bone problems in people.

11. What research results caught you off guard?

When you undertake research, you often discover results that you did not initially anticipate.

When answering this question, you can mention the same to the evaluation committee if you had such an event. For instance,

In my comparative research of the use of conventional and modern marketing techniques,

I anticipated that business promotion through social media would not be a good concept for rural firms in developing countries.

But I was quite aback to learn that 68% of Nigeria’s rural textile manufacturers advertise their goods on Instagram.

12. How reliable are your findings?

The circumstances under which the results of your investigation might be valid must be discussed.

In my research, I have assumed that both nervous system activation and negative thoughts contribute to exam anxiety.

Thus, to ensure that my results are accurate, I included both apprehensive feelings and negative thoughts in my measure of test anxiety.

13. Why did you decide on this research design?

For instance,

In our investigation, we employed the immunostaining technique to examine the differential protein expression, its localisation, and dispersion at various levels.

14. What resources did you draw on to gather the data?

To find information for your topic, you would have looked at a variety of sources. From those sources, you can get into further detail.

You might have consulted databases, and online articles, or even conducted primary research by speaking with potential customers.

So you can discuss these sources. Consider the following response:

We spoke with 150 people over five months to better understand how the existing tax system affects skilled professionals.

In addition, we made use of academic databases and books written by authors who had previously undertaken similar analyses for earlier tax legislation and rates.

15. What applications are there for your research?

The practical ramifications of your findings are covered in this query.

You should explain how your study benefits society and how it may be used to solve existing problems.

In our study, “Effectiveness of Meditation in Reducing the Anxiety Levels of College Students in the US,” we found that due to meditation’s beneficial effects, students who practiced it at least three times a week were twice as likely to perform well on exams.

Therefore, this research’s findings may contribute to fewer student mental health difficulties. Holding meditation classes a few times a week might be a good line of action.

16. What new information will your findings provide to the field?

Our study on the medicinal analysis of herbs contributes to the field of medicinal botany and provides information on the many therapeutic benefits of chamomile in treating depression.

17. Did your study encounter any obstacles?

According to our study, smoking raises a person’s risk of developing type 2 diabetes.

The study is titled

“Impact of smoking on -cell function and risk for type 2 diabetes in US citizens.”

Smokers, however, may have specific hereditary factors that can shield them from developing diabetes.

18. What sampling methods did you employ?

It is nearly impossible to study every element when performing research.

So you would be choosing a sample population using a method.

We employed area sampling to divide the city into various zones for our study, “Impact of soda intake on the health of teenagers in Corpus Christi,” and then we chose a few clusters as our sample population.

19. What are the research’s dependent and independent variables?

Several varying factors have an impact on your research project.

These variables can be described. Independent variables in your study have values that are unaffected by other variables.

The dependent variables, on the other hand, have values that alter as the independent variable does. For instance,

Our study, “Impact of Online Tutoring on Test Results,” uses the participants’ test scores as the dependent variable and the online aspect of the classes as the independent variable.

20. What areas do you recommend for additional study?

When your research is added to the field, you should be ready to explain what new areas will be available for study. Future researchers can use this as a place of departure. For instance,

My research on the “Effectiveness of Acetaminophen in treating sports-generated injuries” led me to the conclusion that treating joint symptoms like knee pain with Acetaminophen is not particularly effective.

This also raises the possibility of taking action to limit the use of acetaminophen in the creation of bodily pain medications and to look for substitutes.

Practice Issues

Try answering these questions on your own after looking at the sample responses:

What steps did you take to address the moral ramifications of your work?

What is the research’s strongest point?

Why do you believe your research to be trustworthy?

Do your findings align with the body of previous research?

Do you believe that your research may have certain biases?

What suggestions do you have based on your research?

What statistical tools do you employ?

Describe the research’s sample population.

What are the practical applications of your findings?

What would you change if you were to conduct your research again?

What significance does your research have for other scientists?

What are the most pressing problems in your fields?

Do you believe your research to be accurate?

What method did you use for your study?

What does your study alter about your field of study?

How general are your research contributions?

What applications does your research have for decision-makers?

What is your research process for qualitative analysis?

How did you go about taking standard measurements?

Do you have any final remarks?

Top 25 Likely Questions and Answers for Thesis Defense (2023)

The top 25 academic research defence questions that you can come across during a tutorial research defence are listed below.

Please utilise this checklist to determine whether you are truly prepared for your research defence.

Keep in mind these inquiries and the suggested methods for responding to them.

We reviewed the list of prior academic research project defence inquiries.

To make sure you are not limiting yourself to only these inquiries, Research Key Consulting Services also suggests that you go further and ask former students about some of the academic scientific research defense questions they ran across during their defence.

Anticipate the obvious inquiries and be ready for them.

Based on your research, you may readily predict the majority of the thesis defense questions.

When you are reading your work, you can make a list of potential questions.

Knowing the committee will help you prepare more effectively.

You can anticipate what questions they may ask by looking at their areas of expertise.

Once you have a list of inquiries, you may begin considering potential responses.

Get your slides ready in advance.

It is a good idea to prepare any visual aids, such as slides, in advance.

You can check the slides again to ensure that everything will go according to plan on the day of your thesis defense.

Make sure the order of your slides is proper.

If a candidate’s thesis defense is an open event, go to it.

You are welcome to attend another candidate’s thesis defense if your institution permits it.

You will have a very good notion of what to anticipate from your meeting after reading this.

If you can’t make it to the event, you might ask your peers about their meeting to see what was discussed and what questions were posed.

Get dressed for your meeting.

You should wear formal attire since the thesis defence meeting is a formal occasion.

You should treat it like a job interview even though there are no rigorous clothing codes.

Don’t just show up in front of the committee wearing your T-shirt.

The ideal choice for the situation is your formal suit.

Prepare your speech for the meeting.

Practice making your presentation to advance your preparation.

You will feel more confident going into the meeting and presentation after this activity.

You might ask your fellow students for assistance with the practice task.

You can enhance your performance for the real session based on their input during the mock session.

Make careful to adequately prepare for the fake session, just like you would for the real session.

In the simulated session, you can also work on your body language and speaking.

Don’t be hesitant to get in touch with these experts again if you hired thesis writing services as they would be the best ones to put you to the test in a simulated thesis defence!

Examples of Questions and Answers for Thesis Defense

1. What is the focus of your research study?

You should provide a brief synopsis of your research in your response.

Although the issue is straightforward, a better understanding of the concepts requires technical knowledge.

If your thesis, for instance, attempted to explain the components of dark matter in the universe and particle accelerators, you may phrase your response as follows:

The various facets of dark matter and its detection models have been looked into in this study.

The development of decaying dark matter models has been addressed and used to explain the cosmic ray positron excess detected by the PAMELA detector.

Assuming a general Dirac structure for the four fermion contact interactions of interest, the cosmic-ray electron and positron spectra were investigated.

To account for the conceivable excess of gamma rays in the galactic core, a supersymmetric leptophilic Higgs model was developed.

Finally, an enhancement to the dark matter collider searches is taken into consideration using Razor analysis.

2. Why did you select this research?

You must respond to this question by stating what inspired you to start the study in the first place.

Your responses can reflect your interests in the study’s subject.

For instance, if your study was titled “Media Combat: The Great War and the Transformation of American Culture,” you may formulate your response as follows:

I’ve always been interested in learning more about the First World War (1914–1918), and my main focus is on examining the social climate of the era.

I wanted to examine how theatre and music changed how the government interacted with American civilians during the American involvement in the war and the emergence of a nationalised, wartime cultural infrastructure.

3. Why did you decide on this specific title for your study?

It is crucial to select a title that accurately conveys the main idea of your thesis because it serves as a summary of your research.

Your selection of a final title for your work will be questioned by your committee. For instance,

For my research thesis, I chose the subject “Dark matter in the heavens and at colliders: Models and limitations,” as my work aims to shed light on the nature of dark matter as it manifests itself in the cosmos.

The universe is often referred to as “the skies.” Particle accelerators like the CERN collider can also produce dark matter.

Through the use of models and a description of the current constraints brought about by specific scientific limitations, I have made an effort to explain both circumstances.

4. What is the purview of your research?

You must specify the scope of your project and the precise subject matter you are researching in your response. There may be several factors at play, but you must first establish the study criteria. For instance,

My research focuses on how effective equities stocks are on the US market.

I’ve selected 50 NASDAQ-listed companies for my analysis. The names of these businesses are listed on page 5 of my thesis.

5. What phenomenon were you attempting to comprehend with this study?

In your response, explain your thesis’ central idea. For instance,

We sought to investigate the Theory of Planned Behavior in our study on “Motivation to Volunteer” by examining the behavioural and normative ideas that shape attitudes and subjective norms.

6. Who will be most curious about your study?

You can discuss the people who your research may affect as well as those who may gain something from it. Look at this illustration:

Sociology professors, social media firms, education professionals, and parents of children, in general, may be interested in my sociology thesis on “Impact of social media on youngsters.”

7. Did your research questions change as you conducted them? How, if so?

Qualitative research questions frequently evolve in response to the feedback you could receive from your focus group.

Alternatively, as you conduct laboratory research or general text study, your question may simply alter.

You can inform the evaluation panel of the modification. For instance,

With the installation of trash cans designated for vinyl items, we set out to understand the effects of the new public policy change on the recycling of vinyl waste.

However, after speaking with a few of the target community’s responders, we discovered that the law has no bearing on their actions or beliefs because the locality’s vinyl waste proportion was so low that no special bins needed to be installed.

Our study, which originally focused on the expenses associated with public policy changes, changed as a result of their discontent with the current state of economic insecurity.

8. What holes did your research attempt to fill?

Your research thesis must close any conceptual gaps connected to your subject issue that exist now.

We examined the mineral makeup of hard water to ascertain its effect on the size of the kidney stone since the relationship between hard water and its effect on kidney stone size is not yet evident.

How to Prepare for Questions During Thesis Defense

You need to get started on your thesis defense questions well in advance.

The main goal of your thesis defense is to defend your study, even though the length may vary depending on your institution’s requirements.

As a result, you should follow the procedures below to prepare for your thesis defense questions.

For clarity, read your thesis again.

Your research paper will serve as the basis for your thesis defense questions. Rereading your article is therefore an excellent idea.

You should have a firm grasp of the topics and be aware of your research.

A revision should be the first step in your preparation as it may have been some time after you sent in your work.

Have a plan for your responses and a structure

Create a plan for your response to the panel’s questions.

Keep your responses succinct, but whenever required, provide more specifics about the research.

It’s okay if you don’t know the answer to a question.

The trick is to be able to come up with a response even if you don’t have the knowledge to do so right now.

Having a plan for responding to even the most unexpected questions can be a lifesaver in these circumstances!

For example, if a question is about the content of your research, you can say something like

“I am not sure my research touches on the question you are asking, but my research has led me to Dr X. Based on this evidence, I would have to conclude that…”

The best approach to prepare for this difficult stage in your academic career is to practice answering thesis defense questions in what we called a  thesis Pre-defense.

Many Universities in the world always have Pre-defenses before the Final Defense.

For you to have a  thesis defense that will beat the imagination of all your professors, you need to read this blog article till the end and you will notice all the secrets of answering thesis defense questions

First of all, You need to have effective tactics for dealing with various question types and explaining why you choose your research topic in addition to having a thorough understanding of your research project.

It’s time to put your years of in-depth study to the test now that you may have previously responded to inquiries about your research interests in your research interest statement and graduate school interview questions.

 Below are some of the trickiest thesis defense queries, along with our knowledgeable answers.

Note: Schedule a free strategy call if you’d like our assistance with your applications, interviews, or standardized testing.

Visit our collaborations page if you represent a university, company, or student organization and would want to collaborate with us.

How Should a Thesis Defense Go?

You get the opportunity to showcase your in-depth understanding and subject competence at a thesis defense.

The members of your thesis committee will be able to direct the narrative and hear about your study, but the instructors will push you to demonstrate your command of the material.

Since most of the questions are open-ended, you can demonstrate your knowledge and expertise as well as any potential future plans you may have for your research topic.

Depending on the subject of your research, a thesis defense typically lasts between one and two hours. You start by presenting your area of interest, your research, and your conclusions.

The committee members will quiz you once you’ve completed based on both your oral presentation and your written thesis, which they will have already read.

Finally, the committee may endorse your thesis or make suggestions for improving your paper.

Related Posts

Top Tourism and Hospitality Management Research topics(2023)

This blog article you are about to read will provide you with Tourism and Hospitality Management Research topics. Do you intend to write a research paper about hospitality? Are you looking for the top…

sexual abuse lawyer/10 Top sexual Abuse Lawyers to Hire

Have you been wondering about a sexual abuse lawyer when you face sexual abuse in a relationship?  This article constitutes all that you need to know about sexual abuse, sexual abuse in a relationship…

What is research definition/1 Best definition

What is research definition Kerlinger in 1973 defined research as a systematic control, empirical and critical investigation of hypothetical prepositions about the presumed relation among natural phenomena. Tuchman 1978 described the research as a…

Components of a complete research paper/5 Top components

Components of a complete research paper Preliminary pages Preliminary pages are those sections of a project or research paper that appear before the first chapter. The first page of a research paper is the…

Research-key (RKCS) is a center for Academic Research service in Cameroon aimed at providing academic support to students at all levels. Learn more...

• 12 Sep 2022 Research/project Tips 50 Top Thesis Defense Questions With Answers(2023)

Quick Links

• All Departments
• Terms & Conditions
• Privacy Policy
• Work with us
• Hire A writer
• +237 654770619
• Molyko, Sourthwest Region - Buea, Cameroon

Research-key (RKCS) is a center for academic research service aimed at providing academic support to students at all levels. Learn more...

• ASSESSMENT OF MOTHERS KNOWLEDGE ON THE PREVENTION OF HOME ACCIDENT IN CHILDREN 1-5 YEARS IN THE MUTENGENE HEALTH AREA
• MOTHERS KNOWLEDGE ON THE COMPLICATIONS OF POOR WEANING PROCESS OF CHILDREN AT THE MUEA COMMUNITY
• THE MANAGEMENT OF A PATIENT WITH DIABETES MELLITUS TYPE 2
• THE KNOWLEDGE OF NURSE AND MIDVIVES ON THE PREVENTION OF POST-PARTUM HAEMORRHAGE AT THE REGIONAL HOSPITAL BAMENDA
• ASSESSMENT OF MOTHERS KNOWLEDGE ON NEONATAL DANGER SIGNS AND THE CHALLENGES THEY FACED IN IMPLEMENTING ESSENTIAL NEONATAL CARE IN THE BUEA HEALTH DISTRICT
• INVESTIGATING OLDER ADULTS KNOWLEDGE ON DEHYDRATION, PREVENTION, AND ITS CHALLENGES IN THE MUEA COMMUNITY

• make a call
• schedule an appointment
• Chat Loading...
• Request Info

855-725-7614

• Online Graduate Degree Programs
• School of Public Affairs
• Master of Public Administration and Policy
• MS in Counter-Terrorism and Homeland Security
• College of Arts and Sciences
• MA in Economics, Applied Economics Specialization
• MS in Nutrition Education
• School of Communication
• School of Professional and Extended Studies
• MS in Health Promotion Management
• MS in Human Resource Analytics and Management
• MS in Measurement & Evaluation
• MS in Sports Analytics and Management
• Online Graduate Certificates
• School of Professional and Extended Studies Graduate Certificate Programs
• Graduate Certificate in Human Resource Analytics and Management
• Graduate Certificate in Nutrition Education
• Graduate Certificate in Project Monitoring & Evaluation
• Graduate Certificate in Sports Analytics and Management
• Financial Aid and Tuition
• Scholarships
• International Students
• Military Students
• Schedule an Appointment
• University Registrar
• Campus Programs
• Why American University
• Accreditation and Rankings
• President's Message
• Online Student Life
• Virtual Open Houses & Webinars
• Frequently Asked Questions

Qualitative Methods in Monitoring and Evaluation: Qualitative Research Questions

• Online Degrees
• Program Resources

You are here

Selecting your research topic and crafting a qualitative research question from it is the first, and possibly the hardest, step of qualitative research. You will likely start with a topic, and as you start reading and do exploratory research, hone that topic into a research question that can be answered using qualitative methods.

I suggest that students start big and then narrow their topics. As you review the literature and current events around your larger topic, you will likely discover what questions academics and policymakers are asking about that topic. You should identify your topic’s puzzles, those questions that have yet to be answered. Then you should choose one of these puzzles to meld into your research question.

Throughout this process, you should constantly remind yourself of the purpose of qualitative inquiry. As researchers, we use qualitative data collection techniques to gather rich, emic data around a topic. That data highlights experiences and perceptions that help to provide explanation. As you explore your larger topic, focus on those puzzles that need qualitative explanation. As you hone your topic into possible research questions, ask yourself why qualitative data collection techniques would be the best way to provide insight into your topic and answer your research question. This is actually harder than you might think, as many of us tend towards the quantitative. Usually, crafting a qualitative research question means asking a why or a what explains question, NOT a how or a descriptive question.

The best qualitative research questions are:

• Interesting to you. Depending on the purpose of your research and your research output, you will likely spend a lot of time on your topic. Pick a topic that you find interesting, so that you will be engaged throughout the research process.
• Original. When we conduct primary research, we are not summarizing the research of others. We are coming up with our own research question and qualitative design to answer it. Your qualitative research could identify a brand new topic, or it could take a new spin on an old topic, or look at a new topic in a different light.
• Answerable. Your research question should be answerable using qualitative methods. Not every research question can and should be answered using qualitative data collection techniques. You should craft a question that is best answered using qualitative research.
• Manageable. Your research question should be manageable within your time, space, and budget constraints. Craft a question that fits within the purpose and scope of your research. Some qualitative questions might take an article length paper to answer, and some may take a book! Some questions might require a longer time to answer, travel that you are not able to do, or a larger budget than you have to support your research. Craft your question with these constraints and parameters in mind.

Once you have a research question, you will need to draft your qualitative research design. Your design will need to provide specifics on the qualitative data collection techniques you intend to use to answer your research question. You should think in advance about what kinds of data you will need, and what qualitative data collection techniques would be most useful to gather it. You have a number of tools available in your qualitative data collection toolkit, and you need to figure out which is most appropriate for your data collection need. You might use observation, participant observation , interviews , focus groups , or participatory tools , for example. You also need to think through how you will address missing or incomplete data, and how you will manage and analyze the data that you collect.

Qualitative Questions and Evaluation

When we conduct an evaluation , we usually start by crafting a logic model or Logical Framework (LogFrame) . As evaluators, we usually ask qualitative questions that help us to understand an organization’s logic model or to populate its LogFrame. We might ask a broad question such as: What explains this organization’s theory of change? Such a broad question would also have support questions such as: What does this organization do? Why does it do it that way? What are some examples of projects? How are those projects managed? Who are the beneficiaries? What are this organization’s challenges? What are this organization’s risks and assumptions?

Good qualitative research questions that help us to craft an evaluation might include questions around program need, and program conceptualization and design (Rossi, Lipsey, and Freeman, 2004). Depending on the purpose of the evaluation and your evaluation design, you might ask process-focused questions such as who, what, when, where, why, and how; or you might ask outcome focused questions around changes, effects, and impacts.

Your qualitative research and the answers to all of these questions could help you to develop a LogFrame that you could use to guide a future evaluation that asks questions around program operations and service delivery, program outcomes, or program cost efficiency. Your evaluation design would include evaluation questions that likely have a mixed method element that uses a combination of qualitative and quantitative data and methods to help measure progress or change. Our evaluation questions are not necessarily qualitative in nature; they are often questions that require mixed methods or quantitative tools and analyses to answer. However, we often use qualitative research questions and data collection techniques to help us craft our evaluation questions, LogFrame, and evaluation design.

Rossi, Peter, Mark Lipsey, and Howard Freeman. Evaluation: A Systematic Approach. 7th edition. Thousand Oaks, SAGE, 2004.

About The Author

Dr. Beverly Peters has more than twenty years of experience teaching, conducting qualitative research, and managing community development, microcredit, infrastructure, and democratization projects in several countries in Africa. As a consultant, Dr. Peters worked on EU and USAID funded infrastructure, education, and microcredit projects in South Africa and Mozambique. She also conceptualized and developed the proposal for Darfur Peace and Development Organization’s women’s crisis center, a center that provides physical and economic assistance to women survivors of violence in the IDP camps in Darfur. Dr. Peters has a Ph.D. from the University of Pittsburgh. Learn more about Dr. Peters.

To learn more about American University’s online MS in Measurement & Evaluation or Graduate Certificate in Project Monitoring & Evaluation, request more information or call us toll free at 855-725-7614.

(855) 725-7614

• Terms & Conditions
• About American University

31 Academic Research Project Defense Questions and How To Answer Them.

by admin | Jan 9, 2018 | blog post , Researching tips | 9 comments

former President of Nigeria Chief Olusegun Obasanjo During his PHD thesis defense in the National Open University of Nigeria. copyright dailypost.ng

The following are the top 31 academic research project defense questions that you may encounter during an academic research project defense. Please use this guide to assess yourself to see if you are actually ready for your research defense. Observe these questions and the recommended steps to answering them. We went through the record of past academic research project defense questions,   I am also advising that you go further and ask past students about some of their academic research project defense questions they encountered during their own defense just make sure you do not restrict yourself to only these questions.

Recommended: Hire an expert to write your undergraduate/post-graduate research project here  

Question 1: What is Your Research About?

That this is the first academic research project defense question you are asked does not mean you should take it lightly every academic research project defense question is geared towards testing how well you understand your research study area. Here they will ask you to explain to them in few sentences what your research is all about. The question is basic right? Well this is a part of the academic research project defense process that gets most students choking for words. At any rate the questions is simple and as a student either BSc or MSc or PHD ,as a student during your academic research project defense the least that is expected of you is for you to know what your research is all about.

To answer this academic research project defense question, you have to know everything about your research project from the first chapter to the last. To answer this question all you have to do is to give them a summary of the research, at this stage your abstract is your friend. Yes! Before going for your academic research project defense as an undergraduate or post graduate you must have mastered the content of your abstract, you should at this time be able to boldly pour out the content of your abstract to them. And this is one reason why I have always advised that while writing your research your abstract should never be taken for granted. It is the synopsis of the work and a better understanding of your abstract is all you need to get past this often embarrassing question.

Question 2: Why did you decide to undertake this specific research?

Watch out! Take your next step carefully. This particular academic research project defense question  can be extremely complicated and it goes a long way to persuade the board that you have done a relevant study. The question could also come in a more direct form and they could just ask you, “What is the research problem”

This is how you should answer this question, you may choose to expound on the issue(s) examined in the study. Your decision to tackle this problem turns into your inspiration. Try not to state monetary reasons or the need to graduate as an inspiration as you may effortlessly go off point.  this questions could give birth to the following questions so just prepare for them:

Questions 3: What are the motivations for your research?

Question 2 and 3 may look similar but answering them may reveal a slight difference. You could be motivated by solving an existing problem to embark on this research, you could be motivated by the need to contribute to the body of knowledge in the field and you could also be motivated by professional curiosity.

Question 4: Why is the problem you have tackled worth tackling:

not all research-able problems are worth tackling with a full academic study please note. You should be able to identify the problem being tackled as relevant enough to warrant the conduct of an academic investigation into its resolution.

Question 5: What are the main aims, questions, hypotheses?

do not worry too much about this particular academic research project defense question if you are an undergraduate. this question may only come up during a PHD defense. It can be easily answered using the tips in question

Question 6: How will this study contribute to the body of knowledge?

This is one question that has not changed over the years. At this point you are required to justify how your study will add to the existing body of knowledge. This is the part where your method, contextual analysis or any special model or conceptual framework that was utilized as part of the investigation should be used to defend it.

Question 7: What is the significance of the study?

Much the same as expressing how your study will contribute to the existing body of knowledge, you should explain the significance of your research. To answer this question, you should explain how your study will help the government to approach the creation and development of policies, how it will help different students who may wish to conduct research on the topic and how organizations and the general public will profit from your study.

Question 8: Did you bridge any gap from your study?

You must use your academic research project to solve an existing problem, now what is the problem, at this stage you must define the issues that your research was conducted to approach, you must identify existing knowledge gaps in your research are for example a research on  automated teller machine usage in Nigeria, from this example the knowledge gap could be the fact that up until your research no scholar or academician have attempted to provide us with the necessary facts behind the use of Automated teller Machines in Nigeria and because of this financial institutions and the Government do not have the necessary scholastic contribution to their decision making process on this issue. If you follow this example you have already identified a knowledge gap

Question 9: What limitations did you encounter?

This is another straightforward however precarious inquiry.  To answer this question, you should be watchful with words as you may ensnare yourself. Be sufficiently watchful not to offer out yourself. Try not to talk about the limitations in your data analysis procedures as this may infer that your examination might be one-sided or not well researched. Use straightforward and more obvious limitations like the issues you encountered joining addresses and task as opposed to restricting your investigation.

Question 10: What are the principal findings of this research project?

Briefly explain the outcome of your study. Please it is very important at this stage that you link the outcome of your study to your research question to avoid veering out of point.  Connect your findings to your research goals/questions. This will make the board to effectively be carried along.

Question 11: How do your findings compare with other research in this field?

List out your findings and list out the findings of other projects in the same field and highlight the gaps that your research serves to fill. Explain how the findings of other researchers only serve to compliment but not to invalidate your research.

Question 12: Comment on and Justify Your Research methodology.

To get past this part of your academic research defense, you must have a sound knowledge of your Chapter 3. Explain your research methodology to them and the reason behind your choice of that method. At this point your ability to justify your sample size and technique will be highly rewarded here.

Question 13: Why choose this method?

You should be able to at this stage explain the reasons behind your choice of method. If you are going to defend your research then you are definitely going to defend your research methodology and this is not as difficult as it may seem, just quotes studies where this method have been used in the past to support the reason behind your choice of method.

Question 14: In light of your discoveries/findings what are your recommendations?

Recommendations are indispensable in each study. You must, make recommendations. But I believe if you have survived the academic research defense process up to the point where you are asked this question then you won’t have any problem, when you are asked to reveal your recommendations.

Question 15: where did you go wrong?

Again, you must avoid exposing your weak point. You can point out obvious mistakes like grammatical errors and typographies but do not ever pick a hole in your method or statistics. Avoid exposing the weak points in your research.

Question 16: Based on your findings what areas will you suggest for future research?

when you are asked this particular academic research project defense question  you should try to make suggestions for future researchers For example, if I researched on the challenges of automated teller machine usage in Nigeria, a good area for future study may be in electronic banking or point of sales systems. The best way to get past this is to identify the knowledge gaps still existing within the area of your study. These knowledge gaps should already be obvious to you during the research process.

Question 17: What is the practicability of your research?

This question is always easy for science students and engineering students but for the social scientists or the management science students it may be a bit tricky because their research  are mostly in the form of abstracts. However, you should try your best to be realistic here. Relate your study to current trends in your environment, office, economy, government, schools, church etc. Use of relevant examples and illustrations will score you good point here.

Question 18: How would you summarize your study to a practitioner in a few sentences?

Here you may want to start using technical terminologies and words related to your research like you would do if you were in front of an expert of that field. Just summarize the technical importance of your research. Your capacity to pass on specialized data from the investigation will score you great focuses here.

Question 19: What would you change if you were to conduct the study again?

Sometimes such academic research project defense question are asked to trap you into exposing the weaknesses in your research; the question is meant to point you towards the weaknesses in your research so please just do the same thing I asked you to do in question 6.

Question 20: What is your measurement Instrument?

this academic research project defense question is simply an inquiry about your data collection method for the study. Here you state if questionnaires were distributed or data was gotten from secondary sources. For more information on measurement instruments

Question 21: What are your research variables?

Here you will need to convince the board members that you know what you are talking about. You need to explain your independent and dependent variable(s) to convince them that you are on point. Your variables are present in your project topic. You need to identify these variables and know their definitions as well to ace your defense.

Question 22: What are your research questions?

This shouldn’t pose any challenge at all as your research questions are clearly stated in chapter one.

In answering the above question you should also watch out for this other question:

• How did your research questions emerge?
• Why are your research questions interesting or important?

Question 23: What do you plan to do with your research project after Graduation?

If you intend to publish your research or make some parts of it available to an online journal then this is the part where you would mention that. Suggesting that you want to make your research available online for future researchers or as a part of an online publication is always a very impressive idea.

Question 24: What source of data was employed for the study?

At this point you have to state the source(s) you got data from. In general you have to state whether data was gotten from primary or secondary source or both. You can further convince the committee members by discoursing on literature reviewed for the study-both theoretical and empirical.

Question 25: What theories or theoretical framework is your study based on?

Never you go for your research project defense without a  knowledge of  at least two relevant theories that relate to your study. For example, the “impact of motivation on employee productivity” will be based on Maslow’s Theory and other theories of motivation. If you cannot find relevant theories to back up your study, consult your supervisor for help or send us a mail let us connect you with a research expert.

Question 26: How would you relate your findings to existing theories on the study?

Now, this particular academic research project defense questionIt is wise to read about how your research relates with existing theories in your study. You should know existing theories on the subject matter as well as empirical studies too. Your ability to link your findings to previous research studies (Whether they agree or not) will go a long way in validating your study.

Question 27: How has your thinking changed as a result of your project?

They want to know what your initial opinion about the study was and they are watching to see if your opinion have changed during the course of the study. You have to be very careful in answering this questions because you must give tangible reasons for any change in opinion and if care is not taking you may make your research seem obsolete by saying your opinion about the research changed during the course of the study. be very careful when answering such academic research project defense question that may invalidate your research.

Question 28: What recommendations do you have for future research?

this academic research project defense question is tasking you to Identify areas that you think may need more research.  This is easily done by identifying issues around you that are not yet researched and highlighting them out as filled with prospects for future research.

Question 29: What is the scope of the study?

State the delimitation of the study in brief. This could be date or geography or both.

Question 30: What question(s) do you have for the committee?

Not a likely academic research project defense question in our Nigerian context. This is an opportunity to interact with your committee members and ask some constructive questions. Do not ask silly or too difficult questions as the goal should be to make the committee members feel as the “judges”. It will also go a long way in showing that you are a brilliant and confident.

Question 31: Do you have any closing statements/comments?

When you are finally asked if you have any closing question, you can now be rest assured that there may not be any further questions so you can relax and use this opportunity to thank members of your committee for their time and questions. Tell them you appreciate all the valuable lessons you have learnt from them overtime and that you will implement all the important suggestions made and make all necessary corrections.

This single act alone would make your internal and external supervisor to see you as somebody who is willing to learn and who is ready to take corrections.

Comparative effects of organic manure and inorganic fertilizer on the growth and yield of okra ( Abelmuschus esculentus in southern Guinea savanna

This is quite helpful. Keep it up.

it was fital part that i gained alot of defence answers aspecially the questions that have tricks, i may thank to the team who prepared this uaefull academic reseach questions.

Right now it appears like Movable Type is the preferred blogging platform available right now. (from what I’ve read) Is that what you are using on your blog?

This write-up Is very helpful and interesting.

What are the salient questions expected during a project’s topic defense?

The questions asked during a research defense could range from the basic questions listed here to very direct and specific questions that bothers on the topic in question

This is very helpful

very insightful. I need possible defense questions on entrepreneurship. Especially nascent entrepreneurs.

Submit a Comment Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed .

Recent Posts

• 10 Tips to Writing a Great literature Review for an Academic Thesis
• CarFix Vehicle Solutions Workshop Abuja
• Academic Research Material: CREDIT MANAGEMENT IN THE BANKING SECTOR(unedited student submission)
• How to create the perfect research hypothesis for your academic research project
• CHOOSING A RESEARCH TOPIC IN ACCOUNTING OR BANKING AND FINANCE, AREAS TO CONSIDER

Recent Comments

• chollom pam on CORPORATE GOVERNANCE PRACTICE IN THE NIGERIAN BANKING SECTOR
• Alemneh on THE EFFECT OF INTERNALLY GENERATED REVENUE ON ECONOMIC GROWTH OF LAGOS STATE (2010-2014)
• Phidlorah Mwashila on PRELIMINARY PHYTOCHEMICAL AND ANTI MICROBIAL SCREENING OF SEED AND COAT OF CITRUS SINENSIS
• Aliyu Yusha'u on AN OVERVIEW OF ETHNO-RELIGIOUS CONFLICTS IN KADUNA STATE: A CASE STUDY OF IGABI LOCAL GOVERNMENT AREA OF KADUNA STATE (2011-2014)
• January 2023
• January 2022
• November 2019
• February 2019
• September 2018
• August 2018
• January 2018
• December 2017
• February 2017
• January 2017
• December 2016
• November 2016
• August 2016
• Academic research writing tips
• Banking and Finance
• Bio-Chemistry
• Business Administration Topics
• computer science
• ENGLISH AND LINGUISTICS
• Facility Management
• History and International Relations
• Management Science
• Mass Communication
• political science
• Researching tips
• social science
• Uncategorised
• Request research
• AGRICULTURAL SCIENCE RESEARCH PROJECT TOPICS
• ART AND HUMANITIES
• CHEMICAL ENGINEERING
• BUSINESS ADMINISTRATION RESEARCH PROJECT TOPICS
• CIVIL ENGINEERING
• COMPUTER SCIENCE
• CROP SCIENCE
• ECONOMIC AND STATISTICS
• EDUCATION TOPICS
• Environmental Science research project
• ELECTRICAL ELECTRONIC ENGINEERING RESEARCH PROJECT TOPICS
• ENGINEERING
• Management Science Research Topics
• FINE AND APPLIED ARTS
• FISHERY AND AQUACULTURE
• FOOD AND NUTRITION
• FOOD SCIENCE AND TECHNOLOGY
• FORESTRY AND WILDLIFE
• GET BANKING AND FINANCE RESEARCH PROJECT TOPICS
• Get Bio-Chemistry Research Project Topics
• Get Biology Research Project Topics.
• HEALTH AND KINETICS
• HUMAN RESOURCE MANAGEMENT
• INTERNATIONAL RELATIONS, HISTORY AND DIPLOMACY
• LIBRARY SCIENCE
• LAW/LEGAL STUDIES
• MANAGEMENT SCIENCES
• MATHEMATICS AND STATISTICS
• MECHANICAL ENGINEERING
• MEDICAL SCIENCES
• MEDICINE AND SURGERY
• MICROBIOLOGY
• PETROLEUM ENGINEERING
• PHYSICAL SCIENCES
• POLITICAL SCIENCE

Root out friction in every digital experience, super-charge conversion rates, and optimize digital self-service

Uncover insights from any interaction, deliver AI-powered agent coaching, and reduce cost to serve

Increase revenue and loyalty with real-time insights and recommendations delivered to teams on the ground

Know how your people feel and empower managers to improve employee engagement, productivity, and retention

Take action in the moments that matter most along the employee journey and drive bottom line growth

Whatever they’re are saying, wherever they’re saying it, know exactly what’s going on with your people

Get faster, richer insights with qual and quant tools that make powerful market research available to everyone

Run concept tests, pricing studies, prototyping + more with fast, powerful studies designed by UX research experts

Track your brand performance 24/7 and act quickly to respond to opportunities and challenges in your market

Explore the platform powering Experience Management

• Free Account
• For Digital
• For Customer Care
• For Human Resources
• For Researchers
• Financial Services
• All Industries

Popular Use Cases

• Customer Experience
• Employee Experience
• Net Promoter Score
• Voice of Customer
• Customer Success Hub
• Product Documentation
• Training & Certification
• XM Institute
• Popular Resources
• Customer Stories
• Artificial Intelligence

Market Research

• Partnerships
• Marketplace

The annual gathering of the experience leaders at the world’s iconic brands building breakthrough business results, live in Salt Lake City.

• English/AU & NZ
• Español/Europa
• Español/América Latina
• Português Brasileiro
• REQUEST DEMO
• Experience Management
• Qualitative Research Questions

Try Qualtrics for free

How to write qualitative research questions.

11 min read Here’s how to write effective qualitative research questions for your projects, and why getting it right matters so much.

What is qualitative research?

Qualitative research is a blanket term covering a wide range of research methods and theoretical framing approaches. The unifying factor in all these types of qualitative study is that they deal with data that cannot be counted. Typically this means things like people’s stories, feelings, opinions and emotions , and the meanings they ascribe to their experiences.

Qualitative study is one of two main categories of research, the other being quantitative research. Quantitative research deals with numerical data – that which can be counted and quantified, and which is mostly concerned with trends and patterns in large-scale datasets.

What are research questions?

Research questions are questions you are trying to answer with your research. To put it another way, your research question is the reason for your study, and the beginning point for your research design. There is normally only one research question per study, although if your project is very complex, you may have multiple research questions that are closely linked to one central question.

A good qualitative research question sums up your research objective. It’s a way of expressing the central question of your research, identifying your particular topic and the central issue you are examining.

Research questions are quite different from survey questions, questions used in focus groups or interview questions. A long list of questions is used in these types of study, as opposed to one central question. Additionally, interview or survey questions are asked of participants, whereas research questions are only for the researcher to maintain a clear understanding of the research design.

Research questions are used in both qualitative and quantitative research , although what makes a good research question might vary between the two.

In fact, the type of research questions you are asking can help you decide whether you need to take a quantitative or qualitative approach to your research project.

Discover the fundamentals of qualitative research

Quantitative vs. qualitative research questions

Writing research questions is very important in both qualitative and quantitative research, but the research questions that perform best in the two types of studies are quite different.

Quantitative research questions

Quantitative research questions usually relate to quantities, similarities and differences.

It might reflect the researchers’ interest in determining whether relationships between variables exist, and if so whether they are statistically significant. Or it may focus on establishing differences between things through comparison, and using statistical analysis to determine whether those differences are meaningful or due to chance.

• How much? This kind of research question is one of the simplest. It focuses on quantifying something. For example:

How many Yoruba speakers are there in the state of Maine?

• What is the connection?

This type of quantitative research question examines how one variable affects another.

For example:

How does a low level of sunlight affect the mood scores (1-10) of Antarctic explorers during winter?

• What is the difference? Quantitative research questions in this category identify two categories and measure the difference between them using numerical data.

Do white cats stay cooler than tabby cats in hot weather?

If your research question fits into one of the above categories, you’re probably going to be doing a quantitative study.

Qualitative research questions

Qualitative research questions focus on exploring phenomena, meanings and experiences.

Unlike quantitative research, qualitative research isn’t about finding causal relationships between variables. So although qualitative research questions might touch on topics that involve one variable influencing another, or looking at the difference between things, finding and quantifying those relationships isn’t the primary objective.

In fact, you as a qualitative researcher might end up studying a very similar topic to your colleague who is doing a quantitative study, but your areas of focus will be quite different. Your research methods will also be different – they might include focus groups, ethnography studies, and other kinds of qualitative study.

A few example qualitative research questions:

• What is it like being an Antarctic explorer during winter?
• What are the experiences of Yoruba speakers in the USA?
• How do white cat owners describe their pets?

Qualitative research question types

Marshall and Rossman (1989) identified 4 qualitative research question types, each with its own typical research strategy and methods.

• Exploratory questions

Exploratory questions are used when relatively little is known about the research topic. The process researchers follow when pursuing exploratory questions might involve interviewing participants, holding focus groups, or diving deep with a case study.

• Explanatory questions

With explanatory questions, the research topic is approached with a view to understanding the causes that lie behind phenomena. However, unlike a quantitative project, the focus of explanatory questions is on qualitative analysis of multiple interconnected factors that have influenced a particular group or area, rather than a provable causal link between dependent and independent variables.

• Descriptive questions

As the name suggests, descriptive questions aim to document and record what is happening. In answering descriptive questions , researchers might interact directly with participants with surveys or interviews, as well as using observational studies and ethnography studies that collect data on how participants interact with their wider environment.

• Predictive questions

Predictive questions start from the phenomena of interest and investigate what ramifications it might have in the future. Answering predictive questions may involve looking back as well as forward, with content analysis, questionnaires and studies of non-verbal communication (kinesics).

Why are good qualitative research questions important?

We know research questions are very important. But what makes them so essential? (And is that question a qualitative or quantitative one?)

Getting your qualitative research questions right has a number of benefits.

• It defines your qualitative research project Qualitative research questions definitively nail down the research population, the thing you’re examining, and what the nature of your answer will be.This means you can explain your research project to other people both inside and outside your business or organization. That could be critical when it comes to securing funding for your project, recruiting participants and members of your research team, and ultimately for publishing your results. It can also help you assess right the ethical considerations for your population of study.
• It maintains focus Good qualitative research questions help researchers to stick to the area of focus as they carry out their research. Keeping the research question in mind will help them steer away from tangents during their research or while they are carrying out qualitative research interviews. This holds true whatever the qualitative methods are, whether it’s a focus group, survey, thematic analysis or other type of inquiry.That doesn’t mean the research project can’t morph and change during its execution – sometimes this is acceptable and even welcome – but having a research question helps demarcate the starting point for the research. It can be referred back to if the scope and focus of the project does change.
• It helps make sure your outcomes are achievable

Because qualitative research questions help determine the kind of results you’re going to get, it helps make sure those results are achievable. By formulating good qualitative research questions in advance, you can make sure the things you want to know and the way you’re going to investigate them are grounded in practical reality. Otherwise, you may be at risk of taking on a research project that can’t be satisfactorily completed.

Developing good qualitative research questions

All researchers use research questions to define their parameters, keep their study on track and maintain focus on the research topic. This is especially important with qualitative questions, where there may be exploratory or inductive methods in use that introduce researchers to new and interesting areas of inquiry. Here are some tips for writing good qualitative research questions.

1. Keep it specific

Broader research questions are difficult to act on. They may also be open to interpretation, or leave some parameters undefined.

Strong example: How do Baby Boomers in the USA feel about their gender identity?

Weak example: Do people feel different about gender now?

2. Be original

Look for research questions that haven’t been widely addressed by others already.

Strong example: What are the effects of video calling on women’s experiences of work?

Weak example: Are women given less respect than men at work?

3. Make it research-worthy

Don’t ask a question that can be answered with a ‘yes’ or ‘no’, or with a quick Google search.

Strong example: What do people like and dislike about living in a highly multi-lingual country?

Weak example: What languages are spoken in India?

4. Focus your question

Don’t roll multiple topics or questions into one. Qualitative data may involve multiple topics, but your qualitative questions should be focused.

Strong example: What is the experience of disabled children and their families when using social services?

Weak example: How can we improve social services for children affected by poverty and disability?

4. Focus on your own discipline, not someone else’s

Avoid asking questions that are for the politicians, police or others to address.

Strong example: What does it feel like to be the victim of a hate crime?

Weak example: How can hate crimes be prevented?

5. Ask something researchable

Big questions, questions about hypothetical events or questions that would require vastly more resources than you have access to are not useful starting points for qualitative studies. Qualitative words or subjective ideas that lack definition are also not helpful.

Strong example: How do perceptions of physical beauty vary between today’s youth and their parents’ generation?

Weak example: Which country has the most beautiful people in it?

Related resources

Qualitative research design 12 min read, primary vs secondary research 14 min read, business research methods 12 min read, qualitative research interviews 11 min read, market intelligence 10 min read, marketing insights 11 min read, ethnographic research 11 min read, request demo.

Ready to learn more about Qualtrics?

Want to create or adapt books like this? Learn more about how Pressbooks supports open publishing practices.

2-3 Setting and Defending your Methodological Choices

Teresa Chan

In this Chapter, you will explore strategies for aligning and articulating your methodological choices for your audience. Whether this is for your readers or to survive peer review, it is important to articulate your perspective on WHY you have chosen your methodology and  methods and HOW they are linked to your research question.

Key Points of the Chapter

By the end of this chapter, readers will be able to:

• Identify the “throughline” between their research question, research methodology, data generation methods, and outcomes.
• Describe why it is important to think ahead to peer review and critique of your process.
• Develop a strategy for justifying (or defending) methodological choices and responding to peer review.

Xiang sighed with exasperation. Days away from his thesis defense, he had just received more questions from his external examiner around his methodological choices within his master’s thesis. The examiner had written notes that suggested that he needed to “substantiate” the rationale for his study design choices more. Based on his reading, he had never seen many of the sections the examiner requested within other people’s papers, and yet for his thesis he was expected to have a whole chapter around methodology. He shot an email off to his supervisor, Dr. Ubuntu, who was always there for him. Dr. U always did a great job at clarifying things via a quick email or more in depth pep talk…  and always gave great insights about how things fit together.

From: Xiang-Lee, Chan <[email protected]>

Date: Thu, Aug 19, 2021 at 09:20 AM

Subject: Methodology

To:  Ubuntu, Camille <[email protected]>

Hi Dr. Ubuntu,

Just as an update, I’ve written up all of the intro, lit review, and results for my thesis, but now I’m having trouble with the methodology section.

I’ve found that in published papers, this section is pretty small, but Dr. Ohram is asking for a lot more detail… and I feel like I’m a bit lost about what I should put in this section.

Do you have time to chat?

Yours sincerely,

From: Ubuntu, Camille <[email protected]>

Date: Thu, Aug 19, 2021 at 3:20 PM

To: Xiang-Lee, Chan <[email protected]>

Dear Xiang:

Sounds like you’ve really done a great job at making headway with your writing. I am away this week on vacation, but perhaps we can meet at our standard time in the first week in September?

In the meantime, I would suggest you read the HPER chapter on Setting & Defending Your Methodological Choices (2-3) that may be useful for you to review. I have found students are often confused about these processes and the jargon associated with the methodology sections of any study. One thing I find students stumble on is in linking their methods both to their epistemology/philosophy of science, and also to their data collection and analysis methods. As for your question about where this is with published papers, this content is often interwoven throughout the methods, analysis, and discussion/limitations section.

After quickly booking the meeting in his calendar, Xiang clicked on the link to read with great interest.

Deeper Dive on this Concept

Setting and not forgetting.

Whether you’re a graduate student (like Xiang in our vignette) or an experienced researcher (like Camille), writing your methods  can be very important for your success when making presentations or preparing a publication. Whether you are submitting a study protocol to the research ethics board for review, a grant to a competition, or a paper for peer review, the readers of your research work will want to understand why and how you decided upon your research methods and how they align to your research questions and your outcomes. They may also expect you to state your epistemic roots (e.g. state your philosophy of science and how it informs your view on the question/methods).

For those new to research, it is important that there is a logical flow between your philosophy of science & epistemology and also between the research question, methodology, data generation and analysis methods, and the outcomes of your project. We will call this the “throughline” of your paper. When a project’s throughline is broken, that is a red flag for editors and reviewers – and is often what these individuals might consider a fatal flaw of the paper. As it is impossible to comment on every possible nuance involved in research alignment, we will focus on common mistakes in methodological alignment and communication.

Here are some common pitfalls that can occur with project throughlines:

• Conflict or misalignment between your epistemology and the research question:  There is an inextricable link between your epistemology as a scientist with the research question. One common problem can be that there is a misalignment between your view on the construction of knowledge and your research question. For instance, if you wanted to know how many people engaged in a certain faculty development activity, you probably shouldn’t use a constructivist approach to base your research design – this question likely is better framed within a post-positivist lens.
• Contradiction between your research question and your selected theories:  It can be very confusing when trying to articulate your theory, theoretical frameworks, and conceptual frameworks, let alone link them to your research question. (You may wish to review these concepts by listening again to the MERIT podcast episode on this topic ( Theory, Theoretical Frameworks, and Conceptual Frameworks ). In the podcast episode,  we explore how theory intersects with health professions education research and scholarship) However, it is very important to link how your specific research question is situated within all of these above frameworks.
• Misalignment between your research question and  methods: Similar to the above situation, when deriving your research question it is important that you ensure that your methods are properly aligned to address and/or answer your research question. If you’re interested in deeply understanding the nature of someone’s experience with a certain clinical learning environment, it may not make sense to use a survey full of Likert scales and “select from the below list”-type questions. It may make more sense for this particular research question to be more qualitative in nature, and perhaps to adopt a phenomenological approach.
• Lack of connection between your research question, methods, and intended outcomes:  It is important for your outcomes to be lined up with all the components of your methods (e.g. data generation & analysis methods) as a misalignment can result in the production of data that can’t answer your research question, or leading to analyses that seem disconnected from the literature gap you sought to address.. Sometimes this misalignment comes when a research team gets lost in the data analysis phase. In many studies, the volume of data and plethora of possible interpretations can make it difficult to retain the original intention of the research, and results can fail to reflect the original research questions asked by the team. To prevent this, many quantitative and qualitative scholars will outline the outcomes they plan to deliver in their study protocols and grant applications. These statements can serve later as touchstones for your team. In qualitative research, in particular, study designs often evolve as the phenomenon is explored – as these changes occur, it’s critical that researchers maintain focus on their research questions to avoid straying too far from their original intent.

Thinking through and managing these potential pitfalls can ensure rigorous research design and head off many issues when it comes to peer review.

Defending or justifying your choices

When a graduate student presents their project at the end of training, this session is usually called a “defense”. Traditionally, this is a rite of passage that marks entry into the academy. Historically it was a public event where the other members of the academy would be invited to openly ask you questions and you would have to “defend” yourself against this public questioning. In today’s world, the “defense” is not nearly as open nor so adversarial- even if others within the community are invited to attend, it’s mainly to watch and rarely to ask difficult questions of the candidate. Instead, the thesis committee members and the external examiner usually aim to guide graduate students in displaying their thinking and justifying their research design and methodological choices. Likewise, when manuscripts are submitted to a journal for peer review, the conversation should be collegial; the editor and reviewers’ intent should be to offer advice on how to improve the manuscript and prepare it for publication, whether or not it is accepted at that specific journal.

There is an old adage that says that the best defense is a good offense, but, in less adversarial terms, the best way to make it through peer review or a defense  is to ensure that your choices are rigorous and defensible. And so, it can be quite useful for new researchers in the health professions education domain to imagine that they will need to “defend” the choices they make when designing and writing up their studies. Being articulate in prophylactically “defending” your choices can serve three main purposes:

• If you are writing a study protocol:  Working with your research team to articualte and justify your methodological choices (e.g. analysis plan, data collection choices, etc.) can help to align your research and your team, getting everyone  on the same page. This will help your team focus on the big picture and maintain the project throughline even when drowning in data or making sense out of analyses.
• If you are intending to submit a grant application : Clear purpose and methodological alignment is one of the key factors that grant reviewers look for, and reviewers often heavily scrutinize the methods section. The merits of your science are often driven by the project logic, and so being thoughtful about why and how you selected your methods will help a grant reviewer better buy into your intended plan.
• If you are writing your paper: Being transparent about your methodological choices will strengthen your methods sections and demonstrate the rigour of your work for editors and reviewers, since you will not be leaving your readers to guess at your intentions. Instead, plainly listing your intentions may provide a refreshing amount of clarity that will make your paper stand out.

For more on this topic, please consider listening to the listed podcast within the HPER curriculum:

Defending your Methods

In this podcast you will explore the ways in which you may need to message and explain your methodological choices. In this episode, Drs. Sandra Monteiro & Teresa Chan discuss the ways in which you might explain and/or defend your methodological choices.

Theory, Theoretical Frameworks, and Conceptual Frameworks

In this podcast you will explore how theory intersects with health professions education research and scholarship. Drs. Teresa Chan and Lara Varpio take you through these concepts together.

Key Takeaways

Ensure you have a solid throughline between your research question, methodology, data collection/generation and analysis methods, and outcomes – The project throughline is the most important aspect to bear in mind when designing and then conducting your study. You must ensure that each of these concepts is linked logically. Failure to do so will result in a misalignment which can be a red flag for readers, editors, and reviewers.

Ensure that your epistemic roots are clear and align with your methods – Often epistemology is implicit rather than explicit in methods sections. In your study protocols and/or methods sections of a paper it can be useful to state your project’s intended epistemology and theoretical or conceptual assumptions  outright. This can help guide readers (as well as reviewers and editors) in interpreting your manuscript and allow you to clearly articulate how your assumptions inform your research and align with the choices you’ve made.

Vignette Conclusion

Xiang spends a lot of time reviewing the HPER resources and combing through academic articles to find ways to articulate his methods. He comes across O’Brien et al.’s Standards for Reporting Qualitative Research (1), which he finds extremely helpful in determining the level and type of detail he should include to instill confidence in the rigour of his work and satisfy his external reviewer. He realizes that many of the manuscripts he’s come across likely do not provide sufficient detail on their methods. But he’s still struggling with this question of alignment – how would he know if his project doesn’t have a clear “throughline”? One of his colleagues recommends Varpio et al, (2017) and he realizes that some of the language he has used to describe his methods (such as strategies to eliminate bias and member checking to confirm the ‘truth’ of each participant’s story) were more in keeping with post-positivist paradigms that he learned about in HPER, and didn’t really jive with his constructivist paradigm and choice of constructivist grounded theory as a methodology. He begins to revise his methodology chapter with an eye to ensuring that his decisions reflect the constructivist paradigm his study is rooted in.

• O’Brien BC, Harris IB, Beckman TJ, Reed DA, Cook DA. Standards for reporting qualitative research: a synthesis of recommendations. Acad Med. 2014;89(9):1245-1251. doi: 10.1097/ACM.0000000000000388
• Varpio L, Paradis E, Uijtdehaage S, Young M. The Distinctions between Theory, Theoretical Framework, and Conceptual Framework. Acad Med. 2020;95(7):989-994. doi: 10.1097/ACM.0000000000003075
• Varpio L, Ajjawi R, Monrouxe L, O’Brien B, Rees C. Shedding the cobra effect: problematizing thematic emergence, triangulation, saturation and member checking. Med Educ. 2017;51(1):40-50. doi: 10.1111/medu.13124

About the author

name: Teresa Chan

institution: McMaster University

Teresa Chan is an Associate Professor in the Department of Medicine within the Division of Emergency Medicine and cross-appointed to the Division of Education & Innovation. She is also the Associate Dean, Continuing Professional Development Office (CPD) and a Clinician Scientist, McMaster Education Research, Innovation & Theory (MERIT) Program, Faculty of Health Sciences, McMaster University.

2-3 Setting and Defending your Methodological Choices Copyright © 2022 by Teresa Chan is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

Share This Book

6 Qualitative data examples for thorough market researchers

Types of qualitative data in market research, 6 qualitative data examples, get nuanced insights from qualitative market research.

There are plenty of ways to gather consumer insights for fresh campaigns and better products, but qualitative research is up there with the best sources of insight.

This guide is packed with examples of how to turn qualitative data into actionable insights, to spark your creativity and sharpen your research strategy. You’ll see how qualitative data, especially through surveys, opens doors to deeper understanding by inviting consumers to share their experiences and thoughts freely, in their own words — and how qualitative data can transform your brand.

Before we dig into some examples of how qualitative data can empower your teams to make focused, confident and quick decisions on anything from product to marketing, let’s go back to basics. We can categorize qualitative data into roughly three categories: binary, nominal and ordinal data. Here’s how each of them is used in qualitative data analysis.

Binary data

Binary data represents a choice between two distinct options, like ‘yes’ or ‘no’. In market research, this type of qualitative data is useful for filtering responses or making clear distinctions in consumer preferences.

Binary data in qualitative research is great for straightforward insights, but has its limits. Here’s a quick guide on when to use it and when to opt for qualitative data that is more detailed:

Binary data is great for:

• Quick Yes/No questions : like “Have you used our app? Yes or No.”
• Initial screening : to quickly sort participants for further studies.
• Clear-cut answers : absolute factors, such as ownership or usage.

Avoid binary data for:

• Understanding motivations : it lacks the depth to explore why behind actions.
• Measuring intensity : can’t show how much someone likes or uses something.
• Detail needed for product development : misses the nuanced feedback necessary for innovations.

Nominal data

Nominal data categorizes responses without implying any order. For example, when survey respondents choose their favorite brand from a list, the data collected is nominal, offering insights into brand preferences among different demographics.

Some other examples of qualitative data that can be qualified as nominal are asking participants to name their primary information source about products in categories like social media, friends, or online reviews. Or in focus groups, discussing brand perceptions could classify brands into categories such as luxury, budget-friendly, or eco-conscious, based on participant descriptions.

Nominal data is great for:

• Categorizing responses : such as types of consumer complaints (product quality, customer service, delivery issues).
• Identifying preferences : like favorite product categories (beverages, electronics, apparel).
• Segmentation : grouping participants based on attributes (first-time buyers, loyal customers).

Nominal data is not for:

• Measuring quantities : it can’t quantify how much more one category is preferred over another.
• Ordering or ranking responses : it doesn’t indicate which category is higher or lower in any hierarchy.
• Detailed behavioral analysis : While it can group behaviors, it doesn’t delve into the frequency or intensity of those behaviors.

Ordinal data

Ordinal data introduces a sense of order, ranking preferences or satisfaction levels. In qualitative analysis, it’s particularly useful for understanding how consumers prioritize features or products, giving researchers a clearer picture of market trends.

Other examples of qualitative data analyses that use ordinal data, are for instance a study on consumer preferences for coffee flavors, participants might rank flavors in order of preference, providing insights into flavor trends. You can also get ordinal data from focus groups on things like customer satisfaction surveys or app usability, by asking users to rate their ease of use or happiness on an ordinal scale.

Ordinal data is great for:

• Ranking preferences : asking participants to rank product features from most to least important.
• Measuring satisfaction levels : using scales like “very satisfied,” “satisfied,” “neutral,” “dissatisfied,” “very dissatisfied.”
• Assessing Agreement : with statements on a scale from “strongly agree” to “strongly disagree.”

Ordinal data is not for:

• Quantifying differences : it doesn’t show how much more one rank is preferred over another, just the order.
• Precise measurements : can’t specify the exact degree of satisfaction or agreement, only relative positions.

This mix of qualitative and quantitative data will give you a well-rounded view of participant attitudes and preferences.

The things you can do with qualitative data are endless. But this article shouldn’t turn into a work of literature, so we’ll highlight six ways to collect qualitative data and give you examples of how to use these qualitative research methods to get actionable results.

How to get qual insights with Attest

You can get to the heart of what your target customers think, with reliable qualitative insights from Attest Video Responses

1. Highlighting brand loyalty drivers with open-ended surveys and questionnaires

Open-ended surveys and questionnaires are great at finding out what makes customers choose and stick with a brand. Here’s why this qualitative data analysis tool is so good for gathering qualitative data on things like brand loyalty and customer experience:

Straight from the source

Open-ended survey responses show the actual thoughts and feelings of your target audience in their own words, while still giving you structure in your data analysis.

Understanding ‘why’

Numbers can show us how many customers are loyal; open-ended survey responses explain why they are. You can also easily add thematic analysis to the mix by counting certain keywords or phrases.

Guiding decisions

The insights from these surveys can help a brand decide where to focus its efforts, from making sure their marketing highlights what customers love most to improving parts of their product.

Surveys are one of the most versatile and efficient qualitative data collection methods out there. We want to bring the power of qualitative data analysis to every business and make it easy to gather qualitative data from the people who matter most to your brand. Check out our survey templates to hit the ground running. And you’re not limited to textual data as your only data source — we also enable you to gather video responses to get additional context from non verbal cues and more.

2. Trend identification with observation notes

Observation notes are a powerful qualitative data analysis tool for spotting trends as they naturally unfold in real-world settings. Here’s why they’re particularly valuable insights and effective for identifying new trends:

Real behavior

Observing people directly shows us how they actually interact with products or services, not just how they say they do. This can highlight emerging trends in consumer behavior or preferences before people can even put into words what they are doing and why.

Immediate insights

By watching how people engage with different products, we can quickly spot patterns or changes in behavior. This immediate feedback is invaluable for catching trends as they start.

Context matters

Observations give you context. You can see not just what people do, but where and how they do it. This context can be key to understanding why a trend is taking off.

Unprompted reactions

Since people don’t know they’re being observed for these purposes, their actions are genuine. This leads to authentic insights about what’s really catching on.

3. Understanding consumer sentiments through semi-structured interviews

Semi-structured interviews for qualitative data analysis are an effective method for data analysts to get a deep understanding of consumer sentiments. It provides a structured yet flexible approach to gather in-depth insights. Here’s why they’re particularly useful for this type of research question:

Personal connection

These interviews create a space for a real conversation, allowing consumers to share their feelings, experiences, and opinions about a brand or product in a more personal setting.

Flexibility

The format lets the interviewer explore interesting points that come up during the conversation, diving deeper into unexpected areas of discussion. This flexibility uncovers richer insights than strictly structured interviews.

Depth of understanding

By engaging in detailed discussions, brands can understand not just what consumers think but why they think that way and what stations their train of thought passes by.

Structure and surprise

Semi-structured interviews can be tailored to explore specific areas of interest while still allowing for new insights to emerge.

4. Using focus groups for informing market entry strategies

Using a focus group to inform market entry strategies provides a dynamic way to discover your potential customers’ needs, preferences, and perceptions before launching a product or entering a new market. Here’s how focus groups can be particularly effective for this kind of research goal:

Real conversations

Focus groups allow for real-time, interactive discussions, giving you a front-row seat to hear what your potential customers think and feel about your product or service idea.

Diverse Perspectives

By bringing together people from various backgrounds, a focus group can offer a wide range of views and insights, highlighting different consumer needs and contextual information that you might miss out on in a survey.

Spotting opportunities and challenges

The dynamic nature of focus groups can help uncover unique market opportunities or potential challenges that might not be evident through other research methods, like cultural nuances.

Testing ideas

A focus group is a great way to test and compare reactions to different market entry strategies, from pricing models to distribution channels, providing clear direction on what approach might work best.

5. Case studies to gain a nuanced understanding of consumers on a broad level

Case studies in qualitative research zoom in on specific stories from customers or groups using a product or service, great for gaining a nuanced understanding of consumers at a broad level. Here’s why case studies are a particularly effective qualitative data analysis tool for this type of research goal:

In-depth analysis

Case studies can provide a 360-degree look at the consumer experience, from initial awareness to post-purchase feelings.

This depth of insight reveals not just what consumers do, but why they do it, uncovering motivations, influences, and decision-making processes.

Longitudinal insight

Case studies can track changes in consumer behavior or satisfaction over time, offering a dynamic view of how perceptions evolve.

This longitudinal perspective is crucial for giving context to the lifecycle of consumer engagement with a brand.

Storytelling power

The narrative nature of case studies — when done right — makes them powerful tools for communicating complex consumer insights in an accessible and engaging way, which can be especially useful for internal strategy discussions or external marketing communications.

6. Driving product development with diary studies

Diary studies are a unique qualitative research method that involves participants recording their thoughts, experiences, or behaviors over a period of time, related to using a product or service. This qualitative data analysis method is especially valuable for driving product development for several reasons:

Real-time insights

Diary studies capture real-time user experiences and feedback as they interact with a product in their daily lives.

This ongoing documentation provides a raw, unfiltered view of how a product fits into the user’s routine, highlighting usability issues or unmet needs that might not be captured in a one-time survey or interview.

Realistic user journey mapping

By analyzing diary entries, you can map out the entire user journey, identifying critical touch points where users feel delighted, frustrated, or indifferent.

This then enables you to implement targeted improvements and innovations at the moments that matter most.

Identifying patterns

Over the course of a diary study, patterns in behavior, preferences, and challenges can emerge, which is great for thematic analysis.

It can guide product developers to prioritize features or fixes that will have the most significant impact on user satisfaction, which is especially great if they don’t know what areas to focus on first.

Qualitative research brings your consumers’ voices directly to your strategy table. The examples we’ve explored show how qualitative data analysis methods like surveys, interviews, and case studies illuminate the ‘why’ behind consumer choices, guiding more informed decisions. Using these insights means crafting products and messages that resonate deeply, ensuring your brand not only meets but exceeds consumer expectations.

Customer Research Manager 

Related articles

Making it personal – using tech to build connections with consumers | diageo, panel discussion – future-proofing your brand with consumer insights, attest product release: multi-market | attest’s alyssa stringer, subscribe to our newsletter.

Fill in your email and we’ll drop fresh insights and events info into your inbox each week.

* I agree to receive communications from Attest. Privacy Policy .

You're now subscribed to our mailing list to receive exciting news, reports, and other updates!

Covering a story? Visit our page for journalists or call (773) 702-8360.

Top Stories

• Learning to speak to whales using AI, with David Gruber (Ep. 137)

Class of 2024 reflects on how UChicago shaped their careers

Uchicago’s convocation 2024 celebration to begin may 31.

With Finals Week and dissertations behind them, Convocation is a time of reflection for the Class of 2024. 

We asked some of this year’s graduates to look back at their time at UChicago. From researching next-generation batteries to advocating for migrants’ rights, students appreciated the wide-ranging experiences and opportunities at UChicago, as well as the people who enriched their intellectual journeys. One graduate remarked how much they’ll miss exploring new ideas and perspectives across campus and being surrounded by a “constellation of passionate, curious, brilliant people every day.”

Learn more about some of the Class of 2024 below:

Maya Bauer, graduate student at Crown Family School of Social Work, Policy, and Practice

Maya Bauer has more than a decade of experience working in nonprofit, cooperative, consulting and government mostly in public health, community programming, and the arts. She is deeply committed to work that improves the world around us.

Bauer earned her master’s in Social Sector Leadership and Nonprofit management, was honored with the 2024 President’s Volunteer Service Award and earned an honorable mention for the Solomon O. Lichter Memorial Prize.

In addition to her classroom experience at the Crown Family School, Bauer attended countless talks, events, programs and participated in a two-week study abroad program in Hong Kong and Vietnam. She also participated in Washington Week over Spring Break with 25 other Crown students, who traveled to the nation’s capital to tour government and non-profit agencies, meet alumni and participate in informational interviews with potential employers.

 “I have gained generative connections with passionate, compassionate, brilliant, and committed like-minded change agents whom I look forward to knowing and working alongside for a long time,” Bauer said of her time at the Crown Family School.

After graduation, Bauer is excited to reconnect with the brilliant community of nonprofit leaders within the Chicago social sector to leverage her passions and skillsets to have social impact.

“Building relationships, being honest and earnest in the work you do is really important,” Bauer said. “I’m looking forward to bringing that into everything I do moving forward.”

Carrie Collins, graduate student at Harris Public Policy

When Carrie Collins was working as a business administrator at Princeton University, she was asked to redesign a center’s website and began to wonder: With the world becoming almost exclusively digital, how can we create online spaces that are accessible to people, regardless of disability or language barriers? And how can we ensure that as technology progresses, nobody is left behind?

Collins came to UChicago determined to find answers to those questions and to make a difference in technology policy—a field in flux as generative artificial intelligence opens up opportunities for governments to be more responsive to citizens. While on campus, she focused on making sure that she had both qualitative and quantitative skill sets, imagining herself testifying before a Congressional committee.

“I never want to be testifying before Congress and have some other expert witness say things that were not necessarily true, and not having the data or computer science know-how to push back against it. I never want to be in a position where I am unable to assert my evidence-based knowledge to make sure that users get what they need.”

At Harris, she found other ways beyond her academic work to be engaged, becoming editor-in-chief of the Chicago Policy Review and serving on the board of OUTPolitik, the student organization that fosters the LGBTQ+ community at Harris.

After graduation, Collins will work as an associate at Booz Allen, assisting the federal government in its efforts to use technology—including AI and technology policy—to provide services to residents who need them.

Xinghan Guo, Ph.D. candidate at the Pritzker School of Molecular Engineering

While working in the lab of Prof. Alex High, Xinghan Guo developed a diamond-based material platform that integrates uniform thin-film diamond to other materials. Since its development, this platform has shown great potential in quantum sensing, quantum networking and electronic applications. The ability to collaborate across departments and labs drew him to the Pritzker School of Molecular Engineering.  

“I was amazed by PME’s unique department-funded mutual selection process between students and labs, as well as its vibrant co-advising and collaborative culture between research groups,” he said. “These efforts allow me to receive enough exposure to various fields and perform interdisciplinary studies.”  

Guo plans to continue his quantum work at Yale University as a postdoctoral researcher, working on superconducting qubits and phonons. 

Rachel Huynh, full-time MBA student at Chicago Booth

Rachel Huynh came to Booth with a background in global health and explored her passion for supporting older adults and caregivers, especially from low-income communities. She appreciated the opportunity to team up with her classmates for the Health Equity Case Competition and to source the first health care deal for the Steven Tarrson Impact Investment Fund.

“My time at Booth has allowed me to follow my curiosity and critically explore subjects like inclusive capitalism, affordable housing and climate change,” she said. “I’ll miss how quickly you can explore new ideas and perspectives here, and being around this constellation of passionate, curious, brilliant people every day.”

Huynh, who will work this summer for the U.S. Department of Health and Human Services, said one of her favorite experiences at Booth was co-chairing the Asian American Student Association. “It gave me an outlet to build an identity-informed community with my peers.”

Caleb Jeffreys, third-year student at the Law School

While at the Law School, Caleb Jeffreys participated in the Criminal and Juvenile Justice Clinic, where he was part of the legal team that achieved a not-guilty verdict in a juvenile trial case. The charges against their young client were serious, making the clinic’s victory life-changing. It was an experience that inspired Jeffreys to become a trial attorney.

His primary responsibility on the team was to conduct a direct examination of one of their key defense witnesses. Jeffreys, AB’20, also was responsible for drafting the cross examination of one of the State’s witnesses and a direct examination of one of his team’s expert witnesses. The work Jeffreys did on this case was his first real trial experience, and he says it made him realize that he wants to do trial work.

“As an alum of the College, I am grateful for the opportunities the Law School has offered me through the Chicago Law Scholarship. The great mentorship of the faculty and clinical professors has allowed me to succeed and push myself to become a better advocate.”

After graduation, Jeffreys will be clerking for the United States Court of Appeals for the Seventh Circuit for two years.

Mónica Ruiz House, fourth-year College student 

Mónica Ruiz House has done extensive work at UChicago with nonprofit organizations and grassroots campaigns focused on migrants’ rights—traveling from refugee camps to remote regions of the Sonoran Desert.

Ruiz House was recently awarded a $10,000 Davis Projects for Peace grant. She is working with an Arizona-based migrant advocacy group called No More Deaths on a comprehensive data project to map the locations where migrants have lost their lives while crossing the U.S.-Mexico border. 

“We hope that policy changes will also occur as data on the impacts of prevention through deterrence become more robust,” she said. “By drawing attention to the human cost of policies like this one, we hope to push border policy in a peaceful direction: with accountability, transparency, and compassion for migrant life as guiding principles."

She was also named the 2024 Hugo F. Sonnenschein Medal of Excellence , in recognition of her exceptional commitment to social justice and public service. After graduation, Ruiz House plans to continuing her work with No More Deaths while applying for her MSc in Refugee and Forced Migration Studies.

David Sandoval, fourth-year College student

As a molecular engineering major at the Pritzker School of Molecular Engineering, David Sandoval studied the stability of high-energy density, cobalt-free cathodes for next-generation lithium-ion batteries under Prof. Y. Shirley Meng at the Laboratory for Energy Storage and Conversion. 

“My research at PME on batteries engineered from the molecular level has provided me with key skills critical for impactful work in the renewable energy field. I also deepened my industry knowledge by actively engaging with a network of leading experts I built through PME’s partnership with Argonne National Laboratory,” he said. “This blend of academic and professional growth reinforced my commitment to become an electrochemical scientist and engineer dedicated to tackling climate change and energy inequity through revolutionized technologies.”  

While at UChicago, Sandoval also was an Odyssey Scholar, Questbridge Scholar, Argonne Student STEM Ambassador and Research Aide at Argonne National Laboratory. 

After graduation, he plans to begin his Ph.D. in Chemical Engineering at Princeton University, with the long-term goal of joining the energy industry, helping facilitate the global transition from fossil fuels. 

Get more with UChicago News delivered to your inbox.

• Three College students chosen to address UChicago's Class of 2024

Recommended Stories

Faces of Convocation: Meet the people who play vital roles in…

Related Topics

Latest news.

Big Brains podcast: Learning to speak to whales using AI

Convocation

Class of 2024

Three College students chosen to address UChicago's Class of 2024

Go 'Inside the Lab' at UChicago

Explore labs through videos and Q and As with UChicago faculty, staff and students

Two scholars to receive honorary degrees at UChicago’s 2024 Convocation

Inside the Lab

He Lab: Using the science of RNA to feed the world

Around uchicago.

Around Campus

Rockefeller Chapel renovation to add beauty, functionality to historic landmark

Carnegie Fellow

UChicago political scientist Molly Offer-Westort named Carnegie Fellow

National Academy of Sciences

Five UChicago faculty elected to National Academy of Sciences in 2024

Laing Award

UChicago Press awards top honor to Margareta Ingrid Christian for ‘Objects in A…

UChicago women’s tennis team wins first NCAA title

UChicago men’s tennis team storms back to win NCAA championship

Biological Sciences Division

“You have to be open minded, planning to reinvent yourself every five to seven years.”

UChicago Class Visits

Atop a Chilean mountain, undergraduate students make cutting-edge astronomical observations