informative speech examples situation

15 Informative Speech Examples to Inspire Your Next Talk

• The Speaker Lab
• May 13, 2024

Table of Contents

A good informative speech is one of the most effective tools in a speaker’s arsenal. But with so many potential topics out there, it can be tough to know where to start. That’s why we’ve compiled 15 informative speech examples to help you find your perfect subject. Whether you’re unearthing secrets from history for your listeners or delving into future technologies, informative speeches can prove to be the recipe for the perfect talk.

But crafting an effective informative speech is about more than just picking a topic. You have to research topics, put your thoughts in order, and speak up clearly and confidently. In this post, we’ll explore strategies for each step of the process, so you can create a speech that informs, engages, and makes a lasting impact on your listeners. Let’s get started.

15 Informative Speech Examples

If you’re looking for some inspiration for your next informative speech, look no further. Below are 15 examples of informative speech topics that are sure to engage and educate your audience.

• The history and evolution of social media platforms
• The benefits and drawbacks of renewable energy sources
• The impact of sleep deprivation on mental and physical health
• The role of emotional intelligence in personal and professional success
• The science behind climate change and its potential consequences
• The importance of financial literacy for young adults
• The influence of artificial intelligence on various industries
• The benefits of regular exercise and a balanced diet
• The history and cultural significance of a specific art form or genre
• The impact of technology on interpersonal communication
• The psychology behind procrastination and effective strategies to overcome it
• The role of diversity and inclusion in fostering innovation and creativity
• The importance of mental health awareness and resources for students
• The future of space exploration and its potential benefits for humanity
• The impact of globalization on local economies and cultures

These topics cover a wide range of subjects, from technology and science to psychology and culture. By choosing one of these informative speech examples, you’ll have plenty of material to work with to create an engaging and educational presentation.

Remember, the key to a successful informative speech is to choose a topic that you’re passionate about and that will resonate with your audience. Do your research, organize your thoughts, and practice your delivery to ensure that your message comes across loud and clear.

What Is an Informative Speech?

If you’ve ever been to a conference or seminar, chances are you’ve heard an informative speech. But what exactly is an informative speech? Simply put, it’s a type of speech designed to educate the audience on a particular topic. The goal is to provide interesting and useful information, ensuring the audience walks away with new knowledge or insights. Unlike persuasive speeches that aim to convince the audience of a viewpoint, informative speeches focus on explaining a subject clearly and objectively.

Types of Informative Speeches

Informative speeches come in various forms, each with its own purpose. The most common types are definition, explanation, description, and demonstration speeches. Depending on the objective, an informative speech can take on different structures and styles.

For example, a definition speech aims to explain a concept or term, while a demonstration speech shows the audience how to perform a task or process. An explanatory speech, on the other hand, provides a detailed account of a complex subject, breaking it down into digestible parts.

Purpose of Informative Speeches

At its core, the purpose of an informative speech is to share knowledge with the audience. These speeches are characterized by their fact-based, non-persuasive nature. The focus is on delivering information in an engaging and accessible way.

A well-crafted informative speech not only educates but also sparks curiosity and encourages further learning. By dedicating yourself to providing valuable information and appealing to your audience’s interests, you can succeed as an informative speaker.

Strategies for Selecting an Informative Speech Topic

Choosing the right topic is crucial for an effective informative speech. You want a subject that is not only interesting to you but also relevant and engaging for your audience. Consider their knowledge level, background, and expectations when selecting your topic.

One strategy is to focus on a subject you’re passionate about or have expertise in. This allows you to speak with authority and enthusiasm, making your speech more compelling. Another approach is to address current events or trending topics that are on people’s minds.

When brainstorming potential topics, consider your speech’s purpose and the type of informative speech you want to deliver. Is your goal to define a concept, explain a process, describe an event, or demonstrate a skill? Answering these questions will help guide your topic selection.

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How to Write an Informative Speech

Now that you’ve selected your topic, it’s time to start writing your informative speech. The key to a successful speech is thorough preparation and a clear, organized structure. Let’s break down the steps involved in crafting an engaging and informative presentation.

Researching Your Topic

Before you start writing, it’s essential to conduct thorough research on your topic. Gather facts, statistics, examples, and other supporting information for your informative speech. These things will help you explain and clarify the subject matter to your audience.

As you research, use reliable sources such as academic journals, reputable websites, and expert opinions to ensure the accuracy and credibility of your information. Take notes and organize your findings in a way that makes sense for your speech’s structure.

Structuring Your Speech

A typical informative speech structure includes three main parts, namely, an introduction, body, and conclusion. The introduction should grab the audience’s attention, establish your credibility , and preview the main points you’ll cover.

The body of your speech is where you’ll present your main points and supporting evidence. Use clear transitions between each point to maintain a logical flow. The conclusion should summarize your key takeaways and leave a lasting impression on your audience.

Outlining Your Speech

Creating an outline is a crucial step in organizing your thoughts and ensuring a coherent flow of information. Start by listing your main points and then add subpoints and supporting details for each section.

A well-structured outline will serve as a roadmap for your speech, keeping you on track and helping you stay focused on your key messages. It also makes the writing process more efficient and less overwhelming.

Writing Your Draft

With your outline in hand, it’s time to start writing your draft. Focus on presenting information clearly and concisely, using simple language and avoiding jargon. Provide examples and analogies throughout your informative speech in order to illustrate complex ideas and make them more relatable to your audience.

As you write, keep your audience in mind and tailor your language and examples to their level of understanding. Use transitions to link your ideas and maintain a smooth flow throughout the speech.

Editing and Revising

Once you’ve completed your draft, take the time to edit and revise your speech. First, check for clarity, accuracy, and logical organization. Then, eliminate unnecessary details, repetition, and filler words.

Read your speech aloud to identify any awkward phrasing or unclear passages. Lastly, seek feedback from others and be open to making changes based on their suggestions. Remember, the goal is to create a polished and effective informative speech.

Delivering an Informative Speech

You’ve written a fantastic informative speech, but now comes the real challenge: delivering it effectively. The way you present your speech can make all the difference in engaging your audience and ensuring they retain the information you’re sharing.

Practicing Your Speech

Practice makes perfect, and this couldn’t be more true when it comes to public speaking. Rehearse your speech multiple times to build confidence and familiarity with the content. Practice in front of a mirror, family members, or friends to get comfortable with your delivery.

As you practice, focus on your pacing, intonation, and body language. Aim for a conversational tone and maintain eye contact with your audience. The more you practice, the more natural and engaging your delivery will become.

Using Visual Aids

Visual aids such as slides, charts, or props can enhance your informative speech by making complex information more accessible and engaging. When utilized in your informative speech, they can help illustrate key points, provide visual examples, and break up the monotony of a purely verbal presentation.

Of course, it’s important to ensure your visuals are clear, relevant, and easy to understand. Otherwise, they may end up obscuring your points instead of clarifying them. In light of this, avoid cluttering your slides with too much text or overwhelming your audience with too many visuals. Use them strategically to support your message, not distract from it.

Engaging Your Audience

Engaging your audience is crucial for a successful informative speech. Use rhetorical questions, anecdotes, or interactive elements to keep them involved and attentive. Encourage participation, if appropriate, and maintain a conversational tone to create a connection with your listeners.

Pay attention to your audience’s reactions and adapt your delivery accordingly. If you sense confusion or disinterest, try rephrasing your points or providing additional examples to clarify your message. Remember, your goal is to educate and inspire your audience, so keep them at the forefront of your mind throughout your speech.

Handling Nerves

It’s normal to feel nervous before and during a speech, but there are strategies to help you manage those nerves . Take deep breaths, visualize success, and focus on your message rather than your anxiety. Remember, your audience wants you to succeed, and a little nervousness can actually enhance your performance by showing enthusiasm and authenticity.

If you find yourself getting overwhelmed, take a moment to pause, collect your thoughts, and regain your composure. Smile, make eye contact, and remind yourself that you’ve prepared thoroughly and have valuable information to share.

Common Mistakes to Avoid

To deliver an effective informative speech, it’s important to be aware of common pitfalls and mistakes. One of the biggest errors is overloading your audience with too much information. Remember, less is often more when it comes to public speaking.

Another mistake is failing to organize your content logically or using complex jargon without explanation. Make sure your speech has a clear structure and that you’re explaining any technical terms or concepts in a way that your audience can understand.

Finally, don’t neglect the importance of practice and preparation. Winging it or relying too heavily on notes can lead to a disjointed and unengaging speech. Take the time to rehearse, refine your delivery, and internalize your key points.

By avoiding these common mistakes and focusing on the strategies we’ve discussed, you’ll be well on your way to delivering an informative speech that educates, engages, and inspires your audience.

Tips for Delivering a Compelling Informative Speech

Once you’ve chosen your topic and done your research, it’s time to focus on delivering a compelling speech. Here are a few tips to keep in mind:

• Start with a strong attention-grabbing opening that draws your audience in and sets the tone for your speech.
• Use clear, concise language and avoid jargon or technical terms that your audience may not understand.
• Incorporate storytelling, examples, and anecdotes to make your points more relatable and memorable.
• Use visual aids , such as slides or props, to enhance your message and keep your audience engaged.
• Practice your delivery and timing to ensure that you stay within your allotted time and maintain a natural, conversational tone.

By following these tips and choosing a topic that you’re passionate about, you’ll be well on your way to delivering an informative speech that educates and inspires your audience.

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20 Bonus Topics for Informative Speeches

In case the informative speech examples above didn’t pique your interest, we have several more for you to consider. Ranging from topics like science and technology to history and education, these 20 topics are perfect for your next presentation.

• The history and development of virtual reality technology
• The benefits and challenges of remote work
• The science behind the formation of hurricanes and tornadoes
• The impact of social media on political campaigns and elections
• The importance of sustainable fashion and its environmental benefits
• The role of emotional support animals in mental health treatment
• The history and cultural significance of a specific cuisine or dish
• The impact of plastic pollution on marine ecosystems
• The benefits and risks of gene editing technology
• The psychology behind conspiracy theories and their spread online
• The importance of digital privacy and data security in the modern age
• The role of music therapy in healthcare and wellness
• The impact of deforestation on biodiversity and climate change
• The history and evolution of a specific sport or athletic event
• The benefits and challenges of alternative education models
• The science behind the human immune system and how vaccines work
• The impact of mass incarceration on communities and families
• The role of storytelling in preserving cultural heritage and traditions
• The importance of financial planning for retirement and old age
• The impact of urban agriculture on food security and community development

Choosing a Topic That Resonates With Your Audience

When selecting a topic for your informative speech, it’s important to consider your audience and what will resonate with them. Think about their interests, backgrounds, and knowledge levels, and choose a topic that will be both informative and engaging.

For example, if you’re speaking to a group of high school students, you may want to choose a topic that relates to their experiences or concerns, such as the impact of social media on mental health or the importance of financial literacy for young adults. If you’re speaking to a group of business professionals, you may want to focus on topics related to industry trends, leadership strategies, or emerging technologies.

By choosing a topic that resonates with your audience, you’ll be more likely to capture their attention and keep them engaged throughout your speech. And remember, even if you’re not an expert on the topic, you can still deliver an informative and engaging speech by doing your research and presenting the information in a clear and accessible way.

FAQs on Informative Speech Examples

What is an example of informative speech.

An example includes breaking down the impacts of climate change, detailing causes, effects, and potential solutions.

What are the 3 types of informative speeches?

The three main types are explanatory (breaks down complex topics), descriptive (paints a picture with words), and demonstrative (shows how to do something).

What are the 5 useful topics of an informative speech?

Top picks include technology advances, mental health awareness, environmental conservation efforts, cultural diversity appreciation, and breakthroughs in medical research.

What is an effective informative speech?

An effective one delivers clear info on a specific topic that educates listeners without overwhelming them. It’s well-researched and engaging.

Informative speech examples are everywhere, if you know where to look. From TED Talks to classroom lectures, there’s no shortage of inspiration for your next presentation. All you have to do is find a topic that lights your fire while engaging your audience.

Remember, a great informative speech is all about clarity, organization, and engagement. By following the tips and examples we’ve covered, you’ll be well on your way to delivering an informative speech that educates, enlightens, and leaves a lasting impression. So go ahead, pick your topic, and start crafting your own informative speech today!

• Last Updated: May 9, 2024

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Informative Speeches — Types, Topics, and Examples

What is an informative speech?

An informative speech uses descriptions, demonstrations, and strong detail to explain a person, place, or subject. An informative speech makes a complex topic easier to understand and focuses on delivering information, rather than providing a persuasive argument.

Types of informative speeches

The most common types of informative speeches are definition, explanation, description, and demonstration.

A definition speech explains a concept, theory, or philosophy about which the audience knows little. The purpose of the speech is to inform the audience so they understand the main aspects of the subject matter.

An explanatory speech presents information on the state of a given topic. The purpose is to provide a specific viewpoint on the chosen subject. Speakers typically incorporate a visual of data and/or statistics.

The speaker of a descriptive speech provides audiences with a detailed and vivid description of an activity, person, place, or object using elaborate imagery to make the subject matter memorable.

A demonstrative speech explains how to perform a particular task or carry out a process. These speeches often demonstrate the following:

How to do something

How to make something

How to fix something

How something works

How to write an informative speech

Regardless of the type, every informative speech should include an introduction, a hook, background information, a thesis, the main points, and a conclusion.

Introduction

An attention grabber or hook draws in the audience and sets the tone for the speech. The technique the speaker uses should reflect the subject matter in some way (i.e., if the topic is serious in nature, do not open with a joke). Therefore, when choosing an attention grabber, consider the following:

What’s the topic of the speech?

What’s the occasion?

Who’s the audience?

What’s the purpose of the speech?

Common Attention Grabbers (Hooks)

Ask a question that allows the audience to respond in a non-verbal way (e.g., a poll question where they can simply raise their hands) or ask a rhetorical question that makes the audience think of the topic in a certain way yet requires no response.

Incorporate a well-known quote that introduces the topic. Using the words of a celebrated individual gives credibility and authority to the information in the speech.

Offer a startling statement or information about the topic, which is typically done using data or statistics. The statement should surprise the audience in some way.

Provide a brief anecdote that relates to the topic in some way.

Present a “what if” scenario that connects to the subject matter of the speech.

Identify the importance of the speech’s topic.

Starting a speech with a humorous statement often makes the audience more comfortable with the speaker.

Include any background information pertinent to the topic that the audience needs to know to understand the speech in its entirety.

The thesis statement shares the central purpose of the speech.

Demonstrate

Preview the main ideas that will help accomplish the central purpose. Typically, informational speeches will have an average of three main ideas.

Body paragraphs

Apply the following to each main idea (body) :

Identify the main idea ( NOTE: The main points of a demonstration speech would be the individual steps.)

Provide evidence to support the main idea

Explain how the evidence supports the main idea/central purpose

Transition to the next main idea

Review or restate the thesis and the main points presented throughout the speech.

Much like the attention grabber, the closing statement should interest the audience. Some of the more common techniques include a challenge, a rhetorical question, or restating relevant information:

Provide the audience with a challenge or call to action to apply the presented information to real life.

Detail the benefit of the information.

Close with an anecdote or brief story that illustrates the main points.

Leave the audience with a rhetorical question to ponder after the speech has concluded.

Detail the relevance of the presented information.

Before speech writing, brainstorm a list of informative speech topic ideas. The right topic depends on the type of speech, but good topics can range from video games to disabilities and electric cars to healthcare and mental health.

Informative speech topics

Some common informative essay topics for each type of informational speech include the following:

Informative speech examples

The following list identifies famous informational speeches:

“Duties of American Citizenship” by Theodore Roosevelt

“Duty, Honor, Country” by General Douglas MacArthur

“Strength and Dignity” by Theodore Roosevelt

Explanation

“Give Me Liberty or Give Me Death” by Patrick Henry

“The Decision to Go to the Moon” by John F. Kennedy

“We Shall Fight on the Beaches” by Winston Churchill

Description

“I Have a Dream” by Martin Luther King, Jr.

“Pearl Harbor Address” by Franklin Delano Roosevelt

“Luckiest Man” by Lou Gehrig

Demonstration

The Way to Cook with Julia Child

This Old House with Bob Vila

Bill Nye the Science Guy with Bill Nye

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Informative Speech Outline – Template & Examples

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Informative speeches are used in our day-to-day lives without even noticing it, we use these speeches whenever we inform someone about a topic they didn’t have much knowledge on, whenever we give someone instructions on how to do something that they haven’t done before, whenever we tell someone about another person. Informative speaking is fairly new to the world of public speaking. Ancient philosophers like Aristotle, Cicero and, Quintilian envisioned public speaking as rhetoric, which is inherently persuasive.

In this article:

What is an Informative Speech?

Here are some ways to prepare for your speech, 1. develop support for your thesis, 2. write your introduction and conclusion, 3. deliver the speech, example of an informative speech outline.

An informative speech is designed to inform the audience about a certain topic of discussion and to provide more information. It is usually used to educate an audience on a particular topic of interest. The main goal of an informative speech is to provide enlightenment concerning a topic the audience knows nothing about. The main types of informative speeches are descriptive, explanatory, demonstrative, and definition speeches. The topics that are covered in an informative speech should help the audience understand the subject of interest better and help them remember what they learned later. The goal of an informative speech isn’t to persuade or sway the audience to the speaker’s point of view but instead to educate. The details need to be laid out to the audience so that they can make an educated decision or learn more about the subject that they are interested in.

It is important for the speaker to think about how they will present the information to the audience.  

Informative Speech Preparation

When you are preparing your informative speech, your preparation is the key to a successful speech. Being able to carry your information across to the audience without any misunderstanding or misinterpretation is very important.

1. Choose Your Topic

Pick a topic where you will explain something, help people understand a certain subject, demonstrate how to use something.

2. Make a Thesis Statement

Think about what point you are trying to get across, What is the topic that you want to educate your audience on? “I will explain…” “I will demonstrate how to…” “I will present these findings…”

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3. Create Points That Support Your Thesis

Take a moment to think about what would support your thesis and take a moment to write the points down on a sheet of paper. Then, take a moment to elaborate on those points and support them. 

Typical Organization for an Informative Speech:

How to Speech: 4 Key steps to doing what you are talking about.

Example: Step One: Clean the chicken of any unwanted feathers and giblets. Step Two: Spice the chicken and add stuffings. Step Three: Set oven to 425 degrees Fahrenheit. Step Four: Place chicken in the oven and cook for an hour. 

History/ What Happened Speech: Points listing from the beginning to the latest events that you want to discuss in your speech.

Example: First, Harry met Sally. Second, Harry took Sally out to the roadhouse. Third, Harry and Sally started their courtship. Fourth, Harry and Sally moved in together and adopted a dog named Paco.

What is it Speech: Two to Four main points that discuss the key elements of your subject.

Example: First, there must be four wheels. Second, the car’s engine must be functioning. Third, the doors must be functional. Fourth, in order to get to your destination, the car’s steering has to be functional.

Explain it Speech: Two to Four main points that go through the key elements of the topic to explain it.

Example: Firstly, the car drives by the engine that powers it to move forward. Secondly, by the wheels that rotate in a forward or backward motion. Thirdly, the car’s engine is powered by gas which gives it the ability to function and essentially move the car.

Write down support for your points. Take some time to research your topic thoroughly. It is good to gather statistics, expert opinions, facts, and much more to make your speech unique and effective. 

There are three main types of support you should use to strengthen your speech: 

Interest supports.

Interest supports are used to increase the audience’s interest in the topic you are presenting.

• Personal experiences
• Interaction (e.g., Questions to the audience)

Evidence Supports

Evidence increases solid factual support in your speech. Examples of evidence supported are statistics, expert opinions, direct quotations. Studies, surveys, and facts.

Multimedia Aids

Multimedia aids such as posters with pictures and writing, DVDs, music or recordings on a stereo player, videotapes, and PowerPoint presentations.

Write your introduction. Provide a quick attention getter, state your thesis, elaborate on why it is important to you and your audience. It is expected that you preview your main points in the introduction by listing all your main points of discussion in your introduction.

Write your conclusion. Tie the speech together, build to a higher point and give it a sense of conclusion.

Practice your speech until you feel confident. Present your material as effectively as possible.

Informative Speech Outline

Creating an outline for an informative speech will help you organize your ideas and information to share with your audience in an effective manner. A well-planned outline will ensure that all the important information is included in your speech and ensure that you don’t wander off-topic.

Topic: This will be the title of your speech.

Purpose: To inform the audience about the topic.

Thesis: A theme statement that clearly describes the topic and points made in the presentation.

• Introduction
• Attention-grabbing opening statement
• Reason to listen to the speech
• Thesis statement
• Preview of points to be covered
• First main point
• First subpoint
• Supporting detail
• Second subpoint
• Second main point
• Third main point
• Restatement of main points
• Restatement of thesis
• Concluding remarks

When developing an outline, follow these rules to ensure a successful speech:

• Include one idea for every point, subpoint, or supporting detail.
• If there is one point, there must be a second point. If there is one supporting point, there should be a second supporting point. 
• Be consistent. If you are using full sentences to describe points and subpoints, use full sentences throughout the outline. Ensure that the verb tense is consistent throughout your outline as well.

Informative Speech Outline Examples

Topic: Adoption

Purpose: To inform people about adoption

Thesis: Adoption is the act of transferring parental rights and duties to someone other than the adopted person’s biological parents. The number of children adopted each year by American families is an estimate only.

• What do Edgar Allan Poe, John Lennon, Steve Jobs, and Eleanor Roosevelt all have in common? They were all adopted. Adoption is the act of transferring parental rights and duties to someone other than the adopted person’s biological parents. The adoption process is lengthy, expensive, and varies from country to country and even state to state. Not only does adoption vary from state to state, but sometimes the adoption process even varies within regions of a state.
• Many children get adopted every year. No one knows how adoption works.
• Adoption is a life-changing event, not just for the children involved but also for every single family made whole through adoption.
• Adoption processes vary from place to place. Types of adoption. Benefits and detriments to adoption. Many children who are adopted have experienced neglect and abuse.
• Adoption processes vary from place to place.
• The adoption process varies from state to state.
• It is more expensive in certain states than in others.
• The amount of paperwork throughout the process also depends on the state legislature.
• The adoption process varies within a state.
• In certain states, the adoption process is different from one region to the next.
• The process is different depending on the child protection laws set in each region inside a state.
• Types of adoption
• There are different types of adoption.
• There is step-parent or other family member adoption
• There is also adoption across state lines
• The more traditional adoption types are commonly known.
• There is private adoption which is most commonly found throughout the U.S.
• Adoption through foster care is a good thing to try for first-time adopters.
• The adoption process is expensive.
• There are a lot of upfront expenses.
• You are subjected to adoption agency fees to help you find a suitable match for your family.
• You also have to pay to adopt the child you want to adopt.
• There are a lot of big expenses in terms of the child too.
• Readying a living space to suit a child’s wants and needs can be expensive.
• Many new expenses come to light like healthcare, school, etc.
• Adoption processes vary from state to state. There are many different types of adoption. Adoption can be expensive, so you have to ensure that you are financially capable of caring for another human being.
• Adoption is the act of transferring parental rights and duties to someone other than the adopted person’s biological parents. The number of children adopted each year by American families is an estimate only.
• Adoption is an absolutely life-changing adventure, but everyone needs to be more educated before walking into a demanding process. There will be many emotions, expenses, and frustration, but it truly is worth it in the end.

Topic: Snakebites and how they’re treated

Purpose: To inform the audience of the dangers of snakes and how to respond to being bitten by a snake.

Thesis: Snakebites are dangerous and could ultimately lead to loss of life if not acted upon correctly.

• Imagine that you and your friend are walking in the woods, one sunny day in the fall when leaves cover the ground. Suddenly, your friend accidentally steps on a snake and gets bitten.
• Your friend’s chance of survival depends on your knowledge of acting promptly and taking proper measures in this situation.
• Today I will inform you about three common poisonous snakes seen in our country and explain to you the effects of a snake bite.
• Three poisonous snakes. Effects of the snake’s venom. How to administer first aid in the event of a snake bite.
• Three poisonous snakes
• There are two types of Rattlesnakes.
• William Pinkston: Responsible for more deaths in this country.
• Western diamondback: found from Texas to Eastern California.
• Copperhead and Cottonmouth
• Before striking, it opens its mouth wide to reveal its white inside.
• That’s how it got its name.
• The effects of snake venom on the human body
• Hepatotoxic
• Destroys blood vessels and red blood cells.
• Deadly and fatal to the victim.
• It affects the optic nerves in the eyes, causing blindness.
• It affects the nerves controlling the respiratory muscles, causing suffocation and eventually leading to death if left untreated.
• How to administer first aid in the event of a snake bite.
• Immobilize the bitten area slightly lower than the heart.
• Apply a flat constricting band 2-4 inches above the bite.
• With a sterile scalpel or knife, make one incision that connects the fang marks.
• Squeeze venom gently from the incision with your fingers for 30 minutes.
• Get the victim to the hospital as soon as possible.
• Snake bites are dangerous and could ultimately lead to loss of life if not acted upon correctly.
• Snake bites are dangerous and could ultimately lead to loss of life if they are not cared for properly, and the victim doesn’t get the necessary treatment in time.

Informative speeches have one main goal: to inform the audience of a specific topic of interest. For you to have an effective and successful informative speech, it is important to do your research and draw up an informative speech outline. The speech outline ensures that you do not wander off topic or get carried away with one point. 

If, on the other hand, you have to prepare persuasive speech, we have a guide on outlining and preparing for it the right way right here .

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Informative speech examples

4 types of informative speeches: topics and outlines

By:  Susan Dugdale  | Last modified: 08-05-2023

The primary purpose of an informative speech is to share useful and interesting, factual, and accurate information with the audience on a particular topic (issue), or subject.

Find out more about how to do that effectively here. 

What's on this page

The four different types of informative speeches, each with specific topic suggestions and an example informative speech outline: 

• description
• demonstration
• explanation

What is informative speech?

• The 7 key characteristics of an informative speech

We all speak to share information. We communicate knowledge of infinite variety all day, every day, in multiple settings.

Teachers in classrooms world-wide share information with their students.

Call centers problem solve for their callers.

News outlets (on and offline) issue reports on local, national and international events and issues, people of interest, weather, traffic flow around cities...

Health care professionals explain the treatment of addictive behaviors, the many impacts of long Covid, the development of new treatments...

Specialist research scientists share their findings with colleagues at conferences.

A pastry chef demonstrates how to make perfect classic croissants.

The range of informative public speaking is vast!  Some of us do it well. Some of us not so well - largely because we don't fully understand what's needed to present what we're sharing effectively. 

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The key characteristics of an informative speech

So, what are the key characteristics or essential elements, of this type of speech? There are seven.

1. Objectivity

The information you give is factual, neutral and objective. You make no attempt to persuade or push (advocate) a particular viewpoint.

Your personal opinions: feelings thoughts, or concerns about the topic you're presenting are not given. This is not a persuasive speech.

As an example,  here's an excerpt from a Statistics Department report on teenage births in New Zealand - the country I live in.

Although it's a potentially a firecracker subject: one arousing all sorts of emotional responses from outright condemnation of the girls and their babies to compassionate practical support, the article sticks to the facts. 

The headline reads: "Teenage births halved over last decade"

"The number of teenage women in New Zealand giving birth has more than halved over the last decade, Stats NZ said today.

There were 1,719 births registered to teenage women (those aged under 20 years) in 2022, accounting for around 1 in every 34 births that year. In 2012, there were 3,786 births registered to teenage mothers, accounting for around 1 in every 16 births that year."

For more see: Statistics Department NZ - Teenage births halved over last decade 

You present your information clearly and concisely, avoiding jargon or complex language that may confuse your audience.

The candidate gave a rousing stump speech , which included a couple of potentially inflammatory statements on known wedge issues .

If the audience is familiar with political jargon that sentence would be fine. If they're not, it would bewilder them. What is a 'stump speech' or a 'wedge issue' ?

Stump speech: a candidate's prepared speech or pitch that explains their core platform.

Wedge issue: a controversial political issue that divides members of opposing political parties or the same party.

For more see: political jargon examples

3. Relevance

The content shared in your speech should be relevant and valuable. It should meet your audience's needs or spark their curiosity.

If the audience members are vegetarians, they're highly unlikely to want to know anything about the varying cuts of beef and what they are used for.

However, the same audience might be very interested in finding out more about plant protein and readily available sources of it.  

4. Organizational pattern

The speech should have a logical sequential structure with a clear introduction, body, and conclusion.

If I am giving a demonstration speech on how to bake chocolate chip cookies, to be effective it needs to move through each of the necessary steps in the correct order.

Beginning with how to spoon the mixture on to the tray, or how to cool the cookies on a wire rack when you've taken them out of the oven, is confusing.   

5. Research and credibility

Informative speeches are based on thorough research and reliable sources to ensure accuracy and credibility. And sources need to be properly cited.

My friend told me, my mother says, or I saw it on Face Book is neither authoritative nor enough. ☺

Example: My speech is on literacy rates in USA. To be credible I need to quote and cite reputable sources.

• https://www.apmresearchlab.org/10x-adult-literacy
• https://www.thinkimpact.com/literacy-statistics/

6. Visual aids

Slides, charts, graphs, or props are frequently used to help the audience fully understand what they're being told.

For example, an informative speech on the rise and fall of a currency's daily exchange rate is made a great deal easier to follow and understand with graphs or charts illustrating the key points.

Or for a biographical speech, photos of the person being talked about will help hold the attention of your audience.  

7. Effective delivery

To be effective your speech needs to be delivered in a way that captures and hold the audience's attention. That means all aspects of it have been rehearsed or practiced. 

If you're demonstrating, you've gone through every step to ensure you have the flow of material right.

If you're using props (visual aids) of any sort you've made sure they work. Can they be seen easily? Do they clearly illustrate the point you're making?

Is your use of the stage (or your speaking space) good? Does your body language align with your material? Can your voice be heard? Are you speaking clearly? 

Pulling together a script and the props you're going to use is only part of the task of giving a speech. Working on and refining delivery completes it.

To give a successful speech each of these seven aspects needs to be fine-tuned: to hook your audience's interest, to match their knowledge level, your topic, your speech purpose and, fit within the time constraints you've been given.

Types of informative speeches

There are four types of informative speeches: definition, description, explanation and demonstration. A speech may use one, or a mix of them.

1. Informing through definition 

An informative speech based on definition clearly, and concisely, explains a concept * , theory, or philosophy. The principal purpose is to inform the audience, so they understand the main aspects of the particular subject being talked about.

* Definition of concept from the Cambridge dictionary - an  abstract principle or idea 

Examples of topics for definition or concept speeches

A good topic could be:

• What is global warming?
• What are organics?
• What are the core beliefs of Christianity?
• What is loyalty?
• What is mental health?
• What is modern art? 
• What is freedom?
• What is beauty?
• What is education?
• What are economics?
• What is popular culture?

These are very broad topic areas- each containing multiple subtopics, any of which could become the subject of a speech in its own right. 

Example outline for a definition or concept informative speech

Speech title:.

What is modern art?

- people who want an introductory overview of modern art to help them understand a little more about what they're looking at - to place artists and their work in context 

Specific purpose:

- to provide a broad outline/definition of modern art 

Modern art refers to a broad and diverse artistic movement that emerged in the late 19th and early 20th centuries and continued to develop throughout the 20th century. 

It is characterized by a radical departure from traditional artistic styles and conventions and encompasses a wide range of artistic styles, techniques, and media, reflecting the cultural, social, and technological changes of the time.

Key characteristics or main points include:

• Experimentation and innovation : Modern artists sought to break away from established norms and explore new ways of representing the world. They experimented with different materials, techniques, and subjects, challenging the boundaries of traditional art forms.
• Abstraction : Modern art often features abstract and non-representational elements, moving away from realistic depictions. Artists like Wassily Kandinsky and Piet Mondrian explored pure abstraction, using shapes, lines, and colors to convey emotions and ideas.
• Expression of the inner self : Many modern artists aimed to convey their inner emotions, thoughts, and experiences through their work. This led to the development of various movements like Expressionism (See work of Evard Munch) and Surrealism (See work of Salvador Dali). 
• Rejection of academic conventions : Artists sought to break free from the rigid rules of academic art and embrace more individualistic and avant-garde approaches. For example: Claude Monet, (1840 -1926) Pierre-Auguste Renoir, Édouard Manet
• Influence of industrialization and urbanization : The rapid changes brought about by industrialization and urbanization in the 19th and 20th centuries influenced modern art. Artists were inspired by the dynamics of the modern world and its impact, often negative, on human life. 
• Multiple art movements : Modern art encompasses a wide array of movements and styles, for example Cubism, Futurism, Dadaism, Abstract Expressionism, Pop Art... Each movement brought its own unique perspective on art and society.
• Focus on concept and process : Modern artists began to emphasize the underlying ideas and concepts behind their work, giving greater importance to the creative process itself. 

Modern art should not be confused with contemporary art. While modern art refers specifically to the artistic developments of the early to mid-20th century, contemporary art encompasses art created by artists living and working in the present day. The transition from modern art to contemporary art happened around the late 20th century- 1950s onward.

References:

• mymodernmet.com/abstract artists
• differencess.com/expressionism vs surrealism
• lorimcnee.com/artists who died without recognition
• industrial revolution the influence on art
• mymodernmet.com/important art movements
• theartstory.org/conceptual-art
• Image: The Scream, Edvard Munch  

2. Informing through description

Informing through description means creating detailed, vivid verbal pictures for your audience to make what you're talking about come to life in the minds of those listening which in turn, will make your subject matter memorable.

Examples of good informative speech topics that could be used for descriptive speeches

• How I celebrate Christmas
• My first day at school
• My home town
• A time I feared for my life
• A time when I felt contented and happy

My first car

• An object I find fascinating: lotus shoes, bustles, corsets, panniers (These are historical items of women's clothing.)
• Working from home: the joys, the hazards
• My dream home, job, or holiday
• An event I'll never forget
• The most valuable or interesting thing I own
• Martin Luther King, Benjamin Franklin, President Lincoln... a notable person from the past or present, including someone you may know: a family member, friend or yourself, or a public figure (an artist, singer, dancer, writer, entrepreneur, inventor...)

Example outline for a descriptive informative speech

- to take the audience with me back to the time when we bought our first car and have them appreciate that car's impact on our lives 

Central idea:

Our Austin A50 was a much-loved car

About the car:

- English, Austin A50, 1950ish model - curvy, solid, a matron of cars

Background to purchase:

• 1974 - we were 20 and 21 - young and broke
• The car cost $200 - a lot of money for me at that time. I raided my piggy bank to buy it.
• It was a trade up from the back of the motorbike - now I could sit side by side and talk, rather than sit behind and poke my husband, when I wanted to say important things like, 'Slow down', or 'I'm cold'. The romance of a motorbike is short-lived in winter. It diminishes in direct proportion to the mountain of clothes needing to be put on before going anywhere - coats, scarf, boots, helmet... And this particular winter was bitter: characterized by almost impenetrable grey fog and heavy frosts. It was so cold the insides of windows of the old house we lived in iced up.
• It was tri-colored - none of them dominating - bright orange on the bonnet, sky blue on the rear doors and the roof, and matt black on the front doors and the boot. (Bonus - no one would ever steal it - far too easily identified!)
• The chrome flying A proudly rode the bonnet.
• The boot, (trunk lid) was detachable. It came off - why I can't remember. But it needed to be opened to fill the tank, so it meant lifting it off at the petrol station and leaning it up against the boot while the tank filled, and then replacing it when done.
• There were bench seats upholstered in grey leather (dry and cracked) front and back with wide arm rests that folded down.
• The windows wound up and down manually and, in the rear, there were triangle shaped opening quarter-windows.
• The mouse-colored lining that had been on the doors and roof was worn, torn and in some patches completely missing. Dust poured in through the crevices when we drove on the metal roads that were common where we lived.
• It had a column gear change - 4 gears, a heater that didn't function, proper old-school semaphore trafficators indicators that flicked out from the top of the door pillars and blinked orange, a clutch that needed a strong push to get it down, an accelerator pedal that was slow to pick up and a top speed of around 50 mph. 

Impact/benefits:

We called her Prudence. We loved, and remember, her fondly because:

• I was taught to drive in her - an unforgettable experience. I won the bunny hopping record learning to coordinate releasing the clutch and pressing down on the accelerator. Additionally, on metal roads, I found you needed to slow before taking corners. Sliding on two wheels felt precarious. The bump back down to four was a relief.  
• We did not arrive places having to disrobe - take off layers of protective clobber.
• We could talk to each without shouting and NOW our road trips had a soundtrack - a large black portable battery driven tape player sat on the back parcel shelf blasting out a curious mix of Ry Cooder, Bach, Mozart's Flute Concerto, Janice Joplin... His choice. My choice. Bliss.
• My father-in-law suggested we park it down the street rather than directly outside his house when we visited. To him Prudence was one eccentricity too many! An embarrassment in front of the neighbors. ☺
• austinmemories.com/styled-33/styled-39/index.html
• wikipedia.org/Austin_Cambridge
• archive.org/1956-advertisement-for-austin-a-50

3. Informing through demonstration

Informing through demonstration means sharing verbal directions about how to do a specific task: fix, or make, something while also physically showing the steps, in a specific chronological order.

These are the classic 'show-n-tell', 'how to' or process speeches.

Examples of process speech topics:

• How to bake chocolate chip cookies
• How to use CPR (cardiopulmonary resuscitation) correctly
• How to prepare and plant a tub of vegetables or flowers
• How to read a topographic map
• How to make a tik-tok reel
• How to knit a hat

How to brainstorm material for a speech

For literally  100s more demonstration topic ideas

A demonstrative informative speech outline example

To demonstrate the brainstorming process and to provide practical strategies (helpful tips) for freeing and speeding up the generation of ideas

Main ideas:

Understanding brainstorming - explanation of what brainstorming is and its benefits

Preparing for brainstorming - the starting point - stating the problem or topic that needs brainstorming, working in a comfortable place free from distractions, encouraging open-mindedness and suspension of judgment.

Techniques for brainstorming : (Show and tell on either white board or with large sheets of paper that everyone can see) mind mapping, and free writing. Take topic ideas from audience to use.

Example : notes for maid of honor speech for sister

Benefits : Demonstrate how mind maps can help visually organize thoughts and connections, how free writing allows ideas to flow without stopping to judge them

Encourages quantity over quality - lots of ideas - more to choose from. May generate something you'd never have thought of otherwise.

Select, refine, develop (show and tell) 

For more see: brainstorm examples

4. Informing through explanation 

Informing through explanation is explaining or sharing how something works, came to be, or why something happened, for example historical events like the Civil War in the United States. The speech is made stronger through the use of visuals - images, charts of data and/or statistics.

Examples of explanatory informative speech topics

• How did the 1919 Treaty of Versailles contribute to the outbreak of World War Two?
• What led to The American Civil War (April 12, 1861 – May 26, 1865)?
• Why is there an increase in type two diabetes and problems associated with obesity in first world countries, for example, in UK and USA?
• How do lungs work?
• What causes heart disease?
• How electric vehicles work?   
• What caused the Salem witch trials?
• How does gravitation work?
• How are rainbows formed?
• Why do we pay taxes?
• What is cyberbullying? Why is it increasing?

Example explanatory informative speech outline

The Treaty of Versailles: how did it contribute to the outbreak of World War Two

- to explain how the Treaty of Versailles (1919) was a significant causal factor leading up World War two

Central ideas:

Historical context : World War One, 'the war to end all wars' ended in 1918. The Allied Powers: USA, UK, France, Italy and Japan, met in Paris at the Paris Peace Conference 1919 to work out the details and consequences of the Treaty of Versailles, which would impact the defeated Central Powers, principally Germany. 

These included:

• territorial boundary changes which stripped Germany of land in Europe, and established new nations - e.g. Poland and Czechoslovakia
• military restrictions - the disarmament of the German military, restrictions on weapons and technology, demilitarization of the Rhineland
• reparations - demands that they were unable to meet, plus being forced to accept a "war guilt" clause (Article 231) had an enormous impact, economically and psychologically. The country plunged into deep recession - albeit along with many other countries. (The Great Depression 1929-1939 which ended with the beginning of World War Two.)

The League of Nations - The League of Nations was an international diplomatic group developed after World War I as a way to solve disputes between countries before they erupted into open warfare. Despite being active in its set up, USA refused to join it - a stance that weakened its effectiveness.

Controversies within Germany: Public anger and resentment, plus political instability as result of reparations, territory loss and economic hardships

Controversies with Treaty partners: The Treaty's perceived fairness and effectiveness: Italy and Japan felt their settlements were inadequate compared to what had been taken by UK, USA and France.

The rise of 'isms'   Simmering discontent eventually emerged as the rise of Fascism in Italy, Nazism in Germany and Statism (a mix of nationalism, militarism and “state capitalism”) in Japan.

Expansionist Nationalism Spread of expansionist nationalism - a state's right to increase its borders because it is superior in all ways. Therefore, Hitler was 'right' to take back what had previously been regarded as German territory (Czechoslovakia and Austria), and to go after more, all the while goading the Allied Powers to act. When his armies went into Poland, Britain declared war against Germany - 21 years after the end of the last.

• history.com/treaty-of-versailles-world-war-ii-guilt-effects
• tinyurl.com/Treaty-of-Versailles
• Image:  tinyurl.com/signing-Treaty-of-Versailles

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Informative Speech

Informative Speech Examples

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Understanding Different Types of Informative Speeches with Examples

Struggling to understand how to create informative speeches? You're not the only one.

Exploring the world of informative speaking can be tricky, especially for students and new speakers.

But don't worry, we're here to help! Our blog will guide you through each step. It's packed with clear examples, and topics to help you become a pro at giving informative speeches.

So, let's begin!

• 1. Understading Informative Speech
• 2. Informative Speech Outline Example
• 3. Informative Speech Examples
• 4. How To Write An Informative Speech Examples
• 5. Examples for Different Types of Informative Speech
• 6. Informative Speech Topics

Understading Informative Speech

An informative speech is a presentation designed to share facts, knowledge, or information with the audience. These speeches are characterized by their fact-based, non-persuasive nature, focused on delivering general information.

Unlike persuasive speech , the goal is not to convince the audience but to provide unbiased, reliable information. 

This type of speech aims to enhance the knowledge level of audience members, making complex topics accessible. Informative speaking is about educating and fostering critical thinking in the audience, helping them grasp the subject matter effectively.

Informative Speech Outline Example

An informative speech should be organized around the central idea and easy-to-follow to effectively convey information to the audience. 

Let's say you're giving an informative speech on "The Importance of Recycling." Here's what the informative speech outline would look like for this:

Ready to create a speech outline? Check out this in-depth guide on how to craft a perfect informative speech outline !

Informative speeches can be given on multiple themes, and here are multiple informative speech examples:

Informative Speech Examples About Life

Informative Speech Examples About Yourself

Literature Informative Speech Example

Business Informative Speech Example

Informative Speech Examples For Students

Students often need to deliver an informative speech. In schools and colleges, these are common to enhance students’ public speaking skills. Here are some examples for students:

Informative Speech Examples For Highschool Students

Informative Speech Examples For College Students

Short Informative Speech Examples

Short and concise speeches can have a significant impact. Check out this short informative speech example pdf:

3 Minute Informative Speech Examples

Here is a 5 minutes informative speech example:

Short Informative Speech Examples About Life

How To Write An Informative Speech Examples

Crafting an informative speech is a step-by-step process. Here are some short guides to help you, from attention getter for informative speech examples to conclusion sample:

How To Start An Informative Speech Examples

Starting a speech effectively is essential for capturing your audience's attention. Here are some introduction and thesis statement examples to help:

Thesis Statement For Informative Speech Examples

Introduction Informative Speech Examples

Conclusion Informative Speech Examples

Concluding your informative speech with impact is crucial. View this example conclusion for an informative speech:

Examples for Different Types of Informative Speech

Depending on the objective, informative speeches can take various forms, each with its unique purpose. 

Here are the common types of informative speeches and their examples:

Definition Speech

A definition speech aims to clarify and explain the meaning of a specific concept, term, or idea. It focuses on providing a clear definition and understanding of the subject.

Definition Speech Example

Explanatory Speech

An explanatory speech is designed to provide insight into how something works or why it happens. It delves deeper into the processes, causes, or mechanisms behind a particular phenomenon.

Explanatory Speech Example

Descriptive Speech

A descriptive speech aims to paint a vivid picture of a subject by using vivid language, sensory details, and figurative language to create a clear mental image for the audience.

Descriptive Speech Example

Demonstrative Speech

A demonstrative speech involves showing or teaching the audience how to do something. It often includes step-by-step instructions or a demonstration to explain a process or showcase a skill.

Demonstrative Speech Example

Informative Speech Topics

Choosing a topic for informative speech can be a crucial step in the process of delivering a captivating speech. 

These informative speech ideas cover a wide range of subjects, making them ideal as informative speech example topics for your next presentation:

• The Impact of Climate Change on Our Oceans
• The Art of Effective Time Management
• Understanding the Basics of Artificial Intelligence
• Exploring the History and Culture of Ancient Egypt
• The Benefits of Meditation for Stress Reduction
• Cybersecurity: How to Protect Your Personal Information
• The Wonders of the Human Brain and Memory
• Space Exploration: Unraveling the Mysteries of the Universe
• The Influence of Social Media on Modern Relationships
• Healthy Eating: Navigating Nutrition Labels and Diet Myths

Need more informative speech topics? Head over to these informative speech topics for a treasure trove of engaging ideas.

No matter what type of informative speech you’re writing, these examples and helpful insights will kickstart your speech writing journey. 

But if you ever feel stuck or need some extra support, our team of experienced writers is here to help. Our speech writing service  has helped thousands of students for multiple writing needs.

So, when you ask our experts to ' write my essay ', you can be sure to receive a 100% original and top-quality speech. So, order now to ensure you nail that speech!

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Informative Speech

As a speaker, you’re given a special role. You’ve been given the power for your voice to be heard. For those who deliver an informative speech, this role can come as a challenge. Not only do you have to write a speech , but you also need to deliver it well. Of course, there’s also the challenge of making your speech interesting enough to capture the attention of your audience.

What Is an Informative Speech? An informative speech is a type of speech designed to educate the audience on a particular topic. It aims to provide interesting and useful information, ensuring the audience gains new knowledge or insights. Unlike persuasive speeches that seek to convince the audience of a particular viewpoint, informative speeches focus on explaining a subject matter clearly and objectively, without trying to influence the audience’s opinions or beliefs.

Download Informative Speech Bundle

An informative speech must be made memorable for it to be effective. Check out these examples and outlines of speeches that have tried to do just that. If they succeeded or failed, you’ll be the judge of that. Take what works and replicate it in your own speech drafts.

Informative Speech Format

Introduction.

Attention Getter : Start with a hook to grab the audience’s attention. This could be a surprising fact, an intriguing question, or a relevant story. Purpose Statement : Clearly state the purpose of your speech. This tells the audience exactly what they will learn. Preview : Briefly outline the main points you will cover. This gives the audience a roadmap of your speech.

First Main Point : Introduce your first key point. Support this point with evidence, such as data, examples, or expert quotes. Explain how this information is relevant to your topic. Second Main Point : Follow the same format as the first point, presenting new information and supporting evidence. Third Main Point : Continue with the format, ensuring each point is distinct and contributes to your overall topic. Remember to transition smoothly between points to maintain the flow of your speech.

Summary : Briefly recap the main points you’ve covered. This reinforces the information for the audience. Closing Statement : Conclude with a strong closing statement. You can reiterate the importance of the topic, share a concluding thought, or call to action if relevant.

Example of Informative Speech

The Impact of Technology on Society Good morning, everyone. Today, I am excited to delve into a topic that affects us all profoundly: the impact of technology on society. From the way we communicate to how we work and learn, technology has transformed every facet of our lives. But what does this mean for us as a society? Let’s explore this together. Imagine a world without smartphones, social media, or the internet. It’s hard, isn’t it? These technologies have become so integral to our daily lives that living without them seems almost unthinkable. My aim today is to shed light on both the positive and negative effects of technological advancements on our societal structures, behaviors, and relationships. We will explore three main areas: communication, privacy, and education. Technology has revolutionized the way we communicate. Social media platforms have made it easier than ever to stay connected with loved ones around the globe. While this keeps relationships alive across distances, it also raises questions about the depth and quality of these connections. The digital age has brought about significant concerns regarding privacy. Personal information is often collected by companies for targeted advertising, sometimes without explicit consent. This practice has led to a global conversation about the rights to privacy and the need for stricter regulations to protect personal information. Technology has transformed the educational landscape. Online learning platforms and digital textbooks make education more accessible than ever. However, this shift also presents challenges, such as the digital divide, where not all students have equal access to technology. In conclusion, technology’s impact on society is multifaceted, influencing our communication, privacy, and education. While it offers unprecedented opportunities for growth and connectivity, it also presents significant challenges that we must address. As we navigate this digital age, let us embrace the benefits of technology while also being mindful of its implications. By doing so, we can ensure that technological advancements serve to enhance, rather than diminish, the quality of our societal fabric. Thank you for your attention, and I look forward to any questions you might have.

Good Topics for Informative Speech with Samples

• Climate Change: Discuss the causes, effects, and solutions related to climate change.
• Artificial Intelligence: Explore the impact of AI on various industries and daily life.
• Space Exploration: Cover recent advancements in space exploration and missions to other planets.
• Cybersecurity: Explain the importance of cybersecurity and how individuals can protect their online privacy.
• Mental Health Awareness: Discuss common mental health issues and strategies for maintaining mental well-being.
• History of a Notable Figure: Present a biography of a historical figure and their contributions.
• Healthy Eating Habits: Share tips for maintaining a healthy diet and lifestyle.
• Renewable Energy Sources: Explain different types of renewable energy and their benefits.
• The Impact of Social Media: Discuss the positive and negative effects of social media on society.
• The Importance of Education: Explain the significance of education in personal and societal development.
• Cultural Diversity: Explore the value of cultural diversity and its impact on societies.
• Medical Breakthroughs: Highlight recent advancements in medical science and healthcare.
• Effective Time Management: Provide strategies for better time management and productivity.
• The History of a Local Landmark: Share the history and significance of a well-known local landmark.
• The Power of Positive Thinking: Discuss the benefits of a positive mindset and its impact on success.
• Economic Trends: Explain current economic trends and their implications for businesses and individuals.
• Animal Conservation: Discuss endangered species and efforts to protect them.
• The Importance of Voting: Explain the significance of participating in the democratic process.
• DIY Home Improvement: Offer tips and tricks for various home improvement projects.
• The Art of Public Speaking: Provide insights into effective public speaking techniques.

Examples of Informative Speeches

• Technological Advancements in Renewable Energy (Environment)
• The Evolution of Artificial Intelligence in Healthcare (Technology)
• The Influence of Cryptocurrency on Global Finance (Economics)
• Conservation Efforts for Endangered Species (Ecology)
• The History and Cultural Impact of Hip Hop Music (Culture)
• The Rise of Electric Vehicles in Modern Transportation (Technology)
• Understanding the Global Water Crisis (Environmental Science)
• The Psychological Effects of Social Media on Teenagers (Psychology)
• The Development of Quantum Computing (Computer Science)
• The Role of the United Nations in Promoting Global Peace (International Relations)

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Guidelines for an Effective Informative Speech

Always maintain your focus. It’s easy to swerve lanes with topics that are too broad, as there just too many areas that may be covered. So instead, identify the specific areas that you wish to tackle. You may also see tribute speech examples & samples.

Focus on these areas and provide supporting details for each.

If you wish to paint a mental picture for your audience, make your speech as detailed as possible. You can do so by describing even the tiniest detail of a given subject.

Additionally, consider your audience’s needs when crafting your speech. Make sure that it caters to their knowledge level and group. You need to be accurate, clear, and meaningful in order for your speech writing to be effective enough.

How to Create an Outline for Informative Speech

1. Before you create the actual outline for your speech, you need to decide on your topic of interest. This will help you brainstorm on key points that you would want to emphasize in your speech. You may also like dedication speech examples .

2. Next, it would be necessary to arrange these points in a certain manner. It may be in topical, spatial, or chronological order. This will help you make smooth transitions between different points.

3. Finally, conclude your speech . Since you aren’t meant to provide a call of action for this type of speech, simply summarize the main points.

Remember, your speech outline isn’t your whole speech but it will serve as a draft to guide you with your final speech.

Why Is an Informative Speech Important?

An informative speech is an essential part of learning, especially if you want to share your knowledge on a given matter or even spread awareness to the public. An effective informative speech provides an audience with information that are significant, yet uncommon.

Listeners wouldn’t want to hear about things that they already know, it’s the speaker’s job to expand the knowledge of an audience. At the end of the day, this ideal of educating a public proves to be beneficial for both the speaker and the audience. You may also check out orientation speech examples & samples.

What is Informative Writing Speech?

Informative writing and informative speech both aim to provide valuable information to an audience, but they differ in their presentation formats. Informative writing refers to the act of conveying information through written text, while an informative speech is the oral presentation of information to an audience. Here’s a brief explanation of each:

Informative Writing : Informative writing is a form of writing that is designed to educate or inform readers about a specific topic. It typically presents factual information, explains concepts, or provides an analysis of a subject. Informative writing can take many forms, including essays, articles, reports, research papers, blogs, and more. The primary goal is to convey information clearly and concisely to the reader. It often includes supporting evidence, examples, and details to enhance the reader’s understanding of the topic.

Informative Speech: An informative speech, on the other hand, is an oral presentation delivered to an audience with the purpose of conveying information, facts, or insights about a particular topic. It is a spoken form of communication that allows the speaker to engage with the audience in real-time. An informative speech typically follows a structured format, with an introduction, body, and conclusion. The speaker’s goal is to educate the audience, and the speech may include visual aids or props to enhance comprehension.

Types of Informative Speech

• Descriptive Speeches – These speeches aim to provide a detailed description of a subject, allowing the audience to form a clear mental image.
• Explanatory Speeches – Focused on explaining the reasons behind phenomena or processes, offering a deeper understanding of how and why things happen.
• Demonstrative Speeches – These are how-to speeches that guide the audience through the steps of doing something, emphasizing practical skills and techniques.
• Definition Speeches – Aim to clarify the meaning, background, and context of a particular term or concept, especially complex or abstract ones.
• Informative Report Speeches – Present factual reports on specific events, findings, or research, providing detailed information and analysis.
• Comparative Speeches – Discuss the similarities and differences between two or more entities, offering insights into their unique characteristics and relationships.
• Biographical Speeches – Focus on the life and achievements of a person, providing a detailed account of their contributions, experiences, and legacy.
• Historical Speeches – Offer a detailed examination of past events, including their causes, effects, and significance in history.
• Technical Speeches – Deal with complex technical information, aiming to make specialized knowledge accessible and understandable to the audience.
• Scientific Speeches – Present scientific concepts, discoveries, or research findings, emphasizing the methodology, results, and implications of scientific studies.

What are examples of informative writing?

• News Articles: News reports provide information about current events, often answering the who, what, when, where, and why questions.
• Expository Essays : These essays present information, facts, and explanations about a specific topic or subject.
• Research Papers: Academic papers that provide in-depth information and analysis on a particular subject or research question.
• How-to Guides: Instructions on how to perform a specific task, such as cooking a recipe, assembling furniture, or using software.
• Textbooks: Educational materials that provide information on various subjects, often used in schools and colleges.
• Encyclopedias: Reference books that offer detailed information on a wide range of topics.
• User Manuals: Instruction manuals that explain how to operate and troubleshoot devices, appliances, or software.
• Travel Guides: Publications that provide information about travel destinations, including attractions, accommodations, and local culture.
• Scientific Journals: Articles that report the methods, results, and conclusions of scientific research studies.
• Technical Documents: Documents that explain technical specifications, processes, or procedures in various fields, such as engineering or computer science.
• Historical Accounts: Writings that provide historical facts and analysis of past events, periods, or figures.
• Biographies: Accounts of individuals’ lives that offer information about their personal and professional experiences.
• Health and Wellness Articles: Articles that provide information on various health topics, including medical conditions, nutrition, and fitness.
• Product Reviews: Reviews that give detailed information about the features, performance, and quality of products or services.
• FAQs (Frequently Asked Questions): Lists of questions and answers that provide information about a specific topic or product.
• Documentary Narration: Narration scripts for documentaries that educate viewers on various subjects.
• Lecture Notes: Notes taken during educational lectures that summarize information presented by the lecturer.
• Financial Reports: Documents that present financial information and analysis of a company’s performance.
• Government Publications: Documents released by government agencies that provide information on laws, regulations, policies, and statistics.
• Blogs and Online Articles: Informative content published on blogs or websites covering a wide range of topics, from technology to lifestyle.

How do you write a good informative speech?

• Choose a Topic: Select a topic that interests you and is relevant to your audience. Ensure it’s not too broad or too narrow for the allotted time.
• Research: Gather reliable information from various sources, including books, articles, websites, and expert interviews. Take thorough notes.
• Organize Your Content:  Introduction, Body, Conclusion
• Engage Your Audience:  Use stories, anecdotes, or real-life examples to make your speech relatable.
• Practice: Rehearse your speech multiple times to become comfortable with the content and timing. Practice your delivery, tone, and gestures.
• Timing: Stay within the allotted time. Being too brief or too long can diminish the impact of your speech.
• Feedback: Seek feedback from others to improve your speech’s clarity and effectiveness.
• Delivery: When delivering the speech, maintain good eye contact with the audience, use a clear and audible voice, and control your body language.
• Q&A Session: If appropriate, be prepared for a question-and-answer session following your speech. Anticipate potential questions related to your topic.

What does a good informative speech look like?

• Clear Structure: It follows a clear and logical structure, typically consisting of an introduction, body with main points, and a conclusion. The main points are well-organized and flow seamlessly.
• Engaging Introduction: It begins with an attention-grabbing introduction, which may include a compelling anecdote, quote, rhetorical question, or startling fact. The introduction also introduces the topic and states the purpose or thesis of the speech.
• Thorough Research: It is well-researched, presenting accurate and reliable information from credible sources. The information is presented in a clear and organized manner.
• Well-Defined Main Points: The main points are distinct, well-defined, and supported with relevant evidence, examples, statistics, or anecdotes.
• Effective Transitions: The speech includes smooth transitions between main points, ensuring that the audience can follow the progression of ideas easily.
• Engagement: It engages the audience through effective storytelling, relatable examples, and a conversational tone.
• Clarity and Simplicity: It uses clear and concise language to convey complex concepts, making it understandable to a diverse audience.
• Audience Focus: The speech is tailored to the needs and interests of the audience. The speaker considers the prior knowledge and expectations of the listeners.
• Audience Interaction (if appropriate): It incorporates opportunities for the audience to engage, such as asking questions, participating in polls, or sharing their thoughts.

How do you start an informative speech?

1. Select a Clear and Engaging Opening:

Begin with an attention-grabbing opening that piques the audience’s interest. You can use a surprising fact, a rhetorical question, a relevant quote, a brief anecdote, or a compelling story. This opening should relate to your topic and set the stage for what’s to come.

2. Introduce Yourself:

After your opening, briefly introduce yourself. Share your name and any relevant qualifications or expertise that establish your credibility on the topic.

3. State the Topic and Purpose:

Clearly state the topic of your speech and its purpose. In one or two sentences, explain what you’ll be discussing and why it’s important or relevant.

4. Provide an Overview:

Offer a brief preview of the main points or subtopics you’ll cover in your speech. This gives the audience a roadmap of what to expect.

5. Establish a Connection:

Establish a connection with the audience by demonstrating the relevance of the topic to their lives or interests. Explain why they should care about the information you’re going to present.

6. Set the Tone:

Consider the tone of your speech. Depending on your topic, you may want to set a serious, informative, motivational, or humorous tone. Ensure that the tone aligns with the subject matter and the audience’s expectations.

7. Engage the Audience:

Encourage audience engagement by asking a rhetorical question or by posing a question that you’ll answer later in your speech. This can pique their curiosity and involve them from the beginning.

8. Transition to the Body:

Conclude your introduction with a smooth transition to the main body of your speech. This transition should connect the opening to the content that follows.

What not to do in an informative speech?

In an informative speech, avoid vague or biased information, complex jargon, excessive detail, disrespect, and lack of organization. Maintain clarity, engage the audience, and stay focused on the topic.

How do you write a hook for an informative speech?

To create an engaging hook for an informative speech, use a startling fact, anecdote, question, quote, or humor that captivates the audience’s interest and introduces your topic effectively.

What is an informative speech for kids?

An informative speech for kids is a presentation designed to educate young audiences about a specific topic in a simple, engaging, and age-appropriate manner, promoting understanding and learning.

Mastering the art of informative speeches is pivotal for effective communication in various settings. These speeches play a key role in educating and enlightening audiences on diverse topics, emphasizing the importance of clarity, engagement, and factual accuracy. The speaker’s ability to present information in an interesting and accessible manner can significantly enhance the audience’s understanding and retention of the subject matter.

For a deeper understanding of informative speeches, including their structure and purpose, explore the resources at Southwest Tennessee Community College’s guide on Competent Communication . Additionally, Modesto Junior College Library offers a comprehensive guide on writing and delivering informative speeches , which can be an invaluable resource for anyone looking to improve their speech-making skills.

Informative Speech Generator

Text prompt

• Instructive
• Professional

Develop an informative speech on the history of the school's founding

Compose an informative speech about the benefits of a balanced diet for students.

Informative Business Speech Example

How to Create an Outline for Informative Speech

Student Informative Speech Example

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11.1 Informative Speeches

Learning objectives.

• Identify common topic categories for informative speeches.
• Identify strategies for researching and supporting informative speeches.
• Explain the different methods of informing.
• Employ strategies for effective informative speaking, including avoiding persuasion, avoiding information overload, and engaging the audience.

Many people would rather go see an impassioned political speech or a comedic monologue than a lecture. Although informative speaking may not be the most exciting form of public speaking, it is the most common. Reports, lectures, training seminars, and demonstrations are all examples of informative speaking. That means you are more likely to give and listen to informative speeches in a variety of contexts. Some organizations, like consulting firms, and career fields, like training and development, are solely aimed at conveying information. College alumni have reported that out of many different speech skills, informative speaking is most important (Verderber, 1991). Since your exposure to informative speaking is inevitable, why not learn how to be a better producer and consumer of informative messages?

Creating an Informative Speech

As you’ll recall from Chapter 9 “Preparing a Speech” , speaking to inform is one of the three possible general purposes for public speaking. The goal of informative speaking is to teach an audience something using objective factual information. Interestingly, informative speaking is a newcomer in the world of public speaking theorizing and instruction, which began thousands of years ago with the ancient Greeks (Olbricht, 1968). Ancient philosophers and statesmen like Aristotle, Cicero, and Quintilian conceived of public speaking as rhetoric, which is inherently persuasive. During that time, and until the 1800s, almost all speaking was argumentative. Teaching and instruction were performed as debates, and even fields like science and medicine relied on argumentative reasoning instead of factual claims.

Until the 1800s, even scientific fields and medicine relied on teaching that was based on debate and argument rather than the informative-based instruction that is used today.

Monash University – Surgery Workshop 2012 – CC BY-NC 2.0.

While most instruction is now verbal, for most of modern history, people learned by doing rather than listening, as apprenticeships were much more common than classroom-based instruction. So what facilitated the change from argumentative and demonstrative teaching to verbal and informative teaching? One reason for this change was the democratization of information. Technical information used to be jealously protected by individuals, families, or guilds. Now society generally believes that information should be shared and made available to all. The increasing complexity of fields of knowledge and professions also increased the need for informative speaking. Now one must learn a history or backstory before actually engaging with a subject or trade. Finally, much of the information that has built up over time has become commonly accepted; therefore much of the history or background information isn’t disputed and can now be shared in an informative rather than argumentative way.

Choosing an Informative Speech Topic

Being a successful informative speaker starts with choosing a topic that can engage and educate the audience. Your topic choices may be influenced by the level at which you are speaking. Informative speaking usually happens at one of three levels: formal, vocational, and impromptu (Verderber, 1991). Formal informative speeches occur when an audience has assembled specifically to hear what you have to say. Being invited to speak to a group during a professional meeting, a civic gathering, or a celebration gala brings with it high expectations. Only people who have accomplished or achieved much are asked to serve as keynote speakers, and they usually speak about these experiences. Many more people deliver informative speeches at the vocational level, as part of their careers. Teachers like me spend many hours lecturing, which is a common form of informative speaking. In addition, human resources professionals give presentations about changes in policy and provide training for new employees, technicians in factories convey machine specifications and safety procedures, and servers describe how a dish is prepared in their restaurant. Last, we all convey information daily in our regular interactions. When we give a freshman directions to a campus building, summarize the latest episode of American Idol for our friend who missed it, or explain a local custom to an international student, we are engaging in impromptu informative speaking.

Whether at the formal, vocational, or impromptu level, informative speeches can emerge from a range of categories, which include objects, people, events, processes, concepts, and issues. An extended speech at the formal level may include subject matter from several of these categories, while a speech at the vocational level may convey detailed information about a process, concept, or issue relevant to a specific career.

Subjects of informative speaking at the vocational level usually relate to a speaker’s professional experience or expertise.

Peter Long – Business Meeting – CC BY 2.0.

Since we don’t have time to research or organize content for impromptu informative speaking, these speeches may provide a less detailed summary of a topic within one of these categories. A broad informative speech topic could be tailored to fit any of these categories. As you draft your specific purpose and thesis statements, think about which category or categories will help you achieve your speech goals, and then use it or them to guide your research. Table 11.1 “Sample Informative Speech Topics by Category” includes an example of how a broad informative subject area like renewable energy can be adapted to each category as well as additional sample topics.

Table 11.1 Sample Informative Speech Topics by Category

Speeches about objects convey information about any nonhuman material things. Mechanical objects, animals, plants, and fictional objects are all suitable topics of investigation. Given that this is such a broad category, strive to pick an object that your audience may not be familiar with or highlight novel relevant and interesting facts about a familiar object.

Speeches about people focus on real or fictional individuals who are living or dead. These speeches require in-depth biographical research; an encyclopedia entry is not sufficient. Introduce a new person to the audience or share little-known or surprising information about a person we already know. Although we may already be familiar with the accomplishments of historical figures and leaders, audiences often enjoy learning the “personal side” of their lives.

Speeches about concepts are less concrete than speeches about objects or people, as they focus on ideas or notions that may be abstract or multifaceted. A concept can be familiar to us, like equality, or could literally be a foreign concept like qi (or chi ), which is the Chinese conception of the energy that flows through our bodies. Use the strategies discussed in this book for making content relevant and proxemic to your audience to help make abstract concepts more concrete.

Speeches about events focus on past occasions or ongoing occurrences. A particular day in history, an annual observation, or a seldom occurring event can each serve as interesting informative topics. As with speeches about people, it’s important to provide a backstory for the event, but avoid rehashing commonly known information.

Informative speeches about processes provide a step-by-step account of a procedure or natural occurrence. Speakers may walk an audience through, or demonstrate, a series of actions that take place to complete a procedure, such as making homemade cheese. Speakers can also present information about naturally occurring processes like cell division or fermentation.

Informative speeches about processes provide steps of a procedure, such as how to make homemade cheese.

Joel Kramer – curdle – CC BY 2.0.

Last, informative speeches about issues provide objective and balanced information about a disputed subject or a matter of concern for society. It is important that speakers view themselves as objective reporters rather than commentators to avoid tipping the balance of the speech from informative to persuasive. Rather than advocating for a particular position, the speaker should seek to teach or raise the awareness of the audience.

Researching an Informative Speech Topic

Having sharp research skills is a fundamental part of being a good informative speaker. Since informative speaking is supposed to convey factual information, speakers should take care to find sources that are objective, balanced, and credible. Periodicals, books, newspapers, and credible websites can all be useful sources for informative speeches, and you can use the guidelines for evaluating supporting materials discussed in Chapter 9 “Preparing a Speech” to determine the best information to include in your speech. Aside from finding credible and objective sources, informative speakers also need to take time to find engaging information. This is where sharp research skills are needed to cut through all the typical information that comes up in the research process to find novel information. Novel information is atypical or unexpected, but it takes more skill and effort to locate. Even seemingly boring informative speech topics like the history of coupons can be brought to life with information that defies the audience’s expectations. A student recently delivered an engaging speech about coupons by informing us that coupons have been around for 125 years, are most frequently used by wealthier and more educated households, and that a coupon fraud committed by an Italian American businessman named Charles Ponzi was the basis for the term Ponzi scheme , which is still commonly used today.

As a teacher, I can attest to the challenges of keeping an audience engaged during an informative presentation. While it’s frustrating to look out at my audience of students and see glazed-over eyes peering back at me, I also know that it is my responsibility to choose interesting information and convey it in a way that’s engaging. Even though the core content of what I teach hasn’t change dramatically over the years, I constantly challenge myself to bring that core information to life through application and example. As we learned earlier, finding proxemic and relevant information and examples is typically a good way to be engaging. The basic information may not change quickly, but the way people use it and the way it relates to our lives changes. Finding current, relevant examples and finding novel information are both difficult, since you, as the researcher, probably don’t know this information exists.

Here is where good research skills become necessary to be a good informative speaker. Using advice from Chapter 9 “Preparing a Speech” should help you begin to navigate through the seas of information to find hidden treasure that excites you and will in turn excite your audience.

To avoid boring an audience, effective informative speakers possess good research skills and the ability to translate information to be engaging and relevant for an audience.

Niall Kennedy – Sleep – CC BY-NC 2.0.

As was mentioned earlier, the goal for informative speaking is to teach your audience. An audience is much more likely to remain engaged when they are actively learning. This is like a balancing act. You want your audience to be challenged enough by the information you are presenting to be interested, but not so challenged that they become overwhelmed and shut down. You should take care to consider how much information your audience already knows about a topic. Be aware that speakers who are very familiar with their speech topic tend to overestimate their audience’s knowledge about the topic. It’s better to engage your topic at a level slightly below your audience’s knowledge level than above. Most people won’t be bored by a brief review, but many people become lost and give up listening if they can’t connect to the information right away or feel it’s over their heads.

A good informative speech leaves the audience thinking long after the speech is done. Try to include some practical “takeaways” in your speech. I’ve learned many interesting and useful things from the informative speeches my students have done. Some of the takeaways are more like trivia information that is interesting to share—for example, how prohibition led to the creation of NASCAR. Other takeaways are more practical and useful—for example, how to get wine stains out of clothing and carpet or explanations of various types of student financial aid.

Organizing and Supporting an Informative Speech

You can already see that informing isn’t as easy as we may initially think. To effectively teach, a speaker must present quality information in an organized and accessible way. Once you have chosen an informative speech topic and put your research skills to the test in order to locate novel and engaging information, it’s time to organize and support your speech.

Organizational Patterns

Three organizational patterns that are particularly useful for informative speaking are topical, chronological, and spatial. As you’ll recall, to organize a speech topically, you break a larger topic down into logical subdivisions. An informative speech about labor unions could focus on unions in three different areas of employment, three historically significant strikes, or three significant legal/legislative decisions. Speeches organized chronologically trace the development of a topic or overview the steps in a process. An informative speech could trace the rise of the economic crisis in Greece or explain the steps in creating a home compost pile. Speeches organized spatially convey the layout or physical characteristics of a location or concept. An informative speech about the layout of a fire station or an astrology wheel would follow a spatial organization pattern.

Methods of Informing

Types of and strategies for incorporating supporting material into speeches are discussed in Chapter 9 “Preparing a Speech” , but there are some specific ways to go about developing ideas within informative speeches. Speakers often inform an audience using definitions, descriptions, demonstrations, and explanations. It is likely that a speaker will combine these methods of informing within one speech, but a speech can also be primarily organized using one of these methods.

Informing through Definition

Informing through definition entails defining concepts clearly and concisely and is an important skill for informative speaking. There are several ways a speaker can inform through definition: synonyms and antonyms, use or function, example, and etymology (Verderber, 1991). Defining a concept using a synonym or an antonym is a short and effective way to convey meaning. Synonyms are words that have the same or similar meanings, and antonyms are words that have opposite meanings. In a speech about how to effectively inform an audience, I would claim that using concrete words helps keep an audience engaged. I could enhance your understanding of what concrete means by defining it with synonyms like tangible and relatable . Or I could define concrete using antonyms like abstract and theoretical .

Identifying the use or function of an object, item, or idea is also a short way of defining. We may think we already know the use and function of most of the things we interact with regularly. This is true in obvious cases like cars, elevators, and smartphones. But there are many objects and ideas that we may rely on and interact with but not know the use or function. For example, QR codes (or quick response codes) are popping up in magazines, at airports, and even on t-shirts (Vuong, 2011). Many people may notice them but not know what they do. As a speaker, you could define QR codes by their function by informing the audience that QR codes allow businesses, organizations, and individuals to get information to consumers/receivers through a barcode-like format that can be easily scanned by most smartphones.

An informative speaker could teach audience members about QR codes by defining them based on their use or function.

Douglas Muth – My QR Code – CC BY-SA 2.0.

A speaker can also define a topic using examples, which are cited cases that are representative of a larger concept. In an informative speech about anachronisms in movies and literature, a speaker might provide the following examples: the film Titanic shows people on lifeboats using flashlights to look for survivors from the sunken ship (such flashlights weren’t invented until two years later) (The Past in Pictures, 2012); Shakespeare’s play Julius Caesar includes a reference to a clock, even though no mechanical clocks existed during Caesar’s time (Scholasticus K., 2012). Examples are a good way to repackage information that’s already been presented to help an audience retain and understand the content of a speech. Later we’ll learn more about how repackaging information enhances informative speaking.

Etymology refers to the history of a word. Defining by etymology entails providing an overview of how a word came to its current meaning. The Oxford English Dictionary is the best source for finding etymology and often contains interesting facts that can be presented as novel information to better engage your audience. For example, the word assassin , which refers to a person who intentionally murders another, literally means “hashish-eater” and comes from the Arabic word hashshashin . The current meaning emerged during the Crusades as a result of the practices of a sect of Muslims who would get high on hashish before killing Christian leaders—in essence, assassinating them (Oxford English Dictionary Online, 2012).

Informing through Description

As the saying goes, “Pictures are worth a thousand words.” Informing through description entails creating verbal pictures for your audience. Description is also an important part of informative speeches that use a spatial organizational pattern, since you need to convey the layout of a space or concept. Good descriptions are based on good observations, as they convey what is taken in through the senses and answer these type of questions: What did that look like? Smell like? Sound like? Feel like? Taste like? If descriptions are vivid and well written, they can actually invoke a sensory reaction in your audience. Just as your mouth probably begins to salivate when I suggest that you imagine biting into a fresh, bright yellow, freshly cut, juicy lemon wedge, so can your audience be transported to a setting or situation through your descriptions. I once had a student set up his speech about the history of streaking by using the following description: “Imagine that you are walking across campus to your evening class. You look up to see a parade of hundreds upon hundreds of your naked peers jogging by wearing little more than shoes.”

Informing through Demonstration

When informing through demonstration , a speaker gives verbal directions about how to do something while also physically demonstrating the steps. Early morning infomercials are good examples of demonstrative speaking, even though they are also trying to persuade us to buy their “miracle product.” Whether straightforward or complex, it’s crucial that a speaker be familiar with the content of their speech and the physical steps necessary for the demonstration. Speaking while completing a task requires advanced psycho-motor skills that most people can’t wing and therefore need to practice. Tasks suddenly become much more difficult than we expect when we have an audience. Have you ever had to type while people are reading along with you? Even though we type all the time, even one extra set of eyes seems to make our fingers more clumsy than usual.

Television chefs are excellent examples of speakers who frequently inform through demonstration. While many of them make the process of speaking while cooking look effortless, it took much practice over many years to make viewers think it is effortless.

Television chefs inform through demonstration. Although they make it seem easy, it is complex and difficult.

Gordonramsaysubmissions – gordon ramsay 7 – CC BY 2.0.

Part of this practice also involves meeting time limits. Since television segments are limited and chefs may be demonstrating and speaking live, they have to be able to adapt as needed. Demonstration speeches are notorious for going over time, especially if speakers haven’t practiced with their visual aids / props. Be prepared to condense or edit as needed to meet your time limit. The reality competition show The Next Food Network Star captures these difficulties, as many experienced cooks who have the content knowledge and know how to physically complete their tasks fall apart when faced with a camera challenge because they just assumed they could speak and cook at the same time.

Tips for Demonstration Speeches

• Include personal stories and connections to the topic, in addition to the “how-to” information, to help engage your audience.
• Ask for audience volunteers (if appropriate) to make the demonstration more interactive.
• Include a question-and-answer period at the end (if possible) so audience members can ask questions and seek clarification.
• Follow an orderly progression. Do not skip around or backtrack when reviewing the steps.
• Use clear signposts like first , second , and third .
• Use orienting material like internal previews and reviews, and transitions.
• Group steps together in categories, if needed, to help make the information more digestible.
• Assess the nonverbal feedback of your audience. Review or slow down if audience members look lost or confused.
• Practice with your visual aids / props many times. Things suddenly become more difficult and complicated than you expect when an audience is present.
• Practice for time and have contingency plans if you need to edit some information out to avoid going over your time limit.

Informing through Explanation

Informing through explanation entails sharing how something works, how something came to be, or why something happened. This method of informing may be useful when a topic is too complex or abstract to demonstrate. When presenting complex information make sure to break the topic up into manageable units, avoid information overload, and include examples that make the content relevant to the audience. Informing through explanation works well with speeches about processes, events, and issues. For example, a speaker could explain the context surrounding the Lincoln-Douglas debates or the process that takes place during presidential primaries.

“Getting Plugged In”

TED Talks as a Model of Effective Informative Speaking

Over the past few years, I have heard more and more public speaking teachers mention their use of TED speeches in their classes. What started in 1984 as a conference to gather people involved in Technology, Entertainment, and Design has now turned into a worldwide phenomenon that is known for its excellent speeches and presentations, many of which are informative in nature. [1] The motto of TED is “Ideas worth spreading,” which is in keeping with the role that we should occupy as informative speakers. We should choose topics that are worth speaking about and then work to present them in such a way that audience members leave with “take-away” information that is informative and useful. TED fits in with the purpose of the “Getting Plugged In” feature in this book because it has been technology focused from the start. For example, Andrew Blum’s speech focuses on the infrastructure of the Internet, and Pranav Mistry’s speech focuses on a new technology he developed that allows for more interaction between the physical world and the world of data. Even speakers who don’t focus on technology still skillfully use technology in their presentations, as is the case with David Gallo’s speech about exotic underwater life. Here are links to all these speeches:

• Andrew Blum’s speech: What Is the Internet, Really? http://www.ted.com/talks/andrew_blum_what_is_the_internet_really.html
• Pranav Mistry’s speech: The Thrilling Potential of Sixth Sense Technology. http://www.ted.com/talks/pranav_mistry_the_thrilling_potential_of_sixthsense_technology.html
• David Gallo’s speech: Underwater Astonishments. http://www.ted.com/talks/david_gallo_shows_underwater_astonishments.html
• What can you learn from the TED model and/or TED speakers that will help you be a better informative speaker?
• In what innovative and/or informative ways do the speakers reference or incorporate technology in their speeches?

Effective Informative Speaking

There are several challenges to overcome to be an effective informative speaker. They include avoiding persuasion, avoiding information overload, and engaging your audience.

Avoiding Persuasion

We should avoid thinking of informing and persuading as dichotomous, meaning that it’s either one or the other. It’s more accurate to think of informing and persuading as two poles on a continuum, as in Figure 11.1 “Continuum of Informing and Persuading” (Olbricht, 1968). Most persuasive speeches rely on some degree of informing to substantiate the reasoning. And informative speeches, although meant to secure the understanding of an audience, may influence audience members’ beliefs, attitudes, values, or behaviors.

Figure 11.1 Continuum of Informing and Persuading

Speakers can look to three areas to help determine if their speech is more informative or persuasive: speaker purpose, function of information, and audience perception (Verderber, 1991). First, for informative speaking, a speaker’s purpose should be to create understanding by sharing objective, factual information. Specific purpose and thesis statements help establish a speaker’s goal and purpose and can serve as useful reference points to keep a speech on track. When reviewing your specific purpose and thesis statement, look for words like should / shouldn’t , good / bad , and right / wrong , as these often indicate a persuasive slant in the speech.

Second, information should function to clarify and explain in an informative speech. Supporting materials shouldn’t function to prove a thesis or to provide reasons for an audience to accept the thesis, as they do in persuasive speeches. Although informative messages can end up influencing the thoughts or behaviors of audience members, that shouldn’t be the goal.

Third, an audience’s perception of the information and the speaker helps determine whether a speech is classified as informative or persuasive. The audience must perceive that the information being presented is not controversial or disputed, which will lead audience members to view the information as factual. The audience must also accept the speaker as a credible source of information. Being prepared, citing credible sources, and engaging the audience help establish a speaker’s credibility. Last, an audience must perceive the speaker to be trustworthy and not have a hidden agenda. Avoiding persuasion is a common challenge for informative speakers, but it is something to consider, as violating the speaking occasion may be perceived as unethical by the audience. Be aware of the overall tone of your speech by reviewing your specific purpose and thesis to make sure your speech isn’t tipping from informative to persuasive.

Words like should / shouldn’t , good / bad , and right / wrong in a specific purpose and/or thesis statement often indicate that the speaker’s purpose is tipping from informative to persuasive.

Hans Splinter – balance – CC BY-ND 2.0.

Avoiding Information Overload

Many informative speakers have a tendency to pack a ten-minute speech with as much information as possible. This can result in information overload , which is a barrier to effective listening that occurs when a speech contains more information than an audience can process. Editing can be a difficult task, but it’s an important skill to hone, because you will be editing more than you think. Whether it’s reading through an e-mail before you send it, condensing a report down to an executive summary, or figuring out how to fit a client’s message on the front page of a brochure, you will have to learn how to discern what information is best to keep and what can be thrown out. In speaking, being a discerning editor is useful because it helps avoid information overload. While a receiver may not be attracted to a brochure that’s covered in text, they could take the time to read it, and reread it, if necessary. Audience members cannot conduct their own review while listening to a speaker live. Unlike readers, audience members can’t review words over and over (Verderber, 1991). Therefore competent speakers, especially informative speakers who are trying to teach their audience something, should adapt their message to a listening audience. To help avoid information overload, adapt your message to make it more listenable.

Although the results vary, research shows that people only remember a portion of a message days or even hours after receiving it (Janusik, 2012). If you spend 100 percent of your speech introducing new information, you have wasted approximately 30 percent of your time and your audience’s time. Information overload is a barrier to effective listening, and as good speakers, we should be aware of the limitations of listening and compensate for that in our speech preparation and presentation. I recommend that my students follow a guideline that suggests spending no more than 30 percent of your speech introducing new material and 70 percent of your speech repackaging that information. I specifically use the word repackaging and not repeating . Simply repeating the same information would also be a barrier to effective listening, since people would just get bored. Repackaging will help ensure that your audience retains most of the key information in the speech. Even if they don’t remember every example, they will remember the main underlying point.

Avoiding information overload requires a speaker to be a good translator of information. To be a good translator, you can compare an unfamiliar concept with something familiar, give examples from real life, connect your information to current events or popular culture, or supplement supporting material like statistics with related translations of that information. These are just some of the strategies a good speaker can use. While translating information is important for any oral presentation, it is especially important when conveying technical information. Being able to translate complex or technical information for a lay audience leads to more effective informing, because the audience feels like they are being addressed on their level and don’t feel lost or “talked down to.” The History Channel show The Universe provides excellent examples of informative speakers who act as good translators. The scientists and experts featured on the show are masters of translating technical information, like physics, into concrete examples that most people can relate to based on their everyday experiences.

Comparing the turbulent formation of the solar system to the collisions of bumper bars and spinning rides at an amusement park makes the content more concrete.

Alexander Svensson – Ferris Wheel – CC BY 2.0.

Following the guidelines established in Chapter 9 “Preparing a Speech” for organizing a speech can also help a speaker avoid information overload. Good speakers build in repetition and redundancy to make their content more memorable and their speech more consumable. Preview statements, section transitions, and review statements are some examples of orienting material that helps focus an audience’s attention and facilitates the process of informing (Verderber, 1991).

Engaging Your Audience

As a speaker, you are competing for the attention of your audience against other internal and external stimuli. Getting an audience engaged and then keeping their attention is a challenge for any speaker, but it can be especially difficult when speaking to inform. As was discussed earlier, once you are in the professional world, you will most likely be speaking informatively about topics related to your experience and expertise. Some speakers fall into the trap of thinking that their content knowledge is enough to sustain them through an informative speech or that their position in an organization means that an audience will listen to them and appreciate their information despite their delivery. Content expertise is not enough to be an effective speaker. A person must also have speaking expertise (Verderber, 1991). Effective speakers, even renowned experts, must still translate their wealth of content knowledge into information that is suited for oral transmission, audience centered, and well organized. I’m sure we’re all familiar with the stereotype of the absentminded professor or the genius who thinks elegantly in his or her head but can’t convey that same elegance verbally. Having well-researched and organized supporting material is an important part of effective informative speaking, but having good content is not enough.

Audience members are more likely to stay engaged with a speaker they view as credible. So complementing good supporting material with a practiced and fluent delivery increases credibility and audience engagement. In addition, as we discussed earlier, good informative speakers act as translators of information. Repackaging information into concrete familiar examples is also a strategy for making your speech more engaging. Understanding relies on being able to apply incoming information to life experiences.

Repackaging information is also a good way to appeal to different learning styles, as you can present the same content in various ways, which helps reiterate a point. While this strategy is useful with any speech, since the goal of informing is teaching, it makes sense to include a focus on learning within your audience adaptation. There are three main learning styles that help determine how people most effectively receive and process information: visual, auditory, and kinesthetic (Fleming, 2012). Visual learners respond well to information presented via visual aids, so repackage information using text, graphics, charts and other media. Public speaking is a good way to present information for auditory learners who process information well when they hear it. Kinesthetic learners are tactile; they like to learn through movement and “doing.” Asking for volunteers to help with a demonstration, if appropriate, is a way to involve kinesthetic learners in your speech. You can also have an interactive review activity at the end of a speech, much like many teachers incorporate an activity after a lesson to reinforce the material.

“Getting Real”

Technical Speaking

People who work in technical fields, like engineers and information technology professionals, often think they will be spared the task of public speaking. This is not the case, however, and there is actually a branch of communication studies that addresses public speaking matters for “techies.” The field of technical communication focuses on how messages can be translated from expert to lay audiences. I actually taught a public speaking class for engineering students, and they basically had to deliver speeches about the things they were working on in a way that I could understand. I ended up learning a lot more about jet propulsion and hybrid car engines than I ever expected!

Have you ever been completely lost when reading an instruction manual for some new product you purchased? Have you ever had difficulty following the instructions of someone who was trying to help you with a technical matter? If so, you’ve experienced some of the challenges associated with technical speaking. There are many careers where technical speaking skills are needed. According to the Society for Technical Communication, communicating about specialized or technical topics, communicating by using technology, and providing instructions about how to do something are all examples of technical speaking (Society for Technical Communication, 2012). People with technical speaking skills offer much to organizations and businesses. They help make information more useable and accessible to customers, clients, and employees. They can help reduce costs to a business by reducing unnecessary work that results from misunderstandings of instructions, by providing clear information that allows customers to use products without training or technical support and by making general information put out by a company more user friendly. Technical speakers are dedicated to producing messages that are concise, clear, and coherent (Society for Technical Communication, 2012). Such skills are used in the following careers: technical writers and editors, technical illustrators, visual designers, web designers, customer service representatives, salespeople, spokespeople, and many more.

• What communication skills that you’ve learned about in the book so far do you think would be important for a technical speaker?
• Identify instances in which you have engaged in technical speaking or received information from a technical speaker. Based on what you have learned in this chapter, were the speakers effective or not, and why?

Sample Informative Speech

Title: Going Green in the World of Education

General purpose: To inform

Specific purpose: By the end of my speech, the audience will be able to describe some ways in which schools are going green.

Thesis statement: The green movement has transformed school buildings, how teachers teach, and the environment in which students learn.

Introduction

Attention getter: Did you know that attending or working at a green school can lead students and teachers to have less health problems? Did you know that allowing more daylight into school buildings increases academic performance and can lessen attention and concentration challenges? Well, the research I will cite in my speech supports both of these claims, and these are just two of the many reasons why more schools, both grade schools and colleges, are going green.

Introduction of topic: Today, I’m going to inform you about the green movement that is affecting many schools.

Credibility and relevance: Because of my own desire to go into the field of education, I decided to research how schools are going green in the United States. But it’s not just current and/or future teachers that will be affected by this trend. As students at Eastern Illinois University, you are already asked to make “greener” choices. Whether it’s the little signs in the dorm rooms that ask you to turn off your lights when you leave the room, the reusable water bottles that were given out on move-in day, or even our new Renewable Energy Center, the list goes on and on. Additionally, younger people in our lives, whether they be future children or younger siblings or relatives, will likely be affected by this continuing trend.

Preview statement: In order to better understand what makes a “green school,” we need to learn about how K–12 schools are going green, how college campuses are going green, and how these changes affect students and teachers.

Transition: I’ll begin with how K–12 schools are going green.

• In order to garner support for green initiatives, the article recommends that local leaders like superintendents, mayors, and college administrators become involved in the green movement.
• Once local leaders are involved, the community, students, parents, faculty, and staff can be involved by serving on a task force, hosting a summit or conference, and implementing lessons about sustainability into everyday conversations and school curriculum.
• The US Green Building Council’s website also includes a tool kit with a lot of information about how to “green” existing schools.
• For example, Fossil Ridge High School in Fort Collins, Colorado, was built in 2006 and received LEED certification because it has automatic light sensors to conserve electricity and uses wind energy to offset nonrenewable energy use.
• To conserve water, the school uses a pond for irrigation, has artificial turf on athletic fields, and installed low-flow toilets and faucets.
• According to the 2006 report by certified energy manager Gregory Kats titled “Greening America’s Schools,” a LEED certified school uses 30–50 percent less energy, 30 percent less water, and reduces carbon dioxide emissions by 40 percent compared to a conventional school.
• Many new building materials, carpeting, and furniture contain chemicals that are released into the air, which reduces indoor air quality.
• So green schools purposefully purchase materials that are low in these chemicals.
• Natural light and fresh air have also been shown to promote a healthier learning environment, so green buildings allow more daylight in and include functioning windows.

Transition: As you can see, K–12 schools are becoming greener; college campuses are also starting to go green.

• According to the Sturm College of Law’s website, the building was designed to use 40 percent less energy than a conventional building through the use of movement-sensor lighting; high-performance insulation in the walls, floors, and roof; and infrared sensors on water faucets and toilets.
• Electric car recharging stations were also included in the parking garage, and the building has extra bike racks and even showers that students and faculty can use to freshen up if they bike or walk to school or work.
• Some of the dining halls on campus have gone “trayless,” which according to a 2009 article by Calder in the journal Independent School has the potential to dramatically reduce the amount of water and chemical use, since there are no longer trays to wash, and also helps reduce food waste since people take less food without a tray.
• The Renewable Energy Center uses slow-burn technology to use wood chips that are a byproduct of the lumber industry that would normally be discarded.
• This helps reduce our dependency on our old coal-fired power plant, which reduces greenhouse gas emissions.
• The project was the first known power plant to be registered with the US Green Building Council and is on track to receive LEED certification.

Transition: All these efforts to go green in K–12 schools and on college campuses will obviously affect students and teachers at the schools.

• Many schools are literally going green by including more green spaces such as recreation areas, gardens, and greenhouses, which according to a 2010 article in the Journal of Environmental Education by University of Colorado professor Susan Strife has been shown to benefit a child’s cognitive skills, especially in the areas of increased concentration and attention capacity.
• Additionally, the report I cited earlier, “Greening America’s Schools,” states that the improved air quality in green schools can lead to a 38 percent reduction in asthma incidents and that students in “green schools” had 51 percent less chance of catching a cold or the flu compared to children in conventional schools.
• The report “Greening America’s Schools” notes that a recent synthesis of fifty-three studies found that more daylight in the school building leads to higher academic achievement.
• The report also provides data that show how the healthier environment in green schools leads to better attendance and that in Washington, DC, and Chicago, schools improved their performance on standardized tests by 3–4 percent.
• According to the article in Education Week that I cited earlier, the Sustainability Education Clearinghouse is a free online tool that provides K–12 educators with the ability to share sustainability-oriented lesson ideas.
• The Center for Green Schools also provides resources for all levels of teachers, from kindergarten to college, that can be used in the classroom.
• The report “Greening America’s Schools” claims that the overall improved working environment that a green school provides leads to higher teacher retention and less teacher turnover.
• Just as students see health benefits from green schools, so do teachers, as the same report shows that teachers in these schools get sick less, resulting in a decrease of sick days by 7 percent.

Transition to conclusion and summary of importance: In summary, the going-green era has impacted every aspect of education in our school systems.

Review of main points: From K–12 schools to college campuses like ours, to the students and teachers in the schools, the green movement is changing the way we think about education and our environment.

Closing statement: As Glenn Cook, the editor in chief of the American School Board Journal , states on the Center for Green Schools’s website, “The green schools movement is the biggest thing to happen to education since the introduction of technology to the classroom.”

Ash, K. (2011). “Green schools” benefit budgets and students, report says. Education Week , 30 (32), 10.

Calder, W. (2009). Go green, save green. Independent School , 68 (4), 90–93.

The Center for Green Schools. (n.d.). K–12: How. Retrieved from http://www.centerforgreenschools.org/main-nav/k-12/buildings.aspx

Eastern Illinois University. (n.d.). Renewable Energy Center. Retrieved from http://www.eiu.edu/sustainability/eiu_renewable.php

Kats, G. (2006). Greening America’s schools: Costs and benefits. A Capital E Report. Retrieved from http://www.usgbc.org/ShowFile.aspx?DocumentID=2908

Strife, S. (2010). Reflecting on environmental education: Where is our place in the green movement? Journal of Environmental Education , 41 (3), 179–191. doi:10.1080/00958960903295233

Sturm College of Law. (n.d.). About DU law: Building green. Retrieved from http://www.law.du.edu/index.php/about/building-green

USGBC. (n.d.). About us. US Green Building Council . Retrieved from https://new.usgbc.org/about

Key Takeaways

• Getting integrated: Informative speaking is likely the type of public speaking we will most often deliver and be audience to in our lives. Informative speaking is an important part of academic, professional, personal, and civic contexts.
• Informative speeches teach an audience through objective factual information and can emerge from one or more of the following categories: objects, people, concepts, events, processes, and issues.
• Effective informative speaking requires good research skills, as speakers must include novel information, relevant and proxemic examples, and “take-away” information that audience members will find engaging and useful.

The four primary methods of informing are through definition, description, demonstration, or explanation.

• Informing through definition entails defining concepts clearly and concisely using synonyms and antonyms, use or function, example, or etymology.
• Informing through description entails creating detailed verbal pictures for your audience.
• Informing through demonstration entails sharing verbal directions about how to do something while also physically demonstrating the steps.
• Informing through explanation entails sharing how something works, how something came to be, or why something happened.
• An effective informative speaker should avoid persuasion by reviewing the language used in the specific purpose and thesis statements, using objective supporting material, and appearing trustworthy to the audience.
• An effective informative speaker should avoid information overload by repackaging information and building in repetition and orienting material like reviews and previews.
• An effective informative speaker engages the audience by translating information into relevant and concrete examples that appeal to different learning styles.
• Getting integrated: How might you use informative speaking in each of the following contexts: academic, professional, personal, and civic?
• Brainstorm potential topics for your informative speech and identify which topic category each idea falls into. Are there any risks of persuading for the topics you listed? If so, how can you avoid persuasion if you choose that topic?
• Of the four methods of informing (through definition, description, demonstration, or explanation), which do you think is most effective for you? Why?

Fleming, N., “The VARK Helpsheets,” accessed March 6, 2012, http://www.vark-learn.com/english/page.asp?p=helpsheets .

Janusik, L., “Listening Facts,” accessed March 6, 2012, http://d1025403.site.myhosting.com/files.listen.org/Facts.htm .

Olbricht, T. H., Informative Speaking (Glenview, IL: Scott, Foresman, 1968), 1–12.

Oxford English Dictionary Online, accessed March 6, 2012, http://www.oed.com .

The Past in Pictures, “Teaching Using Movies: Anachronisms!” accessed March 6, 2012, http://www.thepastinthepictures.wildelearning.co.uk/Introductoryunit!.htm .

Scholasticus K, “Anachronism Examples in Literature,” February 2, 2012, accessed March 6, 2012, http://www.buzzle.com/articles/anachronism-examples-in-literature.html .

Society for Technical Communication, “Defining Technical Communication,” accessed March 6, 2012, http://www.stc.org/about-stc/the-profession-all-about-technical-communication/defining-tc .

Verderber, R., Essentials of Informative Speaking: Theory and Contexts (Belmont, CA: Wadsworth, 1991), 3.

Vuong, A., “Wanna Read That QR Code? Get the Smartphone App,” The Denver Post , April 18, 2011, accessed March 6, 2012, http://www.denverpost.com/business/ci_17868932 .

• “About TED,” accessed October 23, 2012, http://www.ted.com/pages/about . ↵

Communication in the Real World Copyright © 2016 by University of Minnesota is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

Planning and Presenting an Informative Speech

In this guide, you can learn about the purposes and types of informative speeches, about writing and delivering informative speeches, and about the parts of informative speeches.

Purposes of Informative Speaking

Informative speaking offers you an opportunity to practice your researching, writing, organizing, and speaking skills. You will learn how to discover and present information clearly. If you take the time to thoroughly research and understand your topic, to create a clearly organized speech, and to practice an enthusiastic, dynamic style of delivery, you can be an effective "teacher" during your informative speech. Finally, you will get a chance to practice a type of speaking you will undoubtedly use later in your professional career.

The purpose of the informative speech is to provide interesting, useful, and unique information to your audience. By dedicating yourself to the goals of providing information and appealing to your audience, you can take a positive step toward succeeding in your efforts as an informative speaker.

Major Types of Informative Speeches

In this guide, we focus on informative speeches about:

These categories provide an effective method of organizing and evaluating informative speeches. Although they are not absolute, these categories provide a useful starting point for work on your speech.

In general, you will use four major types of informative speeches. While you can classify informative speeches many ways, the speech you deliver will fit into one of four major categories.

Speeches about Objects

Speeches about objects focus on things existing in the world. Objects include, among other things, people, places, animals, or products.

Because you are speaking under time constraints, you cannot discuss any topic in its entirety. Instead, limit your speech to a focused discussion of some aspect of your topic.

Some example topics for speeches about objects include: the Central Intelligence Agency, tombstones, surgical lasers, Franklin Delano Roosevelt, the pituitary gland, and lemmings.

To focus these topics, you could give a speech about Franklin Delano Roosevelt and efforts to conceal how he suffered from polio while he was in office. Or, a speech about tombstones could focus on the creation and original designs of grave markers.

Speeches about Processes

Speeches about processes focus on patterns of action. One type of speech about processes, the demonstration speech, teaches people "how-to" perform a process. More frequently, however, you will use process speeches to explain a process in broader terms. This way, the audience is more likely to understand the importance or the context of the process.

A speech about how milk is pasteurized would not teach the audience how to milk cows. Rather, this speech could help audience members understand the process by making explicit connections between patterns of action (the pasteurization process) and outcomes (a safe milk supply).

Other examples of speeches about processes include: how the Internet works (not "how to work the Internet"), how to construct a good informative speech, and how to research the job market. As with any speech, be sure to limit your discussion to information you can explain clearly and completely within time constraints.

Speeches about Events

Speeches about events focus on things that happened, are happening, or will happen. When speaking about an event, remember to relate the topic to your audience. A speech chronicling history is informative, but you should adapt the information to your audience and provide them with some way to use the information. As always, limit your focus to those aspects of an event that can be adequately discussed within the time limitations of your assignment.

Examples of speeches about events include: the 1963 Civil Rights March on Washington, Groundhog's Day, the Battle of the Bulge, the World Series, and the 2000 Presidential Elections.

Speeches about Concepts

Speeches about concepts focus on beliefs, ideas, and theories. While speeches about objects, processes, and events are fairly concrete, speeches about concepts are more abstract. Take care to be clear and understandable when creating and presenting a speech about a concept. When selecting a concept, remember you are crafting an informative speech. Often, speeches about concepts take on a persuasive tone. Focus your efforts toward providing unbiased information and refrain from making arguments. Because concepts can be vague and involved, limit your speech to aspects that can be readily explained and understood within the time limits.

Some examples of topics for concept speeches include: democracy, Taoism, principles of feminism, the philosophy of non-violent protest, and the Big Bang theory.

Strategies for Selecting a Topic

In many cases, circumstances will dictate the topic of your speech. However, if the topic has not been assigned or if you are having difficulty figuring out how to frame your topic as an informative speech,the following may be useful.

Begin by thinking of your interests. If you have always loved art, contemplate possible topics dealing with famous artists, art works, or different types of art. If you are employed, think of aspects of your job or aspects of your employer's business that would be interesting to talk about. While you cannot substitute personal experience for detailed research, your own experience can supplement your research and add vitality to your presentation. Choose one of the items below to learn more about selecting a topic.

Learn More about an Unfamiliar Topic

You may benefit more by selecting an unfamiliar topic that interests you. You can challenge yourself by choosing a topic you'd like to learn about and to help others understand it. If the Buddhist religion has always been an interesting and mysterious topic to you, research the topic and create a speech that offers an understandable introduction to the religion. Remember to adapt Buddhism to your audience and tell them why you think this information is useful to them. By taking this approach, you can learn something new and learn how to synthesize new information for your audience.

Think about Previous Classes

You might find a topic by thinking of classes you have taken. Think back to concepts covered in those classes and consider whether they would serve as unique, interesting, and enlightening topics for the informative speech. In astronomy, you learned about red giants. In history, you learned about Napoleon. In political science, you learned about The Federalist Papers. Past classes serve as rich resources for informative speech topics. If you make this choice, use your class notes and textbook as a starting point. To fully develop the content, you will need to do extensive research and perhaps even a few interviews.

Talk to Others

Topic selection does not have to be an individual effort. Spend time talking about potential topics with classmates or friends. This method can be extremely effective because other people can stimulate further ideas when you get stuck. When you use this method, always keep the basic requirements and the audience in mind. Just because you and your friend think home-brew is a great topic does not mean it will enthrall your audience or impress your instructor. While you talk with your classmates or friends, jot notes about potential topics and create a master list when you exhaust the possibilities. From this list, choose a topic with intellectual merit, originality, and potential to entertain while informing.

Framing a Thesis Statement

Once you settle on a topic, you need to frame a thesis statement. Framing a thesis statement allows you to narrow your topic, and in turns allows you to focus your research in this specific area, saving you time and trouble in the process.

Selecting a topic and focusing it into a thesis statement can be a difficult process. Fortunately, a number of useful strategies are available to you.

Thesis Statement Purpose

The thesis statement is crucial for clearly communicating your topic and purpose to the audience. Be sure to make the statement clear, concise, and easy to remember. Deliver it to the audience and use verbal and nonverbal illustrations to make it stand out.

Strategies For Framing a Thesis Statement

Focus on a specific aspect of your topic and phrase the thesis statement in one clear, concise, complete sentence, focusing on the audience. This sentence sets a goal for the speech. For example, in a speech about art, the thesis statement might be: "The purpose of this speech is to inform my audience about the early works of Vincent van Gogh." This statement establishes that the speech will inform the audience about the early works of one great artist. The thesis statement is worded conversationally and included in the delivery of the speech.

Thesis Statement and Audience

The thesis appears in the introduction of the speech so that the audience immediately realizes the speaker's topic and goal. Whatever the topic may be, you should attempt to create a clear, focused thesis statement that stands out and could be repeated by every member of your audience. It is important to refer to the audience in the thesis statement; when you look back at the thesis for direction, or when the audience hears the thesis, it should be clear that the most important goal of your speech is to inform the audience about your topic. While the focus and pressure will be on you as a speaker, you should always remember that the audience is the reason for presenting a public speech.

Avoid being too trivial or basic for the average audience member. At the same time, avoid being too technical for the average audience member. Be sure to use specific, concrete terms that clearly establish the focus of your speech.

Thesis Statement and Delivery

When creating the thesis statement, be sure to use a full sentence and frame that sentence as a statement, not as a question. The full sentence, "The purpose of this speech is to inform my audience about the early works of Vincent van Gogh," provides clear direction for the speech, whereas the fragment "van Gogh" says very little about the purpose of the speech. Similarly, the question "Who was Vincent van Gogh?" does not adequately indicate the direction the speech will take or what the speaker hopes to accomplish.

If you limit your thesis statement to one distinct aspect of the larger topic, you are more likely to be understood and to meet the time constraints.

Researching Your Topic

As you begin to work on your informative speech, you will find that you need to gather additional information. Your instructor will most likely require that you locate relevant materials in the library and cite those materials in your speech. In this section, we discuss the process of researching your topic and thesis.

Conducting research for a major informative speech can be a daunting task. In this section, we discuss a number of strategies and techniques that you can use to gather and organize source materials for your speech.

Gathering Materials

Gathering materials can be a daunting task. You may want to do some research before you choose a topic. Once you have a topic, you have many options for finding information. You can conduct interviews, write or call for information from a clearinghouse or public relations office, and consult books, magazines, journals, newspapers, television and radio programs, and government documents. The library will probably be your primary source of information. You can use many of the libraries databases or talk to a reference librarian to learn how to conduct efficient research.

Taking Notes

While doing your research, you may want to carry notecards. When you come across a useful passage, copy the source and the information onto the notecard or copy and paste the information. You should maintain a working bibliography as you research so you always know which sources you have consulted and so the process of writing citations into the speech and creating the bibliography will be easier. You'll need to determine what information-recording strategies work best for you. Talk to other students, instructors, and librarians to get tips on conducting efficient research. Spend time refining your system and you will soon be able to focus on the information instead of the record-keeping tasks.

Citing Sources Within Your Speech

Consult with your instructor to determine how much research/source information should be included in your speech. Realize that a source citation within your speech is defined as a reference to or quotation from material you have gathered during your research and an acknowledgement of the source. For example, within your speech you might say: "As John W. Bobbitt said in the December 22, 1993, edition of the Denver Post , 'Ouch!'" In this case, you have included a direct quotation and provided the source of the quotation. If you do not quote someone, you might say: "After the first week of the 1995 baseball season, attendance was down 13.5% from 1994. This statistic appeared in the May 7, 1995, edition of the Denver Post ." Whatever the case, whenever you use someone else's ideas, thoughts, or words, you must provide a source citation to give proper credit to the creator of the information. Failure to cite sources can be interpreted as plagiarism which is a serious offense. Upon review of the specific case, plagiarism can result in failure of the assignment, the course, or even dismissal from the University. Take care to cite your sources and give credit where it is due.

Creating Your Bibliography

As with all aspects of your speech, be sure to check with your instructor to get specific details about the assignment.

Generally, the bibliography includes only those sources you cited during the speech. Don't pad the bibliography with every source you read, saw on the shelf, or heard of from friends. When you create the bibliography, you should simply go through your complete sentence outline and list each source you cite. This is also a good way to check if you have included enough reference material within the speech. You will need to alphabetize the bibiography by authors last name and include the following information: author's name, article title, publication title, volume, date, page number(s). You may need to include additional information; you need to talk with your instructor to confirm the required bibliographical format.

Some Cautions

When doing research, use caution in choosing your sources. You need to determine which sources are more credible than others and attempt to use a wide variety of materials. The broader the scope of your research, the more impressive and believable your information. You should draw from different sources (e.g., a variety of magazines-- Time, Newsweek, US News & World Report, National Review, Mother Jones ) as well as different types of sources (i.e., use interviews, newspapers, periodicals, and books instead of just newspapers). The greater your variety, the more apparent your hard work and effort will be. Solid research skills result in increased credibility and effectiveness for the speaker.

Structuring an Informative Speech

Typically, informative speeches have three parts:

Introduction

In this section, we discuss the three parts of an informative speech, calling attention to specific elements that can enhance the effectiveness of your speech. As a speaker, you will want to create a clear structure for your speech. In this section, you will find discussions of the major parts of the informative speech.

The introduction sets the tone of the entire speech. The introduction should be brief and to-the-point as it accomplishes these several important tasks. Typically, there are six main components of an effective introduction:

Attention Getters

Thesis statement, audience adaptation, credibility statement, transition to the body.

As in any social situation, your audience makes strong assumptions about you during the first eight or ten seconds of your speech. For this reason, you need to start solidly and launch the topic clearly. Focus your efforts on completing these tasks and moving on to the real information (the body) of the speech. Typically, there are six main components of an effective introduction. These tasks do not have to be handled in this order, but this layout often yields the best results.

The attention-getter is designed to intrigue the audience members and to motivate them to listen attentively for the next several minutes. There are infinite possibilities for attention-getting devices. Some of the more common devices include using a story, a rhetorical question, or a quotation. While any of these devices can be effective, it is important for you to spend time strategizing, creating, and practicing the attention-getter.

Most importantly, an attention-getter should create curiosity in the minds of your listeners and convince them that the speech will be interesting and useful. The wording of your attention-getter should be refined and practiced. Be sure to consider the mood/tone of your speech; determine the appropriateness of humor, emotion, aggressiveness, etc. Not only should the words get the audiences attention, but your delivery should be smooth and confident to let the audience know that you are a skilled speaker who is prepared for this speech.

The crowd was wild. The music was booming. The sun was shining. The cash registers were ringing.

This story-like re-creation of the scene at a Farm Aid concert serves to engage the audience and causes them to think about the situation you are describing. Touching stories or stories that make audience members feel involved with the topic serve as good attention-getters. You should tell a story with feeling and deliver it directly to the audience instead of reading it off your notecards.

Example Text : One dark summer night in 1849, a young woman in her 20's left Bucktown, Maryland, and followed the North Star. What was her name? Harriet Tubman. She went back some 19 times to rescue her fellow slaves. And as James Blockson relates in a 1984 issue of National Geographic , by the end of her career, she had a $40,000.00 price on her head. This was quite a compliment from her enemies (Blockson 22).

Rhetorical Question

Rhetorical questions are questions designed to arouse curiosity without requiring an answer. Either the answer will be obvious, or if it isn't apparent, the question will arouse curiosity until the presentation provides the answer.

An example of a rhetorical question to gain the audiences attention for a speech about fly-fishing is, "Have you ever stood in a freezing river at 5 o'clock in the morning by choice?"

Example Text: Have you ever heard of a railroad with no tracks, with secret stations, and whose conductors were considered criminals?

A quotation from a famous person or from an expert on your topic can gain the attention of the audience. The use of a quotation immediately launches you into the speech and focuses the audience on your topic area. If it is from a well-known source, cite the author first. If the source is obscure, begin with the quote itself.

Example Text : "No day dawns for the slave, nor is it looked for. It is all night--night forever . . . ." (Pause) This quote was taken from Jermain Loguen, a fugitive who was the son of his Tennessee master and a slave woman.

Unusual Statement

Making a statement that is unusual to the ears of your listeners is another possibility for gaining their attention.

Example Text : "Follow the drinking gourd. That's what I said, friend, follow the drinking gourd." This phrase was used by slaves as a coded message to mean the Big Dipper, which revealed the North Star, and pointed toward freedom.

You might chose to use tasteful humor which relates to the topic as an effective way to attract the audience both to you and the subject at hand.

Example Text : "I'm feeling boxed in." [PAUSE] I'm not sure, but these may have been Henry "Box" Brown's very words after being placed on his head inside a box which measured 3 feet by 2 feet by 2 1\2 feet for what seemed to him like "an hour and a half." He was shipped by Adams Express to freedom in Philadelphia (Brown 60,92; Still 10).

Shocking Statistic

Another possibility to consider is the use of a factual statistic intended to grab your listener's attention. As you research the topic you've picked, keep your eyes open for statistics that will have impact.

Example Text : Today, John Elway's talents are worth millions, but in 1840 the price of a human life, a slave, was worth $1,000.00.

Example Text : Today I'd like to tell you about the Underground Railroad.

In your introduction, you need to adapt your speech to your audience. To keep audience members interested, tell them why your topic is important to them. To accomplish this task, you need to undertake audience analysis prior to creating the speech. Figure out who your audience members are, what things are important to them, what their biases may be, and what types of subjects/issues appeal to them. In the context of this class, some of your audience analysis is provided for you--most of your listeners are college students, so it is likely that they place some value on education, most of them are probably not bathing in money, and they live in Colorado. Consider these traits when you determine how to adapt to your audience.

As you research and write your speech, take note of references to issues that should be important to your audience. Include statements about aspects of your speech that you think will be of special interest to the audience in the introduction. By accomplishing this task, you give your listeners specific things with which they can identify. Audience adaptation will be included throughout the speech, but an effective introduction requires meaningful adaptation of the topic to the audience.

You need to find ways to get the members of your audience involved early in the speech. The following are some possible options to connect your speech to your audience:

Reference to the Occasion

Consider how the occasion itself might present an opportunity to heighten audience receptivity. Remind your listeners of an important date just passed or coming soon.

Example Text : This January will mark the 130th anniversary of a "giant interracial rally" organized by William Still which helped to end streetcar segregation in the city of Philadelphia (Katz i).

Reference to the Previous Speaker

Another possibility is to refer to a previous speaker to capitalize on the good will which already has been established or to build on the information presented.

Example Text : As Alice pointed out last week in her speech on the Olympic games of the ancient world, history can provide us with fascinating lessons.

The credibility statement establishes your qualifications as a speaker. You should come up with reasons why you are someone to listen to on this topic. Why do you have special knowledge or understanding of this topic? What can the audience learn from you that they couldn't learn from someone else? Credibility statements can refer to your extensive research on a topic, your life-long interest in an issue, your personal experience with a thing, or your desire to better the lives of your listeners by sifting through the topic and providing the crucial information.

Remember that Aristotle said that credibility, or ethos, consists of good sense, goodwill, and good moral character. Create the feeling that you possess these qualities by creatively stating that you are well-educated about the topic (good sense), that you want to help each member of the audience (goodwill), and that you are a decent person who can be trusted (good moral character). Once you establish your credibility, the audience is more likely to listen to you as something of an expert and to consider what you say to be the truth. It is often effective to include further references to your credibility throughout the speech by subtly referring to the traits mentioned above.

Show your listeners that you are qualified to speak by making a specific reference to a helpful resource. This is one way to demonstrate competence.

Example Text : In doing research for this topic, I came across an account written by one of these heroes that has deepened my understanding of the institution of slavery. Frederick Douglass', My Bondage and My Freedom, is the account of a man whose master's kindness made his slavery only more unbearable.

Your listeners want to believe that you have their best interests in mind. In the case of an informative speech, it is enough to assure them that this will be an interesting speech and that you, yourself, are enthusiastic about the topic.

Example Text : I hope you'll enjoy hearing about the heroism of the Underground Railroad as much as I have enjoyed preparing for this speech.

Preview the Main Points

The preview informs the audience about the speech's main points. You should preview every main body point and identify each as a separate piece of the body. The purpose of this preview is to let the audience members prepare themselves for the flow of the speech; therefore, you should word the preview clearly and concisely. Attempt to use parallel structure for each part of the preview and avoid delving into the main point; simply tell the audience what the main point will be about in general.

Use the preview to briefly establish your structure and then move on. Let the audience get a taste of how you will divide the topic and fulfill the thesis and then move on. This important tool will reinforce the information in the minds of your listeners. Here are two examples of a preview:

Simply identify the main points of the speech. Cover them in the same order that they will appear in the body of the presentation.

For example, the preview for a speech about kites organized topically might take this form: "First, I will inform you about the invention of the kite. Then, I will explain the evolution of the kite. Third, I will introduce you to the different types of kites. Finally, I will inform you about various uses for kites." Notice that this preview avoids digressions (e.g., listing the various uses for kites); you will take care of the deeper information within the body of the speech.

Example Text : I'll tell you about motivations and means of escape employed by fugitive slaves.

Chronological

For example, the preview for a speech about the Pony Express organized chronologically might take this form: "I'll talk about the Pony Express in three parts. First, its origins, second, its heyday, and third, how it came to an end." Notice that this preview avoids digressions (e.g., listing the reasons why the Pony Express came to an end); you will cover the deeper information within the body of the speech.

Example Text : I'll talk about it in three parts. First, its origins, second, its heyday, and third, how it came to an end.

After you accomplish the first five components of the introduction, you should make a clean transition to the body of the speech. Use this transition to signal a change and prepare the audience to begin processing specific topical information. You should round out the introduction, reinforce the excitement and interest that you created in the audience during the introduction, and slide into the first main body point.

Strategic organization helps increase the clarity and effectiveness of your speech. Four key issues are discussed in this section:

Organizational Patterns

Connective devices, references to outside research.

The body contains the bulk of information in your speech and needs to be clearly organized. Without clear organization, the audience will probably forget your information, main points, perhaps even your thesis. Some simple strategies will help you create a clear, memorable speech. Below are the four key issues used in organizing a speech.

Once you settle on a topic, you should decide which aspects of that topic are of greatest importance for your speech. These aspects become your main points. While there is no rule about how many main points should appear in the body of the speech, most students go with three main points. You must have at least two main points; aside from that rule, you should select your main points based on the importance of the information and the time limitations. Be sure to include whatever information is necessary for the audience to understand your topic. Also, be sure to synthesize the information so it fits into the assigned time frame. As you choose your main points, try to give each point equal attention within the speech. If you pick three main points, each point should take up roughly one-third of the body section of your speech.

There are four basic patterns of organization for an informative speech.

• Chronological order
• Spatial order
• Causal order
• Topical order

There are four basic patterns of organization for an informative speech. You can choose any of these patterns based on which pattern serves the needs of your speech.

Chronological Order

A speech organized chronologically has main points oriented toward time. For example, a speech about the Farm Aid benefit concert could have main points organized chronologically. The first main point focuses on the creation of the event; the second main point focuses on the planning stages; the third point focuses on the actual performance/concert; and the fourth point focuses on donations and assistance that resulted from the entire process. In this format, you discuss main points in an order that could be followed on a calendar or a clock.

Spatial Order

A speech organized spatially has main points oriented toward space or a directional pattern. The Farm Aid speech's body could be organized in spatial order. The first main point discusses the New York branch of the organization; the second main point discusses the Midwest branch; the third main point discusses the California branch of Farm Aid. In this format, you discuss main points in an order that could be traced on a map.

Causal Order

A speech organized causally has main points oriented toward cause and effect. The main points of a Farm Aid speech organized causally could look like this: the first main point informs about problems on farms and the need for monetary assistance; the second main point discusses the creation and implementation of the Farm Aid program. In this format, you discuss main points in an order that alerts the audience to a problem or circumstance and then tells the audience what action resulted from the original circumstance.

Topical Order

A speech organized topically has main points organized more randomly by sub-topics. The Farm Aid speech could be organized topically: the first main point discusses Farm Aid administrators; the second main point discusses performers; the third main point discusses sponsors; the fourth main point discusses audiences. In this format, you discuss main points in a more random order that labels specific aspects of the topic and addresses them in separate categories. Most speeches that are not organized chronologically, spatially, or causally are organized topically.

Within the body of your speech, you need clear internal structure. Connectives are devices used to create a clear flow between ideas and points within the body of your speech--they serve to tie the speech together. There are four main types of connective devices:

Transitions

Internal previews, internal summaries.

Within the body of your speech, you need clear internal structure. Think of connectives as hooks and ladders for the audience to use when moving from point-to-point within the body of your speech. These devices help re-focus the minds of audience members and remind them of which main point your information is supporting. The four main types of connective devices are:

Transitions are brief statements that tell the audience to shift gears between ideas. Transitions serve as the glue that holds the speech together and allow the audience to predict where the next portion of the speech will go. For example, once you have previewed your main points and you want to move from the introduction to the body of the Farm Aid speech, you might say: "To gain an adequate understanding of the intricacies of this philanthropic group, we need to look at some specific information about Farm Aid. We'll begin by looking at the administrative branch of this massive fund-raising organization."

Internal previews are used to preview the parts of a main point. Internal previews are more focused than, but serve the same purpose as, the preview you will use in the introduction of the speech. For example, you might create an internal preview for the complex main point dealing with Farm Aid performers: "In examining the Farm Aid performers, we must acknowledge the presence of entertainers from different genres of music--country and western, rhythm and blues, rock, and pop." The internal preview provides specific information for the audience if a main point is complex or potentially confusing.

Internal summaries are the reverse of internal previews. Internal summaries restate specific parts of a main point. To internally summarize the main point dealing with Farm Aid performers, you might say: "You now know what types of people perform at the Farm Aid benefit concerts. The entertainers come from a wide range of musical genres--country and western, rhythm and blues, rock, and pop." When using both internal previews and internal summaries, be sure to stylize the language in each so you do not become redundant.

Signposts are brief statements that remind the audience where you are within the speech. If you have a long point, you may want to remind the audience of what main point you are on: "Continuing my discussion of Farm Aid performers . . . "

When organizing the body of your speech, you will integrate several references to your research. The purpose of the informative speech is to allow you and the audience to learn something new about a topic. Additionally, source citations add credibility to your ideas. If you know a lot about rock climbing and you cite several sources who confirm your knowledge, the audience is likely to see you as a credible speaker who provides ample support for ideas.

Without these references, your speech is more like a story or a chance for you to say a few things you know. To complete this assignment satisfactorily, you must use source citations. Consult your textbook and instructor for specific information on how much supporting material you should use and about the appropriate style for source citations.

While the conclusion should be brief and tight, it has a few specific tasks to accomplish:

Re-assert/Reinforce the Thesis

Review the main points, close effectively.

Take a deep breath! If you made it to the conclusion, you are on the brink of finishing. Below are the tasks you should complete in your conclusion:

When making the transition to the conclusion, attempt to make clear distinctions (verbally and nonverbally) that you are now wrapping up the information and providing final comments about the topic. Refer back to the thesis from the introduction with wording that calls the original thesis into memory. Assert that you have accomplished the goals of your thesis statement and create the feeling that audience members who actively considered your information are now equipped with an understanding of your topic. Reinforce whatever mood/tone you chose for the speech and attempt to create a big picture of the speech.

Within the conclusion, re-state the main points of the speech. Since you have used parallel wording for your main points in the introduction and body, don't break that consistency in the conclusion. Frame the review so the audience will be reminded of the preview and the developed discussion of each main point. After the review, you may want to create a statement about why those main points fulfilled the goals of the speech.

Finish strongly. When you close your speech, craft statements that reinforce the message and leave the audience with a clear feeling about what was accomplished with your speech. You might finalize the adaptation by discussing the benefits of listening to the speech and explaining what you think audience members can do with the information.

Remember to maintain an informative tone for this speech. You should not persuade about beliefs or positions; rather, you should persuade the audience that the speech was worthwhile and useful. For greatest effect, create a closing line or paragraph that is artistic and effective. Much like the attention-getter, the closing line needs to be refined and practiced. Your close should stick with the audience and leave them interested in your topic. Take time to work on writing the close well and attempt to memorize it so you can directly address the audience and leave them thinking of you as a well-prepared, confident speaker.

Outlining an Informative Speech

Two types of outlines can help you prepare to deliver your speech. The complete sentence outline provides a useful means of checking the organization and content of your speech. The speaking outline is an essential aid for delivering your speech. In this section, we discuss both types of outlines.

Two types of outlines can help you prepare to deliver your speech. The complete sentence outline provides a useful means of checking the organization and content of your speech. The speaking outline is an essential aid for delivering your speech.

The Complete Sentence Outline

A complete sentence outline may not be required for your presentation. The following information is useful, however, in helping you prepare your speech.

The complete sentence outline helps you organize your material and thoughts and it serves as an excellent copy for editing the speech. The complete sentence outline is just what it sounds like: an outline format including every complete sentence (not fragments or keywords) that will be delivered during your speech.

Writing the Outline

You should create headings for the introduction, body, and conclusion and clearly signal shifts between these main speech parts on the outline. Use standard outline format. For instance, you can use Roman numerals, letters, and numbers to label the parts of the outline. Organize the information so the major headings contain general information and the sub-headings become more specific as they descend. Think of the outline as a funnel: you should make broad, general claims at the top of each part of the outline and then tighten the information until you have exhausted the point. Do this with each section of the outline. Be sure to consult with your instructor about specific aspects of the outline and refer to your course book for further information and examples.

Using the Outline

If you use this outline as it is designed to be used, you will benefit from it. You should start the outline well before your speech day and give yourself plenty of time to revise it. Attempt to have the final, clean copies ready two or three days ahead of time, so you can spend a day or two before your speech working on delivery. Prepare the outline as if it were a final term paper.

The Speaking Outline

Depending upon the assignment and the instructor, you may use a speaking outline during your presentation. The following information will be helpful in preparing your speech through the use of a speaking outline.

This outline should be on notecards and should be a bare bones outline taken from the complete sentence outline. Think of the speaking outline as train tracks to guide you through the speech.

Many speakers find it helpful to highlight certain words/passages or to use different colors for different parts of the speech. You will probably want to write out long or cumbersome quotations along with your source citation. Many times, the hardest passages to learn are those you did not write but were spoken by someone else. Avoid the temptation to over-do the speaking outline; many speakers write too much on the cards and their grades suffer because they read from the cards.

The best strategy for becoming comfortable with a speaking outline is preparation. You should prepare well ahead of time and spend time working with the notecards and memorizing key sections of your speech (the introduction and conclusion, in particular). Try to become comfortable with the extemporaneous style of speaking. You should be able to look at a few keywords on your outline and deliver eloquent sentences because you are so familiar with your material. You should spend approximately 80% of your speech making eye-contact with your audience.

Delivering an Informative Speech

For many speakers, delivery is the most intimidating aspect of public speaking. Although there is no known cure for nervousness, you can make yourself much more comfortable by following a few basic delivery guidelines. In this section, we discuss those guidelines.

The Five-Step Method for Improving Delivery

• Read aloud your full-sentence outline. Listen to what you are saying and adjust your language to achieve a good, clear, simple sentence structure.
• Practice the speech repeatedly from the speaking outline. Become comfortable with your keywords to the point that what you say takes the form of an easy, natural conversation.
• Practice the speech aloud...rehearse it until you are confident you have mastered the ideas you want to present. Do not be concerned about "getting it just right." Once you know the content, you will find the way that is most comfortable for you.
• Practice in front of a mirror, tape record your practice, and/or present your speech to a friend. You are looking for feedback on rate of delivery, volume, pitch, non-verbal cues (gestures, card-usage, etc.), and eye-contact.
• Do a dress rehearsal of the speech under conditions as close as possible to those of the actual speech. Practice the speech a day or two before in a classroom. Be sure to incorporate as many elements as possible in the dress rehearsal...especially visual aids.

It should be clear that coping with anxiety over delivering a speech requires significant advanced preparation. The speech needs to be completed several days beforehand so that you can effectively employ this five-step plan.

Anderson, Thad, & Ron Tajchman. (1994). Informative Speaking. Writing@CSU . Colorado State University. https://writing.colostate.edu/guides/guide.cfm?guideid=52

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How to Write an Informative Speech

Last Updated: April 30, 2024 Fact Checked

This article was co-authored by Lynn Kirkham . Lynn Kirkham is a Professional Public Speaker and Founder of Yes You Can Speak, a San Francisco Bay Area-based public speaking educational business empowering thousands of professionals to take command of whatever stage they've been given - from job interviews, boardroom talks to TEDx and large conference platforms. Lynn was chosen as the official TEDx Berkeley speaker coach for the last four years and has worked with executives at Google, Facebook, Intuit, Genentech, Intel, VMware, and others. There are 13 references cited in this article, which can be found at the bottom of the page. This article has been fact-checked, ensuring the accuracy of any cited facts and confirming the authority of its sources. This article has been viewed 1,392,571 times.

An informative speech tells an audience about a process, event, or concept. Whether you’re explaining how to grow a garden or describing a historical event, writing an informative speech is pretty straightforward. Knowing the topic inside and out is key, so start by conducting thorough research. Organize your speech logically so your audience can easily follow, and keep your language clear. Since speeches are recited out loud, be sure to set aside time after writing to perfect your delivery.

Researching the Topic

• Suppose your prompt instructs you to inform the audience about a hobby or activity. Make a list of your clubs, sports, and other activities, and choose the one that interests you most. Then zoom in on one particular aspect or process to focus on in your speech.
• For instance, if you like tennis, you can’t discuss every aspect of the sport in a single speech. Instead, you could focus on a specific technique, like serving the ball.

• For example, if your speech is about a historical event, find primary sources, like letters or newspaper articles published at the time of the event. Additionally, include secondary sources, such as scholarly articles written by experts on the event.
• If you’re informing the audience about a medical condition, find information in medical encyclopedias, scientific journals, and government health websites.

Tip: Organize your sources in a works cited page. Even if the assignment doesn’t require a works cited page, it’ll help you keep track of your sources. [3] X Trustworthy Source Purdue Online Writing Lab Trusted resource for writing and citation guidelines Go to source

• For instance, if your speech is on growing plants from seeds, explain the process step-by-step to a friend or relative. Ask them if any parts in your explanation seemed muddy or vague.
• Break down the material into simple terms, especially if you’re addressing a non-expert audience. Think about how you’d describe the topic to a grandparent or younger sibling. If you can’t avoid using jargon, be sure to define technical words in clear, simple terms.

• For example, if your speech is on the poet Charles Baudelaire, a strong thesis would be, “I am here to explain how city life and exotic travel shaped the key poetic themes of Charles Baudelaire’s work.”
• While the goal of an informative speech isn't to make a defensible claim, your thesis still needs to be specific. For instance, “I’m going to talk about carburetors” is vague. “My purpose today is to explain how to take apart a variable choke carburetor” is more specific.

• For instance, a speech meant to persuade an audience to support a political stance would most likely include examples of pathos, or persuasive devices that appeal to the audience's emotions.
• On the other hand, an informative speech on how to grow pitcher plants would present clear, objective steps. It wouldn't try to argue that growing pitcher plants is great or persuade listeners to grow pitcher plants.

Drafting Your Speech

• Delivering memorized remarks instead of reading verbatim is more engaging. A section of a speaking outline would look like this: III. YMCA’s Focus on Healthy Living  A. Commitment to overall health: both body and mind  B. Programs that support commitment   1. Annual Kid’s Day   2. Fitness facilities   3. Classes and group activities

• For example, you could begin with, “Have you ever wondered how a figure skater could possibly jump, twist, and land on the thin blade of an ice skate? From proper technique to the physical forces at play, I’ll explain how world-class skaters achieve jaw-dropping jumps and spins.”
• Once you've established your purpose, preview your speech: “After describing the basic technical aspects of jumping, I’ll discuss the physics behind jumps and spins. Finally, I’ll explain the 6 types of jumps and clarify why some are more difficult than others.”
• Some people prefer to write the speech's body before the introduction. For others, writing the intro first helps them figure out how to organize the rest of the speech.

• For instance, if your speech is about the causes of World War I, start by discussing nationalism in the years prior to the war. Next, describe the assassination of Archduke Ferdinand, then explain how alliances pulled the major players into open warfare.
• Transition smoothly between ideas so your audience can follow your speech. For example, write, “Now that we’ve covered how nationalism set the stage for international conflict, we can examine the event that directly led to the outbreak of World War I: the assassination of Archduke Franz Ferdinand. [11] X Research source

• For instance, your conclusion could point out, “Examining the factors that set the stage for World War I shows how intense nationalism fueled the conflict. A century after the Great War, the struggle between nationalism and globalism continues to define international politics in the twenty-first century.”

• Typically, speeches aren’t read verbatim. Instead, you’ll memorize the speech and use a bare bones outline to stay on track.

Avoid information overload: When you compose your speech, read out loud as you write. Focus on keeping your sentence structures simple and clear. Your audience will have a hard time following along if your language is too complicated. [14] X Trustworthy Source University of North Carolina Writing Center UNC's on-campus and online instructional service that provides assistance to students, faculty, and others during the writing process Go to source

Perfecting Your Delivery

• While it’s generally okay to use slightly different phrasing, try to stick to your complete outline as best you can. If you veer off too much or insert too many additional words, you could end up exceeding your time limit.
• Keep in mind your speaking outline will help you stay focused. As for quotes and statistics, feel free to write them on your notecards for quick reference.

Memorization tip: Break up the speech into smaller parts, and memorize it section by section. Memorize 1 sentence then, when you feel confident, add the next. Continue practicing with gradually longer passages until you know the speech like the back of your hand.

• Instead of slouching, stand up tall with your shoulders back. In addition to projecting confidence, good posture will help you breathe deeply to support your voice.

• Have them point out any spots that dragged or seemed disorganized. Ask if your tone was engaging, if you used body language effectively, and if your volume, pitch, and pacing need any tweaks.

• If you keep exceeding the time limit, review your complete sentence outline. Cut any fluff and simplify complicated phrases. If your speech isn’t long enough, look for areas that could use more detail or consider adding another section to the body.
• Just make sure any content you add is relevant. For instance, if your speech on nationalism and World War I is 2 minutes too short, you could add a section about how nationalism manifested in specific countries, including Britain, Germany, Austria-Hungary, and Serbia.

Sample Informative Speeches

Expert Q&A

• You're probably much better at informative speeches than you think! If you have ever told your parents about your day at school or explained to a friend how to make chicken noodle soup, you already have experience giving an informative speech! Thanks Helpful 0 Not Helpful 0
• If you get nervous, try to relax, take deep breaths, and visualize calming scenery. Remember, there’s nothing to worry about. Just set yourself up for success by knowing the material and practicing. Thanks Helpful 0 Not Helpful 0
• When composing your speech, take your audience into consideration, and tailor your speech to the people you’re addressing. Thanks Helpful 0 Not Helpful 0

You Might Also Like

• ↑ https://courses.lumenlearning.com/suny-realworldcomm/chapter/11-1-informative-speeches/
• ↑ https://2012books.lardbucket.org/books/a-primer-on-communication-studies/s11-01-informative-speeches.html
• ↑ https://owl.purdue.edu/owl/research_and_citation/mla_style/mla_formatting_and_style_guide/mla_works_cited_page_basic_format.html
• ↑ https://open.lib.umn.edu/communication/chapter/11-1-informative-speeches/
• ↑ https://www.comm.pitt.edu/informative-speaking
• ↑ https://rasmussen.libanswers.com/faq/337550
• ↑ Lynn Kirkham. Public Speaking Coach. Expert Interview. 20 November 2019.
• ↑ https://www.hamilton.edu/academics/centers/oralcommunication/guides/how-to-outline-a-speech
• ↑ https://wac.colostate.edu/resources/writing/guides/informative-speaking/
• ↑ https://www.comm.pitt.edu/structuring-speech
• ↑ https://writingcenter.unc.edu/tips-and-tools/speeches/
• ↑ https://www.speechanddebate.org/wp-content/uploads/High-School-Competition-Events-Guide.pdf
• ↑ https://open.lib.umn.edu/communication/chapter/10-4-physical-delivery/

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To write an informative speech, start with an introduction that will grab your audience's attention and give them an idea of where the rest of your speech is headed. Next, choose 3 important points that you want to make to form the body of your speech. Then, organize the points in a logical order and write content to address each point. Finally, write a conclusion that summarizes the main points and ends with a message that you want your audience to take away from it. For tips on researching topics for an informative speech, keep reading! Did this summary help you? Yes No

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14.5: Sample Informative Speeches and Speech Outlines

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Sample Informative Speech Outline

By Shannon Stanley

Topic: Lord Byron

Specific Purpose: To inform my audience about the life of George Gordon, Lord Byron.

Central Idea: George Gordon, Lord Byron overcame physical hardships, was a world-renowned poet, and an advocate for the Greek’s war for freedom.

Introduction

A. Attention step : Imagine an eleven year old boy who has been beaten and sexually abused repeatedly by the very person who is supposed to take care of him. B. Reveal topic/thesis : This is one of the many hurdles that George Gordon, better known as Lord Byron, overcame during his childhood. Lord Byron was also a talented poet with the ability to transform his life into the words of his poetry. Byron became a serious poet by the age of fifteen and he was first published in 1807 at the age of nineteen. Lord Byron was a staunch believer in freedom and equality, so he gave most of his fortune, and in the end, his very life, supporting the Greek’s war for independence. C. Establish credibility : While many of you have probably never heard of Lord Byron, his life and written work will become more familiar to you when you take Humanities 1201, as I learned when I took it last semester. D. Preview body of speech : In this speech I will talk about Lord Byron’s early childhood, accomplishments, and life outside of poetry

Transition : Let me start with Lord Byron’s childhood.

A. Main point 1: Lord Byron’s childhood

I. Subpoint 1: Birth and disability

a. Lord Byron was born on January 22, 1788 to Captain John Byron and Catherine Gordon Byron. b. According to Paul Trueblood, the author of Lord Byron, Lord Byron’s father only married Catherine for her dowry, which he quickly went through, leaving his wife and child nearly Penniless. c. By the age of two, Lord Byron and his mother had moved to Aberdeen in Scotland and shortly thereafter, his father died in France at the age of thirty-six. d. Lord Byron was born with a clubbed right foot, which is a deformity that caused his foot to turn sideways instead of remaining straight, and his mother had no money to seek treatment for this painful and embarrassing condition. e. He would become very upset and fight anyone who even spoke of his lameness f. Despite his handicap, Lord Byron was very active and liked competing with the other boys.

II. Subpoint 2: Later childhood, sexual abuse.

a. At the age of ten, his grand-uncle died leaving him the title as the sixth Baron Byron of Rochdale. With this title, he also inherited Newstead Abbey, a dilapidated estate that was in great need of repair. b. Because the Abbey was in Nottinghamshire England, he and his mother moved there and stayed at the abbey until it was rented out to pay for the necessary repairs. c. During this time, May Gray, Byron’s nurse had already begun physically and sexually abusing him. A year passed before he finally told his guardian, John Hanson, about May’s abuse; she was fired immediately. Unfortunately, the damage had already been done. d. In the book Lord Byron, it is stated that years later he wrote “My passions were developed very early- so early, that few would believe me if I were to state the period, and the facts which accompanied it.”

Transition : Although Lord Byron had many obstacles to overcome, during his childhood, he became a world-renowned poet by the age of 24.

B. Main point 2: Lord Byron’s accomplishments as a poet

I. Subpoint 1: Beginning of the career

a. Lord Byron experienced the same emotions we all do, but he was able to express those emotions in the form of his poetry and share them with the world. b. According to Horace Gregory, The author of Poems of, George Gordon, Lord Byron, the years from 1816 through 1824 is when Lord Byron was most known throughout Europe. c. But according to Paul Trueblood, Childe Harold was published in 1812 and became one of the best-selling works of literature in the 19th century. d. Childe Harold was written while Lord Byron was traveling through Europe after graduating from Trinity College. e. Many authors such as Trueblood, and Garrett, the author of George Gordon, Lord Byron, express their opinion that Childe Harold is an autobiography about Byron and his travels.

II. Subpoint 2: Poem topics

a. Lord Byron often wrote about the ones he loved the most, such as the poem “She Walks in Beauty” written about his cousin Anne Wilmont, and “Stanzas for Music” written for his half-sister, Augusta Leigh. b. He was also an avid reader of the Old Testament and would write poetry about stories from the Bible that he loved. One such story was about the last king of Babylon. This poem was called the “Vision of Belshazzar,” and is very much like the bible version in the book of Daniel.

Transition : Although Lord Byron is mostly known for his talents as a poet, he was also an advocate for the Greek’s war for independence.

C. Main point 3: Lord Byron’s life other than poetry

I. Sub point 1: Byron arrived in Greece in 1823 during a civil war.

a. Lord Byron, after his self-imposed exile from England, took the side of the Greek’s in their war for freedom from Turkish rule. b. The Greek’s were too busy fighting amongst themselves to come together to form a formidable army against the Turks. According to Martin Garrett, Lord Byron donated money to refit the Greek’s fleet of ships, but did not immediately get involved in the situation. He had doubts as to if or when the Greek’s would ever come together and agree long enough to make any kind of a difference in their war effort. c. Eventually the Greek’s united and began their campaign for the Greek War of Independence. d. He began pouring more and more of his fortune into the Greek army and finally accepted a position to oversee a small group of men sailing to Missolonghi. e. Lord Byron set sail for Missolonghi in Western Greece in 1824. He took a commanding position over a small number of the Greek army despite his lack of military training. f. He had also made plans to attack a Turkish held fortress but became very ill before the plans were ever carried through.

II. Sub point II: Death

a. Lord Byron died on April 19, 1824 at the age of 36 due to the inexperienced doctors who continued to bleed him while he suffered from a severe fever. b. After Lord Byron’s death, the Greek War of Independence, due to his support, received more foreign aid which led to their eventual victory in 1832. c. Lord Byron is hailed as a national hero by the Greek nation d. Many tributes such as statues and road-names have been devoted to Lord Byron since the time of his death.

A. Signal end of speech (transition) : In conclusion, B. Review main points and summarize : Lord Byron overcame great physical hardships to become a world-renowned poet, and is seen as a hero to the Greek nation and is mourned by them still today. C. Sense of completeness/clincher/memorable ending : I have chosen not to focus on Lord Byron’s more liberal way of life, but rather to focus on his accomplishments in life. He was a man who owed no loyalty to Greece, yet gave his life to support their cause. Most of the world will remember Lord Byron primarily through his written attributes, but Greece will always remember him as the “Trumpet Voice of Liberty.”

Sample Informative Speech by Pamela Meyer

Garrett, M. (2000). George Gordon, Lord Byron. New York, NY: Oxford University Press.

Gregory, H. (1969). Poems of George Gordon, Lord Byron. New York, NY: Thomas Y. Crowell Company.

Trueblood, P. G. (1969). Lord Byron. (S. E. Bowman, Ed.). New York, NY:Twayne Publishers.

Want to create or adapt books like this? Learn more about how Pressbooks supports open publishing practices.

37 Chapter 12: Informative Speaking

Learning Objectives

After reading this chapter, the student will be able to:

• Recognize opinion versus factual information;
• Recognize the different types of informative speeches;
• Decide on the best organizational approach for types of informative speeches;
• Follow proven guidelines for preparing an informative speech;
• Construct an informative speech.

Chapter Preview

– What is an Informative Speech?

– types of informative speeches, – guidelines for selecting an informative speech topic, – guidelines for preparing an informative speech, – giving informative speeches in groups.

Informative speecha speech based entire- ly and exclusively on facts and whose main purpose is to inform rather than persuade, amuse, or inspire Defining what an informative speech is can be both straight-forward and somewhat tricky at the same time. Very simply, an informative speech can first be defined as a speech based entirely and exclusively on facts.

Basically, an informative speech conveys knowledge, a task that every person engages in every day in some form or another. Whether giving someone who is lost driving directions, explaining the specials of the day as a server, or describing the plot of a movie to friends, people engage in forms of informative speaking daily. Secondly, an informative speech does not attempt to convince the audience that one thing is better than another. It does not advocate a course of action. Consider the following two state- ments:

George Washington was the first President of the United States.

Irrefutablea statement or claim that cannot be argued In each case, the statement made is what can be described as irrefutable , meaning a statement or claim that cannot be argued. In the first example, even small children are taught that having two apples and then getting two more apples will result in having four apples. This statement is irrefutable in that no one in the world will (or should!) argue this: It is a fact.

Similarly, with the statement “George Washington was the first President of the United States,” this again is an irrefutable fact. If you asked one hundred history professors and read one hundred history textbooks, the professors and textbooks would all say the same thing: Washington was the first president. No expert, reliable source, or person with any common sense would argue about this.

(Someone at this point might say, “No, John Hanson was the first presi- dent.” However, he was president under the Articles of Confederation for a short period—November 5, 1781, to November 3, 1782—not under our present Constitution. This example shows the importance of stating your facts clearly and precisely and being able to cite their origins.)

Opiniona personal view, atti- tude, or belief about something Therefore, an informative speech should not incorporate opinion as its basis. This can be the tricky part of developing an informative speech, be- cause some opinion statements sometime sound like facts (since they are generally agreed upon by many people), but are really opinion.

For example, in an informative speech on George Washington, you might say, “George Washington was one of the greatest presidents in the history of the United States.” While this statement may be agreed upon by most people, it is possible for some people to disagree and argue the opposite point of view. The statement “George Washington was one of the greatest presidents in the history of the United States” is not irrefutable, meaning someone could argue this claim. If, however, you present the opinion as an

opionion from a source, that is acceptable: it is a fact that someone (hope- fully someone with expertise) holds the opinion. You do not want your central idea, your main points, and the majority of your supporting mate- rial to be opinion or argument in an informative speech.

Additionally, you should never take sides on an issue in an informative speech, nor should you “spin” the issue in order to influence the opinions of the listeners. Even if you are informing the audience about differences in views on controversial topics, you should simply and clearly explain the issues. This is not to say, however, that the audience’s needs and inter- ests have nothing to do with the informative speech. We come back to the WIIFM principle (“What’s in it for me?) because even though an informa- tive speech is fact-based, it still needs to relate to people’s lives in order to maintain their attention.

The question may arise here, “If we can find anything on the Internet now, why bother to give an informative speech?” The answer lies in the unique relationship between audience and speaker found in the public speaking context. The speaker can choose to present information that is of most value to the audience. Secondly, the speaker is not just overloading the audience with data. As we have mentioned before, that’s not really a good idea because audiences cannot remember great amounts of data and facts after listening. The focus of the content is what matters. This is where the specific purpose and central idea come into play. Remember, public speak- ing is not a good way to “dump data” on the audiene, but to make informa- tion meaningful.

Finally, although we have stressed that the informative speech is fact- based and does not have the purpose of persuasion, information still has an indirect effect on someone. If a classmate gives a speech on correctly using the Heimlich Maneuver to help a choking victim, the side effect (and probably desired result) is that the audience would use it when confronted with the situation.

While the topics to choose from for informative speeches are nearly limit- less, they can generally be pared down into five broad categories. Under- standing the type of informative speech that you will be giving can help you to figure out the best way to organize, research, and prepare for it, as will be discussed below.

Type 1: History

A common approach to selecting an informative speech topic is to discuss the history or development of something. With so much of human knowl- edge available via the Internet, finding information about the origins and

evolution of almost anything is much easier than it has ever been (with the disclaimer that there are quite a few websites out there with false infor- mation). With that in mind, some of the areas that a historical informative speech could cover would include:

(Example: the baseball; the saxophone). Someone at some point in history was the first to develop what is considered the modern baseball. Who was it? What was it originally made of? How did it evolve into the baseball that is used by Major League Baseball today?

(Example: your college; DisneyWorld). There is a specific year that you college or university opened, a specific number of students who were ini- tially enrolled, and often colleges and universities have name and mission changes. All of these facts can be used to provide an overall understanding of the college and its history. Likewise, the DisneyWorld of today is dif- ferent from the DisneyWorld of the early 1970s; the design has developed over the last fifty years.

(Example: democracy; freedom of speech). It is possible to provide facts on an idea, although in some cases the information may be less precise. For example, while no one can definitively point to a specific date or indi- vidual who first developed the concept of democracy, it is known to have been conceived in ancient Greece (Raaflaub, Ober, & Wallace, 2007). By looking at the civilizations and cultures that adopted forms of democra- cy throughout history, it is possible to provide an audience with a better understanding of how the idea has been shaped into what it has become today.

Type 2: Biography

A biography is similar to a history, but in this case the subject is specifically a person, whether living or deceased. For the purposes of this class, biog- raphies should focus on people of some note or fame, since doing research on people who are not at least mildly well-known could be difficult. But again, as with histories, there are specific and irrefutable facts that can help provide an overview of someone’s life, such as dates that President Lincoln was born (February 12, 1809) and died (April 15, 1865) and the years he was in office as president (1861-1865).

This might be a good place to address research and support. The basic dates of Abraham Lincoln’s life could be found in multiple sources and you would not have to cite the source in that case. But it you use the work of a

specific historian to explain how Lincoln was able to win the presidency in the tumultuous years before the Civil War, that would need a citation of that author and the publication.

Type 3: Processes

Examples of process speech topics would be how to bake chocolate chip cookies; how to throw a baseball; how a nuclear reactor works; how a bill works its way through Congress.

Process speeches are sometimes referred to as demonstration or “how to” speeches because they often entail demonstrating something. These speeches require you to provide steps that will help your audience un- derstand how to accomplish a specific task or process. However, How To speeches can be tricky in that there are rarely universally agreed upon

(i.e. irrefutable) ways to do anything. If your professor asked the students in his or her public speaking class to each bring in a recipe for baking chocolate chip cookies, would all of them be the exact same recipe?

Probably not, but they would all be similar and, most importantly, they would all give you chocolate chip cookies as the end result. Students giving a demonstration speech will want to avoid saying “You should bake the cookies for 12 minutes” since that is not how everyone does it. Instead, the student should say something like:

“You can bake the cookies for 10 minutes.”

“One option is to bake the cookies for 10 minutes.”

“This particular recipe calls for the cookies to be baked for 10 min- utes.”

Each of the previous three statements is absolutely a fact that no one can argue or disagree with. While some people may say 12 minutes is too long or too short (depending on how soft or hard they like their cookies), no one can reasonably argue that these statements are not true.

On the other hand, there is a second type of process speech that focuses not on how the audience can achieve a result, such as changing oil in their cars or cooking something, but on how a process is achieved. The goal is understanding and not performance. After a speech on how to change a car tire, the audience members could probably do it (they might not want to, but they would know the steps). However, after a speech on how a bill goes through Congress, the audience would understand this important part of democracy but not be ready to serve in Congress.

Type 4: Ideas and Concepts

Sometimes an informative speech is designed to explain an idea or con- cept. What does democracy mean? What is justice? In this case, you will want to do two things. First, use the definition methods listed in Chapter 6, such as classification and differentiation. The second is to make your concept concrete, real, and specific for your audience with examples.

Type 5: Categories or divisions

Sometimes an informative speech topic doesn’t lend itself to a specific type of approach, and in those cases the topics tend to fall into a “general” category of informative speeches. For example, if a student wanted to give an informative speech on the four “C’s” of diamonds (cut, carat, color, and clarity), they certainly wouldn’t approach it as if they were providing the history of diamonds, nor would they necessarily be informing anyone on “how to” shop for or buy diamonds or how diamonds are mined. The ap-

proach in this case would simply be to inform an audience on the four “C’s” and what they mean. Other examples of this type of informative speech would be positions in playing volleyball or the customs to know when trav- eling in China.

As stated above, identifying the type of informative speech being given can help in several ways (conducting research, writing the introduction and conclusion), but perhaps the biggest benefit is that the type of informative speech being given will help determine, to some degree, the organizational pattern that will need to be used (see Chapter 6). For example, a How To speech must be in chronological order. There really isn’t a way (or reason) to present a How To speech other than how the process is done in a time sequence. That is to say, for a speech on how to bake chocolate chip cook- ies, getting the ingredients (Main Point 1) must come before mixing the ingredients (Main Point 2), which must come before baking them (Main Point 3). Putting them in any other order will only confuse the audience.

Similarly, most Histories and Biographies will be organized chronologi- cally, but not always. It makes sense to explain the history of the baseball from when it was first developed to where it is today, but certain approach-

es to Histories and Biographies can make that irrelevant. For an informa- tive speech on Benjamin Franklin, a student might choose as his or her three main points: 1) His time as a printer, 2) His time as an inventor, 3) His time as a diplomat. These main points are not in strict chronological order because Franklin was a printer, inventor, and diplomat at the same time during periods of his whole life. However, this example would still be one way to inform an audience about him without using the chronological organizational pattern.

As for general informative speeches, since the topics that can be includ- ed in this category are very diverse and cover a range of subject matter, the way they are organized will be varied as well. However, if the topic is “types of” something or “kinds of” something, the organizational pat-

tern would be topical; if it were the layout of a location, such as the White House, it would be spatial (refer to Chapter 6 for more on Organization).

While some of the guidelines for selecting a topic were discussed in Chap- ters 2, 4, and 5, this section will more specifically focus on informative speech topics and problems that can arise when choosing them.

Pick a specific or focused topic

Perhaps one of the biggest and most common misconceptions students have about informative speech topics is that the topic needs to be broad in order to fill the time requirements for the speech. It is not uncommon for a student to propose an informative speech topic such as “To inform my audience about the history of music.” How is that topic even possible? When does the history of music even begin? The thinking here is that this speech will be easy to research and write since there is so much informa- tion available. But the opposite is actually true. A topic this broad makes doing research even harder.

Let’s consider the example of a student who proposes the topic “To in- form my audience about the Civil War.” The Civil War was, conservatively speaking, four years long, resulted in over 750,000 casualties, and argu- ably changed the course of human history. So to think that it is possible to cover all of that in five to seven minutes is unrealistic. Also, a typical

college library has hundreds of books dealing with the Civil War. How will you choose which ones are best suited to use for your speech?

The better approach in this case is to be as specific as possible. A revised specific purpose for this speech might be something like “To inform my audience about the Gettysburg Address.” This topic is much more compact

(the Gettysburg Address is only a few minutes long), and doing research will now be exponentially easier—although you will still find hundreds of sources on it. Or, an even more specific topic would be like the one in the outline at the end of this chapter: “To inform my classmates of the specific places in Gettysburg, Pennsylvania, that are considered haunted.”

Instead of looking through all the books in your campus library on the Civ- il War, searching through the library’s databases and catalog for material on the Gettysburg Address will yield a much more manageable number of books and articles. It may sound counterintuitive, but selecting a speech topic that is very specifically focused will make the research and writing phases of the informative speech much easier.

Avoid faux or fake informative speech topics

Sometimes students think that because something sounds like an informa- tive speech topic, it is one. This happens a lot with political issues that are usually partisan in nature. Some students may feel that the speech topic “To inform my audience why William Henry Harrison was a bad president” sounds factual, but really this is an opinion. Similarly, a number of topics that include conspiracy and paranormal subject matter are usually mistak- en for good informative topics as well.

It is not uncommon for a student to propose the topic “To inform my au- dience about the existence of extraterrestrials,” thinking it is a good topic. After all, there is plenty of evidence to support the claim, right? There are pictures of unidentified objects in the sky that people claim are from outer space, there are people who claim to have seen extraterrestrials, and most powerful of all, there are people who say that they have been abducted by aliens and taken into space.

The problem here, as you have probably already guessed, is that these facts are not irrefutable. Not every single person who sees something unknown

in the sky will agree it is an alien spacecraft, and there can be little doubt that not everyone who claims to have been abducted by a UFO is telling the truth. This isn’t to say that you can’t still do an informative speech on alien sites. For example, two viable options are “To inform my audience about the SETI Project” or “To inform my audience of the origin of the Area 51 conspiracy.” However, these types of speeches can quickly devolve into opinion if you aren’t careful, which would then make them persuasive speeches. Even if you start by trying to be objective, unless you can present each side equally, it will end up becoming a persuasive speech. Additional- ly, when a speaker picks such a topic, it is often because of a latent desire to persuade the audience about them.

Don’t Be Too Broad

In preparing and writing an informative speech, one of the most common mistakes students make is to think that they must be comprehensive in covering their topic, which isn’t realistic. Take for example an informative speech on Abraham Lincoln. Lincoln was 56 years old when he died, so to think that it is possible to cover his entire life’s story in 5 to 7 minutes is un-realistic. As discussed in Chapter 4, the better option is to select three aspects of his life and focus on those as a way to provide an overall picture of who he was. So a proposed speech on Lincoln might have the specific purpose: “To inform my audience about Abraham Lincoln’s administra- tion of the Civil War.” This is still a huge topic in that massive books have been written about it, but it could be addressed in three or four main points such as:

• The Civil War began in the aftermath of Lincoln’s Election and Inauguration
• Finding the right military leaders for the Union was his major chal- lenge at the beginning.
• The Emancipation Proclamation changed the nature of the War.
• Lincoln adopted a policy that led to the North’s victory.

Regardless of the topic, you will never be able to cover everything that is known about your topic, so don’t try. Select the things that will best help the audience gain a general understanding of the topic, that will interest them, and that they hopefully will find valuable.

Be Accurate, Clear, and Interesting

A good informative speech conveys accurate information to the audience in a way that is clear and that keeps the listener interested in the topic.

Achieving all three of these goals—accuracy, clarity, and interest—is the key to being an effective speaker. If information is inaccurate, incomplete, or unclear, it will be of limited usefulness to the audience.

Part of being accurate is making sure that your information is current. Even if you know a great deal about your topic or wrote a good paper on the topic in a high school course, you will need to verify the accuracy and completeness of what you know, especially if it is medical or scientific information. Most people understand that technology changes rapidly, so you need to update your information almost constantly. The same is true for topics that, on the surface, may seem to require less updating. For example, the Civil War occurred over 150 years ago, but contemporary research still offers new and emerging theories about the causes of the war and its long-term effects. So even with a topic that seems to be unchanging, carefully check the information to be sure it’s accurate and up to date.

What defines “interesting?” In approaching the informative speech, you should keep in mind the good overall principle that the audience is asking, “what’s in it for me?” The audience is either consciously or unconsciously wondering “What in this topic for me? How can I use this information? Of what value is this speech content to me? Why should I listen to it?” One reason this textbook uses examples of the Civil War is that the authors’ college is located by several Civil War sites and even a major battlefield.

Students see reminders of the Civil War on a regular basis.

You might consider it one of the jobs of the introduction to directly or in- directly answer these questions. If you can’t, then you need to think about your topic and why you are addressing it. If it’s only because the topic is interesting to you, you are missing the point. For example, why should we know about Abraham Lincoln’s administration of the Civil War? Obviously, because it had significant, long-term consequences to Americans, and you should articulate that in terms the audience can understand.

Keep in Mind Audience Diversity

Finally, remember that not everyone in your audience is the same, so an informative speech should be prepared with audience diversity in mind. If the information in a speech is too complex or too simplistic, it will not hold the interest of the listeners. Determining the right level of complexity can be hard. Audience analysis is one important way to do this (see Chapter 2). Do the members of your audience belong to different age groups? Did they all go to public schools in the United States, or are some them internation- al students? Are they all students majoring in the same subject, or is there a mixture of majors? Never assume that just because an audience is made up of students, they all share a knowledge set.

There are instances where you will be called upon to give an informative speech as part of a group of other informative speakers. This situation may be referred to as a panel or as a symposium. The difference is that in a panel, the focus is on a discussion by experts in front of an audience. The expert speakers may start with an opening statement, but typically the panelists are seated and their opening remarks are designed to pres- ent their basic position or stance and the bulk of time is spent in ques- tion-and-answer from the audience, from the moderator, or from each other. Some tips for panels are given here . (https://www.youtube.com/ watch?v=vJG698U2Mvo)

A symposium is more formal and the experts or presenters have put to- gether prepared speeches on different aspects of an overall topic. For example, they may all be experts on juveniles in the criminal justice sys- tem, but they have chosen or been assigned a specific informative topic for the audience, who are probably also professionals in that field. One might speak on challenges with legal representation for juveniles, another on family reconciliation, another on educational opportunities, and so on. While there may be time for question and answers at the end, the bulk of the time is taken up by the prepared speeches.

The author has used the symposium format in her teaching of the informa- tive speech for over 25 years. The students at first are skeptical, but usu- ally afterward they see the benefit of the experience in the classroom. For one thing, instead of a class of 25-30 separate and unrelated informative speeches in the class, there are four sets of related speeches that explore a topic in more depth. Some popular topics have been physical and mental health issues (diabetes, breast cancer, pets, schizophrenia, phobias), the arts (musical genres, history of film), travel, and food. In those years, there have been topics that didn’t work. Serial killers and sexually transmitted infections were two of them. One speech on that is acceptable. Six or seven, not so much. Just to clarify, the author always assigns the groups but the students pick the topics.

Here are some pointers if you are assigned to give a symposium-style in- formative speech. 1. Spend ample time discussing the topics so that every- one is supportive of the overall topic and the way the topic is broken down into separate speech topics. Do not let one person run the show and insist on a specific topic. A strong personality can sway the rest of the group

and then later the other members become unhappy about the topic and resentful of the persuasive member. 2. Try to develop topics in different ways; for example, let’s take the overall topic of phobias. The temptation is for each separate speech to be a specific phobia. While this is all right, it becomes repetitive to the audience. There are other ways to develop the subtopics (origins, different treatment options, phobias related to certain

demographic groups) instead of six or seven speeches on different pho- bias. 3. Be in constant communication with your peers so that you know exactly what their topics are and how they are being developed. You don’t want one or two co-presenters to “go rogue” and change their topics with- out the knowledge of the others in the group. You also do not want to end up overlapping, so that part of your speech is actually in someone else’s speech. Share phone numbers so you can text or call each other, if the members are willing. 4. You should appoint a moderator who will intro- duce the speeches and speakers and close or call for questions when the speeches are completed, and possibly summarize the set of speeches at the end. This member does not have to be the first or last speaker in the group.

• Be sure the order of speeches is logical, not random. 6. Be sure to get to the class early so you can set up and feel secure that your team members are present. 7. If you are required to have a question-and-answer session at the end, the moderator should try to make sure that the participation is balanced and one talkative person doesn’t answer all the questions. There will be questions you cannot answer, so just be honest and say, “I didn’t find that answer in my research.”

Many instructors use this format because it not only teaches informative speaking skills, but because it emphasizes team work. You will be expect- ed to do many team projects in your educational and professional careers, and this is a good way to start learning effective teamwork skills.

Learning how to give informative speeches will serve you well in your col- lege career and your future work. Keep in mind the principles in this chap- ter but also those of the previous chapters: relating to the informational needs of the audience, using clear structure, and incorporating interesting and attention-getting supporting evidence.

Something to Think About

Here are three general topics for informative speeches. Write specific pur- poses for them and explain how you would answer the WIIFM question.

• Type 1 diabetes
• The psychological effects of using social media

Two outlines for informative speeches are provided on the following pages. They utilize slightly different formats; other outline formats are included in one of the appendices. Your instructor will let you know which one he or she prefers or will provide examples of another format.

Sample Outline: Informative Speech on Lord Byron

By shannon stanley.

Specific Purpose: To inform my audience about the life of George Gordon, Lord Byron.

Central Idea: George Gordon, Lord Byron overcame physical hardships, was a world-renowned poet, and an advocate for the Greek’s war for free- dom.

Introduction

• Imagine an eleven year old boy who has been beaten and sexually abused repeatedly by the very person who is supposed to take care of him.
• This is one of the many hurdles that George Gordon, better known as Lord Byron, overcame during his childhood.
• Lord Byron was also a talented poet with the ability to transform his life into the words of his poetry.
• Byron became a serious poet by the age of fifteen and he was first published in 1807 at the age of nineteen.
• Lord Byron was a staunch believer in freedom and equality, so he gave most of his fortune, and in the end, his very life, supporting the Greek’s war for independence.
• While many of you have probably never heard of Lord Byron, his life and written work will become more familiar to you when you take Humanities 1201, as I learned when I took it last semester.
• Lord Byron was born on January 22, 1788 to Captain John Byron and Catherine Gordon Byron.
• According to Paul Trueblood, the author of Lord Byron, Lord Byron’s father only married Catherine for her dowry, which he quickly went through, leaving his wife and child nearly penniless.
• By the age of two, Lord Byron and his mother had moved to Aberdeen in Scotland and shortly thereafter, his father died in France at the age of thirty-six.
• Lord Byron was born with a clubbed right foot, which is a deformity that caused his foot to turn sideways instead of remaining straight, and his mother had no money to seek treatment for this painful and embarrassing condition.
• He would become very upset and fight anyone who even spoke of his lameness.
• Despite his handicap, Lord Byron was very active and liked competing with the other boys.
• At the age of ten, his grand-uncle died leaving him the title as the sixth Baron Byron of Rochdale.
• With this title, he also inherited Newstead Abbey, a dilapidated estate that was in great need of repair.
• Because the Abbey was in Nottinghamshire England, he and his mother moved there and stayed at the abbey until it was rented out to pay for the necessary repairs.
• During this time, May Gray, Byron’s nurse had al- ready begun physically and sexually abusing him.
• A year passed before he finally told his guardian, John Hanson, about May’s abuse; she was fired im- mediately.
• Unfortunately the damage had already been done.
• In the book Lord Byron, it is stated that years later he wrote “My passions were developed very early- so early, that few would believe me if I were to state the period, and the facts which accompanied it.”
• Although Lord Byron had many obstacles to overcome during his childhood, he became a world renowned poet by the age of 24.
• Lord Byron experienced the same emotions we all do, but he was able to express those emotions in the form of his poetry and share them with the world.
• According to Horace Gregory, The author of Poems of George Gordon, Lord Byron, the years from 1816 through 1824 is when Lord Byron was most known throughout Europe.
• But according to Paul Trueblood, Childe Harold was pub- lished in 1812 and became one of the best-selling works of literature in the 19th century.
• Childe Harold was written while Lord Byron was traveling through Europe after graduating from Trinity College.
• Many authors such as Trueblood, and Garrett, the author of George Gordon, Lord Byron, express their opinion that Childe Harold is an autobiography about Byron and his travels.
• Lord Byron often wrote about the ones he loved the most, such as the poem “She Walks in Beauty” written about his cousin Anne Wilmont, and “Stanzas for Music” written for his half-sister, Augusta Leigh.
• He was also an avid reader of the Old Testament and would write poetry about stories from the Bible that he loved.
• One such story was about the last king of Babylon.
• This poem was called the “Vision of Belshazzar,” and is very much like the bible version in the book of Daniel.
• Although Lord Byron is mostly known for his talents as a poet, he was also an advocate for the Greek’s war for inde- pendence.
• Lord Byron, after his self-imposed exile from England, took the side of the Greek’s in their war for freedom from Turkish rule.
• Byron arrived in Greece in 1823 during a civil war.
• The Greek’s were too busy fighting amongst them- selves to come together to form a formidable army against the Turks.
• According to Martin Garrett, Lord Byron donated money to refit the Greek’s fleet of ships, but did not immediately get involved in the situation.
• He had doubts as to if or when the Greek’s would ever come together and agree long enough to make any kind of a difference in their war effort.
• Eventually the Greek’s united and began their cam- paign for the Greek War of Independence.
• He began pouring more and more of his fortune into the Greek army and finally accepted a position to oversee a small group of men sailing to Missolonghi.
• Lord Byron set sail for Missolonghi in Western Greece in 1824. 1. He took a commanding position over a small num- ber of the Greek army despite his lack of military training.

2. He had also made plans to attack a Turkish held fortress but became very ill before the plans were ever carried through.

• Lord Byron died on April 19, 1824 at the age of 36 due to the inexperienced doctors who continued to bleed him while he suffered from a severe fever.
• After Lord Byron’s death, the Greek War of Indepen- dence, due to his support, received more foreign aid which led to their eventual victory in 1832.
• Lord Byron is hailed as a national hero by the Greek nation.
• Many tributes such as statues and road-names have been devoted to Lord Byron since the time of his death.
• In conclusion, Lord Byron overcame great physical hardships to become a world-renowned poet, and is seen as a hero to the Greek nation and is mourned by them still today.
• I have chosen not to focus on Lord Byron’s more liberal

way of life, but rather to focus on his accomplishments in life.

• He was a man who owed no loyalty to Greece, yet gave his life to support their cause.
• Most of the world will remember Lord Byron primarily through his written attributes, but Greece will always re- member him as the “Trumpet Voice of Liberty.”

Garrett, M. (2000). George Gordon, Lord Byron. New York, NY: Oxford University Press.

Gregory, H. (1969). Poems of George Gordon, Lord Byron. New York, NY: Thomas Y. Crowell Company.

Trueblood, P. G. (1969). Lord Byron. (S. E. Bowman, Ed.). New York, NY: Twayne Publishers.

Sample Outline: Informative Speech on Haunted Places in Gettysburg

By leslie dean.

Specific Purpose: To inform my classmates of specific places in Gettysburg, Pennsylvania, that are considered to be haunted.

Introduction: Do you believe in paranormal activity? Have you ever been to a place that is haunted? My personal opinion on this subject matter is open to question; however, there are a lot of people that have had first- hand encounters with the paranormal. Throughout the world there are countless places that are considered to be haunted by tormented souls that still lurk among us in search of a way to free their souls. Most places that claim to be haunted are intertwined with tales of battles and as a re- sult many fatalities. Tragic times in history make for the perfect breeding grounds for the haunted places that exist today.

Thesis/Preview: Gettysburg is a city that is plagued by historical events that play a role in the manifestations that haunt Gettysburg today. These include locations at The Devil’s Den, Little Round Top, and the Hummel- baugh House.

• The Devil’s Den is considered a site for paranormal activity.
• The Devil’s Den has historical significance retained during the American Civil War.
• Location held heavy fighting during battle that took place on July 2, of 1863.
• The total death toll estimated during battle consist- ed of 800 for the Union and more than 1,800 for the

Confederates.

• Some reported paranormal activity at the Devil’s Den.
• According to author, consultant, and lecturer Dennis William Hauck, he states in his book Haunted Places that if you stand outside at the Devil’s Den there can be the sounds of drum rolls and gunshots heard.
• According to many visitors there have been many people that claim to have seen and/or taken pictures of and had conversations with a friendly soldier who either disappears or doesn’t show up in photographs.

Transition: Spooky, unexplainable things happen at the Devil’s Den but there is also paranormal activity in another area of Gettysburg, Little Round Top.

• Another location said to be haunted is Little Round Top.
• Little Round Top’s historical significance.
• A site where Union soldiers held up to maintain an advantage over the Confederate soldiers.
• According to James Brann, an author from Civil War Magazine, this was a site Union Colonel Joshua

Lawrence Chamberlain led his 20th Maine Regiment in perhaps the most famous counterattack of the Civil War.

• Manifestations at Little Round Top.
• During filming of the movie Gettysburg (1993), extras portraying Union soldiers were greeted by a man in the uniform of a Union private.
• Handed them musket rounds.
• Actual rounds that dated back to the Civil War.
• Ghostly solders can still be seen marching in for- mation and riding horses in the fight against their enemy.

Transition: It seems that a lot of landmarks are haunted but there are also structures known to be stricken with paranormal activity.

• Hummelbaugh House is a non-battlefield place for ghost-sightings.
• Historical significance of Hummelbaugh House.
• The house is located on the east side of the city and was just behind the Union lines.
• It was used for a hospital and because of the times amputated limbs would be thrown out the windows resulting in a huge pile of body parts.
• Paranormal activity at the house.
• The windows in the house often startle people with

loud vibrations.

• The calls for help from soldiers can still be heard in and around the house.

Conclusion: In closing, according to History.com the Battle of Gettysburg was one of the biggest in the Civil War, resulting in over 150,000 causali- ties. With these statistics it is no surprise that lost souls still lurk the eerie grounds of this historical place. Whether it is vibrating windows or actual encounters with soldiers from 1863, Gettysburg has more than enough encounters with the paranormal to convince the biggest of doubters. Going to Gettysburg would guarantee a chance to literally step back in time and encounter something that is only remembered in history books. So believ- er in the paranormal or not, Gettysburg is a place to go to experience a part of history whether it be historical sites or a random run in with a ghostly soldier.

Brann, J. R. (1999). The full story. America’s Civil War, 12(5), 34. Re- trieved from http://search.ebscohost.com/login.aspx?direct=true&d- b=fth&AN=2281134&site=eds-live&scope=site

Hauck, D. (1994). The national directory of haunted places. Athanor Press. Battle of Gettysburg. (2019, May 20). History.com. Retrieved from https:// www.history.com/topics/american-civil-war/battle-of-gettysburg

Academic Oral Communication for International Students Copyright © by Joy Xiao is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License , except where otherwise noted.

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13.1 What is an Informative Speech?

An informative speech can first be defined as a speech based entirely and exclusively on facts. Basically, an informative speech conveys knowledge, a task that every person engages in every day in some form or another. Whether giving someone who is lost driving directions, explaining the specials of the day as a server, or describing the plot of a movie to friends, people engage in forms of informative speaking daily. Secondly, an informative speech does not attempt to convince the audience that one thing is better than another. It does not advocate a course of action.

Consider the following two statements:

George Washington was the first President of the United States.

In each case, the statement made is what can be described as irrefutable, meaning a statement or claim that cannot be argued. In the first example, even small children are taught that having two apples and then getting two more apples will result in having four apples. This statement is irrefutable in that no one in the world will (or should!) argue this: It is a fact.

Similarly, with the statement “George Washington was the first President of the United States,” this again is an irrefutable fact. If you asked one hundred history professors and read one hundred history textbooks, the professors and textbooks would all say the same thing: Washington was the first president. No expert, reliable source, or person with any common sense would argue about this.

(Someone at this point might say, “No, John Hanson was the first president.” However, he was president under the Articles of Confederation for a short period—November 5, 1781, to November 3, 1782—not under our present Constitution. This example shows the importance of stating your facts clearly and precisely and being able to cite their origins.)

Informative Speech is Not a Persuasive Speech

Informative speech is fundamentally different from a persuasive speech in that it does not incorporate opinion as its basis. This can be the tricky part of developing an informative speech, because some opinion statements sometimes sound like facts (since they are generally agreed upon by many people), but are really opinion. For example, in an informative speech on George Washington, you might say, “George Washington was one of the greatest presidents in the history of the United States.” While this statement may be agreed upon by most people, it is possible for some people to disagree and argue the opposite point of view. The statement “George Washington was one of the greatest presidents in the history of the United States” is not irrefutable, meaning someone could argue this claim. If, however, you present the opinion as an opinion from a source, that is acceptable: it is a fact that someone (hopefully someone with expertise) holds the opinion. You do not want your central idea, your main points, and the majority of your supporting material to be opinion or argument in an informative speech.

Unlike in persuasive speeches, in an informative speech, you should never take sides on an issue, nor should you “spin” the issue in order to influence the opinions of the listeners. Even if you are informing the audience about differences in views on controversial topics, you should simply and clearly describe and explain the issues. This is not to say, however, that the audience’s needs and interests have nothing to do with the informative speech. We come back to the WIIFM principle (“What’s in it for me?”) because even though an informative speech is fact-based, it still needs to relate to people’s lives in order to maintain their attention.

Why Informative Speech Is Important

The question may arise here, “If we can find anything on the Internet now, why bother to give an informative speech?” The answer lies in the unique relationship between audience and speaker found in the public speaking context. The speaker can choose to present information that is of most value to the audience. Secondly, the speaker is not just overloading the audience with data. As we have mentioned before, that’s not really a good idea because audiences cannot remember great amounts of data and facts after listening. The focus of the content is what matters. This is where the specific purpose and central idea come into play. Remember, public speaking is not a good way to “dump data” on the audience, but to make information meaningful.

Finally, although we have stressed that the informative speech is fact-based and does not have the purpose of persuasion, information still has an indirect effect on someone. If a classmate gives a speech on correctly using the Heimlich Maneuver to help a choking victim, the side effect (and probably desired result) is that the audience would use it when confronted with the situation.

It’s About Them: Public Speaking in the 21st Century Copyright © 2022 by LOUIS: The Louisiana Library Network is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

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Module 9: Informative Speaking

Informative speeches about events and people, learning objectives.

• Identify characteristics of informative speeches about events.
• Identify characteristics of informative speeches about people (biographical).
• Identify characteristics of informative speeches about oneself (autobiographical).

Speeches about Events

Merriam Webster defines an event as “something that happens.” You might give a speech about an event that happens only once or rarely, such as a lunar eclipse, or an event that occurs on a regular schedule, such as the World Cup or an annual professional convention. Many event speeches tell the story of a historical event.

One of the most important considerations in speaking about events is the need to tailor the information to your audience and demonstrate why it might be meaningful for them.

In speaking about events—especially historical events—it can be all too easy to slip into a “just the facts” recounting of what happened. “Frederick I was king, then he died and Frederick William I was king; then he died and Frederick II was king; then he died and Frederick William II was king.” Clearly, this recounting doesn’t help us to understand why we should care about Prussian history.

To watch: Mary beard, What can ancient Rome Teach us about the Migrant Crisis?

In this short video, best-selling British Classicist Mary Beard talks about a number of events in ancient Rome. To make it directly meaningful to the modern audience, she compares Roman conceptions of the rights and obligations of citizenship to those of present-day Europe, especially in light of the thousands of displaced migrants entering Europe at the time by way of the Mediterranean Sea or through Southeast Europe.

You can view the transcript for “What can ancient Rome teach us about the migrant crisis? Mary Beard – Newsnight” here (opens in new window) .

Speaking about events: Press conferences

Press conferences offer many examples of informative speaking about events. Officials hold public health briefings to convey important steps listeners can take to keep themselves safe. Companies hold press conferences to talk about important changes or upcoming events. When mistakes or misdeeds come come to light, public figures or spokespeople might meet with the press to offer an explanation or an apology. After games, sports stars are asked to break down the events of the game, and offer some insight about their thinking and strategy. In each of these cases, the speaker tries to offer the appropriate level of detail and depth for the particular audience. In the following post-game interview with Stephen Curry, for instance, the audience is assumed to have seen the game immediately before, and to know a lot about the teams and the sport. (Curry’s interview also serves as an object lesson in dealing with distractions while speaking publicly!)

You can view the transcript for “Steph Curry’s Daughter Riley Steals the Show” here (opens in new window) .

Speeches about People (Biographical)

People, living or dead, can be excellent topics for an informative speech. You can speak about people who are well known to your audience, such as an athlete or celebrity, or someone not well known to your audience, such as a member of your family or an influential mentor of yours like a teacher or coach.

More often than not, a speech about a person is setting them up as an  exemplar ,  which is a way of describing a person or thing that provides an excellent—or at least highly informative—model or example of something. The exemplar doesn’t always have to be a good role model, but does have to demonstrate qualities that can be generalized. You can probably imagine people who illustrate what it is to be a moral person, a great athlete, an empathetic listener, a clever businessperson, or a corrupt politician. When you speak about a person, you’re often telling your audience what this person’s life or actions tell us about how to be a certain kind of human being in the world.

To Watch: Bill Gates, “The best teacher I never had”

In this short video, Microsoft founder and philanthropist Bill Gates talks about the physicist Richard Feynman. As the title suggests, Gates portrays Feynman as an exemplary great teacher.

You can view the transcript for “The best teacher I never had” here (opens in new window) .

Speeches about Oneself (Autobiographical)

A speech where you talk about an experience you had is an informative speech about yourself. For this type of speech, you have to remember that the speech is not just about who you are; it is about something you learned from an experience, how you changed from some event, or some growth experience. In some ways, this is the hardest part of the autobiographical speech: trying to build a speech that is about yourself but  for  the audience. Always ask yourself, how can your audience benefit from your experience? How can your story give the listeners a new line of sight into their own experiences?

To Watch: Jedida Isler, “The untapped genius that could change Science for the better”

In this speech, Jedida Isler talks about her experience of becoming an astrophysicist. However, she does much more than just tell her own story: Isler uses her experience to talk more generally about the concept of “intersectionality” and the remarkable events that happen at the intersection between two things.

You can view the transcript for “The Untapped Genius That Could Change Science for the Better | Jedidah Isler | TED Talks” here (opens in new window) .

What to watch for:

As much as this is an autobiographical speech, it is also a speech about concepts, in particular the extremely complex idea of intersectionality , which describes how aspects of a person’s identity intersect or combine to create different kinds of knowledge and experience, as well as creating complex situations of discrimination and privilege. In the speech, Isler talks about getting a PhD in physics as a Black woman, which required contending with intersecting systems of racism and sexism (at the time of this speech, only 18 other Black women had earned a PhD in a physics-related discipline). Yet, she reminds us, intersectionality is not just about making success doubly challenging. As a metaphor for the incredible productive forces generated at intersections, she talks about astrophysics and the birth of stars: “I’ve lived the entirety of my life in the in-between, in the liminal space between dreams and reality, race and gender, poverty and plenty, science and society. I am both black and a woman. Like the birth of stars in the heavens, this robust combination of knowing results in a shining example of the explosive fusion of identities.”

• What can ancient Rome teach us about the migrant crisis? Mary Beard - Newsnight. Provided by : BBC Newsnight. Located at : https://youtu.be/0IzTpzpayy4 . License : Other . License Terms : Standard YouTube License
• Steph Curry's Daughter Riley Steals the Show. Provided by : NBA. Located at : https://youtu.be/evjJJoEONgo . License : Other . License Terms : Standard YouTube License
• The best teacher I never had. Authored by : Bill Gates. Located at : https://youtu.be/WOoJh6oYAXE . License : Other . License Terms : Standard YouTube License
• The Untapped Genius That Could Change Science for the Better | Jedidah Isler | TED Talks. Provided by : TED. Located at : https://youtu.be/3NdSVi38RM8 . License : Other . License Terms : Standard YouTube License
• Informative Speeches about Events and People. Authored by : Mike Randolph with Lumen Learning. License : CC BY: Attribution
• Informative Speeches about Events and People. Authored by : Sandra K. Winn with Lumen Learning. License : CC BY: Attribution

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How to Do an Informative Speech | ESL Public Speaking

Delivering an informative speech goes beyond merely sharing facts. It involves capturing your audience’s attention, imparting knowledge, and leaving a lasting impression. In this article, we will delve into informative speech, learning what it is, why it is important, and how you do it. With our easy breakdown of presentation style, you’ll be able to give an awesome ESL speaking lesson.

Informative Speech

A speech is a spoken communication delivered by a person to convey a message or express thoughts, often in front of an audience. It involves organized and purposeful verbal expression to inform, persuade, or entertain. There are many different types of speech, including persuasive, motivational, impromptu, expository, and demonstration . And informative is also one of them.

What is an Informative Speech?

An informative speech is a type of presentation where the primary goal is to educate the audience about a specific topic. Unlike persuasive speeches that aim to influence opinions, informative speeches focus on providing valuable information, fostering understanding, and enhancing the audience’s knowledge.

Key Elements of an Informative Speech

Here are the three most important elements of a successful informative speech:

• Thorough Research: A well-informed speaker is a compelling speaker. Conduct thorough research on your chosen topic to ensure accuracy and depth in your presentation.
• Clarity of Expression: Use clear and concise language to convey your ideas. Avoid unnecessary jargon and prioritize accessibility, especially if your audience includes individuals with varying levels of expertise on the subject.
• Engaging Delivery: Keep your audience engaged through dynamic delivery. Utilize storytelling, anecdotes, and visual aids to enhance comprehension and retention.

How to Prepare an Informative Speech

Keep these two things in mind when preparing your informative presentation.

Choose an Interesting Topic

Selecting a relevant and interesting topic is crucial. Consider your audience’s interests, and tailor your speech to resonate with their curiosity. Whether it’s a current event, a scientific discovery, or a historical perspective, ensure your topic aligns with your audience’s interests and preferences.

Structuring Your Speech

Organize your speech in a coherent and logical structure. A well-structured informative speech typically includes an introduction, body, and conclusion. Divide your content into distinct sections, making it easier for your audience to follow.

How to Do an Informative Speech

The following are the basic steps of giving an informative speech.

Introduction: Grab People’s Attention

Begin with a captivating introduction that sparks curiosity. Pose a thought-provoking question, share a relevant story, or present a surprising fact to grab your audience’s attention. Clearly outline the purpose of your speech to set expectations.

Body: Create Segments

Divide your content into digestible segments. Each segment should focus on a specific aspect of your topic, providing in-depth information. Use a variety of supporting materials, such as statistics, examples, and visuals, to enrich your presentation.

Invite audience interaction through questions, polls, or discussions. Foster a sense of participation, creating a dynamic environment that promotes active learning.

Summarize key points, reinforcing the main takeaways. End with a thought-provoking statement to leave a lasting impression.

Informative Speech Lesson for ESL Students

Learning how to do a presentation is very important for ESL students. A great way to teach them how to do it is by making them actually do one. Assign your students with an informative presentation project. This project will help your ESL students improve their English speaking skills as well as public speaking skills.

Informative Presentation Project

You will need to divide these different steps into separate classes depending on the duration and schedule of the lesson. Plan the project accordingly so you can cover all of these elements.

• Objective : The goal of this project is to enable ESL students to research, organize, and deliver a clear and informative speech on a topic of their choice, fostering research and public speaking skills.
• Topic Selection : Students choose a simple and practical topic for their speech. Encourage students to come up with a topic that other students might also be interested in.
• Research and Information Gathering : Students gather information, facts, and key points related to their chosen topic. Provide guidance on reliable sources for research.
• Outline : Students create a detailed outline incorporating key information and ensuring a logical flow. Introduce the structure of an informative speech.
• Visual Aids : Discuss the role of visual aids in enhancing an informative speech and make sure students prepare any necessary visual aids, such as slides, images, or props.
• Language Practice : Review and practice using transition words and phrases for smooth delivery. Review and practice using varied vocabulary and sentence structures.
• Practice : Students practice delivering their speech to a partner or small group.
• Rehearsal : Students rehearse their speeches individually, ensuring they are comfortable with the timing and flow of their presentations. Offer guidance on pacing, intonation, and body language.
• Presentation : Each student presents their speech to the class. Encourage a supportive and positive atmosphere. Allow time for brief questions or comments from the audience.
• Feedback and Reflection : Provide constructive feedback on each presentation. Facilitate a class discussion where students reflect on the challenges they faced and what they learned from the project.

Informative Speech Example Topics

Here are some presentation topics that suit informative speech.

• The Importance of Recycling in Our Daily Lives
• The History and Cultural Significance of Traditional Festivals in Your Country
• How to Effectively Manage Time and Reduce Procrastination
• The Benefits of Regular Exercise for Physical and Mental Health
• The Impact of Social Media on Society
• Steps to Cultivate Healthy Eating Habits
• The Basics of Climate Change and Its Effects on the Environment
• Exploring Famous Landmarks Around the World
• Introduction to Different Types of Renewable Energy Sources
• The Process of Making a Simple Dish from Your Culture
• The Life Cycle of Butterflies and Their Importance in Nature
• Understanding and Preventing Cyberbullying
• Tips for Effective Communication in a Multicultural Environment
• The Role of Women in History: Unsung Heroes
• How to Start a Small Garden at Home
• Explaining the Water Cycle and its Importance
• The History and Impact of Video Games on Society
• Basic First Aid Techniques Everyone Should Know
• The Wonders of Space Exploration and Discoveries
• Overview of Different World Religions and Their Practices

ESL Speaking Resources

If you are looking for more ESL speaking lesson resources, check out the following articles.

• Practice Speaking English
• Small Talk Ideas for ESL Lessons and Conversation Classes
• Closing a Conversation in English Politely and Easily
• Deep Philosophical Questions
• Debate Topics

FAQs About Informative Speech

Here are some of the most frequently asked questions about informative presentation style.

What are the 4 types of informative speeches?

The four main types of informative speeches are:

• Explanatory Speech: Focuses on clarifying a concept or idea.
• Descriptive Speech: Provides detailed information about a person, place, or thing.
• Demonstrative Speech: Shows how to do something or how something works.
• Narrative Speech: Tells a story or recounts a sequence of events.

What are the 5 principles of informative speech?

The five principles of an informative speech are clarity, relevance, engagement, organization, and adaptation.

What are the 3 parts of an informative speech?

The three parts of an informative presentation are introduction, body, and conclusion.

What are the 5 c’s of informative speaking?

The following are the 5 c’s of informative speaking:

• Clear: Ensure that your message is easily understood by the audience.
• Concise: Present information in a brief and to-the-point manner.
• Coherent: Organize your speech logically for better comprehension.
• Captivating: Engage the audience’s attention and maintain interest.
• Credible: Use reliable sources and provide evidence to establish credibility.

What are some interesting informative speech topics for students?

Here are some interesting informative speech topics for students.

• The impact of social media on mental health
• Innovations in renewable energy technologies
• The history and evolution of video games
• Exploring different styles of dance around the world
• The benefits of learning a second language
• The science behind your favorite foods
• Understanding the human brain and memory
• The role of artificial intelligence in everyday life
• How to build and maintain healthy relationships
• The influence of music on mood and emotions

Informative Speech: Join the Conversation

Have you ever delivered this kind of speech ? Please share your experience doing it in the comments! We’d love to hear from you.

About Jackie

Jackie Bolen has been teaching English for more than 15 years to students in South Korea and Canada. She's taught all ages, levels and kinds of TEFL classes. She holds an MA degree, along with the Celta and Delta English teaching certifications.

Jackie is the author of more than 60 books for English teachers and English learners, including Business English Vocabulary Builder and 39 No-Prep/Low-Prep ESL Speaking Activities for Teenagers and Adults . She loves to share her ESL games, activities, teaching tips, and more with other teachers throughout the world.

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Informative Speech Examples

An informative speech is given for the purpose of providing information about a topic to the audience. Notice that the purpose of an informative speech is similar to the purpose for writing an informative essay . The organizational structure and type of information in an informative speech would be similar to that in an informative essay.

To write an informative speech , you first choose a topic-either one that you already know about or one that you are willing to research and learn about. Then, you outline and draft your informative speech based on the topic, key points, and details and information you want to give about your topic. Make sure you catch your audience's attention and that you summarize key points and "take-aways" as you go.

1. College professor lecturing on a specific topic during a class. 2. Guest speaker presenting information to a group of students about how to apply for college. 3. Company president presenting information about last quarter's sales to a group of board members. 4. Pastor teaching a class about the meaning behind Holy Communion in the Christian Church. 5. Doctor talking to a group about ways to avoid heart disease.

Examples of Informative Speeches in Literature or Popular Culture:

Excerpt from Marie Curie's speech on the discovery of radium:

I could tell you many things about radium and radioactivity and it would take a long time. But as we can not do that, I shall only give you a short account of my early work about radium. Radium is no more a baby, it is more than twenty years old, but the conditions of the discovery were somewhat peculiar, and so it is always of interest to remember them and to explain them.We must go back to the year 1897. Professor Curie and I worked at that time in the laboratory of the school of Physics and Chemistry where Professor Curie held his lectures. I was engaged in some work on uranium rays which had been discovered two years before by Professor Becquerel.***I spent some time in studying the way of making good measurements of the uranium rays, and then I wanted to know if there were other elements, giving out rays of the same kind. So I took up a work about all known elements, and their compounds and found that uranium compounds are active and also all thorium compounds, but other elements were not found active, nor were their compounds. As for the uranium and thorium compounds, I found that they were active in proportion to their uranium or thorium content.

President George W. Bush's address to the nation as the US attacked Iraq begins as an informative speech:

My fellow citizens, at this hour American and coalition forces are in the early stages of military operations to disarm Iraq, to free its people and to defend the world from grave danger.

On my orders, coalition forces have begun striking selected targets of military importance to undermine Saddam Hussein's ability to wage war. These are opening stages of what will be a broad and concerted campaign.

More than 35 countries are giving crucial support, from the use of naval and air bases, to help with intelligence and logistics, to the deployment of combat units. Every nation in this coalition has chosen to bear the duty and share the honor of serving in our common defense.

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