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22 Top Health Care Research Companies 2021

A Quirk's resource guide covering health care research firms

SPONSORED CONTENT

Health care research can be complicated due to the size of the industry and the sensitivity of the data involved. More importantly, it has immediate and important consequences for patients, caregivers, practitioners and others – making the quality of the research critical.

Companies specializing in health care research are accustomed to the difficulties of working in this industry and utilize a variety of methods to gain access to hard-to-find respondents efficiently and in compliance with information privacy regulations. Whether your research involves medical devices, rare-disease patients or physicians, the following companies feature an array of specialties to assist with any step of the research process.

Applied Marketing Science (AMS)

Founded 1989 | 40 employees John Mitchell, President and Managing Principal

Phone +1-781-250-6300 ams-insights.com/insights-for-health care-markets   

Ascribe Services

Founded 1999 Chrissy Stevens, Vice President, Services

Phone +1-877-241-9112 ext. 55 goascribe.com/products-services/ascribe-services

Decision Analyst Inc.

Founded 1978 | 150 employees Sara Sutton, Senior Vice President

Phone +1-817-640-6166 www.decisionanalyst.com/industry/medical

Founded 1980 | 250+ employees Steve Raebel, President

Phone +1-800-863-4353 www.fieldwork.com/medical-research-recruitment

Holden Healthcare

Founded 2006 | 50 employees Jeffrey Kelsch, Managing Partner

Phone +1-208-809-7117 E-mail [email protected] www.holdendata.com

Insights Opinion

Founded 2015 | 50 employees Sharoz Ghauri, CEO

Phone +1-646-475-7865 (U.S.) +91-120-498-7860 (India) www.insightsopinion.com

Ironwood Insights Group LLC

Founded 2017 | 300 employees David Bryant, VP Data Analytics

Phone +1-602-661-0807 ext. 2140 E-mail [email protected] www.ironwoodinsights.com   

Just The Facts Inc.

Founded 1994 Bruce Tincknell, Managing Director

Phone +1-847-506-0033 www.justthefacts.com Testimonials  www.justthefacts.com/testimonials-x-30

Kantar, Profiles Health Division 

Founded 1996 | 600 employees in 25 countries Jennifer Carrea, Managing Director, Americas and Global Health, Kantar Profiles Division

hubs.ly/H0SLGCb0 

Founded 2002 | 35 employees Paul Golota, CEO and Co-founder

Phone +1-866-963-3000 www.medsurvey.com   

Mindspot Research

Founded 2006 | 8 employees Lynnette Leathers, CEO and Lead Moderator

Phone +1-407-730-4603 www.mindspotresearch.com

Murray Hill National

Founded 2013 | 35 employees Susan Owens, COO

Phone +1-972-707-7645 www.murrayhillnational.com

Olson Research Group Inc.

Founded 1995 | 45 employees Charles Olson, CEO

Phone +1-267-487-5500 www.olsonresearchgroup.com

Precision Research Inc.

Founded 1959 | 25-49 employees Scott Adleman, President 

Phone +1-847-257-0827 RFQ [email protected] www.preres.com

Rare Patient Voice LLC

Founded 2013 | 14 full-time, 50 part-time patient advocates Wes Michael, President and Founder

Rare Patient Voice recruits hard-to-find patients and caregivers (rare and non-rare) in the U.S., Canada, U.K., France, Germany, Italy and Spain for qualitative and quantitative market research. We attend patient events such as conferences and walks to build our panels so that our patients are authentic and we can complete recruits within two weeks. We focus on recruiting only. With 100,000 patients and caregivers across 618 diseases/conditions, our panels include: all cancer types, Crohn’s, cystic fibrosis, diabetes, epilepsy, Fabry, Gaucher, hemophilia, HIV, Huntington’s, lupus, mental health, multiple sclerosis, Parkinson’s, primary immunodeficiency, PNH, pulmonary hypertension, sickle cell and spinal muscular atrophy. To get a bid with feasibility and costs at any time: pam.rarepatientvoice.com. Learn more about Rare Patient Voice and our services on our YouTube channel: www.youtube.com/watch?v=vq6n_JxtIDg&t=2s

Phone +1-410-218-0527 www.rarepatientvoice.com

RC Horowitz & Company Inc.

Founded 1983 | 5 employees Rob Horowitz, President

Phone +1-212-779-0033; +1-866-704-8000 www.rchorowitz.com

Reckner Healthcare

Founded 1991 | 225 employees Jason Gamber, Vice President

Phone +1-215-822-6220 recknerhealth care.com

Research America

Founded 1985 | 300 employees Robert Porter, CEO

Phone +1-610-356-1800 www.ResearchAmericaInc.com

Schlesinger Group

Founded 1966 | 1,200 employees Rob Ramirez, Chief Client Officer

Phone +1-203-899-0475 SchlesingerGroup.com

Shapiro+Raj

Founded 1955 | 80 employees Zain Raj, CEO

Phone +1-312-965-2319 www.shapiroraj.com

Founded 2000 | 1,400 employees Frédéric-Charles Petit, CEO

Phone +1-203-834-8585 www.tolunacorporate.com

WebMD/Medscape Market Research

Founded 1995 | 1,800 employees Audrey Rosen, Vice President, Market Research

Phone +1-212-624-3780 www.MedscapeMarketResearch.com

Survey Monitor March/April 2024 Related Categories: Health Care (Healthcare), Health Care (Healthcare) Research Health Care (Healthcare), Health Care (Healthcare) Research, Air Travelers, College Students, Education, Employees, Entrepreneurs/Small Business, Generation Baby Boomers, High-Tech, Higher Education, Research Industry, Shopper Insights, Travel

9 Top 
Physician Research Companies Related Categories: Health Care (Healthcare), Health Care (Healthcare) Research, Health Care-Rare Patients Health Care (Healthcare), Health Care (Healthcare) Research, Health Care-Rare Patients, Physicians, Research Industry, Data Security, Medical, Nurses, Patients , Focus Group-Online, Journey Mapping

Navigating challenges of MedTech research with rare-disease patients Related Categories: Health Care (Healthcare), Health Care (Healthcare) Research, Health Care-Rare Patients Health Care (Healthcare), Health Care (Healthcare) Research, Health Care-Rare Patients, Research Industry, Medical, One-on-One (Depth) Interviews, Patients , Focus Group-Moderating, Qualitative Research, Recruiting-Qualitative

Have researchers become too good at finding 
rare-disease patients to interview? Related Categories: Health Care (Healthcare), Health Care (Healthcare) Research, Health Care-Rare Patients Health Care (Healthcare), Health Care (Healthcare) Research, Health Care-Rare Patients, Research Industry, Medical, Patients , Respondent Cooperation/Satisfaction

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Best 20 Healthcare Market Research Companies: Leading the Way

What’s on this page:

In the fast-changing world of healthcare, market research is key. The healthcare services market grew to $7,975.87 billion in 2023, a 6.3% increase from 2022​​. Big data in healthcare also saw a jump to $22.73 billion in 2023, growing 11.9%​​. 

With so many new healthcare market research companies, picking the best is tough. They are crucial for understanding patient needs and market trends, helping healthcare businesses make smart decisions. 

That’s why, we’ve explored the top 20 of the healthcare market research agency, looking at their pros and cons. This guide gives you the insights to navigate the healthcare market research world. Keep reading to learn about these leaders and their impact on healthcare strategies.

Quick List of Healthcare Market Research Company

Here is a brief summary of the top healthcare market research companies:

• Lucid Health: Best for innovative health communication and patient education solutions.
• IQVIA: Best for big data analytics and technology-driven healthcare research services.
• Reckner Healthcare: Best for comprehensive market research and healthcare panel expertise.
• Kantar Health: Best for data-driven insights in healthcare consulting and market research.
• Fieldwork: Best for qualitative market research with a focus on healthcare fieldwork.
• Olson Research Group: Best for healthcare market insights and data-driven decision support.
• Research America: Best for comprehensive national and international marketing research services.
• Applied Marketing Science: Best for litigation support and product innovation consulting services.
• CatalystMR: Best for fast, reliable, and affordable online market research solutions.
•  Schlesinger Group: Best for qualitative and quantitative data collection and research facilities.
•  APLUSA: Best for healthcare market research and brand tracking globally.
•  Decision Point: Best for offering transformative consumer insights and strategic consulting.
•  FocusVision: Best for video streaming, online surveys, and digital qualitative research.
•  Gold Research, Inc: Best for customer intercepts, satisfaction, and loyalty measurement.
• Insights Opinion: Best for tailored market research and insights across industries.
•  MarketVision Research: Best for in-depth understanding of consumer behavior and market strategy.
•  Rare Patient Voice: Best for connecting directly with rare disease patients for insights.
•  Stitch Marketing Research: Best for actionable insights through custom market research solutions.
•  Ascribe Services: Best for powerful text analytics and verbatim comment analysis.
•  Clarity Pharma Research: Best for pharmaceutical and healthcare market research and consulting.

3 Best Healthcare Market Research Company In US: Comparison Chart

To help you better understand the distinct features and offerings of the best companies in healthcare market research, we have prepared a comparison table below.

3 Leading Healthcare Market Research Agency for Valuable Insights

We’re about to look into the world of healthcare market research and explore the top companies in this field. Let’s begin our detailed exploration.

1. Lucid Health

Lucid Health is a leading company in the field of healthcare market research, specializing in developing innovative healthcare solutions. Their focus is on creating treatments and medical practices that are more effective, safer, and customized to individual needs. 

The necessity of Lucid Health lies in its commitment to addressing complex health challenges and advancing medical knowledge. This is crucial in a world where diseases evolve and new health issues emerge. 

What makes Lucid Health stand out as one of the best in its field is their advanced research methodologies, dedication to patient safety, and their role in shaping future medical practices. 

Their work not only contributes significantly to medical science but also directly impacts the well-being of countless individuals, making healthcare more accessible and efficient.

About Lucid Health

• Founding Team: Matt Giuliano and Aaron Morel
• Founding Year: 2009

Features of Lucid Health

Here are the key features that set Lucid Health apart in the healthcare market research landscape:

Specialization in Health-Related Primary Research

Lucid Health is not just a generic market research firm; it specializes in health-related primary research. This focus allows them to offer in-depth insights and customized solutions specifically for the healthcare sector.

Broad Range of Research Capabilities

They offer a wide array of qualitative and quantitative research capabilities. This includes various methods of data collection such as in-person, telephone, online bulletin-board, and virtual methods. Such diversity in research methodologies ensures comprehensive data collection and analysis.

Expertise and Client-Centric Approach

Testimonials from clients highlight Lucid Health’s deep understanding of the healthcare industry, attention to detail, and commitment. This ensures the validity and accuracy of their research projects. Their approach is described as agile, innovative, and proactive, with a strong focus on delivering insights that are not only accurate but also actionable.

Long-Term Partnerships and Customized Solutions

Lucid Health is noted for its long-term partnerships with clients, offering smart and consultative insights. They are recognized for understanding their clients’ business deeply and consistently delivering insights that lead to actionable strategies. Their ability to offer customized solutions and the presence of senior consultants in projects are particularly appreciated.

Commitment to Data Quality and Industry Knowledge

Lucid Health’s commitment to data quality and their comprehensive industry knowledge set them apart. They are not only experts in research methodologies but also have a profound understanding of the healthcare industry as a whole. This is crucial for delivering relevant and impactful market research insights.

• Leading advanced healthcare analytics for more accurate, insightful patient data.
• Strong focus on integrating technology for streamlined health services.
• Offers cutting-edge solutions for personalized patient care.
• Collaborates with top healthcare professionals for innovative strategies.
• Employs rigorous data security protocols, ensuring patient confidentiality.
• Requires technical proficiency, possibly challenging for non-tech savvy users.
• Limited global presence, reducing accessibility for international clients.

Our Review of Lucid Health

Lucid Health, from our analysis and research, appears to offer several commendable features. We appreciate the user-friendly interface and ease of navigation on their platform. 

The availability of a wide range of health information and resources is impressive, making it a valuable resource for those seeking medical knowledge.

On the downside, some users have reported occasional glitches and slow loading times, which can be frustrating. Furthermore, while the quality of information is generally good, we have noticed occasional inaccuracies that should be addressed for a more reliable user experience.

IQVIA is a global leader in healthcare market research, providing critical data, analytics, and insights to the medical industry. They specialize in collecting and analyzing vast amounts of healthcare information. This helps pharmaceutical and biotech companies understand market trends, patient needs, and treatment effectiveness. 

Their importance lies in offering evidence-based insights that guide decision-making in healthcare, making treatments more targeted and cost-effective. 

What sets IQVIA apart as a top company in its field is their extensive data resources, advanced analytics capabilities, and deep understanding of the healthcare market. 

They play a crucial role in shaping healthcare strategies, ensuring that medical innovations reach the right patients, and improving overall health outcomes. Their work is vital in a rapidly evolving healthcare industry, where accurate information is key to progress.

About IQVIA

• Founding Team: Dennis Gillings
• Founding Year: 1982
• Company Size:   86,000

Features of IQVIA

IQVIA is committed to driving healthcare forward through the power of connected intelligence. Below, we outline some essential aspects of IQVIA’s role in the field of healthcare market research:

Advanced Patient Engagement Solutions

IQVIA offers solutions like eCOA (electronic Clinical Outcome Assessments) that are designed to improve patient experience, enhance data quality, and accelerate clinical trials. These solutions combine top-tier eCOA technology with industry-leading expertise.

Data-Driven Insights

IQVIA processes over 100 billion healthcare records annually and has access to more than 60 petabytes of proprietary data. This vast data repository includes over 1.2 billion non-identified patient records, providing a rich foundation for insights and innovation in clinical research.

Accelerating Clinical Trial Timelines

IQVIA has shown a 46% faster clinical trial site identification process, utilizing their extensive data assets and expertise. This acceleration is crucial in bringing new treatments to market more rapidly.

Commitment to Healthcare Transformation

IQVIA is dedicated to enabling healthcare transformation to improve lives globally. This commitment is reflected in their collaborations with customers and partners to drive healthcare forward.

Expertise and Thought Leadership

The IQVIA Institute for Human Data Science contributes to the advancement of human health globally. This showcases the company’s role as a thought leader in the industry.

• Renowned for extensive data collection and analysis in healthcare.
• Provides innovative solutions for clinical trial design and execution.
• Global reach, offering services in numerous countries worldwide.
• Strong emphasis on technology-driven healthcare improvements.
• Effective in integrating real-world data for better health outcomes.
• Sometimes prioritizes data over individual patient experiences.
• Large-scale operations may result in less personalized service.

Our Review of IQVIA

In our analysis of IQVIA, we have found both strengths and weaknesses. On the positive side, IQVIA’s extensive data analytics capabilities are highly commendable. Their ability to provide valuable insights and trends in the healthcare and pharmaceutical industries is impressive. 

Additionally, their global reach and comprehensive databases offer a wealth of information for businesses and researchers.

However, we have noticed that the user interface can be somewhat complex and may require a learning curve for new users. Also, customer support responsiveness could be improved to address inquiries more efficiently. 

3. Reckner Healthcare

Reckner Healthcare is a prominent company in healthcare market research, known for its detailed studies and insights into the medical field. They focus on gathering and analyzing healthcare data, which helps pharmaceutical companies, medical device manufacturers, and healthcare providers make informed decisions. 

The importance of Reckner Healthcare lies in its ability to deliver reliable and comprehensive market insights, crucial for developing effective medical products and services. 

What makes Reckner stand out as a top player is their deep industry knowledge, commitment to quality data, and customized research approaches. Their expertise enables them to provide actionable insights, guiding the healthcare industry in creating better, more efficient patient care solutions. 

In a world where healthcare needs are constantly evolving, Reckner Healthcare’s role in driving innovation and understanding market dynamics is invaluable.

About Reckner Healthcare

• Founding Team: Jane Reckner
• Founding Year: 1991
• Company Size: 200+

Features of Reckner Healthcare

Here are the key features that distinguish Reckner Healthcare in the field of healthcare market research:

Extensive Healthcare Market Research Panel

Reckner Healthcare has one of the most extensive healthcare market research panels in the United States, with global capabilities in all major markets. This panel has been built over nearly 30 years, ensuring a wide and diverse range of participants for various research needs.

Respondent First™ Philosophy

They adopt a Respondent First™ philosophy, which emphasizes fair and timely compensation, concise communications, and responsive service. This approach ensures a compelling respondent experience, leading to more engaged participants who provide thoughtful responses and meaningful insights.

In-House Study Execution

Reckner Healthcare executes studies in-house, which allows for quick research start, seamless project management, and faster study closure. This simplified process ensures efficiency and effectiveness in handling research projects.

Global Research Capabilities

The company provides seamless global research with a single point of contact, ensuring adherence to in-country data privacy laws. Additionally, it offers comprehensive control over the recruiting process, along with thorough respondent validation and deduplication, ensuring transparency in honoraria. 

Programming and Quality Review

Reckner Healthcare offers services in programming and quality review, including simple and complex surveys, real-time results, a respondent-friendly approach, MobileFirst℠ design, and SurveyGuard℠ inspection. These features ensure that surveys are not only well-designed but also effectively reach and engage the target audience.

• Known for high-quality healthcare market research and analysis.
• Customized services to fit specific client needs in healthcare.
• Expertise in both qualitative and quantitative research methods.
• Offers insightful patient journey studies for healthcare providers.
• Strong client support and collaborative approach in projects.
• More focused on the US market, and less on international perspectives.
• Limited in terms of technological innovation in research methods.

Our Review of Reckner Healthcare

Reckner Healthcare, from our analysis and research, offers a mixed experience in the healthcare field. On the positive side, their commitment to patient care is evident.

We appreciate their dedication to maintaining high-quality standards in medical services. The healthcare professionals at Reckner exhibit competence and expertise, ensuring patients receive the best care possible.

However, there are areas for improvement. We’ve observed some inconsistency in communication and scheduling, which can lead to inconvenience for patients. 

Additionally, there is room for enhancing the overall patient experience. We suggest focusing on simplifying administrative processes to reduce wait times and enhance efficiency.

Other 17 Companies of Healthcare Market Research

Discover 17 more companies excelling in healthcare market research, each offering unique insights to shape the future of medical and health-related industries.

Kantar Health

Kantar Health dives deep into healthcare data, providing insights that help improve health outcomes. They’re unique because they blend global expertise with local knowledge, making healthcare better for everyone.

About Kantar Health

• Founding Team: Chris Jansen
• Founding Year: 1992
• Company Size: 87

2. Fieldwork

Fieldwork specializes in healthcare research, offering insights that shape patient care and medical innovations. They stand out by providing detailed, actionable data, making them indispensable in understanding healthcare trends and patient needs.

About Fieldwork

• Founding Team: Saul Ben-Zeev
• Founding Year: 1980
• Company Size: 327

3. Olson Research Group

Olson Research Group focuses on healthcare market research, delivering valuable insights to the pharmaceutical and biotech industries. Their deep understanding of healthcare stakeholders sets them apart, making them a go-to for industry insights.

About Olson Research Group

• Founding Team: Chip Olson
• Founding Year: 1995
• Company Size: 80

4. Research America

Research America offers comprehensive market research services, helping healthcare companies understand their market and improve patient outcomes. Their wide-ranging expertise and commitment to quality make them stand out in delivering actionable healthcare insights.

About Research America

• Founding Team: Edwin C. “Jack” Whitehead
• Founding Year: 1989
• Company Size: 118

5. Applied Marketing Science

Applied Marketing Science excels in translating complex market needs into actionable strategies, especially in healthcare. Their rigorous analytical approach makes them invaluable for developing innovations that meet real patient needs.

About Applied Marketing Science

• Founding Team: John Hauser
• Company Size: 25

6. CatalystMR

CatalystMR provides fast, accurate, and insightful healthcare market research, helping companies make informed decisions swiftly. Their efficiency and high-quality data analysis set them apart in a fast-paced industry.

About CatalystMR

• Founding Team: Adam Berman
• Founding Year: 1975
• Company Size: 350+

7. Schlesinger Group

Schlesinger Group offers detailed qualitative and quantitative research, crucial for healthcare decision-making. Their global reach and commitment to precision make them leaders in gathering deep healthcare insights.

About Schlesinger Group

• Founding Team: Sarah Schlesinger
• Founding Year: 1996
• Company Size: 600

APSULA shines in healthcare market research by offering robust brand tracking and patient insights worldwide. Their expertise in healthcare analytics distinguishes them as a key player in global health research.

About APLUSA

• Founding Team: Pierre
• Company Size: 50-200

9. Decision Point

Decision Point offers strategic insights that guide healthcare companies through complex market landscapes. Their unique blend of analytics and consulting services sets them apart, making them crucial for informed decision-making.

About Decision Point

• Founding Team: Ravi Shankar
• Founding Year: 2012
• Company Size: 200-500

10. FocusVision

FocusVision provides comprehensive digital research tools, essential for understanding patient behaviors and market trends. Their innovative technology and methods make them stand out in capturing deep healthcare insights.

About FocusVision

• Founding Team: John Houlahan
• Founding Year: 1990
• Company Size: 498

11. Gold Research, Inc

Gold Research, Inc specializes in customer satisfaction and loyalty research, vital for healthcare businesses. Their personalized approach and dedication to understanding patient experiences make them a standout in the field.

About Gold Research, Inc

• Founding Team: Nitin Sharma
• Company Size: 25+

12. Insights Opinion

Insights Opinion delivers tailored research solutions, helping healthcare companies navigate patient needs and market dynamics. Their customized approach and depth of insight make them a valuable partner in healthcare research.

About Insights Opinion

• Founding Team: 
• Founding Year: 2018
• Company Size: 51-200

13. MarketVision Research

MarketVision Research excels in providing deep market understanding and consumer behavior insights, crucial for healthcare industries. Their thorough research methods and commitment to quality set them apart.

About Market Vision Research

• Founding Team: Don McMullen
• Founding Year: 1983
• Company Size: 220

14. Rare Patient Voice

Rare Patient Voice connects directly with rare disease communities, offering insights that drive healthcare innovations. Their unique focus and patient-centered approach make them invaluable for understanding rare conditions.

About Rare Patient Voice

• Founding Team: Wes Micheal
• Founding Year: 2013
• Company Size: 11-50

15. Stitch Marketing Research

Stitch Marketing Research delivers actionable insights through customized research, aiding healthcare companies in strategic decision-making. Their personalized service and deep market understanding make them stand out.

About Stitch Marketing Research

• Founding Team: Nate Heckman
• Founding Year: 2007
• Company Size:

16. Ascribe Service

Ascribe Service specializes in text analytics, offering critical insights from patient feedback and research data. Their advanced technology and analytical capabilities make them a leader in healthcare market research.

About Ascribe Services

• Founding Team: Jaisheela Padmanabhan
• Founding Year: 1999
• Company Size: 50

17. Clarity Pharma Research

Clarity Pharma Research provides specialized research and consulting in the pharmaceutical sector. Their deep industry knowledge and focus on actionable insights distinguish them as experts in healthcare market research.

About Clarity Pharma Research

• Founding Team: Jack Ray Gallaghar
• Founding Year: 2008
• Company Size: 41

What To Consider When Choosing the Best Healthcare Market Research Companies?

Choosing the best healthcare market research company is an important decision that can significantly impact the success of your healthcare-related projects. Here’s what to consider to make an informed choice:

Specialization in Healthcare Sector 

Always look for companies that specialize in healthcare market research. You can check healthcare market reports or healthcare market research surveys for better knowledge. Their understanding of medical terminology, patient behaviors, healthcare systems, and regulatory environments will be crucial.

Experience and Reputation

You must investigate the company’s track record. How long have they been in business? What is their reputation in the industry? Experience in conducting similar research projects is invaluable.

Regulatory Compliance and Ethical Standards 

Always ensure the company adheres to healthcare research regulations and ethical standards, including patient privacy laws like HIPAA in the U.S . and GDPR in Europe .

Methodological Expertise

The company should offer a range of methodologies (qualitative and quantitative) and be adept at using the latest research tools and technologies. Their ability to design and execute effective surveys, focus groups, and interviews is key.

Data Analysis and Reporting Skills

The ability to analyze complex data and present findings in an understandable format is essential. Check if they can provide actionable insights rather than just raw data.

Understanding of Your Specific Needs

The company should understand your specific research objectives. Whether it’s product development, market entry strategy, or customer behavior analysis, their approach should align with your goals.

Global and Local Market Knowledge 

If your research is global, choose a company with international capabilities, including knowledge of local markets, languages, and cultural differences.

How Heartbeat AI Can Help You Get the Best List of Healthcare Market Research Company

Heartbeat AI is a powerful tool that can revolutionize the way you identify and evaluate healthcare market research companies. Its advanced features make it a valuable asset for anyone looking to get the best list of such companies. Here’s how its features can assist in this process:

Advanced Data Analytics

Heartbeat AI excels in processing large volumes of data. This capability allows it to analyze the performance, reputation, and capabilities of various healthcare market research companies. By filtering through vast datasets, including client reviews, case studies, and industry reports, it can identify the top performers in the field.

Real-Time Insights

Heartbeat’s real-time analysis feature keeps you updated with the latest trends and developments in the healthcare market research industry. This is crucial as the healthcare sector is rapidly evolving. Heartbeat can track the latest methodologies, technologies, and strategies adopted by research companies, ensuring you’re looking at firms at the forefront of innovation.

Customized Recommendations

Heartbeat AI can customize its search and analysis based on your specific needs. Whether you’re seeking companies specializing in a specific therapeutic area or those utilizing advanced research methods, the AI can adapt its search accordingly. 

Predictive Analytics

Heartbeat AI can predict future trends in the healthcare market research industry. This feature helps in identifying not just who is leading the market now, but who is likely to be at the forefront in the coming years. This foresight can be invaluable for long-term planning and partnerships.

Heartbeat Prospector

The Prospector tool is designed to simplify the process of finding healthcare providers. It allows users to search for providers by specialty, sub-specialty, and procedures performed, and provides direct access to their emails and cell phone numbers. This feature is particularly useful in healthcare market research for identifying and reaching out to specific types of healthcare providers quickly and efficiently​

Integration with Other Tools

Heartbeat AI can often be integrated with other software and tools you might be using, such as CRM systems or market analysis tools. This ensures a seamless workflow and enhances the overall efficiency of your market research process.

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In conclusion, we’ve taken a close look at the best healthcare market research companies, analyzing their features, advantages, and drawbacks. Healthcare market research is crucial; it provides insights for better medical services, product development, and patient care. 

With this comprehensive guide, we hope you can find the ideal market research company that perfectly aligns with your needs. Whether it’s for understanding market trends or shaping healthcare strategies, the right choice can make a significant difference. 

Use this guide to navigate the landscape of healthcare market research and select a company that supports your goals in this vital industry.

Frequently Asked Question

Why is market research important in healthcare.

Market research in healthcare helps organizations understand patient needs, market trends, competition, and regulatory changes to make informed decisions.

What services do companies of healthcare market research offer?

These companies offer services such as market analysis, competitive intelligence, patient surveys, product testing, and trend forecasting.

How can healthcare market research benefit pharmaceutical companies?

Pharmaceutical companies can use market research to identify potential drug candidates, understand patient preferences, and assess market demand.

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Accessing Reality

We are market research experts in the healthcare, pharmaceutical, device and diagnostics space, and have a wealth of experience in a wide range of therapy areas.

Our scientifically grounded approaches deliver powerful, elevated insights that access the reality of the healthcare landscape, across the product life cycle.

Do you know why patients or physicians behave the way they do?

HRW Shift, our team of behaviour change experts, shine a light on the hidden factors at play through the multidisciplinary and evidence-based lens of behavioural science- which can give you and your team that fresh “spark” in seeing how we tackle problems; promote your product; or understand your stakeholders. 

We apply our innovative thinking to determine, evaluate, and validate the most powerful, visionary, and cutting-edge market research solutions for our clients’ needs.

We achieve this through committed investment and self-funded studies, and continuous assessment and scoping of the ever-changing market research landscape- in healthcare and beyond.

Who are we?

We are a team of passionate multidisciplinary experts based in our UK and US offices, with global capabilities in over 50 countries.

We are driven by our shared mission to get to the heart of our clients’ business questions and are well equipped in our quest.

With access to integrated centres of excellence, including our award-winning Behavioural Science team HRW Shift , our Data Science Team , and a devoted Innovation Hub , we are constantly challenging ourselves to deliver new, tailored approaches that meet our clients’ needs in an ever-evolving space.

Our Expertise

• Behavioural Science

Uncover the hidden drivers of human behaviour to better understand and serve your customers and strengthen the success of your asset, with the healthcare market research industry’s largest and most-awarded behavioural science team – HRW Shift.

Since 2001, HRW Innovation have been on a quest for deeper insights through the identification and application of the most innovative market research techniques, tools, and methodologies, to better equip us to answer our clients’ business questions.  

Quantitative Research

Get actionable answers to your business questions that require precise measurement. To give you a truly holistic understanding of your customers, we apply bespoke quantitative methodologies that fuse data science with behavioural science. The result? Robust and nuanced results that go beyond the numbers.

Qualitative Research

We help to formulate more successful customer-centric brand strategies with the application of innovative and proprietary qualitative research methodologies, overlaid by behavioural science, and integrated with quantitative approaches to support your business needs across the brand life cycle.

Patient Research

We don’t just tell patient stories. We translate moments of truth into actionable insights to optimise strategic thinking and help deliver patient-centric brand success.  

Multimedia Outputs

With audiences growing weary of “Death by PowerPoint”, we go beyond the presentation to share insights in creative and interactive media form, working with our Creative Lab to use the right tools for the job: videos, animations, infographics, newsletters, virtual immersive experiences and even using props (from popcorn to handbags).

Blogs, News, and Insights

Keep up to date

Building Bridges: Fostering a Stronger Culture of DE&I in Market Research

This year, HRW had the privilege of being invited to speak on a panel at the BHBIA Spring Event: Building a Strong DE&am...

Navigating Uncertainty: Addressing the Complexities of Predicting Future Prescribing

The further we look into the future, the less certain we become. Consider the following questions: What will you...

World Parkinson’s Day – Reflecting on the Latest Developments

Key Takeaways from 2023 International Congress for Parkinson's and Movement Disorders Research has shown that different...

HRW 2024 Annual Innovation Challenge

Innovation has always been an important and integral part of HRW – both externally and internally. That’s why, every...

Waking up to Sleep Disorders

I am moderating a virtual focus group late one evening, with four British GPs. We are discussing insomnia, and it is evi...

Responsible AI: Harnessing Power, Promoting Safety

With the numerous benefits that come with AI in terms of saving time and creativity, there are pitfalls such as hallucin...

Leveraging AI to Enhance Market Research

With numerous AI platforms emerging each day claiming to take your research insights to the next level, it can be unclea...

Demystifying AI: From Fundamentals to Impact

The world of AI is a rapidly evolving space, and it often feels hard to keep up with the pace at which it is developing....

Behavioural Science FAQs

Do you wonder why people make certain decisions? Still getting to grips with how behavioural science can impact your bus...

Bridging the Gap Between Patients and HCPs with Behavioural Science

In the sixth session of our 3rd Annual Celebration of Behavioural Science webinar series, Jeremy Koloski, Senior Behavi...

Episode 35: Antibiotic Resistance Communications

HCPs can sometimes lack confidence in their ability to diagnose, and prescribe antibiotics as a ‘safe’ option, howev...

Episode 34: Self Nudging

Have you been sticking to your New Year’s resolutions? Many of us would’ve set goals at the start of the year to ...

Episode 31, Part 3: Language and Suicide Ideation

In the final segment of our 3-part podcast series, Saket Rao, Behavioural Scientist, shares findings from his master’s...

Episode 33: Agony Aunt

Ever wonder why people make certain decisions? Still getting to grips with how Behavioural science can impact your busin...

Episode 32: Vaccine Hesitancy

During the launch of the COVID-19 vaccine, a significant amount of content circulated expressing skepticism about the re...

Between the Lines: A Thematic and Linguistic Analysis on Cognitive Impairments Associated with Bipolar Disorder

Cognitive impairment associated with bipolar disorder exerts a profound and far-reaching impact. To explore the intricat...

HRW’s use of the Metaverse platform in HCP and Patient Market Research

There has been a lot of talks about the Metaverse and its applications in healthcare. Areas such as remote monitoring, s...

Politics, Prevention and Pride: Evolution of the Vaccines Discourse on Twitter Over the Pandemic

Earlier this year, Katy Irving, Global Head of Behavioural Science, and Lucy Saunders, Director, and key members of HRW ...

Increasing Condom Use and STI Testing: Creating a Behaviourally Informed Sexual Healthcare Campaign

Getting people to engage in preventative sexual health behaviours (condom use, STI testing) is always a challenge. Last ...

Masterclass Menu

At HRW, we welcome the opportunity to share our industry leading ideas, approaches, and example of their real-life appli...

Key Takeaways from This Year’s Annual EphMRA Conference

After a short break from market research due to maternity leave, I was very excited to attend EphMRA this year to hear all about the latest ...

Awards and Key Papers

We are incredibly proud of our team and are eager to celebrate and reward this collection of smart, enthusiastic individuals at every opportunity.

We know that it’s the people who really make a project a success and will recommend the right mix of backgrounds and specialisms to give our client’s the ideal team for the job.

Whether you’re a graduate looking for the right career for you, or an established researcher seeking a new, exciting team, we’re always looking for people to add to our culture and growing business.

Click below to learn about our current vacancies.

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