builder.ai case study

• AI Case Study Generator

Generate professional and engaging case studies effortlessly with our free AI Case Study creator. Simplify the process and showcase your success.

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Case Study Generator

Unlock the power of our case study creator tool—Generate compelling case studies effortlessly with our creator and captivate your audience. With just a few clicks, our smart technology helps you understand data, find trends, and make insightful reports, making your experience better and improving your SEO strategy.

What is a Case Study

A case study is like a detailed story that looks closely at a particular situation, person, or event, especially in the business world. It's a way to understand how things work in real life and learn valuable lessons. For instance, if a business wanted to figure out how another one became successful, they might study that business as a case study.

Let's say there's a small company that started selling handmade products online and became successful. A case study about this business could explain the challenges they faced, the strategies they used to grow, and the results they achieved. By reading this case study, other businesses could learn useful tips and apply them to their situations to improve and succeed.

7 Tips For Writing Great Case Studies

• Pick a Familiar Topic: Choose a client or project that your audience can relate to. This makes it easier for them to see how your solutions might work for their situations.
• Clear Structure: Start with a concise introduction that sets the stage for the case study. Clearly outline the problem, solution, and results to make your case study easy to follow.
• Engaging Storytelling: Turn your case study into a compelling narrative. Use real-world examples, anecdotes, and quotes to make it relatable and interesting for your audience.
• Focus on the Problem: Clearly define the problem or challenge your case study addresses. This helps readers understand the context and sets the foundation for the solution.
• Highlight Solutions: Showcase the strategies or solutions implemented to overcome the problem. Provide details about the process, tools used, and any unique approaches that contributed to the success.
• Optimize for SEO: By incorporating your case study into a blog post using a blog post generator, you enhance its visibility and reach. This, in turn, improves the search engine rankings of your blog post, attracting more organic traffic.
• Quantify Results: Use data and metrics to quantify the impact of your solutions. Whether it's increased revenue, improved efficiency, or customer satisfaction, concrete results add credibility and demonstrate the value of your case study.

What is a Case Study Creator

A free case study generator is a tool or system designed to automatically create detailed case studies. It typically uses predefined templates and may incorporate artificial intelligence (AI) to generate comprehensive analyses of specific situations, events, or individuals.

This tool streamlines the process of crafting informative case studies by extracting key details, analyzing data, and presenting the information in a structured format.

Case study generators are valuable for businesses, students, or professionals seeking to efficiently produce well-organized and insightful case studies without the need for extensive manual effort.

Benefits of Using Case Study Generator

In today's competitive landscape, showcasing your product or service successes is vital. While case studies offer a compelling way to do this, starting from scratch can be time-consuming. That's where case study generators step in, providing a robust solution to streamline the process and unlock various advantages.

• Easy and Quick: A case study generator makes it simple to create detailed studies without spending a lot of time. It's a fast and efficient way to compile information.
• Accessible Online: As an online case study generator, you can use it from anywhere with an internet connection. No need for installations or downloads.
• Free of Cost: Many case study creators are free to use, eliminating the need for any financial investment. This makes it budget-friendly for businesses or individuals.
• AI-Powered Insights: Some generators use AI (artificial intelligence) to analyze data and provide valuable insights. This adds depth and accuracy to your case studies.
• Save Time and Effort: Generate a polished case study in minutes, automating tasks like data analysis and content creation. This frees up your time to focus on other aspects of your business.
• Enhance Quality and Consistency: Case study creators offer templates and AI-powered suggestions, ensuring your studies are well-structured and visually appealing. Consistent quality strengthens your brand image.
• Improve Brand Awareness and Credibility: Sharing case studies on your platforms increases brand awareness and builds trust. Positive impacts on others establish you as a credible provider.
• Boost Lead Generation and Sales: Compelling case studies build trust and showcase your value, attracting leads and converting them into customers, ultimately boosting your sales.
• Increase Customer Engagement and Loyalty: Case studies provide insights into your company, fostering deeper connections, increasing engagement, and promoting long-term loyalty.
• Improve Your Writing Skills: Free AI Case study generators act as learning tools, offering guidance on structure, content, and storytelling. Studying generated drafts refines your writing skills for crafting impactful case studies in the future.

How AI Case Study Generator Works

An online case study generator works by leveraging artificial intelligence algorithms to analyze and synthesize information, creating comprehensive case studies. Here's a simplified explanation of its functioning:

Data Input:

Algorithm analysis:, content generation:, language processing:, who needs a case study creator.

Anyone looking to create informative and detailed case studies can benefit from using an online case study generator. This tool is useful for

Businesses:

Professionals:, individuals:, marketing professionals:, researchers:, why opt for our case study creator.

Are you on the lookout for a top-notch case study generator that combines outstanding features with user-friendliness, all at no cost and without the need for registration? Your search ends here. Our AI-driven case study generator is the ideal solution for you. Here's why you should choose our tool:

Craft Case Study in 50+ Languages:

Incorporate keywords in case study:, user-friendly interface:, 100% free, no registration:, 20+ diverse tones for versatile styles:, how much does your case study creator cost, do i need any writing experience to use a case study generator, what types of case studies can i create with a case study creator, what are some common mistakes people make when creating case studies.

• Not focusing on the benefits to the reader.
• Not using data and results to support their claims.
• Not telling a compelling story.
• Not using visuals effectively.
• Not promoting their case study.

Can I customize the generated case study?

Is the generated content unique.

AI Case Study Generator

It’s free and easy to use. A simple upload of your content and your Case Studies are autogenerated.

Create Case Studies by repurposing audio or video content

The AI works fully automated

No prompt engineering required

Experience the power of AI without needing prompts

Train your AI to exactly sound like you

You can train your AI on a piece of content of yours

Autogenerate Case Studies

Create Case Studies based on the best templates from top-marketers. You will get your insights in the best format possible.

Extracted from your existing content

Work with your team, edit and download Case Studies

Case Studies that sound like you

You can train your AI Case Study Generator to sound like you, so you Case Studies are always in your own tone and style—the opposite of generating generic-sounding content out of thin air.

AI-based content repurposing for your Case Studies

Creating Case Studies is part of every good content marketing strategy. And now it has become even more accessible with AI Case Study Generator.

The best AI Case Study Generator.

Create Case Studies based on your insights, and that sounds like you inside Unifire, thanks to all the AI Case Study Generator’s unique AI-powered features.

Your content is generated based on the best creator templates and hook frameworks.

Collaboration

Unifire is built for collaboration. Live editing, unlimited team members and workspaces included.

Train your AI

AI’s that can sound like you and learn your own writing style. From vocabulary to sentence structure.

What are Case Studies?

Case studies are an incredibly effective tool for demonstrating your expertise and building trust with your audience. They provide real-world examples of how you’ve handled specific challenges, showcasing your strategies and solutions. By diving deep into the details of a particular project, case studies allow you to highlight your successes in a way that will make potential customers become actual customers. So, if you’re looking to boost your credibility and convert more leads, start sharing your case studies today.

How to use the AI Case Study Generator

It couldn’t be easier: Upload a piece of content, audio or video. Let the tool transcribe it and produce your Case Studies.

You can upload audio & video files, directly or via a link. After 2-4 mins you will receive your transcript. Autogenerated.

Auto transcription

We have the best transcription running in the background. 97% accuracy on even the most technical topics speaks for itself.

Edit your transcription

No AI is 100% perfect. So, we let you edit your transcript before hitting the generate content button.

Autogeneration

AI Case Study Generator automatically generates your Case Studies, based on the best templates we could find. So your content is in the best shape when you get it.

Edit & Collaborate

AI Case Study Generator is entirely collaborative and comes with unlimited team seats, workspaces and a full collaborative suite.

Once you’re ready to distribute, simply copy & paste your content into your favourite tools.

Questions about the AI Case Study Generator

It’s free for your first upload. You get 900 credits every month for free to use.

This is dependent on the length of your upload. If you upload 5 hours it will create much more content than if you upload only 5 mins.

Yes, you can train the AI to adopt your own tone & style. This includes sentence structures, vocabulary and more.

Some of the best AI Case Study Generator include Jasper, Reword, Anyword, and others.

YouTube Extractor for creating perfect YouTube Assets

Blog outline generator for creating perfect blog outlines, free twitter thread maker for creating perfect twitter threads, hook sentence generator for creating perfect hook sentences, introduction paragraph generator for creating perfect introduction paragraphs, hashtag generator linkedin free for creating perfect linkedin hashtags, video summary generator for creating perfect video summaries, linkedin post generator for creating perfect linkedin posts, article title generator for creating perfect article titles, ai email newsletter generator for creating perfect email newsletters, your case studies deserve to be perfect, and so does the rest of your content.

Repurpose and scale content whether you are a seasoned marketer or a total novice.

AI Case Study Creator That Brings Stories to Life

Easily create impressive interactive case studies that increase lead engagement and conversion rates.

Used by professional marketing teams at:

Professional case study templates built for storytelling

Simply grab a template and let our AI case study generator✨ bring it to life for you:

How our AI case study generator works

Generate your case study with ai.

Simply type in what you need and let Storydoc do the magic for you!

Edit and bring it to perfection

Let our magic assistant help you through the process
with automatic slide copy and design.

Turbo-charge with integrations

Easily connect your CRM, calendar, and other tools
to move from static PDFs to actionable case studies.

Send. Track. Convert. Track customer engagement and conversion in real-time Generate your case study with AI

Send. track. convert..

Track customer engagement and conversion in real-time

Their case studies are getting attention

“Storydoc gives us the power and flexibility to design case studies and other pieces of content ourselves, even with our limited design experience ."

“With our most recent Storydocs, we're like, ‘Oh my goodness, It brought it to life like we do when we present it , but without the person even being there!’”

" Storydoc sets me apart from my competitors .  My goal is for my business to be memorable and Storydoc allows me to showcase the colors of my business in the best possible way."

A business case studies tool you can trust

Turn your case studies into an engagement tool.

Switch from static PDFs and webpages to interactive case studies created with modern marketing needs in mind.

Stop killing engagement

Readers strongly dislike PDF content . Replace your static case studies with interactive multimedia stories users love and remember.

Grant yourself content superpowers with AI

Easily design amazing interactive case studies by yourself faster than ever, guided by AI. No coding, no design skills needed.

Don’t lose your mobile readers

32% of case studies are opened on mobile  - your storydocs won’t fail to impress on mobile or any other device.

Convert users directly from your case studies

Enable readers to easily take the next step directly from your case studies with smart CTAs like a form, calendar, or live chat.

Wanna know if your case studies are working?

Get real-time analytics on everything . Reading time, scroll depth, conversions, shares, and more.

Make personalized case studies for ABM

Easily personalize prospecting case studies . Add the prospect's name and title with dynamic variables and instantantly apply their branding.

Your readers want a story , not a case study

Give'em what they want, give'em a Storydoc.

Everything that you should know about Storydoc

What is the Storydoc case study creator?

This AI case study generator lets you to intuitively design and write engaging interactive stories that captivate prospects. No coding or design skills needed.

The Storydoc case study designer offers a broad array of interactive slides for startups and new business concepts. These can be quickly and easily customized to align with your vision and requirements.

Storydoc frees you from outdated PPT slide methods, offering instead a scroll-based, web-friendly, mobile-optimized experience, complete with performance analytics.

Is the Storydoc AI case study generator safe?

Absolutely, the Storydoc AI case study creation app is secure and reliable. Your personal information is well-protected and encrypted.

We prioritize your data security, adhering to stringent security policies and best practices. Don't just take our word for it; companies like Meta, Pepsi, and Xerox trust us enough to use Storydoc daily.

For more information see  Our Story page ,  Terms and Conditions , and  Privacy Policy .

Why Storydoc is more than just another AI case study creator?

Storydoc is more than a tool for creating presentations. Instant AI case studies are useful, but they can become repetitive.

Sure, you can create your content faster, but does it truly stand out? Will it be effective? Probably not.

The issue often lies in the traditional PowerPoint design, whether AI-assisted or not. Storydoc takes a different approach.

We create case study experiences that truly engage decision-makers, featuring scrollitelling, multimedia, and in-document navigation.

Check out these examples .

What’s so great about AI-generated case studies?

An AI-generated case study can save you hours, even days, of effort for your startup. However, if you're using an AI PPT case study tool, you're saving time but potentially missing impact.

No one enjoys PowerPoints, even those created with AI. No AI PowerPoint case study tool can deliver a presentation that truly makes a difference. But Storydoc can. Our AI helps you create stories that generate interest and revenue.

Is Storydoc a free case study designer?

The Storydoc AI case study generator enables you to create content faster and more effectively than doing it solo.

Transform your presentations from ordinary to extraordinary in no time. Storydoc offers a 14-day free trial.

Try it out and see if it suits your needs. Based on hundreds of thousands of presentation sessions, we're confident that prospective clients will appreciate it.

Every interactive case study you create during your trial is yours to keep forever, at no cost!

For learning about our paid plans see our  Pricing .

Can I trust Storydoc with my data?

You can trust Storydoc to keep your personal information and business data safe.

The Storydoc app is safe and secure thanks to an encrypted connection . We process your data in accordance with very strict policies.

For more information, see Terms and Conditions , and Privacy Policy .

What's the best way to get started?

The easiest way to start is to visit our Case study templates page , pick a template you like, provide a few details, and see the magic happen - how Storydoc generates a presentation from scratch with your branding, content structure, visuals, and all.

Inside the presentation maker app, you can switch between templates, adjust your design with drag and drop interface, find ready-made slides for any use case, and generate text and images with the help of our AI assistant.

How do I send or share Storydoc case studies?

Storydocs function like web pages; each case study you create has a unique link for easy sending and tracking.

Once your Storydoc is complete, just hit publish. Published presentations are instantly viewable in any browser.

To share your presentation, simply click the Share button and copy the link. Viewers will experience an interactive webpage, far more engaging than a static PowerPoint or PDF.

Can I print Storydoc case studies?

Yes, but currently, this service is only available to our Pro and Enterprise customers. However, this feature will soon be accessible to all Storydoc users directly from the editor.

Keep in mind, a printed Storydoc loses its interactive elements, which are key to its high engagement and charm.

What integrations does Storydoc offer?

All the essential ones! Storydocs provide full content integrations: Calendly, Loom, YouTube, Typeform, and more, all of which can be added to your Storydoc presentation. But we offer much more than the basics.

With Storydoc, you can embed lead-capturing forms, your own live chat, advanced dashboards, in-page payments, and e-signatures.

Learn more on our Integrations page .

Are Storydocs mobile-friendly?

Yes! Storydoc is optimized for flawless mobile performance . No matter the divide or OS your case studies is opened on, the design will be perfect.

Check out similar Storydoc tools

Create your best case study to date

Stop losing opportunities to ineffective case studies. Your new winning case study is one click away!

Generate Case Studies with ClickUp Brain

We don’t officially support a case study generator in ClickUp right now, but we still offer hundreds of advanced AI use cases with ClickUp Brain. If you think we should add a case study generator, share your feedback here .

Free forever.

No credit card.

What Is A Case Study Generator?

Crafting compelling case studies is now more accessible with AI-powered Case Study Generators. By inputting key details such as industry, challenge, solution, and outcomes, this tool can efficiently produce well-structured case studies. Leveraging natural language processing and data analytics, the AI sifts through vast information sources to generate engaging narratives that resonate with the target audience. This not only saves time on manual writing but also ensures consistency and relevance in storytelling. For businesses aiming to showcase their success stories, attract potential clients, or bolster their brand credibility, utilizing an AI Case Study Generator can be a game-changer in simplifying the content creation process and driving impactful results.

Why ClickUp Brain?

ClickUp Brain is the world's first neural network connecting tasks, docs, people, and all of your company’s knowledge with AI. It’s a knowledge manager, project manager, and writer tailored for the way you work. Use it to Generate case studies

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The days of asking a human are over. ClickUp Brain gives instant, accurate answers based on context from any work within and connected to ClickUp.

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With the addition of ClickUp AI, I'm more efficient than ever! It saves me 3x the amount of time spent previously on Project Management tasks. Not only has it enhanced my productivity, but it has also ignited my creativity.

3 Use Cases For Case Studies

Marketing team.

The Case Study Generator can be a valuable asset for marketing teams looking to showcase their success stories and client testimonials. By using this tool, marketing teams can easily create compelling case studies that highlight the company's achievements, problem-solving strategies, and the positive outcomes for clients. Generate visually appealing case studies that can be shared across various marketing channels to attract potential customers and build credibility in the industry. Streamline the process of creating impactful case studies and leverage them to drive lead generation and conversions.

Sales teams can benefit from the Case Study Generator by having a repository of persuasive case studies that demonstrate how the company's products or services have addressed specific customer needs and challenges. By using this tool, sales representatives can access a library of success stories that can be personalized and shared with potential clients to build trust and credibility. Tailor case studies to resonate with different industries or target audiences, making it easier to showcase the value proposition of the offerings. Enhance the sales pitch with real-world examples and boost conversion rates with compelling case studies.

Human Resources Department

For the Human Resources department, the Case Study Generator can be a powerful tool for illustrating the company culture, employee development initiatives, and success stories within the organization. Create case studies that highlight employee achievements, career progression, and the impact of training and development programs. Use these case studies for internal communication purposes, employee onboarding, and talent acquisition efforts. Showcase the positive experiences of employees to attract top talent, improve employee engagement, and foster a positive work environment. The Case Study Generator can be a valuable resource for HR teams looking to promote a culture of growth and success within the organization.

Case Study FAQs

What are the key elements to consider when creating a compelling case study for sales.

Key elements to consider when creating a compelling case study for sales include highlighting the customer's challenge or pain point, detailing the solution provided by your product or service, showcasing measurable results or benefits achieved, incorporating direct quotes or testimonials from the customer, and making it visually engaging with graphs, images, and a clear narrative structure.

Where can I find successful examples of sales case studies to learn from?

You can find successful examples of sales case studies to learn from on company websites, industry publications, business school resources, and marketing research websites.

How can a well-crafted case study improve my sales performance?

A well-crafted case study can improve your sales performance by showcasing real-life success stories of satisfied customers who have benefited from your product or service. This provides social proof, builds credibility, addresses common objections, and helps potential customers visualize the benefits and outcomes they can expect, ultimately leading to increased trust, confidence, and conversion rates.

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How to Use an AI Case Study Generator

If you’ve been toying with the idea of using AI to amp up marketing projects, you’re already on the path to tapping into something incredibly powerful. Enter the AI case study generator – your new best friend in marketing and brand building. These AI content generators can be your secret weapon in creating detailed, compelling customer case studies that capture the essence of your topic, turning a time-consuming task into a breeze.

But where do you start? How do you ensure you’re getting the most out of this AI tool? Let’s explore the ins and outs of using AI case study generators.

What is an AI case study generator?

How to use an ai case study generator effectively.

• Step 1. Choose the right platform

Step 2. Input the necessary information (Product/service and company names + descriptions)

Step 3. add notes for more context (problems or challenges, solutions, and impact), step 4. choose the desired tone for the case study, step 5. review, edit, and refine the ai-generated case study.

An AI case study generator is a tool that automates the creation of case study content with the help of artificial intelligence. It simplifies the process of writing insightful, data-driven case studies, which are crucial for businesses looking to demonstrate their product effectiveness.

Unlike traditional case study creation methods that demand considerable time and effort for structuring and writing, an AI case study generator produces comprehensive case studies with just a few inputs from the user. All you have to do is supply the raw data and content to the tool, and the AI will analyze it to create a solid customer case study.

Narrato’s AI case study generator, offered as part of the AI Content Assistant , can generate a well-written case study using only your notes.

Narrato’s AI case study generator

Its AI writer offers over 100 other AI templates to help you create blog articles, web copy, landing pages ( AI landing page generator ), product descriptions, and more. And if you want to optimize that content for SEO, there’s an AI SEO brief generator and AI keyword generator . Whatever your content creation needs, this platform has an AI template for it. When you can’t find an AI template for your specific requirement, you can easily create one using custom AI templates .

Using an AI case study generator can enhance your marketing efforts, but knowing how to use it effectively is key to achieving the best outcomes. Here’s a simple guide to get the most out of this AI tool.

Step 1. Pick the right AI tool or create a custom template

We will be demonstrating this using Narrato’s AI case study generator. So the first step would be to go to the AI content assistant or your content task page on Narrato, and search for the case study AI template. If you feel that the ready-made template does not give you everything you need in your customer case study, you can even build a custom AI template with your own prompt and inputs.

Once you’re on the tool, you need to input the necessary information about the product/service and company you’re featuring in the case study. Make your inputs detailed and comprehensive to get the best output from the AI tool.

Start by entering your product/service name. If the case study is about a product, be sure to include any specific model or version if applicable. This will help set the context for your case study and give readers a clear idea of what your product is all about.

Next, include a brief description of your product/service. Highlight its key features, benefits, and how it solves a problem for your customers. This description should be concise but informative, to give a clear understanding of what makes your product unique. After that, it’s time to input your company name and a short description of your company. Talk about your company’s mission, values, and why you’re passionate about what you do. This helps build credibility and trust with readers who might be considering your product.

Adding company and product/service info in Narrato’s AI case study generator

After you’ve added the basic details, you need to provide the AI case study generator with some context for building the case study. On Narrato, you can provide this in the form of notes.

First up, you’ll have to define any specific problems or challenges that your customer was facing. Then, add detailed notes for the solution that was provided for those problems and challenges. And finally, add notes explaining the impact of those solutions. Make sure to include any quantitative data as well as qualitative insights that demonstrate the solution’s effectiveness.

Providing Narrato’s AI case study generator with context for the case study

Providing accurate and comprehensive information at this stage can help improve the quality and relevance of the AI-generated case study.

The tone of your case study will greatly impact how your audience perceives and engages with your content. Consider the purpose of your case study. Are you aiming for a formal, professional tone to showcase your expertise in a particular industry? Or would a more casual and conversational tone be more appropriate to connect with your audience on a personal level? It’s also a good idea to think about your target audience at this point. What tone would resonate with them the most? Are they looking for a serious and analytical approach, or would they prefer a lighter and more relatable tone?

Choosing the tone for the AI-generated case study

Narrato also gives you the option to generate a custom tone using the AI brand voice generator . The tool analyzes your sample content pieces to generate a unique brand voice on the platform, which can then be applied to all the content assets. By choosing this as your tone of voice, you can ensure on-brand content every time you use the AI case study generator.

After entering everything, the AI will generate a case study for you, complete with all the relevant info.

AI-generated case study

It’s crucial to review this AI-generated case study. Look for any areas that might require more detail or clarification. Editing and refining the content to add a personal touch, strengthen the narrative, or include additional data can greatly enhance the overall impact of the case study. Remember, the AI provides a strong starting point, but your insights and tweaks turn that foundation into a compelling, effective case study.

That’s a wrap

Using an AI case study generator can seriously up your marketing game, slicing through the hassle and time sink of traditional case study writing methods. Whether you’re aiming to enlighten readers or showcase your brand’s wins, learning how to use this tool is a smart move. In this article, we’ve shown you how. Now it’s on you to make the most of this tool. Remember, the power of AI is immense, but in the end, it’s the human touch—the strategic, creative thinking that you apply in using these tools—that will truly distinguish your case studies.

So, go ahead, and give Narrato’s AI case study generator a try!

Akshita is a content creator, with a penchant for turning complex topics into engaging and informative articles. As a wordsmith with a knack for storytelling, she is constantly looking for an opportunity to create something new.

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Free Online Case Study Generator

Captivate your clients by highlighting your company's solutions, and get valuable insights to improve your business strategy with Venngage's case study templates.

Create a case study report that looks compelling and converts leads without any design experience. Showcase real success stories and challenges that your products and services helped to solve. Join over 40,000 businesses in using Venngage as a marketing solution.

Design from one of our case study templates

Choose from hundreds of case study templates. see all case study templates, design professional case studies for meetings, and negotiations.

Create your own case studies to share compelling success stories. Showcase products, strategies, and tactics that had made your clients grow. You don't need any design experience! All of our case study template designs are created in-house by professional designers.

You don't need to be a designer to create a professional-looking case study infographic, or in-depth, multi-page reports. Pick from our library of easy-to-edit case study templates.

Get access to high-quality stock photos and choose from over 40,000+ icons and illustrations to use. Venngage also offers a wide variety of chart and data visualization widgets that you can customize.

Want to incorporate your brand's identity? We've got you. My Brand Kit feature lets you upload your company logos, fonts, and colors. Perfect to stand out in your presentation!

Get your team involved when creating case studies. Real-time collaboration allows you to provide feedback and apply changes creating a great design in minutes.

How to create a case study in 5 easy steps:

Showcase your challenges to elevate your brand with ease

Customizable Templates

No design experience? No problem! Our stunning template designs will make your data analysis look great without even trying.

User-Friendly Editor

Easily visualize and present complex case study examples with Venngage editor. Use our Smart features to quickly add or remove shapes, lines, and branches with a single click.

Access Stunning Photography

A case study report is more engaging and impressive when you use Venngage's library of 3 million stock photos. Professional and royalty-free.

Data Visualization

With Venngage's free case study creator, you can add data collected from a Google Sheet or CSV, and the chart automatically populates the data.

24/7 Customer Support

Experiencing issues? Have questions about using a feature or need advice? Our support team is available around the clock.

My Brand Kit

Build your brand through consistency. My Brand Kit lets you incorporate your branding into every asset you design in Venngage.

Customize Venngage's Case Study Templates

• Choose your favorite design from the templates library. We have an extended gallery of layouts you can work on. Just organize your qualitative and quantitative data, add customizable graphs, icons and images, set your brand identity, and start creating a comprehensive case study report.
• Use illustrations, icons and photos: Case studies ought to be visually engaging and inviting. That's why Venngage lets you access 40K+ icons and beautiful illustrations, impressive stock photos, and customizable charts and graphs.
• Create branded content without any design help: Branded case studies help your brand really stand out. They're an excellent form of lead generation and branding building. Showcase your expertise and real-life success stories that will win over your readers.

Collaborate with team members and stakeholders in real-time

• Replace online meetings, email threads, chats, or messages by simply clicking "Share" from the editor to send a private link to your peers.
• Share your designs, so people can work together and make adjustments to achieve the perfect showcase for your strategies.
• Work better together. Provide feedback, share expertise, and have insights for a perfect process mapping design.

Download and share your case study design with a click

• Download your document as a PDF or Interactive PDF (to use hyperlinking).
• To print your document, apply print bleeds in the editor and then download it as a PDF.
• Share your completed design using a share link - no need to download a single thing.

Great features that make your report stand out

• My Brand Kit lets you instantly apply your branding to any template design, saving you hours of time and effort.
• Access Pixabay, Pexels, and other libraries for impressive stock photos from around the world - for free.
• Hundreds of font options and styles to suit your design preferences. You can also request fonts we don't have to maintain your brand look.

How do I sign up for Venngage's case study creator?

To start using Venngage's free case study creator, sign up for free using your email, Facebook or Gmail account. Once you create an account you can choose which template to get started with and start editing in the online editor.

How do I write a case study?

The easiest way to write a case study is to get started with a template. This provides you with a pre-set cover page and table of contents; a variety of page layouts to work with; and a picture of how to organize content, add designs and break up text. A case study is not a technical document that needs to be structured in a specific and formal way. You can get creative but focus on making your content clear and easy to understand.

What's an example of a case study?

Case studies, in business and marketing, are stories of success achieved through a product or service. The product can even be a strategy or framework that was pioneered by an industry thought leader. Many brands publish case studies on their website to share how their clients see tremendous value in using their products. The case study essentially chronicles the entire client journey from having a problem, to finding the solution, and the outcome of that solution.

Try Venngage's Case Study Creator today. Sign up for free!

Get started with our case study templates:

Business case study, content marketing case study, lead generation business case study, social media case study.

AI Builder is a new Power Platform capability that allows you to easily automate processes and predict outcomes to help improve business performance. AI Builder is a turnkey solution that brings the power of AI through a point-and-click experience. Using AI Builder, you can add intelligence to your apps even if you have no coding or data science skills.

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Project overview.

Leveraging AI to improve company processes and decision making is not an easy task for businesses as it requires hiring teams of developers and data scientists to build tailored AI models or integrating ready-made AI offerings that have limited customization. Both solutions come at a high cost. They can take years to generate return with uncertain outcomes as well as ethical and security concerns associated with AI. Our goal was to abstract all the complexity of AI models and provide an intuitive experience that lets our persona (a no code - low code user) build and customize AI solutions with ease.

I lead the AI Builder Design Studio. I'm responsible for the creative direction and product innovation. I’ve hired, onboard, and mentor a multi-disciplinary design team of product designers, motion designers, content strategists, and user researchers, spanned across Seattle and Paris.

Watch the video

Some sreenshots

In 2014 Xbox Music was rebranded Groove Music. We joined the Release Studio team under the direction of Claudio Guglieri to focus our attention on the Groove apps. One of my first challenges was to improve the first-run experience with a more engaging and personalized experience.

• Increase Microsoft Groove usage
• Improve retention by providing personalized content that’s always fresh
• Improve App rating

I joined the Groove universal app team as a product designer under the supervision of Claudio Guglieri. My focus was to revisit our onboarding experience to make it more personal and delightful. I worked closely with the research team to identify our problem statements and define opportunities. I created user flows, wireframes, prototypes, motions, redlines, and collaborated with the engineering teams for building the concept on Windows 10, Mobile (iOS & Android), and Xbox consoles.

Design process

Understand the experience, situation, and emotion of our target users.

Synthesise the findings to have a clear understanding of the problems and pain points.

Explore a wide variety of ideas to solve solutions to a problem.

A simple, cheap and fast way to shape ideas to test them.

Ask for feedback on your prototypes and iterate on the ideal solution.

User research

Research helped us identified two main personas. The file activates user and the music streamer. We recruited six participants using the Groove Application to better understand their journey. All participants mentioned they have a valuable collection of music they maintained but also used different kinds of music streaming services. We then ask all participants to use the Groove application to perform two tasks. Open a music file from their local drive and discover new music from our service. For the first task, most participants communicated that they were anxious during the cold start experience when asked to choose a free trial before using the product. For the second task, all participants succeeded in discovering new music. Still, most participants said that it was a tedious task.

Main problems

1/ building a music collection takes time.

New users have to dig in our catalog of songs and playlist to find music they will like and start building a collection. ‍

2/ New users doesn't get music recommendations

The cold start experience isn't optimized for new users has we only propose New and Popular content.

To get a clear overview of the end to end experience, and make sure that I don't miss a use case, I created a user flow that highlights the user path for a new user or a recurrent user.

Taste profile concepts

The main goal of the taste profile is to gather signals from the user with a fun and delighting experience to provide personalized recommendations later on in the service. I've created several design prototypes in Framer and Origami to get a better sense of the user experience and use them in user studies to get feedback.

I started this concept on mobile. The swipe interaction started by Tinder was a good fit for this experience. The user will start with some music Genres, and based on his selection we would ask him to pick five artists.

Like the fist concept the user has to pick some genres first and then a few artists. The interaction here is simpler and less linear. The user decides how many inputs he'd like to give. The main down side of this experience was the lack of music samples on the artist selection.

The third concept is similar to the second one but with a different visual treatment. The participant did like the possibility to search but prefers to see artists' images.

With this concept I wanted to explore the concept of a vertical scroll timeline. Based on the user selection the timeline would refine and propose more accurate recommendations.

For the last concept I wanted to explore a different interaction to discover related artists.

Hallway testing to gather feedback

With the different prototypes created, I recruited 8 participants from our office but not familiar with the product. My goal was to iterate and get fast feedback quickly. The results were enlightening and helped us frame the direction of the taste profile. Below are some key insights from the participants.

End to end flow

Thanks to user feedback, I had a better understanding of the final concept I'd like to build. The timeline approach was the most interesting and scalable solution for users to build a taste profile while discovering new music. Here is a overview of the end to end experience for a new user starting Groove for the first time.

Start Groove

User open the Windows Start menu and select the Microsoft Groove application

Welcome screen

The first screen the user will see is the Welcome screen. Clicking on Get started will launch the Taste profile.

Taste profile

The taste profile is divided in two parts, the header that contains a search and an infinite list of genres and artists.

Taste profile feed

The feed is composed with 80% of suggested content based on previous selection and 20% of new content.

Add artists

The user can mouse hover a tile to hear a 30 seconds preview of the most popular track from an artist and click on it to add it to his taste profile.

The user can also add music genres to his taste profile.

Validate taste profile

Once we have a minimum of 5 seeds, a floating button becomes available for the user to validate his selection.

sucess screen

While we generate the playlists based on the user selection, we display a success screen with artists and genres tiles. Once all the recommendations are ready, the user can navigate to his personalized page.

Your groove

With the taste profile, we will automatically generate a feed of personalized content for the user. Also, we will add the artists selected to the user's collection. This allows the Groove cold start experience to be more personalized and filled with meaningful content.

Taste profile experience

We ended up choosing the Timeline experience and refined the interaction to make it easy to understand and accessible on Mobile and Console.

Takeaways and next steps

This project was exciting and fun to design. Finding the right concept and creating high fidelity prototypes was really challenging. I'm used to low fidelity prototypes, but here we needed an end to end solution that could react to the mouse position, touch gestures, and output sound based on particular conditions. Playing with Framer and Origami was a lot of fun.

With the Music Taste Profile concept finalized, my next step is to move the consumption experience within Groove to optimize the music discovery experience. Make sure to check the Your Groove case study to learn more.

In 2014 Xbox Music was rebranded Groove Music. I joined the Release Studio team under the direction of Claudio Guglieri to focus our attention on the Groove apps. One of my challenge was to revisit the music discovery experience and improve the retention rate.

I joined the Groove universal app team as a product designer under the supervision of Claudio Guglieri. My focus was to revisit the music discovery experience and make it more personal and tailored to our user's taste. I worked closely with the research team to identify our problem statements and define opportunities. I created user flows, wireframes, prototypes, motions, redlines, and collaborated with the engineering teams for building the concept on Windows 10, Mobile (iOS & Android), and Xbox consoles.

How might we?

1/ how might we help our users to discover new music tailored to their music tastes, 2/ how might we make the discovery experience as easy as one click, 3/ how might we make our proposal simple and transparent so our users know what to expect and when.

To get a clear overview of the end to end experience, and make sure that I don't miss a use case, I've laid down the different user paths from launching the Groove application to browsing recommended music.

Competitive analysis

To better understand how our competitors solve these problems, I audited Spotify and Apple Music. Both of them are mostly focusing on playlists to help their users to discover new and fresh content. Spotify releases 55 new playlists a week while Apple music releases 50 playlists a week.

Spotify generates 55 playlists a week

Apple music

Apple Music generates 50 playlists a week

Design explorations

The main concept was to leverage the Music Taste Profile to populate the Your Groove page with meaningful content tailored to the user music taste. I've proposed two main concepts to the leadership team. The first one was around a customized radio that leverages a natural language form contextual to the day of the week and the time of the day. While it was an interesting concept, we thought it wouldn't give enough options to the user. We choose the second concept, which puts playlists at the center of the experience. The page is divided into two main sections, with three main playlists at the top. These playlists give our users a go-to destination every time they start the application. The rest of the page is filled with additional channels of different content types (Albums, Playlists, Radios) and sources (User collection, Groove catalog).

Preview playlist content

I then focused on improving the discovery of new content by allowing our users to preview the top three playlists without entering them. I defined some high-level principles and quickly moved into Framer and Origami to create several interaction prototypes.

For this first concept, I started to look at how we would showcase content within the playlist with a mouse enter interaction.

For this second concept, I started to work on how users will be able to preview music content directly from the playlist tile.

With this iteration, I've refined how we could showcase that a track is loading and playing to improve accessibility and set expectations.

I then ported the preview playlist concept to Mobile and investigated how this would work with touch gestures.

Your Groove experience

With the Taste profile and the Your Groove page, we now have an end-to-end solution that helps new users to get a personalized music experience even on the first launch. It also encourages our recurrent users to come back several times a week to discover new content and get personalized and contextual recommendations. We confirmed this hypothesis as we notice a 7% increase in active users since the launch of this feature.

In 2014 Xbox Music was rebranded Groove Music. I joined the Release Studio team under the direction of Claudio Guglieri to focus our attention on the Groove apps. One of my challenge was to revisit the discovery experience and improve the retention rate.

Three main problems

Many users don't use groove to stream music.

Recurrent file activates users don't see the value of Groove. For them, Groove is just the a player that plays music from their local drive.

Building a music collection takes time

No personalized experience.

Recurrent Groove users expect to see fresh music tailored to their taste every time they visit the application.

To get a clear overview of the end to end experience, and make sure that I don't miss a use case, I've laid down the different user paths from launching Groove to browsing recommended playlists.

Convert file activate users

We looked at the telemetry and notice that 70% of users who start the app don't stream music. With additional research, we discovered that most of these users are those who usually open media files directly from folders instead of using corresponding apps. A lot of these users are not adopting Groove to manage their music and keep launching it through a file activate (aka. Recurrent file activate users). How can we slowly transition these users in using Groove to organize their local collection and ultimately upsell them to the premium experience?

music folder

User goes to his local music folder to play a song from his favorite artist

Now playing screen

Groove opens on the Now Playing screen. Thanks to the Groove Scrapper, the song is identified, and all the relevant metadata are displayed. In parallel, we automatically provide a list of similar songs so the user can continue exploring new music on the service. Lastly, we automatically scan the local folder and add the two songs to his Groove collection.

Switching to the album page, the user will now see songs from his collection organized by albums. Clicking on an album will show the album page with the artist's discography and similar artists.

Artists Library

Inside the Library the user will see a prompt asking to point Groove to his main music folder.

Adding local music

In a few second the user was able to bring all his local music inside Groove. Groove was able to recognize and organize all his music.

Personalized onboarding

With the flow for the file activates user optimized, I then focused on the second persona the music streamer. To reduce churn, I decide to focus on the cold-start experience to improve the music personalization. The main goal is to gather signals from the user with a fun and delighting experience to provide personalized recommendations later on in the service.

I've created several prototypes on Mobile and PC and tested them with 8 participants found in the office but not working the product. The results were enlightening and helped us frame the direction of the taste profile. Below are some key insights from the participants.

Browsers have been around since the early days of the internet. Innovation over the years has emphasized speed, compatibility and safety. But what people do on the web is so much more than just browse.

Our goal was to expand the type of content you can read within your browser and make it accessible to all users. We wanted users to have the best reading experience, allowing them to interact with the book in the same way they might do with a physical book but with more opportunities to enhance their understanding and engagement, with learning tools, notes, highlights, doodles or Cortana. I led a team of 5 designers to design the Windows Books Apps on five platforms (Windows 10, Xbox, Windows Phone 10, iOS and Android mobile and tablet). I've defined the scope and product vision, doing wireframes, user flows, visuals, prototypes, user tests, motions, redlines and supervised the quality of the development until releasing to production. We worked closely with three scrum teams in Paris and two design teams based in Redmond (GMT-7) and Hyderabad (GMT+5:30) working on other parts of EDGE.

I was the design lead for Books in Edge defining the user experience and visual direction on Windows 10, WP10, iOS and Android mobile and tablet. I was leading a small team of two junior designers and worked closely with three scrum teams in Paris and two design teams based in Redmond (GMT-7) and Hyderabad (GMT+5:30) working on other parts of EDGE. I've defined the scope and product vision, doing wireframes, user flows, visuals, prototypes, user tests, motions, redlines and supervised the quality of the development until releasing to production.

We did a comprehensive competitive analysis and ran several user studies with a diverse panel of readers. The goal was for us to have a good understanding of the market and ensure our product brings unique values to our users. Once the project planning was ready, I've built and costed a prioritized design backlog to keep track of our progress and ensure we deliver designs on time. With two junior designers in the team, I decided to create a design process to follow to ensure they have a good understanding of the problem before jumping too quickly on solutions while still giving them some room for autonomy. It consisted of a OneNote page that the designer would fill with, a problem definition, success metrics, list of job stories, competitive analysis, user flows and lastly links to prototypes and visuals.

User interviews

Research showed that users under age 30 are more likely to read their e-books on a phone or computer than on an e-reader or tablet. Additionally, the tablet is the preferred device for long-form reading, but the phone is often used when the tablet is left at home.

Users favored the computer for scenarios where they needed to learn, take notes, highlight content. Users plebiscite e-books over printed books when they are searching for a new book to read quickly. Lastly, e-books are easier to take with you when traveling or commuting and can enhance the reading experience with accessible content and rich media.

I enjoy being able to read any of my books wherever I am. I always have my phone on me, therefore my books come with me.

Factors discouraging e-book usage

Factors encouraging e-book usage.

Typically I start on the iPad and then if I am really into it, I will switch to my phone since I don't have my tablet on me all the time.

Research allowed me to develop better insight of the different user types. Based on my findings, I was able to create two fictional personas. Personas helped the product and design team to recognize that different people have diverse needs and expectations. It helps us during our ideation phase to create a good user experience for our target users and prioritize our backlog properly.

Reading experiences not available everywhere

A lot of users mentioned that they tried to read digital books but that their experience was limited to one platform

Users don't get the value of reading digital books

Many users are hesitant to read digital books as they don't see what are the benefits compared to reading a physical book.

Users expect to use digital books like physical books

Some users expect to use a digital book similarly to a physical book (bookmarking, taking notes, highlighting paragraphs...)

Books library

Edge is the central place to manage content that you need to read, or already read, regardless of the content type and source. The books library let you manage your books purchased on the Microsoft Store. Your reading content and progress remain in sync across all your devices. Whether you're online or offline, your books stay with you.

Get recommendations

New users with no books can easily get popular samples directly from the library and start reading their first book in Edge.

Edge has a built-in experience to share your favorite books with your family and friends easily. You can also highlight text in a book and share your highlighted passage.

Beautiful, engaging and easy to read

Reading a digital book should be fluid and enjoyable. The content beautifully reflows and adapts to my device sizes and reading preferences. Unlike a physical book, the reader provides interactive tools to get the most of your reading experience.

Customized for you

Most of the users don’t know how Verdana compares to Georgia or Segoe UI. We came up with some simple titles that best describe the font and make the selection easier and more friendly.

Reading simplified

Books in Edge makes the navigation in a book easy and intuitive. Readers have a very easy way to find exactly what they are looking for using the table of contents. It allows them to jump through chapters, read summaries in some cases, and more.

Reading designed for Learning​

Use digital ink and annotations to jot down your questions, thoughts and ideas directly on your Books and use Cortana to get answers about content without ever leaving the page you are on​. You can add highlights in four colors, underline, add comments or copy text.

Read out loud

Hear text read out loud. Just right-click (or press and hold) anywhere on the page and select Read aloud. Read aloud will begin automatically reading at the word you selected.

Grammar tools

Grammar tools can assist in reading comprehension by breaking words into syllables and highlighting nouns, verbs, and adjectives.

Reading themes

The user can customize his reading preferences and change font size, screen’s luminosity, select font that best suits his reading habits (news, typewriter, serif, non serif…) and most important of all, change the reading theme.

Design system

With new designers joining the team, the growing number or features, and platform to support. It became clear to me that I needed to invest time in building a robust design system to ease the work of the team and ensure a consistent product.

Materials & Shadows

Books cover states

Books cover

Featured Case Studies

Microsoft books, music taste profile, your groove, xbox support, read our story.

• Get started

Case Study Template

All the space you need to spotlight your business or product’s value including success metrics in Tome’s comprehensive Case Study template.

About this template

Capture the attention of potential clients with Tome’s Case Study template, designed to highlight the heavy-hitting impact your product had. Create a compelling narrative with a look at the successful metrics and hard numbers you drove in this case study alongside eye-grabbing headlines. Fill in details about the challenge you faced, key info on the target audience or customer base, and the solution you provided with the product built. There is ample space for punchy headlines and images to further illustrate your business and/or product.

Template outline

• Checkmark Overview
• Checkmark Highlight Statistics
• Checkmark Challenge
• Checkmark Solution
• Checkmark Result
• Checkmark Text-Only Layout
• Checkmark Image-Only Layout

Tell a powerful story

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Expert tips, what is a case study.

A case study is an in-depth look at an individual or organization. Often they’re used to show the value of a product or service with real-life examples. Your company might walk potential customers through a breakdown of your current client’s success with a particular product. That can be a compelling way to market your products and grow your business.

Case studies are often found on company websites or white papers—or presented directly to potential clients. The key is creating an easily digestible document or presentation that succinctly conveys the value of your product or service. A case study template is a quick way to craft a compelling case study that’s ready to show to clients.

How long should a case study be?

Often a case study is a written document. This is the case when it’s embedded in a white paper or another promotional document. The traditional length for these case studies is 500–1,000 words. That length can provide enough detail without overwhelming the reader.

However, your case studies don’t need to be a full-length document. Instead, consider creating a visual presentation. This format can help you create a powerful narrative that’s going to stick with your audience. After all, images and numbers are more memorable. Utilizing them within your case study can help you capture the value you’re trying to show. Try this case study template to see how compelling your case study can become.

How to write a case study

Let’s dive into how to create your own case study using this Tome template.

Write a compelling headline.

• Start with a headline that immediately tells your audience exactly what they can expect. Think of it like an email subject line. You want to convey your main message in only a sentence—that way your readers understand exactly what’s inside even if they read no further. This case study template draws attention to the headline and makes it front and center.

Give an overview of the case study.

• Next up is the overview slide. This section is an opportunity to briefly summarize the main point of the entire case study. The overview is also your chance to introduce some key stats. Adding numbers is a powerful way to show the concrete value of your products. Potential buyers can see exactly what benefits the case study client experienced.
• The Tome case study template provides you with spaces for a brief paragraph, some key numbers, and context for the stats. It’s designed to give your clients a snapshot of the entire presentation.

Introduce the client.

• After setting the stage, it’s time to explain who the client in the case study is. Outline what they do and their target customers. You might even outline the demographics of their audience. Explain some key characteristics of their business strategy and how they were performing prior to working with your company. The Tome template provides an easy way to showcase your star customer.

Present the problem.

• Your products or services are designed specifically to solve problems. No case study is complete without explaining the challenge your client faced. That perfectly sets you up to illustrate exactly how your company can solve that problem.

Detail the solution.

• Once you’ve set everything up, it’s time to address how your product met the client’s specific needs. Outline your product details and how the customer utilized each one in their own business strategy. With Tome, you can add AI-generated images that make this section more impactful.

Show the results.

• Arguably the most important part of the entire case study is the results. This slide is where you sell your product. It’s where your audience sees how your product solves real-world problems. A well-made results slide can motivate your potential buyer to try your product because they can visualize what you can do for them. The Tome template makes this section the centerpiece of your entire presentation.

End with a call to action.

• Finally, give your audience something to do. After seeing the results, they’re likely motivated. Use that momentum and drive them to convert. You might encourage them to try a demo or to get in touch with your sales team. The Tome template provides an easy way to include your team’s information.

Transform your case study with AI

A well-designed case study can be a powerful tool to build your business and sell your services. It’s a way to show a potential buyer exactly what your team offers and the results they might expect. The key is creating an effective case study presentation. To save you time, Tome provides a case study template. This template gives you these advantages:

• Powerful AI that generates text and images
• Pre-built slides beautiful typography options
• Real-time collaboration and sharing capabilities

Improve your case studies with AI from Tome. Try the template.

Craft your next great idea.

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Step-by-step guide to writing a case study (a template).

Case studies are wonderful content pieces to build trust with a prospective customer. It’s no wonder 47% of marketers agree it’s the most effective content-selling tool.

But case studies can also be boring, hard to follow, and repetitive.

That’s why writing an engaging case study is key to building relationships with your customer. You want them to feel the ups and downs of previous customers, resonate with their challenges, and then see relief in finding a solution.

What if we consider writing a case study as if it were a story? A case study with protagonists, a peak conflict, and a happily ever after in the form of a solution.

This step-by-step guide will cover all the best practices and tips for writing case studies to win over customers.

Plus, you can use Writer’s case study template to streamline the process and ensure consistency across your case studies.

Essential elements of a case study

Before we detail how to write a case study, it’s important to understand what goes into one so you can prepare effectively. Most case studies include:

• Background information on the company
• Description of the problem
• The solution your company provided
• The results of the solution
• Offer takeaways and lessons learned

How to prepare to write a case study

Before you start writing your case study, you’ll need to prepare interviews and resources to ensure all relevant content gets covered.

1. Understand the purpose of the case study

Before writing, it’s important to understand the purpose of your case study .

For example, is the purpose to drive new customer sales? Upgrade your current customers to premium plans? Or convert competitor’s clients to your product?

The purpose will help you determine the format, who to research, and define your objective with the case study.

2. Select the participants

When selecting the participants for your case study, it’s important to choose individuals who represent the issue you’re trying to examine.

The right participants will help your case study resonate with the potential customer, as they can find relatable pain points and desirable outcomes.

For example, imagine your company provides subtitles for videos. Your case study will be about how X company used subtitles to improve their video engagement rate. You’ll likely interview someone within the marketing department as these numbers relate to the performance indicators that they track.

3. Prepare interview questions

Once you’ve selected the participants for your case study, it’s time to prepare the questions.

The questions you ask should elicit detailed responses on their initial problem, the solution, and their thoughts.

These questions should help you further understand the scope of your product’s impact. Lastly, the insights from the questions will help build a storyline for your case study.

4. Conduct the interview

Once you have your questions outlined and set a time for the interview, it’s time for action.

Throughout the interview, be an active listener, stay engaged, and only interrupt the story when extra information is needed.

Let your participant know that all their thoughts and ideas can be edited later, as 17% of case studies don’t get published due to participants not approving their statements.

How to write a compelling case study

A case study covers the challenges of a specific person or organization and the solution they used to overcome their problem.

Let’s dive into a step-by-step guide on how to write one.

1. Start with a strong introductory paragraph

The first paragraph of your case study should introduce the company and provide some background information to provide context to the case study. 

The introduction should give the reader a general overview of the upcoming case study theme.

2. Describe the problem

Introduce the problem that the company was looking to solve.

The challenge will be the main focus of the case study, so go into detail. Be sure to cover what the challenge was, the problems it caused, and why it needed to be solved.

3. Explain the solution

Explain the solution that was implemented. Here, it’s a good opportunity to introduce how your product or service was chosen and implemented by their company.

By discussing the factors that lead to a customer’s choice, readers can identify common valuable factors that lead to a purchase decision.

Then, include why and how the company’s problem was resolved with your solution.

4. Discuss the results of the solution

Take time to cover the results of your solution. Cover any data that helps reinforce your success claims and add the thoughts and reviews of key participants to this section.

Include the impact and benefit the solution has had on their company.

5. Offer takeaways and lessons learned

Include any key takeaway or lesson learned from the case. These can also be any thoughts that’ll help build trust in your reader and educate them on the benefits of your solution.

It’s also good practice to summarize the case study’s key points and offer your insights.

5 best practices for writing an engaging case study

When it comes to writing a compelling case study, there are a few key things to keep in mind.

1. Write it like a story

To make your case study more engaging and exciting, avoid business jargon and deliver what really counts- a story about overcoming challenges. 

Write your case study as a story, with the protagonists and their challenges. This will make your case study memorable and engaging, as it dives straight into the team’s emotions, frustrations, and success.

2. Begin with a strong hook

You need to capture the reader’s attention fast, and an interesting hook is a great way to do that.

Introduce the case study with an engaging client testimonial or quote to get the reader curious to continue reading.

3. Include strong visuals

Add visuals like iconographs, charts, or product images to enhance the case study’s readability and visual appeal.

Images help readers visualize concepts and add proof of the solution’s benefits, making the case study more memorable and impactful.

4. Ensure the structure of the case study is easy to read

Make sure the case study is well-designed and easy to read. You want the reader to be able to skim through the article and digest the information easily.

This is also a good practice to help your case study follow the best SEO practices.

5. Add data and insights

Use data-driven insights in your case study to add validity to your points and show that you’re speaking from experience.

Include numbers that demonstrate the improvement of a customer problem using your solution. These statistics improve trust and confidence in your solution.

Streamline the process with a case study template

Writing a case study can be time-consuming and tricky. By using a case study template you can:

• Automatically creates a professional-looking case study in the proper format
• Saves you time by having a pre-formatted structure that ensures all the information has been filled
• Ensures all language is inclusive and welcoming

How to use the Writer case study template

• Add your company’s name
• Add the customer you’re featuring
• Describe the challenge
• Describe the solution
• Describe the results

Once all this information has been added, Writer’s templates will do the rest!

Each case study can be tweaked to include more information, enrich sections, or customize your brand’s tone using Writer’s AI tools.  

What to do once you’ve written your case study

Once you’ve written your case study, it’s time to share it with the world!

Use your case study as a tool to promote your business value. Start by sharing it on social media, sending it to your email list, and updating it on your website.

In no time, you’ll see how customers learn to trust your business solution thanks to your case studies.

AI-generated content FAQ

How does writer generate content, where does the data for the model come from, how does customization and tuning work, what does writer do with the custom training data i provide, who owns the ip to content created with writer, is the content generated by writer good for seo, writer seems to know some details about my company, even before training it on my own data. where did that come from, where does writer get facts, quotes, and statistics from how can i verify these as true.

Our content generation capabilities are powered by our family of large language models — specifically, deep learning language models trained to generate text. It’s trained on over 300 billion tokens of text data, and the size of the resulting model is over 20 billion parameters. From training, it can understand how language is stitched together and constructed, predicting what might come next given a question or input.

The 300 billion tokens come from open source and public domain text. This includes corpuses of text such as Common Crawl (an extremely large body of text crawled from the web and maintained by the NLP community), books, and a complete copy of Wikipedia.

To customize the outputs, we rely on best-in-class examples from you. This can be just one to two examples, or thousands of examples. With examples, our model can better understand the context in which it’s writing content, making the output more in-line with your domain. Writer can also pick up on language and tone patterns, better matching your style.

If you decide to train Writer with your custom data, that data will only ever be usable in your version of Writer. We will never share your training data or any custom apps you make with anyone.

You, the customer, own all intellectual property rights to content created using Writer.

Google’s algorithms reward original, high-quality content. The content produced by Writer is completely original. Quality is, of course, subjective, but we recommend human team members review output before publishing. Review steps should include checking content structure, fact-checking, and incorporating original insights and information where relevant. Humans and search engine algorithms are unlikely to distinguish AI-generated content if these steps are followed. Read more about AI-generated content and SEO on our blog.

Since our model is trained on public domain text found on the web, the more your company has a presence on the web, the more Writer will know how to generate text based on publicly known company information. If Writer knows nothing or very little about a company, it will generalize based on what it’s seen about other similar companies.

Statistics and facts generated by Writer aren’t necessarily true. The model is suggesting that this is a statement that would fit well in the content, but it has no way to confirm that it’s definitely true. Any facts or statistics you see should be verified by a human editor.

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Case Study Generator

A “case study” is a research methodology that is widely used in a range of fields such as social sciences, education, business, and health. It involves an in-depth investigation of a single individual, group, or event to explore the causes of underlying principles. The idea behind a case study is that the more you understand about an object, whether it’s a person or a phenomenon, the more we can understand about it in a broad sense.

A case study is generally a detailed study of the subject, where the subject can be a person, group, organization, event, issue, or any other entity. The research data is gathered from various sources like documents, observational records, interviews, psychological testing, or archival records.

A good case study is characterized by:

• A clear and concise title The title should clearly identify the focus or central issue of the case study.
• A thorough literature review This step helps to ground the study and establish a framework for interpretation.
• A well-defined subject or issue It should be clear what or whom the case study is about.
• Use of multiple sources of data This helps to provide a more comprehensive insight into the subject matter.
• Detailed description The case study should provide a rich narrative of the issue or case under study, providing the reader with a real sense of the subject’s experience.
• Thoughtful analysis and interpretation The researcher should be able to draw conclusions and make inferences from the data collected.
• Well-structured and clear writing The case study should be well-organized, easy to follow, and free of technical jargon.

Remember, the aim of a good case study is not just to describe, but to illuminate a situation, and reveal what would otherwise not be known. The most valuable case studies provide the reader with new insights or knowledge about the subject.

AI + Machine Learning , Azure AI , Azure AI Services , Azure AI Studio , Azure OpenAI Service , Best practices

AI study guide: The no-cost tools from Microsoft to jump start your generative AI journey

By Natalie Mickey Product Marketing Manager, Data and AI Skilling, Azure

Posted on April 15, 2024 4 min read

The world of AI is constantly changing. Every day it seems there are new ways we can work with generative AI and large language models. It can be hard to know where to start your own learning journey when it comes to AI. Microsoft has put together several resources to help you get started. Whether you are ready to build your own copilot or you’re at the very beginning of your learning journey, read on to find the best and free resources from Microsoft on generative AI training.

Build intelligent apps at enterprise scale with the Azure AI portfolio

Azure AI fundamentals

If you’re just starting out in the world of AI, I highly recommend Microsoft’s Azure AI Fundamentals course . It includes hands on exercises, covers Azure AI Services, and dives into the world of generative AI. You can either take the full course in one sitting or break it up and complete a few modules a day.

Learning path: Azure AI fundamentals

Course highlight: Fundamentals of generative AI module

Azure AI engineer

For those who are more advanced in AI knowledge, or are perhaps software engineers, this learning path is for you. This path will guide you through building AI infused applications that leverage Azure AI Services, Azure AI Search, and Open AI.

Course highlight: Get started with Azure OpenAI Service module

Let’s get building with Azure AI Studio

Imagine a collaborative workshop where you can build AI apps, test pre-trained models, and deploy your creations to the cloud, all without getting lost in mountains of code. In our newest learning path , you will learn how to build generative AI applications like custom copilots that use language models to provide value to your users.

Learning path: Create custom copilots with Azure AI Studio (preview)

Course highlight: Build a RAG-based copilot solution with your own data using Azure AI Studio (preview) module

Dive deep into generative AI with Azure OpenAI Service

If you have some familiarity with Azure and experience programming with C# or Python, you can dive right into the Microsoft comprehensive generative AI training.

Learning path: Develop generative AI solutions with Azure OpenAI Service

Course highlight: Implement Retrieval Augmented Generation (RAG) with Azure OpenAI Service module

Cloud Skills Challenges

Microsoft Azure’s Cloud Skills Challenges are free and interactive events that provide access to our tailored skilling resources for specific solution areas. Each 30-day accelerated learning experience helps users get trained in Microsoft AI. The program offers learning modules, virtual training days, and even a virtual leaderboard to compete head-to-head with your peers in the industry. Learn more about Cloud Skills Challenges here , then check out these challenges to put your AI skills to the test.

Invest in App Innovation to Stay Ahead of the Curve

Challenges 1-3 will help you prepare for Microsoft AI Applied Skills, scenario-based credentials. Challenges 4 and 5 will help you prepare for Microsoft Azure AI Certifications, with the potential of a 50% exam discount on your certification of choice 1 .

Challenge #1: Generative AI with Azure OpenAI

In about 18 hours, you’ll learn how to train models to generate original content based on natural language input. You should already have familiarity with Azure and experience programming with C# or Python. Begin now!

Challenge #2: Azure AI Language

Build a natural language processing solution with Azure AI Language. In about 20 hours, you’ll learn how to use language models to interpret the semantic meaning of written or spoken language. You should already have familiarity with the Azure portal and experience programming with C# or Python. Begin now!

Challenge #3: Azure AI Document Intelligence

Show off your smarts with Azure AI Document Intelligence Solutions. In about 21 hours, you’ll learn how to use natural language processing (NLP) solutions to interpret the meaning of written or spoken language. You should already have familiarity with the Azure portal and C# or Python programming. Begin now!

Challenge #4: Azure AI Fundamentals

Build a robust understanding of machine learning and AI principles, covering computer vision, natural language processing, and conversational AI. Tailored for both technical and non-technical backgrounds, this learning adventure guides you through creating no-code predictive models, delving into conversational AI, and more—all in just about 10 hours.

Complete the challenge within 30 days and you’ll be eligible for 50% off the cost of a Microsoft Certification exam. Earning your Azure AI Fundamentals certification can supply the foundation you need to build your career and demonstrate your knowledge of common AI and machine learning workloads—and what Azure services can solve for them. Begin now!

Challenge #5: Azure AI Engineer

Go beyond theory to build the future. This challenge equips you with practical skills for managing and leveraging Microsoft Azure’s Cognitive Services. Learn everything from secure resource provisioning to real-time performance monitoring. You’ll be crafting cutting-edge AI solutions in no time, all while preparing for Exam AI-102 and your Azure AI Engineer Associate certification . Dive into interactive tutorials, hands-on labs, and real-world scenarios. Complete the challenge within 30 days and you’ll be eligible for 50% off the cost of a Microsoft Certification exam 2 . Begin now!

Finally, our free Microsoft AI Virtual Training Days are a great way to immerse yourself in free one or two-day training sessions. We have three great options for Azure AI training:

• Azure AI Fundamentals
• Generative AI Fundamentals
• Building Generative Apps with Azure OpenAI Service

Start your AI learning today

For any and all AI-related learning opportunities, check out the Microsoft Learn AI Hub including tailored AI training guidance . You can also follow our Azure AI and Machine Learning Tech Community Blogs for monthly study guides .

• Microsoft Cloud Skills Challenge | 30 Days to Learn It – Official Rules
• https://developer.microsoft.com/en-us/offers/30-days-to-learn-it/official-rules#terms-and-conditions

Let us know what you think of Azure and what you would like to see in the future.

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Case Study: How Aggressively Should a Bank Pursue AI?

• Thomas H. Davenport
• George Westerman

A Malaysia-based CEO weighs the risks and potential benefits of turning a traditional bank into an AI-first institution.

Siti Rahman, the CEO of Malaysia-based NVF Bank, faces a pivotal decision. Her head of AI innovation, a recent recruit from Google, has a bold plan. It requires a substantial investment but aims to transform the traditional bank into an AI-first institution, substantially reducing head count and the number of branches. The bank’s CFO worries they are chasing the next hype cycle and cautions against valuing efficiency above all else. Siti must weigh the bank’s mixed history with AI, the resistance to losing the human touch in banking services, and the risks of falling behind in technology against the need for a prudent, incremental approach to innovation.

Two experts offer advice: Noemie Ellezam-Danielo, the chief digital and AI strategy at Société Générale, and Sastry Durvasula, the chief information and client services officer at TIAA.

Siti Rahman, the CEO of Malaysia-headquartered NVF Bank, hurried through the corridors of the university’s computer engineering department. She had directed her driver to the wrong building—thinking of her usual talent-recruitment appearances in the finance department—and now she was running late. As she approached the room, she could hear her head of AI innovation, Michael Lim, who had joined NVF from Google 18 months earlier, breaking the ice with the students. “You know, NVF used to stand for Never Very Fast,” he said to a few giggles. “But the bank is crawling into the 21st century.”

• Thomas H. Davenport is the President’s Distinguished Professor of Information Technology and Management at Babson College, a visiting scholar at the MIT Initiative on the Digital Economy, and a senior adviser to Deloitte’s AI practice. He is a coauthor of All-in on AI: How Smart Companies Win Big with Artificial Intelligence (Harvard Business Review Press, 2023).
• George Westerman is a senior lecturer at MIT Sloan School of Management and a coauthor of Leading Digital (HBR Press, 2014).

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CASE STUDY BMW NORTH AMERICA

Generative AI in the driver’s seat

Accenture and BMW teamed up to create a new platform that uses generative AI to drive decisions across North America, accelerating productivity and experiences.

2-MINUTE READ

Turning enterprise data into knowledge entails sharing deep subject matter expertise between many people and sources. This process takes a considerable amount of time—days, weeks or even months.

But thanks to the power of generative AI, we’re now able to shorten that time frame, going from data to knowledge to real-time insights in just minutes.

That’s what we’re doing with BMW North America, using our Gen AI platform EKHO (Enterprise Knowledge Harmonizer and Orchestrator) to collect and analyze its enterprise data. The platform uses large language models to intelligently answer complex questions across business functions and use cases.

The heart of the platform contains multiple AI-enabled applications (GPT agents) that intelligently choose the right data source and pull information based on the user’s question and enterprise-specific data.

When an employee asks a question through the platform’s simple interface, it selects the right knowledge base and continues to refine answers based on the user’s feedback. EKHO solves new issues by learning from and applying past scenarios and pulling any new information added to the knowledge bases in real time.

productivity surge with EKHO

Gen AI: The reverb effect

Thanks to the platform’s flexibility, EKHO can be applied to a vast number of tasks across the company—and on the showroom floor.

Imagine a BMW customer walks into a dealership, ready to buy their dream car but not prepared to make lots of decisions. Between the paint, tech, interiors and accessories, there are nearly 10 million possible configurations. Each variable has its own set of rules, which means some features aren’t compatible.

In the past, a BMW salesperson would have to consult manuals—spending hours cross-checking different features and customizations. Using EKHO, salespeople can cut the time consuming process to a matter of minutes.

No limits, all speed

With its customizable architecture, EKHO use cases are virtually limitless across organizations and business functions. For example, in manufacturing, it can be used to optimize supply chain processes by answering inventory and logistics questions.

The EKHO platform also can be integrated with marketing and sales, providing real-time data and customer insights to optimize campaigns.

Regardless of industry or use case complexity, EKHO’s flexible architecture and real-time analysis capabilities have the power to help companies like BMW use data and insights to stay in the fast lane.

We are making bold moves, together

Changi Airport has been ranked the World's Best Airport twelve times. To take the traveler experience to new heights, we created ChangiVerse, an immersive metaverse experience.

Accenture and Marriott International created a new global HR hub that delivers employee experiences as exceptional as the guest experiences that make Marriott, Marriott.

BBVA worked with Accenture to become one of the world’s most customer-centric banks. Using digital technology to reach people where they are has helped them see massive growth.

MEET THE TEAM

Roland Mayr

Senior Managing Director

Raju Ivaturi

Client Account Executive

Harminder Anand

Technology Delivery Lead

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Resolving Workforce Skills Gaps with AI-Powered Insights

Ongoing digital transformation requires a workforce that is proficient in a wide variety of new skills. This briefing explores the use of AI in quantifying such proficiency, through a process known as skills inference. We introduce this concept by means of a case study of Johnson & Johnson, showing how skills inference can provide detailed insight into workforce skills gaps and thereby guide employees’ career development and leaders’ strategic workforce planning.

The April 2024 research briefing is read by author Nick van der Meulen.

DOWNLOAD THE TRANSCRIPT

Follow the research briefing podcast series on SoundCloud.

© 2024 MIT Center for Information Systems Research, van der Meulen, Tona, and Leidner. MIT CISR Research Briefings are published monthly to update the center’s member organizations on current research projects.

Related Publications

Research Briefing

Talking Points

Ai-powered skills inference.

Working Paper: Case Study

Developing a digital-first workforce: ai-driven skills enablement at johnson & johnson.

About the Researchers

Nick van der Meulen, Research Scientist, MIT Center for Information Systems Research (CISR)

Olgerta Tona, Lecturer, University of Gothenburg and Academic Research Fellow, MIT CISR

Dorothy E. Leidner, Professor, University of Virginia and Academic Research Fellow, MIT CISR

Mit center for information systems research (cisr).

Founded in 1974 and grounded in MIT's tradition of combining academic knowledge and practical purpose, MIT CISR helps executives meet the challenge of leading increasingly digital and data-driven organizations. We work directly with digital leaders, executives, and boards to develop our insights. Our consortium forms a global community that comprises more than seventy-five organizations.

MIT CISR Associate Members

MIT CISR wishes to thank all of our associate members for their support and contributions.

MIT CISR's Mission Expand

MIT CISR helps executives meet the challenge of leading increasingly digital and data-driven organizations. We provide insights on how organizations effectively realize value from approaches such as digital business transformation, data monetization, business ecosystems, and the digital workplace. Founded in 1974 and grounded in MIT’s tradition of combining academic knowledge and practical purpose, we work directly with digital leaders, executives, and boards to develop our insights. Our consortium forms a global community that comprises more than seventy-five organizations.

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InfoQ Homepage News Google Announces Agent Builder, Expanded Gemini 1.5, Open-Source Additions

Google Announces Agent Builder, Expanded Gemini 1.5, Open-Source Additions

Apr 17, 2024 2 min read

Andrew Hoblitzell

Infoq article contest.

At the Google Cloud Next 2024 event, Google announced the launch of Vertex AI Agent Builder, the public preview of Google's most advanced generative AI model, Gemini 1.5 Pro, and the addition of open-source language models to the Vertex AI platform.

Vertex AI Agent Builder is a tool designed to help developers easily build generative AI experiences. It offers a no-code console for building AI agents using natural language to open-source frameworks like LlangChain on Vertex AI . The platform also streamlines the process of grounding generative AI outputs in enterprise data. "Vertex AI Agent Builder allows people to very easily and quickly build conversational agents," said Google Cloud CEO Thomas Kurian.

One of the key features of Vertex AI Agent Builder is its ability to build production-grade AI agents using natural language. Developers can create new agents in minutes by defining the goal they want the agent to achieve, providing step-by-step instructions, and sharing conversational examples. For complex goals, developers can stitch together multiple agents, with one agent functioning as the main agent and others as subagents. Agents can call functions or connect to applications to perform tasks for the user.

Vertex AI Agent Builder can improve accuracy and user experience by grounding model outputs in enterprise data, using vector search to build custom embeddings-based RAG systems. Developers also have the option of grounding model outputs in Google Search, combining the power of Google's latest foundation models with access to fresh information to improve the timeliness of results.

Google also announced the public preview of Gemini 1.5 Pro, which can process up to 1 million tokens, around four times the amount of data that Anthropic's Claude 3 model can handle and eight times as much as OpenAI's GPT-4 Turbo . This allows for tasks like analyzing code libraries, reasoning across lengthy documents, and holding long conversations. Google is making Gemini 1.5 Pro available in a public preview in over 180 countries via the Gemini API in Google AI Studio.

Can Gemini 1.5 actually read all the Harry Potter books at once? I tried it. All the books have ~1M words (1.6M tokens). Gemini fits about 5.7 books out of 7. I used it to generate a graph of the characters and it CRUSHED it. - Deedy

Google also announced the addition of Meta's Llama 2 and Anthropic's Claude 2 open-source language models to the Vertex AI Model Garden . This expands the variety of open-source models available on the Vertex AI platform, which already includes Google's own PaLM model. Vertex AI now provides access to over 100 curated models for developers to choose from.

Developers interested in learning more can check out the material on YouTube or read the wrap-up documentation.

About the Author

Rate this article, this content is in the ai, ml & data engineering topic, related topics:.

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