advertising writing essay

Free Advertising Essay Examples & Topics

The advertising industry plays a critical role in modern society. We can see ads everywhere. They make us create opinions about all that we see, from food to politics. It is also the main source of income for most of the media, from newspapers to Facebook.

What can you write in an essay on advertisement?

In essence, your task is to compose an advertisement review. You have to analyze an ad or a few and explain how it promotes the product. Who does it appeal to? Tell about its aim and target audience. Then describe the main points and how it impacts people, providing your opinion. Write about the influence of advertising and your own impression.

To make it easier for you to decide on a topic for your advertising essay, our team has created a list of ideas for you. We also analyzed the structure of this type of academic paper and prepared some advertising essay examples.

Advertisement Essay Structure

When you’re writing a standard academic piece, your essay on advertising should be five paragraphs long. In the table below, we will analyze what you should describe and how to do so in detail.

• Introduction: Describe the product and provide some background information about it. You should state what exactly you will analyze. Include your personal opinion in this part. Explain why the company needs a commercial for the product. Summarize the content of the ad.
• Thesis Statement: Mention the main descriptive points that will appear in the body of your essay. There is no need to introduce your personal opinion in the thesis . Focus only on the vital aspects. Don’t write more than two sentences — preferably stick to one.
• Body Paragraphs: Here, you should describe the target audience of the commercial in any essay on ads. Besides, in the paragraphs, write about the concept of the brand and advertised product. Provide a visual analysis of the ad: colors, lighting, actors, and props and their meaning. Then switch your focus to the pros and cons of the ad.
• Conclusion: Try to keep it short and logical, covering the most significant points. Summarize the information about the targeted audience, the aim of the ad, and if they achieved it.

The structure above can serve as an outline for your argumentative essay on any chosen topic. But that’s not all. To write a successful essay, you need to take a few steps before writing:

• Select a topic . Try to remember some ads that you have recently seen. Think of your reaction to them and choose the one that strikes you the most. You can also use one of the topics from this article instead.
• Carry out research . Make a semiotic analysis of the ad. Search for the psychological techniques, values, and tricks used in the ad. Also, focus on the purpose of the advertisement.
• Determine the audience. Your essay should be interesting to your readers. Make sure you highlight the aspects that are valuable for them. Avoid mentioning unsuitable details or using a wrong writing tone.

Don’t hurry.

Spend some time planning your essay and create an outline. Try to understand what the creator of the commercial is aiming to say. Think of the advertisement is successful or not and make your analysis simple and involving. Of course, highlight the positive and the negative aspects of the ad.

13 Advertising Essay Topics

As we mentioned above, choosing the right advertisement essay topic is a vital part of the job. In this section, we will provide a few ideas, among which you can find a suitable one for your assignment.

Try one of the following advertising topics:

• Should alcohol advertisements be banned entirely?
• Nike feminist commercials and their significance to women.
• How Coca-Cola commercials became a symbol of Christmas.
• The advantages and disadvantages of Internet ads.
• What is wrong with shampoo ads?
• Advertising strategies on social media.
• The adverse effects of violence in the media.
• How does advertising affect children?
• The ethical side of the advertising industry.
• Marketing strategies in the political advertisement.
• How does advertising affect the economy?
• What are the main media and advertisement techniques of Netflix?
• Unethical aspects of using women objectification in ads.
• Hybrid marketing model as a way of reducing costs for a company.

Thank you for reading this article! You can also find some useful advertising essay examples below. They will help you to see how to use all these tips.

435 Best Essay Examples on Advertising

Facebook should be banned essay (privacy invasion, social effects, etc.), facebook essay, facebook should be banned.

• Words: 3209

McDonald’s Company: Bandwagon Technique

Advantage and disadvantage of facebook.

• Words: 1373

Coca-Cola: Advertisement Critique

• Words: 1930

Sexual Imagery in Advertising

• Words: 2885

Crest Toothpaste Advertisement’s Rhetorical Analysis

• Words: 1201

Coca-Cola Company’s Advertising Effectiveness

Water advertisement, a rhetorical analysis: “chevy commercial 2014”.

• Words: 1495

Nivea: Analyzing and Evaluating an Advertisement

Facebook’s negative and positive effects on children.

• Words: 1207

“Open that Coca-Cola”. Advertisement Analysis

Successful advertising in fashion.

• Words: 4469

7Up Advertisement Campaign

Typography in coca-cola’s advertisements.

• Words: 1819

PepsiCo Inc.’s Kendall Jenner Advertisement

• Words: 2212

Advertisements of Chanel No. 5

• Words: 1743

The BMW Advertisement Analysis

• Words: 1739

Print and Broadcast Computer Advertisements

• Words: 1538

The Nivea Skin Care Product Advertisement

Advertising analysis: real beauty sketches by dove.

• Words: 1424
• Words: 1392

Role of Ethics in Advertising

• Words: 1108

Advertisement Review

Feminism in advertisements of the 1950s and today.

• Words: 2432

The Impact of Social Media on a Brand, Its Image, and Reputation

• Words: 4023

Advertising Strategy and Campaign for Hershey Kisses

• Words: 4443

Dove Ad Campaign for Real Beauty

• Words: 1673

Persuasion Techniques in Dwayne Johnson’s “Got Milk?” Advertisement

• Words: 1476

Porsche 911 Commercial: Analysis of an Advertisement

• Words: 1018

Television Commercial

International advertising and its aspects.

• Words: 5448

The iPad Air Pencil Advertising

Communication dilemma: johnson & johnson tylenol crisis.

• Words: 1787

Social Media and the Hospitality Industry

• Words: 3093

Ethics in Advertising and Its Importance

• Words: 1153

Teen Fashion Advertisement

• Words: 1171

Advertising Campaign for Mountain Dew

Sexually oriented adverts of axe deodoran.

• Words: 1492

Louis Vuitton: Objectives of the Advertising

Multimodal analysis of cosmetic surgery advertising.

• Words: 7050

“The Heart” Movie’s Poster Analysis

• Words: 1664

Propaganda Techniques in the Vitaminwater Advertisement

Advertising strategy for cartier bridal.

• Words: 2482

Can Advertising to Children be Ethical?

• Words: 1378

Coca Cola Advertisement

• Words: 1088

“We Believe: The Best Men Can Be” Advertisement

Location-based marketing and advertising.

• Words: 1910

Gucci Company Advertising

Mcdonald’s, ikea and coca cola brands advertising analysis.

• Words: 1405

Morgan Spurlock’s “POM Wonderful: The Greatest Movie Ever Sold”

Survey carried out at tim hortons.

• Words: 1114

The Effects of Facebook and Other Social Media on Group Mind and Social Pressure

• Words: 1400

BMW Company’s Advertising Strategies

• Words: 1183

“Moms Demand Action” Print Advertisement

Marlboro cigarette advertising semiotic analysis.

• Words: 2304

Examples of Advertisements by Nike, KFC and Coca-Cola

• Words: 1144

The Advertising Industry Development

• Words: 1837

Television (TV) Ad Execution Styles

Cadbury “dairy milk” superbowl commercial, framing and its role in social and political marketing campaigns.

• Words: 2239

Advertising and Branding: Product Positioning

• Words: 1210

TV Advertisements Aimed at Children in Australian should be banned

• Words: 1085

Advertising to Children

• Words: 1865

Sexist Advertising and Gender-Oriented Visuals

• Words: 1149

L’Oréal and Lab Series Advertisements Analysis

• Words: 1310

A Semiotic Analysis of the Dove Racial Ad

• Words: 2265

McDonald’s ”I’m Lovin’ It”: The Illustration

Logical fallacies in advertising.

• Words: 1569

Analysis of Advertising’s Impact

Visual argument analysis: kentucky fried chicken website advertisement, ads promoting l’oreal’s men and women moisturizer.

• Words: 1716

Coca-Cola Company: Multicultural Advertising

Lexus car advertisement, 7up advertisement objective, classification of facebook as a communication media, the crisis communication in the toyota motors.

• Words: 2170

An Analysis of Carney’s “African Rice in the Columbian Exchange”

Click fraud: the dark side of online advertising, logical fallacies in advertisement, controversial advertising: producing cultural affect.

• Words: 2573

Employment of Ethos, Pathos, and Logos

Ban on all advertising of alcohol.

• Words: 1238

Ralph Lauren’s Printed Advertising: Semiotic Analysis

Barbie product advertisement: rhetorical analysis, advertising’ damaging effects in society, coca-cola’s advertising: media and cultural criticism, advertisement «refresh on the coca-cola side of life».

• Words: 1118

Coca Cola Company’s Communication Message

Promotional and advertising strategies – automotive industry.

• Words: 1713

Effective Electronic Advertising

Cigarette advertising.

• Words: 1082

Rhetorical Analysis

Coca-cola open happiness advertisement, quaker oats company business communications practices and strategies (internal & external).

• Words: 1265

Advertisement Analysis: The Camel Cigarette

The colgate and vaccine advertisements, cultural artifact advertisement of makeup, rhetorical triangle of infinity q50 advertisement, critical/contextual analysis.

• Words: 2056

Representation of the Body in Advertising

Facebook usage in business.

• Words: 2146

Conspicuous Consumption and American Advertising on the Internet

• Words: 1222

Analysis of the Starbucks UK Advertising

• Words: 1384

Alcohol and Tobacco Advertising History in the American Media

• Words: 1176

Tea for Trump Public Relation Campaign: ROPE Theory

Nonverbal communication in advertising industry.

• Words: 1195

English Language in Coca-Cola and McDonald’s Advertising in Russia

• Words: 4283

Advertisement: ‘Budweiser: King of Beers’

Advertisement and its types, ad comparison: domino pizza in india and in the usa, advertising to elderly consumers, the chronograph watch’s advertisement.

• Words: 1081

Analysis of the Cadbury Chocolate Commercial

Marlboro: communication in advertising.

• Words: 1811

Advertising Personal Care Products

Rhetoric analysis of nike’s advert, the effectiveness of camel’s advertisement.

• Words: 1404

Essay On Advertisement

500 words essay on advertisement.

We all are living in the age of advertisements. When you step out, just take a quick look around and you will lay eyes upon at least one advertisement in whichever form. In today’s modern world of trade and business, advertisement plays an essential role. All traders, big and small, make use of it to advertise their goods and services. Through essay on advertisement, we will go through the advantages and ways of advertisements.

The Various Ways Of Advertisement

Advertisements help people become aware of any product or service through the use of commercial methods. This kind of publicity helps to endorse a specific interest of a person for product sale.

As the world is becoming more competitive now, everyone wants to be ahead in the competition. Thus, the advertisement also comes under the same category. Advertising is done in a lot of ways.

There is an employment column which lists down job vacancies that is beneficial for unemployed candidates. Similarly, matrimonial advertisement help people find a bride or groom for marriageable prospects.

Further, advertising also happens to find lost people, shops, plots, good and more. Through this, people get to know about a nearby shop is on sale or the availability of a new tutor or coaching centre.

Nowadays, advertisements have evolved from newspapers to the internet. Earlier there were advertisements in movie theatres, magazines, building walls. But now, we have the television and internet which advertises goods and services.

As a large section of society spends a lot of time on the internet, people are targeting their ads towards it. A single ad posting on the internet reaches to millions of people within a matter of few seconds. Thus, advertising in any form is effective.

Benefits of Advertisements

As advertisements are everywhere, for some magazines and newspapers, it is their main source of income generation. It not only benefit the producer but also the consumer. It is because producers get sales and consumer gets the right product.

Moreover, the models who act in the advertisements also earn a handsome amount of money . When we look at technology, we learn that advertising is critical for establishing contact between seller and buyer.

This medium helps the customers to learn about the existence and use of such goods which are ready to avail in the market. Moreover, advertisement manages to reach the nooks and corners of the world to target their potential customers.

Therefore, it benefits a lot of people. Through advertising, people also become aware of the price difference and quality in the market. This allows them to make good choices and not fall to scams.

Get the huge list of more than 500 Essay Topics and Ideas

Conclusion of Essay On Advertisement

All in all, advertisements are very useful but they can also be damaging. Thus, it is upon us to use them with sense and ensure they are entertaining and educative. None of us can escape advertisements as we are already at this age. But, what we can do is use our intelligence for weeding out the bad ones and benefitting from the right ones.

FAQ on Essay On Advertisement

Question 1: What is the importance of advertisement in our life?

Answer 1: Advertising is the best way to communicate with customers. It helps informs the customers about the brands available in the market and the variety of products which can be useful to them.

Question 2: What are the advantages of advertising?

Answer 2: The advantages of advertising are that firstly, it introduces a new product in the market. Thus, it helps in expanding the market. As a result, sales also increase. Consumers become aware of and receive better quality products.

Customize your course in 30 seconds

Which class are you in.

• Travelling Essay
• Picnic Essay
• Our Country Essay
• My Parents Essay
• Essay on Favourite Personality
• Essay on Memorable Day of My Life
• Essay on Knowledge is Power
• Essay on Gurpurab
• Essay on My Favourite Season
• Essay on Types of Sports

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Download the App

Want to create or adapt books like this? Learn more about how Pressbooks supports open publishing practices.

16 Drafting Your Ad Analysis

Dr. Karen Palmer

Now that you have a solid outline, it’s time to start writing your ad analysis paper! Here we will work through fleshing out each part of your outline–turning your outline into a full draft.

Introduction

The first part of your paper is your introduction. You may remember from the Writing Formula chapter that an introduction consists of three main parts: the hook, the introduction to the topic, and the thesis. Let’s begin with the hook. A hook does two jobs–it connects the topic of your paper to your readers, and it attempts to capture their attention.

This video highlights some of the most common techniques for writing a good hook:

Now that you have a general idea of what a hook does, let’s focus in on the kind of hook that would be most useful for your ad analysis essay. Let’s say you are doing an analysis on that milk ad we discussed earlier in the text.

Strategy 1: Connect to the topic of the ad: milk. You could say something like, “Do you drink milk?” But…would that really draw in readers? Surely, there is a better way to grab the attention of our audience.

Strategy 2: Connect to the broader topic of advertising. Here you might say something like, “Advertisers are always trying to get our attention.” Sure, this is a broad opening to the paper, but is it really going to make anyone interested in the topic?

A good idea is to brainstorm some current events or topics that link to your ad. A brainstorming list for this milk ad could include lactose intolerance, the concept of looking at TV sitcom characters as role models, the changing role of mothers, and even the pressure placed on moms (and women in general)  to be perfect. Choose something that appeals to you and that illustrates a theme that runs through the ad. When brainstorming with my classes, we often land on the idea of perfection with this particular milk ad. It makes a compelling frame for the paper.

Introducing the topic is just that–letting readers know what the paper will be about. ie An ad for ________ located in _________ magazine illustrates this concept. Note that you need to include the specific product advertised in the ad, the name of the magazine in which the ad is located, and include a connection/transition to your hook.

Finally, the last sentence of your introduction is your thesis. Here you make your argument. While you already wrote a thesis for your outline, you want to double check that the thesis connects in some way to your hook. Our example thesis is: “The advertisers successfully persuade the consumer that milk will make them a great mom by using nostalgia, milk branding, and the image of ideal motherhood.” We might make a slight adjustment here to make the connection a bit more explicit: “The advertisers play on the desire of moms to fulfill an image of perfection by using nostalgia, milk branding, and the image of ideal motherhood.”

In the ad analysis, our background consists of two different sections: the description and the discussion of context.

Description

Remember that your audience cannot see the ad you are discussing. If you were in a room presenting to your audience, you might project an image of the ad up on a screen. Since we can’t do that in an essay, we need to describe the ad for our readers. Essentially, you want your readers to be able to draw a basic picture of your ad–or at least visualize it accurately in their minds.

This video from James Rath discussing how people with visual impairments see images on social media gives an important life reason for learning how to write solid image descriptions:

Here are some good tips for writing a description of an image:

1. Start by giving readers a one sentence overview of the ad. For our milk ad, that might be, “In this ad, three mothers from iconic sitcoms sit side by side in a beauty parlor under old-fashioned hair dryers.”

2. Determine in advance how you want readers to see the image–do you want them to look at the image left to right? Foreground to background? Clockwise? Bottom line here–don’t make readers minds jump around from place to place as they try to visualize the image.

3. Choose the key elements. You don’t have to describe every single thing in this paragraph. Tell readers who the three moms are and what show they are from. Give enough basic details so that readers know the setting is old-fashioned. Remember, you’ll be able to bring forward more detail as you analyze the ad in the body of your paper. Readers don’t need to know what color a person’s eyes are unless it’s a key part of the ad.

4. Don’t forget the text! While you should not write every word in the ad in your description, especially if there are lengthy paragraphs, you should include a brief overview of the text. ie placement, basic overview Again, you’ll be able to give specific quotes that are relevant to your analysis in the body of your paper.

5. Write in present tense!

The context of an ad really focuses on the audience of the ad. Remember that advertisers very carefully consider the audience for their product and create their advertisements to best reach that target audience. Let’s look at this from the perspective of a company looking to place an ad:

So, if an advertiser goes to this much trouble to determine the demographics of their target audience, it’s obviously important! The ad (unless perhaps it was published by an inexperienced advertiser) is not “for everyone.” An ad in Newsweek , no matter how childlike it appears, was not created for children. It was created for the audience who will purchase and read this magazine. When we do an ad analysis, we want to share similar information with our readers. What magazine is the ad placed in? What is the general focus of that publication? What kinds of articles appear in the publication? What general types of ads appear? In short, who is the audience? Of course, you can look at a magazine and get some of this information. You can also do a quick online search for the demographics of the magazine or for their media kit, which is what advertisers look at prior to purchasing advertising space to ensure the magazine is a good fit for their ad.

Now that you have the background out of the way and your audiences thoroughly understand the topic, it’s time to begin your analysis. Your thesis should have given at least three advertising strategies used in the ad. Your paper should include a paragraph for each one of those strategies.

Topic Sentence

The topic sentence should echo the wording of the thesis and clearly introduce the topic. For example, “One way the advertisers use the concept of the perfect mother to convince readers to purchase milk is by using iconic mothers from television shows.” For your next paragraph, you’d want to be sure to include a transition. For example, “Another way” or “In addition to” are both phrases that can be used to show that you are building onto your previous paragraph.

In this part of the paragraph, you want to give specific examples from the ad to support your point.

First, you should introduce the example. “The three moms from iconic tv shows are the focus of this ad.”

Next, you should give specific examples from the ad–this could be pointing out particular details about the images in the ad or quoting from the text–or both! For example, for the milk ad, you might give the specific names of the characters and the shows they are from. You might point out that every detail of their outfits are perfect. That they are wearing makeup and jewelry. That they have their wedding rings prominently focused in the image. You might also quote text, like the line from the ad that says, “Another all-time great mom line.”

Finally, wrap up your examples with a clear explanation of how the example proves your point. For example, you might say that, especially in modern times, it is very difficult for mothers to live up to the standard of perfection set by these three television moms. You might explain how causing readers to feel “less than” sets the stage for them to accept the premise that giving their children milk will make them more like these TV moms.

The wrap up for your paragraph is similar to the wrap up for the evidence provided. Here you want to reiterate your thesis in a simple sentence. For example, you might say, “Using the images of these iconic moms convinces moms that, in order to be a good mom, they must buy milk for their children.”

The conclusion of your paper is essentially a mirror image of your introduction. Think of your paper as an Oreo cookie. The introduction and the conclusion are the cookies that surround the best part–the body of the paper. Like the cookie outsides of the Oreo, the introduction and conclusion should be mirror images of each other.

1. Start with re-stating the thesis.

2. Reiterate the topic.

3. Return to your hook and elaborate.

Unlike an Oreo, the conclusion should not simply copy your introduction word for word in a different order. Try to restate your sentences in a different way. Elaborate on your hook so that you leave readers with something to think about!

 Content written by Dr. Karen Palmer and is licensed CC BY NC.

The Worry Free Writer Copyright © 2020 by Dr. Karen Palmer is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

Share This Book

Advertising - Free Essay Samples And Topic Ideas

Advertising is a means of communication with the users of a product or service, intended to inform or persuade audiences. Essays could discuss the evolution of advertising, the impact of digital technology on advertising, or ethical considerations in advertising. The effectiveness of various advertising strategies and its influence on consumer behavior could also be explored. A substantial compilation of free essay instances related to Advertising you can find at Papersowl. You can use our samples for inspiration to write your own essay, research paper, or just to explore a new topic for yourself.

How are Fast Food Advertising and Childhood Obesity Related

By 1950s, fast food industry boom was in full swing. It was secured in 1951. In the 1950s, McDonald has become a staple of the American diet. Fast food restaurants have been grown more and more and by now, there are over one hundred and sixty thousands fast food restaurants in the United States, becoming a one hundred and ten billion dollar industry. One can’t deny that fast food has become really important in American life nowadays. Whether Americans are […]

Coca-Cola Advertising

Throughout the years Coca-Cola has created an empire for themselves and this is because of their outstanding advertising. This companies history of advertising leads to their success, and continued success in the market today. Coca-Cola has been known to be an inclusive, fun, and a brand driven by the theme of celebration. Celebrities, artists, and special events are some similarities of Coca-Cola advertisements from the past, and now. Coca-Colas first advertisements started in 1886, and they where very plain. No […]

Marketing Mix of Coca Cola and Pepsi Co.

Every marketing mix is used by companies has a marketing strategy. Comparing soft drink companies such as Coca Cola and Pepsi will provide informative information about the marketing mix used by both companies in the industry. Four areas of the marketing mix include product, price, placement, and promotion. Some of Coca Cola and Pepsi marketing mix strategies are similar and they are different. Each company's product positioning and brand strategy will be identified. Coca Cola has a vast product range […]

We will write an essay sample crafted to your needs.

Is Negative Campaign Advertising Bad for Democracy?

Overall, politics has seen an increase in negativity which can be attributed to both the candidates and the media. The candidates themselves attack each other in debates and advertisements and the media is more likely to cover negativity, therefore campaigns are incentivized to develop them. The development of a primarily negative political sphere has increased negative advertisements exponentially; compare “only 10% of advertisements in the 1960 campaign were negative,” (Mattes & Redlawsk, 2014) and “in the 2012 campaign only 14.3% […]

Effects of Alcohol Advertising

The effects of alcohol advertising can be evaluated as either ethical or unethical in the eyes of consumers. After extensive research, it has become apparent that the advertising of alcoholic products has no direct causation to the consumptions of alcohol. Although advertising does have a minimal effect on consumers, the act of drinking alcohol cannot be directly related back to advertising, nor can it be banned from society or removed from the context of reality. Alcohol advertising does not directly promote […]

Gender Representation in Cartoons

Cartoons play an important role in the lives of children. According to Statistics, an average child spends more than 900 hours in school and nearly 1023 hours in front of a TV in a year. Over-viewing of cartoon de-sensitizes children, limits their social interaction skills and obstructs their brain development. This paper analyses how cartoons influence children in the formation of their identities. Other than issues like violent behavior, insensitivity, eye and brain related problems, it unknowingly creates gender – […]

The Issue of Sexism and Racial Inequality in Advertising

The purpose of Advertising is to sell you a product. They use many ways to sell you that product, but they have to get your attention first. The things that people see when it comes to advertising is only face value. No one actually takes time to really analyze the deeper meanings of those ads. They are trying to push a secret message that can sometimes promote abuse of women, and degradation of women is okay. Often times women are […]

Rolling in Style: the Impact of the Kia Soul Hamster Advertising Campaign

In the realm of automotive advertising, few campaigns have been as memorable and impactful as Kia's Soul Hamster series. This advertising phenomenon, which first hit screens in 2009, not only redefined the marketing strategies for cars but also created a cultural icon in the process. This essay dives into the Kia Soul Hamster campaign, exploring its origins, its impact on the Kia brand, and its lasting influence on automotive marketing. The Kia Soul Hamster campaign began as a bold move […]

Women in World War II

Many changes in the United States occurred with the start of World War II. These changes were heavily influenced by society, propaganda, and different kinds of advertising. One major change was the drastic shift of traditionally male jobs being taken over by women as a great number of men went off to fight in the war. This may seem like a step in the right direction for gender equality, but when the war concluded, women were expected to hand their […]

Revolutionizing Advertising: the Dove Body Campaign’s Impact on Beauty Standards

The "Real Beauty" campaign by Dove, which debuted in 2004, brought about a dramatic change in the narratives around body image and advertising. This campaign, which is based on encouraging body acceptance and questioning traditional beauty standards, has changed the way people talk about beauty, self-esteem, and representation globally in addition to changing Dove's brand identity. This article will examine the many aspects of Dove's campaign, its influence on society, and the conversations it has provoked both within and outside […]

Pathos in Advertising: the Power of Emotional Appeal

Persuasion is essential in the realm of advertising for capturing clients' interest and attention. Among the different tactics used, pathos-based advertising has emerged as a powerful instrument for driving customer behavior by harnessing human emotions. This article investigates the notion of pathos in advertising, its efficacy, ethical implications, and effects on customer decision-making. The appeal to emotion is referred to as pathos in Aristotle's modalities of persuasion. Pathos is employed in advertising to elicit emotional reactions from the audience, therefore […]

Marketing Strategies of Starbucks

Starbucks applies various marketing strategies, encapsulated under each of the four marketing mix variables, namely product, promotion, pricing, and place. The company employs these strategies to design and avail valuable products and services to its targeted consumers. It also applies these strategies to position itself appropriately, distinguish its products from its competitors' offerings and to appeal to consumers across diverse stages of the decision-making process. Product The product construct entails intangible and tangible elements of the company's physical products and […]

What the Advertising Message should be Like

According to Jakobson’s model, the advertising message has to attract attention (phatic function), persuade (conative function), rely on reason (referential function) or emotions (emotive function), and get people to act (conative and referential functions). Jakobson’s (1956) multilingual function is not considered for the purposes of this study. Referential function: the message conveyed by the advert is clear: it makes explicit reference to the “red taste of life” , including the most exciting aspects of life, among them, good wine. Emotive […]

Food Advertising and Marketing Directed

Interpretation of findings To summarise the important questions that best represent the data and the results from this investigation: 88% of consumers have access to at least one fast food place Majority of consumers consume fast food more than three times a month Television is most popular for showing advertisements and all consumers receive a fair share of hours of television per week 88% of consumers view at least one advertisement per day Almost half of these consumers feel hungry […]

Focus on Facebook Advertising

According to Nicholas Carr’s essay, “The faster we surf across the Web – the more links we click and pages we view – the more opportunities Google and other companies gain to collect information about us and to feed us advertisements”. This process of collecting information about us is worrisome because they would have our private information, and we don’t know how they will use this. I have searched my browsing history and have noticed how many ads correspond to […]

Movie Network Analysis: how Much does Advertising Affect

In modern times it is impossible to go anywhere without there being a form of advertisement shown somewhere, even if you have no electronics yourself. However, where does one draw the line between what is all for “show” and what is actually considered real news? In the film,  “Network”, one can see the satirical argument being made is that human life is less than money, or in this case TV ratings. One of the most memorable parts of the film is […]

Analysis of Marketing Mix Strategies for Wal-Mart Stores Company

Wal-Mart Stores Inc. is an American multinational retailing corporation that was formed in 1962 and incorporated in 1969 and therefore has over 30 years of operation in providing retail services. It operates as a chain of discount department stores, hypermarkets, and grocery stores and it's the world largest company in terms of revenue with an annual return of over $ 480 million dollars. The understanding of a company marketing mix is important as it helps understand what the product or […]

Attitudes and Purchase Intent of Consumer Towards Advertising

Connection between customer mentalities, purchasing goal as well as advertising is a territory in advertising research that has gotten a great deal of consideration for a long time. Because of the way that there’s an association regarding customer attitudes and purchase intention on advertisements, generous consideration are received (Ha, John, Janda & Muthaly, 2011; MacKenzie & Lutz, 1989; Mehta, 2000; Mittal, 1994; O’Donohoe, 1995). Attitudes towards advertising is comprehensively alluded to as "a scholarly inclination to react in a reliably […]

Use of Artificial Intelligence in Marketing

The Oxford English Dictionary defines artificial intelligence as "the theory and development of computer systems able to perform tasks normally requiring human intelligence." To elaborate this definition, Artificial Intelligence will use the same algorithm once created to produce different results based on the amount and accuracy of data fed. Most large companies employ Artificial Intelligence tool in their marketing strategies for personalized and relevant communication, personalization of products, set prices, integrated marketing communication and. It also allows doing things better […]

Facebook Business Analysis

In terms of Facebook's Executive Team Mark Zuckerberg remains President and CEO, according to the 2018 Investor Report, he is responsible for the broad and global direction of the company's mission, along with setting goals and strategy that lead product development. The COO of the company, Sherly Sandberg is responsible to direct the business operations and all strategies and recommendations related to operations. In addition, to her role at Facebook, Sherly Sandberg is also a well-known U.S. female business leader […]

Smoking and the Rhetorical Analysis of a TUPP Ad

The overall composition of an anti-smoking advertisement is designed to make addicted smokers feel ashamed of themselves. Most especially in this advertisement from the organization based in California Tobacco Use Prevention Program (TUPP). This analysis focuses on the aspects of these advertisement's components that might persuade the target audience, which in this case would be young women in their seemingly early twenties and are adjusting into the party scene. The advertising manipulates the audience to think a certain way about […]

Working People in a Coffee Shop

In the present quick evolving economy, promoting has obtained another measurement. With quick jumps in the utilization of online networking from one viewpoint and an economy that is unsteady and testing on alternate, brands need to change in accordance with another scene and receive another system to be viable. The initial step is to glance around and acknowledge the current test and after that make advertising intends to develop the business. Here are a couple of difficulties organizations look as […]

The Connection of Artificial Intelligence and Marketing

Artificial intelligence connects quite well with marketing, and if used in conjunction, companies can achieve success. According to the Merriam Webster dictionary, Artificial Intelligence is "the capability of a machine to imitate intelligent human behavior." It's quite an interesting concept, which helps cater to the personalization that consumers desire. Many major companies, such as Google, Facebook, and Spotify, use artificial intelligence. It can offer a deeper understanding of customer wants, needs, and preferences at an efficient rate. Marketing can make […]

Artificial Intelligence in Content Marketing

Each year the are more and more jobs that are being done by Artificial Intelligence(AI) driven automated machines instead of people. Artificial intelligence refers to machines with capabilities that imitate human intelligence associated with the learning and problem solving. AI already plays a large role in the field of content marketing by helping to streamline processes at a time of large content overload. There are only a handful of sectors in which automation is not threat, but that to might […]

American Dream and the Great Gatsby

The American Dream has changed since Fitzgerald wrote The Great Gatsby. Now, most people think the American Dream means happiness through money and what it can buy. Whereas Fitzgerald thought it meant happiness in any way possible. If you asked me what I believed the American Dream was before reading this book I would have said that I did not know what the American Dream was but after looking it up I would have thought it meant happiness through money. […]

The Disney Marketing Machine

Since the first Star Wars film came out in 1977, box office revenues have totaled roughly $6.84 billion. However, the total franchise revenue is estimated to be $30.54 billion (Kalb). As shown through these statistics, the branding of Star Wars and the use of product placement, merchandise, and licensing opportunities that followed the film are what truly brought in the big bucks. Disney bought the Star Wars franchise from Lucasfilm in 2012 for $4 Billion, and it has proved to […]

Essay about Media Law

For years, women have been degraded, objectified, and misrepresented through advertisements, magazines, and other media messages. Women are portrayed as sexual objects, cliche stereotypes such as a “housewife”, and are altered by photo proliferation softwares to resemble the “Barbie doll” image. During a class discussion in my creative strategy class, my professor displayed an advertisement that angered me to my core. The ad was for a men’s shoe company called RedTape and the image displayed four women posing sexually inside […]

Netflix Inc: an Important Concept in Marketing

An important concept in marketing is the four P's, product, place, price, and promotion. Product is the first P of the four P's in marketing. You have to have a product before you can continue with the next steps. The product is important because you need to create something that satisfies people's needs. Netflix is an over the top media services provider. Its primary business is its subscription based streaming service which offers online streaming of movies and television programs […]

Zuckerberg – the Founder and CEO of Facebook

The social media platform founded by Mark Zuckerberg Facebook back in 2004 with the help of some of his colleagues is suffering problems internally and externally. With a proper organizational development plan, the company can begin its rise once more. Facebook's mission is to "give people the power to build a community and bring the world closer together." (Facebook, 2017) Based off of its media offerings, Facebook's vision is "People use Facebook to stay connected with friends and family, to […]

Advertisements as Anti-Smoking Tool

Anti-Smoking Did you know that in the United States that almost 20 percent of adults smokes cigarettes? Smoking cigarettes are one of the most preventable leading cause of death. The anti-smoking advertisement by The Real Cost Commercial "Stay in Control" often pops up on across our televisions and our social media, frequently broadcasting the deadly effects of tobacco use through shocking images, and vivid videos. The advertisement I picked is a dull colored picture, portraying a high school girl signing […]

Featured Categories

Related topic, additional example essays.

• Apple vs Samsung: Compare And Contrast
• Are Electric Cars Better Than Petrol Diesel Cars?
• My Personal American Dream
• Social Media and Mental Health
• No Cell Phones Allowed in Class
• 5 Reasons Your Kid Should Not Have a Cell Phone: Addiction and Responsible Use

1. Tell Us Your Requirements

2. Pick your perfect writer

3. Get Your Paper and Pay

Hi! I'm Amy, your personal assistant!

Don't know where to start? Give me your paper requirements and I connect you to an academic expert.

short deadlines

100% Plagiarism-Free

Certified writers

• Dissertation
• PowerPoint Presentation
• Book Report/Review
• Research Proposal
• Math Problems
• Proofreading
• Movie Review
• Cover Letter Writing
• Personal Statement
• Nursing Paper
• Argumentative Essay
• Research Paper
• Discussion Board Post

Starting an Essay on Advertising

Table of Contents

To start off, whenever you are writing an essay on a particular topic, the first thing is to strive to make your audience get a picture of what you are talking about. The best way to do so is by first defining your topic or explaining what it is that you aim to achieve or how the reader will benefit. As far as advertising goes, we are going to look at some of the angles an advertising essay can be approached from.

Essay on Advertising : Sample Approaches

The first way to approach advertising essays can be through looking at how advertisements are brought to life from conception to implementation. This means looking at the different players in the industry and what they do. How they impact advertising and their ways of doing business. This alone can be approached from many different angles depending on the resources one has as a writer and how far they are willing to go to find out the finer details. This is where as an advertising essay writer ; one can cover various media used to roll out advertising campaigns. Whether it is television, the internet, outdoor advertising, print, audio or audio-visual media the list is endless.

Advertising Organization

Figure 2 advertising medium

While writing this sort of essay, it is also important to look at how the whole organizations of the industry including the key figures that make advertisements come to life. This includes companies and advertising agencies that create the adverts.

Advertisements are a huge part of our everyday lives; everywhere we go we see different types of ads which appeal to different target audiences differently. Advertising techniques have changed along the way, and this also influences the way companies/business sell to their customers, with the internet or online advertisements, we have seen more online business or e-commerce which has, in turn, forced businesses to do doorstep deliveries. This mostly is common in food and fashion industries.

A Look at Writing Essay on Advertising Ethics

Ethics can be defined as the moral principles that govern a person or group’s behavior. Code of ethics is used by companies, professional organizations and individuals, it contains some rules and principle which help them in making decisions between right and wrong.

Lately, there has been major controversy in the ethics of advertising. A good example is a Calvin Klein undergarment advertisement that appeared in Times Square. On a billboard was a photo of two children in underwear, standing on a sofa, smiling and playful. The advertisement was criticized as sexual and promoting pedophilia.

Some advertisements are very creative and fun; however, with the competitive nature of the industry, they are continuously becoming unethical in comparison to the advertisements in the 50’s. For example:

• Television consumers today are exposed to many ads which interrupt attention to their most favorite programs.
• Advertisements wrongly target vulnerable populations with a poor diet such as fast foods the likes of KFC or McDonald’s, hence lifestyle diseases such as obesity or diabetes at a very young age.
• Some ads brainwash children who attend to them reducing the children into nagging and pestering towards parents in relation to advertised products.
• Using obscene materials and content has been a great ethical disaster in advertising. Obscenity such as sex appeals has been used to attract viewership a practice that is not ideal for an ethical society.

An ethical ad is the one which does not lie, does not make any fake or false claims and is in the limit of decency. Nowadays advertisers only focus on their sales; they just want to attract customers and increase their sales. They present their ads in such a way that people start thinking that this is the best product as compared to others however most products are found to be fake, false and misleading customers.

Nevertheless, the positive side of advertisements cannot be ignored. Of course, advertising increases awareness about services and products of organizations without which the profitability and sale of these products would be difficult. In other words, demand is a product of advertising since it educates potential consumers about new market offers.

As you can see, there are a lot of angles one can approach an essay on advertising as has been highlighted above. My hope is that this has been an eye opener on the essay possibilities in this industry.

Writing a Good Tornado Research Paper

TOP 100 Gender Equality Essay Topics

Definition of beauty essay sample

• Entertainment
• Environment
• Information Science and Technology
• Social Issues

Home Essay Samples Business

Essay Samples on Advertising

The role of advertising in society: functions and effects.

Advertising has become an omnipresent force in modern society, shaping our perceptions, influencing our choices, and impacting our culture. This essay delves into the multifaceted role of advertising in society, exploring its functions, effects on consumers, and broader implications for culture and the economy. Functions...

• Advertising

Advantages and Disadvantages of Online Advertising: Navigating the Digital Marketplace

In today's interconnected world, online advertising has become an integral part of business strategies, revolutionizing the way companies promote their products and services. With its potential to reach vast audiences, online advertising offers a range of advantages and disadvantages that shape the dynamics of the...

• Marketing and Advertising

The Role That Consumer Behavior Plays on Advertising and Cancel Culture

Society has been conditioned into a consumer culture by advertising outlets since the beginning of time. Advertising in mass media is common to all in America. The mediums for advertising include television, internet, radio, print media and mobile app platforms. Through various marketing methods, advertising...

• Cancel Culture
• Consumer Behavior

Should Artists Music Be Used in Advertisements

Music should definitely be used in advertisements because it creates appealing commercials, it supports a musician’s growing career, and it benefits the sales of a corporation. First of all, music in advertisements displays a fully pleasing commercial. In other words, music has potential to give...

Typography: From Billboards to Street Signs

Typography is everywhere we look, in the books we read on the websites we visit even in everyday life, from billboards to street signs, product packaging and even on your mobile phone. It is the art and technique of designing and arranging type. Today the...

Stressed out with your paper?

Consider using writing assistance:

• 100% unique papers
• 3 hrs deadline option

Way of Struggling Brands and Advertising or Word-Of-Mouth

Amazon allows users to submit reviews to the web page of each product. Reviewers must evaluate the product on system from 1 to 5 stars. Amazon provides a badging option for reviewers which indicate the real name of the reviewer and indicates that the reviewer...

How Advertising Influences Consumer Behaviour

In the modern day world , every concept has theories from past decade to explain its existence which is also in the case of advertising. The advertising theories tries to explain how advertising influences consumer behaviour and also how it establishes a base for an...

The Advertisement Analysis Of The Pears Soap

The first bar of the iconic transparent Pears soap was manufactured in London in 1807. Over the course of two centuries, Pears has released multiple advertisements in order to convince consumers to buy their product. Pears’ website boasts about the uniqueness and purity of their...

The Analysis Of Small World Machines Advertisement

Introduction Advertisement becomes an important role in this modern era. Advertisement is a way to promote the company’s product and services. Most of the big firms create their brand image through the advertisement. In this paper, I am going to analyze the Coca Cola advertisement...

That’s Nutellable’: An Analysis Of Advertisement Of Nutella

It is very hard to find someone in the world, especially western world, who does not know ‘nutella’. Nutella has been originated in Italy in 1940 by a pastry chef Pietro Ferrero. Since then, Nutella has been one of the most delightful experiences of the...

• Advertising Analysis

Analysis Of Comcast Advertisement, A Popular Ad

Description of AD The ad message came from COMCAST NBUNIVERSAL and was advertised through the Politica magazine published on October 16th, 2019. A URL has been provided at the left bottom of the magazine. The ad contains an image of people and a laptop which...

Advertisement Analysis: Analysing The Old Spice Ad

Most people watch television everyday, and there are many ads that present themselves in between every program. If you do watch television, then you’ve most likely seen the iconic Old Spice commercials with the rapid talking actor Isaiah Mustafa. The commercial series first went on...

Ad Analysis Of The Allies, Hitler's Campaign

“All propaganda has to be popular and has to accommodate itself to the comprehension of the least intelligent of those whom it seeks to reach” -Adolf Hitler. This is ironic because Hitler used propaganda to help try to exterminate the Jewish people, but he makes...

The Semiotic Advertisement Analysis: Connotations And Denotations

Advertisements are a rich source for semiotic investigation and frequently reveal significant ideological attitudes. Once having analysed L’Oreal’s text, by using semiotic techniques, one will realise that not only are they advertising their well-known products (the lipstick), but they are simultaneously fortifying beliefs and values...

Ad Analysis: The Objectification And Sexism In Original Red

If you were to observe the world around you one would notice that advertisements are everywhere. They surround us in our day to day lives on billboards, phones, media, television, radios, etc. making up a vast majority of our ever-circulating culture. No two are exactly...

History of Wendy’s: Analysis of the Dave’s Single Advertisement

Wendy's is an American international fast food restaurant chain founded by Dave Thomas on November 15, 1969, in Columbus, Ohio. The company moved its headquarters to Dublin, Ohio. on January 29, 2006. The chain is known for its square hamburgers, sea salt fries, and their...

Overview of the Effects of Direct Mail Distribution

When a company or business starts, the owners need to advertize it to raise awareness about the certain company. For this task, they advertise themselves by mails, pamphlets and other means available depending on the budget. Direct mail is defined as the delivery of the...

Messages of Political Propaganda in Advertising for Young Children

The definition of propaganda is about spreading information with a cause, whereas advertising is an attempt to influence the buying behaviour of customers or clients using a persuasive message. The similarity of both words is for the cause of spreading, even if it includes engraving...

Overview on Brands Impact on Turning Society Into Lost Personalities 

Americans are worst when it comes to consumerism; that’s a well known fact. If it would be up to numbers for example, they constitute only %5 of the entire world population but they consume %24 of the energy in the world. They eat 200 billion...

The Manipulation of Search Engine Technology in Advertising

Locating the brand also face changes in web search engine marketing which includes spam, fierce competition and fraud click. One of the effective ways of audience acquisition strategy is search engine marketing (SEM), SEM allow firms to advertise their product on search engines (Boughton, 2005)....

• Search Engine
• World Wide Web

Weight Loss Advertisement and Product Targeting

In today's society there many flyers around the world on huge poster boards showing some sort of product targeting at women and men at ages 15 and up into reducing their own weight. The public tend to feel determined about their physical appearance, so experimenting...

• Target Market
• Weight Loss

The Breakdown of Burger King's Advertising Strategy

Executive summary For about 60 years, Burger King has served fire seared cheeseburgers at a reasonable cost. In this sense, the inexpensive food chain best known for it’s larger than average sandwich has been only predictable. This paper will analyze the picture changes Burger King...

• Burger King

Ireland'S Ancient East Campaign Marketing Analysis

Ireland’s Ancient East has been developed by Fáilte Ireland as a branded visitor experience showcasing Ireland’s living culture and ancient heritage that Ireland has to offer in the midlands/eastern half of the country. To date Fáilte Ireland has invested €31 million into developing the brand....

How Advertisement Can Be Very Insulting Towards Women

Some will say that society nowadays is shape by what our politician thinks or believes in, in fact their personal views shapes the society and others will says those whom their accounts are filled with millions of dollars or those managing or owning the biggest...

Analyse Structures And Techniques Of Television Advertisements

In this section you need to analyse and discuss the various techniques used in a range of UK television advertisements. This can be submitted via a typed report or a presentation. Using the materials on Its Learning, you need to EXPLAIN and provide an example...

Analysis Of Persuasive Elements In McDonalds's Advertisements

I started off my writing process by sitting down and really taking the time to analyze the advertisement I choose. I then proceeded to take the information that I gathered from analyzing it, and I incorporated that to the sheets we got in class with...

Analysis Of The Effective Marketing Communication In Ads

The promotion mix is the specific blend of promotion tools that the company uses to persuasively communicate customer value and build customer relationship; Advertising is among these promotion tools and is defined as any paid form of nonpersonal presentation and promotion of ideas, goods, or...

Effects Of Polarized Advertising On Consumers

Nike’s recent advertisement highlighting former NFL quarterback and Black Lives Matter figurehead Colin Kaepernick was met with deep sentiments of polarization (Green, 2018). This polarization resulted in some consumers declaring that they would never buy a product from Nike again, and other customers increasing their...

• Marketing Management

Research Of The Effects Of Featuring Ads On The Apps Used By Smartphone Users

Introduction The marketing and advertising industry have undergone rapid and tremendous changes over the last couple of years owing to constantly changing technology. Marketing techniques have seen a significant deviation from the conventional methods of engaging customers since the steady rise of the internet and...

The Effectiveness Of Online Advertising Towards Amazon

Executive Summary Through this research, we will understand that the effectiveness of online advertising towards Amazon and identify the advertising can create customers satisfaction among online customers in Malaysia. Customers satisfaction is important for business to earn more profits and gain customers’ loyalty. Customers’ loyalty...

• Online Shopping

The Honest Ads Act In The United States

In the US, Senators have suggested the Honest Ads Act, even as they study other procedures. Those who play out political advertisements on television, radio or print are required to reveal who funded the advertisement. This recommended Act seeks to level the playing arena for...

• American History

The Impact Of Edward Bernays On Advertising

We have come a long way from the advertising tactics of old. Where the first advertisements may have had more to do with the features of the product, nowadays we see companies utilizing soft cells, associating with lifestyle, desirability, and many other desires that don’t...

• Mass Communication
• Public Relations

Best topics on Advertising

1. The Role of Advertising in Society: Functions and Effects

2. Advantages and Disadvantages of Online Advertising: Navigating the Digital Marketplace

3. The Role That Consumer Behavior Plays on Advertising and Cancel Culture

4. Should Artists Music Be Used in Advertisements

5. Typography: From Billboards to Street Signs

6. Way of Struggling Brands and Advertising or Word-Of-Mouth

7. How Advertising Influences Consumer Behaviour

8. The Advertisement Analysis Of The Pears Soap

9. The Analysis Of Small World Machines Advertisement

10. That’s Nutellable’: An Analysis Of Advertisement Of Nutella

11. Analysis Of Comcast Advertisement, A Popular Ad

12. Advertisement Analysis: Analysing The Old Spice Ad

13. Ad Analysis Of The Allies, Hitler’s Campaign

14. The Semiotic Advertisement Analysis: Connotations And Denotations

15. Ad Analysis: The Objectification And Sexism In Original Red

• Democratic Leadership
• Family Business
• Dunkin Donuts
• Leadership Styles

Need writing help?

You can always rely on us no matter what type of paper you need

*No hidden charges

100% Unique Essays

Absolutely Confidential

Money Back Guarantee

By clicking “Send Essay”, you agree to our Terms of service and Privacy statement. We will occasionally send you account related emails

You can also get a UNIQUE essay on this or any other topic

Thank you! We’ll contact you as soon as possible.

Excellent essay writing blog for students seeking help with paper writing. We provide exclusive tips and ideas that can help create the best essay possible.

Advertisement Essay: Writing Tips and Topics

Advertisements are everywhere, from the streets to your mobile phone. On average, people get to see up to 5,000 advertisements and brands in a day. More than 153 of these advertisements get registered in our minds. Advertisements are not just popular, but subconsciously, they form some of our thinking patterns.

Considering the popularity of ads and their importance, it would not be out of place if you are asked to write an advertisement analysis essay. It is commonplace for college essays . This advertisement essay will help you know more about how to write an essay on advertisement.

With advertisement analysis essay examples, you get to learn more about the world of advertisement. There are several ways to write an advertisement essay, from a rhetorical analysis of an advertisement essay to a visual analysis essay advertisement. You can learn about how to write them from our tips on how to write an advertisement analysis essay.

Tips On How To Write An Advertisement Analysis Essay

You do not need an advertisement analysis essay sample to write an advertisement analysis essay. With these tips outlining how you should write an advertisement essay, you can write a good essay. Follow these steps carefully and you will be able to familiarize yourself with these types of essays.

The advertisement analysis introduction is very important. You need to catch the attention of your audience from the first word. Assume your reader has never seen the ad or know the product and include a description of the product and its history.

The introduction of the advertisement analysis should be focused on the subject matter which is the advertisement. You should also point out how the advertisement paints the product as being better than any other product in the market. If the ad doesn’t contain any such description, it is not so effective. After you have done justice to the introduction, your next paragraph should contain the thesis statement.

This part of the essay embodies the description of your point of view on the advertisement. The thesis of an advertisement essay tells you the message the advertisement conveys and how it conveys it. Your thesis should include the aim of the advertisement, whether to improve sales or to make customers carry out a particular action. You want to keep the part of the essay as short and as simple as you can. It should not be longer than a paragraph.

The body of your analysis should build upon your thesis statement, elaborating on various points of the advertisement and how they are used to achieve the aim of the advertisement. One of the details that would be included in the paragraphs of the essay is the set of people or group for which the advertisement was intended.

You should also highlight the popularity and effectiveness of the ad. Why the advertisement was able to become popular and draw people is important in your analysis. The analysis of an advertisement will also have examples of the rhetorical appeals which are ethos, pathos, and logos. The ethos pathos logos advertisement essay part consists of how the rhetorical appeals are used to draw the attention of the audience.

Logos pertains to the logical appeals of the ad, ethos describes its ethical appeal and pathos illustrates its emotional appeal. Any rhetorical analysis essay example advertisement should contain an analysis of the appeals. After writing all the points that you be reviewed while writing an analyzing advertisement essay, you can move on to the last point in the essay.

Your conclusion is the last paragraph after you have written all your relevant points in your analyze advertisement essay assignment. This paragraph should restate the key points you raised in your analysis in summary form. You should also state if the objective of the advertisement was achieved or not.

Following these steps and tips will help you write a great analysis of an advertisement even if it is a print advertisement analysis essay. Now that you know how to write an analysis essay on an advertisement, let’s look at advertisement essay topics that you can practice your prowess on.

Examples of Advertisement Essay Topics

You don’t have to wait until you have an assignment on advertisement analysis before you understand how to write it. You can practice with these topics and other sample advertisement analysis essay. Once you have seen an advertisement analysis essay example and practised the writing of advertisement analysis essays, you will not find it difficult when you have an assignment on it.

Some of the topics you can practice with are:

• Analysis of a TV Advertisement
• Selling Women on a King’s Length Advertisement Analysis
• Advertisement Analysis of a Mermaid Advertisement
• Advertisement Analysis on the Use of Women in Sport Advertisements
• Accessing the Company Motive in Media Advertisements
• Analysis of Vice Principals on HBO Advertisement
• Advertisement Analysis of Coca-Cola Advertisements

Using the outlined tips and these advertisement essay examples, you can write an advertisement essay sample. You can also check an advertisement analysis essay sample online if you get stuck.

Difference Between An Advertisement Essay and An Advertisement Project

An advertisement project is quite different from an advertisement essay. A school advertisement project could mean in-depth research into an aspect of advertising. These projects are book advertisement projects. Advertisement projects in this regard are longer than an advertisement essay will be.

Advertisement projects could also be the practical execution of an advertisement. You can also be asked to do these projects in the form of coming up with creative advertisement project ideas. These ideas could be implemented in fun ways like the sales of a school play ticket.

Now that you know the difference between advertisement essays and projects, let’s look at how you can make your project ideas stand out above the rest.

How Your Advertisement Project Ideas Can Stand Out?

Devising great project ideas is not as difficult as you might think it is. You just have to put your imagination to it and keep the following tips in mind.

• Incorporate the pop culture influence
• Put cute animals in your ads
• Do funny advertisements; everyone loves a good laugh
• Freebies, Freebies, Freebies; not only will they help people remember the brand but it could also get their loyalty
• Use puns; It stays in people’s memories
• Add some street art to your buildings
• Think outside the box. Do something unusual
• Try jingles; those songs and words never really get old
• Make use of innuendos; give people something to think about for a few minutes after seeing your ad.

Do not worry too much about how you can create an advertisement project. Put one or more of these ideas into good use and you will be able to do so without stress. Contact a writing service and ask for hep. Professionals surely know how to do it properly. Now you know how to write an essay on advertisements and create a great advertisement project.

Take a break from writing.

Top academic experts are here for you.

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Table of Contents

Ai, ethics & human agency, collaboration, information literacy, writing process, textual analysis – how to analyze ads.

• © 2023 by Jennifer Janechek - IBM Quantum

Advertising executives and marketing experts more than likely hope that we remain oblivious to the underlying messages that ads contain and that we perceive their work purely from entertainment and consumerist perspectives rather than for the purpose of critical assessment.

But to critically examine the techniques and appeals advertisers use to lure us into supporting certain products, services, claims, or even individuals is an opportunity to hone our analytical skills—skills that enable us to be informed readers of texts and knowledgeable consumers of persuasion. To begin, let’s consider specific words and phrases that can be used in ad analysis:

• Nostalgia: Advertisements for Coca-Cola, summer vacation destinations, or even political candidates can stir up sentiments or memories of “the good old days.” In a commercial, for example, the use of black and white film and/or flashbacks—illustrated by clothes, music, and/or historical events—can invite a specific audience to reflect on the past and evoke a sense of nostalgia.
• Merchants of “cool”: According to PBS, merchants of “cool” are “creators and sellers of popular culture who have made teenagers the hottest consumer demographic in America.”[1]  Such merchants may include Abercrombie & Fitch, Hollister, Hot Topic, and Aéropostale. Each relies on the tween and teen markets to keep its empire in business and markets its definition of “cool” as the coolest when it comes to youth culture.
• The myth of the “ideal you”: Today, in many cases, advertisers still sell their products in a way that invites us to be the “best” versions of ourselves. Cultural stereotypes substantiate this idea of the “best” self, which exists only in the shared imagination of the advertiser and audience.

Analyzing Ads: Socioeconomic Status

To what social class do you belong? How do you know? Can others tell by how you talk, dress, and act? By how much money you have? By your level of education? By your occupation? Despite the presumed cultural ideal of social equality in America, key markers such as income and education are often used for social classification.

Advertisers for many goods and services often frame their rhetorical appeals—their strategies of persuasion—in terms of audiences who are presumed to belong to a particular, often loosely defined, social class. Frequently, these appeals rely on stereotypical qualities associated with various socioeconomic classes. For example, an advertisement for an expensive women’s pant suit may appear in a magazine like Vogue (generally regarded as appealing to an upper-middle-class or upper-class audience) and may feature a svelte, glamorous model unlikely to grace the pages of a flyer for Walmart (generally regarded as appealing to a lower-middle-class or working-class audience). Rhetorical appeals can work on many socioeconomic levels. A relatively expensive perfume like Chanel N° 5 may appeal to members of the lower-middle or working class as a symbol of upward mobility. When analyzing an ad, you might pay close attention to how the ad appeals to you based upon assumptions regarding your socioeconomic status: What rhetorical moves (e.g., tone, composition, dialogue) enact those appeals?

Take, for example, Honda’s “Impossible Dream” commercial:

What might you say about the movement in this commercial? The music? The changes in the model? How does these factors reflect certain assumptions about socioeconomic status, and what do they make you think buying a Honda-brand vehicle will do for a consumer?

Blue Collar versus White Collar

If we are analyzing an advertisement in which a model is working in a construction area digging a ditch, we might discuss the concept of blue-collar work.

Take, for example, this Cheetos ad:

Who is the audience of this commercial? What is the advertiser trying to say about Cheetos: i.e., what will the consumer get from eating Cheetos? What might you say about the ad’s incorporation of construction workers—their movement, their attitudes, etc.? How does the voice of the Cheetos tiger affect the commercial’s message?

On the other hand, if we are analyzing an advertisement in which a professional is depicted in what looks to be a high-powered office, we might discuss the concept of white-collar work. Advertising executives may have chosen those models and work settings in order to speak to a specific audience. That is, issues of socioeconomic status—including income, education, technical skill, dress, race, and gender—may be at play in creating images and scenarios that specific audiences will believe to be realistic in representing a version of reality. Keep in mind that socioeconomic status is a somewhat complex and controversial issue in American society today, particularly with regard to definitions of class levels. If you feel that an advertisement is capitalizing upon socioeconomic stereotypes, why do you think the advertiser has done this? Contrariwise, if an advertisement is resisting stereotypes, what do you think the advertiser is trying to accomplish?

A Checklist for Analyzing Socioeconomic Status in Print Advertisements

• Who appears to be the target audience for the advertisement?
• What seems to be the general tone of the advertisement? Serious? Playful? Satiric?
• Do you notice any other appeals to stereotypes regarding education or income levels (e.g., the “corporate elite,” the “nouveau riche,” or the “literary elite,” who may or may not earn high incomes but wield “power” by virtue of educational or literary achievements)?
• How would you characterize the overall appearance of the models in the ad? If applicable, how would you characterize their clothing? To what social class would you connect each model’s attire? Are brand names evident (e.g., Ralph Lauren, Ecco)? Are the models well-groomed or scruffy? Healthy or unhealthy? Thin and fit or heavy and out of shape? Do the models’ qualities suggest they are from a particular social class? If so, how? Is the advertiser relying on stereotypical characterizations, then? Why do you think the advertiser chose to portray them in these ways?
• What would you guess the average income is of the individuals featured in the ad and/or of the audience to which the ad appeals?
• Do you notice any particular political appeals that may be related to class? With what social class would you associate these appeals and why?
• Does the ad appeal to any stereotypes based on gender or race?  On what evidence do you ground your assumption?  (Refer to the checklists in “Analyzing Ads: Gender” and “Analyzing Ads: Race” for more specific questions on analyzing gender and race in advertisements.)
• If possible, what do you infer to be the highest degree of education that the individuals featured in the ad hold? Also in terms of level of education, who do you believe is the intended audience?
• What is the setting for the advertisement? An elegant spa? A pizza parlor?
• If text appears in the ad, what level of language is used, and for what purpose? Slang? Other informal language? Technical jargon? Standard American English? Dialect? With what class do you associate the use of this level of language? What is the effect of language use in this advertisement?
• Are symbols, metaphors, hyperbole, allusions, and/or other forms of figurative language used? If so, what is the effect? Does the use of figurative language evoke appeals to class in any way?
• What appeals to ethos, pathos, and logos do you find? Are these appeals related to class issues? Do you notice the use of any logical fallacies related to class issues (e.g., ad hominem, the slippery slope)? How effective are they?
• In what ways does the advertisement appeal to class? Is the goal of the ad to encourage consumers to spend for the purpose of obtaining, or acquiring the appearance of, a higher socioeconomic status? (Examples of such strategy might be ads for a BMW or a Porsche that suggest the consumer would be more likely to attract members of the opposite sex if he or she were to purchase the advertised car.) Or, does the ad urge individuals to pursue an elite status (e.g., an American Express credit card) that will provide the illusion of upward class mobility.

Related Articles

• Analyzing Ads: Race

Brevity - Say More with Less

Clarity (in Speech and Writing)

Coherence - How to Achieve Coherence in Writing

Flow - How to Create Flow in Writing

Inclusivity - Inclusive Language

The Elements of Style - The DNA of Powerful Writing

Suggested Edits

• Please select the purpose of your message. * - Corrections, Typos, or Edits Technical Support/Problems using the site Advertising with Writing Commons Copyright Issues I am contacting you about something else
• Your full name
• Your email address *
• Page URL needing edits *
• Phone This field is for validation purposes and should be left unchanged.

Other Topics:

Citation - Definition - Introduction to Citation in Academic & Professional Writing

• Joseph M. Moxley

Explore the different ways to cite sources in academic and professional writing, including in-text (Parenthetical), numerical, and note citations.

Collaboration - What is the Role of Collaboration in Academic & Professional Writing?

Collaboration refers to the act of working with others or AI to solve problems, coauthor texts, and develop products and services. Collaboration is a highly prized workplace competency in academic...

Genre may reference a type of writing, art, or musical composition; socially-agreed upon expectations about how writers and speakers should respond to particular rhetorical situations; the cultural values; the epistemological assumptions...

Grammar refers to the rules that inform how people and discourse communities use language (e.g., written or spoken English, body language, or visual language) to communicate. Learn about the rhetorical...

Information Literacy - Discerning Quality Information from Noise

Information Literacy refers to the competencies associated with locating, evaluating, using, and archiving information. In order to thrive, much less survive in a global information economy — an economy where information functions as a...

Mindset refers to a person or community’s way of feeling, thinking, and acting about a topic. The mindsets you hold, consciously or subconsciously, shape how you feel, think, and act–and...

Rhetoric: Exploring Its Definition and Impact on Modern Communication

Learn about rhetoric and rhetorical practices (e.g., rhetorical analysis, rhetorical reasoning,  rhetorical situation, and rhetorical stance) so that you can strategically manage how you compose and subsequently produce a text...

Style, most simply, refers to how you say something as opposed to what you say. The style of your writing matters because audiences are unlikely to read your work or...

The Writing Process - Research on Composing

The writing process refers to everything you do in order to complete a writing project. Over the last six decades, researchers have studied and theorized about how writers go about...

Writing Studies

Writing studies refers to an interdisciplinary community of scholars and researchers who study writing. Writing studies also refers to an academic, interdisciplinary discipline – a subject of study. Students in...

Featured Articles

Academic Writing – How to Write for the Academic Community

Professional Writing – How to Write for the Professional World

Credibility & Authority – How to Be Credible & Authoritative in Speech & Writing

Home — Essay Samples — Sociology — Sociology of Media and Communication — Marketing and Advertising

Essays on Marketing and Advertising

The importance of writing an essay on marketing and advertising.

Writing an essay on marketing and advertising is essential for students studying business and communication. It helps them to understand the key concepts and strategies used in promoting products and services. Additionally, it allows them to analyze the latest trends and developments in the field, which is crucial for staying competitive in the industry.

Furthermore, writing an essay on marketing and advertising helps students to develop critical thinking and analytical skills. They learn how to research and evaluate different marketing techniques and their effectiveness, as well as how to present their findings in a coherent and convincing manner.

Here are some tips for writing a successful essay on marketing and advertising:

• Choose a specific topic: Narrow down your focus to a particular aspect of marketing or advertising, such as social media marketing, consumer behavior, or brand management.
• Conduct thorough research: Use reliable sources to gather information and data to support your arguments and claims. This could include academic journals, industry reports, and case studies.
• Organize your ideas: Create an outline to structure your essay and ensure that your arguments flow logically and coherently.
• Provide real-life examples: Use relevant examples from the industry to illustrate your points and make your essay more engaging and persuasive.
• Be critical and objective: Evaluate different marketing and advertising strategies objectively, considering their strengths and weaknesses.
• Use clear and concise language: Avoid jargon and technical terms unless necessary, and ensure that your writing is clear and easy to understand.
• Proofread and edit: Finally, make sure to review and revise your essay to eliminate any spelling or grammar errors and improve its overall clarity and coherence.

The Best Marketing and Advertising Essay Topics

• The impact of social media on marketing and advertising strategies
• The role of influencer marketing in brand promotion
• The effectiveness of traditional advertising vs. digital marketing
• The importance of storytelling in marketing and advertising
• The Impact of Advertising on Consumer Behavior and Society
• The Power of Persuasion: A Reflective Analysis of Advertising Campaigns
• The psychology of consumer behavior and its influence on marketing strategies
• The Role of Financial Projections in Creating a Successful Business Plan
• The evolution of marketing and advertising in the digital age
• The ethical implications of marketing and advertising practices
• The use of data analytics in marketing and advertising decision-making
• The significance of branding in marketing and advertising
• The role of customer engagement in successful marketing and advertising campaigns
• The impact of globalization on marketing and advertising strategies
• The future of artificial intelligence in marketing and advertising
• The power of emotional branding in marketing and advertising
• The challenges of marketing and advertising to Generation Z
• The role of mobile marketing in reaching today's consumers
• The rise of video marketing in the digital era
• The impact of influencer marketing on consumer purchasing decisions
• The effectiveness of personalized marketing in today's competitive landscape
• The role of customer reviews in shaping marketing and advertising strategies
• The importance of integrated marketing communications in reaching target audiences
• The impact of cultural diversity on marketing and advertising campaigns
• The role of content marketing in building brand awareness and loyalty
• The significance of customer retention in marketing and advertising efforts
• The impact of emerging technologies on marketing and advertising strategies
• The challenges and opportunities of marketing and advertising in the age of information overload
• The importance of understanding and adapting to consumer trends in marketing and advertising
• The role of social responsibility in marketing and advertising campaigns
• The significance of customer relationship management in marketing and advertising
• The impact of environmental sustainability on marketing and advertising strategies
• The role of neuromarketing in shaping consumer perceptions and behaviors
• The challenges of marketing and advertising to different generations, such as Baby Boomers, Gen X, Millennials, and Gen Z
• The significance of customer segmentation in targeted marketing and advertising efforts
• The impact of visual storytelling in marketing and advertising campaigns
• The role of virtual and augmented reality in shaping the future of marketing and advertising
• The importance of data privacy and security in marketing and advertising practices
• The role of humor and emotional appeal in effective marketing and advertising
• The significance of understanding and leveraging cultural differences in global marketing and advertising campaigns
• The impact of word-of-mouth marketing in the digital age
• The challenges and opportunities of marketing and advertising to diverse and multicultural audiences
• The role of customer experience in shaping marketing and advertising strategies
• The significance of omnichannel marketing in today's interconnected consumer landscape
• The impact of experiential marketing on consumer engagement and brand loyalty
• The role of storytelling and narrative in effective marketing and advertising
• The importance of understanding and adapting to generational differences in marketing and advertising
• The significance of emotional branding in building strong connections with consumers
• The impact of customer reviews and testimonials on purchasing decisions
• The role of user-generated content in shaping marketing and advertising strategies
• The importance of personalization in marketing and advertising efforts
• The impact of artificial intelligence and machine learning on marketing and advertising
• The challenges and opportunities of marketing and advertising in the age of digital disruption

The Teddy Bear Commercial Analysis

The importance of internet tracking, made-to-order essay as fast as you need it.

Each essay is customized to cater to your unique preferences

+ experts online

Red Bull Target Market Analysis

The significance of marketing and its impact on society, issues related to marketing and advertising as a result of cultural differences, overview of the main strategies in digital marketing, let us write you an essay from scratch.

• 450+ experts on 30 subjects ready to help
• Custom essay delivered in as few as 3 hours

Use of Advertising (aida) on The Global Market

Review on digital marketing, role of marketing in years to come, consumer behaviour in marketing, get a personalized essay in under 3 hours.

Expert-written essays crafted with your exact needs in mind

Marketing Myopia

Customer-centric marketing, online and digital marketing strategies, the benefits of the neuromarketing strategies compared to traditional marketing techniques, a study of domino’s pizza with reference to marketing strategies and consumer behaviour in jammu, why your product's packaging is as important as the product itself, the drawbacks of marketing automation in business organization, the success story of carvaan, the role of a promoter, purpose and importance of the promotional mix for the double decker, pros and cons of medium marketing, applications of artificial neural networks in marketing, the blend of inward and outside components that impact an organization's working circumstance, the importance of ethics in advertising, the use of the internet of things in burger king company, the meaning of research, launch an email marketing campaign in 7 steps, analysis of "believe" advertising campaign, analyzing marketing strategies for promoting tobacco products, how e-cigarette ads are harming canadian youth, relevant topics.

• Social Media
• Effects of Social Media
• Media Analysis
• Polite Speech
• Collaboration
• Digital Communication

By clicking “Check Writers’ Offers”, you agree to our terms of service and privacy policy . We’ll occasionally send you promo and account related email

No need to pay just yet!

Bibliography

We use cookies to personalyze your web-site experience. By continuing we’ll assume you board with our cookie policy .

• Instructions Followed To The Letter
• Deadlines Met At Every Stage
• Unique And Plagiarism Free

• AI Content Shield
• AI KW Research
• AI Assistant
• SEO Optimizer
• AI KW Clustering
• Customer reviews
• The NLO Revolution
• Press Center
• Help Center
• Content Resources
• Facebook Group

Advertisement Essay Introduction: Effective Guide

Table of Contents

Advertisement is the means of publicizing a product or service using commercial methods to create interest and attract a mass market. Advertisement essay is a typical writing assignment for high school and college students. The advertisement essay introduction establishes the topic of the essay, providing background information and briefly summarizing the essay’s main ideas.

An advertisement essay may discuss advertising and analyze the role advertising plays in making a business successful. The introduction of such an essay will provide the reader with a summary of the essay’s central focus. This guide discusses how to write a compelling advertisement essay introduction .

What Is An Advertisement Essay?

Advertisement is a way to create awareness and reach potential clients with certain products or services. An advertisement is an announcement that promotes an event, a service, or a product. They’re informative notices aiming to persuade the public to purchase a product, attend an event or make a donation. Advertisers may use a variety of mediums to make their offerings known, including television, radio, newspapers, magazines, and social media. 

An advertisement essay analyzes the different forms of advertising and the benefits of advertisement to businesses. The introduction of an advertisement essay includes a hook that catches the reader’s attention, background information, and the essay’s thesis.

Advertisement Essay Introduction

The introduction of an advertisement essay is quite similar to any other essay type. It begins with a solid opening paragraph that grabs the readers’ attention, followed by the necessary background of the topic. The introduction also establishes the essay’s purpose (or thesis). 

The advertisement essay introduction must include three main parts:

• The hook : An attention-grabbing opening statement. It could be a bold statement, an interesting anecdote, a thought-provoking question, or a shocking statistic.
• Background Information : Provide the reader with enough information to understand the essay topic better. You may include historical or social context.
• The Thesis : The thesis is the overarching argument of the essay. What are you trying to prove? End your introduction with a statement about the central focus of the essay.

We live in an age full of advertisements. Take a quick look around, and you’ll find at least one advertisement in whichever form. Advertisement plays a major role in the modern world of trade and business. Almost all traders use it to promote their goods and services.

The advantages of advertising are pretty enormous. It is an excellent source of information and entertainment. It also boosts the popularity and awareness of goods and services. Advertisement has become a significant avenue for promoting brand names and generating sales of goods and services. 

Advertising is the most powerful, persuasive, and manipulative tool firms have to control consumers worldwide. It’s a way to persuade customers to buy or consume more of a particular product or service. Its impact on society has been remarkable, especially in this tech age.

With the positive effects come negative implications. Advertising has become a poisonous snake ready to hunt its prey. It manipulates people’s habits, creates false needs, and distorts our society’s values and priorities with sexism.

Advertising isn’t just about informing but also getting the commons to buy available products and services. The advertisement message can be visual or verbal. Products or services must be advertised to increase awareness about a brand or its offerings.

Commonly used media for advertising are magazines, newspapers, hoardings, billboards, T.V., radio, and the internet. The liberal economy and the changing social trends are making advertising multiply. In its non-commercial form, advertising is a powerful educational tool that can reach and motivate people.

An advertisement is a notice or announcement of an event, service, or product. Advertisement is a way to raise awareness about an offering or event and reach potential clients.

To stay competitive, businesses and organizations need to market themselves personally. Billboard advertisements, newspaper ads, radio splashes, and magazine ads are just some forms of advertisements. The most effective ad is the one that grabs attention and builds intrigue about the product or company.

Abir Ghenaiet

Abir is a data analyst and researcher. Among her interests are artificial intelligence, machine learning, and natural language processing. As a humanitarian and educator, she actively supports women in tech and promotes diversity.

Explore All Essay Intro Generator Articles

The different ways to start a comparative essay.

Some writers intend to compare two specific things or ideas through their articles. They write these essays to compare and…

• Essay Intro Generator

Know The Best Way to Start an Expository Essay

Are you into writing essays that tackle a still-unknown fact? Do you know how to write an expository essay? Before…

Writing an Opinion Essay? Read This First!

Students are required to express their opinions on a topic in an opinion essay. Pertinent illustrations and explanations support their…

Identifying the Best Transitions to Start an Essay

A typical academic assignment is the essay, which must meet certain requirements in order to be written properly. Even students…

How to Write Introductions for Synthesis Essays

One of the most exciting assignments you could have is writing a synthesis essay. For a college or university student,…

How to Write Introductions for Music Essays

Music is food for the soul, or so they say. A music essay analyzes or describes a piece of music,…

How to Write an Advertisement: A Complete Guide for Students and Teachers

As with persuasive texts in general, advertisements can take many forms – from billboards and radio jingles to movie trailers and pop-ups on your computer.

In this guide, we’ll work towards writing a standard magazine-format advertisement known as the print ad. Print ads are text-heavy enough to provide something meaty for our students to get their teeth into. Though advertisers are increasingly overlooking print ads in favor of more trackable and often cheaper digital forms of advertising, the same strategies and techniques can apply to both.

Likewise, strategies such as emotive language and other persuasive devices are essential when writing ads. Much of the writing advice that follows applies to the other persuasive texts , which can also be found on our site. Be sure to check it out, also.

Let’s explore the structure and persuasive elements that make an advertisement successful. These elements combine to make us think and act favourably about a service or product. So let’s get into it and learn how to write an advertisement.

A COMPLETE UNIT ON ADVERTISING FOR TEACHERS & STUDENTS

Teach your students essential  MEDIA LITERACY SKILLS  with this  COMPLETE UNIT  on  ADVERTISING.  It’s packed with  ENGAGING, INFORMATIVE & FUN  activities to teach students the persuasive techniques to  READ ADVERTS  and the skills to  WRITE ADVERTS.

This  COMPLETE UNIT OF WORK  will take your students from zero to hero over  FIVE STRATEGIC LESSONS  covered.

PERSUASIVE TECHNIQUES TUTORIAL VIDEO (2:20)

STRUCTURE AND FEATURES OF ADVERTISEMENTS (PERSUASIVE ELEMENTS)

For students to create their own advertisements and successfully employ the various persuasive techniques, they’ll first need to develop a clear understanding of an advertisement’s underlying structure. We’ll explore the primary structural elements and features of advertisements, though the order of how these appear varies from advert to advert. Here, we’ll take a look at the following persuasive text elements.

• Call to Action

THE BRAND NAME AS A PERSUASIVE ELEMENT

The brand name of the product or service frequently comes at the top of the advertisement – though not always. One of the first tasks for students when writing their own advertisement is to decide on a name for their product or service.

Please encourage students to select a name that reflects the product, service, or values they wish to present to their audience.

Brand names have evolved from being wordy and aspirational to very short and snappy since the inception of the internet, so they can be found easily on a search engine.

BRAND NAME CONSIDERATIONS

• What are the names of similar already existing products or services?
• Does the name look and sound good?
• Is the name short, punchy, and memorable?
• Does it evoke a feeling or an idea?
• Is it distinctive and original?

THE AUDIENCE AS A PERSUASIVE ELEMENT

An advertisement’s target audience may not always be immediately apparent and often needs to be inferred through language and imagery choices made by the writer.

However, who the target audience does need to be decided before writing as it will inform subsequent choices on the use of language (e.g. pronouns, tone, etc.) and imagery.

There are several ways to help students determine their target audience. A good starting place is for them to consider creating a target persona, a fictional character who represents the type of person their product or service is aimed at.

• Education level
• Marital status
• Likes/Dislikes
• Who they trust
• What they read/watch

An effective print advertisement presents a product or service in an appealing manner. It quickly conveys essential information about that product or service. It will include a clear and specific offer and also provide the information required for the reader to act on that offer.

Once we have the brand name sorted and the audience defined, it’s time to look at the critical structural elements to consider when writing an ad. It’s important to note that not every element will be used in every ad, but the following model serves well for writing most print advertisements.

THE HEADLINE AS A PERSUASIVE ELEMENT

The ad headline should provide a short, snappy preview of what the reader will find in the copy. A good headline grabs the potential customer’s attention and makes them want to read the rest of the ad. There are several tried and tested means of writing a good headline. Here are 3 of the most effective:

The Problem/Solution Headline – This headline details a problem a potential customer may be facing and offers the solution in the form of the product or service. For example: Tired? Sluggish? Overweight? Excero Bike Gets You Where You Need to Go, Fast!

The Testimonial Headline – This headline uses a quote from a customer’s positive review to help sell the product or service. The testimonial allows the potential customer to see some ‘proof’ upfront before buying. “With the Excero Bike, I lost 15lbs in 15 days. I’m now thinner, fitter, and much, much happier!”

The Question Headline – This headline asks a question that the target customer will be seeking an answer to, for example, “Are you paying too much for your x?” Are You Paying Too Much for Your Gym Membership?

THE LOGO AS A PERSUASIVE ELEMENT

Logos are visual representations of a brand and are used to help promote a range of products and services under a single umbrella and also to allow for quick identification by the reader. They are more of a design element than a writing one.

THE SLOGAN AS A PERSUASIVE ELEMENT

A slogan is a phrase or a short sentence used to represent or sell a particular brand. Usually, they’re designed to be short and snappy to help make them more memorable for readers. Slogans often use alliteration, rhyme, puns, or other figurative language techniques to make their message more memorable.

THE OFFER AS A PERSUASIVE ELEMENT

A good print ad makes readers an offer. This is usually in the form of a benefit the potential customer will gain or a motivating reason for finding out more about the product or service.

The Offer acts as a ‘hook’ that maintains the reader’s focus and draws them into the body of the ad. It can take the form of a time-limited discount or a 2-for-1 offer, etc. This Week Only – 25% Off!

Offers can also form part of the Call to Action at the end of the ad – more details on this soon.

THE BODY COPY AS A PERSUASIVE ELEMENT

Good body text (or body copy) in an ad is well-organized and quickly gets to the point. Readers want to get the necessary information with minimum effort. For the writer, this requires skill, patience, and much editing. There are several different types of body copy that students need to consider when writing their ads. Let’s take a look at 5 of these:

Factual – Factual copy gives the reader just enough factual information about the product or service to persuade them that it’s worth buying.

Humor – Using humor is a tried-and-tested means of making an ad memorable. To use it successfully, students will need to have an excellent understanding of their target audience.

Narrative – This copy tells a story as a way to draw the customer in. Many people are resistant to direct selling. Narrative copy uses the power of storytelling to build a connection with the customer to ‘soft sell’ to them.

Testimonial – While testimonial content usually comes from a customer, it can also come from experts, celebrities, or any kind of spokesperson. The testimonial is based on what the customer or spokesperson liked about the product or service. Testimonials are often woven into the humanity of the ad. This copy appeals to emotions. Rather than boasting directly of the benefits of the product or service, this type of ad evokes the senses and appeals to emotions.

The body copy might include details of available products or services, special offers, or specific information the advertiser wants potential customers to know. Subheadings and bullet points can help organize the text and make information easier to find. Texts should be short and easy to read. Walls of text can be off-putting; if the language is too complex, it may turn off potential customers.

THE CALL TO ACTION AS A PERSUASIVE ELEMENT

The Call to Action or CTA frequently comes at the end of the advertisement. It’s usually made up of a few sentences that invite the reader to take a specific action. This action might take the form of buying the product, sharing contact information, or, in the case of an online ad, clicking on a link to find out more about the product or service.

Call to action Contexts:

• An electronics company encouraging readers to buy their new computer
• A helpline requesting readers to call a number
• A political party urging readers to vote for them in an upcoming election
• A travel agent appealing to readers to book
• A travel agent appealing to readers to book their next holiday through them

There are many ways to write a CTA but some effective strategies that are commonly used include:

• Start with strong action words urging the reader to take action, e.g. Join, Discover, Order, Subscribe, Buy , etc.
• Let the reader know precisely what you want them to do.
• Ensure the necessary contact details are included, e.g. address, email, website address, phone numbers, etc.
• Motivate the reader to take action through the use of promotional offers, e.g. Get 50% off or Book your free consultation today!
• Provide a reason to take action by communicating the benefits, e.g. Losing weight, Saving money, Performing better, etc.
• Use numbers to appeal to the reader, e.g. Save 20% on your next video, Now with 33% extra free! etc.
• Make your audience an offer they can’t refuse, e.g. Book Your School Marketing and Promotion Analysis today – No Strings Attached.
• Create a sense of urgency by limiting a special offer in some way, e.g. 25% off for the first 100 customers, Free T-shirt if booked today, Buy 2 get 1 free this month only , etc.

PERSUASIVE DEVICES

The use of persuasive devices is an essential aspect of writing an advertisement. Our students must clearly understand the following strategies to confidently produce an advertisement that works.

ALLITERATION IN ADVERTISING

This is a literary device that involves the repetition of the initial letter or sound of consecutive words or words near each other. It’s more commonly associated with poetry than nonfiction text types; however, it is also a popular technique used in advertising. Alliteration can help make brand names more memorable. Examples abound, e.g. PayPal, Coca-Cola, Range Rover, and Krispy Kreme, to name but a few.

It’s not just in company names that you’ll find alliteration at work, though. We can also see alliteration alive in slogans such as:

The best four by four by far – Land Rover

Made to make your mouth water – Opal Fruits

Greyhound going great – Greyhound

Don’t dream it. Drive It. – Jaguar

EMOTIVE LANGUAGE

Using emotive language involves deliberately choosing words to provoke an emotional response in the reader. Different ways exist to express the same idea.

We can choose to put a positive, neutral, or negative spin on the same event through the words we select. For example:

Positive: She triumphed gloriously against stiff competition in the spelling bee.

Neutral: She won the spelling bee.

Negative: She received first prize in the poorly attended minor-league spelling bee.

Asking questions can help to engage the reader and persuade them to come to the desired conclusion by themselves. This is the ad equivalent of the ‘show, don’t tell’ mantra employed by fiction writers.

As with all the techniques and strategies, this technique must be used with care. It can have the opposite of the desired effect, such as building resistance in the reader, if used carelessly. Students should avoid making hyperbolic suggestions with their rhetorical questions. For example, the question “Want to lose 50lbs in 2 weeks?” implies a highly exaggerated claim that most intelligent readers will not believe. In this instance, the rhetorical question detracts from the ad’s effectiveness rather than enhances it.

The most important thing for students to remember when using this technique is that they should only ask rhetorical questions in their ads when they can predict with a reasonable degree of certainty what the answer will be in the reader’s mind. Nine times out of ten, that answer should be a simple yes. Questions should be straightforward, as should the answers they generate.

Advertisers know that we usually need to see or hear things several times before we’ll remember them. Also, the reader is more likely to believe something true the more frequently they hear it. For these reasons, advertisements rely heavily on repetition to drive their message home.

In advertising, the repetition of certain keywords or phrases is used to emphasize a specific idea or emotion. When used well, it can increase the overall effectiveness of an ad. However, students should be careful not to bore the reader. Repetition should always be used strategically.

Repetition doesn’t just involve the repeating of words. It can also include repeating colors and images.

Here are some examples of repetition at work.

ADVERTISING WRITING TIPS FOR STUDENTS

• Carefully Consider the recount TYPE and AUDIENCE before writing.
• Keep the title simple, e.g. My First Day at High School
• Organize the text using paragraphs, e.g. a new paragraph for each section. Use the first orientation paragraph to set the scene by introducing characters, setting, and context.
• Write the recount in chronological order – the order in which things happened and keep it in the past tense – relating events that have already happened.
• Choose the correct perspective from which to write the recount, e.g. personal recounts will be told from a first-person perspective (e.g. I, me, etc.). Factual recounts are most often told from the third-person perspective (e.g. she, he, they, etc.).
• Use time connectives to help organize the text and link the different sections of the recount together.
• Avoid repetitive use of language like then x, then y, and then z.”
• Aim to draw the reader into the action by using descriptive and figurative language
• Focus on the most critical/exciting parts.
• Use plenty of detail but ensure it is relevant to the purpose of the recount.

PERSUASIVE VOCABULARY

Vocabulary can elicit an emotional response beyond the literal meaning of the words used. When students understand this, they understand a powerful tool of persuasion.

PERSUASIVE ADVERTISING STRATEGIES

The Pain Solution: Persuades by highlighting a problem and suggesting a solution.

The Bandwagon: Persuades to do, think, or buy something because it is popular or because “everyone” is doing it.

The Testimonial: Persuades by using a previous customer or famous person to endorse a product or idea.

The Logical Appeal: Persuades by using reason, usually in the form of a claim backed by supporting evidence.

The Emotional Appeal: Persuades using words that appeal to emotions instead of logic or reason.

The Youth Appeal: Persuades by suggesting you’ll feel younger and more energetic using this product or service.

The Romantic Appeal: Persuades the reader by invoking the powerful and inspiring feelings of love.

The Empathy Appeal: Persuades the reader by encouraging them to identify with the plight of another.

The Testimonial: Persuades the reader by using a previous customer or famous person to endorse a product or idea

THE ROLE OF IMAGES IN AN ADVERTISEMENT

It’s a competitive world out there! Advertisements must catch and hold attention in an overwhelmingly noisy world, and images are a powerful means of doing this. Photos, pictures, diagrams, logos, color schemes – the visual look of an ad is as important as the text and, in some cases, more important!

Interesting images capture interest. They can intrigue the reader and encourage them to read the text they accompany.

Images also help the reader visualize the product or service offered. Advertising space can be expensive, and, as the old adage has it, a picture tells a thousand words. Images help advertisers make the most of their advertising real estate.

Students should carefully choose (or create) images to accompany their text. They should ensure that images are relevant and appropriate for their selling audience. They should look natural and genuine rather than posed.

Students can create their own images using their cell phones or graphic designer apps such as Canva .

This is our complete guide on writing an advertisement for students, and be sure to browse all our persuasive articles whilst you are here. Finally, we also have a complete unit of work on advertising for students and teachers that can be found here.

PERSUASIVE DEVICES TUTORIAL VIDEO

OTHER ARTICLES RELATED TO HOW TO WRITE AN ADVERTISEMENT

How to Write Perfect Persuasive Essays in 5 Simple Steps

Top 5 Persuasive Writing Techniques for Students

5 Top Persuasive Writing Lesson Plans for Students and Teachers

23 Persuasive writing Topics for High School students

Teaching Fact and Opinion

How to Write Good Essays on Advertisement

Writing essays is a sincere opportunity for writers to expose their prowess. While in college, the greatest worry for communication students is how to write good essays on advertisement. If you are among those wondering how to write good advertisement analysis essays, we have your back.

Now, essay writing is a gradual process. Mastery of excellent writing skills come with practice. An essay writing website like Gradecrest.com has writers who are masters in essay typing. To become one, you must possess excellent essay writing techniques.

Reading about how to write good essays on advertisements can mold you into a Jedi essay writer. You actually don?t need an advertisement analysis essay example. Instead, knowing what to put where really matters.  With our skills, you can handle both complex and simple essays on TV advertisements.

These insights are from our best writers . Yes, the ones we task with writing rhetorical analysis essays on commercials.  We are sure that in the end, you will become the best essay writer there is in your class. Basically, it is all about ad analysis essays. From how to criticize an advertisement to handling argumentative advertisement essays, we have you.

Let us begin with the outline.

Example of an Advertising Analysis Essay Outline

Before writing an essay on an advertisement, it is always important to draft an outline. Here is a sample:

Introduction

• The name of the advertisement and its purpose. Include the authors and the brand.
• Summary of the context of the ad.
• Background information about the company in the advertisement.
• Your thesis statement.
• The impact of the ad on the intended audience.

Body Paragraph

• Evidence on the effectiveness of the advertisement on the target audience
• Use examples, where applicable.
• Describe the components of the advertisement
• Explore the strategies employed by the advertisers
• The impact of the ad on the audience
• Ethos, pathos, and logos of the ad.
• Textual and visual strategies in the advertisement.
• If it is a comparison, explore the differences and similarities.
• Reinvent the thesis of the essay on advertisement
• Address what makes the advertisement tick
• What was the intention of the ad?
• Reflect on the ad and give your opinion.

Common Topics for Essays on Advertising

• Analysis of Shampoo advertisement
• Pater Philippe advertisement analysis
• Old spice ad analysis essay
• Marketing ad analysis
• Sports marketing ad analysis
• Print ad analysis
• Critical evaluation of an ad
• Automotive ad analysis
• Pepsi advertisement analysis
• McDonalds ad analysis essay
• Victoria Secret ad analysis essay
• Analyzing the strategies used by Victoria Secret advertisements
• Dove ad analysis essay
• Pepsi Halloween Ad analysis
• Coca-Cola ad analysis essay
• Cover girl ad analysis essay
• Nike ad analysis essay
• Power of advertising in today?s world
• History of advertising essay
• Advertisement campaign analysis
• The evolution of advertisement

These are just but a few ad analysis topic ideas. The advertisement analysis essay prompt always has instructions. Sometimes, it is possible to come up with a list of argumentative advertisement analysis essay topics. Be sure to choose what fits the context and instructions.

Advertising Essay Introduction

When writing an introduction about advertising in essays, it is important to figure out what the ad is about. An essay writer always uses a hook and a good thesis statement to spice up their advertisement essay introduction.

Your introduction should also feature some history of the brand, the author of the ad, and where it was aired. Sometimes, it is good to go as deep as the media where it was first aired and at what time. Explore the audience of the advertisement as well, in the introduction.

Here is an example of an advertising essay introduction.

The old spice advertisement uses persuasion strategies such as emotional appeal and logical appeal to convince the audience to buy the product. The advertisement targets the attention of men through women. To grab the attention of the audience, it spices up the message and wraps it in a sexually themed strategy. As such, the old spice advert is one of its kind.

When writing the introduction ensure that you have a thesis statement. Besides, you should avoid deviating into matters, not in the essay.

Still, summarize the major arguments. The example above shows how to start an advertisement analysis essay.

Advertising Essay Conclusion

When writing an argumentative essay on advertising or just an advertisement analysis essay, how you write the conclusion matters.

If you do not get the paragraphs right, you will be asking how to add more to an ad analysis essay. Let us see how it is done.

When writing the essay conclusion, restate the thesis , not as it is in the introduction but in a reinvented format.

Sum up the arguments in the body paragraphs and use the words that denote a closing sentence. Your conclusion should make clear what your argument in the paper is. Reflect on how the advertisement was successful or how it failed.

Choosing Proper Words for the Essay

When writing, a good choice of words exposes your intelligence. As such, always ensure that your essay flows, is coherent, and is relevant to the topic.

Using language effectively can help build sound arguments and capture the main ideas in the ad.

We advise students to make it simple. If you must use a synonym, maybe to avoid plagiarism when paraphrasing, ensure it fits the context.

For logical flow, use some of the transition words and phrases.

Words such as moreover, besides, for example, furthermore, and however, to mention a few, should feature in often in your essay.

Quoting from other Sources

If there is one thing that makes writing sweet, it is using the right referencing skills. An essay is a chance for you to showcase your essay writing skills.

Thus, you should ensure that you are quoting opinions from other people or even copyrighted material to support ideas.

While using quotes from other people show the extent to which you did your research, be sure to use in-text citation and a reference list.

When writing about the history of the United States of America, you should borrow ideas from relevant materials written by authors on the same theme.

The same applies to when analyzing an advertisement about McDonald?s. You must find materials that talk about persuasive strategies in an advertisement, impacts of McDonald?s advertisements, and any relevant literature. if you master this, there is no need to worry about how to write good essays on advertisements.

Using Proper Vocabulary in an Essay on Advertisement

If there are one place writers err, it is the use of vocabulary. An essay written with the right vocabulary flows. It takes quite some patience and practice to master the use of vocabulary.

When you use rambling words in your essay, make sure you use lower cases to capture the attention of the readers.

You can also achieve modest clarity in your essay by using the right vocabulary. However, to avoid the trap of just throwing in words, always do proper research.

You can only express your ideas with clarity when you understand how the vocabularies fit.

The internet is fraught of learning avenues for one to master vocabulary. Use Online dictionaries such as Merriam Webster or Oxford Dictionary.

Also, you can use the thesaurus to master how to place and use vocabulary in your text.

Essay Tone and Good Grammar Equals Good Grades

A good essay writer maintains a good essay tone from start to finish. Talk about sentence structures; they count here.

A good tone makes it easy for readers. When writing advertising essays always arrange the points in a logical manner.

Avoid grammar errors at all cost when writing the essay. As soon as you are down, proofread the paper to correct any grammatical errors present.

Also, ensure that the punctuation use in your essay is excellent. Submit an essay on an advertisement that you are sure will bring great grades.

Get Help if you wish to

It takes time to develop good essay writing. With this article on how to write good essays on an advertisement, we explore every detail you need to know when writing ad analysis essays.

To recap, your introductory sentence has to present the concepts of the advertisement you are analyzing in the essay.

The body paragraphs should have the best sentence structures, exhibit good vocabulary use, be devoid of grammar errors, and develop the thesis in the introduction of your advertisement essay.

Your conclusion should summarize and restate the thesis statement.

Well, it is also possible that writing an advertising essay is not your thing! In this case, you need to hire essay writers to act on your paper. Gradecrest.com has the best essay writers to help with your essays. We can handle essays as urgent as the 3-hour deadline .

When you order from us, you get a paper that factors in all the parameters discussed in the article.

Gradecrest is a professional writing service that provides original model papers. We offer personalized services along with research materials for assistance purposes only. All the materials from our website should be used with proper references. See our Terms of Use Page for proper details.

2020 Theses Doctoral

Essays on Advertising

Choi, Woohyun

According to eMarketer, the total advertising spend in US alone was estimated to be over $238 billion. Firms invest large amounts of money in advertising to promote and inform consumers about their products and services, as well as to persuade them to purchase. The broad theme of advertising has been examined from many different angles in the marketing literature, ranging from empirically measuring effects of TV ads on sales to analytically characterizing the key economic forces stemming from enhanced targetability in online advertising. The purpose of my dissertation is to study some of the key questions which remain unaddressed in the advertising literature. In the first essay, I examine firms' choices of advertising content in a competitive setting. I demonstrate that competitive forces sometimes induces firms to choose advertising content that shifts consumers' perception of product quality. While this strategy hurts firms in a monopoly setting, it increases their profits under competition because it may increase the utility of their offering in comparison with the competing offering. In the second essay, I investigate the optimal mechanism for selling online ads in a learning environment. Specifically, I show that when ad sellers, such as Google, design their ad auctions, it is optimal for them to favor new advertisers in the auction in order to expedite learning their ad performance. In the third essay, I study the impact of tracking consumers' Internet activities on the online advertising ecosystem in the presence of regulations that, motivated by privacy concerns, endow consumers with the choice to have their online activity be tracked or not. I find that when ad effectiveness is intermediate, fewer ads are shown to opt-in consumers, who can be tracked and have their funnel stages inferred by advertisers, than to opt-out consumers, who cannot be tracked. In this case, consumers trade-off the benefit of seeing fewer ads by opting-in to tracking (positive instrumental value of privacy) with the disutility they feel from giving up their privacy (intrinsic cost of privacy). Overall, these findings shed light on novel strategic forces that provide guidance for marketers' advertising decisions in three distinct contexts.

Geographic Areas

• United States
• Internet marketing
• Internet advertising
• Television advertising
• Competition
• Google (Firm)

More About This Work

• DOI Copy DOI to clipboard

• Essay On Advertisement

Advertisement Essay

500+ words essay on advertisement.

Advertisement is a means to make people aware of any product or service using commercial methods. It is a sort of publicity designed to endorse a person’s specific interest intended for product sale. We live in an era where advertisement plays a vital role in promoting business and products. Whether big or small, all brands and companies advertise their products on various mass media platforms. When we step outside our houses, we get to see advertisements for different brands in the form of a billboard, flyers, posters, etc.

In this essay on advertisements, we will discuss the advantages and different ways of creating ads.

The Various Ways of Advertisement

In this modern world of competition, everybody wants to be ahead. So, in this scenario, the advertisement comes in. We get to see or hear advertisements for several things. It proves beneficial for business people and can be used in various forms. Job vacancy ads posted in the employment column prove highly advantageous for the unemployed. Matrimonial ads also provide a trusted platform for both bride and groom for marriage proposals.

People can advertise their shop or property they want to sell, and anyone who wants to buy it can contact the person after seeing the advertisement. Through advertising, we can also find lost people, plots, goods, homes, etc. Previously, we used to see traditional advertisements in magazines, newspapers, and building walls. But, still, today, the most meaningful way of advertising is through television. Advertising your product or brand on television will help to reach the masses.

There are numerous positive effects of advertisement, and due to this, more businesses utilise this medium for their branding and marketing. Big and small companies spend the maximum of their budget on advertising, creating great ads for a positive impression on people. The best and most influential platform for advertisement is the World Wide Web. People are very active on social media in today’s world, and posting a single ad can reach millions of people easily in just a few seconds. Other forms of advertising are banners, posters, road crossings, flyers, billboards, digital screens, walls and railway stations. Sometimes, you can find them written or painted on trains, vehicles, and buses.

Benefits of Advertising

Advertisement is considered the prime means of generating income for magazines, television, and newspapers. They are beneficial for producers as well as consumers. Producers earn loads of money by spending their resources on advertisements. Models also make a handsome income by acting in ads to promote products and services.

In the technologically advanced business world, advertising has been seen to play a critical role in the establishment of contact between sellers and buyers. It is a medium by which the customer learns about the existence and use of goods available in the marketplace. As there is a lot of competition among businesses in various domains, advertisement has become a profitable investment that helps companies reach nooks and corners of the world and target their potential customers.

Drawbacks of Advertising

As every technology has some good and bad points, the same holds for advertisements. It has its share of disadvantages. An advertisement creates an artificial demand for things that we don’t need. It compels us to purchase expensive items. It has also been seen to generate disagreement within the family when the children make wishes for all those advertised goods that they see on television that are beyond the spending capacity of parents.

Watching your favourite stars promoting alcohol, cigarettes, etc., negatively impacts people who follow them. Another disadvantage of advertisement is that superior quality products that are not advertised lose their worth, and inferior ones enjoy more visibility in the market. This proves a means to cheat the innocent public. Buyers also suffer as the cost of advertisement adds to the entire production cost.

Conclusion of Essay on Advertisement

So, we know that advertisements are essential to launching your brand or product in this competitive market. Creative ads will help you to attract more people. These ads are entertaining as well as educational. Signing a celebrity or known personality will be the icing on the cake to advertise your product.

Students of the CBSE Board can get essays based on different topics from the BYJU’S website. They can visit our CBSE Essay page and learn more about essays.

Frequently Asked Questions on Advertisement Essay

What are the advantages of an advertisement.

Advertisements are good sources of information for ordinary people. They reach the public sooner and help in the faster marketing of a product. Advertisements also help in the sustenance of the product in the competitive world.

What are some of the traditional ways of advertisement?

Magazines, newspapers, paintings and posters are some of the traditional ways of advertising a product.

Is advertising good or bad for society?

Although advertisements are majorly beneficial for society, advertisements of harmful or illegal products can pose a threat to the younger section of society.

Leave a Comment Cancel reply

Your Mobile number and Email id will not be published. Required fields are marked *

Request OTP on Voice Call

Post My Comment

• Share Share

Register with BYJU'S & Download Free PDFs

Register with byju's & watch live videos.

Counselling

• CustomEssayOrder.com
• Call Now! (USA) Login Order now
• CustomEssayOrder.com Call Now! (USA) Order now

Analysis Essay On An Advertisement (Writing Guide)

How to write good analysis essay on an advertisement.

Outline example

How to start, introduction example.

• How to write the thesis statement

Thesis example

How to write body paragraphs, example of body paragraphs.

• How to conclude

Conclusion example

• Revision tips

Advertising plays a major role in our society today; everywhere you go you will find products being advertised on television, online pages, billboards. Advertisement analysis is a common assignment students are required to undertake. Writing an analysis of an advertisement is more about writing a review of the advertisement using a specific format. There are several strategies to go about this type of assignment. So, below is a step-by-step approach to writing an analysis of an advertisement.

Introduction :

• What is the advertisement for
• Summary of the context of the advertisement
• Background information about the company
• The thesis statement
• The effect of the advertisement and the target audience

Body Paragraphs :

• Present evidence of the effectiveness of the ad on the target audience
• Give examples
• Show various components of the advertisement
• Explain some of the outstanding strategies used to persuade the target audience
• Describe the values and emotion the ad provokes in the readers
• Describe the visual strategies
• Describe the ethos, pathos, and logos
• Describe the textual strategies, including the diction and the tone.

Conclusion :

• Present the most important points justify why the advertisement is successful
• The present technique used that makes the product outstanding
• Review the intention of the advertisement
• Provide your opinion.

In the introduction, it is important to state what the analysis will focus on. The ideas to get to the point as early as possible. The essay writer should not assume that the readers are familiar with the product. That is why the first step is to analyze if the advertisement presents a brief history and a detailed description of what the product is about. A good advertisement needs to show how the product is superior to other products in the market.

For example, when a company produces a commercial the aim is to increase sales.

• Here are also points you should consider when writing your essay:
• Some people prefer to write the introduction after they have written the essay itself – you should try both ways to see which one works better for you.
• The introduction must always contain the thesis statement.
• Any information which is needed for the essay, but doesn’t necessarily fit into any of the body paragraphs, should go into the introduction.
• Don’t make any arguments in the introduction itself; save it for the body paragraphs.
• The introduction should summarise the main arguments you intend to make.

Now, you know the main rules of writing an introduction. Next, please find an example of the introduction.

Old Spice’s advertisement “How Your Man Could Smell Like” is an attractive phrase used to lure the audience to purchase the product. The advertisement meant to capture men’s attention through women. It presents an ideal image of how a man should smell. The advertisement used sexually themed strategy to grab the reader’s attention.

How to write a thesis statement

To write a thesis statement, make sure that you have done all the research you want to do, and that you know everything you want to when it comes to your essay. Try and boil down the ultimate point of the essay into a small amount of space – at the most two sentences. It should be clear enough that every part of your essay will be able to relate to it without much trouble.

The advertisement conveys a strong message about a strong personality where a man needs not only to be attractive but also to be confident by smelling like a real man. The advertisement uses emotional appeal to influence young women who value strong qualities in a man.

Any advertisement is meant for a specific audience, therefore, a good analysis should present the target audience. The body paragraphs should clearly present, which groups of people are being targeted, discusses how the intention presented work together to create a good impression. When writing an advertisement analysis essay, it is important to explain how popular and effective the advertisement is. Describe the rhetorical appeals, including pathos, ethos, and logo, these are concepts that provoke emotion among the target audience in an attempt to convince them to like the product.

Tips on body paragraph writing:

• Each paragraph should only deal with one argument, to keep from being cluttered.
• Each paragraph should have a topic sentence to introduce it, and a summary sentence at the end of both wind things up, and lead into the next sentence.
• Each paragraph should reference the thesis statement in some way.
• Each paragraph should fit into the essay in a way which makes it flow properly, leading readers through the essay to a similar conclusion.
• Each paragraph should contain just the right amount of research – not so much as to confuse the issue, but not so little that it seems like there is nothing to say.

Below is an example of the body paragraphs for advertising analysis.

1st paragraph

The commercial appeals to women more than men. This is important because it does not rely on the attractiveness of the model and the setting, but on sensational, emotional responses presenting how perfect men should translate into the reality the ideal image of who a man should be and what he should smell like to attract a wider audience.

2nd paragraph

The advertisement uses an attractive man who seems to be physically fit, giving the product an image that men are appealing to women’s tastes. The advertisement also presents the notion that a man’s’ emotional needs to smell like a real man to attract a woman. The advertisement uses a reliable strategy of sexuality. Sexually themed advertisements appeal to not only men and women but to a wider audience. Using such themes is the surest way to attract more people to use the product.

3rd paragraph

Normally, these advertisements focus on men who are physically attractive to try and sell their products, with the implication that the product will give an entire lifestyle, not simply a way to smell good. This is one way in which the advertisements appeal to people – making it seem as though they too can aspire to be as ‘cool’ as the man presents, simply by purchasing the aforementioned product.

How to write a conclusion

After review, the advertisement giving appropriate evidence to support the claim the next step of the analysis is to wrap up by reviewing the key points of the analysis. The conclusion of the analysis should be a brief summary justifying if the advertisement has achieved its objectives.

Tips to remember when writing your conclusion

• Remember to restate the thesis statement.
• Round up the arguments made in the essay – do not make any original arguments in the conclusion.
• The conclusion is your last chance to bring people round to your point of view, so make it count.
• Remember that you can bring in the history or additional information which is used in the introduction, to remind people of anything that might be useful.
• Your conclusion should mention every argument made in the essay.

Example of a conclusion is shown below.

The Old Spice ad is successful because it makes a good impression on people and makes the audience believe that smelling good can be attractive. The advertisement carefully uses sex appeal, making it attractive for both men and women. Mixing the right amount of humor makes it stand out because of its no offensive. Old Spice’s appeal to women makes men want to look and smells like a real man. The advertisement presents an ideal man as good looking, masculine and romantic. Any advertisement that arouses people’s emotions and people want to watch and remember their products can be termed as a successful advertisement.

Research paper revision

Revision is important since it gives you the opportunity to create the best essay you are capable of. Revision lets you check whether or not your essay flows correctly, whether it makes sense, as well as the smaller things like grammar and punctuation.

• Do two revisions – one for spelling and grammar, and one for structure.
• Check to make sure that the argument through the paper flows correctly.
• Try and come to revision with fresh eyes, since this will help you see problems more easily.
• If you can, ask someone else to read your essay, to point out any errors.
• Make sure to specifically check things like thesis statements, topic sentences, etc.

Need a custom essay?

1.How to write an analysis essay on an advertisement? To analyze an advertisement, one needs first to figure out the objectives behind the Ad film. Then, the analysis will deal with weighting the theme of the Ad and how well it conveyed the message. However, several other aspects are also mentioned in an ad analysis. Discuss the brand’s values and beliefs? Elaborate on the Ad appeal, emotional or rational? Discuss the storyline, the big idea, overall execution of the Ad film.

2.Who can write an analysis essay on an advertisement? Advertisement analysis is best written by field experts available on customessayorder.com. The platform provides wiring help to students who face difficulty in completing their college assignments. The writing company is good with deadlines, free revisions, professional proofreading, and guaranteed high-quality paper delivered on time written by native English speakers.

3.How to conclude an analysis essay on an advertisement? The conclusion simply summarizes the objectives the ad aimed at and how well it conveyed the message to the audience. Mention both the wins and losses. Also, give a sneak preview of how well the persuasion appeal worked for the brand in the ad.

4.What should an analysis essay on an advertisement include? Ad Analysis should identify the rhetorical appeals—logos, pathos, and ethos in the ad. Analyze the ad’s target demography. Moreover, several points to be included in an advertisement analysis are: · The big idea · Type of advertisement campaign – thematic or tactical · Persuasion appeal – emotional or rational · Core brand values · Subliminal message · Testimonial · Production value · budgets · Cast · Locations