techniques in business planning

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• Business strategy |
• 7 strategic planning models, plus 8 fra ...

7 strategic planning models, plus 8 frameworks to help you get started

Strategic planning is vital in defining where your business is going in the next three to five years. With the right strategic planning models and frameworks, you can uncover opportunities, identify risks, and create a strategic plan to fuel your organization’s success. We list the most popular models and frameworks and explain how you can combine them to create a strategic plan that fits your business.

A strategic plan is a great tool to help you hit your business goals . But sometimes, this tool needs to be updated to reflect new business priorities or changing market conditions. If you decide to use a model that already exists, you can benefit from a roadmap that’s already created. The model you choose can improve your knowledge of what works best in your organization, uncover unknown strengths and weaknesses, or help you find out how you can outpace your competitors.

In this article, we cover the most common strategic planning models and frameworks and explain when to use which one. Plus, get tips on how to apply them and which models and frameworks work well together. 

Strategic planning models vs. frameworks

First off: This is not a one-or-nothing scenario. You can use as many or as few strategic planning models and frameworks as you like. 

When your organization undergoes a strategic planning phase, you should first pick a model or two that you want to apply. This will provide you with a basic outline of the steps to take during the strategic planning process.

During that process, think of strategic planning frameworks as the tools in your toolbox. Many models suggest starting with a SWOT analysis or defining your vision and mission statements first. Depending on your goals, though, you may want to apply several different frameworks throughout the strategic planning process.

For example, if you’re applying a scenario-based strategic plan, you could start with a SWOT and PEST(LE) analysis to get a better overview of your current standing. If one of the weaknesses you identify has to do with your manufacturing process, you could apply the theory of constraints to improve bottlenecks and mitigate risks. 

Now that you know the difference between the two, learn more about the seven strategic planning models, as well as the eight most commonly used frameworks that go along with them.

1. Basic model

The basic strategic planning model is ideal for establishing your company’s vision, mission, business objectives, and values. This model helps you outline the specific steps you need to take to reach your goals, monitor progress to keep everyone on target, and address issues as they arise.

If it’s your first strategic planning session, the basic model is the way to go. Later on, you can embellish it with other models to adjust or rewrite your business strategy as needed. Let’s take a look at what kinds of businesses can benefit from this strategic planning model and how to apply it.

Small businesses or organizations

Companies with little to no strategic planning experience

Organizations with few resources 

Write your mission statement. Gather your planning team and have a brainstorming session. The more ideas you can collect early in this step, the more fun and rewarding the analysis phase will feel.

Identify your organization’s goals . Setting clear business goals will increase your team’s performance and positively impact their motivation.

Outline strategies that will help you reach your goals. Ask yourself what steps you have to take in order to reach these goals and break them down into long-term, mid-term, and short-term goals .

Create action plans to implement each of the strategies above. Action plans will keep teams motivated and your organization on target.

Monitor and revise the plan as you go . As with any strategic plan, it’s important to closely monitor if your company is implementing it successfully and how you can adjust it for a better outcome.

2. Issue-based model

Also called goal-based planning model, this is essentially an extension of the basic strategic planning model. It’s a bit more dynamic and very popular for companies that want to create a more comprehensive plan.

Organizations with basic strategic planning experience

Businesses that are looking for a more comprehensive plan

Conduct a SWOT analysis . Assess your organization’s strengths, weaknesses, opportunities, and threats with a SWOT analysis to get a better overview of what your strategic plan should focus on. We’ll give into how to conduct a SWOT analysis when we get into the strategic planning frameworks below.

Identify and prioritize major issues and/or goals. Based on your SWOT analysis, identify and prioritize what your strategic plan should focus on this time around.

Develop your main strategies that address these issues and/or goals. Aim to develop one overarching strategy that addresses your highest-priority goal and/or issue to keep this process as simple as possible.

Update or create a mission and vision statement . Make sure that your business’s statements align with your new or updated strategy. If you haven’t already, this is also a chance for you to define your organization’s values.

Create action plans. These will help you address your organization’s goals, resource needs, roles, and responsibilities. 

Develop a yearly operational plan document. This model works best if your business repeats the strategic plan implementation process on an annual basis, so use a yearly operational plan to capture your goals, progress, and opportunities for next time.

Allocate resources for your year-one operational plan. Whether you need funding or dedicated team members to implement your first strategic plan, now is the time to allocate all the resources you’ll need.

Monitor and revise the strategic plan. Record your lessons learned in the operational plan so you can revisit and improve it for the next strategic planning phase.

The issue-based plan can repeat on an annual basis (or less often once you resolve the issues). It’s important to update the plan every time it’s in action to ensure it’s still doing the best it can for your organization.

You don’t have to repeat the full process every year—rather, focus on what’s a priority during this run.

3. Alignment model

This model is also called strategic alignment model (SAM) and is one of the most popular strategic planning models. It helps you align your business and IT strategies with your organization’s strategic goals. 

You’ll have to consider four equally important, yet different perspectives when applying the alignment strategic planning model:

Strategy execution: The business strategy driving the model

Technology potential: The IT strategy supporting the business strategy

Competitive potential: Emerging IT capabilities that can create new products and services

Service level: Team members dedicated to creating the best IT system in the organization

Ideally, your strategy will check off all the criteria above—however, it’s more likely you’ll have to find a compromise. 

Here’s how to create a strategic plan using the alignment model and what kinds of companies can benefit from it.

Organizations that need to fine-tune their strategies

Businesses that want to uncover issues that prevent them from aligning with their mission

Companies that want to reassess objectives or correct problem areas that prevent them from growing

Outline your organization’s mission, programs, resources, and where support is needed. Before you can improve your statements and approaches, you need to define what exactly they are.

Identify what internal processes are working and which ones aren’t. Pinpoint which processes are causing problems, creating bottlenecks , or could otherwise use improving. Then prioritize which internal processes will have the biggest positive impact on your business.

Identify solutions. Work with the respective teams when you’re creating a new strategy to benefit from their experience and perspective on the current situation.

Update your strategic plan with the solutions. Update your strategic plan and monitor if implementing it is setting your business up for improvement or growth. If not, you may have to return to the drawing board and update your strategic plan with new solutions.

4. Scenario model

The scenario model works great if you combine it with other models like the basic or issue-based model. This model is particularly helpful if you need to consider external factors as well. These can be government regulations, technical, or demographic changes that may impact your business.

Organizations trying to identify strategic issues and goals caused by external factors

Identify external factors that influence your organization. For example, you should consider demographic, regulation, or environmental factors.

Review the worst case scenario the above factors could have on your organization. If you know what the worst case scenario for your business looks like, it’ll be much easier to prepare for it. Besides, it’ll take some of the pressure and surprise out of the mix, should a scenario similar to the one you create actually occur.

Identify and discuss two additional hypothetical organizational scenarios. On top of your worst case scenario, you’ll also want to define the best case and average case scenarios. Keep in mind that the worst case scenario from the previous step can often provoke strong motivation to change your organization for the better. However, discussing the other two will allow you to focus on the positive—the opportunities your business may have ahead.

Identify and suggest potential strategies or solutions. Everyone on the team should now brainstorm different ways your business could potentially respond to each of the three scenarios. Discuss the proposed strategies as a team afterward.

Uncover common considerations or strategies for your organization. There’s a good chance that your teammates come up with similar solutions. Decide which ones you like best as a team or create a new one together.

Identify the most likely scenario and the most reasonable strategy. Finally, examine which of the three scenarios is most likely to occur in the next three to five years and how your business should respond to potential changes.

5. Self-organizing model

Also called the organic planning model, the self-organizing model is a bit different from the linear approaches of the other models. You’ll have to be very patient with this method. 

This strategic planning model is all about focusing on the learning and growing process rather than achieving a specific goal. Since the organic model concentrates on continuous improvement , the process is never really over.

Large organizations that can afford to take their time

Businesses that prefer a more naturalistic, organic planning approach that revolves around common values, communication, and shared reflection

Companies that have a clear understanding of their vision

Define and communicate your organization’s cultural values . Your team can only think clearly and with solutions in mind when they have a clear understanding of your organization's values.

Communicate the planning group’s vision for the organization. Define and communicate the vision with everyone involved in the strategic planning process. This will align everyone’s ideas with your company’s vision.

Discuss what processes will help realize the organization’s vision on a regular basis. Meet every quarter to discuss strategies or tactics that will move your organization closer to realizing your vision.

6. Real-time model

This fluid model can help organizations that deal with rapid changes to their work environment. There are three levels of success in the real-time model: 

Organizational: At the organizational level, you’re forming strategies in response to opportunities or trends.

Programmatic: At the programmatic level, you have to decide how to respond to specific outcomes or environmental changes.

Operational: On the operational level, you will study internal systems, policies, and people to develop a strategy for your company.

Figuring out your competitive advantage can be difficult, but this is absolutely crucial to ensure success. Whether it’s a unique asset or strength your organization has or an outstanding execution of services or programs—it’s important that you can set yourself apart from others in the industry to succeed.

Companies that need to react quickly to changing environments

Businesses that are seeking new tools to help them align with their organizational strategy

Define your mission and vision statement. If you ever feel stuck formulating your company’s mission or vision statement, take a look at those of others. Maybe Asana’s vision statement sparks some inspiration.

Research, understand, and learn from competitor strategy and market trends. Pick a handful of competitors in your industry and find out how they’ve created success for themselves. How did they handle setbacks or challenges? What kinds of challenges did they even encounter? Are these common scenarios in the market? Learn from your competitors by finding out as much as you can about them.

Study external environments. At this point, you can combine the real-time model with the scenario model to find solutions to threats and opportunities outside of your control.

Conduct a SWOT analysis of your internal processes, systems, and resources. Besides the external factors your team has to consider, it’s also important to look at your company’s internal environment and how well you’re prepared for different scenarios.

Develop a strategy. Discuss the results of your SWOT analysis to develop a business strategy that builds toward organizational, programmatic, and operational success.

Rinse and repeat. Monitor how well the new strategy is working for your organization and repeat the planning process as needed to ensure you’re on top or, perhaps, ahead of the game. 

7. Inspirational model

This last strategic planning model is perfect to inspire and energize your team as they work toward your organization’s goals. It’s also a great way to introduce or reconnect your employees to your business strategy after a merger or acquisition.

Businesses with a dynamic and inspired start-up culture

Organizations looking for inspiration to reinvigorate the creative process

Companies looking for quick solutions and strategy shifts

Gather your team to discuss an inspirational vision for your organization. The more people you can gather for this process, the more input you will receive.

Brainstorm big, hairy audacious goals and ideas. Encouraging your team not to hold back with ideas that may seem ridiculous will do two things: for one, it will mitigate the fear of contributing bad ideas. But more importantly, it may lead to a genius idea or suggestion that your team wouldn’t have thought of if they felt like they had to think inside of the box.

Assess your organization’s resources. Find out if your company has the resources to implement your new ideas. If they don’t, you’ll have to either adjust your strategy or allocate more resources.

Develop a strategy balancing your resources and brainstorming ideas. Far-fetched ideas can grow into amazing opportunities but they can also bear great risk. Make sure to balance ideas with your strategic direction. 

Now, let’s dive into the most commonly used strategic frameworks.

8. SWOT analysis framework

One of the most popular strategic planning frameworks is the SWOT analysis . A SWOT analysis is a great first step in identifying areas of opportunity and risk—which can help you create a strategic plan that accounts for growth and prepares for threats.

SWOT stands for strengths, weaknesses, opportunities, and threats. Here’s an example:

9. OKRs framework

A big part of strategic planning is setting goals for your company. That’s where OKRs come into play. 

OKRs stand for objective and key results—this goal-setting framework helps your organization set and achieve goals. It provides a somewhat holistic approach that you can use to connect your team’s work to your organization’s big-picture goals.  When team members understand how their individual work contributes to the organization’s success, they tend to be more motivated and produce better results

10. Balanced scorecard (BSC) framework

The balanced scorecard is a popular strategic framework for businesses that want to take a more holistic approach rather than just focus on their financial performance. It was designed by David Norton and Robert Kaplan in the 1990s, it’s used by companies around the globe to: 

Communicate goals

Align their team’s daily work with their company’s strategy

Prioritize products, services, and projects

Monitor their progress toward their strategic goals

Your balanced scorecard will outline four main business perspectives:

Customers or clients , meaning their value, satisfaction, and/or retention

Financial , meaning your effectiveness in using resources and your financial performance

Internal process , meaning your business’s quality and efficiency

Organizational capacity , meaning your organizational culture, infrastructure and technology, and human resources

With the help of a strategy map, you can visualize and communicate how your company is creating value. A strategy map is a simple graphic that shows cause-and-effect connections between strategic objectives. 

The balanced scorecard framework is an amazing tool to use from outlining your mission, vision, and values all the way to implementing your strategic plan .

You can use an integration like Lucidchart to create strategy maps for your business in Asana.

11. Porter’s Five Forces framework

If you’re using the real-time strategic planning model, Porter’s Five Forces are a great framework to apply. You can use it to find out what your product’s or service’s competitive advantage is before entering the market.

Developed by Michael E. Porter , the framework outlines five forces you have to be aware of and monitor:

Threat of new industry entrants: Any new entry into the market results in increased pressure on prices and costs. 

Competition in the industry: The more competitors that exist, the more difficult it will be for you to create value in the market with your product or service.

Bargaining power of suppliers: Suppliers can wield more power if there are less alternatives for buyers or it’s expensive, time consuming, or difficult to switch to a different supplier.

Bargaining power of buyers: Buyers can wield more power if the same product or service is available elsewhere with little to no difference in quality.

Threat of substitutes: If another company already covers the market’s needs, you’ll have to create a better product or service or make it available for a lower price at the same quality in order to compete.

Remember, industry structures aren’t static. The more dynamic your strategic plan is, the better you’ll be able to compete in a market.

12. VRIO framework

The VRIO framework is another strategic planning tool designed to help you evaluate your competitive advantage. VRIO stands for value, rarity, imitability, and organization.

It’s a resource-based theory developed by Jay Barney. With this framework, you can study your firmed resources and find out whether or not your company can transform them into sustained competitive advantages. 

Firmed resources can be tangible (e.g., cash, tools, inventory, etc.) or intangible (e.g., copyrights, trademarks, organizational culture, etc.). Whether these resources will actually help your business once you enter the market depends on four qualities:

Valuable : Will this resource either increase your revenue or decrease your costs and thereby create value for your business?

Rare : Are the resources you’re using rare or can others use your resources as well and therefore easily provide the same product or service?

Inimitable : Are your resources either inimitable or non-substitutable? In other words, how unique and complex are your resources?

Organizational: Are you organized enough to use your resources in a way that captures their value, rarity, and inimitability?

It’s important that your resources check all the boxes above so you can ensure that you have sustained competitive advantage over others in the industry.

13. Theory of Constraints (TOC) framework

If the reason you’re currently in a strategic planning process is because you’re trying to mitigate risks or uncover issues that could hurt your business—this framework should be in your toolkit.

The theory of constraints (TOC) is a problem-solving framework that can help you identify limiting factors or bottlenecks preventing your organization from hitting OKRs or KPIs . 

Whether it’s a policy, market, or recourse constraint—you can apply the theory of constraints to solve potential problems, respond to issues, and empower your team to improve their work with the resources they have.

14. PEST/PESTLE analysis framework

The idea of the PEST analysis is similar to that of the SWOT analysis except that you’re focusing on external factors and solutions. It’s a great framework to combine with the scenario-based strategic planning model as it helps you define external factors connected to your business’s success.

PEST stands for political, economic, sociological, and technological factors. Depending on your business model, you may want to expand this framework to include legal and environmental factors as well (PESTLE). These are the most common factors you can include in a PESTLE analysis:

Political: Taxes, trade tariffs, conflicts

Economic: Interest and inflation rate, economic growth patterns, unemployment rate

Social: Demographics, education, media, health

Technological: Communication, information technology, research and development, patents

Legal: Regulatory bodies, environmental regulations, consumer protection

Environmental: Climate, geographical location, environmental offsets

15. Hoshin Kanri framework

Hoshin Kanri is a great tool to communicate and implement strategic goals. It’s a planning system that involves the entire organization in the strategic planning process. The term is Japanese and stands for “compass management” and is also known as policy management. 

This strategic planning framework is a top-down approach that starts with your leadership team defining long-term goals which are then aligned and communicated with every team member in the company. 

You should hold regular meetings to monitor progress and update the timeline to ensure that every teammate’s contributions are aligned with the overarching company goals.

Stick to your strategic goals

Whether you’re a small business just starting out or a nonprofit organization with decades of experience, strategic planning is a crucial step in your journey to success. 

If you’re looking for a tool that can help you and your team define, organize, and implement your strategic goals, Asana is here to help. Our goal-setting software allows you to connect all of your team members in one place, visualize progress, and stay on target.

Related resources

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7 Proven Planning Techniques for Better Projects

A project without a plan is like a car without a driver. The project plan is the guide that gets a project manager from concept through execution, and a finished product at its destination. There’s an argument that a project plan supersedes everything else in a project.

While that’s a bit of an overstatement, it does prove the rhetorical point that planning for a project is crucial. Therefore, whether you’re new to project management or a journeyman with years of experience under your belt, there’s always more planning tools and techniques to learn.

There are possibly as many planning methods as there are projects, so we boiled down the potential pot of planning techniques to seven essential ingredients that will make your next project plan a feast for your team and stakeholders.

1. Critical Path Analysis

Planning a simple project has its hurdles to clear: but when that project is complex, then planning can feel almost insurmountable. That’s where a planning technique such as critical path analysis comes in handy. It is a planning method designed to address projects with many tasks, especially when there are those that are done at the same time and are dependent on one another.

Critical path analysis will help you determine if some tasks can run parallel, what the sequence of tasks should be, as well as prioritize them. This takes a complicated project and finds the most efficient path through it. That’s because critical path analysis follows a timeline that shows where tasks are in the schedule and what must be done when.

There are three steps to critical path analysis:

• Write out all the tasks on a project timeline
• Identify which of those tasks must occur at the same time
• Note the task dependencies

This timeline will now expose the spots in the project that need more resources and those that are most important to keep the project on track.

2. Brainstorming

Brainstorming can be looked at as the plan before the plan. A plan for anything is a way to organize an approach. But before that can be done well, the project must be clearly understood and the various techniques to manage it examined. Brainstorming is a tool that uses the collective experience and skills of the project team in order to give project managers the full picture before they attempt to frame it in a plan.

Therefore, brainstorming should be the first step in any planning technique. It is a creative and lateral way of thinking that can help identify project risk and other concerns that are not immediately apparent. There will be time to formalize a plan and add the needed structure that every project rests on to reach a successful end. The creative nature of a brainstorming session, and the fact that it’s contrary to typical project management methodology, make it a highly revealing planning technique.

The only trouble is that people who excel in project management are often the types who work best within a template. Getting them to think “outside the box” can prove a challenge. But it will help your project and your team expand their own resources. Don’t forget to get stakeholders and other experts in on the brainstorming, too.

Related: How to Create a Project Plan

3. Work Breakdown Structure

Another great project planning method is the work breakdown structure (WBS), which is a way to rank tasks in the project. Again, when a project is great in scope it helps to get a handle on it, which is where the WBS comes in. As the name implies, the WBS breaks down the larger project into manageable tasks. It’s like putting something in a crucible and breaking it down to its primary elements.

Begin with the project, then start breaking it down: first into phases and then from those milestones, into tasks. In a sense, you’re starting at the end of the project and working backwards. The breakdown is considering the size of the task, how long it will take and who will be responsible for that task. You can use our free work breakdown structure template to get started.

Think of the WBS as a framework for planning. It provides a picture of all the pieces of the project puzzle. With this knowledge, a project manager has the big picture and the smaller parts that make it up, so they can now act to control the project over the course of its life cycle. From the WBS, a statement of work will develop, as well as scheduling, budget and other resources.

4. Gantt Chart

The old standby for project planning is the Gantt chart. For decades, the Gantt chart has been included in the feature set of a slew of project management software platforms, which has given it a flexibility that emphasizes its many positive attributes.

ProjectManager.com has an online Gantt chart that allows you to upload your task list from any Excel or CSV spreadsheet or even an MS Project file. Once that task list is uploaded, and you set the column names, the tasks populate the left-hand side of the Gantt chart, which is an outline for the entire project. Adding start and end dates create a line across that timeline illustrating the task’s duration.

If a task is dependent on another, it can be linked, so that team members are aware of the task dependency and aren’t blocked. This also avoids bottlenecks in the schedule, as email notifications can be set to automatically alert team members of coming deadlines. That keeps the project on track.

Once the project has been planned, the Gantt chart keeps on giving. With ProjectManager.com, our online Gantt chart gives the project manager the ability to assign the tasks. It is also a collaboration platform, allowing those assigned team members to freely communicate in comments, where they can attach files and images. They are notified of these comments in real-time, so the team can communicate no matter where or at what time. Try this planning technique today with a free trial of ProjectManager.com.

5. Cause and Effect Diagram

This planning technique was created by Kaoru Ishikawa, a Japanese organizational theorist, to show the causes of an event. It is also called an Ishikawa or fishbone diagram.

It gathers and identifies issues that can develop over the course of a project. By doing so, this planning method helps project managers figure out solutions to those problems. There is risk inherent in every project, and planning against those risks is another way to make sure the project proceeds as planned, without costly interruptions.

The cause and effect diagram has a central backbone from which bones are drawn that represent any major factor that might impact the final outcome of the project. It can be used to take those issues that came up during a brainstorming session and organize them.

The factors that could impact the project (or the bones that come from the backbone) could be equipment or other resources, a legal problem, new technology, training, etc. Each of these bones is then divided into even smaller bones to get a full view of the cause and effect they might have on a project and its plan.

Program evaluation and review technique or PERT is a tool to help project managers estimate the amount of time a project will likely take. Scheduling is one of the pillars of planning techniques, so you can see the importance of having a planning method like PERT to make your schedule more accurate.

The more variables you can control, the better your outcome when estimating. But there are so many unknowns when dealing with a project that it can feel impossible to hit your target. But that’s just what PERT does: it manages the complex probability of a project with simple statistical methods.

With PERT, tasks are broken down like with the WBS, but adding these activities to a Gantt chart to link the task dependencies. This creates a map of the project’s interdependencies. Each of the task are then given a time-to-complete estimation: optimistic (O), being the quickest it will take to complete the task; mostly likely (M), the required deadline; or pessimistic (P), being the most time it will take.

E, being the expected time for each task, is derived by the equation: E = (O + 4M + P)/6. The variance is found by solving this equation: V= [(P – O)/ 6] ^2. When the E and V for every task is calculated, the total Es is an accurate time estimation for the project. The added Vs show the expected variance.

7. SMART Goals

Another acronym that can help with your planning methods is SMART, which stands for specific, measurable, attainable, relevant and time bound. What SMART does when in the planning process of a project is making sure, before you start, that your goals fit within the SMART criteria.

That means that they should be specific, as in clear and concise. They must also be measurable, so you can quantify your project. Attainable is obvious, in that if the project is a pie-in-the-sky impossibility then the odds are it’s going to fail.

The last two initials are for relevant, which speaks to the project’s goals being aligned with the overall business strategy of the organization, and time bound, as in having a deadline. If your project meets all these points, then you can start planning.

ProjectManager.com is a cloud-based project management software that makes planning a snap. It not only uploads spreadsheets and MS Project files, but once in the software, they’re easily shared and updated instantly, for a more collaborative platform. The real-time dashboard keeps project managers and teams updated and makes reporting to stakeholders easy. See for yourself by taking this free 30-day trial.

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14 Key Steps for Effective Business Planning: Complete Guide

“Let’s start this journey through our detailed guide, where you’ll find everything you need for Niche Selection, Product Selection, Market Research, and Market Analysis . From fundamental strategies to innovative techniques, this article covers a broad spectrum of topics. Dive into sections on identifying your niche, mastering market research methods, and conducting thorough market analysis. Each segment is designed to clear any doubts and answer all queries related to these topics. With our article, be assured that every aspect of your search intent will be comprehensively addressed.”

Table of Contents

Introduction to business planning, definition and importance.

Business planning, a critical process for any entrepreneur, stands as the blueprint for company success. Delving into the heart of business planning, it’s much more than just a structured document; it’s the narrative of your business’s future. Imagine it as a compass, guiding your venture through the often-tumultuous waves of the market. Here, we’re not just scribbling down objectives, strategies, and methods. Oh no, it’s an intricate dance of aligning your company’s aspirations with the rhythmic movements of market dynamics, resource management, and the quest for profitability and sustainability.

Picture this: a well-orchestrated business plan, not merely a document, but a visionary’s tool, shaping decisions and carving out a path for long-term success. It’s in these pages that the seeds of future triumphs are sown. Let’s embark on this journey to uncover how a meticulously crafted plan can revolutionize the way you navigate the business world.

Overview of Article Contents

In this comprehensive guide, we’ll traverse through the key elements of creating a robust business plan. From conducting thorough market research to financial planning, each section is meticulously designed to guide you through every stage of business planning. Our journey will include practical steps, insightful tables comparing key data, and illustrative bulleted lists. True-to-life examples, including some from my personal experience in the business world, will enrich your understanding. This article is more than a guide; it’s a companion in your business planning journey.

The Fundamentals of Business Planning

What a business plan includes.

A business plan is more than a document; it’s a roadmap for your venture’s journey, encompassing your goals, strategies to achieve them, and the challenges you might face. It’s a versatile tool that serves various purposes, from securing funding to guiding your team. Here’s a breakdown in a bulleted format:

• Vision and Objectives: Outlining the primary goals and aspirations of your business.
• Market Research: In-depth analysis of industry trends, target market, and competition.
• Strategies and Tactics: Detailed plans for marketing, sales, and operations.
• Financial Projections: Revenue forecasts, budgeting, and financial needs.
• Organizational Structure: Roles, responsibilities, and company hierarchy.
• Implementation Timeline: Key milestones and timelines for important initiatives.

Key Components: Executive Summary, Company Description, Market Analysis

Each business plan comprises several critical components, forming the backbone of your strategy:

In the Executive Summary, I recall vividly outlining my company’s vision, which helped align our team and attract investors. The Company Description is more than history; it’s a narrative of your business’s purpose and potential. The Market Analysis, crucial for understanding your playing field, requires meticulous research and an objective view, something I learned is vital in making informed decisions.

Types of Business Plans

Traditional vs. lean startup plans.

In the realm of business plans, there are two distinct breeds: the Traditional and the Lean Startup. Each, like a key to its lock, fits perfectly with different business landscapes and objectives .

Traditional business plans are comprehensive, often containing detailed descriptions and long-term projections. They are ideal for businesses seeking substantial funding or those with a complex business model. On the other hand, Lean Startup plans are concise, focusing on summarizing only the most critical points of the plan. These are perfect for startups looking to quickly adapt and iterate their business model.

Here’s a comparative table to illustrate the differences:

In my experience, choosing between a traditional and a lean plan often depends on the specific needs and stage of your business.

Plans for Various Business Stages

Business plans must evolve with the business. The planning needs of a startup differ vastly from those of an established enterprise.

Startups usually require plans that emphasize market entry and growth strategies, whereas established businesses might focus more on expansion and sustainability. Here’s a table to help differentiate:

When I started my first venture, the focus was on market entry and survival, but as the business grew, the plan shifted towards expansion and managing complex operations.

How to Start a Business Plan

Initial steps.

Embarking on the creation of a business plan might initially feel like scaling a mountain, steep and overwhelming. Yet, when dissected into bite-sized, manageable morsels, this mountain transforms into a series of small hills, each easily surmountable. Picture the initial phase as laying down the bedrock, the very essence of your future empire.

Here, it all begins with crystallizing your business concept, a vivid picture of what you aim to achieve. Next, like a detective piecing together clues, you dive into a preliminary market analysis, a quest to unravel the mysteries of your industry and understand the moves of your competition. This isn’t just about setting the stage; it’s about painting the first strokes on your business’s canvas and defining the hues and contours of your entrepreneurial journey. Setting clear, achievable goals is also crucial at this stage.

Here’s a table outlining these initial steps:

From my journey, I found that setting clear objectives in the beginning provided a focused direction for my business plan.

Gathering Information and Resources

The next step in creating a business plan is gathering the necessary information and resources. This involves conducting detailed market research, understanding your target audience’s needs and preferences, and accumulating financial data and projections. It’s also essential to identify the resources, such as software or consultancy services, that can aid in crafting a comprehensive plan.

The following table summarizes this process:

In my experience, thorough research and resource gathering were instrumental in developing a plan that was not only realistic but also competitive.

Market Analysis in Business Planning

Importance and methods.

Market analysis is a cornerstone of business planning, vital for understanding the environment in which your business will operate. It offers insights into industry trends, customer behaviors, and competitive dynamics. This analysis helps in making informed decisions and crafting strategies that align with market realities.

The methods of market analysis include:

• Demographic Analysis: Understanding the age, gender, income level, and other attributes of your target market.
• Competitor Analysis: Assessing your competitors’ strengths, weaknesses, market share, and strategies.
• Trend Analysis: Identifying and evaluating industry trends and consumer preferences.
• SWOT Analysis: A comprehensive evaluation of your business’s Strengths, Weaknesses, Opportunities, and Threats concerning the market.

Through my experience, competitor and trend analyses were particularly revealing, offering crucial insights into market positioning and potential opportunities.

Tools and Techniques

Effectively conducting market analysis requires the right tools and techniques. These tools don’t just smooth the path; they sharpen the precision of your insights, turning rough guesses into fine-tuned knowledge.

Some of the key tools and techniques are:

• Surveys and Questionnaires: To gather direct feedback from potential or existing customers.
• Market Segmentation: Dividing your target market into segments based on certain characteristics to tailor strategies effectively.
• Data Analysis Software: Utilizing software tools for analyzing market data and uncovering patterns and insights.
• Industry Reports and Publications: Leveraging existing research and reports for a broader understanding of market trends and forecasts.

Incorporating these tools into my market analysis efforts significantly boosted the depth and breadth of my market understanding, guiding more strategic decision-making.

Crafting the Marketing and Sales Strategy

Developing plans and strategies.

Crafting a dynamic marketing and sales strategy is the lifeblood of business triumph. It’s a dance of comprehending your market’s pulse and wooing your audience with finesse. Imagine this: you’re not just setting goals, but lighting beacons – increasing brand visibility, skyrocketing sales, and seizing more market territory.

Your marketing plan should encompass various channels and tactics, including digital marketing, advertising, public relations, and promotions. Similarly, the sales strategy should focus on sales channels, pricing models, and sales team structure and training.

When developing these strategies, consider the following key elements:

• Audience Engagement: Understanding how to connect with your audience through effective messaging and branding.
• Budget Allocation: Determining how much to invest in different marketing and sales activities.
• Performance Metrics: Setting benchmarks and KPIs to measure the effectiveness of your strategies.

In my ventures, balancing the marketing budget between digital and traditional channels was a critical decision that significantly impacted our outreach.

Techniques for Target Customer Identification

Identifying your target customer is integral to effectively tailoring your marketing and sales efforts. This involves a deep understanding of who your ideal customers are, their needs, preferences, and behaviors.

Some techniques for identifying your target customers include:

• Customer Personas: Creating detailed profiles of your ideal customers based on market research and existing customer data.
• Market Segmentation: Dividing the market into smaller segments based on demographics, psychographics, or behavior to target more effectively.
• Feedback Analysis: Using customer feedback to understand their needs and improve your offerings accordingly.

One technique I found particularly useful was developing detailed customer personas, which helped in creating more targeted and effective marketing campaigns.

Porter’s Strategy in Business Planning

Porter’s Strategy, developed by Michael E. Porter, is a cornerstone concept in the realm of business strategy and competitive analysis. It’s particularly crucial for businesses at any stage, guiding them in navigating competitive landscapes and carving out a niche in the market. Porter’s framework consists of three generic strategies: Cost Leadership, Differentiation, and Focus. Let’s delve into how these can be integrated into business planning:

• Cost Leadership: This strategy aims to be the lowest-cost producer in the industry. It’s suitable for markets where price is a critical factor.
• Differentiation: This involves making your products or services unique. Differentiation can be based on design, brand, customer service, or technology.
• Focus: Focus strategy targets a specific market niche, with an emphasis on either cost leadership or differentiation within that segment.

Implementing Porter’s strategies in your business plan

• Analyzing Your Market: Understand the competitive forces and where your business fits.
• Identifying Your Competitive Advantage: Decide whether cost leadership, differentiation, or focus aligns with your strengths.
• Aligning Operations and Marketing: Ensure your operations and marketing strategies support your chosen Porter strategy.

Here’s a summary of the application of Porter’s strategies in business planning:

Incorporating Porter’s Strategy into your business plan can provide a clear direction for your competitive approach, helping to define your market positioning and strategic decisions. It’s a powerful tool for businesses looking to establish a competitive edge in their industry.

Operations Plan and Management Structure

Detailing operations, logistics, and technology.

The operations plan is the heartbeat of your business plan, detailing the daily pulse of your venture. It weaves through production, service delivery, logistics, supply chain intricacies, and the tech magic that makes it all run smoothly.

When detailing your operations plan, consider the following:

• Production or Service Delivery: How your product or service will be created and delivered to your customers.
• Supply Chain Management: How you will manage your supply chain, from sourcing raw materials to delivering the final product.
• Technology Utilization: The role of technology in your operations, whether for production, customer service, or internal communication.

In my own experience, integrating advanced technology in operations significantly streamlined our processes and enhanced efficiency.

Organizational Roles and Management Team

The management structure of your business is another vital element. It provides clarity on the roles and responsibilities within your organization, ensuring that every aspect of the business is effectively managed.

Key considerations for outlining your management structure include:

• Defining Roles: Clearly defining the roles and responsibilities of each team member.
• Leadership Team: Identifying your core leadership team and their qualifications.
• Organizational Hierarchy: Establishing a hierarchy that supports efficient decision-making and communication.

Drawing from my journey, having a clear organizational structure was fundamental in maintaining smooth operations and fostering a collaborative work environment.

Financial Planning in Business

Financial projections and budgeting importance.

Financial planning is a pivotal aspect of business planning, central to the sustainability and growth of any enterprise. This section emphasizes the importance of creating accurate financial projections and budgeting. Financial projections help in forecasting future revenues, expenses, and profitability, guiding business decisions and strategies. Budgeting, on the other hand, ensures that you allocate your resources efficiently, preventing overspending and helping maintain financial health.

Key aspects to consider in financial planning include:

• Revenue Projections: Estimating future sales based on market analysis, historical data, and business goals.
• Expense Budgeting: Identifying and planning for both fixed and variable costs.
• Profitability Analysis: Calculating expected profits by subtracting projected expenses from revenues.

In my ventures, realistic financial projections were a cornerstone in securing investor confidence and guiding our growth strategy.

Financial Analysis Tools

Various tools can assist in financial planning and analysis, making the process more accurate and manageable. This table outlines some essential financial analysis tools:

Incorporating these tools into my financial planning process significantly improved our accuracy and decision-making capabilities.

Business Planning for Different Sectors

Planning variances across industries.

Business planning is a tailor-made journey, varying distinctly across industries. Each sector dances to its rhythm of challenges, opportunities, and market dynamics, all of which must echo through your business plan. For instance, the technology sector might focus heavily on innovation and rapid growth, whereas a retail business plan might prioritize location and customer experience.

Consider these variances:

• Market Dynamics: Each industry has distinct market trends and customer behaviors.
• Regulatory Environment: Different sectors are subject to varying levels of regulation.
• Technology Utilization: The role and impact of technology can vary widely between industries.
• Competition: The intensity and nature of competition differ in each sector.

Here’s a table that illustrates some of these variances:

Examples of Multiple Sectors

To further illustrate how business planning adapts to different sectors, let’s look at some examples:

• Technology: A tech startup might focus its plan on securing venture capital and scaling quickly.
• Retail: A retail business plan could emphasize location analysis and in-store customer experience strategies.
• Manufacturing: This sector might prioritize operational efficiency and supply chain management.

Here’s a table with examples:

Drawing from my own experience, adapting the business plan to the specific needs and realities of the industry was key to achieving success.

Business Planning Tools and Software

Overview of tools and software.

In today’s digital age, various tools and software significantly simplify the business planning process. These tools range from comprehensive business plan creation software to specialized applications focusing on financial projections, market analysis, or strategic planning. Utilizing these tools can enhance accuracy, save time, and provide valuable insights.

Here’s an overview of some key tools:

• Business Plan Software: Software like LivePlan and Bizplan helps in creating, formatting, and organizing your business plan.
• Financial Modelling Tools: Applications such as QuickBooks and Xero offer financial tracking and projections.
• Market Analysis Software: Tools like MarketResearch.com provide industry reports and market data.

This table lists some popular tools along with their primary functions:

Comparisons and Recommendations

Choosing the right business planning tool depends on your specific needs, business size, and the aspects of planning you find most challenging. Here are some comparisons and recommendations:

• For Comprehensive Planning: LivePlan is excellent for those who need a detailed, all-in-one solution.
• For Financial Focus: QuickBooks and Xero are ideal for businesses that need robust financial tracking and analysis.
• For Market Analysis: MarketResearch.com offers extensive market data, beneficial for in-depth market analysis.

This table provides a comparison:

In my experience, using a combination of these tools, like LivePlan for overall planning and QuickBooks for financial management, provided a balanced approach to business planning.

Common Challenges and Solutions in Business Planning

Potential roadblocks.

Business planning, while essential, is often fraught with challenges that can hinder progress. Recognizing these potential roadblocks is the first step in navigating them effectively. Common challenges include:

• Underestimating Market Complexity: Many entrepreneurs misjudge the complexity of their target market, leading to unrealistic plans.
• Inadequate Financial Planning: A lack of thorough financial projections can result in funding shortfalls or mismanagement of resources.
• Overlooking Competition: Failing to properly analyze competitors can lead to strategies that don’t adequately address market realities.
• Rigid Planning: Overly rigid plans can hinder adaptability in a dynamic business environment.

These challenges can significantly impact the effectiveness of a business plan and, consequently, the success of the business.

Strategies for Overcoming Challenges

Addressing these challenges requires strategic thinking and adaptability. Here are some strategies to overcome common business planning hurdles:

• Conduct Thorough Market Research: Gain a deep understanding of your market to create realistic and informed strategies.
• Develop Detailed Financial Projections: Use tools and professional advice to create comprehensive financial plans.
• Regular Competitor Analysis: Continuously monitor competitors to stay ahead of market trends and shifts.
• Flexibility in Planning: Build flexibility into your business plan to allow for adjustments in response to market changes.

During my business planning, I found that regularly revisiting and adjusting the plan in response to new market information was key to staying relevant and competitive.

The Role of Business Plans in Fundraising

Attracting investors or securing loans.

A well-crafted business plan is crucial in attracting investors and securing loans. Your business plan is a showcase, highlighting your venture’s potential, strategic insight, and dedication to triumph. For investors and lenders, it’s a lens magnifying risks and rewards, pivotal in their decision-making process.

Key elements that appeal to investors and lenders include:

• Clear Value Proposition: Conveying the unique benefits of your business.
• Solid Market Analysis: Showing an understanding of the market and its potential.
• Realistic Financial Projections: Presenting well-researched financial forecasts.
• Effective Management Team: Demonstrating the team’s capability and experience.

Investor-Focused Elements in Business Plans

Certain elements of a business plan are particularly critical to investors. These elements showcase the business’s potential for growth and profitability.

Here’s a table outlining these key elements:

In my experience, emphasizing these elements in the business plan significantly increased our attractiveness to investors.

List of Venture Capital Investment and Fundraising Companies in India

India’s burgeoning startup ecosystem is supported by a robust network of venture capital and fundraising companies. These firms are instrumental in providing the necessary capital to fuel growth and innovation.

Here’s a list of notable venture capital and fundraising companies in India, along with their websites:

These firms have been instrumental in the growth of various successful startups in India, providing not just capital but also strategic guidance and networking opportunities.

Updating and Revising Your Business Plan

When and how to update.

A business plan is not a static document; it requires regular updates to remain relevant and effective. Key moments to update your business plan include:

• After Major Market Changes: Adjust your plan in response to significant shifts in your industry or target market.
• Following Major Business Milestones: Update your plan to reflect achieved goals and set new ones.
• When Expanding or Pivoting: Modify your plan if your business is entering new markets or altering its product/service offerings.

The process of updating your business plan should involve:

• Reviewing Each Section: Assess each part of your business plan for current relevance and accuracy.
• Consulting Stakeholders: Engage with team members, investors, and advisors for insights and feedback.
• Incorporating New Data: Update your plan with the latest market research, financial data, and operational changes.

In my journey, regularly revisiting and revising the business plan ensured that it remained a useful tool for decision-making and strategy.

Keeping the Plan Relevant

Ensuring your business plan remains relevant over time is crucial for its effectiveness. This involves:

• Staying Informed: Keep abreast of industry trends, customer preferences, and competitive landscapes.
• Flexibility: Design your plan to accommodate changes and unforeseen circumstances.
• Continuous Learning: Incorporate new insights, learning, and feedback into your plan.

A key strategy I employed was setting periodic reviews, and aligning the business plan with current business realities and future aspirations.

Business Plan Templates and Resources

Providing templates and resources.

Access to quality templates and resources can greatly simplify the process of creating a business plan. Templates serve as your planning compass, guiding you to cover all vital facets of a business plan. Plus, a treasure trove of resources awaits, ready to enlighten your journey with wisdom and best practices.

Here’s a list of helpful templates and resources, along with a brief description:

These resources were invaluable in my planning process, offering both structure and flexibility.

Customizing Guidelines

While templates provide a starting point, customizing your business plan to reflect your unique business is essential. Here are some guidelines for customization:

• Tailor to Your Audience: Modify your plan based on who will be reading it, whether investors, lenders, or internal stakeholders.
• Reflect Your Business’s Unique Aspects: Emphasize elements that set your business apart from competitors.
• Update Financials to Your Specifics: Ensure the financial projections and budgets accurately reflect your business’s financial situation.

Incorporating these customization guidelines ensures that your business plan is not only comprehensive but also reflects the unique identity and goals of your business.

In this comprehensive guide, we’ve gone through the critical stages of business planning, from understanding market dynamics to crafting effective strategies and making informed financial decisions. This journey, enriched with practical insights and tools, aims to empower entrepreneurs and business leaders to craft plans that are both visionary and pragmatic. Remember, a well-structured business plan is more than a document; it’s a roadmap guiding your venture toward success and sustainability. As you embark on or continue your business journey, let this guide be a cornerstone in your strategic arsenal.

Additional Resources

Links to further reading and resources.

To further enhance your knowledge and skills in business planning, here are some valuable resources:

• Harvard Business Review – For insightful articles on business strategies and management.
• Entrepreneur Magazine – Offers a plethora of resources for business planning and entrepreneurship.
• Investopedia – Business Plan – A comprehensive resource for understanding various business terms and concepts.

Recommendations for Continued Learning

Continuing your learning journey is vital in keeping up with the ever-evolving business landscape. Here are some recommendations:

• Coursera – Business Strategy Courses – Online courses from top universities and institutions.
• Udemy – Business Plan Courses – Practical courses on business plan development.
• Khan Academy – Entrepreneurship – Free courses on entrepreneurship and business fundamentals.

These resources, combined with the insights from our guide, will equip you with the knowledge and tools to create a robust and effective business plan.

Call to Action

Encouraging readers to start their business planning journey.

Reading this comprehensive guide isn’t merely a quest for knowledge, but a launchpad for action. Stepping into your business planning adventure marks a daring stride toward your entrepreneurial dreams. Seasoned tycoons fine-tuning their strategies or novices crafting their inaugural plans, the moment for action is ripe. Harness this guide’s wisdom and tools to forge a plan that mirrors your vision and the truths of your market.

Suggestions for Next Steps and How to Apply the Information

To translate the knowledge from this guide into action, follow these steps:

Each step is designed to move you closer to a robust and effective business plan. Remember, planning is an ongoing process. As you learn and grow, continually revisit and update your plan to keep it aligned with your business’s evolution. Now, armed with this guide as your blueprint, stride boldly forward on your business planning odyssey, transforming your vision from mere thought to tangible reality.

Frequently Asked Questions (FAQs)

• How long should a typical business plan be? While a typical business plan’s length can be a dance between 15 and 50 pages, it’s the depth that counts, ensuring every critical aspect of your venture is thoroughly illuminated. The length waltzes with your business’s intricacy and the plan’s intent.
• Can a business plan guarantee funding from investors? Crafting a stellar business plan boosts your odds for funding, yet it’s not a magic key. Investors weigh a mosaic of factors: the plan’s finesse, your business model’s solidity, market potential, and your team’s prowess.
• How often should I review and update my business plan? You should revisit and refresh your business plan at least once a year, or when the winds of change blow through your market, bringing shifts or new rivals into play.
• Is a business plan necessary for a small or solo entrepreneur? Even for solo voyagers or small-scale entrepreneurs, a business plan stands as a beacon, guiding strategy, sharpening decisions, and unlocking doors to funding when needed.
• What is the biggest mistake to avoid when writing a business plan? One of the biggest mistakes is not conducting thorough market research. This can lead to unrealistic projections and strategies that don’t align with market realities.
• How detailed should the financial projections in a business plan be? Financial projections should be as detailed as possible, including income statements, cash flow statements, and balance sheets for at least three to five years into the future.
• Can the business plan format be modified to suit specific needs? The business plan format should be adaptable to suit your specific business needs and the audience for whom it is intended (investors, lenders, partners, etc.).
• Should a business plan include information about the exit strategy? Yes, including an exit strategy is important, especially for investors, as it outlines how they will realize a return on their investment.
• How can I protect the confidentiality of my business plan? To safeguard the secrets of your business plan, a non-disclosure agreement (NDA) becomes your shield, signed by stakeholders like potential investors or partners before you unveil your blueprint.
• Is it advisable to hire a consultant to write a business plan? Bringing a consultant on board can be a game-changer, particularly when you’re strapped for time or expertise in drafting a meticulous plan. Yet, your active involvement is key to ensuring the plan truly echoes your vision and goals.

Prashant P. Chauhan

Meet Prashant Pratap Chauhan, the savvy founder behind The Winning Leap, a hub for sharp financial insights and expert analysis in the realm of finance blogging.

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9 Strategic Planning Models and Tools for the Customer-Focused Business

Published: July 11, 2023

As the economist and business strategy guru, Michael Porter, says, “The essence of strategy is choosing what not to do.”

With strategic planning, businesses identify their strengths and weaknesses, choose what not to do, and determine which opportunities should be pursued. In sales operations, having a clearly defined strategy will help your organization plan for the future, set viable goals, and achieve them.

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So, how do you get started with strategic planning? You‘ll begin with strategic planning models and tools. Let’s take a look at nine of the most prominent ones here.

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Strategic planning models.

Strategic planning is used to set up long-term goals and priorities for an organization. A strategic plan is a written document that outlines these goals.

Don't confuse strategic planning and tactical planning . Strategic planning is focused on long-term goals, while tactical planning is focused on the short-term.

Here are a few strategic planning models you can use to get started.

1. The Balanced Scorecard

The Balanced Scorecard is one of the most prominent strategic planning models, tailored to give managers a comprehensive overview of their companies' operations on tight timelines. It considers both financial and operational metrics to provide valuable context about how a business has performed previously, is currently performing, and is likely to perform in the future.

The model plays on these concerns: time, quality, performance/service, and cost. The sum of those components amount to four specific reference points for goal-setting and performance measurement:

• Customer: How customers view your business
• Internal Process: How you can improve your internal processes
• Organizational Capacity: How your business can grow, adapt, and improve
• Financial: The potential profitability of your business

Those four categories can inform goals that are more thoughtful and focused while surfacing the most appropriate metrics with which you can use to track them. But the elements you choose to pursue and measure are ultimately up to you. As there's no definitive list, they will vary from organization to organization.

That being said, there‘s a universally applicable technique you can use when leveraging the model—creating a scorecard. This is a document that keeps track of your goals and how you apply them. Here’s an example of what a scorecard might look like:

Image Source

The Balanced Scorecard is ideal for businesses looking to break up higher-level goals into more specific, measurable objectives. If you're interested in translating your big-picture ambitions into actionable projects, consider looking into it.

Example of the Balanced Scorecard

Let‘s imagine a B2B SaaS company that sells a construction management solution. It’s been running into trouble from virtually all angles. It‘s struggling with customer retention and, in turn, is hemorrhaging revenue. The company’s sales reps are working with very few qualified leads and the organization's tech stack is limiting growth and innovation.

The business decides to leverage a Balanced Scorecard approach to remedy its various issues. In this case, the full strategic plan—developed according to this model—might look like this:

• The company sets a broad financial goal of boosting revenue by 10% year over year.
• To help get there, it aims to improve its customer retention rate by 5% annually by investing in a more robust customer service infrastructure.
• Internally, leadership looks to improve the company's lead generation figures by 20% year over year by revamping its onboarding process for its pre-sales team.
• Finally, the business decides to move on from its legacy tech stack in favor of a virtualized operating system, making for at least 50% faster software delivery for consistent improvements to its product.

The elements listed above address key flaws in the company‘s customer perception, internal processes, financial situation, and organizational capacity. Every improvement the business is hoping to make involves a concrete goal with clearly outlined metrics and definitive figures to gauge each one’s success. Taken together, the organization's plan abides by the Balanced Scorecard model.

2. Objectives and Key Results

As its name implies, the OKR strategic planning model revolves around translating broader organizational goals into objectives and tracking their key results. The framework rests on identifying three to five attainable objectives and three to five results that should stem from each of them. Once you have those in place, you plan tactical initiatives around those results.

After you‘ve figured out those reference points, you determine the most appropriate metrics for measuring their success. And once you’ve carried out the projects informed by those ideal results, you gauge their success by giving a score on a scale from 0 to 1 or 0%-100%.

For instance, your goal might be developing relationships with 100 new targets or named accounts in a specific region. If you only were able to develop 95, you would have a score of .95 or 95%. Here's an example of what an OKR model might look like:

It's recommended that you structure your targets to land at a score of around 70% — taking some strain off workers while offering them a definitive ideal outcome. The OKR model is relatively straightforward and near-universally applicable. If your business is interested in a way to work towards firmly established, readily visible standards this model could work for you.

Example of the Objectives and Key Results

Let's consider a hypothetical company that makes educational curriculum and schedule planning for higher-education institutions. The company decides it would like to expand its presence in the community college system in California, something that constitutes an objective.

But what will it take to accomplish that? And how will the company know if it's successful? Well, in this instance, leadership within the business would get there by establishing three to five results they would like to see. Those could be:

• Generating qualified leads from 30 institutions
• Conducting demos at 10 colleges
• Closing deals at 5 campuses

Those results would lead to initiatives like setting standards for lead qualification and training reps at the top of the funnel on how to use them appropriately, revamping sales messaging for discovery calls, and conducting research to better tailor the demo process to the needs of community colleges.

Leveraging this model generally entails repeating that process between two and four more times, ultimately leading to a sizable crop of thorough, actionable, ambitious, measurable, realistic plans.

3. Theory of Change (TOC)

The Theory of Change (TOC) model revolves around organizations establishing long-term goals and essentially “working backward” to accomplish them. When leveraging the strategy, you start by setting a larger, big-picture goal.

Then, you identify the intermediate-term adjustments and plans you need to make to achieve your desired outcome. Finally, you work down a level and plan the various short-term changes you need to make to realize the intermediate ones. More specifically, you need to take these strides:

• Identify your long-term goals.
• Backward map the preconditions necessary to achieve your goal, and explain why they're necessary.
• Identify your basic assumptions about the situation.
• Determine the interventions your initiative will fulfill to achieve your goals.
• Come up with indicators to evaluate the performance of your initiative.
• Write an explanation of the logic behind your initiative.

Here's another visualization of what that looks like.

This planning model works best for organizations interested in taking on endeavors like building a team, planning an initiative, or developing an action plan. It's distinct from other models in its ability to help you differentiate between desired and actual outcomes. It also makes stakeholders more actively involved in the planning process by making them model exactly what they want out of a project.

It relies on more pointed detail than similar models. Stakeholders generally need to lay out several specifics, including information related to the company's target population, how success will be identified, and a definitive timeline for every action and intervention planned. Again, virtually any organization — be it public, corporate, nonprofit, or anything else — can get a lot out of this strategy model.

Example of the Theory of Change

For the sake of this example, imagine a business that makes HR Payroll Software , but hasn‘t been doing too well as of late. Leadership at the company feels directionless. They think it’s time to buckle down and put some firm plans in motion, but right now, they have some big picture outcomes in mind for the company without a feel for how they're going to get done.

In this case, the business might benefit from leveraging the Theory of Change model. Let‘s say its ultimate goal is to expand its market share. Leadership would then consider the preconditions that would ultimately lead to that goal and why they’re relevant.

For instance, one of those preconditions might be tapping into a new customer base without alienating its current one. The company could make an assumption like, “We currently cater to mid-size businesses almost exclusively, and we lack the resources to expand up-market to enterprise-level prospects. We need to find a way to more effectively appeal to small businesses.”

Now, the company can start looking into the specific initiatives it can take to remedy its overarching problem. Let's say it only sells its product at a fixed price point that suits midsize businesses much more than smaller ones. So the company decides that it should leverage a tiered pricing structure that offers a limited suite of features at a price that small businesses and startups can afford.

The factors the company elects to use as reference points for the plan's success are customer retention and new user acquisition. Once those have been established, leadership would explain why the goals, plans, and metrics it has outlined make sense.

If you track the process I‘ve just plotted, you’ll see the Theory of Change in motion. It starts with a big-picture goal and works its way down to specific initiatives and ways to gauge their effectiveness.

4. Hoshin Planning

The Hoshin Planning model is a process that aims to reduce friction and inefficiency by promoting active and open communication throughout an organization. In this model, everyone within an organization—regardless of department or seniority—is made aware of the company's goals.

Hoshin Planning rests on the notion that thorough communication creates cohesion, but that takes more than contributions from leadership. This model requires that results from every level be shared with management.

The ideal outcomes set according to this model are also conceived of by committee to a certain extent. Hoshin Planning involves management hearing and considering feedback from subordinates to come up with reasonable, realistic, and mutually understood goals.

The model is typically partitioned into seven steps:

• establishing a vision
• developing breakthrough objectives
• developing annual objectives
• deploying annual objectives
• implementing annual objectives
• conducting monthly and quarterly reviews
• conducting an annual review.

Note: The first three steps are referred to as the “catchball process.” It's where company leadership sets goals and establishes strategic plans to send down the food chain for feedback and new ideas. That stage is what really separates Hoshin Planning from other models.

Example of Hoshin Planning

For this example, let‘s imagine a company that manufactures commercial screen printing machines. The business has seen success with smaller-scale, retail printing operations, but realizes that selling almost exclusively to that market won’t make for long-term, sustainable growth.

Leadership at the company decides that it's interested in making an aggressive push to move up-market towards larger enterprise companies. However, before they can establish that vision, they want to ensure that the entire company is willing and able to work with them to reach those goals.

Once they‘ve set a tentative vision, they begin to establish more concrete objectives and send them down the management hierarchy. One of the most pressing activities they’re interested in pursuing is a near-comprehensive product redesign to make their machines better suited for higher volume orders.

They communicate those goals throughout the organization and ask for feedback along the way. After the product team hears their ideal plans, it relays that the product overhaul that leadership is looking into isn‘t viable within the timeframe they’ve provided. Leadership hears this and adjusts their expectations before doling out any sort of demands for the redesign.

Once both parties agree on a feasible timeline, they begin to set more definitive objectives that suit both the company‘s ambitions and the product team’s capabilities.

Strategic Plan Example

The strategic plan above is for a fictitious shoe company and outlines the way in which it'll differentiate itself within the market. It effectively uses each step in the strategic planning model framework and is written in a way to give a brief overview of how the company will enter the market and sustain longevity.

If you're working on a strategic planning model for an existing business, your plan will look similar, but have a few tweaks to the goals, including more goals about improving sales and processes. When drafting the action plan and evaluation parts of the plan, be sure to think tactically about the actions that will help you achieve the goals, and use your mission, vision, and values to guide the choices you make.

Strategic Planning Tools

There are additional resources you can use to support whatever strategic planning model you put in place. Here are some of those:

1. SWOT Analysis

SWOT analysis is a strategic planning tool and acronym for strengths, weaknesses, opportunities, and threats. It's used to identify each of these elements in relation to your business.

This strategic planning tool allows you to determine new opportunities and which areas of your business need improvement. You'll also identify any factors or threats that might negatively impact your business or success.

2. Porter's Five Forces

Use Porter‘s Five Forces as a strategic planning tool to identify the economic forces that impact your industry and determine your business’ competitive position. The five forces include:

• Competition in the industry
• Potential of new entrants into the industry
• Power of suppliers
• Power of customers
• Threat of substitute products

To learn more, check out this comprehensive guide to using Porter's Five Forces .

3. Visioning

Visioning is a goal-setting strategy used in strategic planning. It helps your organization develop a vision for the future and the outcomes you'd like to achieve.

Once you reflect on the goals you‘d like to reach within the next five years or more, you and your team can identify the steps you need to take to get where you’d like to be. From there, you can create your strategic plan.

4. PESTLE Analysis

The PESTLE analysis is another strategic planning tool you can use. It stands for:

• P: Political
• E: Economic
• T: Technological
• E: Environmental

Each of these elements allow an organization to take stock of the business environment they're operating in, which helps them develop a strategy for success. Use a PESTLE Analysis template to help you get started.

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The Business Planning Process: 6 Steps To Creating a New Plan

In this article, we will define and explain the basic business planning process to help your business move in the right direction.

What is Business Planning?

Business planning is the process whereby an organization’s leaders figure out the best roadmap for growth and document their plan for success.

The business planning process includes diagnosing the company’s internal strengths and weaknesses, improving its efficiency, working out how it will compete against rival firms in the future, and setting milestones for progress so they can be measured.

The process includes writing a new business plan. What is a business plan? It is a written document that provides an outline and resources needed to achieve success. Whether you are writing your plan from scratch, from a simple business plan template , or working with an experienced business plan consultant or writer, business planning for startups, small businesses, and existing companies is the same.

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The Better Business Planning Process

The business plan process includes 6 steps as follows:

• Do Your Research
• Calculate Your Financial Forecast
• Draft Your Plan
• Revise & Proofread
• Nail the Business Plan Presentation

We’ve provided more detail for each of these key business plan steps below.

1. Do Your Research

Conduct detailed research into the industry, target market, existing customer base,  competitors, and costs of the business begins the process. Consider each new step a new project that requires project planning and execution. You may ask yourself the following questions:

• What are your business goals?
• What is the current state of your business?
• What are the current industry trends?
• What is your competition doing?

There are a variety of resources needed, ranging from databases and articles to direct interviews with other entrepreneurs, potential customers, or industry experts. The information gathered during this process should be documented and organized carefully, including the source as there is a need to cite sources within your business plan.

You may also want to complete a SWOT Analysis for your own business to identify your strengths, weaknesses, opportunities, and potential risks as this will help you develop your strategies to highlight your competitive advantage.

2. Strategize

Now, you will use the research to determine the best strategy for your business. You may choose to develop new strategies or refine existing strategies that have demonstrated success in the industry. Pulling the best practices of the industry provides a foundation, but then you should expand on the different activities that focus on your competitive advantage.

This step of the planning process may include formulating a vision for the company’s future, which can be done by conducting intensive customer interviews and understanding their motivations for purchasing goods and services of interest. Dig deeper into decisions on an appropriate marketing plan, operational processes to execute your plan, and human resources required for the first five years of the company’s life.

3. Calculate Your Financial Forecast

All of the activities you choose for your strategy come at some cost and, hopefully, lead to some revenues. Sketch out the financial situation by looking at whether you can expect revenues to cover all costs and leave room for profit in the long run.

Begin to insert your financial assumptions and startup costs into a financial model which can produce a first-year cash flow statement for you, giving you the best sense of the cash you will need on hand to fund your early operations.

A full set of financial statements provides the details about the company’s operations and performance, including its expenses and profits by accounting period (quarterly or year-to-date). Financial statements also provide a snapshot of the company’s current financial position, including its assets and liabilities.

This is one of the most valued aspects of any business plan as it provides a straightforward summary of what a company does with its money, or how it grows from initial investment to become profitable.

4. Draft Your Plan

With financials more or less settled and a strategy decided, it is time to draft through the narrative of each component of your business plan . With the background work you have completed, the drafting itself should be a relatively painless process.

If you have trouble writing convincing prose, this is a time to seek the help of an experienced business plan writer who can put together the plan from this point.

5. Revise & Proofread

Revisit the entire plan to look for any ideas or wording that may be confusing, redundant, or irrelevant to the points you are making within the plan. You may want to work with other management team members in your business who are familiar with the company’s operations or marketing plan in order to fine-tune the plan.

Finally, proofread thoroughly for spelling, grammar, and formatting, enlisting the help of others to act as additional sets of eyes. You may begin to experience burnout from working on the plan for so long and have a need to set it aside for a bit to look at it again with fresh eyes.

6. Nail the Business Plan Presentation

The presentation of the business plan should succinctly highlight the key points outlined above and include additional material that would be helpful to potential investors such as financial information, resumes of key employees, or samples of marketing materials. It can also be beneficial to provide a report on past sales or financial performance and what the business has done to bring it back into positive territory.

Business Planning Process Conclusion

Every entrepreneur dreams of the day their business becomes wildly successful.

But what does that really mean? How do you know whether your idea is worth pursuing?

And how do you stay motivated when things are not going as planned? The answers to these questions can be found in your business plan. This document helps entrepreneurs make better decisions and avoid common pitfalls along the way. ​

Business plans are dynamic documents that can be revised and presented to different audiences throughout the course of a company’s life. For example, a business may have one plan for its initial investment proposal, another which focuses more on milestones and objectives for the first several years in existence, and yet one more which is used specifically when raising funds.

Business plans are a critical first step for any company looking to attract investors or receive grant money, as they allow a new organization to better convey its potential and business goals to those able to provide financial resources.

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How to make a business plan

Table of Contents

How to make a good business plan: step-by-step guide.

A business plan is a strategic roadmap used to navigate the challenging journey of entrepreneurship. It's the foundation upon which you build a successful business.

A well-crafted business plan can help you define your vision, clarify your goals, and identify potential problems before they arise.

But where do you start? How do you create a business plan that sets you up for success?

This article will explore the step-by-step process of creating a comprehensive business plan.

What is a business plan?

A business plan is a formal document that outlines a business's objectives, strategies, and operational procedures. It typically includes the following information about a company:

Products or services

Target market

Competitors

Marketing and sales strategies

Financial plan

Management team

A business plan serves as a roadmap for a company's success and provides a blueprint for its growth and development. It helps entrepreneurs and business owners organize their ideas, evaluate the feasibility, and identify potential challenges and opportunities.

As well as serving as a guide for business owners, a business plan can attract investors and secure funding. It demonstrates the company's understanding of the market, its ability to generate revenue and profits, and its strategy for managing risks and achieving success.

Business plan vs. business model canvas

A business plan may seem similar to a business model canvas, but each document serves a different purpose.

A business model canvas is a high-level overview that helps entrepreneurs and business owners quickly test and iterate their ideas. It is often a one-page document that briefly outlines the following:

Key partnerships

Key activities

Key propositions

Customer relationships

Customer segments

Key resources

Cost structure

Revenue streams

On the other hand, a Business Plan Template provides a more in-depth analysis of a company's strategy and operations. It is typically a lengthy document and requires significant time and effort to develop.

A business model shouldn’t replace a business plan, and vice versa. Business owners should lay the foundations and visually capture the most important information with a Business Model Canvas Template . Because this is a fast and efficient way to communicate a business idea, a business model canvas is a good starting point before developing a more comprehensive business plan.

A business plan can aim to secure funding from investors or lenders, while a business model canvas communicates a business idea to potential customers or partners.

Why is a business plan important?

A business plan is crucial for any entrepreneur or business owner wanting to increase their chances of success.

Here are some of the many benefits of having a thorough business plan.

Helps to define the business goals and objectives

A business plan encourages you to think critically about your goals and objectives. Doing so lets you clearly understand what you want to achieve and how you plan to get there.

A well-defined set of goals, objectives, and key results also provides a sense of direction and purpose, which helps keep business owners focused and motivated.

Guides decision-making

A business plan requires you to consider different scenarios and potential problems that may arise in your business. This awareness allows you to devise strategies to deal with these issues and avoid pitfalls.

With a clear plan, entrepreneurs can make informed decisions aligning with their overall business goals and objectives. This helps reduce the risk of making costly mistakes and ensures they make decisions with long-term success in mind.

Attracts investors and secures funding

Investors and lenders often require a business plan before considering investing in your business. A document that outlines the company's goals, objectives, and financial forecasts can help instill confidence in potential investors and lenders.

A well-written business plan demonstrates that you have thoroughly thought through your business idea and have a solid plan for success.

Identifies potential challenges and risks

A business plan requires entrepreneurs to consider potential challenges and risks that could impact their business. For example:

Is there enough demand for my product or service?

Will I have enough capital to start my business?

Is the market oversaturated with too many competitors?

What will happen if my marketing strategy is ineffective?

By identifying these potential challenges, entrepreneurs can develop strategies to mitigate risks and overcome challenges. This can reduce the likelihood of costly mistakes and ensure the business is well-positioned to take on any challenges.

Provides a basis for measuring success

A business plan serves as a framework for measuring success by providing clear goals and financial projections . Entrepreneurs can regularly refer to the original business plan as a benchmark to measure progress. By comparing the current business position to initial forecasts, business owners can answer questions such as:

Are we where we want to be at this point?

Did we achieve our goals?

If not, why not, and what do we need to do?

After assessing whether the business is meeting its objectives or falling short, business owners can adjust their strategies as needed.

How to make a business plan step by step

The steps below will guide you through the process of creating a business plan and what key components you need to include.

1. Create an executive summary

Start with a brief overview of your entire plan. The executive summary should cover your business plan's main points and key takeaways.

Keep your executive summary concise and clear with the Executive Summary Template . The simple design helps readers understand the crux of your business plan without reading the entire document.

2. Write your company description

Provide a detailed explanation of your company. Include information on what your company does, the mission statement, and your vision for the future.

Provide additional background information on the history of your company, the founders, and any notable achievements or milestones.

3. Conduct a market analysis

Conduct an in-depth analysis of your industry, competitors, and target market. This is best done with a SWOT analysis to identify your strengths, weaknesses, opportunities, and threats. Next, identify your target market's needs, demographics, and behaviors.

Use the Competitive Analysis Template to brainstorm answers to simple questions like:

What does the current market look like?

Who are your competitors?

What are they offering?

What will give you a competitive advantage?

Who is your target market?

What are they looking for and why?

How will your product or service satisfy a need?

These questions should give you valuable insights into the current market and where your business stands.

4. Describe your products and services

Provide detailed information about your products and services. This includes pricing information, product features, and any unique selling points.

Use the Product/Market Fit Template to explain how your products meet the needs of your target market. Describe what sets them apart from the competition.

5. Design a marketing and sales strategy

Outline how you plan to promote and sell your products. Your marketing strategy and sales strategy should include information about your:

Pricing strategy

Advertising and promotional tactics

Sales channels

The Go to Market Strategy Template is a great way to visually map how you plan to launch your product or service in a new or existing market.

6. Determine budget and financial projections

Document detailed information on your business’ finances. Describe the current financial position of the company and how you expect the finances to play out.

Some details to include in this section are:

Startup costs

Revenue projections

Profit and loss statement

Funding you have received or plan to receive

Strategy for raising funds

7. Set the organization and management structure

Define how your company is structured and who will be responsible for each aspect of the business. Use the Business Organizational Chart Template to visually map the company’s teams, roles, and hierarchy.

As well as the organization and management structure, discuss the legal structure of your business. Clarify whether your business is a corporation, partnership, sole proprietorship, or LLC.

8. Make an action plan

At this point in your business plan, you’ve described what you’re aiming for. But how are you going to get there? The Action Plan Template describes the following steps to move your business plan forward. Outline the next steps you plan to take to bring your business plan to fruition.

Types of business plans

Several types of business plans cater to different purposes and stages of a company's lifecycle. Here are some of the most common types of business plans.

Startup business plan

A startup business plan is typically an entrepreneur's first business plan. This document helps entrepreneurs articulate their business idea when starting a new business.

Not sure how to make a business plan for a startup? It’s pretty similar to a regular business plan, except the primary purpose of a startup business plan is to convince investors to provide funding for the business. A startup business plan also outlines the potential target market, product/service offering, marketing plan, and financial projections.

Strategic business plan

A strategic business plan is a long-term plan that outlines a company's overall strategy, objectives, and tactics. This type of strategic plan focuses on the big picture and helps business owners set goals and priorities and measure progress.

The primary purpose of a strategic business plan is to provide direction and guidance to the company's management team and stakeholders. The plan typically covers a period of three to five years.

Operational business plan

An operational business plan is a detailed document that outlines the day-to-day operations of a business. It focuses on the specific activities and processes required to run the business, such as:

Organizational structure

Staffing plan

Production plan

Quality control

Inventory management

Supply chain

The primary purpose of an operational business plan is to ensure that the business runs efficiently and effectively. It helps business owners manage their resources, track their performance, and identify areas for improvement.

Growth-business plan

A growth-business plan is a strategic plan that outlines how a company plans to expand its business. It helps business owners identify new market opportunities and increase revenue and profitability. The primary purpose of a growth-business plan is to provide a roadmap for the company's expansion and growth.

The 3 Horizons of Growth Template is a great tool to identify new areas of growth. This framework categorizes growth opportunities into three categories: Horizon 1 (core business), Horizon 2 (emerging business), and Horizon 3 (potential business).

One-page business plan

A one-page business plan is a condensed version of a full business plan that focuses on the most critical aspects of a business. It’s a great tool for entrepreneurs who want to quickly communicate their business idea to potential investors, partners, or employees.

A one-page business plan typically includes sections such as business concept, value proposition, revenue streams, and cost structure.

Best practices for how to make a good business plan

Here are some additional tips for creating a business plan:

Use a template

A template can help you organize your thoughts and effectively communicate your business ideas and strategies. Starting with a template can also save you time and effort when formatting your plan.

Miro’s extensive library of customizable templates includes all the necessary sections for a comprehensive business plan. With our templates, you can confidently present your business plans to stakeholders and investors.

Be practical

Avoid overestimating revenue projections or underestimating expenses. Your business plan should be grounded in practical realities like your budget, resources, and capabilities.

Be specific

Provide as much detail as possible in your business plan. A specific plan is easier to execute because it provides clear guidance on what needs to be done and how. Without specific details, your plan may be too broad or vague, making it difficult to know where to start or how to measure success.

Be thorough with your research

Conduct thorough research to fully understand the market, your competitors, and your target audience . By conducting thorough research, you can identify potential risks and challenges your business may face and develop strategies to mitigate them.

Get input from others

It can be easy to become overly focused on your vision and ideas, leading to tunnel vision and a lack of objectivity. By seeking input from others, you can identify potential opportunities you may have overlooked.

Review and revise regularly

A business plan is a living document. You should update it regularly to reflect market, industry, and business changes. Set aside time for regular reviews and revisions to ensure your plan remains relevant and effective.

Create a winning business plan to chart your path to success

Starting or growing a business can be challenging, but it doesn't have to be. Whether you're a seasoned entrepreneur or just starting, a well-written business plan can make or break your business’ success.

The purpose of a business plan is more than just to secure funding and attract investors. It also serves as a roadmap for achieving your business goals and realizing your vision. With the right mindset, tools, and strategies, you can develop a visually appealing, persuasive business plan.

Ready to make an effective business plan that works for you? Check out our library of ready-made strategy and planning templates and chart your path to success.

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6 business analysis techniques to use in your strategic plans

August 10, 2021 by MindManager Blog

By: Emily Finlay

For businesses, efficiency and effectiveness are key. Whether you’re executing a major project or determining the best ways to train new employees, it’s important to use best practices to achieve exceptional results.

Business analysis uncovers the strategies and processes that can help your business improve. You can find the flaws in your operations while determining what you need to change to fix them. Auditing and refining your business also offers the insights you and your leadership need to make informed decisions that will benefit your work moving forward.

Like any method, however, the power of business analysis depends on the methods used to execute it. In this guide, we’ll walk you through the top business analysis techniques. You’ll learn what each option offers and how you can use them to analyze your own processes.

What are business analysis techniques?

Business analysis techniques are the specific processes used to audit and improve business operations. These step-by-step procedures help analysts stay organized and make strategic decisions during the analysis.

What are the different types of business analysis techniques?

The most common types of business analysis include BPM, SWOT, MOST, CATWOE, PESTLE, and Six Hats Thinking. These planning methods can be used in a variety of industries and projects. From streamlining your operations to aligning your company’s purpose, these tactics can maintain your organization’s long-term success.

Business Process Modeling (BPM)

This technique, also known as business process mapping , creates a visual representation of the procedures a company uses. By visualizing the processes, teams and analysts can identify any problems. They can also see where efficiency is lost.

As you develop strategies to address these shortcomings, you can apply them to the model to see how they will affect the targeted process. This will also highlight any potential problems that these changes might create in other areas.

Business analysis steps: BPM

According to the International Institute of Business Analysis , here are the steps you should follow:

• Strategic planning – Start by researching and understanding the processes and problems you’re going to solve. Discover everything involved before creating your model.
• Business Model Analysis – Develop a model (such as mind mapping , flow charting, or diagramming) of the business processes with the information gained in step one. Analyze this visual and use it to guide your strategies.
• Define and design the process – Create the solutions you need and apply them to the model.
• Technical Analysis for complex business solutions – Use your visualization to analyze and improve the solutions.

Business analysis example: BPM

If a company is changing the way they produce a specific product, this technique can help them understand how adjusting that element will impact others. Rather than theorizing, they can use a visual flow to pinpoint obstacles and areas of improvement.

Strength, Weakness, Opportunities, Threats (SWOT)

These four elements define this technique, identifying internal (Strengths and Weaknesses) and external (Threats and Opportunities) factors. The most popular type of business analysis, SWOT drives informed decision making in nearly every area of business.

Business analysis steps: SWOT

Create a map with four quadrants, as outlined below, and use it guide your solutions and decisions:

• Strengths – What processes, resources, and other factors give us an advantage over competitors?
• Weaknesses – What holds us back from doing better and growing?
• Opportunities – What is happening outside the business that we can use to our advantage?
• Threats – What external factors can limit or hurt our success?

Business analysis example: SWOT

You can apply this technique to performance reviews, using the information you gain to help employees make improvements and celebrate strengths.

Mission, Objectives, Strategies, and Tactics (MOST)

If you want to make sure your company is maintaining its main goals through every decision and transition, MOST is the best tactic to use. By analyzing your business based on the following elements, you can turn big-picture objectives into achievable actions.

• Mission – Your overarching purpose that defines everything you do.
• Objectives – The goals necessary to accomplish your mission.
• Strategies – What you need to do to reach your objectives.
• Tactics – How everyone in the organization can execute your strategies.

Business analysis steps: MOST

Starting from the top down, define these four elements for your business. Then, use them to create processes that prioritize your main goals throughout the organization.

Business analysis examples: MOST

When rebranding a company, the MOST technique helps you discover and refine the heart of your organization. You can realign your processes, products, and marketing efforts to reflect your goals more accurately. If your company has strayed from these primary values or shifted to new ones, MOST will help you clearly define your views and objectives.

Customers, Actors, Transformation, Worldview, Owner, Environmental constraints (CATWOE)

Your individual stakeholders’ viewpoints affect your goals and processes. Every change also affects all of your stakeholders. With CATWOE, you can understand how any action impacts your organization, customers, leadership, and more.

Business analysis steps: CATWOE

This technique should be used at the start of the project or strategizing process. Begin by defining these parties and asking these questions:

• Customers – Who benefits from your work and products? How does this issue or the proposed solution affect them?
• Actors – Who is directly involved in this process? How will they affect it?
• Transformation – What are the ultimate changes that will occur by implementing this solution or new procedures?
• Worldview – How will this change affect the organization’s mission and big picture?
• Owner – Who is responsible for the affected system and how are they related to it?
• Environmental constraints – On every level, what are the limitations that affect the solution?

Once you have these answers, use them to guide your strategies and final solutions.

Business analysis examples: CATWOE

If a development company wanted to build a new shopping center, they could use this technique to understand the impact it would have on the company, their future customers, and the people living in the surrounding community.

Political, Economic, Social, Technological, Legal, Environmental (PESTLE)

Decisions and changes aren’t made in a vacuum. PESTLE identifies outside factors that will affect the decisions made within an organization, as well as how the company’s changes will impact other factors. This technique allows businesses to plan for any potential threats that might develop and strategize for seizing new opportunities.

Business analysis steps: PESTLE

Walk through the following list to determine the forces that can impact your organization.

• Political – How do government policies, initiatives, and financial support affect your business and your proposed solution?
• Economical – What is the economic climate and how does it affect you?
• Social – How do trends and attitudes concerning population, media, culture, lifestyle, and education affect the business?
• Technology – What is the rate of technological development, particularly for information and communication, and how does it impact your changes?
• Legal – Do local and national regulations and employment standards affect your work? How?
• Environmental – Are weather, pollution, waste, and recycling factors a concern for your organization? What is their impact?

Use this information to prepare for threats and opportunities that might affect your business’ ongoing performance.

Business analysis examples: PESTLE

When using the SWOT technique to evaluate your company’s direction and future, you can use PESTLE to develop and analyze each element of the process. This will help you create a more detailed understanding of your business, particularly concerning threats and opportunities.

Six Thinking Hats

Often, teams lack enough diverse viewpoints to find and understand the issues that are keeping them from full success. With the Six Thinking Hats technique , you can use different ways of thinking to uncover new perspectives. Using these new insights during brainstorming sessions can hone your team’s ideas for better results.

Business analysis steps: Six Thinking Hats

In your meetings, consider the problem and possible solutions with the type of thinking dictated by each “hat” and step.

• Start with the White Hat, which focuses on hard data and logic. What information do you know or need?
• Move to the Yellow Hat, which stands for brightness and positivity. Look for the possible values and benefits through optimistic thinking
• Now play devil’s advocate with the Black Hat of judgment. Find potential problems, obstacles, and threats.
• The Red Hat focuses on intuition. Share your feelings, fears, hunches, and emotions associated with the solution or process.
• Use the Green Hat of creativity to consider possibilities, thoughts, and ideas. Try to think outside the box.
• With the Blue Hat, you will bring your brainstorming back to earth. Consider the big picture of the project or changes. Ensure your ideas fit your operations and procedures.
• Use this process to hone your solutions and approach to problems.

Business analysis example: Six Thinking Hats

The next time you think your project needs fresh eyes, gather your team for a Six Thinking Hats brainstorming session. You will be able to view your work in a new light and uncover ways to improve.

There isn’t a “right” technique for business analysis. Instead, use these tactics as they best fit your objectives. And don’t be afraid to combine these techniques for a single problem. As you analyze your business through different lenses, you can find the solutions that will offer the greatest benefits.

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The 7 Steps of the Business Planning Process: A Complete Guide

In this article, we'll provide a comprehensive guide to the seven steps of the business planning process, and discuss the role of Strikingly website builder in creating a professional business plan.

Step 1: Conducting a SWOT Analysis

The first step in the business planning process is to conduct a SWOT analysis. SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. This analysis will help you understand your business's internal and external environment, and it can help you identify areas of improvement and growth.

Strengths and weaknesses refer to internal factors such as the company's resources, capabilities, and culture. Opportunities and threats are external factors such as market trends, competition, and regulations.

You can conduct a SWOT analysis by gathering information from various sources such as market research, financial statements, and feedback from customers and employees. You can also use tools such as a SWOT matrix to visualize your analysis.

What is a SWOT Analysis?

A SWOT analysis is a framework for analyzing a business's internal and external environment. The acronym SWOT stands for Strengths, Weaknesses, Opportunities, and Threats.

Strengths and weaknesses include internal factors such as the company's resources, capabilities, and culture. Opportunities and threats are external factors such as market trends, competition, and regulations.

A SWOT analysis can help businesses identify areas of improvement and growth, assess their competitive position, and make informed decisions. It can be used for various purposes, such as business planning, product development, marketing strategy, and risk management.

Importance of Conducting a SWOT Analysis

Conducting a SWOT analysis is crucial for businesses to develop a clear understanding of their internal and external environment. It can help businesses identify their strengths and weaknesses and uncover new opportunities and potential threats. By doing so, businesses can make informed decisions about their strategies, resource allocation, and risk management.

A SWOT analysis can also help businesses identify their competitive position in the market and compare themselves to their competitors. This can help businesses differentiate themselves from their competitors and develop a unique value proposition.

Example of a SWOT Analysis

Here is an example of a SWOT analysis for a fictional business that sells handmade jewelry:

• Unique and high-quality products
• Skilled and experienced craftsmen
• Strong brand reputation and customer loyalty
• Strategic partnerships with local boutiques
• Limited production capacity
• High production costs
• Limited online presence
• Limited product variety

Opportunities

• Growing demand for handmade products
• Growing interest in sustainable and eco-friendly products
• Opportunities to expand online presence and reach new customers
• Opportunities to expand product lines
• Increasing competition from online and brick-and-mortar retailers
• Fluctuating consumer trends and preferences
• Economic downturns and uncertainty
• Increased regulations and compliance requirements

This SWOT analysis can help the business identify areas for improvement and growth. For example, the business can invest in expanding its online presence, improving its production efficiency, and diversifying its product lines. The business can also leverage its strengths, such as its skilled craftsmen and strategic partnerships, to differentiate itself from its competitors and attract more customers.

Step 2: Defining Your Business Objectives

Once you have conducted a SWOT analysis, the next step is to define your business objectives. Business objectives are specific, measurable, achievable, relevant, and time-bound (SMART) goals that align with your business's mission and vision.

Your business objectives can vary depending on your industry, target audience, and resources. Examples of business objectives include increasing sales revenue, expanding into new markets, improving customer satisfaction, and reducing costs.

You can use tools such as a goal-setting worksheet or a strategic planning framework to define your business objectives. You can also seek input from your employees and stakeholders to ensure your objectives are realistic and achievable.

What is Market Research?

Market research is an integral part of the business planning process. It gathers information about a target market or industry to make informed decisions. It involves collecting and analyzing data on consumer behavior, preferences, and buying habits, as well as competitors, industry trends, and market conditions.

Market research can help businesses identify potential customers, understand their needs and preferences, and develop effective marketing strategies. It can also help businesses identify market opportunities, assess their competitive position, and make informed product development, pricing, and distribution decisions.

Importance of Market Research in Business Planning

Market research is a crucial component of the business planning process. It can help businesses identify market trends and opportunities, assess their competitive position, and make informed decisions about their marketing strategies, product development, and business operations.

By conducting market research, businesses can gain insights into their target audience's behavior and preferences, such as their purchasing habits, brand loyalty, and decision-making process. This can help businesses develop targeted marketing campaigns and create products that meet their customers' needs.

Market research can also help businesses assess their competitive position and identify gaps in the market. Businesses can differentiate themselves by analyzing their competitors' strengths and weaknesses and developing a unique value proposition.

Different Types of Market Research Methods

Businesses can use various types of market research methods, depending on their research objectives, budget, and time frame. Here are some of the most common market research methods:

Surveys are a common market research method that involves asking questions to a sample of people about their preferences, opinions, and behaviors. Surveys can be conducted through various channels like online, phone, or in-person surveys.

• Focus Groups

Focus groups are a qualitative market research method involving a small group to discuss a specific topic or product. Focus groups can provide in-depth insights into customers' attitudes and perceptions and can help businesses understand the reasoning behind their preferences and behaviors.

Interviews are a qualitative market research method that involves one-on-one conversations between a researcher and a participant. Interviews can be conducted in person, over the phone, or through video conferencing and can provide detailed insights into a participant's experiences, perceptions, and preferences.

• Observation

Observation is a market research method that involves observing customers' behavior and interactions in a natural setting such as a store or a website. Observation can provide insights into customers' decision-making processes and behavior that may not be captured through surveys or interviews.

• Secondary Research

Secondary research involves collecting data from existing sources, like industry reports, government publications, or academic journals. Secondary research can provide a broad overview of the market and industry trends and help businesses identify potential opportunities and threats.

By combining these market research methods, businesses can comprehensively understand their target market and industry and make informed decisions about their business strategy.

Step 3: Conducting Market Research

Market research should always be a part of your strategic business planning. This step gathers information about your target audience, competitors, and industry trends. This information can help you make informed decisions about your product or service offerings, pricing strategy, and marketing campaigns.

There are various market research methods, such as surveys, focus groups, and online analytics. You can also use tools like Google Trends and social media analytics to gather data about your audience's behavior and preferences.

Market research can be time-consuming and costly, but it's crucial for making informed decisions that can impact your business's success. Strikingly website builder offers built-in analytics and SEO optimization features that can help you track your website traffic and audience engagement.

Step 4: Identifying Your Target Audience

Identifying your target audience is essential in the business planning process. Your target audience is the group of people who are most likely to buy your product or service. Understanding their needs, preferences, and behaviors can help you create effective marketing campaigns and improve customer satisfaction.

You can identify your target audience by analyzing demographic, psychographic, and behavioral data. Demographic data include age, gender, income, and education level. Psychographic data includes personality traits, values, and lifestyle. Behavioral data includes buying patterns, brand loyalty, and online engagement.

Once you have identified your target audience, you can use tools such as buyer personas and customer journey maps to create a personalized and engaging customer experience. Strikingly website builder offers customizable templates and designs to help you create a visually appealing and user-friendly website for your target audience.

What is a Target Audience?

A target audience is a group most likely to be interested in and purchase a company's products or services. A target audience can be defined based on various factors such as age, gender, location, income, education, interests, and behavior.

Identifying and understanding your target audience is crucial for developing effective marketing strategies and improving customer engagement and satisfaction. By understanding your target audience's needs, preferences, and behavior, you can create products and services that meet their needs and develop targeted marketing campaigns that resonate with them.

Importance of Identifying Your Target Audience

Identifying your target audience is essential for the success of your business. By understanding your target audience's needs and preferences, you can create products and services that meet their needs and develop targeted marketing campaigns that resonate with them.

Here are reasons why identifying your target audience is important:

• Improve customer engagement. When you understand your target audience's behavior and preferences, you can create a more personalized and engaging customer experience to improve customer loyalty and satisfaction.
• Develop effective marketing strategies. Targeting your marketing efforts to your target audience creates more effective and efficient marketing campaigns that can increase brand awareness, generate leads, and drive sales.
• Improve product development. By understanding your target audience's needs and preferences, you can develop products and services that meet their specific needs and preferences, improving customer satisfaction and retention.
• Identify market opportunities. If you identify gaps in the market or untapped market segments, you can develop products and services to meet unmet needs and gain a competitive advantage.

Examples of Target Audience Segmentation

Here are some examples of target audience segmentation based on different demographic, geographic, and psychographic factors:

• Demographic segmentation. Age, gender, income, education, occupation, and marital status.
• Geographic segmentation. Location, region, climate, and population density.
• Psychographic segmentation. Personality traits, values, interests, and lifestyle.

Step 5: Developing a Marketing Plan

A marketing plan is a strategic roadmap that outlines your marketing objectives, strategies, tactics, and budget. Your marketing plan should align with your business objectives and target audience and include a mix of online and offline marketing channels.

Marketing strategies include content marketing, social media marketing, email marketing, search engine optimization (SEO), and paid advertising. Your marketing tactics can include creating blog posts, sharing social media posts, sending newsletters, optimizing your website for search engines, and running Google Ads or Facebook Ads.

To create an effective marketing plan , research your competitors, understand your target audience's behavior, and set clear objectives and metrics. You can also seek customer and employee feedback to refine your marketing strategy.

Strikingly website builder offers a variety of marketing features such as email marketing, social media integration, and SEO optimization tools. You can also use the built-in analytics dashboard to track your website's performance and monitor your marketing campaign's effectiveness.

What is a Marketing Plan?

A marketing plan is a comprehensive document that outlines a company's marketing strategy and tactics. It typically includes an analysis of the target market, a description of the product or service, an assessment of the competition, and a detailed plan for achieving marketing objectives.

A marketing plan can help businesses identify and prioritize marketing opportunities, allocate resources effectively, and measure the success of their marketing efforts. It can also provide the marketing team with a roadmap and ensure everyone is aligned with the company's marketing goals and objectives.

Importance of a Marketing Plan in Business Planning

A marketing plan is critical to business planning. It can help businesses identify their target audience, assess their competitive position, and develop effective marketing strategies and tactics.

Here are a few reasons why a marketing plan is important in business planning:

• Provides a clear direction. A marketing plan can provide a clear direction for the marketing team and ensure everyone is aligned with the company's marketing goals and objectives.
• Helps prioritize marketing opportunities. By analyzing the target market and competition, a marketing plan can help businesses identify and prioritize marketing opportunities with the highest potential for success.
• Ensures effective resource allocation. A marketing plan can help businesses allocate resources effectively and ensure that marketing efforts are focused on the most critical and impactful activities.
• Measures success. A marketing plan can provide a framework for measuring the success of marketing efforts and making adjustments as needed.

Examples of Marketing Strategies and Tactics

Here are some examples of marketing strategies and tactics that businesses can use to achieve their marketing objectives:

• Content marketing. Creating and sharing valuable and relevant content that educates and informs the target audience about the company's products or services.
• Social media marketing. Leveraging social media platforms like Facebook, Twitter, and Instagram to engage with the target audience, build brand awareness, and drive website traffic.
• Search engine optimization (SEO). Optimizing the company's website and online content to rank higher in search engine results and drive organic traffic.
• Email marketing. Sending personalized and targeted emails to the company's email list to nurture leads, promote products or services, and drive sales.
• Influencer marketing. Partnering with influencers or industry experts to promote the company's products or services and reach a wider audience.

By using a combination of these marketing strategies and tactics, businesses can develop a comprehensive and effective marketing plan that aligns with their marketing goals and objectives.

Step 6: Creating a Financial Plan

A financial plan is a detailed document that outlines your business's financial projections, budget, and cash flow. Your financial plan should include a balance sheet, income statement, and cash flow statement, and it should be based on realistic assumptions and market trends.

To create a financial plan, you should consider your revenue streams, expenses, assets, and liabilities. You should also analyze your industry's financial benchmarks and projections and seek input from financial experts or advisors.

.jpg)Image taken from Strikingly Templates

Strikingly website builder offers a variety of payment and e-commerce features, such as online payment integration and secure checkout. You can also use the built-in analytics dashboard to monitor your revenue and expenses and track your financial performance over time.

What is a Financial Plan?

A financial plan is a comprehensive document that outlines a company's financial goals and objectives and the strategies and tactics for achieving them. It typically includes a description of the company's financial situation, an analysis of revenue and expenses, and a projection of future financial performance.

A financial plan can help businesses identify potential risks and opportunities, allocate resources effectively, and measure the success of their financial efforts. It can also provide a roadmap for the finance team and ensure everyone is aligned with the company's financial goals and objectives.

Importance of Creating a Financial Plan in Business Planning

Creating a financial plan is a critical component of the business planning process. It can help businesses identify potential financial risks and opportunities, allocate resources effectively, and measure the success of their financial efforts.

Here are some reasons why creating a financial plan is important in business planning:

• Provides a clear financial direction. A financial plan can provide a clear direction for the finance team and ensure everyone is in sync with the company's financial goals and objectives.
• Helps prioritize financial opportunities. By analyzing revenue and expenses, a financial plan can help businesses identify and prioritize financial opportunities with the highest potential for success.
• Ensures effective resource allocation. A financial plan can help businesses allocate resources effectively and ensure that financial efforts are focused on the most critical and impactful activities.
• Measures success. A financial plan can provide a framework for measuring the success of financial efforts and making adjustments as needed.

Examples of Financial Statements and Projections

Here are some examples of financial statements and projections that businesses can use in their financial plan:

• Income statement. A financial statement that shows the company's revenue and expenses over a period of time, typically monthly or annually.
• Balance sheet. A financial statement shows the company's assets, liabilities, and equity at a specific time, typically at the end of a fiscal year.
• Cash flow statement. A financial statement that shows the company's cash inflows and outflows over a period of time, typically monthly or annually.
• Financial projections. Forecasts of the company's future financial performance based on assumptions and market trends. This can include revenue, expenses, profits, and cash flow projections.

Step 7: Writing Your Business Plan

The final step in the business planning process is to write your business plan. A business plan is a comprehensive document that outlines your business's mission, vision, objectives, strategies, and financial projections.

A business plan can help you clarify your business idea, assess the feasibility of your business, and secure funding from investors or lenders. It can also provide a roadmap for your business and ensure that you stay focused on your goals and objectives.

Importance of Writing a Business Plan

Writing a business plan is an essential component of the business planning process. It can help you clarify your business idea , assess the feasibility of your business, and secure funding from investors or lenders.

Here are some reasons why writing a business plan is important:

• Clarifies your business idea. Writing a business plan can help you clarify your business idea and understand your business's goals, objectives, and strategies.
• Assesses the feasibility of your business. A business plan can help you assess the feasibility of your business and identify potential risks and opportunities.
• Secures funding. A well-written business plan can help you secure funding from investors or lenders by demonstrating the potential of your business and outlining a clear path to success.
• Provides a roadmap for your business. A business plan can provide a roadmap and ensure that you stay focused on your goals and objectives.

Tips on How to Write a Successful Business Plan

Here are some tips on how to write a business plan successfully:

• Start with an executive summary. The executive summary is a brief business plan overview and should include your business idea, target market, competitive analysis, and financial projections.
• Describe your business and industry. Provide a detailed description of your business and industry, including your products or services, target market, and competitive landscape.
• Develop a marketing strategy. Outline your marketing strategy and tactics, including your target audience, pricing strategy, promotional activities, and distribution channels.
• Provide financial projections. Provide detailed financial projections, including income statements, balance sheets, and cash flow statements, as well as assumptions and risks.
• Keep it concise and clear. Keep your business plan concise and clear, and avoid using jargon or technical terms that may confuse or intimidate readers.

Role of Strikingly Website Builder in Creating a Professional Business Plan

Strikingly website builder can play a significant role in creating a professional business plan. Strikingly provides an intuitive and user-friendly platform that allows you to create a professional-looking website and online store without coding or design skills.

Using Strikingly, you can create a visually appealing business plan and present it on your website with images, graphics, and videos to enhance the reader's experience. You can also use Strikingly's built-in templates and a drag-and-drop editor to create a customized and professional-looking business plan that reflects your brand and style.

Strikingly also provides various features and tools that can help you showcase your products or services, promote your business, and engage with your target audience. These features include e-commerce functionality, social media integration, and email marketing tools.

Let’s Sum Up!

In conclusion, the 7 steps of the business planning process are essential for starting and growing a successful business. By conducting a SWOT analysis, defining your business objectives, conducting market research, identifying your target audience, developing a marketing plan, creating a financial plan, and writing your business plan, you can set a solid foundation for your business's success.

Strikingly website builder can help you throughout the business planning process by offering a variety of features such as analytics, marketing, e-commerce , and business plan templates. With Strikingly, you can create a professional and engaging website and business plan that aligns with your business objectives and target audience.

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3.14: Types of Plans and Common Planning Tools

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• Page ID 47626
• Lumen Learning

Learning Objectives

• Differentiate between the uses of long-term plans, short-term plans, and operational plans.
• Differentiate between standing plans and single-use plans.
• Explain how policies, procedures, and regulations impact operational plans.
• Explain the role of budgets in the planning process.
• Differentiate between forecasting, scenario planning, and contingency planning.
• Explain the use of “management by objectives” (MBO), SMART goals, and benchmarking in planning.

You can view the transcript for “Long term and short term planning animated” here (opens in new window) .

Watch the short animated video for a brief overview of the importance of long-term and short-term planning.

Long-term and Short-term Plans

When you decided to attend college, you had a long-term plan in mind. You would spend the next four or five years preparing to become a teacher, a businessperson, or perhaps an ecologist. Or, you may have committed two or three years to become a nurse, a medical technician, or an electrician. Your long-term goal was necessary to make sure that your daily activities would help you achieve your desired outcome. You could have just enrolled in a school and taken classes that looked interesting, but then where would you be in four years? You most likely would not have taken the courses required to qualify you for the job you want. An organization, especially a business, is not so different. It also needs a long-term plan to make sure that the daily activities of its employees are contributing to the mission and value statements of the organization.

A long-term plan is crucial to the ultimate success of the organization. A long-term plan for many businesses, such as construction, hospitality, or manufacturing, generally extends four to five years into the future. For other faster-changing industries, especially technology companies, a long-term plan may only look two or three years into the future. After that, it becomes too difficult to predict the future with any degree of certainty.

Top management is responsible for the development of the long-term plan. It is up to the CEO to make sure that changing conditions (both external and internal) are reflected in the organization’s long-term plan. The larger and more complex the organization, the larger and more complex the long-term plan will be to include all of the individual departments and functions.

Short-term plans generally allocate resources for a year or less. They may also be referred to as operational plans because they are concerned with daily activities and standard business operations. Like long-term plans, short-term plans must be monitored and updated, and this is the role of middle- and first-level management. Different managerial levels have responsibility for implementing different types of short-term plans. For example, a department manager may be comfortable implementing an operational plan for the entire year for her department. A marketing manager may direct a three- to four-month plan that involves the introduction of a new product line. A team leader may only be comfortable planning and implementing very specific activities over the period of a month.

Practice Question

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Operational Plans: Standing Plans and Single-Use Plans

An operational plan describes the specific goals and objectives and milestones set by an organization during a specific period. ( Objectives are specific tasks undertaken to meet broader goals. A goal may be to increase product sales by 3 percent; an objective may be to hire two additional sales agents.) It will allocate the tangible resources (labor, equipment, space) and authorize the financing necessary to meet the objectives of the plan. There are two types of operational plans: standing plans and single-use plans.

• Standing plans are plans designed to be used again and again. Examples include policies, procedures, and regulations. The advantage of standing plans is that they foster unity and fairness within an organization and help to support stated organizational values. Managers don’t have to make unique decisions already addressed by various organizational policies. Standing plans also save time because managers know in advance how to address common situations. Finally, standing plans aid in the delegation of work, because employees are already familiar with the procedures and regulations followed by the organization.
• Single-use plans refer to plans that address a one-time project or event. The length of the plans varies, but the most common types are budgets and project schedules. The obvious advantage of a single-use plan is that it can be very specific in how it addresses the needs of a particular situation.

PRactice Question

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Policies, Procedures, and Regulations

As stated above, the most common examples of standing use plans are policies, procedures, and regulations. These plans are usually published and handed out to new hires or posted on the organization’s employee website for easy reference.

• Policies provide broad guidelines for the smooth operation of the organization. They cover things like hiring and firing, performance appraisals, promotions, and discipline. For example, a company may have a policy to encourage recycling in the workplace or a policy that prohibits personal cell phone use in manufacturing areas.
• Procedures are steps to be followed in established and repeated operations. Procedures should reflect the policies of the company and support the organization’s long-term goals. Procedures may also detail steps that should be followed to ensure employees are disciplined in a fair and unbiased manner. For example, if employees feel that other employees interacted with them in an inappropriate manner, then they should follow the procedure for bringing this to management’s attention. Or, the organization may establish procedures for what to do in cases of emergencies, such as a fire or toxic spill.
• Regulations refer to what is allowable and what is strictly prohibited in an organization. In other words, a regulation is a kind of rule that addresses general situations. In many hospitals and laboratories, for example, there are safety regulations against wearing open-toed shoes or shoes with slippery soles. State and federal governments frequently issue regulations for industries that impact public safety.

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The Role of Budgets in the Planning Process

Refer back to Figure 1 and locate the box labeled “Budgets.” Notice that budgets are examples of single-use, short-term plans. An organization’s budget is a document that details the financial and physical resources allocated to a project or department. They are single-use plans because they are specific to a particular period or event. For example, departments may have a hiring budget that allocates a certain number of positions and a total salary value for a calendar year. Next year, that budget may be the same or it may change, depending upon conditions in the organization. But it cannot be assumed that the budget will stay the same. Zero-based budgets look at each budget as if it were brand new and require managers to justify each of the budgeted items. This process ensures that budgets are closely tied to the latest organizational goals.

Managers deal with a variety of budget types:

• Financial budgets include balance sheets, income/expense statements, and statements of cash flow.
• Operating budgets project revenue against expenditures.
• Nonmonetary budgets allocate resources such as labor, workspace, and equipment use.
• Fixed budgets are budgets that do not change with increased or decreased activities, such as sales revenue. They are also called static budgets.
• Flexible budgets will vary with the level of activity (grow or be reduced according to changing conditions).

Budgets are a very important planning tool, and organizations take their budgeting process very seriously. Some managers spend most of their time making sure that the expenses and projects they control do not exceed authorized spending limits. To routinely “go over budget” is a sign of a poor planning—and planning is one of the basic management functions. In some cases, to routinely come in under budget is also viewed negatively, because with more accurate budgeting those committed resources could have been allocated to other projects. Often, projects compete for limited resources so the best budget is the one that most closely projects actual expenses and revenue.

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Forecasting, Scenario Planning, and Contingency Planning

Forecasting is simply making a prediction about the future. Anyone can make a forecast—the trick is to be right or close enough so that important planning decisions can be based on the forecast. Some “botched” forecasts by business leaders follow:

“This telephone has too many shortcomings to be seriously considered as a means of communication.” – President of Western Union, 1876

“There is a world market for maybe five computers.” – Chairman of IBM, 1943

“Television won’t be able to hold on to any market it captures after the first six months. People will soon get tired of staring at a plywood box every night.” – Darryl Zanuck, president of 20th Century Fox, 1946

“There is no chance that the iPhone is going to get any significant market share.” – Microsoft CEO Steve Ballmer, 2012

Scientific forecasting is using mathematical models, historical data, and statistical analysis to make predictions about what will happen in the future. Businesses use short-term forecasting all the time when creating budgets and anticipating expenses. Mostly, these forecasts are based on what they sold and what they paid providers in the recent past. Long-range forecasting requires both quantitative numerical data and qualitative data based on expert opinions and insights. Often, organizations will create a number of long-range forecasts based on “best-case” and “worst-case” scenarios. They will then make plans on how they would respond to each situation and, as time goes on, they will update and adapt the long-term plan.

One other important type of planning is the contingency plan . A contingency plan describes what will happen in a possible—but not expected—situation. Usually, contingency plans are designed to handle emergency situations. For example, airports have contingency plans for plane crashes on takeoffs or landings, and popular tourist attractions have begun developing contingency plans in case of terrorist threats.

An example of the critical importance of contingency planning involves the Deepwater Horizon oil spill in the Gulf of Mexico in 2010. Eleven people lost their lives and seventeen were badly injured when an explosion on an oil rig released almost five million barrels of oil into the Gulf of Mexico. It was the worst marine oil spill in history, and its effects were even more devastating because BP Oil did not have contingency plans in place for that kind of disaster. The spill went on for months while BP and its partners tried to figure out how to shut off the oil’s source. Even though BP spent $62 billion on the response and cleanup activities, there was extensive damage to marine and wildlife habitats and fishing and tourism industries. Getting employees involved in planning may help prevent tragedies similar to this one.

Practice QUestion

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Management By Objectives (MBO) and SMART Goals

Management by objectives , or MBO for short, is a tool that can be used to improve the performance of an organization by creating clearly defined objectives agreed upon by management and by the employees. Peter Drucker, a prolific author and a leader in management theory, coined the phrase “management by objectives” in 1954. The intent of MBO is to improve employee motivation and organizational communication by focusing on aligning individual goals to corporate objectives. In MBO, a manager and an employee do the following:

• jointly set goals and objectives for a period.
• together plan tasks that the employee performs with the support of management.
• agree on the standards for evaluating performance of the task.
• regularly meet to review progress.

MBO must be a top-down management tool, because organizational goals are cascaded down to create the various operational levels. Drucker showed that as long as employee goals support short-term and long-term organizational objectives, MBO will help move the company forward. Critics, however, charge that managers using the approach focus more on creating goals than on helping the employee achieve them.

SMART goals are a technique often paired with MBO. SMART stands for specific, measurable, achievable, realistic, and time-bound. The SMART goal paired well with MBO theory by

• Providing incentives to employees by rewarding them when they meet key goals.
• Empowering employees by allowing them to set their own objectives for achieving their individual goal.
• Communicating honestly about what went well and what did not, and focusing on developing the missing skills.

The chart that follows summarizes the most important characteristics of each part of a SMART goal.

For example, let’s say you set a goal to become a recognized department expert in a subject relevant to advancement within the organization. How could you turn this into a SMART goal?

• Specific: I will learn about the liabilities of six major nonprofit organizations.
• Measurable: I will make presentations to the advertising, grant writing, and donor/client committees.
• Achievable: I will interview one nonprofit organization every week for six weeks.
• Relevant: This expertise will fill a current knowledge gap in the new client department.
• Time-bound: I will fulfill this goal before my next scheduled annual performance evaluation.

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Benchmarking

The last planning tool we’ll discuss in this section is benchmarking. You may think that your organization has an excellent long-term plan and effective short-term plans, but how do you really know? Even if your company is showing growth, is it growing as fast as your competitor? A benchmark is a standard used for comparison purposes. Benchmarking is looking at performance levels outside of your organization, or sometimes across departments or divisions inside your organization, to evaluate your own performance. You can benchmark using several different criteria:

• Industry: Let’s say you produce technology widgets. Benchmarking can answer questions about how your company is doing in comparison to other tech widget makers. This approach is a type of competitive benchmarking.
• Geography: Your state is showing a lot of economic growth. You can use benchmarking to determine if your company is sharing in that wealth or underperforming compared to the regional economy.
• Organization: You are a small business owner. Benchmarking can help answer questions about whether the economic climate is friendlier to big business than it is to small business, or whether nonprofits are failing whereas for-profits are succeeding.
• Processes: You can use benchmarking to determine what processes other firms are using that are helping or hurting them. Are there lessons to be learned from them? This is also called strategic benchmarking or process benchmarking.
• Innovation: Benchmarking can help you discover what partners or techniques your competitors are using that are missing in your organization. Are there functions in your products or programs that should be eliminated and others that could be added? Functional benchmarking is key in technology-related organizations.

Internal benchmarking means comparing a department’s performance with another department in your company or branch within the same larger organization. The important thing about benchmarking is that it gives you a standard against which to compare your progress.

Planning tools are designed to help you determine goals, guide behaviors within the organization, and help you evaluate your performance against external benchmarks. Plans are essential, but good managers know to be flexible when conditions demand.

Contributors and Attributions

• Types of Plans and Planning Tools. Authored by : John/Lynn Bruton and Lumen Learning. License : CC BY: Attribution
• Image: Organizational Plan Hierarchy. Authored by : Lumen Learning. License : CC BY: Attribution
• Image: PsychicBoston. Authored by : John Stephen Dwyer. Located at : https://commons.wikimedia.org/wiki/File:PsychicBoston.jpg . License : CC BY-SA: Attribution-ShareAlike
• Long term and short term planning animated. Authored by : Artem Nedoshepa. Located at : https://www.youtube.com/watch?v=De0HyiqRXIU . License : All Rights Reserved

17.2 The Planning Process

• Outline the planning and controlling processes.

Planning is a process. Ideally it is future oriented, comprehensive, systematic, integrated, and negotiated. 11 It involves an extensive search for alternatives and analyzes relevant information, is systematic in nature, and is commonly participative. 12 The planning model described in this section breaks the managerial function of planning into several steps, as shown in Exhibit 17.3 . Following this step-by-step procedure helps ensure that organizational planning meets these requirements.

Step 1: Developing an Awareness of the Present State

According to management scholars Harold Koontz and Cyril O’Donnell, the first step in the planning process is awareness. 13 It is at this step that managers build the foundation on which they will develop their plans. This foundation specifies an organization’s current status, pinpoints its commitments, recognizes its strengths and weaknesses, and sets forth a vision of the future. Because the past is instrumental in determining where an organization expects to go in the future, managers at this point must understand their organization and its history. It has been said—“The further you look back, the further you can see ahead.” 14

Step 2: Establishing Outcome Statements

The second step in the planning process consists of deciding “where the organization is headed, or is going to end up.” Ideally, this involves establishing goals. Just as your goal in this course might be to get a certain grade, managers at various levels in an organization’s hierarchy set goals. For example, plans established by a university’s marketing department curriculum committee must fit with and support the plans of the department, which contribute to the goals of the business school, whose plans must, in turn, support the goals of the university. Managers therefore develop an elaborate network of organizational plans, such as that shown in Exhibit 17.4 , to achieve the overall goals of their organization.

Goal vs. Domain Planning

Outcome statements can be constructed around specific goals or framed in terms of moving in a particular direction toward a viable set of outcomes. In goal planning , people set specific goals and then create action statements. 15 For example, freshman Kristin Rude decides that she wants a bachelor of science degree in biochemistry (the goal). She then constructs a four-year academic plan that will help her achieve this goal. Kristin is engaging in goal planning. She first identifies a goal and then develops a course of action to realize her goal.

Another approach to planning is domain/directional planning , in which managers develop a course of action that moves an organization toward one identified domain (and therefore away from other domains). 16 Within the chosen domain may lie a number of acceptable and specific goals. For example, high-school senior Neil Marquardt decides that he wants to major in a business-related discipline in college. During the next four years, he will select a variety of courses from the business school curriculum yet never select a major. After selecting courses based on availability and interest, he earns a sufficient number of credits within this chosen domain that enables him to graduate with a major in marketing. Neil never engaged in goal planning, but in the end he will realize one of many acceptable goals within an accepted domain.

The development of the Post-it® product by the 3M Corporation demonstrates how domain planning works. In the research laboratories at 3M, efforts were being made to develop new forms and strengths of cohesive substances. One result was cohesive material with no known value because of its extremely low cohesive level. A 3M division specialist, Arthur L. Fry, frustrated by page markers falling from his hymn book in church, realized that this material, recently developed by Spencer F. Silver, would stick to paper for long periods and could be removed without destroying the paper. Fry experimented with the material as page markers and note pads—out of this came the highly popular and extremely profitable 3M product Scotch Post-it®. Geoff Nicholson, the driving force behind the Post-it® product, comments that rather than get bogged down in the planning process, innovations must be fast-tracked and decisions made whether to continue or move on early during the product development process. 17

Situations in which managers are likely to engage in domain planning include (1) when there is a recognized need for flexibility, (2) when people cannot agree on goals, (3) when an organization’s external environment is unstable and highly uncertain, and (4) when an organization is starting up or is in a transitional period. In addition, domain planning is likely to prevail at upper levels in an organization, where managers are responsible for dealing with the external environment and when task uncertainty is high. Goal planning (formulating goals compatible with the chosen domain) is likely to prevail in the technical core, where there is less uncertainty.

Hybrid Planning

Occasionally, coupling of domain and goal planning occurs, creating a third approach, called hybrid planning . In this approach, managers begin with the more general domain planning and commit to moving in a particular direction. As time passes, learning occurs, uncertainty is reduced, preferences sharpen, and managers are able to make the transition to goal planning as they identify increasingly specific targets in the selected domain. Movement from domain planning to goal planning occurs as knowledge accumulates, preferences for a particular goal emerge, and action statements are created.

Consequences of Goal, Domain, and Hybrid Planning

Setting goals not only affects performance directly, but also encourages managers to plan more extensively. That is, once goals are set, people are more likely to think systematically about how they should proceed to realize the goals. 18 When people have vague goals, as in domain planning, they find it difficult to draw up detailed action plans and are therefore less likely to perform effectively. When studying the topic of motivation, you will learn about goal theory. Research suggests that goal planning results in higher levels of performance than does domain planning alone. 19

Step 3: Premising

In this step of the planning process, managers establish the premises, or assumptions, on which they will build their action statements. The quality and success of any plan depends on the quality of its underlying assumptions. Throughout the planning process, assumptions about future events must be brought to the surface, monitored, and updated. 20

Managers collect information by scanning their organization’s internal and external environments. They use this information to make assumptions about the likelihood of future events. As Kristin considers her four-year pursuit of her biochemistry major, she anticipates that in addition to her savings and funds supplied by her parents, she will need a full-time summer job for two summers in order to cover the cost of her undergraduate education. Thus, she includes finding full-time summer employment between her senior year of high school and her freshman year and between her freshman and sophomore years of college as part of her plan. The other two summers she will devote to an internship and finding postgraduate employment—much to mom and dad’s delight! Effective planning skills can be used throughout your life. The plan you develop to pay for and complete your education is an especially important one.

Step 4: Determining a Course of Action (Action Statements)

In this stage of the planning process, managers decide how to move from their current position toward their goal (or toward their domain). They develop an action statement that details what needs to be done, when, how, and by whom. The course of action determines how an organization will get from its current position to its desired future position. Choosing a course of action involves determining alternatives by drawing on research, experimentation, and experience; evaluating alternatives in light of how well each would help the organization reach its goals or approach its desired domain; and selecting a course of action after identifying and carefully considering the merits of each alternative.

Step 5: Formulating Supportive Plans

The planning process seldom stops with the adoption of a general plan. Managers often need to develop one or more supportive or derivative plans to bolster and explain their basic plan. Suppose an organization decides to switch from a 5-day, 40-hour workweek (5/40) to a 4-day, 40-hour workweek (4/40) in an attempt to reduce employee turnover. This major plan requires the creation of a number of supportive plans. Managers might need to develop personnel policies dealing with payment of daily overtime. New administrative plans will be needed for scheduling meetings, handling phone calls, and dealing with customers and suppliers.

Planning, Implementation, and Controlling

After managers have moved through the five steps of the planning process and have drawn up and implemented specific plans, they must monitor and maintain their plans. Through the controlling function (to be discussed in greater detail later in this chapter), managers observe ongoing human behavior and organizational activity, compare it to the outcome and action statements formulated during the planning process, and take corrective action if they observe unexpected and unwanted deviations. Thus, planning and controlling activities are closely interrelated (planning ➨ controlling ➨ planning . . .). Planning feeds controlling by establishing the standards against which behavior will be evaluated during the controlling process. Monitoring organizational behavior (the control activity) provides managers with input that helps them prepare for the upcoming planning period—it adds meaning to the awareness step of the planning process.

Influenced by total quality management (TQM) and the importance of achieving continuous improvement in the processes used, as well as the goods and services produced, organizations such as IBM-Rochester have linked their planning and controlling activities by adopting the Deming cycle (also known as the Shewhart cycle).

It has been noted on numerous occasions that many organizations that do plan fail to recognize the importance of continuous learning. Their plans are either placed on the shelf and collect dust or are created, implemented, and adhered to without a systematic review and modification process. Frequently, plans are implemented without first measuring where the organization currently stands so that future comparisons and evaluations of the plan’s effectiveness cannot be determined. The Deming cycle , shown in Exhibit 17.6 , helps managers assess the effects of planned action by integrating organizational learning into the planning process. The cycle consists of four key stages: (1) Plan—create the plan using the model discussed earlier. (2) Do—implement the plan. (3) Check—monitor the results of the planned course of action; organizational learning about the effectiveness of the plan occurs at this stage. (4) Act—act on what was learned, modify the plan, and return to the first stage in the cycle, and the cycle begins again as the organization strives for continuous learning and improvement.

Concept Check

• What are the five steps in the planning process?
• What is the difference between goal, domain, and hybrid planning?
• How are planning, implementation, and controlling related?

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Business Planning

Written by True Tamplin, BSc, CEPF®

Reviewed by subject matter experts.

Updated on June 08, 2023

Get Any Financial Question Answered

Table of contents, what is business planning.

Business planning is a crucial process that involves creating a roadmap for an organization to achieve its long-term objectives. It is the foundation of every successful business and provides a framework for decision-making, resource allocation, and measuring progress towards goals.

Business planning involves identifying the current state of the organization, determining where it wants to go, and developing a strategy to get there.

It includes analyzing the market, identifying target customers, determining a competitive advantage, setting financial goals, and establishing operational plans.

The business plan serves as a reference point for all stakeholders , including investors, employees, and partners, and helps to ensure that everyone is aligned and working towards the same objectives.

Importance of Business Planning

Business planning plays a critical role in the success of any organization, as it helps to establish a clear direction and purpose for the business. It allows the organization to identify its goals and objectives, develop strategies and tactics to achieve them, and establish a framework of necessary resources and operational procedures to ensure success.

Additionally, a well-crafted business plan can serve as a reference point for decision-making, ensuring that all actions taken by the organization are aligned with its long-term objectives.

It can also facilitate communication and collaboration among team members, ensuring that everyone is working towards a common goal.

Furthermore, a business plan is often required when seeking funding or investment from external sources, as it demonstrates the organization's potential for growth and profitability. Overall, business planning is essential for any organization looking to succeed and thrive in a competitive market.

Business Planning Process

Step 1: defining your business purpose and goals.

Begin by clarifying your business's purpose, mission, and long-term goals. These elements should align with the organization's core values and guide every aspect of the planning process.

Step 2: Conducting Market Research and Analysis

Thorough market research and analysis are crucial to understanding the industry landscape, identifying target customers, and gauging the competition. This information will inform your business strategy and help you find your niche in the market.

Step 3: Creating a Business Model and Strategy

Based on the insights from your market research, develop a business model that outlines how your organization will create, deliver, and capture value. This will inform the overall business strategy, including identifying target markets, value propositions, and competitive advantages.

Step 4: Developing a Marketing Plan

A marketing plan details how your organization will promote its products or services to target customers. This includes defining marketing objectives, tactics, channels, budgets, and performance metrics to measure success.

Step 5: Establishing Operational and Financial Plans

The operational plan outlines the day-to-day activities, resources, and processes required to run your business. The financial plan projects revenue, expenses, and cash flow, providing a basis for assessing the organization's financial health and long-term viability.

Step 6: Reviewing and Revising the Business Plan

Regularly review and update your business plan to ensure it remains relevant and reflects the organization's current situation and goals. This iterative process enables proactive adjustments to strategies and tactics in response to changing market conditions and business realities.

Components of a Business Plan

Executive summary.

The executive summary provides a high-level overview of your business plan, touching on the company's mission, objectives, strategies, and key financial projections.

It is critical to make this section concise and engaging, as it is often the first section that potential investors or partners will read.

Company Description

The company description offers a detailed overview of your organization, including its history, mission, values, and legal structure. It also outlines the company's goals and objectives and explains how the business addresses a market need or problem.

Products or Services

Describe the products or services your company offers, emphasizing their unique features, benefits, and competitive advantages. Detail the development process, lifecycle, and intellectual property rights, if applicable.

Market Analysis

The market analysis section delves into the industry, target market, and competition. It should demonstrate a thorough understanding of market trends, growth potential, customer demographics, and competitive landscape.

Marketing and Sales Strategy

Outline your organization's approach to promoting and selling its products or services. This includes marketing channels, sales tactics, pricing strategies, and customer relationship management .

Management and Organization

This section provides an overview of your company's management team, including their backgrounds, roles, and responsibilities. It also outlines the organizational structure and any advisory or support services employed by the company.

Operational Plan

The operational plan describes the day-to-day operations of your business, including facilities, equipment, technology, and personnel requirements. It also covers supply chain management, production processes, and quality control measures.

Financial Plan

The financial plan is a crucial component of your business plan, providing a comprehensive view of your organization's financial health and projections.

This section should include income statements , balance sheets , cash flow statements , and break-even analysis for at least three to five years. Be sure to provide clear assumptions and justifications for your projections.

Appendices and Supporting Documents

The appendices and supporting documents section contains any additional materials that support or complement the information provided in the main body of the business plan. This may include resumes of key team members, patents , licenses, contracts, or market research data.

Benefits of Business Planning

Helps secure funding and investment.

A well-crafted business plan demonstrates to potential investors and lenders that your organization is well-organized, has a clear vision, and is financially viable. It increases your chances of securing the funding needed for growth and expansion.

Provides a Roadmap for Growth and Success

A business plan serves as a roadmap that guides your organization's growth and development. It helps you set realistic goals, identify opportunities, and anticipate challenges, enabling you to make informed decisions and allocate resources effectively.

Enables Effective Decision-Making

Having a comprehensive business plan enables you and your management team to make well-informed decisions, based on a clear understanding of the organization's goals, strategies, and financial situation.

Facilitates Communication and Collaboration

A business plan serves as a communication tool that fosters collaboration and alignment among team members, ensuring that everyone is working towards the same objectives and understands the organization's strategic direction.

Business planning should not be a one-time activity; instead, it should be an ongoing process that is continually reviewed and updated to reflect changing market conditions, business realities, and organizational goals.

This dynamic approach to planning ensures that your organization remains agile, responsive, and primed for success.

As the business landscape continues to evolve, organizations must embrace new technologies, methodologies, and tools to stay competitive.

The future of business planning will involve leveraging data-driven insights, artificial intelligence, and predictive analytics to create more accurate and adaptive plans that can quickly respond to a rapidly changing environment.

By staying ahead of the curve, businesses can not only survive but thrive in the coming years.

Business Planning FAQs

What is business planning, and why is it important.

Business planning is the process of setting goals, outlining strategies, and creating a roadmap for your company's future. It's important because it helps you identify opportunities and risks, allocate resources effectively, and stay on track to achieve your goals.

What are the key components of a business plan?

A business plan typically includes an executive summary, company description, market analysis, organization and management structure, product or service line, marketing and sales strategies, and financial projections.

How often should I update my business plan?

It is a good idea to review and update your business plan annually, or whenever there's a significant change in your industry or market conditions.

What are the benefits of business planning?

Effective business planning can help you anticipate challenges, identify opportunities for growth, improve decision-making, secure financing, and stay ahead of competitors.

Do I need a business plan if I am not seeking funding?

Yes, even if you're not seeking funding, a business plan can be a valuable tool for setting goals, developing strategies, and keeping your team aligned and focused on achieving your objectives.

About the Author

True Tamplin, BSc, CEPF®

True Tamplin is a published author, public speaker, CEO of UpDigital, and founder of Finance Strategists.

True is a Certified Educator in Personal Finance (CEPF®), author of The Handy Financial Ratios Guide , a member of the Society for Advancing Business Editing and Writing, contributes to his financial education site, Finance Strategists, and has spoken to various financial communities such as the CFA Institute, as well as university students like his Alma mater, Biola University , where he received a bachelor of science in business and data analytics.

To learn more about True, visit his personal website or view his author profiles on Amazon , Nasdaq and Forbes .

Related Topics

• Business Continuity Planning (BCP)
• Business Exit Strategies
• Buy-Sell Agreements
• Capital Planning
• Change-In-Control Agreements
• Cross-Purchase Agreements
• Decision Analysis (DA)
• Employee Retention and Compensation Planning
• Endorsement & Sponsorship Management
• Enterprise Resource Planning (ERP)
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• Family Business Continuity
• Family Business Governance
• Family Limited Partnerships (FLPs) and Buy-Sell Agreements
• Human Resource Planning (HRP)
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5 Best Techniques of Planning in Management

Planning is a critical responsibility for management. Companies use specific techniques of planning in management to make effective plans because, without effective plans, businesses cannot succeed.

What are the techniques of planning in management?

The techniques of planning in management are the methods employees use to prepare or evaluate a plan. No one technique fits all scenarios, but a combination of techniques is required for effective planning. The five best planning techniques are:

• Forecasting
• SWOT analysis
• Scenario planning
• Benchmarking
• Contingency planning

These planning techniques mentioned above can help you make effective plans that are used to achieve organizational goals. Let’s discuss each planning technique in detail and understand its functioning.

Table of Contents

Explanation of techniques of planning in management

To explore the five best planning techniques, let’s first understand the core concept of planning techniques.

The techniques of planning in management are the methods employees use to prepare or evaluate a plan. Therefore, when managers or planners design a program, they apply multiple techniques to the program to reach a final plan.

There are different analytical techniques at their disposal that companies use to prepare an effective plan. Management wants a plan which incorporates market fluctuations, internal and external trends, and competitors’ threats. Moreover, it should also achieve the goals with minimum resources.

The management planning techniques help in deciding the course of action and assessing the effects of those actions on the business.

Five best planning techniques are discussed below:

In the planning process, management has to make predictions about future events before they actually occur. This prediction of future affairs is called forecasting.

Forecasting is a systematic process of calculating the probability of relevant future events. The estimation is based on the interpretation of past and present events. However, the predictions are not 100% correct, and there is a possibility of deviation from actual future events.

Thus, past and present data help to forecast because one cannot predict the future without knowing its past. Forecasting takes into account the current trends, past performances, and anticipated changes in behavior.

Long-term planning also involves forecasting political, social, and economic conditions. Organizations need to predict their business operations, personnel needed, the budget required, and other managerial operations.

Though managers have done their part in forecasting, they cannot relax completely. They must monitor and review the forecasts. Another critical point is to reduce the guesswork and use analytical tools and techniques for accurate forecasts.

Forecasting is a vital planning technique in management as no plan is prepared without anticipating future events. Therefore, you can consider forecasting the baseline of the planning process.

You can understand forecasting in simple five points:

• Predicts future events
• Devises the future course of action
• Based on past and present behaviors
• Valid to a certain extent
• Needs analytical and mathematical tools

SWOT is the abbreviation of strengths, weaknesses, opportunities, and threats. This analysis is a mechanism to analyze a company’s competitive positive. It examines internal and external factors and also determines current and future potential.

The strengths of a company describe what that company is good at. It also describes what separates that organization from others? It could be anything like its product quality, low prices, customer service, strong brand, hefty exports, etc. A company should use its strengths to its benefit and exploit them to their fullest.

Weaknesses are the company’s weak points that stop the organization from reaching its maximum potential. Hence, businesses need to improve those areas to be more successful. It can be high turnover, lack of resources, etc.

Strengths and weaknesses are the company’s inside factors, while opportunities and threats are external factors.

Opportunities

Opportunities are outside factors that a company can use for its benefit and make its operations better. A business should use its strengths to make use of opportunities.

For example, technological advancement, new potential markets, or subsidies from the government are some great opportunities.

Threats are those factors that can harm the productivity of a company. Anything capable of breaking a business is a threat. It can be a natural calamity, increased taxes, high competition, inflation, etc. They can also be referred to as obstacles that a business needs to overcome.

An organization should use this SWOT analysis in its planning process , so the business knows where it stands. Also, this analysis can help you move forward, taking advantage of the strengths and opportunities and reducing weaknesses and threats.

Scenario planning is a mechanism in which different scenarios are built based on the projected forecasts. Then management decides how they would act if a particular scenario plays out in the future.

A set of two to five scenarios is a good number. It enables the professionals to think in advance about how they would react if the future unfolds a certain way. Hence, scenario planning helps make a plan adaptable to external and internal changes. Planning meetings are held to brainstorm and devise a plan.

Therefore, businesses should make scenarios that incorporate market changes, environmental events, supply-chain problems, shortage of capital, etc. So, when any such scenario plays out in the future, the company already has a plan to respond effectively and quickly.

Scenario planning helps avoid risk and creates more opportunities to tackle. You should make scenarios that are detailed enough to determine the success of the plan. You can understand scenario planning in the following simple steps:

• Brainstorm future scenarios
• Identify driving forces
• Develop a scenario
• Evaluate a scenario
• Make strategies accordingly

Benchmarking is a procedure in which one company measures its success against similar companies. The products, services, and processes are estimated compared to the leading companies to determine any gap. Therefore, benchmarking identifies the performance gaps, which are reduced by improving our performance.

Benchmarking gives insight into how you can improve your processes or products. You can identify areas of improvement by setting the leading companies as a benchmark. You may need minor improvements or dramatic improvements depending on your performance.

If a company uses benchmarking as their planning technique, they have to figure out the leading company against which they will measure their performance. After setting the benchmark, set new and competitive goals. Goals have to be achievable; unrealistic goals demotivate the employees.

Once you set realistic goals, collect all the information about how your competitors execute processes. Then analyze the data and determine where your business is lacking. How can your business reach to competitor’s level? But remember, no company is perfect, so keep your mind open while analyzing data.

Take action to improve your performance and monitor and review the plan for successful execution.

Contingency planning can also be referred to as plan B. We usually associate contingency planning with big disasters like earthquakes or floods. But contingency planning isn’t all about major crises; it also deals with common workplace problems—for example, loss of data, website server down, employee strike, etc.

As contingency planning deals with day to day problems of an organization, it is essential to make it a part of your every plan. For this purpose, you must conduct a risk assessment because every business poses a different risk.

First, you need to determine the most important procedures without which your company cannot operate—for example, your internet connection, your supply chain, and so on. Then determine the threats and the factors that can harm those important procedures—for example, technical failure, loss of staff, etc.

Once you have a list of threats, you need to figure out a contingency plan for those threats. It would be unwise to prepare a contingency plan for all hazards, so you got to prioritize. Contingency planning is a way to respond to risk.

A good contingency plan prevents your business from facing unexpected scenarios or threats. You can relate to the recent pandemic Covid-19. The companies with contingency plans could respond quickly to the pandemic and sort out other ways of working, like working from home. In contrast, others took more time to react to the situation.

Importance of techniques of planning in management

It is well-known that the planning process sets the goals for the business. Every business tries its best to attain those goals. The planning process makes the accomplishment of goals systematic and smooth. Therefore, to make planning process error-free, companies use different techniques mentioned above in their planning process.

Using these planning techniques, the company makes sure that it does not miss any aspect of risk, competition, environmental change, natural calamity, political instability, etc. For a plan to be effective, one has to consider all the internal, external, and global factors.

These techniques help the plan go smoothly and ensure performance improvement. The performance gaps are reduced, and employee productivity is increased. Some of the techniques help the organization understand themselves better for good, like SWOT analysis.

It is not pivotal to use all these techniques in one plan. Maybe one or two methods are sufficient in preparing a plan, depending on what you are planning about. Every method has its not pros and cons. Managers are capable of assessing which technique they should opt for effective planning.

In a nutshell, different planning techniques are used for preparing and evaluating a plan. If you are in a place where you need to plan for your business, you must know about them.

All these techniques lead to one result, which is achieving goals in the most effective way. Another thing is that planning techniques require systematic tools or mechanisms to function. It would help if you had analysis to predict the future, determine strengths, know the competitor’s processes, figure out scenarios, and determine risks.

However, without using planning techniques, it is impossible to prepare an effective plan that achieves goals. So, planning techniques are critical in the planning process.

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Table of Contents

Definition of business analysis, what are business analysis techniques, best business analysis techniques, do you want to become a business analyst, top effective business analysis techniques.

Business analysts are such an essential element for an organization’s survival and success today. By using different structured business analysis techniques, these analysts help companies identify needs, root out flaws, and sift through a flood of data and options to find the right actionable solution.

We’re here today to explore some of the top business analysis techniques and how they are successfully leveraged for an organization’s success. There are many of these proven business analysis problem-solving techniques to choose from. Still, the ones highlighted here are the more commonly used methods, and it’s reasonable to infer that their popularity stems from their effectiveness. Here is the list of the top business analysis techniques:

Business Process Modeling (BPM)

Brainstorming, moscow (must or should, could or would), most (mission, objectives, strategies, and tactics) analysis, pestle analysis, swot analysis, six thinking hats, non-functional requirement analysis, design thinking.

Business analysis is an umbrella term describing the combination of knowledge, techniques, and tasks employed for identifying business needs, then proposing changes and creating solutions that result in value for the stakeholders. Although a significant number of today’s business analysis solutions incorporate software and digital data-based elements, many professionals in the field may also end up advising on organizational changes, improving processes, developing new policies, and participating in strategic planning.

So, business analysts spur change within an organization by assessing and analyzing needs and vulnerabilities and then creating and implementing the best solutions. Much of the information used to draw these conclusions comes from data collected by various means, often falling under the term “big data.”

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Business analysis techniques are processes used to create and implement plans necessary for identifying a company’s needs and delivering the best results. There is no such thing as a “one size fits all” technique because every business or organization is different.

Here are the top business analysis techniques. Keep in mind that business analysts who want to be project managers should be familiar with most, if not all, of them.

1. Business Process Modeling (BPM)

BPM is often used during a project’s analysis phase to understand and analyze the gaps between the current business process and any future process that the business is shooting for. This technique consists of four tasks:

1. Strategic planning

2. Business model analysis

3. Defining and designing the process

4. Technical analysis for complex business solutions

Many industries, especially the IT industry, favor this technique because it’s a simple, straightforward way to present the steps of the execution process and show how it will operate in different roles.

2. Brainstorming

There’s nothing like good, old-fashioned brainstorming to generate new ideas, identify a problem’s root causes, and come up with solutions to complex business problems. Brainstorming is a group activity technique that is often used in other methods such as PESTLE and SWOT .

CATWOE identifies the leading players and beneficiaries, collecting the perceptions of different stakeholders onto one unified platform. Business analysts use this technique to thoroughly evaluate how any proposed action will affect the various parties. The acronym stands for:

• Customers: Who benefits from the business?
• Actors: Who are the players in the process?
• Transformation Process: What is the transformation at the core of the system?
• World View: What is the big picture, and what are its impacts?
• Owner: Who owns the impacted system, and what’s their relation?
• Environmental Constraints: What are the constraints, and how do they impact the solution?

4. MoSCoW (Must or Should, Could or Would)

MoSCoW prioritizes requirements by offering a framework that evaluates each demand relative to the rest. The process forces you to ask questions about the actual necessity of any given element. Is the item a must-have or a should-have? Is the demand something that could make the product better, or is it something that would be a good idea in the future?

5. MOST (Mission, Objectives, Strategies, and Tactics) Analysis

MOST is a robust business analysis framework—considered one of the best techniques for understanding an organization’s ability and purpose. This technique includes conducting a detailed, complete internal analysis of the organization’s goals and how to approach them. The acronym stands for:

• Mission: What is the organization’s purpose?
• Objectives: What are the key goals that help achieve the mission?
• Strategies: What are the options available for achieving the objectives?
• Tactics: What are the methods that the organization will follow to carry out the strategies?

6. PESTLE Analysis

Business analysts use the PESTLE model (sometimes called PEST) to identify environmental factors that can influence their company and how best to address them when making business decisions. Those influences are:

• Political: Financial support and subsidies, government initiatives, and policies.
• Economic: Labor and energy costs, inflation, and interest rates.
• Sociological: Education, culture, media, life, and population.
• Technological: New information and communication systems technologies.
• Legal: Local and national government regulations and employment standards.
• Environmental: Waste, recycling, pollution, and weather.

By analyzing and studying these factors, analysts gain a better understanding of how they will influence the organization’s narrative. This understanding, in turn, makes it easier for analysts to develop strategies on how to address them.

7. SWOT Analysis

One of the most popular techniques in the industry, SWOT identifies the strengths and weaknesses in a corporate structure, presenting them as opportunities and threats. The knowledge helps analysts make better decisions regarding resource allocation and suggestions for organizational improvement. The four elements of SWOT are:

• Strengths: The qualities of the project or business that give it an advantage over the competition.
• Weaknesses: Characteristics of the business that pose a disadvantage to the project or organization, when compared to the competition or even other projects.
• Opportunities: Elements present in the environment that the project or business could exploit.
• Threats: Elements in the environment that could hinder the project or business.

SWOT is a simple, versatile technique that is equally effective in either a quick or in-depth analysis of any sized organization. It is also useful for assessing other subjects, such as groups, functions, or individuals.

8. Six Thinking Hats

This business analysis process guides a group’s line of thinking by encouraging them to consider different ideas and perspectives. The ‘six hats’ are:

• White: Focuses on your data and logic.
• Red: Uses intuition, emotions, and gut feelings.
• Black: Consider potential negative results, and what can go wrong.
• Yellow: Focus on the positives; keep an optimistic point of view.
• Green: Uses creativity.
• Blue: Takes the big picture into account, process control.

The six thinking hats technique is often used in conjunction with brainstorming, serving as a means of directing the team’s mental processes and causing them to consider disparate viewpoints.

9. The 5 Whys

This technique is commonly found as often in Six Sigma as it is in business analysis circles. While journalism uses the “Five W’s” (Who, What, When, Where, and Why) in reporting, the 5 Whys technique just operates “Why” in a series of leading questions, this approach helps business analysts pinpoint a problem’s origin by first asking why the issue exists, then following it up by asking another “why?” question relating to the first answer, and so on. Here’s an example:

• Why? Because the wrong models were shipped.
• Why? Because the product information in the database was incorrect.
• Why? Because there are insufficient resources allocated to modernizing the database software.
• Why? Because our managers didn’t think the matter had priority.
• Why? Because no one was aware of how often this problem occurred.
• Countermeasure: Improve incident reporting, be sure managers read reports, allocate budget funds for modernizing database software.

10. Non-Functional Requirement Analysis

Analysts apply this technique to projects where a technology solution is replaced, changed, or built up from scratch. The analysis defines and captures the characteristics needed for a new or a modified system and most often deal with requirements such as data storage or performance. Non-functional requirement analysis usually covers:

• Performance
• Reliability

Non-Functional Requirement Analysis is commonly implemented during a project’s Analysis phase and put into action during the Design phase.

11. Design Thinking

Design Thinking is a business analysis technique that is primarily used for problem-solving and innovation. It's a human-centered approach that emphasizes empathy, collaboration, and creative thinking to develop solutions that meet user needs and create positive user experiences. Design Thinking is often employed to address complex, ambiguous, or user-centric problems by focusing on understanding the end-users' perspectives, motivations, and pain points.

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Module 3: Planning and Mission

Types of plans and common planning tools, learning outcomes.

• Differentiate between the uses of long-term plans, short-term plans, and operational plans.
• Differentiate between standing plans and single-use plans.
• Explain how policies, procedures, and regulations impact operational plans.
• Explain the role of budgets in the planning process.
• Differentiate between forecasting, scenario planning, and contingency planning.
• Explain the use of “management by objectives” (MBO), SMART goals, and benchmarking in planning.

You can view the transcript for “Long term and short term planning animated” here (opens in new window) .

Watch the short animated video for a brief overview of the importance of long-term and short-term planning.

Long-term and Short-term Plans

When you decided to attend college, you had a long-term plan in mind. You would spend the next four or five years preparing to become a teacher, a businessperson, or perhaps an ecologist. Or, you may have committed two or three years to become a nurse, a medical technician, or an electrician. Your long-term goal was necessary to make sure that your daily activities would help you achieve your desired outcome. You could have just enrolled in a school and taken classes that looked interesting, but then where would you be in four years? You most likely would not have taken the courses required to qualify you for the job you want. An organization, especially a business, is not so different. It also needs a long-term plan to make sure that the daily activities of its employees are contributing to the mission and value statements of the organization.

A long-term plan is crucial to the ultimate success of the organization. A long-term plan for many businesses, such as construction, hospitality, or manufacturing, generally extends four to five years into the future. For other faster-changing industries, especially technology companies, a long-term plan may only look two or three years into the future. After that, it becomes too difficult to predict the future with any degree of certainty.

Top management is responsible for the development of the long-term plan. It is up to the CEO to make sure that changing conditions (both external and internal) are reflected in the organization’s long-term plan. The larger and more complex the organization, the larger and more complex the long-term plan will be to include all of the individual departments and functions.

Short-term plans generally allocate resources for a year or less. They may also be referred to as operational plans because they are concerned with daily activities and standard business operations. Like long-term plans, short-term plans must be monitored and updated, and this is the role of middle- and first-level management. Different managerial levels have responsibility for implementing different types of short-term plans. For example, a department manager may be comfortable implementing an operational plan for the entire year for her department. A marketing manager may direct a three- to four-month plan that involves the introduction of a new product line. A team leader may only be comfortable planning and implementing very specific activities over the period of a month.

Figure 1. Organizational Plan Hierarchy: The figure above summarizes the relationship between these types of management planning

Practice Question

Operational plans: standing plans and single-use plans.

An operational plan describes the specific goals and objectives and milestones set by an organization during a specific period. ( Objectives are specific tasks undertaken to meet broader goals. A goal may be to increase product sales by 3 percent; an objective may be to hire two additional sales agents.) It will allocate the tangible resources (labor, equipment, space) and authorize the financing necessary to meet the objectives of the plan. There are two types of operational plans: standing plans and single-use plans.

• Standing plans are plans designed to be used again and again. Examples include policies, procedures, and regulations. The advantage of standing plans is that they foster unity and fairness within an organization and help to support stated organizational values. Managers don’t have to make unique decisions already addressed by various organizational policies. Standing plans also save time because managers know in advance how to address common situations. Finally, standing plans aid in the delegation of work, because employees are already familiar with the procedures and regulations followed by the organization.
• Single-use plans refer to plans that address a one-time project or event. The length of the plans varies, but the most common types are budgets and project schedules. The obvious advantage of a single-use plan is that it can be very specific in how it addresses the needs of a particular situation.

PRactice Question

Policies, procedures, and regulations.

As stated above, the most common examples of standing use plans are policies, procedures, and regulations. These plans are usually published and handed out to new hires or posted on the organization’s employee website for easy reference.

• Policies provide broad guidelines for the smooth operation of the organization. They cover things like hiring and firing, performance appraisals, promotions, and discipline. For example, a company may have a policy to encourage recycling in the workplace or a policy that prohibits personal cell phone use in manufacturing areas.
• Procedures are steps to be followed in established and repeated operations. Procedures should reflect the policies of the company and support the organization’s long-term goals. Procedures may also detail steps that should be followed to ensure employees are disciplined in a fair and unbiased manner. For example, if employees feel that other employees interacted with them in an inappropriate manner, then they should follow the procedure for bringing this to management’s attention. Or, the organization may establish procedures for what to do in cases of emergencies, such as a fire or toxic spill.
• Regulations refer to what is allowable and what is strictly prohibited in an organization. In other words, a regulation is a kind of rule that addresses general situations. In many hospitals and laboratories, for example, there are safety regulations against wearing open-toed shoes or shoes with slippery soles. State and federal governments frequently issue regulations for industries that impact public safety.

The Role of Budgets in the Planning Process

Refer back to Figure 1 and locate the box labeled “Budgets.” Notice that budgets are examples of single-use, short-term plans. An organization’s budget is a document that details the financial and physical resources allocated to a project or department. They are single-use plans because they are specific to a particular period or event. For example, departments may have a hiring budget that allocates a certain number of positions and a total salary value for a calendar year. Next year, that budget may be the same or it may change, depending upon conditions in the organization. But it cannot be assumed that the budget will stay the same. Zero-based budgets look at each budget as if it were brand new and require managers to justify each of the budgeted items. This process ensures that budgets are closely tied to the latest organizational goals.

Managers deal with a variety of budget types:

• Financial budgets include balance sheets, income/expense statements, and statements of cash flow.
• Operating budgets project revenue against expenditures.
• Nonmonetary budgets allocate resources such as labor, workspace, and equipment use.
• Fixed budgets are budgets that do not change with increased or decreased activities, such as sales revenue. They are also called static budgets.
• Flexible budgets will vary with the level of activity (grow or be reduced according to changing conditions).

Budgets are a very important planning tool, and organizations take their budgeting process very seriously. Some managers spend most of their time making sure that the expenses and projects they control do not exceed authorized spending limits. To routinely “go over budget” is a sign of a poor planning—and planning is one of the basic management functions. In some cases, to routinely come in under budget is also viewed negatively, because with more accurate budgeting those committed resources could have been allocated to other projects. Often, projects compete for limited resources so the best budget is the one that most closely projects actual expenses and revenue.

Forecasting, Scenario Planning, and Contingency Planning

Forecasting is simply making a prediction about the future. Anyone can make a forecast—the trick is to be right or close enough so that important planning decisions can be based on the forecast. Some “botched” forecasts by business leaders follow:

“This telephone has too many shortcomings to be seriously considered as a means of communication.” – President of Western Union, 1876

“There is a world market for maybe five computers.” – Chairman of IBM, 1943

“Television won’t be able to hold on to any market it captures after the first six months. People will soon get tired of staring at a plywood box every night.” – Darryl Zanuck, president of 20th Century Fox, 1946

“There is no chance that the iPhone is going to get any significant market share.” – Microsoft CEO Steve Ballmer, 2012

There are actually much better ways to predict the future than resorting to fortunetellers.

Scientific forecasting is using mathematical models, historical data, and statistical analysis to make predictions about what will happen in the future. Businesses use short-term forecasting all the time when creating budgets and anticipating expenses. Mostly, these forecasts are based on what they sold and what they paid providers in the recent past. Long-range forecasting requires both quantitative numerical data and qualitative data based on expert opinions and insights. Often, organizations will create a number of long-range forecasts based on “best-case” and “worst-case” scenarios. They will then make plans on how they would respond to each situation and, as time goes on, they will update and adapt the long-term plan.

Scenario planning takes into account alternative futures. Managers consider using different strategies under varying economic conditions. This type of planning typically involves gradual change. For example, a non-profit organization that relies upon donations will have different plans for times when the economy is booming and donors have more discretionary income versus times of recession when people tend to cut back on spending.

In contrast,  contingency planning addresses sudden market change or business disruptions. Usually, contingency plans are designed to handle emergency situations. For example, airports have contingency plans for plane crashes on takeoffs or landings, and popular tourist attractions have begun developing contingency plans in case of terrorist threats.

An example of the critical importance of contingency planning involves the Deepwater Horizon oil spill in the Gulf of Mexico in 2010. Eleven people lost their lives and seventeen were badly injured when an explosion on an oil rig released almost five million barrels of oil into the Gulf of Mexico. It was the worst marine oil spill in history, and its effects were even more devastating because BP Oil did not have contingency plans in place for that kind of disaster. The spill went on for months while BP and its partners tried to figure out how to shut off the oil’s source. Even though BP spent $62 billion on the response and cleanup activities, there was extensive damage to marine and wildlife habitats and fishing and tourism industries. Getting employees involved in planning may help prevent tragedies similar to this one.

Practice QUestion

Management by objectives (mbo) and smart goals.

Management by objectives , or MBO for short, is a tool that can be used to improve the performance of an organization by creating clearly defined objectives agreed upon by management and by the employees. Peter Drucker, a prolific author and a leader in management theory, coined the phrase “management by objectives” in 1954. The intent of MBO is to improve employee motivation and organizational communication by focusing on aligning individual goals to corporate objectives. In MBO, a manager and an employee do the following:

• jointly set goals and objectives for a period.
• together plan tasks that the employee performs with the support of management.
• agree on the standards for evaluating performance of the task.
• regularly meet to review progress.

MBO must be a top-down management tool, because organizational goals are cascaded down to create the various operational levels. Drucker showed that as long as employee goals support short-term and long-term organizational objectives, MBO will help move the company forward. Critics, however, charge that managers using the approach focus more on creating goals than on helping the employee achieve them.

SMART goals are a technique often paired with MBO. SMART stands for specific, measurable, achievable, realistic, and time-bound. The SMART goal paired well with MBO theory by

• Providing incentives to employees by rewarding them when they meet key goals.
• Empowering employees by allowing them to set their own objectives for achieving their individual goal.
• Communicating honestly about what went well and what did not, and focusing on developing the missing skills.

The chart that follows summarizes the most important characteristics of each part of a SMART goal.

For example, let’s say you set a goal to become a recognized department expert in a subject relevant to advancement within the organization. How could you turn this into a SMART goal?

• Specific: I will learn about the liabilities of six major nonprofit organizations.
• Measurable: I will make presentations to the advertising, grant writing, and donor/client committees.
• Achievable: I will interview one nonprofit organization every week for six weeks.
• Relevant: This expertise will fill a current knowledge gap in the new client department.
• Time-bound: I will fulfill this goal before my next scheduled annual performance evaluation.

Benchmarking

The last planning tool we’ll discuss in this section is benchmarking. You may think that your organization has an excellent long-term plan and effective short-term plans, but how do you really know? Even if your company is showing growth, is it growing as fast as your competitor? A benchmark is a standard used for comparison purposes. Benchmarking is looking at performance levels outside of your organization, or sometimes across departments or divisions inside your organization, to evaluate your own performance. You can benchmark using several different criteria:

• Industry: Let’s say you produce technology widgets. Benchmarking can answer questions about how your company is doing in comparison to other tech widget makers. This approach is a type of competitive benchmarking.
• Geography: Your state is showing a lot of economic growth. You can use benchmarking to determine if your company is sharing in that wealth or underperforming compared to the regional economy.
• Organization: You are a small business owner. Benchmarking can help answer questions about whether the economic climate is friendlier to big business than it is to small business, or whether nonprofits are failing whereas for-profits are succeeding.
• Processes: You can use benchmarking to determine what processes other firms are using that are helping or hurting them. Are there lessons to be learned from them? This is also called strategic benchmarking or process benchmarking.
• Innovation: Benchmarking can help you discover what partners or techniques your competitors are using that are missing in your organization. Are there functions in your products or programs that should be eliminated and others that could be added? Functional benchmarking is key in technology-related organizations.

Internal benchmarking means comparing a department’s performance with another department in your company or branch within the same larger organization. The important thing about benchmarking is that it gives you a standard against which to compare your progress.

Planning tools are designed to help you determine goals, guide behaviors within the organization, and help you evaluate your performance against external benchmarks. Plans are essential, but good managers know to be flexible when conditions demand.

• Types of Plans and Planning Tools. Authored by : John/Lynn Bruton and Lumen Learning. License : CC BY: Attribution
• Image: Organizational Plan Hierarchy. Authored by : Lumen Learning. License : CC BY: Attribution
• Image: PsychicBoston. Authored by : John Stephen Dwyer. Located at : https://commons.wikimedia.org/wiki/File:PsychicBoston.jpg . License : CC BY-SA: Attribution-ShareAlike
• description of scenario planning. Authored by : Pro CFO Partners. Located at : https://procfopartners.com/goals-strategies/scenario-planning-vs-contingency-planning-for-not-for-profit-organizations/ . License : All Rights Reserved
• Long term and short term planning animated. Authored by : Artem Nedoshepa. Located at : https://www.youtube.com/watch?v=De0HyiqRXIU . License : All Rights Reserved