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500+ Business Research Topics

Business Research Topics

Business research is an essential component of any successful organization, as it allows companies to make informed decisions based on data-driven insights. Whether it’s market research to identify new opportunities, or analyzing internal processes to improve efficiency, there are a vast array of business research topics that companies can explore. With the constantly evolving business landscape, it’s critical for organizations to stay up-to-date with the latest research trends and best practices to remain competitive. In this post, we’ll explore some of the most compelling business research topics that are currently being studied, providing insights and actionable recommendations for businesses of all sizes.

Business Research Topics

Business Research Topics are as follows:

  • The impact of social media on consumer behavior
  • Strategies for enhancing customer satisfaction in the service industry
  • The effectiveness of mobile marketing campaigns
  • Exploring the factors influencing employee turnover
  • The role of leadership in organizational culture
  • Investigating the relationship between corporate social responsibility and financial performance
  • Assessing the impact of employee engagement on organizational performance
  • The challenges and opportunities of global supply chain management
  • Analyzing the effectiveness of e-commerce platforms
  • Investigating the impact of organizational culture on employee motivation
  • The role of corporate governance in ensuring ethical business practices
  • Examining the impact of digital marketing on brand equity
  • Strategies for managing diversity and inclusion in the workplace
  • Exploring the effects of employee empowerment on job satisfaction
  • The role of innovation in business growth
  • Analyzing the impact of mergers and acquisitions on company performance
  • Investigating the impact of workplace design on employee productivity
  • The challenges and opportunities of international business expansion
  • Strategies for managing talent in the knowledge economy
  • The role of artificial intelligence in transforming business operations
  • Examining the impact of customer loyalty programs on retention and revenue
  • Investigating the relationship between corporate social responsibility and brand reputation
  • The role of emotional intelligence in effective leadership
  • The impact of digital transformation on small and medium-sized enterprises
  • Analyzing the effectiveness of green marketing strategies
  • The role of entrepreneurship in economic development
  • Investigating the impact of employee training and development on organizational performance
  • The challenges and opportunities of omnichannel retailing
  • Examining the impact of organizational change on employee morale and productivity
  • The role of corporate social responsibility in attracting and retaining millennial talent
  • Analyzing the impact of employee motivation on organizational culture
  • Investigating the impact of workplace diversity on team performance
  • The challenges and opportunities of blockchain technology in business operations
  • Strategies for managing cross-functional teams
  • The role of big data analytics in business decision-making
  • Examining the impact of corporate social responsibility on customer loyalty
  • Investigating the relationship between corporate social responsibility and employee engagement
  • The impact of social media marketing on customer engagement and brand loyalty.
  • The effectiveness of AI in improving customer service and satisfaction.
  • The role of entrepreneurship in economic development and job creation.
  • The impact of the gig economy on the labor market.
  • The effects of corporate social responsibility on company profitability.
  • The role of data analytics in predicting consumer behavior and market trends.
  • The effects of globalization on the competitiveness of small businesses.
  • The impact of e-commerce on traditional brick-and-mortar retail.
  • The role of emotional intelligence in leadership and team management.
  • The effects of workplace diversity on employee productivity and satisfaction.
  • The role of corporate culture in employee retention and satisfaction.
  • The impact of employee training and development on company performance.
  • The effectiveness of performance-based pay structures on employee motivation.
  • The impact of sustainability practices on company reputation and profitability.
  • The effects of artificial intelligence on job displacement and the future of work.
  • The role of innovation in the growth and success of small businesses.
  • The impact of government regulations on business operations and profitability.
  • The effects of organizational structure on company performance and efficiency.
  • The role of emotional labor in service industries.
  • The impact of employee empowerment on job satisfaction and retention.
  • The effects of workplace flexibility on employee productivity and well-being.
  • The role of emotional intelligence in negotiation and conflict resolution.
  • The impact of branding on consumer behavior and purchase decisions.
  • The effects of customer experience on brand loyalty and advocacy.
  • The role of storytelling in marketing and advertising.
  • The impact of consumer psychology on pricing strategies and sales.
  • The effects of influencer marketing on consumer behavior and brand loyalty.
  • The role of trust in online transactions and e-commerce.
  • The impact of product design on consumer perception and purchasing decisions.
  • The effects of customer satisfaction on company profitability and growth.
  • The role of social entrepreneurship in addressing societal problems and creating value.
  • The impact of corporate governance on company performance and stakeholder relations.
  • The effects of workplace harassment on employee well-being and company culture.
  • The role of strategic planning in the success of small businesses.
  • The impact of technology on supply chain management and logistics.
  • The effects of customer segmentation on marketing strategies and sales.
  • The role of corporate philanthropy in building brand reputation and loyalty.
  • The impact of intellectual property protection on innovation and creativity.
  • The effects of trade policies on international business operations and profitability.
  • The role of strategic partnerships in business growth and expansion.
  • The impact of digital transformation on organizational structure and operations.
  • The effects of leadership styles on employee motivation and performance.
  • The role of corporate social activism in shaping public opinion and brand reputation.
  • The impact of mergers and acquisitions on company performance and stakeholder value.
  • The effects of workplace automation on job displacement and re-skilling.
  • The role of cross-cultural communication in international business operations.
  • The impact of workplace stress on employee health and productivity.
  • The effects of customer reviews and ratings on online sales and reputation.
  • The role of competitive intelligence in market research and strategy development.
  • The impact of brand identity on consumer trust and loyalty.
  • The impact of organizational structure on innovation and creativity
  • Analyzing the effectiveness of virtual teams in global organizations
  • The role of corporate social responsibility in crisis management
  • The challenges and opportunities of online marketplaces
  • Strategies for managing cultural diversity in multinational corporations
  • The impact of employer branding on employee retention
  • Investigating the impact of corporate social responsibility on investor behavior
  • The role of technology in enhancing customer experience
  • Analyzing the impact of social responsibility initiatives on customer satisfaction
  • Investigating the impact of supply chain disruptions on business performance
  • The role of business ethics in organizational decision-making
  • The challenges and opportunities of artificial intelligence in customer service
  • Strategies for managing employee burnout and stress in the workplace.
  • Impact of social media on consumer behavior and its implications for businesses.
  • The impact of corporate social responsibility on company performance.
  • An analysis of the relationship between employee satisfaction and customer loyalty.
  • The effect of advertising on consumer behavior.
  • A study on the effectiveness of social media marketing in building brand image.
  • The impact of technological innovations on business strategy and operations.
  • The relationship between leadership style and employee motivation.
  • A study of the effects of corporate culture on employee engagement.
  • An analysis of the factors influencing consumer buying behavior.
  • The effectiveness of training and development programs in enhancing employee performance.
  • The impact of global economic factors on business decision-making.
  • The role of organizational communication in achieving business goals.
  • The relationship between customer satisfaction and business success.
  • A study of the challenges and opportunities in international business.
  • The effectiveness of supply chain management in improving business performance.
  • An analysis of the factors influencing customer loyalty in the hospitality industry.
  • The impact of employee turnover on organizational performance.
  • A study of the impact of corporate governance on company performance.
  • The role of innovation in business growth and success.
  • An analysis of the relationship between marketing and sales performance.
  • The effect of organizational structure on employee behavior.
  • A study of the impact of cultural differences on business negotiations.
  • The effectiveness of pricing strategies in increasing sales revenue.
  • The impact of customer service on customer loyalty.
  • A study of the role of human resource management in business success.
  • The impact of e-commerce on traditional brick-and-mortar businesses.
  • An analysis of the relationship between employee empowerment and job satisfaction.
  • The effectiveness of customer relationship management in building brand loyalty.
  • The role of business ethics in corporate decision-making.
  • A study of the impact of digital marketing on consumer behavior.
  • The effect of organizational culture on employee turnover.
  • An analysis of the factors influencing employee engagement in the workplace.
  • The impact of social media on business communication and marketing.
  • A study of the relationship between customer service and customer loyalty in the airline industry.
  • The role of diversity and inclusion in business success.
  • The effectiveness of performance management systems in improving employee performance.
  • The impact of corporate social responsibility on employee engagement.
  • A study of the factors influencing business expansion into new markets.
  • The role of brand identity in customer loyalty and retention.
  • The effectiveness of change management strategies in organizational change.
  • The impact of organizational structure on organizational performance.
  • A study of the impact of technology on the future of work.
  • The relationship between innovation and competitive advantage in the marketplace.
  • The effect of employee training on organizational performance.
  • An analysis of the impact of online reviews on consumer behavior.
  • The role of leadership in shaping organizational culture.
  • The effectiveness of talent management strategies in retaining top talent.
  • The impact of globalization on small and medium-sized enterprises.
  • A study of the relationship between corporate social responsibility and brand reputation.
  • The effectiveness of employee retention strategies in reducing turnover rates.
  • The role of emotional intelligence in leadership and employee engagement.
  • The impact of digital marketing on customer behavior
  • The role of organizational culture in employee engagement and retention
  • The effects of employee training and development on organizational performance
  • The relationship between corporate social responsibility and financial performance
  • The impact of globalization on business strategy
  • The importance of supply chain management in achieving competitive advantage
  • The role of innovation in business growth and sustainability
  • The impact of e-commerce on traditional retail businesses
  • The role of leadership in managing change in organizations
  • The effects of workplace diversity on organizational performance
  • The impact of social media on brand image and reputation
  • The relationship between employee motivation and productivity
  • The role of organizational structure in promoting innovation
  • The effects of customer service on customer loyalty
  • The impact of globalization on small businesses
  • The role of corporate governance in preventing unethical behavior
  • The effects of technology on job design and work organization
  • The relationship between employee satisfaction and turnover
  • The impact of mergers and acquisitions on organizational culture
  • The effects of employee benefits on job satisfaction
  • The impact of cultural differences on international business negotiations
  • The role of strategic planning in organizational success
  • The effects of organizational change on employee stress and burnout
  • The impact of business ethics on customer trust and loyalty
  • The role of human resource management in achieving competitive advantage
  • The effects of outsourcing on organizational performance
  • The impact of diversity and inclusion on team performance
  • The role of corporate social responsibility in brand differentiation
  • The effects of leadership style on organizational culture
  • The Impact of Digital Marketing on Brand Equity: A Study of E-commerce Businesses
  • Investigating the Relationship between Employee Engagement and Organizational Performance
  • Analyzing the Effects of Corporate Social Responsibility on Customer Loyalty and Firm Performance
  • An Empirical Study of the Factors Affecting Entrepreneurial Success in the Technology Sector
  • The Influence of Organizational Culture on Employee Motivation and Job Satisfaction: A Case Study of a Service Industry
  • Investigating the Impact of Organizational Change on Employee Resistance: A Comparative Study of Two Organizations
  • An Exploration of the Impact of Artificial Intelligence on Supply Chain Management
  • Examining the Relationship between Leadership Styles and Employee Creativity in Innovative Organizations
  • Investigating the Effectiveness of Performance Appraisal Systems in Improving Employee Performance
  • Analyzing the Role of Emotional Intelligence in Leadership Effectiveness: A Study of Senior Managers
  • The Impact of Transformational Leadership on Employee Motivation and Job Satisfaction in the Healthcare Sector
  • Evaluating the Effectiveness of Talent Management Strategies in Enhancing Organizational Performance
  • A Study of the Effects of Customer Relationship Management on Customer Retention and Loyalty
  • Investigating the Impact of Corporate Governance on Firm Performance: Evidence from Emerging Markets
  • The Relationship between Intellectual Capital and Firm Performance: A Case Study of Technology Firms
  • Analyzing the Effectiveness of Diversity Management in Improving Organizational Performance
  • The Impact of Internationalization on the Performance of Small and Medium-sized Enterprises: A Comparative Study of Developed and Developing Countries
  • Examining the Relationship between Corporate Social Responsibility and Financial Performance: A Study of Listed Firms
  • Investigating the Influence of Entrepreneurial Orientation on Firm Performance in Emerging Markets
  • Analyzing the Impact of E-commerce on Traditional Retail Business Models: A Study of Brick-and-Mortar Stores
  • The Effect of Corporate Reputation on Customer Loyalty and Firm Performance: A Study of the Banking Sector
  • Investigating the Factors Affecting Consumer Adoption of Mobile Payment Systems
  • The Role of Corporate Social Responsibility in Attracting and Retaining Millennial Employees
  • Analyzing the Impact of Social Media Marketing on Brand Awareness and Consumer Purchase Intentions
  • A Study of the Effects of Employee Training and Development on Job Performance
  • Investigating the Relationship between Corporate Culture and Employee Turnover: A Study of Multinational Companies
  • The Impact of Business Process Reengineering on Organizational Performance: A Study of Service Industries
  • An Empirical Study of the Factors Affecting Internationalization Strategies of Small and Medium-sized Enterprises
  • The Effect of Strategic Human Resource Management on Firm Performance: A Study of Manufacturing Firms
  • Investigating the Influence of Leadership on Organizational Culture: A Comparative Study of Two Organizations
  • The Impact of Technology Adoption on Organizational Productivity: A Study of the Healthcare Sector
  • Analyzing the Effects of Brand Personality on Consumer Purchase Intentions: A Study of Luxury Brands
  • The Relationship between Corporate Social Responsibility and Customer Perceptions of Product Quality: A Study of the Food and Beverage Industry
  • Investigating the Effectiveness of Performance Management Systems in Improving Employee Performance: A Study of a Public Sector Organization
  • The Impact of Business Ethics on Firm Performance: A Study of the Banking Industry
  • Examining the Relationship between Employee Engagement and Customer Satisfaction in the Service Industry
  • Investigating the Influence of Entrepreneurial Networking on Firm Performance: A Study of Small and Medium-sized Enterprises
  • The Effect of Corporate Social Responsibility on Employee Retention: A Study of High-tech Firms
  • The impact of workplace communication on employee engagement
  • The role of customer feedback in improving service quality
  • The effects of employee empowerment on job satisfaction
  • The impact of innovation on customer satisfaction
  • The role of knowledge management in organizational learning
  • The effects of product innovation on market share
  • The impact of business location on customer behavior
  • The role of financial management in business success
  • The effects of corporate social responsibility on employee engagement
  • The impact of cultural intelligence on cross-cultural communication
  • The role of social media in crisis management
  • The effects of corporate branding on customer loyalty
  • The impact of globalization on consumer behavior
  • The role of emotional intelligence in leadership effectiveness
  • The effects of employee involvement in decision-making on job satisfaction
  • The impact of business strategy on market share
  • The role of corporate culture in promoting ethical behavior
  • The effects of corporate social responsibility on investor behavior
  • The impact of sustainability on brand image and reputation
  • The role of corporate social responsibility in reducing carbon emissions.
  • The effectiveness of loyalty programs on customer retention
  • The benefits of remote work for employee productivity
  • The impact of environmental sustainability on consumer purchasing decisions
  • The role of brand identity in consumer loyalty
  • The relationship between employee satisfaction and customer satisfaction
  • The impact of e-commerce on traditional brick-and-mortar stores
  • The effectiveness of online advertising on consumer behavior
  • The impact of leadership styles on employee motivation
  • The role of corporate social responsibility in brand perception
  • The impact of workplace diversity on organizational performance
  • The effectiveness of gamification in employee training programs
  • The impact of pricing strategies on consumer behavior
  • The effectiveness of mobile marketing on consumer engagement
  • The impact of emotional intelligence on leadership effectiveness
  • The role of customer service in consumer loyalty
  • The impact of technology on supply chain management
  • The effectiveness of employee training programs on job performance
  • The impact of culture on consumer behavior
  • The effectiveness of performance appraisal systems on employee motivation
  • The impact of social responsibility on organizational performance
  • The role of innovation in business success
  • The impact of ethical leadership on organizational culture
  • The effectiveness of cross-functional teams in project management
  • The impact of government regulations on business operations
  • The role of strategic planning in business growth
  • The impact of emotional intelligence on team dynamics
  • The effectiveness of supply chain management on customer satisfaction
  • The impact of workplace culture on employee satisfaction
  • The role of employee engagement in organizational success
  • The impact of globalization on organizational culture
  • The effectiveness of virtual teams in project management
  • The impact of employee turnover on organizational performance
  • The role of corporate social responsibility in talent acquisition
  • The impact of technology on employee training and development
  • The effectiveness of knowledge management on organizational learning
  • The impact of organizational structure on employee motivation
  • The role of innovation in organizational change
  • The impact of cultural intelligence on global business operations
  • The effectiveness of marketing strategies on brand perception
  • The impact of change management on organizational culture
  • The role of leadership in organizational transformation
  • The impact of employee empowerment on job satisfaction
  • The effectiveness of project management methodologies on project success
  • The impact of workplace communication on team performance
  • The role of emotional intelligence in conflict resolution
  • The impact of employee motivation on job performance
  • The effectiveness of diversity and inclusion initiatives on organizational performance.
  • The impact of social media on consumer behavior and buying decisions
  • The role of diversity and inclusion in corporate culture and its effects on employee retention and productivity
  • The effectiveness of remote work policies on job satisfaction and work-life balance
  • The impact of customer experience on brand loyalty and revenue growth
  • The effects of environmental sustainability practices on corporate reputation and financial performance
  • The role of corporate social responsibility in consumer purchasing decisions
  • The effectiveness of leadership styles on team performance and productivity
  • The effects of employee motivation on job performance and turnover
  • The impact of technology on supply chain management and logistics efficiency
  • The role of emotional intelligence in effective leadership and team dynamics
  • The impact of artificial intelligence and automation on job displacement and workforce trends
  • The effects of brand image on consumer perception and purchasing decisions
  • The role of corporate culture in promoting innovation and creativity
  • The impact of e-commerce on traditional brick-and-mortar retail businesses
  • The effects of corporate governance on financial reporting and transparency
  • The effectiveness of performance-based compensation on employee motivation and productivity
  • The impact of online reviews and ratings on consumer trust and brand reputation
  • The effects of workplace diversity on innovation and creativity
  • The impact of mobile technology on marketing strategies and consumer behavior
  • The role of emotional intelligence in customer service and satisfaction
  • The effects of corporate reputation on financial performance and stakeholder trust
  • The impact of artificial intelligence on customer service and support
  • The role of organizational culture in promoting ethical behavior and decision-making
  • The effects of corporate social responsibility on employee engagement and satisfaction
  • The impact of employee turnover on organizational performance and profitability
  • The role of customer satisfaction in promoting brand loyalty and advocacy
  • The effects of workplace flexibility on employee morale and productivity
  • The impact of employee wellness programs on absenteeism and healthcare costs
  • The role of data analytics in business decision-making and strategy formulation
  • The effects of brand personality on consumer behavior and perception
  • The impact of social media marketing on brand awareness and customer engagement
  • The role of organizational justice in promoting employee satisfaction and retention
  • The effects of corporate branding on employee motivation and loyalty
  • The impact of online advertising on consumer behavior and purchasing decisions
  • The role of corporate entrepreneurship in promoting innovation and growth
  • The effects of cultural intelligence on cross-cultural communication and business success
  • The impact of workplace diversity on customer satisfaction and loyalty
  • The role of ethical leadership in promoting employee trust and commitment
  • The effects of job stress on employee health and well-being
  • The impact of supply chain disruptions on business operations and financial performance
  • The role of organizational learning in promoting continuous improvement and innovation
  • The effects of employee engagement on customer satisfaction and loyalty
  • The impact of brand extensions on brand equity and consumer behavior
  • The role of strategic alliances in promoting business growth and competitiveness
  • The effects of corporate transparency on stakeholder trust and loyalty
  • The impact of digital transformation on business models and competitiveness
  • The role of business ethics in promoting corporate social responsibility and sustainability
  • The effects of employee empowerment on job satisfaction and organizational performance.
  • The role of corporate governance in mitigating unethical behavior in multinational corporations.
  • The effects of cultural diversity on team performance in multinational corporations.
  • The impact of corporate social responsibility on consumer loyalty and brand reputation.
  • The relationship between organizational culture and employee engagement in service industries.
  • The impact of globalization on the competitiveness of small and medium enterprises (SMEs).
  • The effectiveness of performance-based pay systems on employee motivation and productivity.
  • The relationship between innovation and corporate performance in the pharmaceutical industry.
  • The impact of digital marketing on the traditional marketing mix.
  • The role of emotional intelligence in leadership effectiveness in cross-cultural teams.
  • The relationship between corporate social responsibility and financial performance in the banking sector.
  • The impact of diversity management on employee satisfaction and retention in multinational corporations.
  • The relationship between leadership style and organizational culture in family-owned businesses.
  • The impact of e-commerce on supply chain management.
  • The effectiveness of training and development programs on employee performance in the retail sector.
  • The impact of global economic trends on strategic decision-making in multinational corporations.
  • The relationship between ethical leadership and employee job satisfaction in the healthcare industry.
  • The impact of employee empowerment on organizational performance in the manufacturing sector.
  • The relationship between corporate social responsibility and employee well-being in the hospitality industry.
  • The impact of artificial intelligence on customer service in the banking industry.
  • The relationship between emotional intelligence and employee creativity in the technology industry.
  • The impact of big data analytics on customer relationship management in the telecommunications industry.
  • The relationship between organizational culture and innovation in the automotive industry.
  • The impact of internationalization on the performance of SMEs in emerging markets.
  • The effectiveness of performance appraisal systems on employee motivation and retention in the public sector.
  • The relationship between diversity management and innovation in the pharmaceutical industry.
  • The impact of social entrepreneurship on economic development in developing countries.
  • The relationship between transformational leadership and organizational change in the energy sector.
  • The impact of online customer reviews on brand reputation in the hospitality industry.
  • The effectiveness of leadership development programs on employee engagement in the finance industry.
  • The relationship between corporate social responsibility and employee turnover in the retail sector.
  • The impact of artificial intelligence on the recruitment and selection process in the technology industry.
  • The relationship between organizational culture and employee creativity in the fashion industry.
  • The impact of digital transformation on business models in the insurance industry.
  • The relationship between employee engagement and customer satisfaction in the service industry.
  • The impact of mergers and acquisitions on organizational culture and employee morale.
  • The effectiveness of knowledge management systems on organizational performance in the consulting industry.
  • The impact of social media marketing on brand loyalty in the food and beverage industry.
  • The relationship between emotional intelligence and customer satisfaction in the airline industry.
  • The impact of blockchain technology on supply chain management in the logistics industry.
  • The relationship between corporate social responsibility and employee engagement in the technology industry.
  • The impact of digitalization on talent management practices in the hospitality industry.
  • The effectiveness of reward and recognition programs on employee motivation in the manufacturing industry.
  • The impact of industry 4.0 on organizational structure and culture in the aerospace industry.
  • The relationship between leadership style and team performance in the construction industry.
  • The impact of artificial intelligence on financial forecasting and decision-making in the banking sector.
  • The relationship between corporate social responsibility and customer loyalty in the automotive industry.
  • The impact of virtual teams on employee communication and collaboration in the pharmaceutical industry.
  • The impact of remote work on employee productivity and job satisfaction
  • The effects of social media marketing on customer engagement and brand loyalty
  • The role of artificial intelligence in streamlining supply chain management
  • The effectiveness of employee training and development programs on organizational performance
  • The impact of diversity and inclusion initiatives on organizational culture and employee satisfaction
  • The role of corporate social responsibility in enhancing brand reputation and customer loyalty
  • The effects of e-commerce on small businesses and local economies
  • The impact of big data analytics on marketing strategies and customer insights
  • The effects of employee empowerment on organizational innovation and performance
  • The impact of globalization on the hospitality industry
  • The effects of corporate governance on organizational performance and financial outcomes
  • The role of customer satisfaction in driving business growth and profitability
  • The impact of artificial intelligence on financial forecasting and risk management
  • The effects of corporate culture on employee engagement and retention
  • The role of green marketing in promoting environmental sustainability and brand reputation
  • The impact of digital transformation on the retail industry
  • The effects of employee motivation on job performance and organizational productivity
  • The role of customer experience in enhancing brand loyalty and advocacy
  • The impact of international trade agreements on global business practices
  • The effects of artificial intelligence on customer service and support
  • The role of organizational communication in facilitating teamwork and collaboration
  • The impact of corporate social responsibility on employee motivation and retention
  • The effects of global economic instability on business decision-making
  • The role of leadership styles in organizational change management
  • The impact of social media influencers on consumer behavior and purchasing decisions
  • The effects of employee well-being on organizational productivity and profitability
  • The role of innovation in driving business growth and competitive advantage
  • The impact of digital marketing on consumer behavior and brand perception
  • The role of strategic planning in organizational success and sustainability
  • The impact of e-commerce on consumer privacy and data security
  • The effects of corporate reputation on customer acquisition and retention
  • The role of diversity and inclusion in organizational creativity and innovation
  • The impact of artificial intelligence on customer relationship management
  • The effects of customer feedback on product development and innovation
  • The role of employee job satisfaction in reducing turnover and absenteeism
  • The impact of global competition on business strategy and innovation
  • The effects of corporate branding on customer loyalty and advocacy
  • The role of digital transformation in enhancing organizational agility and responsiveness
  • The effects of employee empowerment on customer satisfaction and loyalty
  • The role of entrepreneurial leadership in driving business innovation and growth
  • The impact of digital disruption on traditional business models
  • The effects of organizational culture on innovation and creativity
  • The role of marketing research in developing effective marketing strategies
  • The impact of social media on customer relationship management
  • The effects of employee engagement on organizational innovation and competitiveness
  • The role of strategic partnerships in promoting business growth and expansion
  • The impact of global trends on business innovation and entrepreneurship

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Muhammad Hassan

Researcher, Academic Writer, Web developer

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Home Market Research

Business Research: Methods, Types & Examples

Business Research

Content Index

Business research: Definition

Quantitative research methods, qualitative research methods, advantages of business research, disadvantages of business research, importance of business research.

Business research is a process of acquiring detailed information on all the areas of business and using such information to maximize the sales and profit of the business. Such a study helps companies determine which product/service is most profitable or in demand. In simple words, it can be stated as the acquisition of information or knowledge for professional or commercial purposes to determine opportunities and goals for a business.

Business research can be done for anything and everything. In general, when people speak about business research design , it means asking research questions to know where the money can be spent to increase sales, profits, or market share. Such research is critical to make wise and informed decisions.

LEARN ABOUT: Research Process Steps

For example: A mobile company wants to launch a new model in the market. But they are not aware of what are the dimensions of a mobile that are in most demand. Hence, the company conducts business research using various methods to gather information, and the same is then evaluated, and conclusions are drawn as to what dimensions are most in demand.

This will enable the researcher to make wise decisions to position his phone at the right price in the market and hence acquire a larger market share.

LEARN ABOUT:  Test Market Demand

Business research: Types and methodologies

Business research is a part of the business intelligence process. It is usually conducted to determine whether a company can succeed in a new region, to understand its competitors, or simply select a marketing approach for a product. This research can be carried out using steps in qualitative research methods or quantitative research methods.

Quantitative research methods are research methods that deal with numbers. It is a systematic empirical investigation using statistical, mathematical, or computational techniques . Such methods usually start with data collection and then proceed to statistical analysis using various methods. The following are some of the research methods used to carry out business research.

LEARN ABOUT: Data Management Framework

Survey research

Survey research is one of the most widely used methods to gather data, especially for conducting business research. Surveys involve asking various survey questions to a set of audiences through various types like online polls, online surveys, questionnaires, etc. Nowadays, most of the major corporations use this method to gather data and use it to understand the market and make appropriate business decisions.

Various types of surveys, like cross-sectional studies , which need to collect data from a set of audiences at a given point of time, or longitudinal surveys which are needed to collect data from a set of audiences across various time durations in order to understand changes in the respondents’ behavior are used to conduct survey research. With the advancement in technology, surveys can now be sent online through email or social media .

For example: A company wants to know the NPS score for their website i.e. how satisfied are people who are visiting their website. An increase in traffic to their website or the audience spending more time on a website can result in higher rankings on search engines which will enable the company to get more leads as well as increase its visibility.

Hence, the company can ask people who visit their website a few questions through an online survey to understand their opinions or gain feedback and hence make appropriate changes to the website to increase satisfaction.

Learn More:  Business Survey Template

Correlational research

Correlational research is conducted to understand the relationship between two entities and what impact each one of them has on the other. Using mathematical analysis methods, correlational research enables the researcher to correlate two or more variables .

Such research can help understand patterns, relationships, trends, etc. Manipulation of one variable is possible to get the desired results as well. Generally, a conclusion cannot be drawn only on the basis of correlational research.

For example: Research can be conducted to understand the relationship between colors and gender-based audiences. Using such research and identifying the target audience, a company can choose the production of particular color products to be released in the market. This can enable the company to understand the supply and demand requirements of its products.

Causal-Comparative research

Causal-comparative research is a method based on the comparison. It is used to deduce the cause-effect relationship between variables. Sometimes also known as quasi-experimental research, it involves establishing an independent variable and analyzing the effects on the dependent variable.

In such research, data manipulation is not done; however, changes are observed in the variables or groups under the influence of the same changes. Drawing conclusions through such research is a little tricky as independent and dependent variables will always exist in a group. Hence all other parameters have to be taken into consideration before drawing any inferences from the research.

LEARN ABOUT: Causal Research

For example: Research can be conducted to analyze the effect of good educational facilities in rural areas. Such a study can be done to analyze the changes in the group of people from rural areas when they are provided with good educational facilities and before that.

Another example can be to analyze the effect of having dams and how it will affect the farmers or the production of crops in that area.

LEARN ABOUT: Market research trends

Experimental research

Experimental research is based on trying to prove a theory. Such research may be useful in business research as it can let the product company know some behavioral traits of its consumers, which can lead to more revenue. In this method, an experiment is carried out on a set of audiences to observe and later analyze their behavior when impacted by certain parameters.

LEARN ABOUT: Behavioral Targeting

For example: Experimental research was conducted recently to understand if particular colors have an effect on consumers’ hunger. A set of the audience was then exposed to those particular colors while they were eating, and the subjects were observed. It was seen that certain colors like red or yellow increase hunger.

Hence, such research was a boon to the hospitality industry. You can see many food chains like Mcdonalds, KFC, etc., using such colors in their interiors, brands, as well as packaging.

Another example of inferences drawn from experimental research, which is used widely by most bars/pubs across the world, is that loud music in the workplace or anywhere makes a person drink more in less time. This was proven through experimental research and was a key finding for many business owners across the globe.

Online research / Literature research

Literature research is one of the oldest methods available. It is very economical, and a lot of information can be gathered using such research. Online research or literature research involves gathering information from existing documents and studies, which can be available at Libraries, annual reports, etc.

Nowadays, with the advancement in technology, such research has become even more simple and accessible to everyone. An individual can directly research online for any information that is needed, which will give him in-depth information about the topic or the organization.

Such research is used mostly by marketing and salespeople in the business sector to understand the market or their customers. Such research is carried out using existing information that is available from various sources. However, care has to be taken to validate the sources from where the information is going to be collected.

For example , a salesperson has heard a particular firm is looking for some solution that their company provides. Hence, the salesperson will first search for a decision maker from the company, investigate what department he is from, and understand what the target company is looking for and what they are into.

Using this research, he can cater his solution to be spot on when he pitches it to this client. He can also reach out to the customer directly by finding a means to communicate with him by researching online.’

LEARN ABOUT: 12 Best Tools for Researchers

Qualitative research is a method that has a high importance in business research. Qualitative research involves obtaining data through open-ended conversational means of communication. Such research enables the researcher to not only understand what the audience thinks but also why he thinks it.

In such research, in-depth information can be gathered from the subjects depending on their responses. There are various types of qualitative research methods, such as interviews, focus groups, ethnographic research, content analysis, and case study research, that are widely used.

Such methods are of very high importance in business research as they enable the researcher to understand the consumer. What motivates the consumer to buy and what does not is what will lead to higher sales, and that is the prime objective for any business.

Following are a few methods that are widely used in today’s world by most businesses.

Interviews are somewhat similar to surveys, like sometimes they may have the same types of questions used. The difference is that the respondent can answer these open-ended questions at length, and the direction of the conversation or the questions being asked can be changed depending on the response of the subject.

Such a method usually gives the researcher detailed information about the perspective or opinions of its subject. Carrying out interviews with subject matter experts can also give important information critical to some businesses.

For example: An interview was conducted by a telecom manufacturer with a group of women to understand why they have less number of female customers. After interviewing them, the researcher understood that there were fewer feminine colors in some of the models, and females preferred not to purchase them.

Such information can be critical to a business such as a  telecom manufacturer and hence it can be used to increase its market share by targeting women customers by launching some feminine colors in the market.

Another example would be to interview a subject matter expert in social media marketing. Such an interview can enable a researcher to understand why certain types of social media advertising strategies work for a company and why some of them don’t.

LEARN ABOUT: Qualitative Interview

Focus groups

Focus groups are a set of individuals selected specifically to understand their opinions and behaviors. It is usually a small set of a group that is selected keeping in mind the parameters for their target market audience to discuss a particular product or service. Such a method enables a researcher with a larger sample than the interview or a case study while taking advantage of conversational communication.

Focus group is also one of the best examples of qualitative data in education . Nowadays, focus groups can be sent online surveys as well to collect data and answer why, what, and how questions. Such a method is very crucial to test new concepts or products before they are launched in the market.

For example: Research is conducted with a focus group to understand what dimension of screen size is preferred most by the current target market. Such a method can enable a researcher to dig deeper if the target market focuses more on the screen size, features, or colors of the phone. Using this data, a company can make wise decisions about its product line and secure a higher market share.

Ethnographic research

Ethnographic research is one of the most challenging research but can give extremely precise results. Such research is used quite rarely, as it is time-consuming and can be expensive as well. It involves the researcher adapting to the natural environment and observing its target audience to collect data. Such a method is generally used to understand cultures, challenges, or other things that can occur in that particular setting.

For example: The world-renowned show “Undercover Boss” would be an apt example of how ethnographic research can be used in businesses. In this show, the senior management of a large organization works in his own company as a regular employee to understand what improvements can be made, what is the culture in the organization, and to identify hard-working employees and reward them.

It can be seen that the researcher had to spend a good amount of time in the natural setting of the employees and adapt to their ways and processes. While observing in this setting, the researcher could find out the information he needed firsthand without losing any information or any bias and improve certain things that would impact his business.

LEARN ABOUT:   Workforce Planning Model

Case study research

Case study research is one of the most important in business research. It is also used as marketing collateral by most businesses to land up more clients. Case study research is conducted to assess customer satisfaction and document the challenges that were faced and the solutions that the firm gave them.

These inferences are made to point out the benefits that the customer enjoyed for choosing their specific firm. Such research is widely used in other fields like education, social sciences, and similar. Case studies are provided by businesses to new clients to showcase their capabilities, and hence such research plays a crucial role in the business sector.

For example: A services company has provided a testing solution to one of its clients. A case study research is conducted to find out what were the challenges faced during the project, what was the scope of their work, what objective was to be achieved, and what solutions were given to tackle the challenges.

The study can end with the benefits that the company provided through its solutions, like reduced time to test batches, easy implementation or integration of the system, or even cost reduction. Such a study showcases the capability of the company, and hence it can be stated as empirical evidence of the new prospect.

Website visitor profiling/research

Website intercept surveys or website visitor profiling/research is something new that has come up and is quite helpful in the business sector. It is an innovative approach to collect direct feedback from your website visitors using surveys. In recent times a lot of business generation happens online, and hence it is important to understand the visitors of your website as they are your potential customers.

Collecting feedback is critical to any business, as without understanding a customer, no business can be successful. A company has to keep its customers satisfied and try to make them loyal customers in order to stay on top.

A website intercept survey is an online survey that allows you to target visitors to understand their intent and collect feedback to evaluate the customers’ online experience. Information like visitor intention, behavior path, and satisfaction with the overall website can be collected using this.

Depending on what information a company is looking for, multiple forms of website intercept surveys can be used to gather responses. Some of the popular ones are Pop-ups, also called Modal boxes, and on-page surveys.

For example: A prospective customer is looking for a particular product that a company is selling. Once he is directed to the website, an intercept survey will start noting his intent and path. Once the transaction has been made, a pop-up or an on-page survey is provided to the customer to rate the website.

Such research enables the researcher to put this data to good use and hence understand the customers’ intent and path and improve any parts of the website depending on the responses, which in turn would lead to satisfied customers and hence, higher revenues and market share.

LEARN ABOUT: Qualitative Research Questions and Questionnaires

  • Business research helps to identify opportunities and threats.
  • It helps identify research problems , and using this information, wise decisions can be made to tackle the issue appropriately.
  • It helps to understand customers better and hence can be useful to communicate better with the customers or stakeholders.
  • Risks and uncertainties can be minimized by conducting business research in advance.
  • Financial outcomes and investments that will be needed can be planned effectively using business research.
  • Such research can help track competition in the business sector.
  • Business research can enable a company to make wise decisions as to where to spend and how much.
  • Business research can enable a company to stay up-to-date with the market and its trends, and appropriate innovations can be made to stay ahead in the game.
  • Business research helps to measure reputation management
  • Business research can be a high-cost affair
  • Most of the time, business research is based on assumptions
  • Business research can be time-consuming
  • Business research can sometimes give you inaccurate information because of a biased population or a small focus group.
  • Business research results can quickly become obsolete because of the fast-changing markets

Business research is one of the most effective ways to understand customers, the market, and competitors. Such research helps companies to understand the demand and supply of the market. Using such research will help businesses reduce costs and create solutions or products that are targeted to the demand in the market and the correct audience.

In-house business research can enable senior management to build an effective team or train or mentor when needed. Business research enables the company to track its competitors and hence can give you the upper hand to stay ahead of them.

Failures can be avoided by conducting such research as it can give the researcher an idea if the time is right to launch its product/solution and also if the audience is right. It will help understand the brand value and measure customer satisfaction which is essential to continuously innovate and meet customer demands.

This will help the company grow its revenue and market share. Business research also helps recruit ideal candidates for various roles in the company. By conducting such research, a company can carry out a SWOT analysis , i.e. understand the strengths, weaknesses, opportunities, and threats. With the help of this information, wise decisions can be made to ensure business success.

LEARN ABOUT:  Market research industry

Business research is the first step that any business owner needs to set up his business to survive or to excel in the market. The main reason why such research is of utmost importance is that it helps businesses to grow in terms of revenue, market share, and brand value.

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Business Research Topics | Best Ideas For Your Papers

business research topics

What is a business research? Business research is the method of obtaining factual information in all areas of business and the use of such information to maximize sales and profit. You can do business-related research for almost anything. It is, however, vital that you aim the research at helping people or organizations make wise and informed decisions.

This article focuses on the various aspects of business research, such as business law, business ethics, business proposal, international business, business management, business speech, business debate, and controversial business topics.

Why This List of Business Research Topics?

Writing a successful business research paper starts with getting the basics right. While many think they are ready for a business research project, they somehow always get stuck at the very first step: choosing business topics. Even after trying the conventional techniques of preliminary research and brainstorming, many are still unable to come up with great business research topics. This article aims to help you find exciting business topics. The exciting thing is that we don’t just give you a small range of business-related topics to choose from – we have 100!

Here is a list of some hot business essay topics to set the ball rolling. Our list of interesting business topics makes this not just a typical list, but one to give you an outstanding business research paper. This list contains 100 examples of business research topics and will be of great help!

So if you need some business topics for a research paper or presentation, be assured that you’re in the right place!

Controversial Business Topics

  • Free Market Capitalism
  • Lower minimum wage and job creation.
  • Would a minimum wage trap people in poverty?
  • Is outsourcing an Ethical Practice?
  • Outsourcing: Theories versus findings.

International Business Topics

Students offering business courses should endeavour to do some international business research that addresses critical issues affecting international trade. Here are some international business research topics which will come in handy.

  • Surviving International Competition: A Critical Analysis of the Strategic Measures Employed by Local Companies.
  • International Investment: The Importance of Educating the Public on the benefits of international investment.
  • Business at Sea: The Importance of Instituting and Implementing Environmentally-friendly Approaches.
  • Transforming Small Local Businesses into widely Recognized International Brands.
  • Human Resources: Effective Strategies for Maintaining Largely Diversified Organizations.
  • Branding: Effective Strategies to Provide a Competitive Advantage for International Businesses.

Business Proposal Topics

The business culture is taking over the world today, and with it comes quite a lot of issues and concerns in how we go about our daily activity. Whether you are a business tycoon or a customer at a grocery shop, everyone is involved in some form of business. Below are some business proposal topics to help you pitch that business idea.

  • Economic Problems: Possible initiatives to protect small businesses.
  • American Business Sector: Possible solutions to the decline of trust.
  • Local Businesses: Providing necessary support to avoid suffocation by huge chains.
  • Global Unemployment: Strategies and solutions to the problem of unemployment.
  • Stakeholders: Their impact on the success of a business.
  • Employee motivation and its effect on employee performance.

Business Speech Topics

Do you have a business speech to deliver and still not sure of the topic to focus on? Here is are some general business speech topics for you!

  • How to think and plan strategically.
  • Interpersonal and Family Relations.
  • How to make a sales pitch.
  • How to Move Your Business A Generation Ahead.
  • Reducing and resolving conflicts in family businesses.
  • Leadership Development and its importance.

Business Law Topics

Business law is a thriving area of business which grabs the interest of many people. Business law helps to govern the dealings in the commercial world. We thought you might need some business law paper topics ; hence this list of current juicy research topics on business law.

  • Bankruptcy Fraud: Legal identification methods.
  • Sexual Harassment Lawsuits: Its Avoidance within the company.
  • Trade secrets: When does it become “too secretive”?
  • UK Business Laws: A Review of the Legal Standing and Protection of Creditors.
  • Foreign Entity Registration: A comparative review of legal guidelines and implications for foreign businesses in the UK and Europe.
  • Trademark infringement: Possible defences to this offence.
  • E-commerce Practices: US legal implications on the workforce.
  • Data Privacy Laws: Their impact on business operations.

Business Ethics Topics

Another exciting area of business research is business ethics. With some excellent business ethics research paper topics, you’re well on your way to writing a unique paper. Here are some juicy business ethics paper topics/business research topic examples to get the ball rolling!

  • Gender Discrimination: A close investigation of its impact on employee performance in an organization.
  • Organizational Environmental Pollution: A critical look at its effects on consumer trust levels.
  • Labourer Abuse: Analyzing its repercussions in the construction sector.
  • Profit Seeking: A critical evaluation of its impact on product quality.
  • Advertisements: An Expository Study of the effects of misleading advertisements on consumer trust.
  • Gift-giving by Pharmaceutical Representatives: Any strings attached?
  • Business ethics: A Philosophical approach.
  • Ethical issues in governing a corporation.
  • Ethical conflicts: Avoiding religious, political, and cultural arguments at work.

Business Communication Topics

To be successful in business, one must be able to communicate effectively in areas such as selling ideas, persuading potential customers, communicating with employees, etc. In business, communication may as well be everything! Here are ten fantastic topics for your business communication research paper!

  • The effect of internal business communication on the external image of a business.
  • The Impact of Interactive online communication on public relations outcomes.
  • Interpersonal Communication: The Influence of Culture on interpersonal dialogue.
  • The impact of Computer-mediated Interaction.
  • Business Communication: Exploring different mediums and channels for effective communication in business.
  • The effect of intercultural information exchange on closing business deals.
  • Business Negotiation: A language-centred activity.
  • Symmetrical Dialogue: A critical look at the processes involved.
  • Business Negotiation: Styles in intercultural dialogue.
  • Exploring the differences between business communication and general communication.

Business Research Topics for MBA Students

Are you an MBA student in need of business research paper topics? Here are some hot ones just for you!

  • Organizational Culture and its influence on innovation management.
  • Environmental issues and their effect on business management in the world today.
  • Leadership Skills and its impact on organizational control.
  • An analytical overview of investment strategies.
  • The influence of online marketing on start-ups.
  • Direct Marketing versus Creative Marketing.
  • The power of advertising on consumer behaviour.
  • The impact of employee turnover on Organizational profit.
  • Globalization and its impact on small scale industries.
  • The e-commerce industry and its effect on the world today.

Business Management Research Topics

With the many facets of business management, finding a hot topic could be very challenging. Here are ten great ideas for research topics in business management.

  • Employee benefits and its effect on employee productivity.
  • The intricacies of managing conflict in the work team.
  • Start-ups: A look into the issues that occur during business start-ups.
  • Excessive work: Business consequences.
  • The evolving nature of work teams in meeting the requirements of the future.
  • Leadership strategies and Inter-organizational networks.
  • Product and service improvement in a strategic partnership.
  • How to manage crises in an organization.
  • Impact of total quality management practices on customer retention and satisfaction.
  • Effective time management as a tool for organizational survival.

Business Informative Speech Topics

Are you in particular need of business informative speech topics? Then you’re in the right place! Here are ten business topics which are full of juice!

  • Ergonomics in the workspace: How desks, chairs, and tables affect physical poses for sedentary workers.
  • Why there are corporate loans and special grants for women start-ups.
  • Standards in Creative and Financial Accounting: What is right or wrong?
  • Copyright protection: The what, the why and the when.
  • Outsourcing to third parties: When, why and how.
  • Why you have to back up trade secrets with a signed confidentiality agreement.
  • What are the types of insurance?
  • The 24-hour economy: How to manage risk under pressure.
  • Benefits of human resources and how to develop social skills.
  • How safety programs and working conditions relate to productivity.

Business Persuasive Speech Topics

A persuasive speech is a speech delivered with the intent of bringing about a change in the ideas or viewpoints of others. Here are ten business compelling speech topics to wow your audience.

  • Your business will fail if you lack social intelligence.
  • Why you need both short and long-term goals in business.
  • Why Introverts could make better entrepreneurs.
  • Why you must have a business plan.
  • Business Mentors: why every business person needs one.
  • The secret in sending past clients thoughtful gifts.
  • Social Media: Why you should take full advantage of it for your business.
  • Placing higher values on experience than qualifications.
  • Parenting: why new fathers should also get paid time off to help with the baby.
  • Why gut instinct is still essential in hiring.

Business Debate Topics

It is usually challenging to choose business debate topics because you must select a business debate topic which you find interesting. We have prepared some hot business debate topics to help you in your essay.

  • Multinationals: Doing more harm than good?
  • Corporate jobs: A new form of slavery.
  • Stock market: is it related to gambling?
  • An MBA will not make you a good business leader.
  • An MBA is worth the cost.
  • Business and Politics: Should they be mixed?
  • Should the world run on a cashless economy?
  • Cryptocurrencies: Are they reliable in business?
  • Advertisements: Profitable to business?
  • Women: Better business managers than men?

So here we are! One hundred business topics which cover different areas in business. Are you ready to take your writing to a whole new level? These topics will set you on the right path faster. Don’t forget to proofread and edit your paper thoroughly before turning it in. Good luck!

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Business Research Topics For Students

business research topics

When pursuing business programs in colleges and universities, students are required to write papers or do my thesis on business research topics. The major challenge for most students is choosing topics for their papers. A vast majority of them are stuck in this step because they fear choosing a topic that is not interesting or too broad and end up with poor grades.

Nevertheless, many inspirations in the contemporary can guide you when choosing business topics for a research paper. Whether you are pursuing a bachelor’s degree or preparing for your Ph.D. defense, there are many topics that you can write about. You just need to choose a topic that you will be interested in researching and writing a paper about.

How to Find Business Research Topics

Best business research paper topics, examples of business-related research topics, business management research topics, business law topics for research paper, international business research paper, business administration topics, argumentative business topics, business communication topics for presentation, business persuasive and informative speech topics, business debate topics, qualitative research titles about business for your dissertation, mba research paper topics, entrepreneurial research topics, business intelligence topics, the most asked business research paper questions, where to get help with business research topics.

There are many factors to consider when choosing a topic for a research paper about business. They include the following:

  • Whether your professor provides the topic scope and if you are permitted to change it.
  • Whether you have been given a thematic area within which to choose a topic.
  • Whether you have specialized in a specific subject.
  • If you have the total freedom to choose your topic

If you have complete freedom to choose your topic, start with a little research. For instance, you can read news websites, analyze successful companies and corporations, or track problems that other people write about. If you still don’t find a topic after doing this, consider the examples of business research topics provided here.

Your choice of the best topic for your business paper should depend on the field you are interested in. Additionally, your topic should be engaging and related to your study program. It should also enable you to conduct extensive research and come up with facts to back up your argument. What’s more, the best business topics for research papers grab the readers’ attention.

This explains why many students get nervous or struggle when required to choose topics for their business papers. Nevertheless, students cover many topics and subjects during their studies. What you learn in class can, therefore, be your inspiration when choosing topics for business research papers. But, if you find it hard to come up with a topic for your research paper, the internet has many samples that you can consider.

Though there are many sample topics to consider when writing a business research paper, your choice should depend on your study level, the field of interest, and assignment requirements. Here are different categories of business research topics for college students and their examples.

Business Ethics Research Paper Topics

Business ethics is a study field that gives students the freedom to choose from different topics. For instance, a student can choose a topic in this field around duties, morality, integrity, and business behavior. The increasing business ethics issues widen the range of the topics students can choose from in this category. What’s more, business ethics cover ethical conflicts between individuals and groups of employers, employees, customers, and the surrounding. Here are examples of topics for research papers in this category.

  • Effects of Moral Principles on Business Decisions
  • Causes of Unethical Conducts in Workplaces
  • Should Businesses Be Honest with their Customers All the Time?
  • The Psychology and History of Business Ethics
  • Examples of Moral Judgment that Doesn’t Work in Business
  • How Ethical Mistakes can Lead to Business Bankruptcy
  • Are Business Ethics the Same for the Manager and the Personnel?
  • How to Avoid Sexual Harassment at the Workplace
  • Why is an Ethical Code Important for Companies?
  • Taking Responsibility for the Corporate Ethics of a Company

The fact that people engage in different businesses creates a chance to research common topics like workplace honesty and general topics like environmental protection.

When writing a business management research paper, it’s important to come up with a researchable and interesting question. This can be a challenging task because there are many facets and resources in the business management field. Nevertheless, it’s still possible to find a focused, narrow question that forms the topic of a research paper. Here are examples of topics for business management research papers.

  • Conflict Management in a Work Team
  • The Role of Women in Business Management
  • Issues that Affect Management of Business Startups
  • Consequences of Excessive Work in Business
  • Why You Should Start a New Business After One Fails
  • Importance of Inter-organizational Leadership and Networks
  • How to Manage Organizational Crisis in Business
  • Product and Service Development in a Strategic Alliance
  • Innovation and Network Markets as a Business Strategy
  • Social Enterprise and Entrepreneurship

Business management research paper topics should not be too narrow or too broad. Nevertheless, there are many topics on enterprise, trade, commerce, and other subjects that you can explore because they all require extensive research.

A business law topic is not easy to find. That’s because your topic should attract the attention of your reader and relate to the broad field of business law. As such, you should narrow down your topic to something more focused. Here are examples of topics for business law papers.

  • How Do You Define Authority Before You Start Business Negotiations?
  • Insider Trading- What Does it Mean in the Contemporary World?
  • Are Alcohol Consumption and Sale Laws Beneficial to the Public’s Wellbeing?
  • Should Some Corporate Crimes Warrant Death Penalty?
  • Can State Officials Succeed when Dismissed for their Implication in Corruption Cases?
  • How Marijuana-Based Businesses Interact with the Federal and State Law
  • What Should a Business Do to Ensure that Its Former Employees Do Not Join Its Rival Firm?
  • Should Author Protection for Written Work Be Done with Nom de Plumes or Legal Names?
  • How can Non-Disclosure Agreements save a Company from Disgruntled former Employees?
  • How is Copyright Law Favorable to an Artist or a Singer when the Recording Company represents it?

Though there are many business law research topics , it’s important to choose a topic that you are personally interested in to make writing your paper an interesting task.

International topics allow students to explore global business subjects. These topics can be more complex though lucrative. It’s not surprising that this category comprises mostly of business research topics for MBA students. Here are examples of international topics for research papers.

  • Is Social Media Presence Important for Companies Around the World?
  • How Does War between Countries Affect Businesses?
  • Examples of Companies that Have Failed in the International Markets and Why How Do You Spot a Small Business that is Likely to Become a Successful Multi-National?
  • What Languages are Likely to Be International Business Languages in the Future?
  • Should international companies be forced to supply healthcare services to full-time employees?
  • Should maternity leave in international business be increased?
  • Should recruiters be allowed to ask questions about an applicant’s personal life?
  • Should we attempt for an equal representation of male and feminine leaders within the workplace?
  • Should social media sites be blocked at work?
  • Casual dress codes and the corporate world.
  • International businesses and their influence on national businesses.

International topics for research papers should be current. They can’t be too general or too narrow. If your topic is too general or too narrow, you will be writing a paper that won’t delve deep or say much. This won’t earn you the grade you desire.

Topics on business administration give students a chance to explore something innovative. However, choosing a topic in this category can frustrating because there are many options available. Here are examples of business administration topics.

  • How Advertisement Affects Consumer Behavior
  • How Wages Affect Employees’ Productivity
  • How Staff Motivation Affects Productivity
  • How to Measure Employee Retention Rate
  • Customer follow-up techniques as after-sales methods.
  • Why business will harden you
  • Emotional intelligence
  • Equal opportunities for both sexes
  • Good governance ethics and social responsibility.
  • The way to cope with a breach of contract.
  • The various external factors affecting employee retention.

When writing a business administration research paper, it’s important to choose an effective topic that you can research and present properly. It’s also important to consider the field you are interested in and the goal of writing your paper. An ideal business administration topic is one that you are interested to learn more about.

Argumentative business papers use the existing, published materials and literature. So, when choosing business research proposal topics in this category, students should explore the existing information first. This will enable them to use the existing data when presenting their understanding of the topics argumentatively. The major challenge is to choose a topic that relates to your field of business study. Here are examples of argumentative business topics.

  • Acquisition vs. merger- Which one is better?
  • Businesses that Focus on Market Vs. Businesses that Focus on Products
  • Is Offering Better Value to New Employees a Wise Move?
  • Can Business Develop Leadership through Practice and Learning?
  • Is it Wise for a Company to Exploit Labor in Maximizing Profits?
  • Investing in Digital Marketing and Social Media Campaigns- Does it Capture the Audience Attention?
  • Monetary Incentives Versus Personal Acknowledgement and Fringe Benefits
  • Is having a crypto investment risk for businesses?
  • Is there a bias against the workplace?
  • Is it possible to work while stressed?
  • Why are there corporate loans and special grants for females’ start-ups?

Before you decide to write a paper on an argumentative business topic, it’s important to establish your position. Make sure that you have evidence or you can find facts to support your position. Your idea should be put on a pedestal when making your argument.

Business communication is solely the act of sharing and distributing information between people within and outdoors a corporation and how the staff and management communicate to assist out organizational problems. The best researchable business communication topics for presentation include:

  • Social media usage
  • Non-verbal communication
  • Giving proper feedback
  • Communicating decisions during an issue or crisis
  • Business and email etiquettes and manners
  • Usage of company blogs
  • Role of influencers for building a brand
  • Impact of social media for workers
  • Differences between qualitative and quantitative data analysis
  • Secrets of advertising and marketing

You would have to note that these are two different things; informative speeches support educating and training. In persuasive speeches, you’re imploring that they participate in something or buy something. Some business persuasive and informative speech topics include:

  • Ergonomics in the workspace
  • Standards in creative and financial accounting
  • Understanding business copyright protection
  • What are the categories of insurance?
  • How to develop healthy work skills
  • How safety programs and dealing conditions relate to productivity
  • Conflict Management Strategies
  • How to create a comprehensive and viable business plan
  • Opportunities of internet advertising.
  • Internal control of resources.
  • What is a career break?
  • What impact do oil price fluctuations have on businesses?
  • Ways to draw in customer attention.
  • Time management
  • New fathers’ paternity leave.

Debate may be a valuable way of communicating and also persuading people. Interesting business debate topics for you include:

  • Can companies be trusted?
  • Are our casual dress codes beneficial for the company?
  • Employee drug test: yes, or no?
  • Should dating within the workplace be allowed?
  • Should companies spy on employees on social media?
  • Companies should be forced to produce health care for full-time employees.
  • Are employees that employment from home productive?
  • Does job satisfaction help in productivity?
  • Men should stay longer off for paternity leave.
  • Non-financial incentives and financial incentives – which is better?
  • How to put in place strict work policies.

Qualitative business research has to do with the creative and investigative analysis of intangible and inexact data. Here are some qualitative research titles about business for your dissertation.

  • Handling backlash during a project program
  • Ways to relieve pressure for strict work deadlines
  • Time management essence in goal setting
  • Managers should be flexible in their decisions.
  • How to manage an organizational crisis in business and work
  • What is a product development and how to do it the right way?
  • Major types of business insurance
  • Ways to enhance short and long run career plans
  • Networking for a successful manager
  • Harassment within the workplace.
  • Telemarketing ideas for tiny companies.

MBA is a prestigious postgraduate qualification outlining key business practices and is valued by top employers. Great MBA research paper topics include:

  • Gender representation in advertising
  • Impact of workplace diversity on company culture
  • Result of emotional branding on customer loyalty
  • Steps to run a successful retail business.
  • Molestation should be taken more seriously within the workplace.
  • Should business strikers be fired?
  • Strong unions are necessary for the economic process.
  • How do team-building events foster unity in the workplace?
  • To be a business owner, you need to learn to be organized.
  • Top ten strategic e-marketing issues.
  • Business and politics: should they be mixed?

This develops methods and tools for founders, which are given to start-up companies. To go in-depth, here are some entrepreneurial research topics:

  • Entrepreneurship skills acquisition and product innovation
  • Determining the impact of technological advancement on entrepreneurship in a company
  • Determinants of entrepreneurial innovation in an organization
  • Role of entrepreneurship in solving unemployment
  • To be a good business owner, you must learn to be well-organized
  • A way to promote the business without a marketing budget?
  • The right technique to write effective business letters
  • Important business ethics for running a startup
  • Negotiation techniques every manager must-have.
  • Recruitment and staffing decisions are crucial to the success of any business.
  • How performance-related pay can enhance motivation in the workplace.

Business intelligence ensures business owners and employees are at the top of their game at all times. Business intelligence topics worthy of consideration include:

  • Role of human resources in company development
  • Impact of organizational culture on employee performance
  • Evaluating the impact of strategy and leadership for organizational development
  • Factors influencing employee motivation.
  • SMEs and their risk management approach.
  • Ageism within the workplace
  • Impact of advertisement strategy on consumer behavior.
  • Data analysis implementation for business intelligence
  • Knowledge management for organizational knowledge generation
  • Research on knowledge extraction using data processing for business operations
  • How poor leadership can bankrupt a business.

A great business research paper requires a relevant subject and one that may distinguish it from other papers. Frequently asked business research paper questions include:

  • Repackaging a product: is it possible to avoid copyright infringement?
  • Is it possible for a father to require paternity leave at work?
  • What are the best methods of identifying bankruptcy and fraud?
  • Can discrimination affect the work environment?
  •  Should companies provide penalties for smoking employers?
  •  How does piracy influence the gaming business?
  • Is there anything like the law of molestation at the workplace?
  • What causes favoritism in the workplace?
  •  15 Ways to start an e-business successfully
  • How is the worldwide pandemic changing international business strategies concerning different sectors?
  • What are the best training and development tactics in the office?

Topics for business papers fall into different categories. The choice of your topic should reflect your subject area or study field. But, above all, your topic should capture the readers’ attention from the moment they come across it. It should also be straightforward, original, and specific. That means you should understand your study field well to select a good topic. Therefore, conduct some research before you choose a topic for your business thesis or research paper. Besides, providing good topics for you, we can also help you with your business research paper topics.

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Business research is an essential aspect of the modern corporate world. The ability to understand the latest trends, consumer behavior, and market dynamics is crucial for any firm looking to stay competitive. With this in mind, we've compiled a list of 250 business research topics that can serve as an inspiration for your next paper. From the impact of technology on the workforce to the rise of sustainable firm practices, these research topics in business cover a wide range of subjects that are relevant to today's business climate. Whether you're a student or a researcher, this list of topics related to business is sure to provide you with ideas for your next work or thesis. Stay with our business essay writing service to discover amazing ideas.

What Are Business Research Topics?

Business research topics are areas of study that pertain to the various aspects of running an organization, such as marketing, management, finance, as well as operations. These topics can cover a wide range of subjects. They also focus on specific industries or geographic regions. Business related topics can be studied using various methods, such as quantitative or qualitative ones.It is important to note that business topics for a research paper are frequently evolving and adapting to the current business environment, which makes them very dynamic. As a crucial part of the corporate world, they provide insights and understanding of various aspects of such an environment. These insights can help firms make informed decisions, develop new strategies, and stay competitive in the marketplace.

Characteristics of Good Business Research Topics

There are several characteristics that make business research paper topics good. Here are a few examples:

  • Relevance The chosen topic should be relevant to the present business environment. Therefore, it seeks to solve issues that are essential to both researchers and practitioners.
  • Feasibility Good research topics in business should be feasible to research. It means that there are readily available resources and information necessary for the project.
  • Significance: the topic should have practical implications for practitioners and companies.
  • Clarity It must be specific and clearly defined.
  • Originality It should contribute new perspectives or insights to the existing body of knowledge.

All of these characteristics together will make a good research topic, one that is valuable, informative, and useful for the corporate industry.

How to Choose a Business Topic for Research?

When writing your research, you should get your foundation right, which starts with choosing a good business related topic. Here are the steps you can use to select a business topic for research:

  • Identify your research area Find out the broad area of enterprise that you want to focus on.
  • Review the literature Conduct a literature review to identify current research trends, gaps, and issues in your chosen area.
  • Narrow down your focus Based on the literature review, narrow down your focus to a specific topic that is relevant, feasible, and original.
  • Assess feasibility Consider the time frame, resources, and data availability for the topic. Make sure that you have access to the necessary data and materials to conduct the research.
  • Finalize the topic Choose a topic that aligns with your interests and that you are passionate about. This will make the research process more enjoyable.
  • Consult with experts Seek advice from professionals in the field to get feedback on your topic and to make sure that it is relevant.

Business Research Topics List

A well-curated business research paper topics list can help researchers identify current trends, gaps in the literature, and emerging issues in the field. Here are some top business topics that are very useful.

  • How sustainable business practices affect a company’s financial performance.
  • Blockchain technology’s role in business.
  • Effects of the COVID-19 pandemic on global supply chain management.
  • Impact of fintech on traditional financial institutions.
  • How digital transformation affects organizational culture.
  • Consequences of social media marketing for customer engagement.
  • Data analytics’ role in company performance and decision-making.
  • Impact of the gig economy on traditional employment model.
  • Abuse experienced by women in the workplace.
  • Revolution of firm operations and strategy due to artificial intelligence.

Interesting Business Topics for a Research Paper

We’ve compiled an interesting business topic list that can be helpful in your work. Before choosing research topics on business, you should understand the requirements, then select one that matches your interest from the list below.

  • Growth in tourism and its impact on the economy.
  • Limitations of global sanctions.
  • Determinants of consumer behavior.
  • Current changes in global labor unions.
  • History of economic thoughts.
  • Exploring trade embargo.
  • Comparative analysis of property rights.
  • Ways to maximize product profits.
  • Differences between tax bracket rates and fixed tax rate.
  • Factors to consider when choosing countries to invest in.
  • Relevant leadership styles for family-owned organizations.
  • Ways in which an organization can enter a foreign market.
  • Challenges of remote employment.
  • Advantages of franchising for the franchisee.
  • Languages used in international ventures.

These are just a few examples of the many topics that can be explored through research. The goal is to gain a deeper understanding of the factors that influence organizational performance and to develop strategies for addressing any challenges that arise.

Easy Business Research Paper Topics

Business research is an important aspect of understanding various factors that drive organizational success. However, some business research topics can be complex and time-consuming to investigate. Here are 15 great research paper business topics that may be researched quickly.

  • Storytelling’s role in marketing.
  • Impact of online communication tools on team productivity.
  • COVID-19 pandemic’s impacts on consumer buying behavior.
  • How virtual meetings enhance team collaboration.
  • Workplace diversity and employee satisfaction.
  • Telecommunications effects on employee morale.
  • Artificial intelligence’s role in personalization of marketing efforts.
  • Impact of gamification on employee training.
  • Green initiative’s impact on customer loyalty.
  • How branding affects consumer purchasing power.
  • How does mobile technology enhance customer service?
  • Customer reviews’ role in enhancing online sales.
  • How digital marketing drives sales for small businesses.
  • Importance of flexible working hours for employee productivity.
  • Characteristics of monopolistic markets.

>> View more: Marketing Research Topics

Unique Business Research Topics

Business paper topics listed below are unique and challenging in the sense that they offer new perspectives and angles on the research, and they are not widely studied. It's also important to note that this category of research topic about business can cover ideas in any sector related to corporate world.

  • Virtual reality’s role in enhancing customer experience in luxury retail.
  • Artificial intelligence and human resources recruitment.
  • Using virtual and augmented reality in real estate.
  • LMS software for small businesses .
  • Greenwashing’s effect on consumer purchasing behavior.
  • Applying Internet of Things in predictive maintenance.
  • Virtual reality’s application in team building.
  • How mindfulness practices impact decision-making and productivity.
  • Application of augmented reality in e-commerce and retail.
  • Using blockchain technology in supply chain management.
  • Barriers to entering monopolistic markets.
  • How chatbots lead to employee satisfaction.
  • Emotional intelligence’s impact on effectiveness of leadership.
  • Impact of AI-generated content on company sales.
  • Effective advertising techniques for SMEs.

Popular Business Research Topics

Some business research paper topics are widely popular among researchers as well as practitioners as they are considered to be of current interest and relevance. These topics are popular since they are often studied to understand the current trends and challenges in the industry. Here are 15 popular business related research topics.

  • The current political and economic changes in America.
  • What causes changes in stock market.
  • Machine learning in the HR industry .
  • History of global trade.
  • Opportunities and challenges of globalization.
  • How to be successful in real estate industry.
  • How does corporate culture affect organizational performance?
  • Current corporate trends in the US.
  • Importance of a healthy work environment.
  • Ways to increase brand awareness.
  • Negotiation’s role in organizational change.
  • How SMEs affect the country’s economy.
  • Relationship between culture and company performance.
  • Initiatives to protect small and medium enterprises.
  • COVID-19 effects on economic performance of companies.

Controversial Business Research Topics

There are some research topics related to business that are controversial and can challenge widely held beliefs or societal norms. We’ve created a list of controversial business topic ideas below. You can choose any that interests you.

  • Automation’s impact on job displacement.
  • Corporate social responsibility’s role in addressing social issues.
  • Income inequality’s effects on firm performance.
  • Influence of Artificial Intelligence on privacy and ethical concerns.
  • Big data’s role in decision-making and potential biases.
  • Multinational companies’ impact on developing countries.
  • Sharing economy’s consequences on traditional industries and regulations.
  • Using blockchain technology in financial privacy and security.
  • How companies can be responsible for political lobbying.
  • Cannabis industry’s role in Canada’s economic development.
  • Ethical implication of AI in corporate world.
  • How surveillance affects employee privacy.
  • Effects of automation on the future of work.
  • Digital currency’s role in financial inclusion.
  • Social media’s impact on political polarization.

Business Research Proposal Topics

Whether you are an investor or a customer at a local grocery store, everyone is involved in some form of venture that prompts them to develop business research proposal ideas. Students in different academic levels may also be required to write a proposal before their research. Below are some business proposal topics to research that can help you explore your ideas.

  • Reducing workplace stress using virtual reality.
  • AI's potential impact on organizations venturing in healthcare.
  • How the current digital revolution has affected the corporate world.
  • Importance of video surveillance to organizations.
  • Potential solutions that private firms can implement to be economically secure.
  • Reasons why low self-esteem is detrimental at workplace.
  • Small independent organizations: lifelines in a world of giant franchises.
  • Solutions to the world's joblessness problem and how to implement them.
  • How workers’ motivation affects productivity.
  • A social problem: how altering consumer behavior affects retail sales.
  • Factors that determine the length of paternity leave given to employees.
  • The present-day world's environmental problems and their implications for business management.
  • Importance of leadership abilities in maintaining authority.
  • A methodical survey of investment approaches in real estate industry.
  • Comparing direct marketing with other types of advertisement .

Business Research Paper Topics for Students

Research topic ideas for business students can cover a wide range of areas, including management, marketing, finance, and operations. These themes are meant to be used as inspiration for students to conduct research on the business field and can be tailored to meet the specific requirements of the assignment. Research paper topics related to business may also be chosen from areas of interest such as customer service, digital marketing, e-commerce, and green business practices.

Business Research Topics for College Students

Business topics for college students provide an opportunity to conduct research and gain a deeper understanding of the various factors that drive organizational success. Here are 15 potential business topics to write about.

  • Ways to ensure diversity in the workplace.
  • Virtual and augmented reality’s role in enhancing customer experience.
  • Effectiveness of various quality leadership styles in different industries.
  • Corporate governance’s impact on organizational performance.
  • Digitalization and its influence on the news industry.
  • Effectiveness of Artificial Intelligence in personalization of marketing efforts.
  • How virtual teams affect productivity and communication of employees in an organization.
  • How does the sharing economy affect traditional industries and regulations?
  • Ways in which privacy concerns influence consumer purchase behavior.
  • How the Internet of Things impacts supply chain management.
  • Digital currency’s role in financial inclusion and inequality.
  • Different insurance forms for a company.
  • Benefits of personalizing a firm website.
  • The future of virtual reality in organizations.
  • How greenwashing affects consumer purchasing behavior.

Business Research Topics for MBA Students

Business research project topics cover a wide range of areas and can be tailored to meet the specific requirements of the assignment or the student's area of interest. These topics are also relevant to the current business environment and can provide MBA students with a chance to explore the various challenges and opportunities that companies face today. Highlighted below is a list of business research paper ideas that you can consider.

  • Digitalization’s impact on the financial industry and its regulation.
  • Artificial Intelligence’s role in the healthcare industry.
  • How corporate social responsibility affects financial performance and reputation.
  • E-commerce’s effect on brick-and-mortar retail firms.
  • Big data’s role in marketing.
  • COVID-19 pandemic on global trade and investment.
  • Importance of time management in an organization.
  • Using virtual and augmented reality in real estate and construction.
  • Digital transformation’s impact on the public sector and government.
  • Applying blockchain technology in logistics and transportation.
  • What are the sustainable firm practices that an organization should adopt?
  • How social media affects consumer behavior and decision-making.
  • Digital marketing’s role in the B2B industry.
  • Artificial Intelligence’s impact on human resources management.
  • The impact of political and economic changes on renewable energy.

Research Topics on Business in Different Fields

Business research topics cover various industries and sectors, including finance, healthcare, marketing, as well as logistics. They can provide insight into the different business challenges and opportunities that different industries face today. Researchers dive deeper into specific fields to understand how business practices and strategies differ, as well as how they can be improved. These research business ideas can also be tailored to match the specific requirements of the assignment or the student's area of interest.

International Business Research Paper Topics

International business topics for research can encompass various aspects of cross-border trade as well as investment, including market entry strategies, cultural differences, and global supply chain management. Listed here are 15 potential research paper topics on international business.

  • How cultural differences affect international business negotiations.
  • An examination of the challenges and opportunities of international franchising.
  • The impact of currency fluctuations on international business performance.
  • Different forms of international business ownership.
  • Role of international trade agreements and their impact on companies.
  • Brexit’s impact on international business .
  • Corporate social responsibility and its effect on international business reputation.
  • Impact of language barriers on international business communication.
  • How international organizations promote sustainable development.
  • Most effective market entry strategies for emerging markets.
  • Political and economic instability’s role in international trade.
  • Role of technology in facilitating cross-border e-commerce.
  • Impact of international enterprise on host-country workers.
  • Influence of international ventures on environmental sustainability.
  • International business’ influence on local cultures and traditions.

Business Law Topics for a Research Paper

Business law research paper topic ideas can encompass various legal issues that organizations face, including contract law, intellectual property law, and corporate governance. Here are 15 potential research paper topics for business law class.

  • Effectiveness of different forms of alternative dispute resolution in business disputes.
  • Consumer protection laws.
  • Challenges and opportunities of cross-border litigation in international business.
  • The effects of corporate governance on organizational performance and accountability.
  • Securities laws on initial public offerings and capital raising.
  • The role of intellectual property law in protecting innovation and creativity in the digital age.
  • Challenges and opportunities of merger and acquisition regulation.
  • The impact of labor laws on human resources management and recruitment.
  • Effectiveness of different forms of corporate social responsibility in addressing social and environmental issues.
  • The role of competition law in promoting fair competition and protecting consumer welfare.
  • Limitations of international trade law and its impact on firms.
  • Data privacy laws on company operations and decision-making.
  • Contract law on e-commerce and online business.
  • The role of property law in real estate and construction enterprises.
  • Limitations and opportunities of corporate governance in family-owned firms.
Check more: Law Research Paper Topics  

Research Topics in Business Administration

Business administration research topics can encompass various aspects of organizational management, including leadership, strategy, and operations. They are also relevant to the current business environment and provide an opportunity to explore challenges that companies face in the field of business administration. We’ve compiled a list of business administration topics for a research paper that can be helpful to you.

  • Effective leadership styles for different types of organizations.
  • The impact of organizational culture on employee engagement and performance.
  • Opportunities and limitations of virtual teams and remote work.
  • The effects of innovation management on organizational performance.
  • Digitalization’s impact on organizational structure and processes.
  • The role of project management in driving organizational success.
  • Reasons to implement mergers and acquisitions.
  • The impact of corporate social responsibility on organizational reputation and brand image.
  • Automation and machine learning influence organizational processes and decision-making.
  • Human resources management’s role in promoting a healthy and inclusive work environment.
  • Limitations of international expansion.
  • The impact of data analytics and big data on organizational decision-making and performance.
  • Effectiveness of different organizational change management forms.
  • Operations management’s role in driving efficiency and productivity.
  • Sustainable firm practices and their impact on organizational performance.

Business Management Research Topics

Are you specialized in management and looking for related business management research paper topics? This article lists business report topics below that can be useful to you.

  • Applying artificial intelligence in business management.
  • Gig economy and its impact on workforce management.
  • Innovative Human Resource practices to improve employee resilience during the COVID-19 pandemic.
  • Ways to promote sustainable development in an organization.
  • How virtual reality impacts human behavior and well-being.
  • The use of technology in strategic management.
  • Gender disparity and discrimination in wages.
  • Strategies to encourage more women leaders in organizations.
  • Team building strategies.
  • Connection between labor productivity and salary.
  • Enhancing employee retention rate.
  • Conflict management in a company.
  • Ways to motivate employees.
  • Social media’s impact on business.
  • How do you ensure diversity in leadership?

These topics cover a wide range of areas and can be tailored to meet the specific requirements of the assignment or the student's area of interest. They provide insight into the field of business management and can help equip you with necessary skills needed in that study area.

Business Ethics Topics for a Research Paper

Business ethics research paper topics can encompass various issues related to moral and ethical principles in the business world, such as corporate social responsibility, diversity and inclusion, and integrity in decision-making. Highlighted below are topics for a business ethics essay or paper that you can consider.

  • Corporate social responsibility and consumer trust.
  • Forms of corruption in private sector organizations.
  • Ways to promote sustainable development.
  • Diversity and inclusion policies.
  • How corporate governance impacts organizational integrity.
  • Forms of whistle-blower protection.
  • Organization’s role in addressing social and environmental issues.
  • Challenges of implementing a code of conduct.
  • Ways to enhance organizational reputation and brand image.
  • Different forms of corporate social responsibility reporting.
  • Principles of ethical management.
  • The impact of ethics on employee engagement and motivation.
  • How to address issues of social and environmental justice.
  • Business ethics’ impact on the financial performance of a company.
  • How do companies address human rights issues?

Business Communication Research Topics

The success of a business depends significantly on the communication between stakeholders. Business communication topics can include different aspects within and between organizations, including cross-cultural, digital, and crisis communication. If you want to study it, here are some business research topics ideas to consider.

  • Essential digital tools used in business communication.
  • Forms of multimedia communication in organizations.
  • Communication’s role in promoting a healthy and inclusive work environment.
  • Cross-functional communication in organizations.
  • Communication technology’s impact on networking and relationship building.
  • Forms of internal communication in different industries.
  • How communication promotes transparency and trust.
  • Ways of communicating during mergers and acquisitions.
  • How communication technology impacts the financial industry .
  • Nonverbal communication in firm interactions.
  • Using social media in organizational communication.
  • Enhancing team dynamics and collaboration through communication.
  • Crisis communication in the digital age.
  • Language barriers in international organizations.
  • Intergenerational communication in the workplace.

>> View more: Communication Research Paper Topics

Business Speech Research Topics

Research topics in business include various aspects of oral communication in the corporate world, such as public speaking, presentations, as well as pitch deliveries. Do you have a speech that you want to deliver related to enterprise and still not sure of the topic to choose? Here are general business research topic ideas you can use.

  • Types of corporate crimes you should look out for as our employees.
  • Never be afraid of your competitors.
  • How to deliberately think and plan for your success.
  • Moving your company a generation ahead.
  • How to ensure effective leadership in your company.
  • How to reward your employees.
  • Ways to motivate your employees.
  • Encouraging innovation in your firm.
  • Why should everyone have a business plan before starting one?
  • How we can deal with breach of contract.
  • Types of insurance cover we should consider for a company.
  • Ways to improve our company’s reputation in public.
  • How to write effective business letters.
  • Why we should actively participate in corporate social responsibilities.
  • How to increase our sales.
Read more: Demonstration Speech Ideas for Students

Business Debate Research Topics

Business research questions for debate involve various aspects of public discourse as well as arguments in the corporate world, such as ethical dilemmas, industry trends, and policy decisions. These themes can provide an opportunity to explore different perspectives and arguments on a particular issue and to evaluate their strengths as well as weaknesses. Some of the debatable business research project ideas include the following:

  • Is investing in stocks like taking a chance on the lottery?
  • Do you think cryptocurrencies should power the corporate world?
  • Is it true that men account for more successful company owners?
  • Do women fare better than men in the corporate world?
  • When it comes to commerce, how trustworthy are cryptocurrencies, and how does advertising them increase their customer base?
  • Are corporations with a global reach causing more harm than good?
  • If a company invests in advertisements, do they see a return on its investment?
  • Do jobs in cooperation constitute a new form of slavery?
  • Should it be possible to blend politics with corporations?
  • Do you think getting an MBA is worth the cost?
  • Does technology make people less productive?
  • Are companies overlooking the issue of cybersecurity?
  • Has the introduction of emails improved communication within companies?
  • Is artificial intelligence bad for the corporate world?
  • Unlike theft, infringing on copyright does not deprive the victim of the original product.

>> Read more: Political Science Research Questions

Bottom Line on Business Research Paper Topics

There are numerous categories of topics for business research paper. The chosen topic should be a reflection of your expertise. Before deciding on the research paper topic about business to write on, you must first establish your specialty besides ensuring you have the necessary facts as well as resources. Provided in this article are 250 business research ideas. Feel free to choose from any category depending on your area of interest. Don't forget to proofread as well as modify your final paper several times before submission. All the best! Just in case you need to conduct a study in another field, remember that we have a huge arsenal of topics in various disciplines. From psychology research topics to sociology research paper topics , you can spot any title idea for an A-grade work.

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Research Topics & Ideas: Business

50+ Management Research Topic Ideas To Fast-Track Your Project

Business/management/MBA research topics

Finding and choosing a strong research topic is the critical first step when it comes to crafting a high-quality dissertation, thesis or research project. If you’ve landed on this post, chances are you’re looking for a business/management-related research topic , but aren’t sure where to start. Here, we’ll explore a variety of  research ideas and topic thought-starters for management-related research degrees (MBAs/DBAs, etc.). These research topics span management strategy, HR, finance, operations, international business and leadership.

NB – This is just the start…

The topic ideation and evaluation process has multiple steps . In this post, we’ll kickstart the process by sharing some research topic ideas within the management domain. This is the starting point, but to develop a well-defined research topic, you’ll need to identify a clear and convincing research gap , along with a well-justified plan of action to fill that gap.

If you’re new to the oftentimes perplexing world of research, or if this is your first time undertaking a formal academic research project, be sure to check out our free dissertation mini-course. In it, we cover the process of writing a dissertation or thesis from start to end. Be sure to also sign up for our free webinar that explores how to find a high-quality research topic. 

Overview: Business Research Topics

  • Business /management strategy
  • Human resources (HR) and industrial psychology
  • Finance and accounting
  • Operations management
  • International business
  • Actual business dissertations & theses

Strategy-Related Research Topics

  • An analysis of the impact of digital transformation on business strategy in consulting firms
  • The role of innovation in transportation practices for creating a competitive advantage within the agricultural sector
  • Exploring the effect of globalisation on strategic decision-making practices for multinational Fashion brands.
  • An evaluation of corporate social responsibility in shaping business strategy, a case study of power utilities in Nigeria
  • Analysing the relationship between corporate culture and business strategy in the new digital era, exploring the role of remote working.
  • Assessing the impact of sustainability practices on business strategy and performance in the motor vehicle manufacturing industry
  • An analysis of the effect of social media on strategic partnerships and alliances development in the insurance industry
  • Exploring the role of data-driven decision-making in business strategy developments following supply-chain disruptions in the agricultural sector
  • Developing a conceptual framework for assessing the influence of market orientation on business strategy and performance in the video game publishing industry
  • A review of strategic cost management best practices in the healthcare sector of Indonesia
  • Identification of key strategic considerations required for the effective implementation of Industry 4.0 to develop a circular economy
  • Reviewing how Globalisation has affected business model innovation strategies in the education sector
  • A comparison of merger and acquisition strategies’ effects on novel product development in the Pharmaceutical industry
  • An analysis of market strategy performance during recessions, a retrospective review of the luxury goods market in the US
  • Comparing the performance of digital stakeholder engagement strategies and their contribution towards meeting SDGs in the mining sector

Research topic idea mega list

Topics & Ideas: Human Resources (HR)

  • Exploring the impact of digital employee engagement practices on organizational performance in SMEs
  • The role of diversity and inclusion in the workplace
  • An evaluation of remote employee training and development programs efficacy in the e-commerce sector
  • Comparing the effect of flexible work arrangements on employee satisfaction and productivity across generational divides
  • Assessing the relationship between gender-focused employee empowerment programs and job satisfaction in the UAE
  • A review of the impact of technology and digitisation on human resource management practices in the construction industry
  • An analysis of the role of human resource management in talent acquisition and retention in response to globalisation and crisis, a case study of the South African power utility
  • The influence of leadership style on remote working employee motivation and performance in the education sector.
  • A comparison of performance appraisal systems for managing employee performance in the luxury retail fashion industry
  • An examination of the relationship between work-life balance and job satisfaction in blue-collar workplaces, A systematic review
  • Exploring HR personnel’s experiences managing digital workplace bullying in multinational corporations
  • Assessing the success of HR team integration following merger and acquisition on employee engagement and performance
  • Exploring HR green practices and their effects on retention of millennial talent in the fintech industry
  • Assessing the impact of human resources analytics in successfully navigating digital transformation within the healthcare sector
  • Exploring the role of HR staff in the development and maintenance of ethical business practices in fintech SMEs
  • An analysis of employee perceptions of current HRM practices in a fully remote IT workspace

Research topic evaluator

Topics & Ideas: Finance & Accounting

  • An analysis of the effect of employee financial literacy on decision-making in manufacturing start-ups in Ghana
  • Assessing the impact of corporate green innovation on financial performance in listed companies in Estonia
  • Assessing the effect of corporate governance on financial performance in the mining industry in Papua New Guinea
  • An evaluation of financial risk management practices in the construction industry of Saudi Arabia
  • Exploring the role of leadership financial literacy in the transition from start-up to scale-up in the retail e-commerce industry.
  • A review of influential macroeconomic factors on the adoption of cryptocurrencies as legal tender
  • An examination of the use of financial derivatives in risk management
  • Exploring the impact of the cryptocurrency disruption on stock trading practices in the EU
  • An analysis of the relationship between corporate social responsibility and financial performance in academic publishing houses
  • A comparison of financial ratios performance in evaluating E-commerce startups in South Korea.
  • An evaluation of the role of government policies in facilitating manufacturing companies’ successful transitioning from start-up to scale-ups in Denmark
  • Assessing the financial value associated with industry 4.0 transitions in the Indian pharmaceutical industry
  • Exploring the role of effective e-leadership on financial performance in the Nigerian fintech industry
  • A review of digital disruptions in CRM practices and their associated financial impact on listed companies during the Covid-19 pandemic
  • Exploring the importance of Sharia-based business practices on SME financial performance in multicultural countries

Free Webinar: How To Find A Dissertation Research Topic

Ideas: Operations Management

  • An assessment of the impact of blockchain technology on operations management practices in the transport industry of Estonia
  • An evaluation of supply chain disruption management strategies and their impact on business performance in Lithuania
  • Exploring the role of lean manufacturing in the automotive industry of Malaysia and its effects on improving operational efficiency
  • A critical review of optimal operations management strategies in luxury goods manufacturing for ensuring supply chain resilience
  • Exploring the role of globalization on Supply chain diversification, a pre/post analysis of the COVID-19 pandemic
  • An analysis of the relationship between quality management and customer satisfaction in subscription-based business models
  • Assessing the cost of sustainable sourcing practices on operations management and supply chain resilience in the Cocao industry.
  • An examination of the adoption of behavioural predictive analytics in operations management practices, a case study of the
  • Italian automotive industry
  • Exploring the effect of operational complexity on business performance following digital transformation
  • An evaluation of barriers to the implementation of agile methods in project management within governmental institutions
  • Assessing how the relationship between operational processes and business strategy change as companies transition from start-ups to scale-ups
  • Exploring the relationship between operational management and innovative business models, lessons from the fintech industry
  • A review of best practices for operations management facilitating the transition towards a circular economy in the fast food industry
  • Exploring the viability of lean manufacturing practices in Vietnam’s plastics industry
  • Assessing engagement in cybersecurity considerations associated with operations management practices in industry 4.0 manufacturing

Research Topic Kickstarter - Need Help Finding A Research Topic?

Topics & Ideas: International Business

  • The impact of cultural differences in communication on international business relationships
  • An evaluation of the role of government import and export policies in shaping international business practices
  • The effect of global shipping conditions on international business strategies
  • An analysis of the challenges of managing multinational corporations: branch management
  • The influence of social media marketing on international business operations
  • The role of international trade agreements on business activities in developing countries
  • An examination of the impact of currency fluctuations on international business and cost competitiveness
  • The relationship between international business and sustainable development: perspectives and benefits
  • An evaluation of the challenges and opportunities of doing business in emerging markets such as the renewable energy industry
  • An analysis of the role of internationalisation via strategic alliances in international business
  • The impact of cross-cultural management on international business performance
  • The effect of political instability on international business operations: A case study of Russia
  • An analysis of the role of intellectual property rights in an international technology company’s business strategies
  • The relationship between corporate social responsibility and international business strategy: a comparative study of different industries
  • The impact of technology on international business in the fashion industry

Topics & Ideas: Leadership

  • A comparative study of the impact of different leadership styles on organizational performance
  • An evaluation of transformational leadership in today’s non-profit organizations
  • The role of emotional intelligence in effective leadership and productivity
  • An analysis of the relationship between leadership style and employee motivation
  • The influence of diversity and inclusion on leadership practices in South Africa
  • The impact of Artificial Intelligence technology on leadership in the digital age
  • An examination of the challenges of leadership in a rapidly changing business environment: examples from the finance industry
  • The relationship between leadership and corporate culture and job satisfaction
  • An evaluation of the role of transformational leadership in strategic decision-making
  • The use of leadership development programs in enhancing leadership effectiveness in multinational organisations
  • The impact of ethical leadership on organizational trust and reputation: an empirical study
  • An analysis of the relationship between various leadership styles and employee well-being in healthcare organizations
  • The role of leadership in promoting good work-life balance and job satisfaction in the age of remote work
  • The influence of leadership on knowledge sharing and innovation in the technology industry
  • An investigation of the impact of cultural intelligence on cross-cultural leadership effectiveness in global organizations

Business/Management Dissertation & Theses

While the ideas we’ve presented above are a decent starting point for finding a business-related research topic, they are fairly generic and non-specific. So, it helps to look at actual dissertations and theses to see how this all comes together.

Below, we’ve included a selection of research projects from various management-related degree programs (e.g., MBAs, DBAs, etc.) to help refine your thinking. These are actual dissertations and theses, written as part of Master’s and PhD-level programs, so they can provide some useful insight as to what a research topic looks like in practice.

  • Sustaining Microbreweries Beyond 5 Years (Yanez, 2022)
  • Perceived Stakeholder and Stockholder Views: A Comparison Among Accounting Students, Non-Accounting Business Students And Non-Business Students (Shajan, 2020)
  • Attitudes Toward Corporate Social Responsibility and the New Ecological Paradigm among Business Students in Southern California (Barullas, 2020)
  • Entrepreneurial opportunity alertness in small business: a narrative research study exploring established small business founders’ experience with opportunity alertness in an evolving economic landscape in the Southeastern United States (Hughes, 2019)
  • Work-Integrated Learning in Closing Skills Gap in Public Procurement: A Qualitative Phenomenological Study (Culver, 2021)
  • Analyzing the Drivers and Barriers to Green Business Practices for Small and Medium Enterprises in Ohio (Purwandani, 2020)
  • The Role of Executive Business Travel in a Virtual World (Gale, 2022)
  • Outsourcing Security and International Corporate Responsibility: A Critical Analysis of Private Military Companies (PMCs) and Human Rights Violations (Hawkins, 2022)
  • Lean-excellence business management for small and medium-sized manufacturing companies in Kurdistan region of Iraq (Mohammad, 2021)
  • Science Data Sharing: Applying a Disruptive Technology Platform Business Model (Edwards, 2022)
  • Impact of Hurricanes on Small Construction Business and Their Recovery (Sahu, 2022)

Looking at these titles, you can probably pick up that the research topics here are quite specific and narrowly-focused , compared to the generic ones presented earlier. This is an important thing to keep in mind as you develop your own research topic. That is to say, to create a top-notch research topic, you must be precise and target a specific context with specific variables of interest . In other words, you need to identify a clear, well-justified research gap.

Fast-Track Your Topic Ideation

If you’d like hands-on help to speed up your topic ideation process and ensure that you develop a rock-solid research topic, check our our Topic Kickstarter service below.

You Might Also Like:

Topic Kickstarter: Research topics in education

Great help. thanks

solomon

Hi, Your work is very educative, it has widened my knowledge. Thank you so much.

Benny

Thank you so much for helping me understand how to craft a research topic. I’m pursuing a PGDE. Thank you

SHADRACK OBENG YEBOAH

Effect of Leadership, computerized accounting systems, risk management and monitoring on the quality of financial Reports among listed banks

Denford Chimboza

May you assist on a possible PhD topic on analyzing economic behaviours within environmental, climate and energy domains, from a gender perspective. I seek to further investigate if/to which extent policies in these domains can be deemed economically unfair from a gender perspective, and whether the effectiveness of the policies can be increased while striving for inequalities not being perpetuated.

Negessa Abdisa

healthy work environment and employee diversity, technological innovations and their role in management practices, cultural difference affecting advertising, honesty as a company policy, an analysis of the relationships between quality management and customer satisfaction in subscription based business model,business corruption cases. That I was selected from the above topics.

Ngam Leke

Research topic accounting

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Market Research: A How-To Guide and Template

Discover the different types of market research, how to conduct your own market research, and use a free template to help you along the way.

mkt-research-cover

MARKET RESEARCH KIT

5 Research and Planning Templates + a Free Guide on How to Use Them in Your Market Research

buyers-journey-guide_3

Updated: 02/21/24

Published: 02/21/24

Today's consumers have a lot of power. As a business, you must have a deep understanding of who your buyers are and what influences their purchase decisions.

Enter: Market Research.

→ Download Now: Market Research Templates [Free Kit]

Whether you're new to market research or not, I created this guide to help you conduct a thorough study of your market, target audience, competition, and more. Let’s dive in.

Table of Contents

What is market research?

Primary vs. secondary research, types of market research, how to do market research, market research report template, market research examples.

Market research is the process of gathering information about your target market and customers to verify the success of a new product, help your team iterate on an existing product, or understand brand perception to ensure your team is effectively communicating your company's value effectively.

Market research can answer various questions about the state of an industry. But if you ask me, it's hardly a crystal ball that marketers can rely on for insights on their customers.

Market researchers investigate several areas of the market, and it can take weeks or even months to paint an accurate picture of the business landscape.

However, researching just one of those areas can make you more intuitive to who your buyers are and how to deliver value that no other business is offering them right now.

How? Consider these two things:

  • Your competitors also have experienced individuals in the industry and a customer base. It‘s very possible that your immediate resources are, in many ways, equal to those of your competition’s immediate resources. Seeking a larger sample size for answers can provide a better edge.
  • Your customers don't represent the attitudes of an entire market. They represent the attitudes of the part of the market that is already drawn to your brand.

The market research services market is growing rapidly, which signifies a strong interest in market research as we enter 2024. The market is expected to grow from roughly $75 billion in 2021 to $90.79 billion in 2025 .

sample research about business

Free Market Research Kit

  • SWOT Analysis Template
  • Survey Template
  • Focus Group Template

You're all set!

Click this link to access this resource at any time.

Why do market research?

Market research allows you to meet your buyer where they are.

As our world becomes louder and demands more of our attention, this proves invaluable.

By understanding your buyer's problems, pain points, and desired solutions, you can aptly craft your product or service to naturally appeal to them.

Market research also provides insight into the following:

  • Where your target audience and current customers conduct their product or service research
  • Which of your competitors your target audience looks to for information, options, or purchases
  • What's trending in your industry and in the eyes of your buyer
  • Who makes up your market and what their challenges are
  • What influences purchases and conversions among your target audience
  • Consumer attitudes about a particular topic, pain, product, or brand
  • Whether there‘s demand for the business initiatives you’re investing in
  • Unaddressed or underserved customer needs that can be flipped into selling opportunity
  • Attitudes about pricing for a particular product or service

Ultimately, market research allows you to get information from a larger sample size of your target audience, eliminating bias and assumptions so that you can get to the heart of consumer attitudes.

As a result, you can make better business decisions.

To give you an idea of how extensive market research can get , consider that it can either be qualitative or quantitative in nature — depending on the studies you conduct and what you're trying to learn about your industry.

Qualitative research is concerned with public opinion, and explores how the market feels about the products currently available in that market.

Quantitative research is concerned with data, and looks for relevant trends in the information that's gathered from public records.

That said, there are two main types of market research that your business can conduct to collect actionable information on your products: primary research and secondary research.

Primary Research

Primary research is the pursuit of first-hand information about your market and the customers within your market.

It's useful when segmenting your market and establishing your buyer personas.

Primary market research tends to fall into one of two buckets:

  • Exploratory Primary Research: This kind of primary market research normally takes place as a first step — before any specific research has been performed — and may involve open-ended interviews or surveys with small numbers of people.
  • Specific Primary Research: This type of research often follows exploratory research. In specific research, you take a smaller or more precise segment of your audience and ask questions aimed at solving a suspected problem.

Secondary Research

Secondary research is all the data and public records you have at your disposal to draw conclusions from (e.g. trend reports, market statistics, industry content, and sales data you already have on your business).

Secondary research is particularly useful for analyzing your competitors . The main buckets your secondary market research will fall into include:

  • Public Sources: These sources are your first and most-accessible layer of material when conducting secondary market research. They're often free to find and review — like government statistics (e.g., from the U.S. Census Bureau ).
  • Commercial Sources: These sources often come in the form of pay-to-access market reports, consisting of industry insight compiled by a research agency like Pew , Gartner , or Forrester .
  • Internal Sources: This is the market data your organization already has like average revenue per sale, customer retention rates, and other historical data that can help you draw conclusions on buyer needs.
  • Focus Groups
  • Product/ Service Use Research
  • Observation-Based Research
  • Buyer Persona Research
  • Market Segmentation Research
  • Pricing Research
  • Competitive Analysis Research
  • Customer Satisfaction and Loyalty Research
  • Brand Awareness Research
  • Campaign Research

1. Interviews

Interviews allow for face-to-face discussions so you can allow for a natural flow of conversation. Your interviewees can answer questions about themselves to help you design your buyer personas and shape your entire marketing strategy.

2. Focus Groups

Focus groups provide you with a handful of carefully-selected people that can test out your product and provide feedback. This type of market research can give you ideas for product differentiation.

3. Product/Service Use Research

Product or service use research offers insight into how and why your audience uses your product or service. This type of market research also gives you an idea of the product or service's usability for your target audience.

4. Observation-Based Research

Observation-based research allows you to sit back and watch the ways in which your target audience members go about using your product or service, what works well in terms of UX , and which aspects of it could be improved.

5. Buyer Persona Research

Buyer persona research gives you a realistic look at who makes up your target audience, what their challenges are, why they want your product or service, and what they need from your business or brand.

6. Market Segmentation Research

Market segmentation research allows you to categorize your target audience into different groups (or segments) based on specific and defining characteristics. This way, you can determine effective ways to meet their needs.

7. Pricing Research

Pricing research helps you define your pricing strategy . It gives you an idea of what similar products or services in your market sell for and what your target audience is willing to pay.

8. Competitive Analysis

Competitive analyses give you a deep understanding of the competition in your market and industry. You can learn about what's doing well in your industry and how you can separate yourself from the competition .

9. Customer Satisfaction and Loyalty Research

Customer satisfaction and loyalty research gives you a look into how you can get current customers to return for more business and what will motivate them to do so (e.g., loyalty programs , rewards, remarkable customer service).

10. Brand Awareness Research

Brand awareness research tells you what your target audience knows about and recognizes from your brand. It tells you about the associations people make when they think about your business.

11. Campaign Research

Campaign research entails looking into your past campaigns and analyzing their success among your target audience and current customers. The goal is to use these learnings to inform future campaigns.

  • Define your buyer persona.
  • Identify a persona group to engage.
  • Prepare research questions for your market research participants.
  • List your primary competitors.
  • Summarize your findings.

1. Define your buyer persona.

You have to understand who your customers are and how customers in your industry make buying decisions.

This is where your buyer personas come in handy. Buyer personas — sometimes referred to as marketing personas — are fictional, generalized representations of your ideal customers.

Use a free tool to create a buyer persona that your entire company can use to market, sell, and serve better.

sample research about business

4. List your primary competitors.

List your primary competitors — keep in mind listing the competition isn't always as simple as Company X versus Company Y.

Sometimes, a division of a company might compete with your main product or service, even though that company's brand might put more effort in another area.

For example, Apple is known for its laptops and mobile devices but Apple Music competes with Spotify over its music streaming service.

From a content standpoint, you might compete with a blog, YouTube channel, or similar publication for inbound website visitors — even though their products don't overlap with yours at all.

For example, a toothpaste company might compete with magazines like Health.com or Prevention on certain blog topics related to health and hygiene even though the magazines don't actually sell oral care products.

Identifying Industry Competitors

To identify competitors whose products or services overlap with yours, determine which industry or industries you're pursuing.

Start high-level, using terms like education, construction, media & entertainment, food service, healthcare, retail, financial services, telecommunications, and agriculture.

You can build your list the following ways:

  • Review your industry quadrant on G2 Crowd. G2 Crowd aggregates user ratings and social data to create “quadrants,” where you can see companies plotted as contenders, leaders, niche, and high performers in their respective industries.
  • Download a market report. Companies like Forrester and Gartner offer both free and gated market forecasts every year on the vendors who are leading their industry.
  • Search using social media. Social networks make great company directories. On LinkedIn, for example, select the search bar and enter the name of the industry you're pursuing. Then, under “More,” select “Companies” to narrow your results.

Identifying Content Competitors

Search engines are your best friends in this area of secondary market research.

To find the online publications with which you compete, take the overarching industry term you identified in the section above, and come up with a handful of more specific industry terms your company identifies with.

A catering business, for example, might generally be a “food service” company, but also consider itself a vendor in “event catering,” “cake catering,” or “baked goods.” Once you have this list, do the following:

  • Google it. Don't underestimate the value in seeing which websites come up when you run a search on Google for the industry terms that describe your company. You might find a mix of product developers, blogs, magazines, and more.
  • Compare your search results against your buyer persona. If the content the website publishes seems like the stuff your buyer persona would want to see, it's a potential competitor, and should be added to your list of competitors.

5. Summarize your findings.

Feeling overwhelmed by the notes you took? We suggest looking for common themes that will help you tell a story and create a list of action items.

To make the process easier, try using your favorite presentation software to make a report, as it will make it easy to add in quotes, diagrams, or call clips.

Feel free to add your own flair, but the following outline should help you craft a clear summary:

  • Background: Your goals and why you conducted this study.
  • Participants: Who you talked to. A table works well so you can break groups down by persona and customer/prospect.
  • Executive Summary : What were the most interesting things you learned? What do you plan to do about it?
  • Awareness: Describe the common triggers that lead someone to enter into an evaluation. (Quotes can be very powerful.)
  • Consideration: Provide the main themes you uncovered, as well as the detailed sources buyers use when conducting their evaluation.
  • Decision: Paint the picture of how a decision is really made by including the people at the center of influence and any product features or information that can make or break a deal.
  • Action Plan: Your analysis probably uncovered a few campaigns you can run to get your brand in front of buyers earlier and/or more effectively. Provide your list of priorities, a timeline, and the impact it will have on your business.

Within a market research kit, there are a number of critical pieces of information for your business‘s success. Let’s take a look at these elements.

Pro Tip: Upon downloading HubSpot's free Market Research Kit , you'll receive editable templates for each of the given parts of the kit, instructions on how to use the kit, and a mock presentation that you can edit and customize.

sample research about business

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Business research methods: A comprehensive overview

Last updated

3 April 2024

Reviewed by

Cathy Heath

Business research is the process of gathering and analyzing different types of information to make informed business decisions. 

If you undertake business research correctly, it has multiple benefits, such as:

Improving organizational operations

Identifying trends

Forecasting potential outcomes

This research can include studying competitor performance, examining consumer preferences, analyzing market trends, and identifying industry gaps.  

Let’s learn more about business research methods and the steps for a successful research process.

Market analysis template

Save time, highlight crucial insights, and drive strategic decision-making

sample research about business

  • The importance of business research

In today's fast-paced, data-driven world, we need to rely on more than just intuition and guesswork. Companies need a well-planned business research strategy to uncover invaluable insights into consumer preferences, market trends , and emerging opportunities.

Business research allows companies to:

Identify market opportunities

Researching industry trends and market segments enables businesses to discover untapped markets and new opportunities to expand sales.

Analyze customer behavior

Understanding customers’ motivations, perceptions, and behaviors is essential. Companies can create targeted marketing strategies and products that meet consumer needs while improving customer satisfaction .

Stay ahead of competitors

Competitive analysis can reveal what your competitors are doing well and where they are struggling. With this information, businesses can adjust their strategies to remain competitive.

Optimize operations

Business research can help companies optimize their operations and improve efficiency. Analyzing data on processes and workflows lets businesses identify areas of improvement, streamline operations, and reduce costs.

Overall, investing in business research is essential for companies wanting to remain competitive and relevant. The right research strategy helps businesses uncover insights to drive growth and improve their bottom line.

  • Qualitative research methods vs. quantitative research methods

Business research has two main methods: Qualitative research and quantitative research.

Qualitative research methods

Qualitative research involves exploring and understanding a topic through non-numerical data. 

This research type is particularly useful for exploring complex, multifaceted issues that may be difficult to quantify. 

It can provide insights into customer needs and preferences and identify trends and patterns. 

Researchers often use qualitative research in the early stages of a project to explore the problem and develop a deeper understanding. 

It provides a foundation for quantitative research and can determine what researchers need to ask to answer the research question.

Qualitative research methods include: 

Focus groups

Case studies

Ethnographic research

Website visitor profiling

They focus on understanding people’s attitudes, behaviors, and motivations.

Quantitative research methods

Quantitative research uses numerical data to test a hypothesis or solve a research question . 

Researchers can capture quantitative data from: 

Face-to-face interviews

Telephone interviews

Online polls

People often view quantitative data as more objective since it’s statistical and less subjective than qualitative data .

Quantitative research uses collections of data and measures, manipulates, and compares the information to get insight. 

Which type of business research is best?

While quantitative and qualitative research methods both have their benefits, they also come with a few drawbacks:

Qualitative research cons include:

Typically small sample size , making it harder to generalize

Time-consuming

Quantitative research disadvantages include:

Not capturing the depth or nuance of the topic

Minimal understanding of beliefs, opinions, or behavior behind consumer decisions

Researchers must interpret the data correctly for accurate observations

Businesses need to consider which method suits their research goals and resources best. Carefully selecting a method ensures valuable insights for more informed decisions to meet your business goals.

  • Five research techniques for your business

As you start planning your business research strategy, it's important to consider which research methods you want to use. 

Let’s look at five research techniques, including when you should use them:

Surveys are a common method in business research. They effectively collect data from a large group by asking them to complete a questionnaire . 

Surveys are best for gathering information about a specific population's: 

Preferences

Experiences

You can conduct specific types of surveys, each with varying purposes and methodologies. 

Types of surveys:

Customer satisfaction surveys

These surveys measure customer satisfaction with a product or service. 

The questions may focus on the customer's product experience or the overall customer experience . 

Market research surveys

These surveys gather information on a specific market, including: 

Consumer preferences

Consumer behavior

Competitor analysis

Market trends

Employee satisfaction surveys

These surveys gauge the level of satisfaction and engagement of employees within an organization. 

They may include questions on: 

Compensation

Work-life balance

Job security

Career development

Brand awareness surveys

These surveys determine the level of awareness and recognition of a brand within a specific market. This type of survey can also measure brand loyalty and reputation.

Researchers conduct surveys in different ways, including online, by phone, or in person. 

Online surveys are becoming increasingly popular due to their convenience and the ability to gather data quickly.

2. Interviews

Interviews are another valuable method in business research. 

Unlike surveys, interviews involve talking to people one-on-one to gather in-depth information. Interviews are best to understand someone's perspectives, motivations, or experiences. 

For example, if a company wants to understand why its customers prefer a certain product or service, it can use interviews to ask follow-up questions to gain more insights. 

Interviews can be structured or unstructured depending on the researcher's objectives. 

In a structured interview , the interviewer has a predetermined set of questions to ask all respondents. This method ensures that everyone answers the same questions, making it easier to compare and analyze their responses. 

An unstructured interview is where the interviewer does not have a set of predetermined questions but lets the conversation flow naturally. This type of interview is more flexible and allows for unexpected insights to arise. 

Whether a researcher wants to understand consumer behavior or develop new business strategies, interviews can provide valuable data to inform decisions.

3. Observation

Observation is an excellent method to see how people interact with products, services, or physical spaces.

It allows researchers to observe real-life scenarios and collect accurate data about: 

Business processes

Employee behavior

Customer interactions

Overall business operations

It's particularly useful in situations where traditional survey or interview methods may not be effective. 

Researchers can use several types of observation for business research, including: 

Naturalistic observation

Controlled observation

Participant observation

Non-participant observation

Naturalistic observation involves observing behavior in a natural setting without manipulating the situation. This can gain insight into customer interactions and the decision-making process.

Controlled observation consists of manipulating a scenario and observing how people react. This can be useful for testing new products, services, or processes in a controlled environment.

Participant observation involves the researcher participating in the situation they are observing. This can help the researcher better understand the motivations and behaviors of those they’re observing.

Non-participant observation occurs while the researcher remains outside the situation and simply observes the actions. This approach can be helpful when it’s not possible or ethical for the researcher to participate directly.

Observation understands the human aspect of consumer behavior and how it influences decision-making.

Testing involves conducting experiments to gather quantitative data about a specific product or service. It's best to measure the impact of changes or improvements to a product or service. 

Testing can involve different techniques like: 

A/B testing: Evaluating two versions of a product or service

Usability testing : Seeing how users interact with a product to evaluate its ease of use

Performance testing: Checking the performance of a product under various conditions

Each type of testing is for a specific reason and with a specific goal in mind. 

For example, usability testing ensures a product or service is user-friendly, while A/B testing identifies which version is more effective or preferred. Performance testing ensures a product can handle the demands of heavy use.

5. Focus groups

Focus groups are a popular method of business research to gain in-depth insights into consumer behavior, attitudes, and perceptions toward products and services. 

A focus group typically consists of people that share similar characteristics. They come together to discuss and provide feedback on a specific topic. 

Focus groups are best suited for situations where businesses want to understand their target audience’s needs and wants. This can be useful when:

Launching a new product

Testing a new advertising campaign

Evaluating the effectiveness of an existing marketing strategy

Focus groups provide a unique opportunity to get real-time feedback on ideas and products, allowing businesses to fine-tune their offerings to meet customer demands.  

Understanding each research technique helps you design a strategy to collect the most relevant data for your business needs.

Steps of a business research process

Now you know the types of business research and its purpose, let’s look at the seven steps to successfully undertake it:

1. Identify the research problem 

The first step in conducting research is to define the problem or issue to address. This may involve surveying customers, analyzing market data, or interviewing key stakeholders . 

For example, if you own a fashion brand and your sales have dropped significantly, you may want to know why.

2. Conduct a review

Before starting research, check what researchers have already discovered in your organization, industry, or field. 

Conducting a review can involve reading relevant articles or research papers and gathering secondary or desk research data. 

This review process helps you better understand your research topic and may provide some insights into your research problem and fine-tune the next stage of your research.

3. Develop research questions and objectives

At this stage, you will develop specific research questions to achieve your objectives. 

Research objectives are the goals you aim to achieve by conducting the research. 

In our fashion brand example, one research question might be: "How do current fashion trends affect our sales?"

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The 70 Best Business Topic Ideas for Presentations and Research Papers for College Students

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research topic presentation ideas

Education is not just about listening to instructors expound on theories and learning from their lectures. A good part of life for college students also revolves around doing presentations and writing research papers; therefore, you will need to acquire an excellent research topic about business.

Business topics for presentations and research papers range from traditional ideas, such as business management and economics, to more modern topics, such as digital transformation and e-commerce. In any case, a good research paper and presentation topic will be meaningful, timely, and interesting to an audience.

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A research paper is a good measure of a student’s understanding of the topic. It allows them to apply what they learned by tackling certain subjects relevant to their course. By developing their ability to communicate through oral and written exercises, research papers shape the accuracy and integrity of your thoughts. Let us help you find the right research topic about business!

Why Choose the Right Business Topic Ideas?

research topic about business

A great business research paper requires a topic that is relevant and one that will distinguish it from other papers. While business is prevalent in society and the global stage in general, it is still not that easy to frame a topic that will be fresh and applicable to today’s world.

After all, thousands of research have already been done when it comes to business. It can be a real challenge to find something that has not been studied yet or add anything new and valuable to those that already exist. But it is indeed possible to look into the present situations and developments and identify new angles from existing research to make it applicable in the modern age.

Choosing the right business topic ideas will give you an easier time when you need to do research and start writing it. A good topic considers your field of interest and your subject, leading you to a research paper that will not only help you acquire the best grades but also expand and test your knowledge and research skills. And because writing a research paper should factor in social impact, it requires extensive and consistent study as opposed to sporadic and casual reading.

Tips for Picking the Best Business Topic Ideas

Research topic about business

When starting a research paper or class presentation, the most challenging part is always getting started. It is ideal for students to develop the skill of producing a good research topic. These tips might help.

  • Brainstorm for ideas on your field of study. You can do this by asking the right questions, such as “ What problems do businesses face these days?” You can also get inspiration from the news regarding business, finance, and economics.
  • Prepare a list of keywords and concepts to choose from. Use this to form a more focused research topic as well.
  • Read up on the chosen keyword or concept. When you’ve decided, start to learn more about it by reading the background information for a good overview.
  • Give the topic a greater focus but be careful not to make it too broad or too narrow. To be sure, keep the subject limited in the areas of geography, culture, time frame, or discipline.

Business Topic Ideas for the Different Fields of Business

Business communication.

business communications

It is common for information to be shared between the company and its employees or the company and its customers. Effective communication within or outside of the business is vital for a company to function. Business communication is a continuous process that can be done in many ways and various channels.

When a business has good communication with its internal and external affairs, it can run smoothly. It is vital in transmitting information that can impact the industry and its success. For business communication students, finding a topic that can best suit their research papers is not that hard when they understand its importance and how it can affect the running of a business.

Here is a list of topic ideas that can help business communication students:

  • The different ways men and women communicate in the business environment
  • The effects of good business communication on business development and growth
  • Communication and its relation to marketing effectiveness
  • How effective communication can help in dealing with global companies
  • The theories of communication and their different roles in the corporate world
  • How communication influence decision-making within the company
  • The effect of communication in overcoming business challenges
  • Effective communication skills in the management sector
  • Convincing customers to buy products through good communication
  • How business communication and effective marketing go hand in hand

Business Administration

research topic about business administration

When it comes to business administration programs, students are required to think of research topics that resolve a particular subject in an area of specialization. The issues are not expected to be broad or new; instead, they must be able to get the message across regarding the areas covered by the degree program. It can be ideas on business management, leadership skills, communication methodologies, business policies, trade, and commerce, or financial management.

Here are some of the relevant and exciting topics for business administration:

  • How does management affect an organization’s performance?
  • The effects of advertisement on consumer behavior
  • In what ways can human resources promote industrial harmony?
  • The Impact of staff motivation incentives on productivity
  • The everyday challenges of small and medium enterprises at the start of trade
  • Short-term management and its risks
  • How does corporate sustainability affect the organizational process?
  • Weighing the pros and cons of startup and established companies
  • The strategy of corporate sustainability
  • The roles of budget analysis and budgetary controls on an organization’s operation

Business Ethics

research topic about business ethics

There is a connection between ethics and global business. Two of the essential foundations of global commerce are business ethics and corporate responsibility. Studying Business Ethics is vital for many Business majors. This is where they learn how businesses should treat their employees and other organizations in global and local contexts.

Today, the business environment has changed drastically, owing mostly to government policies and political stability. To keep up with the current dynamics, ethical principles and moral-ethical problems must be advanced.

Courses related to business ethics must carefully choose topics that address common issues and improve businesses in terms of ethical practices. Some of the ideas students can explore for Business Ethics research and presentation include:

  • The impact of gender discrimination on employees’ performance
  • The effects of a company’s environmental practices on consumer trust
  • Examine the repercussions of abuse of laborers in the construction industry
  • The connection between profit-seeking and product quality
  • Misleading advertisements and their impact on consumers’ trust levels
  • The importance of trust in modern economics
  • How do companies make a difference to global problems?
  • Are companies accountable when consumers misuse their products?
  • The ways a company can create a healthy and more balanced work environment
  • Does workplace diversity play an important role in productivity?

Small Business

research topic about small business

he evolution of small businesses in the digital era is an interesting study for many Business major students. It is true that big companies and organizations can shell out massive amounts for advertising and brand enhancement, but they can still lose out to small businesses, especially in niches like flower shops, coffee houses, and bakeries.

That is only one aspect of small businesses. There are many more areas that students can explore to understand the issues and ideas that surround small companies and their ability to compete with their giant counterparts. Take a look at some of these research topics:

  • What struggles do small business owners encounter in marketing?
  • Digital marketing and its impact on small businesses
  • How should small companies deal with a crisis?
  • Is relationship building important for small businesses?
  • The common products that consumers purchase from small companies
  • The impact of online marketing strategy on conversion and revenue growth
  • The challenges of starting a small company
  • How can small companies contribute to global change?
  • The effect of a business plan on small business growth
  • Finance models for different spheres of small business

Business Management

research topic about business management

As one of the most significant tasks for many businesses and organizations, business management focuses on planning and organizing. Like the Business Administration programs, Business Management includes marketing, accounting, economics, and finance as its core subjects.

Professors often give research assignments to business students to measure their analytical skills and understanding of supervising a business or managing people.

We’ve gathered some of the most interesting research topics for Business Management courses:

  • How did the rapid technological developments revolutionize marketing?
  • What is sustainable development and what is its impact on modern businesses
  • Frugal innovations to help small to medium businesses create value for profits and return?
  • Why companies should enshrine corporate social responsibility
  • Keeping the balance between employee expectations and the organization’s profit
  • The role of financial managers in maintaining records of business expenses
  • How does employee motivation increase the earnings of organizations?
  • The importance of a digital marketing strategy to small businesses
  • Understanding the process of taxation and its relation to the profit of the business
  • How to handle a crisis in an organization

Global Business

research topic about global business

The age of globalization has dawned, and businesses must adapt to the changes and repercussions it brings. Globalization has a way of influencing the trends in the market and how companies should approach consumers. It can also determine the emerging marketing methods that can contribute to the success of an organization.

Students who study global business aim to understand how companies around the world are connected. When they look at the industry from an international perspective, they will be able to navigate the impact of boundaries and cultures on the operation and management of global companies. Developing a global mindset is essential.

Keep these ideas in mind when exploring topics for their research paper:

  • The challenges of company expansions to different countries
  • Examining world markets and how they benefit from globalization
  • How does globalization affect consumer behavior
  • The rise of the foreign exchange market in the era of globalization
  • Going digital and its effects on international business
  • The influence of culture on marketing and branding
  • The advantages and disadvantages of outsourcing the business
  • The many ways for foreign companies to handle scam
  • How can war impact company profits around the world?
  • The different structures suitable for international business

Business Law

business law

Also known as mercantile law or commercial law, business law governs the dealings between people and commercial matters. It can be divided into two areas. One is the regulation of commercial entities with a basis on laws of partnership, company, and bankruptcy.

The other is the regulation of commercial transactions through the laws of contract. Students who are in the field of business law must know how to stop problems before they can hurt the organization or bring about legal repercussions.

Searching for topics in this field can be daunting but doable. To inspire students, we have listed down some ideas that can help them with their research and presentation:

  • The various ways a company can curtail harmful human behaviors in the workplace
  • Examining the effectiveness of penalties on serious work infractions
  • How companies offer treatment in cases of workplace accidents
  • When are data confidentiality policies applicable in a business?
  • The lawful ways to regulate online gambling websites
  • The importance of copyright and trademark on businesses
  • A comparative analysis of business laws in the Western and Eastern World
  • How do laws impact e-Commerce?
  • The implications of data privacy on businesses and consumers
  • Looking at data privacy laws from an international perspective

When the most viable picks for research topics have been provided, it is time to choose the most suitable one for a specific area of specialization and field of interest. A careful study of the issue at hand and selecting a topic that encompasses the academic course or specialization will do the trick.

Business Research Topics 5

While you are at it, it is vital to find the balance between a relevant and original topic and an interesting one. Remember, a presentation and research paper do not have to be uninteresting to be effective. Your selected research topic about business is important, so choose wisely. Pick something that you are interested in, and the rest will follow.

Frequently Asked Questions

What are the basic things to know about delivering a successful presentation.

  • Have Effective Content: Make sure the content of your presentation is relevant, organized, accurate, and concise. Use visuals and examples to support your points.
  • Practice: Take the time to practice your presentation. Practicing out loud may help you identify any issues in the presentation, as well as anticipate how your audience may respond.
  • Engage your Audience: Establish a connection with your audience by using eye contact, gestures, and speaking clearly.
  • Use Visual Aids: Incorporate visuals like PowerPoint slides, posters, and other props to make your presentation more dynamic.
  • Be Positive: Present your material with enthusiasm and confidence. Even if you don’t feel confident in what you’re presenting, practice your material until you feel more comfortable.

What are the top components of a business presentation?

  • Visuals: Visuals such as slides, graphs, diagrams and videos help draw and keep the audience’s attention and ensure that the message is clear.
  • Content: Content is the main part of a business presentation and is made up of talking points, summaries, facts and figures.
  • Delivery: Delivery refers to the style and method used to present the content and visuals. This includes the presenter’s body language and vocal delivery.

What must be avoided in any presentation?

  • Rambling or becoming distracted
  • Being overly verbose or using unduly complicated language
  • Reading from written notes most of the time
  • Not rehearsing and/or not knowing the material
  • Not engaging with the audience
  • Glancing at the slides too often
  • Focusing on slides with too many words or too much detail
  • Apologizing for the presentation
  • Failing to make connections and summarize key points
  • Talking too quickly or loudly

Watch this YouTube video for examples of do’s and dont’s:

Check this out: THE BEST BUSINESS PROGRAMS WITH NO APPLICATION FEE

Rowan Jones Chief Editor

417 Business Topics & Research Titles about Business

The corporate world is the world of the future – there’s no doubt about that. And education in ABM will help you conquer it!

Our specialists will write a custom essay specially for you!

What is ABM strand, exactly?

ABM stands for Accountancy, Business, and Management. Future leaders and entrepreneurs pursue education in this field to learn the skills essential for their careers. They study how to run a business. How to talk to clients. And, of course, how to come up with strategies to earn money.

Looking for exciting business topics to write about in a paper or dissertation? Here you’ll find a list of research titles about business, as well as ABM qualitative and quantitative research ideas collected by Custom-writing.org experts. We hope that these business and management research topics will inspire you for your own project or for a heated discussion.

❣️ Choosing an ABM Qualitative or Quantitative Research Topic

👔 business topics to write about, 💸 business topics on marketing, 📈 accounting research titles about business, 💫 business management research topics, 👷 business topics on hr, 🤔 abm strand research faq, 🔍 references.

The key part of acquiring any education is writing a research paper . Why do it? First, it’s a test of a student’s analytical, writing, and research skills. Second, being able to conduct business research is paramount to its success.

  • It helps you communicate with customers.
  • It helps you scan the marketplace for threats and opportunities.
  • It helps you understand how to minimize risks.
  • It helps you plan your investments effectively.
  • It helps you keep your hand on the pulse of the current trends in the market.

The obtained skills will guide you through the entirety of your professional career. It’s an experience that can’t be skipped. We’ve hand-picked 417 research topics related to the ABM strand, just for you. Here, you will find the best ideas for your future ABM research paper masterpiece.

Just in 1 hour! We will write you a plagiarism-free paper in hardly more than 1 hour

The first step in writing an ABM research paper is choosing a topic. With the abundance of ABM research topics ideas on the Internet, it’s not an easy task. Simply picking one won’t do the trick. You will need to juggle relevance, applicability, and your own personal interest in the subject.

There are two main types of AMB research methods: qualitative and quantitative.

  • Qualitative research answers the why and the how questions. It tests customers’ reaction to new products and studies consumer behaviors. Case studies, interviews, and focus groups are the common methods of collecting such data.
  • Quantitative research collects numerical data and analyzes stats. The common methods include various surveys in target groups.

What ABM fields to explore are out there?

  • Financial accounting (aka accountancy) is creating financial statements to be distributed within and outside of a company.
  • Management accounting is creating operational reports to be distributed only within a company.
  • Banking and finance are all about financial services provided to customers, and the laws of investment.
  • Business administration is supervising and overseeing various business operations.
  • Marketing is all about the promotion of buying and selling services and products.
  • Entrepreneurship is all about the process of coming up with, starting and managing a new business.
  • Human resource development management is all about reaching the top potential of the employees.
  • Hospitality management is overseeing and supervising various administrative tasks of a resort or hotel.
  • Tourism is all about attracting, housing, and entertaining tourists, and organizing tours for them.

ABM Research Fields.

Getting lost in this embarrassment of riches? Let’s single out the five of the trendiest areas of ABM research. They are: business, marketing, accounting, project management, and human resources. Want to see more examples of research titles about ABM strand? More on them down below!

Decided to go with a business-related topic for your ABM research paper?

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We have you covered!

Here are some of the freshest ideas for a relevant business research paper. Enjoy our selection of business research topics and research titles for ABM students. Choose one and prove that your finger is on the pulse of the modern market world!

  • Is poverty a concern of a corporation? How can corporations contribute to social development? Should they concern themselves with it in the first place, and to what degree? How can corporate social responsibility result in the betterment of the market? How can a corporation’s perceived awareness produce a positive image for the customers?
  • Labor relations : the latest tendencies and the predictions for the future. Analyze the contemporary trends in the labor-corporate relationship. What issues are likely to emerge in 2025-2030? Back up your conclusion with real-life examples.
  • Diversity as a contemporary working reality. Due to globalization, people of various backgrounds tend to work together, more and more so. Does it influence the working process at all? Does the difference between genders, ages, and ethnicities hinder or facilitate business? Should the companies ensure that there’s diversity among their employees , and why? How should the work environments be organized to maximize efficiency?
  • Personal networking : labor-corporate communication tool. How does the number of people you know correlate with the chances of finding the best partners, workers, and customers? Is it an exponential or a sine curve? Produce real-life examples.
  • E-business: the world-wide globalization process. Some of the most successful modern businesses operate almost exclusively online. What are the examples? Assess the role of integration in their workflow. What are the overall perspectives of SCM (supply-chain management) in the realities of e-business?
  • Leadership and business in the modern world. Is there a significant difference in the styles and strategies implemented by the leaders in the 21 century as compared to the earlier eras? How do modern leaders adjust to contemporary business realia? What are the challenges and opportunities? What are the global trends? Produce real-life examples.
  • Copyright law : is it on the side of the artist or the company representing them? How has copyright law evolved through the times? What drove it so? To what extent does it protect modern artists? How can a copyright corporation exploit it, and to what degree? Produce real-life examples. Are there any court precedents?
  • Advertisement and consumer behavior . What types of advertisements prove to be the most effective? Back up your data with research results. What are the latest trends in the world of advertisement? What are the advantages and disadvantages of online and offline advertising? What mistakes can be made by a brand that is trying to produce a positive image through advertisement?
  • Apple : how to turn your brand into a religion. What are the factors behind the success of the Apple corporation? Is it just clever advertising, or is there something more to that? How does Apple build a following of brand loyalists? Does Apple face any difficulties in the realities of the modern harsh brand competition? What are your predictions for the nearest future of Apple corporation?
  • Word of mouth: a fossil or a gem? Who usually relies on this form of advertisement the most? How can an already well-established corporation benefit from it? How does word of mouth differ from other types of advertisement? What are the advantages and disadvantages? Produce real-life examples of a brand’s or organization’s success due to word of mouth.
  • Facebook and business . How can Facebook be used as a modern platform for conducting business? Does it have any advantages as compared to other online platforms? What are the disadvantages? What successful companies use Facebook as a business platform?

Social media mobile.

  • Pay for performance: a source of loyalty or displeasure ? What’s the best strategy for an employer to link pay and performance? Should pay increases be dependent on just the performance of an employee, or should other factors also be considered? Back up your reasoning with research results.
  • Local customization vs. global standardization. What are the pros and cons of each of the approaches? What companies are known to implement both strategies successfully? Give examples.
  • External recruiting vs. Internal promotions . What are the pros and cons of each of the approaches? How can a company implement both strategies successfully? Which is a more cost-effective approach? Why is it impossible to stick to just one of the strategies?
  • Does a multinational corporation have a motherland? Is it obligatory for a multinational corporation to have a strong presence in its home country? What are the economic benefits or downsides of it? Produce real-life examples.
  • Management by walking around (MBWA). What is the reasoning behind it, and how is it implemented? Is it a boost for productivity or a stress for employees? Who needs it more – the employees or the manager? Is it effective? Illustrate your point with research results.
  • The AIDA formula in advertising. What exactly is the AIDA formula? Why is it popular nowadays, and how does it compare to the other formulas for creating advertisements? Is it the key to a successful message broadcasting or a hindrance to creativity?
  • Free market : an achievable goal or a utopia? What exactly is the concept of a free market? What are the advantages of such a system? What are the disadvantages? Are there any real-life examples, and what can be learned from them?
  • Family business : pros and cons. Are there any modern examples of a successful family business? What might be the downsides of such a business model? What are the advantages? What can be learned from the examples of exercising interpersonal relations in business?
  • Franchises vs. “from scratch” businesses. Why having a franchise is a go-to option for a lot of corporations? What benefits does it produce? Are there any downsides? Which business model is easier to maintain? Which business model is more cost-effective?
  • Marijuana business in the US: state law vs. federal law. What is the current stand of federal law on the issue? What about state law? What is your prediction for the marijuana-based businesses for the nearest future?
  • Governments vs. private businesses. How does the government manage private businesses in your country? What is the best strategy for a government-private business relationship? How does this relationship reflect on the economy of the country?
  • The Internet and consumer behavior . How does the Internet shape consumer behavior in modern days? Are there any drastic changes in consumer behavior as compared to ten years ago? Is the Internet just a new platform for advertising, or is there more to that? Produce real-life examples.
  • The culture of consumerism . What exactly is this phenomenon? Is it really a thing or just a popular penny dreadful? Is it a natural occurrence or an artificial design created by the major companies for increasing profit? What proofs of the latter can be produced?
  • The best countries to invest into in 2020. How can a country be invested into? Why would some corporations choose to do it? What are the criteria? Is it cost-effective? What are the real-life examples?

Here are some more business research topics to explore:

  • Outsourcing: its advantages and disadvantages for a business. Is it ethical?
  • Authors and copyright: which works better, legal names or nom de plumes?
  • Negotiation tactics : understanding authority.
  • Oil prices impacts on consumer behavior in Turkey .
  • Corruption cases: do state officials have a higher chance of succeeding with a request for dismissal?
  • Juicy Fruit: business strategies and product promotion .
  • Insider trading : how the nature of the offence and the punishment for it has changed through the decades.
  • American Airlines: the secret of success .
  • Alcohol: the advantages of the sale and consumption laws for the society’s well-being.
  • Organizational change capacity concept .
  • Death penalty : should it apply for the most severe corporate crimes?
  • The correlation between wages and employee productivity.
  • The correlation between strategic management and employee productivity .
  • The impact of staff motivation on employee productivity.
  • Managing employee retention .
  • Low-cost economy: companies benefits and drawbacks .
  • Sales letter vs. waste bin: how to avoid spam folder?
  • Startups: how to.
  • L’Oreal and Procter & Gamble: financial analysis .
  • Teenagers vs. business: the phenomenon of teenage business.
  • Logistical system: private and public warehouses combining .
  • Small business : the basis of economics.
  • Coca-Cola and PepsiCo: Comparative Analysis .
  • Third-world countries: how is business done there?
  • Taxes : types and uses.
  • The role of corporate lobbyists in American future .
  • Business ethics: is there a difference from general ethics? What are the laws?
  • What are the cultural differences of doing business in different countries?
  • Roadrunner Sport: social and digital media strategies .
  • The target audience : how to define it and how to attract it?
  • Crisis management in business.
  • Call centers outside the US: pros & cons .
  • Risks: how to calculate them in your business endeavor.
  • Monopolies : how do they impact the market?
  • Business dynasties: how does family business operate?
  • Copyright law : how does it operate?
  • A gaming lounge: business plan .
  • Services: what are the most and least popular in the market?
  • Dell Company: global strategies .
  • Charity: is it a good advertisement strategy for a business?
  • How to balance ecology and increasing production.
  • SunTrust: business strategies in banking industry .
  • Corporate culture : what company rituals are common in business?
  • Negotiation and diplomacy in business.
  • TransGlobal Airlines as a monopoly .
  • A healthy working environment and its importance in business
  • Google’s success: a case study .
  • Brands: what’s their place in the modern market?
  • American Airlines’ and US Airways merger .
  • Military crisis: a hindrance or a boost for business?
  • Small enterprises: what are the challenges?
  • British Petroleum: the corruption case .
  • Internet advertisement: is it overtaking the world of advertising?

Richard Branson quote.

  • The psychology behind people’s decision to buy a more expensive product or a higher quantity of it.
  • Feminism: how does it influence the way women consume?
  • Hilton’s investments into the Italian tourism sector: causes and effects .
  • Teenagers and brands: what brands are the most popular among modern teenagers?
  • Mandatory recycling: how would it affect the prices? Would it be cost-effective in the long term?
  • Advertising in schools: is it acceptable?
  • Social media: what marketing strategies are used there? Does it influence offline advertisement?
  • Tariffs on car imports in Ukraine .
  • Employee stress : does every company need to offer services of a psychologist?
  • Sports and art: do corporate extracurricular classes enhance employees’ creativity and result in a healthy work environment?
  • Walmart company: environmental sustainability .
  • Eco-friendliness: how can more eco-friendly policies be encouraged in companies and businesses?
  • The concept of perfect competition .
  • Personal guns: does the successful handgun production industry depend on their free distribution?
  • BMW group sustainability plan .
  • Minimum wage : should it be canceled? Why?
  • Starbucks, Toyota and Google: missions comparison .
  • Commerce and retail: what is the future? Will shopping activity move completely to the Internet?
  • Toyota and Plexus: pricing strategies .
  • Internet advertising: is it more effective than other types of advertisement?
  • Tobacco production: should higher taxes apply to the tobacco companies? Should they be obliged to donate to cancer treatment centers?
  • Alcohol production: should higher taxes apply to alcohol companies? Should they be obliged to donate to alcohol treatment centers?
  • Xerox: company profile and overview .
  • Business ethics: how does it influence important decisions made by a company?
  • Ethics and morality in a business-oriented world.
  • The rise and fall of Eastman Kodak .
  • A museum exhibition: how can it be made marketable?
  • The business guide to sustainability .
  • Mobile phones: what has facilitated their high sales rates in recent years?
  • Under Armour: company analysis and strategic alternatives .
  • International human resources : what are the major challenges and pitfalls?
  • Corporate rituals: what are the oldest and most rigid ones that are still practiced in companies?
  • Brainstorming: how effective is it in producing ideas and business solutions?
  • Healthy work environment: what does it look like, and how can it be created?
  • Financial crisis: how does it affect business in the US and worldwide?
  • Famous brands: what are the associated advantages of owning a product of a recognizable and respectable brand? Why are consumers often willing to pay for it more than for a less well-known alternative?
  • Image: how does it affect the modern business culture and consumer behavior?
  • Gender: does it influence the ability to manage small and large teams?
  • Hiring youth: why certain niche companies prefer to employ young people? What are the examples?
  • Differences in ethnic cultures: how do they influence team-building?
  • Differences in ages: do they create difficulties in departmental cross-functional cooperation?
  • Gender: why certain companies prefer to employ more women than men and vice versa? Are efficiency stereotypes empirically and numerically confirmed?
  • Fitness franchises : why are they more and more popular?
  • Franchise models: what types are out there? Which would you choose for a coffee house? Other examples are welcome.
  • Franchise promotion: is it the responsibility of the franchisee or of the franchise holder?
  • Franchise agreement: which items should be included to save from excessive spending with no reward?
  • What factors must be considered when choosing the market for business expansion ?
  • Globalization and consumer behavior: how does one affect the other?
  • Chinese market: how does it benefit from globalization?
  • Globalization: will it continue to spread, or will it cease to decrease?
  • Business clusters: how do they move globalization?
  • Bank mergers : a wise strategy or a result of failure? When should a bank consider this move?
  • Bankruptcy : what are the most common reasons for it? Does it necessarily spell the end for a business?
  • Big-box stores : how to ensure the success of a big-box retailer?
  • Brand awareness: how to make people remember and recognize your brand?
  • Competitive intelligence : what are the best ways to gather and analyze information about the business environment?
  • Consumer loyalty: how to make a consumer develop a behavioral tendency of favoring one brand’s products over the other?
  • Consumer risk management: what are the best ways to minimize the potential risk of a product not meeting quality standards entering the marketplace? How to make it cost-effective?
  • Copycat products: why do they enter the market so easily, and what are the ways for a brand to fight for its copyright?
  • Corporate crime : how is it best for a company to redeem its reputation after being compromised?
  • Corporate social responsibility : how does this business model help make a company be socially accountable?
  • People Water: corporate social responsibility .
  • Customer competencies: how to enable your customers to learn and engage in an active dialogue?
  • Data security : how to protect data from unauthorized access and data corruption?
  • Downtown revitalization: how can it be beneficial for a business?
  • Ruth’s Chris restaurants: SWOT analysis .
  • Employee coaching: how is it different from managing? How is it best to organize employee coaching in a big / small company?
  • The “Do no harm” ethical principle in business.
  • Green products : are they good for a business? How can a company use less packaging, and reduce the amount of disposed toxics?
  • Industry disruptor: what is a disruptive innovation in business?
  • Intellectual capital: what are the components and what is the best way to unlock their potential?
  • Job sculpting: what is the best way to match a person to a job that unlocks their potential to the fullest degree?
  • Marketing ethics : what are the moral principles behind the regulation and operation of marketing in your country?
  • Mergers : what are the types, and why do businesses do it?
  • Organigraphs: how to graphically represent a company’s structure and processes? How are organigraphs different from a traditional organizational chart?
  • Philanthropy: what are the competitive advantages of corporate philanthropy?
  • Quality circles: how does it influence business positively?
  • Regional planning: how to place infrastructure across a large area of land efficiently?
  • Customer service initiatives: how to learn what your customers dislike, tolerate, and actively appreciate?
  • Bagel Store vs. Subway: comparative analysis .
  • Shared services model: why are they cost-efficient?
  • Short-term financing: in what types of businesses does it apply best?
  • Starbucks Effect: how does a Starbucks store affect home and property values?
  • Groupon: daily deal or lasting success ?
  • Strategic planning : how to establish the direction of a small business?
  • IBM Corporation: business strategies .
  • Labour strikes: what causes them? What are the consequences for a business in particular and for the economy in general?
  • Companies’ ethics: concepts and cases .
  • Subliminal advertising: how do they work?
  • Telemarketing: a thing from the past or a relevant method of advertising?
  • Underage workers: how does employment of minors work?
  • Underwriting: who provides underwriting services and who receives them?
  • Undocumented workers: do they have rights, and what are the risks?
  • Unions: what is their stand in your country?
  • Whistle blowing: is it regarded ethical in modern business practice?
  • Work ethic : what kind of belief system is that? Does it have any downsides?
  • Work-life balance : what are the ways of encouraging and maintaining it?
  • Business leadership: is it a skill that can be learned?
  • Stakeholders : what is their impact on the success of a business?
  • Global unemployment: why is it a worldwide phenomenon? What are the solutions to the problem?
  • International investment : why is it important to educate the public on its benefits?
  • International competition: what are the strategic measures of survival for local companies?
  • Job creation : how can big and small businesses create jobs?
  • Businesses and oceans: why is it crucial to institute and implement environmentally-friendly approaches?
  • Ethical conflicts: how to avoid cultural, religious, and political arguments at work?
  • Organizational environmental pollution: how does it affect consumer trust levels?
  • Business negotiation: what are the styles of intercultural dialogue?
  • Excessive work: what are the consequences of overworking ?

Marketing is one of the most prominent entities that govern our world. It’s the cornerstone of business, serving to identify and satisfy customers’ wants and needs. Without marketing, there is no business!

Here are some of the most relevant marketing research paper topics and ideas. Choose one, and you are bound to impress your professor!

Get an originally-written paper according to your instructions!

  • Coronavirus: a case study. How has COVID-19 affected consumer behavior worldwide ? What about your own country? Are there any glaring examples of inadequate consumer behavior? What are the reasons behind them? How do different businesses deal with the consequences of quarantine? Produce examples of marketing centered around Coronavirus.
  • Zoom: a case study. How did Zoom manage to become a go-to platform during the Coronavirus outbreak ? Was it the brand’s clever marketing, or did something else influence the consumer choice? How did Zoom manage to outperform the dozens of rival video conferencing services? What are the numbers? Make your predictions on whether the company will be able to sustain its success after quarantine is over.
  • Gillette #MeToo commercial: a case study. How did the brand express its political stand on a pressing social subject? Did the campaign ultimately succeed in its goal? Did the backlash harm Gillette’s reputation, or was it a sign of successful branding? How did it ultimately reflect on sales? What can be learned from the data?
  • Xbox Series X: a case study. The Xbox Series X is the successor of the popular Xbox One home video game console. It is scheduled for release in late 2020. How is it advertised? How does its marketing campaign impact user behavior? Is it a fast process? Analyze the concept and the marketing campaign of the product.
  • Colin Kaepernick in a Nike commercial: a case study. How did the brand use an existing political situation to its advantage? Did the campaign ultimately succeed in its goal, or did it merely taint Nike’s reputation? Was it marketing genius or brand failure? What do the numbers say? What can be learned from the data?
  • Brexit and consumer behavior. How has Brexit affected consumer buying behavior in the UK? What about the EU? How did it impact currency exchange rate? What businesses benefited from it? What can be learned from the data?
  • Same product, different branding: a comparison. Two companies are selling the same product – only branding and packaging are different. What influences customers’ choice? Is the price relevant in this equation? What can be learned from the data?
  • Addictive consumer behavior. What brands are known to inspire addictive consumer behavior? What marketing tools do they employ? Are there any downsides for a business? Should companies be held liable for maniacal consumer behavior?
  • Corporate social responsibility as a brand marketing tool. How effective is it? Produce examples of brands whose sales increased after a charity or awareness campaign. What can be learned from the data? What are the pitfalls of the CPR approach?
  • The ROI in athletics. What exactly is return on investment? How is it calculated? Why is there close public attention to the ROI factor in athletics? How can ROI be used as a marketing tool? Produce real-life examples.

Marketing is.

  • Slack: a case study. How popular is Slack as compared to rival platforms offering similar services? How much of its success can be attributed to marketing? Is its success currently on the rise or on the decline?
  • Uber : a case study. How has Uber become the leading company in its field? Analyze its history. What role did marketing play in its success? Analyze the company’s exit from the Chinese, Russian, and South Asian markets. Why did the company choose to do it? What benefits did it gain by doing so? What’s the current stand of the company?
  • Facebook : a case study. Facebook has faced a lot of backlash in recent years. How did the company manage it? What are the examples of Facebook’s different takes on marketing influenced by the company’s negative publicity?
  • Marketing in recession : a case study. The 2008 global financial crisis took a great toll on the markets worldwide. Nevertheless, there are stories of success for new products introduced to the market at the time. What companies managed to successfully roll out a product in the time following the 2008 global financial crisis? Give a case study of such a company.
  • Microsoft : a case study. How does Microsoft advertise its products? How are traditional storefronts doing market-wise as compared to the recent advertising trend, mobile phone marketing? What choices does the IT giant make concerning mobile ad targeting? Is it successful?
  • Black Friday : what’s the secret behind the phenomenon? Does it offer real value for money or is it simply a psychological trick of clever marketing?
  • Digital transformation: how to create an effective digital marketing budget?
  • Production expenditure: how does marketing affect it?
  • Jeep company’s marketing .
  • The Internet of things : what exactly is IoT? What are the examples? How can marketing be incorporated into it?
  • Volkswagen company’s information technology .
  • Volkswagen in America: managing IT priorities .
  • Relationship banking: how has it been influenced by digital promotion and mobile money accessibility? How is mobile banking redefining the customer-bank relationship?
  • Apple Computer Inc.: maintaining the music business .
  • Credit card responsibility: how to limit compulsive buying behaviors for credit card holders?
  • Corporate social responsibility: how do organizations use CSR to reinforce brand equity?
  • Servus Credit Union Ltd: marketing strategies .
  • Marketing manipulation tactics: what do brands do to get more customers?
  • Herfy’s marketing strategy in India .
  • Social media marketing as an image builder: different ways of communicating your brand image on the YouTube, Tik Tok, Twitter, Facebook, and Instagram platforms.
  • Consumer motivation on the BevCo example .
  • Influencers: how can Internet-famous people impact the buying choices of consumers ?

Marketing strategy connting digital devices.

  • A Coffee shop marketing strategy .
  • Direct marketing strategies: are consumers equipped enough to shield themselves from it?
  • The “Do no harm” ethical principle in business .
  • Maternity: what is the best way to market baby products?
  • Family orientation: how does it affect marketing in general?
  • Online shopping : what do buyers look for when shopping online? What attributes do they compare when choosing the product?
  • Harley Davidson, Naked Juice, and Tropicana Juice: brand perception analysis .
  • Global marketing: how does it incorporate standardization?
  • Social class differentiation: how do financial institutions market their products and services differently on the basis of social class?
  • Snapple Juice: marketing strategies .
  • Internet marketing: what trends can be expected to dominate the online world in the future?
  • Marketing and culture : how do advertising strategies vary across different cultures?
  • The Green Motor Car Company: marketing strategy .
  • Political campaigns : how can they impact advertising? Produce real-life examples.
  • Impulsive buying : how does it occur, and how do brands exploit it?
  • American Marketing Association: promotion strategy .
  • Loyalty cards: do they boost sales and encourage customer loyalty?
  • Brand trust: is it possible for well-marketed brands to get away with selling products of substandard quality?
  • Trust as the way to develop proper company-clients relationships .
  • Globalization : what is its impact on consumer behavior?
  • Customer loyalty : what brand attributes result in it?
  • Market monopoly: what are some of the successful marketing approaches that can help break through it?
  • Cause marketing : how does it impact a brand’s affinity with its target audience?
  • Brand equity : what is the effect of discount offerings and consumer promotions on it?
  • The outcomes of advertising in a recession
  • Top-of-mind awareness: how is it best achieved in modern times? Produce real-life data.
  • Event sponsorships and customer perceptions: how to?
  • Mobile ad targeting: pros and cons of mobile ad targeting based on users’ browser and app history.
  • Mortgage marketing: how to make customers be able to differentiate between various mortgage options offered by competing banks?
  • Drones production company marketing plan .
  • Click baiting: a promising novelty in sponsored posts promotion or a brand-compromising nuisance, best to be avoided for fear of bad associations with the brand?
  • Who are the consumers of Nivea?
  • Celebrity endorsement : what’s its impact on ROI for CPG brands?
  • Comparison advertising: is it effective in building brand equity?
  • Do consumers prefer purchasing routine grocery products online?
  • Is earned media perceived to be as important as it appears to be?
  • Word of mouth: what makes people want to forward content to their friends?
  • Viral content: how to?
  • Evolving family structures: what has changed and how to address it with marketing?
  • Augmented reality : how is it enhancing marketing experiences?
  • Artificial intelligence: what role does it play in modern marketing?
  • Advertising to children : how to? What are the pitfalls?
  • Brand salience: how to?
  • Humour in advertising: what’s the impact, and what’s the customer response?

As you are very well aware, accounting is all about numbers and measurements. It’s even been called the language of business! That’s why writing a research paper on one of the accounting research paper topics is such a good idea. You are going to master it in no time!

What are the main fields of accounting?

  • Financial Accounting
  • Management Accounting
  • Accounting Information Systems
  • Tax Accounting

There are carefully selected topics down below that explore each of those fields. Just go there and choose one – it’s that easy!

  • Taxes and politics. How do organizations fight for the reduction of the taxes they have to pay? How can politicians influence the tax rate in different spheres? Are there any real-life examples of that? How can this situation be curbed? 
  • Financial markets. What are commodities and stocks? What is the role of financial markets in the global economy? Why are there few people who understand financial markets? What issues does it raise? What can be done about it? 
  • Accounting information systems . What are the most popular accounting systems used by businesses nowadays? What are the most modern ones? How rapid is the flow of information today? How does it influence modern accounting? What can be done to advance it even further? 
  • Managing and accounting. How can managerial accounting help a company make better decisions? How does it work? What are the possible examples of successful and unsuccessful decisions made in a company based on the managerial accounting reports? 
  • Personal finances . Why should individuals hire personal accountants? How can this practice be systematized? What are the alternatives? Produce examples of modern mobile accounting applications and free online services. What are the pitfalls to be aware of? 
  • Debt management. Why does such a serious issue exist in the modern world? Produce the current numbers of people for whom debt is a life-governing factor. What is the reason behind the prevalence of this problem? Who may benefit from this situation? How can this be fixed? 
  • Auditing collusion. What is employee / auditing collusion? How can it result in an unfair marketing advantage? Why is it illegal? Produce real-life examples of auditing collusion disrupting marketing equilibrium. What can be done to anticipate and prevent such occurrences in companies? 

Below are some other accounting research topics to explore:

  • Accounting decisions: what are the criteria for making them correctly?
  • General principles of accounting .

Accounting: Main Fields.

  • Forensic accounting : how does the investigation process go? What are the role and essential skills of forensic accountants?
  • Accounting theory: how is it influenced by culture?
  • Tax assessment: how to correctly assess the tax on organizational earnings?
  • The 2008 global financial crisis : what factors were the primary cause?
  • What are the steps on the way to becoming a certified accountant ?
  • Accounting ethics: what are the modern dilemmas?
  • Accounting history : what are the historical prospects for the best accounting practices?
  • Accounting systems: what are the risks in the process of developing their design?
  • Earnings management: what are the perspectives?
  • Tax reduction : what are the most effective ways of doing it for organizations?
  • Managerial accounting: what are the effects of financial markets on management accounting?
  • Financial fraud : what are the ways to escape it?
  • Accounting theories: what is their meaning for business?
  • Nortel Networks Corporation Accounting Theory .
  • Normative theories: what are the issues with normative theorizing in accounting?
  • Theoretical concepts: how to implement them in practical accounting?
  • Earnings management: how to best organize it in a company?
  • Cash flow: what is the effect of external factors on cash flow in an organization?
  • Online accounting: can accountancy be effectively based on the Internet?
  • Offshore accounting: how does it work? What are the pros and cons?
  • Accounting systems: which are the most effective for accountants?
  • Tax code: how to?
  • Islamic banking : how is it different from the European approach?
  • Financial markets: what are the known commodities?
  • Financial markets: what is their role in the global economy?
  • Financial transparency: what are the strategies to make organizational finances transparent?
  • Cloud computing : what is its role in data management for accounting information systems?
  • Personal investment: important factors .
  • The ideal framework for AIS: what does an ideal framework for an accounting information system in multinational cooperatives look like?
  • Food production company: a financial plan .
  • Decision-making process: what is the role of AIS in the decision making process for medium / large economic enterprises?
  • Accounting frauds: analyze three major accounting frauds of the last decade in detail. Why is ethical judgment needed in accounting at all times?
  • Intellectual capital: how do two major business companies (of your choice) build a relationship between their financial statements and their intellectual capital?
  • Education for senior executives: how can business education for senior executives influence hedging behavior?
  • Non-profit accounting: what are its financial reporting requirements?

Project management is the cornerstone of doing business. After all, how can you do anything without organizing it first? You may think, “Oh, but that’s easy… I just do it!” But that’s not how it works in modern business.

In big corporations, the way you organize a project is often synonymous with its eventual success or failure. Project managers need all of their knowledge, skills, and techniques to make projects meet the requirements. Want to look deeper into the processes and secrets behind project management? The idea for your perfect project management research paper is waiting for you down below!

  • Project management software . Which project management tools dominate the market today? Are they cost-effective? What do they primarily focus on (e.g., cost, scheduling time, etc.)? Analyze different project management software and find out whether they really lead to project success and increase productivity or not.
  • Humanitarian logistics. How do system dynamics and project management principles affect logistics operations? The need for humanitarian logistics has increased around the world due to the rise in environmental disasters (earthquakes, tsunamis, etc.). How can the sustained damages be reduced? Analyze the collaboration between system dynamics and humanitarian logistics. How does it impact flows in the supply chain, stakeholders, and responses? What are the best adaptations of project management theories?
  • Project delay causes. Identify the leading symptoms and causes of project delays. How does it impact the project life cycle? How do global construction companies cope with it? What strategies have they devised to deal with the issue?
  • Factors of project selection. What are the primary factors that affect selecting a project? Analyze the shift of project benefits approach towards customer-centricity. What is the reason for it? What is the difference between the two approaches? Which is more effective in modern business?
  • IT industry and agile project management . What is the impact of agile project management on productivity in IT companies? Analyze it using quantitative research techniques. Measure improvement of productivity, customer satisfaction, and employee satisfaction. Analyze and report the outputs of the data using empirical hypothesis testing methods.
  • Implementation of project management practices . What is the impact of an organization on how project management practices are implemented? Analyze the more informal and people-focused project management practices that are used in small and medium-sized enterprises. Use mixed methods research techniques such as interviews and surveys. Choose companies from a specific sphere to collect data. Examine the size of the company and how it impacts project management practices.
  • Communication and quality. How significant is communication in maintaining timely delivery and quality of project activities? Analyze the importance of communication between the organization of a project and its stakeholders (external and internal). How does efficient communication help an organization meet the expectations?
  • Team conflict dynamics model: what conflict types and team conflict profiles are there? How can they produce resolutions that can lead a project to success?
  • Culture and conflict management: how different cultures of project managers may influence the methods of conflict resolution they implement? How does a project manager’s background affect the way they identify misdeeds and the way they try to deal with conflicts that arise in their project?
  • Project misalignment with business objectives: how does it affect the overall project performance?
  • Project management soft skills : how important are they in the context of project success rates? What is the cost of training, and what are the benefits? How do they help the project achieve the desired outcome?
  • Psychosocial stressors: how do they impact project manager performance? What types of psychosocial stressors are there? Does organizational culture have any mediating effect? Use real-life data.

Anthony Robbins quote.

  • Project management research trends: how do they influence project success? What is the relationship between project management research trends and social-economic trends?
  • Project management maturity factors: how do they influence project success in large enterprises? How come the role of projects has increased worldwide, but the overall number of successful projects hasn’t changed? What is the relationship between project performance factors and organizational project management maturity?
  • Agile-scrum beyond IT: how can it bring managerial benefits to other sectors? Analyze its potential for the healthcare industry. Illustrate how it may be applied to develop frameworks for quality and timeliness improvement. How can it help deliver healthcare in a large-scale patient setting?
  • Project completion rate: how do organizational characteristics influence it in the construction industry? Analyze data on project performance using key performance indicators (KPIs). Use social network analysis tools to document organizational characteristics.
  • Leadership style as a mediator: how to connect collaboration satisfaction and emotional intelligence? What leadership styles are there? What are their roles as mediators between emotional intelligence and collaboration satisfaction?
  • Effective project scheduling system: what are the effects of the application of this planning and scheduling style in construction projects? Use the critical path method (CPM) in the analysis of drafting and subsequent implementation of an effective project scheduling system for manufacturing renewable energy plants.
  • Effective project manager appointment guidelines: how to design and implement them for construction companies in XYZ? How do two types of leadership styles, person-centered and team-centered, differ when used by project managers? How can one balance them? What does Archer say on the topic in her Realist social theory? Use the data from your analysis for designing effective project manager appointment guidelines to be implemented in XYZ construction companies.
  • Controlling costs in project management: a systems approach. Analyze the work of the research and development departments for a US-based consumer goods manufacturer.
  • Management: power, authority, and influence .
  • Culture, project performance, and IT industry: what might be the causes of delay and failure due to cultural factors?
  • CISCO Systems Inc: strategies and management .
  • Initiation stage of a project: a review. Analyze the work of the US medicine sector.
  • Similar but different: review the similarities and differences in how people practice project management across the world.
  • Effective teamwork role for organizations performance .
  • Competitive advantage: does a company gain a competitive advantage by implementing expert management in a project?
  • Canbide Corporation: operations management tools .
  • Critical path analysis: how do project managers plan for it and assess it?
  • Diversity: management practices and principles .
  • The uncertainty: how valid is it in lengthy and difficult projects in the US construction industry?
  • Transformational and transactional leadership models .
  • The history: investigate and analyze the development and evolution of project management across the past 20 years.
  • The qualities of an efficient leader .
  • Understanding the intricacies: how important is the grasp of the project’s intricate nature for its effective management?
  • McDonalds: management effectiveness .
  • Benchmarking project management maturity: analyze the benchmark standard of measuring maturity in project management.
  • Shangri-La Hotels: company management .
  • Agile project management: how does academic literature help develop its understanding?
  • The organization of international business .
  • The PMBOK guidelines: do they prepare managers for handling project risks successfully?
  • Information management system: practical solutions .
  • Project management methodologies: how do various prevailing project management methodologies correspond with efficacy? Review the US market.
  • Subway in the US: management strategies in food industry .
  • Software development methodologies: how do organizations justify their choices?
  • Teamwork on project management : how important is it in the US healthcare system?
  • The concept of change in management .
  • Software tools: how do different project management software tools correspond with efficacy in the developed world?
  • Establishment of Ruth’s Chris Steak House in London: how to make a restaurant chain international?
  • Attitude towards risk: how does project management handle possible risks in the US oil and gas sector?

Communication flat.

  • Package role in design and planning process .
  • Public procurement: what are the associated challenges for project management in the US IT sector?
  • Humility and its impact in leadership .
  • The stakeholder approach: how does a global perspective picture its overall success in adoption and completion of projects?
  • Management: Holistic Response to Client Issues .
  • Captiva Conglomerate: management strategies .
  • Best project management practices: what does the European financial sector tell us about them?
  • Hewlett-Packard: global supply chain management .
  • Leadership qualities: does successful project management need them?

Human resource management is one of the most interesting spheres of business. After all, it’s all about people!

There are three major areas of a human resource manager’s responsibilities. They are: staffing, allocating compensation and benefits for employees, and administrating work.

There’s so much you can do as an HR specialist. It’s as people-oriented as a profession can get. It’s always a continuous process, too. You’ll never get bored!

There are a number of questions an HR specialist needs to know the answer to. How to select the best recruits? How to encourage team spirit and teamwork among the employees? How to motivate people? How to appraise and how to punish? All of those questions and more are raised in our selection of human resources research topics!

  • Training of employees as a performance enhancer. How does training of employees correspond with their performance? Produce real-life data. Use a questionnaire to identify and determine the workforce needs in an organization. Analyze the data by calculating a simple percentage analysis. How much did employee training influence their performance? Was it cost-effective?
  • Performance evaluation and its impact on productivity. How does performance evaluation impact employee productivity? What is its purpose? What is the difference between formal and informal evaluations? How should a performance evaluation be carried out? Describe each of the steps. What is the influence of a poor evaluation on an employee’s morale and their absenteeism rate? Produce real-life data.
  • Motivation and its impact on morale. What motivation theories are there? Which are the most popular to utilize in organizations today? What does the process of staff motivation look like? Does it influence employee performance? Produce real-life data. Analyze the data by calculating a simple percentage analysis.
  • Performance appraisal and its impact on productivity. What is performance appraisal, and how is it different from performance evaluation / employee motivation? Why is it considered to be crucial for the growth and survival of an organization? What is the role of performance appraisal as a strategic factor? Describe what performance appraisal techniques are used in an organization. How does it impact employee productivity? Produce real-life data.
  • Human resource and its relevance in modern business. Why are the effective acquisition, utilization, and maintenance of human resources considered to be central to the growth of an organization? How can executive initiative utilize human resources profitably for an organization? What are the techniques of sustaining and developing human resources in an organization? How to achieve maximum cooperation between staff and management?
  • Stress and its impact on the employee performance. What is the effect of stress on workers’ performance? Produce real-life data. Collect data using questionnaires and descriptive survey research design. Present the collected data in tables. Analyze it using simple percentages and frequencies.
  • Staff training in business organizations. How to identify the training needs of an organization? What is the role of management in staff training and development? What types of training methods are there? What are the effects of training on employee performance? Produce real-life data.

Here are some of the simpler human resources topics to explore:

  • Employee loyalty: what are the main factors that can increase it?
  • The cost of prejudice and discrimination on the wprkplace .
  • Conflicts in the workplace : how to resolve them? What are the most typical ones?
  • Cultural differences: how can human resource managers work around cultural differences in an international company?

G.K. Chesterton quote.

  • Recruiting students: what are the pros and cons? 
  • Compensation and benefits are the parts of employment relationship . 
  • Employees’ education : should a company pay for it? 
  • Harmful outsourcing of United States jobs . 
  • Outsourcing and freelance workers: what are the pros and cons? 
  • Recruitment : what are the opportunities and risks of recruiting new team members? 
  • How to motivate employees effectively?  
  • HR managers: how to select, recruit, hire, and educate human resource managers?  
  • Legal aspects of human resource management . 
  • Overqualified employees: how should an HR manager deal with an overqualified employee? 
  • Google company: workforce diversity policy . 
  • Talent hunting and management: what’s the human resource manager’s role in this process? 
  • Character types: what character types are there, and how do they affect the team-building process in a company? 
  • Workplace harassment and bullying: how should a human resource manager deal with such challenges? What strategies of prevention are to be employed? 
  • Diversity : how can a company encourage it? What is its impact on the dynamics in the workplace? 
  • Communication: how to make it effective? How does it affect a company’s success? 
  • Wages : do they affect employee productivity? How to increase employees’ motivation and make it cost-effective? 
  • Assessing employee performance : what are the best ways to do it? What tools and criteria are there? 
  • The role of diversity in the workplace . 
  • Labor laws : what are the most critical issues to be resolved? 
  • Company data : how to protect it in the age of technology? 
  • Equal pay : are staff members paid equally, and how can HR managers address this issue? 
  • Leadership styles . 
  • Health problems: how can they affect employees’ productivity, and how can HR managers address this issue? 
  • Riordan Manufacturing: HR marketing services . 
  • Workplace motivation: what motivates people to work more? 
  • Mergers and acquisitions : what is the role of an HR specialist in these processes? 
  • Managing a diverse workforce . 
  • Employee loyalty: how can HR specialists encourage employee loyalty through developing the job satisfaction factor? 
  • Organizational burnout of employees . 
  • Employee retention: which factors contribute to it? 
  • Salary bonuses: what are their additional benefits? How can an HR specialist identify who is eligible for getting them? 
  • Strategic human resources : is there global competitiveness on it, and why? 
  • Human resources market: describe its demand and supply circle. 
  • Daily childcare: how can it enhance the performance of employees in the company? 
  • Compensation packages : what are they and what is their function? How can an HR specialist identify who is eligible for getting them? 
  • Career planning : should it be more people-oriented, or is it to be centered around companies? 
  • Professional qualities vs. fitting personality: which is more important? 
  • Performance tests: how are they to be conducted? 
  • Do remote interviews match in their effectiveness with personal ones? 

The Accountancy , Business , and Management (ABM) research focuses on the basic concepts of financial, marketing, and business management. ABM research explores various strategies employed in the business, marketing, and accounting spheres. It helps specialists in the sphere discern which business theories work best when put to practice.

Qualitative research gathers non-numerical data used to uncover customers’ opinions, thoughts, and trends. ABM qualitative studies use focus groups, observations, and interviews. The importance of the qualitative method have been increasingly recognized in the ABM field as a rich in detail and insightful way of analyzing the current market situation.

The nature of business research is the collection, study, and analysis of various business-related data to acquire detailed information and use it to maximize sales and profit of a business. The employed research methods include qualitative and quantitative types. The importance and benefits of business research can’t be overrated.

A marketing research topic is an issue that a researcher is investigating in their marketing research paper. The topic needs to be specific and well-defined to ensure the success of a research project on market and marketing. Selecting a topic is a challenging part of the marketing research.

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  • Understanding Quantitative vs. Qualitative Research: Medium.com
  • PhDs in Business & Management: Five Hot Research Topics (TopUniversities)
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The ultimate guide to research design for business.

17 min read To get the information you need to drive key business decisions and answer burning questions, you need a research methodology that works — and it all starts with research design. But what is it? In our ultimate guide to research design for businesses, we breakdown the process, including research methods, examples, and best practice tips to help you get started.

If you have a business problem that you’re trying to solve — from product usage to customer engagement — doing research is a great way to understand what is going wrong.

Yet despite this, less than 40% of marketers use consumer research to drive decisions [1] .

So why are businesses missing out on vital business insights that could help their bottom line?

One reason is that many simply don’t know which research method to use to correctly investigate their problem and uncover insights.

This is where our ultimate guide to research design can help. But first…

What is research design?

Research design is the overall strategy (or research methodology) used to carry out a study. It defines the framework and plan to tackle  established problems  and/or questions through the collection, interpretation, analysis, and discussion of data.

While there are several types of research design (more on that later), the research problem defines which should be used — not the other way around. In working this way, researchers can be certain that their methods match their aims — and that they’re capturing useful and actionable data.

For example, you might want to know why sales are falling for a specific product. You already have your context and other research questions to help uncover further insights. So, you start with your research problem (or problem statement) and choose an approach to get the information you need.

Download our free eBook: How to get inclusive research design right

Key considerations before a research project

After you have your research problem and research questions to find out more information, you should always consider the following elements:

  • Do you want to use a qualitative or quantitative approach ?
  • What type of research would you like to do (e.g. — create a survey or conduct telephone interviews)?
  • How will you choose your population and sample size fairly?
  • How will you choose a method to collect the data for ease of operation? The research tool you use will determine the validity of your study
  • How will you analyse data after collection to help the business concern?
  • How will you ensure your research is free from bias and neutral?
  • What’s your timeline?
  • In what setting will you conduct your research study?
  • Are there any challenges or objections to conducting your research — and if so, how can you address them?

Ultimately, the data received should be unambiguous, so that the analysts can find accurate and trustworthy insights to act upon. Neutrality is key!

Types of approaches in research design

There are two main approaches to research design that we’ll explore in more detail — quantitative and qualitative.

Qualitative research design

Qualitative research designs tend to be more flexible and inductive (broad generalisations rather than specific observations), allowing you to adjust your approach based on the information you find throughout the research process. It looks at customer or prospect data (X data).

For example, if you want to generate new ideas for content campaigns, a qualitative approach would make the most sense. You can use this approach to find out more about what your audience would like to see, the particular challenges they are facing (from a business perspective), their overall experiences, and if any topics are under-researched.

To put it simply, qualitative research design looks at the whys and hows — as well as participants’ thoughts, feelings, and beliefs. It seeks to find reasons to explain decisions using the data captured.

However, as the data collected from qualitative research is typically written rather than numerical, it can be difficult to quantify information using statistical techniques.

When should you use qualitative research design?

It is best used when you want to conduct a detailed investigation of a topic to understand a holistic view. For example, to understand cultural differences in society, qualitative research design would create a research plan that allowed as many people from different cultures to participate and provided space for elaboration and anecdotal evidence.

If you want to incorporate a qualitative research design, you may choose to use methods like semi-structured focus groups,  surveys  with open-ended questions, or  in-depth interviews  in person or on the phone.

Quantitative research design

Quantitative research design looks at data that helps answer the key questions beginning with ‘Who’, ‘How’, ‘How many’ and ‘What’. This can include business data that explores operation statistics and sales records and quantifiable data on preferences.

Unlike qualitative research design, quantitative research design can be more controlled and fixed. It establishes variables, hypotheses, and correlations and tests participants against this knowledge. The aim is to explore the numerical data and understand its value against other sets of data, providing us with a data-driven way to measure the level of something.

When should you use quantitative research design?

If you want to quantify attitudes, opinions, behaviours, or any other defined variable (and general results from a large sample population), a quantitative approach is a way to go.

You could use quantitative research to validate findings from qualitative research. One provides depth and insight into the whys and hows, while the other delivers data to support them.

If you want to incorporate a quantitative research design, you may choose to use methods like secondary research collection or surveys with closed-ended questions.

Now that you know the differences between the two research approaches ( though you can find out more ), we can go further and address their sub-categories.

Research methods: the subsets of qualitative and quantitative research

Depending on the aim/objective of your research, there are several research methods (for both qualitative and quantitative research) for you to choose from:

Types of quantitative research design:

  • Descriptive –  provides information on the current state of affairs, by observing participants in a natural situation
  • Experimental  – provides causal relationship information between variables within a controlled situation
  • Quasi-experimental  – attempts to build a cause and effect relationship between an independent variable and a dependent variable
  • Correlational  – as the name suggests, correlational design allows the researcher to establish some kind of relation between two closely related topics or variables

Types of qualitative research design:

  • Case studies  – a detailed study of a specific subject (place, event, organization)
  • Ethnographic research  – in-depth observational studies of people in their natural environment (this research aims to understand the cultures, challenges, motivations and settings of those involved)
  • Grounded theory  – collecting rich data on a topic of interest and developing theories inductively
  • Phenomenology  – investigating a phenomenon or event by describing and interpreting the shared experiences of participants
  • Narrative research  – examining how stories are told to understand how participants perceive and make sense of their experiences

Other subsets of qualitative and quantitative research design

  • Exploratory  – explores a new subject area by taking a holistic viewpoint and gathering foundational insights
  • Cross-sectional  – provides a snapshot of a moment in time to reflect the state
  • Longitudinal  – provides several snapshots of the same sample over a period to understand causal relationships
  • Mixed methods  – provide a bespoke application of design subsets to create more precise and nuanced results
  • Observational  – involves observing participants’ ongoing behavior in a natural situation

Let’s talk about these research methods in more detail.

Experimental

As a subset of  quantitative  research design types, experimental research design aims to control variables in an experiment to test a hypothesis. Researchers will alter one of the variables to see how it affects the others.

Experimental research design provides an understanding of the causal relationships between two variables – which variable impacts the other, to what extent they are affected, and how consistent is the effect if the experiment is repeated.

To incorporate experimental research design, researchers create an artificial environment to more easily control the variables affecting participants. This can include creating two groups of participants – one acting as a control group to provide normal data readings, and another that has a variable altered. Therefore, having representative and random groups of participants can give better results to compare.

Sample population split into intervention and control groups

Image source: World Bank Blogs

Descriptive

Descriptive research design is a subset of  qualitative  design research and, unlike experimental design research, it provides descriptive insights on participants by observing participants in an uncontrolled, geographically-bound natural environment.

This type gives information on the current state of participants when faced with variables or changing circumstances. It helps answer who, what, when, where, and how questions on behaviour, but it can’t provide a clear understanding of the why.

To incorporate a descriptive research design, researchers create situations where observation of participants can happen without notice. In capturing the information, researchers can analyse data to understand the different variables at play or find additional research areas to investigate.

Exploratory

Exploratory research design aims to investigate an area where little is known about the subject and there are no prior examples to draw insight from. Researchers want to gain insights into the foundational data (who, what, when, where, and how) and the deeper level data (the why).

Therefore, an exploratory research design is flexible and a subset of both  quantitative  and  qualitative  research design.

Like descriptive research design, this type of research method is used at the beginning stages of research to get a broader view, before proceeding with further research.

To incorporate exploratory research design, researchers will use several methods to gain the right data. These can include focus groups, surveys, interviews in person or on the phone, secondary desk research, controlled experiments, and observation in a natural setting.

Cross-sectional

Just like slicing through a tomato gives us a slice of the whole fruit, cross-sectional research design gives us a slice representing a specific point in time. Researchers can observe different groups at the same time to discover what makes the participant behaviour different from one another and how behaviour correlates. This is then used to form assumptions that can be further tested.

There are two types to consider. In descriptive cross-sectional research design, researchers do not get involved or influence the participants through any controls, so this research design type is a subset of  quantitative  research design. Researchers will use methods that provide a descriptive (who, what, when, where, and how) understanding of the cross-section. This can be done by survey or observation, though researcher bias can be an undesirable outcome if the method is not conscious of this.

Analytical cross-sectional research design looks at the why behind the outcome found in the cross-section, aligning this as a subset of  qualitative  research design. This understanding can be gained through emailed surveys. To gain stronger insights, group sample selection can be altered from a random selection of participants to researchers selecting participants into groups based on their differences.

Since only one cross-section is taken, this can be a cheaper and quicker way to carry out research when resources are limited. Yet, no causal relationships can be gained by comparing data across time, unlike longitudinal research design.

Longitudinal

Longitudinal research design takes multiple measures from the same participants or groups over an extended period. These repeated observations enable researchers to track variables, identify correlations and see if there are causal relationships that can confirm hypothesis predictions.

As the research design is focused on understanding the why behind the data, this is a subset of  qualitative  research design. However, the real-time data collection at each point in time will also require analysis based on the quantitative markers found through  quantitative  research design.

Researchers can incorporate longitudinal research design by using methods like panel studies for collecting primary data first-hand. The study can be retrospective (based on event data that has already occurred) or prospective (based on event data that is yet to happen).

While being the most useful method to get the data you need to address your business concern, this can be time-consuming and there can be issues with maintaining the integrity of the sample over time. Alternatively, you can use existing data sets to provide historical trends (which could be verified through a cross-sectional research design).

Mixed methods

Mixed methods aim to provide an advanced and bespoke response to solving your business problem. It combines the methods and subsets above to create a tailored method that gives researchers flexibility and options for carrying out research.

The mixed-method research design gives a thorough holistic view of the layers of data through  quantitative  and  qualitative subset design methods. The resulting data is strengthened by the application of context and scale (quantitative) in alignment with the meaning behind behaviour (qualitative), giving a richer picture of participants.

Mixed method research design is useful for getting greater ‘texture’ to your data, resulting in precise and meaningful information for analysis. The disadvantages and boundaries of a single subset can be offset by the benefits of using another to complement the investigation.

This subset does place more responsibility on the researcher to apply the subset designs appropriately to gain the right information. The data is interpreted and assessed by the researcher for its validity to the end results, so there is potential for researcher bias if they miss out on vital information that skews results.

Visual Graphs of mixed methods

Image Source: Full Stack Researcher

Find the research design method(s) that work for you

No matter what information you want to find out — there’s a research design method that’s right for you.

However, it’s up to you to determine which of the methods above are the most viable and can deliver the insight you need. Remember, each research method has its advantages and disadvantages.

It’s also important to bear in mind (at all times), the key considerations before your research project:

  • Do you want to use a qualitative or quantitative approach?
  • Are there any challenges or objections to conducting your research — and if so, how can you address them?.

But if you’re unsure about where to begin, start by answering these questions with our decision tree:

research design diagram

Image Source: Research Gate

If you need more help, why not try speaking to one of our Qualtrics team members?

Our team of experts can help you with all your  market research  needs — from designing your study and finding respondents, to fielding it and reporting on the results.

[1] https://www.thinkwithgoogle.com/consumer-insights/consumer-trends/marketing-consumer-research-statistics/

eBook: How to get inclusive research design right

Related resources

Market intelligence 9 min read, qualitative research questions 11 min read, ethnographic research 11 min read, business research methods 12 min read, qualitative research design 12 min read, business research 10 min read, qualitative research interviews 11 min read, request demo.

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Striking out alone has its challenges, especially if you are a first-time business owner. To generate this list, we considered current tech and consumer trends to identify the tech businesses with the most profit potential. Our guide includes 10 excellent ideas for beginners, including businesses that leverage advanced skills like fluency in multiple programming languages or basic competencies like a broad understanding of available tech solutions.

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NASA Seeks Cheaper Ideas for Mars Sample Return Mission Amid Budget Crunch

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FILE PHOTO: NASA’s Perseverance Mars rover is seen in a "selfie" that it took over a rock nicknamed "Rochette", September 10, 2021. NASA/JPL-CALTECH/MSSS/Handout via REUTERS/File Photo

By Steve Gorman

LOS ANGELES (Reuters) - NASA is seeking a cheaper, simpler approach to one of its top science priorities in the midst of a budget crunch - retrieving precious soil samples collected on Mars and flying them back to Earth, U.S. space agency officials said on Monday.

A formal request for proposals will go out Tuesday to various NASA centers and laboratories, as well as to space industry companies, asking how to revamp a program mired in technical complexities, spending constraints and ballooning costs, according to NASA executives.

Agency officials said in a conference call with reporters they expect alternative plans submitted for review this fall or early winter.

Associate NASA Administrator Nicky Fox said the overhaul would focus on "innovation and proven technology," rather than on huge new technological leaps, as a way of reducing development time, risks and costs.

It was unclear how NASA would ultimately reconcile the seeming paradox of using similar technology for spaceflight systems to accomplish something never done before, especially the feat of launching a rocket from the surface of another planet.

The move to redesign the mars sample return strategy comes after a NASA-commissioned independent review concluded last September that the program was hindered by "unrealistic budget and schedule expectations from the beginning."

The review also found the mission "organized under an unwieldy structure" and "not arranged to be led effectively."

The effort has been further clouded by deep spending cuts Congress imposed on space programs this year, forcing hundreds of layoffs at NASA's Jet Propulsion Laboratory (JPL) near Los Angeles, whose teams are leading the Mars mission.

The JPL-built robotic rover Perseverance has been collecting mineral samples since 2021 from the floor of an ancient Martian lake bed called Jezero Crater and sealing the material inside tubes destined for future lab analysis seeking possible signs of fossilized microbes.

The mission's next phase, in partnership with the European Space Agency, envisions sending a second robotic landing craft to Mars to retrieve the samples and launching them into Martian orbit for rendezvous with a third spacecraft that would fly them back to Earth.

Launch of the retrieval and orbital vehicles had been anticipated for 2027-28 with return of the samples targeted for the early 2030s and overall costs projected at $5 billion to $7 billion.

But the independent review found that actual Mars sample return costs, under latest designs, would soar to as high as $11 billion and fail to deliver the specimens to Earth before 2040.

"The bottom line is an $11 billion budget is too expensive, and a 2040 return date is too far away," NASA chief Bill Nelson said.

Continuing on at such high funding levels also would eat into other major NASA science objectives, such as a planned rotorcraft exploration of Saturn's icy moon Titan, two upcoming missions to Venus, and near-Earth object surveyor, Nelson said.

NASA officials left open the possibility of leaving behind some of the 30-plus samples that Perseverance is expected to collect. The bulk of the samples are being kept inside the rover itself, while a smaller backup cache was placed at a collection site on the planet's surface.

Nelson expressed hope that the brightest minds at NASA, JPL and their aerospace industry partners would find a solution.

"These are folks who can figure out rather difficult things," he said.

(Reporting by Steve Gorman in Los Angeles; Additional reporting by Joey Roulette in Washington; Editing by Aurora Ellis)

Copyright 2024 Thomson Reuters .

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    Put another way, in the honeycomb, the six main elements - namely: (1) research philosophy; (2) research approach; (3) research strategy; (4) research design; (5) data collection and (6) data analysis techniques - come together to form research methodology. This structure is characteristic of the main headings you will find in a methodology ...

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    THE IMPACT OF COVID-19 ON SMALL BUSINESS OWNERS: EVIDENCE OF EARLY-STAGE LOSSES FROM THE APRIL 2020 CURRENT POPULATION SURVEY Robert W. Fairlie ... research to study determinants of business ownership (e.g. recently, Levine and Rubenstein 2017, Wang 2019, Fairlie and Fossen 2019). The data allow for an analysis of recent trends in

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    Some of the ideas students can explore for Business Ethics research and presentation include: The impact of gender discrimination on employees' performance. The effects of a company's environmental practices on consumer trust. Examine the repercussions of abuse of laborers in the construction industry.

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    The Journal of Business Research aims to publish research that is rigorous, relevant, and potentially impactful. Recognizing the intricate relationships between the many areas of business activity, JBR examines a wide variety of business decision contexts, processes and activities, developing insights that are meaningful for theory, practice, and/or society at large.

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    Transformations in business and society make this question increasingly urgent for executives, business school deans, students, faculty, and the public. In a new book, Rethinking the MBA: Business Education at a Crossroads, Harvard Business School's Srikant M. Datar, David A. Garvin, and Patrick G. Cullen suggest opportunities for innovation.

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    There are two main types of AMB research methods: qualitative and quantitative. Qualitative research answers the why and the how questions. It tests customers' reaction to new products and studies consumer behaviors. Case studies, interviews, and focus groups are the common methods of collecting such data.

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    Business Startups. New research on business startups from Harvard Business School faculty on issues including how to predict whether a new business idea is any good, and how patent approvals help startups create jobs, grow their sales, innovate, and reward their investors. Page 1 of 31 Results →. 12 Mar 2024. Cold Call Podcast.

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    Research proposal examples. Writing a research proposal can be quite challenging, but a good starting point could be to look at some examples. We've included a few for you below. Example research proposal #1: "A Conceptual Framework for Scheduling Constraint Management".

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  21. (PDF) Introduction to Business Research

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