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12 Types of Business Risks and How to Manage Them

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90% of startups fail .

Thanks to the explosion of the digital economy, business founders have plenty of opportunities that they can tap into to build a winning business.

Unfortunately, there is a myriad of challenges your new business has to navigate through. These risks are inevitable, and they are a part of life in the business world.

However, without the right plan, strategy, and instruments, your business might be drowned by these challenges.

Therefore, we have created this guide to show you how can your business utilize risk management to succeed in 2022.

There are many types of startup and business risks that entrepreneurs can expect to encounter in 2022. Most of these threats are prevalent in the infancy stages of a business.

To know what you’ll be up against, here is a breakdown of the 12 most common threats.

12 Business Risks to Plan For

1) economic risks.

Failure to acquire adequate funding for your business can damage the chances of your business succeeding.

Before a new business starts making profits, it needs to be kept afloat with money. Bills will pile up, suppliers will need payments, and your employees will be expecting their salaries.

To avoid running into financial problems sooner or later, you need to acquire enough funds to shore up your business until it can support itself.

On the side, world and business country's economic situation can change either positively or negatively, leading to a boom in purchases and opportunities or to a reduction in sales and growth.

If your business is up and running, a great way to limit the effect of negative economic changes is to maintain steady cash flow and operate under the lean business method.

Here's an article from a founder explaining how he set up a lean budget on his $400k/year online business.

2) Market Risks

Misjudging market demand is one of the primary reasons businesses fail .

To avoid falling into this trap, conduct detailed research to understand whether you will find a ready market for what you want to sell at the price you have set.

Ensure your business has a unique selling point, and make sure what you offer brings value to the buyers.

To know whether your product will suit the market, do a survey, or get opinions from friends and potential customers.

Building a Minimum Viable Product of that business idea you've had is the recommendations made by most entrepreneurs.

This site, for example, was built in just 3 weeks and launched into the market to see if there was any interest in the type of content we offered.

The site was ugly, had little content and lacked many features. Yet, +7,700 users visited it within the first week, which made us realize we should keep working on this.

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3) Competitive Risks

Competition is a major business killer that you should be wary of.

Before you even start planning, ask yourself whether you are venturing into an oversaturated market.

Are there gaps in the market that you can exploit and make good money?

If you have an idea that can give you an edge, register it. This will prevent others from copying your product, re-innovating it, and locking you out of what you started.

Competitive risks are also those actions made by competitors that prevent a business from earning more revenue or having higher margins.

4) Execution Risks

Having an idea, a business plan, and an eager market isn’t enough to make your startup successful.

Most new companies put a lot of effort into the initial preparation and forget that the execution phase is equally important.

First, test whether you can develop your products within budget and on time. Also, check whether your product will function as intended and whether it’s possible to distribute it without taking losses.

5) Strategic Risks

Business strategies can lead to the growth or decline of a company.

Every strategy involves some risk, as time & resources are generally involved to put them into practice.

Strategic risk in the chance that an implemented strategy, therefore, results in losses.

If, for example, the Marketing Department of a company implements a content marketing strategy and a lot of months, time & money later the business doesn't see any ROI, this becomes a strategic risk.

6) Compliance Risks

Compliance risks are those losses and penalties that a business suffers for not complying with countries' and states' regulations & laws.

There are some industries that are highly-regulated so the compliance risks of businesses within them are super high.

For example, in May 2018, the EU Commission implemented the General Data Protection Regulation (GDPR), a law in privacy and data protection in the EU, which affected millions of websites.

Those websites that weren't adapted to comply with this new rule, were fined.

7) Operational Risks

Operational risks arise when the day-to-day running of a company fail to perform.

When processes fail or are insufficient, businesses lose customers and revenue and their reputation gets ruined.

One example can be customer service processes. Customers are becoming every day less willing to wait for support (not to mention, receive bad quality one).

If a business customer service team fails or delays to solve customer's issues, these might find their solution in the business competitors.

8) Reputational Risks

Reputational risks arise when a business acts in an immoral and discourteous way.

This led to customer complaints and distrust towards the business, which means for the company a big loss of sales and revenue.

With the rise of social networks, reputational risks have become one of the main concerns for businesses.

Virality is super easy among Twitter so a simple unhappy customer can lead to a huge bad press movement for the company.

A recent example is the Away issue with their toxic work environment, as a former employee reported in The Verge .

The issue brought lots of critics within social networks which eventually led the CEO, Steph Korey, to step aside from the startup ( she seems to be back, anyway 🤷‍♂️! ).

9) Country Risks

When a business invests in a new country, there is a high probability it won't work.

A product that is successful in one market won't necessarily be in another one, especially when people within them are so different in cultures, climates, tastes backgrounds, etc.

Country risk is the existing failure probability businesses investing in new countries have to deal with.

Changes in exchange rates, unstable economic situations and moving politics are three factors that make these country risks be even more delicate.

10) Quality Risks

When a business develops a product or service that fails to meet customers' needs and quality expectations, the chance these customers will ever buy again is low.

In this way, the business loses future sales and revenue. Not to mention that some customers will ask for refunds, increasing business costs, as well as publicly criticize the company's products, leading to bad reputation (and a viral cycle that means even less $$ for the business).

11) Human Risk

Hiring has its benefits but also its risks.

Employees themselves involve a huge risk for a business, as they become to represent the company through how they work, mistakes committed, the public says and interactions with customers & suppliers,

A way to deal with human risk is to train employees and keep a motivated workforce. Yet, the risk will continue to exist.

12) Technology Risk

Security attacks, power outrage, discontinued hardware, and software, among other technology issues, are the events that form part of the technology risk.

These issues can lead to a loss of money, time and data, which has many connections with the previously mentioned risks.

Back-ups, antivirus, control processes, and data breach plans are some of the ways to deal with this risk.

How Businesses Can Use Risk Management To Grow Business

To mitigate any future threats, you need to prepare a comprehensive risk management plan.

This plan should detail the strategy you will use to deal with the specific challenges your business will encounter. Here’s what to do.

1) Identify Risks

Every business encounters a different set of challenges.

Before mapping the risks, analyze your business and note down its key components such as critical resources, important services or products, and top talent.

2) Record Risks

Once risks have been identified, you need to assess and document the threats that can affect each component.

Identify any warning signs or triggers of that recorded risk, also.

3) Anticipate

The best way to beat a threat is to detect and prepare for it in advance.

Once you know your business can be affected by a certain scenario, develop steps that you will take to stop the risk or to blunt its effects.

4) Prioritize Risks

Not all types of business risk have the same effect. Some can bring your startup to its knees, while others will only cause minimal effects.

To keep your business alive, start by putting in place measures that protect the vital functions from the most severe and most probable risks.

5) Have a Backup Plan

For every risk scenario, have at least two plans for countering the threat before it arrives.

The strategy you put in place should be in line with the current technology and trends.

Ensure your communicate these measures with all your team members.

6) Assign Responsibilities

When communicating measures with the team, assign responsibilities for each member in case any of the recorded risks affect the business.

These members should also be responsible for controlling the risks every certain time and maintaining records about them.

What is a Business Risk?

The term "business risk" refers to the exposure businesses have to factors that can prevent them from achieving their set financial goals.

This exposure can come from a variety of situations, but they can be classified into two:

  • Internal factors: The risk comes from sources within the company, and they tend to be related to human, technological, physical or operational factors, among others.
  • External factors: The risk comes from regulations/changes affecting the whole country/economy.

Any of these factors led to the business being unable to return investors and stakeholders the adequate amounts.

What Is Risk Management?

Risk management is a practice where an entrepreneur looks for potential risks that their business may face, analyzes them, and takes action to counter them.

The steps you take can eliminate the threat, control it, or limit the effects.

A risk is any scenario that harms your business. Risks can emanate from a wide variety of sources such as financial problems, management errors, lawsuits, data loss, cyber-attacks, natural calamities, and theft.

The risk landscape changes constantly, therefore you need to know the latest threats.

By setting up a risk management plan, your business can save money and time, which in some cases can be the determinant to keep your startup in business.

Not to mention, on the side, that risk management plans tend to make managers feel more confident to carry out business decisions, especially the risky ones, which can put their startups in a huge competitive advantage.

Wrapping Up

Becoming your own boss is one of the most rewarding things you can do.

However, launching a business is not a walk in the park; risks and challenges lurk around every corner.

If you are planning to establish a new business come 2022, make sure you secure its future by creating a broad risk management plan.

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What is business risk?

A balloon flying dangerously close to a cactus.

You know about death and taxes. What about risk? Yes, risk is just as much a part of life as the other two inevitabilities. This became all the more apparent during COVID-19, as each of us had to assess and reassess our personal risk calculations as each new wave of the pandemic— and pandemic-related disruptions —washed over us. It’s the same in business: executives and organizations have different comfort levels with risk and ways to prepare against it.

Where does business risk come from? To start with, external factors can wreak havoc on an organization’s best-laid plans. These can include things like inflation , supply chain  disruptions, geopolitical upheavals , unpredictable force majeure events like a global pandemic or climate disaster, competitors, reputational  issues, or even cyberattacks .

But sometimes, the call is coming from inside the house. Companies can be imperiled by their own executives’ decisions or by leaks of privileged information, but most damaging of all, perhaps, is the risk of missed opportunities. We’ve seen it often: when companies choose not to adopt disruptive innovation, they risk losing out to more nimble competitors.

The modern era is rife with increasingly frequent sociopolitical, economic, and climate-related shocks. In 2019 alone, for example, 40 weather disasters caused damages exceeding $1 billion each . To stay competitive, organizations should develop dynamic approaches to risk and resilience. That means predicting new threats, perceiving changes in existing threats, and developing comprehensive response plans. There’s no magic formula that can guarantee safe passage through a crisis. But in situations of threat, sometimes only a robust risk-management plan can protect an organization from interruptions to critical business processes. For more on how to assess and prepare for the inevitability of risk, read on.

Learn more about McKinsey’s Risk and Resilience  Practice.

What is risk control?

Risk controls are measures taken to identify, manage, and eliminate threats. Companies can create these controls through a range of risk management strategies and exercises. Once a risk is identified and analyzed, risk controls can be designed to reduce the potential consequences. Eliminating a risk—always the preferable solution—is one method of risk control. Loss prevention and reduction are other risk controls that accept the risk but seek to minimize the potential loss (insurance is one method of loss prevention). A final method of risk control is duplication (also called redundancy). Backup servers or generators are a common example of duplication, ensuring that if a power outage occurs no data or productivity is lost.

But in order to develop appropriate risk controls, an organization should first understand the potential threats.

What are the three components to a robust risk management strategy?

A dynamic risk management plan can be broken down into three components : detecting potential new risks and weaknesses in existing risk controls, determining the organization’s appetite for risk taking, and deciding on the appropriate risk management approach. Here’s more information about each step and how to undertake them.

1. Detecting risks and controlling weaknesses

A static approach to risk is not an option, since an organization can be caught unprepared when an unlikely event, like a pandemic, strikes. So it pays to always be proactive. To keep pace with changing environments, companies should answer the following three questions for each of the risks that are relevant to their business.

  • How will a risk play out over time? Risks can be slow moving or fast moving. They can be cyclical or permanent. Companies should analyze how known risks are likely to play out and reevaluate them on a regular basis.
  • Are we prepared to respond to systemic risks? Increasingly, risks have longer-term reputational or regulatory consequences, with broad implications for an industry, the economy, or society at large. A risk management strategy should incorporate all risks, including systemic ones.
  • What new risks lurk in the future? Organizations should develop new methods of identifying future risks. Traditional approaches that rely on reviews and assessments of historical realities are no longer sufficient.

2. Assessing risk appetite

How can companies develop a systematic way of deciding which risks to accept and which to avoid? Companies should set appetites for risk that align with their own values, strategies, capabilities, and competitive environments—as well as those of society as a whole. To that end, here are three questions companies should consider.

  • How much risk should we take on? Companies should reevaluate their risk profiles frequently according to shifting customer behaviors, digital capabilities, competitive landscapes, and global trends.
  • Are there any risks we should avoid entirely? Some risks are clear: companies should not tolerate criminal activity or sexual harassment. Others are murkier. How companies respond to risks like economic turmoil and climate change depend on their particular business, industry, and levels of risk tolerance.
  • Does our risk appetite adequately reflect the effectiveness of our controls? Companies are typically more comfortable taking risks for which they have strong controls in place. But the increased threat of severe risks challenges traditional assumptions about risk control effectiveness. For instance, many businesses have relied on automation to increase speed and reduce manual error. But increased data breaches and privacy concerns can increase the risk of large-scale failures. Organizations, therefore, should evolve their risk profiles accordingly.

3. Deciding on a risk management approach

Finally, organizations should decide how they will respond when a new risk is identified. This decision-making  process should be flexible and fast, actively engaging leaders from across the organization and honestly assessing what has and hasn’t worked in past scenarios. Here are three questions organizations should be able to answer.

  • How should we mitigate the risks we are taking? Ultimately, people need to make these decisions and assess how their controls are working. But automated control systems should buttress human efforts. Controls guided, for example, by advanced analytics can help guard against quantifiable risks and minimize false positives.
  • How would we respond if a risk event or control breakdown happens? If (or more likely, when) a threat occurs, companies should be able to switch to crisis management mode quickly, guided by an established playbook. Companies with well-rehearsed crisis management capabilities weather shocks better, as we saw with the COVID-19 pandemic.
  • How can we build true resilience? Resilient companies not only better withstand threats—they emerge stronger. The most resilient firms can turn fallout from crises into a competitive advantage. True resilience stems from a diversity of skills and experience, innovation, creative problem solving, and the basic psychological safety that enables peak performance.

Change is constant. Just because a risk control plan made sense last year doesn’t mean it will next year. In addition to the above points, a good risk management strategy involves not only developing plans based on potential risk scenarios but also evaluating those plans on a regular basis.

Learn more about McKinsey’s  Risk and Resilience  Practice.

What are five actions organizations can take to build dynamic risk management?

In the past, some organizations have viewed risk management as a dull, dreary topic, uninteresting for the executive looking to create competitive advantage. But when the risk is particularly severe or sudden, a good risk strategy is about more than competitiveness—it can mean survival. Here are five actions leaders can take to establish risk management capabilities .

  • Reset the aspiration for risk management.  This requires clear objectives and clarity on risk levels and appetite. Risk managers should establish dialogues with business leaders to understand how people across the business think about risk, and share possible strategies to nurture informed risk-versus-return decision making—as well as the capabilities available for implementation.
  • Establish agile  risk management practices.  As the risk environment becomes more unpredictable, the need for agile risk management grows. In practice, that means putting in place cross-functional teams empowered to make quick decisions about innovating and managing risk.
  • Harness the power of data and analytics.  The tools of the digital revolution  can help companies improve risk management. Data streams from traditional and nontraditional sources can broaden and deepen companies’ understandings of risk, and algorithms can boost error detection and drive more accurate predictions.
  • Develop risk talent for the future.  Risk managers who are equipped to meet the challenges of the future will need new capabilities and expanded domain knowledge in model risk management , data, analytics, and technology. This will help support a true understanding of the changing risk landscape , which risk leaders can use to effectively counsel their organizations.
  • Fortify risk culture.  Risk culture includes the mindsets and behavioral norms that determine an organization’s relationship with risk. A good risk culture allows an organization to respond quickly when threats emerge.

How do scenarios help business leaders understand uncertainty?

Done properly, scenario planning prompts business leaders to convert abstract hypotheses about uncertainties into narratives about realistic visions of the future. Good scenario planning can help decision makers experience new realities  in ways that are intellectual and sensory, as well as rational and emotional. Scenarios have four main features  that can help organizations navigate uncertain times.

  • Scenarios expand your thinking.  By developing a range of possible outcomes, each backed with a sequence of events that could lead to them, it’s possible to broaden our thinking. This helps us become ready for the range of possibilities the future might hold—and accept the possibility that change might come more quickly than we expect.
  • Scenarios uncover inevitable or likely futures.  A broad scenario-building effort can also point to powerful drivers of change, which can help to predict potential outcomes. In other words, by illuminating critical events from the past, scenario building can point to outcomes that are very likely to happen in the future.
  • Scenarios protect against groupthink.  In some large corporations, employees can feel unsafe offering contrarian points of view for fear that they’ll be penalized by management. Scenarios can help companies break out of this trap by providing a “safe haven” for opinions that differ from those of senior leadership and that may run counter to established strategy.
  • Scenarios allow people to challenge conventional wisdom.  In large corporations in particular, there’s frequently a strong bias toward the status quo. Scenarios are a nonthreatening way to lay out alternative futures in which assumptions underpinning today’s strategy can be challenged.

Learn more about McKinsey’s Strategy & Corporate Finance  Practice.

What’s the latest thinking on risk for financial institutions?

In late 2021, McKinsey conducted survey-based research with more than 30 chief risk officers (CROs), asking about the current banking environment, risk management practices, and priorities for the future.

According to CROs, banks in the current environment are especially exposed to accelerating market dynamics, climate change, and cybercrime . Sixty-seven percent of CROs surveyed cited the pandemic as having significant impact on employees and in the area of nonfinancial risk. Most believed that these effects would diminish in three years’ time.

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Climate change, on the other hand, is expected to become a larger issue over time. Nearly all respondents cited climate regulation as one of the five most important forces in the financial industry in the coming three years. And 75 percent were concerned about climate-related transition risk: financial and other risks arising from the transformation away from carbon-based energy systems.

And finally, cybercrime was assessed as one of the top risks by most executives, both now and in the future.

Learn more about the risk priorities of banking CROs here .

What is cyber risk?

Cyber risk is a form of business risk. More specifically, it’s the potential for business losses of all kinds  in the digital domain—financial, reputational, operational, productivity related, and regulatory related. While cyber risk originates from threats in the digital realm, it can also cause losses in the physical world, such as damage to operational equipment.

Cyber risk is not the same as a cyberthreat. Cyberthreats are the particular dangers that create the potential for cyber risk. These include privilege escalation (the exploitation of a flaw in a system for the purpose of gaining unauthorized access to resources), vulnerability exploitation (an attack that uses detected vulnerabilities to exploit the host system), or phishing. The risk impact of cyberthreats includes loss of confidentiality, integrity, and availability of digital assets, as well as fraud, financial crime, data loss, or loss of system availability.

In the past, organizations have relied on maturity-based cybersecurity approaches to manage cyber risk. These approaches focus on achieving a particular level of cybersecurity maturity by building capabilities, like establishing a security operations center or implementing multifactor authentication across the organization. A maturity-based approach can still be helpful in some situations, such as for brand-new organizations. But for most institutions, a maturity-based approach can turn into an unmanageably large project, demanding that all aspects of an organization be monitored and analyzed. The reality is that, since some applications are more vulnerable than others, organizations would do better to measure and manage only their most critical vulnerabilities.

What is a risk-based cybersecurity approach?

A risk-based approach is a distinct evolution from a maturity-based approach. For one thing, a risk-based approach identifies risk reduction as the primary goal. This means an organization prioritizes investment based on a cybersecurity program’s effectiveness in reducing risk. Also, a risk-based approach breaks down risk-reduction targets into precise implementation programs with clear alignment all the way up and down an organization. Rather than building controls everywhere, a company can focus on building controls for the worst vulnerabilities.

Here are eight actions that comprise a best practice for developing  a risk-based cybersecurity approach:

  • fully embed cybersecurity in the enterprise-risk-management framework
  • define the sources of enterprise value across teams, processes, and technologies
  • understand the organization’s enterprise-wide vulnerabilities—among people, processes, and technology—internally and for third parties
  • understand the relevant “threat actors,” their capabilities, and their intent
  • link the controls in “run” activities and “change” programs to the vulnerabilities that they address and determine what new efforts are needed
  • map the enterprise risks from the enterprise-risk-management framework, accounting for the threat actors and their capabilities, the enterprise vulnerabilities they seek to exploit, and the security controls of the organization’s cybersecurity run activities and change program
  • plot risks against the enterprise-risk appetite; report on how cyber efforts have reduced enterprise risk
  • monitor risks and cyber efforts against risk appetite, key cyber risk indicators, and key performance indicators

How can leaders make the right investments in risk management?

Ignoring high-consequence, low-likelihood risks can be catastrophic to an organization—but preparing for everything is too costly. In the case of the COVID-19 crisis, the danger of a global pandemic on this scale was foreseeable, if unexpected. Nevertheless, the vast majority of companies were unprepared: among billion-dollar companies in the United States, more than 50 filed for bankruptcy in 2020.

McKinsey has described the decisions to act on these high-consequence, low-likelihood risks as “ big bets .” The number of these risks is far too large for decision makers to make big bets on all of them. To narrow the list down, the first thing a company can do is to determine which risks could hurt the business versus the risks that could destroy the company. Decision makers should prioritize the potential threats that would cause an existential crisis  for their organization.

To identify these risks, McKinsey recommends using a two-by-two risk grid, situating the potential impact of an event on the whole company against the level of certainty about the impact. This way, risks can be measured against each other, rather than on an absolute scale.

Organizations sometimes survive existential crises. But it can’t be ignored that crises—and missed opportunities—can cause organizations to fail. By measuring the impact of high-impact, low-likelihood risks on core business, leaders can identify and mitigate risks that could imperil the company. What’s more, investing in protecting their value propositions can improve an organization’s overall resilience.

Articles referenced:

  • “ Seizing the momentum to build resilience for a future of sustainable inclusive growth ,” February 23, 2023, Børge Brende and Bob Sternfels
  • “ Data and analytics innovations to address emerging challenges in credit portfolio management ,” December 23, 2022, Abhishek Anand , Arvind Govindarajan , Luis Nario  and Kirtiman Pathak
  • “ Risk and resilience priorities, as told by chief risk officers ,” December 8, 2022, Marc Chiapolino , Filippo Mazzetto, Thomas Poppensieker , Cécile Prinsen, and Dan Williams
  • “ What matters most? Six priorities for CEOs in turbulent times ,” November 17, 2022, Homayoun Hatami  and Liz Hilton Segel
  • “ Model risk management 2.0 evolves to address continued uncertainty of risk-related events ,” March 9, 2022, Pankaj Kumar, Marie-Paule Laurent, Christophe Rougeaux, and Maribel Tejada
  • “ The disaster you could have stopped: Preparing for extraordinary risks ,” December 15, 2020, Fritz Nauck , Ophelia Usher, and Leigh Weiss
  • “ Meeting the future: Dynamic risk management for uncertain times ,” November 17, 2020, Ritesh Jain, Fritz Nauck , Thomas Poppensieker , and Olivia White
  • “ Risk, resilience, and rebalancing in global value chains ,” August 6, 2020, Susan Lund, James Manyika , Jonathan Woetzel , Edward Barriball , Mekala Krishnan , Knut Alicke , Michael Birshan , Katy George , Sven Smit , Daniel Swan , and Kyle Hutzler
  • “ The risk-based approach to cybersecurity ,” October 8, 2019, Jim Boehm , Nick Curcio, Peter Merrath, Lucy Shenton, and Tobias Stähle
  • “ Value and resilience through better risk management ,” October 1, 2018, Daniela Gius, Jean-Christophe Mieszala , Ernestos Panayiotou, and Thomas Poppensieker

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Uncovering Hidden Risks: A Comprehensive Guide to Business Plan Risk Analysis

Risk Management Process - Business Plan

A modern business plan that will lead your business on the road to success must have another critical element. That element is a part where you will need to cover possible risks related to your small business. So, you need to focus on  managing risk  and use  risk management processes  if you want to succeed as an entrepreneur.

How can you manage risks?

You can always plan and  predict  future things in a certain way that will happen, but your impact is not always in your hands. There are many  external factors  when it comes to the business world. They will always influence the realization of your plans. Not only the realization but also the results you will achieve in implementing the specific plan. Because of that, you need to look at these factors through the prism of the risk if you want to implement an appropriate management process while implementing your business plan.

By conducting a thorough risk analysis, you can manage risks by identifying potential threats and uncertainties that could impact your business. From market fluctuations and regulatory changes to competitive pressures and technological disruptions, no risk will go unnoticed. With these insights, you can develop contingency plans and implement risk mitigation strategies to safeguard your business’s interests.

This guide will provide practical tips and real-life examples to illustrate the importance of proper risk analysis. Whether you’re a startup founder preparing a business plan or a seasoned entrepreneur looking to reassess your risk management approach, this guide will equip you with the knowledge and tools to navigate the complex landscape of business risks.

Why is Risk Analysis Important for Business Planning?

Risk analysis is essential to business planning as it allows you to proactively identify and assess potential risks that could impact your business objectives. When you conduct a comprehensive risk analysis, you can gain a deeper understanding of the threats your business may face and can take proactive measures to mitigate them.

One of the key benefits of risk analysis is that it enables you to prioritize risks based on their potential impact and likelihood of occurrence . This helps you allocate resources effectively and develop contingency plans that address the most critical risks.

Additionally, risk analysis allows you to identify opportunities that may arise from certain risks , enabling you to capitalize on them and gain a competitive advantage.

It is important to adopt a systematic approach to effectively analyze risks in your business plan. This involves identifying risks across various market, operational, financial, and legal areas. By considering risks from multiple perspectives, you can develop a holistic understanding of your business’s potential challenges.

What is a Risk for Your Small Business?

In dictionaries, the risk is usually defined as:

The possibility of dangerous or bad consequences becomes true .

When it comes to businesses,  entrepreneurs , or in this case, the business planning process, it is possible that some aspects of the business plan will not be implemented as planned. Such a situation could have dangerous or harmful consequences for your small business.

It is simple. If you don’t implement something you have in your business plan, there will be some negative consequences for your small business.

Here is how you can  write the business plan in 30 steps .

Types of Risks in Business Planning

When conducting a business risk assessment for your business plan, it is essential to consider various types of risks that could impact your venture. Here are some common types of risks to be aware of:

1. Market risks

These risks arise from fluctuations in the market, including changes in consumer preferences, economic conditions, and industry trends. Market risks can impact your business’s demand, pricing, and market share.

2. Operational risk

Operational risk is associated with internal processes, systems, and human resources. These risks include equipment failure, supply chain disruptions, employee errors, and regulatory compliance issues.

3. Financial risks

Financial risks pertain to managing financial resources and include factors such as cash flow volatility, debt levels, currency fluctuations, and interest rate changes.

4. Legal and regulatory risks

Legal and regulatory risks arise from changes in laws, regulations, and compliance requirements. Failure to comply with legal and regulatory obligations can result in penalties, lawsuits, and reputational damage.

5. Technological risks

Technological risks arise from rapid technological advancements and the potential disruptions they can cause your business. These risks include cybersecurity threats, data breaches, and outdated technology infrastructure.

Basic Characteristics of Risk

Before you start with the development of your small  business risk  management process, you will need to know and consider the essential characteristics of the possible risk for your company.

What are the basic characteristics of a possible risk?

The risk for your company is partially unknown.

Your  entrepreneurial work  will be too easy if it is easy to predict possible risks for your company. The biggest problem is that the risk is partially unknown. Here we are talking about the future, and we want to prepare for that future. So, the risk is partially unknown because it will possibly appear in the future, not now.

The risk to your business will change over time.

Because your businesses operate in a highly dynamic environment, you cannot expect it to be something like the default. You cannot expect the risk to always exist in the same shape, form, or consequence for your company.

You can predict the risk.

It is something that, if we want, we can predict through a  systematic process . You can easily predict the risk if you install an appropriate risk management process in your small business.

The risk can and should be managed.

You can always focus your resources on eliminating or reducing risk in the areas expected to appear.

risk management in business plan

Risk Management Process You Should Implement

The risk management process cannot be seen as static in your company. Instead of that, it must be seen as an interactive process in which information will continuously be updated and analyzed. You and your small business members will act on them, and you will review all risk elements in a specified period.

Adopting a systematic approach to identifying and assessing risks in your business plan is crucial. Here are some steps to consider:

1. Risk Identification

First, you must identify risk areas . Ask and respond to the following questions:

  • What are my company’s most significant risks?
  • What are the risk types I will need to follow?

In business, identifying risk areas is the process of pinpointing potential threats or hazards that could negatively impact your business’s ability to conduct operations, achieve business objectives, or fulfill strategic goals.

Just as meteorologists use data to predict potential storms and help us prepare, you can use risk identification to foresee possible challenges and create plans to deal with them.

Risk can arise from various sources, such as financial uncertainty, legal liabilities, strategic management errors, accidents, natural disasters, and even pandemic situations. Natural disasters can not be predicted or avoided, but you can prepare if they appear.

For example, a retail business might identify risks like fluctuating market trends, supply chain disruptions, cybersecurity threats, or changes in consumer behavior. As you can see, the main risk areas are related to types of risk: market, financial, operational, legal and regulatory, and technological risks.

You can also use business model elements to start with something concrete:

  • Value proposition,
  • Customers ,
  • Customers relationships ,
  • Distribution channels,
  • Key resources and
  • Key partners.

It is not necessarily that there will be risk in all areas and that the risk will be with the same intensity for all areas. So, based on your business environment, the industry in which your business operates, and the business model, you will need to determine in which of these areas there is a possible risk.

Also, you must stay informed about external factors impacting your business, such as industry trends, economic conditions, and regulatory changes. This will help you identify emerging risks and adapt your risk management strategies accordingly.

The idea for this step is to create a table where you will have identified potential risks in each important area of your business.

Business Risks Identification

2. Risk Profiling

Conduct a detailed analysis of each identified risk, including its potential impact on your business objectives and the likelihood of occurrence. This will help you develop a comprehensive understanding of the risks you face.

Qualitative Risk Analysis

The qualitative risk analysis process involves assessing and prioritizing risks based on ranking or scoring systems to classify risks into low, medium, or high categories. For this analysis, you can use customer surveys or interviews.

Qualitative risk analysis is quick, straightforward, and doesn’t require specialized statistical knowledge to conduct a business risk assessment. The main negative side is its subjectivity, as it relies heavily on thinking about something or expert judgment.

This method is best suited for initial risk assessments or when there is insufficient quantitative analysis data .

For example, if we consider the previously identified risk of a sudden shift in consumer preferences, a qualitative analysis might rate its likelihood as 7 out of 10 and its impact as 8 out of 10, placing it in the high-priority quadrant of our risk matrix. But, qualitative analysis can also use surveys and interviews where you can ask open questions and use the qualitative research process to make this scaling. This is much better because you want to lower the subjectivism level when doing business risk assessment.

Quantitative Risk Analysis

On the other side, the quantitative risk analysis method involves numerical and statistical techniques to estimate the probability and potential impact of risks. It provides more objective and detailed information about risks.

Quantitative risk analysis can provide specific, data-driven insights, making it easier to make informed decisions and allocate resources effectively. The negative side of this method is that it can be time-consuming, complex, and requires sufficient data.

You can use this approachfor more complex projects or when you need precise data to inform decisions, especially after a qualitative analysis has identified high-priority risks.

For example , for the risk of currency exchange rate fluctuations, a quantitative analysis might involve analyzing historical exchange rate data to calculate the probability of a significant fluctuation and then using your financial data to estimate the potential monetary impact.

Both methods play crucial roles in effectively managing risks. Qualitative risk analysis helps to identify and prioritize risks quickly, while quantitative analysis provides detailed insights for informed decision-making.

3. Business Risk Assessment Matrix

Once you have identified potential risks and analyzed their likelihood and potential impact, you can create a business risk assessment matrix to evaluate each risk’s likelihood and impact. This matrix will help you prioritize risks and allocate resources accordingly.

A business risk assessment matrix, sometimes called a probability and impact matrix, is a tool you can use to assess and prioritize different types of risks based on their likelihood (probability) and potential damage (impact). Here’s a step-by-step process to create one:

  • Step 1: Begin by listing out your risks . For our example, let’s consider four of the risks we identified earlier: a sudden shift in consumer preferences (Market Risk), currency exchange rate fluctuations (Financial Risk), an increase in the minimum wage (Legal), and cybersecurity threats (Technological Risk).
  • Step 2: Determine the likelihood of each risk occurring . In the process of risk profiling, we’ve determined that a sudden shift in consumer preferences is highly likely, currency exchange rate fluctuations are moderately likely, an increase in the minimum wage, and cybersecurity threats are less likely but still possible.
  • Step 3: Assess the potential impact of each risk on your business if it were to occur . In our example, we might find that a sudden shift in consumer preferences could have a high impact, currency exchange rate fluctuations a moderate impact, an increase in minimum wage minor impact, and cybersecurity threats a high impact.
  • Step 4: Plot these risks on your risk matrix . The vertical axis represents the likelihood (high to low), and the horizontal axis represents the consequences (high to low).

Risk Assessment Matrix

By visualizing these risks in a risk assessment matrix format, you can more easily identify which risks require immediate attention and which ones might need long-term strategies.

4. Develop Risk Indicators for Each Risk You Have Identified

The question is, how will you measure the business risks for your company?

Risk indicators are metrics used to measure and predict potential threats to your business. Simply, a risk indicator is a measure that should tell you whether the risk appears or not in a particular area you have defined previously. They act like a business’s early warning system. When these indicators change, it’s a signal that the risk level may be increasing.

For example, for distribution channels, an indicator can be a delay in delivery for a minimum of three days. This indicator will tell you something is wrong with that channel, and you must respond appropriately.

Now, let’s consider some risk indicators for the risks we have already identified and analyzed:

Risk Indicators

If you conduct all the steps until now, you can have a similar table with risk indicators in your business plan. You should monitor these indicators regularly, and if you notice a significant change, such as a drop in sales or an increase in attempted breaches, it’s time to investigate and take some action steps. This might involve updating your product line, hedging against currency risk, budgeting for higher wages, or improving your cybersecurity measures.

Remember, risk indicators can’t predict the future with certainty. But they can give you valuable insights that can help you prepare for potential threats.

5. Define Possible Action Steps

The question is, what can you do regarding the risk if the risk indicator tells you that there is a potential risk?

Once the risk has appeared and is located, it is time to take concrete action steps. The goals of this step are not only to reduce or eliminate the impact of the risk for your company but also to prevent them in the future and reduce or eliminate their influence on the business operations or the execution of your business plan.

For example, for distribution channels with delivery delayed more than three days, possible activities can be the following:

  • Apologizing to the customers for the delay,
  • Determining the reasons for the delay,
  • Analysis of the reasons,
  • Removing the reasons,
  • Consideration of alternative distribution channels, etc.

In this part of the business plan for each risk area and indicator, try to standardize all possible actions. You can not expect that they will be final. But, you can cover some basic guidelines that must be implemented if the risk appears. Here is an example of how this part will look in your business plan related to risks we have already identified through the risk assessment process.

Action Steps When Risk Appear

6. Monitoring

Because this risk management process is dynamic , you must apply the monitoring process. In such a way, you can ensure the elimination of a specific kind of risk in the future, and you will allocate your resources to new possible risks.

After implementing the actions, you need to ask yourself the following questions:

  • Are the actions taken regarding the risk the proper measures?
  • Can you improve something regarding the risk management process? Is there a need for new risk indicators?

Techniques and Tools for Business Plan Risk Assessment

Various risk analysis methods, techniques, and tools are available to conduct an effective risk analysis for your business plan. Here are some commonly used ones:

1. SWOT analysis

A SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis can help you identify internal strengths and weaknesses and external opportunities and threats. This analysis provides valuable insights into possible business risks and opportunities.

2. PESTEL analysis

A PESTEL (Political, Economic, Sociocultural, Technological, Environmental, Legal) analysis assesses the external factors that could impact your business. This analysis will help you identify risks and opportunities arising from these factors.

3. Scenario analysis

Consider different scenarios that could impact your business, such as best-case, worst-case, and most likely scenarios, as a part of your risk assessment process. You can anticipate potential risks and develop appropriate response strategies by analyzing these scenarios.

4. Monte Carlo simulation

Monte Carlo simulation uses random sampling and probability distributions to model various scenarios and assess their potential impact on your business. This technique provides you with a more accurate understanding of risk exposure.

5. Risk register

A risk register is a risk analysis tool that helps you record and track identified risks and their relevant details, such as impact, likelihood, mitigation strategies, and responsible parties. This tool ensures that risks are appropriately managed and monitored.

6. Business Impact Analysis (BIA)

Business impact analysis helps you understand the potential effects of various disruptions on your business operations and objectives. It’s about identifying what could go wrong and understanding how it could impact your bottom line. So, you can conduct business impact analysis as a part of your risk assessment inside your business plan.

7. Failure Mode and Effects Analysis (FMEA)

Using FMEA in your risk assessment process, you can proactively address potential problems, ensuring your business operations run as smoothly as you planned. It’s all about preparing for the worst while striving for the best.

8. Risk-Benefit Analysis (RBA)

The risk-benefit analysis allows you to make informed decisions, balancing the potential for gain against the potential for loss. It helps you choose the best path, even when the way forward isn’t entirely clear. This tool is a systematic approach to understanding the specific business risk and benefits associated with a decision, process, or project.

9. Cost-Benefit Analysis

By conducting a cost-benefit analysis as a part of your risk assessments, you can make data-driven decisions that consider both the possible risks (costs) and rewards (benefits). This approach provides a clear picture of the potential return on investment, enabling more effective and confident decision-making.

These techniques and tools allow you to conduct a comprehensive risk analysis for your business plan.

Mitigating and Managing Risks in a Business Plan

Identifying risks in your business plan is only the first step. To ensure the success of your venture, it is crucial to develop effective risk mitigation and management strategies. Here are some critical steps to consider:

  • Risk avoidance : Some risks may be too high to justify taking. In such cases, consider avoiding these risks altogether by adjusting your business plan or exploring alternative strategies.
  • Risk transfer : Transferring risks to third parties, such as insurance companies or outsourcing partners, can help mitigate their impact on your business. Evaluate opportunities for risk transfer and consider appropriate insurance coverage.
  • Risk reduction : Implement measures to reduce the likelihood and impact of identified risks. This may involve improving internal processes, implementing safety protocols, or diversifying your supplier base .
  • Risk acceptance : Some risks may be unavoidable or negatively impact your business. In such cases, accepting the risks and developing contingency plans can help minimize their impact.

In conclusion, a comprehensive risk analysis is essential for identifying, assessing, and managing different types of risk that could impact your success.

Conducting a thorough risk analysis can safeguard your business’s interests, capitalize on opportunities, and increase your chances of long-term success.

Dragan Sutevski

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Related content, types of business risks and ideas for managing them.

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Published: July 06, 2023

There are several types of business risks that can threaten a company’s ability to achieve its goals. Learn some of the most common risks for businesses and ideas for how to manage them.

Business risks can include financial, cybersecurity, operational, and reputational risks, all of which can seriously impact a company’s strategic plans if business leaders don’t take action to mitigate them.

What’s most important is that business owners are aware of the risks that could shake up their operations. That way, they can take steps to prevent them or minimize their impact if they occur. Here’s a look at some common business risks. 

Financial Risks

Companies must generate sufficient  cash flow  to make interest payments on loans and to meet other debt-related obligations on time. Financial risk refers to the  flow of money  in the business and the possibility of a sudden financial loss. A company may be at  financial risk  if it doesn’t have enough cash to properly manage its debt payments and becomes delinquent on its loans.

Businesses with relatively higher levels of debt financing are considered at higher financial risk, since lenders often see them as having a greater chance of not meeting payment obligations and becoming insolvent. Types of financial risk include:

  • Credit risk:  When a company extends credit to customers, there is the possibility that those customers may stop making payments, which reduces revenue and earnings. A company also faces credit risk when a lender extends business credit to make purchases. If the company doesn’t have enough money to pay back those loans, it will default.
  • Currency risk:  Currency risk, also known as exchange-rate risk, can arise from the change in price of one currency in relation to another. For example, if a U.S. company agrees to sell its products to a European company for a certain amount of euros, but the value of the euro rises suddenly at the time of delivery and payment, the U.S. business loses money because it takes more dollars to buy euros.
  • Liquidity risk:  A company faces  liquidity  risk when it cannot convert its assets into cash. This type of business risk often occurs when a company suddenly needs a substantial amount of cash to meet its short-term debt obligations. For example, a manufacturing company may not be able to sell outdated machines to generate cash if no buyers come forward.

Cybersecurity Risks

As more businesses use online channels for  sales  and e-commerce payments, as well as for collecting and storing customer data, they are exposed to greater opportunities for hacking, creating security risks for companies and their stakeholders. Both employees and customers expect companies to protect their personal and financial information, but despite ongoing efforts to keep this information safe, companies have experienced data breaches, identity theft, and payment fraud incidents.

When these incidents happen, consumer confidence and trust in companies can take a dive.

Not only do security breaches threaten a company’s reputation, but the company is sometimes financially liable for damages.

Ideas for managing security risks: 

  • Investing in fraud detection tools and software  security solutions .
  • Educating employees about how they can do their part to keep the company’s data safe. Basic guidance includes not clicking suspicious links in emails or sharing sensitive data without encrypting it first.

Operational Risks

A business is considered to have operational risk when its day-to-day activities threaten to decrease profits. Operational risks can result from employee errors, such as undercharging customers. Additionally, a natural disaster like a tornado, hurricane, or flood might damage a company’s buildings or other physical assets, disrupting its daily operations.

Of course, one of the starkest examples of negative impacts to companies' production and supply chain operations is the Coronavirus pandemic. In an April 2022 Small Business Pulse Survey conducted by the U.S. Census Bureau, roughly 65 percent of respondents reported that the pandemic had either a moderate negative effect or a large negative effect on their business. 

  • Making time for necessary employee training to minimize internal mistakes.
  • Developing contingency plans to shield against external events that may impact operations. For example, a restaurant impacted by a natural disaster might be able to partner with another local restaurant, bar, or coffee shop to use their kitchen and sell to-go items.

Reputational Risks

Reputational risk  can include a product safety recall, negative publicity, and negative reviews online from customers. Companies that suffer reputational damage can even see an immediate loss of revenue, as customers take their business elsewhere. Companies may experience additional impacts, including losing employees, suppliers, and other partners.

Ideas for managing reputational risks: 

  • Pay attention to what customers and employees say about the company both online and offline.
  • Commit not only to providing a quality product or service, but also to ensuring that workers are trained to deliver excellent customer service and to resolve customer complaints, offer refunds, and issue apologies when necessary.

The Takeaway

Business owners face a variety of business risks, including financial, cybersecurity, operational, and reputational. However, they can take proactive measures to prevent or mitigate risk while continuing to  seize opportunities for growth . To learn more about the benefits of risk management planning read,  "5 Hidden Benefits of Risk Management."

Frequently Asked Questions

1. what are the main types of business risks.

There are several types of business risks: • Financial Risks • Cybersecurity Risks • Operational Risks • Reputational Risks

2. What are common examples of business risks?

• Financial risks can include cash flow problems, inability to meet financial obligations, or taking on too much debt. • Cybersecurity risks are risks associated with data breaches, hacks, or cyber-attacks. • Operational risks include supply chain disruptions, natural disasters, or IT failures. • Reputational risks can occur when a company's reputation is damaged by negative publicity, scandal, or other events.

3. How can you identify a business risk?

There are a few key ways to identify business risks:

• Reviewing financial statements and performance indicators: This can help you identify risks related to cash flow, profitability, or solvency. • Conducting a SWOT analysis: A SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) can also be a helpful tool for identifying risks and brainstorming ways to mitigate them. • Identifying key dependencies: Key dependencies are things that your business relies on to function, and if they were to fail or be disrupted, it could have a serious impact on your business. • Carrying out root cause analysis: Conducting root cause analysis can help you to identify what underlying factors could lead to a problem or issue.

A version of this article was originally published September 01, 2022.

Photo: Getty Images

Trending Content

How to Highlight Risks in Your Business Plan

Male entrepreneur working in a machine shop on cutting through a piece of metal with sparks flying out. This is just one of the physical risks to address in his business.

Tallat Mahmood

5 min. read

Updated October 25, 2023

One of the areas constantly dismissed by business owners in their business plan is an articulation of the risks in the business.

This either suggests you don’t believe there to be any risks in your business (not true), or are intentionally avoiding disclosing them.

Either way, it is not the best start to have with a potential funding partner. In fact, by dismissing the risks in your business, you actually make the job of a lender or investor that much more difficult.

Why a funder needs to understand your business’s risks:

Funding businesses is all about risk and reward.

Whether it’s a lender or an investor, their key concern will be trying to balance the risks inherent in your business, versus the likelihood of a reward, typically increasing business value. An imbalance occurs when entrepreneurs talk extensively about the opportunities inherent in their business, but ignore the risks.

The fact is, all funders understand that risks exist in every business. This is just a fact of running a business. There are risks that exist with your products, customers, suppliers, and your team. From a funder’s perspective, it is important to understand the nature and size of risks that exist.

  • There are two main reasons why funders want to understand business risks:

Firstly, they want to understand whether or not the key risks in your business are so fundamental to the investment proposition that it would prevent them from funding you.

Some businesses are not at  the right stage to receive external funding  and placate funder concerns. These businesses are best off dealing with key risk factors prior to seeking funding.

The second reason why lenders and investors want to understand the risk in your business is so that they can structure a funding package that works best overall, despite the risk.

In my experience, this is an opportunity that many business owners are wasting, as they are not giving funders an opportunity to structure deals suitable for them.

Here’s an example:

Assume your business is  seeking equity funding,  but has a key management role that needs to be filled. This could be a key business risk for a funder.

Highlighting this risk shows that you are aware of the appointment need, and are putting plans in place to help with this key recruit. An investor may reasonably decide to proceed with funding, but the funding will be released in stages. Some will be released immediately and the remainder will be after the key position has been filled.

The benefit of highlighting your risks is that it demonstrates to investors that you understand the danger the risks pose to your company, and are aware that it needs to be dealt with. This allows for a frank discussion to take place, which is more difficult to do if you don’t acknowledge this as a problem in the first place.

Ultimately, the starting point for most funders is that they  want  to invest in you, and  want  to validate their initial interest in you.

Highlighting your business risks will allow the funder to get to the nub of the problem, and give them a better idea of how they may structure their investment in order to make it work for both parties. If they are unsure of the risks or cannot get clear explanations from the team, it is unlikely they will be forthcoming when it comes to finding ways to make a potential deal work.

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  • The right way to address business risks:

The main reason many business owners don’t talk about business risks with potential funders is because they don’t want to highlight the weaknesses in their business.

This is a fair concern to have. However, there is a right way to address business risk with funders, without turning lenders and investors off.

The solution is to focus on how you  mitigate the risks.  

In other words, what are the steps you are taking in your business as a direct reaction to the risks that you have identified? This is very powerful in easing funder fears, and in positioning you as someone who has a handle on their business.

For example, if a business risk you had identified was a high level of customer concentration, then a suitable mitigation plan would be to market your products or services targeting new clients, as opposed to focusing all efforts on one client.

Having net profit margins that are lower than average for your market would raise eyebrows and be considered a risk. In this instance, you could demonstrate to funders the steps you are putting in place over a period of time to help increase those margins to at least market norms for your niche.

The process of highlighting risks—and, more importantly, outlining key mitigating actions—not only demonstrates honesty, but also a leadership quality in solving the problems in your business. Lenders and investors want to see both traits.

  • The impact on your credibility:

Any lender or investor  backs the leadership team  of a business first, and the business itself second.

This is because they realize that it is you, the management team, who will ultimately deliver value and grow the business for the benefit for all. As such, it is imperative that they have the right impression about you.

The consequence of highlighting business risks in your business plan with mitigations is that it provides funders a real insight into you as a business leader. It demonstrates that not only do you have an understanding of their need to understand risk in your business, but you also appreciate that minimizing that risk is your job.

This will have a massive impact on your credibility as a business owner and management team. This impact is more acute when compared to the hundreds of businesses they will meet that omit discussing the risks in their business.

The fact is, funders have seen enough businesses and business plans in all sectors to instinctively know what risks to expect. It’s just more telling if they hear it from you first.

  • What does this mean for you going forward?

Funders rely on you to deliver on your inherent promise to add value to your business for all stakeholders. The weight of this promise becomes much stronger if they can believe in the character of the team, and that comes from your credibility.

A business plan that discusses business risks and mitigations is a much more complete plan, and will increase your chances of securing funding.

Not only that, but highlighting the risks your business faces also has a long-term impact on your character and credibility as a business leader.

See why 1.2 million entrepreneurs have written their business plans with LivePlan

Content Author: Tallat Mahmood

Tallat Mahmood is founder of The Smart Business Plan Academy, his flagship online course on building powerful business plans for small and medium-sized businesses to help them grow and raise capital. Tallat has worked for over 10 years as a small and medium-sized business advisor and investor, and in this period has helped dozens of businesses raise hundreds of millions of dollars for growth. He has also worked as an investor and sat on boards of companies.

potential risk in business plan

Table of Contents

  • Why a funder needs to understand your business’s risks:

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Risk Mitigation Strategies: Types & Examples (+ Free Template)

Download our free Risk Mitigation Strategy Template Download this template

Effective enterprise risk management is more important than ever. A recent 2023 State of Risk Oversight Report by NC State University shows that while two-thirds of business leaders (out of 454 respondents) acknowledge escalating risks, only a third are geared up to tackle them.

This points to a serious disconnect between the organization’s needs and its risk management strategy. No plan is bulletproof, but effective preparation and monitoring will help you minimize risks and their impact on business.

In this article, we explore the different risk mitigation strategies and how you can implement them to protect your organization’s performance and stability.  

Free Template Download our free Risk Mitigation Strategy Template Download this template

What Is Risk Mitigation?

Risk mitigation is a proactive business strategy to identify, assess, and mitigate potential threats or uncertainties that could harm an organization’s objectives, assets, or operations. It entails specific action plans to reduce the likelihood or impact of these identified risks. 

Conversely, risk management is a broader, more comprehensive process that involves various stages like risk identification, assessment, response, and monitoring. 

While risk mitigation focuses on direct actions to eliminate or diminish threats, risk management encompasses the entire life cycle of dealing with risks. 

They may sound similar, but risk mitigation is a subset and vital component of the risk management process.

risk management cycle

Why Is Risk Mitigation Important?

The stakes are high, according to the 2023 State of Risk Oversight Report. We're seeing near-record levels of risk events and complexities across organizations.

So what does a robust risk mitigation plan offer you? For starters, it's not about ignoring risks, but rather tackling them head-on with actionable steps. This ensures you have a business continuity plan in the face of disruptions. 

An effective risk mitigation process also provides a clearer picture of potential obstacles, which helps with strategic decision-making. This helps manage operational risks and create a resilient supply chain . It also assures employees that they are working with a company that prioritizes job security.

But risk mitigation isn't all defense—it also sets you up to seize growth opportunities. By identifying and minimizing risks, you can make calculated moves that optimize your business portfolio .

What Are The Types Of Risks?

Your risk mitigation strategies should be tailored to your business, which means it can't be a carbon copy of another organization's risk mitigation strategy. The risks you face will vary based on your industry, sector, and other unique factors.

types of strategic risks

Some of the most common types of risks include:

  • Competitor risk: Threats from rival organizations.
  • Economic risk: Vulnerabilities due to economic fluctuations.
  • Political risk: Impact of political factors.
  • Financial risk: Exposure to financial uncertainties.
  • Operational risk: Daily hazards in operations , including cybersecurity risks. 

📚You can learn more about risk types and strategies to mitigate them in this article .

What Are The Risk Mitigation Strategies?

Described below are the most common risk mitigation strategies.

Tip: You should always start with a complete risk analysis to pick the right strategy for your business.

Risk avoidance strategy

The most straightforward way to deal with risks is to remove them entirely. This involves steering clear of any actions or situations that could harm your business. But be cautious: sidestepping one risk might require sacrificing other resources.

A large technology company plans to launch a new product in an international market, but a risk assessment uncovers considerable regulatory and political obstacles. 

Opting for a risk avoidance strategy, the company chooses not to enter the new market, eliminating these high-stakes risks. Instead, it reallocates resources to bolster existing markets or pursue other low-risk opportunities. 

While this approach removes immediate risks, it also sacrifices the potential revenue and growth the new product could have generated in that market.

Risk transfer strategy

Sometimes you can pass risks on to someone else. This usually involves using contracts, insurance, or outsourcing . This is a good strategy if it's cheaper to pay another company to take on the risk than to deal with it yourself.

💡 Examples:  

  • Work with a third-party logistics provider (3PL) for your shipping and delivery needs. The contract often includes clauses that transfer the risk of damaged or lost goods during transit to the 3PL. Upon damaged products, the 3PL is liable to compensate your business for the losses.
  • Pay an insurance company a small fee to avoid the full financial implications of unforeseen events like accidents.

📚 Recommended read: Unlocking The Power Of Logistics Strategy To Achieve Supply Chain Excellence

Risk acceptance strategy

Sometimes taking a risk is a good choice, especially if the potential reward is high or the likelihood of problems is low. Each business has its own comfort level for risk and uses that to decide which risks are worth taking. It’s also better to accept risks if the costs of avoiding them are too high.

Many startups know they have a high chance of failing early on. But they're willing to take that risk because the possible rewards, like growth and profit, make it worthwhile. 

If you’re following this strategy, you must constantly monitor the threat level. If it rises above acceptable risk levels, or if your risk appetite changes, you might need to switch to a different strategy to protect your business.

Risk reduction strategy

In cases where you can’t avoid or accept the risks, it’s best to pursue measures to reduce their impact altogether. Risk reduction involves implementing proactive and concrete actions to make a potential problem less severe.

💡 Examples: 

  • An oil drilling company in a hurricane-prone region may invest in advanced high-tech weather systems to better predict stores. This move will help them to prepare in advance and reduce the likelihood of costly disruptions due to natural disasters. 
  • If you identified that you’ll run out of funds to complete a project, you could switch to more affordable materials or scale back the project size. You could also look for extra funding. Each option helps lower the risk of running out of money before completing the project.

Risk monitoring strategy

Risks are an ongoing fact of doing business and carefully monitoring them will ensure that mitigation measures remain effective. Risk monitoring involves regular evaluations and adjustments to strategies to address changing circumstances. 

💡 Example: 

A manufacturing company can continually monitor supply chain risks like supplier reliability, geopolitical issues, and market trends. If there are potential disruptions, they can take timely actions to adjust sourcing strategies or secure alternative suppliers.

What Are The Steps To Mitigate Risks?

The following steps will help you identify risks and implement a responsive risk mitigation strategy:

1. Understand what you’re up against

Systematically examine all the possible risks to your business by conducting an internal and external analysis. You can use the SWOT analysis to identify the current and future state of your business. Pay attention to the “Threats” quadrant that highlights potential risks. 

swot analysis matrix

You can also use other strategic analysis tools like PESTLE Analysis or Porter’s 5 Forces to analyze the business’s external environment for any potential threats. 

💡Involve key stakeholders to gain a diverse perspective and access to insights that may not be immediately apparent. They can help you see what’s happening on the front lines so you can assess risks accurately.

2. Assess and prioritize the risks

After listing all the possible risks, it’s time to analyze the probability of their occurrence and the potential negative impact. You can use a risk matrix to help you assess and prioritize risks based on their likelihood and impact. This will help you focus your resources on the most critical risks.

5x5 risk matrix example

💡While the risk matrix is easy to read and use, it often relies on qualitative judgments. This can sometimes result in poor resource allocation. To avoid this, whenever possible, convert risks into monetary terms. This provides a more accurate picture of how each risk could financially impact your business.

3. Prepare a plan to execute your risk mitigation initiatives

Once you’ve identified and categorized the potential risks to your business, it’s time to create an action plan. For each identified risk, decide on the most suitable approach: will you avoid, mitigate, transfer, or simply accept it?

Once you've determined your approach for each risk, allocate the needed resources. This includes people, money, and time devoted to implementing the chosen risk mitigation strategies . Have a backup with contingency plans for risks that may not be fully addressed by your initial strategies.

💡You can use Cascade’s Risk Mitigation Strategy Plan Template to cover all the key elements of an effective strategy. 

4. Execute your strategy and monitor risks 

Risks are always changing. That's why you need to continuously keep an eye on them to make sure your mitigation plans are up-to-date. Establish regular check-ins, such as daily or weekly meetings, to quickly assess the status of your risk mitigation strategies. 

To make this process even more efficient, use specific metrics tied to the risks you're managing. Set up triggers that alert you when it's time to take extra steps.

💡Look for strategy execution tools like Cascade that integrate seamlessly with various business platforms. This allows you to bring all your key business data together in a centralized hub, making it easier to stay on top of risks and adjust your strategies as needed.

5. Update risk and adapt your plan

As your business landscape evolves—whether due to market shifts, technological upgrades, or internal developments—your risk mitigation plan must keep pace. Not only can new risks arise, but the importance of existing risks can change as well.

To make these adjustments more data-driven, you can use Cascade's reports . 

example of risk report in Cascade

These reports help you pinpoint any threats, monitor risks, and keep your team aligned with updated priorities. By constantly refining your plan, you ensure it remains effective in a shifting environment.

Mitigate Risks And Master Chaos With Cascade 🚀

To be resilient and successful, it's crucial to spot and neutralize threats before they escalate. Instead of being reactive, the key is to be proactive—maintaining financial stability, safeguarding your reputation, and staying ahead of the competition.

With features like alignment and collaboration, real-time analytics, and data tracking in one place, Cascade empowers you to detect and manage risks with confidence. 

Our strategy execution platform integrates various data sources, giving you centralized visibility over your execution engine. This insight enables you to clear dependencies and mitigate potential risks faster to improve your odds of success. 

Curious? Sign up for free or book a 1:1 with Cascade strategy expert . 

More related resilience and risk management strategy templates: 

  • 16 Business Continuity Plan Templates For Every Business
  • Operational Risk Assessment Template
  • Healthcare Risk Assessment Template
  • Compliance Risk Management Plan Template
  • Risk Response Plan Template

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Top Ways to Manage Business Risks

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Risk management has always been an important tool in running any business, particularly when a market experiences a downturn. In any economic environment, an unexpected surprise can destroy your business in one fell swoop if you didn’t have the right risk management strategies in place to prevent, or at least mitigate, the damage from that risk.

External risks are out of your control. These include, but are not limited to, interest rates , exchange rates , politics, and weather. Internal risks are in your control and include information breaches, noncompliance, lack of insurance, growing too fast, and many more.

The following are some of the areas that business owners can focus on to help manage the risks that arise from running a business.

1. Prioritize

The first step in creating a risk management plan should always be to prioritize risks and threats. You can do so by using a somewhat universal scale based on each risk's likelihood of happening: 

  • Very likely to occur
  • Some chance of occurrence
  • Small chance of occurrence
  • Very little chance of occurrence

Of course, a risk that falls into the top category should take priority over the others, and a plan to prevent, or at least mitigate, these risks should be put into place. However, there is a catch. If a risk falls into a lower rung yet presents the potential for more financial damage, then it should take priority.

2. Buy Insurance

Assess liabilities and legal regulations to determine what types of insurance will be required for your business. This might include:

  • Life insurance
  • Disability insurance
  • Professional insurance
  • Completed operations insurance

Buying insurance allows you to transfer your risk to insurance companies for a small cost, especially when compared to the potential cost of uncovered risk.

3. Limit Liability

If you’re a sole proprietor , limit your liability by changing to a corporation or limited liability company (LLC) . In this type of structure, the owner of the business is not held personally liable for the company's debts or other liabilities.

4. Implement a Quality Assurance Program

A good reputation is imperative if you want a sustainable business. Customer service is key to success. Be sure to test your products and services in order to assure the highest quality. By testing and analyzing what you’re offering, you will have an opportunity to make necessary adjustments. Also, strongly consider taking it a step further by evaluating your testing and analyzing methods.

5. Limit High-Risk Customers

If you’re just getting started, immediately implement a rule that customers with poor credit must pay ahead of time, which will avoid complications down the road. In order to do this, you must have a procedure to identify poor credit risks far in advance.

6. Control Growth

This has everything to do with employee training. If you’re selling products and/or services and you set lofty goals for employees, they might be tempted to take unnecessary risks, which can lead to a bad reputation for your company. Instead, train your employees to focus on quality, not quantity. By doing so, you will avoid the risk of declining sales due to high-pressure sales tactics that customers don’t appreciate.

On a related note, while innovation is a key to success, you don’t want to innovate too fast. If your company is constantly relying on the next innovation for growth, then a hiccup is inevitable because not all new products and services will be successful.

7. Appoint a Risk Management Team

If you want to save capital by not having to hire an outside firm, and there is time available, you can appoint current employees to head a risk management team. However, this would only be wise if someone within the team has experience in this area and can act as a leader.

Otherwise, paying for an outside risk management team will be a worthwhile investment. They will be able to map out all the risks to your company based on your type of business and set up strategies to implement immediately if any of those risks become a reality. This should lead to the prevention, or mitigation, of those risks and threats. 

The Bottom Line

Risk management is a form of insurance in itself and is an imperative step for sustainable success. The seven steps above should get you started in shaping a risk management plan, but they are just starting points. A deep dive into your business and industry will help you better shape a risk management plan that could save the business you worked hard to create.

Kleinberger, Daniel S. " Limited Liability Limited: Abstract ." Business Law Today , September 2019.

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How to Perform Business Risk Mitigation: Strategies, Types, and Best Practices

By Kate Eby | March 23, 2023

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Successful companies are always identifying, lessening, and eliminating business risks. We’ve gathered tips from industry experts on how they do this. We also provide risk assessment templates and step-by-step guidance on business risk mitigation.

Included on this page, you’ll find the main ways companies should respond to risks , best practices for business risk mitigation , a step-by-step process for performing good risk mitigation, and templates that can help guide you in assessing and dealing with business risks.

What Is Risk Mitigation?

Risks can pose a threat to a project or a business. Risk mitigation is the process of eliminating or lessening the impact of those risks. Teams can use risk mitigation in several ways to help protect a business.

Project leaders might use project risk management and mitigation to ensure the success of a specific project. Business leaders might use business risk mitigation — sometimes as part of overall enterprise risk management or enterprise risk assessment — to protect the long-term health of a company.

Why Is Risk Mitigation Important?

Risk mitigation is important because risks sometimes turn into realities. If your project team or business leaders haven’t figured out ways to deal with and lessen those risks, they can have a hugely negative impact on a project or business.

Andrew Lokenauth

“Business risk mitigation is important because it helps organizations to identify and address potential risks that could impact their operations, reputation, or bottom line,” says Andrew Lokenauth, a former finance executive with Goldman Sachs and JP Morgan, an adjunct professor at the University of San Francisco School of Management, and the founder of Fluent in Finance . “By proactively managing risks, organizations can minimize disruptions and protect their assets, stakeholders, and long-term viability.”

Here are some of the top reasons that business risk mitigation is important:

  • Maintain the Existence and Profitability of a Business: Some risks can torpedo the very existence of a business — especially if they happen when the business hasn’t prepared for them. Business leaders must identify and assess risks and figure out ways to lessen or eliminate high-priority risks.
  • Maintain a Business Reputation for Stability: Some risks, when they happen, can  damage a company’s customer relationships. Business leaders want customers to be able to trust the stability of a business. Preparing for risks helps ensure that stability. 
  • Keep Internal and External Stakeholders Happy: Both employees and external stakeholders want a business to succeed and be prepared for negative risks. Making sure your team performs good risk management — including risk mitigation — will give internal and external stakeholders confidence that the business is ready for any negative events.

Erika Andresen

  • Keep Your Staff and Others Safe: The mitigation measures you need for weather events will also protect the safety of your staff and others. Mitigation measures against problems such as fire damage can also protect staff and customers. 
  • Avoid Negative Societal and Economic Impacts: In some cases, risks to your organization can have large societal and economic impacts. Examples include risks to the operations of utilities, government agencies, or internet companies. Perform solid risk mitigation to prevent these negative risks or lessen their impact.
  • Know That No One Else Will Do It for You: Many people believe that certain risks just won’t happen or that some government agency or other group is monitoring the situation and will assist if there is a problem. That is often not true. “This is typical of most Americans — not even just business heads or business leaders — that you don’t think it’s gonna happen to you,” says Andresen. “You think if it does happen, it's not going to be that bad, and that you're going to get help from somewhere else. And all of those things are patently false.”

What Are the Types of Risk Mitigation?

When people talk about the types of risk mitigation, what they’re often referring to are types of risk responses or risk response strategies. Risk mitigation is one possible risk response, but it is not the only one.

Another important thing to remember is that not all risks are negative. There are positive risks — or opportunities — that can happen for your business as well. Experts have outlined five primary ways to respond to negative risks and five primary ways to respond to positive risks, both of which are important to the long-term health of a company.

These are the five primary risk response strategies for dealing with negative risks:

Luis Contreras

  • Mitigate: Risk mitigation involves taking steps to reduce the likelihood or impact of a risk. 
  • Transfer: Leaders can choose to transfer a risk to another entity. Buying insurance is a good example of transferring risk. You still take steps to prevent fires at your property, but when you buy fire insurance, the insurance company assumes much of the financial risk if a fire happens.
  • Accept: In some cases, it is simply not possible or economically feasible to avoid or mitigate risk. Leaders might choose to accept certain risks that are too costly to try to affect or that are unlikely to happen.“It may not be possible or practical to avoid or reduce a risk,” Lokenauth says. “In these cases, organizations may choose to accept the risk and manage it as it arises.”
  • Escalate: In project risk management — though not often in business risk mitigation — leaders choose to escalate certain risks. This response involves providing information on the risk to top organizational leadership, so they can make a decision. This is usually the response to a significant risk that would require significant costs to mitigate.

These are the five primary risk response strategies for positive risks:

  • Share:   If your company chooses to share a positive risk, that means it will work with another company or entity to take advantage of an opportunity. Sharing positive risk can increase the likelihood and impact of opportunities. However, they also require that the company split the resulting benefits. 
  • Exploit: When a company chooses to exploit a positive risk, it devotes special attention and resources to making sure an event happens.
  • Enhance:  Companies can enhance positive risks by improving the likelihood that it will happen. This is different from exploiting a risk, because the possibility still exists that the opportunity will never arise. 
  • Accept: If your company understands that a positive risk might happen, it might prepare to act on it without investing resources to try to increase the chances that it will happen.
  • Escalate: As with escalating negative risks, your team can escalate positive risks to company leadership to make decisions about which strategy to implement. This is common when teams identify opportunities that could have enormous benefit to the company but might take a large investment to enhance or exploit.

You can learn much more about risk assessments, and the primary ways that project managers and organizations can respond to both negative and positive risks, in this essential guide to project risk assessments .

Risk Mitigation Strategies

Businesses use a number of strategies to help them respond to business risks. These can include overall risk and contingency planning, as well as tactical moves, such as hiring a risk manager or outside risk management consultant.

Here are some overall risk response strategies teams can use:

  • Risk Management Planning: Teams will very often produce a risk management plan for individual projects, but they can also create a risk management plan for an entire enterprise. This plan should describe how your team plans to identify, assess, respond to, and mitigate risks to the organization. You can learn much more about risk management plans and planning and can download risk management plan templates .
  • Contingency Planning: Contingency planning is usually a part of project risk management, but teams can create contingency plans for their entire organization. Contingency plans include specific actions your team will take if a risk actually happens. The contingency plan might include extra funds or extra staff to respond to a risk.
  • Business Continuity Planning: Business continuity planning is the most common risk response strategy that organizations use to deal with risks to the entire enterprise. For specific projects, organizations will more often use strategies such as contingency planning and project risk management planning. The goals of business continuity planning are to identify important risks to the organization and make plans for what the organization will do to lessen or eliminate those risks.

You can learn much more about business continuity plans . You can also download business continuity plan templates .

  • Setting Aside Contingency Reserves: These are funds an organization sets aside to help it deal with and mitigate important risks if they happen.
  • Employing a Risk Manager: Many organizations choose to employ a full-time risk manager to oversee the organization’s entire risk management program. This role may involve helping with project risk management, or overseeing the more general management of risk and compliance across an organization.
  • Contracting with Outside Consultancies: Many organizations contract with outside risk experts to help with risk assessments and business continuity planning.
  • Employee Training: Forward-thinking organizations also conduct employee training and drills to bolster their contingency and risk mitigation plans. The training helps employees understand what they should be doing if a risk happens. You can learn more about such training and drills as part of contingency plans. 
  • Product Testing: For software and technology companies especially, it’s important to do product testing throughout the development of a product. That testing will lower the risk that your organization will have to spend extra money to fix problems or to repeat development work.
  • Following Information Security Best Practices: Information security issues are a huge risk for many organizations. Most organizations understand the importance of good information security practices, such as implementing strict password policies and two-factor authentication requirements.

Risk Mitigation Best Practices

Experts recommend following certain best practices for business risk mitigation. Some best practices include being proactive in identifying and assessing risks and making management policies clear to all stakeholders.

Here are some important best practices for business risk mitigation:

  • Create a Strong Culture of Risk Management: It’s important that your organization and its leaders understand the importance of investing in solid risk management. Avoid the temptation to believe that risk management is not important or necessary. “Humans want to avoid risks, so we want to even avoid the discussion of risks,” Contreras says. “Good risk management forces you to have those discussions. You have to face them and look them in the eye, then make some decisions on how you're going to handle them. Don't let it fall by the wayside.”
  • Involve Stakeholders: Make sure you communicate with and involve stakeholders in your risk management work. That means asking for their input as you identify and assess risks.
  • Create a Clear and Transparent Risk Management Framework and Policy: Your organization should outline the basics of its risk management program in a risk management policy. Everyone in your organization should have access to and understand that policy. “A risk management policy should outline the organization's approach to risk management, including the roles and responsibilities of different stakeholders; the processes for identifying, analyzing, and responding to risks; and the methods for monitoring and reviewing the effectiveness of risk management efforts,” Lokenauth says.
  • Be Proactive: It is vital for any organization to be proactive and aggressive in identifying and planning for risks. Lokenauth recalls a time when he worked for a large company in New York that wasn’t prepared for all risks. When Hurricane Sandy hit in October 2012, the firm had no place for its employees to work. “We were home for a week or two getting paid, and we weren't doing any work,” he says. “Things weren't getting done. It took them about a week or two to send us laptops. And then it took another week to try to figure out where to put us, to rent some space in Jersey City. If they had a plan in place for a thing like that, it would have been better. “It's important to be proactive about identifying and addressing potential risks rather than waiting for them to occur,” he says. Contreras adds that a business leader’s perspectives on risks can affect how an entire company approaches risk — either to the company’s benefit or to their detriment. “Small and medium-sized businesses are usually led by one big leader,” he says. “That leader’s perspective can really sway the business — and maybe not in a good way. The leader might be super optimistic, always thinking, ‘Yeah, we can do this.’ But the leadership team really needs to look at things and ask, ‘What if it doesn’t go?’ What would be the downside here? What are the things that can go wrong?’ So you want to get people in a room and start thinking negatively. ‘What are the things that can go wrong? And what can we do about them? What can we do to mitigate them?’”
  • Be Comprehensive: It’s important that your organization thinks about risks in all areas. Avoid focusing only on what leaders think might be the most obvious areas for risk. “It's important to develop a comprehensive risk management plan rather than focusing on individual risks in isolation,” Lokenauth says.
  • Conduct Employee Training or Drills: Risk mitigation isn’t finished once a company writes a contingency plan. Leaders must also train employees to perform the actions outlined in the plan. They must also determine whether that contingency plan is going to be effective by performing drills. You can learn more about training and drills in contingency planning.
  • Continuously Monitor Possible Risks: Too many organizations perform one risk assessment, then believe they are finished — sometimes for a year or two or more, experts say. However, risks are constantly changing, and organizations need to continually identify and assess new risks to avoid costly oversights. That means requiring routine risk assessments and creating a culture that is always monitoring and addressing new risks. “You want to establish policies on how you identify and monitor risks, and you want to monitor them every month,” Lokenauth says. That can be as simple as making sure your risk department works through a monthly checklist of risks that you are tracking and what’s happening with them. It also means watching for new risks or for changing circumstances around current risks, experts say.
  • Make Changes Where Needed: When your organization’s continual assessment shows that a new risk has arisen, or that an older risk is changing, it must make changes in its risk response plan. “If you grow as a company, you now have a different footprint in which you need to assess your risk,” Andresen says. “If you shrink — again, you have a different footprint. You might not need the same control measures or countermeasures, and you can put that money somewhere else.”
  • Communicate Your Risk Management Plans: It’s vital that your organization communicates often and effectively with organization leaders, employees, and other stakeholders about the organization’s risk management work.

What Is the Risk Mitigation Process?

Experts sometimes use the term risk mitigation process to describe how organizations identify, assess, and prepare to lessen or mitigate risks. More often, experts use the term risk management to describe that work.

Here are the seven basic steps of the risk management process:

  • Identify All Possible Risks: Gather a team or multiple teams to offer input on all possible risks to your organization. You might do this through formal meetings or gather input in other ways. “The first thing you would do is have every department do their risk analysis — but not in a silo,” Andresen says. “You do want them talking to each other. Because you’ll get some people being inspired by the others. You’ll get others validating the risk of others. And you get a whole operating picture of the entire company: ‘Where are we weak? Where are we strong?’” Lokenauth suggests using such options as “brainstorming sessions, risk assessments, or reviewing industry data” to identify risks. Ask everyone involved — internally and externally — to think broadly about all possible risks. Your team can use a questionnaire to assess potential risks to your organization and analyze its risk culture.
  • Analyze Risk Probability and Impact: After your team identifies all risks, it will need to assess each risk’s probability and the potential impact on your business. “You have to figure out what exactly is the most vital piece of your ability to conduct your business, then figure out the risks to that,” Andresen says. “Then you have to look at internal and external risks. What are the internal risks that you can encounter? And what are your external risks that you could potentially encounter? How do you want to solve for them? ”Contreras notes that your team can also assess the top risks for various departments within your organization, along with various kinds of risks. “If, say, it's a supplier risk, what are the top three suppliers that we should be concerned about?” he says. “And what are the top three infrastructure risks? What are the top three HR staffing risks that we have?”
  • Prioritize Risks: Once your team has studied and assessed the probability and potential impact of each risk, it must then prioritize which risks are most important to address. “As the likelihood becomes very high — let's say over 50 percent — then you decide, ‘OK, we need to do something to mitigate that,’” Contreras says. “Then the second determination would be: ‘What's the cost?’ If it’s high likelihood and high dollars, those are the ones you do want to focus on — the more likely it is to happen and the more obvious the cost impact.” For example, a risk that could cost your organization millions of dollars will take priority over a risk that would cost them thousands at most. Similarly, a risk that is almost certain to happen will take priority over a risk that has almost no chance of happening.
  • Create Response Plans: Create plans to deal with or lessen the effects of the most important risks. Your organization likely won’t have the resources to mitigate every risk your company identifies. That’s why you prioritize the most important risks to face. “The next step is to develop responses to address the important risks,” Lokenauth says. “This may involve implementing controls or safeguards to prevent the risk from occurring, transferring the risk to a third party, or accepting the risk and managing it as it arises.” Lokenauth adds that your team should consider the costs to your organization of mitigating even the high-priority risks. If mitigating a high-priority risk will be prohibitively expensive, an organization might decide to simply accept that risk, while mitigating lower-priority risks.
  • Track and Monitor Risks: Remember that business risk mitigation is an ongoing, evolving process. Continually track risks and potential changes in risk probability or impact. Contreras suggests that risk teams hold regular meetings to assess and monitor risks. “You probably should make it monthly — where you revisit the risks, and you're either changing the probability, or you're taking some out because they didn't happen, or some of them occurred,” he says. “Now, it becomes not a risk, but an issue — a problem that you have to begin to solve.”
  • Monitor Mitigation Measures: Your organization should also monitor its mitigation measures. Monitor how and whether your teams are implementing risk mitigation measures. In addition, monitor how the mitigation measures are working and what risks have already occurred.
  • Report to Organization Leaders: Regularly report to organizational leaders about ongoing risks and mitigation measures.

Example Risk Response Plan

Example Business Risk Response Plan

Download a Sample Business Risk Response Plan for  Excel | Microsoft Word

Download this completed example business risk response plan that can help your team understand how to write a risk response plan for your organization. This plan includes sample data, with components such as include risk, risk severity, description of mitigation plans for that risk, and if and how those mitigation plans are working. Use this template as a starting point, and customize it to create your own business risk response plan.

Risk Mitigation by Departments and Broad Areas

Teams can assess business risks by department, such as operations or sales. They can also assess them by broad categories, such as technical risks or compliance risks. This will help organizations avoid costly oversights during risk mitigation.

Organizations might assess risk in various departments, such as the following:

  • Human Resources

They might also assess risks in broader, thematic areas. Those areas might include:

  • Compliance Risks: There can be risks in areas where laws or government rules require certain actions and issue penalties for noncompliance.
  • Management Risks: There can be risks surrounding a company’s management, such as a key leader leaving the company.
  • Operational Risks: Risks can arise based on the operational structure of your organization, such as how it sources materials or hires staff members.
  • Overall Costs Risks: Some risks threaten to significantly increase your company’s costs to operate.
  • Reputational Risks: Some risks relate to your company’s image and reputation among customers or clients.
  • Resources Risks: There can be risks to the resources your company needs to operate.
  • Strategic Risks: Some risks involve a company’s overall business strategy.
  • Technical Risks: There can be risks related to technology your company is using or producing.

Your team might also consider doing what is called a PESTLE analysis . In this analysis, your team considers the overall business environment and potential risk in six areas: political, economic, social, technological, environmental, and legal. 

Tip: You might see this type of analysis written as a PESTEL analysis . Both acronyms indicate the same six areas but are written in a different order.

PESTLE Analysis Template

PESTLE Analysis Grid Template

Download a PESTLE Analysis Template Excel | Microsoft Word

Download this template to help guide you through a PESTLE analysis. This analysis helps your team focus on and think about risks to the business in six broad areas. Use the empty columns to list potential risks to your organization in each category and summarize your risk mitigation plan.

Risk Mitigation Tools

A variety of tools are available to help your team assess and mitigate risks. These include risk management plans and assessments. Many companies also use risk assessment frameworks (RAFs), which specifically measure IT risks.

These are some tools that can help all companies with risk management and risk mitigation:

  • Risk Assessment Matrix: A risk assessment matrix can help your team calibrate risks based on probability and likelihood.
  • SWOT Analysis: A SWOT analysis can help your team analyze threats to your organization, along with strengths, weaknesses, and opportunities.
  • Root Cause Analysis: A root cause analysis can help your team determine the root cause of an issue or problem affecting your company. 
  • Business Impact Analysis: A business impact analysis is a process that teams work through to assess the possible effects of major interruptions to an organization’s operations. Most often, these potential interruptions are events such as natural disasters, major accidents, or other emergencies.

These are some common RAFs that IT experts use:

  • Factor Analysis of Information Risk (FAIR)
  • Committee of Sponsoring Organizations of the Treadway Commission (COSA) Risk Management Framework
  • Control Objectives for Information Technologies (COBIT) from the Information Systems Audit and Control Association
  • Operationally Critical Threat, Asset, and Vulnerability Evaluation (OCTAVE) Framework from Carnegie Mellon University
  • Risk Management Framework from the National Institute of Standards and Technology (NIST)
  • Threat Agent Risk Assessment (TARA), created by Intel

Risk Mitigation vs. Contingency

A risk mitigation plan might include a contingency reserve or contingency. While the risk mitigation plan includes many elements, the contingency is simply a reserve of funds, time, or other resources that can help mitigate certain risks.

Risk Mitigation vs. Risk Management

Risk mitigation is one part of the entire risk management process. When your organization performs risk management, it will perform risk assessments that might call for risk mitigation.

Stay on Top of Business Risks with Real-Time Work Management in Smartsheet

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The Smartsheet platform makes it easy to plan, capture, manage, and report on work from anywhere, helping your team be more effective and get more done. Report on key metrics and get real-time visibility into work as it happens with roll-up reports, dashboards, and automated workflows built to keep your team connected and informed. 

When teams have clarity into the work getting done, there’s no telling how much more they can accomplish in the same amount of time.  Try Smartsheet for free, today.

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Key types of business risk every leader should plan for

  • June 16, 2021

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The importance of intelligence in minimising business risk

Most business risk management strategies are anchored by four tenets: prevention, detection, deterrence, and response. Proper business intelligence plays a key role in prevention – arguably the most important of the four.

It’s a given that the above business risks are amplified when third parties are involved. Your own reputational, operational, financial, security and compliance risks are extended to include the other party’s procedures and practices – which are outside of your control. And with the majority of most value chains today being outsourced to subcontractors and vendors, it’s understandable that most businesses insist on thorough research and vetting of potential third-party partners before committing to a business relationship.

That’s why companies also have an ethical and legal responsibility to conduct background checks on potential employees. Like BSP’s new hiring guidelines, background checks are meant to ensure adequate intelligence has been gathered in order to manage business risks and avoid the hefty costs of a bad hire .

Understandably, most businesses simply don’t have the time, know-how, and manpower to dedicate to thorough intelligence gathering. There’s also the grey area of privacy laws to consider – how much is a company allowed to dig into their potential hires or partners? In such cases, trusting a specialist and market leader like RMI to do the legwork for you can be the most cost-effective solution. Contact us to learn more about our intelligence solutions

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A Guide to Understanding, Identifying, and Managing Business Risks

David Thomas

Business risks are any type of potential threat to an organization's profits, overarching goals, or overall safety. There are both internal and external risks to consider, and businesses have been managing business risks for years . Some examples of business risks may include economic changes, political dynamic switches, and everyday business-associated risks such as employee health and safety. The type of risks that an organization has can fluctuate depending on the type of business — not all organizations have the same business risks. As time goes on, new risks present themselves, so it is important to anticipate and prepare for both seen and unforeseen risks.  

Basic Types of Risks

The first step to managing business risks is to gain an understanding of the varying safety risks and hazards in the workplace . There are several different types of risks to consider and risks can fluctuate between businesses, so it is important to become aware of all possible risks.  

Physical Risks

Physical risks are any type of potential hazard that can cause bodily harm. The most common example of this is building infrastructure risks. Such risks can include fire hazards like faulty wiring or overloaded power strips. Another common physical risk is exposure to hazardous material (e.g. gas, acid, toxic fumes, poisonous liquids or waste, etc.). When you are dealing with hazardous materials, a small spill or accident can turn into a big loss — both physically and monetarily.  

Location Risks

Location risks encompass any type of natural disaster that a business may encounter — such as fires, floods, hurricanes, earthquakes, tornadoes, or winter storms. An organization's locational risks vary depending on where the business is located. Different geographical areas are more or less prone to specific types of natural disasters. For instance, a business located in a warm coastal region will generally be more at risk for floods or tsunamis than a business located in a desert area. If your business is not equipped for natural disasters, the outcome could be costly.

Human Risks

Human risks are fairly straightforward and include any potential workforce personnel hazard. There are many human risks to consider, including:

  • Embezzlement
  • Alcohol and drug abuse

Technology Risks

Technology risks have to do with the different equipment that an organization uses. When your technology isn’t working, this could dramatically deter or eliminate your organization's ability to do work. Some common technology risks are:

  • Technology failure
  • Power outages
  • Power surges
  • Wi-Fi outage
  • Telephone/communications failure
  • Cybersecurity risks

Strategic Risks

Strategic risks have to do with the different business ventures that organizations undertake. For example, car lots take on strategic risk by purchasing cars wholesale, but once they resell the cars at retail, their strategic risk generally pays off. All businesses take on some form of strategic risk, but it is important to make sure that you are seeing positive returns on your business ventures.

Identifying Risks and Implementing Risk Assessments 

Once you have an understanding of the different business risks you might need to consider, it is important to assess your business for risks . There are several different ways to go about this.

Break Down the Big Picture

When you are beginning your risk management process , you may feel overwhelmed and not know where to start. Start by taking a step back and analyzing your entire organization. There are numerous risks to consider, so break your business down into categories (technology risks, safety risks, human risks, financial risks, etc.) and analyze each category individually.

Be sure to ask yourself questions like, “What is something that could go wrong and create an issue?” or “What sort of training do your employees have to ensure their individual safety and the safety of the equipment they may use?” These types of questions can help you determine if you have processes in place to manage the risk, or if you need to make a plan to reduce the risk.

Risk Assessment Software and Third-Party Support

Managing all the potential risks in a business can be complex and time consuming. Many businesses choose to take advantage of risk assessment providers to handle their risk analysis. They use risk analytics software and information management systems to determine what risks their businesses are susceptible to and the likelihood that they will occur. When you take advantage of third-party support, you can focus your business efforts elsewhere.

Conduct Internal and External Research

When you look through your financial statements, you get insight into spending, profits, and losses. By analyzing important information like where your money is going, what is making you money, and what is costing you money, you can better determine risks you weren’t unaware of. 

Unless your business is one of a kind, you can generally learn a fair amount through external research. Industry research can help you identify and avoid risks faced by others in your space. 

Seek Employee and Customer Feedback

You may have a good view of things at the managerial or C-suite level, but it is important to consider other views as well. Different employees have different job responsibilities and face different risks. Seek out employee feedback to help you determine risks that they experience that you may not be aware of. 

Another great resource to utilize is your customers. When customers write reviews and complaints, you should take note of the complaints. If multiple customers have had a similar complaint, then you likely have a risk that needs mitigation. 

Managing Business Risks

There is no one-size-fits-all approach to managing your business risks. Mitigating your varying business risks needs to be an intentional, ongoing process that requires a great deal of vigilance. Additionally, how you manage your risk depends entirely on the type of risk you are dealing with. There are two primary methods for managing business risks.

Preventing the Risk

Anticipating and putting measures in place to protect your business and your employees from risk is the best way to prevent risk. Preventing the risk depends on the type of risks your business is susceptible to, but some prevention methods include:

  • Prevent physical risks by getting regular inspections, checking and replacing fire and CO2 detectors, and using signage to identify hazardous materials.
  • Prevent locational risks by assessing what natural disasters or storms you are prone to in your business’s geographical location and mitigate the risk accordingly. For instance, if your area is known for tornadoes, you should consider a storm cellar and storm windows/doors.
  • Prevent human risks by vetting applicants in the hiring process. Ask for references, analyze work history, communicate with past employers, and consider asking for a background check.
  • Prevent technology risks by training your employees on proper usage, keeping your technology up to date (both replacing, and software updates), backing up your data offline, and properly protecting your data/business information.
  • Prevent strategic risks by carefully planning business ventures with multiple perspectives/employees involved, and be sure to analyze your return on investment (ROI) continually.

Insuring the Risk

Some risks are unavoidable, but many risks are insurable. It is better to err on the side of caution and over-insure rather than under-insure. Gather comprehensive data about all of your risks to determine the best insurance plan for your business. 

Carefully review your proposed insurance agreement to verify that every potential business risk is insured. If your business deals with a large amount of data, make sure that you have data loss insurance. If you live in an area that is prone to floods, make sure you get flood insurance. Don’t assume that your general business liability insurance has your entire business protected.

For further information on this topic please contact David Thomas , Vice President International Sales.

Jun 30, 2021

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The Top 50 Business Risks And How To Manage them!

Risk is simply uncertainty of outcome whether positive or negative ( PRINCE2, 2002, p239 ). Business risk is uncertainty around strategy, profits, compliance, environment, health and safety and so on. stakeholdermap.com

The Top 50 Business Risks and how to manage them

The Top 50 Business Risks

  • Insure assets
  • Compliance with fire & building regulations
  • Early warning systems e.g. smoke alarms, sprinklers.
  • Credit checks
  • Set credit limits
  • Set payment terms for suppliers
  • Use debt collection agency
  • Check financial background
  • Use business intelligence agencies
  • Early warning indicators e.g. late payment
  • Avoid single source dependence
  • Good record keeping
  • Use analytics to measure engagement/CTR etc.
  • Provide personalized useful insights
  • Less may be more
  • Create creative, entertaining content
  • Have a clear vision
  • Set clear goals and objectives
  • Regularly review strategy against market conditions
  • Improve cashflow management
  • Review costs and inventory
  • Accountancy software use/replacement
  • Careful use of long and short term financing
  • Use customer success managers
  • Engage throughout the customer lifecycle
  • Sell to the right customers
  • Provide value
  • Monitor trigger events e.g. change of ownership/Senior management team
  • Gather intelligence and assess risk
  • Deploy a defensive strategy
  • Flip the negative messages e.g. if competitor says your company is too small, push your agility and ability to focus on your customers
  • Use an industry research and advisory firm like Gartner or Forrester, to scan for competitive risk
  • Invest in intelligence tools e.g. social media monitoring
  • Improve competitive analysis
  • Outsource to or engage consultants e.g. BrandTotal
  • Reduce contractual disputes with contract advice and standard terms and conditions
  • Train employees on legislation, e.g. around harassment, bribery, etc
  • Insure against the risk of legal action
  • Have inhouse counsel or retain a legal firm
  • Employee training and refresher courses
  • Seek legal advice on contracts, new legislation and industry specific regulations
  • Create a quality assurance team
  • Implement more quality and safety checks
  • Register work via a copyright registration service
  • Mark all work with a copyright notice, include in all footers etc
  • Take prompt action on infringment
  • Train employees to recognise infringment and to avoid infringing copyright in the materials they produce on behalf of your business
  • Use stock footage and images
  • Develop a dedicated strategy for components that are subject to volatility
  • Use financial and operational hedging
  • Monitor pricing trends
  • Manage inventory to soften impact of price changes e.g. stockpile
  • Identify the source of low satisfaction e.g. is it difficult to do business with your company or is product quality the problem
  • Use Customer Relationship Management Software
  • Review product quality increase quality controls
  • Implement CSAT surveys or similar to monitor sentiment
  • Invest in employee including sales training
  • Get the essentials in place e.g. anti-virus, firewalls, password use, whitelisting, access control, SSL, SSO
  • Network and data encryption
  • Conduct component driven and system driven risk assessments
  • Conduct security audits
  • Lock down hardware e.g. company laptops, disable USB, company image if employees bring their own device
  • Have a procedure which will be triggered in the event of loss or a suspected attack
  • Consider focussing on solutions rather than the product
  • Review marketing materials, sales plays, provide additional sales training
  • Are the right customers/markets/locations being approached?
  • Identify the unique selling point
  • Improve market research and Research and Development
  • Repurpose product
  • Decomission product
  • risk to employees of extreme weather - ensure safe temperatures at work, access to water, home working in bad weather, support with travel, accomodation etc
  • risk to facilities, buildings, resources , materials - insurance e.g. buildings and contents, invest in storm protection, fire prevention etc
  • Develop an emergency prevention and recovery plan
  • Identifying your most valuable data and conduct a risk assessment
  • Establish effective security policy - such as prohibiting password sharing and bringing your own devices to work
  • Maintain efficient data access policy
  • Secure your infrastructure. such as firewall and anti-virus, separate valuable data from your corporate network and prohibit access to it. Protect border routers and establish screen subnets
  • Educate employees e.g. teach them about simple security practices, that they should incorporate in their daily workflow - lock unattended laptop, use strong passwords, challenge people without ID etc
  • Conduct background checks
  • Create proper termination procedure
  • Monitor employee activity
  • Accept the risk and buy or sell currency in the spot market
  • Fix rate via a forward exchange contract
  • Insure against the Forex risk
  • Use an Forex structured product
  • Back up generators and/or off grid solutions
  • Water storage on site or own bore hole
  • Move location for more reliable supply e.g. rural locations have more/longer black outs
  • Change products/processes to reduce reliance on utilities e.g. require less water
  • Create a health and safety policy
  • Identify hazards
  • Evaluate the risks and complete a risk assessment
  • Provide staff training e.g. on manual lifting
  • Have procedures for reporting incidents.
  • Consider flexible working options e.g. working from home and hot desking
  • Obtain longer leases or buy freehold office space
  • Consider relocation
  • Use government scheme e.g. apprenticeships
  • On the job training
  • Offer relocation packages for skilled recruits
  • Use employee incentive or bonus schemes
  • Check pay reflects industry (going rate)
  • Identify top performers and reward/offer incentives to stay
  • Remove hygiene factors e.g. poor parking, lack of flexible working
  • Identify risks ask, "How can political actors or conditions impact our business?"
  • Diversify sources of materials, suppliers, site locations, markets
  • Influence the political landscape via lobbying, networking, assisting candidates/parties
  • Agreed fixed rates, prices. Hedge against price volatility.
  • Follow recommended servicing and maintenance schedules
  • Keep stock of parts
  • Have contract with emergency/24/7 repair services
  • Train employees on safe use, maintenance and basic repair
  • Make use of early adopters to refine the product
  • Ask your existing customer base what they want/need
  • Invest in beta testing
  • Shadow test - open product for pre-ordering
  • Investment risk models
  • Use value at risk in measuring portfolio risk
  • Monte Carlo simulation
  • Sensitivity and scenario risk measures
  • Identify natural hazards
  • Measure vulnerability to natural hazards
  • Connect to early warning systems if required
  • Use forecasts to measure proximity of risk e.g. use weather forecast to decide date for shipment
  • Create plans for responding to natural disasters
  • Insure against losses were possible
  • Conduct due diligence
  • Identify new stakeholders
  • Identify challenges e.g. curroption/lack transparency in new emerging markets
  • Use shadow testing and beta testing to reduce exposure and test acceptance in the new market
  • Used recognised Operational Risk Management (ORM) process
  • Assess risks for each operational area e.g. IT, HR, finance, security
  • Automate operational workflows
  • Use risk-based capital
  • Improve people management
  • Additional training
  • Invest in infrastructure
  • Implement process to respond to patent notice letters, patent assertions and lawsuits
  • Budget for patent defense expenses
  • Develop standing litigation teams inhouse and outside
  • Join Patent Pool
  • Use Rational Patent Exchange (RPX) Corporation
  • Review recruitment processes - employ great managers
  • Don't use promotion to a management role as reward for long service
  • Invest in training for your managers
  • Have open transparent process for raising grievances, whistleblowing
  • Take out Political Risk Insurance (PIR)
  • Assess risk in the country, use consultants or government advice e.g. U.S. Department of State's background notes
  • Negotiate compensation terms with a country before locating there
  • Create contingency plans
  • Diversify overseas investments
  • Ensure realistic forecasting and sales pipeline. Understand what % of opportunities won't win.
  • Improve quality of leads, before handing opportunities to sales
  • Adjust sales pipeline multiplier
  • Prevent orders being shipped without payments clearing in advance
  • Have revenue incentives for suppliers who meet targets
  • Increase sales quotas
  • Reduce costs e.g. downsize office space by moving to hot desking or consider outsourcing some functions
  • Undertake operational savings initiatives with a strong ROI
  • Prioritise initiatives that enable high value customers to be identified and retained
  • Take out key person insurance in case of redundancy
  • Revise decision making processes to make them more nimble and faster
  • Freeze recruitment i.e. don't replace leavers
  • Review supplier list check that alternatives are available
  • Invest in compliance consultants
  • Train employees on regulations e.g. GDPR
  • Use analytics and technology monitor compliance activities
  • Conduct a compliance risk assessment
  • Reputational risk occurs when performance doesn't match expectations. Track evolving stakeholder expectations to manage the risk
  • Put a plan in place to manage a reputation crisis
  • Monitor sentiment online using social media monitoring tools, engage promptly
  • Use variance analysis and comparisons to highlight potential inaccuracies in forecasts
  • Set high, low and expected forecasts (30, 50 and 70 percent probabilities)
  • Measure forecasts against actual results to improve accuracy
  • Update forecasts regularly e.g. monthly
  • Consider a complete shutdown during off-peak periods to reduce costs
  • Adapt your services/product to the seasons e.g. skiing in winter, walking in summer
  • Market in off-peak times
  • Reduce opening times during off-peak periods
  • Provide medical insurance with a well-being program/incentives
  • Log sickness, and trigger sickness absence procedures after x days
  • Separate sick pay from annual leave so that it can be tracked
  • Have a fit for purpose sickness absence policy
  • Know the location of your suppliers and their suppliers facilities
  • Meet with your suppliers and understand their rerouting procedures and risk management procedures
  • Check your suppliers are compliant with local regulations
  • Diversify your approved suppliers
  • Outsource and/or use Software as a Service
  • Continuously review the market and technological advances
  • Invest in new technology companies e.g. buy shares, acquire the company
  • Invest in Research and Development team
  • Beta test new technology
  • Build in redundancy and use data back ups
  • Use SaaS model to reduce onsite hardware
  • Have power and cooling back ups e.g. generators
  • Invest in monitoring and early warning systems
  • Invest in security hardware and personnel
  • Invest in cyber security, encryption, VPN etc
  • Retail style alarms on products
  • Strict access control, badges, scanners, search etc
  • Integrate innovation into your business
  • Assign revenue goals for the R and D/ innovation team
  • Cultivate pilot ready customers or market segments
  • Automate the development process
  • Purchase Marine Insurance which covers sear or air transit
  • Chose a suitable freight forwarder
  • Understand value of shipments, split high value shipments
  • Be clear on the impact of losses in the supply chain on corporate financials
  • Have a contract with a temp agency for HR resources needed over peak periods
  • Outsource provision of human resources e.g. Amazon warehouse model
  • Set expectations with customers and stakeholders around lead times
  • Invest in automation and AI to free up resource from repetitive time-consuming work
  • Keep some inventory (stockpile)
  • Diversify supply chain
  • Adjust supply for seasonal fluctuations e.g. holiday periods.
  • Diversify locations
  • Have data and warehouse backups in different locations
  • Insure against war, terrorism and political violence

Download the full list of Business Risks

Word download - the top 50 business risks (word), pdf download - the top 50 business risks (pdf), 20 common project risks - example risk register, checklist of 30 construction risks, overall project risk assessment template, simple risk register - excel template, business risk - references and further reading, read more on risk management.

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How to plan your business for huge success

How to Manage Risks and Avoid Potential Obstacles in Business Planning

Every business venture involves risk, and as a business owner, it is crucial to identify, assess, and manage those risks. Effective risk management helps businesses avoid potential obstacles and ensures that they can achieve their goals efficiently. This article will provide valuable tips on how to manage risks and avoid potential obstacles in business planning.

Identify Potential Risks

The first step to managing risks is to identify potential risks. Identify internal and external factors that could impact your business, such as financial risks, regulatory risks, competition risks, or technology risks. By identifying potential risks, you can develop strategies to mitigate their impact and protect your business from potential losses.

Evaluate and Prioritize Risks

Once you have identified potential risks, evaluate and prioritize them based on their severity and likelihood of occurrence. Assess the potential impact of each risk on your business and develop a risk management plan that prioritizes the most significant risks. Prioritizing risks helps businesses allocate resources effectively and minimize potential losses.

business plan success

Develop Contingency Plans

Contingency plans are critical in managing risks and ensuring business continuity. Develop contingency plans that outline how your business will respond to potential risks, such as natural disasters, supply chain disruptions, or financial crises. Ensure that your contingency plans are flexible and adaptable to changing circumstances.

Implement Risk Mitigation Strategies

Implementing risk mitigation strategies is essential to managing risks effectively. Identify strategies that can help reduce the impact of potential risks, such as diversifying your product offerings, creating backup plans, or securing insurance coverage. Implementing risk mitigation strategies can help businesses reduce potential losses and protect their bottom line.

Monitor and Review Risks Regularly

Monitoring and reviewing risks regularly is critical to effective risk management. Regularly review your risk management plan and make necessary adjustments based on changes in the business environment or industry trends. By monitoring and reviewing risks regularly, businesses can stay ahead of potential risks and ensure that they are prepared to manage them effectively.

Seek Expert Advice

Seeking expert advice from professionals such as lawyers, accountants, or financial advisors can be helpful in managing risks effectively. These professionals can provide valuable insights into potential risks and help businesses develop strategies to mitigate those risks. Seek advice from professionals who have experience in your industry and can provide customized solutions to your business’s unique challenges.

Stay Informed

Staying informed about industry trends, regulatory changes, and emerging risks is critical to effective risk management. Regularly read industry publications, attend conferences, and participate in industry associations to stay up-to-date with the latest developments in your industry. Staying informed can help businesses identify potential risks early and develop effective strategies to manage those risks.

Managing risks and avoiding potential obstacles is critical to successful business planning. By identifying potential risks, evaluating and prioritizing those risks, developing contingency plans, implementing risk mitigation strategies, monitoring and reviewing risks regularly, seeking expert advice, and staying informed, businesses can manage risks effectively and ensure business continuity. Remember, effective risk management is an ongoing process that requires constant attention and adjustments based on changing circumstances.

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potential risk in business plan

Business Plan 101: Critical Risks and Problems

potential risk in business plan

When starting a business, it is understood that there are risks and problems associated with development. The business plan should contain some assumptions about these factors. If your investors discover some unstated negative factors associated with your company or its product, then this can cause some serious questions about the credibility of your company and question the monetary investment. If you are up front about identifying and discussing the risks that the company is undertaking, then this demonstrates the experience and skill of the management team and increase the credibility that you have with your investors.  It is never a good idea to try to hide any information that you have in terms of risks and problems.

Identifying the problems and risks that must be dealt with during the development and growth of the company is expected in the business plan. These risks may include any risk related to the industry, risk related to the company, and risk related to its employees. The company should also take into consideration the market appeal of the company, the timing of the product or development, and how the financing of the initial operations is going to occur. Some things that you may want to discuss in your plan includes: how cutting costs can affect you, any unfavorable industry trends, sales projections that do not meet the target, costs exceeding estimates, and other potential risks and problems.  The list should be tailored to your company and product. It is a good idea to include an idea of how you will react to these problems so your investors see that you have a plan.

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Purpose of Financial Analysis

Strategic analysis of a company, what is 'systems thinking' in business.

  • The Purpose of Analytical Business Reports
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Risk factors are possible events that, should they happen, could cause a company’s revenues or profits to be lower than what the owner had forecast. They are a standard part of a thorough business plan, whether the plan is designed for internal use by the management team or will be presented to outside investors. Risk factors are also called threats, because they threaten the business’s success and in extreme circumstances even its survival.

Encourages Contingency Planning

The risk factors section of the business plan should go beyond simply listing what might go wrong. Being aware of what could negatively impact the company is important, but the real value of including risk factors is the business owner’s thinking process to determine how she would mitigate the risks to minimize the financial damage to her company. The thinking process is referred to as contingency planning, also know as “what if” analysis. The business owner will make changes to her marketing strategies, operations and financial management in response to these risks becoming a reality.

Focus on the Business Environment

A company should have a system in place to gather information about emerging or potential risks. Monitoring competitors on an ongoing basis is one aspect of this system. The decisions a company’s competitors make pose threats, because they are designed to give the competitors a stronger market position by taking potential business away from the company. Risk factors are not just considered at the time the company is preparing its annual business plan -- they are year-round considerations, because new threats emerge throughout the year.

Alert Potential Investors

A venture capital firm or angel investor that is contemplating putting money into a business enterprise must assess the risk that the company’s financial results will be lower than forecast. The value of the company grows as the revenues and profits of the business grow. The risk factors alert the investor to the fact there is always a possibility of losing part or all of the money he puts into the company. If the investor believes the risks could severely hurt the company should they occur, he may decline to make the investment. As a practical matter, sophisticated investors do their own risk analysis prior to putting money in a company, but the fact the management team is aware of, and has strategies for dealing with, the risks can make the investors more confident about the management team’s abilities.

Moving Forward Confidently

Analyzing risk factors allows the management team to be confident it is ready for whatever business environment the company may face in the upcoming year and beyond. The team has strategies in place that can be quickly implemented to minimize the damage caused by threats from competitors or changes in the overall economy. The management team assesses which risks are most likely to become actual threats and which have a very low likelihood of occurring. Owners of companies will always have external threats to worry about, but the risk analysis process helps reduce the number of worries to those that have the potential to negatively impact their revenues or profits.

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Brian Hill is the author of four popular business and finance books: "The Making of a Bestseller," "Inside Secrets to Venture Capital," "Attracting Capital from Angels" and his latest book, published in 2013, "The Pocket Small Business Owner's Guide to Business Plans."

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What is a contingency plan? A guide to contingency planning

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A business contingency plan is a backup strategy for your team or organization. It lays out how you’ll respond if unforeseen events knock your plans off track—like how you’ll pivot if you lose a key client, or what you’ll do if your software service goes down for more than three hours. Get step-by-step instructions to create an effective contingency plan, so if the unexpected happens, your team can spring into action and get things back on track.

No one wants Plan A to fail—but having a strong plan B in place is the best way to be prepared for any situation. With a solid backup plan, you can effectively respond to unforeseen events effectively and get back on track as quickly as possible. 

A contingency plan is a proactive strategy to help you address negative developments and ensure business continuity. In this article, learn how to create a contingency plan for unexpected events and build recovery strategies to ensure your business remains healthy.

What is contingency planning?

What is a contingency plan .

A contingency plan is a strategy for how your organization will respond to important or business-critical events that knock your original plans off track. Executed correctly, a business contingency plan can mitigate risk and help you get back to business as usual—as quickly as possible. 

You might be familiar with contingency plans to respond to natural disasters—businesses and governments typically create contingency plans for disaster recovery after floods, earthquakes, or tornadoes. 

But contingency plans are just as important for business risks. For example, you might create a contingency plan outlining what you will do if your primary competitors merge or how you’ll pivot if you lose a key client. You could even create a contingency plan for smaller occurrences that would have a big impact—like your software service going down for more than three hours.

Contingency planning vs risk management

Project risk management is the process of identifying, monitoring, and addressing project-level risks. Apply project risk management at the beginning of the project planning process to prepare for any risks that might come up. To do so, create a risk register to identify and monitor potential project risks. If a risk does happen, you can use your risk register to proactively target that risk and resolve it as quickly as possible. 

A contingency plan is similar to a project risk management plan or a crisis management plan because it also helps you identify and resolve risks. However, a business contingency plan should cover risks that span multiple projects or even risks that could affect multiple departments. To create a contingency plan, identify and prepare for large, business-level risks.

Contingency planning vs crisis management

Contingency planning is a proactive approach that prepares organizations for potential emergencies by implementing pre-planned risk mitigation strategies. It involves identifying threats and crafting strategies in advance. 

Crisis management , on the other hand, is reactive, focusing on immediate response and damage control when a crisis occurs. While contingency planning sets the stage for effective handling of emergencies, crisis management involves real-time decision-making and project management during an actual crisis. Both are important for organizations and businesses to maintain their stability and resilience.

Contingency plan examples

There are a variety of reasons you’d want to set up a contingency plan. Rather than building one contingency plan, you should build one plan for each type of large-scale risk or disaster that might strike. 

Business contingency plan

A business contingency plan is a specialized strategy that organizations develop to respond to particular, unforeseen events that threaten to disrupt regular operations. It's kind of like a business continuity plan, but there's one key difference. 

While business continuity plans aim to ensure the uninterrupted operation of the entire business during a crisis, a business contingency plan zeroes in on procedures and solutions for specific critical incidents, such as data breaches, supply chain interruptions, or key staff unavailability. 

A business contingency plan could include:

Strategies to ensure minimal operational disruption during crises, such as unexpected market shifts, regulatory compliance changes, or severe staff shortages.

Partnerships with external agencies that can provide support in scenarios like environmental hazards or public health emergencies.

A comprehensive communication strategy with internal and external stakeholders to provide clear, timely information flow during crises like brand reputation threats or legal challenges.

Environmental contingency plan

While severe earthquakes aren’t particularly common, being unprepared when “the big one” strikes could prove to be catastrophic. This is why governments and businesses in regions prone to earthquakes create preparedness initiatives and contingency plans.

A government contingency plan for an earthquake could include things like: 

The names and information of the people designated to handle certain tasks in advance to ensure the emergency response is quick and concise

Ways to educate the public on how to respond when an earthquake hits

A timeline for emergency responders.

Technology contingency plan

If your business is particularly data-heavy, for example, ensuring the safety and cybersecurity of your information systems is critical. Whether a power surge damages your servers or a hacker attempts to infiltrate your network, you’ll want to have an emergency response in place.

A business’s contingency plan for a data breach could involve: 

Steps to take and key team members to notify in order to get data adequately secured once more

The names and information of stakeholders to contact to discuss the impact of the data breach and the plan to protect their investment

A timeline to document what is being done to address the breach and what will need to be done to prevent data breaches in the future

Supply chain contingency plan

Businesses that are integral parts of the supply chain, such as manufacturing entities, retail companies, and logistics providers, need an effective supply chain contingency plan to continue functioning smoothly under unforeseen circumstances.

These plans hedge against supply chain disruptions caused by events like natural disasters or technological outages and help organizations reduce downtime and ensure real-time operational capabilities. 

A supply chain contingency plan could include:

Secure critical data and systems while promptly notifying key team members, such as IT staff and management, for immediate action.

A predetermined list of essential stakeholders, including suppliers, customers, investors, and authorities, should be contacted to inform them about the disruption and steps being taken.

A detailed timeline is essential for documenting the immediate response and outlining long-term strategies to prevent future disruptions in the supply chain.

Pandemic contingency plan

In the face of a global health crisis, a pandemic contingency plan is vital for organizations in healthcare, retail, and manufacturing. This plan focuses on mitigation strategies to minimize operational disruptions and ensure the safety of employees while maintaining business continuity. 

A pandemic response plan could include:

A comprehensive health and safety protocol for employees, which integrates regular health screenings, detailed risk analysis, and emergency medical support as key components.

Flexible work arrangements and protocols for remote operations and digital communication.

A list of key personnel and communication channels for immediate response and coordination.

Regularly reviewing and adapting the pandemic contingency plan as part of an ongoing disaster recovery plan to address evolving challenges and lessons learned.

How to create a contingency plan

You can create a contingency plan at various levels of your organization. For example, if you're a team lead, you could create a contingency plan for your team or department. Alternatively, company executives should create business contingency plans for situations that could impact the entire organization. 

As you create your contingency plan, make sure you evaluate the likelihood and severity of each risk. Then, once you’ve created your plan—or plans—get it approved by your manager or department head. That way, if a negative event does occur, your team can leap to action and quickly resolve the risk without having to wait for approvals.

1. Make a list of risks

Before you can resolve risks, you first need to identify them. Start by making a list of any and all risks that might impact your company. Remember: there are different levels of contingency planning—you could be planning at the business, department, or program level. Make sure your contingency plans are aligned with the scope and magnitude of the risks you’re responsible for addressing. 

A contingency plan is a large-scale effort, so hold a brainstorming session with relevant stakeholders to identify and discuss potential risks. If you aren’t sure who should be included in your brainstorming session, create a stakeholder analysis map to identify who should be involved.

2. Weigh risks based on severity and likelihood

You don’t need to create a contingency plan for every risk you lay out. Once you outline risks and potential threats, work with your stakeholders to identify the potential impact of each risk. 

Evaluate each risk based on two metrics: the severity of the impact if the risk were to happen and the likelihood of the risk occurring. During the risk assessment phase, assign each risk a severity and likelihood—we recommend using high, medium, and low. 

3. Identify important risks

Once you’ve assigned severity and likelihood to each risk, it’s up to you and your stakeholders to decide which risks are most important to address. For example, you should definitely create a contingency plan for a risk that’s high likelihood and high severity, whereas you probably don’t need to create a contingency plan for a risk that’s low likelihood and low severity. 

You and your stakeholders should decide where to draw the line.

4. Conduct a business impact analysis

A business impact analysis (BIA) is a deep dive into your operations to identify exactly which systems keep your operations ticking. A BIA will help you predict what impact a specific risk could have on your business and, in turn, the response you and your team should take if that risk were to occur. 

Understanding the severity and likelihood of each risk will help you determine exactly how you will need to proceed to minimize the impact of the threat to your business. 

For example, what are you going to do about risks that have low severity but high likelihood? What about risks that are high in severity, but relatively low in likelihood? 

Determining exactly what makes your business tick will help you create a contingency plan for every risk, no matter the likelihood or severity.  

[inline illustration] Business impact analysis for a contingency plan (example)

5. Create contingency plans for the biggest risks

Create a contingency plan for each risk you’ve identified as important. As part of that contingency plan, describe the risk and brainstorm what your team will do if the risk comes to pass. Each plan should include all of the steps you need to take to return to business as usual.

Your contingency plan should include information about:

The triggers that will set this plan into motion

The immediate response

Who should be involved and informed?

Key responsibilities, including a RACI chart if necessary

The timeline of your response (i.e. immediate things to do vs. longer-term things to do)

[inline illustration] 5 steps to include in your contingency plan (infographic)

For example, let’s say you’ve identified a potential staff shortage as a likely and severe risk. This would significantly impact normal operations, so you want to create a contingency plan to prepare for it. Each person on your team has a very particular skill set, and it would be difficult to manage team responsibilities if more than one person left at the same time. Your contingency plan might include who can cover certain projects or processes while you hire a backfill, or how to improve team documentation to prevent siloed skillsets. 

6. Get approval for contingency plans

Make sure relevant company leaders know about the plan and agree with your course of action. This is especially relevant if you’re creating team- or department-level plans. By creating a contingency plan, you’re empowering your team to respond quickly to a risk, but you want to make sure that course of action is the right one. Plus, pre-approval will allow you to set the plan in motion with confidence—knowing you’re on the right track—and without having to ask for approvals beforehand.

7. Share your contingency plans

Once you’ve created your contingency plans, share them with the right people. Make sure everyone knows what you’ll do, so if and when the time comes, you can act as quickly and seamlessly as possible. Keep your contingency plans in a central source of truth so everyone can easily access them if necessary.

Creating a project in a work management platform is a great way of distributing the plan and ensuring everyone has a step-by-step guide for how to enact it.

8. Monitor contingency plans

Review your contingency plan frequently to make sure it’s still accurate. Take into account new risks or new opportunities, like new hires or a changing business landscape. If a new executive leader joins the team, make sure to surface the contingency plan for their review as well. 

9. Create new contingency plans (if necessary)

It’s great if you’ve created contingency plans for all the risks you found, but make sure you’re constantly monitoring for new risks. If you discover a new risk, and it has a high enough severity or likelihood, create a new contingency plan for that risk. Likewise, you may look back on your plans and realize that some of the scenarios you once worried about aren’t likely to happen or, if they do, they won’t impact your team as much.

Common contingency planning pitfalls—and how to avoid them

A contingency plan is a powerful tool to help you get back to normal business functions quickly. To ensure your contingency planning process is as smooth as possible, watch out for common pitfalls, like: 

Lack of buy-in

It takes a lot of work to create a contingency plan, so before you get started, ensure you have support from executive stakeholders. As you create your plan, continuously check in with your sponsors to ensure you’ve addressed key risks and that your action plan is solid. By doing so, you can ensure your stakeholders see your contingency plan as something they can get behind.

Bias against “Plan B” thinking

Some company cultures don’t like to think of Plan B—they like to throw everything they have at Plan A and hope it works. But thinking this way can actually expose your team to more risks than if you proactively create a Plan B.

Think of it like checking the weather before going sailing so you don’t accidentally get caught in a storm. Nine times out of ten, a clear sunny day won’t suddenly turn stormy, but it’s always better to be prepared. Creating a contingency plan can help you ensure that, if a negative event does occur, your company will be ready to face it and bounce back as quickly as possible. 

One-and-done contingency plans

It takes a lot of work to put a contingency plan together. Sometimes when you’ve finished, it can be tempting to consider it a job well done and forget about it. But make sure you schedule regular reminders (maybe once or twice a year) to review and update your contingency plan if necessary. If new risks pop up, or if your business operations change, updating your contingency plan can ensure you have the best response to negative events.  

[inline illustration] The easiest ways to prevent contingency plan pitfalls (infographic)

You’ve created a contingency plan—now what?

A contingency plan can be a lot of work to create, but if you ever need to use it, you’ll be glad you made one. In addition to creating a strong contingency plan, make sure you keep your plan up-to-date.

Being proactive can help you mitigate risks before they happen—so make sure to communicate your contingency plan to the team members who will be responsible for carrying them out if a risk does happen. Don’t leave your contingency plan in a document to collect dust—after creating it, you should use it if need be!

Once you’ve created the plan, make sure you store it in a central location that everyone can access, like a work management platform . If it does come time to use one of your contingency plans, storing them in a centrally accessible location can help your team quickly turn plans into action.

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Risky business: 6 steps to assessing cyber risk for the enterprise

Risk is an unavoidable consequence of doing business in the digital age. These six steps for creating a risk assessment plan can help anticipate the danger.

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With the explosive rise of digital information, the continued success of modern enterprises has become inextricably bound to the effective use and management of data. However new efficiency-driving technologies, global interconnectivity, and remote work have also introduced several significant and high-profile information risks.

The specter of risk is leaving organizations with no choice but to improve the overall management of various cyber risks. What follows is a step-by-step process (based on the Information Security Forum’s IRAM2 methodology) that cybersecurity and risk practitioners can leverage to assess and manage information risk.

Step 1: Scoping exercises

The objective of a scoping exercise is to provide a business-centric view of an identified risk. This involves achieving alignment and agreement between stakeholders on the business scope (intellectual property, brand or reputation, organizational performance) and the technological scope of the assessment (information architecture, user profiling, assessment of a technology or a service).

This exercise can help determine which party will be responsible for assessing the various risk domains and the mandate behind a particular risk assessment. For example, choosing who will handle the introduction of a new business service or technology or address management concerns about a particular area of the business.

Step 2: Business impact assessment (BIA)

A BIA is used to determine the potential business impact should any information asset or system have its confidentiality, availability, or integrity compromised. The first step in a BIA is to identify all relevant information assets, such as customer and financial data, and information used for the operation of services and systems, across all environments and across the entire information lifecycle (input, processing, transmission, storage).

Once assets are identified, a value (rank or priority) can be assigned to them. Then the extent of any potential security incident can be determined by comparing realistic scenarios comprising the most reasonable impact with worst-case scenarios for each asset.

Step 3: Threat profiling

This phase helps to identify and prioritize threats and understand how they can manifest. Threat profiling starts with the identification of potentially relevant threats through discussion with key stakeholders and analyzing available sources of threat intelligence (e.g., an internal threat intelligence team or external commercial feeds).

Once the threat landscape is built, each threat it contains should be profiled. Threats can be profiled based on two key risk factors: likelihood of initiation — the likelihood that a particular threat will initiate one or more threat events — and threat strength, or how effectively a particular threat can initiate or execute threat events.

Threats can also be further profiled by separating them into an overarching group: adversarial, accidental, or environmental.

Step 4: Vulnerability Assessment

Once threat profiling is completed, the next phase is to identify the degree to which information assets are vulnerable against each identified threat. A vulnerability assessment is used to examine the extent of the relevance of each key control as well as the performance and quality of its implementation.

Each vulnerability must be assessed and expressed in terms of its relative strength of controls. The strength of controls can be calculated based on the stakeholder rating for that control, along with supporting information such as control characteristics, performance, deficiencies, and documentation.

At the end of the assessment, the practitioner will have gained a solid understanding of which information assets are vulnerable against which threat event.

Step 5: Risk evaluation

By evaluating risks, organizations can map how likely threats are to succeed, what the worst-case business impact would be, and how these can fit into their overall risk management plan.

The first step is to choose the most relevant impact scenario for each risk. This means deciding between a realistic outcome, considering the threat’s strength, or a worst-case scenario.

Secondly, it’s crucial to identify existing or planned controls that might lessen the threat’s impact. Like other control assessments, judging how much these controls reduce the inherent impact is subjective. Here, the experience of the risk practitioner and key stakeholders plays a vital role.

Step 6: Risk treatment

This step explores various approaches to managing information risk:

Mitigation: To build stronger defenses, improve existing controls and implement new ones to lessen the impact of a potential attack.

Avoidance: Avoid or eliminate any activities that could trigger or lead to potential risk.

Transfer: Allow another party to shoulder some level of risk, for example, obtaining cyber insurance.

Acceptance: Acknowledge the possibility of the risk happening and its potential fallout, but take no further action based on the organization’s risk tolerance.

Risk treatment should be guided by an organization’s risk appetite. Evaluate each risk individually to determine whether it exceeds the organization’s risk tolerance. When all risk treatment options are clear, create a risk treatment plan. Follow through with executing the plan and monitoring the results to ensure that risk management efforts are successful.

Using the six steps of risk assessment

At the end of the sixth step, the risk assessment process is effectively complete. The practitioner has gained a better understanding of the assessed environment. This includes a clear picture of the relevant threats, the associated vulnerabilities, and the prioritized risks. A risk treatment plan has been developed and implemented to reduce risks to an acceptable level.

It’s important to remember that the world of information security is dynamic; threat events, vulnerabilities and their impacts on the business are fluid and evolving. Practitioners and stakeholders should consistently evaluate risks especially when the organization or the environment undergoes major changes or mitigation efforts.

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Steve Durbin is chief executive of the Information Security Forum, an independent, not-for-profit association dedicated to investigating, clarifying, and resolving key issues in information security and risk management by developing best practice methodologies, processes, and solutions that meet the business needs of its members. ISF membership comprises the Fortune 500 and Forbes 2000. Find out more at www.securityforum.org.

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How To Start Writing A Business Plan That Works

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For the entrepreneur, knowing how to start writing a business plan can be as exhilarating as it is overwhelming. The business plan is a foundational document and the blueprint of your business and is critical for securing funding, setting clear goals, and communicating your vision to the world.

Let’s explore the significance of a business plan, the essential elements it should include, and strategies to forge a plan that resonates with stakeholders and steers your business toward success.

Whether you are about to launch your first business or need to revitalize an existing business strategy, a business plan provides the foundation that supports your entrepreneurial journey.

Why a Business Plan Is Needed

A business plan is not solely for the benefit of a bank manager or an investor . The business plan is a document that helps bring clarity to your vision and can guide every decision and strategy within your company.

A well written business plan forces you to put your goals and ideas into concrete, manageable steps. It cuts through the noise, ensuring you stay focused on what truly matters for your business’s growth.

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For startups looking to secure that critical initial investment, a business plan is often the first point of reference for potential backers. It’s a chance to sell your vision, show your financial acumen, and demonstrate a roadmap to profit.

Identifying potential pitfalls early is a vital aspect of proactive business ownership. A good business plan helps you prepare for the unexpected and develop strategies to mitigate risk and safeguard the longevity of your business.

Setting clear, measurable goals in your business plan provides a framework for tracking your progress. This will give you the insight needed to pivot or double down on strategies as the market dictates.

Creating Your Story

Before you start drafting sections and compiling data, step back and consider the story of your business. Your plan should be like a good book, with a clear narrative arc that compels the reader from the first sentence to the last.

Any good story is rooted in an understanding of the world it inhabits. Your business's narrative begins with a comprehensive analysis of the industry in which you operate, as well as the consumers you aim to serve.

Think about how you define your unique selling proposition (USP) . What sets your business apart from competitors? All good stories have a unique twist, and your business plan should articulate what makes your venture different from, and better than, the competition.

Introduce your team into the story. Highlight their expertise, experience, and any relevant achievements that lend credibility to the business’s ability to execute on its vision.

Writing Your Business Plan Is Just the Beginning

A business plan can span from a quick roadmap sketched on the back of a napkin to a hefty document carefully crafted to align with industry standards. Regardless of size, it should contain certain fundamental elements .

The act of writing a business plan, while pivotal, is just the first step in an ongoing process of refinement and execution.

Here’s how to make sure your business plan is a living document:

1. Regular reviews and updates

Markets shift, consumer behavior changes, and your business will grow. Your plan must evolve with these factors, which makes regular reviews and updates a must-do.

2. Be realistic

It’s essential to be both ambitious and realistic in your plan. Don’t over-inflate projections or underestimate costs. An unrealistic plan is as unattractive to investors as a lack of vision and ambition.

3. Seek professional input

Don’t be afraid to ask for help. Experienced business advisors, accountants, and mentors can provide invaluable feedback and spot issues you may have missed.

4. Start small

Your first draft doesn’t have to be perfect. Write down your initial thoughts, outline your ideas, and refine them over time. Starting with a large plan can be intimidating but working on it gradually can be a more manageable and effective approach.

The bottom line is that writing a business plan can feel overwhelming, but with the right approach and attention to detail, you can create a document that not only articulates your vision but actively works to make that vision a reality. It’s a living, breathing narrative that outlines your business’s course of action, and should be treated with care and enthusiasm.

Melissa Houston, CPA is the author of Cash Confident: An Entrepreneur’s Guide to Creating a Profitable Business . She is the founder of She Means Profit, which is a podcast and blog . As a Finance Strategist for small business owners, Melissa helps successful business owners increase their profit margins so that they keep more money in their pocket and increase their net worth.

The opinions expressed in this article are not intended to replace any professional or expert accounting and/or tax advice whatsoever.

Melissa Houston

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Ukraine war latest: Moscow 'very likely' behind GPS disruptions; Russian personnel 'killed or injured' in Ukrainian strikes

Ukraine conducted "coordinated strikes" on a military airbase inside Russia overnight, a Ukrainian military source has told Sky News. The operation, which took place early this morning, included attacks against Russian SU-34 fighter-bombers.

Friday 5 April 2024 17:01, UK

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  • Ukraine conducts 'coordinated strikes' on military airbase inside Russia, source tells Sky News 
  • As many as 20 airfield personnel 'killed or injured' | 'Six Russian warplanes destroyed'
  • Explained: What is the Morozovsk airfield?
  • Russia 'very likely responsible' for Baltic GPS disruptions, Germany says
  • Kyiv denies Russian forces have reached eastern town | Moscow claims control of another village
  • Explained: How the war has strayed outside Ukraine's borders
  • Big picture : What's happening with war?

That's it for our coverage for today, but before we go - let's recap the day's key happenings. 

Airbase strikes

By far the biggest story of the day is regarding overnight Ukrainian strikes on an airfield inside Russia - news we broke exclusively here at Sky News via our  Ukraine producer  Artem Lysak and  security and defence editor  Deborah Haynes.

Ukrainian sources have since indicated that as many as 20 Russian service personnel were killed or wounded in the attack on Morozovsk airfield in Rostov. 

Up to eight aircraft were damaged, while as many as six were destroyed completely, Ukrainian sources claimed.

The airbase has been the staging post for Russian bombings on the frontline since the beginning of the full-scale invasion in 2022.

It is home to the 559th Bomber Aviation Regiment within the 1st Guards Composite Aviation Division.

This unit has three squadrons of SU-34s which are regularly used to bomb Ukrainian forces on the frontline.

Claim that nuclear plant targeted again

Russia has once again claimed that Ukraine has tried to attack the Zaporizhzhia nuclear power plant. 

Critical infrastructure was not thought to have been damaged despite the drone attack, state media quoted the plant's Moscow-installed management as saying. 

Both Ukraine and Russia have accused the other of trying to create a nuclear disaster by attacking the plant - which has been under Moscow's control since the early days of the war.

Separately - and not thought to be linked to the war in Ukraine - authorities in the far eastern Russian city of Khabarovsk have declared an emergency after radiation was detected in the area.

No one has been injured or exposed to radiation and there is no risk to public health, TASS quoted the local branch of Russia's consumer safety watchdog as saying.

Russian advances? 

Russia reported advances in two areas of Donetsk. 

The defence ministry said Russian troops had reached the suburbs of the town of Chasiv Yar - which was denied by Ukraine. 

Kyiv did note fighting in the area, however. 

Additionally and without providing details or evidence, the ministry said troops had also captured the village of Vodyane, which is just northwest of Donetsk city and slightly southwest of Avdiivka. 

Ukraine is yet to respond to the claims regarding Vodyane.

Lord Cameron will travel to the US next week where he will urge politicians to approve a package of military aid for Ukraine.

The foreign secretary said he would meet with Republican House Speaker Mike Johnson to urge him to pass the bill - which he has held up for months. 

"Britain has put forward its money for Ukraine this year, so has the European Union. America needs to do it," he said on X. 

"Speaker Johnson can make it happen in Congress. I am going to go see him next week and say we need that money, Ukraine needs that money."

The bill, worth some $95bn (£75bn), was approved by the Democrat-led Senate on 13 February, but has faced stiff opposition in the Republican-controlled House of Representatives.

Both houses of Congress must approve the bill before President Biden can sign it into law. 

Some $60bn (£47bn) of the package is allocated for military aid for Ukraine alone. 

However, former president Donald Trump and his Republican allies in Congress want funding directed toward domestic issues such as border control, rather than on foreign wars. 

Several Russian personnel have been expelled from the NATO headquarters, secretary-general Jens Stoltenberg has said. 

It is not clear when the expulsions took place. 

"We realised that they were carrying out activities that were not actually diplomatic work, but intelligence work," Mr Stoltenberg told Bild . 

He did not say how many had been expelled, nor offer any detail as to what intelligence they had gathered while at the NATO headquarters, which is located in Brussels. 

A Moscow court has placed an 11th suspect in last month's concert hall attack in pre-trial detention, Russian officials have said.

The suspect, Muhammad Zoir Sharipzoda, a Tajik national, is accused of committing a terrorist act, the court said.

At least 144 people were killed when the so-called IS-K targeted the venue - which is just outside Moscow - at the end of last month.

This morning, Russia's investigative committee claimed it had recovered images from the phone of one of the shooters, which it said may indicate a connection between the Ukraine war and the attack (see 8.29am post). 

Ukraine has strenuously denied any involvement after repeated Russian accusations, including from Vladimir Putin, that Kyiv was involved or aware of the attack in some capacity. 

The West has similarly dismissed suggestions Kyiv was involved and several leaders have accused Russia of using the attack as an excuse to expand its operations in Ukraine. 

At least two people have died and six have been injured by a Russian attack in Zaporizhzhia, the head of Ukraine's military administration for the region has said. 

A nine-year-old boy was among the injured, while the dead are a man and a woman of unspecified age, Ivan Fedorov said on Telegram.

The boy's mother, 36, was also injured, alongside young men in their 20s and a man and woman in their 50s.

Mr Fedorov did not say how the attack was carried out, and Russia has not commented on the claims. 

He shared this unverified image of the damage purportedly caused by the attack, but offered no details as to what the building was. 

As we reported in our 2.50pm post, Russia has claimed today that Ukraine has been trying to hit the nuclear power plant in Zaporizhzhia with drones. 

As we've been reporting throughout today, Ukraine launched a coordinated drone attack on an airbase inside Russian territory overnight. 

Ukrainian sources have indicated that as many as 20 Russian service personnel were killed or wounded in the attack on Morozovsk airfield in Rostov. 

This footage shows the attack...

In the latest in a string of accusations of a similar nature, Russia has again claimed that Ukraine has tried to attack the Zaporizhzhia nuclear power plant. 

"The Ukrainian armed forces hit the territory of the Zaporizhzhia nuclear power plant with several UAVs (drones)," Russian state media outlet TASS cites the station's Moscow-installed management as saying. 

However, critical infrastructure is not thought to have been damaged, it added. 

Ukraine has not responded to the latest accusations from Moscow - which are unverified.  

Russia is "very likely" to have been behind a series of disturbances affecting GPS navigation in the Baltic region, the German defence ministry has claimed. 

The ministry pointed to the Russian enclave of Kaliningrad as a source of the problem.

"The persistent disruptions to the global navigation satellite system are very likely of Russian origin and are based on disruptions in the electromagnetic spectrum, including those originating in the Kaliningrad Oblast," a spokesperson said.

However, the spokesperson did not offer any details as to how Berlin came to its conclusions and the Russian embassy in the country has not responded to a request for comment. 

Similarly last month, a government source said that Russia was believed to have jammed the satellite signal on an aircraft used by UK Defence Secretary Grant Shapps when it flew close to Kaliningrad.

Kaliningrad is a Russian territory wedged between Lithuania and Poland on the coast of the Baltic Sea.

These images show Russian troops fighting in unspecified locations on the frontlines of Moscow's war on Ukraine.

The Russian Ministry of Defence has reported steady advances in recent weeks, including today when it said troops had reached the suburbs of one town (see 9.25am post) and to have captured a village (see previous post). 

Ukraine has complained of "difficult" battlefield conditions with ammunition remaining scant, but has rejected many Russian claims about advances or settlement captures. 

Russia's defence ministry says its forces have captured another village in the Donetsk region.

Without providing details or evidence, the ministry said troops had captured Vodyane, which is just northwest of Donetsk city and slightly southwest of Avdiivka. 

This follows a series of statements from Moscow claiming to have seized settlements in a broad advance following the fall of the city of Avdiivka into Russian hands in February. 

Ukraine has not responded to the latest claims about Vodyane. 

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    Cyber risk is a form of business risk. More specifically, it's the potential for business losses of all kinds in the digital domain—financial, reputational, operational, productivity related, and regulatory related. While cyber risk originates from threats in the digital realm, it can also cause losses in the physical world, such as damage ...

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    1. Prepare supporting documentation. You'll want to review existing project management documentation to help you craft your risk management plan. This documentation includes: Project Charter: among other things, this document establishes the project objectives, the project sponsor, and you as the project manager.

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    2. Keep business and personal activities separate. When you structure your business as an LLC or corporation, business law requires that you separate your business and personal finances. If not, you may risk "piercing the corporate veil," a term used to describe the removal of an LLC's liability protection.

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