new product development ppt presentation

Product development plan presentation: A comprehensive guide

Learn how to create a winning product development plan presentation with this step-by-step guide.

Raja Bothra

Building presentations

Hey there, fellow presentation enthusiast!

It's time to dive into the world of product development plan presentations.

In today's blog post, we're going to unravel the mysteries behind crafting a top-notch presentation that not only impresses your audience but also ensures your product development plans are crystal clear.

So, grab your favorite slide-clicker and let's get started on this exciting journey.

What is product development?

Before we dive into the nitty-gritty details of creating a winning product development plan presentation, let's make sure we're on the same page about what product development actually means.

Product development is the process of conceiving, designing, and bringing a new product to the market or enhancing an existing one. It's the creative journey that transforms ideas into tangible products that meet customer needs and, hopefully, generate revenue.

Benefits of a product development plan presentation

Now that we've defined product development, let's explore why a well-crafted product development plan presentation is crucial.

• Clarity and alignment : A presentation helps you communicate your product development strategy clearly to your team, ensuring everyone is on the same page.
• Engagement : Engaging presentations capture your audience's attention and make complex ideas easier to understand.
• Decision-making : A compelling presentation can influence key decisions, such as greenlighting a new product or funding a development project.
• Efficiency : With a structured plan in place, your team can work more efficiently, saving time and resources.

How to structure an effective product development plan presentation

Creating a winning product development plan presentation involves a structured approach. Here's a step-by-step guide:

1. Define Your Objectives - Product development ‍

Begin by outlining the goals of your product development plan. What are you trying to achieve? Are you launching a new product, enhancing an existing one, or entering new markets?

2. Understand Your Audience - Marketing communication plan

‍ Consider your audience's preferences and expectations. A well-thought-out marketing communication plan can help you tailor your presentation to resonate with your target audience.

3. Outline Your Development Stages - Product design stages

‍ Break down your product development process into stages. This can include ideation, design, testing, and launch. Each stage should be clearly defined.

4. Emphasize Product Features - Product features

‍ Highlight the key features of your product. What makes it unique? How does it solve your audience's problems?

5. Budgeting and Feasibility - Budgeting plan

‍ Discuss the budgeting plan and assess the feasibility of your project. Are you allocating resources effectively?

6. Marketing and Launch Plans - Marketing launch plan

‍ Detail your marketing and launch strategies. How will you promote your product to new and existing customers?

7. Product Testing and Enhancement - Product testing

‍ Explain how you'll test your product and make enhancements based on feedback.

8. Product life cycle

‍ Discuss the expected lifecycle of your product, including potential future phases.

Do's and don'ts on a product development plan presentation

Now that we've outlined the structure, let's dive into some essential do's and don'ts to ensure your presentation hits the mark.

• Use visuals liberally : Visual aids like slides are your best friends. Use them to illustrate your points and keep your audience engaged.
• Tell a story : Craft a narrative that guides your audience through the development journey. Stories are memorable.
• Practice : Rehearse your presentation to perfection. Confidence shines through.

Don'ts:

• Avoid overloading information : Keep your slides concise and focused. Too much information can overwhelm.
• Steer clear of jargon : Ensure your language is accessible to everyone, including non-experts.
• No wall of text : Break up text with visuals and bullet points to enhance readability.

Summarizing key takeaways

Product development : It's the process of creating or improving products to meet customer needs.

Presentation power : Effective presentations clarify strategies, engage, influence decisions, and streamline teamwork.

Structured approach :

• Define objectives.
• Know your audience.
• Breakdown stages.
• Highlight features.
• Budget wisely.
• Plan marketing.
• Test and enhance.
• Consider product lifecycle.

Presentation tips :

• Use visuals.
• Craft a compelling story.
• Avoid info overload, jargon, and text-heavy slides.

1. What is a product development plan presentation, and why is it important?

• A product development plan presentation is a strategic document that outlines the journey from product idea to launch. It leverages Prezent, powerpoint or similar presentation tools to communicate this plan effectively.
• These presentations typically consist of 5-23 slides (powerpoint presentation slides) and cover aspects such as new product development, product roadmap, business case , and product launch.

Here is a comprehensive guide on product launch presentation .

2. How can powerpoint templates enhance a product development presentation?

• PowerPoint templates (PPT templates) provide a consistent and visually appealing format for conveying your product development plan.
• They help maintain brand consistency and save time, as you don't have to create each slide from scratch.

3. What is the role of product analysis in the development process?

• Product analysis is a critical step in product development. It involves evaluating existing products (every products) and generating new product ideas.
• It helps in factors differentiating your product from others and rejuvenating it by adding new features and finding new uses.

4. How can marketing communication plans support product launches?

• Marketing communication plans, including digital marketing plans, play a crucial role in promoting and selling new products.
• They focus on presenting the product with a different twist to entice new customers, which can lead to a new category in the market.

Here is a guide on communication plan presentation

5. What are the key elements of a successful product development and launch strategy?

• A successful strategy includes product quality checks, detailed overviews of new products, and thorough product development PowerPoint presentations.
• It also involves operations plans, market development, and alternative product strategies to ensure a successful launch.

Create your product development plan presentation with prezent

Now that you've learned the ropes of crafting a compelling product development plan presentation, it's time to put your knowledge into action. Prezent, the AI presentation software trusted by Fortune companies, is here to make your journey smoother.

With 35,000+ slides, business storytelling templates, and real-time collaboration features, Prezent empowers you to save time, stay on brand, and deliver impactful presentations. Plus, with its overnight presentation service, you can have polished presentations in your inbox by the next business day.

Don't wait! Elevate your product development presentations with Prezent and leave your audience in awe.

In conclusion, creating a stellar product development plan presentation is an art that requires careful planning, storytelling prowess, and the right tools. Now, armed with knowledge and Prezent , you're ready to take your product development journey to new heights.

Try our free trial or book a demo today with Prezent!

Happy presenting!

More zenpedia articles

Empathy in communication: The role of empathetic communication for successful business

Speak to their minds: Understand the psychology of the audience

Strategic planning presentation: A comprehensive guide

Get the latest from Prezent community

Join thousands of subscribers who receive our best practices on communication, storytelling, presentation design, and more. New tips weekly. (No spam, we promise!)

Product Development

Download and customize this and 500+ other business templates

Start here ⬇️

Voila! You can now download this Presentation

How do you stay innovative and grow in a competitive market? Effective product development allows companies to sustain, grow, and thrive in both old and new markets. In this article, we'll explain what Product Development is, how to use it, how to customize our template to develop your own product, and if you watch until the end, you'll learn how Nike uses Product Development to beat the market. Our Product Development framework is useful for aspirational product developers who want to learn the product development process and for seasoned product managers who want to improve workflows with additional tools. The customizable template includes some of the best Product Development tools available today, such as Stage-Gate Process, Product Life Cycle, Product Dimensions, Growth Strategies, Scoring Models, and 25 other tools. Read on for a breakdown of how some of these tools can be used to develop a unique and innovative product.

5 questions and answers

How can the Scoring Models tool enhance the product development process?

Scoring Models tool can significantly enhance the product development process by providing a systematic and objective way to evaluate and rank product ideas. This tool allows teams to assign scores to different aspects of a product idea, such as its feasibility, market potential, and alignment with company strategy. By comparing the scores of different product ideas, teams can prioritize which ones to develop based on their potential for success. This not only helps in making informed decisions but also in managing resources effectively.

What are some of the growth strategies included in the Product Development framework?

The Product Development framework includes several growth strategies. These include the Stage-Gate Process, which is a systematic approach to new product development that divides the process into a series of stages separated by gates. The Product Life Cycle strategy, which involves understanding the different stages a product goes through from introduction to withdrawal or eventual demise. Product Dimensions strategy, which involves understanding the different aspects of a product and how they can be improved or changed to drive growth. Scoring Models are also used as a strategy to evaluate and prioritize different product ideas based on a set of predetermined criteria. These strategies, among others, are used to drive growth in the product development process.

Can you explain how the Product Life Cycle tool can be used in the product development process?

The Product Life Cycle tool is a crucial part of the product development process. It helps in understanding the stages a product goes through from when it was first thought of until it finally is removed from the market. The stages include Introduction, Growth, Maturity, and Decline. During the Introduction stage, the product is developed and launched into the market. In the Growth stage, sales start climbing quickly. The Maturity stage is where sales will peak. Lastly, during the Decline stage, sales start to fall. Understanding these stages helps in planning and managing marketing strategies at each stage, predicting sales volume, and deciding when it might be appropriate to discontinue a product.

While new product development is the process companies use to stay competitive and innovative in a crowded market, the risk of failure is high. But with the right strategy, a product manager can streamline the process with an emphasis on the creation of value for the customer.

Slide highlights

Stage-gate process.

The stage-gate development process, also referred to as phase-gate development, divides the product development process into different stages. Each stage is separated into decision points that inform the following stage. This slide provides a step-by-step guide that can be used for each new product. For instance, the initial idea for a product is followed by a preliminary screening gate. This gate determines whether or not a product manager wants to move forward with the development process. It's important to conduct market research and competitive analysis here before the project proceeds.

Are there any case studies that demonstrate the effectiveness of the stage-gate development process in product development?

Yes, there are numerous case studies that demonstrate the effectiveness of the stage-gate development process in product development. Companies like 3M, Procter & Gamble, and Microsoft have successfully implemented this process. For instance, 3M used the stage-gate process to develop its Post-it Notes. The process allowed them to identify potential issues early on and make necessary adjustments, leading to the successful launch of the product. Similarly, Procter & Gamble used the process to develop and launch its Swiffer product line. The stage-gate process helped them to thoroughly evaluate the product at each stage, ensuring its success in the market.

How can companies effectively use the stage-gate development process in their product development operations?

Companies can effectively use the stage-gate development process in their product development operations by dividing the process into different stages, each separated by decision points or "gates". At each gate, a decision is made whether to move forward with the project based on the results of the previous stage. For instance, after the initial idea for a product, a preliminary screening gate is set up. This gate determines whether a product manager wants to proceed with the development process. It's crucial to conduct market research and competitive analysis at this stage before the project proceeds. This process helps in managing risks, making informed decisions, and ensuring that only viable products reach the market.

What are common challenges in implementing the stage-gate development process and how can they be overcome?

Common challenges in implementing the stage-gate development process include lack of clear objectives, inadequate market research, poor project management, and resistance to change. These challenges can be overcome by setting clear and measurable objectives, conducting thorough market research, employing effective project management techniques, and fostering a culture of change and innovation.

If it passes the preliminary screening, then the team moves forward to the preliminary investigation stage. The preliminary investigation stage is where the team decides what the development process will entail. If this is approved through a second screening, the next stage is to build a business case. Once a decision has been made on the business case, then it's time to move forward to the stage in which the product is finally developed. After a post-development assessment, the PM decides if it's ready to test and validate. After this validation stage, a post-launch review is conducted to decide if the product is ready for launch. (Slide 7)

What insights can be gained from a post-launch review in the Product Development process?

A post-launch review in the product development process can provide several insights. It can help identify if the product met its intended goals and objectives, and if it was successful in the market. It can also provide insights into customer feedback and satisfaction, and how the product is performing against competitors. Additionally, it can help identify any issues or problems that need to be addressed for future product launches. This review is crucial for continuous improvement and for making informed decisions for future product development.

How does the post-development assessment ensure the product's readiness for the market?

The post-development assessment is a critical stage in the product development process. It involves a thorough evaluation of the product after it has been developed, before it is tested and validated. This assessment ensures the product's readiness for the market by checking if the product meets the defined specifications and requirements, if it functions as intended, and if it fulfills the needs it was designed to address. It may also involve assessing the product's potential market impact, its competitive advantage, and its alignment with the company's business strategy. If the product passes this assessment, it is deemed ready for testing and validation, and eventually, for launch.

What is the importance of building a business case in the Product Development framework?

Building a business case in the Product Development framework is crucial as it provides a justification for undertaking a project or product development. It outlines the benefits, costs, and risks associated with the project, allowing decision-makers to weigh the project's potential value against its costs. This helps in making informed decisions about whether to proceed with the project, what resources to allocate, and how to manage potential risks. Without a solid business case, a project may lack clear direction and purpose, leading to wasted resources and potential failure.

Product life cycle

All products follow a similar life cycle. There's an initial introduction period, followed by a period of growth, then maturity, saturation, and possible further development. It's important to pay attention to the revenue curve, as its peak will determine the change from maturity to saturation, which can lead to three common outcomes. Worst case scenario, once revenue reaches its peak, it will either lead to the end of a product's life or a contraction in the product's market. On the positive end of the spectrum, new features could lead to a stage of renewed growth that extends the product's lifecycle. (Slide 10)

What strategies can be used to prevent a contraction in the product's market?

There are several strategies that can be used to prevent a contraction in a product's market. First, continuous innovation is key. This could involve adding new features to the product, improving its design, or finding new uses for it. Second, effective marketing can help maintain demand for the product. This could involve targeting new customer segments, entering new markets, or launching new marketing campaigns. Third, maintaining high product quality can also help prevent market contraction. This could involve investing in quality control, customer service, or after-sales support.

How can new features extend a product's lifecycle?

New features can extend a product's lifecycle by renewing interest in the product and providing additional value to the customers. This can lead to a stage of renewed growth, effectively extending the product's lifecycle. It's important to ensure that these new features align with customer needs and market trends to effectively drive growth.

What are the possible outcomes when a product reaches maturity or saturation?

When a product reaches maturity or saturation, there are typically three common outcomes. The worst-case scenario is that the product's life ends as it no longer meets the market's needs or a contraction in the product's market occurs due to decreased demand. On the positive end, the product could undergo further development or innovation, introducing new features that lead to a stage of renewed growth, effectively extending the product's lifecycle.

Product dimensions

A new product should always provide a customer with unique benefits to differentiate it from the competition. There are three main dimensions to every product. The first dimension is the core product in development. This is surrounded by a second dimension of core customer benefits, which are features or services the product provides to the customer. These could be the product's design, packing, quantity, functionality, or even branding. The third dimension is the extended products or services. These could be product-related services like step-by-step tutorials, payment terms, construction and installation, or free delivery.

How can the Product Development framework improve workflows for seasoned product managers?

The Product Development framework can improve workflows for seasoned product managers in several ways. Firstly, it provides a structured approach to product development, ensuring all aspects of the product are considered, from core features to extended services. This can streamline decision-making and reduce the risk of overlooking important factors. Secondly, it encourages a customer-centric approach, focusing on the unique benefits the product can provide to the customer. This can lead to more successful products that meet customer needs and expectations. Lastly, it can facilitate better communication and collaboration within the product development team, as everyone understands the process and their role within it.

What could be some extended products or services in the Product Development framework?

Extended products or services in the Product Development framework could include product-related services that enhance the customer's experience or add value to the core product. These could be step-by-step tutorials that help the customer understand how to use the product, flexible payment terms that make the product more affordable, construction and installation services that ensure the product is set up correctly, or free delivery that adds convenience for the customer.

What are some examples of core customer benefits in the context of product development?

Core customer benefits in the context of product development are the unique features or services that a product provides to the customer. These benefits differentiate the product from its competitors. Examples of core customer benefits could include the product's design, packaging, quantity, functionality, or even branding. These benefits are part of the second dimension of a product, which surrounds the core product in development.

For a company like Amazon, delivery is a core benefit rather than an extended service, while delivery from IKEA is an extended service as it's secondary to IKEA's core product of build-it-yourself furniture that customers select in-store. (Slide 12)

ABC analysis

ABC Analysis can be used to analyze revenues over a company's range of products. Plot each product in one of three ranges according to the product's volume of revenue share. In this example, only three products (according to the X-axis) in the A range account for over 60% of revenue (according to the Y-axis). Meanwhile, five products in the B range generate 30% of revenue, while 12 products in the C range generate only 10% of the revenue. When a PM determines the importance of each product range, efforts can be increased and directed towards products that provide maximum value. (Slide 14)

Having a great product that delivers the right value to customers is a good starting point. But then what? At what price point should you sell the product for? And how do you scale and grow the product? There are five main types of pricing strategies that can be used for a new product. Premium pricing can be used to price a product above current market value to generate more revenue, while price skimming takes a high introductory price and lowers it over time. The less price-sensitive will buy first and other customers will buy-in later at a lower price. Penetration is used to enter the market with a lower price point and then attract as many customers as possible to later raise the price. Freemium provides a free version of a product with additional features that must be paid for, either with a paid version or from ad revenue. Promotional pricing provides temporarily lowered prices via flash sales or discounted entry offers that revert back to the original pricing after a set date. (Slide 16)

Innovate and diversify

The product innovation process is used to improve an existing product in an old market. An example of this would be a smartphone that comes out with a new model that has additional features every year. Products can be analyzed to identify pain points to generate new ideas that are then incorporated into the product development process and introduced to the market as a new innovation. (Slide 20)

Product diversification optimizes growth and revenue. Companies can overcome market stagnation and become more "bulletproof" against market swings through the diversification process. For example, risk distribution helps a company put all their eggs in one product basket. It's also a practice to expand from the original market for a product. It can be used to increase sales of an existing product line and is especially helpful if your business has already experienced the decline or stagnant sales that come after market saturation. (Slide 21)

To determine the type of diversification strategy a product dev team should go over, you can refer to this table and assess each entry's strategies, advantages, disadvantages, and the associated time, cost and risks of each. (Slide 22)

Airbnb business case

What does that transformation look like in action? In May of 2015, Airbnb had a process problem. Designers had to wait on engineers to write code to visualize mockups on-screen, while engineers had to wait for researchers to validate a product, only to learn some of their fundamental assumptions were off. This approach used research as a validation tool and lacked true engagement between teams at the earliest stages of the process. Their product designers, engineers, and researchers operated in a functional capacity instead of a process-oriented one.

Through a collaborative BPR process, the 300-person product team spent nine months to entirely revamp the process to improve efficiency and capture more value. They created a single digital collaboration environment where designers and engineers could work together in real-time to update and redesign prototypes. This took a process that used to take days for product revisions and reengineered it to take 45 minutes. In this instance, Airbnb used IT to streamline their systems, change management to coach the team through a nine-month whole system redesign, and changed their internal value chain to prioritize outcomes instead of features. And they incorporated the research team early into the process so the design could be iterative, streamlined, and tested early to achieve the best results.

This process orientation ultimately made the product team more lean, holistic, team-oriented, and autonomous as workers knew they could trust each other since the digital platform showed all updates and data in one place. If your current workflows are holding back more profitable outcomes, you need this presentation. Download the Product Development presentation for more slides on Gap Analysis, benchmarking, value chain analysis, and top BPR strategies, plus many more to save time and hours of work.

Customer satisfaction

In a customer-centric product development approach, customer satisfaction can be visualized with the Kano diagram. The Y-axis on this graph is the level of enthusiasm (or delight) that customers feel, while the X-axis measures product features from fully integrated to absent. It can also be used to measure features from basic to advanced. If a product doesn't have a ton of features and is somewhat satisfying to customers, it is considered basic. If it's adequate and pleases consumers, it could be considered a value buy. If it has high satisfaction and some special features, it could be a performance product. While a product with very advanced and comprehensive features that are considered delightful by most customers then it's likely a premium product with a cult following. (Slide 24)

Growth strategies

Ansoff's matrix, also known as the product/market expansion grid, can be used to plan product growth strategies. Diversification and marketing strategies are separated into related and unrelated technology groups. Related means there are synergies between new and existing products, while unrelated has no such synergies. For instance, a phone company that develops a camera would be a new related product with synergy to the company's existing product, while an example of an unrelated product would be a taxi service that launches a new shoe brand. (Slide 25)

Target costing is another growth strategy related to getting the right price point to attract the most people. You want to be in the middle with an adequate mixture of benefits and price. Determine target costs, how target costs are split, and finally decide the target cost. (Slide 26)

Scoring model

At the end of the product development process, it's time for an evaluation via a post-launch review. Assess different areas of a product's development, how they did or didn't benefit the company or impacted the customer and retailer relationship. Other questions to ask are how much is the company lagging behind or exceeding its competitors because of this product? Or how is the company adhering to regulatory compliance and environmental regulations?

The scoring model ensures each category can be weighted to what a company's main values are. For instance, the company's business needs, competitive advantage, and customer happiness could be the most important so they have a higher weight on the score. Once the weight is assigned, score each category from 1-10 on how well the company has met its criteria being evaluated. The end score will show where the team succeeded or where the product needs to be improved. (Slide 28)

Nike business case

Founded in 1964, Nike has maintained market leadership because of its attention to customer needs and its success in new product development. Founder Phil Knight says "Nike is a marketing-oriented company, and the product is our most important marketing tool." Nike uses a version of the stage-gate process as part of its product development process. The company's first stage is idea generation. At this stage, companies have a choice to source ideas internally or externally. Knight says "We used to think that everything started in the lab. Now we realize that everything spins off the consumer." Nike engages with customers for product ideas, whether it's through shoe design competitions or direct feedback through its websites.

Second in the process comes idea screening . Nike uses a creative team of 75 product designers to sift through ideas and determine which shoe will most improve athletic performance. After idea screening, Nike implements concept development and testing. Here, Nike seeks customer reactions about their product ideas and conducts market research. Product teams determine whether the shoe will be accepted in the market. If not, alternative shoe ideas are tested. A marketing team then develops the promotional strategy.

Once the concept and marketing is approved, Nike conducts business analysis to ensure the product is in line with its long-term objectives. Analysis of expected sales and budget outlook is also conducted here. If a shoe passes this gate, it is finally ready for development and Nike's R&D department goes to work. After development, Nike conducts marketing tests with a limited number of the final products, and if all goes to plan, it's ready for mass commercialization. Most of Nike's time and energy goes into preliminary screening and testing stages to ensure every product is fit for the company and won't be a waste of resources.

If you want to develop successful products like Nike, you need this presentation. Download the Product Development presentation for more slides on Influencing Factors, ABC Analysis, Innovation, Customer Satisfaction, and Product Marketing to save time and hours of work.

• My presentations

Auth with social network:

Download presentation

We think you have liked this presentation. If you wish to download it, please recommend it to your friends in any social system. Share buttons are a little bit lower. Thank you!

Presentation is loading. Please wait.

NEW PRODUCT DEVELOPMENT

Published by Theodora Walsh Modified over 5 years ago

Similar presentations

Presentation on theme: "NEW PRODUCT DEVELOPMENT"— Presentation transcript:

New-Product Development and Product Life-Cycle Strategies

Marketing Management 11 May New Product Development.

9- 1 Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall i t ’s good and good for you Chapter Nine New-Product Development and Product.

New-Product Development and Product Life-Cycle Strategies 9 Principles of Marketing.

Kotler / Armstrong, Chapter 9

Learning Goals Learn how companies find and develop new-product ideas

Copyright © 2007 Pearson Education Canada9-1 Chapter Nine New Product Development and Product Life Cycle Strategies with Duane Weaver.

New Product Development and Product Life-Cycle Strategies

Principles of Marketing

New-Product Development & Product Life-Cycle Strategies.

 Copyright 1999 Prentice Hall 9-1 Chapter 9 New Product Development and Product Life-Cycle Strategies PRINCIPLES OF MARKETING Eighth Edition Philip Kotler.

Objectives Understand how companies find and develop new-product ideas. Learn the steps in the new-product development process. Know the stages of the.

Introducing New Market Offerings

About project

© 2024 SlidePlayer.com Inc. All rights reserved.

Researched by Consultants from Top-Tier Management Companies

Powerpoint Templates

Icon Bundle

Kpi Dashboard

Professional

Business Plans

Swot Analysis

Gantt Chart

Business Proposal

Marketing Plan

Project Management

Business Case

Business Model

Cyber Security

Business PPT

Digital Marketing

Digital Transformation

Human Resources

Product Management

Artificial Intelligence

Company Profile

Acknowledgement PPT

PPT Presentation

Reports Brochures

One Page Pitch

Interview PPT

All Categories

Top 10 Product Development Strategy Templates with Samples and Examples

Anushka Bansal

Have you wondered what makes Apple the world’s most valuable company? The answer is its capability to transform industries and redefine consumer expectations. The company's iconic products, the iPhone, iPad, and MacBook, have revolutionised the way people communicate, work, and interact with technology. So, what is their secret sauce?  Their core strength is their visualisation and delivering that vision to their consumers. From defining what they want to create, why will the users opt for their products and how will they create and sell the product, they’ve got it figured down to the last detail. This iterative process of strategically developing their products is essential for all businesses. 

Every innovator, and product designer is brainstorming and wants to generate ideas that will revolutionise the marketplace, just like Apple did. Hence, a strategy development template or a manual is a must, if you want to understand the science of this process. Your product formulation strategy will be one of the deciding factors for customer satisfaction while interacting with the final product. Click here to understand how a tailored product development process will improve your customers’ experience. 

Launching a new product is a tedious task, from brainstorming, assessing the feasibility, budgeting, forecasting market desirability, prototyping, and marketing to creating and delivering it to users. This process might take months if all your tasks are done in a cluttered, isolated manner. 

If you are an entrepreneur kicking off your business, a product manager planning a brand extension, or an operations manager wanting to strategise your product development processes you will need a roadmap presentation templates to save your time and come up with an effective plan. SlideTeam wants to be a part of your journey to help you make the most of your ideas in the shortest possible while. 

With all your resources at stake, we understand that it could be daunting for you to take the first step. We present to you our top 10 Product Development Strategy presentation Templates . These templates aim to use available sources and optimise the product outcome for your company. Each of the templates is 100% editable and customisable. The content-ready nature means you get a starting point and the structure you wanted for that perfect presentation. The edit-ability feature allows you to tailor the template to the user profile.

Let’s explore these templates now!

Template 1: Product Development Strategy PPT Template 

Use this content-ready slide deck as an instruction manual, and guide your employees at each stage of the process. This template has a 7-stage process of product development, with details about how each stage can be carried out with the use of business tools like SWOT analysis, market trend infographics, marketing mix, etc. The template can be used by product managers, marketers, finance managers, or operation managers for its focus on explaining each in a unique, concise manner. The deck has a unique pros and cons slide; you can also use this template to create a checklist and keep up with the progress of your team at every step. Download Now!

Download the Product Development Strategy Template Now 

Template 2: Strategic Product Development PowerPoint Presentation

This template is a comprehensive guide for product line extensions. Along with well-researched statistics, trends, and gaps, this template provides you with a monthly timeline that can be used to develop a detailed product launch plan. Our experts have developed strategies keeping in mind holistic aspects like innovation, pricing, customer orientation, marketing, and distribution mediums. Product development models like Hook, Kano, Strategy Canvas, Value proposition, etc will help you to evaluate the desirability, feasibility, and viability of your product.  Also, showcase your hands-on expertise in managing product life cycles well with a separate segment earmarked for it. This template is ideal for entrepreneurs, starting their companies as the slides have extensive details about roles in a product management team, training plans, cost and financial statements, and assessment metric dashboards . To develop, monitor, forecast, and evaluate your outcomes Dow nload now!

Download Strategic Product Development Template Now!

Template 3: Creating Product Development Strategy to Improve Customer Experience PPT  

Companies are always working to continuously enhance customer experience, and create brand loyalty among them. For that, it is essential to ideate the right product and deliver it seamlessly. To create a foolproof product development strategy use this template as a manual. With information on the current market assessment, pre-knowledge of trends, and understanding of the requirement of new products, this template helps you conduct effective research to extensively comprehend your user's needs. It will help you create a monthly timeline, along with suggestive ways to reduce costs and time of development. This template is focused on the strategies that can be deployed to include customer feedback, assess expectations, and measure user satisfaction. Download Now!

Download now

Template 4: Product Development Strategies for Business Growth PPT

Brand extensions help a company expand. To gain a competitive advantage in the market, companies invest in new products for increased revenues.  Use this template to get insights on how your company can grow with an assessment of market trends and developing new products. The four major segments highlighted are innovating away from core products; inventing new applications for existing products in new markets; forming a product strategy with a budget, and managing of product portfolio. Customer service managers can use this template to explore new possibilities of service with the existing product, enhancing engagement with the end user. Product managers can find ways to expand into new markets. Download Now!

Download now 

Template 5: Product Development Strategy House Diagram Template 

A product development strategy is an amalgamation of bettering all aspects like market, process, people, and technology.  Managers can use this presentation template to explain and delegate aspects of developing a new product across departments. This template also enables to assign KPIs for each process. Download now and make sure your product formulating strategies will enhance your company’s outcomes holistically!

Download now  

Template 6: Seven-stage Product Development Process Template

This seven-step process of product development is the umbrella head that decides the curation of a strategy. Use this colourful table to break down the process for your employees. The process starts with generating and filtering feasible ideas, followed by assessing their desirability and viability, before concluding with the deployment and commercialisation of the product, on approval. This visual representation of the process helps employees understand how their task is integral to the larger process of product development. Download Now!

Template 7: Product Development Strategy Process Roadmap Template

Clarity amongst stakeholders is the key to the effective execution of any process. This simple and professionally designed roadmap lets you develop an execution strategy for a product launch. The step-by-step visual will allow you to monitor the progress and establish deadlines according to that. Our content-ready slides provide you with effective methods and techniques to carry out each step. Download now and curate your Product Development Strategy by using this editable template. 

Download the Product Development Strategy Process Roadmap now

Template 8: 3 Phases of Product Development Strategy Template

This PPT Template is specially created for small businesses and startups, as it takes into consideration their limited resources. The goal here is to develop a product launch strategy in the least steps possible. This helps entrepreneurs define and prioritise their tasks, based on which they can eliminate any unnecessary expenses on the company account. Download Now!

Download 3 Phases of Product Development Strategy Now

Template 9: Electronic Company Product Development Strategy Template

If you are a technology company looking to optimise your strategy to ideate and launch a new product, this template is the ultimate resource. The template includes suggestive practices like having an exclusive design team working on creating tangible concepts from ideas followed by the executives reviewing these prototypes. If these two steps are iterated repeatedly,  your company is bound to make a breakthrough product. This template will help you convey the company’s priorities and schedules to all teams. Download Now!

Template 10: Metric Dashboard for Tracking Product Development and Management Template

Every task that is carried out in an organisation has a well-defined objective. To ensure the action is achieving the desired outcome, it is essential to create a metric of assessment. The template will come in handy for any individual, small business, or company developing a new product, as it depicts  KPIs that need close tracking.  The slide has a circular chart to display budget allocation and a pie chart to understand the kind of challenges encountered. It lets you keep track of the number of ideas raised, funded projects, and investments required. Use this template and monitor your progress. Download Now!

Download the Metric Dashboard Now!  

CREATE WOW PRODUCTS!

Companies can create products that fulfil the requirements of customers and go above and beyond their expectations by using an effective product development and management star strategy. It complements the identification of market trends, understanding consumer pain points, and ideating products that counter the concerns. Click here to learn more about the impact of these strategies and understand the process step-by-step.  

FAQs  on Product Development 

What are the steps of a product development strategy.

• Idea Generation and Screening: The process starts with brainstorming and gathering potential new product ideas. The generated ideas are filtered to determine the viable ones. 
• Concept Development and Testing: The most appealing ideas are converted into tangible concepts or prototypes. These designs are then tested with the targeted consumers to collect feedback and make modifications.  
• Business Strategy Analysis: This step is focused on conducting extensive business analysis to determine the product's financial viability.
• Product Development: The product development process begins once the business statistic is assessed and approved. Technicians and designers collaborate to create the final product and develop its manufacturing approaches.
• Test Marketing: Before the product becomes available on an extensive basis, it is tested in a focus group of customers to analyse its performance. 
• Commercialisation: The final step entails a full-scale launch into the marketplace of the product. Marketing and distribution techniques are implemented to make the product available to consumers. 

What is the product development process?

The product development process is a methodical approach that corporations use to create, design, and offer new products or services. It goes through stages. Companies conduct market research, analyse the product's viability and potential profitability, create prototypes, test and refine the product, and eventually bring it to market. The goal is to create innovative, customer-centric products that fulfil market needs while taking into account criteria such as cost, quality, and marketability to ensure successful product launches and long-term market success.

What is the product development life cycle process?

• Introduction : The initial stage witnesses minimal revenue and high development expenses. The product is released onto the market in an attempt to increase consumer awareness.
• Growth: As the product obtains acceptance and gains recognition,  sales rise. Market share increases, and there is a steep rise in the corresponding revenue.
• Maturity: The product reaches its highest level of acceptance and sales stabilise. There is greater competition and market saturation at this stage.
• Decline: Sales start to decline as a result of shifting consumer preferences or the introduction of newer inventions that replace the product.

Related posts:

• 8 Steps of New Product Development to Give Your Product a Kickass Launch
• 7 Essential Slides To Have In New Product Development PowerPoint Deck
• How to Design the Perfect Service Launch Presentation [Custom Launch Deck Included]
• Quarterly Business Review Presentation: All the Essential Slides You Need in Your Deck

Liked this blog? Please recommend us

Top 10 Slide on Product Development And Management Strategy

This form is protected by reCAPTCHA - the Google Privacy Policy and Terms of Service apply.

Digital revolution powerpoint presentation slides

Sales funnel results presentation layouts

3d men joinning circular jigsaw puzzles ppt graphics icons

Business Strategic Planning Template For Organizations Powerpoint Presentation Slides

Future plan powerpoint template slide

Project Management Team Powerpoint Presentation Slides

Brand marketing powerpoint presentation slides

Launching a new service powerpoint presentation with slides go to market

Agenda powerpoint slide show

Four key metrics donut chart with percentage

Engineering and technology ppt inspiration example introduction continuous process improvement

Meet our team representing in circular format

Got any suggestions?

We want to hear from you! Send us a message and help improve Slidesgo

Top searches

Trending searches

11 templates

20 templates

holy spirit

36 templates

9 templates

25 templates

memorial day

12 templates

Business Presentation templates

Engage your audience in your business presentations with our free customizable ppt templates and google slides themes. they’re perfect for business plans, office meetings, pitch decks or project proposals., related collections.

Company Profile

567 templates

598 templates

Business Plan

819 templates

471 templates

496 templates

568 templates

369 templates

Project Proposal

614 templates

It seems that you like this template!

Premium template.

Unlock this template and gain unlimited access

Investment Company Business Plan

A business plan sets the strategy, resources, goals and plans for your company. If you focus on using money to fund new projects, get huge returns, make ideas possible and getting new forms of income, this template for investment companies is the one that best will reflect your ideals! With...

Monthly Strategy Review Meeting

The results from last month were great for the company, now we must keep it up! If you'll be discussing the strategy to follow during your next meeting, prepare a presentation and have the agenda and the different points to be talked about ready. We didn't want something too serious,...

Mobile Technician Resume

Download the "Mobile Technician Resume" presentation for PowerPoint or Google Slides. Having a good CV can make all the difference in landing your dream job. It's not just a piece of paper, it's your chance to showcase your skills, experience, and personality. If you want to stand out from the...

Geometric Conference Style Presentation

Download the "Geometric Conference Style Presentation" for PowerPoint or Google Slides and start impressing your audience with a creative and original design. Slidesgo templates like this one here offer the possibility to convey a concept, idea or topic in a clear, concise and visual way, by using different graphic resources....

Peruvian Artist Portfolio

Download the Peruvian Artist Portfolio presentation for PowerPoint or Google Slides. When a potential client or employer flips through the pages of your portfolio, they're not just looking at your work; they're trying to get a sense of who you are as a person. That's why it's crucial to curate...

Colorful Candy Shop Company Profile

Do you like candies? It’s time to sweeten your presentation with a very fun template! The pastel colors and wavy abstract shapes will make your information stand out and frame your data into a cool candy-land. Present your candy shop to potential investors, clients or at an industry level and...

Simple Business Plan

Boosting sales, attracting new customers, expanding the market... All of these are goals that businesses want to achieve. Aim high in your next presentation for your business plan, especially if you put your trust in this free template by Slidesgo.

Tips for Creating Sustainable Companies

Download the Tips for Creating Sustainable Companies presentation for PowerPoint or Google Slides. The world of business encompasses a lot of things! From reports to customer profiles, from brainstorming sessions to sales—there's always something to do or something to analyze. This customizable design, available for Google Slides and PowerPoint, is...

Wedding Planner Business Plan

Download the Wedding Planner Business Plan presentation for PowerPoint or Google Slides. Conveying your business plan accurately and effectively is the cornerstone of any successful venture. This template allows you to pinpoint essential elements of your operation while your audience will appreciate the clear and concise presentation, eliminating any potential...

Internship Report

Download the "Internship Report" presentation for PowerPoint or Google Slides. The world of business encompasses a lot of things! From reports to customer profiles, from brainstorming sessions to sales—there's always something to do or something to analyze. This customizable design, available for Google Slides and PowerPoint, is what you were...

Investment Business Plan

Rewards come after a great investment, and this applies especially to companies. You’ll need to attract potential investors and other people to put their trust in your project. With this free presentation template, you can explain your business plan, your market research and everything you need to strike a new...

Public Consulting

Consulting services are essential for many businesses and organizations. Promote yours by showing your audience a presentation created out of this dynamic template. The illustrations are isometric, which is always a good innovation. All the layouts, graphs and infographics included are very helpful when it comes to defining your potential...

Macari Company Profile

Making your business known in all areas is not easy, but not impossible either. Clear, concise, direct and minimalist: this is the aesthetics of this presentation with which you can create your company profile department by department, down to the smallest detail. With only three colors (white, black and red)...

Technology Consulting

If you want to attract new clients to your technology company and to keep them satisfied, design your own consulting sales pitch with these minimalistic slides.

Law Consulting Sales Pitch

To ensure that people act according to what they’re allowed to do, law consulting firms offer their helpful legal services. When it comes to demonstrating your strong points and attracting new clients, there’s nothing like a sales pitch, and this new free business template is cut out for that job.

Cream Palette and Linear Business Plan

Download the Cream Palette and Linear Business Plan presentation for PowerPoint or Google Slides. Conveying your business plan accurately and effectively is the cornerstone of any successful venture. This template allows you to pinpoint essential elements of your operation while your audience will appreciate the clear and concise presentation, eliminating...

50's Vintage Style Portfolio

Download the "50's Vintage Style Portfolio" presentation for PowerPoint or Google Slides. When a potential client or employer flips through the pages of your portfolio, they're not just looking at your work; they're trying to get a sense of who you are as a person. That's why it's crucial to...

Co-operative Company Business Plan

Having a good business plan can open many doors. At Slidesgo we know that, and that’s why we have created this co-operative company business plan, to help you structure your information. Start with an overview of market trends and competitors. Then edit the graphs to talk about your potential clients...

• Page 1 of 326

Great presentations, faster

Slidesgo for Google Slides :

The easy way to wow

Register for free and start editing online