marketing resume

Make it your own: If you have 6+ years of experience or are applying to a leadership role, go in-depth about your related experience (even if it means using two pages).

It's Just Like Marketing

As a marketer, you have a talent for communication and a solid understanding of what makes people buy. The good news is that by applying this knowledge to your own resume, you can easily stand out from the crowd.

Editor's note: This post was originally published in July 2018 and has been updated for comprehensiveness.

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Marketing Resume: Examples and Guide for 2024

As a marketing professional, your resume is your primary marketing tool. It is the first chance you have to impress potential employers and demonstrate your capabilities as a marketer. The importance of a well-crafted marketing resume cannot be overstated.

The goal of your marketing resume should be to land you an interview, which is why it’s essential to make it stand out from the crowd. After all, you are competing with other highly qualified candidates for the same position.

The primary goal of your marketing resume is to showcase your unique skills and expertise. It should highlight your ability to develop and execute successful marketing campaigns, your understanding of market trends, and your excellent communication and interpersonal skills.

Aside from these goals, your marketing resume should also:

1. Be clear and concise

Your resume should be easy to read and logically organized. Use bullet points to highlight your achievements and responsibilities in each role, and make sure to edit and proofread it to eliminate any errors.

2. Emphasize relevant experience

Highlight your experience in marketing related to the job you are applying for. If you have experience in a particular niche, make sure to emphasize that in your resume.

3. Highlight quantifiable results

Employers want to see results, so make sure to include specific metrics and numbers that demonstrate your success in previous roles.

4. Stand out visually

Although content is king, an eye-catching design can also make your resume stand out to potential employers. A visually appealing resume can catch their attention and make them take notice of your skills and experience.

The importance of a well-crafted marketing resume cannot be overstated. The goals of your marketing resume should be to showcase your unique skills and expertise, emphasize relevant experience, highlight quantifiable results, and stand out visually. By following these goals, you can increase your chances of landing an interview and ultimately, landing your dream marketing job.

Basics of a Marketing Resume

When it comes to creating a marketing resume, there are some basic components you should include to make sure you are presenting yourself in the best possible light. These components include:

Components of a Marketing Resume

Contact information:  Make sure to include your full name, phone number, email address, and LinkedIn profile.

Objective or Summary Statement:  A brief statement that highlights your experience and what you can bring to the table.

Relevant Skills:  Highlight your most relevant skills at the top of your resume. This might include things like Search Engine Optimization (SEO), Content Marketing and Social Media Marketing.

Experience:  When listing your previous work experience, focus on your most relevant experience as it relates to the job you are applying for. Use quantifiable metrics such as an increase in sales or conversion rates for the roles you have held before.

Education:  List your education including degrees, certifications, and relevant courses.

Professional Memberships:  Mention any industry-related organizations, associations or memberships that you have.

Portfolio:  As a marketing professional, having a portfolio link is stock in trade. Listing your best work samples on your resume or providing a link could be a great way to showcase your marketing skills.

Marketing Resume Format

It’s important to make sure your marketing resume looks professional and readable. Most resumes follow a reverse chronological order, starting with your most recent experience first. Use a simple and easy-to-read font like Calibri or Arial, and make sure your font sizes are consistent throughout.

Stick to a single color for the headings and bullet points, making sure it offers a good contrast against the page background. Use bullet points to break down information into succinct, easily digestible chunks.

It is important to format your resume using PDF format; it ensures that whoever is reading it will see it as you originally intended. A PDF format also prohibits anyone from altering the formatting or content of your document.

Marketing Resume Length

One of the most common questions job seekers have around writing resumes is how long it should be. While the answer varies depending on your experience and industry, a marketing resume should be no more than two pages. When in doubt, choose to highlight quality over quantity and stick to only the most relevant and impactful experiences.

Knowing the basics of what to include in a marketing resume, how to format it, and how long it should be, can help you create a standout document that gives you the best chance of catching the eye of potential employers.

Perfecting the Marketing Resume Format

When it comes to creating your marketing resume, one critical aspect to perfect is its format. The importance of format lies in how it presents your experience, skills, and achievements, making it easier for recruiters to spot why you are the right candidate.

Importance of Format

Your resume format can influence how well recruiters see you as a suitable candidate for the job. The first few seconds of scanning a resume can determine whether or not your application is worth it, and how your skills, experience, and achievements stand out from other applicants.

Using a cluttered, disorganized resume that does not emphasize your accomplishments is a sure-fire way to get your application tossed. Instead, crafting a memorable resume that highlights your strengths, using an efficient format, is a smart way to stand out and land the job.

Chronological Resume Format

The chronological resume format starts with your most recent position and works backward. This format is ideal if you have a clear career path, relevant job experience, and a straightforward job history. It also shows career progression and highlights career stability.

In marketing, highlighting your career path and professional achievements is crucial. Using a chronological resume format allows your potential employer to see your achievements progressively.

Functional Resume Format

If your work experience isn’t as relevant, you might consider using the functional resume format. Instead of following a timeline structure, a functional resume focuses on your skills and ability to do the job. This is great if you are just starting or changing careers or there are significant gaps in your work history.

Since marketing requires specific skills orientation and individual talents, the functional resume format is an excellent opportunity to highlight those advantages.

Combination Resume Format

As you may have guessed, the combination resume format combines elements of chronological and functional formats. This format lets you showcase your accomplishments and experience while highlighting your relevant skill sets.

If you have a haphazard work history but have many relevant skills or if you want to emphasize your achievements, then the combination resume format is an excellent choice.

The perfect marketing resume’s format is critical to catch the employer’s attention, highlight your best qualities, and land the job. Using the Chronological, Functional or Combination Resume Formats can help you share your skills, work experience, and achievements to strengthen your job application.

Crafting a Captivating Marketing Resume Summary/Objective

As a marketing professional, having a captivating resume summary/objective is crucial to catching the attention of potential hiring managers. The summary/objective is a brief statement that highlights your most relevant skills, experiences, and accomplishments. It is the section of the resume that hooks the reader in and entices them to read on.

Significance of the Summary/Objective

A well-crafted marketing resume summary/objective is significant in several ways. Firstly, it ensures that the reader quickly understands your skills, experience, and career goals. Secondly, it helps you stand out from other candidates by highlighting your unique value propositions. Finally, it sets the tone for the rest of the resume by providing context for the reader.

Marketing Resume Summary Examples

Here are a few marketing resume summary examples:

Creative marketing professional with 5 years of experience in content creation and brand strategy. Expertise in social media management and digital marketing campaigns. Seeking a role that leverages my skills to drive brand awareness and customer engagement.

Accomplished marketing manager with a track record of successful product launches and revenue growth. Skilled in market research, competitive analysis, and campaign optimization. Seeking a senior marketing position that allows me to lead a team and achieve strategic objectives.

Digital marketing specialist with 3 years of experience in SEO, SEM, and PPC advertising. Proficient in Google Analytics and AdWords. Seeking a position that challenges me to think creatively and drives business growth through data analysis and optimization.

Marketing Resume Objective Examples

If you are just starting your career in marketing or looking to switch fields, a well-written resume objective can help you showcase your intentions and career aspirations. Here are a few marketing resume objective examples:

A recent marketing graduate seeking an entry-level position that will allow me to learn and grow within the industry. Strong writing and communication skills, with experience in social media and content creation.

Experienced sales representative looking to transition into a marketing role. Skilled in relationship building, customer service, and market research. Seeking a position that leverages my sales experience to drive revenue growth and brand awareness.

Marketing professional with 2 years of experience in print advertising and event planning. Seeking a position that allows me to combine my creative and organizational skills to drive successful marketing campaigns.

The summary/objective section of a marketing resume is critical to catching the attention of potential hiring managers. By incorporating your most relevant skills, experiences, and career goals, you can set yourself apart from other candidates and showcase your unique value propositions. Use these examples and tips to craft a captivating marketing resume summary/objective that gets noticed!

Showcasing Your Professional Experience

The professional experience section of your marketing resume is where you highlight your relevant work history and accomplishments. This is where you can demonstrate your expertise in various areas of marketing, such as branding, digital marketing, social media, and more.

Marketing Resume Professional Experience Section

When crafting this section of your resume, be strategic in including relevant experience that showcases your skills and achievements. Start with your most recent position and work backward. For each job, include the company name, job title, employment dates, and a brief description of your responsibilities and accomplishments in bullet points.

Marketing Resume Professional Experience Examples

Here are some examples of how to highlight your professional experience on your marketing resume:

Brand Manager , XYZ Company, New York, NY, August 2018 – Present: Developed brand strategy and managed marketing campaigns that resulted in a 20% increase in sales. Led the development of brand guidelines and executed a successful rebranding campaign.

Digital Marketing Specialist , ABC Agency, Chicago, IL, January 2015 – July 2018: Developed and executed digital marketing campaigns for clients across various industries, resulting in a 25% increase in website traffic and a 15% increase in lead generation. Managed social media accounts and implemented successful email marketing campaigns.

Marketing Coordinator , DEF Corporation, Los Angeles, CA, June 2012 – December 2014: Assisted in the development of marketing plans and executed promotional events that resulted in a 10% increase in attendance. Coordinated the production of marketing materials and managed the company’s social media accounts.

As you can see, these examples demonstrate the candidate’s ability to achieve results and deliver on key performance indicators.

Marketing Resume Action Words

Using strong action words in your bullet points can make your professional experience section more impactful. Here are some effective action words to use:

• Implemented
• Collaborated

By using action words, you can convey your skills and achievements in a more powerful way.

The professional experience section of your marketing resume should showcase your skills and accomplishments in a way that aligns with the job you’re applying for. By highlighting your achievements and using strong action words, you can demonstrate your expertise and stand out in a competitive job market.

Highlighting Your Marketing Skills

One of the most important sections of any marketing resume is the skills section. This is where you can highlight the specific marketing skills you possess that make you a valuable candidate for the job you are seeking.

Marketing Resume Skills Section

When crafting your marketing resume skills section, it’s important to include a mix of technical and soft skills that demonstrate your expertise in the field. Technical marketing skills may include things like web analytics, SEO, PPC advertising, CRM, and data analysis. Soft marketing skills may include things like interpersonal communication, creativity, problem-solving, and team collaboration.

Marketing Resume Skills Examples

Here are some examples of skills that you should consider including in your marketing resume skills section:

• Web Analytics: Google Analytics, Adobe SiteCatalyst, Piwik
• PPC Advertising: Google Ads, Bing Ads, Facebook Ads, LinkedIn Ads
• SEO: Keyword research, on-page optimization, link building
• CRM: Salesforce, HubSpot, Zoho
• Data Analysis: Excel, Tableau, Google Data Studio
• Interpersonal Communication: Public speaking, pitching, negotiating
• Creativity: Content creation, graphic design, video editing
• Problem-Solving: Critical thinking, decision-making, strategy development
• Team Collaboration: Project management, team leadership, cross-functional collaboration

Remember that your marketing resume skills section should be tailored to the specific job you are applying for.

Different Types of Marketing Skills

Marketing is a broad field, and there are many different types of marketing skills that you may possess. Some common types of marketing skills include:

• Digital marketing: This type of marketing focuses on using digital channels like social media, email, and search engines to reach and engage with customers.
• Content marketing: This type of marketing focuses on creating and sharing valuable content that engages and informs your target audience.
• Brand management: This type of marketing focuses on building and maintaining a brand’s image and reputation in the marketplace.
• Public relations: This type of marketing focuses on managing a company’s relationships with the media and the public.
• Event marketing: This type of marketing focuses on planning and executing events that promote a company or product.

When highlighting your marketing skills, it’s important to focus on the specific skills that are most relevant to the job you are applying for. By showcasing your expertise and experience in these areas, you’ll be more likely to stand out from other candidates and land the job you want.

Leveraging Education and Certification

In today’s competitive job market, having a solid education and relevant certifications can set a candidate apart from the rest. Hiring managers tend to favor candidates who have made an effort to keep their skills up-to-date and demonstrate a commitment to the field.

Importance of Education and Certification

Education and certification are critical components of a strong marketing resume. By including these sections, candidates show the hiring manager that they are invested in their professional development and have the expertise they need to succeed in the role. When a candidate can demonstrate this commitment, it can make a positive and lasting impression on the hiring manager.

Marketing Resume Education Section

The education section on a marketing resume should list the candidates’ formal education achievements, such as degrees and certifications. In addition to formal education, listing coursework that relates to the position can be beneficial. For example, if the candidate took a course on digital marketing or social media strategy, it is relevant to list on a marketing resume.

When listing education on a marketing resume, it is important to highlight the highest education achieved first. For example, if a candidate has a master’s degree, they should list that before listing their bachelor’s degree.

Marketing Resume Certification Section

Certifications are a way for candidates to show their skills and expertise beyond formal education. Having relevant certifications in marketing can demonstrate that a candidate has completed training and has hands-on experience with a particular skill set.

Some certifications that candidates may want to consider including on their marketing resume include Google Analytics, HubSpot Inbound Marketing, and Hootsuite Social Media Marketing. Including relevant certification demonstrates to the hiring manager that the candidate is committed to understanding the latest tools and techniques used in marketing.

When listing certifications on a marketing resume, it is essential to note that not all certifications are equal in the eyes of a hiring manager. Candidates should consider including only the certifications that are most relevant to the job they are applying for and highlight those in the certification section.

Education and certification can set a marketing candidate apart from the rest. By leveraging these components in a marketing resume, job seekers can demonstrate their commitment to the industry and the skills they possess. Hiring managers will take notice of a candidate with a solid education and relevant certifications, so it is essential to include these sections in a strong marketing resume.

Emphasizing Achievements and Awards

Significance of achievements and awards.

Emphasizing achievements and awards in a marketing resume is critical to showcase the competencies and capabilities of the candidate. It helps the hiring managers understand the candidate’s significant contributions to the previous organizations and their willingness to go above and beyond in their job responsibilities, leading to business growth and success.

Highlighting achievements and awards boost the candidate’s chances of getting shortlisted for the next recruitment stage as it denotes that they are results-driven and have excellent work ethics. When the recruiter sees the candidate’s name popping up with awards and recognitions, they give more importance to their marketing capabilities and achievement, leading to a higher probability of landing a job offer.

Marketing Resume Achievements and Awards Section

The marketing resume achievement and awards section should be located immediately after the professional summary or objective. It should mention the critical achievements and awards obtained by the candidate in detail, using bullet points. It is important to include metrics and numbers that showcase the magnitude of success.

This section can start with a header like “Key Achievements and Awards” or “Honors and Recognitions.” The candidate should prioritize highlighting the achievements that align with the requirements of the job posting they are applying for. For example, if the job description requires expertise in digital marketing, the candidate should emphasize their achievements in that domain.

Marketing Resume Achievements and Awards Examples

Below are some examples that will give a better understanding of how to write the achievement and awards section in a marketing resume:

• Received “Most Creative Marketing Collateral” award for designing a brochure that led to a 30% increase in sales.
• Increased the social media following by 50% through strategic content planning and execution.
• Successfully executed a product launch campaign that led to a 70% year-over-year increase in sales.
• Achieved a customer retention rate of 90% by implementing customer-centric marketing strategies.
• Received recognition for outstanding leadership skills, which led to 20% improvement in team performance.

Note that these examples contain metrics and numbers that illustrate the candidate’s impact and contribution to their previous organizations.

Highlighting achievements and awards is a vital aspect of a marketing resume that showcases the candidate’s capabilities and work ethic. By focusing on the accomplishments that align with the job requirements, candidates can increase their chances of landing their dream job.

Using Numbers and Metrics to Demonstrate Success

As a marketing professional, one of the most effective ways to showcase your value to potential employers is by quantifying your accomplishments. In other words, using numbers and metrics to demonstrate success can help you stand out from other candidates and showcase the impact of your work.

Power of Quantifying Experience

Quantifying your experience helps to amplify your success in a tangible way. Hiring managers and recruiters are often looking for measurable results, and numbers and metrics can provide this. For example, stating that you “increased sales” doesn’t provide nearly as much information as stating that you “increased sales by 25 percent in six months by implementing a new lead generation strategy.”

By quantifying your experience, you can also help future employers understand the scope of your work. If you managed a campaign that received 10,000 views, this is a lot more impressive than simply stating that you “managed a campaign.” Including numbers and metrics helps to provide context and specificity to your accomplishments.

Marketing Resume Numbers and Metrics Examples

When it comes to crafting your marketing resume, including numbers and metrics can be incredibly powerful. Here are some examples of how you can use numbers to showcase your accomplishments:

• Increased website traffic by X percent
• Improved click-through rate (CTR) from X to Y percent
• Generated X new leads as a result of a campaign
• Boosted sales by X percent over the course of Y months
• Achieved X amount of social media engagement in a single week
• Managed a budget of $X for a successful campaign
• Led a team that achieved X percent market share in a competitive industry
• Developed and executed a successful email campaign that resulted in X percent conversion rate

These are just a few examples of how you can use numbers and metrics to quantify your success as a marketer. Remember to highlight the most impressive numbers and be specific about the impact of your work.

Using numbers and metrics is an important strategy for showcasing your accomplishments and demonstrating your value as a marketer. By quantifying your experience, you can provide context, detail, and tangibility to your work, making it more impressive to potential employers. Use examples like the ones above to help craft a marketing resume that will stand out from the competition.

Avoiding Common Resume Mistakes

As a marketer, your resume is your best bet to impress a potential employer and land an interview. However, common resume mistakes can easily obstruct your chances of getting that dream marketing job. Here are some common mistakes to avoid:

Common Resume Mistakes

1. grammatical errors and typos.

Grammatical errors and typos are a big “no-no” in resumes. An error-free resume shows that you are detail-oriented and possess strong communication skills – prerequisites for any marketing job. A small typo could negatively impact your chances of getting hired, so proofread your resume several times.

2. Using Clichéd Phrases

Using clichéd phrases, such as “team player” or “good communication skills,” can make your resume sound unoriginal and boring. Instead, focus on specific achievements and details that highlight your uniqueness and make you stand apart from other job applicants.

3. Poor Formatting

Poor formatting on a resume diminishes its readability and aesthetics. A cluttered and cluttered resume can be annoying and difficult to scan through. Keep a clean and organized format that highlights key information and makes it easily accessible to potential employers.

4. Focusing on Job Duties Instead of Achievements

Employers want to know what you achieved in your previous role instead of knowing what you did. Using buzzwords without concrete achievements may not convey your potential impact. Instead, showcase your achievements that highlight your skills and competencies by using specific numbers and data.

Tips to Avoid Common Resume Mistakes

1. tailor your resume.

Tailoring your resume to the specific job description can increase your chances of getting noticed by employers. It is essential to use the right keywords and to highlight achievements and experiences that appear relevant to the job description.

2. Keep It Concise

Employers are usually bombarded with applications, so keep your resume concise and to the point. Avoid using long sentences and paragraphs; use bullet points to simplify your resume content.

3. Highlight Your Achievements

Highlight your achievements and experiences by using specific numbers and data. Showing your potential impact on the previous job will attract employer’s attention at a glance.

4. Proofread

Proofreading is an essential step in ensuring error-free resumes. Ask someone to read and review your resume for grammatical errors, spelling mistakes, and formatting issues.

Conclusion:

Avoiding these common resume mistakes can make your application stand out and increase your chances of getting hired for your dream marketing job. By following these tips, you can create a compelling marketing resume that highlights your achievements and experiences, catches the employer’s eye, and ultimately lands you an interview.

Tailoring Your Marketing Resume for Applicant Tracking Systems (ATS)

As technology continues to evolve, so do the ways in which employers receive, analyze, and sort through resumes. Many companies now use Applicant Tracking Systems (ATS) to streamline the hiring process and efficiently manage the large volume of resumes they receive.

The significance of ATS for job seekers cannot be overstated. According to research, up to 75% of resumes are never seen by a human due to being filtered out by ATS. Therefore, it is essential for job seekers, especially those in the marketing field, to understand how to tailor their resumes to optimize their chances of being seen by recruiters.

Here are some tips for tailoring your marketing resume for ATS:

1. Use Relevant Keywords

The first step in optimizing your resume for ATS is to use relevant keywords that align with the job description. ATS scan resumes for specific keywords and phrases that match the skills and experiences required for the job. Therefore, carefully read the job description and include these keywords throughout your resume, such as in your skills section, job title, and job duties.

2. Simplify Formatting

While creativity is important in the field of marketing, when it comes to resumes, a simple and clean format is key. ATS can have difficulty reading resumes with complex layouts or graphics, so it is best to avoid them. Use a standard font, bullet points, and clear headings to make your resume more readable for ATS.

3. Avoid Using Tables and Graphics

Similar to complex layouts, tables and graphics can cause issues for ATS when scanning resumes. Instead, use simple text formatting to highlight key information, such as bold and italic fonts.

4. Proofread Your Resume

While not directly related to ATS, it is important to proofread your resume to ensure that it is error-free. ATS may have difficulty reading resumes with spelling or grammatical errors, and these errors can also negatively impact your chances with human recruiters.

By following these tips, you can increase your chances of passing ATS and getting your marketing resume in front of human recruiters. Remember to always tailor your resume to the specific job you are applying for and highlight your relevant skills and experiences. A carefully crafted marketing resume can set you apart from the competition and land you your dream job.

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• • Coordinated with multiple external agencies to manage partner customizations and significant request volume.
• • Assisted in the management of timelines, gathering and communicating programming information, and the creative review process.
• • Supported the team in managing an evolving suite of creative design assets.
• • Participated in weekly meetings to maintain an understanding of the financial services and marketing industry landscape.
• • Assisted in the development of creative assets and imagery requests.
• • Supported the execution of partner marketing campaigns.
• • Gained valuable experience in the financial services space.

22 Marketing Resume Examples & Guide for 2024

Your marketing resume must immediately showcase your prowess in creating engaging campaigns. Highlight your ability to analyze market trends and adapt strategies accordingly. Demonstrate your proficiency in both digital and traditional marketing methods. Employers seek candidates who can integrate seamlessly into multi-channel approaches.

All resume examples in this guide

Marketing Intern

Affiliate Marketing

Business Marketing

Content Marketing

Creative Marketing

Ecommerce Marketing

Email Marketing

Event Marketing

Experiential Marketing

Fashion Marketing

Freelance Marketing Consultant

Growth Marketing

Influencer Marketing

Marketing And Sales

Marketing Assistant

Marketing Associate

Marketing Coordinator

Marketing Specialist

Product Marketing

Sports Marketing

Telemarketing

Resume guide.

Resume Format

Marketing Resume Experience

Hard & Soft Skills

Certifications and Education

Resume Summary Tips

Additional Resume Sections

Key Takeaways

By Experience

Marketing professionals who are preparing a resume for a new position face some unique challenges that can impact their chances of making a good impression on recruiters and HR managers.

Oftentimes, they focus on the wrong information or forget to document their accomplishments in expanding market reach, increasing ROIs, and other key marketing metrics.

In this guide, we will discuss the common pitfalls and mistakes many marketing professionals make when creating a tailored marketing resume. We use real-world examples to cover necessary information, such as how to:

• Create a properly formatted resume that perfectly balances your creative and technical skills along with your business savvy.
• Quantify complex metrics, such as ROIs, conversion rates, click-through rates, and other marketing metrics, in a way that everyone can understand.
• Demonstrate your connection to the industry through memberships with national organizations and local networking groups.
• Highlight relevant advanced training through certifications in various marketing tools.

If this resume guide does not line up with your career plans, we have other relevant guides for you to check out:

• Event Marketing resume
• Fashion Marketing resume
• Sports Marketing resume
• Influencer Marketing resume
• Email Marketing resume

The first step in creating a marketing resume is to use the proper format, which includes specific sections that recruiters expect to find.

How to format a marketing resume

All resumes, regardless of position, follow a specific document format that everyone must adhere to, especially now that the popularity of applicant tracking systems is on the rise.

Fortunately, this format includes the standard document settings for most word-processing applications. If you are creating a new resume from scratch, you don’t have to worry about margins, line spacing, and font sizes. That being said, there are some choices that you can make in the formatting of your marketing resume.

Enhancv offers free resume templates  to get you started. These templates come in a variety of styles, from modern to creative, and include modern fonts such as Exo 2, Lato, Montserrat, Raleway, Rubix, and Volkhov. You can choose a more classic font, like Arial or Times New Roman, but these are outdated and overused, and we are building a more modern resume.

Whatever font you go with, make sure it is a serif or sans-serif font . Using a script or decorative font is not the way to make your resume stand out.

Your resume is divided into small sections where you will detail your:

• Title and current contact information
• A professional resume statement
• Details of past marketing experience
• Post-secondary education and any advanced training
• A list of technical, business, and creative skills

All of this needs to be done in no more than two pages, which is more than enough, even for marketers with 15+ years of experience. With a little work, you’ll find there is plenty of space to list your experience, education, and marketing skills.

When you are ready to apply for a marketing position, save it as a PDF document (.pdf) . This will preserve the look of your resume no matter what operating system or screen size they are using.

Is your resume good enough?

Drop your resume here or choose a file . PDF & DOCX only. Max 2MB file size.

Already have a marketing resume ready to go? Run it through our resume checker  to get an in-depth analysis.

Before we begin adding your career details, take a look at the must-have sections and what recruiters want to see from their pool of candidates:

The top sections on a marketing resume:

• Profile summary: A brief statement that summarizes your career and includes any profitable sales strategies, increases in profits, or social media saturation.
• Core competencies: Include a list of technical, creative, and marketing skills that highlight your unique set of knowledge and marketing abilities.
• Professional experience: Detail your past work experience in concise bullet points that quantify marketing metrics and other accomplishments.
• Education and certifications: Demonstrate a foundation of knowledge of rudimentary and advanced marketing skills through post-secondary education and industry certifications.
• Skills and tools: Detail your experience in a wide range of technical, business, analytical, and creative software and industry tools such as SEO, Mailchimp, Google Analytics, and Salesforce.

When listing the details of your past accomplishments, be sure to include the following:

What recruiters want to see on your resume:

• Experience in creating and implementing marketing strategies: The main responsibility of all marketers is to develop content and social media marketing strategies that target specific audiences and prompt them to engage.
• Proficiency in digital marketing tools: Experience with Google Analytics, SEO, and lead generation software shows recruiters you can analyze new trends and develop strategies to expand the company's market reach.
• Creativity and innovation: Marketing trends are constantly changing, and effective marketers need to come up with creative and innovative solutions to keep their brand or product relevant.
• Strong communication skills: Marketing is all about promoting a brand or product, and that requires superb communication and listening skills to engage different audiences and build a connection with each of them.
• Analytical skills: Recruiters need to know if their new hires will be able to analyze marketing trends and develop the best strategies based on the data they analyze.

The first section we will work on is the resume experience section, which will include any past marketing or other jobs where you performed the duties of a marketer. Because you want to highlight your most recent experience, you will list all jobs in reverse chronological order .

How to write your marketing resume experience

The resume experience section is where you will list any marketing experience within a specified field. Marketing a popular child’s toy requires a unique marketing approach that is different than how you would market pharmaceuticals or climate change initiatives.

Many marketing experts fail to properly detail their work experience in a way that shows what they bring to the table. Instead of listing accomplishments with quantifiable data, they simply include the job duties and responsibilities. Recruiters are well aware of the requirements for the job. After all, they are the ones who wrote the job post.

Let’s take a look at a real-world marketing resume experience example to give you a visual of what we mean:

• • Execute direct email, push, and SMS marketing campaigns
• • Create new email templates and user journeys using Salesforce Marketing Cloud
• • Develop campaigns that are more personalized to the customer with updated graphics and other features
• • Optimize design layout to improve readability on all devices
• • Develop weekly reports for staff and executive officers

This resume example reads more like they simply pasted the job details and did nothing to show how well they performed on the job. Don’t do this.  

Each job entry should list how you used your skills and knowledge to produce actionable results. “Execute direct email…” should be “Executed direct email…” It is a task you have already performed and should be written in the past tense.

Another common mistake is not listing the industry type or a brief company description. Right now, we have no idea what they are marketing. This example leaves more questions than answers and does not make a good impression.

Let’s see if we can improve it by adding some more details about the company and their performance:

• • Executed 200+ direct email, push, and SMS marketing campaigns to existing and new markets, which led to a 20% increase in new customer accounts
• • Created 50+ email templates and user journeys using Salesforce Marketing Cloud
• • Developed 100+ campaigns using graphics, personalization, and advanced features, such as AI integration and more targeted ads based on customer feedback
• • Optimized design and layouts of 10,000+ emails, ensuring user and mobile-friendly capabilities
• • Tested 5,000+ emails for quality assurance, which reduced grammatical errors by 39%
• • Developed and presented 7+ reports to staff and executive officers every week

That’s much more like it. Notice how, instead of just listing the job duties, they include vital information about the scope of their work and the positive impact they had. This example does a great job of showing:

• The effect they had on adding new customers through developing new email marketing campaigns.
• Experience using a specific marketing tool (Salesforce) to demonstrate their knowledge of industry software.
• The amount of workload they are comfortable handling.
• Experience in improving workflow and reducing production errors.
• The ability to work with all levels of employees, from support staff to upper management.

Notice how this example includes the company’s industry, vacation rentals. This helps recruiters determine if the person has the right experience for their marketing field.

How many jobs should you include in this section? Because of the limited space, include no more than three jobs. Any more than that, and you risk going over the two-page limit and most recruiters will stop reading at that point.

Now it’s time to focus on one area where over 80%  of job seekers  fail to take full advantage of the potential of their resume.  

How to quantify impact on your resume

We saw in the resume experience section how much of an impact using numbers and percentages  can make on your resume. Marketing pros are at a unique disadvantage when it comes to quantifying their actions. It’s not so easy to quantify customer aquisitions, conversion rates, and cost-per-lead reductions of targeted ad campaigns.

Here are some examples of marketing metrics that will help you make a big impact:

• Total revenue generated: “Directed the launch of a campaign for a new educational product, resulting in revenue of $5.4M in the first year.”
• Customer/Client acquisition: “Planned client relationship cultivation events to promote growth, resulting in expansion of clientele base by 53%”
• Number of marketing campaigns: “Created 35+ content marketing initiatives to drive traffic, increasing revenue by 12% with a 6% boost in donor retention.”
• Conversion rate increases: “Analyzed sales funnels while measuring online campaign performance, resulting in a 17% improvement in customer conversion rates.”
• Budgetary savings: “Worked with local shelters to build a paid advertising campaign on Facebook and Instagram, resulting in a 55% cost reduction per lead.”
• Increases in social media engagement: “Worked with local restaurants to grow their online search presence, leading to an increase in organic search traffic from 100 to 1,000 users per month on average.”
• SEO Ranking improvements: “Achieved 1st position on the Google Search Page for selected keywords (5000+ set).”
• Email marketing metrics: “Developed and executed a targeted email campaign resulting in a 25% increase in open rates and a 15% increase in click-through rates.”

Apps like Google Analytics and Hubspot can help you find these and other marketing metrics.

How do I write a marketing resume with no experience

If you are looking for your first marketing job, have no fear. You don’t need formal marketing experience to qualify, but you will need to show you have the relevant skills and experience to be an effective marketer.

For first-time marketers, recruiters like to see past work experience  in:

• Content creation
• Sales or general retail experience
• Social media management
• Freelance design work
• Marketing internships

If you manage several personal social media accounts that have the same type of content, you can use that as an example of your marketing experience. If you volunteered your time to help an organization expand its market reach, you want to include that on your resume.

Ideally, you want to list those jobs that show a steady progression toward a marketing career. Take a look at this real-world resume example from someone who is interested in a marketing career:

Each job uses the skills and tools that a marketer would need and does not include similar jobs. There’s no need to list other sales jobs where you did the same duties as the one listed, especially if you are applying for your first marketing job.

How to list your hard skills and soft skills on your resume

Marketers need a wide range of creative, technical, and business skills to generate effective ad campaigns, increase ROIs, and attract new customers to their brand or product. Your job is to list only those skills that are necessary to the specific job you are applying to.

You would only include “First aid/CPR training” as a skill set if you are marketing life-saving products or working in an environment that requires First Aid and CPR training.

Your hard skills  are those skills that you learn through coursework at a university or trade school, internships, and real-world experience through part and full-time jobs and personal projects. They include essential skills such as data analysis, budget management, and experience with Adobe Creative Suites.

Some of the most-requested hard skills from employers include:

Best hard skills for your marketing resume

• Search engine optimization (SEO)
• Pay-per-click (PPC)
• Google analytics
• Content management systems (CMS)
• Social media advertising
• Email marketing
• Adobe Creative suites
• Market research
• Marketing automation software
• Articulate storyline
• HTML/CSS knowledge
• Customer relationship management (CRM)
• Data analysis
• Strategic planning software
• Graphic design tools
• Video editing software
• Conversion rate optimization (CRO)
• A/B testing
• Microsoft Office suites

Soft skills define more personal skills, such as emotional intelligence and being able to work with all types of people (interpersonal skills). You generally pick these up through everyday life experiences and spending time with your friends, family, and peers.

Without these skills, marketers would have difficulty relating to their customers, creating creative ad campaigns, and leading a team of diverse employees.

These are the top soft skills  that are crucial to be a successful marketer:

Best soft skills for your marketing resume

• Communication skills
• Problem solving
• Critical thinking
• Adaptability
• Analytical thinking
• Time management
• Decision making
• Collaboration
• Negotiation
• Emotional intelligence
• Customer service
• Attention to detail
• Relationship building
• Salesmanship
• Listening skills

Before we move on to the education section, let’s talk about tailoring your resume  to the job post. This will help you make a better first impression and score higher with applicant tracking systems.

When creating a job post, HR staff will add specific keywords and phrases to narrow their pool of candidates. If they use an applicant tracking system, the software will score each resume on the number of matching keywords.

If the job duties say: “Exceptional interpersonal and communication skills, including a high level of emotional intelligence and empathy.”

Your resume must include “empathy,” “communication skills,” and “interpersonal” in either the resume experience section, professional summary, or skills sections. It is OK to list them in multiple sections, like the resume summary and work experience or technical skills sections.

While you don’t necessarily have to add the exact words, a 100% match may score higher than a partial match.

How to list your certifications and education on your resume

Listing your education is required for all resumes, no matter how long ago you graduated. It shows employers that you have a solid educational foundation and are willing to put in the work necessary to learn the skills you need to succeed.

While some entry-level marketing jobs may not require a bachelor’s degree, earning one will allow you to advance to higher positions and earn more money. The best degrees for marketing include:

• Marketing/Digital marketing
• Business administration
• Communications
• Advertising
• Graphic design

When adding your post-secondary education, you want to include:

• Name of the degree
• School name and location
• Dates of attendance/graduation date
• Course description

First-time marketers with only an internship or summer job under their belt can add college coursework  in a short bullet list as well as any school volunteering projects, achievements, or recognitions. Take a look at this example of a resume education section for someone who wants a career in marketing:

• • Introduction to Marketing
• • Marketing research
• • Consumer behavior
• • Salesforce management
• • E-commerce
• • Advertising and sales promotion
• • Principles of selling
• • Email marketing
• • Current Brand Activation Association (BAA) member

In addition to a 4-year degree, marketers can further hone their skills by earning certifications for various marketing tools and software. All you need to list in this section is the name of the certificate and the company that provided the training.

If you need to boost your knowledge and earning potential, consider applying for one of these certificates:

Best certifications for your marketing resume

• Google Analytics certification
• HubSpot Content Marketing certification
• Meta certification
• Salesforce Certified Marketing Cloud Email Specialist
• HootSuite Social Media Marketing Certification

How to write your marketing resume summary or objective

This next section is one more area that you can to tailor to the job you are applying for. Which one is right for you, a summary or objective? That depends on how much marketing experience you have.

A resume summary  is a summarization of your marketing career and includes accomplishments in various marketing metrics, such as increased revenue generation and year-over-year expansion of market reach. It is for those marketers with 5-10+ years of experience within the same marketing field (e.g, content marketing, email marketing, or product marketing ).

A resume objective  is for marketers that are in the beginning of their careers and still need to gain some real-world experience. It includes their career objectives and how they plan to reach those goals.

For this guide, we will focus on showing you how to create an effective resume objective using a real-world example from a young marketing professional’s resume.

In this example, we see what many marketers do when writing about their career. It’s a good start, but can bo so much better.

We get a clear picture of this person’s experience as an e-commerce and social media strategist and how they used their skills to improve their client’s online presence. There are some key details that are missing that can be easily added:

Now we have a more targeting resume objective that does an impressive job of stating:

• The years of experience
• Specific platforms where they have experience in
• The number of accounts they managed
• Their interest in finding a company that allows them to gain valuable experience in specified areas

This is a great example of how you can write a powerful statement in only 4 sentences.

Now that we’ve gone over the main sections of your resume, let’s talk about some additional resume sections  that are important for marketers to have on their resumes.

Additional sections for a marketing resume

There are just a few more sections that we need to discuss before you can submit your polished resume.

Networking is very important for marketers in all fields, and recruiters like to see memberships in national or local marketing groups. There is a Professional Association section where you can list your affiliation to one or more groups:

Including this information shows that you are building new industry connections and staying informed of new marketing trends, tools, and technologies.  

On top of your education and marketing certifications, you can also list additional training through workshops, conferences, and other professional development courses or programs:

Here are some other special Enhancv resume sections  that you should consider adding to your resume:

• Achievements: Highlighting awards and recognitions related to marketing gives proof of your expertise in the field and can help you get noticed.
• Spoken languages: This section is essential if the job requires mastery of a second language.
• Publications: Another great way to show off your expertise in marketing is by listing any blog posts, articles, or books you wrote and published.
• Volunteering: Recruiters love to see their employees donate their time and marketing experience to a charity or local community group.
• Technical skills: Marketers need experience in a wide range of equipment and software, from video cameras and editing software to Microsoft Office, Google Analytics, and MailChimp.

Adding an online portfolio to your resume

Having a portfolio is not just for painters, photographers, and fashion designers. Thanks to the internet, we can now create a website portfolio for any type of industry.

Marketers can take full advantage of this and showcase their past accomplishments and projects on a single website instead of giving them multiple links.

Here are some of the most common types of content that you can include in your marketing resume:

• Samples of content creation
• Social media strategy statistics
• Managed social media accounts
• Design work
• Email marketing campaigns
• Website projects
• SEO and SEM projects
• Press releases
• Publications

Where can you add a portfolio link? The header is the best place for this:

Notice how the title includes their certification and the industry type. This section is often overlooked as a way to further highlight your marketing experience.

Should you add a photo to your marketing resume? There are a few positions where adding a resume photo is appropriate, and this is one of them. When adding a photo, make sure to use a professional headshot where you are professionally dressed and is well lit.

Key takeaways

Our journey toward building an attention-grabbing marketing resume is complete. Congratulations!

Now that you are aware of the common mistakes and pitfalls marketers face, you will have a resume that:

• Effectively uses numbers and percentages to quantify complex marketing metrics in the summary/objective and work experience sections.
• Highlights industry-related technical and business skills, creative abilities, and interpersonal skills in a way that demonstrates all necessary marketing skill sets.
• List professional associations and networking groups that show you stay current with new trends and technologies.
• The value of adding a digital portfolio and other resume sections to detail past marketing accomplishments and your passion for marketing.

Marketing resume examples

Explore additional marketing resume samples and guides and see what works for your level of experience or role.

Looking to build your own Marketing resume?

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50+ Marketing Resume Examples - Here's What Works In 2024

The demand for marketers is continuously growing thanks to the innovative approaches companies are using to reach possible customers. we've provided word and pdf templates for every kind of marketing role, whether that's a marketing manager or a creative director role. use them as inspiration as you write your marketing resume..

Choose a category to browse Marketing resumes

We've put together a number of free Marketing resume templates that you can use. Choose a category depending on your field, or just scroll down to see all templates.

Social Media Manager Resumes

Want to be a social media manager in 2023? Your resume is a key part of your application. Below, we’ve got five resume templates that will help you land your dream social media manager role, along with other knowledge you’ll need to gain an extra edge against the competition (Google Docs and PDFs attached).

Senior Social Media Manager

Social Media Marketing Manager

Entry Level Social Media Manager

Social Media Strategist

Social Media Director

Creative Director Resumes

Your resume is your first (and often only) impression to a potential employer. You’ll want to make it count by tailoring your resume to the job with action verbs and relevant skills. Here are four excellent templates that will help your resume land you an interview for a creative director role in 2023.

Associate Creative Director

Creative Marketing Director

Chief Creative Officer

Marketing Manager Resumes

Skilled marketing managers are highly sought-after by businesses in virtually every industry. Our resume templates will help you shine as a job candidate in 2023 (Google Docs and PDFs attached).

Product Marketing Manager

Digital Marketing Manager

Digital Marketing Specialist

Marketing Director

Email Marketing Manager

Content Marketing Manager

Marketing Communications Manager

Marketing Account Manager

Senior Marketing Manager

Digital Marketing Resumes

In today’s competitive job market, you need a strong resume to stand out from the candidate pool and impress both recruiters and hiring managers. You will want to tailor your resume specifically to the job that you are applying for with relevant keywords, action verbs, and transferable skills. Here are seven digital marketing templates to help you jumpstart your resume in 2023.

Entry Level Digital Marketing

Digital Marketing Director

Digital Marketing Analyst

Senior Digital Marketing Manager

Digital Marketing Coordinator

Digital Marketing Intern

Digital Marketing Strategist

Email Marketing Specialist

Event Coordinator Resumes

Want to be an event coordinator in 2023? We’ve compiled two resume templates for you that’ll help you land your dream event coordinator role, along with other key tips and industry knowledge you’ll need to gain an extra edge against the competition. (Google Docs and PDFs attached).

Digital Media Resumes

Digital media is an integral piece of any successful business in today's day and age. Customers are online and companies must engage their customers on the Internet to get their business. Digital media specialists help companies do just that. Digital media professionals are typically responsible for overseeing all content creation. Their specialty is creating and publishing content that drives engagement and sales from their audience. They work across a variety of platforms such as social media, email, websites, and blogs, all with the end goal of publishing effective content that reaches their target end-customer.

Digital Media Manager

Digital Media Director

Brand Manager Resumes

In today’s increasingly demanding world, it’s clear that every company needs brand managers on hand. A brand manager removes the disconnect between brand strategy and target audience. In simple terms, they “speak the customer’s language.” Here are some ways to perfect your resume for a brand manager’s important role.

Brand Activation Manager

Brand Marketing Manager

Assistant Brand Manager

Digital Brand Manager

Creative Brand Manager

Retail Brand Manager

Associate Brand Manager

Communications Resumes

With the proliferation of digital media, especially social media and video, the demand for professional communicators will only increase in 2023. The ability to tell stories and measure data through the ever-increasing number of media channels are vital as organizations continually seek to engage their target audiences. Communications is also regarded as a highly creative sector with many opportunities and specializations. Here are some examples and tips around building your resume for this fast-moving and ever-evolving field.

Communications Manager

Communications Specialist

Entry Level Communications

Communications Coordinator

Press Secretary

Public Relations Manager

Communications Coordinator / PR Coordinator

Content Creator Resumes

Content creation is currently one of the fastest-growing, if not the fastest-growing profession in the world. With the spread of technology and the internet, anyone with a phone or computer, and an internet connection can become a content creator. But to be a content creator that businesses are willing to pay, you have to go the extra mile. This guide will show you how to craft a strong content creator’s resume that will have businesses eager to collaborate with you.

Digital Content Creator

Video Content Creator

Marketing Content Creator

Social Media Content Creator

Content Strategist

E-Commerce Resumes

As technology advances and more human interaction takes place online - in part thanks to the Covid pandemic -, eCommerce is fast becoming one of the most lucrative ways to sell products. And with the accelerated growth of this industry comes countless opportunities to grow a career in eCommerce. This guide will help you craft an eCommerce resume that will have recruiters eager to offer you your desired job.

E-Commerce Manager

E-Commerce Director

E-Commerce Operations Manager

Growth Marketing Resumes

Many marketers would call themselves growth marketers, but in reality, very few are. Growth marketers are pioneers in marketing, experimenting with new ways to engage with and attract customers. This guide will explore titles within growth marketing, show you resume samples for each title, and give you tips to help you create your own successful resume.

Growth Marketing Manager

Growth Product Manager

Content Writer Resumes

Content writing is a booming profession that is a necessary part of almost any industry. With a large number of content writers available at any given time, it is important to create a unique and attractive resume to stand out from the crowd and snag your next content creation job. This guide will give you tips to help you strengthen your resume and will provide resume samples to model your resume on.

Creative Content Writer

Medical Writer

Scriptwriter

Brand Journalist

Digital Content Writer

Video Editor Resumes

Video editing is an exciting career if you are passionate about storytelling and filmmaking. You’ll be able to articulate a message through audiovisual art. Over time, this career has become highly in demand as it is crucial for social media visibility and advertisement. Yet, there are several types of video editing that you can practice. You can work as a video editor for films, social media content, video essays, and television shows. In this guide, we’ll show you how to break into the video editing industry by tailoring your resume with relevant techniques.

Video Producer

Videographer

Marketing Executive Resumes

A marketing executive designs and implements marketing campaigns to promote an organization’s product or services. They must conduct marketing research to identify their audience and create strategies based on that data. This career requires excellent communication skills, creativity, and data analytic skills. If you have a background in marketing and would like to start the job hunt as a marketing executive, this guide is for you. We’ll teach you how to create your resume for a marketing executive career.

Digital Marketing Executive

VP of Marketing Resumes

Vice presidents of marketing are the top-level managers of the marketing department. They make high-level decisions that help the organization achieve its business goals. Vice presidents of marketing are responsible for determining the best strategies for the marketing team. If you are passionate about marketing and have an eye on the executive chair, this career path might be for you. It takes creativity, logical-thinking, experience, and a high-performing resume to escalate to this position. Learn how to boost your career with our resume guide.

Marketing Vice President

Digital Strategist Resumes

A digital strategist produces, executes, and controls marketing plans to develop brand awareness and drive more traffic to the company’s digital channels. They must analyze marketing data to determine the best strategies for the organization. Digital strategists should have a background in marketing and a passion for digital channels. If this is your case, you might be in the right place. This guide will help you create the best resume for the digital marketing industry.

Brand Ambassador Resumes

A brand ambassador uses their influence on their community to promote products or services from a particular brand. This type of influencer marketing has become more popular over the last couple of years because of the high conversion rate and engagement generated by ambassadors. If you have a strong and extensive community that trusts you and you have experience with promoting products, you may be the next ambassador for your favorite brand. Learn how to optimize your brand ambassador resume with our guide.

Entry Level Brand Ambassador

Technical Writer Resumes

Technical writers are the professionals behind important content we need: manuals, how-to guides, you name it. And with the great resignation that saw professionals around the world leave their 9-5 office jobs, more and more professionals are gravitating towards flexible jobs like technical writing. This guide was developed to help both new and advanced technical writers craft resumes that recruiters have told us they are on the lookout for. Proven resume samples, and effective tips are included.

Entry-Level Technical Writer

Senior Technical Writer

SEO Resumes

SEO specialists help companies get more traffic on their websites to increase their visibility and profit. They implement marketing techniques to improve the website’s authoritativeness, visibility, and traffic. More specifically, they help businesses rank higher on search engines. This is a highly in-demand and competitive career, so if you’re an SEO specialist, you need to have a high-performing resume. Today, we’ll help you do just that. Read on to find out how to improve your SEO resume.

SEO Manager

SEO Analyst

Director of Marketing Resumes

Companies today need to use many platforms and channels effectively to advertise and boost revenue, and a marketing director helps them do just that. Marketing directors are always needed due to their ability to strategize on marketing plans and leverage the many marketing channels available today. Below are some strategies to optimize your director of marketing resume, with examples and tips specific to this position.

Brand Strategist Resumes

In today’s world, your brand is your company. Good branding is so important to capture the public’s attention and love, and in doing so, gain their business. Brand strategists help a company optimize its brand's potential. Brand strategists work closely with business leaders to determine their brand’s values and identity, and then make recommendations on how to position the brand publicly. Learn more about how to land a role as a brand strategist below.

Senior Brand Strategist

Brand Director

Campaign Manager Resumes

The campaign manager is an important role in politics and government. The campaign manager helps a potential elected official create a positive public image, raise funding, and advertise the candidate's initiatives and values to the community. Campaign managers are needed for small, local elections just as well as large national elections. If you want to land a role as a campaign manager, keep reading to learn the best tips to do so.

Political Campaign Manager

Campaign Volunteer

Action Verbs For Marketing Resumes

• Administered
• Spearheaded
• Streamlined
• Collaborated

How to use these action verbs?

Lead your bullet points with strong action verbs like the ones on this list. Whether you’ve supervised people or teams, developed successful digital marketing ideas/strategies, or generated sales, using the right verbs to talk about your experiences makes your accomplishments stand out and show the depth of your experiences. Avoid using the same action verb more than twice on your resume.

Marketing Resume Guide

• Social Media Manager Resume Templates
• Creative Director Resume Templates
• Marketing Manager Resume Templates
• Digital Marketing Resume Templates
• Event Coordinator Resume Templates
• Digital Media Resume Templates
• Brand Manager Resume Templates
• Communications Resume Templates
• Content Creator Resume Templates
• E-Commerce Resume Templates
• Growth Marketing Resume Templates
• Content Writer Resume Templates
• Video Editor Resume Templates
• Marketing Executive Resume Templates
• VP of Marketing Resume Templates
• Digital Strategist Resume Templates
• Brand Ambassador Resume Templates
• Technical Writer Resume Templates
• SEO Resume Templates
• Director of Marketing Resume Templates
• Brand Strategist Resume Templates
• Campaign Manager Resume Templates
• Marketing Action Verbs
• All Resume Examples

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Marketing Manager Resume Example for 2024 [With Tips & 8-Step Guide]

With how important presentation is in marketing, your marketing manager resume needs to be close to perfect to impress recruiters. After all, if you can’t “sell” yourself, how can they trust you to sell anything else?

While that may be pressuring to consider, writing a job-landing marketing manager resume doesn’t have to be as hard as you think! 

Just follow our step by step guide to writing a flawless marketing manager resume , including:

• Marketing Manager Resume Example (Better Than 9 Out of 10 Examples)
• Step-by-Step Guide to Write Your Marketing Manager Resume
• 25 Most In-Demand Skills to Put on Your Marketing Manager Resume

To start us off, let’s take a look at a well-written marketing manager resume example:

Marketing Manager Resume Example 

There are several components that make this a great example to follow, including:

• Effective resume summary . It is short, highlights the applicant’s experience, and shows recruiters they’re a relevant applicant.
• Reverse chronological format. This format draws the recruiter’s attention to your most recent and relevant work, making their job much easier. Not to mention, it’s the most popular one worldwide.
• The right contact details. All of the necessary contact details are listed, including the candidate’s LinkedIn URL link, which makes the resume even more professional.
• Relevant Marketing skills. The applicant has included hard and soft skills that are relevant and desirable for the position they are applying to.
• Additional sections that add value. This marketing manager applicant has added certificates, interests, and languages sections that complement his resume.
• Short education section. There is only one item listed in this section, the applicant’s University along with relevant details.
• Focus on achievements over responsibilities. The work experience section focuses on the candidate’s achievements, which show to recruiters exactly how they can excel in the role.
• Optimal resume length. The resume fits perfectly on one page, the optimal length of a resume.

How To Build Your Marketing Manager Resume in 8 Easy Steps 

We’ve shown you what the finished product should look like. 

Now let’s go through the steps you need to follow to get you on your way to writing the perfect marketing manager resume!

#1. Choose the Format & Fix the Layout 

The design and layout of your resume are extremely important. While this is true for everyone, it’s especially true for a marketing manager. This is your chance to show off your marketing skills even before the recruiter reads your resume. 

To start off, you should choose a format . Here are the three most popular ones:

• Reverse-chronological . True to its name, this one lists your skills and work experience in reverse-chronological order, with your most recent job at the top. 
• Functional . This skills-based format puts most of the focus on the skills section of your resume. It is the least popular format and is best for applicants who don’t have much experience to put on their resume. 
• Combination . This is a hybrid format of the reverse chronological and functional formats. It showcases both your skills and work experience. 

While all of these are great in their own way, we recommend you stick with the reverse-chronological format. This is the most popular format among both applicants and hiring managers, and with good reason: 

• It is quick and easy to skim.
• It draws attention to your most recent and relevant position.
• Recruiters worldwide know it and prefer it over other formats.

Here’s what it looks like: 

After you’ve decided on the format, you can start work on the structure and layout of your marketing manager resume. 

Here are some of the basic layout rules you should keep in mind:

• Choose the right font. It’s best to go for something both catchy and professional. We recommend Ubuntu, Roboto, and Overpass. And never use Comic Sans.
• Use the right line spacing.
• Keep the style consistent. Make sure the style choices you make, such as font and spacing, stay consistent throughout your resume.
• Use bullet points. The use of bullet points makes your resume much more reader-friendly than big blocks of text.
• Keep your resume the right length. Keep in mind that recruiters have to go through hundreds of resumes daily, so you don’t want to make yours too long. The ideal length for a resume is 1 page with 475 to 600 words .

Want To Avoid The Hassle? Pick One of Our Tried-and-Tested Templates 

Writing a resume using tools like Word or Google Docs can be a painstaking process. Formatting can be a nightmare and there are limited design options. 

You might spend hours carefully adjusting the layout, for example, only to have to start the process all over again when it ends up spilling over to the next page. 

What if we told you that you can avoid the hassle altogether by using one of our resume templates to write a perfectly tailored marketing manager resume. These templates are designed by a team of professionals, which means they are:

• Easy for recruiters to read
• Easy to scan using Applicant Tracking Systems
• Aesthetically pleasing and eye-catching

Take a look at how our templates compare to the traditional black-and-white resumes:

#2. Add Your Contact Details 

One section that is sometimes overlooked is the contact information section. Although there isn’t as much to it as some of the other sections, it is no less important. 

After all, why put in so much effort to write a spot-on marketing manager resume if you have a typo in your email and the recruiter can’t even call you in for an interview?

This is why the most important thing to watch out for in this section is typos . Not only will recruiters be unable to call you in for an interview, but they will probably be put off by the mistakes . In fact, 77% of recruiters reject applications just because of bad spelling or grammar . 

Aside from that, the section is pretty straightforward. Just make sure you include the following details:

• Phone number
• Social profiles such as LinkedIn

Here is an example of a marketing manager resume contact section done right:

Thomas Murphy

Digital Marketing Manager

570-604-9305

[email protected]

Scranton, Pennsylvania

#3. Impress Recruiters With Your Resume Summary

Just like format and layout, your marketing manager resume summary is a good way to capture recruiters’ attention and show them you’re a relevant applicant. 

This can make a world of difference, considering that 40% of recruiters spend less than a minute reviewing resumes . This means you want to give as much meaningful information as you can in those 2-3 sentences that make up your resume summary. 

A great marketing manager resume summary will include:

• Your years of experience and professional title.
• Your top skills and 1-2 accomplishments. 

In all, your resume summary should give the hiring manager a good idea of who you are, where you are in your career, and what they can expect from you if they decide to hire you. 

Here is a good example of what your summary should look like:

• Digital Marketing Manager with 7+ years of experience leading digital marketing research and analysis. Taken charge of redesigning and upkeeping various company websites and social media accounts. 

#4. Showcase Your Professional Achievements 

Your work experience is one of, if not the most important part of your marketing manager resume . Thus, you want to make sure it’s well structured and focuses on your achievements. 

To format your work experience, make sure you:

• Start by your current/most recent position and go backward in time from there. 
• Add your title, the company name, the location of your workplace, and the years you worked there.
• Add 3-5 achievements and responsibilities under each work entry (with fewer bullet points for older positions).

Formatting your work experience section the right way is barely enough to help you stand out. 

Actually, did you know that 34% of hiring managers will pass right over your application if they don’t see any measurable achievements ? 

That’s why we highly recommend that you prioritize your achievements over your responsibilities in your work experience section. 

As a marketing manager, recruiters want to see your achievements to get a sense of what you can bring to the team if they hire you. 

For example, you can mention how many new business partners you brought in to the previous company you worked for, or by how much you managed to increase sales of a product.

That doesn’t mean, of course, removing your responsibilities altogether and coming up with made-up achievements. 

But if you do have 2 important achievements to list for your previous job position, make sure they come before your responsibilities. 

And, to really drive the point home, make your achievements as quantifiable as possible . Think about it, “decreased customer turnover by 25% in three months by redesigning the webpage UX” sounds way more convincing than “increased customer satisfaction.”  

Here is an example of a well-written achievement in a work entry:

• Redesigned the webpage UX, decreasing customer turnover by 25% within a period of two months. 

And here’s a not-so convincing example: 

• Responsible for improving customer experience.

#5. Include a Short Education Section 

Including information about your educational background is a must on a marketing manager's resume. Hiring managers want to know that you have the right training and knowledge to do the job right. 

That being said, education doesn’t require as much attention as the skills and work experience sections. All you really need to include in this section are details about your university such as your degree, the name and location, and years of attendance. 

Here’s a good example:

MBA in Marketing

Melbourne Business School, Melbourne 

08/2013 -  05/2017

#6. List Industry-Related Skills 

Including key skills can boost your resume by as much as 59% , making it one of the most crucial sections of your marketing manager resume. They can basically show recruiters what they’re getting as part of the package if they hire you. 

That being said, key skills don’t mean listing every single one of your skills. The optimal number of skills you should include in your resume is around 15 to 20 , including both hard and soft skills. 

To filter them out, what you can do is make sure they are directly related to the position you’re applying for ! Sure, knowing the names of all 206 bones in the human body is impressive, but it has nothing to do with marketing. 

25 Skills to Put On Your Marketing Manager Resume 

Hard skills.

• Social Media Advertising
• Google Analytics
• Email Marketing
• Hubspot Marketing
• Facebook for Business
• Microsoft Office
• Pricing Optimization
• Content Marketing
• Quantitative and Qualitative Research
• Writing advertising copy
• Writing Press Releases

Soft Skills

• Written and Verbal Communication
• Detail Oriented
• Influencing others
• Presentation skills
• Public speaking
• Stress Management

#7. Make Use of These Additional Sections 

While the job experience and skills sections are arguably the most important and should take up the most space on your marketing management resume, there are some additional sections that can be quite valuable if you have space left. 

• Languages: This can be super relevant to marketing, as networking and international collaboration are a big part of your job. Feel free to add any language you’re proficient in, especially if you know the company you’re applying to has branches or partners in those countries. 
• Awards & Certificates: You can take this opportunity to show off any accolades you have received for your work, or certificates you’ve acquired.  
• Hobbies & Interests: Though this section doesn’t seem so important, it can be a great way to show your personality and demonstrate how well-rounded and worldly you are – great traits to have in marketing. 

Take a look at how these sections should look like on your marketing manager resume:

Languages: 

• English - Native
• Spanish - Native
• French - Full professional proficiency 
• Chinese - Full professional proficiency

Awards & Certificates

• Creative Media Awards, 2019
• Online Influence Awards, 2016: for PR & Comms

Hobbies & Interests:

• Running a Youtube channel
• Writing film reviews
• Pop-culture trivia 

#8. Attach a Cover Letter to Your Resume 

The final touch that can really set your marketing manager resume apart is a cover letter that’s just as well-written as your resume. 

Not only do recruiters expect you to attach a cover letter to your resume, but they also might not even consider your application without one. 

So take the opportunity to write a great cover letter that will really let hiring managers know who you are and why they should hire you. 

Here is the basic cover letter structure you should follow:

• Header - Make sure this section includes your full and correct contact details, as well as the name and contact information of the hiring professional it is addressed.  
• Greeting - It’s always best to greet the recruiter by their name, as it will show you went the extra mile to research the company and the people doing the hiring. The recruiter will usually be the head of the department you are applying to and you can almost always find their name listed on the company website.
• Opening paragraph - This section of your cover letter should be very attention-grabbing. Impress the hiring professional with some of your biggest achievements. 
• The second paragraph - This is where you convince the recruiter that you’re the perfect candidate for the job. Let them know what skills or experience you bring to the table and why you’re more qualified than the other applicants. 
• Third paragraph - Here you can mention why you’ll fit in well with the company. This will show recruiters that you did your research and also tell them you’ll be a pleasure to work with.  
• Closing - The closing of your cover letter is extremely important. This is the last thing the recruiter will read and will probably be what stays with them the longest. You want to make sure you leave a strong impression so they won’t easily forget you and your best chance to do that is by adding a memorable call to action. 

Key Takeaways

With that, you’re ready to write a flawless marketing manager resume! Set yourself apart from other candidates and make a lasting impression on hiring managers by following our 8 simple tips:

• Format your resume. Presentation is super important in marketing so make sure to design and format it with care. 
• Add the correct contact. Make sure you don’t make any mistakes when entering your contact details. 
• Write an effective summary. Give recruiters a quick overview of who you are and what skills and experience you bring to the table. 
• Focus on measurable achievements. Let recruiters know how effective you are at your job by giving them the facts and figures. 
• Include your educational background. Add information about the university you attended and what degree you received. 
• Add relevant skills. Show recruiters why they should hire you by listing skills relevant to marketing. 
• Use additional sections to add value. Use additional sections such as language, social media, or interests to complement your skills and experiences. 
• Include a cover letter. Let the hiring manager know exactly who you are, why you’re perfect for the job, and how you’ll benefit their company. 

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• Marketing Specialist Resume Example

Resume Examples

• Common Tasks & Responsibilities
• Top Hard & Soft Skills
• Action Verbs & Keywords
• Resume FAQs
• Similar Resumes

Common Responsibilities Listed on Marketing Specialist Resumes:

• Conduct market research to identify target audience and market trends
• Develop and execute marketing campaigns across various channels (email, social media, paid advertising)
• Create and manage content for website, blog, and social media platforms
• Analyze and report on campaign performance using analytics tools
• Collaborate with cross-functional teams (sales, product, design) to develop and execute marketing strategies
• Manage and maintain marketing databases and CRM systems
• Coordinate and attend industry events and trade shows
• Conduct competitive analysis to identify strengths and weaknesses of competitors
• Develop and manage partnerships with other businesses and organizations
• Continuously stay up-to-date on industry trends and best practices in marketing.

Speed up your resume creation process with the AI-Powered Resume Builder . Generate tailored achievements in seconds for every role you apply to.

Marketing Specialist Resume Example:

• Developed and executed strategic, omni-channel marketing plans/campaigns geared towards the target market/audience resulting in a 15% boost in brand awareness
• Monitored and regularly updated key performance metrics and generated weekly performance reports to provide meaningful insights on marketing and campaign effectiveness
• Managed relationships with external vendors, stakeholders, and agencies while developing high-quality content that achieved a 430% increase in online engagement
• Enhanced customer profiles, generated periodic reports, and identified improvement opportunities by utilizing cutting-edge technologies and assessing market trends
• Developed relationships with external influencers and media contacts to increase brand awareness, driving website traffic by 25%
• Co-ordinated responses to customer inquiries, complaints and compliments providing an unprecedented customer service experience and satisfaction
• Designed and maintained an engaging and user-friendly web portal to drive leads and convert prospects, increasing website hitting by 17%
• Created engaging, on-brand copywriting, artwork and design to ensure brand consistency and enhance customer experiences
• Spearheaded online and offline marketing activities and events, resulting in generating over 500 leads in a 3-month period
• Creative Strategy & Planning
• Campaign Management & Evaluation
• Market Research & Analysis
• Brand Management & Advertising
• Content Marketing & Copywriting
• Influencer Marketing & PR
• Digital Marketing & SEO
• Social Media Marketing
• Email & Direct Marketing
• Web Development & Design
• Digital Analytics & Reporting
• Project & Event Management
• Vendor & Agency Relationships
• Customer Service & Engagement
• Sales Management

Top Skills & Keywords for Marketing Specialist Resumes:

Hard skills.

• Search Engine Optimization (SEO)
• Pay-Per-Click (PPC) Advertising
• Social Media Advertising
• Email Marketing
• Content Marketing
• Marketing Analytics
• Marketing Automation
• Customer Relationship Management (CRM)
• Brand Management
• Event Planning and Management
• Market Research and Analysis
• Copywriting and Editing

Soft Skills

• Communication and Presentation Skills
• Collaboration and Cross-Functional Coordination
• Problem Solving and Critical Thinking
• Adaptability and Flexibility
• Time Management and Prioritization
• Empathy and Customer-Centric Mindset
• Decision Making and Strategic Planning
• Creativity and Innovation
• Active Listening and Feedback Incorporation
• Emotional Intelligence and Relationship Building
• Analytical Thinking and Data Interpretation
• Project Management and Planning

Resume Action Verbs for Marketing Specialists:

• Strategized
• Collaborated
• Conceptualized
• Implemented
• Personalized
• Orchestrated

Generate Your Resume Summary

Resume FAQs for Marketing Specialists:

How long should i make my marketing specialist resume, what is the best way to format a marketing specialist resume, which keywords are important to highlight in a marketing specialist resume, how should i write my resume if i have no experience as a marketing specialist, compare your marketing specialist resume to a job description:.

• Identify opportunities to further tailor your resume to the Marketing Specialist job
• Improve your keyword usage to align your experience and skills with the position
• Uncover and address potential gaps in your resume that may be important to the hiring manager

Complete the steps below to generate your free resume analysis.

Related Resumes for Marketing Specialists:

Assistant marketing manager, associate marketing manager, content marketing manager, digital marketing manager, marketing communications manager, product marketing manager, senior marketing manager, social media marketing manager.

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A Software Engineer Shares the Résumé He's Used Since College That Got Him a $500,000 Job at Meta — Plus Offers at TikTok and LinkedIn In 2021, he applied to Meta after learning about the company's "crazy" pay packages on tech forums.

By Shubhangi Goel • May 1, 2024

Key Takeaways

• Hemant Pandey shared the résumé format that has helped him land several software-engineering jobs.
• He keeps job descriptions short and includes points that make for good interview stories.
• Pandey emphasized the growing importance of personal branding in the job market.

This article originally appeared on Business Insider .

Hemant Pandey's software engineering career was off to a good start.

After an internship at Amazon during his graduate program, he landed a full-time software role at Tesla in 2018. The pay was "top-notch" and it was a dream company.

Pandey, who grew up in India, even invited his family to visit him in California that summer.

Two weeks after they visited, he was laid off.

"It was my first job and getting laid off meant having to build rapport all over again in just six months," he told Business Insider. "I needed to prove myself again."

He didn't feel comfortable telling people he was let go and worried companies might see him as a bad performer and reject him before interviews.

But he was proactive about looking for new opportunities and landed a job at SAP within a month.

After a year, Pandey switched to Salesforce, where he stayed for two years. In 2021, he applied to Meta after learning about the company's "crazy" pay packages on tech forums.

Here is the résumé format that Pandey has used since college. It got him a $500,000 senior software engineer role at Meta and offers from TikTok and LinkedIn. BI has verified his employment history and compensation, which included both cash and stock.

The résumé Pandey has been updating since completing graduate school in 2017. Hemant Pandey via BI

Making conscious résumé decisions

Looking back at his résumé two and half years into his job at Meta, there are a couple of things Pandey said work well and he would keep the same.

Limiting descriptions: When it comes to summarizing work experiences, "I like to keep it very ambiguous," Pandey said. In an interview, "if people ask me what I did at Salesforce, I can help them know more by explaining rather than writing a paragraph." He uses one to three bullet points for each role.

Including GPA: While his master's GPA is not very "impressive," Pandey chooses to include it and sees it as an opportunity to share a story during an interview. "I generally share how I bombed my first semester and was intimidated," he said about getting a low GPA and almost losing an internship he was offered. He talks about how he had to push himself to keep up with more experienced students and eventually scored better in the following semesters. "This makes a good growth and learning-from-failures story."

Ability to do basics: As engineers move to more senior roles, Pandey says the job becomes less about coding and more focused on leading teams and delivering projects. "But if I still interview for a startup, they don't really care about how I'm leading or shipping products," he said. "They care about if I can write code, if I'm tech savvy enough." To showcase his technical skills, Pandey lists projects and links to his past coding work.

There's only one change he would make to his résumé if he were to revamp it today:

Personal brand projects: "Your personal brand is now more and more important," Pandey said. "I write actively on LinkedIn and have a newsletter with around 4,000 subscribers," which he would list on his résumé's projects section. He would also include that he mentors students. Those additions "will start to matter more than just my tech skills and certificates."

Pandey is part of a growing group of workers and business owners who embrace personal branding as a way to boost their careers.

Quynh Mai, the founder of a digital creative agency, decided to embrace personal branding nearly 10 years after she began her business. Once Mai began giving talks and promoting herself on LinkedIn and other forms of media, she said potential customers trusted her experience more, she previously told BI.

"Building a personal brand connected to your business is more important than ever because people won't do business with anyone they don't trust," she said.

Some people in 9-to-5 jobs have adopted similar practices.

Sahil Dua, a senior machine-learning engineer at Google in Zurich, told BI that personal-branding projects have given him an edge in job interviews and have boosted his career.

"Tech-speaking experience actually helped quite a lot in advancing my career and came up a lot in interview processes that I was going through at the time," Dua said.

If he were to revamp his résumé today, he said he would add his experience speaking at conferences and a book he wrote in 2020.

"I would change that section to make sure I highlight that I've given these TED Talks to increase my credibility and to say, 'Yeah, I know some stuff," Dua said.

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