furniture store business plan examples

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Here is a free business plan sample for a furniture shop.

Are you passionate about interior design and eager to launch your own furniture retail business but unsure where to start?

In the following paragraphs, we will guide you through a comprehensive business plan tailored for a furniture retail store.

As an aspiring entrepreneur, you're likely aware that a strategic business plan is crucial for laying the foundation of a successful venture. It serves as a roadmap, outlining your business objectives, market analysis, and operational strategies.

To jumpstart your planning process with ease and precision, you can utilize our furniture retail business plan template. Our team is also available to provide a free review and offer feedback on your completed plan.

How to draft a great business plan for your furniture retail store business?

A good business plan for a furniture retail store must cater to the unique aspects of selling home furnishings and decor.

Initially, it's crucial to provide a comprehensive overview of the furniture market. This should include current statistics and also pinpoint emerging trends in the industry, as illustrated in our furniture retail business plan template .

Then, articulate your business concept effectively. This encompasses your vision, identifying your target market (such as homeowners, interior designers, or real estate developers), and the distinctive positioning of your furniture store (luxury, budget-friendly, custom designs, etc.).

The subsequent section should delve into market analysis. This requires a thorough understanding of local competitors, industry trends, and consumer buying habits.

For a furniture retail business, particular emphasis should be placed on the product selection you plan to carry. Detail your product lines - sofas, dining sets, bedroom furniture, decorative items - and discuss how they cater to the preferences and requirements of your target customers.

The operational plan is equally vital. It should outline the location of your store, the layout of the showroom, supplier relationships for furniture and home accessories, and inventory management practices.

In the furniture retail industry, it is important to highlight the quality and durability of products, the variety of styles offered, and the level of customer service provided.

Then, address your marketing and sales strategy. How will you draw in and keep customers? Consider advertising tactics, customer loyalty programs, and value-added services (such as delivery and assembly).

Adopting digital strategies, like maintaining an e-commerce website or an active social media presence, is also crucial in the modern marketplace.

The financial framework is another critical component. This includes the initial investment, sales projections, operating expenses, and the point at which the business will become profitable.

In a furniture retail store, inventory management is key due to the high cost of goods and the need for space; therefore, it is essential to plan carefully and have a solid grasp of your financials. For assistance, you can refer to our financial forecast for a furniture retail business .

Compared to other business plans, a furniture retail store must pay special attention to aspects such as inventory turnover, delivery logistics, and the potential for custom orders or services.

A well-crafted business plan will not only help the entrepreneur to define their strategy and approach but also to attract investors or secure loans.

Lenders and investors are looking for comprehensive market research, realistic financial projections, and a clear understanding of the day-to-day operations of a furniture retail store.

By presenting a thorough and substantiated plan, you showcase your professionalism and dedication to the success of your enterprise.

To achieve these goals while saving time, feel free to complete our furniture retail business plan template .

A free example of business plan for a furniture shop

Here, we will provide a concise and illustrative example of a business plan for a specific project.

This example aims to provide an overview of the essential components of a business plan. It is important to note that this version is only a summary. As it stands, this business plan is not sufficiently developed to support a profitability strategy or convince a bank to provide financing.

To be effective, the business plan should be significantly more detailed, including up-to-date market data, more persuasive arguments, a thorough market study, a three-year action plan, as well as detailed financial tables such as a projected income statement, projected balance sheet, cash flow budget, and break-even analysis.

All these elements have been thoroughly included by our experts in the business plan template they have designed for a furniture retail .

Here, we will follow the same structure as in our business plan template.

Market Opportunity

Market overview and statistics.

The furniture retail industry is a significant segment of the global retail market.

As of recent estimates, the global furniture market is valued at over 500 billion dollars, with projections indicating steady growth in the coming years. This growth is driven by factors such as increasing urbanization, a rise in disposable incomes, and the growing demand for residential and commercial furnishings.

In the United States alone, there are over 25,000 furniture retail establishments, generating an annual revenue of approximately 120 billion dollars. This underscores the critical role furniture retail plays in the American economy and the housing market.

These statistics highlight the robust nature of the furniture retail industry and its potential for continued expansion.

Industry Trends

The furniture retail sector is experiencing several key trends that are shaping the future of the industry.

One of the most significant trends is the increasing consumer preference for eco-friendly and sustainable furniture, reflecting a broader societal shift towards environmental responsibility.

Technological advancements are also influencing the industry, with augmented reality (AR) and virtual reality (VR) being used to offer customers immersive shopping experiences, allowing them to visualize furniture in their own spaces before making a purchase.

Customization and personalization are becoming more prevalent, with consumers seeking unique pieces that reflect their individual style and meet specific needs.

E-commerce continues to grow, with online furniture sales gaining momentum as consumers appreciate the convenience of shopping from home.

Lastly, the demand for multi-functional and space-saving furniture is on the rise, particularly in urban areas where living spaces are often smaller.

These trends are indicative of a dynamic industry that is adapting to the evolving preferences and lifestyles of modern consumers.

Key Success Factors

Several factors contribute to the success of a furniture retail business.

Product variety and quality are paramount. Retailers that offer a wide range of high-quality furniture are more likely to attract and retain a diverse customer base.

Innovative design and customization options can also set a retailer apart in a crowded marketplace.

The location of the retail store plays a critical role, with accessible and high-traffic areas being more conducive to higher sales volumes.

Exceptional customer service is essential for building customer loyalty and encouraging repeat business.

Efficient inventory management and cost control are crucial for maintaining profitability in a competitive industry.

Lastly, embracing current industry trends, such as sustainability and technological integration, is vital for staying relevant and appealing to contemporary consumers.

The Project

Project presentation.

Our furniture retail project is designed to cater to the contemporary consumer seeking stylish, durable, and affordable furniture. Strategically located in a high-traffic shopping district, our store will feature a diverse range of furniture items, from sofas and dining sets to bedroom furniture and home accessories, all crafted to meet the highest standards of quality and design.

We will emphasize the uniqueness, functionality, and aesthetic appeal of our furniture, ensuring that each piece not only complements our customers' living spaces but also enhances their overall lifestyle.

Our furniture retail store aims to become a go-to destination for homeowners and interior designers alike, offering a carefully curated selection that aligns with current trends and timeless styles.

Value Proposition

The value proposition of our furniture retail project lies in providing an exceptional selection of furniture that combines modern design, functionality, and affordability. We understand the importance of creating a home that reflects one's personal style and comfort.

Our commitment to offering a variety of high-quality furniture pieces at competitive prices positions us as a leader in the home furnishing market, catering to the needs of budget-conscious and design-savvy customers.

We are dedicated to enhancing the shopping experience through personalized customer service, design consultations, and a user-friendly online presence, making it easy for customers to find the perfect pieces for their homes.

Our furniture retail store is set to become a cornerstone in the community, providing furniture solutions that make stylish living accessible to everyone.

Project Owner

The project owner is an experienced entrepreneur with a passion for interior design and a keen eye for emerging furniture trends.

With a background in retail management and a strong network within the furniture industry, he is well-equipped to launch a furniture retail store that stands out for its quality, variety, and affordability.

Driven by a vision of furnishing beautiful homes without breaking the bank, he is committed to sourcing furniture that meets the needs of modern consumers, from functionality and comfort to sustainability and innovation.

His dedication to customer satisfaction and his expertise in the furniture market make him the ideal leader for this project, aiming to transform living spaces and enhance the comfort of customers through a superior furniture shopping experience.

The Market Study

Market segments.

The market segments for this furniture retail business are diverse and cater to a wide range of customers.

Firstly, there are homeowners looking to furnish their new or existing homes with stylish and functional pieces.

Secondly, the market includes apartment dwellers seeking space-saving and multi-functional furniture to maximize their living space.

Additionally, there are interior designers and decorators who source furniture for their clients' projects.

Real estate developers and property managers also form a segment, as they often need to furnish show homes and rental properties.

Lastly, businesses and offices require furniture for their workspaces, making them a significant segment of the market.

SWOT Analysis

A SWOT analysis of this furniture retail business highlights several key factors.

Strengths include a wide range of high-quality furniture, a strong online presence, and excellent customer service.

Weaknesses might involve the challenges of maintaining inventory diversity and the logistics of delivering large items.

Opportunities can be found in the growing trend towards home improvement and the increasing demand for eco-friendly and sustainable furniture.

Threats may include the competitive nature of the furniture retail market and the impact of economic downturns on consumer spending.

Competitor Analysis

Competitor analysis in the furniture retail industry indicates a highly competitive environment.

Direct competitors include other furniture stores, both brick-and-mortar and online, as well as large department stores with furniture departments.

These competitors vie for customers by offering a mix of quality, price, and design.

Potential competitive advantages for our business include exclusive collections, personalized customer service, and a strong focus on sustainability and eco-friendly products.

Understanding the strengths and weaknesses of competitors is crucial for carving out a unique market position and for customer acquisition and retention.

Competitive Advantages

Our furniture retail business stands out due to our commitment to offering a diverse selection of quality furniture that caters to various tastes and budgets.

We provide a unique shopping experience through personalized services such as design consultations and custom furniture options.

Our dedication to sustainability sets us apart, as we offer a range of eco-friendly and responsibly sourced products.

Moreover, our robust online platform and home delivery services ensure convenience and accessibility for all our customers, enhancing their overall shopping experience.

You can also read our articles about: - how to open a furniture shop: a complete guide - the customer segments of a furniture shop - the competition study for a furniture shop

The Strategy

Development plan.

Our three-year development plan for the furniture retail business is designed to establish a strong market presence.

In the first year, we aim to build a solid customer base by offering a diverse range of high-quality, stylish furniture that caters to various tastes and budgets. We will also focus on creating a strong online presence and an inviting in-store experience.

The second year will be focused on expanding our product lines, including eco-friendly and locally sourced options, and opening additional showrooms in key locations to increase accessibility for customers.

In the third year, we plan to enhance our customer service by offering interior design consultations and custom furniture options, further differentiating our brand in the market.

Throughout this period, we will prioritize customer satisfaction, sustainability, and innovative design to stay ahead of industry trends and meet the evolving preferences of our clientele.

Business Model Canvas

The Business Model Canvas for our furniture retail business targets a broad customer segment, including homeowners, renters, and interior designers looking for quality furniture and home decor.

Our value proposition is centered around providing a unique selection of furniture pieces that combine aesthetics, functionality, and affordability. We also emphasize customer service and a seamless shopping experience.

We sell our products through our physical showrooms and an e-commerce platform, utilizing key resources such as our supply chain relationships, inventory management systems, and knowledgeable sales staff.

Key activities include inventory curation, sales, and customer service.

Our revenue streams are generated from the sales of furniture and related home accessories, while our costs are mainly associated with purchasing inventory, marketing, and operations.

Access a complete and editable real Business Model Canvas in our business plan template .

Marketing Strategy

Our marketing strategy is centered on showcasing the quality and design of our furniture collections.

We plan to engage customers through immersive showroom experiences, interactive online platforms, and targeted advertising campaigns. We will also collaborate with interior design influencers and leverage social media to showcase our products in real-life settings.

Customer loyalty programs and seasonal promotions will be implemented to encourage repeat business and attract new customers.

Finally, we will participate in industry trade shows and community events to increase brand visibility and network with potential business partners.

Risk Policy

The risk policy for our furniture retail business focuses on mitigating risks associated with inventory management, supplier reliability, and market fluctuations.

We will implement robust inventory tracking and forecasting systems to prevent overstocking or stockouts. Building strong relationships with reliable suppliers will ensure consistent product quality and availability.

Our financial strategy includes careful budgeting and cost control measures to maintain healthy cash flow and profitability.

We will also secure comprehensive insurance coverage to protect against potential liabilities related to product warranties and customer service issues.

Why Our Project is Viable

We believe in the potential of our furniture retail business to meet the growing demand for quality, stylish, and affordable home furnishings.

With a focus on customer experience, sustainability, and design innovation, we are poised to capture a significant share of the market.

We are committed to adapting to consumer trends and market dynamics to ensure the long-term success of our business.

We are enthusiastic about the opportunity to enhance living spaces and look forward to the prosperous growth of our furniture retail venture.

You can also read our articles about: - the Business Model Canvas of a furniture shop - the marketing strategy for a furniture shop

The Financial Plan

Of course, the text presented below is far from sufficient to serve as a solid and credible financial analysis for a bank or potential investor. They expect specific numbers, financial statements, and charts demonstrating the profitability of your project.

All these elements are available in our business plan template for a furniture retail and our financial plan for a furniture retail .

Initial expenses for our furniture retail business include leasing a showroom space in a prime location, acquiring a diverse inventory of quality furniture pieces, investing in an efficient inventory management system, hiring knowledgeable sales staff, and costs related to brand creation and launching targeted marketing campaigns to reach our target demographic.

Our revenue assumptions are based on a thorough market analysis of consumer trends in home furnishings, taking into account the increasing interest in home decor and the demand for both luxury and affordable furniture options.

We anticipate a steady growth in sales, starting with a strong grand opening and building as our brand recognition and reputation for quality furniture and customer service strengthen.

The projected income statement indicates expected revenues from our furniture sales, cost of goods sold (purchase price of inventory, shipping, handling), and operating expenses (rent, marketing, salaries, utilities, etc.).

This results in a forecasted net profit that is essential for assessing the long-term viability of our furniture retail business.

The projected balance sheet reflects assets specific to our business, such as showroom fixtures, furniture inventory, and liabilities including loans and accounts payable.

It shows the overall financial health of our furniture retail business at the end of each fiscal period.

Our projected cash flow budget details the inflows from sales and outflows for inventory purchases and operating costs, allowing us to anticipate our cash needs throughout the year. This will enable us to manage our finances effectively and maintain a healthy cash reserve.

The projected financing plan outlines the specific financing sources we plan to use to cover our startup and operational expenses, such as bank loans, investor capital, or vendor credit terms.

The working capital requirement for our furniture retail business will be closely monitored to ensure we have the necessary funds to support our day-to-day operations, including inventory procurement, sales promotions, and staff wages.

The break-even point specific to our project is the level of sales needed to cover all our costs, including initial investments, and begin generating a profit.

It will signal when our business is on the path to financial sustainability.

Performance indicators we will track include the inventory turnover rate to measure the efficiency of our stock management, the gross profit margin to assess the profitability of our sales, and the return on investment to evaluate the effectiveness of the capital invested in our furniture retail business.

These indicators will assist us in gauging the financial performance and overall success of our venture.

If you want to know more about the financial analysis of this type of activity, please read our article about the financial plan for a furniture shop .

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How to write a business plan for a furniture store?

A business plan for a furniture store is an essential tool that can help entrepreneurs evaluate whether their idea is viable and decide how best to move forward with it.

Unsurprisingly, it forms the cornerstone of success for any furniture store, no matter the size or complexity.

Despite this, entrepreneurs often find writing a furniture store business plan a daunting task. But it doesn’t have to be!

This in-depth guide discusses why it's important to have one, what should be included in your plan, and which tools you can use when writing it. 

Ready? Let’s get started!

In this guide:

Why write a business plan for a furniture store?

Information needed to create a business plan for a furniture store, what goes into your furniture store's financial forecast, the written part of a furniture store business plan, what tool should i use to write my furniture store business plan.

There are several reasons to write a furniture store business plan. Below, we cover some of the most important ones!

To draw up a roadmap

Writing a business plan for a furniture store is an essential part of starting or running a business. It forces entrepreneurs to look ahead and set objectives for the next 3 to 5 years. 

This helps ensure that they are taking into account all aspects of their business, from financials to marketing strategies, so they can make informed decisions about how best to move forward. 

For existing businesses, it also provides an opportunity to reassess current operations and adjust goals accordingly. By having a clear vision and direction in mind, entrepreneurs can better prepare themselves for whatever challenges may come their way as they strive towards success.

To keep an eye on future cash flows

The business plan for a furniture store will contain a financial forecast. Creating this is essential because it provides visibility on your future cash flows and cash position whih allows you to anticipate any cash shortfall or funding requirements.

Comparing your actual financial performance to what was planned in the forecast provides the opportunity to update your forecasts as times goes by in order to maintain visibility on your future cash flows. 

To raise funding

Writing a business plan is crucial for any furniture store that wants to secure financing from a bank or investor. 

Banks use your business plan to assess your store's borrowing capacity and to decide whether or not your company can afford the loan. 

A comprehensive, well-written business plan will demonstrate that you understand all aspects of running a successful furniture store, including marketing strategies and financial projections. 

With this information in hand, banks can make an informed decision about whether or not it makes sense to lend money to your business.

Similarly, investors will carefully review the business plan in order to decide whether or not their investment could generate a good return on their capital.

They need to see evidence of healthy growth, profitability and cash flow in the business plan of your furniture store.

Now that you know why it's important to write a business plan for your furniture store, let's look at the information needed to create such a plan.

Create your furniture business plan online!

Think your furniture store could be profitable? Find out how with a business plan!

Writing a furniture store business plan requires research so that you can project sales, investments and cost accurately in your financial forecast.

In this section, we cover three key pieces of information you should gather before drafting your plan!

Carrying out market research for a furniture store

Market research helps you to accurately forecast revenues, giving you the data needed to make informed decisions about how best to move forward with your business. 

It also allows you to identify target markets and understand their needs, enabling you to create products or services that meet those needs. 

For example, you might find that customers are becoming increasingly interested in sustainable furniture, such as pieces made from recycled materials. 

Additionally, modern designs with clean lines and a minimal aesthetic may be growing in popularity among your target demographic.

In short, market research provides invaluable insights into what will be necessary for a successful furniture store launch or expansion.

Developing the marketing plan for a furniture store

A comprehensive marketing plan provides insight into the budget needed for sales and marketing activities. 

This budget should include expenses associated with advertising, promotions, customer outreach strategies, and any other costs related to targeting potential customers effectively. 

The staffing and equipment needs of a furniture store

Before writing a furniture store business plan, it is essential to take into account the budget that needs to be allocated for recruitment and investments. 

Be sure to assess what equipment and personnel are required for your store to operate smoothly, and how much it will all cost.

Once you have gathered the necessary information to create a business plan for your furniture store, it is time to start working on your financial forecast.

The financial forecast for a furniture store must contain 4 important tables:

• The profit and loss statement
• The balance sheet lists
• The cash flow statement
• The sources & uses table

Let's have a look at each of these in a bit more details.

The projected P&L statement

The projected P&L statement for a furniture store shows how fast the store is expected to grow and how profitable the store should be in the next 3 to 5 year.

The projected balance sheet of your furniture store

Your balance sheet provides a snapshot of your business’s financial health at a given point in time.

It includes three main components: assets, liabilities and equity:

• Assets: are resources owned by the store, such as cash, inventory, and accounts receivable.
• Liabilities: are debts owed to creditors and other entities, such as accounts payable and loans.
• Equity: is a proxy for the value of the owner's stake in the business.

Examining the balance sheet is important for lenders, investors, or other stakeholders who are interested in assessing your furniture store’s solvency and liquidity. 

Solvency assesses whether or not your business has the capacity to repay its debt over the medium term.

Liquidity assesses whether or not your business has sufficient cash and short terms assets to repay its debt over the next 12 months. 

The projected cash flow statement

Your projected cash flow statement shows how much cash the furniture store will have coming in and going out over time. 

This is helpful because it helps you plan ahead and know how much money you’ll have to use for growth. 

It also makes it easier to spot any problems before they happen, so that you can fix it as quickly as possible (for example, a shortfall in cash can be negated by an overdraft).

The initial financing plan

When starting a furniture store or when seeking funding, it is also useful to include an initial financing plan in your forecast.

This plan, also called a sources and uses table, gives an overview of the items that need to be financed and where the money is coming from.

Now that we have seen what goes in the financial forecast of your furniture store business plan, let's have a look at the written part of the business plan which provides the reader with the context needed to juge whether your numbers are plausible.

The written part of a furniture store plan is composed of the 7 main sections:

• The executive summary
• The presentation of the company
• The products and services section
• The market research analysis
• The strategy section
• The operations section
• The financial plan

We will now cover each section in-depth, explaining what information needs to be included.

1. The executive summary

The executive summary for a furniture store business plan, should provide a detailed overview of the business, market, key financials, and funding requirements. 

The business overview should outline essential information such as the type of furniture being sold, the target customers, the store location and the management team.

The market overview should present a summary of the current furniture market, including trends, competition, customer preferences, and potential growth opportunities. 

It is also important to provide key financials such as startup costs, projected revenues, and expected profits.

Finally, the 'our ask' section should concisely explain how much money is sought from investors or lenders.

2. The presentation of the company

The presentation of the company should start with the structure and ownership. 

This would include outlining the legal entity chosen to operate the business, such as an LLC or partnership. It would also include describing the ownership breakdown, including any investors involved in the project.

Once you covered the structure, the next step is to introduce the location: you should state where the store is located - using a map of the area if possible - and the layout of the premises. Also mention available amenities and services that may be beneficial for customers (parking spaces, transport links, etc.).

Finally, you should include details about the management team. Discuss the relevant experience and qualifications of each team member as well as any other applicable information about them. 

3. The products and services section

When drafting your business plan for a furniture store, it is important to include an in-depth section on the products and services being offered. 

This section should be tailored to the needs of the reader - whether that is a bank or investor - as they need to understand exactly what your business will provide.

Be sure to provide in-depth descriptions of the categories of furniture pieces you intend to offer, including their materials, dimensions, colors, styles and any other features that may be relevant. 

Additionally, it’s important to clearly outline any special services you plan on providing such as delivery options or installation assistance. 

Make sure to also mention if you are offering custom designs so that potential customers know right away what kind of flexibility they can expect from your store. 

By properly outlining all these elements in your business plan's product and service section, readers will have a clear understanding of what makes your furniture store unique and how it stands out from competitors.

4. The market research analysis

When presenting the conclusion of your market analysis in a business plan, you should include important information about demographics and segmentation, target market, competition, barriers to entry and any regulations that may apply.

The demographics and segmentation subsection should focus on identifying and quantifying the different potential customer segments and their purchasing habits, in order to understand who is likely to be interested in purchasing furniture from you.

The target market subsection should zoom on the customer segements you intend to focus on given the positioning of your store.

For example, if you sale entry price furniture, your target market might include first-time buyers who recently bought their first property. They need furniture to outfit the new house or apartment but don't want to spend too much money on quality pieces that will last them for years.

You should also include a detailed presentation of the competitive landscape, by assessing what other furniture stores in the area offer.

Finally you should also include a presentation of the main rules applicable to your business. For example, your furniture store might be subject to local zoning regulations which set the rules for where you may and may not put furniture displays.

5. The strategy section

When writing the strategy section of a business plan for a furniture store, it is essential to include details about your competitive edge, pricing strategies, marketing plans, milestones as well as key risks and mitigants.

When presenting your competitive edge, focus on the factors that make you different from your competitors in order to demonstrate why customers might come to you instead of them.

Then you should detail your pricing strategy. There is no right or wrong pricing strategy per se as long as yours is competitive and viable with healthy margins.

After the pricing, comes the sales and marketing plan which should outline how the store will reach potential customers including advertising campaigns and promotions.

Then comes the milestones subsection where you will be able to showcase the progress you achieved so far and your targets for the years to come. 

Finally, any known risks to the survival of your furniture store and proposed mitigants must be addressed in the risk and mittigants subsection.

6. The operations section

In order to present the operations of a furniture store in a business plan, it is important to include information about the staffing team, opening hours, key assets and intellectual property needed to operate, and the suppliers that will be utilized.

The staffing team should include a breakdown of the roles and responsibilities of each staff member. The number of staff members needed to be hired should also be included. 

Additionally, the business plan should include a recruitment plan which details how the hiring process will take place and how long it will take.

The opening hours of the store should also be listed in the operations section of the business plan. It is important to note if there are any special hours or planned closures due to holidays or other reasons.

You should also include a list of key assets and intellectual property that the store needs in order to operate. This could include things like equipment, furniture, software, lease, and any other items needed for daily operations.

Finally, detail which suppliers you plan to utilize. It is important to include the type of products each supplier provides, as well as their cost, delivery times, and payment terms. If you’ve chosen a particular supplier because of past experience, be sure to mention this too.

This will give potential investors confidence in your furniture store’s ability to source necessary items.

Including these details in the operations section of a furniture store business plan, it will help provide a comprehensive overview of how the store will be run and ensure that potential investors have all the necessary information to make an informed decision.

7. The presentation of the financial plan

The financial plan section of the guide is where you should include the financial forecast that we talked about earlier.

Now that we have a better understanding of the content and structure of a furniture store business plan, let's look at some of the tools available to help you create it.

In this section, we will review three solutions for creating a business plan for your furniture store: using Word and Excel, hiring a consultant to write the plan, or using an online business plan software.

Create your furniture store's business plan using Word or Excel

Creating a furniture store business plan using Word and Excel is an outdated solution that has more cons than pros.

The two advantages are the using these programs is relatively cheap and that Excel gives you a lot of flexibility to model you forecast.

The main issue is that you need serious knowledge of accounting and financial modelling in order to create a forecast without errors on Excel. And as a result, lenders and investors are unlikely to trust forecasts created by people that don't have a degree in finance or accounting.

Writing your business plan with Word is also inefficient: it requires you to start from a blank page and spend hours formatting the document after it is written. There are no templates, samples or examples to guide you through.

Overall, while Word or Excel may be viable options for creating a furniture store business plan for some entrepreneurs, it is by far not the best or most efficient solution.

Hire a consultant to write your furniture store's business plan

Outsourcing to a consultant is a popular solution for entrepreneurs looking to write a comprehensive business plan. 

Consultants are experienced in writing business plans and can create accurate financial forecasts without errors. This means that the legibility of the plan can be trusted much more than if you were to create one yourself using Word or Excel.

However, there are some drawbacks to outsourcing the business plan. The cost of hiring a consultant is usually quite expensive: budget at least £1.5k ($2.0k) for a complete business plan, more if you need to make changes after the initial version (which happens frequently after the initial meetings with lenders).

Additionally, you’ll probably have less control over the final product with this approach compared to writing it yourself. And while consultants may have expertise in the field, they may not have the same level of knowledge and understanding fo the market as you.

Overall, when deciding whether to outsource a furniture store plan to a consultant, you should weigh both sides carefully and make an informed decision based on your individual situation.

Use an online business plan software for your furniture store business plan

Another alternative is to use online business plan software .

There are several advantages to using specialized software:

• You are guided through the writing process by detailed instructions and examples for each part of the plan
• You can be inspired by already written business plan templates
• You can easily make your financial forecast by letting the software take care of the financial calculations for you without errors
• You get a professional document, formatted and ready to be sent to your bank
• The software will enable you to easily track your actual financial performance against your forecast and update your forecast as time goes by

If you're interested in using this type of solution, you can try our software for free by signing up here .

We hope that this article has helped you to better understand how to write the business plan for a furniture store. If you still have questions, do not hesitate to contact us.

Also on The Business Plan Shop

• How much does a business plan cost?
• How to right an internal business plan?
• Business plan myths

Know someone in the furniture industry? Share this article with them!

Founder & CEO at The Business Plan Shop Ltd

Guillaume Le Brouster is a seasoned entrepreneur and financier.

Guillaume has been an entrepreneur for more than a decade and has first-hand experience of starting, running, and growing a successful business.

Prior to being a business owner, Guillaume worked in investment banking and private equity, where he spent most of his time creating complex financial forecasts, writing business plans, and analysing financial statements to make financing and investment decisions.

Guillaume holds a Master's Degree in Finance from ESCP Business School and a Bachelor of Science in Business & Management from Paris Dauphine University.

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Furniture Store Business Plan Template

🛋️ furniture store business plan template: crafting your path to retail success 🏠.

Design a Solid Foundation for Your Furniture Business with Our Customized Business Plan Template!

📄 Overview of the Template

Introducing our Furniture Store Business Plan Template, an essential tool for entrepreneurs aiming to venture into or expand within the furniture retail sector. This comprehensive template is specifically tailored to the nuances of the furniture store industry, blending retail insights with strategic business planning.

🌟 Features of the Template

• Word Document Template A versatile, editable template that can be customized to align with your specific furniture store's vision and strategy.
• Executive Summary A succinct and engaging overview of your business plan, crucial for capturing the interest of potential investors and partners.
• Company Description A detailed section to define your furniture store's concept, mission, and unique selling points within the specialty furniture market.
• Specialty Furniture Store Industry Analysis (INCLUDED!) An analysis of the specialty furniture store sector, providing insights into market trends, consumer behaviors, and competitive dynamics.
• Organizational Structure A clear depiction of your store’s internal organization and the management framework.
• Marketing Strategies Tailored marketing plans designed specifically for the furniture retail industry, aimed at attracting and retaining customers.
• Funding Request Expert guidance on formulating a persuasive funding proposal to secure the necessary investment for your store.
• 12-month profit and loss statement.
• 5-year pro forma income statement.
• A basic, customizable Excel File.
• Flexibility to adjust revenues, costs, and staffing.
• Detailed 12-month Profit and Loss.
• 5-Year Annual Projections.

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"Free" Business Plan Templates

• Pretty Cool - Business Plan Structure
• Excellent - Industry-Related Research
• Awesome - Customized Financial Projections for your Industry
• Even MORE Awesome -Template Written by Paul Borosky, MBA.
• - Fill-in-the-highlighted-areas Format
• - Completed Pricing Strategy
• - SWOT Analysis Completed
• - Organizational Chart
• - Funding Request Section
• - Step-by-Step Tutorial for Business Plan Doc.
• - Step-by-Step Tutorial for Financial Projections Model

Quality Business Plan Templates

• Excellent - Industry-Related Research ($100 value)
• Awesome - Customized Financial Projections for your Industry ($300 value)
• Even MORE Awesome - Template Written by Paul Borosky, MBA.
• Plus... - Fill-in-the-highlighted-areas Format
• Plus... - Completed Pricing Strategy
• Plus... - SWOT Analysis Completed
• Plus... - Organizational Chart... Done!
• Plus... - Funding Request Section... Yes!
• Plus... - Step-by-Step Tutorial for Business Plan Doc.
• Plus... - Step-by-Step Tutorial for Financial Projections Model

Furniture Store Business Plan Templates Include:

• Executive Summary
• Company Description
• Specialty Furniture Store Industry Analysis INCLUDED!
• Organizational Structure.
• Funding Request
• 12-month profit and loss statement
• 5-year pro forma income statement
• Basic customizable Excel File
• Ability to change revenues, costs, and labor.
• 12 Profit and Loss
• 5 Yr Annual Projections.

Instructional Video:

Retail Store Word doc Tutorial

Retail Store Excel Financial Model Tutorial

Three Pillars of Prosperity with Our Furniture Store Business Plan Template

Are you ready to transform your furniture store vision into a reality? Our Furniture Store Business Plan Template is the cornerstone you need for a robust business launch. With this template, you can lay a strong foundation, navigate through the financial thicket, and construct a profitable business without the frustration of missing pieces. Here are three compelling reasons to choose our template for your furniture empire.

Construct on a Concrete Foundation: Sturdy Strategies from the Ground Up

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Our Furniture Store Business Plan Template is a toolkit for the ambitious entrepreneur, a compass for the financially savvy, and a blueprint for the future business mogul. It's not just about avoiding the pitfalls of assembly—it's about constructing a future as timeless as classic furniture design. Choose our template to carve out your niche in the furniture world with confidence and precision. The blueprint to your business's future is one click away—no intricate instructions, just a clear path to success.

Date: 12/23

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Office Furniture Store Business Plan

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Executive Summary executive summary is a brief introduction to your business plan. It describes your business, the problem that it solves, your target market, and financial highlights.">

WorkChairs is an ergonomic product business located in Studio City, California that focuses on selling hard-to-find ergonomic products to both the local community and through their website online. WorkChairs is owned by Jake and Lisa Wilson, and is a corporation with one other employee, Peter Wilson.

WorkChairs will use two sales channels and focus on selling niche products that solve ergonomic health problems that have become more common as people use computers more and more in their daily work days. By using traditional local marketing and sales techniques, WorkChairs will establish a solid local customer base in the home office, small business, and large business communities. To supplement the business and take advantage of manufacturer relationships that include drop-shipping, WorkChairs will have a website that has both an online store and an educational section to teach people about ergonomic problems.

WorkChairs has a conservative financial plan with low expenses, low payroll, and a conservative sales forecast. WorkChairs will always maintain a positive cash balance while slowly growing the total cash and company net worth.

1.1 Mission

WorkChairs is a specialty ergonomic product retailer in both the local market and in the online space. We aim to provide quality products to satisfy our customers desire to work in a healthy work environment that keeps them injury and pain-free. Keeping our customers happy and solving their problems by providing great products at an affordable price is our goal.

We also take pride in educating our customers on ergonomic issues that they might not be aware of, to prevent them from experiencing pain and discomfort in the future as well. We find doing this is rewarding in a personal and business sense.

1.2 Keys to Success

• Provide specialty products that can’t be found at “large box” retailers such as Office Max, Office Depot, Staples, Costco, Ikea, and others. We want niche products that can’t be found at these stores, because we can’t compete with them on price.
• Provide excellent customer service. It’s difficult to find customers who are aware enough of the health issues of standard office work to actually realize they need ergonomic products. So once we find these customers, we need to keep them happy and keep them coming back to us for future products they need.
• Keep our growth slow and organic so we can make sure we keep expenses low and operate efficiently.
• Build an easy-to-use website that educates our customers and potential customers while also selling our products effectively.

1.3 Objectives

• Becoming profitable after six months of operation.
• Be the market share leader of specialty ergonomic products in the local market. There is no official measurement, but it should be relatively easy to guess how our few competitors are doing.
• Have our website be one of the top five websites for specialty ergonomic products measured by both traffic and sales. Unfortunately, we can’t get sales statistics for other competing sites, but we can judge by their traffic levels based on their search engine placement, pay per click advertising, links in to their site, and Google Pagerank. From there we can guess at how well their site converts visitors into sales.
• Have fun helping our customers work in a safer and more comfortable work environment.

Company Summary company overview ) is an overview of the most important points about your company—your history, management team, location, mission statement and legal structure.">

2.1 company ownership.

Workchairs is a private C corporation owned by Jake and Lisa Wilson. They each own 50% of the company.

2.2 Start-up Summary

WorkChairs will require total start-up expenses which include legal fees in setting up the business, stationery, sales brochures and collateral, insurance, expensed computer equipment, and a domain name.

Jake and Lisa Wilson will be providing the investment which will cover the start-up expenses while also leaving a cash reserve. We have no start-up liabilities to be considered in our start-up phase. We will purchase examples of our products, as Current Assets, for customers to test-sit, but we will have very little inventory on hand.

WorkChairs sells niche ergonomic products that are hard to find at standard office furniture or office supply stores. Our primary products include:

• Chairs – There is a large number of specialty chairs that are built to solve various physical problems caused by sitting in an office chair all day. These chairs aim to solve back, hip, leg, neck, shoulder, arm, and wrist problems.
• Workstations – Computer and regular workstations that are specially designed to be ergonomically correct.
• Computer Accessories – Special mice, keyboards, glare screens, keyboard trays, wrist rests, monitor supports, and other computer accessories.
• Document Holders – Copy holders to allow the head to stay looking up at eye level.
• Foot Rests – A proper foot rest complements an ergonomic chair for better posture alignment.
• Lighting – Various types of lighting to make things easier on the eyes while working.
• Back/Arm/Wrist Supports – Various supports for various reasons.
• Headsets/Microphones – For phone-related problems.

Market Analysis Summary how to do a market analysis for your business plan.">

As computer and office jobs get more and more common, the general working population will experience more health problems caused by improper office working environments. It may be it’s their wrists aching from typing, their back hurting from their chair being bad, or their eyes damaged from staring at a computer screen. Ergonomic products focus on solving these problems. Unfortunately, these products are often hard to find at general furniture stores or office supply stores. WorkChairs aims to supply these products to both our local market and in the online space.

Specifically, we’ll target a few different types of worker:

• The home office user.
• The small business office manager.
• The large organization purchasing manager.

4.1 Market Segmentation

We have broken down our target market into the following categories:

• Home Office – This segment is the huge market of people running businesses from their home. We estimate there to be about 20,000,000 home office businesses in the United States, with about a 5% growth rate. Since we can reach the whole United States with our website, we can, potentially, reach the entire market.
• Small Office Managers – The small office market is also quite large, with a 5% growth rate. Most of these businesses have office workers who would be in need of ergonomic products.
• Large Office Purchase Managers – This market segment is much smaller in size, but has huge potential for sales as purchase managers usually make bulk buying decisions for multiple workers. It has a slower 2% growth rate due to fewer large businesses being created.

4.2 Target Market Segment Strategy

The following are our market segments along with our reasoning for targeting each segment:

• Home Office – This segment is very large, and because most home offices now involve people spending long hours on a computer, these people are prime targets for needing ergonomic equipment. Since these offices are also in their home, they’re more likely to spend some money on nicer furniture and equipment they can use for both home and work purposes.
• Small Business Managers – Most small businesses have a manager in charge of equipment purchasing decisions. At some point, most of these managers usually have an employee who suffers from a problem that can be solved with ergonomic equipment. Even if they haven’t, these people can usually be educated on the benefits of an ergonomically-sound workplace. They are usually pretty careful with their money though, as most small businesses try to keep their costs low. It’s a good market, especially locally, because these business often support other local small businesses.
• Large Business Purchase Managers – Large businesses usually have a purchase manager who’s sole job is making equipment and supply purchasers. It’s usually harder to reach these managers, and there are fewer large businesses, but they make for very lucrative accounts. Once you can build a good relationship with a purchase manager, they can be responsible for a lot of sales. Most purchasers buy equipment in bulk, and they usually have budgets that allow them to buy good equipment.

4.3 Industry Analysis

The ergonomic industry is growing by leaps and bounds. As the use of computers increases in offices, people are experiencing lots of health problems from repetitious use of computers all day long. The ailments can really vary, but knowledge of ergonomic products is growing as people realize these problems exist.

The ergonomic product manufacturing industry is also growing as more companies are putting out new products for cheaper prices.

WorkChairs aims to sell locally to small and large businesses, while also serving those two markets and the home office market on the Web. We believe this combination of local and nationwide sales will provide a solid base for a business.

4.3.1 Competition and Buying Patterns

People shopping for ergonomic products choose their retailer based on the following criteria:

Product selection : They want to work with a company that provides a number of ergonomic products to choose from, including competing brands.

Price : Nobody wants to pay more than they have to, and generally ergonomic products are more expensive than people anticipate, so price is usually a big issue.

Customer Service : People usually have questions before purchasing an ergonomic product because, for the most part, they have never seen or worked with the product before. This means that our website must explain things well and make it easy to contact us. We also must provide great customer service locally to keep our clients educated and happy.

Strategy and Implementation Summary

The primary strategies of WorkChairs are:

• Sell niche ergonomic products that are hard to find in normal sales channels and usually take some education to understand and use.
• Educate our customers and nurture relationships with them by providing superior customer service.
• Sell locally and online to maximize two different sales channels.

5.1 Competitive Edge

The primary competitive edge of WorkChairs is our product selection and how we educate our customers. We carry hard-to-find products that solve specific ergonomic needs. These are products you can’t find at local office furniture stores or superstores such as Office Depot, Staples, etc. These products are only carried by a few ergonomic specialty retailers both locally and online. In our local market, there are only a few small office supply stores that carry these products, and they aren’t very active in selling them or educating their customers about them.

We will have samples of a range of our products on hand for our local customers to test-sit. Part of the education process is give people the kinesthetic experience of using properly designed and sized chairs, workstations, etc. Purchases will be drop-shipped directly from the manufacturers to the customers, or to us, as our customers prefer. 

Online, we hope to educate our customers better than anyone else and show why they need our products and how these will help solve their problems. There are lots of websites that carry ergonomic products, but most of them just list the products and don’t give much information about them.

5.2 Marketing Strategy

Our marketing strategy has two categories that both hit our three target markets:

Local Marketing Strategy – We intend to hit our three target markets locally “the old fashioned way.” 

• Cold Calls – Jake Wilson will call on local businesses both small and large to educate them on our company and our ergonomic products.
• Yellow Pages – We will be listed in the local yellow pages under office products, office furniture, etc.
• Business Groups – Jake and Lisa Wilson will each be joining a number of local business groups in order to network and make contacts at local companies. We will use these contacts to get a foot in the door to build relationships with new customers.

Online Marketing Strategy – Our online marketing strategy will be run by Peter Wilson who is in charge of our website.

• Search Engines – We will pay to be listed in all the paid inclusion search engines and directories, as well as submitting to all the free search engines. Peter Wilson is an expert in this area, and will have our site optimized to do well in the engines.
• Pay-per-click Advertising – We will be spending a limited monthly budget on pay-per-click advertising on Overture and Google for targeted ergonomic keywords.
• Link-building Campaign – Our website will be more than just an online store. We will provide tons of information about ergonomics that will be educational for people trying to solve health problems. This will make our site an ergonomic resource worth linking to from other websites. We will have an ergonomic resources directory that will allow us to do link exchanges with other websites.
• Affiliate Program – We will have an affiliate program for other websites to sign up and earn a 10% commission on sales they refer to us.
• Word of Mouth – We will have features on our site to allow users to send pages from our site to their friends or co-workers.

5.3 Sales Strategy

Our sales strategy is broken down into two different areas:

• Local Sales – We will sell to local customers and employ a traditional local business sales strategy. Jake Wilson will be our primary salesman, and he’ll work in a normal fashion of calling on local businesses and informing them about our company and our products. Mr. Wilson will also join local business groups to network, and try to be the kind of salesman people refer to others. He does not earn a commission, as he will be working on salary as part owner. It’s possible that an additional local salesperson will be brought onto the team in the future.
• Online Sales – Obviously, selling online is different from selling locally. We’ll rely on our website to provide product information and answer the questions customers have about their products. Jake and Lisa Wilson will be available by phone and email to answer questions the site alone can’t answer. Otherwise, it’s a traditional e-commerce setup where the customer orders the product and WorkChairs either ships out the product themselves if it’s in inventory, or alerts the manufacturer who will drop ship the product.

5.3.1 Sales Forecast

The Sales Forecast table outlines sales and cost projections for our four product groups. We expect to be able to sell products in the first month due to relationships we already have with customers who have agreed to purchase our products. As our name grows in the local community and as our website gets more links and better search placement online we feel our sales will continue to grow.

Each product category has a different growth rate for the first year based on our projections for how much growth there is in each area. We feel Chairs and Other will each see a 20% growth rate. We feel that the growth rate of Workstations and Computer Accessories will be slower at 15%.

After year one, we anticipate an overall growth rate of about 20%.

5.4 Milestones

The accompanying table is a list of our initial milestones for the launch of WorkChairs. It lists the actual milestone, date that we start working on the milestone, the date the milestone should be accomplished, the employee in charge, and the department. We are not rushed to get this business going, but we still feel it’s crucial to hit our milestones on time to get the business going before the slow summer season hits. We’d like to use the summer season to fine tune our website and make sure our relationships with our manufacturers are all solid and working well. We will use the Plan vs. Actual feature of Business Plan Pro® PREMIER to track our progress in getting everything done on time.

Web Plan Summary

The WorkChairs’ website will be more than just a brochure for our local business, it will be a huge sales channel to the online world.

The focus of our site will be a combination of a store for our products and an ergonomic educational resource.

The store section of our site will be a very clean design that is similar to most e-commerce sites so users are familiar with the way things work. We’ll provide lots of information about our products and how they help solve people’s problems. We’ll also make it very clear to users how they can contact us for individual sales support and customer service. We think users might need some hand holding to choose the right product.

The ergonomic information section of our site will provide information about all the most common health problems caused by office working conditions. It will outline the health problems, the causes, and provide solutions in the form of positioning and posture, as well as links to products that can be purchased. We feel this section of our site will validate WorkChairs as experts in the field, and provide incentive for other websites to link to our website.

6.1 Website Marketing Strategy

Our overall online marketing strategy falls into the following strategies:

• Search Engines – We will be paying for listings in the paid inclusion engines as well as submitting to free engines like Google. Peter Wilson is an expert in this field and he will be designing our site from the start to have keywords built into the copy and give the site an overall search-engine friendly design.
• Pay-per-click Advertising – We’ll have a limited monthly budget for pay-per-click advertising on Google and Overture for selected targeted ergonomic keywords that fit our products. We will monitor our return on investment closely here to make sure we’re profitable with this advertising.
• Link-building Campaign – The educational aspect of our site along with our resources section will allow us to get links from other sites either through the quality of our content or in a link exchange manner. We will try to get links from good sites in ergonomics, furniture, office supplies, and other related areas.
• Affiliate Program – We will have an affiliate program that pays other websites 10% for sales that they refer to our website. This will get us more links, and provide incentive for other sites to market our products to their visitors.
• Word of Mouth – Our site will be set up so that’s it’s easy for visitors to send pages of our site to their friends and co-workers. We also hope their satisfaction with our products will lead them to tell others about us.

6.2 Development Requirements

The development of the WorkChairs website will start on January 1st of 2002. The estimated finish date of the website will be February 15, 2002. Peter Wilson will be developing all aspects of the website.

• Front End – The front end of the website is the graphic user design and interface that will be designed by Peter Wilson. The design will be simple with bland colors and feature a similar interface of popular e-commerce websites.
• Back End – The back end of our system is also being developed by Peter Wilson. It will feature a mySQL database and will use PHP as the programming language for the site logic. The e-commerce package is in PHP and is a combination of a base package and custom programming by Peter Wilson. The advantage of this setup is that we can customize it, it’s free, and it’s extremely fast. The product information will be stored in the database.
• Administration – It will be easy to add and edit content and product information on the website due to the administrative interface programmed by Peter Wilson. Both Jake and Lisa Wilson will be able to add/edit/delete products and content at any time.
• Future Development – As an employee of WorkChairs, Peter will be working part-time developing new features for the website and marketing it online.

Management Summary management summary will include information about who's on your team and why they're the right people for the job, as well as your future hiring plans.">

WorkChairs is owned and managed by Jake and Lisa Wilson. The only other employee is our manager of the website, Peter Wilson. We don’t initially plan on hiring any additional employees, but there is a possibility of adding a local salesperson in the future.

• Jake Wilson – Jake has over 30 years experience in the office supply/furniture and ergonomics industry. He owned his own local store for 25 years and worked as President and the head of the sales division. Jake built up a huge knowledge of products, developed relationships with manufacturers, and made many valuable local contacts at businesses in the area which WorkChairs can use. Jake will work as the President of WorkChairs as well as being the primary local salesperson and expert on products.
• Lisa Wilson – Lisa also has over 30 years experience as she ran the local office store with her husband Jake. Lisa has more experience in the accounting and organizational aspects of the business, so she’ll be taking that role with WorkChairs.
• Peter Wilson – Peter grew up working in the office store, but has since left that industry and became a seasoned expert in Web development, online sales, and online marketing. Peter will be in charge of the website and it’s marketing for WorkChairs.

7.1 Personnel Plan

The accompanying Personnel Table explains the salaries of the three employees of WorkChairs. Jake and Lisa Wilson will not be taking salaries until the business has sales up and running in the middle of the year. Peter will be paid a modest salary for his part-time work from the start and will remain consistent at that level until 2003 when he will see a slight raise. Jake and Lisa Wilson will also see a raise in 2003 when the business has reached a high enough level of sales to make that possible.

Financial Plan investor-ready personnel plan .">

The financial plan of WorkChairs is very simple and conservative. We aim to keep our expenses low while growing sales very slowly and under control. Because we don’t have any major expenditures to make, we don’t need to have huge amounts of cash on hand. We just need enough to pay our bills and our salary, and provide additional cushion to our account.

We expect to have a positive cash balance at all times.

We expect to be profitable in 2002 and 2004 while losing a little bit of money in 2003 as our payroll growth jumps up.

We expect our cash on hand to be stable and growing steadily by 2004.

8.1 Important Assumptions

We assume that interest rates and tax rates will stay the same as can be seen in our general assumptions table. We assume the economy will not become much worse than it is right now. At the current level of the economy we believe our goals and projections are attainable.

8.2 Break-even Analysis

Our Break-even Analysis is based on an average revenue per sale. This is an average because although we sell high-priced chairs that range from $200-$2,000, we also sell a larger number of cheaper products like copy holders, mice, wrist rests, keyboards, keyboard trays, monitor glare screens, and other products.

We aim to take a keystone mark-up on our products, i.e. 100%.

Our monthly fixed costs consist of three salaries and operating expenses.

The table and chart below calculate our break-even point in revenue per month.

8.3 Projected Profit and Loss

The accompanying Profit and Loss table is a good example of how we will be keeping our expenses and payroll low while we grow sales. This will cause us to lose a little money in 2003, but we’ll be profitable from 2004 on. Our sales projections are very conservative, so we’re actually hoping that we’ll be profitable in 2003 as well, but we’re going with the conservative estimates shown in the table.

We aim to keep our gross margin up, and we think we can improve this over time as we gain more customers because we won’t have to battle on price with other retailers.

8.4 Projected Cash Flow

Our Projected Cash Flow table and chart show that we have little risk in this business as we’ll always keep a sizeable cash balance. We have a projected period of three months in the slow summer period were we’ll see a negative net cash flow, but our balance will stay positive so we’ll be able to pay our bills and stay in the positive.

8.5 Projected Balance Sheet

WorkChairs is not looking to grow at a super-fast pace, but we do project to grow our net-worth and cash slowly as time goes on. By 2004 we project to have a cushion of cash on hand while still paying our three employees decent salaries for their work.

8.6 Business Ratios

The following table outlines some of the more important ratios from the Office Furniture industry. The final column, Industry Profile, details specific ratios based on the industry as it is classified by the Standard Industry Classification (SIC) code, 5712.9904. Our Gross Margin will increase from 2002-2004 as well are our profit ratio. Both will dip in 2003 as our expense ratio grows from a payroll increase.

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Furniture Store Business Plan Template

Written by Dave Lavinsky

Furniture Store Business Plan Outline

• Furniture Business Plan Home
• 1. Executive Summary
• 2. Company Overview
• 3. Industry Analysis
• 4. Customer Analysis
• 5. Competitive Analysis
• 6. Marketing Plan
• 7. Operations Plan
• 8. Management Team
• 9. Financial Plan

Start Your Furniture Store Plan Here

Company Overview

Who is modern mode furniture store.

Modern Mode Furniture Store is a newly established furniture retail store focusing on modern and trendy furniture for the stylish individual. It is located in Seattle, Washington and will carry products from choice modern furniture designers and warehouses. Some of the furniture will come from overseas (Japan and Sweden).

Modern Mode Furniture Store will be owned by Richard DeBluff, an area entrepreneur with a keen eye for quality craftsmanship and minimalist design. For the past five years, he has worked at Copenhagen in Arizona as a salesman and interior decorator. Upon returning to his hometown of Seattle, Richard has recognized that while there are a handful of quality furniture stores in Seattle, there are not very many quality modern furniture stores that offer unique designs and furnishings for reasonable prices. Richard found out that lots of his friends and customers were purchasing modern furniture online, but would’ve preferred to visit a showroom where they can touch and feel the quality to make sure they are placing their investment in a solid piece of furniture.

Modern Mode Furniture Store will carry quality pieces of modern-designed furniture that are moderately priced and will last for years. Whatever room you are outfitting, Modern Mode Furniture Store will have something for you.

Modern Mode Furniture Store History

Modern Mode Furniture Store will be owned and operated by Richard DeBluff, a local interior designer and furniture salesman that has a knack for minimalist, modern design. Richard has worked at Copenhagen Furniture Store for the past five years and has noticed that there are not a lot of quality, modern furniture stores in the area. He began researching well respected and reasonably priced furniture distributors and has decided on five to open his furniture store with. There are two Japanese manufacturers, one Swedish manufacturer, and two that are located in the United States. Upon doing extensive research, Richard found that much of the younger generation who are now working professionals purchase their modern furniture online, but would prefer to visit an actual store or warehouse so they can see and feel the furniture before making a purchase.

Since incorporation, Modern Mode Furniture Store has achieved the following milestones:

• Located the store location and signed a Letter of Intent with the property management company.
• Registered Modern Mode Furniture, LLC to do business in the state of Washington.
• Contacted five furniture distributors and have soft agreements in place for the shipment and distribution of their products.
• Started working with an advertising company to develop brand image.

Modern Mode Furniture Store Products

Modern Mode Furniture Store will sell the following products:

• Living Room Furniture
• Bedroom Furniture
• Dining Room Furniture
• Office Furniture
• Art & Accessories

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• Map of Likino-Dulevo
• Map of Uspenskoye
• Map of Gorskoye
• Map of Ivanteyevka
• Map of Reutov
• Map of Domodedovo
• Map of Peresvet
• Map of Vorobyovo
• Map of Bronnitsy
• Map of Orekhovo-Zuevo
• Map of Moskovsky
• Map of Semyonovskoye
• Map of Izmaylovo
• Map of Nikolskoye
• Map of Ivanovskoye
• Map of Marfino
• Map of Govorovo
• Map of Nagornoye
• Map of Mosrentgen
• Map of Bratsevo
• Map of Rumyantsevo
• Map of Mytishchi
• Map of Putilkovo
• Map of Razvilka
• Map of Khimki
• Map of Dzerzhinsky
• Map of Sovkhoz Imeni Lenina
• Map of Dolgoprudny

Moscow throughout the year

• Moscow in January
• Moscow in February
• Moscow in March
• Moscow in April
• Moscow in May
• Moscow in June
• Moscow in July
• Moscow in August
• Moscow in September
• Moscow in October
• Moscow in November
• Moscow in December

Looking for day-by-day itineraries in Moscow?

Get inspired for your trip to Moscow with our curated itineraries that are jam-packed with popular attractions everyday! Check them out here:

• 1-Day Moscow Itinerary
• 2-Day Moscow Itinerary
• 3-Day Moscow Itinerary
• 4-Day Moscow Itinerary
• 5-Day Moscow Itinerary

Best attractions in nearby cities

• Top things to do and attractions in Khimki

Best restaurants in nearby cities

• Where to eat: the best restaurants in Mytishchi
• Where to eat: the best restaurants in Khimki

• Itinerary + map in one view
• Live collaboration
• Auto-import hotels and reservations
• Optimize your route
• Offline access on mobile
• See time and distance between all your places