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This presentation begins with a brief introduction of the history and goals behind copyright. It then explores some of the basics of copyright, including questions about copyright eligibility, copyright duration, registration, obtaining copyright permissions and its distinction from other intellectual property rights (patent, trademark) and plagiarism. Finally, considerable time is spent discussing copyright law’s Fair Use Exemption, one of the more confusing — yet most important — issues in copyright for student journalists. The presentation includes a number of true-to-life examples that should help students understand where the legal boundaries lie.

The presentation is approximately 30 minutes long.

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The Case Study as a Research Method

Published by Sandra Booth Modified over 8 years ago

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Top 5 Copyright Cases of 2019 in India

Top 5 Copyright Cases in 2019

1. sajeev pillai v. venukunnapalli & anr.

Does the author of work, even after the assignment of work, have special rights to claim authorship of his work provided under Section 57(1) of the Copyright Act?

The appellant, Sajeev Pillai, a film director, and a scriptwriter, claimed to have researched the history of the grand festival Mamankam and prepared a script for a movie based on the same epic. He met VenuKunnapalli and signed an MoU with Kavya Film Company which was associated with Kunnapalli. Sajeev was initially appointed as the director, but his service was terminated and replaced by someone else. The movie’s shooting was after that completed, which Sajeev alleged was done by mutilating, distorting, and modifying his script. Sajeev, in light of that, filed a suit seeking various reliefs. An interim injunction application was filed to restrain the respondents from releasing, publishing, distributing, and exploiting the film and issuing pre-release publicity without providing good authorship credits to Pillai as per film industry standards.

In deciding the issue, the Court noted that the first sub-section of Section 57(1) provides the author to restrain third parties. The second sub-section provides the author the entitlement to claim damages by such a third party for any distortion, mutilation, or other modifications to his work or any other action that would be prejudicial to his honor or reputation. This provided the appellant an unparalleled advantage in the case and that his copyright assignment of the work would not exhaust the legal right to claim authorship over it.

2. Tips Industries v Wynk Music

Does a statutory licensing scheme exist under the Copyright Act for online streaming services?

Background: The dispute centers around section 31D of the Copyright Act, 1957, which provides for a statutory licensing scheme, whereby any ‘broadcasting organization’ desirous of ‘communicating to the public’ any sound recording can obtain a statutory license to do so provided they pay royalty rates to the copyright owners at rates fixed by the Intellectual Property Law Board.

Tips Industries Ltd (Plaintiff) is an Indian music label that exercises copyright over a significant music repository that, in 2016, granted Wynk Music Ltd (Defendant) a license to access this music repository. At the expiry of the said license, both parties attempted to renegotiate the licensing conditions. Still, they failed to do so; hence, Wynk took refuge by invoking Section 31D of the Copyright Act. Tips challenged Wynk’s invocation of Section 31D and prosecuted Wynk according to Section 14(1)(e) for breach of their exclusive sound recording rights.

After hearing the contentions of both parties, the Bombay High Court found Wynk guilty of direct infringement on two counts – 1. To offer the copyrighted work under section 14(1) (e) (ii), which allowed the users to download and listen to the plaintiff’s work offline, and 2. Under section 14(1) (e) (iii) for communicating the plaintiff’s works to the users via their streaming service.

In addition to that, the Bombay High Court sought this opportunity to clear out the air regarding the ambiguity that existed concerning online streaming services falling within the scope of Section 31D:

1. Under Section 31D of the Copyright Act, the’ Download / Purchase ‘ of copyrighted works is not covered.

Wynk Music allowed the users to download and store copyrighted music for unlimited future use, which is instituted to be a ‘sale’ and not ‘communication made to the public,’ which constitutes a ‘broadcast’ for Section 31D. Hence, there is no claim for a statutory license for using such copyrighted work by Wynk Music.

2. The application of Section 31D of the Copyright Act does not include Internet broadcasting.

The defendant’s case was based primarily on the presumption that Section 31D covered Internet streaming services under’ radio broadcasting’ as described in a 2016 DPIIT office circular, given that’ radio broadcasting’ included’ internet broadcasting’ under Section 31D.

The Court had an opposing view which resulted in the rejection of the interpretation put forth by the defendant.

The Court found Section 31D to be an exception to copyright, which should only be strictly interpreted. Upon careful examination of the statutory scheme of 31D and the rules accompanying it, it becomes apparent that statutory licensing was intended only to cover radio and television broadcasting and not internet broadcasting. After examining the history associated with Section 31D, the Court derived that, despite the global existence of internet streaming services when the Section was inserted through an Amendment Act of 2012, the legislation, even though aware of it, omitted to include internet streaming services from the ambit of Section 31D.

In addition, the memorandum presented by the defendant does not contain any additional weightage of their claim as a memorandum only acts as ‘guidelines’ and lacks statutory authority and therefore has no influence to the extent of their claim.

The judgment was passed in favor of the plaintiff, and the Court held that the plaintiff was entitled to an interim injunction, having regard to the reality that they had made a prima facie case, and would suffer irreparable harm in the way of lost revenue.

3. Raj Rewal v Union of India &Ors

Whether an Architect, as the creator and legally the ‘author’ of a structure, has a right vested in him to object to such modification or demolition of their work by the owner of the building?

Background: The dispute centers around section 57 of the Copyright Act 1957, under which the plaintiff has filed for a mandatory injunction to reinstate the building according to the original plans. Section 57 of the Copyright Act 1957 provides the author with special rights called ‘moral rights,’ which exists with the author of the work over and above the economic rights of others.

The present case concerns Mr. Raj Rewal, who designed and Mr. Mahendra Raj, who was the structural designer of the Hall of Nations building. The said building was hailed as an icon of modernist Indian architecture and was erected on the Pragati Maidan grounds in New Delhi. The ITPO, in 2016, proposed to demolish the Hall of Nations complex to build an ‘Integrated Exhibition cum Convention Centre.’ Despite several attempts made by Plaintiff to protect the building from demolition, it resulted in what ITPO desired. Post demolition of the building, Plaintiff instituted a suit against the actions of ITPO by claiming that the acts of demolition had derogated Plaintiff’s special rights under Section 57.

Rejecting the plaintiff’s claims, the Court framed the issue as a conflict of two different rights: the architect’s rights under Section 57 and the landowner’s rights to practice acts about their property.

The Court observed that the plaintiff, in this case, cannot be allowed to prevent the demolition of the building by the defendant as it would, in turn, amount to a restriction of the defendant’s right to practice their control over their property and land which is provided to them under Article 300A which is a constitutional right which prevails over the statutory rights of the plaintiff which they claim to exist under Section 57 of Copyright Act, 1957.

The Court further states that the author’s right under Section 57 to prohibit ‘distortion, mutilation or modification of his work does not permit an author to prevent the destruction of their work since “that what cannot be viewed, seen, heard or felt, cannot be imperfect and cannot affect the honor or reputation of the author.”

Therefore, the extent to which the right vested in the architect extends is to prevent the building owner from refraining from making changes in the design made by the architect and passing it off as if the architect made the design.

Further, the Court also relied upon Section 52(1)(x), an exception to the architect’s copyright. The Court reasoned that the ‘reconstruction’ envisaged under Section 52(1)(x) could only occur if the building had already been demolished. Noting that the Copyright Act must be read harmoniously, the Court stated that Section 57 could not reasonably contemplate the right to object to demolishing a building.

In conclusion, the Court dismissed the suit due to a lack of cause of action against the demolition of the Hall of Nations.

4. YRF v Sri Sai Ganesh Productions

Whether copyright can exist in a cinematography film independent of the underlying works that it is comprised of? 2. Does the expression under section 14 to ‘make a copy of the film’ mean making a physical copy only? And between the two films, is there a substantial and material similarity?

A copyright infringement suit was filed against Sri Sai Ganesh Productions &Ors by Yash Raj Films Pvt Ltd on the grounds that it blatantly copied the movie Band Baja Baarat produced under the YRF banner and producing Jabardasht which showcased substantial and material similarities in terms of theme, concept, plot, character, sketches, story, script, form and expression amongst other things.

The Court, while determining the first issue, relied on the judgment handed down by the Delhi High Court in the case of MRF Limited v. Metro Tyres Ltd, in which the Court held that copyright exists in the ‘cinematographic film’ independent from other underlying works that come together to constitute it and that there is a requirement of originality to exist in ‘cinematographic films’ which can be read into from Section 13(1)(b) of the Copyright Act, 1957 through Sections 13(3)(a) and 2(d) of the said Act even though it has not been explicitly mentioned.

The Court, while determining the second issue, held that the expression ‘to make a copy of the film’ provided in Section 14(d)(i) of the said Act does not simply mean creating a physical copy of the film by process of duplication. Furthermore, as the movie are protected just like original works , the Court extended the test of originality set out in the case of R.G Anand v. Deluxe Films to distinguish between the two films based on ‘substance, foundation, and kernal’ and understand the viewpoint of an average moviegoer as to whether they would have an unmistakable impression that one work was a copy of the other.

In the instant case, the Court found that the defendants had blatantly copied the plaintiff’s film’s fundamental, essential, and distinctive features.

5. UTV Software Communication Ltd., v.1337X.TO and Ors

How should the Court deal with the hydra-headed ‘Rogue Websites’ which, on being blocked, eventually multiply and resurface as redirect or mirror or alphanumeric websites?

UTV Software Communications Ltd (Plaintiff)., is one such company engaged in creating, producing, and distributing cinematographic content worldwide. The plaintiff has brought a suit against thirty identified websites , multiple John Doe defendants, the Ministry of Electronics and Information Technology, the Dept of Telecom, and various ISPs. The plaintiff’s contention was based on the fact that the defendant’s websites host and provide access to their copyrighted content which infringes their rights derived from the Copyright Act 1957.

The plaintiffs provided access to a sample of such infringing content as evidence that the websites were primarily engaging in online piracy. Most websites did not respond to the summons because they were hosted outside India. Due to that, an amicus curia was appointed in their place as the issue was about to be a question of law of general public importance.

The most notable contribution this case made was that it introduced a new procedure to extend website blocking injunctions beyond those specified in the court order but also to those websites which are ‘mirror/alphanumeric/redirect’ websites created after the Court already passed the injunction order. This extension was termed a ‘dynamic injunction.’ Singapore High Court’s decision in Disney v M1 was referred by the High Court of Delhi while deciding on the issue where their Court introduced the concept of ‘dynamic injunction’ whereby a plaintiff could file an additional affidavit stating to the Court why a new website fell within the purview of an existing blocking order and forwarding the same to an ISP, which could dispute the merits of the blocking order. This process would help curtail piracy by such ‘Rogue Websites’ and reduce the burden on the copyright owners to go through the challenging route of litigation over and again.

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Home Blog Business How to Present a Case Study: Examples and Best Practices

How to Present a Case Study: Examples and Best Practices

Marketers, consultants, salespeople, and all other types of business managers often use case study analysis to highlight a success story, showing how an exciting problem can be or was addressed. But how do you create a compelling case study and then turn it into a memorable presentation? Get a lowdown from this post! 

Table of Content s

• Why Case Studies are a Popular Marketing Technique 

Popular Case Study Format Types

How to write a case study: a 4-step framework, how to do a case study presentation: 3 proven tips, how long should a case study be, final tip: use compelling presentation visuals, business case study examples, what is a case study .

Let’s start with this great case study definition by the University of South Caroline:

In the social sciences, the term case study refers to both a method of analysis and a specific research design for examining a problem, both of which can generalize findings across populations.

In simpler terms — a case study is investigative research into a problem aimed at presenting or highlighting solution(s) to the analyzed issues.

A standard business case study provides insights into:

• General business/market conditions 
• The main problem faced 
• Methods applied 
• The outcomes gained using a specific tool or approach

Case studies (also called case reports) are also used in clinical settings to analyze patient outcomes outside of the business realm. 

But this is a topic for another time. In this post, we’ll focus on teaching you how to write and present a business case, plus share several case study PowerPoint templates and design tips! 

Why Case Studies are a Popular Marketing Technique 

Besides presenting a solution to an internal issue, case studies are often used as a content marketing technique . According to a 2020 Content Marketing Institute report, 69% of B2B marketers use case studies as part of their marketing mix.

A case study informs the reader about a possible solution and soft-sells the results, which can be achieved with your help (e.g., by using your software or by partnering with your specialist). 

For the above purpose, case studies work like a charm. Per the same report: 

• For 9% of marketers, case studies are also the best method for nurturing leads. 
• 23% admit that case studies are beneficial for improving conversions. 

Moreover, case studies also help improve your brand’s credibility, especially in the current fake news landscape and dubious claims made without proper credit. 

Ultimately, case studies naturally help build up more compelling, relatable stories and showcase your product benefits through the prism of extra social proof, courtesy of the case study subject. 

Most case studies come either as a slide deck or as a downloadable PDF document. 

Typically, you have several options to distribute your case study for maximum reach:

• Case study presentations — in-person, virtual, or pre-recorded, there are many times when a case study presentation comes in handy. For example, during client workshops, sales pitches, networking events, conferences, trade shows, etc. 
• Dedicated website page — highlighting case study examples on your website is a great way to convert middle-on-the-funnel prospects. Google’s Think With Google case study section is a great example of a web case study design done right.

• Blog case studies — data-driven storytelling is a staunch way to stand apart from your competition by providing unique insights, no other brand can tell. 
• Video case studies — video is a great medium for showcasing more complex business cases and celebrating customer success stories.

Once you decide on your case study format, the next step is collecting data and then translating it into a storyline. There are different case study methods and research approaches you can use to procure data. 

But let’s say you already have all your facts straight and need to organize them in a clean copy for your presentation deck. Here’s how you should do it. 

1. Identify the Problem 

Every compelling case study research starts with a problem statement definition. While in business settings, there’s no need to explain your methodology in-depth; you should still open your presentation with a quick problem recap slide.

Be sure to mention: 

• What’s the purpose of the case study? What will the audience learn? 
• Set the scene. Explain the before, aka the problems someone was facing. 
• Advertise the main issues and findings without highlighting specific details.

The above information should nicely fit in several paragraphs or 2-3 case study template slides

2. Explain the Solution 

The bulk of your case study copy and presentation slides should focus on the provided solution(s). This is the time to speak at length about how the subject went from before to the glorious after. 

Here are some writing prompts to help you articulate this better:

• State the subject’s main objective and goals. What outcomes were they after?
• Explain the main solution(s) provided. What was done? Why this, but not that? 
• Mention if they tried any alternatives. Why did those work? Why were you better?

This part may take the longest to write. Don’t rush it and reiterate several times. Sprinkle in some powerful words and catchphrases to make your copy more compelling.

3. Collect Testimonials 

Persuasive case studies feature the voice of customer (VoC) data — first-party testimonials and assessments of how well the solution works. These provide extra social proof and credibility to all the claims you are making. 

So plan and schedule interviews with your subjects to collect their input and testimonials. Also, design your case study interview questions in a way that lets you obtain quantifiable results.

4. Package The Information in a Slide Deck

Once you have a rough first draft, try different business case templates and designs to see how these help structure all the available information. 

As a rule of thumb, try to keep one big idea per slide. If you are talking about a solution, first present the general bullet points. Then give each solution a separate slide where you’ll provide more context and perhaps share some quantifiable results.

For example, if you look at case study presentation examples from AWS like this one about Stripe , you’ll notice that the slide deck has few texts and really focuses on the big picture, while the speaker provides extra context.

Need some extra case study presentation design help? Download our Business Case Study PowerPoint template with 100% editable slides. 

Your spoken presentation (and public speaking skills ) are equally if not more important than the case study copy and slide deck. To make a strong business case, follow these quick techniques. 

Focus on Telling a Great Story

A case study is a story of overcoming a challenge, and achieving something grand. Your delivery should reflect that. Step away from the standard “features => benefits” sales formula. Instead, make your customer the hero of the study. Describe the road they went through and how you’ve helped them succeed. 

The premises of your story can be as simple as:

• Help with overcoming a hurdle
• Gaining major impact
• Reaching a new milestone
• Solving a persisting issue no one else code 

Based on the above, create a clear story arc. Show where your hero started. Then explain what type of journey they went through. Inject some emotions into the mix to make your narrative more relatable and memorable. 

Experiment with Copywriting Formulas 

Copywriting is the art and science of organizing words into compelling and persuasive combinations that help readers retain the right ideas. 

To ensure that the audience retains the right takeaways from your case study presentation, you can try using some of the classic copywriting formulas to structure your delivery. These include:

• AIDCA — short for A ttention, I nterest, D esire, C onviction, and A ction. First, grab the audience’s attention by addressing the major problem. Next, pique their interest with some teaser facts. Spark their desire by showing that you know the right way out. Then, show a conviction that you know how to solve the issue—finally, prompt follow-up action such as contacting you to learn more. 
• PADS — is short for Problem, Agitation, Discredit, or Solution. This is more of a sales approach to case study narration. Again, you start with a problem, agitate about its importance, discredit why other solutions won’t cut it, and then present your option. 
• 4Ps — short for P roblem, P romise, P roof, P roposal. This is a middle-ground option that prioritizes storytelling over hard pitches. Set the scene first with a problem. Then make a promise of how you can solve it. Show proof in the form of numbers, testimonials, and different scenarios. Round it up with a proposal for getting the same outcomes. 

Take an Emotion-Inducing Perspective

The key to building a strong rapport with an audience is showing that you are one of them and fully understand what they are going through. 

One of the ways to build this connection is by speaking from an emotion-inducing perspective. This is best illustrated with an example: 

• A business owner went to the bank
• A business owner came into a bank branch 

In the second case, the wording prompts listeners to paint a mental picture from the perspective of the bank employees — a role you’d like them to relate to. By placing your audience in the right visual perspective, you can make them more receptive to your pitches. 

One common question that arises when creating a case study is determining its length. The length of a case study can vary depending on the complexity of the problem and the level of detail you want to provide. Here are some general guidelines to help you decide how long your case study should be:

• Concise and Informative: A good case study should be concise and to the point. Avoid unnecessary fluff and filler content. Focus on providing valuable information and insights.
• Tailor to Your Audience: Consider your target audience when deciding the length. If you’re presenting to a technical audience, you might include more in-depth technical details. For a non-technical audience, keep it more high-level and accessible.
• Cover Key Points: Ensure that your case study covers the key points effectively. These include the problem statement, the solution, and the outcomes. Provide enough information for the reader to understand the context and the significance of your case.
• Visuals: Visual elements such as charts, graphs, images, and diagrams can help convey information more effectively. Use visuals to supplement your written content and make complex information easier to understand.
• Engagement: Keep your audience engaged. A case study that is too long may lose the reader’s interest. Make sure the content is engaging and holds the reader’s attention throughout.
• Consider the Format: Depending on the format you choose (e.g., written document, presentation, video), the ideal length may vary. For written case studies, aim for a length that can be easily read in one sitting.

In general, a written case study for business purposes often falls in the range of 1,000 to 2,000 words. However, this is not a strict rule, and the length can be shorter or longer based on the factors mentioned above.

Our brain is wired to process images much faster than text. So when you are presenting a case study, always look for an opportunity to tie in some illustrations such as: 

• A product demo/preview
• Processes chart 
• Call-out quotes or numbers
• Custom illustrations or graphics 
• Customer or team headshots 

Use icons to minimize the volume of text. Also, opt for readable fonts that can look good in a smaller size too.

To better understand how to create an effective business case study, let’s explore some examples of successful case studies:

Apple Inc.: Apple’s case study on the launch of the iPhone is a classic example. It covers the problem of a changing mobile phone market, the innovative solution (the iPhone), and the outstanding outcomes, such as market dominance and increased revenue.

Tesla, Inc.: Tesla’s case study on electric vehicles and sustainable transportation is another compelling example. It addresses the problem of environmental concerns and the need for sustainable transportation solutions. The case study highlights Tesla’s electric cars as the solution and showcases the positive impact on reducing carbon emissions.

Amazon.com: Amazon’s case study on customer-centricity is a great illustration of how the company transformed the e-commerce industry. It discusses the problem of customer dissatisfaction with traditional retail, Amazon’s customer-focused approach as the solution, and the remarkable outcomes in terms of customer loyalty and market growth.

Coca-Cola: Coca-Cola’s case study on brand evolution is a valuable example. It outlines the challenge of adapting to changing consumer preferences and demographics. The case study demonstrates how Coca-Cola continually reinvented its brand to stay relevant and succeed in the global market.

Airbnb: Airbnb’s case study on the sharing economy is an intriguing example. It addresses the problem of travelers seeking unique and affordable accommodations. The case study presents Airbnb’s platform as the solution and highlights its impact on the hospitality industry and the sharing economy.

These examples showcase the diversity of case studies in the business world and how they effectively communicate problems, solutions, and outcomes. When creating your own business case study, use these examples as inspiration and tailor your approach to your specific industry and target audience.

Finally, practice your case study presentation several times — solo and together with your team — to collect feedback and make last-minute refinements! 

1. Business Case Study PowerPoint Template

To efficiently create a Business Case Study it’s important to ask all the right questions and document everything necessary, therefore this PowerPoint Template will provide all the sections you need.

Use This Template

2. Medical Case Study PowerPoint Template

3. Medical Infographics PowerPoint Templates

4. Success Story PowerPoint Template

5. Detective Research PowerPoint Template

6. Animated Clinical Study PowerPoint Templates

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Business Intelligence, Business Planning, Business PowerPoint Templates, Content Marketing, Feasibility Study, Marketing, Marketing Strategy Filed under Business

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Case Studies

Case study #1

This patient has a history of severe asthma, and her main concern was the accumulation of plaque. However, at the moment of doing the extra and intra-oral examination, I noticed sores in the corners of the mouth, red patches on the gums, and high inflammation of the gums. The doctor in the clinic session confirmed that the patient had denture stomatitis. I asked the patient if she was sleeping with dentures. She claimed that for a long time, she hadn’t taken off her dentures to sleep. We recommended her to stop doing that and to take off her dentures every night to sleep. The patient felt very sad and cried because she was embarrassed that her loved ones would see her without teeth. I explained to the patient the importance of removing the dentures to sleep, all the negative effects she was already suffering and the future consequences if she continued doing that. After hearing and understanding the yeast infection she was having she agreed to follow the recommendation. She was classified as a heavy case, periodontal Stage III grade B. I finished her cleaning in two appointments. During the first appointment I did the medical history, all the assessments, FMS and scaled UR/LR. During the second appointment I finished the cleaning, and the patient was very satisfied with the results.

This patient was diagnosed with hypertension (Ecuador) and fibromyalgia (New York). The patient was not taking medication for any of these conditions. She was taking medication for depression one time a day which caused her to have dry mouth. The first appointment a medical clearance was required, because according to the guidelines from the American Heart Association, her blood pressure coincided with Hypertension Stage 2. The patient came back with the medical clearance, and I was able to continue with the treatment plan. The case value was heavy, periodontal Stage II grade B. The patient was not using dental floss, so I taught her the correct flossing technique and also the Modified Bass technique. For dry mouth I talked about the importance of constantly drink water and I recommended xylitol gum three times a day (total of 6 pieces equal to 6g of xylitol). The patient returned after three months for her check-up and cleaning and her case value changed to medium. I noticed less inflammation and light BOP. She continued flossing three times a day.  The following 3 months check-up and cleaning I was very excited to tell her that she was doing a great job by following the recommendations and taking care of her teeth as her case value changed to light and her gums looked very healthy. The patient was very motivated.

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