business plan template for art studio

Artist Business Plan Template

Written by Dave Lavinsky

Artist Business Plan

Over the past 20+ years, we have helped over 1,000 entrepreneurs and business owners create business plans to start and grow their artist businesses. We have the experience, resources, and knowledge to help you create a great business plan.

In this article, you will learn some background information on why business planning is important. Then, you will learn how to write an artist business plan step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What Is a Business Plan?

A business plan provides a snapshot of your artist business as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategies for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan

If you’re looking to start an artist business or grow your existing artist company, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your artist business to improve your chances of success. Your artist business plan is a living document that should be updated annually as your company grows and changes.

Sources of Funding for Artist Businesses

With regards to funding, the main sources of funding for an artist business are personal savings, credit cards, bank loans, and angel investors. When it comes to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to ensure that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business. Personal savings and bank loans are the most common funding paths for artist companies.

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How to write a business plan for an artist business.

If you want to start an artist business or expand your current one, you need a business plan in the proper business plan format . The guide below details the necessary information for how to write each essential component of your artist business plan.

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your executive summary is to quickly engage the reader. Explain to them the kind of artist business you are running and the status. For example, are you a startup, do you have an artist business that you would like to grow, or are you operating a chain of artist businesses?

Next, provide an overview of each of the subsequent sections of your plan.

• Give a brief overview of the artist industry.
• Discuss the type of artist business you are operating.
• Detail your direct competitors. Give an overview of your target customers.
• Provide a snapshot of your marketing strategy. Identify the key members of your team.
• Offer an overview of your financial plan.

Company Overview

In your company overview, you will detail the type of artist business you are operating.

For example, you might specialize in one of the following types of artist businesses:

• Antiques: This type of artist business may include the restoration, curation, and auction of antique furniture and other items.
• Art Consultant: This type of artist business involves helping clients find and select art pieces for their own collections.
• Tattoo Artist: Tattoos are a popular way for artists to earn money by tattooing permanent ink art onto their customers.
• Photography: Photographers may specialize in certain categories like wedding photography or nature photography.
• Graphic design: This type of business encompasses all kinds of design from creating logos and marketing materials for businesses to creating websites and designing products.
• Art teacher: This type of artist business involves art instruction and can include anything from teaching an elementary school art class to a recreational painting class, or an online art course.

In addition to explaining the type of artist business you will operate, the company overview needs to provide background on the business.

Include answers to questions such as:

• When and why did you start the business?
• What milestones have you achieved to date? Milestones could include the number of clients served, the number of art pieces sold, reaching $X amount in revenue, etc.
• Your legal business Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry or market analysis, you need to provide an overview of the artist industry.

While this may seem unnecessary, it serves multiple purposes. First, researching the artist industry educates you. It helps you understand the market in which you are operating. Secondly, market research can improve your marketing strategy, particularly if your analysis identifies market trends. The third reason is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your artist business plan:

• How big is the artist industry (in dollars)?
• Is the market declining or increasing?
• Who are the key competitors in the market?
• Who are the key suppliers in the market?
• What trends are affecting the industry?
• What is the industry’s growth forecast over the next 5 – 10 years?
• What is the relevant market size? That is, how big is the potential target market for your artist business? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section of your artist business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: individuals, schools, families, and corporations.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of artist business you operate. Clearly, individuals would respond to different marketing promotions than corporations, for example.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, including a discussion of the ages, genders, locations, and income levels of the potential customers you seek to serve.

Psychographic profiles explain the wants and needs of your target customers. The more you can recognize and define these needs, the better you will do in attracting and retaining your customers.

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Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other art businesses. Indirect competitors are other options that customers have to purchase from that aren’t directly competing with your product or service. This may include other sources of art pieces, auctions, or resellers. You need to mention such competition as well.

For each such competitor, provide an overview of their business and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as

• What types of customers do they serve?
• What type of artist business are they?
• What is their pricing (premium, low, etc.)?
• What are they good at?
• What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

• Will you make it easier for your customers to engage with your product or service?
• Will you offer products or services that your competition doesn’t?
• Will you provide better customer service?
• Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.  

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a artist business plan, your marketing strategy should include the following:

Product : In the product section, you should reiterate the type of artist company that you documented in your company overview. Then, detail the specific products or services you will be offering. For example, will you sell paintings or sculptures, consult on various art pieces, instruct a painting class, etc?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your plan, you are presenting the products and/or services you offer and their prices.

Place : Place refers to the site of your artist company. Document where your company is situated and mention how the site will impact your success. For example, is your artist business located in a busy retail district, a business district, a standalone office, or purely online? Discuss how your site might be the ideal location for your customers.

Promotions : The final part of your artist marketing plan is where you will document how you will drive potential customers to your location(s). The following are some promotional methods you might consider:

• Advertise in local papers, radio stations and/or magazines
• Reach out to websites
• Distribute flyers
• Engage in email marketing
• Advertise on social media platforms
• Improve the SEO (search engine optimization) on your website for targeted keywords

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your artist business, including answering calls, meeting with clients, billing and collecting payments, etc.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to book your Xth client, or when you hope to reach $X in revenue. It could also be when you expect to expand your artist business to a new city.  

Management Team

To demonstrate your artist business’ potential to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally, you and/or your team members have direct experience in managing artist businesses. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act as mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in managing an artist business or successfully running a small curation business.  

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet, and cash flow statements.

Income Statement

An income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenue and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you meet with 5 clients per day, and will you charge by the hour for art consultation services? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets

Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your artist business, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a lender writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement

Your cash flow statement will help determine how much money you need to start or grow your business, and ensure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt.

When creating your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a artist business:

• Cost of equipment and office supplies
• Payroll or salaries paid to staff
• Business insurance
• Other start-up expenses (if you’re a new business) like legal expenses, permits, computer software, and equipment

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your office location lease or a sample of your artist portfolio.  

Writing a business plan for your artist business is a worthwhile endeavor. If you follow the sample template above, by the time you are done, you will have an expert artist business plan; download it to PDF to show banks and investors. You will understand the artist industry, your competition, and your customers. You will develop a marketing strategy and will understand what it takes to launch and grow a successful artist business.  

Artist Business Plan Template FAQs

What is the easiest way to complete my artist business plan.

Growthink's Ultimate Business Plan Template allows you to quickly and easily write your artist business plan.

How Do You Start an Artist Business?

Starting an artist business is easy with these 14 steps:

• Choose the Name for Your Artist Business
• Create Your Artist Business Plan
• Choose the Legal Structure for Your Artist Business
• Secure Startup Funding for Your Artist Business (If Needed)
• Secure a Location for Your Business
• Register Your Artist Business with the IRS
• Open a Business Bank Account
• Get a Business Credit Card
• Get the Required Business Licenses and Permits
• Get Business Insurance for Your Artist Business
• Buy or Lease the Right Artist Business Equipment
• Develop Your Artist Business Marketing Materials
• Purchase and Setup the Software Needed to Run Your Artist Business
• Open for Business

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Since 1999, Growthink has developed business plans for thousands of companies who have gone on to achieve tremendous success.   Click here to see how Growthink’s business planning advisors can create your business plan for you.

Other Helpful Business Plan Articles & Templates

Crafting an Artist Business Plan: A Step-by-Step Guide for 2024

Jan 24, 2024

Every artist dreams of turning their passion into a successful career, but navigating the business side of the art world can be daunting. Creating a comprehensive artist business plan is the key to transforming your passion into a thriving and sustainable art business .

This step-by-step guide for 2024 will walk you through the process of crafting an effective business plan that will help you achieve your artistic dreams and financial goals. Plus, get instant access to our free guide for creating art that sells so you can grow your business.

This article shows you how to create a business plan for your artist business, including these highlights:

Essentials to include in your artist business plan, such as your artistic vision and goals, your target audience (or ideal collector), and your unique selling proposition (artistic voice)

How to research and analyze the art market to help you price your artwork effectively, and how to manage the financial aspects of your artist business

Marketing and promotion strategies for artists and the value of building an effective team to help you achieve the goals of your artist business plan

The Essentials of an Artist Business Plan

An artist writing a business plan in a creative workspace. Photo by Surface on Unsplash

An effective artist business plan is more than just a document outlining your goals and strategies—it’s the foundation of your art business and a roadmap to success. It helps you gain a better understanding of your artist business, identify your target audience (or ideal collector), and establish your unique selling proposition (or artistic voice). A well-crafted art business plan is essential for attracting clients, securing financing, and expanding your art career.

Your artist business plan should include:

Your artistic vision and goals

A description of your target audience or ideal collector

Your unique selling proposition (USP)

Information about trends in the art marketplace and your competitors

A detailed description of your products and services

A marketing plan

A comprehensive financial plan

Key roles to build your artist business team

A business plan is essential for the success of your venture because it's your guide to achieving your artistic and financial goals.

Define Your Artistic Vision and Goals

The first step in creating a business plan is to define your artistic vision and overall objectives. Understanding your artistic vision and goals equips you to steer your art business toward success. Your business plan will serve as the guiding principle for all the decisions you’ll make moving forward.

Your vision statement should outline what you want to be known for, the venues where you’d like to showcase your art, and potential collaborators essential for a successful creative art business. By asking yourself why you chose this path and what you hope to achieve, you can stay on course even during tough times.

Along with a clear vision, detail your goals. Break down larger goals into smaller, more manageable steps to make the process less overwhelming and more achievable. When formulating your artist business plan, consider the resources you have at your disposal, such as your skills, connections within the art industry, and the funding required to bring your vision to life.

Identify Your Target Audience

Understanding your target audience (or ideal collector) will enable you to customize your marketing strategies and establish a connection with potential customers. To help you identify your ideal collector, ask questions like, “What age group or income level could possibly access your art pieces?” or “Which kind of buyers understand your work?” In your business plan, include demographics, geographic location, and psychographic attributes of the collector in the description of your target market.

Assess Your Unique Selling Proposition

Your unique selling proposition (USP) is a statement that outlines the distinguishing features of your art, including your style, visual appeal, and the benefits of your products and services. The USP can help you stand out from other artists and showcase the distinct qualities of your offerings. Include a well-crafted USP in your art business plan to highlight the uniqueness that will help you leave your mark in the art world.

Market Research and Analysis

An artist looking at industry trends and analyzing the art market. Photo by UX Indonesia on Unsplash

Researching and analyzing the art marketplace are fundamental for understanding the art industry, formulating a competitive strategy, making informed decisions, and adjusting your business strategies as needed.

A SWOT analysis evaluates s trengths, w eaknesses, o pportunities, and t hreats so you can develop effective strategies to grow your artist business. This comprehensive evaluation helps you identify opportunities and threats in the market, assess your own strengths and weaknesses, and develop strategies to address those opportunities and threats by capitalizing on your strengths.

Consistently revisiting your SWOT analysis allows you to monitor progress, identify potential improvement areas, and make strategic adjustments as required.

Analyze Industry Trends

Examining industry trends is crucial for staying relevant and adjusting your business strategies accordingly. You can stay informed about industry trends by following or subscribing to art publications, participating in art events, and networking with other art professionals.

Maintaining an awareness of trends and openness to innovative approaches ensures your art business sustains its competitive edge in a swiftly evolving market.

Evaluate Competitors

The knowledge you gain from in-depth market research helps you identify direct and indirect competitors in the art world and evaluate their strengths and weaknesses. Understanding your competitors is essential for identifying your own strengths and weaknesses and creating a competitive advantage.

In your business plan, provide an overview of your competitors and insight into their strengths and weaknesses. This enhances your market positioning and fosters a unique advantage to help your art business flourish.

Product and Service Offerings

An artist diversifying their portfolio with different art pieces. Photo by Antonio Francisco on Unsplash

Diversifying your artist portfolio, offering various products and services, and developing pricing strategies are essential for sustaining profitability and communicating the value of your art business to potential investors and collectors. Your business plan should include a detailed outline of these aspects of your business.

Offering a diverse range of art products and services enables you to accommodate a wider audience, increase your revenue streams, and secure the success and sustainability of your art business. Consider showcasing your artwork in physical galleries, online sales, artist associations, or a combination of these options.

Pricing Strategies

When it comes to pricing, consistency is key. Your strategy should be to increase your artwork's prices and value gradually over time. There are two primary pricing models to consider—one for the established market and another for creating your own market niche.

In the established art market, a common approach is to assign a set price per square inch, with canvas pieces typically starting at $2-$3 per square inch. Works on paper may be priced 20-50% lower to reflect market standards. These figures represent starting prices for emerging artists within gallery spaces. When dealing with dealers, designers, or wholesalers, you must present your retail prices upfront and negotiate from there, ensuring transparency and maintaining value.

Alternatively, crafting your own art market affords greater flexibility. Here, you can opt for lower pricing to sell more pieces rapidly, relying on volume. However, if you aim to position your work at a higher price point, you may sell less frequently but can offer prints as a more accessible option to your audience. You might set prices based on size, the effort involved, or the uniqueness of each piece. Starting at $1 per square inch could be viable, particularly as it allows you to retain most of the earnings, unlike gallery sales, where commissions are involved.

Regardless of the market you choose to engage with, it's crucial to justify your prices and understand their rationale. Consistency in pricing not only helps in building trust with your collectors but also aligns with supply and demand dynamics, considering the financial climate of your target market. Your artist business plan should include a detailed outline of your diverse offerings and a thorough pricing strategy that reflects these considerations, setting the stage for a thriving artistic enterprise.

Marketing and Promotion Strategies

An artist building an online presence with social media platforms. Photo by Josh Withers on Unsplash

Your business plan must detail your marketing and promotion strategies, which are critical for reaching your ideal collectors and enhancing sales. A well-planned marketing strategy helps you effectively communicate your unique selling proposition to potential customers and establish a connection with them. Use diverse marketing channels, including:

Social media

Email marketing

Content marketing

Building an online presence, networking with art professionals, and participating in art fairs and galleries are essential to a successful art marketing plan. Employing these strategies effectively displays your work, builds connections with potential buyers, and expands your artist brand.

Build an Online Presence

A strong online presence lets you showcase your work, connect with potential buyers, and grow your brand. Creating an artist website featuring a portfolio of your work and a compelling artist statement can help you attract collectors and establish credibility. Design your artist website with care and attention to detail to ensure success in the competitive art world.

Furthermore, leveraging social media platforms such as Instagram, as well as online marketplaces like Etsy, can help you monetize your work and reach a broader audience.

Network and Collaborate

Networking and collaboration are vital for building relationships, gaining exposure, and learning from others in the art industry. Here are some ways to connect with fellow artists and industry professionals:

Attend art events

Join professional organizations

Engage in online forums

Utilize social media

These activities can help you build valuable connections and expand your network. By fostering these relationships, you can gain valuable insights, identify potential collaborators, and stay informed about art industry trends and opportunities.

Participate in Art Fairs and Galleries

Art fairs and galleries offer excellent opportunities for artists to gain exposure, sell their work, and establish credibility in the art world. By participating in art fairs and showcasing your work in galleries, you can reach a wider audience and attract potential buyers.

Researching and connecting with local, national, and international art fairs and galleries can help you identify the best venues for showcasing your work and growing your art business.

Financial Planning and Management

An artist creating a budget and financial projections. Photo by Kelly Sikkema on Unsplash

Financial planning and management are critical for ensuring the success and sustainability of your art business. Formulating a budget, generating financial projections, and overseeing your financial performance empower you to make informed decisions and proficiently manage your finances. Including a well-structured financial plan in your business plan will also help you attract potential investors and secure financing to grow your art business.

Managing your finances involves tracking your income and expenses, establishing financial goals, and adjusting your expenditures accordingly. Regular reviews of your financial statements and necessary strategy adjustments guarantee your art business sustains its financial health and viability.

Create a Budget

Creating a budget is essential for managing your funds, allocating resources, and planning for growth. It helps you set financial objectives, monitor your income and expenses, and adjust your spending accordingly.

To effectively track and adjust your budget, review it regularly and identify potential areas for cost reduction. For example, can you find a more affordable source for your paints or canvases? Are you wasting art supplies, and can you adjust your techniques to maximize what you have for greater profitability?

A well-managed budget enables you to make better decisions and achieve your financial goals without spending money carelessly.

Establish Financial Projections

Financial projections are estimates of future income and expenses that help you make informed decisions about your business. By gathering data, constructing a budget, establishing a timeline, and predicting future income and expenses, you can create a roadmap for your art business’s financial future. For example, what art pieces do you plan to create over the next few months, what will the supplies cost, and at what price do you plan to sell each piece?

These projections will enable you to plan for growth, manage risks, and ensure the achievement of your short-term and long-term goals for the success of your business.

Monitor Financial Performance

Monitoring financial performance is essential for identifying areas for improvement and adjusting strategies accordingly. To gain a comprehensive understanding of your art business's financial health, review your:

Regularly updating your financials and comparing them to your projections will help you evaluate your progress and make informed decisions.

Building an Effective Team

An artist recruiting and retaining talent for their team. Photo by Brooke Cagle on Unsplash

All artists need support and encouragement, and a robust team can become the cornerstone of your business, facilitating the achievement of your artistic and financial goals. A team lets you focus on your core competencies (the things you’re best at) and ensure tasks are completed efficiently. Furthermore, a strong team can provide valuable guidance, assistance, and expertise to help you make informed decisions and drive your business forward.

Identify Key Roles

A person holding a pen and writing on a notepad, with the words artist business plan written on the top of the page. Original photo by Kenny Eliason on Unsplash

Identifying key roles in your art business is crucial for delegating tasks and focusing on your core competencies. Roles to consider in an artist business plan include:

The manager

The accountant

The marketing team

As a hard-working artist, delegating tasks to a team of skilled professionals allows you to concentrate on your strengths—like creating art that changes the world—and ensures that your art business runs smoothly and efficiently.

These roles may not require full-time personnel, but knowing who you can trust to help with various aspects of your art business frees you to focus on the work you enjoy.

Frequently Asked Questions

An artist in an art studio creating a business plan for a successful art career. Photo by Surface on Unsplash

How do I write a business plan for an artist?

To write a business plan for artists, begin by defining a vision statement and setting realistic goals. Define your target customers or ideal collectors, research your competitors, and detail your unique sales proposition—the qualities that make your artist business stand out. Be sure to include marketing strategies, financial plans and projections, and descriptions of your products and services in your business plan.

How can I identify my target audience or ideal collectors?

To identify your target audience or ideal collectors, consider demographics, geographic location, and psychographic attributes of potential buyers, such as age group, income level, and preferences. Doing so will help pinpoint who will most likely be interested in your art and help you connect with potential buyers.

What should be included in my online portfolio?

Your online portfolio should feature a selection of your best work, a professional artist statement, and biographical information to paint a clear picture of your artistic vision. Include testimonials from past customers to add credibility to your work.

How can I effectively price my art?

A consistent pricing strategy is the key to building trust with your collectors and aligning with the financial climate of your target market. When pricing pieces for the established art market, the most common method is to set a price per square inch. To craft your own art market, opt for lower pricing to sell more volume. You might set prices based on size, the effort involved, or the uniqueness of each piece.

A Business Plan for Artists to Change the World

Creating a comprehensive artist business plan is the key to transforming your passion into a thriving and sustainable business. By defining your artistic vision, identifying your ideal collectors, researching the art market, and developing marketing and financial strategies, you can set your art business on the path to success. Building an effective team can provide valuable support and guidance along the way. With dedication, hard work, and a well-crafted business plan, the world of art is yours to conquer.

Download our free guide on How to Create Authentic Art that Sells to learn what’s trending and help you ensure more art sales while staying true to your own artistic voice.

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Art Studio Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business Plans » Arts & Craft Sector

Do you want to start an art studio and need to write a plan? If YES, here is a detailed sample art studio business plan template & FREE feasibility report.

It is important to point out that art studio business is one the businesses that can’t go out of fashion simply because people would always appreciate good artwork. Depending on the scale you want to start, the startup capital for this type of business can be considered to range from small to moderate.

As a matter of fact, it is advisable to run an art gallery alongside your art studio if indeed you want to maximize profits in this business.

A Sample Art Studio Business Plan Template

1. industry overview.

Art studios are part of the art gallery and museum industry and the industry comprises of art studios and art galleries, museum and art auction houses that primarily retail original and limited-edition artwork. Art galleries usually purchase artwork from an artist or individual owner and then sell the artwork to consumers, with little or no further development of the product.

So also, auction houses that bring buyers and sellers together and collect a commission are part of this industry. The gallery and museum industry is highly fragmented, with most operators having only one to four employees. However, on the opposite end, though smaller in number, the industry also includes multibillion-dollar institutions, such as Sotheby’s and Christie’s International.

Over the five years to 2022, industry revenue is projected to grow. Contemporary art has become a considerable growth segment as the sheer number of traded artworks increases; this trend is not expected to slow.

The Art Galleries and Museums industry is a thriving sector of the economy of the united states and the industry generates a whooping sum of well over billion annually from more than 3,561 art galleries and museums scattered all around the United States of America.

The industry is responsible for the employment of well over 23,213 people. Experts project the florist industry to grow at a 1.5 percent annual rate. Christie’s International and Sotheby’s Holdings Inc. are the market leader in this industry, the have the lion market share in the industry.

A recent report published by IBISWorld shows that in the art gallery and museum industry, capital intensity is determined by the ratio of capital to labor. In the absence of official data on capital and labor costs, depreciation and wage costs are used as proxies.

For the Art Gallery and Museum industry, the average operator spends $0.06 on capital for every dollar spent on labor. This ratio indicates a low level of capital intensity and reflects the industry’s emphasis on hiring and retaining high-quality personnel.

Sourcing and valuing artwork is crucial to the success of an art dealership (gallery), and these activities require highly skilled labor. Retailers and auctioneers are also required to provide knowledge of the products and an ability to place a value on new stock.

Over and above, starting an art studio is indeed a profitable business and it is open for any artist with an entrepreneurial mindset to come in and establish his or her business. With the right location and network, you will just be fine with this business.

2. Executive Summary

Daniel Howard® Art Studio, Inc. is a standard and registered art gallery that will be located in one of the busiest roads in Las Vegas – Nevada.

We have been able to lease a facility along a major road that is big enough to fit into the design of the kind of art studio that we intend launching and the facility is located in a corner piece directly opposite the largest residential estate in Las Vegas – Nevada.

Daniel Howard® Art Studio, Inc. will be involved in drawing, painting, pottery (ceramics), sculpture, origami, woodworking, scrapbooking, photography, and graphic design et al.

So also, in order to maximize profits, we will in the nearest future go into auctioning off art, retailing art privately, retailing art through galleries, art gallery exhibitions, merchandise sales, other products and services and renting of art works. We will also partner with leading artist in and around the United States of America.

We are aware that there are several large and small art studios and art galleries all around Las Vegas – Nevada, which is why we spent time and resources to conduct our feasibility studies and market survey so as to offer much more than our competitors will be offering and our outlet is well secured with the various payment of options.

Much more than producing, retailing and renting out various types of art works, our customer care will be second to none in the whole of Las Vegas – Nevada. We know that our customers are the reason why we are in business which is why we will go the extra mile to get them satisfied when they visit our art studio and gallery and also to become our loyal customers and ambassadors.

Daniel Howard® Art Studio, Inc. will ensure that all our customers are given first class treatment whenever they visit our art studio and art gallery.

We have a CRM software that will enable us manage a one on one relationship with our customers no matter how large the numbers of our customers’ base may grow to. We will ensure that we get our customers involved when making some business decisions that directly affect them.

We are aware of the trend in the art gallery and museum industry and we are not only going to operate a system where our customers would have to come to our art studio to place order or to make purchase or whatever they want but we will also operate an online art gallery and our customers can order artworks and related merchandize online and they will get it delivered to their houses or any location they want us to deliver the goods to within Las Vegas – Nevada.

Daniel Howard® Art Studio, Inc. is a private – registered business that is owned by Daniel Howard and his immediate family members. Daniel Howard is an artist per excellence, he has a BA. in Fine Arts, with well over 15 years of experience in the art gallery and museum industry, working for some of the leading brand in the United States.

Although the business is launching out with just one studio in Las Vegas – Nevada, but there is a plan to open other studios and art galleries all around Nevada and perhaps in other key cities in the United States of America.

3. Our Products and Services

Daniel Howard® Art Studio, Inc.  is in the art gallery and museum industry to make profits and we will ensure we go all the way to produce various type of unique artworks from our studios and also to make available a wide range of art works from different artist and other related merchandize to our clients in our art gallery.

We will ensure that we do all that is permitted by the law of the United States to achieve our aim and ambition of starting the business. Our product and service offerings are listed below;

• Pottery (ceramics)
• Woodworking
• Scrapbooking
• Photography and other media
• Other related artifacts and merchandize

4. Our Mission and Vision Statement

• Our vision is to become a household name in Nevada by running a one stop art studio and art gallery.
• Our mission is to establish an art studio and art gallery that will make available a wide range of art works (paintings, drawings, prints, pottery (ceramics), sculpture, origami, woodworking, scrapbooking and other merchandize) at affordable prices to the residence of Las Vegas, Nevada and other cities across the United States of America where we intend exhibiting our art works.

Our Business Structure

Daniel Howard® Art Studio, Inc. do not intend to start a small and neighborhood art studio and art gallery; our intention going into the art studio line of business is to build a standard and one stop art studio and art gallery in Las Vegas, Nevada.

Although our art studio business might not be as big as multimillion-dollar institutions, such as Sotheby’s and Christie’s International, but will ensure that we put the right structure in place that will support the kind of growth that we have in mind while setting up the business.

We will ensure that we hire people that are talented, qualified, honest, customer centric and are ready to work to help us build a prosperous business that will benefit all the stake holders (the owners, workforce, and customers).

As a matter of fact, profit-sharing arrangement will be made available to all our senior artists and management staff and it will be based on their performance for a period of ten years or more. In view of that, we have decided to hire qualified and competent hands to occupy the following positions;

• Chief Executive Officer (Owner)
• Art Studio and Gallery Manager
• Craft and Fine Artists
• Human Resources and Amin Manager

Merchandize Manager

Sales and Marketing Manager

Information Technologist

• Accountants / Cashiers
• Customer Services Executive

5. Job Roles and Responsibilities

Chief Executive Officer – CEO (Chief Artists):

• Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinions; providing educational opportunities.
• Creating, communicating, and implementing the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
• Responsible for fixing prices and signing business deals
• Responsible for providing direction for the business
• Responsible for signing checks and documents on behalf of the company
• Evaluates the success of the organization
• Reports to the board

Admin and HR Manager

• Responsible for overseeing the smooth running of HR and administrative tasks for the organization
• Maintains office supplies by checking stocks; placing and expediting orders; evaluating new products.
• Ensures operation of equipment by completing preventive maintenance requirements; calling for repairs.
• Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.
• Enhances department and organization reputation by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments.
• Defining job positions for recruitment and managing interviewing process
• Carrying out staff induction for new team members
• Responsible for training, evaluation and assessment of employees
• Responsible for arranging travel, meetings and appointments
• Oversee the smooth running of the daily office activities.

Gallery Manager:

• Managing projects from initial idea to final completion
• Liaising with clients to understand business and project needs
• Assessing client briefs and assigning designers to a project
• Proofing and reviewing designs and checking documents before they are sent off
• Assisting on the creative production side when needed and meeting with team members for feedback
• Creating and implementing monthly deadlines, project goals, expectations and workflows to ensure a smooth production process with on-time delivery
• Foster a collaborative, iterative creative environment while inspiring safety and confidence amongst team members
• Provide feedback, coaching, and recognition at regular intervals
• Support learning and growth, helping team members expand current roles
• Partner with Chief Artists and Key Stakeholders to achieve production schedule
• Employ judgement and strategy; creating assignments that compliment team member strengths and satisfy business needs
• Model straightforward, transparent, inclusive communication
• Assist in the identification and recruitment of talent

Craft and Fine Artists:

• Work with many different materials, including ceramics, glass, textiles, wood, metal, and paper, to create unique pieces of art, such as pottery, quilts, stained glass, furniture, jewelry, and clothing.
• Use techniques, such as knitting, weaving, glass blowing, painting, drawing, or sculpting
• Develop creative ideas or new methods for making art
• Create sketches, templates, or models to guide their work
• Select which materials to use on the basis of color, texture, strength, and other qualities
• Process materials, often by shaping, joining, or cutting
• Use visual elements, such as composition, color, space, and perspective, to produce desired artistic effects
• Develop portfolios highlighting their artistic styles and abilities to show to gallery owners and others interested in their work
• Display their work at auctions, galleries, museums and online marketplaces.
• Manage vendor relations, market visits, and the ongoing education and development of the organizations’ buying teams
• Help to ensure consistent quality of art works in our art gallery
• Responsible for the purchase of materials and art works (paintings, drawings, prints, sculptures, photography and other merchandize) and related products for the organizations
• Responsible for planning sales, monitoring inventory, selecting the merchandise, and writing and pricing orders to vendors
• Ensures that the organization operates within stipulated budget.
• Source for avenues for the organization to exhibit our artworks and generate sales
• Manage external research and coordinate all the internal sources of information to retain the organizations’ best customers and attract new ones
• Model demographic information and analyze the volumes of transactional data generated by customer purchases
• Identify, prioritize, and reach out to new partners, and business opportunities et al
• Identifies development opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects; assures the completion of development projects.
• Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
• Develop, execute and evaluate new plans for expanding increase sales
• Document all customer contact and information
• Represent the company in strategic meetings
• Help increase sales and growth for the company
• Manage the organization website
• Handles ecommerce aspect of the business
• Responsible for installing and maintenance of computer software and hardware for the organization
• Manage logistics and supply chain software, Web servers, e-commerce software and POS (point of sale) systems
• Manage the organization’s CCTV
• Handles any other technological and IT related duties.

Accountant / Cashier:

• Responsible for preparing financial reports, budgets, and financial statements for the organization
• Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
• Responsible for financial forecasting and risks analysis.
• Performs cash management, general ledger accounting, and financial reporting
• Responsible for developing and managing financial systems and policies
• Responsible for administering payrolls
• Ensuring compliance with taxation legislation
• Handles all financial transactions for the organization
• Serves as internal auditor for the organization

Client Service Executive

• Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer service experience of the highest level
• Through interaction with customers on the phone, uses every opportunity to build client’s interest in the company’s products and services
• Manages administrative duties assigned by the human resources and admin manager in an effective and timely manner
• Consistently stays abreast of any new information on the organizations’ products, promotional campaigns etc. to ensure accurate and helpful information is supplied to customers when they make enquiries (answer customer queries regarding the store and the merchandise)
• Find out the customer’s needs, recommend, select and help locate the right merchandise, describe a product’s features and benefits.
• make suggestions and encourage purchase of products
• Provide information about warranties, manufacturing specifications, care and maintenance of merchandise and delivery options
• Bag or package purchases and gift wrap merchandise

6. SWOT Analysis

Our intention of starting just one outlet of our art studio and art gallery in Las Vegas – Nevada is to test run the business for a period of 2 to 5 years to know if we will invest more money, expand the business and then open other outlets in key regions within the United States of America.

We are quite aware that there are several art studios and art galleries all over Las Vegas and even in the same location where we intend locating ours, which is why we are following the due process of establishing a business.

We know that if a proper SWOT analysis is conducted for our business, we will be able to position our business to maximize our strength, leverage on the opportunities that will be available to us, mitigate our risks and be welled equipped to confront our threats.

Daniel Howard® Art Studio, Inc.  employed the services of an expert HR and Business Analyst with bias in new business to help us conduct a thorough SWOT analysis and to help us create a Business model that will help us achieve our business goals and objectives. This is the summary of the SWOT analysis that was conducted for Daniel Howard® Art Studio, Inc.;

Our location, the business model we will be operating on (physical art gallery and online art gallery), varieties of payment options, wide range of art works and related products and our excellent customer service culture will definitely count as a strong strength for Daniel Howard® Art Studio, Inc.

A major weakness that may count against us is the fact that we are a new art studio and art gallery – business and we don’t have the financial capacity to compete with multi – million dollars art galleries who are already determining the market direction for the art gallery and museum industry in the United States.

• Opportunities:

Factors such as improved household expenditure from wealthy consumers will lead to renewed demand. The fact that art dealer reduced minimum price guarantees, inventory and advertising to remain stable and positive economic factors will encourage spending on art.

The fact that we are going to be operating our art gallery in one of the busiest streets in Las Vegas – Nevada provides us with unlimited opportunities to sell our art works and related products to a large number of people.

We have been able to conduct thorough feasibility studies and market survey and we know what our potential clients will be looking for when they visit our art gallery; we are well positioned to take on the opportunities that will come our way.

Just like any other business, one of the major threats that we are likely going to face is economic downturn. It is a fact that economic downturn affects purchasing / spending power. Another threat that may likely confront us is the arrival of a new art gallery and museum in same location where ours is located.

7. MARKET ANALYSIS

• Market Trends

Despite a highly competitive environment, the Art Galleries and Museum industry has achieved modest growth over the last five years. Art galleries and museums contend with other leisure, sporting and entertainment organizations for a share of consumer expenditure and government funding.

As a result, the industry has developed special exhibitions and interactive educational displays to attract new visitors and retain existing patrons. Art galleries and museums have continued to reposition themselves as social institutions, widening their appeal to new audiences and helping them secure government grants.

Successful art gallery and museum operators have made use of existing and emerging digital media to offer online virtual museums. In this era when the online community is growing rapidly, you would do your business a whole lot of favor if you create your own online presence.

One of the easiest ways to get people to see you as an expert in your line of business is to blog constantly about art works. You may also want to leverage on social media platforms like Instagram, Facebook, and Twitter, and others to publicize your art gallery and art works.

You can as well go ahead to open an online art gallery where people can order art works and related merchandize from your art gallery. You must ensure that your delivery system (shipping) is efficient if you intend to do well with your online art gallery.

8. Our Target Market

There are loads of people who can’t do without having art works in their houses or offices. This goes to show that if an art studio cum gallery is well positioned, they will continue to sell their art works to a wide range of clients on a regular basis.

In view of that, we have positioned our art studio and gallery to service the residence of Las Vegas, Nevada and the entire United States via our online art gallery shop. We have conducted our market research and we have ideas of what our target market would be expecting from us. We are in business to retail a wide range of art work and related merchandize to the following groups of people;

• Interior Decorators
• Home Remodelers
• Event Planners
• Churches and other religious centers
• Funeral Homes

Our Competitive Advantage

A close study of the art gallery and museum industry reveals that the market has become much more intensely competitive over the last decade. As a matter of fact, you have to be highly creative, customer centric and proactive if you must survive in this industry.

We are aware of the stiffer competition and we are well prepared to compete favorably with art galleries and other leading art studios who are into retailing art works in and around Las Vegas – Nevada. Daniel Howard® Art Studio, Inc. is launching a standard art studio and art gallery that will indeed become the preferred choice for art lovers in and around Las Vegas – Nevada.

Our art studio and art gallery is located in a corner piece property on a busy road directly opposite one of the largest residential estates in Las Vegas – Nevada. We have enough parking space that can accommodate well over 20 cars per time.

One thing is certain, we will ensure that we have a wide range of art works and related products available in our art gallery at all times. It will be difficult for customers to visit our art studio and gallery and not make a purchase of art works or other related products.

One of our business goals is to make Daniel Howard® Art Studio, Inc. a one stop art studio cum art gallery. Our excellent customer service culture, online store, various payment options and highly secured facility will serve as a competitive advantage for us.

Lastly, our employees will be well taken care of, and their welfare package will be among the best within our category (startups art studios) in the art gallery and museum industry, meaning that they will be more than willing to build the business with us and help deliver our set goals and achieve all our aims and objectives. We will also give good working conditions and commissions to freelance sales agents that we will recruit from time to time.

9. SALES AND MARKETING STRATEGY

• Sources of Income

Daniel Howard® Art Studio, Inc. is in business to produce, retail and rent out a wide range of art works and related products to the residence of Las Vegas – Nevada other cities in the United States via our online art gallery. We are in the art gallery and museum industry to maximize profits and we are going to go all the way out to ensure that we achieve or business goals and objectives.

In essence, our source of income will be the production and retailing of a wide range of art works and other related products at affordable prices. We will generate income by retailing the following products;

10. Sales Forecast

One thing is certain when it comes to art studios and art galleries, if your art studio and art gallery facility has talented craft and fine artists and is well stocked and centrally positioned, you will always attract customers cum sales and that will sure translate to increase in revenue generation for the business.

We are well positioned to take on the available market in Las Vegas – Nevada and we are quite optimistic that we will meet our set target of generating enough income / profits from the first six month of operations and grow the business and our clientele base.

We have been able to critically examine the art gallery and museum industry and we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. The sales projection is based on information gathered on the field and some assumptions that are peculiar to startups in Las Vegas – Nevada.

Below are the sales projections for Daniel Howard® Art Studio, Inc., it is based on the location of our business and other factors as it relates to art studio and gallery startups in the United States;

• First Fiscal Year (FY1): $350,000
• Second Fiscal Year (FY2): $750,000
• Third Fiscal Year (FY3): $1.5 Million

N.B: This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and there won’t be any major competitor producing same style of crafts and fine arts and customer care services as we do within same location. Please note that the above projection might be lower and at the same time it might be higher.

• Marketing Strategy and Sales Strategy

Before choosing a location for Daniel Howard® Art Studio, Inc., we conduct a thorough market survey and feasibility studies in order for us to be able to be able to penetrate the available market and become the preferred choice for residence of Las Vegas – Nevada.

We have detailed information and data that we were able to utilize to structure our business to attract the numbers of customers we want to attract per time.

We hired experts who have good understanding of the art gallery and museum industry to help us develop marketing strategies that will help us achieve our business goal of winning a larger percentage of the available market in Las Vegas.

In other to continue to be in business and grow, we must continue to sell the art works and related products that we produce and are available in our art gallery which is why we will go all out to empower or sales and marketing team to deliver.

In summary, Daniel Howard® Art Studio, Inc. will adopt the following sales and marketing approach to win customers over;

• Open our art studio and art gallery in a grand style with a party for all.
• Introduce our art studio and art gallery by sending introductory letters alongside our brochure to organizations, religious centers, interior decorators, home remodelers, households and key stake holders in Las Vegas – Nevada
• Ensure that we have a wide range of art works (paintings, drawings, prints, sculptures, photography and other merchandize) in our art gallery at all times.
• Make use of attractive hand bills to create awareness and also to give direction to our art studio and art gallery
• Position our signage / flexi banners at strategic places around Las Vegas
• Position our greeters to welcome and direct potential customers
• Create a loyalty plan that will enable us reward our regular customers
• Engage on roadshows within our neighborhood to create awareness for our art studio and art gallery.

11. Publicity and Advertising Strategy

Despite the fact that our art studio and art gallery is well located, we will still go ahead to intensify publicity for the business.

We are going to explore all available means to promote Daniel Howard® Art Studio, Inc. Daniel Howard® Art Studio, Inc. has a long – term plan of opening outlets in various locations all around Nevada which is why we will deliberately build our brand to be well accepted in Las Vegas before venturing out.

As a matter of fact, our publicity and advertising strategy is not solely for winning customers over but to effectively communicate our brand. Here are the platforms we intend leveraging on to promote and advertise Daniel Howard® Art Studio, Inc.;

• Place adverts on community based newspapers, radio stations and TV stations.
• Encourage the use of word of mouth publicity from our loyal customers
• Leverage on the internet and social media platforms like; YouTube, Instagram, Facebook, Twitter, LinkedIn, Snapchat, Google+ and other platforms to promote our business.
• Ensure that our we position our banners and billboards in strategic positions all around Las Vegas – Nevada
• Distribute our fliers and handbills in target areas in and around our neighborhood
• Advertise Daniel Howard® Art Studio, Inc. business in our official website and employ strategies that will help us pull traffic to the site
• Brand all our official cars and vans and ensure that all our staff members and management staff wear our branded shirt or cap at regular intervals.

12. Our Pricing Strategy

Pricing, uniqueness and quality are some of the key factors that gives leverage to art galleries, it is normal for art lovers to go to places (art studios and gallery) where they can get unique art works and related merchandize at cheaper price.

We know we don’t have the capacity to compete with bigger and well – established art gallery, but we will ensure that the prices of all the products that are available in our art gallery are competitive with what is obtainable amongst art galleries within our level.

We are aware that there are contracts for art work supplies by government, and art work merchandizers; we will ensure that we abide by the bidding pricing template when we bid for such contracts.

• Payment Options

The payment policy adopted by Daniel Howard® Art Studio, Inc. is all inclusive because we are quite aware that different customers prefer different payment options as it suits them but at the same time, we will ensure that we abide by the financial rules and regulation of the United States of America.

Here are the payment options that Daniel Howard® Art Studio, Inc. will make available to her clients;

• Payment via bank transfer
• Payment with cash
• Payment via credit cards / Point of Sale Machines (POS Machines)
• Payment via online bank transfer
• Payment via check
• Payment via mobile money transfer
• Payment via bank draft

In view of the above, we have chosen banking platforms that will enable our client make payment for the purchase of our artworks without any stress on their part. Our bank account numbers will be made available on our website and promotional materials to clients who may want to deposit cash or make online transfer for our artworks that they purchase.

13. Startup Expenditure (Budget)

In setting up any business, the amount or cost will depend on the approach and scale you want to undertake. If you intend to go big by renting a place, then you would need a good amount of capital as you would need to ensure that your employees are well taken care of, and that your facility is conducive enough for workers to be creative and productive.

In view of that, here are the key areas where we will spend our start – up capital;

• The total fee for registering the business in the United States of America – $750.
• Legal expenses for obtaining licenses and permits as well as the accounting services (software, P.O.S machines and other software) – $3,300.
• Marketing promotion expenses for the grand opening of Daniel Howard® Art Studio, Inc. in the amount of $3,500 and as well as flyer printing (2,000 flyers at $0.04 per copy) for the total amount of $3,580.
• The cost for hiring Business Consultant – $2,500.
• Insurance (general liability, workers’ compensation and property casualty) coverage at a total premium – $2,400.
• The cost for payment of rent for 12 months at $1.76 per square feet in the total amount of $105,600.
• The cost for facility remodeling (construction of racks and shelves) – $20,000.
• Other start-up expenses including stationery ($500) and phone and utility deposits ($2,500).
• Operational cost for the first 3 months (salaries of employees, payments of bills et al) – $60,000
• The cost for start-up inventory (stocking with art materials and a wide range of art works, and other related merchandize) – $250,000
• The cost for store equipment (cash register, security, ventilation, signage) – $13,750
• The cost of purchase and installation of CCTVs – $5,000
• The cost for the purchase of furniture and gadgets (Computers, Printers, Telephone, TVs, Sound System, tables and chairs et al) – $4,000.
• The cost of launching a website – $600
• The cost for our opening party – $5,000
• Miscellaneous – $5,000

We would need an estimate of four hundred and fifty thousand dollars ($450,000) to successfully set up our art studio and art gallery in Las Vegas – Nevada. Please note that this amount includes the salaries of all the staff for the first month of operation.

Generating Funds / Startup Capital for Daniel Howard® Art Studio, Inc.

Daniel Howard® Art Studio, Inc. is a private business that is solely owned and financed by Daniel Howard and his immediate family members. They do not intend to welcome any external business partners which is why he has decided to restrict the sourcing of the start – up capital to 3 major sources.

These are the areas we intend generating our start – up capital;

• Generate part of the start – up capital from personal savings
• Source for soft loans from family members and friends
• Apply for loan from my Bank

N.B: We have been able to generate about $150,000 ( Personal savings $100,000 and soft loan from family members $50,000 ) and we are at the final stages of obtaining a loan facility of $300,000 from our bank. All the papers and document have been signed and submitted, the loan has been approved and any moment from now our account will be credited with the amount.

14. Sustainability and Expansion Strategy

Part of the plans we have in place to sustain Daniel Howard® Art Studio, Inc. is to ensure that we continue to make available a wide range of unique drawing, painting, pottery (ceramics), sculpture, origami, woodworking, scrapbooking, photography, and graphic design et al, deliver quality services, improvise on how to do things faster and cheaper.

We are not going to relent in providing conducive environment for our workers and also the required trainings that will help them deliver excellent services at all times.

From our findings, another factor that kills new business such as ours is financial leakages. In order to plug financial leakages, the management of Daniel Howard® Art Studio, Inc. adopt the use of payment machine and accounting software to run the business.

We are quite aware that our customers are key component to the growth and survival of our business hence we are going to continuously engage them to give us ideas on how to serve them better and the products they want to see in our store.

We will not waste time in adopting new technology, best practices and diversifying our services; expand our product and service offerings once the need arises.

Daniel Howard® Art Studio, Inc. will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and re – training of our workforce is at the top burner.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of three years or more. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List / Milestone

• Business Name Availability Check: Completed
• Business Registration: Completed
• Opening of Corporate Bank Accounts: Completed
• Securing Point of Sales (POS) Machines: Completed
• Opening Mobile Money Accounts: Completed
• Opening Online Payment Platforms: Completed
• Application and Obtaining Tax Payer’s ID: In Progress
• Application for business license and permit: Completed
• Purchase of Insurance for the Business: Completed
• Leasing of facility and remodeling the art studio and gallery: In Progress
• Conducting Feasibility Studies: Completed
• Generating capital from family members: Completed
• Applications for Loan from the bank: In Progress
• Writing of Business Plan: Completed
• Drafting of Employee’s Handbook: Completed
• Drafting of Contract Documents and other relevant Legal Documents: In Progress
• Design of The Company’s Logo: Completed
• Graphic Designs and Printing of Packaging Marketing / Promotional Materials: In Progress
• Recruitment of employees: In Progress
• Purchase of the Needed furniture, racks, shelves, computers, electronic appliances, office appliances and CCTV: In progress
• Creating Official Website for the Company: In Progress
• Creating Awareness for the business both online and around the community: In Progress
• Health and Safety and Fire Safety Arrangement (License): Secured
• Opening party / launching party planning: In Progress
• Compilation of our list of products that will be available in our shop: Completed
• Establishing business relationship with artists and vendors – suppliers of artworks and related merchandize (paintings, drawings, prints, sculptures, photography and other merchandize) In Progress.

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How to Wrtie an Artist business plan + Free Template

Free Business Plan Template

Download our free business plan template now and pave the way to success. Let’s turn your vision into an actionable strategy!

• Fill in the blanks – Outline
• Financial Tables

Creative Art Industry Outlook 2024

• The United States has been firmly holding its position as the leading global art market for the past few years, generating roughly 45% of the global sales value.
• The revenue of performing arts companies in the U.S. will amount to roughly $19,6 billion by 2024, while for independent artists, it will amount to approximately $23,1 billion .
• There are 71,828 people employed in the US musical groups and artists industry till 2023.
• The number of people increased 0.4% on average over the five years between 2018 and 2023.
• Zippia estimates that artists are 70% more likely to work at private companies as compared to public sectors.

Now, without further ado; let’s delve into the key components you need to include in your creative business plan.

Key Components of an Art Business Plan (w/ examples)

• Executive Summary
• Business Overview
• Market Analysis
• Product and Services
• Sales and Marketing Strategies
• Operations Plan
• Management Team
• Financial Plan

1. Executive Summary

An executive summary is the initial chapter intended to provide a quick overview of your entire artist business plan. It highlights the primary facts of your business, from art business ideas to financial projections.

Keep your summary concise and clear, use simple language, and avoid jargon as it quickly engages readers.

You can start by introducing the idea behind starting an art business and explaining what it does. For example, is it a startup, do you like to grow your business, or are you operating a chain of artist businesses?

Next, share a brief overview of how your art studio will be different from the rest. Provide a summary of each of the subsequent sections of your plan, such as:

• Describe the artist industry and the target market in brief.
• Represent the products or services you wish to offer.
• Give a snapshot of your marketing strategy.
• Name all the key members of your management team.
• Provide a summary of your financial projections.

After that, end your summary with a clear call to action, inviting potential investors or readers to the next meeting if they are curious about your business.

Generally, this section is written after the entire business plan is ready as you go through and draft all the important sections of your business plan.

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2. Business Overview

The business overview section provides detailed information about your art business, including ownership, legal structure, office location, business history, and other business-related facts.

Initially, you can draft all the foundational facts like:

• The name of your art business and the concept behind it, for example: do you need a makeup artist business plan, music artist business plan, or painter business plan, and what is the actual idea behind your artist business?
• The legal structure of your art business whether it is a S-Corp, LLC, sole proprietorship, or some other.
• Location of your art gallery and the reason why you selected that place.

After that, describe the owners of your business and mention their roles in running it. Emphasize the percentage of shares owned, and how each owner helps in the business. For example,

You can add a memorable, clear mission statement that sums up the objectives and core principles of your art studio. Also, include an outline of the business’s history and how it came to be in its current position.

If you want to, include some personality and interesting details, especially if you have any achievements or recognitions till now for your creative art.

Convey your aspirations and your clear vision. Highlight future business goals and if you have any plans of opening an art studio or hosting an art gallery opening.

3. Market Analysis

Next, dive into the art world as this chapter provides a clear understanding of the art industry, along with the target audience, competitors, and growth opportunities.

So, take some time to go further and identify your target market and define your ideal target customer. It will guide your artistic choices and marketing strategies.

Know more about your customers and which type of services they prefer: customized painting, greetings, invitation cards, poetries, songs, or anything else.

After that, give an overview of the art industry. It unveils necessary information about the market size and growth potential of the art market in which your business will run. :

Also, conduct detailed market research to identify direct and indirect competitors. Evaluate their strengths and weaknesses.

You can perform a SWOT analysis to find internal strengths & weaknesses of your artist business and external opportunities & threats in the market.

Based on that, outline unique selling points and competitive edge. Accentuate how your art is different from the rest of the arts, and explain how you can offer qualitative services.

Try to analyze emerging market trends in the industry, such as changes in customer preferences and explain how your art business will cope with all those trends.

You can describe any regulations or licensing requirements that affect your art business, such as safety codes, contracts, taxes, or something else.

Here is an example you can refer to draft regulations for your art business:

Operating within the art industry entails adhering to several regulations. 

These encompass [specific regulations, e.g., “safety codes for installation arts, contracts ensuring the rights and responsibilities of both artists and clients and taxation structures specific to art sales”]. 

Our studio is committed to upholding all necessary licenses and continuously stays updated on regulatory changes to ensure full compliance.

4. Product and Services

The product and services section of an art studio business plan should describe the specific services and products you will provide. It should be detailed, informative, and customer-focused.

Start this section by introducing the artist first, along with the art form they will be using, for example, paintings, sculpture, photography, sketches, customized services, greeting cards, or something else.

Describe the artist’s distinct aesthetic and style and explain how it distinguishes them from other professionals in the field.

You can also include the specific items the artist produces, such as their original works, sell paintings or their limited edition prints, or any pieces they have been commissioned to create.

Try to describe each product’s advantages and characteristics as well as how they appeal to the target market. Also, emphasize the importance of quality by including all the details about the raw material you will use.

Here, don’t forget to explain how your business will ensure that all services and products are delivered with the highest standards of efficacy.

5. Sales and Marketing Strategies

A successful sales and marketing plan involves a list of strategies you will use to attract and retain your potential customers.

Here are some key elements to include while writing your sales & marketing strategy:

Unique selling proposition (USP)

Clearly state the artist’s unique selling point, which should cover their taste, aesthetic, and the advantages of their products and services. Something needs to be said in a way that appeals to your intended audience.

Pricing strategy

Develop a pricing strategy that is competitive and affordable, yet profitable. Consider offering promotions, discounts, or packages for your products & services to attract new customers.

Marketing strategy

Draw out a marketing plan that can spread the word about your work and put yourself out there. You can include a mix of online and offline marketing channels.

Consider social media platforms, email marketing, content marketing, brochures, print marketing, and events.

You can take reference from the below example written using Upmetrics AI Assistant :

Sales strategies

Mention your sales strategy as an approach to turn potential buyers into clients by providing limited edition prints, discounts, and referral scheme discounts.

Customer retention

Describe how your art business will retain customers and build loyalty, such as through loyalty programs, special events, or personalized service.

6. Operations Plan

Next, you can craft a behind-the-scenes look into your artistic process and procedures.

This operations plan section paints a vivid picture of your creative endeavors, from your art studio setup to the tools and techniques you utilize.

First, you can explain how you go about creating your art, what tools and materials you require, and how long it takes to finish each piece.

If you collaborate with assistants or any other professional artist, provide details about their tasks and operational processes.

You can also describe your inventory management strategy, including your shipping, tracking, and storage methods. Mention how you’ll maintain track of your artwork and ensure that it’s transported and stored correctly.

7. Management Team

The management team section provides a brief overview of the individuals responsible for driving the art business and highlights that your business has the most suitable team.

You can introduce your team members including the artist, the artist manager, the booking agent, the publicist, the accountant, and the lawyer.

Even if you’re an unaccompanied artist, showcase the key individuals who support your creative journey.

Try to provide a detailed description of the experience and qualifications of each manager, as well as their responsibilities and roles.

You can also represent the organizational structure of the management team, including reporting lines and how decisions will be made. Here is an illustration of an organization chart using Upmetrics:

If you have a board of advisors/mentors who have contributed to your business growth, mention them along with their roles and experience.

Don’t forget to explain your compensation plan for the leadership team and staff, including salaries, bonuses, and other benefits.

8. Financial Plan

A well-structured and in-depth financial forecast is the most important section for potential investors, as it offers a clear insight into any capital or investment requirements, startup costs, projected revenues, and profits.

So, develop a precise summary of your financial projections for the initial years of operation. Highlight all the crucial facts investors require for informed, strategic decision-making.

For a successful artist business plan, you should include the following financial statements:

• Sales forecast
• Expense budget
• Profit and loss statement
• Cash flow statement
• Projected balance sheet
• Break-even analysis
• Business ratios
• Exit strategy

From the above, you can estimate how much finances you will need to start and operate your art business. Consider funding resources including bank loans, SBA-guaranteed loans, angel investors, or personal savings.

Here’s an example of a projected balance sheet for the next 3-5 years using Upmetrics:

9. Appendix

When writing the appendix section, you should include any additional details that support the main content of your business plan.

This may include financial forecasts, market research data, legal documents, and other relevant information.

• Enclose a table of contents for the appendix section to make it easy for readers to find specific information.
• Add financial statements such as income statements, balance sheets , and cash flow statements. These should be up-to-date and show your financial projections for at least the first three years of your business.
• Provide market analysis reports, such as statistics on the size of the art industry, consumer demographics, and trends in the industry.
• Include any legal documents such as business licenses, permits, and contracts.
• Provide any additional documentation related to your business plans, such as marketing materials, product brochures, and operational procedures.
• Use clear headings and labels for each section of the appendix so that readers can easily locate the information they need.

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Whether you’re a beginner or trying to expand an existing one, Upmetrics is all you need to make a successful pro-business plan that matches your business goals.

Download our artist business plan pdf now and start writing a comprehensive plan in no time!

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Frequently asked questions, how often should the business plan be reviewed and updated.

Review and update your artist business plan at least once a year or more often if there are significant changes in your business. It ensures your plan remains aligned with your artistic direction, market conditions, or goals.

What should be included in an Artist’s Business Plan?

A comprehensive artist business plan should include below key components:

• Sales and Marketing Plan

What kind of financial information does a business plan include?

In an artist’s business plan, the financial part includes startup costs,  income statement, cash flow statement, balance sheets, and break-even analysis. It offers a clear idea of your financial health, enabling investors to estimate the potential success of your artistic business.

Is it necessary to have business experience to create an artist business plan?

Business experience is beneficial but not mandatory to create an artist’s business plan. Many artists successfully draft business plans with a passion for their art and a willingness to learn.

Can the template help in planning for long-term career growth?

Yes, a well-written business plan template can undoubtedly help you in planning for long-term career growth. Include your artistic goals, market strategies, and financial predictions, as the template can be a strategic tool for envisioning and working towards sustained success throughout your journey.

About the Author

Vinay Kevadiya

Vinay Kevadiya is the founder and CEO of Upmetrics, the #1 business planning software. His ultimate goal with Upmetrics is to revolutionize how entrepreneurs create, manage, and execute their business plans. He enjoys sharing his insights on business planning and other relevant topics through his articles and blog posts. Read more

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Helping artists sell their art online since 2009. Blog, guides, courses, and coaching for artists.

Business Plans for Artists: Here, I Did It for You!

Also, check out Jennifer’s book!

You’ll want to see her Right Brain Business Plan home study course .*

Not Ready for A Full Right Brain Business Plan?

Here’s a simple 4 page example plan that will help you get started.

Example Business Plan for Artists (pdf)

Example Business Plan for Artists (Word doc)

The first thing I ask every artist when we start working together is if they have a business plan. Most of the time the answer is no. Why do you need a business plan, you ask? Great question.

You will become focused. As you start planning, that shotgun approach to marketing that most artists take will start to thin itself out and you will learn how to put a system in place. Also, establishing your unique selling proposition is really important. Sure, you’re a painter, but what makes you stand out from all of those other painters out there? There’s a lot more to being an independent artist than just creating your art.

You’ll know where you stand. Your strengths and weaknesses will become apparent to you as you start to create a business plan. What aspects of your art do you excel at? What do you tend to put off because you don’t know how to finish ? Once you know where you stand, you’ll know what your weaknesses are, and this is really important. Most artists have no idea that they’re not good at accounting, or they don’t want to admit it so they run around in circles. A business plan will help you eliminate this.

You’ll know how to get where you want to be. Once you write down a business plan, it’s easy to refer back to it often to get re-focused on your goals. Carefully analyzing what you really want out of your art business is a good way to stop doing what is getting in your way.

You’ll know what other artists are doing. Do you want a competitive advantage? Are you afraid of really pushing your business because you don’t know what will make you different and make people want to purchase your art?

Does 4 pages feel like too much?

Get started with our beginner’s one-page business plan and work your way up.

This post has been updated since its 2009 original publish date.

*affiliate link

November 20, 2009 at 11:46 AM

This is fantastic! Many thanks!

November 21, 2009 at 9:45 AM

You’re welcome!

November 22, 2009 at 5:32 AM

This is a really great resource that I’ll have to share with my readers. It’s always wonderful to find other people putting in the hard work and dedication that goes into doing what you do. .-= Damien Franco´s last blog ..Photographer’s Intro to Twitter =-.

May 19, 2010 at 3:26 PM

This is great. Thank you for doing this. It’s really something I’ve always known I needed to do. I will definitely do it now.

April 27, 2011 at 8:21 AM

Do you have a business plan for dummies and beginners? This is kind of advanced. I have nothing but 5 good paintings right now.

This is my first time coming to this website. I was very confused by the business plan. Who is “I”? As in, “I help artists dispel the starving artist myth”? It took me 15 mins to finally understand who “I” is, and who Cory and John Smith is.

January 7, 2016 at 12:24 PM

I agree, this business plan is completely confusing and way too advanced and overwhelming. I really want to like it, but after reading it a few times, I’m still lost.

October 27, 2011 at 11:10 PM

Creating a business plan was one of the smartest things I ever did. I wrote down all the ideas that had been spinning around in my head but had never been inserted into my business as a whole. Just the process of writing everything down becomes a way to clear your head and see the way forward. It’s great to see an honest, physical example of a business plan – thanks Cory!

March 11, 2012 at 4:25 PM

Wow!  I’m so glad I stumbled onto this!  Just what I needed!

June 4, 2012 at 6:16 AM

Thanks for posting the examples.  I didn’t realize that I already had lists covering most of the sections.  This really helped me put everything together in one place.  Now as I get new ideas, I have one document that I can go to.  I can quickly jot it down and properly categorize the idea right away knowing that I will have it on hand for when I have time to review the bigger picture over time.  Thanks again!

June 4, 2012 at 8:01 AM

 @figmentations Glad it helped!

January 13, 2013 at 2:57 PM

Thanks Cory. A Breath of Fresh Air!!! For the first time at last…with drudgery behind me, I can now pursue my business plan in JOY!!! In full celebration of all right brainers…here’s to your unlimited success:-)

February 23, 2013 at 11:43 AM

Hi Cory & Jennifer, I totally agree with having a business plan, writing down all the ideas & growth you have in mind for your business.

July 1, 2013 at 5:20 AM

thanks for everything. i like this site so much…

August 19, 2013 at 7:55 AM

Thank you this was very helpful 🙂

December 17, 2013 at 8:32 PM

Thank you for sharing this information, it can be difficult finding business resources for the artist/entrepreneur.

December 20, 2013 at 12:43 PM

Just need help starting a creative business. CB

September 25, 2015 at 3:07 PM

hello jennifar, i a cross this because am a starting artist. gama arts in Rwanda but i realy want a bussiness plan because i know success business needs a plan. thank you.

February 26, 2016 at 4:12 PM

I’m looking forward to doing the seminar on how to sell your artwork online. I am not computer literate, so this is going to require some intensive learning on my part. I am retired and can finally dedicate my time to doing the thing that I love the most, painting watercolor illustrations. I know nothing about blogging, or setting up my own web site. I hope this is the kind of information I can access from your seminar.

Thank you for showing me my first step toward creating a business out of my artwork…

May 16, 2016 at 4:35 PM

Thanks Cory and Jennifer, for sharing this information, it’s always good to know more about how I can do more on my art business.

November 25, 2017 at 3:06 PM

It helps me a lot to have specific, measurable goals. I’m just starting to turn art into a business for myself, so I’m trying out a few different things to see what works for me, but concrete numbers and plans and dates really help.

I’ve put together a list of business books for artists: http://jacquelineboss.com/2017/11/25/10-art-business-books-learn-how-to-sell-your-art/

January 22, 2018 at 12:01 PM

I had no idea how to get this started. This is super super helpful! Thank you!

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8 Business Plan Templates You Can Get for Free

8 min. read

Updated April 10, 2024

A business plan template can be an excellent tool to simplify the creation of your business plan. 

The pre-set structure helps you organize ideas, covers all critical business information, and saves you time and effort on formatting.

The only issue? There are SO many free business plan templates out there. 

So, which ones are actually worth using? 

To help remove the guesswork, I’ve rounded up some of the best business plan templates you can access right now. 

These are listed in no particular order, and each has its benefits and drawbacks.

What to look for in a business plan template

Not all business plan templates are created equal. As you weigh your options and decide which template(s) you’ll use, be sure to review them with the following criteria in mind:

• Easy to edit: A template should save you time. That won’t be the case if you have to fuss around figuring out how to edit the document, or even worse, it doesn’t allow you to edit at all.
• Contains the right sections: A good template should cover all essential sections of a business plan , including the executive summary, product/service description, market/competitive analysis, marketing and sales plan, operations, milestones, and financial projections. 
• Provides guidance: You should be able to trust that the information in a template is accurate. That means the organization or person who created the template is highly credible, known for producing useful resources, and ideally has some entrepreneurial experience.
• Software compatibility: Lastly, you want any template to be compatible with the software platforms you use. More than likely, this means it’s available in Microsoft Word, Google Docs, or PDF format at a minimum. 

1. Bplans — A plan with expert guidance

Since you’re already on Bplans, I have to first mention the templates that we have available. 

Our traditional and one-page templates were created by entrepreneurs and business owners with over 80 years of collective planning experience. We revisit and update them annually to ensure they are approachable, thorough, and aligned with our team’s evolving best practices.  

The templates, available in Word, PDF, or Google Doc formats, include in-depth guidance on what to include in each section, expert tips, and links to additional resources. 

Plus, we have over 550 real-world sample business plans you can use for guidance when filling out your template.

Download: Traditional lender-ready business plan template or a simple one-page plan template .

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2. SBA — Introduction to business plans

The U.S. Small Business Administration (SBA) offers two different business plan templates along with a short planning guide. 

While not incredibly in-depth, it’s enough to help you understand how traditional and lean plans are structured and what information needs to be covered. The templates themselves are more like examples, providing you with a finished product to reference as you write your plan.

The key benefit of using these templates is that they were created by the SBA. While they may provide less guidance, you can be assured that the information and structure meet their expectations.

Explore: The SBA’s planning guide and free templates

3. SCORE — Planning workbook

SCORE’s template is more like a workbook. It includes exercises after each section to help you get your ideas down and turn them into a structured plan.

The market research worksheets are especially useful. They provide a clear framework for identifying your target market and analyzing competitors from multiple angles. Plus, they give you an easy way to document all the information you’re collecting.

You will likely have to remove the exercises in this template to make it investor-ready. But it can be worth it if you’re struggling to get past a blank page and want a more interactive planning method.

Download: SCORE’s business plan template

4. PandaDoc — A template with fillable forms

PandaDoc’s library offers a variety of industry-specific business plan templates that feature a modern design flair and concise instructions. 

These templates are designed for sharing. They include fillable fields and sections for non-disclosure agreements, which may be necessary when sending a plan to investors.  

But the real benefit is their compatibility with PandaDoc’s platform. Yes, they are free, but if you’re a PandaDoc subscriber, you’ll have far more customization options. 

Out of all their templates, the standard business plan template is the most in-depth. The rest, while still useful, go a bit lighter on guidance in favor of tailoring the plan to a specific industry.

Explore: PandaDoc’s business plan template library  

5. Canva — Pitch with your plan

Canva is a great option for building a visually stunning business plan that can be used as a pitch tool. It offers a diverse array of templates built by their in-house team and the larger creative community, meaning the number of options constantly grows.

You will need to verify that the information in the template you choose matches the standard structure of a traditional business plan. 

You should do this with any template, but it’s especially important with any tool that accepts community submissions. While they are likely reviewed and approved, there may still be errors.

Remember, you can only edit these templates within Canva. Luckily, you only need a free subscription, and you may just miss out on some of the visual assets being used. 

To get the most value, it may be best to create a more traditional planning document and transfer that information into Canva. 

Explore: Canva’s business plan gallery

6. ClickUp — The collaborative template

Out of all the project management tools that offer free business plan templates, ClickUp’s is the most approachable.

Rather than throwing you into all the features and expecting you to figure it out—ClickUp provides a thorough startup guide with resource links, images, and videos explaining how to write a plan using the tool. 

There’s also a completed sample plan (structured like an expanded one-page plan) for you to reference and see how the more traditional document can connect to the product management features. You can set goals, target dates, leave comments, and even assign tasks to someone else on your team. 

These features are limited to the ClickUp platform and will not be useful for everyone. They will likely get in the way of writing a plan you can easily share with lenders or investors. 

But this is a great option if you’re looking for a template that makes internal collaboration more fluid and keeps all your information in one place.

Sign Up: Get a free trial of ClickUp and explore their template library

7. Smartsheet — A wide variety of templates

I’m including Smartsheet’s library of templates on this list because of the sheer number of options they provide. 

They have a simple business plan template, a one-page plan, a fill-in-the-blank template, a plan outline, a plan grading rubric, and even an Excel-built project plan. All are perfectly usable and vary in visual style, depth of instructions, and the available format.

Honestly, the only drawback (which is also the core benefit) is that the amount of templates can be overwhelming. If you’re already uncertain which plan option is right for you, the lengthy list they provide may not provide much clarity.

At the same time, it can be a great resource if you want a one-stop shop to view multiple plan types.

Explore: Smartsheet’s business plan template library  

8. ReferralRock affiliate marketing business plan

I’m adding ReferralRock’s template to this list due to its specificity. 

It’s not your standard business plan template. The plan is tailored with specific sections and guidance around launching an affiliate marketing business. 

Most of the template is dedicated to defining how to choose affiliates, set commissions, create legal agreements, and track performance.

So, if you plan on starting an affiliate marketing business or program, this template will provide more specific guidance. Just know that you will likely need to reference additional resources when writing the non-industry sections of your plan.

Download: ReferralRock affiliate marketing business plan template

Does it matter what business plan template you use?

The short answer is no. As long as the structure is correct, it saves you time, and it helps you write your business plan , then any template will work. 

What it ultimately comes down to, is what sort of value you hope to get from the template. 

• Do you need more guidance? 
• A simple way to structure your plan? 
• An option that works with a specific tool?
• A way to make your plan more visually interesting?

Hopefully, this list has helped you hone in on an option that meets one (or several) of these needs. Still, it may be worth downloading a few of these templates to determine the right fit. 

And really, what matters most is that you spend time writing a business plan . It will help you avoid early mistakes, determine if you have a viable business, and fully consider what it will take to get up and running. 

If you need additional guidance, check out our library of planning resources . We cover everything from plan formats , to how to write a business plan, and even how to use it as a management tool . 

If you don’t want to waste time researching other templates, you can download our one-page or traditional business plan template and jump right into the planning process.

See why 1.2 million entrepreneurs have written their business plans with LivePlan

Kody Wirth is a content writer and SEO specialist for Palo Alto Software—the creator's of Bplans and LivePlan. He has 3+ years experience covering small business topics and runs a part-time content writing service in his spare time.

Table of Contents

• Qualities of a good template
• ReferralRock
• Does the template matter?

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8 Projects that Exemplify Moscow's Urban Movement

• Written by Marie Chatel
• Published on July 27, 2016

When it comes to urbanism these days, people’s attention is increasingly turning to Moscow . The city clearly intends to become one of the world’s leading megacities in the near future and is employing all necessary means to achieve its goal, with the city government showing itself to be very willing to invest in important urban developments (though not without some criticism ).

A key player in this plan has been the Moscow Urban Forum . Although the forum’s stated goal is to find adequate designs for future megacities, a major positive side-effect is that it enables the city to organize the best competitions, select the best designers, and build the best urban spaces to promote the city of Moscow. The Forum also publishes research and academic documents to inform Moscow’s future endeavors; for example, Archaeology of the Periphery , a publication inspired by the 2013 forum and released in 2014, notably influenced the urban development on the outskirts of Moscow, but also highlighted the importance of combining urban development with the existing landscape.

Concluding earlier this month, the 2016 edition of the Moscow Urban Forum focused on smart cities and the impact of technology on the ways we interact with people and use public infrastructure and civic spaces. The 2016 Forum invited city officials, urbanists, and architectural practitioners – including Yuri Grigoryan from Project MEGANOM ; Pei Zhu from Studio Pei Zhu ; Hani Rashid from Asymptote ; Reinier de Graaf from OMA ; Yosuke Hayano from MAD Architects ; and Kengo Kuma from Kengo Kuma Architects – to share about their knowledge and experiences in urban design. With the city looking forward to the built results of the latest Forum, we take a look back at some of the major developments in Moscow that have emerged in the past five years.

1) Gorky Park and Garage Museum

In 2010 the city government decided to improve Muscovites’ urban environment and create public spaces, and Gorky Park was the first project of note. The Russian equivalent of Central Park, it used to attract masses of tourists to its amusement park, but no residents would spend time there. Its reconstruction began in 2011 and featured infrastructure for strolling, sport, work, culture and leisure.

Inside the park lies the Garage Museum of Contemporary Art , a landmark building from the Brezhnev communist era which was renovated and transformed by OMA in 2015. The Dutch firm kept the original structure “as found,” only repairing elements from its prefabricated concrete walls – often clad with brick and decorative green tiles. Instead, the redesign focused on a double-skin facade of polycarbonate plastic that enclosed the original structure and preserved it from decay.

2) Zaryadye Park, Diller Scofidio + Renfro

Due to open in 2018, Zaryadye Park designed by Diller Scofidio + Renfro is probably one of Moscow ’s most cutting-edge projects. Located next to the Kremlin, the Red Square, and St Basil’s Cathedral, the project embodies what the architects calls “Wild Urbanism.” The project notably includes four artificial microclimates that mimic Russian landscape typologies: the steppe, the forest, the wetland and tundra. “It is a park for Russia made from Russia,” as Charles Renfro explains , in that “it samples the natures of Russia and merges them with the city, to become a design that could only happen here. It embodies a wild urbanism, a place where architecture and landscape are one.”

3) Moscow Riverfront, Project Meganom

Russian firm Project Meganom has also designed an ambitious project for Moscow ’s riverfront. Their masterplan also aims for a dialogue between the built and natural environment. A series of linear green spaces follow the river, and lines for pedestrians, cyclists, cars, and public transport are clearly delineated, improving the use of the public squares. River embankments are also transformed to function as areas for activities, communication, education and creativity nodes for public gathering.

4) Krymskaya Embankment, Wowhaus Architecture Bureau

Wowhaus Architecture Bureau recently transformed the 4-lane road at Krymskaya Embankment into a landscape park that connects Gorky Park with Krymsky bridge. The area used to be deserted, but is now reactivated with distinct transit and sport zones, as well as pavilions for artists’ exhibitions. Wave-shaped bicycle ramps, paths, and benches feature on the artificial landscape, which is also used for sledding, skiing, and skating in the winter.

5) Hermitage Museum and ZiL Tower in Moscow, Asymptote Architecture

New York architectural firm Asymptote Architecture are currently building two projects, a 150-meter residential tower and a satellite facility for St Petersburg’s well-known Hermitage Museum , where modern and contemporary art collections will be displayed. Situated in one of Moscow ’s oldest industrial areas, Asymptote’s buildings will lie in place of a Constructivist factory – which explains why the museum was reportedly inspired by El Lissitzky's "Proun" painting, as the terrace interior clearly shows.

6) “My Street”

“My Street” is the largest-scale program led by Moscow ’s government. The project aims to create about 50 kilometers of new pedestrian zones within the city center and periphery. The extensive program aims to solve parking issues, renovate street facades, and repair sidewalks and walkways with delimited areas for public transports, cars, cyclists, and pedestrians. “My Street” also requires a strong governance strategy and coordination; led by the Strelka Institute’s consultation arm KB Strelka , the project also involves 17 Russian and foreign architecture practices that were all individually in charge of one street, square or group of streets. Notable architects include the German firm Topotek 1 , the Dutch group West 8 , and the Russian firm Tsimailo , Lyashenko and Partners.

7) Moscow Metro

Moscow Metro is an architectural masterpiece that has been elaborated on since the 1920s. Its stations from the Stalin era are known for their unique designs with high ceilings, elaborate chandeliers and fine granite and marble cladding. To ensure that Moscow Metro remains an emblem of the city’s urban culture and powerful transportation system, the city’s government organized various competitions for the renovation of some Metro stations. Russian-based practice Nefa Architects was chosen to redesign Moscow’s Solntsevo Metro Station, while Latvian firm U-R-A will transform Novoperedelkino Subway Station . New stations are also being built, including two stations by Russian firms Timur Bashkayev Architectural Bureau and Buromoscow which should be completed by the end of 2018.

8) Luzhniki Stadium

Luzhniki Stadium is Moscow ’s main venue for sporting and cultural events. With Russia hosting the 2018 FIFA World Cup , the stadium should reflect Moscow’s intent to become a leading megacity, which is why $540 million has been spent on construction works. Its renovation mainly focuses on the roof and seating areas, and the capacity is planned to increase up to 81,000 seats. Works will be completed by 2017.

Find out more information and talks on Moscow’s urban development and the future of megacities on Moscow Urban Forum’s YouTube channel .

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Art in Moscow: Museums, Galleries and Museum-Reserves

There is no strict dress code in Moscow museums. However, if you are going to explore ancient churches and holy places we recommend more conservative outwear. Women should have their heads covered.

All state museums and galleries are free every third Sunday of the month. Some of the Moscow museums are free on holidays, and during the «Museum days» and «Museum Night».

If you’re looking for great cultural tours around art points of Moscow, we have a great MOSCOW ART & DESIGN TOUR , available for you everyday except Mondays.

Moscow Museums

The Moscow Kremlin

Don’t miss a chance to see the very heart of Moscow, the Kremlin, the symbol of the Russian State, one of the greatest architectural ensembles in the world, a treasury of unusual relics and monuments of art. It is situated on a high Borovitskiy hill above the Moskva River, so you’ll be able to see a spectacular view of the city center. The famous Armory Chamber and the Diamond Fund are real treasure-houses, where you can see ancient Russian regalia, ceremonial tsar’s dress, church hierarchs’ vestments, arms, gold and silverware by Russian, European and Eastern masters. The Kremlin is the official President’s residence and remains a gorgeous political landmark. The UNESCO has included the ensemble of the Moscow Kremlin in the World Heritage List.

Site: http://www.kreml.ru/

The State Historical Museum

Ivan Zabelin, Aleksey Uvarov, and several other Slavophiles founded the State Historical Museum in 1872 to promote Russian history and national self-awareness. During its century-long history, the museum has collected more than 4.5 million of valuable items and over 12 million pages of documental archives. Its exhibitions range from relics of prehistoric tribes that lived in the territory of present-day Russia, through priceless artworks acquired by members of the Romanov dynasty. The museum’s historical building which was reconstructed and equipped to meet all the visitors requirements is on the Red Square.

Site: http://www.shm.ru/

The State Tretyakov Gallery

The State Tretyakov Gallery takes a special place among the national art museums of the world. Established with the efforts of one person, the dedicated collector Pavel Tretyakov, it possesses a unique collection of Russian art, more than 150000 masterpieces, created by famous Russian artists throughout the centuries. The historic building of the State Tretyakov Gallery at Lavrushinski Lane presents Russian art from the 11th through the early 20th century. The state Tretyakov Gallery at Krymsky Val has an excellent collection of Russian art of the 20th century, modern art and holds temporary exhibitions.

Site: http://www.tretyakovgallery.ru/

The Pushkin State Museum of Fine Arts

The Pushkin State Museum of Fine Arts is one the largest European museums of fine art. It has one of the most remarkable collections of fine arts in Russia that consists of artworks from ancient times to the present day. Visitors can see great paintings by world famous artists: Rembrandt, Botticelli, Canaletto, Tiepolo, along with the remarkable collections of Impressionists, Post-impressionists, modernists: Monet, Cezanne, Van Gogh, Picasso and others. Moreover, the museum holds the private collectors’ galleries, many of were inaccessible to public for many years.

Site: http://www.arts-museum.ru/

Moscow Museum of Modern Art

Moscow Museum of Modern Art specializes in the modern art of 20th and 21st centuries. The famous Russian artist and sculptor Zurab Tsereteli has founded it. The museum is located in four historic buildings in Petrovka Street, Gogolevsky Boulevard, Ermolaevsky lane and Tverskoy Boulevard. The museum’s collection depicts the development of avant-garde. The largest part of the collection consists of masterpieces of Russian artists, but you can also find works by Anri Russo, Joan Miro, Pablo Picasso and many others.

Site: http://www.mmoma.ru/

The Moscow Planetarium

The Planetarium in Moscow first opened its doors in 1929. After a global reconstruction, it was reopened in 2011. Now it is a multifunctional complex that combines scientific and educational resources: the interactive museum «Lunarium», the Museum of Urania, the Big Star Hall and the Sky Park, family recreation center, that focuses on different age groups. The Moscow Planetarium is one of the biggest planetariums in the world.

Site: http://www.planetarium-moscow.ru/

Moscow Galleries

Garage museum of contemporary art.

Exhibit on display during the opening of «Art Experiment»

The museum is a kind of independent platform aimed to disclose and reveal a new way of thinking. The Garage Center currently reflects the contemporary innovations of national and world’s culture. It invites you to the beautiful world of modern art, showing its best pieces. This center offers a great number of various exhibitions, educational projects for kids and adults, and publishing. The Garage Center is also called The Museum of Everything. It provides ways and reasons for public dialogue and the creation of progressive ideas.

Site: http://garageccc.com/

The Multimedia Art Museum

Fifty Years of Bond Style Exhibition

The Multimedia Art Museum opened in October 2010 at the base of the Moscow House of Photography. One of the main principles of MAMM s work is complete openness to the new forms of visual expression and for the fresh, innovative trends in the Russian and foreign media art and photography. There are seven floors of spacious exhibition halls and minimalist architecture that is a great font for modern art. The exhibition history of MAMM and Moscow House of Photography counts more than 1300 exhibitions in Russia and abroad. Moreover, Multimedia Art Museum has different educational programs and holds famous Moscow art festivals: Photobiennale, «Fashion and Style in Photography» and others.

Site: http://www.mamm-mdf.ru/

Lumiere Brothers Photography Center

This modern photo gallery is located in the very heart of Moscow, next to the Kremlin, Cathedral of Christ the Savior, big art galleries, design studios famous clubs and restaurants. The photography Center houses in an old and huge mansion at the Moskva River Embankment. Lumiere Brothers Photography Center has three huge exhibition rooms, lecture hall, library with an immense collection of rare books in photography and an independent bookshop. The Center is conducting research work, organizing educational projects, providing a base for the future Russian Museum of Photography.

Site: http://www.lumiere.ru/

Winzavod (Wine Factory) is the first and the biggest Center of Contemporary Art in our country. It unites all the areas of modern culture: exhibitions, festivals, lecture programs, cinema, concerts, theater premieres. You will find here a big amount of art galleries, artists’ workshops, designers and photographers studios, art cafes, fashion showrooms, a bookshop, children’s studio and many other things. The purpose of Winzavod is to support and to develop Russian contemporary art, art initiatives and help talented young people. Visiting Winzavod you will see the art that defines not only today’s but also tomorrow’s life.

Site: http://www.winzavod.ru/

The Manezh was built in 1817 in honor of the 5th anniversary of Russia’s victory in the 1812 war. Then it was called «Exerzierhaus», building, intended for military drills. The building has the unique construction – wooden structure trusses overlap the space of 44.86 square meters without any intermediate supports. After 1917, Manezh served as a garage for government vehicles. And since 1957 it has been continuously used for exhibitions and public events. In 2004, the building was severely damaged by fire. Renovated in 2005 the Manezh doubled its area. Nowadays it is one of the leading Moscow exhibition halls. There are two exhibition spaces, a conference room and a cafe on the third-floor observation deck. The Manezh hosts numerous fairs, festivals, and exhibitions.

Site: http://moscowmanege.ru/

Flacon Design Factory

Flacon Design Factory, located in the territory of a former glass factory, has become a pioneer in the revitalization of industrial zone outside the historic center of Moscow. Flacon has become a powerful launch pad for multiple cool projects, self-expression of creative individuals and carrying-out of sociocultural initiatives. No wonder that the atmosphere at Flacon entirely coincides with its motto: «Create as you please!» The Factory includes offices, co-working zone, shops, workshops, exhibition and creative projects spaces. Lectures, film screenings, fairs, design festivals, innovative exhibitions, presentations, concerts, limited actions and design community work days pass here weekly.

Site: http://flacon.ru/

Artplay is near Winzavod in the former industrial space in the area Kurskaya metro station and occupies an area of 75,000 square meters. Artplay, providing a new life to carefully reconstructed factory buildings, has become an important part of the contemporary cultural landscape of the city. Artplay unites designers, architects, furniture, lighting, ceramics, decorative materials shops, involving them in cooperation with each other. Young Moscow galleries, artists’ studios, cafes, bars, bookstores, music club, school of design, theater, children’s art studio are also situated here. Three exhibition halls regularly host contemporary art exhibitions, festivals, video art, alternative music concerts, performances, film screenings, lectures and master classes.

Site: http://www.artplay.ru/

CCI Fabrika

The Center For Creative Industries «Fabrika» is an art space for non-commercial creative projects. Today it is the example of peaceful coexistence of art business, operating enterprise, production, and workplaces for talented people in Moscow. CCI Fabrika is a member of the international network of non-profit cultural centers – Trans Europe Halls. This project is a typical umbrella-center. It is developing in both ways: creating and exhibiting its cultural projects and offering workspaces for other creative groups. Here you can find art studios and workshops of design, architecture, cinema, theater, cartoon animation and contemporary music studios.

Site: http://www.proektfabrika.ru/

Moscow Museum-Reserves

Tsaritsyno State Museum-Reserve

Tsaritsyno State Museum-Reserve is one of the largest historical, cultural, recreation and touristic complexes. Its total area is more than 700 hectares. It is an excellent combination of nature – marvelous rivers, ponds, streams, forests – and scientifically restored and renovated architectural and landscape monuments. The museum’s collection of historical items, exhibitions, and educational programs will be attractive for both national visitors and foreign tourists.

Site: http://www.tsaritsyno-museum.ru/

Arkhangelskoye Country Estate

Russian cultural monument is a good sublimation of the stunning beauty of a green space and luxurious collection of paintings, sculptures, unique books and pieces arts and crafts. During its long history, the estate was used as a recreation place for emperors, politicians, famous writers and poets. Today it is the finest place to have an enjoyable walk and to see the richest collection Russian art.

Site: http://www.arhangelskoe.su/

Kolomenskoe Museum-Reserve

A unique historic place – Kolomenskoe – is situated in the picturesque surrounding over the Moscow River banks. A magnificent country estate has appeared at the lands full of legends. Archeological discoveries state that the first settlements appeared here in the VIII century. It is an ancient and uniquely formed place. Today this is a unique complex of cultural monuments of high historical value.

Site: http://mgomz.ru/kolomenskoe

Sergiev-Posad City

Sergiev Posad Museum-Reserve

Museum of Sergiev-Posad is a historical and art reserve. It is located within the unique wall of the St. Sergius Trinity Lavra. This ancient monastery gathered its treasures during centuries from the tsars, princes and boyars donations. Moreover, many art and craft items were made at Lavra’s workshops. Now, the collections of Sergiev-Posad Museum-Reserve include rare, ancient icons, Cyrillic alphabet books, medieval manuscripts, visual art items, gold and silver showpieces.

Site: http://www.stsl.ru/

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Art Business Plan Template & Guidebook

As aspiring visual artists, the task of creating a comprehensive art business plan can seem like an overwhelming process. Fortunately, there is now the #1 Art Business Plan Template & Guidebook that makes this process easier than ever before. This template and guidebook will provide visual artists with the essential tools and skills necessary to bring their artistic vision to life and create a successful business. With this customizable template and exclusive resources, artists will be able to confidently create a business plan that works for them and their creative goals.

Get worry-free services and support to launch your business starting at $0 plus state fees.

• How to Start a Profitable Art Business [11 Steps]
• 10+ Best & Profitable Art Business Ideas [2023]
• 25 Catchy Art Business Names:
• List of the Best Marketing Ideas For Your Art Business:

How to Write a Art Business Plan in 7 Steps:

1. describe the purpose of your art business..

The first step to writing your business plan is to describe the purpose of your art business. This includes describing why you are starting this type of business, and what problems it will solve for customers. This is a quick way to get your mind thinking about the customers’ problems. It also helps you identify what makes your business different from others in its industry.

It also helps to include a vision statement so that readers can understand what type of company you want to build.

Here is an example of a purpose mission statement for a art business:

Our mission at ABC Art is to foster creativity and brighten spaces through our high-quality, handcrafted artworks. We want to provide pieces that people can hold onto for years to come, as well as pieces that evoke emotion and spark conversation. We hope to bring joy into the lives of those who view our art and give back to our community through donations of our work.

2. Products & Services Offered by Your Art Business.

The next step is to outline your products and services for your art business. 

When you think about the products and services that you offer, it's helpful to ask yourself the following questions:

• What is my business?
• What are the products and/or services that I offer?
• Why am I offering these particular products and/or services?
• How do I differentiate myself from competitors with similar offerings?
• How will I market my products and services?

You may want to do a comparison of your business plan against those of other competitors in the area, or even with online reviews. This way, you can find out what people like about them and what they don’t like, so that you can either improve upon their offerings or avoid doing so altogether.

3. Build a Creative Marketing Stratgey.

If you don't have a marketing plan for your art business, it's time to write one. Your marketing plan should be part of your business plan and be a roadmap to your goals. 

A good marketing plan for your art business includes the following elements:

Target market

• Who is your target market?
• What do these customers have in common?
• How many of them are there?
• How can you best reach them with your message or product?

Customer base 

• Who are your current customers? 
• Where did they come from (i.e., referrals)?
• How can their experience with your art business help make them repeat customers, consumers, visitors, subscribers, or advocates for other people in their network or industry who might also benefit from using this service, product, or brand?

Product or service description

• How does it work, what features does it have, and what are its benefits?
• Can anyone use this product or service regardless of age or gender?
• Can anyone visually see themselves using this product or service?
• How will they feel when they do so? If so, how long will the feeling last after purchasing (or trying) the product/service for the first time?

Competitive analysis

• Which companies are competing with yours today (and why)? 
• Which ones may enter into competition with yours tomorrow if they find out about it now through word-of-mouth advertising; social media networks; friends' recommendations; etc.)
• What specific advantages does each competitor offer over yours currently?

Marketing channels

• Which marketing channel do you intend to leverage to attract new customers?
• What is your estimated marketing budget needed?
• What is the projected cost to acquire a new customer?
• How many of your customers do you instead will return?

Form an LLC in your state!

4. Write Your Operational Plan.

Next, you'll need to build your operational plan. This section describes the type of business you'll be running, and includes the steps involved in your operations. 

In it, you should list:

• The equipment and facilities needed
• Who will be involved in the business (employees, contractors)
• Financial requirements for each step
• Milestones & KPIs
• Location of your business
• Zoning & permits required for the business

What equipment, supplies, or permits are needed to run a art business?

Equipment, supplies, and permits needed to run an Art business may include:

• Art supplies (e.g. paints, canvas, brushes)
• Equipment for displaying artwork (e.g. frames, photo albums)
• Digital imaging equipment (e.g. scanners, printers)
• Computer hardware and software
• Business permits (e.g. zoning, tax)

5. Management & Organization of Your Art Business.

The second part of your art business plan is to develop a management and organization section.

This section will cover all of the following:

• How many employees you need in order to run your art business. This should include the roles they will play (for example, one person may be responsible for managing administrative duties while another might be in charge of customer service).
• The structure of your management team. The higher-ups like yourself should be able to delegate tasks through lower-level managers who are directly responsible for their given department (inventory and sales, etc.).
• How you’re going to make sure that everyone on board is doing their job well. You’ll want check-ins with employees regularly so they have time to ask questions or voice concerns if needed; this also gives you time to offer support where necessary while staying informed on how things are going within individual departments too!

6. Art Business Startup Expenses & Captial Needed.

This section should be broken down by month and year. If you are still in the planning stage of your business, it may be helpful to estimate how much money will be needed each month until you reach profitability.

Typically, expenses for your business can be broken into a few basic categories:

Startup Costs

Startup costs are typically the first expenses you will incur when beginning an enterprise. These include legal fees, accounting expenses, and other costs associated with getting your business off the ground. The amount of money needed to start a art business varies based on many different variables, but below are a few different types of startup costs for a art business.

Running & Operating Costs

Running costs refer to ongoing expenses related directly with operating your business over time like electricity bills or salaries paid out each month. These types of expenses will vary greatly depending on multiple variables such as location, team size, utility costs, etc.

Marketing & Sales Expenses

You should include any costs associated with marketing and sales, such as advertising and promotions, website design or maintenance. Also, consider any additional expenses that may be incurred if you decide to launch a new product or service line. For example, if your art business has an existing website that needs an upgrade in order to sell more products or services, then this should be listed here.

7. Financial Plan & Projections

A financial plan is an important part of any business plan, as it outlines how the business will generate revenue and profit, and how it will use that profit to grow and sustain itself. To devise a financial plan for your art business, you will need to consider a number of factors, including your start-up costs, operating costs, projected revenue, and expenses. 

Here are some steps you can follow to devise a financial plan for your art business plan:

• Determine your start-up costs: This will include the cost of purchasing or leasing the space where you will operate your business, as well as the cost of buying or leasing any equipment or supplies that you need to start the business.
• Estimate your operating costs: Operating costs will include utilities, such as electricity, gas, and water, as well as labor costs for employees, if any, and the cost of purchasing any materials or supplies that you will need to run your business.
• Project your revenue: To project your revenue, you will need to consider the number of customers you expect to have and the average amount they will spend on each visit. You can use this information to estimate how much money you will make from selling your products or services.
• Estimate your expenses: In addition to your operating costs, you will need to consider other expenses, such as insurance, marketing, and maintenance. You will also need to set aside money for taxes and other fees.
• Create a budget: Once you have estimated your start-up costs, operating costs, revenue, and expenses, you can use this information to create a budget for your business. This will help you to see how much money you will need to start the business, and how much profit you can expect to make.
• Develop a plan for using your profit: Finally, you will need to decide how you will use your profit to grow and sustain your business. This might include investing in new equipment, expanding the business, or saving for a rainy day.

Frequently Asked Questions About Art Business Plans:

Why do you need a business plan for a art business.

A business plan for an art business is important to have because it will help you track your progress, clarify your marketing and financial objectives, and make sure you remain on track to reaching your goals. A business plan can also be used to outline your business strategy, including the steps you'll need to take to make your business successful. Additionally, having a written plan will help you attract potential investors and other stakeholders who may be interested in helping with financing or providing other resources for your art business.

Who should you ask for help with your art business plan?

It is best to consult with a business advisor or mentor who has expertise in the art industry. They can help you identify potential risks and strategies for a successful business plan. Additionally, you may benefit from joining an art-focused business network for advice, resources, and support.

Can you write a art business plan yourself?

Yes, it is possible to write a art business plan yourself. However, it is recommended to seek assistance from a professional to generate the most effective and comprehensive business plan. A professional can help you identify who your target market is and how you will reach them, as well as helping to create a budget for your business and developing a marketing strategy. Additionally, they can assist with developing a detailed financial plan which could include investment, income and revenue goals.

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I'm Nick, co-founder of newfoundr.com, dedicated to helping aspiring entrepreneurs succeed. As a small business owner with over five years of experience, I have garnered valuable knowledge and insights across a diverse range of industries. My passion for entrepreneurship drives me to share my expertise with aspiring entrepreneurs, empowering them to turn their business dreams into reality.

Through meticulous research and firsthand experience, I uncover the essential steps, software, tools, and costs associated with launching and maintaining a successful business. By demystifying the complexities of entrepreneurship, I provide the guidance and support needed for others to embark on their journey with confidence.

From assessing market viability and formulating business plans to selecting the right technology and navigating the financial landscape, I am dedicated to helping fellow entrepreneurs overcome challenges and unlock their full potential. As a steadfast advocate for small business success, my mission is to pave the way for a new generation of innovative and driven entrepreneurs who are ready to make their mark on the world.

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Moscow International Business Center (Moscow City)

• Guide to Russia

What can you do at Moscow City?

• Dine in style: Moscow City is home to 100+ cafes and restaurants, including Europe’s highest restaurant and ice-cream shop
• See Moscow like never before: Ascend to one of Moscow City’s observation decks for an unparalleled panorama of Moscow
• Admire world-class architecture: Each of Moscow City’s skyscrapers has distinctive architecture and design
• Learn something new: Visit the Museum of High-Rise Architecture in Moscow or the Metro Museum

Moscow City is a multifunctional complex in the west of Moscow, which has come to represent the booming business of Russia’s capital. Its skyscrapers enrich Moscow’s skyline, contrasting the medieval cupolas and Stalinist high-rises. Visitors to Moscow City can enjoy entertainment high in the sky, as the complex is home not just to offices, but to restaurants, cinemas, viewing platforms, and museums.

Photo by Alex Zarubi on Unsplash

History of Moscow City

Moscow City was first conceived in 1991 by honoured Soviet architect Boris Tkhor, who proposed to construct a business center in Moscow. It would be complete with gleaming skyscrapers rivalling those of New York and London, to reflect the new life and growing ambitions of post-Soviet Russia.

The chosen site was a stone quarry and disused industrial zone in western Moscow, in between the Third Ring Road and Moskva River. Initially, the territory was divided into 20 sections arranged in a horseshoe shape around a central zone. The skyscrapers would increase in height as they spiralled around the central section, with shorter structures built on the waterfront to give the taller buildings behind a view of the river. 

Architect Gennady Sirota, who contributed to iconic projects such as the Olympic Sports Complex on Prospekt Mira, was selected as the chief architect, and many other world-famous architects were attracted to Moscow to realise their visions in Moscow City.

What can you see and do at Moscow City?

Where Moscow’s cityscape was once dominated by Stalin’s Seven Sisters skyscrapers , this is no more. Moscow City is home to eight of Russia’s ten tallest buildings, six of which exceed 300 metres in height. More buildings are still under construction there today, including the One Tower (which will be Europe’s second-tallest building). Once completed, Moscow City will comprise more than 20 innovative structures.

Each of Moscow City’s skyscrapers was designed by its own architect, lending the cluster of skyscrapers a unique appearance. Aside from being a site of architectural wonder, Moscow City is a place for leisure and entertainment with over 100 cafes and restaurants, exhibition spaces, cinemas, viewing platforms, and more.

Photo by Nikita Karimov on Unsplash

Federation Tower

• East Tower: 374m, 97 floors; West Tower: 243m, 63 floors
• Completed in 2017
• Architects: Sergey Tchoban and Peter Schweger

The East Federation Tower is the tallest building in Moscow, and the second-tallest building in Europe after the Lakhta Centre in St Petersburg. Visitors can enjoy a luxurious meal of seafood, truffles or steak at restaurant ‘Sixty’ on the 62nd floor of the West Tower, or visit Europe’s highest observation deck, ‘Panorama 360’, on the 89th floor of the East Tower.

Did you know? The ice cream and chocolate shop on the 360 observation deck are the highest in the world!

• South Tower: 354m, 85 floors; North Tower: 254m, 49 floors
• Completed in 2015
• Architect: Skidmore, Owings & Merrill LLP

The South OKO Tower is the third-tallest building in Russia and Europe. Here, you can visit ‘Ruski’ to dine on hearty Russian cuisine cooked on a real Russian stove, and have a drink in the ice bar. Alternatively, visit restaurant, nightclub and performance space ‘Birds’; the restaurant is the highest in Europe, situated on the 86th floor roof terrace alongside an observation deck. The OKO Towers are also home to karaoke club ‘City Voice’.

Did you know? Underneath OKO Towers is the largest underground parking in Europe, with 16 levels and 3,400 parking spaces.

Mercury Tower

• 339m tall, 75 floors
• Architects : Mikhail Posokhin, Frank Williams, Gennady Sirota

Another multifunctional skyscraper, which was designed as the first truly ‘green’ building in Moscow. The Mercury Tower has a distinct geometric shape and copper-coloured glazing, and was the tallest building in Europe upon completion. Visit ‘More i myaso’ (Sea and meat) on the first floor of the tower to enjoy European and Mediterranean cuisine whilst surrounded by greenery. On the 2nd and 40th floors a modern art gallery, the ‘ILONA-K artspace’, has just opened.

City of Capitals

• Moscow Tower: 302m, 76 floors; St Petersburg Tower: 257m, 65 floors
• Completed in 2009
• Architect: Bureau NBBJ

The unique geometric design of the City of Capitals towers resembles stacks of rotating blocks, and is rooted in Constructivism of the early Soviet period (many Soviet Constructivist buildings can be found in Moscow). Visitors to the Moscow Tower can enjoy a range of cuisines – traditional Italian dishes on the summer terrace of ‘Tutto Bene’, Panasian cuisine in the tropical luxury of the ‘Bamboo Bar’ on the 1st floor’, and poke or smoothie bowls at ‘Soul in the Bowl’ cafe on the 80th floor.

Tower on the Embankment

• Tower A: 84m; Tower B:127m; Tower C: 268m, 61 floors
• Completed in 2007
• Architects: Vehbi Inan and Olcay Erturk

After completion, the Tower on the Embankment was the tallest building in Europe, and is now the 13th tallest. It houses the headquarters of several large Russian and international  companies, including IBM and KPMG. There are two cafes located on the 1st floor of Tower C – self-service café ‘Obed Bufet’ (Lunch Buffet) and Bakery Chain ‘Khleb Nasushchny’ (Daily Bread).

Evolution Tower

• 255m tall, 54 floors
• Architects: Philip Nikandrov and RMJM Scotland Ltd

Evolution is Moscow City’s most recognisable tower, and the 11th tallest building in Russia. Its façade is a true architectural marvel, comprising continuous strips of curved glazing spiralling high into  the sky. According to the architect, Philip Nikandrov, the spiral shape of the tower honours centuries of architectural design in Russia, from the onion domes of St Basil's Cathedral to Vladimir Shukhov’s Tatlin Tower, a masterpiece of Constructivist design. Outside the Evolution tower is a landscaped terrace and pedestrian zone descending to the Presnenskaya Embankment, which was also designed by Nikandrov.

Did you know? Moscow’s largest wedding palace was supposed to be built on the site of the Evolution tower, though the project was abandoned.

• 239m tall, 60 floors
• Completed in 2011

Imperia’s interesting design has a curved roof and an arched glass façade. Inside the tower are various cafes including ‘City Friends’ for all-day breakfasts and light lunches, ‘Mama in the City’ for simple meals of Russian cuisine, and ‘abc kitchen’ for European and Indian-inspired dishes. Alternatively, visit ‘High Bar’ on the 56th floor for cocktails with a view. In Imperia you’ll also find the Museum of High-Rise Construction in Moscow (suitably located on the 56th floor), and the Camera Immersive Theatre.

Did you know? Inside Vystavochnaya metro station is the Metro Museum , dedicated to the history of the beautiful Moscow Metro!

• 130m tall, 26 floors
• Completed in 2001
• Architect: Boris Tkhor

Tower 2000 was Moscow City’s first tower. It stands on the opposite bank of the Moskva River, and houses a viewing platform from which visitors can admire an unparalleled panorama of Moscow City. The Bagration Bridge reaches across the river from the tower to Moscow City, and underneath are piers from where you can take boat trips.

Photo by Alexander Popov on Unsplash

Afimall is Moscow’s largest entertainment and shopping complex, home to 450 shops, cafes and restaurants, a cinema, and a virtual-reality game park. The shopping centre is located in the central section of Moscow City, and a cinema and concert hall are currently under construction there.

What’s nearby?

Sechenov Botanical Gardens: The botanical gardens of the First Moscow State Medical University was created for students’ training and research in 1946. Today it is open for free visits, and is home to a large arboretum.

Park Krasnaya Presnya: This park belonged to the Studenets estate of the Gagarin princes. It is a monument of 18th and 19th century landscaping, with Dutch ponds, ornate bridges, and tree-lined alleys. There are also sports facilities, sports equipment rental, and cafes.

Photo by Akkit  on Wikipedia

Essential information for visitors

Website: https://www.citymoscow.ru/

Email: [email protected]

Phone: +7 (495) 730-23-33

Nearest metro: Mezhdunarodnaya (closest to the skyscrapers), Delovoy Tsentr (underneath Afimall), Vystavochnaya (closest to Expocentre)

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