annual business plan example

How to Create a Profitable Annual Business Plan [+Free Template]

Published: February 09, 2023

The beginning of a new quarter is the perfect time to start planning the next year for your business. Start the next year or quarter off on the right foot by creating an annual business plan for your company.

Q4 often brings a flurry of business-related activity. And while all this activity helps fill the pipeline, it can distract you from reflecting on past performance and preparing for the year or quarter ahead.

Fortunately, you can write an annual business plan at any time of the year. Start your plan now to set your team up for success.

What is an annual business plan?

An annual business plan is just that — a plan for you and your employees to help achieve the company’s goals for the year. Think of an annual business plan as the guide to complete all of your company’s overall goals outlined in your initial business plan.

The first business plan you wrote for your business is the blueprint and the annual business plan is the detailed instructions to keep your business running long-term.

Usually, an annual business plan contains a short description of your company, a marketing analysis, and a sales/marketing plan.

Because an annual business plan is for the year, you’ll want to review your business at the end of four consecutive quarters and revise your plan for the next four quarters.

Why is annual business planning important?

Even though the fourth quarter might be a busy time of year, don’t put off creating an annual business plan.

Not only will your annual business plan keep you on track, it will also help you map out a strategy to keep your employees accountable. You can then more easily achieve the overall goals of your business.

Here are some reasons why it’s well worth creating an annual business plan for your company.

You can measure your success.

An annual business plan is the best way to measure your success. And I’m referring to the collective “you” here because it takes the entire company or all of your employees to make new business efforts effective.

An annual plan not only sets expectations for you but also for others within your company who need to contribute to the business’s success.

You can reflect on the past and plan ahead.

Creating an annual business plan allows you to reflect on the past 12 months.

As you reflect on the previous year, you’ll be able to get a good idea of what your business is capable of doing and set accurate, attainable projections based on previous numbers.

You’ll define your business goals.

Your annual business plan will shed some light on what the heck you do at your company. For those who are not routinely involved in new business, it can seem like a black hole of mystery.

Sharing your plan — whether to an executive committee, department heads, or even the entire staff — adds clarity and gives everyone something to aim for.

You can impress your boss.

If you head a department that could benefit from an annual business plan, don’t wait to be asked before you start writing. Get on your CEO’s schedule to review your outline and discuss your intentions for putting this plan together.

Sometimes the hardest part is getting started. You can get the ball rolling with the basic template that follows.

Annual Business Plan Template

Each section of your annual business plan will help tell the story of your company and clearly define your company’s goals for the year.

Let’s take a look at each section of the annual business plan template .

Executive Summary

Don't forget to share this post!

Related articles.

How to Perform an Agency Brand Audit to Improve Your New Business Results

27 Interesting Marketing Charts Every Client Needs to See

The Ruthless Pursuit of “No” and Other Rules of New Business

8 Best Practices of Agencies That Win More New Business

How to Develop a Quick Win Approach for New Client Relationships

How to Stay In Touch With Prospects Who Aren’t Ready for a New Agency

How to Sell Your Ideas to Questioning Clients

How to Create an Ideal Client Profile

Why Big Brands Hire Small Agencies

8 Types of Clients Who Can Derail the New Business Process

2 Essential Templates For Starting Your Business

Marketing software that helps you drive revenue, save time and resources, and measure and optimize your investments — all on one easy-to-use platform

Annual Business Planning Template

Written by Dave Lavinsky

What is an Annual Business Plan?

An annual business plan is a document that sets out the goals and objectives for a company over the course of a year. It provides a roadmap for how the business will operate and achieve its desired results. The best business plan template will help guide you in creating a comprehensive annual plan.

Steps to Create an Annual Plan

There are seven steps to creating an annual business plan:

• Define the company’s overall vision and strategy.
• Set specific, measurable goals and objectives for the year.
• Identify the resources needed to achieve these goals.
• Create a timeline for each goal and objective.
• Assign responsibility for each goal and objective to specific individuals or teams.
• Review and revise the plan on a regular basis.
• Each of these steps is important in creating a well-formulated annual plan. Let’s take a closer look at each one.

Defining the Company’s Overall Vision and Strategy

The first step in creating an annual plan is defining the company’s overall vision and strategy. This involves deciding where the company wants to be in the future and outlining the steps needed to get there. It’s important to be realistic in setting these goals and to make sure they are aligned with the company’s overall strategic vision.

Setting Specific, Measurable Goals and Objectives

Once the company’s overarching vision has been defined, it’s time to set specific, measurable goals and objectives for the year. These should be attainable but challenging and should align with the company’s overall strategy. Each goal should have a target date for completion, as well as a specific metric that will be used to measure progress.

Identifying Resources Needed To Achieve Goals

Next, it’s important to identify the resources needed to achieve these goals. This includes everything from manpower and funding, to office space and equipment. It’s also important to assign responsibility for each goal/objective to specific individuals or teams. This helps ensure that everyone is aware of their role in achieving the desired results.

Creating a Timeline

Once goals have been defined and resources have been identified, it’s time to create a timeline for each one. This will help keep everyone on track throughout the year and ensure that tasks are completed in a timely manner. A Gantt chart can be helpful in organizing this information visually.

Assigning Responsibility

Finally, it’s important to assign responsibility for each goal/objective to specific individuals or teams. This helps ensure that everyone is aware of their role in achieving the desired results. By assigning clear responsibilities, tasks can be delegated efficiently and everyone will know who is responsible for what outcomes.

Reviewing and Revising Plan Regularly

It’s important to review and revise your annual plan on a regular basis. This ensures that the goals are still relevant and achievable and that the resources required are still available. It also allows for any necessary adjustments to be made if something isn’t working as planned. A good rule of thumb is to review the plan quarterly or more often if needed.

Parts of the Annual Strategic Plan Template

There are four key parts to the annual plan template:

1. Vision and Strategy

The first step is to define the company’s overall vision and strategy. This will provide a framework for all of the other steps in the process.

2. Goals and Objectives

The next step is to set specific, measurable goals and objectives for the year. These should be aligned with the company’s vision and strategy.

3. Resources

The third step is to identify the resources needed to achieve the goals and objectives. This includes things like budget, staff, and materials.

4. Timeline

The fourth step is to create a timeline for each goal and objective. This will help ensure that everything is completed on time and within budget.

The Importance of a Well-Formulated Annual Strategic Plan

The importance of a well-formulated annual plan cannot be overstated. It provides a clear roadmap for the company’s operations and sets forth a clear vision for its desired results. Additionally, it helps to ensure that all employees are aware of the company’s goals and objectives and are working towards the same end.

The Difference between an Annual Plan and A Company’s Broader Strategic Vision

The difference between an annual business plan and a company’s strategic vision is that the former is more focused on the specific goals and objectives to be achieved over the course of a year, while the latter is more concerned with the company’s long-term direction. An annual business plan lays out a roadmap for the company’s operations over the course of a year and sets specific targets to be met. A company’s strategic plan, on the other hand, is more concerned with the overall direction of the business and its long-term goals.

Ultimately the difference between an annual plan and a company’s broader strategic vision is that the former is more focused on the specific goals and objectives to be achieved over the course of a year, while the latter is more concerned with the company’s long-term direction.

Best Practices for Annual Planning

There are a few key best practices that businesses should keep in mind when planning their annual operations.  

First and foremost, it is important to be realistic about what can be accomplished in a year. Businesses should establish achievable goals and objectives, and then create a plan of action to achieve them. This includes setting timelines and specific tasks that need to be completed in order to reach the goal. 

Another key element of effective annual planning is creating a budget and sticking to it. Budgets help businesses stay accountable and track progress toward their goals. 

In addition, effective annual planning should always include regular review and course correction as needed. Businesses should routinely assess their progress, make necessary adjustments, and ensure they are still on track to meet their goals.

When it comes to business annual planning, there are a few best practices that can help your organization make the most of the process. Here are a few tips to get you started:

•  Set realistic goals. It’s important to set realistic goals for your annual planning process – this way, you’re more likely to achieve them. Be honest with yourself about what’s achievable and what’s not, and make sure your team is on the same page.
• Make a roadmap. Once you’ve set your goals, create a roadmap for how you’ll achieve them. This will help keep everyone on track and ensure that you’re making progress toward your targets.
• Use data to inform your decisions. When making decisions about your annual planning, use data to inform your decisions. This will help you make informed choices based on evidence rather than intuition alone.
• Communicate regularly. Make sure to communicate regularly with your team throughout the annual planning process – this will help keep everyone updated on what’s happening and ensure that everyone is working towards the same goal.
• Celebrate successes along the way. Celebrate successes along the way – this will keep everyone motivated and help ensure that the process is fun as well as productive.

Annual Contingency Plan Example

Sometimes it’s helpful to have a contingency plan or clause in case things don’t go as expected. Below is a sample contingency plan.

“In the event that we are unable to achieve our sales goals for the year, we will implement a number of contingency measures. These measures may include reducing our advertising budget, downsizing our workforce, and suspending operations at certain locations. We will only implement these measures if absolutely necessary and we are confident that they will help us to get back on track.”

Strategic Business Plan Example

Below is an example of a strategic business plan.

“Our long-term goal is to become the leading provider of XYZ products and services in our industry. To achieve this, we will need to increase our market share, expand our operations into new markets, and continue to innovate our product offerings. We are confident that we can achieve these goals and become the industry leader.”

Annual Business Plan Template

Executive summary.

The executive summary is a brief overview of the company’s annual plans while taking into account the company’s broader vision. It should include a description of the company, its products, and services, its marketing and sales strategy, its operations plan, and its financial plan.

Company Overview

The company overview section of the annual planning document should provide a brief history of the company, its mission and vision, and its current status.

Products and Services

This section of the annual plans should describe the company’s products and services in detail. It should also include information on the company’s competitive advantages and any new products or services that will be launched in the coming year.

Marketing Plan

The marketing plan section of the company’s strategy should outline the marketing and sales strategy for the entire organization for the coming year. It should include information on the company’s target market, its branding and positioning strategy, its advertising and promotion budget, and its sales goals.

Operations Plan

The operations plan section of the annual business plan should describe the company’s methods for manufacturing, distribution, and other aspects of its operations. It should also include information on the company’s capacity, its supply chain, and its quality control procedures.

Financial Plan

The financial plan section of the annual business plan should include a summary of the company’s financials, the budgetary approval process, contingency plans, as well as the broader visions and plans for funding and investment.

With regards to financials, you want to include past and projected Income Statements, Balance Sheets, and Cash Flow Statements. Also, if you are seeking external financing, document the amount of funding you need and the key expected uses of these funds.

Annual Goals

When creating your business plan, it’s important to set annual goals and objectives. This will help you track your progress and ensure that you’re on track to reaching your long-term goals. Some things you may want to consider when setting your annual goals include:

• Increasing revenue
• Expanding your customer base
• Improving product or service quality
• Reducing costs
• Developing new products or services
• Enhancing marketing efforts
• Expanding into new markets

One of the most important aspects of any business plan is setting annual goals. These goals should be attainable, yet ambitious, and should help to guide your business in the right direction. Some things you may want to consider when setting your annual goals include increasing sales, expanding your customer base, improving productivity or efficiency, reducing costs, or developing new products or services. Whatever your goals may be, make sure to document them and track your progress throughout the year. This will help you ensure that you are on track to meeting your targets and achieving success for your business.

The appendix of the annual business plan template should include any supporting documentation that is relevant to the plan, such as market research reports, financial projections, and product specifications.

Every company should have an annual business plan. This document helps you track your progress, set goals, plan forward, and make necessary adjustments throughout the year related to key results. Without a business plan, it is difficult to make informed decisions about where to allocate your resources or measure your success. If you need help getting started, we have a great business planning template that can get you on the right track. By following our simple tips and using our template, you can create a comprehensive business plan that will help ensure your success in the coming year. 

How to Finish Your Business Plan Template in 1 Day!

Don’t you wish there was a faster, easier way to finish your business plan template?

With Growthink’s Ultimate Business Plan Template you can finish your plan in just 8 hours or less!

Entrepreneurs! Want to earn

$75 by going outside? — Learn more

How to Write a Business Plan: Step-by-Step Guide + Examples

Noah Parsons

24 min. read

Updated April 17, 2024

Writing a business plan doesn’t have to be complicated. 

In this step-by-step guide, you’ll learn how to write a business plan that’s detailed enough to impress bankers and potential investors, while giving you the tools to start, run, and grow a successful business.

• The basics of business planning

If you’re reading this guide, then you already know why you need a business plan . 

You understand that planning helps you: 

• Raise money
• Grow strategically
• Keep your business on the right track 

As you start to write your plan, it’s useful to zoom out and remember what a business plan is .

At its core, a business plan is an overview of the products and services you sell, and the customers that you sell to. It explains your business strategy: how you’re going to build and grow your business, what your marketing strategy is, and who your competitors are.

Most business plans also include financial forecasts for the future. These set sales goals, budget for expenses, and predict profits and cash flow. 

A good business plan is much more than just a document that you write once and forget about. It’s also a guide that helps you outline and achieve your goals. 

After completing your plan, you can use it as a management tool to track your progress toward your goals. Updating and adjusting your forecasts and budgets as you go is one of the most important steps you can take to run a healthier, smarter business. 

We’ll dive into how to use your plan later in this article.

There are many different types of plans , but we’ll go over the most common type here, which includes everything you need for an investor-ready plan. However, if you’re just starting out and are looking for something simpler—I recommend starting with a one-page business plan . It’s faster and easier to create. 

It’s also the perfect place to start if you’re just figuring out your idea, or need a simple strategic plan to use inside your business.

Dig deeper : How to write a one-page business plan

Brought to you by

Create a professional business plan

Using ai and step-by-step instructions.

Secure funding

Validate ideas

Build a strategy

• What to include in your business plan

Executive summary

The executive summary is an overview of your business and your plans. It comes first in your plan and is ideally just one to two pages. Most people write it last because it’s a summary of the complete business plan.

Ideally, the executive summary can act as a stand-alone document that covers the highlights of your detailed plan. 

In fact, it’s common for investors to ask only for the executive summary when evaluating your business. If they like what they see in the executive summary, they’ll often follow up with a request for a complete plan, a pitch presentation , or more in-depth financial forecasts .

Your executive summary should include:

• A summary of the problem you are solving
• A description of your product or service
• An overview of your target market
• A brief description of your team
• A summary of your financials
• Your funding requirements (if you are raising money)

Dig Deeper: How to write an effective executive summary

Products and services description

This is where you describe exactly what you’re selling, and how it solves a problem for your target market. The best way to organize this part of your plan is to start by describing the problem that exists for your customers. After that, you can describe how you plan to solve that problem with your product or service. 

This is usually called a problem and solution statement .

To truly showcase the value of your products and services, you need to craft a compelling narrative around your offerings. How will your product or service transform your customers’ lives or jobs? A strong narrative will draw in your readers.

This is also the part of the business plan to discuss any competitive advantages you may have, like specific intellectual property or patents that protect your product. If you have any initial sales, contracts, or other evidence that your product or service is likely to sell, include that information as well. It will show that your idea has traction , which can help convince readers that your plan has a high chance of success.

Market analysis

Your target market is a description of the type of people that you plan to sell to. You might even have multiple target markets, depending on your business. 

A market analysis is the part of your plan where you bring together all of the information you know about your target market. Basically, it’s a thorough description of who your customers are and why they need what you’re selling. You’ll also include information about the growth of your market and your industry .

Try to be as specific as possible when you describe your market. 

Include information such as age, income level, and location—these are what’s called “demographics.” If you can, also describe your market’s interests and habits as they relate to your business—these are “psychographics.” 

Related: Target market examples

Essentially, you want to include any knowledge you have about your customers that is relevant to how your product or service is right for them. With a solid target market, it will be easier to create a sales and marketing plan that will reach your customers. That’s because you know who they are, what they like to do, and the best ways to reach them.

Next, provide any additional information you have about your market. 

What is the size of your market ? Is the market growing or shrinking? Ideally, you’ll want to demonstrate that your market is growing over time, and also explain how your business is positioned to take advantage of any expected changes in your industry.

Dig Deeper: Learn how to write a market analysis

Competitive analysis

Part of defining your business opportunity is determining what your competitive advantage is. To do this effectively, you need to know as much about your competitors as your target customers. 

Every business has some form of competition. If you don’t think you have competitors, then explore what alternatives there are in the market for your product or service. 

For example: In the early years of cars, their main competition was horses. For social media, the early competition was reading books, watching TV, and talking on the phone.

A good competitive analysis fully lays out the competitive landscape and then explains how your business is different. Maybe your products are better made, or cheaper, or your customer service is superior. Maybe your competitive advantage is your location – a wide variety of factors can ultimately give you an advantage.

Dig Deeper: How to write a competitive analysis for your business plan

Marketing and sales plan

The marketing and sales plan covers how you will position your product or service in the market, the marketing channels and messaging you will use, and your sales tactics. 

The best place to start with a marketing plan is with a positioning statement . 

This explains how your business fits into the overall market, and how you will explain the advantages of your product or service to customers. You’ll use the information from your competitive analysis to help you with your positioning. 

For example: You might position your company as the premium, most expensive but the highest quality option in the market. Or your positioning might focus on being locally owned and that shoppers support the local economy by buying your products.

Once you understand your positioning, you’ll bring this together with the information about your target market to create your marketing strategy . 

This is how you plan to communicate your message to potential customers. Depending on who your customers are and how they purchase products like yours, you might use many different strategies, from social media advertising to creating a podcast. Your marketing plan is all about how your customers discover who you are and why they should consider your products and services. 

While your marketing plan is about reaching your customers—your sales plan will describe the actual sales process once a customer has decided that they’re interested in what you have to offer. 

If your business requires salespeople and a long sales process, describe that in this section. If your customers can “self-serve” and just make purchases quickly on your website, describe that process. 

A good sales plan picks up where your marketing plan leaves off. The marketing plan brings customers in the door and the sales plan is how you close the deal.

Together, these specific plans paint a picture of how you will connect with your target audience, and how you will turn them into paying customers.

Dig deeper: What to include in your sales and marketing plan

Business operations

The operations section describes the necessary requirements for your business to run smoothly. It’s where you talk about how your business works and what day-to-day operations look like. 

Depending on how your business is structured, your operations plan may include elements of the business like:

• Supply chain management
• Manufacturing processes
• Equipment and technology
• Distribution

Some businesses distribute their products and reach their customers through large retailers like Amazon.com, Walmart, Target, and grocery store chains. 

These businesses should review how this part of their business works. The plan should discuss the logistics and costs of getting products onto store shelves and any potential hurdles the business may have to overcome.

If your business is much simpler than this, that’s OK. This section of your business plan can be either extremely short or more detailed, depending on the type of business you are building.

For businesses selling services, such as physical therapy or online software, you can use this section to describe the technology you’ll leverage, what goes into your service, and who you will partner with to deliver your services.

Dig Deeper: Learn how to write the operations chapter of your plan

Key milestones and metrics

Although it’s not required to complete your business plan, mapping out key business milestones and the metrics can be incredibly useful for measuring your success.

Good milestones clearly lay out the parameters of the task and set expectations for their execution. You’ll want to include:

• A description of each task
• The proposed due date
• Who is responsible for each task

If you have a budget, you can include projected costs to hit each milestone. You don’t need extensive project planning in this section—just list key milestones you want to hit and when you plan to hit them. This is your overall business roadmap. 

Possible milestones might be:

• Website launch date
• Store or office opening date
• First significant sales
• Break even date
• Business licenses and approvals

You should also discuss the key numbers you will track to determine your success. Some common metrics worth tracking include:

• Conversion rates
• Customer acquisition costs
• Profit per customer
• Repeat purchases

It’s perfectly fine to start with just a few metrics and grow the number you are tracking over time. You also may find that some metrics simply aren’t relevant to your business and can narrow down what you’re tracking.

Dig Deeper: How to use milestones in your business plan

Organization and management team

Investors don’t just look for great ideas—they want to find great teams. Use this chapter to describe your current team and who you need to hire . You should also provide a quick overview of your location and history if you’re already up and running.

Briefly highlight the relevant experiences of each key team member in the company. It’s important to make the case for why yours is the right team to turn an idea into a reality. 

Do they have the right industry experience and background? Have members of the team had entrepreneurial successes before? 

If you still need to hire key team members, that’s OK. Just note those gaps in this section.

Your company overview should also include a summary of your company’s current business structure . The most common business structures include:

• Sole proprietor
• Partnership

Be sure to provide an overview of how the business is owned as well. Does each business partner own an equal portion of the business? How is ownership divided? 

Potential lenders and investors will want to know the structure of the business before they will consider a loan or investment.

Dig Deeper: How to write about your company structure and team

Financial plan

Last, but certainly not least, is your financial plan chapter. 

Entrepreneurs often find this section the most daunting. But, business financials for most startups are less complicated than you think, and a business degree is certainly not required to build a solid financial forecast. 

A typical financial forecast in a business plan includes the following:

• Sales forecast : An estimate of the sales expected over a given period. You’ll break down your forecast into the key revenue streams that you expect to have.
• Expense budget : Your planned spending such as personnel costs , marketing expenses, and taxes.
• Profit & Loss : Brings together your sales and expenses and helps you calculate planned profits.
• Cash Flow : Shows how cash moves into and out of your business. It can predict how much cash you’ll have on hand at any given point in the future.
• Balance Sheet : A list of the assets, liabilities, and equity in your company. In short, it provides an overview of the financial health of your business. 

A strong business plan will include a description of assumptions about the future, and potential risks that could impact the financial plan. Including those will be especially important if you’re writing a business plan to pursue a loan or other investment.

Dig Deeper: How to create financial forecasts and budgets

This is the place for additional data, charts, or other information that supports your plan.

Including an appendix can significantly enhance the credibility of your plan by showing readers that you’ve thoroughly considered the details of your business idea, and are backing your ideas up with solid data.

Just remember that the information in the appendix is meant to be supplementary. Your business plan should stand on its own, even if the reader skips this section.

Dig Deeper : What to include in your business plan appendix

Optional: Business plan cover page

Adding a business plan cover page can make your plan, and by extension your business, seem more professional in the eyes of potential investors, lenders, and partners. It serves as the introduction to your document and provides necessary contact information for stakeholders to reference.

Your cover page should be simple and include:

• Company logo
• Business name
• Value proposition (optional)
• Business plan title
• Completion and/or update date
• Address and contact information
• Confidentiality statement

Just remember, the cover page is optional. If you decide to include it, keep it very simple and only spend a short amount of time putting it together.

Dig Deeper: How to create a business plan cover page

How to use AI to help write your business plan

Generative AI tools such as ChatGPT can speed up the business plan writing process and help you think through concepts like market segmentation and competition. These tools are especially useful for taking ideas that you provide and converting them into polished text for your business plan.

The best way to use AI for your business plan is to leverage it as a collaborator , not a replacement for human creative thinking and ingenuity. 

AI can come up with lots of ideas and act as a brainstorming partner. It’s up to you to filter through those ideas and figure out which ones are realistic enough to resonate with your customers. 

There are pros and cons of using AI to help with your business plan . So, spend some time understanding how it can be most helpful before just outsourcing the job to AI.

Learn more: 10 AI prompts you need to write a business plan

• Writing tips and strategies

To help streamline the business plan writing process, here are a few tips and key questions to answer to make sure you get the most out of your plan and avoid common mistakes .  

Determine why you are writing a business plan

Knowing why you are writing a business plan will determine your approach to your planning project. 

For example: If you are writing a business plan for yourself, or just to use inside your own business , you can probably skip the section about your team and organizational structure. 

If you’re raising money, you’ll want to spend more time explaining why you’re looking to raise the funds and exactly how you will use them.

Regardless of how you intend to use your business plan , think about why you are writing and what you’re trying to get out of the process before you begin.

Keep things concise

Probably the most important tip is to keep your business plan short and simple. There are no prizes for long business plans . The longer your plan is, the less likely people are to read it. 

So focus on trimming things down to the essentials your readers need to know. Skip the extended, wordy descriptions and instead focus on creating a plan that is easy to read —using bullets and short sentences whenever possible.

Have someone review your business plan

Writing a business plan in a vacuum is never a good idea. Sometimes it’s helpful to zoom out and check if your plan makes sense to someone else. You also want to make sure that it’s easy to read and understand.

Don’t wait until your plan is “done” to get a second look. Start sharing your plan early, and find out from readers what questions your plan leaves unanswered. This early review cycle will help you spot shortcomings in your plan and address them quickly, rather than finding out about them right before you present your plan to a lender or investor.

If you need a more detailed review, you may want to explore hiring a professional plan writer to thoroughly examine it.

Use a free business plan template and business plan examples to get started

Knowing what information to include in a business plan is sometimes not quite enough. If you’re struggling to get started or need additional guidance, it may be worth using a business plan template. 

There are plenty of great options available (we’ve rounded up our 8 favorites to streamline your search).

But, if you’re looking for a free downloadable business plan template , you can get one right now; download the template used by more than 1 million businesses. 

Or, if you just want to see what a completed business plan looks like, check out our library of over 550 free business plan examples . 

We even have a growing list of industry business planning guides with tips for what to focus on depending on your business type.

Common pitfalls and how to avoid them

It’s easy to make mistakes when you’re writing your business plan. Some entrepreneurs get sucked into the writing and research process, and don’t focus enough on actually getting their business started. 

Here are a few common mistakes and how to avoid them:

Not talking to your customers : This is one of the most common mistakes. It’s easy to assume that your product or service is something that people want. Before you invest too much in your business and too much in the planning process, make sure you talk to your prospective customers and have a good understanding of their needs.

• Overly optimistic sales and profit forecasts: By nature, entrepreneurs are optimistic about the future. But it’s good to temper that optimism a little when you’re planning, and make sure your forecasts are grounded in reality. 
• Spending too much time planning: Yes, planning is crucial. But you also need to get out and talk to customers, build prototypes of your product and figure out if there’s a market for your idea. Make sure to balance planning with building.
• Not revising the plan: Planning is useful, but nothing ever goes exactly as planned. As you learn more about what’s working and what’s not—revise your plan, your budgets, and your revenue forecast. Doing so will provide a more realistic picture of where your business is going, and what your financial needs will be moving forward.
• Not using the plan to manage your business: A good business plan is a management tool. Don’t just write it and put it on the shelf to collect dust – use it to track your progress and help you reach your goals.
• Presenting your business plan

The planning process forces you to think through every aspect of your business and answer questions that you may not have thought of. That’s the real benefit of writing a business plan – the knowledge you gain about your business that you may not have been able to discover otherwise.

With all of this knowledge, you’re well prepared to convert your business plan into a pitch presentation to present your ideas. 

A pitch presentation is a summary of your plan, just hitting the highlights and key points. It’s the best way to present your business plan to investors and team members.

Dig Deeper: Learn what key slides should be included in your pitch deck

Use your business plan to manage your business

One of the biggest benefits of planning is that it gives you a tool to manage your business better. With a revenue forecast, expense budget, and projected cash flow, you know your targets and where you are headed.

And yet, nothing ever goes exactly as planned – it’s the nature of business.

That’s where using your plan as a management tool comes in. The key to leveraging it for your business is to review it periodically and compare your forecasts and projections to your actual results.

Start by setting up a regular time to review the plan – a monthly review is a good starting point. During this review, answer questions like:

• Did you meet your sales goals?
• Is spending following your budget?
• Has anything gone differently than what you expected?

Now that you see whether you’re meeting your goals or are off track, you can make adjustments and set new targets. 

Maybe you’re exceeding your sales goals and should set new, more aggressive goals. In that case, maybe you should also explore more spending or hiring more employees. 

Or maybe expenses are rising faster than you projected. If that’s the case, you would need to look at where you can cut costs.

A plan, and a method for comparing your plan to your actual results , is the tool you need to steer your business toward success.

Learn More: How to run a regular plan review

Free business plan templates and examples

Kickstart your business plan writing with one of our free business plan templates or recommended tools.

Free business plan template

Download a free SBA-approved business plan template built for small businesses and startups.

Download Template

One-page plan template

Download a free one-page plan template to write a useful business plan in as little as 30-minutes.

Sample business plan library

Explore over 500 real-world business plan examples from a wide variety of industries.

View Sample Plans

How to write a business plan FAQ

What is a business plan?

A document that describes your business , the products and services you sell, and the customers that you sell to. It explains your business strategy, how you’re going to build and grow your business, what your marketing strategy is, and who your competitors are.

What are the benefits of a business plan?

A business plan helps you understand where you want to go with your business and what it will take to get there. It reduces your overall risk, helps you uncover your business’s potential, attracts investors, and identifies areas for growth.

Having a business plan ultimately makes you more confident as a business owner and more likely to succeed for a longer period of time.

What are the 7 steps of a business plan?

The seven steps to writing a business plan include:

• Write a brief executive summary
• Describe your products and services.
• Conduct market research and compile data into a cohesive market analysis.
• Describe your marketing and sales strategy.
• Outline your organizational structure and management team.
• Develop financial projections for sales, revenue, and cash flow.
• Add any additional documents to your appendix.

What are the 5 most common business plan mistakes?

There are plenty of mistakes that can be made when writing a business plan. However, these are the 5 most common that you should do your best to avoid:

• 1. Not taking the planning process seriously.
• Having unrealistic financial projections or incomplete financial information.
• Inconsistent information or simple mistakes.
• Failing to establish a sound business model.
• Not having a defined purpose for your business plan.

What questions should be answered in a business plan?

Writing a business plan is all about asking yourself questions about your business and being able to answer them through the planning process. You’ll likely be asking dozens and dozens of questions for each section of your plan.

However, these are the key questions you should ask and answer with your business plan:

• How will your business make money?
• Is there a need for your product or service?
• Who are your customers?
• How are you different from the competition?
• How will you reach your customers?
• How will you measure success?

How long should a business plan be?

The length of your business plan fully depends on what you intend to do with it. From the SBA and traditional lender point of view, a business plan needs to be whatever length necessary to fully explain your business. This means that you prove the viability of your business, show that you understand the market, and have a detailed strategy in place.

If you intend to use your business plan for internal management purposes, you don’t necessarily need a full 25-50 page business plan. Instead, you can start with a one-page plan to get all of the necessary information in place.

What are the different types of business plans?

While all business plans cover similar categories, the style and function fully depend on how you intend to use your plan. Here are a few common business plan types worth considering.

Traditional business plan: The tried-and-true traditional business plan is a formal document meant to be used when applying for funding or pitching to investors. This type of business plan follows the outline above and can be anywhere from 10-50 pages depending on the amount of detail included, the complexity of your business, and what you include in your appendix.

Business model canvas: The business model canvas is a one-page template designed to demystify the business planning process. It removes the need for a traditional, copy-heavy business plan, in favor of a single-page outline that can help you and outside parties better explore your business idea.

One-page business plan: This format is a simplified version of the traditional plan that focuses on the core aspects of your business. You’ll typically stick with bullet points and single sentences. It’s most useful for those exploring ideas, needing to validate their business model, or who need an internal plan to help them run and manage their business.

Lean Plan: The Lean Plan is less of a specific document type and more of a methodology. It takes the simplicity and styling of the one-page business plan and turns it into a process for you to continuously plan, test, review, refine, and take action based on performance. It’s faster, keeps your plan concise, and ensures that your plan is always up-to-date.

What’s the difference between a business plan and a strategic plan?

A business plan covers the “who” and “what” of your business. It explains what your business is doing right now and how it functions. The strategic plan explores long-term goals and explains “how” the business will get there. It encourages you to look more intently toward the future and how you will achieve your vision.

However, when approached correctly, your business plan can actually function as a strategic plan as well. If kept lean, you can define your business, outline strategic steps, and track ongoing operations all with a single plan.

See why 1.2 million entrepreneurs have written their business plans with LivePlan

Noah is the COO at Palo Alto Software, makers of the online business plan app LivePlan. He started his career at Yahoo! and then helped start the user review site Epinions.com. From there he started a software distribution business in the UK before coming to Palo Alto Software to run the marketing and product teams.

Table of Contents

• Use AI to help write your plan
• Common planning mistakes
• Manage with your business plan
• Templates and examples

Related Articles

6 Min. Read

11 Common Business Plan Mistakes You Should Avoid

8 Min. Read

What Type of Business Plan Do You Need?

How to Write a Law Firm Business Plan + Free Sample Plan PDF

4 Min. Read

How to Create an Expense Budget

The Bplans Newsletter

The Bplans Weekly

Subscribe now for weekly advice and free downloadable resources to help start and grow your business.

We care about your privacy. See our privacy policy .

The quickest way to turn a business idea into a business plan

Fill-in-the-blanks and automatic financials make it easy.

No thanks, I prefer writing 40-page documents.

Discover the world’s #1 plan building software

How to create a successful annual business plan

Here is what you need to know to create an effective and comprehensive annual plan for your department or company:

What is the purpose of annual planning?

An annual plan acts as a roadmap for your company. Annual planning allows you to go into a new fiscal or calendar year with specific and measurable goals set, budgets finalized, and a plan for how to measure progress on and achieve your company’s organizational and financial goals. Through this process, you develop the vision of where you hope that your company will be at the end of the year and the map of how you will get there.

You can also use annual planning to set goals and plans for individual departments or teams within an organization. Create marketing plans, human resource plans, and more to keep each segment of your business on track, reset your goals, and get your teams aligned towards common goals and initiatives. Since trends, consumer habits, and other factors change frequently, it’s good to create a fresh one-year plan each year.

Annual plans complement strategic planning while providing more short-term (one year) goals that are often tied to financial goals as well as the annual budget. Strategic plans often have more overarching goals that work to advance the company’s mission over three years or longer. Your annual plan will likely include goals that play into these longer-term goals in your company’s strategic plan.

Evaluating existing and prior year goals

Start your process by evaluating your current starting point. Take time to look back at last year’s annual plan and evaluate whether you achieved your set goals or fell short in certain areas. Attempt to determine why you fell short on specific goals and what steps you could take to prevent a repeat of that issue. This will help you set realistic goals for the new year.

This is also a great time to review your company’s:

Mission statement. This is a statement that describes the purpose of your organization. What does your business do and what does it hope to accomplish?

Core values. These are the principles, beliefs, and values that your organization’s culture is built on. These values shape how you do business, and as such, should shape your annual plan.

Strategic plan. Your strategic plan should detail your business plan and long-term goals while taking market conditions into consideration. Your annual plan should complement your overall strategic plan.

Financial reports. Review the prior year’s budget reconciliation, cash flow statements, and year-end reporting. If you have access to budgets or financial forecasts for the upcoming year, review them now. If not, they’ll need to be created later in the annual planning process.

Keep all of these documents handy, as you may need to reference them as you move through the annual planning process.

Create an updated SWOT analysis

It’s also time to update or create a SWOT Analysis chart for your company. A SWOT analysis is typically depicted as a four-quadrant square with the following quadrants:

Strengths. List out the things that your company already does well and your internal strengths. Perhaps you have a large Instagram following with a strong network of influencers promoting your product. Maybe you have unique branding, patents, or technology that set you apart from competitors. This section is your highlight reel from prior years and can also include strengths like new products or developments being released in the new year.

Weaknesses. Now it’s time to consider what can be improved. List out your company’s internal areas of weakness. A good way to identify weaknesses is to look at customer feedback. Do customers like your product but complain about the processing and delivery times? A weakness can also be staffing-related such as high turnover or taking too long to fill open positions. A common marketing weakness may be lack of media mentions or ranking low in Google search results for your product or business type.

Opportunities. These are external opportunities that you can take advantage of in the coming year. Are there new trends or technologies that could boost the success of your business? Is it time to start marketing your products to Gen Z? Are there changes in government regulations or laws going into effect in 2022 that could have a positive impact on your business?

Threats. Explore potential external threats to your company’s growth and success in the coming year. Maybe the current supply chain problems mean that you will have manufacturing or delivery delays in 2022. There could also be legal changes that negatively impact your business. Threats could also come in the form of major competitors or market saturation. Knowing what may threaten your success will help you build a plan to overcome these challenges, so be thorough with your market analysis.

After creating a company-wide SWOT analysis, consider breaking things down even further and creating a SWOT analysis on specific aspects or segments of your business.

For example, a marketing SWOT chart can help you identify what you need to adjust in your marketing strategy for the new year. Many businesses, especially small businesses, may have strong Facebook and Instagram accounts but weaknesses in the area of SEO. Reaching new audiences and market segments through TikTok may be an opportunity if your business has not jumped onto the platform yet. A new year is a great time to do a SWOT and update your ideal customer or target demographics to evaluate opportunities for expansion.

Goal setting with SMART goals

It’s a good idea to start off the new year by setting goals for your employees, departments, and the company overall. This creates trackable metrics to measure your company’s success at each level throughout the year. The best way to create goals is to use the SMART goal system.

Specific. Aim to make your goals specific and to identify who will be involved in the goal. A general goal would be to increase brand awareness. Specific goals would be growing your LinkedIn following to 10,000, obtaining 10 media mentions, or ranking one the first page of Google results for a specific target keyword. Within each of those specific goals you could identify who is responsible for them; a social media manager, PR or media relations team member, an SEO consultant, or in a small business, it may just be a digital marketing manager. Regardless, it’s helpful to define who is involved and who will oversee progress.

Measurable. Define how you will measure the success of each goal. What metric will you use to track progress towards the goal?

Attainable. Your goals should be realistic. They can be somewhat ambitious, but avoid including stretch goals that are unlikely to be achieved within the year with your anticipated staffing levels, budget, and level of consumer awareness. Of course, start-ups would love to score a major investor or have their company go viral and generate a huge amount of buzz with consumers, but unless you have reason to believe either of those is on the horizon, leave out goals that depend on unrealistic or unpredictable events. Also, leave goals that will take several years for your strategic plan.

Relevant. The goals that you set for this year should be relevant to your company’s vision, mission, and long-term objectives. This is why it’s helpful to start the process by looking at your mission statement, vision, and strategic plan.

Time-bound. All goals should have a clearly defined time frame including a specific deadline date. For annual planning, the timeframe may be one year, or you can break your goals down into monthly or quarterly goals and adjust the deadlines as such.

You’ll likely end up with a decently long list of goals for your company. As mentioned in the Specific criteria, breaking down your goals and defining who is responsible for them is important. Try to create goals that span the major business functions of your company such as product, operations, marketing, HR, and leadership . Set company-wide goals and then break them down by teams and later by individual contributors to ensure that everyone knows what goals they need to accomplish in order to help the business meet its overall yearly goals.

Budgeting and financial considerations

An important aspect of annual planning is financial planning. A good business plan should take financial constraints, budgets, and financial goals into consideration and plan accordingly. If you are a start-up and plan to go through a round of fundraising or have other major changes such as going public with an IPO, include those in your annual planning.

Your annual plan should include financial projections for the year. These projections will help you plan for financing needs, changes in cash flow, and evaluate the best timing for new projects or hiring. You’ll want to create sales forecasts to project your expected income. It’s also wise to forecast your anticipated expenses for things like labor, materials. supplies, and overhead.

You’ll also want to verify that you will be able to allocate the funds needed to accomplish the SMART goals that you created earlier. At this point, you may need to revise some of your goals to ensure that they are achievable within your financial constraints. Those that require a larger budget may need to be scaled down or saved for next year.

Contingency planning

Hopefully everything will go as planned, but it’s always good to have a contingency plan in place in case something goes awry. After all, we’ve all seen how unexpected challenges can derail business operations over the past two years.

Plan for potential emergencies or alternate scenarios. Does your annual business plan rely on covid conditions improving in 2022? Create a contingency plan in case there are more hiccups than expected during reopening or the return to the office.

Consider how your business could best handle supply chain issues, unexpected cash flow problems, and major IT or security concerns. If your headquarters is in an area prone to natural disasters such as wildfires or hurricanes, you should always have a plan in place for the safety of your staff, files, as well as assets that would be difficult to replace.

Putting it all together

There are a number of annual business plan templates available online that you can use to craft your final report. Larger companies often use specialized software for their annual business plan. If you plan to use the goals created during the annual planning process for performance management , a software solution may be best so that department leads and individual employees can track their goals throughout the year.

The report should open with an executive summary, although this is actually the last piece that you’ll typically want to write. The executive summary should act as an introduction to and a summary of the full report. Tailor it to your audience depending on whether the plan will be shared with employees, investors, or others.

A description of the product or services including new products, the team, and the company at present may also be included.

Then comes the meat of the report where you explain the goals you’ve created and your plan for achieving and measuring them. Your full report may be separated into marketing planning, financial planning, HR planning for organizational improvement, and other relevant sub-sections. This is where the zoomed-in SWOT analyses and department-level SMART goals will come in handy.

The report should leave the reader with a clear picture of what you will achieve and how you will do it.

WHAT TO READ NEXT

• 212 best farm names

How to Write a Business Plan (Plus Examples & Templates)

May 24, 2021

Have you ever wondered how to write a business plan step by step? Mike Andes, told us: 

This guide will help you write a business plan to impress investors.

Throughout this process, we’ll get information from Mike Andes, who started Augusta Lawn Care Services when he was 12 and turned it into a franchise with over 90 locations. He has gone on to help others learn how to write business plans and start businesses.  He knows a thing or two about writing  business plans!

We’ll start by discussing the definition of a business plan. Then we’ll discuss how to come up with the idea, how to do the market research, and then the important elements in the business plan format. Keep reading to start your journey!

What Is a Business Plan?

A business plan is simply a road map of what you are trying to achieve with your business and how you will go about achieving it. It should cover all elements of your business including: 

• Finding customers
• Plans for developing a team
•  Competition
• Legal structures
• Key milestones you are pursuing

If you aren’t quite ready to create a business plan, consider starting by reading our business startup guide .

Get a Business Idea

Before you can write a business plan, you have to have a business idea. You may see a problem that needs to be solved and have an idea how to solve it, or you might start by evaluating your interests and skills. 

Mike told us, “The three things I suggest asking yourself when thinking about starting a business are:

• What am I good at?
• What would I enjoy doing?
• What can I get paid for?”

If all three of these questions don’t lead to at least one common answer, it will probably be a much harder road to success. Either there is not much market for it, you won’t be good at it, or you won’t enjoy doing it. 

As Mike told us, “There’s enough stress starting and running a business that if you don’t like it or aren’t good at it, it’s hard to succeed.”

If you’d like to hear more about Mike’s approach to starting a business, check out our YouTube video

Conduct Market Analysis

Market analysis is focused on establishing if there is a target market for your products and services, how large the target market is, and identifying the demographics of people or businesses that would be interested in the product or service. The goal here is to establish how much money your business concept can make.

Product and Service Demand

A search engine is your best friend when trying to figure out if there is demand for your products and services. Personally, I love using presearch.org because it lets you directly search on a ton of different platforms including Google, Youtube, Twitter, and more. Check out the screenshot for the full list of search options.

With quick web searches, you can find out how many competitors you have, look through their reviews, and see if there are common complaints about the competitors. Bad reviews are a great place to find opportunities to offer better products or services. 

If there are no similar products or services, you may have stumbled upon something new, or there may just be no demand for it. To find out, go talk to your most honest friend about the idea and see what they think. If they tell you it’s dumb or stare at you vacantly, there’s probably no market for it.

You can also conduct a survey through social media to get public opinion on your idea. Using Facebook Business Manager , you could get a feel for who would be interested in your product or service.

 I ran a quick test of how many people between 18-65  you could reach in the U.S. during a week. It returned an estimated 700-2,000 for the total number of leads, which is enough to do a fairly accurate statistical analysis.

Identify Demographics of Target Market

Depending on what type of business you want to run, your target market will be different. The narrower the demographic, the fewer potential customers you’ll have. If you did a survey, you’ll be able to use that data to help define your target audience. Some considerations you’ll want to consider are:

• Other Interests
• Marital Status
• Do they have kids?

Once you have this information, it can help you narrow down your options for location and help define your marketing further. One resource that Mike recommended using is the Census Bureau’s Quick Facts Map . He told us,  

“It helps you quickly evaluate what the best areas are for your business to be located.”

How to Write a Business Plan

Now that you’ve developed your idea a little and established there is a market for it, you can begin writing a business plan. Getting started is easier with the business plan template we created for you to download. I strongly recommend using it as it is updated to make it easier to create an action plan. 

Each of the following should be a section of your business plan:

• Business Plan Cover Page
• Table of Contents
• Executive Summary
• Company Description
• Description of Products and Services

SWOT Analysis

• Competitor Data
• Competitive Analysis
• Marketing Expenses Strategy 

Pricing Strategy

• Distribution Channel Assessment
• Operational Plan
• Management and Organizational Strategy
• Financial Statements and/or Financial Projections

We’ll look into each of these. Don’t forget to download our free business plan template (mentioned just above) so you can follow along as we go. 

How to Write a Business Plan Step 1. Create a Cover Page

The first thing investors will see is the cover page for your business plan. Make sure it looks professional. A great cover page shows that you think about first impressions.

A good business plan should have the following elements on a cover page:

• Professionally designed logo
• Company name
• Mission or Vision Statement
• Contact Info

Basically, think of a cover page for your business plan like a giant business card. It is meant to capture people’s attention but be quickly processed.

How to Write a Business Plan Step 2. Create a Table of Contents

Most people are busy enough that they don’t have a lot of time. Providing a table of contents makes it easy for them to find the pages of your plan that are meaningful to them.

A table of contents will be immediately after the cover page, but you can include it after the executive summary. Including the table of contents immediately after the executive summary will help investors know what section of your business plan they want to review more thoroughly.

Check out Canva’s article about creating a  table of contents . It has a ton of great information about creating easy access to each section of your business plan. Just remember that you’ll want to use different strategies for digital and hard copy business plans.

How to Write a Business Plan Step 3. Write an Executive Summary

An executive summary is where your business plan should catch the readers interest.  It doesn’t need to be long, but should be quick and easy to read.

Mike told us,

How long should an executive summary bein an informal business plan?

For casual use, an executive summary should be similar to an elevator pitch, no more than 150-160 words, just enough to get them interested and wanting more. Indeed has a great article on elevator pitches .  This can also be used for the content of emails to get readers’ attention.

It consists of three basic parts:

• An introduction to you and your business.
• What your business is about.
• A call to action

Example of an informal executive summary 

One of the best elevator pitches I’ve used is:

So far that pitch has achieved a 100% success rate in getting partnerships for the business.

What should I include in an executive summary for investors?

Investors are going to need a more detailed executive summary if you want to secure financing or sell equity. The executive summary should be a brief overview of your entire business plan and include:

• Introduction of yourself and company.
• An origin story (Recognition of a problem and how you came to solution)
• An introduction to your products or services.
• Your unique value proposition. Make sure to include intellectual property.
• Where you are in the business life cycle
• Request and why you need it.

Successful business plan examples

The owner of Urbanity told us he spent 2 months writing a 75-page business plan and received a $250,000 loan from the bank when he was 23. Make your business plan as detailed as possible when looking for financing. We’ve provided a template to help you prepare the portions of a business plan that banks expect.

Here’s the interview with the owner of Urbanity:

When to write an executive summary?

Even though the summary is near the beginning of a business plan, you should write it after you complete the rest of a business plan. You can’t talk about revenue, profits, and expected expenditures if you haven’t done the market research and created a financial plan.

What mistakes do people make when writing an executive summary?

Business owners commonly go into too much detail about the following items in an executive summary:

• Marketing and sales processes
• Financial statements
• Organizational structure
• Market analysis

These are things that people will want to know later, but they don’t hook the reader. They won’t spark interest in your small business, but they’ll close the deal.

How to Write a Business Plan Step 4. Company Description

Every business plan should include a company description. A great business plan will include the following elements while describing the company:

• Mission statement
• Philosophy and vision
• Company goals

Target market

• Legal structure

Let’s take a look at what each section includes in a good business plan.

Mission Statement

A mission statement is a brief explanation of why you started the company and what the company’s main focus is. It should be no more than one or two sentences. Check out HubSpot’s article 27 Inspiring Mission Statement for a great read on informative and inspiring mission and vision statements. 

Company Philosophy and Vision

The company philosophy is what drives your company. You’ll normally hear them called core values.  These are the building blocks that make your company different. You want to communicate your values to customers, business owners, and investors as often as possible to build a company culture, but make sure to back them up.

What makes your company different?

Each company is different. Your new business should rise above the standard company lines of honesty, integrity, fun, innovation, and community when communicating your business values. The standard answers are corporate jargon and lack authenticity. 

Examples of core values

One of my clients decided to add a core values page to their website. As a tech company they emphasized the values:

•  Prioritize communication.
•  Never stop learning.
•  Be transparent.
•  Start small and grow incrementally.

These values communicate how the owner and the rest of the company operate. They also show a value proposition and competitive advantage because they specifically focus on delivering business value from the start. These values also genuinely show what the company is about and customers recognize the sincerity. Indeed has a great blog about how to identify your core values .

What is a vision statement?

A vision statement communicate the long lasting change a business pursues. The vision helps investors and customers understand what your company is trying to accomplish. The vision statement goes beyond a mission statement to provide something meaningful to the community, customer’s lives, or even the world.

Example vision statements

The Alzheimer’s Association is a great example of a vision statement:

A world without Alzheimer’s Disease and other dementia.

It clearly tells how they want to change the world. A world without Alzheimers might be unachievable, but that means they always have room for improvement.

Business Goals

You have to measure success against goals for a business plan to be meaningful. A business plan helps guide a company similar to how your GPS provides a road map to your favorite travel destination. A goal to make as much money as possible is not inspirational and sounds greedy.

Sure, business owners want to increase their profits and improve customer service, but they need to present an overview of what they consider success. The goals should help everyone prioritize their work.

How far in advance should a business plan?

Business planning should be done at least one year in advance, but many banks and investors prefer three to five year business plans. Longer plans show investors that the management team  understands the market and knows the business is operating in a constantly shifting market. In addition, a plan helps businesses to adjust to changes because they have already considered how to handle them.

Example of great business goals

My all time-favorite long-term company goals are included in Tesla’s Master Plan, Part Deux . These goals were written in 2016 and drive the company’s decisions through 2026. They are the reason that investors are so forgiving when Elon Musk continually fails to meet his quarterly and annual goals.

If the progress aligns with the business plan investors are likely to continue to believe in the company. Just make sure the goals are reasonable or you’ll be discredited (unless you’re Elon Musk).

You did target market research before creating a business plan. Now it’s time to add it to the plan so others understand what your ideal customer looks like. As a new business owner, you may not be considered an expert in your field yet, so document everything. Make sure the references you use are from respectable sources. 

Use information from the specific lender when you are applying for lending. Most lenders provide industry research reports and using their data can strengthen the position of your business plan.

A small business plan should include a section on the external environment. Understanding the industry is crucial because we don’t plan a business in a vacuum. Make sure to research the industry trends, competitors, and forecasts. I personally prefer IBIS World for my business research. Make sure to answer questions like:

• What is the industry outlook long-term and short-term?
• How will your business take advantage of projected industry changes and trends?
• What might happen to your competitors and how will your business successfully compete?

Industry resources

Some helpful resources to help you establish more about your industry are:

• Trade Associations
• Federal Reserve
• Bureau of Labor Statistics

Legal Structure

There are five basic types of legal structures that most people will utilize:

• Sole proprietorships
• Limited Liability Companies (LLC)

Partnerships

Corporations.

• Franchises.

Each business structure has their pros and cons. An LLC is the most common legal structure due to its protection of personal assets and ease of setting up. Make sure to specify how ownership is divided and what roles each owner plays when you have more than one business owner.

You’ll have to decide which structure is best for you, but we’ve gathered information on each to make it easier.

Sole Proprietorship

A sole proprietorship is the easiest legal structure to set up but doesn’t protect the owner’s personal assets from legal issues. That means if something goes wrong, you could lose both your company and your home.

To start a sole proprietorship, fill out a special tax form called a  Schedule C . Sole proprietors can also join the American Independent Business Alliance .

Limited Liability Company (LLC)

An LLC is the most common business structure used in the United States because an LLC protects the owner’s personal assets. It’s similar to partnerships and corporations, but can be a single-member LLC in most states. An LLC requires a document called an operating agreement.

Each state has different requirements. Here’s a link to find your state’s requirements . Delaware and Nevada are common states to file an LLC because they are really business-friendly. Here’s a blog on the top 10 states to get an LLC.

Partnerships are typically for legal firms. If you choose to use a partnership choose a Limited Liability Partnership. Alternatively, you can just use an LLC.

Corporations are typically for massive organizations. Corporations have taxes on both corporate and income tax so unless you plan on selling stock, you are better off considering an LLC with S-Corp status . Investopedia has good information corporations here .

There are several opportunities to purchase successful franchises. TopFranchise.com has a list of companies in a variety of industries that offer franchise opportunities. This makes it where an entrepreneur can benefit from the reputation of an established business that has already worked out many of the kinks of starting from scratch.

How to Write a Business Plan Step 5. Products and Services

This section of the business plan should focus on what you sell, how you source it, and how you sell it. You should include:

• Unique features that differentiate your business products from competitors
• Intellectual property
• Your supply chain
• Cost and pricing structure 

Questions to answer about your products and services

Mike gave us a list  of the most important questions to answer about your product and services:

• How will you be selling the product? (in person, ecommerce, wholesale, direct to consumer)?
• How do you let them know they need a product?
• How do you communicate the message?
• How will you do transactions?
• How much will you be selling it for?
• How many do you think you’ll sell and why?

Make sure to use the worksheet on our business plan template .

How to Write a Business Plan Step 6. Sales and Marketing Plan

The marketing and sales plan is focused on the strategy to bring awareness to your company and guides how you will get the product to the consumer.  It should contain the following sections:

SWOT Analysis stands for strengths, weaknesses, opportunities, and threats. Not only do you want to identify them, but you also want to document how the business plans to deal with them.

Business owners need to do a thorough job documenting how their service or product stacks up against the competition.

If proper research isn’t done, investors will be able to tell that the owner hasn’t researched the competition and is less likely to believe that the team can protect its service from threats by the more well-established competition. This is one of the most common parts of a presentation that trips up business owners presenting on Shark Tank .

SWOT Examples

Examples of strengths and weaknesses could be things like the lack of cash flow, intellectual property ownership, high costs of suppliers, and customers’ expectations on shipping times.

Opportunities could be ways to capitalize on your strengths or improve your weaknesses, but may also be gaps in the industry. This includes:

• Adding offerings that fit with your current small business
• Increase sales to current customers
• Reducing costs through bulk ordering
• Finding ways to reduce inventory
•  And other areas you can improve

Threats will normally come from outside of the company but could also be things like losing a key member of the team. Threats normally come from competition, regulations, taxes, and unforeseen events.

The management team should use the SWOT analysis to guide other areas of business planning, but it absolutely has to be done before a business owner starts marketing. 

Include Competitor Data in Your Business Plan

When you plan a business, taking into consideration the strengths and weaknesses of the competition is key to navigating the field. Providing an overview of your competition and where they are headed shows that you are invested in understanding the industry.

For smaller businesses, you’ll want to search both the company and the owners names to see what they are working on. For publicly held corporations, you can find their quarterly and annual reports on the SEC website .

What another business plans to do can impact your business. Make sure to include things that might make it attractive for bigger companies to outsource to a small business.

Marketing Strategy

The marketing and sales part of business plans should be focused on how you are going to make potential customers aware of your business and then sell to them.

If you haven’t already included it, Mike recommends:

“They’ll want to know about Demographics, ages, and wealth of your target market.”

Make sure to include the Total addressable market .  The term refers to the value if you captured 100% of the market.

Advertising Strategy

You’ll explain what formats of advertising you’ll be using. Some possibilities are:

• Online: Facebook and Google are the big names to work with here.
• Print : Print can be used to reach broad groups or targeted markets. Check out this for tips .
• Radio : iHeartMedia is one of the best ways to advertise on the radio
• Cable television : High priced, hard to measure ROI, but here’s an explanation of the process
• Billboards: Attracting customers with billboards can be beneficial in high traffic areas.

You’ll want to define how you’ll be using each including frequency, duration, and cost. If you have the materials already created, including pictures or links to the marketing to show creative assets.

Mike told us “Most businesses are marketing digitally now due to Covid, but that’s not always the right answer.”

Make sure the marketing strategy will help team members or external marketing agencies stay within the brand guidelines .

This section of a business plan should be focused on pricing. There are a ton of pricing strategies that may work for different business plans. Which one will work for you depends on what kind of a business you run.

Some common pricing strategies are:

• Value-based pricing – Commonly used with home buying and selling or other products that are status symbols.
• Skimming pricing – Commonly seen in video game consoles, price starts off high to recoup expenses quickly, then reduces over time.
• Competition-based pricing – Pricing based on competitors’ pricing is commonly seen at gas stations.
• Freemium services –  Commonly used for software, where there is a free plan, then purchase options for more functionality.

HubSpot has a great calculator and blog on pricing strategies.

Beyond explaining what strategy your business plans to use, you should include references for how you came to this pricing strategy and how it will impact your cash flow.

Distribution Plan

This part of a business plan is focused on how the product or service is going to go through the supply chain. These may include multiple divisions or multiple companies. Make sure to include any parts of the workflow that are automated so investors can see where cost savings are expected and when.

Supply Chain Examples

For instance, lawn care companies  would need to cover aspects such as:

• Suppliers for lawn care equipment and tools
• Any chemicals or treatments needed
• Repair parts for sprinkler systems
• Vehicles to transport equipment and employees
• Insurance to protect the company vehicles and people.

Examples of Supply Chains

These are fairly flat supply chains compared to something like a clothing designer where the clothes would go through multiple vendors. A clothing company might have the following supply chain:

• Raw materials
• Shipping of raw materials
• Converting of raw materials to thread
• Shipping thread to produce garments
• Garment producer
• Shipping to company
• Company storage
• Shipping to retail stores

There have been advances such as print on demand that eliminate many of these steps. If you are designing completely custom clothing, all of this would need to be planned to keep from having business disruptions.

The main thing to include in the business plan is the list of suppliers, the path the supply chain follows, the time from order to the customer’s home, and the costs associated with each step of the process.

According to BizPlanReview , a business plan without this information is likely to get rejected because they have failed to research the key elements necessary to make sales to the customer.

How to Write a Business Plan Step 7. Company Organization and Operational Plan

This part of the business plan is focused on how the business model will function while serving customers.  The business plan should provide an overview of  how the team will manage the following aspects:

Quality Control

• Legal environment

Let’s look at each for some insight.

Production has already been discussed in previous sections so I won’t go into it much. When writing a business plan for investors, try to avoid repetition as it creates a more simple business plan.

If the organizational plan will be used by the team as an overview of how to perform the best services for the customer, then redundancy makes more sense as it communicates what is important to the business.

Quality control policies help to keep the team focused on how to verify that the company adheres to the business plan and meets or exceeds customer expectations.

Quality control can be anything from a standard that says “all labels on shirts can be no more than 1/16″ off center” to a defined checklist of steps that should be performed and filled out for every customer.

There are a variety of organizations that help define quality control including:

• International Organization for Standardization – Quality standards for energy, technology, food, production environments, and cybersecurity
• AICPA – Standard defined for accounting.
• The Joint Commission – Healthcare
• ASHRAE – HVAC best practices

You can find lists of the organizations that contribute most to the government regulation of industries on Open Secrets . Research what the leaders in your field are doing. Follow their example and implement it in your quality control plan.

For location, you should use information from the market research to establish where the location will be. Make sure to include the following in the location documentation.

• The size of your location
• The type of building (retail, industrial, commercial, etc.)
• Zoning restrictions – Urban Wire has a good map on how zoning works in each state
• Accessibility – Does it meet ADA requirements?
• Costs including rent, maintenance, utilities, insurance and any buildout or remodeling costs
• Utilities – b.e.f. has a good energy calculator .

Legal Environment

The legal requirement section is focused on defining how to meet the legal requirements for your industry. A good business plan should include all of the following:

• Any licenses and/or permits that are needed and whether you’ve obtained them
• Any trademarks, copyrights, or patents that you have or are in the process of applying for
• The insurance coverage your business requires and how much it costs
• Any environmental, health, or workplace regulations affecting your business
• Any special regulations affecting your industry
• Bonding requirements, if applicable

Your local SBA office can help you establish requirements in your area. I strongly recommend using them. They are a great resource.

Your business plan should include a plan for company organization and hiring. While you may be the only person with the company right now, down the road you’ll need more people. Make sure to consider and document the answers to the following questions:

• What is the current leadership structure and what will it look like in the future?
• What types of employees will you have? Are there any licensing or educational requirements?
• How many employees will you need?
• Will you ever hire freelancers or independent contractors?
• What is each position’s job description?
• What is the pay structure (hourly, salaried, base plus commission, etc.)?
• How do you plan to find qualified employees and contractors?

One of the most crucial parts of a business plan is the organizational chart. This simply shows the positions the company will need, who is in charge of them and the relationship of each of them. It will look similar to this:

Our small business plan template has a much more in-depth organizational chart you can edit to include when you include the organizational chart in your business plan.

How to Write a Business Plan Step 8. Financial Statements 

No business plan is complete without financial statements or financial projections. The business plan format will be different based on whether you are writing a business plan to expand a business or a startup business plan. Let’s dig deeper into each.

Provide All Financial Income from an Existing Business

An existing business should use their past financial documents including the income statement, balance sheet, and cash flow statement to find trends to estimate the next 3-5 years.

You can create easy trendlines in excel to predict future revenue, profit and loss, cash flow, and other changes in year-over-year performance. This will show your expected performance assuming business continues as normal.

If you are seeking an investment, then the business is probably not going to continue as normal. Depending on the financial plan and the purpose of getting financing, adjustments may be needed to the following:

• Higher Revenue if expanding business
• Lower Cost of Goods Sold if purchasing inventory with bulk discounts
• Adding interest if utilizing financing (not equity deal)
• Changes in expenses
• Addition of financing information to the cash flow statement
• Changes in Earnings per Share on the balance sheet

Financial modeling is a challenging subject, but there are plenty of low-cost courses on the subject. If you need help planning your business financial documentation take some time to watch some of them.

Make it a point to document how you calculated all the changes to the income statement, balance sheet, and cash flow statement in your business plan so that key team members or investors can verify your research.

Financial Projections For A Startup Business Plan

Unlike an existing business, a startup doesn’t have previous success to model its future performance. In this scenario, you need to focus on how to make a business plan realistic through the use of industry research and averages.

Mike gave the following advice in his interview:

Financial Forecasting Mistakes

One of the things a lot of inexperienced people use is the argument, “If I get one percent of the market, it is worth $100 million.” If you use this, investors are likely to file the document under bad business plan examples.

Let’s use custom t-shirts as an example.

Credence Research estimated in 2018 there were 11,334,800,000 custom t-shirts sold for a total of $206.12 Billion, with a 6% compound annual growth rate.

With that data,  you can calculate that the industry will grow to $270 Billion in 2023 and that the average shirt sold creates $18.18 in revenue.

Combine that with an IBIS World estimate of 11,094 custom screen printers and that means even if you become an average seller, you’ll get .009% of the market.

Here’s a table for easier viewing of that information.

The point here is to make sure your business proposal examples make sense.

You’ll need to know industry averages such as cost of customer acquisition, revenue per customer, the average cost of goods sold, and admin costs to be able to create accurate estimates.

Our simple business plan templates walk you through most of these processes. If you follow them you’ll have a good idea of how to write a business proposal.

How to Write a Business Plan Step 9. Business Plan Example of Funding Requests

What is a business plan without a plan on how to obtain funding?

The Small Business Administration has an example for a pizza restaurant that theoretically needed nearly $20k to make it through their first month.

In our video, How to Start a $500K/Year T-Shirt Business (Pt. 1 ), Sanford Booth told us he needed about $200,000 to start his franchise and broke even after 4 months.

Freshbooks estimates it takes on average 2-3 years for a business to be profitable, which means the fictitious pizza company from the SBA could need up to $330k to make it through that time and still pay their bills for their home and pizza shop.

Not every business needs that much to start, but realistically it’s a good idea to assume that you need a fairly large cushion.

Ways to get funding for a small business

There are a variety of ways to cover this. the most common are:

• Bootstrapping – Using your savings without external funding.
• Taking out debt – loans, credit cards
• Equity, Seed Funding – Ownership of a percentage of the company in exchange for current funds
• Crowdsourcing – Promising a good for funding to create the product

Keep reading for more tips on how to write a business plan.

How funding will be used

When asking for business financing make sure to include:

• How much to get started?
• What is the minimum viable product and how soon can you make money?
• How will the money be spent?

Mike emphasized two aspects that should be included in every plan, 

How to Write a Business Plan Resources

Here are some links to a business plan sample and business plan outline. 

• Sample plan

It’s also helpful to follow some of the leading influencers in the business plan writing community. Here’s a list:

• Wise Plans –  Shares a lot of information on starting businesses and is a business plan writing company.
• Optimus Business Plans –  Another business plan writing company.
• Venture Capital – A venture capital thread that can help give you ideas.

How to Write a Business Plan: What’s Next?

We hope this guide about how to write a simple business plan step by step has been helpful. We’ve covered:

• The definition of a business plan
• Coming up with a business idea
• Performing market research
• The critical components of a business plan
• An example business plan

In addition, we provided you with a simple business plan template to assist you in the process of writing your startup business plan. The startup business plan template also includes a business model template that will be the key to your success.

Don’t forget to check out the rest of our business hub .

Have you written a business plan before? How did it impact your ability to achieve your goals?

80% of businesses fail... Learn how not to.

Learn from business failures and successes in 5 min or less. The stories, frameworks, and tactics that will make you a 10x better founder.

Brandon Boushy

Related articles

21 Winning Sales Techniques to Close More Sales!

1. How to be a good salesman

• Be compassionate. Listen to customer stories.
• Use consultative selling, which is the art of asking intelligent questions to solve pain points.
• Create a meaningful process.
• Practice sales methods, but never make it sound like a sales pitch.
• Avoid pushy sales tactics like cold calling and the stereotype of the used car salesman.
• Ask for help from a more experienced sales representative if you don’t know the answer.
• Don’t surprise the customer with new costs right before they sign.
• Give updates if there is a lag between when you close the deal and when the customer receives the product.
• Follow up with existing customers to make sure they are satisfied.

2. What makes a great sales cycle?

• Attract attention to their products through social media.
• What style are they interested in?
• What roof style?
• Do they have a color in mind?
• Do they need ramps for better access?
• Are there any constraints that will complicate placing the shed in the desired location?
• Document the interaction.
• Let the prospect know relevant information about the purchasing decision (e.g., delivery time).
• Close the deal or thank the prospect for their time.
• Update if there are delays in manufacturing.
• Follow up regarding the delivery.
• Check to be sure they are satisfied after the delivery.

3. How to manage your sales process

• Social Media to generate awareness 
• Graceland’s calling list for qualified leads who have requested a quote
• Customer Information Sheets (CIS) to keep track of sales leads
• Excel document to keep all the CIS information together

4. Phone calls to leads

5. customer information sheets (cis).

• What will you be using the building for?
• What size(s) are you interested in?
• Tell me about where we would be placing it.
• Do you prefer a barn style roof with lofts or a 4/12 pitch regular house style roof? 
• Would you be purchasing it outright or with our no credit check rent-to-own plan?
• Would you like any windows? If so, 24x36 or 36x36? How many?
• Ask, “Do you need ramps?” 
• Explain options.
• Offer extended height walls.
• Would you like me to include the extended height walls in your quote?
• Trim color:
• Roof color:
• We highly recommend our radiant heat barrier. I will include it with your quote and remove it if you decide you do not want it (NOT available with shingle roofing).

6. Track the sales process

7. How to find new customers and increase sales

• Facebook Live
• Facebook Groups
• Facebook Ads
• Giveaways on social media

8. How to increase online sales with giveaways

9. implement solution selling, 10. training a sales team on sales techniques.

• Teach them how the product works
• The features
• Why do the features matter?
• How to treat people
• How not to treat people

11. Hiring the right sales reps

12. selling techniques for a pen.

• Establish why they want a product
• Establish important features
• Establish the quantity and timeline
• Close the sale
• Deliver the product or service

13. How to be a better salesman

Customer interactions.

• Respecting people’s differences
• Following up after buyers receive the product
• Helping an unhappy customer

14. Respecting people’s differences

15. how to approach customer satisfaction after the sale.

• If there’s a delay in production
• When the delivery is made
• After the buyer has used the product for a while.

16. Customer loyalty and referrals

• Ask for referrals : Sometimes business owners are afraid to ask a buyer for a referral, but you shouldn’t be. Check out Campaign Monitor’s other tips .
• Provide referral links and incentives : Here are 10 of the top referral software tools .
• Provide great service : Being a positive deviation from the status quo is one of the sales best practices every company should use.

17. How to handle an unhappy customer

How to increase sales with other selling strategies .

• Building an email list
• Sandler Sales Method 
• Target Account Selling
• Increasing sales on Amazon

18. Building an email list

19. sandler sales method .

• Bond with the right leads.
• Establish how the contract needs to operate. 
• Establish pain points and how to solve them.
• Create an estimate.
• Sign the contract.
• Fulfill the contract.
• Support the client.

20. Target Account Selling (TAS)

21. how to increase sales on amazon.

• Build a unique product. It’s hard to stand out if you maintain the status quo.
• Use Amazon FBA.
• Master SEO or hire someone to do it for you.
• Invest in ads.
• Get on Shark Tank.
• Encourage but don’t pay for reviews.

Close the Deal

How to Start a $24K/Month Laundromat Business (2024)

Step 1: Learn about the industry

Step 2: pick a laundry business type.

• Coin laundry
• Private laundromat equipment for multi-tenant buildings
• Wash-and-fold service
• Commercial laundry for uniforms, linens, and facilities
• Additional services, such as pick up and delivery 

Step 3: Build your skills

Laundromat customer care.

Appliance repair

• Broken belt in a dryer
• Door circuits 
• General machine breakdowns
• Heating coil
• Idler pulley in a dryer
• Overheating due to a clogged vent (a fire hazard)
• Roller in a dryer
• Start switch
• Temperature switch

Laundromat-specific training

Step 4: write a business plan.

• Laundromat business plan available here
• Startup business plan t emplate
• Single-page business plan
• Business Guide by the Small Business Administration (SBA) 
• Take online courses for business
• Guide describing how to write a Business Plan
• Service Corps of Retired Executives ( SCORE ) resources
• The Complete Business Plan Course  
• Calculating Startup Costs

Step 5: Name your business

Have a safe spelling, tag your location, pick a dot-com website url, test your branding.

Step 6: Decide on a business model

Existing laundry business, advantages of an existing laundromat.

• Exempt from the cost of hooking up to a city's water and sewer.
• Built-in customer base.
• Power, water, utilities, and other costs are known in advance.

Disadvantages of an existing laundromat

• Older equipment that might need replacing .
• Aging infrastructure that might be dated or not up to code.
• Inheriting the reputation of the previous business.

Due diligence

• Is it not profitable?
• Did all the machines break down?
• Are they asking for a premium but leaving you with a lot of maintenance costs?
• Is the person just tired and wanting to retire?                                               

Investigate water usage

Investing in improvements

New laundromat.

• Select a site .
• Analyze the market.
• Design and build-out.
• Finance the business.
• Host a grand opening.

Disadvantages of a new laundromat

• Paying the enormous fees cities charge to businesses that impact the sewage system.
• Obtaining the required permits.
• Estimating the future costs of running the laundromat without the benefit of comparable enterprises nearby.

Step 7: Select a location

Review local ordinances and zoning laws

Compare and contrast, location importance.

• Apartment buildings
• College students
• Tourist areas
• Hotels and motels
• Large families

Is an older neighborhood a good place to open a laundromat?

In-unit washers and dryers.

Utility costs

Step 8: equipment and supplies, new equipment .

Equipment and services directories

Step 9: revenue.

• Self-service
• Wash and fold
• Commercial contracts (which pay well but are hard to win and maintain)

Wash and fold services

Step 10: expenses.

Utility bills

Tank vs. tankless water heaters, ozone injections, electricity and gas, maintenance and repair, step 11: integrate technology, speed queen value center, step 12: build profit margins.

Reinvestment

Step 13: organize daily operations, coin collection, delegating tasks.

Step 14: Create a marketing strategy

Digital marketing.

• Track the number of visitors and impressions .
• Determine where visitors saw his advertisement based on the code.
• Know if a new customer is the result of a conversion from his marketing campaign.

Printed materials

Attracting customers, step 15: legal considerations.

Licenses, permits, and tax forms

Sole proprietorship, limited liability corporation (llc), partnerships and corporations, step 16: hire employees.

Compensation

Employer identification number, tax filing and withholding, unemployment insurance tax , federal employment and labor laws.

• Employment Eligibility Verification (Form I-9)
• State’s New Hire Program
• Worker’s Compensation Insurance
• Disability insurance, as required by some states
• Occupational Safety and Health Administration (OSHA)

Step 17: Add safety protocols

• Heavy machinery with fast-moving parts.
• Large quantities of water near high-voltage sources of electricity.
• Equipment large enough for a person (like a child) to fall or climb into.
• Rolling carts scattered everywhere.
• Spills that can make people slip and fall.
• Americans with Disabilities Act ( ADA )-compliance for customers and staff.

Step 18: Purchase insurance

Step 19: Finalize finances

Money handling, step 20: explore passive income.

Best Pressure Washer Guide (2024)

Becoming a successful pressure-washing company requires a combination of customer service, business skills, and having the best pressure washer to get the job done. That’s why we took the time to review the best pressure washers for different jobs.

We talked to Joshua Brown, who started Brown’s Pressure Washing , and Josiah Le Beau, their Operations Manager, to help you choose the best pressure washers for each cleaning job.

[su_note note_color="#dbeafc"] We’ll discuss nine pressure washers and cover all of the following. Click any of the links to jump straight to the pressure washer info you need right now.

What is the best pressure washer to buy?

How we tested the pressure washers, what to look for in a pressure washer.

• Do you prefer gas or electric pressure washers? [/su_note]

We reviewed nine of the best pressure washers on the market to establish what power washer provides the best cleaning power for your cleaning needs. We explain what we like and don’t like about every pressure washer and provide an overview of the performance and stats for the pressure washer. The best pressure washers are:

• Honda GX690 8 GPM (Brown’s top pick)
• Sun Joe SPX3000-MAX Electric Pressure Washer
• Greenworks 2000 PSI Electric Pressure Washer (best for patios)
• Karcher K5 Premium Electric Power Pressure Washer (best for cars)
• Greenworks 3000 PSI Brushless (best Electric Pressure Washer)
• WORX Hydroshot 320 PSI Cordless Power Cleaner (best compact pressure washer)
• Simpson Powershot 4400 PSI 4.0 GPM Gas Cold Water Pressure Washer
• Greenworks Pro 2300 PSI Brushless 2.3 GPM Electric Pressure Washer
• Best for first-time users: Sun Joe SPX3001 2030 PSI Electric Pressure Washer With Hose Reel

You can find most of these in the UpFlip Amazon Store , where we get a percentage of each sale to help bring more content to you.

Get ready to find out about the pressure washer power that puts most pressure washers to shame. Let’s start with one of the best gas pressure washers—the one Brown’s Pressure Washing uses on all their pressure washer trucks.

#1. Brown’s Top Pick: Honda GX690 8 GPM Pressure Washer

Using a Honda GX690 8 GPM pressure washer offers several benefits, but there are of course considerations to remember. Here are some pros and cons.

Why We Like the GX690

• High flow rate
• Powerful cleaning performance
• Professional-grade quality
• Versatility in cleaning tasks
• Efficient and time-saving

GX690 Drawbacks

• Larger and Heavier Equipment: Pressure washers with a Honda GX690 engine and an 8 GPM flow rate tend to be larger and heavier than to lower-powered models. This can make them more challenging to transport and maneuver, requiring additional effort and potentially limiting accessibility to tight spaces.
• Higher Cost: Pressure washers with a Honda GX690 engine and high flow rate typically come at a higher price point due to their professional-grade quality and power. The initial investment may be more significant compared to lower-powered or consumer-grade models. However, the cost may be justified for those with demanding cleaning needs.
• Noise and Emissions: Gas-powered pressure washers, including those with the Honda GX690 engine, can produce significant noise during operation. Proper hearing protection should be used. Additionally, gas engines emit exhaust fumes, meaning they should only be used in well-ventilated areas.
• Requires Fuel and Maintenance: Gas engines, including the Honda GX690, require fuel (gasoline) to operate. This adds an extra step of refueling and increases the potential for fuel-related issues. Gas engines also require regular maintenance, such as oil changes, air filter replacements, and spark plug checks, to ensure optimal performance and longevity.

GX690 Performance

The Honda GX690 8 GPM pressure washer provides an exceptionally high flow rate of 8 gallons per minute (GPM). This allows for efficient and quick cleaning of large surfaces, making it ideal for commercial, industrial, or heavy-duty applications that require a significant volume of water. 

The gas engine makes this one of the most powerful and therefore loudest gas washers on the market, so you’ll need hearing protection, and you can’t use a gas-powered pressure washer in enclosed spaces. Despite that, a Honda gas model is hands-down the most effective pressure washer for getting work done. Other pressure washers just don’t compare.

GX690 Stats

• Set of quick connect spray nozzles
• 22HP Honda GX690 gas engine
• Anti-vibration rubber isolators
• Battery cables
• Electric start
• External unloader
• Heavy duty general (gp) triplex plunger pump
• Powder coated
• Skid mounted
• Thermal relief valve
• V-Belt drive system
• 28,000 cleaning units

#2. Sun Joe SPX3000-MAX Electric Pressure Washer

Why We Like the SPX3000

• Affordability ($200 at time of writing)
• Safety features
• Compact design
• Dual detergent tanks
• Lower noise level
• Just 15 minutes to assemble
• Comes with great instructions
• Oversized wheels

SPX3000 Drawbacks

• No storage hoses
• Limited attachment choices

SPX3000 Performance

The best electric pressure washer we tested is the Sun Joe SPX3000 Electric power washer. This electric pressure washer delivers 2,030 pounds per square inch (PSI) at 1.76 Gallons Per Minute(GPM), which makes it perfect for most tasks.

The Sun Joe SPX3000 electric power washer includes:

• Dual soap/detergent tanks
• Five quick-connect spray tips
• 20-foot high-pressure hose
• Garden hose adapter
• 34-inch extension wand
• 35-foot power cord

The Sun Joe pressure washer is both quiet and effective, especially for a pressure washer at its pricing and size. The dual soap compartments are beneficial for a power washing company that focuses on cars or windows because you can switch the cleaner with ease.

The Sun Joe is one of the most useful power washers on the list, but it doesn’t come with attachments that are good for cleaning wood or concrete surfaces.

SPX3000 Stats

• Electric power

#3. Greenworks 2000 PSI Electric Pressure Washer (Best for Patios)

Why We Like the Greenworks 2000 PSI EPW

• Affordability ($220 at time of writing)
• Best pressure washer attachments for large surfaces
• Easy to assemble and use
• Effective on all surfaces
• Comparably quiet
• 24-minute assembly
• Comes with attachment storage

Greenworks 2000 PSI EPW Drawbacks

• Poorly written instruction manual
• Uses an offboard tank for cleaning fluids
• Not suitable for regular heavy-duty cleaning
• No soap dispenser instructions

Greenworks 2000 PSI EPW Performance

Greenworks 2,000 PSI Pressure Washer with an 11-inch surface cleaner is best at cleaning large flat surfaces like cars, driveways, fences, and siding.

The Greenworks 2,000 PSI Pressure Washer includes:

• 11-inch surface cleaner (great for house siding, driveways, and fences)
• Cleaning wand
• 20-foot hose
• Onboard storage

This would be the best portable pressure washer hands down if they improved the instructions and added an onboard soap tank.

Greenworks 2000 PSI EPW Stats

• Electric power source

#4. Karcher K5 Premium Electric Power Pressure Washer (Best Car Pressure Washer)

Why We Like the K5

• Affordability ($300 at time of writing)
• Great for cleaning cars
• Onboard detergent tank
• Two spray wands
• Onboard hose storage
• Lightweight

K5 Drawbacks

• Assembly instructions are a bit tricky to implement
• Does not seem built for long-term use in a commercial environment
• Fewer attachments than other brands

K5 Performance

The K5 is the best pressure washer for detailing cars. The Karcher K5 is the best electric pressure washer for cars because it provides up to 2,000 PSI at 1.4 GPM.

The K5 includes:

• onboard soap dispenser
• Vario cleaning wand: Use it for lighter cleaning
• Dirtblaster cleaning wand: Use for dirty jobs
• 25-foot high-pressure hose
• Water-cooled induction motor to extend useful life

While it’s a little pricier than some of the pressure washers on our list, the dual wands make this the best pressure washer for car detailing.

• 2,000 PSI pressure

Now you know the best pressure washer for car washing. Let’s look at the most powerful electric pressure washer.

#5. Greenworks 3000 PSI Brushless (Most Powerful Electric Pressure Washer)

Why We Like the Greenworks 3000 PSI Brushless EPW

• Affordability ($449 at time of writing)
• Dual speed motor
• Good onboard storage
• Large onboard detergent tank
• Powerful spray nozzles
• Easily understood labels

Greenworks 3000 PSI Brushless EPW Drawbacks

• Damages some surfaces
• Comparatively higher electric washer price point

Greenworks 3000 PSI Brushless EPW Performance

The Greenworks Pro 3,000 PSI Brushless Pressure Washer has a great combination of features and usability. It stands out among electric pressure washers because of its unique features, including:

• 14-amp brushless motor
• Large 1-gallon onboard soap tank
• 35-foot cord
• Cord swivel storage
• 5 nozzles (we love the Turbo Nozzle)
• No-leak attachment switching

This is the most powerful of the electric washers we tested and is comparable to some of the gas-powered washers—which most electric pressure washers are not.

The Greenworks 3000 PSI Brushless Electric Power Washer propels water at either 3000 PSI at 1.1 GPM or 1000 PSI at 2 GPM. Some attachments are actually capable of damaging wood or cars, so be cautious if you are using the stronger nozzles!

3000 PSI Brushless EPW Stats

• 1.1 or 2 GPM

#6. WORX Hydroshot 320 PSI Cordless Power Cleaner (Best Compact Power Washer)

Why We Like the Hydroshot

• Affordability ($129 at time of writing)
• Lightest power washer reviewed
• Quietest power washer reviewed
• 10-minute setup
• Best supply options

Hydroshot Drawbacks

• Low pressure
• Not for commercial cleaners
• Short battery life

Worx Hydroshot 20V Performance

This is not a commercial pressure washer, but if you have a customer who wants to maintain their space between cleanings, the Worx Hydroshot 20V Power Share 320 PSI Portable Power Cleaner might be the best pressure washer for home use.

Unlike most of the other options, it doesn’t come with nozzles and attachments. It’s just a battery and a sprayer. You can connect the Worx Hydroshot to a:

• 20-foot water tube and bucket
• Garden hose with the included adapter
• 2-liter bottle

The sprayer has five pressure settings, but at 320 PSI, you’ll still need to remove heavy dirt and grime with something else.

Worx Hydroshot Stats

• Battery powered
• Cordless wand
• 5-pressure spray wand

#7. Simpson Powershot 4400 PSI 4.0 GPM Gas Cold Water Pressure Washer

Why We Like the Powershot 4400

• Highest cleaning power
• 5 spray tips
• 50-foot-long hose

Powershot 4400 Drawbacks

• Most expensive on our list ($900 at time of writing)
• No built-in detergent tank
• Starter is tricky to use
• More challenging assembly

Powershot 4400 Performance

Time is money, and a high-powered gas-powered pressure washer saves time because it is more powerful than any electric counterpart.

The Simpson PowerShot Pro Gas Pressure Washer is one of the best gas-powered pressure washers because it delivers up to 4400 PSI at 4 GPM. This gas pressure washer cleared tough stains off of driveways and vehicles without using strong settings.

Powershot 4400 Stats

• Gas-powered engine
• 5 spray nozzle options

#8. Greenworks Pro 2300 PSI Brushless 2.3 GPM Electric Pressure Washer (Best for Beginners)

Why We Like the Green Works PRO 2300

• Very easy to set up and use

Green Works PRO 2300 Drawbacks

• Hoses tangle

Green Works PRO 2300 Performance

Beginners will find this the best pressure washer because it’s easy to use without damaging property—unlike more powerful gas pressure washers.

The Greenworks Pro 2300 PSI Pressure Washer is quick to set up, gets great gas pressure washer results, and comes with a ton of accessories.

Green Works PRO 2300 Stats

• 5 nozzles, plus water and detergent tank

#9. Sun Joe SPX3001 2030 PSI Electric Pressure Washer With Hose Reel (Great for First-Time Users)

Why We Like the SPX 3001

• Affordability ($168 at time of writing)
• Easy to use

SPX 3001 Drawbacks

• Handle is a bit flimsy
• Not very high-powered

SPX 3001 Performance

The Sun Joe SPX3001 is a great starter powerwasher because it’s relatively quiet and portable. Setting it up is easy and it will work on most surfaces.

For large amounts of dirt and debris, you will probably need something more powerful, though. You might also have challenges if you have to carry the pressure washer across surfaces like sand, which makes the wheels less functional.

SPX 3001 Stats

• 5 spray patterns

All the pressure washers reviewed were tested by Brown’s team members, who generously provided their input on which pressure washers they would recommend. We featured the gas-powered pressure washer that Brown’s currently uses in our number one spot because it can easily be considered the best pressure washer currently available.

Should Brown’s choose to upgrade their gas engine, we will provide a new review of the best pressure washers with the updated gas engine.

When looking for a pressure washer, there are several important factors to consider to ensure you get a model that suits your needs and performs effectively. Here's what to look for:

• Pressure Level (PSI): PSI stands for pounds per square inch and indicates the pressure output of the washer. 3,000+ PSI values are best for tougher cleaning tasks like removing oil stains from driveways or cleaning large surfaces. Lighter tasks like washing cars or furniture require lower PSI levels.
• Flow Rate (GPM): Gallons per minute (GPM) indicates how much water the pressure washer uses. A higher GPM can help you clean faster and more efficiently, but it also uses more water. Brown’s uses an 8 GPM motor .
• Power Source: Pressure washers can be powered by electricity or gas engines. Gas-powered models offer more mobility and higher power, making them preferable for professional power washers. Electric models are generally quieter, easier to start, and require less maintenance, but they typically have slightly lower power.
• Portability: Consider the weight, size, and overall portability of the pressure washer, especially if you need to move it around frequently. Some models come with wheels for easier mobility.
• Nozzles and Spray Tips: A variety of interchangeable nozzles or spray tips allow you to adjust the spray pattern and pressure according to the task. They can range from high-pressure pinpoint streams for tough cleaning to wider fan sprays for more delicate surfaces.
• Build Quality and Durability: Look for pressure washers with sturdy construction, preferably with metal components for better durability. Well-built machines are likelier to withstand the demands of frequent use.
• Attachments and Accessories: Check if the pressure washer comes with attachments like surface cleaners, extension wands, detergent tanks, and brushes. These can enhance the versatility of the washer and make certain tasks easier.
• Noise Level: Gas-powered pressure washers tend to be noisier than electric ones. If noise is a concern, opt for a quieter electric model.
• Price: Pressure washers come in a wide price range. While it's tempting to choose the cheapest option, investing a bit more in a quality machine can lead to better performance and longevity.
• Brand Reputation and Reviews: Research brands with a good reputation for producing reliable pressure washers. Reading user reviews and seeking recommendations can give you insights into real-world performance.
• Warranty and Customer Support: A good warranty indicates the manufacturer's confidence in their product's quality. Also, check to see if the manufacturer offers responsive customer support in case you encounter any issues. One way to test this is to call or email customer service with a few questions before you buy.
• Safety Features: Look for safety features such as automatic shut-off when the trigger is released, as well as features that prevent overheating and excessive pressure buildup.
• Ease of Use: A user-friendly design with easy-to-access controls and a comfortable handle can make your cleaning tasks more enjoyable and efficient.
• Maintenance Requirements: Consider the maintenance needs of the pressure washer, such as cleaning filters, changing oil (for gas models), and winterizing if necessary.

Remember to assess your specific cleaning needs before making a decision. A pressure washer that suits your requirements will ensure that your cleaning tasks are completed effectively and efficiently.

Do you prefer gas or electric pressure washers?

Which pressure washer option do you prefer? What will you use it for? What other information would you like us to include in our reviews of pressure washers?

nice work https://binarychemist.com/

My Name is PRETTY NGOMANE. A south African female. Aspiring to do farming. And finding a home away from home for the differently abled persons in their daily needs.

Become a business owner in less than 90 days

Start your 10-day free trial of the UpFlip Academy and learn how to start your own business from scratch.

Get business advice straight to your   Inbox 

Annual Planning

A strong annual plan builds on the company’s broader strategic vision and core values while still providing specific goals, metrics, and budgets to guide managers and employees. If it’s doing its job, the annual business plan is also flexible enough to adapt to an unpredictable and often volatile market.

Take the Scenario Planner demo

What is annual planning?

An annual business plan is a road map for a company and its employees. It contains milestones that carry the plan forward through a series of smaller goals that lead to a broader vision of where the business aims to be by the end of the year.

When a new year arrives, many people make plans and resolutions for the coming 12 months. They look back at the previous year and consider what worked for them and what they want to improve. Then they plan what goals they want to achieve, from getting out of debt to losing weight to learning a new language. Similarly, a company or organization will use an annual business plan to tighten its belt, improve performance, and reach specific goals over the coming year.

Whether using an annual business plan template or working from scratch, a company will review the expectations and results from the previous year in order to create an annual plan that gives everyone in the organization a sense of where they’re headed and how they will get there.

Why annual planning is important.

An annual business plan empowers workers to set specific business goals based on the company’s overarching strategy, and it also holds teams accountable for achieving stated goals.

The annual plan connects directly to where a company wants to be in 3 to 5 years and defines what’s critical to achieve over the next year to progress toward longer-term targets.

A well-formulated annual plan also keeps the workforce united and focused, energizing them to be more productive.

Additional benefits of an annual business plan include:

• Providing a stronger connection to the strategic plan
• Putting the mission of the organization into daily practice
• Providing workers with a clear sense of direction in their departments or roles

What’s the difference between an annual plan and a strategic plan?

In the strategic planning process , an organization describes or affirms its mission, deciding what it wants to achieve over the next few years (vision) and setting strategic priorities to help make that vision a reality.

The strategic plan works hand in hand with the annual business plan. The former provides an overarching vision of what the company wants to achieve, and the annual plan provides the nuts and bolts of the necessary work to be done over the coming year.

So, the annual business plan depends on the strategy for its priorities, and the strategy depends on the annual plan to execute its ideas about the organization’s vision, mission, purpose, and goals. Logistics, projects, allocation of resources, and timing are covered in the annual plan.

Preparing to create an annual plan.

Before you can look ahead, you need to first look back, take what you’ve learned, and recommit yourself to your company’s values and priorities. Thus, reviewing your old plan and assessing its results against expectations is an important first step.

You should also review your company’s:

• Mission statement: This is a guiding declaration that describes what your company does and differentiates you from your competition.
• Vision statement : This is an aspirational statement about what your company wants to become—an important factor in setting the annual plan’s priorities.
• Core values: These are the principles, beliefs, and philosophies that shape your company’s culture and support your vision for the future.
• Financial information, including budgeting: This is important because annual planning is connected to the budgetary approval process for the next fiscal year, including anticipated revenue, expenses, and growth predictions.
• Key problems and issues: By understanding what went wrong the previous year and the issues it faced, a company can offer remedies in its annual plan to improve future outcomes.

What is included in an annual plan?

There are many annual business plan templates you can use to make your plan. Generally, they contain these elements:

Stated goals (SMART)

Your yearly plan should include both SMART and stretch goals.

SMART (Specific, Measurable, Attainable, Relevant, Time-Bound) goals are an enduring staple of the business world, helping to clarify your ideas, focus your efforts, ensure your time and resources are used productively, and increase your chances of success. Stretch goals, as the name suggests, require above-and-beyond effort and innovation to pull off, with the promise of a greater payoff. Include a mixture of both in your annual plan.

Budget and financials

An annual plan also includes projections for the coming 12 months, forecasting income and outlays. Your projections will help you plan for cash flow dips, pinpoint financing needs, and decide the best timing for projects.

Part of this involves developing monthly financial projections by recording expected income based on sales forecasts and anticipated expenses for labor, supplies, overhead, and so on. It’s wise to prepare a projected income (profit and loss) statement and a balance sheet projection.

You can also use the projections to determine financing needs, if any. Well-prepared projections will make it easier to qualify for a loan.

Timelines and checkpoints

To reach where you want your business to be in a year, take your larger goals and split them up into smaller goals set on specific timelines. As you set your deadlines, include metrics that will indicate how successful you’ve been in achieving your goals.

Clearly outlined expectations and responsibilities

An annual business plan works best if it’s aspirational but achievable, with practical goals that are spelled out in clear language, indicating which individuals, teams, or departments are responsible for which parts of the plan. Given that almost 50% of employees in the United States don’t know what is expected of them at work, a little bit of clarity can go a long way.

Vision for what the business looks like at the end of the year

As much as annual business plans are about the practical implementation of a company’s strategy, it’s also important to keep the organization’s aspirational future vision in mind. Having a clear vision of what successful completion of your annual planning goals looks like increases your chances of success.

Contingency plans

What happens if your company’s cash flow gets into trouble? It’s a good idea to set up emergency financial reservoirs before they’re necessary. Maintaining a cash reserve or keeping room in a line of credit are both good contingency measures. Remember to compare your actual financial results to your projections throughout the year, so you can spot financial problems before they spiral out of control.

Creating an annual plan is easier when you use the right tools. These can include an annual business plan template that organizes planning efforts and a wide variety of software solutions for writing business and strategy plans.

As you execute your annual plan, it’s also a good idea to rely on a work management platform with strategic planning tools that allow you to collaborate productively, create content, and manage complex processes. Using features like Workfront's Scenario Planner , you can simplify the annual planning process, adapt to market shifts with continuous planning, compare scenarios for risk and effectiveness, and stay ahead of the competition.

Armed with the right tools, plans, and processes, you can create a well-conceived and executed annual business plan that ensures the year ahead lives up to your expectations.

• Professional Services
• Creative & Design
• See all teams
• Project Management
• Workflow Management
• Task Management
• Resource Management
• See all use cases

Apps & Integrations

• Microsoft Teams
• See all integrations

Explore Wrike

• Book a Demo
• Take a Product Tour
• Start With Templates
• Customer Stories
• ROI Calculator
• Find a Reseller
• Mobile & Desktop Apps
• Cross-Tagging
• Kanban Boards
• Project Resource Planning
• Gantt Charts
• Custom Item Types
• Dynamic Request Forms
• Integrations
• See all features

Learn and connect

• Resource Hub
• Educational Guides

Become Wrike Pro

• Submit A Ticket
• Help Center
• Premium Support
• Community Topics
• Training Courses
• Facilitated Services
• Collaboration

The Ultimate Guide to Creating a Strategic Annual Plan

November 19, 2021 - 10 min read

The first step to achieving goals is to come up with an annual plan. A strategic annual plan makes it easier for managers, team leaders, and company owners to execute their vision for growth. Not only does creating an annual plan give you time to reflect on past accomplishments, but it’s also a great way to make ideas actionable. Keep reading to learn more about what annual planning is and how you can create one that has a significant impact on your organization. 

What is an annual plan?

An annual business plan is a set of goals and milestones that guide a company's operations for the year ahead. It helps guide employees and investors in the right direction. For many people, this year's new year begins with a review of their previous year. They then set goals and make plans for the coming year.

Annual planning is a combination of two other important elements: a business plan and an annual plan. 

A business plan is a document that a company or organization uses to set goals and improve performance. It's similar to a belt-tightening exercise.

An annual plan is a strategy that a company uses to set goals and expectations for the coming year . It helps employees visualize where they are headed and how they can get there. The annual plan also sets out a company's long-term goals and helps guide how it will reach these targets.

An annual business plan helps workers set goals and holds them accountable for achieving those goals for the upcoming 12 months.

Then, there’s strategic planning. A strategic planning process helps an organization identify its mission, vision, and strategic goals.

The strategic plan combined with the annual business plan are two key components of a successful strategy. The former provides a framework for the company's goals and intentions, while the latter provides the necessary tools and processes to execute those goals.

Overview of a strategic annual plan

Here is what is typically included in a strategic annual plan: 

• Analysis of past performance. Reviewing your goals can help you identify areas where you can improve and become more productive.
• Budget estimations. Financial projections are often included in budget planning. They help you plan for the coming year and identify the right course of action for your projects.
• A clear vision statement. Expectations must be clearly stated, as well as responsibilities and clear OKRs. Having these elements in place can help keep teams on track and motivated.
• SMART goals . Set specific, measurable goals and deadlines for your company. This will help you measure how far you've come in terms of meeting the key results.
• Buffer room. A well-written annual plan should include space for emergencies as well. Having a contingency plan can help avoid unexpected expenses.

In a nutshell: the annual plan is a strategy used to plan and execute the organization's goals and objectives. It is usually composed of three phases which are strategy, projects, and timing.

The importance of an annual plan

Annual planning helps define what's important to achieving goals and driving performance. An annual plan also helps keep the workforce united and can be used to motivate and retain employees.

A well-written annual plan can help you set the direction for your company while providing the team with a sense of direction.

Examples of annual strategic planning

Here are some ideas to get you started with your own strategic annual plan: 

1. Coca Cola HBC 2020 Integrated Annual Plan  

Coca-Cola's 246-page report details all aspects of their business. They start by celebrating their wins with statistics. They also include photos of actual customers and partners. Their CEO writes a letter to their stakeholders sharing their biggest accomplishments over the past year. 

Then they go through their vision. Throughout the strategy, you can see that they are using the pillar method for goal planning. Key areas of focus include leveraging existing business, continuing to win the beverage marketplace, making competitive investments, focusing on employee growth, and expanding their licensing.

The overall report is designed well and is reminiscent of a well-crafted white paper. Because the CEO's letter was addressed specifically to stakeholders, we know that this is a tool for increasing investment as well as project planning. Because of this, a lot of the content within it answers the question, “why should I invest in you?”

Throughout the rest of the annual plan, each pillar gets its own section. At the top of each section, there is a list of accomplishments from the past year and priorities for the coming year. They also summarize risks, stakeholders, and KPIs. This makes the packet easy to skim but also easy to remember.

2. pep+ (PepsiCo Positive)

PepsiCo recently announced that their new 2022 initiative will revolve around “the planet and people.” While this is a long-term process for the brand, the launch will mark the core of their strategic annual plan for the foreseeable future. Their keywords include positivity (hence the “+”), sustainability, and “a fundamental transformation of what we do and how we do it.” 

On their dedicated landing page, readers can dig deeper into their annual plan. Also well designed, this presentation shows what the future looks like for PepsiCo through refreshed branding and imagery. Symbols such as smiling farmers and healthy, green fields drive the message home. 

To achieve these new goals, the company will focus on supply chains, inspiring consumers, and driving sustainable change among all its product lines. 

They link several documents throughout the report, including a comprehensive list of goals which is a great example for your own annual plan template inspiration. This three-page chart names pillars on the left-hand side and targets or actions with due dates on the right. 

If their goals have numerical metrics, they include data from past years, along with key benchmarks they hope to reach by the end of the year or in the future. Otherwise, their goals are measured in actions. 

For example, as part of their sustainability pillar, they plan to “develop and deploy disruptive sustainable packaging materials and new models for convenient foods and beverages.” This task is specific and clear, despite the fact that it’s not as quantifiable as some of their other goals. 

3. Nestlé Global’s Annual Report 

Their annual plan is not public but they have shared an annual report on past wins from 2020. In addition to a financial review, Nestlé also shares a new strategy. Starting with important facts and figures the company highlights statistics from organic sales growth and more. They also visualize data about which types of products are selling most and where in the world the company has grown over the past year.

As Coca-Cola did, Nestlé also includes a letter to shareholders. They discuss ways in which they plan to grow in the coming year. This includes what product areas they will invest more in and where they will pause or halt efforts. They also emphasize a new product area which will be the focus moving forward in the short term. In this section, Nestlé touches on long-term strategies and how these short-term goals will affect them. 

In general, their annual report focuses on the word innovation. It mostly has to do with developing new products and revamping old ones. Like PepsiCo, they are using sustainability as a pillar as well as e-commerce.

The report goes on to elaborate on each strategy individually. Nestlé lists action steps and provides clear evidence as to why each is important. They also highlight statistics for growth in key areas and name even bigger numbers for where they hope to be in a year. 

Throughout the report, they include images from ad campaigns that demonstrate the change they wish to continue implementing as part of their marketing plan . Again, branding imagery makes a big difference when creating your own strategic annual plan. It sets the tone for what's written on the page and can help visual learners better understand what you're going for at a glance. 

Although Nestle's strategic annual plan is designed more like a white paper than a chart, this layout is the most magazine-like by far. It serves as a great example of how you can organize ideas on the page in a way that is interesting and attention-grabbing.

One of the most notable aspects of their annual plan is the Materiality Matrix. They use this chart to visualize key areas of interest and prioritize them according to stakeholder values. Within each box, they’ve listed bullet points of business areas this value will impact. It’s a great method for summarizing goals that cover a wide variety of departments and business engagements. 

Understanding strategic planning best practices

Everyone has their own way of thinking about annual plans. Regardless of what you’re trying to achieve, the following strategic planning best practices will help you get there: 

1. Use SMART goals

A variety of SMART goals are commonly used to help guide and motivate people. They help set realistic benchmarks and are designed to help teams achieve success. It will also help you plan for the ups and downs of your business. To reach your goals, divide them up into smaller goals and set specific deadlines. These goals will help you measure how successful you are at reaching them.

2. Include contingencies

For example, having an emergency financial reservoir is a good idea to prevent a potential financial disaster. It can help your company navigate slower seasons while still sticking to your annual plan. 

3. Build in flexibility 

Even minor shifts in external factors can significantly impact on how effective you are at creating and implementing your strategic plan. Never forget that, while we are creating our annual plans in a vacuum, the world will undoubtedly go through more changes this coming year. Even though we can’t predict the future, we can make our plans foolproof by being flexible now. 

What is an annual plan template?

An annual plan template is a document or tool that can be utilized repeatedly to outline the various stages involved in creating an annual plan.

Its purpose is to provide a clear understanding of the annual planning process by specifying the actions to be taken and the timeline to follow in order to develop an effective business plan. By utilizing the annual planning template, individuals or organizations can ensure that they have a systematic approach to reaching specific goals, and can enhance the quality of their business plans.

Using Wrike to assist with an annual plan template

Wrike’s project management software can help you keep track of all your company-related information in one place. It can also streamline your work and help you stay on track. It can also help you keep track of your annual plans and develop a strong strategy.

Start by using last year as a reference. By understanding the issues that affected the previous year, a company can improve its performance in the following year.

Draw reports of time spent per project and see where your team went over or underestimated. Then look at which tasks tend to drain resources the most. Determine whether or not the ROI is worth it moving forward. 

Next, set realistic goals. Reflect on last year's statistics from Wrike Reports and put together a plan with a realistic metric for improvement. 

After, break down big plans into individual steps. Start by focusing on the business goals of the company then outline your key objectives that align with those. Make sure that everyone knows who is responsible for executing and approving each task. 

Draft a Gantt chart that includes each step broken down into relevant tasks. Remember to add deadlines to every action to keep teammates accountable and keep to realistic deadlines.

Then, delegate tasks according to strengths and weaknesses. Use project reporting and individual job performance to assess team members. You may find that those with specialized talent are being tasked with unskilled work when they could help solve major problems elsewhere. 

Don’t forget to involve the whole team. Start early, plan ahead, and keep everyone involved in the process. Doing so will make it easier to overcome obstacles once the projects are underway. 

Additionally, ask them for direct feedback on your ideas for the next year. You will learn from the front line what obstacles they may be facing that will affect the timeline. 

Another bonus of getting your team involved is that it creates more transparency in the workplace. Using Wrike as a part of the process is not only helpful, but the team also keeps learning how to use the system more efficiently as they go. 

Having a work management platform that enables you to plan and execute annual plans is a good idea. Plus, it's also a good idea to use tools that allow you to collaborate and manage complex processes. Create an effective annual plan today with Wrike’s free trial . 

Maria Waida

Maria is a freelance content writer who specializes in blogging and other marketing materials for enterprise software businesses.

Related articles

KPIs vs. OKRs: Differences and Examples

Think of your team’s resolutions for this year. Did you achieve desired results from your efforts? Which specific initiatives were effective? Which were not? Reviewing your overall performance is important when gauging what you’ve accomplished throughout the year.

Authentic Leadership: Theory, Benefits, and Examples

Explore the benefits of authentic leadership with our guide to authentic leadership theory, and how it can improve your team’s effectiveness.

What Is Transformational Leadership?

What is transformational leadership? It’s a leadership style that’s focused on change within a team, organization, or project. Here’s what you need to know.

Get weekly updates in your inbox!

You are now subscribed to wrike news and updates.

Let us know what marketing emails you are interested in by updating your email preferences here .

Sorry, this content is unavailable due to your privacy settings. To view this content, click the “Cookie Preferences” button and accept Advertising Cookies there.

Instagantt Standalone

Full version of Instagantt. Don't know what Asana is, or don't want to use it with Asana?

Instagantt for Asana

If you need to manage your Asana projects in Instagantt, this is your product.

Annual Planning: Why Is It So Important?

On a personal level, planning is an essential aspect of everyday life. And when it comes to companies, whether small or large, planning is equally essential. Annual planning is one of the most important activities that companies do every year because it provides an opportunity to set the overall direction of a company by discussing goals, metrics, budget, and performance.  

What Is Annual Planning?

Annual planning can be defined as the process of defining a business roadmap for your company and your employees. It can also be seen as an organization's financial plan for the year, and it is comprised of a series of milestones that help to carry the plan forward through several tasks that lead to a broader vision of where the company aims to be by the end of the year. 

Companies must hold planning sessions to review last year’s performance, as well as specific goals and achievements. These sessions will help to analyze expectations and results from the previous year in order to create an annual plan that gives everyone in the organization a sense of where they’re headed, and where they want to be twelve months from now. 

Is Annual Planning the Same as Strategic Planning?

Strategic planning is about establishing goals to sustain the company’s vision. Is about creating a strategy where the end product is a long-term plan that includes identifying goals, as well as mapping out how exactly those goals will be met. The process of strategic planning involves choosing a methodology, assessing resources, and receiving feedback from both external and internal stakeholders. A strategic plan can also be implemented during the course of years, and not necessarily within one business year. 

To put it simply, the strategic plan will identify the framework for a company to advance on its mission. The annual plan can include goals directly related to the strategic plan but it is largely connected to the budgetary approval process for the next business year, and as such, annual planning is usually conducted by leadership or directors. 

Why Is Annual Planning Important?

A well-formulated annual plan is an opportunity to set the overall direction for your company. It can also help to empower the team by providing a sense of direction. Let’s take a look at the most relevant benefits of annual planning:

• Annual planning generates efficiency because it circles around performance.
• It helps to define what is critical to achieving over the year.
• It delivers clear leadership to employees and it helps to keep the workforce united.
• Employees gain a clear sense of direction in their departments and roles. 
• An annual plan can rally an entire organization around goals. It can also provide a stronger connection to the company’s strategic plan.

What Is Included in an Annual Plan?

Generally, an annual plan will contain the following elements:

Goals. Before you can look forward it’s important to look back. For this, it’s a great idea to review your SMART (Specific, Measurable, Attainable, Relevant, Time-Bound) goals, they can help to clarify ideas, focus efforts and ensure resources are being used in the most productive manner. Remember, your annual plan should also hold a strong connection to your company’s strategic goals.

Budget. Financial elements are key to annual planning, so it’s important to take into consideration projections for the upcoming 12 months. These projections will help you plan resources, cash flow, and decide the best course of action and timing for individual projects. 

Expectations, responsibilities, and clear OKRs. Goals need to be clearly specified, indicating which teams, individuals, or departments will be responsible for carrying out tasks. Expectations must be exceptionally clear for collaborators. Also, working with well-defined OKRs can help to keep teams on track because they help to provide visibility into what other teams and individuals are working on. It’s all about maintaining the workforce motivated and crystal clear regarding who’s in charge of what. 

Timelines. When measuring performance it’s important to understand how successful your company has been in terms of achieving goals within their deadlines. Split your goals into tasks and set deadlines. 

Contingency plans. A well-formulated annual plan will also consider emergencies. It’s always a good idea to think of alternate scenarios, such as what would happen if suddenly your cash flow would become compromised? 

Values and mission. It’s also instrumental to keep your company’s aspirational future vision in mind when working on your annual plan. 

Annual Planning: 

When it comes to managing annual plans and strategic plans , you need to be on top of everything. A strong annual planning strategy can help to build a company’s broader strategic vision and to set the overall direction of a business roadmap for the next 12 months. However, as you may already know, this process entails keeping track of critical information. This can be an exhausting and difficult process, but it gets easier when you use the right tools. 

Project management software can be a powerful ally for project managers. Instagantt , for instance, allows you to keep information centralized. You can quickly store, update, share, access, and review important company-related information , all in one single place. With gantt charts , you can keep track of your budget and streamline your business plan, making sure you and your team stay on track. Moreover, you can use the same tool to keep track of your strategic and your annual plans, which will help to increase transparency across the organization, keeping track of the key results you’re trying to achieve, and visualizing progress and performance at all times. With the right tools and processes, you can create and execute a strong annual strategy.

Template: Annual Planning Example

We offer monthly and yearly subscriptions. Sign up for free, no credit card required.

Based on 10.000+ reviews on

Make a Gantt Chart Online Now

Start managing your projects efficiently & never struggle with complex tools again.

Ready to simplify your project management?

How To Create An Effective Annual Operating Plan (+Template)

Do you even need one? Perhaps your organization excels at executing business strategies, keeping everything on track while you monitor performance in real-time.

That's the hope, isn't it?

But let's be honest. You wouldn't be here reading this article if you were confident in your existing annual operating planning process.

So let’s dive in and explore the step-by-step process to create your annual operating plan. This guide also includes a free planning template that will help you flesh out the plan’s details. 

What Is An Annual Operating Plan? 

An annual operating plan (AOP) is a forward-looking blueprint that translates your business strategy into actionable steps. It’s a detailed roadmap that outlines your organization's strategic objectives, annual budget, detailed action plans, and resource allocation for a specific fiscal year. 

With an AOP (also known as the annual business plan), you get a 10,000-foot view of how to allocate project resources and what risks to manage so you can execute key priorities. The plan serves as a bridge between high-level business goals and day-to-day operations.

💡What is the difference between a business strategy and an annual operating plan (AOP)? Business strategy outlines the choices you need to make for your organization to win. AOP involves budget allocation, timelines, and deliverables, empowering your team to execute your strategy successfully.

Benefits Of An Annual Operating Plan

Organizations can realize the full benefits of an annual operating plan when it's tightly integrated with their strategic plan and financial budget. Here’s how:

Maximized resource efficiency and utilization

An AOP ensures efficient resource allocation to projects and initiatives that align with the business strategy and financial budget. It helps you direct human, financial, and other assets toward achieving strategic objectives , minimizing resource waste by linking daily operations with long-term goals. 

Alignment and focus on key business priorities 

An annual operating plan provides a clear roadmap toward a shared vision and helps everyone in your team understand their roles in meeting business objectives. It promotes collaboration and communication while eliminating silos, fostering a unified, goal-driven work environment.

Controlled strategy execution 

By defining specific Key Performance Indicators (KPIs) and milestones in your AOP, you can easily assess whether the company is on track to achieve its goals. These metrics will help you identify areas that require immediate course correction to stay aligned with the overall strategy.

Confident, data-driven decisions 

A well-rounded AOP provides you with data to help you make the right decisions. These insights empower proactive responses to opportunities and challenges, ensuring that all team actions are focused on outcomes.

How To Create An Annual Operating Plan? 

Here’s a step-by-step guide for you to follow:

Step 1: Do the initial research and analysis

To kick off the planning process, assess the current state of your organization. Review the previous year's performance, considering various data sources, including financial statements and operational reports . 

By doing a thorough business review , you ensure that your annual operating plan for next year is grounded in reality. 

This helps you create a holistic plan that considers your business’s needs, strengths, and weaknesses. It also sets the stage for subsequent operational and financial planning —more on this later in the article.

👉How Cascade helps you:

With Cascade’s extensive library of 1,000+ integrations , you can centralize all your business data in one place. This simplifies data analysis and gives you easy access to past performance for an objective and thorough review. 

Step 2: Consult with key stakeholders to understand the needs 

The effectiveness of your annual operating plan (AOP) hinges on its alignment with your overarching company goals. Without it, you’re just creating a set of plans that, when executed, will have little to no impact on the overall business strategy. 

To ensure organizational alignment , discuss with the CEO and CFO about key business priorities. Also, meet with other key stakeholders like department heads to gather insights on departmental needs and priorities.

Their input will help you set realistic and achievable objectives and also get them fully onboard when the time comes to put the plan in motion.

👉How Cascade helps you:  

Cascade’s Metrics Library helps you tie metrics with your business objectives so you can have total visibility of what’s happening across the organization and achieve data-driven organizational alignment from top to bottom. 

Step 3: Set a budget and allocate resources

First, look at your revenue goals and identify how much will you actually need to sell to hit your targets.

Collaborate with department heads to assess the availability of manpower, equipment, and other resources. Verify whether these are sufficient to meet your set targets.

List out expenses, covering everything from materials and labor to marketing and new equipment. This exercise provides a clear picture of how much of resources you’ll need to allocate across various projects and functions to fulfill the objectives of your annual plan.

👉How Cascade helps you: 

Cascade makes budget tracking possible with custom fields that can capture data and link them to objectives. The budget custom field is a numerical field type where you can set the allocated, forecast, and spent values. As you work on your plan, you can update the relevant values and see a progress bar of the allocation vs. actuals.

📹 Check out this short video and learn how to set your custom field for budget tracking:

Step 4: Prepare a plan 

In this step, you should define your metrics and go beyond mere measurement. Set concrete targets. Then, link these targets to initiatives , projects, and actions that will drive you toward those numbers. 

Whether your organization operates with multiple departmental plans or a single, unified annual operating plan, ensure each department head outlines key projects and action plans aimed at achieving their annual targets.

When setting your KPIs to track progress, don’t forget to focus on both leading and lagging indicators .

Cascade’s free operational plan template gives you a clear and simple plan structure that you can use to easily collaborate with other department heads or team leaders. It’s pre-filled with examples and fully customizable to fit your needs.

📚 Are you an organization with multiple business units, each requiring its own AOP aligned with a central strategic plan? Explore our case study to see how a customer uses Cascade for strategic alignment between AOPs of different business units and the organization’s overarching 3-year strategy.

Step 5: Review and approve

Ensure your AOP is well-rounded and considers the needs of different stakeholders . Have different departments review the plan to promote alignment and collaboration. This step also ensures everyone is on the same page from the start. 

After an internal review, secure approval from decision-makers, such as board members or executives, to gain buy-in at the highest levels. This buy-in makes it easier to implement your annual plan.

Step 6: Execute and monitor 

Everyone involved must start working on their assigned initiatives. Ensure every team member knows that their duties are time-bound and remains accountable for completing them.

To make sure you're staying on course, it's vital to keep an eye on the progress through the KPIs established earlier. Monitoring progress against objectives ensures that you stay on track throughout the year. 

💡 Tip: Set a regular schedule to review your annual operating plan. Depending on your needs, this could be weekly, monthly, quarterly, or semi-annually. 

Cascade can help with monitoring through its user-friendly dashboards and comprehensive reporting capabilities. 

Dashboards use chart widgets and graphs populated with real-time data so you can understand what’s happening in different time frames. 

Cascade’s reports empower decision-making by providing the context of the data presented.

Annual Operating Plan Example With A Free Template

Cascade’s Operational Strategy Template is suitable for organizations of all sizes, and you can use it for free. 

This template comes with pre-filled fields to guide you on where to enter your data so you can quickly set it up within minutes. You can choose your focus areas and write down the objectives. Then you can set the KPIs that will be measured and tracked as you progress with the plan. 

Once set, designate responsible team members and use Cascade's real-time dashboard for monitoring.

It’s a tried and tested template that aligns your employees with the business strategy and provides clear guidelines on how to execute it.

Execute Your Annual Operating Plan With Cascade 🚀

You can’t simply make an AOP without tying it to the larger picture. Executing a plan without clear alignment to the overall business strategy is futile. Yes, your company is busy, but you’re getting nowhere. 

With Cascade , you can centralize your strategy. By doing so, you can easily see how the execution aligns with your business strategy.  

With its dynamic dashboards, real-time reports, and various other features, you can create seamless plans, execute them, and not worry that they’re being completed in silos. Every action your teams take, and every small goal they achieve, is connected to a bigger strategy that helps achieve your organization’s long-term vision. 

Want to give it a try? Sign up today for free or book a 1:1 product tour with one of Cascade’s strategy experts. 

Annual Operating Plan FAQ

What should be included in an annual operating plan .

A well-structured annual operating plan should include:

• A clear set of strategic objectives
• Detailed action plans
• Performance metrics
• Resource allocation
• Risk mitigation plans

What is the difference between annual operating plans and budgets?

Annual operating plans and budgets are both financial planning tools used to manage performance. An AOP is a comprehensive blueprint that includes your overarching goals and the details to execute them, including the financial and human resources needed.

On the other hand, CFOs use budgets to focus mostly on the financial aspect of the organization’s plan and are highly numbers-driven. They provide detailed projections of revenue, expenses, and cash flows but lack the strategic depth of AOPs. Unlike AOPs, they’re also less flexible once approved and are primarily intended for financial and accounting teams. 

Popular articles

Viva Goals Vs. Cascade: Goal Management Vs. Strategy Execution

What Is A Maturity Model? Overview, Examples + Free Assessment

How To Implement The Balanced Scorecard Framework (With Examples)

The Best Management Reporting Software For Strategy Officers (2024 Guide)

Your toolkit for strategy success.

.css-s5s6ko{margin-right:42px;color:#F5F4F3;}@media (max-width: 1120px){.css-s5s6ko{margin-right:12px;}} AI that works. Coming June 5, Asana redefines work management—again. .css-1ixh9fn{display:inline-block;}@media (max-width: 480px){.css-1ixh9fn{display:block;margin-top:12px;}} .css-1uaoevr-heading-6{font-size:14px;line-height:24px;font-weight:500;-webkit-text-decoration:underline;text-decoration:underline;color:#F5F4F3;}.css-1uaoevr-heading-6:hover{color:#F5F4F3;} .css-ora5nu-heading-6{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;-webkit-box-pack:start;-ms-flex-pack:start;-webkit-justify-content:flex-start;justify-content:flex-start;color:#0D0E10;-webkit-transition:all 0.3s;transition:all 0.3s;position:relative;font-size:16px;line-height:28px;padding:0;font-size:14px;line-height:24px;font-weight:500;-webkit-text-decoration:underline;text-decoration:underline;color:#F5F4F3;}.css-ora5nu-heading-6:hover{border-bottom:0;color:#CD4848;}.css-ora5nu-heading-6:hover path{fill:#CD4848;}.css-ora5nu-heading-6:hover div{border-color:#CD4848;}.css-ora5nu-heading-6:hover div:before{border-left-color:#CD4848;}.css-ora5nu-heading-6:active{border-bottom:0;background-color:#EBE8E8;color:#0D0E10;}.css-ora5nu-heading-6:active path{fill:#0D0E10;}.css-ora5nu-heading-6:active div{border-color:#0D0E10;}.css-ora5nu-heading-6:active div:before{border-left-color:#0D0E10;}.css-ora5nu-heading-6:hover{color:#F5F4F3;} Get early access .css-1k6cidy{width:11px;height:11px;margin-left:8px;}.css-1k6cidy path{fill:currentColor;}

• Product overview
• All features
• App integrations

CAPABILITIES

• project icon Project management
• Project views
• Custom fields
• Status updates
• goal icon Goals and reporting
• Reporting dashboards
• workflow icon Workflows and automation
• portfolio icon Resource management
• Time tracking
• my-task icon Admin and security
• Admin console
• asana-intelligence icon Asana Intelligence
• list icon Personal
• premium icon Starter
• briefcase icon Advanced
• Goal management
• Organizational planning
• Campaign management
• Creative production
• Marketing strategic planning
• Request tracking
• Resource planning
• Project intake
• View all uses arrow-right icon
• Project plans
• Team goals & objectives
• Team continuity
• Meeting agenda
• View all templates arrow-right icon
• Work management resources Discover best practices, watch webinars, get insights
• What's new Learn about the latest and greatest from Asana
• Customer stories See how the world's best organizations drive work innovation with Asana
• Help Center Get lots of tips, tricks, and advice to get the most from Asana
• Asana Academy Sign up for interactive courses and webinars to learn Asana
• Developers Learn more about building apps on the Asana platform
• Community programs Connect with and learn from Asana customers around the world
• Events Find out about upcoming events near you
• Partners Learn more about our partner programs
• Support Need help? Contact the Asana support team
• Asana for nonprofits Get more information on our nonprofit discount program, and apply.

Featured Reads

• 6 steps for operations leaders to build ...

6 steps for operations leaders to build a better annual plan

An effective annual plan is critical to keep your teams, departments, and company together, working toward the same goals. 

As an operations leader, you oversee how your organization runs its business. By reviewing how your company performed in the past year, you and your operations teams can identify which strategies worked—and which fell short—to build an effective annual plan designed to maximize the impact of every department.

Here’s what you need to know about building a successful annual plan.

Connect everyone's work to company-wide goals

87% of workers with individual goals tied to company-wide goals say their business is well-prepared to meet customer expectations. Discover how Asana can transform the way your organization aligns work to goals.

Annual plans drive clarity and accountability 

With an annual plan, departments can start the year off with a strong understanding of the overall vision and how their work contributes to larger business goals. Without an overarching plan, it can be difficult to understand how a specific project or initiative moves the business forward. 

Clear goals establish benchmarks for project progress

Your annual plan shouldn’t be a set-it-and-forget-it goal. Rather, periodically check project progress against your annual plan so you can see how your operations teams are doing. Doing this throughout the year will not only give you a sense of how your teams are tracking towards their overall goals—it can also help you understand if they’re ahead or behind schedule, and adjust accordingly. 

If you notice that a specific initiative is not on track to meet the strategic goals outlined in your company’s annual plan, you can use this data to pivot and double down on—or divest from—specific initiatives. 

Establish concrete goals for a specific time period

The more specific your goal, the more concrete your action plan. Providing detailed and specific goals gives your employees a clear understanding of what work to prioritize and what deliverables they’re responsible for. 

Make sure your goals are measurable, as well. Clear KPIs and OKRs demonstrate how tangible work connects back to larger business goals. 

6 steps for annual business planning

The annual planning process often takes place near the end of the calendar year or at the end of your company’s fiscal year. As you get closer to annual planning time, consider these six steps of the annual planning process. 

1. Reflect on previous strategies—and develop new ones

Before your business can start planning for next year, ask yourself, your stakeholders, and your operations teams: How did we perform against the strategies laid out in last year’s annual plan?

No matter the answer, use these recent data points to steer your decision-making when building your next annual plan. That could mean doubling down on big programs or initiatives born in the last year—or going a different direction entirely. 

A well-built annual plan factors in reflection on what did and didn’t work—and improves off of it.

2. Transform your business’s greatest needs into goals

After reflecting on last year’s performance, hone in on the most significant growth and improvement opportunities. Use this for guidance as you construct company- and department-wide goals.

It helps to have a consistent framework for goals across the business, to accelerate the goal-setting process and ensure greater understanding of goals within all corners of the organization.

The exact goal framework you use will depend on your company, but a few good ones to consider are: 

The Objectives and Key Results (OKR) method , which helps your business set goals using the framework “I will [objective] as measured by [key result].”

Key Performance Indicators (KPIs) , which use leading and lagging indicators to track how you’re performing towards your goals. 

The SMART goals framework , which helps ensure the goals your organization sets are specific, measurable, achievable, realistic, and time-bound.

3. Create an action plan to maximize impact

The next step is to create an action plan for your business to achieve the goals outlined in step three. Your action plan should outline the list of steps your teams need to take to accomplish their goals. Think of an action plan like the map you’ll use to arrive at your final destination. 

From there, delegate the work laid out in the action plan to specific teams and departments. Connecting the work that your operations teams complete to larger company goals makes it easier for each team to understand the impact their work has on the business.

4. Ensure the annual plan is everyone’s plan

Not everyone can be involved in building the annual plan for your company—but every team member should feel like their work is seen and accounted for in the plan. 

As the annual plan comes together, meet with leaders and employees across the business to ensure varying perspectives and priorities are factored into the final product. This step is critical for getting buy-in and generating excitement across the business. 

You don’t want to be in a position where you’re just telling everyone what the annual plan is—you want to bring every department along for the journey and get them excited about what they’re working toward in the coming year. Consider conducting a presentation to not only share the company plan and why this plan matters, but also to outline timelines and how departments will use it to achieve the company’s goals. 

5. Execute your strategy, monitor metrics, and adjust as needed

At this point, your organization’s annual plan is completed, but nothing is ever fully set in stone. As the year progresses, make sure you’re continually monitoring success metrics and KPIs. If the results of your strategies are not behaving as you expected them to, it’s important to adjust so your business will still hit the goals outlined in your annual plan. 

6. Repeat again for next year 

At the end of the year, it’s time to start the process over again. Align with your strategic plan, look back at the past year’s results, and create another plan to achieve those business goals. 

What does a good annual plan include?

Effective annual plans should contain components that are essential for completing the work outlined in the plan itself, and context for why this plan will be effective. Here are a few examples of components you would find in an annual plan:

Reports of the previous year’s performance: Your company’s annual plan for the upcoming year should be based on the data from the previous year’s performance. This provides context for your teams as to what they’re capable of doing within one calendar year.

Budget estimates: A common KPI investors track is return on investment (ROI). Knowing how much money different teams are spending makes it easier for your organization to calculate ROI and adjust strategies. Providing budget estimations also gives departments the context they need for the amount of resources they have at their disposal for the year.

Clear and specific goals: Annual plans should use the SMART goal framework so that your company can easily measure progress and report back on it later. 

Important milestones: Your business can accomplish a lot of work within one year—but to do that, each department needs to know how they're doing. Milestones operate like checkpoints, giving teams and departments a sense of direction and an idea of how they're pacing against annual goals.

Project buffers and contingency plans: Unexpected things happen all the time, and it’s better to be prepared than caught off guard. Develop a contingency plan for how your organization will get back on track in the event of an unexpected roadblock. Also set aside some resource buffers, such as a small portion of your company’s budget, to accommodate for unexpected expenses.

Gear up for next year

After a year of hard work, it’s time to reflect back and plan for more great things in the future. While annual planning takes time, collaboration, and thoughtful strategy, the efforts show in the form of your business success. 

Still have questions? We have answers. 

What is annual planning.

Annual planning is the act of developing a strategy for the upcoming year based on the learnings from the current year’s performance. This provides an opportunity for your operations teams to iterate on strategy from the past year and incorporate those learnings into your upcoming plans. 

In essence, your annual plan should contain: 

The goals your business needs to achieve

A strategy for how your organization will hit those goals

Clear tactics for what each department will work on

Any important milestones that benchmark progress

What’s the difference between annual planning and strategic planning? 

Strategic planning and annual planning are both important business planning methods that help set your team's strategy for the future. However, the scale of these planning strategies are different.

Strategic planning is the long-term strategy for your business. This encompasses a basic roadmap of how business should develop within three to five years. You will use your strategic planning process to inform your annual plan. 

Annual planning represents all of the goals and strategies that you want your business to achieve, similar to a strategic goal. The main difference here is that an annual plan only encompasses one calendar year, instead of a few years. If you think of it like a pie, annual planning is just one slice of the larger strategic plan pie.

When should your operations teams start annual planning?

Begin your annual planning process during Q4, so you can begin day one of Q1 with your plan in hand. If that’s not an option, do your annual planning as close to the start of the new year as possible. 

There are two benefits to planning earlier. First off, you’ll beat the end-of-year crunch, and avoid the stress that traditionally comes with the end of the year. Additionally, if you run an efficient annual planning process with your leadership team, your operations teams will still be free to execute on high-impact projects throughout Q4.

Related resources

How to accomplish big things with long-term goals

What are objectives and key results (OKRs)?

Fix these common onboarding challenges to boost productivity

How Asana uses work management to optimize resource planning

8+ SAMPLE Annual Business Plans in PDF | MS Word

Annual business plans | ms word, 8+ sample annual business plans, what is an annual business plan, different types of business plan, benefits of using an annual business plan, basic elements of an annual business plan, how to create an annual business plan, why do we need strategic planning, what are the key elements in an annual business plan that should be included, what are the different types of business plans, what are the fundamental purposes of a business plan, what is the difference.

Annual Business Branches Plan

Annual Business Program Plan

Annual Business Plan of Friends

Budget and Annual Business Plan

Sample Annual Business Plan

Annual Business Report and Plan

Corporate Annual Business Plan

Annual Nonprofit Business Plan

Annual Business Budget Plan

1. start-up business plan, 2. operational business plan, 3. strategic business plan, 4. tactical business plan, 5. contingency business plan, 1. establish priorities and maintain focus, 2. improves organizational success ratio, 3. clear communication and delegation, 4. better goal achievement , step 1: research and analyze the target market, step 2: specify business goals and objectives, step 3: determine the strategic position , step 4: develop an effective strategic plan, step 5: review and execute the strategic plan, what is the difference between a business plan and a marketing plan , share this post on your network, file formats, word templates, google docs templates, excel templates, powerpoint templates, google sheets templates, google slides templates, pdf templates, publisher templates, psd templates, indesign templates, illustrator templates, pages templates, keynote templates, numbers templates, outlook templates, you may also like these articles, 5+ sample investment company business plan in pdf.

What do you do when you have tons of spare cash lying around your home or burning a hole in your wallet or expensive jeans pocket? For some people, the…

41+ SAMPLE Unit Plan Templates in PDF | MS Word

As a teacher, you might know about every school policy, the steps to keep classrooms safe for intellectual development, how to set up an organized classroom, and the proposed…

browse by categories

• Questionnaire
• Description
• Reconciliation
• Certificate
• Spreadsheet

Information

• privacy policy
• Terms & Conditions

Annual Plan

Any business, whether it’s a small business or a large one, must develop a plan for themselves. This is so they may consistently develop and run operations smoothly. Whether it’s a project plan ,  simple business plans  or a development plan , are needed for a company to exist. Failed business plans may cost a company its resources. This is why a company needs to come up with a good and effective plan.

Every year, a company evaluates its performance in the previous years. The highs and the lows are closely studied to determine what went right and where they went wrong. To do so, a company develops an annual plan.

29+ Annual Plan Examples

Annual planning calendar template.

• Google Docs
• Apple Pages

Size: 84 KB

HR Annual Plan Template

HR Annual Planning Calendar Template

• Apple Numbers

Size: 87 KB

Nursing Department Annual Plan Template

Size: 33 KB

Risk Department Annual Plan Template

Size: 28 KB

Finance Department Annual Plan Template

Size: 23 KB

Annual Department Plan Template

Size: 29 KB

Annual Marketing Plan Template

Size: A4, US

Annual Operational Plan Template

1 Year or Annual Business Plan Template

Annual Hiring Plan Template

Size: 17 KB

Annual Brand Plan Template

Size: 19 KB

Annual Audit Plan Template

Annual Leave Plan Template

Annual Teaching Plan Template

Size: 27 KB

Annual Incentive Plan Template

Annual Content Plan Template

Size: 18 KB

Annual Activity Plan Template

Annual Training Plan Template

Size: 89 KB

Size: 40 KB

Annual Recruitment Plan Template

Size: 51 KB

Annual Fundraising Plan Template

Annual Training Plan

Size: 797 KB

Annual Action Plan

Size: 817 KB

Annual Performance Plan Example

Size: 468 KB

Annual Audit Plan Example

Size: 447 KB

Plan for Education

Size: 940 KB

Annual Business Plan Example

Marketing Annual Plan

Size: 877 KB

Annual Work Plan Sample

Size: 539 KB

What Is an Annual Plan?

An annual plan is a company’s yearly financial plan in which the company’s annual budget plan, marketing plan , and other business-related matters are concerned. A company’s business plan is always crucial, as there’s always a possibility of it backfiring. This is why annual plans must be carefully deliberated before it is implemented.

What Is the Purpose of an Annual Plan?

An annual plan is essential for every organization. You might be wondering, why not make monthly plans? Or even weekly plans instead? For starters, weekly plans and monthly plans are only used to resolve relatively minor issues at a time. These minor issues are usually reflected from lapses and unforeseen circumstances that have not been properly assessed in the annual plan.

With an annual plan, overall strengths and weaknesses from the previous year are taken into consideration. Meetings are conducted to discuss how things can be handled differently in the succeeding year to avoid the same mistakes from happening. This will make it easier for a company to come up with appropriate solutions and marketing strategies .

How to Prepare an Annual Plan

To prepare an annual plan, the company must consider the progress made over the past year. This could be based on sales reports , market status, and employee performance. You need to think of topics, issues, and suggestions that can be examined and addressed in the annual plan.

They need to consider what they did wrong and do what they can do to make it right. You have to be practical with your annual plan, decisions and proposal format should reflect the company’s capacity and resources.

Steps to Build Your Annual Plan

Here are a few steps you can use yo make the best annual plan you need of any kind:

• See where you are now:  This is your current status. Are you happy with how things turned out? Did everything go as planned?
• Determine where you want to go:  Think about your vision for the company. This could be short-term or long-term goals. With this, you’ll be able to determine the objectives that you must attain over the span of time.
• Think of how you could get there:  This concerns the proposals and strategies needed to achieve your goals. Focus on what you could do to take it to the next level. You need to make your company evolve through innovative ideas. You may not attain everything in a year, but it’s a good start.

General FAQ’s

1. define an annual plan..

An annual plan is an organization’s financial plan for a whole year. The annual plan is an operating budget which means that it does not include restricted grants. With the help of this plan, you can make the best budget for the year for your entity.

2. What is the purpose of an Annual Plan?

The purpose of an annual plan is to provide complete directions so that each and every function can develop objectives and strategies for an organization. These will align all your market resources to support in reaching the entity’s goals and objectives. It helps make a helpful annual plan for 12 months.

3. What is included in an Annual Plan?

The following details can be included in an annual plan for your entity:

• Details of the objectives and goals to be achieved
• Measurements and action steps to reach the goals
• Responsibilities and roles of every team in the organization
• Dates ad budgets
• Long and short term goals
• Competitors and target market, etc.

4. How long is an Annual Plan?

An annual plan is basically 12 months or a year long. It has all the necessary details in it which make it easier for the entity to reach its goals and objectives effectively. it guarantees the customer will be around at least for the next 12 months or more if need be.

5. How do you format an Annual Plan?

Formating an annual plan:

• Review and confirm your annual goals
• Brainstorm all ideas you can get from employees
• Present the ideas
• Prioritize the best and most-needed action steps
• Select and schedule when these actions will take place
• Choose leaders for each team
• Review, brief and approve the most important things to be done.

Text prompt

• Instructive
• Professional

Create a study plan for final exams in high school

Develop a project timeline for a middle school science fair.

Free Annual Business Budget Templates

By Andy Marker | January 6, 2021

• Share on Facebook
• Share on LinkedIn

Link copied

We’ve compiled the most useful free annual business budget templates, including those for established companies, startups, and marketing teams. You’ll also learn more about what goes into creating an annual business budget. 

Included on this page, you'll find an annual business budget template , a first-year budget calculator , an annual startup business budget template , and an annual marketing budget template . Plus, we offer helpful tips for using an annual business budget template .

Annual Business Budget Template

Download Annual Business Budget Template

Excel | Google Sheets

Use this easy-to-fill annual budget template to gain year-over-year insight into your business’s expenditures and revenue. Enter planned employee, office, marketing, training, and travel costs, and use the respective tabs to track actual expenses and calculate your expense variance (the disparity between planned and actual expenses). A unique expense analysis tab provides a dashboard view of your planned vs. actual expenses, variance, and variance percentage. 

If you are looking for budget templates for nonprofits, check out this article for a vast variety of budget templates suitable for any nonprofit organization. 

First-Year Budget Calculator

Download First-Year Budget Calculator

Use this simple first-year budget calculator to determine whether your budding business has adequate resources to meet its financial obligations. Enter operating expenses (e.g., operations, marketing, occupancy, inventory, etc.) and employee salaries to compare startup costs to monthly expenditures. This first-year budget calculator features a section for personal finance details and how they might affect your organization’s overall budget outlook.

Annual Operating Budget Template

Download Annual Operating Budget Template

Use this annual operating budget template to gain year-over-year insight into how your organization’s expenditures relate to revenue. Enter total income, total expenses, and total savings to arrive at your month-by-month net income. Add salary or details, any interest income, refunds and reimbursements, and any other miscellaneous costs to help identify budgeting shortfalls and ensure your business is on sound fiscal footing.

You can find more operating budget templates in this article .

First-Year Startup Budget Calculator

Download First-Year Startup Budget Calculator

This template is ideal for startup companies that want to contrast their funding with expenditures to avoid any financial shortfalls. Use this template to ensure that your first-year budgeting calculations (startup costs, operational expenses, estimated and actual income, and any personal expenses) are as accurate as possible. Save this calculator as a one-off file with customized entries, or share it as a template with team members to standardize budgeting practices. 

Annual Startup Business Budget Template

Download Annual Startup Business Budget Template

Gain a year-over-year perspective of annual revenue vs. expenses with this startup-specific annual business budget template. Enter revenue (sales, commissions, and investments, etc.), expenses (salaries/wages, operations, marketing, etc.) and use the Summary tab’s dashboard-like view to see current budgeted expenses compared to actual revenue. Get a grasp on the bottom line by itemizing each expense and revenue source. Then, use that data to monitor your proximity to profitability.  To find more, please refer to our collection of free startup budget templates  and free small business budget templates . 

Printable Annual Budget Report Template

Download Printable Annual Budget Report Template 

Excel |  Word | PDF

Gain important insights into the overall health of your company’s budget with this print-friendly month-by-month and year-over-year budget report. Enter income (salaries, dividends/interest, etc.) and expenditures to determine your organization’s true annual income. You can share this annual budget report template as a one-off budget report, or use it as a template to fit all annual budget reporting needs.  

Annual Marketing Budget Template

Download Annual Marketing Budget

This annual budget template is designed specifically for marketing organizations — use it to compare estimated marketing campaign costs against actual costs. Enter expenses (national and local marketing, public relations costs, content marketing, social media, advertising, etc.) to get an overview of where you need to reign in costs to meet marketing budget goals. This template, with line-by-line, pre-filled, marketing-specific expenses, takes the guesswork out of accounting for each cost. You can also customize this budget template to meet your needs.

Why You Need an Annual Business Budget Template

An annual business budget template offers a single or year-over-year comparison of expenditures compared to revenue. The pre-filled information in an annual business budget template guides you through the annual budgeting process, so you can leverage pre-set criteria to gain insight into the accuracy of business’s expenses and revenue sources. 

In short, an annual business budget template provides you with visibility into your business’s true financial picture with an easy-to-use, pre-set list of projected and actual expenditures and revenue sources, and any differences between them. An annual business budget template allows you to enter planned salary, office space, marketing, training, and travel costs in order to calculate at your expense variance. 

While annual budget templates are useful for evaluating expenditures vs. revenues annually, you can also assess your budget’s feasibility quarterly or over your first business year. This information can help you create a budget that allows your business to continue operating with a sound financial outlook.

Tips for Using an Annual Business Budget Template

An annual business budget template features detailed, line-by-line lists of pre-set expenses and income. Use a completed budget to project the cost of year-by-year operations compared to available resources in order to justify your operational expenses. 

Use the preset criteria in an annual business budget template to determine the overhead and administrative costs related to your products or services and to make any adjustments. 

To ensure that you account for your business’s expenditures compared to potential — and actual — revenue, an annual business budget template should include the following sections: 

• Employee Costs: This is a line-by-line account of projected and actual labor-related business expenses (e.g., salaries, wages, benefits, insurance, bonuses, etc.).  
• Office Costs: This cost refers to the planned and actual occupancy costs (e.g., lease, electric, water, internet access, office supplies, security, etc.) of your establishment. 
• Marketing Costs: Include any anticipated marketing budget details (e.g., website hosting, collateral production, trade shows, etc.).
• Training/Travel Costs: Enter employees’ training costs (classes, webinars, certifications, etc.) and any related travel expenses. 
• In-House Income: Add the planned and projected revenue sources (e.g., sales, fees, commission, service charges, etc.). 
• Investment Income: This section covers funding from banks (dividends, loans, interest, etc.) and investor contributions. 
• Expense Variance: Determine the difference between projected and actual expenses.  
• Income Variance: Identify the difference between projected and actual expenses.
• Summary: Get the big picture of your business’s budget, as well as the variance between anticipated and actual expenses and income sources, so that you can continue to operate successfully. 

Additionally, be sure to consider one-time costs in your annual business budget. Seasonal costs may also impact your budget, as well as any promotional events on which you plan to spend more on advertising or marketing campaigns to boost sales. These expenses can affect your business’s annual revenue projections.

Better Manage and Track Annual Business Budgets with Smartsheet

Empower your people to go above and beyond with a flexible platform designed to match the needs of your team — and adapt as those needs change. 

The Smartsheet platform makes it easy to plan, capture, manage, and report on work from anywhere, helping your team be more effective and get more done. Report on key metrics and get real-time visibility into work as it happens with roll-up reports, dashboards, and automated workflows built to keep your team connected and informed. 

When teams have clarity into the work getting done, there’s no telling how much more they can accomplish in the same amount of time.  Try Smartsheet for free, today.

Croatia’s recovery and resilience plan

Following the unprecedented crisis caused by the COVID-19 pandemic, Croatia’s recovery and resilience plan has responded to the urgent need to foster a strong recovery , while making Croatia’s economy and society more resilient and future ready . In response to the energy market disruption caused by Russia's invasion of Ukraine, the Commission launched the REPowerEU Plan . The Recovery and Resilience Facility is at the heart of its implementation and its funding. Under REPowerEU, EU countries are updating their recovery and resilience plans with new measures to save energy and diversify the EU’s energy supplies.

RRF FUNDED PROJECTS IN CROATIA

Legend description, green transition.

Focusing on green technologies and capacities - sustainable mobility, energy efficiency and renewables, climate change adaptation; circular economy; and biodiversity.

Policies for the next generation

Improving access to and the quality of general, vocational, and higher education; focusing on digital education, early childhood education and care; supporting youth employment.

Smart, sustainable, inclusive growth

promoting entrepreneurship, competitiveness, industrialisation; improving the business environment; fostering research, development and innovation, supporting small- and medium-sized businesses.

Digital transformation

Promoting the roll-out of very high-capacity networks, the digitalisation of public services, government processes, and businesses, in particular SMEs; developing basic and advanced digital skills; supporting digital-related R&D and the deployment of advanced technologies.

Social and territorial cohesion

Improving social and territorial infrastructure and services, including social protection and welfare systems, the inclusion of disadvantaged groups; supporting employment and skills development; creating high-quality, stable jobs.

Health and economic, social and institutional resilience

Improving the resilience, accessibility and quality of health and long-term care, including measures to advance their digitalisation; increasing the effectiveness of public administration systems.

The map exclusively serves information purposes and is not an exhaustive database of projects supported by the Recovery and Resilience Facility. It does not reflect the distribution of the projects funded by the Recovery and Resilience Facility across the European Union, nor across different geographical areas or sectors within EU Member States. The RRF funding amounts shown for measures are based on the initial cost estimates included in the recovery and resilience plans.

Furthermore, the projects showcased are without prejudice to any future assessment by the Commission in the context of verifying the satisfactory fulfilment of milestones and targets under Regulation (EU) 2021/241 establishing the Recovery and Resilience Facility.

WHAT’S IN THE PLAN?

Country snapshot.

The country snapshot illustrates some of the most iconic and impactful projects included in the Croatian Recovery and Resilience Plan that will bring positive change for EU citizens, businesses and the EU at large.

The reforms and investments in Croatia's plan are helping it to become more sustainable, resilient and  better prepared for the challenges and opportunities of the green transition and digital transition . Following Council approval of Croatia’s plan on 08 December 2023, Croatia’s recovery and resilience plan was updated on 08 December 2023 also to introduce a REPowerEU chapter.

*This value includes also the part of the plan which is financed with national resources

• 157 investment streams and 78 reforms
• 39%  of the plan will support  climate objectives 
• 20%  of the plan will foster the  digital transition .    

The transformative impact of Croatia’s plan is the result of a strong combination of reforms and investment which address the country’s specific challenges.  The reforms address bottlenecks to lasting and sustainable growth, while investments are targeted to accelerate the transition towards a more sustainable, low-carbon and climate-resilient economy, to support post-earthquake recovery, to maximise the benefits of the digital transformation and to ensure social cohesion. 

All measures have to be implemented  within a tight time frame , as the Regulation establishing the Recovery and Resilience Facility requires all milestones and targets within the national plans to be completed by August 2026 .

REPowerEU measures in Croatia’s plan

Croatia's REPowerEU chapter is worth €2.9 billion. It includes one new reform, four scaled-up reforms, as well as five new and three scaled-up investments drawing on existing measures. The chapter also covers  three existing investments, including one scaled-up investment, transferred from the original plan.

To finance this increased ambition, Croatia has asked for a share of its Brexit Adjustment Reserve to be transferred to the plan, amounting to €7.2 million. These funds would be added to Croatia’s REPowerEU grant of €269 million.

Key measures for REPowerEU  

REPowerEU measures in Croatia’s modified plan will help deliver on the  REPowerEU Plan 's objectives to make Europe independent of Russian fossil fuels well before 2030.

The new reform aims at increasing green skills and competences in the construction sector for non-EU workers, while the scaled-up reforms encourage the uptake of renewable energy sources by introducing a new self-consumption system, envisage new activities contributing to raising citizens' awareness on the green transition and provide additional funds for the development of additional green urban renewal strategies.

The new investments will increase the transmission and distribution capacities of the electricity network, establish a hydrogen-based economy through the North Adriatic Hydrogen Valley, strengthen the use of renewable energy sources in transport and heating, expand the capacity of the LNG Terminal on the Island of Krk and strengthen the gas transmission network towards Slovenia and Hungary. The scaled-up investment aims to support sustainable transport, the energy efficiency and post-earthquake reconstruction of buildings and energy poverty.

Example project – Procurement of alternative-fuel-powered vehicles for public urban and suburban regular transport

Croatia has decided to scale up the investment on procurement of alternative-fuel-powered vehicles for public urban and suburban regular transport with additional EUR 100 mln. This will allow increasing the number of purchased alternative-fuel powered buses (electric and hydrogen) from 70 to 173. In addition, the investment includes the completion of one innovative hydrogen energy unit for powering electric locomotives located in a separate wagon (HERMES). Since the HERMES unit would allow electrical locomotives to operate in areas where the rail tracks are not electrified, the project represents an important step in modernisation of Croatia railways.

This investment will have a long-lasting impact since it will contribute to the decarbonisation of the transport sector, will reduce dependency on fossil fuels, and improve air quality in urban areas.

In the area of  climate and environmental  policies, Croatia faces a  challenge of post-earthquake reconstruction and energy renovation of buildings , increasing the share of  renewable energy  and  energy efficiency , improving the  waste and water management  and making  mobility  more  sustainable and innovative.  Preserving  biodiversity and ecosystems  and transitioning to  green jobs  and the  circular economy  are also high on the agenda.

Key measures for the green transition

• The plan supports the green transition through investment of  €1,978 million  in energy efficiency and  post-earthquake reconstruction  of buildings
• €728 million  will be invested in  sustainable mobility , notably in upgrading railway lines, autonomous electric taxis with supporting infrastructure adapted for people with disabilities, installing charging stations for electric vehicles and introducing zero-emission vehicles and vessels.
• The plan allocates  €658 million  to  low-carbon energy transition  through modernising energy infrastructure, supporting investments for the production of advanced biofuels and renewable hydrogen and financing innovative carbon capture and storage projects. 
• €542 million will be invested in supporting businesses for green transition and energy efficiency , supporting their projects aimed at boosting the green economy, sustainable tourism and investing in green technologies.

The modified plan, including the REPowerEU chapter, retained a strong focus of the plan on the green transition, devoting 39% of the available funds to measures that  support   climate objectives (down from 40% in the original plan).

The goal of the investment is to foster the green transition and decarbonisation of buildings by reducing energy consumption for heating in multi-apartment and public sector buildings.

Digital transition

Digital challenges for Croatia include the digitalisation of public administration , the provision of online public services and increasing fixed and wireless digital connectivity  to facilitate investment in digital infrastructure in remote rural areas that are lagging behind in terms of gigabit connectivity services.

Key measures for the digital transition

• €283 million investment in digital transition of the public administration  through digitalisation of the justice system, deployment of the Digital Identity Card and creation of a one-stop-shop for all public administration’ online services. 
• €130 million  will be invested in increasing national broadband coverage with gigabit connectivity in rural areas and construction of electronic communications infrastructure for 5G network thereby increasing the  digital connectivity of rural areas
• €84 million support for the digitalisation of higher education  through investing in e-learning and digital teaching tools.

The modified plan retained the focus of the plan on the digital transition, devoting 20% of the available funds to measures that  support   digital objectives (same as in the original plan).

With EUR 1.6 million from the Croatian Recovery and Resilience plan, this measure digitalised the transfusion diagnostic process by enabling remote interpretation of pre-transfusion and prenatal tests.

Economic and social resilience

Key challenges  for Croatia’s economy include  low employment and activity rates , burdensome and complex  business environment , low efficiency and high fragmentation of  public administration, judiciary , fragmented and ineffective  social protection system  and the low quality of  education . These challenges weigh on potential growth and employment.

Key measures in reinforcing economic and social resilience

• €277 million  investment for redesigning  active labour market policies  to boost employment and self-employment, reskilling and upskilling and improving the provision and adequacy of social benefits and services.
• €1,995   million will be invested in  education and research , including by improving access to early childhood education and care. 
• €739 million  will be allocated to measures to improve the  business environment  through reducing administrative burdens, lowering regulatory requirements for professional services, and increasing access to financing for businesses.
• Support increasing the  efficiency of the public sector and the justice system with €200 million.

The objective of this investment is to support access to early childhood education and care in Croatia.

ANNUAL EVENT

• The 2022 Annual Event on Croatia’s recovery and resilience plan took place on 12 December 2022.
• Participants included the European Commission, Croatian authorities and a broad range of stakeholders, including social partners, NGOs and academics.The discussions focussed on the implementation of Croatia’s recovery and resilience plan in the areas of competitiveness of the private sector and the policies for the next generation, including education and skills.

More information on the event can be found here

EUROPEAN SEMESTER

Croatia’s plan is consistent with the challenges  and priorities identified in the  European Semester , the annual cycle of coordination and monitoring of each EU country’s economic policies. For a detailed explanation of the European Semester see the following link:  The European Semester explained | European Commission (europa.eu)

National recovery and resilience website

Original Recovery and Resilience Plan (July 2021)

National recovery and resilience plan

Assessment of the recovery and resilience plan

Council Implementing Decision on the approval of the assessment of the recovery and resilience plan of Croatia and Annex

Commission Staff Working Document: Analysis of the recovery and resilience plan of Croatia

Press Material

Press release: "European Commission endorses Croatia's plan"

Factsheet: Croatia’s recovery and resilience plan

Questions and answers: European Commission endorses Croatia's plan

Further Information

Presentation to the Council of Croatia’s recovery and resilience plan

Summary of the assessment of the Croatian recovery and resilience plan

Updated Recovery and Resilience Plan (2023)  

COMMISSION PROPOSAL for a Council Implementing Decision amending the Council Implementing Decision of 28 July 2021 on the approval of the assessment of the recovery and resilience plan for Croatia

Annex to the COMMISSION PROPOSAL for a Council Implementing Decision amending the Council Implementing Decision of 28 July 2021 on the approval of the assessment of the recovery and resilience plan for Croatia

Commission Staff Working Document: Analysis of the recovery and resilience plan of Croatia amending the approval of the assessment of the recovery and resilience plan of 28 July 2021

Press Material  

Daily news: Croatia submits request to modify recovery and resilience plan and add a REPowerEU chapter

Press release: Commission endorses Croatia's €10 billion

Operational Arrangements

Operational Arrangements between the Commission and Croatia

Pre-financing

Press release: "European Commission disburses €818 million in pre-financing to Croatia"

First Payment Request

Preliminary assessment of the first payment request of Croatia

Commission implementing Decision on the authorisation of the first disbursement to Croatia

Press release: European Commission endorses positive preliminary assessment of Croatia's first payment request

Q&A on Croatia's first payment request

Daily News: Commission disburses first payment to Croatia

Second Payment Request

Preliminary assessment of the second payment request of Croatia

Commission implementing Decision on the authorisation of the second disbursement to Croatia

Press release: European Commission endorses positive preliminary assessment of Croatia’s second payment request

Q&A on Croatia's second payment request

Daily news: Commission disburses second payment to Croatia

Third Payment Request

Preliminary assessment of the third payment request of Croatia

Commission implementing Decision on the authorisation of the third disbursement to Croatia

Daily news: Commission receives third payment request from Croatia

Daily News: Commission disburses the third payment of €700 million to Croatia under the Recovery and Resilience Facility

Fourth Payment Request

Positive preliminary assessment of the satisfactory fulfilment of milestones and targets related to the fourth payment request submitted by Croatia on 21 December 2023, transmitted to the Economic and Financial Committee by the European Commission

Commission Implementing Decision on the authorisation of the disbursement of the fourth instalment of the non-repayable support for the Republic of Croatia

Press release: Commission endorses positive preliminary assessment of Croatia's fourth payment request for €162.5 million under the Recovery and Resilience Facility

Daily News: Commission receives payment request of Croatia under the Recovery and Resilience Facility

Daily News: Commission disburses the fourth payment of €162.5 million to Croatia under the Recovery and Resilience Facility        

Fifth Payment Request

Daily News: Commission receives Croatia's fifth payment request under the Recovery and Resilience Facility

European Semester

European Semester documents for Croatia

Implementation

Recovery and Resilience Scoreboard

Share this page