wine bar business plan uk

Wine Bar Business Plan Template

Written by Dave Lavinsky

Wine Bar Business Plan

Over the past 20+ years, we have helped over 500 entrepreneurs and business owners create business plans to start and grow their wine bars.

If you’re unfamiliar with creating a wine bar business plan, you may think creating one will be a time-consuming and frustrating process, but it won’t be since we’re here to help. We have the experience, resources, and knowledge to help you create a great business plan.

In this article, you will learn some background information on why business planning is important. Then, you will learn how to write a wine bar business plan step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What is a Wine Bar Business Plan?

A business plan provides a snapshot of your wine bar as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategies for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan for a Wine Bar

If you’re looking to start a wine bar or grow your existing wine bar, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your wine bar to improve your chances of success. Your wine bar business plan is a living document that should be updated annually as your company grows and changes.

Sources of Funding for Wine Bars

With regards to funding, the main sources of funding for a wine bar are personal savings, credit cards, bank loans, and angel investors. When it comes to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to ensure that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business. Personal savings and bank loans are the most common funding paths for wine bars.

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How to write a business plan for a wine bar business.

If you want to start a wine bar or expand your current one, you need a business plan. The guide below details the necessary information for how to write each essential component of your wine bar business plan.

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your executive summary is to quickly engage the reader. Explain to them the kind of wine bar you are running and the status. For example, are you a startup, do you have a wine bar that you would like to grow, or are you operating a chain of wine bars?

Next, provide an overview of each of the subsequent sections of your plan.

• Give a brief overview of the wine bar industry.
• Discuss the type of wine bar you are operating.
• Detail your direct competitors. Give an overview of your target customers.
• Provide a snapshot of your marketing strategy. Identify the key members of your team.
• Offer an overview of your financial plan.

Company Overview

In your company overview, you will detail the type of wine bar you are operating.

For example, your business might specialize in one of the following types of wine bars:

• Trendy wine bar : this type of wine bar is a modern, somewhat upscale wine bar that is usually located in a busy nightclub area where there are neighboring trendy bars and restaurants. Customers range from college age to professional.
• Vineyard wine bar: this type of wine bar focuses on only one vineyard that produces either one or different types of a wine label.
• Hotel wine bar: this type of wine bar is usually located in a 5-star luxury hotel that only sells high priced wine. A sommelier is always on staff to recommend the perfect wine for a particular palate.
• Wine and coffee bar: this type of wine bar tends to be more casual and will sell coffee and other beverages along with lower priced wine.

In addition to explaining the type of wine bar you will operate, the company overview needs to provide background on the business.

Include answers to questions such as:

• When and why did you start the business?
• What milestones have you achieved to date? Milestones could include the number of customers served, the number of customers with positive reviews, reaching X number of customers served, etc.
• Your legal business structure. Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry or market analysis, you need to provide an overview of the wine bar industry.

While this may seem unnecessary, it serves multiple purposes.

First, researching the wine bar industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your marketing strategy, particularly if your analysis identifies market trends.

The third reason is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your wine bar business plan:

• How big is the wine bar industry (in dollars)?
• Is the market declining or increasing?
• Who are the key competitors in the market?
• Who are the key suppliers in the market?
• What trends are affecting the industry?
• What is the industry’s growth forecast over the next 5 – 10 years?
• What is the relevant market size? That is, how big is the potential target market for your wine bar? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section of your wine bar business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: young adults, corporate professionals, suburbanites, and older social groups.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of wine bar you operate. Clearly, corporate professionals would respond to different marketing promotions than young adults, for example.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, including a discussion of the ages, genders, locations, and income levels of the potential customers you seek to serve.

Psychographic profiles explain the wants and needs of your target customers. The more you can recognize and define these needs, the better you will do in attracting and retaining your customers.

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Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other wine bars.

Indirect competitors are other options that customers have to purchase from that aren’t directly competing with your product or service. This includes bars, restaurants, and grocery stores. You need to mention such competition as well.

For each such competitor, provide an overview of their business and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as

• What types of customers do they serve?
• What type of wine bar are they?
• What is their pricing (premium, low, etc.)?
• What are they good at?
• What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

• Will you provide entertainment at your wine bar?
• Will you offer wines that your competition doesn’t?
• Will you provide better customer service?
• Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.  

Marketing Plan

Product : In the product section, you should reiterate the type of wine bar company that you documented in your company overview. Then, detail the specific products or services you will be offering. For example, will you provide other forms of alcohol, other forms of beverages, food, or entertainment?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your plan, you are presenting the products you offer and their prices.

Place : Place refers to the site of your wine bar. Document where your company is situated and mention how the site will impact your success. For example, is your wine bar located in a busy retail district, a business district, a standalone bar, or in a hotel? Discuss how your site might be the ideal location for your customers.

Promotions : The final part of your wine bar marketing plan is where you will document how you will drive potential customers to your location(s). The following are some promotional methods you might consider:

• Advertise in local papers, radio stations and/or magazines
• Reach out to websites
• Distribute flyers
• Engage in email marketing
• Advertise on social media platforms
• Improve the SEO (search engine optimization) on your website for targeted keywords

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your wine bar business, including taking inventory, updating the wine list based on seasonality of wines, scheduling staff, etc.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to sell your Xth wine bottle, or when you hope to reach $X in revenue. It could also be when you expect to expand your wine bar to a new city.  

Management Team

To demonstrate your wine bar’s potential to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally, you and/or your team members have direct experience in managing wine bars. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act as mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in managing a wine bar or successfully running a cafe or small bar.  

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet, and cash flow statements.  

Income Statement

An income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenue and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you sell 5 bottles and/or glasses per day, and/or offer beer or alcohol? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.  

Balance Sheets

Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your wine bar, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a lender writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.  

Cash Flow Statement

When creating your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a wine bar:

• Cost of wine and bar equipment and supplies
• Payroll or salaries paid to staff
• Business insurance
• Other start-up expenses (if you’re a new business) like legal expenses, permits, POS software, and equipment

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your bar location lease or a list of wines you plan to sell.  

Writing a business plan for your wine bar is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will understand the wine bar industry, your competition, and your customers. You will develop a marketing strategy and will understand what it takes to launch and grow a successful wine bar.  

Wine Bar Business Plan FAQs

What is the easiest way to complete my wine bar business plan.

Growthink's Ultimate Business Plan Template allows you to quickly and easily write your wine bar business plan.

How Do You Start a Wine Bar Business?

Starting a wine bar business is easy with these 14 steps:

• Choose the Name for Your Wine Bar Business
• Create Your Wine Bar Business Plan
• Choose the Legal Structure for Your Wine Bar Business
• Secure Startup Funding for Your Wine Bar Business (If Needed)
• Secure a Location for Your Business
• Register Your Wine Bar Business with the IRS
• Open a Business Bank Account
• Get a Business Credit Card
• Get the Required Business Licenses and Permits
• Get Business Insurance for Your Wine Bar Business
• Buy or Lease the Right Wine Bar Business Equipment
• Develop Your Wine Bar Business Marketing Materials
• Purchase and Setup the Software Needed to Run Your Wine Bar Business
• Open for Business

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Since 1999, Growthink has developed business plans for thousands of companies who have gone on to achieve tremendous success.   Click here to see how a Growthink business plan consultant can create your business plan for you.

Other Helpful Business Plan Articles & Templates

• Business Type
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Wine Bar Small Business Idea and Business Plan

Starting your own small business in the UK isn’t easy but having a properly developed business plan will help you achieve success.

To start a Wine Bar business in the UK, take the time and explain the idea via a business plan.

Understanding all of the aspects of the business idea will be the key to getting the Wine Bar business running like a well-oiled machine. The business plan you develop will help you organize the elements needed into a strategy that you can actually use to startup, by paving a clear road map as to what you need to follow for the lifespan of your business.

Starting a Wine Bar business isn’t easy, but when done right, it can lead to a lot of success.

To help you get started, you can use the free business plan builder tool to develop your own Wine Bar business plan.

The business plan template is very easy to use, is interactive and will quickly and easily help you create your business plan just by answering the needed questions about your small business idea.

Create your own Wine Bar business plan for free using the Business Plan Builder

The free business plan template builder is divided into a few easy to follow steps.

The free business plan builder template is provided by UKStartups.org to help you develop your own business plan. For step by step guidance, see the 5 steps below.

Once completed, the result will be a clean, professional plan that will help you start your own Wine Bar small business in the UK.

When you have completed your Wine Bar business plan, the next step will be to find available funding that will help, or to speak with a funding adviser who will assist you each step of the way to securing the needed funds to make your Wine Bar business startup.

If you are looking to limit your startup costs when starting up a Wine Bar small business in the UK, this free business plan builder tool will be it.

Starting a Wine Bar business is only one of the ways others have used this free business plan tool. There are hundreds of different ideas you can start, and if you need guidance, do reach out to a UKStartups expert to get the needed assistance and guidance.

Step 1. Your business information

To develop a proper Wine Bar business plan with the free business plan builder template, it is important to answer each of the questions about your business to the best of your abilities.

What is your business? What are the products/services you provide? Who are your customers? What are your goals…etc?

Having a clear explanation will help you create a in-depth business plan that you can actually use to start the Wine Bar business and to apply for needed funding to cover your startup costs.

Step 2. Projecting your revenues/income

The Wine Bar industry can have great results. Planning and projecting the financial figures to approximate what you will make each year is crucial to building a strong business plan.

What do you think your business will make from each of its products/services? Simply list your products/services, enter the appropriate financial figures (costs and expenses).

If you don’t have the figures, in many cases it is recommended to do a a bit more research on other Wine Bar businesses locally and within your own region to get an idea of potential revenue. You can do your best to estimate the figures and growth potential.

If you need assistance in projecting, you can always contact UK Startups funding experts for the help.

Step 3. Your business market

As a Wine Bar business, having a clear explanation of the market and industry that you are in will help you plan for the figure and will ensure you can take the business to the next level.

Explain your location of business, share specifics about your customers, showcase your competition and explain the advantages you have over your competition.

Step 4. The future plan

Starting your own Wine Bar business and getting it off the ground is important to you.

No matter if you’re planning on applying for government funding for your Wine Bar business or not, it is important to plan out the future and provide an explanation of how you will grow the business. This means explaining your marketing plan, your sales strategy and clearly outlining a growth plan for the next few years.

Be sure to break this down step by step to show how you intend on making sure your Wine Bar business can grow each year.

Keep in mind that often business plans are focused on key people. Be sure to discuss yourself, your role and any other key figures in the business as well.

Step 5. The financials

In the end, it all comes down to the financials. If you are seeking funding, or not – the business plan you develop needs to have clearly defined financials or projections. The business plan builder tool makes it easy to develop your financial charts by simply entering your expected revenues per month and year. If you don’t have the figures as it’s a new business be sure to project the figures based on your expectations. If you need help with this, ask the UK Startups experts .

A clear breakdown of your funding needs is also recommended in case you are seeking funding and this free business plan template will help you with exactly that. When developing your Wine Bar business plan using this free template, the above 5 steps are recommended in order to succeed. While there are other key points that will assist you in starting your business, finding funding...etc, the free template will help put you on the right path

Be sure to request a professional to review your business plan , to answer any questions you may have and to help you with the funding search once you’ve done the initial free template. You can request this directly via UKStartups.org and through the Small Business Startup Platform as a member.

If starting a Wine Bar business is just one of your ideas, perhaps considering other options, here are some popular small business’s others have chosen to startup

• Unemployment Office
• Dutch Restaurant
• Meat Packer
• Mobile Home Supply Store
• Ethnographic Museum

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Opening A Bar: A Comprehensive Guide

• by Dauda Oyewole
• August 10, 2023
• No comments
• 12 minute read

Table of Contents Hide

#1. choose between freehold, leasehold, and tenancy, #2. get some training, #3. legal compliance, #4. staff recruitment, #5. how about the stock, #6. expand your business, #1. formulate a business plan, #2. carry out a market analysis, #3. get funding sources for your bar business, #4. locate a favorable location, #5. obtain the proper license, #6. trademark your name and logo, #7. design your bar, #8. track your inventory, #1. research the wine bar market, #2. choose the right concept for your wine bar, #3. choose a location.

• #4. Set Up a Marketing Plan

#5. Draft a Business Plan for Your Wine Bar

#1. create your concept, #2. determine your business’s structure, #3. make a business plan, #4. analyze competitors and devise a strategy for defeating them, #5. defeating your competitors., #6. locate the ideal place., #7. come up with a name that is short, attractive, and reflects your concept, design a logo then trademark it:.

• #8. Design Your Bar

Is it realistic to open a bar?

Why do bars fail, related articles.

Did you know the average net profit of a successful bar is more than the average annual return from the stock market? Yes! According to statistics, a typical bar makes between $25,000 and $30,000 per week, compared to the stock market, which has returned an average of 10% on investments over the last century. Inflation takes away around 2.5 percent of your purchasing power each year, leaving you with an annual effective return of 7.5 % from the stock market. Now you’re thinking what I’m thinking? Sure, you can open a bar. These figures, however, are all based on average annual profits once a wine bar is up and running and do not account for the upfront or start-up costs associated with opening a successful bar in the UK

Considering the high startup costs to pay for licensing, a location, equipment, and various unforeseen expenses, opening a bar in the UK might seem difficult, but with the right advice, adequate startup tips, and dedication, together we can make opening a successful wine bar in the UK easy, simple, affordable, and enjoyable.

Opening a Bar in the UK: Overview

Truthfully, opening and operating a successful bar in the UK takes a tremendous amount of work, but with a carefully planned business proposal prepared, your pub can become the favorite relaxation or hangout spot in the city.

Opening a bar in the UK is profitable, fascinating, and fast-paced. Just come up with a strong concept, design a business plan, do comprehensive market research, and focus on how you can make your bar stand out in your neighborhood.

Wondering how to open a bar in the UK in a neighborhood where there are already a lot of them? Despite the fact that cities have a large number of bars, you can still beat the competition and build a successful business. Let’s do it together:

You can choose to run your bar on three legal bases: freehold, leasehold, and tenancy.

In freehold, you will probably need a mortgage and own the bar outright, while in leasehold, you occupy the bar for a fixed term where a lease is created by the brewer (landlord) or is sold to you by another bar owner.

In a tenancy agreement, on the other hand, you are entitled to occupy the bar for a short-term period, usually not more than three years.

Opening a wine bar in the UK for the first time might require some training. Along with several other necessary certificates, you will need a personal license, health, and safety.

To run a bar, you will need to fulfill a range of legal obligations.

A bar is as good as its staff; know where and how to hire your first set of staff.

Create your menu and look for suppliers, your bar needs to be filled with something. Be considerate, try offering an exciting, balanced series of options for drinks and the best produce your margin can withstand when it comes to food.

Your bar is up and running. You might feel like expanding your business further in any dimension of your choice.

Opening a Successful Wine Bar in the UK: How Does It Work?

To open a bar in the UK, aside from registering your business, every single bar needs an alcohol license, which is usually awarded by the local council. Necessarily, also think about licenses for food handling, health and safety, music licenses, and building permits.

Here’s a checklist of things to do before your bar opens for business.

This is the document that shows the vision you have for your bar and a strategy to grow the business. It should guide you through major decisions, help lay the groundwork for you to act consistently, and possibly secure a business loan. It serves as a management tool that can help you reach your short-term and long-term goals. Your business plan for opening a wine bar in the UK should therefore include:

#1. Executive Summary

An executive summary is a simple interpretation of your detailed plan compressed into a single page.

#2. Organization Description

Here, you will point out your

• Beneficiaries

#3. Employ SWOT Analysis

Look at your strengths and weaknesses, opportunities, and time, objectively to plan for pitfalls.

#4. Product Descriptions, Menu, and Pricing

Develop a comprehensive layout of all your products, describing them, and also identifying both the pricing and cost of each item.

#5. Marketing Strategy

Strategize on how to create awareness about your bar business, and how you reach and keep your customers. Put together a plan for reaching your prospective consumers in the UK and turning them into your customers. A marketing strategy should contain the bar’s value proposition, key brand messaging, data on target customer demographics, and other high-level elements

#6. Organizational Overview

Outline how certain activities such as rules, roles, and responsibilities are directed in other to achieve your business goals. Decide the decision taker, who makes important decisions, how decision-making power flows whether you need to approve all orders or will a manager handle inventory and vendor relationships. And before they become a power struggle, answer all power questions.

Conduct market research, what are your competitors up to? know their strength and weaknesses, close in on them, define what are they doing, what kind of vibes they have established with their decor, what is their Price point and whether your area is flooded with the same type of bar. All these will allow you to beat the competition and make your bar business a success.

Think about the expenses you need, both the initial cost as well as the ongoing costs of running your business. Chances are you need capital to get the business up and running, and while some bar owners depend on investors when opening an establishment for the first time, another option is getting a business loan as a business owner. A business loan can likewise be used later on for evolving or growing your business by investing in inventory, marketing, or renovations and not just for opening costs.

The location of your bar plays a great role in its success. When you’re searching for venues, think about how much traffic you’re expecting, try to find a location near areas with a lot of foot traffic, the more passers-by who can discover your bar better, the average time a customer will ideally spend at your bar. These help determine the size of space needed as well as the best neighborhood. Be sure to avoid areas that are always under construction.

Get the appropriate Licenses, while others might be more complicated to get, some of these are easy to obtain. Nonetheless, they are required to serve alcohol, and food, and even to play music in your bar. Many require money and time but, your bar must be appropriately licensed before your business kick-starts to avoid legal trouble. In addition, It will be an outrageous mistake not to acquire the proper license which can cause your bar to shut down, so don’t skip this step.

Trademark the name and logo you intend to use for your bar, this offers your bar’s name or logo the protection it requires within a specific geographic area. Without registering your trademarks enforcing protection will be difficult.

A unique style matters a lot. People go out for the atmosphere and to socialize, so selecting the right design (music, décor, and furniture) is essential. Be certain everything is complementary. For instance, not everyone is a fan of country music, instead, play pop music, R&B, dance, or rock and hip hop. Make sure everything is in sync.

Purchase and track your inventory. keeping track of all your cost of sales (food costs, liquor costs as well as other products) is an important aspect of proper bar inventory. And this helps you set prices, figure out items in your bar that are most profitable, and help you increase to increase the profit margin as well as make more effective drinking recommendations. Also, make sure you have in place a good accounting system.

Opening a Wine Bar

Opening a wine bar, which can also be called a pub is a small or a tavern-like business, a restaurant focusing on selling wine rather than liquor or beer.

However, opening a wine bar can be a private “stand-alone” establishment, and you can as well associate with a particular wine retailer or another outlet of wine, to offer additional marketing for such retailer’s wine portfolio.

Subsequently, wine was voted the UK ‘s number-one alcoholic drink, which means it will have a special place in consumers’ hearts. With that in mind, all you need to get started is a proper understanding of how opening a wine bar works, and the essential tips or steps you need to open a wine bar.

The market research gives you a better understanding of the recent state of the wine bar business in the UK and also enables you to analyze how to shape different aspects of your business to attract the right customers.

In conducting thorough market research for your wine bar, you can ask yourself :

• If the current wine supply is greater than the potential demand.
• Is there a specific set of consumers that aren’t finding what they’re looking for in existing bars and restaurants in the neighborhood?
• Is your desired area for business in particular lacking a wine bar like the one you’d like to open, and would it be able to accommodate the arrival of a bar?

Answer these questions and use the information you’ve gathered to identify a concept that will seduce your ideal customers to your wine bar.

Another important aspect is picking a concept. Have in mind that you will face competition from existing bars and cheap, comfy supermarkets. So you have to think of how to give consumers a concept that they won’t be able to find in other bars. Your furniture, lighting, and unique menu make you stand out.

Scoping out the location to open your wine bar is also necessary. Check the area, if it experiences high foot traffic consistently, the number of passersby it would attract, and make sure there’s enough space to store wine and a large reception area for your customers. Choose the perfect atmosphere and distance your wine bar from competitors.

#4. S et Up a Marketing Plan

Apart from choosing a perfect location that would attract a natural flow of customers to your wine bar, you can as well use other marketing tools such as social media, the official website, and local media.

The business plan is a written document that presents in detail a financial forecast that shows the expected profitability and financing requirements, your project, the crew, your business strategy, and your medium-term goals.  This is the exact document that secures loans from your bank or potential investors, so you need to make it look perfect.

# 6. And also have a legal form for your wine bar in mind, because once you open your bar, you need to license it to avoid possible legal trouble.

Finally, design your wine bar in a way that will make it stand out and attract consumers. And don’t forget to also promote it, tell people about your new bar using the various available channel.

Opening a Bar in London

Opening and operating a bar is one of those once-in-a-lifetime experiences, despite the long hours and hard effort required. Yes, you won’t know what it’s like unless you try it. It can be entertaining, fulfilling, and even profitable at the same time.

To get your bar up and running, first, decide what kind of bar you want to open. The following are examples of bar types:

• A brewpub or a beer bar:  is a place where you can drink beer
• The neighborhood pub-style bar
• Bar with a specialty

Once you’ve decided on the type of bar you want to open, you’ll need to come up with a concept. Your concept should be able to fi t into both your target market and the place you’ve chosen. Make a clear vision of how you want your bar to appear. Make certain you select a location that the neighborhood will appreciate.

You’ve got the idea, you’ve got the cash and you are ready to go. The next thing is to determine the ideal choice for your business and your concept: buying an existing bar, building your own, remodeling, or purchasing a franchise  

Though business plans are most typically used by bar owners to secure more classification. They may also serve as a useful guide to help you stay focused on the most critical tasks and build your bar.

• These are some helpful hints for writing a successful business plan:
• Create a detailed outline of your idea.
• In other to show the profitability of the bar, add a profit and loss analysis.
• your location’s advantages stand out.
• Provide a full list of your employees, including their pay.
• Make a list of potential dangers.

Spell out exactly what you’ll accomplish, how you’ll do it, and how much it’ll cost to open a bar in your business plan.

Focus on the following points as you visit a range of bars in your neighborhood:

• The total amount of visitors to see how your competitors are performing.
• The purchasing habits of your competitors’ clients.
• A list of general likes and dislikes of a specific location.

You’ll be amazed to learn that many bar owners, as well as personnel, are eager to discuss their business and provide the necessary information you require. You can as well engage a marketing firm to do that for you. Just make sure you’re in touch with trustworthy people.

Now that You’re aware of who your competitors are and what they’re up to. You must now figure out how to do things better, larger, and faster to create a successful bar. Underprice your competitors, even if it isn’t the greatest strategy. To distinguish your business distinct from the competition, improve the cuisine, concentrate more on the atmosphere, or more of in-house entertainment as a unique feature. Centralize solely on a single clientele and avoid competition from the start.

Location is crucial, though few argue that with the appropriate attitude, you can run a thriving bar business anywhere. Since you have a good idea of who your clients are and the best place you can meet them. Now is the time to choose for your bar the ideal location.

The following considerations should be considered before deciding on where your bar will be situated:

• Your financial situation.
• The type of clientele you want to attract.
• Customer accessibility.

Consider what people would expect when they hear the name of the bar, the category of clients it will attract, and how best it suits your concept.

The legal process of trademarking your name and logo, on the other hand, might be simple or complex. In any instance, you should seek legal advice from a trademark attorney to assist you to sort out the issues.

Now that you have trademarked your bar name and logo Also, 

• Go to your local Alcoholic Beverage Control office in other to get your liquor license.
• The food-service license that certifies your ability to provide for your consumers a safe and sanitary environment should be obtained 
• Keep track of all the alcohol you receive from suppliers in your record book or inventory accounting system, including the date and quantity of each item, as well as the name of your supplier.
• Talk with the local fire department for information on fire safety rules and procedures.

#8. Design Yo u r Bar

Don’t forget, the design of your bar should be consistent with your concept, name, and theme. Capitalize on establishing an appealing atmosphere so that there can be returning consumers.

• For easy managing of orders and receipts, working with customers, and adding transactions, Install a POS system at your bar.
• Prepare your menu, including the drinks and dishes you’ll serve.
• Choose appropriate bar equipment that will boost the bar’s production or service and at the same time, fit in with your bar’s concept. In addition, only go for equipment that will be safe and simple to operate, not to mention simple to clean
• Find dependable vendors to help stock your bar and finalize your food and beverage menu.
• Find and hire the best people for the job.
• Finally, open your bar and promote it.

In general, yes, bars are profitable. The bar industry experienced annual growth of almost 3% from 2013 through 2018. The profitability of opening and owning a bar depends on more than industry trends, though. We must factor in how much it costs to open and get up and running and how much it makes.

Spreading your resources too thin creates major pitfalls and causes many bars to fail. The most common and obvious culprit is financing: You don’t start with enough capital, you spend it on the wrong things, or you pay too much for equipment. … Often, bar owners overwork their employees to the point of exhaustion.

How much profit does a bar make a month?

Estimates suggest the revenue of the average bar is between $25,000 to $30,000 pefr month. These estimates are based on certain assumptions: An average price of $8 for drinks, $6 for appetizers and $13 for mains. Your profits will depend on how well you run your bar and manage your operating costs.

Spreading your resources too thin creates major pitfalls and causes many bars to fail. The most common and obvious culprit is financing: You don't start with enough capital, you spend it on the wrong things, or you pay too much for equipment. ... Often, bar owners overwork their employees to the point of exhaustion.

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How to Write a Winning Wine Bar Business Plan (+ Template)

Creating a business plan is essential for any business, but it can be beneficial for wine bar businesses that want to improve their strategy or raise funding.

A well-crafted business plan outlines your company’s vision and documents a step-by-step roadmap of how you will accomplish it. To create an effective business plan, you must first understand the components essential to its success.

This article provides an overview of the critical elements that every wine bar business owner should include in their business plan.

Download the Ultimate Bar Business Plan Template

What is a wine bar business plan.

A wine bar business plan is a formal written document describing your company’s business strategy and feasibility. It documents the reasons you will be successful, your areas of competitive advantage, and it includes information about your team members. Your business plan is a critical document that will convince investors and lenders (if needed) that you are positioned to become a successful venture.

Why Write a Wine Bar Business Plan?

A wine bar business plan is required for banks and investors. The document is a clear and concise guide to your business idea and the steps you will take to make it profitable.

Entrepreneurs can also use this as a roadmap when starting their new company or venture, especially if they are inexperienced in starting a business.

Writing an Effective Wine Bar Business Plan

The following are the key components of a successful wine bar business plan:

Executive Summary

The executive summary of a wine bar business plan is a one- to two-page overview of your entire business plan. It should summarize the main points, which will be presented in full in the rest of your business plan.

• Start with a one-line description of your wine bar company
• Provide a summary of the key points in each section of your business plan, which includes information about your company’s management team, industry analysis, competitive analysis, and financial forecast, among others.

Company Description

This section should include a brief history of your company. Include a short description of how your company started, and provide a timeline of milestones your company has achieved.

You may not have a long company history if you are just starting your wine bar. Instead, you can include information about your professional experience in this industry and how and why you conceived your new venture. If you have worked for a similar company before or have been involved in an entrepreneurial venture before starting your wine bar company, mention this.

You will also include information about your chosen wine bar business model and how, if applicable, it is different from other companies in your industry.

Industry Analysis

The industry or market analysis is an important component of a wine bar business plan. Conduct thorough market research to determine industry trends and document the size of your market. 

Questions to answer include:

• What part of the wine bar industry are you targeting?
• How big is the market?
• What trends are happening in the industry right now (and if applicable, how do these trends support your company’s success)?

You should also include sources for your information, such as published research reports and expert opinions.

Customer Analysis

This section should include a list of your target audience(s) with demographic and psychographic profiles (e.g., age, gender, income level, profession, job titles, interests). You will need to provide a profile of each customer segment separately, including their needs and wants.

For example, a wine bar business’ customers may include:

• People who live or work near the bar
• People who frequent the area where the bar is located
• People who are looking for a specific type of bar (e.g., a sports bar, dive bar, etc.)
• Business professionals

You can include information about how your customers decide to buy from you as well as what keeps them buying from you.

Develop a strategy for targeting those customers who are most likely to buy from you, as well as those that might be influenced to buy your products or wine bar services with the right marketing.

Competitive Analysis

The competitive analysis helps you determine how your product or service will differ from competitors and what your unique selling proposition (USP) might be that will set you apart in this industry.

For each competitor, list their strengths and weaknesses. Next, determine your areas of competitive differentiation or advantage; that is, in what ways are you different from and ideally better than your competitors.

Marketing Plan

This part of the business plan is where you determine and document your marketing plan. . Your plan should be clearly laid out, including the following 4 Ps.

• Product/Service : Detail your product/service offerings here. Document their features and benefits.
• Price : Document your pricing strategy here. In addition to stating the prices for your products/services, mention how your pricing compares to your competition.
• Place : Where will your customers find you? What channels of distribution (e.g., partnerships) will you use to reach them if applicable?
• Promotion : How will you reach your target customers? For example, you may use social media, write blog posts, create an email marketing campaign, use pay-per-click advertising, launch a direct mail campaign. Or you may promote your bar business via word-of-mouth marketing or by hosting events.

Operations Plan

This part of your wine bar business plan should include the following information:

• How will you deliver your product/service to customers? For example, will you do it in person or over the phone only?
• What infrastructure, equipment, and resources are needed to operate successfully? How can you meet those requirements within budget constraints?

The operations plan is where you also need to include your company’s business policies. You will want to establish policies related to everything from customer service to pricing, to the overall brand image you are trying to present.

Finally, and most importantly, your Operations Plan will outline the milestones your company hopes to achieve within the next five years. Create a chart that shows the key milestone(s) you hope to achieve each quarter for the next four quarters, and then each year for the following four years. Examples of milestones for a wine bar include reaching $X in sales. Other examples include increasing the number of regular customers by a certain amount or adding a few new menu items.

Management Team

List your team members here including their names and titles, as well as their expertise and experience relevant to your specific wine bar industry. Include brief biography sketches for each team member.

Particularly if you are seeking funding, the goal of this section is to convince investors and lenders that your team has the expertise and experience to execute on your plan. If you are missing key team members, document the roles and responsibilities you plan to hire for in the future.

Financial Plan

Here you will include a summary of your complete and detailed financial plan (your full financial projections go in the Appendix). 

This includes the following three financial statements:

Income Statement

Your income statement should include:

• Revenue : how much revenue you generate.
• Cost of Goods Sold : These are your direct costs associated with generating revenue. This includes labor costs, as well as the cost of any equipment and supplies used to deliver the product/service offering.
• Net Income (or loss) : Once expenses and revenue are totaled and deducted from each other, this is the net income or loss.

Sample Income Statement for a Startup Wine Bar  

Balance sheet.

Include a balance sheet that shows your assets, liabilities, and equity. Your balance sheet should include:

• Assets : All of the things you own (including cash).
• Liabilities : This is what you owe against your company’s assets, such as accounts payable or loans.
• Equity : The worth of your business after all liabilities and assets are totaled and deducted from each other.

Sample Balance Sheet for a Startup Wine Bar

Cash flow statement.

Include a cash flow statement showing how much cash comes in, how much cash goes out and a net cash flow for each year. The cash flow statement should include:

• Cash Flow From Operations
• Cash Flow From Investments
• Cash Flow From Financing

Below is a sample of a projected cash flow statement for a startup wine bar .

Sample Cash Flow Statement for a Startup Wine Bar

You will also want to include an appendix section which will include:

• Your complete financial projections
• A complete list of your company’s business policies and procedures related to the rest of the business plan (marketing, operations, etc.)
• Any other documentation which supports what you included in the body of your business plan.

Writing a good business plan gives you the advantage of being fully prepared to launch and grow your wine bar . It not only outlines your business vision but also provides a step-by-step process of how you are going to accomplish it.

A well-written wine bar business plan is a must for any new business owner. It’s a great tool for attracting investors and keeping the company focused.  

Finish Your Wine Bar Business Plan in 1 Day!

Bar Business Plan

Whatever type of bar business you’re thinking of starting, this comprehensive plan will help you plan in the right direction. Available to download online immediately, it’s guaranteed to get your venture the finance you need.

The planning document uses Microsoft Word with pre-written financials in Excel. Whether you want to open a wine bar, invest in the tenancy of a public house or run a sports bar, this business plan will help you start-up effectively.

The Executive Summary of This Business Plan

This executive summary is taken directly from the bar business plan document.

Overview of the Business

Wonderbar Limited is an incorporated Limited Company with plans to redevelop the existing Bar55 wine bar in the local high street. This exciting new venture will see the transformation of the business over a period of three months.

Three highly regarded entrepreneurs who have 24 years combined experienced in running and managing wine and sports bars in the region started the Wonderbar concept. This acquisition will be the fourth in the chain that will see a total of 12 establishments created over the next five years.

The Target Market and Business Opportunities

As with our existing portfolio, Wonderbar is targeting single people in the age range of 22 to 35 for evening trade and local business custom for the lunch time trading hours. The local area has above average earnings, and the existing property is profitable in its current format.

Key Products Offered

Although the main bar offers an extensive collection of wines from around the world, there are also casual and formal areas arranged for dining options. The core offerings are:

• A comprehensive range of red and white wines including champagne from the old and new world.
• A light lunch menu to feature fresh locally sourced produce.
• A more comprehensive evening menu based on the seasons.
• Income realised from the rental of the small hospitality room for functions and meetings.

Sales and Profits Forecasts

Revenues forecast for the first year of operations are £603,306 with this increasing by 10-12% for the subsequent two years. Net profits are forecast to be 21% after Directors salaries of £11,000 and tax and interest.

Our gross profit margins are to average 29% over the term of this plan.

Initial Costs and Management

Wonderbar Limited is a new company set up and run by Mr. Paul Duggan, Mrs. Joanne Carnagie, and Mr. Gerard Davies, who have 24 years’ combined experience in the bar business.

The assigned premises are legally purchased using a 15-year mortgage. The owners will invest £90,000 to buy the initial stock, start-up costs and to cover initial cash flow, with repayment projected during the first operational year.

Contents of this plan

1) Executive Summary 2) Business Mission 3) Ownership and Location 4) External Analysis 5) SWOT Analysis 6) Planned Objectives 7) Key Action Plans 8) Management Biographies 9) Profit & Loss Account 10) Cash flow Forecast 11) Balance Sheet

Free Bonuses Included 1) 25 Free Marketing techniques 2) Financial Planning wizard 3) Step-by-step Planning guide 4) Free Online Support 5) Comprehensive start-up guide

Benefits of this Bar Business Plan

• Full narrative specific for a bar.
• All financial statements included.
• Latest market research data.
• Marketing and sales plan.
• Financial forecasting wizards.
• 90 day Money-back guarantee.
• All UK banks endorse this plan.

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“I needed to put together a long-term business plan to cover all aspects of my new venture. I read a lot of books and attended courses, but I was struggling. Then I came across Teneric and suddenly it was all there in a format I could use and in terminology I could understand. After that, it was plain sailing to the Business Department at my local HSBC Bank”

Jill Shilcock, Managing Director, SEAS Education Advisory Service Limited.

“I wanted ideas for the type of information that needed covering in a business plan, and this gave me a template for the document I submitted to the bank. The business loan we were after was approved. If you have never written a business plan before, then I would recommend your product. It was very straightforward and offered some good advice.”

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“I needed a business plan quickly. The template was easy to use, just fill in the blanks on the wizard and refer to the help guide if I wasn't sure. Your system is good value, and I would recommend them to everyone needing a plan. Attached is the basic plan I threw together in a day for the bank. They specifically wanted cash flow projections, and the Excel spreadsheets were really what I was after from your product.”

John Waterhouse, UK

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Wine Bar Business Plan

Planning on starting a wine bar? Wine bars can be an excellent way to create a niche business and make a great career in hospitality, but you need detailed planning for it.

That’s where you need a business plan; it will not only help you secure funding but will also provide a roadmap for seamless business operations.

Need help writing a business plan for your wine bar? You’re at the right place. Our wine bar business plan template will help you get started.

Free Business Plan Template

Download our free business plan template now and pave the way to success. Let’s turn your vision into an actionable strategy!

• Fill in the blanks – Outline
• Financial Tables

How to Write a Wine Bar Business Plan?

Writing a wine bar business plan is a crucial step toward the success of your business. Here are the key steps to consider when writing a business plan:

1. Executive Summary

An executive summary is the first section planned to offer an overview of the entire business plan. However, it is written after the entire business plan is ready and summarizes each section of your plan.

Here are a few key components to include in your executive summary:

Introduce your business:

• This section may include the name of your wine bar, its location, when it was founded, the type of wine bar (E.g., Vinoteca wine bar, traditional wine bar, specialty wine bar.), etc.

Market opportunity:

Product and services:.

• For instance, you may include wine selection, food pairing, wine flights, and some of your value-added services.

Marketing & sales strategies:

Financial highlights:, call to action:.

Ensure your executive summary is clear, concise, easy to understand, and jargon-free.

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2. Business Overview

The business overview section of your business plan offers detailed information about your business. The details you add will depend on how important they are to your business. Yet, business name, location, business history, and future goals are some of the foundational elements you must consider adding to this section:

Business description:

• Traditional wine bar
• Wine lounges
• Wine retail and tasting bars
• Vinoteca wine bar
• Wine and music bars
• Describe the legal structure of your wine bar, whether it is a sole proprietorship, LLC, partnership, or others.
• Explain where your business is located and why you selected the place.

Mission statement:

Business history:.

• Additionally, If you have received any awards or recognition for excellent work, describe them.

Future goal:

This section should provide a thorough understanding of your business, its history, and its future plans. Keep this section engaging, precise, and to the point.

3. Market Analysis

The market analysis section of your business plan should offer a thorough understanding of the industry with the target market, competitors, and growth opportunities. You should include the following components in this section.

Target market:

• For instance, your wine business may target wine enthusiasts, couples and groups, tourists, and event planners based on their drinking habits.

Market size and growth potential:

Competitive analysis:, market trends:.

• For instance, we can see wine bars offering local wines becoming popular, so describe how you will work with local wineries to provide unique flavors to customers.

Regulatory environment:

Here are a few tips for writing the market analysis section of your wine bar business plan:

• Conduct market research, industry reports, and surveys to gather data.
• Provide specific and detailed information whenever possible.
• Illustrate your points with charts and graphs.
• Write your business plan keeping your target audience in mind.

4. Products And Services

The product and services section should describe the specific services and products that will be offered to customers. To write this section should include the following:

Wine selection:

Beverage menu:, ambiance & atmosphere:, additional services:.

In short, this section of your wine bar plan must be informative, precise, and client-focused. By providing a clear and compelling description of your offerings, you can help potential investors and readers understand the value of your business.

5. Sales And Marketing Strategies

Writing the sales and marketing strategies section means a list of strategies you will use to attract and retain your clients. Here are some key elements to include in your sales & marketing plan:

Unique selling proposition (USP):

• For instance, you may describe wine flights, wine-tasting events, and a wine selection menu as some of your USPs.

Pricing strategy:

Marketing strategies:, sales strategies:, customer retention:.

Overall, this section of your wine bar business plan should focus on customer acquisition and retention.

Have a specific, realistic, and data-driven approach while planning sales and marketing strategies for your wine bar, and be prepared to adapt or make strategic changes in your strategies based on feedback and results.

6. Operations Plan

The operations plan section of your business plan should outline the processes and procedures involved in your business operations, such as staffing requirements and operational processes. Here are a few components to add to your operations plan:

Staffing & training:

Operational process:, equipment & supplies:.

• Explain how the equipment help you maintain quality standards and improve the efficiency of your business operations.

Adding these components to your operations plan will help you lay out your business operations, which will eventually help you manage your business effectively.

7. Management Team

The management team section provides an overview of your wine bar’s management team. This section should provide a detailed description of each manager’s experience and qualifications, as well as their responsibilities and roles.

Founder/CEO:

Key managers:.

• It should include, General manager, Wine director, Master Chef, and other key managers involved in the business operations, including their professional background and any relevant experience in the hospitality industry.

Organizational structure:

Compensation plan:, advisors/consultants:.

• So, if you have any advisors or consultants, include them with their names and brief information consisting of roles and years of experience.

This section should describe the key personnel for your wine bar, highlighting how you have the perfect team to succeed.

8. Financial Plan

Your financial plan section should provide a summary of your business’s financial projections for the first few years. Here are some key elements to include in your financial plan:

Profit & loss statement:

Cash flow statement:, balance sheet:, break-even point:.

• This exercise will help you understand how much revenue you need to generate to sustain or be profitable.

Financing needs:

Be realistic with your financial projections, and make sure you offer relevant information and evidence to support your estimates.

9. Appendix

The appendix section of your plan should include any additional information supporting your business plan’s main content, such as market research, legal documentation, financial statements, and other relevant information.

• Add a table of contents for the appendix section to help readers easily find specific information or sections.
• In addition to your financial statements, provide additional financial documents like tax returns, a list of assets within the business, credit history, and more. These statements must be the latest and offer financial projections for at least the first three or five years of business operations.
• Provide data derived from market research, including stats about the industry, user demographics, and industry trends.
• Include any legal documents such as permits, licenses, and contracts.
• Include any additional documentation related to your business plan, such as product brochures, marketing materials, operational procedures, etc.

Use clear headings and labels for each section of the appendix so that readers can easily find the necessary information.

Remember, the appendix section of your wine bar business plan should only include relevant and important information supporting your plan’s main content.

The Quickest Way to turn a Business Idea into a Business Plan

Fill-in-the-blanks and automatic financials make it easy.

This sample wine bar business plan will provide an idea for writing a successful wine bar plan, including all the essential components of your business.

After this, if you still need clarification about writing an investment-ready business plan to impress your audience, download our wine bar business plan pdf .

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Frequently asked questions, why do you need a wine bar business plan.

A business plan is an essential tool for anyone looking to start or run a successful wine bar business. It helps to get clarity in your business, secures funding, and identifies potential challenges while starting and growing your business.

Overall, a well-written plan can help you make informed decisions, which can contribute to the long-term success of your wine bar.

How to get funding for your wine bar business?

There are several ways to get funding for your wine bar, but self-funding is one of the most efficient and speedy funding options. Other options for funding are:

Small Business Administration (SBA) loan

Crowdfunding, angel investors.

Apart from all these options, there are small business grants available, check for the same in your location and you can apply for it.

Where to find business plan writers for your wine bar business?

There are many business plan writers available, but no one knows your business and ideas better than you, so we recommend you write your wine bar business plan and outline your vision as you have in your mind.

What is the easiest way to write your wine bar business plan?

A lot of research is necessary for writing a business plan, but you can write your plan most efficiently with the help of any wine bar business plan example and edit it as per your need. You can also quickly finish your plan in just a few hours or less with the help of our business plan software.

About the Author

Upmetrics Team

Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more

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Wine Bar Business Plan Template

Written by Dave Lavinsky

Wine Bar Business Plan

You’ve come to the right place to create your Wine Bar business plan.

We have helped over 10,000 entrepreneurs and business owners create business plans and many have used them to start or grow their Wine Bars.

Below is a template to help you create each section of your Wine Bar business plan.

Executive Summary

Business overview.

A’Vin Garde is a newly established wine bar located in San Francisco.  The company is founded by Abraham Stills, a local sommelier who has worked at some of the finest dining establishments in San Francisco. Abraham has worked in the fine dining industry for over 20 years and received his sommelier certification 10 years ago. Clients around the city seek Abraham as the friendly expert who can pair them with the perfect wine to complete their dish.

A’Vin Garde Wine Bar will be located in San Francisco’s Marina District in a quaint 2,500 square foot space. Aside from wine, A’Vin Garde will offer craft beer, cider, and small bite dishes that are expertly created by a local chef. Abraham plans to hold wine tasting events, specialty wine dinners, and have a wine club for customers to pay for a monthly membership.

Product Offering

The following are the services that A’Vin Gardet will provide:

• Red Wines – Tempranillo, Cabernet Sauvignon, Pinot Noir, Syrah, Merlot, Malbec, Garnacha, Zinfandel, Sangiovese, Lambrusco Dolce, Port, Tawny Port
• White Wines – Muscadet, Sauvignon Blanc, Pinot Gris, Chardonnay, Chenin Blanc, Viognier, Torrontes, Gewurztraminer, Riesling, Moscato, White Port
• Small Bite Dishes

Customer Focus

A’Vin Garde Wine Bar will target the trendy and professional demographic of San Francisco that has mid to high income with plenty of disposable income. They are between the ages of 25 – 65, have a white collar lifestyle, and regularly spend money going out to eat, socializing, and have a moderate knowledge of wine culture.

Management Team

A’Vin Garde Wine Bar will be owned and operated by Sommelier Abraham Stills. He recruited another local sommelier that he worked and trained with at a high end restaurant, Leslie Fragas, to be his assistant manager.

Abraham Stills received his Sommelier designation from the Court of Master Sommeliers of the Americas ten years ago. Aside from his wine knowledge and expertise, Abraham has managed front of the house operations at multiple fine dining restaurants.

Leslie Fragas received her Sommelier designation from the Court of Master Sommeliers of the Americas two years ago and has assistant managed front of the house staff at the same high end restaurants Abraham most recently worked at. Both Abraham and Leslie’s knowledge of wine and leading a team of employees has equipped them with the ability to own and manage a successful wine bar.

Success Factors

A’Vin Garde Wine Bar will be able to achieve success by offering the following competitive advantages:

• Friendly and knowledgeable staff who will be able to recommend excellent wines for all types of palates.
• Wide selection of wines.
• Casual and comfortable environment.
• A’Vin Garde Wine Bar offers the best pricing in town.

Financial Highlights

A’Vin Garde Wine Bar is seeking $300,000 in debt financing to launch its wine bar. The funding will be dedicated towards securing the retail space and purchasing furniture, decorations, opening inventory, and working capital. The breakout of the funding is below:

• Wine bar space build-out: $100,000
• Opening inventory, furniture decorations:  $100,000
• Three months of overhead expenses (payroll, rent, utilities):  $50,000
• Marketing costs: $25,000
• Working capital:  $25,000

The following graph below outlines the pro forma financial projections for A’Vin Garde Wine Bar.

Company Overview

Who is a’vin garde wine bar.

A’Vin Garde is a newly established wine bar located in Indianapolis, Indiana.  The company is founded by Abraham Stills, a local sommelier who has worked at some of the finest dining establishments in San Francisco, California. Abraham has worked in the fine dining industry for over 20 years and received his sommelier certification ten years ago. Clients around the city seek Abraham as the friendly expert who can pair them with the perfect wine to complete their dish. They also consult him separately to create their wine list for a gala, party, or event. Abraham is limited to the types of wine and labels to recommend while working at the restaurants, and now wants to open a wine bar where he can recommend and offer a much wider selection of premium wine. While the city has multiple wine establishments, Abraham aims to be the premier wine establishment that is welcoming, price conscious, and has an impressive selection of wines to choose from.

A’Vin Garde Wine Bar will be located in San Francisco’s Marina District in a quaint 2,500 square foot space. The location includes a cozy patio and plenty of seating inside for visitors to relax and socialize. The bar is modern and adorned with contemporary furniture and decor. Aside from wine, A’Vin Garde will offer craft beer, cider, and small bite dishes that are expertly created by a local chef. Abraham plans to hold wine tasting events to feature certain wines and special wine dinners when a representative of an acclaimed winery visits San Francisco. He also plans to have a Wine Club for A’Vin Garde where members are able to receive discounted prices on featured wines and a monthly wine box. Members will also have the first opportunity to reserve seating at the featured events and tastings.

A’Vin Garde Wine Bar History

A’Vin Garde is owned and operated by Abraham Stills, a local sommelier who received his Sommelier designation from the Court of Master Sommeliers of the Americas ten years ago. Abraham has a large loyal following that he has gained in each restaurant he has worked at. They like to visit the establishment he is working at for his recommendations on wine pairings and wine menu selections. Aside from his wine knowledge and expertise, Abraham has managed front of the house operations at multiple fine dining restaurants.

Since incorporation, A’Vin Garde Wine Bar has achieved the following milestones:

• Registered A’Vin Garde Wine Bar, LLC to transact business in the state of California.
• Has obtained the necessary food and alcohol permits for the state of California.
• Has a lease contract in place for the 2,500 square foot wine bar.
• Has developed the wine list, beer menu, and small eats menu.
• Has developed the wine bar’s logo and branding image.
• Began recruiting a staff of servers and kitchen staff.

A’Vin Garde Wine Bar Products

The following will be the services A’Vin Garde Wine Bar will provide:

• Wine Flights
• Beer Flights

Industry Analysis

The Wine Bar industry has experienced growth over the past five years.  Growth is attributed to high disposable income levels, which led to consumers spending more on higher-priced discretionary products. Younger consumers are increasingly buying premium beverages, such as wine and craft beer, and opting for smaller venues.

Over the next five years, the industry is projected to continue to grow as disposable income levels continue to rise. The number of households earning $100,000 or more is expected to increase over the next five years; these consumers are the largest market for industry operators, and thus, a rise in this population is forecast to significantly benefit the industry.  Further, establishments generally employ healthy markups on wine, leading to high profits for the industry.

Customer Analysis

Demographic profile of target market.

A’Vin Garde Wine Bar will target the trendy and professional demographic of San Francisco that has mid to high income with plenty of disposable income. They are between the ages of 25 – 65, have a white collar lifestyle, and regularly spend money going out to eat, socializing, and have a moderate knowledge of wine culture. They prefer organic food, farmer’s markets, five course meals, and entertaining friends on weekends.

The precise demographics for San Francisco, California are:

Customer Segmentation

A’Vin Garde Wine Bar will primarily target the following customer profiles:

• Young professionals
• Management level executives
• Married couples
• Foodies and wine snobs

Competitive Analysis

Direct and indirect competitors.

A’Vin Garde Wine Bar will face competition from other companies with similar business profiles. A description of each competitor company is below.

Wine Society

Wine Society is an exclusive, ultra-expensive wine bar located in downtown San Francisco. It caters to those who don’t have a budget for spending on wine and entertainment. There is a dress code and patrons usually need a reservation for a table. The Wine Society is very exclusive to visit as it boasts one of the most impressive wine lists in North America. Led by one of the most renowned Sommeliers in the world, Wine Society is the ultimate wine bar to visit for lovers of wine who have a wine bucket list.

Wine Society serves a complete list of wine and a few select premium beers and ciders. For wine dinner events, there is a chef who comes to prepare all of the meals. Wine Society will also feature special wine tasting events for representatives who come from exclusive vineyards. The wine bar seeks only premium wine that is produced in small batches and features unusual grapes or is made during a special harvesting season.

The Brothers Wine Company

The Brothers Wine Company is a laid back, friendly wine bar establishment located in a small neighborhood of San Francisco. Owned by two brothers who both became sommeliers, they wanted to create something that they were never able to do at traditional wine bars and restaurants. The bar is known as the place where you can walk in wearing a hoodie, listen to punk rock, and order a high end bottle of wine. The owners are non-pretentious, do not have a dress code, and prefer to keep it young, fresh, and comfortable.

Aside from their selection of wines, The Brothers Wine Company serves craft beer, casual eats, and bottles to go. They do their wine tasting events paired with a local musical artist and invite customers to bring their favorite vinyl record to play on their system. The wine bar also has a wine club where members can pick up an assortment of wine bottles curated for that specific month.

Petit Blanc

Petit Blanc is a wine bar that features nightly live music and a spacious outdoor courtyard. As a place meant for socializing and entertaining, Petit Blanc has an expansive wine list that includes all budgets and types of wine. Younger people can enjoy learning about wine by tasting a wine flight or older female friends can get together to enjoy bottles of their favorite sherry’s or ports. Owned by a sommelier that used to work at a Napa Valley winery, Petit Blanc is about the volume of wines offered and people served, rather than having a particular niche.

In addition to nightly entertainment, Petit Blanc hosts monthly wine tasting events taught as classes for those who are new to wine and want to learn about wine culture, tasting, and types of wines. The wine bar has a large and loyal following where followers come for a night out, listen to a local band or musician, and enjoy different types of wine.

Competitive Advantage

A’Vin Garde Wine Bar will be able to offer the following advantages over their competition:

• Wide selection of wines. They will carry some of the most exclusive labels that are not regularly found at most wine establishments.
• Casual and comfortable environment. It will not be a stuffy wine bar where only the elite can visit; A’Vin Garde will welcome all types of people and lifestyles.
• A’Vin Garde Wine Bar offers the best pricing in town. Their pricing structure is the most cost effective compared to the competition.

Marketing Plan

Brand & value proposition.

A’Vin Garde Wine Bar will offer the unique value proposition to its clientele:

• Exclusive list of wines that are not regularly found at other establishments
• Pricing is not affordable and moderate so customers perceive value when ordering their wine

Promotions Strategy

The promotions strategy for A’Vin Garde Wine Bar is as follows:

Website/SEO Marketing

A’Vin Garde Wine Bar has hired an advertising firm to develop their branding image and logo. They will also develop the wine bar’s website. The website will be attractive, informative, and their wine menu and wine club information. The advertising company will also manage Best Bet’s website presence with SEO marketing tactics so that anytime someone types in the Google or Bing search engine “San Francisco wine bar” or “wine bar near me”, A’Vin Garde Wine Bar will be listed at the top of the search results.

Word of Mouth/Referrals

Abraham Stills has built up a large list of contacts and clients whom he has created wine menus for or has paired them with an excellent bottle of wine. They have communicated to Abraham that they will definitely be patrons of his new wine bar. Because of the friendly environment and impressive wine bar, word of mouth will get out and soon patrons will start bring friends and family to enjoy a bottle of wine at A’Vin Garde.

Social Media

Once the branding and logo is finalized, Abraham will use social media to his advantage and create social media business pages on all of the popular social media platforms. He will commit to posting daily to increase his list of followers and use it to regularly engage with customers.

Print Advertising

A’Vin Garde Wine Bar will invest in professionally designed print ads to display in local magazines and tourist brochures.

The pricing of A’Vin Garde Wine Bar will be moderate and on par with competitors so customers feel they receive value when purchasing their wines.

Operations Plan

The following will be the operations plan for A’Vin Garde Wine Bar.

Operation Functions:

• Abraham Stills will be the Owner and Manager of the wine bar. He will develop the monthly wine menu and hire and train staff.
• Leslie Fragas – Assistant Manager who will help oversee staff, make weekly employee schedules, and run the wine bar when Abraham is not there.
• Abraham has hired third party companies to manage the bookkeeping, accounting, tax payments, insurance, and legal requirements.

Milestones:

A’Vin Garde Wine Bar will have the following milestones complete in the next six months.

8/1/202X – Finalize contract to lease wine bar space

8/15/202X – Begin build-out of wine bar with bar counter, restrooms, and patio

9/1/202X – Order opening inventory

9/15/202X – Begin marketing campaign

9/22/202X – Hire and train staff of servers

10/1/202X – A’Vin Garde Wine Bar Grand Opening Event

Abraham Stills received his Sommelier designation from the Court of Master Sommeliers of the Americas ten years ago. Aside from his wine knowledge and expertise, Abraham has managed front of the house operations at multiple fine dining restaurants. Through his twenty years of fine dining experience, wine training, and responsibility managing front of house employees, Abraham has developed the necessary skills and training to own and operate a successful wine bar.

Leslie Fragas received her Sommelier designation two years ago from the Court of Master Sommeliers of the Americas and has assistant managed front of the house staff at the same high end restaurants Abraham most recently worked at. Leslie’s specialty lies in training and mentoring staff in order to develop them. She believes that by them feeling comfortable enough to make wine recommendations on their own, the wine bar will ultimately succeed.

Abraham has engaged third party companies and advisors to handle all administrative and legal requirements of the business.

Financial Plan

Key revenue & costs.

The revenue drivers for A’Vin Garde Wine Bar are the sales from wine, food, beer, and wine club memberships. Abraham will push to sell memberships as that is recurring revenue that will not take a lot of overhead to manage.

The cost drivers will be the overhead costs required to staff the wine bar. The expenses will be the payroll cost, rent, utilities, wine inventory, and marketing materials.

Funding Requirements and Use of Funds

A’Vin Garde Wine Bar is seeking $300,000 in debt financing to launch its wine bar. The funding will be dedicated towards securing the retail space and purchasing furniture, decorations, opening inventory, and working capital. Funding will also be dedicated towards three months of overhead costs to include payroll of the staff, rent, and marketing costs for the online ads and branding. The breakout of the funding is below:

Key Assumptions

The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and in order to pay off the startup business loan.

• Number of Wine Bottles Sold Per Month: 1,000
• Number of Memberships Per Month: 10
• Average Revenue per Month: $50,000
• Wine Bar Lease per Year: $130,000

Financial Projections

Income statement, balance sheet, cash flow statement, wine bar business plan faqs, what is a wine bar business plan.

A wine bar business plan is a plan to start and/or grow your wine bar business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can  easily complete your wine bar business plan using our Wine Bar Business Plan Template here .

What are the Main Types of Wine Bars?

There are a number of different kinds of wine bars, some examples include: Trendy Wine Bar, Vineyard Wine Bar, Hotel Wine Bar, and Wine and Coffee Bar.

How Do You Get Funding for Your Wine Bar Business Plan?

Wine bars are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding. Having a wine bar business plan pdf or doc will help show investors that you are well prepared to start your own business.

Other Helpful Templates

Brewery Business Plan Template Winery Business Plan Template

How to start a bar: 5 simple steps

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Opening a bar in an economic downturn might seem like a cocktail recipe for disaster – but don’t lose hope just yet. There will always be people looking for a refreshing drink and a good time, even during a recession. The challenge for new bar owners now is how to meet consumer demand for affordable, experience-led hospitality.

However, plenty of success stories have still emerged despite the difficulties of the past few years – particularly when it comes to themed or activity bars. While the closure of many high street bars might mean fierce competition, it also leaves a wider space for you to make your mark. One of the key topics we’ll explore below is branding and marketing, and how to grow a loyal audience of bar-goers when consumers tighten the purse strings.

At Startups.co.uk, we’re experts on today’s hospitality market. We know it’s more important than ever for new businesses to get clear, to-the-point advice when setting up a new establishment. Read on to find out everything you need to know before you get started. We’ll take you through the key areas to consider such as finance, marketing and regulation, so you can build your dream bar with confidence.

There’s a lot of planning that needs to go into launching a busy bar that will be the buzz of town. Thankfully, one area which needn’t cause undue stress is creating a website to promote your business. Thanks to modern templates like the one below , you can create one of your own in under an hour.

At Startups.co.uk, we test and rate website builder tools, and we’ve identified Wix as one of the best you can choose for creating a business site. Wix even has a selection of  custom website templates designed specifically for bars, pubs and nightclubs  – you simply drop your own company information, wording and preferred imagery into your chosen template. Better still, it’s completely  free to try  for yourself.

These are the 5 steps you need to know to start a bar:

Do your market research, come up with a bar concept, write your business plan, consider the costs, spread the word.

At Startups.co.uk, we’re here to help small UK businesses to get started, grow and succeed. We have helpful resources for helping new businesses get off the ground – you can use the tool below to get started today.

What Does Your Business Need Help With?

“What we do puts smiles on people’s faces. I’d always worked in Property Management which is kind of a thankless task as there is never really any joy from the customer and the hospitality industry is very different.

Yes it can be very tough and god knows it has been very much so over this Covid Period but that also brings opportunity. I do think there are options out there for people who want to create something that is fresh, ethical and in tune with the customer, landlords will be amenable to good offers and offer good deals.”

Before launching a fully-fledged bar business, you need to know what you are getting yourself in for. The best way to start is to get experience working in or managing a bar so you can understand how the day to day business is conducted.

Once you’ve experienced the ins and outs of running a bar you can start to conduct market research and identify where your bar might fit in the market.

You may already have an idea about the kind of bar you want to open, but market research will help you understand whether your idea will be profitable and what people will actually want to drink there.

What should you look for when conducting market research?

Market research should be the point where you ask yourself questions that will allow you to identify your target market.

Include everything from the age of your target market to their occupation. Will your bar cater to people with higher salaries such as city professionals or will you aim to serve those on a budget like students?

The answers to these questions will be a helpful starting point for you to identify possible locations for your bar and see what your competitors are doing.

What are your competitors doing?

Sussing out competitors is very important. If certain bars are aimed at the same demographic you should make a list of what you think their strengths and weaknesses are.

How are they spreading the word; via social media or word of mouth? Do they hold any promotions or events that are particularly popular? Go for a drink and assess what their price points are and what kind of vibe they have created with the décor. You can find out more about conducting market research from our detailed guide.

Offering his advice James Mark, JimandTonic founder, said:

Standing out in a crowded field and getting your message across is one of the biggest challenges. We've pivoted quite a few times which has helped us in some cases stay afloat but in most cases grow. You have to be very determined and hustle away, there is a lot of rejection so you can't let it get you down.

Footfall is still not quite what it was pre-March 2020. Total UK football fell by 13.7% in October 2021, compared with October 2019, according to BRC-Sensormatic IQ data.

However, this is a 3.2 percentage points improvement on September and above the 3 month average decline of 16%, suggesting that customers are returning to the UK high street.

Indeed, there have been encouraging signs of growth for the hospitality sector – largely thanks to the lifting of restrictions this summer.

What COVID-19 rules do hospitality firms need to follow?

In August 2021, all COVID-19 safety rules and regulations were fully lifted, which means that you don’t legally need to require any specific safety measures from customers or staff members.

However, cultural changes have still taken place, including a new understanding about the spread of germs that public places can influence.

There are still some basic safety requirements that help to make punters feel safe, such as:

• Spaced out seating for social distancing
• Hand sanitiser stations
• Increased cleaning and disinfecting rota
• Optional mask wearing

You should consider keeping these rules in place to help returning customers feel more at ease when sitting in your premises.

Once you’ve identified your demographic, location, and possible price point you can come up with your bar concept. Your concept needs to be original in order to differentiate your bar from your competitors.

There are many interesting concepts that have come into play in the last few years such as craft beer and roof top bars.

You could be even more creative with your bar and base it on something special about its location or be as strange as a clinical or monkey themed bar.

The possibilities are endless at this point – you just need to find a USP for your offering and make sure your target market will actually want to drink there.

Now to get your ideas and projections down on paper.

Once you’ve got an idea about where you want your business to go you can start writing your business plan (take a look at our  business plan template ).

This should bring together all of your ideas in a succinct way. As your theme is important and central to your bar you should describe this as well as the atmosphere and structure of the business.

It’s also important to make sure your business will work financially, your business plan should include set up costs, any needed investment – and your revenue projections, which leads us nicely onto our next step.

Another great way to organise your business plan is to use a project management software. These sophisticated tools are aimed at delegation and multi-project management, and can help you stay on top of deadlines as you design your dream bar business. 

Check out our free online comparison tool to learn more about the providers available and their top deals and discounts.

To open a bar, your starting budget should be no less than £20,000 with the expectation that this number will increase as you establish your business.

Aside from stock, you should factor in the costs of rent which could be from £3,250 to £6,500 depending on where your bar is based.

Do you plan on serving alcohol?

By law, you must obtain a licence to serve alcohol. You’ll be charged a fee based on the rateable value of the property.

Application fees range from £100 to £1,905 , depending on the fee band of your venue.

If you’re thinking of selling alcohol online, it’s worth checking out our page on what licenses you’ll need for selling alcohol online .

Your licence will also take certain things like if you play music in your bar into consideration.

When applying for your licence, the following will have an impact on the type of licence you need:

Your bar will probably be selling alcohol, but will you be serving hot food and drinks between 11pm and 5am? If so, make sure you get the right licence.

Do you plan on providing the following types of entertainment?

• Theatrical performance
• Showing a film
• Indoor sporting event
• Boxing or wrestling (indoor or outdoor)
• Recorded music

If so, your licence will need to reflect that intent, otherwise your insurance might not be valid.

Another key legal cost will be business insurance; it is recommended that you get the highest coverage for your business to make sure you’re covered for any alcohol fuelled conflicts between customers or against your staff.

You’ll also need to consider some type of point-of-sale system to enable customers to pay and to allow you to accurately report on your sales and stock levels (you can take a look here for our guide to the best small business POS systems – we also have a specific guide to pub and bar epos systems ).

While taking the time to set up your bar properly is crucial, the best way to ensure that your bar is a success is to make sure positive word spreads quickly.

Word of mouth is a great way to get news about your business out, but social media is also a powerful – and free – way to get people interested. For example, if you’ve got any quirky cocktails or décor certain demographics may be inclined to share images with their friends.

Social media

‘Instagramability’ is big, especially in hospitality.

For some Instagramable-inspo to help you find your niche, check out these bars that found fame and fortune through quirky interiors and camera-friendly cocktails:

• Disrepute Known for it’s 60’ glamour chic look and nothing less than stunning cocktails.
• Sketch Dealing with the weird, the wacky and the wonderful, Sketch has nailed quirky aesthetics as its USP.
• Bourne & Hollingsworth Bar Florals, botanics and ‘pretty in pink’ pastels swirl together to create Bourne & Hollingsworth’s visit-worthy Instagram that’ll get any millennial itching to go.

So, social media is well worth investing in because if it looks good on the ‘gram, people will flock, smartphones primed at the ready to snap your bar’s good side, whilst sipping your best-looking beverage.

What’s more, the best way to ensure that your business gets the best feedback is to provide excellent customer service. Hiring the right staff and providing adequate training will be essential to ensure you can consistently deliver.

For more detailed information, read our comprehensive guides on how to start a wine bar or how to open a pub.

Another great way to attract and retain customers is to have a company website, so you can build a larger audience base from across the UK.

Read our guide to the top 7 website builders for small businesses , to learn more about the benefits and methods to making your own online page.

Startups.co.uk is reader-supported. If you make a purchase through the links on our site, we may earn a commission from the retailers of the products we have reviewed. This helps Startups.co.uk to provide free reviews for our readers. It has no additional cost to you, and never affects the editorial independence of our reviews.

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Wine Bar Businesses: 11 Factors of Wine Bar Businesses

Wine bar businesses are a lucrative and creative business venture. If you’re looking to open a wine bar, or grow your current wine bar business, this wine bar businesses solution-focused collection of information is the place for you. These 11 factors of wine bar businesses will help you learn how to open a wine bar and run it with operational efficiency. 

How to Open a Wine Bar: 8 Key Tips to Open a Wine Bar

Learning how to open a wine bar takes plenty of business knowledge and wine appreciation. This guide is dedicated to helping you learn how to open a wine bar. This initial section in particular will cover the business plan and initial setup for wine bar businesses.

8. Write a Wine Bar Business Plan

Writing a wine bar business plan includes everything you need in a typical restaurant business plan :

• An executive summary
• Financial projections
• Market research
• Brand conceptualization
• Funding requirements
• Inventory needs

Within the details of those plans, you’ll craft your wine bar business plan. It’ll include everything from where you’re buying your wine to what you’ll sell each glass and bottle for. 

7. Design Your Wine Bar

Designing your wine bar is all about branding and aesthetics. It includes, branding and marketing , content marketing , email marketing , and small business marketing , Your wine bar design is every facet of your brand.

6. Set Up Wine Bar Inventory

Wine bar inventory includes your wine inventory and everything else. Setting up your inventory program and working with a perpetual inventory system will help you manage your inventory.

5. Source Your Wine

Sourcing your wine is one of the most important steps in learning how to open a wine bar. You could plan for buying a winery , or buy wine from the best wineries . If you’re going directly to wineries, make sure you work with a few different states and locations in case of poor production years.

4. Set Up Menus

Setting up your menus will include some wine pairing options. Plans for a wine chicken pairing , lamb wine pairing , or wine steak pairing will help. You should also consider a dessert pairing menu, to serve all the cravings your customers have. 

3. Permits and Licensing

Sorting your permits and licensing is one of the most crucial parts of learning how to open a wine bar from a technical standpoint. You’ll need to check your local rules and regulations. BinWise doesn’t offer legal advice, we can tell you that you’ll need licensing, but the specifics will be based on your location. 

2. Find Your Space

Of all the things you need to source, your specific location is both crucial and time-consuming. With limited buildings in the area you’ll want, it’s best to start this search early on.

1. Plan Your Hiring

Hiring will come later in the opening a wine bar process, but you can start planning for it now. Post your jobs on job boards, and find like-minded wine lovers to support your business.

Opening a Wine Bar: Open Your Bar, Then Open a Bottle

Learning how to open a wine bar is a long process. You’ve got a good start, now it’s time to learn about the cost of opening a wine bar. 

"Key Takeaway: As younger generations find their own way of appreciating wine, the market is opening for more innovative wine bar spaces."

How Much Does It Cost To Open a Wine Bar? 5 Key Cost Factors

The question of “How much does it cost to open a wine bar?” Is answered with many parts. There are furnishing costs, wine costs, permit costs, and more. This section will cover five common costs you’ll face in opening a wine bar.

5. Furnishing Costs

Furnishing costs start once you’ve found your wine bar location. Budget for chairs and tables, storage, and any other furniture-related support you want to have in your design. 

4. Operational Expenses

Operational expenses and overhead expenses are two sides of the same coin. Your operational expenses are typically accounted for after you’ve opened your wine bar. They are often the same services and fees you will have for overhead expenses. 

3. Wine Costs

Your wine costs are one of the most wine bar specific costs. You’ll have them before you open, to source wine and get a solid quantity in your initial inventory. As you take inventory you’ll have wine costs on a weekly basis. 

2. Employee Costs

Employee costs relate to paying your employees and taking care of them. You’ll want to pay your employees a livable wage for the location you’re in, so look into that before you publish any job postings. 

1. Licensing and Permits

Licensing and permits are one of the most important costs of opening a wine bar. You’ll need a liquor license, as well as specific wine bar permits. Your location state by state–or by country–will have different requirements. Research those thoroughly before you open the doors. You can also look into direct to consumer wine shipping laws .

The Cost To Open a Wine Bar: Check Costs, then Wine About Them

The cost to open a wine bar includes many items for yourself and your customers. One of the most important is the wine, especially the wine and supplies for a wine tasting flight.

Wine Tasting Flight: 7 Unique Wine Flight Options

A wine flight is a key factor in your wine bar experience. Setting up wine tasting flight options gives you a way to share your wine with customers and draw them in for more. These seven aspects of a wine tasting flight will get you started.

7. Wine Tasting Notecards

Wine tasting notecards can be relatively plain, with a few areas for notes on different aspects of each wine. You can give them a design of a wine bottle print.

6. Flight Boards

Flight boards are vital for your wine tasting flight. These are the wooden boards with a small circular notch in place for each wine glass or small carafe. 

5. Key Notes

Key notes to provide for a wine tasting flight are the initial tasting notes about the wines in the tasting. This can be a part of the wine tasting notecards. You can also keep them on a notice board in your wine bar. 

4. Wine Pairings

Cheeses, crackers, olives, and some meats are a good idea to keep on hand for wine pairing options. You can also provide notes on what pairs well with each wine. 

3. Winery and Region Knowledge

Winery and region knowledge is extra information beyond tasting notes. This is something you should keep in your back pocket to share with guests who have a particular interest in the wine. 

2. Wine Tasting Guidelines

Wine tasting guidelines include the plans and needs we’ve outlined in this section. They’ll also be the place where you can keep rules on the structure of your specific wine tasting events. They will come in handy for your employees. 

1. Dedicated Pricing

A wine tasting flight leads to more profits when people buy a bottle of the wine from the tasting. It’s a price break for customers who want to sample several types of wine. You should keep a dedicated price that rides the line between budget-friendly and a profit source for you.

Wine Tasting Flights: Let Taste Buds Soar with Wine Tasting Flight Options

A wine tasting flight gives you a unique way to showcase your wine. It also utilizes your wine bar supplies, giving you a way to make use of your supplies and show off your talent as a wine bar owner.

"Key Takeaway: A wine tasting flight is a top tier way to showcase the wines you have to offer and draw in new customers. They can promote your wine in a way that leaves you with great profits."

Wine Bar Supplies: 9 Key Wine Bar Supplies to Stock Up

Your wine bar supplies cover a range of items. Yes, wine is among them. However, this list also includes the tangibles of setting up a wine bar. These nine key items will be necessary for your success. 

9. Seating and Tables

Seating and tables are a base need for your wine bar supplies checklist. Your major stock of cleaning supplies should come first. That’ll make it easier to move everything in. 

8. Decorations

Decorations come along after seating and table arrangements. They should also be brought in after you set up wine storage and shelving, so you can decorate with those central pieces of furniture. 

You’ll want enough towels on hand so you only need to bring them to the laundromat once every two weeks. You’ll need some crisp white napkin-style towels to use when you are pouring wine . It goes over your arm to show off the wine and be available for potential spills. You’ll also need bar mop towels.

6. Wait Staff Uniforms

Wait staff uniforms are something you might want to decide on early so you can spend time finding them. There are uniform stores where you can get a batch of items for your wait staff . Something sleek and simple, like a vest or apron with a button-down, is usually a good plan. 

5. Bar Books

The best bar books and the best cocktail recipe books , are good to keep around your wine bar. This is especially important if you’re serving up wine cocktails. However, even if you’re not serving cocktails, bar books can help. 

4. Glassware

Your glassware is an item you should stock up on early. Due to the nature of glass, you’ll also end up having to replace some of your glassware over time. Invest in quality glassware, it’ll last longer and give your place a high-quality vibe with the right bar glasses .

3. Menu Supplies

Menu supplies are related to everything you need to showcase your menu. If you’re doing a QR code menu , you’ll need to get squared away with software. SproutQR can help you there, with custom QR code software and support. If you want paper menus, single-use menu options are nice to work with, so you can change it up with ease. 

2. Cleaning Supplies

Cleaning supplies should be one of the first things you buy once you’ve found your location. You’ll need them for preparing the space, and you’ll never stop needing them. It’s best to buy them wholesale. 

Wine is one of the most important wine bar supplies on the list. It’s a constant need. You’ll start with a steady inventory of the best options, and continually reorder. 

Supplying a Wine Bar: Snacks, Glasses, and Everything That Goes with Wine

Wine bar supplies cover a lot of ground. An important part of the supplies you’ll need are your wine bar cabinet and shelf storage spaces.

Wine Bar Cabinet and Shelf Storage: 6 Storage Tips

Your wine bar cabinet and shelf storage is separate from the previous wine bar supplies list, because it’s a foundation of your wine bar. These six storage tips will help you find the right storage options.

6. Find Your Brand

Finding your brand is the first step to finding the right wine bar cabinet and shelf storage. Your storage should fit your brand, so decide on it first. 

5. Measure Your Space

Measuring your space is crucial. It would be awful to bring in cabinets and shelving only to discover you don’t have the room for them. Once you’ve found the right location, measure twice and buy once!

4. Choose Wood Types–or Metal

You can use many different materials for wine storage. Wood is common, while metal is used for industrial setups. If you choose custom pieces you can use whatever you’d like.

3. Purchase Quality Pieces

Invest in quality pieces for your cabinets and shelving. This furniture will be with you for the long haul. Buy quality items and take good care of them.

2. Consider Larger Wine Bottles

If you’re going to sell larger wine bottles, factor that into your cabinets and shelving purchases. You should learn about wine bottle dimensions to help this process.

1. Plan Around Your Patrons

Planning cabinets and shelving storage starts with your customers. Whatever you buy, you want it to work for them. It should be inviting and practical. 

Wine Bar Cabinets and Shelving: Shelve, Store, and Sell Wine

Wine bar cabinet and shelf storage is a key part of keeping your wine collection together and in good form. When your wine is stored well, the next step is to learn how to open a wine bottle, to present it to your customers.

"Key Takeaway: Your wine bar cabinet and shelf storage is one of the most important features of setting up your wine bar."

Opening a Wine Bottle: 6 Factors to Open Wine Bottles

Opening a wine bottle will be a part of your everyday work in your wine bar business. These six factors of opening wine bottles will come in handy in your wine education. 

6. Presenting the Bottle

Presenting the bottle is the start of opening a wine bottle at your wine bar. It’s meant to show the label to the person who ordered the wine . This is particularly important for fine wine options. 

5. Chilling the Bottle–or Not

Some wines are meant to be chilled, some are not. White wines are typically the options that should be chilled. The best types of white wine have specific requirements for chilling time. 

4. Cutting the Foil

You should cut the foil around the top of the bottle right underneath the lip of the bottle. This makes for a minimal mess with the line of the cut. It also helps to avoid spills.

3. Centering the Corkscrew

Centering the corkscrew is important for two reasons. It looks better. That’s purely for the aesthetic of opening the wine bottle. It also makes it easier to remove the cork cleanly. 

2. How Many Half Turns?

Most folks will tell you it takes six half turns of a fully manual wine opener. If you’re using a winged wine opener, it also takes around six or seven twists to get the corkscrew in the cork. 

1. Sediment and Spill Cleanup

If there is any cork or wine sediment around the top of the bottle, give it a wipe before you pour the first glass. This is where the white cloth over your arm comes in handy. 

Opening Wine Bottles: Pop the Cork

Opening wine bottles is different depending on the type of wine. Next, it’s time to learn about the best types of red wine, and how to open red wine for your guests. 

Best Type of Red Wine: 7 Red Wines to Serve and Try

The best type of red wine is entirely a matter of opinion. We’ll give you some options to serve up, but it’s all a matter of personal preference. First, let’s take a look at the proper way to serve red wine. 

If you’re a bar owner or manager, or a wait staff worker who serves wine, there are some tricks you can learn:

• Most red wines should be served slightly cooler than room temperature, but not cold. That temperature falls between 55 and 65 degrees Fahrenheit.
• A cheaper red wine benefits from being served on the cooler side, this masks any imperfections the wine may have. 
• Red wines benefit from decanting. An aerator or decanter can help with this process, to help the wine breathe and bring out the flavor profile. 
• Red wines also benefit from being served in a classic red wine glass with a wide and tall bowl. This shape helps to continually aerate the wine, and they make it easy to swirl your wine and enjoy it. 

Beyond these tips, serving red wine is all about showcasing the wine. The upcoming seven best types of red wine are all well-suited to being served with care. 

• Red Zinfandel
• Tempranillo

You can’t go wrong with any of these options. They’re all recognized world-wide as some of the best wines. 

Best Types of Red Wine: Wine Not Open a Bottle of the Best?

Red wine’s sister vine of white wine deserves an equal space in your wine bar. Read on to learn about the best types of white wine.

"Key Takeaway: The best type of red wine is subjective to the wine enthusiast or mixologist, to the occasion, and to the wine pairing options."

Best Type of White Wine: 7 White Wine Options for Wine Bars

Like the best type of red wine, the best type of white wine is a matter of personal preference. Because of that, it’s good to have a variety available at your wine bar. Before we dive into the best seven types of white wine, we’ll walk through serving white wine. 

When it comes to light white wines, they should be served chilled. The ideal temperature is somewhere between 44 and 50 degrees Fahrenheit. For white wines with more oak or body, the ideal temperature is between 50 and 55 degrees Fahrenheit. It’s a subtle difference in temperature, but it makes all the difference in bringing out the wine flavor. 

The seven upcoming wines all suit some level of these chilled guidelines:

• Grenache Blanc
• Vinho Verde
• Chenin Blanc
• Sauvignon Blanc
• Pinot Grigio

These seven white wines can pair with any meal. They’re light, airy, and perfect for your wine bar menu.

Best Types of White Wine: Light, Airy, and Everything Bright

The best types of white wine should be readily available in your wine bar. They’ll make up a decent portion of your wine lists.

Wine Lists: 7 Facets of Wine Lists In Your Wine Bar

Wine lists are a feature of every bar, restaurant, and, yes, wine bar. Wine bar businesses are based on having the best wines available, and your wine list is a reflection of your ability to source the right wine. These seven types of wine and wine drinks to include on your wine lists will have you set up for success. 

7. Red Wine Selections

Your red wine selections are a decent portion of your wine lists. You should have at least 10 options, if not 15 or 20 for your red wine selections. You can choose from popular options like Pinot Noir, Merlot, Cabernet Sauvignon, Malbec, and Syrah. 

6. White Wine Selections

A mix of Chardonnay, Pinot Gris and Pinot Grigio, Sauvignon Blanc, and Riesling is a good place to start for your white wine selections. From there, check out some local white wine options. 

5. Wine Cocktails

Wine cocktails aren’t something you'll find on every wine list, but they’re a unique combination of cocktails and wine that will excite your customers. The New York Sour with red wine, bourbon, simple syrup, lemon juice, and lemon zest is a great option. 

4. Sparkling Wine and Champagne

You should have equal numbers of these sparkling options as you do for red and white wine lists. A mix in price ranges will keep these available for every customer. 

3. Rosé Wines

Between 8 and 10 is a good option count for rosé wines.  You can add to this list in the summer months, as those are the times when rosé is most popular. 

2. Wine By the Bottle

Wine by the bottle is a classic wine list option. You can have a separate list, or keep them listed under the different wine selections. 

1. Wine Information

Wine information is a key part of your wine lists. The region, flavor notes, and pairing options are recommended to keep on hand.

Wine Bar Wine List: Curating Your Wine Lists

Your wine lists are a part of what can make your wine bar one of the best wine bars. The following section outlines the other factors that go into building a special wine bar. 

"Key Takeaway: Organizing your wine lists is a vital component of how to open a wine bar."

Best Wine Bars: 6 Facets of Inspiration For Your Wine Bar

The best wine bars are scattered around the world, in every country, with every type of wine imaginable. When you’re opening your wine bar, you can lean into the best wine bars for inspiration. These seven common facets of the best wine bars will help you pull from these timeless ideas.

6. Find a Theme

Finding a theme gives you something to build around. It’s based on your branding, your chosen space, your wine, and the goal you have for your guests and customer service. 

5. Focus on the Wine

Focusing on the wine is key for every wine bar.  Above all else, the wine you serve is what customers come to experience and enjoy. It should be a close part of your business plan.

4. Be Inspired By Your Location

Your location may be your city, state, or neighborhood. Listen to the people, check out the street-side artwork, and pull from those inspirations to fit your wine bar to the space. 

3. Put Time Into Decorations

Putting time into decorations includes everything from decorative centerpieces for each table to portraits of wine-related scenes for the walls. It all makes your space unique.

2. Take Cues from Customers

As your business grows with regular customers, listen to them if they talk about a particular wine or a place they visited and enjoyed. Take those cues and build them into your wine bar plan as they suit you. 

1. Pour Passion Into Each Glass of Wine

Your passion for your wine bar business should shine through in the care you give your customers and your business. Take care each step of the way, with each time you’re pouring wine. 

How to Be the Best Wine Bar: Best of the Rest

Curating one of the best wine bars isn’t for the faint of heart. It takes a wine bar manager with experience and passion for the job and the industry at large.

Wine Bar Manager: 5 Facets of the Manager Job Description

//A wine bar manager is the person who ties a wine bar together. This might be you, or you might hire a specific manager. Either way, these five facets of the wine bar manager job description are something you should be aware of. 

5. Organizational Skills

You’ll need organizational skills to manage the team, the customers, and the physical location and inventory. Organizational skills get their own spot on this list because of how crucial they are. 

4. Attention to Detail

Attention to detail is often overlooked but extremely important in managing a business. The daily work of a wine bar manager is busy, you’ll be pulled in many different directions. Attention to detail in each direction you’re pulled will help you manage everything with care. 

3. Employee Support

Employee support is one of the most constant responsibilities of a wine bar manager. It’s your job to make sure you are backing up your employees.

2. Wine Knowledge

Wine knowledge is specific for a wine bar. You can start by enjoying some wine options and learning about the main wines you sell. Beyond that, studying wine and taking some sommelier classes will help you learn more. 

1. Customer Service

Customer service comes in at the number one spot because it is the primary focus of any customer-based business. Experience in a bar is extra helpful. That said, any level of customer service experience will be sufficient. 

Wine Bar Managers: Mind Your Wine

As a wine bar manager, you’ll have a lot on your plate at any given time. With the information you’ve learned in this guide to wine bar businesses, however, you’ll be prepared for anything.

"Key Takeaway: The job of a wine bar manager is to keep a wine bar running smoothly, with customer satisfaction always in mind."

Opening and Operating Wine Bar Businesses: Pour, Pair, There You Go

Opening and operating wine bar businesses is a way to find your voice in the world of bar and restaurant businesses. It’s a unique business concept with a lot of room for growth. Now that you’ve read through this guide to opening wine bars, you’re ready to begin.

How to Write a Business Plan for a Wine Bar

• Small Business
• Business Planning & Strategy
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Key Success Factors When Opening a Wine Bar

How to make a restaurant concept statement, adding a division to a business.

• How to Write a Business Plan for Indoor Party Centers
• How to Write a Business Plan for a Snow Cone Stand

However glamorous the thought of opening a wine bar may seem, you have a long road ahead of you if you want to operate a thriving business. Because you are dealing with a specialty bar that emphasizes a particular product, namely wine, you will have to develop a thorough grasp of your niche. Your patrons will expect this. That is where your business plan comes in: not only can it help you secure funding, but it will help you define your concept. Without a solid plan, your elegant wine bar might end up turning into a "regular" bar or pub.

Preface the plan with an executive summary, which can include a pithy mission statement summarizing your goals as a wine entrepreneur and your business philosophy. State who the business participants are and any relevant background experience in the food or hospitality industries that would facilitate opening a wine bar. Specify the amount of any funding you may be asking for if you are addressing potential investors. If you are seeking a loan, include how you intend to repay the lender.

Discuss the legal entity you have chosen for your wine bar. State the reasoning behind being a sole proprietor, corporation or other entity. Use this or a separate management section to describe the organizational structure, key players and any board of directors overseeing the wine bar. Include the documents that verify your status.

Describe the wine bar in detail: its location and strategic proximity to any cultural or business landmarks; the layout and decor; wine offerings and any food accompaniments; managerial staff; and work staff. Identify your target clientele. Highlight your main product -- wine -- by providing sample menus organized by wine varietal, country, etc. Discuss whether the wines will be served by the glass, bottle, or small tasting groups. Emphasize the level of wine knowledge and training that your staff will be expected to have. Give a verbal tour through the eyes of a customer who might enter your establishment, noting features such as the romantic cellar-like atmosphere, the high ceilings, and any music or entertainment you will provide.

Show investors that you are prepared for emergencies. State how you will protect your business with the insurance and security policies you will implement, such as the procedures you will follow in the case of overly intoxicated customers.

Make provision for an existing or pending liquor license. Note whether you are taking over a previous owner's license, as well as your timetable for acquiring a new one.

Market Analysis

Show that you are current with the wine bar industry by noting challenges and trends. Pinpoint who your nearest competitors are and how your bar will provide something they cannot, be it outdoor options, sustainably sourced food or wines, or eclectic cuisine emphasis.

Detail the marketing campaigns you will use to get the public aware of your new venture. Indicate how you will become involved in community or charity events, or perhaps serve as an incubator of talent by sponsoring art exhibits of local artists. Show how you will provide educational incentives to people by offering wine appreciation classes. Give examples of the promotions you will offer, such as wine tasting specials on less busy nights during the week. Comment on your pricing structure and any gross margin targets you wish to achieve.

Note your market entry strategy. Designate your opening day and the schedule you will follow to meet deadlines.

Furnish the following documents related to the financial feasibility of the wine bar: historical (if available) and/or projected capital expenditure budget; cash flow statement; break-even analysis; three-year income projections; and a balance sheet. State any funds you may still require.

Request funds in a more formal separate section. State the type and the amount of the funding you need now and in the future. Make note of any foreseeable financial transactions that might impact an investment decision.

Include supplemental information such as leases, licenses and permits, contracts or market research studies in the business plan appendix.

• Funding Universe: Bistro and Wine Bar Business Plan
• Entrepreneur: How to Start a Bar/Club
• Make sure that your financial projections and figures are in line with the amounts you are requesting. Investors want to see that the amount of funding asked for is justified. If there are discrepancies in your estimates, this could hamper your case.
• When putting together your concept for a wine bar, avoid going so far afield that you end up with a wine bar that doesn't make sense. For instance, if you choose to play loud music in conjunction with live broadcasts of sporting events, you will send mixed messages. Stay true to your concept, even though that might limit your client base at first.

Timothea Xi has been writing business and finance articles since 2013. She has worked as an alternative investment adviser in Miami, specializing in managed futures. Xi has also worked as a stockbroker in New York City.

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Wine Bar Business Plan Template

Jan.04, 2017

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Table of Content

Do you want to start a Wine Bar business plan?

Wine bars have become very popular in the last few decades, with wine enthusiasts coming forward to increase their popularity. Even though it is a small niche right now, there is a big potential in the market. 

The business operations are linked in such a way that you need to come up with a great strategy for business plan to successfully run this business.

One of the most important aspects of developing a good business plan for a wine bar or any other business is novelty and market requirements. And both of those aspects can be handled by making a detailed business plan. 

So, if you want to learn how to start a wine bar business, you can follow this business plan. Here, we are presenting the plan for Bouquet & Notes . For reference, you can also look at a relevant plan like business plan for a bar . However, most of your attention should be directed toward plans that are specific to your business.

Executive Summary

2.1 the business.

Bouquet & Notes will be a trendy and classy wine bar started by Angela Hopkins. The bar won’t just target established wine lovers, but it will also cater to new wine enthusiasts by providing them opportunities to learn and explore. In this way, it won’t be a closed club but rather a community experience. 

2.2 Operations of Wine Bar Company

Opening a wine shop business plan includes thorough planning. You have to figure out logistics, finances, locations, marketing, and much more. For her wine bar business plan template, Angela decided to plan out the basic operations of Bouquet & Notes so that it would be easier to map the business later on. 

Angela knew that a good wine bar business plan sample is necessary to stay on track and get loans from banks for business expansion. Therefore, she decided to invest in developing the wine bar business plan pdf that is shown here. 

2.3 Customers of Wine Bar Company

The customers of Bouquet & Notes will belong to a specific niche of people interested in wine. However, as far as work and living styles are concerned, there will be a wide variety. Some of the main customer groups will include:

• Young Wine Enthusiasts
• Established Wine Experts
• Recreational Drinkers
• Vacationers 

2.4 Business Target

The target of the business is to expand the wine tasting and bar business to also serve the young customer group who doesn’t always have the collections to develop their taste. 

The targets we want to achieve financially are as follows:

Company Summary

3.1 company ownership & management.

Bouquet & Notes will not only be owned but also primarily managed by Angela Hopkins. Angele has developed this business plan for a wine bar. She did her MBA, after which she ran her own winery business successfully for ten years. Her experience in the domain allowed her to venture out and start Bouquet & Notes. 

3.2 History of Bouquet & Notes

Angela was always a wine enthusiast but due to the lack of resources, couldn’t reap the benefits until a very late age. Therefore, she decided that she would open a wine bar for all the people like her who love wine but aren’t able to afford private collections. Thus, this wine bar business plan template was developed as soon as she managed to get a hold of financial resources. 

3.3 How the Wine Bar company will be started

Step1: Specify Your Idea

Before you proceed any further with a business idea you have, there is always a need to validate it. Angela knew that she had a good and novel idea; however, she needed to ensure that it would work in the market. Therefore, she developed this wine bar business plan pdf and conducted market research to estimate sales and revenue for 3 years. 

Step2: Define the Brand

Once Angela verified that her idea could work in the market, she set out to define the basic idea of the business in the sample wine bar business plan. In this plan, she included things like the services, customer groups, sales strategy, and financial analysis. 

Step3: Find a Location 

The nature of Bouquet & Notes as a business demands a good location as well. Knowing the importance of a classy yet visible location for the bar, Angela set out to see which bars were available to rent out in the Portland market so she could add the details to her wine bar startup business plan. 

Step4: Establish a Network

One of the most important things in a wine bar business is the exclusivity of the targeted customer domain. Angela knew that her business was perfect for people who loved wine. Therefore, she decided to talk to local vineyards, restaurants, and bars immediately to start building a network that would help her in opening a wine bar business plan . 

Step5: Registration & Licenses 

Selling wine in Portland requires a liquor license. Therefore, Angela decided not only to get the business registered but also to start the process of getting the liquor license.

The backbone of every business and thus a business plan, even a fruit juice bar business plan , is its services. The nature and quality of services determine how successful a business will be. For her wine bar business model, Angela decided to filter down her services to reach a compromise between a regular bar and a wine club. If you are opening a wine bar, you should also make your services unique to your business. 

In this wine bar startup business plan, we are describing the services that will be offered by Bouquet & Notes. You can take help from this sample or other wine bar business plans to decide on the services that will be provided by your business. 

• Guided Wine Tastings

Bouquet & Notes will provide a guided session of wine tasting every week for beginners who are enthusiastic about learning but don’t necessarily have the resources and wine collection. This will be the main offering by Bouquet & Notes as it is a unique offer from our business. 

We will also provide our customers the opportunity to join wine clubs through which they can meet fellow wine enthusiasts of the same expertise level. As part of these clubs, we will offer regular events with a customized selection of exquisite wines. 

• Wine Enthusiast Events

Our business will hold monthly wine enthusiast events across town to increase the attraction for the business and encourage people to become wine enthusiasts. 

• VIP Wine Events

For our more experienced customers who can afford a higher range selection of wines, we will offer specialized VIP wine tasting events where they can access a greater range of wines.

Marketing Analysis of Wine Bar Company

Excellent work.

excellent work, competent advice. Alex is very friendly, great communication. 100% I recommend CGS capital. Thank you so much for your hard work!

If you’re looking to learn how to open a wine bar business, you will need to fine-tune the details about your market. As a business, you need to focus on your marketing plan as well. To plan out her wine bar marketing plan, Angela decided to learn in-depth about her target market. 

In this wine bar business plan sample, we will be detailing marketing details acquired by Bouquet & Notes through the analysis of past, present, and future market trends. To learn how to make a free wine bar business plan, you can study this wine bar business plan example developed by Angela. You can also consult other plans like sports bars business plan . 

Below, we are detailing the market trends for wine bars and the customer details for the wine bar business plan for Bouquet & Notes. You can take help from here to learn how to start a wine bar business of your own. 

5.1 Market Trends

According to Statista, the market size of the wine bar industry was valued at $1.93 billion in 2021, which saw an increase from $1.73 billion in the year 2020. This shows that the demand for wine bars is steadily increasing in the market. Now more than ever, people look forward to relaxing wine-tasting events for vacations and office get-togethers. Therefore, this is a great time to invest in a business plan wine bar enoteca. 

5.2 Marketing Segmentation

The potential customer groups determined through a market analysis in business plan for wine bar are as follows:

Business plan for investors

5.2.1 young wine enthusiasts.

One of the biggest customer groups that Bouquet & Notes wants to target is the young adults who appreciate wine but are limited in their experiences because of a lack of resources and opportunity. We will provide them with a place to start and learn more without being judged. 

5.2.2 Veterans

We will also be catering to established wine appreciators who love wine tasting and trips through vineyards. We will provide them with a place to interact with people who share the same passion for wine as them. 

5.2.3 Recreational Drinkers

This will be our third target group of customers. We will mostly attract them through our regular wine tasting events. This group will include office colleagues and friends. 

5.2.4 Vacationers 

Lastly, we will also cater to vacationers who are interested in trips through vineyards and guided tours and tastings.

5.3 Business Target

The business targets Angela decided to add to the business plan for a wine bar include:

• To become a blend of classic wine bars and rejuvenated bars.
• To offer our services to an expanding customer range through time.
• To provide a greater wine collection each year.
• To gain a net profit of $30k/ month by the end of the first six months to gradually improve wine collection.

5.4 Product Pricing

Our prices will be similar to the market baselines in the industry. However, we will offer flexible packages for young adults as well as wine enthusiasts.

Marketing Strategy

When you have learned how to open a wine bar, you should start learning about your competitors and market. One of the most important steps to opening a wine bar is to understand that marketing matters a lot. It can dictate the loss of a good business and the success of a bad one as it is essential for every plan, even a business plan for a cat cafe .  

To gain attention amongst her competitors, Angela had not only to come up with a unique business model but also a business plan for a wine bar that would put her over the top. And the best way to do that was through a detailed marketing analysis of the wine bar industry. 

Below are described the competitive advantages that Bouquet & Notes has over other businesses in the same niche. You can follow the structure to add a marketing analysis to your own business plan wine bar. 

6.1 Competitive Analysis

• We cater to a flexible range of customers, from beginners to advanced.
• We provide budget-friendly packages for enthusiasts who don’t have a lot of resources.
• We have professional sommeliers to guide wine tastings and vineyard strolls.

6.2 Sales Strategy

• We will provide discounts to first-time wine tasters at all regular events.
• We will advertise through all physical and online networks.
• We will organize small free wine events throughout the city.

6.3 Sales Monthly

6.4 sales yearly, 6.5 sales forecast, personnel plan.

Every business plan for a wine bar, even a hot dog stand business plan has some details about the personnel that will be required for the smooth running of the business. Angela wondered how to start a wine bar with the right number of employees. The list of employees she prepared is given below in this business plan for wine bar . 

7.1 Company Staff

• 4 Sommeliers
• 3 General Guides
• 2 Receptionists
• 1 Sales Executive 
• 2 General Cleaners

7.2 Average Salary of Employees

Financial plan.

Starting a wine bar costs almost as much as starting any other regular business. The costs are more dependent on the scale, location, and type of business. For starting a wine bar business, Angela decided to figure out the costs involved to keep the business afloat while it gained customers. 

In this wine bar business plan template, there is a complete analysis of costs of operations vs. the price of products and services. This information is essential for every business plan despite the nature of the business. So, even an Indian restaurant business plan will require a financial analysis to get started. 

Here, we are providing the financial analysis details for Bouquet & Notes for further guidance and clarification:

8.1 Important Assumptions

8.2 break-even analysis, 8.3 projected profit and loss, 8.3.1 profit monthly, 8.3.2 profit yearly, 8.3.3 gross margin monthly, 8.3.4 gross margin yearly, 8.4 projected cash flow, 8.5 projected balance sheet, 8.6 business ratios.

• How do you make a business plan for a wine bar?

You can learn how to open a wine bar through a well-developed business plan. To make a business plan, you have to follow the steps mentioned above with examples from the startup, Bouquet & Notes.

• How do you make wine bars?

You can learn how to set up a wine bar by following a business plan like the one shown above.

• How much does it cost to open a wine bar in the UK?

The costs of opening a wine bar depend on the scale of the business and the range of its services. So opening a small wine bar will cost less than a large one. The exact cost can only be determined after drafting a startup costs table.

• How do you write a wine bar proposal?

Setting up a wine bar proposal requires in-depth research of business viability, market, and required services. You can write it by gathering the info, sorting things out, setting goals, and following a business plan template.

Download wine bar business plan sample in pdf

OGSCapital’s team has assisted thousands of entrepreneurs with top-rate business plan development, consultancy and analysis. They’ve helped thousands of SME owners secure more than $1.5 billion in funding, and they can do the same for you.

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9 places to nosh on bagels in southern Maine

From old-school spots to foodie favorites, there's a 'hole' lot to try.

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Bread and bagels at The Works Cafe in downtown Portland. Photo by Aimsel Ponti

From New York-style boiled bagels to Montreal-inspired wood-fired ones, there’s lots of great bagels in southern Maine and several shops have the accolades to back that up.

In 2023, Bon Appetit named bagels from Rose Foods and Rover Bagel among the best in the country.

Two years before that,  Food & Wine Magazine put Rover, Forage and Scratch Baking Co. on its list of best bagels in the U.S.

Whether you like yours toasted with cream cheese or as the bread for your breakfast sandwich, you can find plenty of styles and flavors from Biddeford to Brunswick.

BEACH BAGELS

The offerings at Beach Bagels include a French toast and marble bagel, and the cream cheese menu comprises spreads like strawberry, olive and honey walnut. Along with breakfast sandwiches, Beach Bagels has hearty breakfast options like omelets and pancakes. Best of all, you’re steps away from a beach stroll. Just don’t let the seagulls steal your bagel. Advertisement

WHEN: 7 a.m. to 3 p.m. daily WHERE: 34 Old Orchard St., Old Orchard Beach. beachbagels.yolasite.com ______________

Dutchman’s opened in 2022 as a pop-up housed at Nomad pizza in Brunswick’s Fort Andross building. It’s since become a permanent fixture there and uses the pizzeria’s wood-fired ovens to bake its bagels. The hand-shaped, honey-boiled bagels come in plain, roasted garlic, poppy and a bagel-of-the-day flavor.

WHEN: 8 a.m. to 1 p.m. Thursday to Sunday WHERE: Fort Andross, 14 Maine St., Brunswick. dutchmans.me ______________

FORAGE MARKET

Making bagels at Forage Market involves a two-day aging process. The bagels are naturally leavened with wild yeast starter and baked next to a hardwood fire. There are usually five flavors available, including sesame and garlic. Breakfast sandwiches (including vegan options) are available. Forage also has a location in Lewiston. Advertisement

WHEN: 7 a.m. to 1 p.m. Monday to Friday, 8 a.m. to 1 p.m. Saturday and Sunday WHERE: 123 Washington Ave., Portland. foragemarket.com _____________

MISTER BAGEL

There are 10 or so Mister Bagel locations in Maine, including South Portland and Falmouth. It all began with the Portland location, which was the first bagel shop to open in Maine. The late Rick Hartglass started Mister Bagel in 1977, and it is still a family business. Music fans will appreciate the breakfast sandwich menu, which includes The David Bowie (bacon, egg and American cheese), the Jimmy Buffett (egg with roast beef and cheddar) and The Lady Gaga (avocado, salt and pepper, with or without egg).

WHEN: 6:30 a.m. to noon Monday to Friday, 7 a.m. to noon Saturday and Sunday WHERE: 599 Forest Ave., Portland. misterbagelforestave.com ______________

At Rose Foods, the menu varies depending on the day, but there are usually six to eight flavors available. For example, should you pop in on a Friday, you’ll find a poppy and onion bialy (a cousin of the bagel that is not boiled). Rose Foods also makes a number of bagel sandwiches, including the Classic Nova with Nova lox and the Classic Whitefish. Advertisement

WHEN: 7 a.m. to 2 p.m. daily WHERE: 428 Forest Ave., Portland. rosefoods.me

______________

ROVER BAGEL

At Rover Bagel, you’ll find wood-fired plain, poppy, sea salt, sesame and everything bagels available most of the time, and the spread game here is strong with cream cheese options like lemon-thyme-honey cream and chili-garlic.

WHEN: 7 a.m. to 1 p.m. Wednesday to Friday, 8 a.m. to 1 p.m. Saturday, 8 a.m. to noon Sunday WHERE: 10 West Point Lane Suite 10-204, Biddeford (Pepperell Mill). roverbagel.com

______________ Advertisement

SCRATCH BAKING CO.

You haven’t lived until you’ve experienced the line of devoted fans waiting for Scratch Baking Co. to open, especially on weekend mornings. Along with the popular Maine sea salt, plain and other everyday flavors, Scratch has a daily special bagel. There’s honeyed rosemary on Wednesday and jalapeno cheddar on Thursday. Scratch is also famous, at least to locals, for its P-Cheese spread. It’s a pimento cheese recipe made with cheddar, mayo, roasted red peppers and seasoning and was passed down to co-owner and head baker Allison Reid by her grandmother, Mern.

WHEN: 7 a.m. to 1 p.m. Wednesday to Saturday, 7 a.m. to noon Sunday WHERE: 416 Preble St., South Portland. scratchbakingco.com ___________

THE MAINE BAGEL

The Maine Bagel is a drive-thru with several breakfast and other kinds of sandwiches available. With a bagel list that features egg and bialy among the standards, the family-owned spot is the perfect place to stop on your way to Pine Point Beach. The Maine Bagel really shines with a dozen kinds of cream cheese spreads, including raisin-walnut, lox, strawberry, cranberry-nut and bacon-chive.

WHEN: 6:30 a.m. to 2 p.m. Tuesday to Friday, 7 a.m. to 1 p.m. Saturday. WHERE: 117 Route 1, Scarborough. themainebagel.com Advertisement

THE WORKS CAFE

The Works Cafe is an institution on the edge of the Portland’s Old Port. It opened in 1990 as Bagel Works before it changed its name in 2002. The original shop in this regional chain opened in Manchester, Vermont, in 1988, and there are 11 locations around New England, though just the one in Maine. Gone are the ’90s-era banana-walnut bagels and cold pizza cream cheese, but The Works Cafe is still a reliable place to grab a salt, multigrain or cinnamon raisin bagel, among others. The menu also has bowls, sandwiches and smoothies.

WHEN: 6 a.m. to 7 p.m. daily WHERE: 15 Temple St., Portland. workscafe.com

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How To Write a Wine Bar Business Plan + Template

Creating a business plan is essential for any business, but it can be especially helpful for wine bar businesses who want to improve their strategy and/or raise funding.

A well-crafted business plan not only outlines the vision for your company, but also documents a step-by-step roadmap of how you are going to accomplish it. In order to create an effective business plan, you must first understand the components that are essential to its success.

This article provides an overview of the key elements that every wine bar business owner should include in their business plan.

Download the Ultimate Business Plan Template

What is a Wine Bar Business Plan?

A wine bar business plan is a formal written document that describes your company’s business strategy and its feasibility. It documents the reasons you will be successful, your areas of competitive advantage, and it includes information about your team members. Your business plan is a key document that will convince investors and lenders (if needed) that you are positioned to become a successful venture.

Why Write a Wine Bar Business Plan?

A wine bar business plan is required for banks and investors. The document is a clear and concise guide of your business idea and the steps you will take to make it profitable.

Entrepreneurs can also use this as a roadmap when starting their new company or venture, especially if they are inexperienced in starting a business.

Writing an Effective Wine Bar Business Plan

The following are the key components of a successful wine bar business plan:

Executive Summary

The executive summary of a wine bar business plan is a one to two page overview of your entire business plan. It should summarize the main points, which will be presented in full in the rest of your business plan.

• Start with a one-line description of your wine bar company
• Provide a short summary of the key points in each section of your business plan, which includes information about your company’s management team, industry analysis, competitive analysis, and financial forecast among others.

Company Description

This section should include a brief history of your company. Include a short description of how your company started, and provide a timeline of milestones your company has achieved.

If you are just starting your wine bar business, you may not have a long company history. Instead, you can include information about your professional experience in this industry and how and why you conceived your new venture. If you have worked for a similar company before or have been involved in an entrepreneurial venture before starting your wine bar firm, mention this.

You will also include information about your chosen wine bar business model and how, if applicable, it is different from other companies in your industry.

Industry Analysis

The industry or market analysis is an important component of a wine bar business plan. Conduct thorough market research to determine industry trends and document the size of your market. 

Questions to answer include:

• What part of the wine bar industry are you targeting?
• How big is the market?
• What trends are happening in the industry right now (and if applicable, how do these trends support the success of your company)?

You should also include sources for the information you provide, such as published research reports and expert opinions.

Customer Analysis

This section should include a list of your target audience(s) with demographic and psychographic profiles (e.g., age, gender, income level, profession, job titles, interests). You will need to provide a profile of each customer segment separately, including their needs and wants.

For example, a wine bar business’ customers may include both men and women, but their needs will differ. Women may be interested in a wine bar that serves small bites and has a relaxed atmosphere, while men may prefer a place that offers a large selection of wines and televisions for sports viewing.

You can include information about how your customers make the decision to buy from you as well as what keeps them buying from you.

Develop a strategy for targeting those customers who are most likely to buy from you, as well as those that might be influenced to buy your products or wine bar services with the right marketing.

Competitive Analysis

The competitive analysis helps you determine how your product or service will be different from competitors, and what your unique selling proposition (USP) might be that will set you apart in this industry.

For each competitor, list their strengths and weaknesses. Next, determine your areas of competitive differentiation and/or advantage; that is, in what ways are you different from and ideally better than your competitors.

Below are sample competitive advantages your wine bar business may have:

• Exceptional wine selection
• Unique, intimate atmosphere
• Well-educated and experienced staff
• Innovative food menu
• Extensive wine education programs

Marketing Plan

This part of the business plan is where you determine and document your marketing plan. . Your plan should be clearly laid out, including the following 4 Ps.

• Product/Service : Detail your product/service offerings here. Document their features and benefits.
• Price : Document your pricing strategy here. In addition to stating the prices for your products/services, mention how your pricing compares to your competition.
• Place : Where will your customers find you? What channels of distribution (e.g., partnerships) will you use to reach them if applicable?
• Promotion : How will you reach your target customers? For example, you may use social media, write blog posts, create an email marketing campaign, use pay-per-click advertising, or launch a direct mail campaign. Or you may promote your wine bar business via word-of-mouth.

Operations Plan

This part of your wine bar business plan should include the following information:

• How will you deliver your product/service to customers? For example, will you do it in person or over the phone only?
• What infrastructure, equipment, and resources are needed to operate successfully? How can you meet those requirements within budget constraints?

The operations plan is where you also need to include your company’s business policies. You will want to establish policies related to everything from customer service to pricing, to the overall brand image you are trying to present.

Finally, and most importantly, in your Operations Plan, you will lay out the milestones your company hopes to achieve within the next five years. Create a chart that shows the key milestone(s) you hope to achieve each quarter for the next four quarters, and then each year for the following four years. Examples of milestones for a wine bar business include reaching $X in sales. Other examples include expanding to a second location or adding a new service.

Management Team

List your team members here including their names and titles, as well as their expertise and experience relevant to your specific wine bar industry. Include brief biography sketches for each team member.

Particularly if you are seeking funding, the goal of this section is to convince investors and lenders that your team has the expertise and experience to execute on your plan. If you are missing key team members, document the roles and responsibilities you plan to hire for in the future.

Financial Plan

Here you will include a summary of your complete and detailed financial plan (your full financial projections go in the Appendix). 

This includes the following three financial statements:

Income Statement

Your income statement should include:

• Revenue : how much revenue you generate.
• Cost of Goods Sold : These are your direct costs associated with generating revenue. This includes labor costs, as well as the cost of any equipment and supplies used to deliver the product/service offering.
• Net Income (or loss) : Once expenses and revenue are totaled and deducted from each other, this is the net income or loss.

Sample Income Statement for a Startup Wine Bar Business

Balance sheet.

Include a balance sheet that shows your assets, liabilities, and equity. Your balance sheet should include:

• Assets : All of the things you own (including cash).
• Liabilities : This is what you owe against your company’s assets, such as accounts payable or loans.
• Equity : The worth of your business after all liabilities and assets are totaled and deducted from each other.

Sample Balance Sheet for a Startup Wine Bar Business

Cash flow statement.

Include a cash flow statement showing how much cash comes in, how much cash goes out and a net cash flow for each year. The cash flow statement should include:

• Cash Flow From Operations
• Cash Flow From Investments
• Cash Flow From Financing

Below is a sample of a projected cash flow statement for a startup wine bar business.

Sample Cash Flow Statement for a Startup Wine Bar Business

You will also want to include an appendix section which will include:

• Your complete financial projections
• A complete list of your company’s business policies and procedures related to the rest of the business plan (marketing, operations, etc.)
• Any other documentation which supports what you included in the body of your business plan.

Writing a good business plan gives you the advantage of being fully prepared to launch and/or grow your wine bar company. It not only outlines your business vision but also provides a step-by-step process of how you are going to accomplish it.

A well-written business plan is an essential tool for any wine bar entrepreneur. By taking the time to write a comprehensive business plan, you will be giving your wine bar company the best chance for success.  

Finish Your Wine Bar Business Plan in 1 Day!

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Money blog: Loud budgeting - the taboo-busting money hack you can do without giving up daily coffee

Created accidentally by a comedian, "loud budgeting" is breaking down the taboo of speaking about money. Read this and the rest of our Weekend Money features, and leave a comment, and we'll be back with rolling personal finance and consumer news on Monday.

Sunday 12 May 2024 08:58, UK

Weekend Money

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By Jess Sharp , Money team 

Money saving trends are constantly popping up on social media - but one in particular has been gaining huge amounts of attention.

Created accidentally by a comedian, loud budgeting is breaking down the taboo of speaking about money.

The idea is based on being firmer/more vocal about your financial boundaries in social situations and setting out what you are happy to spend your money on, instead of "Keeping up with the Joneses". 

On TikTok alone, videos published under the hashtag #loudbudgeting have garnered more than 30 million views - and that figure is continuing to climb. 

We spoke to Lukas Battle - the 26-year-old who unintentionally created the trend as part of a comedy sketch. 

Based in New York, he came up with the term in a skit about the "quiet luxury" hype, which had spread online in 2023 inspired by shows like Succession. 

The term was used for humble bragging about your wealth with expensive items that were subtle in their design - for example, Gwyneth Paltrow's  £3,900 moss green wool coat from The Row, which she wore during her ski resort trial...

"I was never a big fan of the quiet luxury trend, so I just kind of switched the words and wrote 'loud budgeting is in'. I'm tired of spending money and I don't want to pretend to be rich," Lukas said. 

"That's how it started and then the TikTok comments were just obsessed with that original idea." 

This was the first time he mentioned it...

Lukas explained that it wasn't about "being poor" but about not being afraid of sharing your financial limits and "what's profitable for you personally". 

"It's not 'skip a coffee a day and you'll become a millionaire'."

While talking money has been seen as rude or taboo, he said it's something his generation is more comfortable doing. 

"I've seen more debate around the topic and I think people are really intrigued and attracted by the idea," he said. 

"It's just focusing your spending and time on things you enjoy and cutting out the things you might feel pressured to spend your money on."  

He has incorporated loud budgeting into his own life, telling his friends "it's free to go outside" and opting for cheaper dinner alternatives.

"Having the terminology and knowing it's a trend helps people understand it and there's no awkward conversation around it," he said. 

The trend has been a big hit with so-called American "finfluencers", or "financial influencers", but people in the UK have started practising it as well. 

Mia Westrap has taken up loud budgeting by embarking on a no-buy year and sharing her finances with her 11.3k TikTok followers. 

Earning roughly £2,100 a month, she spends around £1,200 on essentials, like rent, petrol and car insurance, but limits what else she can purchase. 

Clothes, fizzy drinks, beauty treatments, makeup, dinners out and train tickets are just some things on her "red list". 

The 26-year-old PHD student first came across the idea back in 2017, but decided to take up the challenge this year after realising she was living "pay check to pay check". 

She said her "biggest fear" in the beginning was that her friends wouldn't understand what she was doing, but she found loud budgeting helped. 

"I'm still trying my best to just go along with what everyone wants to do but I just won't spend money while we do it and my friends don't mind that, we don't make a big deal out of it," she said. 

So far, she has been able to save £1,700, and she said talking openly about her money has been "really helpful". 

"There's no way I could have got this far if I wasn't baring my soul to the internet about the money I have spent. It has been a really motivating factor."

Financial expert John Webb said loud budgeting has the ability to help many "feel empowered" and create a "more realistic" relationship with money.

"This is helping to normalise having open and honest conversations about finances," the consumer affair manager at Experien said. 

"It can also reduce the anxiety some might have by keeping their financial worries to themselves." 

However, he warned it's important to be cautious and to take the reality of life into consideration. 

"It could cause troubles within friendship groups if they're not on the same page as you or have different financial goals," he said.

"This challenge isn't meant to stop you from having fun, but it is designed to help people become more conscious and intentional when it comes to money, and reduce the stigma around talking about it." 

Rightmove's keyword tool shows Victorian-era houses are the most commonly searched period properties, with people drawn to their ornate designs and features.

Georgian and Edwardian-style are second and third respectively, followed by Tudor properties. Regency ranked in fifth place.

Rightmove property expert Tim Bannister said: "Home hunters continue to be captivated by the character and charm of properties that we see in period dramas.

"Victorian homes remain particularly popular, characterised by their historic charm, solid construction, and spacious interiors. You'll often find Victorian houses in some of the most desirable locations which include convenient access to schools and transport links."

Throughout the week Money blog readers have shared their thoughts on the stories we've been covering, with the most correspondence coming in on...

• A hotly contested debate on the best brand of tea
• Downsizing homes
• The cost of Michelin-starred food

Job interview mistakes

On Wednesday we reported on a new £12m ad from PG Tips in response to it falling behind rivals such as Twinings, Yorkshire Tea and Tetley....

We had lots of comments like this...

How on earth was the PG Tips advert so expensive? I prefer Tetley tea, PG Tips is never strong enough flavour for me. Shellyleppard

The reason for the sales drop with PG Tips could be because they increased the price and reduced the quantity of bags from 240 to 180 - it's obvious. Royston

And then this question which we've tried to answer below...

Why have PG Tips changed from Pyramid shape tea bags, to a square? Sam

Last year PG Tips said it was changing to a square bag that left more room for leaves to infuse, as the bags wouldn't fold over themselves.

We reported on data showing how downsizing could save you money for retirement - more than £400,000, in some regions, by swapping four beds for two.

Some of our readers shared their experiences...

We are downsizing and moving South so it's costing us £100k extra for a smaller place, all money from retirement fund. AlanNorth

Interesting read about downsizing for retirement. We recently did this to have the means to retire early at 52. However, we bought a house in the south of France for the price of a flat in our town in West Sussex. Now living the dream! OliSarah

How much should we pay for food?

Executive chef at London's two-Michelin-starred Ikoyi, Jeremy Chan, raised eyebrows when he suggested to the Money blog that Britons don't pay enough for restaurant food.

Ikoyi, the 35th best restaurant in the world, charges £320 for its tasting menu. 

"I don't think people pay enough money for food, I think we charge too little, [but] we want to always be accessible to as many people as possible, we're always trying our best to do that," he said, in a piece about his restaurant's tie up with Uber Eats... 

We had this in... 

Are they serious? That is two weeks' worth of food shopping for me, if the rich can afford this "tasting menu" then they need to be taxed even more by the government, it's just crazy! Steve T

If the rate of pay is proportionate to the vastly overpriced costs of the double Michelin star menu, I would gladly peel quail eggs for four-hour stints over continuing to be abused as a UK supply teacher. AndrewWard

Does this two-star Michelin star chef live in the real world? Who gives a toss if he stands and peels his quails eggs for four hours, and he can get the best turbot from the fishmonger fresh on a daily basis? It doesn't justify the outrageous price he is charging for his tasting menu. Topaztraveller

Chefs do make me laugh, a steak is just a steak, they don't make the meat! They just cook it like the rest of us, but we eat out because we can't be bothered cooking! StevieGrah

Finally, many of you reacted to this feature on common mistakes in job interviews...

Those 10 biggest mistakes people make in interviews is the dumbest thing I've ever read. They expect all that and they'll be offering a £25k a year job. Why wouldn't I want to know about benefits and basic sick pay? And also a limp handshake? How's that relevant to how you work? Jre90

Others brought their own tips...

Whenever I go for an interview I stick to three points: 1. Be yourself 2. Own the interview 3. Wear the clothes that match the job you are applying Kevin James Blakey

From Sunday, eligible working parents of children from nine-months-old in England will be able to register for access to up to 15 free hours of government-funded childcare per week.

This will then be granted from September. 

Check if you're eligible  here  - or read on for our explainer on free childcare across the UK.

Three and four year olds

In England, all parents of children aged three and four in England can claim 15 hours of free childcare per week, for 1,140 hours (38 weeks) a year, at an approved provider.

This is a universal offer open to all.

It can be extended to 30 hours where both parents (or the sole parent) are in work, earn the weekly minimum equivalent of 16 hours at the national minimum or living wage, and have an income of less than £100,000 per year.

Two year olds

Previously, only parents in receipt of certain benefits were eligible for 15 hours of free childcare.

But, as of last month, this was extended to working parents.

This is not a universal offer, however.

A working parent must earn more than £8,670 but less than £100,000 per year. For couples, the rule applies to both parents.

Nine months old

In September, this same 15-hour offer will be extended to working parents of children aged from nine months. From 12 May, those whose children will be at least nine months old on 31 August can apply to received the 15 hours of care from September.

From September 2025

The final change to the childcare offer in England will be rolled out in September 2025, when eligible working parents of all children under the age of five will be able to claim 30 hours of free childcare a week.

In some areas of Wales, the Flying Start early years programme offers 12.5 hours of free childcare for 39 weeks, for eligible children aged two to three. The scheme is based on your postcode area, though it is currently being expanded.

All three and four-year-olds are entitled to free early education of 10 hours per week in approved settings during term time under the Welsh government's childcare offer.

Some children of this age are entitled to up to 30 hours per week of free early education and childcare over 48 weeks of the year. The hours can be split - but at least 10 need to be used on early education.

To qualify for this, each parent must earn less than £100,000 per year, be employed and earn at least the equivalent of working 16 hours a week at the national minimum wage, or be enrolled on an undergraduate, postgraduate or further education course that is at least 10 weeks in length.

All three and four-year-olds living in Scotland are entitled to at least 1,140 hours per year of free childcare, with no work or earnings requirements for parents. 

This is usually taken as 30 hours per week over term time (38 weeks), though each provider will have their own approach.

Some households can claim free childcare for two-year-olds. To be eligible you have to be claiming certain benefits such as Income Support, Jobseeker's Allowance or Universal Credit, or have a child that is in the care of their local council or living with you under a guardianship order or kinship care order.

Northern Ireland

There is no scheme for free childcare in Northern Ireland. Some other limited support is available.

Working parents can access support from UK-wide schemes such as tax credits, Universal Credit, childcare vouchers and tax-free childcare.

Aside from this, all parents of children aged three or four can apply for at least 12.5 hours a week of funded pre-school education during term time. But over 90% of three-year-olds have a funded pre-school place - and of course this is different to childcare.

What other help could I be eligible for?

Tax-free childcare  - Working parents in the UK can claim up to £500 every three months (up to £2,000 a year) for each of their children to help with childcare costs. 

If the child is disabled, the amount goes up to £1,000 every three months (up to £4,000 a year).

To claim the benefit, parents will need to open a tax-free childcare account online. For every 80p paid into the account, the government will top it up by 20p.

The scheme is available until the September after the child turns 11.

Universal credit  - Working families on universal credit can claim back up to 85% of their monthly childcare costs, as long as the care is paid for upfront. The most you can claim per month is £951 for one child or £1,630 for two or more children.

Tax credits -  People claiming working tax credit can get up to 70% of what they pay for childcare if their costs are no more than £175 per week for one child or £300 per work for multiple children.

Two big economic moments dominated the news agenda in Money this week - interest rates and GDP.

As expected, the Bank of England held the base rate at 5.25% on Wednesday - but a shift in language was instructive about what may happen next.

Bank governor Andrew Bailey opened the door to a summer cut to 5%, telling reporters that an easing of rates at the next Monetary Policy Committee meeting on 20 June was neither ruled out nor a fait accompli.

More surprisingly, he suggested that rate cuts, when they start, could go deeper "than currently priced into market rates".

He refused to be drawn on what that path might look like - but markets had thought rates could bottom out at 4.5% or 4.75% this year, and potentially 3.5% or 4% next.

"To make sure that inflation stays around the 2% target - that inflation will neither be too high nor too low - it's likely that we will need to cut Bank rate over the coming quarters and make monetary policy somewhat less restrictive over the forecast period," Mr Bailey said.

You can read economics editor Ed Conway's analysis of the Bank's decision here ...

On Friday we discovered the UK is no longer in recession.

Gross domestic product (GDP) grew by 0.6% between January and March, the Office for National Statistics said.

This followed two consecutive quarters of the economy shrinking.

The data was more positive than anticipated.

"Britain is not just out of recession," wrote Conway. "It is out of recession with a bang."

The UK has seen its fastest growth since the tailend of the pandemic - and Conway picked out three other reasons for optimism.

1/ An economic growth rate of 0.6% is near enough to what economists used to call "trend growth". It's the kind of number that signifies the economy growing at more or less "normal" rates.

2/ 0.6% means the UK is, alongside Canada, the fastest-growing economy in the G7 (we've yet to hear from Japan, but economists expect its economy to contract in the first quarter).

3/ Third, it's not just gross domestic product that's up. So too is gross domestic product per head - the number you get when you divide our national income by every person in the country. After seven years without any growth, GDP per head rose by 0.4% in the first quarter.

GDP per head is a more accurate yardstick for the "feelgood factor", said Conway - perhaps meaning people will finally start to feel better off.

For more on where Friday's figures leaves us, listen to an Ian King Business Podcast special...

The Money blog is your place for consumer news, economic analysis and everything you need to know about the cost of living - bookmark news.sky.com/money .

It runs with live updates every weekday - while on Saturdays we scale back and offer you a selection of weekend reads.

Check them out this morning and we'll be back on Monday with rolling news and features.

The Money team is Emily Mee, Bhvishya Patel, Jess Sharp, Katie Williams, Brad Young and Ollie Cooper, with sub-editing by Isobel Souster. The blog is edited by Jimmy Rice.

If you've missed any of the features we've been running in Money this year, or want to check back on something you've previously seen in the blog, this archive of our most popular articles may help...

Loaves of bread have been recalled from shelves in Japan after they were found to contain the remains of a rat.

Production of the bread in Tokyo has been halted after parts of a "small animal" were found by at least two people.

Pasco Shikishima Corp, which produces the bread, said 104,000 packages have been recalled as it apologised and promised compensation.

A company representative told Sky News's US partner network, NBC News, that a "small black rat" was found in the bread. No customers were reported to have fallen ill as a result of ingesting the contaminated bread.

"We deeply apologise for the serious inconvenience and trouble this has caused to our customers, suppliers, and other concerned parties," the spokesman said.

Pasco added in a separate statement that "we will do our utmost to strengthen our quality controls so that this will never happen again. We ask for your understanding and your co-operation."

Japanese media reports said at least two people who bought the bread in the Gunma prefecture, north-west of Tokyo, complained to the company about finding a rodent in the bread.

Record levels of shoplifting appear to be declining as fewer shopkeepers reported thefts last year, new figures show. 

A survey by the Office for National Statistics shows 26% of retailers experienced customer theft in 2023, down from a record high of 28% in 2022.

This comes despite a number of reports suggesting shoplifting is becoming more frequent. 

A  separate ONS finding , which used police crime data, showed reports of shoplifting were at their highest level in 20 years in 2023, with law enforcements logging 430,000 instances of the crime.

Let's get you up to speed on the biggest business news of the past 24 hours. 

A privately owned used-car platform is circling Cazoo Group, its stricken US-listed rival, which is on the brink of administration.

Sky News has learnt that Motors.co.uk is a leading contender to acquire Cazoo's marketplace operation, which would include its brand and intellectual property assets.

The process to auction the used-car platform's constituent parts comes after it spent tens of millions of pounds on sponsorship deals in football, snooker and darts in a rapid attempt to gain market share.

The owner of British Airways has reported a sharp rise in profits amid soaring demand for trips and a fall in the cost of fuel.

International Airlines Group said its operating profit for the first three months of the year was €68m (£58.5m) - above expectations and up from €9m (£7.7m) during the same period in 2023.

The company, which also owns Aer Lingus, Iberia and Vueling, said earnings had soared thanks to strong demand, particularly over the Easter holidays.

The prospect of a strike across Tata Steel's UK operations has gained further traction after a key union secured support for industrial action.

Community, which has more than 3,000 members, said 85% voted in favour of fighting the India-owned company's plans for up to 2,800 job losses, the majority of them at the country's biggest steelworks in Port Talbot, South Wales.

Tata confirmed last month it was to press ahead with the closure of the blast furnaces at the plant, replacing them with electric arc furnaces to reduce emissions and costs.

In doing so, the company rejected an alternative plan put forward by the Community, GMB and Unite unions that, they said, would raise productivity and protect jobs across the supply chain.

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