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The Importance of Presentation Skills: That You Must Know About

Uncover The Importance of Presentation Skills in this comprehensive blog. Begin with a brief introduction to the art of effective presentations and its wide-reaching significance. Delve into the vital role of presentation skills in both your personal and professional life, understanding how they can shape your success.

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Table of Contents  

1) A brief introduction to Presentation Skills 

2) Importance of Presentation Skills in personal life 

3) Importance of Presentation Skills in professional life 

4) Tips to improve your Presentation Skills 

5) Conclusion 

A brief introduction to Presentation Skills  

Presentation skills can be defined as the ability to deliver information confidently and persuasively to engage and influence the audience. Be it in personal or professional settings; mastering Presentation Skills empowers individuals to convey their ideas with clarity, build confidence, and leave a lasting impression. From public speaking to business pitches, honing these skills can lead to greater success in diverse spheres of life.  You can also refer to various presentation skills interview questions and answer to build you confidence! This blog will also look into the advantages and disadvantages of presentations .It is therefore important to understand the elements of presentations .

Importance of Presentation Skills in personal life  

Effective Presentation skills are not limited to professional settings alone; they play a significant role in personal life as well. Let us now dive deeper into the Importance of Presentation Skills in one’s personal life:    

Expressing ideas clearly   

In day-to-day conversations with family, friends, or acquaintances, having good Presentation skills enables you to articulate your thoughts and ideas clearly. Whether you're discussing plans for the weekend or sharing your opinions on a particular topic, being an effective communicator encourages better understanding and engagement. 

Enhancing social confidence  

Many individuals struggle with social anxiety or nervousness in social gatherings. Mastering Presentation skills helps boost self-confidence, making it easier to navigate social situations with ease. The ability to present yourself confidently and engage others in conversation enhances your social life and opens doors to new relationships. 

Creating memories on special occasions  

There are moments in life that call for public speaking, such as proposing a toast at a wedding, delivering a speech at a family gathering, or giving a Presentation during special events. Having polished Presentation skills enables you to leave a positive and lasting impression on the audience, making these occasions even more memorable. 

Handling challenging conversations  

Life often presents challenging situations that require delicate communication, such as expressing condolences or resolving conflicts. Strong Presentation skills help you convey your feelings and thoughts sensitively, encouraging effective and empathetic communication during difficult times. 

Building stronger relationships  

Being a skilled presenter means being a good listener as well. Active listening is a fundamental aspect of effective Presentations, and when applied in personal relationships, it strengthens bonds and builds trust. Empathising with others and showing genuine interest in their stories and opinions enhances the quality of your relationships. 

Advocating for personal goals  

Whether you're pursuing personal projects or seeking support for a cause you're passionate about, the ability to present your ideas persuasively helps garner support and enthusiasm from others. This can be beneficial in achieving personal goals and making a positive impact on your community. 

Inspiring and motivating others  

In one’s personal life, Presentation skills are not just about delivering formal speeches; they also involve inspiring and motivating others through your actions and words. Whether you're sharing your experiences, mentoring someone, or encouraging loved ones during tough times, your Presentation skills can be a source of inspiration for others. 

Exuding leadership traits  

Effective Presentation skills go hand in hand with leadership qualities. Being able to communicate clearly and influence others' perspectives positions you as a leader within your family, social circles, or community. Leadership in personal life involves guiding and supporting others towards positive outcomes. 

Unlock your full potential as a presenter with our Presentation Skills Training Course. Join now!  

Importance of Presentation Skills in professional life  

Effective Presentation skills are a vital asset for career growth and success in professional life. Let us now explore the importance of Presentation skills for students and workers:  

Impressing employers and clients  

During job interviews or business meetings, a well-delivered Presentation showcases your knowledge, confidence, and ability to communicate ideas effectively. It impresses employers, clients, and potential investors, leaving a positive and memorable impression that can tilt the scales in your favour. 

Advancing in your career  

In the corporate world, promotions and career advancements often involve presenting your achievements, ideas, and future plans to decision-makers. Strong Presentation skills demonstrate your leadership potential and readiness for higher responsibilities, opening doors to new opportunities. 

Effective team collaboration  

As a professional, you often need to present projects, strategies, or updates to your team or colleagues. A compelling Presentation facilitates better understanding and association among team members, leading to more productive and successful projects. 

Persuasive selling techniques  

For sales and marketing professionals, Presentation skills are instrumental in persuading potential customers to choose your products or services. An engaging sales pitch can sway buying decisions, leading to increased revenue and business growth. 

Creating impactful proposals  

In the corporate world, proposals are crucial for securing new partnerships or business deals. A well-structured and compelling Presentation can make your proposal stand out and increase the chances of successful negotiations. 

Gaining and retaining clients  

Whether you are a freelancer, consultant, or business owner, Presentation skills play a key role in winning and retaining clients. A captivating Presentation not only convinces clients of your capabilities but also builds trust and promotes long-term relationships. 

Enhancing public speaking engagements  

Professional life often involves speaking at conferences, seminars, or industry events. Being a confident and engaging speaker allows you to deliver your message effectively, position yourself as an expert, and expand your professional network. 

Influencing stakeholders and decision-makers  

As you climb the corporate ladder, you may find yourself presenting to senior management or board members. Effective Presentations are essential for gaining support for your ideas, projects, or initiatives from key stakeholders. 

Handling meetings and discussions  

In meetings, being able to present your thoughts clearly and concisely contributes to productive discussions and efficient decision-making. It ensures that your ideas are understood and considered by colleagues and superiors. 

Professional development  

Investing time in honing Presentation skills is a form of professional development. As you become a more effective presenter, you become a more valuable asset to your organisation and industry. 

Building a personal brand  

A strong personal brand is vital for professional success. Impressive Presentations contribute to building a positive reputation and positioning yourself as a thought leader or industry expert. 

Career transitions and interviews  

When seeking new opportunities or transitioning to a different industry, Presentation Skills are essential for communicating your transferable skills and showcasing your adaptability to potential employers. 

Take your Presentations to the next level with our Effective Presentation Skills & Techniques Course. Sign up today!  

Tips to improve your Presentation Skills  

Now that you know about the importance of presentation skills in personal and professional life, we will now provide you with tips to Improve Your Presentation Skills .

1) Know your audience: Understand the demographics and interests of your audience to tailor your Presentation accordingly. 

2) Practice regularly: Rehearse your speech multiple times to refine content and delivery. 

3) Seek feedback: Gather feedback from peers or mentors to identify areas for improvement. 

4) Manage nervousness: Use relaxation techniques to overcome nervousness before presenting. 

5) Engage with eye contact: Maintain eye contact with the audience to establish a connection. 

6) Use clear visuals: Utilise impactful visuals to complement your spoken words. 

7) Emphasise key points: Highlight important information to enhance audience retention. 

8) Employ body language: Use confident and purposeful gestures to convey your message. 

9) Handle Q&A confidently: Prepare for potential questions and answer them with clarity. 

10) Add personal stories: Include relevant anecdotes to make your Presentation more relatable.   

All in all, Presentation skills are a valuable asset, impacting both personal and professional realms of life. By mastering these skills, you can become a more effective communicator, a confident professional, and a persuasive influencer. Continuous improvement and adaptation to technological advancements will ensure you stay ahead in this competitive world. 

Want to master the art of impactful Presentations? Explore our Presentation Skills Courses and elevate your communication prowess!  

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Ideas and insights from Harvard Business Publishing Corporate Learning

Powerful and Effective Presentation Skills: More in Demand Now Than Ever

When we talk with our L&D colleagues from around the globe, we often hear that presentation skills training is one of the top opportunities they’re looking to provide their learners. And this holds true whether their learners are individual contributors, people managers, or senior leaders. This is not surprising.

Effective communications skills are a powerful career activator, and most of us are called upon to communicate in some type of formal presentation mode at some point along the way.

For instance, you might be asked to brief management on market research results, walk your team through a new process, lay out the new budget, or explain a new product to a client or prospect. Or you may want to build support for a new idea, bring a new employee into the fold, or even just present your achievements to your manager during your performance review.

And now, with so many employees working from home or in hybrid mode, and business travel in decline, there’s a growing need to find new ways to make effective presentations when the audience may be fully virtual or a combination of in person and remote attendees.

Whether you’re making a standup presentation to a large live audience, or a sit-down one-on-one, whether you’re delivering your presentation face to face or virtually, solid presentation skills matter.

Even the most seasoned and accomplished presenters may need to fine-tune or update their skills. Expectations have changed over the last decade or so. Yesterday’s PowerPoint which primarily relied on bulleted points, broken up by the occasional clip-art image, won’t cut it with today’s audience.

The digital revolution has revolutionized the way people want to receive information. People expect presentations that are more visually interesting. They expect to see data, metrics that support assertions. And now, with so many previously in-person meetings occurring virtually, there’s an entirely new level of technical preparedness required.

The leadership development tools and the individual learning opportunities you’re providing should include presentation skills training that covers both the evergreen fundamentals and the up-to-date capabilities that can make or break a presentation.

So, just what should be included in solid presentation skills training? Here’s what I think.

The fundamentals will always apply When it comes to making a powerful and effective presentation, the fundamentals will always apply. You need to understand your objective. Is it strictly to convey information, so that your audience’s knowledge is increased? Is it to persuade your audience to take some action? Is it to convince people to support your idea? Once you understand what your objective is, you need to define your central message. There may be a lot of things you want to share with your audience during your presentation, but find – and stick with – the core, the most important point you want them to walk away with. And make sure that your message is clear and compelling.

You also need to tailor your presentation to your audience. Who are they and what might they be expecting? Say you’re giving a product pitch to a client. A technical team may be interested in a lot of nitty-gritty product detail. The business side will no doubt be more interested in what returns they can expect on their investment.

Another consideration is the setting: is this a formal presentation to a large audience with questions reserved for the end, or a presentation in a smaller setting where there’s the possibility for conversation throughout? Is your presentation virtual or in-person? To be delivered individually or as a group? What time of the day will you be speaking? Will there be others speaking before you and might that impact how your message will be received?

Once these fundamentals are established, you’re in building mode. What are the specific points you want to share that will help you best meet your objective and get across your core message? Now figure out how to convey those points in the clearest, most straightforward, and succinct way. This doesn’t mean that your presentation has to be a series of clipped bullet points. No one wants to sit through a presentation in which the presenter reads through what’s on the slide. You can get your points across using stories, fact, diagrams, videos, props, and other types of media.

Visual design matters While you don’t want to clutter up your presentation with too many visual elements that don’t serve your objective and can be distracting, using a variety of visual formats to convey your core message will make your presentation more memorable than slides filled with text. A couple of tips: avoid images that are cliched and overdone. Be careful not to mix up too many different types of images. If you’re using photos, stick with photos. If you’re using drawn images, keep the style consistent. When data are presented, stay consistent with colors and fonts from one type of chart to the next. Keep things clear and simple, using data to support key points without overwhelming your audience with too much information. And don’t assume that your audience is composed of statisticians (unless, of course, it is).

When presenting qualitative data, brief videos provide a way to engage your audience and create emotional connection and impact. Word clouds are another way to get qualitative data across.

Practice makes perfect You’ve pulled together a perfect presentation. But it likely won’t be perfect unless it’s well delivered. So don’t forget to practice your presentation ahead of time. Pro tip: record yourself as you practice out loud. This will force you to think through what you’re going to say for each element of your presentation. And watching your recording will help you identify your mistakes—such as fidgeting, using too many fillers (such as “umm,” or “like”), or speaking too fast.

A key element of your preparation should involve anticipating any technical difficulties. If you’ve embedded videos, make sure they work. If you’re presenting virtually, make sure that the lighting is good, and that your speaker and camera are working. Whether presenting in person or virtually, get there early enough to work out any technical glitches before your presentation is scheduled to begin. Few things are a bigger audience turn-off than sitting there watching the presenter struggle with the delivery mechanisms!

Finally, be kind to yourself. Despite thorough preparation and practice, sometimes, things go wrong, and you need to recover in the moment, adapt, and carry on. It’s unlikely that you’ll have caused any lasting damage and the important thing is to learn from your experience, so your next presentation is stronger.

How are you providing presentation skills training for your learners?

Manika Gandhi is Senior Learning Design Manager at Harvard Business Publishing Corporate Learning. Email her at [email protected] .

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How to Look and Sound Confident During a Presentation

• Carmine Gallo

Your audience will make up their minds about you in seconds.

How you look and sound during a speech or presentation are going to make a big impression on your audience. Within seconds, listeners will decide whether you are trustworthy, and they will do it based on your body language and vocal attributes. The good news is that there is plenty of hard evidence that explains how you can give the appearance of confidence and competence — even if you’re nervous or timid on the inside. To look confident, make eye contact, keep an open posture, and use gestures to emphasize your message. To sound confident, eliminate filler words, take time to pause before important messages, and vary your pace.

You’ve crafted the message and created the slides for your next presentation. Now it’s time to wow the audience. How you look and sound are going to make a big impression — and your audience will form opinions quickly .

• Carmine Gallo is a Harvard University instructor, keynote speaker, and author of 10 books translated into 40 languages. Gallo is the author of The Bezos Blueprint: Communication Secrets of the World’s Greatest Salesman  (St. Martin’s Press).

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• CAREER GUIDE
• 12 May 2021

Good presentation skills benefit careers — and science

• David Rubenson 0

David Rubenson is the director of the scientific-communications firm No Bad Slides ( nobadslides.com ) in Los Angeles, California.

You can also search for this author in PubMed   Google Scholar

You have full access to this article via your institution.

A better presentation culture can save the audience and the larger scientific world valuable time and effort. Credit: Shutterstock

In my experience as a presentation coach for biomedical researchers, I have heard many complaints about talks they attend: too much detail, too many opaque visuals, too many slides, too rushed for questions and so on. Given the time scientists spend attending presentations, both in the pandemic’s virtual world and in the ‘face-to-face’ one, addressing these complaints would seem to be an important challenge.

I’m dispirited that being trained in presentation skills, or at least taking more time to prepare presentations, is often not a high priority for researchers or academic departments. Many scientists feel that time spent improving presentations detracts from research or clocking up the numbers that directly affect career advancement — such as articles published and the amount of grant funding secured. Add in the pressing, and sometimes overwhelming, bureaucratic burdens associated with working at a major biomedical research institute, and scientists can simply be too busy to think about changing the status quo.

Improving presentations can indeed be time-consuming. But there are compelling reasons for researchers to put this near the top of their to-do list.

You’re probably not as good a presenter as you think you are

Many scientists see problems in colleagues’ presentations, but not their own. Having given many lousy presentations, I know that it is all too easy to receive (and accept) plaudits; audiences want to be polite. However, this makes it difficult to get an accurate assessment of how well you have communicated your message.

Why your scientific presentation should not be adapted from a journal article

With few exceptions, biomedical research presentations are less effective than the speaker would believe. And with few exceptions, researchers have little appreciation of what makes for a good presentation. Formal training in presentation techniques (see ‘What do scientists need to learn?’) would help to alleviate these problems.

Improving a presentation can help you think about your own research

A well-designed presentation is not a ‘data dump’ or an exercise in advanced PowerPoint techniques. It is a coherent argument that can be understood by scientists in related fields. Designing a good presentation forces a researcher to step back from laboratory procedures and organize data into themes; it’s an effective way to consider your research in its entirety.

You might get insights from the audience

Overly detailed presentations typically fill a speaker’s time slot, leaving little opportunity for the audience to ask questions. A comprehensible and focused presentation should elicit probing questions and allow audience members to suggest how their tools and methods might apply to the speaker’s research question.

Many have suggested that multidisciplinary collaborations, such as with engineers and physical scientists, are essential for solving complex problems in biomedicine. Such innovative partnerships will emerge only if research is communicated clearly to a broad range of potential collaborators.

It might improve your grant writing

Many grant applications suffer from the same problem as scientific presentations — too much detail and a lack of clearly articulated themes. A well-designed presentation can be a great way to structure a compelling grant application: by working on one, you’re often able to improve the other.

It might help you speak to important, ‘less-expert’ audiences

As their career advances, it is not uncommon for scientists to increasingly have to address audiences outside their speciality. These might include department heads, deans, philanthropic foundations, individual donors, patient groups and the media. Communicating effectively with scientific colleagues is a prerequisite for reaching these audiences.

Collection: Conferences

Better presentations mean better science

An individual might not want to spend 5 hours improving their hour-long presentation, but 50 audience members might collectively waste 50 hours listening to that individual’s mediocre effort. This disparity shows that individual incentives aren’t always aligned with society’s scientific goals. An effective presentation can enhance the research and critical-thinking skills of the audience, in addition to what it does for the speaker.

What do scientists need to learn?

Formal training in scientific presentation techniques should differ significantly from programmes that stress the nuances of public speaking.

The first priority should be to master basic presentation concepts, including:

• How to build a concise scientific narrative.

• Understanding the limitations of slides and presentations.

• Understanding the audience’s time and attention-span limitations .

• Building a complementary, rather than repetitive, relationship between what the speaker says and what their slides show.

The training should then move to proper slide design, including:

• The need for each slide to have an overarching message.

• Using slide titles to help convey that message.

• Labelling graphs legibly.

• Deleting superfluous data and other information.

• Reducing those 100-word text slides to 40 words (or even less) without losing content.

• Using colour to highlight categories of information, rather than for decoration.

• Avoiding formats that have no visual message, such as data tables.

A well-crafted presentation with clearly drawn slides can turn even timid public speakers into effective science communicators.

Scientific leaders have a responsibility to provide formal training and to change incentives so that researchers spend more time improving presentations.

A dynamic presentation culture, in which every presentation is understood, fairly critiqued and useful for its audience, can only be good for science.

Nature 594 , S51-S52 (2021)

doi: https://doi.org/10.1038/d41586-021-01281-8

This is an article from the Nature Careers Community, a place for Nature readers to share their professional experiences and advice. Guest posts are encouraged .

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12 Reasons Why Presentation Skills Are Important for Students 

Hrideep barot.

• Education , Presentation

Learning presentation skills as a student is like striking gold in the treasure hunt of life! It’s like having a superpower at your fingertips because, let’s be honest, your learning capacity right now is off the charts! But wait, there’s more! Presentation skills aren’t just about talking in front of the class (although that’s super cool too). They’re like the secret ingredient that helps you master the art of communication.

Think about it – you’re not just learning how to present your science project; you’re learning how to navigate the whole wide world. 

So, why’s this the primo time to become a presentation ninja?

• Super Learning Mode: Your brain is in turbo mode right now, absorbing info like a champ. What you learn about presentations during this time becomes your lifelong sidekick.
• Ace Communicator: Being a student means you’re in a constant chat with teachers, friends, and books. Presentation skills give you the superpower to communicate like a pro.
• World Domination: Okay, maybe not the world, but you’re certainly setting yourself up to shine in any situation life throws at you.

Remember, these skills aren’t just for school. They’re for life! So, grab that mic (or marker or mouse) and get ready to rock those presentations. You’re gearing up to be the superhero of communication! 🎤

WHAT ARE PRESENTATION SKILLS:

Have you ever thought about what makes some presentations stick in your memory while others vanish into oblivion? Well, here’s the scoop: presentation skills are the secret sauce, and they’re not just a bag of clever tricks. Nope, they’re the mighty keys to cracking the code of effective communication, letting you hook, enlighten, and amuse your audience.

At their very core, these skills are all about forging a connection with your crowd, whether it’s your school buddies, coworkers, or even a gang of pals at a shindig. They’re like the crafters of a message that’s crystal clear, totally convincing, and as smooth as a jam session with your favorite jazz band.

But wait, there’s more! Presentation skills are your golden ticket to success in all sorts of life’s adventures, from nailing that class project to wowing your boss in a big meeting. They’re the secret tools that turn everyday tasks into unforgettable experiences, etching your message deep into the minds of your audience.

So, as you embark on the journey to master these presentation skills, remember it’s not just about what you say; it’s how you say it. Whether you’re facing a jam-packed auditorium or a cozy gathering of pals, may the enchantment of presentation skills guide you, transforming every moment into a mesmerizing performance.

The 12 Reasons Why Presentation Skills are Important:

Presentation skills are not just crucial for students but also for individuals of all ages and professions. Here’s why they matter and how they impact everyone:

1. Effective Communication :

• Effective communication is the backbone of all human interactions. Presentation skills equip individuals with the ability to convey information clearly, concisely, and persuasively. Whether it’s explaining a project at work or delivering a compelling speech, the capacity to communicate effectively is indispensable.
• Example : In a business meeting, a project manager adept in presentation skills can elucidate a complex project plan. They articulate the project’s goals, milestones, and potential challenges, ensuring that everyone understands the roadmap to success.

2. Career Advancement :

• The workplace is highly competitive, and presentation skills can be the differentiating factor that propels individuals forward in their careers. Being able to present ideas, strategies, and accomplishments with confidence and clarity garners recognition and opens up opportunities for advancement.
• Example : A marketing professional who excels in presenting marketing campaigns not only impresses the team but also demonstrates leadership qualities. This can lead to promotions and increased responsibilities.

3. Building Credibility :

• Credibility is vital in professional and personal relationships. When you can present your ideas convincingly, you gain the trust of your peers, colleagues, and superiors. Your credibility extends to the content you’re presenting, making it more likely to be accepted and acted upon.
• Example : An environmental scientist delivering a presentation on climate change with well-researched data and compelling visuals gains credibility among policymakers and the public, potentially influencing policy decisions.

4. Persuasion and Influence :

• Presentation skills encompass the art of persuasion. Individuals who can engage their audience, create a compelling narrative, and support their arguments effectively are more likely to influence others. This skill is invaluable in negotiations, sales, and leadership roles.
• Example : A charismatic motivational speaker can use their presentation skills to inspire audiences, motivating them to take action or adopt new perspectives.

5. Problem Solving :

• Strong presenters are often adept problem solvers. They can analyze complex issues, break them down into understandable components, and present solutions clearly and persuasively. This ability is crucial for addressing challenges in personal and professional life.
• Example : During a corporate crisis, a CEO who can present a well-structured crisis management plan to stakeholders demonstrates effective problem-solving skills and reassures concerned parties.

6. Personal Branding :

• Effective presentation skills contribute to personal branding. Consistently delivering engaging and informative presentations enhances one’s reputation as a knowledgeable, confident, and trustworthy professional.
• Example : A tech entrepreneur known for captivating product launch presentations builds a strong personal brand, attracting media attention, investors, and customers.

7. Adaptability :

• Presentation skills encompass the ability to adapt to various formats, audiences, and settings. This adaptability is invaluable in today’s diverse and ever-changing work environments, where individuals must navigate different communication channels and styles.
• Example : A teacher who can seamlessly transition from in-person classroom presentations to delivering engaging online lessons demonstrates adaptability in response to changing circumstances.

8. Lifelong Learning :

• Embracing presentation skills encourages individuals to engage in lifelong learning and self-improvement. As presentation techniques evolve and audiences change, individuals who continually refine their communication abilities remain relevant and effective.
• Example : A retired professional who continues to develop presentation skills for community workshops and public speaking engagements not only shares their expertise but also stays engaged in lifelong learning, adapting to new challenges and opportunities.

Presentation skills are universally essential as they enhance communication, facilitate career advancement, build credibility, enable persuasive influence, promote problem-solving, strengthen personal branding, foster adaptability, and encourage lifelong learning. These skills empower individuals to succeed in various personal and professional endeavors, making them essential for everyone.

Let’s look at a comprehensive overview of these trending presentation skills:

Allow me to introduce you to the 12 skills that encapsulate the very essence of the world’s most exceptional presenters.

1. Effective Communication:

Presentation skills are the ability to communicate ideas, information, or messages to an audience clearly and persuasively. It’s about conveying your thoughts with impact and resonance.

2. Audience Engagement:

These skills encompass techniques to engage and capture the attention of your audience. It’s not just about talking; it’s about connecting with your listeners on an intellectual and emotional level.

3. Organization and Structure: 

Presentation skills involve structuring your content logically and coherently. It’s about creating a roadmap that guides your audience through your message, ensuring they follow and understand your points.

4. Visual Aids Usage:

Effective use of visual aids, such as slides, graphics, and multimedia elements, is a crucial component. It’s about enhancing your message with visuals that reinforce your content without overwhelming your audience.

5. Confidence and Presence: 

Presentation skills entail projecting confidence and a strong presence while speaking. This includes body language, tone of voice, and maintaining eye contact.

6. Adaptability: 

These skills are versatile. You must adapt your presentation style to suit different contexts, audiences, and purposes. Whether you’re giving an academic lecture, a business pitch, or a motivational talk, adaptability is key.

7. Preparation and Research: 

A significant part of presentation skills is the preparation phase. It involves conducting thorough research on your topic, understanding your audience, and meticulously planning your content.

8. Problem Solving: 

Effective presenters are skilled at handling unexpected situations, such as tough questions or technical difficulties during a presentation. Presentation skills also encompass the ability to think on your feet and respond confidently.

9. Storytelling: 

Storytelling is a potent tool for presentation skills. It involves weaving narratives that resonate with your audience, making your message memorable and relatable.

10. Time Management: 

Presentations often have time constraints. These skills include managing your time wisely, and ensuring you cover all key points within the allocated time frame.

11. Feedback Utilisation: 

Presentation skills are a continuous learning process. It involves actively seeking and utilizing feedback to improve your future presentations. Constructive criticism is invaluable for growth.

12. Audience-Centred Approach: 

A critical aspect of presentation skills is adopting an audience-centred approach. It’s about tailoring your content and delivery to meet the needs and interests of your specific audience.

What is the purpose of a presentation?

A) information sharing:.

At its core, the purpose of a presentation is to share information. Whether you’re in a classroom, boardroom, or on a stage, you’re conveying knowledge, insights, or ideas to an audience. This information can range from academic research findings, business proposals, and project updates, to even personal stories or creative concepts.

B) Education and Understanding:

Presentations are powerful tools for education and comprehension. They provide a structured format to break down complex topics into manageable, digestible pieces. By presenting information in a clear, organized manner, you help your audience grasp concepts more easily.

C) Persuasion and Influence:

In many situations, presentations aim to persuade and influence. Whether you’re convincing potential investors to fund your startup, persuading your classmates to support your project, or advocating for a cause, effective presentations can be a catalyst for change.

D) Engagement and Connection:

A well-crafted presentation can engage your audience emotionally and intellectually. It’s an opportunity to connect on a human level, share personal experiences, and evoke empathy or enthusiasm. Storytelling is a powerful technique to create this connection.

E) Problem Solving:

Presentations often tackle real-world issues and problem-solving. Whether it’s proposing solutions to business challenges, addressing societal problems, or discussing scientific breakthroughs, they serve as a platform to present ideas that can bring about positive change.

F) Decision-Making: 

In professional settings, presentations play a pivotal role in decision-making processes. They provide decision-makers with the necessary information and insights to make informed choices. Presenters aim to influence these decisions in their favor through compelling arguments and evidence.

G) Inspiration and Motivation: 

Some presentations are designed to inspire and motivate. They encourage the audience to take action, pursue their goals, or embrace change. This purpose often applies to keynote speeches, commencement addresses, and motivational talks.

H) Celebration and Recognition: 

Presentations aren’t always about serious business; they can also serve as a platform for celebration and recognition. Think of award ceremonies, where individuals or teams are honored for their achievements.

I) Entertainment and Artistic Expression: 

Presentations can be a form of entertainment and artistic expression. Think of performances, artistic displays, or creative storytelling. Here, the purpose is to captivate, entertain, and stir emotions.

J) Knowledge Transfer: 

Lastly, presentations facilitate the transfer of knowledge from one person to another or from one generation to the next. This is particularly important in educational settings, where teachers present information to students in a structured manner.

In essence, presentations are versatile tools with multifaceted purposes. They are not just about delivering information but about connecting, persuading, educating, and inspiring. Understanding the specific purpose of your presentation is the first step toward creating a compelling communication experience for your audience.

Why is it important to have good presentation skills for students?

Imagine this scenario: You’re sitting in a classroom, and your professor asks you to present your research findings. Your heart races, your palms sweat, and the butterflies in your stomach have a party of their own. Sound familiar? Well, that’s where good presentation skills come into play for students, and they’re more than just a ticket to survive the classroom spotlight. They’re a gateway to personal and professional success.

First and foremost, presentation skills are the ultimate communication tool.

They help students articulate their thoughts, ideas, and findings with clarity and confidence. In an academic setting, this means you can engage your peers and professors effectively, making your voice heard and your ideas stand out.

But it doesn’t stop at the classroom door. These skills are your secret (because not everyone knows this) key in the professional world. Picture yourself in a job interview. Your potential employer asks you to discuss your qualifications and why you’re the right fit for the role. With polished presentation skills, you’re not just answering questions; you’re painting a vivid picture of your capabilities and potential.

Furthermore, good presentation skills are a confidence booster.

They transform nervous jitters into a sense of empowerment. When you can stand before an audience and convey your message convincingly, it’s a feeling like no other. This newfound confidence seeps into other aspects of your academic and professional life, making you a more resilient and adaptable individual.

In essence, good presentation skills are the key to unlocking doors of opportunity. Whether you’re excelling in class discussions, wowing your professors with a well-structured thesis defense, or nailing that crucial client pitch, these skills are your trusty companions on the journey of personal and professional growth.

So, the next time you find yourself in the spotlight, remember that presentation skills aren’t just about public speaking; they’re about showcasing your potential, building confidence, and paving the way for success. Embrace them, and watch your academic and professional horizons expand like never before.

What are the benefits of learning presentation skills for students?

I. effective communication: .

Good presentation skills are the linchpin of effective communication . In both academic and professional settings, students must articulate their thoughts, ideas, and findings clearly and persuasively. Without these skills, even the most brilliant concepts can get lost in translation.

II. Academic Success: 

Strong presentation skills can significantly impact academic success. Students who can express themselves eloquently often excel in class discussions, group projects, and thesis defenses. They stand out as knowledgeable and confident learners.

III. Confidence Booster:

 Public speaking and presentation practice are fantastic confidence boosters. They empower students to express themselves in front of their peers and teachers, gradually reducing anxiety and building self-assuredness.

IV. Leadership Development:

 Presentation skills are often associated with leadership qualities. Students who master these skills tend to emerge as leaders in group projects, clubs, and extracurricular activities. They can effectively convey their vision and rally others behind it.

V. Professional Readiness:

 In the world of work, professionals are frequently required to present their ideas, proposals, and reports. Students who develop strong presentation skills are better prepared for their future careers, making a positive impression on potential employers and clients.

VI. Critical Thinking: 

Preparing a presentation necessitates critical thinking. Students must organize their thoughts, conduct research, and analyze information to craft a compelling narrative. This enhances their analytical and problem-solving skills.

VII. Time Management: 

Creating a presentation involves managing time effectively. Students must set priorities, meet deadlines, and allocate resources wisely. These time management skills are valuable both in academia and the professional world.

VIII. Adaptability:

Presentation skills encompass various formats, from traditional speeches to multimedia presentations and virtual meetings. Students who can adapt to these different modes of communication are better equipped to thrive in today’s technology-driven world.

IX. Networking Opportunities:

Presentations often provide opportunities to network with peers, professors, and professionals. Building connections can open doors to collaborations, mentorships, and job opportunities down the road.

X. Problem Solving:

During presentations, unexpected challenges may arise, such as tough questions from the audience or technical glitches. Students learn to think on their feet, respond confidently, and solve problems as they arise.

XI. Enhancing Creativity:

Crafting engaging presentations encourages creativity and innovation. Students seek unique ways to capture their audience’s attention, whether through storytelling, visuals, or interactive elements.

XII. Global Communication:

In an increasingly interconnected world, students with strong presentation skills can effectively communicate with diverse audiences from different cultures and backgrounds, fostering cross-cultural understanding and collaboration.

These skills equip students for success in various aspects of life and contribute to their personal and intellectual growth.

How can students improve their presentation skills?

Improving presentation skills is a gradual process that requires dedication and practice. By following these steps and staying committed to self-improvement, students can become confident and effective presenters.

1. Practice, Practice, Practice:

The foundation of presentation mastery is practice . Start small by presenting in front of a mirror or recording yourself. Pay attention to your voice modulation, gestures, and overall delivery. This self-assessment helps you identify areas for improvement and build self-confidence.

2. Preparation is Key: 

The best presenters are often those who are the most prepared. Know your topic inside-out. Create a well-structured presentation with a compelling opening to grab your audience’s attention and a memorable closing to leave a lasting impression. Visual aids can enhance your message, but use them sparingly to avoid overwhelming your audience.

3. Real-Life Experience: 

Gain real-life presentation experience by participating in clubs, engaging in debates, or volunteering for class presentations. The more you expose yourself to different audiences, the more comfortable and adept you’ll become in handling diverse situations.

4. Learn from the Pros: 

Study presentations by seasoned speakers and experts in various fields. Watch TED talks, analyze speeches, or follow your favorite orators. Observe their techniques, storytelling abilities, and audience engagement strategies. Incorporate these insights into your style to make your presentations more captivating.

5. Feedback Fuels Growth: 

Don’t be afraid to seek feedback. Share your presentations with peers, friends, or teachers and ask for their honest opinions. Constructive criticism is like a roadmap to improvement. It highlights your strengths and pinpoints areas where you can refine your skills.

6. Embrace Growth as a Journey: 

Remember that improving presentation skills is a journey, not a quick fix. It takes dedication and time to refine these skills. Be patient with yourself, and celebrate small victories along the way. With consistent effort, you’ll see significant progress and reap the benefits of enhanced communication and self-assuredness.

So, as you embark on your journey to become a presentation pro, keep these elements in mind. Each step, from practice to feedback, preparation, real-life experience, and learning from experts, contributes to your growth. Over time, you’ll not only become a confident and persuasive presenter but also open up doors to academic and professional opportunities. You’ve got the potential; now, let it shine!

Conclusion:

So, here’s the scoop—presentation skills aren’t just about fancy speeches. They’re your superpower for rocking academics, acing your career, and unleashing personal growth. Mastering these and mastering your life would be the best way to put it. We wish you all the best for your presentation and hope this article helps you.

If you wish to know more about how you can communicate effectively, you can try our coaching here .

Enroll in our transformative 1:1 Coaching Program

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• Career Planning
• Skills Development

Important Presentation Skills for Workplace Success

• What Are Presentation Skills?

Steps To Create a Presentation

Skills that help make an effective presentation, how to make your skills stand out.

xavierarnau / Getty Images

Whether you’re a high-level executive or an administrative assistant, developing your presentation skills is one key way to climb in an office-based job. Leaders make decisions based on information shared in presentation format, and hardly any business changes its mind without first seeing a persuasive presentation.

It is important for any office employee to know what steps go into creating an effective presentation and what presentation skills are most important to employers. Highlighting these skills will also help you stand out during your job search.

Key Takeaways

• Presentation skills are what you need to know to be able to give an engaging, effective presentation.
• The steps to creating a successful presentation are preparation, delivery, and follow-up.
• Employers want to know you have the necessary skills to research, analyze, and create a presentation, plus the communication skills needed to deliver it and field questions afterward.
• You can highlight your skills to employers through your resume, cover letter, and interview.

What Are Presentation Skills? 

Presentation skills refer to all the qualities you need to create and deliver a clear and effective presentation. While what you say during a presentation matters, employers also value the ability to create supporting materials, such as slides.

Your prospective employer may want you to deliver briefings and reports to colleagues, conduct training sessions, present information to clients, or perform any number of other tasks that involve speaking before an audience.

Giving engaging and easy-to-understand talks is a major component of the strong  oral communication skills  that are a  job requirement  for many positions. Not all presentations take place in a formal meeting. Many presentation skills are relevant to one-on-one consults or sales calls.

Any presentation has three phases: preparation, delivery, and follow-up. All presentation skills fit into one of these three phases.

Preparation 

Preparation involves research and building the presentation. Consider the audience you'll be presenting to and what most interests them. This may mean crafting the entire text (or at least writing notes) and creating any slides and other supporting audio/visual materials.

You will also have to make sure that the appropriate venue is available, properly set up beforehand, and ensure the projector (if you'll need one) works and connects with your laptop.

You'll also want to practice your presentation as many times as you need to to feel comfortable delivering it with ease and confidence within the time allotted for the presentation.

Skills related to preparation include conducting research related to your presentation topic, devising charts and graphs depicting your research findings, and learning about your audience to better tailor your presentation to their needs. You'll also need to create digital slides, using statistics, examples, and stories to illustrate your points and effectively to persuade the audience.

Preparing handouts or digital references is an added courtesy that will help the audience pay attention because they won't be preoccupied with note-taking.

Your delivery is the part of the presentation that the audience sees. A good delivery depends on careful preparation and confident presentation and requires its own distinctive  skill set . 

Skills related to delivery include giving an attention-grabbing opening for a talk, providing a summary of what will be covered to introduce the presentation and provide context, and using  body language  and eye contact to convey energy and confidence.

Make sure you pause to emphasize key points, modulate your vocal tone for emphasis, and articulate your speech clearly and smoothly.

Don't be afraid of injecting humor or speaking with enthusiasm and animation—these techniques can help you in projecting confidence to your audience.

Summarize key points at the conclusion of the presentation, and be sure to have a plan for how you'll field any audience questions.

Presentation follow-up includes properly breaking down and storing any equipment, contacting any audience members with whom you agreed to communicate further, and soliciting, collecting, and analyzing feedback.

In some presentations, you may collect information from audience members—such as names and contact information or completed surveys—that you also must organize and store.

Skills related to follow-up include creating an evaluation form to solicit feedback from attendees, interpreting feedback from evaluations, and modifying the content and/or delivery for future presentations. Other follow-up skills include organizing a database of attendees for future presentations, interviewing key attendees to gain additional feedback, and emailing presentation slides to attendees.

To create and deliver the most effective presentation takes a variety of skills, which you can always work to improve.

You must be able to look honestly at your performance, assess the feedback you get, and figure out what you need to do to get better. That takes  analytical thinking .

More importantly, you need to have a firm grasp of the information you are about to communicate to others. You need to analyze your audience and be prepared to think quickly if asked questions that force you to demonstrate that you are fully aware of the material and its implications.

The kind of analytical skills you need to be an effective presenter include problem sensitivity, problem-solving , reporting and surveying, optimization, and predictive modeling. It also helps to be adept at strategic planning, integration, process management, and diagnostics. With these skills, you'll be better able to objectively analyze, evaluate, and act on your findings.

Organization

You do not want to be the person who spends half of their presentation time trying to find a cable to connect their laptop to the projector. Many things can and do go wrong just before a presentation unless you are  organized .

Presentation preparation also means keeping track of notes, information, and start/stop times. You will want to proofread and fine-tune all the materials you plan to use for the presentation to catch any mistakes. Make sure you time yourself when you rehearse so you know how long it will take to deliver the presentation.

A presentation that's finished in half the time allotted is as problematic as one that's too long-winded.

Some key organizational skills to work on include event planning, auditing, benchmarking, prioritization, and recordkeeping. Make sure your scheduling is on point and pay close attention to detail. Quick thinking is an important skill to have for when things inevitably go wrong.

Nonverbal Communication

When speaking to an audience, the way you present yourself can be just as important as how you present your information. You want to appear confident and engaging. You can do this through good posture, the use of hand gestures, and making eye contact with the audience.

Practice your  nonverbal communication  by filming yourself doing a practice presentation and observing your body language carefully. Your physical bearing and poise should convey a degree of comfort and confidence in front of an audience, while active listening , respect, and emotional intelligence will help you in facilitating group discussions.

Presentation Software

Microsoft PowerPoint is the dominant software used to create visual aids for presentations. Learn to use it well, including the special features outside of basic templates that can really bring a presentation to life. Even if someone else is preparing your slideshow for you, it will help to know how to use the software in case of last-minute changes.

Other software that is good to learn includes Microsoft Office, Apple Keynote, Google Slides, and Adobe Presenter.

Public Speaking

You need to appear comfortable and engaging when speaking before a live audience, even if you're not. This can take years of practice, and sometimes  public speaking  just isn't for certain people. An uncomfortable presenter is a challenge for everyone. Fortunately, public speaking skills can improve with practice . Some skills to work on include articulation, engagement, and memorization. You should be able to assess the needs of the audience and handle difficult questions. Controlling your performance anxiety will help you communicate more effectively.

Research is the first step in preparing most presentations and could range from a multi-year process to spending 20 minutes online, depending on context and subject matter. At the very least, you must be able to clearly frame research questions, identify appropriate information sources, and organize your results. Other useful skills include brainstorming, collaboration , comparative analysis, data interpretation, and deductive and inductive reasoning. Business intelligence is a skill that will help you evaluate what information you need to support the bottom line, while case analysis and causal relationships will help you parse and evaluate meaning.

Verbal Communication

Public speaking is one form of  verbal communication , but you will need other forms to give a good presentation. Specifically, you must know how to answer questions. You should be able to understand questions asked by your audience (even if they're strange or poorly worded) and provide respectful, honest, and accurate answers without getting off-topic. Use active listening, focus, and empathy to understand your audience. Skills such as assertiveness, affirmation, and enunciation will help you restate and clarify your key points as it relates to their questions or concerns.

You may or may not need a written script, but you do need to pre-plan what you are going to say, in what order you will say it, and at what level of detail. If you can write a cohesive essay, you can plan a presentation.

Typical writing skills apply to your presentation just as they do to other forms of writing, including grammar, spelling, vocabulary, and proofreading. The ability to build outlines, take notes, and mark up documents will also be useful.

More Presentation Skills

In addition to the skills previously mentioned, there are other important skills that can apply to your presentation. The other skills you need will depend on what your presentation is about, your audience, and your intended results. Some of these additional skills include:

• Summarizing
• Providing anecdotes to illustrate a point
• Designing handouts
• Recognizing and countering objections
• Posing probing questions to elicit more detail about specific issues
• Awareness of ethnic, political, and religious diversity
• Receiving criticism without defensiveness
• Refraining from speaking too often or interrupting others
• Anticipating the concerns of others
• Product knowledge
• SWOT analysis format
• Supporting statements with evidence
• Multilingual
• Working with reviewers
• Consistency
• Developing and maintaining standard operating procedures (SOPs)
• Developing a proposition statement
• Creating and managing expectations

Include skills on your resume. If applicable, you might mention these words in your  resume summary  or  headline .

Highlight skills in your cover letter. Mention one or two specific presentation skills and give examples of instances when you demonstrated these traits in the workplace.

Show your presentation skills in job interviews. During the interview process, you may be asked to give a sample presentation. In this case, you will want to embody these skills during the presentation. For example, you will want to demonstrate your oral communication skills by speaking clearly and concisely throughout the presentation.

PennState. " Steps in Preparing a Presentation ."

Harvard Division of Continuing Education. " 10 Tips for Improving Your Public Speaking Skills ."

Northern Illinois University. " Delivering the Presentation ."

Effective Presentation Skills for Business Communication

Professional presentation skills matter, and not just in the obvious way that you stand in front of the class and give your presentation. They matter even more in business communication, where you must be able to get your point across, persuade your audience and move them to action.

Your presentation skills can make or break your success as an entrepreneur, whether it’s getting investors on board or closing a high-stakes contract with another company.

These are the top 10 reasons why presentation skills matter in business communication and why they should be front and centre in any business communications strategy.

Why Presentation Skills Matter in Business Communication

1) you have to be clear.

You may have heard the saying a picture is worth a thousand words. This could not be more accurate than when you are trying to communicate with your audience.

The power of visuals can convey the message you want to share and demonstrate how your product or service solves its problem in seconds.

A presentation should be thought of as a conversation, where you are talking with your audience. You want them to feel engaged and excited about what they see and you want them to know that there is a solution for their need. But if they don't understand what's being communicated, it can be confusing and frustrating for everyone involved.

2) You have to be concise

In business communication, presentation skills are vital. This is because you only have a short window of time to make a lasting impression on your audience.

With this being the case, it is important to ensure that you use your words and body language to convey your message. To do this, you need to be concise with your words as well as ensure that your posture and gestures match up with what you're trying to say.

Doing so will help ensure that the person listening will understand what you're trying to convey and feel confident in making a decision based on it.

3) You have to be credible

This may seem like a no-brainer, but credibility is crucial to everything you do. If you're not credible, your business will never get off the ground.

There are many ways to build credibility, and you can start by being honest with yourself and others about what you don't know.

Honesty earns trust and leads to opportunities for growth. It's also important to avoid blaming others when things go wrong; instead, use it as an opportunity to learn how you can improve.

If possible, provide feedback that doesn't hurt feelings. Lastly, be realistic about where you're at in life and your career so that you stay motivated rather than discouraged.

4) You have to be able to connect with your audience

No matter how good your product or service is, if you can't effectively communicate the value proposition to a potential customer, you're not likely to make a sale. To do this, you'll need to have excellent presentation skills so that people can connect with what you're saying and understand why they should buy from you.

To start with, your message must resonate with your audience. This means understanding their background knowledge on the topic and what interests them so that you can speak to these interests.

You should also be able to draw similarities between your product or service and something of interest to them - such as showing how it benefits both parties involved in a transaction.

5) You have to be able to control the room

Presenting your pitch is an opportunity to show the world what you're made of. It's not just a way to get your ideas across; it's a chance to sell yourself, and show people why they should believe in you.

You have to be able to control the room and make them understand what you're saying. The best way to do that is with strong presentation skills.

That means speaking, succinctly, and without rambling or going off on tangents. You also need to know how to handle objections: What if someone brings up some flaw in your business plan? How will you counter their point?

Know how to answer these questions before you start presenting so you can keep the conversation on track while still addressing their concerns.

6) You have to be able to handle questions

You will always be faced with questions about your business. There is no way to avoid it. You have to be able to handle them so that you can maintain your composure and control of the conversation. If you answer with confidence, you'll come across as confident and professional, which will make the prospect more likely to buy from you.

Another important skill is being able to close a sale: When a prospect comes into contact with your company, they're already interested. But not all prospects are going to buy right away. A good salesperson knows how to close a sale at just the right time so that they can get their commission and leave happy knowing they've sold something.

Presentation skills in general are crucial for any profession: These days, presentation skills matter for any profession--not just public speaking or marketing, or teaching--to attract potential clients or customers to hire you or visit your company or class.

7) You need to know your material

Knowing your material is a big part of having strong  professional presentation skills . This is one of the most important skills to develop as it shows you have confidence and know what you're talking about.

For example, if you're presenting at an event and someone asks a question that you don't know the answer to, this will show. You want to practice answering all questions so that you feel comfortable and confident when speaking about your topic or company.

And it's always best to have some backup facts handy just in case someone throws a curveball at you! You need to be able to effectively communicate with people: For communication to happen, you need good listening skills and verbal communication skills.

It's easy for us humans to get carried away with our thoughts and not listen to what the other person is saying, but successful communication requires active listening - hearing and understanding both verbal language (words) and nonverbal cues (body language).

Sometimes we find ourselves caught up in our own emotions or thoughts and forget about others' feelings too. To communicate successfully, try asking open-ended questions that invite conversation like what do you think instead of closed-ended ones like do you agree?

8) You need to be passionate about your topic

Whether you're presenting to a small group or a large crowd, your ability to capture and maintain the audience's attention is crucial. Communicating effectively is all about getting your message across.

The way you deliver that message, with enthusiasm and the appropriate tone of voice, will have a direct impact on how well people can understand what you have to say. You want them to walk away from your presentation feeling empowered and excited about what they've learned – not confused or bored.

And when it comes down to it, isn't that really what any good speaker wants? A big part of being an effective presenter is understanding the needs of your audience.

How much background knowledge do they have on the subject at hand? What are their questions and concerns? Do they need to know more about a certain topic before diving into your main idea?

That requires deep research before going into an important meeting or speech - as does tailoring content specifically for an audience, whether it's adapting some existing material to fit their needs better or coming up with new examples that speak directly to their challenges.

9) You need to be prepared for the worst

You never know what will happen during a presentation, so it's best to be prepared for anything. You may need to speak on your feet and inform the audience of something that just happened, or you may need to step back from the podium and take an important phone call.

Whatever the scenario, you'll want to be able to handle it as smoothly as possible. That's where presentation skills come into play.

They're essential for anyone who needs to get their message across in a public setting - whether that means delivering an oral report or giving a speech at a conference.

10) Practice, practice, practice!

Practice, practice, practice! In the words of the famous American football coach Vince Lombardi, Practice doesn't make perfect. Only perfect practice makes perfect. Practice your  presentation skills with a friend or in front of a mirror to get feedback and see what parts need more work.

You'll also want to rehearse your slides and make sure they work on your computer before you present them to an audience. Avoid reading from the slides, as this can lead to a lack of eye contact with your audience.

Effective Presentation Skills Every Business Person Needs to Know

Do you have an upcoming presentation at work? Whether it’s in front of your boss or customers, giving a great speech can be nerve-wracking, but it doesn’t have to be. By being prepared, taking control of your fears, and engaging with your audience, you can give yourself the best possible chance of nailing that presentation! Here are 10 skills that will help you do just that.

1) The ability to capture and hold the attention

The ability to capture and hold attention is essential for any presentation. This can be done through the effective use of PowerPoint slides, voice inflection, and eye contact.

Slides should be designed with a clear message in mind and they should be kept simple so that the audience doesn't get bored or confused. Voice inflection is important because it allows the speaker to emphasize certain words or sentences which helps keep the audience engaged.

Eye contact is key because it allows the speaker to make a connection with those watching and makes them feel like they are being heard.

Effective communication skills are needed for this type of interaction because there need to be good listening skills as well as the ability to understand how another person is feeling based on their tone, body language, and facial expression. Good communication also means being able to say no without offending someone if necessary.

2) Strong eye contact

Strong eye contact is one of the most important things you can do in a presentation. Making eye contact with your audience will make them feel like they are being listened to and respected. It will also help keep their attention on what you're saying.

One way to maintain strong eye contact is by looking at the person who asked the question first and then glancing around the room before answering so that others can see that you're acknowledging their presence.

3) A clear, strong voice

To have a strong, clear voice, it is important to use proper breathing techniques and speak from the diaphragm.

This will allow you to speak loudly without straining your voice. To practice speaking with a strong voice, try this exercise: Stand up and place both hands on your stomach. Now exhale all of the air in your lungs (don't force the air out).

As you inhale, push your stomach out against your hands as though you are inflating a balloon. Keep pushing until you feel that your lungs are full of air and not empty. When you are ready, start speaking in an assertive tone.

If this exercise doesn't seem like it is working for you, try reading aloud from a book or magazine for about five minutes.

4) Enthusiasm

Many skills are important for business success. Knowledge of the industry, excellent negotiation skills, and knowing how to navigate a tricky situation can all come in handy. However, there is one skill that trumps them all:  effective presentation skills .

There is nothing more important than being able to communicate clearly and effectively with others. You need to be able to speak with confidence and sound like you know what you are talking about even if you don't have a clue what's going on!

What should I do? I'm so nervous! What's my audience going to think about me? These are just a few of the thoughts that run through one's mind during the lead-up to a presentation.

It's understandable and important that people should be nervous when it comes time for them to present, but it can be detrimental if they let those nerves get the best of them. For this reason, here are some tips on how you can help your business presentation go off without a hitch.

Practice  oral presentations   in business communication in front of friends or family before presenting. Make sure you have all your materials and notes in order beforehand so you don't have any distractions while presenting.

6) Confidence

One of the most important aspects of  presentation skills in business communication is being confident. It's not enough that you have a well-thought-out idea and are prepared to back it up with facts and figures, if you don't believe in your presentation, then why should anyone else?

To make a great first impression, stand up straight with your shoulders squared. Smile when you make eye contact with people, even if it feels fake at first. When speaking, don't mumble or rush your words. Speak clearly and slowly so that people can follow along easily.

Poise is the most important aspect of a presentation. It's what keeps the speaker calm, confident, and in control. Here are a few tips for maintaining poise:

• Stand up straight with your shoulders back, looking at the audience instead of your notes. This will make you feel more confident and poised. 
• Try not to shift around too much and keep your hands at your sides or on the podium unless they're gesturing while you talk. 
• Use an even tone of voice that is neither too loud nor too soft. -Don't move around excessively and avoid distracting movements like fidgeting or chewing gum. Practice making eye contact with the audience, but don't stare them down since this can make people uncomfortable or nervous.

8) The ability to handle questions with ease

No matter how well you have prepared, there is always a chance that someone will ask a question you haven't anticipated. This is where your presentation skills come in handy.

Be sure to always have an answer and be able to present it confidently. You don't want your audience wondering if you know what you're talking about. Furthermore, if someone asks a question that is outside the scope of your topic, redirect them back with a solid response.

9) Preparation

Before you can even begin the presentation, your preparation will determine the quality of your message and how it resonates with your audience. To ensure that you are ready for any situation, we recommend:

• Doing some research about the company or organization to which you are presenting. Understanding their core values and what they do makes a big difference in how you deliver your message. 
• Practicing in front of a mirror or with friends and family until you are comfortable enough with what you want to say and how you want to say it. 
• Dressing appropriately for the occasion by wearing clothes that won't distract from what you're saying but also fit into the culture of where the event is being held.

10) Naturalness

It's important to be natural when you present. Practice your presentation in front of friends and family members and get their feedback on how you're coming across.

When delivering a presentation, make sure that you are making eye contact with the audience, not looking down at your laptop screen or phone screen, standing up straight, and projecting your voice so that the audience can hear what you are saying.

There is nothing worse than a presenter who walks around the stage or fidgets in place during their presentation because it distracts from the message that they are trying to convey.

It is also important to have good posture when presenting as it will help make you look confident and authoritative. If you find yourself feeling nervous before a presentation, try practicing some deep breathing exercises before going on stage.

As a business person, you know how important is  professional presentation skills to your employees, customers, and other stakeholders.

Of course,  professional presentation skills can also be useful in everyday life, whether you’re selling yourself on the job market or asking your partner to babysit the kids for one more night so you can go out with friends.

Our School of Meaningful Experiences (SoME) creates and delivers transformative communication programs designed to meet the workplace challenges of the post-pandemic 21st century. Effective communication is an essential skill for today's modern professionals and leaders. With it, you can confidently manage conflict, collaborate with others and successfully develop yourself.

We offer both onsite and online training programs based on the needs of your organization; from one-day workshops to three-month diploma programs. Our instructors are highly experienced professionals with extensive backgrounds in different industries such as law enforcement or even diplomacy! They will teach you how to handle difficult conversations in a way that is respectful but also gets results. Whether it's dealing with an argument with a spouse or having difficult conversations at work—we have something for everyone!

What are effective presentation skills?

Effective presentation skills are what every businessperson needs to know. They are a crucial aspect of the business world, and without them, someone may not be able to succeed or thrive in their field. While there is no one right way to give an effective presentation, there are some basics that can help make it as successful as possible.

Why is presentation skill important in business communication?

If you are a business person, you must have strong presentation skills. A presentation is a way for you to tell your story, and it's an opportunity for you to establish credibility with the people in the room. You want them to feel engaged and entertained, but most of all, you want them to feel like they can trust what you say.

What is a presentation in business communication?

A presentation is a short speech delivered in front of an audience. Depending on the type of presentation, the audience may be composed of your coworkers or clients, or a mixture of both. Effective presentations are well-organized and planned with an objective in mind.

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The Importance of Communication Skills in Oral Presentations

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Nonverbal Communication in Interviews

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The importance of communication and presentation skills can sometimes go unnoticed or be the hardest to develop. Even though presentations are a common occurrence in business and student life, the skills necessary to speak effectively in public are often the weakest.

Importance of Communication and Presentation Skills

Sometimes, there is a tendency to brush aside communication and presentation skills in the workplace and student life due to the anxiety caused by public speaking. However, whether you are looking to make a deal or receive a grade, how you communicate with others is essential to your success.

Since there is no denying the importance of oral presentations, the first step to becoming better communicators and presenters is understanding the structure and goals of an oral presentation.

Oral Presentation Anatomy

An oral presentation has three parts: the opening, the body and the conclusion. Just like an essay, an oral presentation needs to have a clear and precise structure so that the audience does not get lost during your presentation. Inc. notes that the opening of oral presentations should establish an emotional connection with the audience. This can be done through an anecdote, a question or relevant statistics. Whatever method you use, it should somehow represent the audience or a connection that will be important to them.

Keep your presentation’s goal in mind throughout the body. Stick to a few key points, only expanding on them when necessary with relevant, supportive materials. Whatever information you are forced to leave out due to time constraints may be covered through follow-up questions.

The closing section of the presentation should leave the audience with something that resonates. Reiterate a significant phrase or your key points; don’t let the presentation’s point get lost.

Improving Communication and Presentation Skills

Nonverbal communication is an essential part of the communication skills arsenal. Thomas Jefferson University experts explain that body language and other nonverbal cues play a significant role in how others perceive you. Awareness of your nonverbal cues such as eye contact, posture and tone can be used to your advantage in keeping an audience engaged.

In addition to maintaining an organized structure, you may need to reshape your view of rehearsal to improve presentation skills. According to Inc., rehearsing is not memorizing. Most people are not actors and therefore cannot emote when reciting memorized words the same way they would if they were making it up on the fly.

To improve your communication and presentation skills, try not to perfectly memorize your speech. Instead, memorize the structure and become familiar with the words. This way, when you feel you have the presentation down, take a step back and focus on calming your nerves rather than cramming until the very last moment so that you can speak clearly when needed. It’s also critical to know your audience. Do your research so you can match their demographic in tone, semantics and speech patterns, Inc. explains. Tailor your descriptions and word choice to who will be listening.

Active Listening Is Key

Communication skills extend beyond how well you can illustrate your point; many people forget that the other half of communication is active listening. Strong communicators are active listeners.

According to Insider , a key reminder to improve communication skills is not to monopolize the conversation. Let others speak and ask follow-up questions so they know you are listening.

Don’t forget to follow-up with questions and comments, demonstrating that you have been paying attention by considering the presentation. When you can convey to others that you are actively listening to what they have to say, they will return the favor.

• Inc.: How to Improve Your Presentation Skills
• Thomas Jefferson University: The 5 Most Critical Business Communication Skills for Getting Ahead
• Insider: I'm a CEO and the Most Underrated Business Skill Is One Most People Are Terrible At

Danielle Smyth is a writer and content marketer from upstate New York. She has been writing on business-related topics for nearly 10 years. She owns her own content marketing agency, Wordsmyth Creative Content Marketing, and she works with a number of small businesses to develop B2B content for their websites, social media accounts, and marketing materials. In addition to this content, she has written business-related articles for sites like Sweet Frivolity, Alliance Worldwide Investigative Group, Bloom Co and Spent.

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Why Communication Matters

We communicate to create, maintain, and change relationships and selves..

Posted July 15, 2021 | Reviewed by Vanessa Lancaster

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• How we communicate helps relationships get off on the right foot, navigate problems, and change over time.
• In communication, we develop, create, maintain, and alter our relationships.
• We communicate to work our way through family changes and challenges in verbal and non-verbal ways.

I remember seeing a poster on my junior high classroom wall: “Communication is the Beginning of Understanding.” This spoke to me at the time. Yet, like so many people, I had never really thought much about communication. I would have described communication as sending and receiving messages.

Communication Is More Than Sending and Receiving Messages

In reality, communication is often about transmitting information. We send and receive messages with people in our lives. Daily, much of our communication consists of coordinating schedules, “What time are you getting home for dinner?” and negotiating whose turn it is to do the dishes, pay the bills, or take dinner to a friend who is ill. We send messages like, “It is your turn to let the dog out” and receive messages like, “Don’t forget to get dog food at the store” (if you have not guessed, a lot of the messages in my house are about the dog).

We might also blame problems on communication, talking about “communication breakdowns” or on a “lack of communication.” If we think about communication in these ways, we have missed so much that is important about communication. We have neglected how and why communication matters.

Communication Matters to Creating and Changing Relationships

We become aware of how Communication Matters when

• We confront issues with work-life balance.
• We experience positive events like the birth of a baby or winning an award.
• We have a friend does who does not do or say what we expect.
• We have disagreements over religious beliefs or political values.

Both positive and challenging events affect, reflect, and change our identity and the identity of our personal and family relationships. What do I mean by this? How did these relationships come into being? Well, think about the last time you started a new friendship or had a new member join your family. Through what you and the other person said and did, what we’d call verbal and nonverbal communication , these relationships took shape.

Sometimes relationships develop easily and clearly. They are healthy and pleasant. Other times, relationships develop in stress and storm and may be healthy or not. How we communicate helps relationships get off on the right foot, navigate problems, and change over time.

What is important to understand is that relationships are talked into (and out of) being. In communication, we develop, create, maintain, and alter our relationships. As we communicate, we become and change who we are. Think about how you have grown and changed as you communicate at home, at work, with friends, and in your community.

Communication Matters to Relationship and Family Identity

As we communicate, we co-create relationships and our own identity. As you think about your close relationships and your family, you can likely recall important events, both positive and negative, that impacted how you understand your relationship and yourself as a person.

Consider this example: one of my college students described a childhood family ritual of going out on the front lawn on Christmas Eve. The family sang Christmas carols and threw carrots on the roof for Santa’s reindeers. The family still does this annual carrot-throwing ritual in adulthood. You can picture them bringing their sometimes confused new partners and spouses out in the snow to throw carrots onto the roof and sing.

Why does this family still throw carrots and sing? Through this seemingly silly ritual, the family celebrates who they are as a family and the togetherness that is important to them. The family creates space for new people to join the family. Through their words and actions, members of the family teach their new partners how to be family members through carrot throwing and other vital experiences.

I am sure you can point to experiences that have been central to creating your relationships and your identity.

Communication Matters as We Face Change and Challenges

We also communicate to work our way through family changes and challenges. Family members or others may have different expectations of what our family and personal identity or should be. This is especially true when a family does not fit dominant cultural models, such as single-parent families, multi-ethnic families, stepfamilies, LGBTQ families, or adoptive families.

For me, becoming a stepfamily was highly challenging. We became a stepfamily when I was 12 years old. My mother had recently died, and my Dad surprised us, kids, introducing us to the woman he wanted to marry. We no longer matched the other families in the neighborhood where we’d lived most of our lives. We certainly did not feel like a family overnight.

It took my stepfamily several years to create an understanding of what it meant to be a family. As we interacted, and with many mistakes and some successes, we slowly came to understand what we needed and expected from each other to be a family.

For all of us, relationship and family identity is constantly developing and changing. In my case, I remember my stepmom reminding me to wear a jacket when going out in the evening, even into my 40s, and giving me advice about my health. At some point, our roles changed, and now, as she moves toward her 80s, more often than not, I am in the role of asking about her health and helping her with significant decisions. What it means to be a mother or daughter and what we expect of each other and ourselves change as we interact.

Communication Matters . Whether we are negotiating whose turn it is to feed the dog, how to become a parent, how to interact with a difficult co-worker, or how to celebrate with a friend who won a major award, it is in communication that we learn what to do and say. This is what I will write about in this blog as I reflect on what I have learned as a professor and researcher of interpersonal and family communication. I invite you to go on this journey with me. I hope to give you insights into your communication.

Communication Matters. Communication is the Beginning of Understanding . It is an exciting and ever-changing journey.

Baxter, L. A. (2004). Relationships as dialogues. Personal Relationships, 11 , 1-22. doi: 10.1111/j.1475-6811.2004.00068.x

Braithwaite, D. O., Foster, E. A., & Bergen, K. M. (2018). Social construction theory: Communication co-creating families. In D. O. Braithwaite, E. A. Suter, & K. Floyd. (Eds.). Engaging theories in family communication: Multiple perspectives (2nd ed., pp. 267-278). Routledge.

Braithwaite, D. O., Waldron, V. R., Allen, J., Bergquist, G., Marsh, J., Oliver, B., Storck, K., Swords, N., & Tschampl-Diesing, C. (2018). “Feeling warmth and close to her”: Communication and resilience reflected in turning points in positive adult stepchild-stepparent relationships. Journal of Family Communication, 18 , 92-109. doi: 10.1080/15267431.2017.1415902

Dawn O. Braithwaite, Ph.D., a professor of communication at the University of Nebraska-Lincoln, studies families and close relationships, especially step- and chosen families.

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Communication and presentation skills

“Communication goes part and parcel with team working and also relates to the growing importance of the customer. All businesses have customers, whether internal or external, and being able to [communicate with] people is considered to be of vital importance in any job, especially a graduate job.”

-Carl Gilleard, Former Chief Executive, Association of Graduate Recruiters

What do recruiters want?

Recruiters ask for good communication skills can in a variety of ways. The following examples are all taken from genuine job advertisements:

• "Articulate graduates wanted…"
• "We’re looking for someone who can relate to a wide range of people…"
• "You must have clear written English…"
• "You must be able to present complex ideas in an easy to understand manner…"

As you can see from the above, there are different ways of describing communication with colleagues and customers, but generally effective communication can be broken down into three main elements:

• Listening skills  – communication is not just about getting your ideas across, it is also about actively listening to other people’s thoughts and taking them on board. People are more likely to listen to you if you've shown them the same courtesy.
• Presentation skills  – To communicate effectively in the workplace, you need to be able to present your information clearly. Presentation skills doesn’t just mean knowing how to put a good set of powerpoint slides together, it means engaging and connecting with an audience to get your message across.
• Tailoring information to suit the audience  – As well as being able to decide what information is important and how to present it, a good communicator is able to tailor that information to suit their audience. You wouldn't use the same language in an informal meeting with close colleagues as you would to present the same information to a group of external clients, for example.

Gaining communication skills

Below are some examples of how you may already have gained communication skills at the University of Bradford. There may also be some useful suggestions here if you are looking to develop your skills further:

Written  

• through academic work
• blogs - write regular articles on a subject you are passionate about 
• administration experience through part-time work
• through customer-facing job roles
• university presentations
• volunteering in the community
• student radio (RAMAIR)
• being a career ambassador / course rep / student mentor (PAL scheme)
• running for student union / student society positions

How do you prove to a recruiter that you have these skills?

It is not good enough to simply say “I have excellent communication skills” - you have to prove that you have by giving examples of when you have communicated effectively.

One way to make sure you structure your example properly is to use the STAR technique.

• S - Define the Situation
• T - Identify the Task
• A - Describe your Action
• R - Explain the Result

Below is an example of how a question on communication has been answered using the STAR technique:

Define the SITUATION:

When I started university, I joined the Bradford University Theatre Club (BUTC). I really enjoyed it and acted in several productions, as well as learning about directing and the technical side.

Identify the TASK:

In my third year I decided I wanted to stand for the role of Treasurer. There were three of us standing and we each had to do a campaign and then give a speech before one of us would be voted in.

Describe the ACTION you took:

To get the club’s opinion on the sort of things that they thought we should spend our money on - recruitment events, marketing, better equipment etc - I spoke to the other members of the club and sent a short questionnaire round. I then used the feedback I received to formulate my campaign and speech. I made posters communicating my position, and wrote a five minute speech explaining why I wanted the position and what I thought I could bring to the club.

Explain the RESULT:

This preparation and my interactions with the other club members meant that I was in a strong position to represent their interests, and I was voted in with 65% of the ballot.

Describing your experience

Have a go at writing some statements like this which reflect your own experiences from your work, your study and your personal interests. These can then be used in completing competency based application forms, included in a skills CV, or used during interviews. You can add or remove detail as appropriate, depending on the circumstances.

See the related key words, right, to help you develop your statements.

Related key words / skills

• Customer service
• Influencing
• Interpersonal skills
• Negotiation

Improving your skills 

You may have gained communication skills whilst at university, but if you are looking to sharpen up your skills, for a job interview for example, please see the below for more resources and how we can help you.

Written communication

Whether you're sending an email, writing a letter, putting an application together or compiling a report, having a good level of written communication is really important in portraying a positive, professional image.

Because emails are such a fast and easy way of contacting people, it is tempting to see them as an informal way of communicating. However, when using email to send your CV to employers or similar, it is important to use the same professional tone throughout your email, covering letter and CV.

We have loads of information on our website regarding  CVs ,  application forms  and  covering letters , with examples of layouts for you to have a look at.

How can I improve my written communication skills?

Remind yourself of potential mistakes with  this list of commonly misspelled ( not mispelled! ) words .

If you are a current student at the University of Bradford, you can use the University's  Academic Skills Advice service to speak to an adviser about your written communication skills or attend one of their workshops.

Verbal (oral) communication

How you interact with people and present information to them is essential in almost every job role from sales to education to management. What specific verbal communication skills do you have, and how will you evidence these?

• Influencing and negotiation:  have you ever tried to change someone's mind about something? If so, what did you do, and more importantly how did you do it? Being able to influence and negotiate effectively are essential in many roles. When evidencing this, try not to use an example which is too complicated. Focus on something simple as this will be much more effective e.g. changing a friends mind about which film to see at the cinema.
• Presentations:  delivering an effective presentation relies heavily on your ability to interact with the audience. Think back to the presentations you have made as part of your degree or other work experience. How did they go? What made them successful? If you are nervous about delivering presentations, think about someone you know who is good at them. What makes them effective? Why is it interesting?

How do I improve my verbal communication skills?

Career and Employability Services run a series of employability workshops each term, including sessions on effective interview skills, communication skills and group work. 

Participating in group work during your degree and getting involved in social activities such as  student societies , sports teams or a musical group can increase your confidence when speaking to others.

Body language

Your body language can be very important in how you are judged by others, as people can make assumptions (both conscious and subconscious) about others from the way they stand and sit, how they use their arms when they talk and the amount of eye contact they use.

Although this won't always be the case (and it's good practice for recruiters to avoid such preconceptions), having an awareness of positive body language can potentially help you perform better in interviews, presentations and other occasions where you need to make a good first impression.

Making a good first impression

• A firm handshake is really important  - if you're not confident about this, you could practice shaking hands with your friends.
• Maintain appropriate eye contact  - this conveys that you are listening, and that you are interested in what you are being told. It also adds a impression of honesty to your answers.
• Don't slouch, and keep both feet on the floor . Keep your hands relaxed and don't fiddle with a pen or your hair.
• Don't gesticulate  too  much , as this might make you come across as a bit aggressive and can detract attention from what you are saying.

How can I improve my body language?

• We offer  mock interviews  to help you practice in a formal interview scenario with feedback from the careers consultant afterwards.  Reserve your appointment now .
• Build My Career  has an  Interview Simulator  which can film your answers to enable you to see how you come across when answering questions.

Want to create or adapt books like this? Learn more about how Pressbooks supports open publishing practices.

1.1 Why Is Public Speaking Important?

Learning objectives.

• Explore three types of public speaking in everyday life: informative, persuasive, and entertaining.
• Understand the benefits of taking a course in public speaking.
• Explain the benefits people get from engaging in public speaking.

Christian Pierret – Leader – CC BY 2.0.

In today’s world, we are constantly bombarded with messages both good and bad. No matter where you live, where you work or go to school, or what kinds of media you use, you are probably exposed to hundreds. if not thousands, of advertising messages every day. Researcher Norman W. Edmund estimates that by 2020 the amount of knowledge in the world will double every seventy-three days (Edmund, 2005). Because we live in a world where we are overwhelmed with content, communicating information in a way that is accessible to others is more important today than ever before. To help us further understand why public speaking is important, we will first examine public speaking in everyday life. We will then discuss how public speaking can benefit you personally.

Everyday Public Speaking

Every single day people across the United States and around the world stand up in front of some kind of audience and speak. In fact, there’s even a monthly publication that reproduces some of the top speeches from around the United States called Vital Speeches of the Day ( http://www.vsotd.com ). Although public speeches are of various types, they can generally be grouped into three categories based on their intended purpose: informative, persuasive, and entertaining.

Informative Speaking

One of the most common types of public speaking is informative speaking . The primary purpose of informative presentations is to share one’s knowledge of a subject with an audience. Reasons for making an informative speech vary widely. For example, you might be asked to instruct a group of coworkers on how to use new computer software or to report to a group of managers how your latest project is coming along. A local community group might wish to hear about your volunteer activities in New Orleans during spring break, or your classmates may want you to share your expertise on Mediterranean cooking. What all these examples have in common is the goal of imparting information to an audience.

Informative speaking is integrated into many different occupations. Physicians often lecture about their areas of expertise to medical students, other physicians, and patients. Teachers find themselves presenting to parents as well as to their students. Firefighters give demonstrations about how to effectively control a fire in the house. Informative speaking is a common part of numerous jobs and other everyday activities. As a result, learning how to speak effectively has become an essential skill in today’s world.

Persuasive Speaking

A second common reason for speaking to an audience is to persuade others. In our everyday lives, we are often called on to convince, motivate, or otherwise persuade others to change their beliefs, take an action, or reconsider a decision. Advocating for music education in your local school district, convincing clients to purchase your company’s products, or inspiring high school students to attend college all involve influencing other people through public speaking.

For some people, such as elected officials, giving persuasive speeches is a crucial part of attaining and continuing career success. Other people make careers out of speaking to groups of people who pay to listen to them. Motivational authors and speakers, such as Les Brown ( http://www.lesbrown.com ), make millions of dollars each year from people who want to be motivated to do better in their lives. Brian Tracy, another professional speaker and author, specializes in helping business leaders become more productive and effective in the workplace ( http://www.briantracy.com ).

Whether public speaking is something you do every day or just a few times a year, persuading others is a challenging task. If you develop the skill to persuade effectively, it can be personally and professionally rewarding.

Entertaining Speaking

Entertaining speaking involves an array of speaking occasions ranging from introductions to wedding toasts, to presenting and accepting awards, to delivering eulogies at funerals and memorial services in addition to after-dinner speeches and motivational speeches. Entertaining speaking has been important since the time of the ancient Greeks, when Aristotle identified epideictic speaking (speaking in a ceremonial context) as an important type of address. As with persuasive and informative speaking, there are professionals, from religious leaders to comedians, who make a living simply from delivering entertaining speeches. As anyone who has watched an awards show on television or has seen an incoherent best man deliver a wedding toast can attest, speaking to entertain is a task that requires preparation and practice to be effective.

Personal Benefits of Public Speaking

Oral communication skills were the number one skill that college graduates found useful in the business world, according to a study by sociologist Andrew Zekeri (Zekeri, 2004). That fact alone makes learning about public speaking worthwhile. However, there are many other benefits of communicating effectively for the hundreds of thousands of college students every year who take public speaking courses. Let’s take a look at some of the personal benefits you’ll get both from a course in public speaking and from giving public speeches.

Benefits of Public Speaking Courses

In addition to learning the process of creating and delivering an effective speech, students of public speaking leave the class with a number of other benefits as well. Some of these benefits include

• developing critical thinking skills,
• fine-tuning verbal and nonverbal skills,
• overcoming fear of public speaking.

Developing Critical Thinking Skills

One of the very first benefits you will gain from your public speaking course is an increased ability to think critically. Problem solving is one of many critical thinking skills you will engage in during this course. For example, when preparing a persuasive speech, you’ll have to think through real problems affecting your campus, community, or the world and provide possible solutions to those problems. You’ll also have to think about the positive and negative consequences of your solutions and then communicate your ideas to others. At first, it may seem easy to come up with solutions for a campus problem such as a shortage of parking spaces: just build more spaces. But after thinking and researching further you may find out that building costs, environmental impact from loss of green space, maintenance needs, or limited locations for additional spaces make this solution impractical. Being able to think through problems and analyze the potential costs and benefits of solutions is an essential part of critical thinking and of public speaking aimed at persuading others. These skills will help you not only in public speaking contexts but throughout your life as well. As we stated earlier, college graduates in Zekeri’s study rated oral communication skills as the most useful for success in the business world. The second most valuable skill they reported was problem-solving ability, so your public speaking course is doubly valuable!

Another benefit to public speaking is that it will enhance your ability to conduct and analyze research. Public speakers must provide credible evidence within their speeches if they are going to persuade various audiences. So your public speaking course will further refine your ability to find and utilize a range of sources.

Fine-Tuning Verbal and Nonverbal Skills

A second benefit of taking a public speaking course is that it will help you fine-tune your verbal and nonverbal communication skills. Whether you competed in public speaking in high school or this is your first time speaking in front of an audience, having the opportunity to actively practice communication skills and receive professional feedback will help you become a better overall communicator. Often, people don’t even realize that they twirl their hair or repeatedly mispronounce words while speaking in public settings until they receive feedback from a teacher during a public speaking course. People around the United States will often pay speech coaches over one hundred dollars per hour to help them enhance their speaking skills. You have a built-in speech coach right in your classroom, so it is to your advantage to use the opportunity to improve your verbal and nonverbal communication skills.

Overcoming Fear of Public Speaking

An additional benefit of taking a public speaking class is that it will help reduce your fear of public speaking. Whether they’ve spoken in public a lot or are just getting started, most people experience some anxiety when engaging in public speaking. Heidi Rose and Andrew Rancer evaluated students’ levels of public speaking anxiety during both the first and last weeks of their public speaking class and found that those levels decreased over the course of the semester (Rose & Rancer, 1993). One explanation is that people often have little exposure to public speaking. By taking a course in public speaking, students become better acquainted with the public speaking process, making them more confident and less apprehensive. In addition, you will learn specific strategies for overcoming the challenges of speech anxiety. We will discuss this topic in greater detail in Chapter 3 “Speaking Confidently” .

Benefits of Engaging in Public Speaking

Once you’ve learned the basic skills associated with public speaking, you’ll find that being able to effectively speak in public has profound benefits, including

• influencing the world around you,
• developing leadership skills,
• becoming a thought leader.

Influencing the World around You

If you don’t like something about your local government, then speak out about your issue! One of the best ways to get our society to change is through the power of speech. Common citizens in the United States and around the world, like you, are influencing the world in real ways through the power of speech. Just type the words “citizens speak out” in a search engine and you’ll find numerous examples of how common citizens use the power of speech to make real changes in the world—for example, by speaking out against “fracking” for natural gas (a process in which chemicals are injected into rocks in an attempt to open them up for fast flow of natural gas or oil) or in favor of retaining a popular local sheriff. One of the amazing parts of being a citizen in a democracy is the right to stand up and speak out, which is a luxury many people in the world do not have. So if you don’t like something, be the force of change you’re looking for through the power of speech.

Developing Leadership Skills

Have you ever thought about climbing the corporate ladder and eventually finding yourself in a management or other leadership position? If so, then public speaking skills are very important. Hackman and Johnson assert that effective public speaking skills are a necessity for all leaders (Hackman & Johnson, 2004). If you want people to follow you, you have to communicate effectively and clearly what followers should do. According to Bender, “Powerful leadership comes from knowing what matters to you. Powerful presentations come from expressing this effectively. It’s important to develop both” (Bender, 1998). One of the most important skills for leaders to develop is their public speaking skills, which is why executives spend millions of dollars every year going to public speaking workshops; hiring public speaking coaches; and buying public speaking books, CDs, and DVDs.

Becoming a Thought Leader

Even if you are not in an official leadership position, effective public speaking can help you become a “ thought leader .” Joel Kurtzman, editor of Strategy & Business , coined this term to call attention to individuals who contribute new ideas to the world of business. According to business consultant Ken Lizotte, “when your colleagues, prospects, and customers view you as one very smart guy or gal to know, then you’re a thought leader” (Lizotte, 2008). Typically, thought leaders engage in a range of behaviors, including enacting and conducting research on business practices. To achieve thought leader status, individuals must communicate their ideas to others through both writing and public speaking. Lizotte demonstrates how becoming a thought leader can be personally and financially rewarding at the same time: when others look to you as a thought leader, you will be more desired and make more money as a result. Business gurus often refer to “intellectual capital,” or the combination of your knowledge and ability to communicate that knowledge to others (Lizotte, 2008). Whether standing before a group of executives discussing the next great trend in business or delivering a webinar (a seminar over the web), thought leaders use public speaking every day to create the future that the rest of us live in.

Key Takeaways

• People have many reasons for engaging in public speaking, but the skills necessary for public speaking are applicable whether someone is speaking for informative, persuasive, or entertainment reasons.
• Taking a public speaking class will improve your speaking skills, help you be a more critical thinker, fine-tune your verbal and nonverbal communication skills, and help you overcome public speaking anxiety.
• Effective public speaking skills have many direct benefits for the individual speaker, including influencing the world around you, developing leadership skills, and becoming a go-to person for ideas and solutions.
• Talk to people who are currently working in the career you hope to pursue. Of the three types of public speaking discussed in the text, which do they use most commonly use in their work?
• Read one of the free speeches available at http://www.vsotd.com . What do you think the speaker was trying to accomplish? What was her or his reason for speaking?
• Which personal benefit are you most interested in receiving from a public speaking class? Why?

Bender, P. U. (1998). Stand, deliver and lead. Ivey Business Journal , 62 (3), 46–47.

Edmund, N. W. (2005). End the biggest educational and intellectual blunder in history: A $100,000 challenge to our top educational leaders . Ft. Lauderdale, FL: Scientific Method Publishing Co.

Hackman, M. Z., & Johnson, C. E. (2004). Leadership: A communication perspective (4th ed.). Long Grove, IL: Waveland.

Lizotte, K. (2008). The expert’s edge: Become the go-to authority people turn to every time [Kindle 2 version]. New York, NY: McGraw-Hill. Retrieved from Amazon.com (locations 72–78).

Rose, H. M., & Rancer, A. S. (1993). The impact of basic courses in oral interpretation and public speaking on communication apprehension. Communication Reports , 6 , 54–60.

Zekeri, A. A. (2004). College curriculum competencies and skills former students found essential to their careers. College Student Journal , 38 , 412–422.

Stand up, Speak out Copyright © 2016 by University of Minnesota is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

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The importance of effective communication in healthcare

• Post author By University of Phoenix
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Effective workplace dynamics rely heavily on communication. A team’s ability to clearly express feelings, boundaries and expectations can be vital for success in nearly every field.   

Within healthcare institutions, whether they be academic medical centers or private clinics, effective communication is critical for the well-being of both staff and patients. When healthcare professionals communicate effectively with colleagues, patients, insurance providers, and administrative personnel, they can help enhance the quality of patient care.    

Why is communication important in healthcare?   

Communication brings a variety of benefits for those within the healthcare system, including patients, doctors, nurses and administrators. By using clear communication, healthcare teams can improve patient satisfaction, reduce errors, lower costs and enhance collaboration in the workplace.   

Improved patient satisfaction    

Healthcare teams work every day to improve the health and well-being of their patients and their communities. Building team communication can help healthcare providers to offer better service to their patients in many ways, such as:   

• Providing timely care for patients to minimize their time spent in the hospital.   
• Building strong rapport with patients so they feel comfortable discussing treatment.  
• Reducing mistakes that can lead to unnecessarily lengthy treatment.    

All of these improvements work together to build trust among healthcare workers and their patients or customers, and research shows that trust is a critical factor in the performance of healthcare organizations.  

Reduced errors    

Everyone makes mistakes, but in healthcare, errors can lead to life-or-death situations for patients. Incorrectly recorded medical history may lead to diagnostic errors or delays. Unclear communication between employees regarding patient treatment and medication can cause adverse physical symptoms.   

Strong written and verbal communication skills create a work environment where patient information is accurate, clearly conveyed and shared with team members to improve patient care.    

Lower costs    

According to recent estimates, communication barriers lead to $6.8 billion in preventable costs for healthcare organizations. Improving communication barriers between healthcare providers and between providers and patients leads to a variety of cost-reducing benefits, such as shorter hospital stays and fewer adverse events during treatment.   

By prioritizing communication in healthcare settings, leaders can save their organizations and their patients valuable time and money.   

Enhanced collaboration    

When a patient’s treatment crosses multiple specialties, collaboration is essential. Nurses, doctors, surgeons and others must work together to create a treatment plan that is best for the patient’s health.   

This collaboration requires clear communication and openness. By improving communication skills such as active listening, healthcare teams can improve the level of treatment their patients receive.   

Strategies for improving communication in healthcare   

An investment in employees’ communication skills is an investment in the long-term success of the healthcare organization and the health of its patients. Employers can develop communication in a variety of ways such as by offering skills training, utilizing technology and holding team-building meetings regularly.   

Utilize technology to share information    

New technologies continue to provide ways for healthcare teams to effectively communicate and coordinate patient care. Some examples include:   

• Remote patient monitoring : According to the United States Health Resources and Services Administration, remote patient monitoring is a useful tool in successful telehealth initiatives. Devices such as pulse oximeters and blood pressure monitors collect vital data in real-time for a healthcare team to assess.   
• Electronic health records : Electronic health records are a digitized form of a patient’s medical history, logged by their healthcare providers over the years. These electronic records provide healthcare teams with the information they need to treat their patients. Nurses can electronically log medication usage, doctors can make notes on treatment plans and surgeries, and administrators can use the information to file necessary insurance forms.    
• Secure messaging apps : One way to use technology to improve communication in healthcare is using HIPAA-compliant messaging apps . Healthcare teams and their patients can communicate through secure instant messaging platforms to discuss new developments and make plans for future treatment while maintaining patient privacy.   

These tools provide healthcare teams with instantaneous information sharing. By adopting these tools, healthcare organizations can reduce time waste and errors, save funds and improve the patient experience.   

Offer skills training    

Offering skills training is another key way to improve a healthcare team’s communication skills. Providing opportunities for upskilling brings healthcare organizations benefits such as:   

• Improving employee retention and boosting morale by offering opportunities for growth and career expansion.   
• Inviting innovation and collaboration as employees learn new skills and develop their expertise. This individual growth can lead to increased innovation and collaborative efforts.    
• Improving patients’ experiences by ensuring that healthcare teams are regularly improving their skills and striving to provide quality care using up-to-date practices.    
• Attracting up-and-coming talent : If a healthcare organization is interested in adding to the team, then offering skills training is a powerful tool for attracting up-and-coming talent. According to the Society for Human Resources Management, continuing education opportunities are a high priority for young professionals — with 66% of workers ages 18-24 prioritizing learning and development initiatives when applying for jobs.   

Employers can adopt healthcare training programs that are specific to their field. These courses teach industry expertise along with soft skills such as empathy, inclusivity and leadership that health professionals need to excel in their roles. These communication-related skills will help healthcare providers to better lead their teams, build trust with patients and work more effectively in a high-stress environment.    

Hold regular meetings for employees    

Leadership professionals at healthcare organizations can support their staff by holding regular meetings focused on communication. These meetings can include discussions about:   

• Performance : Regular meetings for employees provide teams and healthcare leaders with the chance to examine past performance and make plans for the future. This can include small group discussions based on department or large group discussions.   
• Patient feedback : Collecting patient feedback is helpful, but this information needs to be shared with healthcare teams. Discussing patient feedback as a team allows healthcare providers to celebrate victories and explore solutions for past errors.   
• New initiatives : This discussion provides space for leadership to introduce new initiatives, while also allowing staff to present ideas they have for the improvement of healthcare communication strategies and other processes.   

These meetings serve to facilitate clear communication between employees, reduce the risk of errors, and instill patient-centered care as a central value for the team.   

Organize team-building exercises    

Healthcare leaders can help improve their team’s communication skills through various team-building exercises . These activities encourage active listening, clear written and verbal communication and so much more. Example exercises include:   

• Back-to-back drawing : Staff members will pair up and sit back-to-back. With one partner holding a pen and paper, the other partner will describe a shape as clearly as they can. At the end, the partners will see if their speaking and listening skills led to an accurate drawing.   
• Characters, conflict, struggle, goal : CCSG is a structure for sharing narratives with team members. Healthcare staff can use team meetings to practice telling stories about the team’s work using the CCSG structure and discussing the story as a group.   

These exercises provide a low-stress environment for team members to actively practice their communication skills. As a form of hands-on learning, these activities appeal to different learning styles and contribute to holistic skill development for the entire team. 

• Tags healthcare , Professional development

What is Leadership Communication? Why is it Important?

• April 25, 2024

Table of Contents

Leadership communication is the basic element of successful leadership. This focuses on the ability to offer information, ideas, and directives to organisations. Effective communication is needed to boost trust, get motivation, and drive the success of the organisation. No one respects a leader who cannot communicate and deliver the messages smoothly and effectively, hence it's crucial to establish good communication skills.

Leaders who want to upskill their communication level can opt for different programs and educational platforms to learn ideas about communication. A senior leadership program is the best option for aspiring leaders who lack a vital skill like communication. This can help them with active listening, feedback, and the ability to adapt communication styles as per the audience.

Understanding Leadership Communication

Leadership communication helps leaders to guide and inspire teams for their common goals. Effective communication can highlight the vision, goals, and expectations of a leader to their team members. This comes up with not only verbal but also active listening, offering feedback, and boosting open dialogues in the team.

There are certain key skills for effective leadership communication:

• Clarity : Leaders must offer their ideas clearly and properly to make sure that the team understands everything.
• Empathy: Leaders can connect with their team on a personal level. This boosts trust and collaboration.
• Adaptability: Leaders can consider adaptability as per the situation and the audience.

Proper communication in the team can boost dynamics and success. Clear and open communication helps in building trust, increasing collaboration, and offering morale among team members. Leaders can communicate and this is beneficial for the team to work for a common goal and promote a positive work environment.

The Importance of Leadership Communication

The importance of leadership communication is immense. A solid senior leadership course or postgraduate leadership certification can help you learn effective leadership communication skills. 

Establish a transparent and open environment

Effective communication helps leaders to establish a transparent and open environment. Employees can feel more valued and respected. Leaders can get clear communication channels with a transparent and open environment. This helps them transfer the information to the entire organisation.

Leaders can help in promoting trust and understanding between the team members. Transparency results in increased employee engagement and motivation. This is because employees feel more informed and they are involved in the decision-making procedure. 

Open communication from the leadership can reduce misunderstandings and conflicts in the team. Leaders can be aware of the goals, expectations, and challenges. This helps them to work for the common goal of the company. Clarity can reduce ambiguity and promote unity and collaboration between team members. This results in improved productivity and performance.

Build Trust

When the goals and expectations are provided, leaders can easily build strong relationships as per their trust. This is very much essential for a productive work environment. Communication is essential to boost trust and credibility between the teams, shareholders, and the organisation. It is vital to guarantee clear and transparent communication channels. This helps team members to know about other’s perspectives and match them with their goals. Moreover this results in increased trust and credibility among team members. Leaders can easily create a more cohesive and productive work environment.

Senior leaders must establish and maintain trust. This comes with a commitment to open and honest communication practices. They must have the ability to listen to feedback and solve problems as needed. Leaders must be aware and be credible with their teams. They can even create chances for two-way communication like town hall meetings and feedback sessions. This helps leaders to communicate and engage with the employees and get the information.

Employee engagement and motivation

Employee engagement and motivation are needed for a successful workplace environment. Leadership communication can boost different qualities between employees. The leaders can communicate with each other more clearly and transparently. Employees can feel more connected with the goals and values of the organisation. This results in increased engagement and motivation.

Regular communication from leaders can help employees to know about their roles and responsibilities in the company. Leaders can help employees to perform at their best and contribute to the organisation. A sense of purpose and direction can easily boost employee motivation and job satisfaction.

Collaboration and Teamwork

Leadership communication is needed to provide collaboration and teamwork in the organisation. Leaders who can easily communicate and give feedback can create a culture of cooperation. This helps team members to feel more comfortable sharing ideas and working together for a common goal. Leaders can use the skills and perspectives of the team to drive innovation and get better results.

Leadership communication can help to build trust between the team members. The leaders can communicate openly and transparently. This is beneficial to create a sense of trust and credibility in the team. The trust between team members can help them to share ideas, offer constructive feedback, and work together for the ultimate goal of the company. Moreover, they can feel more confident when they are mentored by a reliable and professional leader.

Communicating Vision and Strategy

Leadership communication can manage change in organisations . The leaders can help employees to know about the reasons for change, undertake uncertainties, and create a sense of direction. Leaders can increase employee engagement and commitment to an organisation when they portray the purpose and reasons for the change.

Leaders must adapt transparent and open communication channels for communicating the change initiatives and inspiring the teams. They can offer regular updates and solve issues to build trust and credibility between employees. Moreover, when leaders use town hall meetings, emails, and face-to-face discussions, this guarantees that the message reaches each level of the organisation.

The leaders can successfully communicate change and vision. This inspires the team to work as per the new directions. CEO of Microsoft, Satya Nadella has communicated the growth of the company towards cloud computing. This is done with the help of clear messaging and leading by example. Graduates of the leadership programs can get increased confidence in their leadership abilities. Moreover, it helps them to know about their role in their organisations.

Leadership communication plays a major role in guiding teams toward success when they boost clarity, alignment, and motivation. It helps leaders to set expectations and offer feedback effectively. Consider it crucial to develop strong communication skills. This is needed for inspiring trust, building strong relationships, and exploring the challenges of transparency and empathy. Leaders can easily create a space of open dialogue, innovation, and collaboration in the organisation. This results in sustainable growth and achieving strategic objectives. Aspiring leaders can opt for the senior leadership program powered by Imarticus . The XLRI Postgraduate Certificate in Senior Leadership can help you become an effective leader and gain effective leadership communication skills.

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• Specifically, the final rule defines the term “senior executive” to refer to workers earning more than $151,164 annually who are in a “policy-making position.”
• Reduced health care costs: $74-$194 billion in reduced spending on physician services over the next decade.
• New business formation: 2.7% increase in the rate of new firm formation, resulting in over 8,500 additional new businesses created each year.
• This reflects an estimated increase of about 3,000 to 5,000 new patents in the first year noncompetes are banned, rising to about 30,000-53,000 in the tenth year.
• This represents an estimated increase of 11-19% annually over a ten-year period.
• The average worker’s earnings will rise an estimated extra $524 per year. 

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Victoria Graham Office of Public Affairs 415-848-5121