How to Write a Persuasive Essay (This Convinced My Professor!)

How to Write a Persuasive Essay (This Convinced My Professor!)

Table of contents

what are the elements of persuasive essay

Meredith Sell

You can make your essay more persuasive by getting straight to the point.

In fact, that's exactly what we did here, and that's just the first tip of this guide. Throughout this guide, we share the steps needed to prove an argument and create a persuasive essay.

This AI tool helps you improve your essay > This AI tool helps you improve your essay >

persuasive essay

Key takeaways: - Proven process to make any argument persuasive - 5-step process to structure arguments - How to use AI to formulate and optimize your essay

Why is being persuasive so difficult?

"Write an essay that persuades the reader of your opinion on a topic of your choice."

You might be staring at an assignment description just like this 👆from your professor. Your computer is open to a blank document, the cursor blinking impatiently. Do I even have opinions?

The persuasive essay can be one of the most intimidating academic papers to write: not only do you need to identify a narrow topic and research it, but you also have to come up with a position on that topic that you can back up with research while simultaneously addressing different viewpoints.

That’s a big ask. And let’s be real: most opinion pieces in major news publications don’t fulfill these requirements.

The upside? By researching and writing your own opinion, you can learn how to better formulate not only an argument but the actual positions you decide to hold. 

Here, we break down exactly how to write a persuasive essay. We’ll start by taking a step that’s key for every piece of writing—defining the terms.

What Is a Persuasive Essay?

A persuasive essay is exactly what it sounds like: an essay that persuades . Over the course of several paragraphs or pages, you’ll use researched facts and logic to convince the reader of your opinion on a particular topic and discredit opposing opinions.

While you’ll spend some time explaining the topic or issue in question, most of your essay will flesh out your viewpoint and the evidence that supports it.

The 5 Must-Have Steps of a Persuasive Essay

If you’re intimidated by the idea of writing an argument, use this list to break your process into manageable chunks. Tackle researching and writing one element at a time, and then revise your essay so that it flows smoothly and coherently with every component in the optimal place.

1. A topic or issue to argue

This is probably the hardest step. You need to identify a topic or issue that is narrow enough to cover in the length of your piece—and is also arguable from more than one position. Your topic must call for an opinion , and not be a simple fact .

It might be helpful to walk through this process:

  • Identify a random topic
  • Ask a question about the topic that involves a value claim or analysis to answer
  • Answer the question

That answer is your opinion.

Let’s consider some examples, from silly to serious:

Topic: Dolphins and mermaids

Question: In a mythical match, who would win: a dolphin or a mermaid?

Answer/Opinion: The mermaid would win in a match against a dolphin.

Topic: Autumn

Question: Which has a better fall: New England or Colorado?

Answer/Opinion: Fall is better in New England than Colorado.

Topic: Electric transportation options

Question: Would it be better for an urban dweller to buy an electric bike or an electric car?

Answer/Opinion: An electric bike is a better investment than an electric car.

Your turn: Walk through the three-step process described above to identify your topic and your tentative opinion. You may want to start by brainstorming a list of topics you find interesting and then going use the three-step process to find the opinion that would make the best essay topic.

2. An unequivocal thesis statement

If you walked through our three-step process above, you already have some semblance of a thesis—but don’t get attached too soon! 

A solid essay thesis is best developed through the research process. You shouldn’t land on an opinion before you know the facts. So press pause. Take a step back. And dive into your research.

You’ll want to learn:

  • The basic facts of your topic. How long does fall last in New England vs. Colorado? What trees do they have? What colors do those trees turn?
  • The facts specifically relevant to your question. Is there any science on how the varying colors of fall influence human brains and moods?
  • What experts or other noteworthy and valid sources say about the question you’re considering. Has a well-known arborist waxed eloquent on the beauty of New England falls?

As you learn the different viewpoints people have on your topic, pay attention to the strengths and weaknesses of existing arguments. Is anyone arguing the perspective you’re leaning toward? Do you find their arguments convincing? What do you find unsatisfying about the various arguments? 

Allow the research process to change your mind and/or refine your thinking on the topic. Your opinion may change entirely or become more specific based on what you learn.

Once you’ve done enough research to feel confident in your understanding of the topic and your opinion on it, craft your thesis. 

Your thesis statement should be clear and concise. It should directly state your viewpoint on the topic, as well as the basic case for your thesis.

Thesis 1: In a mythical match, the mermaid would overcome the dolphin due to one distinct advantage: her ability to breathe underwater.

Thesis 2: The full spectrum of color displayed on New England hillsides is just one reason why fall in the northeast is better than in Colorado.

Thesis 3: In addition to not adding to vehicle traffic, electric bikes are a better investment than electric cars because they’re cheaper and require less energy to accomplish the same function of getting the rider from point A to point B.

Your turn: Dive into the research process with a radar up for the arguments your sources are making about your topic. What are the most convincing cases? Should you stick with your initial opinion or change it up? Write your fleshed-out thesis statement.

3. Evidence to back up your thesis

This is a typical place for everyone from undergrads to politicians to get stuck, but the good news is, if you developed your thesis from research, you already have a good bit of evidence to make your case.

Go back through your research notes and compile a list of every …

… or other piece of information that supports your thesis. 

This info can come from research studies you found in scholarly journals, government publications, news sources, encyclopedias, or other credible sources (as long as they fit your professor’s standards).

As you put this list together, watch for any gaps or weak points. Are you missing information on how electric cars versus electric bicycles charge or how long their batteries last? Did you verify that dolphins are, in fact, mammals and can’t breathe underwater like totally-real-and-not-at-all-fake 😉mermaids can? Track down that information.

Next, organize your list. Group the entries so that similar or closely related information is together, and as you do that, start thinking through how to articulate the individual arguments to support your case. 

Depending on the length of your essay, each argument may get only a paragraph or two of space. As you think through those specific arguments, consider what order to put them in. You’ll probably want to start with the simplest argument and work up to more complicated ones so that the arguments can build on each other. 

Your turn: Organize your evidence and write a rough draft of your arguments. Play around with the order to find the most compelling way to argue your case.

4. Rebuttals to disprove opposing theses

You can’t just present the evidence to support your case and totally ignore other viewpoints. To persuade your readers, you’ll need to address any opposing ideas they may hold about your topic. 

You probably found some holes in the opposing views during your research process. Now’s your chance to expose those holes. 

Take some time (and space) to: describe the opposing views and show why those views don’t hold up. You can accomplish this using both logic and facts.

Is a perspective based on a faulty assumption or misconception of the truth? Shoot it down by providing the facts that disprove the opinion.

Is another opinion drawn from bad or unsound reasoning? Show how that argument falls apart.

Some cases may truly be only a matter of opinion, but you still need to articulate why you don’t find the opposing perspective convincing.

Yes, a dolphin might be stronger than a mermaid, but as a mammal, the dolphin must continually return to the surface for air. A mermaid can breathe both underwater and above water, which gives her a distinct advantage in this mythical battle.

While the Rocky Mountain views are stunning, their limited colors—yellow from aspen trees and green from various evergreens—leaves the autumn-lover less than thrilled. The rich reds and oranges and yellows of the New England fall are more satisfying and awe-inspiring.

But what about longer trips that go beyond the city center into the suburbs and beyond? An electric bike wouldn’t be great for those excursions. Wouldn’t an electric car be the better choice then? 

Certainly, an electric car would be better in these cases than a gas-powered car, but if most of a person’s trips are in their hyper-local area, the electric bicycle is a more environmentally friendly option for those day-to-day outings. That person could then participate in a carshare or use public transit, a ride-sharing app, or even a gas-powered car for longer trips—and still use less energy overall than if they drove an electric car for hyper-local and longer area trips.

Your turn: Organize your rebuttal research and write a draft of each one.

5. A convincing conclusion

You have your arguments and rebuttals. You’ve proven your thesis is rock-solid. Now all you have to do is sum up your overall case and give your final word on the subject. 

Don’t repeat everything you’ve already said. Instead, your conclusion should logically draw from the arguments you’ve made to show how they coherently prove your thesis. You’re pulling everything together and zooming back out with a better understanding of the what and why of your thesis. 

A dolphin may never encounter a mermaid in the wild, but if it were to happen, we know how we’d place our bets. Long hair and fish tail, for the win.

For those of us who relish 50-degree days, sharp air, and the vibrant colors of fall, New England offers a season that’s cozier, longer-lasting, and more aesthetically pleasing than “colorful” Colorado. A leaf-peeper’s paradise.

When most of your trips from day to day are within five miles, the more energy-efficient—and yes, cost-efficient—choice is undoubtedly the electric bike. So strap on your helmet, fire up your pedals, and two-wheel away to your next destination with full confidence that you made the right decision for your wallet and the environment.

3 Quick Tips for Writing a Strong Argument

Once you have a draft to work with, use these tips to refine your argument and make sure you’re not losing readers for avoidable reasons.

1. Choose your words thoughtfully.

If you want to win people over to your side, don’t write in a way that shuts your opponents down. Avoid making abrasive or offensive statements. Instead, use a measured, reasonable tone. Appeal to shared values, and let your facts and logic do the hard work of changing people’s minds.

Choose words with AI

what are the elements of persuasive essay

You can use AI to turn your general point into a readable argument. Then, you can paraphrase each sentence and choose between competing arguments generated by the AI, until your argument is well-articulated and concise.

2. Prioritize accuracy (and avoid fallacies).

Make sure the facts you use are actually factual. You don’t want to build your argument on false or disproven information. Use the most recent, respected research. Make sure you don’t misconstrue study findings. And when you’re building your case, avoid logical fallacies that undercut your argument.

A few common fallacies to watch out for:

  • Strawman: Misrepresenting or oversimplifying an opposing argument to make it easier to refute.
  • Appeal to ignorance: Arguing that a certain claim must be true because it hasn’t been proven false.
  • Bandwagon: Assumes that if a group of people, experts, etc., agree with a claim, it must be true.
  • Hasty generalization: Using a few examples, rather than substantial evidence, to make a sweeping claim.
  • Appeal to authority: Overly relying on opinions of people who have authority of some kind.

The strongest arguments rely on trustworthy information and sound logic.

Research and add citations with AI

what are the elements of persuasive essay

We recently wrote a three part piece on researching using AI, so be sure to check it out . Going through an organized process of researching and noting your sources correctly will make sure your written text is more accurate.

3. Persuasive essay structure

Persuasive essay structure

If you’re building a house, you start with the foundation and go from there. It’s the same with an argument. You want to build from the ground up: provide necessary background information, then your thesis. Then, start with the simplest part of your argument and build up in terms of complexity and the aspect of your thesis that the argument is tackling.

A consistent, internal logic will make it easier for the reader to follow your argument. Plus, you’ll avoid confusing your reader and you won’t be unnecessarily redundant.

The essay structure usually includes the following parts:

  • Intro - Hook, Background information, Thesis statement
  • Topic sentence #1 , with supporting facts or stats
  • Concluding sentence
  • Topic sentence #2 , with supporting facts or stats
  • Concluding sentence Topic sentence #3 , with supporting facts or stats
  • Conclusion - Thesis and main points restated, call to action, thought provoking ending

Are You Ready to Write?

Persuasive essays are a great way to hone your research, writing, and critical thinking skills. Approach this assignment well, and you’ll learn how to form opinions based on information (not just ideas) and make arguments that—if they don’t change minds—at least win readers’ respect. ‍

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How to Write a Persuasive Essay: Tips and Tricks

Allison Bressmer

Allison Bressmer

How to write a persuasive essay

Most composition classes you’ll take will teach the art of persuasive writing. That’s a good thing.

Knowing where you stand on issues and knowing how to argue for or against something is a skill that will serve you well both inside and outside of the classroom.

Persuasion is the art of using logic to prompt audiences to change their mind or take action , and is generally seen as accomplishing that goal by appealing to emotions and feelings.

A persuasive essay is one that attempts to get a reader to agree with your perspective.

What is a persuasive essay?

Ready for some tips on how to produce a well-written, well-rounded, well-structured persuasive essay? Just say yes. I don’t want to have to write another essay to convince you!

How Do I Write a Persuasive Essay?

What are some good topics for a persuasive essay, how do i identify an audience for my persuasive essay, how do you create an effective persuasive essay, how should i edit my persuasive essay.

Your persuasive essay needs to have the three components required of any essay: the introduction , body , and conclusion .

That is essay structure. However, there is flexibility in that structure.

There is no rule (unless the assignment has specific rules) for how many paragraphs any of those sections need.

Although the components should be proportional; the body paragraphs will comprise most of your persuasive essay.

What should every essay include?

How Do I Start a Persuasive Essay?

As with any essay introduction, this paragraph is where you grab your audience’s attention, provide context for the topic of discussion, and present your thesis statement.

TIP 1: Some writers find it easier to write their introductions last. As long as you have your working thesis, this is a perfectly acceptable approach. From that thesis, you can plan your body paragraphs and then go back and write your introduction.

TIP 2: Avoid “announcing” your thesis. Don’t include statements like this:

  • “In my essay I will show why extinct animals should (not) be regenerated.”
  • “The purpose of my essay is to argue that extinct animals should (not) be regenerated.”

Announcements take away from the originality, authority, and sophistication of your writing.

Instead, write a convincing thesis statement that answers the question "so what?" Why is the topic important, what do you think about it, and why do you think that? Be specific.

How Many Paragraphs Should a Persuasive Essay Have?

This body of your persuasive essay is the section in which you develop the arguments that support your thesis. Consider these questions as you plan this section of your essay:

  • What arguments support your thesis?
  • What is the best order for your arguments?
  • What evidence do you have?
  • Will you address the opposing argument to your own?
  • How can you conclude convincingly?

The body of a persuasive essay

TIP: Brainstorm and do your research before you decide which arguments you’ll focus on in your discussion. Make a list of possibilities and go with the ones that are strongest, that you can discuss with the most confidence, and that help you balance your rhetorical triangle .

What Should I Put in the Conclusion of a Persuasive Essay?

The conclusion is your “mic-drop” moment. Think about how you can leave your audience with a strong final comment.

And while a conclusion often re-emphasizes the main points of a discussion, it shouldn’t simply repeat them.

TIP 1: Be careful not to introduce a new argument in the conclusion—there’s no time to develop it now that you’ve reached the end of your discussion!

TIP 2 : As with your thesis, avoid announcing your conclusion. Don’t start your conclusion with “in conclusion” or “to conclude” or “to end my essay” type statements. Your audience should be able to see that you are bringing the discussion to a close without those overused, less sophisticated signals.

The conclusion of a persuasive essay

If your instructor has assigned you a topic, then you’ve already got your issue; you’ll just have to determine where you stand on the issue. Where you stand on your topic is your position on that topic.

Your position will ultimately become the thesis of your persuasive essay: the statement the rest of the essay argues for and supports, intending to convince your audience to consider your point of view.

If you have to choose your own topic, use these guidelines to help you make your selection:

  • Choose an issue you truly care about
  • Choose an issue that is actually debatable

Simple “tastes” (likes and dislikes) can’t really be argued. No matter how many ways someone tries to convince me that milk chocolate rules, I just won’t agree.

It’s dark chocolate or nothing as far as my tastes are concerned.

Similarly, you can’t convince a person to “like” one film more than another in an essay.

You could argue that one movie has superior qualities than another: cinematography, acting, directing, etc. but you can’t convince a person that the film really appeals to them.

Debatable and non-debatable concepts

Once you’ve selected your issue, determine your position just as you would for an assigned topic. That position will ultimately become your thesis.

Until you’ve finalized your work, consider your thesis a “working thesis.”

This means that your statement represents your position, but you might change its phrasing or structure for that final version.

When you’re writing an essay for a class, it can seem strange to identify an audience—isn’t the audience the instructor?

Your instructor will read and evaluate your essay, and may be part of your greater audience, but you shouldn’t just write for your teacher.

Think about who your intended audience is.

For an argument essay, think of your audience as the people who disagree with you—the people who need convincing.

That population could be quite broad, for example, if you’re arguing a political issue, or narrow, if you’re trying to convince your parents to extend your curfew.

Once you’ve got a sense of your audience, it’s time to consult with Aristotle. Aristotle’s teaching on persuasion has shaped communication since about 330 BC. Apparently, it works.

Ethos, pathos and logos

Aristotle taught that in order to convince an audience of something, the communicator needs to balance the three elements of the rhetorical triangle to achieve the best results.

Those three elements are ethos , logos , and pathos .

Ethos relates to credibility and trustworthiness. How can you, as the writer, demonstrate your credibility as a source of information to your audience?

How will you show them you are worthy of their trust?

How to make your essay credible

  • You show you’ve done your research: you understand the issue, both sides
  • You show respect for the opposing side: if you disrespect your audience, they won’t respect you or your ideas

Logos relates to logic. How will you convince your audience that your arguments and ideas are reasonable?

How to use logic in essays

You provide facts or other supporting evidence to support your claims.

That evidence may take the form of studies or expert input or reasonable examples or a combination of all of those things, depending on the specific requirements of your assignment.

Remember: if you use someone else’s ideas or words in your essay, you need to give them credit.

ProWritingAid's Plagiarism Checker checks your work against over a billion web-pages, published works, and academic papers so you can be sure of its originality.

Find out more about ProWritingAid’s Plagiarism checks.

Pathos relates to emotion. Audiences are people and people are emotional beings. We respond to emotional prompts. How will you engage your audience with your arguments on an emotional level?

How to use emotion in essays

  • You make strategic word choices : words have denotations (dictionary meanings) and also connotations, or emotional values. Use words whose connotations will help prompt the feelings you want your audience to experience.
  • You use emotionally engaging examples to support your claims or make a point, prompting your audience to be moved by your discussion.

Be mindful as you lean into elements of the triangle. Too much pathos and your audience might end up feeling manipulated, roll their eyes and move on.

An “all logos” approach will leave your essay dry and without a sense of voice; it will probably bore your audience rather than make them care.

Once you’ve got your essay planned, start writing! Don’t worry about perfection, just get your ideas out of your head and off your list and into a rough essay format.

After you’ve written your draft, evaluate your work. What works and what doesn’t? For help with evaluating and revising your work, check out this ProWritingAid post on manuscript revision .

After you’ve evaluated your draft, revise it. Repeat that process as many times as you need to make your work the best it can be.

When you’re satisfied with the content and structure of the essay, take it through the editing process .

Grammatical or sentence-level errors can distract your audience or even detract from the ethos—the authority—of your work.

You don’t have to edit alone! ProWritingAid’s Realtime Report will find errors and make suggestions for improvements.

You can even use it on emails to your professors:

ProWritingAid's Realtime Report

Try ProWritingAid with a free account.

How Can I Improve My Persuasion Skills?

You can develop your powers of persuasion every day just by observing what’s around you.

  • How is that advertisement working to convince you to buy a product?
  • How is a political candidate arguing for you to vote for them?
  • How do you “argue” with friends about what to do over the weekend, or convince your boss to give you a raise?
  • How are your parents working to convince you to follow a certain academic or career path?

As you observe these arguments in action, evaluate them. Why are they effective or why do they fail?

How could an argument be strengthened with more (or less) emphasis on ethos, logos, and pathos?

Every argument is an opportunity to learn! Observe them, evaluate them, and use them to perfect your own powers of persuasion.

what are the elements of persuasive essay

Be confident about grammar

Check every email, essay, or story for grammar mistakes. Fix them before you press send.

Allison Bressmer is a professor of freshman composition and critical reading at a community college and a freelance writer. If she isn’t writing or teaching, you’ll likely find her reading a book or listening to a podcast while happily sipping a semi-sweet iced tea or happy-houring with friends. She lives in New York with her family. Connect at

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Persuasive Essay

Definition of persuasive essay.

The term “persuasive” is an adjective derived from verb “persuade,” which means “to convince somebody.” A persuasive essay is full of all the convincing techniques a writer can employ. It presents a situation, and takes a stand – either in its favor, or against it – to prove to readers whether it is beneficial or harmful for them.

Why Persuasion?

The question arises why persuasion if the people are already aware of everything. Its answer is that each person’s ability of seeing and understanding things depend on his vision. He believes only what he sees or is told about. If another side of the coin is shown, the people do not believe so easily. That is why they are presented with arguments supported with evidences , statistics and facts. Persuasion is done for these reasons:

  • A Better World : To ask the people that if they accept your argument , it will be good for them to take action and make the world a better place.
  • A Worse World : It means that if readers do not do what they are asked to do, the world will become a worse place.
  • Call to Action : It means to persuade or tempt readers to do what the writer wants them to do.

Difference Between a Persuasive Essay and an Argumentative Essay

A persuasive essay is intended to persuade readers to do certain things, or not to do certain things. It is the sole aim of the writer to coax or tempt readers, and force them to do certain things or take actions. However, an argumentative essay intends to make readers see both sides of the coin. It is up to them to select any of the two. In other words, an argumentative essay presents both arguments; both for and against a thing, and leaves the readers to decide. On the other hand, a persuasive essay intends to make readers do certain things. Therefore, it presents arguments only about one aspect of the issue.

Examples of Persuasive Essay in Literature

Example #1: our unhealthy obsession and sickness (by frank furedi).

“Governments today do two things that I object to in particular. First they encourage introspection, telling us that unless men examine their testicles, unless we keep a check on our cholesterol level, then we are not being responsible citizens. You are letting down yourself, your wife, your kids, everybody. We are encouraged continually to worry about our health. As a consequence, public health initiatives have become, as far as I can tell, a threat to public health. Secondly, governments promote the value of health seeking. We are meant always to be seeking health for this or that condition. The primary effect of this, I believe, is to make us all feel more ill.”

This is an excerpt from a persuasive essay of Frank Furedi. It encourages people to think about how the government is helping public health. Both the arguments of persuasion start with “First” in the first line and with “Secondly” in the second last line.

Example #2: We Are Training Our Kids to Kill (by Dave Grossman)

“Our society needs to be informed about these crimes, but when the images of the young killers are broadcast on television, they become role models. The average preschooler in America watches 27 hours of television a week. The average child gets more one-on-one communication from TV than from all her parents and teachers combined. The ultimate achievement for our children is to get their picture on TV. The solution is simple, and it comes straight out of the sociology literature: The media have every right and responsibility to tell the story , but they must be persuaded not to glorify the killers by presenting their images on TV.”

This is an excerpt from Grossman’s essay. He is clearly convincing the public about the violent television programs and their impacts on the kids. See how strong his arguments are in favor of his topic.

Example #3: The Real Skinny (by Belinda Luscombe)

“And what do we the people say? Do we rise up and say, ‘I categorically refuse to buy any article of clothing unless the person promoting it weighs more than she did when she wore knee socks?’ Or at least, ‘Where do I send the check for the chicken nuggets?’ Actually, not so much. Mostly, our responses range from ‘I wonder if that would look good on me?’ to ‘I don’t know who that skinny-ass cow is, but I hate her already.’

Just check the strength of the argument of Belinda Luscombe about purchasing things. The beauty of her writing is that she has made her readers think by asking rhetorical questions and answering them.

Function of a Persuasive Essay

The major function of a persuasive essay is to convince readers that, if they take a certain action, the world will be a better place for them. It could be otherwise or it could be a call to an action. The arguments given are either in the favor of the topic or against it. It cannot combine both at once. That is why readers feel it easy to be convinced.

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Persuasive Essay Writing

Cathy A.

How to Write a Persuasive Essay: A Step-by-Step Guide

13 min read

Published on: Jan 3, 2023

Last updated on: Jan 29, 2024

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It's the night before the essay is due, and you haven't even started. Your mind is blank, and you have no idea what words will persuade your teacher. 

The good news is that some tips and tricks can make the process of writing a persuasive essay much easier.

In this blog, we'll break down the components of a persuasive essay and provide helpful tips and examples along the way. By the end, you should have all the guidelines to create a winning essay that will persuade your readers to see things your way.

Let's take a closer look at all these steps.

On This Page On This Page -->

What is a Persuasive Essay?

A persuasive essay presents logical arguments with emotional appeal.

Typically, persuasive essays begin with a question that the writer spends the essay arguing in favor of or opposition to. 

For example: should kids be allowed to play video games on weekdays? 

The writer would then spend the rest of the essay backing up their claim with reasons and evidence. 

Persuasive essays often include counterarguments. These arguments oppose the writer's position. 

By including counterarguments, persuasive essays become more interesting. They also force the writer to think critically about their position.

For example, an opponent of the previous argument might say that playing video games leads to poor grades. 

The original writer could deny this claim by pointing to studies that show no correlation between bad grades and playing video games.

The best persuasive essays are well-researched and use data to support their claims. 

However, persuasive essays are not just about logic. They also need to include emotional appeal. 

After all, people are more likely to be persuaded by an argument that speaks to their feelings. 

Elements of a Persuasive Essay 

When a persuasive essay is a task, you must keep these three greek terms in mind. They are:

  • Ethos (appeal to ethics) 
  • Pathos (appeal to emotion)
  • Logos (appeal to logic)

A good essay will use all of these elements to convince the reader that the argument presented is valid. 

Let's take a closer look at each one.

Ethos - the Credibility Element 

The persuasive power of ethos lies in the character or credibility of the person making the argument. 

For an argument to be persuasive, the person presenting it must be someone that the audience trusts. 

This could be because they are an expert on the subject or because they have first-hand experience with it. Either way, ethos establishes the speaker's credibility and makes the audience more likely to trust what they have to say.

Pathos -the Emotional Element 

While ethos deals with the character of the person making the argument, pathos has to do with the audience's emotions. A persuasive argument will tap into the audience's emotions and use them to sway their opinion.

This could be done through stories or anecdotes that evoke an emotional response or by using language that stirs certain feelings.

Logos - the Logical Element 

The final element of persuasion is logos, which appeals to logic. A persuasive argument will use sound reasoning and evidence to convince the audience that it is valid. This could be done through data or using persuasive techniques like cause and effect.

Using all these elements of a persuasive essay can make your argument much more effective. 

How To Write a Persuasive Essay

Writing persuasive essays can be challenging, but they don't have to be.

With the following simple steps, you can quickly turn an ordinary essay into one that will make a lasting impression. 

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How To Start a Persuasive Essay 

Here is a complete guide on how to start a persuasive essay. Follow them to compose a perfect essay every time. 

Brainstorm All Possible Angles 

The first step in writing a persuasive essay is brainstorming. You need to develop an angle for your essay that will make it unique and interesting. 

For example, let's say you're writing about the death penalty. A lot has been said on this topic, so it might be hard to find an angle that hasn't been covered already. 

But if you think about it, there are many different ways to approach the issue. 

Maybe you could write about the personal experiences of someone affected by the death penalty. Or maybe you could write about the economic costs of the death penalty. 

There are many possibilities here - it's all about thinking creatively.

Select Your Topic

Once you've brainstormed a few ideas, it's time to choose your topic. Pick the angle you think will most effectively persuade your reader. 

Once you've chosen your topic, it's time to research. Use statistics, expert opinions, and real-life examples to support your position. 

Choose Your Side

Now that you've researched, it's time to take a side in the debate. Remember, you must take a strong stance on one side of the issue. 

After deciding your stance, research and support it with evidence.

Appeal to Human Emotions 

One of the most effective ways to persuade someone is by appealing to their emotions. 

After all, we're not robots - we're human beings and always make decisions based on our feelings. 

Make your reader feel something, whether it's anger, sadness, empathy, or even amusement. You'll be well on convincing them of your point of view. 

Anticipate Possible Objections.

Of course, not everyone will agree, and that's okay! 

The important thing is that you anticipate some of those objections and address them head-on in your essay. 

This shows that you take your reader's objections seriously and are confident in your position. 

Organize Your Evidence 

Once you have all of your evidence collected, it's time to start organizing it into an outline for your essay.  

Organizing your essay is a key step in the writing process. It helps you keep track of all the evidence you've gathered and structure your argument in an organized way.

What Are The Steps To Write Your Persuasive Essay?

Now that you have your topic essay outline, it's time to move on to the actual writing.

Here are the steps you need to take:

Step 1: Create a Compelling Introduction

You want to hook your readers with a great opening for your persuasive essay, so they'll want to keep reading.

Here are 3 tips for writing an attention-grabbing introduction for your next essay.

  • Use a strong hook statement

Your hook statement should immediately draw the reader in and make them want to learn more. 

A good hook statement will vary depending on whether you're writing for an academic or more casual audience. 

Still, some good options include a quote, an interesting statistic, or a rhetorical question.

  • Make sure your thesis statement is clear and concise

Your thesis statement is the main argument of your essay, so it needs to be stated clearly and concisely in your introduction.

 A good thesis statement will be specific and limit the scope of your argument so that it can be fully addressed in the body of your paper.

  • Use a transition

Transitions are important in writing for academic and non-academic audiences because they help guide the reader through your argument. 

A good transition will introduce the main point of your next paragraph while still maintaining the connection to the previous one.

Step 2: Write The Body Paragraphs

Here is a formula for structuring your body paragraphs in a persuasive essay. 

This formula will ensure that each body paragraph is packed with evidence and examples while still being concise and easy to read.

  • The Topic Sentence

Every body paragraph should start with a topic sentence. A topic sentence is a key sentence that sums up the paragraph's main point. 

It should be clear, concise, and direct. 

For example, if you were writing a paragraph about the importance of exercise, your topic sentence might be this:

"Regular exercise is essential for good physical and mental health."

See how that sentence gives a clear overview of what the rest of the paragraph will be about.

  • Relevant Supporting Sentences

Once your topic sentence is down, it's time to fill the rest of the paragraph with relevant supporting sentences. 

These sentences should provide evidence to support the claims made in the topic sentence. 

For the exercise example, we might use sentences like this:

"Exercise has been shown to improve heart health, reduce stress levels, and boost brain power."

"A sedentary lifestyle has been linked to an increased risk of obesity, heart disease, and type II diabetes."

See how each sentence ties back to the paragraph's main point. That's what you want your supporting sentences to do.

  • Closing Sentence

Last but not least, every body paragraph should end with a closing (or transition) sentence. This sentence should briefly summarize the main points of the paragraph and introduce the next point that will be discussed in the following paragraph. 

For the exercise example, the closing sentence might look like this:

"So, as you can see, there are many compelling reasons to make exercise a regular part of your routine."

How to End a Persuasive Essay

The end of your essay is just as important as the introduction. You must leave your readers with a lasting impression and ensure your argument convinces them. 

To do this, you'll want to craft a persuasive conclusion that ties together all the points you have made in the essay.

Here is a video explaining the body paragraphs in a persuasive essay. Check it out for more information. 

Step 1: Write a Persuasive Conclusion

Here are a few tips to help make sure your persuasive essay conclusion is as effective and persuasive as possible. 

  • Restate Your Thesis

Begin your essay conclusion by restating the thesis statement you began within your introduction. Doing so will remind readers of what you set out to prove and provide a sense of closure.

  • Summarize Your Arguments

 You can also use your conclusion to summarize the main points of your argument. This will help readers recall the evidence you presented and reinforce why it supports your thesis. 

  • Offer a Call to Action

Lastly, don't forget to include a call to action in your essay conclusion. This can be anything from a persuasive plea to a persuasive suggestion. 

Step 2:  Polish Up Your Essay

After you’re done with the essay, take a few minutes to read through it. Ensure that your persuasive points and evidence are clear, concise, and persuasive. 

Also, double-check for grammar, spelling, and punctuation mistakes. Ensure that all of your persuasive points are properly explained and make sense to the reader. 

If you’re not confident in your persuasive writing skills, you can enlist a friend or family member to read through it and provide feedback.

You can follow a proofreading checklist after completing your essay to ensure you are on track.

By following these steps, you’ll end up with a persuasive essay that will impress anyone who reads it!

Format Of A Persuasive Essay 

Once you have your persuasive essay topic, it's time to craft an essay structure. Crafting the perfect persuasive essay format is essential for ensuring your paper has maximum persuasive power.

Here are some tips for formatting an effective persuasive essay.

  • Increase the Readability of Your Text 

Ensure that you have adhered to all the paragraphing requirements of your instructor. 

Double-check that your margins are set properly. A margin of 1 inch (2.5 cm) on all sides is the standard for most written documents.

This makes it easier for readers to focus and extract important information quickly.

  • Use Easy-to-Read Font

Choose a font that is easy to read and professional. Stay away from script fonts or anything too fancy or difficult to read. Stick with basic fonts like Times New Roman, Arial, and Calibri.

  • Keep a Defined Alignment

Align your persuasive essay to the left margin. This makes it easier for readers to follow along with your argument without having to do too much extra scrolling. 

By following these simple tips, you'll be able to craft the perfect persuasive essay format.

Persuasive Essay Examples

Here are some examples of persuasive essays that can help you get the gist of essay writing.

Persuasive essay on the preservation of nature

Persuasive essay examples pdf

Example of a persuasive essay about covid-19

Check out some more  persuasive essay examples  here for more inspiration.

Good Persuasive Essay Topics

The right persuasive essay topics can make or break your essay. Here are a few examples of persuasive essay topics that can help you. 

  • Should the government increase taxes on sugary foods to reduce obesity? 
  • Do standardized tests accurately measure student intelligence and aptitude? 
  • Should studying a foreign language be mandatory in schools? 
  • Should all high school students complete community service hours before graduating? 
  • Are video games affecting the concentration and cognitive development of children? 
  • Should genetically modified foods be labeled as such in stores? 
  • Are the current copyright laws protecting artists and content creators enough? 
  • Should college tuition be reduced for all students? 
  • Is the use of animals in medical research ethical? 
  • Should the use of drones be regulated by the government? 
  • Should college athletes receive payment for their performance? 
  • Should students be allowed to have cell phones in school? 
  • Is drug testing in schools an effective way to prevent substance abuse? 
  • Does social media promote a healthy lifestyle or contribute to cyber bullying? 
  • Should the voting age be lowered to 16? 

If you’re stuck with choosing topics, these are great  persuasive essay topics  to get you started! 

Pick one of these and craft an essay that will leave your readers thinking. 

Tips to Write a Compelling Persuasive Essay

Here are a few tips and tricks to help you make a lasting impression on your reader:

Pick A Topic You're Passionate About

First, you need to choose a topic you're passionate about. It will be easier to write about the topic if you care about the essay. 

This will make it easier to develop persuasive arguments, and you'll be more motivated to do research.

Research Your Topic Thoroughly

After picking a persuasive essay topic, you need thorough research. This will help you gain a better understanding of the issue, which in turn will make your essay stronger. This will also ensure that you fully grasp all counterarguments on your topic.

Know Your Audience

Knowing your audience before writing is important. Are you writing to your classmates? Your teacher? The general public? Once you know your audience, you can tailor your argument to them. 

Knowing your audience will help determine the tone and approach of your essay.

Hook The Reader's Attention

The first few sentences of your essay are crucial - they must grab the reader's attention and make them want to keep reading. 

One way to do this is by starting with a shocking statistic or an interesting story. The reader will be instantly hooked and will be enticed to read more.

Research Both Sides 

A good persuasive essay will consider both sides of an issue and present a well-rounded view. This means researching both sides of the argument before taking a stance. 

Make sure to consider all the evidence before making up your mind - otherwise, your argument won't be as strong as it could be.

Ask Rhetorical Questions

Rhetorical questions are not meant to be answered but rather to make the reader think about the issue. 

For example, "How can we expect our children to succeed in school if they don't have enough resources?" 

Questions like this can help engage readers and get them thinking about solutions rather than just complaining about problems.

Emphasize Your Point

It's important to reiterate your main points throughout the essay so that readers don't forget what they are supposed to argue for or against by the time they reach the end of the paper.

Persuasive essays can be difficult to write, but following simple tips can help make the process easier. 

In this blog, we've outlined the components of a persuasive essay and provided some tips on how to write one. We also shared examples of persuasive essays that scored high marks on standardized tests. 

If you are looking for an essay writing service , look no further than! Our experienced essay writer can provide the assistance you need to produce an essay that meets the highest standards.

Let our persuasive essay writer handle the hard work and get you started on your path to success.

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Frequently Asked Questions About Persuasive Essays

How long should a persuasive essay be.

Generally speaking, persuasive essays should be between 500-750 words. However, the length of your essay will depend on the instructions given by your teacher or professor.

What Techniques Are Used In Persuasive Essays?

Persuasive techniques include facts and statistics, emotion and logic, personal stories, analogies and metaphors, pathos, ethos, and logos.

How Do I Make My Persuasive Essay More Convincing?

To make your essay more convincing, cite reliable sources, use persuasive language, and provide strong evidence and arguments.

How Is Persuasive Writing Different From Argumentative Writing?

The main difference between persuasive and argumentative writing is that persuasive writing seeks to convince or persuade the reader. On the other hand, argumentative writing seeks to debate an issue.

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How to Write Perfect Persuasive Essays in 5 Simple Steps

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What is a persuasive essay?

A persuasive text presents a point of view around a topic or theme that is backed by evidence to support it.

The purpose of a persuasive text can be varied.  Maybe you intend to influence someone’s opinion on a specific topic, or you might aim to sell a product or service through an advertisement.

The challenge in writing a good persuasive text is to use a mix of emotive language and, in some cases, images that are supported by hard evidence or other people’s opinions.

In a persuasive essay or argument essay, the student strives to convince the reader of the merits of their opinion or stance on a particular issue. The student must utilise several persuasive techniques to form a coherent and logical argument to convince the reader of a point of view or to take a specific action.

Persuasive essay | persuasive essays | How to Write Perfect Persuasive Essays in 5 Simple Steps |


Persuasive texts are simple in structure.  You must clearly state your opinion around a specific topic and then repeatedly reinforce your opinions with external facts or evidence.  A robust concluding summary should leave little doubt in the reader’s mind.  ( Please view our planning tool below for a detailed explanation. )


We cover the broad topic of writing a general persuasive essay in this guide, there are several sub-genres of persuasive texts students will encounter as they progress through school. We have complete guides on these text types, so be sure to click the links and read these in detail if required.

  • Argumentative Essays – These are your structured “Dogs are better pets than Cats” opinion-type essays where your role is to upsell the positive elements of your opinions to your audience whilst also highlighting the negative aspects of any opposing views using a range of persuasive language and techniques.
  • Advertising – Uses persuasive techniques to sell a good or service to potential customers with a call to action.
  • Debating Speeches – A debate is a structured discussion between two teams on a specific topic that a moderator judges and scores. Your role is to state your case, sell your opinions to the audience, and counteract your opposition’s opinions.
  • Opinion Articles, Newspaper Editorials. – Editorials often use more subtle persuasive techniques that blur the lines of factual news reporting and opinions that tell a story with bias. Sometimes they may even have a call to action at the end.
  • Reviews – Reviews exist to inform others about almost any service or product, such as a film, restaurant, or product. Depending on your experiences, you may have firm opinions or not even care that much about recommending it to others. Either way, you will employ various persuasive techniques to communicate your recommendations to your audience.
  • Please note a DISCUSSION essay is not a traditional persuasive text, as even though you are comparing and contrasting elements, the role of the author is to present an unbiased account of both sides so that the reader can make a decision that works best for them. Discussions are often confused as a form of persuasive writing.


Persuasive essay | opinion writing unit 1 | How to Write Perfect Persuasive Essays in 5 Simple Steps |

Teach your students to produce writing that  PERSUADES  and  INFLUENCES  thinking with this  HUGE  writing guide bundle covering: ⭐ Persuasive Texts / Essays ⭐ Expository Essays⭐ Argumentative Essays⭐ Discussions.

A complete 140 PAGE unit of work on persuasive texts for teachers and students. No preparation is required.


Persuasive essay | persuasive essay template | How to Write Perfect Persuasive Essays in 5 Simple Steps |

1. Introduction

In the introduction, the student will naturally introduce the topic. Controversial issues make for great topics in this writing genre. It’s a cliche in polite society to discourage discussions involving politics, sex, or religion because they can often be very divisive. While these subjects may not be the best topics of conversation for the dinner table at Thanksgiving, they can be perfect when deciding on a topic for persuasive writing. Obviously, the student’s age and abilities should be considered, as well as cultural taboos, when selecting a topic for the essay. But the point holds, the more controversial, the better.

Let’s take a look at some of the critical elements of the introduction when writing a persuasive essay:

Title: Tell your audience what they are reading.

This will often be posed as a question; for example, if the essay is on the merits of a vegetarian lifestyle, it may be called something like: To Eat Meat or Not?

Hook : Provide your audience with a reason to continue reading.

As with any genre of writing, capturing the reader’s interest from the outset is crucial. There are several methods of doing this, known as hooks. Students may open their essays with anecdotes, jokes, quotations, or relevant statistics related to the topic under discussion.

Background: Provide some context to your audience.

In this introductory section, students will provide the reader with some background on the topic. This will place the issue in context and briefly weigh some opinions on the subject.

Thesis statement: Let the audience know your stance.

After surveying the topic in the first part of the introduction, it is now time for the student writer to express their opinion and briefly preview the points they will make later in the essay.

2. Body Paragraphs

The number of paragraphs forming this essay section will depend on the number of points the writer chooses to make to support their opinion. Usually three main points will be sufficient for beginning writers to coordinate. More advanced students can increase the number of paragraphs based on the complexity of their arguments, but the overall structure will largely remain intact.

Be sure to check out our complete guide to writing perfect paragraphs here .

The TEEL acronym is valuable for students to remember how to structure their paragraphs.  Read below for a deeper understanding.

Topic Sentence:

The topic sentence states the central point of the paragraph. This will be one of the reasons supporting the thesis statement made in the introduction.

These sentences will build on the topic sentence by illustrating the point further, often by making it more specific.

These sentences’ purpose is to support the paragraph’s central point by providing supporting evidence and examples. This evidence may be statistics, quotations, or anecdotal evidence.

The final part of the paragraph links back to the initial statement of the topic sentence while also forming a bridge to the next point to be made. This part of the paragraph provides some personal analysis and interpretation of how the student arrived at their conclusions and connects the essay as a cohesive whole.

3. Conclusion

The conclusion weaves together the main points of the persuasive essay. It does not usually introduce new arguments or evidence but instead reviews the arguments made already and restates them by summing them up uniquely. It is important at this stage to tie everything back to the initial thesis statement. This is the writer’s last opportunity to drive home their point, to achieve the essay’s goal, to begin with – persuade the reader of their point of view.

Persuasive essay | 7 top 5 essay writing tips | How to Write Perfect Persuasive Essays in 5 Simple Steps |

Ending an essay well can be challenging, but it is essential to end strongly, especially for persuasive essays. As with the hooks of the essay’s opening, there are many tried and tested methods of leaving the reader with a strong impression. Encourage students to experiment with different endings, for example, concluding the essay with a quotation that amplifies the thesis statement.

Another method is to have the student rework their ending in simple monosyllabic words, as simple language often has the effect of being more decisive in impact. The effect they are striving for in the final sentence is the closing of the circle.

Several persuasive writing techniques can be used in the conclusion and throughout the essay to amp up the persuasive power of the writing. Let’s take a look at a few.


Persuasive essay | RHETORIC | How to Write Perfect Persuasive Essays in 5 Simple Steps |


Persuasive writing template and graphic organizer


In this article, we have outlined a basic structure that will be helpful to students in approaching the organization of their persuasive writing. It will also be helpful for the students to be introduced to a few literary techniques that will help your students to present their ideas convincingly. Here are a few of the more common ones:

Repetition: There is a reason why advertisements and commercials are so repetitive – repetition works! Students can use this knowledge to their advantage in their persuasive writing. It is challenging to get the reader to fully agree with the writer’s opinion if they don’t fully understand it. Saying the same thing in various ways ensures the reader gets many bites at the ‘understanding’ cherry.

Repetition Example: “The use of plastic bags is not only bad for the environment, but it is also bad for our economy. Plastic bags are not biodegradable, meaning they will not decompose and will continue to take up space in landfills. Plastic bags are also not recyclable, meaning they will not be reused and will instead end up in landfills. Plastic bags are not only bad for the environment, but they are also bad for our economy as they are costly to dispose of and take up valuable space in landfills.”

In this example, the phrase “not only bad for the environment but also bad for our economy” is repeated multiple times to reinforce the idea that plastic bags are not just a problem for the environment but also the economy. The repetition of the phrase emphasizes the point and makes it more persuasive.

It is also important to note that repetition could be used differently, such as repeating a word or phrase to create rhythm or emphasis.

Storytelling: Humans tend to understand things better through stories. Think of how we teach kids important values through time-tested fables like Peter and the Wolf . Whether through personal anecdotes or references to third-person experiences, stories help climb down the ladder of abstraction and reach the reader on a human level.

Storytelling Example: “Imagine you are walking down the street, and you come across a stray dog clearly in need of food and water. The dog looks up at you with big, sad eyes, and you cannot help but feel a twinge of compassion. Now, imagine that same scenario, but instead of a stray dog, it’s a homeless person sitting on the sidewalk. The person is clearly in need of food and shelter, and their eyes also look up at her with a sense of hopelessness.

The point of this story is to show that just as we feel compelled to help a stray animal in need, we should also feel compelled to help a homeless person. We should not turn a blind eye to the suffering of our fellow human beings, and we should take action to address homelessness in our community. It is important to remember that everyone deserves a roof over their head and a warm meal to eat. The story is designed to elicit an emotional response in the reader and make the argument more relatable and impactful.

By using storytelling, this passage creates an image in the reader’s mind and creates an emotional connection that can be more persuasive than just stating facts and figures.

Persuasive essay | Images play an integral part in persuading an audience in advertisements | How to Write Perfect Persuasive Essays in 5 Simple Steps |

Dissent: We live in a cynical age, so leaving out the opposing opinion will smack of avoidance to the reader. Encourage your students to turn to that opposing viewpoint and deal with those arguments in their essays .

Dissent Example: “Many people argue that students should not have to wear uniforms in school. They argue that uniforms stifle creativity and individuality and that students should be able to express themselves through their clothing choices. While these are valid concerns, I strongly disagree.

In fact, uniforms can actually promote individuality by levelling the playing field and removing the pressure to dress in a certain way. Furthermore, uniforms can promote a sense of community and belonging within a school. They can also provide a sense of discipline and structure, which can help to create a more focused and productive learning environment. Additionally, uniforms can save families money and eliminate the stress of deciding what to wear daily .

While some may argue that uniforms stifle creativity and individuality, the benefits of uniforms far outweigh the potential drawbacks. It is important to consider the impact of uniforms on the school as a whole, rather than focusing solely on individual expression.”

In this example, the writer presents the opposing viewpoint (uniforms stifle creativity and individuality) and then provides counterarguments to refute it. By doing so, the writer can strengthen their own argument and present a more convincing case for why uniforms should be worn in school.

A Call to Action: A staple of advertising, a call to action can also be used in persuasive writing. When employed, it usually forms part of the conclusion section of the essay and asks the reader to do something, such as recycle, donate to charity, sign a petition etc.

A quick look around reveals to us the power of persuasion, whether in product advertisements, newspaper editorials, or political electioneering; persuasion is an ever-present element in our daily lives. Logic and reason are essential in persuasion, but they are not the only techniques. The dark arts of persuasion can prey on emotion, greed, and bias. Learning to write persuasively can help our students recognize well-made arguments and help to inoculate them against the more sinister manifestations of persuasion.

Call to Action Example: “Climate change is a pressing issue that affects us all, and it’s important that we take action now to reduce our carbon footprint and protect the planet for future generations. As a society, we have the power to make a difference and it starts with small changes that we can make in our own lives.

I urge you to take the following steps to reduce your carbon footprint:

  • Reduce your use of single-use plastics
  • Use public transportation, carpool, bike or walk instead of driving alone.
  • Support clean energy sources such as solar and wind power
  • Plant trees and support conservation efforts

It’s easy to feel like one person can’t make a difference, but the truth is that every little bit helps. Together, we can create a more sustainable future for ourselves and for the planet.

So, let’s take action today and make a difference for a better future, it starts with minor changes, but it all adds up and can make a significant impact. We need to take responsibility for our actions and do our part to protect the planet.”

In this example, the writer gives a clear and specific call to action and encourages the reader to take action to reduce their carbon footprint and protect the planet. By doing this, the writer empowers the reader to take action and enables them to change.

Now, go persuade your students of the importance of perfecting the art of persuasive writing!


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This  HUGE 120 PAGE  resource combines four different fact and opinion activities you can undertake as a  WHOLE GROUP  or as  INDEPENDENT READING GROUP TASKS  in either  DIGITAL  or  PRINTABLE TASKS.


Writing an effective persuasive essay demonstrates a range of skills that will be of great use in nearly all aspects of life after school.

Persuasive essay | persuasive essays | How to Write Perfect Persuasive Essays in 5 Simple Steps |

In essence, if you can influence a person to change their ideas or thoughts on a given topic through how you structure your words and thoughts, you possess a very powerful skill.

Be careful not to rant wildly.  Use facts and other people’s ideas who think similarly to you in your essay to strengthen your concepts.

Your biggest challenge in getting started may be choosing a suitable persuasive essay topic.  These 20 topics for a persuasive essay should make this process a little easier.



If your students need a little more direction and guidance, here are some journal prompts that include aspects to consider.

  • Convince us that students would be better off having a three-day weekend .  There are many angles you could take with this, such as letting children maximize their childhood or trying to convince your audience that a four-day school week might actually be more productive.
  • Which is the best season?  And why?   You will really need to draw on the benefits of your preferred season and sell them to your audience.  Where possible, highlight the negatives of the competing seasons.  Use lots of figurative language and sensory and emotional connections for this topic.
  • Aliens do / or don’t exist?  We can see millions of stars surrounding us just by gazing into the night sky, suggesting alien life should exist, right? Many would argue that if there were aliens we would have seen tangible evidence of them by now.  The only fact is that we just don’t know the answer to this question.  It is your task to try and convince your audience through some research and logic what your point of view is and why.
  • Should school uniforms be mandatory? Do your research on this popular and divisive topic and make your position clear on where you stand and why.  Use plenty of real-world examples to support your thoughts and points of view.  
  • Should Smartphones be banned in schools?   Whilst this would be a complete nightmare for most students’ social lives, maybe it might make schools more productive places for students to focus and learn.  Pick a position, have at least three solid arguments to support your point of view, and sell them to your audience.


Try these engaging, persuasive prompts with your students to ignite the writing process . Scroll through them.

Persuasive writing prompts

Persuasive Essay Examples (Student Writing Samples)

Below are a collection of persuasive essay samples.  Click on the image to enlarge and explore them in greater detail.  Please take a moment to read the persuasive texts in detail and the teacher and student guides highlight some of the critical elements of writing a persuasion.

Please understand these student writing samples are not intended to be perfect examples for each age or grade level but a piece of writing for students and teachers to explore together to critically analyze to improve student writing skills and deepen their understanding of persuasive text writing.

We recommend reading the example either a year above or below, as well as the grade you are currently working with, to gain a broader appreciation of this text type.

Persuasive essay | year 4 persuasive text example 1536x1536 1 | How to Write Perfect Persuasive Essays in 5 Simple Steps |


Persuasive essay | persuasive writing tutorial video | How to Write Perfect Persuasive Essays in 5 Simple Steps |


Persuasive essay | LITERACY IDEAS FRONT PAGE 1 | How to Write Perfect Persuasive Essays in 5 Simple Steps |

Teaching Resources

Use our resources and tools to improve your student’s writing skills through proven teaching strategies.


persuasive writing unit

We pride ourselves on being the web’s best resource for teaching students and teachers how to write a persuasive text. We value the fact you have taken the time to read our comprehensive guides to understand the fundamentals of writing skills.

We also understand some of you just don’t have the luxury of time or the resources to create engaging resources exactly when you need them.

If you are time-poor and looking for an in-depth solution that encompasses all of the concepts outlined in this article, I strongly recommend looking at the “ Writing to Persuade and Influence Unit. ”

Working in partnership with Innovative Teaching Ideas , we confidently recommend this resource as an all-in-one solution to teach how to write persuasively.

This unit will find over 140 pages of engaging and innovative teaching ideas.


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23 Persuasive writing Topics for High School students

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persuasive essay

What is persuasive essay definition, usage, and literary examples, persuasive essay definition.

A persuasive essay (purr-SWEY-siv ESS-ey) is a composition in which the essayist’s goal is to persuade the reader to agree with their personal views on a debatable topic. A persuasive essay generally follows a five-paragraph model with a thesis, body paragraphs, and conclusion, and it offers evidential support using research and other persuasive techniques.

Persuasive Essay Topic Criteria

To write an effective persuasive essay, the essayist needs to ensure that the topic they choose is polemical, or debatable. If it isn’t, there’s no point in trying to persuade the reader.

For example, a persuasive essayist wouldn’t write about how honeybees make honey; this is a well-known fact, and there’s no opposition to sway. The essayist might, however, write an essay on why the reader shouldn’t put pesticides on their lawn, as it threatens the bee population and environmental health.

A topic should also be concrete enough that the essayist can research and find evidence to support their argument. Using the honeybee example, the essayist could cite statistics showing a decline in the honeybee population since the use of pesticides became prevalent in lawncare. This concrete evidence supports the essayist’s opinion.

Persuasive Essay Structure

The persuasive essay generally follows this five-paragraph model.


The introduction includes the thesis, which is the main argument of the persuasive essay. A thesis for the essay on bees and pesticides might be: “Bees are essential to environmental health, and we should protect them by abstaining from the use of harmful lawn pesticides that dwindle the bee population.”

The introductory paragraph should also include some context and background info, like bees’ impact on crop pollination. This paragraph may also include common counterarguments, such as acknowledging how some people don’t believe pesticides harm bees.

Body Paragraphs

The body consists of two or more paragraphs and provides the main arguments. This is also where the essayist’s research and evidential support will appear. For example, the essayist might elaborate on the statistics they alluded to in the introductory paragraph to support their points. Many persuasive essays include a counterargument paragraph to refute conflicting opinions.

The final paragraph readdresses the thesis statement and reexamines the essayist’s main arguments.

Types of Persuasive Essays

Persuasive essays can take several forms. They can encourage the reader to change a habit or support a cause, ask the reader to oppose a certain practice, or compare two things and suggest that one is superior to the other. Here are thesis examples for each type, based on the bee example:

  • Call for Support, Action, or Change : “Stop using pesticides on your lawns to save the environmentally essential bees.”
  • Call for Opposition : “Oppose the big businesses that haven’t conducted environmental studies concerning bees and pesticides.”
  • Superior Subject : “Natural lawn care is far superior to using harmful pesticides.”

The Three Elements of Persuasion

Aristotle first suggested that there were three main elements to persuading an audience: ethos, pathos, and logos. Essayists implement these same tactics to persuade their readers.

Ethos refers to the essayist’s character or authority; this could mean the writer’s name or credibility. For example, a writer might seem more trustworthy if they’ve frequently written on a subject, have a degree related to the subject, or have extensive experience concerning a subject. A writer can also refer to the opinions of other experts, such as a beekeeper who believes pesticides are harming the bee population.

Pathos is an argument that uses the reader’s emotions and morality to persuade them. An argument that uses pathos might point to the number of bees that have died and what that suggests for food production: “If crop production decreases, it will be impoverished families that suffer, with perhaps more poor children having to go hungry.” This argument might make the reader empathetic to the plight of starving children and encourage them to take action against pesticide pollution.

The logos part of the essay uses logic and reason to persuade the reader. This includes the essayist’s research and whatever evidence they’ve collected to support their arguments, such as statistics.

Terms Related to Persuasive Essays

Argumentative Essays

While persuasive essays may use logic and research to support the essayist’s opinions, argumentative essays are more solely based on research and refrain from using emotional arguments. Argumentative essays are also more likely to include in-depth information on counterarguments.

Persuasive Speeches

Persuasive essays and persuasive speeches are similar in intent, but they differ in terms of format, delivery, emphasis, and tone .

In a speech, the speaker can use gestures and inflections to emphasize their points, so the delivery is almost as important as the information a speech provides. A speech requires less structure than an essay, though the repetition of ideas is often necessary to ensure that the audience is absorbing the material. Additionally, a speech relies more heavily on emotion, as the speaker must hold the reader’s attention and interest. In Queen Elizabeth I’s “Tilbury Speech,” for example, she addresses her audience in a personable and highly emotional way: “My loving people, We have been persuaded by some that are careful of our safety, to take heed how we commit our selves to armed multitudes for fear of treachery; but I assure you I do not desire to live to distrust my faithful and loving people. Let tyrants fear.”

Examples of Persuasive Essay

1. Martin Luther King, Jr., “Letter From Birmingham Jail”

Dr. King directs his essay at the Alabama clergymen who opposed his call for protests. The clergymen suggested that King had no business being in Alabama, that he shouldn’t oppose some of the more respectful segregationists, and that he has poor timing. However, here, King attempts to persuade the men that his actions are just:

I am in Birmingham because injustice is here. Just as the prophets of the eight century B.C. left their villages and carried their ‘thus saith the Lord’ far beyond the boundaries of their hometowns, and just as the Apostle Paul left his village of Tarsus and carried the gospel of Jesus Christ to the far corners of the Greco-Roman world, so am I compelled to carry the gospel of freedom beyond my hometown.

Here, King is invoking the ethos of Biblical figures who the clergymen would’ve respected. By comparing himself to Paul, he’s claiming to be a disciple spreading the “gospel of freedom” rather than an outsider butting into Alabama’s affairs.

2. Garrett Hardin, “The Tragedy of Commons”

Hardin argues that a society that shares resources is apt to overuse those resources as the population increases. He attempts to persuade readers that the human population’s growth should be regulated for the sake of preserving resources:

The National Parks present another instance of the working out of the tragedy of commons. At present, they are open to all, without limit. The parks themselves are limited in extent—there is only one Yosemite Valley—whereas population seems to grow without limit. The values that visitors seek in the parks are steadily eroded. Plainly, we must soon cease to treat the parks as commons, or they will be of no value to anyone.

In this excerpt, Harden uses an example that appeals to the reader’s logic. If the human population continues to rise, causing park visitors to increase, parks will continue to erode until there’s nothing left.

Further Resources on Persuasive Essays

We at SuperSummary offer excellent resources for penning your own essays .

Find a list of famous persuasive speeches at .

Read up on the elements of persuasion at the American Management Association website.

Related Terms

  • Argumentative Essay

what are the elements of persuasive essay

what are the elements of persuasive essay

Persuasive Essay: A Guide for Writing

what are the elements of persuasive essay

Ever found yourself wrestling with the challenge of convincing others through your writing? Look no further – our guide is your go-to roadmap for mastering the art of persuasion. In a world where effective communication is key, this article unveils practical tips and techniques to help you produce compelling arguments that captivate your audience. Say goodbye to the struggles of conveying your message – let's learn how to make your persuasive essay informative and truly convincing.

What Is a Persuasive Essay

Persuasive essays are a form of writing that aims to sway the reader's viewpoint or prompt them to take a specific action. In this genre, the author employs logical reasoning and compelling arguments to convince the audience of a particular perspective or stance on a given topic. The persuasive essay typically presents a clear thesis statement, followed by well-structured paragraphs that provide evidence and examples supporting the author's position. The ultimate goal is to inform and influence the reader's beliefs or behavior by appealing to their emotions, logic, and sense of reason. If you need urgent help with this assignment, use our persuasive essay writing service without hesitation.

Which Three Strategies Are Elements of a Persuasive Essay

Working on a persuasive essay is like building a solid argument with three friends: ethos, pathos, and logos. Ethos is about trustworthiness, like when someone vouches for your credibility before making a point. Picture it as your introduction, earning trust from the get-go. Then comes pathos, your emotional storyteller. It's all about making your readers feel something, turning your essay into an experience rather than just a bunch of words. Lastly, logos is your logical thinker, using facts and solid reasoning to beef up your argument. These three work together to engage both the heart and mind of your audience. So, let's see how this trio can take your arguments from so-so to memorable.

In a persuasive essay, ethos functions much like introducing your friend as the go-to expert in their field before they share their insights with a new group. It's about showcasing the writer's credibility, expertise, and trustworthiness through a mix of personal experience, professional background, and perhaps even endorsements. Readers are more likely to buy into an argument when they believe the person presenting it knows their stuff and has a solid ethical standing, creating a foundation of trust. Does this information seem a bit confusing? Then simply type, ‘ write my paper ,’ and our writers will help you immediately.

Now, let's consider pathos – the emotional connection element. Imagine a movie that entertains and makes you laugh, cry, or feel a rush of excitement. Pathos in a persuasive essay aims to tap into your emotions to make you feel something. It's the storyteller in the essay weaving narratives that resonate personally. By sharing relatable anecdotes, vivid imagery, or emotionally charged language, writers can create a powerful connection with readers, turning a dry argument into a compelling human experience that leaves a lasting impression.

Lastly, logos is the cool-headed, logical friend who always has the facts straight. In a persuasive essay, logos presents a strong, well-reasoned argument supported by evidence, data, and solid reasoning. The backbone holds the essay together, appealing to the reader's sense of logic and reason. This might include citing research studies, providing statistical evidence, or employing deductive reasoning to build a solid case. So, think of ethos as your trustworthy friend, pathos as the emotional storyteller, and logos as the rational thinker – together, they create a persuasive essay that speaks to the heart and stands up to critical scrutiny. Choose the persuasive essay format accordingly, depending on how you’d like to approach your readers.

persuasive methods

Persuasive Essay Outline

Creating an outline for persuasive essay is like sketching a plan for your argument, which is the GPS to help your readers follow along smoothly. Start with an engaging intro that grabs attention and states your main point. Then, organize your body paragraphs, each focusing on one important aspect or evidence backing up your main idea. Mix in ethos (credibility), pathos (emotion), and logos (logic) throughout to make your argument strong. Don't forget to address opposing views and show why your stance is the way to go. Finally, wrap things up with a strong conclusion that reinforces your main points. Here’s a general outline for a persuasive essay:

How to start a persuasive essay? Introduction. 

  • Hook. Start with a captivating anecdote, surprising fact, or thought-provoking question to grab the reader's attention.
  • Background. Provide context for the issue or topic you're addressing.
  • Thesis Statement. Clearly state your main argument or position.

Body Paragraphs

Paragraph 1

  • Topic Sentence. Introduce the first key point supporting your thesis.
  • Supporting Evidence. Include facts, statistics, or examples that back up your point.
  • Ethos, Pathos, Logos. Incorporate elements of persuasion to strengthen your argument.

Paragraph 2

  • Topic Sentence. Introduce the second key point supporting your thesis.
  • Supporting Evidence. Provide relevant information or examples to bolster your argument.
  • Ethos, Pathos, Logos. Continue integrating persuasive elements for a well-rounded appeal.

Paragraph 3

  • Topic Sentence. Introduce the third key point supporting your thesis.
  • Supporting Evidence. Present compelling evidence or examples.
  • Ethos, Pathos, Logos. Ensure a balanced use of persuasive strategies.


  • Address opposing views. Acknowledge and counter opposing arguments.
  • Refutation. Explain why the counterargument is invalid or less convincing.
  • Summarize main points. Recap the key arguments from the body paragraphs.
  • Call to Action. Encourage readers to take a specific stance, consider your perspective, or engage in further discussion.

Closing Statement

  • Leave a lasting impression. End with a powerful statement that reinforces your thesis and strongly impacts the reader.

We recommend you study our guide on how to write an argumentative essay as well, as these two types of assignments are the most common in school and college.

support essay argument

Take Your Persuasive Writing to the Next Level!

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How to WritHow to Write a Persuasive Essay

Writing a persuasive essay typically follows a structured format that begins with a compelling introduction, where the writer captures the reader's attention with a hook, provides background information on the topic, and presents a clear thesis statement outlining the main argument. The body paragraphs delve into supporting evidence and key points, each focusing on a specific aspect of the argument and incorporating persuasive elements such as ethos, pathos, and logos. Counterarguments are addressed and refuted to strengthen the overall stance. The conclusion briefly summarizes the main points, reiterates the thesis, and often includes a call to action or a thought-provoking statement to leave a lasting impression on the reader. Follow these tips if you want to learn how to write a good persuasive essay up to the mark: 

Choose a Strong Topic

Selecting a compelling topic is crucial for a persuasive essay. Consider issues that matter to your audience and elicit strong emotions. A well-chosen topic captures your readers' interest and provides a solid foundation for building a persuasive argument. If you’re low on ideas, check out a collection of persuasive essay topics from our experts.

Research Thoroughly

Thorough research is the backbone of a persuasive essay. Dive into various sources, including academic journals, reputable websites, and books. Ensure that your information is current and reliable. Understanding the counterarguments will help you anticipate objections and strengthen your position.

Brainstorm a Solid Thesis Statement

Your thesis statement serves as the central point of your essay. It should be clear, concise, and specific, outlining your stance. Consider it a guideline for your readers, guiding them through your argument. A strong thesis statement sets the tone for the entire essay and helps maintain focus.

Organize Your Thoughts

A rigid persuasive essay structure is key to creating a desired effect on readers. Begin with an engaging introduction that introduces your topic, provides context, and ends with a clear thesis statement. The body paragraphs should each focus on a single point that supports your thesis, providing evidence and examples. Transition smoothly between paragraphs to ensure a cohesive flow. Conclude with a powerful summary that reinforces your main points and leaves a lasting impression.

Develop Compelling Arguments

Each body paragraph should present a persuasive argument supported by evidence. Clearly articulate your main points and use examples, statistics, or expert opinions to strengthen your claims. Make sure to address potential counterarguments and refute them, demonstrating the robustness of your position.

  • Use Persuasive Language

Employ language that is strong, clear, and persuasive. Be mindful of your tone, avoiding overly aggressive or confrontational language. Appeal to your audience's emotions, logic, and credibility. Use rhetorical devices like anecdotes or powerful metaphors to make your writing more engaging and memorable.

Revise and Edit

The final step is revising and editing your essay. Take the time to review your work for clarity, coherence, and grammar. Ensure that your arguments flow logically and eliminate any unnecessary repetition. Consider seeking feedback from peers or mentors to gain valuable perspectives on the strength of your persuasive essay. You should also explore the guide on how to write a synthesis essay , as you’ll be dealing with it quite often as a student.

Tips for Writing a Persuasive Essay

The most important aspect of writing a persuasive essay is constructing a compelling and well-supported argument. A persuasive essay's strength hinges on the clarity and persuasiveness of the main argument, encapsulated in a robust thesis statement. This central claim should be clearly articulated and supported by compelling evidence, logical reasoning, and an understanding of the target audience. Here are more tips for you to consider:

  • Write a Compelling Hook

Begin your essay with a captivating hook that grabs the reader's attention. This could be a surprising fact, a thought-provoking question, a relevant quote, or a compelling anecdote. A strong opening sets the tone for the rest of the essay.

  • Establish Credibility

Build your credibility by demonstrating your expertise on the topic. Incorporate well-researched facts, statistics, or expert opinions that support your argument. Establishing credibility enhances the persuasiveness of your essay.

  • Clearly Articulate Your Thesis

Craft a clear and concise thesis statement that outlines your main argument. This statement should convey your position on the issue and provide a path for the reader to follow throughout the essay. Note that if you use custom essay writing services , a thesis is automatically included in the assignment.

  • Organize Your Arguments Effectively

Structure your essay with a logical flow. Each paragraph should focus on a single point that supports your thesis. Use transitional phrases to guide the reader smoothly from one idea to the next. This organizational clarity enhances the persuasive impact of your essay.

  • Address Counterarguments

Anticipate and address potential counterarguments to strengthen your position. Acknowledge opposing viewpoints and provide compelling reasons why your stance is more valid. This demonstrates a thorough understanding of the topic and reinforces the credibility of your argument.

Choose words and phrases that evoke emotion and engage your reader. Employ rhetorical devices, such as metaphors, similes, or vivid language, to make your argument more compelling. Pay attention to tone, maintaining a respectful and persuasive demeanor.

  • Appeal to Emotions and Logic

Strike a balance between emotional appeal and logical reasoning. Use real-life examples, personal stories, or emotional anecdotes to connect with your audience. Simultaneously, support your arguments with logical reasoning and evidence to build a robust case.

  • Create a Strong Conclusion

Summarize your main points in the conclusion and restate the significance of your thesis. End with a powerful call to action or a thought-provoking statement that leaves a lasting impression on the reader. A strong conclusion reinforces the persuasive impact of your essay.

Persuasive Essay Examples

Explore the persuasive essay examples provided below to gain a deeper comprehension of crafting this type of document.

Persuasive Essay Example: Are Women Weaker Than Men Today?

Students should explore persuasive essay examples as they provide valuable insights into effective argumentation, organizational structure, and the art of persuasion. Examining well-crafted samples allows students to grasp various writing techniques, understand how to present compelling evidence, and observe the nuanced ways in which authors address counterarguments. Additionally, exposure to diverse examples helps students refine their own writing style and encourages critical thinking by showcasing the diversity of perspectives and strategies. Here are two excellent persuasive essay examples pdf for your inspiration. If you enjoy the work of our writers, buy essay paper from them and receive an equally quality document prepared individually for you.

Example 1: “The Importance of Incorporating Financial Literacy Education in High School Curriculum”

This essay advocates for the imperative inclusion of financial literacy education in the high school curriculum. It emphasizes the critical role that early exposure to financial concepts plays in empowering students for lifelong success, preventing cycles of debt, fostering responsible citizenship, adapting to technological advancements, and building a more inclusive society. By arguing that financial literacy is a practical necessity and a crucial step towards developing informed and responsible citizens, the essay underscores the long-term societal benefits of equipping high school students with essential financial knowledge and skills.

Example 2: “Renewable Energy: A Call to Action for a Sustainable Future”

This persuasive essay argues for the urgent adoption of renewable energy sources as a moral imperative and a strategic move towards mitigating climate change, fostering economic growth, achieving energy independence, and driving technological innovation. The essay emphasizes the environmental, economic, and societal benefits of transitioning from conventional energy to renewable alternatives, asserting that such a shift is not just an environmentally conscious choice but a responsible investment in the sustainability and well-being of the planet for current and future generations.

Knowing how to write a persuasive essay is essential for several reasons. Firstly, it cultivates critical thinking and analytical skills, requiring students to evaluate and organize information effectively to support their arguments. This process enhances their ability to assess different perspectives and make informed decisions. The persuasive essay format also equips students with valuable communication skills, teaching them to articulate ideas clearly and convincingly. As effective communicators, students can advocate for their viewpoints, contributing to a more engaged and informed society. This proficiency extends beyond academic settings, proving crucial in various professional and personal scenarios. If you’d like to expedite the process, consider using our essay service , which saves time and brings positive grades.

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Essential Elements of a Persuasive Essay: Expert Guide With Examples

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Essential Elements of a Persuasive Essay: Expert Guide With Examples

Persuasive Essay: Shaping Conviction through Words

At its core, a persuasive essay is a form of academic writing designed to sway the reader’s opinion or invoke action. It transcends mere informative or descriptive content, employing a strategic use of language to influence the audience’s perspective. Understanding the nuances of this genre is crucial for college students seeking to elevate their writing prowess. In this blog, we will explore the essential elements of a persuasive essay .

  • Keyword Integration: Weave relevant keywords naturally within your persuasive essay definition for enhanced visibility.
  • Clarity is Key: Craft a clear and concise explanation of what makes an essay persuasive.
  • Illustrate with Examples: Provide brief examples to elucidate the concept for better comprehension.

Importance of Persuasive Writing: Navigating Academic and Real-World Challenges

Persuasive writing is not confined to the academic realm; it’s a skill that transcends disciplines and finds application in real-world scenarios. Whether you’re presenting an argument in an essay or aiming to influence opinions in a professional setting, the ability to articulate compelling thoughts is a potent asset. This blog post will elucidate why honing persuasive writing skills is pivotal for your academic and future professional success.

  • Real-World Relevance: Connect the importance of persuasive writing to scenarios beyond the classroom.
  • Career Implications: Highlight how persuasive writing skills can positively impact future career endeavours.
  • Versatility of Application: Showcase instances where persuasive writing can be applied in various academic and professional contexts.

Persuasive Essay Structure: Building a Foundation for Convincing Arguments

Understanding the structure of a persuasive essay is akin to laying the groundwork for a sturdy edifice. A well-organized essay not only facilitates the seamless flow of ideas but also enhances the impact of your persuasive arguments. Let’s delve into the key components of a persuasive essay structure and why it is crucial for crafting compelling narratives.

Overview of the Basic Structure

A persuasive essay typically follows a three-part structure: introduction, body, and conclusion. Each section plays a distinct role in conveying your argument persuasively. Here’s a brief overview of these components:

  • Introduction: Serves as the opening statement, capturing the reader’s attention and presenting the thesis.
  • Body: Comprises the main argument supported by evidence, presented in a logically structured manner.
  • Conclusion: Summarizes the key points, reinforces the thesis, and leaves a lasting impression on the reader.

what are the elements of persuasive essay

Introduction, Body, and Conclusion: The Pillars of Persuasion

Introduction: Setting the Stage

The introduction is your essay’s first impression—an opportunity to captivate your audience. It should include:

  • Hooking the Reader: Engage readers with a compelling hook that sparks interest in your topic.
  • Thesis Statement: Clearly state your main argument, providing a roadmap for the essay.
  • Context Establishment: Briefly set the context for the persuasive journey ahead.

Body: Crafting Convincing Arguments

The body is where your persuasive prowess comes to the forefront. It’s divided into paragraphs, each focusing on a specific aspect of your argument.

  • Logical Flow: Organize paragraphs in a logical sequence, each building on the preceding one.
  • Supporting Evidence: Back your claims with credible evidence, strengthening the persuasiveness of your argument.
  • Addressing Counterarguments: Anticipate and refute opposing views to bolster the robustness of your position.

Conclusion: Leaving a Lasting Impression

The conclusion is your final opportunity to leave a lasting impact on the reader.

  • Thesis Reinforcement: Restate your thesis, emphasizing its significance.
  • Summarization: Concisely recap the main points to reinforce your argument.
  • Call to Action (if applicable): Prompt the reader to consider or act upon your persuasive stance.

Importance of a Clear Structure

A clear and well-defined structure is pivotal for a persuasive essay. It enhances readability, ensures a logical progression of ideas, and reinforces the coherence of your argument.

  • Reader Engagement: A well-structured essay keeps readers engaged, guiding them through your argument seamlessly.
  • Persuasive Impact: Clarity in structure amplifies the persuasive impact of your arguments.
  • Academic Rigor: Adhering to a structured format demonstrates academic proficiency and attention to detail.

Persuasive Writing Techniques: Crafting Compelling Arguments with Artistry

Elevating your persuasive essay from informative to impactful requires the adept use of persuasive writing techniques. These techniques, rooted in the art of rhetoric, are the secret sauce that transforms words into persuasive instruments. Let’s explore key strategies to infuse your writing with conviction and captivate your audience.

Use of Rhetorical Devices: Mastering the Art of Expression

Rhetorical devices are linguistic tools that add flair and persuasiveness to your writing. Incorporating them strategically can elevate your essay, making it more compelling and memorable.

  • Metaphors and Similes: Paint vivid imagery by using metaphors and similes to create relatable comparisons.
  • Anaphora and Repetition: Emphasize key points through repetition for added impact and memorability.
  • Parallelism: Structure sentences or phrases in parallel to enhance rhythm and make your argument more resonant.
  • Antithesis: Present contrasting ideas within the same sentence to highlight the dichotomy of your argument.

Appeal to Emotions, Logic, and Ethics: The Triad of Persuasion

Persuasive writing often involves appealing to your audience on three fundamental levels: emotions, logic, and ethics. Balancing these appeals creates a well-rounded and compelling persuasive essay.

  • Emotional Appeal: Evoke empathy or passion by connecting emotionally with your audience through anecdotes or impactful language.
  • Logical Appeal: Present a well-reasoned and structured argument, using evidence and logical progression to convince your readers.
  • Ethical Appeal: Establish your credibility and trustworthiness, reinforcing the ethical foundation of your persuasive stance.

Importance of Audience Analysis: Tailoring Your Persuasion

Understanding your audience is akin to wielding a precision tool in persuasive writing. Tailoring your approach based on your audience’s characteristics, beliefs, and values maximizes the effectiveness of your persuasive essay.

  • Demographic Considerations: Analyze the demographics of your audience to customize your language and examples.
  • Cultural Sensitivity: Be aware of cultural nuances to avoid inadvertent misunderstandings and connect more effectively.
  • Anticipating Resistance: Identify potential points of disagreement and preemptively address them to enhance your persuasive impact.

How to Write a Persuasive Essay: A Roadmap to Compelling Arguments

Embarking on the journey of writing a persuasive essay requires a strategic approach that goes beyond the act of putting words on paper. Let’s delve into effective pre-writing strategies, the art of organizing ideas, and the crucial process of crafting a strong thesis statement.

Pre-writing Strategies: Setting the Stage for Persuasion

Before diving into the writing process, investing time in thoughtful pre-writing strategies can significantly enhance the quality and persuasiveness of your essay.

  • Topic Selection: Choose a topic that not only interests you but also resonates with your audience.
  • Audience Analysis: Understand the perspectives and preferences of your audience to tailor your persuasive approach.
  • Research and Gathering Evidence: Collect credible sources and evidence to fortify your arguments.
  • Brainstorming: Engage in free-flowing idea generation to explore various angles of your topic.

Organizing Ideas Effectively: Creating a Persuasive Flow

The organization of your ideas plays a pivotal role in the persuasiveness of your essay. A well-structured essay guides the reader through a logical progression of thoughts.

  • Logical Sequence: Arrange your ideas in a sequential order that unfolds naturally, facilitating understanding.
  • Paragraph Unity: Each paragraph should centre around a specific point, contributing to the overall persuasiveness.
  • Transitional Phrases: Use transitional words and phrases to transition between ideas and maintain coherence smoothly.
  • Hierarchy of Importance: Prioritize your points based on their significance to create a compelling narrative.

Crafting a Strong Thesis Statement: The North Star of Persuasion

The thesis statement is the heartbeat of your persuasive essay, encapsulating the essence of your argument in a single sentence. Crafting a robust thesis is essential for steering your essay in the right direction.

  • Clarity and Conciseness: Ensure your thesis is clear and concise, providing a roadmap for your readers.
  • Specificity: Be specific in your language, avoiding vague or general statements.
  • Debatable Nature: Frame your thesis as an arguable statement, inviting discussion and differing perspectives.
  • Alignment with Main Points: Your thesis should align with the main points you intend to explore in your essay.

Persuasive Essay Elements: Constructing a Compelling Narrative

Beyond the structural framework and initial writing strategies, specific elements within your persuasive essay contribute significantly to its persuasiveness. Let’s explore the importance of clear language, the role of credible evidence and examples, and the art of addressing counterarguments and rebuttals.

Clear and Concise Language: The Power of Precision

The language you use in your persuasive essay is a potent tool. Clarity and conciseness ensure that your message is easily understood and leaves a lasting impact.

  • Avoid Jargon: Use language that is accessible to your audience, avoiding unnecessary technical terms or jargon.
  • Precision in Expression: Be specific in your choice of words, leaving no room for ambiguity.
  • Active Voice: Opt for the active voice to infuse energy and directness into your writing.
  • Varied Sentence Structure: Employ a mix of sentence structures to maintain reader engagement.

Credible Evidence and Examples: Strengthening Your Persuasive Stance

The backbone of any persuasive essay is the evidence you present to support your claims. Using credible sources and compelling examples bolsters the persuasiveness of your arguments.

  • Source Reliability: Rely on reputable sources to enhance the credibility of your information.
  • Real-life Examples: Ground your arguments in real-world scenarios to make them relatable.
  • Statistics and Data: Incorporate relevant statistics and data to add a layer of empirical support to your claims.
  • Expert Testimony: Quote experts in the field to lend authority to your perspective.

Counterarguments and Rebuttals: Acknowledging and Overcoming Opposition

Addressing counterarguments head-on demonstrates a level of intellectual honesty and strengthens your persuasive essay by preemptively addressing potential objections.

  • Anticipation: Identify potential counterarguments your readers might have regarding your thesis.
  • Objective Rebuttal: Provide a fair and logical response to each counterargument, showcasing the depth of your analysis.
  • Strengthening Your Position: Successfully refuting counterarguments reinforces the robustness of your own stance.
  • Balance and Fairness: Maintain a balanced tone when addressing counterarguments, avoiding dismissiveness.

Persuasive Essay Thesis Statement: A Guiding Beacon for Convincing Essays

Understanding and mastering the art of crafting a persuasive essay begins with a powerful thesis statement. In this section, we will delve into the definition of the thesis statement, the intricacies of crafting one, and why it serves as the foundational cornerstone of your essay.

Defining the Thesis Statement: The Heartbeat of Persuasion

A thesis statement is the nucleus of your persuasive essay, encapsulating the essence of your main argument in a single sentence. It acts as a roadmap, guiding both you and your readers through the persuasive journey that lies ahead.

Crafting a Powerful Thesis: Precision in Persuasion

Crafting an impactful thesis statement requires precision and clarity. It is the linchpin that holds your entire essay together, providing focus and direction.

  • Specificity is Key: Make your thesis statement clear, specific, and unambiguous.
  • Arguable Stance: Frame your thesis as an arguable statement, inviting discussion and differing perspectives.
  • Alignment with Main Points: Ensure that your thesis aligns with the main points you intend to explore in your essay.
  • Avoid Vagueness: Steer clear of vague or overly general statements, opting for a more targeted expression of your main idea.

Thesis as the Foundation of the Essay: Building Persuasive Narratives

The thesis statement serves as the foundational cornerstone upon which your entire persuasive essay is constructed. It not only guides the reader but also shapes the trajectory of your arguments.

  • Roadmap for Readers: Your thesis should provide readers with a clear roadmap of what to expect in your essay.
  • Focus and Coherence: A well-crafted thesis ensures that your essay maintains focus and coherence.
  • Persuasive Prowess: The strength of your thesis directly correlates with the persuasiveness of your entire essay.
  • Adaptability: Your thesis may evolve as you delve deeper into your research and writing; be open to refining it for maximum effectiveness.

Example: Crafting a Persuasive Thesis Statement

Original Thesis: “Climate change is a global issue that impacts the environment.”

Crafted Persuasive Thesis: “The urgent threat of climate change necessitates immediate global action, as rising temperatures, melting ice caps, and extreme weather events imperil not only the environment but the very fabric of our societies.”

In this example , the persuasive thesis statement goes beyond a general statement and provides a specific focus on the urgency of global action, supported by key points that will be elaborated upon in the essay.

Persuasive Essay Introduction: Captivating Readers from the Start

In the realm of persuasive essay writing, the introduction serves as the gateway to your argumentative prowess. Here, we will explore the significance of a compelling introduction, the art of hooking the reader, and the strategic presentation of the thesis statement.

Importance of a Compelling Introduction: Setting the Stage for Persuasion

The introduction to your persuasive essay is not just a formality; it’s a critical component that lays the foundation for the entire argument. A well-crafted introduction captivates your audience and provides a sneak peek into the persuasive journey they are about to embark on.

Hooking the Reader: Engaging from the Outset

The power of your persuasive essay lies in its ability to captivate readers from the very first sentence. The hook is your secret weapon, an attention-grabbing device that sparks curiosity and compels readers to delve deeper into your argument.

  • Anecdotes and Stories: Share a relevant and compelling anecdote or story that sets the tone for your persuasive narrative.
  • Provocative Questions: Pose questions that stimulate thought and prompt readers to consider the implications of your topic.
  • Startling Statistics: Begin with a surprising or impactful statistic that immediately draws attention to the urgency of your argument.
  • Quotations: Integrate a thought-provoking quote that aligns with the theme of your essay.

Presenting the Thesis Statement: A Roadmap to Persuasion

A well-crafted thesis statement is not merely placed within the introduction; it is strategically presented to guide readers seamlessly into the heart of your persuasive essay.

  • Strategic Placement: Position your thesis statement towards the end of the introduction to build anticipation and emphasis.
  • Clarity and Emphasis: Craft your thesis with precision, ensuring it clearly conveys the main argument and emphasizes its significance.
  • Link to Hook: Establish a connection between your hook and thesis, creating a cohesive narrative that maintains reader interest.
  • Keyword Integration: Naturally embed relevant keywords within the introduction to enhance search engine visibility.

Example: Crafting a Persuasive Introduction

Original Introduction: “Climate change is a global issue that affects the environment. In this essay, we will discuss the impact of climate change and why it is important to address this issue.”

Crafted Persuasive Introduction: “As the planet’s climate veers towards an uncertain future, the urgency of addressing climate change becomes more pressing than ever. Imagine a world where rising temperatures transform landscapes, oceans encroach upon shores, and extreme weather events disrupt the delicate balance of ecosystems. In this essay, we will delve into the imminent threats posed by climate change and explore why immediate global action is not only essential for the environment but for the very survival of our societies.”

what are the elements of persuasive essay

Persuasive Essay Body: Crafting Convincing Arguments with Precision

As we venture into the body of your persuasive essay, we unravel the intricacies of argument development, the crucial role of supporting evidence, and the art of structuring paragraphs effectively. The body is where your persuasive prowess takes centre stage, and each element plays a pivotal role in making your arguments compelling and convincing.

Development of Arguments: The Art of Persuasive Prowess

The body of your persuasive essay is the canvas upon which your arguments unfold. To persuade effectively, each point must be meticulously developed, creating a seamless flow that guides your readers through the labyrinth of your reasoning.

  • Logical Progression: Arrange your arguments in a logical sequence, building upon each other to create a coherent narrative.
  • Thematic Cohesion: Ensure that each paragraph contributes to the overarching theme of your persuasive essay.
  • Transitional Devices: Use transitional words and phrases to facilitate smooth transitions between ideas, enhancing the flow of your narrative.
  • Precision in Language: Be concise and precise in your language, avoiding unnecessary verbosity.

Providing Supporting Evidence: Fortifying Your Persuasive Stance

The backbone of persuasive writing lies in the evidence you present to support your claims. Strong, credible evidence not only reinforces your arguments but also lends authority to your persuasive stance.

  • Reputable Sources: Rely on reputable sources to bolster the credibility of your information.
  • Statistics and Data: Incorporate relevant statistics and data to provide empirical support for your claims.
  • Quotations and Testimonials: Integrate quotations or testimonials from experts in the field to add weight to your arguments.
  • Real-life Examples: Ground your persuasive points in real-world scenarios, making them relatable to your audience.

Structuring Paragraphs Effectively: Building a Persuasive Narrative

Each paragraph in the body of your essay serves as a building block for your overall argument. Structuring paragraphs effectively enhances the readability and impact of your persuasive narrative.

  • Topic Sentences: Begin each paragraph with a clear and concise topic sentence that previews the main idea.
  • Unity of Thought: Ensure that each paragraph centres around a specific point, contributing to the persuasiveness of your overall argument.
  • Consistent Tone: Maintain a consistent tone throughout the body of your essay, aligning with the overall persuasive intent.
  • Varied Sentence Structure: Employ a mix of sentence structures to maintain reader engagement and avoid monotony.

Example: Crafting a Persuasive Essay Body Paragraph

Original Paragraph: “Climate change has several negative effects. The environment is being harmed, and we must do something about it.”

Crafted Persuasive Paragraph: “The far-reaching consequences of climate change are undeniable. As temperatures soar, ecosystems teeter on the brink of collapse, biodiversity dwindles, and once-thriving habitats transform into barren landscapes. The environment, our shared home, bears the brunt of human-induced alterations. It is incumbent upon us, as stewards of this planet, to recognize the urgency of the situation and take decisive actions to mitigate the devastating impacts of climate change.”

In this example, the persuasive body paragraph goes beyond stating a general fact, delving into the specific negative effects of climate change and emphasizing the responsibility of individuals to take action.

Persuasive Essay Conclusion: Leaving a Lasting Impression

The conclusion of your persuasive essay is not merely a formality; it’s a powerful closing statement that consolidates your arguments and leaves a lasting impression on your readers. Let’s explore the art of summarizing key points, strategically restating the thesis, and encouraging action or reflection for a persuasive conclusion.

Summarizing Key Points: Reinforcing Your Persuasive Narrative

In conclusion, you aim to consolidate the main points of your persuasive essay, reinforcing the strength of your argument and providing a concise summary for your readers.

  • Concise Recap: Summarize the key points discussed in the body of your essay in a concise manner.
  • Avoid New Information: Refrain from introducing new information; instead, focus on reiterating the most impactful elements of your argument.
  • Highlight Significance: Emphasize the significance of your argument and why it matters in the broader context.

Restating the Thesis: Reinforcing the Central Argument

Revisiting and restating your thesis in the conclusion serves to bring your persuasive essay full circle, reminding readers of the central argument and its relevance.

  • Paraphrasing the Thesis: Rephrase your thesis in a way that reinforces its importance and aligns with the overall tone of your conclusion.
  • Emphasizing Significance: Highlight why your thesis is crucial and how it addresses the larger issues discussed in your essay.
  • Circular Closure: Create a sense of closure by connecting your concluding statements to the introductory ideas.

Encouraging Action or Reflection: A Call to Persuasive Arms

The conclusion of your persuasive essay is an opportune moment to prompt readers to take action, consider a different perspective, or reflect on the implications of your argument.

  • Call to Action: Encourage readers to act upon the persuasive stance you’ve presented. This could involve further research, adopting a certain behaviour, or advocating for change.
  • Reflection and Contemplation: Invite readers to reflect on the ideas presented in your essay and consider the broader implications.
  • Future Considerations: Discuss potential outcomes or future developments related to your persuasive argument, leaving room for continued thought.

Example: Crafting a Persuasive Essay Conclusion

Original Conclusion: “In conclusion, climate change is a serious issue, and we should do something about it.”

Crafted Persuasive Conclusion: “As we stand at the precipice of a rapidly changing climate, the urgency to address the challenges posed by climate change cannot be overstated. Our shared responsibility as stewards of this planet demands not only acknowledgement but decisive action. In conclusion, by recognizing the threats posed, advocating for sustainable practices, and engaging in collective efforts, we pave the way for a more resilient and sustainable future. The call to action is now, and the responsibility lies in our hands.”

Persuasive Essay Tips: Enhancing Your Persuasive Writing Skills

As you hone your persuasive writing skills, it’s essential to pay attention to the finer details that can elevate your essay from good to outstanding. In this section, we’ll explore key tips for proofreading and editing, the importance of seeking feedback, and the mindset of continuous improvement in persuasive essay writing.

Proofreading and Editing: Polishing Your Persuasive Gem

The final touches on your persuasive essay are crucial. Proofreading and editing not only ensure grammatical correctness but also refine the clarity and persuasiveness of your writing.

  • Grammar and Spelling: Thoroughly check for grammatical errors and spelling mistakes that may distract your readers.
  • Sentence Structure: Ensure that your sentences are clear varied, and contribute to the overall flow of your essay.
  • Consistency in Tone: Maintain a consistent tone throughout your essay to enhance coherence.
  • Clarity of Expression: Read your essay with a fresh perspective to ensure that your ideas are expressed clearly and effectively.

Seeking Feedback: Gaining Valuable Perspectives

Obtaining feedback from peers, professors, or writing experts provides valuable insights that can enhance the persuasiveness of your essay.

  • Peer Review: Share your essay with peers or classmates to gather diverse perspectives and identify areas for improvement.
  • Professor Consultation: Seek feedback from your professors to gain insights into the strengths and weaknesses of your persuasive writing.
  • Online Writing Communities: Participate in online writing forums or communities to receive constructive feedback from a wider audience.

Continuous Improvement: Nurturing Your Persuasive Skills

Persuasive writing is a skill that evolves over time. Adopting a mindset of continuous improvement ensures that each essay becomes an opportunity for growth.

  • Reflect on Feedback: Act on the feedback received, considering it as a valuable guide for improvement.
  • Explore New Techniques: Experiment with different persuasive writing techniques to discover what works best for your style.
  • Stay Informed: Keep abreast of current events and trends to enhance the relevance and timeliness of your persuasive arguments.
  • Challenge Yourself: Tackle topics that push the boundaries of your comfort zone, allowing for continuous learning and improvement.

Example : Implementing Persuasive Essay Tips

Original Sentence: “Climate change is important, and we should do something about it.”

Edited Sentence: “The imperative to address climate change is undeniable, demanding urgent and concerted actions from individuals, communities, and policymakers alike.”

Persuasive Essay Examples: Unveiling the Art of Persuasion

Studying successful persuasive essays can be an enlightening exercise, offering valuable insights into effective techniques and strategies. In this section, we’ll explore the importance of analyzing persuasive essay examples, learning from diverse writing styles, and identifying techniques that contribute to their success.

Analyzing Successful Persuasive Essays: A Blueprint for Excellence

Successful persuasive essays serve as blueprints, showcasing how compelling arguments are structured and presented. By analyzing such essays, you gain a deeper understanding of persuasive writing at its finest.

  • Identifying Persuasive Elements: Scrutinize essays to determine key persuasive elements such as strong theses, well-structured arguments, and impactful conclusions.
  • Effective Use of Evidence: Observe how successful essays integrate credible evidence and examples to support their claims.
  • Engaging Introductions: Study how introductions captivate readers, often incorporating hooks, anecdotes, or thought-provoking questions.

Learning from Diverse Examples: Embracing Varied Writing Styles

Persuasive writing comes in various forms, each with its unique style and approach. Exploring diverse examples exposes you to a range of writing styles, broadening your repertoire as a persuasive writer.

  • Different Genres: Explore persuasive essays from various genres, such as academic, journalistic, or opinion pieces, to understand how writing styles adapt to other contexts.
  • Varying Perspectives: Read essays that present differing viewpoints on the same topic to grasp how persuasive techniques can be employed to argue various stances.
  • Cultural and Historical Contexts: Consider how cultural and historical contexts influence the persuasive strategies employed in essays.

Identifying Effective Techniques: Unpacking the Toolbox of Persuasion

Effective persuasive writing involves a toolbox of techniques that contribute to the overall impact of an essay. By identifying and understanding these techniques in examples, you can integrate them into your own writing.

  • Rhetorical Devices: Notice the use of rhetorical devices such as metaphors, analogies, and repetition to add flair and persuasion.
  • Appeals to Emotion, Logic, and Ethics: Observe how successful essays balance appeals to emotions, logic, and ethics to create a well-rounded persuasive argument.
  • Skillful Counterarguments: Analyze how counterarguments are addressed, showcasing the writer’s ability to anticipate and refute opposing viewpoints.

Example: Deconstructing a Persuasive Essay Passage

Original Passage: “Climate change is a problem, and we need to address it.”

Deconstructed Persuasive Passage: “In the face of escalating global temperatures, melting ice caps, and an alarming increase in extreme weather events, the urgency to address climate change is indisputable. Our responsibility extends beyond acknowledgement; it demands swift and coordinated efforts to implement sustainable practices, advocate for policy changes, and foster a collective commitment to environmental stewardship.”

what are the elements of persuasive essay

Frequently Asked Questions About Essential Elements of a Persuasive Essay

What distinguishes a persuasive essay from other types of essays.

A persuasive essay aims to convince the reader of a specific viewpoint or to take a particular course of action. Unlike informative essays, which focus on presenting information, persuasive essays use arguments and evidence to sway opinions.

Why is a clear and concise thesis statement important in a persuasive essay?

The thesis statement serves as the central claim of the essay, providing a clear and concise preview of the main argument. It guides the reader, sets the tone for the essay, and ensures a focused and persuasive narrative.

How can I effectively structure the body of my persuasive essay?

The body of a persuasive essay should have a logical progression of arguments. Each paragraph should focus on a specific point supported by evidence. Use transitional words to ensure a smooth flow between ideas, and address counterarguments to strengthen your position.

What role do rhetorical devices play in persuasive writing?

Rhetorical devices, such as metaphors, similes, and repetition, add flair and persuasiveness to writing. They can create vivid imagery, emphasize key points, and make the essay more memorable, contributing to the overall persuasive impact.

How do I effectively use evidence and examples to support my arguments?

Credible evidence, such as statistics, data, and expert testimony, strengthens your persuasive stance. Real-life examples make your arguments relatable. Ensure that your evidence directly supports your main points, reinforcing the persuasiveness of your essay.

Why is it important to address counterarguments in a persuasive essay?

Acknowledging and addressing counterarguments demonstrates intellectual rigour and strengthens your overall argument. It shows that you’ve considered opposing views and reinforces the robustness of your position.

What steps can I take to improve my persuasive writing skills over time?

Continuous improvement is key to honing your persuasive writing skills. Seek feedback from peers or professors, reflect on critiques, and implement changes. Experiment with different writing styles, explore diverse examples and stay informed on current issues to enhance your persuasive prowess.

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Persuasive Essay Guide

Caleb S.

A Comprehensive Guide to Writing an Effective Persuasive Essay

14 min read

Persuasive Essay

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Imagine being able to sway opinions, influence decisions, and convince others with the power of words.

That’s what good persuasive writing can help you achieve! Persuasive essays provide you an opportunity to express your opinions, convince your readers, inspire action, and make a lasting impact. 

So how can you write a great persuasive essay? 

If you're eager to learn the art of persuasive writing, you're in the right place. In this guide, we’ll dive into the step-by-step writing process that can help you. You’ll also get example essays and tips that will make your persuasive writing stand out. 

Let’s dive in!

Arrow Down

  • 1. What is a Persuasive Essay?
  • 2. The 3 Elements of Persuasion
  • 3. How to Write a Persuasive Essay
  • 4. Persuasive Essay Structure
  • 5. Persuasive Essay Examples
  • 6. Persuasive Essay Topics
  • 7. Tips for Writing Stand-Out Persuasive Essays

What is a Persuasive Essay?

A persuasive essay is a form of writing that aims to convince its audience to adopt a particular viewpoint or take a specific course of action. 

The writer takes a clear position on an issue and attempts to convince the readers through different persuasive techniques, such as evidence and anecdotes. The point is to resonate with the readers emotionally AND logically on a specific issue. 

It's like being a lawyer in a courtroom, making a compelling argument to sway the jury (your readers) to your side. The goal of a persuasive essay can vary, from changing the readers’ opinion on a controversial topic to inspiring them to support a cause or take action on an issue.

What’s the Difference Between Persuasive & Argumentative Essays?

Persuasive and argumentative essays are often confused with each other, but they have distinct differences in terms of their purpose and approach. 

Here are the main differences between persuasive vs. argumentative essays:

The 3 Elements of Persuasion

Before we get into the writing steps, we must understand the basic elements of persuasion. These elements, known as "ethos," "pathos," and "logos," are fundamental to crafting a persuasive essay that resonates with your audience and effectively conveys your message.

  • Ethos: Building Credibility and Trust

Ethos, derived from the Greek word for "character," focuses on establishing your credibility as a writer and gaining the trust of your readers. It involves establishing one's authority, expertise, and reliability in the eyes of the audience. In a persuasive essay, ethos is often established through:

  • Demonstrating expertise on the subject matter.
  • Citing credible sources and references.
  • Maintaining a respectful and professional tone.
  • Acknowledging and addressing opposing viewpoints.

These steps can help you gain the trust of your readers. Ethos provides them a reason to trust you and listen to your arguments.

  • Pathos: Stirring Emotions and Empathy

Pathos is the emotional appeal aimed at evoking specific emotions or empathy from the audience. It seeks to connect with readers on a personal and emotional level. In a persuasive essay, pathos can be incorporated by:

  • Using vivid and emotionally charged language.
  • Sharing compelling anecdotes or stories.
  • Appealing to the values and beliefs of the audience.
  • Highlighting the human or emotional impact of the topic.

The emotional aspect is essential to good persuasive writing. Still, it should be used in moderation to be effective. 

  • Logos: Employing Logic and Reasoning

Logos appeals to the reader's sense of logic and reason. It involves presenting a well-structured, logical argument supported by evidence. In a persuasive essay, logos is evident through:

  • Presenting clear and well-structured arguments.
  • Providing factual evidence, statistics, and research findings.
  • Using logical reasoning and deductive or inductive arguments.
  • Addressing and refuting counterarguments effectively.

When used together, these three elements can be effective tools for persuasion. By utilizing all three elements, the speaker increases the chances of influencing their audience. You can read more about ethos, pathos, and logos to understand them better and ensure their correct usage in your writing. 

Here is a video you can watch about the three persuasive techniques:

How to Write a Persuasive Essay

Persuasive essays are very common, especially for students. However, they are challenging to write if you don’t know where to start. Here are the steps that can help make your writing process easier.

Step 1: Select an Interesting Topic & Define Your Position

Choosing a topic is the most crucial part. Your topic should be engaging and debatable, in which you can clearly define your position. Here are some tips for selecting a topic:

  • Identify Your Interests: You should consider something that is interesting to you too, as this will make it easier and enjoyable for you to write about it. 
  • Consider Your Audience: Think about who your target audience is. Your topic should resonate with them and be relevant to their interests, concerns, or beliefs.
  • Define Your Position: Clearly define your stance or position on your potential topics. Ask yourself: What do I want to persuade my audience to believe or do regarding this topic? What are the key points or arguments I will use to support my position? 
  • Avoid Overly Broad or Narrow Topics: Ensure that your topic is neither too broad nor too narrow. An overly broad topic may lack focus, while an overly narrow one may not provide enough material for a persuasive argument.

Step 2: Research & Gather Evidence

Gather credible sources, statistics, facts, and evidence to support your argument. Conducting thorough research uncovers the themes, arguments, and discussions about your topic, helping you find the best arguments you need.

While collecting information, take detailed notes so you can cite sources later. You also have to evaluate the evidence and priotize those points that can better support your position.

Step 3: Make an Outline

Now that you’ve gathered your main points, you need to organize them in a logical structure. Outline the structure of your essay with a clear introduction, body paragraphs, and conclusion. Here are the main points you should include in your first outline: 

  • Thesis Statement: State the main thesis of your essay. presents your main argument. It should clearly mention your position on the topic and how you are going to argue for it.
  • Body Paragraphs: The body paragraph outline should contain the topic sentence and supporting points. Mention clear and concise topic sentences that introduce the main point of each paragraph.
  • Supporting Evidence: Also add supporting evidence, examples, statistics, or quotes for each paragraph that bolster your argument. Ensure each piece of evidence is relevant and directly supports your point.
  • Conclusion: If your persuasive essay aims to prompt a specific action or response from the reader, include a call to action in your outline. Clearly state what you want your audience to think or do after reading your essay.

See this outline format below to understand better:

Persuasive Essay Outline Format

Want to learn more about making an outline? Check out our complete guide to crafting a persuasive essay outline . 

Step 4: Write Your First Draft

With a solid outline in place, it's time to start crafting your persuasive essay's first draft. Follow these guidelines to write your initial draft effectively:

  • Follow the Outline: Refer to your outline as your roadmap. Begin by writing the introduction, followed by the body paragraphs, addressing each point in the order outlined. Finish with the conclusion.
  • Write Freely: In the first draft, focus on getting your ideas down on paper without worrying too much about perfection. Don't be overly concerned about grammar, spelling, or word choice at this stage; you can edit and refine later.
  • Maintain a Consistent Tone: Maintain a tone that aligns with your persuasive goals, whether it's authoritative, passionate, or empathetic. Consistency in tone will help your argument come across convincingly.
  • Support with Evidence: As you develop your arguments in the body paragraphs, ensure that each point is supported with strong evidence, examples, statistics, or quotes from credible sources.
  • Address Counterarguments: Incorporate responses to potential counterarguments where relevant, demonstrating a comprehensive understanding of the issue and reinforcing your position.
  • Be Concise and Clear: Write concisely, expressing your ideas clearly and avoiding unnecessary jargon or complexity. The clarity of your arguments is crucial for persuading your audience.

Step 5: Proofread & Revise

Once you've completed the first draft, take a break to gain some distance from your work. When you return, begin the revision process. Focus on refining your arguments, improving clarity, and ensuring that your essay flows logically.

  • Proofread: Carefully proofread your first draft for grammar, spelling, and punctuation errors. Improve the essay format and clarity wherever possible. 
  • Seek Feedback: Share your first draft with peers, teachers, or writing tutors to obtain feedback on the persuasiveness, clarity, and overall effectiveness of your essay. Use this feedback to make necessary improvements.
  • Polish Your Draft: After incorporating feedback and revising accordingly, refine your essay to its final form. Ensure that it aligns with your outline and effectively conveys your persuasive message.
  • Cite Sources: Remember to include proper citations for all sources used within your essay. Follow the citation style specified by your instructor or guidelines.

Persuasive Essay Structure

A well-structured persuasive essay is essential to effectively convey your argument and persuade your audience. The structure typically consists of three main parts: the introduction, body paragraphs, and conclusion. 

A persuasive essay should be at least five paragraphs long. With one introduction, three body paragraphs, and a conclusion. However, the number of body paragraphs can extend based on your topic.


The essay introduction serves as the gateway to your persuasive essay. Its primary purpose is to grab the reader's attention, provide context for your argument, and present your thesis statement—the core of your persuasive message. Here's how to craft an engaging introduction:

  • Hook: Start with a compelling hook—a catchy phrase, a thought-provoking question, a surprising statistic, or a relevant anecdote that draws the reader in and piques their interest.
  • Background Information: Offer a brief overview of the topic to provide context and ensure that your readers understand the issue at hand. Keep this section concise and relevant.
  • Thesis Statement: Conclude your introduction with a clear and concise thesis statement . This statement should clearly state your position on the topic and preview the main points you'll be discussing in the body of your essay.

Body Paragraphs

The body paragraphs form the core of your persuasive essay, where you present your point of view and build your case. Here's how to structure and write effective body paragraphs:

  • Topic Sentence: Start each body paragraph with a topic sentence that introduces the main point or argument of that paragraph.
  • Supporting Evidence: Follow the topic sentence with relevant evidence, examples, statistics, quotes, or facts that support your argument. Ensure that your evidence is credible and directly relates to your point.
  • Analysis: After presenting your evidence, analyze it thoroughly. Explain how the evidence supports your thesis and persuades the reader. Discuss the implications and significance of the evidence.
  • Transition: Use transition sentences at the end of each body paragraph to link it to the next one. These transitions ensure that your essay flows smoothly, maintaining coherence.

The conclusion is where you bring your persuasive essay to a close, summarizing your main points, restating your thesis, and leaving a lasting impression. Follow these guidelines for an effective conclusion:

  • Summarize Main Points: Begin by summarizing the key points you've made in the body of your essay. Concisely restate the main arguments you presented.
  • Restate Thesis: Reiterate your thesis statement in slightly different words. Emphasize the central message of your essay.
  • Closing Statement: End your conclusion with a thought-provoking or memorable closing statement. This statement should leave a lasting impact on the reader, encouraging them to reflect on your argument.
  • Avoid New Information: Do not introduce new information or arguments in the conclusion. It should provide a sense of closure rather than introducing new ideas.

Persuasive Essay Format

After writing the complete essay according to the structure above, you need to ensure correct formatting. Formatting ensures that your essay is readable and presentable.

There are several standardized formatting styles used in writing, such as APA and MLA . If you are writing a persuasive essay as an assignment, always ask your instructor about their preferred format. 

Meanwhile, you should format your essay according to these common guidelines:

  • Font Style:       Times New Roman.
  • Font Size:        12pt 
  • Line Spacing:   Double-spaced.
  • Alignment:       Left Alignment
  • Indent:              First-Line indent

Persuasive Essay Examples

Studying persuasive essay examples can be immensely helpful in understanding how to craft a compelling and effective persuasive essay.

Check out these sample essays below:

Persuasive Essay on Social Media (PDF)

Persuasive Essay Samples (PDF)

Persuasive Essay on Abortions (PDF)

Persuasive Essay Sample - Death Penalty

Persuasive Essay on the Preservation of Nature

Want more examples? We’ve got you covered! Head to our persuasive essay examples blog to find persuasive papers on various topics.

Persuasive Essay Topics

Selecting an engaging and relevant topic is the first step in crafting a persuasive essay. Here are a few persuasive essay prompts and ideas to spark your inspiration:

  • Advocate for the reduction of single-use plastics to combat plastic pollution.
  • Argue for the inclusion of financial literacy education in high school curricula.
  • Argue for responsible usage and regulations to combat negative influence of social media.
  • Persuade readers of the benefits of universal healthcare.
  • Take a stance on the importance of online privacy and stronger data protection laws.
  • Argue for electoral reform, such as ranked-choice voting, to improve the fairness and effectiveness of elections.
  • Convince your audience of the benefits of supporting local businesses and shopping locally.
  • Make a case for stricter penalties against human trafficking.
  • Argue for increased public funding for the arts to support creativity and cultural enrichment.
  • Argue for or against the use of artificial intelligence and automation in the workplace.

Need more ideas? Check out our compilation of 200+ persuasive essay topics and find the best topic.

Tips for Writing Stand-Out Persuasive Essays

Now that you know the writing steps and have read some examples, you are able to write a good persuasive essay. However, you can make it even better with the following tips and techniques:

  • Clarity and Conciseness: Write in a clear and concise way. Avoid jargon or overly complex language to make your message easily understandable.
  • Use Persuasive Techniques: Employ persuasive language and rhetoric techniques, such as ethos, pathos, and logos, to appeal to your audience's emotions, ethics, and logic. Use powerful verbs, descriptive adjectives, and vivid metaphors to make your writing engaging.
  • Tell a Compelling Story: Use storytelling techniques to illustrate your points. Engaging narratives can make your arguments more relatable and memorable.
  • Provide Real-Life Examples: Support your arguments with concrete, real-life examples and case studies. Personal anecdotes or case stories can be particularly persuasive.
  • Address the Reader Directly: Use the second-person point of view (you) to address the reader directly, making your essay more engaging and relatable.
  • Maintain a Confident Tone: Maintain a confident and assertive tone throughout your essay. Confidence in your message can persuade readers to adopt your viewpoint.
  • Provide Solutions: Suggest practical solutions or actions that can be taken to address the issue you're discussing. Offering a path forward can be persuasive.

To conclude,

From understanding the fundamentals of persuasion to learning the writing steps, you now know how to craft an essay that engages and compels your audience to accept your position. Additionally, with the help of our examples and tips, you can make your arguments even stronger.

With this knowledge and techniques, you're now ready to embark on your persuasive writing endeavors. So start writing persuasive papers without hesitation and inspire others to see the world through your lens.  

Moreover, if you need further writing help, consider using our persuasive essay writing service which is equipped with a team of seasoned writers ready to offer their expertise. Our writing professionals are committed to crafting essays that are insightful, well-researched, and impactful - tailored to your specific needs!

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10.2: The Structure of a Persuasive Essay

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Skills to Develop

  • Determine the structure of persuasion in writing
  • Apply a formula for a classic persuasive argument

Writing a Persuasive Essay

You first need to choose a topic that you feel passionate about. If your instructor requires you to write about a specific topic, approach the subject from an angle that interests you. Begin your essay with an engaging introduction. Your thesis should typically appear somewhere in your introduction.

Next, need to acknowledge and explain points of view that may conflict with your own to build credibility and trust with your audience. You also should state the limits of your argument. This helps you sound more reasonable and honest to those who may naturally be inclined to disagree with your view. By respectfully acknowledging opposing arguments and conceding limitations to your own view, you set a measured and responsible tone for the essay.

Be sure to make your appeals in support of your thesis by using sound, credible evidence. Use a balance of facts and opinions from a wide range of sources, such as scientific studies, expert testimony, statistics, and personal anecdotes. Each piece of evidence should be fully explained and clearly stated. Also, write in a style and tone that is appropriate for your subject and audience. Tailor your language and word choice to these two factors, while still being true to your own voice. Finally, write a conclusion that effectively summarizes the main argument and reinforces your thesis.

Structuring a Persuasive Essay

The formula below for organizing a persuasive essay may be one with which you are familiar. It will present a convincing argument to your reader because your discussion is well rounded and thorough, and you leave your audience with your point of view at the end. Remember to consider each of these components in this formula as sections instead of paragraphs because you will probably want to discuss multiple ideas backing up your point of view to make it more convincing.

When writing a persuasive essay, it is best to begin with the most important point because it immediately captivates your readers and compels them to continue reading. For example, if you were supporting your thesis that homework is detrimental to the education of high school students, you would want to present your most convincing argument first, and then move on to the less important points for your case.

Some key transitional words you should use with this method of organization are: most importantly , almost as importantly , just as importantly , and finally .

The Formula You will need to come up with objection points, but you will also need to think of direct rebuttals to each of those ideas. Remember to consult your outline as you are writing because you may need to double-check that you have countered each of the possible opposing ideas you presented.

Section 1: Introduction

Attention getter

Thesis (showing main and controlling ideas)

Signposts (make sure you outline the structure your argument will follow: Pros Cons/Pros)

Section 2: (Multiple) Ideas in Support of Claim

Give a topic sentence introducing the point (showing main and controlling ideas)

Give explanations + evidence on first point

Make concluding statement summarizing point discussion (possibly transitioning to next supporting idea)

Repeat with multiple ideas in separate paragraphs

Section 3: Summary of ( S ome) Opposing Views

Give topic sentence explaining this paragraph will be opposing points of view to provide thorough, convincing argument

Present general summary of some opposing ideas

Present some generalized evidence

Provide brief concluding sentence for paragraph—transitioning into next rebuttal paragraph

Section 4: Response to Opposing Views

Give topic sentence explaining this paragraph/section connects to or expands on previous paragraph

[may recognize validity of some of points] then need to present how your ideas are stronger

Present evidence directly countering/refuting ideas mentioned in previous section

Give concluding statement summarizing the countering arguments

¶ Section 5 : Conclusion

Restate your thesis

Summarize your discussion points

Leave the reader with a strong impression; do not waiver here

May provide a “call for action”

In a persuasive essay, the writer’s point of view should be clearly expressed at the beginning of each paragraph in the topic sentence, which should contain the main idea of the paragraph and the writer’s controlling idea.

what are the elements of persuasive essay

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Persuasive Essays – Tips & Examples of How to Write Them

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A persuasive essay, which is a significant aspect of the academic essay , is a concise piece of writing, typically ranging from 500 to 2000 words, that advocates for a particular viewpoint. Rather than deconstructing, attacking, or refuting another argument, persuasive essays passionately argue to inform and convince readers that their expressed opinion is the most valid. Within the realm of academic writing , persuasive essays serve as a powerful tool to influence and shape the opinions of the readers.


  • 1 Persuasive Essays – In a Nutshell
  • 2 Definition: Persuasive essays
  • 3 Persuasive essays: The introduction
  • 4 Persuasive Essays: The body
  • 5 Persuasive essays: The conclusion
  • 6 The three elements of persuasive essays
  • 7 Writing persuasive essays: Step-by-step guide

Persuasive Essays – In a Nutshell

The following article on persuasive essays covers:

  • What persuasive essays are
  • What makes a persuasive essay great
  • How persuasive essays are structured
  • Persuasive essay examples
  • The three Aristotelian themes of persuasive essays
  • How to write a persuasive essay step by step

Definition: Persuasive essays

  • Persuasive essays always cover subjective themes . With any topic under intense debate, an effective persuasive essay can succinctly argue a particular viewpoint by presenting the facts (as the author sees them).
  • Decent persuasive essays are more than just a bland ledger of factual statements. A great persuasive essay relies on three core rhetorical tools – Ethos (authoritarian appeal), pathos (emotional appeal), and logos (logical appeal). These themed elements flow together in prose to appeal to all biases.
  • The open-ended applications of persuasive essays are immense. A quality persuasive essay can argue the merits of brand-new, fresh perspectives just as easily as defending a centuries-old status quo. It’s your choice.
  • Nevertheless, persuasive essays aren’t always the best way to frame written debates. More in-depth topical explorations and scientific (objective) studies might benefit more from segmented projects or long-form articles.


Persuasive essays: The introduction

A good introduction establishes your controversy, the broad limits of said debate, and which side of the divide you (personally) fall on. It should also briefly explain why your chosen material is relevant (today) and use “hooks” to convince your reader to care.

You can structure your introduction with these rhetorical questions :

Here’s a short (fictional) example for reference.

Cosmic Voyage: The Second One (1987-2002) is often considered the best weekly sci-fi show ever made for American television. The Byronic Captain Jimmy Blorbo charmed viewers with his debonaire yet diplomatic engagement style, bare-knuckle astronaut action, and trademark love of teatime.

Jimmy’s classically-trained actor, Sir Charles Casserole, is now (somehow) in the running to be the next secretary general of the UN. His nomination has been publically controversial, derided as “unserious” by world leaders. Can actors really embody the traits of those they pretend to be?

I think so. Heroic actors have exemplary people skills and commanding charisma – vital strengths for a public speaker. And playing a great leader on screen can easily translate into real-life political success. Here’s why.

Persuasive Essays: The body

The body of your persuasive essay is where you make your main argument in themed paragraphs. It’s the core of your persuasive essay.

The body consists of a series of points that provide evidence for your central assertion (e.g. heroic actors make excellent politicians). When used skillfully, the body can also house themed threads and subtle appeals to positive emotions (e.g. nostalgia, enthusiasm, happiness).

You can use the simple TEEL method to structure each paragraph in your persuasive essays:

  • Topic – A single sentence summarizing a good supporting point.
  • Explanation – Elaborate on why it’s a good point.
  • Evidence – Provide solid proof as to why the point’s true.
  • Link – Reference your core argument or the next paragraph (or both).

If we applied TEEL to the argument above, parts of a paragraph might look like this:

  • Topic Sentance – Despite his seemingly frivolous background, Casserole commands a positive online fandom who draw on his life lessons and nuanced geopolitical opinions.
  • Explanation – Charles has become a committed advocate for global peace, justice, and fairness. Followers consistently praise his well-measured yet empathetic responses to traumatic current events.
  • Evidence – One recent solidarity post he made contained only his characters’ iconic catchphrase, “Injustice: No Thanks!”. It broke all records for social media with over twenty million “likes”.
  • Link – Charles clearly has a deep well of public respect, recognition, and acclaim for his informal, populist, and often unconventional diplomacy.

The body can also refute counterarguments. However, try to keep your defensive writing brief. Solid persuasive essays avoid spending too much time anticipating criticism or better ideas – you’re making a positive, firm statement about your opinion.

Don’t deviate much, either. You don’t need to state the context of every point you mention. Stick to the present tense wherever you can.

Persuasive essays: The conclusion

Your conclusion briefly restates your core themes, context, and the most relevant points before summarizing why the argument you’ve just made is correct.

It should contain a recap threading all your evidence together and a final statement as to why the reader should adopt your opinion. It’s also an excellent place to make your “golden” point. Finish on a positive note by promoting the very best piece of evidence for your views.

Your final lines should be climatic, strong, simple, clear, and decisive. No one enjoys reading a passionate argument that finishes by hedging or “fence-sitting”.

Here’s another (fictional) example:

Casserole has leveraged decades of well-deserved fame, taking lessons from his most famous role to promote a stuffed, informed platform for ethical, positive change. As a result? Charles already boasts an extraordinary +60 worldwide approval rating (RESGOV, Dec. 2022).

With an appreciative audience of billions, an uncanny knack for predicting the “right side of history”, and a lot of ready-made, crowd-pleasing press, the idealistic Voyage ethos he still embodies is more than ready to go global. Justice? Yes, please.

The three elements of persuasive essays

The Ancient Greek philosopher Aristotle identified three rhetorical elements at the heart of every great persuasive argument. The ability to appeal well to people’s sense of authority (ethos), emotions (pathos), and reality (logos) can make or break a persuasive essay.

Ethos is general proof that you know your topic. Your life experience, reading, qualifications, sheer interest, essays, work, and reputation count – when cited appropriately and effectively.

Beware! An authoritative ethos alone isn’t enough to fully justify your opinion. Excellent credentials count for nothing if your fundamental topical understanding is poor or based on fiction.

Pathos is an appeal to the readers’ sense of empathy and emotion. It’s central to making an ethical case as to why it’s good that readers should do, say, or believe in something.

Pathos can also invoke positive connections as a form of persuasion. Readers value evidence that what you’re advocating is linked to emotional memories they like and value.

Logos covers the practical, logical, and objective evidence that backs up your argument. Reasoned theories, factual proof, measured data, and anecdotal evidence fall into this category.

Without provable, coherent logos? Your persuasive essays will collapse under close academic scrutiny. Facts put validity and strength behind your words.

Writing persuasive essays: Step-by-step guide

  • Identify your audience – Who is your work to convince?
  • Research your subject – Examine arguments and pick a side.
  • Draft your points – Select the best available evidence.
  • Build your case – Link useful facts, data, and anecdotes.
  • Anticipate counterarguments – Are there any objections?
  • Write and refine – Fine-tune your finished argument.
  • Call to action – Tell your reader what they should do.

What are persuasive essays?

Persuasive Essays are short-form written pieces that make a positive, evidenced case for one side of a particular argument. A persuasive essay can also introduce brand-new perspectives.

Why are persuasive essays written?

Convincing others to think like you is the foundation of all power. Well-written persuasive essays can sell controversial products, public figures, policies, and projects.

Are persuasive essays always accurate?

No – watch out! A talented author can fake logos by using circular reasoning, “common sense”, emotional blackmail, and repeating the opinions of others.

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PRDV002: Professional Writing

what are the elements of persuasive essay

Approaching Persuasion

Read this article for a comprehensive look at how to approach persuasion as a writer. It identifies common aspects of persuasive writing and how to construct or develop a project.

The Structure of a Persuasive Essay

Writing a persuasive essay.

You first need to choose a topic that you feel passionate about. If your instructor requires you to write about a specific topic, approach the subject from an angle that interests you. Begin your essay with an engaging introduction. Your thesis should typically appear somewhere in your introduction.

Next, need to acknowledge and explain points of view that may conflict with your own to build credibility and trust with your audience. You also should state the limits of your argument. This helps you sound more reasonable and honest to those who may naturally be inclined to disagree with your view. By respectfully acknowledging opposing arguments and conceding limitations to your own view, you set a measured and responsible tone for the essay.

Be sure to make your appeals in support of your thesis by using sound, credible evidence. Use a balance of facts and opinions from a wide range of sources, such as scientific studies, expert testimony, statistics, and personal anecdotes. Each piece of evidence should be fully explained and clearly stated. Also, write in a style and tone that is appropriate for your subject and audience. Tailor your language and word choice to these two factors while still being true to your own voice. Finally, write a conclusion that effectively summarizes the main argument and reinforces your thesis.

Structuring a Persuasive Essay

The formula below for organizing a persuasive essay may be one with which you are familiar. It will present a convincing argument to your reader because your discussion is well-rounded and thorough, and yo u leave your audience with your point of view at the end. Remember to consider each of these components in this formula as  sections instead of paragraphs because you will probably want to discuss multiple ideas backing up your point of view to make it more convincing.

When writing a persuasive essay, it is best to begin with the most important point because it immediately captivates your readers and compels them to continue reading. For example, if you were supporting your thesis that homework is detrimental to the education of high school students, you would want to present your most convincing argument first and then move on to the less important points for your case.

Some key transitional words you should use with this method of organization are: most importantly, almost as importantly, just as importantly, and finally.

The Formula: You need to come up with objection points, but you also need to think of direct rebuttals to each of those ideas. Remember to consult your outline as you are writing because you may need to double-check that you have countered each of the possible opposing ideas you presented.

Section 1: Introduction

  • Attention getter.
  • Thesis (showing main and controlling ideas).
  • Background.
  • Signposts (make sure you outline the structure your argument will follow: Pros Cons/Pros).

Section 2: (Multiple) Ideas in Support of Claim

  • Give a topic sentence introducing the point (showing main and controlling ideas).
  • Give explanations + evidence on the first point.
  • Make a concluding statement summarizing the point discussion (possibly transitioning to the next supporting idea).
  • Repeat with multiple ideas in separate paragraphs.

Section 3: Summary of ( Some) Opposing Views

  • Give a topic sentence explaining how the paragraph will include opposing points of view to provide a thorough, convincing argument.
  • Present a general summary of some opposing ideas.
  • Present some generalized evidence.
  • Provide a brief concluding sentence for the paragraph – transitioning into the next rebuttal paragraph.

Section 4: Response to Opposing Views

  • Give a topic sentence explaining how this paragraph or section connects to or expands on the previous paragraph .
  • You [may recognize the validity of some of the points] then resent how your ideas are stronger.
  • Present evidence directly countering or refuting ideas  mentioned in the previous section.
  • Give a concluding statement summarizing the countering arguments.

Section 5: Conclusion

  • Restate your thesis.
  • Summarize your discussion points.
  • Leave the reader with a strong impression; do not waiver here.
  • May provide a "call for action."

In a persuasive essay, the writer's point of view should be clearly expressed at the beginning of each paragraph in the topic sentence, which should contain the main idea of the paragraph and the writer's controlling idea.

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What Is a Persuasive Essay?

Posted by 11trees | Types of Writing

A persuasive essay explains a specific topic and attempts to persuade the audience that your point of view is the most informed, logical and valid perspective on the topic. This genre is also known as the argumentative essay.

While an expository essay written for an exam or a standardized test may have a persuasive element, most persuasive or argumentative essays are written out of class and require extensive research. The research may include several kinds of sources:

  • Articles from high-quality non-scholarly magazines or journals (for example, The Atlantic, Harpers, Scientific American, etc.)
  • Scholarly or non-scholarly books
  • Scholarly or technical journal articles
  • Government agency websites
  • Statistical analysis
  • Interviews with experts

Persuasive essays use such research both to educate the audience about the topic and to supply evidence supporting the writer’s opinions.

The main goal of an argumentative paper is to persuade your audience that your view is among the most compelling opinions on the topic. You should attempt to persuade even those who start out strongly disagreeing with you. To do that, you need to show that you’re very well-informed about your topic.

What Are the Elements of a Persuasive Essay?

A persuasive essay does have certain baseline requirements that are standard in nearly every essay type:

  • A clear thesis or controlling idea that establishes and sustains your focus.
  • An opening paragraph that introduces the thesis.
  • Body paragraphs that use specific research evidence to illustrate your informative or argumentative points.
  • Smooth transitions that connect the ideas of adjoining paragraphs in specific, interesting ways.
  • Use of counterarguments to summarize and refute opposing positions.
  • A conclusion that emphasizes your central idea without being repetitive.

How Do You Write a Persuasive Essay?

One common formula for the persuasive paper is the 5-Paragraph Essay. If you don’t have much experience with essay writing, this is a good method to start with, since it’s basic and straightforward. The 5-Paragraph Essay incorporates the elements listed above in the following basic structure:

  • Introductory paragraph with a clear, concise thesis.
  • Three body paragraphs that offer evidence and analysis connecting that evidence to the thesis.
  • A concluding paragraph that sums up the paper by reevaluating the thesis in light of the evidence discussed in the essay’s body.

While the 5-paragraph structure gives you a helpful formula to work with, it’s only one among many valid options, and its suitability will depend on other factors like the length and complexity of your essay. If you’re writing a paper that’s more than 3 or 4 pages long, it should be more than 5 paragraphs. In most cases, the structure of a longer essay will be similar to that of the 5-paragraph essay, with an introduction, a conclusion and body paragraphs performing the same basic functions—only the number of body paragraphs will increase. The length of the paragraphs may also increase slightly in proportion to the length of the essay.

Composing a Persuasive Essay: A Process Guide

Preliminary Steps

  • Begin by reading the assignment carefully to make sure you understand it. Then find a topic that fits the assignment. It’s important that you narrow your topic so that it’s directly relevant to the assignment. But make sure your topic is not so narrow that it lacks significance. It’s best if you find a topic that you’re really interested in—this will make the work more enjoyable for you and will probably lead to higher quality research and writing.
  • Before starting your research, make a list of facts—everything you already know about your topic. This list may be long or short depending on your level of knowledge.
  • Make another list, this time of your ideas and opinions on the topic. Begin with the strongest opinions and list them in descending order according to your level of conviction.
  • Ask yourself why you hold these opinions. It’s important to clarify your own views on the topic so you don’t get too overwhelmed by expert opinions when you begin your research. But you should also be open to changing these opinions if facts and logic warrant such change.
  • Try to come up with an original, debatable perspective on your topic and write a tentative thesis statement that reflects your view concisely. Being original in this case doesn’t mean you have to come up with some earth-shattering revelation about human nature—it just means you should stay away from general, bland, or obvious ideas that most people would readily agree with.
  • Familiarize yourself with the resources of your school’s library—the physical books and periodicals and the online databases. Describe your project ideas to a librarian and ask for recommendations on where to look for the resources you need.
  • The main purpose of your research is to for you to become very well-informed about your topic. Immerse yourself in all the relevant factual data AND acquaint yourself with the most prominent, compelling opinions on the central issues.
  • Look for sources that include unusual aspects of your topic, or unconventional perspectives on it—these may provide interesting, surprising angles from which to approach your argument.
  • Read your sources critically and ask yourself what informs the various perspectives on your topic. Which sources seem best informed? Which use the most compelling logic? Which are guided more by ideology or assumptions than by credible evidence?
  • Take notes on your sources as you read them. Summarize the parts of each source that are relevant to your thesis. In addition to the summary, write down your thoughts on the facts and opinions laid out in these sources. Critique the sources you disagree with. This note-taking will help you to process the research material and develop your perspective on the topic.

Composing and Revising

  • Once you’ve compiled some research, revisit your tentative thesis statement and revise it according to what you’ve learned—see if you can make it more specific or original. Think of the thesis as your opening statement in a debate with people whose views oppose yours.
  • Sift your research notes and sources for examples you can use to discuss conflicting opinions on your topic and to illustrate your own views. Each example should have some clear connection to your central idea.
  • Your essay should devote one body paragraph to each of your major ideas and examples. So begin an outline by writing a topic sentence about each major example for each of your body paragraphs. Since the topic sentence will be part of each paragraph transition, it should make a clear, logical connection between your thesis and the evidence that paragraph will discuss.
  • Complete your outline by thinking of an interesting, meaningful way to end the essay. Remember that the conclusion should sum up your central points without merely repeating what you’ve said earlier. You might suggest the larger implications of what the essay has discussed and analyzed. One way to do this is to offer a concise review of what you’ve covered combined with a reasonable forecast or recommendations for the future.
  • You might want to experiment with writing the body paragraphs before you write your introduction. The details of analysis in the body of the paper often help you to determine more precisely how to word your thesis and the sentences that surround it.
  • Define  your key terms or ideas.
  • Describe  and  analyze  specific examples of your topic.
  • Summarize  and  evaluate  contrasting opinions on your topic.
  • Compare  and  contrast  your examples and their relation to your thesis.
  • Connect  your examples explicitly to your central idea and to each other.
  • Use plenty of quotations and paraphrase of your sources to support your analysis and argument. Integrate the quotes into your own sentences so the discussion reads more smoothly.
  • Make sure you cite ALL information that comes from your sources, whether quotations or paraphrase. Use the citation format required by the class or the assignment—MLA, APA, etc. The Writers’ Toolkit citation tools will make the process easy for you by automating the format.
  • Polish your essay through revision to make it artful, original, and interesting. Avoid clichéd language or the most obvious examples. You want your reader to learn something new and compelling, whether it’s an unusual fact or a novel perspective on your topic.

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Persuasive Essay | Meaning, Examples, Format, Structure and Elements

Persuasive Essay: There are many essay types, and one has to understand and learn the distinction between them. One of them is a Persuasive essay in which the writer’s task is to persuade the reader to approve a particular message or make certain decisions. It needs proper study and a solid understanding of both sides of the case.

It is essential to know about the format and other necessary tips for writing an effective persuasive essay. Now the point is to know about the Persuasive essay format. This article is penned down consisting of all the vital information about Persuasive essay examples, How to write a persuasive essay, Persuasive essay structures, etc. Read on to understand better about persuasive essays.

Persuasive Essay Format

  • What do you mean by Persuasive essay?

How to write a persuasive essay?

Persuasive essay examples, how to structure a persuasive essay.

  • Persuasive essay format.

Elements of Persuasive essays

How to write an introduction in a persuasive essay.

  • Persuasive essay body paragraphs.
  • How to write a conclusion in a persuasive essay?

What is a Persuasive essay?

In a persuasive essay, reason and arguments are used to persuade readers of the writer’s point of view, so strong evidence for arguments, such as research, asserting facts, etc., is essential. One must provide detailed arguments supporting them by satisfying evidence and reasonable explanations. A persuasive essay uses explanation to imply that certain beliefs are more acceptable than others in writing. Such an essay is aimed at convincing the readers to approve a particular opinion or act in a specific way. A persuasive essay must be established on sound thinking and must include valid evidence supporting the statement.

Things to learn to write a persuasive essay.

To take a standpoint

The decision regarding an issue, which side they are willing to take should be decided clearly, and the resolutions they want to suggest. One should be alert of any biases they might have that could reflect the argument.

To know the viewers

Viewers’ approval of the writer’s position should be determined. While writing, one must know both sides of the matter to contend to a point successfully.

You should thoroughly research the topic

The main thing about a persuasive essay is to provide comprehensive and unmistakable evidence, which is possible by library-based research.

The structure of the essay should be thought of

Evidence that needs to be included should be presented in a logical order.

Hard facts should support the argument

It can be gathered from study or personal knowledge. It would help if you used supportable statistics. It is crucial to back up the argument with data, and for further strengthening the argument in a persuasive essay, One should use one or two direct quotes from experts on the issue.

You should provide meaningful instances to modify and illustrate the argument.

In a persuasive or argument essay, the writer persuades the reader of their viewpoint on a particular issue; the writer argues why their perspective is proper and why the contrasting statement is false .

Topics like City life are better than country life; Teens should be competent to start driving at 14 rather than 16, School testing is not beneficial, High-speed internet access should be regulated as a social utility,y, etc. are some examples of Persuasive essay.

This is how a typical persuasive essay looks like:

  • Introduction: This is where the topic is introduced. Why the content is so important and why a decision needs to be prepared should be discussed.
  • Thesis : The writer should explain their point of view after researching thoroughly before writing to assure that the writing is well informed and helpful to the reader.
  • Main body : Each paragraph should be used to bring up a new point to support the thesis. Once done with introducing the point, You should use evidence to confirm the saying.

The paragraphs should be linked jointly so that they flow appropriately and create a larger image.

  • Conclusion: All the main arguments need to be tied together, and one should bring up nothing new here.

The structure is shown underneath:


  • Hook – engaging first sentence
  • Background data – context to the argument needs to be provided, and you should notify the reader of the content.
  • Definitions – any phrases that the reader might find different are to be defined.
  • Thesis – an open, straightforward declaration of the main statement. This thesis will guide the rest of your essay, giving the reader a common idea of the way the argument will follow.

Each Body Paragraph

Only one point to be used to assist your thesis per paragraph

Topic sentence

  • Reveals the primary indication of the passage
  • Links back to support the thesis
  • Evidence – information from a credible outside source and not their own opinion that favors the main idea of the paragraph
  • Analysis – how the evidence supports the argument should be shown
  • Tie up the essay – briefly sum up the central point
  • Establish significance
  • Bonus: give the reader energy to think

Persuasive essay format

Persuasive essay writing is about analysis, analyzing, and critical reasoning. One needs to know the audience inside out to put the best arguments to persuade them of their point. With that in mind, we need to format an essay so that it would enclose the issue logically and invariably.

One should start a persuasive essay with a topic and a belief they are going to prove. Then it would help if you wrote a few paragraphs, each with a new declaration and proof to assist in one’s point of view. Also, paragraphs can have counterarguments from opponents explaining his or their point of disagreeing with them.

Finally, in the end, formatting the essay with a conclusion is essential where the thesis again should be restated, summarizing all the opinions.

Parts of a Persuasive essay

Thesis statement.

The argument or the point writer is trying to make is found in the introductory paragraph.

This paragraph describes the situation, why the reader should look into it, and the point they are aiming to make.


The argument oppositions of readers’ viewpoints should be included beforehand in the essay. It is significant to illustrate the argument honestly, and the counterargument needs to be denied with writers’ main objections.

Body paragraphs

These paragraphs support the thesis with proof from reliable sources.

This paragraph completes the essay by clarifying the significant points and repeating the thesis.

Firstly we need to know the basic standards of persuasive writing and know the five factors of persuasion. The right combination of subjective and reasonable elements helps make the essay persuasive.

The basic precepts of persuasive writing, illustrated by Aristotle many years where he called them factors of rhetoric and were three:

  • Ethos appeals to writers’ credibility and identity in which powerful resources are used to prove statements.
  • Pathos focus on a reader’s morals, importance, and notions.
  • Logos that is appealing to reason uses reasoning and proof to convince others to agree with us.

The introductory paragraph describes the problems and reasons the reader should care about, and the fact he is she intends to make is the thesis statement. The most significant portion of the introduction is the understandable and concise thesis statements, which define the writer’s viewpoint and the way that the whole essay is getting on.

The introduction needs to be exciting to encourage the reader to read the entire essay.

Persuasive essay body paragraphs

The essay’s body is the mainstream of the essay. The actual persuasion is done here to convince people to believe in the thesis. It should have at least three paragraphs, consisting of evidence for all statements.

You should include each separate point about the thesis in a body paragraph of its own, and any evidence, instances, stats, or quotations confirming that point are involved in the same paragraph. You should take the required time to examine each point and its meaning thoroughly.

Also, counteract the response of someone who might disagree with the thesis before they can make it. Realizing their arguments and agreeing on the point where necessary is a show of courage and belief on the writer’s part. On the other hand, failure to talk about an understandable opposing argument looks weak and incapable,

How to write conclusion for a persuasive essay?

In the conclusion of the essay, the reader should be at the point of concurring with the writer’s view. The conclusion is to strengthen what is already said. The conclusion should restate the thesis’s main points and explain their significance, then the writer’s main points.

It is essential to keep the data fresh in their minds. Knowing the format for writing has always been important. Understanding the elements of persuasive writing will help writers make the correct word choice to persuade the reader by statements that objective data can prove.

It should be written so that you can fulfill its purpose of convincing its readers towards certain opinions.

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Writing 101: Key Elements Of A Persuasive Essay

You’re bound to be expected to write a persuasive essay at least once during school, college or university. Unfortunately, many students are never taught how to write this type of paper in the first place. If you have to compose this sort of paper, and don’t know how to go about it, you can rest assured. This comprehensive guide lists and explains the key elements of a persuasive essay.

What is a persuasive essay?

Before we go any further, it’s important that you know what a persuasive essay is. Essentially, it’s a formal paper in which you need to try to convince your readers that your point of view on a particular matter is the correct point of view. You do this using relevant arguments, facts and examples.

Element 1: The title

You need to choose a title for your paper. While it may seem counterintuitive, you should probably only choose your title once you’ve written the rest of your paper. This will give you a better idea of exactly what’s in your paper.

Element 2: The introduction

In the introduction to your persuasive essay you need to introduce the matter that you will cover in your paper. You also need to describe your point of view on the matter. You also need to give a concise summary of the rest of your paper in your introduction.

Element 3: Your arguments

In this section of your persuasive essay, you need to present all your reasons why you hold the viewpoint that you do. Make sure you present your arguments in a logical order. And make use of as many relevant facts and examples as you can to back up your argument.

Element 4: Disputing opposing arguments

Here you need to provide the main counterarguments to your own arguments, and explain why you believe they are not valid.

Element 5: The conclusion

In your conclusion, you need to wrap up and close your paper for your reader. You can do this by giving a short summary of the main points of your paper.

Other possible elements

In addition to those discussed above, there may be other elements that you need to include in your persuasive essay. These include a cover sheet, table of contents, and list of references. You can read your assignment brief or ask your teacher to find out whether you’re required to include any of these things in your paper.

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What Are the Parts of a Persuasive Essay?

Every chess master was once a beginner. – Irving Chernev

For every argument, there will always be a counter-argument.

It sort of depends.  Are you writing a short response (250-450 words)?  Or are you writing a longer, multiple-paragraph paper (500 words or more)?  Your answer to this question matters, and your your approach to each type of writing will be different.

However, for the sake of getting you some actionable advice that you can use right away, let’s go through the elements of a short persuasive response .  I always preach a frame-writing approach to any essay which means that you should attack your writing in manageable frames or chunks.  

In the example that follows, we’re taking a pretty typical persuasive essay topic and breaking it into a hook and a thesis statement (which, more or less, compose the essay’s introduction), a research detail , and interpretation followed a counterargument and some rebuttals (this is the body ) and a closer (conclusion) .   If you wanted to break this approach into a formula, it would look like this:

Persuasive Essay =   [ H + TS + RD + INT + CA + REB1 + REB2 + C ]

And if you include these parts in your persuasive essay, you’ll do well every time.

So now, let’s take a look at an actual example:

The prompt:  .

In a concise, short-response essay (no more than 400 words), take a stand on whether or not you believe public schools should be allowed to require students to wear school uniforms.

The response

Part one: hook + thesis statement.

Hook:  Recently, principal McGuire announced her intention to institute a school wide uniform policy at our school.  Needless to say, the news has created quite a stir; much of it quite negative. I am with those who oppose this policy.

Thesis Statement:  A mandatory dress code at school is quite simply a flagrant violation of young people’s’ civil rights.  

  • Background is provided in a short hook about principal McGuire.  The thesis statement clearly states the essayist’s intentions.

Part Two:   Research (proof) + Interpretation (analysis)

Research: Afterall, The First Amendment  of our United States Constitution states that “Congress cannot pass laws abridging the freedom of speech.”

  • The first research detail flows smoothly from the initial bridge and is short and sweet.  It cites the first amendment of the Constitution beginning with the sentence starter* “states that”.  The source is not cited because the existence of this document is considered common knowledge.

Interpretation: Our forefathers did not intend to have any American citizen’s right to reasonably express him or herself taken away by anybody at any time, no matter their age.  This constitutional protection allows us to speak out against politicians who we disagree with. It allows us to write articles that might be controversial or even offensive to some.  And it certainly extends to students who might want to wear some loose-fitting jeans or a punk-rock tee shirt. Expressing one’s style, politics or ideas with one’s choice of clothing is no different than doing so with words spoken aloud or written down on paper.

  • At six sentences long, this interpretation is a healthy length.  It focuses on other areas where freedom of expression is protected by the 1st amendment, then reasons that choice of clothing at school should be similarly protected. The somewhat animated tone befits a persuasive essay.

Part Three: Counterargument and Rebuttal / Your opposition gets his chance to fight back, and you, of course, return the favor.

Counterargument: Of course, there are those such as more conservative parents and school administrators who think that a school dress code is the key to maintaining law and order and a sense of discipline on campus.  These critics of free dress may even cite studies demonstrating that schools that instill dress codes have fewer incidents of crime and graffiti.

  • In a persuasive essay, always give some air time to the opposition. Like a tennis match, you sometimes have to let the other guy serve.  In this case the opposition happens to be conservative parents and school administrators whose chief concern, of course, is law and order.

Rebuttal 1 and 2 (yes, you get two; it’s your essay): However, these small improvements do not make up for the great damaged caused by violating students’ basic civil rights.  Hey, young man, give up a few of your rights and we’ll promise you a peaceful environment. It’s the wrong message to send young people. Besides, it isn’t the students’ responsibility to create law and order on campus. This is the responsibility of the teachers, administrators and, to some degree, parents.  If a school can’t keep the peace when students are wearing their own choice of fashion, then perhaps the school itself should look more closely at its own policies and practices, and not at some kid’s sagging blue jeans or Yeezy tee shirt with holes in it.

  • Rebuttal 1:  The first part of the rebuttal strikes back by first mentioning that any gains caused by a dress code would be very modest, and even insignificant when compared to the damage done.  In even suggests that such tactics might be a way of tricking kids.
  • Rebuttal 2:  Part 2 deflects the responsibility away from kids and back towards adults and schools themselves.  Together these two rebuttals effectively take the argument back from the opposition and bring it back to the advantage of the essayist.  It is done with respect and confidence.

Part 4:   Closer / Let’s conclude

Closer:   Undoubtedly, despite the opinions of some misguided critics, forcing students to wear school uniforms if they do not wish to is a crass violation of their basic constitutional rights.

  • This closer gives mention to the counterargument with the phrase, “despite the opinions of some misguided critics”.  The word “misguided” may be a bit strong, but it does make a point. Overall, this closer helps the response feel finished.

Now it’s your turn.  Write using frames, and feel free to use this template to create your own persuasive essay.  

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How to Write an Argumentative Essay | Examples & Tips

Published on July 24, 2020 by Jack Caulfield . Revised on July 23, 2023.

An argumentative essay expresses an extended argument for a particular thesis statement . The author takes a clearly defined stance on their subject and builds up an evidence-based case for it.

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Table of contents

When do you write an argumentative essay, approaches to argumentative essays, introducing your argument, the body: developing your argument, concluding your argument, other interesting articles, frequently asked questions about argumentative essays.

You might be assigned an argumentative essay as a writing exercise in high school or in a composition class. The prompt will often ask you to argue for one of two positions, and may include terms like “argue” or “argument.” It will frequently take the form of a question.

The prompt may also be more open-ended in terms of the possible arguments you could make.

Argumentative writing at college level

At university, the vast majority of essays or papers you write will involve some form of argumentation. For example, both rhetorical analysis and literary analysis essays involve making arguments about texts.

In this context, you won’t necessarily be told to write an argumentative essay—but making an evidence-based argument is an essential goal of most academic writing, and this should be your default approach unless you’re told otherwise.

Examples of argumentative essay prompts

At a university level, all the prompts below imply an argumentative essay as the appropriate response.

Your research should lead you to develop a specific position on the topic. The essay then argues for that position and aims to convince the reader by presenting your evidence, evaluation and analysis.

  • Don’t just list all the effects you can think of.
  • Do develop a focused argument about the overall effect and why it matters, backed up by evidence from sources.
  • Don’t just provide a selection of data on the measures’ effectiveness.
  • Do build up your own argument about which kinds of measures have been most or least effective, and why.
  • Don’t just analyze a random selection of doppelgänger characters.
  • Do form an argument about specific texts, comparing and contrasting how they express their thematic concerns through doppelgänger characters.

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what are the elements of persuasive essay

An argumentative essay should be objective in its approach; your arguments should rely on logic and evidence, not on exaggeration or appeals to emotion.

There are many possible approaches to argumentative essays, but there are two common models that can help you start outlining your arguments: The Toulmin model and the Rogerian model.

Toulmin arguments

The Toulmin model consists of four steps, which may be repeated as many times as necessary for the argument:

  • Make a claim
  • Provide the grounds (evidence) for the claim
  • Explain the warrant (how the grounds support the claim)
  • Discuss possible rebuttals to the claim, identifying the limits of the argument and showing that you have considered alternative perspectives

The Toulmin model is a common approach in academic essays. You don’t have to use these specific terms (grounds, warrants, rebuttals), but establishing a clear connection between your claims and the evidence supporting them is crucial in an argumentative essay.

Say you’re making an argument about the effectiveness of workplace anti-discrimination measures. You might:

  • Claim that unconscious bias training does not have the desired results, and resources would be better spent on other approaches
  • Cite data to support your claim
  • Explain how the data indicates that the method is ineffective
  • Anticipate objections to your claim based on other data, indicating whether these objections are valid, and if not, why not.

Rogerian arguments

The Rogerian model also consists of four steps you might repeat throughout your essay:

  • Discuss what the opposing position gets right and why people might hold this position
  • Highlight the problems with this position
  • Present your own position , showing how it addresses these problems
  • Suggest a possible compromise —what elements of your position would proponents of the opposing position benefit from adopting?

This model builds up a clear picture of both sides of an argument and seeks a compromise. It is particularly useful when people tend to disagree strongly on the issue discussed, allowing you to approach opposing arguments in good faith.

Say you want to argue that the internet has had a positive impact on education. You might:

  • Acknowledge that students rely too much on websites like Wikipedia
  • Argue that teachers view Wikipedia as more unreliable than it really is
  • Suggest that Wikipedia’s system of citations can actually teach students about referencing
  • Suggest critical engagement with Wikipedia as a possible assignment for teachers who are skeptical of its usefulness.

You don’t necessarily have to pick one of these models—you may even use elements of both in different parts of your essay—but it’s worth considering them if you struggle to structure your arguments.

Regardless of which approach you take, your essay should always be structured using an introduction , a body , and a conclusion .

Like other academic essays, an argumentative essay begins with an introduction . The introduction serves to capture the reader’s interest, provide background information, present your thesis statement , and (in longer essays) to summarize the structure of the body.

Hover over different parts of the example below to see how a typical introduction works.

The spread of the internet has had a world-changing effect, not least on the world of education. The use of the internet in academic contexts is on the rise, and its role in learning is hotly debated. For many teachers who did not grow up with this technology, its effects seem alarming and potentially harmful. This concern, while understandable, is misguided. The negatives of internet use are outweighed by its critical benefits for students and educators—as a uniquely comprehensive and accessible information source; a means of exposure to and engagement with different perspectives; and a highly flexible learning environment.

The body of an argumentative essay is where you develop your arguments in detail. Here you’ll present evidence, analysis, and reasoning to convince the reader that your thesis statement is true.

In the standard five-paragraph format for short essays, the body takes up three of your five paragraphs. In longer essays, it will be more paragraphs, and might be divided into sections with headings.

Each paragraph covers its own topic, introduced with a topic sentence . Each of these topics must contribute to your overall argument; don’t include irrelevant information.

This example paragraph takes a Rogerian approach: It first acknowledges the merits of the opposing position and then highlights problems with that position.

Hover over different parts of the example to see how a body paragraph is constructed.

A common frustration for teachers is students’ use of Wikipedia as a source in their writing. Its prevalence among students is not exaggerated; a survey found that the vast majority of the students surveyed used Wikipedia (Head & Eisenberg, 2010). An article in The Guardian stresses a common objection to its use: “a reliance on Wikipedia can discourage students from engaging with genuine academic writing” (Coomer, 2013). Teachers are clearly not mistaken in viewing Wikipedia usage as ubiquitous among their students; but the claim that it discourages engagement with academic sources requires further investigation. This point is treated as self-evident by many teachers, but Wikipedia itself explicitly encourages students to look into other sources. Its articles often provide references to academic publications and include warning notes where citations are missing; the site’s own guidelines for research make clear that it should be used as a starting point, emphasizing that users should always “read the references and check whether they really do support what the article says” (“Wikipedia:Researching with Wikipedia,” 2020). Indeed, for many students, Wikipedia is their first encounter with the concepts of citation and referencing. The use of Wikipedia therefore has a positive side that merits deeper consideration than it often receives.

An argumentative essay ends with a conclusion that summarizes and reflects on the arguments made in the body.

No new arguments or evidence appear here, but in longer essays you may discuss the strengths and weaknesses of your argument and suggest topics for future research. In all conclusions, you should stress the relevance and importance of your argument.

Hover over the following example to see the typical elements of a conclusion.

The internet has had a major positive impact on the world of education; occasional pitfalls aside, its value is evident in numerous applications. The future of teaching lies in the possibilities the internet opens up for communication, research, and interactivity. As the popularity of distance learning shows, students value the flexibility and accessibility offered by digital education, and educators should fully embrace these advantages. The internet’s dangers, real and imaginary, have been documented exhaustively by skeptics, but the internet is here to stay; it is time to focus seriously on its potential for good.

If you want to know more about AI tools , college essays , or fallacies make sure to check out some of our other articles with explanations and examples or go directly to our tools!

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An argumentative essay tends to be a longer essay involving independent research, and aims to make an original argument about a topic. Its thesis statement makes a contentious claim that must be supported in an objective, evidence-based way.

An expository essay also aims to be objective, but it doesn’t have to make an original argument. Rather, it aims to explain something (e.g., a process or idea) in a clear, concise way. Expository essays are often shorter assignments and rely less on research.

At college level, you must properly cite your sources in all essays , research papers , and other academic texts (except exams and in-class exercises).

Add a citation whenever you quote , paraphrase , or summarize information or ideas from a source. You should also give full source details in a bibliography or reference list at the end of your text.

The exact format of your citations depends on which citation style you are instructed to use. The most common styles are APA , MLA , and Chicago .

The majority of the essays written at university are some sort of argumentative essay . Unless otherwise specified, you can assume that the goal of any essay you’re asked to write is argumentative: To convince the reader of your position using evidence and reasoning.

In composition classes you might be given assignments that specifically test your ability to write an argumentative essay. Look out for prompts including instructions like “argue,” “assess,” or “discuss” to see if this is the goal.

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What Are the Elements of Persuasion Essay

Persuasion can be defined as the process by which a message induces a change in people’s internal mental systems or to their external behavior. The inner systems within an individual include elements such as beliefs, values, attitude or goals. Therefore, persuasion takes place when an individual influences another individual to change his beliefs, attitudes, values, goals, or behavior in a significant way. In the paragraphs that follow, are the discussions for various elements of persuasion and how they influence change in people.

There are different elements of persuasion that have been explored by psychologists. The four main factors that significantly influence how people are persuaded to change their actions are; the communicator, the message, style of communicating the message, and the audience.

Firstly, the communicator of a particular message determines to a higher degree whether one can buy one’s idea. Effective persuaders have tactics and skills that help to convey a message effectively. For this to be true, a persuader should be credible and posses a high degree of attractiveness.

The credibility of a communicator is the measure of his or her trustworthiness and expertise. A persuasive message given by a credible person tends to stay longer on people’s minds, unlike cases where the messages are given by a person who is not reliable.

The persuader is transformed into a perceived expert by saying things which the audience agrees with thereby appearing as a smart person. Also, the first introduction to the audience as a knowledgeable person in a particular topic of discussion increases the chances of winning their hearts.

Overall, being fluent on the matter of discussion wins the audience confidence in you making it much easier for one to persuade an audience. Persuaders should also use a style of speech that is believable to win people’s hearts. Therefore, it is true that the attractiveness of a person directly influences the results of persuasion since an audience prefers a communicator with appealing qualities.

Secondly, the message content is another factor that will determine whether one will have a significant influence on a particular audience. Some of the issues that may be included in a persuader’s message may consist of views such as; reason versus emotion, one-sided versus two-sided appeals, and message primacy versus recency.

Reason versus emotion as a tactic tries to reflect on the best approach a persuader would prefer to use in persuading an audience. For instance, reason can be associated with the induction of good feelings within an audience as a way of ensuring the message is effectively persuasive.

When messages are associated with good feelings, it is easier for the persuader to win the trust of the audience. Furthermore, messages that have the effect of arousing fear in an audience are more effective in ensuring that the audience is convinced not to behave in a particular manner. A perfect example of this is advertisement on cigarette smoking where a message is attached claiming that cigarette smoking causes lung cancer and so on.

Where there are two-sided appeals, it is easier and more disarming when a persuader recognizes the arguments on the opposing side. On the other hand, the primacy effect holds that the first information to be presented is usually the most influential compared to later presentations. On the contrary, the recency effect claims that the opposite is exact although the latter is less common.

The channel or medium of communication is another element that influences persuasion. For persuasion to occur, there should be communication that appeals to the target audience. This communication is conveyed to the audience in a particular channel or medium such as written documents, signs, magazines, face-to-face appeals, and television or radio advertisements.

For persuasion to be effectively attained, the persuader should make a wise decision on the most appealing medium to use for message delivery. Psychologically, it is believed that written words have a strong influence on persuasion as compared to other media.

When a message is forwarded verbally, it is fundamental that the speaker makes it understandable, convincing, and memorable to ensure it is persuasive and attractive to the audience. According to studies conducted in earlier times, it is demonstrated that persuasion is achieved majorly due to people contact and to a lesser degree on the media.

Lastly, the type of audience will determine how well they can be persuaded depending on their values, norms, and behavior. The factors that determine the reaction of the audience may be influenced by their age and what they are thinking after receiving the intended message.

Generally, older people may be harder to persuade because their attitudes are usually defined through adulthood and one may need additional skills to change their minds on what they believe is right. On the contrary, younger people and teens may be prone to persuasion since their attitudes have not stabilized, but are still changeable. Depending on what is sparked on the minds of the audience, after receiving the message, a persuader may be able to influence the audience to various degrees.

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IvyPanda. (2023, October 31). What Are the Elements of Persuasion.

"What Are the Elements of Persuasion." IvyPanda , 31 Oct. 2023,

IvyPanda . (2023) 'What Are the Elements of Persuasion'. 31 October.

IvyPanda . 2023. "What Are the Elements of Persuasion." October 31, 2023.

1. IvyPanda . "What Are the Elements of Persuasion." October 31, 2023.


IvyPanda . "What Are the Elements of Persuasion." October 31, 2023.

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Essential elements of persuasive essays

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Latest Update 26 Jan, 2024

Table of content

Topics of persuasive essay

Structure of persuasive essay, effective communication, what proof can you use for supporting arguments, you must select a suitable title for your essay, your arguments, conflicting claims against it, specific potential factors.

A persuasive essay is that which uses facts and explanations to persuade the readers. In doing so, credible proof for arguments like data analysis, information on events, exemplars, expert quotes and plausible reasons needs to be provided. In essence, you must try to persuade your readers that your perspective about a specific issue is the right one. You use appropriate arguments, statistics and examples to do this.

its argument must be sharply critical rather than exhibitory. Professors quite often give you a specific subject to write. But they also ask you to decide on an issue you want and to write a convincing essay in a given instant. For a persuasive essay, the most active polemic subjects to be used include literature, economy, climate change, class, animal welfare and spirituality. But surely, if you have enough argument to convince readers about your stance, you may choose anything you are worried about.

It is not so hard to remember and pursue the structure of the persuasive essay. As you must persuade a reader of your points, you first have to provide a hypothesis in your introduction. Then compose a few paragraphs to provide evidence supporting your conclusion. Don't ignore your critics ' counterarguments, and why you disagreed with that. At last, compose an outcome that reflects your essay and gives the reader food for thought.

There are no paragraph limits on persuasive essays. You should compose one body section and another to explain opposing arguments and why you are not in agreement. Or, feel free to write 2, 3 or 4 paragraphs to convince readers with justifications and logical reasoning. Ensure it has the components in your persuasive attempt to make it look credible and provide your clear stance. Take a closer look at your   essay . It may be an argument, a fact, a description, a remedy, or a law. It should reveal your views on the subject.

Get some necessary information on the subject to the public. You can simply ask them to learn further to find your viewpoint. Don't exploit readers ' feelings to choose plain words. The speech and personality are more likely to convince viewers that there are lots of grammar errors than dull and ambiguous terms. Your strong arguments are valid. Make it rational, uniform and factual. It should take into account the ambitions of the few you want to convince and support by unbiased third parties.

Take your audience into consideration. And consider

  • What do they comprehend about the problem?
  • What do they think about that?
  • Do they accept or do they oppose, and what opportunities do they have to change?
  • Does the subject involve sensitive issues?

Keep in mind the model: 1 paragraph= 1 statement + 1 justification why you assume so. Logically attach any explanation to your point of the essay.

Statistics with facts and evidence, Examples, Expert quotations to justify your logic, plus your kind response, significant personal experience will build the Solid framework.

Coordinate your convincing essay so that all arguments contribute to the essay.

Start the weaker argument as well as construct your essay to the level that readers can understand the most persuasive information. Be cautious about changes and links between articles to show and make it simple to understand the interactions between statements. You cannot easily remember and obey the outline of your convincing article. Since you need to persuade a reader, you must first join a topic in the introduction of the essay and afterwards compose several paragraphs to present the evidence which supports your essay. Don't fail to provide your critics ' counterarguments, and why you differ.

Though it might seem daunting, you only want to pick your title once the majority of your article has been published. It gives you an idea of what your essay contains.

You will present the topic you would deal with your article in the introduction of the persuasive essay. You must also identify your views on this issue. In your presentation, you must also provide a summary of the remaining portion of your essay.

You must explain all the explanations in this segment of the persuasive essay and why you hold the opinion. Ensure you pose in a logical sequence of the points. Then use as several data then references as possible to support your argument. Help your case with evidence from trustworthy information in body chapters. Taking facts is a powerful way to convince. Learning, listening, or personal experience can provide proof. Do not confuse facts with reality. A "reality" is a concept that many accept, but it can't be proven.

The use of statistics can support your reasoning. Make sure that your data comes from reputable outlets. Say the origins also. It is an excellent tool to use quotes from top experts to prove your point. Examples improve your context and concretize your ideas.

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You should take your arguments and clarify why they are not legitimate, according to the primary logical arguments. Consider leaving one counter-argument paragraph. It will contain what your critics say about this matter and why you might disagree. To persuade readers, use rational arguments and analysis. Comprehend the alternative viewpoint of your stance and then replace this with contradictory evidence. You can also replace it with the rationale of the opposite argument for mistakes. Please provide proof of your position. Keep in mind that you need to adhere to the purpose of your evidence.

Summarize your arguments, restate your case and let your readers think. Explain the problem in the presentation and explain what you are trying to say. Think of a sturdy hook to tell why readers must take care of them. Enter your convincing essay with your thesis, restated. You can conclude by asking the readers a question. Restore the study in spite of the proof you given in the article. Rationally conclude your points of view.

Concerning the above-described elements, you may have other items to use in your compelling article. Those provide a cover sheet, a table of contents and a reference guide. You should read the work summary or contact the instructor to figure out if any of that has to be in the report. Online essay writing platforms also gives all these tips.

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Help! Japan Airlines Downgraded Us From First Class and Skimped on the Refund.

A couple is bumped from ultraluxury to semi-luxury on a trans-Pacific flight and receives what they feel is only a pittance in compensation.

An illustration of a person spread out in a comfy chair and then being downgraded into a smaller and smaller chair.

By Seth Kugel

Dear Tripped Up,

Last year, my husband and I splurged on round-trip first-class tickets on Japan Airlines from San Francisco to Tokyo for $13,474 each. We reserved them in February for an October flight through American Express Travel. On the same day, I also bought business class tickets for a couple who was traveling with us at $8,429 apiece. In September, Amex notified me that we had been downgraded to business class for the return flight. JAL’s conditions state that we would receive “the difference between the normal fare amount of original class of service and for the normal fare of lower class of service.” To me that means that since the difference between our first class seats and our friends’ business seats was $5,045 each, we should be refunded about half of that — around $2,522 per person — for the second leg. But we got only $941 each. I contested this with Amex Travel, but they rejected our claim. Can you help? Teri, San Francisco

I’ve been collecting stories from readers about downgrade disappointments recently, so I looked not only into yours but also stories from four other travelers — three of whom believe they were stiffed by British Airways and another by Avianca.

All three airlines I contacted delayed, obfuscated or otherwise dillydallied before getting me answers, but let’s start with your travel agent, American Express.

“We worked with the card member and merchant to the best of our ability to resolve the issue,” wrote Emily Vicker, a spokeswoman for Amex, in an emailed statement. “Card members wishing to pursue additional compensation requests need to do so directly with the airline.”

As you said to me, you did not follow up with Japan Airlines because an online link that Amex sent you led to a form that said it was only for those travelers who had booked with JAL directly; others should deal with their travel agent. Gary Leff, the writer behind the travel site View from the Wing , told me you should have ignored that. “Follow all avenues to advocate on behalf of yourself,” he said.

Could Amex have done more? It’s impossible to tell, and Japan Airlines, responding only to my third email, said that it “has verified that the amount applied was accurate and was based on the difference of the First Class fare originally purchased and the applicable Business Class fare with the same fare conditions as the original ticket for the sector involved.”

But that is just a restatement of the company’s terms and conditions . So I wrote back with a spruced-up version of your argument. Your original first class seats cost $13,474 round trip, so although the two legs may have varied somewhat in price, I simplified and said for each way, each ticket would cost $6,737. JAL refunded you $941 for each ticket, which means they consider the value of the business class seats you ended up in, on the return, to be $5,796.

But your friends’ business class seats were just $4,214 each. And every business class fare I can find for flights from Tokyo to San Francisco on the JAL site in recent days (except for last minute fares) is well under $5,000. Could they explain their calculations?

I did not hear back.

So I turned to Mr. Leff. He noted that simply knowing what another business class seat cost on the same flight does not mean that if you had bought four seats on that day rather than two, the third and fourth seat would have been the same price — airline pricing algorithms are notoriously complex and opaque. And there is no way to know if the leg back from Tokyo (the one you were downgraded for) was actually cheaper than the leg there, as your Amex invoice doesn’t give a breakdown.

But Mr. Leff still took your side, mostly. The $941 refund “strikes me as unreasonable,” he said, “especially given the not ironclad but very persuasive evidence of tickets bought on the same flight on the same day.”

Anyone who finds themselves in such a situation must realize, unfortunately, that it’s impossible to know exactly what their refund should be. “I don’t think there’s an organization beside the airline itself that has the data,” said Anton Radchenko, chief executive of AirAdvisor , a company that assists fliers in receiving compensation from airlines. But he added that in most cases, airlines do offer fair compensation.

Then he told me something I didn’t know — that flights starting in Britain or those operated by British carriers have set rates for downgrades depending on the length of the flight: a 30 percent refund if under 1,500 kilometers (around 932 miles), 50 percent between 1,500 and 3,500 kilometers, and 75 percent for longer flights. The European Union and Canada have similar rules.

Alas, such fixed reimbursement rates only work if you can get the airlines to refund you in the first place. All three British Airways customers faced, instead, a wall of customer service nonsense.

A British Airways spokeswoman, Catherine Wilson, apologized for the delays and said the airline aimed “to process refund requests as quickly as possible.” But even after my intervention, only two of the three got refunds — and for less than British regulations seem to demand.

In late 2021, Mark from San Diego and his wife were flying home on British Airways premium economy from Split, Croatia, via London and Dallas, but missed a connection. They were rebooked in economy on Virgin Atlantic and tried for two years to get reimbursed when finally, in December 2023, they were told they had agreed to the downgrade, which he denies. (It shouldn’t matter anyway, both Mr. Leff and Mr. Radchenko said.)

They finally received $746 from British Airways earlier this week. But the full cost of their original round-trip itinerary (two tickets from San Diego to Ljubljana, Slovenia, and back from Croatia) was $5,821, and it is unlikely that their refund could account for 75 percent of a premium economy trans-Atlantic flight. British Airways confirmed they calculated the difference in fare rather than using the parameters laid out by the British government and offered no explanation to me as to why.

A year later, Cynthia and her partner had a very similar situation, missing a British Airways premium economy connection in London on their way home to Los Angeles, ending up in economy. They had booked through a travel agent, who tried unsuccessfully to get a refund. Then Cynthia ran into a brick wall when she tried herself. She has still not received a refund.

In the third British Airways case, David of Carmel, N.Y., and his wife were booked to fly first class from London to New York when their flight was canceled. On their rebooked flight, they were downgraded to the equivalent of business class. Their initial request for a refund was rejected by someone who almost comically misread their complaint, responding that they were not entitled to compensation because their flight had arrived with only “18 minutes delay.” Subsequent calls to customer services led nowhere. And even after I got in touch with the airline, another representative wrote the couple with the coup d’absurdité: They were not entitled to a refund because “based on our research, your final flight was in First Class, hence there is no downgrade refund due for your booking.” (I can attest that their boarding passes say otherwise.)

British Airways did finally send the couple a refund, of $1,036, this past Saturday. But their original fare for first class (plus a short hop from Amsterdam to London on the return) was just under $10,000 for both, which presumably means the return flights from London to New York cost a total of close to $5,000. Again, British Airways said it calculated the difference in fares rather than the appropriate percentage of the original fare. I have advised David to look at Britain’s Civil Aviation Authority’s guidance on rejected claims.

The case with Avianca ended on a more positive note. Alan, of Riverside, Calif., and his wife were booked on a business class flight from Los Angeles to Buenos Aires via Bogotá this past February. But Avianca replaced that direct first leg, to Bogotá, with two legs — Los Angeles to San Salvador, El Salvador, and then on to Bogotá, with a three-hour layover. For these new flights, the couple was placed in economy, with no business-class lounge access, no free meals and no word about compensation.

Rolando Lamas, Avianca’s sales director for North America, Central America and the Caribbean explained in a statement that the airline suspended that direct Los Angeles-to-Bogotá flight in January and had offered most passengers either a full refund or compensation for the downgrade. But it had trouble communicating with a few passengers, including some who had booked through a third party, as was the case with Alan.

The airline has now offered Alan and his wife $580 each, and they have accepted.

Most of the time, airlines do refund fare differences promptly and accurately, but clearly there are holes in the system. If the airlines stymie any future refund requests, I suggest contacting a company like AirAdvisor or registering a complaint with the appropriate federal agency, like U.S. Department of Transportation . This process can be slow but often prods the airlines into action, said Mr. Leff. However, if the airline has done something as specifically absurd as reject your downgrade refund because your flight arrived almost on time, send me a copyso I can add it to my collection.

If you need advice about a best-laid travel plan that went awry, send an email to [email protected] .

Follow New York Times Travel on Instagram , Twitter and Facebook . And sign up for our weekly Travel Dispatch newsletter to receive expert tips on traveling smarter and inspiration for your next vacation.

Seth Kugel is the columnist for “ Tripped Up ,” an advice column that helps readers navigate the often confusing world of travel. More about Seth Kugel

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    Rebuttal 1: The first part of the rebuttal strikes back by first mentioning that any gains caused by a dress code would be very modest, and even insignificant when compared to the damage done. In even suggests that such tactics might be a way of tricking kids. Rebuttal 2: Part 2 deflects the responsibility away from kids and back towards adults ...

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  24. Japan Airlines Downgraded Our First Class Seats and Skimped on the

    But Mr. Leff still took your side, mostly. The $941 refund "strikes me as unreasonable," he said, "especially given the not ironclad but very persuasive evidence of tickets bought on the ...