product presentation 3d

3D product visualization: The essential guide to bringing products to life

Table of Contents

What is 3d product visualization.

3D product visualization involves visualizing 3D models and creating photorealistic product rendering and interactive digital representations of products using computer graphics and 3D modeling techniques. These 3D interactive guides allow users to interact with products in a virtual environment, rotating and zooming in to examine the product from multiple angles and even customizing its features.

Key technologies and software in 3D product visualizer include computer-aided design (CAD) software, 3D product visualization agency and 3D product visualization company for creating interactive experiences. And game engines like Unity and Unreal Engine for creating interactive experiences. A robust 3D product viewer is an essential tool for providing an immersive experience to site visitors.

Unlike traditional 2D images, which provide a limited product view, 3D models visualization allow users to interact with products online in a virtual environment, rotating and zooming in to examine the product from multiple angles and even customizing its features.

3D visualisation solutions

3D product visualization is a valuable and powerful tool for businesses of all sizes. By incorporating 3D product visualization tools into their operations, companies can increase shopper engagement and enhance an overall viewing experience by providing an easy way to explore a product’s features, fit, and finish in 3D space. This not only attracts more site visitors but also builds brand loyalty.

3D product visualization also significantly impacts product development, reducing the costs associated with prototyping and testing. Furthermore, it allows companies to create stunning product visuals and get a better feel for their products before they reach production. This streamlined customer journey aids customers in making informed decisions about which products best suit their needs, ultimately driving purchase intent and user engagement.

3D product visualizers and augmented reality solutions have gained immense significance for businesses aiming to enhance their advertising and other marketing materials and purposes. These services offer a compelling alternative to traditional photography by creating photorealistic computer-generated imagery (CGI) that showcases product rendering with meticulous attention to material properties.

Companies seeking to improve 3D visualization and augmented reality can benefit from expert product rendering services, learning how to optimize their visuals and engage customers more effectively.

And most importantly, providing 3D-augmented digital experiences makes it easier for customers to make informed decisions about which products best suit their needs, driving purchase intent.

• Enhances customer engagement and viewing experiences.
• Lowers prototyping and testing costs.
• Provides superior visuals during product development.
• Aids customers in informed product selection, boosting sales intent.
• Offers lifelike interactive experiences compared to 2D.
• Improves product comprehension by viewing from multiple angles.
• Allows a real-time product customization experience and personalization, fostering a sense of ownership.
• Reduces the need for physical prototypes, saving time and money.
• Speeds up decision-making in product development, potentially cutting lead times by 30% using tools like RealityMAX.
• Helps in early detection of design issues.
• 3D models are easier and cheaper to update than 2D photos; they’re 6x more cost-effective than traditional photos.
• Engages customers more, increasing purchase likelihood.
• Ensures 3D assets are optimized for faster loading to keep users engaged.
• Reduces product returns by helping customers make informed decisions.

Real-world applications of 3D product visualization

3D product visualization has transformed ecommerce platforms by enabling brand consistency to embed interactive 3D visuals on their platforms, enhancing the overall online shopping experience. Virtual showrooms present a lifelike shopping scenario, erasing geographical boundaries, and curbing costs. These showrooms, enriched with augmented reality (AR) , allow customers to virtually interact with products, giving them a tangible feel without visiting a physical store ( online stores ).

Using AR technology in tandem with 3D product visualizers, customers can virtually try products, from clothing to home decor, directly through their smartphones. This immersive interaction fosters a deeper connection, driving sales.

In the realm of marketing, dynamic 3D animations and videos capture audience attention and foster increased customer experience engagement throughout, while interactive product configurators empower consumers to tailor products to their liking in real-time. On the design front, digital prototyping diminishes the need for physical models, making design evaluation and iteration more cost-effective and rapid. Collaborative design tools streamline the entire development process, facilitating real-time reviews and remote team collaboration.

A standout in this space, product visualizer RealityMAX , offers a better understanding holistic platform for 3D professionals, integrating visualization with collaborative design, ensuring a streamlined product development journey.

In the realm of 3D visualization, businesses leverage cutting-edge technologies to product visualize and offer product visualization services that go beyond traditional methods. Augmented reality enhances the experience, allowing users to interact with computer-generated 3D or 2D images showcasing a product’s key features. This revolutionizes the manufacturing process and streamlines the creation process, incorporating digital engineering to achieve lifelike and immersive product representations.

The 3D product visualization process

The 3D product visualization process is a multi-step process including five different stages, from concept and planning to post-production and optimization.

Let’s take a quick look at the main activities involved at each stage.

Concept and planning

• define project goals and objectives
• gather product information and reference materials, like good product shots
• develop a renovation projects timeline and budget

3D modeling

• create a 3D model and product renderings using CAD software or 3D tools and rendering software (i.e.: Autodesk 3ds Max, Blender, Cinema 4D)
• ensure model fidelity and attention to detail

Texturing and materials

• apply appropriate textures and materials to the 3D model
• perfect color accuracy and realism

Lighting and rendering

• set up life-like lighting conditions
• adjust camera settings and angles
• render high-quality images or animations (most popular tools include KeyShot, V-Ray, Octane Render)

Post-production and optimization

• edit and refine rendered images or animations (with software such as Adobe Photoshop, Adobe After Effects, GIMP)
• optimize visuals for various platforms and devices

Tips for creating stunning 3D visualizations

Prioritize accuracy and attention to detail.

• Ensure your 3D model accurately represents the real product, including the use of high-quality raw materials
• Pay close attention to textures, materials, and colors

Utilize realistic lighting and camera angles

• Experiment with different lighting setups to enhance product features
• Choose camera angles that showcase your product in the best possible way

Keep your target audience in mind

• Tailor your visuals to appeal to your target demographic
• Consider creating multiple visualizations for different customer segments

Optimize your visuals for multiple platforms and devices

• Ensure your visuals are accessible and perform well on various devices
• Adapt your visuals for different marketing channels, such as social media, email, or websites

Test and gather feedback

• Test your 3D product visualizations with a sample audience
• Gather feedback to identify areas for improvement and optimization

Challenges and limitations of 3D product visualization

Technical complexity and resource requirements.

Creating high-quality 3D product models can be technically challenging and resource-intensive, requiring skilled professionals and powerful hardware and software.

Anyway, a 3D tool with effortless composition capabilities like RealityMAX can help simplify a crucial part of this process, enabling also beginner users to adjust models and combine them to build gorgeous scenes.

Integration with existing e-commerce platforms

Integrating 3D product visualization with existing e-commerce platforms may require additional development and customization, potentially increasing the cost and complexity of implementation.

Unless you tap into the power of Web 3D with a little help from RealityMAX and its 3D embed feature , that allows basically anybody to easily insert a 3D product visualization into a web page or application.

Ensuring accessibility across devices and platforms

Ensuring that 3D product visualizations are accessible and perform well across various devices (like mobile devices) and platforms requires optimization and testing, which can be time-consuming.

At least before web-based, natively responsive 3D experiences like the ones created with RealityMAX became available. Our light, fast-loading 3Ds don’t require additional software to be viewed and are device-neutral, working with any operating system.

The future of 3D product visualization

Emerging trends and innovations, virtual reality (vr) shopping.

The integration of 3D product visualization with VR technology is expected to create even more captivating shopping experiences, allowing shoppers to explore virtual stores and interact with 3D models of products in a fully immersive environment.

By combining the power of 3D visualization with the interactivity and immersion of VR, businesses online retailers can offer their customers a new level of engagement that transcends traditional online shopping and enhances the brand experience. Let’s call it metashopping .

There are several ways in which the fusion of 3D product visualization and VR technology can enhance the shopping experience.

We have mentioned virtual showrooms before; now, if VR-enabled, customers can explore these showrooms using VR headsets or compatible devices, experiencing the products in a way that closely mimics a physical store visit.

In a VR environment, customers can interact with products more intuitively, such as picking up, examining, and even testing the products in a virtual space. This level of interactivity helps customers better understand the product’s features, functionality, and overall appeal, leading to customer satisfaction and increased confidence in their purchasing decisions.

VR technology enables businesses to offer a personalized shopping experience based on individual preferences and interests. Customers can explore virtual stores tailored to their specific needs and desires.

The integration of 3D product visualization and VR technology can also facilitate social shopping, allowing customers to virtually shop with friends or family members, regardless of their geographical location. This shared experience can help replicate the social aspect of in-person shopping, enhancing overall enjoyment and engagement.

Artificial Intelligence (AI) in product visualization

AI and machine learning can be used to automate and enhance the 3D product visualization process, enabling customers interact with more realistic and tailored experiences.

There are several ways in which these technologies can contribute to the 3D product visualization process:

• Automated 3D creation : AI algorithms can be used to streamline the process of creating 3D models by analyzing 2D images or CAD in different file formatsd and generating corresponding 3D models. This can save designers significant time and effort while ensuring consistent and accurate representations of the products.
• Real-time rendering optimization : machine learning techniques can be employed to optimize the rendering process, enabling real-time visualization of complex 3D models without sacrificing quality or performance.
• Personalized content creation : AI-driven predictive engines can analyze customers experience and behavior data to generate personalized 3D product visualizations tailored to individual users. This personalization can help businesses better cater to customer needs and create more targeted marketing campaigns.
• Material and texture generation : artificial intelligence can be used to automatically generate realistic materials and textures for 3D models, resulting in more lifelike product visualizations.
• Quality control and error detection : advanced algorithms can be employed to automatically identify and correct errors or inconsistencies in 3D models, ensuring that the final product visualization meets the desired quality standards.

Unlocking True-to-Life 3D Product Visualization with a Free 3D Asset Visualization Studio

Achieving true-to-life 3D product visualization has never been easier, thanks to the emergence of completely free 3D asset visualization studios. These innovative platforms are breaking down the steep learning curve traditionally associated with 3D visualization. They empower businesses to bring their evolving ideas to life in a photorealistic and immersive manner. With these tools, companies can create product visuals that are eye-catching and stay true to life, enhancing engagement and boosting sales.

Impact of 3D product visualization on industries beyond ecommerce and marketing

The benefits of 3D product visualization are not limited to ecommerce strategy and marketing; industries such as architecture, interior design, automotive, and manufacturing can also leverage 3D visualization to enhance their product offerings and customer experiences.

By incorporating 3D visualization technologies into their workflows, these sectors can improve design processes, communication, and collaboration, ultimately resulting in more innovative and successful products.

In the realms of architecture and interior design, 3D visualization offers architects and interior designers with the capacity to craft detailed depictions of their work, allowing clients an immersive insight into the eventual result, enhancing decision-making and satisfaction.

This technology extends to providing virtual explorative experiences. Meanwhile, the automotive industry leverages 3D visualization from the design phase to marketing, enabling efficient digital prototyping, testing, and creating interactive user experiences. Similarly, the manufacturing and industrial design sectors utilize 3D visualization for optimized product development, quality assurance, and enhanced collaboration, ensuring a transparent understanding among all stakeholders.

3D product visualization is revolutionizing the way products are designed, marketed, and sold across various industries.

By combining 3D models with other advanced technologies such as AI, machine learning, VR, and other AR apps, businesses can create captivating and immersive experiences that go beyond traditional shopping, bridging the gap between the digital and physical worlds.

From e-commerce and marketing to architecture, interior design, automotive, manufacturing, real estate, and entertainment, 3D product visualization is enhancing product offering, improving design processes, and fostering collaboration.

As technology continues to evolve, the adoption of 3D visualization is expected to grow further, completely transforming the way we interact with and experience products.

Businesses that recognize the value of 3D product visualization and proactively adopt these technologies will be better positioned to meet the ever-changing demands of consumers, stay ahead of their competitors, and achieve long-term success in an increasingly digital and technology-driven world.

The best way to achieve these goals? Creating a free account now and getting in touch with our 3D experts via our live chat to get the best advice based on your product visualization needs.

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The definitive manual on 3d product visualization

August 16, 2021.

You may not notice it, but you probably encounter 3D visualizations of products every day in advertisements, banners, videos, and webpages. When created with care, this type of solution can provide a level of detail similar to HD photos and with even better visual flair. This is a powerful way to show off a product’s best features and a must-have for any company that sells physical products.

This article will introduce you to the exciting world of 3D product configuration and product modeling . In it, you can find everything you need to start making your own visualizations of stunning quality.

What is 3D Product Visualization?

3D product visualization is the digital presentation of a product through a 3D model and virtual environment. The product’s appearance, features, and dimensions should match up to its original version (a physical product or its digital equivalent).

What many people get wrong about the terminology is using “3D visualization” interchangeably with “3D render”. A render is just a still image with 3D content, while 3D product visualization technology allows it to be created in many more forms, including animation, applications, and panoramas.

What are the benefits of using 3D product visualization?

You can get a lot of great use of your visualization solution, especially when you use it for a business purpose. Some of the potential benefits include:

• Superior presentation Compared with regular photography, computer-aided visualization can generate much more gorgeous scenes and visuals, with impeccable lighting, color, and animation.
• Freedom to customize Given the way visualizations are made (more on that later), you can easily modify and customize them with your changing needs. The options to do so with renders and photos are much more limited.
• More information given At the very least, visualizations let you rotate a product and look at it closely from all angles. Additionally, you can add informative text, audio, or animation into the mix to tell even more about the product.
• Pretty quick production Creating a 3D visualization is usually not much longer than taking and professionally editing a photo or creating a render. All of them usually take from a couple days to a week.
• Compatible with many formats This type of solution can be integrated into many forms of media and reused from one platform to the next. You can even transform it into something bigger with added functionality. We examine this option lower in the article.

Top Formats of 3D Product Visualization

As we have mentioned, visualization can be made in many forms, but what about platforms? Let’s examine the main formats of this solution type:

1. Non-immersive visualization

This is the most common format and also the most universal. We see regular 3D visualizations used in many different settings, but animations and apps are the most common. These can be broadcast on television, deployed on the web, opened on a mobile phone, and about a dozen other ways.

2. VR product visualization

Virtual reality is a technology that takes you out of the real world and places you in a digital one. Thus, when you put on a VR headset and initialize a visualization app, you will see the product as if it was right in front of you. Using controllers and head movements, you can also interact with it and get a realistic experience of what it will be like to handle it in real life.

3. AR product visualization

Augmented reality makes use of mobile devices like smartphones and their cameras, capturing footage and layering 3D models on it through apps. Sometimes, the apps are deployed in browsers through a technology known as WebAR . Thus, your mobile devices can visualize a product in a relevant setting, such as clothes layered on top of your body or a car presented in a garage.

How to Use Product Visualization in Your Industry

To be fair, we could say that product visualization is used in all industries that build products, but this would be a generalization. Some industries are much better suited to the technology and have already reaped many benefits from it. Thus, if you check the list below and don’t see your industry, it doesn’t mean that this kind of solution is not meant for you. Rather, you have the unique opportunity to become a pioneer for your business type.

3D product visualization for furniture

This solution is used very often in online furniture stores. Before buying, users want the chance to rotate furniture from different angles, and not have to rely on photos, which often do not match up with reality. As such, it also serves as a versatile tool for interior design.

3D visualization in marketing

You’ll often see such 3D content in advertisements and marketing campaigns, which make great use of computer design to depict the product in unique and sometimes wacky settings. This helps cement interest in consumers and prompts them to check out the item further.

Product visualization in eCommerce

Online stores host a huge portion of all visualizations created, and the logic behind it is clear: it is much more likely that customers will form a positive impression from a sleek visualization than from a set of photos or a recorded video.

Beauty/health product visualization

One peculiarity of beauty and health products is that they are not often depicted in their packaged state. Thus, most visualizations focus somewhat on what the product looks like outside of its container, and even more on how it looks applied to the body.

Automotive product visualization

Most automobiles can be considered luxury goods, so consumers shopping around for a car expect to see the models presented with a high level of detail, options to zoom in and rotate, and preferably see them depicted in a relevant setting.

Tech product visualization

Tech products are usually visualized with strong lighting and great attention to detail. This way, when the assets are used for promotional photos and videos, customers can see every bezel and nook of the device clearly and imagine what it will be like to handle it.

How to Build 3D Product Visualization

Once you make up your mind to build such a solution, you can follow the tips and guidelines below for simpler development and release.

1. Planning

Having a product is not enough to visualize it in 3D – you also have to put some thought into how it should be presented and which aspects of it you want to show. You may use the following checklist for planning:

• Obtain accurate references of the product
• Determine which aspects/features you want to demonstrate
• Choose a background and lighting settings
• Create a design document with all requirements and references, provide it to a 3D artist

2. Creation

The first step to creating such a solution is to build a 3D model of the product. 3D software (including 3DS Max , ZBrush , and Maya ) is a must-have, and your expert can use a variety of 3D modeling techniques to make everything look great. It can also make sense to create a unity 3d product visualization since the engine has many relevant and useful features.

This is usually done by a 3D artist/modeler, but you may also need an animator and developers, depending on how you want to present the content. If you don’t have these specialists, you can always hire custom 3D modeling services from a reliable provider.

3. Touch-up and integration

With the key 3D assets built, things like texture, color, lighting, and background are added. Sometimes, the process stops at this and the work is created into an image, but it is more common for it to then be packaged into animation or interactive software. It is not unusual for the content to be reviewed before and after this step to identify issues and apply revisions before anyone else sees.

Need More Functionality? Get More Out of Your Visualization

While 3D visualization is already great on its own, it can be transformed into something bigger. Using the 3D content as a foundation, you can build some impressive software solutions:

• Configurator This is an application that shows off a product and offers users a broad choice of customization features that are reflected in its appearance, description, and build.
• Prototype Sometimes, visualizations are made for products still under development and MVP s. In this case, they can serve as the blueprints for actual manufacturing or pathfinders for further models.
• Digital Twin Digital twin software features 3D models of various objects, parts, and processes, as well as accurate data of how they function (collected by sensors). This gives insights into how the item performs and which improvements are possible.
• Manual Manuals can be static (unchanging) or dynamic, providing users with an interactive experience that shows how the product works and how to properly handle it.
• Branded game You can even present your product in a fun setting like a game, which will help introduce users to your brand and product in a subtle and interesting way.

Looking for partners to develop 3d product visualisation?

How to Order Product Visualization Services

Many companies lack the specialists and infrastructure to create high-quality 3D content of their own, but there is a saving grace – 3D production studios. 3D-Ace is one such studio offering custom design services, including crafting the best 3D product visualization of your product. If you check our portfolio , you can see that we have made plenty of such art in the past.

By choosing our studio, you are getting an experienced partner ready to accommodate your unique business needs. We will find the best way to show off your product and build a whole software solution around it if necessary.

Begin the journey of visualization today by contacting us about your project.

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You will have a more splendid scene effects, such as space radiation, rain, snow, fireworks, smoke, etc., with these, you are free to improve the scenes, when you need to attract the eye, when you need to highlight your special features, I think you will use it.

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Software has a good mechanism about themes and styles, the first, software includes theme color combinations, in the fast-styles, each a theme color changes from deep to shallow, and with transparency, outline, and bevel combine to produce a rich style of type.

Text Styles

The Text fast-styles, each a theme color changes from deep to shallow, and with transparency, outline, and bevel combine to produce a rich style of type.

Colors and Textures

Choose the color matched the color theme. In texture, the software can not only select the built-in texture, but also can choose the texture image mix with color. It support reflection, mirror model, and can set the texture Transform and Animation.

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We support tooltip function to let users display product’s function or description directly.

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Why Choose 3D Technical Animation for Product Presentations?

Traditional methods of product presentation, such as static images or flat 2D diagrams, often fall short in conveying the intricacies and functionalities of a product. This is where 3D technical animation shines. By leveraging cutting-edge technology, 3D animation brings your product to life, allowing your audience to visualize its features and benefits in a dynamic and engaging manner.

Key Benefits of 3D Technical Animation:

• Enhanced Visual Representation: Unlike static images, 3D animation enables you to showcase your product from every angle, providing a comprehensive view that leaves a lasting impression on your audience.
• Improved Understanding: Complex mechanisms and functionalities can be difficult to grasp through traditional means. With 3D animation , you can break down these intricacies into easily digestible segments, helping your audience understand the inner workings of your product effortlessly.
• Increased Engagement: Interactive elements and realistic animations grab attention and keep viewers engaged throughout the presentation , increasing retention and fostering a deeper connection with your product.

Best Practices for Effective Product Presentations:

• Know Your Audience: Before diving into the animation process, take the time to understand your target audience. What are their pain points? What features of your product are they most interested in? Tailoring your presentation to address their specific needs and preferences will significantly enhance its effectiveness.
• Focus on Clarity: While creativity is essential, clarity should always be your top priority. Avoid cluttering your animations with unnecessary details and strive for simplicity and coherence to ensure that your message is conveyed effectively.
• Highlight Key Features: Identify the unique selling points of your product and emphasize them through strategic animations and visual cues. Whether it’s a revolutionary design element or a groundbreaking functionality, make sure it takes center stage in your presentation.
• Tell a Story: Don’t just showcase your product; tell a story around it. Craft a narrative that resonates with your audience and illustrates how your product can solve their problems or improve their lives. By weaving storytelling elements into your presentation, you’ll create a more memorable and impactful experience for your viewers.

Conclusion:

In today’s competitive market, delivering impactful product presentations is essential for driving sales and building brand loyalty. By harnessing the power of 3D technical animation and following the best practices outlined in this guide, you can elevate your presentations to new heights and leave a lasting impression on your audience. So why settle for mediocrity when you can dazzle with excellence? Embrace the world of 3D animation and watch your products come to life like never before.

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6 Best 3D Presentation Maker Software with Dynamic Features

It is natural that you can use all kinds of available resources to make your presentation attention-grabbing. As you have finished making a beautiful presentation with PowerPoint, but it seems that you need more to reach a stunning 3D presenting effect. Here recommends 6 best 3D presentation makers for your creation. You will give a brilliant, high-energy and well performing presentation by your own.  

> Part 1: 6 Best 3D Presentation Maker Software > Part 2: Intuitive Presentation Made by Focusky

Part 1: 6 Best 3D Presentation Maker Software

1. focusky (strongly recommended).

  >> More Features: ●Zooming and non-linear presenting style will make your presentation interesting and vivid. ●Customize the play order, delay tome, transition, subtitling and voice narration for paths will bring good memory back to audiences. ●1000+ built-in animated characters help you to tell story and showcase content out. ●Speech synthesis gives a resonant voice for better presenting and viewing. ●Amazing slide show beautify your 3D presentation with more engaging visuals. ●Animated objects in your presentation and make them move in an outstanding way.    

Start Creating 3D Realistic Presentation with Focusky

3. PresentiGo

6. Prezent 3D

    6 gorgeous 3D presentation makers with dynamic features have provided for your next presentation. From creating, customizing, publishing and sharing, they give you a satisfaction experience for how to make full use of amazing features to enrich presentation content. 3D presentation will surely leave a lasting first impression for all audiences, while Focusky is your secret weapon to surprise the world!      

Part 2: Intuitive Presentation Made by Focusky

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Enhance Your Product Presentation with Custom 3D Models

In today's competitive business landscape, product presentation is crucial for capturing the attention and interest of potential customers. One effective way to enhance your product presentation is through custom 3D models .  

Gone are the days of static product photos and videos that fail to capture the true essence of an item. Today's consumers crave interactive, engaging experiences that allow them to explore products in detail before making a purchase. And that's where custom 3D models come in. 

These virtual representations of your products provide a realistic and interactive experience that can significantly impact engagement, sales, and brand perception. Whether you're in e-commerce, marketing, trade shows, training, or education, incorporating custom 3D models into your strategy can give you a competitive edge.  

What is the Power of Visual Presentation? 

In the fast-paced digital world, it's no secret that visual content is king. Studies have shown that people process visual information much faster than text, making it a powerful tool for grabbing and retaining attention.

When it comes to product presentation, visual elements play a crucial role in making a lasting impression on your audience. Custom 3D models take your product presentation to new heights by providing a visually immersive experience.

Unlike traditional 2D images or physical prototypes, 3D models allow viewers to interact with your products, zoom in on details, and rotate them from different angles. This level of interactivity not only captures attention but also builds trust and confidence in your brand. 

Moreover, custom 3D models enable you to showcase the unique features and benefits of your products in a way that static images simply can't. Whether it's highlighting intricate design elements, demonstrating functionality, or showcasing different color options, 3D models allow you to bring your products to life and give potential customers a true sense of what they can expect. 

The visual impact of custom 3D models extends beyond just product presentations. They can also be used in marketing campaigns, training modules, and trade show exhibits to create memorable experiences that leave a lasting impression on your target audience.

By leveraging the power of visual presentation through custom 3D models, you can elevate your brand and stand out from the competition. 

Why are Custom 3D Models the New Standard? 

There are several reasons why custom 3D models are revolutionizing the way products are presented: 

Increased engagement and interactivity:  Unlike static images or videos, 3D models allow customers to interact with products in a natural way. They can rotate them, zoom in on details, and even explore exploded views of internal components. This leads to a deeper understanding of the product and a more memorable experience. 

Enhanced product visualization:  3D models can showcase products in realistic settings and lighting conditions, providing a much more accurate representation than traditional methods. This allows customers to see how the product would look in their own home or environment, increasing the likelihood of a purchase. 

For example: Check out this amazing custom 3D model of bike by Taanga Studios! This model lets you explore every intricate detail of this bicycle and even put it in different environments.

Reduced costs and lead times:  Compared to creating physical prototypes, 3D models can be developed and revised quickly and easily, saving time and money. This is especially beneficial for companies that frequently update their product lines or offer a wide range of customization options. 

Global reach:  3D models can be easily shared online and viewed by customers anywhere in the world. This eliminates the need for physical prototypes to be shipped around the globe, saving on costs and logistics. 

Sustainability:  3D models eliminate the need for physical prototypes, which can help to reduce waste and environmental impact. This is an increasingly important factor for consumers who are looking for eco-friendly products. 

Applications of Custom 3D Models in Product Presentation:

Custom 3D models aren't just cool visuals; they're powerful tools that can be applied across various marketing and sales channels to enhance your product presentation. Here are some key areas where they shine: 

1. E-commerce Websites:  

Immersive product experiences:  Showcase your products in 360° views, allowing customers to zoom in on details, explore different colors and configurations, and even virtually "try on" clothing or accessories. This leads to increased engagement, better product understanding, and ultimately, higher conversion rates. 

Interactive product configurators:  Let customers personalize products by choosing different materials, finishes, and components, all visualized in real-time with the 3D model. This empowers them to create unique products and increases their satisfaction with the purchase. 

Improved search and filtering:  Use 3D models as part of your product search and filtering system. This allows customers to easily find specific features or variations they're interested in, leading to a more efficient shopping experience. 

Check out our case study on Qarpentri's journey of custom 3d models with Taanga Studios, which offered an immersive shopping experience which unparalleled with traditional 2D images of cupboard.

2. Marketing Materials:  

Eye-catching brochures and presentations:  Elevate your marketing materials by incorporating stunning 3D visuals that grab attention and make your products stand out from the competition. 

Engaging social media content:  Share 3D models on social media platforms to spark interest and encourage user interaction. Create short animations or interactive experiences to showcase your products in a unique and memorable way. 

Interactive email marketing:  Use 3D models in your email campaigns to provide a more immersive product experience and increase click-through rates. 

3. Trade Shows and Events:  

Interactive product displays:  Create interactive displays that allow attendees to explore your products in 3D using touchscreens or VR headsets. This generates buzz, increases engagement, and provides valuable data on customer interactions. 

Product demonstrations:  Use 3D models to demonstrate product features and functionalities in a clear and engaging way, even for complex products. 

Virtual booths:  Even if you can't attend a physical event, you can create a virtual booth with 3D models and interactive experiences, allowing potential customers to explore your products from anywhere. 

4. Training and Education:  

Realistic simulations:  Use 3D models to create realistic simulations for employee training or customer education. This allows for safe and efficient training on complex products or procedures. 

Interactive learning materials:  Develop interactive learning experiences with 3D models to make learning more engaging and effective for both employees and customers. 

These are just a few examples of how custom 3D models can be used to enhance your product presentation across different channels. By leveraging their versatility and interactivity, you can create a more engaging and memorable experience for your customers, ultimately leading to increased sales and brand loyalty. 

Understanding the process of creating custom 3D models:  

Now that you're excited about the possibilities of custom 3D models, let's delve into the process of bringing your vision to reality. Here's a breakdown: 

1. Defining your needs:  

What product are you showcasing? 

What level of detail and interactivity do you need? 

Where will the model be used (website, marketing materials, etc.)? 

What is your budget? 

Having clear answers to these questions will guide your approach and ensure the final product meets your specific needs. 

2. Choosing the right partner:  

Several options exist for creating custom 3D models: 

Freelance 3D artists:  Hiring a freelancer who can offer you a wide range of skills and expertise at varying price points. 

3D modeling agencies:  Agencies provide comprehensive services, like concept design, modeling, animation, and rendering. If you are in search of an companies which can help you with 3D model creation, we suggest you explore Taanga Studios. We have a team of skilled artists and designers have years of experience crafting stunning 3D models that bring your vision to life. 

Online 3D modeling platforms:  Several platforms offer user-friendly tools for creating simpler 3D models without needing extensive software knowledge. These platforms are suitable for basic product visualizations or product configurators. 

Consider your budget, project complexity, and desired level of control when choosing a partner. 

3. The 3D modeling workflow:  

Concept design:  Collaborate with your chosen artist or agency to finalize the concept and ensure it aligns with your vision. 

Modeling:  The artist translates the concept into a 3D model, using specialized software and techniques. 

Texturing and materials:  The model is given realistic textures and materials to enhance its visual appeal. 

Rigging and animation (optional):  If needed, the model can be rigged for animation, allowing it to move and interact in a realistic way. 

Rendering:  The final stage translates the 3D model into a high-quality image or video. 

4. File formats:  

Different file formats cater to specific needs and applications. Here are some common ones: 

STL:  Widely used for 3D printing, offering basic geometry representation. 

OBJ:  Versatile format supporting geometry, textures, and materials. 

FBX:  Popular for animation and game development, supporting complex rigs and animations. 

glTF:  Efficient format for web-based applications, offering good balance between quality and file size. 

Discuss your preferred format with your chosen partner to ensure compatibility with your intended use.

What Future holds for Custom 3D Models?  

The world of 3D models is constantly evolving, pushing the boundaries of what's possible. As we look ahead, here are some exciting trends shaping the future of custom 3D models in product presentation: 

1. Augmented Reality and Virtual Reality:  

Imagine trying on clothes virtually before buying them or exploring the inner workings of a complex machine in VR. AR and VR are revolutionizing how we interact with products, and custom 3D models will play a central role.

By integrating 3D models into AR/VR experiences, brands can create truly immersive and interactive product presentations, taking customer engagement to a whole new level. 

2. Real-time rendering and personalization:  

Forget pre-rendered images – the future lies in real-time rendering, where 3D models adapt to lighting, shadows, and even user input in real-time.

This allows for incredibly dynamic and personalized product experiences, like customizing the color or material of a product within an AR/VR environment. 

3. Artificial intelligence and machine learning:  

AI and machine learning are poised to streamline the 3D creation process, making it faster, more efficient, and even more accessible.

Imagine AI automatically generating basic 3D models from simple sketches or descriptions, or AI-powered tools optimizing models for specific purposes like 3D printing or web display. 

4. The rise of the "Phygital" experience:  

Blending physical and digital elements is becoming increasingly popular. Imagine physical stores with interactive product displays featuring AR/VR experiences powered by custom 3D models.

This "Phygital" approach offers a unique and engaging way for customers to interact with products, bridging the gap between online and offline experiences. 

Conclusion: 

Custom 3D models are no longer a futuristic novelty; they are the present and future of product presentation. By offering increased engagement, enhanced visualization, and global reach, 3D models empower brands to create unique and memorable experiences for their customers. 

The future holds even more exciting possibilities with advancements in AR/VR, real-time rendering, and AI. By embracing these innovations, brands can personalize product experiences, bridge the gap between online and offline interactions, and contribute to a more sustainable future. 

Ready to take your product presentation to the next level? Contact Taanga Studios today to discuss how we can create captivating custom 3D models that bring your products to life and captivate your audience. 

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3D Product Animation: Everything You Need to Know

Have you ever wondered how those cool 3D animations in commercials or product presentations are made? Well, you’re in for a treat because we’re diving into the fascinating world of 3D product animation.

Whether you’re a curious business owner/manager shopping for a 3D product animation video or just someone who wants to learn about animation, we’re going to show you the ropes.

Our video animation company also specializes in making 3D animations. Here’s a video we made.

If you want something similar, get in touch.

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Now let’s dive in!

What is 3D product animation?

Simply put, it’s a way of creating moving images in a three-dimensional space.

Instead of a flat, 2D image, you’re working with depth and perspective. This makes your product appear more realistic and engaging.

Why is 3D product animation important?

3D product animation is crucial in modern marketing due to its ability to visually captivate audiences and convey product details.

3D animations engage viewers in a way that static images or traditional graphics cannot. It brings products to life with realistic movements and details.

Furthermore, 3D product animation lets you experiment with emerging visual trends. This contributes to brand differentiation and makes this medium a powerful tool for businesses looking to stand out in the competitive market.

Read more: What’s the Deal with 2.5D Animation?

What does it take to create good quality 3D animation?

Creating effective 3D product animations requires a blend of creativity, technical skill, and attention to detail.

Here’s what it takes to create next-level 3D product animations:

i. A solid concept

Before diving into the animation process, having a clear concept of what you want to achieve is important.

It should outline the key features and movements that highlight the product. A well-thought-out plan will save time and guide your creative decisions.

ii. Strong 3D modeling

The animation team should have a strong understanding of the fundamentals of 3D modeling. The better your model, the more realistic and appealing the animation.

iii. Attention to textures and materials

Realism in 3D product animation often comes down to the quality of textures and materials applied to models.

Different textures can give you the look and feel you desire. It’s crucial to pay attention to how light interacts with various materials to enhance realism.

iv. Optimization

Large and complex 3D models can strain computer resources during animation rendering. Models that are optimized for performance with techniques like LOD (level of detail) maintain quality while improving efficiency.

v. Perfect lighting

Lighting sets the mood for the animation. Different lighting setups can be used to highlight the key features of the product.

Factors like shadows and reflections are considered to add depth and realism. Different lighting can also evoke specific emotions.

Related: How to Make 3D Animated Videos: A Useful Guide

vi. Camera techniques

The virtual camera is the audience’s window into your 3D world.Therefore, it’s important to experiment with camera angles, zoom levels, and movements to create visually dynamic animations.

The story you want to tell matters, as it will guide the viewer’s focus with camera angles.

vii. Understanding the principles of animation

An excellent grasp of animation principles such as timing, spacing, and easing is crucial. These principles help create smooth and natural movements.

Here’s a tutorial that shows how to control the motion of 3D models:

viii. Backgrounds and environments

Backgrounds or environments add context. This provides a more immersive experience and can help tell a more complete story about your product. Consider the setting and how it complements your product.

ix. Cool animation styles

Don’t be afraid to explore different animation styles. Whether it’s a sleek and modern look or a playful and whimsical approach, the animation style should align with your brand and resonate with your target audience.

3D product animation process

First, we need to mention that creating a 3D product animation is not a one-person job. There are several specialists and often a dedicated project manager who work together to bring 3D animations to life.

Each one is an expert in their domain, and one person cannot be expected to perform all the functions.

The steps involved include 3D environment modeling, character modeling and animation rigging, object animation, texturing, lighting, rendering, compositing, sound designing, editing, VFX, and sculpting.

Now we understand what goes into a good 3D product animation. The process for creating animation varies from agency to agency, let’s take a look at what the process for creating one at our animation company looks like.

1. Discovery meeting

We start with a discovery meeting where we delve into the details of your business, goals, and motivations.

Understanding your target audience, their challenges, and your unique selling proposition helps shape the foundation for your video.

We discuss your distribution plans, competitors, and your style preferences, ensuring we align our efforts with your objectives.

Following the discovery meeting, we draft the script based on our discussions. The script length is determined by the desired video duration, aiming for 1-2 engaging minutes.

We involve you in the creative process, sharing the initial script draft for your review and feedback. Once approved, we proceed to the next phase.

3. Voice-over recording

For narration and dialogues, we present demo reels featuring male and female voice-over artists. You have the opportunity to listen to samples and choose the voice that suits your project.

If you have specific accent preferences, we provide relevant options. This step ensures your video’s audio perfectly complements its content.

4. Styleboard

With the finalized script and voice-over, we illustrate the initial scenes through a styleboard.

This visual representation includes character designs, color schemes, and illustration styles, offering a preview of the finished product.

After receiving your feedback, we make necessary adjustments to ensure the visual elements align with your vision.

Here are some style examples.

5. Storyboard

Following approval of the styleboards, we construct the complete storyboard. This essential step outlines all video scenes without animation.

Through collaborative efforts, we refine the storyboard to ensure that the conveyed message resonates effectively with your target audience.

6. Animation

Armed with an approved storyboard and voice-over, our animators bring your vision to life.

We combine all assets, including the final script, storyboard, sound effects, music, and voice-over, to create an engaging and visually appealing video.

This stage marks the transition from planning to the exciting animation process.

Related: A Breakdown of Our Animated-Video Production Process

7. Music and sound effects

To enhance engagement, we integrate music and sound effects into your video. This final touch contributes to creating an immersive experience for your audience.

Once you’re happy with the animation, your video undergoes its last refinement. After this, it’s complete and ready for distribution.

8. Rendering and exporting

Before distribution, the 3D product animation needs to be rendered. Rendering turns the digital creation into a video file.

Depending on the complexity of your animation, this will take some time. Good things come to those who wait!

Now all that’s left to do is showcase your work!

Showcasing your 3D product animation

Once you have your first 3D video, you’re going to want to share it with the world!

You can export your animation in various formats, making it compatible with different platforms.

Share it on your website, social media, emails, or even include it in your presentations to impress your audience.

That’s a wrap

And there you have it, a breakdown of what it takes to make a 3D product animation! Remember.

Don’t be afraid to unleash your creativity and explore the endless possibilities with 3D animation. So, what are you waiting for? Pitch our 3D experts your video concept and let’s work on bringing your 3D vision to life.

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The Ultimate Guide to 3D Product Animation

What you must know about 3D Product Animation: how to create animations that will help you boost your sales and improve your bottom line.

Product animation is a powerful marketing tool that can help you sell more products and services. By creating an engaging and visually appealing 3D product animation, you can grab the attention of potential customers and convince them to buy your products or use your services.

In this guide, we will show you how to create animations that will help you boost your sales and improve your bottom line. Let’s get right into it.

What Is 3D Product Animation?

3D product animation is a process whereby a three-dimensional image of a product is created and animated. This can be done in various ways, but the most common approach is to use computer-generated imagery (CGI) to create the 3D animation of products.

The advantage of using CGI to create 3D rendered models is that it allows for a great deal of flexibility and control over the final results. What sets product animation apart from other similar methods is hyperrealism. You can create super photo-realistic elements that aren’t distinguishable from the actual physical product.

But we’ll discuss many other benefits in this article, so stay tuned!

Who Needs 3D Product Animation?

3D product animation can be used for a variety of purposes. For example, it can be used to create marketing or advertising materials, or it can be used to create training or educational videos. 

Additionally, 3D animation can be used to create demonstrations or simulations of how a product works or showcase immersive virtual reality experiences.

So, it’s easy to argue that virtually any modern business that wants to stay ahead of the competition absolutely needs to utilize the benefits 3D visualization of their products .

Why Is 3D Product Model Important for Business Promotion?

It’s simple - this type of product animation offers endless options. You can create anything and everything using advanced 3D animation technology. So let’s see how that translates to your business needs.

Communication with no limits

Sometimes, certain product features cannot be communicated easily through words or 2D object animation or photography. However, with three-dimensional animations, you can realistically depict all features with ease and convenience, allowing the customer to get a better picture of what they’re buying. 

One example of that is real-estate. Photos often fall flat and simply cannot showcase the beauty of a property or how all amenities line up and work together. 

By creating a simple 3D animated video of the property, you can give customers an interactive tour of the product, allowing them to move left and right, and up and down. This will give them the perfect idea of how big the space is and what the layout actually looks like.

Engage customers and increase sales

3D videos are simply more engaging and fun to watch. One example of this are 3D product configurators . This type of animation allows customers to have virtual product try-ons, ranging from clothes to furniture.

You can play around with different textures and materials, which customers absolutely love. It gives them a better sense of control, plus it results in fewer returns, because they know exactly what they’re getting from the start.

Explain anything better with 3D Product Animation

3D product animation is one of the most effective ways to explain complex products and processes. By creating a three-dimensional virtual model of your product, you can clearly illustrate how it works, its features, and how it can benefit your customers.

CGI animation can also be used to show off your product in its best light, highlighting its key features and unique selling points. By bringing your product to life in a way that is both realistic and engaging, you can really capture your audience's attention and get them excited about what you have to offer.

Types of 3D Product Animation Videos

One of the greatest things about 3D animation is its versatility. There are so many different types that you won’t have any issues finding the most suitable format for your needs. Below, we’ll explain each type and what they’re best suited for.

Launch video

A launch video is a perfect way to introduce a new product or service to the market. The product introduction should be short, sweet, and to the point, highlighting the key features and benefits of what you're offering. For example, if you want to do a new product demonstration, you should start with some appealing music, as well as eye-catching shots and animations of the product.

Explainer video

An explainer video is a great way to educate your audience about your product or service. It should be clear, concise, and informative, covering all the key points about your offering. Make sure to combine text, audio, and visuals for the best experience.

Storytelling video

A storytelling video is a great way to connect with your audience emotionally. It should be engaging and entertaining while still conveying the key message about your product or service. For example, you can use this format for product demonstration, or when you’re trying to have a bigger emotional impact on your customers.

Close-up video

A close-up video is a great way to show off the details of your product or service. It should be high quality and give viewers a close look at what you're offering. This format is especially suitable for realistic product models with many nuances and details. With 3D animations, you can easily zoom in and out, to highlight all important features.

Tips for Creating Product 3D Animation

If you have a product that is ready to be animated, there are a few things to keep in mind to create an effective and engaging 3D animation.

Make it real 

In order to make your photorealistic 3D product animation, you need to ensure that the animated objects and movements are accurate. This means that you need to use high-quality 3D models and textures. Additionally, the lighting and shading should be realistic, as this can greatly affect how believable the final animation is.

Use feelings with 3d animation

When you are creating a 3D product animation video, you should think about the emotions that you want to evoke in your audience. Do you want them to feel excited about the product? Or do you want them to feel more relaxed? The music and sound effects that you use can also play a role in setting the tone of the animation.

Uniqueness 

Your 3D product animation should be unique and stand out from the crowd. This means that you need to put your own spin on things. Think about what makes your product different and highlight that in your animation. Also, use a unique and eye-catching combination of colors, fonts, and sounds, to really entice the customer into becoming more interested in your product.

Put the focus on the product

The focus of your 3D product animation should be on the product itself. This means that the camera should be focused on the product and not on the background or other elements in the scene. Additionally, you should use close-up 3D view and angle changes to help highlight different features of the product.

Elaborate why your product is worth buying

In your 3D product animation, you should take the time to explain why your product is worth buying and show the product experience. This means highlighting the features and benefits of the product. You can do this through voiceover or text overlays. Additionally, you can use on-screen graphics to help drive home your points.

How to Choose a Quality 3D Product Animation Service?

When choosing a quality 3D product animated services, there are many factors to consider. Below are some key factors to keep in mind when making your decision:

• The service price: While you don't want to choose the cheapest option available, you also don't want to overspend on this service. Get quotes from several different companies and compare prices.
• The turnaround time: How quickly does the company produce animations? This is important to consider if you have a tight deadline.
• The level of customer service: Do they seem professional and easy to work with? This is important because you'll work closely with them on your project.
• Their portfolio: What kind of experience does the company have? Do they have experience animating products similar to yours? Check out their 3D product visualization portfolio before the consultation call.

Keep these factors in mind when choosing a quality 3D product animation service and you're sure to find the perfect one for your needs.

Easy 3D Product Animations with PIXREADY

At PIXREADY , we have the experience, expertise, and technology to create stunning 3D animations that will showcase your products in the best possible light.

We'll work with you to create an animation that's exactly what you need, and we're sure you'll be absolutely thrilled with the results. Contact us today to get started on your 3D animation project!

Founded by a group of technology, architecture, and design professionals in 2018, PIXREADY is one of the challengers empowering the 3D visualization industry and making its products and services more affordable. We are determined to assist businesses around the world to create photorealistic images of their products and ideas and enrich the experience of their clients. We focus on the details, with the highest precision in every pixel.

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3D animated product videos with Lumiere3D

Elevate Engagement with 3D Animated Product Videos by Lumiere3D

In today's visually driven digital landscape, product videos have become essential for businesses seeking to engage their audiences effectively. However, standing out from the competition requires innovation and creativity. Enter Lumiere3D, a cutting-edge platform that empowers creators and businesses to craft captivating 3D animated product videos. In this comprehensive guide, we will explore the process of creating stunning 3D animated product videos using Lumiere3D, step by step.

Unlock Creativity: Craft Mesmerizing 3D Animated Product Videos with Lumiere3D

let's delve deeper into the compelling reasons to choose 3D animated product videos and why they can make a significant impact on your marketing efforts:

Engagement: Elevating Viewer Interaction

The power of engagement in the digital age cannot be overstated. 3D animated product videos are a dynamic means to capture your audience's attention and keep them captivated. Unlike static images or traditional videos, 3D animations add depth and interactivity to your product presentations. Viewers can manipulate the product, rotating it, zooming in, and exploring it from various angles. This level of engagement goes beyond what conventional videos can achieve, creating a more immersive and memorable experience for your audience.

Visualization: A Comprehensive Understanding

In the world of e-commerce and online shopping, customers often crave a more in-depth understanding of the products they are considering. 3D animations provide a solution to this challenge. They allow your audience to visualize your products in a way that traditional media cannot match. By providing a three-dimensional view, viewers can assess the product's form, size, and features more accurately. This comprehensive understanding can alleviate doubts and uncertainties, increasing their confidence in making a purchase decision.

Memorability: Leaving a Lasting Impression

In the digital age, where consumers are inundated with information and content, it's crucial to stand out and be memorable. 3D animated product videos excel in this regard. They leave a lasting impression on viewers due to their unique and immersive nature. When customers encounter your products through a memorable 3D experience, they are more likely to remember your brand and offerings, increasing the likelihood of returning for future purchases.

Competitive Edge: Setting Yourself Apart

In today's crowded marketplace, differentiation is key to success. 3D animated product videos are still a relatively novel and innovative approach to product marketing. By adopting this technology, you showcase your commitment to staying at the forefront of your industry. It demonstrates that you are willing to invest in providing the best possible experience for your customers. This competitive edge can attract customers who seek cutting-edge and forward-thinking brands.

Now that we've explored the myriad benefits of 3D animated product videos, it's time to unlock the creative potential of Lumiere3D and embark on the journey of crafting these mesmerizing videos that will not only engage your audience but also leave a lasting impact on your brand's image and success.

Lumiere3D: Your Competitive Edge in 3D Animated Product Videos

Let's continue the journey of creating exceptional 3D animated product videos with Lumiere3D:

Dynamic Camera Movements: Bringing Your Product to Life

One of the standout features of Lumiere3D is its dynamic camera movements. This tool allows you to capture your product from captivating angles, bringing it to life in a way that static images or traditional videos cannot achieve. Experiment with panning, zooming, and rotation to highlight every intricate detail of your product. Whether it's showcasing the sleek lines of a high-end gadget or the fine craftsmanship of a piece of jewelry, dynamic camera movements enable you to create visually engaging sequences that leave a lasting impression on your viewers.

Seamless Transitions: Maintaining Flow and Continuity

To keep your audience engaged throughout your 3D animated product video, it's crucial to incorporate seamless transitions. These transitions serve as bridges between scenes or different product views, ensuring that the viewer's experience remains fluid and enjoyable. Whether you're transitioning between different product features or moving from one scene to another, Lumiere3D's seamless transition capabilities enable you to maintain the flow and continuity of your video. This professional touch elevates the overall viewing experience and keeps your audience immersed in your product presentation.

Personalized Effects: Enhancing Realism and Immersion

To truly captivate your audience, consider adding personalized effects to your 3D animated product video. Lumiere3D offers a range of effects, including lighting, shadows, and reflections, that can enhance the realism of your product presentation. These subtle yet powerful touches contribute to a more immersive viewer experience. Properly placed lighting can highlight key features, shadows can add depth, and reflections can create a sense of authenticity. By leveraging these effects creatively, you can make your product video not only visually stunning but also incredibly realistic.

As you customize your 3D animated product video with Lumiere3D's versatile tools and features, remember that the goal is to create an experience that resonates with your audience. Each dynamic camera movement, seamless transition, and personalized effect should serve to enhance the viewer's understanding and appreciation of your product. These creative elements work in synergy to craft a compelling narrative around your product, making it more appealing and memorable.

Now that we've explored the art of customization in 3D animated product videos, you're well on your way to creating a video masterpiece that will leave a lasting impression on your audience. Lumiere3D provides the canvas, and your creativity is the brush that will paint an unforgettable product presentation. In the next sections, we'll delve into fine-tuning your video, and the crucial steps of exporting and sharing your 3D animated product video with the world.

Make an Impact with Lumiere3D's 3D Animated Product Videos

As you near the completion of your 3D animated product video, it's crucial to take a moment to review your work. This step is where you fine-tune your video and make any necessary adjustments to ensure it aligns perfectly with your creative vision. By carefully examining every aspect of your video, you can ensure that it is precisely as you envisioned it. Here's why this step is so important:

Consistency : Reviewing your work helps maintain consistency throughout the video. It ensures that all transitions, camera movements, and effects flow seamlessly, creating a polished end product.

Visual Appeal : This stage allows you to make aesthetic adjustments to enhance the visual appeal of your video. You can refine lighting, shadows, and other elements to create a visually stunning presentation.

Narrative Cohesion : If your video includes a narrative or storyline, reviewing it ensures that the message is conveyed coherently. Check for any gaps in the narrative or areas where additional context may be needed.

Quality Control : This step is vital for quality control. It's an opportunity to identify and rectify any errors or inconsistencies that might have occurred during the creation process.

By taking the time to review your work, you can be confident that your 3D animated product video is not only visually engaging but also aligns perfectly with your creative intent.

Step into the Future of Marketing with Lumiere3D's 3D Animated Product Videos

Visit Model  by Lumiere3D  hosted with ❤️️ by Creators3D

Once you're satisfied with your creation, it's time to share your 3D animated product video with the world. Lumiere3D simplifies this process, offering a user-friendly interface for exporting and sharing your masterpiece:

Lumiere3D provides various export options to cater to different platforms and devices. This flexibility allows you to choose the format that best suits your distribution needs.

You can also select the resolution and quality level that aligns with your intended audience and platform. Higher resolutions are ideal for larger screens and detailed product presentations, while lower resolutions are suitable for quicker online streaming.

The sharing stage is where your video comes to life and reaches your target audience:

Publish on Your Website : Embed your 3D animated product video on your website's product pages. This provides potential customers with an immersive and engaging way to explore your products.

Leverage Social Media : Share your video on social media platforms such as Facebook, Instagram, and Twitter to maximize its reach. Use relevant hashtags and engage with your audience to generate buzz.

eCommerce Platforms : If you sell products through eCommerce platforms like Amazon or eBay, consider adding your video to your product listings. Videos can boost conversion rates and set your products apart from competitors.

Email Marketing : Incorporate your video into email marketing campaigns to engage your subscribers and encourage them to explore your products further.

Lumiere3D: Where Innovation Meets 3D Animated Product Videos

While Lumiere3D simplifies the creation of 3D animated product videos, achieving excellence in this art form requires creativity and attention to detail. Here are some advanced tips to take your videos to the next level:

Storyboarding : Plan your video's narrative in advance to ensure a coherent and engaging storyline. A well-structured narrative can captivate viewers and keep them engaged from start to finish.

Text and Labels : Use on-screen text and labels strategically to highlight key product features or specifications. Clear and concise text can provide valuable information without overwhelming the viewer.

User Interaction : For interactive product demonstrations, explore options for user-controlled 3D views. Allowing viewers to interact with your product can create a more engaging and personalized experience.

A/B Testing : Experiment with different video versions to identify what resonates most with your audience. Analyze viewer engagement metrics to refine your videos and continually improve their effectiveness.

By implementing these advanced techniques, you can push the boundaries of creativity and deliver 3D animated product videos that not only inform but also captivate and inspire your audience. Lumiere3D, combined with your creativity, offers endless possibilities for creating exceptional product presentations that leave a lasting impression.

From Vision to Reality: Creating 3D Animated Product Videos with Lumiere3D

Lumiere3D empowers creators and businesses to produce captivating 3D animated product videos that leave a lasting impression on their audience. By following the steps outlined in this comprehensive guide, you can harness the full potential of Lumiere3D to elevate your product marketing efforts. With 3D animations, your products will come to life in ways that engage, inform, and inspire viewers. Start your journey toward creating remarkable 3D animated product videos today, and watch your audience connect with your products on a whole new level. In the ever-evolving world of digital marketing, Lumiere3D is your gateway to a visually captivating future.

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Interactive 3D Product Presentation:

5 Examples of CG Visuals

To successfully sell a product, a business needs to provide its client with a comprehensive presentation of the item. However, it’s quite challenging to achieve a tangible experience with the means of traditional photography. This is why many forward-thinking brands have turned to interactive 3D product presentation. From configurators to animations, such immersive visual materials can provide potential customers with an informative guide about the product, highlight its selling points, and offer a unique hands-on experience. 

Our 3D rendering company has a wide range of experience working on various types of product CG visuals. In this article, we will tell you about 5 types of interactive 3D presentations that you need to implement in your digital marketing right now. Let’s dive in!

#1. Product Configurators

The first type of interactive 3D product presentation that has to be mentioned is configurators. It allows customers to view a 3D model of a product from any angle and customize it in real time. The ability to experiment with the design options to find the perfect one significantly increases purchase confidence. Many industries, from furniture manufacturers to car dealerships, have already incorporated this technology into their marketing efforts. As a result, these personalized experiences have led to increased conversion rates and overall customer satisfaction. 

#2. Augmented Reality Applications

Augmented reality has become an increasingly popular trend in the recent years. To put it simply, this technology overlays the real world with digital information using the camera of your mobile device. This can come in handy for various businesses. Furniture and home decor buyers, for instance, can visualize AR 3D models of products in their own interiors before buying them. Naturally, enhancing product presentation with advanced technology of AR results in a decline in product returns and increased customer engagement.  

#3. Virtual Reality Experiences

Usually, AR and VR technologies go hand in hand. However, the are some key differences. While AR uses the real world as the backdrop, VR experiences take place in completely digital spaces. To access those one would need a specialized headset. Fortunately, they’ve started to become more and more accessible for the average buyer.

VR can be an extremely effective option for interactive 3D product presentation. Imagine visiting a furniture store like Ikea as a fully virtual environment. A viewer can examine the latest catalog items, browse through color and materials options, and purchase the furniture all from the comfort of their own home. Ultimately, the immersive experience of virtual reality is very effective and, most importantly, it makes online shopping fun. 

#4. Interactive 3D Web Content

Scan QR code to see this product in augmented reality

Web-centered content has been trendy for a while now. There is no need to create any additional software when any interactive 3D product presentation can be implemented into the brand’s website. This would provide increased accessibility to a wider range of users. It also ensures a uniform seamless experience on every device. And besides that, creating interactive web content is much more cost-effective than standalone applications. 

#5. Animated Product Demonstrations

Lastly, let’s take a look at 3D animations. This interactive 3D product presentation technique offers dynamic demonstrations of the product to the viewer. These CG videos can show the practicality of the merchandise in an easy-to-understand and engaging manner. The furniture companies, for example, can benefit from this approach by creating interactive CG animations of the assembly process. Such content is an incredibly useful tool to showcase the unique selling points of a product and explain its functionality. 

Explore types and features of 3D modeling service to enhance your visual marketing like never before.

As you can see, leveraging various types of interactive 3D product presentation is exceptionally beneficial. Whether through the use of AR and VR or product configurators, this content offers immersive experiences that are both memorable and effective. Try to incorporate these techniques in your digital marketing and see the results for yourself. 

Need photorealistic product CGI for interactive 3D marketing materials? Use our 3D rendering services to get any type of visuals for immersive product presentations!

Content Writer, Editor at CGIFurniture

Ian loves writing about innovative 3D technologies and their impact on product design and marketing. In his spare time, he makes indie music, watches obscure movies, and cooks culinary masterpieces for friends.

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Home Blog Business Product Presentation Guide: Archetype, How to Adapt it to your Product & Audience

Product Presentation Guide: Archetype, How to Adapt it to your Product & Audience

Excellent product presentations have a lasting effect on people. Not only does the audience go ahead and buy the product they saw, they feel a sense of accomplishment at owning or investing in such a great product.

The thing is, though, product presentations don’t come easy for everyone. So, how to present a product?That’s why we want to share the adaptable product presentation archetype with you. It’s a building model you can start with and adapt for your product and audience.

With this adaptable archetype, your product presentations will be easier to create, and you’ll have more time and brain space to practice your speech and sell more products!

Let’s get started.

Table of Contents

• What is a Product Presentation?

Product Presentation FAQ

Defining the target audience for a product presentation, adaptable product presentation archetype, essential characteristics of a winning product presentation, what is a product presentation.

Product presentations are essential for business communication between product owners/creators and stakeholders. A perfect product presentation is a seamless combination of a set of slides and the speech to go with it. 

Typically, a product presentation showcases a product’s key features, benefits, and advantages using persuasive and engaging communication techniques to generate interest and drive sales. Depending on the business setting, a presentation can be formal or informal, and some include visual aids, live product demonstrations, and other relevant multimedia resources.

We like categorizing business presentations into three categories; informative, persuasive, and supporting. The product presentation fits the persuasive category with a pinch of the informative. 

Let’s quickly cover some of your most pressing product presentation questions. 

What are product presentations good for?

A product presentation’s job is to inform, convince and convert. The product presentation archetype supports these three pillars regardless of the product or audience. In short, they’re good for getting the word out and bringing in new clients.

Why do product presentations matter?

Communicating with stakeholders about new products and features is key to higher buy-in from the client base and richer brand equity. Stakeholders appreciate being kept in the loop about new products or features that interest them. The stronger your product presentations are, the more buy-in and loyalty your brand will achieve.

When do businesses use product presentations?

There are several occasions when you need a product presentation:

• When you launch a new product.
• When you want to share about a new feature or improvement.
• When you need approval or funding from shareholders for a new product or feature.
• When you want to sell an existing product to a potential or returning customer.

This article shows you how to create product presentations using an archetype adaptable for your product and audience. So it’s important to define what possible audiences a product presentation has.

There are three major audience types. Let’s look at each stakeholder group and their differences in your product presentation.

• Shareholders, investors, and board of directors : A product presentation to this audience is likely a pitch. It’s a product presentation that asks for approval and/or funding before work begins. 
• Colleagues and coworkers: Hosting a product presentation for coworkers can be for beta testing a new product or sharing pre-launch priority access. These product presentations’ objective is generally to collect initial feedback. You can include a survey as supporting material when hosting the presentation.
• The public, current, and potential customers: The public is your product presentation’s largest potential audience. Product presentations for this audience need an extra dose of relatability, storytelling, and personalized benefits. Pinpoint two customer personas and build the product presentation for them.

The dynamics of a product presentation can take many forms, but all of them will need a structure to build up from. That’s where the product presentation archetype comes in. As long as you follow this structure, you can create product presentations for any product and audience.

1. Introduction

Create a strong opening slide with an attention-grabbing hook. Set the scene for the rest of the presentation. Some tried and tested opening techniques to consider are:

• When starting your product presentation speech, introduce yourself with a link-back formula or stereotype analogy . Both need a good dose of storytelling to get right.
• Start your slide deck with a captivating visual. Visual metaphors are ideal for this technique. For a physical product, create a visual showing the product in an unexpected scenario.
• Start with a hook that piques their attention . For example, a relevant joke, a surprising statistic, a thought-provoking rhetorical question, or even with silence.

2. Pain Point: Problem or Need 

Identify the pain point relevant to your audience. Is it a problem or a need? Explain the issue by sharing data, facts, statistics, anecdotes, or stories to illustrate the pain point. 

• In a product presentation slide deck , use an infographic slide to list the pain points visually using icons or visual metaphors.
• Create a story using customer personas and possible problems your product can solve. Use the story to create an animation or live-action footage to which the viewer can relate.
• If the problem or need your product solves isn’t obvious, use the iceberg model to place the problem or need under the water’s surface. Explain how that unseen problem or need affects the obvious—what’s above water level. 

3. Product = Solution

Frame your product as the solution to the pain point. Explain how it fulfills the need you presented in the previous section. Provide relevant evidence like case studies and user testing. Describe the product features tying them into the problem they solve.

• When your product is new, you won’t have testimonials or case studies from real customers, but you can add in-company user and beta testing. 
• For products that compete with others in the same industry, use comparison slides or charts to show how your product differs and stands out. 

• When using animation or live-action video , continue from the previous slide and introduce the product into the scenario. Show how the product solves the problem. 
• Hint at how not using your product to solve the problem can ultimately cost the customer more money trying to solve the problem differently. Show them the cost of “not buying” with real examples.

4. Personalized Benefits

Specify the benefits your product has for your audience. Tailor the explanations and stories for your target stakeholder audience. Use sales presentation techniques to emphasize further how your product’s benefits are directly related to the audience.

• For potential customers , use visuals and data to emphasize how your product will solve their problems and improve their lives.
• For returning customers , tap into how the product will make them feel. Since it solves a need, it frees up their time to enjoy or improve life. All while having your product in their trusty product stack.
• Also, for returning customers, use the opportunity to increase brand loyalty. For example, show how a new physical product complements a product they already have from the same brand or how a new digital product will improve their existing version with updates and improved plugins to optimize the software.
• If presenting to investors , highlight revenue projections, market potential, and competitive advantages. Use data visualizations that emphasize the big numbers, show trends discovered in market research, and ideal positioning.
• When presenting to partners, show how continued collaboration can lead to the product’s success. Offer ideas for ambassadors, influencers, and beta testers to share and expand the product’s reach.
• Use the selling technique called “the cost of doing nothing” and show the potential customer how they will end up spending more money or wasting more time by not buying your product.

5. Product Demonstration

If feasible, include a product demonstration in the presentation. 

Make its importance in the presentation short and to the point. Use the Pain Point / Solution angle for the demo, showing exactly how the product fills a need. Highlight key features, effectiveness, and usability, for example, when you create a video or record a screencast. Here are some examples:

• Create a video for a physical product . 
• Record a screencast for a digital product. 
• In a hybrid or in-person presentation, conduct a product demo with the actual physical product and record and project closeups on the presentation screen.
• For products like machinery parts or large-scale products that can’t be brought on stage, add photos or a 3D rendition of the product to a slide.

Imagine, for example, a product presentation demo video for an electric kettle. At first, we thought it sounded boring. Still, with some imagination, a simple product can be demonstrated uniquely using exciting camera angles and animation, highlighting the features and their comparable efficiencies. 

How about a product demo for a digital product? A demonstration can be recorded and added to a presentation deck. But a much more efficient method is to do the demo on the spot, tailored to the audience and their questions. In a video call, simply share your screen and show the audience how to use the product, open the floor for questions, and demonstrate the answers.

6. Product Roadmap

Use a roadmap template to position the product in its current state. Overall, a product roadmap gives a bird’s eye view of the product’s lifecycle from ideation to launch. A product roadmap will differ in product presentations for investors and product presentations to the public consumer. Investors expect a product roadmap , whereas the regular consumer will not. That said, clients love seeing big brands creatively tell their origin story.

• Use a visual layout to show the steps along the road your product must pass through to become a reality.
• In a pitch product presentation , place the project at the start of the roadmap after ideation and prototypes or beta versions. On the other side of the product’s position, show what’s coming up in the future; launch, production of a new version.
• As a product launch presentation , the location on the roadmap is at the finish line. Highlight how far your team has come to get to this point. Be proud and share that with the audience. 

Closing a presentation is as vital as opening one, if not more. The closing is the last thing the audience sees or hears about your product; it must be memorable and have a lasting impact. Summarizing the key points of your presentation, as is generally suggested, isn’t a make-or-break situation. This technique works fine for informative presentations but not for persuasive ones. Nothing worse than an excellent presentation ending with a summary and a low close.

Instead, you can close the presentation with a memorable quote or question. Use your product presentation’s closing to leave the ball in the audience’s court. Inspire them to act and go ahead and buy the product you’re presenting. Finally, thank the audience for their time and attention and maybe open the stage to questions.

A presentation’s success depends on a solid foundation. The section isn’t about the slides but what lies behind and beyond them. These characteristics are what make your product presentation effective and memorable.

Define a Clear Purpose, Objective, and Goal

A product presentation aims to share information about a product with an audience. Furthermore, each presentation has its own goal, objective, and purpose according to the nature of the product and the audience.

For example, a manufacturing company specializing in machine parts for medium-sized food manufacturers is releasing a modular conveyor belt system. 

Their product presentation, to be hosted as a hybrid event for a group of new and existing customers, has these characteristics:

• Purpose: To create desire and interest in modular conveyor belts among potential customers and position the company as a leader in providing innovative and high-quality solutions for food manufacturing.
• Objective:   To introduce the modular conveyor belts to potential customers and showcase the benefits of food manufacturing processes, all while building brand awareness with mid-size food businesses.
• Goal: To drive sales by convincing potential customers that modular conveyor belts are worth purchasing.

One of the things you can do to improve on this aspect in your presentations is to follow a SMART goals process before starting the product presentation. 

Tell A Story

Storytelling can impart a relatable angle. For example, is there an origin story for this product? How did the idea arise? Use the product’s real story to tap into the audience’s real issues. 

Support the explanation for the problem/solution with a story about a person—or company—trying to solve a problem. Tie your product into the story as a solution. Use actual case studies as inspiration.

The creator of Raspberry Pi, the smallest working computer, created a video to sell their most inexpensive version, the $5 Raspberry Pi. He shot a video telling how it was tough to afford a computer and its parts when he was a young aspiring developer. He then ties that into how the viewer/customer probably has the same issue. 

Finally, he introduces the $5 Raspberry Pi by holding it up next to two vintage keyboards that are huge in comparison. He used his personal story to build trust and visual comparison to drive the idea home.

Consider a Value Proposition with Proof

Your product presentation must have a strong value proposition with proof. This knowledge will drive the product presentation archetype to its highest power. Create a file or folder for your product with a document where you clearly define the value proposition. Try answering these questions:

• How will the product change the user’s life?
• What makes the product special and desirable?
• Why does the product matter?

Collect testimonials, case studies, and social media mentions in the folder. Include other documentation like brand values and brand vision. This folder will be the data center to fall back on when creating the slides in your product presentation.

Consider a Strategic but Natural Body Language

When hosting a product presentation, be conscious of your body language. Use body language to support your presentation’s story and connect with the people watching. 

While presenting, always avoid these non-verbal mistakes:

• Hands in your pockets: Suggests a lack of transparency.
• Arms crossed close to body: Suggests fear and anxiety against the audience.
• Posture: Don’t slouch your back unless you have any proven physical limitation. Otherwise, it transmits a lack of interest and an unprofessional look.
• Watching the clock: While being mindful about the remaining time in a product presentation is okay, looking at the clock while talking makes people uncomfortable.

Pay attention to how the audience reacts to your speech and slides. Make eye contact with the audience but only a little to not make them uncomfortable. Notice subconscious cues like tapping or looking away so you can reel them back in with a hook in your speech. 

Make a Product Demo

You can have an OK product presentation without a product demonstration, but an excellent presentation will always have a demo. What demonstrations do that is so special, is show the audience exactly how the product will do what you say it can do. How to present a product with a Product Demo? Conducting a product demo removes any doubts the viewer might have after just listening to you about the product or seeing a few slides.

A product demo can also be mixed together with a case study. Let’s use the example of washing detergent that claims to take out all stains, even the toughest ones, out of white clothing and keep it white. Detergent brands create activations in places where there are lots of potential buyers, like in a mall. They set up a table where they invite regular people to try out the detergent by staining a crisp white shirt with difficult stains like chocolate, mud, or tomato sauce. They then wash the shirt with the detergent, showing how the stain comes out entirely. 

Reaching an expert level at creating product presentations takes practice, but you will only keep improving with the proper foundation. Follow the structure archetype, apply the best practices, and you’re on your way to the top.

Use SlideModel templates with PowerPoint to create visually rich product presentations that bring in new leads, retain existing customers, and build brand equity over time. Make your product presentations a priority, and you’ll see how sales improve.

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Prezentace PresentiGO VR využíváme ve 47 pobočkách v České republice. Je to první příklad využití VR k prezentaci telekomunikačních služeb v Evropě.

T-Mobile vytvořil poutavý a interaktivní kanál, který oslovuje zákazníky lépe než kdy předtím. Navíc jsme schopni použít analytiku PresentiGO, abychom zjistili, s čím se zákazník zabývá, a můžeme zjistit, jak interagují s prezentací.

Vytváření obsahu pro prezentace: Společnosti PresentiGO pro nás vytvořila interaktivní 3D prezentace našich produktů, které posilují prodej a díky tomu naší obchodníci disponují 3D katalogem s portfoliem klíčových produktů. A dokonce více než to. Můžeme okamžitě aktualizovat celý prodejní obsah LINET a to z jednoho místa najednou a ihned po celém světě. Jakmile provedeme změny, obsah je aktualizován na koncových zařízeních obchodníků a jejich iPadech. Vzhledem k tomu, že prezentace běží na všech platformách, jako jsou Windows, Android, iOS a další, může k nim přistupovat každý bez ohledu na to, jaké zařízení používá. PresentiGO 3D a AR prezentace používají naši obchodníci v běžném provozu a také na eventech.

This is how we transform sales and create paperless, modern solutions to sales presentations.

TOMAS DOMAS Business process support manager

Společně s PresentiGO jsme vytvořili několik 3D a AR interaktivních prezentací našich produktů jako jsou Optiv, Tigo, Retrofit, Global S a další. Pro prezentace jsou použity 3D modely našich produktů, včetně animací s dalšími pop-up grafikami, které doplňují klíčové informace. Animované 3D prezentace jsou pro nás efektivní, a dokáží jednoduše ukázat funkce našich sofistikovaných produktů. Tyto 3D produktové demonstrátory využíváme primárně na našich eventech.

Na stánku tyto 3D prezentace integrujeme buď formou dotykových obrazovek anebo je našim klientům ukazujeme na tabletech. PresentiGO platforma díky cloudu zajistí rychlou distribuci na koncová zařízení. PresentiGO je moderní forma prezentace, která klienty baví.

Díky rozšířené realitě navíc šetříme finanční prostředky, a nemusíme na menší veletrhy vozit všechny naše produkty!

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Presentation content creation: The PersentiGO content team created for us interactive 3D product presentations that empower the sales with a much better product portfolio. Because the PresentiGO platform accommodates distribution of sales materials (PowerPoints, pdfs, and videos), the sales team can do everything from a single platform. More than that, we can instantly update the entire LINET sales team, worldside. It’s updated in their iPads as soon as we make changes. Since the presentations run on every platform, like Windows, Androids, iOS, and more, everyone can access them not matter what device their using.

We use PresentiGO VR presentations in 47 branches in the Czech Republic. It’s the first example of the use of VR to present telco services in Europe.

TMobile has established an engaging and interactive channel that engages customers better than ever before. Plus, we’re able to use the PresentiGO analytics to see what the customer’s engaged with and can learn how they interact with the presentation.

It’s amazing! All of PresentiGO’s interactive 3D presentations are mobile. Tablets, touch screens, iOS, Android, and more. We’re able to distribute the most up-to-date presentations to our sales team throughout the EMEA region instantly! We’re also able to use the analytics function to see how successful each presentation is and adapt to our clients’ needs easily. This is how we transform sales and create a paperless, modern solutions to sales presentations.

Thanks to these 3D presentations, Hexagon MI’s sales team is able to explain the products’ USPs easily. And we save thousands on transportation cost not having to ship the product.

Save money, the environment, and still make sales easily! That’s perfect!

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3D ANIMATED PRODUCT PRESENTATION: 5 WAYS IT HELPS ECOMMERCE BRANDS CONVERT LEADS INTO CUSTOMERS

Philip March 14, 2020 News Leave a Comment

3D Animated Product Presentation: How It Boosts Conversion

3D animated product presentation helps manufacturers attract attention to their brand and boost online sales. Which makes this tool a real blessing for ecommerce businesses. The thing is that despite all the resources marketers invest in online commerce, the result is not always satisfying. As Sale Cycle  informs, only 43.8% of all web-store visitors view a product page, 14.5% add goods to a cart, and only 3.3% end up making a purchase. So, why is the number of actual buyers so small?

Often, the lack of product understanding is the reason. Shoppers just can’t get all the details about the goods from still pictures and texts that they usually see on a store’s webpage. And even if they like an item, they may hesitate to buy it because there is no chance to examine and test it thoroughly like in a brick-and-mortar store. Therefore, oftentimes prospects prefer to go offline and choose something in a good old physical shop.

But this won’t happen if manufacturers opt for 3D animated product presentation. With a CG video, they won’t lose customers and will increase ecommerce conversion rate . Join us and learn 5 ways 3D animation can help achieve it!

#1. CG animation explains a product

Some products, like electronic devices and appliances, are best presented in motion. Their high-tech features are designed to improve people’s lives, and the potential users should be able to see exactly how they work. 

To provide them with such a possibility, a manufacturer can make plenty of pictures demonstrating all product’s modes and functions. And even write a long and detailed manual. But all these materials might be not enough to convince the potential buyer. 

Let’s say a prospect who’s at the top of the sales funnel comes across a brand’s web store. They don’t know yet if they want to buy an innovative electronic device that this shop is offering. But the picture of the item in the catalog catches their attention, and they open a product page. What do they see there? A few images of an item shown from different angles and a long text that takes around 10 minutes to read. The imagery does not provide a full understanding, and the manual is too long and a prospect simply doesn’t have time or wish to read it all. As a result, they just leave the webpage.

But what if the customer sees a photoreal 3D animated product presentation instead of long text and still images? Such a CG video can show an item in action and explain all its functions and even the process of assemblage and installation in just a few minutes! No need to examine pictures and read texts — everything is perfectly clear from the 3D footage. It is likely to impress and engage the prospect. A 3D animation will help them easily visualize the gadget and its benefits. This way, chances for the conversion skyrocket in the blink of an eye. What’s even more exciting, a 3D animated product presentation can showcase those products that are not manufactured yet! So, CGI footage can help to pre-sell items. 

#2. Digital animated presentations help tap into the viewers’ emotions

CG animations help brands make use of emotional marketing. It is possible since a 3D animated presentation can show items in context. When watching such a CG video, the viewers can easily imagine how they will use this product in their daily life. Also, 3D animations often feature interesting visual effects that surprise and impress the viewers. Let’s see how it works.

Seasoned 3D artists can create a CG animation for any product, be it’s electronics, clothing, jewelry or whatever else. For example, they can show a state-of-art electric kettle in a beautiful kitchen, so a prospect will see how stylish the device looks in the context. What’s more, the prospects will watch it in action. They’ll see how hot steaming tea from the kettle is filling a cup and will feel the desire to taste it. This way, a 3D animated presentation can help potential buyers establish an emotional connection with the brand. Or, a 3D demonstration can show a product in an unusual format. For instance, in the CG footage above, innovative exercise equipment is shown as a set of separate details flying in the air and then suddenly assembling into one unit. Such a creative 3D animation is bound to wow the viewers, increasing the chances for conversion.

#3. A 3D animated product presentation is an asset for cross-selling

In a 3D animated presentation, brands can promote more than one item from their assortment. And what’s important, they can do it in a non-intrusive and seamless way, avoiding hard selling. If a prospect decides to check on different products they saw in the 3D animated presentation, it will feel natural, and they won’t feel pushed into a purchase. So, how exactly does it work?

Let’s say a company sells electric toothbrushes and wants to demonstrate them in a 3D animated product presentation. In this case, marketers can show not only the main item but also related products such as toothpaste and floss made by the same brand. This way, the potential buyers will learn about a wider range of goods from one 3D footage. So, there will be more chances that they will buy one or more of them.

#4. Animated product presentations unlock the benefits of YouTube

YouTube is the second largest search engine and the second most visited website in the world after Google. It has 2 billion users. And the time the viewers spend watching video content on YouTube is longer than that of Netflix and Facebook together. On top of that, creating a YouTube channel is free. With all these benefits, the platform is the perfect place for product manufacturing companies to reach out to their target audience.  

For this, the brands need to create a YouTube channel with catchy video content. And a 3D animated product presentation can be of great help here. First, it allows for making digital videos of those products that have not been manufactured and launched yet. And as for the items that already exist, a 3D animation can also be a better solution than a real video. Why so? 

The thing is that filming many product videos takes a lot of time and effort from a brand’s marketers. They need to have a scenario written, rent or buy professional filming equipment, hire a cameraman, choose a location, transport products and decor there and back. But with 3D modeling and animation for marketing they do not have to do any of this. To create a photoreal 3D animated product presentation, professional 3D artists just need a smartphone pic of a product and requirements from a client about the setting and scenario. This way, brands can get eye-catching videos for their Youtube channels easier than ever before.

#5. CG product presentation is a perfect tool for storytelling

According to Smart Insights , 92% of customers want to see ads that tell a story. That is because stories evoke and hold interest, and may even change the audience’s view of the world. For example, Airbnb did that in their animated promo video called “A Different Paris”. In this CG footage, they break the stereotypical ideas about Paris and offer to explore the real city image. 

A similar principle can be used in product 3D animations. The items can be shown in unusual scenarios and become a part of interesting stories. A Creative 3D animated presentation can speak the brand’s ideas and stick to the potential buyers’ minds. With the right soundtrack, such videos are bound to win the hearts of shoppers. What’s more, 3D animated stories can go viral on the web and quickly increase brand awareness.

A 3D animated product presentation can become a treasure trove for manufacturers. CG videos explain the functionality of the products, show them in a real-life context, and allow for cross-selling goods. 3D animations also pave the way for brands to succeed on YouTube and helps win clients by telling captivating stories about the products. 

Want to turn leads into clients of your ecommerce brand easier than ever before? Contact UFO3D for 3D modeling and rendering services and get perfect tools to do just that.

Catherine Paul Content Writer, Editor

Catherine is a content writer and editor. In her articles, she explains how CGI is transforming the world of architecture and design. Outside of office, she enjoys yoga, travelling, and watching horrors.

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International Conference on Human-Computer Interaction

HCII 2021: Human Interface and the Management of Information. Information Presentation and Visualization pp 3–15 Cite as

The Use of New Presentation Technologies in Electronic Sales Environments and Their Influence on Product Perception

• María-Jesús Agost   ORCID: orcid.org/0000-0002-7870-3780 10 ,
• Margarita Vergara   ORCID: orcid.org/0000-0001-9158-247X 10 &
• Vicente Bayarri   ORCID: orcid.org/0000-0002-7334-4715 10  
• Conference paper
• First Online: 03 July 2021

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Part of the book series: Lecture Notes in Computer Science ((LNISA,volume 12765))

New tools have appeared to improve interaction with products in online shopping: virtual reality (VR) applications, where customers are immersed in a wholly virtual environment; augmented reality (AR) applications, which allow virtual elements to be visualised in real environments; and 360° displays (360-D), which allow 3D representations to be rotated in any direction. The aim of this work is to analyse the influence of using these technologies for product presentation on the perception of different aspects of the products and also on the shopping experience, within the context of an online shopping, and compare them with traditional presentation of products through static 2D rendered images. A study has been conducted with a piece of furniture (a sideboard) and a household accessory (a gooseneck lamp). A questionnaire was developed simulating a website for selling products online, and showing the sideboard and the lamp by means of 2D images, 360-D, AR and VR techniques. The participants evaluated different aspects related to the perception of general, detailed, functional and aesthetic characteristics of the products, as well as aspects concerning the shopping experience and the use of the technologies. Results show a similar perception of product characteristics and shopping experience for the four techniques, except for the perception of details (worst for VR) and easiness of use (worst for AR and VR), with some differences depending on the type of product. In conclusion, 360-D and AR techniques are recommended for large appliances, while 360-D and 2D images are better for small ones.

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Agost, MJ., Vergara, M., Bayarri, V. (2021). The Use of New Presentation Technologies in Electronic Sales Environments and Their Influence on Product Perception. In: Yamamoto, S., Mori, H. (eds) Human Interface and the Management of Information. Information Presentation and Visualization. HCII 2021. Lecture Notes in Computer Science(), vol 12765. Springer, Cham. https://doi.org/10.1007/978-3-030-78321-1_1

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