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Complete Guide For Preparing Job Interview Presentation With Examples

Learn to Excel at your interviews with this complete guide on preparing Job interview presentations. It follows the important concepts of the benefits and importance of interview presentations. This detailed guide explains how to create the best job interview presentations. After reading this blog, you will pass all your interviews with flying colors.

Complete Guide For Preparing Job Interview Presentation With Examples

Making a presentation during an interview can be intimidating! Still, it’s a terrific method for you to highlight your abilities, personality, and suitability for the position and an excellent approach for employers to learn more about your expertise and knowledge.

Your ability to effectively communicate essential information and the quality of your design can frequently make the difference between a failed and successful presentation. No matter how solid your research or ideas are, excessive slides, packed content, and unreadable fonts might turn interviewers off. However, developing an eye-catching presentation can support your expertise and give you more confidence. It is a skill you should invest time in learning.

In today’s blog, we will go through all the components you should include in a presentation for interview and how to deliver them efficiently.

What Is A Job Interview Presentation?

Before seeing what you should include in a presentation for interview, let us discuss what is an interview PowerPoint presentation: 

As your career advances, especially to an executive position, you might be required to give a presentation during an interview. These kinds of presentations help the hiring manager in doing employee performance reviews and let them decide whether you’re worthy of the position. 

What Is A Job Interview Presentation

You may have to assemble a business plan and present your ideas, finish a task and demonstrate how you approached it, conduct research and submit your findings to a panel, or even give a presentation about why you would be an excellent fit for the position. All these presentations and tasks can be classified as interview presentations as they will convey your knowledge about the industry, organizational skills, communication skills, attention to detail, creativity, and more.

Giving presentations is something that many people find scary, especially when they’re concerned about an interview. However, you might have to do it at some point in your career, so the sooner you learn how to do it, the better. So, in the next section, we will see what an employer expects to see in your presentation for interview. 

What Is the Employer Looking for in a presentation for interview?

The employer searches for a candidate who will stand out throughout the hiring process. They are looking for someone who will blend in with the business culture and who is knowledgeable about their profession. Another method to determine if candidates are qualified for the position is to ask them to give a presentation.

During the interview, your employer might notice the following crucial competencies:

  • Your written and vocal communication style
  • The way you interact with your audience
  • Your profession and industry expertise
  • Your capacity to adhere to a brief
  • Your capacity for organization
  • Your meticulousness

When an employer witnesses a blind presentation, they can additionally note:

  • Your ability to function under pressure
  • How imaginative you are

In the end, the employer is also determining whether you fulfill the requirements listed in the job description, so make sure to review it while you prepare.

What to include in a job interview presentation template

Here are a few components that you should consider while preparing a powerpoint presentation for interview:

Presentation type and topic

Choose a presentation style before you start getting ready for a presentation. It will impact the kind of template you make. For a virtual slideshow presentation, write a simple slide breakdown or a script for an oral presentation. The technologies used during your interview also influence your presentations. Consider contacting a recruiting manager with any queries before making any preparations if you need clarification on what they anticipate. When given a topic for your presentation, you can plan your study accordingly. Alternatively, suppose you have the freedom to select your topic. In that case, it’s advisable to focus on themes that ignite your passion and align with your expertise, ensuring you can effectively convey your message quickly.

Make a shorter presentation with tons of words, even if you want to impress your potential boss by showing how much effort you put in. Keep it simple with short slides that look good and convey your message. Aim for no more than ten slides, and make everything brief. It guarantees that the material you present will stick in the recruiter’s mind and make you stand out from the other applicants. Some recruiters might even allot a certain amount of time for your presentation; be sure to account for this and stay within it to avoid giving the impression that you lack time management abilities.

Include research findings and quotes from prominent figures in the industry in your presentation if you are performing research for it. It exhibits your business awareness and lends authority to your ideas.

Brand Style

Use the presentation and style of the company. It will demonstrate your diligence in research and draw attention to your brand awareness.

How To Prepare A Presentation For A Job Interview

Shows How to prepare for job interview

To prepare a PowerPoint presentation for interview, follow these five steps:

1. Analyze the business

Be sure to research the company you are applying to before submitting your application. By exploring the business, you can incorporate crucial details into your presentation. To learn more about the company’s offerings, application procedure, market size, performance, leadership, and governance, visit their website. Examine news stories, features, and press releases recently covered by the media. If the business has a social media account, review the most recent updates to see the preferred tone and any new advancements.

2. Recognize your target audience

The audience for your interview will probably vary depending on the job you are applying for. It is essential to know who will be at your presentation, their departments, roles, and what they’re good at. For example, suppose you’re applying for human resources. In that case, your presentation will differ from someone applying for a sales or executive role. Hence, it will be more effective if you customize your presentation for the audience. Make a PowerPoint presentation that interests and is relevant to the audience’s technical and non-technical segments.

3. Get notes ready

Make notes on the company or sector you will present for. It’s crucial to be ready to discuss the topic you’ll be given during the interview. The interviewer can gauge your understanding of the more significant business the company works in, so include current industry news in your notes.

4. Adopt a rational framework

Make sure that the format of your presentation is well-organized. An organized presentation makes it easier for your audience to follow along and stay interested. A strong finish, exciting material, and an engaging introduction define a successful presentation. A strong opening grabs the audience’s attention, and your engaging facts persuade them that you are a standout contender.

5. Work on your delivery

Once your presentation is ready, practice delivering it. You can also catch presenting mistakes with proper practice. You can get prepared by using a camera to record yourself. You can also present in front of your friends and solicit their opinions on what went well and what still needs improvement.

How to Deliver Your Presentation For Interview

When delivering a PowerPoint presentation for interview, follow these tips:

  • Seek advice
  • Recognize your target
  • Identify a central idea
  • Tell an engaging tale
  • Take a strategic stance
  • Adopt a constructive mindset
  • Get comfortable delivering
  • Communicate nonverbally
  • Conclude powerfully

How to Deliver Your Presentation?

1. Seek advice

Ask the recruiting manager for any clarification you might need before you start working on your presentation. Read and review all the directions regarding the presentation first. Ask the hiring team if they would prefer to hear about a particular topic or if you should develop your own if the instructions do not specify one. Next, determine how long you can expect to speak with the hiring team. You can show that you are detail-oriented, receptive to criticism, and have practical communication skills by asking for help.

2. Recognise your target

Find out how knowledgeable the audience is so that you can communicate at a level that is understandable and sophisticated. To better understand the audience and adjust your discussion to your audience’s knowledge, experience, and interests, think about asking for names and positions. Obtaining all your information will help you make your discussion more effective and relevant, raising your candidature rating.

3. Identify a central idea

Be careful to choose a focal point when deciding on a presentation topic. Ensure the audience understands your presentation’s main point by organizing it around a single idea. Reduce the points in your presentation to make it seem comprehensive, well-thought-out, and professionally prepared.

4. Tell an engaging tale

Some of the best ways to organize a presentation are through conventional storytelling techniques , whether you’re talking about a finished project or a highly technical subject. Using a proven method, you can make your message stick in people’s minds and grab their attention. To tell an engaging story, take the following actions:

  • Describe the issue.
  • Describe the significance of the issue.
  • Talk about the difficulties you encountered while trying to find the solution.
  • Finish with a powerful impact and resolution.

5. Take a strategic stance

Without being too commercial, use your presentation to establish yourself as the protagonist of your own tale. When feasible, use evidence to support your claims; otherwise, highlight your best traits and the most pertinent experience in your presentation. Seize the chance to show that you are a candidate who can quickly help the organization achieve essential goals.

6. Adopt a constructive mindset

Throughout your presentation, maintain an optimistic attitude while discussing your challenges. Consider emphasizing how you improved a problematic situation or discussing your efforts to overcome difficult circumstances. When appropriate, project an image of being proactive and emphasize your steps to resolve a problem. Let the information and data lead your presentation so the interviewers can grasp your thought processes.

7. Get comfortable delivering

To ensure you leave a positive first impression on the recruiting team:

  • Practice your presentation multiple times in advance.
  • Try presenting without consulting your notes or reading your script after a few practice sessions.
  • Keep track of the time during each practice session to determine the perfect pace.
  • Choose the main themes you want to discuss as you review each presentation segment to help it sound more natural and prevent it from coming across as too prepared.

8. Communicate non-verbally

Practice confidently expressing yourself while standing up and speaking. Face the audience directly, have a cheerful look, and smile naturally. To make points, keep your shoulders back and utilize small hand motions. Keep eye contact throughout your job interview PowerPoint presentation, particularly when making a crucial point.

9. Conclude powerfully

Create a memorable conclusion to ensure your presentation is as compelling as possible. A broad, open-ended question that came up throughout your study could be an excellent way to wrap up. A one- to three-word key takeaway that helps your audience recall the presentation’s primary point can also be used to wrap up. Integrating your message with an intriguing quotation next to the organization’s mission, vision, and goals is another effective wrap-up technique. In closing, raise any queries to show you are receptive to criticism and conversation.

presentation interview method

Helpful tips For the Job interview Presentation

Here are some tips that you can use during the presentation for interview: 

1. Create the outline

When requested to give a presentation at an interview, you should have enough time to organize it according to a predetermined outline. If the interviewer still needs to provide you with all the necessary information, ensure you know how the process will work out regarding the topic, time limits, available multimedia devices, and participants. Remember that adhering to the brief is a necessary component of the evaluation process, so if you’re requested to do the task in less than or equal to 10 minutes, stay within that amount of time. After you’ve confirmed the nature of the interview, you should begin preparing a presentation that will wow the audience and showcase your qualifications for the post.

2. Establish a framework

Developing a presentation with a coherent framework facilitates the communication of your ideas. A well-considered framework conveys your thoughts intelligibly and concisely rather than jumping from one notion to another. Naturally, an introduction is the ideal place to begin. Set the scene immediately and emphasize how your solution makes a real difference. Next, compose a story using informative statistics and first-hand accounts. It should demonstrate how your skills and expertise help the business achieve its objectives.

3. Improve the visual assistance

Your audience shouldn’t just be able to read the slides from your presentation. They must endorse what you’re saying to keep their attention on you. It entails using fewer wordy slides and increasing the number of images to illustrate your arguments better.

4. Practice For The Job Interview Presentation

Although it may seem obvious, people must practice their presentations long enough. Even if you have a better idea than the other interviewees, there’s a considerable possibility the hiring panel will only understand the relevance of your speech if you convey it well. To find the ideal balance, practice with friends or family and ask for feedback on your areas of weakness.

5. Get ready to adjust

It would be best if you rehearsed to project a powerful presence during your presentation. Still, the hiring panel may try to knock you off balance. Consider potential question topics when you draft your presentation. It might assist you in preparing answers that demonstrate that you have thought through the issue.

6. Pay attention to the little things

Once the creation of your presentation is complete, focus on fine-tuning the minor elements. We’ve already discussed the need to speak deliberately. Still, to project confidence, you should also remember to make eye contact and display open body language. Your presentation will go more smoothly if you are more prepared. Ensure you arrive early on the interview day so you can set up your presentation. Ensure your tech gadgets function properly, bring extra batteries for your remote controls, and allow enough time for a final evaluation.

Lastly, you can ensure you deliver a standout presentation showcasing your most substantial skill sets by giving your job interview presentation more thought and preparation.

Job Interview Presentation Examples:

Here are some job interview presentation examples of a presentation template to assess a candidate’s ability to teach by having them give thesis statements:

What Is A thesis statement?

Introduction.

Brad Cooper

As a seasoned academic writer, I plan to teach English in middle schools. A thesis statement is a crucial sentence that sums up your paper’s central topic. I will define a thesis statement today and give you an example to see what one may look like in an academic work.

Defining a thesis statement

A thesis statement is a sentence that exposes the reader to the primary idea of a paper or essay in the opening paragraph. Your thesis statement is one of the most crucial sentences in your work and one of the first things the reader will see, but it may also be one of the most difficult to compose! 

An example of a thesis statement

It is an illustration of a thesis statement for a literary devices-related English paper: The central premise of this novel is that hardship can lead to triumph with hard effort and perseverance; the author presents this idea through metaphors and foreshadowing.

As I explained in my presentation today, a thesis statement is a paper’s central notion. Since it’s an essential component of the writing process, young children must know this subject as soon as possible. I appreciate your attention to my presentation. Do you have any questions concerning my credentials or the information I provided? I would be happy to help.

Job Interview Presentation Templates

SlideUpLift is well-known for its vast collection of expertly designed PowerPoint templates covering a wide range of subjects and businesses. One notable category within its repertoire is the Job Interview Presentations section. Here, you can find templates explicitly tailored for interview scenarios, enabling seamless presentations during job interviews such as job interview presentation examples. These templates come in various styles, such as making dynamic employee profiles and using the STAR system to highlight skills. 

Interview Resume Presentation PowerPoint Template

Shows Resume Template

The Interview Resume Presentation PowerPoint Template aims to help people with different professional backgrounds increase their chances of getting hired. This template consists of 11 slides, including all the relevant information that a job seeker should include in their resume to seek an excellent job. Job seekers, interns or students, professionals looking for a promotion, independent contractors, consultants, etc. can all use it.

Presentation Agenda PowerPoint Template

Shows Presentation Agenda

The Presentation Agenda PowerPoint template is valuable for incorporating a structured agenda into your job interview presentation. The Agenda Presentation template features four dedicated agendas, providing a clear, organized layout highlighting key topics. The slide can be included in your presentation, allowing you to communicate the issues to be covered effectively. Whether you are outlining the interview process, presenting key points, or discussing specific aspects, this template ensures a professional and visually appealing agenda for a presentation.

Star Job Interview Presentation Template

The Star Interview PowerPoint template adopts a structured format featuring four blocks: Situation, Task, Action, and Results. 

What is a Star Interview Template?

This template is tailored for interviews or presentations using the STAR (Situation, Task, Action, Results) method to assess or communicate experiences. Each block provides dedicated space to articulate the specific Situation, Task at hand, Actions taken, and Results achieved.

30 60 90 Day Plan for Interview PowerPoint Template

What is a 30 60 90 day plan for interview

A 30 60 90 Day Plan for an interview presentation is a structured outline that illustrates your intentions and proposed actions during the first three months of your employment in a new role. It’s a tool used to demonstrate your understanding of the position, your strategic thinking, and your ability to set goals and achieve them.

Animated Job Interview Presentation PowerPoint Template

Shows Animated Resume Template

This is another amazing resume PowerPoint template for you. The unique thing is that it comes with animations. These Animations make your presentation more exciting and attractive for the audience. Download it and customize it as per your requirements. Add your details, and you are good to go.

With all the information and tips in this detailed article, you can end your worries and prepare for your job interview presentation like a pro . You now possess all the specific presenting advice needed to ace the interview. If the design aspect overwhelms you, peruse our vast collection of PowerPoint Presentation templates and select particular components (such as data charts, shapes, and diagrams) to give your presentation the best visual appeal.

How long should my job interview presentation be?

Aim for a concise presentation, typically lasting 5-10 minutes, to maintain audience engagement.

What's the best way to conclude my job interview presentation?

The best way to conclude your job interview presentation is by summarizing key points, expressing enthusiasm for the role, and opening the floor for any questions from the interview panel.

What should be the key focus of my job interview presentation?

Prioritize showcasing your skills and experiences and how they align with the job requirements and company values.

How can I handle questions during or after the presentation for interview?

Be prepared for questions by anticipating potential inquiries related to your content, experiences, or the role.

How can SlideUpLift benefit me in preparing a job interview presentation?

SlideUpLift provides a wide array of professionally designed PowerPoint templates, including specific templates for job interview presentations. This resource can significantly help you create a standout and impactful interview pitch.

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Interview presentation preparation tips

The interview presentation is becoming more common in the hiring process. It gives employers a better overview of your general aptitude and provides you with an opportunity to showcase your skills, knowledge, and experience. But how should you prepare for an interview presentation? What should you include? What if it goes wrong?

A man confidently gives an interview presentation.

4th Jun, 2021

Olivia Maguire

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What is an interview presentation?

As you progress further in your career, particularly to executive level, you may be asked to give a presentation for interview. Perhaps you’ve been asked to conduct research and present your findings to a panel, complete a task and show how you approached it, put together a business plan and present your ideas, or even give a presentation about yourself and how you would excel in the role. Whatever you are presenting about, how you approach it should remain the same.

Many people find giving presentations intimidating, especially during an interview when you’re already nervous, but it’s something that you may have to do throughout your career – the sooner you tackle this skill, the better.

Why are you being asked to do a presentation for a job interview?

Many employers opt for a presentation-style interview as it gives a better overview of your general aptitude when compared to, or combined with, a traditional question and answer interview, like a competency-based interview . The interviewer is looking for proof that you can do the job and that you possess the required skills and traits.

Additionally, if you put time and effort into your presentation, this will highlight to the hiring manager that you are committed to the role and enthusiastic about joining the company. How many times have you been asked in an interview ‘Why do you want this position?’ or ‘What is it about this role that attracted you to it?’. They want to know how much you want this position, rather than just any position.

How to prepare a presentation for an interview

Where do you start? What should you include? The presentation is your opportunity to showcase your knowledge, experience, and communication skills as well as your organisational skills and diligence – so start with the job description and person specification and pick out key skills and traits that the company is looking for. Then you can prepare your presentation around what they want to see.

For example, if the business is looking for someone creative, pay great attention to the style of your presentation. If it is looking for someone who is a confident public speaker, spend more time perfecting your speech. If attention to detail is paramount in the role, double and triple check your spelling and grammar. This is a great starting point and gives you something to build your presentation around.

What to include in an interview presentation

Although you may be tempted to go all out and show your potential employer that you are committed to the job, don’t fall into the trap of creating a 30-slide presentation with reams of text. Try to keep each slide short and significant and aim for no more than 10 slides. This ensures the information you deliver is memorable and will help you to stand out from other interviewees. Some interviewers may even give you a specific amount of time for your presentation, make sure you factor this in and don’t go over the time limit – otherwise you may appear to have poor time management skills.

Another way to make sure your presentation engages hiring managers is to include a range of formats to help you illustrate your points. Include graphs, statistics, diagrams, video clips, and images to help break up large volumes of text and maintain the attention of the interviewers.

If you are conducting research as part of your presentation, include quotes from industry leaders and/or research pieces. This gives your points authority and demonstrates your commercial awareness.

You should also try to incorporate the company’s colours, fonts, or style in your presentation. This will show that you have done your research and highlights your brand awareness.

Finally, check your spelling and grammar thoroughly! Small mistakes can really undermine the content of your presentation.

Tips for presenting at the interview

Presenting is a skill which can be learnt. Even if you are not a confident public speaker, the more you practice, the better you will become.

Present confidently and enthusiastically - Remember to speak clearly, make eye contact, and use open body language.

Don’t just read the slides - There is nothing worse than watching a presentation where the presenter has their back to you the whole time just reading reams of text from their PowerPoint notes.

Try not to talk too fast - Make sure you breathe, and take your time.

Practice, practice, practice - Ensure you are well rehearsed so that you are familiar with the structure of your presentation and are able to deliver it smoothly. If possible, practice your presentation with family members or friends to get used to speaking in front of other people.

Arrive early to give yourself time to set up the presentation and settle any nerves - Get comfortable with PowerPoint and presentation equipment. Make sure you know how to work any projectors, screens, or remote controls before you begin to avoid any awkward stumbles or pauses.

Stay within the allocated time - If you have not been given guidance on length, aim for the 10-minute mark. Time your presentation when you are practising to make sure it will fit within the time limit. If you need to reduce the content of your presentation, cut out the least relevant or weakest points.

Be prepared to adapt - You may have practised your presentation in a certain way, but the interviewer might not respond accordingly. Be prepared to be interrupted by questions or further discussion unexpectedly.

Breathe and try to enjoy it - By relaxing, you will find yourself presenting better and, if you enjoy it, your interviewers will respond to that and be better engaged with what you are saying.

Tips for keeping the interview presentation simple

It can take a lot of work to make something simple, yet effective, and when it comes to interview presentations less is often more. Keep it short - As previously mentioned, try to keep each slide short and aim for no more than 10 slides in total.

One idea per slide - To make sure your presentation is clear and concise, each slide should represent a different point/idea you want to make.

Stick to the important bits only - If you don’t think it’s important enough to spend time on, don’t have it on your slide.

Use the 4x6 rule - Aim for either four bullet points with six words per bullet point, or six bullet points with four words per bullet point. This way, your slides won’t look too busy.

Minimal text - Instead of writing paragraphs of text, use bullet points and a minimum font size of 24.

What's better for your interview presentation? Cue cards or presenting from memory?

Should you use cue cards in your presentation for interview or try to present from memory?

The answer to this question depends on what you feel most comfortable doing. If you find that having cue cards will help ease your nerves and ensure that you don’t forget your speech, then there is nothing wrong with that.

However, if you choose to use cue cards, you should not rely too heavily on them. You shouldn’t stand in front of the interviewers and look down at the cards continuously, neither should you write your whole speech out on the cards and read directly from them. They are cue cards for a reason and should only give you prompts on what to talk about. If your interview presentation has a lot of statistics on, using cue cards to remember the figures if you are unable to memorise them all is an excellent strategy.

What to do when things go wrong

You can practice your interview presentation as much as possible, but something may still go wrong and it’s important to be prepared for this eventuality. Here are some things that could go wrong and how to deal with them: Technical issues

There is not a lot you can do to prevent technical issues, especially if you are using someone else’s computer. But there are ways you can prepare just in case. Ensuring you have access to multiple sources of your presentation is key. Email the file to yourself and the recruiter, bring a copy on a USB stick and printed handouts. This way you are covered if anything goes wrong with the file you’re intending to use.

Your mind goes blank

Even those who are pros at presenting can sometimes lose their train of thought and find that their mind goes blank. The key here is not to panic. If possible, take a bottle or glass of water in with you and use this chance to take a sip, breathe and try to relax. Then look at your presentation slide or your cue cards and pick up where you left off. It may be helpful to repeat the last point you made as saying it out loud could spark your memory for your next point.

You are asked a question that you don’t know how to respond to

If you have allotted time at the end of your presentation to allow the interviewer to ask any questions (which is recommended), don’t worry if someone asks a question that you are not sure on. It may be that the interviewer is looking to see how you respond to a challenging question, so how you react is often more important than the answer itself.

If you do not understand the question, ask the person to explain. There is nothing wrong with doing this and shows more confidence than just saying that you don’t know. If you understand the question but are not sure of the answer, then admit that you don’t have the full answer, provide what information you do have, and offer to come back to them at a later date with a complete answer.

10-minute interview presentation template

Below is a presentation for interview example. Use this as a baseline and adapt or reorder where appropriate based on the task you have been set by the interviewer. Slide 1 - Introduction – Reiterate the objectives you have been set and lay out the structure of your presentation so that the interviewers know what to expect. Slide 2 - About you – Detail your professional experience, skills and working style. Slide 3 - Company history – Give a brief summary of the company history, any milestones or awards. Slides 4-7 - Answering the brief – Give your responses to questions you’ve been asked to answer, the benefits and limitations of your suggestions. Slide 8 - Question and answers – Include a slide titled ‘questions and answers’ as a cue to pause for interaction. Slide 9 - Conclusion – Sum up the key points you have made, reach a decision, and explain your reasoning. Slide 10 - Personal achievements – End the interview on a high with a brief slide highlighting achievements that show how you will succeed in the role.

For more information on how to ace your interview, download our free guide, ‘ Getting the best from your interview: Candidate interview tips and tricks ’, or contact your local recruitment specialist today.

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Frequently Asked Questions

A job interview presentation is all about selling yourself. Be confident, speak clearly, and make eye contact with the interviewer. Don’t be afraid to promote yourself and highlight your achievements. This is your chance to really show the interviewer that you are capable and have the necessary skills to do the job. By putting time and effort into your presentation, you can show them how dedicated you are to the role and the company. For more information on how to ace your interview, download our free guide, ‘ Getting the best from your interview: Candidate interview tips and tricks ’.

Using cue cards can support you with your interview presentation, as long as you use them for their intended purpose. Do not write your entire presentation for interview out on cards and read from them word for word or constantly hold them in your hand and fail to make eye contact with the interviewer. Use them only to prompt you or for remembering key facts and figures. For more tips, read our article on ‘interview tips & questions’ .

If you have been sent a presentation brief that you do not understand – don’t panic. If there are words that you are not sure about, do some research and try your best to figure out what the organisation is asking of you. If you are still unsure, you could ask your recruiter as they may have seen this brief before and can give you an idea. If you are dealing directly with the hiring manager, then it may be worth checking that your interpretation of the brief is correct.

It is better to ask the question than present on something completely different to what the interviewer has asked. However, instead of saying to them that you don’t understand the brief and leaving it at that, tell them your understanding of it and ask if this is correct. This will show that even though you are unsure, you have taken the time to try to come to a conclusion yourself before asking for help. Download our free interviewing guide for more tips and advice.

How long your job interview presentation should last depends on what guidance you have been given. Thoroughly read the brief, as the recruiter or hiring manager may have specified the length of time you have for your presentation. If they haven’t given any indication, you should aim for 10 minutes, including time for questions and answers. For more tips on interviewing, read our article on ‘interview tips & questions’ .

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How to Start a Presentation for an Interview

Interviews can be really tense situations. Throwing a presentation into the mix only adds to that pressure. What can you do to ease those nerves and start your presentation in a calm and confident manner? How can you captivate your audience and help assure them that you’re the right candidate for the job? This article outlines a number of useful tips to guide your interview preparation and address these important questions.

Preparing a Presentation – Where to Begin?

If you plan your presentation in advance you’ll increase your likelihood of success. Make sure you know what type of message you want to convey and think about the most effective way to deliver this message.

Ready? Take a look at our six preparation tips below.

1. Tell a personal story

Presentations can often be over-professional, impersonal affairs. But they don’t have to be.

Adding a storytelling element to your presentation can ensure that your delivery is both down-to-earth and professional at the same time, which will make your presentation a whole lot more engaging overall.

Think of any personal experiences of your own that are applicable to the content of your presentation. Do you have anything of value that could aid the delivery and help with engagement?

Example: Say you have an interview for a HR role at an international corporation HQ in the city. You’ve been told that you need to deliver a presentation on how you manage conflict in the workplace (we’ll use this example throughout).

By opening with a relevant story of your own about a time when you successfully and diplomatically resolved a conflict outside of the workplace – at home, or wherever it may be – you’ll:

  • Demonstrate your competency in this area
  • Ease any tension that is characteristic to the situation
  • Capture your audience’s attention with an account that can only be delivered by you – making it unique and remarkable
  • Openly display your personality and values, enabling the employer to make a better informed selection decision – beneficial for everyone involved

interviewwoman

2. Use media

Starting your presentation can be the most difficult bit.

You’re tongue-tied, stumbling over words and your heart is beating so fast.

Give yourself the opportunity to collect yourself by using some form of media early on in the presentation.

Begin your presentation with a quick introduction to who you are and what the presentation is about (use a title slide and a ‘What I’ll cover’ slide, for example) and then incorporate a media break.

Use video, music, an infographic – whatever, as long it’s suitable and on-topic, use any form of media that allows you to have a breather and recover from that all too familiar fear of public speaking.

Example: so here we are again – biting your lips and fumbling with your hands as you wait to open your presentation for the HR role.

Your presentation is on conflict management, a fairly sensitive topic, which you’ll want to get right. But don’t sweat it; simply introduce yourself and your specific presentation details/content, then bring in an attention-consuming piece of useful media.

In our case, it could be a funny clip of workplace conflict from a TV Program such as The Office* – this will lighten the mood and create a talking point. You’ll be back in the driver’s seat, and you’ll be surprised by how quickly those nerves calmed down.

* Disclaimer: implement with appropriateness! Only you can decide on what sort of media will be acceptable to use in your situation, so think about this one carefully.

using_media_presentation

3. All eyes on you

Feeling a little more confident?

Create a memorable moment by temporarily presenting without the aid of a prompt.

Open your presentation with conviction by using a blank slide as your second slide.

Once you’ve introduced yourself and the topic of your presentation, most people will expect a thoroughly professional delivery from there on in.

Surprise them; switch the attention to you, shatter expectations, disrupt conventional presentation practice and display clear confidence in your ability to speak independently.

Using such a brave tactic will help in stimulating and retaining interest in your presentation throughout, and perhaps keep you top of mind when the employer is making a selection decision.

It will also show your potential employer just how much you know about the topic at hand.

Example: Conflict solving requires someone with a calm temperament and an almost instinctive ability to thoroughly – and empathetically – understand the issues faced by people other than yourself.

Show that you’re able to remain calm under scrutiny with all eyes in the room on you and truly understand a topic without any form of prompt using this tactic.

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4. Incorporate props

Presentations can sometimes be a little boring to watch and listen to.

That’s no fault of your own; one person talking for a prolonged period of time is not a normal situation – how often does that actually happen in everyday life?

Engaging your audience during a presentation is a common problem that is widely discussed. I won’t go into it here as that’s not the core purpose of this post.

(This post from American Express details  nine simple tips for preparing an engaging presentation if you’re interested).

So what props should I use? Think what you can use/bring that will be both relevant and add value to your presentation.

If you can’t think of anything, then don’t bother – this tip will only work in set situations.

Example: For your conflict resolution presentation, you could bring in something that will create a talking point and engage your audience.

In this situation, we’ll go with a newspaper – you could start a debate about a widely discussed controversial topic, and use this quick exercise as an illustration of how you’re able to apply your conflict solving ability in any circumstance.

using_props_interview_presentation

5. Start with something you know

It’s natural to be concerned about freezing and making mistakes in the presentation that you’re preparing for.

If that were to occur, it’d be likely to happen at or near the beginning of your presentation when your emotions are at their highest.

To ease those nerves and open in a calm and confident manner, it might be advisable to use content that you know inside-out – that way, you’ll feel more secure in the first few minutes of your delivery.

Once you’ve sailed effortlessly through that first part of the presentation, you’ll find the remainder of your content will flow just as easily now that you’ve settled those self-doubts.

Example: Your presentation on workplace conflict is expected to last 20 minutes – that’s a lot of content to get through!

Before you find yourself scrambling for the right words, simply introduce yourself and the topic of your presentation, then start with something such as:

  • Simple conflict stats that are easy to memorise
  • An article or study that you really like and have read a few times
  • Cornerstone conflict management knowledge that’s embedded deep in your brain

presentation_delivery_interview

6. Engage your audience with an activity

A presentation is all about you.

It doesn’t necessarily have to be though.

By introducing an activity for your audience to get involved in, you can take the spotlight off you temporarily, and seize a rare opportunity to connect with your audience in a candid manner.

It’s pleasing just how much this strategy can reduce tension when starting your interview presentation. Once you’re able to start a dialogue with your audience, the unnatural situation becomes significantly more manageable.

Example: Well, you could make this one real interesting. Why not initiate a role play of a common workplace conflict, and then show the potential employers how you would deal with said conflict?

This is a fun exercise that shows your ability to apply the knowledge that you possess and will hopefully put your potential employers in a better mood for the rest of your delivery!

presentation_interview

All of the techniques I’ve outlined above could be applied to almost any interview situation in which a presentation is required – now it’s over to you to get creative with how you’re going to actually implement these ideas!

In writing this post I made a conscious effort to consider different personality types in the interview presentation opening tips that I have suggested.

But these actionable methods represent only a very small proportion of ideas that you can utilise for making a lasting impression in your interview presentation.

Further Resources:

  • Communication Skills Quiz
  • How to Write a Business Letter & Envelope
  • Presentation Skills Training

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It is increasingly common to be asked to do a presentation as part of an interview. However, these presentations often have several important distinctions from others.

Fortunately, as long as you know what to expect, you can plan accordingly and make sure that your presentation is remembered for all the right reasons.

Forewarned is Forearmed

You have been invited to an interview for a job. The invitation to interview, however, has a paragraph at the bottom that says that, as part of the interview, you will be expected to present briefly (and a time limit is almost always given, usually five to ten minutes) on a given topic. You may be given a title, or asked to develop one.

There are a number of questions to which you may find it helpful to know the answers. For example:

  • Will the presentation be in the same room as the interview?
  • Will the interview happen first, or the presentation?
  • Will you have access to a laptop and projector or similar?
  • How many people will you present to?

You have a choice: do you phone up and ask, and risk looking a bit nervous, or do you just hope for the best?

The decision is really up to you. It is not unreasonable to ask if you will have access to a projector, and also if you can bring a handout for the interviewers. Other than that, you might have to play it by ear, and see if you feel able to ask more.

Who do you phone? It depends on who has invited you to the interview. If you have been invited by someone in the HR department, then it is not unreasonable to think of it as part of their job to deal with questions like that. If, on the other hand, you have been invited by someone quite senior, you might prefer to get in touch with their secretary or PA instead.

The Skills You Need Guide to Getting a Job

Further Reading from Skills You Need

The Skills You Need Guide to Getting a Job

Develop the skills you need to get that job.

This eBook is essential reading for potential job-seekers. Not only does it cover identifying your skills but also the mechanics of applying for a job, writing a CV or resume and attending interviews.

Developing the Content of your Presentation

It is reasonably common to ask you to present on something like the key challenges that you think you will face in your first month in the job , or how you plan to organise your induction into the new post .

Don’t panic! They don’t expect you to know what you’re doing before you’ve even started.

They do, however, expect you to have a reasonable idea of how to find out what you need to know.

Consider it your first test. Some good ways to approach information gathering include:

Phone a friend – do you know anyone working in that company or in a similar organisation or area of work? Give them a call, take them out for lunch, and pick their brains about the problems and challenges facing the company, and the area in which you will be working in particular.

Use the internet to do some research – as well as the company’s own website, have a look for news reports linked to the area in which you will be working and see what you can find out.

Use the clues in the job description and person specification – do these include requirements for particular skills that may not normally be associated with that kind of job? That might be a clue to a particular issue in the organisation.

Planning your Presentation

There are some general ideas about planning presentations on our pages Organising your Material and Writing your Presentation .

However, it’s important to think about a few points specific to interview presentations too, particularly:

You won’t be able to say everything that you’ve discovered in the space of five to ten minutes. Cut it down to the three main points that you want to make, and remember to emphasise that these are the three key areas.

What kind of visual aid will you use? If you are permitted to provide a one-page handout, how will it support your presentation?

How will you make your presentation stand out from among the crowd, in a good way? You may decide to do this by just being the best, or you could try starting by saying something memorable. Outrageous can work, but it can also be a bit risky, especially if you don’t know your interviewers. It depends a bit on the organisation and also the industry, so you will be best placed to decide what you can get away with.

Providing a Handout

Your one-page handout is what your interviewers will look at to remind them of your presentation. It therefore needs to showcase both the content of your presentation and your ability to summarise and show something in a brief visual form.

You could, of course, simply list your three key points, together with a few sentences about each one to summarise what you said. That will be perfectly acceptable.

But you could also produce something unique to you that showcases your thinking: a mind map, perhaps, or a visual summary of the situation, like a ‘rich picture’.

It does depend on how you think but, for more ideas, take a look at our page on Creative Thinking .

Ideally, you should use your handout as your notes for your presentation too, as it demonstrates that it really does capture your key points.

Handling Unusual Circumstances

You may well walk into your interview and find that something totally unforeseen has occurred.

For example, you have been told that you will be able to use PowerPoint, but there’s no laptop and projector because the interviewers have forgotten to organise it.

Don’t be thrown. Everyone else will be in the same situation.

Instead, use it as an opportunity to demonstrate that you are not put out by something unexpected since this is a valued skill. For example, have an alternative to slides, such as a one-page handout, or make a joke about technology always letting everyone down at crucial moments.

Your ability to handle problems in a good-humoured way will not go unnoticed.

Delivering your Presentation

You are unlikely to be expected to stand and deliver a presentation in an interview, because the room is likely to be very small.

However, it’s worth saying something like:

“ I think I’ll sit, as it’s a bit formal to stand. Unless of course you’d prefer me in full presentation mode? ”

They can then say if they want to see you do a formal presentation.

If you have been given a time limit for your presentation, do not go over it . You may have chosen not to practise fully, so as to be more spontaneous. However, be alert to how long your presentation is taking, and be ready to cut it short if necessary.

Do not rely on being able to see a clock in the room.

Instead, either take a clock that you can put on the table in front of you, or take off your watch, and place it where you can see it clearly at a glance.

It’s not a good idea to keep glancing at a watch on your wrist, as it is an off-putting piece of body language.

People are conditioned to read it as ‘ I don’t really have time for you ’, and this isn’t the impression that you want to give your interviewers, even inadvertently.

Remember to speak slowly and clearly, and check that your interviewers look like they have understood your points. Be alert for any body language that suggests lack of interest or disagreement, as you may want to develop those points further.

Make sure that you clearly conclude your presentation by summarising your key points, before inviting questions from the interview panel.

Presenting in a remote (online) interview

It is not unreasonable to be asked to make a presentation in an online interview.

However, it brings some additional challenges on top of presenting in person.

First, you need to be confident that you will be able to handle the technology , and share your slides with the interviewers. If you have not done this before, you have a choice. You can avoid having slides altogether, email through a one-page handout before the interview, or ask someone for help beforehand so that you know how to share your slides.

Second, you need to think about how you will appear . The section on presenting in our page on Remote Meetings and Conferences may be helpful here.

One Final Message…

Above all, remember that you will be at your best if you are relaxed and confident.

This is hard in any interview situation, but you are testing whether you want to work there as much as they are assessing you. Be yourself, as much in the presentation as in the interview itself. Focus on presenting you: your ideas, your plans. You will then have the best chance of getting the job if it is the right job for you.

Continue to: Interview Skills Coping with Presentation Nerves Dealing with Questions

See Also: Tricky Interview Questions and How to Answer Them Creating and Delivering the Perfect Job Interview Presentation The Most Important Skills for Job Assessments

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Facebook CEO Mark Zuckerberg speaks at Facebook headquarters in Menlo Park, Calif. Jan 15, 2013.

Eight tips on how to make your interview presentation shine

Excellent communication is a key skill in any role. To find the best candidates, employers may ask you to present your ideas

  • How to prepare for weird interview questions
  • What to wear for a job interview
  • Looking for a job? Explore the range of vacancies on Guardian Jobs and find the perfect role for you

Today, 89% of global professionals believe that communicating with clarity directly impacts their career and income , so with the high number of candidates vying for jobs, it is more important than ever to feel confident about sharing or pitching ideas – particularly in pressurised interview scenarios.

As you face the interview stage, it’s increasingly likely that an employer will ask you to visualise your achievements and skill set in the form of a live presentation. Sales, marketing, public relations and teaching are just some of the careers which often request that candidates prepare a presentation to deliver live during the job interview. While you should not expect to give a presentation for entry-level jobs, they are becoming a staple in more senior roles across industries. If presenting and clear communication are part of the job role, there is a strong chance that you may be asked to provide a flavour of what you can do.

It is easy to feel overwhelmed by the prospect of presenting at a job interview, and even a little intimidated. Creating a dynamic and engaging presentation that effectively communicates your ideas is often easier said than done, and this is a frequent frustration shared by jobseekers when applying for roles. It is not just sales professionals that are required to update their CVs and make them more visually compelling and memorable. Presentations are necessary for a wide range of industries, including fashion, graphic design, education and financial services.

Regardless of the job you are applying for, candidates are keen to make their presentations both memorable and engaging. However, many often fall at the first hurdle and overdo it by creating an extraneous deck of long static slides. But don’t fear – there is a wide range of alternatives now available that can help even those with limited technological skills get their point across and dazzle their interviewer.

Here are eight expert tips on how to make your ideas shine through preparing and delivering a world class presentation:

1. Brainstorm without borders

From the outset, it is important to set aside time for brainstorming. Running your ideas past a friend or partner is a useful way to gain a fresh perspective, but you may find you need some additional help from elsewhere along the way. Many cloud based presentation software packages allow real time collaboration between users online, so ideas can be shared instantly and inspiration can be gained from the work of others across the globe.

2. Choose the right technology

It is important that you choose a mode of presentation that you can operate with ease. You can make the ideas flow better by keeping the work in a platform or programme that guides the entire process, from preparation through to presentation. However, make sure you take care with appearances – there are a range of tools that are certain to impress more than the tried and tested traditional style of PowerPoint, and different programmes reflect different skills.

For example, PowToon is a free animated presentation software that may be best put to the test by animators or graphic designers. Another option is Prezi, an online tool which offers a 3D open canvas for presentations. For a more simplified version of PowerPoint, Google Drive Presentation allows multiple users to view or collaborate on the document online.

3. Have a clear structure

Structure can go a long way to boost your confidence and ensure you give a stellar performance. Make sure from the outset that you have a clear understanding of each of the relevant sections of the presentation. Each part of the presentation should naturally follow from the other. Introduce the subject: tell the audience what your presentation is about. Explain the points you wish to convey. End with a summary of your points.

4. Rehearse

Rehearsing is essential to feeling energetic on the day. Find what works best for you: speaking out loud to yourself in the shower, snatching up presentation tactics from Ted videos or familiarising yourself with your presentation over and over. Keep it short and sweet. Remember to check with your interviewer if they’d prefer to keep the presentation open to questions anytime, or save them until the end.

5. Learn to channel nervous energy

Be wary of becoming too animated – waving hands can distract from your idea. The key is to relax but stay alert. Remaining calm, composed and confident in your delivery will help keep your audience’s attention on the content.

6. Talk naturally

Reading words off static slides is nobody’s idea of an exciting presentation. Prepare in advance and talk to your audience in a conversational (but not too chatty) tone. Even though the floor is yours, think of the presentation as a two-way conversation as your interviewer is following your chain of ideas.

7. Make eye contact

Connecting with your audience is essential to retain their interest. Once you start making eye contact, it will also make the presentation more comfortable for you – you can feel that you are truly part of an exchange of ideas.

8. Answer questions honestly and concisely

This is your chance to gauge the interest of your interviewer and explore knowledge and ideas that you could not fit into the presentation. However, if you don’t know the answer to a question, it is perfectly fine and even appreciated to say so, and offer to provide further information at a later date.

The key to effectively communicating ideas is translating them into a narrative that captivates or persuades your audience. For inspiration, go online and learn from others who do this well. There is no harm in using online resources to collaborate on a global scale.

Drew Banks is head of international at Prezi .

Looking for a job? Browse Guardian Jobs for your next career step.

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Top 10-Minute Interview Presentation Templates with Samples and Examples

Top 10-Minute Interview Presentation Templates with Samples and Examples

Pratibimb Shukla

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In today's fierce job market, making a lasting impression on potential employers is crucial. For individuals having trouble crafting a powerful personal presentation, "10 Minute About Me PowerPoint Slides" is a lifesaver. Effective self-presentation is crucial for business meetings and employment interviews, and this imaginatively created template is the ideal answer.

To ace your upcoming interviews, check out our Blog on How To Prepare For a Job Interview With Samples And Templates.

This blog post examines the value of a polished self-introduction and demonstrates how to turn the game using the included PowerPoint template. The blog offers readers advice on how to construct a thorough and impressive self-introduction by using various slides, including those about the user, their career path, a SWOT analysis, their accomplishments, etc. The blog also highlights the template's adaptability and invites readers to seek assistance from PowerPoint designers or modify presentations to their specifications. This is a call to action to hone your presentation skills and show you have the self-assurance necessary to succeed in your career.

Template 1: 10 Minutes Presentation About Myself PowerPoint Presentation Slides

With its smooth user interface and support for standard and widescreen screen sizes, the PowerPoint template gives presenters choices in their settings. Premium support is advantageous to users and offers helpful guidance for practical use. With an emphasis on a 10-minute presentation, this template's one-step design efficiently assists users in providing crucial information about themselves for a professional presentation, academic assignment, or job interview. This template enhances the user experience overall and expedites the creation of presentations, making it a valuable tool for various audiences.

10 Minutes Presentation About Myself

Download Now

Template 2: About Me

This "About Me" template offers a versatile way to communicate your identity, personally and professionally. It provides a concise "Personal Profile," an extensive "Professional Experience," "Education," and a specific "Achievements" area where users can highlight their subject-matter expertise. A personal touch is added in the "Hobbies" part, while various talents are covered in the "Skills and Languages" section. With an adjustable "Contact Information" section, the template guarantees smooth contact and offers flexibility for an interesting self-presentation according to each person's requirements.

About Me (Option 2 of 2)

Template 3: Path to Career

The "Path to Career" template helps users visually plan their professional path from 2007 to 2020 and engagingly presents career milestones. It enables a precise and configurable presentation of one's work trajectory, highlighting accomplishments and improvements, making it perfect for presentations or portfolios. Users can adjust the years to fit their tenure, and the chronological pattern efficiently communicates professional advancement. For individuals who want to engage their audience with a thorough narrative about their professional development, this template offers a potent visual aid.

Path to Career (Option 2 of 2)

Template 4: SWOT Analysis

The SWOT analysis template leads users through a strategic evaluation by first highlighting internal strengths, then addressing weaknesses for development, looking for growth opportunities, and assessing threats to control risks. This methodical technique starts with a positive openness, fosters self-awareness, supports forward-looking optimism, and ends with a careful evaluation of potential obstacles. It gives users the ability to make strategic decisions based on an in-depth examination of both internal and external variables.

SWOT Analysis (Option 1 Of 2)

Template 5: Training

The "Training" preset is an adaptable tool made to enhance the way information connected to training is presented. Whereas the training module or course title is a placeholder in the section "Description 1". Users are given the option to customize the information according to their training needs in "Description 2". This adjustable feature guarantees smooth modification, whether changing specifics of training outcomes, modules, or techniques. The adaptability that is repeated in "Description 3" highlights the user's capacity to change the text and creates a flexible theme that is consistent across the template.

Training

Template 6: Case Study

Using the case study template, users can tell comprehensive stories about problems, solutions, and outcomes flexibly. The challenge section, which states the problem in plain terms, comes first. Users can further highlight their creative thinking and experience in the Solutions part, while the Results section summarizes the findings. This template is helpful for professionals who wish to convey their problem-solving abilities and showcase their achievements in a concise and captivating way.

Case Study

Template 7: Experience Project

The "Experience Project" preset is a potential instrument that enables experts to showcase their accomplishments connected to projects. Whether it's describing the specifics of Project 1, emphasizing the accomplishments of Project 2, stressing the distinctiveness of Project 3, or providing an overview of the main ideas of Project 4, with the help of this feature, professionals can make dynamic and captivating presentations that effectively convey their project experiences. This makes it a priceless tool for anyone hoping to impress potential clients, stakeholders, or employers with a visually appealing presentation of their project work.

Experience - Projects

Template 8: Skills

The "Skills" template is an easy-to-use and eye-catching tool that allows people to highlight their abilities. It more successfully draws attention to essential characteristics like creativity, teamwork, flexibility, and goal orientation by adding "Skills - Set" and more visually appealing signage. The template's minimalism guarantees clarity without being overbearing on the audience. Perfect for a resume, portfolio, or LinkedIn profile, it graphically emphasizes key competencies, making it an invaluable tool for professionals wishing to give a concise and captivating synopsis of their qualifications to prospective employers or partners.

Skills

The "10 Minute PowerPoint Presentation" might be a valuable tool for overcoming the anxiety associated with presenting oneself in business meetings and interviews. These creatively and precisely designed templates offer a comprehensive how-to for exhibiting your accomplishments, abilities, professional path, and more in just ten minutes. Users can customize their presentations to leave a lasting impression by following the blog that goes along with this template, which offers helpful customizing guidance. This tool is revolutionary for anyone navigating the cutthroat job market since it offers a well-organized, eye-catching platform for showcasing confidence. With this customizable and easy-to-use PowerPoint template, you can make your presentations shine.

To get more exciting "About Myself" templates, Click here ! And read our blog on Top 10 Templates for Presentation About Myself with Samples and Examples.

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Top 20 Presentation Interview Questions & Answers

Master your responses to Presentation related interview questions with our example questions and answers. Boost your chances of landing the job by learning how to effectively communicate your Presentation capabilities.

presentation interview method

Mastering the art of delivering a captivating presentation is an invaluable skill that transcends industries and job titles. Whether you’re pitching to potential clients, sharing insights with colleagues, or inspiring an audience at a large conference, your ability to communicate clearly, engage listeners, and convey information effectively can be a game-changer in your professional journey.

But what makes a great presentation? How do you prepare content that resonates, design slides that captivate, and deliver your message with confidence? In this article, we delve into the key components of crafting and executing a powerful presentation. We’ll provide you with strategic insights, practical tips, and answers to common questions that will help elevate your public speaking skills and enable you to present like a seasoned pro.

Common Presentation Interview Questions

1. how do you tailor a presentation to an audience with varied levels of expertise.

Delivering effective presentations requires understanding the range of expertise within your audience. A speaker must strike a balance, ensuring the content is accessible to novices without being overly simplistic for experts. This question reveals the candidate’s ability to assess audience needs, adapt their message accordingly, and communicate complex ideas in an inclusive manner that engages all participants. Mastery of this skill demonstrates an awareness of the diversity within any group and a commitment to inclusive communication, which is crucial for successful knowledge transfer and audience engagement.

When responding, outline your approach to audience analysis, such as conducting pre-presentation surveys or interviews to gauge expertise levels. Discuss how you would structure your presentation to introduce fundamental concepts while also providing depth for those more knowledgeable. Share techniques for interactive elements that can engage all levels, such as Q&A sessions, and how you might provide supplemental materials for further learning. Highlight past experiences where you successfully managed such a scenario, underscoring your adaptability and consideration for audience diversity.

Example: “ In tailoring a presentation to a diverse audience, I begin with a thorough audience analysis, often leveraging pre-presentation surveys to understand the varying degrees of expertise. This data informs the structure of my presentation, ensuring I lay a foundational narrative that is accessible to novices while incorporating advanced insights to challenge and engage experts. I carefully craft the content to enable a layered approach, where core concepts are clear and additional complexity is introduced progressively.

Interactive elements are pivotal; I integrate Q&A sessions at strategic intervals, which allow for real-time assessment and adaptation to audience needs. These sessions serve a dual purpose: they clarify uncertainties for beginners and open the floor to deeper discussions for seasoned attendees. To cater to ongoing learning, I provide supplemental materials post-presentation, such as advanced reading lists or access to online resources. This approach not only accommodates all levels of expertise during the session but also extends the learning experience beyond the presentation itself. My experience with this method has consistently yielded positive feedback, demonstrating its effectiveness in engaging and educating heterogeneous groups.”

2. What strategies do you employ for maintaining audience engagement during a lengthy presentation?

To keep an audience attentive and invested throughout lengthy presentations, a presenter must understand audience psychology, content structuring, and dynamic delivery. It’s not merely about disseminating information; it’s about crafting a narrative that resonates, using pacing techniques to maintain energy, and incorporating interactive elements to foster active participation. An effective presenter must be adept at reading the room and adapting on the fly, ensuring the material remains relevant and the delivery compelling.

When responding to this question, focus on concrete strategies you use, such as breaking up the presentation into digestible segments, using storytelling techniques, incorporating multimedia, and facilitating audience interaction through questions or activities. Discuss how you monitor audience body language and feedback to make real-time adjustments, ensuring your presentation is a dialogue rather than a monologue. Highlight your ability to weave in anecdotes or analogies that relate to your audience’s interests or experiences, which can create a more personalized and memorable presentation experience.

Example: “ To maintain audience engagement during a lengthy presentation, I segment the content into digestible parts, each with a clear focus and purpose. This modular approach not only helps in keeping the audience’s attention but also makes it easier for them to process and remember the information. I integrate multimedia elements strategically, such as short videos or interactive graphics, to provide a visual break and reinforce key points.

I employ storytelling techniques, crafting a narrative that connects the dots between the data and the real-world implications. This not only humanizes the content but also makes it more relatable and engaging. To ensure the presentation remains a dialogue, I incorporate moments for audience interaction. This could be through direct questions, quick polls, or even small group discussions if the format allows. I’m always attuned to the audience’s body language and feedback, ready to adjust the pace or dive deeper into topics that resonate. By weaving in relevant anecdotes and analogies, I create a personalized experience, making the content stick and the presentation memorable.”

3. Describe your process for distilling complex information into understandable slides.

Bridging the gap between intricate, detailed data and the audience’s comprehension is a key aspect of presentations. The ability to synthesize and simplify complex information is not just about making slides—it’s about grasping the essence of the data, identifying the key messages, and crafting a narrative that resonates. This skill demonstrates a presenter’s capacity to think critically, focus on what’s most important, and communicate effectively, ensuring that the audience walks away with the intended knowledge without being overwhelmed by technicalities or jargon.

When responding, outline a structured approach that starts with thoroughly understanding the complex material yourself. Emphasize how you prioritize the most relevant points for your audience’s needs and interests. Discuss your method for creating a storyline or framework that guides the presentation, and mention any tools or techniques you use to make data visually appealing and digestible, such as infographics, analogies, or real-world examples. Be prepared to provide a specific example of a time you successfully transformed a complicated subject into an engaging and informative presentation.

Example: “ My process begins with a deep dive into the material to ensure I have a solid grasp of the subject matter. Once I fully understand the complexities, I identify the key messages that are most pertinent to the audience’s needs. This involves discerning the essential information from the peripheral details, which often requires a critical evaluation of the data’s relevance and impact.

Next, I construct a narrative that not only conveys these key points but also tells a compelling story. This narrative framework is crucial as it provides a logical flow that guides the audience through the information without overwhelming them. To enhance comprehension, I employ visual aids such as infographics, which distill data into a more accessible format. I also use analogies and real-world examples to create relatable touchpoints for the audience. For instance, when presenting a complex financial strategy, I once used a simple kitchen recipe analogy to illustrate the step-by-step process, which resonated well with the audience and made the strategy easy to understand and remember.”

4. In what ways have you utilized storytelling within a professional presentation?

Transforming a mundane topic into a captivating journey is the hallmark of an adept storyteller within presentations. Storytelling is not merely a method of conveying information; it’s a powerful tool for engagement, making complex data relatable, and driving a message home. Employers seek individuals who can harness the art of narrative to communicate ideas compellingly, ensuring that key points resonate with their audience long after the presentation concludes.

When responding to this question, articulate how you’ve woven narratives into your presentations to illustrate concepts, humanize data, and create memorable moments. Share specific examples where your storytelling skills have enhanced understanding, fostered emotional connections, or inspired action. It’s essential to convey that your use of storytelling is strategic, intentionally crafted to support the presentation’s objectives and cater to the interests and needs of your audience.

Example: “ In leveraging storytelling, I’ve found that anchoring complex data within relatable narratives significantly enhances comprehension and retention. For instance, when presenting market analysis, I’ve utilized customer journey stories that encapsulate data points within the lived experiences of representative personas. This approach not only humanizes abstract figures but also fosters empathy, enabling stakeholders to grasp the practical implications of trends and figures.

Additionally, I’ve employed storytelling to catalyze action, particularly during strategic pitches. By crafting a narrative arc that mirrors the classic hero’s journey, I’ve positioned the product or initiative as the ‘hero’ equipped to overcome the audience’s challenges, which are framed as the ‘villain’. This technique not only makes the presentation more engaging but also aligns the audience’s emotional investment with the desired outcome, often resulting in a compelling call to action that resonates on both an intellectual and emotional level.”

5. Share an example where you had to adjust your presentation style on the fly due to unforeseen circumstances.

Adaptability and audience engagement are critical components of effective presentation skills. When unforeseen circumstances arise—such as technical difficulties, an unexpected change in audience demographics, or a drastic shift in the mood of the room—presenters must be capable of pivoting quickly and effectively. This question allows interviewers to assess a candidate’s ability to think on their feet, demonstrate flexibility, and maintain composure under pressure. It also reveals how a candidate can tailor their communication to suit the audience’s needs and still achieve the presentation’s objectives, even when conditions are less than ideal.

When responding, it’s crucial to describe a specific instance that showcases your adaptability without losing sight of your presentation goals. Begin by outlining the initial plan and the unexpected issue that arose. Then, detail the changes you implemented, explaining why you chose that particular adjustment and how you kept your audience engaged. Conclude with the outcome, emphasizing how your quick thinking and flexibility led to a successful presentation despite the challenges.

Example: “ In one instance, I was delivering a presentation to a diverse group of stakeholders when I noticed a significant portion of the audience was not fully engaged, likely due to varying levels of familiarity with the topic. Recognizing this, I pivoted from the planned technical deep-dive to a more high-level approach, interspersing relatable analogies and interactive elements to foster a more inclusive atmosphere. This shift not only recaptured the audience’s attention but also encouraged a dialogue that allowed for a more tailored and dynamic presentation.

The adjustment resulted in a positive shift in the room’s energy, with increased participation and pertinent questions that enriched the session. Post-presentation feedback underscored the effectiveness of the adaptation, with attendees expressing appreciation for the accessible content and the interactive nature of the experience. The ability to read the room and seamlessly modify the delivery ensured that the presentation’s objectives were met and the message was successfully conveyed to all participants.”

6. Outline your approach to handling challenging questions from the audience post-presentation.

Fielding challenging questions after delivering a presentation is where a presenter demonstrates their depth of knowledge and composure. This question is a litmus test for a candidate’s expertise on the subject matter, their critical thinking skills, and their capacity to maintain professionalism under pressure. It also reveals how well they can think on their feet and manage potentially adversarial situations, ensuring that the presentation’s objectives are not undermined by a tough Q&A session.

When responding to this question, articulate a structured approach that includes active listening, acknowledging the questioner, and providing a clear, concise, and confident answer. If unsure about a question, it’s acceptable to admit it and offer to follow up with a more informed response later. It’s vital to stay calm and respectful, using the opportunity to further demonstrate your expertise and enhance the audience’s understanding of the topic.

Example: “ In addressing challenging questions post-presentation, my initial step is to ensure that I fully comprehend the inquiry by actively listening and, if necessary, seeking clarification. This not only shows respect to the questioner but also allows me to tailor my response more effectively. I acknowledge the question and the individual asking it, which maintains a positive and engaging atmosphere.

When formulating a response, I prioritize clarity and conciseness, drawing upon relevant data and examples to substantiate my points. If the question touches on an area outside my immediate expertise, I maintain transparency by acknowledging the limits of my current knowledge. In such cases, I commit to providing a detailed follow-up after consulting additional resources or colleagues. This approach not only upholds my credibility but also demonstrates a commitment to accuracy and ongoing learning. Throughout the interaction, I remain composed and courteous, leveraging challenging questions as opportunities to deepen the audience’s understanding and to reinforce key messages from my presentation.”

7. What is your experience with using interactive elements in presentations?

Enhancing understanding, retention, and participation are the goals of incorporating interactive elements in presentations. They transform passive listeners into active participants, fostering a dynamic exchange of ideas and ensuring the message is not just heard but experienced. Employers are looking for individuals who can leverage these tools to create memorable and effective presentations that stand out in an era where attention spans are short and the need to impactfully convey information is high.

When responding to this question, it’s essential to provide concrete examples of when you have incorporated interactive elements such as real-time polls, Q&A sessions, or interactive demonstrations. Discuss the impact these elements had on the presentation’s effectiveness, how they helped you achieve your objectives, and the feedback received. This demonstrates your understanding of the value of interactivity and your ability to successfully implement it.

Example: “ Incorporating interactive elements into presentations has been a key strategy in my approach to engaging audiences and reinforcing key messages. For instance, I’ve utilized real-time polls during market analysis presentations to gauge audience sentiment, which not only captures attention but also provides immediate data to tailor the discussion. The dynamic nature of the poll results sparks a conversation and allows me to address specific interests or concerns on the spot, making the presentation more relevant and impactful.

Additionally, I’ve leveraged Q&A sessions effectively by integrating them at strategic points in the presentation rather than leaving them for the end. This ensures that the content remains fresh in the audience’s mind and encourages a more active participation, leading to a deeper understanding of the material. The feedback from these sessions has consistently highlighted their effectiveness in making the presentations more memorable and informative, as they foster a two-way dialogue that enriches the experience for both the audience and myself as the presenter.”

8. Detail how you measure the effectiveness of a presentation.

Gauging the effectiveness of a presentation is essential for continuous improvement and ensuring that the intended message resonates with the audience. Effectiveness can be measured through various quantitative and qualitative metrics, such as audience engagement, comprehension, feedback, and the subsequent actions taken by attendees. A skilled presenter knows that the success of a presentation extends beyond the applause—it’s about the lasting impact and the ability to drive the audience toward a desired outcome or understanding.

When responding to this question, you should discuss specific methods you use to evaluate your presentations. For instance, you might mention using real-time polls or surveys to gather immediate audience reactions, employing Q&A sessions to gauge understanding, or analyzing post-presentation feedback forms. You could also talk about tracking the implementation of ideas or strategies presented, or following up with attendees to see how the information has impacted their work or perspective. It’s important to convey that you have a systematic approach to evaluation and that you use these insights to refine your presentation skills and content.

Example: “ To measure the effectiveness of a presentation, I employ a combination of quantitative and qualitative metrics. Immediately following the presentation, I utilize real-time audience engagement tools, such as polls or interactive Q&A sessions, to assess understanding and retention of the content. This provides instant feedback on the clarity and impact of the presentation, allowing me to gauge whether the audience is aligning with the intended message.

In the days following the presentation, I distribute post-presentation surveys to collect more reflective feedback on the content, delivery, and overall value provided. I analyze this data to identify patterns and areas for improvement. Additionally, I track the long-term effects by following up with attendees to understand how they have applied the information or strategies discussed. This not only helps in assessing the practical impact of the presentation but also informs future presentations, ensuring that they are tailored to foster actionable outcomes and sustained engagement.”

9. Have you ever experienced technical difficulties during a presentation and how did you handle it?

Handling technical difficulties during presentations is a common challenge that can test a presenter’s composure and problem-solving skills. The ability to handle such disruptions showcases flexibility, preparedness, and professionalism. Employers are interested in how potential candidates deal with unexpected challenges and maintain their ability to communicate effectively under pressure. They also look for evidence of a candidate’s technical acumen and whether they have a plan B, such as backup materials or alternative methods to convey their message when technology fails.

When responding, it’s crucial to recount a specific instance where you faced technical difficulties, emphasizing your thought process and actions taken to resolve the issue. Highlight your calm demeanor, your quick thinking to implement a solution, or your decision to proceed without the aid of technology, if necessary. If you had contingency plans in place, such as printed handouts or a whiteboard illustration, mention these. Demonstrating that you can keep your audience engaged despite setbacks will illustrate your resilience and capability as a presenter.

Example: “ Absolutely, technical difficulties are almost an inevitable part of modern presentations. On one occasion, I was in the midst of a critical presentation when the projector suddenly failed. Without skipping a beat, I shifted to a whiteboard to illustrate the key points while the technical issue was being addressed. This not only demonstrated my ability to adapt quickly but also my preparation; I had ensured that the main points could be communicated without reliance on slides. Meanwhile, I engaged the audience with relevant questions to maintain their attention and encourage participation, turning the potential disruption into an interactive discussion.

In another instance, the presentation software crashed, and it was clear that a quick fix was not available. I had anticipated such a scenario and brought printed copies of the slides as a backup. I distributed these to the audience and proceeded with the presentation, effectively turning it into a guided discussion. These experiences have reinforced the importance of always having a Plan B, whether it’s a hard copy of the presentation or an alternative method of delivery, ensuring that the message is conveyed effectively regardless of technological challenges.”

10. Which software platforms are you proficient in for creating compelling visual aids?

Crafting compelling visual aids is a crucial aspect of presentations, as they are the visual voice of the speaker’s ideas. Proficiency in a range of software platforms demonstrates versatility and the capacity to tailor the presentation to the audience’s needs and the context of the information. It also suggests an awareness of current technologies and an aptitude for visual storytelling, which are valuable in creating engaging, informative, and memorable presentations.

When responding to this question, it’s best to list the specific software platforms you’re skilled in, such as PowerPoint, Prezi, Keynote, Adobe Creative Suite, Canva, or any other specialized tools you might use. Provide examples of presentations you’ve created using these platforms and discuss how you leveraged their unique features to enhance your message. If possible, share anecdotes about how your visual aids positively influenced the outcome of a presentation or helped convey complex information in an accessible manner.

Example: “ I am proficient in a variety of software platforms that are essential for creating compelling visual aids, including PowerPoint, Prezi, Keynote, and Adobe Creative Suite, with a particular emphasis on Illustrator and Photoshop for custom graphics. Additionally, I am adept at using Canva for quick yet professional designs when time is of the essence.

In leveraging PowerPoint, I have utilized its advanced animation and transition capabilities to craft a narrative flow that underscores key points, ensuring the audience remains engaged throughout the presentation. With Prezi, I’ve created dynamic, non-linear presentations that are particularly effective for storytelling and keeping viewers intrigued by the spatial journey. For executive briefings, I’ve turned to Keynote for its clean design aesthetics and seamless integration with Apple products, which often match the technological preferences of the audience. Adobe Creative Suite has been my go-to for developing high-quality, original graphics and editing images to a professional standard, ensuring that every visual element is tailored to the presentation’s message. These tools, combined with a strategic approach to visual storytelling, have consistently led to successful outcomes, such as securing stakeholder buy-in or simplifying the communication of complex data.”

11. Relate a time when you had to present a topic outside your area of expertise.

Showcasing flexibility, the ability to research comprehensively, and the skill to learn quickly are essential when conveying information on unfamiliar topics. It also demonstrates confidence and the competence to step outside one’s comfort zone, which are indicative of a growth mindset and leadership potential. Interviewers are looking for evidence of how you approach the challenge of presenting on an unknown subject, the strategies you use to become knowledgeable, and how you ensure that the information is understood by your audience.

When responding to this question, focus on a specific instance where you had to present on an unfamiliar topic. Detail the steps you took to familiarize yourself with the subject matter, including any research or learning methods you employed. Discuss how you ensured your presentation was engaging and understandable, and reflect on the outcome. Highlight any feedback you received and what you learned from the experience, emphasizing your adaptability and commitment to professional development.

Example: “ When tasked with presenting a topic outside my expertise, I immediately immersed myself in intensive research, seeking out the most current and relevant information from credible sources. I prioritized understanding the fundamental concepts and terminology to ensure I could speak with confidence and clarity. To make the material engaging, I employed storytelling techniques, relating the new information to common experiences and using analogies that resonated with the audience’s background.

During the presentation, I focused on interactive elements, such as Q&A sessions, to foster a collaborative learning environment. This approach not only enhanced audience engagement but also allowed me to gauge their understanding in real-time, adjusting my delivery as needed. The feedback was overwhelmingly positive, with attendees appreciating the digestible format and the clear conveyance of complex material. This experience underscored the importance of thorough preparation and the ability to translate intricate concepts into accessible content, reinforcing my adaptability and dedication to continuous learning.”

12. How do you ensure that your body language positively contributes to your message delivery?

Nonverbal cues like body language play a significant role in engaging the audience and reinforcing the message during presentations. Your stance, gestures, and facial expressions can either distract from or enhance the clarity and impact of your communication. Presenters who are self-aware and intentionally use their body to add depth to their message ensure that it resonates more powerfully with their audience.

When responding, it’s essential to highlight your awareness of common body language principles, such as maintaining eye contact, using gestures to emphasize points, and adopting an open stance to appear approachable and confident. Discuss your strategies for practicing these techniques, perhaps through videotaping your rehearsals or receiving feedback from peers. Emphasize your commitment to continuous improvement and how you actively work to align your nonverbal communication with your spoken words to deliver a coherent and compelling presentation.

Example: “ In ensuring that my body language aligns positively with my message delivery, I prioritize the synchronization of verbal and nonverbal cues. This involves maintaining steady eye contact to foster engagement and demonstrate confidence, as well as utilizing purposeful gestures that underscore key points, thereby enhancing the audience’s comprehension and retention of the content. An open stance is adopted not only to appear approachable but also to project an aura of confidence and authority.

To refine these techniques, I engage in deliberate practice, often recording my presentations to critically evaluate my body language and its impact on the message conveyed. This self-review is complemented by seeking candid feedback from peers, which provides external perspectives on my nonverbal communication. This iterative process of rehearsal, feedback, and adjustment fosters a heightened awareness of my physical presence and ensures that my body language consistently reinforces the clarity and persuasiveness of my presentations.”

13. What techniques do you use to open and close a presentation memorably?

Understanding the psychological impact of a strong start and finish is crucial for presenters. The opening and closing of a presentation are pivotal moments that can captivate an audience or leave them with a lasting impression. A powerful opening can hook the audience’s attention, while an effective closing can reinforce the key message and call to action, ensuring the presentation’s objectives are achieved.

When responding, highlight specific techniques you employ to engage your audience from the outset, such as starting with a thought-provoking question, a relevant anecdote, or an interesting statistic. Explain how you establish the relevance of your topic to your audience’s interests and needs. For concluding your presentation, discuss methods you use to summarize the main points succinctly and clearly, possibly circling back to your opening hook for a cohesive effect. Mention any strategies you use to inspire or motivate your audience to take action, reflecting on how you ensure your final words resonate and drive home the purpose of your presentation.

Example: “ To open a presentation memorably, I often begin with a compelling hook that directly relates to the core message—this could be a surprising statistic that challenges common perceptions, a brief story that illustrates the stakes involved, or a question that prompts the audience to think critically about the topic. This technique not only captures attention but also sets the stage for the narrative arc of the presentation. It’s crucial to establish the relevance of the topic early on, so I make sure to articulate how the content will address the audience’s interests or solve a problem they care about.

Closing a presentation is just as critical as the opening, as it’s the last opportunity to reinforce the key message. I employ a strategy of bookending, where I circle back to the opening hook, creating a sense of closure and reinforcing the central theme. I summarize the main points succinctly, ensuring they are clear and memorable, and end with a call to action that is both inspiring and practical. This could be an invitation to adopt a new perspective, a challenge to apply the information presented, or a tangible next step they can take. By doing so, I ensure the presentation has a lasting impact and drives the audience toward the intended outcome.”

14. How do you incorporate feedback from previous presentations into future ones?

Incorporating feedback into presentations is an exploration into your ability to self-reflect, adapt, and evolve your approach. It demonstrates whether you see feedback as a gift for growth or as criticism to be dismissed. Employers are looking for individuals who actively seek out and apply constructive criticism to enhance their performance, ensuring their message resonates more effectively with each iteration.

To respond, outline a systematic approach: First, explain how you solicit feedback, whether through formal surveys, informal conversations, or even by observing audience engagement during the presentation. Then, discuss how you analyze this information to identify patterns or specific areas for enhancement. Finally, share examples of how you’ve altered your presentation style, content, or delivery method based on this feedback, leading to tangible improvements in audience reception or desired outcomes.

Example: “ Incorporating feedback into future presentations is a critical aspect of refining and improving the effectiveness of my communication. Following each presentation, I actively seek out both qualitative and quantitative feedback through structured surveys and open-ended discussions. This dual approach allows me to gather specific insights and gauge the emotional resonance of the content with the audience.

Upon collecting the feedback, I conduct a thorough analysis to identify recurring themes or suggestions for improvement. For instance, if multiple participants point out that certain sections were too complex or not sufficiently engaging, I prioritize those areas for modification. I then iterate on the content, simplifying complex ideas or incorporating storytelling elements to enhance engagement. Additionally, if the feedback indicates that the pacing was off or that the visuals were not impactful, I adjust the tempo of my delivery and redesign the visual aids accordingly. This process of continuous refinement, guided by targeted feedback, has consistently led to more dynamic presentations and measurable increases in audience understanding and interaction.”

15. When have you successfully adapted a presentation for multicultural audiences?

Adapting content, tone, and delivery to suit multicultural audiences is paramount when delivering presentations. The ability to navigate the subtleties of cross-cultural interactions ensures your message resonates with everyone in the room, regardless of their background. This skill is particularly valuable in a globalized business environment where teams and clientele are often international.

When responding to this question, recount a specific instance where you tailored a presentation to cater to a multicultural audience. Detail the research and preparation you undertook to understand the cultural expectations and norms of the audience. Explain how you adjusted your language, examples, humor, and even visual aids to be culturally sensitive and engaging. Highlight the feedback you received and how it informed your approach to future presentations, demonstrating continuous learning and adaptability.

Example: “ In preparation for a presentation to a multicultural audience, I conducted thorough research to understand the cultural nuances and communication styles of the participants. Recognizing the diversity in the room, I carefully selected universal themes and designed the content to resonate across cultural boundaries. I avoided idioms and region-specific references that could lead to misunderstandings, and instead, used clear, concise language.

I adapted visual aids to include a variety of cultural contexts, ensuring that imagery and examples were inclusive and relatable. Humor was used judiciously, with a focus on light, universally understandable jokes that did not hinge on cultural knowledge. The success of this approach was evident in the engaged reactions during the presentation and the positive feedback afterward, which highlighted the clarity and inclusiveness of the content. This experience reinforced the importance of cultural sensitivity and has since guided my approach to crafting and delivering presentations to diverse groups.”

16. Describe how you prioritize content when faced with strict time constraints.

Distilling complex ideas into digestible, impactful points is essential when presenting information under tight time constraints. This question serves to reveal your critical thinking and content curation skills. It also sheds light on your understanding of the audience’s needs and your ability to focus on key messages that align with the objectives of the presentation. Employers are looking for your capability to identify what’s most important and to convey it in a clear, concise manner that respects the audience’s time and attention span.

To respond, illustrate your process for determining the priority of content, which might involve identifying the core message, understanding the audience’s level of knowledge on the topic, and considering the outcomes you want to achieve. Share a specific example of a time when you successfully navigated this challenge, explaining how you decided what to include, what to leave out, and how you structured your presentation to ensure it was effective within the allotted time.

Example: “ When prioritizing content under time constraints, my approach is to distill the presentation down to its essence by focusing on the objectives of the presentation and the key takeaways for the audience. I start by identifying the core message and the most critical pieces of information that support that message. I then assess the audience’s existing knowledge and tailor the content to fill gaps or build on their understanding, ensuring that the content is neither too basic nor too complex.

For example, in a recent high-stakes presentation with a 10-minute limit, I was tasked with conveying the potential impact of a new technology. I honed in on the three most compelling benefits of the technology, supported by succinct data points that underscored its value. I omitted technical jargon and detailed methodology, which would have taken up valuable time and potentially lost the audience’s interest. Instead, I structured the presentation to open with a strong, relatable narrative that illustrated the technology’s significance, followed by the key benefits and closing with a clear call to action. This approach kept the presentation within the time frame and resonated well with the audience, leading to a successful outcome.”

17. What methods do you use to foster collaboration during group presentations?

Transforming a collection of individual contributions into a cohesive, impactful performance is the essence of effective collaboration in group presentations. Beyond assessing your skills in orchestrating a group effort, this question seeks to understand your ability to harness diverse perspectives, navigate interpersonal dynamics, and leverage each team member’s strengths to achieve a common goal. It’s about your approach to leadership, your capacity for empathy, and your strategic planning to ensure all voices are heard and integrated into the final product.

When responding, outline a structured approach: start by explaining how you set clear objectives and expectations from the outset. Discuss the importance of creating an inclusive environment where all participants feel valued, mentioning specific techniques like round-robin brainstorming or utilizing digital collaboration tools. Highlight any processes you implement to ensure accountability, such as regular check-ins or progress reports. Lastly, share a brief example from your experience where your methods led to a successful group presentation outcome, emphasizing the positive feedback and results achieved through your facilitation of teamwork.

Example: “ To foster collaboration during group presentations, I begin by establishing clear objectives and expectations, ensuring that each team member understands the goals and their role in achieving them. I create an inclusive environment by employing techniques such as round-robin brainstorming, which guarantees that everyone has a voice, and by leveraging digital collaboration tools like shared documents and real-time editing platforms to facilitate seamless communication and idea sharing.

Accountability is maintained through regular check-ins and progress reports, which help keep the team aligned and focused. For instance, in a recent project, this approach led to the development of a highly engaging presentation that received commendable feedback for its cohesiveness and the way it leveraged each team member’s strengths. The success was evident not just in the outcome, but also in the team’s increased confidence and the client’s satisfaction with our collaborative process.”

18. Give an instance where persuasive presentation skills led to a tangible outcome.

Influencing and persuading an audience to take action or to view a topic from a different perspective is a key element of effective presentation skills. Employers seek individuals who can not only present information clearly but who can also compel stakeholders, sway opinions, secure buy-in, or drive organizational change through their presentations. This question is designed to assess a candidate’s ability to impact decision-making and achieve real-world results through their communication prowess.

When responding, select a specific example that showcases your ability to craft and deliver a persuasive presentation. Focus on the preparation work, the audience analysis you conducted, and how you tailored your message for maximum impact. Discuss the strategies you used to engage the audience, any visual or data-driven aids that supported your case, and how you handled objections or questions. Conclude with the outcome, detailing how your presentation directly influenced a decision, action, or shift in perspective, and, if possible, mention any measurable results that followed.

Example: “ In a recent instance, I developed a presentation aimed at persuading a panel of stakeholders to adopt a new software solution that promised to enhance operational efficiency. I began by conducting a thorough audience analysis, identifying the key concerns and motivations of each stakeholder. This enabled me to tailor the content, focusing on the software’s ability to address specific pain points such as reducing manual errors and streamlining workflow processes.

I employed a narrative structure, anchoring the presentation around a central story of a hypothetical yet relatable scenario where the software dramatically improved productivity. To bolster my argument, I integrated compelling data visualizations that clearly demonstrated the potential return on investment and comparative analyses with existing systems. Throughout the presentation, I engaged the audience with rhetorical questions and interactive elements, maintaining their attention and fostering a collaborative atmosphere.

When faced with skepticism, I addressed questions with evidence-based responses, reinforcing the software’s benefits with real-world success stories from similar organizations. The outcome was a unanimous decision to proceed with implementation, and within six months, the organization reported a 25% increase in operational efficiency, validating the effectiveness of the persuasive strategies employed in the presentation.”

19. How do you maintain coherence when integrating data and statistics into your narrative?

Weaving data and statistics into a narrative without losing the audience’s attention or confusing them is an art form. It requires a clear understanding of the story you’re trying to tell and the role that data plays in that story. It’s not just about presenting numbers; it’s about making those numbers meaningful and relevant to your audience. Employers are looking for individuals who can take complex information and distill it into a compelling, accessible format that supports the overarching message. This skill demonstrates critical thinking, analytical prowess, and the capacity to engage and persuade an audience.

When responding to this question, emphasize your approach to storytelling with data. Discuss how you prioritize the most impactful statistics, use analogies or visual aids to illustrate your points, and ensure each piece of data reinforces the narrative thread. Mention any techniques you use to make complex data more digestible, such as breaking it down into simpler terms, building it up piece by piece, or relating it to something familiar to the audience. The goal is to show that you can make data a tool for storytelling rather than a stumbling block.

Example: “ To maintain coherence when integrating data and statistics into a narrative, I prioritize selecting data points that directly support the story’s core message. This involves a careful curation process where I identify the most impactful statistics that align with the narrative’s objective and resonate with the intended audience. I also use analogies and visual aids to contextualize the data, grounding abstract numbers in concrete and relatable terms. For instance, if I’m presenting on the growth of renewable energy, I might compare the increase in solar panel installations to a familiar concept, like the growth of a city’s population, to make the scale more understandable.

In addition, I employ a progressive disclosure technique, introducing data in layers to avoid overwhelming the audience. I start with a high-level overview, then gradually delve into more detailed statistics as the story unfolds, ensuring each data point is a logical extension of the previous information. This scaffolding approach helps the audience to assimilate complex data in manageable increments. By using these strategies, I ensure that data enhances the narrative, providing evidence and clarity, rather than detracting from the story’s flow and coherence.”

20. Reflect on a moment when you effectively used silence as a tool in your presentation.

Controlling the room and the audience’s attention can be achieved by mastering the art of silence in a presentation. Effective use of silence can emphasize important points, give the audience time to absorb information, and create a dynamic rhythm that keeps listeners engaged. It demonstrates a presenter’s confidence and comfort with the material and the presentation space. Silence can also serve as a non-verbal cue, signaling to the audience that something significant is being communicated, which can heighten interest and focus.

When responding to this question, you should recount a specific instance where you strategically employed a pause. Describe the lead-up to the moment of silence, the audience’s reaction, and the impact it had on the overall presentation. Explain your thought process behind the decision to use silence at that particular juncture and how it contributed to the effectiveness of your communication. Your response should convey your understanding of pacing and your ability to use silence not as an absence of words, but as a powerful communication tool in itself.

Example: “ In a recent presentation on the impact of strategic pauses in speech, I deliberately incorporated a prolonged silence following a key point about the power of pausing to enhance audience engagement. After discussing the cognitive overload that can occur with a constant stream of information, I paused for a full ten seconds. This silence not only allowed the audience to digest the information but also served as a live demonstration of the concept. The room’s dynamic shifted palpably; attendees leaned forward, anticipation built, and when I resumed speaking, the engagement was markedly heightened. This silence punctuated the importance of the point and underscored the effectiveness of the technique.

The decision to use silence at that moment was informed by the understanding that strategic pauses can act as an auditory underline, giving weight to the preceding statement. It was a calculated risk, but the payoff was evident in the audience’s renewed focus and the lively Q&A session that followed. This approach reinforced the message that silence, when used purposefully, is not a void but a tool for emphasizing content and facilitating deeper comprehension.”

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STAR Interview Method PowerPoint Template

Columns Layout for STAR Interview

Interview questions can be tricky. Depending on the complexity of job requirements, the employer may request more than one interview in the hiring process. Different types of interviews help assess a candidate’s qualifications for the job, such as screening, on-site testing, and behavioral and stress interviews. Each type of interview presentation includes techniques and strategies to conduct assessments, especially in the case of behavioral analysis, where questions are more challenging, and the candidate has to think on the spot. STAR method has been introduced for a structural approach to behavioral questions.

STAR stands for:

  • Situation – Describe the background and context of the situation. These are the details from past work experience on specific tasks.
  • Task – Details of responsibility, goals, and challenges
  • Action – It involves steps taken to address the situation and highlight your contribution
  • Result – Explain the impact of actions and lessons learned

STAR method is a great way to prepare for difficult behavioral interviews. The structural approach to answering questions shows the interviewer that the candidate is focused. Moreover, it gives the impression that the applicant can make decisions under pressure.

The STAR Interview Method PowerPoint Template includes 4 slide layout design variations. These include columns, tabular, and matrix diagram templates. PowerPoint templates use different color codes and clipart icons to visualize the 4 steps of the STAR method. These are editable PowerPoint shapes and colors. The users can change these objects or personalize themes according to their interview or resume presentations.

As a part of interview presentations, the STAR Interview Method PowerPoint Template will help communicate competency-based experience. Likewise, the diagram of STAR could be used to train and educate job seekers to ace their interviews. Alternatively, you can download other interview presentation templates for PowerPoint & Google Slides or learn more how to give an interview presentation .

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How To Master the STAR Method For Interview Questions

Mike Simpson 0 Comments

presentation interview method

By Mike Simpson

Updated 6/5/2022.

presentation interview method

Job interviews are stressful, especially when faced with the dreaded behavioral-style interview. Behavioral questions help a hiring manager determine if a candidate also has the skills, experience, and traits to do the job effectively. As Monster puts it, it gives hiring managers an “honest glimpse behind the resume.”

That’s why you need an effective approach to create great answers. Luckily, we’re here to teach you about the STAR method and how, with a little preparation, you can provide answers that are on-point.

What Is the STAR Method?

Considering that behavioral interviews are the second-most popular format , having a strategy is essential. That’s where the STAR method comes into play.

In the simplest sense, the STAR interview method is a technique for answering behavioral interview questions. The STAR method interview approach relies heavily on story-telling strategies. You “show” the hiring manager how you’d handle a situation using examples with a clear beginning, middle, and end for the scenario you present.

“STAR” is actually an acronym in this case. Each letter outlines a component of a great answer, effectively giving you a framework to follow when creating responses to behavioral interview questions.

STAR Stands for Situation, Task, Action & Result

So, STAR stands for Situation, Task, Action, Result. Let’s take a second to break down exactly what each letter means.

The “situation” is the initiating event that launched the scenario you’re about to discuss . For example, getting an assignment from a manager is a situation. The same goes for encountering an obstacle. Essentially, you’re setting the stage with the situation part of the strategy. 

Think of a situation similar to what the interviewer is asking you about that had a successful outcome. It doesn’t necessarily have to be work-related as long as it’s relevant. Remember to include the who, what, where, when, and how.

The “task” is the aspect of the situation you had to manage . You outline the work that was laid before you, giving the hiring manager insights about your role in the equation.

Describe the task you were responsible for in that situation. Keep it specific but concise. Make sure to highlight any challenges you faced.

The “action” is the part where you describe exactly what you did . How did you complete the task you were assigned? What skills did you use? How did you collaborate with? What traits helped you during the journey?

Remember to focus on skills and characteristics the hiring manager will find desirable, primarily by choosing ones that align with the job and company culture. That way, you come across as a stronger match.

The “result” is functionally a closing to the story . You’re discussing what happened after you were given the task and took action.

Share what the outcome of the situation was and how you specifically contributed to that outcome. What did you accomplish? What did you learn? What were the results of your actions?

When to Use the STAR Method

While there is literally an unlimited amount of possible behavioral questions a hiring manager could ask you, there are several specific categories they all fall into:

  • Problem Solving/Planning
  • Initiative/Leadership
  • Interpersonal Skills/Conflict
  • Pressure/Stress

Prior to going in for your interview, make sure you take a hard look at the job you’re applying for and use clues from that to prepare your STAR answers. By picking out what skills the company is specifically looking for or are required for the job, it will help you target your success stories.

Once you have those skills identified, go through your own personal history and background and find success stories that align with those skills.

In fact we we wanted to let you know that we created an amazing free checklist for behavioral questions that covers all the critical info you need when dealing with these tricky types of job interview questions!

Click below to get your free PDF now:

CLICK HERE TO GET THE BEHAVIORAL INTERVIEW CHECKLIST

Common Mistakes While Answering STAR Questions

1. not answering the question at all.

If an interviewer asks you a question and you can’t think of a single specific success story from your past that you can apply to the situation, then tell them that! It’s far better to be honest than make something up.

Of course, this doesn’t mean you get to tell the interviewer to move on to the next question. Instead, you’re going to flip the question back onto yourself and follow up with “…but if I had encountered a situation like that, this is how I would deal with it.”

2. Not being prepared

This one is a no-brainer. Coming up with a story on the spot often means an interviewer is stuck listening to you ramble on and on.

Doing your homework ahead of time means not only will you have your success story prepared, but it will be concise and targeted. We recommend coming up with 3 to 5 success stories that collectively demonstrate a wide variety of common behaviors a hiring manager would be looking for.

3. Being too prepared

Yes, this is possible. You want your story to seem effortless but not so rehearsed as to be robotic. Review your answers before you go in for your interview, but don’t overdo it. Keep it light and conversational rather than rehearsing a story you have practiced word-for-word.

4. Telling a story that is anything but a success

You want the job, right? So why would you tell a story where you fail miserably and learn absolutely nothing from the experience? While it might be a funny story overall, it’s not one that’s going to get you a job.

Telling a story that has absolutely no positive outcome, either from the final results or the lessons you learned, hurts your chances of getting hired; it’s that simple.

5. Telling a story that has nothing to do with the question asked

This goes along with being prepared. Telling a story that is unrelated to the question demonstrates to a hiring manager that you lack focus and attention to detail, two key qualities that every good candidate should possess.

6. Telling a story that makes you seem like an unrealistic superhero

Don’t tell a story where you are “the only employee doing anything right ever.” Nobody is absolutely perfect, and telling a story where you singlehandedly saved the entire company isn’t going to just come off as impossible; it’s going to come off as fiction.

Top 5 Tips for Getting the Most Out of STAR

So, now that you know what you are not supposed to do, let’s focus on what you do need to do to get the most out of the STAR method interview questions.

1. Be prepared

I know we said this above, but it really is a necessity for answering STAR interview questions. Going in with a solid set of targeted success stories will not only make answering them easier for you but will help you highlight to the hiring manager the specific qualities and skills that make you perfect for the position and set you apart from the other candidates.

2. Be specific

The STAR Method is not about being vague and wishy-washy. This goes hand in hand with being prepared. Prior to your interview, you should have identified the skills and qualities the company is looking for. Make sure your stories are specific and targeted. Remember, you need to highlight the behavior that the hiring manager is interested in, and your success story should clearly align with that.

Being vague or general will not only make it difficult for the hiring manager to properly evaluate you, but it will dilute the impact of your success story.

3. Be quantitative

This is very important. Hiring Managers absolutely LOVE numbers, so have solid, tangible results to back up your stories. Did you increase sales for your department by 58% ? Did your actions make your team 89% more efficient? Back up your successes with hard facts and numbers wherever possible.

4. Be concise

Keep your stories short, sweet, and targeted. No extra info or boring details that are irrelevant to the specific question. By embracing brevity, your answers can be more impactful, particularly if you touch on each of the points that make the STAR method of interviewing what it is.

5. Be honest

The last thing you want to do is dazzle your interviewer with a story that isn’t 100% true. Not only do you undermine your credibility down the road if they find out you weren’t honest, but it calls into question their ability to trust you overall…and nobody wants to hire someone they don’t trust.

Example Question and Answer Breakdown

Now that we’ve gone over all this, let’s put it into practice with an example behavioral question and a STAR method interview answer, focusing on problem-solving and initiative with the response.

“Can you tell me about a time you went above and beyond your expected duties?”

Situation : “I was a part of a team working on a presentation meant to help us secure a major new client for our company. The weather was bad, and as a result, my supervisor got caught in a snowstorm and was unable to make it back in time. It looked like we were going to have to cancel the meeting and potentially lose the client.”

Task : “I had been looking for ways to take on more responsibility, so I volunteered to finish up the presentation.”

Action : “I worked with my supervisor via the phone, and between the two of us, we were able to go ahead with the scheduled meeting.”

Result : “As a result of my initiative, we not only landed the client but I was also recommended for a promotion.”

Here’s another question.

“Tell me about a time when you took the lead on a difficult project?”

Here’s our answer broken into the STAR Method. The quality we are highlighting is Leadership:

presentation interview method

STAR Method Interview Questions and Answers

While the options above show you how to break down the answers when you use the interview STAR method, having a few more STAR method examples can help you see how the answers flow once they’re together. Here are a few more STAR interview questions and answers to get you headed in the right direction.

1. Can you tell me about a time you were in a stressful situation and how you handled it?

EXAMPLE ANSWER:

“In my last role, a coworker that was handling a large project for a critical client experienced a medical emergency, taking them out of the office unexpectedly for a significant period. The deadline for their project was looming, and there was no way they’d be back in time to handle it.
“My manager reached out and asked me to take over the project. At this point, there was the equivalent of five days’ worth of work and just three days to get it done. The pressure was significant.
“I began by familiarizing myself with the project requirements, as I didn’t have an in-depth understanding initially. Next, I broke down the remaining tasks into micro-goals, creating a functional roadmap for success. Then, I blocked out each responsibility on my calendar. As I did, I determined that overtime would be necessary, so I quickly secured the needed approval using my plan to outline why it was essential.
“After that, I took a deep breath and got to work. Additionally, I engaged with colleagues to expedite various pieces, such as supporting critical data, allowing me to remain focused. While it was a difficult undertaking, the project was ultimately a success. I completed the work with two hours to spare, and the client was thrilled with the end result.”

2. As a team leader, how do you handle conflict? Tell me about a time when you experienced conflict and what you did to resolve it.

“When I’m overseeing a team, I find that communication and compromise are keys to mitigating conflict. In my current job, I was working with a multi-disciplinary project team to create a new application for a client. There was a debate about the best way to design a particular interface, with two team members having different perspectives based on their unique professional expertise.
“While the conflict could have delayed the project, I acted quickly to ensure that didn’t happen. I met with each team member one-on-one to learn more about their perspective. Along the way, I discovered that one team member didn’t inherently dislike the other’s idea; it was that the approach wasn’t possible based on the technologies used.
“Once I learned that detail, I brought the two colleagues together to oversee a discussion. I outlined the technical constraint, ensuring the other team member knew that was the only reason their colleague didn’t want to move forward with their idea. Then, I worked with them to find a similar solution that was feasible, creating a functional compromise.”

3. Tell me about a time you made a mistake at work

“In my last position, I was responsible for hiring seasonal workers for the first time. We needed to bring in more than a dozen short-term hires and had very little time to do so. While I was meeting with a candidate, it seemed like they had all of the necessary technical ability. However, I ignored a red flag – namely, a negative attitude about training – assuming that their existing skills would make it a non-issue.
“When they came on board, it was clear that their mindset would hinder them from reaching full productivity quickly. Additionally, their attitude negatively impacted other new hires that were taking part in initial training.
“Ultimately, that new hire had to be let go and replaced, which wasn’t ideal. However, it taught me the importance of not overlooking mindset and attitude when choosing candidates. As a result, my subsequent hiring decisions were much better fits, resulting in higher productivity and better retention.”

4. Have you ever had to work with someone you didn’t like? How did you handle that?

“In my last job, I was assigned to a project with a colleague with a work style that didn’t mesh well with mine. I’m generally a planner, and I like to outline my responsibilities in advance, divvying out tasks fairly to make them manageable and easier to track. My colleague favored a more organic approach, essentially deciding what to tackle next as they completed the previous task.
“In the end, this led to a disagreement about how to proceed. However, instead of digging in, I figured there had to be a reasonable compromise. I sat down with them and explained why I favored a planned approach and asked them to let me know why they preferred theirs. Ultimately, I learned that over-planning made them feel constrained, which hampered their creativity.
“With that knowledge, I proposed a solution. We would create a general framework for the entire project, using it as a joint roadmap. Then, as we moved forward, we would take ownership of tasks as needed. That gave them space while giving me structure, allowing us to complete the work on time.”

5. How do you handle setting goals? Can you give an example?

“Generally, I find that goals are beneficial when I need to stay on target. In my last job, I used goal-setting to enhance my personal performance. Initially, I was meeting expectations as a sales professional, but I wanted to exceed them.
“I began by outlining my sales numbers, letting me know where I currently sat. Next, I choose a target, aiming for a 10 percent increase in three months. Then, I broke down what I’d need to do each day to make that happen, such as conducting a specific number of calls or securing a particular number of qualified leads.
“After that, I used the information to create mini-goals for my time. This gave me a functional to-do list that guided me toward success. Ultimately, I was able to reach by target two weeks early, and by continuing with that strategy, achieved a 25 percent increase by the end of six months.”

Putting It All Together

So, the next time you’re meeting with a hiring manager and they ask you a behavioral question, don’t panic. With the STAR method for interviews, you’re prepared. Use the information above to your advantage, ensuring you can create your own amazing responses and stand out from the competition.

FREE : Behavioral Interview Questions PDF Checklist

Ok the next thing you should do is download our handy "Behavioral Interview Questions Checklist PDF ".

In it you'll get 25 common behavioral questions along with tips on how to answer them with the STAR METHOD and the traps you need to avoid ....

All in a beautifully designed pdf Jeff spent hours working on. ---- He made me put that in 😉

presentation interview method

Co-Founder and CEO of TheInterviewGuys.com. Mike is a job interview and career expert and the head writer at TheInterviewGuys.com.

His advice and insights have been shared and featured by publications such as Forbes , Entrepreneur , CNBC and more as well as educational institutions such as the University of Michigan , Penn State , Northeastern and others.

Learn more about The Interview Guys on our About Us page .

About The Author

Mike simpson.

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Co-Founder and CEO of TheInterviewGuys.com. Mike is a job interview and career expert and the head writer at TheInterviewGuys.com. His advice and insights have been shared and featured by publications such as Forbes , Entrepreneur , CNBC and more as well as educational institutions such as the University of Michigan , Penn State , Northeastern and others. Learn more about The Interview Guys on our About Us page .

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STAR Interview Method: A Complete Guide for Acing the Behavioral Interviews

Last updated on April 1st, 2024

STAR Interview Method: A Complete Guide for Acing the Behavioral Interviews

Interviewing is an integral part of the hiring and selection process of the potential candidates and is conducted to filter out the most suited and qualified employees for organizations. Employers use interviews as behavioral tests to analyze and evaluate the personal and professional skills and attributes of individuals applying for the open vacancies.

The personality of the candidate along with their psychological and technical aspects is judged and a final decision is made. The questions asked in the interviews can cause trouble for candidates sometimes and confuse them in many ways.

The STAR interview method provides a great way of tackling any kind of questions that may get asked during an interview. Candidates can easily ace any kind of interview and hiring process by mastering this process and applying its actionable strategies and techniques. This article is a complete guide to what a STAR Interview method actually is, its elements, and how it can be implemented by the candidates during their interviewing processes. 

What is the STAR interview method?

The STAR interview method is a technique through which candidates can answer the questions asked by HR or management of any company effectively by understanding the behavioral aspects and telling relatable and convincing stories. 

So a question may arise here: what does STAR stand for? STAR is actually the acronym for Situation , Task , Action , and Result . 

STAR Model Diagram for PowerPoint

Hence by understanding the different aspects in every question that may get asked by an interviewer, any candidate can handle the complex and tough questions being asked efficiently. These four elements of the STAR model for interview, with their significance, are described in detail as below.

Four basic elements of the STAR interview technique 

STAR job interview technique mainly focuses on four basic elements. These elements are known as Situation, Task, Action, and Result. The STAR model for interview contains four key elements that are further described below.

While applying the STAR method during interviews, the first thing that you need to consider is the situation in which you may find yourself. Describe a situation related to the question and try to relate that situation with the core subject of the question being asked. Remember to relate the situation with the desired end result as well.

In a specific situation, you may find yourself, you also need to describe the tasks and duties that were related to you and how you managed to perform these tasks as well. STAR format requires you to be as specific as possible about your duties in the situation being described.

Now, it is time to tell how well you handled the situation. What were the actions performed by you? How did you provide a solution to the specific problem being faced? You don’t need to mention the activities and responsibilities of your team or a larger group in general. Try to specify your role in the actions being performed so that the interviewer can understand the initiatives and efforts that were related to your own personality and potential role.

What was the end result of your actions during that specific situation? Did you achieve your desired objectives? How much impact did your efforts leave on the overall project’s success? An important point to remember while applying the STAR technique here is that you don’t need to be shy about taking the credit for your successful ventures and initiatives. If your actions brought some good actionable results, mention them as your rewards for efforts you made in that specific situation. 

How to put the STAR Method in action for your interviews?

Using STAR format in your interviews is productive when you follow a proper process in order to decode the questions asked by HR or your interviewer. You can give impressive replies to them by using these simple steps.

1. Choose a suitable example

The beauty of the STAR Interview approach is that it allows you to become as creative as possible in a professional manner. Let’s say you are asked a question and you answer it effectively in a timely manner but by using a totally irrelevant example? Will it impress the employer? Absolutely, not. You need to design a relevant scenario for the question being asked and relate that scenario with it. You can use the storytelling technique in order to make your answer more interactive and appealing to the interviewer. It is also not possible that you can answer every type of question instantly by relating it to a possible situation. You can also ask for some time from the interviewer to think about a suitable example.

2. Design a relevant situation

The next step of the process is to support your arguments and ideas with the most supporting and convincing situation. 

Here you don’t need to be too complex about a situation and then explain all the relevant factors attached to it. You need to paint a picture that is easy to understand and concise. 

The purpose of using the STAR model here is to convince the interviewer about your role in a certain situation being described. 

If the employer asks about a certain goal that you achieved previously, try to formulate and design a situation around your arguments that is credible, relevant, and easy to comprehend.

3. Mention the tasks 

Once you have designed a situation, you need to describe the areas in which you may have played a certain role. Mention your duties and tasks in the particular situation that you have described earlier so that your interviewer can analyze where exactly your skills and expertise fit in.

These tasks are different from the actions and must not be confused with them as here, you will be just describing the certain duties, responsibilities, and tasks that were meant to be performed by you in a particular situation. 

4. Describe your actionable steps and initiatives

At this stage, as the tasks that were ought to be performed by you have already been discussed, you need to mention how you tackled the situation with your actionable steps and initiatives. How did you resolve an issue practically? What were the measures considered by you while proceeding with the solution of a particular problem? This is where you actually shed more light on what exactly was done by you and how you contributed towards a project’s success. Mention any particular plans, softwares, techniques, or tools that were used by you during the project’s progress, if possible.

5. Mention the results

Now is the time to explain the results of your actions and strategies during the overall project’s progress. 

  • How did you add value to a certain project or process? 
  • What results were achieved? 
  • What were the tangible and intangible advantages of your initiatives? 

This is the time when you convince your interviewer about how you left an impact on the overall project’s success. 

The employers are actually looking to the final conclusions and results of your efforts. It may seem appealing to mention what you did and how you did it but the most underrated aspect that candidates usually forget is the mentioning of the results that were achieved through your actions. The interviewing business is looking forward to what exactly you can bring to the table. Mention the numbers, if possible. Ultimately, you will be needed to explain how your actions influenced the overall issue or problem and why your actions mattered in the end.

Making a job presentation taking advantage of STAR Interview methodology

Job presentations are usually required by the companies so that they can judge your communication, negotiation, and technical skills at the same time. You may need to prepare a slide presentation explaining the strengths and skills that are needed for a certain job role. 

By using the STAR framework, you can format your job presentation effectively and influence your audience positively. You can shape the layout of your content and make decisive changes in your interview presentation so that you can easily handle any type of questions that may get asked during a job interview. 

Many tools like PowerPoint and Google Slides and Keynote are widely used for designing and developing slide presentations. Fortunately, you don’t need to develop your presentation from scratch with an easy to handle and use interface of the PowerPoint software, which is the ultimate choice of almost 500 million active users. Our website Free PowerPoint Templates offers thousands of premade PowerPoint templates totally free of cost and you can download any template of your choice with a single click. By making some minor changes according to your customized needs, your own interview presentation will be ready in no time. If you need a specific PowerPoint template that focuses on the STAR interview method entirely, you can download this free STAR Interview PowerPoint template too.

STAR Interview slide design template for presentations

Alternatively, if you are looking for a free STAR Interview Model Template, you can download our free STAR Interview PPT Template design.

Free STAR Interview Method template for PowerPoint

Actionable Examples to answer interview questions using the STAR method

It is a lot easier to understand the STAR method interview questions and answers with some practical examples.

Example # 1

Let’s say an interviewer asks you about a situation where you disagreed with your manager. He asks you about how you managed to resolve that issue. Here is how you can answer this question by using the STAR methodology.

First of all, you need to describe the situation in which you happened to disagree with your manager. You need to specify your job duties and what the disagreement was all about. Then you need to mention some details why you disagreed with your manager. You can elaborate on the situation a bit more but try to make it more concise and understandable so that you maintain the interest of the interviewer during your conversation.

Here, you need to mention your duties and responsibilities in that situation you just described. What were the tasks and duties relevant to you? Why were you involved in that disagreement? You need to mention the deliverables expected from you in that particular situation.

Now, you need to tell exactly how you responded to the situation in which you found yourself. How did you disagree with your manager? What were the arguments and ideas that you used while going into a disagreement with your manager? You need to be clear about what exactly you did and you responded. This will paint a clear picture of your negotiation and communication skills in the mind of the employer.

This is the last and more anticipated part of your conversation. You need to mention the results of your disagreement with your manager. How did it go? Did your manager appreciate your disagreement and value your suggestions? Were your arguments well-received? You need to sound as positive as possible here and try to mention the results in a positive way so that your interviewer can exactly see why he needs to hire you. It is highly favorable to describe the results that ultimately turned around to be in your favor.

Example # 2

For example, the interviewer asks you about the time when you had to work with other departments in order to complete a project . He asks you how managed to complete the project successfully? Here is how you will use the STAR process while answering.

In the first place, you need to describe the situation in which you have to work with the other departments in your company to proceed with a project. You can describe various departments involved in the project. You can mention your and your department’s role as well in the overall project’s success. Ultimately, you will be able to develop a relationship between the different departments involved to evaluate how their cooperation will lead to the ultimate success of the project.

Now, you can explain the different tasks assigned to you and other departments as well. Be as specific as possible while mentioning the tasks. You need to define your job duties along with the responsibilities of other departments as well. You need to explain what exactly is required from all the stakeholders in the project’s progress.

Here, you can explain the actions that were performed by you and your department along with the project’s progress. You also need to mention the role and contributions of the other departments as well during the business journey. Now, you are needed to mention the process by which you collaborated with other departments in order to reach a common goal. What strategies did you use to incorporate all the departments and their professionals in the project’s duration? What was your role in strengthening the team collaboration? How did you manage to complete the task in a timely manner?

The ultimate goal of every project is to deliver some outcome in the end. You also need to describe how you managed to deliver the desired results along with the other departments in the end. Did you accomplish all of your set targets? If some of the objectives were not achieved, what was the reason behind it? Try to explain each and every outcome in a positive manner so that when you describe your role in the ultimate success of your project, your answers may sound appealing to the interviewer. You need to highlight your personal role in the overall project’s success and mention how you collaborated with other teams and managed to accomplish set targets with effective teamwork. 

The STAR interview method is a methodology through which you try to ace your job interviews effectively by using a structured and well-defined approach. It is the acronym for Situation, Task, Action, and Result. By understanding these four elements and designing your answers by considering these parameters, almost all complex and tough interview questions can be answered effectively. When an interviewer asks a question, the first step is to design a situation around that question so that you can relate your answer by telling a story based on that situation. You need to mention the tasks relevant to you and how you performed some actions in order to complete those tasks. Ultimately, you will be required to offer an end result in a positive and appealing manner so that your interviewer can analyze your qualification and suitability for the job role you aspire for. The core purpose of using the STAR interview methodology is to influence the employers in a positive way so that the chances of you getting hired in all of your possible job hunting ventures brighten up.

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presentation interview method

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Chapter 11. Interviewing

Introduction.

Interviewing people is at the heart of qualitative research. It is not merely a way to collect data but an intrinsically rewarding activity—an interaction between two people that holds the potential for greater understanding and interpersonal development. Unlike many of our daily interactions with others that are fairly shallow and mundane, sitting down with a person for an hour or two and really listening to what they have to say is a profound and deep enterprise, one that can provide not only “data” for you, the interviewer, but also self-understanding and a feeling of being heard for the interviewee. I always approach interviewing with a deep appreciation for the opportunity it gives me to understand how other people experience the world. That said, there is not one kind of interview but many, and some of these are shallower than others. This chapter will provide you with an overview of interview techniques but with a special focus on the in-depth semistructured interview guide approach, which is the approach most widely used in social science research.

An interview can be variously defined as “a conversation with a purpose” ( Lune and Berg 2018 ) and an attempt to understand the world from the point of view of the person being interviewed: “to unfold the meaning of peoples’ experiences, to uncover their lived world prior to scientific explanations” ( Kvale 2007 ). It is a form of active listening in which the interviewer steers the conversation to subjects and topics of interest to their research but also manages to leave enough space for those interviewed to say surprising things. Achieving that balance is a tricky thing, which is why most practitioners believe interviewing is both an art and a science. In my experience as a teacher, there are some students who are “natural” interviewers (often they are introverts), but anyone can learn to conduct interviews, and everyone, even those of us who have been doing this for years, can improve their interviewing skills. This might be a good time to highlight the fact that the interview is a product between interviewer and interviewee and that this product is only as good as the rapport established between the two participants. Active listening is the key to establishing this necessary rapport.

Patton ( 2002 ) makes the argument that we use interviews because there are certain things that are not observable. In particular, “we cannot observe feelings, thoughts, and intentions. We cannot observe behaviors that took place at some previous point in time. We cannot observe situations that preclude the presence of an observer. We cannot observe how people have organized the world and the meanings they attach to what goes on in the world. We have to ask people questions about those things” ( 341 ).

Types of Interviews

There are several distinct types of interviews. Imagine a continuum (figure 11.1). On one side are unstructured conversations—the kind you have with your friends. No one is in control of those conversations, and what you talk about is often random—whatever pops into your head. There is no secret, underlying purpose to your talking—if anything, the purpose is to talk to and engage with each other, and the words you use and the things you talk about are a little beside the point. An unstructured interview is a little like this informal conversation, except that one of the parties to the conversation (you, the researcher) does have an underlying purpose, and that is to understand the other person. You are not friends speaking for no purpose, but it might feel just as unstructured to the “interviewee” in this scenario. That is one side of the continuum. On the other side are fully structured and standardized survey-type questions asked face-to-face. Here it is very clear who is asking the questions and who is answering them. This doesn’t feel like a conversation at all! A lot of people new to interviewing have this ( erroneously !) in mind when they think about interviews as data collection. Somewhere in the middle of these two extreme cases is the “ semistructured” interview , in which the researcher uses an “interview guide” to gently move the conversation to certain topics and issues. This is the primary form of interviewing for qualitative social scientists and will be what I refer to as interviewing for the rest of this chapter, unless otherwise specified.

Types of Interviewing Questions: Unstructured conversations, Semi-structured interview, Structured interview, Survey questions

Informal (unstructured conversations). This is the most “open-ended” approach to interviewing. It is particularly useful in conjunction with observational methods (see chapters 13 and 14). There are no predetermined questions. Each interview will be different. Imagine you are researching the Oregon Country Fair, an annual event in Veneta, Oregon, that includes live music, artisan craft booths, face painting, and a lot of people walking through forest paths. It’s unlikely that you will be able to get a person to sit down with you and talk intensely about a set of questions for an hour and a half. But you might be able to sidle up to several people and engage with them about their experiences at the fair. You might have a general interest in what attracts people to these events, so you could start a conversation by asking strangers why they are here or why they come back every year. That’s it. Then you have a conversation that may lead you anywhere. Maybe one person tells a long story about how their parents brought them here when they were a kid. A second person talks about how this is better than Burning Man. A third person shares their favorite traveling band. And yet another enthuses about the public library in the woods. During your conversations, you also talk about a lot of other things—the weather, the utilikilts for sale, the fact that a favorite food booth has disappeared. It’s all good. You may not be able to record these conversations. Instead, you might jot down notes on the spot and then, when you have the time, write down as much as you can remember about the conversations in long fieldnotes. Later, you will have to sit down with these fieldnotes and try to make sense of all the information (see chapters 18 and 19).

Interview guide ( semistructured interview ). This is the primary type employed by social science qualitative researchers. The researcher creates an “interview guide” in advance, which she uses in every interview. In theory, every person interviewed is asked the same questions. In practice, every person interviewed is asked mostly the same topics but not always the same questions, as the whole point of a “guide” is that it guides the direction of the conversation but does not command it. The guide is typically between five and ten questions or question areas, sometimes with suggested follow-ups or prompts . For example, one question might be “What was it like growing up in Eastern Oregon?” with prompts such as “Did you live in a rural area? What kind of high school did you attend?” to help the conversation develop. These interviews generally take place in a quiet place (not a busy walkway during a festival) and are recorded. The recordings are transcribed, and those transcriptions then become the “data” that is analyzed (see chapters 18 and 19). The conventional length of one of these types of interviews is between one hour and two hours, optimally ninety minutes. Less than one hour doesn’t allow for much development of questions and thoughts, and two hours (or more) is a lot of time to ask someone to sit still and answer questions. If you have a lot of ground to cover, and the person is willing, I highly recommend two separate interview sessions, with the second session being slightly shorter than the first (e.g., ninety minutes the first day, sixty minutes the second). There are lots of good reasons for this, but the most compelling one is that this allows you to listen to the first day’s recording and catch anything interesting you might have missed in the moment and so develop follow-up questions that can probe further. This also allows the person being interviewed to have some time to think about the issues raised in the interview and go a little deeper with their answers.

Standardized questionnaire with open responses ( structured interview ). This is the type of interview a lot of people have in mind when they hear “interview”: a researcher comes to your door with a clipboard and proceeds to ask you a series of questions. These questions are all the same whoever answers the door; they are “standardized.” Both the wording and the exact order are important, as people’s responses may vary depending on how and when a question is asked. These are qualitative only in that the questions allow for “open-ended responses”: people can say whatever they want rather than select from a predetermined menu of responses. For example, a survey I collaborated on included this open-ended response question: “How does class affect one’s career success in sociology?” Some of the answers were simply one word long (e.g., “debt”), and others were long statements with stories and personal anecdotes. It is possible to be surprised by the responses. Although it’s a stretch to call this kind of questioning a conversation, it does allow the person answering the question some degree of freedom in how they answer.

Survey questionnaire with closed responses (not an interview!). Standardized survey questions with specific answer options (e.g., closed responses) are not really interviews at all, and they do not generate qualitative data. For example, if we included five options for the question “How does class affect one’s career success in sociology?”—(1) debt, (2) social networks, (3) alienation, (4) family doesn’t understand, (5) type of grad program—we leave no room for surprises at all. Instead, we would most likely look at patterns around these responses, thinking quantitatively rather than qualitatively (e.g., using regression analysis techniques, we might find that working-class sociologists were twice as likely to bring up alienation). It can sometimes be confusing for new students because the very same survey can include both closed-ended and open-ended questions. The key is to think about how these will be analyzed and to what level surprises are possible. If your plan is to turn all responses into a number and make predictions about correlations and relationships, you are no longer conducting qualitative research. This is true even if you are conducting this survey face-to-face with a real live human. Closed-response questions are not conversations of any kind, purposeful or not.

In summary, the semistructured interview guide approach is the predominant form of interviewing for social science qualitative researchers because it allows a high degree of freedom of responses from those interviewed (thus allowing for novel discoveries) while still maintaining some connection to a research question area or topic of interest. The rest of the chapter assumes the employment of this form.

Creating an Interview Guide

Your interview guide is the instrument used to bridge your research question(s) and what the people you are interviewing want to tell you. Unlike a standardized questionnaire, the questions actually asked do not need to be exactly what you have written down in your guide. The guide is meant to create space for those you are interviewing to talk about the phenomenon of interest, but sometimes you are not even sure what that phenomenon is until you start asking questions. A priority in creating an interview guide is to ensure it offers space. One of the worst mistakes is to create questions that are so specific that the person answering them will not stray. Relatedly, questions that sound “academic” will shut down a lot of respondents. A good interview guide invites respondents to talk about what is important to them, not feel like they are performing or being evaluated by you.

Good interview questions should not sound like your “research question” at all. For example, let’s say your research question is “How do patriarchal assumptions influence men’s understanding of climate change and responses to climate change?” It would be worse than unhelpful to ask a respondent, “How do your assumptions about the role of men affect your understanding of climate change?” You need to unpack this into manageable nuggets that pull your respondent into the area of interest without leading him anywhere. You could start by asking him what he thinks about climate change in general. Or, even better, whether he has any concerns about heatwaves or increased tornadoes or polar icecaps melting. Once he starts talking about that, you can ask follow-up questions that bring in issues around gendered roles, perhaps asking if he is married (to a woman) and whether his wife shares his thoughts and, if not, how they negotiate that difference. The fact is, you won’t really know the right questions to ask until he starts talking.

There are several distinct types of questions that can be used in your interview guide, either as main questions or as follow-up probes. If you remember that the point is to leave space for the respondent, you will craft a much more effective interview guide! You will also want to think about the place of time in both the questions themselves (past, present, future orientations) and the sequencing of the questions.

Researcher Note

Suggestion : As you read the next three sections (types of questions, temporality, question sequence), have in mind a particular research question, and try to draft questions and sequence them in a way that opens space for a discussion that helps you answer your research question.

Type of Questions

Experience and behavior questions ask about what a respondent does regularly (their behavior) or has done (their experience). These are relatively easy questions for people to answer because they appear more “factual” and less subjective. This makes them good opening questions. For the study on climate change above, you might ask, “Have you ever experienced an unusual weather event? What happened?” Or “You said you work outside? What is a typical summer workday like for you? How do you protect yourself from the heat?”

Opinion and values questions , in contrast, ask questions that get inside the minds of those you are interviewing. “Do you think climate change is real? Who or what is responsible for it?” are two such questions. Note that you don’t have to literally ask, “What is your opinion of X?” but you can find a way to ask the specific question relevant to the conversation you are having. These questions are a bit trickier to ask because the answers you get may depend in part on how your respondent perceives you and whether they want to please you or not. We’ve talked a fair amount about being reflective. Here is another place where this comes into play. You need to be aware of the effect your presence might have on the answers you are receiving and adjust accordingly. If you are a woman who is perceived as liberal asking a man who identifies as conservative about climate change, there is a lot of subtext that can be going on in the interview. There is no one right way to resolve this, but you must at least be aware of it.

Feeling questions are questions that ask respondents to draw on their emotional responses. It’s pretty common for academic researchers to forget that we have bodies and emotions, but people’s understandings of the world often operate at this affective level, sometimes unconsciously or barely consciously. It is a good idea to include questions that leave space for respondents to remember, imagine, or relive emotional responses to particular phenomena. “What was it like when you heard your cousin’s house burned down in that wildfire?” doesn’t explicitly use any emotion words, but it allows your respondent to remember what was probably a pretty emotional day. And if they respond emotionally neutral, that is pretty interesting data too. Note that asking someone “How do you feel about X” is not always going to evoke an emotional response, as they might simply turn around and respond with “I think that…” It is better to craft a question that actually pushes the respondent into the affective category. This might be a specific follow-up to an experience and behavior question —for example, “You just told me about your daily routine during the summer heat. Do you worry it is going to get worse?” or “Have you ever been afraid it will be too hot to get your work accomplished?”

Knowledge questions ask respondents what they actually know about something factual. We have to be careful when we ask these types of questions so that respondents do not feel like we are evaluating them (which would shut them down), but, for example, it is helpful to know when you are having a conversation about climate change that your respondent does in fact know that unusual weather events have increased and that these have been attributed to climate change! Asking these questions can set the stage for deeper questions and can ensure that the conversation makes the same kind of sense to both participants. For example, a conversation about political polarization can be put back on track once you realize that the respondent doesn’t really have a clear understanding that there are two parties in the US. Instead of asking a series of questions about Republicans and Democrats, you might shift your questions to talk more generally about political disagreements (e.g., “people against abortion”). And sometimes what you do want to know is the level of knowledge about a particular program or event (e.g., “Are you aware you can discharge your student loans through the Public Service Loan Forgiveness program?”).

Sensory questions call on all senses of the respondent to capture deeper responses. These are particularly helpful in sparking memory. “Think back to your childhood in Eastern Oregon. Describe the smells, the sounds…” Or you could use these questions to help a person access the full experience of a setting they customarily inhabit: “When you walk through the doors to your office building, what do you see? Hear? Smell?” As with feeling questions , these questions often supplement experience and behavior questions . They are another way of allowing your respondent to report fully and deeply rather than remain on the surface.

Creative questions employ illustrative examples, suggested scenarios, or simulations to get respondents to think more deeply about an issue, topic, or experience. There are many options here. In The Trouble with Passion , Erin Cech ( 2021 ) provides a scenario in which “Joe” is trying to decide whether to stay at his decent but boring computer job or follow his passion by opening a restaurant. She asks respondents, “What should Joe do?” Their answers illuminate the attraction of “passion” in job selection. In my own work, I have used a news story about an upwardly mobile young man who no longer has time to see his mother and sisters to probe respondents’ feelings about the costs of social mobility. Jessi Streib and Betsy Leondar-Wright have used single-page cartoon “scenes” to elicit evaluations of potential racial discrimination, sexual harassment, and classism. Barbara Sutton ( 2010 ) has employed lists of words (“strong,” “mother,” “victim”) on notecards she fans out and asks her female respondents to select and discuss.

Background/Demographic Questions

You most definitely will want to know more about the person you are interviewing in terms of conventional demographic information, such as age, race, gender identity, occupation, and educational attainment. These are not questions that normally open up inquiry. [1] For this reason, my practice has been to include a separate “demographic questionnaire” sheet that I ask each respondent to fill out at the conclusion of the interview. Only include those aspects that are relevant to your study. For example, if you are not exploring religion or religious affiliation, do not include questions about a person’s religion on the demographic sheet. See the example provided at the end of this chapter.

Temporality

Any type of question can have a past, present, or future orientation. For example, if you are asking a behavior question about workplace routine, you might ask the respondent to talk about past work, present work, and ideal (future) work. Similarly, if you want to understand how people cope with natural disasters, you might ask your respondent how they felt then during the wildfire and now in retrospect and whether and to what extent they have concerns for future wildfire disasters. It’s a relatively simple suggestion—don’t forget to ask about past, present, and future—but it can have a big impact on the quality of the responses you receive.

Question Sequence

Having a list of good questions or good question areas is not enough to make a good interview guide. You will want to pay attention to the order in which you ask your questions. Even though any one respondent can derail this order (perhaps by jumping to answer a question you haven’t yet asked), a good advance plan is always helpful. When thinking about sequence, remember that your goal is to get your respondent to open up to you and to say things that might surprise you. To establish rapport, it is best to start with nonthreatening questions. Asking about the present is often the safest place to begin, followed by the past (they have to know you a little bit to get there), and lastly, the future (talking about hopes and fears requires the most rapport). To allow for surprises, it is best to move from very general questions to more particular questions only later in the interview. This ensures that respondents have the freedom to bring up the topics that are relevant to them rather than feel like they are constrained to answer you narrowly. For example, refrain from asking about particular emotions until these have come up previously—don’t lead with them. Often, your more particular questions will emerge only during the course of the interview, tailored to what is emerging in conversation.

Once you have a set of questions, read through them aloud and imagine you are being asked the same questions. Does the set of questions have a natural flow? Would you be willing to answer the very first question to a total stranger? Does your sequence establish facts and experiences before moving on to opinions and values? Did you include prefatory statements, where necessary; transitions; and other announcements? These can be as simple as “Hey, we talked a lot about your experiences as a barista while in college.… Now I am turning to something completely different: how you managed friendships in college.” That is an abrupt transition, but it has been softened by your acknowledgment of that.

Probes and Flexibility

Once you have the interview guide, you will also want to leave room for probes and follow-up questions. As in the sample probe included here, you can write out the obvious probes and follow-up questions in advance. You might not need them, as your respondent might anticipate them and include full responses to the original question. Or you might need to tailor them to how your respondent answered the question. Some common probes and follow-up questions include asking for more details (When did that happen? Who else was there?), asking for elaboration (Could you say more about that?), asking for clarification (Does that mean what I think it means or something else? I understand what you mean, but someone else reading the transcript might not), and asking for contrast or comparison (How did this experience compare with last year’s event?). “Probing is a skill that comes from knowing what to look for in the interview, listening carefully to what is being said and what is not said, and being sensitive to the feedback needs of the person being interviewed” ( Patton 2002:374 ). It takes work! And energy. I and many other interviewers I know report feeling emotionally and even physically drained after conducting an interview. You are tasked with active listening and rearranging your interview guide as needed on the fly. If you only ask the questions written down in your interview guide with no deviations, you are doing it wrong. [2]

The Final Question

Every interview guide should include a very open-ended final question that allows for the respondent to say whatever it is they have been dying to tell you but you’ve forgotten to ask. About half the time they are tired too and will tell you they have nothing else to say. But incredibly, some of the most honest and complete responses take place here, at the end of a long interview. You have to realize that the person being interviewed is often discovering things about themselves as they talk to you and that this process of discovery can lead to new insights for them. Making space at the end is therefore crucial. Be sure you convey that you actually do want them to tell you more, that the offer of “anything else?” is not read as an empty convention where the polite response is no. Here is where you can pull from that active listening and tailor the final question to the particular person. For example, “I’ve asked you a lot of questions about what it was like to live through that wildfire. I’m wondering if there is anything I’ve forgotten to ask, especially because I haven’t had that experience myself” is a much more inviting final question than “Great. Anything you want to add?” It’s also helpful to convey to the person that you have the time to listen to their full answer, even if the allotted time is at the end. After all, there are no more questions to ask, so the respondent knows exactly how much time is left. Do them the courtesy of listening to them!

Conducting the Interview

Once you have your interview guide, you are on your way to conducting your first interview. I always practice my interview guide with a friend or family member. I do this even when the questions don’t make perfect sense for them, as it still helps me realize which questions make no sense, are poorly worded (too academic), or don’t follow sequentially. I also practice the routine I will use for interviewing, which goes something like this:

  • Introduce myself and reintroduce the study
  • Provide consent form and ask them to sign and retain/return copy
  • Ask if they have any questions about the study before we begin
  • Ask if I can begin recording
  • Ask questions (from interview guide)
  • Turn off the recording device
  • Ask if they are willing to fill out my demographic questionnaire
  • Collect questionnaire and, without looking at the answers, place in same folder as signed consent form
  • Thank them and depart

A note on remote interviewing: Interviews have traditionally been conducted face-to-face in a private or quiet public setting. You don’t want a lot of background noise, as this will make transcriptions difficult. During the recent global pandemic, many interviewers, myself included, learned the benefits of interviewing remotely. Although face-to-face is still preferable for many reasons, Zoom interviewing is not a bad alternative, and it does allow more interviews across great distances. Zoom also includes automatic transcription, which significantly cuts down on the time it normally takes to convert our conversations into “data” to be analyzed. These automatic transcriptions are not perfect, however, and you will still need to listen to the recording and clarify and clean up the transcription. Nor do automatic transcriptions include notations of body language or change of tone, which you may want to include. When interviewing remotely, you will want to collect the consent form before you meet: ask them to read, sign, and return it as an email attachment. I think it is better to ask for the demographic questionnaire after the interview, but because some respondents may never return it then, it is probably best to ask for this at the same time as the consent form, in advance of the interview.

What should you bring to the interview? I would recommend bringing two copies of the consent form (one for you and one for the respondent), a demographic questionnaire, a manila folder in which to place the signed consent form and filled-out demographic questionnaire, a printed copy of your interview guide (I print with three-inch right margins so I can jot down notes on the page next to relevant questions), a pen, a recording device, and water.

After the interview, you will want to secure the signed consent form in a locked filing cabinet (if in print) or a password-protected folder on your computer. Using Excel or a similar program that allows tables/spreadsheets, create an identifying number for your interview that links to the consent form without using the name of your respondent. For example, let’s say that I conduct interviews with US politicians, and the first person I meet with is George W. Bush. I will assign the transcription the number “INT#001” and add it to the signed consent form. [3] The signed consent form goes into a locked filing cabinet, and I never use the name “George W. Bush” again. I take the information from the demographic sheet, open my Excel spreadsheet, and add the relevant information in separate columns for the row INT#001: White, male, Republican. When I interview Bill Clinton as my second interview, I include a second row: INT#002: White, male, Democrat. And so on. The only link to the actual name of the respondent and this information is the fact that the consent form (unavailable to anyone but me) has stamped on it the interview number.

Many students get very nervous before their first interview. Actually, many of us are always nervous before the interview! But do not worry—this is normal, and it does pass. Chances are, you will be pleasantly surprised at how comfortable it begins to feel. These “purposeful conversations” are often a delight for both participants. This is not to say that sometimes things go wrong. I often have my students practice several “bad scenarios” (e.g., a respondent that you cannot get to open up; a respondent who is too talkative and dominates the conversation, steering it away from the topics you are interested in; emotions that completely take over; or shocking disclosures you are ill-prepared to handle), but most of the time, things go quite well. Be prepared for the unexpected, but know that the reason interviews are so popular as a technique of data collection is that they are usually richly rewarding for both participants.

One thing that I stress to my methods students and remind myself about is that interviews are still conversations between people. If there’s something you might feel uncomfortable asking someone about in a “normal” conversation, you will likely also feel a bit of discomfort asking it in an interview. Maybe more importantly, your respondent may feel uncomfortable. Social research—especially about inequality—can be uncomfortable. And it’s easy to slip into an abstract, intellectualized, or removed perspective as an interviewer. This is one reason trying out interview questions is important. Another is that sometimes the question sounds good in your head but doesn’t work as well out loud in practice. I learned this the hard way when a respondent asked me how I would answer the question I had just posed, and I realized that not only did I not really know how I would answer it, but I also wasn’t quite as sure I knew what I was asking as I had thought.

—Elizabeth M. Lee, Associate Professor of Sociology at Saint Joseph’s University, author of Class and Campus Life , and co-author of Geographies of Campus Inequality

How Many Interviews?

Your research design has included a targeted number of interviews and a recruitment plan (see chapter 5). Follow your plan, but remember that “ saturation ” is your goal. You interview as many people as you can until you reach a point at which you are no longer surprised by what they tell you. This means not that no one after your first twenty interviews will have surprising, interesting stories to tell you but rather that the picture you are forming about the phenomenon of interest to you from a research perspective has come into focus, and none of the interviews are substantially refocusing that picture. That is when you should stop collecting interviews. Note that to know when you have reached this, you will need to read your transcripts as you go. More about this in chapters 18 and 19.

Your Final Product: The Ideal Interview Transcript

A good interview transcript will demonstrate a subtly controlled conversation by the skillful interviewer. In general, you want to see replies that are about one paragraph long, not short sentences and not running on for several pages. Although it is sometimes necessary to follow respondents down tangents, it is also often necessary to pull them back to the questions that form the basis of your research study. This is not really a free conversation, although it may feel like that to the person you are interviewing.

Final Tips from an Interview Master

Annette Lareau is arguably one of the masters of the trade. In Listening to People , she provides several guidelines for good interviews and then offers a detailed example of an interview gone wrong and how it could be addressed (please see the “Further Readings” at the end of this chapter). Here is an abbreviated version of her set of guidelines: (1) interview respondents who are experts on the subjects of most interest to you (as a corollary, don’t ask people about things they don’t know); (2) listen carefully and talk as little as possible; (3) keep in mind what you want to know and why you want to know it; (4) be a proactive interviewer (subtly guide the conversation); (5) assure respondents that there aren’t any right or wrong answers; (6) use the respondent’s own words to probe further (this both allows you to accurately identify what you heard and pushes the respondent to explain further); (7) reuse effective probes (don’t reinvent the wheel as you go—if repeating the words back works, do it again and again); (8) focus on learning the subjective meanings that events or experiences have for a respondent; (9) don’t be afraid to ask a question that draws on your own knowledge (unlike trial lawyers who are trained never to ask a question for which they don’t already know the answer, sometimes it’s worth it to ask risky questions based on your hypotheses or just plain hunches); (10) keep thinking while you are listening (so difficult…and important); (11) return to a theme raised by a respondent if you want further information; (12) be mindful of power inequalities (and never ever coerce a respondent to continue the interview if they want out); (13) take control with overly talkative respondents; (14) expect overly succinct responses, and develop strategies for probing further; (15) balance digging deep and moving on; (16) develop a plan to deflect questions (e.g., let them know you are happy to answer any questions at the end of the interview, but you don’t want to take time away from them now); and at the end, (17) check to see whether you have asked all your questions. You don’t always have to ask everyone the same set of questions, but if there is a big area you have forgotten to cover, now is the time to recover ( Lareau 2021:93–103 ).

Sample: Demographic Questionnaire

ASA Taskforce on First-Generation and Working-Class Persons in Sociology – Class Effects on Career Success

Supplementary Demographic Questionnaire

Thank you for your participation in this interview project. We would like to collect a few pieces of key demographic information from you to supplement our analyses. Your answers to these questions will be kept confidential and stored by ID number. All of your responses here are entirely voluntary!

What best captures your race/ethnicity? (please check any/all that apply)

  • White (Non Hispanic/Latina/o/x)
  • Black or African American
  • Hispanic, Latino/a/x of Spanish
  • Asian or Asian American
  • American Indian or Alaska Native
  • Middle Eastern or North African
  • Native Hawaiian or Pacific Islander
  • Other : (Please write in: ________________)

What is your current position?

  • Grad Student
  • Full Professor

Please check any and all of the following that apply to you:

  • I identify as a working-class academic
  • I was the first in my family to graduate from college
  • I grew up poor

What best reflects your gender?

  • Transgender female/Transgender woman
  • Transgender male/Transgender man
  • Gender queer/ Gender nonconforming

Anything else you would like us to know about you?

Example: Interview Guide

In this example, follow-up prompts are italicized.  Note the sequence of questions.  That second question often elicits an entire life history , answering several later questions in advance.

Introduction Script/Question

Thank you for participating in our survey of ASA members who identify as first-generation or working-class.  As you may have heard, ASA has sponsored a taskforce on first-generation and working-class persons in sociology and we are interested in hearing from those who so identify.  Your participation in this interview will help advance our knowledge in this area.

  • The first thing we would like to as you is why you have volunteered to be part of this study? What does it mean to you be first-gen or working class?  Why were you willing to be interviewed?
  • How did you decide to become a sociologist?
  • Can you tell me a little bit about where you grew up? ( prompts: what did your parent(s) do for a living?  What kind of high school did you attend?)
  • Has this identity been salient to your experience? (how? How much?)
  • How welcoming was your grad program? Your first academic employer?
  • Why did you decide to pursue sociology at the graduate level?
  • Did you experience culture shock in college? In graduate school?
  • Has your FGWC status shaped how you’ve thought about where you went to school? debt? etc?
  • Were you mentored? How did this work (not work)?  How might it?
  • What did you consider when deciding where to go to grad school? Where to apply for your first position?
  • What, to you, is a mark of career success? Have you achieved that success?  What has helped or hindered your pursuit of success?
  • Do you think sociology, as a field, cares about prestige?
  • Let’s talk a little bit about intersectionality. How does being first-gen/working class work alongside other identities that are important to you?
  • What do your friends and family think about your career? Have you had any difficulty relating to family members or past friends since becoming highly educated?
  • Do you have any debt from college/grad school? Are you concerned about this?  Could you explain more about how you paid for college/grad school?  (here, include assistance from family, fellowships, scholarships, etc.)
  • (You’ve mentioned issues or obstacles you had because of your background.) What could have helped?  Or, who or what did? Can you think of fortuitous moments in your career?
  • Do you have any regrets about the path you took?
  • Is there anything else you would like to add? Anything that the Taskforce should take note of, that we did not ask you about here?

Further Readings

Britten, Nicky. 1995. “Qualitative Interviews in Medical Research.” BMJ: British Medical Journal 31(6999):251–253. A good basic overview of interviewing particularly useful for students of public health and medical research generally.

Corbin, Juliet, and Janice M. Morse. 2003. “The Unstructured Interactive Interview: Issues of Reciprocity and Risks When Dealing with Sensitive Topics.” Qualitative Inquiry 9(3):335–354. Weighs the potential benefits and harms of conducting interviews on topics that may cause emotional distress. Argues that the researcher’s skills and code of ethics should ensure that the interviewing process provides more of a benefit to both participant and researcher than a harm to the former.

Gerson, Kathleen, and Sarah Damaske. 2020. The Science and Art of Interviewing . New York: Oxford University Press. A useful guidebook/textbook for both undergraduates and graduate students, written by sociologists.

Kvale, Steiner. 2007. Doing Interviews . London: SAGE. An easy-to-follow guide to conducting and analyzing interviews by psychologists.

Lamont, Michèle, and Ann Swidler. 2014. “Methodological Pluralism and the Possibilities and Limits of Interviewing.” Qualitative Sociology 37(2):153–171. Written as a response to various debates surrounding the relative value of interview-based studies and ethnographic studies defending the particular strengths of interviewing. This is a must-read article for anyone seriously engaging in qualitative research!

Pugh, Allison J. 2013. “What Good Are Interviews for Thinking about Culture? Demystifying Interpretive Analysis.” American Journal of Cultural Sociology 1(1):42–68. Another defense of interviewing written against those who champion ethnographic methods as superior, particularly in the area of studying culture. A classic.

Rapley, Timothy John. 2001. “The ‘Artfulness’ of Open-Ended Interviewing: Some considerations in analyzing interviews.” Qualitative Research 1(3):303–323. Argues for the importance of “local context” of data production (the relationship built between interviewer and interviewee, for example) in properly analyzing interview data.

Weiss, Robert S. 1995. Learning from Strangers: The Art and Method of Qualitative Interview Studies . New York: Simon and Schuster. A classic and well-regarded textbook on interviewing. Because Weiss has extensive experience conducting surveys, he contrasts the qualitative interview with the survey questionnaire well; particularly useful for those trained in the latter.

  • I say “normally” because how people understand their various identities can itself be an expansive topic of inquiry. Here, I am merely talking about collecting otherwise unexamined demographic data, similar to how we ask people to check boxes on surveys. ↵
  • Again, this applies to “semistructured in-depth interviewing.” When conducting standardized questionnaires, you will want to ask each question exactly as written, without deviations! ↵
  • I always include “INT” in the number because I sometimes have other kinds of data with their own numbering: FG#001 would mean the first focus group, for example. I also always include three-digit spaces, as this allows for up to 999 interviews (or, more realistically, allows for me to interview up to one hundred persons without having to reset my numbering system). ↵

A method of data collection in which the researcher asks the participant questions; the answers to these questions are often recorded and transcribed verbatim. There are many different kinds of interviews - see also semistructured interview , structured interview , and unstructured interview .

A document listing key questions and question areas for use during an interview.  It is used most often for semi-structured interviews.  A good interview guide may have no more than ten primary questions for two hours of interviewing, but these ten questions will be supplemented by probes and relevant follow-ups throughout the interview.  Most IRBs require the inclusion of the interview guide in applications for review.  See also interview and  semi-structured interview .

A data-collection method that relies on casual, conversational, and informal interviewing.  Despite its apparent conversational nature, the researcher usually has a set of particular questions or question areas in mind but allows the interview to unfold spontaneously.  This is a common data-collection technique among ethnographers.  Compare to the semi-structured or in-depth interview .

A form of interview that follows a standard guide of questions asked, although the order of the questions may change to match the particular needs of each individual interview subject, and probing “follow-up” questions are often added during the course of the interview.  The semi-structured interview is the primary form of interviewing used by qualitative researchers in the social sciences.  It is sometimes referred to as an “in-depth” interview.  See also interview and  interview guide .

The cluster of data-collection tools and techniques that involve observing interactions between people, the behaviors, and practices of individuals (sometimes in contrast to what they say about how they act and behave), and cultures in context.  Observational methods are the key tools employed by ethnographers and Grounded Theory .

Follow-up questions used in a semi-structured interview  to elicit further elaboration.  Suggested prompts can be included in the interview guide  to be used/deployed depending on how the initial question was answered or if the topic of the prompt does not emerge spontaneously.

A form of interview that follows a strict set of questions, asked in a particular order, for all interview subjects.  The questions are also the kind that elicits short answers, and the data is more “informative” than probing.  This is often used in mixed-methods studies, accompanying a survey instrument.  Because there is no room for nuance or the exploration of meaning in structured interviews, qualitative researchers tend to employ semi-structured interviews instead.  See also interview.

The point at which you can conclude data collection because every person you are interviewing, the interaction you are observing, or content you are analyzing merely confirms what you have already noted.  Achieving saturation is often used as the justification for the final sample size.

An interview variant in which a person’s life story is elicited in a narrative form.  Turning points and key themes are established by the researcher and used as data points for further analysis.

Introduction to Qualitative Research Methods Copyright © 2023 by Allison Hurst is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License , except where otherwise noted.

IMAGES

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  2. What is Interview? The 5 Different Types of Interviews

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  4. Interview Steps PowerPoint Presentation Slides

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  5. Top Interview Presentation Tips To Ace Your Job Interview

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  3. How to Start Your Interview

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  23. Chapter 11. Interviewing

    A form of interview that follows a strict set of questions, asked in a particular order, for all interview subjects. The questions are also the kind that elicits short answers, and the data is more "informative" than probing. This is often used in mixed-methods studies, accompanying a survey instrument. Because there is no room for nuance ...