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How to Write a Business Plan Cover Letter That Wins Investors

Business Plan Cover Pages

Ayush Jalan

• December 12, 2023

Writing a business plan cover letter is an important part of presenting your business plan to potential lenders and investors when seeking investment. It’s the first thing an interested investor will read, and it’s your chance to make a good first impression.

In this article, we’ll see an overview of what a business plan cover letter is, why it’s important, and how to write it. We’ll also share a template, some examples, and useful tips you can use to write a formal cover letter for your own business plan and make it stand out.

What is a business plan cover letter?

A business plan cover letter is a formal document that accompanies your business plan and serves the purpose of introducing you and your business venture to potential investors or lenders. In other words, it’s a way for you to sell your business idea and show why you believe in it.

In the same way that a job seeker presents a cover letter alongside their resume to an employer in order to get hired, you need a cover letter to go alongside your business plan in order to secure funding or a business loan.

Why is a business plan cover letter important?

Through a cover letter, you show the investor why you are a good fit, what value your business can bring to them, and why they should invest in your company instead of your competitor.

To increase your chances of getting funding, it’s wise to tailor your cover letter based on the investor reading it. This means researching the companies the investor has previously invested in, their risk tolerance, and the values they look for in a business partner.

Although your business plans already details all crucial data, the cover letter should provide a glimpse into the current financial position of your company, including its profitability, debt, projections, and more.

The idea here is to let the investor know what they are getting into and reduce uncertainties. If they like your cover letter, they will be more interested to go through the whole business plan and ask questions before investing .

How to write a business plan cover letter?

Before you start writing a cover letter, make sure you’re done preparing a business plan and that there are no errors in it. A well-written cover letter isn’t going to get you very far if the business plan itself is not properly made.

Once your business plan is ready, follow these steps to write a cover letter:

Step 1. Create a header

The header of your business plan cover letter should include your name, the name of your business, your address, and your contact information. Next, write the date. And finally, write the name of the investor, the institution they are affiliated with, and their address.

If you’re sending the document via email, there’s no need to write a header, and you can jump to addressing the recipient with a formal greeting.

Step 2. Address the recipient

Unless you don’t know the name of the recipient, don’t make the mistake of addressing them as “Dear Investor” as that may give the impression that you haven’t researched the person you’re sending your business plan to.

Addressing the name of the recipient such as “Dear Mr. Green” or “Dear Ms. Jones” sets a good tone and is preferred over a generic greeting.

Step 3. Write a strong opening

The first paragraph of your letter should immediately grab the reader’s attention. This means stating the intent of the letter, the reason you want to work with this investor, and how you will use their money to scale the business.

Explain why you think your business is a good investment opportunity, and mention details such as the type of ownership, legal formation, the structure of the business , its history, and any notable achievements.

Step 4. Support your statements

Claims made without evidence don’t mean much, so you’re going to need to provide some form of data or facts to prove that you’re worth the risk.

This is admittedly hard to do if you’re a startup, since most startups fail. That’s why it’s a good idea to track these key startup metrics to assess your financial position and the overall viability of your business idea.

Step 5. Close with an acknowledgment

The last paragraph of a cover letter should emphasize three things: your interest in working with the investor, the value of this opportunity, and the timeline of how you’re expecting things to happen.

Once done, thank the reader for their time, express your eagerness to see their response, and request a meeting to discuss things further. End the letter with a formal sign-off.

Tips for writing a business plan cover letter

Here are some tips for writing a business plan cover letter:

• Keep the letter short and descriptive, no more than one or two pages.
• Use a formal, conversational tone, and avoid using slang, jargon, and contractions. The easier it is to read your letter, the better.
• Address the reader by name, and avoid using “To Whom It May Concern.”
• Mention your professional background, the competency of the management team, and how it all benefits the business.
• If you’ve acquired funding in the past, highlight the individuals, institutions, or banks that have invested in your company.

Business plan cover letter template

[Your Name] [Your Company’s Name] [Your Address] [Your Contact Information] [Date]

[Investor’s Name] [Investor’s Company Name] [Investor’s Address] Dear [Name of Investor],

I am writing to request your investment in [Your Business Name]. We are [ brief overview of your business ] and we believe that [Your Business Name] has great potential to be a valuable addition to your portfolio.

[Provide a brief description of your current financial situation and how the funds will be used]

[Mention your unique selling proposition]

Please find attached a copy of our business plan which provides more information on our company and product offerings. We would appreciate it if you could take the time to review our plan and offer your feedback. We look forward to working with you.

Thank you for your time and consideration.

Sincerely, [Your Name].

Business plan cover letter example

William Cutler Cutler and Colors Co. 132, My Street, Kingston New York 12401 [email protected] February 17, 2023

James F. Miller Miller Industries Pvt. Ltd. 1234 NW Bobcat Lane, St. Robert, Missouri Dear Mr. Miller,

Cutler and Colors is an emerging fashion retailer in New York City specializing in men’s garments, and we’re looking to expand to six more cities in the U.S. by the end of 2023. With your financial support, we project to double our production and strengthen our supply chain efficiency.

We believe Cutler and Colors will be a valuable addition to your portfolio. We currently have $220,000 of our own funds invested in the business and are looking to raise an additional $500,000. The money will be used to hire more staff, set up new stores, purchase new equipment, and advertise online.

By streamlining our supply chain, we intend to undercut our competitors and offer high-quality garments at an affordable price.

Please find attached a copy of our business plan which provides more information on our company and product offerings. We would appreciate it if you could take the time to review our plan and provide us with your feedback. We look forward to working with you.

Sincerely, William Cutler

Lure investors with a great first impression

Writing a good cover letter is key when presenting your business plan to potential lenders and investors. Your cover letter should be well-written, professional-looking, and tailored to the interests of the investor reading your business plan.

Be mindful of the length of your cover letter; it should be short enough to retain the reader’s interest and long enough to cover the subject. If you’re sending the cover letter over email, it’s a good idea to follow up after some time in case you don’t get a response.

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Frequently Asked Questions

How long should a business plan cover letter be.

Ideally, your cover letter should not exceed one page; if there’s more to add, a maximum of two pages is considered permissible. That said, it’s usually better to write a shorter cover letter than a longer one.

Can I include statistics in a business plan cover letter?

Yes, you can mention data in your cover letter to support your claims, but don’t overdo it since your business plan already highlights your financials and future projections in great detail.

Can I skip writing a business plan cover letter?

If you’re sending a physical copy of your business plan to an investor or lender, it’s absolutely crucial that you attach a cover letter with it. However, a cover letter is not that necessary if you’re sending it via email as you can simply write a note in the body of the email.

About the Author

Ayush is a writer with an academic background in business and marketing. Being a tech-enthusiast, he likes to keep a sharp eye on the latest tech gadgets and innovations. When he's not working, you can find him writing poetry, gaming, playing the ukulele, catching up with friends, and indulging in creative philosophies.

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Home » Best Business Motivational Letter: 7 Sample

Best Business Motivational Letter: 7 Sample

Are you looking for a great business motivational letter to help get you inspired? Check out these seven sample letters that will give you the motivation you need to succeed. Whether you’re facing a challenging project or simply need some encouragement, these letters will help get you moving in the right direction. So what are you waiting for? Get you inspire today!

Table of Contents

How To Write a Business Motivational Letter?

In today’s business world, a motivational letter can be a powerful tool. It can help you get your foot in the door with a new company, or it can be used to encourage continue success at your current job. No matter what your goals are, there are some basic tips that you can follow to ensure that your motivational letter is effective.

First, it’s important to keep your tone positive and upbeat. This isn’t the time to focus on any negative aspects of your career or life. Instead, focus on all of the wonderful things that have happened as a result of your hard work. Be sure to mention specific accomplishments, and how they have helped you to grow and develop as a professional.

Next, it’s important to be clear about what you want to achieve by writing the letter. What are your goals? What do you hope to accomplish? Be as specific as possible so that the reader knows exactly what you’re asking for.

Finally, be sure to thank the person for their time and consideration. A well-written motivational letter can be the difference between getting your dream job and being pass over for another candidate. By following these simple tips, you can increase your chances of success.

Related: How To Write a Cover Letter (And Get Hired in 2022!)

Business Motivational Letter

To Whom It May Concern,

I am writing to you in regards to _____. I am highly motivate to pursue this opportunity and have a great asset to your team.

So I have _____ years of experience in _____, and have gained a wealth of knowledge in this field. I am extremely passionate about _____ and firmly believe that I could make significant contributions to your organization.

also i am eager to utilize my skills and knowledge in a new environment, and believe that _____ would be the perfect place for me to do so. I am confident that I can add value to your team and contribute to your organization’s success.

Thank you for your time and consideration. I look forward to hearing from you.

Related: Creative Motivational Letter for Learnership [7 Samples]

MBA Motivation Letter

I am writing to apply for the Master of Business Administration program at XYZ University.

I have always interested in business and leadership, and I believe that an MBA would give me the skills and knowledge I need to pursue a successful career in this field. In addition, I am eager to learn more about how businesses operate and how to effectively manage and lead teams.

So, I have a strong academic record, and I am confident that I have the ability to succeed in an MBA program. I am also highly motivated and driven, and I am excite to take on the challenges that an MBA program will present.

So, I believe that an MBA from XYZ University would be an excellent stepping stone in my career, and I am eager to learn from the renowned faculty at your school. I am confident that I can contribute to the XYZ community, and I look forward to becoming an active member of the alumni network.

Thank you for your consideration, and I look forward to hearing from you.

Related: 7+ Sample Motivation Letter for Masters Degree

MBA Motivation Letter Sample

I am writing to apply for the MBA program at XXX University. so I confident that I have what it takes to succeed in this program and that I will be able to contribute to the XXX community.

so I have always been interested in business and management, and pursuing an MBA will allow me to develop my knowledge and skills in these areas. I am particularly interested in the XXX curriculum, which includes courses on finance, marketing, and strategy.so I believe that this program will give me the skills and experience I need to pursue a career in business.

I am a hard worker and a good team player, and I am confident that I can excel in the MBA program. also I am looking forward to the challenge of this program and I am confident that I will be a valuable asset to the XXX community.

Related: Great Motivation Letter For Employment: 5+ Examples

Motivation Letter For MBA Admission

I am writing in regards to my application for admission into the MBA program at XYZ University.so I am immensely excited about the prospect of pursuing my MBA at XYZ University and believe that it will be instrumental in helping me reach my long-term professional goals.

I have always been driven by a desire to succeed in business. After completing my undergraduate degree in business administration, I worked for several years in various marketing and sales roles. While I enjoyed these positions and was successful in them, I always felt that there was more that I could achieve. Pursuing an MBA will allow me to develop the skills and knowledge necessary to take my career to the next level.

I am confident that I will be an excellent student in your MBA program and contribute to the community at XYZ University. I am eager to learn from my classmates and professors and looks forward to actively participating in all aspects of student life.

Thank you for your consideration of my application. If you have any questions, please do not hesitate to contact me at ___________.

Related: Best Motivation Letter Erasmus: 5+ Editable Samples

Business Administration Motivation Letter

I am writing to apply for the position of Business Administration at XYZ Company. I am a recent graduate of ABC University where I majored in Business Administration.so I am very excited about the possibility of working for XYZ Company and believe that my skills and qualifications will contribute to the success of your organization.

Some of my key strengths include:

• Excellent communication and interpersonal skills
• Strong organizational and time management skills
• Ability to work independently as well as part of a team
• Creative problem solving abilities

I am confident that I can be an asset to XYZ Company and look forward to the opportunity to contribute to your continued success. Thank you for your time and consideration.

Related: 07+ Best Cover Letter For Freelancer Samples

5 Things To Include In a Business Motivational Letter

A business motivational letter is a great way to give your employees a pick-me-up. Here are five things you can include in your letter to get the most impact.

First, let your employees know that you appreciate their hard work. A simple “thank you” can go a long way in boosting morale.

Second, give them a glimpse of the future. What new products or services will the company be offering? What new goals are you hoping to achieve? Letting your employees know that there is a bright future ahead will motivate them to keep up the good work.

Third, share some positive feedback from customers or clients. There’s nothing like hearing that you’re doing a good job to keep you motivated. If you don’t have any direct feedback, share some general comments about how the company is doing overall.

Fourth, remind your employees of the company’s core values and how they contribute to the success of the business. For example, if one of your values is teamwork, share a story about how a team effort led to a successful outcome.

Finally, end on a positive note by letting your employees know that you are confident in their ability to meet and exceed expectations. A little bit of encouragement can go a long way in keeping your team motivated.

Related: What is Cover Letter? Complete Guide To Get any Job.

I hope you found this blog helpful in understanding how to write a business motivational letter. As always, if you have any questions or need help drafting your own letter, don’t hesitate to reach out to us for assistance. We love working with small businesses and helping them achieve their goals! Thanks again for reading and best of luck with your future endeavors.

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How to Write an Effective Business Plan Cover Letter

Written by Dave Lavinsky

Anyone who is seeking investment or a loan should have a well-written and well-researched simple business plan template . It will not only help you to make a good first impression with potential investors and lenders, but it can also provide them with all of the information they need in order to make their decision about funding your business.

Download our Ultimate Business Plan Template here

When approaching investors and lenders, you will want to make sure that you have a cover letter to introduce your business plan. In this article, you will learn what a business plan cover letter is, why it is important, and a proven template for you to use.

A business plan cover letter is a type of professional correspondence that you send with your business plan to introduce yourself and your plan to a potential investor or lender. It is important to make a good first impression with your cover letter, as it is likely the first thing the reader will see.

Why is a Business Plan Cover Letter Important?

The main purpose of the cover letter is to make a good first impression and to sell your business idea. It is also your chance to explain why your business is a good investment or business loan candidate.

Optionally, you can explain why you are approaching the potential investor or lender and what they can gain from investing in your business.

How to Write a Cover Letter Properly

In order to compose an effective cover letter, you should keep several things in mind.

First, try not to exceed a half-page for your cover letter. The person that you are sending it to is likely going through a large stack of business plans, and they don’t have time to read a long cover letter from every business owner in need of funding. It should be long enough to make a good impression, but short enough to create interest to entice the reader to read your business plan to learn more.

Second, you should make sure that your cover letter is well-written and professional-looking. It is important to take the time to draft a good cover letter, in the proper business cover letter format, as it can help to make a positive impression on the reader.

Finally, you should tailor your business plan cover letter specifically for the person or company you are sending it to. If you were sending it to a small business investor, you should mention that. If you were sending it to a bank, make sure to mention your plans for repayment of the loan. 

However, because most business plans are sent to investors or lenders via email, a formal cover letter isn’t always needed. Rather, you can simply put a note in the body of your email.

Regardless of the method of delivery, your contact information should be included, as well as any other important details that will help your reader contact you to talk through your funding options further.

    Finish Your Business Plan Today!

Growthink’s business plan cover letter template.

Below is our sample business plan cover letter template that can either be sent via email or printed:

[Your Name] [Business Name] [Street Address] [City, St Zip]

[Name of Investor/Lender] [Title] [Company] [Address] [City, St Zip]

Dear [Name of Investor/Lender]:

Attached please find the business plan for [Business Name].

I think you will find it very interesting and hopefully a fit with your investment criteria.

If you have any questions or would like to schedule a meeting to discuss further, please email me at [your email address] or call me at [your telephone number].

[Sign here if cover letter sent by mail, fax, or delivered in person]

[Your Name] [Business Name] [Title]

Other Business Plan Cover Letter Examples

Use the cover letter examples below to help inspire you to create your own cover letter for your new business venture or to grow your existing organization.   

Olivia’s Bakery

Dear Investor,

Olivia’s bakery is a family-owned and operated business that has been in operation for over five years. We are a full-service bakery that specializes in creating delicious, fresh pastries, cakes, and breads.

Our bakery has been a staple in the community and we have developed a strong following of customers who appreciate our unique products. Our goal is to continue growing our business by expanding our product offerings and reaching new customers.

We believe that our bakery has great potential and would be a valuable addition to your portfolio. We would be grateful if you could take the time to review our business plan and provide us with your feedback. We would love for you to stop by our bakery and try some of our goods.

Please feel free to call me at 555-555-1212 if you have any questions. I look forward to hearing from you soon.

The Hudson Boutique Hotel

Dear Mr. James Peterson,

The Hudson offers an upscale experience in a smaller city setting with all of the comfort and amenities of home. We offer our guests free Wi-Fi access as well as complimentary breakfast and on-site parking. Our rooms are modern and elegant, and we provide luxury bedding that helps ensure a quality night’s sleep.

Our location at 412 National Street is just two blocks from downtown and within walking distance to several popular restaurants and shops. Please refer to the attached business plan for more information on location specifics. This document also outlines our company philosophy including management team profiles, financial projections, and more.

Thank you for your time and consideration. I am eager to discuss our plans to expand the boutique hotel further with you. Please do not hesitate to contact me at 555-555-1212 should you have any questions or would like to arrange a meeting.

Finish Your Business Plan in Just 1 Day!

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ABC Widgets Inc.

To Whom It May Concern,

ABC Widgets Inc. is a widget manufacturer that has been in business for over 10 years. We specialize in the production of high-quality widgets for both commercial and residential use. We have a strong reputation for providing an excellent customer experience and our widgets are backed by a 100% satisfaction guarantee.

We are excited to announce that we will be expanding our business and are in the process of constructing a new widget factory. This facility will allow us to increase our production capacity and meet the growing demand for our widgets.

Please find attached a copy of our business plan which provides more information on our company and product offerings. We would appreciate it if you could take the time to review our plan and provide us with your feedback. We would also love to schedule a meeting so that we can discuss our expansion plans in further detail.

Thank you for your time and consideration.

My name is John Doe and I am the owner of XYZ Tours, a travel agency based in New York City. We have been in business for over 30 years and specialize in group tours to European destinations.

I am writing to request your support for our organization as we continue to expand operations and reach out to customers nationwide. Our goal is to be the leading tour operator in the Northeast by 2025 and we can achieve this with your help.

With a location just steps from Columbus Circle, XYZ Tours has easy access from Midtown Manhattan making it an ideal destination for tourists from all over the country. As one of our valued partners, you will receive preferred pricing on all of our services including transportation, lodging, and entertainment options.

Thank you for your time and consideration. I would be happy to answer any questions you may have. Please do not hesitate to contact me at 555-555-1212.

Owner, XYZ Tours LLC.

The Smith Corporation

Dear Mr. Brown,

The Smith Corporation is a leading producer of high-quality office furniture. For the past 30 years, we have been committed to providing our customers with the best products and installation services in the industry.

We are pleased to announce that we will be expanding our operations and are in the process of constructing a new production facility. This facility will allow us to increase our production capacity and meet the growing demand for our furniture.

How to Finish Your Business Plan in 1 Day!

Other helpful business plan articles & templates.

Motivational Letter Writing Guide + Examples for 2024

You’re about to apply for the job opportunity of your dreams.

You’ve worked hard, and you can’t wait to take the next step in your career.

All that’s left for you to do is write a motivational letter.

But writing a motivational letter can be nerve-wracking.

Two hours and three coffees in, you’ve scrolled through your Facebook newsfeed (twice), watched one episode of the last season of Game of Thrones, sent angry tweets to its creators, and donated for the knee surgery of two dogs. 

You go back to your open Word doc, and all you’ve managed to write is, “This program seems like fun” or “I’ll totally be a great fit for your organization.”

Don’t worry! We’re here to help.

In this article, we’re going to cover:

• How to Write a Motivational Letter, Step-by-Step
• A Great Example of a Motivational Letter
• Useful Motivational Letter Tips

What Is a Motivational Letter?

A motivational letter, sometimes also called a letter of motivation, is a formal letter that you might have to submit when applying for an educational program or a job. Its goal is to show the hiring manager or admissions officer why you’re the perfect candidate for the position.

Motivational letters are typically submitted alongside your CV or resume . Unlike a cover letter, which gives practical examples of how your skills and experience match the opening, a motivational letter focuses more on your personality, interests, and motivation to apply.

When Do You Need a Motivational Letter?

A motivational letter is usually required when an organization wants to gauge your enthusiasm, cultural fit, and motivations for a particular opportunity.

There are a few situations when you might need to submit a motivational letter, such as:

• You’re applying for an educational program.
• You’re applying to work at a non-profit organization or mission-driven company.
• You’re applying for an internship in a competitive field.
• You’re applying for a volunteer position at a charity or non-government organization.
• You’re applying for a grant, fellowship, or some sort of scholarship .

No matter the situation, a motivational letter serves to express your distinct driving forces and convey your enthusiasm for that specific role, program, or opportunity. That’s why, done right, a motivational letter can convince the reader to go through your application in detail.

However, if the specific position doesn’t explicitly require a motivational letter or other written statement, you might be better off learning how to write a cover letter instead. Cover letters can be a great addition to your application and help you stand out from other candidates who are only relying on their resumes.

How to Write a Motivational Letter

Now that you know what a motivational letter is, it’s time to write your own.

Just follow the steps we’ve outlined, and you’ll be done in no time:

#1. Address Your Letter Appropriately

Your motivational letter should include a header with all the necessary contact details.

For starters, this means you should include your contact information , such as your full name, email address, phone number, and any other details that might be necessary for your application.

Additionally, you should include your intended audience’s contact details. Depending on where and what you’re applying for, this might be either a hiring manager or an admissions officer.

To establish a connection with the reader, include a personalized greeting instead of the generic “To Whom It May Concern.” To do that, you have to find out who the hiring manager or admissions officer is.

Start by doing a bit of research. Review the job listing, the program’s official page, or the application instructions. If you can’t find their name there, check the organization’s website and look for a staff directory.

Once you have their name, address your motivational letter professionally . We recommend using an identifier followed by their last name. But if you’re not sure about their title or gender, you can just use their full name, too. For example:

• Dear Mr. Smith,
• Dear Dr. Singh,
• Dear Cameron Smith,

Just avoid informal greetings like "Hey, John!" – your motivational letter is still meant to be a formal document.

#2. Stick to the Program Requirements

Writing a captivating motivational letter is all about showing the hiring manager or admissions officer how you meet the requirements for the position.

To help get the ball rolling as you start drafting your motivational letter, ask yourself: 

• What kind of applicants are usually admitted to the program? 
• How do you fulfill the requirements?

First, you need to know the exact program requirements and explain how your background and strengths align with the outlined criteria.

Comb through the details the organization has provided about the ideal skills, experiences, qualifications, or personal qualities they’re looking for in a candidate. Maybe they want someone proficient in data analysis , or they’re prioritizing candidates who are passionate about the industry.

Just remember –  you don’t have to highlight how you meet all the listed requirements if your application already includes a detailed academic CV . Just identify the top three to five requirements and give concrete examples of how you meet each.

Here’s an example:

Requirement: Minimum 2 years of volunteer experience

“I was a medical volunteer in Namibia for three years. It’s one of my most fulfilling adventures and transformative experiences so far since I am passionate about helping others. I believe it broadened my horizons and made me more resilient.”

#3. Align with Their Values

Your motivational letter should explain what drives you and show the reader how you share their organization’s values.

Take time to thoroughly research the organization , its culture, objectives, and driving forces. Find what resonates with your own beliefs and goals and mention it in your motivational letter.

But don’t just randomly sprinkle keywords into your letter. Instead, thoughtfully use your passion to build a narrative that shows how your values align with the institution’s mission. 

Be sure to give concrete examples. For instance, if the company values sustainability, you might want to share an anecdotal example, such as:

Values: Sustainability, Climate Action, Nature Conservation

I have a deep passion for nature conservation, and I have volunteered extensively with environmental organizations, especially in restoring local wetland habitats. I also practice eco-friendly habits in my professional life by advocating for reducing workplace waste and single-use plastics.

#4. Express Genuine Interest

Above all, your motivational letter should demonstrate that you really want to be there.

That said, there is a fine line between pleading and showing intelligent interest while also selling yourself. Generic statements can come across as insincere and unmotivated. Instead, write about what really attracted you to the opportunity.

Be as specific as possible and express your passion without necessarily begging them for a chance. For example:

• I would love to live in Aberdeen because I’m fascinated by Highlander culture, and I’m excited to dive into the city’s rich cultural heritage and vibrant community dedicated to the arts, music, and preserving Scottish traditions.
• It is my dream to be part of the Environmental Science Master's program because of its cutting-edge research in sustainable energy solutions and marine conservation efforts, which align with my passion for protecting our planet's ecosystems.

Specific examples and details show you've invested time learning about the organization, which helps your genuine passion shine through your motivational letter.

#5. Personalize It

While showcasing how you meet requirements is crucial, don't be afraid to let some of your personality and voice shine through.

Use descriptive adjectives to paint a fuller picture of who you are beyond just your credentials. Are you an endlessly curious, lifelong learner? A creative problem-solver? Passionate about how technological advancements can be used to increase sustainability?

Let your distinct character and values shine through to make your motivational letter more memorable and help differentiate you from other applicants. This can convey important soft skills and give the reader a glimpse of the person behind the qualifications.

Just make sure you’re still presenting a polished bit of personality and keeping it relevant to the opportunity. For example, if you’re applying for an MA in mathematics, don’t mention your passion for historical re-enactment.

Are you applying for an academic program? Learn how to write an academic personal statement here.

#6. Don’t Just Recap Your CV

Using your motivational letter to simply summarize your CV is a wasted opportunity. If the application requires a motivational letter, they’re looking to get to know you beyond the required stats and qualifications. 

The person reading your motivational letter is looking for the context around your motivations, passions, and aspirations. So, instead of just listing credentials, expand on the driving forces behind your experiences and decisions.

If you’re applying for a master's program, for example, mention your relevant undergraduate coursework, but also explain what sparked your interest in this specialization and why this path is personally meaningful. So, if you’re a History undergrad, elaborate on how volunteering at the archaeology museum made you pursue a graduate degree in Museum Studies and Curatorship.

Here’s a practical example of how that might look:

As a History undergraduate, my passion for preserving and sharing our cultural narratives was sparked by a semester-long museum internship. Working alongside curators as they brought ancient artifacts and stories to life through compelling exhibits opened my eyes to the vital role museums play in education and connecting communities to their roots.

This experience solidified my drive to pursue museum studies at the graduate level, where I can develop professional expertise in responsible collection stewardship, thoughtful exhibition development, and engaging public programming that keeps our shared histories vibrant and accessible for all.

Getting your documents ready for that application? Learn how to write a resume with our detailed guide.

#7. Convey Your Ambitions

Your motivational letter should express your ambitions and aspirations just as much as your relevant achievements . Admissions committees and employers who ask for motivational letters want to clearly understand both your goals and how this opportunity aligns with them.

Share your vision for how you plan to apply the knowledge, essential skills, or experience you'll gain. If it's a job, explain how it will prepare you for further career growth and impact in that field. For an academic program, discuss how you aim to contribute to cutting-edge research or become a leader and mentor.

Don't be afraid to think big - motivated candidates often have big goals of driving innovation, making a difference, or pushing boundaries in their discipline. Just make sure your aspirations are realistic and show that you have a plan and are truly invested in this path for the long term.

Here’s an example of how you can convey your ambitions in your motivational letter:

My long-term goal is to become a leader in sustainable urban design and planning that seamlessly integrates green infrastructure into the built environment. This master's program will equip me with the interdisciplinary skills to develop eco-friendly architectural solutions and climate-resilient city policies that prioritize environmental conservation alongside economic growth and social equity.

#8. Don’t Lie

One of the biggest mistakes you could make while writing your motivational letter is lying.

If you write anything remotely false, the reader will likely sense it. When you lie, you’re likely to unconsciously exaggerate your feelings and ideas. If you tell a fake story or inflate your excitement or achievements, you won’t get anywhere.

Your dishonesty is likely to be exposed and severely damage your credibility, leading to an immediate rejection.

Honesty and integrity are essential to writing an effective motivational letter. The goal of this document is to truly reflect who you are, why you’re the best match for this opportunity, and what you hope to achieve.

Don’t worry if you think your life so far just isn’t impressive enough to write a captivating story. No matter where you’re coming from, you can show the reader your unique perspective, personal growth, and unwavering determination to pursue your passions.

#9. Use a Motivational Letter Template

If you want your motivational letter to make a striking first impression, presentation matters.

A basic black-and-white document from a text editor will hardly stand out. Instead, try one of our professionally designed motivational letter templates for an attention-grabbing solution!

Novoresume offers modern, eye-catching templates that can give your motivational letter a polished look. You can even use the resume builder to match your motivational letter to one of our sleek resume templates for a coherent application.

Save precious time on formatting and create a visually flawless application in no time!

How to Structure a Motivational Letter

You’ve got the gist of how to write a motivational letter down, but it’s just as important to know how to structure it.

If your motivational letter is a messy, haphazard series of unrelated paragraphs, it simply won’t make the cut. You need your motivational letter to tell a coherent story, and this is where the structure comes in.

The whole process will probably require a few drafts until you get to the perfect, polished motivational letter. You might have to move around paragraphs or sentences until you have the ideal story that compliments your application, so don’t worry if you don’t get it right the first time.

Let’s look at what each motivational letter looks like and includes:

#1. Contact Details

Start by adding all the relevant contact information at the top of your motivational letter.

Here’s what to include:

• Full Name. Place your first and last name at the top of the page.
• Professional Title. Match your professional title to the specific position you're aiming for. E.g.: if you’re applying for a Ph.D., write “Ph.D. candidate”.
• Email Address. Include a professional and straightforward email address. We recommend sticking to something that combines your first and last name.
• Phone Number. Include your phone number and add the dialing code in front if you’re applying overseas.
• Location. Adding your city and state/country is more than enough.
• Relevant Links. Optionally, you can include links to any relevant websites or social media profiles, such as a portfolio, a blog, a LinkedIn profile , etc.

Then, add the contact information of the admissions officer or hiring manager reading your motivational letter, such as:

• Organization’s Name. Start with the name of the organization to which you're sending your application.
• Recipient’s Name. If possible, find the name of the exact person who's going to be viewing your application, such as the hiring manager or the admissions officer for the department you're interested in. Check the organization’s website to get a head start.
• Recipient’s Title. Always address the reader professionally. For example, if they’re a professor or doctor in their field, use the appropriate identifier.
• Location. Provide the exact address of the organization you’re applying to. Include the city, state, country, and street number, and even specify the building if necessary.

#2. Introduction

Begin your motivational letter with a strong introduction.

The first few sentences need to be attention-grabbing – do this through a short, engaging pitch about yourself and why you are applying.

Here’s what you can include:

• A summary of who you are and what you do.
• Details about what you’re applying for and where.
• A prelude to the bulk of your motivational letter.

Remember - this part only needs to include the general reasons behind your application, since you’ll have the opportunity to make a deep dive later on in the body of your motivational letter.

Let’s look at an example of what your introduction could look like:

Dear Dr. Octavio,

My name is Jane Doe, and I would like to express my interest in applying for the Ph.D. Robotics program at Columbia University. I’ve always dreamed of becoming a robotics engineer and contributing to advancement in the field, and I believe that a Ph.D. in Robotics from this university would set me miles ahead of reaching my goal.

The body of your motivational letter is where you get to really sell yourself.

It’s also where the bulk of your text is going to be, so it determines your motivational letter as a whole.

There are two things you should keep in mind when writing this section of your motivational letter: the paragraph structure and the paragraph contents.

Generally, there are two main paragraph-based structures for your motivational letter.

First is the classic, three-main-paragraph structure, where each paragraph accounts for your introduction, body, and conclusion. If you’re using a storytelling approach for your motivational letter, we recommend sticking to this one.

However, if you want to be more factual and to the point, we recommend trying the seven-paragraph structure. It divides the main body of your motivational letter into smaller paragraphs according to your main points, where each discusses a specific achievement, experience, or aspiration.

Use the body of your motivational letter to mention the stories behind your achievements, essential skills , and passion for whatever you’re applying for.

This is the right place to be as detailed and factual as possible. Give concrete examples of what motivated you to apply for this position, and show how that directly relates to what the organization is looking for in a candidate.

Here are some sentences you can paraphrase and use to help you write the body of your motivational letter:

• My passion for [field] started when [experience] . 
• I want to [join this organization] because [ motivation] . 
• I have been part of [relevant organization or field] for [amount of time] . It’s the best thing for me because [reason] .
• I remember once when I [experience] , which made me realize that I [gained interest in the specific field] .
• [Organization or program] resonates with me because [specific reason] .
• What distinguishes me from my peers is [something you’re proud of] .

Let’s look at a brief example of how this is put into practice.

I developed my passion for digital marketing during my internship at XYZ Inc. Working for a small startup allowed me to gain surface-level experience in most digital marketing channels. Now, I would like to deep-dive and gain advanced know-how by attending the Buffalo College Marketing program.

#4. Conclusion

After finishing the body of your motivational letter, it’s time to wrap it up and send it in.

Use this section to briefly summarize your main points and remind the reader why you’d be a great fit for the organization or program you’re interested in.

Then, mention your overarching career goal and how that aligns with their organization’s mission.

Finally, thank the reader for their time and sign off on your motivational letter. Here’s an example:

Therefore, I believe that my strong academic foundation in environmental studies and hands-on fieldwork experience are qualifications that position me to make outstanding contributions to your master's program. I believe that the knowledge I gain in the Sustainability and International Relations program will play a pivotal role in my mission of shaping innovative policies and scientific solutions to combat climate change and protect our planet's biodiversity for future generations.

Thank you for considering my application. I look forward to the opportunity to join UCLA in the fall semester.

George Maxton

How to Format a Motivational Letter

Always review your motivation letter carefully and stick to any stated requirements or guidelines for your application.

Organizations will sometimes include formatting specifications, like word count or page limits, or even questions they want you to answer in your motivational letter.

If you’re writing a motivational letter for an academic program, you can usually find this information on the admissions requirements webpage or within the provided application materials. 

For job applications, these details are usually listed on the job ad or in the company's job application portal.

Always follow these rules exactly as stated. Going off script could get your application immediately rejected since it shows you’re either not attentive or you’re not taking the opportunity seriously.

If, on the other hand, there aren’t any guidelines for your motivational letter, we recommend you follow these tips:

• Keep your motivational letter one page long.
• Use a clear structure with concise paragraphs to make your letter easy to skim.
• Choose a professional font like Lora or Roboto and make sure it’s sized 11-12 pt.
• Set your page margins to one inch on all sides so your page doesn’t look too cluttered or too empty.
• Include the date you wrote your motivational letter for an extra professional touch.
• Use powerful words and action verbs (“designed” and “conceptualized”) instead of cliched phrases (“helped with” and “managed”).
• Smoothly connect your thoughts through transition words.
• Proofread carefully for any spelling or grammatical errors.
• Include a professional closing line like "Sincerely" at the end of your text.
• Print your motivational letter out and sign it, or send it as a PDF to preserve your formatting.

Motivational Letter Example

Let’s look at an example of a great motivational letter for a Ph.D. program at Harvard University and go through just what this candidate does right:

The candidate’s letter to Harvard University’s Department of Political Science starts by addressing the person in charge of admissions for the Ph.D. program they’re interested in.

The general requirements for the Political Science program are:

• Being research inclined
• Having a demonstrated passion for politics
• Showing above-average performance during undergraduate studies 

The values of the university they’re applying to are integrity, education, respect, and accountability.

The candidate’s motivational letter is neatly divided into a total of five paragraphs, of which three make up the body of the text.

Here’s how they highlight their motivation:

• They know the history of the university and share the same values.
• They’re genuinely excited and passionate about the program and the school.
• They show what their qualifications are and how they’ll be a great fit for the program.
• They explain what they hope to achieve if they get the opportunity to study at Harvard.

Essentially, the candidate has listed all their qualifications through a personal story. After reading this letter, the admissions officer will feel like they know the candidate adequately, especially since they have communicated who they are by highlighting how they match everything the Ph.D. program is looking for in an applicant.

Need more inspiration? Check out our 60+ cover letter examples for different professions.

Key Takeaways

You’ve made it to the end of our guide!

Now, you know everything there is to know about motivational letters. We’re confident you’re a shoo-in for that position you have your sights set on!

But before we go, let’s quickly sum up what we’ve covered so far:

• A motivational letter is a formal document that’s usually required when applying for university admissions, a non-profit organization, or a volunteer position.
• Motivational letters are different from cover letters since they focus more on your interests, passions, and ambitions than on your skills and achievements.
• Generally, there are two ways to structure your motivational letter, depending on whether you want to tell a story or factually go through all the points that make you an ideal candidate.
• The introduction of your motivational letter should be brief and immediately grab the reader’s attention. Use it to tell them who you are and why you’re interested in applying for the specific opportunity.
• Always do your research on the specific program or organization. This can help you show genuine interest and convey your aspirations for the future in this field.
• Make your motivational letter stand out by using one of Novorésumé’s templates and giving the admissions officer or hiring manager a gorgeous first impression.

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How to Write a Motivation Letter With Examples

Have you ever heard of a motivation letter? It’s a powerful tool to help you snag that dream job and it’s becoming increasingly popular. 

Let’s dive into what exactly a motivation letter is, when it’s best to use one, and how to write it. And don’t worry, we’ve got some inspiring examples to share with you too!

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What Is a Motivation Letter?

So, what is a motivation letter , you ask? Well, it’s a short letter that explains why you’re the perfect fit for a job. We’re talking just one page here. It’s your chance to highlight your achievements and showcase your interests.

Typically, you’ll attach a motivation letter to your resume when you apply for a job. But that’s not all. You can use it in other situations, like applying to a college or university, an educational program, an internship, or even a volunteer role.

Now, you might be thinking, “Isn’t that what a cover letter is for?” Great question! There are indeed similarities and differences between these two documents. We’ll break it down for you in just a bit.

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Motivation Letter vs. Cover Letter

Now, let’s talk about cover letters and motivation letters. They might seem pretty similar at first glance—both are 1 page or less and go along with your resume and application. Their goal? To impress the hiring manager and make them seriously consider your application.

But here’s the scoop: there’s one key difference between these two types of letters.

Cover letters dive into the nitty-gritty, with specific examples of how your education, skills, job experience, and achievements perfectly align with the job requirements. They concentrate on highlighting your work experience.

On the flip side, motivation letters take a broader approach . Instead of focusing on specifics, they showcase your interests, personality traits, and the reasons behind your application. They’re great when you don’t have much relevant experience to share. We’ll dig into this more in the next section.

See? Cover letters and motivation letters each have their own superpower. Let’s discover how to make the most of motivation letters for your dream job!

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When to Use a Motivation Letter

As mentioned above, if you lack experience directly related to the position you want, a motivation letter can be a real game-changer. It’s perfect for those entry-level roles you’re aiming for.

1. Motivation Letter for University

Now, let’s dive into some specific situations. When it comes to applying to university, your application alone might not fully capture your passion and excitement. That’s where a motivation letter jumps in to save the day.

Use it as a platform to highlight your special connections with the university, why you’ve always dreamed of attending that specific school , or why you’d be an amazing fit for their programs. Show them the real you!

2. Motivation Letter for Job

And when it’s time to land your very first entry-level job , you might not have the work experience to boast about on your resume just yet. But don’t worry! Your enthusiasm and unique qualities can shine through in your motivation letter. It’s all about what makes you stand out from the crowd.

3. Other Times to Use Motivation Letters

Here’s something super cool: motivation letters aren’t limited to just education or employment. They can work their magic for other opportunities too. Just imagine the impact a motivational letter could have on your application for a volunteer position or an internship. It could be a total game-changer.

How to Format a Motivation Letter

The structure of a motivation letter is very important because it helps you present your ideas and showcase your desire to make a real impact in a new company. 

In this section, we’ll dive into the key parts of a motivation letter: the introduction, body, and conclusion. But that’s not all! We’re also here to guide you on what to include in each section, so you can create a compelling, well-formed letter.

Introduction and Recipient Information

Starting your motivation letter with a professional salutation is the way to go. It shows that you mean business. Make sure to address the recipient by their name and title if you have that information. It adds a personal touch and shows that you’ve done your homework.

But if you don’t have the recipient’s name, don’t stress. You can use a general salutation like “Dear Sir/Madam” or “To Whom It May Concern.” It’s totally okay and still professional.

Next comes the introduction. It’s all about giving a brief introduction of yourself and stating the purpose of the letter. Are you applying for a job, internship, or scholarship? Let them know! Keep it concise and to the point.

Write a letter to tell why you want the job and what makes you good for it. Split the body into 2 or 3 paragraphs so it’s easy to read.

• Why you want the job : In the first part, tell why you want the job. Say what you like about the company and how the job fits your plans.
• What you can do : In the next part, talk about what you can do. Share things you’ve done before that show you’re right for the job. Use real examples to show your skills.

Finish your motivation letter layout by going over what you said and showing how excited you are about the job .

Let them know you’re ready to talk more and give them a way to contact you. Close your letter with words like “Sincerely” and then put your name.

A well-structured letter, with attention to detail, effectively presents your eagerness and qualifications for the position.

How to Write a Motivation Letter

If you find resume and cover letter writing, a challenge, you might feel that motivation letters are intimidating as well. The good news is, they don’t have to be!

Create a Motivation Letter Template

Now you know how a motivation letter should look. Let’s get into the details. 

To know exactly how to write a motivation letter for a job application it’s really important to include all the necessary details. It should be like a regular business letter . Keep it professional and follow the usual format. 

Use the steps below to show why you’re the best for the job.

• Use a template : A motivation letter template can help you write better and not miss anything. 
• Your address : Put your address at the top or just above the date. Only add your street, city, state, and zip. No need for your name here. 
• Date : Write the full date, like “April 6, 2023.” 
• Who you’re writing to : Write the person’s title, name, and address. Make sure it’s all correct. 
• Greeting : Start with “Dear” and the person’s name or title, like “Dear Mr. Smith.” Use a colon after. 
• What to say : Split your letter into short parts. Start by stating the position or program you are interested in, then explain your motivations. Highlight your qualifications, skills, and relevant experiences that make you an ideal candidate. Be specific and provide examples or anecdotes that support your claims.
• End your letter : Finish with words like “Sincerely” or “Thank you.” This shows you’re thankful for their time. 
• Sign it : If it’s a paper letter, leave space to sign your name. If it’s an email, you don’t need this space.

Always type your full name on the letter, whether it’s on paper or email. This shows it’s really from you and you agree with what’s written. 

If you send other documents with your letter, like a resume, say so in the letter. Write something like “Enclosures: Resume, Application.” 

In emails, just say you’ve added attachments below your name or in the letter.

Motivation Letter Writing Tips

You can use the following tips as a checklist to make sure your letter is the best it can be.

• Use the hiring manager’s name : If you don’t know it, look on the company’s website or call them. If you’re not sure about their gender, just use their job title or full name without “Mr.” or “Dr.” 
• Don’t just repeat your resume in the letter : Instead, add the things that didn’t fit in your resume. 
• Use action verbs : to make your letter lively. 
• Include resume keywords . The company might pass both your resume and letter through an applicant tracking system (ATS).
• Don’t sound too eager or make things up : They’ll find out if you’re not honest. 
• At the end, include why you’re right for the job and what you hope to learn. Last, ask them to contact you or say you hope to talk soon. 
• Check your letter for mistakes : Use tools like Grammarly to help.

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Motivation Letter Sample

Motivation letters are used for many reasons, so they can vary significantly. You can change the example in this section to fit your needs. 

The motivation letter example below is about an entry-level job for Raul. He hasn’t held a paying job before, but he highlights experiences that might not be on his resume.

123 Address Street

Anywhere, USA 33333

September 10, 2022

ABC Company

456 Workplace Lane

Dear Mr. Smith:

As a first-generation university student, I am looking for a position that will enable me to pay my tuition while making allowances for my class schedule. When I saw your job listing for a weekend Customer Service Representative on the campus information board, I felt that we would be a perfect fit for each other’s needs.

While my on-the-job experience is limited, I have a great deal of experience in dealing with customers. Throughout my teenage years, I have helped out in the family business, a small convenience and souvenir store at the heart of a tourist district.

My duties there were often public-facing, arranging items for sale and assisting customers in finding what they needed. I always did my best to help customers leave with smiles on their faces, even going above and beyond what might be expected. This resulted in many 5-star reviews for the business on Tripadvisor and Google.

Thank you for your consideration. I’d be happy to speak with you in person or via phone to discuss the position and my qualifications further.

With gratitude:

Raul Ascencio

The following motivation letter example concerns an  academic program.  Sue is a high school senior seeking a summer internship after graduation. Her letter is imbued with a passion for the field as well as its relationship to her career goals.

March 1, 2023

Cindy Diver

Caribbean Coral Restoration Project

789 Coastal Road

Nassau, Bahamas

Dear Dr. Diver,

For as long as I can remember, I’ve wanted to do something to help reverse the damage humans have caused to our planet. For that reason, I was thrilled to receive an invitation to apply to the Caribbean Coral Restoration Project summer program.

Though I come from a landlocked state, I received my open water scuba certification from SDI last August. Training took place in a flooded quarry in Pembroke, Kentucky. I look forward to taking my first “real” oceanic open water dive in the warm waters near your research station.

During my high school education, I have pursued as many ecological opportunities as possible. I participated in the 4-H Club’s Wildlife Judging Team for four years, twice winning regional competitions. I also keep an action camera as a constant companion, participating in citizen science projects such as iNaturalist and Cornell University’s annual bird count.

I have been accepted into State University’s biology program, beginning next fall. After obtaining a bachelor’s degree in biology, I plan to pursue my master’s in marine biology. I hope to start that part of my journey with real field experience under my belt. Please feel free to contact me if you require any further information. My application and resume are enclosed.

Key Takeaways

With the correct format and style, you can create a motivation letter that can win over any recruiter. To do so remember the key points that were addressed in this guide.

• Motivation letters can effectively be used in place of cover letters when you have little experience or are applying to a university, internship, or volunteer program.
• Use professional business letter formats.
• Address your motivations and qualifications clearly in the body of your letter.
• Express your personality, passions, and motivations.

Ensuring your letter is written in this style will boost your chances whether you’re an entry-level employee or an experienced worker.

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Article • 9 min read

The Business Motivation Model

Preparing a resilient business plan.

By the Mind Tools Content Team

Have you ever had to develop a business plan for your organization or for a new business?

If you have, then you know how difficult it can be to get it right. There are many different elements to consider, and it can be easy to overlook factors that may have a positive or negative effect on your success.

This is where it can be helpful to use the Business Motivation Model. This tool offers a practical way of sense-checking and optimizing your plan. By using it, you can develop a resilient business plan – one where you've explored the impact of internal and external influencers, and have adjusted the plan appropriately.

In this article, we'll look at what the Business Motivation Model is, and we'll explore how you can use it to improve business planning.

About the Model

The Business Motivation Model was originally developed by the Business Rules Group, a non-commercial consulting firm, in the late 1990s. Its goal was to help people prepare business plans in an ordered, efficient, properly-organized way.

Put simply, the Business Motivation Model helps you think about why you're creating a business plan, identify the essential elements that you need to include, and understand how all of these factors interact with one another. This helps you ensure that your business plan is robust and internally consistent, that it fairly explores the impact of the plan, and that it takes your business in a direction that is useful and valuable.

The model is not only useful for writing traditional business plans – you can also use it to plan projects and new processes.

The name of this model, "The Business Motivation Model," is not particularly helpful. Don't worry too much about this.

There are four main elements to the model:

• Ends: This is what you want to accomplish with your plan. "Ends" consist of a Vision, Goals, and Objectives. (These are defined in a slightly differently way from the vision, goals, and objectives that we describe elsewhere within Mind Tools – more on this later!)
• Means: These describe how you're going to achieve the Ends. They include your mission, your overall strategy, and the organizational policies and rules that will affect the achievement of your Ends.
• Influencers: This is where you assess the people or things, inside or outside your organization, that can affect your Ends or Means.
• Assessment: This is where you assess your Influencers, and then review and adjust your Ends and Means as necessary.

As you can see in figure 1, below, the model isn't linear – once you've analyzed and assessed Influencers, you review your Ends and Means, and update them until all elements are consistent and well-aligned.

Figure 1 – The Business Motivation Model

We'll now look into each element in more detail.

This is where you identify your final, desired result. You can start at this stage, but you'll probably find it more effective to work on your Ends and Means at the same time.

Begin by writing a vision statement . This is a human- or idea-centered statement that expresses what the organization wants to do or become in the long-term. Our article on Mission Statements and Vision Statements explores how to create powerful vision statements.

In this model, creating a mission statement comes under the Means, but it's often more effective to create mission and vision statements at the same time.

Goals and Objectives

You then need to set the Goals and Objectives that will help you achieve your vision.

In the Business Motivation Model, a Goal is long-term, qualitative (rather than quantitative), general (rather than specific), and ongoing. For example, "Answer telephone calls more quickly," or "Offer a friendly service to customers."

You must continually satisfy your goals in order to reach your Vision.

Objectives, on the other hand, need to be attainable , measurable , and time-based . For example, "By June 2014, we will answer 90 percent of telephone calls within 30 seconds," or "Within two years, we will achieve an average score of at least 85 percent on customer satisfaction surveys."

When achieved, these objectives will then help you reach your Goals.

The Means is the "how" of the model – how are you going to achieve the Ends you've identified?

Your Mission

To begin identifying your Means, write a mission statement . The purpose of this is to identify what you'll be doing on a day-to-day basis to achieve your Ends.

The model says that your mission statement should contain at least these three elements:

• An action part. For instance, "supply."
• A product or service part. For instance, "help-desk support."
• A market or customer part. For instance, "customers across North America."

For example, your mission could be "To provide IT help-desk support by telephone to customers in Canada and The United States."

You then need to develop and identify a Strategy for achieving your Ends. Don't skimp on strategy development – this is an extremely important process, and is key to the long-term success of your plan. (Our article on Developing Your Strategy looks in-depth at identifying, and then selecting, strategic options.)

At this stage, you'll also need to identify Directives. These are rules or organizational policies that will directly affect what you want to achieve.

For example, your organization may have a set budget for marketing that will affect how you build awareness for your brand, or your organization may only supply products to retailers within a 50-mile radius of its showroom. These would both affect your ability to compete in certain areas.

Remember that Directives can have a positive, as well as negative, effect on your overall plan.

3. Influencers

Here, you need to identify and assess your Influencers. These are people and factors that can affect your Means and End. They can be both internal and external to your organization.

Internal influencers can include:

• Infrastructure.
• Organizational values.
• Shareholders.
• Organizational culture.

External influencers can include:

• Technology.
• Business environment.
• Competitors.
• Media, and the wider community.
• Industry regulations.
• Government policies.
• Commonly-held assumptions.

To identify Influencers effectively, use PEST Analysis (to identify external factors) and Stakeholder Analysis (to identify the people who can affect your organization's success).

4. Assessment

Once you've created your list of Influencers, you then need to assess each one. Here, you look at each of your Influencers, and identify how they're going to impact your Ends and Means.

One way of doing this is to use SWOT Analysis – list each Influencer, then ask yourself whether they present a strength, weakness, opportunity, or threat to your Ends or Means. Then, identify the potential impact of Influencers that present a weakness or threat. (This can initially sound like a strange use of SWOT Analysis, but it's surprisingly effective.)

Tools such as Impact Analysis and Risk Analysis are great for helping you understand threats in more detail.

Once you've assessed each of your Influencers, review your Ends and Means, and update if appropriate.

Bear in mind that you may need to go through each element of the model several times, because any changes to one element will likely affect others. For instance, if you update your Ends, this will have a knock-on effect on your Means, and, possibly, your Influencers.

The Business Motivation Model helps you sense-check why you're creating a business plan, which elements you need to include, and how all of the factors within the plan relate to one another.

By using it, and by iteratively adjusting the plan to take account of the influences upon it, you can develop a more robust, resilient plan for your business – one that delivers the benefits that you want with a minimum of "unexpected" consequences.

There are four main elements to the Business Motivation Model:

• Influencers.
• Assessment.

Begin by identifying the Ends (your desired, end result) and your Means (how you're going to achieve this result).

Then, identify Influencers; these are any people or any things that could have an effect on your Means and Ends.

Last, you conduct an Assessment; this is where you judge your Influencers to determine what kind of impact they'll have on your Means and Ends. From there, you can review your Ends and Means, and update as required. Remember that you may need to work through each element several times.

The Business Rules Group (2010), 'The Business Motivation Model: Business Governance in a Volatile World,' Release 1.4.

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25 Best Motivation Letter Example Templates

The key to convincing potential employers that you are a good candidate is to write a motivational letter.  Motivational letters are one of the keys to impressing potential employers. This is different from a cover letter and can be more effective to showcase your years of experience by quantifying your previous accomplishments.

Below we have 25 motivation letter example templates for you to put together a single-page letter unique to you and help you land that dream job.

Sample Letter Template for Inserting Your Body Paragraphs (Body Paragraphs Below)

Using the free template below, the first paragraph should introduce why you are writing to this employer, who you are, and include a summary of your academic institutions and work experience. In the second paragraph, talk about your professional experience, relevant skills, and highlight your value to the company by aligning your skills and experiences with the job posting. The third paragraph should ask for the job interview and include your contact information so that the hiring manager can reach you.

Tailor the following motivation letter to your needs:

[Your Name] [Street Address] [City, State Zip Code] [Telephone Number] [Email Address]

[Hiring Manager Name] [Title] [Company Name] [Street Address] [City, State Zip Code]

Dear [Hiring Manager]:

My name is [Name], and I am writing to express my interest in applying for the [position] at [Company Name]. I have been working toward the goal of having a career in the [industry] industry with [Company Name] and helping it attain its goals of [researched company goals]. My [credential] from [University Name] gives me an edge that can benefit [Company Name].

[Insert your body paragraph(s) here.]

My resume is attached. If you have any questions or if you would like to schedule an interview, please call me at [phone]. I look forward to meeting you to talk further about employment opportunities at [Company Name].

Sincerely, Signature (if a hardcopy letter) [Your Printed Name] [LinkedIn Page, if you have one] [Facebook Page, if it will help you get the job]

25 Best Motivation Letter Example Template Body Paragraphs

Here are 25 sample body paragraphs to plug into the template to create your own letter for that potential job at your dream company.

1. What drew me to [Company Name] was your company vision, [company vision/slogan]. I have demonstrated these values through my work at [Company Name] by always being [quality] and taking the time to [quality]. [Quality] and [quality] are also very important to me, both professionally and personally.

I have [relevant experience] that has catapulted me into learning other aspects of [industry], such as [aspect] and [aspect]. With this well-rounded perspective of [industry], I believe I am the perfect candidate for this position. I have the necessary skills and experience to get you results while keeping your core values at the forefront of everything I do.

2. As you will see by my job application, I have vast experience in [industry], and I’ve always prioritized [quality] and [quality] to ensure a great first impression for every customer. While at [previous Company Name], I developed skills in customer service, sales, and shipping and receiving.

My contributions to the changes in our packaging department saved the company [$number], and our staff appreciated the new [packaging feature]. I believe my strong educational background and extensive experience in the field will be an asset to [Company Name]. I have always been passionate about [industry], and I know that my love of the industry will make my transition into your team very smooth.

3. In your job description for the [position], you listed [quality] as being a priority at [Company Name]. I have [years] of experience managing the [department] where [quality] was made a priority due to changes I implemented in my first year. I have worked in [industry] for [years], and I was impressed by your company news about [quality] being improved across all of your locations. With my extensive experience and a solid background in executing [previously mentioned priority goal], I feel my skills would be a welcome addition to the [department] at [Company Name].

4. Having previously held a [position] and experience in a [field], I understand how challenging it can be to maintain relevance with the rising value of currency and inflation in the [field] market without breaking the budget. I know that [Company Name]’s current focus is to improve [quality], and I’m happy to report that at [current Company Name], I was part of a team that did just that.

In one short [timeline], I led our team to increase [goal] by [number]%, and decrease [goal] by [number]%. The results gave [Company Name] the opportunity to expand [division] by [number]%. Leading my team through this transition allowed me to support all my team members to achieve incredible results. I’m certain I could be a huge benefit to your business.

5. As a master’s degree holder in [industry] with [years] of proven experience in managing both [department] and [department] effectively and efficiently, I am well-prepared for your position. Professionally, I am very organized, calm, and patient with excellent [industry] skills. When [Company Name] experienced hardship with [project], my team and I were able to provide comprehensive solutions that [Company Name] could implement quickly to avoid any loss whatsoever.

In addition to providing quality service to [clients], I have the leadership skills needed to motivate other employees to perform above the industry standard. My team members have always described me as approachable, and results-driven, and I’m proud to say I was awarded [award] for my role at [Company Name]. I would love to bring my incredible expertise to your organization, to plan what we can achieve together.

6. As an [position] at [Company Name], I am responsible for evaluating the [specific measure] of up to [number] [clients]. I am also responsible for developing a rotational system to manage the care of [clients] and coordinate the workforce. I have been recognized as an ambitious, reliable, and dedicated individual who works independently.

Furthermore, I realized and implemented [field] duties I learned in school when I worked in a [position] at [previous employer] for [years]. The [employer]’s management commended my handling of difficult situations with [clients] while I worked there. All of this, along with my relevant education, makes me an ideal candidate for this role.

7. The job position for [position] that you have advertised matches well with the skills that I have acquired during my time at [Company Name]. My areas of expertise and passions are [industry] analysis, project management, and research. In addition to being my passions, these skills are the foundation for any project management professional.

As a financial manager who excels in data analysis, I understand where the company should be focusing its efforts. My experience and deep skillset will launch your company forward into the next decade.

8. I see from your posting that you’re looking for a [position] with experience in [field] maintenance, which happens to be one of my primary strengths. As a [position] at [Company Name], I steered full upgrades to our [task] over [timeline], resulting in an average increase of [number]% in [measurable goal], as well as a decrease of [number]% in [measurable goal]. As a result, productivity and employee satisfaction improved dramatically across the board. Employees found themselves eager to use the new system, and productivity increased by [number]%.

Additionally, I have developed my knowledge of hardware and software issues on [software] as well as [software] at [Company Name]. In addition to my experience level with advanced technical abilities, my proven ability to troubleshoot and resolve problems, and my excellent interpersonal skills, I am confident that I could be a valuable team member at [Company Name].

9. My role as a [position] at [Company Name] is to ensure fluid communication between [department] and [department], including all parties involved. I have doubled the [quantifier] at all [company-organized functions] by implementing new [industry] tactics over the past year. My degree in [subject] also places me in an ideal position to bring forward leadership skills to motivate and encourage all employees.

I have a track record of reliable reporting and a self-reflection tool I use with myself and my employees to drive results to the highest level possible. Employees become motivated to work together as they know I am receptive to all feedback. My passion for hard work and solid results make me the best candidate for your job opening at [Company Name].

10. At [Company Name], I managed a team of [number] people, and my main priority was always based on their safety and security. In contrast to other [positions], I make sure everyone knows their responsibilities when they are due and when they need to make changes, all the while keeping safety in mind. This is done using the system that I have used for [years] throughout that works for me. We conduct a safety meeting every day before anyone lifts a tool, and every [area] is viewable at any time. Every project is then executed on time and on budget, and we can clearly see when we have succeeded and where we need to improve. I think your company would find that I am a good fit for this position.

11. I’ve spent [years] managing [departmental budgets] for a [number]-person company, so I could plan a [frequency] project budget or draft an inter-office budget in my sleep. My career goals include consulting with executives to determine their financial strategies based on their experience.

My skills speak for themselves, but it’s that personal touch that each executive will find invaluable as they watch their investments compound. I take the time to research every client I work for and get to the root of their motivation for maximum results. My experience as a result-oriented professional makes me the right candidate for this position.

12. It was exciting to see that there was an opening in [department] with [Company Name] as your involvement with [other Company Name] has been meaningful to me for a long time. As a result, this job is my best fit since it brings together my experience with [department] and [other Company Name]. This would be a great way for me to integrate myself into your team and help your company launch through your next steps to reach your ambitious goal of [goal].

With my team building and management experience, together with my ability to troubleshoot this process, I believe I would prove invaluable to [Company Name]. At [previous role], I ensured a successful launch of merging both parties, which had a profound effect on both sides. You can count on me to deliver the same caliber of results to your organization.

13. As a longtime admirer of [Company Name]’s success, it was a pleasure to see your job opening. In light of my experience decreasing [goal] by [number]% for [Company Name] while reducing [goal] by nearly [number]% and boosting [goal], I believe I can be of assistance in [Company Name]’s current market challenges. As your company is about to embark on this new chapter, and since I’ve just led a team through a similar project, I think setting up an interview would be beneficial.

14. Ideally, this position will enable me to use my experience gained while holding [position] with [Company Name]. As such, I performed the [duty] at the [location] in all areas of the [department] and the [department]. The experience I gained working in [industry] further prepared me to progress in [industry].

I have a great deal of transferable experience, specifically in [area] and [area]. My objective is to gain a broad understanding of [area], [area], and [area]. Given the opportunity to interview with you, I believe I will make a great first impression on you and your management team.

15. As a [role] at [Company Name], I am in charge of analyzing the [specific measurement] of up to [number] [clients] as well as developing a systematic method for coordinating the care of [clients]. Known for my tenacity, reliability, and dedication, I can work independently. Those clients had a better chance at satisfaction with me leading the team in [department].

When I held a [position] at [previous employer] for [years], I used what I learned in school to fulfill [field] duties. While I worked there, [employer’s management] recognized my ability to resolve difficult scenarios with [clients]. My relevant education, along with my professional experience, makes me an ideal candidate for the role.

16. I have [years] of experience in this part of the business and I understand the communication skills required to perform this job effectively. I am confident that my exposure and knowledge will be an asset to your company. My experience has taught me that teamwork is of the utmost importance. I believe that strong relationships with all the departments in the organization take the company toward success.

I have taught myself to reach out and build relationships with all facets of the organization. I am passionate about my work, and I am confident you will find me a perfect fit for your business.

17. My experience includes leading multi-disciplinary teams and providing actionable solutions through [field] reports, overall campaign effectiveness, analysis, and insights. At [Company Name], I have been successful at increasing [goal] from [number] to number] in [timeframe]. My competitive nature allows me to handle complex situations both strategically and tactically.

With my knowledge of [industry], I managed to achieve [goal for Company Name]. You provide applicants with a vast array of career and growth opportunities, and I would like to join your company because you offer excellent career and growth opportunities. I believe that I am your best chance at hiring someone who will work hard to acquire those opportunities aggressively and with great enthusiasm.

18. I am a brilliant professional [position] who has been consistently praised as a trustworthy leader by my colleagues. Throughout several my career, I have developed proven [skill], [skill], and [skill], which I hope to leverage within the [department] of your company. The first thing I think about before tackling any project is “How can I improve this process to make it safer, and more efficient?” I am always looking for better ways to accomplish company goals. With my vast education and wide-ranging experience, I believe I am the ultimate contender for this position.

19. When it comes to handling and manipulating [product], I am known for my attention to detail and precision. Also, I am proficient in communicating between various groups, including designers, producers, quality assurance personnel, and warehouse personnel.

Your healthcare work appeals to me most about your company. As an employee of [Company Name], I learned the requirements of working in a federally-regulated environment and maintaining the strictest adherence to environmental protection and health regulations. Furthermore, I am committed to setting the latest industry trends and best practices to ensure that my team and I are bringing the latest standards to the warehouse floor. The best thing about having me on your team is that you won’t have to worry about a thing.

20. I worked for a leading [Company Name] for ten years after obtaining a degree from [University]. Several [industry] developments were delivered, and business was good. Along with many other industry professionals, I was laid off during the recession. My new career began with [Company Name] as a leading consultant, achieving a [number]% [goal] for its [project]. Based on this success, my CEO offered me a promotion to my current position [position] for the newly launched [project] of [Company Name].

This high-profile position entails overseeing a team of [number of] [industry] consultants, [industry] engineers, and support staff. Because of my industry knowledge and contacts, I have been able to reduce [field] costs by [number]% every year. In addition to the growth and occupancy goals, I overshot my vacancy turnover goals and resident satisfaction rates as well. Since these results can be reproduced for [Company Name], I believe I would be a good leader to bring a successful future to your department.

21. I’ve had several responsibilities and accomplishments in my previous position at [Company Name], making me an ideal candidate for [position] at [Company Name]. Using a similar format to [Company Name], I wrote plans for [project] at [Company Name], and a number of locations have now adopted it. Furthermore, my [percent] success at [project] and [project] in [industry] are among the best in the state, and I am sure I can produce similar results at [Company Name].

My dream would be to acquire the position at [Company Name]. Your company’s values have always impressed me. I was initially encouraged to become a [position] by several members of [Company Name]. Although I love [task] dearly, there is no other business that would make me as happy to work for as [Company Name]. Should I inherit this position, I am confident that I would be a valuable asset to the team.

22. In my professional career [position], I have consistently been praised by my colleagues as a superior leader. My career has enabled me to develop [skills], [skills], and [skills] that I hope to leverage within your company’s [department]. My successes with [project] over the last [number] years were directly responsible for an increase of [number]% in sales for [Company Name]. In addition, I take the health and safety of my staff very seriously. Before every project, I plan ways to make it efficient, safer, and more cost-effective. Aiming for greater success for the company is my constant goal. Given my extensive education and a variety of experiences, I am the most qualified candidate for this particular role.

23. I am well-suited for this position as a result of my master’s degree and my graduate studies. To complete it, a great deal of independent research was required, necessitating initiative, motivation, and an extensive set of skills. The knowledge of the [industry] was essential for one course, [insert course]. I found this subject to be very stimulating. It prepared me well to begin my career with [Company Name].

My [industry] skills are proficient and precise, and I have a keen eye for detail, so I would be very grateful if I were able to prove myself in this position. My enthusiasm and determination will help me guarantee success in this role immediately.

24. It is my pleasure to have extensive knowledge and experience with multiple applications and processes, including but not limited to [software], [software], [software], [software], and [software]. Throughout my career as an analyst, I acquired skills such as [skill] and [skill], and I approach analytics with a passionate and curious outlook. On my website, you can read several client reviews that demonstrate my ability to spot anomalies and provide solutions to remediate them.

As a self-employed [position], I was not only responsible for delivering on promises to clients but also solely responsible for managing multiple accounts and communicating with any clients. I am confident that these communication skills will help me in this role, which requires good time management and prioritizing skills, along with the ability to communicate findings clearly and concisely.

Despite enjoying the flexibility that comes with working for myself, I am ready to move into a full-time position with a company like [Company Name]. As a team member, I am eager to have the opportunity to collaborate with both my colleagues and clients. Both technical and non-technical team members can benefit from my strong research abilities and presentation skills. As an individual, I am well organized, am open to constructive criticism, and am driven to surpass everyone’s expectations. In my work, I strive for clarity and excellence, which are principles aligned with the company’s core values, which makes me a confident candidate for success on [Company Name]’s team.

25. [Publication] published an article about the opening of your company’s branch in my area, and I read it with great enthusiasm. Congratulations on your new business venture, as well as your pre-launch sale of $[amount]. When I discovered that [Company Name] was hiring, I knew I had to apply.

I have long desired to find a company where I feel like I can make an impact even while working in a [position] in [industry]. My training and knowledge make this the perfect opportunity for me to be a part of your team. Having been vital in the successful launch of [product] at [Company Name], I feel my passion for this [industry] and experience with [field] places me at the top for suitable applicants.

In addition to your letter, you will want to include your resume. Remember: hiring managers read many resumes. If you’re applying for the job of your dreams, as a starting point, consider how quickly your resume could be skimmed by a reader. You want to be direct, assertive, and keep it succinct. Always consider the following:

• Keep your letter to a simple, clean, single page.
• Hook them with the first line.
• Triple check for grammar and spelling mistakes.
• Research the company you are applying to.
• Check the job listing carefully for key requirements and align those with your accomplishments – quantifiable results are what employers are looking for!
• Let your personality shine tough!

For recent graduates with no work experience, it can be the best way to demonstrate your relevant skills by showing specific skills you’ve acquired in school or through volunteering. I hope these examples of professional cover letter samples help you draft your winning letter.

Good luck. You can do this!

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How to Write a Successful Motivational Letter

• Apr 18, 2024
• 7,150 views

As you look for a new opportunity, be it seeking a job or applying for school , you may need to write a motivational letter.

Composing inspirational letters requires creativity, thoughtfulness, and an appreciation of the message one intends to convey. When compiled correctly, it can be an effective way to express yourself and your motivation.

This article offers tips on constructing an outstanding motivation statement. We will discuss what should be included in the letter and how to format it. Additionally, the article will cover what words to use to ensure your letter is as strong and persuasive as possible.

Additionally, we will provide some motivation letter samples so you can get an idea of what works best.

Equipped with this advice, you will be armed to construct a noteworthy motivational statement that will help you reach your aspirations.

Prepare all your application materials

When sending out an application of some kind, you will likely need to submit a package of documents . You may need to complete an online application, provide letters of recommendation , and send a copy of your resume.

To ensure you present yourself in the best light, consider polishing your resume with a free online resume builder!

The builder offers resume templates to help you create a neat and appealing document that presents all your best qualities and expertise.

The AI-powered writing assistant helps come up with the best words to describe you as a professional.

Save time, money, and effort while writing your best resume with Resume Trick .

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What is a Motivation Letter

A motivation letter is a document that serves to introduce who you are and elucidate your personality. This type of inspirational letter may be used to accompany an application for a job or a college/university program.

The letter of motivation should be written in a professional yet personable tone to show your inspiration to apply for a certain position or a degree. You should also demonstrate your enthusiasm for the opportunity and express what motivated you to apply.

The main goal of the motivation statement is to get the reader to look at your CV or resume .

An effectively written letter of motivation can leave a notable impression on prospective employers or admission counselors. It often can be the deciding factor for the "yes" or "no".

Devote enough time to produce a unique, intriguing letter that will aid you to be noticed among the others!

Motivation Letter Example

Motivational letter vs. cover letter.

Motivational statements and cover letters are documents used in the application process. However, they are different in purpose and content.

The motivation statement must be composed in a friendly, conversational style. It expresses your passion for the opportunity , talks about the talents you have, and how you can help the organization reach its goals.

The cover letter should be professional and concise. It must be well-structured and provide a clear summary of your credentials and skills. It has to be direct and to the point, highlighting relevant experience and qualifications.

Despite the differences, you can try using our cover letter templates for formatting and organizing your motivational letter.

In conclusion, a letter of motivation and a cover letter are two distinct documents. While the two are both important, they serve different purposes and must be written differently.

Ensure that you select the correct type of letter based on the requirements and compose effective supporting materials for your application.

When to Use a Motivational Letter

Crafting a motivational letter may be needed to aid you in being noticed . Here are some occasions when you may need to compose a motivational statement.

A well-written motivational letter serves as a great tool for setting yourself apart from other contenders and exhibiting your keenness for the role or opportunity. Make sure to include all relevant information that is needed to make your application successful!

Motivation Letter Examples

An engaging motivational statement can make the difference between being accepted and rejected. Below you will find examples of letters for various purposes . Use them as a reference for crafting your own.

Example of a motivational letter for a university application:

Dear Ms. Campbell, My name is Alex Throssell. I am writing to you to support my application for admission to Jackson State University. I am enthusiastic about obtaining a degree in Computer Science. I am confident that your school will give me the ideal opportunity to realize my goals. I have been interested in the informatics field since I was a child. I have been coding ever since I was 12 years old. I love solving problems and developing new applications. In high school, I completed courses in computer programming and web development, which sparked my interest in software engineering. In college, I plan to continue to explore the world of computer science. I want to learn more about Artificial Intelligence and Machine Learning, two topics that fascinate me. Additionally, I plan to become involved with research projects related to these topics as well as other areas of computer science. I am confident that Jackson State University can provide me with the best education to help me achieve my goals. Not only does it have excellent faculty members and research opportunities, but also offers a stimulating environment where I can grow both academically and personally. Appreciation for your thoughtfulness in reviewing my application. I anticipate your reply! Best regards, Alex T

Examples of a motivation letter for an internship:

Dear Mr. Miller, I am excited to submit my application for the Social Work Intern position at Compassionate Care Services. With a solid academic foundation, I am confident in my ability to contribute meaningfully to your team. Currently pursuing a degree in Social Work at Towson University, I actively engage in projects that enhance my practical knowledge. Notably, I led the "Youth Empowerment Program" at my university, overseeing skill-building workshops, mentorship programs, and career guidance. This experience sharpened my research, collaboration, and leadership skills, further deepening my understanding of the field. Beyond my academic endeavors, my strong customer service skills and effective communication make me a valuable addition to your team. My passion for Social Work drives my commitment to community betterment. I am eager to apply my skills to contribute to the mission of Compassionate Care Services. Thank you for considering my application. I am enthusiastic about the opportunity to discuss how my background, skills, and dedication align with the goals of your organization. Please feel free to contact me for any additional information. Sincerely, Elizabeth Tucker

A motivation letter example for a job application:

Dear Mr. Watts, I am writing to apply for the Landscape Architect role at EcoDesign Studios. I have 5 years of experience in the field. I am confident that I possess the necessary skills and qualifications to make an immediate impact on your team. I am passionate about architecture and have worked hard to develop a deep understanding of the industry. At my previous company, I led the "Urban Harmony Plaza" project, transforming an underutilized urban space into a vibrant, green hub. Collaborating closely with local stakeholders, I applied my architectural skills to address real-world challenges, highlighting the importance of sustainable practices in enhancing community well-being. I am highly motivated and eager to contribute to the success of the EcoDesign Studios. I have a proven track record of meeting deadlines, exceeding expectations, and delivering high-quality results. I am also highly organized and take pride in ensuring that projects are completed according to set deadlines and standards. Furthermore, I have excellent interpersonal skills and enjoy working as part of a team. I am comfortable working with people from diverse backgrounds and cultures and collaborating seamlessly with colleagues at all levels. I would be delighted to put my skills and experience to work for your organization. I believe my qualifications render me a perfect fit for the role and would welcome the opportunity to discuss this further in an interview. Thank you for considering my application. Sincerely, Matthew M. Ferrell

A motivational letter example for joining an organization:

Dear Ms. Ruben, I am thrilled to express my fervent interest in joining Community Empowerment Hub, captivated by its commitment to fostering social and economic justice. The impactful strides your team has taken in improving lives resonate deeply with my personal mission. For quite some time, I have closely followed and been inspired by your organization's dedication to ensuring universal access to quality education, healthcare, housing, and other fundamental needs. I firmly believe in the transformative power of collective action to institute enduring change. My educational background, including a degree in political science, coupled with my experience in the public sector, positions me well for this role. Through my involvement in a recent legislative initiative on climate change, I honed my understanding of policy issues and effective strategies for driving social change. My passion lies in utilizing my skills to contribute to a better world, and I am enthusiastic about the prospect of bringing my expertise to your team. Eager to contribute meaningfully, I am confident in my ability to aid your organization in advancing its goals and objectives. Thank you for considering my application to join Community Empowerment Hub. I am eager to delve deeper into how I can actively contribute to your mission and make a lasting impact on the world. Sincerely, Paul Brown

A motivation letter sample for funding application:

Dear selection committee, I am writing to seek funding for my project, "SustainVisions," which aims to produce a series of educational videos promoting sustainability in our community. The "SustainVisions" project will showcase individuals from our community who are passionate about sustainability, highlighting their impactful work. These videos will be strategically shared on various social media platforms, with the overarching goal of inspiring viewers to take positive actions towards a more sustainable lifestyle. The requested funding will be allocated to cover essential aspects such as equipment, production costs, and associated travel expenses. With this support, I envision creating a unique video series that not only educates our community but also has the potential to resonate beyond our local borders. This endeavor is crucial in raising awareness about sustainable practices and encouraging tangible actions that can positively impact our environment and the lives of many. Beyond my passion for this cause, my experience demonstrates a proven ability to execute impactful projects. I have collaborated with non-profits, government agencies, foundations, and various organizations to develop sustainable initiatives with lasting effects. My skill set includes conducting thorough research, designing effective programs, and establishing valuable relationships with key stakeholders. I am committed to ensuring that any funding received will be utilized efficiently, meeting deadlines, and staying within budget while delivering top-tier results. With a track record of successful projects, I am confident that "SustainVisions" can make a tangible difference with your support. I sincerely believe in the merit of this project and hope for your consideration and support. Thank you for your time and thoughtful consideration. All the best, Nichole Fisher

How to Format a Motivational Letter

The formatting of the motivation statement has to be concise but appealing. Although the requirements are less strict as compared to the cover letter writing , it is a professional document, not a note to a friend.

Tips for formatting your motivation letter:

• Use a readable font, such as Arial or Times New Roman, in size 11 or 12.
• Leave 1-inch margins on all four sides of the page.
• Begin by writing your name and address on the initial line.
• Include the date underneath your address.
• List the recipient's contact information below the date.
• Use a polite salutation, such as "Dear Mr./Ms./Dr." followed by their last name.
• Ensure that each paragraph is no more than five lines long. Each sentence should contain no more than 12 words.
• End with a polite closing such as "Sincerely" and include your name underneath.
• Include any relevant documents, such as a resume or references, after your signature.

By following these simple steps, you can guarantee that your motivational statement has the right format and appears professional.

How to Structure a Motivational Letter

Drafting such a letter can help you make a good first impression . So, it's worth investing time into crafting a well-written document that outlines your skills, qualifications, and suitability for the role.

Your motivational letter ought to be brief and limited to one page . It has to include the following: an introduction, body paragraphs, a conclusion, and your information.

In the beginning, you should articulate your interest in the role and how it complements your career plans. The body paragraphs should explain why you are qualified for the job by showcasing your qualifications and exhibiting your enthusiasm about the opportunity.

The conclusion is that you can share your excitement for the role and thank them for taking the time to look at your application. At the end of your motivation letter, be sure to include contact information . This will ensure you can be reached out if there are any questions or for further discussion of your candidacy.

Make sure your motivational letter is tailored to the job and reflects your enthusiasm, then send it off with confidence!

Tips on How to Write a Motivation Letter

Motivational letters are a necessary component of competition. It helps companies or schools make decisions about who to choose and shows them what kind of person you are.

Developing a compelling motivation letter can assist you in surpassing other applicants and displaying your devotion to the role or program.

Follow the below steps to create an impressive letter of motivation that will leave a good impression on potential employers or admissions boards.

Motivational letter writing tips:

• Prepare for writing. Think about what you want to say and why you are writing it. Ensure that you are prepared to explain your interest in the letter.
• Start with a captivating introduction. [Introduce yourself](/blog/tell-me-about-yourself.html, your goals, and your reason for applying.
• Use compelling language. Be clear and concise so your motivational statement is easy to read and understand. Keep your sentences short and to the point.
• Demonstrate your enthusiasm. Tell about your passion for the position, the program, or the project you are applying for.
• Describe your goals and objectives . Explain what you hope to gain from this opportunity and how it fits into your long-term goals.
• Show your commitment. Speak about how you will contribute to the company/university and its mission.
• End your letter with an emphatic declaration. Illustrate your eagerness for the discussed matter and express gratitude for the reader's consideration.
• Proofread and edit carefully. Ensure that there are no grammar, spelling, or formatting errors in your motivational letter before sending it.

By abiding by the above instructions, you will be able to compose an impassioned motivation letter which will give you a head start on attaining the job or getting into the university.

Addressing Potential Concerns

Applicants can address gaps in experience , low grades, career changes, or other potential concerns in their motivational letter. This can prevent misinterpretations and ensure that the reader has a clear understanding of the circumstances .

Here's how you can address these moments proactively and positively: Begin by acknowledging the concern directly but briefly. For example, if you have a gap in your work history, state it concisely without dwelling on it. This demonstrates transparency and shows that you are aware of the potential red flags. Offer a brief explanation or context. For employment gaps, this could include personal circumstances, health reasons, or pursuing further education. Emphasize what you've learned or gained from the experience, despite the challenges it may have presented. For example, if you took time off to travel, discuss how it enhanced your interpersonal skills . Connect your past experiences, including the problems you've faced, with your future aspirations. Explain how they align with the opportunity you're applying for.

Dos and Don’ts

It is important to remember that success comes from within . Here are some dos and don'ts to keep in mind when it comes to creating a motivation statement:

• Write clearly and concisely.
• Make sure your letter is tailored to the specific job or program you are applying for.
• Use powerful language that exudes confidence.
• Incorporate relevant examples or reasons behind your motivation.
• Highlight any special aspects that make your application unique.
• Don't copy and paste from other letters or applications.
• Don't use weak phrases like "I think" or "I believe". Instead, use stronger words like "I am confident".
• Don't be too general with your statements. Be specific about what you can bring to the table.
• Don't leave out any important details. There should not be questions left for the reader.

Writing a motivational letter: conclusion

Constructing a letter of motivation can be laborious. Yet, it does not have to. Follow the provided guidelines and the motivation statement examples to build yours.

Key takeaways:

• It is essential to be clear and concise in your writing, as well as to make use of effective language.
• Highlight your enthusiasm and illustrate why you are the most suitable person for the opportunity.
• Ensure that the letter is adapted to the specific employer or school you are applying for.
• Demonstrate your passion and devotion.
• Proofread and edit your letter for any errors.
• Don't forget to include a professional signature at the end.

Now, send your letter and wait for a response. Remember: be patient, confident, and positive! Good luck with your application!

Aiden Anderson

Resume Trick Staff Writer

Aiden Anderson is a Resume Trick staff writer specializing in job search-related topics, including resume and cover letter writing. Aiden is constantly seeking innovative ways to bridge the gap between technology and career development. His goal is to offer valuable insights to job seekers on leveraging digital tools for a successful job search. Aiden's passion for the internet and technology is also reflected in his articles for Video Candy .

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How to write a successful motivational letter - Easy to use guide with free templates

Most university courses, from undergraduate degrees onwards, expect a fair bit from applicants. Not only does each course have set academic requirements and forms to fill out; most applicants will also be asked to provide examples of their work, a CV, and even undertake special course-specific preparatory exams. Many masters courses – especially some very competitive ones, like the top MBA s – encourage applicants to obtain letters of recommendation from senior colleagues or academic supervisors. Atop this sheaf of papers sits the most intimidating prospect of all: the motivational letter.

      Free Motivation letter templates for your first job application

      Free Motivation letter templates for an internship application

A motivational letter, also known as a personal statement or a cover letter, is a short piece of writing all about you; your past, your ambitions, your personality, and your interests. While completing CVs and forms can be a little dry and boring, motivational letters can be hard to write . The combination of needing to produce such an intimate piece of writing, worded in such a way that it comes across as both authentic and professional, and then using it to sell yourself to a university, creates the perfect recipe for social awkwardness and writer’s block.

Despite the difficulty of writing a decent motivational letter, it’s a fundamental skill in today’s jobs market – once you leave full-time education, you’ll need to write motivational letters to potential employers . With this in mind, writing a motivational letter for a masters degree is excellent practice. Below, we’ve prepared a couple of fail-safe techniques you can apply to writing a motivational letter so that it won’t either sound sterile or arrogant, and will help you stand out from the crowd.

Cover the basics: The central function of a motivational letter is to convince the admissions team at the university of your choice to offer you a place, or invite you to interview. Make sure that the letter is structured in such a way that it serves this purpose – it is usual to conclude a motivational letter by asking directly that you be admitted or invited for interview, depending upon what the next step of the admissions process is. Equally important is the calibre of your written language; if your motivational letter is riddled with grammatical errors or spelling mistakes, or doesn’t make sense, the university will almost certainly refuse to admit you. A great starting point is to look at some templates for motivational letters in your chosen field, to see how they are structured, and what key points you need to cover.

Get personal: A standard for all cover letters – including those for job-seekers – is that you must address your letter to a specific person. For your masters course, it could be the Head of Department, or the academic staff member responsible for your masters study programme . If you will be working closely with an academic supervisor – as with most research degrees – your cover-letter should be addressed to the academic you’d prefer to supervise you. Use the university’s website to figure out who the right person is, and address the letter to them using their name and title.

Show, don’t tell: This is true of CVs, and is true of motivational letters too. “I am a good leader” sounds a lot weaker than “I led a group of my fellow students on a week long climbing expedition, where we successfully…”. Avoid any overly ambiguous statements, as these can diminish the confidence the admissions team may have in your motivations. Also, make sure not to show things twice – if you’ve discussed something extensively in your CV, don’t dwell on it in your motivational letter.

Do your research: Academic institutions often have a lot to say about their values, priorities and vision. What’s your target institution’s motto? Do they prioritise sports , arts , or something else? Do they have a statement of values? How do you reflect these things? The most important question to think about in relation to these things – why is it that you want to go here? Weaving your knowledge of these things into your letter is a great way to assure admissions tutors that your choice to study at their institution is an informed one.

Be specific: One of the biggest problems at application is that candidates don’t adequately explain why it is they want to study what they’ve applied for. Remember, you’ve got to explain your choice of subject, and your choice of institution. Not just “Why Biology ?” but “Why Biology at this university?” If you don’t yet have answers to this question, then it is well worth going through the University’s website again, to work out what inspired you to take the next step, and apply for your chosen course.

Write a story: People love stories. They like to be taken on a journey, and brought to a satisfying conclusion. A list of superlatives or accomplishments is nowhere near as compelling as an epic story that weaves all that you’ve done into a coherent account, that supports the choice you’ve made to apply. Like all stories, make sure your motivational letter has a clear beginning, a middle, and an end . These should all follow logically on from one another, so that the reader is left feeling convinced of the suitability of your chosen course and institution, to your skills, experience, and goals.

Be interesting: This is without doubt the most important feature of a motivational letter – you absolutely must capture the reader’s interest. If you come across as boring (or worse, bored) on paper, it’s much less likely that you’ll get a positive reply. But furthermore, the interest you express has got to be personal, and it must relate directly to your motives . It’s absolutely no use whatever to produce some bland, boring page or two about hard work and how interested you are in your subject. This is exactly what every other candidate will write, and for the most competitive courses, you will want to stand out. But the best way to do this is not to try to be someone else; be yourself. Mention the fact that you like juggling. Talk about how you felt when your father was laid off work. Begin from your earliest memory. So long as what you say relates to what makes you the person you are, and then why that person has chosen to apply for this course, it deserves to be there.

What underscores all these points is a simple, and very ancient, piece of advice; know thyself . Nobody expects you to have everything figured out when you apply for a masters, but they will at least expect you to have a firm grasp of what you want out of the degree you’ve chosen to apply for. It’s in nobody’s interests for students to undertake courses for which they are ill-prepared, or that they haven’t really thought through – all you need to do is show your chosen university that this doesn’t apply to you.

And let’s face it; a masters degree is a fantastic opportunity, that will allow you to gain an expert understanding of a field about which you are passionate, and will build a bridge to a career that excites you – what could be easier to write about than that? But if you prefer to get some guidance, have a look at our motivational letter templates below.

Example 1: Motivation Letter for a Masters of Science Degree (MSc)

Dear sir /Madam,

My name is [name] and most recently I have been working as a [job title] at [company name]. I hold a B.Sc degree in [subject] from [university name].

The undergraduate curriculum in [subject], [university name], introduced me to a wide variety of subjects in the field of [subject]. Various courses like [course 1], [course 2], [course 3] (name all relevant courses) provided me with a strong footing in [subject of the masters degree].

While offering both depth and breadth across this field, these courses put into perspective the importance and relevance of [subject] and the application of its fundamentals to the problems faced by the real world.

I am much eager to adopt and know new technologies. I am really enthusiastic to attend a Master of [subject] at [university name] in order to understand different [subject] concepts and its applications to more complex real life situations. The good reputation of high-quality education standards, an extremely distinguished faculty members, and research facilities are the factors which have motivated me to apply for my masters studies at [university name].

Moreover, I feel I am responsible for making a big move in this field and this scholarship will give me a big chance to be one day someone who is remembered for his innovations. I think it is our duty as people sharing life in this world to make our future better because the future is not only ours. The next generation should be proud of us one day when they look back and find how hard we worked to make the world a better place. I believe my qualification and your needs would be an excellent fit. I will be happy to provide any further information or documents if required. I look forward to your positive response. Thank you for your time and consideration.

Kind regards,

Example 2: Motivation Letter for a Masters of Art Degree (M.A.)

Dear Prof. [name],

I am writing to inform you of my interest in the Masters of Arts [name] program at [university name].

I currently hold my Bachelor’s of Arts in Art History [subject] from the University of [name], having graduated with cum laude with a GPA of 3.82 [grade]. After attending the University of [name], I completed a 3 month internship at the National Gallery in London (GB) followed by a 6 months internship at the Museum of Modern Art in New York (USA).

During my studies and internships I developed a deep interest in Italian Art, with a particular focus on artists form the 17th century. Having worked under the supervision of Prof. [name] at the National Gallery enabled me to get a very deep understanding of [specific subject] and I see the Masters of Arts [name] program at [university name] as a unique opportunity to intensify my knowledge and continue my studies.

Given my education and experience from [university name], National Gallery and Museum of Modern Art, I am confident that I am an excellent fit for the Masters of Arts [name] program at [university name]. I have researched the program and determined that the coursework and research profile of the college are a strong match. I’m particularly impressed by the volumes of [name] books in the university’s library, which are of particular interest for me and which I would love to study in great detail.

If you have any further questions, please contact me using the information at the top of this letter.

Did you know that most students apply to 5-7 different masters programs? The reasons for that are very simple: the more programs you apply to, the more options will you have to choose from in the end. You should therefore always apply to multiple programs. The best way to find alternative programs is to just search for them here on mastersavenue . It's free and super fast. Why don't you give it a go?

Are you looking for more free tempaltes? 

- > Motivation letter templates for your first job application

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MBA Motivation Letter: How to Write One

Includes mba motivation letters sample.

Featured Expert: Aali Malik, MBA

Looking at an MBA motivation letter sample is a great start to being drafting your own motivation letter for your MBA application. The term MBA motivation letter is often considered interchangeable with MBA cover letter, and both of these are sometimes confused with the MBA personal statement, statement of purpose or letter of intent. But a well-written MBA motivation letter can be a focused and effective short letter that will strengthen your MBA application, especially if you want to convey your enthusiasm for getting your MBA or share with the admissions committee what is driving you to future success. For extra help in writing and refining your MBA motivation letter, you can get professional feedback from an MBA admission consulting service or MBA essay consultant. In this blog, we’ll explore what an MBA motivation letter is and how to write one. We’ve also provided some sample MBA motivation letters to guide you.

>> Want us to help you get accepted? Schedule a free strategy call here . <<

Article Contents 8 min read

What is an mba motivation letter.

An MBA motivation letter is one of many different types of written documents an MBA applicant might include in their application to an MBA graduate program. MBA motivation letters are similar to a personal statement or MBA letter of intent , but there are some key differences. A good MBA motivation letter is designed to share with the reader what your future aspirations are, why you want to pursue an MBA at that school and why you are a top-choice applicant.

An MBA motivation letter is not the same as a personal statement, statement of purpose or letter of intent. It serves a similar function in an MBA application, but its content and structure are closer to than of a cover letter you might write for a job application. Your MBA application might also ask for an MBA cover letter sample , but this is a different document than a motivation letter. Motivation letters are typically written for graduate and undergraduate study programs, or unpaid job positions, for example volunteer work or internships. Motivation letters focus on what you can contribute and what your future career goals in business are. Your MBA cover letter serves as a sort of introduction to your entire application and lays out why you are a good fit for an MBA program or addresses any weaknesses in your application such as low GMAT scores.

An MBA motivation letter has a similar structure and format to a cover letter you might write for a job interview. It should be no longer than one page long, or around 400 words. It also needs to adhere to a formal letter format, which means it has to include your full name and contact information, the addressee’s name, title and contact information, and the date.

A formal letter uses a professional, straightforward tone and uses formal greetings and sign offs. You should also include a sincere thank you at the end of your letter to the person who will read it. As with cover letters, your MBA motivation letter will also include a brief introduction of yourself, 2 to 3 body paragraphs outlining your main points, and a closing paragraph before your thank you and sign off. So, a basic template of an MBA motivation letter would look just like an MBA cover letter.

Here we’ve included a few MBA motivation letter samples to guide you on how to write your own! For the purposes of these samples, we’ve left out contact information, names and dates you would include at the top of your letter.

MBA motivation letter sample #1

Dear Dr. Wexton,

I am taking this opportunity to write to you as part of my application to the [Business School] MBA program. I am recently graduated from [Undergraduate Program] and have decided to continue my education in graduate school. After careful thought, I have decided an MBA will best suit my career goals.

I was fortunate to not need to work during my undergraduate years, so I have not gained a great deal of work experience. I have worked several part-time positions and I am proud to be a dedicated volunteer for a number of university clubs and community programs. These experiences you can find in my resume and extracurriculars, which are included in my application package. Through these experiences, I have discovered where I would want to focus my work as a future businessperson.

Teamwork is an essential part of volunteering, and indeed in working with any team. I have been fortunate to work with many different teams, both large and small, and the interpersonal dynamics at play, the way a group of people can come together to create an effective whole, has always fascinated me. I feel my own traits of being detail-oriented, compassionate and open-minded have also helped me positively contribute to the teams I’ve been a part of. This has fostered an interest in working in a business consulting environment, specifically with a focus on team management and employee relationships. To show my commitment to this goal, I have also pursued a Scrum Master certification to add to my professional experience, as I do not have a long CV.

An MBA from your school will teach me to become the best team management specialist I can be, and I truly believe it will allow me to find the job positions and experience I need to further develop myself professionally. Thank you for your time and consideration of my application to this MBA program. I hope to hear back from the admissions committee soon.

Stacey Steadman

MBA motivation letter sample #2

Dear Professor Alvaro,

I am writing this letter today to express my interest in the MBA program at [Business School]. As part of my application, I wanted to write this motivation letter to explain my decision to pursue an MBA as a non-traditional applicant.

This year, I turned 43, and I truly hadn’t thought I would make the decision to go back to school and continue my education. My background is in the Arts, where I have worked for the past 15 years as a volunteer, a professional artist and the co-chair of the [Arts Foundation] in my city. I have enjoyed my time with the Arts immensely, and all of the positions I have held have been incredibly rewarding experiences. However, I have recently been offered an opportunity to launch an arts-related organization of my own, and I have found my knowledge of the business side of running things to be insufficient. After researching my options, I decided it was time to return to school to earn my MBA so I could provide myself the best tools and know-how for the job of running a large arts organization.

My dedication to the arts and my professional development makes this the clear next step for me. In researching MBA programs, I specifically chose your program for three reasons. The first is that [Business School] values creativity, sustainability and collaboration, all important values to both the arts community and myself, personally. The second reason I chose to apply to this program is that two of your instructors have backgrounds in the Arts as well, which tells me your program is diverse and well-rounded. The final reason I made the decision to apply for this MBA program is the curriculum focuses on a broad, solid understanding of business while recognizing the importance of maintaining relationships. I believe enrolling in this program will be an excellent decision for myself, my peers in the arts community and my team members who count on me.

Thank you very much for reading my letter and considering my candidacy as a non-traditional applicant to your MBA program. I truly believe a collaboration between us would be fruitful. I look forward to your reply.

Kind regards,

Susan Kloepki

MBA motivation letter sample #3

Dear Mr. Roberts,

I am interested in attending [Business School] to earn my Master’s in Business Administration. My motivation for pursuing a graduate degree and my interest in studying business come from my background as the oldest son of a single mother.

As the older brother of 3 siblings, I learned very early in life the importance of setting an example, collaboration and conflict management. Alongside my mother, I worked to help bring in income and care for my younger siblings. As a working high school student, I started to give greater thought to my future. I made the decision to apply to university and cultivate bigger career dreams. Despite any initial self-doubt, I was accepted to [University] and completed my degree in political science with honors. Coming from a family with a disadvantaged background, this was a proud accomplishment for me. It was also a valuable lesson in self-discipline and leadership, as I encountered the new challenges of being away from my family and committing myself to study. I continued to work part-time while earning my degree, and my interest in starting my own business was fostered.

After graduating, my decision to continue my education and pursue my MBA was cemented. I realized if I wanted to run my own business, I would need to learn the hard skills necessary to be a success. I feel I have a foundation already in the other integral skills such as leadership and collaboration. The MBA program at [Business School] I know values leadership, integrity and vision, and this is the reason I chose this program. I know my goals are ambitious and my vision is grand, but I have already proven to myself that I can rise to meet the challenge. I feel I am prepared to take on the next, and I am excited at the prospect of further developing as a leader, student of business, individual and older brother.

I am grateful to you for reading my letter and considering me for acceptance to the [Business School] MBA program. I hope to hear back soon from the admissions committee, and I look forward to enrolling in the fall.

An MBA motivation letter is a part of the MBA application, sometimes required and sometimes optional. It is a short, formal letter outlining why a candidate is applying to an MBA program and what skills they will bring to the program.

MBA motivation letters begin with a short introduction of who you are and why you are writing. This is to give the reader a snapshot of who you are as a person and why you are applying for an MBA program.

MBA motivation letters should include information on your career goals, why you are the best fit for an MBA program and any experiences you have which demonstrate your skills and strengths you can bring to the program. You can also mention how earning an MBA from a particular school will help you achieve your goals.

A motivation letter is typically no longer than one page, or around 400 words. 

Not always. Some MBA programs may ask for other written components as part of the application, or they may offer students the option of writing a motivation letter if they wish.

Although similar in length and structure, a cover letter is typically written as part of a job application, and a motivation letter is written for a school application or an unpaid position, such as an internship or volunteer work. An MBA motivation letter is written for a graduate MBA program. 

To write a good MBA motivation letter, keep your letter concise, formal and to the point. Eliminate unnecessary details or flowery language. Focus on one to three main points you want to make and try to stay within one page of writing. 

In general, an MBA motivation letter focuses on your big picture goals and future career aspirations. It may also discuss how your chosen MBA program will help you achieve these goals and why you are a good fit. Your MBA personal statement will share your past experiences and influences and how they have shaped your decision to apply to an MBA program. 

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