landscape case study ppt

A Case Study Method for Landscape Architecture

LAF has released a 20th Anniversary Edition so that this seminal document may continue to inform and inspire new generations to undertake this important form of inquiry.

Since its release in 1999, A Case Study Method for Landscape Architecture has raised the profile of landscape architecture research and helped to strengthen case studies as a form of knowledge building and sharing within the discipline and beyond. The 20th Anniversary Edition is a re-release of the original report updated with a very light touch to help contemporary readers access its core content while still serving as a historical record of author Mark Francis’ process and the state of case study research.

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A Case Study Method for Landscape Architecture  highlights the value of case studies and outlines a set of critical dimensions that should be addressed in a case study to critically document and evaluate projects and issues.

“The primary body of knowledge in landscape architecture is contained in the written and visual documentation — that is, stories — of projects, be it well-known ones such as New York’s Central Park, or more modest projects such as a small neighborhood park. Together, these cases provide the primary form of education, innovation, and testing for the profession. They also serve as the collective record of the advancement and development of new knowledge in landscape architecture.”

LAF commissioned the Case Study Method in 1997 with scholar Mark Francis of the University of California, Davis. Since it was published in 1999, the Case Study Method has been incorporated into the curriculum of many landscape architecture schools and is frequently cited in articles and publications. It directly influenced LAF's Land and Community Design Case Study Series of books published between 2001 and 2009, and it also informed the development of the format and method that LAF uses to produce the Case Study Briefs published on LandscapePerformance.org .

See the original report in this 2001 article in Landscape Journal .

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FLEET LIBRARY | Research Guides

Rhode island school of design, landscape architecture.

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Finding Case Studies + Precedents

• Monographs, Topical Collections, and Critial Reviews

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When searching for a precedent or a case study, you will encounter three main types of books: monographs , topical collections , and critical review . Let's go through each type.

• TOPICAL / THEMATIC COLLECTION
• CRITICAL REVIEW

A monograph is a book focused on a single designer or project. Often, firms will produce monographs to highlight their own body of work, theory of design, or a particular project. Monographs are useful for learning about a designer’s thoughts and methods and learning more about the process behind projects. However, because monographs are often produced by the designers themselves, they usually will not include substantial critiques of the project or design process.

A thematic or topical collection is a book that presents a number of projects on a particular topic or theme. These books can be useful to help you find precedents and case studies that are relevant to your interests. These books might not provide a lot of information about each project, so you may need to use them as a jumping-off point for further research.

A critical review provides a critical assessment of a designer’s work or design movement by a scholar.  It can be used to gain a deeper understanding of the designer’s process, the context in which they practiced, and the impact of their work.

One of the best places to start when searching for case studies is the Avery Index to Architectural Periodicals . This robust index offers a comprehensive listing of journal articles published worldwide on architecture and design, archeology, city planning, interior design, landscape architecture, and historic preservation. Coverage is from the 1930s (with selective coverage dating back to the 1740s) to the present. The Avery Index to Architectural Periodicals is updated weekly. The Avery Index has many unique features: to learn how to effectively use these features we have created an Introduction the Avery Index Guide . By searching the Avery Index you will be able to find print versions of articles in the library and request unavailable articles through Interlibrary Loan (ILL) .

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• Arch Daily Provides architects with research tools and up-to-date examples of projects and architectural products. Search their Project page for case study examples.
• Landscape Performance Series The Landscape Performance Series is the online set of resources to help designers, agencies, and advocates evaluate performance, show value and make the case for sustainable landscape solutions. Landscape Performance Series provides information on Case Study Briefs.
• Rudy Bruner Award winners These award winners reflect the diversity of urban excellence. Each round of medalists yields fresh ideas and perspectives that challenge assumptions and increase understanding of how to make great urban places. Explore the past winners case studies by following the link above.
• Landscape Architecture Foundation The Landscape Architecture Foundation has been identifying priorities and strengthening the discipline to meet weighty environmental, social, and economic challenges. They believe in the power of design to create a healthier, more equitable, and sustainable world. Follow this link to a PDF of their A Case Study Method for Landscape Architecture.
• LEED Projects LEED, or Leadership in Energy and Environmental Design, is a green certification program for building design, construction, operations and maintenance. They also have a search feature on their website for finding different LEED certified projects.
• Project for Public Space Project for Public Spaces (PPS) is a nonprofit organization dedicated to helping people create and sustain public spaces that build strong communities. They have a list of projects and sites searchable by categories.
• American Society of Landscape Architects Provides a selection of case studies which illustrate the transformative effects of sustainable landscape design.
• Urban Land Institute The ULI case studies site showcases real ULI member projects and developments that are especially innovative in their approach and that employ best practices in real estate and urban development. This site provides a wide range of information on a variety of development project types, all in one searchable format.
• U.S. Department of Energy: Building Catalog The Energy Department works to ensure America’s security and prosperity by addressing its energy, environmental and nuclear challenges through transformative science and technology solutions. They keep a Building Catalog, which provides case studies of high performance buildings.
• Architectural Record The latest architecture and design projects from Architectural Record. Search this part of the site for updates on the newest, innovative buildings on the scene.
• Emporis Emporis collects information about buildings worldwide. Our website covers technical information on all kinds of buildings, whether skyscrapers, high-rises, halls or stadiums. Companies involved in designing, construction and operating buildings are recorded in our online directory.
• The Skyscraper Center Is a global tall building database. You can search by building, company, city, or country and compare data about different buildings.
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Taming Exterior Greenery: Landscape Design for Houses in Natural Environments

• Written by Paula Pintos
• Published on June 24, 2023

A healthy environment that is also visually appealing in our homes has become increasingly sought when it comes to designing houses and residential spaces, especially during the world’s current context. One of the most successful ways of achieving this is through a thoughtful design of the landscape that complements the built project. The art of landscaping is the arrangement of nature’s raw material elements, like vegetation and planting, combined with nonliving elements, such as exterior structures, paving, and decking, in order to create site-specific solutions that enhance the exterior spaces of a project.  

The discipline requires knowledge and very specific techniques that many times go beyond the architectural fields per se, and it is why landscape architecture and design have appeared as an expertise branch of design. This has made it very common for architects to resort to collaborative work with landscape offices when working on residential projects.

Particularly in residential landscape architecture, we have found two main ways of resolving gardens, depending on the setting and context on which the project sits. In houses that are already set in natural and green environments, the main objective of landscaping is to tame this exterior greenery as it approaches the house. On the other hand, when the project is located in more dense residential areas, the challenge is to integrate greenery into the house as much as possible through terraces, exterior flooring, and interior courtyards.

Bringing Landscape Into the Interiors

Villa fifty-fifty / studioninedots landscape by studio frank heijligers & buijtels.

Fitzroy North House 02 / Rob Kennon Architects Landscape by Eckersley Garden Architecture

King Bill House / Austin Maynard Architects Landscape by Bush Projects

MeMo House / BAM! arquitectura Landscape by Bulla

Garden House / Austin Maynard Architects Landscape by Eckersley Garden Architecture

POP-UP House / FIGR Architecture & Design Landscape by Mud Office

Mulungu House / Venta Arquitetos + Mariana Meneguetti Landscape by EMBYÁ

Fleet House / Stanton Williams Landscape by Bradley-Hole Schoenaich Landscape

Exterior Landscaping in Natural Settings

Metrick cottage and boathouse / akb architects landscape by rockscape landscape.

Hood River Residence / Scott | Edwards Architecture Landscape by PLACE

Tierwlthaus House / Feldman Architecture Landscape by Surface Design Inc.

C79 House / Base taller Landscape by Mesa y Uribe paisajistas

House with the Soaring Rock / Spasm Design Landscape by A.Y. Ratiwalla

This article is part of the ArchDaily Topic: Collective Design . Every month we explore a topic in-depth through articles, interviews, news, and projects. Learn more about our monthly topics . As always, at ArchDaily we welcome the contributions of our readers; if you want to submit an article or project, contact us .

Editor's Note: This article was originally published on May 23, 2021.

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Home Blog Business How to Present a Case Study: Examples and Best Practices

How to Present a Case Study: Examples and Best Practices

Marketers, consultants, salespeople, and all other types of business managers often use case study analysis to highlight a success story, showing how an exciting problem can be or was addressed. But how do you create a compelling case study and then turn it into a memorable presentation? Get a lowdown from this post! 

Table of Content s

• Why Case Studies are a Popular Marketing Technique 

Popular Case Study Format Types

How to write a case study: a 4-step framework, how to do a case study presentation: 3 proven tips, how long should a case study be, final tip: use compelling presentation visuals, business case study examples, what is a case study .

Let’s start with this great case study definition by the University of South Caroline:

In the social sciences, the term case study refers to both a method of analysis and a specific research design for examining a problem, both of which can generalize findings across populations.

In simpler terms — a case study is investigative research into a problem aimed at presenting or highlighting solution(s) to the analyzed issues.

A standard business case study provides insights into:

• General business/market conditions 
• The main problem faced 
• Methods applied 
• The outcomes gained using a specific tool or approach

Case studies (also called case reports) are also used in clinical settings to analyze patient outcomes outside of the business realm. 

But this is a topic for another time. In this post, we’ll focus on teaching you how to write and present a business case, plus share several case study PowerPoint templates and design tips! 

Why Case Studies are a Popular Marketing Technique 

Besides presenting a solution to an internal issue, case studies are often used as a content marketing technique . According to a 2020 Content Marketing Institute report, 69% of B2B marketers use case studies as part of their marketing mix.

A case study informs the reader about a possible solution and soft-sells the results, which can be achieved with your help (e.g., by using your software or by partnering with your specialist). 

For the above purpose, case studies work like a charm. Per the same report: 

• For 9% of marketers, case studies are also the best method for nurturing leads. 
• 23% admit that case studies are beneficial for improving conversions. 

Moreover, case studies also help improve your brand’s credibility, especially in the current fake news landscape and dubious claims made without proper credit. 

Ultimately, case studies naturally help build up more compelling, relatable stories and showcase your product benefits through the prism of extra social proof, courtesy of the case study subject. 

Most case studies come either as a slide deck or as a downloadable PDF document. 

Typically, you have several options to distribute your case study for maximum reach:

• Case study presentations — in-person, virtual, or pre-recorded, there are many times when a case study presentation comes in handy. For example, during client workshops, sales pitches, networking events, conferences, trade shows, etc. 
• Dedicated website page — highlighting case study examples on your website is a great way to convert middle-on-the-funnel prospects. Google’s Think With Google case study section is a great example of a web case study design done right.

• Blog case studies — data-driven storytelling is a staunch way to stand apart from your competition by providing unique insights, no other brand can tell. 
• Video case studies — video is a great medium for showcasing more complex business cases and celebrating customer success stories.

Once you decide on your case study format, the next step is collecting data and then translating it into a storyline. There are different case study methods and research approaches you can use to procure data. 

But let’s say you already have all your facts straight and need to organize them in a clean copy for your presentation deck. Here’s how you should do it. 

1. Identify the Problem 

Every compelling case study research starts with a problem statement definition. While in business settings, there’s no need to explain your methodology in-depth; you should still open your presentation with a quick problem recap slide.

Be sure to mention: 

• What’s the purpose of the case study? What will the audience learn? 
• Set the scene. Explain the before, aka the problems someone was facing. 
• Advertise the main issues and findings without highlighting specific details.

The above information should nicely fit in several paragraphs or 2-3 case study template slides

2. Explain the Solution 

The bulk of your case study copy and presentation slides should focus on the provided solution(s). This is the time to speak at length about how the subject went from before to the glorious after. 

Here are some writing prompts to help you articulate this better:

• State the subject’s main objective and goals. What outcomes were they after?
• Explain the main solution(s) provided. What was done? Why this, but not that? 
• Mention if they tried any alternatives. Why did those work? Why were you better?

This part may take the longest to write. Don’t rush it and reiterate several times. Sprinkle in some powerful words and catchphrases to make your copy more compelling.

3. Collect Testimonials 

Persuasive case studies feature the voice of customer (VoC) data — first-party testimonials and assessments of how well the solution works. These provide extra social proof and credibility to all the claims you are making. 

So plan and schedule interviews with your subjects to collect their input and testimonials. Also, design your case study interview questions in a way that lets you obtain quantifiable results.

4. Package The Information in a Slide Deck

Once you have a rough first draft, try different business case templates and designs to see how these help structure all the available information. 

As a rule of thumb, try to keep one big idea per slide. If you are talking about a solution, first present the general bullet points. Then give each solution a separate slide where you’ll provide more context and perhaps share some quantifiable results.

For example, if you look at case study presentation examples from AWS like this one about Stripe , you’ll notice that the slide deck has few texts and really focuses on the big picture, while the speaker provides extra context.

Need some extra case study presentation design help? Download our Business Case Study PowerPoint template with 100% editable slides. 

Your spoken presentation (and public speaking skills ) are equally if not more important than the case study copy and slide deck. To make a strong business case, follow these quick techniques. 

Focus on Telling a Great Story

A case study is a story of overcoming a challenge, and achieving something grand. Your delivery should reflect that. Step away from the standard “features => benefits” sales formula. Instead, make your customer the hero of the study. Describe the road they went through and how you’ve helped them succeed. 

The premises of your story can be as simple as:

• Help with overcoming a hurdle
• Gaining major impact
• Reaching a new milestone
• Solving a persisting issue no one else code 

Based on the above, create a clear story arc. Show where your hero started. Then explain what type of journey they went through. Inject some emotions into the mix to make your narrative more relatable and memorable. 

Experiment with Copywriting Formulas 

Copywriting is the art and science of organizing words into compelling and persuasive combinations that help readers retain the right ideas. 

To ensure that the audience retains the right takeaways from your case study presentation, you can try using some of the classic copywriting formulas to structure your delivery. These include:

• AIDCA — short for A ttention, I nterest, D esire, C onviction, and A ction. First, grab the audience’s attention by addressing the major problem. Next, pique their interest with some teaser facts. Spark their desire by showing that you know the right way out. Then, show a conviction that you know how to solve the issue—finally, prompt follow-up action such as contacting you to learn more. 
• PADS — is short for Problem, Agitation, Discredit, or Solution. This is more of a sales approach to case study narration. Again, you start with a problem, agitate about its importance, discredit why other solutions won’t cut it, and then present your option. 
• 4Ps — short for P roblem, P romise, P roof, P roposal. This is a middle-ground option that prioritizes storytelling over hard pitches. Set the scene first with a problem. Then make a promise of how you can solve it. Show proof in the form of numbers, testimonials, and different scenarios. Round it up with a proposal for getting the same outcomes. 

Take an Emotion-Inducing Perspective

The key to building a strong rapport with an audience is showing that you are one of them and fully understand what they are going through. 

One of the ways to build this connection is by speaking from an emotion-inducing perspective. This is best illustrated with an example: 

• A business owner went to the bank
• A business owner came into a bank branch 

In the second case, the wording prompts listeners to paint a mental picture from the perspective of the bank employees — a role you’d like them to relate to. By placing your audience in the right visual perspective, you can make them more receptive to your pitches. 

One common question that arises when creating a case study is determining its length. The length of a case study can vary depending on the complexity of the problem and the level of detail you want to provide. Here are some general guidelines to help you decide how long your case study should be:

• Concise and Informative: A good case study should be concise and to the point. Avoid unnecessary fluff and filler content. Focus on providing valuable information and insights.
• Tailor to Your Audience: Consider your target audience when deciding the length. If you’re presenting to a technical audience, you might include more in-depth technical details. For a non-technical audience, keep it more high-level and accessible.
• Cover Key Points: Ensure that your case study covers the key points effectively. These include the problem statement, the solution, and the outcomes. Provide enough information for the reader to understand the context and the significance of your case.
• Visuals: Visual elements such as charts, graphs, images, and diagrams can help convey information more effectively. Use visuals to supplement your written content and make complex information easier to understand.
• Engagement: Keep your audience engaged. A case study that is too long may lose the reader’s interest. Make sure the content is engaging and holds the reader’s attention throughout.
• Consider the Format: Depending on the format you choose (e.g., written document, presentation, video), the ideal length may vary. For written case studies, aim for a length that can be easily read in one sitting.

In general, a written case study for business purposes often falls in the range of 1,000 to 2,000 words. However, this is not a strict rule, and the length can be shorter or longer based on the factors mentioned above.

Our brain is wired to process images much faster than text. So when you are presenting a case study, always look for an opportunity to tie in some illustrations such as: 

• A product demo/preview
• Processes chart 
• Call-out quotes or numbers
• Custom illustrations or graphics 
• Customer or team headshots 

Use icons to minimize the volume of text. Also, opt for readable fonts that can look good in a smaller size too.

To better understand how to create an effective business case study, let’s explore some examples of successful case studies:

Apple Inc.: Apple’s case study on the launch of the iPhone is a classic example. It covers the problem of a changing mobile phone market, the innovative solution (the iPhone), and the outstanding outcomes, such as market dominance and increased revenue.

Tesla, Inc.: Tesla’s case study on electric vehicles and sustainable transportation is another compelling example. It addresses the problem of environmental concerns and the need for sustainable transportation solutions. The case study highlights Tesla’s electric cars as the solution and showcases the positive impact on reducing carbon emissions.

Amazon.com: Amazon’s case study on customer-centricity is a great illustration of how the company transformed the e-commerce industry. It discusses the problem of customer dissatisfaction with traditional retail, Amazon’s customer-focused approach as the solution, and the remarkable outcomes in terms of customer loyalty and market growth.

Coca-Cola: Coca-Cola’s case study on brand evolution is a valuable example. It outlines the challenge of adapting to changing consumer preferences and demographics. The case study demonstrates how Coca-Cola continually reinvented its brand to stay relevant and succeed in the global market.

Airbnb: Airbnb’s case study on the sharing economy is an intriguing example. It addresses the problem of travelers seeking unique and affordable accommodations. The case study presents Airbnb’s platform as the solution and highlights its impact on the hospitality industry and the sharing economy.

These examples showcase the diversity of case studies in the business world and how they effectively communicate problems, solutions, and outcomes. When creating your own business case study, use these examples as inspiration and tailor your approach to your specific industry and target audience.

Finally, practice your case study presentation several times — solo and together with your team — to collect feedback and make last-minute refinements! 

1. Business Case Study PowerPoint Template

To efficiently create a Business Case Study it’s important to ask all the right questions and document everything necessary, therefore this PowerPoint Template will provide all the sections you need.

Use This Template

2. Medical Case Study PowerPoint Template

3. Medical Infographics PowerPoint Templates

4. Success Story PowerPoint Template

5. Detective Research PowerPoint Template

6. Animated Clinical Study PowerPoint Templates

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8 Great Campus Landscapes

College and university campuses are increasingly embracing sustainability in their development and redevelopment projects. These campus landscapes manage runoff, reduce potable water use, and serve as learning laboratories for students interested in green technologies. Just as importantly, the landscapes serve as a visual representation of the campus community’s commitment to sustainability and define campus or department identity by serving as the backdrop for study, relaxation, recreation, and events.

Case Study Brief

University of Texas at Dallas Landscape Enhancements

Richardson , Texas

Kroon Hall, Yale School of Forestry and Environmental Studies

New Haven , Connecticut

Loyola University Lake Shore Campus

Chicago , Illinois

Underwood Family Sonoran Landscape Laboratory

Tucson , Arizona

The Dell at the University of Virginia

Charlottesville , Virginia

Nova Southeastern University Oceanographic Center: Phase I Landscape

Hollywood , Florida

Loch Norse Commons at Northern Kentucky University

Highland Heights , Kentucky

Thomas Jefferson University Lubert Plaza

Philadelphia , Pennsylvania

Related Content from the Landscape Performance Series

Case study briefs.