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How to Design a Winning Poster Presentation: Quick Guide with Examples & Templates

How are research posters like High School science fair projects? Quite similar, in fact.

Both are visual representations of a research project shared with peers, colleagues and academic faculty. But there’s a big difference: it’s all in professionalism and attention to detail. You can be sure that the students that thrived in science fairs are now creating fantastic research posters, but what is that extra element most people miss when designing a poster presentation?

This guide will teach tips and tricks for creating poster presentations for conferences, symposia, and more. Learn in-depth poster structure and design techniques to help create academic posters that have a lasting impact.

Let’s get started.

Table of Contents

• What is a Research Poster?

Why are Poster Presentations important?

Overall dimensions and orientation, separation into columns and sections, scientific, academic, or something else, a handout with supplemental and contact information, cohesiveness, design and readability, storytelling.

• Font Characteristics
• Color Pairing
• Data Visualization Dimensions
• Alignment, Margins, and White Space

Scientific/Academic Conference Poster Presentation

Digital research poster presentations, slidemodel poster presentation templates, how to make a research poster presentation step-by-step, considerations for printing poster presentations, how to present a research poster presentation, final words, what is a research poster .

Research posters are visual overviews of the most relevant information extracted from a research paper or analysis.   They are essential communication formats for sharing findings with peers and interested people in the field. Research posters can also effectively present material for other areas besides the sciences and STEM—for example, business and law.

You’ll be creating research posters regularly as an academic researcher, scientist, or grad student. You’ll have to present them at numerous functions and events. For example:

• Conference presentations
• Informational events
• Community centers

The research poster presentation is a comprehensive way to share data, information, and research results. Before the pandemic, the majority of research events were in person. During lockdown and beyond, virtual conferences and summits became the norm. Many researchers now create poster presentations that work in printed and digital formats.

Let’s look at why it’s crucial to spend time creating poster presentations for your research projects, research, analysis, and study papers.

Research posters represent you and your sponsor’s research 

Research papers and accompanying poster presentations are potent tools for representation and communication in your field of study. Well-performing poster presentations help scientists, researchers, and analysts grow their careers through grants and sponsorships.

When presenting a poster presentation for a sponsored research project, you’re representing the company that sponsored you. Your professionalism, demeanor, and capacity for creating impactful poster presentations call attention to other interested sponsors, spreading your impact in the field.

Research posters demonstrate expertise and growth

Presenting research posters at conferences, summits, and graduate grading events shows your expertise and knowledge in your field of study. The way your poster presentation looks and delivers, plus your performance while presenting the work, is judged by your viewers regardless of whether it’s an officially judged panel.

Recurring visitors to research conferences and symposia will see you and your poster presentations evolve. Improve your impact by creating a great poster presentation every time by paying attention to detail in the poster design and in your oral presentation. Practice your public speaking skills alongside the design techniques for even more impact.

Poster presentations create and maintain collaborations

Every time you participate in a research poster conference, you create meaningful connections with people in your field, industry or community. Not only do research posters showcase information about current data in different areas, but they also bring people together with similar interests. Countless collaboration projects between different research teams started after discussing poster details during coffee breaks.

An effective research poster template deepens your peer’s understanding of a topic by highlighting research, data, and conclusions. This information can help other researchers and analysts with their work. As a research poster presenter, you’re given the opportunity for both teaching and learning while sharing ideas with peers and colleagues.

Anatomy of a Winning Poster Presentation

Do you want your research poster to perform well?  Following the standard layout and adding a few personal touches will help attendees know how to read your poster and get the most out of your information. 

The overall size of your research poster ultimately depends on the dimensions of the provided space at the conference or research poster gallery. The poster orientation can be horizontal or vertical, with horizontal being the most common.  In general, research posters measure 48 x 36 inches or are an A0 paper size.

A virtual poster can be the same proportions as the printed research poster, but you have more leeway regarding the dimensions. Virtual research posters should fit on a screen with no need to scroll, with 1080p resolution as a standard these days. A horizontal presentation size is ideal for that.

A research poster presentation has a standard layout of 2–5 columns with 2–3 sections each. Typical structures say to separate the content into four sections; 1. A horizontal header 2. Introduction column, 3. Research/Work/Data column, and 4. Conclusion column. Each unit includes topics that relate to your poster’s objective.  Here’s a generalized outline for a poster presentation:

• Condensed Abstract 
• Objectives/Purpose
• Methodology
• Recommendations
• Implications
• Acknowledgments
• Contact Information 

The overview content you include in the units depends on your poster presentations’ theme, topic, industry, or field of research. A scientific or academic poster will include sections like hypothesis, methodology, and materials. A marketing analysis poster will include performance metrics and competitor analysis results.

There’s no way a poster can hold all the information included in your research paper or analysis report. The poster is an overview that invites the audience to want to find out more. That’s where supplement material comes in. Create a printed PDF handout or card with a QR code (created using a QR code generator ). Send the audience to the best online location for reading or downloading the complete paper.

What Makes a Poster Presentation Good and Effective? 

For your poster presentation to be effective and well-received, it needs to cover all the bases and be inviting to find out more. Stick to the standard layout suggestions and give it a unique look and feel. We’ve put together some of the most critical research poster-creation tips in the list below. Your poster presentation will perform as long as you check all the boxes.

The information you choose to include in the sections of your poster presentation needs to be cohesive. Train your editing eye and do a few revisions before presenting. The best way to look at it is to think of The Big Picture. Don’t get stuck on the details; your attendees won’t always know the background behind your research topic or why it’s important.

Be cohesive in how you word the titles, the length of the sections, the highlighting of the most important data, and how your oral presentation complements the printed—or virtual—poster.

The most important characteristic of your poster presentation is its readability and clarity. You need a poster presentation with a balanced design that’s easy to read at a distance of 1.5 meters or 4 feet. The font size and spacing must be clear and neat. All the content must suggest a visual flow for the viewer to follow.

That said, you don’t need to be a designer to add something special to your poster presentation. Once you have the standard—and recognized—columns and sections, add your special touch. These can be anything from colorful boxes for the section titles to an interesting but subtle background, images that catch the eye, and charts that inspire a more extended look. 

Storytelling is a presenting technique involving writing techniques to make information flow. Firstly, storytelling helps give your poster presentation a great introduction and an impactful conclusion. 

Think of storytelling as the invitation to listen or read more, as the glue that connects sections, making them flow from one to another. Storytelling is using stories in the oral presentation, for example, what your lab partner said when you discovered something interesting. If it makes your audience smile and nod, you’ve hit the mark. Storytelling is like giving a research presentation a dose of your personality, and it can help turning your data into opening stories .

Design Tips For Creating an Effective Research Poster Presentation

The section above briefly mentioned how important design is to your poster presentation’s effectiveness. We’ll look deeper into what you need to know when designing a poster presentation.

1. Font Characteristics

The typeface and size you choose are of great importance. Not only does the text need to be readable from two meters away, but it also needs to look and sit well on the poster. Stay away from calligraphic script typefaces, novelty typefaces, or typefaces with uniquely shaped letters.

Stick to the classics like a sans serif Helvetica, Lato, Open Sans, or Verdana. Avoid serif typefaces as they can be difficult to read from far away. Here are some standard text sizes to have on hand.

• Title: 85 pt
• Authors: 65 pt
• Headings: 36 pt
• Body Text: 24 pt
• Captions: 18 pt

If you feel too prone to use serif typefaces, work with a font pairing tool that helps you find a suitable solution – and intend those serif fonts for heading sections only. As a rule, never use more than 3 different typefaces in your design. To make it more dynamic, you can work with the same font using light, bold, and italic weights to put emphasis on the required areas.

2. Color Pairing

Using colors in your poster presentation design is a great way to grab the viewer’s attention. A color’s purpose is to help the viewer follow the data flow in your presentation, not distract. Don’t let the color take more importance than the information on your poster.

Choose one main color for the title and headlines and a similar color for the data visualizations. If you want to use more than one color, don’t create too much contrast between them. Try different tonalities of the same color and keep things balanced visually. Your color palette should have at most one main color and two accent colors.

Black text over a white background is standard practice for printed poster presentations, but for virtual presentations, try a very light gray instead of white and a very dark gray instead of black. Additionally, use variations of light color backgrounds and dark color text. Make sure it’s easy to read from two meters away or on a screen, depending on the context. We recommend ditching full white or full black tone usage as it hurts eyesight in the long term due to its intense contrast difference with the light ambiance.

3. Data Visualization Dimensions

Just like the text, your charts, graphs, and data visualizations must be easy to read and understand. Generally, if a person is interested in your research and has already read some of the text from two meters away, they’ll come closer to look at the charts and graphs. 

Fit data visualizations inside columns or let them span over two columns. Remove any unnecessary borders, lines, or labels to make them easier to read at a glance. Use a flat design without shadows or 3D characteristics. The text in legends and captions should stay within the chart size and not overflow into the margins. Use a unified text size of 18px for all your data visualizations.

4. Alignment, Margins, and White Space

Finally, the last design tip for creating an impressive and memorable poster presentation is to be mindful of the layout’s alignment, margins, and white space. Create text boxes to help keep everything aligned. They allow you to resize, adapt, and align the content along a margin or grid.

Take advantage of the white space created by borders and margins between sections. Don’t crowd them with a busy background or unattractive color.

Calculate margins considering a print format. It is a good practice in case the poster presentation ends up becoming in physical format, as you won’t need to downscale your entire design (affecting text readability in the process) to preserve information.

There are different tools that you can use to make a poster presentation. Presenters who are familiar with Microsoft Office prefer to use PowerPoint. You can learn how to make a poster in PowerPoint here.

Poster Presentation Examples

Before you start creating a poster presentation, look at some examples of real research posters. Get inspired and get creative.

Research poster presentations printed and mounted on a board look like the one in the image below. The presenter stands to the side, ready to share the information with visitors as they walk up to the panels.

With more and more conferences staying virtual or hybrid, the digital poster presentation is here to stay. Take a look at examples from a poster session at the OHSU School of Medicine .

Use SlideModel templates to help you create a winning poster presentation with PowerPoint and Google Slides. These poster PPT templates will get you off on the right foot. Mix and match tables and data visualizations from other poster slide templates to create your ideal layout according to the standard guidelines.

If you need a quick method to create a presentation deck to talk about your research poster at conferences, check out our Slides AI presentation maker. A tool in which you add the topic, curate the outline, select a design, and let AI do the work for you.

1. One-pager Scientific Poster Template for PowerPoint

A PowerPoint template tailored to make your poster presentations an easy-to-craft process. Meet our One-Pager Scientific Poster Slide Template, entirely editable to your preferences and with ample room to accommodate graphs, data charts, and much more.

Use This Template

2. Eisenhower Matrix Slides Template for PowerPoint

An Eisenhower Matrix is a powerful tool to represent priorities, classifying work according to urgency and importance. Presenters can use this 2×2 matrix in poster presentations to expose the effort required for the research process, as it also helps to communicate strategy planning.

3. OSMG Framework PowerPoint Template

Finally, we recommend presenters check our OSMG Framework PowerPoint template, as it is an ideal tool for representing a business plan: its goals, strategies, and measures for success. Expose complex processes in a simplified manner by adding this template to your poster presentation.

Remember these three words when making your research poster presentation: develop, design, and present. These are the three main actions toward a successful poster presentation. 

The section below will take you on a step-by-step journey to create your next poster presentation.

Step 1: Define the purpose and audience of your poster presentation

Before making a poster presentation design, you’ll need to plan first. Here are some questions to answer at this point:

• Are they in your field? 
• Do they know about your research topic? 
• What can they get from your research?
• Will you print it?
• Is it for a virtual conference?

Step 2: Make an outline

With a clear purpose and strategy, it’s time to collect the most important information from your research paper, analysis, or documentation. Make a content dump and then select the most interesting information. Use the content to draft an outline.

Outlines help formulate the overall structure better than going straight into designing the poster. Mimic the standard poster structure in your outline using section headlines as separators. Go further and separate the content into the columns they’ll be placed in.

Step 3: Write the content

Write or rewrite the content for the sections in your poster presentation. Use the text in your research paper as a base, but summarize it to be more succinct in what you share. 

Don’t forget to write a catchy title that presents the problem and your findings in a clear way. Likewise, craft the headlines for the sections in a similar tone as the title, creating consistency in the message. Include subtle transitions between sections to help follow the flow of information in order.

Avoid copying/pasting entire sections of the research paper on which the poster is based. Opt for the storytelling approach, so the delivered message results are interesting for your audience. 

Step 4: Put it all together visually

This entire guide on how to design a research poster presentation is the perfect resource to help you with this step. Follow all the tips and guidelines and have an unforgettable poster presentation.

Moving on, here’s how to design a research poster presentation with PowerPoint Templates . Open a new project and size it to the standard 48 x 36 inches. Using the outline, map out the sections on the empty canvas. Add a text box for each title, headline, and body text. Piece by piece, add the content into their corresponding text box.

Transform the text information visually, make bullet points, and place the content in tables and timelines. Make your text visual to avoid chunky text blocks that no one will have time to read. Make sure all text sizes are coherent for all headings, body texts, image captions, etc. Double-check for spacing and text box formatting.

Next, add or create data visualizations, images, or diagrams. Align everything into columns and sections, making sure there’s no overflow. Add captions and legends to the visualizations, and check the color contrast with colleagues and friends. Ask for feedback and progress to the last step.

Step 5: Last touches

Time to check the final touches on your poster presentation design. Here’s a checklist to help finalize your research poster before sending it to printers or the virtual summit rep.

• Check the resolution of all visual elements in your poster design. Zoom to 100 or 200% to see if the images pixelate. Avoid this problem by using vector design elements and high-resolution images.
• Ensure that charts and graphs are easy to read and don’t look crowded.
• Analyze the visual hierarchy. Is there a visual flow through the title, introduction, data, and conclusion?
• Take a step back and check if it’s legible from a distance. Is there enough white space for the content to breathe?
• Does the design look inviting and interesting?

An often neglected topic arises when we need to print our designs for any exhibition purpose. Since A0 is a hard-to-manage format for most printers, these poster presentations result in heftier charges for the user. Instead, you can opt to work your design in two A1 sheets, which also becomes more manageable for transportation. Create seamless borders for the section on which the poster sheets should meet, or work with a white background.

Paper weight options should be over 200 gsm to avoid unwanted damage during the printing process due to heavy ink usage. If possible, laminate your print or stick it to photographic paper – this shall protect your work from spills.

Finally, always run a test print. Gray tints may not be printed as clearly as you see them on screen (this is due to the RGB to CMYK conversion process). Other differences can be appreciated when working with ink jet plotters vs. laser printers. Give yourself enough room to maneuver last-minute design changes.

Presenting a research poster is a big step in the poster presentation cycle. Your poster presentation might or might not be judged by faculty or peers. But knowing what judges look for will help you prepare for the design and oral presentation, regardless of whether you receive a grade for your work or if it’s business related. Likewise, the same principles apply when presenting at an in-person or virtual summit.

The opening statement

Part of presenting a research poster is welcoming the viewer to your small personal area in the sea of poster presentations. You’ll need an opening statement to pitch your research poster and get the viewers’ attention.

Draft a 2 to 3-sentence pitch that covers the most important points:

• What the research is
• Why was it conducted
• What the results say

From that opening statement, you’re ready to continue with the oral presentation for the benefit of your attendees.

The oral presentation

During the oral presentation, share the information on the poster while conversing with the interested public. Practice many times before the event. Structure the oral presentation as conversation points, and use the poster’s visual flow as support. Make eye contact with your audience as you speak, but don’t make them uncomfortable.

Pro Tip: In a conference or summit, if people show up to your poster area after you’ve started presenting it to another group, finish and then address the new visitors.

QA Sessions 

When you’ve finished the oral presentation, offer the audience a chance to ask questions. You can tell them before starting the presentation that you’ll be holding a QA session at the end. Doing so will prevent interruptions as you’re speaking.

If presenting to one or two people, be flexible and answer questions as you review all the sections on your poster.

Supplemental Material

If your audience is interested in learning more, you can offer another content type, further imprinting the information in their minds. Some ideas include; printed copies of your research paper, links to a website, a digital experience of your poster, a thesis PDF, or data spreadsheets.

Your audience will want to contact you for further conversations; include contact details in your supplemental material. If you don’t offer anything else, at least have business cards.

Even though conferences have changed, the research poster’s importance hasn’t diminished. Now, instead of simply creating a printed poster presentation, you can also make it for digital platforms. The final output will depend on the conference and its requirements.

This guide covered all the essential information you need to know for creating impactful poster presentations, from design, structure and layout tips to oral presentation techniques to engage your audience better . 

Before your next poster session, bookmark and review this guide to help you design a winning poster presentation every time. 

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How to Create a Research Poster

• Poster Basics
• Design Tips
• Logos & Images

What is a Research Poster?

Posters are widely used in the academic community, and most conferences include poster presentations in their program.  Research posters summarize information or research concisely and attractively to help publicize it and generate discussion. 

The poster is usually a mixture of a brief text mixed with tables, graphs, pictures, and other presentation formats. At a conference, the researcher stands by the poster display while other participants can come and view the presentation and interact with the author.

What Makes a Good Poster?

• Important information should be readable from about 10 feet away
• Title is short and draws interest
• Word count of about 300 to 800 words
• Text is clear and to the point
• Use of bullets, numbering, and headlines make it easy to read
• Effective use of graphics, color and fonts
• Consistent and clean layout
• Includes acknowledgments, your name and institutional affiliation

A Sample of a Well Designed Poster

View this poster example in a web browser .  

Image credit: Poster Session Tips by [email protected], via Penn State

Where do I begin?

Answer these three questions:.

• What is the most important/interesting/astounding finding from my research project?
• How can I visually share my research with conference attendees? Should I use charts, graphs, photos, images?
• What kind of information can I convey during my talk that will complement my poster?

What software can I use to make a poster?

A popular, easy-to-use option. It is part of Microsoft Office package and is available on the library computers in rooms LC337 and LC336. ( Advice for creating a poster with PowerPoint ).

Adobe Illustrator, Photoshop, and InDesign

Feature-rich professional software that is good for posters including lots of high-resolution images, but they are more complex and expensive.  NYU Faculty, Staff, and Students can access and download the Adobe Creative Suite .

Open Source Alternatives 

• OpenOffice is the free alternative to MS Office (Impress is its PowerPoint alternative).
• Inkscape and Gimp are alternatives to Adobe products.
• For charts and diagrams try Gliffy or Lovely Charts .
• A complete list of free graphics software .

A Sample of a Poorly Designed Poster

View this bad poster example in a browser.

Image Credit: Critique by Better Posters

• Next: Design Tips >>
• Last Updated: Jul 11, 2023 5:09 PM
• URL: https://guides.nyu.edu/posters

+31 (0)6 5465 1346 | [email protected]

CAUSE AN EFFECT

Blog on science communication

How to design a poster presentation so your research stands out

Giving a poster presentation is not the dream of every scientist, but we help you to make a beautiful and effective poster presentation to take advantage of the networking opportunity!

Your research is important, so why waste everyone’s time with a poster with the main message hidden in bullet points and a design that makes it challenging to decipher text and tables?

Also check out our Poster Design Guidelines

The ultimate guide for good poster presentation design. Use it to create a well-designed poster that stands out and effectively communicates your research. We’ve created this together with conference organizers, scientists and universities. It’s based over a decade of experience with (visual) science communication.

What is the goal of your poster presentation?

A quick reminder: The main goal of a poster presentation is not to share your research results. If that were the case, you could just publish it, email it to colleagues in your field or hand out copies of your paper during conferences. Instead, the goal of standing next to your poster is to have interaction with other researchers in your field , learn from their critical questions, feedback, and suggestions, and make connections for future collaborations.

Your new goal is to present your work clearly and make sure that people stop to talk to you about your work. To achieve this goal, you and your poster need to STAND OUT. If you do it well, presenting your poster is an incredible learning opportunity. In our e-book about designing presentations , we talk a bit more about how to define your goal and message. Think about what your main message is, WHY your message is so important (typically the ‘background’ section) and only then WHAT the evidence is supporting your message (the ‘results’ section).

Write down your research as a story

We do this exercise in our science communication workshops a lot:

Write down your entire research in a single sentence (commas are allowed). Don’t worry if you don’t get it on the first try. In our workshops, we often start out by writing it down in a single paragraph or a one-minute speech and then shorten it until you have a single sentence. Answering the following questions help you get started:

Why are you doing your research? What is your ultimate goal?

e.g. We want to slow down Alzheimer’s disease, find a cure for small-cell carcinoma, find out which cells are responsible for skin cancer. We want to improve patient care in hospitals. We want to understand the environmental causes of obesity. We aim to study the best way to lose weight. We want to develop a new standard for research outcomes. (Just a few examples from our clients)

What is the underlying problem? Sometimes your research goal is more obscure than curing cancer or solving obesity. People will know these are major problems, and you do NOT need to point this out to them. However, you might be solving a problem people don’t know about yet. If that’s the case, you have to explain the problem AND the goal or solution to the problem. e.g. We think there is a better way to diagnose disease X than is currently done because current practice is very costly.

What exactly are you looking at in your research? How are you executing your research?

e.g. you are studying human behavior, performing cell microscopy, literature research in the national archives, interviews in local communities.

e.g. you are using epidemiology, meta-analysis, RCT, In-vitro study, computer modeling, AI, fieldwork, (online) questionnaires.

What makes your research, approach, or team unique?

e.g. We’re doing the first multi-disciplinary research into obesity prevention / We have an international team with over 20 participating countries / We developed a unique new technique or methodology / We combine all available data to date / We have a specific breed of mice that might answer the question better / This is the first time anyone has ever looked at X or used method Y.

This would result in a sentence like this:

To find out how to slow down Alzheimer’s disease, we are using new metabolomic profiling techniques to find pathways to prevent beta-amyloid proteins from forming harmful plaques in the brain.

This can be the new subtitle or large quote of your poster! It’s the main summary of what you’re trying to achieve.

Have a question as your main title

For the main title, you might want to use something even shorter. You can choose to have a question as a main title. This might lure more people to your poster than a statement. What about “Mental health in hospitals: what can health professionals do to ease the pain?”. It’s the perfect start to a conversation. Imagine what the first question would be that you can ask a person approaching you. It does not tell the whole story but makes people curious enough to walk up to your poster to read the answer or have a discussion with you.

Another example:

QUESTION: Will assessing differentiated dysplasia improve risk assessment of leukoplakia better than current WHO standards?

STATEMENT: Adding differentiated dysplasia to classic dysplasia assessment is a stronger prognostic indicator (HR:7.2) for malignant transformation than current WHO standards.

The 5-second science communication rule

In general, you only have a few seconds to grab attention with your poster. People will only stop at your poster if they are drawn in by an interesting title or a stunning design. When they decided to slow down and start reading more, it takes them about 30 seconds to read your poster. This is not reading in a traditional sense, but more skimming the titles. This means that if your titles are words such as Introduction, Methods, Results, Conclusion they will still have no idea what your research is about!

Reading your poster should not be a chore. Test it with some friends or colleagues. Show them your poster for 30 seconds, and ask them what they think is your main message, and what result/word/graph/design piqued their interest.

Poster prep-time!

• Think about what you want to get out of this poster presentation. Do you want to connect with at least 3 senior researchers? Do you want to get feedback on a specific result? Do you want to discuss your methods and ask others how they would do this?
• Prepare what you want to say when someone approaches your poster. Or better yet, what you want to ask them.
• Think about what critical questions people may have about your poster and prepare a short answer. Is your research about dairy and it is funded by the dairy industry? Expect some critical questions. Be grateful you get these questions, it’s what proper scientific discussion is all about!

Do not conform to “standards” imposed by the conference

We know that you often have to adhere to guidelines for your poster presentation. Maybe you have to abide by a standard template from your institution, or have huge logos from every single collaborator (and even pictures of their locations!) on it. We advise that you do NOT give in to these demands without a fight. Remember: these guidelines are not made by science communication experts, but often by the press officer with a desire for a uniform look or by more senior scientists who think design is something achieved by rainbow-colored text effects in Word. You get our frustration…

Of course, it’s good to adhere to the physical format of the poster mount and have large and legible text, but we’ll try to push you out of your comfort zone here a bit. You will not get punished by anyone for using different colors than your institution, use a different font, and use design in a way that makes your research pop. Remember: you can not stand out if your poster looks like all the other boring posters in the room!

TEXT: How to make sure your main message stands out

Don’t structure your presentation like a paper.

Ditch the abstract/introduction/results/conclusion/acknowledgments structure and create your own interesting titles. Instead: write conclusive titles that people can skim. This means that you should make sure that your titles (the largest texts on your poster) tell your story.

Turn headings into conclusions & quotes.

Instead of the vague descriptive title “Costs of diabetes” you can turn it into the main conclusive message: “Total costs of diabetes have increased to $245 billion.” Which one do you prefer?

This means that you do NOT highlight the least interesting words on your paper, but let the MESSAGE stand out. We cringe when we see the words “Background” highlighted in huge bright blue text, and the main message obscured in smaller text.

An example: How to structure your research (based on https://www.ncbi.nlm.nih.gov/pubmed/32023777 ).

Which behavioral and nutritional factors are targets for stomach cancer prevention programmes?

A meta-analysis and systematic review of 14 behavioral and nutritional factors in 52,916 studies.

Helicobacter pylori infection, smoking, alcohol, high salt intake were identified as the main factors contributing to stomach cancer.

These results may be utilized for ranking and prioritizing preventable risk factors to implement effective prevention programs.

As you can see, with the new structure, it’s already a short explanation of your entire research! Way to go!

TIP: Does your research show negative results? Shout it from the rooftops! Don’t be disappointed, your research is just as important as anyone else’s. Do not hide it, show it, so other people can learn from it.

DESIGN: Keep it clean and simple

How do you think you will come across if you use different backgrounds, colors and fonts for every slide? Does that really make you look creative and professional? We know it’s tempting, but don’t use every tool PowerPoint has given you to design with. Don’t use gradients, drop-shadows, text effects if you don’t know how to use them.

The design of your poster should support your story, provide structure, and make your presentation more effective. Design can also help distinguish between the main message and supporting information. By using different designs for your main thread and quotes, anecdotes, or examples you make sure people don’t lose sight of your most important messages.

We love to show bad examples, so check out this poster presentation dissection:

Only use bullet points for actual lists

If there is one piece of advice we would love for you to remember from this post: do NOT use bullet points for sentences! It transforms them into weird short sentences and doesn’t make your messages any clearer. Please, only use bullet points for actual lists. Like countries or disease outcomes you are measuring. Disregard your instinct to put bullets before sentences and just write a nice readable paragraph instead. People will love you for it! If you’re feeling creative you can always ask yourself the question of whether there are better ways to visualize your bullet points. Showing the countries you’ve gathered data from in an actual map is MUCH more informative than a list (anybody knows where Kyrgyzstan is located exactly?). We often use https://mapchart.net/world.html for creating maps.

COLOR: When in doubt, start with white and grey, and add a single pop of color.

We’re not going to explain color theory here. And don’t be afraid to use ANY color you want. Just make sure to check whether it has enough contrast with the background to be legible (with the WebAIM contrast checker ). Don’t waste your time on this. When in doubt, choose 1 single color (or shades of the same color) and combine it with black for text and white and light grey for backgrounds, boxes, and borders. Add a single pop of color to create focus where you want the audience to look, e.g. important keywords, arrows, and your main message. We have added some color scheme examples in our Poster Presentation Template (see below).

IMAGES: Only use images that contribute to your message

Text alone can be a bit uninspiring sometimes. We encourage the use of images but make sure they contribute to your message. Either use them to show which topic you are researching (e.g. plane aerodynamics, body fat distribution, or the history of women’s rights), or when they have intrinsic value and show something that you cannot point out in words (e.g. the location of an aorta stent, or the flow of information between low-orbit satellites). Don’t add cute images of people, landscapes, university buildings or flower patterns to spice up your poster. Check out our favorite resources for good free copyright-free images and design tools.

So please don’t use random useless stock photo’s like these in your presentation! #facepalm

GRAPHS: Make sure people can read a graph without having to consult a legend or description.

A graph is better than a table. It’s much easier to understand relationships in your data when presented visually in a graph than as numbers in a table. However, a conclusion drawn from the data, presented as a main conclusion with a single number (e.g. alcohol consumption is 23% higher in France than in Sweden) is better than your run-of-the-mill graph with a vague description of the two axes.

Write graph titles as a conclusion of your result.

Which title do you think is better?

Projected disease prevalence and mortality reduction over 20 years for the population aged 18 to 95 years in nine European countries with lower salt intake.

Lower salt intake reduced the prevalence of stroke in Poland by 13.5%

Don’t use separate legends in your graph (e.g. those boxes on the side of the graph). If possible, put the text/label explaining what a line represents next to the line. This prevents people from having to go back and forth between the graph and legend to understand its message.

• Do not copy your complex research paper title as the title on a poster. Create a short and snappy poster title that draws people in.
• Don’t include any text, graph, or image that does not contribute to your main points. If people can understand your main message without them, leave them out.
• Never apply chart junk in your graphs, remove all unnecessary lines/gradients/grids.
• Don’t use high-contrast boxes with rounded corners: this creates weird arrows between boxes that draw your eye to the area in between text.
• Avoid unclear QR codes, people will have no idea what happens after they scan it and it’s often being used for fraudulent purposes.
• Rewrite the title into an intriguing question or statement, so people know what to talk to you about.
• Your main purpose/unique proposition/interesting result should be the largest text on the poster. You should be able to read it from five meters away.
• Ensure that everything on the poster is self-explanatory. Avoid abbreviations and acronyms.
• Make sure it’s clear from the poster who you are. Highlight one of the authors, or add a (recent, professional) portrait, so people can also find you later if they visited the poster when you were away.
• White. Space. Scientists seem to think that white space is wasted space that needs more text crammed in. The opposite is true. More white space makes your poster seem less daunting, and easier to approach.
• Have a call to action on your poster. Who do you want people to contact, and what would you want to talk about in future communications? Include your Twitter, LinkedIn, email if possible.
• When in doubt about the colors: choose white and light grey and add a single pop of color. It’s the safest bet!
• Avoid jargon. You can get into jargon and details AFTER people have approached you and your poster.
• Use enough contrast between the background and letters so people can actually read it. You can check your contrast at: https://webaim.org/resources/contrastchecker/

Creative ideas for those who are ready to conquer the world with their research:

• Laminate your poster and give people a whiteboard marker to write things on it or highlight sections they think are important. This is not only a nice gimmick that people will remember, but can be good for you as a reminder of the feedback you were given. As an added bonus it gives visitors a chance to interact with each other.
• Bring a prop related to your research to the stand. Do you research fat cells? Bring a pound of lard with you. Do you research tooth health? Bring a plastic jaw with you that people can look at.

Tip: Print on textiles instead of paper. Easier to take with you on a plane without tearing or creasing. However, do this only when you are going to use the poster multiple times, it’s a waste of material otherwise.

To hand out or not to hand out?

A hand-out is a great way to get into depth without cramming every single detail into your poster. But you might just have printed 20 copies and nobody to hand it out to. Also, who reads all the things they collect when they get home? In other words: we do not advise you to bring hand-outs.

As useful as it may seem, we think that making the connection is more important than sharing the details of your research right then and there. So instead, give out your LinkedIn or ResearchGate details or your personal website URL, so you are instantly connected and they will see any new updates you post in their timeline. If they are still interested in the details, you have their contact information to send them your paper when it’s published!

POSTER PRESENTATION – A CASE STUDY

Have you read all our tips but still don’t know how to implement them in your poster? Don’t worry, we will go over a case study of an existing poster presentation.

For this case study, we worked together with Joseph Diab , a PhD candidate in bioanalytical chemistry at The Arctic University of Norway (UiT) doing research into Ulcerative Colitis. He wanted to update his poster for his next poster presentation and volunteered with us to make it better.

The BEFORE poster

The poster he made was a typical poster, not bad at all actually, we’ve seen much, much worse… But there was plenty to improve. Let’s go over the poster to find out what could be improved.

The good thing about the poster was that the main title was written in big text, and he even emphasized the most important words. This is a great way to have it stand out more. He did not fall into the trap of having his paper title as the main title, and put it in smaller text below. He was right to make the conclusion bigger as well.

However, there is room for improvement. When you look at the poster while squinting your eyes, only the main title jumps out at you. There is not much larger text to scan to get a feel for what he’s trying to tell us. We’re also missing the reason he is doing this research. Why is it important to reveal the metabolomic signature? If the urgency is missing, people might walk past your poster.

So, to make his poster better we’ve given Joseph some homework questions about his research. These are his answers:

What do you want to get out of this poster presentation?  Joseph: I want to get feedback on how to proceed and validate these finding, and how to unravel the role of microbiota in IBD (Inflammatory bowel disease).

Can you tell me in your own words what the main purpose of your research is? Joseph: IBD is an untreatable nasty disease. The only available treatment just makes the patients go from active inflammation into remission. Most of these patients will develop inflammation again. Moreover, 20-30% of the patients develop very severe outcomes and need surgery, and they might die from complications or from cancer (caused by the treatment failure). In my research, we aim to find a biomarker to predict the outcome from the moments the patient gets the diagnosis.

Why is your research unique? Joseph: This is the first study to determine the full proteomic and transcriptomic profile in treatment-naïve and deep-remission UC patients.

What is the relevance of your results in the real world? Joseph: We are using metabolomics to improve the patient’s stratification in IBD.

We love it when researchers explain something in their own words, it’s so much clearer than when written as a paper! Here are the steps we took to improve his poster:

Step 1: Create an engaging main message.

We’ve rewritten the main message of his poster to include the main goal of his research (to improve IBD treatment) and made it a bit more interesting by adding part of his research results stating that he has found the “first clue”. This is a great way of showing that each research project is just one small step towards final answers, and this can make your audience a bit more curious. Who doesn’t like to figure out clues? This way the title also gives away a part of the results, which makes it easier for people to understand what you’ve accomplished.

Before: Ulcerative Colitis is characterized by altered tryptophan and fatty acid metabolism.

After: Finding biomarkers to improve the personalized treatment of Ulcerative Colitis. Altered tryptophan and fatty acid metabolism provide the first clue.

Step 2: Put the most important messages first.

In Joseph’s poster, like in so many, the conclusion is hidden away at the end of the poster. We’ve moved it up next to the title. In addition, we’ve moved the author affiliations to the bottom of the poster. They were taking up too much prime real estate, and it’s not very relevant for your audience.

Step 3: Create an effective design

We were lucky that Joseph was doing research in a field that is easy to visualize. Ulcerative Colitis is a disease of the large intestines, so we used an illustration of one to enhance the design. This was not just to “make it pretty”, but also to visually show the topic and draw your eye towards the most important message: the conclusion. People recognize an intestine much faster than reading the text.

We stayed away from the boring academic blue. Everybody is using it, which is a good reason to not use it yourself (the easiest way to stand out!). In this case the best choice was to just use the colors from the image. With this bright pink as an accent color, and whites and greys as main colors, you generate a nice cohesive color scheme in a snap!

TIP : If you can find a relevant image for your poster, always use that color in your color scheme! PowerPoint now has an eyedropper tool that enables you to pick any color from an image and use it in texts or boxes.

We wanted to separate the different paragraphs, but not draw too much attention to it by using dark backgrounds, thick borders or lots of contrast, so we used subtle shadow which divides the main sections but does not distract.

Step 4: Emphasize your most important messages

Our advice is to de-emphasize words such as methods and background . However, this might be a bit scary, since it deviates so much from what posters have looked like for years. So we decided to keep it, but use a smaller font size. We used the pink color to emphasize the most important sentences and draw your eyes towards them. If you squint and just read the larger pink text, you should be able to understand the research. We wanted to make it stand out more and make it bigger, but there was not enough space on the poster to increase the font size. An important lesson in working with limitations!

Step 5: Make it engaging and easy to understand for your audience

To make sure the answers to Joseph’s homework were included in the poster, we came up with the “What’s new” section. Just reading this section gives you a very good grasp of the main goal and why the research is unique.

The “How can you help?” section prompts the visitor to have a conversation and invites them to share their ideas about this topic. This is the conversation starter you need for a successful poster presentation.

Step 6: Kill your darlings

There is never enough space on a poster, so we needed to scrap some of the texts and graphs. For each graph, we asked whether it was really necessary to include. Did this graph really contribute to the main message, or could anyone at the conference understand the research perfectly fine without it?

As you can see, we ditched one of the two almost similar multivariate analysis graphs. They showed almost the same thing. We also removed the Venn diagram. It contained some very detailed information that was not essential for the main message and therefore took up too much valuable space.

We also wrote new titles for the graphs in the results section. Instead of a descriptive title (Pathway analysis), we wrote a concluding title (Integrated pathway analysis provides a unique and detailed snapshot of the metabolic changes in the onset of UC.). You want to give away your conclusion from the graph, not have people spend 5 minutes trying to figure it out themselves from looking at the dots.

In the graphs we made the outlying pathways more prominent with the dark blue background, so you can immediately find these pathways without having to read all of them.

Step 7: Background information & call to action

There is always some boring information you have to include, or your supervisors won’t be happy. Logos of your institutions, affiliations, the title of your paper. We put them where they belong: on the bottom of the page in smaller font. Very few people will be interested in this at first glance.

We do want to show who the person is behind the poster, so we kept the headshot of Joseph and added a call to action: Connect with Joseph Diab for more details and a discussion of this paper.

This lowers the threshold for people to connect with Joseph later. After all: he invited them to email him already! Since Joseph is active on Twitter we included his Twitter handle as well as his email address. This is very important. If you want to keep in touch with people who pass by, you have to give them your contact information.

A QR code might sound very hip, but we advise against using it. For starters, it’s not really telling anyone where you will end up. Are you linking to the paper, to Joseph’s personal website, his Twitter account, or his University’s website? People might not even have a smartphone or QR reader. The best thing is to ask people on the spot to connect with you on LinkedIn, Twitter, or send you an email, so you’re sure they will keep in touch.

The result:

Check out Joseph attracting attention with his new poster at the European Crohn’s and Colitis Organisation (ECCO) 2020 annual congress:

Let us know what you think!

Do you have a question that wasn’t answered in this article? Write to me at [email protected] , or check out our workshop on Poster presentation & Infographic design .

A poster presentation template to not take too seriously

Want to get a head-start on designing your poster? We’ve developed a simple template for your poster to get you ahead of the curve. But don’t take this template too seriously! In fact, we usually advise against using templates, if everybody starts using them, nobody will stand out. It’s your job to make it interesting and fit your needs and limitations.

About the Author: Liesbeth Smit

Search for more scicomm tips:, read more about science communication:.

Tool to create your own data visualisation with icons

Increase the visibility of your research project website and reach your target audience

Find inspiration for your design & create a unique style for your research website

Define the goal & pitch for your poster presentation

Our favorite (free) tools to create better designs for science communication

Designing for impact: the lessons I learned from my science communication internship

Become a pro science communicator with our workshops.

IMPACT with science communication

Do you want to have a positive effect on the world? We'll make you think about your goal, audience, and message and ensure you know what it takes to create impact! Also available as a keynote lecture.

Pitch your science to any audience

By understanding your audience and aligning your message to their needs, you can really get your point across. In this workshop you’ll create a short pitch or article to practice just that.

Poster design & graphical abstracts

Create beautiful and effective infographics, posters and graphical abstracts. You will learn the best practices in design to make sure your work gets noticed and is easier to understand.

Science and the media

Do you want to be more confident around journalists or the media? Or do you want to take advantage of the opportunities that social media offer for scientists? We'll get you started!

Contact us to find out what we can do for you!

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How to Create a Poster Presentation

Getting started, poster design best practices.

• Don't be too wordy! Keep text concise and clear.
• Organization is key. Think about what you want to say first and then carefully consider layout.
• Consider your audience. What will they have questions about? What do you want them to learn from your poster?
• Make sure your title is descriptive and large enough to be readable from far away.
• Think about image and font sizes so the poster is readable from 5-8 feet away.
• Use headings, bullets, and graphics to break up text.
• Make sure your images and graphics have contrast so they pop on the page.
• Think about including contact information for those who want more information.
• Remember, your poster will read left to right just like a page.

Example Posters (Click arrow to scroll through)

Award Categories

This year posters will be judged in two categories:

Most Visually Appealing Poster Description: A visually appealing poster can be judged based on the following criteria:

• Do visuals enhance poster content? Is it eye-catching?
• Are the components of the poster balanced across the space?
• Easy to read, pleasing-on-the-eye font/ color scheme choices? Is text error-free?
• Are photographs, graphs, tables, and other graphics creative?  

Best Articulation of Career Development Through Internship Description: In this category, we are looking for the poster to show how the internship impacted the student’s career path and development of career competencies.

• Poster provides clear description of the internship including student’s responsibilities/accomplishments
• Poster clearly identifies career readiness skills and how they were strengthened through internship
• Poster articulates student’s next steps and career goals
• Poster showcases internship in dynamic way such as “day-in-the-life”

Poster Template

This template will help you get started. Just download this and add your content to the boxes using PowerPoint. Be sure to keep the box sizes the same so that the poster will print properly.

Need Access to PowerPoint?

Because of the ease of importing images, formatting text boxes, and making slides with extra-large dimensions, many people use PowerPoint for creating posters. For this project, please use the PowerPoint template on this page for your poster. BC students can download PowerPoint for free . You are only allowed one download per computer. If you have received a new computer since your first download, you can re-download it on your new device. For any other technical assistance or if installation does not work, please connect directly with BC Information Technology Services by either calling (617-552-4357) or visiting the IT Help Desk located in O’Neill Library, 3rd floor. For those on or close to campus this summer, you can also use the Library computers that house all softwares.

Microsoft Office @ BC

• Last Updated: Feb 7, 2023 11:38 AM

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Blog Marketing

How to Make a Poster in 10 Steps (2024 Poster Design Guide + Templates)

By Sara McGuire , Jan 21, 2024

Posters are one of the oldest, most tried-and-true types of marketing collateral. Posters are an effective way to draw attention to your sales, events, fundraisers and more.

While there is no one right way to make a poster , there are still poster design best practices that you should follow.

So we decided to take it upon ourselves to write the ultimate, most in-depth poster design guide out there. If you want to learn how to design a poster from scratch (or with our professionally designed poster templates ), you’re in the right place.

These poster design tips can be applied to virtually any poster you design. So let’s get into it!

How to design a poster from scratch

Creating a poster from scratch can be a fun and enriching experience. Whether you’re crafting a school project to impress your teacher, using one to promote an event or simply presenting information in an engaging way, posters offer a unique opportunity to express yourself visually and share your message effectively.

This step-by-step guide will equip you with the tools and techniques to make your own compelling poster:

• Identify the goal of your poster
• Consider your target audience
• Decide where to share your poster
• Select a professional poster template
• Pick a relevant or branded color scheme 
• Include a clear call to action
• Use fonts to create a hierarchy of information
• Use icons to visualize concepts and grab attention 
• Add high-quality images & stock photos
• Download & export in the right format

How to design posters for different occasions

1. identify the goal of your poster.

The most important step in the poster creation process is to understand why you are creating this type of promotional material in the first place.

Is it because of advertising purposes for a new product? To grab the audience’s attention about a concert in the area? To highlight important details about a campaign? Or even just because there’s a sale coming up? All of these are goals that some engaging poster templates can help you achieve. 

If you think about your main goals from the beginning, you can use those goals to guide your choices like a professional designer would.

For example, if the goal of your poster is to invite your community to a fundraising event , then your poster should be designed strategically to help you achieve this goal. A common rule for written communication is that simplicity wins.

Take a look at another fundraising event poster :

Just so you know, some of our poster templates are free to use and some require a small monthly fee. Sign-up is always free, as is access to Venngage’s online drag-and-drop editor.

Now, if you’re looking for information posters for your fundraising event, here’s another example you can keep in mind:

CUSTOMIZE THIS POSTER TEMPLATE

Start with a goal and plan your custom poster around it. 

2. Consider your target audience 

Next, you should consider who you are trying to reach with your poster. Answering this question will probably remind you of all the important details you should highlight while you make your poster.

For example, say you’re advertising an event for women’s rights like below:

Now compare it to this other design below:

The goal and audience on each of these templates are different and both designs will appeal to distinct groups of people. Make sure you have decided exactly who you want to appeal to, before jumping into your online poster creator tool and starting your creation process.

A perk of these eye-catching posters is that we can see inclusive visuals, maximalist elements and bold shapes — which happen to be some of this year’s biggest graphic design trends .

Also, remember that you can make multiple posters that cater to different customer personas . You don’t have to use one for every type of customer! 

3. Decide where you want to share your poster

The final thing you should determine to save time — before designing your poster — is where it will be shared. 

Would you like to hang it up on a wall? Or just share it with your followers on social media so they can leave comments and send it to other friends? 

It’s important to decide where you want your poster to be seen before you start working on your online poster maker. This is because, as you will see below, optimizing a poster properly for print is slightly different than for Twitter or Facebook. 

Optimize your poster for print 

You probably have an idea of where you’re going to share your poster. Where you decide to pin it up can help you make a few design decisions. 

If you’re planning on printing out your poster, there are some basic guidelines you should keep in mind.

Visualize where you will pin up your poster

If it’s going on a wall with a bunch of other movie posters though , print your poster in a larger size so it will stand out:

But if it’s going on a relatively bare wall, print it in a smaller size and pin up a bunch of them to then create posters with a larger footprint like the minimalist poster templates below:

If you’re looking for more ideas to present your findings effectively, search through our selection of scientific poster templates .

Select a standard paper size

Unless you want to create a big poster background, you probably don’t want to spend money on getting it printed. You can print it yourself by simply designing your custom poster to fit the standard ISO A1-A5 printer paper.

With Venngage you can magically resize any of our poster templates into Letter, A3, A4, A5 and any custom dimensions with a few clicks. First, click on the page size tab on the top left and then select what size you would like: 

The page resize option will also reformat your poster content to fit the new size you select — if you want it to. This simple feature will save you a TON of time in the long run, so be sure to try it out. 

You’re more than welcome to manually resize your poster the old-fashioned way, by updating the page size: 

You can also set the size of your poster background in Pixels, Inches, or Centimeters as well. 

That said, for most of the posters that you’re going to print out, it’s best to use the preset sizes. This will ensure that your printer can actually print out a beautiful poster.

above, there’s now a white border added to your design. This is — you guessed it — the bleed marks! 

Optimize your poster for social media.

There are fewer restraints when designing a poster for web than for print. This is a great opportunity to do something really fun with your design. Still, there are some guidelines you should follow.  

If you want your poster to look really good on social media, size it for the specific platform you’re promoting it on . You may want to make a couple of different versions of your poster for different platforms.

Remember, a square or portrait orientation looks best for mobile viewing. People are used to scrolling up and down on mobile, rather than side to side.

These are the ideal dimensions for each of the big social media platforms:

• Facebook : 1200 x 630 pixels
• X ( Twitter) : 1200 x 675 pixels for landscape images, 900 x 900 pixels for square images and 506 x 253 pixels for 2:1 aspect ratio images.
• Instagram : 1080px by 1080px at a 1:1 aspect ratio. For landscape posts, use an image that is 1080px by 566px, with an aspect ratio of 1.91:1.
• Pinterest : You have more wiggle room here for length, but try to use a ratio of 2:3 to 1:3.5. 

If you’re creating an advertisement poster for Twitter or Facebook, banners generally fit better on their newsfeeds. In that case, landscape orientation is fine.

Or if you’re looking for awareness campaign poster ideas to share on a Pinterest board:

4. Start with a professional poster template 

You don’t need to hire professional designers to create powerful poster backgrounds. Designing your own poster might sound intimidating but with Venngage’s free poster maker , you can make an engaging poster online — for business, virtual events, scientific facts, and much more.

A poster template will give you a foundation to create your own poster stand, your own design.

Start by picking a template that will help communicate the goal of your poster. Look for templates that reflect your poster’s theme or have the right layout you’re looking for. 

Here are some things to keep in mind when picking a poster template :

• Look for a poster template with a layout that fits your vision and goals (ex. header placement, image placeholders, icons and more).
• Pick a poster sample with the right dimensions for where you will be sharing your poster (ex. on a wall, on Facebook, in an email marketing campaign, etc).
• Remember that you can always  customize your templates  if there are aspects of the design that you don’t like.

For example, if you want to create a poster for your job fair, you would want to focus on the location, date, and jobs available:

However, if you’re creating information posters to raise knowledge and awareness about an important holiday or event:

If you’re creating an advertisement poster to promote a sale, the discount and date are probably should be the most eye-catching parts of your poster:

As you can see, these are all great poster templates, but each example is designed to help you achieve a unique goal. So just make sure you are picking a template that fits your goal and you will save a ton of time. 

Now if you want to learn how to create an event poster, business poster, sales poster and more, jump to the last section. There you will find a more in-depth guide on creating a killer poster. 

5. Pick a relevant or branded color scheme 

One of the first things that someone will probably notice about your poster is the color scheme.

In most cases, the appropriate color scheme will be obvious. So try not to overthink it! 

For example, if you’re creating a poster for a winter event, then a color scheme of warm green, red, and white will evoke the feeling of the holidays.

If your company has strict brand guidelines you need to follow, then you can incorporate your brand colors into your custom posters.

Now if you want to use your brand colors on any of our poster templates, just click the My Brand Kit tab on the left side of the screen: 

Then click one of your branded colors to add them to any poster template:

Click the palette again to change where the branded colors are used:

With a few clicks, you can create a ton of variations of your poster, like so: 

However, if you’re still struggling to come up with a relevant color scheme, take a look at the meanings and emotions of each color. 

The color blue is usually associated with wisdom, trust, and loyalty. Use this color palette on a business, event, or marketing poster to make it feel very professional: 

Green is associated with energy, the environment, and tranquility. It would make sense to use a green color combination on a nonprofit or fundraising poster, like below:

Red is associated with strength, courage, and joy. It also is super eye-catching, which you can see in the minimalist but stunning poster below:

As you can see, color theory should help you pick the right color palette in no time. Now if you’re not sure where to start when it comes to pairing colors, a color scheme generator tool like Coolors can be helpful.

6. Include a clear call-to-action

Once you have someone’s attention, you need to make it very clear what their next steps are to help. This is commonly known as a Call-To-Action (CTA). 

Every poster, no matter the topic or type, should have a CTA. Otherwise, what is the point of creating a poster in the first place?

In this marketing poster template, the CTA is the “ Register Online ” at the bottom:

The designer made sure this CTA would stand out from the rest of the poster by highlighting it in blue and using a unique font.

Additionally, they made the CTA very simple to follow. You don’t want to make your CTA a chore, especially if your poster wants them to visit a website.

The same can be said about this fitness poster template:

But in this example, the creator of this poster made the CTA stand out even more!

As you can see these CTAs are both near the bottom of the poster. This is on purpose and allows the reader to get more information before taking action:

Can you imagine if the first thing you read on a poster was CTA? It would be very confusing and probably make you ignore the rest of the poster.

Not all CTAs require the reader to visit a website, call a business or make a purchase immediately.

That action may be as simple as telling their friends about what they learned on the poster. Or about when a garage sale happens to be: 

The call to action on this poster is actually the entire black section of the poster. The top section informs the reader and the bottom helps them take an action. 

In this case, the action is visiting the garage sale, but it still is a CTA. Without it, no one would know what this poster was trying to get them to do. 

7. Use fonts to create a hierarchy of information

What information you choose to include on your poster will depend on the goal of your poster. 

But if you’re creating a fairly standard poster, it’s best practice to follow a hierarchy of information.

For example, if you are creating an event poster the information on your eye-catching posters should be read in this order:

• The name of your event.
• The date and time of your event.
• A short description of the event or a catchy tagline.
• The location of your event (if you choose to include it).
• A simple call to action like a website, social media page or contact number.
• The name of your company, department, organization, etc.

As you can see in this event poster design, the designer used a handful of different fonts to organize the information: 

The title of the event obviously uses the largest font, because it will hopefully catch someone’s attention. It also will give the reader context for the other information on the poster. 

But if they aren’t interested in learning more, they can quickly move on with their day after reading the title. 

If they are interested in the event, they can move on to the next piece of information, the date.

The designer used a bright yellow to catch your eye directly after reading the title of the event. If they would have used a simple white, the information would have been easily overlooked. 

The tagline of the event is italicized below the title, giving the reader a little more context about the event. Again, if this sounds interesting to the reader, they can move on to the next piece of information, and so on.  

This process will help eliminate people who don’t really need to see the CTA at the end of your poster. 

And finally, after moving through all the information, the CTA at the bottom uses another bold font and color so that people will not miss it. 

Can you imagine how hard it would be to navigate this poster if they would have used the same font throughout? It would look like a term paper that no one wants to read.

Now if you’re struggling to decide what the hierarchy of your poster should look like, think about the most important info you want the reader to walk away with.

In this example, the title of the event, the location and the CTA seem to be the most important.

Additionally, the font color used in this design contrasts exceptionally well with the poster background color. If you choose a font that doesn’t contrast, it will be very difficult to read your poster. 

As you can see below, a good rule of thumb is to use a light font color on a dark background:

Or a dark font on a light background:    

Even if you use a single font on your poster, you can quickly create a hierarchy of information just by changing the font’s color, size or weight. So again, don’t overthink it!

8. Use icons to visualize concepts and grab attention

Icons are symbols used in design to represent concepts. Icons are the perfect way to enhance your custom posters. You can use icons to embellish points and, in certain cases, replace text. 

They’re also great for illustrating ideas quickly. Or you could make icons the main focal point of your design, like the template below:

Keep these best practices in mind when using icons in your poster design:

• Pick icons with a consistent style (line thickness, flat or illustrated, line art or filled).
• Use icons sparingly and allow for plenty of whitespaces to let your design breathe.
• Add a simple border or background shape to your icons.
• If you do replace the text with icons, make sure that the meaning is very obvious.

Let’s take a look at some of those best practices in action, starting with keeping your icons consistent.

As you probably know, there are a few different kinds of icons that you can use. Some are flat, and can be changed to match the color of your poster very easily: 

While others are illustrated, and the colors can’t be changed:

Whatever icons you choose to use while designing a poster, just make sure the styles are consistent, like in the examples above. 

So if you use a flat icon in one section, use flat icons throughout your poster and vice versa.

Next, let’s talk about using whitespace correctly when it comes to icons. If you’re not aware, whitespace is the open space around a design element like a block of text, a title or an icon:

Without it, your poster design will feel exactly cramped and unprofessional. It will also make your poster very hard to read or navigate. Check out how odd the poster below looks without adequate whitespace:

It looks like a mess, so be sure to take the time to use whitespace throughout your poster! 

One very easy way that you can create this whitespace around your icons is by using a background or border shape. Each icon in the template below uses a background shape:

Using background shapes in this way will not only give your icons some room to breathe, but it will also make them a lot more eye-catching. Without the border shapes in the example above, the icons would have just faded into the background. 

Plus, if you’re using illustrated icons it will make the design feel much more consistent across the poster:

And the finally best practice, be sure that if you replace text with an icon, the reader will actually understand it. The poster example below illustrates this tactic well in the contact section:

Readers are going to be able to decipher those icons because they are used a lot in the real world already. Others might not be so easy to understand, so you might have to add a label or title to them. Like below:

With Venngage, you can quickly swap any icon on your poster or one of our customizable poster templates , with just a few clicks as well. First, select on any icon on your poster and then click the Replace button:

Then just search for the icon that you want, and click on it to replace: 

It’s really that simple and can help you turn any template into your own unique graphic in no time. 

9. Use high-quality images & stock photos

If you have been paying attention to the templates and examples in this article you may have noticed that they use a lot of premium images.

Venngage’s free poster maker tool offers free and premium images, icons and graphs to help you edit poster designs with ease — no prior design skills needed. Here are some examples of stock images in the background: 

While others make it one of the main focal points of the poster:

But all of them use very high-quality images, no matter the type of poster.

If you plan to print out the poster or enlarge it, using high-quality photos is important. The slight blurriness or pixelation will quickly become a nightmare. 

It doesn’t matter if you are using a stock photo or one that you took, all of them should be very crisp and clear. Sometimes it’s better to use a professional stock photo in place of a blurry personal photo as well.

Plus, Venngage’s free poster maker tool is integrated with Pixabay and Pexels to elevate your design. Access stunning, professional photography with just one click.

Just head over to the left sidebar and click the Photos tab to bring up the search bar: 

Once you find the perfect stock photo just click the photo to add it to your poster.

Additionally, like with icons, you can swap any photo on your poster using the Replace button:

After you select Replace , you can search for any stock photo in our library and insert it into the poster with one click:

Now if you don’t want to use any of our stock photos, you can upload your own images by dragging it on the screen or by selecting Image Upload in the left sidebar:

As you can see, adding your own photos to your poster is very easy, just make sure you pick the right ones. 

10. Download & export your poster in the optimal format

After you have finished your poster, it’s time to share it with the world. On Venngage you can quickly download your poster by clicking the Download button on the right side of your screen:

Then select what type of file you would like your poster downloaded as:

Downloading your poster as a PNG should be fine for emails or social media. 

But if you want to print out your poster, download it as a PNG HD. This will make sure your poster is crisp and perfect once it gets back from the printer! 

Phew, that was a lot of info! Need a quick recap or want to share this information with your team? We have you covered with this video : 

All of the advice we outlined above can be used on almost any poster. But in this final section, we are going to get a little more specific.

Below are some of the most popular types of posters that you can create. 

But instead of waxing poetically on each type of poster, we are going to outline a simple checklist for each type of poster! 

So let’s get into it! 

How to make an infographic poster

• Choose a powerful topic you’d like to inform about.
• Do your research and gather relevant facts.
• Select an outstanding template that’ll help you grab attention.
• Add icons and graphs. Data visualization is key in an infographic poster.
• Create a content hierarchy and highlight the most interesting insights.
• Add your logo and company’s branding.
• Download in multiple formats and share.

Related: What Is an Infographic Poster and How To Make One?

How to make an event poster

• Start with an interesting background image or color.
• Use a large and bold font for your event title.  
• Add some embellishments to the title to make it pop.
• Add the date, location and time of the event. 
• Include a simple call to action.
• Describe your event or why people should attend.
• Make sure you add your logo and brand colors.

Related: 10 Event Poster Design Ideas [+ Free Templates]

How to make a marketing poster

• Arrange the 4 P’s of your strategy: your product, price, promotion and place.
• Choose a design that will mark your audience and look good in your selected place.
• Make your campaign details the focus of the poster.
• Add high-quality images of your product or service.
• Include a relevant call to action.
• Incorporate your branding.

CCUSTOMIZE THIS POSTER TEMPLATE

If you want to dig deeper into the steps to create a marketing poster and find campaign poster ideas, read this article: How to Design a Marketing Poster (10+ Templates Included).

How to make a sales poster

• Start with a simple background color or texture.
• Make the savings or discount the main focal point. 
• Show where or what store the sale is taking place.
• List exactly what products are on sale or discounted. 
• Add the start and end date or time of the sale. 
• Add some contact information or a website 
• Include your branding or logo. 

How to make an HR poster

Summarize important information, helpful resources, processes or events information.

• Define the department you’re referring to.
• Include only the key information.
• Choose the best layout to showcase your announcement.
• Customize a brand-aligned design.
• Optimize your poster for distribution.

Related: 17 Essential Human Resources Poster Templates (Updated) .

How to make a conference poster

• Start with an interesting background texture or color.
• Use a large, eye-catching font for the conference title. 
• Outline the speakers, events, or special guests.
• Add the time and date of the conference.
• Add the location(s) of the conference. 
• Include a CTA for tickets or to sign up.
• Describe why people should attend this conference.
• Add the logo or branding of the conference organizer.  

How to make a medical poster

• Select your health awareness topic or medical information theme.
• Write a catching title with bold fonts.
• Highlight important data, stats and recommendations.
• Add images and icons to ease retention.
• Invite your audience to a website or to access more resources.

Related: 15 Medical Poster Templates for Patient Education .

How to make a real-estate poster

• Include a few high-quality pictures of the house or listing. 
• Add an eye-catching “For Sale” or “For Rent” header.
• List the purchase price or estimated rent.
• Add the address of the house or listing. 
• List a few of the most interesting features of the house or listing.   
• Elaborate on the listing, location, or real estate agency.  
• Add a simple call to action.
• Include the contact information for the real estate agent.
• Add the logo or branding of the real estate company.

Hopefully, these simple checklists will help you create a poster in no time! 

If you want to learn more about designing these types of custom posters , start with these articles:

• 20+ Attention-Grabbing Event Poster Templates
• 55+ Creative Poster Ideas, Templates & Design Tips
• 17 Essential Human Resources Poster Templates
• 10+ Research Poster Templates to Share Information Professionally

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How to Make a Presentation Poster

Last Updated: March 28, 2024 References

This article was co-authored by wikiHow Staff . Our trained team of editors and researchers validate articles for accuracy and comprehensiveness. wikiHow's Content Management Team carefully monitors the work from our editorial staff to ensure that each article is backed by trusted research and meets our high quality standards. There are 9 references cited in this article, which can be found at the bottom of the page. This article has been viewed 32,797 times. Learn more...

Presentation posters are an excellent way to present information and are required for many courses, projects, and conferences. Organise the content strategically so that it as clear and easy to read as possible. Use PowerPoint to quickly and easily format your content into an eye-catching poster. Once you have formatted the poster and finalised all the content, you are ready to present your poster!

Organising the Content

• For example, “New Poetry Discovered in the Journals of WW2 Soldiers” would be an interesting title for a poetry poster.

• If you're making a scientific poster, include your hypothesis in the introduction.
• This section is generally only 1 paragraph long.

• For example, if you collected water samples for a geography project, explain where you got the water from, when you collected it, and the method that you used to take the sample.
• If your poster is summarising the work of artists or researchers, such as in poetry, geography, or history, explain why you chose the publications that you used and detail the modes of research you utilised.
• If you are making a scientific poster, include all the materials that you used, your method of statistics, and why you chose the method that you used. Use sub-headings, such as “Materials” or “Steps” to break up the section.

• For example, if you are making a poster for a children's poetry fair, lots of funny poems and poetry facts would likely draw the children to your poster.
• If you are making a scientific poster, use annotated graphs and tables to visually display the data that you have collected.
• If you’re making a history or geography poster, consider placing an essay, timeline, or map in this space.

• Contemplate ending with a memorable quote. For example, if you are making a history poster, you could find a profound Nelson Mandela quote to finish with.
• If you are making a scientific poster, compare your results to the hypothesis and comment on whether your predictions were correct.

• This section can have a smaller font than the rest of the poster if you have limited space.

• Use high-resolution photos to ensure that the images don’t look fuzzy when they are printed.
• Avoid using Clip Art, as this tends to look unprofessional.

Formatting the Poster

• If you have enough room, increase the font size to 20 pt or 24 pt. The larger the text is – the easier it will be to read.

• Stand 10 ft (3 m) away from your poster and check that the key titles can be read. If you have trouble reading them, increase the size of the text.

• Times New Roman, Helvetica, Calibri, Arial, and Garamond are good font options.

• Bold any important words or phrases to help them stand out.

• Use paragraphs to break up large sections of text.
• Gaps between sections are often referred to as white space.

• Once you have created a first draft of the poster, ask a friend if they can easily understand the flow of the poster. If they can't, rearrange the components until they fit in a natural, logical way.

Using PowerPoint

• If you haven’t been given a specified poster dimension, make the poster 48 inches (120 cm) wide and 36 inches (91 cm) tall.

• If the slide is already in the correct orientation, skip this step.

• These templates can be edited in the same way as a regular PowerPoint presentation.

• The text box icon is a small square box with an “a” and horizontal lines inside it.

• Opt for high-resolution photos to ensure that the photos look sharp and clear when you print the poster.
• You can also use graphs, charts, and other visuals in addition to photographs.

• If you want to adjust the positioning of an object very slightly, hold down the Control (Ctrl) key as you use the arrows. This reduces the size of the movements.

Expert Q&A

You might also like.

• ↑ https://www.ncbi.nlm.nih.gov/pmc/articles/PMC1876493/
• ↑ https://urc.ucdavis.edu/sites/g/files/dgvnsk3561/files/local_resources/documents/pdf_documents/How_To_Make_an_Effective_Poster2.pdf
• ↑ https://guides.nyu.edu/posters
• ↑ https://support.office.com/en-us/article/change-the-size-of-your-slides-040a811c-be43-40b9-8d04-0de5ed79987e#OfficeVersion=Office_2010
• ↑ https://support.office.com/en-us/article/change-the-page-layout-49030c0f-9cd9-4f92-a894-605bc0671d10
• ↑ https://templates.office.com/en-US/Posters
• ↑ https://youtu.be/jaGb5tckCZQ?t=19
• ↑ https://support.office.com/en-gb/article/insert-a-picture-in-powerpoint-5f7368d2-ee94-4b94-a6f2-a663646a07e1
• ↑ https://support.microsoft.com/en-us/office/use-keyboard-shortcuts-to-create-powerpoint-presentations-ebb3d20e-dcd4-444f-a38e-bb5c5ed180f4?ui=en-us&rs=en-us&ad=us

About This Article

To make a presentation poster in Powerpoint, start by changing your page setup to widescreen in the "Design" tab. Then, write a clear title that tells readers what your poster is about across the top of the page. After your title, write an introduction to your topic, including any research methods you used on the left side. Use the middle column to detail your main points. Then, on the right side, add your conclusion and any references you cited. If you want your poster to catch your readers’ eye, place a few images and graphs that illustrate your main points throughout the poster. For more tips, including how to choose fonts for your poster, read on! Did this summary help you? Yes No

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How to Create a Poster Presentation

What is a research poster, why do a poster session, where do i begin, what makes a good poster.

• Poster Design Best Practices
• Samples and Templates
• Images and Visualizations
• Presenting a Poster
• Other Useful Resources

Research Help Desk

Posters are widely used in the academic community, and most conferences include poster presentations in their program.  Research posters summarize information or research concisely and attractively to help publicize it and generate discussion. 

Posters are ways of communicating your work visually and concisely to interested viewers.  As viewers walk through the poster display area, they may skim your poster, stop to read, or ask questions.   A poster session is a good opportunity, not only to explain and promote your research or project, but to get feedback on it, make connections with researchers working in related areas, and possibly even meet a future employer.

The poster is usually a mixture of a brief text mixed with tables, graphs, pictures, and other presentation formats. At a conference, the researcher stands by the poster display while other participants can come and view the presentation and interact with the author. They allow you to  reach a large audience more informally than a prepared research talk and to interact directly with interested viewers.

You might be preparing for a poster session for a number of reasons:

• a class assignment
• an undergraduate or graduate research display
• a promotional event highlighting work done at the University
• a scientific conference or professional meeting

Regardless of the purpose, the same basic principles of poster design and presentation apply. Some details may vary depending on the requirements of the session organizer and whether you are presenting for a class assignment or for a conference.

Answer these three questions:

• What is the most important/interesting/astounding finding from my research project?
• How can I visually share my research with conference attendees? Should I use charts, graphs, photos, images?
• What kind of information can I convey during my talk that will complement my poster?
• Important information should be readable from about 10 feet away
• Title is short and draws interest
• Word count of about 300 to 800 words
• Text is clear and to the point
• Use of bullets, numbering, and headlines make it easy to read
• Effective use of graphics, color and fonts
• Consistent and clean layout
• Includes acknowledgments, your name and institutional affiliation
• Next: Poster Design Best Practices >>
• Last Updated: Oct 27, 2022 2:58 PM
• URL: https://guides.library.csupueblo.edu/posters

How-To Geek

How to make a poster using microsoft powerpoint.

Microsoft PowerPoint isn't just for presentations--you can make posters with it, as well. Here's how.

Quick Links

Define the poster dimensions, design your poster.

Microsoft PowerPoint isn't just for presentations---it also provides all of the creative tools you need to design a beautiful poster. Just set the dimensions, design the poster, and print it out. Here's how to make a poster using PowerPoint.

Posters come in all sizes, but the first thing you need to know is PowerPoint's slide limit is 56-inches x 56-inches, so you'll need to plan accordingly. It's also important to note that you want to set your poster dimensions before you start designing your poster. Otherwise, you might end up having to rework parts of your design due to the size change.

Related: How to Reduce the File Size of a PowerPoint Presentation

Here are some of the standard poster sizes to get you started:

• Small poster: 11" x 17"
• Medium poster: 18" x 24"
• Large posters: 24" x 36" or 27" x 39"

Once you've decided on your poster size, set the dimensions in PowerPoint. To do this, open PowerPoint and navigate to the "Design" tab.

In the "Customize" group, select "Slide Size."

Select "Custom Slide Size" from the dropdown menu.

The "Slide Size" window will appear. Input the width and height specifications to match your required size. Keep in mind that if your height is larger in size than your width, the orientation of the slide will automatically change to "Portrait."

When you're finished, select "OK."

Once selected, a new window will appear giving you two scaling options: Maximize or Ensure Fit. If your slide already has content on it, you'll want to select "Ensure Fit."

Your slide will now be resized.

Your poster design is going to depend completely on you. You'll want to pay attention to the background of the poster, text and image arrangement, font size and style, etc. Essentially, you should treat this part exactly as if you were just creating another slide for a presentation.

Because the design and process of this step is going to differ for everyone, we'd like to offer some of our previous guides to get you started in the design process:

• Insert a picture or other object.
• Use an image as a background.
• Insert an image inside text.
• Get a picture behind text.
• Make a border or frame.

Once your design is ready, all that's left to do is print it out and hang it up!

Related: How to Troubleshoot Printing Issues in Microsoft Word

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How to Design a Winning Poster Presentation: A Quick Guide 

Are you looking to make a lasting impression at your next conference or academic event?  Have you ever been in a situation where you had to present a poster presentation for a conference but didn’t know where to start?  Designing a winning poster presentation design can be daunting, especially when you have limited time and resources. But don’t worry, with a little planning and creativity; you can create a poster presentation that will grab your audience’s attention and effectively communicate your message. 

In this blog, we will dive into the world of poster design and provide a quick guide on creating a creative poster presentation design. From choosing the right layout and color scheme to selecting the best images and fonts, we will share examples and templates to help you along the way. 

Are you ready to design a poster presentation that will make an impactful impression? 

Let’s get started!

What is a poster presentation?

A poster presentation is a great way of communicating research, study findings, concepts, and ideas. It is a visual representation of information used to attract the audience’s attention and explain the topic in an easy-to-understand manner. A poster presentation typically consists of a poster and a brief explanation.

The poster should be designed to be visually appealing and include a compelling title slide that will draw the audience’s attention. The content should be organized logically and include a clear message that differentiates it from other posters. 

The text should be concise and written in a large font size to be easily read from a distance. Additionally, the poster should include images, PowerPoint tables , graphs, and other visuals to help illustrate the points made.

The brief explanation should be five minutes long and provide an overview of the poster’s content. The speaker should be friendly and professional and use appropriate language for the audience.

How to make a poster presentation?

Making a poster presentation can be a great way to showcase your research or project, but it can also be a bit overwhelming if you’re unsure where to start. Here are tips for poster presentation that will grab your audience’s attention and effectively communicate your message.

Start with a plan

Before you start designing your poster, it’s essential to have a clear idea of what you wish to achieve. Think about your audience, message, and the key points you want to communicate. Once you have a plan in place, it will be much easier to create a poster presentation PowerPoint that is both visually appealing and informative.

Choose the right layout

The layout of your poster presentation is important as it can affect how easily people can read and understand your information. A good layout with a clear information hierarchy will be easy to read. You can use various fonts, sizes, and colors to emphasize the most important points.

Use images and graphics

A poster presentation full of text can be overwhelming, so it’s important to include images and PowerPoint graphics to break up the text and make it more visually appealing. Make sure to choose relevant images for your topic, which will help to communicate your message.

Use contrasting colors

Choosing the right color scheme is essential for ensuring your poster presentation design is easy to read and engage. Use contrasting colors for the background and text, and ensure that the text is easy to read against the background.

Proofread and edit

Once you’ve finished designing your creative poster presentation, it’s vital to proofread and edit it to ensure there are no mistakes or typos. It’s also a good idea to get feedback from others to see if any changes or improvements can be made.

Creating a creative poster presentation takes a bit of planning, creativity, and attention to detail, but by following these tips, you can design a poster that will engage your audience and effectively communicate your message. Remember, a poster presentation PPT is not just a collection of text and images; it’s a visual tool to communicate your ideas and research.

Tips for Poster Presentation

Creating an appealing poster presentation perfectly captures your audience’s attention and effectively communicates your message. Here are five tips to help you create an effective PowerPoint poster presentation:

Keep it simple

Your poster should be easy to read and understand. Avoid using too many colors or borders, as this can be distracting and look untidy. Use a limited color palette and keep the text concise.

Choose an eye-catching headline

Think of some eye catchy or witty text as your poster’s focal point to grab people’s attention. They will want to look closer if it makes them laugh or piques their curiosity.

Use high-quality photos

You can use pictures to design posters, and choosing high-resolution photos is essential, especially if you print them in large pixels or sizes. Any pixelation or slightly blurred graphics can turn your design into a disaster.

Introduce your poster presentation with a “1 Minute Pitch.”

You don’t want to “give everything away,” so to speak, but rather capture the interest of your audience, introduce yourself and the project, and spark a dialogue.

Add a memorable call to action

Your poster will only be meaningful if it makes the audience act on the message you delivered. Compose a clear call to action to inform them of what to do next. You can add details on where to purchase tickets for event posters in your call to action.

By following these tips, you can create a compelling and creative poster presentation design that will capture your audience’s attention and effectively communicate your message.

Poster Presentation Examples

When creating a creative poster presentation, seeing examples can be a great way to get inspiration and see what works. In this section, we will be showcasing a variety of poster presentation examples that demonstrate different design techniques and styles. 

From scientific research posters to creative projects, these examples will give you a better understanding of how to create a poster that will grab your audience’s attention and effectively communicate your message. 

Wrapping It Up

Creating a creative poster presentation requires careful planning and attention to detail. It is essential to identify the poster’s goal, consider the target audience, decide where to share it, use a pre-made PowerPoint template , pick a relevant or branded color scheme, include a clear call-to-action, and use fonts to create a hierarchy of information. 

Additionally, ensuring the poster has an attractive visual impact, a compelling title, a clear message, cohesiveness, design and readability, storytelling, alignment, margins, and white space is essential. By following these tips, you have access to various ideas for poster presentations that will have a lasting impact.

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• Designing Your Poster
• Image & Visualization Resources
• Presentation and Handouts
• Printing Your Poster

Student Success Librarian

In this guide

This LibGuide will guide you through creating a poster presentation, from PowerPoint settings to printing a poster.

Table of Contents :

• Creating your Poster: How to change PowerPoint settings to create a 36"x48" poster, or a poster of any size.
• Designing your Poster: The parts of a poster and tips and tricks for making a good poster. 
• Image and Visualization Resources: Montclair logos, and resources for creating visualizations and infographics.
• Presentation and Handouts: Tips for presenting and creating a handout. 
• Printing your Poster: Resources about where you can print your research poster.

Poster Design Software

This research guide was designed around the concept of creating research posters in Microsoft PowerPoint. Students, faculty and staff of Montclair can download for Microsoft PowerPoint and other Office 365 applications for free through the Software Repository .

Microsoft PowerPoint is not the only way to make research posters. Research Posters can also be created using:

• Adobe Illustrator
• Adobe InDesign
• Microsoft Publisher

Student Research at Montclair

Student research symposium.

The Student Research Symposium is an annual forum that showcases research and scholarship by Montclair State University students. It is typically held each April and is open to all current graduate and undergraduate students at Montclair. The research is shared through poster presentations.

Posters for the Symposium need to fit specific Poster Guidelines and Requirements .

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• Last Updated: Apr 3, 2024 4:28 PM
• URL: https://montclair.libguides.com/researchposter

• University Libraries
• Research Guides

Presentation Design

• Design: Posters
• General Principles
• Design: Slides
• Design: Data
• More Information

Poster Presentation Workshop Slides

• Poster Presentation Workshop 2023

Poster Presentations: Further Reading

• Conference presentations: lead the poster parade Woolston, C. (2016). Conference presentations: lead the poster parade. Nature, 536(7614), 115-117.
• Effective visual design and communication practices for research posters: Exemplars based on the theory and practice of multimedia learning and rhetoric Pedwell, R. K., Hardy, J. A., & Rowland, S. L. (2017). Effective visual design and communication practices for research posters: Exemplars based on the theory and practice of multimedia learning and rhetoric. Biochemistry and Molecular Biology Education, 45(3), 249-261.
• How to make an academic poster Gundogan, B., Koshy, K., Kurar, L., & Whitehurst, K. (2016). How to make an academic poster. Annals of medicine and surgery, 11, 69-71.
• How to Prepare a Scientific Poster Pain, E. (2022). How to Prepare a Scientific Poster. Science. DOI: 10.1126/science.caredit.ada0293
• Strategies for creating a conspicuous, effective, and memorable poster presentation Zarnetske, J. P., & Zarnetske, P. L. (2015). Strategies for creating a conspicuous, effective, and memorable poster presentation. GSA Today, 25(5), 66-68.
• Ten Simple Rules for a Good Poster Presentation Erren, T.C., Bourne P.E. (2007) Ten Simple Rules for a Good Poster Presentation. PLoS Comput Biol 3(5): e102.
• Visual Design Tips to Develop an Inviting Poster for Poster Presentations Tomita, K. (2017). Visual Design Tips to Develop an Inviting Poster for Poster Presentations. TechTrends: Linking Research & Practice to Improve Learning, 61(4), 313–315

Poster Design Tips

General message:

• Aim to tell a compelling story about why your research is important in a real-world context.
• Remember that a poster is an interactive & visual medium, not a research paper. You will present alongside your poster, and the text serves as a compliment to your conversations with audience members. Design your content with that purpose in mind.
• Write to your specific audience (language/detail will differ if you're presenting to other researchers in your discipline vs. a broad general audience)

Language & text:

• Be concise with your words: focus text on the main points and big takeaways of your research. Bulleted or numbered lists help.
• Use text size, style, and colors strategically to emphasize your message
• Make a compelling title readable from 8+ feet away (to draw in an audience). Make the rest of the text readable from 3-5 feet away (24 point absolute minimum)
• Use a template as a starting point (example links in right-hand column).
• Leave blank/white space to enhance visual appeal and readability.
• Provide a link, QR code, or handouts for audience members that would like more information.
• Get feedback on your design & practice with an audience.

Online Design Guides

• Academic Poster Resources: The Basics, Yale Library Thorough design guide with many specific design recommendations, including accessibility guidelines.
• Better Posters Blog, by Zen Faulkes Long-running blog about poster design. The creator also published a great book, Better Posters, in 2021.
• Designing Conference Posters, by Colin Purrington Extensive design advice for scientific posters, based on traditional design.
• How to Create a Better Research Poster in Less Time (YouTube video), by Mike Morrison This video is the second iteration of what kickstarted the #BetterPoster design trend. A great way to understand the common shortcoming of traditional poster design and get ideas for simplifying and maximizing your message.
• How to Create a Research Poster, by NYU Libraries Basic design guide for poster presentations.
• How to Make Your Scientific Posters Stand Out, by Scientifica Basic design advice for creating research posters, including word count, use of illustrations, color palette, use of white space, etc.
• Research Posters and Presentations, by Tufts University Libraries Relatively detailed guide for designing and presenting research posters.
• Tips for Presenting Your Scientific Poster at a Conference, by Scientifica Discusses tips for interacting with your audience at a poster session.

Poster Presentations Design Programs

Use UNM's TechFinder  to locate software on campus

• Presentation software such as: Microsoft PowerPoint or Google Slides
• Visual Design software such as: Adobe InDesign, Illustrator, Photoshop, or Microsoft Publisher
• LaTex templates

Poster Templates

• Canva Poster Templates Range of aesthetic poster templates, including creative designs
• Slidesgo Research Poster templates Range of aesthetic poster templates, including creative designs
• PosterPresentations.com Free PowerPoint templates for research posters, with a searchable database and wide variety of designs.
• "Better Poster" PowerPoint Templates Landscape and portrait PowerPoint templates based on a new poster trend that emphasizes key findings and simplistic design.
• "Butter Poster" PowerPoint Templates Landscape and portrait PowerPoint templates that offer another take on the "better poster" initiative. The "butter poster" offers a creative design but more content that adheres more closely to a traditional poster.

Design tools

• Color Safe color contrast checker
• Material Palette color palette generator
• Adobe Color Wheel
• Canva Color Palette Generator

Example Posters

Get inspired by design ideas from example posters

• #betterposter examples on Twitter
• ePosters open access library
• F1000Research open access poster repository
• Poster Sessions Flickr Gallery
• UC Davis Academic Posters
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• Last Updated: Mar 19, 2024 10:56 AM
• URL: https://libguides.unm.edu/presentations

Designing Effective Poster Presentations

• Resources & Preparation
• Instructional Plan
• Related Resources

Students design informational posters, focusing on a current research project. The unit includes an exploration of the genre, a review of informational writing components, and details on effective poster design. Students first analyze a variety of poster examples and list their characteristics, before reviewing the requirements for their own posters. Students then plan their poster design and, after rough drafts are completed, share them in groups and with the whole class for peer feedback. After revisions are made, students share their presentations with the class for additional feedback, and then make final revisions to their posters. Finally, students present their posters in class or at a school-wide research fair.

Featured Resources

Compare & Contrast Map : With this online tool, students map out their ideas for a compare and contrast essay using their choice of a whole-to-whole, similarities-to-differences, or point-to-point format. Finished work can be printed. Persuasion Map : Use this online tool to map out and print your persuasive argument. Included are spaces to map out your thesis, three reasons, and supporting details. ReadWriteThink Notetaker : Using this online tool, students can organize, revise, and plan their writing, as well as take notes as they read and research.

From Theory to Practice

Poster sessions are a great way to ask students to share their knowledge about a topic. Because of their focus on presentation materials that go beyond simple text on a page, poster sessions require sophisticated multimodal literacy skills. The NCTE Beliefs about the Teaching of Writing explain, "Writers need to be able to think about the physical design of text, about the appropriateness and thematic content of visual images, about the integration of sound with a reading experience, and about the medium that is most appropriate for a particular message, purpose, and audience." Poster sessions focus on all of these multimodal skills, as they ask students to design presentation materials and accompanying presentations that blend text, images, sound, and space. Further, because of the close and obvious relationship between presenter and audience, poster sessions foreground the importance of audience, purpose, and voice for students. As a result, poster sessions encourage students to synthesize their research and then adjust their use of spoken, written, and visual language to fit the needs of a particular audience. Further Reading

Common Core Standards

This resource has been aligned to the Common Core State Standards for states in which they have been adopted. If a state does not appear in the drop-down, CCSS alignments are forthcoming.

State Standards

This lesson has been aligned to standards in the following states. If a state does not appear in the drop-down, standard alignments are not currently available for that state.

NCTE/IRA National Standards for the English Language Arts

• 3. Students apply a wide range of strategies to comprehend, interpret, evaluate, and appreciate texts. They draw on their prior experience, their interactions with other readers and writers, their knowledge of word meaning and of other texts, their word identification strategies, and their understanding of textual features (e.g., sound-letter correspondence, sentence structure, context, graphics).
• 4. Students adjust their use of spoken, written, and visual language (e.g., conventions, style, vocabulary) to communicate effectively with a variety of audiences and for different purposes.
• 5. Students employ a wide range of strategies as they write and use different writing process elements appropriately to communicate with different audiences for a variety of purposes.
• 6. Students apply knowledge of language structure, language conventions (e.g., spelling and punctuation), media techniques, figurative language, and genre to create, critique, and discuss print and nonprint texts.
• 7. Students conduct research on issues and interests by generating ideas and questions, and by posing problems. They gather, evaluate, and synthesize data from a variety of sources (e.g., print and nonprint texts, artifacts, people) to communicate their discoveries in ways that suit their purpose and audience.
• 11. Students participate as knowledgeable, reflective, creative, and critical members of a variety of literacy communities.
• 12. Students use spoken, written, and visual language to accomplish their own purposes (e.g., for learning, enjoyment, persuasion, and the exchange of information).
• 60-Second Poster Evaluation Chart
• 60-Second Poster Evaluation Notes
• Southern Flounder Exhibit (notetaker example)
• Poster Session Rubric
• Compare and Contrast Chart Graphic Organizer
• Persuasion Map Planning Sheet

Preparation

• This lesson is designed to explore poster design, following a class research project. For additional resources on teaching research and inquiry, see the Websites listed in the Resources section.
• This project works especially well for collaborative projects, where classes view each other’s work over the course of two class sessions.
• Choose a location for your poster session with plenty of open space to allow viewers to flow through the presentations. If the classroom is not large enough, the cafeteria or school library are good choices. Depending upon your school, you may also be able to use space in the hallway outside the classroom.
• Arrange for tables and any additional materials that are available at your school. For example, you may have easels that can be borrowed from the art classroom.
• If bulletin boards or wall space is possible for displaying posters, arrange for thumb tacks, staplers, and tape.
• Print copies of the 60-Second Poster Evaluation , 60-Second Poster Evaluation Chart , 60-Second Poster Evaluation Notes (optional) , and Poster Session Rubric .
• As relevant for the different projects that students will complete, make copies of the Persuasion Map Planning Sheet and Compare and Contrast Chart Graphic Organizer .
• If computers are not available in the classroom, make copies of sample posters from one or more of the following sites: ALA Poster Sessions , Images of Physical Posters , and NCSU Example Posters . Students will analyze the posters in small groups. Allow at least three posters per group.
• Review the Poster Presentations Websites listed in the Resources section, and determine which are appropriate for your class. These guidelines can be used as additional resources or read and reviewed in the class, depending upon the level of support students need.
• Test the Persuasion Map , Compare & Contrast Map , and ReadWriteThink Notetaker on your computers to familiarize yourself with the tools and ensure that you have the Flash plug-in installed. You can download the plug-in from the technical support page.

Student Objectives

Students will

• review informational writing components.
• determine the criteria for effective poster presentations.
• explore the ways that purpose and audience influence a message.
• design posters that share their ideas and research.

Session One

• Explain that the class will be completing a unit on designing posters that present their findings from a recent inquiry/research project.
• Ask students to share any experiences that they have with poster presentations (e.g., science fairs, job fairs).
• Share the definition of a poster session from the Colorado State University Writing Guide, and invite students to compare their experiences with the information in the definition.
• Display and discuss the information on the purposes for poster presentations and the possible audiences for these presentations .
• ALA Poster Sessions
• Images of Physical Posters
• NCSU Example Posters
• Ask students to jot down general characteristics that they see in the posters. Allow approximately 20 minutes for groups to explore the examples and list their observations.
• If students need more structure or guidance as they explore the posters, you can pass out the 60-Second Poster Evaluation and have them use the questions to shape their observations.
• Gather the class and ask them to share the characteristics that they have noted. Record their observations on the board or on chart paper.
• Be sure that students include observations on both text and graphic design elements in their comments. If necessary, ask questions to encourage wider analysis of both text and graphics.
• After students have had sufficient time to review the posters and list the characteristics, gather the class and ask each group to share the poster they analyzed and point out the characteristics that they noticed.
• Working with the information students have shared, group like observations to create a class list of characteristics of effective posters.
• Compare the characteristics to the requirements on the Poster Session Rubric , asking students to indicate how the posters they examined would be graded with the rubrics.
• Identify the purpose of the posters, connecting to a recent research project that students have already completed.
• Provide details on the event (e.g., a class session, a school-wide history fair).
• Explain who the audiences for the posters will be.
• Describe the physical space and the resources that will be available during the poster session.
• Discuss how the Poster Session Rubric will be used to assess the session.
• Based on this information, ask students to talk about the specific audience and purpose for their posters, reinforcing the information on the purposes for poster presentations and the possible audiences for these presentations , shared earlier in the session.
• Encourage students to think about the specific purpose for their posters and what the audiences will look for on their posters. For homework, ask students to freewrite on their plans for the posters by thinking about who will look at the posters, what they will be looking for, what information is most important to include, and so forth.

Session Two

• Arrange students in groups, and ask them to share information from their homework with one another.
• Ask group members to provide supportive feedback, pointing to pertinent information from the previous session’s discussion of the characteristics of effective presentations and the two rubrics.
• After students have had time to share their ideas (about 10 to 15 minutes), gather the class, and answer any questions that have come up at this point.
• Share the Writing Strategies for Poster Sessions from the Colorado State University Writing Guide. Be sure to drill down and discuss the information for each of the four bullet points in the Guide. If students have already written a paper on their inquiry, be sure to emphasize the ideas in the "Working From a Drafted Paper" section.
• Connect the Writing Strategies information to the Poster Session Rubric .
• Cover the details in the What to Include section of from the Colorado State University Writing Guide as well. Stress the importance of choosing content that communicates the important information without providing more text than the audience will be able to read during the poster session. Save the details on Graphics for the next session.
• Briefly overview the three graphic organizers that students can use to begin structuring the information for their poster session: Persuasion Map , Compare & Contrast Map , and ReadWriteThink Notetaker . Explain what the organizer is used for and which topics it will best fit. For instance, the Persuasion Map can be used if the presenter is trying to argue a specific point about a topic. Use example topics from the class to make the overview more concrete.
• If desired, share the Notetaker Example , based on the Award-winning Southern Flounder Exhibit Temperature-Dependent Sex Determination from the NCSU Example Posters site, to discuss how to use outlining as an organization tool for poster design.
• During the remainder of the class, students can begin work structuring their ideas and planning their posters, according to the information covered in the Writing Strategies for Poster Sessions Web pages.
• In mini-lesson fashion, demonstrate each of the three online graphic organizers, gathering only the students who are most likely to use each online interactive for each presentation.
• For homework, ask students to have completed a graphic organizer for their topics and to sketch a rough outline or design of the information they will include in their poster presentation.

Session Three

• Arrange students in small groups, and ask them to share their graphic organizers and plans with one another. Have students use the Poster Session Rubric to guide their responses.
• Gather the class and answer any questions that students have about the project.
• Review the details on the Poster Session Rubric that apply specifically to the design and graphics used on the posters.
• Share the Graphics section and the Layout section from the Colorado State University Writing Guide. Be sure to drill down and discuss the information for each of the bullet points.
• Return to the Poster Session Rubric and characteristics of effective posters from the first session, and ask students to discuss how the information about the Colorado State University Writing Guide aligns with the information.
• Allow any time remaining in the session for students to work on their presentations.
• Use The Transport Problem from the Colorado State University Writing Guide to review the resources that will be available during the poster session and to discuss how to carry drafts to school.
• For homework, ask students to complete a rough version of their poster presentation to share for feedback during the next session. Allow several days for students to work at home. Add in-class work sessions as desired.

Session Four

• Arrange the class into 4 or 5 small groups. Ask students to set up their drafts for the class to view, keeping each group together in a specified section of the room.
• Give students 5 to 10 minutes to set up their drafts and make any changes.
• Pass out copies of the 60-Second Poster Evaluation Chart and ask students to write their name and the name of their presentation on the sheet. Have them place the chart face down on a table or desk near their drafts.
• Each group will move to the first poster in the next group’s collection, moving clockwise around the room. Students will skip their own collection of posters.
• The group will review the poster, using the 60-Second Poster Evaluation printout to guide their discussions.
• If desired, students can use the 60-Second Poster Evaluation Notes to take notes as they examine the posters.
• After groups have spent 60 seconds evaluating the poster, ask them to turn over the 60-Second Poster Evaluation Chart and add their comments.
• After adding details to the Chart , groups should turn the sheet face down, so that their comments do not influence the next group that reviews the poster.
• All members are to contribute to this process. Comments should be original, not copies of the comments of other groups nor “ditto” marks.
• After each poster is finished, students move to the next poster, rotating through the classroom until every poster has been evaluated by 3 or 4 of the groups.
• At the end of this process, students should arrive back at their own group of posters.
• When the 60-second review is complete, have students return to their posters and read the comments the groups have left them.
• Ask students to take a few minutes to look for similar comments and think about changes that they can make to improve their posters.
• After students have had time to read the feedback and gather their thoughts, ask groups to reassemble. Have group members share the feedback and their plans for revision with one another. Encourage students to make supportive comments and concrete feedback.
• Have group members use the Poster Session Rubric to guide suggestions that they make to others in the group.
• For homework, ask students to create polished versions of their posters to share during the practice presentations.
• If students will complete supplemental handouts (the ideal situation), complete Session Five and ask students to bring a draft of their handout to the session. Otherwise, move on to Session Six.

Session Five (Optional)

If students should include a presentation handout with their poster presentation, review the information from the Prepare Supplemental Handouts from the Colorado State University Writing Guide. Allow time for students to share their handouts in small groups and provide peer feedback. Because handouts should be only one page and easily read, students should have time to review their work and begin revisions during the session. Provide mini-lessons as necessary on any writing techniques that students need help with.

Session Six

• Again, arrange the class into 4 or 5 small groups. Ask students to set up their posters for the class to view, keeping each group together in a specified section of the room.
• Working within their small groups, have students each give a practice presentation for other group members.
• Ask students observing the presentations to keep notes on notebook paper, using the Poster Session Rubric and 60-Second Poster Evaluation to guide their comments.
• To ensure that everyone has a chance to practice, you can set a time or announce when students need to switch to another presentation. If a student has not finished a presentation when time is called, indicate that the student needs to shorten the presentation.
• Once everyone has presented, ask groups share feedback with one another. Emphasize the importance of providing supportive comments and concrete suggestions.
• With 5 to 10 minutes left in the session, gather the class and answer any questions students have.
• For homework, ask students to make any final changes to their poster presentations.
• Remind them of the resources that will be available for the official poster presentations that will take place during the next session.
• Review information from The Transport Problem from the Colorado State University Writing Guide if students need additional tips.

Session Seven

• Before students arrive, make any changes necessary to set up the space for the poster presentations.
• Give students several minutes at the beginning of the session to set up their displays and complete finishing touches.
• Explain the procedure for visiting the displays: students move from area to area in groups of two or three so no display is ever overcrowded.
• During the fair sessions, circulate through the presentations yourself, using the Poster Session Rubric to assess student work.
• After students have had a chance to visit all of the presentations, gather the class together and invite students to share their reactions to the presentations.
• Three poster presentation topics I want to know more about
• The most surprising presentation
• The presentation that had the biggest impact on you
• In their homework responses, ask students not only to share the titles of the poster presentations that match the superlatives but also to explain why they chose the presentations that they did.
• At the beginning of the next class session, collect the homework responses.
• Ask students to discuss how fair use and copyright restrictions apply to the artwork that they use in their posters. The Ball State University: Copyright for Students and The Library Media Center and Citing Sources are useful resources to share with the class as you explore the issue.
• Analyze historical posters with the ReadWriteThink lessons Argument, Persuasion, or Propaganda? Analyzing World War II Posters .
• By the People, For the People: Posters from the WPA
• World War II Poster Collection
• Produce for Victory: Posters on the American Home Front (1941-45)
• World War II Posters
• Turn of the Century Posters
• Circus and Magic Posters

Student Assessment / Reflections

Check graphic organizers, outlines, drawings, and designs as students work for completion and effort. Assess students’ final drafts using the Poster Session Rubric and the criteria for effective effective posters that students created during the first session of the lesson. Keep anecdotal notes on students’ participation during the final poster session, and provide any feedback as you respond to the superlatives that students submit after the project.

• Professional Library
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With full recognition that writing is an increasingly multifaceted activity, we offer several principles that should guide effective teaching practice.

The Persuasion Map is an interactive graphic organizer that enables students to map out their arguments for a persuasive essay or debate.

Useful for a wide variety of reading and writing activities, this outlining tool allows students to organize up to five levels of information.

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Research Posters and Presentations

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• Poster Design Software
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Layout is where things go on your poster  

Once you have decided what sections and graphics you want to include on your poster, then you need to decide how to organize and arrange this information.

Sketch a layout for your poster on paper

Before you start working in a design program, do a rough sketch of the layout on paper.  You can take a picture of this sketch and upload it to your design program to use as a template.

Organize content in a logical manner so viewers can easily read your poster  

Arrange content in the order that people naturally read.  In English, we read left to right, top to bottom.

Put a banner with your title, authors and affiliations at the top of your poster.  Use titles and headings to guide your viewer.

Arrange content in 2-4 columns

Align columns, headings and graphics using the alignment features of your design program.

Distribute text and graphics evenly throughout the poster

Leave white space around the entire poster (margins) and between content, keeping spaces even.

Image Credit : Compiled from Hess, G.R., K. Tosney, and L. Liegel. 2014. Creating Effective Poster Presentations .

Create a color scheme with 2-3 colors

Create your own color scheme, or choose from amongst the hundreds of themes that others have created, in the free Adobe Color site: https://color.adobe.com .  These themes are accessible from within Adobe InDesign.  InDesign can also generate a custom color scheme based on the colors in an image that you have uploaded.

Use dark text on a light-colored background

Light text on a dark background is difficult to read.  Also consider color values (lightness vs. darkness) and contrast (perceived difference in color and brightness between two colors that are close to one another).  If font color is too similar to the background color, then it will be hard to read.

Do not use excessively bright colors

Bright colors may attract viewers to your poster, but they are often distracting and difficult to read.

Do not use patterns or gradients

Patterns and gradients look unprofessional and dated.

Consider people who have trouble differentiating colors

Many people have difficulty distinguishing colors from one another.  Do not use red and green next to one another because an inability to distinguish red from green is one of the most common forms of color vision deficiency. 

Types of Color Vision Deficiency

Image Credit : Joeybatt on Pixabay , modified for "You'll Be Amazed How People with Color Blindness See the World" Source : boredpanda

What fonts should I use?

Use 1-2 fonts consistently. 

Use sans serif fonts (e.g. Arial) for titles and headings.

Use serif fonts (e.g. Times New Roman) for text.

Do not use unusual fonts, such as Comic Sans.  Do not use word art.

Image Credit : S  ara-Ruth Wolkiewicz in "How to Use Typography in Your Marketing Design" Source : GetResponse

Image Credit : Vinicio Chanto in "Best Times New Roman Alternatives" Source : Slidebean

What size should the text be?

Font size depends on the size of your poster.  Here are some guidelines:

• Title: 80-120 point
• Names and affiliations: 60-90 point
• Headings: 44-80 point
• Text: 32-52 point

Graphics, such as charts, tables, graphs, figures and photographs, are an excellent way to impart information to your viewers.  The type of graphics that you use will depend on your audience and the message of your poster.

Create graphics that are easy-to-read and self-explanatory

Your graphics should be large enough that they can be read by a person standing a few feet away.  Do not make 3-dimensional charts or graphs because they can be difficult to read.

Give each graphic a title.  Clearly label charts, tables, graphs and photographs.

Think beyond the basic chart or graph, and consider how other data visualizations or infographics might help convey your message.

Create or edit graphics in a separate program or file, then import into your poster design program

For a list of design software available at Tufts for installation on personal or work computers, see Tufts Technology Services software page: https://it.tufts.edu/soft .

For a list of design software available on the Hirsh Health Science Library's computers, see our software page: https://hirshlibrary.tufts.edu/it-support/software .

I found an image online, can I use it on my poster?

Try not to use clip art or generic graphics.  Consult our image reuse tool to determine if you can use a graphic that you did not create: http://hirshlibrary.tufts.edu/research/image-reuse .

If you do use a graphic that you did not create, then you must cite it.

What resolution and format should my images be?

Use images with a resolution of 200-300 pixels per inch (ppi).

Use vector images for logos and illustrations.  Vector images do not lose their definition when you increase their size.  Raster images are used for photographs.  Raster images are composed of pixels, and therefore become blurry when you increase their size. 

• Vector formats: AI, SVG, EPS, PDF
• Raster formats: GIF, JPG, PNG, PSD, TIF

Image Credit : Carey Christie in "What is the Difference Between Vector and Raster Graphics" Source : Dever Designs

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Learn More About Poster Design

• Designing Conference Posters This site offers tips on writing content for each section of your poster, design dos and don'ts, and downloadable PowerPoint templates.
• F1000Research Looking for ideas? Browse the F1000Research poster repository, which accepts posters on research in the biomedical sciences. Posters are not peer-reviewed.
• PowerPoint Poster Templates Free, downloadable poster templates for PowerPoint.
• The Scientist's Guide to Poster Design Comprehensive guide on poster design, written by Kathryn Everson, an evolutionary biology PhD student at the University of Alaska.
• The Scientist: Poster Perfect Tips from researchers on designing and writing content for posters.
• Last Updated: Jan 11, 2024 12:00 PM
• URL: https://researchguides.library.tufts.edu/makeposter

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How to Prepare for a Poster Session

• Introduction to Poster Sessions
• Components of a Poster Presentation
• Designing Your Poster
• Printing Your Poster
• Archiving Your Poster
• Additional Resources

Components of a Poster Session

Presentation.

Prior to the poster session, you should prepare and practice a 1-2 minute "elevator pitch" or "lightning talk" about your research project. In preparing for your presentation, think about how much information can reasonably be conveyed in 1-2 minutes. Since your poster already contains a lot of information, your presentation should aim to complement and highlight the information on the poster, not repeat it. Present information that provides context for the information on your poster, while following the organizational structure of the poster. 

One simple approach is to think about a unique experience or insight that adds a human element to your research. What makes your project interesting? How did you become involved in this work to begin with? A brief anecdote may be useful, and can serve as a way to catch people's attention and get them interested in learning more about your research.

In preparing your presentation, it's important to think about your anticipated audience. Are you presenting at a conference likely to be attended by specialists in your field, or are you presenting at a multidisciplinary event that will be attended by people with different backgrounds and levels of expertise? In either case, a good rule of thumb is to minimize your use of jargon or overly technical language, and this is particularly important for events that will draw a more general audience. Try practicing your presentation for a friend who doesn't have any background in your area of research. If they find your presentation difficult to follow, this is a good indicator that you should work on simplifying your language to make the information more accessible. 

Finally, think about what sorts of questions people may have for you. If you are able to practice in front of someone, encourage them to ask you questions about your research. And don't worry if you don't know the answer to someone's question. Thank them for your question, and offer to the follow up with them later after you've had some time to think it over. 

While your presentation is arguably the most important element of a poster presentation, the poster itself is generally what catches people's attention. This portion of the guide discusses the role that your poster plays in presenting your research. For information about formatting and designing your poster, see the Designing Your Poster page . 

The role of the poster is to provide a visual outline of your research project. It should not aim to represent the project in full detail. It may be helpful to think of your poster as a highlight reel of your research project. It is important to strike a balance between including enough information so that the poster is informative, while avoiding including too much information as this can make your poster difficult for people to take in, or create information overload. Aim to strike a balance between text and visuals. The question of what types of visuals are appropriate will depend on the details of your project, but some possibilities are data visualizations (e.g. charts or graphs) or photographs. 

The best approach may be to think of your poster as a visual aid for your presentation. So in preparing your poster, consider what you can cover in your presentation, and how this might be enhanced by visual material that you can include on the poster. What might it be useful to refer to on your poster in the course of giving your presentation? Visuals are especially useful when they can convey information that is difficult to express with text alone. 

The final component of a successful poster presentation is a handout. While handouts are generally not required, they can be beneficial for a number of reasons. First, they provide you with more space with which you can convey additional information, information that may be important to convey, but not quite important enough to include on your poster. Handouts also serve as a way to help attendees remember you (so be sure to include your name and contact information!). 

In most cases you should limit your handout to a single sheet of paper which can contain information on both sides. On one side, consider including an image fo the poster. This will help attendees associate the handout with their interactions with you during the session. Color printing can be expensive, so it's alright to use a black and white image of the poster so long as it's clear and legible. You can always include a URL to a full color image of the poster online. In addition to supplementary information, you can use the handout to list URLs for your website, or any place online where people can learn more about your research. 

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• Last Updated: Feb 6, 2024 10:59 AM
• URL: https://libguides.wvu.edu/poster

• University Libraries
• Research Guides

Poster Presentations - Designing Effective Posters

Poster presentations - designing effective posters: home.

The poster presentation is a dynamic communication tool evolving over the past four decades, as a means to accommodate the increasing number of researchers, especially graduate students, seeking a means for scholarly presentations of their research. Since then the poster session at many conferences is a major component of meetings of professional associations and societies in many disciplines used to highlight research results and discuss their significance in an informal and interactive setting. Often posters have their own special location and times for presentation; have their abstracts and presenter contact information list in program booklets or proceedings. Recently, dynamic links to the poster itself are provided for full-poster online viewing. The poster presentation is a highly-used communication tool for students (undergraduate and graduate) to display and discuss their research experiences in class and laboratory settings. This guide provides a variety of resources assisting individuals or teams in designing an effective poster and presenting it in a professional, informal, and rewarding setting, whether it is an upper-division undergraduate class or at a local, national or international meeting of a professional association or society. [email protected]

Designing Effective Posters

A. introduction, b. background readings.

• C. Design Tips

E. General Remarks

Disclaimer & Permissions

If you are involved in planning a poster session for a conference, symposium, or meeting, consider posting this site to your own program’s Web site to assist those considering submitting a poster. So, please feel free to create a link from your own pages to this site and suggest this site to others,  especially  those planning or organizing a poster session.

Fred Stoss University at Buffalo Libraries

" It takes intelligence, even brilliance, to condense and focus information into a clear, simple presentation that will be read and remembered. Ignorance and arrogance are shown in a crowded, complicated, hard-to-read poster ."   Mary Helen Briscoe

Colin Purrington provides a remarkable guide, " Designing Conference Posters ." This is the single-best resource for helpful hints in designing effective poster presentations.

The rate at which scientific and technical information grows continues to increase. National and international conferences provide a mechanism to facilitate the rapid communication of scientific ideas in the form of poster presentations. The poster presentation is NOT the pasting of a scholarly article on poster board or foam-core and standing by to defend the results reproduced in miniature on the "poster." However, it is far too often that one attends a conference poster session and finds this format to dominate the method of poster presentations. The poster presentation should represent a “...well-designed, eye-catching, and engaging... display of research or scientific information.” The poster should convey the results of research activities as to promote the scientific achievements of the poster's presenter. There is, unfortunately, a lack of presentation standards or authors' and presenters' lack of adhering to such standards, even when loosely defined. This guide provides an inventory of print and Internet resources that provide guidance and instruction for the presentation of scientific and technical information in the form of a poster presentation. This guide includes information resources in the forms of journal articles, books, book chapters, and Internet sites that focus on the planning, design, construction, and presentation of a scientific poster. If you find a resource you feel would be useful to include on this site, please send your comments to  Fred Stoss .

The origins of this site come from an in-class lecture for a general physiology course taught at the University at Buffalo,  Using Posters in Case Studies: The Scientific Poster as a Teaching Tool.  This case study prepared by Charles R. Fourtner, Mary Bisson and Christopher A. Loretz from the Department of Biological Sciences, University at Buffalo, State University of New York, describes the rationale and mechanics of introducing undergraduate biology majors to actively engage in a project to conduct bona fide library research and to then "express themselves in their own discipline." These researchers/educators "adapted the scientific poster as a mode of learning and instruction for our departmental majors" through a General Physiology course. The specific goals of this teaching strategy are to instruct the students:

• in researching the primary literature and topical reviews on a specified subject
• in the evaluation of the methodologies, technologies, and experiments serving as the basis of the research they have read
• in determining the pertinent data and analyses leading to the conclusions reached by experts in the field
• in concise and logical preparation of data for presentation in a poster format
• in the oral defense of the material they have presented on their posters
• in the importance of group discussions and interactions as they develop their formal presentation

Some resources on the shelves (locations in UB Libraries indicated):

• Block, S.M. Do's and Don'ts of Poster Presentation. Biophysical Journal. 1996. 71 (6): 3527-3529. (Online)
• Briscoe, M.H. Preparing Scientific Illustrations: A Guide to Better Posters, Presentations, and Publications, (2nd ed.). New York: Springer; 1996. Posters; p 131-149. (SEL REF Q222.B75 1996)
• Brown, B. S. Poster Design--Six Points to Ponder. Biochemical Education.1997. July; 25 (3): 136-137. (Online)
• Davis, M. Scientific Papers and Presentations. San Diego, Academic Press: 1997. Poster presentations; p 174-185. (SEL T11 D324 1997)
• Davis, M. Scientific papers and presentations (Rev. ed.).
• Burlington, MA: Academic Press: 2005. Poster presentations; p 181-204. (SEL T11 D324 2005)
• Day, R.A. How to Write & Publish a Scientific Paper (4th ed.). Phoenix, AZ: Oryx Press; 1994. How to prepare a poster; p 148-151. (SEL T11.D33 1994)
• Gosling, P.J. Scientist's Guide to Poster Presentations. New York: Kluwer Academic/Plenum Press; 1999. 139 pp. (SEL REF Q179.94 G67 1999)
• Hailman, J.P. & Strier, K.B. Planning, Proposing and Presenting Science effectively: A Guide for Graduate students and Researchers in the Behavioral Sciences and Biology. Cambridge, UK: Cambridge University Press; 1997. How to present research: posters at scientific meetings, p 112-115. (SEL QH315.H25 1997)
• Hartman, K.J. Designing Effective Poster Presentations. Fisheries. 1996 . 21 (7): 22. (SEL Per SH1 .F815). New York :Guilford Press
• Kline, Rex B. “Poster Presentation,” Becoming a Behavioral Science Researcher :A Guide to Producing Research that Matters. New York :Guilford Press. (LML BF76.5.K54 2009)
• Knisely, K. A Student Handbook for Writing in Biology (3rd ed.). Gordonsville, VA: W.H. Freeman: 2009. “Poster presentations,” p. 137-146. (SEL QH 304. K59 2009).
• Koning, R.E. Standards for Effective Presentations. In: Salisbury, FB, editor. Units, symbols, and terminology for plant physiology: a reference for presentation of research results in the plant sciences. New York: Oxford University Press; 1996. p 188-201. (SEL REF QK710.5 U55 1996)
• Pechenik, J.A. A Short Guide to Writing about Biology, 3rd ed. New York: Longman; 1997. Writing a poster presentation; p 258-265. (SEL QH304.P43 1997)
• Salisbury, F.B. editor. Units, Symbols, and Terminology for Plant Physiology: A Reference for Presentation of Research Results in the Plant Sciences. New York: Oxford University Press; 1996. Some suggestions about scientific writing; p 163-187. (SEL REF QK710.5 U55 1996)
• Schowen, K.B. Communicating in Other Formats: Posters, Letters to the Editor, and Press Releases -- Tips for Effective Poster Presentations. In: Dodd, JS, editor. The ACS style guide: a manual for authors and editors, (2nd ed.). Washington, DC: American Chemical Society; 1997. p 27-47. (SEL REF QD8.5.A25 1997)
• Scientifically Speaking: Tips for Preparing and Delivering Scientific Talks and Using Visual Aids. 2005. The Oceanography Society. tos.org/pdfs/sci_speaking.pdf Silyn-Roberts, H. Writing for science and engineering: Papers, presentations and reports. Boston: Butterworth-Heinemann; 2000. A conference poster; p 151-166. (SEL T11 .S529 2000)

C. Designing Tips

• University at Buffalo PPT Poster Template . This is the site from which University at Buffalo faculty, students and staff may download a template for a 44" x 36" Research or Informational Poster.
• BIO 801, Scientific Literature and Writing: Poster Presentations . A good guide with very useful illustrations show poster elements and designs.
• Creating Effective Poster Presentations: An Effective Poster
• The Scientists Guide to Poster Design by Katie Everson .This is a new site with many useful tips about posters and poster design. Look for additions in the future.
• How to Make a Great Poster . Design suggestions regarding layout, formatting, and color selection are shared on this American Society of Plant Biologists education site.
• Introduction: Poster Sessions . This university writing guide is a great place to start when faced with a poster assignment. Straight-forward instructions and guidance along with examples and additional resources steer tenderfeet and veterans in effective design.
• Scientifically Speaking . This is a site for effective presentation skills from a sci-tech perspective. It includes a section on designing posters and provides an example of a “good poster” and a “bad poster.”
• Google Images . Google Image search can help locate appropriate graphic images or photographs or other illustrations for your poster presentations. Just enter the topic, concept, or object for which you are seeking an image and review the results. An advanced search is also possible. BE SURE TO PROPERLY CITE THE SOURCES FROM WHICH YOU USE IMAGES & TEXT: Citing an image or copying text "with quotation mark" is not plagiarizing, but you must provide attribution for using tem.
• Preparing Professional Scientific. This poster minicourse provides a bullet list for start-to-finish poster design guidance.
• Society for Technical Communication . A tremendous resource for the science or engineering or health science student interested in pursuing career options as a technical writer, illustrator, editor, or communications specialist.
• Ten Simple Rules for a Good Poster Presentation. In: PLos Computational Biology Full-text article, Erren TC, Bourne PE (2007) Ten Simple Rules for a Good Poster Presentation. PLoS Comput Biol 3(5): e102. doi:10.1371/journal.pcbi.0030102

F. Examples

• EPA: Community Involvement Conference & Training: Posters and Exhibits, 2007. (scroll down the page)

G. Classes & Tutorials

• Impactful Scientific Posters-The Basics . The American Chemical Society has a VERY good video tutorial about designing a poster for presentation
• Designing an Academic Poster (Prezi)
• Poster Presentations: Tips, Tricks, and Planning
• Making an Academic Research Poster Using PowerPoint
• Make Poster - Design a Poster like a Pro in PowerPoint 2010 Part 1
• Make Poster - Design a Poster like a Pro in PowerPoint 2010 - Part 2

If you know of sites, especially from professional associations and societies providing examples of posters send me the URL - [email protected]

Subject Librarian

FredStoss  is the subject librarian for  Poster Presentations - Designing Effective Posters.  He provides workshops or lectures on effective poster design for 40- to 90-minute and is available for research consultations, instruction, curricular support & purchase requests. Contact [email protected] , phone: 716 645-1337.

Biological Sciences Librarian

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A well-executed poster has the power to grab someone’s attention while delivering an important message. Whether you’re promoting an event, selling a product, or advertising a movie, your poster’s quality is crucial to your venture’s success. You can now create sleek and eye-catching posters from the comfort of your own home, using an Adobe Express poster template as the basis for your design. The Adobe Express custom poster maker offers a range of templates and layouts that you can use to create your own posters.

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How To Make A Poster In PowerPoint

Express your creativity and show off your design skills by using PowerPoint to create fun and informative posters in the easiest way possible.

Create engaging posters that communicates your message effectively.

You can get creative and design a poster in PowerPoint with custom sizes, images, text, and shapes .

Here are some steps and FAQs to help you get started on creating a poster in PowerPoint.

How To Make A Poster In PowerPoint 🖼️

Frequently asked questions 🤔.

Important disclosure: we're proud affiliates of some tools mentioned in this guide. If you click an affiliate link and subsequently make a purchase, we will earn a small commission at no additional cost to you (you pay nothing extra). For more information, read our affiliate disclosure .

To make a poster in PowerPoint, follow these steps:

• Open PowerPoint and create a new slide.
• Set the slide size to the desired dimensions for your poster.
• Add a background color or image to your slide.
• Insert text boxes, images, and shapes to design your poster.

The world is your oyster so have fun with it!

5. Resize and arrange objects as needed.

6. Use the "Arrange" and "Align" tools to make sure objects are properly aligned.

7. Save your poster as a PDF or image file for printing or sharing.

What is the ideal size for a poster in PowerPoint? The size of your poster will depend on the requirements of the event or the purpose for which it is being created. A common size for posters is 36 inches by 48 inches .

Can I use images from the internet in my poster? Yes, you can. Be sure to check the copyright restrictions and give proper attribution if required. Alternatively, you can use royalty-free images or create your own graphics.

How can I make my poster visually appealing? To make your poster visually appealing, use a clear and simple design with a balanced layout. Use a color scheme that is easy on the eyes and align objects properly. Use images and graphics to support your text, and make sure your fonts are readable from a distance .

Can I print my poster directly from PowerPoint? Yes, you can print your poster directly from PowerPoint, but depending on the size of your poster and your printer, you may need to adjust the print settings to print it on multiple pages. You can do this by selecting "Print" and choosing "Scale to Fit Paper" under the "Printer Settings."

How can I save my poster as a PDF or image file? To save your poster as a PDF or image file, go to "File" and select "Save As." Choose the file type you want to save it as, such as PDF or JPEG, and select the folder where you want to save it.

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How to: Poster Presentations: Design

• What is a research poster?
• Parts of a Research Poster
• Template and Examples
• Talking About Your Poster

For more information regarding copyright and using unoriginal graphics or data in your presentation, please visit the Library Copyright Overview Research Guide linked below. This guide will give you an in depth explanation on what you are allowed to use, when you must ask permission from copyright holders, and the differences between Fair Use, Creative Commons and protected items.

It is important to make sure that every element presented on your poster is properly cleared, cited and attributed. 

GSU Library Copyright Research Guide

https://research.library.gsu.edu/copyright

COLOR THEMES

Try to limit yourself to no more than 3 colors in one poster - Text, background, headings (excluding graphics). Too many colors will decrease accessibility and distract from the information that you are presenting. 

Using a white or light colored background with darker text or a dark background with white text will ensure that viewers are able to easily read your poster. Avoid using overly busy patterns, graphics or photographs as a background, they will distract the viewer from the information that you are presenting and make your poster hard to read.

The GSU Communications Toolkit link below provides guidance on using colors that are a part of the official Georgia State University color palette.

https://commkit.gsu.edu/website-management/web-color-guidelines/

ACCESSIBILITY

There are many different types of vision conditions   that may affect your audience's ability to view your presentation. The most common types of color blindness affects the way that people see differences in red and green & blue and yellow.

In order to keep your presentation accessible to the widest possible audience, keep your color scheme simple. Avoid using brash color combinations in the background, text or graphics of your poster. 

For further reading regarding color accessibility: 

https://designsystem.digital.gov/design-tokens/color/overview/

Layout and Sizing

Always follow your class/conference poster instructions for poster size, orientation and formatting. The most common orientation layout will be landscape .  48” x 36” is a popular poster size for printed posters.  Do not set your your poster orientation to portrait unless specified by your class/conference guidelines.

Do not place any content near the edges of your poster (background color is OK to fill to the edges).  If you do not leave at least a 1 inch margin (blank space) around the edges, information may get cut off when printed or shared onscreen. 

Maintain a consistent margin width (the blank space between text boxes, headings and graphic elements) around the entire poster.  Do not clutter your poster with too much information. Include your key points but not every detail.  Leave whitespace (whitespace is the areas of your poster that do not have text or graphic elements). A balance of text, graphics and whitespace will ensure that your poster is easy to read. 

Use different size fonts for your presentation. There should be noticeable size differences between the title, author, section/headings and body text. AVOID  fun or casual fonts – papyrus , comic sans , curlz or script .

Easy to read fonts for section heading/body text include Arial , Helvetica , Gill Sans , Verdana

For a 48" x 36" presentation:

TITLE should be BOLD  text between 80 - 100 pt.

AUTHOR(S)  at least 50 - 80 pt.

SECTION/HEADINGS  40 - 60 pt.  These should be in a larger size than body text.

BODY text should be 24 - 50 pt.

Make sure your text is big enough to be read at a distance  and your text boxes are a consistent width throughout the poster.

Do not underline or italicize your body text, it makes it difficult for viewers to read.

Remember to title your graphs, images and other visual elements.

Images/Graphics

Include graphs, photographs, charts, illustrations, maps, drawings, data and data visualizations. Make sure to clear any copyright issues, attribute and  cite all of your sources for all unoriginal graphics and information/data, using one citation format.

Many images found on the web are not suitable for large scale printing or large digital displays. They will appear blurry and pixelated when printed or shown onscreen.  For posters and digital presentations, make sure your graphics/images are high resolution - 300 dpi jpeg or tiff files.

                    High resolution, suitable for printing and display.                                       Low resolution, not suitable for printing or display.           

For large printed posters - 300 dpi images, tiffs or jpegs - no gifs or screenshots, high resolution.

For large digital presentations - at least 150 dpi.

For virtual/small screen presentations - 72 dpi (screenshots and other lower resolution graphics will work at this resolution).

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• Last Updated: Feb 29, 2024 9:57 AM
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Cholera prevention and control in refugee settings: Successes and continued challenges

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• Other Affiliation: Johns Hopkins Medicine, Department of Emergency Medicine, Baltimore, MD, United States
• Other Affiliation: Johns Hopkins Bloomberg School of Public Health, Department of Epidemiology, Baltimore, MD, United States
• Other Affiliation: World Health Organization, Geneva, Switzerland
• Affiliation: Gillings School of Global Public Health, Department of Epidemiology
• Cholera has long been viewed as a serious threat for refugee populations. In the 1980s and 90s, refugee camps proliferated in Africa and Asia as a result of large civil wars and environmental disasters. These camps experienced large-scale cholera outbreaks with regularity because of overcrowding, scarce clean water, and poor sanitation and hygiene practices. Death rates were often high because of preexisting malnutrition, comorbidities, and limited access to medical care. With appropriate clinical management, cholera mortality can be well below 1%, but it can be as high as 50%–60% without proper care. During this time, humanitarian organizations developed a variety of guidelines and standards to reduce morbidity and mortality during cholera outbreaks in these populations. Mobilization around these issues was greatly accelerated in 1994, when a particularly massive outbreak occurred among Rwandan refugees in the Lake Kivu region of Zaire (now the Democratic Republic of the Congo), and approximately 42,000 people died. In response to this unprecedented tragedy, the humanitarian community developed and adopted the Sphere standards for the minimumacceptable living conditions and availability of health services in refugee camps and other humanitarian responses.
• infection control
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• Disease Outbreaks
• health care system
• endemic disease
• Infection Control
• refugee camp
• chlorination
• health care facility
• prevention and control
• bacterial transmission
• https://doi.org/10.17615/2kxb-4041
• https://doi.org/10.1371/journal.pntd.0007347
• In Copyright
• Attribution 4.0 International
• PLoS Neglected Tropical Diseases
• Bill and Melinda Gates Foundation, BMGF: OPP1171700
• Public Library of Science

This work has no parents.

• PLoS Articles

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