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Gym Business Plan Template

Written by Dave Lavinsky

Gym Business Plan & Example

You’ve come to the right place to create a gym business plan.

We have helped over 100,000 entrepreneurs and business owners create business plans and many have used them to start or grow their gyms.

Gym Business Plan Example

Use the example below as a template to write a gym business plan.

Executive Summary

Business overview.

Steven’s Gym is a startup locally owned gym located in El Paso, Texas. Steven’s Gym will include various exercise equipment, strength training equipment, free weights, aerobic equipment, and plenty of cardio equipment. The gym will also offer HIIT group classes, spin classes, strength training instruction, and personal training.

Located in an up and coming, newly developed, and highly trafficked area of town, Steven’s Gym will attract both men and women ages 16 to 75+. There is something for everyone at Steven’s Gym, whether someone is just beginning their fitness journey or is a seasoned athlete and gymrat. The gym will have a welcoming atmosphere, experienced personal trainers, friendly staff, and frequently cleaned equipment and restrooms.

The membership options are affordable and will be offered on a month-to-month basis, a 6 or 12 month contract, or the ability to pay for an entire year upfront. Discounts will be offered to military, teachers, and healthcare workers.

Service Offering

The following are the services that Steven’s Gym will provide:

  • Strength training equipment
  • Cardio equipment
  • Free weights/dumbbells
  • Aerobic equipment
  • HIIT group classes
  • Strength training instruction

Customer Focus

Steven’s Gym will target all men and women ages 16 – 75+ who are interested in achieving and maintaining a healthy and active lifestyle. El Paso is a very diverse city that includes men and women from all walks of life. There are numerous blue collar individuals, white collar individuals, government employees, and military members as the local Army base is one of the largest in the country. Since Steven’s Gym will be very affordable, it will be able to attract people from all walks of life.

Management Team

Steven will manage the day-to-day tasks of running the gym. Steven will hire a gym manager to manage membership and three trainers. Steven will outsource a local CPA to handle payroll, accounting, and tax payments. He will also outsource a local advertising company to develop the gym’s logo, branding, photography, social media accounts, website, and billboard design.

Success Factors

Steven’s Gym will be able to achieve success by offering the following competitive advantages:

  • Large, clean, and spacious fitness center that has all the necessary equipment for their fitness routine.
  • Knowledgeable and friendly staff of trainers.
  • Best value for membership pricing. The membership pricing options are affordable and offer military, teacher, and healthcare employee discounts.
  • Convenient hours of operation.

Financial Plan Highlights

Steven’s Gym is seeking $300,000 in debt financing to begin operations of the business. The funding will be dedicated towards securing the warehouse space, gym build-out, and purchase of the equipment. Funding will also be dedicated towards three months of overhead costs to include payroll of the staff, rent, and working capital. The breakout of the funding is below:

  • Securing warehouse space, gym build-out, and design: $25,000 to $125,000
  • Gym equipment purchase: $50,000 to $100,000
  • Three months of overhead expenses (payroll, rent, utilities): $15,000 to $55,000
  • Marketing & advertising: $15,000
  • Working capital: $10,000

financial projections for Steven's Gym

Company Overview

Who is steven’s gym.

Steven’s Gym is a new, locally owned gym located in El Paso, Texas. Steven’s Gym will include strength training equipment, free weights, aerobic equipment, and plenty of cardio equipment. The gym will also offer fitness classes, strength training instruction, and personal training. Located in an up and coming, and highly trafficked area of town, Steven’s Gym will attract both men and women ages 16 to 75+. There is something for everyone at Steven’s Gym, whether someone is just beginning their fitness journey or is a seasoned athlete and gymrat. The gym will have a welcoming atmosphere, experienced trainers, friendly staff, and frequently cleaned equipment and restrooms. The membership options are affordable and will be offered on a month-to-month basis, a 6 or 12 month contract, or the ability to pay for an entire year upfront. Discounts will be offered to military, teachers, and healthcare workers.

Steven’s Gym History

Steven’s Gym is owned by Steven Malone, a retired Army Master Sergeant who is also a seasoned powerlifter. Steven was stationed at El Paso’s Fort Bliss for many years before eventually retiring and deciding to stay in El Paso and embark on his dream of eventually owning his own gym. As a frequent gym goer, Steven recognized that El Paso lacks high quality independent gyms. The nicest and most equipped gyms in El Paso are large franchises that have too many rules and regulations. Steven envisioned a gym that was welcoming to all types of people that is encouraging, clean, and adequately equipped for those who are focused on sustaining an active, healthy lifestyle.

Since incorporation, Steven’s Gym has achieved the following milestones:

  • Found a 10,000 square foot warehouse space for lease in El Paso, Texas that can easily be converted to a gym.
  • Registered Steven’s Gym, LLC to do business in the State of Texas.
  • Began the branding image, logo, website, and social media accounts for the gym.
  • Began researching and pricing out equipment.

Steven’s Gym Services

The following will be the services Steven’s Gym will provide:

Industry Analysis

The Gym industry is expected to grow to an annual revenue of $38 billion in the next five years. This growth is likely a result of increased per capita disposable income, in addition to growing health-consciousness. As consumers’ disposable income levels rise, individuals are usually more willing to purchase gym memberships. Additionally, time spent on leisure and sports is expected to increase over the next five years, effectively increasing the potential pool of consumers.

During this period, demographic changes are expected to drive revenue growth for operators. In particular, as healthcare costs continue to escalate, health insurance providers may implement incentives to promote preventive health practices, including the use of fitness centers among individuals within their provider network. Additionally, initiatives that promote the health benefits of exercise will likely increase over the next five years, stimulating industry revenue.  

Customer Analysis

Demographic profile of target market.

Steven’s Gym’s target audience will include all men and women ages 16 – 75+ who are interested in achieving and maintaining a healthy and active lifestyle. El Paso is a very diverse city that includes men and women from all walks of life. There are numerous blue collar individuals, white collar individuals, government employees, and military members as the local Army base is one of the largest in the country. Since Steven’s Gym will be very affordable, it will be able to attract people from all walks of life.

Customer Segmentation

Steven’s Gym will primarily target the following customer profiles:

  • High school and college students
  • Locally-based Military
  • Athletes who frequently train for fitness competitions

Competitive Analysis

Direct and indirect competitors.

Steven’s Gym will face competition from other companies with similar business profiles. A description of each competitor company is below. Gold’s Gym Gold’s Gym is a large franchise-owned gym with two locations in El Paso. Gold’s Gym gives access to everything one needs to transform their life: state-of-the-art amenities, a variety of fitness classes tailored towards someone’s fitness needs, and the world’s best trainers. There are weekly fitness classes for group workouts ranging from martial arts-inspired cardio classes to foundational yoga sessions. There are also certified trainers if someone is new to exercise or just looking for more guidance and coaching. Gold’s Gym’s amenities include cardio equipment, group exercise, personal training, a pro shop, sauna/steam rooms, group cycle, free weights, functional training, kids club, locker rooms, and wifi.

Planet Fitness Planet Fitness is for people from all walks of life, whether they’re a first-time gym user or a veteran member, they are there to provide a workout environment in which anyone and everyone can be comfortable. All Planet Fitness members enjoy unlimited access to their home club and the support of their friendly, knowledgeable staff anytime they need it. PF Black Club members receive additional benefits, including the ability to bring a guest for free and access to any of their 2,000+ PF locations. Also, the PF member can take advantage of their free fitness training or find motivation by reading real member experiences on Planet of Triumphs. The goal of Planet Fitness is to provide a clean, safe, welcoming environment for anyone who walks through the door, and all the equipment, amenities, and support they need once they arrive.

Anytime Fitness Anytime Fitness is a welcoming gym that exists to help someone get to a healthier place – by giving the right support at the right times, in the ways the member wants. Every member receives a free, personalized Get Started Plan when they join. Their friendly, professional staff is trained to help someone along their fitness journey, no matter how much support they need. Aside from a large selection of strength and cardio equipment, Anytime Fitness offers the following services – 24-hour access, 24-hour security, convenient parking, anywhere gym access, private restrooms, private showers, health plan discounts, wellness programs, cardio TVs, and HDTVs.

Competitive Advantage

Steven’s Gym will be able to offer the following advantages over their competition:

  • Large, clean, and spacious facility that has all the necessary equipment for their fitness routine.

Marketing Plan

Brand & value proposition.

Steven’s Gym will offer the unique value proposition to its clientele:

  • Large, clean, spacious, and well-equipped facility.
  • Dedicated team of trainers.
  • Affordable membership pricing plans.

Promotions Strategy

The promotions strategy for Steven’s Gym is as follows: Social Media Marketing Strategy Steven’s Gym will invest in advertising the gym on social media platforms Facebook and Instagram. By using targeted social media marketing, Steven’s Gym will be able to reach the appropriate target audience of El Paso. Before opening, Steven will hire an advertising agency to develop the branding and photography needed to create captivating social media posts.

Billboards Steven will invest in two billboards strategically located at busy intersections that receive thousands of traffic daily. The advertising agency will develop the print for the billboard design. Website/SEO Marketing Strategy Steven’s Gym will invest in a strong SEO presence so that when someone enters “El Paso gym” or “local gym near me” in their Google or Bing search bar, Steven’s Gym is at the top of the list. Their website will list all of Steven’s Gym’s services, location, pricing, and contact information. Word of Mouth Word quickly spreads around town and once a few people experience the clean, affordable, and professional staff at Steven’s Gym, more and more people will come in to see for themselves and sign up for a membership plan.

The pricing of Steven’s Gym will be moderate and on par with competitors so customers feel they receive value when purchasing their services.  

Operations Plan

The following will be the operations plan for Steven’s Gym.

Operation Functions:

  • Steven Malone will be the sole gym owner and operator of Steven’s Gym. He will oversee the staff, maintain that the cleaning schedules are being enforced, and ensure that all equipment is working per standard and safely. He will also manage all ordering of new and replacement equipment, schedule the group HIIT classes, and daily management tasks.
  • Steven will hire a gym manager to be in charge of members and member management.
  • A team of three trainers will run all of the fitness classes. As the membership grows and clients require more attention, more trainers and fitness classes will be added.
  • A local CPA will manage all high level accounting functions, such as payroll and tax payments.
  • Steven will also hire an advertising agency to develop the gym’s branding, photography, website, social media accounts, and billboard design.


Steven’s Gym will have the following milestones completed in the next six months. 8/1/202X – Finalize contract to lease warehouse space. 8/15/202X – Begin build-out and design converting warehouse space into a functional gym. 9/1/202X – Hire advertising company to begin developing gym’s branding, logo, social media accounts, website, and billboard design. 9/15/202X – Order all equipment. 10/5/202X – Hire gym manager and team of personal trainers. 10/15/202X – Train staff on proper policies and procedures. 11/1/202X – Grand Opening of Steven’s Gym.  

Steven’s Gym will be solely owned by Steven Malone. Steven is a retired Army Master Sergeant who has been stationed off and on at El Paso’s Fort Bliss for the past twelve years. Upon retirement, Steven decided to make El Paso his permanent home and embark on his dream of owning his own gym. Steven recognizes the lack of quality, independent gyms in El Paso and wants to open a gym that fits his idea of what a high-quality gym should be.

As a former powerlifter and personal trainer while serving in the military, Steven is aware of the proper equipment and facilities a gym should have. Steven envisions his gym to be friendly, clean, well-equipped, and affordable for the average person so that people from all walks of life will feel comfortable going to the gym and achieving their fitness goals. Steven will dedicate his life and focus on ensuring that his gym is always clean, staffed with the best trainers, and members are happy with what the gym has to offer.  

Financial Plan

Key revenue & costs.

The revenue drivers for Steven’s Gym are the membership fees it will charge each person that signs up to become a member. Each member will be placed on a membership plan where they can either pay month to month, enroll in either a 6 or 12 month contract, or pay for the entire year upfront.

The cost drivers will be the payroll for the staff, rent, utilities, cleaning supplies and equipment, and gym equipment purchase and maintenance. Other cost drivers will be the targeted marketing costs on social media and monthly fees for the CPA and advertising company.

Funding Requirements and Use of Funds

Key assumptions.

The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and in order to pay off the startup business loan.

  • Initial Number of New Clients per Month: 60
  • Average Monthly Membership Fee: $150
  • Gym Lease per Year: $100,000

Financial Projections

Income Statement

FY 1FY 2FY 3FY 4FY 5
Total Revenues$360,000$793,728$875,006$964,606$1,063,382
Expenses & Costs
Cost of goods sold$64,800$142,871$157,501$173,629$191,409
Initial expenditure$10,000$0$0$0$0
Total Expenses & Costs$291,815$416,151$454,000$483,240$514,754
EBITDA$68,185 $377,577 $421,005 $481,366 $548,628
Depreciation$27,160$27,160 $27,160 $27,160 $27,160
EBIT$41,025 $350,417 $393,845$454,206$521,468
Interest$23,462$20,529 $17,596 $14,664 $11,731
PRETAX INCOME$17,563 $329,888 $376,249 $439,543 $509,737
Net Operating Loss$0$0$0$0$0
Use of Net Operating Loss$0$0$0$0$0
Taxable Income$17,563$329,888$376,249$439,543$509,737
Income Tax Expense$6,147$115,461$131,687$153,840$178,408
NET INCOME$11,416 $214,427 $244,562 $285,703 $331,329

Balance Sheet

FY 1FY 2FY 3FY 4FY 5
Accounts receivable$0$0$0$0$0
Total Current Assets$184,257$381,832$609,654$878,742$1,193,594
Fixed assets$180,950$180,950$180,950$180,950$180,950
Depreciation$27,160$54,320$81,480$108,640 $135,800
Net fixed assets$153,790 $126,630 $99,470 $72,310 $45,150
TOTAL ASSETS$338,047$508,462$709,124$951,052$1,238,744
Debt$315,831$270,713$225,594$180,475 $135,356
Accounts payable$10,800$11,906$13,125$14,469 $15,951
Total Liability$326,631 $282,618 $238,719 $194,944 $151,307
Share Capital$0$0$0$0$0
Retained earnings$11,416 $225,843 $470,405 $756,108$1,087,437
Total Equity$11,416$225,843$470,405$756,108$1,087,437
TOTAL LIABILITIES & EQUITY$338,047$508,462$709,124$951,052$1,238,744

Cash Flow Statement

FY 1FY 2FY 3FY 4FY 5
Net Income (Loss)$11,416 $214,427 $244,562 $285,703$331,329
Change in working capital($19,200)($1,966)($2,167)($2,389)($2,634)
Depreciation$27,160 $27,160 $27,160 $27,160 $27,160
Net Cash Flow from Operations$19,376 $239,621 $269,554 $310,473 $355,855
Net Cash Flow from Investments($180,950)$0$0$0$0
Cash from equity$0$0$0$0$0
Cash from debt$315,831 ($45,119)($45,119)($45,119)($45,119)
Net Cash Flow from Financing$315,831 ($45,119)($45,119)($45,119)($45,119)
Net Cash Flow$154,257$194,502 $224,436 $265,355$310,736
Cash at Beginning of Period$0$154,257$348,760$573,195$838,550
Cash at End of Period$154,257$348,760$573,195$838,550$1,149,286

Gym Business Plan FAQs

What is a gym business plan.

A gym business plan is a plan to start and/or grow your gym. Among other things, it outlines your business concept, identifies your target customers, presents your marketing strategies and details your financial projections.

You can  easily complete your gym business plan using our gym business plan template here .

What Are the Main Types of Gyms?

There are many types of gyms or fitness centers. There are large, franchise gyms that have multiple locations across the country. There are also large single facility gyms. Finally, there are smaller gyms that tend to focus on a particular fitness segment, such as strength training, CrossFit, or group HIIT training.

What Are the Main Sources of Revenue and Expenses for a Gym Business?

The primary source of revenue for a gym or fitness center are membership fees. Typically, members pay month-to-month, or fulfill a year-long contract.

The key expenses for a gym or fitness center are the costs associated with payroll, purchase and maintenance of equipment, cleaning supplies, marketing costs, and working capital. Other expenses will be rent, utilities, taxes, accounts payable, and other licensing fees (if necessary).

How Do You Get Funding for Your Gym?

Gym businesses are most likely to secure funding from banks. Typically you will find a local bank and present your gym business plan to them. Family and/or friends could also be potential investors and other types of capital-raising such as crowdfunding are other common funding sources.

A well-crafted gym business plan, complete with a solid financial plan is essential for attracting any type of potential investor. This is true for a new gym business or established businesses looking to grow.

What are the Steps To Start a Gym Business?

Starting a gym or fitness center can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Write A Gym Business Plan - The first step in starting a business is to create a solid gym business plan that outlines all aspects of the venture. This should include market research on the fitness industry and potential target market size, information on the services and/or products you will offer, marketing strategy, mission statement, business model and pricing strategy and a detailed financial plan.  Our business plan template is the perfect guide to show you how to start a gym business plan.

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your fitness   business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your gym business is in compliance with local laws.

3. Register Your Gym Business - Once you have chosen a legal structure, the next step is to register your gym business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws. 

4. Identify Financing Options - It’s likely that you’ll need some capital to start your gym business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms. 

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations. 

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events. 

7. Acquire Necessary Gym Equipment & Supplies - In order to start your gym business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation. 

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your gym or fitness   business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising to reach your target audience.

Learn more about how to start a successful gym or fitness business:

  • How to Start a Gym Business

Where Can I Get a Gym Business Plan PDF?

You can download our free gym business plan template PDF here. This is a sample gym business plan template you can use in PDF format.

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Gym business plan: a checklist with templates & examples

In this article, you'll find a checklist of everything you need to know to create a business plan for your gym or fitness business.

If you've recently discovered an ambition to start a gym , or this has been your dream for years, we've got you covered!

The first step in your journey is to create a gym business plan. This will include understanding your business's structure, determining your target market and what sets you apart from other gyms (your unique selling point), forecasting future finances, and any further details about your venture.

Your gym business plan is the key to your success. It will help you make better decisions and attract potential investors. Creating a business plan is ongoing; it's not something you do once and then forget about. Your business plan should be flexible and adapt as you move forward. 

You have to consider many elements to ensure your gym will succeed. All stages of your business plan are critical. In this article, we'll be doing a deep dive into understanding the core essentials of creating a fitness business plan.

A boxing gym owner holding a clipboard, standing in front of punching bags.

What is a gym business plan? 

A gym business plan is a document that informs the reader about your company and where it's headed. In other words, it answers essential questions such as:

  • How does your business work?
  • How are you going to succeed?
  • What steps do you need to take to succeed?

According to research, entrepreneurs who write formal business plans are more likely to be successful . 

This is especially true for business owners seeking external financial support. A formal business plan can help new businesses by providing a clear focus for their ideas.

Why it’s important to have a business plan for your gym? 

Simply put, your gym business plan is an organized and detailed process that provides a roadmap for your business. If someone reads it – like a potential investor, for example – they should be able to understand how you expect the gym to progress and succeed over time.

Plus, putting together a business plan with detailed description forces you to take a critical look at your operation as it currently stands and identify room for improvement or new areas of opportunity altogether.

Depending on where your business is located, a well-crafted business plan can serve multiple purposes.

Keep reading for even more reasons you need a business plan from day one!

Two people working in front of a laptop.

Taking advantage of a steadily growing industry

The gym industry is booming, allowing gyms to capitalize on this growth. In the US alone, over 87 million people regularly attend the gym and spend billions of dollars annually on membership fees.

And according to projections, the global gym market is expected to reach 434 billion USD by 2028 – a 171% increase from 2021! This steady growth provides room for gym owners to get in on the action and reap the benefits.

By having a gym business plan that considers the health & fitness industry as a whole, you'll be able to capitalize on this growth.

Ensures your business idea is feasible 

If you're considering starting a fitness business, know it will be complex. You have a fantastic idea and think it could take off--but how can you test that theory without launching the business? 

This is where a business plan comes in handy. By working through your concept and creating a well-rounded plan of action, you'll be able to figure out key details like numbers, market trends, and what your competition is doing and save yourself loads of time down the line.

It helps to bring in investors and secure funding 

To secure funding for your gym business from investors, you need a comprehensive business plan. This document helps startup businesses obtain the initial capital they need and provides established companies with funds for expansion.

Would-be contributors usually request substantiated data— such as numbers backed up by facts and figures—before deciding whether or not to invest in a project.

If you don't have a business plan, chances are slim that you'll receive money from sources like investors, banks, or other financial organizations outside your company.

Set and reach goals, both big and small 

Having long-term and short-term goals is a great start, but it's time to take the next step. A successful business plan will contain specific tactics on how you plan to achieve your objectives. 

This might be through your business model, acquiring equipment, hiring new talent, or marketing campaigns.

A successful business needs a clear plan to achieve its goals. Breaking down important goals into smaller, more manageable pieces would be best. 

And remember-- as your business changes and grows over time, so should your plan. Keep it updated regularly. 

Business planning is no longer a daunting task

A business plan is a vital tool for new and established businesses. It provides direction and helps to set the foundation for a successful start. 

By budgeting, analyzing your market, and setting out your goals and strategies, you can make more informed decisions about how to proceed. This process also makes it easier to track your progress over time and assess whether or not you are on track.

Something to consider before creating a gym business plan

Consider the cost of starting a gym. There are many potential expenses, such as equipment, personal trainers, class instructors, insurance policies, property fees, etc.

Also, consider how much time you are willing to invest in this venture – especially during the beginning stages when there is likely to be a lot of work involved in getting everything up and running smoothly.

It can be challenging to maintain a good work/life balance when starting any business; it will probably require working additional hours outside of your usual schedule.

Money and time are essential, but there are other things you need to be successful. 

People skills, marketing know-how, and financial smarts are essential if you want to succeed in the gym business world. It's not going to be easy, but it will be worth it if this is your passion. A solid plan is the first step toward making your dream a reality.

The 11 key elements of a detailed gym business plan

Before you develop your business plan, think about where you are and where you want to see yourself. Keep this vision in mind, as it will help guide you through writing your business plan. There will be countless opportunities wherein consulting your business plan will assist you in making a decision.

To create an effective health club business plan, you will need extensive research on your fitness industry, competitors, and future finances. 

Following these 11 steps, you can build an excellent gym business plan that covers all aspects of your health club.

Step 1: Executive summary

Your executive summary needs to be clear and concise while also grabbing attention. What you want readers to know is:

  • Your mission/purpose
  • How you'll achieve success (What will make you a success story?)

And finally, your vision for the future. Though it may seem tempting to hurry through this section because it is shorter than other parts of the business plan, don't rush! 

This is your chance to shine and explain what makes your company special. Don't worry if you feel like you have more to say about your goals and vision. You can expand on these topics in your company overview.

Step 2: Company overview

Your company overview is where you get to sell your gym and its potential. Build on your executive summary's vision and mission statement, delving deeper into what makes your gym unique. 

Think of your vision statement as a tagline for your future website. When outlining the purpose of your gym, which audience it will cater to, and how you plan to achieve business goals, also consider including the following: 

Your personal mission statement for the business- i.e., what outcome do you hope to see?

Then, give your readers some information on your background:

  • What have you done in the past?
  • Have you had any other businesses?
  • What is your current status?

This is helpful for investors and partners to know so they can understand where you've been and where you're going. The more they know about you, the more trust they'll have in you.

Step 3: Services and amenities

Outline your strategy in detail: what services you'll offer and how you will develop new offerings. This includes if you need to hire someone or build a facility, such as a spa or a studio. 

This information will help you realize when or where your business requires more funding and extra staff.

By describing your products and services, you can gain valuable insights into your gym's size. Test your vision to determine if you have the necessary funding for these assets. If not, consider how you might acquire the required financing.

A picture of a well-equipped gym.

Some potential products you could invest in are: 

  • Gym equipment like treadmills and rowing machines 
  • Specialist equipment to cater to different types of gym-goers, such as bodybuilders 
  • Food and drinks like energy drinks or healthy foods 

And services like: 

  • Personal training sessions 
  • Group classes like yoga, spinning, or body pump 
  • Lockers for storing belongings while working out 
  • Spa amenities like saunas or massages 
  • A swimming pool 
  • Physiotherapy

Furthermore, thinking about increasing your market share is a significant next step. You could start by offering pro bono services at local workplaces and schools, eventually introducing a fee.

This way, you can attract larger customers while still providing value.

When creating a business plan - be it for a gym or something else entirely - remember that its purpose is to lay out your objectives easily for potential bankers, partners, employees, and investors.

Step 4: Management team

It is essential to consider the positions you'll need to fill and how these people can help your gym succeed. 

You should write a summary emphasizing their skills and management experience while incorporating what they will be responsible for and any incentives you plan on offering.

Furthermore, creating an employee ladder is vital to establish who or what each new hire will report to so your business can secure its success.

Step 5: Market research and marketing strategy

Marketing is a field where creativity can shine. It's all about identifying different groups of people who would buy your product, coming up with reasons why they should choose you over others, and figuring out ways to get more sales.

Learn more:

Gym marketing strategy

Gym promotion ideas

Gym membership pricing

Best gym features

Even if marketing your fitness business isn't your favorite thing, remember that your marketing strategy will help you lay out a plan for expansion if you do it right. Your first target should be to summarise what you found in your market research. Are you still stuck? 

Consider where you are situated, similar businesses nearby, and who makes up the community around you.

Define your target market here. It could be

  • Working professionals
  • Senior executives

Or a particular group, like cyclists. After that, try to understand why this specific demographic would join a gym – for example, are they looking for cardio?

After you have completed your market research, take some time to understand your target audience. Ask yourself the following questions:

  • How can I make this customer base loyal?
  • What makes my company unique?
  • What's the best membership package I can offer?
  • Is there a need for special equipment or offerings?

In your plan, identify and communicate what makes your business valuable and unique. 

This is called a Unique Selling Proposition (USP), and it will help instill confidence in potential investors that they are making a wise choice by investing in your company. 

Furthermore, detailing marketing strategies in this document provides peace of mind that future income streams are lined up and secure.

There are many marketing strategies you can use to grow your business, including:

  • Improving your services
  • Advertising and sponsorship
  • Loyalty plans and website promotions
  • Email marketing campaigns
  • Investing in new equipment or technology

Step 6: Competitor analysis - Understanding direct and indirect competitors

To do a competitor analysis, research businesses in your field that offer similar services. These are your direct competitors. 

You can mention indirect competitors, but this section is mainly for an in-depth look at businesses like yours. Depending on your business type, you could have brick-and-mortar and online rivals.

When investigating a competitor, these are some critical areas you'll want to focus on: 

  • Services and products they offer 
  • Target audience 
  • Pricing and business model 
  • Strengths and weaknesses

gym business plan sample

Step 7: Create comprehensive financial projections

Starting a gym requires careful budgeting. Make sure you consider every possible purchase and estimate the cost of each item.

The following are key areas to cover when starting your business:

  • Lawyer fees
  • Recruiting expenses
  • Constructional endeavors
  • Exercise equipment for the workplace
  • Three months' worth of bills and other operational costs
  • An accounting software

It's time to be practical and ascertain how much money you will need to open your gym and make it thrive. This way, you'll get a better understanding of what falls within your budget and what will require additional funding.

Next, you need to prove to investors, stakeholders, and employees that you have a feasible plan for attaining ROI. 

Consider revenue streams such as classes, services provided, and product sales- anything that brings in money. Set down an estimate here based on research and expert opinion.

If you're looking for ways to make money, selling healthy food could be a great option. You could create your protein shakes or energy bars, for example. 

If you plan to sell food, ensure you stay up-to-date with food hygiene standards.

Step 8: Financial forecasting

Your sales forecast for your business's first, second, and third years should be detailed. Specifying the number of active members, you estimate for your first year would also be beneficial. Estimate using:

  • Unit sales per month
  • Any relevant past data
  • How purchases will be broken down (as specified in financial projections)

Step 9: Financial strategy

How can you use your fees in a way that will increase customer registration? For example, if all the other gyms in your area charge higher prices than average, this could be an opportunity to set your business apart by being financially conscious (lowering membership fees or having better offers than competitors).

Consider ways to show your appreciation for loyal customers, such as discounts or complimentary services.

Furthermore, if you're in the process of creating a gym and spa business plan, consider adding discounts for those who use both facilities. For example, many people would love to take advantage of the jacuzzi after working out.

Writing your pricing strategy down will help give you peace of mind about what's to come for your gym.

Step 10: Payment option

An easy and accessible payment system is crucial for any business, let alone a gym. To retain customers , ensure your payment processing is up-to-date and user-friendly. 

Let potential investors know what platform you're using or planning to use, so they can see that you're taking customer experience seriously. A positive buyer experience will encourage loyalty among your clientele.

Step 11: Funding

Make it clear where your business will obtain the extra startup capital it needs. 

This is a chance to be practical about your company. Can you realistically obtain the funding required to reach your targets? Or do you need to readjust your plan?

Below are some vital external resources that might provide the necessary funding:

  • Loans from friends or family members
  • Crowdfunding campaigns
  • Business partners or sponsors

If you are looking to gain investors, be sure to detail where the funding for your project will come from and how much of a return they can expect. You should also include any previous loan applications related to this venture here.

You're almost there!

Now it's time to put all the elements outlined above into a gym business plan. This plan will be a reference point when you need to make tough decisions, help secure investment, and show direction to new employees or partners.

A picture showing a planner and a pen.

Your next steps to successfully run your gym

Here's a personal checklist to help you ensure that you have everything covered before you open your gym. Use it as a reference point throughout the development process to ensure nothing is overlooked.

  • Write a business plan
  • Register business
  • Apply for a business license and permit
  • Open business bank accounts
  • Select an online payment platform
  • Obtain taxpayer's ID
  • Purchase insurance
  • Rent/purchase facility
  • Purchase/rent equipment
  • Secure funding
  • Recruit employees
  • Drafting contract documents along with any other legal documents required
  • Design company logo
  • Develop website
  • Write website content
  • Create social media accounts
  • Design leaflets & brochures
  • Organize branded uniforms
  • Launch party

Any business, no matter how big or small, comes with its fair share of challenges. However, the payoffs in the end always make it worth your while

Starting a gym can be an exciting and rewarding venture. However, it is important to ensure that you are well-prepared with all the necessary information before you open your gym. 

A comprehensive Gym Business Plan detailing the market research, financial projections and strategy, services and amenities, management team, and more should be developed to ensure success. 

Additionally, obtaining the necessary licenses, finding and hiring trainers, investing in the right equipment , and appealing to members with friendly incentives are all important steps.

Gym business plan template & examples

In addition, we've gathered a few of the gym business plan templates and examples below. These samples will provide you with suggested language for your own document as well as guidance on what to include.

Adam Fitness Centre

Grow think's template

PAWSitively Fit Club

Ecogym business plan

Capital Health and Fitness Club

Frequently asked questions on good gym business plan

How can i start my own gym business.

Follow these steps and understand gym business plans:

  • Choose your area/location
  • Develop a comprehensive business plan
  • Apply and obtain all necessary licenses
  • Find and hire certified trainers
  • Invest in the right equipment for your business
  • Appeal to members with friendly incentives

How do I write a business plan for a gym?

To write a gym business plan, you can implement the steps below:

  • Executive summary
  • Company overview
  • Services and amenities
  • Management team
  • Market research and marketing
  • Competitor analysis 
  • Financial projections
  • Financial forecasting
  • Financial strategy
  • Payment option

What type of gym is the most profitable?

Out of the gyms surveyed in November 2020, 69 percent of CrossFit gyms were profitable, while half of martial arts gyms reported being in the black.

Is owning a gym a good business?

Owning a gym can be profitable, but you will need more time to make yourself rich. To succeed in this industry, you must put in the effort.

Do gym owners make money?

According to ZipRecruiter, an American jobs marketplace, gym owners in the United States will earn an average of $69,472 annually as of June 2022.

Do gyms make a lot of money?

A gym that is managed efficiently and has a good mixture of members can generate quite a bit of money. For example, if a gym has 1,000 people paying $50 monthly, the gym could bring in $50,000 each month. And if the monthly expenses for the gym are $20,000 per month, the profit would be $30,000 per month.


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Gym Business Plan

Executive summary image

Is exercise or fitness your passion? Or do you have a good understanding of gym equipment and workout routines?

If yes, you might have considered having your own gym at some point. After all, who doesn’t want to turn their passion into a profession?

And guess what! Just like you wouldn’t hit the gym without a workout plan, starting your own gym demands a comprehensive gym business plan!

If you’re seeking investors to kickstart a new fitness center or aiming to expand an existing gym business, a modern business plan is an essential tool.

A well-written gym business plan will help you pay attention to every detail, and support your entrepreneurial journey to make the best strategies for a profitable business.

But before diving right into the detailed gym business plan; let’s check out some interesting facts about the fitness industry.

Fitness Industry Outlook

  • The growing enthusiasm for fitness and the desire for a healthy lifestyle has led to the demand for gyms. As of now, 39% of Americans have gym memberships.
  • The fitness industry has been booming in recent years, and it is expected to have 230 million members by 2030 .
  • The Health and fitness market revenue is estimated to grow at a rate of 11.52% annually, reaching a market volume of US$2.32 billion by 2027.
  • The fitness industry is expected to increase its revenue by 172% from 2021 to 2028 – reaching $435 billion.
  • From 2011 to 2019, the revenue for gyms and health centers in the United States consistently increased each year.
  • Recently, the United States led the world in gym industry revenue and is expected to add 15.6 million more members by 2030.

Now that you know the fitness industry outlook, it’s time to explore all the key components you will need to include in your professional gym business plan outline:

Key Components of a Gym Business Plan (w/ Examples)

  • Executive Summary
  • Company Overview
  • Industry and Customer Analysis
  • Competitor Analysis
  • Service Offerings
  • Marketing Strategy
  • Management Team
  • Operations Plan
  • Financial Plan

1. Executive Summary

The executive summary is the first and foremost section of the business plan. Generally, it is a quick overview of your entire gym business plan.

It should be clear, concise, and engaging as it will create your first impression and draw readers to delve further into your plan.

You can start this section with a brief introduction to your gym business and discuss the following key elements:

  • Market Opportunity
  • Vision & mission statement
  • Target market
  • Your products and services
  • Marketing strategy
  • Management team
  • Financial Outlook

After that, end your summary with a clear call to action to invite potential investors or readers to the next meeting.

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2. Company Overview

The company overview section provides a more detailed description of your gym business.

It includes the legal structure, location, ownership, critical success factors, business history, and everything about your business.

First, provide the basic details of your gym including what is the name and what type of gym you are operating.

Mention the names of your gym owners/partners along with the qualifications. You can also include the business history(if any) and milestones you have achieved.

After that, describe your business goals to convey a high level of aspirations and vision that you want to achieve. Here is an example, describing the business goals and objectives:

Setting future business goals for a gym is a crucial step in outlining a clear path to achieve success and growth. The Stayfit Company’s goals and objectives include;

  • Increase the client base by 100 customers within the first year of operation.
  • Relocating to a large and more appropriate location facility by the first year of operation.
  • Expand service offerings to provide a comprehensive fitness experience.
  • Establish partnerships and increase brand visibility to become a recognized fitness brand in the community.
  • Increase total memberships to 500 within 5 years.

Remember, this section gives an in-depth understanding of your business and business owners. So, make it clear and intriguing.

3. Industry and Customer Analysis

In the industry and customer analysis section of your gym business plan, it’s necessary to offer a comprehensive overview of the fitness industry and target market.

This section gives you a deep understanding of your industry and target customer attributes which will help you in business planning.

Here are some questions that will help you in the analysis:

  • What is the current market size of the fitness industry in terms of revenue?
  • What are the current trends in the gym business?
  • Who are the target audience, and which customer segment do you wish to serve?
  • What is the growth forecast for the gym business?

For example, look at this market segment and target market of the gym business with the help of Upmetrics:

market segment and target market of the gym business

As a gym owner, you can target the following customer profiles:

  • Blue-collar employees (factories, warehouses, service industry)
  • White-collar individuals(corporate or government employees)
  • High school & college students
  • Military members and their families
  • Athletes who often train for fitness competitions

In short, a thorough industry analysis will educate you about the local market and help you prepare marketing strategies according to the market trends.

4. Competitor Analysis

This competitor analysis will help you understand the top competitors and identify the strong points of their service offerings.

As a gym business, you should make a list of the number of gyms or other fitness businesses operating in your locality, their size, and their customer base. Try to specify who are your direct and indirect competitors.

  • Direct competitors can be other local gyms
  • Indirect competitors can be another type of gym or fitness center, or health club in your area.

Now, let’s focus on your direct competitors and provide an overview of each competitor, including their size and where they’re based. Evaluate their strengths and weaknesses including their service offerings and pricing structures.

Refer below example; showing competitor analysis description:

gym business competitor analysis description

A better way to conduct this analysis is by noticing things from a customer’s perspective. You might even ask your competitors’ clients what they like or dislike about them to get valuable insights.

This way you can understand what makes your competitors successful and what gaps you can fill. Also, consider the unique selling proposition of your gym business.

Specify your tactics to stay ahead in the competitive landscape and make all the difference in the local gym market.

5. Service Offerings

Next, specify the scope of your service offerings and elucidate how they meet the diverse needs of your clientele.

This section must be informative, precise, and client-focused, as it is a detailed breakdown of what your fitness business offers your customers.

You can include a comprehensive suite of services encompassing types of membership options, available exercise equipment, personal training sessions, group fitness classes, or nutritional counseling.

Here, you can take a reference from the below example written using Upmetrics AI Assistant :

Also, detail any membership fees or pricing plans in this section to add or revise services. Mention if your gym provides any additional services, like physical therapy, massage therapy, recovery modalities, etc.

6. Marketing Strategy

Writing the sales and marketing plan section means jotting down all the customer acquisition strategies and the tactics for how to retain them.

You can consider the following marketing approaches to gaining and keeping customers for your new gym business:

Unique Selling Proposition

Define your gym’s USPs depending on the market you serve, the gym equipment you use, and the unique services you provide. Highlight certified gym trainers, specialty programs, and regular community events.

 gym's USPs

Social media marketing

Use social media platforms to attract more users. Create engaging content and entice your audience with inspirational posts and special offers. Connect with your customers digitally as well as in the gym.

Establish a professional website and brand symbol (gym’s logo) to reach a wider audience. Showcase all your service offerings and build trust among potential customers.

Loyalty plans

Consider loyalty plans to retain existing gym members and encourage long-term commitment. Create membership tiers or referral programs to offer discounts or additional benefits.


Partner with local businesses (health food stores, fitness centers, or clothing brands), and fitness influencers to cross-promote services or offer collaborative discounts. That can expand your gym’s reach and draw a broader audience.

Offline advertising

Traditional offline marketing can still be effective in engaging with your local community. Clearly state your advertising strategies, including open bulletin boards, print marketing, flier distributions, or community events. For instance,

Consider following offline advertising strategies to reach specific demographics:

  • Local Print Media: Advertise in local newspapers, magazines, or community newsletters to target residents in your area.
  • Flier Distribution: Distribute flyers or brochures in strategic locations such as community centers, local cafes, or residential areas to raise awareness about your gym.
  • Community Events: Sponsor or participate in community events, fairs, or health expos. This not only promotes your gym but also allows for direct interaction with potential members.

Pricing strategy

Try to develop detailed strategies, like offering special introductory discounts, free trials, seasonal promotions, or membership packages with additional services to attract and retain members.

7. Management Team

A strong management team is essential to showcase your gym’s ability to thrive in the industry. This management team section emphasizes the key members who can help grow your fitness business.

You can highlight your key managers, fitness experts, personal trainers, or nutritionists. Also, explain each member’s expertise and roles.

Also, discuss the compensation plan in this section, along with their salaries, incentives, and other benefits. For instance,

compensation plan of gym business

8. Operations Plan

This operations plan is like a map that shows how you will make your business work.

It provides detailed insights into the day-to-day operations of your gym and highlights key areas such as staffing and operational processes.

Consider adding below essential components to your operational plan:

Try to mention the number of trainers, support staff, and therapists needed. Briefly outline the duties they will perform and detail their qualifications & training required.

Operational Process

Summarize the processes and techniques you will use to run your gym. Your operational process section may include hosting fitness classes, assigning trainers, scheduling the group HIIT classes, billing, training staff, etc.

Equipment & Machinery

You can include the list of gym equipment and machinery required for the gym, such as strength training equipment, pull-up bars, cardio equipment, free weights/dumbbells, and aerobic equipment.

Refer to the below example written using our AI assistant:

9. Financial Plan

Presently, you are in the business planning phase, but devoting some time to putting together the most realistic financial projections is also crucial when you start seeking funding from investors.

It is a detailed blueprint of all the cash flow and revenue streams, initial startup costs for setting up your gym and equipment, profit margins, and operational costs.

So, mention all the below elements in your gym business plan outline:

  • Profit and loss statement
  • Cash flow statement
  • Balance sheet
  • Break-even analysis
  • Business ratios
  • Exit strategy

This financial forecast has a substantial value in terms of whether you secure funding or not. And evaluate the funding resources, including bank loans, SBA-guaranteed loans, crowdfunding, or personal savings.

Here’s an example of a projected P&L statement for a gym financial plan with the help of Upmetrics:

projected profit and losss statement for a gym business plan

Download Free Gym Business Plan PDF

Need help writing your gym business plan from scratch? Well, here you go; download our free gym business plan pdf now and start writing.

This modern, user-friendly business plan template is specifically designed for your gym business.

With a step-by-step guide and example, it helps you write a solid gym business plan without missing any crucial steps.

The Quickest Way to turn a Business Idea into a Business Plan

Fill-in-the-blanks and automatic financials make it easy.


Start Drafting Your Plan with Upmetrics

With Upmetrics, you will get easy-to-follow steps, 400+ sample business plans, and AI support to streamline your business planning approach.

Our financial forecasting tool will help you develop accurate financial forecasts for 3 or more years if you’re not great with financial formulas.

Whether you’re venturing into a new business or aiming for expansion, Upmetrics provides valuable resources and insights to build successful and professional business plans that perfectly align with your objectives.

So, don’t wait; start planning now !

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Frequently asked questions, where can i find examples of successful gym business plans.

There are various online platforms where you can find sample business plan templates. Consider reputable sources like Upmetrics , which offers a successful gym business plan template for your specific needs.

What should I include in my gym business plan?

You should include the following key elements in your gym business plan:

  • Executive summary
  • Company overview
  • Industry and market analysis
  • Customer Analysis
  • Competitor analysis
  • Service offerings
  • Marketing Plan
  • Operations plan
  • Financial plan

What are important gym location factors to consider when writing a business plan?

While writing a business plan, consider the following gym location factors:

  • Easy accessibility and high visibility area
  • Assess the availability of sufficient parking space
  • Check and comply with local zoning laws and regulations
  • Analyze the local demographics to align with the target market
  • Evaluate the proximity of competitors

How often should I update my gym business plan?

It is very necessary to regularly update your gym business plan, especially in dynamic industries like gym & fitness. Consider updating it at least once a year or more often if there are significant changes in your business.

What are the common mistakes to avoid in a gym business plan?

Following are some of the most common mistakes you should consider avoiding when writing a gym business plan.

  • Ignoring thorough market research
  • Overestimating financial projections
  • Neglecting competitors analysis
  • Overlooking marketing strategy

About the Author

gym business plan sample

Vinay Kevadiya

Vinay Kevadiya is the founder and CEO of Upmetrics, the #1 business planning software. His ultimate goal with Upmetrics is to revolutionize how entrepreneurs create, manage, and execute their business plans. He enjoys sharing his insights on business planning and other relevant topics through his articles and blog posts. Read more

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Gym Business Plan PDF Example

Avatar photo

  • February 28, 2024
  • Business Plan

The business plan template for a gym

Creating a comprehensive business plan is crucial for launching and running a successful gym. This plan serves as your roadmap, detailing your vision, operational strategies, and financial forecasts. It helps establish your gym’s identity, navigate the competitive market, and secure essential resources for growth.

This article not only breaks down the critical components of a gym business plan, but also provides an example of a business plan to help you craft your own.

Whether you’re an experienced entrepreneur or new to the fitness industry, this guide, complete with a business plan example, lays the groundwork for turning your gym concept into reality. Let’s dive in!

Our gym business plan follows a clear and straightforward structure, covering all the important areas you need in a business plan. Below are the key sections of our business plan:

  • Executive Summary : a quick look at your gym, its market landscape, management and financial plan.
  • Facility, Amenities & Equipment : what your gym looks like, what equipment it has, and its features.
  • Location & Accessibility : where your gym is and why it’s a good location for potential customers.
  • Memberships & Classes : types of memberships and classes available (as well as prices)
  • Key Stats : the industry size , growth and some recent important statistics on the gym industry.
  • Key Trends : the recent market trends defining and driving the gym and fitness industry (regulation, customers trends, etc.)
  • Key Competitors : who are your key competitors in the area and how they compare vs. your business.
  • SWOT : strengths, weaknesses, opportunities, and threats.
  • Marketing Plan : how you intend to attract and retain members / customers.
  • Timeline : major steps and goals from starting up to growth (12 months minimum plan)
  • Management : who runs the gym and what they do.
  • Financial Plan : the expected 5-year financial performance of your gym (revenue and profits), as well as how much you expect to spend.

The business plan template for a gym

Gym Business Plan

gym business plan sample

Fully editable 30+ slides Powerpoint presentation business plan template.

Download an expert-built 30+ slides Powerpoint business plan template

Executive Summary

The Executive Summary introduces your gym’s business plan, offering a brief look at your gym and its goals. It should cover your gym’s combination of fitness and wellness services, top-notch equipment, variety of membership plans, and prime location.

This section should also highlight how your gym fits into the broader gym market, how many direct competitors you have and who they are, as well as your unique selling points.

Finally, you should also include here details on the management and co-founding team (who they are and what they do), as well as a summary of your financial projections (5-year revenue and profits are enough).

Make sure to cover here _ Business Overview _ Market Overview _ Management Team _ Financial Plan

business plan gym exec summary 1

Dive deeper into Executive Summary

Business Overview

For a gym, the Business Overview section succinctly covers three critical components:

Facility, Amenities & Equipment: Detail the gym’s layout, showcasing a wide range of equipment for cardio, strength training, and flexibility exercises. Highlight unique amenities such as sauna rooms, personal training services, and on-site nutritionists that contribute to a holistic fitness environment.

Location & Accessibility: Describe the gym’s location, emphasizing its convenience for members, whether it’s close to residential areas, business districts, or has ample parking and public transport links. The aim is to illustrate how the gym’s location is strategically chosen to fit seamlessly into members’ daily routines.

Memberships & Classes: Explain the variety of memberships and classes available, catering to different preferences and schedules. Focus on the inclusivity of fitness programs, from beginner to advanced levels, and any unique offerings like group fitness classes, yoga sessions, or specialized training workshops that differentiate your gym from competitors.

Make sure to cover here _ Facility, Amenities & Equipment _ Location & Accessibility _ Memberships & Classes

Business Plan Gym Business overview 1

Market Overview

In the Market Overview section of your gym business plan, start by assessing the gym industry’s size and anticipated growth. This evaluation provides an understanding of the market’s potential and the opportunity for new entrants.

Next, discuss recent market trends, such as the increasing consumer focus on holistic health, incorporating both physical and mental wellness practices. For example, highlight the rising popularity of gyms offering a variety of fitness options, from traditional weightlifting to wellness classes like yoga and meditation, catering to a broader audience seeking comprehensive health solutions.

Finally, examine the competitive landscape, which may include a range of fitness facilities from boutique fitness studios to large, full-service gyms. For example, consider how your gym will stand out by offering specialized services, advanced technological fitness solutions, or a community-driven environment that fosters motivation and accountability. This part of your business plan will clarify the demand for gym services, outline the competitive environment, and detail how your gym uniquely addresses the needs and preferences of its target market .

Make sure to cover here _ Industry size & growth _ Key competitors _ Key market trends

gym business plan sample

Dive deeper into Key competitors

First, include here a SWOT analysis to identify the gym’s Strengths (such as cutting-edge equipment or a prime location), Weaknesses (like high operational costs or stiff competition), Opportunities (for example, a growing interest in fitness among the local population), and Threats (such as economic downturns affecting customer spending).

Then, adding a marketing plan is another crucial component, detailing how the gym will attract and retain members through targeted advertising, promotions, social media engagement, and community events.

Finally, a well-defined timeline sets clear milestones for the gym’s launch, marketing campaigns, membership growth, and expansion goals, ensuring that the business progresses with purpose and direction.

Make sure to cover here _ SWOT _ Marketing Plan _ Timeline

Business Plan Gym Strategy

Dive deeper into SWOT

Dive deeper into Marketing Plan

The Management section focuses on the gym’s management and their direct roles in daily operations and strategic direction. This part is crucial for understanding who is responsible for making key decisions and driving the gym towards its financial and operational goals.

For your gym business plan, list the core team members, their specific responsibilities, and how their expertise supports the gym’s mission.

Business Plan Gym Management 1

Financial Plan

The Financial Plan section is a comprehensive analysis of the gym’s financial strategy, including projections for revenue, expenses, and profitability. It lays out the gym’s approach to securing funding, managing cash flow, and achieving breakeven.

This section typically includes detailed forecasts for the first 5 years of operation, highlighting expected revenue, operating costs and capital expenditures.

For your gym business plan, provide a snapshot of your financial statement (profit and loss, balance sheet, cash flow statement), as well as your key assumptions (e.g. pricing strategies for memberships and services, etc.).

Make sure to cover here _ Profit and Loss _ Cash Flow Statement _ Balance Sheet _ Use of Funds

Business Plan Gym Financial Plan

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How to Write a Gym Business Plan (Step-by-Step Guide + Free Template)

gym business plan sample

  • posted on 2024-05-22 2024-05-23

gym business plan sample

Opening a gym can be very lucrative but requires a well-thought-out business plan. We mean a document that will help you understand what steps you need to achieve success at your gym. This article will discuss how we design a plan for a fitness business from the scratch.

We will present some examples and gym business plan templates. They will help you understand what elements should be included in this document. From concept development through market and competition analysis to a financial plan. This article gives you a solid foundation for writing a business plan. Doesn’t matter if you are creating a new gym or improving an existing one.

A young fitness woman writing notes connected with her plan for a fitness business.

Download: Free Gym Business Plan Template

What is a gym business plan?

A gym business plan is a document that describes planned activities, goals, and strategies for a new or existing gym. It is an important document for anyone who wants to open or develop their own fitness business.

A man writing a gym business plan.

How to write a gym business plan (Step-by-Step)?

  • Step 1: Gather answers to important questions from the list below before writing your plan.
  • Step 2: Are you opening a gym with an innovative business model? It is better to wait to start writing a business plan immediately to verify whether this model can succeed. 
  • Does the gym have a traditional business model (e.g., hour-scheduled group training sessions) already existing in the market? You can skip this step and create a business plan immediately.
  • Step 3: Create a gym business plan using the ready-made template (pattern) described below.
  • Step 4: Review the business plan regularly, every month in the first months of running the gym, and at least once a year in subsequent years. A business plan is a living document that will help your fitness place grow.

What to remember when creating a gym business plan?

  • Write short and concisely. Be specific.
  • Use numbers for calculations.
  • Assume black scenarios. The blacker you assume, and yet the business has a chance of success, you will manage to beat the market.
  • In the first months of the gym’s operation, work with the business plan daily and update calculations and assumptions.
  • Once the gym is stable and has reached the so-called break-even point, return to the business plan at least once a year.
  • Discuss the business plan with your team. Also, consider sharing some of the profits with your team. In this way, you will build a unique commitment.
  • The business plan is for years. The document should be updated regularly.

Many graphs, documents and reports, necessary for creating and updating a gym business plan.

Where to start writing a gym business plan? (10+ questions to start with)

Start writing your document by answering a few important questions. The questions help you create a good business plan for opening a gym and, above all, help you design a business that perfectly suits your needs:

  • Why do you want to start this gym?
  • How much would you like to earn per month? 
  • How many clients do you plan to serve per month? 
  • What kind of gym do you want to run? (e.g., group training place, personal training place, specialized gym of one kind of sport or one kind of clientele). Here is a list of types of fitness businesses.
  • What kind of service will you offer? (on-site, online, mixed).
  • What area will you operate in?
  • Who will be your client? 
  • How many direct competitors are there where you want to operate?
  • How will your gym stand out?
  • Who do you need to hire to start a gym?
  • What metrics will you keep track of? (e.g. retention rate, customers opinions).
  • What will your gym look like inside?
  • What will the atmosphere of your gym be like?
  • What will your fitness offer look like? 


Remember that a sample of your fitness classes can attract potential customers. A well-performed meeting will help you sell your idea. The trainer’s performance and place’s image are your #1 sales tools.

What to write a business plan for?

  • A business plan is an action plan. You will stop dreaming and start turning your idea into a real gym business plan.
  • Running a business is working in a company. Creating a plan is working “on the company,” i.e. its design and improvement.
  • A gym business plan will allow you to verify your assumptions. You will observe it in a year, two, or five years. It’s super satisfying to watch how your knowledge grows every year.
  • Writing this document allows you to translate your vision into a specific project and action plan. It also allows you to rethink to what extent your business idea is a recipe for success and what you still need to refine.
  • Creating a business plan for a gym will help you assess the reality of your dream. You’ll check the possibilities of its implementation, as well as check the chances of its success. It’s also important to assess the risk you have to take.
  • A business plan forces you to be specific. If you don’t know the answer to a question in our guide, you may be blind in this area, which is very risky.
  • If you already run a gym and don’t have a plan, fix this mistake. Every gym should have some sort of ideas for the present and future actions.

When is it worth writing a business plan?

In our opinion, it’s always worth it 🙂 You plan to open a successful gym, right? Not having the basic elements of your fitness business written down and calculated… dooms you to failure. Remember to verify them regularly too. 

Only regular analysis of the gym’s results and planning the next moves (in the form of a business plan) allows you to have full control over the gym.

Of course, the external motivation is looking for an investor or support (then you are forced to create this document).

A woman writing in her calendar a plan for 2024 - what to start, buy and make in the fitness industry.

Helpful resources when creating a gym business plan

  • How Much Do Gym Owners Make in 2024
  • How Much Does It Cost To Open a Gym in 2024
  • Opening a gym (Step-By-Step Guide)    

Free gym business plan template

A typical gym business plan example includes:

  • Executive summary for a gym
  • Gym description
  • Market analysis
  • Competition analysis
  • SWOT analysis
  • Investment costs (one-off to start)
  • Operating costs (fixed monthly costs) Financial Projections
  • Profit and Loss Account

Break-even analysis

Sensitivity analysis

  • Gym marketing plan
  • Company description of the vision for further development of the gym

A woman writing her gym business plan

1. Executive Summary

The summary of the gym business plan should include:

  • Mission statement, vision, and values.
  • Description of the gym concept.
  • Why will this idea be a success?
  • How do you want to implement this plan?
  • Profits and return on investment.

The executive summary should be written at the end after you have written your entire gym business plan. The executive summary wraps the business plan up. It provides the reader with the most important information in a very concise form (max. 600 words, i.e., about 1-2 pages). Discuss only the key aspects of your business idea. Use points!

2. Description of the gym

This section aims to show you the details of your gym. It should not lack the following elements:

  • Mission: why do we exist?
  • Vision: what we want to achieve in 1, 2, and 5 years.
  • Business Type: Is your gym a sole proprietorship, partnership, or other business?
  • Gym name (get inspired by this list of gym names ).
  • Gym type: specify the type of gym, e.g., personal training gym, group fitness classes gym, online training studio, wide offer studio, etc.
  • Specific location: write exactly where your new gym is (or could be) and why you chose this place.
  • The style of the place: what will be the colors, atmosphere, decorations, music, etc.
  • Ways to serve the customer: only on-site, only remotely, both ways.
  • Hours of Operation: What hours will the place be open? Why are these?
  • Your offer is surely connected with your experience and skills. But remember to be creative and have 1-3 differentiators from the competition (Unique Selling Points)

A place described in the plan, with nice interior colors, gym equipment, etc.

3. Market research and competition analysis

You should thoroughly analyze the space to create your premises. Oh, unless you are introducing real innovation to the market – or maybe especially then 🙂What needs to be observed? Analyze the market and competition, focusing on the following: Industry analysis. Customers are the key to any gym’s success. Knowing their demographic structure, preferences, and training habits is critical to a business plan.

  • Target market for a gym: Think about who your customers will be. Consider their age, interests, expectations, and how to reach them.
  • Needs in the market: Describe the market’s needs and how your gym will meet them.
  • Target Audience Size: Determine the number of potential customers in the market you intend to target.
  • Market trends: Use credible information to show that people will be interested in your gym idea. Find out current trends and how the gym industry is developing.

Competition analysis Check out other gyms that are or could be your competition.

  • Is there any other gym or fitness center in your area? Make a list of them.
  • Revenue and number of customers they can achieve: Estimate how much such gyms can earn
  • Offer and prices: Analyze what these places offer and what is their pricing . Try to calculate their revenue cost (it is how much you need to spend before you start earning).
  • Competitor marketing activities: See what makes them successful and their weaknesses.
  • Competitive advantages: What will be your advantage?

SWOT analysis The abbreviation comes from the words: S for Strengths, W for Weaknesses, O for Opportunities, and T for Threats. Fields S and W are related to the gym’s launch situation. While the O and T fields are related to the success of your project in the future. It is worth conducting such an analysis in the form of a table:





4. Investment plan (cost analysis)

In this section, you will present the costs associated with the initial investment and the spending plan for the first year of operation.

List the costs, dividing them into two groups:

  • Investment costs (one-off to start).
  • Operating costs (fixed monthly costs). 

After opening a gym, verify the costs regularly, preferably once a month.

Creating a fitness business plan consists of predicting the income-outcome issues.

Investment costs include, among others:

  • Rental or purchase of the real estate.
  • Renovation and adaptation of the fitness facilities.
  • Purchase of exercise equipment: mats, kettlebells, dumbbells, other special equipment, like poles for a pole sport studio, etc.
  • Reception Desk.
  • Unified Work Clothes for the staff (if you plan it)
  • POS software.
  • Payment terminals.
  • Computer hardware for the POS system.
  • A website with online booking.

Regarding point 5 and 6, take into account a very important monthly purchase, which will however save your time and money finally. It’s a gym management software. You can compare some of the software providers on the market. Yet, what we recommend is WodGuru . With its reasonable price, many useful features, amazingly helpful support and nice cartoon visual identity.

  • Insurance of the premises and equipment.
  • Organizational and legal costs (e.g., regulations, documentation).
  • Costs related to permits and licenses (e.g. license to conduct exercises according to a patented pattern and name).
  • External training costs.
  • Operating costs.
  • Rental of real estate (if the premises are rented).
  • Electricity.
  • Staff wages: personal trainers, receptionist, outsource trainers etc.
  • Purchase of additional items like finger food and drinks.
  • Equipment maintenance and servicing costs.
  • POS system support.
  • Online booking system.
  • Employee insurance.
  • Online and offline advertising.
  • Printed materials.
  • Running social media.
  • Website positioning (SEO).
  • Taxes and fees.

gym business plan sample

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How to finance the opening of a gym?

The biggest problem for a novice gym owner is finding financing for the first business. Various options are worth considering.

  • taking out bank loans,
  • receiving subsidies — a business plan will even be necessary to receive them
  • loans from friends or family.

Considering bank loans or a subsidy, you must first think about the black scenario. What will happen if your business fails and you have to return the borrowed money? But also what to do to prevent this from happening? Assess, which costs at the beginnins of a fitness business are inevitable. How high the margin you have to impose on the training performance? This is the key to assessing the chance of return on investment in the gym.

5. Financial forecast

The financial forecast consists of 3 elements:

  • Projected profit and Loss Statement: Shows what turnover and profits you will generate. 
  • Break-even analysis: Shows when a gym will become profitable.
  • Sensitivity analysis: Shows what happens to turnover and profit in negative scenarios. E.g., 50% decrease in turnover for three months.

Profit and Loss Account You will need to estimate the value of the sale considering the size of your gym, target market, sales volume, and revenue cost. You will get a profit and loss forecast, comparing this with the costs. The easiest way to prepare a profit and loss account is in the form of a table:

Months of running a businessMonth 1Month 2Month 3e.t.c.
Number of fitness classes per month
Average class value
Monthly income (turnover)
Variable costs per month
Fixed costs per month
Profit per month
Profit margin (in percentages)

Investors will want to know how much revenue you will need to generate each month to break even after all fixed and operating costs are considered. In the analysis, you should show how you intend to generate the necessary revenue, even in difficult months with lower sales.

A man drawing income increase on fitness revenue graph.

It is worth doing it to assess the negative scenarios.

  • The other gyms will be stronger, and you will have to lower price
  • You lose key employees
  • There is a decrease in sales by 10 or 20% compared to what you assume

This will allow us to be prepared better for different financial crises and reduce stress when such a situation arises.

Make a sensitivity analysis in the form of a table

Business is people. Describe what your team will look like, dividing it into two groups:

Business partners congratulating themselves after succeeding in the fitness industry.

If you are looking for investors, this area can be critical for them.

Describe the founders:

  • List of founders.
  • Experience.

Which positions are necessary for the daily functioning of the premises? Is it the receptionist, a permanent personal trainer, an outsourcing trainer, social media platforms specialist, etc.? Who will suffice as emergency help?

Think about which people you already know with the necessary competencies. Which ones will you have to look for or train as your employees from the beginning? The cost of necessary training should also be included in the gym business plan.

Describe the team you need to build:

  • List of job titles.
  • Remuneration.
  • Type of contract.

The dream team of your gym or fitness center.

7. Marketing plan

Ideally, your marketing strategy should include the items we listed. Below we describe how to do effective marketing in your branch.

A plan of marketing strategies written in a gym, for the gym.

  • Brand building (logo, colors, gym name , gym slogans)
  • Building your own website or app (Here you can check how to create a fitness app )
  • Selling training sessions or booking online from your own website (as the main way of selling online)
  • Launching a loyalty program
  • Will you run social media?
  • Will you be implementing gym SEO (Search Engine Optimization)?
  • Will you add a business listing on Google Maps?
  • Will you run email and SMS campaigns, and if so, how often? How will you build your subscriber base? 
  • Will you be blogging?
  • Will you be running a gym newsletter ?
  • Will you be doing paid Google Ads and Facebook Ads?
  • Will you be offering promotions? If so, what types?

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8. Description of the vision for further development of the gym

Determining the direction of development is very important at the beginning of your business. When setting gym goals you want to achieve in a certain time, you should start with the wider ones, reaching those at the everyday level. It is also worth considering how you want to achieve these goals.

During project execution you need to observe and adapt initial goals. It enables effective management and reduces losses in marketing, service, and other areas. Your gym’s written plan should clearly outline the vision and strategies to achieve desired objectives.

Sample gym business plan

We created a sample gym business plan to help you write your plan. Click below to download an example of a business plan for a gym.

Download: Free gym Business Plan Template

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Key Takeaways

  • The business plan describes what your gym will look like.
  • A business plan consists of 10 different elements.
  • Create a business plan even if you already run a gym.
  • Do not outsource writing a business plan to external companies. It is better to ask an experienced trainer or an external company as a consultant for your ideas.
  • Go back to the business plan once a month if you are starting and once a year if you have been operating for several years.
  • A business plan is not an artificial document you write once and forget. It is a living document that teaches you how to run a business.

Frequently Asked Questions (FAQ)

How to write small gym business plans.

Regardless of the size of the gym or business, the steps of gym business planning remain the same. Writing this document for a small gym consists of creating:

  • Executive summary, 
  • Gym description, 
  • Market analysis, 
  • Investment plan, 
  • Financial projections, 
  • Team, 
  • Marketing plan,
  • Company development description

Does every gym need a business plan?

In our opinion, yes. If you are serious about putting your place in the whole fitness industry, you must implement a repetitive method of working “on the company”. A BP that is updated regularly every month and year is a way to run a business.

A gym business plan can help your fitness place get better and better.

How to open a gym without money?

Opening a gym with no money can be challenging, but it’s not impossible. Here are some ways to open a gym without enough funds:

  • Rethink the concept of your gym.
  • Look for gym investors or alternative funding sources.
  • Start your online business to get first customers.
  • Consider working with other companies.
  • Start a smaller business by offering training sessions on demand and develop your brand.

Discover more ideas on how to open a gym with no money.

How to promote gyms?

Promoting a gym is key to attracting new guests, increasing sales and retaining regular customers. A few steps to help you promote your gym:

  • Create a professional website with an online booking system .
  • Take care of social media by posting regularly and encouraging interaction.
  • Add your gym to popular sites.
  • Organize contests and promotions.
  • Collaborate with influencers.
  • Organize events such as health promoting, competitions or concerts.
  • Use paid ads such as Google Ads or Facebook Ads.
  • Collect gym feedback from satisfied customers.

Check these gym promotion ideas for inspiration.

How much profit does the gym make?

A gym’s profit depends on many factors, such as location, offer, prices, service quality, and business size. The average gym profit margin is between 10 and 15% per year, but it can vary significantly depending on the factors mentioned above. Franchise gym profits on the lower end of 10%, boutique fitness studios averaging 20% to even 40% profit margins, and CrossFit gym profit margins in the 25-30% range.

What makes a gym business plan important?

A gym business plan is crucial for several reasons:

  • It helps clarify the vision and goals of the gym.
  • It provides a roadmap for the business.
  • It includes financial projections, budgeting, and funding strategies for securing investors or loans.
  • It identifies potential risks and challenges, allowing the business to address them proactively.
  • It serves as a reference point for decision-making, helping the management team focus on the business’s objectives.
  • It can be used to communicate the business idea effectively to stakeholders, including investors, partners, and employees.

Related Articles

  • How to Write a Yoga Studio Business Plan (Step-by-Step Guide + Free Template + Examples)
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  • How to Write a Pilates Studio Business Plan (Step-by-Step Guide + Free Template + Examples)
  • How to Write a Martial Arts Business Plan (Step-by-Step Guide + Free Template + Examples)

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She has been successfully running her club for 12 years. Participant of dozens of courses and workshops. At WodGuru as an industry expert.

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Gym Business Plan Template [Updated 2024]


Gym Business Plan

If you want to start a gym or fitness center or expand your current gym business, you need a business plan.

The following sample fitness center business plan gives you the key elements to include in a winning business plan for a gym.

You can download our Gym Business Plan Template (including a full, customizable financial model) to your computer here.

Gym Business Plan Example

Below are links to each of the key sections of a solid gym business plan:

  • Executive Summary – The executive summary is a brief overview of your gym, including your company’s mission statement, target market, objectives, and goals. If you are seeking potential investors, it is important to make a good first impression with this section.
  • Company Overview – The company overview provides an overview of your company, including its history, legal structure, business model, and ownership structure.
  • Industry Analysis – Conducting an industry analysis is critical to understanding the market opportunity for your business. This section should include a description of the fitness industry, its size, growth potential, and key players.
  • Customer Analysis – This section of your fitness business plan should describe your target customers, including their demographics, needs, and fitness habits.

Download our Gym Business Plan Template and learn how to start a gym business plan.

  • Competitive Analysis – Conducting a competitive analysis is essential to understanding the landscape of the market you are entering. This section should include an overview of your direct and indirect competitors, their market share, their strengths and weaknesses, along with your competitive advantage and unique selling point.
  • Marketing Plan – Your marketing plan should describe the marketing strategies you plan to use for reaching your target audience. This section should include your pricing strategy, membership fees, advertising and promotional strategies.
  • Operations Plan – In the operations plan, you should describe your fitness center, exercise equipment and fitness classes, as well as your personal trainers and their qualifications.
  • Management Team – This section of your gym business plan should describe the experience and qualifications of your management team.
  • Financial Plan – The financial plan should include your financial projections (income statement, balance sheet and cash flow statement), as well as how you plan to secure funding such as bank loans.

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Gym Business Plan Sample

gym business plan template

Gym Business Plan Template (FREE)

Get this free gym business plan template to learn how to create a gym business plan . Use the free gym business plan examples and then modify as needed.

Gym Business Plan Template

When starting a gym , it’s crucial to have a solid business plan in place. A business plan serves as a roadmap for your gym’s success and provides a clear direction for your goals and objectives. It not only helps you identify potential challenges and opportunities but also allows you to make informed decisions that will contribute to the long-term growth and profitability of your gym .

A well-executed gym business plan establishes a strong foundation for your gym by outlining your mission, vision, and values. It helps you define your unique selling proposition and identify your gym target audience . By clearly articulating your gym’s mission statement and distinguishing factors, you can attract the right members who align with your gym’s values and goals.

Fitness Income Ideas

Moreover, a business plan enables you to identify and mitigate potential risks and challenges. By conducting a thorough analysis of the market and competition, you can anticipate obstacles and develop strategies to overcome them. This proactive approach ensures that you are well-prepared to navigate any hurdles that may arise.

So if you are looking to start a gym then our comprehensive gym business plan template will guide you through every step of the process, from learning how to create a gym budget to gym market research to gym sales forecast financial projections . Be sure to also check out the fitness business plan template and the personal training business plan template .

Then be sure to find the tools you need to grow a gym business. From the best software for gym management to the best software for personal training to the best fitness software for fitness influencers , the platform has the tools you need to grow and manage your fitness business.

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Gym Business Plan Template

A gym business plan is a comprehensive document that outlines the strategy, goals, and details of your gym business. It’s a crucial tool for planning, securing funding, and guiding your business to success. This plan should cover every aspect of your gym, including the target market, services offered, marketing strategy, and financial projections. Whether you’re opening a small boutique gym or a large fitness center, this template will guide you through the essential components of a successful business plan.

Executive Summary

  • Business Name and Location : The name of your gym and its physical location.
  • Mission Statement : A concise statement of your gym’s purpose and core values.
  • Business Goals : Short-term and long-term objectives for your gym.
  • Ownership Structure : Information about the gym’s ownership and key stakeholders.

Business Structure

  • Type of Business Entity : Whether it’s a sole proprietorship, partnership, LLC, etc.
  • Facility Details : Size, layout, and features of your gym facility.
  • Equipment and Resources : Details about the gym equipment and other resources.

Market Analysis

  • Industry Overview : The current state and trends in the fitness industry.
  • Target Market : Demographic and psychographic profile of your target customers.
  • Competitor Analysis : Overview of your competition and your gym’s competitive edge.
  • SWOT Analysis : Strengths, weaknesses, opportunities, and threats facing your gym.

Services Offered

  • Types of Memberships : Different membership options and what they include.
  • Personal Training : Details about personal training services, if offered.
  • Group Classes : Information on group fitness classes and scheduling.
  • Additional Services : Other services like nutrition counseling, childcare, spa services, etc.

Marketing and Sales Strategy

  • Branding and Positioning : Your gym’s brand image and market positioning.
  • Marketing Channels : How you plan to market your gym (social media, local advertising, etc.).
  • Sales Plan : Strategies for selling memberships and services.
  • Customer Retention Strategies : How you plan to retain members.

Financial Plan

  • Startup Costs : Initial costs involved in opening your gym.
  • Pricing Strategy : Pricing for memberships, personal training, and other services.
  • Revenue Projections : Forecasted income from various revenue streams.
  • Expense Forecast : Ongoing operational expenses.
  • Break-Even Analysis : When and how your gym will become profitable.

Operations Plan

  • Staffing Requirements : Number and types of employees needed.
  • Operational Workflow : Daily operations and management of the gym.
  • Facility Maintenance : Plan for maintaining and updating the gym facility and equipment.

Legal and Risk Management

  • Legal Considerations : Necessary permits, licenses, and legal compliance requirements.
  • Insurance Requirements : Types of insurance needed to protect your business and clients.
  • Risk Management Strategies : How you plan to mitigate potential risks.

Growth and Expansion

  • Future Opportunities : Potential avenues for growth and expansion.
  • Long-Term Goals : Where you see your gym in 5 to 10 years.

This gym business plan template serves as a blueprint to help you outline and refine your business idea. Tailor each section according to your specific vision, market, and operational strategy to create a comprehensive and effective business plan for your gym.

Read More: How to Create a Gym Business Plan

Example Gym Business Plan #1: Community Fitness Center

“Community Fitness Hub” is a gym designed to serve the local community with a focus on accessibility and inclusivity. Our mission is to provide a welcoming, supportive environment for people of all fitness levels. The gym will offer affordable memberships, diverse group classes, and community-building events.

  • Facility Details : Medium-sized facility with standard gym equipment, a group class area, and a community space.
  • Equipment and Resources : Cardio machines, free weights, functional training equipment, and space for group classes.
  • Industry Overview : Steady growth in community-oriented fitness centers.
  • Target Market : Local residents of all ages looking for a welcoming fitness environment.
  • Competitor Analysis : Other local gyms, focusing on our community engagement as a key differentiator.
  • SWOT Analysis : Strengths in community focus; weaknesses in smaller size compared to major chains.
  • Types of Memberships : Flexible membership plans including family packages.
  • Group Classes : Wide range of classes including yoga, spin, and Zumba.
  • Personal Training : Affordable personal training sessions.
  • Additional Services : Community events and wellness workshops.
  • Branding and Positioning : Branding as a community-centric, inclusive fitness center.
  • Marketing Channels : Local advertising, social media campaigns, community events.
  • Sales Plan : Promotions for families and local residents.
  • Customer Retention Strategies : Loyalty programs, member appreciation events.
  • Startup Costs : Moderate, with investments in gym equipment and facility renovation.
  • Pricing Strategy : Competitive pricing with discounts for local residents.
  • Revenue Projections : Aim for steady growth through community engagement.
  • Expense Forecast : Regular expenses including staff salaries, equipment maintenance, and marketing.
  • Break-Even Analysis : Expected within the first two years.
  • Staffing Requirements : A mix of fitness instructors, personal trainers, and administrative staff.
  • Operational Workflow : Daily gym operations, class scheduling, and community event planning.
  • Facility Maintenance : Regular upkeep and maintenance schedule.
  • Legal Considerations : Compliance with local business regulations and health codes.
  • Insurance Requirements : General liability, property, and professional liability insurance.
  • Risk Management Strategies : Implementing safety protocols and regular staff training.
  • Future Opportunities : Expanding services and possibly opening additional locations.
  • Long-Term Goals : Becoming a well-known community fitness hub.

Read More: Best Gym Management Software

Example Gym Business Plan #2: High-End Boutique Gym

“LuxeFit Studio” is a high-end boutique gym targeting affluent clients seeking exclusive fitness experiences. We offer premium services, state-of-the-art equipment, and personalized attention in a luxurious setting.

  • Type : Corporation
  • Facility Details : Upscale facility in an affluent neighborhood with advanced gym equipment, personal training studios, and a wellness spa.
  • Equipment and Resources : High-end fitness machines, boutique studio spaces, spa and relaxation areas.
  • Industry Overview : Growing trend in luxury fitness experiences.
  • Target Market : Affluent individuals looking for premium fitness services.
  • Competitor Analysis : Other luxury gyms and fitness studios.
  • SWOT Analysis : Strength in premium offerings; weakness in higher pricing.
  • Types of Memberships : Exclusive membership options with tiered benefits.
  • Personal Training : Elite personal training services with top trainers.
  • Group Classes : Small, specialized classes such as reformer Pilates and boutique spin classes.
  • Additional Services : On-site wellness spa, nutrition counseling, and physiotherapy services.
  • Branding and Positioning : Marketed as an elite, exclusive fitness destination.
  • Marketing Channels : High-end local magazines, targeted online advertising, exclusive events.
  • Sales Plan : Membership through referrals and by invitation.
  • Customer Retention Strategies : Personalized member services, exclusive member events.
  • Startup Costs : High, due to luxury equipment and facility design.
  • Pricing Strategy : Premium pricing reflecting the high-quality services and facilities.
  • Revenue Projections : Aim to establish a solid base of high-paying members.
  • Expense Forecast : High, including facility maintenance, staff salaries, and marketing.
  • Break-Even Analysis : Expected within the first three years.
  • Staffing Requirements : Highly qualified fitness trainers, spa staff, and customer service representatives.
  • Operational Workflow : Providing high-quality fitness and wellness experiences, maintaining facilities.
  • Facility Maintenance : High standards for cleanliness and equipment maintenance.
  • Legal Considerations : Adherence to all applicable luxury service and health club regulations.
  • Insurance Requirements : Comprehensive insurance coverage including high-value property and equipment.
  • Risk Management Strategies : Focus on client safety and privacy.
  • Future Opportunities : Expanding to other affluent markets or adding additional luxury services.
  • Long-Term Goals : Establishing LuxeFit as a leading brand in luxury fitness.

Read More: Best Boutique Fitness Studio Software

Example Gym Business Plan #3: Specialized Athletic Training Facility

“Athlete’s Edge” is a specialized training facility focused on athletes and individuals seeking advanced athletic performance. Our services include sport-specific training, performance testing, and rehabilitation programs.

  • Facility Details : Facility equipped with specialized equipment for athletic training and performance testing.
  • Equipment and Resources : Sport-specific training equipment, performance testing technology.
  • Industry Overview : Increasing demand for specialized athletic training.
  • Target Market : Amateur and professional athletes, sports teams, fitness enthusiasts.
  • Competitor Analysis : Other athletic training facilities and sports performance centers.
  • SWOT Analysis : Strength in specialized services; potential weakness in a narrower target market.
  • Types of Memberships : Membership options for individuals and teams.
  • Personal Training : Sport-specific training and individualized performance programs.
  • Group Classes : Strength and conditioning classes, speed and agility workshops.
  • Additional Services : Injury rehabilitation, nutritional counseling, sports psychology consultations.
  • Branding and Positioning : Positioned as a premier athletic training and performance center.
  • Marketing Channels : Partnerships with sports teams, online marketing, sports events.
  • Sales Plan : Targeted outreach to athletic organizations and schools.
  • Customer Retention Strategies : Progress tracking, personalized training adjustments, athlete success showcases.
  • Startup Costs : Moderate to high, due to specialized equipment and technology.
  • Pricing Strategy : Pricing based on the specialized nature of services.
  • Revenue Projections : Steady growth as reputation and client base build.
  • Expense Forecast : Ongoing costs including equipment updates, staff training, and facility maintenance.
  • Break-Even Analysis : Expected within two to three years.
  • Staffing Requirements : Certified athletic trainers, strength and conditioning coaches, rehabilitation specialists.
  • Operational Workflow : Daily training sessions, performance assessments, rehabilitation programs.
  • Facility Maintenance : Regular maintenance of specialized equipment and facilities.
  • Legal Considerations : Compliance with sports training and health club regulations.
  • Insurance Requirements : Liability and professional insurance for trainers and staff.
  • Risk Management Strategies : Emphasis on athlete safety and injury prevention.
  • Future Opportunities : Expanding services, partnering with more sports teams, and potential franchising.
  • Long-Term Goals : Becoming a recognized leader in athletic performance training.

Each of these example business plans caters to a specific niche in the fitness industry, offering tailored services and experiences to meet the unique needs of their target markets. They can be adapted and expanded upon to suit the specific goals and resources of a gym owner.

Read More: Best Sports Performance Gym Software

Understanding the Purpose: Why You Need a Business Plan for Your Gym

Before embarking on any business venture, it’s essential to understand why a business plan is crucial for the success of your gym. A well-crafted business plan serves multiple purposes:

1. Attracting Investors: If you’re seeking external funding for your gym, a comprehensive business plan is a must. It demonstrates to potential investors that you have a clear vision, a viable business model, and a solid strategy to generate revenue. Investors want to see the potential return on their investment, and a business plan provides the necessary documentation to support your gym’s financial viability.

2. Guiding Decision Making: A business plan serves as a guiding document for making critical decisions. It helps you stay focused on your long-term goals and objectives, ensuring that every decision you make aligns with your gym’s overall strategy. By having a plan in place, you minimize the risk of making hasty or uninformed decisions that may have a negative impact on your gym’s growth.

3. Mitigating Risks: By conducting a thorough analysis of the market, competition, and industry trends, a business plan enables you to identify potential risks and challenges. It allows you to develop contingency plans and strategies to mitigate these risks, ensuring that your gym is well-prepared to face any obstacles that may arise.

4. Setting Realistic Expectations: A business plan helps you set realistic expectations for your gym’s growth and success. It provides a framework for measuring your performance and progress, allowing you to make adjustments and improvements as needed. By having a clear understanding of your goals and objectives, you can track your gym’s performance against these benchmarks and make informed decisions to ensure that you stay on track.

A gym business plan is essential for having a successful gym business as it guides decision making, attracts investors, mitigates risks, and sets realistic expectations. It serves as a roadmap for your gym’s growth and provides the necessary documentation to support your vision and strategy.

5. Securing Loans and Financing: In addition to attracting investors, a well-developed business plan is also crucial for securing loans and financing for your gym . Financial institutions and lenders often require a detailed business plan to assess the viability of your gym and determine the terms of the loan. By including financial projections, cash flow analysis, and a clear repayment plan, you can increase your chances of obtaining the necessary funding to start or expand your gym.

How do I create a business plan for a gym?

To create a business plan for a gym:

  • Executive Summary: Outline your vision, mission, and the specific niche of your gym.
  • Market Analysis: Research the local market, competition, and target audience.
  • Services and Pricing: Detail the services, classes, and membership pricing.
  • Marketing Strategy: Develop a plan for attracting and retaining members.
  • Operational Plan: Include day-to-day operations, staffing, and facility management.
  • Financial Projections: Provide detailed financial forecasts including startup costs, operating expenses, and revenue projections.

Is owning a gym a profitable business?

Owning a gym can be profitable, especially if it fulfills a niche market, is well-managed, and has a solid member base. Success depends on location, the services offered, and effective business and financial management.

How do I start a small gym business?

To start a small gym business:

  • Conduct Market Research: Understand the local demand and competition.
  • Find a Suitable Location: Choose a location accessible to your target audience.
  • Secure Financing: Calculate your startup costs and secure necessary funding.
  • Purchase Equipment: Invest in quality gym equipment.
  • Marketing: Develop a marketing strategy to attract members.
  • Compliance: Ensure you meet all legal and safety requirements.

How do I write a fitness plan for my business?

Writing a fitness plan for your business involves:

  • Identifying Goals: Clearly define what you want to achieve with your fitness offerings.
  • Target Market: Understand the needs and preferences of your target clientele.
  • Service Offering: Detail the types of fitness programs and services you will offer.
  • Staffing and Operations: Plan for the personnel and operational needs to deliver these services.
  • Marketing and Promotion: Develop strategies to promote your services to your target market.

Read More: Fitness Business Plan Template

How profitable is a small gym?

The profitability of a small gym varies based on factors like location, membership fees, operating costs, and the gym’s popularity. While some small gyms achieve significant profitability, others may operate with narrower margins.

How do gym owners make money?

Gym owners make money primarily through membership fees, personal training services, group classes, and additional services like merchandise sales, nutritional consulting, or special programs.

What is the toughest thing about being a gym owner?

The toughest thing about being a gym owner is often managing the financial aspects, including maintaining cash flow, managing expenses, and ensuring profitability. Additionally, attracting and retaining members, and staying competitive can be challenging.

Read More: Reasons Gyms Fail

What is the average profit from owning a gym?

The average profit from owning a gym can vary widely. Some small gym owners might see profits of $30,000 to $100,000 annually, while larger gyms can have much higher profits, depending on their size and operational efficiency.

Read More: What is the average profit from owning a gym?

How do I start a gym from scratch?

To start a gym from scratch:

  • Market Research: Understand your target market and competition.
  • Business Plan: Develop a detailed business plan outlining your vision and operational strategy.
  • Secure Funding: Determine your startup costs and secure necessary funding or loans.
  • Find a Location: Choose a location that is accessible and fits your target market’s needs.
  • Equip Your Gym: Invest in quality equipment that suits your gym’s focus.
  • Marketing: Develop a strong marketing plan to attract members.

Read More: How to Open a Gym

How to start a gym with no money?

Starting a gym with no money can be challenging but possible through strategies like leasing equipment, finding investors, crowdfunding, starting with a personal training business, or partnering with a complementary business for space.

Read More: How to Start a Gym with No Money

Is it hard to start a gym business?

Starting a gym business can be challenging due to the significant investment, competition in the fitness industry, and the need for consistent member engagement and retention strategies.

Read More: Pros and Cons of Owning a Gym

How can I create a business plan for a personal trainer?

Creating a business plan for a personal trainer involves:

  • Defining Services: Clearly outline the training services you will offer.
  • Target Market: Identify your ideal client base and their needs.
  • Marketing Strategy: Plan how you will attract and retain clients.
  • Financial Plan: Include pricing, revenue projections, and operating expenses.
  • Operational Strategy: Detail how you will manage your training schedules, client records, and any additional services.

Read More: Personal Trainer Business Plan Template

What is the business structure of a gym?

The business structure of a gym can vary but often includes options like sole proprietorship, partnership, LLC (Limited Liability Company), or corporation, depending on factors like ownership, size, and financial goals.

Read More: What is the best business structure for a gym?

How many memberships does a gym need to be profitable?

The number of memberships a gym needs to be profitable depends on its operating costs, membership fees, and other revenue streams. Generally, reaching a few hundred memberships is a good target for profitability.

Read More: How many members does an average gym need?

What is the business model of a gym?

The business model of a gym typically involves generating revenue through membership fees, personal training services, group fitness classes, and ancillary services such as merchandise sales, nutrition consulting, or child care services.

Read More: Gym Business Models

How can help me run a gym business? can help run your gym business by providing an all-in-one software solution for membership management, scheduling, workout programming, client and member tracking, billing, and reporting. Its platform streamlines operations, enhances client engagement, and provides valuable insights to help you effectively manage and grow your gym business.

Jimmy Myers Relentless Sports Performance

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gym business plan sample


Gym Business Plan

gym business plan sample

According to Statista , the health and fitness industry generates over $80 billion of revenue every year. With annual revenue that big, it shows that many people are mindful of their physical health. And that they’re willing to make room in their  budget to keep themselves in excellent shape. So if you ask us about opening a gym or physical fitness center, we’d say that it’s a profitable business. That said, if you’re planning on launching such a business, we’ll help you get started by offering our business plan examples for a gym!

10+ Gym Business Plan Examples

1. gym business plan template.

Gym Business Plan Template

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2. Annual Gym Business Plan

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3. Fitness Business Plan Template

Fitness Business Plan Template

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4. Play Center Gym Business Plan

Play Center Gym Business Plan

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5. Sports Gym Business Plan

Sports Gym Business Plan

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6. Sample Gym Business Plan

Sample Gym Business Plan

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7. Gym Business Plan in PDF

Gym Business Plan in PDF

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8. Gym Working Business Plan

Gym Working Business Plan

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9. Fitness Business Plan in PDF

Fitness Business Plan in PDF

10. Simple Gym Business Plan

Simple Gym Business Plan

11. Gym Business Plan Example

Gym Business Plan Example

What Is a Gym Business Plan?

A gym start-up business plan is what you’ll need to formulate strategies and actions to open your gym facility. Its basic elements and functions are the same as those of other business plans . With the countless things that a gym business needs, such as equipment, licenses , permits, and start-up budget , it’ll be hard to prepare them without using a new gym business plan example. It serves as your guide to keep track of your gym business’s progress and status. Other than that, entities who might be interested in supporting your gym will want to see a business plan. They will want to know how feasible it is before they form a partnership with you.

How to Launch a Gym Business

There are several preparations you must do to plan for the gym you want to open. But what we’ll show you here are its four crucial foundations. They’re pretty basic, but they hold tremendous importance for your gym to be successful.

1. Formulate a Budget

Every business needs a budget; that’s the golden rule. Without a budget, a business can’t start operations. But if it does, its owner is in danger of suffering substantial financial losses. So make sure to establish enough budget to purchase your gym’s necessities. When you make your budget, try to limit the cost of opening a gym as much as you can. As a business owner, it’s essential to have a cost-effective mindset.

2. Search for a Good Location

Gyms have to be accessible. Otherwise, not many people will be able to visit them. With that in mind, make sure to find a good location for your gym. Aside from being accessible, the location must have plenty of people around it. You can choose areas with other businesses surrounding it, such as malls and business parks.

3. Purchase High-Quality Gym Equipment

Of course, you can’t call your business a gym without the proper equipment. So make sure to purchase ones with high quality. See to it that all of them are made of quality materials and are safe for the users. Your gym won’t be able to attract people if it has substandard equipment.

4. Look for Skilled and Knowledgeable Personal Training Staff

It’s hard to manage a gym all by yourself. Plus, you can’t act as a personal trainer to all of your clients. That’s a lot of responsibility to carry. For that reason, you should hire personal trainers. They can help you plan fitness regimes , plot workout schedules , and entertain clients. Hire those that have a rich fitness background and have experience in managing gym facilities. Offer them an employment contract to be with you for the long term.

How to Write a Gym Business Plan

Earlier, we’ve talked about a gym business plan and how important it is. Not just important, but also necessary. So here, we’ll show you the four steps in writing a gym business plan.

1. Describe Your Gym and Its Programs

Talk about what makes your gym unique from other ones. And explain how its training programs will help clients achieve their fitness goals . You can also provide previews and descriptions about how the facility will look and what equipment it’ll have.

2. Explain Your Marketing Strategy

A marketing plan plays a big part in putting your gym business on the map. So make sure to explain it thoroughly in your business plan. Talk about how you’ll promote your gym and what platforms you’ll use to make it popular.

3. Structure Your Gym’s Business Model

The business model is a system of how your gym will get clients, generate revenue, cover expenses, and grow. It showcases your entire gym’s operations. It would help if you had a well-structured business model so that you’ll have a clear direction on how to run your gym. And for sure, potential investors of your gym will want to know its business model.

4. Write Your Executive Summary

Most gym and fitness center business plan examples online have an executive summary . It’s the first section of a business plan, and it’s an overview of the business. So, make sure to write one for your gym business plan. It may be the first section, but it’s best to write it last. Please take note that it’s a summary. So it’s like a bird’s eye view of your business plan. If you write it last, it’ll be like writing a short recap, which is more manageable.

What are the various types of gym facilities?

These are the types of gyms that you can do business out of:

  • Training gym
  • Membership gym
  • 24-hour access gym

How can I make my gym more popular?

Here are excellent approaches to bring more people into your gym:

  • Use social media as a marketing platform
  • Organize competitions for charity, such as Crossfit games
  • Establish a referral program
  • Offer one-time free sessions, such as yoga and Zumba classes
  • Host corporate wellness activities

What are suitable names for my gym?

If you’re looking for some gym names ideas, we have some for you:

  • Strip and Gain Gym
  • Kratos Power Gym
  • Beast Mentality Gym
  • 24/7 Intensity Gym
  • Warrior’s Den Gym

Those are names that we made up ourselves. You can get inspiration from them.

You might not know it, but your gym will be a place that can change lives for the better. Fitness is key to a better and healthier life, and your gym can bring that to many people. So start moving! Make preparations for your gym business as soon as you can. And let our gym business plan templates help you.


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gym business plan sample

gym business plan sample

40 Facts About Elektrostal

Lanette Mayes

Written by Lanette Mayes

Modified & Updated: 01 Jun 2024

Jessica Corbett

Reviewed by Jessica Corbett


Elektrostal is a vibrant city located in the Moscow Oblast region of Russia. With a rich history, stunning architecture, and a thriving community, Elektrostal is a city that has much to offer. Whether you are a history buff, nature enthusiast, or simply curious about different cultures, Elektrostal is sure to captivate you.

This article will provide you with 40 fascinating facts about Elektrostal, giving you a better understanding of why this city is worth exploring. From its origins as an industrial hub to its modern-day charm, we will delve into the various aspects that make Elektrostal a unique and must-visit destination.

So, join us as we uncover the hidden treasures of Elektrostal and discover what makes this city a true gem in the heart of Russia.

Key Takeaways:

  • Elektrostal, known as the “Motor City of Russia,” is a vibrant and growing city with a rich industrial history, offering diverse cultural experiences and a strong commitment to environmental sustainability.
  • With its convenient location near Moscow, Elektrostal provides a picturesque landscape, vibrant nightlife, and a range of recreational activities, making it an ideal destination for residents and visitors alike.

Known as the “Motor City of Russia.”

Elektrostal, a city located in the Moscow Oblast region of Russia, earned the nickname “Motor City” due to its significant involvement in the automotive industry.

Home to the Elektrostal Metallurgical Plant.

Elektrostal is renowned for its metallurgical plant, which has been producing high-quality steel and alloys since its establishment in 1916.

Boasts a rich industrial heritage.

Elektrostal has a long history of industrial development, contributing to the growth and progress of the region.

Founded in 1916.

The city of Elektrostal was founded in 1916 as a result of the construction of the Elektrostal Metallurgical Plant.

Located approximately 50 kilometers east of Moscow.

Elektrostal is situated in close proximity to the Russian capital, making it easily accessible for both residents and visitors.

Known for its vibrant cultural scene.

Elektrostal is home to several cultural institutions, including museums, theaters, and art galleries that showcase the city’s rich artistic heritage.

A popular destination for nature lovers.

Surrounded by picturesque landscapes and forests, Elektrostal offers ample opportunities for outdoor activities such as hiking, camping, and birdwatching.

Hosts the annual Elektrostal City Day celebrations.

Every year, Elektrostal organizes festive events and activities to celebrate its founding, bringing together residents and visitors in a spirit of unity and joy.

Has a population of approximately 160,000 people.

Elektrostal is home to a diverse and vibrant community of around 160,000 residents, contributing to its dynamic atmosphere.

Boasts excellent education facilities.

The city is known for its well-established educational institutions, providing quality education to students of all ages.

A center for scientific research and innovation.

Elektrostal serves as an important hub for scientific research, particularly in the fields of metallurgy , materials science, and engineering.

Surrounded by picturesque lakes.

The city is blessed with numerous beautiful lakes , offering scenic views and recreational opportunities for locals and visitors alike.

Well-connected transportation system.

Elektrostal benefits from an efficient transportation network, including highways, railways, and public transportation options, ensuring convenient travel within and beyond the city.

Famous for its traditional Russian cuisine.

Food enthusiasts can indulge in authentic Russian dishes at numerous restaurants and cafes scattered throughout Elektrostal.

Home to notable architectural landmarks.

Elektrostal boasts impressive architecture, including the Church of the Transfiguration of the Lord and the Elektrostal Palace of Culture.

Offers a wide range of recreational facilities.

Residents and visitors can enjoy various recreational activities, such as sports complexes, swimming pools, and fitness centers, enhancing the overall quality of life.

Provides a high standard of healthcare.

Elektrostal is equipped with modern medical facilities, ensuring residents have access to quality healthcare services.

Home to the Elektrostal History Museum.

The Elektrostal History Museum showcases the city’s fascinating past through exhibitions and displays.

A hub for sports enthusiasts.

Elektrostal is passionate about sports, with numerous stadiums, arenas, and sports clubs offering opportunities for athletes and spectators.

Celebrates diverse cultural festivals.

Throughout the year, Elektrostal hosts a variety of cultural festivals, celebrating different ethnicities, traditions, and art forms.

Electric power played a significant role in its early development.

Elektrostal owes its name and initial growth to the establishment of electric power stations and the utilization of electricity in the industrial sector.

Boasts a thriving economy.

The city’s strong industrial base, coupled with its strategic location near Moscow, has contributed to Elektrostal’s prosperous economic status.

Houses the Elektrostal Drama Theater.

The Elektrostal Drama Theater is a cultural centerpiece, attracting theater enthusiasts from far and wide.

Popular destination for winter sports.

Elektrostal’s proximity to ski resorts and winter sport facilities makes it a favorite destination for skiing, snowboarding, and other winter activities.

Promotes environmental sustainability.

Elektrostal prioritizes environmental protection and sustainability, implementing initiatives to reduce pollution and preserve natural resources.

Home to renowned educational institutions.

Elektrostal is known for its prestigious schools and universities, offering a wide range of academic programs to students.

Committed to cultural preservation.

The city values its cultural heritage and takes active steps to preserve and promote traditional customs, crafts, and arts.

Hosts an annual International Film Festival.

The Elektrostal International Film Festival attracts filmmakers and cinema enthusiasts from around the world, showcasing a diverse range of films.

Encourages entrepreneurship and innovation.

Elektrostal supports aspiring entrepreneurs and fosters a culture of innovation, providing opportunities for startups and business development .

Offers a range of housing options.

Elektrostal provides diverse housing options, including apartments, houses, and residential complexes, catering to different lifestyles and budgets.

Home to notable sports teams.

Elektrostal is proud of its sports legacy , with several successful sports teams competing at regional and national levels.

Boasts a vibrant nightlife scene.

Residents and visitors can enjoy a lively nightlife in Elektrostal, with numerous bars, clubs, and entertainment venues.

Promotes cultural exchange and international relations.

Elektrostal actively engages in international partnerships, cultural exchanges, and diplomatic collaborations to foster global connections.

Surrounded by beautiful nature reserves.

Nearby nature reserves, such as the Barybino Forest and Luchinskoye Lake, offer opportunities for nature enthusiasts to explore and appreciate the region’s biodiversity.

Commemorates historical events.

The city pays tribute to significant historical events through memorials, monuments, and exhibitions, ensuring the preservation of collective memory.

Promotes sports and youth development.

Elektrostal invests in sports infrastructure and programs to encourage youth participation, health, and physical fitness.

Hosts annual cultural and artistic festivals.

Throughout the year, Elektrostal celebrates its cultural diversity through festivals dedicated to music, dance, art, and theater.

Provides a picturesque landscape for photography enthusiasts.

The city’s scenic beauty, architectural landmarks, and natural surroundings make it a paradise for photographers.

Connects to Moscow via a direct train line.

The convenient train connection between Elektrostal and Moscow makes commuting between the two cities effortless.

A city with a bright future.

Elektrostal continues to grow and develop, aiming to become a model city in terms of infrastructure, sustainability, and quality of life for its residents.

In conclusion, Elektrostal is a fascinating city with a rich history and a vibrant present. From its origins as a center of steel production to its modern-day status as a hub for education and industry, Elektrostal has plenty to offer both residents and visitors. With its beautiful parks, cultural attractions, and proximity to Moscow, there is no shortage of things to see and do in this dynamic city. Whether you’re interested in exploring its historical landmarks, enjoying outdoor activities, or immersing yourself in the local culture, Elektrostal has something for everyone. So, next time you find yourself in the Moscow region, don’t miss the opportunity to discover the hidden gems of Elektrostal.

Q: What is the population of Elektrostal?

A: As of the latest data, the population of Elektrostal is approximately XXXX.

Q: How far is Elektrostal from Moscow?

A: Elektrostal is located approximately XX kilometers away from Moscow.

Q: Are there any famous landmarks in Elektrostal?

A: Yes, Elektrostal is home to several notable landmarks, including XXXX and XXXX.

Q: What industries are prominent in Elektrostal?

A: Elektrostal is known for its steel production industry and is also a center for engineering and manufacturing.

Q: Are there any universities or educational institutions in Elektrostal?

A: Yes, Elektrostal is home to XXXX University and several other educational institutions.

Q: What are some popular outdoor activities in Elektrostal?

A: Elektrostal offers several outdoor activities, such as hiking, cycling, and picnicking in its beautiful parks.

Q: Is Elektrostal well-connected in terms of transportation?

A: Yes, Elektrostal has good transportation links, including trains and buses, making it easily accessible from nearby cities.

Q: Are there any annual events or festivals in Elektrostal?

A: Yes, Elektrostal hosts various events and festivals throughout the year, including XXXX and XXXX.

Elektrostal's fascinating history, vibrant culture, and promising future make it a city worth exploring. For more captivating facts about cities around the world, discover the unique characteristics that define each city . Uncover the hidden gems of Moscow Oblast through our in-depth look at Kolomna. Lastly, dive into the rich industrial heritage of Teesside, a thriving industrial center with its own story to tell.

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Our commitment to delivering trustworthy and engaging content is at the heart of what we do. Each fact on our site is contributed by real users like you, bringing a wealth of diverse insights and information. To ensure the highest standards of accuracy and reliability, our dedicated editors meticulously review each submission. This process guarantees that the facts we share are not only fascinating but also credible. Trust in our commitment to quality and authenticity as you explore and learn with us.

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Cybo The Global Business Directory

  • Moscow Oblast
  •  » 
  • Elektrostal

State Housing Inspectorate of the Moscow Region

Phone 8 (496) 575-02-20 8 (496) 575-02-20

Phone 8 (496) 511-20-80 8 (496) 511-20-80

Public administration near State Housing Inspectorate of the Moscow Region

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Workout Gym Business Plan

Start your own workout gym business plan

Mountain Brook Fitness Center

Executive summary executive summary is a brief introduction to your business plan. it describes your business, the problem that it solves, your target market, and financial highlights.">, opportunity.

People in the area need to have a place where working out can be a family activity. Parents can bring children to be taken care of while they do whatever exercise activity they desire. 

Mountain Brook Fitness Center will expand and create a larger childcare facility. In addition, new equipment will be purchased for the childcare center. The childcare center can currently care for 30 children but only five infants. The new facility will be able to handle up to 60 children including 15 infants. The childcare facility expansion will be funded with a short-term loan.

Monroe is a city on the move. The population has grown by 15% each year for the past three years. The current population of Monroe is 600,000. Most importantly, the growth has been fueled by the increased employment in the city’s high-tech companies. This has attracted a type of professional that is the target customer for the Mountain Brook Fitness Center.


There are other gyms in the area. However, we are one of a kind since we are focused on families.  They can come and do things together or do separate things and then grab lunch after. 

The Mountain Brook Fitness Center is a thriving business-person’s club but is also one of the only family-focused clubs in the Monroe area. Fifty percent of our members are under the age of 45 and have young children. Currently, the center has 900 members. A center membership is $800 a year. The Mountain Brook Fitness Center wants to add an additional 300 members with families over the next three years.


Of course, our forecast depends on key assumptions, especially retention. We think, however, that we can launch and reach critical mass early enough to establish profitability from year 1. 

Financial Highlights by Year

Problem & solution, problem worth solving.

People in the area need to have a place where working out can be a family activity. Parents can bring children to be taken care of while they do whatever exercise activity they desire

Our Solution

Mountain Brook Fitness Center has the ability to offer reasonably priced childcare in a safe environment while a parent works out in the fitness center. The club has increased the size of its fitness center and added more equipment, but many members would be unable to use the center if they didn’t have a service to watch their children while they exercised. In fact, the service has become so popular that the clubhouse has outgrown its existing childcare facilities. Offering childcare has kept many members coming to the club. The lack of current space for a larger childcare area has even kept some prospective members from joining.

Target Market

Market size & segments.

Market Analysis Summary

4.1 Market Segmentation

The Mountain Brook Fitness Center will focus on the young urban professionals as its primary customer base.

Current Alternatives

Our advantages.

The competitive edge of the Mountain Brook Fitness Center is our focus on the family. We offer our members childcare services that are second to none.

Marketing & Sales

Marketing plan.

Our marketing plan will include – signage, Facebook, Twitter, Instagram, Website – where we will have our trainer blogs/recommendations as well as our classes, and well-placed radio spots to get the attention of potential clients that are not social media savvy. 

The sales strategy is to highlight the childcare service to prospective center members. The focus will be marketing the center to young active families. Every Saturday morning will be an open house for the childcare center. Families will be able to visit the facility for the entire morning.

Locations & Facilities

The Mountain Brook Fitness Center is one of the only family-focused clubs in the Monroe area. The center has grown steadily over the past four years. Our clubhouse is 50,000 square feet and our new fitness center is 12,000 square feet. The Mountain Brook Fitness Center is located at 1234 Main Street in Monroe.

The Mountain Brook Fitness Center has the following activities and services:

  • Fitness center with cardiovascular and weight training equipment
  • Court sports
  • Physical therapy

The club is a 24-hours facility, seven days a week.

Milestones & Metrics

Milestones table.

Milestone Due Date Who’s Responsible
Apr 28, 2020 Owners
July 21, 2020 Owners
Sept 15, 2020 Owners
Oct 11, 2020 Ownership
Oct 14, 2020
Dec 15, 2020 Owners
Jan 17, 2021 Ownership

Key Metrics

Our Key Metrics are: 

  • cancellations
  • average membership retention
  • # of tweets and retweets 
  • # of website link shares 
  • # of page views and Faceview post shares 
  • # of views of our classes and sharing of our trainer blogs

Ownership & Structure

The Mountain Brook Fitness Center is managed by co-owners Robert Sinclair and Arnold Hess. Robert Sinclair is the center’s operations manager and Arnold Hess is the center’s fiscal manager.

Company History

From its beginning in 1996, the Mountain Brook Fitness Center has had an exceptional swimming and tennis program. Two years ago, a loss in membership pointed toward the need for a fitness center to round out the club’s offerings. The club spent approximately $140,000 to add a fitness center with cardiovascular and weight training equipment. The club has also become a 24-hours facility, seven days a week, with childcare.

Management Team

Both Robert Sinclair and Arnold Hess holds MBA degrees in finance from State University. Robert Sinclair has held executive positions with two of Monroe’s top athletic clubs. Robert managed the Decathlon Athletic Club, with a membership base of 1,500, for five years prior to opening the Mountain Brook Fitness Center. He also served as Assistant Manager of the Downtown Athletic Club for three years before joining the Decathlon Athletic Club.

Arnold Hess’ experience is in accounting. He has been a member of both Johnson, Billings, and Konig and Johnson and Associates over the past ten years.

Personnel Table

2020 2021 2022
Physical Therapist $84,000 $85,680 $87,394
Assistant Manager $57,600 $58,752 $59,927
Center Manager $60,000 $61,200 $62,424
Tennis Manager $43,200 $44,064 $44,945
Pool Manager $40,800 $41,616 $42,448
Center Staff (11.83) $342,000 $440,640 $524,356
Childcare Manager $48,000 $48,960 $49,939
Childcare Staff (6.83) $211,200 $274,176 $319,608
Massage Therapist $60,000 $61,200 $62,424
Totals $946,800 $1,116,288 $1,253,465

Financial Plan investor-ready personnel plan .">

Key assumptions.

  • Increasing overall demand for gyms and fitness continues 
  • Increasing overall demand for healthy organic food continues
  • No big changes in general view on gyms vs. outside activities
  • No major push from chain competition

Revenue by Month

Expenses by month, net profit (or loss) by year, financing needed.

Pro Tip:

Projected Profit & Loss

2020 2021 2022
Revenue $1,296,300 $1,543,000 $1,727,000
Direct Costs $84,000 $85,680 $87,394
Gross Margin $1,212,300 $1,457,320 $1,639,606
Gross Margin % 94% 94% 95%
Operating Expenses
Salaries & Wages $862,800 $1,030,608 $1,166,071
Employee Related Expenses $97,200 $117,504 $134,835
Sales $18,000 $18,000 $18,000
Marketing $11,400 $11,400 $11,400
Utilities $6,000 $6,000 $6,000
Insurance $12,000 $12,000 $12,000
Rent $72,000 $72,000 $72,000
Amortization of Other Current Assets $0 $0 $0
Total Operating Expenses $1,079,400 $1,267,512 $1,420,306
Operating Income $132,900 $189,808 $219,300
Interest Incurred $9,151 $3,696 $2,695
Depreciation and Amortization $12,667 $12,666 $12,667
Gain or Loss from Sale of Assets
Income Taxes $16,662 $26,017 $30,591
Total Expenses $1,201,880 $1,395,572 $1,553,653
Net Profit $94,420 $147,428 $173,347
Net Profit/Sales 7% 10% 10%

Projected Balance Sheet

Starting Balances 2020 2021 2022
Cash $55,000 $59,344 $91,488 $110,298
Accounts Receivable $17,388 $17,359 $19,429
Other Current Assets $45,000 $45,000 $45,000 $45,000
Total Current Assets $100,000 $121,732 $153,847 $174,727
Long-Term Assets $200,000 $200,000 $200,000 $200,000
Accumulated Depreciation ($48,000) ($60,667) ($73,333) ($86,000)
Total Long-Term Assets $152,000 $139,333 $126,667 $114,000
Total Assets $252,000 $261,066 $280,513 $288,727
Accounts Payable $60,000 $16,318 $16,318 $16,318
Income Taxes Payable $10,391 $6,519 $7,654
Sales Taxes Payable $30,000 $30,860 $34,540
Short-Term Debt $88,054 $24,968 $19,949 $20,969
Prepaid Revenue
Total Current Liabilities $148,054 $81,677 $73,646 $79,481
Long-Term Debt $81,946 $62,968 $43,020 $22,050
Long-Term Liabilities $81,946 $62,968 $43,020 $22,050
Total Liabilities $230,000 $144,646 $116,665 $101,532
Paid-In Capital
Retained Earnings $22,000 $22,000 $16,420 $13,848
Earnings $94,420 $147,428 $173,347
Total Owner’s Equity $22,000 $116,420 $163,848 $187,195
Total Liabilities & Equity $252,000 $261,066 $280,513 $288,727

Projected Cash Flow Statement

2020 2021 2022
Net Cash Flow from Operations
Net Profit $94,420 $147,428 $173,347
Depreciation & Amortization $12,667 $12,667 $12,667
Change in Accounts Receivable ($17,388) $29 ($2,070)
Change in Inventory
Change in Accounts Payable ($43,682) $0 $0
Change in Income Tax Payable $10,391 ($3,872) $1,135
Change in Sales Tax Payable $30,000 $860 $3,680
Change in Prepaid Revenue
Net Cash Flow from Operations $86,408 $157,112 $188,759
Investing & Financing
Assets Purchased or Sold
Net Cash from Investing
Investments Received
Dividends & Distributions ($100,000) ($150,000)
Change in Short-Term Debt ($63,086) ($5,020) $1,021
Change in Long-Term Debt ($18,978) ($19,949) ($20,969)
Net Cash from Financing ($82,063) ($124,968) ($169,949)
Cash at Beginning of Period $55,000 $59,344 $91,488
Net Change in Cash $4,344 $32,143 $18,811
Cash at End of Period $59,344 $91,488 $110,298

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  1. Business Plan Template For A Gym

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  5. Mistakes To Avoid When Opening A Gym Location (Episode #4 Launch a Club Under $10 000)

  6. Building the Dream Gym Team To Grow (Episode #7 Launch a Club Under $10 000)


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