cover letter job application personal statement

Cover Letter vs Personal Statement [With Examples]

When it comes to applying for a job or a graduate program, you may come across two common requirements: a cover letter and a personal statement. While they may seem similar, there are key differences between the two that every applicant should be aware of. In this article, we'll explore what a personal statement and a cover letter are, when they are used, their similarities and differences, and provide examples of each.

What is a Personal Statement?

A personal statement is a brief essay that highlights your skills, experiences, and goals. It is usually required for graduate school applications, but it can also be requested by employers. The purpose of a personal statement is to demonstrate your fit for a program or a position by showcasing your unique qualifications and motivations.

A personal statement should be well-crafted and tailored to the specific program or position you are applying for. It should showcase your strengths and demonstrate your passion for your field. Your personal statement should also highlight any relevant experiences, such as research projects or internships, that have prepared you for the program or position you are applying for.

What is a Cover Letter?

A cover letter is a one-page document that accompanies your resume when applying for a job. It is a formal letter that introduces you to a potential employer and explains why you are interested in the job and how your skills and experiences make you a good fit for the position.

A cover letter should be personalized for each job application and should not simply restate your resume. It should highlight your skills and experiences that are most relevant to the job, and explain how you will add value to the organization. A well-crafted cover letter can help you stand out from other applicants and can increase your chances of getting an interview.

When is Each Used?

A personal statement is typically used for graduate school applications, while a cover letter is used for job applications. However, there may be some overlap in certain situations, such as when applying for a job in academia or research, where a personal statement may be requested instead of a cover letter.

Similarities

Both a personal statement and a cover letter are used to showcase your qualifications and explain why you are a good fit for a program or a position. They are both formal documents that require careful attention to detail and should be tailored to the specific program or position you are applying for.

Differences

The main difference between a personal statement and a cover letter is their purpose. A personal statement is meant to demonstrate your fit for a program and showcase your unique qualifications and motivations, while a cover letter is meant to introduce you to a potential employer and explain why you are interested in the job and how your skills and experiences make you a good fit for the position.

Another key difference is their length. A personal statement is typically longer than a cover letter and may be several pages, while a cover letter is usually one page or less.

Cover Letter Examples

Example 1: marketing coordinator cover letter.

Why this works: This cover letter is tailored to the specific job and company, highlighting the candidate's relevant experience and achievements. The tone is professional and enthusiastic, showing the candidate's passion for the industry and desire to contribute to the company's success.

Example 2: Sales Representative Cover Letter

Why this works: This cover letter focuses on the candidate's sales experience and achievements, emphasizing their ability to meet and exceed targets and build strong relationships with clients. The language is confident and persuasive, showing the candidate's ability to sell themselves and their skills.

Example 3: Human Resources Manager Cover Letter

Why this works: This cover letter highlights the candidate's extensive HR experience and achievements, showing their ability to lead and innovate in the field. The tone is professional and confident, demonstrating the candidate's ability to establish credibility and build relationships with stakeholders.

Example 4: Graphic Designer Cover Letter

Why this works: This cover letter showcases the candidate's design skills and experience, emphasizing their ability to create compelling visuals and drive user engagement. The tone is enthusiastic and passionate, conveying the candidate's love for design and eagerness to contribute to the company's creative vision.

Personal Statement Examples

Example 1: medical school personal statement.

Why this works: This personal statement is focused on the candidate's motivation and passion for medicine, demonstrating their commitment to the field and their desire to make a difference. The language is clear and concise, showing the candidate's ability to communicate their ideas effectively.

Example 2: Law School Personal Statement

Why this works: This personal statement is focused on the candidate's motivation and passion for law, demonstrating their commitment to social justice and their desire to use the law as a tool for positive change. The language is clear and persuasive, showing the candidate's ability to make a compelling argument.

Example 3: MBA Personal Statement

Why this works: This personal statement is focused on the candidate's professional experience and goals, demonstrating their commitment to business leadership and their desire to use the MBA program as a platform for growth and development. The language is clear and results-oriented, showing the candidate's ability to apply their skills and knowledge to real-world problems.

Example 4: Education Personal Statement

Why this works: This personal statement is focused on the candidate's experience and goals as an educator, showing their commitment to teaching, learning, and innovation. The language is clear and enthusiastic, demonstrating the candidate's ability to inspire and motivate both students and colleagues.

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How to write a great cover letter in 2024: tips and structure

A cover letter is a personalized letter that introduces you to a potential employer, highlights your qualifications, and explains why you're a strong fit for a specific job.

Hate or love them, these brief documents allow job seekers to make an impression and stand out from the pile of other applications. Penning a thoughtful cover letter shows the hiring team you care about earning the position.

Here’s everything you need to know about how to write a cover letter — and a great one, at that.

What is a cover letter and why does it matter?

A professional cover letter is a one-page document you submit alongside your CV or resume as part of a job application. Typically, they’re about half a page or around 150–300 words.

An effective cover letter doesn’t just rehash your CV; it’s your chance to highlight your proudest moments, explain why you want the job, and state plainly what you bring to the table.

Show the reviewer you’re likable, talented, and will add to the company’s culture . You can refer to previous jobs and other information from your CV, but only if it helps tell a story about you and your career choices .

What 3 things should you include in a cover letter?

A well-crafted cover letter can help you stand out to potential employers. To make your cover letter shine, here are three key elements to include:

1. Personalization

Address the hiring manager or recruiter by name whenever possible. If the job posting doesn't include a name, research to find out who will be reviewing applications. Personalizing your cover letter shows that you've taken the time to tailor your application to the specific company and role.

2. Highlight relevant achievements and skills

Emphasize your most relevant skills , experiences, and accomplishments that directly relate to the job you're applying for. Provide specific examples of how your skills have benefited previous employers and how they can contribute to the prospective employer's success. Use quantifiable achievements , such as improved efficiency, cost savings, or project success, to demonstrate your impact.

3. Show enthusiasm and fit

Express your enthusiasm for the company and the position you're applying for. Explain why you are interested in this role and believe you are a good fit for the organization. Mention how your values, goals, and skills align with the company's mission and culture. Demonstrating that you've done your research can make a significant impression.

What do hiring managers look for in a cover letter?

Employers look for several key elements in a cover letter. These include:

Employers want to see that your cover letter is specifically tailored to the position you are applying for. It should demonstrate how your skills, experiences, and qualifications align with the job requirements.

Clear and concise writing

A well-written cover letter is concise, easy to read, and error-free. Employers appreciate clear and effective communication skills , so make sure your cover letter showcases your ability to express yourself effectively.

Demonstrated knowledge of the company

Employers want to see that you are genuinely interested in their organization. Mention specific details about the company, such as recent achievements or projects, to show that you are enthusiastic about joining their team.

Achievements and accomplishments

Highlight your relevant achievements and accomplishments that demonstrate your qualifications for the position. Use specific examples to showcase your skills and show how they can benefit the employer.

Enthusiasm and motivation

Employers want to hire candidates who are excited about the opportunity and motivated to contribute to the company's success. Express your enthusiasm and passion for the role and explain why you are interested in working for the company.

Professionalism

A cover letter should be professional in tone and presentation. Use formal language, address the hiring manager appropriately, and follow standard business letter formatting.

How do you structure a cover letter?

A well-structured cover letter follows a specific format that makes it easy for the reader to understand your qualifications and enthusiasm for the position. Here's a typical structure for a cover letter:

Contact information

Include your name, address, phone number, and email address at the top of the letter. Place your contact information at the beginning so that it's easy for the employer to reach you.

Employer's contact information

Opening paragraph, middle paragraph(s), closing paragraph, complimentary close, additional contact information.

Repeat your contact information (name, phone number, and email) at the end of the letter, just in case the employer needs it for quick reference.

Remember to keep your cover letter concise and focused. It should typically be no more than one page in length. Proofread your letter carefully to ensure it is free from spelling and grammatical errors. Tailor each cover letter to the specific job application to make it as relevant and impactful as possible.

How to write a good cover letter (with examples)

The best letters are unique, tailored to the job description, and written in your voice — but that doesn’t mean you can’t use a job cover letter template.

Great cover letters contain the same basic elements and flow a certain way. Take a look at this cover letter structure for ref erence while you construct your own.

1. Add a header and contact information

While reading your cover letter, the recruiter shouldn’t have to look far to find who wrote it. Your document should include a basic heading with the following information:

• Pronouns (optional)
• Location (optional)
• Email address
• Phone number (optional)
• Relevant links, such as your LinkedIn profile , portfolio, or personal website (optional)

You can pull this information directly from your CV. Put it together, and it will look something like this:

Christopher Pike

San Francisco, California

[email protected]

Alternatively, if the posting asks you to submit your cover letter in the body of an email, you can include this information in your signature. For example:

Warm regards,

Catherine Janeway

Bloomington, Indiana

[email protected]

(555) 999 - 2222

2. Include a personal greeting

Always begin your cover letter by addressing the hiring manager — preferably by name. You can use the person’s first and last name. Make sure to include a relevant title, like Dr., Mr., or Ms. For example, “Dear Mr. John Doe.”

Avoid generic openings like “To whom it may concern,” “Dear sir or madam,” or “Dear hiring manager.” These introductions sound impersonal — like you’re copy-pasting cover letters — and can work against you in the hiring process.

Be careful, though. When using someone’s name, you don’t want to use the wrong title or accidentally misgender someone. If in doubt, using only their name is enough. You could also opt for a gender-neutral title, like Mx.

Make sure you’re addressing the right person in your letter — ideally, the person who’s making the final hiring decision. This isn’t always specified in the job posting, so you may have to do some research to learn the name of the hiring manager.

3. Draw them in with an opening story

The opening paragraph of your cover letter should hook the reader. You want it to be memorable, conversational, and extremely relevant to the job you’re pursuing. 

There’s no need for a personal introduction — you’ve already included your name in the heading. But you should make reference to the job you’re applying for. A simple “Thank you for considering my application for the role of [job title] at [company],” will suffice.

Then you can get into the “Why” of your job application. Drive home what makes this specific job and this company so appealing to you. Perhaps you’re a fan of their products, you’re passionate about their mission, or you love their brand voice. Whatever the case, this section is where you share your enthusiasm for the role.

Here’s an example opening paragraph. In this scenario, you’re applying for a digital marketing role at a bicycle company:

“Dear Mr. John Doe,

Thank you for considering my application for the role of Marketing Coordinator at Bits n’ Bikes.

My parents bought my first bike at one of your stores. I’ll never forget the freedom I felt when I learned to ride it. My father removed my training wheels, and my mom sent me barrelling down the street. You provide joy to families across the country — and I want to be part of that.”

4. Emphasize why you’re best for the job

Your next paragraphs should be focused on the role you’re applying to. Highlight your skill set and why you’re a good fit for the needs and expectations associated with the position. Hiring managers want to know what you’ll bring to the job, not just any role.

Start by studying the job description for hints. What problem are they trying to solve with this hire? What skills and qualifications do they mention first or more than once? These are indicators of what’s important to the hiring manager.

Search for details that match your experience and interests. For example, if you’re excited about a fast-paced job in public relations, you might look for these elements in a posting:

• They want someone who can write social media posts and blog content on tight deadlines
• They value collaboration and input from every team member
• They need a planner who can come up with strong PR strategies

Highlight how you fulfill these requirements:

“I’ve always been a strong writer. From blog posts to social media, my content pulls in readers and drives traffic to product pages. For example, when I worked at Bits n’ Bikes, I developed a strategic blog series about bike maintenance that increased our sales of spare parts and tools by 50% — we could see it in our web metrics.

Thanks to the input of all of our team members, including our bike mechanics, my content delivered results.”

5. End with a strong closing paragraph and sign off gracefully

Your closing paragraph is your final chance to hammer home your enthusiasm about the role and your unique ability to fill it. Reiterate the main points you explained in the body paragraphs and remind the reader of what you bring to the table.

You can also use the end of your letter to relay other important details, like whether you’re willing to relocate for the job.

When choosing a sign-off, opt for a phrase that sounds professional and genuine. Reliable options include “Sincerely” and “Kind regards.”

Here’s a strong closing statement for you to consider:

“I believe my enthusiasm, skills, and work experience as a PR professional will serve Bits n’ Bikes very well. I would love to meet to further discuss my value-add as your next Director of Public Relations. Thank you for your consideration. I hope we speak soon.

Tips to write a great cover letter that compliments your resume

When writing your own letter, try not to copy the example excerpts word-for-word. Instead, use this cover letter structure as a baseline to organize your ideas. Then, as you’re writing, use these extra cover letter tips to add your personal touch:

• Keep your cover letter different from your resume : Your cover letter should not duplicate the information on your resume. Instead, it should provide context and explanations for key points in your resume, emphasizing how your qualifications match the specific job you're applying for.
• Customize your cover letter . Tailor your cover letter for each job application. Address the specific needs of the company and the job posting, demonstrating that you've done your homework and understand their requirements.
• Show enthusiasm and fit . Express your enthusiasm for the company and position in the cover letter. Explain why you are interested in working for this company and how your values, goals, and skills align with their mission and culture.
• Use keywords . Incorporate keywords from the job description and industry terms in your cover letter. This can help your application pass through applicant tracking systems (ATS) and demonstrate that you're well-versed in the field.
• Keep it concise . Your cover letter should be succinct and to the point, typically no more than one page. Focus on the most compelling qualifications and experiences that directly support your application.
• Be professional . Maintain a professional tone and structure in your cover letter. Proofread it carefully to ensure there are no errors.
• Address any gaps or concerns . If there are gaps or concerns in your resume, such as employment gaps or a change in career direction, briefly address them in your cover letter. Explain any relevant circumstances and how they have shaped your qualifications and determination.
• Provide a call to action . Conclude your cover letter with a call to action, inviting the employer to contact you for further discussion. Mention that you've attached your resume for their reference.
• Follow the correct format . Use a standard cover letter format like the one above, including your contact information, a formal salutation, introductory and closing paragraphs, and your signature. Ensure that it complements your resume without redundancy.
• Pick the right voice and tone . Try to write like yourself, but adapt to the tone and voice of the company. Look at the job listing, company website, and social media posts. Do they sound fun and quirky, stoic and professional, or somewhere in-between? This guides your writing style.
• Tell your story . You’re an individual with unique expertise, motivators, and years of experience. Tie the pieces together with a great story. Introduce how you arrived at this point in your career, where you hope to go , and how this prospective company fits in your journey. You can also explain any career changes in your resume.
• Show, don’t tell . Anyone can say they’re a problem solver. Why should a recruiter take their word for it if they don’t back it up with examples? Instead of naming your skills, show them in action. Describe situations where you rose to the task, and quantify your success when you can.
• Be honest . Avoid highlighting skills you don’t have. This will backfire if they ask you about them in an interview. Instead, shift focus to the ways in which you stand out.
• Avoid clichés and bullet points . These are signs of lazy writing. Do your best to be original from the first paragraph to the final one. This highlights your individuality and demonstrates the care you put into the letter.
• Proofread . Always spellcheck your cover letter. Look for typos, grammatical errors, and proper flow. We suggest reading it out loud. If it sounds natural rolling off the tongue, it will read naturally as well.

Common cover letter writing FAQs

How long should a cover letter be.

A cover letter should generally be concise and to the point. It is recommended to keep it to one page or less, focusing on the most relevant information that highlights your qualifications and fits the job requirements.

Should I include personal information in a cover letter?

While it's important to introduce yourself and provide your contact information, avoid including personal details such as your age, marital status, or unrelated hobbies. Instead, focus on presenting your professional qualifications and aligning them with the job requirements.

Can I use the same cover letter for multiple job applications?

While it may be tempting to reuse a cover letter, it is best to tailor each cover letter to the specific job you are applying for. This allows you to highlight why you are a good fit for that particular role and show genuine interest in the company.

Do I need to address my cover letter to a specific person?

Whenever possible, it is advisable to address your cover letter to a specific person, such as the hiring manager or recruiter. If the job posting does not provide this information, try to research and find the appropriate contact. If all else fails, you can use a generic salutation such as "Dear Hiring Manager."

Should I include references in my cover letter?

It is generally not necessary to include references in your cover letter. Save this information for when the employer explicitly requests it. Instead, focus on showcasing your qualifications and achievements that make you a strong candidate for the position.

It’s time to start writing your stand-out cover letter

The hardest part of writing is getting started. 

Hopefully, our tips gave you some jumping-off points and confidence . But if you’re really stuck, looking at cover letter examples and resume templates will help you decide where to get started. 

There are numerous sample cover letters available online. Just remember that you’re a unique, well-rounded person, and your cover letter should reflect that. Using our structure, you can tell your story while highlighting your passion for the role. 

Doing your research, including strong examples of your skills, and being courteous is how to write a strong cover letter. Take a breath , flex your fingers, and get typing. Before you know it, your job search will lead to a job interview.

If you want more personalized guidance, a specialized career coach can help review, edit, and guide you through creating a great cover letter that sticks.

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Elizabeth Perry, ACC

Elizabeth Perry is a Coach Community Manager at BetterUp. She uses strategic engagement strategies to cultivate a learning community across a global network of Coaches through in-person and virtual experiences, technology-enabled platforms, and strategic coaching industry partnerships. With over 3 years of coaching experience and a certification in transformative leadership and life coaching from Sofia University, Elizabeth leverages transpersonal psychology expertise to help coaches and clients gain awareness of their behavioral and thought patterns, discover their purpose and passions, and elevate their potential. She is a lifelong student of psychology, personal growth, and human potential as well as an ICF-certified ACC transpersonal life and leadership Coach.

3 cover letter examples to help you catch a hiring manager’s attention

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Personal Statements: Examples, Do's and Don'ts

As the name suggests, a personal statement is unique to everyone, but that does not mean there are not specific personal statement rules and guidelines to follow. Being able to quickly showcase your skills, personality and job fit can be challenging, so we are here to shed some light on structuring a personal statement that’ll make you stand out from the crowd. 

In this guide, we will be looking at how to write a personal statement and the do’s and don’ts. By the end, you should have a better idea of how to structure a personal statement and impress your potential new employers.

💡 Note: We will be covering professional personal statements and not personal statements for University admissions in this article.

What is a personal statement?

Often confused with a cover letter or supporting statement, a personal statement is a small section on various forms of CVs. A personal statement is often no more than a few sentences where you can quickly summarise your skills, experience and job fit into a bitesize paragraph. 

A personal statement gives you the opportunity to briefly sell yourself to your potential employer and showcase why you are the best candidate for the role. It is important to note that not all employers will require a personal statement, but if done correctly they can help set you apart from other applicants. 

What makes a good personal statement? 

As a personal statement is essentially a summary of the rest of your CV and you as a person, you want to ensure you list all the most important things from your CV that are the most relevant to the job you are applying for. You should never use the same personal statement, when applying for multiple jobs you can use a similar statement for each, but it should be tailored to each individual role if possible. 

How to start a personal statement 

Start your personal statement by introducing yourself and set the tone for the rest of your personal statement.

You want to capture the employer’s interest and summarise exactly why you are a perfect fit for the role. Most personal statement examples start with saying the role you are currently in, how much industry experience you have and key achievements or relevant skills and statistics. 

How to finish a personal statement 

A good way to finish your personal statement is to summarise your overall goal or aim when moving forwards towards this job and your career.  This means you have spoken about the past, present and future, in just a few lines and gives the employer a good idea of you and your potential. 

How to finish a personal statement can vary from role to role, but this is a good rule of thumb and will stand you in good stead, as with any application, tailor it to the job, some may call for this, some may not.

Personal statement do’s

• Tailor your personal statement - utilise the job description to help you highlight exactly what the employer is looking for, highlight the skills and experience it calls for. The job description is the blueprint to your personal statement for that role, so try and signpost your abilities from the exact things the employer is looking for.
• Be concise - ensure that you keep your personal statement short and relevant, aim for the maximum of a few lines or around 200 words at most. Find the most important and relevant things that you can say within that word count.
• Highlight you - candidates have a habit of being too generic and not showcasing themselves, it is called a personal statement, so keep it personal to you. Personal does not mean talking about your dog though, but how you personally can succeed at this job.
• Include tangibles - always try to give additional details that add value to your application, for instance, quantifying something always makes it sound better. ‘Increased sales by 35%’ sounds better than just saying ‘increased sales’.
• Hit key points - a good personal statement will be able to give the employer a quick summary of you and entice them to read more or move you forward to the interview stage.
• Get a second opinion - having someone else read over your personal statement can be a real help, they may spot something you haven’t or not understand something the way you had intended. This will help improve your finished personal statement.  

Personal statement don’ts

• Use the same wording - you can actually hurt your own chances if you use an overly generic personal statement. You want to show that you have put effort into your application and impress the employer.
• Make it too long - candidates will often confuse their personal statement with a cover letter, this is a short rundown of you, focus on skills, successes, and statistics, things that can be quickly digested. Grab their attention with your personal statement, but do not bore them with an essay.
• Go too personal - this may sound strange, but remember you are writing a professional application, and not setting up a dating profile. Focus on what you can bring to the company, and how your skills would be perfect for the role.
• Send off your first draft - always read over your personal statement a few times to make sure it flows right and rolls off the tongue. Having a spelling or grammar mistake can ruin your chances of getting the job.
• Be too broad - showing that you understood the job description and are a good candidate for the role can be evident if you have a good personal statement, but being too broad will make you look like you copy and pasted the same response to 20 applications.

What next? 

Now you have a better understanding on how to structure your personal statement to increase your chances of getting your new role, you want to start your job search . Currently at Michael Page, we have over 10,000 live jobs on the site so submit your CV today to become discoverable for new roles added in your industry. 

For more CV and cover letter advice , read through our collective library of articles that’ll help you create a winning CV. 

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Important Differences Between a Personal Statement and a Cover Letter

One is personal, the other is professional. One is abstract, the other is concrete. A personal statement is a succinct essay where you tell your prospective employer about yourself. For example, you can say that you're a good worker. On the other hand, a cover letter highlights your professional experience. Also known as a letter of intent, a cover letter tells an employer that you are the best person for the job because you have this number of years of experience or you led that team to unprecedented success.

Another important difference is how you use these. Place your personal statement in a prominent space on your resumé. Tweak it according to the values and culture of the company you are submitting your resumé to. Conversely, submit your cover letter as a document separate from your resumé.

Both documents relay the value you can bring to a company. However, knowing the distinction between the two can be advantageous so you can use either or both to really show off your skills. Learn how to write a personal statement letter that can perfectly complement your cover letter. Let JobStreet show you how.

A personal statement focuses on you; a cover letter focuses on the job.

The main topic for your personal statement must be yourself in relation to the company you are pursuing. Write about how your educational background shaped you into who you are today. Share general experiences that will show your employer your values and skills Your goal is to show the employer who you are as a person and as a worker.

For example:

"Six months ago, I graduated with a degree in Communications. Now, I am eager to begin a career using what I've learned. In my senior year, I worked as our university paper's editor-in-chief, which we printed and also published online. My work there sharpened my writing, editing, and people skills."

Your cover letter, on the other hand, must focus on how well-suited you are to the position you are applying for. Specify which of your top-tier professional experiences make you the best candidate for the job.

"I am interested in the position of content writer for your company. Currently, I am a writer for Scidev.com; my tasks include monitoring the news daily in developing countries and submitting weekly story pitches to my editor. In just six months, I published 75 articles; 25 of those were shared widely on social media.

I believe this has prepared me to be an efficient and effective content writer."

Read: 5 Ways to Highlight Your Best Personal Qualities in Your Resumé

A personal statement is short; a cover letter, longer.

Keep your statement down to a concise paragraph of five or six sentences. Make sure you include the following:

• Where you currently stand in your career—" Currently, I am an IT professional specialising in cybersecurity. I began my career as a white hat hacker. I hold four certifications in ethical hacking."
• The value you'll bring to any company— "I conduct security assessments on different operating systems, cloud networks, computer systems, and wireless networks. My experience gives me a well-rounded knowledge of various platforms."
• Your career goals— "Looking for a career in cybersecurity where I can apply my skills, and learn more to also be able to develop security software."

Since your cover letter will talk about more specifics about your career goals and qualifications, it can be half a page to a page long; no more. Remember to mention the following:

• The position you are applying for— "I am interested in the position of pre-school English teacher, which you advertised for on JobStreet. "
• How your skills match the skills required by the position— "I hold a bachelor's degree in early childhood education. In the past two years, I have worked directly with toddlers at a pre-school. I adhere to an inquiry-based teaching method, and have excellent written and oral English communication skills."
• Why you are the best person for the job— "I believe my natural connection with children and desire for continuous learning along with them make me well-suited for this job."

Read: CV vs Resumé: Knowing Which One to Use Can Boost Your Chances

A personal statement concludes with a summary of your skills and goals; a cover letter wraps up with a note of thanks.

Let your statement begin and end with why you are an ideal candidate. Stay with this topic—do not introduce the story of a new passion in your conclusion.

"My two years working as an ER intern have not only sharpened my trauma skills. It has also trained me to be self-motivated, compassionate, and reliable. My goal is to use these skills and learn much more as an ER resident."

Conclude your cover letter by thanking your potential employer for their time and consideration. Then include a call to action.

"Thank you for taking the time to consider my application. Your trauma programme is above par, and I hope to be able to contribute to it as a member of your trauma team. My resumé is attached, and I would be happy to share with you any other information you may need."

A personal statement is inherently vague about any job applications since it focuses on you and your work. It gives any potential employers a peek into your persona. On the other hand, a cover letter mentions specifics, and it answers how you fit within the company.

Update your JobStreet profile today so you can begin composing your personal statement and cover letter. Put #WorkNow in your profile to let employers know you are ready to work. Then visit JobStreet's Career Resources Hub for more expert career advice.

At JobStreet, we believe in bringing you #JobsThatMatter. As a Career Partner, we are committed to helping all jobseekers find passion and purpose in every career choice. And as the number 1 Talent Partner in Asia, we connect employers with the right candidates who truly make a positive and lasting impact on the organisation.

Discover Jobs That Matter. Visit JobStreet today.

About SEEK Asia

SEEK Asia , a combination of two leading brands JobStreet and jobsDB, is the leading job portal and Asia's preferred destination for candidates and hirers. SEEK Asia's presence span across 7 countries, namely Hong Kong, Indonesia, Malaysia, Singapore, Thailand, Philippines, and Vietnam. SEEK Asia is part of the Australian Securities Exchange-listed SEEK Limited Company, the world's largest job portal by market capitalisation. SEEK Asia attracts over 400 million visits a year.

About SEEK Limited

SEEK is a diverse group of companies, comprising a strong portfolio of online employment, educational, commercial and volunteer businesses. SEEK has a global presence (including Australia, New Zealand, China, Hong Kong, South-East Asia, Brazil, and Mexico), with exposure to over 2.9 billion people and approximately 27 per cent of global GDP. SEEK makes a positive contribution to people's lives on a global scale. SEEK is listed on the Australian Securities Exchange, where it is a top 100 company and has been listed in the Top 20 Most Innovative Companies by Forbes.

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Are personal statements the new cover letter?

Estimated reading time: 3 minutes

Applying for a job is already daunting enough, but do you know whether you should be using a cover letter or personal statement to get traction?

While there has been a wide array of research completed on how many hiring managers read the coverage, while others scan it in 5-10 seconds. That being said, a well crafted cover letter or tailored personal statement can be the difference you need to stand out from the rest.

Find out the difference between a cover letter and a personal statement, and explore the advantages and disadvantages of both, so you can reach an informed decision for your next application.

Cover letters vs personal statements

Writing a personal statement is more reflective of your professional story, your work ethic and your beliefs. This can be written in a letter format and attached to your CV, but is most commonly included on the CV as a precursor to your job history and experience.

Writing a cover letter is the best course of action if you prefer a formal introduction to a hiring manager before they read your CV. It will typically address how appropriate you are for the role, pull out relevant experience and detail why you want the job.

Related:  How to write an effective CV: best practice tips for job success

What are the advantages of using a cover letter?

•    you can pitch yourself separately from your cv.

Writing a cover letter gives you the freedom to pitch yourself separately from your CV. This is useful because it means having to make fewer amendments to your CV with each job application you make and also gives you the space to go into specific detail—something a CV would not have room to accommodate.

•    You can target it towards the job you’re applying for

Job applications are at their most effective when tailored to the role at hand. Writing a fresh, specific and targeted cover letter for each role you apply for will increase your chances of securing an interview. Try picking out key responsibilities in the job description and matching your skills to them.

•    You can address it to the hiring manager

The function of a cover letter is to be a written introduction to a potential employer. This gives you the valuable opportunity to personalise it with the hiring manager’s name. A survey by Saddleback College showed that 33% of employers expect a tailored CV for job applications.

What are the disadvantages of using a cover letter?

•    it takes longer to apply for a job.

Setting aside time to write a personalised cover letter for each position will take significantly longer than if you were to resort to canvasing with a generic CV. Aside from the time taken to match skills to job roles and pitch effectively, time also needs to be set aside for proof reading and checks to avoid embarrassing mistakes .

•    There’s potential for rambling

Because a personal statement usually sits on a CV, it needs to be a short paragraph to avoid clutter. Cover letters are longer than personal statements, leaving plenty of additional room for unnecessary detail which could result in a loss of reader interest.

What are the advantages of using a personal statement?

•    quicker applications.

Applying for jobs can be a lot faster if you don’t need to type out a personalised cover letter for each role. You will need to amend your CV slightly to showcase relevant experience for the job at hand, but the work is significantly less, leaving you free to apply to multiple opportunities in half the time.

•    Shows your passion

A personal statement is designed to show passion for a career path and tell more of a personal story. It departs from the formality of a cover letter and so gives an employer a much better feel for your career goals and whether you are a fit for company culture.

•    Demonstrates skills in concision

A CV may demonstrate an ability to tailor content to a specific readership, but a personal statement is an excellent display of the ability to give relevant information in a concise way. Because you have limited space, you’ll need to be selective about the information you include.

What are the disadvantages of using a personal statement?

•    more cv tweaking.

Although a CV will always require some degree of editing to make it appropriate for each role, relying solely on a personal statement means much more editing on your part. This leaves more room for errors and accidents in a place where information is at its most crucial.

•    Too generic

Passion and cultural fit may be high on many hiring managers’ agendas, but so is candidate relevance. Personal statements tend to remain far too generic, and so fail to give the full picture as to how well your experience and skill set fit role requirements.

Your CV is an essential part of your job search process. Our advice on CVs and cover letters will help you avoid common CV mistakes and write the perfect cover letter to create a winning job application.  If you’re looking for interview tips, visit our interview advice section .

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If you’re zipping through the documents  in your CS&A candidate file, checking “to-be-completed” items off a list ( resume : check. transcripts: check. references : check.), you might pause when you come to the personal statement. Burdened by personal and professional commitments (those papers aren’t going to grade themselves), you might decide that you can skip it. You’ll be sending cover letters to each school that interests you anyway. And how different can the two documents be?

If this is the way you’re thinking, you’re missing an opportunity to demonstrate who you are without the constraints of addressing a particular school. Here are some key differences between a cover letter and a  personal statement —both important parts of your candidate file.

1. Cover Letter = Them. Personal Statement = You

While to a certain extent every document you submit during your application process is for and about the school to which you’re applying, the cover letter presents a more direct opportunity to specify the attributes of a particular school that align with your past successes and future plans.  The inherent vagueness of the personal statement allows you to discuss yourself more generally, without having to fit into the mold of a specific school.

2.  Presenting All Tiers of Your Experience

We all have them: the “top tier” experience in our resumes. These are the positions with the best titles, the coolest opportunities, the real “turning points” in our careers. When you’re writing a cover letter, you need to address your top tier experiences, as well as any experience you’ve had that’s directly related to the opportunity at hand. That’s a lot of showcasing to do in one page.

Your personal statement provides an opportunity to highlight some of your “second tier” experiences—the ones that may have lasted for a shorter time or occurred years ago, but that may have made a real difference in the formation of your career. Your personal statement should complement—not completely echo—your cover letter. The two documents together allow you to flesh out some parts of your history that you may have had to rush by submitting solely a cover letter.

3.  Hook ’em With a Story

Blank space on a cover letter is precious: you need to seamlessly condense your life story and catch your reader’s attention in a page or less. There’s not much room for the “softer” elements of presentation, like an anecdote that explains why you began teaching or a story that embodies why you love what you do.

There is room for that, however, in your personal statement. You have more room for creativity when you’re complementing—not highlighting—your accomplishments, and this creativity can create a rounder portrait of who you are.

4.  Personality

The personal statement is just that: personal. It’s an opportunity to demonstrate your personality, tone of voice, and outlook in a very real way. Spend some time writing it and making it excellent: in the initial stages of your job application, the personal statement will do a lot of the heavy lifting in answering questions about what kind of educator and person you are. Whether you make it funny, touching, or smart, be sure to make it yours.

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West Sharon 10/12/2020 at 9:18am

Extension of your professional goals: Some statements for job applications may include specific reference to your goals and how the position can help you achieve those goals. For a university personal statement, reinforce how the school s mission or coursework can prepare you for a career. In both types of statements, consider discussing relevant short- and long-term goals, such as what you hope to achieve in the school or position and where you see yourself in 5-10 years. Summary of your personal statement: A brief summary of the main points in your statement can be an effective strategy for a one-sentence conclusion or one sentence of a larger conclusion. Be sure to connect your achievements, experiences and skills directly to your future contributions with the company or university.

Judith Hansen 9/25/2023 at 8:00am

It’s great that I found this article. I am in need of a statement of purpose writer and I decided to use a statement of purpose writer because I have never written one before. I don’t really know what they are about. Your article helped me to better understand what they are for.

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Learning English with Oxford

The latest language learning tips, resources, and content from oxford university press., how to write an outstanding personal statement, job application, or cover letter + examples.

• by Oxford University Press ELT
• Posted on July 5, 2021 May 16, 2023

Writing about yourself can feel uncomfortable, but you NEED to master it. Follow these top tips to bag that place at university, or to secure that dream job.

• List ALL of your achievements, experience, and personal qualities

It sounds easy, but it’s often not. Remove distractions, grab your laptop or notepad, and write down EVERY skill you’ve acquired, experience you’ve gained, and achievement you’ve celebrated. Write it down even if you’re unsure whether it’s worthy of note.

These notes are an immensely valuable resource to refer to when writing your application. Look at the requirements of the role you’re applying for, then transfer the skills and achievements across from your notes that demonstrate those values. This will form the basis of your writing.

• Use positive adjectives but avoid clichés

Obviously, you should try to present yourself in the best possible light. However, there are some adjectives or phrases that have been overused and no longer carry any real meaning amongst recruiters. Try not to overuse words such as motivated , flexible, and independent . You may possess these traits, but it is better to demonstrate how you may be motivated, flexible and independent with examples from previous experience. Instead, use words that show you have a quality.

Here are some of our favourite alternative positive adjectives:

For example.

Instead of : ‘A hard-working and motivated individual with excellent skills and work experience.’

You could write : ‘An innovative and ambitious Graphics Designer with two years experience in a creative marketing agency.’

• Use action verbs

It’s important to back up your claims with real-world examples, by for example stating any previous experience or responsibilities you had in a certain field. When doing this, use powerful action verbs to make an impact. Action verbs represent an action that is taking place, or has taken place in the past, they can transform your simple achievements into huge events that can’t be missed by a recruiter. If you are applying for a job, it’s useful to read the job description carefully and make sure to pick action verbs that highlight specific accomplishments that are relevant to the job.

Some of our favourite action verbs are:

• Implemented

Instead of: ‘Responsible for increasing sales.’

You could write: ‘Developed a new sales strategy which generated $5000 in revenue for our new line of products.’

• Use numbers when describing your achievements

No matter how powerful a verb or adjective may be, it will never be quite as strong as an indisputable fact. By adding numbers to relevant sentences, it can make an achievement more powerful as recruiters can see exactly how impressive it was. Not all achievements are quantifiable but using facts and figures where possible will provide more value to your resume or application.

Instead of : ‘Added value to the company by saving them money.’

You could write : ‘Saved the company £10,000 a year, over a period of three years, by developing an efficient cost-saving marketing programme.’

• Use first-person, but omit personal pronouns

Resumes and job applications should be composed using the first person, meaning that it is written as though you are talking about yourself. However, it is best practice to leave out the personal pronoun (‘I’, ‘my’, and ‘me’) in the sentences you use. This may feel unfamiliar but is usually referred to as ‘first-person implied’.

Instead of: ‘I provided personal assistance and operational support to General Manager.’

You could write : ‘Provided personal assistance and operational support to General Manager.’

So those are our top 5 pieces of advice to help you write the best possible personal profile, cover letter, application, etc. If we were to add one more it would be to check, check, and check again your spelling and grammar before sending.

Want more content like this? Have any more tips that you’d like to share? Please do let us know in the comments below.

Katie Ballard  is Assistant Marketing Manager in the ELT Division at Oxford University Press. Having graduated in English, she holds a TEFL qualification and spent time teaching English at a university in China for the Birmingham Institute of Fashion and Creative Art.

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Author: Oxford University Press ELT

Every year we help millions of people around the world to learn English. As a department of the University of Oxford, we further the University’s objective of excellence in education by publishing proven and tested language learning books, eBooks, learning materials, and educational technologies. View all posts by Oxford University Press ELT

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PracticeMatch Physician Articles

• Cover Letters vs. Personal Statements

Cover Letters vs. Personal Statements Crystal Carter

Not sure how to distinguish cover letters from personal statements? We’re here to help! We’ll break down the parts of each piece of content, as well as what they’re used for. Cover letters and personal statements are both used in many different settings, and both of them serve different purposes. If you’re planning to apply to residency or fellowship, you will need a personal statement, where a cover letter is required when applying for jobs. In the event that you need assistance writing your personal statement, we have written an article about it. You can access that article here .

Cover Letter A cover letter serves the purpose of establishing your qualifications for a position for which you may have applied. Cover letters tend to be more formal and introductory. Your cover letter should be used to expand upon the experience listed on your Curriculum Vitae (CV). Most people make the mistake of writing their cover letter about how the company could help them advance their career, rather than writing about how the company would benefit from hiring them. Your cover letter should not only be about selling your skills to a company, but you should explain how your skills could benefit that company. It is important to tailor your cover letter to each position that you apply for. As easy as it is to go in and replace the company name and job title before submitting a job application, you should also take the time to change the skills and experiences you have included so that they fit the position you’re applying for. Keep in mind that while including your skills and experiences in your cover letter is beneficial, you should make sure that you include the information that best fits the description of each position. Below are some things you should remember when writing your cover letter:

• Highlight the right experiences
• Showcase your skills
• Don’t focus too much on your education
• Avoid apologizing for any missing experience
• Consider including testimonials from your colleagues and supervisors
• Don’t be too formal – an excessive amount of formality makes you seem robotic

Personal Statement If you’re applying for medical school, you will need a personal statement. Personal statements are less formal and more flexible than cover letters. When writing your personal statement, there is no such thing as a “perfect topic”, nor will you have an “aha moment”. You should focus on writing about the experiences that helped you decide on a specialty, and you could even discuss other specialties that you considered. It is also important that you use identifying information in your story to avoid the risk of writing a personal statement that someone else could’ve written. Your personal statement should make you stand out rather than blend in, and should have quality and depth, and be personal and unique to you.

Here are some important reminders for your personal statement:

• Introduce your personal statement with a unique observation or idea that you will further develop in subsequent paragraphs
• Demonstrate the qualities that make you distinct by choosing experiences that highlight your best characteristics
• Show instead of tell – use a story to talk about your qualities
• Explain ways that you intend to help patients, or reasons you want to help patients
• Maintain the focus of your personal statement on the main character – you!
• Explain your thought process, critical thinking, and decision-making abilities
• Use identifying information to write a personal statement that could have only been written by you

Now that you know the difference between cover letters and personal statements, you’re reading to prepare yourself for medical school! If you find that there’s something we missed or something you would just like to share, please reach out to us at [email protected] – we love to hear from you!

Crystal Carter,  Content Marketing Specialist You can stay connected with me on  LinkedIn  for all of the latest PracticeMatch articles and upcoming events.

References:

https://www.shemmassianconsulting.com/blog/medical-school-personal-statement-analysis https://linguaholic.com/linguablog/cover-letter-vs-personal-statement/  

Personal Statement vs. Cover Letter: What’s the Difference?

When applying for a job or academic program, you may encounter requirements for both a personal statement and a cover letter. Although these documents might seem similar at first glance, they serve distinct purposes and require different approaches. Understanding the differences between a personal statement and a cover letter is crucial for crafting effective application materials that showcase your strengths and qualifications.

The Purpose of a Personal Statement

A personal statement is a narrative essay that provides insight into your background, experiences, goals, and motivations. This document is typically required for academic programs, scholarships, or specific job applications that seek a deeper understanding of the applicant’s personal and professional journey.

Key Components of a Personal Statement

Introduction:.

• Introduce yourself and provide a brief overview of your background.
• Highlight key experiences that have shaped your goals and aspirations.
• Discuss your academic achievements, professional experiences, and relevant skills.
• Explain your motivations for pursuing the specific program or position.
• Share personal anecdotes or stories that illustrate your dedication and passion.

Conclusion:

• Summarize your main points and restate your enthusiasm for the opportunity.
• Emphasize how the program or position aligns with your long-term goals.

A well-crafted personal statement should be reflective and introspective, offering a comprehensive view of who you are beyond your resume .

The Purpose of a Cover Letter

A cover letter , on the other hand, is a professional document that accompanies your resume when applying for a job. Its primary purpose is to introduce yourself to the employer, highlight your relevant qualifications, and express your interest in the position.

Key Components of a Cover Letter

• Include your contact information, the date, and the employer’s contact details.
• Use a formal salutation to address the hiring manager.
• Mention the position you are applying for and how you found out about it.
• Provide a brief overview of your background and relevant experience.
• Highlight specific skills, experiences, and accomplishments that make you a strong candidate for the position.
• Explain how your qualifications match the job requirements.
• Use concrete examples to demonstrate your achievements and contributions in previous roles.
• Reiterate your enthusiasm for the position and the company.
• Express your willingness to discuss your application further and provide contact information for follow-up.

A cover letter should be concise and focused, clearly linking your qualifications to the job requirements and demonstrating your understanding of the company’s needs.

Key Differences Between Personal Statements and Cover Letters

1. audience and purpose.

• A personal statement is often used in academic contexts and focuses on your personal journey, goals, and motivations.
• A cover letter is used in professional contexts and focuses on your qualifications and fit for a specific job.

2. Content and Tone

• Personal statements are more narrative and introspective, offering a deeper insight into your character and aspirations.
• Cover letters are more formal and concise, emphasizing your professional achievements and skills.

3. Structure and Length

• Personal statements can be longer and more detailed, typically ranging from one to two pages.
• Cover letters are usually one page in length and follow a structured format with distinct sections.

4. Approach

• Personal statements allow for more creativity and storytelling, enabling you to share personal anecdotes and experiences.
• Cover letters require a direct and focused approach, highlighting your professional qualifications and how they align with the job.

Understanding the differences between a personal statement vs. cover letter is essential for creating compelling application materials. While both documents aim to present you in the best light, they serve different purposes and require distinct approaches. A personal statement delves into your personal and professional journey, offering a comprehensive view of your goals and motivations. In contrast, a cover letter highlights your relevant qualifications and demonstrates your fit for a specific job. By tailoring each document to its intended purpose, you can effectively showcase your strengths and increase your chances of success in both academic and professional pursuits.

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Understanding the differences between a personal statement and a cover letter is essential for creating compelling application materials.

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How to Start a Cover Letter: 30 Creative Opening Sentences Recruiters Will LOVE

Wondering how to start a cover letter? Traditional cover letter wisdom might tell you to begin with something like, “Dear Hiring Manager, I am writing to apply for the marketing manager position with the Thomas Company.” But we say: A cookie cutter cover letter intro feels as outdated as a Hotmail address.

A cover letter is your chance to introduce yourself to a hiring manager—who you are, what you have to offer, and why you want the job—but you have an extremely limited amount of space to do it. If you really want to get noticed, you’ve got to start right off the bat with something that grabs your reader’s attention.

What do we mean? Well, we won’t just tell you, we’ll show you. Keep reading to find tips on how to start a cover letter, along with 30 creative cover letter opening lines and sentence examples.

Still looking for that perfect next role? One of these open jobs on The Muse just might be the one »

5 tips on how to start off a cover letter

Here are a few pointers to guide you as you use our example cover letter openings—we’re getting there, we promise!—to craft your own:

1. Avoid boring or overused openers

Recruiters have read cover letters that start with lines like “I’m excited to apply for the front-end engineering position,” or “Your job posting on The Muse prompted me to…” so often they could wallpaper their homes with them. While those are OK and still acceptable, you'll have a better shot at impressing potential employers with a less cliché opening line.

2. Be lively and personable

People like reading interesting, engaging stuff—the kind that paints a picture, tells a story, and maybe even makes them smile. People like it when you’re human, genuine, and memorable. So figure out something about yourself and your background that relates to the company or position you're interested in, and use that to build a connection.

3. Show what you bring the company

You’ll get more into the details after your opening paragraph, of course. But your cover letter opener should still tell the reader, “This person can do something for us,” rather than, “This job would really help them.”

4. Stick to the point

Your opener, while creative, should still be relevant to the job. Don’t begin by highlighting an unrelated accomplishment or recounting an anecdote that never connects back to why you’re applying for the job. Part of writing an effective cover letter is curating key information that relates to that specific job opportunity and shows the reader that you're a good fit for the role.

5. Don't start with “To Whom It May Concern”

Find an alternative to “ To Whom It May Concern .” Seriously, banish those five words from your cover letter vocabulary forever. Nowadays, this phrase is seen as outdated, overused, and even rude—especially when better options exist.

30 cover letter opening sentence examples

We’ve come up with 30 creative cover letter opening sentence examples and separated them by the method they use to grab the reader’s attention. We don’t recommend copying and pasting because, well, your cover letter should be unique to your stories, background, and interests.

But you can most definitely use these examples to get inspired for your next application. (If you’re looking to see what an entire cover letter might look like, check out our article on the best cover letter examples for every type of job seeker .)

Start with passion

Employers want to hire people who care about what they’re doing. If you start your cover letter off talking about your passions and how they relate to the job, you’re telling the reader that you’ll be an engaged and motivated employee who’s likely to stick around. Plus, it’s a good way to tell the company a bit about who you are as a person right off the bat. Just be honest and realistic.

If truly loving data is wrong, I don’t want to be right. It seems like the rest of the folks at [Analytics Company] feel the same way—and that’s just one of the reasons why I think I’d be the perfect next hire for your sales team.

I’ve been giving my friends and family free style advice since I was 10, and recently decided it’s time I get paid for it. That’s why I couldn’t believe it when I found an open personal stylist position at [Company].

After about three years of trying out different roles at early-stage startups around San Francisco, watching more “ find your passion “ keynotes than I’d like to admit, and assuring my parents that, yes, I actually do have a real job, I’m starting to come to terms with the fact that I’m happiest when I’m doing two things: writing great content and getting it out into the world.

The other day, I took a career assessment , which told me I should be a maritime merchant. I’m not quite sure what that is, but it did get me thinking: A role that combines my skills in business development with my lifelong passion for the ocean would be my absolute dream. Which is how I found this role at Royal Caribbean.

As a kid, I once gave up a day of a family vacation to transport an injured lizard I found by our hotel two hours each way to the nearest animal hospital (and talked my dad into driving me pre-GPS!). When I was a bit older, I found out I could care for animals every day for a living, and I’ve been working toward that goal ever since.

I am constantly checking my LinkedIn, Facebook, Twitter, and Instagram feeds—and not because of FOMO. Because I’m someone who wholeheartedly believes in the power of sharing ideas in online communal spaces, and I’m positive that I can help spark meaningful conversations as your next social media assistant.

When I was growing up, I wanted to be one of those people who pretend to be statues on the street. Thankfully, my career goals have become a little more aspirational over the years, but I still love to draw a crowd and entertain the masses—passions that make me the perfect community manager.

Start with admiration

Companies often want to hire people who already know, love, eat, and sleep their brand. What better to kick off your cover letter than a little flattery? Of course, remember when you’re telling a company why you love it to be specific and genuine. Because while everyone likes a compliment, no one likes obvious self-serving B.S.

I pretty much spent my childhood in the cheap seats at Cubs games, snacking on popcorn and cheering on the team with my grandfather. It’s that memory that’s shaped my career—from helping to establish the sports marketing major at my university to leading a college baseball team to an undefeated season as assistant coach—and what led me to apply for this position at the Chicago Cubs.

It was Rudy, my Golden Retriever, who first inspired me to apply to your operations assistant opening—not only have we used your app to find other dogs to play with in our neighborhood, he’s really excited about the prospect of coming to work with me every day. As I learned more about how [Company] is using modern tech to help pets thrive in cities, I couldn’t help but get excited to be part of it, too.

Example 10:

When I was seven, I wanted to be the GEICO gecko when I grew up. I eventually realized that wasn’t an option, but you can imagine my excitement when I came across your events manager position, which would have me working side by side with my favorite company mascot.

Example 11:

When I attended SXSW for the first time last month, I didn’t want to leave. So I decided I shouldn’t—and immediately went to check out job openings at the company.

Example 12:

If I could make the NYC apartment rental process better for just one person, I would feel like the horrors of my recent search would all be worth it. So a customer service role at [Apartment Search Company], where I could do it every day? I can’t think of anything more fulfilling.

Example 13:

[Vacation Rental Company] is synonymous with luxury and escape, known for spaces that inspire. I’ve felt this firsthand every time I’ve stayed at one of your properties—whether I was throwing a bachelorette party or working from home in a new locale—and I would love the chance to contribute to this reputation as your destination manager.

Example 14:

I was an hour out from hosting my first big dinner party when I realized I had forgotten to pick up the white wine. In a panic, I started Googling delivery services, and that’s when I first stumbled across [Delivery Service Company]. I’ve been hooked ever since, so I couldn’t help but get excited by the idea of bringing this amazingness to nervous hosts like me as your next social media and community manager.

Example 15:

Though I’m happily employed as a marketing manager, seeing the job description for your company’s PR director position stopped me in my tracks. I’ve been wearing your glasses for many years, and have always been impressed by the way the company treats its customers, employees, and the community at large.

Example 16:

A group of us IT folks were sitting around talking about our favorite Pacific Northwest companies this morning (coincidentally, over coffee). As you might figure, Starbucks was among the first names that came up. What makes you such a standout among Seattle-based corporations? Here’s the list we compiled:

Start with accomplishments

For any given job, you’re going to be competing with a lot of other job seekers—presumably, a lot of other similarly qualified people. A great way to stand out in your cover letter is to highlight something about yourself—a character trait, an accomplishment, a really impressive skill—that’ll quickly show how you stand out.

Example 17:

My last boss once told me that my phone manner could probably defuse an international hostage situation. I’ve always had a knack for communicating with people—the easygoing and the difficult alike—and I’d love to bring that skill to your open office manager position.

Example 18:

Among my colleagues, I’m known as the one who can pick up the pieces, no matter what amount of you-know-what hits the fan. Which is why I think there’s no one better to fill this customer service leader position.

Example 19:

Last December, I ousted our company’s top salesperson from his spot—and he hasn’t seen it since. Which means, I’m ready for my next big challenge, and the sales manager role at your company is exactly what I’m looking for.

Example 20:

After spending three years managing the internal communications for a 2,000-person company, I could plan a quarterly town hall or draft an interoffice memo in my sleep. What do I want to do next? Put that experience to work as a consultant for executives looking to level up their communications strategy.

Example 21:

While you won’t find the title “community manager” listed on my resume, I’ve actually been bringing people together online and off for three years while running my own blog and series of meetups.

Example 22:

If you’re looking for someone who can follow orders and doesn’t like to rock the boat, I’m probably not the right candidate. But if you need someone who can dig into data, see what’s working (and what’s not), and challenge the status quo, let’s talk.

Example 23:

I recently relocated my family to Texas. As we neared our new home, I noticed with intrigue the many wind turbines dotting the landscape. Suddenly, it hit me: “This is the career for me.” After unloading the moving van, I promptly researched companies in this sector that may benefit most from a skilled field engineer with expert electromechanical skills. And I discovered that [Company] is where I want to be.

Example 24:

You might be wondering what a 15-year veteran of the accounting world is doing applying to an operations role at a food startup. While I agree the shift is a little strange, I know you’re looking for someone who’s equal parts foodie and financial expert, and I think that means I’m your person.

Example 25:

Over the last 10 years, I’ve built my career on one simple principle: Work smarter. I’m the person who looks for inefficient procedures, finds ways to streamline them, and consistently strives to boost the productivity of everyone around me. It’s what’s earned me three promotions in the supply chain department at my current company, and it’s what I know I can do as the new operations analyst for [Company].

Start with humor and creativity

OK, before you read any of these, we have to stamp them with a big, blaring disclaimer: Do your homework before trying anything like this—learn everything you can about the company and the hiring manager to gauge whether or not they’d appreciate some comedic relief or a bit of snark. If it seems like they would, it’s a great way to make them smile (then call you). If they don’t? Try a different approach.

Example 26:

Have you ever had your mom call five times a day asking for a status update on how your job search is going, and then sound incredulous that you haven’t made more progress since the last phone call? That’s my life right now. But I’m hoping that soon my life will revolve around being your full-time social media manager. The good news is, I bring more to the table than just an overbearing mom. Let me tell you more.

Example 27:

Thank you so much for offering me the marketing manager position at [Company]! I wholeheartedly accept. OK, I know we’re not quite there yet. But if we were, here are just a few ideas for what I would do once in the role.

Example 28:

I considered submitting my latest credit card statement as proof of just how much I love online shopping, but I thought a safer approach might be writing this cover letter and describing all the reasons I’m the one who can take [E-Commerce Company]’s business to the next level.

Example 29:

I never thought that accidentally dropping my iPhone out of a second story window would change my life (it’s a funny story—ask me about it). But thanks to my misfortune, I discovered [Phone Repair Company]—and found my dream job as an expansion associate.

Example 30:

If we were playing “Two Truths and a Lie,” I’d say: I’ve exceeded my sales quotas by at least 20% every quarter this year, I once won an international pie-eating contest, and I have an amazing job at [Company]. The last, of course, is the lie. For now.

Frequently asked questions

How do you start off a cover letter.

When unsure how to open a cover letter, a good rule of thumb is to steer clear of clichés or overused opening lines. Instead, start by highlighting a passion or accomplishment relevant to the company or role you're applying for. You could also mention something about the company that caught your attention. Get creative, but keep it professional and make sure your narrative makes sense in that context.

How to start a cover letter greeting?

Try to find the hiring manager's name on LinkedIn or the company's website and address them directly, like “Dear Jane Doe”. If you can't find their name, “Dear Hiring Manager” is a good alternative. Avoid using “To Whom It May Concern” as it sounds outdated and impersonal.

How do I introduce myself in a cover letter?

Introducing yourself in a cover letter is straightforward: just share a bit about yourself. For example, “I'm a copywriter with seven years of experience in online content writing. At least officially. Since my first year of college I've been working on personal projects and keeping a track record of my accomplishments throughout the years.” No need to repeat your name since it's already in your contact information at the beginning of the letter.

How to start a cover letter without a name?

If you don't know the name of the person receiving your cover letter, start with “Dear Hiring Manager” or similar. Other possibilities include: “Dear Hiring Team”, “To the Hiring Team”, “To the Hiring Team”, “Dear Recruiter/Recruiting Team”, or “Dear Hiring Committee” if your industry evaluates cover letters and applications through a board.

Jenny Foss , Erica Breuer , Regina Borsellino , Amanda Cardoso also contributed writing, reporting, and/or advice to this article.

How to Start a Cover Letter To Keep Recruiters Reading

Customers Interviewed by:

Writing a good cover letter starts with the first word, so you need to know how to start a cover letter right.

Starting a cover letter on the right note is crucial to grab the recruiter’s attention. Whether you’re struggling with a blank document or have a solid foundation, a cover letter needs a punchy opening to make an impact on the hiring team.

What are the key ingredients to starting the perfect cover letter?

Here’s what we’ll cover in this article:

• What to include in your cover letter header.
• How to start a cover letter greeting.
• How to write an impressive cover letter opening paragraph.
• How to start a cover letter off strong.
• Examples of how to start a cover letter.

Each puzzle piece of your cover letter opener creates a detailed picture of who you are as a candidate. It proves to the recruiter that you’re worth contacting for a job interview . Make a standout first impression with your cover letter by including:

• A header with your contact information.
• A personalized greeting.
• A powerful opening statement.

Create your cover letter with AI to customize it for the job description. Optimize your cover letter and resume with Jobscan to get more interviews.

What to include in a cover letter header

The top of your cover letter should include a header with your critical contact information, like:

• Your name and professional title.
• Your phone number.
• Your email address.
• Your LinkedIn profile link.

You can also include other relevant links. These could be to your portfolio website, GitHub, Medium profile, or other industry-specific resources. They will help the recruiter understand your skills.

Include the date, the recipient, the company name, and the address or location of the organization. (This will depend on whether it’s an in-person, hybrid, or remote environment.)

Below is an example of a cover letter including personal information in the header with the date and company information below. This example was created with the Jobscan Cover Letter Generator .

Use our Cover Letter Generator to save yourself time writing your cover letter. The header section will auto-populate based on your resume, so all the details match perfectly.

How to write a cover letter greeting

If you usually start your cover letters with “Dear Sir/Madam” or “To whom it may concern,” it’s time to reinvent your greetings. Not only is this a boring way to start a cover letter, it can come across as lazy.

With a little investigation, it’s easier than ever to find the names of the recruiters or hiring teams. By taking a little time, you can personalize your greeting to boost your chances of a recruiter reading your cover letter from start to finish.

Beat out the 84% of job seekers who don’t find the hiring manager’s name to personalize their applications and go the extra mile.

How can you find the right person to address in your cover letter?

Turn to LinkedIn or the organization’s website.

On LinkedIn, you can either search for the company’s recruiter or talent acquisition team members. Or you can go to the “People” tab of their LinkedIn page to explore the current employees.

Suppose you’re looking for a job at PCL Construction and want to find the name of the recruiter who will likely be reading your cover letter. You can go to the search bar and find the recruiter managing that department by city.

With just a quick search, you’ll find the hiring team members in charge of the role you’re applying for!

You can also go directly to a company’s website and look for the “Team” or “About Us” page for information.

Targeting a greeting to a specific person is easier to do in smaller organizations. If you’re applying for a role at a large company, you can still write an engaging but more general greeting on your cover letter, such as:

• Dear [Department] Hiring Manager,
• Dear [Department] Team,
• Dear [Director of or Head of] Department,
• Dear [Company Name] Hiring Manager,

How to write a powerful cover letter opening paragraph

Recruiters spend just seven seconds scanning a candidate’s application , so it’s critical to capture their attention in the first line.

Be concise in your cover letter and choose your words with the desired impact in mind. Avoid falling into the old traps of opening your cover letter by stating what role you’re applying for and how you found it. Remember, you have a precious few seconds to illustrate how you can help the organization fulfill its needs, so make every sentence count.

Read the examples below and ask which one will have a greater impact on employers.

“I am thrilled to apply for the Research Analyst position at YouGov, where my experience in leading market research projects that boosted client engagement by 25% and my expertise in data interpretation have consistently delivered actionable insights and strategic recommendations. Using my skills in analyzing primary research data, I’m looking forward to helping your organization make data-backed decisions to drive growth and profitability in your projects.”

“I am excited to apply for the Research Analyst position at YouGov, an esteemed global online research company well-known for its accurate data and market insights. With my background in managing market research projects, interpreting data, and delivering actionable recommendations, I believe I can contribute significantly to your team.”

The point of your cover letter isn’t just to restate your skills from your resume . You need to prove the impact of your skills and how you’ll bring that impact to the organization.

It’s not about you, it’s about the company’s needs.

Tips for writing a strong cover letter opener

Now that you know what puzzle pieces you need to start a cover letter right, here are some tips to help wow the recruiter with its content.

1. Let your enthusiasm and passion shine through

Your resume illustrates your skills and qualifications , but your cover letter is the place to tell a story. Share what company qualities excite you, what draws you to the organization’s mission or values, and what direct experience you have with the company’s product or service.

Communicating your enthusiasm gives the recruiter an idea of how engaged and dedicated you’ll be to your performance.

With over five years of hands-on experience in property management, I am deeply passionate about creating exceptional living experiences for residents. Your industry-leading services and premium standards in property management systems make me excited about the opportunity to bring my dedication and expertise to your esteemed team.

2. Mention any mutual connections

If you have a professional connection in the company or were referred to a position, name-drop that connection at the top of your cover letter. A connection can help boost your chances of getting an interview, especially if that person can act as a reference.

Give your connection a heads-up if you discovered the opportunity on your own without a referral. That way, if they’re asked about you informally by the hiring team, they’ll know to expect questions.

If you want to give your cover letter a boost with a connection, you can reach out to someone in the company before you apply. Be genuine and try to connect with someone on the team you would be working with. Ask an authentic question or reach out to discuss their experience in the company. Tell them you want to apply for an opening. But don’t try to reach out to anyone just to get a name to plug in your cover letter. It can come across as disingenuous.

My interest in the Health Systems Analyst role was significantly piqued after speaking with Jane Doe, an eHealth Policy Analyst at your organization. Jane highlighted the cutting-edge technology initiatives and collaborative atmosphere within your IT department, which align perfectly with my 7 years of experience in healthcare IT, focusing on electronic health records (EHR) systems and data security.

3. Incorporate your company research

Writing a compelling cover letter requires that you do some research to show the recruiter that you’re aligned with the company’s values, mission, and culture. You need to express to the recruiter why you want to work at their specific organization .

Keep an eye on industry news and learn about the company’s latest projects. By incorporating details about what the organization is currently achieving, you position yourself as a better interview candidate over other applicants.

Your recognition as an industry leader, demonstrated by winning the Best Employer Award for three consecutive years and your successful launch of the community outreach initiative, highlights [Company Name]’s dedication to both employee well-being and social responsibility. I have a track record of increasing employee satisfaction by 20% through strategic wellness programs and look forward to contributing to your continued success.

4. Highlight your most impressive achievement

A well-written resume illustrates your achievements , but your cover letter is the best vehicle to add context and tell a compelling story to show off your impact. You can directly tie it into the role you’re applying for and help the recruiter forge connections between what you have accomplished in the past to what you can achieve for the future—particularly for their company.

In my previous role as a project manager at Apex Management Co, I spearheaded a comprehensive cost-reduction initiative that saved $500,000 annually by optimizing supply chain operations and renegotiating vendor contracts. This accomplishment directly relates to the efficiency and budget management skills required for the Operations Manager position at your organization, where I am eager to contribute to your mission of streamlining processes and enhancing operational efficiency.

5. Clearly state your unique value

In a sea of applicants, it can feel difficult to set yourself apart. But the truth is, no one has the same combination of experience or skills you do. The key to standing out is learning how to frame your unique value to solve a company’s problems. Expand on the key skills listed in the job description and draw on your research of the organization to explicitly spell out how you’ll benefit the team.

With a unique blend of creative and technical skills, I designed a user interface for the HealthCo App that increased user engagement by 40% through user-centered design principles and rigorous usability testing. I am looking forward to bringing this expertise to your organization as a UX Designer, addressing your need for more engaging and intuitive user experiences, particularly as you expand your digital offerings.

6. Keep your cover letter short

Remember that you want the recruiter to read your cover letter from start to finish, so make sure every sentence is meaningful and cut out the fluff. There should be plenty of white space to break up the text and not overwhelm the reader.

Reference our cover letter examples for inspiration on crafting the perfect cover letter.

Let AI write your cover letter for you

Jobscan’s premium Power Edit includes a cover letter generator that harnesses the power of AI to write a customized cover letter based on your tailored resume and the job description. With one click, you’ll generate a cover letter that follows best practices.

You can use it as a framework to defeat blank page syndrome and include anecdotes, details about your mutual connections, and bits of information from your research to impress the hiring team. You can make any alterations in Power Edit and download the PDF when it’s done and ready to be attached to your tailored resume.

Key takeaways

Your cover letter could be the key to landing the interview. By following these essential tips on how to start a cover letter, you’ll capture the attention of the hiring team from the first sentence.

Remember these cover letter rules as you start your writing.

• Make a clear opening statement that shows passion, knowledge, and your unique value.
• Keep your cover letter short—stick to a few concise paragraphs to make it readable.
• Be specific and clear about what you’ll bring to the role.
• Stay away from humor—the tone can be difficult to read.
• Avoid reusing the same cover letter and write a custom cover letter for each job.
• Don’t overinflate your accomplishments or lie about connections that don’t exist.

When including your contact information on a cover letter or resume, make sure to provide the following details: Full Name: Your first and last name. Phone Number: A number where you can be easily reached. Make sure your voicemail is professional. Email Address: Use a professional email address, preferably one that includes your name. Mailing Address: Include your current street address, city, state, and zip code. LinkedIn Profile: If you have a LinkedIn profile that is up-to-date and professional, include the URL. Professional Website or Portfolio: If applicable, include a link to your personal website or online portfolio showcasing your work. This ensures potential employers have multiple ways to reach you and can view your professional online presence.

A good opening sentence for a cover letter can grab the reader’s attention and introduce your purpose for writing. Here are a few examples: For a job application: “I am excited to apply for the [Job Title] position at [Company Name], as advertised on [where you found the job posting]. With my background in [your field or relevant experience ], I am eager to bring my skills and passion to your team.” For a career change: “With a strong foundation in [current field], I am thrilled to apply for the [Job Title] role at [Company Name] to leverage my skills in [new field].” For a specific achievement: “Having recently led a successful [project or achievement], I am enthusiastic about applying for the [Job Title] position at [Company Name] to bring my expertise in [specific skill or area] to your innovative team.” For expressing enthusiasm: “I have long admired [Company Name]’s commitment to [specific value or mission], and I am excited to apply for the [Job Title] position to contribute to your impactful work with my experience in [relevant experience or field].” For a networking referral: “After speaking with [Referrer’s Name], I am inspired to apply for the [Job Title] position at [Company Name] where I can utilize my skills in [specific skill or area] to further your goals.” These starters aim to make a strong first impression by highlighting your enthusiasm, relevant skills, and connection to the company.

Your cover letter opening should contain the following key elements: Your Enthusiasm for the Position: Show genuine excitement and interest in the role you are applying for. This sets a positive tone and captures the reader’s attention. Specific Mention of the Job Title and Company Name: Clearly state the position you are applying for and the name of the company. This ensures the reader knows exactly what role you are interested in. Brief Introduction of Yourself: Include a concise introduction that highlights who you are and what you bring to the table. This can include your current role, relevant experience, or a key achievement. Connection to the Company: Mention something specific about the company that resonates with you, such as their mission, values, recent achievements, or reputation in the industry. This demonstrates that you have researched the company and are genuinely interested in working there. A Hook or Key Strength: Highlight a key skill or accomplishment that makes you a strong candidate for the position. This can be a significant achievement, a unique skill set, or relevant experience that sets you apart from other applicants. Here is an example that incorporates all these elements: “I am excited to apply for the Marketing Manager position at XYZ Company, where I can combine my passion for innovative marketing strategies with my skills in digital advertising. With over five years of experience in driving successful campaigns that increased brand awareness and sales, I am eager to bring my expertise to your dynamic team. I have long admired XYZ Company’s commitment to sustainability and innovative product development, and I am thrilled at the opportunity to contribute to your impactful work. My recent achievement in boosting social media engagement by 40% through targeted campaigns is a testament to my ability to drive results and my dedication to excellence.”

To start a cover letter greeting effectively, follow these guidelines: Address the Hiring Manager by Name: Whenever possible, find out the name of the hiring manager or the person responsible for hiring. Addressing the letter to a specific person shows that you have done your research and adds a personal touch. Use a Professional Salutation: Use a formal greeting such as “Dear” followed by the person’s title (Mr., Ms., Dr., etc.) and last name. Avoid using first names or informal greetings. When You Don’t Know the Name: If you cannot find the hiring manager’s name, use a general but professional greeting such as “ Dear Hiring Manager ” or “Dear [Department] Team.” Avoid Outdated Phrases: Refrain from using outdated or overly formal phrases like “To Whom It May Concern.” A modern, professional greeting is more effective. Examples: When you know the hiring manager’s name: “Dear Ms. Smith,” When you know the hiring manager’s title and department: “Dear Marketing Team Lead,” When you don’t know the hiring manager’s name: “Dear Hiring Manager,” When applying to a specific department: “Dear Marketing Team,” Starting your cover letter with a proper greeting sets a professional tone and demonstrates your attention to detail.

Kelsey is a Content Writer with a background in content creation, bouncing between industries to educate readers everywhere.

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