best product presentation

11 Product Presentation Examples Driving Business Results

Get product presentation examples & templates that drive results and learn to create effective product presentations with interactive slides & storytelling.

8 minute read

helped business professionals at:

Short answer

What to include in a product presentation.

Cover slide
Hook (introduction, vision, and value proposition)
About us (authority, experience, and know-how)
Details (features, benefits, product positioning)
Social proof (testimonials, case studies, client logos)

Competition is at an all-time high - does your product stand a chance?

There are about 3000 alternatives competing in any product category today - are you doing what it takes to stand out?

Here's my take: you definitely have the potential to make a mark, and I'm here to guide you on that journey.

I'll introduce you to some fantastic product presentation examples . These aren't just for show – they're practical templates you can use to craft your most engaging and effective presentation yet.

Remember, a mediocre product presentation can be a major setback in today's competitive landscape. It’s likely to cause potential customers to lose interest, and leave you with that sinking feeling of missed opportunities.

But don't hit the panic button just yet!

Stick with me, and I'll share some powerful tips and techniques that will take your presentation skills to the next level and ensure your products become the talk of the town.

What is a product presentation?

A product presentation is a business slide deck that highlights a product's market, key features, advantages, and unique value proposition. It’s crafted to inform potential customers, investors, or partners—with the goal to inspire action, such as making a purchase or investing in the product.

Why do most product presentations fail?

Before diving into the winning formula, it's crucial to identify the common pitfalls that lead to presentation blunders.

Let’s explore why most product presentations fail and how you can avoid these mistakes to create a show-stopping performance.

1. Overloading with information

Bombarding the audience with excessive details can lead to cognitive overload, making it difficult to retain vital information. Keep your presentation concise and prioritize the most important aspects of your product.

2. Too little information

Clients and investors want to know what your product actually does. They want to know what it looks like, how it behaves, how intuitive or complex it feels, and what real users have to say about it (have them answer product survey questions to get conclusive answers).

Leaving these questions unanswered will reduce your credibility and make your product hard to grasp.

3. Weak visuals

Generic visuals that complement your narrative can detract from your message and make your presentation forgettable.

But contrary to what design studios will tell you, high-quality images, graphics, and videos are not enough to create an engaging experience.

For that you need visuals that show what words can’t tell - show your product in action, how it works, or how it changes lives.

4. No clear call-to-action

Failing to provide a clear next step for the audience can leave them unsure of how to proceed. Wrap up your presentation with a strong and clear call-to-action, guiding your audience toward what you want them to do next.

clear product presentation call to action

What are the key elements of successful product presentations?

Ready to dazzle your audience with a truly mesmerizing product presentation? Here are the key elements that can transform a run-of-the-mill presentation into a jaw-dropping, unforgettable experience.

1. Clear objective

Establish a well-defined goal for your presentation, ensuring that every slide, image, graph, and sentence is geared towards achieving it.

This clarity will guide you as a compass when building your product presentation, so that every step in your yellow brick road is essential to get your audience to the wizard. Nothing more, nothing less.

2. Interactive content

Captivate your audience by involving them in the journey with interactive elements like charts or before-and-after slides.

Hook their attention and cater to multiple personas by using segmented content and tabs. Enhance the experience with multimedia, such as videos and GIFs, keeping them engaged and eager to explore your product.

3. Inspirational narrative

A dry, facts-only approach or poor storytelling will bore your audience and make your presentation an instant dud.

But you can pull people in with a story of how your product changes people’s lives in vivid detail (based on your target customer’s pain points, of course). But, ensuring your product lives up to the expectations set in your presentation is essential, and one effective way to maintain its quality is through automated testing .

Inspirational narrative example:

Below is a Storydoc remake of the original Zuora deck which made waves and got the title “ best sales deck ever ” for its outstanding use of inspirational narrative.

Their presentation took readers from the present to a brave future where they were the winners and their competitors the losers.

How to make a product presentation that stands out

Transform your product presentation into a showstopper that wows your audience with these top tips and best practices:

1. Get to know your audience

Craft your presentation to resonate with your target audience. Research their needs, preferences, and pain points, and tailor your content to address these factors. Speak their language, and your presentation will leave a lasting impression.

2. Tell a compelling story

Weave a captivating narrative around your product, taking your audience on an enthralling journey.

Share the inspiration behind the product, its development journey, and the problems it solves. A well-told story will engage your audience emotionally, making your product memorable.

3. Visualize your value

Ditch the text-heavy slides and opt for stunning visuals that illustrate your product's value. Use high-quality images, videos, and infographics to showcase your product's features and benefits. Remember, a picture is worth a thousand words!

4. Emphasize benefits over features

While showcasing your product's features is important, highlighting its benefits is what truly resonates with the audience. Show them how your product improves their lives or solves their problems, and you'll have their undivided attention.

5. Use testimonials and social proof

Incorporate customer testimonials, case studies or success stories to add credibility to your presentation. This social proof will help build trust and convince your audience that your product is the real deal.

6. Keep it simple and focused

Resist the temptation to overload your presentation with information. Keep it streamlined and focused on the most important aspects of your product. Less is more when it comes to capturing and retaining your audience's attention.

If you want to learn more about how to create an outstanding product presentation, check out our detailed guide on how to create a product one-pager .

What is the difference between a product presentation and a sales deck?

A product presentation is a slide deck showcasing the main features, benefits, and real-world applications of your product in a captivating manner. It’s designed to inform prospects, investors, or partners about new product releases or updates to existing products.

A sales deck, on the other hand, is a persuasive, data-driven pitch that focuses on the unique selling points, pricing, and ROI, with the main goal of turning prospects into paying customers.

How to measure the effectiveness of a product presentation?

To gauge the effectiveness of your product presentation, keep an eye on these key metrics:

Engagement score: This number gives you an overall idea of how captivating your presentation is. The higher the score, the more your audience is interacting with and responding to your content.

Reading time: This metric reveals how much time people spend on your presentation. A longer reading time suggests they're thoroughly digesting the content, while a shorter time may hint that something's amiss.

Reading depth: Dig deeper with reading depth to see how far your audience gets into your presentation. Higher completion rates imply that you've successfully hooked them from start to finish!

Reading completion: This is the ultimate test of your presentation's appeal. A high completion rate indicates that your audience is hungry for more, while a low rate suggests it might be time to reevaluate your content.

Best product presentation examples for insight and inspiration

I handpicked a selection of outstanding product presentation samples that will revolutionize the way you showcase your products.

These examples are designed to deliver the "wow factor" that every presenter dreams of by blending storytelling frameworks with cutting-edge interactive slides .

By taking what you can from these examples you'll be on your way to leave your competitors in the dust!

Jump ahead to prefered example

SaaS product one-pager

A SaaS product one-pager delivered as an interactive story with immersive visuals, animation, and live data.

What makes this presentation great:

The narrator and timeline slides are excellent for illustrating how a product works without overwhelming the audience with unnecessary details.
Easily customizable logo placeholders let Yotpo highlight their most important clients in a concise manner.
The embedded calendar allows readers to book a meeting directly from the product presentation, reducing the likelihood that they will abandon the deck after closing it.

Personalized product sales deck

A highly-converting product sales deck with a modern design, interactive narrated content, and an integrated chatbot.

Dynamic variables make it easier than ever to personalize the product presentation at scale with just a few clicks.
Tabs with buttons on the side allow Travel Booster to divide the main features and benefits of their solution by category so that their audience can focus on the content that is most relevant for them.
The before and after slide is ideal for illustrating how their product can change their prospect’s life for the better.

Physical product deck

A welcoming physical product deck for immersive introduction to a revolutionary vacuum-forming solution.

Vertical timeline can be used to showcase the journey of the company or product from its inception to the current day in a more visually appealing way.
Animated lists are great for presenting the onboarding process step-by-step or the main benefits of the solution without overloading readers with too much information at once.
Smart CTA at the end makes the next step clear and actionable, increasing the chances of getting that product demo or next client meeting booked on the spot.

Digital product brochure

A product brochure showing smart manufacturing execution systems on a mission to digitalize production floors.

Comparison list makes it easy for prospects to instantly realize the value Matics’ product brings to the table.
Logo slider is perfect for displaying several customer case studies on one slide, with the option of adding links to the full version at the bottom.
The ability to include two CTAs leaves the audience with the option to choose the action they want to take after viewing the product presentation (e.g. learn more about the product and book a product demo).

Medical product presentation

A minimalist design aiming to let healthcare professionals and institutions describe their services in a reader-friendly way.

The minimalist design maintains focus on your core message while delivering value.
The narrator slide is ideal for explaining complex medical procedures to potential clients unfamiliar with the field.
Utilizing image and video placeholders allows for a demonstration of your solution in action, bypassing the need for complicated medical terminology.

AI product presentation

Use this presentation template to make even the most complex AI solutions instantly easy to grasp and exciting.

The running numbers slide against a vibrant background enables you to convey your unique value proposition in a captivating manner.
Easily modifiable logo placeholders are ideal for displaying the main integrations of your solution or your most important clients to date.
The ability to incorporate case studies lends credibility to your solution and fosters trust with your audience.

Product pitch deck

Use this template to talk about your product and finally do it justice! Use visuals to easily present all the features and use cases for your product. Show how it can solve your prospects' problems.

Incorporating a video into the cover slide boosts engagement by 32% . Adding any video to your presentation results in a 37% longer average reading time and a 17% boost in the CTA click-through rate, so other slides come with video placeholders too.
A mix of text-based and visual slides allows you to give a thorough overview of your product without overwhelming the audience with product specifications.
Logo placeholders are perfect for displaying the most crucial integrations your solution offers.

Physical product press release one-pager

A perfect brochure example for product press release— beautifuly used for launching physical product, or machine based services. It lets you showcase a range of different items in an easily accessible way.

An assortment of visual slides effectively showcases the primary features and applications of your product, avoiding overloading potential customers with excessive text or product specifications.
Intuitive editor simplifies the process of adjusting your product presentation, virtually working on autopilot to ensure that your design always stays perfect.
Web-based design enables you to tweak your product presentation without having to resend it each time, guaranteeing that prospects are always seeing the most up-to-date version.

AI product one-pager

An interactive one-pager for Pollyartis, rich in data visualization, with a focus on storytelling and user engagement through dynamic content.

Incorporates advanced data visualization components , making complex AI solutions easily understandable.
Features an embedded calendar within the deck for direct scheduling of meetings or demos.
Utilizes segmented content using tabs for a structured and interactive exploration of different aspects of the AI solutions.

Light mode product pitch deck

A detailed presentation of Taacme's software solutions, combining narrated slides and interactive elements for an immersive experience.

Includes a narrated slide , providing a guided tour of the software's features and benefits.
Offers the option to embed a case study directly into the deck , allowing for an in-depth showcase of the software's real-world application.
Features customizable logo placeholders, enabling easy adaptation for different client presentations or branding needs.

Dark mode product pitch deck

A dynamic presentation of Taacme's IT solutions, designed for high engagement with scroll-based design and customizable content.

Allows for the addition of dynamic variables , enabling easy personalization and relevance to various audience segments.
Utilizes a scroll-based design , offering a seamless and engaging narrative flow through the content.
Includes a built-in analytics panel , providing valuable insights into audience engagement and interaction with the presentation.

Interactive product presentation templates

Crafting an outstanding product presentation that captivates your audience can feel like an uphill battle. You have to balance storytelling with data, dazzle with visuals, and still keep it focused and engaging. The pressure is on to deliver an unforgettable experience, and it can be overwhelming.

But what if we told you there's a simpler, better way? These professional product presentation templates are tailored to help you create a remarkable product presentation in less time and with better results. Grab one.

Hi, I'm Dominika, Content Specialist at Storydoc. As a creative professional with experience in fashion, I'm here to show you how to amplify your brand message through the power of storytelling and eye-catching visuals.

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Product Presentation Examples | 2024 Ultimate Guide

Ellie Tran • 07 Apr 2024 • 15 min read

Are you looking for product launch presentation example? The headlines below are just a tiny part of what you can find in the media just a couple of days after these brands delivered their product presentation . They all made it a success.

‘ Tesla’s next-gen Roadster stole the show from the electric truck ’, Electrek .
‘ Moz unveils Moz Group, new product ideas at MozCon ’, PR Newswire .
‘ 5 mind-boggling tech sneaks from Adobe Max 2020 ’, Creative Bloq .

So, what did they do both on stage and behind the scenes? How did they do it? And how can you nail your own product presentation just like them?

If you’re looking for answers to these questions, you’re in the right place. Take a look at the full guide for how to make a successful product presentation.

Ready to dive in? Let’s get started!

What is a product presentation.

Why Is It Important?
9 Things in the Outline
6 Steps to Host

In A Few Words…

Frequently asked questions, tips from ahaslides.

Marketing presentation
Business presentation

Start in seconds.

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A product presentation is a presentation you use to introduce your company’s new or renovated product, or a newly developed feature, for people to get to know more about it.

In this type of presentation , you’ll take your audience through what it is, how it works, and how it helps solve their problems.

For example, the Tinder pitch deck and Tesla’s Roadster launch are both fascinating product presentations used in different ways. The former presented their product idea and the latter unveiled their final product .

So, who will you present for? As you can do this kind of presentation at different stages while developing your product, there are some common groups of audience:

Board of directors, shareholders/investors – To this group, typically you’ll pitch a new idea to ask for approval before the whole team starts working on it.
Colleagues – You can show a trial or beta version of the new product to other members of your company and collect their feedback .
The public, potential & current customers – This can be a product launch, which shows your target audience everything they need to know about the product.

The person in charge of presenting is actually quite flexible and not necessarily the same one or role in every situation. That could be a product manager, a business analyst, a sales/customer success manager or even the CEO. At times, more than one person can be hosting this product presentation.

Why Is Product Presentation Examples Important?

A product presentation gives your audience a closer look at and deeper understanding of the product, how it works and what values it can bring. Here are some more benefits that this presentation can offer you:

Raise awareness and grab more attention – By hosting an event like this, more people will know about your company and product. For example, Adobe hosts MAX (a creativity conference to announce innovations) in the same format every year, which helps to build the hype around their products.
Stand out in the cutthroat market – Having great products isn’t enough as your company is in a tight race against other competitors. A product presentation helps set you apart from them.
Leave a deeper impression on your potential customers – Give them another reason to remember your product. Maybe when they’re on the go and see something similar to what you’ve presented, it would ring a bell for them.
A source for external PR – Ever noticed how Moz dominates the media coverage after their annual professional ‘marketing camp’ MozCon? CEO at the WhenIPost guest posting agency says: “You can get the source of external PR (but to a lesser extent, of course) by building better relationships with the press, your potential and current customers as well as other stakeholders.”
Boost sales and revenue – When more people have the chance to know about your products, it can bring you more customers, which also means more revenue.

9 Things in a Product Presentation Outline

To put it simply, a product presentation often involves a talk and slideshows (with visual aids like videos and images) to describe the features, benefits, market fit, and other relevant details of your product.

Let’s take a quick tour of a typical product presentation 👇

An infographic of a product presentation outline.

Introduction
Company Information
Product Information
Benefits of the Product
Positioning Map
Examples and Testimonials
Call to Action

#1 – Introduction

An introduction is the first impression people have of your product presentation, that’s why you should start strong and show people what they can expect to hear.

It’s never easy to blow the audience’s mind with an introduction ( but you still can) . So at least, try to get the ball rolling with something clear and simple, like introducing yourself in a friendly, natural and personal way ( here’s how ). A great start can boost your confidence to nail the rest of your presentation.

If you want to make this product presentation super-duper clear, you can give your audience a preview of what they’re going to see. This way, they will know how to follow better and not miss any important points.

#3 – Company Information

Again, you don’t need this part in every one of your product presentations, but it’s best to give the newcomers an overview of your company. This is so they can know a bit about your team, the field your company is working in or your mission before digging deeper into the product.

#4 – Product Introduction

The star of the show is here 🌟 It’s the main and most important section of your product presentation. In this part, you need to present and highlight your product in a way that wows the whole crowd.

There are many approaches when it comes to introducing your product to the crowd, but one of the most common and effective is the problem-solution method .

As your team has invested massive amounts of time in developing your product to meet the market’s demands, it’s essential to prove to your audience that this product can solve their problems.

Do some research, discover your customers’ pain points, list out some potential consequences and here comes a hero to the rescue 🦸 Emphasise that your product can do wonders for the situation and make it shine bright like a diamond, just like how Tinder did in their pitch deck many years ago.

You might give other approaches a try when presenting your product. Talking about its strengths and opportunities, which can be taken out from the familiar SWOT analysis , probably works well too.

Or you can answer the 5W1H questions to tell your customers all the basics of it. Try using a starbursting diagram , an illustration of these questions, to help you delve more deeply into your product.

#5 – Benefits of the Product

What else can your product do, aside from solving that particular problem?

What values can it bring to your customers and the community?

Is it a game-changer?

How is it different from other decent similar products on the market?

After grabbing the audience’s attention on your product, poke into all the good things that it can bring about. It’s also vital to spotlight your product’s unique selling point to distinguish it from others. Your potential customers can then have a deeper understanding of what it can do for them and why they should use this product.

🎊 Check out: 21+ Icebreaker Games for Better Team Meeting Engagement | Updated in 2024

#6 – Positioning Map

A positioning map, which tells people the position of your product or service in the market compared to competitors, can help your company stand out in a product pitch. It also acts as a takeaway after laying out all the descriptions and benefits of your product and saves people from getting lost in loads of information.

If a positioning map doesn’t fit your product, you can choose to present a perceptual map, which illustrates how the consumers perceive your product or service.

In both of these maps, your brand or product is rated based on 2 criteria (or variables). It can be quality, price, features, safety, reliability and so on, depending on the type of product and the field it’s in.

#7 – Real-Life Product launch Presentation Examples and Testimonials

Everything you’ve said to your audience so far can sound like theories that go in one ear and out the other. That’s why there should always be a section of examples and testimonials to put the product in its real setting and etch it into the memories of your audience.

And if possible, let them see it in person or interact with the new product right away; it’ll leave a lasting impression on them. To make it more engaging, you should use more visuals on your slides during this phase, such as pictures or videos of people using, reviewing the product or mentioning it on social media.

✅ We have some real-life examples for you too!

#8 – Call to Action

Your call to action is something you say to encourage people to do something . It actually depends on who your audience is and what you want to achieve. Not everyone writes it on their face or says something directly like ‘ you should use it ’ to persuade people to purchase their product, right?

Of course, it’s still crucial to tell people what you expect them to do in a few short sentences.

#9 – Conclusion

Don’t let all your effort from the beginning stop in the middle of nowhere. Reinforce your key points and end your product presentation with a quick recap or something memorable (in a positive way).

Quite a huge load of work. 😵 Sit tight; we’ll walk you through everything in the simplest way possible to get you prepared.

6 Steps to Host a Product Presentation

Now you get what should be included in your product presentation, it’s time to start making one. But from where? Should you jump right into the first part of the stuff we outlined above?

The outline is a roadmap for what you will say, not what you will do to prepare. When there are a lot of things that need to be done, it can easily get you into a mess. So, check out this step-by-step guide to keep yourself from feeling overwhelmed!

Set your goals
Define audience needs
Make an outline & prepare your content
Choose a presenting tool & design your presentation
Anticipate questions & prepare the answers
Practice, practice, practice

#1 – Set your goals

You can define your goals based on who your audience members are and the purposes of your product presentation. These two factors also are your background to establish the style you’re going for and the way you present everything.

To make your goals more clear and achievable, set them based on the SMART diagram.

For example , at AhaSlides, we have product presentations among our big team quite often. Let’s imagine we’re having another one real soon and we need to set a SMART goal.

Here’s Chloe, our Business Analyst 👩‍💻 She wants to announce a recently developed feature to her colleagues.

Her audience is made up of colleagues who don’t directly build the product, like the ones from the marketing and customer success teams. This means that they’re not experts in data, coding or software engineering, etc.

You might think of a general goal, such as ‘everyone understands thoroughly about the developed feature’. But this is pretty vague and ambiguous, right?

Here’s the SMART goal for this product presentation:

S (Specific) – State what you want to achieve and how to do so in a clear and detailed way.

🎯 Ensure that marketing & CS team members understand the feature and its values by giving them a clear introduction, a step-by-step guide and data charts.

M (Measurable) – You need to know how to measure your goals afterwards. Numbers, figures or data can be of great help here.

🎯 Ensure that 100% of marketing & CS team members understand the feature and its values by giving them a clear introduction, a step-by-step guide and the key results of 3 important data charts (i.e. conversion rate, activation rate & daily active user).

A (Attainable) – Your goal can be challenging, but don’t make it impossible. It should encourage you and your team to try and achieve the goal, not put it totally out of reach.

R (Relevant) – Have a look at the big picture and check whether what you’re planning on doing will hit your goals directly. Try to answer why you need these goals (or even the 5 whys ) to ensure everything is as relevant as possible.

🎯 Ensure that at least 80% of marketing & CS team members understand the feature and its values by giving them a clear introduction, a step-by-step guide and the key results of 3 important data charts. Because when these members know the feature well, they can make proper social media announcements and assist our customers better, which helps us build stronger relationships with customers.

T (Time-bound) – There should be a deadline or a time frame to keep track of everything (and steer clear of any tiny bit of procrastination). When you finish this step, you’ll have the ultimate goal:

🎯 Ensure that at least 80% of marketing & CS team members understand the feature and its values before the end of this week by giving them a clear introduction, a step-by-step guide and the key results of 3 important data charts. This way, they can further work with our customers and maintain customer loyalty.

A goal can get quite big and sometimes make you feel too much. Remember, you don’t have to write down every part of your goal down; try and write it into one sentence and keep the remainder of it in mind.

You can also consider chunking down a long goal into smaller objectives to do one by one.

Check out: Use idea boards to brainstorm better for your next presentation!

#2 – Define audience needs

If you want your audience to stay focused and engaged in your presentation, you need to give them what they want to hear. Think about their expectations, what they need to know and what can keep them following your talk.

First thing first, you should discover their pain points via data, social media, research or any other reliable sources to have a solid background on the things you definitely need to mention in your product presentation.

In this step, you should sit down with your team and work together (maybe try a session with right brainstorm tool ) to develop more ideas. Even though only a few people will be presenting the product, all the team members will still prepare everything together and will need to be on the same page.

There are some questions you can ask to understand their needs:

What are they like?
Why are they here?
What keeps them up at night?
How can you solve their problems?
What do you want them to do?
See more questions here .

#3 – Make an outline & prepare your content

When you know what you should say, it’s time to draft the main points to have everything in hand. A careful and coherent outline helps you stay on track and avoid overlooking anything or going too deep into a particular part. With this, you can have better flow and a good sense of time management, which also means fewer chances to go off-topic or deliver a wordy, rambling speech.

After finishing your outline, go through each point and decide exactly what you want to show your audience in that section, including images, videos, props or even sounding and lighting arrangements, and prepare them. Make a checklist to ensure that you and your team won’t forget anything.

#4 – Choose a presenting tool & design your presentation

Talking is not enough on its own, especially in a product presentation. That’s why you should give the audience something to look at, and maybe interact with, in order to liven up the room.

With slide decks, it’s not that easy to create something aesthetically pleasing or to create content that is interactive for your audience. Many online tools offer you some help with the heavy lifting of making, designing and customising an appealing presentation.

A product presentation slide on AhaSlides.

You can have a look at AhaSlides to create a more creative product presentation compared to using traditional PowerPoint. Besides slides with your content, you can try adding interactive activities that your audience can join easily with just their phones. They can submit their responses to random team generator , live word clouds , online quiz , polls , brainstorming sessions, Q&As tool , spinner wheel and more.

💡Looking for more Powerpoint product presentation templates or alternatives? Check them out in this article .

#5 – Anticipate questions & prepare the answers

Your participants, or maybe the press, can ask some questions during your Q&A session (if you have one) or sometime after that. It would be really awkward if you couldn’t answer all questions related to the product that you’ve created, so try your best to avoid that situation.

It’s a good practice to put yourself in the audience’s shoes and look at everything from their perspective. The whole team can imagine being the audience members in that pitch and predicting what the crowd will ask, and then finding the best way to answer those questions.

🎉 Check out: 180 Fun General Knowledge Quiz Questions and Answers [2024 Updated]

#6 – Practice, practice, practice

The old saying still rings true: practice makes perfect. Practice speaking and rehearse a few times before the event takes place to make sure that your presentation is smooth.

You can ask a few colleagues to be your first audience and collect their feedback to revise your content and polish your presentation skills. Remember to have at least one rehearsal with all your slideshows, effects, lighting and sound system too.

5 Product Presentation Examples

Many giant companies have delivered great product presentations throughout the years. Here are some great real-life success stories and the tips we can learn from them.

#1 – Samsung & the way they started the presentation

Imagine sitting in a dark room, staring at the space in front of your eyes and boom! The light, the sounds, and the visuals hit all your senses directly. It’s loud, it’s eye-catching, and it’s satisfying. That is how Samsung made great use of video and visual effects to begin their Galaxy Note8 product presentation.

Alongside videos, there are many ways to start , like asking an intriguing question, telling a compelling story or using performance. If you can’t come up with any of these, don’t try too hard, just keep it short and sweet.

Takeaway: Start your presentation on a high note.

#2 – Tinder & how they laid out problems

As you’re presenting your product to ‘sell’ them to a cohort of people, it’s important to find out the thorns in their side.

Tinder, with their first pitch deck back in 2012 under the very first name Match Box, successfully pointed out a big pain point for their potential customers. Then they pledged that they could provide the perfect solution. It’s simple, impressive and can’t be any more entertaining.

Takeaway: Find the true problem, be the best solution and drive your points home!

#3 – Airbnb & how they let the numbers speak

Airbnb also used the problem-solution tactic in the pitch deck that granted this start-up a $600,000 investment a year after it first launched. A significant thing that you can notice is they used quite a lot of numbers in their presentation. They brought to the table a pitch that investors couldn’t say no to, in which they let their data gain trust from the audience.

Takeaway: Remember to include data and make it big & bold.

#4 – Tesla & their Roadster appearance

Elon Musk might not be one of the best presenters out there, but he definitely knew how to wow the whole world and his audience during Tesla’s product presentation.

At the Roadster launch event, after a few seconds of impressive visuals and sounds, this new classy electric car appeared in style and took the stage to cheers from the crowd. There was nothing else on stage (except for Musk) and all eyes were on the new Roadster.

Takeaway: Give your product a lot of spotlights ( literally ) and make good use of effects.

#5 – Apple & the tagline for Macbook Air presentation in 2008

There’s something in the Air.

This was the first thing Steve Jobs said at MacWorld 2008. That simple sentence hinted at the Macbook Air and immediately caught everyone’s attention.

Having a tagline reminds people of your product’s characteristics. You can say that tagline right at the beginning like Steve Jobs did, or let it appear a few times throughout the event.

Takeaway: Find a tagline or slogan that represents your brand and product.

Why product presentation is important?

Effectively product presentation helps to (1) raise awareness and grab more attention (2) Stand out in the cutthroat market (3) Leave a deeper impression on your potential customers (4) A source for external PR and (5) Boost sales and revenue

What a good product presentation should be?

A great product presentation blends between the presenter’s delivery of the information and the visuals that illustrate the product itself, to impress listeners, including investors, colleagues and public in general

A lifelong learner, a traveller and content creator eager to explore the best of both worlds: the real and virtual one full of interactive activities with AhaSlides.

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7 Amazing Sales Presentation Examples (And How to Make Them Your Own)

7 Types of Slides to Include In Your Sales Presentation

Inside the mind of your prospect: change is hard, before-after-bridge: the only formula you need to create a persuasive sales presentation, facebook — how smiles and simplicity make you more memorable, contently — how to build a strong bridge, brick by brick, yesware — how to go above and beyond with your benefits, uber — how to cater your content for readers quick to scan, dealtap — how to use leading questions to your advantage, zuora — how to win over your prospects by feeding them dots, linkedin sales navigator — how to create excitement with color, how to make a sales pitch in 4 straightforward steps, 7 embarrassing pitfalls to avoid in your presentation, over to you.

A brilliant sales presentation has a number of things going for it.

Being product-centered isn’t one of them. Or simply focusing on your sales pitch won’t do the trick.

So what can you do to make your offer compelling?

From different types of slides to persuasive techniques and visuals, we’ve got you covered.

Below, we look at data-backed strategies, examples, and easy steps to build your own sales presentations in minutes.

Title slide: Company name, topic, tagline
The “Before” picture: No more than three slides with relevant statistics and graphics.
The “After” picture: How life looks with your product. Use happy faces.
Company introduction: Who you are and what you do (as it applies to them).
The “Bridge” slide: Short outcome statements with icons in circles.
Social proof slides: Customer logos with the mission statement on one slide. Pull quote on another.
“We’re here for you” slide: Include a call-to-action and contact information.

Many sales presentations fall flat because they ignore this universal psychological bias: People overvalue the benefits of what they have over what they’re missing.

Harvard Business School professor John T. Gourville calls this the “ 9x Effect .” Left unchecked, it can be disastrous for your business.

the psychology behind a sales presentation

According to Gourville, “It’s not enough for a new product simply to be better. Unless the gains far outweigh the losses, customers will not adopt it.”

The good news: You can influence how prospects perceive these gains and losses. One of the best ways to prove value is to contrast life before and after your product.

Luckily, there’s a three-step formula for that.

Before → Here’s your world…
After → Imagine what it would be like if…
Bridge → Here’s how to get there.

Start with a vivid description of the pain, present an enviable world where that problem doesn’t exist, then explain how to get there using your tool.

It’s super simple, and it works for cold emails , drip campaigns , and sales discovery decks. Basically anywhere you need to get people excited about what you have to say.

In fact, a lot of companies are already using this formula to great success. The methods used in the sales presentation examples below will help you do the same.

We’re all drawn to happiness. A study at Harvard tells us that emotion is contagious .

You’ll notice that the “Before” (pre-Digital Age) pictures in Facebook’s slides all display neutral faces. But the cover slide that introduces Facebook and the “After” slides have smiling faces on them.

This is important. The placement of those graphics is an intentional persuasion technique.

Studies by psychologists show that we register smiles faster than any other expression. All it takes is 500 milliseconds (1/20th of a second). And when participants in a study were asked to recall expressions, they consistently remembered happy faces over neutral ones.

What to do about it : Add a happy stock photo to your intro and “After” slides, and keep people in “Before” slides to neutral expressions.

Here are some further techniques used during the sales presentation:

Tactic #1: Use Simple Graphics

Use simple graphics to convey meaning without text.

Example: Slide 2 is a picture of a consumer’s hand holding an iPhone — something we can all relate to.

Why It Works: Pictures are more effective than words — it’s called Picture Superiority . In presentations, pictures help you create connections with your audience. Instead of spoon-feeding them everything word for word, you let them interpret. This builds trust.

Tactic #2: Use Icons

Use icons to show statistics you’re comparing instead of listing them out.

Example: Slide 18 uses people icons to emphasize how small 38 out of 100 people is compared to 89 out of 100.

Why It Works: We process visuals 60,000 times faster than text.

Tactic #3: Include Statistics

Include statistics that tie real success to the benefits you mention.

Example: “71% lift driving visits to retailer title pages” (Slide 26).

Why It Works: Precise details prove that you are telling the truth.

Just like how you can’t drive from Marin County to San Francisco without the Golden Gate, you can’t connect a “Before” to an “After” without a bridge.

Add the mission statement of your company — something Contently does from Slide 1 of their deck. Having a logo-filled Customers slide isn’t unusual for sales presentations, but Contently goes one step further by showing you exactly what they do for these companies.

They then drive home the Before-After-Bridge Formula further with case studies:

Before : Customer’s needs when they came on

After: What your company accomplished for them

Bridge : How they got there (specific actions and outcomes)

Here are some other tactics we pulled from the sales presentation:

Tactic #1: Use Graphics/Diagrams

Use graphics, Venn diagrams, and/or equations to drive home your “Before” picture.

Why It Works: According to a Cornell study , graphs and equations have persuasive power. They “signal a scientific basis for claims, which grants them greater credibility.”

Tactic #2: Keep Slides That Have Bullets to a Minimum

Keep slides that have bullets to a minimum. No more than one in every five slides.

Why It Works: According to an experiment by the International Journal of Business Communication , “Subjects exposed to a graphic representation paid significantly more attention to , agreed more with, and better recalled the strategy than did subjects who saw a (textually identical) bulleted list.”

Tactic #3: Use Visual Examples

Follow up your descriptions with visual examples.

Example: After stating “15000+ vetted, ready to work journalists searchable by location, topical experience, and social media influence” on Slide 8, Contently shows what this looks like firsthand on slides 9 and 10.

Why It Works: The same reason why prospects clamor for demos and car buyers ask for test drives. You’re never truly convinced until you see something for yourself.

Which is more effective for you?

This statement — “On average, Yesware customers save ten hours per week” — or this image:

The graphic shows you what that 10 hours looks like for prospects vs. customers. It also calls out a pain that the product removes: data entry.

Visuals are more effective every time. They fuel retention of a presentation from 10% to 65% .

But it’s not as easy as just including a graphic. You need to keep the design clean.

Can you feel it?

Clutter provokes anxiety and stress because it bombards our minds with excessive visual stimuli, causing our senses to work overtime on stimuli that aren’t important.

Here’s a tip from Yesware’s Graphic Designer, Ginelle DeAntonis:

“Customer logos won’t all necessarily have the same dimensions, but keep them the same size visually so that they all have the same importance. You should also disperse colors throughout, so that you don’t for example end up with a bunch of blue logos next to each other. Organize them in a way that’s easy for the eye, because in the end it’s a lot of information at once.”

Here are more tactics to inspire sales presentation ideas:

Tactic #1: Personalize Your Final Slide

Personalize your final slide with your contact information and a headline that drives emotion.

Example: Our Mid-Market Team Lead Kyle includes his phone number and email address with “We’re Here For You”

Why It Works: These small details show your audience that:

This is about giving them the end picture, not making a sale
The end of the presentation doesn’t mean the end of the conversation
Questions are welcomed

Tactic #2: Pair Outcome Statements With Icons in Circles

Example: Slide 4 does this with seven different “After” outcomes.

Why It Works: We already know why pictures work, but circles have power , too. They imply completeness, infiniteness, and harmony.

Tactic #3: Include Specific Success Metrics

Don’t just list who you work with; include specific success metrics that hit home what you’ve done for them.

Example: 35% New Business Growth for Boomtrain; 30% Higher Reply Rates for Dyn.

Why It Works: Social proof drives action. It’s why we wait in lines at restaurants and put ourselves on waitlists for sold-out items.

People can only focus for eight seconds at a time. (Sadly, goldfish have one second on us.)

This means you need to cut to the chase fast.

Uber’s headlines in Slides 2-9 tailor the “After” picture to specific pain points. As a result, there’s no need to explicitly state a “Before.”

Slides 11-13 then continue touching on “Before” problems tangentially with customer quotes:

So instead of self-touting benefits, the brand steps aside to let consumers hear from their peers — something that sways 92% of consumers .

Leading questions may be banned from the courtroom, but they aren’t in the boardroom.

DealTap’s slides ask viewers to choose between two scenarios over and over. Each has an obvious winner:

Ever heard of the Focusing Effect?

It’s part of what makes us tick as humans and what makes this design move effective. We focus on one thing and then ignore the rest. Here, DealTap puts the magnifying glass on paperwork vs. automated transactions.

Easy choice.

Sure, DealTap’s platform might have complexities that rival paperwork, but we don’t think about that. We’re looking at the pile of work one the left and the simpler, single interface on the right.

Here are some other tactics to use in your own sales presentation:

Tactic #1: Tell a Story

Tell a story that flows from one slide to the next.

Example: Here’s the story DealTap tells from slides 4 to 8: “Transactions are complicated” → “Expectations on all sides” → “Too many disconnected tools” → “Slow and error prone process” → “However, there’s an opportunity.

Why It Works: Storytelling in sales with a clear beginning and end (or in this case, a “Before” and “After”) trigger a trust hormone called Oxytocin.

Tactic #2: This vs. That

If it’s hard to separate out one “Before” and “After” vision with your product or service because you offer many dissimilar benefits, consider a “This vs. That” theme for each.

Why It Works: It breaks up your points into simple decisions and sets you up to win emotional reactions from your audience with stock photos.

Remember how satisfying it was to play connect the dots? Forming a bigger picture out of disconnected circles.

That’s what you need to make your audience do.

Zuora tells a story by:

Laying out the reality (the “Before” part of the Before-After-Bridge formula).
Asking you a question that you want to answer (the “After”)
Giving you hints to help you connect the dots
Showing you the common thread (the “Bridge”)

You can achieve this by founding your sales presentation on your audience’s intuitions. Set them up with the closely-set “dots,” then let them make the connection.

Here are more tactical sales presentation ideas to steal for your own use:

Tactic #1: Use Logos and Testimonials

Use logos and testimonial pull-quotes for your highest-profile customers to strengthen your sales presentation.

Example: Slides 21 to 23 include customer quotes from Schneider Electric, Financial Times, and Box.

Why It Works: It’s called social proof . Prospects value other people’s opinions and trust reputable sources more than you.

Tactic #2: Include White Space

Pad your images with white space.

Example: Slide 17 includes two simple graphics on a white background to drive home an important concept.

Why It Works: White space creates separation, balance, and attracts the audience’s eyes to the main focus: your image.

Tactic #3: Incorporate Hard Data

Incorporate hard data with a memorable background to make your data stand out.

Example: Slide 5 includes statistics with a backdrop that stands out. The number and exciting title (‘A Global Phenomenon’) are the main focuses of the slide.

Why It Works: Vivid backdrops are proven to be memorable and help your audience take away important numbers or data.

Psychology tells us that seeing colors can set our mood .

The color red is proven to increase the pulse and heart rate. Beyond that, it’s associated with being active, aggressive, and outspoken. LinkedIn Sales Navigator uses red on slides to draw attention to main points:

You can use hues in your own slides to guide your audience’s emotions. Green gives peace; grey adds a sense of calm; blue breeds trust. See more here .

Tip: You can grab free photos from Creative Commons and then set them to black & white and add a colored filter on top using a (also free) tool like Canva . Here’s the sizing for your image:

Caveat: Check with your marketing team first to see if you have a specific color palette or brand guidelines to follow.

Here are some other takeaways from LinkedIn’s sales presentation:

Tactic #1: Include a CTA on Final Slide

Include one clear call-to-action on your final slide.

Example: Slide 9 has a “Learn More” CTA button.

Why It Works: According to the Paradox of Choice , the more options you give, the less likely they are to act.

Step One : Ask marketing for your company’s style guide (color, logo, and font style).

Step Two: Answer these questions to outline the “Before → After → Bridge” formula for your sales pitch :

What are your ICP’s pain points?
What end picture resonates with them?
How does your company come into play?

Step Three: Ask account management/marketing which customers you can mention in your slides (plus where to access any case studies for pull quotes).

Step Four: Download photos from Creative Commons . Remember: Graphics > Text. Use Canva to edit on your own — free and fast.

What are the sales presentation strategies that work best for your industry and customers? Tweet us: @Yesware .

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How to Create a Great Product Presentation

Visual presentations can be a powerful tool for communicating new information to multiple people. The slides engage audiences visually and offer plenty of opportunities to capture their attention and dazzle their senses. It’s no wonder why product presentations are such a popular tool for pitching a new product.

Of course, knowing you need a product presentation is only half the battle. You or your team still have to design it. What makes a great product presentation, and how can you design an effective pitch deck?

Want to create a powerful and effective product presentation? Check out these 10 tips for designing a great product presentation:

1. Plan a powerful introduction

How do you plan to introduce yourself and your product? The first few seconds can make or break your product presentation as your audience either becomes enraptured with your topic or shifts its focus elsewhere. How will you engage your viewers and capture their attention? A powerful introduction is key to an efzzwefective presentation. Be sure to create an opening slide that is heavy on visual interaction and communicates a strong statement that leaves people yearning to learn more.

2. Keep everything on brand

A professional slide deck is one that stays on brand from start to finish. You don’t have to spend hours poring over the intricate design details of a PowerPoint deck. Beautiful.ai users can personalize a theme for their entire presentations, customizing all the colors and typography with just a couple of clicks. Users can even add a custom logo to appear on slides, ensuring that the entire deck stays on brand. Beautiful.ai’s Team Plan users can even lock in the right logo and brand elements across the entire organization, guaranteeing that every deck is fully on brand.

3. Use a product roadmap

Product roadmaps are perfect for bringing a vision to life since they include the essential elements of a successful pitch: vision and strategy, goals and objectives, launch timelines and more. Beautiful.ai features a product roadmap template that’s already professionally designed to be the perfect product presentation tool. The template can help users pitch new products to investors, visualize the trajectory of research and development, as well as inform and educate sales teams about up-and-coming products. The slides are already curated; users need only customize the appropriate content, and the presentation can be completed in just a few minutes.

4. Include a demo

Product presentations are designed to demonstrate how a brand can positively influence a buyer, investor or partner. Because most people prefer to see a product in action before making a major purchase, a demonstration video serves as an effective tool for promotion. By walking your audience through a product’s use, you can help viewers understand how your product is the solution to their problems. It’s easy to integrate a product demonstration video using Beautiful.ai, as well as a variety of other PowerPoint-alternative presentation software tools.

5. Feature engaging images

Want to engage your audience and ensure it remembers your product presentation? Add visual elements to your slides. It only makes sense: Studies show people remember about 10% of what they hear after 72 hours, but they can remember 65% if visuals are added to the oral presentation. It’s simple to add images like photos, icons and even infographics to presentations designed using Beautiful.ai. Not only do a plethora of Smart Slides feature eye-catching infographics like bar graphs, pie charts and scattergraphs, but the platform features a vast library with thousands of free stock photos, icons and even company logos.

6. Try a design sprint

A design sprint is a time-constrained process that uses design thinking to introduce a new product better. Through a design sprint, presentation designers can answer critical questions through design, prototyping and experimenting with new ideas over a five-day period. By participating in a design sprint , teams can reduce their risks when bringing a new product to market. While a design sprint can be very effective, many teams may be unsure exactly how to conduct one. Fortunately, Beautiful.ai features a design sprint presentation template to get users started. The customizable template includes everything needed for a design sprint, including the process steps and weekly deliverables.

7. Provide success stories

The proof is in the pudding, and audiences want to hear about examples of a product’s success. While it’s important to describe a product’s features and its benefits, it’s just as crucial to provide specific examples of the new product in action. Tell specific success stories to help cement the product’s value in the minds of your audience members. Even better, feature true success stories from real-life customers. Testimonials have been a tried and true sales tool for centuries, and they can be just as powerful when included in your product presentation slide deck.

8. Create a memorable close

Nobody wants to spend time designing an otherwise stellar presentation and lose their audience with a mundane close. Some speakers will close their product presentation with a call to action, but we recommend closing with a clincher – a final story, a compelling statistic or even an inspirational quote that will leave an audience thinking long after the last slide has concluded. Beautiful.ai users can choose from all sorts of different Smart Slide templates to serve as their closing slide , and add engaging images and even video to help keep an audience interested until the very end of the product presentation and beyond.

9. Delegate with deadlines

Collaboration can be key to designing a powerful product presentation, and the Beautiful.ai Teams Plan makes it easy to get the entire team involved and on task. Delegate different slides or portions of the slide deck to specific team members, then be sure and set deadlines to keep everyone on schedule. There’s no need to worry about scattered slides with the Beautiful.ai Team Plan . Keep everything in one place with our single, searchable library. Slides are instantly synced when changes are made, so everyone is always working on the most current version at all times.

10. Conduct a product reflection

Also known as a project retrospective, a product reflection helps teams dive deep into completed projects, assessing what worked and what could have been better. The process helps to inform future planning, but it has the potential to be a tedious task that gets left by the wayside once a product presentation is completed. By using Beautiful.ai’s project retrospective template, however, project managers can create an effective product reflection in half the time. The customizable template features all the necessary slides for a powerful retrospective including project inventory, time investment, feedback and wins. By using the project retrospective presentation template , teams can better understand where their efforts paid off and how they can improve future projects.

Samantha Pratt Lile

Samantha is an independent journalist, editor, blogger and content manager. Examples of her published work can be found at sites including the Huffington Post, Thrive Global, and Buzzfeed.

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Inspiration

23 presentation examples that really work (plus templates!)

Three professionals engaged in a collaborative meeting with a Biteable video maker, a laptop, and documents on the table.

30 Mar 2023

To help you in your quest for presentation greatness, we’ve gathered 23 of the best business presentation examples out there. These hand-picked ideas range from business PowerPoint presentations, to recruitment presentations, and everything in between.

As a bonus, several of our examples include editable video presentation templates from Biteable .

Biteable allows anyone to create great video presentations — no previous video-making skills required. The easy-to-use platform has hundreds of brandable templates and video scenes designed with a business audience in mind. A video made with Biteable is just what you need to add that wow factor and make an impact on your audience.

Create videos that drive action

Activate your audience with impactful, on-brand videos. Create them simply and collaboratively with Biteable.

Video presentation examples

Video presentations are our specialty at Biteable. We love them because they’re the most visually appealing and memorable way to communicate.

1. Animated characters

Our first presentation example is a business explainer from Biteable that uses animated characters. The friendly and modern style makes this the perfect presentation for engaging your audience.

Bonus template: Need a business video presentation that reflects the beautiful diversity of your customers or team? Use Biteable’s workplace scenes . You can change the skin tone and hair color for any of the animated characters.

2. Conference video

Videos are also ideal solutions for events (e.g. trade shows) where they can be looped to play constantly while you attend to more important things like talking to people and handing out free cheese samples.

For this event presentation sample below, we used bright colours, stock footage, and messaging that reflects the brand and values of the company. All these elements work together to draw the attention of passers-by.

For a huge selection of video presentation templates, take a look at our template gallery .

Business PowerPoint presentation examples

Striking fear into the hearts of the workplace since 1987, PowerPoint is synonymous with bland, boring presentations that feel more like an endurance test than a learning opportunity. But it doesn’t have to be that way. Check out these anything-but-boring business PowerPoint presentation examples.

3. Design pointers

This PowerPoint presentation takes a tongue-in-cheek look at how the speakers and users of PowerPoint are the problem, not the software itself.

Even at a hefty 61 slides, the vintage theme, appealing colors, and engaging content keep the viewer interested. It delivers useful and actionable tips on creating a better experience for your audience.

Pixar, as you’d expect, redefines the meaning of PowerPoint in their “22 Rules for Phenomenal Storytelling”. The character silhouettes are instantly recognizable and tie firmly to the Pixar brand. The bright colour palettes are carefully chosen to highlight the content of each slide.

This presentation is a good length, delivering one message per slide, making it easy for an audience to take notes and retain the information.

Google slides examples

If you’re in business, chances are you’ll have come across slide decks . Much like a deck of cards, each slide plays a key part in the overall ‘deck’, creating a well-rounded presentation.

If you need to inform your team, present findings, or outline a new strategy, slides are one of the most effective ways to do this.

Google Slides is one of the best ways to create a slide deck right now. It’s easy to use and has built-in design tools that integrate with Adobe, Lucidchart, and more. The best part — it’s free!

5. Teacher education

Here’s a slide deck that was created to educate teachers on how to use Google Slides effectively in a classroom. At first glance it seems stuffy and businessy, but if you look closer it’s apparent the creator knows his audience well, throwing in some teacher-friendly content that’s bound to get a smile.

The slides give walkthrough screenshots and practical advice on the different ways teachers can use the software to make their lives that little bit easier and educate their students at the same time.

6. Charity awareness raiser

This next Google slide deck is designed to raise awareness for an animal shelter. It has simple, clear messaging, and makes use of the furry friends it rescues to tug on heartstrings and encourage donations and adoptions from its audience.

Pro tip: Creating a presentation is exciting but also a little daunting. It’s easy to feel overwhelmed — especially if the success of your business or nonprofit depends on it.

Prezi presentation examples

If you haven’t come across Prezi , it’s a great alternative to using static slides. Sitting somewhere between slides and a video presentation, it allows you to import other content and add motion to create a more engaging viewer experience.

7. Red Bull event recap

This Prezi was created to document the Red Bull stratosphere freefall stunt a few years ago. It neatly captures all the things that Prezi is capable of, including video inserts and the zoom effect, which gives an animated, almost 3D effect to what would otherwise be still images.

Prezi has annual awards for the best examples of presentations over the year. This next example is one of the 2018 winners. It was made to highlight a new Logitech tool.

8. Logitech Spotlight launch

What stands out here are the juicy colors, bold imagery, and the way the designer has used Prezi to its full extent, including rotations, panning, fades, and a full zoom out to finish the presentation.

Sales presentation examples

If you’re stuck for ideas for your sales presentation, step right this way and check out this video template we made for you.

9. Sales enablement video presentation

In today’s fast-paced sales environment, you need a way to make your sales enablement presentations memorable and engaging for busy reps. Sales enablement videos are just the ticket. Use this video presentation template the next time you need to present on your metrics.

10. Zuroa sales deck

If you’re after a sales deck, you can’t go past this example from Zuora. What makes it great? It begins by introducing the worldwide shift in the way consumers are shopping. It’s a global phenomenon, and something we can all relate to.

It then weaves a compelling story about how the subscription model is changing the face of daily life for everyone. Metrics and testimonials from well-known CEOs and executives are included for some slamming social proof to boost the sales message.

Pitch presentation examples

Pitch decks are used to give an overview of business plans, and are usually presented during meetings with customers, investors, or potential partners.

11. Uber pitch deck

This is Uber’s original pitch deck, which (apart from looking a teensy bit dated) gives an excellent overview of their business model and clearly shows how they intended to disrupt a traditional industry and provide a better service to people. Right now, you’re probably very grateful that this pitch presentation was a winner.

You can make your own pitch deck with Biteable, or start with one of our video templates to make something a little more memorable.

12. Video pitch template

This video pitch presentation clearly speaks to the pains of everyone who needs to commute and find parking. It then provides the solution with its app that makes parking a breeze.

The video also introduces the key team members, their business strategy, and what they’re hoping to raise in funding. It’s a simple, clear pitch that positions the company as a key solution to a growing, worldwide problem. It’s compelling and convincing, as a good presentation should be.

13. Fyre Festival pitch deck

The most epic example of a recent pitch deck is this one for Fyre Festival – the greatest event that never happened. Marvel at its persuasion, gasp at the opportunity of being part of the cultural experience of the decade, cringe as everything goes from bad to worse.

Despite the very public outcome, this is a masterclass in how to create hype and get funding with your pitch deck using beautiful imagery, beautiful people, and beautiful promises of riches and fame.

Business presentation examples

Need to get the right message out to the right people? Business presentations can do a lot of the heavy lifting for you.

Simply press play and let your video do the talking. No fumbling your words and sweating buckets in front of those potential clients, just you being cool as a cucumber while your presentation does the talking.

Check out two of our popular templates that you can use as a starting point for your own presentations. While they’re business-minded, they’re definitely not boring.

14. Business intro template

Modern graphics, animations, and upbeat soundtracks keep your prospects engaged as they learn about your business, your team, your values, and how you can help them.

15. Business explainer template

Research presentation examples.

When you’re giving a more technical presentation such as research findings, you need to strike the perfect balance between informing your audience and making sure they stay awake.

As a rule, slides are more effective for research presentations, as they are used to support the speaker’s knowledge rather can capture every small detail on screen.

With often dry, complex, and technical subject matter, there can be a temptation for presentations to follow suit. Use images instead of walls of text, and keep things as easy to follow as possible.

16. TrackMaven research deck

TrackMaven uses their endearing mascot to lighten up this data-heavy slide deck. The graphs help to bring life to their findings, and they ensure to only have one bite-size takeaway per slide so that viewers can easily take notes.

17. Wearable tech research report

Obviously, research can get very researchy and there’s not a lot to be done about it. This slide deck below lays out a ton of in-depth information but breaks it up well with quotes, diagrams, and interesting facts to keep viewers engaged while it delivers its findings on wearable technology.

Team presentation examples

Motivating your team can be a challenge at the best of times, especially when you need to gather them together for….another presentation!

18. Team update template

We created this presentation template as an example of how to engage your team. In this case, it’s for an internal product launch. Using colorful animation and engaging pacing, this video presentation is much better than a static PowerPoint, right?

19. Officevibe collaboration explainer

This short slide deck is a presentation designed to increase awareness of the problems of a disengaged team. Bright colors and relevant images combine with facts and figures that compel viewers to click through to a download to learn more about helping their teams succeed.

Recruitment presentation examples

Recruiting the right people can be a challenge. Presentations can help display your team and your business by painting a dynamic picture of what it’s like to work with you.

Videos and animated slides let you capture the essence of your brand and workplace so the right employees can find you.

20. Company culture explainer

If you’re a recruitment agency, your challenge is to stand out from the hundreds of other agencies in the marketplace.

21. Kaizen culture

Showcasing your agency using a slide deck can give employers and employees a feel for doing business with you. Kaizen clearly displays its credentials and highlights its brand values and personality here (and also its appreciation of the coffee bean).

Explainer presentation examples

Got some explaining to do? Using an explainer video is the ideal way to showcase products that are technical, digital, or otherwise too difficult to explain with still images and text.

Explainer videos help you present the features and values of your product in an engaging way that speaks to your ideal audience and promotes your brand at the same time.

22. Product explainer template

23. lucidchart explainer.

Lucidchart does a stellar job of using explainer videos for their software. Their series of explainers-within-explainers entertains the viewer with cute imagery and an endearing brand voice. At the same time, the video is educating its audience on how to use the actual product. We (almost) guarantee you’ll have more love for spiders after watching this one.

Make a winning video presentation with Biteable

Creating a winning presentation doesn’t need to be difficult or expensive. Modern slide decks and video software make it easy for you to give compelling presentations that sell, explain, and educate without sending your audience to snooze town.

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Tips To Create A Powerful Product Presentation Plus Examples

Have you ever attended a product presentation that left you feeling underwhelmed and unimpressed? Maybe the speaker was dry and uninspiring, or the product itself didn’t seem all that exciting. Whatever the reason, a lackluster product presentation can be a real letdown.

But what if there was a better way? What if you could create a PowerPoint product presentation that wows your audience and leaves them eager to learn more?

This blog will share some inspiring product presentation examples to help you take your presentations to the next level.

We’ll also provide tips and tricks to help you create an informative and memorable product presentation.

What is a Product Presentation, and why it’s important?

Product presentations are an essential part of any business, as they help showcase the features and benefits of a product to potential customers or investors. A product presentation serves as a means of communication to showcase a product’s noteworthy attributes and advantages. It also exemplifies how the product addresses a specific problem or fulfills a particular requirement.

The importance of product presentations cannot be overstated, as they play a vital role in the success of a product launch or marketing campaign. Here are some reasons why product presentations are so important:

Captures attention: A well-executed product presentation can capture the attention of potential customers and investors, making them more likely to remember your product and consider investing in it.
Demonstrates value: A product presentation can effectively demonstrate the value of a product, highlighting how it can solve a particular problem or meet a specific need.
Builds credibility: A professional and engaging product presentation can help build credibility for your product and brand, making customers more likely to trust and purchase from you.
Increases sales: A presentation for a product can help increase sales by effectively communicating the features and benefits of a product and convincing potential customers that it is worth their investment.
Differentiates from competitors: A well-designed presentation can differentiate your product from competitors in the market, highlighting what sets it apart and making it more attractive to potential customers.

Key Elements of a Product Presentation

When it comes to creating a successful new product presentation , there are several vital elements that you should include to ensure your message is clear and compelling. Let’s explore each of these elements in more detail:

Introduction

Your introduction should capture your audience’s attention and give them a reason to listen. Consider starting with a thought-provoking question, a startling statistic, or a personal anecdote related to the problem your product solves.

Company Overview

This is your chance to give your audience background information about your company , including your mission statement, history, and notable achievements. This helps build credibility and establish trust with your audience.

The Problem

Clearly define the problem that your product solves and why it’s crucial. Use real-world examples or statistics to help your audience understand the significance of the problem.

Product and Solution

This is the meat of your presentation, where you introduce your product and explain how it solves the problem you just defined. Use clear, concise language and visuals to demonstrate how your product works.

The Promise of Value or Benefits

Elucidate your product’s advantages and potential to enhance your customer’s life quality. Emphasize the distinctive characteristics that differentiate your product from rivals and justify why it’s a valuable investment.

Product Positioning

Describe the position of your product in the market and its comparison with similar products. Accentuate your unique selling proposition (USP) and justify why your product is the most suitable option for your intended audience.

Use Cases and Social Proof

Use real-world examples and case studies to demonstrate how your product has helped other customers. Incorporate endorsements or evaluations from contented customers to establish social proof and build trust.

Call-to-Action

End your presentation with a clear call to action, such as a website or phone number to contact for more information or to make a purchase. Simplify the process for your audience to proceed to the next step.

By including these key elements in your product presentation design , you’ll be well on your way to creating a compelling message that resonates with your audience. So, take the time to carefully craft each element and watch as your product presentation helps drive success for your business.

The 8 Steps Formula To Craft a Powerful Product Presentation

Are you ready to create a product presentation that genuinely captivates your audience and drives success for your business?

A robust product design presentation requires strategic planning, compelling content, and engaging PowerPoint graphics . In this section, we’ll walk you through the eight steps you must follow to create a presentation that showcases your product in the best possible light.

So, let’s dive in and explore the formula for crafting a robust product design presentation that leaves a lasting impression on your audience.

Start with a captivating introduction

Your introduction is your first impression of your audience , so it’s essential to make it count. Consider starting with a story, a surprising statistic, or a thought-provoking question related to your product.

This will aid in captivating your audience and pique their interest in what you have to communicate. You can also use your introduction to outline the key points you’ll cover in your presentation.

Stay on brand

Consistency is key in branding, and your product presentation should reflect your brand’s personality and values. Employ uniform branding components in your presentation, such as colors, fonts, and logos. This will strengthen your brand identity and render your presentation more memorable.

Leverage a product roadmap

A product roadmap can help you showcase your product’s features and benefits in a clear, organized way. Consider using a timeline template or flowchart to highlight critical milestones and show how your product has evolved.

Write promising content

Your content should focus on your product’s benefits rather than just its features. Use clear, concise language and emphasize the value your product can bring to your customers’ lives.

Clarify how your product resolves an issue or fulfills the necessities of your intended audience. You may also employ storytelling techniques to render your content more relatable and captivating.

Use engaging visuals

Visuals are a vital component of any product launch presentation . Utilize top-notch images, videos, and graphics to illustrate your ideas and maintain your audience’s interest.

Ensure your visuals are relevant to your content and support your key messages. In addition, you may use visual aids to separate the text and enhance the visual appeal of your presentation.

Showcase a demo

A live product demo can be a powerful way to showcase your product’s capabilities and build excitement. Consider showing your product in action to help your audience visualize how it works. Keep your demo concise and focused on the key features and benefits.

Share success stories

Use case studies or testimonials from satisfied customers to build social proof and establish credibility. This can assist in persuading your audience that your product is a valuable investment.

Use real examples relevant to your target audience and explain how your product helped solve a problem or achieve a goal.

End in an actionable way

Conclude your presentation with a distinct call to action, such as a website or phone number for further details or to make a purchase. Facilitate your audience in proceeding to the next step and converting them into customers.

You can also use your call to action to reinforce the key benefits of your product and remind your audience why they should choose your product over the competition.

Winning Product Presentation Examples That Convert and Sell

Product strategy deck powerpoint template.

This PowerPoint product strategy deck showcases the product strategy and gives a detailed insight into the customer, product, company, and competition, defining key success metrics and mapping your product vision with user personas, user journeys, and user stories. Product managers can use this deck to showcase their product strategy to senior management or investors.

New Product Presentation

This product presentation can be a great starting point for product managers to create polished and professional product presentations, giving the product an air of credibility and quality.

Such presentations help build trust with potential customers and make them more likely to purchase.

Product Features Presentation

This product presentation deck focuses on the product’s benefits. By highlighting the benefits, the presentation helps the senior management understand how the product will solve customers’ problems or meet their needs. It is crucial to map out product features with benefits to showcase how the product solves customer problems or meets their needs.

It also builds trust with the customer. The presentation shows that the company is transparent and trustworthy by providing accurate and detailed information about the product.

Collection of Product Roadmap templates

The product roadmap template helps demonstrate the product vision and the company’s plans. By showing the product’s development direction, the presentation helps stakeholders understand where it is headed and how it will evolve. This collection offers various ways of showing product roadmap for your product presentation.

Collection of Product Planning

Product Planning is a crucial part of product development. Use a product planning template to showcase a clear direction for the product. It helps to define the product’s goals, target market, and competitive landscape. This clarity can attract potential customers who want to know that the company has a clear plan for the product’s success.

It also illustrates the product development process and how the company plans to bring the product to market. Detailed planning helps build trust with potential customers by demonstrating the company’s well-thought-out product development plan.

Collection of Product Review

A product review template is one of the winning product presentation examples that convert and sell because they help to showcase the product’s features and benefits through the eyes of actual customers. By including customer reviews and testimonials in the product presentation, potential customers can see how others have used and benefited from the product.

This helps build trust and credibility with potential customers, increasing sales and conversions. Additionally, product review templates can help identify improvement areas and provide valuable feedback for the product development team.

Collection Of Product Performance

These winning product performance presentation examples are guaranteed to convert and sell by demonstrating the product’s performance in an eye-catching and engaging way.

Showcasing the product’s impressive performance can build trust and credibility with your audience, leading to increased sales and conversions.

Common mistakes to avoid while delivering a product presentation

Delivering a product presentation can be daunting, but it’s also a chance to exhibit your product and convince prospective customers to invest in it. However, several common mistakes can detract from the effectiveness of your presentation.

From failing to define your presentation goal to not scoping out the presentation venue ahead of time, we’ll cover everything you need to know to deliver a successful product presentation.

Not defining your presentation goal

One of the most prominent mistakes presenters make is not clearly defining the goal of their presentation. Before commencing the creation of your presentation, take some time to ponder on what you aim to accomplish.

Are you trying to persuade investors to fund your product?

Are you showcasing new features to existing customers?

Knowing your goal will help you structure your presentation and focus on the most critical points.

Not preparing enough for the presentation

A lack of preparation can lead to a lackluster presentation. Ensure you allocate ample time to prepare your content and practice your delivery . Practicing your presentation can also assist you in recognizing areas where modifications are required.

Not knowing who your audience is

Understanding your audience is critical to delivering an effective product launch presentation . Make sure you tailor your presentation to the interests and needs of your audience. Researching your audience beforehand can also help you anticipate their questions and concerns.

Not checking if the presentation file is working

Technical difficulties can be a significant distraction during a presentation. Make sure to test your presentation file on the equipment you’ll be using ahead of time to avoid any surprises.

Not scoping out the presentation venue ahead of time

Arriving at the presentation venue without knowing what to expect can add unnecessary stress to your presentation. Visit the venue beforehand to familiarize yourself with the space and equipment.

Too many animations

Although animations can enhance the visual appeal of your presentation, excessively using them can be disruptive. Ensure your animations are relevant to your content and don’t detract from your message. Remember that simplicity and clarity are vital to delivering an effective product presentation.

Wrapping It Up

A product presentation can make or break the success of your product launch. By implementing the key elements we discussed earlier and avoiding common mistakes, you can create a powerful presentation that will wow your audience and leaves a lasting impression.

Remember to maintain your brand image, employ captivating visuals, and exhibit your product’s unique value proposition. Also, do not hesitate to derive inspiration from the remarkable product presentation ideas we provided.

With these tips and a little creativity, you can deliver a presentation that will captivate your audience and drive sales for your product.

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Must-Have Product Presentation Templates with Examples and Samples

Kavesh Malhotra

“Success is not the result of spontaneous combustion. You must set yourself on fire,” Arnold H Glasow, writer.

This quote encapsulates the essence of product presentations. In a dynamic business landscape, where innovation is the driving force, presenting a new product is akin to igniting that spark of curiosity and interest among stakeholders. SlideTeam’s product presentation templates are the creative fuel that sparks success. Welcome to our exploration of the world of product presentations, where we delve into the art of introducing groundbreaking ideas, captivating audiences, and leaving a lasting impact.

Before we proceed, elevate your product visibility and marketing efforts with these carefully crafted catalogs that showcase your offerings in the most captivating way.

Power of Product Presentation Templates

Imagine this: A company has developed a revolutionary product that has the potential to disrupt the market. The product is ready, and the team is excited, but how do they convey its essence to the world? This is where product presentation templates are a must-have in your library. These presentations serve as the foundation upon which a compelling narrative is built. They offer a structured canvas to showcase the product’s features, benefits, and uniqueness. But more than that, they transform complex ideas into visual stories that resonate with audiences.

If your current need is to showcase the quality and reliability of your products by documenting their testing and results using these essential presets .

The 100% customizable nature of the templates allows you to edit your presentations. The content-ready slides give you the much-needed structure.

Let’s explore!

Template 1: Example Presentation About New Product PowerPoint Presentation Slides

This PPT Bundle is the gateway to showcasing your product in the most presentable way using a PPT Template.

Communicate the launch of your latest product to stakeholders and clients with utmost clarity using this comprehensive PPT collection. This deck comprises seventy-three top-tier slide layouts, which are designed to provide a holistic view of your new product. Use this template to delve into crucial subjects, including product idea screening, in-depth new product analysis, product lifecycle illustration, clear product and roadmap depiction. This also includes tools and techniques employed, comprehensive market analysis, robust development plans, impactful branding, and repositioning strategies. Use this comprehensive deck to also use a meticulous cost analysis , and a comprehensive product feasibility review. With sleek visuals, compelling descriptions, and a clear structure, download this presentation that guides presenters through showcasing the product's features, its relevance in the market, and the potential it holds.

DOWNLOAD NOW

Template 2: Virtual Reality Product Pitch Presentation Complete Deck

Virtual Reality (VR) has transcended science fiction and become a reality. A company specializing in VR technology is about to pitch its groundbreaking product to potential investors. This presentation is a comprehensive guide that takes presenters through every aspect of the VR product. This innovative layout dives deep into the realm of augmented reality and the global VR market. Explore critical aspects such as market statistics, market analysis, pain points, product lifecycle, new product analysis and SWOT analysis. Uncover software development principles, navigate the competitive landscape, and discover compelling reasons behind investing in VR technology. This comprehensive presentation also delves into strategies for digital transformation and outlines fundamental features inherent to VR products. Within this module, you’ll find insightful slides that shed light on revenue streams, details of the leadership team, and a comprehensive go-to-market plan.

Additionally, the presentation addresses key individuals driving the VR product development process, showcasing their pivotal roles. Explore the budget allocation, potential impact, and dashboard assessment for augmented reality initiatives. This complete deck is not just a presentation; it's an immersive journey into the realm of virtual reality.

Virtual Reality Product Pitch Presentation

Template 3: Food Product Pitch Presentation PPT Template

Food is not just sustenance; it's an experience. Imagine a culinary entrepreneur about to introduce a new line of gourmet delights. This pitch deck PPT Template captures the essence of the food product and a unique presentation for businesses to showcase their product or brand to business partners or investors. From showcasing the company story, the value that the products offer, market size analysis and business model. Use this template to also highlight innovation strategies on competitors’ analysis, competitive advantage, supply chain, target group bifurcation, and more.

With delectable visuals, enticing descriptions, and a layout tantalizes the senses, download this preset that takes presenters on a gastronomic journey.

Each of these templates serves as a beacon of creativity, guiding presenters through the intricate maze of introducing a new product to the world.

Unlocking Success: Captivating Audiences and Achieving Goals

As we conclude this exploration of product presentation templates, it's evident that they are not mere slides but catalysts of success. They empower presenters to convey their ideas with clarity, conviction, and creativity. They capture attention, fuel curiosity, and leave a lasting impression. Whether it's a tech gadget, a virtual reality marvel, or a culinary delight, product presentations are the vessels that carry innovation to its rightful destination - the hearts and minds of those who seek to be inspired.

As we advance, dive into the world of strategic product development with these templates that guide you through every step of creating and refining your product.

FAQs on Product Presentations

What is a good product presentation .

A good product presentation communicates a product's value, features, and benefits to its target audience. It should be visually appealing, well-structured, and engaging. A successful product presentation highlights the product's unique selling points, addresses customer pain points, and demonstrates how the product solves those issues. It should also include relevant data, visuals, and, possibly, real-life use cases to resonate with the audience.

What is an online product presentation?

An online product presentation is a virtual product demonstration conducted over the Internet. It involves using digital tools, such as slides, videos, and interactive elements, to showcase a product's features, benefits, and value proposition to a remote audience. Online product presentations can be live webinars and video demonstrations to interactive virtual tours and product walkthroughs.

What are the steps in product presentation?

Steps in a product presentation involve a systematic approach to conveying the product's information effectively:

Research: Understand your audience and tailor the presentation accordingly.
Outline: Create a clear structure for the presentation, including an introduction, key features, benefits, visuals, and a conclusion.
Introduction: Grab the audience's attention and introduce the product's context.
Features and Benefits: Highlight the product's unique features and how they solve customer problems.
Visuals: Incorporate visuals like images, videos, and infographics to enhance understanding.
Use Cases: Provide real-life examples of how the product can be used.
Data and Metrics: Include relevant data such as market statistics, customer testimonials, and success stories.
Comparison: If applicable, compare the product with alternatives to showcase its superiority.
Call to Action: Encourage the audience to take the next step, whether it's purchasing the product or reaching out for more information.

What should be included in a product launch presentation?

A product launch presentation is a crucial opportunity to present a new product to the market. It should cover:

Product Overview: Introduce the product's name, purpose, and target audience.
Value Proposition: Clearly state the unique value the product offers to customers.
Features and Benefits: Highlight key features and how they address customer needs.
Use Cases: Provide real-world scenarios where the product can make a difference.
Market Analysis: Share insights on the market demand and potential for the product.
Competition: Discuss how the product compares to existing solutions.
Availability: Specify the product's launch date, availability, and purchasing information.
Team and Resources: Introduce the team behind the product's development.
Future Roadmap: Briefly outline the product's future developments and improvements.

Remember, a successful product presentation effectively communicates the product's value, addresses customer needs, and leaves a lasting impression on the audience.

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What It Takes to Give a Great Presentation

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Five tips to set yourself apart.

Never underestimate the power of great communication. It can help you land the job of your dreams, attract investors to back your idea, or elevate your stature within your organization. But while there are plenty of good speakers in the world, you can set yourself apart out by being the person who can deliver something great over and over. Here are a few tips for business professionals who want to move from being good speakers to great ones: be concise (the fewer words, the better); never use bullet points (photos and images paired together are more memorable); don’t underestimate the power of your voice (raise and lower it for emphasis); give your audience something extra (unexpected moments will grab their attention); rehearse (the best speakers are the best because they practice — a lot).

I was sitting across the table from a Silicon Valley CEO who had pioneered a technology that touches many of our lives — the flash memory that stores data on smartphones, digital cameras, and computers. He was a frequent guest on CNBC and had been delivering business presentations for at least 20 years before we met. And yet, the CEO wanted to sharpen his public speaking skills.

Carmine Gallo is a Harvard University instructor, keynote speaker, and author of 10 books translated into 40 languages. Gallo is the author of The Bezos Blueprint: Communication Secrets of the World’s Greatest Salesman (St. Martin’s Press).

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Product presentation: best practices & templates for success.

9 min read As a product manager, it’s not enough to simply come up with a great product that you know will solve the problems of your customers or give the market something it hasn’t seen before. One of the key drivers to product success, is how the product is eventually presented to the market. Pitching your product correctly can make a success out of your hardwork. Pitching it wrong, however, can undo months (potentially years of hard work). In this guide we take a look at the process of product presentation and outline why it’s important to your brand’s long-term success.

What is product presentation?

Product presentation is the process of bringing your product in front of your customers, whether it’s a new product, or an existing product with new features.

As the name suggests, it involves a presentation (product presentation slides) during which you take potential customers through the details of your product, including what it is, how it works, and how it helps to solve their problems.

A successful product presentation will ensure your potential customers know exactly why they should be interested in your new or updated product and can also help your sales team and marketing team with their plans for further product promotion.

Getting your product presentation right is a critical stage and there are several benefits you can generate with a powerful product presentation.

Free eBook: The state of product experience research

Some of these benefits include:

A. Raise more product awareness

Giving a product presentation to potential buyers can generate far more awareness and draw attention to your product. We’ve all seen the slick product presentations by the likes of Apple that are treated as world events.

B. Help your product stand out

Whether you’re looking to entice existing customers with product updates, or establish credibility with new customers, a product presentation can help you stand out above the competition, which is particularly useful if you’re in a competitive or crowded market.

C. Reach a much larger audience

We’ve already mentioned how companies like Apple use product presentations in their marketing strategy. When Apple gives a product presentation or releases new features, it becomes a world-wide event generating interest not just from customers, but from the media.

Generating this wider media interest has many benefits and can create even more hype about your product among current customers and potential customers.

Getting your company name out in the media will help keep you front of mind when customers come to purchase – which is exactly where you want to be.

D. Generate more sales and revenue

Ultimately your product presentation is a sales presentation that sales teams can use to move buyers towards purchasing by demonstrating your product quality and providing specific product details directly to your audience.

What is the purpose of product presentation?

While product presentations can by used as sales presentations, they provide a specific purpose for product managers to help customers understand exactly why they should be interested in your product and what it can do for them.

It also provides an opportunity to be clear about what makes your product unique, but it also helps you tell the story of your product and help make a connection between the product and your customers.

We’ve all heard Simon Sinek’s “Start with Why” presentation, this is what your product presentation can do.

It can help customers understand why you do what you do, and provide specific examples of why your product solves their challenges.

Examples of effective product presentations

Effective product presentations can be different from company to company, but many follow the same template and will include many of the same elements.

The best product presentations will include details like:

1. Your company overview

Give customers some background and an idea of who you are as a company and why you do the things you do.

2. The problem you solve

Whether you solve a new problem or solve similar problems but in a better way, you need to be absolutely clear how you meet your customer needs and solve the problems in the market.

3. What the product is

This is your chance to outline all the benefits, features and other details of your latest product. The information you give here will help build trust with customers and increase the chances of them making a purchase.

4. Case studies

If you already developed social proof for your product with customers, then you should include details of this in your product presentation. If you can include testimonials or other instances to demonstrate how your product works, include them.

5. Call to action

Remember, your product presentation can work like a sales presentation (although it will be more focussed on the product and features than a sales presentation) so you should use a call to action to encourage customers to complete an action, like a purchase.

Here are a few examples of effective product presentations we’ve seen:

Samsung galaxy note8.

Samsung made great use of visual aids and entertainment to introduce the new Samsung Galaxy Note8 in this product presentation. This goes to show that while you can be effective with a product powerpoint presentation, adding a bit of extra spark can set you apart:

AirBnB’s product presentation is a textbook example of a presentation template that hits all the main points of a great product presentation.

AirBnB keep their product presentation simple, outlining very clearly the problem they solve, where they see themselves positioned in the marketplace, and exactly how the product works.

They also include many figures for revenue, the key benefits they offer and clear use cases when their product would be used.

Tesla Roadster

Tesla is becoming as synonymous with brilliant product presentations as Apple and the presentation of the company’s Roadster was a great example.

All the features were on full display and the audience were given the real sense they were looking at a genuine market disruptor.

Apple 2008 MacBook Air

Of course it wouldn’t be right to have a guide about product presentation and not include the company that has revolutionised this product focussed sales pitch.

The MacBook Air product presentation tagline There’s something in the air makes sense completely in the brand guidelines of Apple too.

It creates a story around the product before diving into the details.

What not to do with your product presentation

Of course, while your product presentation slides can get your foot in the door with customers, they can just as easily end with the door slamming in your face if you get it wrong.

And there’s plenty of examples of what you shouldn’t do in a product presentation:

Ignore brand guidelines

Remember, you want customers to associate your brand along side your product so they think of both synonymously. If you prepare a product presentation that jumps around in styles and themes, you’ll risk confusing customers.

Using too much information

There’s nothing worse than a product powerpoint presentation with big blocks of text that are hard to understand. It’s not just powerpoint slides that can be a problem of course. While it’s important to give customers information in your product presentations, the key is to give them the relevant information.

Cramming in too much risks them losing the key points.

Having a boring presentation template

We’ve shown with AirBnB’s product presentation that a pdf format and a slide deck outlining the key product details, and a clear product roadmap make for an effective presentation.

That can work when you don’t have a physical product.

But as we’ve also seen with the likes of Apple, Tesla and Samsung, if you have a physical product, use it to your best advantage.

Make it all about you

This might sound counterintuitive when talking about your product, but the only reason customers are going to care about it is because they get something out of it. Be clear what’s in it for them, and also try to include them in your product presentation. If you can engage your audience and make your product presentation more interactive there’s a great chance it will stand out.

Product presentation templates

Your product presentation should be a reflection of your individual brand and product, but a product presentation template can help get you started, and there are plenty available:

Make product presentations easy with Qualtrics

Your product presentations can make or break years of work, but they don’t have to be stressful to put together, especially with Qualtrics.

With our product dashboards , you have everything you need in one place.

From product roadmap information to audience insights and everything you need about your new product, Qualtrics give you everything you need to get ultimate exposure for your new product and ensure your presentation is a success.

Related resources

Product concept 12 min read, product feedback 14 min read, product development strategy 21 min read, product metrics 17 min read, product launch 16 min read, product roadmap 16 min read, product design 16 min read, request demo.

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Learn / Guides / Product roadmaps guide

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9 tips to create compelling product roadmap presentations

A crystal-clear roadmap is the best strategic communication tool for a product manager. When properly presented and shared across an organization, a product roadmap sheds light on what’s happening today, tomorrow, and in the future—and motivates teams to achieve more.

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Reading time.

A great product roadmap presentation helps you build trust with your team and stakeholders —letting them all see how you’re creating real value for the company. How you present a roadmap to your internal team can also inform how you should present it to your customers and get them on board with what’s to come.

This chapter dives into the best tips for roadmap presentations to keep every stakeholder invested and engaged before, during, and after you’re done presenting.

Boost your product roadmap presentation with product experience insights

Heatmaps, Recordings, Surveys, and Feedback tools help you build your product roadmap presentation on a solid, user-centric foundation.

Why your product roadmap presentation matters

When it comes to keeping product strategy, business objectives, and execution aligned, the product roadmap is your key point of reference. Your work as a product manager (PM) involves working with internal teams and stakeholders to build a crystal-clear roadmap that clearly communicates deliverables, and the expectations for where the product is going and why .

Next, you need to get everyone else involved with the product on board and on the same page. The first step to evangelizing your product roadmaps across your organization is to get them out there for all to see with a product roadmap presentation.

Presenting your roadmap to key stakeholders is a great opportunity to tell a compelling story about where your product is going.

A well-thought-out roadmap presentation will help you:

Align and validate your team’s roadmap

Reduce the risk of eleventh-hour surprises stopping you in your tracks

Smoothly deliver against your product strategy

Avoid stakeholder confusion or dissatisfaction on where the product is going

Make sure your goals stay customer-centric and align with both your users’ needs and wants, as well as your business objectives

How the product roadmap presentation helps you achieve your goals

Your goal with the product roadmap presentation is to gain alignment around the set of priorities you’ve arrived at. That includes:

5 components of a great product roadmap presentation

Every product roadmap presentation is different. In fact, to address every stakeholder’s needs, you may need to first create and present a general strategic product roadmap template, and then move on to discuss lower-level field roadmaps.

However, there are some components that most product roadmap presentations have in common:

An introduction/agenda: this tells your audience what to expect, what the presentation is about, and how long it’ll last

Your purpose and product vision : the reasoning behind the new product (or new iterations) to give your audience some context and help them see the rationale behind your product direction

The product’s target audience: who are you trying to target with your new product/features? It could be your existing audience, or you might want to reach a new audience in a different market.

Your product roadmap: a top-level view of what you’ve outlined in your product roadmap. For example, you can showcase the anticipated timeline, but don't go into detail about each deliverable along the way.

Feedback and questions: at the end of the presentation, leave space for your audience to ask questions and provide feedback

💡 Pro tip : keep your presentation user-focused with a data-informed strategy and roadmap.

Use Hotjar to gather a rich mix of quantitative and qualitative product experience data for a user-centric approach.

By providing a steady inflow of user data, Hotjar’s tools can help you ensure your product strategy and roadmap are always relevant.

A Hotjar heatmap in action

9 tips to ace your product roadmap presentation

Before you go ahead with your product roadmap presentation, think about how you communicate your roadmap at these stages:

Before the presentation

When you’re working on your product roadmap presentation, your main goal is to set it up for the best results . To do that, get to know your stakeholders’ needs and motivations, and try to anticipate questions and feedback that might come up in the presentation.

1. Know your audience

As you build your product roadmap presentation, focus on sharing the most relevant information with your audience.

For example, the C-Suite and the Sales team care about different aspects of the product strategy, while customers and engineers are likely invested in different aspects of the product's direction. Every one of these groups has a varying degree of understanding around the inner workings of the product —and different ways of relating to you as the PM.

To tailor your presentation to the interests of the audience involved, you need to get to know them: their motivations, their deadlines, their pressures, what’s keeping them up at night. This will help you empathize with your stakeholders and create trust.

💡 Pro tip: if you don’t know your stakeholders, set up interviews so you can begin to understand them and their interests. Stakeholder interviews can be informal, simple conversations to get to know their motivations and challenges. They’ll also provide you with some less-obvious opportunities to influence your project’s chances of success.

Once you know your audience, you can tailor your product roadmap presentation to address what they care about and communicate your roadmap for successful buy-in . For example:

Engineering: they want to understand the value of their effort to the business, to customers, and towards improving the product. Keep it short-term and focus on developer-oriented themes—like scalability, usability, quality, performance, infrastructure, and product features.

Executives : these stakeholders care about the company's vision and goals, and how the plan depicted by the roadmap will help the company achieve them. Make sure your roadmap ties each initiative to customer value and business goals. Explain what features you’re adding, and more importantly, how the initiatives will help the product capture the market.

Customer-facing teams : these include Sales and Customer Success and Support teams that mainly care about what they can promise customers, when it will be ready, how it affects pricing, building trust and loyalty, and ways to reduce churn. Give them a transparent timeline they can communicate to customers and users, and show how the roadmap will introduce ways to reduce churn and improve conversion.

2. Channel your inner PANDA

Building an effective and engaging presentation is all about product roadmap prioritization in the wild. As a PM, that can mean dealing with some pretty dangerous animals.

From HiPPOs (Highest Paid Person’s Opinion) to ZEBRAs (Zero Evidence But Really Arrogant) to RHINOs (Really Here In Name Only), these types of stakeholders can hold up the product development process or force you to focus resources on the wrong priorities.

PANDAs (Prioritizes Amazingly and Needs Data Always) make the best product managers because they prioritize strategically and take a data-informed approach.

When it comes to developing a stellar product roadmap presentation, channeling your inner PANDA helps you:

Communicate convincing product narratives

Share user and business data that keeps team members aligned

Manage your backlog effectively

Highlight clear, measurable metrics that let you know you’re on the right track

Keep the product team aligned on shared priorities and initiatives

Build trust with stakeholders who can see that you’re creating real value for the company

Product managers who Prioritize Amazingly and Need Data Always can confidently show that their product decisions will benefit their team, their organization, and most importantly, their users. This is the basis for cross-functional communication and buy-in from execs and other stakeholders.

💡 Pro tip : sharpen your user data to make better decisions for your product roadmap.

The best product managers use research for product prioritization , and Hotjar gives you the user data you need to prioritize brilliantly.

Ask users direct questions and gather information on what’s important to them by using Hotjar’s non-invasive survey tools—like Feedback widgets.

Use Heatmaps and Session Recordings to spot issues and determine which bug fixes and product optimizations should be top of your list.

When you’re guided by how your users experience your product and what their needs are, you can stop your priorities from being hijacked by loud-mouthed HiPPOs, arrogant ZEBRAs, or unfocused WOLF types.

A session recording captured using Hotjar

3. Structure the roadmap in themes, not features

Theme-based roadmaps are one of the best ways to give your product roadmap a memorable and meaningful narrative . As they highlight the big picture, themes show the broader objectives at play and make it easier for you to sell your product strategy.

High-level themes are great for structuring the roadmap and setting up your audience for the context you’re presenting in. To anticipate needs and questions during the presentation, make sure you can provide details into what’s behind each high-level item.

For example, if you've called a theme 'essential services', break it down into key initiatives and epics that will be required to deliver the theme.

During the presentation

To get everyone on board during product roadmap presentations, your goal is to communicate clearly with your stakeholders and ensure everyone is on the same page.

4. Focus on the why

Whether it’s a traditional feature roadmap or a problem-focused set of objectives and key results (OKRs), why you want to do these things matters. Is it to explore a new business opportunity? To increase satisfaction among a key segment of users? Something else?

If you expect your team to own building solutions—as well as defining and measuring their success—they need to understand why these initiatives matter to your users and the business as a whole.

As you present, highlight the context for why you are including something on a roadmap, and remember to tailor your message depending on the audience. Technical teams need to see evidence for why you see demand for a feature. Executives want to see a strong connection between the development initiatives and the priorities of the business.

Remember to address different stakeholders' needs, which you may have uncovered in earlier stakeholder interviews or catch-ups. Be clear on the trade-offs you’ve had to make so stakeholders understand the different considerations you and your team have made.

💡 Pro tip : the data speaks for itself, but you can also tell a powerful story from the perspective of your users.

Include user insights to prove the value of your ideas, and talk about some alternatives that you've excluded—and why.

Use Hotjar's product experience tools to Observe and Ask for user feedback that helps your audience understand the ‘why’ as much as the ‘what’.

The Hotjar Feedback widget

5. Communicate a convincing product narrative

Great product storytelling can get powerful exec HiPPOs on board, motivate disconnected RHINOs, and convince arrogant ZEBRAs and distractible WOLF (Working On Latest Fire) personas to get behind your product plans.

As you tell the story of how your roadmap came together, use it as a tool to keep your audience engaged and rally their support around the plan . Include details like customer requests that inspired a new feature, features and functionalities that help push you closer to the product’s vision, or any particularly difficult prioritization decisions you can share.

Use simple and clear language and avoid industry jargon, especially if you're trying to align a wide variety of stakeholders. This will help communicate your product roadmap.

6. Engage your audience with visual aids

People need to see how all the components of your product strategy fit together, so invest time in making sure your product roadmap presentation template is well-designed .

Whether it’s dedicated product roadmapping or project management tools, PowerPoint presentations, infographics, Gantt charts, or Excel spreadsheets, every type of product roadmap presentation template uses graphic elements to help stakeholders visualize your overall product strategy, and help you chart the development and release of specific iterations .

#Some of PowerPoint’s free roadmap templates

A few key points to keep in mind:

Vary your versions : present different versions of your roadmap for different audiences. A good way to do this can be to filter your roadmap content by epics or outcomes, and only show the ones relevant to the departments or teams you're presenting to.

Colormap : use color to distinguish between different themes, objectives, or categories on your roadmap. Don’t forget to include a legend outlining what each color signifies.

Keep it relevant : don’t overwhelm your audience with too many details. Your visual product roadmap should contain only the most relevant insights and graphics. When in doubt, take it out.

After the presentation

It’s time to tie up any loose ends and check in with your audience. As you do so, continue to request feedback and iterate on your roadmap presentation.

7. Tie in metrics

If you’re having a difficult time rallying the audience around your roadmap, remember that metrics are a great arbitrator . They are a powerful tool for selling your product strategy and getting buy-in across your organization.

Metrics related to the success of your product help you make objective decisions and not rely on intuition alone. You likely used these product metrics to make your roadmap decisions in the first place, so put them back to work for you when presenting your product strategy.

Your visual roadmap should present how initiatives influence key business metrics or a 'north star metric'. They’re an important part of the narrative around your product roadmap, so put these numbers front and center in your presentation.

8. Leave room for questions and feedback

Make sure you give participants the opportunity to ask questions and provide feedback on your product roadmap presentation. This will help you improve and have better ongoing communication around your roadmap.

This doesn’t necessarily mean you need to act on every single piece of feedback. Instead, actively listen and hear people out and make sure stakeholders feel heard and understood.

Some areas you can seek feedback on are:

Is the meeting cadence working for stakeholders?

Do they understand your product team’s priorities and trade-offs?

Do they understand the roadmap’s impact on them?

Then, follow up on any feedback shared during the presentation. After all, alignment isn’t one-sided—it’s an exercise in negotiating different views and opinions.

9. Keep the product roadmap updated and accessible

Once you’ve done a good job selling your product strategy, don’t hide it away. Make sure you follow up your roadmap presentation with thorough meeting notes and the updated roadmap.

By now it’s clear that roadmaps can’t just be static documents—like an Excel spreadsheet or a PowerPoint template. This also means th e roadmapping lifecycle doesn’t simply end with a presentation . You need to follow up on KPIs and progress, as well as keep your stakeholders and customers informed.

Continue to communicate updates and changes to your roadmap outside of meetings. Create a concrete, editable, and accessible space where stakeholders can continuously check-in, provide feedback, and keep up-to-date on changes.

Some ideas of how to do this include:

A product roadmapping tool

A shared document

A dedicated space in your company’s knowledge sharing tool

A dedicated channel in your company’s messaging platform

A dedicated space for feedback in the roadmap artifact itself

#A product roadmap presentation template from Miro

Next steps for product roadmap presentations

Roadmap alignment is a continuous, ongoing process. And the way you approach your roadmap presentations can be decisive in how your product moves forward toward success.

As you gear up to present your product strategy and the specific iterations it involves, consider what you do before, during, and after the roadmap presentation to build alignment.

Understanding why certain product initiatives matter to your users and the business will allow your team, stakeholders, and customers to rally behind them much more than just being told they need to happen.

FAQs about product roadmap presentations

What should you include in a product roadmap presentation.

An effective, coherent roadmap presentation includes:

The context and ‘why’ behind each initiative

Substance and concrete outcomes at each stage of the roadmap

A clear business impact of completing the initiative

Details about the product’s target audience to demonstrate how well you know the market, the users, the product, and the business goals

When should you deliver a product roadmap presentation?

There are a few situations where you might need to deliver a roadmap presentation. Here are a few of the most common:

To get approval from business leaders for new products, features, or a change in product strategy

To alleviate conflicting messages from different stakeholders

To create a release plan that can be shared with customers

To get your team on the same page with and advocate for the product opportunities that will help your company reach its goals

How long should a product roadmap presentation be?

The ideal duration of a product roadmap presentation depends on how many products and features you need to discuss. We recommend reserving around 1–2 hours, including time for brainstorming and feedback at the end.

Product roadmap templates

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Bara – Free Modern Business PowerPoint Theme

Bara is the perfect free PowerPoint template for creating business presentations. It features a modern design and comes with easily editable slide layouts. In addition, it’s available in Keynote version as well.

Clifton Free Business Presentation Template

This modern and free presentation template comes in multiple formats. You can use it to create a stylish presentation to promote business services, brands, and products as well.

Barnwell Free Business Presentation Template

Barnwell is a simple yet effective presentation template for creating business and agency slideshows. This template comes in multiple formats including PowerPoint, Keynote, and Google Slides.

Free Onboarding Meeting PowerPoint Template

This free PowerPoint template is perfect for creating a presentation for your new hire onboarding meetings. It includes 33 different slide layouts with easily editable designs. The template comes in the Google Slides version as well.

Free Multipurpose PowerPoint Presentation Template

You can use this PowerPoint template to design clean and minimalist presentations for various business meetings. It includes 27 different slide designs you can customize to your preference.

Free Construction & Real Estate PowerPoint Template

If you’re preparing a presentation for a construction project or a real estate property, this PowerPoint template will come in handy. There are 19 unique slides in this template made specifically with construction and real estate businesses in mind.

Future – Free Business PowerPoint Template

A simple and clean PowerPoint template for making professional and business presentations. This template comes with 25 unique slide layouts featuring minimalist designs. Each slide is fully customizable and features master slide layouts as well.

Business Plan Free Powerpoint Presentation

This free PowerPoint template is a great choice for making slideshows for presenting your business plans and strategies in meetings. It includes 20 unique slides. You’ll need to signup for a free account on the website to download the file.

SEO Proposal – Free PowerPoint Template

This creative PowerPoint template is designed specifically for digital markers and agencies. You can use this to craft an effective slideshow that wins over your marketing clients. It’s free to download and use.

Conference Pitch Deck PowerPoint Template

This is a pitch deck PowerPoint template featuring a set of slides made for designing slideshows for business and conference presentations. It includes customizable vectors, diagrams, shapes, and lots more as well.

Annul Report – Free Business PowerPoint Template

A free business PowerPoint template you can use to create annual report presentations for various projects and companies. This template includes 22 unique slides with easily customizable layouts.

Beexey – Free Business PowerPoint Template

Another modern PowerPoint template specially made for businesses and agencies. This template features 20 unique slides with icons, editable graphics, and animations.

Vision – Free Business PowerPoint Template

Vision is a modern PowerPoint template you can use to design business and corporate presentations. The free template comes in multiple styles and color versions, which you can download individually to your preference.

Casper – Free PowerPoint Presentation Template

Casper is a creative and minimalist PowerPoint template you can use to create presentations for startups and personal portfolios. The template includes 60 unique slides featuring transition animations, infographics, and more.

Minta – Business Free PowerPoint Template

Minta is a free PowerPoint template most suitable for making slideshows for presentations related to business and marketing. It comes with 21 unique and customizable slides in widescreen layout.

Business Report Free PowerPoint Template

Business Report is a professional PowerPoint template featuring 40 unique slides. The template is available in 5 color schemes and in both animated and static versions.

Annual Report – Free PowerPoint Template

Another great free PowerPoint template made specifically for making annual report presentations. It’s most suitable for corporate and business presentations. The template is free to use with personal and business projects.

Window – Free PowerPoint Template

Window is a creative and minimalist PowerPoint presentation template most suitable for startups and creative agencies. The template comes with 25 unique slides filled with stylish designs and its available in 5 pre-made color schemes.

Modern Business Free PowerPoint Template

This is a free PowerPoint template you can use to craft a slideshow for a modern small business or a startup. The template features 12 unique slides featuring retina-ready and beautiful designs.

Seattle – Simple PowerPoint Presentation Template

Seattle is a clean and simple PowerPoint presentation template that includes a set of unique slides featuring stylish graphics, shapes, and elements. You can easily customize the template to your preference as well.

Free Animated PowerPoint Templates

Shining – creative animated powerpoint template.

Shining is an animated PowerPoint template that comes with 30 unique slides. The slides are available in 5 different color schemes. It also features master slide layouts, animations, editable graphics, illustrations, and much more as well.

Lookbook – Free Pastel PowerPoint Template

Lookbook is a colorful free PowerPoint template that features a set of creative slides with attractive pastel colors. This template is perfect for showcasing professional and agency portfolios. All the slides can be easily customized to change colors as well.

Voodoo – Free Animated PowerPoint Template

VooDoo is a highly professional PowerPoint template that features more than 10 unique slide designs, which feature transition animations and much more. It’s also available in both light and dark color designs.

Dark Red – Free Elegant Black Powerpoint Template

Dark Red – ELegant Black Free Powerpoint Template

This professional, yet free, PowerPoint template comes with an elegant color theme that effectively highlights its content. The template is free to download and can be customized to your preference.

Stasia – Free PowerPoint Template

Stasia is a creative and free PowerPoint template you can use with your creative and professional presentations. It comes with 13 unique slides featuring editable graphics, charts, and lots of other elements.

Free Modern PowerPoint Templates

Free modern & minimal powerpoint template.

You can download this PowerPoint template for free to make beautiful slideshows for company profile, portfolio, and various other professional presentations. It includes 30 unique slides with animations and transitions.

Slide Pro – Free Modern Presentation Template

The minimal and clean design of this presentation template makes it an ideal choice for modern brands and design agencies. The template has 30 different slides with editable graphics and image placeholders.

Free Project Proposal PowerPoint Presentation Template

Design professional-looking project proposals that win clients using this free PowerPoint template. It features 85 different slides with fully customizable layouts. The template includes transition animations as well.

UNCO – Simple Modern PowerPoint Template

UNCO - Simple Business PowerPoint Template

This modern business PowerPointe presentation template comes with more than 60 unique slides filled with editable vector shapes, graphics, icons, and so much more for making attractive presentations for all kinds of businesses. The template also includes lots of charts and graphs you can use to visualize data and make more compelling arguments.

Pale Dawn – Free Modern Fashion PowerPoint Template

Pale Dawn is a very modern PowerPoint template you can use to craft presentations to promote fashion and lifestyle products. The template comes with lots of customizable slides in PowerPoint and Keynote formats.

Mass Media – Free Agency Presentation Template

This free PowerPoint template is made specifically for marketing and media agencies. The template includes 25 unique slide layouts featuring editable shapes, colors, and fonts. It’s available in Google Slides version as well.

Heimat – Free Modern Business Presentation Template

If you’re looking for a simple PowerPoint design with a minimal content layout, this template will come in handy. It lets you choose from 33 unique slides for crafting attractive presentations for showcasing projects and plans.

Born-Ink – Free Modern Event PowerPoint Template

Featuring 10 unique slide designs, this modern PowerPoint template will allow you to design effective presentations for creative agencies as well as fashion brands. The template is free to use with your personal projects.

XGDragon – Modern Presentation Template

This free template comes with lots of unique slide designs for promoting modern brands through creative design. The template is ideal for creating a lookbook-style presentation and it’s free to use with commercial projects.

Minimalistic – Free Clean PowerPoint Template

A highly minimalist and clean PowerPoint presentation that’s most suitable for making creative and professional slideshows. The template features an easily editable design, changeable colors, and editable vectors as well.

Air – Clean Free PowerPoint Template

Air is a minimal and free PowerPoint template featuring creative slides full of images and icons. It includes 60 different slides in Full HD resolution. All of the graphics and shapes in the template are also editable as well.

Neue Free Minimal PowerPoint Template

Neue is a free PowerPoint template with a minimalist design. This makes it a perfect choice for crafting creative and business presentations. The free versions of the template include multiple slides you can use with your personal projects.

TAHU – Free PowerPoint Presentation Template

This free PowerPoint template comes with a set of creative slides you can use to design professional and business presentations. It includes many different types of slides for crafting effective slideshows, including slides for showcasing services, timelines, portfolio, and more.

Clean – Free PowerPoint Presentation Template

Just as the name suggests, this free PowerPoint template features a minimal and clean design with lots of white space. It’s perfect for making professional slideshows with a content-focused design. The template is easily editable as well.

Duotone – Modern Free PowerPoint Template

Duotone is a modern and colorful PowerPoint template that features a set of attractive slides with a creative duotone color effect. This template is most suitable for making presentations for creative brands and professionals. It’s available in both PowerPoint and Keynote versions and includes 18 unique slides.

London – Minimal Free PowerPoint Template

London is an elegant and a minimalist free PowerPoint template that comes with 21 unique slides with easy to customize drag and drop image placeholders. You can use this template to make all kinds of business and creative presentations.

Modern Minimal Free Powerpoint Template

This free PowerPoint template includes a set of creative slides featuring colorful designs. You can easily customize all the slides in the template however you like to change fonts, colors, and images as well.

Style – PowerPoint Presentation Template

Style is a PowerPoint presentation template designed for making lookbook-style slideshows for showcasing fashion designs. It’s perfect for promoting fashion catalogs. The template is free to use with your personal projects.

Free Creative PowerPoint Templates

Color fun – creative powerpoint template.

Just as the name suggests, this PowerPoint template comes filled with colorful slides that will allow you to design unique and cheerful presentations to showcase your products, designs, and ideas. The template includes 50 unique slides with unlimited color options to customize the design however you want.

FUN Tastic – Free Creative PowerPoint Template

This bright and colorful PowerPoint template offers a great set of slides for you to create more fun and entertaining presentation. It includes lots of creative slide designs in Full HD resolution. And you can customize them to your preference as well.

Free Neomorph PowerPoint Template

If you’re a fan of the Neomorphism design trend, this PowerPoint template is a perfect match for you. It features a bold slide design with shapes, buttons, and icons inspired by Neomorphic design. The free version of the template includes 10 unique slides.

GMTRY – Free Geometric Presentation Template

This free PowerPoint template features one of the most creative slide designs on our list. The creative use of geometric shapes to design its colorful and attractive slides is simply perfect. The template is free to use with personal projects.

Curato – Free Creative Portfolio PowerPoint Template

A bright and colorful PowerPoint template filled with shapes and styles. It’s perfect for showing off your best work in a portfolio. The template includes 37 unique slides with easily editable layouts.

Emotion Flashcard – Free Creative PowerPoint Template

This PowerPoint template comes with a set of creative and fun slides. It uses a lot of emoticons throughout the presentation to help you discuss emotions and mental health in a very creative way.

Kental – Free Minimal PowerPoint Template

Kental is another free PowerPoint template that comes with colorful slide design. All of the slides in this template features pastel colors and comes with master slide layouts as well. This template is most suitable for creative fashion and design presentations.

Free Giant Doodles Newsletter PowerPoint Template

Filled with lots of colorful doodles and illustrations, this PowerPoint template comes with 28 creative slide layouts you can customize however you like. It’s available in Google Slides version as well.

Free Creative PowerPoint Presentation Template

This is a free demo for a premium PowerPoint template. It includes several creative slides you can repurpose to create your own unique presentations.

Free Stylish Botanical PowerPoint Template

The nature-inspired botanical theme gives this presentation template a very unique look and feel. It’s perfect for creating presentations for modern fashion and lifestyle brands.

Colors – Stylish Free PowerPoint Template

Just as the name suggests, this free PowerPoint template comes with a beautiful set of slides filled with lots of colors. It’s ideal for making creative slideshows for event and entertainment related presentations as well as many others. And it includes 60 creative slides.

Happy Holi – Creative Free Powerpoint Template

Happy Holi is a beautiful and creative PowerPoint template that comes with a colorful set of slides. Despite being named after a festival, the slides in the template feature a multipurpose design you can use to craft business, creative, and many other professional presentations.

Every – Clean & Simple PowerPoint Template

Every is an elegant PowerPoint template featuring modern slide designs. It comes in both PowerPoint and Keynote file formats. Each template includes 15 unique slides in Full HD resolution.

Creative – Free Minimal PowerPoint Template

This minimalist PowerPoint template comes with a creative design making it a great choice for presenting your personal portfolios and professional work. The template features drag and drop image placeholders and editable objects.

Mifridix – Free PowerPoint Presentation Template

This free PowerPoint template comes with a beautiful and feminine slide design. Which makes it the perfect choice for crafting presentations for fashion brands, beauty products, and others.

BRONX – Free PowerPoint Presentation Template

Bronx is a creative PowerPoint presentation template that includes a modern and customizable design. You can use this template to create presentations with PowerPoint, Keynote, or even Google Slides.

Free Pitch Deck PowerPoint Templates

Free powerpoint pitch deck template.

You can use this PowerPoint template for making creative pitch deck slideshows. It includes colorful slides with cool illustrations and shapes to give each slide a unique look and feel. There are 19 unique slides and they come in Keynote format as well.

Sales Pitch Deck Free PowerPoint Template

Create a bold and professional pitch deck for your agency using this free PowerPoint template. It has 20 unique slides with free fonts and icon packs. The template is especially suitable for real estate agencies.

Free PowerPoint Pitch Deck Infographics

You can use this free PowerPoint template to showcase stats and data related to your product launches. It includes 32 infographic slides with various styles of layouts. They are all fully customizable.

Free Corporate Pitch Deck PowerPoint Template

This pitch deck presentation is made with corporate brands and agencies in mind. It features a set of professional slides with easily editable layouts. There are 20 unique slides in this template.

Free Business Opportunity PowerPoint Pitch Deck

You can create an attention-grabbing pitch deck to present your business ideas and startups with this free PowerPoint template. It features 12 unique slide layouts with beautiful gradient designs. And the template can be easily customized to your preference.

Pitch Werk Template

pitch werk-Startup Pitch Deck Template For PowerPoint

Pitch Werk is a creative PowerPoint template featuring a set of stylish slides made for modern startups. It includes more than 100 unique slides which are also available in 5 different premade color schemes. The template also comes with lots of useful elements such as pricing tables, device mockups, maps, and much more.

Sneakers Shop – Free PowerPoint Pitch Deck Template

Sneakers Shop - PowerPoint Pitch Deck Template

If you’re working on a pitch deck for a sneaker startup or even an eCommerce store for a fashion product, this template is perfect for creating a winning presentation. It includes 32 unique slides.

Comersa Free Pitch Deck Presentation Template

Comersa PowerPoint template comes with a designed made specifically for crafting slideshows for business-related presentations. The template is available in PowerPoint, Keynote, and Google Slides versions as well.

Pitch Deck – Free PowerPoint Presentation Template

This is the perfect free PowerPoint presentation template you can use to create pitch decks for startups, creatives, and freelancers. The template includes 22 unique slides and it’s available both with and without slide animations.

Free Conference Pitch Deck Powerpoint Template

This free PowerPoint template is perfect for making a pitch deck for speeches and presentations you give at events and conferences. The template features a set of easily editable slide layouts with modern designs.

Free Medical PowerPoint Templates

Free mental health workshop powerpoint template.

Free Mental Health in the Workplace PowerPoint Template

You can create an effective presentation to promote good mental health in the workplace with this free template. It includes 22 unique slide layouts you can use to showcase the importance of maintaining good mental health and suggest your ideas in meetings.

Modern Medical PowerPoint Template

This PowerPoint template comes with 30 unique slides featuring clean and modern designs. It also lets you choose from 5 different premade color schemes for designing various styles of slideshows. It’s perfect for making presentations for all kinds of businesses and events.

World After Corona Virus – Free PowerPoint Template

If you’re working on a presentation to talk about the recent global pandemic, this template will help you design a more compelling slideshow. It includes 31 unique slide layouts with editable graphics and icons.

Free Mental Health Thesis Presentation Template

This is the perfect presentation template you can use to talk about mental health topics. It features 23 unique slides with easily editable designs. The template is also available in Google Slides version.

Free Medical Presentation Template

This is a multipurpose PowerPoint template you can use to create different types of presentations related to medicine and medical facilities. The template includes editable graphics and master slide layouts as well.

Medical – Free PowerPoint Template

If you’re working on a presentation for a medical related business or brand, this free PowerPoint presentation template will come in handy. The template includes 30 unique slides filled with plenty of image placeholders and graphics.

Clinical Case – Free Medical PowerPoint Template

This free and creative PowerPoint template comes in both PowerPoint and Google Slides versions. It includes 24 beautiful slide designs filled with colorful illustrations and content formatting.

Healthcare Center – Free Medical PowerPoint Template

Healthcare Center is a professional and free PowerPoint template designed for medical centers and healthcare businesses. The template includes 23 unique slide design you can use to create an effective presentation.

Free Teachers & Education PowerPoint Templates

Free social studies for elementary powerpoint template.

This educational PowerPoint template is designed for making presentations for educating social studies subjects. The template includes 35 different slides with colorful designs that will easily attract the attention of your students.

Free Elementary School PowerPoint Template

This PowerPoint template features the perfect design for making fun educational presentations for kids. It’s designed for showcasing different types of stones and it comes with lots of colorful illustrations. There are 35 different slides in this template.

Free Chinese Language Day PowerPoint Template

Use this free PowerPoint template to teach the Chinese languages to kids. It features a beautiful slide design filled with adorable illustrations and colorful shapes. There are 35 unique slides included in the template with fully editable layouts.

School Bundle – Free Education PowerPoint Template

If you’re looking for a creative PowerPoint template to grab the attention of your students during presentations, this free template is for you. It features a creative design across 15 different useful slide layouts.

Daniel’s Thesis – Free Education PowerPoint Template

This colorful and creative PowerPoint template is perfect for creating attractive presentations to showcase your thesis, assignments, projects, and much more. The template features 24 unique slides filled with colorful graphics, shapes, and elements.

Academy at the City – Free Education PowerPoint Template

A professional PowerPoint template for promoting your school, academy, and institutions. While the template is designed with education establishments in mind, you can use it to create business presentations as well. The template includes 24 unique slides.

Education – Simple PowerPoint template

This is a professional PowerPoint template that includes 30 unique slide designs. Each slide is also available in 5 different color schemes. It also features editable vector graphics, image placeholders, and icons for crafting entertaining presentations more easily.

Math Lesson – Free PowerPoint Presentation Template

$Math Lesson - Free PowerPoint Presentation Template$

This free and creative PowerPoint template is designed for teachers for making their lessons look more engaging and fun for students. The template comes packed with creative illustrations and graphics as well.

E-Learning – Free Teachers PowerPoint Template

Another free PowerPoint template that’s most suitable for making presentations to promote your online learning programs and courses. The template comes with 17 unique slide layouts that you can easily customize to your preference.

Master’s Thesis – Free Education PowerPoint Template

This free PowerPoint template comes with 12 unique and editable slides you can use to effectively showcase and present your thesis projects to an audience. The template is also available in Google Slides version as well.

Free Interactive Education PPT for Teachers

This PowerPoint template is designed with teachers in mind. It features 44 different slides you can use to create various educational presentations for classes. The slides are fully customizable and include graphs, charts, and infographics as well.

Online Notebook – Free Education PowerPoint Template

Online Notebook - Free PowerPoint Template

A free PowerPoint template you can use to create a notebook-style presentation. Both teachers and students can use this template to create notes for classes and subjects. There are 30 slide layouts in this template.

Free English Language Grammar Rules PPT

Grammar can be a boring subject to talk about. But with this colorful PowerPoint template, you can present your lessons in a more entertaining way. It includes 41 unique slides filled with adorable illustrations.

Colorful Light Bulbs Free Education PowerPoint Template

This colorful PowerPoint template has lightbulbs all over the slides. You can use it to create presentations to teach various subjects and topics. There are 39 slides in this template. And it’s available in the Google Slides version as well.

Free Church PowerPoint Templates

Free christian church powerpoint template.

A beautiful presentation template made with churches in mind. It has 20 unique slide layouts with colorful and minimal designs. The template is ideal for showcasing your Christian Church projects.

Free Church Conference Powerpoint Template

A modern and elegant PowerPoint template designed specifically for making presentations for church events and conferences. The template comes with 23 slide layouts with easily editable designs and image placeholders.

Religion Lesson – Free PowerPoint Presentation

A free PowerPoint template designed for educating students and audiences on various religious topics. It can also be used to deliver religious speeches and presentations as well. It includes 17 unique slides. Even though the template features slide designs with multiple religions, you can easily replace the images of your choice as well.

Free Infographic PowerPoint Templates

8 free charts powerpoint templates.

This template includes 8 customizable charts infographics for you to use in your presentations. The template includes pie charts, bar charts, and infographics too. It’s also available in Excel format.

12 Free Infographics Slides for PowerPoint

There are 12 different infographic slides to choose from in this PowerPoint template. They are ideal for both business and research presentations. The template is free to use.

Free Internal Motivation Infographics PowerPoint Template

This free PowerPoint template includes 31 unique slide designs with infographics. They are designed for visualizing stats and information for motivating your teams and employees.

The Power of Feminism Infographics PowerPoint Template

You can use this free PowerPoint template to create attractive infographic slides to promote the power of feminism. It includes more than 30 unique slide designs. And you can customize them in Google Slides as well.

PPTx Infographics

This Powerpoint presentation template also includes 50 unique infographic slides. The slides are also available in light and dark themes as well as unlimited color options for customizing the shapes, text, and icons of the slides.

Epsilon – Free Business PowerPoint Template

Epsilon is a free PowerPoint template made for small businesses. You can use it to create powerful business presentations using its slides full of charts and graphs. The template can be easily customized with multiple color options and icons.

Free Business Infographics PowerPoint Template

Animated Business Infographics PowerPoint Template

This free PowerPoint template comes with lots of editable infographics you can use to visualize your data. The template includes 8 unique slide designs that are easily customizable. It’s also available in Google Slides version as well.

18 Impressive Product Demo Videos You'll Want to Copy

Updated: September 15, 2022

Published: August 25, 2021

In marketing these days, you can’t swing an enthusiastic micro-influencer without hitting someone who’s talking about video content. And it’s not without merit.

A recent Wyzowl study revealed that 69% of consumers prefer to watch a short video to learn more about a brand’s products or services.

With 84% of people saying they’ve been convinced to make a purchase based on a brand’s video, it’s clear video marketing is the future and product demo videos are a lucrative path forward.

There are many different types of product demo videos, so I’m sharing a few of my favorites below, along with tips on how to get started on your own product demo video.

Want to skip straight to the videos? Click here .

How to Create a Product Demo Video

Identify the goal.
Determine your audience.
Set a budget (and a timeline).
Decide between in-house or agency.
Structure your video.
Choose between animation and live-action.
Write a script.
Create a marketing plan.

Free Product Go-to-Market Kit

Free templates to ensure that your whole team is aligned for your next product launch.

Product Launch Template
Product Roadmap Template
Sales Plan Template

You're all set!

Click this link to access this resource at any time.

1. Identify the goal.

Purchases? Subscriptions? Education? Brand awareness? Decide what your video is trying to achieve and what you want the viewer to walk away with.

What action do you hope the viewer takes after watching your video, and what business need does it fulfill? For example, " After watching our product demo video, we hope the viewer submits a demo request form ."

2. Determine your audience.

Has the audience for this video purchased with you before? Are you introducing a new product or feature to them? Or, is this video reaching people who have never heard of you? What will this audience be concerned with? How long will they want to watch? What buyer persona will you be gearing this video for?

All of these are important questions to answer.

For example, let’s say you’re introducing software that regulates the temperature of various areas in your office.

The audience for your video might be harried office managers who are constantly fielding requests to turn the temperature up or down.

They’re concerned with keeping their colleagues comfortable without breaking the bank on electricity costs.

3. Set a budget and a timeline.

Do you have $7,000 or $80,000 to make this product demo video?

Identify your budget so you know how to proceed. This is also the time to set expectations. If you have a $500 budget, you’re not going to come out with a video on par with Apple’s latest release – and that’s alright.

Oh, and don’t forget to outline when you need this video to be completed. Even the biggest budgets can run up against roadblocks if the timeline is too limited.

4. Decide between in-house or agency.

This decision will likely be dependent on your budget. If you have a lot to work with, interview agencies that can give you quotes and creative pitches for your project.

If you have a small budget, you can still create a great video with a smartphone that has a high-quality camera. You can also screen record your computer to use as B-roll as you navigate through your platform.

Work with what you have and be proud of whatever you create. Consider leveraging an interactive product demo software to allow customers to actively engage with the features and functionalities of the product and provide a personalized and immersive understanding of its capabilities.

5. Structure your video.

Will you tell a story? Highlight pain points? Use text or visuals only? Decide how you want to communicate your goal and how you’ll bring it to life.

If you’re working with a creative agency or freelance videographer, they may help you define the structure. If you’re going it alone, use videos like the ones we’ve listed below to inspire you and define which format will work best for your product and goals.

Another factor to consider is length. How long should a product demo video be, you ask? Two minutes is the sweet spot. However, you can go up to five minutes, if your demo goes into detail about use cases and features.

6. Choose between animation and live-action.

Animation can sometimes be a little cheaper than a live-action video. If you have a software product, you can also consider embedding an interactive demo onto your landing page. There are an increasing number of interactive product demo tools becoming available to do that.

Work within your budget and skill level. In addition, narrow down which option best highlights your product and the scope your project requires.

7. Write a script.

The script is a crucial part of your video. It defines the tone, pace, and message.

Start with a project brief, move on to an outline, and navigate your script, section by section, making sure it speaks to the goals you’ve previously outlined.

Call out opportunities for B-roll throughout, and always conduct a verbal run-through before getting behind the camera. This will help you see if anything sounds unnatural and should be reworked.

For more tips and a video script template, check out this blog post and accompanying video on how to write a video script .

8. Create a marketing plan.

Once you’ve shot, edited, and finalized your video, it’s time to decide how you’ll share it with your audience . YouTube, your website or campaign landing pages, and special email campaigns are all great channels for distribution.

But don’t overlook less obvious opportunities, like including your video in your email signature , sharing it in partner blog posts, and incorporating it into your sales team’s pitches.

Discover videos, templates, tips, and other resources dedicated to helping you launch an effective video marketing strategy.

Product Demo Video Examples

1. the lip bar.

In this demo, a model shows makeup users how to use one of the brand’s products: the "Caffeine Concealer."

At just under five minutes, the model incorporates the product into their makeup routine and explains the application method as they go.

Here's why this works: While the demo allows viewers to see what the product will look like in real life, it also helps show consumers just how easy it is to add it to their daily beauty routine.

2. Airtable

This classic product demo video uses animation to show how users can benefit from it.

What this video does well is demonstrate several different use cases, taking a broad, top-of-the-funnel approach that will attract the masses.

Airtable also do something else that’s incredibly smart. As the seconds tick by and viewers hypothetically click out of the video, the information shared gets more specific, with specific tactics and features.

Airtable knows if someone has stuck around over one minute into their demo video, this is likely a qualified lead who wants to learn more.

3. Zendesk Sunshine

Zendesk leads with pain points in their product demo video.

"Customer relationships are complicated … made up of fragmented pieces of what you know about your customers … it’s kind of all over the place," a narrator explains. But Zendesk gets it: "What seems like chaos is actually everything you want."

The viewer immediately feels like Zendesk understands them. It’s a full 50 seconds into the video before Zendesk even introduces a solution.

We never actually see the platform at work, but that’s not really the goal of this video. That's what makes it an effective demo.

4. SurveyMonkey

At nearly two minutes long, this product demo packs a powerful punch with visuals of SurveyMonkey’s benefits and features as well as a walk-through of the product interface.

Why it works: Viewers see just how easy it is to send a survey using SurveyMonkey. They even see how it integrates with other platforms like Slack.

This is a workhorse of a demo video, but the viewer witnesses how SurveyMonkey can integrate into their daily workflow – and how easy the product is to use, from sign-in to send.

5. Headspace

Is there anything harder to sell on the internet than meditation? Headspace makes it seem easy with their modern, relatable animated product demo video.

They offer a "healthier, happier life" and show you how the app works for a variety of users with differing goals and times.

This demo works well because it’s an inclusive video that communicates a lot without overwhelming the viewer.

Esusu, an app created by Forbes 30 Under 30 social entrepreneurs Abbey Wemimo and Samir Goel , aims to help people in marginalized locations with financial planning. The demo created by the company gives viewers a look inside Esusu’s platform and the tools it has to offer.

Specifically, this demo walks through how families can use the platform together to build each member's credit, save funds together, or send funds to each other.

One great thing about the intro above is that it establishes a pain point by asking the audience if they've ever dealt with bad credit or poor savings. Then, it highlights exactly how Esusu can help them.

This demo is also a great example of how a quick and simple tour of an app can show potential users exactly what they need to know about navigating and using this type of financial planning app.

This glossy product video introduces the new iPhone 12 by showing what it can do. Simple text alerts the viewer to the features and capabilities through vivid visuals.

The goal of this product demo is to wow rather than educate, and that’s exactly what it does.

Slack uses this brightly hued video to break down a common misconception about their platform: that it’s only for sending private messages. They walk viewers through how teams can communicate using their interface.

"It’s way more than just a place to talk," explains the actor, "we keep all of our files here too."

The video is feature-heavy, but the actor chimes in with how those features translate into benefits as he walks viewers through a demonstration of Slack.

A simple "Get started with Slack, today" closes out this informative video with a clear call-to-action.

9. The Origins of Nike Free

This product demo tells the origin story of the Nike Free running shoes.

What works well here is the context the brand provides for the idea and vision behind the product.

The shoe creators share a bit about how the shoe was designed and call out benefits like, "more natural movement" and "nice, modern evolution."

A simple tagline at the end reads, "Engineered for modern motion."

10. Duolingo

Duolingo kicks things off with social proof from The Wall Street Journal: "Far and away the best free language-learning app."

What follows is a description of how the platform works, backed with more data on how effective it really is.

If you want to prove that your product works, sometimes facts are more alluring than a demo of the product itself.

11. IKEA Place

There’s nothing wrong with stating your purpose upfront.

"Hey, IKEA would like everyone to know about Place, our new augmented reality app," explains this demo video.

What follows is a demonstration of the app and a video montage of people struggling to design and furnish new spaces.

"We want to make it easier for people everywhere to imagine a better place," the narrator explains.

Why this works: It addresses a pain point and explains why this product is here to solve it. Not every demo has to use this formula, but it is a great place to start.

12. NoseFrida

Your baby is cute until she’s not.

The narrator in this demo explains what happens to a baby’s nose when they’re sick – and why your baby gets fussy.

Immediately, he’s identified the viewer’s pain points and explained the problem with NoseFrida’s competitors.

The narrator begins to explain how to use the NoseFrida, a device that allows parents to physically suck snot out of their baby’s nose and effectively ruins your days of carefree milkshake sipping forever (take it from me).

It’s here that the company does something brilliant. They know their customer’s biggest purchasing block is the gross-out factor this product elicits, so they confront it head-on.

"Breathe easy, we know what you’re thinking," the narrator says. They then explain how NoseFrida is designed to be hygienic and safe.

Know your product has a big red flag for customers? Try addressing it bravely, like NoseFrida does, instead of tip-toeing around the elephant in the room.

13. Craftsy

How do you get people to part with their most valuable asset: their free time? Online learning platform Craftsy, formerly known as Bluprint, has the right formula.

They first engage users by letting them know they have something for everyone. The narrator says, "Whether you’re just getting started with a craft or looking to advance your skills, our world-class instruction is here to help."

The video then outlines the various lessons consumers can take, from baking to knitting, emphasizing the value of having seasoned instructors to guide them.

Are you known for one product but want to introduce another? Sphero knows a little about that.

A few years ago, the brand created a robot called BB-8 for a little-known movie called Star Wars: The Force Awakens . Lucky for them, I hear that panned out.

In a Kickstarter video for their newest robot, they begin by featuring the iconic BB-8 robot that skyrocketed their success. Once the viewer knows who they are, they present their new robot: The Sphero RVR.

The rest of the video features the robot’s engineers speaking about what their new creation does and why it’s special. We believe them because they’ve tethered this new creation to their past authority.

What works well here is that Sphero establishes its credibility straight on by referencing past success then introduces their new product and its features.

15. Ring Door View Cam

This is another great example of showing viewers instead of telling them what your product can do.

The video shows everyday people using Ring’s Door View Cam in a variety of ways.

We see them use the mobile interface, benefit from the speaker, and avoid danger using the camera.

Many times, demos outline the benefits but what's better than seeing it in action? That's why use cases are great for demos.

16. Peloton

This product video begins with an origin story of the Peloton bicycle and quickly moves to the benefits (i.e., you can ride it in your bedroom without waking your partner).

Before you know it, the video is speaking to viewer pain points, "One of the challenges with boutique fitness is that it can be inconvenient."

Their solution? Peloton.

Thousands of classes, experienced instructors, community, and ease of use.

Close-ups of the machine in use highlights certain features, but what this video demonstrates most is the experience you’ll have using Peloton.

"This is what I’ve been missing," says one video participant.

I can’t help but think that’s the primary goal the makers of this video had for their viewers.

This is a classic example of a product demo video. A solid, feature-heavy script that immediately jumps into how professionals can use and benefit from Zoom.

What works well here: The viewer sees the product being used as they listen to how it works, and they’re left with a clear picture of what Zoom can offer them.

I’ve saved the most comprehensive product demo video for last. This example, from HR software provider Gusto, clocks in at an impressive five minutes and fifty-six seconds.

What follows is a careful walk-through of the product, its benefits, and how to pick the perfect plan.

Viewers who make it to the end likely signal to Gusto that they’re ready to speak with a salesperson. This video probably works best for buyers further along in the buyer’s journey.

Key takeaway: If your goal is to introduce your product/service to new audiences, stick with a shorter option that’s quick and easy to consume.

Using Product Demo Videos in Your Marketing Strategy

Product demo videos might take a bit of time and planning to create, but once they're live, they can be an effective piece of your brand's overall video marketing strategy.

As consumers seek out more video content while researching products, marketers are also finding that videos are their most effective asset . Like them, you'll want to leverage video marketing and product demos to guide your prospect to the customer stage.

Want to create your own video? Check out our ultimate guide to video marketing.

Editor's Note: This blog post was originally published in June 2019, but has been updated for comprehensiveness.

Don't forget to share this post!

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11 Product Presentation Examples Driving Business Results
Research their needs, preferences, and pain points, and tailor your content to address these factors. Speak their language, and your presentation will leave a lasting impression. 2. Tell a compelling story. Weave a captivating narrative around your product, taking your audience on an enthralling journey.
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To help you in your quest for presentation greatness, we've gathered 23 of the best business presentation examples out there. These hand-picked ideas range from business PowerPoint presentations, to recruitment presentations, and everything in between. ... Using an explainer video is the ideal way to showcase products that are technical ...
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5 components of a great product roadmap presentation. Every product roadmap presentation is different. In fact, to address every stakeholder's needs, you may need to first create and present a general strategic product roadmap template, and then move on to discuss lower-level field roadmaps.. However, there are some components that most product roadmap presentations have in common:
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1. The Lip Bar. In this demo, a model shows makeup users how to use one of the brand's products: the "Caffeine Concealer." 5:00 Caffeine Concealer by The Lip Bar. Watch on. At just under five minutes, the model incorporates the product into their makeup routine and explains the application method as they go.
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