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Comparing and Contrasting in an Essay | Tips & Examples

Published on August 6, 2020 by Jack Caulfield . Revised on July 23, 2023.

Comparing and contrasting is an important skill in academic writing . It involves taking two or more subjects and analyzing the differences and similarities between them.

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Table of contents

When should i compare and contrast, making effective comparisons, comparing and contrasting as a brainstorming tool, structuring your comparisons, other interesting articles, frequently asked questions about comparing and contrasting.

Many assignments will invite you to make comparisons quite explicitly, as in these prompts.

• Compare the treatment of the theme of beauty in the poetry of William Wordsworth and John Keats.
• Compare and contrast in-class and distance learning. What are the advantages and disadvantages of each approach?

Some other prompts may not directly ask you to compare and contrast, but present you with a topic where comparing and contrasting could be a good approach.

One way to approach this essay might be to contrast the situation before the Great Depression with the situation during it, to highlight how large a difference it made.

Comparing and contrasting is also used in all kinds of academic contexts where it’s not explicitly prompted. For example, a literature review involves comparing and contrasting different studies on your topic, and an argumentative essay may involve weighing up the pros and cons of different arguments.

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As the name suggests, comparing and contrasting is about identifying both similarities and differences. You might focus on contrasting quite different subjects or comparing subjects with a lot in common—but there must be some grounds for comparison in the first place.

For example, you might contrast French society before and after the French Revolution; you’d likely find many differences, but there would be a valid basis for comparison. However, if you contrasted pre-revolutionary France with Han-dynasty China, your reader might wonder why you chose to compare these two societies.

This is why it’s important to clarify the point of your comparisons by writing a focused thesis statement . Every element of an essay should serve your central argument in some way. Consider what you’re trying to accomplish with any comparisons you make, and be sure to make this clear to the reader.

Comparing and contrasting can be a useful tool to help organize your thoughts before you begin writing any type of academic text. You might use it to compare different theories and approaches you’ve encountered in your preliminary research, for example.

Let’s say your research involves the competing psychological approaches of behaviorism and cognitive psychology. You might make a table to summarize the key differences between them.

Or say you’re writing about the major global conflicts of the twentieth century. You might visualize the key similarities and differences in a Venn diagram.

These visualizations wouldn’t make it into your actual writing, so they don’t have to be very formal in terms of phrasing or presentation. The point of comparing and contrasting at this stage is to help you organize and shape your ideas to aid you in structuring your arguments.

When comparing and contrasting in an essay, there are two main ways to structure your comparisons: the alternating method and the block method.

The alternating method

In the alternating method, you structure your text according to what aspect you’re comparing. You cover both your subjects side by side in terms of a specific point of comparison. Your text is structured like this:

Mouse over the example paragraph below to see how this approach works.

One challenge teachers face is identifying and assisting students who are struggling without disrupting the rest of the class. In a traditional classroom environment, the teacher can easily identify when a student is struggling based on their demeanor in class or simply by regularly checking on students during exercises. They can then offer assistance quietly during the exercise or discuss it further after class. Meanwhile, in a Zoom-based class, the lack of physical presence makes it more difficult to pay attention to individual students’ responses and notice frustrations, and there is less flexibility to speak with students privately to offer assistance. In this case, therefore, the traditional classroom environment holds the advantage, although it appears likely that aiding students in a virtual classroom environment will become easier as the technology, and teachers’ familiarity with it, improves.

The block method

In the block method, you cover each of the overall subjects you’re comparing in a block. You say everything you have to say about your first subject, then discuss your second subject, making comparisons and contrasts back to the things you’ve already said about the first. Your text is structured like this:

• Point of comparison A
• Point of comparison B

The most commonly cited advantage of distance learning is the flexibility and accessibility it offers. Rather than being required to travel to a specific location every week (and to live near enough to feasibly do so), students can participate from anywhere with an internet connection. This allows not only for a wider geographical spread of students but for the possibility of studying while travelling. However, distance learning presents its own accessibility challenges; not all students have a stable internet connection and a computer or other device with which to participate in online classes, and less technologically literate students and teachers may struggle with the technical aspects of class participation. Furthermore, discomfort and distractions can hinder an individual student’s ability to engage with the class from home, creating divergent learning experiences for different students. Distance learning, then, seems to improve accessibility in some ways while representing a step backwards in others.

Note that these two methods can be combined; these two example paragraphs could both be part of the same essay, but it’s wise to use an essay outline to plan out which approach you’re taking in each paragraph.

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Some essay prompts include the keywords “compare” and/or “contrast.” In these cases, an essay structured around comparing and contrasting is the appropriate response.

Comparing and contrasting is also a useful approach in all kinds of academic writing : You might compare different studies in a literature review , weigh up different arguments in an argumentative essay , or consider different theoretical approaches in a theoretical framework .

Your subjects might be very different or quite similar, but it’s important that there be meaningful grounds for comparison . You can probably describe many differences between a cat and a bicycle, but there isn’t really any connection between them to justify the comparison.

You’ll have to write a thesis statement explaining the central point you want to make in your essay , so be sure to know in advance what connects your subjects and makes them worth comparing.

Comparisons in essays are generally structured in one of two ways:

• The alternating method, where you compare your subjects side by side according to one specific aspect at a time.
• The block method, where you cover each subject separately in its entirety.

It’s also possible to combine both methods, for example by writing a full paragraph on each of your topics and then a final paragraph contrasting the two according to a specific metric.

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16 Drafting Your Ad Analysis

Dr. Karen Palmer

Now that you have a solid outline, it’s time to start writing your ad analysis paper! Here we will work through fleshing out each part of your outline–turning your outline into a full draft.

Introduction

The first part of your paper is your introduction. You may remember from the Writing Formula chapter that an introduction consists of three main parts: the hook, the introduction to the topic, and the thesis. Let’s begin with the hook. A hook does two jobs–it connects the topic of your paper to your readers, and it attempts to capture their attention.

This video highlights some of the most common techniques for writing a good hook:

Now that you have a general idea of what a hook does, let’s focus in on the kind of hook that would be most useful for your ad analysis essay. Let’s say you are doing an analysis on that milk ad we discussed earlier in the text.

Strategy 1: Connect to the topic of the ad: milk. You could say something like, “Do you drink milk?” But…would that really draw in readers? Surely, there is a better way to grab the attention of our audience.

Strategy 2: Connect to the broader topic of advertising. Here you might say something like, “Advertisers are always trying to get our attention.” Sure, this is a broad opening to the paper, but is it really going to make anyone interested in the topic?

A good idea is to brainstorm some current events or topics that link to your ad. A brainstorming list for this milk ad could include lactose intolerance, the concept of looking at TV sitcom characters as role models, the changing role of mothers, and even the pressure placed on moms (and women in general)  to be perfect. Choose something that appeals to you and that illustrates a theme that runs through the ad. When brainstorming with my classes, we often land on the idea of perfection with this particular milk ad. It makes a compelling frame for the paper.

Introducing the topic is just that–letting readers know what the paper will be about. ie An ad for ________ located in _________ magazine illustrates this concept. Note that you need to include the specific product advertised in the ad, the name of the magazine in which the ad is located, and include a connection/transition to your hook.

Finally, the last sentence of your introduction is your thesis. Here you make your argument. While you already wrote a thesis for your outline, you want to double check that the thesis connects in some way to your hook. Our example thesis is: “The advertisers successfully persuade the consumer that milk will make them a great mom by using nostalgia, milk branding, and the image of ideal motherhood.” We might make a slight adjustment here to make the connection a bit more explicit: “The advertisers play on the desire of moms to fulfill an image of perfection by using nostalgia, milk branding, and the image of ideal motherhood.”

In the ad analysis, our background consists of two different sections: the description and the discussion of context.

Description

Remember that your audience cannot see the ad you are discussing. If you were in a room presenting to your audience, you might project an image of the ad up on a screen. Since we can’t do that in an essay, we need to describe the ad for our readers. Essentially, you want your readers to be able to draw a basic picture of your ad–or at least visualize it accurately in their minds.

This video from James Rath discussing how people with visual impairments see images on social media gives an important life reason for learning how to write solid image descriptions:

Here are some good tips for writing a description of an image:

1. Start by giving readers a one sentence overview of the ad. For our milk ad, that might be, “In this ad, three mothers from iconic sitcoms sit side by side in a beauty parlor under old-fashioned hair dryers.”

2. Determine in advance how you want readers to see the image–do you want them to look at the image left to right? Foreground to background? Clockwise? Bottom line here–don’t make readers minds jump around from place to place as they try to visualize the image.

3. Choose the key elements. You don’t have to describe every single thing in this paragraph. Tell readers who the three moms are and what show they are from. Give enough basic details so that readers know the setting is old-fashioned. Remember, you’ll be able to bring forward more detail as you analyze the ad in the body of your paper. Readers don’t need to know what color a person’s eyes are unless it’s a key part of the ad.

4. Don’t forget the text! While you should not write every word in the ad in your description, especially if there are lengthy paragraphs, you should include a brief overview of the text. ie placement, basic overview Again, you’ll be able to give specific quotes that are relevant to your analysis in the body of your paper.

5. Write in present tense!

The context of an ad really focuses on the audience of the ad. Remember that advertisers very carefully consider the audience for their product and create their advertisements to best reach that target audience. Let’s look at this from the perspective of a company looking to place an ad:

So, if an advertiser goes to this much trouble to determine the demographics of their target audience, it’s obviously important! The ad (unless perhaps it was published by an inexperienced advertiser) is not “for everyone.” An ad in Newsweek , no matter how childlike it appears, was not created for children. It was created for the audience who will purchase and read this magazine. When we do an ad analysis, we want to share similar information with our readers. What magazine is the ad placed in? What is the general focus of that publication? What kinds of articles appear in the publication? What general types of ads appear? In short, who is the audience? Of course, you can look at a magazine and get some of this information. You can also do a quick online search for the demographics of the magazine or for their media kit, which is what advertisers look at prior to purchasing advertising space to ensure the magazine is a good fit for their ad.

Now that you have the background out of the way and your audiences thoroughly understand the topic, it’s time to begin your analysis. Your thesis should have given at least three advertising strategies used in the ad. Your paper should include a paragraph for each one of those strategies.

Topic Sentence

The topic sentence should echo the wording of the thesis and clearly introduce the topic. For example, “One way the advertisers use the concept of the perfect mother to convince readers to purchase milk is by using iconic mothers from television shows.” For your next paragraph, you’d want to be sure to include a transition. For example, “Another way” or “In addition to” are both phrases that can be used to show that you are building onto your previous paragraph.

In this part of the paragraph, you want to give specific examples from the ad to support your point.

First, you should introduce the example. “The three moms from iconic tv shows are the focus of this ad.”

Next, you should give specific examples from the ad–this could be pointing out particular details about the images in the ad or quoting from the text–or both! For example, for the milk ad, you might give the specific names of the characters and the shows they are from. You might point out that every detail of their outfits are perfect. That they are wearing makeup and jewelry. That they have their wedding rings prominently focused in the image. You might also quote text, like the line from the ad that says, “Another all-time great mom line.”

Finally, wrap up your examples with a clear explanation of how the example proves your point. For example, you might say that, especially in modern times, it is very difficult for mothers to live up to the standard of perfection set by these three television moms. You might explain how causing readers to feel “less than” sets the stage for them to accept the premise that giving their children milk will make them more like these TV moms.

The wrap up for your paragraph is similar to the wrap up for the evidence provided. Here you want to reiterate your thesis in a simple sentence. For example, you might say, “Using the images of these iconic moms convinces moms that, in order to be a good mom, they must buy milk for their children.”

The conclusion of your paper is essentially a mirror image of your introduction. Think of your paper as an Oreo cookie. The introduction and the conclusion are the cookies that surround the best part–the body of the paper. Like the cookie outsides of the Oreo, the introduction and conclusion should be mirror images of each other.

1. Start with re-stating the thesis.

2. Reiterate the topic.

3. Return to your hook and elaborate.

Unlike an Oreo, the conclusion should not simply copy your introduction word for word in a different order. Try to restate your sentences in a different way. Elaborate on your hook so that you leave readers with something to think about!

 Content written by Dr. Karen Palmer and is licensed CC BY NC.

The Worry Free Writer Copyright © 2020 by Dr. Karen Palmer is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

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Comparing and Contrasting

What this handout is about.

This handout will help you first to determine whether a particular assignment is asking for comparison/contrast and then to generate a list of similarities and differences, decide which similarities and differences to focus on, and organize your paper so that it will be clear and effective. It will also explain how you can (and why you should) develop a thesis that goes beyond “Thing A and Thing B are similar in many ways but different in others.”

Introduction

In your career as a student, you’ll encounter many different kinds of writing assignments, each with its own requirements. One of the most common is the comparison/contrast essay, in which you focus on the ways in which certain things or ideas—usually two of them—are similar to (this is the comparison) and/or different from (this is the contrast) one another. By assigning such essays, your instructors are encouraging you to make connections between texts or ideas, engage in critical thinking, and go beyond mere description or summary to generate interesting analysis: when you reflect on similarities and differences, you gain a deeper understanding of the items you are comparing, their relationship to each other, and what is most important about them.

Recognizing comparison/contrast in assignments

Some assignments use words—like compare, contrast, similarities, and differences—that make it easy for you to see that they are asking you to compare and/or contrast. Here are a few hypothetical examples:

• Compare and contrast Frye’s and Bartky’s accounts of oppression.
• Compare WWI to WWII, identifying similarities in the causes, development, and outcomes of the wars.
• Contrast Wordsworth and Coleridge; what are the major differences in their poetry?

Notice that some topics ask only for comparison, others only for contrast, and others for both.

But it’s not always so easy to tell whether an assignment is asking you to include comparison/contrast. And in some cases, comparison/contrast is only part of the essay—you begin by comparing and/or contrasting two or more things and then use what you’ve learned to construct an argument or evaluation. Consider these examples, noticing the language that is used to ask for the comparison/contrast and whether the comparison/contrast is only one part of a larger assignment:

• Choose a particular idea or theme, such as romantic love, death, or nature, and consider how it is treated in two Romantic poems.
• How do the different authors we have studied so far define and describe oppression?
• Compare Frye’s and Bartky’s accounts of oppression. What does each imply about women’s collusion in their own oppression? Which is more accurate?
• In the texts we’ve studied, soldiers who served in different wars offer differing accounts of their experiences and feelings both during and after the fighting. What commonalities are there in these accounts? What factors do you think are responsible for their differences?

You may want to check out our handout on understanding assignments for additional tips.

Using comparison/contrast for all kinds of writing projects

Sometimes you may want to use comparison/contrast techniques in your own pre-writing work to get ideas that you can later use for an argument, even if comparison/contrast isn’t an official requirement for the paper you’re writing. For example, if you wanted to argue that Frye’s account of oppression is better than both de Beauvoir’s and Bartky’s, comparing and contrasting the main arguments of those three authors might help you construct your evaluation—even though the topic may not have asked for comparison/contrast and the lists of similarities and differences you generate may not appear anywhere in the final draft of your paper.

Discovering similarities and differences

Making a Venn diagram or a chart can help you quickly and efficiently compare and contrast two or more things or ideas. To make a Venn diagram, simply draw some overlapping circles, one circle for each item you’re considering. In the central area where they overlap, list the traits the two items have in common. Assign each one of the areas that doesn’t overlap; in those areas, you can list the traits that make the things different. Here’s a very simple example, using two pizza places:

To make a chart, figure out what criteria you want to focus on in comparing the items. Along the left side of the page, list each of the criteria. Across the top, list the names of the items. You should then have a box per item for each criterion; you can fill the boxes in and then survey what you’ve discovered.

Here’s an example, this time using three pizza places:

As you generate points of comparison, consider the purpose and content of the assignment and the focus of the class. What do you think the professor wants you to learn by doing this comparison/contrast? How does it fit with what you have been studying so far and with the other assignments in the course? Are there any clues about what to focus on in the assignment itself?

Here are some general questions about different types of things you might have to compare. These are by no means complete or definitive lists; they’re just here to give you some ideas—you can generate your own questions for these and other types of comparison. You may want to begin by using the questions reporters traditionally ask: Who? What? Where? When? Why? How? If you’re talking about objects, you might also consider general properties like size, shape, color, sound, weight, taste, texture, smell, number, duration, and location.

Two historical periods or events

• When did they occur—do you know the date(s) and duration? What happened or changed during each? Why are they significant?
• What kinds of work did people do? What kinds of relationships did they have? What did they value?
• What kinds of governments were there? Who were important people involved?
• What caused events in these periods, and what consequences did they have later on?

Two ideas or theories

• What are they about?
• Did they originate at some particular time?
• Who created them? Who uses or defends them?
• What is the central focus, claim, or goal of each? What conclusions do they offer?
• How are they applied to situations/people/things/etc.?
• Which seems more plausible to you, and why? How broad is their scope?
• What kind of evidence is usually offered for them?

Two pieces of writing or art

• What are their titles? What do they describe or depict?
• What is their tone or mood? What is their form?
• Who created them? When were they created? Why do you think they were created as they were? What themes do they address?
• Do you think one is of higher quality or greater merit than the other(s)—and if so, why?
• For writing: what plot, characterization, setting, theme, tone, and type of narration are used?
• Where are they from? How old are they? What is the gender, race, class, etc. of each?
• What, if anything, are they known for? Do they have any relationship to each other?
• What are they like? What did/do they do? What do they believe? Why are they interesting?
• What stands out most about each of them?

Deciding what to focus on

By now you have probably generated a huge list of similarities and differences—congratulations! Next you must decide which of them are interesting, important, and relevant enough to be included in your paper. Ask yourself these questions:

• What’s relevant to the assignment?
• What’s relevant to the course?
• What’s interesting and informative?
• What matters to the argument you are going to make?
• What’s basic or central (and needs to be mentioned even if obvious)?
• Overall, what’s more important—the similarities or the differences?

Suppose that you are writing a paper comparing two novels. For most literature classes, the fact that they both use Caslon type (a kind of typeface, like the fonts you may use in your writing) is not going to be relevant, nor is the fact that one of them has a few illustrations and the other has none; literature classes are more likely to focus on subjects like characterization, plot, setting, the writer’s style and intentions, language, central themes, and so forth. However, if you were writing a paper for a class on typesetting or on how illustrations are used to enhance novels, the typeface and presence or absence of illustrations might be absolutely critical to include in your final paper.

Sometimes a particular point of comparison or contrast might be relevant but not terribly revealing or interesting. For example, if you are writing a paper about Wordsworth’s “Tintern Abbey” and Coleridge’s “Frost at Midnight,” pointing out that they both have nature as a central theme is relevant (comparisons of poetry often talk about themes) but not terribly interesting; your class has probably already had many discussions about the Romantic poets’ fondness for nature. Talking about the different ways nature is depicted or the different aspects of nature that are emphasized might be more interesting and show a more sophisticated understanding of the poems.

Your thesis

The thesis of your comparison/contrast paper is very important: it can help you create a focused argument and give your reader a road map so they don’t get lost in the sea of points you are about to make. As in any paper, you will want to replace vague reports of your general topic (for example, “This paper will compare and contrast two pizza places,” or “Pepper’s and Amante are similar in some ways and different in others,” or “Pepper’s and Amante are similar in many ways, but they have one major difference”) with something more detailed and specific. For example, you might say, “Pepper’s and Amante have similar prices and ingredients, but their atmospheres and willingness to deliver set them apart.”

Be careful, though—although this thesis is fairly specific and does propose a simple argument (that atmosphere and delivery make the two pizza places different), your instructor will often be looking for a bit more analysis. In this case, the obvious question is “So what? Why should anyone care that Pepper’s and Amante are different in this way?” One might also wonder why the writer chose those two particular pizza places to compare—why not Papa John’s, Dominos, or Pizza Hut? Again, thinking about the context the class provides may help you answer such questions and make a stronger argument. Here’s a revision of the thesis mentioned earlier:

Pepper’s and Amante both offer a greater variety of ingredients than other Chapel Hill/Carrboro pizza places (and than any of the national chains), but the funky, lively atmosphere at Pepper’s makes it a better place to give visiting friends and family a taste of local culture.

You may find our handout on constructing thesis statements useful at this stage.

Organizing your paper

There are many different ways to organize a comparison/contrast essay. Here are two:

Subject-by-subject

Begin by saying everything you have to say about the first subject you are discussing, then move on and make all the points you want to make about the second subject (and after that, the third, and so on, if you’re comparing/contrasting more than two things). If the paper is short, you might be able to fit all of your points about each item into a single paragraph, but it’s more likely that you’d have several paragraphs per item. Using our pizza place comparison/contrast as an example, after the introduction, you might have a paragraph about the ingredients available at Pepper’s, a paragraph about its location, and a paragraph about its ambience. Then you’d have three similar paragraphs about Amante, followed by your conclusion.

The danger of this subject-by-subject organization is that your paper will simply be a list of points: a certain number of points (in my example, three) about one subject, then a certain number of points about another. This is usually not what college instructors are looking for in a paper—generally they want you to compare or contrast two or more things very directly, rather than just listing the traits the things have and leaving it up to the reader to reflect on how those traits are similar or different and why those similarities or differences matter. Thus, if you use the subject-by-subject form, you will probably want to have a very strong, analytical thesis and at least one body paragraph that ties all of your different points together.

A subject-by-subject structure can be a logical choice if you are writing what is sometimes called a “lens” comparison, in which you use one subject or item (which isn’t really your main topic) to better understand another item (which is). For example, you might be asked to compare a poem you’ve already covered thoroughly in class with one you are reading on your own. It might make sense to give a brief summary of your main ideas about the first poem (this would be your first subject, the “lens”), and then spend most of your paper discussing how those points are similar to or different from your ideas about the second.

Point-by-point

Rather than addressing things one subject at a time, you may wish to talk about one point of comparison at a time. There are two main ways this might play out, depending on how much you have to say about each of the things you are comparing. If you have just a little, you might, in a single paragraph, discuss how a certain point of comparison/contrast relates to all the items you are discussing. For example, I might describe, in one paragraph, what the prices are like at both Pepper’s and Amante; in the next paragraph, I might compare the ingredients available; in a third, I might contrast the atmospheres of the two restaurants.

If I had a bit more to say about the items I was comparing/contrasting, I might devote a whole paragraph to how each point relates to each item. For example, I might have a whole paragraph about the clientele at Pepper’s, followed by a whole paragraph about the clientele at Amante; then I would move on and do two more paragraphs discussing my next point of comparison/contrast—like the ingredients available at each restaurant.

There are no hard and fast rules about organizing a comparison/contrast paper, of course. Just be sure that your reader can easily tell what’s going on! Be aware, too, of the placement of your different points. If you are writing a comparison/contrast in service of an argument, keep in mind that the last point you make is the one you are leaving your reader with. For example, if I am trying to argue that Amante is better than Pepper’s, I should end with a contrast that leaves Amante sounding good, rather than with a point of comparison that I have to admit makes Pepper’s look better. If you’ve decided that the differences between the items you’re comparing/contrasting are most important, you’ll want to end with the differences—and vice versa, if the similarities seem most important to you.

Our handout on organization can help you write good topic sentences and transitions and make sure that you have a good overall structure in place for your paper.

Cue words and other tips

To help your reader keep track of where you are in the comparison/contrast, you’ll want to be sure that your transitions and topic sentences are especially strong. Your thesis should already have given the reader an idea of the points you’ll be making and the organization you’ll be using, but you can help them out with some extra cues. The following words may be helpful to you in signaling your intentions:

• like, similar to, also, unlike, similarly, in the same way, likewise, again, compared to, in contrast, in like manner, contrasted with, on the contrary, however, although, yet, even though, still, but, nevertheless, conversely, at the same time, regardless, despite, while, on the one hand … on the other hand.

For example, you might have a topic sentence like one of these:

• Compared to Pepper’s, Amante is quiet.
• Like Amante, Pepper’s offers fresh garlic as a topping.
• Despite their different locations (downtown Chapel Hill and downtown Carrboro), Pepper’s and Amante are both fairly easy to get to.

You may reproduce it for non-commercial use if you use the entire handout and attribute the source: The Writing Center, University of North Carolina at Chapel Hill

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10.7 Comparison and Contrast

Learning objectives.

• Determine the purpose and structure of comparison and contrast in writing.
• Explain organizational methods used when comparing and contrasting.
• Understand how to write a compare-and-contrast essay.

The Purpose of Comparison and Contrast in Writing

Comparison in writing discusses elements that are similar, while contrast in writing discusses elements that are different. A compare-and-contrast essay , then, analyzes two subjects by comparing them, contrasting them, or both.

The key to a good compare-and-contrast essay is to choose two or more subjects that connect in a meaningful way. The purpose of conducting the comparison or contrast is not to state the obvious but rather to illuminate subtle differences or unexpected similarities. For example, if you wanted to focus on contrasting two subjects you would not pick apples and oranges; rather, you might choose to compare and contrast two types of oranges or two types of apples to highlight subtle differences. For example, Red Delicious apples are sweet, while Granny Smiths are tart and acidic. Drawing distinctions between elements in a similar category will increase the audience’s understanding of that category, which is the purpose of the compare-and-contrast essay.

Similarly, to focus on comparison, choose two subjects that seem at first to be unrelated. For a comparison essay, you likely would not choose two apples or two oranges because they share so many of the same properties already. Rather, you might try to compare how apples and oranges are quite similar. The more divergent the two subjects initially seem, the more interesting a comparison essay will be.

Writing at Work

Comparing and contrasting is also an evaluative tool. In order to make accurate evaluations about a given topic, you must first know the critical points of similarity and difference. Comparing and contrasting is a primary tool for many workplace assessments. You have likely compared and contrasted yourself to other colleagues. Employee advancements, pay raises, hiring, and firing are typically conducted using comparison and contrast. Comparison and contrast could be used to evaluate companies, departments, or individuals.

Brainstorm an essay that leans toward contrast. Choose one of the following three categories. Pick two examples from each. Then come up with one similarity and three differences between the examples.

• Romantic comedies
• Internet search engines
• Cell phones

Brainstorm an essay that leans toward comparison. Choose one of the following three items. Then come up with one difference and three similarities.

• Department stores and discount retail stores
• Fast food chains and fine dining restaurants
• Dogs and cats

The Structure of a Comparison and Contrast Essay

The compare-and-contrast essay starts with a thesis that clearly states the two subjects that are to be compared, contrasted, or both and the reason for doing so. The thesis could lean more toward comparing, contrasting, or both. Remember, the point of comparing and contrasting is to provide useful knowledge to the reader. Take the following thesis as an example that leans more toward contrasting.

Thesis statement: Organic vegetables may cost more than those that are conventionally grown, but when put to the test, they are definitely worth every extra penny.

Here the thesis sets up the two subjects to be compared and contrasted (organic versus conventional vegetables), and it makes a claim about the results that might prove useful to the reader.

You may organize compare-and-contrast essays in one of the following two ways:

• According to the subjects themselves, discussing one then the other
• According to individual points, discussing each subject in relation to each point

See Figure 10.1 “Comparison and Contrast Diagram” , which diagrams the ways to organize our organic versus conventional vegetables thesis.

Figure 10.1 Comparison and Contrast Diagram

The organizational structure you choose depends on the nature of the topic, your purpose, and your audience.

Given that compare-and-contrast essays analyze the relationship between two subjects, it is helpful to have some phrases on hand that will cue the reader to such analysis. See Table 10.3 “Phrases of Comparison and Contrast” for examples.

Table 10.3 Phrases of Comparison and Contrast

Create an outline for each of the items you chose in Note 10.72 “Exercise 1” and Note 10.73 “Exercise 2” . Use the point-by-point organizing strategy for one of them, and use the subject organizing strategy for the other.

Writing a Comparison and Contrast Essay

First choose whether you want to compare seemingly disparate subjects, contrast seemingly similar subjects, or compare and contrast subjects. Once you have decided on a topic, introduce it with an engaging opening paragraph. Your thesis should come at the end of the introduction, and it should establish the subjects you will compare, contrast, or both as well as state what can be learned from doing so.

The body of the essay can be organized in one of two ways: by subject or by individual points. The organizing strategy that you choose will depend on, as always, your audience and your purpose. You may also consider your particular approach to the subjects as well as the nature of the subjects themselves; some subjects might better lend themselves to one structure or the other. Make sure to use comparison and contrast phrases to cue the reader to the ways in which you are analyzing the relationship between the subjects.

After you finish analyzing the subjects, write a conclusion that summarizes the main points of the essay and reinforces your thesis. See Chapter 15 “Readings: Examples of Essays” to read a sample compare-and-contrast essay.

Many business presentations are conducted using comparison and contrast. The organizing strategies—by subject or individual points—could also be used for organizing a presentation. Keep this in mind as a way of organizing your content the next time you or a colleague have to present something at work.

Choose one of the outlines you created in Note 10.75 “Exercise 3” , and write a full compare-and-contrast essay. Be sure to include an engaging introduction, a clear thesis, well-defined and detailed paragraphs, and a fitting conclusion that ties everything together.

Key Takeaways

• A compare-and-contrast essay analyzes two subjects by either comparing them, contrasting them, or both.
• The purpose of writing a comparison or contrast essay is not to state the obvious but rather to illuminate subtle differences or unexpected similarities between two subjects.
• The thesis should clearly state the subjects that are to be compared, contrasted, or both, and it should state what is to be learned from doing so.

There are two main organizing strategies for compare-and-contrast essays.

• Organize by the subjects themselves, one then the other.
• Organize by individual points, in which you discuss each subject in relation to each point.
• Use phrases of comparison or phrases of contrast to signal to readers how exactly the two subjects are being analyzed.

Writing for Success Copyright © 2015 by University of Minnesota is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

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4.2: Comparison and Contrast Essays

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• Kathryn Crowther et al.
• Georgia Perimeter College via GALILEO Open Learning Materials

Writing a Comparison-and-Contrast Essay

First, choose whether you want to compare seemingly disparate subjects, contrast seemingly similar subjects, or compare and contrast subjects. Once you have decided on a topic, introduce it with an engaging opening paragraph. Your thesis should come at the end of the introduction, and it should establish the subjects you will compare, contrast, or both as well as state what can be learned from doing so. Be sure to make an argument in your thesis; explain to the reader what’s at stake in analyzing the relationship between your stated subjects.

The body of the essay can be organized in one of two ways: by subject or by individual points. The organizing strategy that you choose will depend on, as always, your audience and your purpose. You may also consider your particular approach to the subjects as well as the nature of the subjects themselves; some subjects might better lend themselves to one structure or the other. Make sure to use comparison and contrast phrases to cue the reader to the ways in which you are analyzing the relationship between the subjects.

After you finish analyzing the subjects, write a conclusion that summarizes the main points of the essay and reinforces your thesis. This conclusion is the “and so” statement for your essay, giving you the place to offer a judgment based on the examination you have just offered.

Sample Comparison-and-Contrast Essays

A South African Storm

By Allison Howard – Peace Corps Volunteer: South Africa (2003-2005)

It’s a Saturday afternoon in January in South Africa. When I begin the 45–minute walk to the shops for groceries, I can hear thunder cracking in the distance up the mountain in Mageobaskloof. But at 4 p.m. the sky is still light and bright and I am sure—famous last words—I will be fine without an umbrella.

Just the basics: eggs, bread, Diet Coke in a bag slung into the crook of my elbow. Halfway from town, two black South African women—domestic workers in the homes of white Afrikaner families—stop me with wide smiles. They know me; I’m the only white person in town who walks everywhere, as they do. They chatter quickly in northern Sotho: “Missus, you must go fast. Pula e tla na! The rain, it comes!” They like me, and it feels very important to me that they do.“Yebo, yebo, mma,” I say—Yes, it’s true—and I hurry along in flip-flops, quickening my pace, feeling good about our brief but neighborly conversation. These are Venda women.

My black South African friends tell me it’s easy to tell a Venda from a Shangaan from a Xhosa from a Pedi. “These ones from Venda, they have wide across the nose and high in the cheekbones,” they say. But I don’t see it; I’m years away from being able to distinguish the nuances of ethnicity. Today, I know these women are Vendas simply because of their clothing: bright stripes of green and yellow and black fabric tied at one shoulder and hanging quite like a sack around their bodies. They’ve already extended a kindness to me by speaking in northern Sotho. It’s not their language but they know I don’t speak a word of Afrikaans (though they don’t understand why; Afrikaans is the language of white people). They know I struggle with Sotho and they’re trying to help me learn. So they speak Sotho to me and they’re delighted and amused by my fumbling responses. And I am, quite simply, delighted by their delight.

The Venda ladies are right: the rain, it comes. Lightly at first, and by habit I begin trotting to hurry my way home. Just a little rain at first and there are plenty of us out in it. I can see others up ahead on the street and others still just leaving the shops to get back before the real rain begins.

The people who are walking along this swath of tar road are black. Black people don’t live in this neighborhood—or in my town at all, for the most part. They work and board here as domestic workers, nannies, gardeners. Their families live in black townships and rural villages—some just outside of my town; others far away, in places like Venda.

Today, we’re walking together in the rain, and I’m quickening my pace because—after all, it’s raining. That’s what you do in the rain. And even though it’s coming down noticeably harder, it’s 80 degrees and I’m not cold, I’m just wet. My hair is stuck to my forehead and my T-shirt is soaked … and I’m the only one running for cover. And I think: So what? It’s just water and in the middle of the January summer, it’s warm, refreshing water. Why run? Why do we run from the rain?

In my life back in the United States, I might run because I was carrying a leather handbag, or because I wore an outfit that shouldn’t get wet. I would run because rain dishevels and messes things up. Mostly though, we run because we just do; it’s a habit. I’ve done it a hundred times: running to my car or the subway station with a newspaper sheltering my head. I have never not quickened my pace in the rain until today.

It took all of my 27 years and a move to Africa, where I don’t have a leather handbag to shelter or a pretty outfit to protect. I’m wearing an old cotton skirt and a T-shirt, and I’m drenched, and I love it. I learn things here in the most ordinary circumstances. And I feel like a smarter, better woman today because I got groceries in the rain.

But on the long walk home, positively soaked and smiling like a fool, I notice a car pulling over and a man yelling in Afrikaans to get in, get in. I look in the direction I’ve come from and several meters behind me is a woman with a baby tied to her back and an elderly man carrying bags, leading a young boy by the hand. On the road ahead, a woman about my age carries a parcel wrapped in plastic, balanced precariously on her head. There are maybe 20 people walking with me in my reverie of rain and they are black. And the man in the car is white and he’s gesturing frantically for me to get in. Why me? Why not the others? Because I’m white and it’s about race. Everything is about race here.

This man in the car is trying to do something kind and neighborly. He wants to help me and his gesture is right, but his instincts are so wrong. How do you resent someone who is, for no benefit of his own, trying to help? But I do. I resent him and I resent the world he lives in that taught him such selective kindness. This whole event unravels in a few seconds’ time. He’s leaned over and opened the car door, urging me in … and I get in. And we speed past my fellow walkers and he drops me at my doorstep before I have time to think of anything besides giving him directions.

It feels like a mistake because I’m ashamed to think what the Venda women would have felt if he’d ignored them and they had watched me climb into that car. In some ways, the whole episode seems absurd. I’m not going to atone for 400 years of South African history by walking with black people in the rain. If I’d refused his ride, he wouldn’t have thought anything besides the fact that I was certifiably crazy. That’s the thing about being here: I’m not going to change anything. But I believe it matters in some infinitesimal way that people like the Venda women, and the dozens of people who may walk alongside me on any given day, know that I’m there. In black South African culture it is polite to greet every person you pass. That’s what they do, so I do it, too. On the occasional morning, someone might greet me as “sesi,” sister. I have to believe that matters; I know it matters to me.

I was disappointed in myself for getting into the car because I acted according to the same habit that makes us think rain an inconvenience. Just as we run from the rain, I hopped into that car because I’m supposed to. Conventionally, it makes sense. But convention compels us to do so many things that don’t make any sense at all. Convention misinforms our instincts. And in a larger sense, it is convention that propels Afrikaner culture anachronistically into the future. Ten years after the supposed end of apartheid, I’m living in a world of institutionalized racism. Convention becomes institution—and it’s oppressive and it’s unjust. I know that if I’m going to make it here for two more years, I need to walk in the rain. It’s a small, wasted gesture, but it’s an uncorrupted instinct that makes me feel human.

So much about living here feels like that fraction of a second when the Afrikaner man was appealing to my conventional sensibilities and the people on the street were appealing to my human instincts. It may feel unnatural to reject those sensibilities just as, at first, it feels unnatural to walk in the rain. But if I lose a hold on my instincts here, I’ll fail myself and I’ll fail to achieve those tiny things that matter so much. It’s simple and it’s small; and it’s everything. Gandhi said, “Be the change you wish to see in the world.” Indeed. Let it rain.

Comparing and Contrasting London and Washington, DC

Both Washington, DC, and London are capital cities of English-speaking countries, and yet they offer vastly different experiences to their residents and visitors. Comparing and contrasting the two cities based on their history, their culture, and their residents show how different and similar the two are.

Both cities are rich in world and national history, though they developed on very different time lines. London, for example, has a history that dates back over two thousand years. It was part of the Roman Empire and known by the similar name, Londinium. It was not only one of the northernmost points of the Roman Empire but also the epicenter of the British Empire where it held significant global influence from the early sixteenth century on through the early twentieth century. Washington, DC, on the other hand, has only formally existed since the late eighteenth century. Though Native Americans inhabited the land several thousand years earlier, and settlers inhabited the land as early as the sixteenth century, the city did not become the capital of the United States until the 1790s. From that point onward to today, however, Washington, DC, has increasingly maintained significant global influence. Even though both cities have different histories, they have both held, and continue to hold, significant social influence in the economic and cultural global spheres.

Both Washington, DC, and London offer a wide array of museums that harbor many of the world’s most prized treasures. While Washington, DC, has the National Gallery of Art and several other Smithsonian galleries, London’s art scene and galleries have a definite edge in this category. From the Tate Modern to the British National Gallery, London’s art ranks among the world’s best. This difference and advantage has much to do with London and Britain’s historical depth compared to that of the United States. London has a much richer past than Washington, DC, and consequently has a lot more material to pull from when arranging its collections. Both cities have thriving theater districts, but again, London wins this comparison, too, both in quantity and quality of theater choices. With regard to other cultural places like restaurants, pubs, and bars, both cities are very comparable. Both have a wide selection of expensive, elegant restaurants as well as a similar amount of global and national chains. While London may be better known for its pubs and taste in beer, DC offers a different bar-going experience. With clubs and pubs that tend to stay open later than their British counterparts, the DC night life tend to be less reserved overall.

Both cities also share and differ in cultural diversity and cost of living. Both cities share a very expensive cost of living—both in terms of housing and shopping. A downtown one-bedroom apartment in DC can easily cost $1,800 per month, and a similar “flat” in London may double that amount. These high costs create socioeconomic disparity among the residents. Although both cities’ residents are predominantly wealthy, both have a significantly large population of poor and homeless. Perhaps the most significant difference between the resident demographics is the racial makeup. Washington, DC, is a “minority majority” city, which means the majority of its citizens are races other than white. In 2009, according to the US Census, 55 percent of DC residents were classified as “Black or African American” and 35 percent of its residents were classified as “white.” London, by contrast, has very few minorities—in 2006, 70 percent of its population was “white,” while only 10 percent was “black.” The racial demographic differences between the cities is drastic.

Even though Washington, DC, and London are major capital cities of English-speaking countries in the Western world, they have many differences along with their similarities. They have vastly different histories, art cultures, and racial demographics, but they remain similar in their cost of living and socioeconomic disparity.

Sample Student Outline

In “Batman: A Hero for Any Time,” Jacob Gallman-Dreiling compares the traditional portrayal of the superhero Batman with the modern version. As you read, look for the comparison and contrast phrases that the author uses to help the reader understand the argument he is making. What kind of organizational structure does the essay follow?

Jacob Gallman-Dreiling

English 1101

16 March 2013

Thesis : Although the framework of the Batman story always remains the same, the character has been re-imagined over time to suit the changing expectations of a hero through his characterization as well as that of those who surround him, both friends and foes.

• Bruce Wayne’s parents are murdered in front of him.
• Bruce Wayne grows up to inherit his parents’ fortune.
• Batman fights crime with the help of Commissioner Gordon and others.
• Batman employs an arsenal of non-lethal weapons to aid him.
• Characters could not use concealed weapons.
• Stories required “morals.”
• Stories could not use kidnapping or excessive violence.
• Stories incorporated elements of science fiction.
• Stories had limitations on the portrayal of female characters.
• Batman’s suits often had ridiculous properties he conveniently prepared for the upcoming mission.
• Batman is haunted by the death of his parents.
• Batman has become a skilled detective and fighter.
• Batman’s suit is more armor than spandex.
• Batman is haunted by his mistakes.
• Batman and Commissioner Gordon conspire to hide the truth about Harvey Dent from the people of Gotham.
• Characters like Ace the Bat-Hound, Bat-Mice, and Batwoman were created to draw in children.
• Issues were built around a villain-of-the-week.
• Dick Grayson grows up and goes to college.
• Batgirl is paralyzed by the Joker.
• Joker is given several conflicting backstories explaining his psychosis.
• Catwoman has changed from a harmless cat-burglar to a reformed prostitute.

Sample Student Essay

Batman: A Hero for Any Time

Few ideas in this world are as timeless as that of a superhero. The ancient Greeks had Odysseus and Hercules. The British have Sherlock Holmes and Allan Quatermain. The Americans developed the modern concept of the superhero with characters like Superman and Spider-Man and created elaborate stories for the origin of their powers, much like the Greeks used when creating their heroes. While the world of superheroes was originally a white man’s club, the creation of Wonder Woman ushered in a new era of diversity. Now men, women, people of color, even those of differing sexual orientations are represented among the ranks of those who fight against evil. Though teams of superheroes like the Justice League of America and the XMen have enduring popularity, few superheroes have captured the imagination like Batman. Created in 1939 by Bob Kane and Bill Finger, a boy orphaned by violence grows to become the Caped Crusader, avenger of the fictional of Gotham. This comic book hero has spurred film, radio, and television adaptations, has spawned action figures and video games, and has maintained an uninterrupted comic book publication, something few other superhero titles can boast. Although the framework of the Batman story always remains the same, the character has been re-imagined over time to suit the changing expectations of a hero through his characterization as well as through the portrayal of those who surround him, both friends and foes.

The basic framework of the Batman story has stayed the same since his debut in May, 1939. At the age of eight, Bruce Wayne, the son of wealthy socialites, witnesses his parents’ murder at the hands of a desperate mugger and swears to avenge their deaths by waging war on all criminals. He grows up to inherit their fortune and the family company, using the money to fund charitable efforts and to reside in stately Wayne Manor. By night, he becomes Batman, ridding the Gotham City streets of menacing foes like the Joker, the Riddler, and Two-Face. He is aided in his fight by his sidekick Robin, Batgirl, and Commissioner Gordon, as well as his butler Alfred Pennyworth. His most enduring love interest is Selina Kyle, who is also known as the notorious cat-burglar, Catwoman. Batman eschews lethal weaponry such as guns, instead preferring to outwit his foes using his intellect to bring them to justice.

While the key details of Batman’s backstory have remained unchanged for almost seventy-five years, his characterization has changed to suit the ever-evolving expectations of a superhero. When the character debuted in the Silver Age of comics—the decades between 1950 and 1970—he was a sunny, pulpy character: he was billed as the “World’s Greatest Detective” and performed as such, while reflecting what is considered to be a more innocent time. His villains were grand, but he outsmarted them using his intelligence and science. The introduction of the Comics Code Authority in 1954 restricted not only the way that stories were presented but also the types of stories that could be presented. For instance, concealed weapons were forbidden, stories were required to have “morals,” and kidnapping and excessive violence were forbidden. As such, Batman’s stories began incorporating elements of science fiction. As the comics demonstrate, Batman famously repels aliens and an island of animatronic dinosaurs during this period. Also, female characters in the Batman stories of this time are poorly treated. The villain Catwoman had to be shelved due to regulations regarding women and violence, while the original Batwoman was brought on as a potential love interest to quiet the growing assertion of conservative culture warriors that Batman and Robin were, in fact, lovers. When this version of Batwoman was deemed unnecessary, she was written out. This period is also famous for Batman having “batsuits” with heretofore unseen special properties, such as fireproofing and thermal heating.

Modern portrayals of Batman show him as a deeply flawed, psychologically scarred hero. During the 1980s the Comics Code’s influence was waning, and writers like Frank Miller took advantage of this to tell brutal, psychological stories. Haunted by the murder of his parents, a modern Batman is dangerous and calculating. He has returned to his roots as a skilled detective and fighter, which has made him suspicious and paranoid. He is often depicted as having calculated how to defeat his allies, should the need arise, with contingency plans for everyone from Robin to Superman. Modern writers have a young Bruce Wayne train as a ninja before returning to Gotham to become Batman, so greater emphasis is placed on his stealth and fighting skills. The batsuit has reflected this change as well, shifting from a cloth/spandex suit to one that is very clearly body armor, built to withstand bullets and knives.

He is also haunted by his mistakes. After the death of Jason Todd, the second sidekick to go by the codename Robin, Batman spirals into anger and depression over not being able to prevent Jason’s death at the hands of the Joker. For the next decade, Jason’s murder haunts Batman alongside that of his parents as his greatest failure. He puts Jason’s costume on display in the Batcave as motivation. In the 2008 Christopher Nolan film The Dark Knight , Batman and Commissioner Gordon conspire to hide the truth of the popular District Attorney Harvey Dent’s descent into madness so that Gotham City will have a symbol of hope. While that decision is for the good of the city, it leads to Bruce Wayne’s reclusion and an eight year hiatus as Batman. Such dark, psychological stories would never have been allowed during the heyday of the Comics Code Authority.

Just as the portrayal of Batman has shifted to meet the current expectations of a superhero, so too have the depictions of the characters around him, both allies and enemies. During the Silver Age, Batman’s associates are, like Batman himself, light-hearted. Characters like Ace the Bat-Hound and the Bat-Mice were introduced to bring in more young readers, though these characters were rarely seen after 1964. Issues were built around a villain-of-the-week who is purely evil and has no outside motivation. These stories also tend to be episodic with no story arcs or even character arcs. The Joker is originally a calculating murderer, but his character becomes a gleeful trickster to comply with the Code.

As readers matured, the creative forces driving the various Batman outlets were able to tell more complex, meaningful stories. Thus, in modern portrayals, Batman’s associates deal with real, lasting consequences and changes. Beginning with Frank Miller’s The Dark Knight comic series, Batman’s friends begin their trials. Dick Grayson, the original Robin, grows up and goes to college, being replaced by the ill-fated Jason Todd. He becomes a hero in his own right, going by the codename Nightwing and becoming the leader of the Teen Titans. In the seminal 1988 graphic novel The Killing Joke , Batgirl is partially paralyzed by the Joker, who shoots her through her spine as part of an effort to drive her father, Commissioner Gordon, insane. This condition lasts until the DC-Universe-wide reboot in 2011, and she is now able to walk and has resumed the mantle of Batgirl. The Joker himself has been given many different backstories, all of them horrific. Filmmakers give a nod to the Joker’s varied backstories in the film The Dark Knight by having the Joker give conflicting accounts of how he received his trademark scars. Catwoman is originally just a bored housewife who turns to crime, but beginning in the 1980s her story retroactively changes to her being a prostitute who turns to burglary to buy freedom for herself and her sister. Once a staunch villain of Batman, this new version of the character is portrayed more as an antihero; though she is not necessarily an upstanding citizen, the new Catwoman will join forces with Batman to fight evil when it suits her. These stories appeal to an audience craving depth and substance to their characters, far different from the Pre-Vietnam War era Batman stories.

While the key details to the Batman story never change, the way the character has been presented has changed over time, as has the way his associated characters have been presented. It is perhaps this adaptability that has allowed Batman to flourish in popularity for almost seventy-five years, with no signs of that popularity waning. As the demographic for Batman’s stories matures, the power wielded by the Comics Code Authority has diminished, making darker, more meaningful stories possible. Previously one dimensional characters were given subtleties and nuances, much in the way modern film versions depict the heroes of old, from Odysseus to Sherlock Holmes. As society’s norms change, this change is reflected in the way films, stories, and comic books depict superheroes. With all the changes occurring in culture worldwide, who knows what the next generation’s Batman will be like?

External Links

“ Disability ” ( https://tinyurl.com/y99te6e2 ) by Nancy Mairs: In “Disability,” writer Nancy Mairs discusses the experience of being a disabled person in a world focused on the able-bodied. It seems to be titled “Hers” but it is the correct essay.

“ Friending, Ancient or Otherwise ” ( https://tinyurl.com/y85u8ae8 ) by Alex Wright: In “Friending, Ancient or Otherwise,” writer Alex Wright explores the evolution and purpose of friendship in the age of social media.

“ Sex, Lies and Conversation: Why Is It So Hard for Men and Women to Talk to Each Other ? ” ( https://tinyurl.com/y95dpehx ) by Deborah Tannen. In this essay, Tannen compares and contrasts conversation styles. You can view the essay here ( https://tinyurl.com/y9vnjqv8 ) also.

Contributors and Attributions

Adapted from  Successful College Composition (Crowther et al.) . Sourced from  LibreTexts , licensed under  CC BY-NC-SA  .

Adapted from  Let's Get Writing (Browning, DeVries, Boylan, Kurtz and Burton) . Sourced from  LibreTexts , licensed under  CC BY-NC-SA  .

• Writing for Success: Compare/Contrast

LEARNING OBJECTIVES

This section will help you determine the purpose and structure of comparison/contrast in writing.

The Purpose of Compare/Contrast in Writing

Comparison in writing discusses elements that are similar, while contrast in writing discusses elements that are different. A compare-and-contrast essay, then, analyzes two subjects by comparing them, contrasting them, or both.

The key to a good compare-and-contrast essay is to choose two or more subjects that connect in a meaningful way. The purpose of conducting the comparison or contrast is not to state the obvious but rather to illuminate subtle differences or unexpected similarities. For example, if you wanted to focus on contrasting two subjects you would not pick apples and oranges; rather, you might choose to compare and contrast two types of oranges or two types of apples to highlight subtle differences. For example, Red Delicious apples are sweet, while Granny Smiths are tart and acidic. Drawing distinctions between elements in a similar category will increase the audience’s understanding of that category, which is the purpose of the compare-and-contrast essay.

Similarly, to focus on comparison, choose two subjects that seem at first to be unrelated. For a comparison essay, you likely would not choose two apples or two oranges because they share so many of the same properties already. Rather, you might try to compare how apples and oranges are quite similar. The more divergent the two subjects initially seem, the more interesting a comparison essay will be.

The Structure of a Compare/Contrast Essay

The compare-and-contrast essay starts with a thesis that clearly states the two subjects that are to be compared, contrasted, or both and the reason for doing so. The thesis could lean more toward comparing, contrasting, or both. Remember, the point of comparing and contrasting is to provide useful knowledge to the reader. Take the following thesis as an example that leans more toward contrasting:

Thesis Statement: Organic vegetables may cost more than those that are conventionally grown, but when put to the test, they are definitely worth every extra penny.

Here the thesis sets up the two subjects to be compared and contrasted (organic versus conventional vegetables), and it makes a claim about the results that might prove useful to the reader.

You may organize compare-and-contrast essays in one of the following two ways:

• According to the subjects themselves, discussing one then the other
• According to individual points, discussing each subject in relation to each point

The organizational structure you choose depends on the nature of the topic, your purpose, and your audience.

Given that compare-and-contrast essays analyze the relationship between two subjects, it is helpful to have some phrases on hand that will cue the reader to such analysis.

Phrases of Comparison and Contrast

Writing an Compare/Contrast Essay

First choose whether you want to compare seemingly disparate subjects, contrast seemingly similar subjects, or compare and contrast subjects. Once you have decided on a topic, introduce it with an engaging opening paragraph. Your thesis should come at the end of the introduction, and it should establish the subjects you will compare, contrast, or both as well as state what can be learned from doing so.

The body of the essay can be organized in one of two ways: by subject or by individual points. The organizing strategy that you choose will depend on, as always, your audience and your purpose. You may also consider your particular approach to the subjects as well as the nature of the subjects themselves; some subjects might better lend themselves to one structure or the other. Make sure to use comparison and contrast phrases to cue the reader to the ways in which you are analyzing the relationship between the subjects.

After you finish analyzing the subjects, write a conclusion that summarizes the main points of the essay and reinforces your thesis.

Compare/Contrast Essay Example

Comparing and Contrasting London and Washington, DC

By Scott McLean in Writing for Success

Both Washington, DC, and London are capital cities of English-speaking countries, and yet they offer vastly different experiences to their residents and visitors. Comparing and contrasting the two cities based on their history, their culture, and their residents show how different and similar the two are.

Both cities are rich in world and national history, though they developed on very different time lines. London, for example, has a history that dates back over two thousand years. It was part of the Roman Empire and known by the similar name, Londinium. It was not only one of the northernmost points of the Roman Empire but also the epicenter of the British Empire where it held significant global influence from the early sixteenth century on through the early twentieth century. Washington, DC, on the other hand, has only formally existed since the late eighteenth century. Though Native Americans inhabited the land several thousand years earlier, and settlers inhabited the land as early as the sixteenth century, the city did not become the capital of the United States until the 1790s. From that point onward to today, however, Washington, DC, has increasingly maintained significant global influence. Even though both cities have different histories, they have both held, and continue to hold, significant social influence in the economic and cultural global spheres.

Both Washington, DC, and London offer a wide array of museums that harbor many of the world’s most prized treasures. While Washington, DC, has the National Gallery of Art and several other Smithsonian galleries, London’s art scene and galleries have a definite edge in this category. From the Tate Modern to the British National Gallery, London’s art ranks among the world’s best. This difference and advantage has much to do with London and Britain’s historical depth compared to that of the United States. London has a much richer past than Washington, DC, and consequently has a lot more material to pull from when arranging its collections. Both cities have thriving theater districts, but again, London wins this comparison, too, both in quantity and quality of theater choices. With regard to other cultural places like restaurants, pubs, and bars, both cities are very comparable. Both have a wide selection of expensive, elegant restaurants as well as a similar amount of global and national chains. While London may be better known for its pubs and taste in beer, DC offers a different bar-going experience. With clubs and pubs that tend to stay open later than their British counterparts, the DC night life tend to be less reserved overall.

Both cities also share and differ in cultural diversity and cost of living. Both cities share a very expensive cost of living—both in terms of housing and shopping. A downtown one-bedroom apartment in DC can easily cost $1,800 per month, and a similar “flat” in London may double that amount. These high costs create socioeconomic disparity among the residents. Although both cities’ residents are predominantly wealthy, both have a significantly large population of poor and homeless. Perhaps the most significant difference between the resident demographics is the racial makeup. Washington, DC, is a “minority majority” city, which means the majority of its citizens are races other than white. In 2009, according to the US Census, 55 percent of DC residents were classified as “Black or African American” and 35 percent of its residents were classified as “white.” London, by contrast, has very few minorities—in 2006, 70 percent of its population was “white,” while only 10 percent was “black.” The racial demographic differences between the cities is drastic.

Even though Washington, DC, and London are major capital cities of English-speaking countries in the Western world, they have many differences along with their similarities. They have vastly different histories, art cultures, and racial demographics, but they remain similar in their cost of living and socioeconomic disparity.

KEY TAKEAWAYS

• A compare-and-contrast essay analyzes two subjects by either comparing them, contrasting them, or both.
• The purpose of writing a comparison or contrast essay is not to state the obvious but rather to illuminate subtle differences or unexpected similarities between two subjects.
• The thesis should clearly state the subjects that are to be compared, contrasted, or both, and it should state what is to be learned from doing so.
• There are two main organizing strategies for compare-and-contrast essays.
• Organize by the subjects themselves, one then the other.
• Organize by individual points, in which you discuss each subject in relation to each point.
• Use phrases of comparison or phrases of contrast to signal to readers how exactly the two subjects are being analyzed.
• Provided by : Lumen Learning. Located at : http://lumenlearning.com/ . License : CC BY-NC-SA: Attribution-NonCommercial-ShareAlike
• Successful Writing. Provided by : Anonymous. Located at : http://2012books.lardbucket.org/books/successful-writing/s14-07-comparison-and-contrast.html . License : CC BY-NC-SA: Attribution-NonCommercial-ShareAlike
• Comparing and Contrasting London and Washington, DC. Authored by : Scott McLean. Located at : http://2012books.lardbucket.org/books/successful-writing/s14-07-comparison-and-contrast.html . License : CC BY-NC-SA: Attribution-NonCommercial-ShareAlike
• Table of Contents

Instructor Resources (Access Requires Login)

• Overview of Instructor Resources

An Overview of the Writing Process

• Introduction to the Writing Process
• Introduction to Writing
• Your Role as a Learner
• What is an Essay?
• Reading to Write
• Defining the Writing Process
• Videos: Prewriting Techniques
• Thesis Statements
• Organizing an Essay
• Creating Paragraphs
• Conclusions
• Editing and Proofreading
• Matters of Grammar, Mechanics, and Style
• Peer Review Checklist
• Comparative Chart of Writing Strategies

Using Sources

• Quoting, Paraphrasing, and Avoiding Plagiarism
• Formatting the Works Cited Page (MLA)
• Citing Paraphrases and Summaries (APA)
• APA Citation Style, 6th edition: General Style Guidelines

Definition Essay

• Definitional Argument Essay
• How to Write a Definition Essay
• Critical Thinking
• Video: Thesis Explained
• Effective Thesis Statements
• Student Sample: Definition Essay

Narrative Essay

• Introduction to Narrative Essay
• Student Sample: Narrative Essay
• "Shooting an Elephant" by George Orwell
• "Sixty-nine Cents" by Gary Shteyngart
• Video: The Danger of a Single Story
• How to Write an Annotation
• How to Write a Summary
• Writing for Success: Narration

Illustration/Example Essay

• Introduction to Illustration/Example Essay
• "She's Your Basic L.O.L. in N.A.D" by Perri Klass
• "April & Paris" by David Sedaris
• Writing for Success: Illustration/Example
• Student Sample: Illustration/Example Essay

Compare/Contrast Essay

• Introduction to Compare/Contrast Essay
• "Disability" by Nancy Mairs
• "Friending, Ancient or Otherwise" by Alex Wright
• "A South African Storm" by Allison Howard
• Student Sample: Compare/Contrast Essay

Cause-and-Effect Essay

• Introduction to Cause-and-Effect Essay
• "Cultural Baggage" by Barbara Ehrenreich
• "Women in Science" by K.C. Cole
• Writing for Success: Cause and Effect
• Student Sample: Cause-and-Effect Essay

Argument Essay

• Introduction to Argument Essay
• Rogerian Argument
• "The Case Against Torture," by Alisa Soloman
• "The Case for Torture" by Michael Levin
• How to Write a Summary by Paraphrasing Source Material
• Writing for Success: Argument
• Student Sample: Argument Essay
• Grammar/Mechanics Mini-lessons
• Mini-lesson: Subjects and Verbs, Irregular Verbs, Subject Verb Agreement
• Mini-lesson: Sentence Types
• Mini-lesson: Fragments I
• Mini-lesson: Run-ons and Comma Splices I
• Mini-lesson: Comma Usage
• Mini-lesson: Parallelism
• Mini-lesson: The Apostrophe
• Mini-lesson: Capital Letters
• Grammar Practice - Interactive Quizzes
• De Copia - Demonstration of the Variety of Language
• Style Exercise: Voice

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How to Write a Compare and Contrast Essay

Last Updated: May 12, 2023 Approved

This article was co-authored by Megan Morgan, PhD . Megan Morgan is a Graduate Program Academic Advisor in the School of Public & International Affairs at the University of Georgia. She earned her PhD in English from the University of Georgia in 2015. wikiHow marks an article as reader-approved once it receives enough positive feedback. This article has 29 testimonials from our readers, earning it our reader-approved status. This article has been viewed 3,101,220 times.

The purpose of a compare and contrast essay is to analyze the differences and/or the similarities of two distinct subjects. A good compare/contrast essay doesn’t only point out how the subjects are similar or different (or even both!). It uses those points to make a meaningful argument about the subjects. While it can be a little intimidating to approach this type of essay at first, with a little work and practice, you can write a great compare-and-contrast essay!

Formulating Your Argument

• You could pick two subjects that are in the same “category” but have differences that are significant in some way. For example, you could choose “homemade pizza vs. frozen grocery store pizza.”
• You could pick two subjects that don’t appear to have anything in common but that have a surprising similarity. For example, you could choose to compare bats and whales. (One is tiny and flies, and the other is huge and swims, but they both use sonar to hunt.)
• You could pick two subjects that might appear to be the same but are actually different. For example, you could choose "The Hunger Games movie vs. the book."

• For example, ask yourself: What can we learn by thinking about “The Hunger Games” and “Battle Royale” together that we would miss out on if we thought about them separately?
• It can be helpful to consider the “So what?” question when deciding whether your subjects have meaningful comparisons and contrasts to be made. If you say “The Hunger Games and Battle Royale are both similar and different,” and your friend asked you “So what?” what would your answer be? In other words, why bother putting these two things together?

• A “Venn diagram” can often be helpful when brainstorming. This set of overlapping circles can help you visualize where your subjects are similar and where they differ. In the outer edges of the circle, you write what is different; in the overlapping middle area, you write what’s similar. [2] X Trustworthy Source University of North Carolina Writing Center UNC's on-campus and online instructional service that provides assistance to students, faculty, and others during the writing process Go to source
• You can also just draw out a list of all of the qualities or characteristics of each subject. Once you’ve done that, start looking through the list for traits that both subjects share. Major points of difference are also good to note.

• For example, if you are comparing and contrasting cats and dogs, you might notice that both are common household pets, fairly easy to adopt, and don’t usually have many special care needs. These are points of comparison (ways they are similar).
• You might also note that cats are usually more independent than dogs, that dogs may not provoke allergies as much as cats do, and that cats don’t get as big as many dogs do. These are points of contrast (ways they are different).
• These points of contrast can often be good places to start thinking about your thesis, or argument. Do these differences make one animal a superior type of pet? Or a better pet choice for a specific living situation (e.g., an apartment, a farm, etc.)?

• Show readers why one subject is more desirable than the other. Example: "Cats are better pets than dogs because they require less maintenance, are more independent, and are more adaptable."
• Help readers make a meaningful comparison between two subjects. Example: "New York City and San Francisco are both great cities for young professionals, but they differ in terms of their job opportunities, social environment, and living conditions."
• Show readers how two subjects are similar and different. Example: "While both The Catcher in the Rye and To Kill a Mockingbird explore the themes of loss of innocence and the deep bond between siblings, To Kill a Mockingbird is more concerned with racism while The Catcher in the Rye focuses on the prejudices of class."
• In middle school and high school, the standard format for essays is often the “5-paragraph form,” with an introduction, 3 body paragraphs, and a conclusion. If your teacher recommends this form, go for it. However, you should be aware that especially in college, teachers and professors tend to want students to break out of this limited mode. Don’t get so locked into having “three main points” that you forget to fully explore your topic.

Organizing Your Essay

• Subject by subject. This organization deals with all of the points about Topic A, then all of the points of Topic B. For example, you could discuss all your points about frozen pizza (in as many paragraphs as necessary), then all your points about homemade pizza. The strength of this form is that you don’t jump back and forth as much between topics, which can help your essay read more smoothly. It can also be helpful if you are using one subject as a “lens” through which to examine the other. The major disadvantage is that the comparisons and contrasts don’t really become evident until much further into the essay, and it can end up reading like a list of “points” rather than a cohesive essay. [4] X Trustworthy Source University of North Carolina Writing Center UNC's on-campus and online instructional service that provides assistance to students, faculty, and others during the writing process Go to source
• Point by point. This type of organization switches back and forth between points. For example, you could first discuss the prices of frozen pizza vs. homemade pizza, then the quality of ingredients, then the convenience factor. The advantage of this form is that it’s very clear what you’re comparing and contrasting. The disadvantage is that you do switch back and forth between topics, so you need to make sure that you use transitions and signposts to lead your reader through your argument.
• Compare then contrast. This organization presents all the comparisons first, then all the contrasts. It’s a pretty common way of organizing an essay, and it can be helpful if you really want to emphasize how your subjects are different. Putting the contrasts last places the emphasis on them. However, it can be more difficult for your readers to immediately see why these two subjects are being contrasted if all the similarities are first.

• Introduction. This paragraph comes first and presents the basic information about the subjects to be compared and contrasted. It should present your thesis and the direction of your essay (i.e., what you will discuss and why your readers should care).
• Body Paragraphs. These are the meat of your essay, where you provide the details and evidence that support your claims. Each different section or body paragraph should tackle a different division of proof. It should provide and analyze evidence in order to connect those proofs to your thesis and support your thesis. Many middle-school and high-school essays may only require three body paragraphs, but use as many as is necessary to fully convey your argument.
• Acknowledgement of Competitive Arguments/Concession. This paragraph acknowledges that other counter-arguments exist, but discusses how those arguments are flawed or do not apply.
• Conclusion. This paragraph summarizes the evidence presented. It will restate the thesis, but usually in a way that offers more information or sophistication than the introduction could. Remember: your audience now has all the information you gave them about why your argument is solid. They don’t need you to just reword your original thesis. Take it to the next level!

• Introduction: state your intent to discuss the differences between camping in the woods or on the beach.
• Body Paragraph 1 (Woods): Climate/Weather
• Body Paragraph 2 (Woods): Types of Activities and Facilities
• Body Paragraph 3 (Beach): Climate/Weather
• Body Paragraph 4 (Beach): Types of Activities and Facilities

• Introduction

• Body Paragraph 1: Similarity between woods and beaches (both are places with a wide variety of things to do)
• Body Paragraph 2: First difference between woods and beaches (they have different climates)
• Body Paragraph 3: Second difference between woods and beaches (there are more easily accessible woods than beaches in most parts of the country)
• Body Paragraph 4: Emphasis on the superiority of the woods to the beach

• Topic sentence: This sentence introduces the main idea and subject of the paragraph. It can also provide a transition from the ideas in the previous paragraph.
• Body: These sentences provide concrete evidence that support the topic sentence and main idea.
• Conclusion: this sentence wraps up the ideas in the paragraph. It may also provide a link to the next paragraph’s ideas.

Putting It All Together

• If you are having trouble finding evidence to support your argument, go back to your original texts and try the brainstorming process again. It could be that your argument is evolving past where it started, which is good! You just need to go back and look for further evidence.

• For example, in a body paragraph about the quality of ingredients in frozen vs. homemade pizza, you could close with an assertion like this: “Because you actively control the quality of the ingredients in pizza you make at home, it can be healthier for you than frozen pizza. It can also let you express your imagination. Pineapple and peanut butter pizza? Go for it! Pickles and parmesan? Do it! Using your own ingredients lets you have fun with your food.” This type of comment helps your reader understand why the ability to choose your own ingredients makes homemade pizza better.

• Reading your essay aloud can also help you find problem spots. Often, when you’re writing you get so used to what you meant to say that you don’t read what you actually said.

• Avoid bias. Don't use overly negative or defamatory language to show why a subject is unfavorable; use solid evidence to prove your points instead.
• Avoid first-person pronouns unless told otherwise. In some cases, your teacher may encourage you to use “I” and “you” in your essay. However, if the assignment or your teacher doesn’t mention it, stick with third-person instead, like “one may see” or “people may enjoy.” This is common practice for formal academic essays.
• Proofread! Spelling and punctuation errors happen to everyone, but not catching them can make you seem lazy. Go over your essay carefully, and ask a friend to help if you’re not confident in your own proofreading skills.

Sample Body Paragraphs

• "When one is deciding whether to go to the beach or the woods, the type of activities that each location offers are an important point to consider. At the beach, one can enjoy the water by swimming, surfing, or even building a sandcastle with a moat that will fill with water. When one is in the woods, one may be able to go fishing or swimming in a nearby lake, or one may not be near water at all. At the beach, one can keep one's kids entertained by burying them in sand or kicking around a soccer ball; if one is in the woods, one can entertain one's kids by showing them different plans or animals. Both the beach and the woods offer a variety of activities for adults and kids alike."

• "The beach has a wonderful climate, many activities, and great facilities for any visitor's everyday use. If a person goes to the beach during the right day or time of year, he or she can enjoy warm, yet refreshing water, a cool breeze, and a relatively hot climate. At the beach, one can go swimming, sunbathe, or build sandcastles. There are also great facilities at the beach, such as a changing room, umbrellas, and conveniently-located restaurants and changing facilities. The climate, activities, and facilities are important points to consider when deciding between the beach and the woods."

Sample Essay Outline

Community Q&A

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• ↑ http://writingcenter.unc.edu/handouts/comparing-and-contrasting/
• ↑ http://www.readwritethink.org/files/resources/interactives/compcontrast/

About This Article

To write a compare and contrast essay, try organizing your essay so you're comparing and contrasting one aspect of your subjects in each paragraph. Or, if you don't want to jump back and forth between subjects, structure your essay so the first half is about one subject and the second half is about the other. You could also write your essay so the first few paragraphs introduce all of the comparisons and the last few paragraphs introduce all of the contrasts, which can help emphasize your subjects' differences and similarities. To learn how to choose subjects to compare and come up with a thesis statement, keep reading! Did this summary help you? Yes No

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• Essay on Appeal

Advertisement Comparison Essay Example

Type of paper: Essay

Topic: Appeal , Feeling , Apple , Steve Jobs , Love , Microsoft , Supreme Court , Emotions

Published: 02/17/2020

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The area of advertising has long been a place of interest and continued research. This essay will examine three separate advertisements in order to identify both the connections and the feelings that these advertisements evoke. In order to determine the full impact of the wide range of stimulus that surrounds each one of us, examining and identifying the elements that comprise an effective advertisement will illustrate the strengths and detriments of these approaches. In the end, this essay will examine effect, implementation and overall impact with the stated goal of finding the strengths and weaknesses associated with each advertising strategy. /> The advertisement created by McDonalds (Google.com 1) featuring a picture of the iconic Big Mac raises a number of feelings. The overall theme of the ad uses the colours of dark red to accentuate the food offering. By proclaiming in a bold print that the person should “Stop Staring at me, like I’m some Piece of Meat”, the ad both touches on the taboo of continued reading as well as the element of humour in order to present the burger in a manner both appealing and socially acceptable. Secondarily, the ad goes on the use the question “Are you Mac enough” to incite a feeling of challenge that many may find appealing. Further the use of the slogan “Piece of Meat” continues to evoke that range of feelings that the burger needs to be faced and eaten. The caption at the bottom of the ad “You can look but you can’t touch” continues on to build a feeling of enticement in the prospective buyer. Each of the elements of this ad from the colour, to the design and lettering and the slogan is specifically designed to incite the feelings of challenge and the concept of “come and prove it”. This form of advertising will make the low quality of the fast food industry a little more fun. The approach used by the Apple Company to advertise its Apple Nano Chrome continues to play on the concept of personality in order to achieve the needed interest (Apple 1). With the most striking element of the effort centred on the colour, the wide range of potential choices is brought up front and centre. This approach evokes a feeling of being able to determine every element of the choice that I get to make, I like that a lot. Further, incorporated on the screens of each of the pictured models is a rendition of a cultural icon that allows for a relatable quality to the proffered device. The very words of the title “The Colours of Music” are indicative of individual choice, specifically made to evoke a feeling of control and power over the entire process from beginning to end. The manner in which the picture is framed from the grey on one end to the vibrant red on the other end, adds depth and consideration to the ad, evoking a real feeling of quality and thoughtfulness. The advertisement put together by Microsoft to promote their Visual Studio offering incorporates many of the same elements of personality centred advertisement as the others (Microsoft 1). The picture of the man, admittedly slightly geeky, in glasses and collared shirts, evokes an image of computer professionalism from the very start. Utilizing the words “Your Potential” in a caption next to the picture makes the feeling of possibility come to the foreground. This new tool from Microsoft is designed to appeal to the professional designer, and in order to do that it must appeal to the core desires of the target population, skill and education. The accompanying picture of the classroom full of students continues to build on the perception of added potential in the product. Each of the students is happy, which makes me happy because they are obviously using this product in a meaningful way. The motto engraved above the little girls “With the right tools we believe childlike dreams can become real.” Brings about a feeling of positive and happiness that this tool is necessary in order for me to be able to create to the full range of potential.” Unlike the previous two advertisements, this Apple ad reaches beyond the physical and digs down in the personality traits that are required to become really good at something.

This essay has examined three advertisements in order to find the similarities and differences with each approach. Both the McDonalds and the Apple ad tended to appeal to the more physical elements of the persons personality with the Microsoft Ad was designed to appeal to the more professional set. Yet, each one of these evokes positive images in their effort to build consumer interest. They use the same tools on different areas of a person’s psychology to achieve similar results. It remains the focus and the product that determines which area that needs to be targeted. Different products will appeal to separate areas. In the end, it will be the most effective means of reaching a person that proves the best advertising method.

Works cited

"Mcdonalds ad" Google.com, 2013. Web. 12 Oct 2013. "One of my habits is to visit www. Microsoft .com one a week, and here it " Microsoft, 2013. Web. 12 Oct 2013. "APPLE AD: NANO CHRM by ~kurtss on deviantART." Apple, 2013. Web. 12 Oct 2013.

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Free Advertising Essay Examples & Topics

The advertising industry plays a critical role in modern society. We can see ads everywhere. They make us create opinions about all that we see, from food to politics. It is also the main source of income for most of the media, from newspapers to Facebook.

What can you write in an essay on advertisement?

In essence, your task is to compose an advertisement review. You have to analyze an ad or a few and explain how it promotes the product. Who does it appeal to? Tell about its aim and target audience. Then describe the main points and how it impacts people, providing your opinion. Write about the influence of advertising and your own impression.

To make it easier for you to decide on a topic for your advertising essay, our team has created a list of ideas for you. We also analyzed the structure of this type of academic paper and prepared some advertising essay examples.

Advertisement Essay Structure

When you’re writing a standard academic piece, your essay on advertising should be five paragraphs long. In the table below, we will analyze what you should describe and how to do so in detail.

• Introduction: Describe the product and provide some background information about it. You should state what exactly you will analyze. Include your personal opinion in this part. Explain why the company needs a commercial for the product. Summarize the content of the ad.
• Thesis Statement: Mention the main descriptive points that will appear in the body of your essay. There is no need to introduce your personal opinion in the thesis . Focus only on the vital aspects. Don’t write more than two sentences — preferably stick to one.
• Body Paragraphs: Here, you should describe the target audience of the commercial in any essay on ads. Besides, in the paragraphs, write about the concept of the brand and advertised product. Provide a visual analysis of the ad: colors, lighting, actors, and props and their meaning. Then switch your focus to the pros and cons of the ad.
• Conclusion: Try to keep it short and logical, covering the most significant points. Summarize the information about the targeted audience, the aim of the ad, and if they achieved it.

The structure above can serve as an outline for your argumentative essay on any chosen topic. But that’s not all. To write a successful essay, you need to take a few steps before writing:

• Select a topic . Try to remember some ads that you have recently seen. Think of your reaction to them and choose the one that strikes you the most. You can also use one of the topics from this article instead.
• Carry out research . Make a semiotic analysis of the ad. Search for the psychological techniques, values, and tricks used in the ad. Also, focus on the purpose of the advertisement.
• Determine the audience. Your essay should be interesting to your readers. Make sure you highlight the aspects that are valuable for them. Avoid mentioning unsuitable details or using a wrong writing tone.

Don’t hurry.

Spend some time planning your essay and create an outline. Try to understand what the creator of the commercial is aiming to say. Think of the advertisement is successful or not and make your analysis simple and involving. Of course, highlight the positive and the negative aspects of the ad.

13 Advertising Essay Topics

As we mentioned above, choosing the right advertisement essay topic is a vital part of the job. In this section, we will provide a few ideas, among which you can find a suitable one for your assignment.

Try one of the following advertising topics:

• Should alcohol advertisements be banned entirely?
• Nike feminist commercials and their significance to women.
• How Coca-Cola commercials became a symbol of Christmas.
• The advantages and disadvantages of Internet ads.
• What is wrong with shampoo ads?
• Advertising strategies on social media.
• The adverse effects of violence in the media.
• How does advertising affect children?
• The ethical side of the advertising industry.
• Marketing strategies in the political advertisement.
• How does advertising affect the economy?
• What are the main media and advertisement techniques of Netflix?
• Unethical aspects of using women objectification in ads.
• Hybrid marketing model as a way of reducing costs for a company.

Thank you for reading this article! You can also find some useful advertising essay examples below. They will help you to see how to use all these tips.

435 Best Essay Examples on Advertising

Facebook should be banned essay (privacy invasion, social effects, etc.), facebook essay, facebook should be banned.

• Words: 3209

McDonald’s Company: Bandwagon Technique

Advantage and disadvantage of facebook.

• Words: 1373

Coca-Cola: Advertisement Critique

• Words: 1930

Crest Toothpaste Advertisement’s Rhetorical Analysis

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Home — Essay Samples — Business — Advertisement — Comparison of Two Ads in the Parenting Magazine

Comparison of Two Ads in The Parenting Magazine

• Categories: Advertisement

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Words: 1303 |

Published: Mar 14, 2019

Words: 1303 | Pages: 3 | 7 min read

Table of contents

Tater tots advert, gatorade energy chews, comparison of the two ads.

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34 Compelling Compare and Contrast Essay Examples

Topics cover education, technology, pop culture, sports, animals, and more.

Do your writers need some inspiration? If you’re teaching students to write a compare and contrast essay, a strong example is an invaluable tool. This round-up of our favorite compare and contrast essays covers a range of topics and grade levels, so no matter your students’ interests or ages, you’ll always have a helpful example to share. You’ll find links to full essays about education, technology, pop culture, sports, animals, and more. (Need compare-and-contrast essay topic ideas? Check out our big list of compare and contrast essay topics! )

What is a compare and contrast essay?

• Education and parenting essays
• Technology essays
• Pop culture essays
• Historical and political essays
• Sports essays
• Lifestyle essays
• Healthcare essays
• Animal essays

When choosing a compare and contrast essay example to include on this list, we considered the structure. A strong compare and contrast essay begins with an introductory paragraph that includes background context and a strong thesis. Next, the body includes paragraphs that explore the similarities and differences. Finally, a concluding paragraph restates the thesis, draws any necessary inferences, and asks any remaining questions.

A compare and contrast essay example can be an opinion piece comparing two things and making a conclusion about which is better. For example, “Is Tom Brady really the GOAT?” It can also help consumers decide which product is better suited to them. Should you keep your subscription to Hulu or Netflix? Should you stick with Apple or explore Android? Here’s our list of compare and contrast essay samples categorized by subject.

Education and Parenting Compare and Contrast Essay Examples

Private school vs. public school.

Sample lines: “Deciding whether to send a child to public or private school can be a tough choice for parents. … Data on whether public or private education is better can be challenging to find and difficult to understand, and the cost of private school can be daunting. … According to the most recent data from the National Center for Education Statistics, public schools still attract far more students than private schools, with 50.7 million students attending public school as of 2018. Private school enrollment in the fall of 2017 was 5.7 million students, a number that is down from 6 million in 1999.”

Read the full essay: Private School vs. Public School at U.S. News and World Report

Homeschool vs. Public School: How Home Schooling Will Change Public Education

Sample lines: “Home schooling, not a present threat to public education, is nonetheless one of the forces that will change it. If the high estimates of the number of children in home schools (1.2 million) is correct, then the home-schooling universe is larger than the New York City public school system and roughly the size of the Los Angeles and Chicago public school systems combined. … Critics charge that three things are wrong with home schooling: harm to students academically; harm to society by producing students who are ill-prepared to function as democratic citizens and participants in a modern economy; and harm to public education, making it more difficult for other parents to educate their children. … It is time to ask whether home schooling, charters, and vouchers should be considered parts of a broad repertoire of methods that we as a society use to educate our children.”

Read the full essay: Homeschool vs. Public School: How Home Schooling Will Change Public Education at Brookings

Which parenting style is right for you?

Sample lines: “The three main types of parenting are on a type of ‘sliding scale’ of parenting, with permissive parenting as the least strict type of parenting. Permissive parenting typically has very few rules, while authoritarian parenting is thought of as a very strict, rule-driven type of parenting.”

Read the full essay: What Is Authoritative Parenting? at Healthline

Masked Education? The Benefits and Burdens of Wearing Face Masks in Schools During the Pandemic

Sample lines: “Face masks can prevent the spread of the virus SARS-CoV-2. … However, covering the lower half of the face reduces the ability to communicate. Positive emotions become less recognizable, and negative emotions are amplified. Emotional mimicry, contagion, and emotionality in general are reduced and (thereby) bonding between teachers and learners, group cohesion, and learning—of which emotions are a major driver. The benefits and burdens of face masks in schools should be seriously considered and made obvious and clear to teachers and students.”

Read the full essay: Masked Education? The Benefits and Burdens of Wearing Face Masks in Schools During the Pandemic at National Library of Medicine

To Ban or Not: What Should We Really Make of Book Bans?

Sample lines: “In recent years, book bans have soared in schools, reaching an all-time high in fall 2022. … The challenge of balancing parent concerns about ‘age appropriateness’ against the imperative of preparing students to be informed citizens is still on the minds of many educators today. … Such curricular decision-making  should  be left to the professionals, argues English/language arts instructional specialist Miriam Plotinsky. ‘Examining texts for their appropriateness is not a job that noneducators are trained to do,’ she wrote last year, as the national debate over censorship resurged with the news that a Tennessee district banned the graphic novel  Maus  just days before Holocaust Remembrance Day.”

Read the full essay: To Ban or Not: What Should We Really Make of Book Bans? at Education Week

Technology Compare and Contrast Essay Examples

Netflix vs. hulu 2023: which is the best streaming service.

Sample lines: “Netflix fans will point to its high-quality originals, including  The Witcher ,  Stranger Things ,  Emily in Paris ,  Ozark , and more, as well as a wide variety of documentaries like  Cheer ,  The Last Dance ,  My Octopus Teacher , and many others. It also boasts a much larger subscription base, with more than 222 million subscribers compared to Hulu’s 44 million. Hulu, on the other hand, offers a variety of extras such as HBO and Showtime—content that’s unavailable on Netflix. Its price tag is also cheaper than the competition, with its $7/mo. starting price, which is a bit more palatable than Netflix’s $10/mo. starting price.”

Read the full essay: Netflix vs. Hulu 2023: Which is the best streaming service? at TV Guide

Kindle vs. Hardcover: Which is easier on the eyes?

Sample lines: “In the past, we would have to drag around heavy books if we were really into reading. Now, we can have all of those books, and many more, stored in one handy little device that can easily be stuffed into a backpack, purse, etc. … Many of us still prefer to hold an actual book in our hands. … But, whether you use a Kindle or prefer hardcover books or paperbacks, the main thing is that you enjoy reading. A story in a book or on a Kindle device can open up new worlds, take you to fantasy worlds, educate you, entertain you, and so much more.”

Read the full essay: Kindle vs. Hardcover: Which is easier on the eyes? at Books in a Flash

iPhone vs. Android: Which is better for you?

Sample lines: “The iPhone vs. Android comparison is a never-ending debate on which one is best. It will likely never have a real winner, but we’re going to try and help you to find your personal pick all the same. iOS 17 and Android 14—the latest versions of the two operating systems—both offer smooth and user-friendly experiences, and several similar or identical features. But there are still important differences to be aware of. … Owning an iPhone is a simpler, more convenient experience. There’s less to think about. … Android-device ownership is a bit harder. … Yet it’s simultaneously more freeing, because it offers more choice.”

Read the full essay: iPhone vs. Android: Which is better for you? at Tom’s Guide

Cutting the cord: Is streaming or cable better for you?

Sample lines: “Cord-cutting has become a popular trend in recent years, thanks to the rise of streaming services. For those unfamiliar, cord cutting is the process of canceling your cable subscription and instead, relying on streaming platforms such as Netflix and Hulu to watch your favorite shows and movies. The primary difference is that you can select your streaming services à la carte while cable locks you in on a set number of channels through bundles. So, the big question is: should you cut the cord?”

Read the full essay: Cutting the cord: Is streaming or cable better for you? at BroadbandNow

PS5 vs. Nintendo Switch

Sample lines: “The crux of the comparison comes down to portability versus power. Being able to migrate fully fledged Nintendo games from a big screen to a portable device is a huge asset—and one that consumers have taken to, especially given the Nintendo Switch’s meteoric sales figures. … It is worth noting that many of the biggest franchises like Call of Duty, Madden, modern Resident Evil titles, newer Final Fantasy games, Grand Theft Auto, and open-world Ubisoft adventures like Assassin’s Creed will usually skip Nintendo Switch due to its lack of power. The inability to play these popular games practically guarantees that a consumer will pick up a modern system, while using the Switch as a secondary device.”

Read the full essay: PS5 vs. Nintendo Switch at Digital Trends

What is the difference between Facebook and Instagram?

Sample lines: “Have you ever wondered what is the difference between Facebook and Instagram? Instagram and Facebook are by far the most popular social media channels used by digital marketers. Not to mention that they’re also the biggest platforms used by internet users worldwide. So, today we’ll look into the differences and similarities between these two platforms to help you figure out which one is the best fit for your business.”

Read the full essay: What is the difference between Facebook and Instagram? at SocialBee

Digital vs. Analog Watches—What’s the Difference?

Sample lines: “In short, digital watches use an LCD or LED screen to display the time. Whereas, an analog watch features three hands to denote the hour, minutes, and seconds. With the advancement in watch technology and research, both analog and digital watches have received significant improvements over the years. Especially in terms of design, endurance, and accompanying features. … At the end of the day, whether you go analog or digital, it’s a personal preference to make based on your style, needs, functions, and budget.”

Read the full essay: Digital vs. Analog Watches—What’s the Difference? at Watch Ranker

AI Art vs. Human Art: A Side-by-Side Analysis

Sample lines: “Art has always been a reflection of human creativity, emotion, and cultural expression. However, with the rise of artificial intelligence (AI), a new form of artistic creation has emerged, blurring the lines between what is created by human hands and what is generated by algorithms. … Despite the excitement surrounding AI Art, it also raises complex ethical, legal, and artistic questions that have sparked debates about the definition of art, the role of the artist, and the future of art production. … Regardless of whether AI Art is considered ‘true’ art, it is crucial to embrace and explore the vast possibilities and potential it brings to the table. The transformative influence of AI art on the art world is still unfolding, and only time will reveal its true extent.”

Read the full essay: AI Art vs. Human Art: A Side-by-Side Analysis at Raul Lara

Pop Culture Compare and Contrast Essay Examples

Christina aguilera vs. britney spears.

Sample lines: “Britney Spears vs. Christina Aguilera was the Coke vs. Pepsi of 1999 — no, really, Christina repped Coke and Britney shilled for Pepsi. The two teen idols released debut albums seven months apart before the turn of the century, with Britney’s becoming a standard-bearer for bubblegum pop and Aguilera’s taking an R&B bent to show off her range. … It’s clear that Spears and Aguilera took extremely divergent paths following their simultaneous breakout successes.”

Read the full essay: Christina Aguilera vs. Britney Spears at The Ringer

Harry Styles vs. Ed Sheeran

Sample lines: “The world heard our fantasies and delivered us two titans simultaneously—we have been blessed with Ed Sheeran and Harry Styles. Our cup runneth over; our bounty is immeasurable. More remarkable still is the fact that both have released albums almost at the same time: Ed’s third, Divide , was released in March and broke the record for one-day Spotify streams, while Harry’s frenziedly anticipated debut solo, called Harry Styles , was released yesterday.”

Read the full essay: Harry Styles versus Ed Sheeran at Belfast Telegraph

The Grinch: Three Versions Compared

Sample lines: “Based on the original story of the same name, this movie takes a completely different direction by choosing to break away from the cartoony form that Seuss had established by filming the movie in a live-action form. Whoville is preparing for Christmas while the Grinch looks down upon their celebrations in disgust. Like the previous film, The Grinch hatches a plan to ruin Christmas for the Who’s. … Like in the original Grinch, he disguises himself as Santa Claus, and makes his dog, Max, into a reindeer. He then takes all of the presents from the children and households. … Cole’s favorite is the 2000 edition, while Alex has only seen the original. Tell us which one is your favorite.”

Read the full essay: The Grinch: Three Versions Compared at Wooster School

Historical and Political Compare and Contrast Essay Examples

Malcolm x vs. martin luther king jr.: comparison between two great leaders’ ideologies .

Sample lines: “Although they were fighting for civil rights at the same time, their ideology and way of fighting were completely distinctive. This can be for a plethora of reasons: background, upbringing, the system of thought, and vision. But keep in mind, they devoted their whole life to the same prospect. … Through boycotts and marches, [King] hoped to end racial segregation. He felt that the abolition of segregation would improve the likelihood of integration. Malcolm X, on the other hand, spearheaded a movement for black empowerment.”

Read the full essay: Malcolm X vs. Martin Luther King Jr.: Comparison Between Two Great Leaders’ Ideologies  at Melaninful

Contrast Between Obama and Trump Has Become Clear

Sample lines: “The contrast is even clearer when we look to the future. Trump promises more tax cuts, more military spending, more deficits and deeper cuts in programs for the vulnerable. He plans to nominate a coal lobbyist to head the Environmental Protection Agency. … Obama says America must move forward, and he praises progressive Democrats for advocating Medicare for all. … With Obama and then Trump, Americans have elected two diametrically opposed leaders leading into two very different directions.”

Read the full essay: Contrast Between Obama and Trump Has Become Clear at Chicago Sun-Times

Sports Compare and Contrast Essay Examples

Lebron james vs. kobe bryant: a complete comparison.

Sample lines: “LeBron James has achieved so much in his career that he is seen by many as the greatest of all time, or at least the only player worthy of being mentioned in the GOAT conversation next to Michael Jordan. Bridging the gap between Jordan and LeBron though was Kobe Bryant, who often gets left out of comparisons and GOAT conversations. … Should his name be mentioned more though? Can he compare to LeBron or is The King too far past The Black Mamba in historical rankings already?”

Read the full essay: LeBron James vs. Kobe Bryant: A Complete Comparison at Sportskeeda

NFL: Tom Brady vs. Peyton Manning Rivalry Comparison

Sample lines: “Tom Brady and Peyton Manning were largely considered the best quarterbacks in the NFL for the majority of the time they spent in the league together, with the icons having many head-to-head clashes in the regular season and on the AFC side of the NFL Playoffs. Manning was the leader of the Indianapolis Colts of the AFC South. … Brady spent his career as the QB of the AFC East’s New England Patriots, before taking his talents to Tampa Bay. … The reality is that winning is the most important aspect of any career, and Brady won more head-to-head matchups than Manning did.”

Read the full essay: NFL: Tom Brady vs. Peyton Manning Rivalry Comparison at Sportskeeda

The Greatest NBA Franchise Ever: Boston Celtics or Los Angeles Lakers?

Sample lines: “The Celtics are universally considered as the greatest franchise in NBA history. But if you take a close look at the numbers, there isn’t really too much separation between them and their arch-rival Los Angeles Lakers. In fact, you can even make a good argument for the Lakers. … In 72 seasons played, the Boston Celtics have won a total of 3,314 games and lost 2,305 or a .590 winning mark. On the other hand, the Los Angeles Lakers have won 3,284 of 5,507 total games played or a slightly better winning record of .596. … But while the Lakers have the better winning percentage, the Celtics have the advantage over them in head-to-head competition.”

Read the full essay: The Greatest NBA Franchise Ever: Boston Celtics or Los Angeles Lakers? at Sport One

Is Soccer Better Than Football?

Sample lines: “Is soccer better than football? Soccer and football lovers have numerous reasons to support their sport of choice. Both keep the players physically fit and help to bring people together for an exciting cause. However, soccer has drawn more numbers globally due to its popularity in more countries.”

Read the full essay: Is Soccer Better Than Football? at Sports Brief

Lifestyle Choices Compare and Contrast Essay Examples

Mobile home vs. tiny house: similarities, differences, pros & cons.

Sample lines: “Choosing the tiny home lifestyle enables you to spend more time with those you love. The small living space ensures quality bonding time rather than hiding away in a room or behind a computer screen. … You’ll be able to connect closer to nature and find yourself able to travel the country at any given moment. On the other hand, we have the mobile home. … They are built on a chassis with transportation in mind. … They are not built to be moved on a constant basis. … While moving the home again *is* possible, it may cost you several thousand dollars.”

Read the full essay: Mobile Home vs. Tiny House: Similarities, Differences, Pros & Cons at US Mobile Home Pros

Whole Foods vs. Walmart: The Story of Two Grocery Stores

Sample lines: “It is clear that both stores have very different stories and aims when it comes to their customers. Whole Foods looks to provide organic, healthy, exotic, and niche products for an audience with a very particular taste. … Walmart, on the other hand, looks to provide the best deals, every possible product, and every big brand for a broader audience. … Moreover, they look to make buying affordable and accessible, and focus on the capitalist nature of buying.”

Read the full essay: Whole Foods vs. Walmart: The Story of Two Grocery Stores at The Archaeology of Us

Artificial Grass vs. Turf: The Real Differences Revealed

Sample lines: “The key difference between artificial grass and turf is their intended use. Artificial turf is largely intended to be used for sports, so it is shorter and tougher. On the other hand, artificial grass is generally longer, softer and more suited to landscaping purposes. Most homeowners would opt for artificial grass as a replacement for a lawn, for example. Some people actually prefer playing sports on artificial grass, too … artificial grass is often softer and more bouncy, giving it a feel similar to playing on a grassy lawn. … At the end of the day, which one you will choose will depend on your specific household and needs.”

Read the full essay: Artificial Grass vs. Turf: The Real Differences Revealed at Almost Grass

Minimalism vs. Maximalism: Differences, Similarities, and Use Cases

Sample lines: “Maximalists love shopping, especially finding unique pieces. They see it as a hobby—even a skill—and a way to express their personality. Minimalists don’t like shopping and see it as a waste of time and money. They’d instead use those resources to create memorable experiences. Maximalists desire one-of-a-kind possessions. Minimalists are happy with duplicates—for example, personal uniforms. … Minimalism and maximalism are about being intentional with your life and belongings. It’s about making choices based on what’s important to you.”

Read the full essay: Minimalism vs. Maximalism: Differences, Similarities, and Use Cases at Minimalist Vegan

Vegetarian vs. Meat Eating: Is It Better To Be a Vegetarian?

Sample lines: “You’ve heard buzz over the years that following a vegetarian diet is better for your health, and you’ve probably read a few magazine articles featuring a celeb or two who swore off meat and animal products and ‘magically’ lost weight. So does ditching meat automatically equal weight loss? Will it really help you live longer and be healthier overall? … Vegetarians appear to have lower low-density lipoprotein cholesterol levels, lower blood pressure  and lower rates of hypertension and type 2 diabetes than meat eaters. Vegetarians also tend to have a lower body mass index, lower overall cancer rates and lower risk of chronic disease. But if your vegetarian co-worker is noshing greasy veggie burgers and fries every day for lunch, is he likely to be healthier than you, who always orders the grilled salmon? Definitely not!”

Read the full essay: Vegetarian vs. Meat Eating: Is It Better To Be a Vegetarian? at WebMD

Healthcare Compare and Contrast Essay Examples

Similarities and differences between the health systems in australia & usa.

Sample lines: “Australia and the United States are two very different countries. They are far away from each other, have contrasting fauna and flora, differ immensely by population, and have vastly different healthcare systems. The United States has a population of 331 million people, compared to Australia’s population of 25.5 million people.”

Read the full essay: Similarities and Differences Between the Health Systems in Australia & USA at Georgia State University

Universal Healthcare in the United States of America: A Healthy Debate

Sample lines: “Disadvantages of universal healthcare include significant upfront costs and logistical challenges. On the other hand, universal healthcare may lead to a healthier populace, and thus, in the long-term, help to mitigate the economic costs of an unhealthy nation. In particular, substantial health disparities exist in the United States, with low socio-economic status segments of the population subject to decreased access to quality healthcare and increased risk of non-communicable chronic conditions such as obesity and type II diabetes, among other determinants of poor health.”

Read the full essay: Universal Healthcare in the United States of America: A Healthy Debate at National Library of Medicine

Pros and Cons of Physician Aid in Dying

Sample lines: “Physician aid in dying is a controversial subject raising issues central to the role of physicians. … The two most common arguments in favor of legalizing AID are respect for patient autonomy and relief of suffering. A third, related, argument is that AID is a safe medical practice, requiring a health care professional. … Although opponents of AID offer many arguments ranging from pragmatic to philosophical, we focus here on concerns that the expansion of AID might cause additional, unintended harm through suicide contagion, slippery slope, and the deaths of patients suffering from depression.”

Read the full essay: Pros and Cons of Physician Aid in Dying at National Library of Medicine

Animals Compare and Contrast Essay Examples

Compare and contrast paragraph—dogs and cats.

Sample lines: “Researchers have found that dogs have about twice the number of neurons in their cerebral cortexes than what cats have. Specifically, dogs had around 530 million neurons, whereas the domestic cat only had 250 million neurons. Moreover, dogs can be trained to learn and respond to our commands, but although your cat understands your name, and anticipates your every move, he/she may choose to ignore you.”

Read the full essay: Compare and Contrast Paragraph—Dogs and Cats at Proofwriting Guru via YouTube

Giddyup! The Differences Between Horses and Dogs

Sample lines: “Horses are prey animals with a deep herding instinct. They are highly sensitive to their environment, hyper aware, and ready to take flight if needed. Just like dogs, some horses are more confident than others, but just like dogs, all need a confident handler to teach them what to do. Some horses are highly reactive and can be spooked by the smallest things, as are dogs. … Another distinction between horses and dogs … was that while dogs have been domesticated , horses have been  tamed. … Both species have influenced our culture more than any other species on the planet.”

Read the full essay: Giddyup! The Differences Between Horses and Dogs at Positively Victoria Stilwell

Exotic, Domesticated, and Wild Pets

Sample lines: “Although the words ‘exotic’ and ‘wild’ are frequently used interchangeably, many people do not fully understand how these categories differ when it comes to pets. ‘A wild animal is an indigenous, non-domesticated animal, meaning that it is native to the country where you are located,’ Blue-McLendon explained. ‘For Texans, white-tailed deer, pronghorn sheep, raccoons, skunks, and bighorn sheep are wild animals … an exotic animal is one that is wild but is from a different continent than where you live.’ For example, a hedgehog in Texas would be considered an exotic animal, but in the hedgehog’s native country, it would be considered wildlife.”

Read the full essay: Exotic, Domesticated, and Wild Pets at Texas A&M University

Should Zoos Be Banned? Pros & Cons of Zoos

Sample lines: “The pros and cons of zoos often come from two very different points of view. From a legal standard, animals are often treated as property. That means they have less rights than humans, so a zoo seems like a positive place to maintain a high quality of life. For others, the forced enclosure of any animal feels like an unethical decision. … Zoos provide a protected environment for endangered animals, and also help in raising awareness and funding for wildlife initiatives and research projects. … Zoos are key for research. Being able to observe and study animals is crucial if we want to contribute to help them and repair the ecosystems. … Zoos are a typical form of family entertainment, but associating leisure and fun with the contemplation of animals in captivity can send the wrong signals to our children.”

Read the full essay: Should Zoos Be Banned? Pros & Cons of Zoos at EcoCation

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Try this AI Content Detector before you submit your essays

With the help of AI, writing essays has become incredibly easy and time-saving. This revolutionary technology has empowered content writers and academicians to efficiently produce high-quality written material at a fraction of the time it used to take. However, relying solely on AI for generating essays does come with drawbacks. 

For instance, Google’s new policy emphasizes rewarding original, high-quality content that exhibits expertise, authoritativeness, and trustworthiness, potentially impacting the visibility of AI-generated content. Furthermore, many professors and teachers do not endorse the use of AI-generated content due to authenticity and originality concerns.

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At its core, the AI Detector is engineered to scrutinize your essays with an unparalleled level of precision, comparing your text against an extensive database of sources. This includes books, journals, websites, and previously submitted papers. The goal is to ensure that every piece you write stands out for its originality and intellectual rigor, propelling you toward academic success.

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The journey of drafting an essay starts from formulating a compelling thesis to integrating research into your essay seamlessly. Merlin AI Detector is your bestfriend in this process, that offers a multifaceted approach to improve your writing. Firstly, it highlights areas where your text might seem AI generated,  and encourage you to put in more of your unique perspective and analysis. This not only improves your essay’s originality but also deepens your engagement with the topic.

Step-by-Step Guide on Using the AI Detector Tool

To harness the full potential of Merlin AI Detector, it’s essential to understand how to effectively use the tool. 

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The advantages of integrating the AI Detector into your essay-writing process are multiple. 

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The AI Detector is a vital tool for students and educators in the competitive world of academic writing. With advanced AI detection and user-friendly design, it enhances essay-writing skills, ensuring originality and clarity. Beyond plagiarism checks, it supports continuous writing improvement, setting high standards for academic success. Explore writing mastery with the AI Detector today.

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Essay On Advertisement

500 words essay on advertisement.

We all are living in the age of advertisements. When you step out, just take a quick look around and you will lay eyes upon at least one advertisement in whichever form. In today’s modern world of trade and business, advertisement plays an essential role. All traders, big and small, make use of it to advertise their goods and services. Through essay on advertisement, we will go through the advantages and ways of advertisements.

The Various Ways Of Advertisement

Advertisements help people become aware of any product or service through the use of commercial methods. This kind of publicity helps to endorse a specific interest of a person for product sale.

As the world is becoming more competitive now, everyone wants to be ahead in the competition. Thus, the advertisement also comes under the same category. Advertising is done in a lot of ways.

There is an employment column which lists down job vacancies that is beneficial for unemployed candidates. Similarly, matrimonial advertisement help people find a bride or groom for marriageable prospects.

Further, advertising also happens to find lost people, shops, plots, good and more. Through this, people get to know about a nearby shop is on sale or the availability of a new tutor or coaching centre.

Nowadays, advertisements have evolved from newspapers to the internet. Earlier there were advertisements in movie theatres, magazines, building walls. But now, we have the television and internet which advertises goods and services.

As a large section of society spends a lot of time on the internet, people are targeting their ads towards it. A single ad posting on the internet reaches to millions of people within a matter of few seconds. Thus, advertising in any form is effective.

Benefits of Advertisements

As advertisements are everywhere, for some magazines and newspapers, it is their main source of income generation. It not only benefit the producer but also the consumer. It is because producers get sales and consumer gets the right product.

Moreover, the models who act in the advertisements also earn a handsome amount of money . When we look at technology, we learn that advertising is critical for establishing contact between seller and buyer.

This medium helps the customers to learn about the existence and use of such goods which are ready to avail in the market. Moreover, advertisement manages to reach the nooks and corners of the world to target their potential customers.

Therefore, it benefits a lot of people. Through advertising, people also become aware of the price difference and quality in the market. This allows them to make good choices and not fall to scams.

Get the huge list of more than 500 Essay Topics and Ideas

Conclusion of Essay On Advertisement

All in all, advertisements are very useful but they can also be damaging. Thus, it is upon us to use them with sense and ensure they are entertaining and educative. None of us can escape advertisements as we are already at this age. But, what we can do is use our intelligence for weeding out the bad ones and benefitting from the right ones.

FAQ on Essay On Advertisement

Question 1: What is the importance of advertisement in our life?

Answer 1: Advertising is the best way to communicate with customers. It helps informs the customers about the brands available in the market and the variety of products which can be useful to them.

Question 2: What are the advantages of advertising?

Answer 2: The advantages of advertising are that firstly, it introduces a new product in the market. Thus, it helps in expanding the market. As a result, sales also increase. Consumers become aware of and receive better quality products.

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On the Internet, you can find a lot of services that offer customers to write huge articles in the shortest possible time at a low price. It's up to you to agree or not, but we recommend that you do not rush to make a choice. Many of these sites will take your money and disappear without getting the job done. Some low-skilled writers will still send you an essay file, but the text will not meet the required parameters.

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