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100+ Quantitative Research Topics For Students

Quantitative Research Topics

Quantitative research is a research strategy focusing on quantified data collection and analysis processes. This research strategy emphasizes testing theories on various subjects. It also includes collecting and analyzing non-numerical data.

Quantitative research is a common approach in the natural and social sciences , like marketing, business, sociology, chemistry, biology, economics, and psychology. So, if you are fond of statistics and figures, a quantitative research title would be an excellent option for your research proposal or project.

How to Get a Title of Quantitative Research

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Finding a great title is the key to writing a great quantitative research proposal or paper. A title for quantitative research prepares you for success, failure, or mediocre grades. This post features examples of quantitative research titles for all students.

Putting together a research title and quantitative research design is not as easy as some students assume. So, an example topic of quantitative research can help you craft your own. However, even with the examples, you may need some guidelines for personalizing your research project or proposal topics.

So, here are some tips for getting a title for quantitative research:

  • Consider your area of studies
  • Look out for relevant subjects in the area
  • Expert advice may come in handy
  • Check out some sample quantitative research titles

Making a quantitative research title is easy if you know the qualities of a good title in quantitative research. Reading about how to make a quantitative research title may not help as much as looking at some samples. Looking at a quantitative research example title will give you an idea of where to start.

However, let’s look at some tips for how to make a quantitative research title:

  • The title should seem interesting to readers
  • Ensure that the title represents the content of the research paper
  • Reflect on the tone of the writing in the title
  • The title should contain important keywords in your chosen subject to help readers find your paper
  • The title should not be too lengthy
  • It should be grammatically correct and creative
  • It must generate curiosity

An excellent quantitative title should be clear, which implies that it should effectively explain the paper and what readers can expect. A research title for quantitative research is the gateway to your article or proposal. So, it should be well thought out. Additionally, it should give you room for extensive topic research.

A sample of quantitative research titles will give you an idea of what a good title for quantitative research looks like. Here are some examples:

  • What is the correlation between inflation rates and unemployment rates?
  • Has climate adaptation influenced the mitigation of funds allocation?
  • Job satisfaction and employee turnover: What is the link?
  • A look at the relationship between poor households and the development of entrepreneurship skills
  • Urbanization and economic growth: What is the link between these elements?
  • Does education achievement influence people’s economic status?
  • What is the impact of solar electricity on the wholesale energy market?
  • Debt accumulation and retirement: What is the relationship between these concepts?
  • Can people with psychiatric disorders develop independent living skills?
  • Children’s nutrition and its impact on cognitive development

Quantitative research applies to various subjects in the natural and social sciences. Therefore, depending on your intended subject, you have numerous options. Below are some good quantitative research topics for students:

  • The difference between the colorific intake of men and women in your country
  • Top strategies used to measure customer satisfaction and how they work
  • Black Friday sales: are they profitable?
  • The correlation between estimated target market and practical competitive risk assignment
  • Are smartphones making us brighter or dumber?
  • Nuclear families Vs. Joint families: Is there a difference?
  • What will society look like in the absence of organized religion?
  • A comparison between carbohydrate weight loss benefits and high carbohydrate diets?
  • How does emotional stability influence your overall well-being?
  • The extent of the impact of technology in the communications sector

Creativity is the key to creating a good research topic in quantitative research. Find a good quantitative research topic below:

  • How much exercise is good for lasting physical well-being?
  • A comparison of the nutritional therapy uses and contemporary medical approaches
  • Does sugar intake have a direct impact on diabetes diagnosis?
  • Education attainment: Does it influence crime rates in society?
  • Is there an actual link between obesity and cancer rates?
  • Do kids with siblings have better social skills than those without?
  • Computer games and their impact on the young generation
  • Has social media marketing taken over conventional marketing strategies?
  • The impact of technology development on human relationships and communication
  • What is the link between drug addiction and age?

Need more quantitative research title examples to inspire you? Here are some quantitative research title examples to look at:

  • Habitation fragmentation and biodiversity loss: What is the link?
  • Radiation has affected biodiversity: Assessing its effects
  • An assessment of the impact of the CORONA virus on global population growth
  • Is the pandemic truly over, or have human bodies built resistance against the virus?
  • The ozone hole and its impact on the environment
  • The greenhouse gas effect: What is it and how has it impacted the atmosphere
  • GMO crops: are they good or bad for your health?
  • Is there a direct link between education quality and job attainment?
  • How have education systems changed from traditional to modern times?
  • The good and bad impacts of technology on education qualities

Your examiner will give you excellent grades if you come up with a unique title and outstanding content. Here are some quantitative research examples titles.

  • Online classes: are they helpful or not?
  • What changes has the global CORONA pandemic had on the population growth curve?
  • Daily habits influenced by the global pandemic
  • An analysis of the impact of culture on people’s personalities
  • How has feminism influenced the education system’s approach to the girl child’s education?
  • Academic competition: what are its benefits and downsides for students?
  • Is there a link between education and student integrity?
  • An analysis of how the education sector can influence a country’s economy
  • An overview of the link between crime rates and concern for crime
  • Is there a link between education and obesity?

Research title example quantitative topics when well-thought guarantees a paper that is a good read. Look at the examples below to get started.

  • What are the impacts of online games on students?
  • Sex education in schools: how important is it?
  • Should schools be teaching about safe sex in their sex education classes?
  • The correlation between extreme parent interference on student academic performance
  • Is there a real link between academic marks and intelligence?
  • Teacher feedback: How necessary is it, and how does it help students?
  • An analysis of modern education systems and their impact on student performance
  • An overview of the link between academic performance/marks and intelligence
  • Are grading systems helpful or harmful to students?
  • What was the impact of the pandemic on students?

Irrespective of the course you take, here are some titles that can fit diverse subjects pretty well. Here are some creative quantitative research title ideas:

  • A look at the pre-corona and post-corona economy
  • How are conventional retail businesses fairing against eCommerce sites like Amazon and Shopify?
  • An evaluation of mortality rates of heart attacks
  • Effective treatments for cardiovascular issues and their prevention
  • A comparison of the effectiveness of home care and nursing home care
  • Strategies for managing effective dissemination of information to modern students
  • How does educational discrimination influence students’ futures?
  • The impacts of unfavorable classroom environment and bullying on students and teachers
  • An overview of the implementation of STEM education to K-12 students
  • How effective is digital learning?

If your paper addresses a problem, you must present facts that solve the question or tell more about the question. Here are examples of quantitative research titles that will inspire you.

  • An elaborate study of the influence of telemedicine in healthcare practices
  • How has scientific innovation influenced the defense or military system?
  • The link between technology and people’s mental health
  • Has social media helped create awareness or worsened people’s mental health?
  • How do engineers promote green technology?
  • How can engineers raise sustainability in building and structural infrastructures?
  • An analysis of how decision-making is dependent on someone’s sub-conscious
  • A comprehensive study of ADHD and its impact on students’ capabilities
  • The impact of racism on people’s mental health and overall wellbeing
  • How has the current surge in social activism helped shape people’s relationships?

Are you looking for an example of a quantitative research title? These ten examples below will get you started.

  • The prevalence of nonverbal communication in social control and people’s interactions
  • The impacts of stress on people’s behavior in society
  • A study of the connection between capital structures and corporate strategies
  • How do changes in credit ratings impact equality returns?
  • A quantitative analysis of the effect of bond rating changes on stock prices
  • The impact of semantics on web technology
  • An analysis of persuasion, propaganda, and marketing impact on individuals
  • The dominant-firm model: what is it, and how does it apply to your country’s retail sector?
  • The role of income inequality in economy growth
  • An examination of juvenile delinquents’ treatment in your country

Excellent Topics For Quantitative Research

Here are some titles for quantitative research you should consider:

  • Does studying mathematics help implement data safety for businesses
  • How are art-related subjects interdependent with mathematics?
  • How do eco-friendly practices in the hospitality industry influence tourism rates?
  • A deep insight into how people view eco-tourisms
  • Religion vs. hospitality: Details on their correlation
  • Has your country’s tourist sector revived after the pandemic?
  • How effective is non-verbal communication in conveying emotions?
  • Are there similarities between the English and French vocabulary?
  • How do politicians use persuasive language in political speeches?
  • The correlation between popular culture and translation

Here are some quantitative research titles examples for your consideration:

  • How do world leaders use language to change the emotional climate in their nations?
  • Extensive research on how linguistics cultivate political buzzwords
  • The impact of globalization on the global tourism sector
  • An analysis of the effects of the pandemic on the worldwide hospitality sector
  • The influence of social media platforms on people’s choice of tourism destinations
  • Educational tourism: What is it and what you should know about it
  • Why do college students experience math anxiety?
  • Is math anxiety a phenomenon?
  • A guide on effective ways to fight cultural bias in modern society
  • Creative ways to solve the overpopulation issue

An example of quantitative research topics for 12 th -grade students will come in handy if you want to score a good grade. Here are some of the best ones:

  • The link between global warming and climate change
  • What is the greenhouse gas impact on biodiversity and the atmosphere
  • Has the internet successfully influenced literacy rates in society
  • The value and downsides of competition for students
  • A comparison of the education system in first-world and third-world countries
  • The impact of alcohol addiction on the younger generation
  • How has social media influenced human relationships?
  • Has education helped boost feminism among men and women?
  • Are computers in classrooms beneficial or detrimental to students?
  • How has social media improved bullying rates among teenagers?

High school students can apply research titles on social issues  or other elements, depending on the subject. Let’s look at some quantitative topics for students:

  • What is the right age to introduce sex education for students
  • Can extreme punishment help reduce alcohol consumption among teenagers?
  • Should the government increase the age of sexual consent?
  • The link between globalization and the local economy collapses
  • How are global companies influencing local economies?

There are numerous possible quantitative research topics you can write about. Here are some great quantitative research topics examples:

  • The correlation between video games and crime rates
  • Do college studies impact future job satisfaction?
  • What can the education sector do to encourage more college enrollment?
  • The impact of education on self-esteem
  • The relationship between income and occupation

You can find inspiration for your research topic from trending affairs on social media or in the news. Such topics will make your research enticing. Find a trending topic for quantitative research example from the list below:

  • How the country’s economy is fairing after the pandemic
  • An analysis of the riots by women in Iran and what the women gain to achieve
  • Is the current US government living up to the voter’s expectations?
  • How is the war in Ukraine affecting the global economy?
  • Can social media riots affect political decisions?

A proposal is a paper you write proposing the subject you would like to cover for your research and the research techniques you will apply. If the proposal is approved, it turns to your research topic. Here are some quantitative titles you should consider for your research proposal:

  • Military support and economic development: What is the impact in developing nations?
  • How does gun ownership influence crime rates in developed countries?
  • How can the US government reduce gun violence without influencing people’s rights?
  • What is the link between school prestige and academic standards?
  • Is there a scientific link between abortion and the definition of viability?

You can never have too many sample titles. The samples allow you to find a unique title you’re your research or proposal. Find a sample quantitative research title here:

  • Does weight loss indicate good or poor health?
  • Should schools do away with grading systems?
  • The impact of culture on student interactions and personalities
  • How can parents successfully protect their kids from the dangers of the internet?
  • Is the US education system better or worse than Europe’s?

If you’re a business major, then you must choose a research title quantitative about business. Let’s look at some research title examples quantitative in business:

  • Creating shareholder value in business: How important is it?
  • The changes in credit ratings and their impact on equity returns
  • The importance of data privacy laws in business operations
  • How do businesses benefit from e-waste and carbon footprint reduction?
  • Organizational culture in business: what is its importance?

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Interesting, creative, unique, and easy quantitative research topics allow you to explain your paper and make research easy. Therefore, you should not take choosing a research paper or proposal topic lightly. With your topic ready, reach out to us today for excellent research paper writing services .

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Quantitative Methods

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  • USC Libraries
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Organizing Your Social Sciences Research Paper

  • Quantitative Methods
  • Purpose of Guide
  • Design Flaws to Avoid
  • Independent and Dependent Variables
  • Glossary of Research Terms
  • Reading Research Effectively
  • Narrowing a Topic Idea
  • Broadening a Topic Idea
  • Extending the Timeliness of a Topic Idea
  • Academic Writing Style
  • Applying Critical Thinking
  • Choosing a Title
  • Making an Outline
  • Paragraph Development
  • Research Process Video Series
  • Executive Summary
  • The C.A.R.S. Model
  • Background Information
  • The Research Problem/Question
  • Theoretical Framework
  • Citation Tracking
  • Content Alert Services
  • Evaluating Sources
  • Primary Sources
  • Secondary Sources
  • Tiertiary Sources
  • Scholarly vs. Popular Publications
  • Qualitative Methods
  • Insiderness
  • Using Non-Textual Elements
  • Limitations of the Study
  • Common Grammar Mistakes
  • Writing Concisely
  • Avoiding Plagiarism
  • Footnotes or Endnotes?
  • Further Readings
  • Generative AI and Writing
  • USC Libraries Tutorials and Other Guides
  • Bibliography

Quantitative methods emphasize objective measurements and the statistical, mathematical, or numerical analysis of data collected through polls, questionnaires, and surveys, or by manipulating pre-existing statistical data using computational techniques . Quantitative research focuses on gathering numerical data and generalizing it across groups of people or to explain a particular phenomenon.

Babbie, Earl R. The Practice of Social Research . 12th ed. Belmont, CA: Wadsworth Cengage, 2010; Muijs, Daniel. Doing Quantitative Research in Education with SPSS . 2nd edition. London: SAGE Publications, 2010.

Need Help Locating Statistics?

Resources for locating data and statistics can be found here:

Statistics & Data Research Guide

Characteristics of Quantitative Research

Your goal in conducting quantitative research study is to determine the relationship between one thing [an independent variable] and another [a dependent or outcome variable] within a population. Quantitative research designs are either descriptive [subjects usually measured once] or experimental [subjects measured before and after a treatment]. A descriptive study establishes only associations between variables; an experimental study establishes causality.

Quantitative research deals in numbers, logic, and an objective stance. Quantitative research focuses on numeric and unchanging data and detailed, convergent reasoning rather than divergent reasoning [i.e., the generation of a variety of ideas about a research problem in a spontaneous, free-flowing manner].

Its main characteristics are :

  • The data is usually gathered using structured research instruments.
  • The results are based on larger sample sizes that are representative of the population.
  • The research study can usually be replicated or repeated, given its high reliability.
  • Researcher has a clearly defined research question to which objective answers are sought.
  • All aspects of the study are carefully designed before data is collected.
  • Data are in the form of numbers and statistics, often arranged in tables, charts, figures, or other non-textual forms.
  • Project can be used to generalize concepts more widely, predict future results, or investigate causal relationships.
  • Researcher uses tools, such as questionnaires or computer software, to collect numerical data.

The overarching aim of a quantitative research study is to classify features, count them, and construct statistical models in an attempt to explain what is observed.

  Things to keep in mind when reporting the results of a study using quantitative methods :

  • Explain the data collected and their statistical treatment as well as all relevant results in relation to the research problem you are investigating. Interpretation of results is not appropriate in this section.
  • Report unanticipated events that occurred during your data collection. Explain how the actual analysis differs from the planned analysis. Explain your handling of missing data and why any missing data does not undermine the validity of your analysis.
  • Explain the techniques you used to "clean" your data set.
  • Choose a minimally sufficient statistical procedure ; provide a rationale for its use and a reference for it. Specify any computer programs used.
  • Describe the assumptions for each procedure and the steps you took to ensure that they were not violated.
  • When using inferential statistics , provide the descriptive statistics, confidence intervals, and sample sizes for each variable as well as the value of the test statistic, its direction, the degrees of freedom, and the significance level [report the actual p value].
  • Avoid inferring causality , particularly in nonrandomized designs or without further experimentation.
  • Use tables to provide exact values ; use figures to convey global effects. Keep figures small in size; include graphic representations of confidence intervals whenever possible.
  • Always tell the reader what to look for in tables and figures .

NOTE:   When using pre-existing statistical data gathered and made available by anyone other than yourself [e.g., government agency], you still must report on the methods that were used to gather the data and describe any missing data that exists and, if there is any, provide a clear explanation why the missing data does not undermine the validity of your final analysis.

Babbie, Earl R. The Practice of Social Research . 12th ed. Belmont, CA: Wadsworth Cengage, 2010; Brians, Craig Leonard et al. Empirical Political Analysis: Quantitative and Qualitative Research Methods . 8th ed. Boston, MA: Longman, 2011; McNabb, David E. Research Methods in Public Administration and Nonprofit Management: Quantitative and Qualitative Approaches . 2nd ed. Armonk, NY: M.E. Sharpe, 2008; Quantitative Research Methods. Writing@CSU. Colorado State University; Singh, Kultar. Quantitative Social Research Methods . Los Angeles, CA: Sage, 2007.

Basic Research Design for Quantitative Studies

Before designing a quantitative research study, you must decide whether it will be descriptive or experimental because this will dictate how you gather, analyze, and interpret the results. A descriptive study is governed by the following rules: subjects are generally measured once; the intention is to only establish associations between variables; and, the study may include a sample population of hundreds or thousands of subjects to ensure that a valid estimate of a generalized relationship between variables has been obtained. An experimental design includes subjects measured before and after a particular treatment, the sample population may be very small and purposefully chosen, and it is intended to establish causality between variables. Introduction The introduction to a quantitative study is usually written in the present tense and from the third person point of view. It covers the following information:

  • Identifies the research problem -- as with any academic study, you must state clearly and concisely the research problem being investigated.
  • Reviews the literature -- review scholarship on the topic, synthesizing key themes and, if necessary, noting studies that have used similar methods of inquiry and analysis. Note where key gaps exist and how your study helps to fill these gaps or clarifies existing knowledge.
  • Describes the theoretical framework -- provide an outline of the theory or hypothesis underpinning your study. If necessary, define unfamiliar or complex terms, concepts, or ideas and provide the appropriate background information to place the research problem in proper context [e.g., historical, cultural, economic, etc.].

Methodology The methods section of a quantitative study should describe how each objective of your study will be achieved. Be sure to provide enough detail to enable the reader can make an informed assessment of the methods being used to obtain results associated with the research problem. The methods section should be presented in the past tense.

  • Study population and sampling -- where did the data come from; how robust is it; note where gaps exist or what was excluded. Note the procedures used for their selection;
  • Data collection – describe the tools and methods used to collect information and identify the variables being measured; describe the methods used to obtain the data; and, note if the data was pre-existing [i.e., government data] or you gathered it yourself. If you gathered it yourself, describe what type of instrument you used and why. Note that no data set is perfect--describe any limitations in methods of gathering data.
  • Data analysis -- describe the procedures for processing and analyzing the data. If appropriate, describe the specific instruments of analysis used to study each research objective, including mathematical techniques and the type of computer software used to manipulate the data.

Results The finding of your study should be written objectively and in a succinct and precise format. In quantitative studies, it is common to use graphs, tables, charts, and other non-textual elements to help the reader understand the data. Make sure that non-textual elements do not stand in isolation from the text but are being used to supplement the overall description of the results and to help clarify key points being made. Further information about how to effectively present data using charts and graphs can be found here .

  • Statistical analysis -- how did you analyze the data? What were the key findings from the data? The findings should be present in a logical, sequential order. Describe but do not interpret these trends or negative results; save that for the discussion section. The results should be presented in the past tense.

Discussion Discussions should be analytic, logical, and comprehensive. The discussion should meld together your findings in relation to those identified in the literature review, and placed within the context of the theoretical framework underpinning the study. The discussion should be presented in the present tense.

  • Interpretation of results -- reiterate the research problem being investigated and compare and contrast the findings with the research questions underlying the study. Did they affirm predicted outcomes or did the data refute it?
  • Description of trends, comparison of groups, or relationships among variables -- describe any trends that emerged from your analysis and explain all unanticipated and statistical insignificant findings.
  • Discussion of implications – what is the meaning of your results? Highlight key findings based on the overall results and note findings that you believe are important. How have the results helped fill gaps in understanding the research problem?
  • Limitations -- describe any limitations or unavoidable bias in your study and, if necessary, note why these limitations did not inhibit effective interpretation of the results.

Conclusion End your study by to summarizing the topic and provide a final comment and assessment of the study.

  • Summary of findings – synthesize the answers to your research questions. Do not report any statistical data here; just provide a narrative summary of the key findings and describe what was learned that you did not know before conducting the study.
  • Recommendations – if appropriate to the aim of the assignment, tie key findings with policy recommendations or actions to be taken in practice.
  • Future research – note the need for future research linked to your study’s limitations or to any remaining gaps in the literature that were not addressed in your study.

Black, Thomas R. Doing Quantitative Research in the Social Sciences: An Integrated Approach to Research Design, Measurement and Statistics . London: Sage, 1999; Gay,L. R. and Peter Airasain. Educational Research: Competencies for Analysis and Applications . 7th edition. Upper Saddle River, NJ: Merril Prentice Hall, 2003; Hector, Anestine. An Overview of Quantitative Research in Composition and TESOL . Department of English, Indiana University of Pennsylvania; Hopkins, Will G. “Quantitative Research Design.” Sportscience 4, 1 (2000); "A Strategy for Writing Up Research Results. The Structure, Format, Content, and Style of a Journal-Style Scientific Paper." Department of Biology. Bates College; Nenty, H. Johnson. "Writing a Quantitative Research Thesis." International Journal of Educational Science 1 (2009): 19-32; Ouyang, Ronghua (John). Basic Inquiry of Quantitative Research . Kennesaw State University.

Strengths of Using Quantitative Methods

Quantitative researchers try to recognize and isolate specific variables contained within the study framework, seek correlation, relationships and causality, and attempt to control the environment in which the data is collected to avoid the risk of variables, other than the one being studied, accounting for the relationships identified.

Among the specific strengths of using quantitative methods to study social science research problems:

  • Allows for a broader study, involving a greater number of subjects, and enhancing the generalization of the results;
  • Allows for greater objectivity and accuracy of results. Generally, quantitative methods are designed to provide summaries of data that support generalizations about the phenomenon under study. In order to accomplish this, quantitative research usually involves few variables and many cases, and employs prescribed procedures to ensure validity and reliability;
  • Applying well established standards means that the research can be replicated, and then analyzed and compared with similar studies;
  • You can summarize vast sources of information and make comparisons across categories and over time; and,
  • Personal bias can be avoided by keeping a 'distance' from participating subjects and using accepted computational techniques .

Babbie, Earl R. The Practice of Social Research . 12th ed. Belmont, CA: Wadsworth Cengage, 2010; Brians, Craig Leonard et al. Empirical Political Analysis: Quantitative and Qualitative Research Methods . 8th ed. Boston, MA: Longman, 2011; McNabb, David E. Research Methods in Public Administration and Nonprofit Management: Quantitative and Qualitative Approaches . 2nd ed. Armonk, NY: M.E. Sharpe, 2008; Singh, Kultar. Quantitative Social Research Methods . Los Angeles, CA: Sage, 2007.

Limitations of Using Quantitative Methods

Quantitative methods presume to have an objective approach to studying research problems, where data is controlled and measured, to address the accumulation of facts, and to determine the causes of behavior. As a consequence, the results of quantitative research may be statistically significant but are often humanly insignificant.

Some specific limitations associated with using quantitative methods to study research problems in the social sciences include:

  • Quantitative data is more efficient and able to test hypotheses, but may miss contextual detail;
  • Uses a static and rigid approach and so employs an inflexible process of discovery;
  • The development of standard questions by researchers can lead to "structural bias" and false representation, where the data actually reflects the view of the researcher instead of the participating subject;
  • Results provide less detail on behavior, attitudes, and motivation;
  • Researcher may collect a much narrower and sometimes superficial dataset;
  • Results are limited as they provide numerical descriptions rather than detailed narrative and generally provide less elaborate accounts of human perception;
  • The research is often carried out in an unnatural, artificial environment so that a level of control can be applied to the exercise. This level of control might not normally be in place in the real world thus yielding "laboratory results" as opposed to "real world results"; and,
  • Preset answers will not necessarily reflect how people really feel about a subject and, in some cases, might just be the closest match to the preconceived hypothesis.

Research Tip

Finding Examples of How to Apply Different Types of Research Methods

SAGE publications is a major publisher of studies about how to design and conduct research in the social and behavioral sciences. Their SAGE Research Methods Online and Cases database includes contents from books, articles, encyclopedias, handbooks, and videos covering social science research design and methods including the complete Little Green Book Series of Quantitative Applications in the Social Sciences and the Little Blue Book Series of Qualitative Research techniques. The database also includes case studies outlining the research methods used in real research projects. This is an excellent source for finding definitions of key terms and descriptions of research design and practice, techniques of data gathering, analysis, and reporting, and information about theories of research [e.g., grounded theory]. The database covers both qualitative and quantitative research methods as well as mixed methods approaches to conducting research.

SAGE Research Methods Online and Cases

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A Quick Guide to Quantitative Research in the Social Sciences

(12 reviews)

quantitative research titles with authors

Christine Davies, Carmarthen, Wales

Copyright Year: 2020

Last Update: 2021

Publisher: University of Wales Trinity Saint David

Language: English

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quantitative research titles with authors

Reviewed by Jennifer Taylor, Assistant Professor, Texas A&M University-Corpus Christi on 4/18/24

This resource is a quick guide to quantitative research in the social sciences and not a comprehensive resource. It provides a VERY general overview of quantitative research but offers a good starting place for students new to research. It... read more

Comprehensiveness rating: 4 see less

This resource is a quick guide to quantitative research in the social sciences and not a comprehensive resource. It provides a VERY general overview of quantitative research but offers a good starting place for students new to research. It offers links and references to additional resources that are more comprehensive in nature.

Content Accuracy rating: 4

The content is relatively accurate. The measurement scale section is very sparse. Not all types of research designs or statistical methods are included, but it is a guide, so details are meant to be limited.

Relevance/Longevity rating: 4

The examples were interesting and appropriate. The content is up to date and will be useful for several years.

Clarity rating: 5

The text was clearly written. Tables and figures are not referenced in the text, which would have been nice.

Consistency rating: 5

The framework is consistent across chapters with terminology clearly highlighted and defined.

Modularity rating: 5

The chapters are subdivided into section that can be divided and assigned as reading in a course. Most chapters are brief and concise, unless elaboration is necessary, such as with the data analysis chapter. Again, this is a guide and not a comprehensive text, so sections are shorter and don't always include every subtopic that may be considered.

Organization/Structure/Flow rating: 5

The guide is well organized. I appreciate that the topics are presented in a logical and clear manner. The topics are provided in an order consistent with traditional research methods.

Interface rating: 5

The interface was easy to use and navigate. The images were clear and easy to read.

Grammatical Errors rating: 5

I did not notice any grammatical errors.

Cultural Relevance rating: 5

The materials are not culturally insensitive or offensive in any way.

I teach a Marketing Research course to undergraduates. I would consider using some of the chapters or topics included, especially the overview of the research designs and the analysis of data section.

Reviewed by Tiffany Kindratt, Assistant Professor, University of Texas at Arlington on 3/9/24

The text provides a brief overview of quantitative research topics that is geared towards research in the fields of education, sociology, business, and nursing. The author acknowledges that the textbook is not a comprehensive resource but offers... read more

Comprehensiveness rating: 3 see less

The text provides a brief overview of quantitative research topics that is geared towards research in the fields of education, sociology, business, and nursing. The author acknowledges that the textbook is not a comprehensive resource but offers references to other resources that can be used to deepen the knowledge. The text does not include a glossary or index. The references in the figures for each chapter are not included in the reference section. It would be helpful to include those.

Overall, the text is accurate. For example, Figure 1 on page 6 provides a clear overview of the research process. It includes general definitions of primary and secondary research. It would be helpful to include more details to explain some of the examples before they are presented. For instance, the example on page 5 was unclear how it pertains to the literature review section.

In general, the text is relevant and up-to-date. The text includes many inferences of moving from qualitative to quantitative analysis. This was surprising to me as a quantitative researcher. The author mentions that moving from a qualitative to quantitative approach should only be done when needed. As a predominantly quantitative researcher, I would not advice those interested in transitioning to using a qualitative approach that qualitative research would enhance their research—not something that should only be done if you have to.

Clarity rating: 4

The text is written in a clear manner. It would be helpful to the reader if there was a description of the tables and figures in the text before they are presented.

Consistency rating: 4

The framework for each chapter and terminology used are consistent.

Modularity rating: 4

The text is clearly divided into sections within each chapter. Overall, the chapters are a similar brief length except for the chapter on data analysis, which is much more comprehensive than others.

Organization/Structure/Flow rating: 4

The topics in the text are presented in a clear and logical order. The order of the text follows the conventional research methodology in social sciences.

I did not encounter any interface issues when reviewing this text. All links worked and there were no distortions of the images or charts that may confuse the reader.

Grammatical Errors rating: 3

There are some grammatical/typographical errors throughout. Of note, for Section 5 in the table of contents. “The” should be capitalized to start the title. In the title for Table 3, the “t” in typical should be capitalized.

Cultural Relevance rating: 4

The examples are culturally relevant. The text is geared towards learners in the UK, but examples are relevant for use in other countries (i.e., United States). I did not see any examples that may be considered culturally insensitive or offensive in any way.

I teach a course on research methods in a Bachelor of Science in Public Health program. I would consider using some of the text, particularly in the analysis chapter to supplement the current textbook in the future.

Reviewed by Finn Bell, Assistant Professor, University of Michigan, Dearborn on 1/3/24

For it being a quick guide and only 26 pages, it is very comprehensive, but it does not include an index or glossary. read more

For it being a quick guide and only 26 pages, it is very comprehensive, but it does not include an index or glossary.

Content Accuracy rating: 5

As far as I can tell, the text is accurate, error-free and unbiased.

Relevance/Longevity rating: 5

This text is up-to-date, and given the content, unlikely to become obsolete any time soon.

The text is very clear and accessible.

The text is internally consistent.

Given how short the text is, it seems unnecessary to divide it into smaller readings, nonetheless, it is clearly labelled such that an instructor could do so.

The text is well-organized and brings readers through basic quantitative methods in a logical, clear fashion.

Easy to navigate. Only one table that is split between pages, but not in a way that is confusing.

There were no noticeable grammatical errors.

The examples in this book don't give enough information to rate this effectively.

This text is truly a very quick guide at only 26 double-spaced pages. Nonetheless, Davies packs a lot of information on the basics of quantitative research methods into this text, in an engaging way with many examples of the concepts presented. This guide is more of a brief how-to that takes readers as far as how to select statistical tests. While it would be impossible to fully learn quantitative research from such a short text, of course, this resource provides a great introduction, overview, and refresher for program evaluation courses.

Reviewed by Shari Fedorowicz, Adjunct Professor, Bridgewater State University on 12/16/22

The text is indeed a quick guide for utilizing quantitative research. Appropriate and effective examples and diagrams were used throughout the text. The author clearly differentiates between use of quantitative and qualitative research providing... read more

Comprehensiveness rating: 5 see less

The text is indeed a quick guide for utilizing quantitative research. Appropriate and effective examples and diagrams were used throughout the text. The author clearly differentiates between use of quantitative and qualitative research providing the reader with the ability to distinguish two terms that frequently get confused. In addition, links and outside resources are provided to deepen the understanding as an option for the reader. The use of these links, coupled with diagrams and examples make this text comprehensive.

The content is mostly accurate. Given that it is a quick guide, the author chose a good selection of which types of research designs to include. However, some are not provided. For example, correlational or cross-correlational research is omitted and is not discussed in Section 3, but is used as a statistical example in the last section.

Examples utilized were appropriate and associated with terms adding value to the learning. The tables that included differentiation between types of statistical tests along with a parametric/nonparametric table were useful and relevant.

The purpose to the text and how to use this guide book is stated clearly and is established up front. The author is also very clear regarding the skill level of the user. Adding to the clarity are the tables with terms, definitions, and examples to help the reader unpack the concepts. The content related to the terms was succinct, direct, and clear. Many times examples or figures were used to supplement the narrative.

The text is consistent throughout from contents to references. Within each section of the text, the introductory paragraph under each section provides a clear understanding regarding what will be discussed in each section. The layout is consistent for each section and easy to follow.

The contents are visible and address each section of the text. A total of seven sections, including a reference section, is in the contents. Each section is outlined by what will be discussed in the contents. In addition, within each section, a heading is provided to direct the reader to the subtopic under each section.

The text is well-organized and segues appropriately. I would have liked to have seen an introductory section giving a narrative overview of what is in each section. This would provide the reader with the ability to get a preliminary glimpse into each upcoming sections and topics that are covered.

The book was easy to navigate and well-organized. Examples are presented in one color, links in another and last, figures and tables. The visuals supplemented the reading and placed appropriately. This provides an opportunity for the reader to unpack the reading by use of visuals and examples.

No significant grammatical errors.

The text is not offensive or culturally insensitive. Examples were inclusive of various races, ethnicities, and backgrounds.

This quick guide is a beneficial text to assist in unpacking the learning related to quantitative statistics. I would use this book to complement my instruction and lessons, or use this book as a main text with supplemental statistical problems and formulas. References to statistical programs were appropriate and were useful. The text did exactly what was stated up front in that it is a direct guide to quantitative statistics. It is well-written and to the point with content areas easy to locate by topic.

Reviewed by Sarah Capello, Assistant Professor, Radford University on 1/18/22

The text claims to provide "quick and simple advice on quantitative aspects of research in social sciences," which it does. There is no index or glossary, although vocabulary words are bolded and defined throughout the text. read more

The text claims to provide "quick and simple advice on quantitative aspects of research in social sciences," which it does. There is no index or glossary, although vocabulary words are bolded and defined throughout the text.

The content is mostly accurate. I would have preferred a few nuances to be hashed out a bit further to avoid potential reader confusion or misunderstanding of the concepts presented.

The content is current; however, some of the references cited in the text are outdated. Newer editions of those texts exist.

The text is very accessible and readable for a variety of audiences. Key terms are well-defined.

There are no content discrepancies within the text. The author even uses similarly shaped graphics for recurring purposes throughout the text (e.g., arrow call outs for further reading, rectangle call outs for examples).

The content is chunked nicely by topics and sections. If it were used for a course, it would be easy to assign different sections of the text for homework, etc. without confusing the reader if the instructor chose to present the content in a different order.

The author follows the structure of the research process. The organization of the text is easy to follow and comprehend.

All of the supplementary images (e.g., tables and figures) were beneficial to the reader and enhanced the text.

There are no significant grammatical errors.

I did not find any culturally offensive or insensitive references in the text.

This text does the difficult job of introducing the complicated concepts and processes of quantitative research in a quick and easy reference guide fairly well. I would not depend solely on this text to teach students about quantitative research, but it could be a good jumping off point for those who have no prior knowledge on this subject or those who need a gentle introduction before diving in to more advanced and complex readings of quantitative research methods.

Reviewed by J. Marlie Henry, Adjunct Faculty, University of Saint Francis on 12/9/21

Considering the length of this guide, this does a good job of addressing major areas that typically need to be addressed. There is a contents section. The guide does seem to be organized accordingly with appropriate alignment and logical flow of... read more

Considering the length of this guide, this does a good job of addressing major areas that typically need to be addressed. There is a contents section. The guide does seem to be organized accordingly with appropriate alignment and logical flow of thought. There is no glossary but, for a guide of this length, a glossary does not seem like it would enhance the guide significantly.

The content is relatively accurate. Expanding the content a bit more or explaining that the methods and designs presented are not entirely inclusive would help. As there are different schools of thought regarding what should/should not be included in terms of these designs and methods, simply bringing attention to that and explaining a bit more would help.

Relevance/Longevity rating: 3

This content needs to be updated. Most of the sources cited are seven or more years old. Even more, it would be helpful to see more currently relevant examples. Some of the source authors such as Andy Field provide very interesting and dynamic instruction in general, but they have much more current information available.

The language used is clear and appropriate. Unnecessary jargon is not used. The intent is clear- to communicate simply in a straightforward manner.

The guide seems to be internally consistent in terms of terminology and framework. There do not seem to be issues in this area. Terminology is internally consistent.

For a guide of this length, the author structured this logically into sections. This guide could be adopted in whole or by section with limited modifications. Courses with fewer than seven modules could also logically group some of the sections.

This guide does present with logical organization. The topics presented are conceptually sequenced in a manner that helps learners build logically on prior conceptualization. This also provides a simple conceptual framework for instructors to guide learners through the process.

Interface rating: 4

The visuals themselves are simple, but they are clear and understandable without distracting the learner. The purpose is clear- that of learning rather than visuals for the sake of visuals. Likewise, navigation is clear and without issues beyond a broken link (the last source noted in the references).

This guide seems to be free of grammatical errors.

It would be interesting to see more cultural integration in a guide of this nature, but the guide is not culturally insensitive or offensive in any way. The language used seems to be consistent with APA's guidelines for unbiased language.

Reviewed by Heng Yu-Ku, Professor, University of Northern Colorado on 5/13/21

The text covers all areas and ideas appropriately and provides practical tables, charts, and examples throughout the text. I would suggest the author also provides a complete research proposal at the end of Section 3 (page 10) and a comprehensive... read more

The text covers all areas and ideas appropriately and provides practical tables, charts, and examples throughout the text. I would suggest the author also provides a complete research proposal at the end of Section 3 (page 10) and a comprehensive research study as an Appendix after section 7 (page 26) to help readers comprehend information better.

For the most part, the content is accurate and unbiased. However, the author only includes four types of research designs used on the social sciences that contain quantitative elements: 1. Mixed method, 2) Case study, 3) Quasi-experiment, and 3) Action research. I wonder why the correlational research is not included as another type of quantitative research design as it has been introduced and emphasized in section 6 by the author.

I believe the content is up-to-date and that necessary updates will be relatively easy and straightforward to implement.

The text is easy to read and provides adequate context for any technical terminology used. However, the author could provide more detailed information about estimating the minimum sample size but not just refer the readers to use the online sample calculators at a different website.

The text is internally consistent in terms of terminology and framework. The author provides the right amount of information with additional information or resources for the readers.

The text includes seven sections. Therefore, it is easier for the instructor to allocate or divide the content into different weeks of instruction within the course.

Yes, the topics in the text are presented in a logical and clear fashion. The author provides clear and precise terminologies, summarizes important content in Table or Figure forms, and offers examples in each section for readers to check their understanding.

The interface of the book is consistent and clear, and all the images and charts provided in the book are appropriate. However, I did encounter some navigation problems as a couple of links are not working or requires permission to access those (pages 10 and 27).

No grammatical errors were found.

No culturally incentive or offensive in its language and the examples provided were found.

As the book title stated, this book provides “A Quick Guide to Quantitative Research in Social Science. It offers easy-to-read information and introduces the readers to the research process, such as research questions, research paradigms, research process, research designs, research methods, data collection, data analysis, and data discussion. However, some links are not working or need permissions to access them (pages 10 and 27).

Reviewed by Hsiao-Chin Kuo, Assistant Professor, Northeastern Illinois University on 4/26/21, updated 4/28/21

As a quick guide, it covers basic concepts related to quantitative research. It starts with WHY quantitative research with regard to asking research questions and considering research paradigms, then provides an overview of research design and... read more

As a quick guide, it covers basic concepts related to quantitative research. It starts with WHY quantitative research with regard to asking research questions and considering research paradigms, then provides an overview of research design and process, discusses methods, data collection and analysis, and ends with writing a research report. It also identifies its target readers/users as those begins to explore quantitative research. It would be helpful to include more examples for readers/users who are new to quantitative research.

Its content is mostly accurate and no bias given its nature as a quick guide. Yet, it is also quite simplified, such as its explanations of mixed methods, case study, quasi-experimental research, and action research. It provides resources for extended reading, yet more recent works will be helpful.

The book is relevant given its nature as a quick guide. It would be helpful to provide more recent works in its resources for extended reading, such as the section for Survey Research (p. 12). It would also be helpful to include more information to introduce common tools and software for statistical analysis.

The book is written with clear and understandable language. Important terms and concepts are presented with plain explanations and examples. Figures and tables are also presented to support its clarity. For example, Table 4 (p. 20) gives an easy-to-follow overview of different statistical tests.

The framework is very consistent with key points, further explanations, examples, and resources for extended reading. The sample studies are presented following the layout of the content, such as research questions, design and methods, and analysis. These examples help reinforce readers' understanding of these common research elements.

The book is divided into seven chapters. Each chapter clearly discusses an aspect of quantitative research. It can be easily divided into modules for a class or for a theme in a research method class. Chapters are short and provides additional resources for extended reading.

The topics in the chapters are presented in a logical and clear structure. It is easy to follow to a degree. Though, it would be also helpful to include the chapter number and title in the header next to its page number.

The text is easy to navigate. Most of the figures and tables are displayed clearly. Yet, there are several sections with empty space that is a bit confusing in the beginning. Again, it can be helpful to include the chapter number/title next to its page number.

Grammatical Errors rating: 4

No major grammatical errors were found.

There are no cultural insensitivities noted.

Given the nature and purpose of this book, as a quick guide, it provides readers a quick reference for important concepts and terms related to quantitative research. Because this book is quite short (27 pages), it can be used as an overview/preview about quantitative research. Teacher's facilitation/input and extended readings will be needed for a deeper learning and discussion about aspects of quantitative research.

Reviewed by Yang Cheng, Assistant Professor, North Carolina State University on 1/6/21

It covers the most important topics such as research progress, resources, measurement, and analysis of the data. read more

It covers the most important topics such as research progress, resources, measurement, and analysis of the data.

The book accurately describes the types of research methods such as mixed-method, quasi-experiment, and case study. It talks about the research proposal and key differences between statistical analyses as well.

The book pinpointed the significance of running a quantitative research method and its relevance to the field of social science.

The book clearly tells us the differences between types of quantitative methods and the steps of running quantitative research for students.

The book is consistent in terms of terminologies such as research methods or types of statistical analysis.

It addresses the headlines and subheadlines very well and each subheading should be necessary for readers.

The book was organized very well to illustrate the topic of quantitative methods in the field of social science.

The pictures within the book could be further developed to describe the key concepts vividly.

The textbook contains no grammatical errors.

It is not culturally offensive in any way.

Overall, this is a simple and quick guide for this important topic. It should be valuable for undergraduate students who would like to learn more about research methods.

Reviewed by Pierre Lu, Associate Professor, University of Texas Rio Grande Valley on 11/20/20

As a quick guide to quantitative research in social sciences, the text covers most ideas and areas. read more

As a quick guide to quantitative research in social sciences, the text covers most ideas and areas.

Mostly accurate content.

As a quick guide, content is highly relevant.

Succinct and clear.

Internally, the text is consistent in terms of terminology used.

The text is easily and readily divisible into smaller sections that can be used as assignments.

I like that there are examples throughout the book.

Easy to read. No interface/ navigation problems.

No grammatical errors detected.

I am not aware of the culturally insensitive description. After all, this is a methodology book.

I think the book has potential to be adopted as a foundation for quantitative research courses, or as a review in the first weeks in advanced quantitative course.

Reviewed by Sarah Fischer, Assistant Professor, Marymount University on 7/31/20

It is meant to be an overview, but it incredibly condensed and spends almost no time on key elements of statistics (such as what makes research generalizable, or what leads to research NOT being generalizable). read more

It is meant to be an overview, but it incredibly condensed and spends almost no time on key elements of statistics (such as what makes research generalizable, or what leads to research NOT being generalizable).

Content Accuracy rating: 1

Contains VERY significant errors, such as saying that one can "accept" a hypothesis. (One of the key aspect of hypothesis testing is that one either rejects or fails to reject a hypothesis, but NEVER accepts a hypothesis.)

Very relevant to those experiencing the research process for the first time. However, it is written by someone working in the natural sciences but is a text for social sciences. This does not explain the errors, but does explain why sometimes the author assumes things about the readers ("hail from more subjectivist territory") that are likely not true.

Clarity rating: 3

Some statistical terminology not explained clearly (or accurately), although the author has made attempts to do both.

Very consistently laid out.

Chapters are very short yet also point readers to outside texts for additional information. Easy to follow.

Generally logically organized.

Easy to navigate, images clear. The additional sources included need to linked to.

Minor grammatical and usage errors throughout the text.

Makes efforts to be inclusive.

The idea of this book is strong--short guides like this are needed. However, this book would likely be strengthened by a revision to reduce inaccuracies and improve the definitions and technical explanations of statistical concepts. Since the book is specifically aimed at the social sciences, it would also improve the text to have more examples that are based in the social sciences (rather than the health sciences or the arts).

Reviewed by Michelle Page, Assistant Professor, Worcester State University on 5/30/20

This text is exactly intended to be what it says: A quick guide. A basic outline of quantitative research processes, akin to cliff notes. The content provides only the essentials of a research process and contains key terms. A student or new... read more

This text is exactly intended to be what it says: A quick guide. A basic outline of quantitative research processes, akin to cliff notes. The content provides only the essentials of a research process and contains key terms. A student or new researcher would not be able to use this as a stand alone guide for quantitative pursuits without having a supplemental text that explains the steps in the process more comprehensively. The introduction does provide this caveat.

Content Accuracy rating: 3

There are no biases or errors that could be distinguished; however, it’s simplicity in content, although accurate for an outline of process, may lack a conveyance of the deeper meanings behind the specific processes explained about qualitative research.

The content is outlined in traditional format to highlight quantitative considerations for formatting research foundational pieces. The resources/references used to point the reader to literature sources can be easily updated with future editions.

The jargon in the text is simple to follow and provides adequate context for its purpose. It is simplified for its intention as a guide which is appropriate.

Each section of the text follows a consistent flow. Explanation of the research content or concept is defined and then a connection to literature is provided to expand the readers understanding of the section’s content. Terminology is consistent with the qualitative process.

As an “outline” and guide, this text can be used to quickly identify the critical parts of the quantitative process. Although each section does not provide deeper content for meaningful use as a stand alone text, it’s utility would be excellent as a reference for a course and can be used as an content guide for specific research courses.

The text’s outline and content are aligned and are in a logical flow in terms of the research considerations for quantitative research.

The only issue that the format was not able to provide was linkable articles. These would have to be cut and pasted into a browser. Functional clickable links in a text are very successful at leading the reader to the supplemental material.

No grammatical errors were noted.

This is a very good outline “guide” to help a new or student researcher to demystify the quantitative process. A successful outline of any process helps to guide work in a logical and systematic way. I think this simple guide is a great adjunct to more substantial research context.

Table of Contents

  • Section 1: What will this resource do for you?
  • Section 2: Why are you thinking about numbers? A discussion of the research question and paradigms.
  • Section 3: An overview of the Research Process and Research Designs
  • Section 4: Quantitative Research Methods
  • Section 5: the data obtained from quantitative research
  • Section 6: Analysis of data
  • Section 7: Discussing your Results

Ancillary Material

About the book.

This resource is intended as an easy-to-use guide for anyone who needs some quick and simple advice on quantitative aspects of research in social sciences, covering subjects such as education, sociology, business, nursing. If you area qualitative researcher who needs to venture into the world of numbers, or a student instructed to undertake a quantitative research project despite a hatred for maths, then this booklet should be a real help.

The booklet was amended in 2022 to take into account previous review comments.  

About the Contributors

Christine Davies , Ph.D

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Research Method

Home » Quantitative Research – Methods, Types and Analysis

Quantitative Research – Methods, Types and Analysis

Table of Contents

What is Quantitative Research

Quantitative Research

Quantitative research is a type of research that collects and analyzes numerical data to test hypotheses and answer research questions . This research typically involves a large sample size and uses statistical analysis to make inferences about a population based on the data collected. It often involves the use of surveys, experiments, or other structured data collection methods to gather quantitative data.

Quantitative Research Methods

Quantitative Research Methods

Quantitative Research Methods are as follows:

Descriptive Research Design

Descriptive research design is used to describe the characteristics of a population or phenomenon being studied. This research method is used to answer the questions of what, where, when, and how. Descriptive research designs use a variety of methods such as observation, case studies, and surveys to collect data. The data is then analyzed using statistical tools to identify patterns and relationships.

Correlational Research Design

Correlational research design is used to investigate the relationship between two or more variables. Researchers use correlational research to determine whether a relationship exists between variables and to what extent they are related. This research method involves collecting data from a sample and analyzing it using statistical tools such as correlation coefficients.

Quasi-experimental Research Design

Quasi-experimental research design is used to investigate cause-and-effect relationships between variables. This research method is similar to experimental research design, but it lacks full control over the independent variable. Researchers use quasi-experimental research designs when it is not feasible or ethical to manipulate the independent variable.

Experimental Research Design

Experimental research design is used to investigate cause-and-effect relationships between variables. This research method involves manipulating the independent variable and observing the effects on the dependent variable. Researchers use experimental research designs to test hypotheses and establish cause-and-effect relationships.

Survey Research

Survey research involves collecting data from a sample of individuals using a standardized questionnaire. This research method is used to gather information on attitudes, beliefs, and behaviors of individuals. Researchers use survey research to collect data quickly and efficiently from a large sample size. Survey research can be conducted through various methods such as online, phone, mail, or in-person interviews.

Quantitative Research Analysis Methods

Here are some commonly used quantitative research analysis methods:

Statistical Analysis

Statistical analysis is the most common quantitative research analysis method. It involves using statistical tools and techniques to analyze the numerical data collected during the research process. Statistical analysis can be used to identify patterns, trends, and relationships between variables, and to test hypotheses and theories.

Regression Analysis

Regression analysis is a statistical technique used to analyze the relationship between one dependent variable and one or more independent variables. Researchers use regression analysis to identify and quantify the impact of independent variables on the dependent variable.

Factor Analysis

Factor analysis is a statistical technique used to identify underlying factors that explain the correlations among a set of variables. Researchers use factor analysis to reduce a large number of variables to a smaller set of factors that capture the most important information.

Structural Equation Modeling

Structural equation modeling is a statistical technique used to test complex relationships between variables. It involves specifying a model that includes both observed and unobserved variables, and then using statistical methods to test the fit of the model to the data.

Time Series Analysis

Time series analysis is a statistical technique used to analyze data that is collected over time. It involves identifying patterns and trends in the data, as well as any seasonal or cyclical variations.

Multilevel Modeling

Multilevel modeling is a statistical technique used to analyze data that is nested within multiple levels. For example, researchers might use multilevel modeling to analyze data that is collected from individuals who are nested within groups, such as students nested within schools.

Applications of Quantitative Research

Quantitative research has many applications across a wide range of fields. Here are some common examples:

  • Market Research : Quantitative research is used extensively in market research to understand consumer behavior, preferences, and trends. Researchers use surveys, experiments, and other quantitative methods to collect data that can inform marketing strategies, product development, and pricing decisions.
  • Health Research: Quantitative research is used in health research to study the effectiveness of medical treatments, identify risk factors for diseases, and track health outcomes over time. Researchers use statistical methods to analyze data from clinical trials, surveys, and other sources to inform medical practice and policy.
  • Social Science Research: Quantitative research is used in social science research to study human behavior, attitudes, and social structures. Researchers use surveys, experiments, and other quantitative methods to collect data that can inform social policies, educational programs, and community interventions.
  • Education Research: Quantitative research is used in education research to study the effectiveness of teaching methods, assess student learning outcomes, and identify factors that influence student success. Researchers use experimental and quasi-experimental designs, as well as surveys and other quantitative methods, to collect and analyze data.
  • Environmental Research: Quantitative research is used in environmental research to study the impact of human activities on the environment, assess the effectiveness of conservation strategies, and identify ways to reduce environmental risks. Researchers use statistical methods to analyze data from field studies, experiments, and other sources.

Characteristics of Quantitative Research

Here are some key characteristics of quantitative research:

  • Numerical data : Quantitative research involves collecting numerical data through standardized methods such as surveys, experiments, and observational studies. This data is analyzed using statistical methods to identify patterns and relationships.
  • Large sample size: Quantitative research often involves collecting data from a large sample of individuals or groups in order to increase the reliability and generalizability of the findings.
  • Objective approach: Quantitative research aims to be objective and impartial in its approach, focusing on the collection and analysis of data rather than personal beliefs, opinions, or experiences.
  • Control over variables: Quantitative research often involves manipulating variables to test hypotheses and establish cause-and-effect relationships. Researchers aim to control for extraneous variables that may impact the results.
  • Replicable : Quantitative research aims to be replicable, meaning that other researchers should be able to conduct similar studies and obtain similar results using the same methods.
  • Statistical analysis: Quantitative research involves using statistical tools and techniques to analyze the numerical data collected during the research process. Statistical analysis allows researchers to identify patterns, trends, and relationships between variables, and to test hypotheses and theories.
  • Generalizability: Quantitative research aims to produce findings that can be generalized to larger populations beyond the specific sample studied. This is achieved through the use of random sampling methods and statistical inference.

Examples of Quantitative Research

Here are some examples of quantitative research in different fields:

  • Market Research: A company conducts a survey of 1000 consumers to determine their brand awareness and preferences. The data is analyzed using statistical methods to identify trends and patterns that can inform marketing strategies.
  • Health Research : A researcher conducts a randomized controlled trial to test the effectiveness of a new drug for treating a particular medical condition. The study involves collecting data from a large sample of patients and analyzing the results using statistical methods.
  • Social Science Research : A sociologist conducts a survey of 500 people to study attitudes toward immigration in a particular country. The data is analyzed using statistical methods to identify factors that influence these attitudes.
  • Education Research: A researcher conducts an experiment to compare the effectiveness of two different teaching methods for improving student learning outcomes. The study involves randomly assigning students to different groups and collecting data on their performance on standardized tests.
  • Environmental Research : A team of researchers conduct a study to investigate the impact of climate change on the distribution and abundance of a particular species of plant or animal. The study involves collecting data on environmental factors and population sizes over time and analyzing the results using statistical methods.
  • Psychology : A researcher conducts a survey of 500 college students to investigate the relationship between social media use and mental health. The data is analyzed using statistical methods to identify correlations and potential causal relationships.
  • Political Science: A team of researchers conducts a study to investigate voter behavior during an election. They use survey methods to collect data on voting patterns, demographics, and political attitudes, and analyze the results using statistical methods.

How to Conduct Quantitative Research

Here is a general overview of how to conduct quantitative research:

  • Develop a research question: The first step in conducting quantitative research is to develop a clear and specific research question. This question should be based on a gap in existing knowledge, and should be answerable using quantitative methods.
  • Develop a research design: Once you have a research question, you will need to develop a research design. This involves deciding on the appropriate methods to collect data, such as surveys, experiments, or observational studies. You will also need to determine the appropriate sample size, data collection instruments, and data analysis techniques.
  • Collect data: The next step is to collect data. This may involve administering surveys or questionnaires, conducting experiments, or gathering data from existing sources. It is important to use standardized methods to ensure that the data is reliable and valid.
  • Analyze data : Once the data has been collected, it is time to analyze it. This involves using statistical methods to identify patterns, trends, and relationships between variables. Common statistical techniques include correlation analysis, regression analysis, and hypothesis testing.
  • Interpret results: After analyzing the data, you will need to interpret the results. This involves identifying the key findings, determining their significance, and drawing conclusions based on the data.
  • Communicate findings: Finally, you will need to communicate your findings. This may involve writing a research report, presenting at a conference, or publishing in a peer-reviewed journal. It is important to clearly communicate the research question, methods, results, and conclusions to ensure that others can understand and replicate your research.

When to use Quantitative Research

Here are some situations when quantitative research can be appropriate:

  • To test a hypothesis: Quantitative research is often used to test a hypothesis or a theory. It involves collecting numerical data and using statistical analysis to determine if the data supports or refutes the hypothesis.
  • To generalize findings: If you want to generalize the findings of your study to a larger population, quantitative research can be useful. This is because it allows you to collect numerical data from a representative sample of the population and use statistical analysis to make inferences about the population as a whole.
  • To measure relationships between variables: If you want to measure the relationship between two or more variables, such as the relationship between age and income, or between education level and job satisfaction, quantitative research can be useful. It allows you to collect numerical data on both variables and use statistical analysis to determine the strength and direction of the relationship.
  • To identify patterns or trends: Quantitative research can be useful for identifying patterns or trends in data. For example, you can use quantitative research to identify trends in consumer behavior or to identify patterns in stock market data.
  • To quantify attitudes or opinions : If you want to measure attitudes or opinions on a particular topic, quantitative research can be useful. It allows you to collect numerical data using surveys or questionnaires and analyze the data using statistical methods to determine the prevalence of certain attitudes or opinions.

Purpose of Quantitative Research

The purpose of quantitative research is to systematically investigate and measure the relationships between variables or phenomena using numerical data and statistical analysis. The main objectives of quantitative research include:

  • Description : To provide a detailed and accurate description of a particular phenomenon or population.
  • Explanation : To explain the reasons for the occurrence of a particular phenomenon, such as identifying the factors that influence a behavior or attitude.
  • Prediction : To predict future trends or behaviors based on past patterns and relationships between variables.
  • Control : To identify the best strategies for controlling or influencing a particular outcome or behavior.

Quantitative research is used in many different fields, including social sciences, business, engineering, and health sciences. It can be used to investigate a wide range of phenomena, from human behavior and attitudes to physical and biological processes. The purpose of quantitative research is to provide reliable and valid data that can be used to inform decision-making and improve understanding of the world around us.

Advantages of Quantitative Research

There are several advantages of quantitative research, including:

  • Objectivity : Quantitative research is based on objective data and statistical analysis, which reduces the potential for bias or subjectivity in the research process.
  • Reproducibility : Because quantitative research involves standardized methods and measurements, it is more likely to be reproducible and reliable.
  • Generalizability : Quantitative research allows for generalizations to be made about a population based on a representative sample, which can inform decision-making and policy development.
  • Precision : Quantitative research allows for precise measurement and analysis of data, which can provide a more accurate understanding of phenomena and relationships between variables.
  • Efficiency : Quantitative research can be conducted relatively quickly and efficiently, especially when compared to qualitative research, which may involve lengthy data collection and analysis.
  • Large sample sizes : Quantitative research can accommodate large sample sizes, which can increase the representativeness and generalizability of the results.

Limitations of Quantitative Research

There are several limitations of quantitative research, including:

  • Limited understanding of context: Quantitative research typically focuses on numerical data and statistical analysis, which may not provide a comprehensive understanding of the context or underlying factors that influence a phenomenon.
  • Simplification of complex phenomena: Quantitative research often involves simplifying complex phenomena into measurable variables, which may not capture the full complexity of the phenomenon being studied.
  • Potential for researcher bias: Although quantitative research aims to be objective, there is still the potential for researcher bias in areas such as sampling, data collection, and data analysis.
  • Limited ability to explore new ideas: Quantitative research is often based on pre-determined research questions and hypotheses, which may limit the ability to explore new ideas or unexpected findings.
  • Limited ability to capture subjective experiences : Quantitative research is typically focused on objective data and may not capture the subjective experiences of individuals or groups being studied.
  • Ethical concerns : Quantitative research may raise ethical concerns, such as invasion of privacy or the potential for harm to participants.

About the author

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Muhammad Hassan

Researcher, Academic Writer, Web developer

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  • v.13(Suppl 1); 2019 Apr

Writing the title and abstract for a research paper: Being concise, precise, and meticulous is the key

Milind s. tullu.

Department of Pediatrics, Seth G.S. Medical College and KEM Hospital, Parel, Mumbai, Maharashtra, India

This article deals with formulating a suitable title and an appropriate abstract for an original research paper. The “title” and the “abstract” are the “initial impressions” of a research article, and hence they need to be drafted correctly, accurately, carefully, and meticulously. Often both of these are drafted after the full manuscript is ready. Most readers read only the title and the abstract of a research paper and very few will go on to read the full paper. The title and the abstract are the most important parts of a research paper and should be pleasant to read. The “title” should be descriptive, direct, accurate, appropriate, interesting, concise, precise, unique, and should not be misleading. The “abstract” needs to be simple, specific, clear, unbiased, honest, concise, precise, stand-alone, complete, scholarly, (preferably) structured, and should not be misrepresentative. The abstract should be consistent with the main text of the paper, especially after a revision is made to the paper and should include the key message prominently. It is very important to include the most important words and terms (the “keywords”) in the title and the abstract for appropriate indexing purpose and for retrieval from the search engines and scientific databases. Such keywords should be listed after the abstract. One must adhere to the instructions laid down by the target journal with regard to the style and number of words permitted for the title and the abstract.

Introduction

This article deals with drafting a suitable “title” and an appropriate “abstract” for an original research paper. Because the “title” and the “abstract” are the “initial impressions” or the “face” of a research article, they need to be drafted correctly, accurately, carefully, meticulously, and consume time and energy.[ 1 , 2 , 3 , 4 , 5 , 6 , 7 , 8 , 9 , 10 ] Often, these are drafted after the complete manuscript draft is ready.[ 2 , 3 , 4 , 5 , 9 , 10 , 11 ] Most readers will read only the title and the abstract of a published research paper, and very few “interested ones” (especially, if the paper is of use to them) will go on to read the full paper.[ 1 , 2 ] One must remember to adhere to the instructions laid down by the “target journal” (the journal for which the author is writing) regarding the style and number of words permitted for the title and the abstract.[ 2 , 4 , 5 , 7 , 8 , 9 , 12 ] Both the title and the abstract are the most important parts of a research paper – for editors (to decide whether to process the paper for further review), for reviewers (to get an initial impression of the paper), and for the readers (as these may be the only parts of the paper available freely and hence, read widely).[ 4 , 8 , 12 ] It may be worth for the novice author to browse through titles and abstracts of several prominent journals (and their target journal as well) to learn more about the wording and styles of the titles and abstracts, as well as the aims and scope of the particular journal.[ 5 , 7 , 9 , 13 ]

The details of the title are discussed under the subheadings of importance, types, drafting, and checklist.

Importance of the title

When a reader browses through the table of contents of a journal issue (hard copy or on website), the title is the “ first detail” or “face” of the paper that is read.[ 2 , 3 , 4 , 5 , 6 , 13 ] Hence, it needs to be simple, direct, accurate, appropriate, specific, functional, interesting, attractive/appealing, concise/brief, precise/focused, unambiguous, memorable, captivating, informative (enough to encourage the reader to read further), unique, catchy, and it should not be misleading.[ 1 , 2 , 3 , 4 , 5 , 6 , 9 , 12 ] It should have “just enough details” to arouse the interest and curiosity of the reader so that the reader then goes ahead with studying the abstract and then (if still interested) the full paper.[ 1 , 2 , 4 , 13 ] Journal websites, electronic databases, and search engines use the words in the title and abstract (the “keywords”) to retrieve a particular paper during a search; hence, the importance of these words in accessing the paper by the readers has been emphasized.[ 3 , 4 , 5 , 6 , 12 , 14 ] Such important words (or keywords) should be arranged in appropriate order of importance as per the context of the paper and should be placed at the beginning of the title (rather than the later part of the title, as some search engines like Google may just display only the first six to seven words of the title).[ 3 , 5 , 12 ] Whimsical, amusing, or clever titles, though initially appealing, may be missed or misread by the busy reader and very short titles may miss the essential scientific words (the “keywords”) used by the indexing agencies to catch and categorize the paper.[ 1 , 3 , 4 , 9 ] Also, amusing or hilarious titles may be taken less seriously by the readers and may be cited less often.[ 4 , 15 ] An excessively long or complicated title may put off the readers.[ 3 , 9 ] It may be a good idea to draft the title after the main body of the text and the abstract are drafted.[ 2 , 3 , 4 , 5 ]

Types of titles

Titles can be descriptive, declarative, or interrogative. They can also be classified as nominal, compound, or full-sentence titles.

Descriptive or neutral title

This has the essential elements of the research theme, that is, the patients/subjects, design, interventions, comparisons/control, and outcome, but does not reveal the main result or the conclusion.[ 3 , 4 , 12 , 16 ] Such a title allows the reader to interpret the findings of the research paper in an impartial manner and with an open mind.[ 3 ] These titles also give complete information about the contents of the article, have several keywords (thus increasing the visibility of the article in search engines), and have increased chances of being read and (then) being cited as well.[ 4 ] Hence, such descriptive titles giving a glimpse of the paper are generally preferred.[ 4 , 16 ]

Declarative title

This title states the main finding of the study in the title itself; it reduces the curiosity of the reader, may point toward a bias on the part of the author, and hence is best avoided.[ 3 , 4 , 12 , 16 ]

Interrogative title

This is the one which has a query or the research question in the title.[ 3 , 4 , 16 ] Though a query in the title has the ability to sensationalize the topic, and has more downloads (but less citations), it can be distracting to the reader and is again best avoided for a research article (but can, at times, be used for a review article).[ 3 , 6 , 16 , 17 ]

From a sentence construct point of view, titles may be nominal (capturing only the main theme of the study), compound (with subtitles to provide additional relevant information such as context, design, location/country, temporal aspect, sample size, importance, and a provocative or a literary; for example, see the title of this review), or full-sentence titles (which are longer and indicate an added degree of certainty of the results).[ 4 , 6 , 9 , 16 ] Any of these constructs may be used depending on the type of article, the key message, and the author's preference or judgement.[ 4 ]

Drafting a suitable title

A stepwise process can be followed to draft the appropriate title. The author should describe the paper in about three sentences, avoiding the results and ensuring that these sentences contain important scientific words/keywords that describe the main contents and subject of the paper.[ 1 , 4 , 6 , 12 ] Then the author should join the sentences to form a single sentence, shorten the length (by removing redundant words or adjectives or phrases), and finally edit the title (thus drafted) to make it more accurate, concise (about 10–15 words), and precise.[ 1 , 3 , 4 , 5 , 9 ] Some journals require that the study design be included in the title, and this may be placed (using a colon) after the primary title.[ 2 , 3 , 4 , 14 ] The title should try to incorporate the Patients, Interventions, Comparisons and Outcome (PICO).[ 3 ] The place of the study may be included in the title (if absolutely necessary), that is, if the patient characteristics (such as study population, socioeconomic conditions, or cultural practices) are expected to vary as per the country (or the place of the study) and have a bearing on the possible outcomes.[ 3 , 6 ] Lengthy titles can be boring and appear unfocused, whereas very short titles may not be representative of the contents of the article; hence, optimum length is required to ensure that the title explains the main theme and content of the manuscript.[ 4 , 5 , 9 ] Abbreviations (except the standard or commonly interpreted ones such as HIV, AIDS, DNA, RNA, CDC, FDA, ECG, and EEG) or acronyms should be avoided in the title, as a reader not familiar with them may skip such an article and nonstandard abbreviations may create problems in indexing the article.[ 3 , 4 , 5 , 6 , 9 , 12 ] Also, too much of technical jargon or chemical formulas in the title may confuse the readers and the article may be skipped by them.[ 4 , 9 ] Numerical values of various parameters (stating study period or sample size) should also be avoided in the titles (unless deemed extremely essential).[ 4 ] It may be worthwhile to take an opinion from a impartial colleague before finalizing the title.[ 4 , 5 , 6 ] Thus, multiple factors (which are, at times, a bit conflicting or contrasting) need to be considered while formulating a title, and hence this should not be done in a hurry.[ 4 , 6 ] Many journals ask the authors to draft a “short title” or “running head” or “running title” for printing in the header or footer of the printed paper.[ 3 , 12 ] This is an abridged version of the main title of up to 40–50 characters, may have standard abbreviations, and helps the reader to navigate through the paper.[ 3 , 12 , 14 ]

Checklist for a good title

Table 1 gives a checklist/useful tips for drafting a good title for a research paper.[ 1 , 2 , 3 , 4 , 5 , 6 , 12 ] Table 2 presents some of the titles used by the author of this article in his earlier research papers, and the appropriateness of the titles has been commented upon. As an individual exercise, the reader may try to improvise upon the titles (further) after reading the corresponding abstract and full paper.

Checklist/useful tips for drafting a good title for a research paper

Some titles used by author of this article in his earlier publications and remark/comment on their appropriateness

The Abstract

The details of the abstract are discussed under the subheadings of importance, types, drafting, and checklist.

Importance of the abstract

The abstract is a summary or synopsis of the full research paper and also needs to have similar characteristics like the title. It needs to be simple, direct, specific, functional, clear, unbiased, honest, concise, precise, self-sufficient, complete, comprehensive, scholarly, balanced, and should not be misleading.[ 1 , 2 , 3 , 7 , 8 , 9 , 10 , 11 , 13 , 17 ] Writing an abstract is to extract and summarize (AB – absolutely, STR – straightforward, ACT – actual data presentation and interpretation).[ 17 ] The title and abstracts are the only sections of the research paper that are often freely available to the readers on the journal websites, search engines, and in many abstracting agencies/databases, whereas the full paper may attract a payment per view or a fee for downloading the pdf copy.[ 1 , 2 , 3 , 7 , 8 , 10 , 11 , 13 , 14 ] The abstract is an independent and stand-alone (that is, well understood without reading the full paper) section of the manuscript and is used by the editor to decide the fate of the article and to choose appropriate reviewers.[ 2 , 7 , 10 , 12 , 13 ] Even the reviewers are initially supplied only with the title and the abstract before they agree to review the full manuscript.[ 7 , 13 ] This is the second most commonly read part of the manuscript, and therefore it should reflect the contents of the main text of the paper accurately and thus act as a “real trailer” of the full article.[ 2 , 7 , 11 ] The readers will go through the full paper only if they find the abstract interesting and relevant to their practice; else they may skip the paper if the abstract is unimpressive.[ 7 , 8 , 9 , 10 , 13 ] The abstract needs to highlight the selling point of the manuscript and succeed in luring the reader to read the complete paper.[ 3 , 7 ] The title and the abstract should be constructed using keywords (key terms/important words) from all the sections of the main text.[ 12 ] Abstracts are also used for submitting research papers to a conference for consideration for presentation (as oral paper or poster).[ 9 , 13 , 17 ] Grammatical and typographic errors reflect poorly on the quality of the abstract, may indicate carelessness/casual attitude on part of the author, and hence should be avoided at all times.[ 9 ]

Types of abstracts

The abstracts can be structured or unstructured. They can also be classified as descriptive or informative abstracts.

Structured and unstructured abstracts

Structured abstracts are followed by most journals, are more informative, and include specific subheadings/subsections under which the abstract needs to be composed.[ 1 , 7 , 8 , 9 , 10 , 11 , 13 , 17 , 18 ] These subheadings usually include context/background, objectives, design, setting, participants, interventions, main outcome measures, results, and conclusions.[ 1 ] Some journals stick to the standard IMRAD format for the structure of the abstracts, and the subheadings would include Introduction/Background, Methods, Results, And (instead of Discussion) the Conclusion/s.[ 1 , 2 , 7 , 8 , 9 , 10 , 11 , 12 , 13 , 17 , 18 ] Structured abstracts are more elaborate, informative, easy to read, recall, and peer-review, and hence are preferred; however, they consume more space and can have same limitations as an unstructured abstract.[ 7 , 9 , 18 ] The structured abstracts are (possibly) better understood by the reviewers and readers. Anyway, the choice of the type of the abstract and the subheadings of a structured abstract depend on the particular journal style and is not left to the author's wish.[ 7 , 10 , 12 ] Separate subheadings may be necessary for reporting meta-analysis, educational research, quality improvement work, review, or case study.[ 1 ] Clinical trial abstracts need to include the essential items mentioned in the CONSORT (Consolidated Standards Of Reporting Trials) guidelines.[ 7 , 9 , 14 , 19 ] Similar guidelines exist for various other types of studies, including observational studies and for studies of diagnostic accuracy.[ 20 , 21 ] A useful resource for the above guidelines is available at www.equator-network.org (Enhancing the QUAlity and Transparency Of health Research). Unstructured (or non-structured) abstracts are free-flowing, do not have predefined subheadings, and are commonly used for papers that (usually) do not describe original research.[ 1 , 7 , 9 , 10 ]

The four-point structured abstract: This has the following elements which need to be properly balanced with regard to the content/matter under each subheading:[ 9 ]

Background and/or Objectives: This states why the work was undertaken and is usually written in just a couple of sentences.[ 3 , 7 , 8 , 9 , 10 , 12 , 13 ] The hypothesis/study question and the major objectives are also stated under this subheading.[ 3 , 7 , 8 , 9 , 10 , 12 , 13 ]

Methods: This subsection is the longest, states what was done, and gives essential details of the study design, setting, participants, blinding, sample size, sampling method, intervention/s, duration and follow-up, research instruments, main outcome measures, parameters evaluated, and how the outcomes were assessed or analyzed.[ 3 , 7 , 8 , 9 , 10 , 12 , 13 , 14 , 17 ]

Results/Observations/Findings: This subheading states what was found, is longer, is difficult to draft, and needs to mention important details including the number of study participants, results of analysis (of primary and secondary objectives), and include actual data (numbers, mean, median, standard deviation, “P” values, 95% confidence intervals, effect sizes, relative risks, odds ratio, etc.).[ 3 , 7 , 8 , 9 , 10 , 12 , 13 , 14 , 17 ]

Conclusions: The take-home message (the “so what” of the paper) and other significant/important findings should be stated here, considering the interpretation of the research question/hypothesis and results put together (without overinterpreting the findings) and may also include the author's views on the implications of the study.[ 3 , 7 , 8 , 9 , 10 , 12 , 13 , 14 , 17 ]

The eight-point structured abstract: This has the following eight subheadings – Objectives, Study Design, Study Setting, Participants/Patients, Methods/Intervention, Outcome Measures, Results, and Conclusions.[ 3 , 9 , 18 ] The instructions to authors given by the particular journal state whether they use the four- or eight-point abstract or variants thereof.[ 3 , 14 ]

Descriptive and Informative abstracts

Descriptive abstracts are short (75–150 words), only portray what the paper contains without providing any more details; the reader has to read the full paper to know about its contents and are rarely used for original research papers.[ 7 , 10 ] These are used for case reports, reviews, opinions, and so on.[ 7 , 10 ] Informative abstracts (which may be structured or unstructured as described above) give a complete detailed summary of the article contents and truly reflect the actual research done.[ 7 , 10 ]

Drafting a suitable abstract

It is important to religiously stick to the instructions to authors (format, word limit, font size/style, and subheadings) provided by the journal for which the abstract and the paper are being written.[ 7 , 8 , 9 , 10 , 13 ] Most journals allow 200–300 words for formulating the abstract and it is wise to restrict oneself to this word limit.[ 1 , 2 , 3 , 7 , 8 , 9 , 10 , 11 , 12 , 13 , 22 ] Though some authors prefer to draft the abstract initially, followed by the main text of the paper, it is recommended to draft the abstract in the end to maintain accuracy and conformity with the main text of the paper (thus maintaining an easy linkage/alignment with title, on one hand, and the introduction section of the main text, on the other hand).[ 2 , 7 , 9 , 10 , 11 ] The authors should check the subheadings (of the structured abstract) permitted by the target journal, use phrases rather than sentences to draft the content of the abstract, and avoid passive voice.[ 1 , 7 , 9 , 12 ] Next, the authors need to get rid of redundant words and edit the abstract (extensively) to the correct word count permitted (every word in the abstract “counts”!).[ 7 , 8 , 9 , 10 , 13 ] It is important to ensure that the key message, focus, and novelty of the paper are not compromised; the rationale of the study and the basis of the conclusions are clear; and that the abstract is consistent with the main text of the paper.[ 1 , 2 , 3 , 7 , 9 , 11 , 12 , 13 , 14 , 17 , 22 ] This is especially important while submitting a revision of the paper (modified after addressing the reviewer's comments), as the changes made in the main (revised) text of the paper need to be reflected in the (revised) abstract as well.[ 2 , 10 , 12 , 14 , 22 ] Abbreviations should be avoided in an abstract, unless they are conventionally accepted or standard; references, tables, or figures should not be cited in the abstract.[ 7 , 9 , 10 , 11 , 13 ] It may be worthwhile not to rush with the abstract and to get an opinion by an impartial colleague on the content of the abstract; and if possible, the full paper (an “informal” peer-review).[ 1 , 7 , 8 , 9 , 11 , 17 ] Appropriate “Keywords” (three to ten words or phrases) should follow the abstract and should be preferably chosen from the Medical Subject Headings (MeSH) list of the U.S. National Library of Medicine ( https://meshb.nlm.nih.gov/search ) and are used for indexing purposes.[ 2 , 3 , 11 , 12 ] These keywords need to be different from the words in the main title (the title words are automatically used for indexing the article) and can be variants of the terms/phrases used in the title, or words from the abstract and the main text.[ 3 , 12 ] The ICMJE (International Committee of Medical Journal Editors; http://www.icmje.org/ ) also recommends publishing the clinical trial registration number at the end of the abstract.[ 7 , 14 ]

Checklist for a good abstract

Table 3 gives a checklist/useful tips for formulating a good abstract for a research paper.[ 1 , 2 , 3 , 7 , 8 , 9 , 10 , 11 , 12 , 13 , 14 , 17 , 22 ]

Checklist/useful tips for formulating a good abstract for a research paper

Concluding Remarks

This review article has given a detailed account of the importance and types of titles and abstracts. It has also attempted to give useful hints for drafting an appropriate title and a complete abstract for a research paper. It is hoped that this review will help the authors in their career in medical writing.

Financial support and sponsorship

Conflicts of interest.

There are no conflicts of interest.

Acknowledgement

The author thanks Dr. Hemant Deshmukh - Dean, Seth G.S. Medical College & KEM Hospital, for granting permission to publish this manuscript.

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Quantitative and Qualitative Research

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Quantitative methodology is the dominant research framework in the social sciences. It refers to a set of strategies, techniques and assumptions used to study psychological, social and economic processes through the exploration of numeric patterns . Quantitative research gathers a range of numeric data. Some of the numeric data is intrinsically quantitative (e.g. personal income), while in other cases the numeric structure is  imposed (e.g. ‘On a scale from 1 to 10, how depressed did you feel last week?’). The collection of quantitative information allows researchers to conduct simple to extremely sophisticated statistical analyses that aggregate the data (e.g. averages, percentages), show relationships among the data (e.g. ‘Students with lower grade point averages tend to score lower on a depression scale’) or compare across aggregated data (e.g. the USA has a higher gross domestic product than Spain). Quantitative research includes methodologies such as questionnaires, structured observations or experiments and stands in contrast to qualitative research. Qualitative research involves the collection and analysis of narratives and/or open-ended observations through methodologies such as interviews, focus groups or ethnographies.

Coghlan, D., Brydon-Miller, M. (2014).  The SAGE encyclopedia of action research  (Vols. 1-2). London, : SAGE Publications Ltd doi: 10.4135/9781446294406

What is the purpose of quantitative research?

The purpose of quantitative research is to generate knowledge and create understanding about the social world. Quantitative research is used by social scientists, including communication researchers, to observe phenomena or occurrences affecting individuals. Social scientists are concerned with the study of people. Quantitative research is a way to learn about a particular group of people, known as a sample population. Using scientific inquiry, quantitative research relies on data that are observed or measured to examine questions about the sample population.

Allen, M. (2017).  The SAGE encyclopedia of communication research methods  (Vols. 1-4). Thousand Oaks, CA: SAGE Publications, Inc doi: 10.4135/9781483381411

How do I know if the study is a quantitative design?  What type of quantitative study is it?

Quantitative Research Designs: Descriptive non-experimental, Quasi-experimental or Experimental?

Studies do not always explicitly state what kind of research design is being used.  You will need to know how to decipher which design type is used.  The following video will help you determine the quantitative design type.

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  • Correction: How to appraise quantitative research - April 01, 2019

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  • Xabi Cathala 1 ,
  • Calvin Moorley 2
  • 1 Institute of Vocational Learning , School of Health and Social Care, London South Bank University , London , UK
  • 2 Nursing Research and Diversity in Care , School of Health and Social Care, London South Bank University , London , UK
  • Correspondence to Mr Xabi Cathala, Institute of Vocational Learning, School of Health and Social Care, London South Bank University London UK ; cathalax{at}lsbu.ac.uk and Dr Calvin Moorley, Nursing Research and Diversity in Care, School of Health and Social Care, London South Bank University, London SE1 0AA, UK; Moorleyc{at}lsbu.ac.uk

https://doi.org/10.1136/eb-2018-102996

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Introduction

Some nurses feel that they lack the necessary skills to read a research paper and to then decide if they should implement the findings into their practice. This is particularly the case when considering the results of quantitative research, which often contains the results of statistical testing. However, nurses have a professional responsibility to critique research to improve their practice, care and patient safety. 1  This article provides a step by step guide on how to critically appraise a quantitative paper.

Title, keywords and the authors

The authors’ names may not mean much, but knowing the following will be helpful:

Their position, for example, academic, researcher or healthcare practitioner.

Their qualification, both professional, for example, a nurse or physiotherapist and academic (eg, degree, masters, doctorate).

This can indicate how the research has been conducted and the authors’ competence on the subject. Basically, do you want to read a paper on quantum physics written by a plumber?

The abstract is a resume of the article and should contain:

Introduction.

Research question/hypothesis.

Methods including sample design, tests used and the statistical analysis (of course! Remember we love numbers).

Main findings.

Conclusion.

The subheadings in the abstract will vary depending on the journal. An abstract should not usually be more than 300 words but this varies depending on specific journal requirements. If the above information is contained in the abstract, it can give you an idea about whether the study is relevant to your area of practice. However, before deciding if the results of a research paper are relevant to your practice, it is important to review the overall quality of the article. This can only be done by reading and critically appraising the entire article.

The introduction

Example: the effect of paracetamol on levels of pain.

My hypothesis is that A has an effect on B, for example, paracetamol has an effect on levels of pain.

My null hypothesis is that A has no effect on B, for example, paracetamol has no effect on pain.

My study will test the null hypothesis and if the null hypothesis is validated then the hypothesis is false (A has no effect on B). This means paracetamol has no effect on the level of pain. If the null hypothesis is rejected then the hypothesis is true (A has an effect on B). This means that paracetamol has an effect on the level of pain.

Background/literature review

The literature review should include reference to recent and relevant research in the area. It should summarise what is already known about the topic and why the research study is needed and state what the study will contribute to new knowledge. 5 The literature review should be up to date, usually 5–8 years, but it will depend on the topic and sometimes it is acceptable to include older (seminal) studies.

Methodology

In quantitative studies, the data analysis varies between studies depending on the type of design used. For example, descriptive, correlative or experimental studies all vary. A descriptive study will describe the pattern of a topic related to one or more variable. 6 A correlational study examines the link (correlation) between two variables 7  and focuses on how a variable will react to a change of another variable. In experimental studies, the researchers manipulate variables looking at outcomes 8  and the sample is commonly assigned into different groups (known as randomisation) to determine the effect (causal) of a condition (independent variable) on a certain outcome. This is a common method used in clinical trials.

There should be sufficient detail provided in the methods section for you to replicate the study (should you want to). To enable you to do this, the following sections are normally included:

Overview and rationale for the methodology.

Participants or sample.

Data collection tools.

Methods of data analysis.

Ethical issues.

Data collection should be clearly explained and the article should discuss how this process was undertaken. Data collection should be systematic, objective, precise, repeatable, valid and reliable. Any tool (eg, a questionnaire) used for data collection should have been piloted (or pretested and/or adjusted) to ensure the quality, validity and reliability of the tool. 9 The participants (the sample) and any randomisation technique used should be identified. The sample size is central in quantitative research, as the findings should be able to be generalised for the wider population. 10 The data analysis can be done manually or more complex analyses performed using computer software sometimes with advice of a statistician. From this analysis, results like mode, mean, median, p value, CI and so on are always presented in a numerical format.

The author(s) should present the results clearly. These may be presented in graphs, charts or tables alongside some text. You should perform your own critique of the data analysis process; just because a paper has been published, it does not mean it is perfect. Your findings may be different from the author’s. Through critical analysis the reader may find an error in the study process that authors have not seen or highlighted. These errors can change the study result or change a study you thought was strong to weak. To help you critique a quantitative research paper, some guidance on understanding statistical terminology is provided in  table 1 .

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Some basic guidance for understanding statistics

Quantitative studies examine the relationship between variables, and the p value illustrates this objectively.  11  If the p value is less than 0.05, the null hypothesis is rejected and the hypothesis is accepted and the study will say there is a significant difference. If the p value is more than 0.05, the null hypothesis is accepted then the hypothesis is rejected. The study will say there is no significant difference. As a general rule, a p value of less than 0.05 means, the hypothesis is accepted and if it is more than 0.05 the hypothesis is rejected.

The CI is a number between 0 and 1 or is written as a per cent, demonstrating the level of confidence the reader can have in the result. 12  The CI is calculated by subtracting the p value to 1 (1–p). If there is a p value of 0.05, the CI will be 1–0.05=0.95=95%. A CI over 95% means, we can be confident the result is statistically significant. A CI below 95% means, the result is not statistically significant. The p values and CI highlight the confidence and robustness of a result.

Discussion, recommendations and conclusion

The final section of the paper is where the authors discuss their results and link them to other literature in the area (some of which may have been included in the literature review at the start of the paper). This reminds the reader of what is already known, what the study has found and what new information it adds. The discussion should demonstrate how the authors interpreted their results and how they contribute to new knowledge in the area. Implications for practice and future research should also be highlighted in this section of the paper.

A few other areas you may find helpful are:

Limitations of the study.

Conflicts of interest.

Table 2 provides a useful tool to help you apply the learning in this paper to the critiquing of quantitative research papers.

Quantitative paper appraisal checklist

  • 1. ↵ Nursing and Midwifery Council , 2015 . The code: standard of conduct, performance and ethics for nurses and midwives https://www.nmc.org.uk/globalassets/sitedocuments/nmc-publications/nmc-code.pdf ( accessed 21.8.18 ).
  • Gerrish K ,
  • Moorley C ,
  • Tunariu A , et al
  • Shorten A ,

Competing interests None declared.

Patient consent Not required.

Provenance and peer review Commissioned; internally peer reviewed.

Correction notice This article has been updated since its original publication to update p values from 0.5 to 0.05 throughout.

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  • Miscellaneous Correction: How to appraise quantitative research BMJ Publishing Group Ltd and RCN Publishing Company Ltd Evidence-Based Nursing 2019; 22 62-62 Published Online First: 31 Jan 2019. doi: 10.1136/eb-2018-102996corr1

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Writing Quantitative Research Studies

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  • Ankur Singh 2 ,
  • Adyya Gupta 3 &
  • Karen G. Peres 4  

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Summarizing quantitative data and its effective presentation and discussion can be challenging for students and researchers. This chapter provides a framework for adequately reporting findings from quantitative analysis in a research study for those contemplating to write a research paper. The rationale underpinning the reporting methods to maintain the credibility and integrity of quantitative studies is outlined. Commonly used terminologies in empirical studies are defined and discussed with suitable examples. Key elements that build consistency between different sections (background, methods, results, and the discussion) of a research study using quantitative methods in a journal article are explicated. Specifically, recommended standard guidelines for randomized controlled trials and observational studies for reporting and discussion of findings from quantitative studies are elaborated. Key aspects of methodology that include describing the study population, sampling strategy, data collection methods, measurements/variables, and statistical analysis which informs the quality of a study from the reviewer’s perspective are described. Effective use of references in the methods section to strengthen the rationale behind specific statistical techniques and choice of measures has been highlighted with examples. Identifying ways in which data can be most succinctly and effectively summarized in tables and graphs according to their suitability and purpose of information is also detailed in this chapter. Strategies to present and discuss the quantitative findings in a structured discussion section are also provided. Overall, the chapter provides the readers with a comprehensive set of tools to identify key strategies to be considered when reporting quantitative research.

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Singh, A., Gupta, A., Peres, K.G. (2019). Writing Quantitative Research Studies. In: Liamputtong, P. (eds) Handbook of Research Methods in Health Social Sciences. Springer, Singapore. https://doi.org/10.1007/978-981-10-5251-4_117

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Recent quantitative research on determinants of health in high income countries: A scoping review

Roles Conceptualization, Data curation, Formal analysis, Investigation, Methodology, Project administration, Software, Visualization, Writing – original draft, Writing – review & editing

* E-mail: [email protected]

Affiliation Centre for Health Economics Research and Modelling Infectious Diseases, Vaccine and Infectious Disease Institute, University of Antwerp, Antwerp, Belgium

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Roles Conceptualization, Data curation, Funding acquisition, Project administration, Resources, Supervision, Validation, Visualization, Writing – review & editing

  • Vladimira Varbanova, 
  • Philippe Beutels

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  • Published: September 17, 2020
  • https://doi.org/10.1371/journal.pone.0239031
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Fig 1

Identifying determinants of health and understanding their role in health production constitutes an important research theme. We aimed to document the state of recent multi-country research on this theme in the literature.

We followed the PRISMA-ScR guidelines to systematically identify, triage and review literature (January 2013—July 2019). We searched for studies that performed cross-national statistical analyses aiming to evaluate the impact of one or more aggregate level determinants on one or more general population health outcomes in high-income countries. To assess in which combinations and to what extent individual (or thematically linked) determinants had been studied together, we performed multidimensional scaling and cluster analysis.

Sixty studies were selected, out of an original yield of 3686. Life-expectancy and overall mortality were the most widely used population health indicators, while determinants came from the areas of healthcare, culture, politics, socio-economics, environment, labor, fertility, demographics, life-style, and psychology. The family of regression models was the predominant statistical approach. Results from our multidimensional scaling showed that a relatively tight core of determinants have received much attention, as main covariates of interest or controls, whereas the majority of other determinants were studied in very limited contexts. We consider findings from these studies regarding the importance of any given health determinant inconclusive at present. Across a multitude of model specifications, different country samples, and varying time periods, effects fluctuated between statistically significant and not significant, and between beneficial and detrimental to health.

Conclusions

We conclude that efforts to understand the underlying mechanisms of population health are far from settled, and the present state of research on the topic leaves much to be desired. It is essential that future research considers multiple factors simultaneously and takes advantage of more sophisticated methodology with regards to quantifying health as well as analyzing determinants’ influence.

Citation: Varbanova V, Beutels P (2020) Recent quantitative research on determinants of health in high income countries: A scoping review. PLoS ONE 15(9): e0239031. https://doi.org/10.1371/journal.pone.0239031

Editor: Amir Radfar, University of Central Florida, UNITED STATES

Received: November 14, 2019; Accepted: August 28, 2020; Published: September 17, 2020

Copyright: © 2020 Varbanova, Beutels. This is an open access article distributed under the terms of the Creative Commons Attribution License , which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.

Data Availability: All relevant data are within the manuscript and its Supporting Information files.

Funding: This study (and VV) is funded by the Research Foundation Flanders ( https://www.fwo.be/en/ ), FWO project number G0D5917N, award obtained by PB. The funder had no role in study design, data collection and analysis, decision to publish, or preparation of the manuscript.

Competing interests: The authors have declared that no competing interests exist.

Introduction

Identifying the key drivers of population health is a core subject in public health and health economics research. Between-country comparative research on the topic is challenging. In order to be relevant for policy, it requires disentangling different interrelated drivers of “good health”, each having different degrees of importance in different contexts.

“Good health”–physical and psychological, subjective and objective–can be defined and measured using a variety of approaches, depending on which aspect of health is the focus. A major distinction can be made between health measurements at the individual level or some aggregate level, such as a neighborhood, a region or a country. In view of this, a great diversity of specific research topics exists on the drivers of what constitutes individual or aggregate “good health”, including those focusing on health inequalities, the gender gap in longevity, and regional mortality and longevity differences.

The current scoping review focuses on determinants of population health. Stated as such, this topic is quite broad. Indeed, we are interested in the very general question of what methods have been used to make the most of increasingly available region or country-specific databases to understand the drivers of population health through inter-country comparisons. Existing reviews indicate that researchers thus far tend to adopt a narrower focus. Usually, attention is given to only one health outcome at a time, with further geographical and/or population [ 1 , 2 ] restrictions. In some cases, the impact of one or more interventions is at the core of the review [ 3 – 7 ], while in others it is the relationship between health and just one particular predictor, e.g., income inequality, access to healthcare, government mechanisms [ 8 – 13 ]. Some relatively recent reviews on the subject of social determinants of health [ 4 – 6 , 14 – 17 ] have considered a number of indicators potentially influencing health as opposed to a single one. One review defines “social determinants” as “the social, economic, and political conditions that influence the health of individuals and populations” [ 17 ] while another refers even more broadly to “the factors apart from medical care” [ 15 ].

In the present work, we aimed to be more inclusive, setting no limitations on the nature of possible health correlates, as well as making use of a multitude of commonly accepted measures of general population health. The goal of this scoping review was to document the state of the art in the recent published literature on determinants of population health, with a particular focus on the types of determinants selected and the methodology used. In doing so, we also report the main characteristics of the results these studies found. The materials collected in this review are intended to inform our (and potentially other researchers’) future analyses on this topic. Since the production of health is subject to the law of diminishing marginal returns, we focused our review on those studies that included countries where a high standard of wealth has been achieved for some time, i.e., high-income countries belonging to the Organisation for Economic Co-operation and Development (OECD) or Europe. Adding similar reviews for other country income groups is of limited interest to the research we plan to do in this area.

In view of its focus on data and methods, rather than results, a formal protocol was not registered prior to undertaking this review, but the procedure followed the guidelines of the PRISMA statement for scoping reviews [ 18 ].

We focused on multi-country studies investigating the potential associations between any aggregate level (region/city/country) determinant and general measures of population health (e.g., life expectancy, mortality rate).

Within the query itself, we listed well-established population health indicators as well as the six world regions, as defined by the World Health Organization (WHO). We searched only in the publications’ titles in order to keep the number of hits manageable, and the ratio of broadly relevant abstracts over all abstracts in the order of magnitude of 10% (based on a series of time-focused trial runs). The search strategy was developed iteratively between the two authors and is presented in S1 Appendix . The search was performed by VV in PubMed and Web of Science on the 16 th of July, 2019, without any language restrictions, and with a start date set to the 1 st of January, 2013, as we were interested in the latest developments in this area of research.

Eligibility criteria

Records obtained via the search methods described above were screened independently by the two authors. Consistency between inclusion/exclusion decisions was approximately 90% and the 43 instances where uncertainty existed were judged through discussion. Articles were included subject to meeting the following requirements: (a) the paper was a full published report of an original empirical study investigating the impact of at least one aggregate level (city/region/country) factor on at least one health indicator (or self-reported health) of the general population (the only admissible “sub-populations” were those based on gender and/or age); (b) the study employed statistical techniques (calculating correlations, at the very least) and was not purely descriptive or theoretical in nature; (c) the analysis involved at least two countries or at least two regions or cities (or another aggregate level) in at least two different countries; (d) the health outcome was not differentiated according to some socio-economic factor and thus studied in terms of inequality (with the exception of gender and age differentiations); (e) mortality, in case it was one of the health indicators under investigation, was strictly “total” or “all-cause” (no cause-specific or determinant-attributable mortality).

Data extraction

The following pieces of information were extracted in an Excel table from the full text of each eligible study (primarily by VV, consulting with PB in case of doubt): health outcome(s), determinants, statistical methodology, level of analysis, results, type of data, data sources, time period, countries. The evidence is synthesized according to these extracted data (often directly reflected in the section headings), using a narrative form accompanied by a “summary-of-findings” table and a graph.

Search and selection

The initial yield contained 4583 records, reduced to 3686 after removal of duplicates ( Fig 1 ). Based on title and abstract screening, 3271 records were excluded because they focused on specific medical condition(s) or specific populations (based on morbidity or some other factor), dealt with intervention effectiveness, with theoretical or non-health related issues, or with animals or plants. Of the remaining 415 papers, roughly half were disqualified upon full-text consideration, mostly due to using an outcome not of interest to us (e.g., health inequality), measuring and analyzing determinants and outcomes exclusively at the individual level, performing analyses one country at a time, employing indices that are a mixture of both health indicators and health determinants, or not utilizing potential health determinants at all. After this second stage of the screening process, 202 papers were deemed eligible for inclusion. This group was further dichotomized according to level of economic development of the countries or regions under study, using membership of the OECD or Europe as a reference “cut-off” point. Sixty papers were judged to include high-income countries, and the remaining 142 included either low- or middle-income countries or a mix of both these levels of development. The rest of this report outlines findings in relation to high-income countries only, reflecting our own primary research interests. Nonetheless, we chose to report our search yield for the other income groups for two reasons. First, to gauge the relative interest in applied published research for these different income levels; and second, to enable other researchers with a focus on determinants of health in other countries to use the extraction we made here.

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Health outcomes

The most frequent population health indicator, life expectancy (LE), was present in 24 of the 60 studies. Apart from “life expectancy at birth” (representing the average life-span a newborn is expected to have if current mortality rates remain constant), also called “period LE” by some [ 19 , 20 ], we encountered as well LE at 40 years of age [ 21 ], at 60 [ 22 ], and at 65 [ 21 , 23 , 24 ]. In two papers, the age-specificity of life expectancy (be it at birth or another age) was not stated [ 25 , 26 ].

Some studies considered male and female LE separately [ 21 , 24 , 25 , 27 – 33 ]. This consideration was also often observed with the second most commonly used health index [ 28 – 30 , 34 – 38 ]–termed “total”, or “overall”, or “all-cause”, mortality rate (MR)–included in 22 of the 60 studies. In addition to gender, this index was also sometimes broken down according to age group [ 30 , 39 , 40 ], as well as gender-age group [ 38 ].

While the majority of studies under review here focused on a single health indicator, 23 out of the 60 studies made use of multiple outcomes, although these outcomes were always considered one at a time, and sometimes not all of them fell within the scope of our review. An easily discernable group of indices that typically went together [ 25 , 37 , 41 ] was that of neonatal (deaths occurring within 28 days postpartum), perinatal (fetal or early neonatal / first-7-days deaths), and post-neonatal (deaths between the 29 th day and completion of one year of life) mortality. More often than not, these indices were also accompanied by “stand-alone” indicators, such as infant mortality (deaths within the first year of life; our third most common index found in 16 of the 60 studies), maternal mortality (deaths during pregnancy or within 42 days of termination of pregnancy), and child mortality rates. Child mortality has conventionally been defined as mortality within the first 5 years of life, thus often also called “under-5 mortality”. Nonetheless, Pritchard & Wallace used the term “child mortality” to denote deaths of children younger than 14 years [ 42 ].

As previously stated, inclusion criteria did allow for self-reported health status to be used as a general measure of population health. Within our final selection of studies, seven utilized some form of subjective health as an outcome variable [ 25 , 43 – 48 ]. Additionally, the Health Human Development Index [ 49 ], healthy life expectancy [ 50 ], old-age survival [ 51 ], potential years of life lost [ 52 ], and disability-adjusted life expectancy [ 25 ] were also used.

We note that while in most cases the indicators mentioned above (and/or the covariates considered, see below) were taken in their absolute or logarithmic form, as a—typically annual—number, sometimes they were used in the form of differences, change rates, averages over a given time period, or even z-scores of rankings [ 19 , 22 , 40 , 42 , 44 , 53 – 57 ].

Regions, countries, and populations

Despite our decision to confine this review to high-income countries, some variation in the countries and regions studied was still present. Selection seemed to be most often conditioned on the European Union, or the European continent more generally, and the Organisation of Economic Co-operation and Development (OECD), though, typically, not all member nations–based on the instances where these were also explicitly listed—were included in a given study. Some of the stated reasons for omitting certain nations included data unavailability [ 30 , 45 , 54 ] or inconsistency [ 20 , 58 ], Gross Domestic Product (GDP) too low [ 40 ], differences in economic development and political stability with the rest of the sampled countries [ 59 ], and national population too small [ 24 , 40 ]. On the other hand, the rationales for selecting a group of countries included having similar above-average infant mortality [ 60 ], similar healthcare systems [ 23 ], and being randomly drawn from a social spending category [ 61 ]. Some researchers were interested explicitly in a specific geographical region, such as Eastern Europe [ 50 ], Central and Eastern Europe [ 48 , 60 ], the Visegrad (V4) group [ 62 ], or the Asia/Pacific area [ 32 ]. In certain instances, national regions or cities, rather than countries, constituted the units of investigation instead [ 31 , 51 , 56 , 62 – 66 ]. In two particular cases, a mix of countries and cities was used [ 35 , 57 ]. In another two [ 28 , 29 ], due to the long time periods under study, some of the included countries no longer exist. Finally, besides “European” and “OECD”, the terms “developed”, “Western”, and “industrialized” were also used to describe the group of selected nations [ 30 , 42 , 52 , 53 , 67 ].

As stated above, it was the health status of the general population that we were interested in, and during screening we made a concerted effort to exclude research using data based on a more narrowly defined group of individuals. All studies included in this review adhere to this general rule, albeit with two caveats. First, as cities (even neighborhoods) were the unit of analysis in three of the studies that made the selection [ 56 , 64 , 65 ], the populations under investigation there can be more accurately described as general urban , instead of just general. Second, oftentimes health indicators were stratified based on gender and/or age, therefore we also admitted one study that, due to its specific research question, focused on men and women of early retirement age [ 35 ] and another that considered adult males only [ 68 ].

Data types and sources

A great diversity of sources was utilized for data collection purposes. The accessible reference databases of the OECD ( https://www.oecd.org/ ), WHO ( https://www.who.int/ ), World Bank ( https://www.worldbank.org/ ), United Nations ( https://www.un.org/en/ ), and Eurostat ( https://ec.europa.eu/eurostat ) were among the top choices. The other international databases included Human Mortality [ 30 , 39 , 50 ], Transparency International [ 40 , 48 , 50 ], Quality of Government [ 28 , 69 ], World Income Inequality [ 30 ], International Labor Organization [ 41 ], International Monetary Fund [ 70 ]. A number of national databases were referred to as well, for example the US Bureau of Statistics [ 42 , 53 ], Korean Statistical Information Services [ 67 ], Statistics Canada [ 67 ], Australian Bureau of Statistics [ 67 ], and Health New Zealand Tobacco control and Health New Zealand Food and Nutrition [ 19 ]. Well-known surveys, such as the World Values Survey [ 25 , 55 ], the European Social Survey [ 25 , 39 , 44 ], the Eurobarometer [ 46 , 56 ], the European Value Survey [ 25 ], and the European Statistics of Income and Living Condition Survey [ 43 , 47 , 70 ] were used as data sources, too. Finally, in some cases [ 25 , 28 , 29 , 35 , 36 , 41 , 69 ], built-for-purpose datasets from previous studies were re-used.

In most of the studies, the level of the data (and analysis) was national. The exceptions were six papers that dealt with Nomenclature of Territorial Units of Statistics (NUTS2) regions [ 31 , 62 , 63 , 66 ], otherwise defined areas [ 51 ] or cities [ 56 ], and seven others that were multilevel designs and utilized both country- and region-level data [ 57 ], individual- and city- or country-level [ 35 ], individual- and country-level [ 44 , 45 , 48 ], individual- and neighborhood-level [ 64 ], and city-region- (NUTS3) and country-level data [ 65 ]. Parallel to that, the data type was predominantly longitudinal, with only a few studies using purely cross-sectional data [ 25 , 33 , 43 , 45 – 48 , 50 , 62 , 67 , 68 , 71 , 72 ], albeit in four of those [ 43 , 48 , 68 , 72 ] two separate points in time were taken (thus resulting in a kind of “double cross-section”), while in another the averages across survey waves were used [ 56 ].

In studies using longitudinal data, the length of the covered time periods varied greatly. Although this was almost always less than 40 years, in one study it covered the entire 20 th century [ 29 ]. Longitudinal data, typically in the form of annual records, was sometimes transformed before usage. For example, some researchers considered data points at 5- [ 34 , 36 , 49 ] or 10-year [ 27 , 29 , 35 ] intervals instead of the traditional 1, or took averages over 3-year periods [ 42 , 53 , 73 ]. In one study concerned with the effect of the Great Recession all data were in a “recession minus expansion change in trends”-form [ 57 ]. Furthermore, there were a few instances where two different time periods were compared to each other [ 42 , 53 ] or when data was divided into 2 to 4 (possibly overlapping) periods which were then analyzed separately [ 24 , 26 , 28 , 29 , 31 , 65 ]. Lastly, owing to data availability issues, discrepancies between the time points or periods of data on the different variables were occasionally observed [ 22 , 35 , 42 , 53 – 55 , 63 ].

Health determinants

Together with other essential details, Table 1 lists the health correlates considered in the selected studies. Several general categories for these correlates can be discerned, including health care, political stability, socio-economics, demographics, psychology, environment, fertility, life-style, culture, labor. All of these, directly or implicitly, have been recognized as holding importance for population health by existing theoretical models of (social) determinants of health [ 74 – 77 ].

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https://doi.org/10.1371/journal.pone.0239031.t001

It is worth noting that in a few studies there was just a single aggregate-level covariate investigated in relation to a health outcome of interest to us. In one instance, this was life satisfaction [ 44 ], in another–welfare system typology [ 45 ], but also gender inequality [ 33 ], austerity level [ 70 , 78 ], and deprivation [ 51 ]. Most often though, attention went exclusively to GDP [ 27 , 29 , 46 , 57 , 65 , 71 ]. It was often the case that research had a more particular focus. Among others, minimum wages [ 79 ], hospital payment schemes [ 23 ], cigarette prices [ 63 ], social expenditure [ 20 ], residents’ dissatisfaction [ 56 ], income inequality [ 30 , 69 ], and work leave [ 41 , 58 ] took center stage. Whenever variables outside of these specific areas were also included, they were usually identified as confounders or controls, moderators or mediators.

We visualized the combinations in which the different determinants have been studied in Fig 2 , which was obtained via multidimensional scaling and a subsequent cluster analysis (details outlined in S2 Appendix ). It depicts the spatial positioning of each determinant relative to all others, based on the number of times the effects of each pair of determinants have been studied simultaneously. When interpreting Fig 2 , one should keep in mind that determinants marked with an asterisk represent, in fact, collectives of variables.

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Groups of determinants are marked by asterisks (see S1 Table in S1 Appendix ). Diminishing color intensity reflects a decrease in the total number of “connections” for a given determinant. Noteworthy pairwise “connections” are emphasized via lines (solid-dashed-dotted indicates decreasing frequency). Grey contour lines encircle groups of variables that were identified via cluster analysis. Abbreviations: age = population age distribution, associations = membership in associations, AT-index = atherogenic-thrombogenic index, BR = birth rate, CAPB = Cyclically Adjusted Primary Balance, civilian-labor = civilian labor force, C-section = Cesarean delivery rate, credit-info = depth of credit information, dissatisf = residents’ dissatisfaction, distrib.orient = distributional orientation, EDU = education, eHealth = eHealth index at GP-level, exch.rate = exchange rate, fat = fat consumption, GDP = gross domestic product, GFCF = Gross Fixed Capital Formation/Creation, GH-gas = greenhouse gas, GII = gender inequality index, gov = governance index, gov.revenue = government revenues, HC-coverage = healthcare coverage, HE = health(care) expenditure, HHconsump = household consumption, hosp.beds = hospital beds, hosp.payment = hospital payment scheme, hosp.stay = length of hospital stay, IDI = ICT development index, inc.ineq = income inequality, industry-labor = industrial labor force, infant-sex = infant sex ratio, labor-product = labor production, LBW = low birth weight, leave = work leave, life-satisf = life satisfaction, M-age = maternal age, marginal-tax = marginal tax rate, MDs = physicians, mult.preg = multiple pregnancy, NHS = Nation Health System, NO = nitrous oxide emissions, PM10 = particulate matter (PM10) emissions, pop = population size, pop.density = population density, pre-term = pre-term birth rate, prison = prison population, researchE = research&development expenditure, school.ref = compulsory schooling reform, smoke-free = smoke-free places, SO = sulfur oxide emissions, soc.E = social expenditure, soc.workers = social workers, sugar = sugar consumption, terror = terrorism, union = union density, UR = unemployment rate, urban = urbanization, veg-fr = vegetable-and-fruit consumption, welfare = welfare regime, Wwater = wastewater treatment.

https://doi.org/10.1371/journal.pone.0239031.g002

Distances between determinants in Fig 2 are indicative of determinants’ “connectedness” with each other. While the statistical procedure called for higher dimensionality of the model, for demonstration purposes we show here a two-dimensional solution. This simplification unfortunately comes with a caveat. To use the factor smoking as an example, it would appear it stands at a much greater distance from GDP than it does from alcohol. In reality however, smoking was considered together with alcohol consumption [ 21 , 25 , 26 , 52 , 68 ] in just as many studies as it was with GDP [ 21 , 25 , 26 , 52 , 59 ], five. To aid with respect to this apparent shortcoming, we have emphasized the strongest pairwise links. Solid lines connect GDP with health expenditure (HE), unemployment rate (UR), and education (EDU), indicating that the effect of GDP on health, taking into account the effects of the other three determinants as well, was evaluated in between 12 to 16 studies of the 60 included in this review. Tracing the dashed lines, we can also tell that GDP appeared jointly with income inequality, and HE together with either EDU or UR, in anywhere between 8 to 10 of our selected studies. Finally, some weaker but still worth-mentioning “connections” between variables are displayed as well via the dotted lines.

The fact that all notable pairwise “connections” are concentrated within a relatively small region of the plot may be interpreted as low overall “connectedness” among the health indicators studied. GDP is the most widely investigated determinant in relation to general population health. Its total number of “connections” is disproportionately high (159) compared to its runner-up–HE (with 113 “connections”), and then subsequently EDU (with 90) and UR (with 86). In fact, all of these determinants could be thought of as outliers, given that none of the remaining factors have a total count of pairings above 52. This decrease in individual determinants’ overall “connectedness” can be tracked on the graph via the change of color intensity as we move outwards from the symbolic center of GDP and its closest “co-determinants”, to finally reach the other extreme of the ten indicators (welfare regime, household consumption, compulsory school reform, life satisfaction, government revenues, literacy, research expenditure, multiple pregnancy, Cyclically Adjusted Primary Balance, and residents’ dissatisfaction; in white) the effects on health of which were only studied in isolation.

Lastly, we point to the few small but stable clusters of covariates encircled by the grey bubbles on Fig 2 . These groups of determinants were identified as “close” by both statistical procedures used for the production of the graph (see details in S2 Appendix ).

Statistical methodology

There was great variation in the level of statistical detail reported. Some authors provided too vague a description of their analytical approach, necessitating some inference in this section.

The issue of missing data is a challenging reality in this field of research, but few of the studies under review (12/60) explain how they dealt with it. Among the ones that do, three general approaches to handling missingness can be identified, listed in increasing level of sophistication: case-wise deletion, i.e., removal of countries from the sample [ 20 , 45 , 48 , 58 , 59 ], (linear) interpolation [ 28 , 30 , 34 , 58 , 59 , 63 ], and multiple imputation [ 26 , 41 , 52 ].

Correlations, Pearson, Spearman, or unspecified, were the only technique applied with respect to the health outcomes of interest in eight analyses [ 33 , 42 – 44 , 46 , 53 , 57 , 61 ]. Among the more advanced statistical methods, the family of regression models proved to be, by and large, predominant. Before examining this closer, we note the techniques that were, in a way, “unique” within this selection of studies: meta-analyses were performed (random and fixed effects, respectively) on the reduced form and 2-sample two stage least squares (2SLS) estimations done within countries [ 39 ]; difference-in-difference (DiD) analysis was applied in one case [ 23 ]; dynamic time-series methods, among which co-integration, impulse-response function (IRF), and panel vector autoregressive (VAR) modeling, were utilized in one study [ 80 ]; longitudinal generalized estimating equation (GEE) models were developed on two occasions [ 70 , 78 ]; hierarchical Bayesian spatial models [ 51 ] and special autoregressive regression [ 62 ] were also implemented.

Purely cross-sectional data analyses were performed in eight studies [ 25 , 45 , 47 , 50 , 55 , 56 , 67 , 71 ]. These consisted of linear regression (assumed ordinary least squares (OLS)), generalized least squares (GLS) regression, and multilevel analyses. However, six other studies that used longitudinal data in fact had a cross-sectional design, through which they applied regression at multiple time-points separately [ 27 , 29 , 36 , 48 , 68 , 72 ].

Apart from these “multi-point cross-sectional studies”, some other simplistic approaches to longitudinal data analysis were found, involving calculating and regressing 3-year averages of both the response and the predictor variables [ 54 ], taking the average of a few data-points (i.e., survey waves) [ 56 ] or using difference scores over 10-year [ 19 , 29 ] or unspecified time intervals [ 40 , 55 ].

Moving further in the direction of more sensible longitudinal data usage, we turn to the methods widely known among (health) economists as “panel data analysis” or “panel regression”. Most often seen were models with fixed effects for country/region and sometimes also time-point (occasionally including a country-specific trend as well), with robust standard errors for the parameter estimates to take into account correlations among clustered observations [ 20 , 21 , 24 , 28 , 30 , 32 , 34 , 37 , 38 , 41 , 52 , 59 , 60 , 63 , 66 , 69 , 73 , 79 , 81 , 82 ]. The Hausman test [ 83 ] was sometimes mentioned as the tool used to decide between fixed and random effects [ 26 , 49 , 63 , 66 , 73 , 82 ]. A few studies considered the latter more appropriate for their particular analyses, with some further specifying that (feasible) GLS estimation was employed [ 26 , 34 , 49 , 58 , 60 , 73 ]. Apart from these two types of models, the first differences method was encountered once as well [ 31 ]. Across all, the error terms were sometimes assumed to come from a first-order autoregressive process (AR(1)), i.e., they were allowed to be serially correlated [ 20 , 30 , 38 , 58 – 60 , 73 ], and lags of (typically) predictor variables were included in the model specification, too [ 20 , 21 , 37 , 38 , 48 , 69 , 81 ]. Lastly, a somewhat different approach to longitudinal data analysis was undertaken in four studies [ 22 , 35 , 48 , 65 ] in which multilevel–linear or Poisson–models were developed.

Regardless of the exact techniques used, most studies included in this review presented multiple model applications within their main analysis. None attempted to formally compare models in order to identify the “best”, even if goodness-of-fit statistics were occasionally reported. As indicated above, many studies investigated women’s and men’s health separately [ 19 , 21 , 22 , 27 – 29 , 31 , 33 , 35 , 36 , 38 , 39 , 45 , 50 , 51 , 64 , 65 , 69 , 82 ], and covariates were often tested one at a time, including other covariates only incrementally [ 20 , 25 , 28 , 36 , 40 , 50 , 55 , 67 , 73 ]. Furthermore, there were a few instances where analyses within countries were performed as well [ 32 , 39 , 51 ] or where the full time period of interest was divided into a few sub-periods [ 24 , 26 , 28 , 31 ]. There were also cases where different statistical techniques were applied in parallel [ 29 , 55 , 60 , 66 , 69 , 73 , 82 ], sometimes as a form of sensitivity analysis [ 24 , 26 , 30 , 58 , 73 ]. However, the most common approach to sensitivity analysis was to re-run models with somewhat different samples [ 39 , 50 , 59 , 67 , 69 , 80 , 82 ]. Other strategies included different categorization of variables or adding (more/other) controls [ 21 , 23 , 25 , 28 , 37 , 50 , 63 , 69 ], using an alternative main covariate measure [ 59 , 82 ], including lags for predictors or outcomes [ 28 , 30 , 58 , 63 , 65 , 79 ], using weights [ 24 , 67 ] or alternative data sources [ 37 , 69 ], or using non-imputed data [ 41 ].

As the methods and not the findings are the main focus of the current review, and because generic checklists cannot discern the underlying quality in this application field (see also below), we opted to pool all reported findings together, regardless of individual study characteristics or particular outcome(s) used, and speak generally of positive and negative effects on health. For this summary we have adopted the 0.05-significance level and only considered results from multivariate analyses. Strictly birth-related factors are omitted since these potentially only relate to the group of infant mortality indicators and not to any of the other general population health measures.

Starting with the determinants most often studied, higher GDP levels [ 21 , 26 , 27 , 29 , 30 , 32 , 43 , 48 , 52 , 58 , 60 , 66 , 67 , 73 , 79 , 81 , 82 ], higher health [ 21 , 37 , 47 , 49 , 52 , 58 , 59 , 68 , 72 , 82 ] and social [ 20 , 21 , 26 , 38 , 79 ] expenditures, higher education [ 26 , 39 , 52 , 62 , 72 , 73 ], lower unemployment [ 60 , 61 , 66 ], and lower income inequality [ 30 , 42 , 53 , 55 , 73 ] were found to be significantly associated with better population health on a number of occasions. In addition to that, there was also some evidence that democracy [ 36 ] and freedom [ 50 ], higher work compensation [ 43 , 79 ], distributional orientation [ 54 ], cigarette prices [ 63 ], gross national income [ 22 , 72 ], labor productivity [ 26 ], exchange rates [ 32 ], marginal tax rates [ 79 ], vaccination rates [ 52 ], total fertility [ 59 , 66 ], fruit and vegetable [ 68 ], fat [ 52 ] and sugar consumption [ 52 ], as well as bigger depth of credit information [ 22 ] and percentage of civilian labor force [ 79 ], longer work leaves [ 41 , 58 ], more physicians [ 37 , 52 , 72 ], nurses [ 72 ], and hospital beds [ 79 , 82 ], and also membership in associations, perceived corruption and societal trust [ 48 ] were beneficial to health. Higher nitrous oxide (NO) levels [ 52 ], longer average hospital stay [ 48 ], deprivation [ 51 ], dissatisfaction with healthcare and the social environment [ 56 ], corruption [ 40 , 50 ], smoking [ 19 , 26 , 52 , 68 ], alcohol consumption [ 26 , 52 , 68 ] and illegal drug use [ 68 ], poverty [ 64 ], higher percentage of industrial workers [ 26 ], Gross Fixed Capital creation [ 66 ] and older population [ 38 , 66 , 79 ], gender inequality [ 22 ], and fertility [ 26 , 66 ] were detrimental.

It is important to point out that the above-mentioned effects could not be considered stable either across or within studies. Very often, statistical significance of a given covariate fluctuated between the different model specifications tried out within the same study [ 20 , 49 , 59 , 66 , 68 , 69 , 73 , 80 , 82 ], testifying to the importance of control variables and multivariate research (i.e., analyzing multiple independent variables simultaneously) in general. Furthermore, conflicting results were observed even with regards to the “core” determinants given special attention, so to speak, throughout this text. Thus, some studies reported negative effects of health expenditure [ 32 , 82 ], social expenditure [ 58 ], GDP [ 49 , 66 ], and education [ 82 ], and positive effects of income inequality [ 82 ] and unemployment [ 24 , 31 , 32 , 52 , 66 , 68 ]. Interestingly, one study [ 34 ] differentiated between temporary and long-term effects of GDP and unemployment, alluding to possibly much greater complexity of the association with health. It is also worth noting that some gender differences were found, with determinants being more influential for males than for females, or only having statistically significant effects for male health [ 19 , 21 , 28 , 34 , 36 , 37 , 39 , 64 , 65 , 69 ].

The purpose of this scoping review was to examine recent quantitative work on the topic of multi-country analyses of determinants of population health in high-income countries.

Measuring population health via relatively simple mortality-based indicators still seems to be the state of the art. What is more, these indicators are routinely considered one at a time, instead of, for example, employing existing statistical procedures to devise a more general, composite, index of population health, or using some of the established indices, such as disability-adjusted life expectancy (DALE) or quality-adjusted life expectancy (QALE). Although strong arguments for their wider use were already voiced decades ago [ 84 ], such summary measures surface only rarely in this research field.

On a related note, the greater data availability and accessibility that we enjoy today does not automatically equate to data quality. Nonetheless, this is routinely assumed in aggregate level studies. We almost never encountered a discussion on the topic. The non-mundane issue of data missingness, too, goes largely underappreciated. With all recent methodological advancements in this area [ 85 – 88 ], there is no excuse for ignorance; and still, too few of the reviewed studies tackled the matter in any adequate fashion.

Much optimism can be gained considering the abundance of different determinants that have attracted researchers’ attention in relation to population health. We took on a visual approach with regards to these determinants and presented a graph that links spatial distances between determinants with frequencies of being studies together. To facilitate interpretation, we grouped some variables, which resulted in some loss of finer detail. Nevertheless, the graph is helpful in exemplifying how many effects continue to be studied in a very limited context, if any. Since in reality no factor acts in isolation, this oversimplification practice threatens to render the whole exercise meaningless from the outset. The importance of multivariate analysis cannot be stressed enough. While there is no “best method” to be recommended and appropriate techniques vary according to the specifics of the research question and the characteristics of the data at hand [ 89 – 93 ], in the future, in addition to abandoning simplistic univariate approaches, we hope to see a shift from the currently dominating fixed effects to the more flexible random/mixed effects models [ 94 ], as well as wider application of more sophisticated methods, such as principle component regression, partial least squares, covariance structure models (e.g., structural equations), canonical correlations, time-series, and generalized estimating equations.

Finally, there are some limitations of the current scoping review. We searched the two main databases for published research in medical and non-medical sciences (PubMed and Web of Science) since 2013, thus potentially excluding publications and reports that are not indexed in these databases, as well as older indexed publications. These choices were guided by our interest in the most recent (i.e., the current state-of-the-art) and arguably the highest-quality research (i.e., peer-reviewed articles, primarily in indexed non-predatory journals). Furthermore, despite holding a critical stance with regards to some aspects of how determinants-of-health research is currently conducted, we opted out of formally assessing the quality of the individual studies included. The reason for that is two-fold. On the one hand, we are unaware of the existence of a formal and standard tool for quality assessment of ecological designs. And on the other, we consider trying to score the quality of these diverse studies (in terms of regional setting, specific topic, outcome indices, and methodology) undesirable and misleading, particularly since we would sometimes have been rating the quality of only a (small) part of the original studies—the part that was relevant to our review’s goal.

Our aim was to investigate the current state of research on the very broad and general topic of population health, specifically, the way it has been examined in a multi-country context. We learned that data treatment and analytical approach were, in the majority of these recent studies, ill-equipped or insufficiently transparent to provide clarity regarding the underlying mechanisms of population health in high-income countries. Whether due to methodological shortcomings or the inherent complexity of the topic, research so far fails to provide any definitive answers. It is our sincere belief that with the application of more advanced analytical techniques this continuous quest could come to fruition sooner.

Supporting information

S1 checklist. preferred reporting items for systematic reviews and meta-analyses extension for scoping reviews (prisma-scr) checklist..

https://doi.org/10.1371/journal.pone.0239031.s001

S1 Appendix.

https://doi.org/10.1371/journal.pone.0239031.s002

S2 Appendix.

https://doi.org/10.1371/journal.pone.0239031.s003

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Quantitative Research

What is Quantitative Research?

Quantitative research is the methodology which researchers use to test theories about people’s attitudes and behaviors based on numerical and statistical evidence. Researchers sample a large number of users (e.g., through surveys) to indirectly obtain measurable, bias-free data about users in relevant situations.

“Quantification clarifies issues which qualitative analysis leaves fuzzy. It is more readily contestable and likely to be contested. It sharpens scholarly discussion, sparks off rival hypotheses, and contributes to the dynamics of the research process.” — Angus Maddison, Notable scholar of quantitative macro-economic history
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See how quantitative research helps reveal cold, hard facts about users which you can interpret and use to improve your designs.

Use Quantitative Research to Find Mathematical Facts about Users

Quantitative research is a subset of user experience (UX) research . Unlike its softer, more individual-oriented “counterpart”, qualitative research , quantitative research means you collect statistical/numerical data to draw generalized conclusions about users’ attitudes and behaviors . Compare and contrast quantitative with qualitative research, below:

Qualitative Research

You Aim to Determine

The “what”, “where” & “when” of the users’ needs & problems – to help keep your project’s focus on track during development

The “why” – to get behind how users approach their problems in their world

Highly structured (e.g., surveys) – to gather data about what users do & find patterns in large user groups

Loosely structured (e.g., contextual inquiries) – to learn why users behave how they do & explore their opinions

Number of Representative Users

Ideally 30+

Often around 5

Level of Contact with Users

Less direct & more remote (e.g., analytics)

More direct & less remote (e.g., usability testing to examine users’ stress levels when they use your design)

Statistically

Reliable – if you have enough test users

Less reliable, with need for great care with handling non-numerical data (e.g., opinions), as your own opinions might influence findings

Quantitative research is often best done from early on in projects since it helps teams to optimally direct product development and avoid costly design mistakes later. As you typically get user data from a distance—i.e., without close physical contact with users—also applying qualitative research will help you investigate why users think and feel the ways they do. Indeed, in an iterative design process quantitative research helps you test the assumptions you and your design team develop from your qualitative research. Regardless of the method you use, with proper care you can gather objective and unbiased data – information which you can complement with qualitative approaches to build a fuller understanding of your target users. From there, you can work towards firmer conclusions and drive your design process towards a more realistic picture of how target users will ultimately receive your product.

quantitative research titles with authors

Quantitative analysis helps you test your assumptions and establish clearer views of your users in their various contexts.

Quantitative Research Methods You Can Use to Guide Optimal Designs

There are many quantitative research methods, and they help uncover different types of information on users. Some methods, such as A/B testing, are typically done on finished products, while others such as surveys could be done throughout a project’s design process. Here are some of the most helpful methods:

A/B testing – You test two or more versions of your design on users to find the most effective. Each variation differs by just one feature and may or may not affect how users respond. A/B testing is especially valuable for testing assumptions you’ve drawn from qualitative research. The only potential concerns here are scale—in that you’ll typically need to conduct it on thousands of users—and arguably more complexity in terms of considering the statistical significance involved.

Analytics – With tools such as Google Analytics, you measure metrics (e.g., page views, click-through rates) to build a picture (e.g., “How many users take how long to complete a task?”).

Desirability Studies – You measure an aspect of your product (e.g., aesthetic appeal) by typically showing it to participants and asking them to select from a menu of descriptive words. Their responses can reveal powerful insights (e.g., 78% associate the product/brand with “fashionable”).

Surveys and Questionnaires – When you ask for many users’ opinions, you will gain massive amounts of information. Keep in mind that you’ll have data about what users say they do, as opposed to insights into what they do . You can get more reliable results if you incentivize your participants well and use the right format.

Tree Testing – You remove the user interface so users must navigate the site and complete tasks using links alone. This helps you see if an issue is related to the user interface or information architecture.

Another powerful benefit of conducting quantitative research is that you can keep your stakeholders’ support with hard facts and statistics about your design’s performance—which can show what works well and what needs improvement—and prove a good return on investment. You can also produce reports to check statistics against different versions of your product and your competitors’ products.

Most quantitative research methods are relatively cheap. Since no single research method can help you answer all your questions, it’s vital to judge which method suits your project at the time/stage. Remember, it’s best to spend appropriately on a combination of quantitative and qualitative research from early on in development. Design improvements can be costly, and so you can estimate the value of implementing changes when you get the statistics to suggest that these changes will improve usability. Overall, you want to gather measurements objectively, where your personality, presence and theories won’t create bias.

Learn More about Quantitative Research

Take our User Research course to see how to get the most from quantitative research.

See how quantitative research methods fit into your design research landscape .

This insightful piece shows the value of pairing quantitative with qualitative research .

Find helpful tips on combining quantitative research methods in mixed methods research .

Questions related to Quantitative Research

Qualitative and quantitative research differ primarily in the data they produce. Quantitative research yields numerical data to test hypotheses and quantify patterns. It's precise and generalizable. Qualitative research, on the other hand, generates non-numerical data and explores meanings, interpretations, and deeper insights. Watch our video featuring Professor Alan Dix on different types of research methods.

This video elucidates the nuances and applications of both research types in the design field.

In quantitative research, determining a good sample size is crucial for the reliability of the results. William Hudson, CEO of Syntagm, emphasizes the importance of statistical significance with an example in our video. 

He illustrates that even with varying results between design choices, we need to discern whether the differences are statistically significant or products of chance. This ensures the validity of the results, allowing for more accurate interpretations. Statistical tools like chi-square tests can aid in analyzing the results effectively. To delve deeper into these concepts, take William Hudson’s Data-Driven Design: Quantitative UX Research Course . 

Quantitative research is crucial as it provides precise, numerical data that allows for high levels of statistical inference. Our video from William Hudson, CEO of Syntagm, highlights the importance of analytics in examining existing solutions. 

Quantitative methods, like analytics and A/B testing, are pivotal for identifying areas for improvement, understanding user behaviors, and optimizing user experiences based on solid, empirical evidence. This empirical nature ensures that the insights derived are reliable, allowing for practical improvements and innovations. Perhaps most importantly, numerical data is useful to secure stakeholder buy-in and defend design decisions and proposals. Explore this approach in our Data-Driven Design: Quantitative Research for UX Research course and learn from William Hudson’s detailed explanations of when and why to use analytics in the research process.

After establishing initial requirements, statistical data is crucial for informed decisions through quantitative research. William Hudson, CEO of Syntagm, sheds light on the role of quantitative research throughout a typical project lifecycle in this video:

 During the analysis and design phases, quantitative research helps validate user requirements and understand user behaviors. Surveys and analytics are standard tools, offering insights into user preferences and design efficacy. Quantitative research can also be used in early design testing, allowing for optimal design modifications based on user interactions and feedback, and it’s fundamental for A/B and multivariate testing once live solutions are available.

To write a compelling quantitative research question:

Create clear, concise, and unambiguous questions that address one aspect at a time.

Use common, short terms and provide explanations for unusual words.

Avoid leading, compound, and overlapping queries and ensure that questions are not vague or broad.

According to our video by William Hudson, CEO of Syntagm, quality and respondent understanding are vital in forming good questions. 

He emphasizes the importance of addressing specific aspects and avoiding intimidating and confusing elements, such as extensive question grids or ranking questions, to ensure participant engagement and accurate responses. For more insights, see the article Writing Good Questions for Surveys .

Survey research is typically quantitative, collecting numerical data and statistical analysis to make generalizable conclusions. However, it can also have qualitative elements, mainly when it includes open-ended questions, allowing for expressive responses. Our video featuring the CEO of Syntagm, William Hudson, provides in-depth insights into when and how to effectively utilize surveys in the product or service lifecycle, focusing on user satisfaction and potential improvements.

He emphasizes the importance of surveys in triangulating data to back up qualitative research findings, ensuring we have a complete understanding of the user's requirements and preferences.

Descriptive research focuses on describing the subject being studied and getting answers to questions like what, where, when, and who of the research question. However, it doesn’t include the answers to the underlying reasons, or the “why” behind the answers obtained from the research. We can use both f qualitative and quantitative methods to conduct descriptive research. Descriptive research does not describe the methods, but rather the data gathered through the research (regardless of the methods used).

When we use quantitative research and gather numerical data, we can use statistical analysis to understand relationships between different variables. Here’s William Hudson, CEO of Syntagm with more on correlation and how we can apply tests such as Pearson’s r and Spearman Rank Coefficient to our data.

This helps interpret phenomena such as user experience by analyzing session lengths and conversion values, revealing whether variables like time spent on a page affect checkout values, for example.

Random Sampling: Each individual in the population has an equitable opportunity to be chosen, which minimizes biases and simplifies analysis.

Systematic Sampling: Selecting every k-th item from a list after a random start. It's simpler and faster than random sampling when dealing with large populations.

Stratified Sampling: Segregate the population into subgroups or strata according to comparable characteristics. Then, samples are taken randomly from each stratum.

Cluster Sampling: Divide the population into clusters and choose a random sample.

Multistage Sampling: Various sampling techniques are used at different stages to collect detailed information from diverse populations.

Convenience Sampling: The researcher selects the sample based on availability and willingness to participate, which may only represent part of the population.

Quota Sampling: Segment the population into subgroups, and samples are non-randomly selected to fulfill a predetermined quota from each subset.

These are just a few techniques, and choosing the right one depends on your research question, discipline, resource availability, and the level of accuracy required. In quantitative research, there isn't a one-size-fits-all sampling technique; choosing a method that aligns with your research goals and population is critical. However, a well-planned strategy is essential to avoid wasting resources and time, as highlighted in our video featuring William Hudson, CEO of Syntagm.

He emphasizes the importance of recruiting participants meticulously, ensuring their engagement and the quality of their responses. Accurate and thoughtful participant responses are crucial for obtaining reliable results. William also sheds light on dealing with failing participants and scrutinizing response quality to refine the outcomes.

The 4 types of quantitative research are Descriptive, Correlational, Causal-Comparative/Quasi-Experimental, and Experimental Research. Descriptive research aims to depict ‘what exists’ clearly and precisely. Correlational research examines relationships between variables. Causal-comparative research investigates the cause-effect relationship between variables. Experimental research explores causal relationships by manipulating independent variables. To gain deeper insights into quantitative research methods in UX, consider enrolling in our Data-Driven Design: Quantitative Research for UX course.

The strength of quantitative research is its ability to provide precise numerical data for analyzing target variables.This allows for generalized conclusions and predictions about future occurrences, proving invaluable in various fields, including user experience. William Hudson, CEO of Syntagm, discusses the role of surveys, analytics, and testing in providing objective insights in our video on quantitative research methods, highlighting the significance of structured methodologies in eliciting reliable results.

To master quantitative research methods, enroll in our comprehensive course, Data-Driven Design: Quantitative Research for UX . 

This course empowers you to leverage quantitative data to make informed design decisions, providing a deep dive into methods like surveys and analytics. Whether you’re a novice or a seasoned professional, this course at Interaction Design Foundation offers valuable insights and practical knowledge, ensuring you acquire the skills necessary to excel in user experience research. Explore our diverse topics to elevate your understanding of quantitative research methods.

Answer a Short Quiz to Earn a Gift

What is the primary goal of quantitative research in design?

  • To analyze numerical data and identify patterns
  • To explore abstract design concepts for implementation
  • To understand people's subjective experiences and opinions

Which of the following methods is an example of quantitative research?

  • Conduct a focus groups to collect detailed user feedback
  • Participate in open-ended interviews to explore user experiences
  • Run usability tests and measure task completion times

What is one key advantage of quantitative research?

  • It allows participants to express their opinions in a flexible manner.
  • It provides researchers with detailed narratives of user experiences and perspectives.
  • It produces standardized, comparable data that researchers can statistically analyze.

What is a significant challenge of quantitative research?

  • It lacks objectivity which makes its results difficult to reproduce.
  • It may oversimplify complex user behaviors into numbers and miss contextual insights.
  • It often results in biased or misleading conclusions.

How can designers effectively combine qualitative and quantitative research?

  • They can collect quantitative data first, followed by qualitative insights to explain the findings.
  • They can completely replace quantitative methods with qualitative approaches.
  • They can treat them as interchangeable methods to gather similar data.

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Literature on Quantitative Research

Here’s the entire UX literature on Quantitative Research by the Interaction Design Foundation, collated in one place:

Learn more about Quantitative Research

Take a deep dive into Quantitative Research with our course User Research – Methods and Best Practices .

How do you plan to design a product or service that your users will love , if you don't know what they want in the first place? As a user experience designer, you shouldn't leave it to chance to design something outstanding; you should make the effort to understand your users and build on that knowledge from the outset. User research is the way to do this, and it can therefore be thought of as the largest part of user experience design .

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Home Market Research

Quantitative Research: What It Is, Practices & Methods

Quantitative research

Quantitative research involves analyzing and gathering numerical data to uncover trends, calculate averages, evaluate relationships, and derive overarching insights. It’s used in various fields, including the natural and social sciences. Quantitative data analysis employs statistical techniques for processing and interpreting numeric data.

Research designs in the quantitative realm outline how data will be collected and analyzed with methods like experiments and surveys. Qualitative methods complement quantitative research by focusing on non-numerical data, adding depth to understanding. Data collection methods can be qualitative or quantitative, depending on research goals. Researchers often use a combination of both approaches to gain a comprehensive understanding of phenomena.

What is Quantitative Research?

Quantitative research is a systematic investigation of phenomena by gathering quantifiable data and performing statistical, mathematical, or computational techniques. Quantitative research collects statistically significant information from existing and potential customers using sampling methods and sending out online surveys , online polls , and questionnaires , for example.

One of the main characteristics of this type of research is that the results can be depicted in numerical form. After carefully collecting structured observations and understanding these numbers, it’s possible to predict the future of a product or service, establish causal relationships or Causal Research , and make changes accordingly. Quantitative research primarily centers on the analysis of numerical data and utilizes inferential statistics to derive conclusions that can be extrapolated to the broader population.

An example of a quantitative research study is the survey conducted to understand how long a doctor takes to tend to a patient when the patient walks into the hospital. A patient satisfaction survey can be administered to ask questions like how long a doctor takes to see a patient, how often a patient walks into a hospital, and other such questions, which are dependent variables in the research. This kind of research method is often employed in the social sciences, and it involves using mathematical frameworks and theories to effectively present data, ensuring that the results are logical, statistically sound, and unbiased.

Data collection in quantitative research uses a structured method and is typically conducted on larger samples representing the entire population. Researchers use quantitative methods to collect numerical data, which is then subjected to statistical analysis to determine statistically significant findings. This approach is valuable in both experimental research and social research, as it helps in making informed decisions and drawing reliable conclusions based on quantitative data.

Quantitative Research Characteristics

Quantitative research has several unique characteristics that make it well-suited for specific projects. Let’s explore the most crucial of these characteristics so that you can consider them when planning your next research project:

quantitative research titles with authors

  • Structured tools: Quantitative research relies on structured tools such as surveys, polls, or questionnaires to gather quantitative data . Using such structured methods helps collect in-depth and actionable numerical data from the survey respondents, making it easier to perform data analysis.
  • Sample size: Quantitative research is conducted on a significant sample size  representing the target market . Appropriate Survey Sampling methods, a fundamental aspect of quantitative research methods, must be employed when deriving the sample to fortify the research objective and ensure the reliability of the results.
  • Close-ended questions: Closed-ended questions , specifically designed to align with the research objectives, are a cornerstone of quantitative research. These questions facilitate the collection of quantitative data and are extensively used in data collection processes.
  • Prior studies: Before collecting feedback from respondents, researchers often delve into previous studies related to the research topic. This preliminary research helps frame the study effectively and ensures the data collection process is well-informed.
  • Quantitative data: Typically, quantitative data is represented using tables, charts, graphs, or other numerical forms. This visual representation aids in understanding the collected data and is essential for rigorous data analysis, a key component of quantitative research methods.
  • Generalization of results: One of the strengths of quantitative research is its ability to generalize results to the entire population. It means that the findings derived from a sample can be extrapolated to make informed decisions and take appropriate actions for improvement based on numerical data analysis.

Quantitative Research Methods

Quantitative research methods are systematic approaches used to gather and analyze numerical data to understand and draw conclusions about a phenomenon or population. Here are the quantitative research methods:

  • Primary quantitative research methods
  • Secondary quantitative research methods

Primary Quantitative Research Methods

Primary quantitative research is the most widely used method of conducting market research. The distinct feature of primary research is that the researcher focuses on collecting data directly rather than depending on data collected from previously done research. Primary quantitative research design can be broken down into three further distinctive tracks and the process flow. They are:

A. Techniques and Types of Studies

There are multiple types of primary quantitative research. They can be distinguished into the four following distinctive methods, which are:

01. Survey Research

Survey Research is fundamental for all quantitative outcome research methodologies and studies. Surveys are used to ask questions to a sample of respondents, using various types such as online polls, online surveys, paper questionnaires, web-intercept surveys , etc. Every small and big organization intends to understand what their customers think about their products and services, how well new features are faring in the market, and other such details.

By conducting survey research, an organization can ask multiple survey questions , collect data from a pool of customers, and analyze this collected data to produce numerical results. It is the first step towards collecting data for any research. You can use single ease questions . A single-ease question is a straightforward query that elicits a concise and uncomplicated response.

This type of research can be conducted with a specific target audience group and also can be conducted across multiple groups along with comparative analysis . A prerequisite for this type of research is that the sample of respondents must have randomly selected members. This way, a researcher can easily maintain the accuracy of the obtained results as a huge variety of respondents will be addressed using random selection. 

Traditionally, survey research was conducted face-to-face or via phone calls. Still, with the progress made by online mediums such as email or social media, survey research has also spread to online mediums.There are two types of surveys , either of which can be chosen based on the time in hand and the kind of data required:

Cross-sectional surveys: Cross-sectional surveys are observational surveys conducted in situations where the researcher intends to collect data from a sample of the target population at a given point in time. Researchers can evaluate various variables at a particular time. Data gathered using this type of survey is from people who depict similarity in all variables except the variables which are considered for research . Throughout the survey, this one variable will stay constant.

  • Cross-sectional surveys are popular with retail, SMEs, and healthcare industries. Information is garnered without modifying any parameters in the variable ecosystem.
  • Multiple samples can be analyzed and compared using a cross-sectional survey research method.
  • Multiple variables can be evaluated using this type of survey research.
  • The only disadvantage of cross-sectional surveys is that the cause-effect relationship of variables cannot be established as it usually evaluates variables at a particular time and not across a continuous time frame.

Longitudinal surveys: Longitudinal surveys are also observational surveys , but unlike cross-sectional surveys, longitudinal surveys are conducted across various time durations to observe a change in respondent behavior and thought processes. This time can be days, months, years, or even decades. For instance, a researcher planning to analyze the change in buying habits of teenagers over 5 years will conduct longitudinal surveys.

  • In cross-sectional surveys, the same variables were evaluated at a given time, and in longitudinal surveys, different variables can be analyzed at different intervals.
  • Longitudinal surveys are extensively used in the field of medicine and applied sciences. Apart from these two fields, they are also used to observe a change in the market trend analysis , analyze customer satisfaction, or gain feedback on products/services.
  • In situations where the sequence of events is highly essential, longitudinal surveys are used.
  • Researchers say that when research subjects need to be thoroughly inspected before concluding, they rely on longitudinal surveys.

02. Correlational Research

A comparison between two entities is invariable. Correlation research is conducted to establish a relationship between two closely-knit entities and how one impacts the other, and what changes are eventually observed. This research method is carried out to give value to naturally occurring relationships, and a minimum of two different groups are required to conduct this quantitative research method successfully. Without assuming various aspects, a relationship between two groups or entities must be established.

Researchers use this quantitative research design to correlate two or more variables using mathematical analysis methods. Patterns, relationships, and trends between variables are concluded as they exist in their original setup. The impact of one of these variables on the other is observed, along with how it changes the relationship between the two variables. Researchers tend to manipulate one of the variables to attain the desired results.

Ideally, it is advised not to make conclusions merely based on correlational research. This is because it is not mandatory that if two variables are in sync that they are interrelated.

Example of Correlational Research Questions :

  • The relationship between stress and depression.
  • The equation between fame and money.
  • The relation between activities in a third-grade class and its students.

03. Causal-comparative Research

This research method mainly depends on the factor of comparison. Also called quasi-experimental research , this quantitative research method is used by researchers to conclude the cause-effect equation between two or more variables, where one variable is dependent on the other independent variable. The independent variable is established but not manipulated, and its impact on the dependent variable is observed. These variables or groups must be formed as they exist in the natural setup. As the dependent and independent variables will always exist in a group, it is advised that the conclusions are carefully established by keeping all the factors in mind.

Causal-comparative research is not restricted to the statistical analysis of two variables but extends to analyzing how various variables or groups change under the influence of the same changes. This research is conducted irrespective of the type of relationship that exists between two or more variables. Statistical analysis plan is used to present the outcome using this quantitative research method.

Example of Causal-Comparative Research Questions:

  • The impact of drugs on a teenager. The effect of good education on a freshman. The effect of substantial food provision in the villages of Africa.

04. Experimental Research

Also known as true experimentation, this research method relies on a theory. As the name suggests, experimental research is usually based on one or more theories. This theory has yet to be proven before and is merely a supposition. In experimental research, an analysis is done around proving or disproving the statement. This research method is used in natural sciences. Traditional research methods are more effective than modern techniques.

There can be multiple theories in experimental research. A theory is a statement that can be verified or refuted.

After establishing the statement, efforts are made to understand whether it is valid or invalid. This quantitative research method is mainly used in natural or social sciences as various statements must be proved right or wrong.

  • Traditional research methods are more effective than modern techniques.
  • Systematic teaching schedules help children who struggle to cope with the course.
  • It is a boon to have responsible nursing staff for ailing parents.

B. Data Collection Methodologies

The second major step in primary quantitative research is data collection. Data collection can be divided into sampling methods and data collection using surveys and polls.

01. Data Collection Methodologies: Sampling Methods

There are two main sampling methods for quantitative research: Probability and Non-probability sampling .

Probability sampling: A theory of probability is used to filter individuals from a population and create samples in probability sampling . Participants of a sample are chosen by random selection processes. Each target audience member has an equal opportunity to be selected in the sample.

There are four main types of probability sampling:

  • Simple random sampling: As the name indicates, simple random sampling is nothing but a random selection of elements for a sample. This sampling technique is implemented where the target population is considerably large.
  • Stratified random sampling: In the stratified random sampling method , a large population is divided into groups (strata), and members of a sample are chosen randomly from these strata. The various segregated strata should ideally not overlap one another.
  • Cluster sampling: Cluster sampling is a probability sampling method using which the main segment is divided into clusters, usually using geographic segmentation and demographic segmentation parameters.
  • Systematic sampling: Systematic sampling is a technique where the starting point of the sample is chosen randomly, and all the other elements are chosen using a fixed interval. This interval is calculated by dividing the population size by the target sample size.

Non-probability sampling: Non-probability sampling is where the researcher’s knowledge and experience are used to create samples. Because of the researcher’s involvement, not all the target population members have an equal probability of being selected to be a part of a sample.

There are five non-probability sampling models:

  • Convenience sampling: In convenience sampling , elements of a sample are chosen only due to one prime reason: their proximity to the researcher. These samples are quick and easy to implement as there is no other parameter of selection involved.
  • Consecutive sampling: Consecutive sampling is quite similar to convenience sampling, except for the fact that researchers can choose a single element or a group of samples and conduct research consecutively over a significant period and then perform the same process with other samples.
  • Quota sampling: Using quota sampling , researchers can select elements using their knowledge of target traits and personalities to form strata. Members of various strata can then be chosen to be a part of the sample as per the researcher’s understanding.
  • Snowball sampling: Snowball sampling is conducted with target audiences who are difficult to contact and get information. It is popular in cases where the target audience for analysis research is rare to put together.
  • Judgmental sampling: Judgmental sampling is a non-probability sampling method where samples are created only based on the researcher’s experience and research skill .

02. Data collection methodologies: Using surveys & polls

Once the sample is determined, then either surveys or polls can be distributed to collect the data for quantitative research.

Using surveys for primary quantitative research

A survey is defined as a research method used for collecting data from a pre-defined group of respondents to gain information and insights on various topics of interest. The ease of survey distribution and the wide number of people it can reach depending on the research time and objective makes it one of the most important aspects of conducting quantitative research.

Fundamental levels of measurement – nominal, ordinal, interval, and ratio scales

Four measurement scales are fundamental to creating a multiple-choice question in a survey. They are nominal, ordinal, interval, and ratio measurement scales without the fundamentals of which no multiple-choice questions can be created. Hence, it is crucial to understand these measurement levels to develop a robust survey.

Use of different question types

To conduct quantitative research, close-ended questions must be used in a survey. They can be a mix of multiple question types, including multiple-choice questions like semantic differential scale questions , rating scale questions , etc.

Survey Distribution and Survey Data Collection

In the above, we have seen the process of building a survey along with the research design to conduct primary quantitative research. Survey distribution to collect data is the other important aspect of the survey process. There are different ways of survey distribution. Some of the most commonly used methods are:

  • Email: Sending a survey via email is the most widely used and effective survey distribution method. This method’s response rate is high because the respondents know your brand. You can use the QuestionPro email management feature to send out and collect survey responses.
  • Buy respondents: Another effective way to distribute a survey and conduct primary quantitative research is to use a sample. Since the respondents are knowledgeable and are on the panel by their own will, responses are much higher.
  • Embed survey on a website: Embedding a survey on a website increases a high number of responses as the respondent is already in close proximity to the brand when the survey pops up.
  • Social distribution: Using social media to distribute the survey aids in collecting a higher number of responses from the people that are aware of the brand.
  • QR code: QuestionPro QR codes store the URL for the survey. You can print/publish this code in magazines, signs, business cards, or on just about any object/medium.
  • SMS survey: The SMS survey is a quick and time-effective way to collect a high number of responses.
  • Offline Survey App: The QuestionPro App allows users to circulate surveys quickly, and the responses can be collected both online and offline.

Survey example

An example of a survey is a short customer satisfaction (CSAT) survey that can quickly be built and deployed to collect feedback about what the customer thinks about a brand and how satisfied and referenceable the brand is.

Using polls for primary quantitative research

Polls are a method to collect feedback using close-ended questions from a sample. The most commonly used types of polls are election polls and exit polls . Both of these are used to collect data from a large sample size but using basic question types like multiple-choice questions.

C. Data Analysis Techniques

The third aspect of primary quantitative research design is data analysis . After collecting raw data, there must be an analysis of this data to derive statistical inferences from this research. It is important to relate the results to the research objective and establish the statistical relevance of the results.

Remember to consider aspects of research that were not considered for the data collection process and report the difference between what was planned vs. what was actually executed.

It is then required to select precise Statistical Analysis Methods , such as SWOT, Conjoint, Cross-tabulation, etc., to analyze the quantitative data.

  • SWOT analysis: SWOT Analysis stands for the acronym of Strengths, Weaknesses, Opportunities, and Threat analysis. Organizations use this statistical analysis technique to evaluate their performance internally and externally to develop effective strategies for improvement.
  • Conjoint Analysis: Conjoint Analysis is a market analysis method to learn how individuals make complicated purchasing decisions. Trade-offs are involved in an individual’s daily activities, and these reflect their ability to decide from a complex list of product/service options.
  • Cross-tabulation: Cross-tabulation is one of the preliminary statistical market analysis methods which establishes relationships, patterns, and trends within the various parameters of the research study.
  • TURF Analysis: TURF Analysis , an acronym for Totally Unduplicated Reach and Frequency Analysis, is executed in situations where the reach of a favorable communication source is to be analyzed along with the frequency of this communication. It is used for understanding the potential of a target market.

Inferential statistics methods such as confidence interval, the margin of error, etc., can then be used to provide results.

Secondary Quantitative Research Methods

Secondary quantitative research or desk research is a research method that involves using already existing data or secondary data. Existing data is summarized and collated to increase the overall effectiveness of the research.

This research method involves collecting quantitative data from existing data sources like the internet, government resources, libraries, research reports, etc. Secondary quantitative research helps to validate the data collected from primary quantitative research and aid in strengthening or proving, or disproving previously collected data.

The following are five popularly used secondary quantitative research methods:

  • Data available on the internet: With the high penetration of the internet and mobile devices, it has become increasingly easy to conduct quantitative research using the internet. Information about most research topics is available online, and this aids in boosting the validity of primary quantitative data.
  • Government and non-government sources: Secondary quantitative research can also be conducted with the help of government and non-government sources that deal with market research reports. This data is highly reliable and in-depth and hence, can be used to increase the validity of quantitative research design.
  • Public libraries: Now a sparingly used method of conducting quantitative research, it is still a reliable source of information, though. Public libraries have copies of important research that was conducted earlier. They are a storehouse of valuable information and documents from which information can be extracted.
  • Educational institutions: Educational institutions conduct in-depth research on multiple topics, and hence, the reports that they publish are an important source of validation in quantitative research.
  • Commercial information sources: Local newspapers, journals, magazines, radio, and TV stations are great sources to obtain data for secondary quantitative research. These commercial information sources have in-depth, first-hand information on market research, demographic segmentation, and similar subjects.

Quantitative Research Examples

Some examples of quantitative research are:

  • A customer satisfaction template can be used if any organization would like to conduct a customer satisfaction (CSAT) survey . Through this kind of survey, an organization can collect quantitative data and metrics on the goodwill of the brand or organization in the customer’s mind based on multiple parameters such as product quality, pricing, customer experience, etc. This data can be collected by asking a net promoter score (NPS) question , matrix table questions, etc. that provide data in the form of numbers that can be analyzed and worked upon.
  • Another example of quantitative research is an organization that conducts an event, collecting feedback from attendees about the value they see from the event. By using an event survey , the organization can collect actionable feedback about the satisfaction levels of customers during various phases of the event such as the sales, pre and post-event, the likelihood of recommending the organization to their friends and colleagues, hotel preferences for the future events and other such questions.

What are the Advantages of Quantitative Research?

There are many advantages to quantitative research. Some of the major advantages of why researchers use this method in market research are:

advantages-of-quantitative-research

Collect Reliable and Accurate Data:

Quantitative research is a powerful method for collecting reliable and accurate quantitative data. Since data is collected, analyzed, and presented in numbers, the results obtained are incredibly reliable and objective. Numbers do not lie and offer an honest and precise picture of the conducted research without discrepancies. In situations where a researcher aims to eliminate bias and predict potential conflicts, quantitative research is the method of choice.

Quick Data Collection:

Quantitative research involves studying a group of people representing a larger population. Researchers use a survey or another quantitative research method to efficiently gather information from these participants, making the process of analyzing the data and identifying patterns faster and more manageable through the use of statistical analysis. This advantage makes quantitative research an attractive option for projects with time constraints.

Wider Scope of Data Analysis:

Quantitative research, thanks to its utilization of statistical methods, offers an extensive range of data collection and analysis. Researchers can delve into a broader spectrum of variables and relationships within the data, enabling a more thorough comprehension of the subject under investigation. This expanded scope is precious when dealing with complex research questions that require in-depth numerical analysis.

Eliminate Bias:

One of the significant advantages of quantitative research is its ability to eliminate bias. This research method leaves no room for personal comments or the biasing of results, as the findings are presented in numerical form. This objectivity makes the results fair and reliable in most cases, reducing the potential for researcher bias or subjectivity.

In summary, quantitative research involves collecting, analyzing, and presenting quantitative data using statistical analysis. It offers numerous advantages, including the collection of reliable and accurate data, quick data collection, a broader scope of data analysis, and the elimination of bias, making it a valuable approach in the field of research. When considering the benefits of quantitative research, it’s essential to recognize its strengths in contrast to qualitative methods and its role in collecting and analyzing numerical data for a more comprehensive understanding of research topics.

Best Practices to Conduct Quantitative Research

Here are some best practices for conducting quantitative research:

Tips to conduct quantitative research

  • Differentiate between quantitative and qualitative: Understand the difference between the two methodologies and apply the one that suits your needs best.
  • Choose a suitable sample size: Ensure that you have a sample representative of your population and large enough to be statistically weighty.
  • Keep your research goals clear and concise: Know your research goals before you begin data collection to ensure you collect the right amount and the right quantity of data.
  • Keep the questions simple: Remember that you will be reaching out to a demographically wide audience. Pose simple questions for your respondents to understand easily.

Quantitative Research vs Qualitative Research

Quantitative research and qualitative research are two distinct approaches to conducting research, each with its own set of methods and objectives. Here’s a comparison of the two:

quantitative research titles with authors

Quantitative Research

  • Objective: The primary goal of quantitative research is to quantify and measure phenomena by collecting numerical data. It aims to test hypotheses, establish patterns, and generalize findings to a larger population.
  • Data Collection: Quantitative research employs systematic and standardized approaches for data collection, including techniques like surveys, experiments, and observations that involve predefined variables. It is often collected from a large and representative sample.
  • Data Analysis: Data is analyzed using statistical techniques, such as descriptive statistics, inferential statistics, and mathematical modeling. Researchers use statistical tests to draw conclusions and make generalizations based on numerical data.
  • Sample Size: Quantitative research often involves larger sample sizes to ensure statistical significance and generalizability.
  • Results: The results are typically presented in tables, charts, and statistical summaries, making them highly structured and objective.
  • Generalizability: Researchers intentionally structure quantitative research to generate outcomes that can be helpful to a larger population, and they frequently seek to establish causative connections.
  • Emphasis on Objectivity: Researchers aim to minimize bias and subjectivity, focusing on replicable and objective findings.

Qualitative Research

  • Objective: Qualitative research seeks to gain a deeper understanding of the underlying motivations, behaviors, and experiences of individuals or groups. It explores the context and meaning of phenomena.
  • Data Collection: Qualitative research employs adaptable and open-ended techniques for data collection, including methods like interviews, focus groups, observations, and content analysis. It allows participants to express their perspectives in their own words.
  • Data Analysis: Data is analyzed through thematic analysis, content analysis, or grounded theory. Researchers focus on identifying patterns, themes, and insights in the data.
  • Sample Size: Qualitative research typically involves smaller sample sizes due to the in-depth nature of data collection and analysis.
  • Results: Findings are presented in narrative form, often in the participants’ own words. Results are subjective, context-dependent, and provide rich, detailed descriptions.
  • Generalizability: Qualitative research does not aim for broad generalizability but focuses on in-depth exploration within a specific context. It provides a detailed understanding of a particular group or situation.
  • Emphasis on Subjectivity: Researchers acknowledge the role of subjectivity and the researcher’s influence on the Research Process . Participant perspectives and experiences are central to the findings.

Researchers choose between quantitative and qualitative research methods based on their research objectives and the nature of the research question. Each approach has its advantages and drawbacks, and the decision between them hinges on the particular research objectives and the data needed to address research inquiries effectively.

Quantitative research is a structured way of collecting and analyzing data from various sources. Its purpose is to quantify the problem and understand its extent, seeking results that someone can project to a larger population.

Companies that use quantitative rather than qualitative research typically aim to measure magnitudes and seek objectively interpreted statistical results. So if you want to obtain quantitative data that helps you define the structured cause-and-effect relationship between the research problem and the factors, you should opt for this type of research.

At QuestionPro , we have various Best Data Collection Tools and features to conduct investigations of this type. You can create questionnaires and distribute them through our various methods. We also have sample services or various questions to guarantee the success of your study and the quality of the collected data.

Quantitative research is a systematic and structured approach to studying phenomena that involves the collection of measurable data and the application of statistical, mathematical, or computational techniques for analysis.

Quantitative research is characterized by structured tools like surveys, substantial sample sizes, closed-ended questions, reliance on prior studies, data presented numerically, and the ability to generalize findings to the broader population.

The two main methods of quantitative research are Primary quantitative research methods, involving data collection directly from sources, and Secondary quantitative research methods, which utilize existing data for analysis.

1.Surveying to measure employee engagement with numerical rating scales. 2.Analyzing sales data to identify trends in product demand and market share. 4.Examining test scores to assess the impact of a new teaching method on student performance. 4.Using website analytics to track user behavior and conversion rates for an online store.

1.Differentiate between quantitative and qualitative approaches. 2.Choose a representative sample size. 3.Define clear research goals before data collection. 4.Use simple and easily understandable survey questions.

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IMAGES

  1. WRITING THE QUANTITATIVE RESEARCH TITLE

    quantitative research titles with authors

  2. Examples of quantitative research titles

    quantitative research titles with authors

  3. Examples of quantitative research titles

    quantitative research titles with authors

  4. Examples of quantitative research titles

    quantitative research titles with authors

  5. Examples of quantitative research titles

    quantitative research titles with authors

  6. Examples of quantitative research titles

    quantitative research titles with authors

VIDEO

  1. Understanding Quantitative and Qualitative Research Method

  2. What Quantitative Research Is

  3. Quantitative Research

  4. SAMPLE QUANTITATIVE RESEARCH TITLES FOR ABM #researchtitle #quantitativeresearch #abm

  5. Research Titles-Quantitative Research for ABM #shorts #shortvideo

  6. Quantitative Research Methods. #researchmethods #socioclasses #sociology

COMMENTS

  1. 500+ Quantitative Research Titles and Topics

    Quantitative research involves collecting and analyzing numerical data to identify patterns, trends, and relationships among variables. This method is widely used in social sciences, psychology, economics, and other fields where researchers aim to understand human behavior and phenomena through statistical analysis.

  2. 100+ Best Quantitative Research Topics For Students In 2023

    Quantitative research is a common approach in the natural and social sciences, like marketing, business, sociology, chemistry, biology, economics, and psychology. So, if you are fond of statistics and figures, a quantitative research title would be an excellent option for your research proposal or project.

  3. A Practical Guide to Writing Quantitative and Qualitative Research

    INTRODUCTION. Scientific research is usually initiated by posing evidenced-based research questions which are then explicitly restated as hypotheses.1,2 The hypotheses provide directions to guide the study, solutions, explanations, and expected results.3,4 Both research questions and hypotheses are essentially formulated based on conventional theories and real-world processes, which allow the ...

  4. Quantitative Methods authors/titles recent submissions

    Quantitative Methods Authors and titles for recent submissions. Thu, 25 Jan 2024; Wed, 24 Jan 2024; Tue, 23 Jan 2024; Mon, 22 Jan 2024; Fri, 19 Jan 2024 ... Title: Ready for climate change? The importance of adaptive thermoregulatory flexibility for the Malagasy bat species Triaenops menamena Authors: Sina Remmers.

  5. Advances in quantitative research within the psychological sciences

    Edited by. EDITORIAL. Advances in Quantitative Research Within the Psychological Sciences. Sarah Depaoli, Stephanie Agtarap, Andrew Young Choi, Kathleen M. Coburn, Jing Yu. Author Affiliations. Sarah Depaoli. Department of Psychological Sciences, University of California, Merced. Stephanie Agtarap. Department of Psychiatry, University of ...

  6. What Is Quantitative Research?

    Revised on June 22, 2023. Quantitative research is the process of collecting and analyzing numerical data. It can be used to find patterns and averages, make predictions, test causal relationships, and generalize results to wider populations. Quantitative research is the opposite of qualitative research, which involves collecting and analyzing ...

  7. Quantitative Methods

    Quantitative methods emphasize objective measurements and the statistical, mathematical, or numerical analysis of data collected through polls, questionnaires, and surveys, or by manipulating pre-existing statistical data using computational techniques.Quantitative research focuses on gathering numerical data and generalizing it across groups of people or to explain a particular phenomenon.

  8. What is Quantitative Research? Definition, Methods, Types, and Examples

    Quantitative research is the process of collecting and analyzing numerical data to describe, predict, or control variables of interest. This type of research helps in testing the causal relationships between variables, making predictions, and generalizing results to wider populations. The purpose of quantitative research is to test a predefined ...

  9. A Quick Guide to Quantitative Research in the Social Sciences

    The text provides a brief overview of quantitative research topics that is geared towards research in the fields of education, sociology, business, and nursing. ... charts, and examples throughout the text. I would suggest the author also provides a complete research proposal at the end of Section 3 (page 10) and a comprehensive research study ...

  10. PDF Introduction to quantitative research

    Mixed-methods research is a flexible approach, where the research design is determined by what we want to find out rather than by any predetermined epistemological position. In mixed-methods research, qualitative or quantitative components can predominate, or both can have equal status. 1.4. Units and variables.

  11. Quantitative Research

    Quantitative research methods are concerned with the planning, design, and implementation of strategies to collect and analyze data. Descartes, the seventeenth-century philosopher, suggested that how the results are achieved is often more important than the results themselves, as the journey taken along the research path is a journey of discovery. . High-quality quantitative research is ...

  12. Quantitative Research

    Here are some key characteristics of quantitative research: Numerical data: Quantitative research involves collecting numerical data through standardized methods such as surveys, experiments, and observational studies. This data is analyzed using statistical methods to identify patterns and relationships.

  13. Writing the title and abstract for a research paper: Being concise

    Table 1 gives a checklist/useful tips for drafting a good title for a research paper.[1,2,3,4,5,6,12] Table 2 presents some of the titles used by the author of this article in his earlier research papers, and the appropriateness of the titles has been commented upon. As an individual exercise, the reader may try to improvise upon the titles ...

  14. Quantitative and Qualitative Research

    Social scientists are concerned with the study of people. Quantitative research is a way to learn about a particular group of people, known as a sample population. Using scientific inquiry, quantitative research relies on data that are observed or measured to examine questions about the sample population. Allen, M. (2017). The SAGE encyclopedia ...

  15. How to appraise quantitative research

    Title, keywords and the authors. The title of a paper should be clear and give a good idea of the subject area. The title should not normally exceed 15 words 2 and should attract the attention of the reader. 3 The next step is to review the key words. These should provide information on both the ideas or concepts discussed in the paper and the ...

  16. Quantitative Research

    Introduction. Quantitative research, in contrast to qualitative research, deals with data that are numerical or that can be converted into numbers. The basic methods used to investigate numerical data are called 'statistics'. Statistical techniques are concerned with the organisation, analysis, interpretation and presentation of numerical data.

  17. Quantitative Methods

    Definition. Quantitative method is the collection and analysis of numerical data to answer scientific research questions. Quantitative method is used to summarize, average, find patterns, make predictions, and test causal associations as well as generalizing results to wider populations.

  18. How to write the title for a quantitative research?

    To write a good title for a quantitative paper, you should follow these steps: List down the following items: The most important key words/concepts in your study. The methodology used. The samples/areas studied. Your most important finding. Draft a title that includes all the items you've listed (if you wish, do so in a sentence format).

  19. Writing Quantitative Research Studies

    The title of a quantitative study should ideally inform the population that it addresses the type of research design/methodology and the key question that the study is answering. These are useful aspects that inform regarding the generalizability of the study, novelty in research idea or methodology, and the relevance of the topic for the readers.

  20. Recent quantitative research on determinants of health in high ...

    Background Identifying determinants of health and understanding their role in health production constitutes an important research theme. We aimed to document the state of recent multi-country research on this theme in the literature. Methods We followed the PRISMA-ScR guidelines to systematically identify, triage and review literature (January 2013—July 2019). We searched for studies that ...

  21. What is Quantitative Research?

    Quantitative research is the methodology which researchers use to test theories about people's attitudes and behaviors based on numerical and statistical evidence. Researchers sample a large number of users (e.g., through surveys) to indirectly obtain measurable, bias-free data about users in relevant situations.

  22. Quantitative Research: What It Is, Practices & Methods

    Quantitative research involves analyzing and gathering numerical data to uncover trends, calculate averages, evaluate relationships, and derive overarching insights. It's used in various fields, including the natural and social sciences. Quantitative data analysis employs statistical techniques for processing and interpreting numeric data.

  23. Qualitative vs. Quantitative Research

    When collecting and analyzing data, quantitative research deals with numbers and statistics, while qualitative research deals with words and meanings. Both are important for gaining different kinds of knowledge. Quantitative research. Quantitative research is expressed in numbers and graphs. It is used to test or confirm theories and assumptions.