persuasive speech counter argument

How to Write an Effective Persuasive Speech Outline: 5 Key Elements

• The Speaker Lab
• April 14, 2024

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If you’re a speaker, you are probably well familiar with the path from initial speech drafts to the day you actually present. By its nature, speech delivery is a journey filled with obstacles, yet it’s simultaneously an adventure in persuasion. With a well-crafted persuasive speech outline , you can do more than just present facts and figures to your audience. You can weave them into a narrative that captivates, convinces, and converts.

A meticulously planned persuasive speech outline isn’t just helpful; it’s essential. Crafting this blueprint carefully lets you deliver your message more effectively, making sure each point lands with the impact you’re aiming for. To help you achieve this impact, we have some tips and tricks for you to try.

Writing an Effective Persuasive Speech Outline

When we talk about persuasive speeches , we’re diving into the art of convincing others to see things from a certain point of view. Your speech is your one shot to grab attention, build your case, and inspire action. Your secret weapon for achieving this is your speech outline. In your speech outline, you want to touch on several key elements.

• Pick your fight: Start by zeroing in on what you really want to change or influence with this speech.
• Support your claim with evidence: Identify those key points that back up your stance to appeal to your audience’s rational side .
• The emotional hook: Weave in stories or facts that hit home emotionally .
• Avoid the kitchen sink approach: Don’t throw everything at them hoping something sticks. Be selective and strategic with the info you share.
• Nail that closer: Your conclusion isn’t just goodbye; it’s where you charge your audience with a call to action.

These elements form the backbone of your persuasive speech. By including these in your talk’s outline, you can’t go wrong.

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Establishing Your Main Objective and Structuring Your Points

Now that you have a general idea of what goes into a persuasive speech outline, let’s break a couple of these pieces down and look at them a little more closely.

Identifying the Purpose of Your Persuasive Speech

When writing your speech, you first need to nail down why you’re doing this in the first place. In other words, identify your main objective. After all, choosing to speak up isn’t merely about the desire to express oneself; it’s deeply rooted in understanding the effect you hope your discourse will unleash. Do you hope to sway opinions towards the belief that animal experimentation is a relic of the past? Or perhaps persuade them that social media does more good than harm? Whatever your cause, identifying your main objective will help keep you on track and avoid rambling.

Organizing Key Points for Maximum Impact

Once you’ve determined what you want to persuade your audience of, you can start building your argument. Specifically, you can determine your key points. Key points support your position on a topic, proving to your audience that you have actual reasons for taking your position.

To pack the most punch, arrange these key points in a logical order. Consider how you might connect your key points. Are there some that can be grouped together? The flow of your argument matters just as much as the argument itself, and a disjointed argument won’t do anyone any favors. As you organize your key points, consider these tips:

• Lead with strength, but don’t throw all your cards out at once.
• Build upon each point; important transitions between them can make or break audience engagement.
• Finish strong by tying back everything to the emotional chord you struck at the beginning.

Nailing these steps will ensure that when you speak, your message doesn’t just echo—it resonates.

Selecting Compelling Topics for Your Persuasive Speeches

Let’s face it, picking the right topic for your persuasive speech outline is half the battle. But what makes a topic not just good, but great? First off, it needs to spark interest, both yours and your audience’s. If you’re not fired up about it, chances are they won’t be either. Second, make sure the topic is something relevant. It should resonate with your listeners’ experiences or touch on their concerns and aspirations. Lastly, your topic has to be something you can research and back up with solid facts and expert opinions.

For ideas to get you started, check out a variety of speech topics here .

Enhancing Persuasion Through Rhetorical Appeals

The art of persuasion is something that’s been studied since ancient Greece. Back then, Greek philosopher Aristotle came up with the three rhetorical appeals . Each one described a different way of convincing your audience of your position. Together, these appeals help you form a rock-strong argument, making them worth learning.

Building Credibility with Ethos

To get people on your side, you first need to win their trust. That’s where ethos comes into play. Demonstrating to your listeners that you’re both trustworthy and deserving of their attention hinges on transparency about your qualifications, genuine self, and the wisdom gained from occasional setbacks. Letting folks know why they should listen can make all the difference.

Connecting with the Audience Through Pathos

At some point, we’ve all been moved by a story or an ad because it hit right in the feels. That sort of emotional appeal is called pathos , and it’s powerful stuff. If you want people really invested in what you’re saying, then be sure to use this appeal in your presentation. To harness the power of pathos, try telling a story , especially one your audience can relate to. The key is authenticity—sharing true experiences resonates more than anything fabricated ever could.

Strengthening Arguments with Logos

Last but not least, we have logos, our logical appeal. Oftentimes, this logical appeal entails facts and data points, which are used to back up what you’re selling, turning skeptics into believers. But just because you’re listing facts and figures doesn’t mean this part has to be boring. To keep your audience engaged, craft persuasive narratives and then ground them in robust proof. Giving your story to go with your numbers doesn’t just help keep them engaged, it also helps the information stick.

The Importance of Supporting Evidence and Counterarguments

In your persuasive speech outline, you need to note compelling evidence for each key point. In addition, you’ll want to address opposing views.

Gathering and Presenting Convincing Evidence

No matter how trustworthy you seem, or how compelling your stories are, most people need tangible proof. That’s where concrete evidence steps into the spotlight. To fortify your argument and boost its believability, sprinkle in a mix of hard data, customer stories, numerical evidence, and endorsements from authorities. To illustrate this data for your audience, you may find it helpful to create a slideshow . Supporting every assertion with research is an essential part of any persuasive speech. Without it, arguments inevitably sound flimsy and unconvincing.

Addressing Opposing Views Effectively

Although it may seem counterintuitive, address counter-arguments head-on in your persuasive speech outline. It might feel like walking into enemy territory but it actually strengthens your own argument. By acknowledging opposing views, you’re showing that not only do you know what they are, but also that they don’t scare you.

When you address these counter-arguments, demonstrate your understanding. Again, this is where your good research skills are going to come in handy. Present the facts, and ditch biased explanations. In other words, don’t mock or belittle the other side’s viewpoint or you’ll undermine your own trustworthiness. Instead, explain opposing viewpoints with neutrality.

Adopting this strategy not only neutralizes possible objections but also enhances your stance. Plus, this makes for an engaging dialogue between both sides of any debate, which keeps audience members hooked from start to finish.

In essence, tackling counter-arguments is less about winning over naysayers and more about enriching discussions around hot-button issues. At its core, persuasion isn’t just convincing folks; it’s sparking conversations worth having.

Crafting a Captivating Introduction and Conclusion

Now that you have the body of your persuasive speech outline, it’s time to talk beginning and end. To really hit your message home, you want to grab your audience’s attention at the beginning and call them to action at the end.

Creating an Engaging Hook to Capture Attention

The opening of your speech is where you need a good first impression. To hook your audience, consider starting with an intriguing question, a surprising fact, or even a short story related to your topic. Whatever route you choose, keep it interesting and concise, so that you can transition into the rest of your persuasive speech outline.

Concluding with a Strong Call to Action

Crafting strong conclusions is about leaving your readers feeling pumped and ready to jump into action. After all, if you’ve argued convincingly enough, your audience should be ready to act. To channel this energy, urge listeners towards specific actions. Here are some strategies:

• Suggest clear next steps: Don’t leave your audience hanging wondering what’s next. Give them concrete steps they can take immediately after reading.
• Create urgency: Why wait? Let folks know why now is the perfect time to act.
• Show benefits: Paint vivid pictures of how taking action will positively impact their lives or solve their problems.

With that captivating hook and a decisive call-to-action, you are one step closer to presenting an unforgettable speech.

Utilizing Monroe’s Motivated Sequence for Persuasive Structure

As you finish off your persuasive speech outline, you may be wondering how best to structure your speech. If that’s you, then Purdue University professor Alan H. Monroe has some answers. In his book “Monroe’s Principles of Speech,” the professor outlines Monroe’s Motivated Sequence, the best structure for persuasive speeches. Each step is broken down below.

Attention: Grabbing the Audience’s Focus

You’ve got something important to say. But first, you need them to listen. Start with a bang. Throwing out a shocking truth, posing a thought-provoking query, or sharing an enthralling tale could work magic in grabbing their attention. It’s all about making heads turn and ears perk up.

Need: Highlighting the Issue at Hand

Now that they’re listening, show them there’s a gaping hole in their lives that only your message can fill. Paint a vivid picture of the problem your speech addresses.

Satisfaction: Proposing a Solution

This is where you come in as the hero with a plan. Introduce your solution clearly and convincingly. How does it patch things up? Why does it outshine merely applying quick fixes to deep-rooted issues? Give your audience hope.

Visualization: Helping the Audience Visualize Benefits

Show them life on the other side of adopting your idea or product—brighter, easier, better. Use vivid imagery and relatable scenarios so they can see themselves reaping those benefits firsthand.

Action: Encouraging Audience Action

Last step: nudge them from “maybe” to “yes.” Make this part irresistible by being clear about what action they should take next—and why now’s the time to act. Whether signing up, voting, or changing behavior, make sure they know how easy taking that first step can be.

Learn more about Monroe’s Motivated Sequence here .

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Overcoming Public Speaking Fears for Effective Delivery

Let’s face it, the thought of public speaking can turn even the most confident folks into a bundle of nerves. But hey, you’ve got this. Dive into these expert strategies and you’ll find yourself delivering speeches like a seasoned orator in no time.

Techniques to Build Confidence in Public Speaking

If you’re feeling nervous on the big day, these three techniques are perfect for you. Take a look!

• Breathe: Deep breathing is your secret weapon against those pesky nerves. It tells your brain that everything is going to be okay.
• Pose like a superhero: Stand tall and strike a power pose before you go on stage. This isn’t just fun; science backs it up as a confidence booster .
• Kick perfectionism to the curb: Aim for connection with your audience, not perfection. Mistakes make you human and more relatable.

The goal here is to calm yourself enough to be able to deliver your persuasive speech outline with confidence. Even if you still feel a little nervous, you can still present an awesome speech. You just don’t want those nerves running the show.

Practicing Your Speech for Perfect Execution

If you know that you tend to get nervous when public speaking, then you don’t want to be running through you speech for the first time on the big day. Instead, practice beforehand using these techniques.

• The mirror is your friend: Practice in front of a mirror to catch any odd gestures or facial expressions.
• Vary your voice: As you deliver your speech, let your voice rise and fall to match what you’re sharing. Avoid speaking in a monotone.
• Say no to memorization: Rather than memorizing every word, learn key points by heart. You want to sound natural out there.

Remembering these steps won’t just help you tackle public speaking fear, but will also polish those all-important public speaking skills .

Once you’ve honed the skills you need to write a persuasive speech outline, the only thing left to do is to get out there and practice them. So take the rhetorical appeals—ethos, logos, and pathos—and practice weaving each element into your speech. Or take Monroe’s Motivated Sequence and work on structuring your outline accordingly.

Prepare well and when you hit the stage, you have not just a well-prepared persuasive speech outline, but also the power to alter perspectives, challenge the status quo, or even change lives.

• Last Updated: April 11, 2024

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Counterarguments

A counterargument involves acknowledging standpoints that go against your argument and then re-affirming your argument. This is typically done by stating the opposing side’s argument, and then ultimately presenting your argument as the most logical solution. The counterargument is a standard academic move that is used in argumentative essays because it shows the reader that you are capable of understanding and respecting multiple sides of an argument.

Counterargument in two steps

Respectfully acknowledge evidence or standpoints that differ from your argument.

Refute the stance of opposing arguments, typically utilizing words like “although” or “however.”

In the refutation, you want to show the reader why your position is more correct than the opposing idea.

Where to put a counterargument

Can be placed within the introductory paragraph to create a contrast for the thesis statement.

May consist of a whole paragraph that acknowledges the opposing view and then refutes it.

• Can be one sentence acknowledgements of other opinions followed by a refutation.

Why use a counterargument?

Some students worry that using a counterargument will take away from their overall argument, but a counterargument may make an essay more persuasive because it shows that the writer has considered multiple sides of the issue. Barnet and Bedau (2005) propose that critical thinking is enhanced through imagining both sides of an argument. Ultimately, an argument is strengthened through a counterargument.

Examples of the counterargument structure

• Argument against smoking on campus:  Admittedly, many students would like to smoke on campus. Some people may rightly argue that if smoking on campus is not illegal, then it should be permitted; however, second-hand smoke may cause harm to those who have health issues like asthma, possibly putting them at risk.
• Argument against animal testing:  Some people argue that using animals as test subjects for health products is justifiable. To be fair, animal testing has been used in the past to aid the development of several vaccines, such as small pox and rabies. However, animal testing for beauty products causes unneeded pain to animals. There are alternatives to animal testing. Instead of using animals, it is possible to use human volunteers. Additionally, Carl Westmoreland (2006) suggests that alternative methods to animal research are being developed; for example, researchers are able to use skin constructed from cells to test cosmetics. If alternatives to animal testing exist, then the practice causes unnecessary animal suffering and should not be used.

Harvey, G. (1999). Counterargument. Retrieved from writingcenter.fas.harvard.edu/pages/counter- argument

Westmoreland, C. (2006; 2007). “Alternative Tests and the 7th Amendment to the Cosmetics Directive.” Hester, R. E., & Harrison, R. M. (Ed.) Alternatives to animal testing (1st Ed.). Cambridge: Royal Society of Chemistry.

Barnet, S., Bedau, H. (Eds.). (2006). Critical thinking, reading, and writing . Boston, MA: Bedford/St. Martin’s.

Contributor: Nathan Lachner

When you write an academic essay, you make an argument: you propose a thesis and offer some reasoning, using evidence, that suggests why the thesis is true. When you counter-argue, you consider a possible argument  against  your thesis or some aspect of your reasoning. This is a good way to test your ideas when drafting, while you still have time to revise them. And in the finished essay, it can be a persuasive and (in both senses of the word) disarming tactic. It allows you to anticipate doubts and pre-empt objections that a skeptical reader might have; it presents you as the kind of person who weighs alternatives before arguing for one, who confronts difficulties instead of sweeping them under the rug, who is more interested in discovering the truth than winning a point.

Not every objection is worth entertaining, of course, and you shouldn't include one just to include one. But some imagining of other views, or of resistance to one's own, occurs in most good essays. And instructors are glad to encounter counterargument in student papers, even if they haven't specifically asked for it.

The Turn Against

Counterargument in an essay has two stages: you turn against your argument to challenge it and then you turn back to re-affirm it. You first imagine a skeptical reader, or cite an actual source, who might resist your argument by pointing out

• a problem with your demonstration, e.g., that a different conclusion could be drawn from the same facts, a key assumption is unwarranted, a key term is used unfairly, certain evidence is ignored or played down;
• one or more disadvantages or practical drawbacks to what you propose;
• an alternative explanation or proposal that makes more sense.

You introduce this turn against with a phrase like  One might object here that...  or  It might seem that...  or  It's true that...  or  Admittedly,...  or  Of course,...  or with an anticipated challenging question:  But how...?  or  But why...?  or  But isn't this just...?  or  But if this is so, what about...?  Then you state the case against yourself as briefly but as clearly and forcefully as you can, pointing to evidence where possible. (An obviously feeble or perfunctory counterargument does more harm than good.)

The Turn Back

Your return to your own argument—which you announce with a  but, yet, however, nevertheless or still —must likewise involve careful reasoning, not a flippant (or nervous) dismissal. In reasoning about the proposed counterargument, you may

• refute it, showing why it is mistaken—an apparent but not real problem;
• acknowledge its validity or plausibility, but suggest why on balance it's relatively less important or less likely than what you propose, and thus doesn't overturn it;
• concede its force and complicate your idea accordingly—restate your thesis in a more exact, qualified, or nuanced way that takes account of the objection, or start a new section in which you consider your topic in light of it. This will work if the counterargument concerns only an aspect of your argument; if it undermines your whole case, you need a new thesis.

Where to Put a Counterargument

Counterargument can appear anywhere in the essay, but it most commonly appears

• as part of your introduction—before you propose your thesis—where the existence of a different view is the motive for your essay, the reason it needs writing;
• as a section or paragraph just after your introduction, in which you lay out the expected reaction or standard position before turning away to develop your own;
• as a quick move within a paragraph, where you imagine a counterargument not to your main idea but to the sub-idea that the paragraph is arguing or is about to argue;
• as a section or paragraph just before the conclusion of your essay, in which you imagine what someone might object to what you have argued.

But watch that you don't overdo it. A turn into counterargument here and there will sharpen and energize your essay, but too many such turns will have the reverse effect by obscuring your main idea or suggesting that you're ambivalent.

Counterargument in Pre-Writing and Revising

Good thinking constantly questions itself, as Socrates observed long ago. But at some point in the process of composing an essay, you need to switch off the questioning in your head and make a case. Having such an inner conversation during the drafting stage, however, can help you settle on a case worth making. As you consider possible theses and begin to work on your draft, ask yourself how an intelligent person might plausibly disagree with you or see matters differently. When you can imagine an intelligent disagreement, you have an arguable idea.

And, of course, the disagreeing reader doesn't need to be in your head: if, as you're starting work on an essay, you ask a few people around you what  they  think of topic X (or of your idea about X) and keep alert for uncongenial remarks in class discussion and in assigned readings, you'll encounter a useful disagreement somewhere. Awareness of this disagreement, however you use it in your essay, will force you to sharpen your own thinking as you compose. If you come to find the counterargument truer than your thesis, consider making  it  your thesis and turning your original thesis into a counterargument. If you manage to draft an essay  without  imagining a counterargument, make yourself imagine one before you revise and see if you can integrate it.

Gordon Harvey (adapted from The Academic Essay: A Brief Anatomy), for the Writing Center at Harvard University

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Counter Argument

One way to strengthen your argument and demonstrate a comprehensive understanding of the issue you are discussing is to anticipate and address counter arguments, or objections. By considering opposing views, you show that you have thought things through, and you dispose of some of the reasons your audience might have for not accepting your argument. Ask yourself what someone who disagrees with you might say in response to each of the points you’ve made or about your position as a whole.

If you can’t immediately imagine another position, here are some strategies to try:

• Do some research. It may seem to you that no one could possibly disagree with the position you are taking, but someone probably has. Look around to see what stances people have and do take on the subject or argument you plan to make, so that you know what environment you are addressing.
• Talk with a friend or with your instructor. Another person may be able to play devil’s advocate and suggest counter arguments that haven’t occurred to you.
• Consider each of your supporting points individually. Even if you find it difficult to see why anyone would disagree with your central argument, you may be able to imagine more easily how someone could disagree with the individual parts of your argument. Then you can see which of these counter arguments are most worth considering. For example, if you argued “Cats make the best pets. This is because they are clean and independent,” you might imagine someone saying “Cats do not make the best pets. They are dirty and demanding.”

Once you have considered potential counter arguments, decide how you might respond to them: Will you concede that your opponent has a point but explain why your audience should nonetheless accept your argument? Or will you reject the counterargument and explain why it is mistaken? Either way, you will want to leave your reader with a sense that your argument is stronger than opposing arguments.

Two strategies are available to incorporate counter arguments into your essay:

Refutation:

Refutation seeks to disprove opposing arguments by pointing out their weaknesses. This approach is generally most effective if it is not hostile or sarcastic; with methodical, matter-of-fact language, identify the logical, theoretical, or factual flaws of the opposition.

For example, in an essay supporting the reintroduction of wolves into western farmlands, a writer might refute opponents by challenging the logic of their assumptions:

Although some farmers have expressed concern that wolves might pose a threat to the safety of sheep, cattle, or even small children, their fears are unfounded. Wolves fear humans even more than humans fear wolves and will trespass onto developed farmland only if desperate for food. The uninhabited wilderness that will become the wolves’ new home has such an abundance of food that there is virtually no chance that these shy animals will stray anywhere near humans.

Here, the writer acknowledges the opposing view (wolves will endanger livestock and children) and refutes it (the wolves will never be hungry enough to do so).

Accommodation:

Accommodation acknowledges the validity of the opposing view, but argues that other considerations outweigh it. In other words, this strategy turns the tables by agreeing (to some extent) with the opposition.

For example, the writer arguing for the reintroduction of wolves might accommodate the opposing view by writing:

Critics of the program have argued that reintroducing wolves is far too expensive a project to be considered seriously at this time. Although the reintroduction program is costly, it will only become more costly the longer it is put on hold. Furthermore, wolves will help control the population of pest animals in the area, saving farmers money on extermination costs. Finally, the preservation of an endangered species is worth far more to the environment and the ecological movement than the money that taxpayers would save if this wolf relocation initiative were to be abandoned.

This writer acknowledges the opposing position (the program is too expensive), agrees (yes, it is expensive), and then argues that despite the expense the program is worthwhile.

Some Final Hints

Don’t play dirty. When you summarize opposing arguments, be charitable. Present each argument fairly and objectively, rather than trying to make it look foolish. You want to convince your readers that you have carefully considered all sides of the issues and that you are not simply attacking or caricaturing your opponents.

Sometimes less is more. It is usually better to consider one or two serious counter arguments in some depth, rather than to address every counterargument.

Keep an open mind. Be sure that your reply is consistent with your original argument. Careful consideration of counter arguments can complicate or change your perspective on an issue. There’s nothing wrong with adopting a different perspective or changing your mind, but if you do, be sure to revise your thesis accordingly.

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One way to build credibility in crafting persuasive arguments is to make use of possible well-reasoned objections to your argument. Sometimes when we spend so much time coming up with a persuasive argument, we tend to want to avoid even acknowledging its possible flaws, for fear of weakening our stance. We may just avoid bringing them up altogether in order to ensure the apparent solidity of our argument. Even when we decide to reckon with possible objections, we tend to rely on one primary method of including them—the paragraph right before the conclusion in a five-paragraph essay. This can feel boring if you’ve been doing it for a long time. The good news is, there are actually more options available to you, and you should make a decision about which to use based on your argument’s audience and purpose.

General Considerations

A counterargument is a type of rebuttal..

Rebuttals are your way of acknowledging and dealing with objections to your argument, and they can take two different forms:

• Refutations: Refutations are an often more confrontational form of rebuttal that work by targeting the weaknesses in a possible objection to your argument. Think of refutations as the more sophisticated and mature older sibling of, “that’s not true!” Generally, they work by pointing out weaknesses with the solidity or rationale of the objection’s claim itself (what the objector says about the argument) or of its evidence (the support offered for the claim).
• Counterarguments: Counterarguments are a more cooperative form of rebuttal . In counterarguments, a writer acknowledges the strengths or validity of someone else’s argument, but then makes a case for why their approach is still the best/most effective/most viable

Incorporating counterarguments helps you build your credibility as a writer.

Once you learn how to seek out possible objections or counters to your own arguments and incorporate them fairly, you increase your power to build credibility with your readers. Refutations can feel satisfying (“No, you’re just wrong!”), and there are certainly situations in which they are the best or only ethical approach. However, most of the time counterarguments bring your readers to your side more effectively. This is because they are empathetic and invitational by nature (“I can see where in situation XYZ, what you suggest would make the most sense; however, in this situation, my approach works best because ABC…”)

In Practice

Rebuttals: not just for the penultimate paragraph anymore.

Structurally, incorporating rebuttals can be done in a few ways:

• The tried and true paragraph or section before the conclusion that explicitly addresses possible objections by acknowledging and then dispatching with them;
• A possible objection and response with for each claim in the essay; or
• An entire argument can even be structured as a rebuttal to someone else’s argument.

Seek out opposing views

1. What reasonable claims have others made that contradict your argument? If you don’t know any, FIND SOME. (We promise: they exist.) Write them down in complete sentences.

a. Try writing a refutation to the claims. Is there any way in which the claims themselves are weak? Articulate them. Are there underlying assumptions behind the claims that might be faulty? Articulate them.

b. Try writing a counterargument to the claims. In what conditions might the claims others make be justified? How so? How is this instance different from those conditions? Why does your claim make more sense here and now? Is there anything you can incorporate from those claims to strengthen your own?

2. If you were to launch your own rebuttal to your argument, what would that look like? How would you then overcome that rebuttal?

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17.3 Organizing Persuasive Speeches

Learning objectives.

• Understand three common organizational patterns for persuasive speeches.
• Explain the steps utilized in Monroe’s motivated sequence.
• Explain the parts of a problem-cause-solution speech.
• Explain the process utilized in a comparative advantage persuasive speech.

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Previously in this text we discussed general guidelines for organizing speeches. In this section, we are going to look at three organizational patterns ideally suited for persuasive speeches: Monroe’s motivated sequence, problem-cause-solution, and comparative advantages.

Monroe’s Motivated Sequence

One of the most commonly cited and discussed organizational patterns for persuasive speeches is Alan H. Monroe’s motivated sequence. The purpose of Monroe’s motivated sequence is to help speakers “sequence supporting materials and motivational appeals to form a useful organizational pattern for speeches as a whole” (German et al., 2010).

While Monroe’s motivated sequence is commonly discussed in most public speaking textbooks, we do want to provide one minor caution. Thus far, almost no research has been conducted that has demonstrated that Monroe’s motivated sequence is any more persuasive than other structural patterns. In the only study conducted experimentally examining Monroe’s motivated sequence, the researchers did not find the method more persuasive, but did note that audience members found the pattern more organized than other methods (Micciche, Pryor, & Butler, 2000). We wanted to add this sidenote because we don’t want you to think that Monroe’s motivated sequence is a kind of magic persuasive bullet; the research simply doesn’t support this notion. At the same time, research does support that organized messages are perceived as more persuasive as a whole, so using Monroe’s motivated sequence to think through one’s persuasive argument could still be very beneficial.

Table 17.1 “Monroe’s Motivated Sequence” lists the basic steps of Monroe’s motivated sequence and the subsequent reaction a speaker desires from his or her audience.

Table 17.1 Monroe’s Motivated Sequence

The first step in Monroe’s motivated sequence is the attention step , in which a speaker attempts to get the audience’s attention. To gain an audience’s attention, we recommend that you think through three specific parts of the attention step. First, you need to have a strong attention-getting device. As previously discussed in Chapter 9 “Introductions Matter: How to Begin a Speech Effectively” , a strong attention getter at the beginning of your speech is very important. Second, you need to make sure you introduce your topic clearly. If your audience doesn’t know what your topic is quickly, they are more likely to stop listening. Lastly, you need to explain to your audience why they should care about your topic.

In the need step of Monroe’s motivated sequence, the speaker establishes that there is a specific need or problem. In Monroe’s conceptualization of need, he talks about four specific parts of the need: statement, illustration, ramification, and pointing. First, a speaker needs to give a clear and concise statement of the problem. This part of a speech should be crystal clear for an audience. Second, the speaker needs to provide one or more examples to illustrate the need. The illustration is an attempt to make the problem concrete for the audience. Next, a speaker needs to provide some kind of evidence (e.g., statistics, examples, testimony) that shows the ramifications or consequences of the problem. Lastly, a speaker needs to point to the audience and show exactly how the problem relates to them personally.

Satisfaction

In the third step of Monroe’s motivated sequence, the satisfaction step , the speaker sets out to satisfy the need or solve the problem. Within this step, Monroe (1935) proposed a five-step plan for satisfying a need:

• Explanation
• Theoretical demonstration
• Reference to practical experience
• Meeting objections

First, you need to clearly state the attitude, value, belief, or action you want your audience to accept. The purpose of this statement is to clearly tell your audience what your ultimate goal is.

Second, you want to make sure that you clearly explain to your audience why they should accept the attitude, value, belief, or action you proposed. Just telling your audience they should do something isn’t strong enough to actually get them to change. Instead, you really need to provide a solid argument for why they should accept your proposed solution.

Third, you need to show how the solution you have proposed meets the need or problem. Monroe calls this link between your solution and the need a theoretical demonstration because you cannot prove that your solution will work. Instead, you theorize based on research and good judgment that your solution will meet the need or solve the problem.

Fourth, to help with this theoretical demonstration, you need to reference practical experience, which should include examples demonstrating that your proposal has worked elsewhere. Research, statistics, and expert testimony are all great ways of referencing practical experience.

Lastly, Monroe recommends that a speaker respond to possible objections. As a persuasive speaker, one of your jobs is to think through your speech and see what counterarguments could be made against your speech and then rebut those arguments within your speech. When you offer rebuttals for arguments against your speech, it shows your audience that you’ve done your homework and educated yourself about multiple sides of the issue.

Visualization

The next step of Monroe’s motivated sequence is the visualization step , in which you ask the audience to visualize a future where the need has been met or the problem solved. In essence, the visualization stage is where a speaker can show the audience why accepting a specific attitude, value, belief, or behavior can positively affect the future. When helping people to picture the future, the more concrete your visualization is, the easier it will be for your audience to see the possible future and be persuaded by it. You also need to make sure that you clearly show how accepting your solution will directly benefit your audience.

According to Monroe, visualization can be conducted in one of three ways: positive, negative, or contrast (Monroe, 1935). The positive method of visualization is where a speaker shows how adopting a proposal leads to a better future (e.g., recycle, and we’ll have a cleaner and safer planet). Conversely, the negative method of visualization is where a speaker shows how not adopting the proposal will lead to a worse future (e.g., don’t recycle, and our world will become polluted and uninhabitable). Monroe also acknowledged that visualization can include a combination of both positive and negative visualization. In essence, you show your audience both possible outcomes and have them decide which one they would rather have.

The final step in Monroe’s motivated sequence is the action step , in which a speaker asks an audience to approve the speaker’s proposal. For understanding purposes, we break action into two distinct parts: audience action and approval. Audience action refers to direct physical behaviors a speaker wants from an audience (e.g., flossing their teeth twice a day, signing a petition, wearing seat belts). Approval, on the other hand, involves an audience’s consent or agreement with a speaker’s proposed attitude, value, or belief.

When preparing an action step, it is important to make sure that the action, whether audience action or approval, is realistic for your audience. Asking your peers in a college classroom to donate one thousand dollars to charity isn’t realistic. Asking your peers to donate one dollar is considerably more realistic. In a persuasive speech based on Monroe’s motivated sequence, the action step will end with the speech’s concluding device. As discussed elsewhere in this text, you need to make sure that you conclude in a vivid way so that the speech ends on a high point and the audience has a sense of energy as well as a sense of closure.

Now that we’ve walked through Monroe’s motivated sequence, let’s look at how you could use Monroe’s motivated sequence to outline a persuasive speech:

Specific Purpose: To persuade my classroom peers that the United States should have stronger laws governing the use of for-profit medical experiments.

Main Points:

• Attention: Want to make nine thousand dollars for just three weeks of work lying around and not doing much? Then be a human guinea pig. Admittedly, you’ll have to have a tube down your throat most of those three weeks, but you’ll earn three thousand dollars a week.
• Need: Every day many uneducated and lower socioeconomic-status citizens are preyed on by medical and pharmaceutical companies for use in for-profit medical and drug experiments. Do you want one of your family members to fall prey to this evil scheme?
• Satisfaction: The United States should have stronger laws governing the use of for-profit medical experiments to ensure that uneducated and lower-socioeconomic-status citizens are protected.
• Visualization: If we enact tougher experiment oversight, we can ensure that medical and pharmaceutical research is conducted in a way that adheres to basic values of American decency. If we do not enact tougher experiment oversight, we could find ourselves in a world where the lines between research subject, guinea pig, and patient become increasingly blurred.
• Action: In order to prevent the atrocities associated with for-profit medical and pharmaceutical experiments, please sign this petition asking the US Department of Health and Human Services to pass stricter regulations on this preying industry that is out of control.

This example shows how you can take a basic speech topic and use Monroe’s motivated sequence to clearly and easily outline your speech efficiently and effectively.

Table 17.2 “Monroe’s Motivated Sequence Checklist” also contains a simple checklist to help you make sure you hit all the important components of Monroe’s motivated sequence.

Table 17.2 Monroe’s Motivated Sequence Checklist

Problem-Cause-Solution

Another format for organizing a persuasive speech is the problem-cause-solution format. In this specific format, you discuss what a problem is, what you believe is causing the problem, and then what the solution should be to correct the problem.

Specific Purpose: To persuade my classroom peers that our campus should adopt a zero-tolerance policy for hate speech.

• Demonstrate that there is distrust among different groups on campus that has led to unnecessary confrontations and violence.
• Show that the confrontations and violence are a result of hate speech that occurred prior to the events.
• Explain how instituting a campus-wide zero-tolerance policy against hate speech could stop the unnecessary confrontations and violence.

In this speech, you want to persuade people to support a new campus-wide policy calling for zero-tolerance of hate speech. Once you have shown the problem, you then explain to your audience that the cause of the unnecessary confrontations and violence is prior incidents of hate speech. Lastly, you argue that a campus-wide zero-tolerance policy could help prevent future unnecessary confrontations and violence. Again, this method of organizing a speech is as simple as its name: problem-cause-solution.

Comparative Advantages

The final method for organizing a persuasive speech is called the comparative advantages speech format. The goal of this speech is to compare items side-by-side and show why one of them is more advantageous than the other. For example, let’s say that you’re giving a speech on which e-book reader is better: Amazon.com’s Kindle or Barnes and Nobles’ Nook. Here’s how you could organize this speech:

Specific Purpose: To persuade my audience that the Nook is more advantageous than the Kindle.

• The Nook allows owners to trade and loan books to other owners or people who have downloaded the Nook software, while the Kindle does not.
• The Nook has a color-touch screen, while the Kindle’s screen is black and grey and noninteractive.
• The Nook’s memory can be expanded through microSD, while the Kindle’s memory cannot be upgraded.

As you can see from this speech’s organization, the simple goal of this speech is to show why one thing has more positives than something else. Obviously, when you are demonstrating comparative advantages, the items you are comparing need to be functional equivalents—or, as the saying goes, you cannot compare apples to oranges.

Key Takeaways

• There are three common patterns that persuaders can utilize to help organize their speeches effectively: Monroe’s motivated sequence, problem-cause-solution, and comparative advantage. Each of these patterns can effectively help a speaker think through his or her thoughts and organize them in a manner that will be more likely to persuade an audience.
• Alan H. Monroe’s (1935) motivated sequence is a commonly used speech format that is used by many people to effectively organize persuasive messages. The pattern consists of five basic stages: attention, need, satisfaction, visualization, and action. In the first stage, a speaker gets an audience’s attention. In the second stage, the speaker shows an audience that a need exists. In the third stage, the speaker shows how his or her persuasive proposal could satisfy the need. The fourth stage shows how the future could be if the persuasive proposal is or is not adopted. Lastly, the speaker urges the audience to take some kind of action to help enact the speaker’s persuasive proposal.
• The problem-cause-solution proposal is a three-pronged speech pattern. The speaker starts by explaining the problem the speaker sees. The speaker then explains what he or she sees as the underlying causes of the problem. Lastly, the speaker proposes a solution to the problem that corrects the underlying causes.
• The comparative advantages speech format is utilized when a speaker is comparing two or more things or ideas and shows why one of the things or ideas has more advantages than the other(s).
• Create a speech using Monroe’s motivated sequence to persuade people to recycle.
• Create a speech using the problem-cause-solution method for a problem you see on your college or university campus.
• Create a comparative advantages speech comparing two brands of toothpaste.

German, K. M., Gronbeck, B. E., Ehninger, D., & Monroe, A. H. (2010). Principles of public speaking (17th ed.). Boston, MA: Allyn & Bacon, p. 236.

Micciche, T., Pryor, B., & Butler, J. (2000). A test of Monroe’s motivated sequence for its effects on ratings of message organization and attitude change. Psychological Reports, 86 , 1135–1138.

Monroe, A. H. (1935). Principles and types of speech . Chicago, IL: Scott Foresman.

Stand up, Speak out Copyright © 2016 by University of Minnesota is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

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Persuasive Speech Outline, with Examples

March 17, 2021 - Gini Beqiri

A persuasive speech is a speech that is given with the intention of convincing the audience to believe or do something. This could be virtually anything – voting, organ donation, recycling, and so on.

A successful persuasive speech effectively convinces the audience to your point of view, providing you come across as trustworthy and knowledgeable about the topic you’re discussing.

So, how do you start convincing a group of strangers to share your opinion? And how do you connect with them enough to earn their trust?

Topics for your persuasive speech

We’ve made a list of persuasive speech topics you could use next time you’re asked to give one. The topics are thought-provoking and things which many people have an opinion on.

When using any of our persuasive speech ideas, make sure you have a solid knowledge about the topic you’re speaking about – and make sure you discuss counter arguments too.

Here are a few ideas to get you started:

• All school children should wear a uniform
• Facebook is making people more socially anxious
• It should be illegal to drive over the age of 80
• Lying isn’t always wrong
• The case for organ donation

Read our full list of  75 persuasive speech topics and ideas .

Preparation: Consider your audience

As with any speech, preparation is crucial. Before you put pen to paper, think about what you want to achieve with your speech. This will help organise your thoughts as you realistically can only cover 2-4 main points before your  audience get bored .

It’s also useful to think about who your audience are at this point. If they are unlikely to know much about your topic then you’ll need to factor in context of your topic when planning the structure and length of your speech. You should also consider their:

• Cultural or religious backgrounds
• Shared concerns, attitudes and problems
• Shared interests, beliefs and hopes
• Baseline attitude – are they hostile, neutral, or open to change?

The factors above will all determine the approach you take to writing your speech. For example, if your topic is about childhood obesity, you could begin with a story about your own children or a shared concern every parent has. This would suit an audience who are more likely to be parents than young professionals who have only just left college.

Remember the 3 main approaches to persuade others

There are three main approaches used to persuade others:

The ethos approach appeals to the audience’s ethics and morals, such as what is the ‘right thing’ to do for humanity, saving the environment, etc.

Pathos persuasion is when you appeal to the audience’s emotions, such as when you  tell a story  that makes them the main character in a difficult situation.

The logos approach to giving a persuasive speech is when you appeal to the audience’s logic – ie. your speech is essentially more driven by facts and logic. The benefit of this technique is that your point of view becomes virtually indisputable because you make the audience feel that only your view is the logical one.

• Ethos, Pathos, Logos: 3 Pillars of Public Speaking and Persuasion

Ideas for your persuasive speech outline

1. structure of your persuasive speech.

The opening and closing of speech are the most important. Consider these carefully when thinking about your persuasive speech outline. A  strong opening  ensures you have the audience’s attention from the start and gives them a positive first impression of you.

You’ll want to  start with a strong opening  such as an attention grabbing statement, statistic of fact. These are usually dramatic or shocking, such as:

Sadly, in the next 18 minutes when I do our chat, four Americans that are alive will be dead from the food that they eat – Jamie Oliver

Another good way of starting a persuasive speech is to include your audience in the picture you’re trying to paint. By making them part of the story, you’re embedding an emotional connection between them and your speech.

You could do this in a more toned-down way by talking about something you know that your audience has in common with you. It’s also helpful at this point to include your credentials in a persuasive speech to gain your audience’s trust.

Obama would spend hours with his team working on the opening and closing statements of his speech.

2. Stating your argument

You should  pick between 2 and 4 themes  to discuss during your speech so that you have enough time to explain your viewpoint and convince your audience to the same way of thinking.

It’s important that each of your points transitions seamlessly into the next one so that your speech has a logical flow. Work on your  connecting sentences  between each of your themes so that your speech is easy to listen to.

Your argument should be backed up by objective research and not purely your subjective opinion. Use examples, analogies, and stories so that the audience can relate more easily to your topic, and therefore are more likely to be persuaded to your point of view.

3. Addressing counter-arguments

Any balanced theory or thought  addresses and disputes counter-arguments  made against it. By addressing these, you’ll strengthen your persuasive speech by refuting your audience’s objections and you’ll show that you are knowledgeable to other thoughts on the topic.

When describing an opposing point of view, don’t explain it in a bias way – explain it in the same way someone who holds that view would describe it. That way, you won’t irritate members of your audience who disagree with you and you’ll show that you’ve reached your point of view through reasoned judgement. Simply identify any counter-argument and pose explanations against them.

• Complete Guide to Debating

4. Closing your speech

Your closing line of your speech is your last chance to convince your audience about what you’re saying. It’s also most likely to be the sentence they remember most about your entire speech so make sure it’s a good one!

The most effective persuasive speeches end  with a  call to action . For example, if you’ve been speaking about organ donation, your call to action might be asking the audience to register as donors.

Practice answering AI questions on your speech and get  feedback on your performance .

If audience members ask you questions, make sure you listen carefully and respectfully to the full question. Don’t interject in the middle of a question or become defensive.

You should show that you have carefully considered their viewpoint and refute it in an objective way (if you have opposing opinions). Ensure you remain patient, friendly and polite at all times.

Example 1: Persuasive speech outline

This example is from the Kentucky Community and Technical College.

Specific purpose

To persuade my audience to start walking in order to improve their health.

Central idea

Regular walking can improve both your mental and physical health.

Introduction

Let’s be honest, we lead an easy life: automatic dishwashers, riding lawnmowers, T.V. remote controls, automatic garage door openers, power screwdrivers, bread machines, electric pencil sharpeners, etc., etc. etc. We live in a time-saving, energy-saving, convenient society. It’s a wonderful life. Or is it?

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Example 2: Persuasive speech

Tips for delivering your persuasive speech

• Practice, practice, and practice some more . Record yourself speaking and listen for any nervous habits you have such as a nervous laugh, excessive use of filler words, or speaking too quickly.
• Show confident body language . Stand with your legs hip width apart with your shoulders centrally aligned. Ground your feet to the floor and place your hands beside your body so that hand gestures come freely. Your audience won’t be convinced about your argument if you don’t sound confident in it. Find out more about  confident body language here .
• Don’t memorise your speech word-for-word  or read off a script. If you memorise your persuasive speech, you’ll sound less authentic and panic if you lose your place. Similarly, if you read off a script you won’t sound genuine and you won’t be able to connect with the audience by  making eye contact . In turn, you’ll come across as less trustworthy and knowledgeable. You could simply remember your key points instead, or learn your opening and closing sentences.
• Remember to use facial expressions when storytelling  – they make you more relatable. By sharing a personal story you’ll more likely be speaking your truth which will help you build a connection with the audience too. Facial expressions help bring your story to life and transport the audience into your situation.
• Keep your speech as concise as possible . When practicing the delivery, see if you can edit it to have the same meaning but in a more succinct way. This will keep the audience engaged.

The best persuasive speech ideas are those that spark a level of controversy. However, a public speech is not the time to express an opinion that is considered outside the norm. If in doubt, play it safe and stick to topics that divide opinions about 50-50.

Bear in mind who your audience are and plan your persuasive speech outline accordingly, with researched evidence to support your argument. It’s important to consider counter-arguments to show that you are knowledgeable about the topic as a whole and not bias towards your own line of thought.

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Writing a Paper: Responding to Counterarguments

Basics of counterarguments.

When constructing an argument, it is important to consider any counterarguments a reader might make. Acknowledging the opposition shows that you are knowledgeable about the issue and are not simply ignoring other viewpoints. Addressing counterarguments also gives you an opportunity to clarify and strengthen your argument, helping to show how your argument is stronger than other arguments.

Incorporating counterarguments into your writing can seem counterintuitive at first, and some writers may be unsure how to do so. To help you incorporate counterarguments into your argument, we recommend following the steps: (a) identify, (b) investigate, (c) address, and (d) refine.

Identify the Counterarguments

First you need to identify counterarguments to your own argument. Ask yourself, based on your argument, what might someone who disagrees counter in response? You might also discover counterarguments while doing your research, as you find authors who may disagree with your argument.

For example, if you are researching the current opioid crisis in the United States, your argument might be: State governments should allocate part of the budget for addiction recovery centers in communities heavily impacted by the opioid crisis . A few counterarguments might be:

• Recovery centers are not proven to significantly help people with addiction.
• The state’s money should go to more pressing concerns such as...
• Establishing and maintaining a recovery center is too costly.
• Addicts are unworthy of assistance from the state. 

Investigate the Counterarguments

Analyze the counterarguments so that you can determine whether they are valid. This may require assessing the counterarguments with the research you already have or by identifying logical fallacies . You may also need to do additional research.

In the above list, the first three counterarguments can be researched. The fourth is a moral argument and therefore can only be addressed in a discussion of moral values, which is usually outside the realm of social science research. To investigate the first, you could do a search for research that studies the effectiveness of recovery centers. For the second, you could look at the top social issues in states around the country. Is the opioid crisis the main concern or are there others? For the third, you could look for public financial data from a recovery center or interview someone who works at one to get a sense of the costs involved. 

Address the Counterarguments

Address one or two counterarguments in a rebuttal. Now that you have researched the counterarguments, consider your response. In your essay, you will need to state and refute these opposing views to give more credence to your argument. No matter how you decide to incorporate the counterargument into your essay, be sure you do so with objectivity, maintaining a formal and scholarly tone . 

Considerations when writing:

• Will you discredit the counteragument by bringing in contradictory research?
• Will you concede that the point is valid but that your argument still stands as the better view? (For example, perhaps it is very costly to run a recovery center, but the societal benefits offset that financial cost.)
• Placement . You can choose to place the counterargument toward the beginning of the essay, as a way to anticipate opposition, or you can place it toward the end of the essay, after you have solidly made the main points of your argument. You can also weave a counterargument into a body paragraph, as a way to quickly acknowledge opposition to a main point. Which placement is best depends on your argument, how you’ve organized your argument, and what placement you think is most effective.
• Weight . After you have addressed the counterarguments, scan your essay as a whole. Are you spending too much time on them in comparison to your main points? Keep in mind that if you linger too long on the counterarguments, your reader might learn less about your argument and more about opposing viewpoints instead. 

Refine Your Argument

Considering counterarguments should help you refine your own argument, clarifying the relevant issues and your perspective. Furthermore, if you find yourself agreeing with the counterargument, you will need to revise your thesis statement and main points to reflect your new thinking. 

Templates for Responding to Counterarguments

There are many ways you can incorporate counterarguments, but remember that you shouldn’t just mention the counterargument—you need to respond to it as well. You can use these templates (adapted from Graff & Birkenstein, 2009) as a starting point for responding to counterarguments in your own writing.

• The claim that _____ rests upon the questionable assumption that _____.
• X may have been true in the past, but recent research has shown that ________.
• By focusing on _____, X has overlooked the more significant problem of _____.
• Although I agree with X up to a point, I cannot accept the overall conclusion that _____.
• Though I concede that _____, I still insist that _____.
• Whereas X has provided ample evidence that ____, Y and Z’s research on ____ and ____ convinces me that _____ instead.
• Although I grant that _____, I still maintain that _____.
• While it is true that ____, it does not necessarily follow that _____.

Graff, G., & Birkenstein, C. (2009). They say/I say: The moves that matter in academic writing (2 nd ed.). Norton.

Didn't find what you need? Email us at [email protected] .

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9 Persuasive Speaking

Adapted from:

Tucker, Barbara and Barton, Kristin, “Exploring Public Speaking” (2016). Communication Open Textbooks. Book 1. http://oer.galileo.usg.edu/communication-textbooks/1

Learning Objectives

• Define and explain persuasion.
• Understand three main types of persuasive appeals.

Every day we are bombarded with persuasive messages. Some messages are mediated and designed to get us to purchase specific products or vote for a particular candidate, while others might come from our loved ones and are designed to get us to help around the house or join the family for game night. Whatever the message being sent, we are constantly being persuaded and persuading others. In this chapter, we are going to focus on persuasive speaking. We will first talk about persuasion as a general concept. We will then examine four different types of persuasive speeches, and finally, we’ll look at three organizational patterns that are useful for persuasive speeches.

Why Persuasion?

NBS NewsHour – Podium – CC BY-NC 2.0.

We defined persuasion earlier in this text as an attempt to get a person to behave in a manner, or embrace a point of view related to values, attitudes, and beliefs, that he or she would not have done otherwise. Perloff (2003) defines  persuasion as :

A symbolic process in which communicators try to convince other people to change their attitudes or behavior regarding an issue through the transmission of a message, in an atmosphere of free choice. (p. 8)

First, notice that persuasion is symbolic, that is, uses language or other symbols (even graphics can be symbols), rather than force or other means. Second, notice that it is an attempt, not always entirely successful. Third, there is an “atmosphere of free choice,” in that the persons being persuaded can choose not to believe or act. And fourth, notice that the persuader is “trying to convince others to change.”

Some of this may sound like splitting hairs, but these are four important points. The fact that audience members have a free choice means that they are active participants in their own persuasion. They can choose whether the speaker is successful. For our purposes in this class, it calls on the student speaker to be ethical and truthful. Sometimes students will say, “It is just a class assignment, I can lie in this speech,” but that is not a fair way to treat your classmates.

Perloff’s definition distinguishes between “attitude” and “behavior,” meaning that an audience may be persuaded to think, to feel, or to act. Finally, persuasion is a process. Successful persuasion actually takes a while. One speech can be effective, but usually, other messages influence the listener in the long run.

Two Definitions of Persuasion

Persuasion is an attempt to get a person to behave in a manner, or embrace a point of view related to values, attitudes, and beliefs, that he or she would not have done otherwise.

Perloff’s definition of persuasion is, persuasion is a symbolic process in which communicators try to convince other people to change their attitudes or behavior regarding an issue through the transmission of a message, in an atmosphere of free choice.

Change Attitudes, Values, and Beliefs

The first type of persuasive public speaking involves a change in someone’s attitudes, values, and beliefs. An attitude is defined as an individual’s general predisposition toward something as being good or bad, right or wrong, or negative or positive. Maybe you believe that local curfew laws for people under twenty-one are a bad idea, so you want to persuade others to adopt a negative attitude toward such laws.

You can also attempt to persuade an individual to change her or his value of something. A value refers to an individual’s perception of the usefulness, importance, or worth of something. We can value a college education or technology or freedom. Values, as a general concept, are fairly ambiguous and tend to be very lofty ideas. Ultimately, what we value in life motivates us to engage in a range of behaviors. For example, if you value technology, you are more likely to seek out new technology or software on your own. On the contrary, if you do not value technology, you are less likely to seek out new technology or software unless someone, or some circumstance, requires you to.

Lastly, you can attempt to get people to change their personal beliefs. Beliefs are propositions or positions that an individual holds as true or false without positive knowledge or proof. Typically, beliefs are divided into two basic categories: core and dispositional. Core beliefs are beliefs that people have actively engaged in and created over the course of their lives (e.g. belief in a higher power or belief in extraterrestrial life forms). Dispositional beliefs , on the other hand, are beliefs that people have not actively engaged in but rather judgments that they make, based on their knowledge of related subjects, and when they encounter a proposition. For example, imagine that you were asked the question, “Can stock cars reach speeds of one thousand miles per hour on a one-mile oval track?” Even though you may never have attended a stock car race or even seen one on television, you can make split-second judgments about your understanding of automobile speeds and say with a fair degree of certainty that you believe stock cars cannot travel at one thousand miles per hour on a one-mile track. We sometimes refer to dispositional beliefs as virtual beliefs (Frankish, 1998).

When it comes to persuading people to alter core and dispositional beliefs, persuading audiences to change core beliefs is more difficult than persuading audiences to alter dispositional beliefs. For this reason, you are very unlikely to persuade people to change their deeply held core beliefs about a topic in a five- to ten-minute speech. However, if you give a persuasive speech on a topic related to an audience’s dispositional beliefs, you may have a better chance of success. While core beliefs may seem to be exciting and interesting, persuasive topics related to dispositional beliefs are generally better for novice speakers with limited time allotments.

An attitude is defined as an individual’s general predisposition toward something as being good or bad, right or wrong, or negative or positive.

A value refers to an individual’s perception of the usefulness, importance, or worth of something.

Beliefs are propositions or positions that an individual holds as true or false without positive knowledge or proof.

Core beliefs are beliefs that people have actively engaged in and created over the course of their lives (e.g. belief in a higher power or belief in extraterrestrial life forms).

Dispositional beliefs are beliefs that people have not actively engaged in but rather judgments that they make, based on their knowledge of related subjects, and when they encounter a proposition.

Change Behavior

The second type of persuasive speech is one in which the speaker attempts to persuade an audience to change their behavior. Behaviors come in a wide range of forms, so finding one you think people should start, increase, or decrease shouldn’t be difficult at all. Speeches encouraging audiences to vote for a candidate, sign a petition opposing a tuition increase, or drink tap water instead of bottled water are all behavior-oriented persuasive speeches. In all these cases, the goal is to change the behavior of individual listeners.

Why Persuasion Matters

Frymier and Nadler enumerate three reasons why people should study persuasion (Frymier & Nadler, 2007). First, when you study and understand persuasion, you will be more successful at persuading others. If you want to be a persuasive public speaker, then you need to have a working understanding of how persuasion functions.

Second, when people understand persuasion, they will be better consumers of information. As previously mentioned, we live in a society where numerous message sources are constantly fighting for our attention. Unfortunately, most people just let messages wash over them like a wave, making little effort to understand or analyze them. As a result, they are more likely to fall for half-truths, illogical arguments, and lies. When you start to understand persuasion, you will have the skill set to pick apart the messages being sent to you and see why some of them are good and others are not.

Lastly, when we understand how persuasion functions, we’ll have a better grasp of what happens around us in the world. We’ll be able to analyze why certain speakers are effective persuaders and others are not. We’ll be able to understand why some public speakers can get an audience eating out of their hands, while others flop.

Furthermore, we believe it is an ethical imperative in the twenty-first century to be persuasively literate. We believe that persuasive messages that aim to manipulate, coerce, and intimidate people are unethical, as are messages that distort information. As ethical listeners, we have a responsibility to analyze messages that manipulate, coerce, and/or intimidate people or distort information. We also then have the responsibility to combat these messages with the truth, which will ultimately rely on our own skills and knowledge as effective persuaders.

Why is Persuasion Hard?

Persuasion is hard mainly because we have a bias against change. As much as we hear statements like “The only constant is change” or “Variety is the spice of life,” the evidence from research and from our personal experience shows that, in reality, we do not like change. Recent research, in risk aversion, points to how we are more concerned about keeping from losing something than with gaining something. Change is often seen as a loss of something rather than a gain of something else. Change is a step into the unknown, a gamble (Vedantam & Greene, 2013).

In the 1960s, psychiatrists, Thomas Holmes and Richard Rahe, wanted to investigate the effect of stress on life and health. As explained on the Mindtools website:

They surveyed more than 5,000 medical patients and asked them to say whether they had experienced any of a series of 43 life events in the previous two years. Each event, called a Life Change Unit (LCU), had a different “weight” for stress. The more events the patient added up, the higher the score. The higher the score and the larger the weight of each event, the more likely the patient was to become ill. (The Holmes and Rahe Stress Scale, 2015)

You can find the Holmes-Rahe stress scale on many websites. What you will see is that the stressful events almost all have to do with a change in some life situations. These changes can include the death of a close family member (which might rate 100 LCUs), loss of a job, even some good changes like the Christmas holidays (12 LCUs). Change is stressful. We do not embrace things that bring us stress.

Additionally, psychologists have pointed to how we go out of our way to protect our beliefs, attitudes, and values. First, we selectively expose ourselves to messages that we already agree with, rather than those that confront or challenge us. This selective exposure is often seen in choices of mass media that individuals listen to and read, whether TV, radio, or Internet sites. Not only do we selectively expose ourselves to information, we selectively attend to, perceive, and recall information that supports our existing viewpoints.

This principle led Leon Festinger (1957) to form the theory of cognitive dissonance, which states, among other ideas, that when we are confronted with conflicting information or viewpoints, we reach a state of dissonance, which can be very uncomfortable, and we will do things to get rid of the dissonance and maintain “consonance.” The easiest way to do so is to not expose oneself to conflicting messages in the first place.

Additionally, as mentioned before, during a persuasive speech the audience members are holding a mental dialogue with the speaker or at least the speaker’s content. They are putting up rebuttals or counter-arguments. These have been called reservations (as in the audience member would like to believe the speaker but has reservations about doing so). They could also be called the “yeah-buts” because the audience members are saying in their minds, “Yeah, I see what you are arguing, but—”. These reservations can be very strong, since, the bias is to be loss averse and not to change our actions or beliefs.

In a sense, the reasons not to change can be stronger than even very logical reasons to change. For example, you probably know a friend who will not wear a seatbelt in a car. You can say to your friend, “Don’t you know that the National Highway Traffic Safety Administration (2009) says, and I quote, ‘1,652 lives could be saved, and 22,372 serious injuries avoided each year on America’s roadways if seat belt use rates rose to 90 percent in every state’?” What will your friend probably say, even though you have cited a credible source?

They will probably come up with some reason for not wearing it. Their response could even be something as dramatic as “I knew a guy who had a cousin who was in an accident and the cop said he died because he was wearing his seatbelt.” You may have had this conversation or one like it. Their argument may be less dramatic, such as “I don’t like how it feels” or “I don’t like the government telling me what to do in my car.” For your friend, the argument for wearing a seat belt was not as strong as the argument against it, at least at this moment. If they are open-minded and can listen to evidence, they might experience cognitive dissonance and then be persuaded.

Solutions to the Difficulty of Persuasion

With these reasons for the resistance audience members would have to persuasion, what is a speaker to do? Here are some strategies.

Since change is resisted, we do not make many large or major changes in our lives. We do, however, make smaller, concrete, step-by-step or incremental changes in our lives every day. Having reasonable persuasive goals is the first way to meet resistance. Even moving someone a little bit is progress. Over time, these small shifts will eventually result in a significant amount of persuasion.

Secondly, a speaker must “deal with the reservations.” First, the speaker must acknowledge they exist. The acknowledgment shows audience awareness, and then the speaker must attempt to rebut or refute them. In reality, since persuasion involves a mental dialogue, your audience is more than likely thinking of counter-arguments in their minds. Therefore, including a refutation section in your speech, after your presentation of arguments in favor of your proposition, is a required and important strategy.

There are some techniques for rebuttal or refutation that work better than others. You would not want to say, “One argument against my proposition is…, and that is wrong” or “If you are one of the people who believe this about my proposition, you are wrong.” On the other hand, you could say that the reservations are “misconceptions,” “myths,” or “mistaken ideas” that are commonly held about the proposition. Generally, strong persuasive speeches offer the audience what are called two-tailed arguments. Two-tailed arguments bring up a valid issue against your argument which you, as the speaker, must then refute. After acknowledging them and seeking to refute or rebut the reservations, you must also provide evidence for your refutation.

 Two-tailed arguments  bring up a valid issue against your argument which you, as the speaker, must then refute.

Ultimately, this will show your audience that you are aware of both sides of the issue you are presenting. Your knowledge makes you a more credible speaker. However, you cannot just say something like this:

“One common misconception about wearing seatbelts is that if the car goes off a bridge and is sinking in water, you would not be able to release the belt and get out. First, that rarely happens. Second, if it did, getting the seat belt unbuckled would be the least of your worries. You would have to know how to get out of the car, not just the seat belt. Third, the seat belt would have protected you from any head injuries in such a crash, therefore keeping you conscious and able to help anyone else in the car.”

This refutation is a good start, but there are some assertions in here that would need support from a reliable source. For example, the argument that the “submerging in water” scenario is rare. If it has happened to someone you know, you probably would not think it is rare.

The third strategy is to keep in mind that because you are asking the audience to change something, they must view the benefits of the change as worth the stress of the change. If you conduct a good audience analysis, you know they are asking, “What’s in it for me?” What benefit or advantage or improvement would happen for the audience members? It could be the benefit of being logical, having consonance rather than dissonance, being consistent with the evidence and authorities on a subject, or there might be some benefit from changing behavior.

If the audience is being persuaded to sign an organ donor card, which is an altruistic action that cannot benefit them in any way because they will be dead, what would be the benefit? Knowing others would have better lives, feeling a sense of contribution to the good of humanity, and helping medical science might be examples. The point is that a speaker should be able to engage the audience at the level of needs, wants, and values as well as logic and evidence.

How to Persuade

In the fourth century BCE, Aristotle took upon the study of the public speaking practices of the ruling class in Athenian society. For two years he observed the rhetoric of the men who spoke in the assembly and the courts. In the end, he wrote Rhetoric to explain his theories about what he saw. Among his many conclusions, which have formed the basis of communication study for centuries, was the classification of persuasive appeals into ethos, logos, and pathos. Over the years, Aristotle’s original understanding and definition of these terms have been refined as more psychological research has been done.

Ethos  has come to mean the influence of speaker credentials and character in a speech. Ethos is one of the more studied aspects of public speaking. During the speech, a speaker should seek to utilize their existing credibility (based on the favorable things an audience already knows or believes about the speaker, such as education, expertise, background, and good character), and to improve or enhance their credibility (through citing reliable, authoritative sources, strong arguments, showing awareness of the audience, and effective delivery).

The word “ethos” looks very much like the word “ethics,” and there are many close parallels to the trust an audience has in a speaker and his or her honesty and ethical stance. In terms of ethics, your speech will be truthful. Another matter to consider is your own personal involvement in the topic. Ideally, you have chosen the topic because it means a great deal to you personally.

For example, perhaps your speech is designed to motivate audience members to take action against bullying in schools, and it is important to you because you work with the Boys and Girls Club organization and have seen how anti-bullying programs can have positive results. Sharing your own involvement and commitment is key to the credibility and emotional appeal (ethos and pathos) of the speech, added to the logos (evidence showing the success of the programs and the damage caused by bullying that goes unchecked). However, it would be wrong to manufacture stories of personal involvement that are untrue, even if the proposition is a socially valuable one.

Aristotle’s original meaning for logos had philosophical meanings tied to the Greek worldview that the universe is a place ruled by logic and reason. Logos in a speech is related to standard forms of arguments that the audience would find acceptable. Today we think of logos as both the logical and organized arguments and the credible evidence used to support the arguments in a speech.

In words like “empathy,” “sympathy,” and “compassion,” we see the root word behind pathos. Pathos , to Aristotle, was using the emotions such as anger, joy, hate, desire for community, and love to persuade the audience of the rightness of a proposition. One example of emotional appeals is using strong visual aids and engaging stories to get the attention of the audience. Someone asking you to donate money to help homeless pets may not have a strong effect, but seeing the ASPCA’s commercials that feature emaciated and mistreated animals is probably much more likely to persuade you to donate (add the music for full emotional effect).

Emotions are also engaged by showing the audience that the proposition relates to their needs. However, we recognize that emotions are complex and that they can be used to create a smokescreen to logic. Emotional appeals that use inflammatory language, like name-calling, are often unethical or at least counterproductive. Some emotions are more appropriate for persuasive speeches than others. Anger and guilt, for example, do have effectiveness, but they can backfire. Positive emotions such as pride, sympathy, and contentment are usually more productive.

One negative emotion that is useful and that can be used ethically is fear. When you think about it, we do a number of things in life to avoid negative consequences. Avoiding negative consequences often means making decisions out of fear. Why don’t we drive 100 miles an hour on the interstate? Fear of getting a ticket, fear of paying more for insurance, fear of a crash, fear of hurting ourselves or others. Fear is not always applicable to a specific topic, but research shows that mild fear appeals, under certain circumstances, are very useful. When using fear appeals, the speaker must:

• Prove the fear appeal is valid.
• Prove the fear applies to the audience.
• Prove that the solution can work.
• Prove the solution is available to the audience.

Without these “proofs,” the audience may dismiss the fear appeal as not being real or not applying to them (O’Keefe, 2002).

Ethos is the influence of speaker credentials and character in a speech.

Logos is both the logical and organized arguments and the credible evidence used to support the arguments in a speech.

Pathos  is using the emotions such as anger, joy, hate, desire for community, and love to persuade the audience of the rightness of a proposition.

For example, a student gave a speech in one of our classes about flossing teeth. He used dramatic and disturbing photos of dental and gum problems, and he also proved that the dramatic photos of gum disease really did come from lack of flossing. The solution to avoid the gum disease was readily available, and the student proved through his evidence that the solution of flossing regularly did work to avoid the disease. Fear appeals can be overdone, but mild ones supported by evidence are useful.

Festinger, L. (1957). A theory of cognitive dissonance . Evanston, IL: Row, Peterson, & Company.

Festinger, L., & Carlsmith, J. M. (1959). Cognitive consequences of forced compliance. Journal of Abnormal and Social Psychology, 58 , 203–210.

Frankish, K. (1998). Virtual belief. In P. Carruthers & J. Boucher (Eds.), Language and thought (pp. 249–269). Cambridge, UK: Cambridge University Press.

Frymier, A. B., & Nadler, M. K. (2007). Persuasion: Integrating theory, research, and practice . Dubuque, IA: Kendall/Hunt.

Perloff, R. M. (2003). The dynamics of persuasion: Communication and attitudes in the 21st Century (2nd ed.). Mahwah, NJ: Lawrence Erlbaum, pp. 5–6.

Petty, R. E., & Cacioppo, J. T. (1986). The elaboration likelihood model of persuasion. Advances in Experimental Social Psychology, 19 , 123–205.

Sherif, M., & Hovland, C. I. (1961). Social judgment: Assimilation and contrast effects in communication and attitude change . New Haven, CT: Yale University Press.

Stand up, Speak out Copyright © 2017 by Josh Miller; Marnie Lawler-Mcdonough; Megan Orcholski; Kristin Woodward; Lisa Roth; and Emily Mueller is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

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How to Write a Counter Argument (Step-by-Step Guide)

Have you been asked to include a counter argument in an essay you are writing? Unless you are already an experienced essay writer, you may have no idea where to even start. We're here to help you tackle your counter argument like a pro.

What Is a Counter Argument?

A counter argument is precisely what it sounds like — an argument that offers reasons to disagree with an essay's thesis statement. As you are writing your essay, you will likely pen multiple supporting arguments that outline precisely why readers should logically agree with the thesis. In a counter argument paragraph, you show that you also understand common reasons to believe differently.

In any given essay, you may write one or more counter arguments — and then, frequently, immediately refute them. Whether you are required to include a counter argument or you simply want to, always include:

• A simple statement explaining the counter argument. As it will likely follow paragraphs in which you fleshed out your argument, this can start with words like "Some people are concerned that", or "critics say", or "On the other hand".
• Then include further reasoning, data, or statistics.
• Following this, you will want to discredit the counter argument immediately.

Why Include a Counter Argument?

Including a counter argument (or multiple, for that matter) in an essay may be required, but even in cases where it is not, mentioning at least one counter argument can make your essay much stronger. You may, at first glance, believe that you are undermining yourself and contradicting your thesis statement. That's not true at all. By including a counter argument in your essay, you show that:

• You have done your research and are intimately familiar with each aspect of your thesis, including opposition to it.
• You have arrived at your conclusion through the power of reason, and without undue bias.
• You do not only blindly support your thesis, but can also deal with opposition to it.

In doing so, your essay will become much more reasoned and logical, and in practical terms, this likely means that you can count on a higher grade.

How To Write a Counter Argument (Step-by-Step Guide)

You have been laboring over your essay for a while, carefully researching each aspect of your thesis and making strong arguments that aim to persuade the reader that your view is the correct one — or at least that you are a solid writer who understands the subject matter and deserves a good grade for your efforts.

If you are passionate about the topic in question, it can be hard to decide how to incorporate a counter argument. Here's how to do it, step-by-step:

1. Brainstorm

You have already researched your topic, so you know on what grounds people most frequently oppose your argument. Write them down. Pick one, or a few, that you consider to be important and interesting. Formulate the counter argument as if you were on the opposing side.

2. Making the Transition

Your counter argument paragraph or paragraphs differ from the rest of your essay, so you will want to introduce a counter argument with a transition. Common ways to do this are to introduce your counter argument with phrases like:

• Admittedly, conversely, however, nevertheless, or although.
• Opponents would argue that...
• Common concerns with this position are...
• Critics say that...

3. Offering Evidence

Flesh the counter argument out by offering evidence — of the fact that people hold that position (where possible, quote a well-known opponent), as well as reasons why. Word your counter argument in such a way that makes it clear that you have carefully considered the position, and are not simply belittling it. This portion of your counter argument will require doing additional research in most cases.

4. Refute the Counter Argument

You are still arguing in favor of your main thesis. You will, therefore, not just want to describe the opposing side and leave it at that — you will also thoughtfully want to show why the opposing argument is not valid, in your opinion, and you will want to include evidence here, as well.

5. Restate Your Argument

After refuting your counter argument, you can go ahead and restate your argument. Why should people believe what you have to say, despite any opposition?

How To Write A Good Counter Argument

As you're writing a counter argument, you might run into some difficulties if you fervently believe in the truth of your argument. Indeed, in some cases, your argument may appear to you to be so obvious that you don't understand why anyone could think differently.

To help you write a good counter argument, keep in mind that:

• You should never caricature the opposing viewpoint. Show that you deeply understand it, instead.
• To do this, it helps if you validate legitimate concerns you find in an opponent's point of view.
• This may require quite a bit of research, including getting into the opposing side's mindset.
• Refute your counter argument with compassion, and not smugly.

Examples of Counter Arguments with Refutation

Still not sure? No worries; we have you covered. Take a look at these examples:

• Many people have argued that a vaccine mandate would strip people of their individual liberties by forcing them to inject foreign substances into their bodies. While this is, in a sense, true, the option of remaining unvaccinated likewise forces other people to be exposed to this virus; thereby potentially stripping them of the most important liberty of all — the liberty to stay alive.
• The concern has been raised that the death penalty could irreversibly strip innocent people of their lives. The answer to this problem lies in raising the bar for death penalty sentences by limiting them to only those cases in which no question whatsoever exists that the convicted party was truly guilty. Modern forensic science has made this infinitely easier.

In short, you'll want to acknowledge that other arguments exist, and then refute them. The tone in which you do so depends on your goal.

What is a counter argument in a thesis?

A counter argument is one that supports the opposing side. In an essay, it shows that you understand other viewpoints, have considered them, and ultimately dismissed them.

Where do I place the counter argument in an essay?

Place the counter argument after your main supporting arguments.

How long should the counter argument be?

It may be a single paragraph or multiple, depending on how important you believe the counter argument to be and the length of the essay.

What is the difference between a counter argument and a rebuttal?

A counter argument describes the opposing side in some detail before it is refuted. In a rebuttal, you may simply oppose the opposition.

Related posts:

• How to Write an Effective Claim (with Examples)
• How To Write A Movie Title In An Essay
• How to Write a D&D Campaign (Step-by-Step)
• Bean Counters - Meaning, Origin and Usage
• I Beg to Differ - Meaning, Origin and Usage
• Bone of Contention - Meaning, Usage and Origin

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17.3 Why is Persuasion Hard?

In the 1960s psychiatrists Thomas Holmes and Richard Rahe wanted to investigate the effect of stress on life and health. As explained on the Mindtools website:

They surveyed more than 5,000 medical patients and asked them to say whether they had experience any of a series of 43 life events in the previous two years. Each event, called a Life Change Unit (LCU), had a different “weight” for stress. The more events the patient added up, the higher the score. The higher the score, and the larger the weight of each event, the more likely the patient was to become ill. (The Holmes and Rahe Stress Scale, 2015)

You can find the Holmes-Rahe stress scale on many websites. What you will find is that the stressful events almost all have to do with change in some life situations—death of a close family member (which might rate 100 LCUs), loss of a job, even some good changes like the Christmas holidays(12 LCUs). Change is stressful. We do not generally embrace things that bring us stress.

Additionally, psychologists have pointed to how we go out of our way to protect our beliefs, attitudes, and values. First, we selectively expose ourselves to messages that we already agree with, rather than those that confront or challenge us. This selective exposure is especially seen in choices of mass media that individuals listen to and read, whether TV, radio, or Internet sites. Not only do we selectively expose ourselves to information, we selectively attend to, perceive, and recall information that supports our existing viewpoints (referred to as selective attention, selective perception, and selective recall).

This principle led Leon Festinger (1957) to form the theory of cognitive dissonance , which states, among other ideas, that when we are confronted with conflicting information or viewpoints, we reach a state of dissonance. This state can be very uncomfortable, and we will do things to get rid of the dissonance and maintain “consonance.” Ideally, at least for a public speaker, the dissonance is relieved or resolved by being persuaded (changed) to a new belief, attitude, or behavior. However, the easiest way to avoid dissonance is to not expose oneself to conflicting messages in the first place.

Additionally, as mentioned before, during a persuasive speech the audience members are holding a mental dialogue with the speaker or at least the speaker’s content. They are putting up rebuttals or counter-arguments. These have been called reservations (as in the audience member would like to believe the speaker but has reservations about doing so). They could be called the “yeah-buts”—the audience members are saying in their minds, “Yeah, I see what you are arguing, but—”. Reservations can be very strong, since, again, the bias is to be loss averse and not to change our actions or beliefs.

In a sense, the reasons not to change can be stronger than even very logical reasons to change. For example, you probably know a friend who will not wear a seatbelt in a car. You can say to your friend, “Don’t you know that the National Highway Traffic Safety Administration (2009) says, and I quote, ‘1,652 lives could be saved and 22,372 serious injuries avoided each year on America’s roadways if seat belt use rates rose to 90 percent in every state’?” What will your friend probably say, even though you have cited a credible source?

They will come up with some reason for not wearing it, even something as dramatic as “I knew a guy who had a cousin who was in an accident and the cop said he died because he was wearing his seatbelt.” You may have had this conversation, or one like it. Their arguments may be less dramatic, such as “I don’t like how it feels” or “I don’t like the government telling me what to do in my car.” For your friend, the argument for wearing a seat belt is not as strong as the argument against it, at least at this moment. If they are open-minded and can listen to evidence, they might experience cognitive dissonance and then be persuaded.

Solutions to the Difficulty of Persuasion

With these reasons for the resistance audience members would have to persuasion, what is a speaker to do? Here are some strategies.

Since change is resisted, we do not make many large or major changes in our lives. We do, however, make smaller, concrete, step-by-step or incremental changes in our lives every day. Going back to our scale in Figure 13.1, trying to move an audience from -3 to +2 or +3 is too big a move. Having reasonable persuasive goals is the first way to meet resistance. Even moving someone from -3 to -2 is progress, and over time these small shifts can eventually result in a significant amount of persuasion.

Secondly, a speaker must “deal with the reservations.” First, the speaker must acknowledge they exist, which shows audience awareness, but then the speaker must attempt to rebut or refute them. In reality, since persuasion involves a mental dialogue, your audience is more than likely thinking of counter-arguments in their minds. Therefore, including a refutation section in your speech, usually after your presentation of arguments in favor of your proposition, is a required and important strategy.

However, there are some techniques for rebuttal or refutation that work better than others. You would not want to say, “One argument against my proposition is . . . , and that is wrong” or “If you are one of the people who believe this about my proposition, you are wrong.” On the other hand, you could say that the reservations are “misconceptions,” “myths,” or “mistaken ideas” that are commonly held about the proposition.

Generally, strong persuasive speeches offer the audience what are called two-tailed arguments , which bring up a valid issue against your argument which you, as the speaker, must then refute. After acknowledging them and seeking to refute or rebut the reservations, you must also provide evidence for your refutation. Ultimately, this will show your audience that you are aware of both sides of the issue you are presenting and make you a more credible speaker. However, you cannot just say something like this:

One common misconception about wearing seatbelts is that if the car goes off a bridge and is sinking in water, you would not be able to release the belt and get out. First, that rarely happens. Second, if it did, getting the seat belt unbuckled would be the least of your worries. You would have to know how to get out of the car, not just the seat belt. Third, the seat belt would have protected you from any head injuries in such a crash, therefore keeping you conscious and able to help anyone else in the car.

This is a good start, but there are some assertions in here that would need support from a reliable source, such as the argument that the “submerging in water” scenario is rare. If it has happened to someone you know, you probably would not think it is rare.

The third strategy is to keep in mind that since you are asking the audience to change something, they must view the benefits of the change as worth the stress of the change. If you do good audience analysis, you know they are asking, “What’s in it for me?” What benefit or advantage or improvement would happen for the audience members?

If the audience is being persuaded to sign an organ donor card, which is an altruistic action that cannot benefit them in any way because they will be dead, what would be the benefit? Knowing others would have better lives, feeling a sense of contribution to the good of humanity, and helping medical science might be examples. The point is that a speaker should be able to engage the audience at the level of needs, wants, and values as well as logic and evidence.

the decision to expose ourselves to messages that we already agree with, rather than those that confront or challenge us

a psychological phenomenon where people confronted with conflicting information or viewpoints reach a state of dissonance (generally the disagreement between conflicting thoughts and/or actions), which can be very uncomfortable, and results in actions to get rid of the dissonance and maintain consonance

persuasive technique in which a speaker brings up a counter-argument to their own topic and then directly refutes the claim

Introduction to Speech Communication Copyright © 2021 by Individual authors retain copyright of their work. is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

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Organizing Your Argument

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How can I effectively present my argument?

In order for your argument to be persuasive, it must use an organizational structure that the audience perceives as both logical and easy to parse. Three argumentative methods —the  Toulmin Method , Classical Method , and Rogerian Method — give guidance for how to organize the points in an argument.

Note that these are only three of the most popular models for organizing an argument. Alternatives exist. Be sure to consult your instructor and/or defer to your assignment’s directions if you’re unsure which to use (if any).

Toulmin Method

The  Toulmin Method  is a formula that allows writers to build a sturdy logical foundation for their arguments. First proposed by author Stephen Toulmin in  The Uses of Argument (1958), the Toulmin Method emphasizes building a thorough support structure for each of an argument's key claims.

The basic format for the Toulmin Method  is as follows:

Claim:  In this section, you explain your overall thesis on the subject. In other words, you make your main argument.

Data (Grounds):  You should use evidence to support the claim. In other words, provide the reader with facts that prove your argument is strong.

Warrant (Bridge):  In this section, you explain why or how your data supports the claim. As a result, the underlying assumption that you build your argument on is grounded in reason.

Backing (Foundation):  Here, you provide any additional logic or reasoning that may be necessary to support the warrant.

Counterclaim:  You should anticipate a counterclaim that negates the main points in your argument. Don't avoid arguments that oppose your own. Instead, become familiar with the opposing perspective.   If you respond to counterclaims, you appear unbiased (and, therefore, you earn the respect of your readers). You may even want to include several counterclaims to show that you have thoroughly researched the topic.

Rebuttal:  In this section, you incorporate your own evidence that disagrees with the counterclaim. It is essential to include a thorough warrant or bridge to strengthen your essay’s argument. If you present data to your audience without explaining how it supports your thesis, your readers may not make a connection between the two, or they may draw different conclusions.

Example of the Toulmin Method:

Claim:  Hybrid cars are an effective strategy to fight pollution.

Data1:  Driving a private car is a typical citizen's most air-polluting activity.

Warrant 1:  Due to the fact that cars are the largest source of private (as opposed to industrial) air pollution, switching to hybrid cars should have an impact on fighting pollution.

Data 2:  Each vehicle produced is going to stay on the road for roughly 12 to 15 years.

Warrant 2:  Cars generally have a long lifespan, meaning that the decision to switch to a hybrid car will make a long-term impact on pollution levels.

Data 3:  Hybrid cars combine a gasoline engine with a battery-powered electric motor.

Warrant 3:  The combination of these technologies produces less pollution.

Counterclaim:  Instead of focusing on cars, which still encourages an inefficient culture of driving even as it cuts down on pollution, the nation should focus on building and encouraging the use of mass transit systems.

Rebuttal:  While mass transit is an idea that should be encouraged, it is not feasible in many rural and suburban areas, or for people who must commute to work. Thus, hybrid cars are a better solution for much of the nation's population.

Rogerian Method

The Rogerian Method  (named for, but not developed by, influential American psychotherapist Carl R. Rogers) is a popular method for controversial issues. This strategy seeks to find a common ground between parties by making the audience understand perspectives that stretch beyond (or even run counter to) the writer’s position. Moreso than other methods, it places an emphasis on reiterating an opponent's argument to his or her satisfaction. The persuasive power of the Rogerian Method lies in its ability to define the terms of the argument in such a way that:

• your position seems like a reasonable compromise.
• you seem compassionate and empathetic.

The basic format of the Rogerian Method  is as follows:

Introduction:  Introduce the issue to the audience, striving to remain as objective as possible.

Opposing View : Explain the other side’s position in an unbiased way. When you discuss the counterargument without judgement, the opposing side can see how you do not directly dismiss perspectives which conflict with your stance.

Statement of Validity (Understanding):  This section discusses how you acknowledge how the other side’s points can be valid under certain circumstances. You identify how and why their perspective makes sense in a specific context, but still present your own argument.

Statement of Your Position:  By this point, you have demonstrated that you understand the other side’s viewpoint. In this section, you explain your own stance.

Statement of Contexts : Explore scenarios in which your position has merit. When you explain how your argument is most appropriate for certain contexts, the reader can recognize that you acknowledge the multiple ways to view the complex issue.

Statement of Benefits:  You should conclude by explaining to the opposing side why they would benefit from accepting your position. By explaining the advantages of your argument, you close on a positive note without completely dismissing the other side’s perspective.

Example of the Rogerian Method:

Introduction:  The issue of whether children should wear school uniforms is subject to some debate.

Opposing View:  Some parents think that requiring children to wear uniforms is best.

Statement of Validity (Understanding):  Those parents who support uniforms argue that, when all students wear the same uniform, the students can develop a unified sense of school pride and inclusiveness.

Statement of Your Position : Students should not be required to wear school uniforms. Mandatory uniforms would forbid choices that allow students to be creative and express themselves through clothing.

Statement of Contexts:  However, even if uniforms might hypothetically promote inclusivity, in most real-life contexts, administrators can use uniform policies to enforce conformity. Students should have the option to explore their identity through clothing without the fear of being ostracized.

Statement of Benefits:  Though both sides seek to promote students' best interests, students should not be required to wear school uniforms. By giving students freedom over their choice, students can explore their self-identity by choosing how to present themselves to their peers.

Classical Method

The Classical Method of structuring an argument is another common way to organize your points. Originally devised by the Greek philosopher Aristotle (and then later developed by Roman thinkers like Cicero and Quintilian), classical arguments tend to focus on issues of definition and the careful application of evidence. Thus, the underlying assumption of classical argumentation is that, when all parties understand the issue perfectly, the correct course of action will be clear.

The basic format of the Classical Method  is as follows:

Introduction (Exordium): Introduce the issue and explain its significance. You should also establish your credibility and the topic’s legitimacy.

Statement of Background (Narratio): Present vital contextual or historical information to the audience to further their understanding of the issue. By doing so, you provide the reader with a working knowledge about the topic independent of your own stance.

Proposition (Propositio): After you provide the reader with contextual knowledge, you are ready to state your claims which relate to the information you have provided previously. This section outlines your major points for the reader.

Proof (Confirmatio): You should explain your reasons and evidence to the reader. Be sure to thoroughly justify your reasons. In this section, if necessary, you can provide supplementary evidence and subpoints.

Refutation (Refuatio): In this section, you address anticipated counterarguments that disagree with your thesis. Though you acknowledge the other side’s perspective, it is important to prove why your stance is more logical.  

Conclusion (Peroratio): You should summarize your main points. The conclusion also caters to the reader’s emotions and values. The use of pathos here makes the reader more inclined to consider your argument.  

Example of the Classical Method:  

Introduction (Exordium): Millions of workers are paid a set hourly wage nationwide. The federal minimum wage is standardized to protect workers from being paid too little. Research points to many viewpoints on how much to pay these workers. Some families cannot afford to support their households on the current wages provided for performing a minimum wage job .

Statement of Background (Narratio): Currently, millions of American workers struggle to make ends meet on a minimum wage. This puts a strain on workers’ personal and professional lives. Some work multiple jobs to provide for their families.

Proposition (Propositio): The current federal minimum wage should be increased to better accommodate millions of overworked Americans. By raising the minimum wage, workers can spend more time cultivating their livelihoods.

Proof (Confirmatio): According to the United States Department of Labor, 80.4 million Americans work for an hourly wage, but nearly 1.3 million receive wages less than the federal minimum. The pay raise will alleviate the stress of these workers. Their lives would benefit from this raise because it affects multiple areas of their lives.

Refutation (Refuatio): There is some evidence that raising the federal wage might increase the cost of living. However, other evidence contradicts this or suggests that the increase would not be great. Additionally,   worries about a cost of living increase must be balanced with the benefits of providing necessary funds to millions of hardworking Americans.

Conclusion (Peroratio): If the federal minimum wage was raised, many workers could alleviate some of their financial burdens. As a result, their emotional wellbeing would improve overall. Though some argue that the cost of living could increase, the benefits outweigh the potential drawbacks.

How to Effectively Present and Defend Your Arguments

Written by Argumentful

In our contemporary world, characterized by rapid change and diverse viewpoints, the ability to proficiently articulate and justify our opinions has become increasingly crucial.

Whether it’s in a business meeting, a classroom discussion, or a political debate, the ability to articulate your thoughts and persuade others is a valuable skill.

However, many people struggle with this task and may find themselves feeling frustrated or defeated in these situations.

Consider the following scenario: You’re at a family dinner and the conversation turns to politics. Your uncle begins passionately arguing his point of view, and you find yourself disagreeing. You want to express your own beliefs, but you’re unsure how to do so without coming across as confrontational or aggressive. Sound familiar?

This article aims to provide guidance on how to effectively present and defend your arguments, whether it’s in a casual conversation or a formal debate. Through practical tips and strategies, we’ll explore how to confidently articulate your thoughts, stay focused on the issue at hand, and effectively counter opposing views.

By the end of this article, you will have a toolbox of techniques for presenting and defending your arguments in a clear, concise, and persuasive manner.

So whether you’re debating politics with family or presenting a proposal to your boss, you’ll be better equipped to confidently and effectively make your case.

• Understanding the audience and context

• Preparing and structuring your argument

• Presenting your argument

• Defending your argument

• Dealing with emotional reactions

• Conclusion

Understanding the audience and context

One of the most crucial aspects of presenting and defending arguments effectively is understanding the audience and context in which you will be making your case. By taking the time to research and analyse the values, beliefs, and backgrounds of your audience, you can tailor your argument to better resonate with their perspective and increase your chances of success.

To start, consider who your audience is and what their interests and priorities might be.

• Are they experts in your field, or are they laypeople who may not have a deep understanding of the topic?

• Are they part of a specific cultural or social group with their own unique values and beliefs?

By answering these questions, you can begin to build a more accurate picture of who you will be speaking to and how best to communicate with them.

Another important consideration is the context in which you will be presenting your argument.

• Is this a formal debate with strict rules of engagement, or a more casual conversation among friends?

• What is the cultural and social background of the context, and how might that impact the way you frame your argument?

By analysing these factors, you can adjust your language , tone , and approach to better suit the situation and increase your chances of success.

Tips and techniques for researching the audience

When researching your audience and context, consider the following tips and techniques:

• Analyse the values and beliefs of your audience : Take time to understand what your audience cares about and what they believe to be important. By framing your argument in a way that aligns with these values, you can increase your chances of persuading them to see your point of view.

Here are some examples:

• If you are presenting to a group of environmental activists , you might emphasize the environmental impact of your argument and the importance of protecting the planet for future generations.
• If your audience is composed of business executives , you might focus on the financial benefits of your argument, such as cost savings or increased profits.
• If you are presenting to a religious community , you might appeal to their shared values of compassion, kindness, and social justice, and demonstrate how your argument aligns with these beliefs.
• If your audience is composed of scientists or academics , you might use evidence-based arguments and appeal to the importance of empirical data and logical reasoning.

By understanding the values and beliefs of your audience, you can tailor your argument in a way that resonates with them and speaks to their concerns. This not only increases the likelihood that they will be persuaded by your argument, but also helps to build trust and rapport with your audience, which can be invaluable in future interactions.

• Consider the social and cultural background of the context : Different contexts may have unique social and cultural factors that impact the way people think and communicate. Take the time to understand these factors, and adjust your approach accordingly.
• If you are presenting in a multicultural setting , be mindful of cultural differences in communication styles and nonverbal cues. For example, some cultures may place a higher value on direct communication, while others may prefer indirect or more nuanced communication.
• If you are presenting in a political context , be aware of the current political climate and the potential impact that may have on your argument. Consider how your argument may be perceived through different political lenses, and be prepared to address any concerns or objections related to political ideologies.
• If you are presenting to a group with diverse backgrounds and experiences , be sensitive to the ways in which different individuals may interpret your argument based on their personal histories and identities. Avoid assumptions and stereotypes, and strive to create a safe and inclusive space where everyone feels heard and valued.

By considering the social and cultural background of the context, you can avoid potential misunderstandings and conflicts, and increase the effectiveness of your argument. This shows that you are respectful of the unique perspectives and experiences of your audience, and are committed to engaging in productive and meaningful dialogue.

• Use data and evidence that speaks to your audience : When presenting your argument, make sure to use data and evidence that is relevant and compelling to your audience. If you’re speaking to a group of scientists, for example, you may want to focus on studies and experiments that support your case.
• If you are presenting to a group of policymakers , use data and statistics that highlight the potential impact of your argument on society as a whole. Show how your proposed policy or solution can address a pressing social or economic issue, and provide concrete examples of successful implementation in similar contexts.
• If you are presenting to a group of business leaders , use financial data and market research to demonstrate the potential ROI of your argument. Show how your proposal can increase profits, improve efficiency, or enhance the reputation of the company, and provide case studies of successful implementation in other organizations.
• If you are presenting to a group of activists or advocates , use personal stories and testimonials to illustrate the human impact of your argument. Show how your proposal can make a tangible difference in the lives of individuals or communities, and provide examples of successful implementation in similar contexts.

By using data and evidence that speaks to your audience, you can demonstrate your credibility and expertise on the topic, and show that you have a deep understanding of their needs and concerns. This can help to build trust and increase the likelihood that your argument will be accepted and acted upon.

Preparing and structuring the argument

Once you have a clear understanding of your audience and context, the next step in presenting and defending your arguments is to prepare and structure your argument effectively.

A strong argument is one that is clear , concise , and well-supported with evidence .

To achieve this, there are several steps you can take to prepare and structure your argument effectively.

• Identify your main claim : The first step in preparing a strong argument is to identify your main claim or thesis. This should be a clear statement that summarizes the central point of your argument.
• Organize supporting evidence : Once you have identified your main claim, the next step is to organize supporting evidence that will help you make your case. This could include data, research studies, expert opinions, or personal experiences.
• Anticipate counter-arguments : When preparing your argument, it is important to anticipate potential counter-arguments that may be raised by your audience. This will help you address these objections in a clear and effective way.

There are several different formats that can be used to structure an argument effectively.

Argument map

An argument map is a tool that helps to identify the main claim and supporting reasons, and how they are connected to each other. By using an argument map, you can better understand the strength of your argument and identify potential weaknesses.

Outline your thesis and your main points and then use the map to create a narrative, either in a problem-solution format or persuasive speech format.

Here is what an argument map to support the building of a park could look like:

Note that the map contains supporting reasons (with backing evidence) and it also includes counter-arguments and their rebuttals.

You can then use this argument map for creating your talking points in one of the formats below.

Problem-solution format

• PROBLEM-SOLUTION format :

In this format, you should first outline a problem, and then present a solution to that problem. This can be a highly effective way of framing an argument, as it helps the audience to see the value of your proposed solution.

The problem-solution format is a common way of structuring an argument, particularly when the goal is to persuade the audience to take action on a particular issue . Here is a typical structure for a problem-solution format:

• Introduction : In the introduction, you should introduce the problem you will be addressing, and provide some background information to help the audience understand the issue. This might include statistics, personal anecdotes, or news stories that highlight the severity of the problem.
• Problem : In this section, you should describe the problem in more detail, highlighting its causes and effects. You might also discuss why the problem is particularly important, and what the consequences might be if it is not addressed.
• Solution : In this section, you should present your proposed solution to the problem. This might include a specific policy proposal, a call to action for individuals, or a description of a program or initiative that you believe could help to address the problem. Use the argument map points already drafted at the previous step.
• Benefits : In this section, you should describe the benefits of your proposed solution. This might include the positive impact it could have on individuals or communities, the economic benefits of addressing the problem, or the social benefits of promoting a particular solution.
• Objections : In this section, you should anticipate potential objections to your proposed solution, and provide counter-arguments to address these objections. This can help to strengthen your argument and make it more persuasive.
• Conclusion : In the conclusion, you should summarize your argument and urge the audience to take action. This might include a call to contact their elected officials, donate to a particular organization, or take some other concrete step to address the problem.

By following this structure, you can present a clear and compelling argument that highlights the urgency of the issue at hand.

Persuasive speech format

• PERSUASIVE SPEECH format :

In a persuasive speech, the speaker presents an argument in a structured way, using clear transitions between different parts of the argument. This format typically includes an introduction, a body where the main points are presented and supported, and a conclusion that summarizes the argument and urges the audience to take action.

The persuasive speech format is a common way of structuring an argument, particularly when the goal is to persuade the audience to take action or change their beliefs about a particular issue. Here is a typical structure for a persuasive speech format:

• Introduction : In the introduction, you should grab the audience’s attention with a strong opening statement, and provide some background information on the topic you will be addressing. You should also introduce your main argument or thesis statement .
• Body : In the body of your speech, you should present your main points in a structured way, using clear transitions to move between different parts of the argument. Each point should be supported with evidence, such as data, research studies, or expert opinions. If you’ve already built your argument map, you should use the points you already drafted there.

Here is the breakdown of the body section:

a. Point 1: In this section, you should present your first main point, and support it with evidence.

b. Point 2: In this section, you should present your second main point, and support it with evidence.

c. Point 3: In this section, you should present your third main point, and support it with evidence.

d. Transition: After presenting your main points, you should transition to the conclusion of your speech.

• Counter-arguments : In this section, you should address potential counter-arguments that your audience may raise. This can help to strengthen your argument and make it more persuasive.
• Conclusion : In the conclusion, you should summarize your main points and restate your thesis statement. You should also provide a call to action, urging the audience to take a specific action or change their beliefs about the issue.

By following this structure, you can present a clear and compelling argument that is well-supported with evidence, and that effectively persuades your audience to take action or change their beliefs.

No matter which format you choose, the key to presenting and defending your argument effectively is to be clear , concise , and well-prepared . By taking the time to structure your argument effectively, and anticipating potential counter-arguments, you can increase your chances of success and ensure that your message is heard and understood by your audience.

Presenting the argument

Once you have prepared and structured your argument, the next step is to present it in a way that engages the audience and effectively communicates your message.

Here are some techniques for presenting an argument effectively:

• Use persuasive language : Using strong, clear language can help to make your argument more persuasive. Use active voice, avoid jargon or technical language, and be concise.

For example:

• Instead of saying “The project will be completed in six months,” say “We will finish the project in six months.”

• Instead of using technical jargon, use simple language that can be easily understood by your audience. For example, instead of saying “We need to optimize the performance of our data processing pipeline,” say “We need to make our data processing faster and more efficient.”

02. Use strong, descriptive language that paints a clear picture in the minds of your audience.

For example, instead of saying “Our product is good,” say “Our product is the best on the market and will revolutionize the way you work.”

• Utilize visual aids : Visual aids such as charts, graphs, and images can help to reinforce your argument and make it more memorable. Use them sparingly, and make sure they are easy to read and understand.

For example, if you are making a presentation on the benefits of a new product, you can use a chart to illustrate the increase in sales revenue since the product was introduced.

You could also use the argument map already prepared previously to organize and visually display the logical structure of your argument.

• Tell a story : Using storytelling techniques can be an effective way to engage the audience and make your argument more relatable. Use personal anecdotes, metaphors, or case studies to illustrate your points and make them more memorable.

For example, when presenting a proposal to implement a new initiative at work, you could begin by sharing a personal story of a time when a similar initiative was successfully implemented in a different organization, and the positive impact it had on the employees and the company’s overall success. This story could help to create an emotional connection with the audience and build support for your proposal.

You could also use case studies of other organizations that have implemented similar initiatives, and show the tangible benefits they have seen as a result. This approach can help to make your argument more concrete and relatable, and make it easier for the audience to understand the potential benefits of your proposal.

• Use humour : Humour can be a powerful tool for engaging the audience and making your argument more memorable. Use it sparingly, and make sure it is appropriate for the context.

Suppose you’re presenting an argument in favour of a healthier diet. You could start by saying something like, “I used to think that kale was just a decoration on my plate at restaurants. But then I tried it and realized it’s actually a vegetable.” This can get a chuckle from the audience and help to make your point in a more relatable way. From there, you could go on to discuss the benefits of incorporating more fruits and vegetables into one’s diet.

• Engage the audience : Engaging the audience can help to build rapport and create a sense of connection. Ask questions, use rhetorical devices such as repetition or parallelism, and make eye contact to create a sense of intimacy.

Here are some examples you can use to engage your audience:

• Ask a question that requires a show of hands, such as “How many of you have ever experienced this situation?” This creates a sense of participation and involvement.
• Use rhetorical questions to make the audience think and engage with the topic. For example, “What would happen if we continue to ignore this issue?”
• Use repetition to emphasize key points and make them more memorable. For example, “We need to act now, we need to act fast, and we need to act together.”
• Make eye contact with the audience to create a sense of intimacy and connection. This can help to build trust and credibility.

By using these techniques, you can present your argument in a way that is engaging, memorable, and persuasive. Remember to practice your presentation beforehand, and to anticipate potential questions or objections that the audience may raise. By being well-prepared and confident in your argument, you can effectively defend your position and persuade others to see things your way.

Defending the argument

Defending your argument is just as important as presenting it. Here are some strategies for effectively defending your argument:

• Use evidence and logical reasoning : Evidence and logical reasoning are key to making a strong argument. Use relevant facts, statistics, and examples to support your position, and use logical reasoning to connect your evidence to your main claim.

For example, in a business setting, you may be presenting a proposal for a new product or strategy. To effectively persuade your audience, you can use data to support the potential success of your idea. You can present market research, customer feedback, or industry trends to demonstrate that your proposal is not only feasible but also profitable.

Additionally, you can use logical reasoning to explain how your proposal aligns with the company’s goals and values, and how it can address any potential challenges or concerns.

By using evidence and logical reasoning, you can build a convincing argument that is grounded in facts and reason.

• Anticipate objections : Anticipating objections can help you to prepare effective counter-arguments. Put yourself in the shoes of your opponent and try to think of potential objections or counter-arguments they may raise. Be prepared to address these objections with evidence and logical reasoning.

Here is how you can anticipate objections in the context of building a new park in a community.

For example someone may object to the new park on the basis that it will increase traffic and noise in the area. In response to this objection, you could anticipate this concern and address it by presenting evidence that the park’s design includes traffic-calming measures such as speed bumps and traffic lights, and that noise from the park will be managed through measures like the installation of sound barriers. By anticipating and addressing this objection in advance, it can help to alleviate concerns and increase the likelihood of gaining support for the park’s construction.

• Avoid fallacies : Fallacies are errors in reasoning that can weaken your argument. Common fallacies include ad hominem attacks, straw man arguments, and false dichotomies. Be aware of these fallacies and avoid them in your argument.
• Ad hominem : Attacking the character or personal traits of your opponent instead of addressing their argument. For example, saying “You can’t trust John’s opinion on the park proposal because he’s not even a resident of this city.”
• Straw man : Misrepresenting your opponent’s argument in order to make it easier to attack. For example, saying “Opponents of the park just want to pave over all the green space in the city and turn it into a concrete jungle.”
• False dichotomy : Presenting only two options when there are actually more. For example, saying “We can either build the park or let the land sit unused forever.” When in reality, there may be other alternatives.

In any context (including that of building a new park), it’s important to avoid these fallacies in order to make a strong, persuasive argument. By staying focused on the facts and avoiding personal attacks or misrepresentations, you can demonstrate the value of your proposal in a clear and compelling way.

• Acknowledge the opponent’s views : Acknowledging your opponent’s views can help to build credibility and create a sense of respect. Even if you disagree with their position, try to understand their perspective and acknowledge the points that they make.

Let’s use the example of proposing a new product to a potential market: if your opponents argue that the product may not appeal to the new market, you can acknowledge their concern and provide evidence that shows the product’s success in similar markets. This approach demonstrates that you have considered their viewpoint and have a well-researched argument.

Additionally, you can acknowledge that there may be challenges in introducing a new product to a new market, and propose a plan to address these challenges, such as market research, targeted advertising, or partnerships with local businesses.

By acknowledging your opponent’s views and addressing their concerns, you can build credibility and increase the likelihood of a successful proposal.

• Provide alternative evidence or counter-examples : Providing alternative evidence or counter-examples can help to strengthen your argument and refute counter-arguments. Use relevant facts, statistics, or examples to support your position and show why your argument is more persuasive.

Here are some examples that might inspire you:

• If someone argues that all processed foods are unhealthy, you can provide examples of processed foods that are actually healthy, such as fortified breakfast cereals or packaged fruits and vegetables.
• If someone argues that organic foods are too expensive, you can provide evidence that shows that the long-term health benefits of consuming organic foods outweigh the initial cost, such as reduced medical expenses and improved quality of life.
• If someone argues that renewable energy sources like solar and wind are unreliable, you can provide examples of successful implementation of renewable energy in other countries, as well as statistics showing that the cost of renewable energy is decreasing while the reliability is increasing.

By using these strategies, you can effectively defend your argument and persuade others to see things your way. Remember to stay calm and composed, and to avoid getting defensive or emotional. By remaining confident and logical, you can effectively defend your argument and convince others to accept your position.

Dealing with emotional reactions

Presenting and defending an argument can be an emotional process, for both the speaker and the audience.

Here are some tips for managing emotional reactions:

• Stay calm and respectful : If you encounter emotional reactions during your presentation or defense, it’s important to stay calm and respectful. Avoid getting defensive or angry, and try to remain objective and rational in your responses.

An interesting example is if you are presenting an argument in a public setting, and a member of the audience interrupts you with a personal attack or insult. In this situation, it can be tempting to respond with a similar attack or to become defensive, but this will only escalate the situation and detract from the argument being presented. Instead, you should calmly address the interruption and steer the conversation back to the topic at hand. For example, you could say something like, “I understand that this is a sensitive topic, but let’s focus on the facts and evidence at hand to have a productive discussion.” By staying calm and respectful, you can maintain credibility and effectively defend your position.

• Use empathetic language : Using empathetic language can help to defuse emotional reactions and create a sense of understanding. Show that you understand the emotions of the audience or your opponent, and use language that demonstrates your empathy and compassion.

A good example is when you are discussing a controversial topic such as abortion. Instead of using language that might be perceived as attacking or dismissive, use empathetic language that acknowledges the emotional weight of the issue for both sides. For instance, saying “I understand that this is a deeply personal and emotional issue for many people” can help to create a more respectful and productive conversation, rather than immediately diving into arguments and counter-arguments.

• Recognize and address underlying issues : Sometimes, emotional reactions can be a sign of underlying issues that are not directly related to your argument. If you sense that there are deeper emotions or issues at play, try to address these concerns in a respectful and empathetic way.

An interesting example is when during a debate on a controversial policy, a member of the audience becomes visibly upset and begins to shout. Instead of ignoring or dismissing their reaction, the speaker takes a moment to acknowledge their emotion and asks if they would like to share their concerns. The audience member then explains that they have personal experience with the issue at hand and feel that their perspective has been ignored. The speaker listens attentively and responds with empathy, acknowledging the validity of their experience and promising to consider it in their argument. By addressing the underlying issue and showing empathy, the speaker is able to defuse the emotional reaction and create a more constructive discussion.

• Take a break if necessary : If emotions become too heated, it may be necessary to take a break and regroup. Allow time for both yourself and the audience to calm down, and resume the discussion when emotions have subsided.

For example, during a meeting with a potential business partner, you may encounter a disagreement about a certain aspect of the partnership. If the conversation becomes heated and emotions start to rise, it may be helpful to take a break. You can suggest taking a short break to allow both parties to gather their thoughts and emotions, and come back to the discussion with a clear head. This can help to prevent the conversation from derailing and allow for a more productive discussion.

Overall, by managing emotional reactions in a calm and respectful manner, you can create a more productive and effective discussion. Remember that emotions are a natural part of the human experience, and that acknowledging and addressing them can lead to better communication and understanding.

The ability to present and defend arguments effectively is crucial, be it in professional settings, political arenas, or personal interactions. These skills of articulating and supporting points persuasively are vital for fostering constructive dialogues and making sound decisions.

Throughout this article, we’ve discussed the key elements of effective argumentation, from understanding the audience and context to presenting and defending the argument itself. We’ve explored different techniques for structuring an argument, engaging the audience, and responding to objections, as well as strategies for managing emotional reactions and maintaining a respectful and productive dialogue.

At its core, effective argumentation is about more than just winning a debate or proving a point. It’s about building trust , fostering understanding , and working towards common goals .

By approaching argumentation with an open mind and a willingness to listen and learn, we can create more meaningful and productive discussions, and ultimately make better decisions.

So the next time you find yourself in a situation where you need to present or defend an argument, remember the tips and techniques discussed in this article.

And always remember that the key to effective argumentation is not just about winning, but about finding common ground and moving forward together.

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Counter-Argument  When you write a persuasive speech, you make an argument  Your thesis statement and support  When you counter-argue, you consider.

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Presentation on theme: "Counter-Argument  When you write a persuasive speech, you make an argument  Your thesis statement and support  When you counter-argue, you consider."— Presentation transcript:

HOW TO WRITE A DISCURSIVE ESSAY

How to Write a Counter-argument

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Academic writing i June 12th Academic writing i June 12th 2012.

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The Argumentative Essay

Persuasive Writing.

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Wednesday January 7 th. TOPIC: SHOULD HIGH SCHOOL START AN HOUR LATER? ANSWER THE QUESTION AND DEVELOP 3 REASONS TO SUPPORT YOUR ARGUMENT. Bell Ringer.

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10 Tips for a Persuasive Presentation

Powerful presentation is persuasion. here's how to elevate your impact..

Posted May 11, 2024 | Reviewed by Ray Parker

• Presentations aim to effect change. It's essential to be clear about what change you want to see.
• Powerful presenters embrace and extend empathy to seek first to understand their audience.
• Substance and style both matter to create an audience-informed communication experience.
• Persuasive presentations are relevant, reasoned, real, and resonant.

How many of us realize that giving a presentation or making a speech is all about persuasion , influence, and emotional intelligence ? Impactful presenters understand the power of empathy to understand and engage their audience, the efficiency and kindness of having a clear objective and message, and the importance of substance and style—all as a way to connect in a way that engages and inspires.

Much has been written on the power and behavioral science of persuasion, not least by expert Robert Cialdini. His bestselling book Influence: The Psychology of Persuasion explains seven research-based universal principles of influence .

From my experience as a leadership coach working with thousands of people worldwide, I have compiled a list of ten essentials to elevate our presentation.

1. Maintain an "other" focus. What do you know about your audience and how can you find out more? Ask yourself what kind of a speaker will appeal to your audience, what arguments are likely to resonate with them, and what feelings you want to inspire so the audience will positively respond to your ask.

If your audience is predominantly data-driven, you may want to use more evidence-based arguments. If the audience is mixed, a combination of data, authority, and storytelling may be more appropriate. Extend Daniel Goleman’s three types of empathy to gather intelligence , understand your audience, and tailor your intervention to connect more profoundly.

2. Determine a specific objective. Presentations aim to effect change in some way. What change do you want to see in your audience?

For instance, gaining their approval for a certain investment, soliciting their buy-in for a change, or creating a sense of enthusiasm for an idea or initiative. The purpose of a presentation is to bring about change so make sure you are clear on what kind of change you want to bring about.

3. Design a grabber. Our attention spans have shrunk as we have more and more competing demands on our attention . If you want to get someone’s attention, you need to grab it at the outset and try and hold on.

You can do this in several different ways. Throw out a question that demands a response from the audience. Give a surprising fact or statistic, or quote from a well-known figure. Tell a story or an anecdote. A good grabber captures the attention of everyone there and makes them focus on what you have to say.

4. Crystalize your message and construct your arguments. Your message is the heart of your speech. Craft a brief phrase that clearly defines your proposal in 10-12 words—for example, “This post is about crafting presentations that inspire and engage others to elevate their presentations.”

Make it memorable by choosing inspiring words, symbols, catchy expressions, something that will remain in the audience's mind. As Brené Brown says: “Clear is kind,” and a clear message provides a path to develop your ideas.

When you have a clear and concise message, it helps you formulate your arguments. Think of developing your arguments using the rule of three —three compelling arguments to convince but not overwhelm your audience.

5. Prepare a call to action. Remember, we want to change our audience in some way, so we need to make our ask clearly and concretely. Consider your call to action in terms of what you want your audience to think/feel/do:

• Think: “I want you to think about how you can improve your presentations.”
• Feel: “I want you to feel enthusiastic and motivated so that you can elevate your power to persuade.”
• Do: “I want you to try out some of these tips and tools for yourself.”

6. Craft a memorable closing. Close the speech in an elegant and memorable way. We need people to remember what we've told them, so prepare it well.

This is not the time to improvise. Try to connect your closing to your opening grabber, which makes the presentation more memorable. Good preparation means preparing everything to the very end—finish well.

7. Plan your delivery. A dynamic speaker draws listeners in by using vocal variety (tone, intonation, speed, volume, pace, pauses, silence) and body language (posture, gestures, expression, and movement) to highlight important points and hold the audience’s attention. Be intentional: How will you use your voice and your body to emphasize a thought or idea? Think about it: If you increased the time you spent on style or delivery by 20 percent, what would it mean for the impact you make?

8. Think about how you will engage your audience. You want the audience to feel considered throughout. Include pauses so they can process what’s being said; connect with individuals throughout the room and make deliberate eye contact while speaking, especially when delivering key points. Read and respond to the audience by changing how you deliver as you go based on the audience’s nonverbal communication .

9. Rehearse and practice. Practice is one of the most crucial elements of presenting—and probably the most neglected one. If this is new to you, start by reading your presentation in front of a mirror to get comfortable speaking your presentation.

Next, video yourself and watch out for nervous or distracting habits to eliminate them and identify any areas where you can improve your delivery. If you are feeling brave, practice in front of an audience and ask for feedback.

10. Prepare your success rituals and mantra. Public speaking and/or stage fright can feel debilitating for some. Have your calm-down ritual prepared and ready to go before you start your presentation. This might be a certain gesture, a power pose, breathwork, or a mantra.

Try this tip: Identify three adjectives to describe how you would like to show up during this presentation. This sets an intention and helps focus our cognitive and emotional resources on success.

Powerful presenters embrace and extend empathy to seek first to understand their audience. They use this intelligence to carefully make choices about substance and style to create an audience-informed communication experience that feels relevant, reasoned, real, and resonant and creates a pathway for change.

Palena Neale, Ph.D. , is a women’s leadership coach, lecturer, and founder of unabridged, a boutique leadership development practice.

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