what makes a good personal statement for a job

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How to Write a Strong Personal Statement

• Ruth Gotian
• Ushma S. Neill

A few adjustments can get your application noticed.

Whether applying for a summer internship, a professional development opportunity, such as a Fulbright, an executive MBA program, or a senior leadership development course, a personal statement threads the ideas of your CV, and is longer and has a different tone and purpose than a traditional cover letter. A few adjustments to your personal statement can get your application noticed by the reviewer.

• Make sure you’re writing what they want to hear. Most organizations that offer a fellowship or internship are using the experience as a pipeline: It’s smart to spend 10 weeks and $15,000 on someone before committing five years and $300,000. Rarely are the organizations being charitable or altruistic, so align your stated goals with theirs
• Know when to bury the lead, and when to get to the point. It’s hard to paint a picture and explain your motivations in 200 words, but if you have two pages, give the reader a story arc or ease into your point by setting the scene.
• Recognize that the reviewer will be reading your statement subjectively, meaning you’re being assessed on unknowable criteria. Most people on evaluation committees are reading for whether or not you’re interesting. Stated differently, do they want to go out to dinner with you to hear more? Write it so that the person reading it wants to hear more.
• Address the elephant in the room (if there is one). Maybe your grades weren’t great in core courses, or perhaps you’ve never worked in the field you’re applying to. Make sure to address the deficiency rather than hoping the reader ignores it because they won’t. A few sentences suffice. Deficiencies do not need to be the cornerstone of the application.

At multiple points in your life, you will need to take action to transition from where you are to where you want to be. This process is layered and time-consuming, and getting yourself to stand out among the masses is an arduous but not impossible task. Having a polished resume that explains what you’ve done is the common first step. But, when an application asks for it, a personal statement can add color and depth to your list of accomplishments. It moves you from a one-dimensional indistinguishable candidate to someone with drive, interest, and nuance.

• Ruth Gotian is the chief learning officer and associate professor of education in anesthesiology at Weill Cornell Medicine in New York City, and the author of The Success Factor and Financial Times Guide to Mentoring . She was named the #1 emerging management thinker by Thinkers50. You can access her free list of conversation starters and test your mentoring impact . RuthGotian
• Ushma S. Neill is the Vice President, Scientific Education & Training at Memorial Sloan Kettering Cancer Center in New York City. She runs several summer internships and is involved with the NYC Marshall Scholar Selection Committee. ushmaneill

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How To Write a Personal Statement That Stands Out

Table of contents

Laura Jane Bradbury

A personal statement is a chance to highlight your unique qualities, skills, and experiences, all while showcasing your personality.

But whether you're applying for university, a job, or funding, it can be daunting to write about yourself. To increase your chances of getting accepted, it's important to know how to create an effective personal statement.

In my six years as a copywriter, I’ve written many personal statements that get results. In this article, I’ll guide you through what to include, what to avoid, and how to tailor a personal statement based on your application type.

Key Takeaways

• A personal statement is an opportunity to share your unique qualities, experiences, and skills.
• It should always relate to the course, job, or funding you are applying for.
• Include accomplishments and experiences that demonstrate how suited you are to the position or course you are applying for.
• Use clear and simple language to ensure your points are understood.

Your personal statement should be concise and demonstrate how you fit the position or opportunity you’re applying for. It’s important to keep information relevant, rather than listing all of your skills and accomplishments.

Follow these steps to accurately write and tailor your statement.

Understand your prompt

Before you start, make sure you understand what's expected of you. Are there specific instructions, keywords, or phrases that stand out in your prompt? Read through it thoroughly and note the requirements. You can then brainstorm ideas for each point.

Let's say I'm applying for a university journalism course. I've been asked to write a statement that shares why I'm interested and why I would be a good fit. I can use columns to plan my content:

Putting your ideas together first makes it easier to stay on track. Otherwise, you might lose focus and include irrelevant information. 

Show, don't just tell

Once you’ve listed your experiences, skills, and accomplishments, consider how you can demonstrate them with examples. Take a look at the list you created during the previous exercise and organize your points so you have clear examples and proof.

This technique helps you demonstrate your experiences and how they tie in with your application.

When telling anecdotes, use engaging stories that demonstrate your skills. For instance, a story about how I handled a fast-paced news internship proves I work well under pressure. 

Start strong

Recruiters, application tutors, and funders read lots of personal statements. You can make yours stand out with an engaging introduction.

Examples of a strong opening include:

A meaningful statistic

This draws readers in and increases credibility: 

"Communication is the key to marketing success, according to Business Marketing News. With five years of experience communicating and delivering campaigns to global clients, I have the skills and passion to add value to your team."

A personal story

Anecdotes connect the reader with the author’s real-life experience: 

"My first exposure to microbiology was during my time as a research assistant for a microbiologist. I was fascinated by the complex and intricate processes within cells."

An alarming statement

This piques the reader’s interest by making an issue seem urgent:  

“ The fashion industry churns out clothes at an alarming rate, causing mass production of synthetic fibers and harsh chemicals which have a detrimental impact on the planet. Funding my sustainability initiative is vital to mitigating this environmental impact." 

Avoid cliches such as "From a young age, I have always loved...." and "For as long as I can remember, I have had a passion for..."

Pro tip: Use Wordtune Editor 's Shorten feature to cut unnecessary fluff and make your intro sharper. Simply type in your sentence and click Shorten to receive suggestions.

Get Wordtune for free > Get Wordtune for free >

Admission committees and employers appreciate sincerity and authenticity. While it may be tempting, avoid exaggeration. You can better emphasize your skills and personality by being honest. For instance, rather than claiming I read every type of newspaper in my journalism application, I can focus on my dedication to reading The New York Times.

Your writing style should also feel genuine. Instead of trying to impress with complex language and fancy words, keep sentences simple and direct . This makes them more effective because they’re easier to read. 

Address weaknesses

Addressing weaknesses can show your willingness to confront challenges. It also gives you a chance to share efforts you have made for improvement. When explaining a weakness, exclude excuses.

Instead of saying "I didn't achieve my expected grades due to work commitments impacting my studies," try “While I didn't achieve my expected grades, I am now working with a tutor to help me understand my weak areas so I can succeed in your program.”

Wordtune’s Spices feature can help you develop counterarguments to weaknesses. In the Editor, highlight your text, click on Spices, and then Counterargument . Here’s an example:

Using Wordtune’s suggestion, I can highlight my eagerness to learn and provide examples to support my argument.

Highlight achievements

This is your chance to shine! A personal statement should highlight your best qualities — provided they relate to your prompt.

Ask yourself:

• What are your skills and strengths? Identify both academic and non-academic abilities such as critical thinking, problem-solving, and teamwork.
• What challenges have you faced? Reflect on how you have overcome significant challenges and how these experiences have helped you grow. For example, completing a course, learning a new language, or starting a business.
• What are your unique selling points? Consider what sets you apart from other applicants. For example, you may have a unique set of technical skills or experience learning in a different country.
• How have your achievements shaped your goals and aspirations? Sharing your goals shows that you think long-term and have taken the time to make sure you’re applying for the right opportunity.

Connect with the institution or company

Tailor your statement to the specific institution or company you're applying to — this shows you understand their values and have carefully considered where you want to seek opportunities.

To do this, head to the company or institution’s website and look for the About page. Many organizations include a mission statement on this page that conveys its purpose and values.

For example, universities often include their values under “Community” or “Student Life” sections. Here, Princeton University’s “In Service of Humanity” section highlights how they value using education to benefit society. Applicants can engage with this by explaining how they interact with their communities and seek to use their education to help others.

You can also research a company or institution’s social media. Look for similarities — maybe you both prioritize collaboration or think outside the box. Draw upon this in your personal statement. 

End with a strong conclusion

A strong conclusion is clear, concise, and leaves a lasting impression. Use these three steps:

• Summarize the main points of your statement. For example, “My experience volunteering for the school newspaper, along with my communication skills and enthusiasm for writing, make me an ideal student for your university."
• Discuss your future . Share your future ambitions to remind the reader that you’ve carefully considered how the opportunity fits into your plans.
• Include a closing statement. End on a positive note and offer the reader a final explanation for why you would be a great match. For instance, “Thank you for reviewing my statement. I am confident my skills and experience align with the role and your company culture.”

Tip: Learn more about writing an effective conclusion with our handy guide . 

Different types of personal statements

Now you know how to write a personal statement, let’s look at what to focus on depending on your application type.

The length of your personal statement will vary depending on the type. Generally, it should be around 500 words to 650 words . However, a university application is often longer than a statement for a job, so it’s vital to determine what is expected of you from the beginning.

Whatever the length, it’s important to remove and edit content fluff , including any repetition or copy that does not relate to your prompt.

Personal statement checklist

Use this checklist to ensure that your statement includes: 

• An engaging introduction.
• Clear examples of your experiences, skills, and expertise. 
• A commitment to improvement, if required.
• Any applicable achievements. 
• A direct connection to the company or institution’s values.
• A strong conclusion that summarizes information without adding new content.
• Authentic, simple language.

Personal statements are an opportunity to delve deeper and share who you are beyond your grades or resume experience. Demonstrate your ability with anecdotes and examples, address any weaknesses, and remember to use genuine and simple language. This is your place to shine, so follow our tips while displaying your unique personality, and you’ll be sure to stand out from the crowd.

Want to get started and create a powerful introduction? Read our step-by-step guide .

What is the difference between a cover letter and a personal statement?

A cover letter expresses your interest in a position and introduces you to an employer. It’s typically shorter and focuses on your qualifications, skills, and experience for a particular role. A personal statement, however, is common for a job, internship, funding, or university application. It explores your background, goals, and aspirations, as well as your skills and experience.

What is the purpose of a personal statement?

A personal statement is an opportunity to stand out by detailing your background, experiences, and aspirations. It should explain why you are interested in and a good match for the company or institution you are applying to.

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 How to Write a Personal Statement with Examples

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What is a personal statement?

How to write a personal statement, what to include in a personal statement, personal statement examples, tips for writing a personal statement.

A personal statement highlights your industry credentials, previous noteworthy accomplishments, what you can bring to the company and how your interest in the role can achieve a company’s goals. What you write in a personal statement also conveys a great deal about yourself, including your talents, goals, outlook and work ethic. This article shares steps and examples that you can follow when writing your own personal statement.

A personal statement is a description that combines your notable abilities and career objectives in a brief paragraph to help hiring managers determine whether your qualifications are suitable for a position. It also summarizes substantial information that shows how much you understand the job. When writing a personal statement, it’s vital to make a connection between you and your desired job. 

Here are some steps to follow when writing a personal statement:

1. Firstly, research the company

Read the company’s profiles, achievements, vision and goals. Analyze and understand the position for which you’re applying, and find ways to connect it to the company’s overall goals. 

2. Then, make a list of your achievements

Create a list of your education and academic qualifications, training, accomplishments, skills and experience relevant to the job. Pick the most noteworthy achievements out of this list to add to your personal statement.

3. Next, demonstrate your qualifications

Using your knowledge about the company, write a brief paragraph about why you are the best person for the job. Be sure to add the most important details about you and your professional life, which includes highlighting how employing you can help the company fulfill its goals.

4. Finally, keep your personal statement short and readable

While there is no definite word count, a good personal statement should usually be about a paragraph long. What’s essential is that you can summarize all of the crucial points within a few detailed sentences. Keeping your statement easily readable can ensure that you maintain an employer’s attention.

If you’re applying to a job or updating your resume, one of the first things to do is to write a compelling personal statement highlighting essential details about yourself and your professional achievements. 

Here are the following parts you can use to help you write a personal statement:

Personal history

A good personal statement shares details that will give the hiring manager an idea of who you are both as a person and as an employee. For example, if you’re looking for an entry-level position, you can note that you’ve graduated with honors. As another example, listing your experience as a team leader can make it easier to demonstrate your qualifications for a management position. Make sure the personal history you include aligns with the position and the company’s goals.

Skills and work contributions

Your personal statement should emphasize the skill sets and talents that you can contribute to the company. Your expertise is not limited to technical aspects. It could also be communication, leadership, time management and similar skills. Communicate how these substantial assets of yours can contribute to the company’s objectives.

An example could be explaining how your expertise in programming software helped your former company secure a long-term contract. Describe how the company can benefit from your skill and experience.

Purpose and career goals

Your purpose conveys how your chosen career path aligns with the position you’re applying for. Although you can write about how the job will help your professional interests, it’s more important to identify how the company can benefit from hiring you.

For example, it could be as simple as your eagerness to seek a position as an operations supervisor, which means you must highlight how your leadership skills can help you manage teams so they can reach a sales quota. Start by explaining how your education, skills and experience have prepared you for the leadership role and, subsequently, how it can benefit the company.

Although it is a personal statement, it is best to find a balance between your individual and professional details. Keep in mind that you also only need to include details that are relevant to the position. If you’re trying to become a graphic artist, for example, focus primarily on your artistic achievements, awards, experience and goals in your statement.

Here are some examples of personal statements for different goals and career paths:

Engineering personal statement

‘Accomplished mechanical engineer with a master’s degree in modeling and simulation and more than 10 years of supervisory experience in an international manufacturing company. My technical and problem-solving skills helped develop test procedures that increased machine sales by 65% in a single financial year.’

Photographer personal statement

‘Veteran photographer with over five years of experience serving as a trainer for both photographers and editors in a regional publishing house. Supervised photo shoots for magazine features and covers that earned national recognition and awards. Searching for a leadership position in a national publication.’

Sales director personal statement

‘Target-oriented sales director within the tourism sector with over 20 years of experience in sustainable travel management. Proven success in both environmental tours and managing farm-to-table restaurants and accommodation. Increased previous company’s sales by 60% by implementing a two-year marketing plan.’

Here are some tips you can use when writing your personal statement:

• Use a template.  Have a general personal statement you can use as a template and then customize it depending on the job description.
• Use specific keywords and quantifiable metrics.  This can help your resume or cover letter make it through any application tracking software.
• Talk to your colleagues. The people you work with can give you deeper insight into your work output and character.
• Focus on the content first and the length later. You don’t need to worry much about the length of your statement when making a draft. You can always edit and shorten it.
• Use action words.  Descriptive words make it easier for employers to envision the achievements you’ve accomplished in your professional life.
• Make a strong first impression. A personal statement is often the first impression you make on a hiring manager. Because of this, it’s important to select only keywords, skills and experiences that are significant to your desired position.

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Personal Statements: Examples, Do's and Don'ts

As the name suggests, a personal statement is unique to everyone, but that does not mean there are not specific personal statement rules and guidelines to follow. Being able to quickly showcase your skills, personality and job fit can be challenging, so we are here to shed some light on structuring a personal statement that’ll make you stand out from the crowd. 

In this guide, we will be looking at how to write a personal statement and the do’s and don’ts. By the end, you should have a better idea of how to structure a personal statement and impress your potential new employers.

💡 Note: We will be covering professional personal statements and not personal statements for University admissions in this article.

What is a personal statement?

Often confused with a cover letter or supporting statement, a personal statement is a small section on various forms of CVs. A personal statement is often no more than a few sentences where you can quickly summarise your skills, experience and job fit into a bitesize paragraph. 

A personal statement gives you the opportunity to briefly sell yourself to your potential employer and showcase why you are the best candidate for the role. It is important to note that not all employers will require a personal statement, but if done correctly they can help set you apart from other applicants. 

What makes a good personal statement? 

As a personal statement is essentially a summary of the rest of your CV and you as a person, you want to ensure you list all the most important things from your CV that are the most relevant to the job you are applying for. You should never use the same personal statement, when applying for multiple jobs you can use a similar statement for each, but it should be tailored to each individual role if possible. 

How to start a personal statement 

Start your personal statement by introducing yourself and set the tone for the rest of your personal statement.

You want to capture the employer’s interest and summarise exactly why you are a perfect fit for the role. Most personal statement examples start with saying the role you are currently in, how much industry experience you have and key achievements or relevant skills and statistics. 

How to finish a personal statement 

A good way to finish your personal statement is to summarise your overall goal or aim when moving forwards towards this job and your career.  This means you have spoken about the past, present and future, in just a few lines and gives the employer a good idea of you and your potential. 

How to finish a personal statement can vary from role to role, but this is a good rule of thumb and will stand you in good stead, as with any application, tailor it to the job, some may call for this, some may not.

Personal statement do’s

• Tailor your personal statement - utilise the job description to help you highlight exactly what the employer is looking for, highlight the skills and experience it calls for. The job description is the blueprint to your personal statement for that role, so try and signpost your abilities from the exact things the employer is looking for.
• Be concise - ensure that you keep your personal statement short and relevant, aim for the maximum of a few lines or around 200 words at most. Find the most important and relevant things that you can say within that word count.
• Highlight you - candidates have a habit of being too generic and not showcasing themselves, it is called a personal statement, so keep it personal to you. Personal does not mean talking about your dog though, but how you personally can succeed at this job.
• Include tangibles - always try to give additional details that add value to your application, for instance, quantifying something always makes it sound better. ‘Increased sales by 35%’ sounds better than just saying ‘increased sales’.
• Hit key points - a good personal statement will be able to give the employer a quick summary of you and entice them to read more or move you forward to the interview stage.
• Get a second opinion - having someone else read over your personal statement can be a real help, they may spot something you haven’t or not understand something the way you had intended. This will help improve your finished personal statement.  

Personal statement don’ts

• Use the same wording - you can actually hurt your own chances if you use an overly generic personal statement. You want to show that you have put effort into your application and impress the employer.
• Make it too long - candidates will often confuse their personal statement with a cover letter, this is a short rundown of you, focus on skills, successes, and statistics, things that can be quickly digested. Grab their attention with your personal statement, but do not bore them with an essay.
• Go too personal - this may sound strange, but remember you are writing a professional application, and not setting up a dating profile. Focus on what you can bring to the company, and how your skills would be perfect for the role.
• Send off your first draft - always read over your personal statement a few times to make sure it flows right and rolls off the tongue. Having a spelling or grammar mistake can ruin your chances of getting the job.
• Be too broad - showing that you understood the job description and are a good candidate for the role can be evident if you have a good personal statement, but being too broad will make you look like you copy and pasted the same response to 20 applications.

What next? 

Now you have a better understanding on how to structure your personal statement to increase your chances of getting your new role, you want to start your job search . Currently at Michael Page, we have over 10,000 live jobs on the site so submit your CV today to become discoverable for new roles added in your industry. 

For more CV and cover letter advice , read through our collective library of articles that’ll help you create a winning CV. 

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How To Write a Personal Statement for Job Searching

Madeleine Burry writes about careers and job searching for The Balance. She covers topics around career changes, job searching, and returning from maternity leave, and has been writing for The Balance since 2014.

Different Types of Personal Statements

What you should include, tips for writing a job search personal statement, examples of personal statements.

Kiyoshi Hijiki / Getty Images

What's a personal statement, and why do you need one when you're job searching? A job search personal statement is a place to share why you're interested in a position and why you're a good match.

In your statement, you can get a bit personal—use the space to share details and insights about yourself, and forge a connection with potential employers. Here are some tips on how to write a successful personal statement that will further your job search.

A personal statement may be included in your curriculum vitae  or CV. Much like an in-person elevator speech or the summary section within a resume, a CV personal statement highlights your objectives and abilities. Since a CV may stretch over several pages, this allows you to showcase must-see details from within the document. You'll want to write just a few sentences for a personal statement in a CV.  

Or, you may need to write a personal statement as part of a job application. This helps hiring managers to separate out candidates applying for every job in a category (e.g., putting in applications for any "production manager" position) from more engaged candidates, who are interested in the company.

Write something that matches the application's requested word count; if one isn't provided, aim for 250 to 500 words. Regardless of where it appears, your goal in a personal statement is the same: try to connect your background and goals with the job at hand.

In your personal statement, you want to make a connection between yourself and the position. Think of this as a three-part process:

• Share Some Details About Yourself: Who are you? You may say things like "Highly seasoned production manager" or "Recent graduate with honors."
• Highlight Your Most Relevant Experience and Talents and Share What You'd Bring to the Company: Think: "Strong, speedy writer capable of crafting ad copy that engages and enchants." or "In my years as a project manager, I've never let a detail slip; I've won internal awards for the best team player. My projects release on time and match requested specifications."
• Provide a Bit of Information About Your Career Goals: For instance, "Looking for a staff writer position" or "Eager for placement in a mid-sized firm as an audit supervisor" or "Seeking a position as a production assistant to further develop my skills in television and put my time management abilities to the test."

While it's called a personal statement, avoid over-sharing. Only include information that's relevant to the job at hand. That is if you're applying for a position as an accountant, no need to mention your goal of becoming a staff writer at a magazine.

Remember, the main goal of your personal statement is for it to further your job search.

Your personal statement should always be personalized—it's a mistake to reuse the same personal statement for every job you apply for. You don't need to write the personal statement from scratch each time—just make tweaks so it reflects the needs of the company and the qualities requested in the job description.

Here are more tips for writing a successful job search personal statement:

• Know Your Audience: Target your personal statement to a specific job position and company. Spend a bit of time researching the company to get a sense of what they're looking for in a candidate. Decode the job description so you understand the company's needs in a candidate. Take notes on where your qualifications are a good match for the position.
• Make Some Lists: What have you done that employers should know about? Make a list of your accomplishments (and keep in mind that while splashy awards are important, so too is reorganizing a chaotic system that gives everyone hives to make it user-friendly). Brainstorm a list of your talents as well as your soft, communication, and general skills.
• Go Long on Your First Draft—Then Cut It Down: Hopefully, your time spent thinking about the company's needs and what you have to offer has given you plenty of fodder to get started writing your personal statement. At this point, don't worry about length; write as much you want. Then, go back and edit—aim for a few sentences for a CV and around 250 to 500 words in an application. Cut unnecessary words and clichés that don't add meaning. Instead, use action verbs . While it's fine to write in the first person, avoid overusing the word "I." Try to vary the composition of sentences.
• Make It Targeted: You have lots of skills and interests and work experience. What you want to emphasize in one position is not necessarily what you want to highlight in another. If you are qualified as both a writer and an editor, choose which talent to call out in your personal statement—and make it the one that's most relevant to the job you want.

Here are some examples of personal statements to use as inspiration:

• I'm a seasoned accountant with CPA and CMA certification and more than 10 years of experience working in large firms. Oversaw audits and a department of ten. My positive attitude and detail-oriented spirit help ensure that month-end financial wrap-ups go smoothly and without any inaccuracies or fire drills. Looking for a leadership role in my next position.
• Recent college graduate with freelance writing experience at major print magazines as well as online outlets and the college newspaper. A strong writer who always meets deadlines, and matches the company tone and voice. In search of a staff writer position and eager to learn the magazine trade from the ground up.
• I'm an award-winning designer in children's clothes looking to make the transition to adult athletic year. At Company X, I developed a new line for toddlers and traveled to Asia to oversee production. I'm a fast learner and am eager for a new challenge in the growing field of athleisure.   

CV personal statement examples

If you want to secure job interview, you need a strong personal statement at the top of your CV.

Your CV personal statement is a short paragraph which sits at the very top of your CV – and it’s aim is to summarise the benefits of hiring you and encourage employers to read your CV in full.

In this guide I have included 17 CV personal statement examples from a range of professions and experience levels, plus a detailed guide of how to write your own personal statement that will get you noticed by employers

CV templates 

17 CV personal statement examples

To start this guide, I have included 10 examples of good personal statements, to give you an idea of how a personal statement should look , and what should be included.

Note: personal statements are generally used by junior candidates – if you are experienced, check out our CV profile examples instead.

Graduate CV personal statement (no experience)

Although this  graduate has no paid work experience, they compensate for it by showcasing all of the skills and knowledge the have gained during their studies, and demonstrating how they apply their knowledge in academic and personal projects.

When you have little or no experience, it’s important to draw out transferable workplace skills from your studies and extracurricular work, to showcase them to employers.

Graduate CV personal statement (part time freelance experience)

This candidate has graduated with a degree in biochemistry but actually wants to start a career in digital marketing after providing some digital freelance services to fund their studies.

In this case, they haven’t made much mention of their studies because they aren’t relevant to the digital marketing agencies they are applying to. Instead they have focused their personal statement around their freelance work and passion for the digital field – although they still mention the fact they are degree educated to prove their academic success.

School leaver CV personal statement (no experience)

This candidate is 16 years old and has no work experience whatsoever, but they compensate for this by detailing their academic achievements that relate to the roles they are applying for (maths and literacy are important requirements in finance and accountancy roles).

They also add some info on their extracurricular activities and school work-placements, to strengthen this student CV further.

    Top tips for writing a CV personal statement

• Thoroughly research the jobs and companies you are planning to apply for to identify the type of candidate they are looking for – try to reflect that in your personal statement
• Don’t be afraid to brag a little – include some of your most impressive achievements from education, work or personal life
• Focus on describing the benefits an employer will get from hiring you. Will you help them to get more customers? Improve their workplace? Save them time and money?
• If you have no work experience, demonstrate transferable workplace skills from your education, projects, or even hobbies

School leaver CV personal statement (part time experience)

Although this person has only just left school, they have also undertaken some part-time work in a call centre alongside their studies.

To make the most of this experience, they have combined their academic achievements with their workplace exposure in this personal statement.

By highlighting their GCSE results, summer programme involvement, work experience and expressing their ambitions to progress within sales, this candidate really makes an appealing case for hiring them.

College leaver CV personal statement (no experience)

This candidate has left college with good grades, but does not yet have any work experience.

To compensate for the lack of workplace exposure, they have made their A level results prominent and highlighted skills and experience which would benefit the employers they are targeting.

Any recruiter reading this profile can quickly understand that this candidate has great academic achievements, a passion for IT and finance and the ability to transfer their skills into an office environment.

College student CV personal statement (freelance experience)

As this student has picked up a small amount of freelance writing work during their studies, they have made sure to brag about it in their personal statement.

They give details on their relevant A level studies to show the skills they are learning, and boost this further by highlighting the fact that they have been applying these skills in a real-life work setting by providing freelance services.

They also include key action verbs that recruiters will be looking for , such as creative writing, working to deadlines, and producing copy.

Academic CV personal statement

Aside from junior candidates, the only other people who might use a personal statement, are academic professionals; as their CV’s tend to be more longer and detailed than other professions.

This candidate provides a high level overview of their field of study, length of experience, and the roles they have held within universities.

School leaver CV personal statement with and sports experience

Although this person has no work experience, they are still able to show employers the value of hiring them by selling their other achievements and explaining how they could benefit an organisation.

They expand on their sports club involvement to demonstrate their teamwork, leadership skills, communication and motivation, which are all important traits in the workplace, and will be looked upon favourably by recruiters and hiring managers.

They also draw upon their future plans to study business studies and take a part time job, to further prove their ambition and dedication.

History graduate CV personal statement

This history graduate proves their aptitude for both academic achievement and workplace aptitude by showcasing valuable skills from their degree and voluntary work.

They do this by breaking down the key requirements for each and showing how their skills could be beneficial for future employers, such as listening, communication, and crisis management.

They also describe how their ability to balance studies alongside voluntary work has not only boosted their knowledge and skills, but also given excellent time management and organisational skills – which are vital assets to any employer.

Law graduate CV personal statement

This legal graduate makes the most from their work university work placements by using it to bulk out the contents of their CV personal statement.

They include their degree to show they have the necessary qualifications for legal roles, which is crucial, but more importantly, they showcase how they applied their legal skills within a real-life work setting.

They give a brief overview of the types of legal professionals they have been working alongside and the type of work they have been carrying out – this is all it takes to get the attention of recruiters and show employers they have what it takes to fulfil roles in the legal sector.

Medical student CV personal statement

This medical student proves their fit for the role by showcasing the key skills they have gained from their studies and their work experience placements.

In just these few sentences, they are able to highlight the vast amount of experience they have across different disciplines in the industry, something which is particularly important in the medical sector.

As they have not graduated yet and are still studying, they have provided proof of their most recent grades. This can give the recruiter some indication as to the type of grade they could be graduating with in the near future.

Masters student CV personal statement

This masters student has started by specifying their area of study, in this case, accounting, and given details about the specific areas of finance they are most interested in. This can hint towards their career goals and passions.

They have then carefully listed some of the key areas of accounting and finance that they are proficient in. For example, business finance, advanced corporate finance and statistics.

They have also outlined some of the transferable skills needed for accounting roles that employers will be looking out for, such as communication, attention to detail and analytical skills.

Finance student CV personal statement

As this finance student has recently undertaken some relevant work experience, they’ve made sure to shout about this in their personal profile.

But more than this, they have included a list of some of the important finance skills they gained as a result of this work experience – for example, financial reporting, processing invoices and month-end reconciliations.

Plus, through power words and phrases such as ‘prevent loss’ and ‘ improve upon accuracy and efficiency’, they have also showcased how they can apply these skills in a workplace setting to benefit the potential employer.

Internship  CV personal statement

This digital marketing professional has started their personal profile by outlining their most relevant qualifications and work experience, most notably their freelance role as a content manager.

They have also provided examples of some of the key marketing skills that potential employers might be looking for, including very detailed examples of the platforms and tools they are proficient in – for example, LinkedIn, Twitter and Pinterest.

They have then closed their statement by giving a detailed description of the type of role or opportunity they are looking for. In this case, an in-house position in a marketing company.

Graduate career changer personal statement

Switching careers as a graduate can be tough. Especially when it comes to writing a personal statement that will attract employers in your new chosen field.

This candidate is looking to move from history teaching into journalism, so they have created a statement which briefly mentions their current workplace, but mainly focuses on highlighting transferable skills which are relevant to journalism. They achieve this by discussing the writing skills they use in their current role, and mentioning their hobby of writing – including some publications they have been featured in for extra brownie points.

Business management graduate personal statement

This business management proves their ability to work within a junior business management position by swiftly highlighting their impressive degree (to ensure it is not missed) and summarising some of the real-life experience they have gained in management during their university placements and volunteering. They do not let their lack of paid work experience, stop them demonstrating their valuable skills.

PhD graduate

PhD graduate roles attract a lot of competition, so it’s important that your CV contains a personal statement that will quickly impress and attract recruiters.

This candidate provides a short-but-comprehensive overview of their academic achievements, whilst demonstrating their exceptional level of knowledge in research, languages and publication writing.

By highlighting a number of skills and abilities that are in high-demand in the academic workplace, this CV is very likely to get noticed and land interviews.

How to write a personal statement for your CV

Now that you’ve seen what a personal statement should look like and the type of content it should contain, follow this detailed guide to one for your own CV – and start racking those interviews up.

Guide contents

What is a CV personal statement?

Cv personal statement or cv profile, personal statement format, what to include in a cv personal statement.

• Personal statement mistakes

How to write persuasively

A personal statement is a short paragraph at the top of your CV which gives employers an overview of your education, skills and experience

It’s purpose is to capture the attention of busy recruiters and hiring managers when your CV is first opened – encouraging them to read the rest of it.

You achieve this by writing a tailored summary of yourself that explains your suitability for the roles you are applying for at a very high level, and matches your target job descriptions .

One question candidates often ask me is , “what is the difference between a personal statement and a CV profile?”

To be honest, they are almost the same – they are both introductory paragraphs that sit at the top of your CV… but there are 2 main differences

A personal statement tends to be used more by junior candidates (graduates, school leavers etc.) and is relatively long and detailed.

A CV profile tends to be favoured by more experienced candidates , and is shorter in length than a personal statement.

Note: If you are an experienced candidate, you may want to switch over to my CV profile writing guide , or example CV profiles page.

To ensure you grab recruiters’ attention with your personal statement, lay it out in the following way.

Positioning

You need to ensure that your personal statement sits at the very top of your CV, and all of it should be totally visible to readers, without the need to scroll down the page.

Do this by reducing the top page margin and minimising the space taken up by your contact details.

This will ensure that your whole personal statement can be seen, as soon as your CV is opened.

We have a Word CV template which can help you to get this right.

Size/length

Your personal statement needs to contain enough detail to provide an introduction to your skills and knowledge, but not so much detail that it bores readers.

To strike the right balance, anything between 8-15 lines of text is perfect – and sentences should be sharp and to-the-point.

As with the whole of your CV or resume , your personal statement should be written in a simple clean font at around size 10-12 to ensure that it can be read easily by all recruiters and employers.

Keep the text colour simple , ensuring that it contrasts the background (black on white is best) and break it into 2 or even 3 paragraphs for a pleasant reading experience.

It should also be written in a punchy persuasive tone, to help you sell yourself and increase your chances of landing interviews , I cover how to do this in detail further down the guide.

Quick tip: A poorly written CV will fail to impress recruiters and employers. Use our quick-and-easy CV Builder to create a winning CV in minutes with professional CV templates and pre-written content for every industry.

Once you have the style and format of your personal statement perfected, you need to fill it with compelling content that tells recruiters that your CV is worth reading.

Here’s what needs to go into your personal statement…

Before you start writing your personal statement, it’s crucial that you research your target roles to find out exactly what your new potential employers are looking for in a candidate.

Run a search for your target jobs on one of the major job websites , look through plenty of adverts and make a list of the candidate requirements that frequently appear.

This research will show you exactly what to include in your personal statement in order to impress the recruiters who will be reading it.

Education and qualifications are an important aspect of your personal statement, especially if you are a junior candidate.

You should highlight your highest and most relevant qualifications, whether that is a degree, A levels or GCSEs. You could potentially go into some more detail around modules, papers etc. if they are relevant to the roles you are applying for.

It’s important that you discuss the experience you have gained in your personal statement, to give readers an idea of the work you are comfortable undertaking.

This can of course be direct employed work experience, but it doesn’t have to be.

You can also include:

• School/college Uni work placements
• Voluntary work
• Personal projects
• Hobbies/interests

As with all aspects of your CV , the content should be tailored to match the requirements of your target roles.

Whilst discussing your experience, you should touch upon skills used, industries worked in, types of companies worked for, and people you have worked with.

Where possible, try to show the impact your actions have made. E.g . A customer service agent helps to make sales for their employer.

Any industry-specific knowledge you have that will be useful to your new potential employers should be made prominent within your personal statement.

For example

• Knowledge of financial regulations will be important for accountancy roles
• Knowledge of IT operating systems will be important for IT roles
• Knowledge of the national curriculum will be important for teachers

You should also include some information about the types of roles you are applying for, and why you are doing so. Try to show your interest and passion for the field you are hoping to enter, because employers want to hire people who have genuine motivation and drive in their work.

This is especially true if you don’t have much work experience, as you need something else to compensate for it.

CV personal statement mistakes

The things that you omit from your personal statement can be just as important as the things you include.

Try to keep the following out of your personal statement..

Irrelevant info

Any information that doesn’t fall into the requirements of your target roles can be cut out of your personal statement. For example, if you were a professional athlete 6 years ago, that’s great – but it won’t be relevant if you’re applying to advertising internships, so leave it out.

Generic clichés

If you are describing yourself as a “ dynamic team player with high levels of motivation and enthusiasm” you aren’t doing yourself any favours.

These cliché terms are vastly overused and don’t provide readers with any factual details about you – so keep them to a minimum.

Stick to solid facts like education, skills , experience, achievements and knowledge.

If you really want to ensure that your personal statement makes a big impact, you need to write in a persuasive manner.

So, how do you so this?

Well, you need to brag a little – but not too much

It’s about selling yourself and appearing confident, without overstepping the mark and appearing arrogant.

For example, instead of writing.

“Marketing graduate with an interest in entering the digital field”

Be creative and excite the reader by livening the sentence up like this,

“Marketing graduate with highest exam results in class and a passion for embarking on a long and successful career within digital”

The second sentence is a much more interesting, makes the candidate appear more confident, throws in some achievements, and shows off a wider range of writing skills.

Quick tip: A poorly written CV will fail to impress recruiters and employers. Use our quick-and-easy CV Builder to create a winning CV in minutes with professional templates and pre-written content for every industry.

Your own personal statement will be totally unique to yourself, but by using the above guidelines you will be able to create one which shows recruiters everything they need.

Remember to keep the length between 10-20 lines and only include the most relevant information for your target roles.

You can also check our school leaver CV example , our best CV templates , or our library of example CVs from all industries.

Good luck with the job hunt!

How to Write a CV Personal Statement [+4 Real-life Examples]

Creating an effective CV takes time and close attention to detail. You've already included your jobs and experience , and now you want to allow the recruiter or hiring manager to understand the strategic value you can add.

This is when you need to utilize a personal statement at the top of your CV.

How to Write a CV Personal Statement [+4 Real-life Examples] 

What is a Personal Statement? 

A personal statement is a few brief and direct sentences at the top of your CV. The personal statement is also referred to as a career summary or personal mission statement.

This is used to grab the attention of the recruiter or hiring manager and summarizes essential experiences or training that you can bring to this position.

Why do I Need a Personal Statement?

A recruiter or hiring manager is tasked with sorting through an enormous amount of resumes every single day. A personal statement is a way to separate yourself from the other applicants.

This statement summarizes your experience and highlights your unique talents . The CV personal statement is meant to demonstrate why you are the perfect fit for the job. 

Even med students need a medical school personal statement , as it is what differentiates them from all the other students applying. Plus, it allows them to share their personal stories and objectives.

Where do I Start? 

Always begin by reading the job description carefully and thoroughly.

Your personal statement should be tailored to each job description, so it explicitly states the value you’ll bring to the position you are applying. A generic personal statement cannot do that. 

Once you have a solid handle on the job description, you can begin writing. It’s important to keep your personal statement brief, about 50-200 words will do.

Don’t forget that you have your whole cover letter to show some personality and include engaging content.

The personal statement should be a quick summary that highlights why you are the best person for the job. 

You’ll need to decide whether you are writing your personal statement in first- or third-person. This should follow how you've written the rest of your CV.

For example, if you've already written, “I grew and developed a team of 50 salespeople,” in your CV then you will want to keep your personal statement in first-person to match the prevailing style.

No matter what you choose, make sure that you keep it consistent throughout. Do not switch between first- and third-person as that will get confusing to the hiring manager.

Writing a personal statement for your CV in first-person does not mean you need to start every sentence with “I.”

There are ways to craft your personal statement to sound snappy, concise and personal, and here are a few examples to help inspire your personal statement. 

CV Personal Statement Examples

It doesn’t matter what chose as your desired career or how much experienc e you have, use these examples to drive the creation of your own personal statement.

You can take snippets from each or write something completely different. Always remember that your personal statement is a reflection of yourself and should align with your own personal goals and experience.

If these examples don’t fit your exact career, feel free to take some pointers and write yours from scratch. 

#1: Personal Statement Example for Recent Graduate CV

“As a recent graduate from university, with an honors degree in communications, I held several internships within leading organizations, including Bertelsmann. These internships enabled me to gain experience in the field and learn how to serve up valuable contributions in a fast-paced, professional environment.”

Explanation: This example should be customized to include the university you’ve graduated from and any relevant internships. A compelling personal statement always highlights relevant skills and experiences.

In this case, a recent graduate does not have extensive experience in the workforce, so soft skills like experiencing success in a fast-paced work environment and becoming a trusted team member become even more critical.

#2: Personal Statement Example for Returning to the Workforce CV

“A highly motivated and experienced office administrator, I am currently looking to resume my professional career after an extended hiatus to raise my family. Proficient in all Microsoft Office programs, I can lead meetings and work with clients to keep your office running smoothly and efficiently. After spending several years volunteering as an administrative worker for a local charity, I am committed to resuming my professional career on a full-time basis.”

Explanation: After time off from a career, it can be hard to break back into the market. This personal statement outlines the reason for the break, the relevant qualifications and what the applicant has been doing in between jobs.

Any volunteer experience becomes highly relevant when there is no concrete professional experience to draw upon, to demonstrate the use of those skills. 

#3: Personal Statement Example for a Career Change CV

“With over 15 years as a sales manager, I have extensive experience building high-functioning sales teams that consistently achieve budget numbers. In fact, my ability to grow talent led to a 20% increase in annual renewals across the board. Now, after 15 years, I am seeking new challenges to flex my marketing muscles in a fast-paced environment.” 

Explanation: When changing careers , it's essential to highlight skills that are transferable between industries.

In this case, leadership and team-building experience can apply to any industry. Homing in on concrete numbers and percentages increases credibility when applying for a position.

The applicant ends with the reason behind the desired career change. This part is not necessary but may be appealing to some hiring managers who are wondering what the impetus for the career change.

#4: Personal Statement Example for a Experienced Professional CV

“As a friendly, professional and highly trained educator, I am passionate about teaching and have an innate ability to understand student’s needs. Creating a safe and productive environment for optimal learning is my top priority. I’ve worked as a teacher for nearly 10 years in a variety of subjects and my experience and skill set make me the perfect fit for your team.”

Explanation: With more experience comes more skills and a better idea of strengths and weaknesses. Showcasing your passion for the industry is a great way to begin a personal statement, as it shows the hiring manager your dedication to the craft. 

A personal statement can be written in many different ways, but it is ultimately up to you to determine what skills you want to highlight for your chosen position.

You can follow these examples or take learnings from each to contribute towards your personal statement. 

If you understand the job you are applying for and know the unique skill set that you bring to the table, you will have a stellar personal statement for your CV that will get you across the table from the hiring manager in no time.  

Suggested Reading:

• How to Write a CV (Curriculum Vitae) in 2024 [31+ Examples]
• 43+ Resume Tips and Tricks to Land Your Next Job
• 150+ Must-Have Skills for Any Resume  [With Tips + Tricks]
• How to Answer “Tell Me About Yourself”

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Your personal statement

The purpose of a personal statement is to showcase your relevant skills and experience against the job requirements.  The statement is your opportunity to give examples of how you fit the requirements of the job.  When writing a personal statement it is important that you:

• Read the job specification so you are clear about the job requirements.
• Outline the skills and experience that you have that are relevant to the job and use examples to help demonstrate this.   Wherever possible include specific facts and figures that demonstrate the tangible results of your work.
• Keep to the word limit. If your statement is too brief it will not provide the required depth of detail and evidence to be assessed fully. 
• Proofread your statement before submitting it to make sure it is clear, easy to read and relevant.

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By Nik Taylor (Editor, The Uni Guide) | 18 August 2023 | 22 min read

How to write an excellent personal statement in 10 steps

Stand out from the crowd: here's how to write a good personal statement that will get you noticed

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Your personal statement forms a core part of your university application, and the sooner you get going, the better you can make it. You may think that your personal statement won’t matter as much to unis as your grades and experience but a great personal statement could make all the difference between you and a candidate with the same grades. Sure, your application might not reach that deal breaker stage. But is it something you want to leave to chance?  Here we’ll take you through the process of planning, writing and checking a good personal statement, so you end up with something you can submit with confidence. And to make sure the advice we're giving you is sound, we’ve spoken to admissions staff at loads of UK universities to get their view. Look out for video interviews and advice on applying for specific subjects throughout this piece or watch our personal statement playlist on YouTube .

• Are you looking for personal statement examples? Check our library of hundreds of real personal statements, on The Student Room

Personal statement deadlines

You'll need to make sure you've got your personal statement written well in advance of your application deadline. Below are the main university application deadline dates for 2024 entry.

2024 entry deadlines

16 October 2023: Deadline for applications to Oxford and Cambridge universities, along with most medicine, dentistry, and veterinary courses.   31 January 2024: Deadline for applications to the majority of undergraduate courses. After this date, universities will start allocating places on these courses –   but you can still apply after the 31 January deadline , as this article explains . 30 June 2024:  Students who apply after this date will be entered into Clearing .

• Read more: Ucas deadlines and key application dates

What is a personal statement?

A personal statement is a central part of your Ucas application, where you explain why you’ve chosen a particular course and why you’ll be good at it. It's your chance to stand out against other candidates and hopefully get that all-important offer. You only write one personal statement which is then read by each university you apply to, so if you are applying for more than one subject (or it's a combined course) it's crucial that you include common themes or reference the overall skills needed for all subjects. Personal statements are especially important if you’re trying to get on a very competitive course, where you need to do anything you can to stand out to admissions tutors. Courteney Sheppard, senior customer experience manager at Ucas, advises that your personal statement is "the only part of the application that you have direct control over. Do lots of research to demonstrate your passion, curiosity and drive to pursue your chosen subject." There’s a limit on how much you can write: your personal statement can be up to 4,000 characters (including spaces) or 47 lines of 95 characters (including spaces); whichever is shorter. This may appear generous (read: long) but once you've got going you may find yourself having to edit heavily.

• Read more: teacher secrets for writing a great personal statement

1. Plan what you want to cover

The first thing you need to do is make a plan. Writing a personal statement off the top of your head is difficult. Start by making some notes, answering the following questions:

• What do you want to study?
• Why do you want to study it?
• What is there about you that shows you’re suited to studying this subject at university? Think about your personality, as well as your experiences.
• What are your other interests and skills?

These few points are going to form the spine of your personal statement, so write them in a way that makes sense to you. You might want to make a simple bulleted list or you might want to get all arty and use a mindmap. Whatever you choose, your aim is the same. You want to get it clear in your own head why a university should offer you a place on its course. Getting those details down isn't always easy, and some people find it helpful to make notes over time. You might try carrying a notebook with you or set up a memo on your phone. Whenever you think of something useful for your personal statement, jot it down. Inspiration sometimes comes more easily when you’re thinking about something else entirely. It might help to take a look at The Student Room for some sample personal statements by university and sample personal statements by subjects , to give you an idea of the kind of thing you want to include. 

• Read more: personal statement FAQs

2. Show off your experience

Some things are worth adding to your personal statement, some things are not. Firmly in the second camp are your qualifications. You don’t need to mention these as there’s a whole other section of your personal statement where you get to detail them very precisely. Don’t waste a single character going on about how great your GCSE grades are – it’s not what the admissions tutor wants to read. What they do want to see is: what have you done? OK, so you’ve got some good grades, but so do a lot of other applicants. What have you done that’s different, that shows you off as someone who really loves the subject you’re applying for? Spend some time thinking about all the experience you have in that subject. If you’re lucky, this might be direct work experience. That’s going to be particularly appropriate if you’re applying for one of the more vocational subjects such as medicine or journalism . But uni staff realise getting plum work experience placements is easier for some people than others, so cast your net wider when you’re thinking about what you’ve done. How about after-school clubs? Debating societies? Are you running a blog or vlog? What key skills and experience have you picked up elsewhere (eg from hobbies) that could be tied in with your course choice? Remember, you’re looking for experience that shows why you want to study your chosen subject. You’re not just writing an essay about what you're doing in your A-level syllabus. Use this checklist as a guide for what to include:

• Your interest in the course. Why do you want to spend three years studying this subject at university?
• What have you done outside school or college that demonstrates this interest? Think about things like fairs/exhibitions, public lectures or voluntary work that is relevant to your subject.
• Relevant work experience (essential for the likes of medicine, not required for non-vocational courses such as English )
• Skills and qualities required for that career if appropriate (medicine, nursing and law as obvious examples)
• Interest in your current studies – what particular topics have made an impression on you?
• Any other interests/hobbies/experiences you wish to mention that are relevant either to the subject or 'going to uni'. Don't just list your hobbies, you need to be very selective and state clearly what difference doing these things has made to you.
• Plans for a gap year if you’re deferring entry.

Read more: 6 steps you need to take to apply to university

3. Be bold about your achievements

Don't be bashful about your achievements; that’s not going to help you get into uni. It's time to unleash your inner Muhammed Ali and get all “I am the greatest” with your writing. Do keep it focused and accurate. Do keep your language professional. But don’t hide your qualities beneath a layer of false modesty. Your personal statement is a sell – you are selling yourself as a brilliant student and you need to show the reader why that is true. This doesn’t come naturally to everyone, and if you’re finding it difficult to write about how great you are it’s time to enlist some help. Round up a friend or two, a family member, a teacher, whoever and get them to write down your qualities. Getting someone else’s view here can help you get some perspective. Don’t be shy. You are selling your skills, your experience and your enthusiasm – make sure they all leap off the screen with the way you have described them.

• Read more: the ten biggest mistakes when writing your personal statement  

4. How to start your personal statement

Type your personal statement in a cloud-based word processing program, such as Google Docs or Microsoft Word and don’t copy and paste it into Ucas Hub until it’s finished.  One of the benefits of doing it this way is that you can run spell check easily. (Please note, though, that Word adds "curly" quotation marks and other characters (like é or ü) that won't show up on your Ucas form, so do proofread it on Ucas Hub before submitting it to ensure it is how you typed it.)  Another big benefit is that you'll always have a backup of what you've written. If you're being super careful, you could always save your statement in another place as well. Bear in mind that extra spaces (eg adding spaces to the beginnings of paragraphs as indentation) are removed on Ucas. In your first sentence, cut to the chase. Why do you want to do the course? Don’t waste any time rambling on about the daydreams you had when you were five. Just be clear and concise – describe in one line why this course is so important to you. Then, in the rest of your intro, go into more detail in demonstrating your enthusiasm for the course and explaining how you decided this is what you want to do for the next three or more years. However you choose to start your statement, just avoid the following hoary old chestnuts. These have been some of the most used lines in personal statements over the years – they are beyond cliche, so don’t even think about it.

• From a young age I have (always) been [interested in/fascinated by]…
• For as long as I can remember, I have…
• I am applying for this course because… 
• I have always been interested in… 
• Throughout my life I have always enjoyed… 
• Reflecting on my educational experiences… 
• [Subject] is a very challenging and demanding [career/profession/course]… 
• Academically, I have always been… 
• I have always wanted to pursue a career in… 
• I have always been passionate about…   

5. Focus your writing on why you've chosen that subject

So you’ve got your intro done – time to nail the rest of it. Bear in mind that you’ve got to be a little bit careful when following a personal statement template. It’s easy to fall into the trap of copying someone else’s style, and in the process lose all of your own voice and personality from your writing. But there is a rough order that you can follow, which should help keep you in your flow. After your opening paragraph or two, get into any work experience (if you’ve got it). Talk about extracurriculars: anything you've done which is relevant to the subject can go here – hobbies, interests, volunteering. Touch on your career aspirations – where do you want this course to take you? Next, show your enthusiasm for your current studies. Cite some specific examples of current work that you enjoyed. Show off your relevant skills and qualities by explaining how you’ve used these in the past. Make sure you’re giving real-world examples here, not just vague assertions like “I’m really organised and motivated”. Try to use examples that are relevant.   Follow this up with something about you as a person. Talk about non-academic stuff that you like to do, but link it in some way with the course, or with how it shows your maturity for dealing with uni life. Round it all off by bringing your main points together, including a final emphasis of your commitment to studying this particular course.

• Read more: how to write your personal statement in an evening  

6. How long should a personal statement be?

You've got to work to a very specific limit when writing your personal statement. In theory you could use up to 4,000 characters – but you’re probably more likely to be limited by the line count. That's because it's a good idea to put line breaks in between your paragraphs (to make it more readable) and you only get a maximum of 47 lines. With this in mind, 3,500 characters is a more realistic limit. But when you’re getting started you should ignore these limits completely. At first, you just want to get down everything that you feel is important. You'll probably end up with something that is far too long, but that's fine. This is where you get to do some polishing and pruning. Keep the focus of your piece on the course you’re applying for, why you want to do it and why you’re perfectly suited to it. Look through what you’ve written so far – have you got the balance right? Chop out anything that goes on a bit, as you want each point to be snappy and succinct.

• Read more: universities reveal all about personal statements  

7. Keep it simple

8. Smart ways to end your personal statement

Writing a closing line that you’re happy with can feel as tricky as coming up with your opener. What you’re looking for here is a sign-off that is bold and memorable. The final couple of sentences in your statement give you the opportunity to emphasise all the good stuff you’ve already covered. Use this space to leave the reader in no doubt as to what an excellent addition you would be to their university. Pull together all your key points and – most importantly – address the central question that your personal statement should answer: why should you get a place on the course?

• Read more: universities explain how to end your personal statement with a bang  

9. Make sure your personal statement has no mistakes

Now you’ve got a personal statement you’re happy with, you need to make sure there are no mistakes. Check it, check it a second time, then check it again. Once you’ve done that, get someone else to check it, too. You will be doing yourself a massive disservice if you send through a personal statement with spelling and/or grammatical errors. You’ve got months to put this together so there really is no excuse for sending through something that looks like a rush job. Ask your teachers to look at it, and be prepared to accept their feedback without getting defensive. They will have seen many personal statements before; use what they tell you to make yours even better. You’ve also got another chance here to look through the content of your personal statement, so you can make sure the balance is right. Make sure your focus is very clearly on the subject you are applying for and why you want to study it. Don’t post your personal statement on the internet or social media where anyone can see it. You will get picked up by the Ucas plagiarism checker. Similarly, don't copy any that you find online. Instead, now is a good time to make your parents feel useful. Read your personal statement out to them and get them to give you feedback. Or try printing it out and mixing it up with a few others (you can find sample personal statements on The Student Room). Get them to read them all and then try to pick yours out. If they can't, perhaps there's not enough of your personality in there.  

10. Don't think about your personal statement for a whole week

If you followed the advice at the very start of this guide, you’ve started your personal statement early. Good job! There are months before you need to submit it. Use one of these weeks to forget about your personal statement completely. Get on with other things – anything you like. Just don’t go near your statement. Give it a whole week and then open up the document again and read through it with fresh eyes. You’ll gain a whole new perspective on what you’ve written and will be well placed to make more changes, if needed.

• Read more: how to write your personal statement when you have nothing interesting to say  

10 steps to your ideal personal statement

In summary, here are the ten steps you should follow to create the perfect personal statement.  

Personal statement dos and don'ts

• Remember that your personal statement is your personal statement, not an article written about your intended field of study. It should tell the reader about you, not about the subject.
• Only put in things that you’re prepared to talk about at the interviews.
• Give convincing reasons for why you want to study the course – more than just "enjoying the subject" (this should be a given).
• For very competitive courses, find out as much as you can about the nature of the course and try to make your personal statement relevant to this.
• Be reflective. If you make a point like 'I like reading', 'I travelled abroad', say what you got from it.
• Go through the whole thing checking your grammar and your spelling. Do this at least twice. It doesn’t matter if you’re not applying to an essay-based course – a personal statement riddled with spelling mistakes is just going to irritate the reader, which is the last thing you want to do. If this is something you find difficult then have someone look over it for you.
• Leave blank lines between your paragraphs. It’s easier for the reader to get through your personal statement when it’s broken into easily digestible chunks. Remember that they’re going to be reading a lot of these! Make yours easy to get through.
• Get someone else's opinion on your statement. Read it out to family or friends. Share it with your teacher. Look for feedback wherever you can find it, then act upon it.
• Don’t write it like a letter. Kicking off with a greeting such as "Dear Sir/Madam" not only looks weird, it also wastes precious space.
• Don’t make jokes. This is simply not the time – save them for your first night in the union.
• Don’t criticise your current school or college or try to blame teachers for any disappointing grades you might have got.
• Be afraid of details – if you want your PS to be personal to you that means explaining exactly which bits of work or topics or activities you've taken part in/enjoyed. It's much more compelling to read about one or two detailed examples than a paragraph that brushes over five or six.
• Just list what you're doing now. You should pull out the experiences that are relevant to the courses which you're applying to.
• Mention skills and activities without giving examples of when they have been demonstrated by you or what you learnt from them. Anyone can write "I have great leadership skills" in a PS, actually using a sentence to explain when you demonstrated good leadership skills is much rarer and more valuable.
• Refer to experiences that took place before your GCSEs (or equivalent).
• Give explanations about medical or mental health problems. These should be explained in your reference, not your PS.
• Apply for too many different courses, making it difficult to write a convincing personal statement which supports the application.
• Write a statement specific to just one institution, unless you're only applying to that one choice.
• Copy and paste the statement from somewhere else! This means do not plagiarise. All statements are automatically checked for plagiarism by Ucas. Those that are highlighted by the computer system are checked manually by Ucas staff. If you’re found to have plagiarised parts of your statement, the universities you apply to will be informed and it could jeopardise your applications.
• Use ChatGPT or another AI program to write your personal statement for you. Or, if you do, make sure you thoroughly edit and personalise the text so it's truly yours. Otherwise you're very much at risk of the plagiarism point above.

You may want to look at these...

How to write your university application.

Tips for writing your university application, including deadlines and personal statements

What to do if you miss the 25 January Ucas deadline and still want to apply to uni

How long does it take for universities to reply to your application?

It might feel like it's taking forever for your uni offers to come through. Find out what's going on, and when you should hear back

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How to Write a Professional Resume Summary? [+Examples]

Do you want to land more job interviews? The easiest way to achieve this is by attracting a recruiter’s attention straight away by summarizing the highlights of your career right at the start of your resume — in a section called the resume summary. 

The purpose of this resume section, which is also known as a professional summary or resume statement, is to create a good first impression. It sums up your work experience , skills, and achievements into a short and concise sales pitch where you are the product. 

Do it well, and your future employers will be more inclined to read the rest of your resume.

Without further ado, let’s show you how to write an exceptional professional summary that will not only get you to more job interviews but will also help you land a job. 

This guide will show you:

What is a professional summary?

Why do you need a professional summary, how to write a professional summary.

• What to do when you don’t have any experience in the field?
• What are a resume objective and a resume profile?
• Examples of professional summaries from real professionals.

TL;DR video guide: How to write a professional summary for a resume 

A professional summary gives the hiring manager a quick overview of your skills and achievements without them having to dive into the rest of your resume. It sits at the top of your resume, beneath your name and contact information. You can think of it as a teaser for the rest of your resume.

It should sum up your top skills, experiences, and achievements as they pertain to the job description.

Take a look at the sample below to see what it looks like in practice: 

The professional summary section is also known as a:  

• Resume summary 
• Qualifications summary 
• Resume statement 
• Heading statement 
• Competencies 
• Career summary
• Experience summary
• Personal statement 

However, don’t mistake a professional summary for a resume objective or profile . We’ll discuss the differences between them later in this guide. 

How long should a professional summary be? 

Generally speaking, a resume summary should be quite short. The most common length is 3-5 sentences or bullet points. It shouldn't be longer than 5-6 concise bullet points , but it also shouldn't be shorter than 2 bullet points. 

You can also replace the first bullet point with a short introductory paragraph that includes your job title, years of experience, and specialization. 

While many people still don't include the resume profile section in their resumes, it's a mistake. But why is it a mistake?

• You want to grab the recruiter's attention from the get-go.
• You'll make their life a bit easier because you'll immediately tell them who you are.

The thing is, recruiters are busy people , they go through dozens, sometimes hundreds of resumes before they can find a few qualified candidates. 

Do you know what this means? Shortcuts. At first, recruiters will be skimming resumes in search of specific keywords and phrases that align with what the company is searching for.

That’s why you want to include the best resume summary you can come up with because a good summary section consists of nothing but these juicy bite-size phrases and keywords that a recruiter can spot at a glance. 

In short, a professional summary allows you to turn a recruiter's time limitation into an advantage. 

Christy's word of advice

While recruiters are indeed busy, did you know that the information that recruiters only give each resume 6 seconds of their time isn't true? 

“This one's a little bit of a myth. It takes about six seconds to screen the resume for the key information that I'm looking for, such as location, summary, keywords, or if there's a skills section. Within this time frame, I should be able to get a feel for who you are and what you're looking for. But it's mainly about six seconds for me to pick out the basic information I need. It doesn't mean that I'm going to spend just six seconds on it or that I won't continue reading after. ” —   Christy Morgan , Kickresume's Resident HR Expert

As we said before, a good professional summary should compel an employer to read the next section of your resume — that’s all. If it manages to do that, then it has accomplished its purpose. 

However, doing this is easier said than done, as it can be tricky to cram the most exciting bits of your career into a 3-5 bullet points summary. 

Luckily, there are a few tips and tricks you can use to craft an impressive resume summary.

Before you start writing:

• Write other resume sections, and then write your professional summary last. It’s surprisingly easy once you’ve already written other sections of your resume. All you have to do is cherry-pick the most impressive facts and stats.
• Pick the essential keywords from the job listing, so you can tailor your summary. Start with the job listing that made you apply for the job. Carefully reread it and find the most important keywords. These are the nouns or phrases that best describe the job position, related skills, as well as the ideal candidate. Before you begin to write, think about how they intersect with your own skills and experiences. In this way, you also have a higher chance to get through the ATS systems which companies use .

Once you start writing:

• In the first bullet point, write your professional title. Don’t forget to add the number of years of experience. You want to communicate your professional identity immediately. You can also write it in bold. It can look something like this: “Certified Project Management Professional with over 4 years of experience”.
• Pick the 3-4 most impressive parts of your resume and reword them into snappy bullet points. Tease your potential employer into reading further. Did you earn a recognition for the best customer service? Or hit 95% of sales targets for five consecutive years? These are the things that deserve a mention at the top of your resume!
• Translate each achievement into numbers. Each bullet point should contain at least one piece of quantifiable data. Use percentages, numbers, or impressive sales figures. It gives the hiring manager a better idea of how you performed in your previous jobs. Numbers attract attention. Take advantage of that.
• Sum up what you have to offer. Instead of saying what you want, keep in mind what they want. Make clear what values you can bring to the company. Look for common threads in your work history and for skills that apply most to the job.

How to use keywords in a resume summary

A professional summary can do more than catch the attention of the recruiter. It can also make your resume more ATS-friendly. 

It's a great place where you can squeeze in one or two ATS-friendly keywords , and it will still look natural.

Such keywords can be your industry-relevant hard skills, previous job positions, notable clients, certificates and courses from notable institutions, or a note-worthy university (if you recently finished your degree). 

Moreover, you should add keywords and relevant skills from the job listing.

Don't get too creative with the heading, though. While replacing the professional summary headline with “Snapshot” sounds great, ATS doesn't know what it means and therefore wouldn't recognize it.

Pro tip: Remember, while it's important to incorporate keywords into your resume summary, it's crucial to ensure these keywords align with your abilities and experiences. The ATS might shortlist your resume, but the hiring manager will quickly realize in an interview if those keywords were merely resume filler. Always maintain honesty and authenticity while drafting your summary.

Professional resume summary examples for most common careers

Now that you know the ins and outs of writing a resume summary, here are a few examples that can inspire you when writing your summary:

Professional summary example for customer service

Performance-driven and motivated customer service rep offering 4+ years of relevant experience. Eager to join the Techia team and contribute to the growth of the company. In the previous role, the ability to make customers comfortable and relaxed allowed for 98% customer service survey results and had 25% more sales than the average employer. 

Professional resume summary example for retail

Dedicated and hard-working storekeeper with a Business Administration degree. Eager to bring my strong attention to detail and accuracy to J&R inc. Adept at communicating with vendors and suppliers, coordinating various business operations, and maintaining documents and files in order. In the past jobs brought an extra $50k of sales per quarter and increased customer satisfaction by 20%. 

Professional summary example for nursing resume

Motivational and resourceful Orthopedic Nurse with 10 years of experience with in-depth knowledge in trauma recovery, aggressive pain management techniques, and post-surgical recovery. Especially proficient in providing external fixation care and continuous motion therapy along with neuromuscular status monitoring. Committed to work as an orthopedic nurse for people who are struggling with mobility issues due to accidental injuries and degenerative disease affecting bones and muscles.

Professional summary example for administrative assistant

Self-driven and accurate Executive Assistant skilled at performing various office/administrative duties, such as coordinating meetings, maintaining calendar and schedule, filing documents, and managing company correspondence. Highly self-motivated with a solid work ethic and multitasking abilities.

Professional summary example for data analyst

A graduate in Information Systems with two years of hands-on data analytics experience. Passionate about working with large amounts of data and to turn this data into information, information into insight and insight into business decisions. I also have a keen interest in the field of data visualization and am fascinated by the power to compress complex datasets into approachable and appealing graphics.

Professional summary example for warehouse worker

Hard-working and dedicated Warehouse Worker with 2+ years of extensive experience in inspecting incoming shipments, preparing and processing orders, and performing various administrative duties. The Employee of the Month Award winner with a strong attention to detail and accuracy and determination to achieve exceptional results. Offers excellent time management skills and important ability to work independently or in a team.

Professional summary example for receptionist 

Customer-oriented and performance-driven Front Desk Assistant skilled at performing various administrative tasks, improving all office processes and procedures, and providing support to Office Managers. Great communicator with a Business Administration degree from a well-known university and an exceptional ability to remain calm in stressful situations. Possess well-developed communication skills and excellent time management abilities.

Resume summary example for management

A Project Manager with 16 years of experience in IT projects. Responsible for the management of teams of up to 15 direct and 7 indirect employees. Has High level knowledge in project execution using best practices of waterfall and agile methodologies. High level knowledge of Jupyter Notebook, MS Project, MS Excel, MS Word. 

Professional summary example for project manager

Logistics & Planning PMO for Anheuser-Busch InBev with +7 years of experience in Supply Chain Operations & Project Management. Lived and worked for ABI in 6 cities in past years, managed +300 direct & indirect employees and +0.5 billion BRL over the years. At ABI experienced the routines in breweries operations & urban distribution. As Project Manager build the Zone Logistics Project area for ABI LAN, being responsible for 4.0 Supply Chain, integrating the technologies WMS, YMS, TMS and Tracking.

Resume summary example for stay-at-home mother

Performance-driven and knowledgeable Stay At Home Mother skilled at conducting detailed market research, developing new sales tools, creating reports, and promoting products and services. Certified Marketing Management Professional with an extensive knowledge of multiple marketing software programmes, great communication skills, and excellent teamwork abilities. Currently looking for any Marketing related remote part-time job.

Professional summary example for student

Self-driven and knowledgeable computer science student with demonstrated experience in developing user-friendly software applications, coding and testing features, and providing engineering support. Oracle Certified Professional with extensive knowledge of multiple programming languages and software development tools, excellent problem-solving skills, and ability to perform well in a team.

How to write a resume summary if you're a fresh graduate/student?

If you’re a student or a fresh graduate, you probably don’t have much to brag about in your resume yet.

But that’s true only to some extent. Even as an entry-level candidate, you already have at least some experience and skills. You just have to find the right way to articulate them.

What’s more, it’s quite likely that the other candidates are just as inexperienced as you are. After all, experienced professionals rarely apply for entry-level positions. 

Because of that, your primary goal is to stand out and make the employer remember you . And you can do that even if your experience is limited.

It’s not like you’ve just spent most of your life at school and learned nothing. You just need to understand how your studies intersect with the job’s requirements.

 Here’s how you can write your professional resume summary as a student/fresh graduate:

• State your field of study, degree, and GPA (if it’s above 3.0).
• Mention relevant skills gained in internships, part-time jobs, and volunteer work.
• Add related coursework or school projects.
• Also, try to translate your most notable achievements into numbers. Maybe you were on the student council. You can mention how you received 800 votes and helped organize 5 large school events that were attended by 2,000 students.

In the end, a fresh graduate resume summary should look a bit like this: 

Hired by Bupa — Business Administration Intern

• An adaptable and responsible graduate seeking an entry-level position in the Business Analytics market, Business Consultancy or Financial market.
• My double degree in Business and Law and my previous job as a financial controller have provided me with a well-rounded background and enabled me to develop an analytical/logical approach to tasks, software skills, and the ability to work under pressure.
• In short, I am reliable, hard-working with strong attention to detail and eager to learn about new technologies and business issues. I am able to work well both on my own initiative and as a part of a team. I’m also able to travel abroad.

How to write a resume summary as an experienced professional?

If you have 10 to 15 years of professional experience under your belt, you’ve probably developed a long list of job-related accomplishments. Your qualifications summary is the ideal place to showcase the most impressive of them. 

On the other, with that extent of experience, it may be quite challenging to pick and choose the right information for your professional summary. 

So what should you do? 

• Start by carefully rereading the job advertisement.
• Highlight any skills you already possess that match this job offer.
• See if you can think of any past accomplishments that show how you successfully used those skills in your previous job.

For instance, are you an experienced sales and customer service professional? Sell it. Mention how you developed strategies that resulted in an over 15 % increase in new customers. Or how your rewards program reached a customer success rate of over 45 %. Numbers can be much more persuasive than words . 

Also, always remember to use action words and relevant keywords.

Here’s a professional summary resume example from an experienced professional: 

HubSpot — Director of Business Development Resume Summary Example

• Passionate Business Amplifier.
• Thrives in complex market segment entry and sales and marketing launch plans for technical products and services. Founder of the highly-impactful "HubSpot for Veterans" initiative. 
• Proven Growth Consultant and Entrepreneurial Coach for over 200 organizations. Advocate of lean startup and data-backed strategy. 
• Leadership spans career with direct application towards startups, Techstar accelerators, corporate business development, and government. ROI-focused relationship builder.
• Lifelong teacher and learner: Startup Institute, Techstarts, HubSpot Partner programs.

How to write a professional summary if you’re changing careers?

As a career changer , try to show how your past experience relates to the position you’re applying for or how it can help your future employer grow.

Are you a software developer who wants to work with a new programming language, let’s say Python? You can mention how you’ve already developed 7 mobile apps using JavaScript and HTML. Even something as small as completing a Python online course on CodeAcademy can work wonders.

But if you still feel like you don’t have any relevant job experience, consider writing a resume objective instead. Instead of past achievements and experiences, it highlights your transferable skills and motivation. Moreover, it explains why you seek to switch to a different industry.

On the other hand, make sure that you have absolutely no other solution, as a resume summary always makes a better impression than a resume objective . To learn more about a resume objective just scroll to the following chapter. 

Here’s an example of a professional summary for someone changing careers:

• Marketing professional with over three years of experience in digital advertising, aiming to transition from marketing to human resources
• Certified Human Resources Assistant with a working knowledge of all software programs needed for the position such as Bamboo HR and Zenefits.
• Was in charge of recruiting and supervising summer interns and co-managing marketing budgets.
• Won the Employee of the Month Award for completing all assigned tasks and projects in a timely manner.

How to write a professional summary for a resume with no work experience? 

A lot of people with no work experience default to writing a resume objective because they think they have nothing to summarize.

However, this usually ends up backfiring as the resume objective brings little to the table. That’s because the resume objective’s main focus is on you as opposed to a professional summary which focuses on solving the needs of a company.

Also, writing a summary objective can make you appear more inexperienced than you truly are. 

Instead, as someone with no work experience, you can write a professional summary by including: 

• Your education level;
• Adjectives that emphasize your work ethic (such as competent, decisive, and accountable);
• Relevant skills gained at school, volunteering , or internships; 
• Professional hobbies (for example if applying for an IT position, include that app side project you worked on). 

In addition, if you have volunteered or interned, know that regardless of whether they were paid or not, they're still considered work experience. As the skills and knowledge gained as a volunteer or intern can be quite valuable to an employer. 

With that said, here’s an example of a professional summary for someone with no work experience:

People United Foundation – Fundraiser Volunteer 

• Resourceful and talented fundraiser who uses new forms of technology and existing techniques to help raise money for organizations and groups. 
• Experienced in raising funds for various charitable and nonprofit institutes. 
• Adept at researching and presenting an array of innovative fundraising ideas to a variety of donor audiences. 
• Keen negotiator with exceptional communication time management and networking abilities. 

Resume summary vs resume objective and resume profile

While these terms are often interchangeable, a resume summary, a resume objective, and a resume profile are all slightly different things. Scroll below to see how. 

What is a resume objective?

First of all, a resume objective isn't the same thing as a resume summary. They share several common features but each serves a different purpose.

Like a resume summary, a resume objective also sits at the top of your resume. Though, it’s a bit shorter — usually about one to two sentences long . 

The biggest difference is that instead of your past accomplishments, it details your future goals.

Although a resume objective might not help hiring managers decide whether you’re qualified enough to solve their company’s problems, it may help you shift their attention away from your lack of experience.

With that said, resume objectives are a bit old-fashioned as they used to be more common in past. So it should only be written as a last resort.

What is a resume profile?

Most people think that the resume profile and resume summary are the same exact thing. And they aren't that wrong. 

However, there are some slight differences between the two. 

A resume profile tends to be a little longer than a resume summary. Still, you should try to keep it under 500 characters. Additionally, while a resume summary is simply a condensed version of your resume placed at the top of it, a resume profile focuses more on your professional accomplishments and successes. 

Still — a resume summary and a resume profile are basically the same thing. So don't worry too much about the difference between the two. Just make sure you'll include either of them in your resume. 

Final tips and tricks

We've already mentioned almost everything you need to write an effective professional summary. These are some of the final tips that didn't fit anywhere else in this guide:

• Emphasize proven experience. Instead of simply listing your skills , mention your previous accomplishments. For example, it’s much more impactful to say that you had your articles published in Forbes than to plainly claim that you’re a skilled writer.
• Try to avoid using the word “I” . It's not really necessary, especially if you write in bullet points. 
• Structure it well. Take it from a professional writer — bullet points are a godsend when you need to structure your text clearly without giving it too much effort. Not only will they naturally order your resume statement into clearly delineated logical parts, but they'll also make it look good and read well. Also, make sure to write your current job title in bold.
• Keep it short. Your summary shouldn’t be longer than 5 short sentences (or bullet points). Having a long summary sort of defeats the point of having a resume summary at all. Don’t add random things. The key is to be specific.
• Read it after yourself. When you’re finished writing, read through your summary from the perspective of a hiring manager, asking “Why should we hire you?” .

Oh, and if you want to turn your LinkedIn profile into a polished resume with just one click, we've got you covered.

How to write a resume summary?

Write your professional summary last. It’s surprisingly easy once you’ve already written other sections of your resume. In the first bullet point, include your job title and years of experience. Then cherry-pick the most impressive achievements and cram them into 4–5 bullet points.

There are some slight differences between a resume profile and a resume summary. A resume profile tends to be a little longer than a resume summary. Still, you should try to keep it under 500 characters. A resume profile also focuses more on your professional accomplishments and successes than a resume summary. 

Kaja Jurčišinová

Kaja Jurcisinova is a fresh graduate and a junior copywriter at Kickresume. Kaja completed her undergraduate degree in Art History at the University of St Andrews in 2018 and graduated with a Master’s in Arts and Culture from the University of Groningen in 2021. She was an intern at multiple cultural institutions across Europe, including the Dutch Museum Association in Amsterdam, the Matter of Art Biennale in Prague, and the European Cultural Centre in Venice. At the moment, she resides in Visby on the Swedish island of Gotland.

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• Resume Objective Examples: A...

Resume Objective Examples: A Career Objective Guide

20 min read · Updated on June 03, 2024

The formula and some good examples for creating a resume objective to get you noticed

You're searching for a new (or perhaps your first) job, and you know your objective. However, do you know how to communicate it effectively on your resume? A resume objective is a great way to let employers see a snapshot of your skills and experiences and ensure that you stand out from other candidates. However, as our great resume objective examples will demonstrate, your objective matters less than the employer's needs.

In this post, we'll explain the resume objective and how it has evolved. We'll also offer insight into the differences between an objective statement and a summary statement - and how to know which one to use. Then we'll offer some tips to help you craft an objective for your resume and look at 27 great resume objective statement examples that you can customize for your own resume.

What is a resume objective?

The resume objective used to be the gold standard of resume introductions. This brief, three or four-sentence paragraph had long been used to capture employers' attention by focusing on a job seeker's skills, experiences, and achievements while also highlighting the candidate's career goals. These days, it's less common to find professional resume objective examples since most job seekers rely on a resume summary instead.

The basic components of a good resume objective statement

A good resume objective provides three kinds of information to employers:

Who you are, which is generally a statement of your current job title as well as any skills, education , or certifications relevant to the job you're after

What you will bring that's of value to that company, such as your years of experience or specific training

 How you will use your talents to help the company reach its goals

Resume objective vs summary statement

It's important to understand how these two career statements differ from one another. On the surface, they would seem to have much in common. After all, they're both designed to serve as introductions that summarize your main qualifications for the job. Moreover, each is intended to capture the reader's attention and inspire them to continue reading the resume .

The differences, however, can be stark. For example:

Resume summaries focus primarily on the candidate's past record of achievements; objective statements emphasize future goals

Resume summaries provide quantifiable results, using real numbers to demonstrate value; objective statements rarely do that since it is difficult to quantify goals

Resume summaries are designed to align achievements with the company's needs; objective statements have traditionally focused more on the candidate's priorities and needs

Resume summaries are great for people who have experience and achievements; objective statements can be useful for those who lack that experience

Which one should you use?

If you've been following our resume guidance in recent years, you're probably aware of the fact that we recommend the resume summary for most job seekers. And make no mistake: if you're an experienced professional who is still moving ahead in the same field and industry, the resume summary is almost certainly your best option. However, there are two situations in which you might find that a resume objective statement will serve your interests better.

If you're new to the workforce. Recent graduates will rarely have the type of real-world experience needed for an effective summary statement. In most instances, a newcomer to the working world will likely need to rely on a resume objective to highlight skills and demonstrate how their goals align with the company's vision.

When you're interested in switching careers . In most cases, you'll have the transferable skills needed to do the job, but may struggle to align your quantifiable achievements with the company's needs. If that's the case, a resume objective can help you to showcase your skills in a way that demonstrates how they can positively benefit the company.

Tips for writing your own resume objective

Because resume objectives have lost some of their luster in recent years, many job seekers may not be familiar with the best way to craft them. To assist you in that process, we've compiled some simple tips you can use to make sure that your objective statement achieves your goals.

State how you'll help the company, not just how qualified you are. While you may not have the experiences or achievements needed to directly convey that value, that doesn't mean that you shouldn't still focus on what the company needs rather than your own desires and goals.

Use specific facts, numbers, and details whenever possible, without bragging or generalizing.

Keep it simple. Don't use flowery or expansive words, as they can sometimes make you appear arrogant. Make it as easy as possible for a recruiter to quickly see you as a qualified candidate.

Review the job posting to ensure that you have the information you need to make your resume objective specific to the job and company.

Tailor your objective to the specific job, career, and industry you're applying for. This means that you should create a separate, customized resume for each application.

Expert tip: Don't make the mistake of creating an outdated resume objective centered on your own goals. Instead, incorporate the best elements of a resume summary into your objective statement by taking the time to tie your goals to the company's needs.

Great resume objective statements you can use for your resume

With all this in mind, here are some good resume  objective examples to help you create a great career objective of your own. If your job isn't listed, don't panic. While these examples don't cover every job out there, they should help you to build a strong, targeted objective for your specific needs. As we said, each objective should be tailored to a specific role - that's why you won't find any resume objective examples for multiple job types. 

1.     Resume objective examples for a new jobseeker

You might not have a ton of experience, but creating a good resume objective will absolutely help to differentiate you from other applicants in a recruiter's eyes. The trick here is to emphasize your strongest personal skills and characteristics, as well as any educational successes, since you can't provide specific work experience or accomplishments.

Here are two general resume objective examples for new jobseekers:

“Organized, fast-learning, and hard-working employee looking to join [company name] as an Administrator. Looking to take advantage of skills in Microsoft Word and QuickBooks to help [company name] meet their objectives through organization and team support.”

“Recent graduate with a B.A. in Accounting, looking to start a career in finance at [company name]. Experienced in creating annual reports and analyzing financial statements for several university activities. Seeking to combine theoretical knowledge with hands-on experience to help [company name] continue their strong market presence.”

2.     Resume objective examples for those looking for a career change

Your goal here is to clearly show how your skills and experience from your previous career can be effective in your next job. Do this by mentioning your talents and knowledge that are relevant to the new job and stating how your previous career background will help you to succeed and excel in the role.

“Customer Service Associate with over four years of experience in accounting technical support, looking to leverage Excel skills and Great Plains knowledge as a Staff Accountant with [company name]. Proven customer satisfaction record solving complicated technical and accounting issues while in a remote role.”

3.Resume objective examples for finance roles

“Experienced individual with solid analytical and quantitative skills and 5 years of experience seeks the job of Financial Analyst with [company name], to leverage outstanding knowledge of financial analysis and modeling to provide accurate and sound financial decision-making at all levels.”

“Experienced Junior Financial Analyst seeking role of Senior Financial Specialist with [company name]. Skills include making targeted and time-sensitive financial decisions by merging solid analytical, accounting, and quantitative skills with a strong passion for the finance industry.”

4.     Resume objective examples for Accountant roles

“Detail-oriented graduate with an AS degree, problem-solving abilities, and analytical skills seeking the role of Accounting Associate with [company name], to effectively apply exceptional knowledge of tax and accounting software for accurate budgeting and forecasting.”

“Current CPA looking to fill the role of Accounts Manager at [company name]. As well as being disciplined and self-motivated, I have extensive experience with financial reporting and modeling along with a proven knowledge of various accounting software models, all of which contribute to effective financial operations.”

5.     Resume objective examples for banking roles

“Highly talented Head Teller with 8 years of experience in the banking sector, seeking a position as a Relationship Manager with [bank name] to increase revenue by combining a banking background with excellent interpersonal and communication skills to bring in new clients, maintain relationships with existing clients, and develop effective media campaigns.”

“Seasoned banking professional seeking a Bank Manager position with [name of bank], where I can use my business and banking experience along with strong communication skills to provide effective problem-solving, customer service, and employee retention and interact with bank customers in a positive, beneficial manner.”

“Self-motivated, reliable, number-loving individual looking for a position as a Bank Teller with [bank name] to apply exceptional math and customer service skills for customers. Key traits include trustworthiness, efficiency, and willingness to learn new tasks.”

6.     Resume objective example for Computer Engineer roles

“Highly motivated individual with 7 years of solid computer engineering experience and proven leadership skills seeking the position of SharePoint Administrator at [company name] where I hope to use demonstrated SharePoint expertise, knowledge of SharePoint solutions architecture, and advanced knowledge of Microsoft SQL Server to ensure exceptional technical performance.”

7.     Resume objective example for a Network Administrator

“Experienced IT professional with BA in Computer Science and proven technical, management, and communication skills seeking the position of Network Engineer at [company name] to use proven experience in systems management and configuration to benefit both internal staff and external customers.”

8.     Resume objective example for IT professionals

“Talented Information Technology Specialist in search of a Senior IT Manager position at [company name], where proven technical and team management skills can help to improve existing processes for handling IT requests and efficiently delivering various technical projects.”

9.     Resume objective example for a Programmer

“Technical and database professional seeks the role of SQL Programmer within [company name] where I will use my excellent programming and organizational skills to enhance company market presence while also gaining a deeper understanding of the newest IT trends.”

10.  Resume objective examples for customer service roles

“Smart and creative Customer Service Representative desires similar position with [company name]. Brings strong communication abilities, proven organizational skills, and a supportive, patient personality to help the company retain and grow its customer base in both existing and new markets.”

“Experienced customer service professional seeking a position at [company name] as a Customer Support Analyst, where I can apply excellent communication and organizational skills to provide customers with effective and efficient support which ensures ongoing retention.”

“Credentialed and experienced Sales Administrator seeks the post of a Contact Center Agent at [company name] where I can provide exceptional verbal, listening, and analytical abilities to ensure clients reach their desired objectives by correctly using [company name]'s products.”

“Diligent Customer Service Agent with 5+ years of experience at a high-volume call center seeks a career move to a similar role at a company such as [company name]. I thrive in a fast-paced work environment and am committed to delivering the top-rated customer service you provide. My organization and support skills can help to meet current and future customer demand.”

11.  Resume objective examples for Engineers

“Graduate of [school name] with a B.Sc. in Mechanical Engineering and two years of work experience at ABC Company seeks a Mechanical Engineer role with [company name]. Possess excellent skills in research, data analysis, and time management. Hold patents for several innovative mechanical devices.”

“Experienced individual with 7+ years of experience managing engineering operations seeks a Civil Engineer role at [company name]. Proven ability to handle simultaneous projects with minimal supervision and bring a committed focus on health, safety, and the environment to the position.”

12.  Resume objective example for human resources positions 

“Human resource management professional looking for the opportunity to augment the overall strategic plan and market direction of [company name] as VP of Human Resources. Over nine years of experience in managing staff, handling employee relations, and deliveirng projects. Strong skills in HRIS.”

“Established, successful HR recruiter seeks a Human Resources Coordinator position with [company name] where I can use my experience and in-depth knowledge of hiring processes, negotiation, conflict resolution, and policy development for payroll and benefits.”

“Experienced and approachable Human Resources Coordinator with four years of experience seeks position as Human Resources Manager with [company name], where I can use my industry knowledge and HR experience to implement employee satisfaction policies and improvements, develop hiring protocols, and create an environment where employees feel valued and satisfied.”

“Results-driven graduate with a degree in psychology (GPA: 3.8) and a minor in business operations looking for a role as a Junior HR Recruitment Agent at [company name]. Prior experience in interviewing and providing feedback as part of college projects in business classes. I will bring well-honed soft skills and strong knowledge of workplace psychology to assist overall HR operations, while fine-tuning my skills in the recruitment process.”

13. Resume objective examples for internships

“Hard-working student (3.5/4.0 GPA) majoring in [specific area] seeks the Intern role with [company name]. Abilities include proven leadership and organizational skills and strong attention to detail. Dedicated team player who can be relied upon to help [company name] achieve its goals as I learn more about your market space.”

“Energetic, talented college student at [school name] working toward a Marketing Degree, seeks to fill the Marketing Intern role at [company name]. General experience and knowledge of PR, advertising, consumer research, and product development strategies to help build customer base in emerging markets.”

14.  Resume objective example for legal roles

“Accomplished Corporate Attorney with 8 years of direct experience, seeking a top-level Lawyer role at [name of legal firm]. Brings skills including legal drafting, arbitration, corporate affairs, and labor laws to assist clients both inside and outside the courtroom.”

“Current Public Legal Advocate seeks position as Senior Legal Researcher for [name of court district/city/legal firm]. I have two years of experience working in district and session courts in the areas of home development, land development, and commercial property development, that will allow me to take on more challenging research projects to meet client needs in these areas.”

15.  Resume objective examples for marketing positions

“Technically oriented graduate with a B.A. in Internet Marketing seeking a Junior SEO Specialist position at [company name]. Possesses a working knowledge of SEO, as well as some hands-on experience with Google Analytics. Looking to further develop online marketing skills as part of the [company name] team.”

“Certified Digital Marketer with strong content writing skills, SEO experience, and 5 years of proven online marketing experience seeking the role of Digital Marketer with [company name] to help expand customer base into new markets.”

“Enthusiastic Marketer skilled in copywriting and graphic design looking for a Social Media Marketing position at [company name]. Personally started and grew an Instagram page to 5,000+ followers and a Facebook page to 8,000+ likes. I believe my skills will help [company name]'s clients improve sales via social media marketing through a strong online presence.”

16.  Resume objective example for Physical Therapist roles

“Licensed, experienced Physical Therapist seeking similar role at [hospital or clinic name]. With 6+ years of experience in treating children and adults with physical disabilities, injuries, and illnesses, I can contribute to the healing of each person's physical challenges and help them learn to navigate them successfully.”

17.  Resume objective example for nursing roles

“Registered Nurse seeking a new career as a Neonatal Nurse Specialist at [hospital name]. Ten years of general nursing combined with a certification in neonatal nursing will allow me to provide outstanding care for both infants and their families, educating them about different health conditions and how to handle them. Working nights and weekends is not a problem.”

“Experienced Home Health Aide seeks to obtain a position as a Certified Nursing Assistant (CNA) at [name of home health agency] applying my course knowledge and proven healthcare skills to support and care for home-bound patients with various health needs.”

18.  Resume objective example for pharmacy role

“Licensed Pharmacy Technician with 8 years of experience, in search of a similar position at [pharmacy or hospital name]. Assists patients by successfully applying extensive experience and knowledge of pharmacy operations, technology, and drug distribution.”

19. Resume objective examples for office and administrative roles

“Former Nurse seeking a part-time job as a Receptionist at [company name]. Experience in working directly with people in nursing and for the last five years as an Avon Representative. Organized, with strong computer skills and professional presence.”

“Business-savvy office employee looking to work at [company name] as an Administrative Assistant. Experience as an Executive Assistant (1 year) and as a Department Secretary (3 years). Supported several key projects through strong organizational skills, timeliness, and solid computer abilities.”

“Freelance VA (Virtual Assistant) looking to transition to an on-site role as an Executive Assistant. Worked with 10+ online businesses, helping with everything from creating training documents to customer service and management support. Excellent organizational abilities and strong attention to detail. Proficient in Microsoft 365 and Adobe Creative Cloud. Strong copywriting skills.”

20.  Resume objective example for an Office Manager position

“Experienced Office Manager seeking a leadership role to help [company name] provide outstanding customer satisfaction. Experienced in managing teams of 15+ at [current or former company names], handling responsibilities from hiring new staff to managing data input groups.”

21.  Resume objective examples for operations roles

“Experienced MBA graduate with outstanding time and project management skills and 10+ years of experience seeks the position as Director of Operations with [company name]. Can ensure the company's ongoing success through exceptional interpersonal and negotiation skills and the ability to lead large multi-departmental operations.”

“Dynamic individual with exceptional leadership and interpersonal skills looking to fill the role of Manager of Clinical Operations at [company name]. I bring experience and expertise in overseeing clinical operations and managing technical and professional staff, as well 8+ years of clinical research and supervisory experience in the medical field.”

22.  Resume objective example for Project Manager positions

“Deadline-focused professional with proven experience in project administration, searching for a project management position where I can use my knowledge and skills in the areas of leadership, problem solving, team management, and budget control to help [company name] exceed targets.”

23.  Resume objective examples for real estate roles

“Real Estate Broker with a passion for organization and excellence seeks a similar role with [company name], using experience with the sale and lease of commercial and residential properties in [location]. Recurrent sales and leasing of properties to large corporations in the last 5 years allowed me to increase revenue to 12% on a year-over-year basis, significantly contributing to the growth of the company.”

“Successful Salesperson seeks high-level position as Real Estate Broker at [company name]. Recent experience handling a customer base of over 150 clients at another reputable real estate firm [or name the company]. Skill set includes creating daily and monthly sales reports and assisting the implementation of customer retention strategies for senior management.”

24.  Resume objective examples for service industry roles

“Excellent communicator and multi-tasker with experience in massage and esthetic services, interested in the position of Front Desk Wellness Sales Executive with [company name]. I bring various strengths including a professional phone manner, bookkeeping knowledge, and customer service skills that will help your front desk to run smoothly.”

“Hardworking, organized, and reliable Housekeeper looking for a janitorial position at [company name] to clean interior spaces. Possesses knowledge of efficient and safe cleaning practices, the use of cleaning equipment, and environmentally sound cleaning agents, as well as excellent customer service.”

25.  Resume objective examples for food service positions

“Entrepreneurial and highly experienced Caterer with 7+ years in the foodservice sector seeking the position of Catering Manager at [company name]. Brings proven management experience, culinary expertise, interpersonal skills, and a strong customer service approach to the role.”

“Friendly, upbeat, and detail-oriented individual looking for an entry-level, fast-paced Line Cook position at [restaurant name], where I can use my outstanding food preparation skills safely and efficiently.”

26.  Resume objective examples for education workers

“Talented Preschool Teacher with 3 years of experience seeking the role of Kindergarten Teacher at [school name]. I have excellent skills and connections with special needs students and collaborated with my Superintendent to create and implement effective teaching practices for these children that can be used throughout the district.”

“Experienced elementary school English Teacher looking to fill the role of Reading Specialist at [school name.] This position in a progressive institution like [school name] would allow me to use my sound teaching skills to assist students in reaching their full potential by helping them to become strong readers.”

“Passionate, enthusiastic and experienced Teaching Assistant seeking the position of Para-Educator at [school name]. Brings interpersonal skills and classroom experience to aid in the development of each student by interacting with them, providing support and resources, and directly supporting the Teacher's lessons in the classroom.”

27.  Resume objective examples for Writers and Editors

“Articulate recent graduate with a B.A. degree in Media and Mass Communication desires a Content Creator Role at [company name]. Hoping to use writing skills and experience in writing articles for local newspapers and online magazines to improve [company name]'s blog, expanding current industry presence.”

“Editor with extensive writing and management experience looking to fill the position of Senior Editor with [company name], using time-management skills to ensure all projects meet deadlines and supervisory experience to effectively manage a team of Writers and Editors.”

Key things to remember

As you can see from the resume objective examples that we've included throughout this post, there's a right way to create this type of professional summary. As you craft your own objective, keep these keen insights in mind:

Try to include some measurable achievements in your statement, to show how you can add value to the employer's bottom line. If you're new to the workplace, however, focus instead on highlighting the benefits that your skills can provide to that employer.

Keep it short, focused on relevant details, and packed with keywords from the job description. 

Make sure that everything you write in your objective statement is supported by the information included in your skills and work experience sections .

Always put yourself in the employer's shoes and try to imagine what kind of information they might be looking for as they review your resume.

Try to only rely on an objective statement if you have little or no real-world experience in the industry you're trying to join. If you do have experience, you'll probably be better served by a summary statement.

Wrapping it up

Once again, this is by no means a complete list of resume objective examples, but it should help you to understand the formula for creating a specific resume objective for whatever job you're after.

Take the time to do this right. Create a tailored objective for each position you want and you'll be easily found by both recruiters and applicant tracking systems searching for the keywords that are right there at the top of your resume.

The result? You'll be starting your new job well ahead of the crowd!

Still not sure about your resume objective or other aspects of your resume? Make sure that it's submission-ready with a free resume review or professional rewrite .

This article was originally written by Lisa Tynan and has been updated by Marsha Hebert and Ken Chase.

Recommended reading:

How to Tailor Your Resume to a Specific Job Description

How to Use Action Verbs in a Resume

How to Write a Resume Headline (With Examples)

Related Articles:

Do Hiring Managers Actually Read Cover Letters?

How to Create a Resume With No Education

Why You Lose When You Lie on Your Resume: Learning From Mina Chang

See how your resume stacks up.

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Jobscan > Cover Letter Writing Guide

How To Write A Cover Letter in 2024 (Expert Tips and Examples)

Here’s a comprehensive guide on how to write a cover letter that will get you noticed by recruiters.

Trusted by:

A survey revealed that 77% of recruiters prefer candidates who send in a cover letter, even if submitting it is optional. Additionally, 90% of executives consider cover letters invaluable when assessing job candidates.

So, if you think cover letters are no longer important and necessary in 2024, think again.

Here’s a comprehensive guide to help you write a cover letter that effectively sells your skills and professional experience, increases your chances of getting interviews, and gets your foot in the door.

Table of Contents

What is a cover letter and do you still need one in 2024?

A cover letter is a letter of introduction accompanying your resume that paints why you are the best person for the job, what you bring to the table, and how you can help move the company forward.

Is the cover letter dead? No! In fact, a recent study by ResumeLab revealed that 64% of job vacancies still require that you include a cover letter in your application and 83% of HR pros said that cover letters are important for their hiring decision.

The bottom line is that a cover letter is still a valuable piece of your job search collateral. Nail your cover letter and you could end up getting that dream job.

So what exactly do you need to accomplish in your cover letter?

What is the purpose of a cover letter?

According to 49% of HR managers , your cover letter is the second best way to call attention to your resume and distinguish yourself from other applicants.

So the main purpose of your cover letter is to compel the recruiter to read more about you on your resume and move you to the next part of the hiring process.

Further, according to award-winning resume expert Melanie Denny , your cover letter is your value proposition letter. It proves why you are the best candidate to address the company’s needs with the professional skills and qualifications to succeed in the job.

Here’s an example of a great cover letter:

Now let’s get into the details of what your cover letter needs to include.

Cover Letter Structure Checklist

Here’s a quick rundown of what you need to include in your cover letter.

• Contact Details Name Address (or City, State with zip code) Phone number Email address
• Greeting Whenever possible, address the hiring manager by name.
• Opening Who are you? What are your relevant skills and accomplishments?
• Body (1-2 paragraphs) What do you know about the company? Why are you applying for this job? What value can you bring to the company? Include measurable results when possible.
• Closing Reiterate your interest. Add a Call to Action. Mention any attachments. Use a professional sign-off like “Best” or “Sincerely” before your full name.

Here’s an example for the visual learners out there:

Now that you know the basics of what to include in your cover letter, let’s go through the process from start to finish to see how you can write a cover letter that will make you stand out from the rest of the candidates.

How to write a cover letter in 9 steps

It can be intimidating to try to parse down all your best qualities into a few quick paragraphs for your cover letter.

Here are 9 steps you can take to make sure you’re headed in the right direction:

Step 1. Do your research

Before writing your cover letter, thoroughly read the job description and the requirements for the job.

Melanie Denny , award-winning resume expert, likens the job description to your cover letter cheat sheet. And when checking the job description, she says you need to consider the following:

• What are the company’s priorities?
• What are their goals for the role?
• What outcomes and accomplishments in your previous roles match the goals?
• What are the key phrases and verbiage the company uses?

This will help you customize your cover letter, angle yourself and your narrative to fit the role better, and impress the hiring manager.

Try reaching out to the recruiter, hiring manager, or someone working in the company if you want more in-depth information about the company and the position you are applying for.

Step 2. Customize your cover letter for every job

Make sure your cover letter matches the job you are applying for. Writing a generic cover letter is a missed opportunity as this will not appeal to the recruiter or hiring manager. According to research from ResumeGo , 81% of HR professionals value job-specific cover letters over generic ones. Jobseekers who had tailored cover letters received a 53% higher callback rate compared to those who had no cover letter.

Remember, your cover letter is your chance to prove that you are passionate about working for a given company, so take the time to write a tailored cover letter for each position . You can do this by mentioning your skills and experience that are directly related to what’s mentioned in the job description. If you’re applying for a data analyst role that requires expertise in Microsoft Power BI, cite an example of a Power BI dashboard you built and how it helped the company.

Read our full guide: How to Optimize Your Cover Letter

Step 3. Include all of your contact info

You should make it easy for the hiring manager to reach you. In your cover letter, list these three things:

• Address (including zip code– for ATS purposes )
• Phone number with area code
• Email address
• Name of the Hiring Manager
• Name of the Company
• Address of the Company

Traditionally, your contact information is included in the upper left corner of your cover letter if you’re writing in a document. If you’re writing an email, this can be included beneath your signature at the end of the message.

Cover Letter Header Example:

Jane Jobscan Seattle, WA 98101 (555) 555-5555 • [email protected] linkedin.com/in/jane-jobscan

February 25, 2024

Lavinia Smith Hiring Manager Media Raven, Inc. Plantersville, MS 38862

Step 4. Address your cover letter to a real person

According to Melanie Denny, resume expert and President of Resume-Evolution, addressing your cover letter to a real person and addressing them by their name feels more personal and shows recruiters and hiring managers that you took time and did the research.

You can usually find the hiring manager’s name by searching the company website or LinkedIn profile, or by calling the company and asking which hiring manager is assigned to the particular position.

Once you learn the name, a simple greeting of “John” or “Hello John” is all you need.

If you can’t find the hiring manager’s name, you can use any of the following:

• Dear Hiring Manager
• Dear (Department) Team
• To whom it may concern

Read our full guide: How to Address a Cover Letter

Step 5. Write a strong opening statement

Melanie Denny suggests that you start your cover letter with a bang. This will hook the hiring manager’s interest and show them how you can be a valuable addition to the team.

Here are things you can do:

• Open with a thought-provoking question
• Make a big claim about what you can do for the company
• Say something relevant and specific to the company

For example,

“I want to bring the marketing department of Media Raven Inc. to the next level and help the company exceed goals and reach more customers as Marketing Manager.”

Step 6. Prove how your professional background and skills help the company in the body of your cover letter

Take advantage of this real estate and prove to the prospective employer how your background, values, and professional experiences position you as the best fit for what the role requires.

This is especially important if you are switching careers. Highlight your relevant accomplishments in your cover letter, showcase your transferable skills, and explain how you can help the company address its challenges and succeed.

For example:

“As the Director of Marketing at ABC Company since 2018, I directed all phases of both the creative and technical elements of marketing initiatives, including data mining, brand creation, print/web collateral development, lead generation, channel partner cultivation, customer segmentation/profiling, as well as CRM and acquisition strategies.

Perhaps most importantly, I offer a history of proven results, as evidenced by the following marketing accomplishments for my current employer:

• Captured a 28% expansion in customer base since 2018, achieved during a period of overall decline in the retail industry.
• Led national marketing campaign (comprised of trade shows, media, and PR initiatives) for my company’s newly launched technology services division
• Developed and executed SEO strategy that achieved and sustained top 3 rankings on Google (organic, nonpaid results) for key product search terms.
• Oversaw the creation of a new company logo and rebranded 100+ products to cement a cohesive corporate identity and support new company direction.”

Just like when writing a resume, your cover letter should only include the most relevant and positive information about you. To home in on the right skills and qualifications to mention, try scanning your cover letter .

Read our full guide: What Do You Put in a Cover Letter?

Step 7. Write a strong closing statement and a call to action

Use the closing of your cover letter to:

• Thank the hiring manager for their time
• Mention any attachments (resume, portfolio, samples)
• Invite to schedule an interview
• Let the hiring manager know that you will follow up

Keep the closing professional and try not to sound too eager since that can come off as desperate. You must also keep in mind the tone and personality of the company you’re communicating with.

“Given the opportunity, I’m confident I can achieve similar groundbreaking marketing results for Media Raven, Inc.

Ms. Smith, I would welcome the chance to discuss your marketing objectives and how I can help you attain them. Feel free to call me at (555) 555-5555 or email me at [email protected] to arrange a meeting. I look forward to speaking with you.”

Read our full guide: How to End a Cover Letter With a Call to Action

Step 8. End with a professional closing salutation

To finish out the closing , use a formal signature. You can use “Sincerely,” “Best,” “Regards,” “Yours,” or any other professional signoff.

Use your first and last name as your signature. If you’re sending your cover letter in the body of an email, make sure it’s your personal email account that does not list your current work signature beneath the email. Your other option is to write the cover letter in a word document, save it as a PDF, and attach it to your email.

Step 9. Optimize your cover letter for the ATS

The Applicant Tracking System or the ATS is a software that companies use to screen applications and shrink their pool of applicants. Through the ATS database, a recruiter or hiring manager can just search for specific skills and keywords and the ATS will return a list of the top candidates who match the search criteria.

To optimize your cover letter for ATS, you need to:

• Carefully read the job description
• Take note of skills and resume keywords frequently mentioned
• Incorporate these keywords into your cover letter

Read our full guide: How to Optimize Your Cover Letter to Beat the ATS

Does your cover letter pass the test?

Scan your cover letter to see how well it matches the job you're applying for. Optimize your cover letter and resume with Jobscan to get more interviews.

How to Format Your Cover Letter

A cover letter is a letter, but that doesn’t mean you should just plop everything onto the page in a stream-of-consciousness flow. After all, cover letter formats determine the order in which the hiring manager learns about you, which can significantly influence their first impression. Use the format order below as a guideline for building the structure of your cover letter.

Notice how the topics flow like a conversation? When you first meet someone, you introduce yourself, tell them your name and a little about yourself, and then leave the conversation open for future meetings.

Your cover letter is just a like having a conversation with someone for the first time. Keeping that in mind will help you to keep things simple and focus on the right information.

Below are some examples of how to format your cover letter for different types of applications.

How to format your cover letter for a job

• State your name
• Explain your work history
• Tell them what you can do for their company
• Say goodbye

How to format your cover letter for an internship

• Explain your coursework history and education
• Explain what you can gain professionally

How to format your cover letter with no experience

• Explain your skillset and character qualities that make you well-suited for the role
• Outline entry-level achievements

You can also check out our cover letter templates to help you as you write your own cover letter.

Do you want to save time and receive instant feedback on your cover letter? Check out Jobscan’s cover letter tool .

Read more : How to Write a Resume for Today’s Job Market

Cover Letter Examples

Here are some examples to help you create a cover letter that will make you stand out and give a strong first impression.

1. Internship Cover Letter Example

2. Career Change Cover Letter Example

3. Operations Manager Cover Letter Example

4. Communications Professional Cover Letter Example

5. Software Engineer Cover Letter Example

Cover Letter Do’s and Don’ts

Aside from the basic steps of how to write a cover letter, there are some things you definitely need to make sure you avoid – and things you can’t skip! Follow these do’s and don’ts for writing a cover letter, and you’ll end up with a much better result.

• Use a cover letter unless one was requested.
• Attach a cover letter directly to your resume unless requested to do so.
• Use the same boilerplate cover letter for multiple job applications.
• Over-explain your work history, employment gaps, or qualifications – save it for the interview.
• Badmouth any of your past employers.
• Use the cover letter to complain or tell about your job search journey.
• Use non-standard formatting like tables, columns, or graphics. (ATS can’t read those and your cover letter copy might not be scannable by the system.)
• Use long paragraphs.
• Customize a cover letter for every job application that asks for one.
• Incorporate the top skills or keywords from the job description in your cover letter.
• Include the company name and address, the job title, and point of contact’s name on your cover letter.
• Incorporate relevant and compelling measurable results in your cover letter.
• Explain, briefly, any dramatic shifts in a career (i.e. you are changing industries or job titles).
• Use company information to relate your interest in the job.
• Keep your cover letter concise.
• Convey WHY you are right for the position.

More Cover Letter Tips

• When emailing your cover letter, be strategic with your subject line. Never leave the subject line blank, and double-check for specific instructions in the job posting. If possible, use the email subject line to sell yourself. For example: “Experienced Software Engineer Seeks Senior Level Mobile Position.”
• Keep your cover letter brief and to the point. The hiring manager will be reading many cover letters. By carefully selecting your words and experiences to include, you can stand out from the crowd of applicants.
• Be confident. Let the hiring manager know the reasons why you deserve this position, and make yourself believe them too!
• Your cover letter should not be simply a rephrasing of your resume. Let your personality show and go into further detail about your most valuable skills and experiences.
• Do your research on the company and position before writing the cover letter. It should be customized to that specific company’s values and needs. Hiring managers can spot a generic resume from a mile away.
• Use the job posting as your guide for what topics, skills, and experience to focus on.
• The best cover letters include keywords from the job posting. Applicant tracking systems may scan your cover letter along with your resume and will be using these keywords to sort through the applicants.
• Check for spelling and grammar errors.
• Send your cover letter as a PDF to avoid readability issues and to present the most professional application package.
• Scan Your Cover Letter with Jobscan to make sure you’re checking all the boxes.

Optimize Your Cover Letter with Jobscan’s Cover Letter Scanner

In addition to resume scans, Jobscan Premium users can also scan their cover letters against a job description.

This generates a report of the top hard skills and soft skills found in the job description that should be included in your cover letter, plus additional checks for optimal length, contact information, measurable results, and more.

Here’s how it works:

Key Takeaways

Your cover letter gives recruiters, hiring managers, and prospective employers an overview of your professional qualifications and relevant accomplishments that position you as the best candidate for the job.

So you have to make your cover letter powerful and interesting enough to make the recruiter or hiring manager read your resume and move you to the next step of the hiring process.

Here are key pointers when writing your cover letter.

• Make sure you’ve read the job description and done your research about the company.
• Get to know the name of the recruiter or hiring manager so you can address your cover letter properly.
• Include relevant and measurable accomplishments in the body of your cover letter to prove to the hiring manager that you have what it takes to succeed in the job.
• Keep your cover letter short and concise.
• Your cover letter is not a substitute for your resume so don’t just copy and paste whatever is in your resume into your cover letter.

One last important reminder!

Having a strong cover letter is not enough. You also need to create a killer resume to make sure you stand out and land job interviews.

Learn more about writing a cover letter

How to Address a Cover Letter

10 Tips for Writing a Cover Letter

The Career Change Cover Letter: How to Get it Right

What Do You Put in a Cover Letter?

Is Your Cover Letter Robot-Approved?

How to End a Cover Letter with a Call to Action

Frequently asked questions, what are the different types of cover letters.

There are four types of cover letters.

• Application cover letter An application cover letter is what you send to the recruiter or hiring manager along with your resume.
• Prospecting cover letter You send this when you want to inquire prospective employers about open positions in their company or put yourself top-of-mind when they do decide to hire.
• Networking cover letter You will send this to professionals in your network in hopes of getting referrals, introductions, job search advice, and job opportunities.
• Career change cover letter This is what you send when you are switching careers or industries.

What tense should I use when writing a cover letter?

It can be appropriate to change tenses throughout your cover letter.

For example, you can explain who you are in the present tense and explain important aspects of your work history in the past tense. You can switch to future perfect tense when discussing the ways you would perform if given the position.

Think of it like this, “I am ABC, I did XYZ previously, and I look forward to doing EFG in this position.”

What to include in a cover letter

Our cover letter guidelines above explain how to write a cover letter more deeply, but in summary, you should always include your name, relevant work experience, and reasons why you are right for the job in your cover letter.

When not to include a cover letter

• When the job posting clearly states not to include a cover letter
• When you don’t have the time and energy to customize your cover letter. It’s better not to send a cover letter than to send a half-baked and mediocre one.
• When you are applying online and there is no field to upload your cover letter.
• When your cover letter has a lot of typos and errors.

What should you send first: a cover letter or a resume?

Typically, your cover letter and resume will be sent as a pair, but your cover letter is meant to be an introduction to your resume. If it is an email, use the cover letter in the body and attach your resume, otherwise, attach both.

Pro Tip: Be sure to review all instructions in the job description to follow the hiring manager’s requests.

How long should a cover letter be?

According to 70% of recruiters, a cover letter should not exceed 250 to 300 words.

Although there is no hard and fast rule about this, the ideal cover letter length should be around half a page to one full page in length to keep your message concise, clear, and easy to digest.

Should a cover letter be sent as a file attachment?

If it is not specified in the job posting, a cover letter can be sent either as an attachment (PDF is best) or in the body of an application email with your resume attached.

How to share a cover letter with a potential employer

There are several methods of sharing a cover letter with potential employers, depending on their application process.

Cover letters can be written on a document and turned into a PDF to be uploaded to a job application website or attached to an email along with your resume.

In other cases, your cover letter can simply be written in the email message to a hiring manager, with your resume attached.

How to title and save your cover letter

The key in every aspect of job applications is to make yourself an easy “yes” for your potential employer. That means making it easy for the hiring manager to keep track of your application materials for later review. With this in mind, make sure your full name and the phrase “cover letter” are included in the file label. Other helpful details might include the job title you’re applying for or the year of your application.

Here are a few examples:

• Your Name_Cover Letter_Job Title.pdf
• Cover Letter_Your Name_Job Title.pdf
• Job Title_Your Name_Cover Letter.pdf
• Your Name_Cover Letter_2024.pdf
• Cover Letter_Your Name_2024.pdf

Explore more cover letter resources

Cover Letter Formats

ATS-Optimized Cover Letter

Cover Letter Templates

Generate a personalized cover letter in as little as 5 seconds

Say goodbye to the stress of writing a cover letter from scratch. Our AI-powered cover letter generator uses GPT-4 technology to create a personalized and ATS-friendly cover letter in one click. Stand out from the competition and land more job interviews.

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How to Create a Social Media Marketing Strategy in 9 Easy Steps [Free Template]

Creating your social media marketing strategy doesn’t need to be painful. Create an effective plan for your business in 9 simple steps.

A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. It guides your actions and lets you know whether you’re succeeding or failing.

The more specific your plan is, the more effective it will be. Keep it concise. Don’t make it so lofty and broad that it’s unattainable or impossible to measure.

In this post, we’ll walk you through a nine-step plan to create a winning social media strategy of your own. We’ve even got expert insights from Amanda Wood, Hootsuite’s Senior Manager of Social Marketing.

How to create a social media strategy:

Bonus: Get a free social media strategy template   to quickly and easily plan your own strategy. Also use it to track results and present the plan to your boss, teammates, and clients.

What is a social media marketing strategy?

A social media strategy is a document outlining your social media goals, the tactics you will use to achieve them and the metrics you will track to measure your progress.

Your social media marketing strategy should also list all of your existing and planned social media accounts along with goals specific to each platform you’re active on. These goals should align with your business’s larger digital marketing strategy.

Finally, a good social media plan should define the roles and responsibilities within your team and outline your reporting cadence.

Create. Schedule. Publish. Engage. Measure. Win.

Creating your own social media marketing strategy (video guide)

No time to read the whole article? Let Amanda, Hootsuite’s own Senior Manager of Social Media Marketing, guide you through our free social media marketing strategy template in less than 10 minutes:

How to create a social media marketing strategy in 9 steps

Step 1. choose goals that align to business objectives, set s.m.a.r.t. goals.

The first step to creating a winning social media strategy is to establish clear objectives and goals. Without goals, you have no way to measure success and return on investment (ROI) .

Each of your social media marketing goals should be SMART : s pecific, m easurable, a ttainable, r elevant and t ime-bound.

Psst: Need help getting started? We’ve got social strategy guides for small businesses , financial services , government , higher education , healthcare , real estate , law firms , and non-profits .

Oh, and if you need examples of smart social media goals , we’ve got you covered there too.

Once you’ve decided on your goals, track them in a social media strategy doc — grab our free template if you don’t have one already.

Track meaningful metrics

Vanity metrics like number of followers and likes are easy to track, but it’s hard to prove their real value. Instead, focus on things like engagement, click-through, and conversion rates.

For inspiration, take a look at these 19 essential social media metrics .

You may want to track different goals for different social media networks, or even different uses for each network.

For example, if you use LinkedIn to drive traffic to your website, you would measure click-throughs. If Instagram is for brand awareness, you might track the number of Instagram Story views. And if you advertise on Facebook, cost-per-click (CPC) is a common success metric.

Social media goals should align with your overall marketing objectives. This makes it easier to show the value of your work and secure buy-in from your boss.

Start developing a successful social media marketing plan by writing down at least three goals for social media.

“ It’s easy to get overwhelmed by deciding what to post and which metrics to track, but you need to focus on what you want to get out of social media to begin with,” says Amanda Wood, Hootsuite’s Senior Manager of Social Marketing. “Don’t just start posting and tracking everything: match your goals to your business, and your metrics to your goals.”

Step 2. Learn everything you can about your audience

Get to know your fans, followers, and customers as real people with real wants and needs, and you will know how to target and engage them on social media.

When it comes to your ideal customer, you should know things like:

• Average income
• Typical job title or industry

Here’s a simple guide and template for creating audience/buyer personas .

Don’t forget to document this information in your strategy doc!

Social media analytics can also provide a ton of valuable information about who your followers are, where they live, and how they interact with your brand on social media. These insights allow you to refine your strategy and better target your audience.

Jugnoo, an Uber-like service for auto-rickshaws in India, used Facebook Analytics to learn that 90% of their users who referred other customers were between 18- and 34-years-old, and 65% of that group was using Android. They used that information to target their ads, resulting in a 40% lower cost per referral.

Check out our guide to using social media analytics and the tools you need to track them .

Step 3. Get to know your competition

Odds are your competitors are already using social media, and that means you can learn from what they’re doing.

Conduct a competitive analysis

A competitive analysis allows you to understand who the competition is and what they’re doing well (and not so well). You’ll get a good sense of what’s expected in your industry, which will help you set social media targets of your own.

It will also help you spot opportunities and weaknesses you can document in your social strategy doc.

Maybe one of your competitors is dominant on Facebook, for example, but has put little effort into X (Twitter) or Instagram. You might want to focus on the social media platforms where your audience is underserved, rather than trying to win fans away from a dominant player.

Use social media listening

Social listening is another way to keep an eye on your competitors.

Do searches of the competition’s company name, account handles, and other relevant keywords on social media. Find out what they’re sharing and what other people are saying about them. If they’re using influencer marketing, how much engagement do those campaigns earn them?

Pro tip : Use Hootsuite Streams to monitor relevant keywords, hashtags and accounts in real-time.

Try Hootsuite for free. You can cancel anytime.

As you track, you may notice shifts in how your competitors and industry leaders are using social media. You may come across new, exciting trends. You might even spot specific social content or a campaign that really hits the mark—or totally bombs.

Use this kind of intel to optimize and inform your own social media marketing strategy.

Just don’t go overboard on the spy tactics, Amanda advises. “ Make sure you aren’t ALWAYS comparing yourself to the competition — it can be a distraction. I’d say checking in on a monthly basis is healthy. Otherwise, focus on your own strategy and results.”

Step 4. Do a social media audit

If you’re already using social media, take stock of your efforts so far. Ask yourself the following questions:

• What’s working, and what’s not?
• Who is engaging with you?
• What are your most valuable partnerships?
• Which networks does your target audience use?
• How does your social media presence compare to the competition?

Once you collect that information, you’ll be ready to start thinking about ways to improve.

We’ve created an easy-to-follow social media audit guide and template to walk you through each step of this process.

Your audit should give you a clear picture of what purpose each of your social accounts serves. If the purpose of an account isn’t clear, think about whether it’s worth keeping.

To help you decide, ask yourself the following questions:

• Is my audience here?
• If so, how are they using this platform?
• Can I use this account to help achieve my goals?

Asking these tough questions will keep your social media strategy focused.

Look for impostor accounts

During the audit, you may discover fake accounts using your business name or the names of your products.

These imposters can be harmful to your brand—never mind that they’re capturing followers that should be yours.

You may want to get your accounts verified too to ensure your fans know they are dealing with the real you.

Here’s how to get verified on:

• X (Twitter)

Step 5. Set up accounts and improve profiles

Decide which networks to use.

As you decide which social networks to use, you will also need to define your strategy for each.

Benefit Cosmetics’ social media manager, Angela Purcaro, told eMarketer : “For our makeup tutorials … we’re all about Snapchat and Instagram Stories. [X], on the other hand, is designated for customer service.”

Hootsuite’s own social team even designates different purposes for formats within networks. On Instagram, for example, they use the feed to post high-quality educational infographics and product announcements and Stories to cover live events or quick social media updates.

View this post on Instagram A post shared by Hootsuite 🦉 (@hootsuite)

Pro tip : Write out a mission statement for each network. A one-sentence declaration to keep you focused on a specific goal.

Example: “We will use X for customer support to keep email and call volumes down.”

Or: “We will use LinkedIn for promoting and sharing our company culture to help with recruitment and employee advocacy.”

One more: “We will use Instagram to highlight new products and repost quality content from influencers.”

If you can’t create a solid mission statement for a particular social media channel, you may want to ask yourself if it’s worth it.

Note : While larger businesses can and do tackle every platform, small businesses may not be able to — and that’s ok! Prioritize social platforms that will have the most impact on your business and make sure your marketing team has the resources to handle content for those networks. If you need help focusing your efforts, check out our 18-minute social media plan .

Set up your profiles

Once you’ve decided which networks to focus on, it’s time to create your profiles. Or improve existing ones so they align with your strategy.

• Make sure you fill out all profile fields
• Include keywords people would use to search for your business
• Use consistent branding (logos, images, etc.) across networks so your profiles are easily recognizable

Pro tip : Use high-quality images that follow the recommended dimensions for each network. Check out our always-up-to-date social media image size cheat sheet for quick reference.

We’ve also got step-by-step guides for each network to walk you through the process:

• Create a Facebook business page
• Create an Instagram business account
• Create a TikTok account
• Create a X (Twitter) business account
• Create a Snapchat account
• Create a LinkedIn Company Page
• Create a Pinterest business account
• Create a YouTube channel

Don’t let this list overwhelm you. Remember, it’s better to use fewer channels well than to stretch yourself thin trying to maintain a presence on every network.

Optimize your profiles (and content) for search

Never heard of social SEO ? It’s time to learn.

44% of Gen Z consumers use social platforms to research their purchase decisions, which means it’s extra critical that your channels are optimized for social search.

That means making sure your profile names are clear and descriptive, you’re including relevant hashtags and keywords in your bio and on every post, and you’re using features like alt text and captions to include your target keywords as naturally as possible.

Step 6. Find inspiration

While it’s important that your brand be unique, you can still draw inspiration from other businesses that are great on social.

“ I consider it my job to stay active on social: to know what’s trending, which campaigns are winning, what’s new with the platforms, who’s going above and beyond,” says Amanda. “This might be the most fun step for you, or the hardest one, but it’s just as crucial as the rest of them.”

Social media success stories

You can usually find these on the business section of the social network’s website. ( Here’s Facebook’s , for example.)

Case studies can offer valuable insights that you can apply to your own social media plan.

Award-winning accounts and campaigns

You could also check out the winners of The Facebook Awards or The Shorty Awards for examples of brands that are at the top of their social media game.

For learning and a laugh, check out Fridge-Worthy, Hootsuite’s bi-weekly awards show highlighting brands doing smart and clever things on social media.

Your favorite brands on social media

Who do you enjoy following on social media? What do they do that compels people to engage and share their content?

National Geographic, for example, is one of the best on Instagram, combining stunning visuals with compelling captions.

View this post on Instagram A post shared by National Geographic (@natgeo)

Then there’s Shopify. The ecommerce brand uses Facebook to sell themselves by showcasing customer stories and case studies.

And Lush Cosmetics is a great example of superior customer service on X. They use their 280 characters to answer questions and solve problems in an extremely charming and on-brand way.

Source: lushcosmetics on X

Notice that each of these accounts has a consistent voice, tone, and style. That’s key to letting people know what to expect from your feed. That is, why should they follow you? What’s in it for them?

Consistency also helps keep your content on-brand even if you have multiple people on your social media team.

For more on this, read our guide on establishing a compelling brand voice on social media .

Ask your followers

Consumers can also offer social media inspiration.

What are your target customers talking about online? What can you learn about their wants and needs?

If you have existing social channels, you could also ask your followers what they want from you. Just make sure that you follow through and deliver what they ask for.

Step 7. Create a social media content calendar

Sharing great content is essential, of course, but it’s equally important to have a plan in place for when you’ll share content to get the maximum impact.

Your social media content calendar also needs to account for the time you spend interacting with the audience (although you need to allow for some spontaneous engagement as well).

Set your posting schedule

Your social media content calendar lists the dates and times at which you will publish types of content on each channel. It’s the perfect place to plan all of your social media activities—from images, link sharing, and re-shares of user-generated content to blog posts and videos. It includes both your day-to-day posting and content for social media campaigns.

Your calendar also ensures your posts are spaced out appropriately and published at the best times to post .

Pro tip: You can plan your whole content calendar and get recommended best times to post on every network based on your past engagement rate, impressions, or link click data in Hootsuite.

Hootsuite’s Best Time to Publish feature

Determine the right content mix

Make sure your content strategy and calendar reflect the mission statement you’ve assigned to each social profile, so that everything you post is working to support your business goals.

(We know, it’s tempting to jump on every meme, but there should always be a strategy behind your social media marketing efforts!)

You might decide that:

• 50% of content will drive traffic back to your website
• 25% of content will be curated from other sources
• 20% of content will support lead-generation goals (newsletter sign-ups, ebook downloads, etc.)
• 5% of content will be about your company culture

Placing these different post types in your content calendar will ensure you maintain the right mix.

If you’re starting from scratch and you’re not sure what types of content to post, try the 80-20 rule :

• 80% of your posts should inform, educate, or entertain your audience
• 20% can directly promote your brand.

You could also try the social media content marketing rule of thirds :

• One-third of your content promotes your business, converts readers, and generates profit.
• One-third of your content shares ideas and stories from thought leaders in your industry or like-minded businesses.
• One-third of your content is personal interactions with your audience

Whatever you decide on, be sure to document it in your strategy doc.

Don’t post too much or too little

If you’re starting a social media marketing strategy from scratch, you may not have figured out how often to post to each network for maximum engagement yet.

Post too frequently and you risk annoying your audience. But, if you post too little, you risk looking like you’re not worth following.

Start with these posting frequency recommendations:

• Instagram (feed): 3-7 times per week
• TikTok: 3-5 times per week
• Facebook: 1-2 times per day
• X (Twitter): 1-5 times per day
• LinkedIn: 1-5 times per day

Pro tip : Once you have your social media content calendar planned out, use a scheduling tool to prepare messages in advance rather than updating constantly throughout the day.

We might be biased, but we think Hootsuite is the best social media management tool. You can schedule social media posts to every network and the intuitive calendar view gives you a full picture of all your social activity each week.

Try It Free

Step 8. Create compelling content

Remember those mission statements you created for each channel in Step 5? Well, it’s time to go a bit deeper, a.k.a. provide some examples of the type of content you’ll post to fulfill your mission on each network.

If you’re not sure what to post, here’s a long list of social media content ideas to get you started. Or (to make it even easier) you can use an AI tool like OwlyWriter to generate on-brand content in a flash.

The idea here is to:

• Keep your content aligned with the purpose of each network;
• Show other stakeholders (if applicable) what kind of content they can expect to see on each network.

This last point especially will help you avoid any tension when your colleagues want to know why you haven’t posted their case study/whitepaper/blog post to TikTok yet. It’s not in the strategy, Linda!

Ideally, you will generate content types that are both suited to the network and the purpose you’ve set out for that network.

For example, you wouldn’t want to waste time posting brand awareness tweets if you’ve designated X/Twitter for primarily customer support. And you wouldn’t want to post super polished corporate video ads to TikTok, as users expect to see short, unpolished videos on that platform.

It might take some testing over time to figure out which type of content works best on which type of network, so prepare to update this section frequently.

We won’t lie: content creation isn’t as easy as everyone not on the social team seems to think. But if you’re struggling, Amanda suggests going back to basics.

The first question to ask is: is there cohesion between your content types? Is your content providing value? Do you have a good mix of entertaining, or educational content? What does it offer that makes a person stop and spend time? Creating a few different content pillars or categories that encompass different aspects of storytelling for your brand, and what you can offer your audience is a good start.

This brings us to Step 9.

Step 9. Track performance and make adjustments

Your social media marketing strategy is a hugely important document for your business, and you can’t assume you’ll get it exactly right on the first try.

As you start to implement your plan and track your results, you may find that some strategies don’t work as well as you’d anticipated, while others are working even better than expected.

That’s why it’s important to document your progress along the way.

Look at performance metrics

In addition to the analytics within each social network (see Step 2), you can use UTM parameters to track social visitors as they move through your website, so you can see exactly which social posts drive the most traffic to your website.

Benchmark your results

You’ve got your numbers, but how do they stack up to the competition in your industry? Industry benchmarks are a great way to evaluate your performance against other businesses in your category.

If you’ve got Hootsuite Analytics , you can use our built-in social media benchmarking tool to compare the performance of your social accounts against the average of brands in your industry with just a couple of clicks.

You can set up custom timeframes, switch between networks — Instagram, Facebook, X (Twitter), LinkedIn, and TikTok — and look up benchmarks for metrics like followers, audience growth rate, engagement rate, clicks, shares, and much more.

You’ll also find resources to improve your performance  right in the summary section:

Re-evaluate, test, and do it all again

Once this data starts coming in, use it to re-evaluate your strategy regularly. You can also use this information to test different posts, social marketing campaigns, and strategies against one another. Constant testing allows you to understand what works and what doesn’t, so you can refine your social media marketing strategy in real time.

You’ll want to check the performance of all your channels at least once a week and get to know the basics of social media reporting so you can track your growth over time.

Pro tip: If you use Hootsuite, you can review the performance of all your posts on every network in one place. Once you get the hang of checking your analytics, you may even want to customize different reports to show specific metrics over a variety of different time periods.

Surveys can also be a great way to find out how well your social media strategy is working. Ask your followers, email list, and website visitors whether you’re meeting their needs and expectations, and what they’d like to see more of. Then make sure to deliver on what they tell you.

Finalizing your social media strategy

Spoiler alert: nothing is final.

Social media moves fast. New networks emerge, others go through demographic shifts.

Your business will go through periods of change as well.

All of this means that your social media marketing strategy should be a living document that you review and adjust as needed. Refer to it often to stay on track, but don’t be afraid to make changes so that it better reflects new goals, tools, or plans.

When you update your social strategy, make sure to watch our 5-step video on how to updating your social media strategy for 2024:

Social media strategy template

Ready to start documenting? Grab your free social media strategy template below!

What’s next? When you’re ready to put your plan into action, we’re here to help…

Save time managing your social media marketing strategy with Hootsuite. From a single dashboard you can easily:

• Plan, create, and schedule posts to every network
• Track relevant keywords, topics, and accounts
• Stay on top of engagement with a universal inbox
• Get easy-to-understand performance reports and improve your strategy as needed

Try Hootsuite for Free

With files from Shannon Tien .

Do it better with Hootsuite , the all-in-one social media tool. Stay on top of things, grow, and beat the competition.

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Christina Newberry is an award-winning writer and editor whose greatest passions include food, travel, urban gardening, and the Oxford comma—not necessarily in that order.

Amanda Wood is a senior social marketing professional who combines analytical and creative thinking to build brands.

As head of social at Hootsuite, Amanda oversees the global social strategy encompassing organic and paid social on Instagram, Facebook, Twitter, TikTok, and LinkedIn, a social engagement and listening strategy, and an employee advocacy program.

As the leader of a high-performing social team, she has extensive experience collaborating with creatives to bring campaigns to life on social and drive business results.

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