digital marketing sales presentation

To fill the need, they developed the idea of a software solution for encoding data into inaudible tones. On a three-day, SXSW-bound, Cincinnati StartupBus, LISNR® was born, pitched, and moved to a seed round. Over the past 7 years, LISNR has raised over $35M and pioneered many advancements in ultrasonic technology, ultimately driving its usage in payments today.”

• It uses the company’s origin story as a storytelling device.
• I like that it communicates the company’s values.
• It differentiates its product from others on the market.
• It shows how much the company has grown over time.

9. Follow-Up Pitch

So, what do you do if your prospect doesn’t respond to your first pitch? You follow-up with them. A follow-up pitch gives you the opportunity to reignite the conversation, reinforce your value proposition, and address any questions or concerns your prospect might have.

Follow-up pitches can be delivered through a number of channels, but phone calls and email are the most common. Ultimately, the goal of a follow-up is to continue nurturing your relationship with the prospect and convert them into a customer.

Here’s a great example of a follow-up after connecting with a prospect on social media:

UpSend, a former customer service software, has a great sales pitch presentation here. I like how they focus on setting up the problem they are solving for — and then clearly illustrating how their product adds value.

3. Surfe (Previously leadjet)

The revenue workspace Surfe illustrates another strong sales pitch. They quickly tell the story of their prospective customers’ pain points, and communicate a lot of understanding. Then, I like how clearly they illustrate how their product solves those pain points.

Why A Short Sales Pitch is A Good Pitch

An important note to make about these sales pitches is that they are all amazingly optimized for a short conversation. (Notice how short the three pitch examples above are?) I can't stress enough how much brevity matters for a sales pitch. Talking too much, using filler words, and talking about your company for more than two minutes can easily kill a conversation. So, keep your sales pitch short, clean, and simple! Your customers will thank you.

Editor's note: This post was originally published in June 2019 and has been updated for comprehensiveness.

Don't forget to share this post!

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Tailor-made pitch deck templates for every business need

Powerful and easy-to-use sales software that drives productivity, enables customer connection, and supports growing sales orgs

7 Amazing Sales Presentation Examples (And How to Make Them Your Own)

7 Types of Slides to Include In Your Sales Presentation

Inside the mind of your prospect: change is hard, before-after-bridge: the only formula you need to create a persuasive sales presentation, facebook — how smiles and simplicity make you more memorable, contently — how to build a strong bridge, brick by brick, yesware — how to go above and beyond with your benefits, uber — how to cater your content for readers quick to scan, dealtap — how to use leading questions to your advantage, zuora — how to win over your prospects by feeding them dots, linkedin sales navigator — how to create excitement with color, how to make a sales pitch in 4 straightforward steps, 7 embarrassing pitfalls to avoid in your presentation, over to you.

A brilliant sales presentation has a number of things going for it.

Being product-centered isn’t one of them. Or simply focusing on your sales pitch won’t do the trick.

So what can you do to make your offer compelling?

From different types of slides to persuasive techniques and visuals, we’ve got you covered.

Below, we look at data-backed strategies, examples, and easy steps to build your own sales presentations in minutes.

• Title slide: Company name, topic, tagline
• The “Before” picture: No more than three slides with relevant statistics and graphics.
• The “After” picture: How life looks with your product. Use happy faces.
• Company introduction: Who you are and what you do (as it applies to them).
• The “Bridge” slide: Short outcome statements with icons in circles.
• Social proof slides: Customer logos with the mission statement on one slide. Pull quote on another.
• “We’re here for you” slide: Include a call-to-action and contact information.

Many sales presentations fall flat because they ignore this universal psychological bias: People overvalue the benefits of what they have over what they’re missing.

Harvard Business School professor John T. Gourville calls this the “ 9x Effect .” Left unchecked, it can be disastrous for your business.

According to Gourville, “It’s not enough for a new product simply to be better. Unless the gains far outweigh the losses, customers will not adopt it.”

The good news: You can influence how prospects perceive these gains and losses. One of the best ways to prove value is to contrast life before and after your product.

Luckily, there’s a three-step formula for that.

• Before → Here’s your world…
• After → Imagine what it would be like if…
• Bridge → Here’s how to get there.

Start with a vivid description of the pain, present an enviable world where that problem doesn’t exist, then explain how to get there using your tool.

It’s super simple, and it works for cold emails , drip campaigns , and sales discovery decks. Basically anywhere you need to get people excited about what you have to say.

In fact, a lot of companies are already using this formula to great success. The methods used in the sales presentation examples below will help you do the same.

We’re all drawn to happiness. A study at Harvard tells us that emotion is contagious .

You’ll notice that the “Before” (pre-Digital Age) pictures in Facebook’s slides all display neutral faces. But the cover slide that introduces Facebook and the “After” slides have smiling faces on them.

This is important. The placement of those graphics is an intentional persuasion technique.

Studies by psychologists show that we register smiles faster than any other expression. All it takes is 500 milliseconds (1/20th of a second). And when participants in a study were asked to recall expressions, they consistently remembered happy faces over neutral ones.

What to do about it : Add a happy stock photo to your intro and “After” slides, and keep people in “Before” slides to neutral expressions.

Here are some further techniques used during the sales presentation:

Tactic #1: Use Simple Graphics

Use simple graphics to convey meaning without text.

Example: Slide 2 is a picture of a consumer’s hand holding an iPhone — something we can all relate to.

Why It Works: Pictures are more effective than words — it’s called  Picture Superiority . In presentations, pictures help you create connections with your audience. Instead of spoon-feeding them everything word for word, you let them interpret. This builds trust.

Tactic #2: Use Icons

Use icons to show statistics you’re comparing instead of listing them out.

Example: Slide 18 uses people icons to emphasize how small 38 out of 100 people is compared to 89 out of 100.

Why It Works:  We process visuals 60,000 times faster than text.

Tactic #3: Include Statistics

Include statistics that tie real success to the benefits you mention.

Example: “71% lift driving visits to retailer title pages” (Slide 26).

Why It Works:  Precise details prove that you are telling the truth.

Just like how you can’t drive from Marin County to San Francisco without the Golden Gate, you can’t connect a “Before” to an “After” without a bridge.

Add the mission statement of your company — something Contently does from Slide 1 of their deck. Having a logo-filled Customers slide isn’t unusual for sales presentations, but Contently goes one step further by showing you exactly what they do for these companies.

They then drive home the Before-After-Bridge Formula further with case studies:

Before : Customer’s needs when they came on

After: What your company accomplished for them

Bridge : How they got there (specific actions and outcomes)

Here are some other tactics we pulled from the sales presentation:

Tactic #1: Use Graphics/Diagrams

Use graphics, Venn diagrams, and/or equations to drive home your “Before” picture.

Why It Works:  According to a Cornell study , graphs and equations have persuasive power. They “signal a scientific basis for claims, which grants them greater credibility.”

Tactic #2: Keep Slides That Have Bullets to a Minimum

Keep slides that have bullets to a minimum. No more than one in every five slides.

Why It Works:  According to an experiment by the International Journal of Business Communication , “Subjects exposed to a graphic representation paid significantly more attention to , agreed more with, and better recalled the strategy than did subjects who saw a (textually identical) bulleted list.”

Tactic #3: Use Visual Examples

Follow up your descriptions with visual examples.

Example: After stating “15000+ vetted, ready to work journalists searchable by location, topical experience, and social media influence” on Slide 8, Contently shows what this looks like firsthand on slides 9 and 10.

Why It Works:  The same reason why prospects clamor for demos and car buyers ask for test drives. You’re never truly convinced until you see something for yourself.

Which is more effective for you?

This statement — “On average, Yesware customers save ten hours per week” — or this image:

The graphic shows you what that 10 hours looks like for prospects vs. customers. It also calls out a pain that the product removes: data entry.

Visuals are more effective every time. They fuel retention of a presentation from 10% to 65% .

But it’s not as easy as just including a graphic. You need to keep the design clean.

Can you feel it?

Clutter provokes anxiety and stress because it bombards our minds with excessive visual stimuli, causing our senses to work overtime on stimuli that aren’t important.

Here’s a tip from Yesware’s Graphic Designer, Ginelle DeAntonis:

“Customer logos won’t all necessarily have the same dimensions, but keep them the same size visually so that they all have the same importance. You should also disperse colors throughout, so that you don’t for example end up with a bunch of blue logos next to each other. Organize them in a way that’s easy for the eye, because in the end it’s a lot of information at once.”

Here are more tactics to inspire sales presentation ideas:

Tactic #1: Personalize Your Final Slide

Personalize your final slide with your contact information and a headline that drives emotion.

Example: Our Mid-Market Team Lead Kyle includes his phone number and email address with “We’re Here For You”

Why It Works: These small details show your audience that:

• This is about giving them the end picture, not making a sale
• The end of the presentation doesn’t mean the end of the conversation
• Questions are welcomed

Tactic #2: Pair Outcome Statements With Icons in Circles

Example: Slide 4 does this with seven different “After” outcomes.

Why It Works:  We already know why pictures work, but circles have power , too. They imply completeness, infiniteness, and harmony.

Tactic #3: Include Specific Success Metrics

Don’t just list who you work with; include specific success metrics that hit home what you’ve done for them.

Example: 35% New Business Growth for Boomtrain; 30% Higher Reply Rates for Dyn.

Why It Works:  Social proof drives action. It’s why we wait in lines at restaurants and put ourselves on waitlists for sold-out items.

People can only focus for eight seconds at a time. (Sadly, goldfish have one second on us.)

This means you need to cut to the chase fast.

Uber’s headlines in Slides 2-9 tailor the “After” picture to specific pain points. As a result, there’s no need to explicitly state a “Before.”

Slides 11-13 then continue touching on “Before” problems tangentially with customer quotes:

So instead of self-touting benefits, the brand steps aside to let consumers hear from their peers — something that sways 92% of consumers .

Leading questions may be banned from the courtroom, but they aren’t in the boardroom.

DealTap’s slides ask viewers to choose between two scenarios over and over. Each has an obvious winner:

Ever heard of the Focusing Effect?

It’s part of what makes us tick as humans and what makes this design move effective. We focus on one thing and then ignore the rest. Here, DealTap puts the magnifying glass on paperwork vs. automated transactions.

Easy choice.

Sure, DealTap’s platform might have complexities that rival paperwork, but we don’t think about that. We’re looking at the pile of work one the left and the simpler, single interface on the right.

Here are some other tactics to use in your own sales presentation:

Tactic #1: Tell a Story

Tell a story that flows from one slide to the next.

Example: Here’s the story DealTap tells from slides 4 to 8: “Transactions are complicated” → “Expectations on all sides” → “Too many disconnected tools” → “Slow and error prone process” → “However, there’s an opportunity.

Why It Works:   Storytelling in sales with a clear beginning and end (or in this case, a “Before” and “After”) trigger a trust hormone called Oxytocin.

Tactic #2: This vs. That

If it’s hard to separate out one “Before” and “After” vision with your product or service because you offer many dissimilar benefits, consider a “This vs. That” theme for each.

Why It Works:  It breaks up your points into simple decisions and sets you up to win emotional reactions from your audience with stock photos.

Remember how satisfying it was to play connect the dots? Forming a bigger picture out of disconnected circles.

That’s what you need to make your audience do.

Zuora tells a story by:

• Laying out the reality (the “Before” part of the Before-After-Bridge formula).
• Asking you a question that you want to answer (the “After”)
• Giving you hints to help you connect the dots
• Showing you the common thread (the “Bridge”)

You can achieve this by founding your sales presentation on your audience’s intuitions. Set them up with the closely-set “dots,” then let them make the connection.

Here are more tactical sales presentation ideas to steal for your own use:

Tactic #1: Use Logos and Testimonials

Use logos and  testimonial pull-quotes for your highest-profile customers to strengthen your sales presentation.

Example: Slides 21 to 23 include customer quotes from Schneider Electric, Financial Times, and Box.

Why It Works: It’s called  social proof . Prospects value other people’s opinions and trust reputable sources more than you.

Tactic #2: Include White Space

Pad your images with white space.

Example: Slide 17 includes two simple graphics on a white background to drive home an important concept.

Why It Works:  White space creates separation, balance, and attracts the audience’s eyes to the main focus: your image.

Tactic #3: Incorporate Hard Data

Incorporate hard data with a memorable background to make your data stand out.

Example: Slide 5 includes statistics with a backdrop that stands out. The number and exciting title (‘A Global Phenomenon’) are the main focuses of the slide.

Why It Works:  Vivid backdrops are proven to be memorable and help your audience take away important numbers or data.

Psychology tells us that seeing colors can set our mood .

The color red is proven to increase the pulse and heart rate. Beyond that, it’s associated with being active, aggressive, and outspoken. LinkedIn Sales Navigator uses red on slides to draw attention to main points:

You can use hues in your own slides to guide your audience’s emotions. Green gives peace; grey adds a sense of calm; blue breeds trust. See more here .

Tip: You can grab free photos from Creative Commons and then set them to black & white and add a colored filter on top using a (also free) tool like Canva . Here’s the sizing for your image:

Caveat: Check with your marketing team first to see if you have a specific color palette or brand guidelines to follow.

Here are some other takeaways from LinkedIn’s sales presentation:

Tactic #1: Include a CTA on Final Slide

Include one clear call-to-action on your final slide.

Example: Slide 9 has a “Learn More” CTA button.

Why It Works:  According to the Paradox of Choice , the more options you give, the less likely they are to act.

Step One : Ask marketing for your company’s style guide (color, logo, and font style).

Step Two: Answer these questions to outline the “Before → After → Bridge” formula for your sales pitch :

• What are your ICP’s pain points?
• What end picture resonates with them?
• How does your company come into play?

Step Three: Ask account management/marketing which customers you can mention in your slides (plus where to access any case studies for pull quotes).

Step Four:  Download photos from Creative Commons . Remember: Graphics > Text. Use Canva to edit on your own — free and fast.

What are the sales presentation strategies that work best for your industry and customers? Tweet us:  @Yesware .

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Create Killer Marketing Presentations (Examples & Templates)

Learn from the best marketing presentation examples how to engage your audience, persuade & reach marketing strategy goals for your business or product.

6 minute read

helped business professionals at:

Short answer

What does a marketing presentation include.

The key elements that every marketing presentation should include are:

• Introduction
• Market overview
• Product/service overview
• Marketing strategy
• Competitor analysis
• Performance metrics
• Action plan
• Projections
• Conclusion and next steps

Why most marketing presentations don't work

No one has patience for marketing presentations . And what’s the point of making a marketing presentation if no one will listen or bother to read it?

Whatever marketing presentation you’re making at the moment it’s likely full of attention-killing legacy “best practices”. Even worse, it’s drowning in a sea of noise by other presentations competing for your audience's attention.

Let me show you some marketing presentation examples that manage to avoid common presentation mistakes, and manage to stand out, grab attention, and make a persuasive case.

How to create an effective marketing presentation

Each presentation has its unique recipe for success. Whether it's a strategy, a plan, a branding project, a product pitch, or a performance analysis, they all have little details to look out for.

STRATEGY & PLAN

BRANDING & PRODUCT

PERFORMANCE ANALYSIS

Strategy & plan marketing presentation

To breathe life into your strategy and plan presentation, paint a vision of the future.

Start with a robust situational analysis, highlighting key findings about your market, competition, and audience.

Define SMART (Specific, Measurable, Achievable, Relevant, and Time-bound) marketing objectives that directly link to your strategies.

Present clear and concise strategies, directly aligned with the objectives.

Wrap up with detailed tactics and action plans, using compelling visuals to engage your audience and simplify complex information.

Branding & product presentation

When presenting on branding and product, you're essentially telling a story.

Showcase the personality, values, and unique selling proposition (USP) of your brand.

Introduce your product or service, making it tangible and valuable to your audience.

Utilize customer testimonials, case studies, or live demos to demonstrate the benefits and solve problems.

Make your audience fall in love with your brand and product to create strong brand ambassadors.

Performance analysis presentation

Performance analysis presentations are all about the numbers — but don't let that intimidate you.

Begin with an overview of campaign objectives and strategies used.

Dive into the data, highlighting key metrics and KPIs to analyze performance.

Use clean and clear charts and graphs to visually present the story of the campaign.

Showcase wins and successes, but also discuss areas for improvement as valuable learning opportunities.

Conclude with key takeaways and next steps, demonstrating transparency and setting the stage for ongoing success.

Marketing presentation examples that work

It’s time to see some examples of how marketing presentations are made in practice.

All the examples I bring you here are 100% customizable and you can use them as templates to create your own content.

These examples are modeled after engaging presentations based on our extensive data. They apply content structure and best practices we’ve seen work for high-stakes presentations.

Marketing plan & strategy

This example of a marketing plan presentation gives you a lean and effective structure to present the essence of your plan to your team members and higher-ups.

It cover everything from challenges, target audience, goals, KPIs, game plan, and budget, to milestones.

As Head of Marketing at Storydoc I use this format to launch our activity every new quarter and get everyone onboard.

Marketing plan one-pager

This example is a shorter version of the marketing plan example above. It can be used as a useful recap after presenting the plan in full face-to-face.

It can also be very effective to give decision-makers (internal or external) a quick overview of your plan without overloading them with details.

Marketing agency pitch deck

This marketing presentation example is the go-to for any creative agency or marketing services provider.

It’s a kind of company intro with the essential information about the services you provide, your strategic approach to marketing, and what makes you different.

What makes this marketing presentation so effective is the attention grabing video cover, its commitment to measured results, the case studies it presents to back up the claims, and the clear pricing offer that enables buyers to make an easy educated decision.

Marketing one-pager

We’ve seen this marketing one-pager format work well for agencies and marketing service providers. It’s the minimalistic version of the agency pitch deck I showed earlier.

It works because it gives context fast and communicates value very simply.

It tells your prospect who you are, outlines a major problem they need to address, and explains briefly how you can solve it for them and what the process is going to look like.

It finishes with the benefit the prospect can expect to gain and ends with a strong CTA last slide with a calendar app that lets prospects easily book a meeting.

Early stage marketing proposal

This marketing proposal presentation is used by many of our clients instead of the marketing agency pitch decks. It’s a more baked version, more serious if you like.

This approach works better for big clients that need a more personalized, and detailed pitch.

This example includes concrete data about the prospect’s market, and addresses specifics like the goals you propose, your marketing strategy, tracking and measurement, timeline, and budget.

Late stage marketing proposal

This marketing proposal presentation is used by many of our clients in the later stages of their sales cascade.

Notice that it is personalized to a specific prospect, and addresses them by name.

This example uses dynamic variables from your CRM to pull contact info directly into your presentation, such as the contact’s name, job title, brand colors, personal message, pricing offer, and more.

It includes all the talking items you’ve covered with your prospect which are critical for them to make their buying decision.

And most importantly, the presentation includes an e-signature box that lets the prospect seal the deal then and there.

If you want to have a cozy relationship with media and news outlets then having an attractive and well-organized media kit is pretty important.

It’s used by our clients to take control of how their company is presented in the media.

It’s a basic marketing tool that comes in handy whenever you’re working with other publishers from from newspapers, magazines, or TV, to social media or blogging influencers.

Marketing case study

This marketing case study presentation is a great addition to your prospecting and sales process.

It follows the Challenge-Solution-Results framework that proved to be the most engaging content structure based on our data.

The interactive format grabs the attention of prospects and helps keep them engaged throughout.

Storydoc lets you easily generate an animated GIF you can drop in your prospecting email to catch prospects’ eye and compel them to click the case study link.

Marketing presentation templates

Now that you’ve seen examples of great marketing presentations it’s time to dive a bit into the theory behind the reasons they work. That’s what the rest of this post will be about…

But if you’re too busy managing your marketing team or writing your marketing plan, you’re welcome to skip the theory, just grab a template, and get to work.

Trust that all the marketing presentation templates here apply every insight and tactic I cover in this guide

These templates were built based on what we’ve seen work for our clients again and again, and based on our analysis of over 100,000 reading sessions.

You don’t have to know why they work. They just do. Grab one!

Types of marketing presentations

PRODUCT MARKETING

MARKETING STRATEGY

MARKETING PLAN

MARKETING PITCH DECK

MARKETING PROPOSAL

MARKET ANALYSIS

MARKETING CAMPAIGN

Product marketing presentation

This is your stage to spotlight your product or service. Dive into unique features, benefits, and the problem it solves for your customers. Remember, it's not just about what your product is, but why it matters.

Marketing strategy presentation

The beating heart of your brand's direction, this presentation outlines your game plan to reach your audience. It covers your unique selling proposition, target market, distribution channels, and more. Think of it as your strategic compass guiding you to your business goals.

Marketing plan presentation

Detailing your tactical roadmap, this presentation is where strategy meets execution. It includes your specific marketing activities, timeline, budget, and key performance indicators. Your plan is your strategy's vehicle - fasten your seatbelts and let it drive you to success!

Marketing pitch deck

The marketing deck is a presentation used by marketing agencies, consultants, and service providers for prospecting new clients. It touches on a known problem faced by the prospects and features their services as the solution.

You can grab a customizable marketing pitch deck template here .

Marketing proposal

The marketing proposal is a presentation used at the later stage of the sales process by marketing agencies, consultants, and service providers. It includes the specifics of the services on offer, their cost, deliverables, measurement, milestones, and timelines.

Market analysis presentation

In this presentation, you dissect your market to unearth valuable insights. Understand your customer demographics, identify trends, and evaluate market size. It's your secret weapon to stay one step ahead of the competition.

Marketing campaign presentation

This presentation highlights your creative initiatives aimed at promoting your product or service. It showcases your campaign theme, messaging, promotional channels, and projected outcomes. It's your marketing storybook – captivate your audience with every page.

Marketing presentation best practices

A winning marketing presentation can make all the difference between a yawn and a standing ovation. But, how do you actually do it?

Craft that perfect blend of content, storytelling, brand message, personalization, and relevancy.. Let’s break it down.

The first 3 slides determine whether people will bounce or read on - make them count.

• Think deeply about your hook
• Use the person's name and company logo in the title
• Prioritize the information that matters most to your audience
• Be very short and to the point

Our data shows that 32% of people bounce from your deck in the first 15 seconds. But more importantly 80% of readers who cross the 3rd slide threshold will read the deck in full.

Imagine you were giving a speech and after 3 minutes a 3rd of the audience just stood up and left the hall. That would feel horrible, wouldn’t it? So why do this to your decks?

What you can do is write a relevant, personalized, and intriguing hook, and place it on slides 1-3 of your deck.

• Make the audience understand that you’re writing FOR THEM , about THEIR NEEDS, but also that you have something amazing up your sleeve.
• A little known trick to get attention is to tell them how long reading your deck will take. Time is their currency, you wouldn’t ask a client for “money” without tellig them how much, would you?
• You should also have a strong visual hook . Use a video, animate d, or interactive cover slide. Make it so they can’t look away.

Here's an example of a video cover that acts as a visual hook:

2. Storytelling

Every great marketing presentation is a story with a beginning, middle, and end.

Hook your audience with a compelling introduction, then build intrigue as you progress, and finish with a memorable conclusion. Ensure your story has a human element — this emotional connection can turn listeners into advocates.

Here’s our recommended storyline structure:

3. Brand messaging

Consistency is key in brand messaging. Your presentation should reflect your brand's voice, values, and visual identity at every turn.

This not only enhances recognition but also builds trust. Remember, a strong brand doesn't just sell a product or service, it sells an experience.

You can do this by pulling your brand colors from the brandbook:

4. Personalization

Make your audience feel special with personalization. Address them by name, incorporate their company logo, or include a heartfelt personal message. Tailor your call-to-action to resonate with them on a personal level.

Our data shows that presentations with personalized notes are 68% more likely to be read in full compared to general presentations.

More impressively, personalized content led to a 41% increase in average reading time , and presentations customized for a specific prospect were shared internally 2.3x more often.

So, sprinkle in that personal touch, and watch engagement explode!

5. Relevancy

Address your target audience's pain points in your value proposition and content. Show them you understand their challenges and you have the solution they've been looking for.

When your audience sees themselves in your presentation, they're more likely to see the value in what you're offering.

6. Interactivity

Including interactive slides in your presentation increases engagement.

Our data shows that presentations with tabs to click through, live data calculators, sliders with case studies, or customer testimonials were scrolled to the bottom 41% more often, leading to a 21% longer average reading time.

• Integrate interactive features like videos, tabs, live graphs and charts, calculators, or sliders
• Use video and animations to illustrate complex ideas
• Avoid text-heavy slides
• Test user interactivity to ensure all the features work

I lead Storydoc's team of marketing gentlemen and women dedicated to eradicating Death-by-PowerPoint wherever it lurks. Our mission is to enable decision-making by removing the affliction of bad content from the inboxes of businesses and individuals worldwide.

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Blog Business 12 Marketing Presentation Examples for You

12 Marketing Presentation Examples for You

Written by: Danesh Ramuthi Nov 29, 2023

Crafting an effective marketing presentation is essential in today’s competitive business landscape. A marketing presentation, fundamentally, is a dynamic communication tool utilized by businesses to present their marketing ideas, strategies, goals and achievements to a specific target audience.

Typically, this involves presenting a marketing plan, showcasing marketing campaign initiatives, or highlighting the success of a marketing strategy through engaging stories and compelling data.

Well, if you are wondering how you can create your own marketing presentation then worry not.

With Venngage presentation maker and their customizable marketing presentation templates , you can take these ideas and mold them into your own successful business narrative. These professionally designed presentation templates are visually appealing and easy to use, ensuring that your marketing presentations not only inform but also engage your audience. 

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12 marketing presentation example

How to create an effective marketing presentation.

• How to present a marketing plan
• Wrapping up 

In business communication, marketing presentations stand out as a pivotal means of sharing ideas and strategies. A prime example of a marketing presentation vividly demonstrates how to effectively communicate a company’s marketing strategy, objectives and achievements.

Let’s look at a few examples of marketing presentations and how they can cater to different scenarios.  

Marketing strategy presentation example

A stellar marketing strategy presentation example showcases the intricate planning and execution of a company’s marketing efforts. It begins by defining the target market and the unique challenges it presents. The presentation then outlines the key marketing objectives and the strategies devised to meet them.

Emphasizing on the unique selling point of the product or service, it weaves an engaging story that resonates with the potential customers. The use of real-life examples and data-driven results adds credibility and helps in presenting a compelling case.

They also highlight how to effectively use marketing channels and digital tools to maximize reach and impact.

The key takeaway from such a presentation is not just the strategy itself, but how it is communicated to ensure the audience understands and remembers the key messages, aligning with the overall business goals.

Marketing plan presentation example

A marketing plan presentation example is a comprehensive deck that outlines a company’s roadmap for marketing success.

It starts with an analysis of the current market conditions, identifying potential customers, and discussing contemporary trends.

The presentation then delves into the specifics of the marketing plan, detailing the marketing channels to be used, the marketing budget and the timeline for implementation. It provides insights into the unique value proposition of the product or service and how it will be communicated to the target audience.

The use of powerful visual elements and bullet points helps in presenting complex information in an easily digestible format. This type of presentation also often includes a timeline slide to give the audience a clear sense of the plan’s progression.

The objective is to present a clear, actionable plan that aligns with the company’s overall business goals and to persuade the audience of its potential success.

Digital marketing presentation example

In a digital marketing presentation example, the focus shifts to how digital channels can be leveraged to achieve marketing objectives.

This presentation type is visually appealing and uses design elements that resonate with digital trends. It begins by outlining the digital marketing strategy, including SEO, social media, email marketing and content marketing.

The presentation shows how these digital channels can be utilized to reach a broader audience, create awareness and drive engagement. It includes real-life examples of successful digital marketing campaigns, highlighting key takeaways and the impact on business growth. The presentation also discusses the importance of analyzing data to refine marketing efforts continually.

A digital marketing presentation is an engaging and informative tool, providing key insights into how digital channels can be effectively utilized for a successful marketing campaign.

It leaves the audience with a clear understanding of the digital marketing landscape and the company’s approach to harnessing its potential.

Social media marketing presentation example

A social media marketing presentation example focuses on illustrating a company’s strategy for leveraging social media platforms to enhance its marketing efforts. Usually, this type of presentation begins by highlighting the importance of social media in contemporary marketing and how it can be a powerful tool to reach potential customers and create engagement.

It showcases the specific social media channels the company plans to use, tailored to the target audience and the unique selling points of the product or service. The presentation further delves into content strategy, including the types of posts, frequency and engagement tactics.

Real-life examples of successful social media campaigns are often included to provide inspiration and demonstrate practical applications.

Key performance indicators and methods for measuring the success of social media efforts are also discussed, emphasizing the need for data-driven strategies.

Marketing campaign presentation example

A marketing campaign presentation example is a detailed display of a company’s planned or executed marketing campaign. It starts by setting the scene with the campaign’s background, objectives and target market.

The presentation then unfolds the campaign’s key message and the unique value proposition it offers to the target audience. It outlines the various marketing channels and tactics used, such as digital advertising, press releases or influencer collaborations, providing a comprehensive view of the campaign’s approach.

The use of engaging stories and visual elements , like graphics and videos, makes the presentation both captivating and memorable. This example also includes a section on the budget and resources allocated for the campaign, offering a realistic view of the campaign’s scope.

Key takeaways and predicted outcomes, based on market analysis or previous campaigns, are highlighted to give the audience an understanding of the expected impact and success metrics of the campaign.

Creating an effective marketing presentation involves a series of well-thought-out steps to ensure that your message resonates with your audience. Here’s a step-by-step guide:

• Seize your audience’s attention : Begin your presentation by addressing the audience’s main concerns or pain points. Ask dramatic, thought-provoking questions to ignite emotions and engage your audience from the start​​.
• Promise something and deliver it : Make clear promises about what your presentation will deliver. This could be solutions to problems, new insights or actionable strategies. Ensure that you fulfill these promises throughout your presentation​​.
• Tell an engaging story backed by data : Use storytelling to make your content relatable and personal. Introduce real-life examples or scenarios and support them with solid data to add credibility​​.
• Have less slide content rather than more : Avoid overloading your slides with text. Keep content concise and support your speech with key points, visuals and high-quality images. Using multiple slides with relevant images can help maintain audience attention​​.
• Use humor wisely : Lighten the mood by incorporating appropriate humor through witty wordplay, GIFs or memes, ensuring it’s relevant and not distracting​​.
• Conclude with a clear call to action (CTA) : At the end of your presentation, reiterate the key points and instruct your audience on the next steps or actions they should take. This could involve asking questions, applying the information provided, or engaging in further discussion​​.

Read Also: 12 Best Presentation Software for 2023

How to present a marketing plan?

Presenting a marketing plan effectively is a key step in communicating your strategies and aligning your team towards common goals. Here’s a comprehensive guide to crafting an effective marketing plan presentation:

• Executive summary : Begin with a concise overview of the marketing plan, highlighting key objectives, target market and strategies​​.
• Market analysis : Present detailed market analysis including size, trends, customer segments and competitive landscape, supported by data and research​​.
• Marketing objectives : State clear, SMART marketing objectives, aligning them with overall business goals​​.
• Target market and buyer persona : Describe target market segments and buyer personas, detailing demographic, psychographic and behavioral characteristics​​.
• Competitive analysis : Analyze main competitors, their strengths, weaknesses, market share and key differentiators​​.
• Marketing strategies : Outline key marketing strategies for product positioning, pricing, distribution, promotion and branding​​.
• Action plan and timeline : Present a detailed action plan with specific tactics, activities and timelines​​.
• Budget and resource allocation : Provide an overview of the marketing budget and its allocation across various activities​​.
• Performance measurement and KPI : Highlight key performance indicators to measure the success of the marketing plan​​.
• Conclusion and next steps : Summarize main points, key takeaways and outline next steps in the implementation process​

Related: 8 Types of Presentations You Should Know [+Examples & Tips]

Wrapping up

I hope you’ve gained valuable insights and inspiration from this article to elevate your own marketing efforts. From the intricacies of a marketing strategy presentation to the creative approaches in digital and social media marketing, each example serves not just as a guide, but as a springboard for your own innovative ideas.

The steps to creating an effective marketing presentation and presenting a marketing plan underscore the importance of structure, storytelling and audience engagement. These are your tools to transform data and strategies into compelling narratives that resonate with your audience.

Use these examples, tips and tools to create presentations that effectively showcase your marketing ideas and strategies. Let your presentations be the window through which stakeholders view your vision and commitment to excellence.

As you step forward to apply these learnings, remember the power of professional and visually appealing presentations.

Venngage presentation maker and their customizable marketing presentation templates offer a variety of options to suit your unique marketing needs. These tools are designed to help you craft presentations that are not only informative but also aesthetically engaging, ensuring your message is both seen and remembered.

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The future of digital technologies in marketing: A conceptual framework and an overview

• Published: 24 October 2022
• Volume 50 , pages 1125–1134, ( 2022 )

Cite this article

• Kirk Plangger 1 ,
• Dhruv Grewal 2 , 3 ,
• Ko de Ruyter 1 &
• Catherine Tucker 4  

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Digital technologies are key to achieving competitive advantage across marketing and retailing contexts. At the same time, marketing managers are confronted with a variety of challenges surrounding the strategic use of these technologies and the need to re-think their digital strategies. Importantly, managers need to develop a deeper understanding of consumer attitudes towards and engagement with (or lack thereof) digital technologies. Marketing strategists can benefit from academic marketing’s thought leadership to learn how they can transform these challenges into strategic opportunities for competitive advantage. This can lead to technological innovations that create customer, firm, and societal value. Some of these benefits are described in the articles that make up this special issue. We propose a framework that focuses on the role of strategic resources used by managers to develop and deliver on the promise of digital technologies. Then, we report insights from 16 boardroom interviews with senior marketing managers resulting in three broad themes: decentralized marketing, metamodern customer experiences, and marketing mechanization. We close with a research agenda to motivate additional thought-leading research in this fast-growing area.

Avoid common mistakes on your manuscript.

As digital technologies emerge and develop, they are essential to strategic marketing effectiveness in terms of grabbing customers’ attention, securing patronage, and ultimately, loyalty. While these technologies hold the promise of providing substantial value in terms of engaging customers with brand messaging and offerings, they have set a high bar for delivering on this promise in the face of substantial investment costs. Firms leverage digital technologies to differentiate themselves from competitors and to improve their operational efficiency (Bonetti et al., 2022 ). Such pressing strategic imperatives have driven continually increasing global investments in artificial intelligence (AI), expected to increase more than 1250% from 2020 to 2028 reaching an estimated $641 billion in spending (Georgiadis, 2022 ). In this rapidly changing landscape of technology-driven marketing innovation, firms have new options for creating brand value for themselves, as is readily apparent in the growth of organizations such as Amazon, Microsoft, Apple, Alphabet, Tesla, and Tencent. At the same time, there is increased awareness that businesses must consider carefully how customers and society might be affected by the adoption of digital technologies and how value can best be generated for customers and other shareholders.

Recent research highlights the growing importance of digital technology for marketing (Grewal et al., 2020 ) and retailing (Grewal et al. 2017 ). A critical area of inquiry pertains to ensuring an effective understanding of how consumers respond to new technologies, such as robots, chatbots, and other Artificial Intelligence (AI) driven applications (Davenport et al., 2020 ). For example, despite the benefits they can provide, robots that appear too human-like can evoke a sense of eeriness (often referred to as the Uncanny Valley phenomenon) and potentially alienate consumers (Mende et al., 2019 ). To avoid such undesirable and unintended consequences, deployment of new technologies requires careful consideration, planning and training of users (e.g., frontline employees), and an understanding of how a technological push should be balanced against a customer pull (Keeling et al., 2019 ).

Crucially, efforts along these lines should reflect the pathways through which digital technologies create customer value. For example, online retailers (e.g., Wayfair, Amazon) aim to establish digital customer experiences that are on par with, or even better than, their physical counterparts. They also might leverage digital technologies to enhance customer experiences (Hilken et al., 2020 ) or customer engagement (Heller et al., 2021 ), while mitigating privacy concerns (Okazaki et al., 2020 ; Bleier et al., 2020 ). Digital technologies can also create and influence value by enabling managers to access underserved markets (De Ruyter et al., 2021 ).

The contributions included in this special issue address some of these critical notions. We received 51 submissions, which in turn benefited from the guidance of a great set of reviewers, as acknowledged in the Appendix. As we detail in Table  1 , the ten articles in this thought leading special issue range in the nature of their contributions and empirical approaches, including interviews, field and online experiments, surveys, and secondary data analysis methods. These articles explore different emerging technologies including various applications of AI, Internet of Things (IoT), voice versus typed search modalities, virtual agents, Natural Language Processing (NLP), and combinations of digital technologies. They also address different strategic resources, such as design, the ability to change AI features, software development, data storage and sharing, and marketing assets. Finally, they investigate a range of relevant outcomes, such as attitudes, purchase intentions, brand value, and firm performance.

By building on these diverse contributions, we propose an overarching framework of how strategic resources can be transformed into value for customers, firms, and society. We contextualize this framework building on insights derived from 16 interviews with marketing executives and senior managers, through which we identify some common themes regarding future applications of digital technology in marketing. Combining these insights, we construct a research agenda for continued investigation of emerging digital technologies in marketing.

Strategic marketing imperatives for emerging digital technologies

Firms that frequently experiment with, and adopt, emerging digital technologies can lead their industries, because they foster innovations related to the customer experience but also to their design, production, promotion, and delivery efforts (Grewal et al., 2020 ). For example, Amazon constantly experiments with technology, from robots in the warehouses to drones as delivery mechanisms, which help it gain and maintain its strategic edge. The pandemic has intensified the effects of such innovative uses of emerging digital technologies as customers have sought to limit their physical contact and adjusted their purchase behaviors (Grewal et al., 2021 ). This change in behavior benefited organizations that applied new ways of using technologies such as UberEats and Instacart that provide food deliveries to people’s homes. Moreover, in addition to opening fully automated stores such as AmazonGo, Amazon added quicker grocery delivery from Amazon Fresh and Whole Foods. As these examples and the contributions to this thought leadership special issue show, organizations use strategic resources to develop and deploy relevant digital technologies to achieve strategic outcomes for their customers, firms, and society, as depicted in Fig.  1 . The framework also highlights the importance of AI and algorithmic bias as important boundary conditions that may mitigate investments in digital technologies and their returns in terms of strategic outcomes.

Digital technology–enabling strategic outcomes

Managers that embrace emerging digital technologies must anticipate their impacts on purchase journeys, customer perceptions, and service delivery. With their focus on purchase journeys, Schweidel et al. ( 2022 ) find that the strength of customer–firm relationships largely determines customers’ willingness to transmit digital signals that enable personalized marketing. The present an interesting framework to highlight the effects of consumer signals, organizational decisions, and consumer reactions at the pre-purchase stage, the purchase stage, and post-purchase stage.

The modality that customers use to interact with digital technologies also affects their behavior; as King et al. ( 2022 ) report, typed (versus vocal) interactions with a search page enhances people’s purchase intentions and behaviors. They suggest (and demonstrate) that typing your search query likes puts a customer in a more deliberative mindset, and this is likely to influence their customer journey, and ultimate purchase behaviors. For voice search features, their findings suggest the importance of action-oriented communication. Recent research has highlighted the importance of dynamic communications (e.g., Farace et al., 2020 ; Roggeveen et al., 2015 ; Villarroel et al. 2019 ), however, such data sharing through technology also can raise concerns about privacy and security. Firms thus must exhibit caution when deploying emerging digital technologies, because tensions could surface related to customers’ privacy preferences during their purchase journey. Interactions with the firm that rely on such technologies could result in strained relationships (Quach et al., 2022 ).

Even outside their purchase journeys, customers may perceive brands differently if they use emerging technologies. Among luxury brands, Xu and Mehta ( 2022 ) find that customers perceive hedonic products (e.g., handbags) as less attractive if they feature AI-based designs, due to the diminished emotional value of these products. However, this negative effect of AI-based product design appears to disappear for functional products (e.g., luxury automobiles).

Similarly, service interactions facilitated by emerging digital technologies may provide convenience benefits but also produce negative outcomes in some contexts. Uysal et al. ( 2022 ) investigate how anthropomorphic virtual agents may evoke heightened privacy concerns and diminished well-being. They assess the effects of different intervention strategies: increasing the awareness of the problem, improving knowledge of problem resolution methods, and implementing solutions. The taking-action intervention strategy was the most successful in alleviation negative identify threat effects.

Liu-Thompkins et al. ( 2022 ) identify situations in which artificial empathy in automated customer–firm interactions are desirable, even as they acknowledge that some applications of artificial empathy could harm these relations. Their study provides evidence that an AI providing greater artificial empathy results in improved customer experiences and outcomes.

Enhancing value creation using artificial intelligence

Across industries, many firms invest heavily in AI applications (Bonetti et al., 2022 ; Grewal et al., 2021 ; Davenport et al., 2020 ), and by doing so these firms can increase the effectiveness of other marketing investments. For example, Mishra et al. ( 2022 ) demonstrate that AI-focused firms are more profitable, with greater operating efficiency and better returns on marketing investments. At the same time, they find that firms with an AI focus reduced advertising expenditure.

Bahmani et al. ( 2022 ) focus on organizations’ investments on voice assistant devices, such as Amazon’s Alexa. They highlight how announcements of various capabilities in their devices can influence firm value. Specifically, informational capabilities had a positive effect on the influence of announcement on firm value, while object-control capabilities did not have a significant effect. Interestingly, transactional capabilities had a negative moderating effect. Thus, while voice assistant capabilities have differential effects at the firm valuation level, it would be equally important to understand their effects at the customer level. Additionally, the use of AI voice assistant device features can be used by customers as signals of intelligence and artificiality (more machine-like), and in turn influence their evaluations (Guha et al., 2022 ).

Shankar and Parsana ( 2022 ) unpack how AI-powered natural language processing can help firms analyze unstructured data and uncover consumer sentiment and behaviors, which leads to better brand positioning, more innovative product developments, expanded competitive advantages, and more agile marketing communications. They provide a comprehensive review of Natural Language Processing (NLP) models, and with the help of two datasets (product announcement and news articles), highlight the advantages and disadvantages of different models, and when certain models may be better suited.

According to Padigar et al. ( 2022 ), AI investments strengthen the power of the marketing department and improve investors’ responses to new product developments. In short, AI has the potential to enhance the value created by marketing strategies and investments in emerging digital technologies. Using an event study of announcements from S&P500 organizations, they highlight that the market power – investor response relationship is enhanced when AI announcements include information that the innovation is more complex, externally sourced, or pertains to later innovation stages.

Ethical implications and mitigating algorithmic bias

Although emerging digital technologies such as artificial intelligence and machine learning can enhance predictions, some potential roadblocks exist that may hinder their benefits for society. As is true of any economic innovation, efficiency increases could come at the expense of equity. For example, AI and the algorithms on which it depends might reinforce existing forms of inequality (Davenport et al., 2020 ) or may promote information compression (Watson et al., 2022 ) resulting in non-optimal societal outcomes. Furthermore, three potential sources of bias have been speculated about in prior literature (Cowgill & Tucker, 2020 ). First, the lack of diversity in programming communities may be reflected in how algorithms are written and deployed. Second, algorithms may be trained with data sets that themselves reflect existing biases. For example, if voice recognition software lacks data related to African-American dialects, due to existing digital exclusion, then future generations of the software will continue to be less and less effective for an already excluded segment of the population. Third, algorithms that involve real-time data processing might pick up on biased individual actions. If a human resources department historically defined its selection criteria to seek out students from undergraduate institutions that are not inclusive, this bias may be learned and reinforced by the algorithm.

Many of these concerns about algorithmic bias and algorithmic exclusion pertain to algorithms used to inform hiring, credit, education, and judicial proceedings. However, there are reasons to be concerned in more traditional areas of marketing too. For example, Lambrecht and Tucker ( 2019 ) show that, in trying to maximize cost effectiveness, an advertising algorithm might limit advertisements encouraging STEM (Science, Technology, Engineering, and Math) careers to female candidates, because accessing women is relatively more expensive than accessing men. Marketers must be aware of such detrimental potentials and the risk of outcomes that contradict the companies’ values, even if the nature or intended purpose of the AI or machine learning seems innocuous.

Insights from the boardroom on digital technology trends in marketing

This special issue presents research insights into how digital technologies can affect marketing strategies and customers. To corroborate research findings and assess the potential impact of the issues identified by marketing scholars, we gathered insights on the perspectives of senior marketing practitioners on the future of digital technologies in marketing. We conducted 16 interviews with marketing leaders from a variety of industries (see Table  2 ). With informed consent and detailed introductions, we explored how digital technologies feature in these executives’ marketing practice, then probed some specific potential applications of technologies, including AI, extended realities, the Metaverse, robotics, virtual agents, blockchain, the Internet of Things, and synthetic content.

Each interview lasted approximately 30 min and was transcribed, to facilitate coding by the author team. We inductively analyzed the transcripts in four steps: (1) open coding of five transcripts, (2) creation of core categories that define emergent general themes; (3) refinement of definitions and relationships among core categories, and (4) hermeneutic interpretation of the findings (Arnold & Fischer, 1994 ). The informants varied in their specific views on applications of digital technologies to their own future practices, but three common themes emerged: decentralized marketing, metamodern customer experiences, and marketing automation. We detail these themes next.

• Decentralized marketing

Whereas Web 2.0 technologies forced firms and their brand managers to give up some power to customers and other stakeholders (Thomaz et al., 2020 ), Web 3.0 technologies such as blockchains appear likely to usher in an era of what we can call decentralized marketing . More democratized brands will center on sustainability, provenance assurance, privacy and security protection, and innovative digital products. This push is evident in Adam’s comments:

The approach with Web 3.0 is more and more decentralization, because I think it’s inevitable for marketing to be more decentralized and distributed, and more democratic in a sense. The way that we do marketing needs to be welcoming of feedback of the community. We talk a lot about community in Web 3.0, but that community is customers. This is the difference in approach. What’s the best way for brands to engage customers when customers are already improving the brand and selecting their brand? How much more customer engagement can brands want or expect?

As firms and managers are forced to rethink how, when, and why they engage with customers, Web 3.0 technologies offer a wide array of information sharing options. The fashion brand Alexander McQueen’s MCQ line embeds near-field communication (NFC) chips in garments, through which both customers and supply chain partners can verify their ecological and social sustainability production credentials and assure their provenance by tracking the contributions of each supply chain partner (So, 2020 ). This added brand transparency not only informs customers about the sustainability of their favorite brands but also incentivizes those brands to clean up their manufacturing processes and supply chains (Montecchi et al., 2021 ).

Beyond offering more information to, and engagement with, consumers, decentralized marketing aids firms in protecting customers’ privacy and securing existing information. Gregory acknowledges this benefit, saying:

Recent initiatives done by some of the world’s leading marketing tech platforms, such as Google or Meta, are looking to retain anonymity but still enable marketers a certain level of granularity to select customers based upon a broad index of interests and attributes. From an advertising perspective, we’re not just spraying and praying, but we have targeted approach that respects privacy. This is still developing, month by month, year by year, as it gradually becomes part of the digital marketing ecosystem.

Moreover, some firms have implemented privacy-centered brand positioning and have new strategies for their uses of customer data, as Edward explains:

The new iPhone TV spot where there’s an auction house and the audience bidding for some young lady’s data, like her phone contacts. Her data is disappearing in puffs as they’re bidding. This ad is showing the brand giving back control to the consumer, because they realize now that the genie’s out the bottle. Consumers are now aware how valuable their data are, and how all these kind of internet services haven’t been for free. They’ve been trading on our personal data. We’re seeing a rise of startups now that are gaining traction and are going to reclaim that data and actually allow consumers to monetize it.

Privacy threats are not likely to disappear, but firms can position themselves as protecting customer data, because they embrace tamper-evident Web 3.0 technologies that provide customers with both assurances and value.

The Web 3.0 technologies that enable decentralized marketing also provides new foundations for exciting digital offerings. For example, non-fungible tokens (NFTs) allow for a range of digital products to come to market, secured by blockchain ledgers that establish them as original and unique. Many NFTs can be classified as digital art, often based on novel collaborations between leading brands and artists that produce digital products such as Nike’s Cryptokicks or Ardberg’s Fon Fhòid Scottish whisky. As firms innovate and experiment with the use of digital products, in the metaverse or as a digital twin, new business models, customer value considerations, and exchange systems are likely to emerge.

• Metamodern customer experiences

Advances in alternative reality technologies—augmented (AR), virtual (VR), and extended (XR) combined with recent innovations in the metaverse, provide grounds for what we call metamodern customer experiences , or hyper-realistic immersive brand narratives that account for customer diversity. Footnote 1 Reflecting on the future of marketing as it pertains to these technologies, Brittney reports:

Many of the very big fashion brands like Burberry or Gucci, et cetera, are trying to figure out new ways to spend their marketing money. There’re only so many ads you can buy. There are only so many millions of pounds you can put behind celebrity campaigns. So, they are tactically turning to new platforms like games to activate customers from Roblox to Fortnight to maybe building worlds of their own within epic games on the unreal engine. They’re looking at VR and AR experiences where they can bridge that gap between physical and digital. Quite a lot of the bigger brands are trying to toy with the idea of selling digital products to people. This kind of marketing mix is much broader than it’s kind of been in the past. Brands feel like they have to be in multiple places at once, but from a technology perspective, I think the most exciting things are probably VR and AR, as they can bridge the digital and the real worlds. It’s quite exciting to really use technology creatively in a new way to excite consumers.

Moreover, alternative reality technologies can make impossible notions possible, by stretching the abilities of marketing across space and time, as Fred claims:

Some of the more experiential technologies like VR can really help people experience [a place] from the comfort of their home regardless of distance. You could even design a virtual experience with AR or VR that places people in the suffragette movement where you could ask them questions. It could be really creative with these things.

Thus, marketers have the ability to connect and engage with consumers using malleable realities created by technologies, which not only match consumers’ preferences but also delight and thrill them.

When alternative reality technologies enable marketers to design customer experiences across different realities, they also can produce an omni-reality, in which the basic brand identity and message remains the same, but the delivery mode to consumers changes with the context. However, Brittney cautions marketers about the need to maintain brand authenticity:

One of the biggest challenges with the metaverse world is that you can’t just go in there and be [Brand] within a metaverse because the audience that you are speaking to behave in a very different way than probably what you’re used to. So how do you bring them on board? How do they feel like they’re a part of that experience? They’re very, very critical about things that don’t feel authentic to that environment. The credentials or the fundamentals of how that world works are extremely important. It’s being authentic to you as a brand, what you stand for, and then it’s also being authentic to your audience and what they expect from you within certain environments.

Marketers also need to be cognizant of negative outcomes of customer interactions, online and offline, as they relate to the creation of metamodern customer experiences, according to Darlene:

All these social issues that we are dealing with offline in the real world haven’t really been addressed. We’re kind of recreating the same model in these new spaces, which I think is not great. It would be really nice to invite marketers to make these spaces more inclusive to make sure that whatever is being built has a brighter future for more people.

The possibilities for creating metamodern customer experiences seems bright and boundless, but marketers still have an ethical and professional imperative to establish them in ways that improve the accessibility of the experiences.

• Marketing mechanization

Although marketing managers have used complicated metrics for decades, marketing mechanization relies on machine learning and AI to go beyond simple count metrics to assess, evaluate, and forecast customer behavior, while also automatically adjusting marketing strategies and customer service delivery. The promise of marketing mechanization is evident in these views expressed by two informants:

Machine learning and AI can help quantify and qualify the massive data you get from the human experience or the human condition, and kind of group those in a manner that makes it a little bit more digestible. So, it can give guidance. It can help shape the best result or a desired result. It can help guide us to a desired result. (Jeff) There’s a lot of tools that would allow you to upload an image, or let’s say like an entire webpage, and the AI will be able to predict where the human gaze would go in each moment. The AI can understand … are incredible and open up a world of possibilities…. I think in the future will be more about automation, but we’ll still require some kind of human involvement. (Darlene)

Both these informants see the potential of advanced analytics, in terms of generating substantial value, yet they also point out the need for contributions from (human) marketing managers. AI and advancements in machine learning can help employees and technology better collaborate (i.e., the Fifth Industrial Revolution) in serving customers (Noble et al., 2022 ). These managers highlight how AI and latest advancements in digital technologies allow them to be able to focus on more valuable and productive aspects of their job:

The design process used to be very slow. AI and machine learning alone is helping to speed these processes up quite a bit. They’re speeding up the output processes way faster. That’s allowing us just to be creative way faster, instead of waiting six to eight hours to come back and be creative again. (Luke) I personally think that AI will allow marketers to become more creative because it will remove some of the more menial tasks that a lot of us are doing today, and probably shouldn’t have to do. So, that will free up more time for us to be creative and strategic. (Olivia)

Thus, marketing mechanization can help to efficiently redeploy marketing human resources in more meaningful and productive ways because menial tasks get taken over by automated computer resources. However, these mechanized tools also could become vehicles for further inequalities across the globe. As Peter realizes, “technology can be a privilege like how people experience technology in the more industrialized nations versus people in third world countries.” Therefore, despite the great promise of automatic marketing strategies, firms and managers adopting marketing mechanization should consider the risks as well.

A marketing practitioner-informed research agenda for the future of digital technologies

It is an exciting time to be a marketer. Many applications of digital technologies, which seemed like science fiction just a few years ago, are being implemented in practice by managers in diverse industries. Marketing scholarship has a lot to offer in providing guidance and insights as to how investments in digital technologies can contribute and create value for customers, firms, and society. By combining insights from the marketing literature (including the contributions in this special issue) and from the boardroom, we propose a research agenda, in the hope of inspiring continued new research into the themes of decentralized marketing, metamodern customer experiences, and what is emerging as marketing mechanization (Table  3 ). We identify a wide array of relevant questions to enhance value generation while warranting ethical robustness.

Beyond these detailed questions and issues and based on our experience of closely engaging with the author and review teams and interviewing senior marketing leaders, we have learned that value capture from digital transformation depends largely on innovative differentiation on customer engagement. Rather than relying on cost-efficiencies and incremental product and service improvements, return on investment can be expected when firms rely on bolder digital strategies that focus on creating unique and personal experiences that engage customers on all levels (i.e., emotionally, cognitively, and behaviorally). Customer engagement requires context specific adaption and often proprietary development of digital technologies, as organizations cannot rely on one-size-fits-all, off the shelf solutions. Finally, successful value capture depends on a willingness to invest in hiring and developing marketing executives and customer-facing employees who are both tech- and ethos-savvy to deliver on the value promise of digital technologies in a manner that is in sync with the values of stakeholders and society.

For context, metamodernism theory is a higher-order synthesis of scientific rational modernism and critical post-modernism that offers integrated and constructive perspectives, narratives, and work (see Storm 2021 ).

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Acknowledgements

We thank the very busy informants for giving their time to provide us with insights into the future of digital technologies in marketing. We thank John Hulland and Mark Houston for their support and advice, as well as the special issue reviewers. We also congratulate the special issue contributors who submitted their work, endured several challenging years, and persevered through the review process to achieve publication.

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Kirk Plangger & Ko de Ruyter

Marketing Division, Babson College, Babson, USA

Dhruv Grewal

Fractional, University of Bath, Bath, UK

MIT Sloan School of Management, Massachusetts Institute of Technology, Cambridge, USA

Catherine Tucker

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Appendix: List of reviewers

We appreciate the timely and constructive feedback provided by all the reviewers of manuscripts submitted to this special issue. The reviewers are listed next:

Abhijit Guha

Adam Nguyen

Aimee Dinnin Huff

Amalesh Sharma

Amir Grinstein

Anabela Reis

Angeline Close Scheinbaum

Anouk de Regt

Aric Rindfleisch

Ashley Goreczny

Barry Babin

Benedict G C Dellaert

Billur Akdeniz

Brad D. Carlson

Brent McFerran

Carl-Philip Ahlbom

Catherine Cole

Charlotte Mason

Cheryl Nakata

Christian Homburg

Colin Campbell

Cristel Antonia Russell

Debbie Isobel Keeling

Dinesh Gauri

Elisa B. Schweiger

Elizabeth Howlett

Felipe Thomaz

Francesca Bonetti

Francisco Villarroel Ordenes

Francois Anthony Carrillat

Grish Mallapragada

Haiming Hang

Hope Jensen Schau

Ingrid M. Martin

James Mourey

Janet Y. Murray

Japdip Singh

Jonas Heller

Jonlee Andrews

Julie Guidry Moulard

Kathrynn Pounders

Kelly D. Martin

Kimberly Whitler

Kiran Pedada

Maik Hammerschmidt

Manish Kacker

Marisabel Romero Lopez

Marius C. Claudy

Markus Blut

Martin Eisend

Matteo Montecchi

Michael Barone

Michael Etter

Michael Haenlein

Michael Tsiros

Mickey Belch

Neeraj Bharadwaj

Oliver Rutz

Peter Verhoef

Praveen Kopalle

Rajkumar Venkatesan

Ralitza Nikolaeva

Rama Kumari Jayanti

Richard A. Gooner

Rosanna Garcia

Sajeev Varki

Sara Rosengren

Scott Koslow

Shuba Srinivasan

Sonke Albers

Stacey Robsinson

Stefan Hoffmann

Stefan Wuytzs

Steffan Jahn

Stephan Vargo

Sujay Dutta

T. Bettina Cornwell

Tamuka Ghoshal

Unnati Narang

Vamsi Kanuri

Venkatesh Shankar

Wei-Lun Chang

Yany Gregoire

Yinlong Zhang

Zachary Arens

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Plangger, K., Grewal, D., de Ruyter, K. et al. The future of digital technologies in marketing: A conceptual framework and an overview. J. of the Acad. Mark. Sci. 50 , 1125–1134 (2022). https://doi.org/10.1007/s11747-022-00906-2

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Published : 24 October 2022

Issue Date : November 2022

DOI : https://doi.org/10.1007/s11747-022-00906-2

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[Updated 2023] Top 15 MoSCoW Method Templates to Prioritize Project Requirements

Kritika Saini

Alistair Cockburn said, "The MoSCoW method enables teams to separate the must-haves from the nice-to-haves, ensuring efficient delivery of valuable features."

MoSCoW Method templates help in prioritizing project requirements. They offer a structured approach to ensure efficient resource allocation to focus on essential deliverables. These PPT Templates sort requirements as Must-Have, Should-Have, Could-Have, and Won't-Have, enabling project teams to prioritize tasks based on their importance and urgency. 

• Must-Haves: These requirements are critical and necessary for the project's success. They represent essential features or deliverables that must be included in the final product or solution.
• Should-Haves: These requirements are essential but not critical for immediate implementation. They are prioritized after Must-Have requirements and represent features significantly enhancing the project's value.
• Could-Haves: These requirements are desirable but not essential. They represent additional features or enhancements that can be considered if time and resources allow. They are usually prioritized lower than Must-Have and Should-Have requirements.
• Won't-Haves: These requirements are explicitly excluded from the project's scope. They are deemed non-critical or non-essential and will not be considered for implementation.

These templates allow teams to communicate project priorities effectively, make informed decisions, and align stakeholders' expectations. The MoSCoW Method templates serve as valuable tools to streamline project management, optimize resource utilization, and achieve successful project outcomes by prioritizing project requirements effectively.

The Presets can be adjusted as priorities evolve, ensuring that resources are directed toward the most important and relevant requirements. By visually presenting the prioritization of needs, the templates foster shared understanding and consensus on project priorities among project stakeholders.

The combined set visually represents the prioritization process, ensuring that customer needs and satisfaction are effectively addressed. These editable pre-sets save time and resources by providing a predefined framework to consider priorities. Instead of starting from scratch, MoSCoW methods streamlines the process and make faster, well-informed decisions. 

Check out the list of our 15 MoSCoW Methods templates to prioritize project requirements.

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The PowerPoint Preset adds structure, clarity, and strategic value, making the presentation more impactful and empowering stakeholders to make informed decisions based on priority levels. It highlights the Must Haves, Should Haves, Could Haves, Won't and Would- Haves. Seize the opportunity to harness its complete advantages by downloading it immediately.

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The premium Slide emphasizes the company name, address, contact details, MoSCoW prioritization chart, enlisting task items, priority, and total estimated effort. This presentation highlights key priorities for product prioritization, task prioritization, team efforts, matrix for corporate support, Kanos model of customer satisfaction, prioritization diagram for assessing HR Requirements, enhancing business productivity, etc. Save your energy and deliver an outstanding presentation by downloading it to meet your purpose.

Template 3: MoSCoW Prioritization Technique Matrix Notification PPT Presentation Samples

The thoughtfully designed slides visually represent the status of the MoSCoW prioritization technique matrix as completed, in progress, or not yet started . The MoSCoW Matrix empowers decision-making. Seize the chance to unlock its full potential by obtaining it without delay, as it emphasizes the essential, potential, and non-priority features. Download now.  

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The collection empowers managers to illustrate the concept of MoSCoW prioritization and Analysis. It also showcases the training curriculum on time management, Company details such as target audience, vision, mission, goal, team members, idea generation, 30-60-90 days plan, timeline, roadmap, and certifications. You may effortlessly convey your idea with maximum impact and efficacy by downloading the presentation preset.

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The utilization of the MoSCoW method in conjunction with the Kano model of customer satisfaction within these templates provides a comprehensive framework for analyzing and prioritizing customer requirements. By incorporating these two powerful tools, the templates enable businesses to plot the degree of implementation and customer satisfaction impact. It plots the categories indicating baseline expectations, linear satisfiers, and delighters.   Showcase unwavering commitment to surpassing audience expectations. Get it now.

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By regularly reviewing and reprioritizing HR requirements using the MoSCoW method, HR teams can quickly adapt to changing business needs and market dynamics. This promotes agility in HR planning and ensures that HR efforts remain aligned with the evolving organizational landscape. Don't miss out on the chance to grab it now and deliver a distinct presentation every time.

Template 8: Backlog Prioritization and Sprint Planning with MoSCoW Method

It is an innovative PowerPoint template. It provides a structured approach to prioritize tasks and plan sprints in agile project management. The collection allows for identifying and organizing tasks based on their importance and urgency, ensuring that high-priority items are addressed first. It displays product requirements, status, priority, sprint, story point, and user story. Make it your choice right away.

Template 9: MoSCoW Prioritization Technique Minimum Usable PPT PowerPoint Presentation Guide

By integrating the MoSCoW Method, this template enables teams to prioritize and express the key insights. It also lists the key takeaways which display your recommendation. Enhance audience involvement and understanding through the dissemination of information . Decide to choose it immediately as your preferred option.

Template 10: MoSCoW Prioritization Technique and Major PowerPoint Presentation Gallery Format Ideas

Delivering a credible and compelling presentation by deploying this PPT Deck. It illustrates the requirements such as project goal and scope, milestones and major deliverables, work breakdown structure, etc., in context to the tasks. Get ahold of this priceless toolset right away to successfully impress your audience and succeed with little effort.

Template 11: MoSCoW Prioritization Technique Milestone PPT Presentation Icon Display

Deliver a persuasive and credible presentation by utilizing this PPT Set that provides a clear roadmap for project progress, ensuring that key deliverables and milestones associated with "must-have" requirements are achieved, contributing to project success and stakeholder satisfaction focusing on crucial requirements like project goals and scope, milestones and significant deliverables, and work breakdown structure, budget, etc. Acquire this invaluable toolkit immediately to impress your audience and succeed in your endeavors.

Template 12: MoSCoW Practice of Dynamic System Development Method DSDM Process PPT Styles Graphics Tutorials

The curatively crafted template facilitates business experts with a clear framework to prioritize tasks based on their importance and urgency, enabling effective resource allocation and decision-making within a limited time and resources. Capture the essence of the MoSCoW Practice in dynamic system development through this presentation. Don't overlook the opportunity to acquire it now and consistently deliver impactful presentations that stand out from the crowd.

Template 13: Workload MoSCoW Prioritization Technique Implement Prioritization Techniques to Manage Teams

Harness the power of the MoSCoW Method by integrating it into this template, which conveniently assorts tasks as Must-Haves, Should-Haves, Could-Haves , and Won't-Haves. This enables teams to prioritize effectively and effectively communicate crucial insights. Furthermore, the template offers a comprehensive list of key takeaways, highlighting your recommendations. Make the proactive decision to choose this template immediately as your preferred option.

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The compilation effectively emphasizes the fundamental classifications of Must-Haves, Should-Haves, Could-Haves , and Won't-Haves, embodying the core principles of the MoSCoW Practice in dynamic systems development. Acquire it immediately and consistently deliver remarkable presentations that leave a lasting impact, setting you apart from competitors.

Template 15: Implement Prioritization Techniques to Manage Teams Workload MoSCoW Prioritization Technique

The collection adeptly embodies the core requirements of the MoSCoW Practice in dynamic systems development, such as Project goal and scope, Milestones and major deliverables, work breakdown structure, budget, etc. It helps managers focus on high-priority items, ensuring efficient project management and goal attainment. Download it now and effortlessly win over your audience.

MoSCoW Method templates enhance project prioritization, streamline resource allocation, foster stakeholder alignment, and improve project outcomes by focusing on the most critical requirements and optimizing project execution.

FAQs on the MoSCoW Method

What is moscow model stands for.

The MoSCoW model stands for Must-Have, Should-Have, Could-Have, and Won't-Have. It is a prioritization technique used to classify the requirements or tasks based on their importance and urgency in projects or product development.

What is the MoSCoW strategy?

The MoSCoW strategy is a prioritization approach in project management and product development. It involves grouping requirements or features into four: Must Have, Should Have, Could Have, and Won't Have. This strategy helps stakeholders and teams determine the essential elements that must be delivered, prioritize additional desirable features, and identify items that will not be included in the current scope.

What is an example of the MoSCoW technique?

An example of the MoSCoW technique is in software development, where requirements are arranged based on their priority. For instance, a Must Have requirement may be a user authentication feature critical for system security. A Should Have requirement could be a user profile customization feature, while a Could Have requirement might be social media integration. A Won't Have condition could be a customization option for the initial release.

What is the MoSCoW method in Agile?

In Agile methodology, the MoSCoW prioritization technique used to determine the importance and urgency of requirements or user stories. It stands for Must Have, Should Have, Could Have, and Won't Have. This method helps Agile teams focus on delivering the most critical and valuable features first while providing flexibility to accommodate lower-priority items based on project constraints and customer needs.

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