video essay thumbnail

What is a Video Essay? The Art of the Video Analysis Essay

I n the era of the internet and Youtube, the video essay has become an increasingly popular means of expressing ideas and concepts. However, there is a bit of an enigma behind the construction of the video essay largely due to the vagueness of the term.

What defines a video analysis essay? What is a video essay supposed to be about? In this article, we’ll take a look at the foundation of these videos and the various ways writers and editors use them creatively. Let’s dive in.

Watch: Our Best Film Video Essays of the Year

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What is a video essay?

First, let’s define video essay.

There is narrative film, documentary film, short films, and then there is the video essay. What is its role within the realm of visual media? Let’s begin with the video essay definition. 

VIDEO ESSAY DEFINITION

A video essay is a video that analyzes a specific topic, theme, person or thesis. Because video essays are a rather new form, they can be difficult to define, but recognizable nonetheless. To put it simply, they are essays in video form that aim to persuade, educate, or critique. 

These essays have become increasingly popular within the era of Youtube and with many creatives writing video essays on topics such as politics, music, film, and pop culture. 

What is a video essay used for?

• To persuade an audience of a thesis
• To educate on a specific subject
• To analyze and/or critique 

What is a video essay based on?

Establish a thesis.

Video analysis essays lack distinguished boundaries since there are countless topics a video essayist can tackle. Most essays, however, begin with a thesis. 

How Christopher Nolan Elevates the Movie Montage  •  Video Analysis Essays

Good essays often have a point to make. This point, or thesis, should be at the heart of every video analysis essay and is what binds the video together. 

Related Posts

• Stanley Kubrick Directing Style Explained →
• A Filmmaker’s Guide to Nolan’s Directing Style →
• How to Write a Voice Over Montage in a Script →

interviews in video essay

Utilize interviews.

A key determinant for the structure of an essay is the source of the ideas. A common source for this are interviews from experts in the field. These interviews can be cut and rearranged to support a thesis. 

Roger Deakins on "Learning to Light"  •  Video Analysis Essays

Utilizing first hand interviews is a great way to utilize ethos into the rhetoric of a video. However, it can be limiting since you are given a limited amount to work with. Voice over scripts, however, can give you the room to say anything. 

How to create the best video essays on Youtube

Write voice over scripts.

Voice over (VO) scripts allow video essayists to write out exactly what they want to say. This is one of the most common ways to structure a video analysis essay since it gives more freedom to the writer. It is also a great technique to use when taking on large topics.

In this video, it would have been difficult to explain every type of camera lens by cutting sound bites from interviews of filmmakers. A voice over script, on the other hand, allowed us to communicate information directly when and where we wanted to.

Ultimate Guide to Camera Lenses  •  Video essay examples

Some of the most famous video essayists like Every Frame a Painting and Nerdwriter1 utilize voice over to capitalize on their strength in writing video analysis essays. However, if you’re more of an editor than a writer, the next type of essay will be more up your alley. 

Video analysis essay without a script

Edit a supercut.

Rather than leaning on interview sound bites or voice over, the supercut video depends more on editing. You might be thinking “What is a video essay without writing?” The beauty of the video essay is that the writing can be done throughout the editing. Supercuts create arguments or themes visually through specific sequences. 

Another one of the great video essay channels, Screen Junkies, put together a supercut of the last decade in cinema. The video could be called a portrait of the last decade in cinema.

2010 - 2019: A Decade In Film  •  Best videos on Youtube

This video is rather general as it visually establishes the theme of art during a general time period. Other essays can be much more specific. 

Critical essays

Video essays are a uniquely effective means of creating an argument. This is especially true in critical essays. This type of video critiques the facets of a specific topic. 

In this video, by one of the best video essay channels, Every Frame a Painting, the topic of the film score is analyzed and critiqued — specifically temp film score.

Every Frame a Painting Marvel Symphonic Universe  •  Essay examples

Of course, not all essays critique the work of artists. Persuasion of an opinion is only one way to use the video form. Another popular use is to educate. 

• The Different Types of Camera Lenses →
• Write and Create Professionally Formatted Screenplays →
• How to Create Unforgettable Film Moments with Music →

Video analysis essay

Visual analysis.

One of the biggest advantages that video analysis essays have over traditional, written essays is the use of visuals. The use of visuals has allowed video essayists to display the subject or work that they are analyzing. It has also allowed them to be more specific with what they are analyzing. Writing video essays entails structuring both words and visuals. 

Take this video on There Will Be Blood for example. In a traditional, written essay, the writer would have had to first explain what occurs in the film then make their analysis and repeat.

This can be extremely inefficient and redundant. By analyzing the scene through a video, the points and lessons are much more clear and efficient. 

There Will Be Blood  •   Subscribe on YouTube

Through these video analysis essays, the scene of a film becomes support for a claim rather than the topic of the essay. 

Dissect an artist

Essays that focus on analysis do not always focus on a work of art. Oftentimes, they focus on the artist themself. In this type of essay, a thesis is typically made about an artist’s style or approach. The work of that artist is then used to support this thesis.

Nerdwriter1, one of the best video essays on Youtube, creates this type to analyze filmmakers, actors, photographers or in this case, iconic painters. 

Caravaggio: Master Of Light  •  Best video essays on YouTube

In the world of film, the artist video analysis essay tends to cover auteur filmmakers. Auteur filmmakers tend to have distinct styles and repetitive techniques that many filmmakers learn from and use in their own work. 

Stanley Kubrick is perhaps the most notable example. In this video, we analyze Kubrick’s best films and the techniques he uses that make so many of us drawn to his films. 

Why We're Obsessed with Stanley Kubrick Movies  •  Video essay examples

Critical essays and analytical essays choose to focus on a piece of work or an artist. Essays that aim to educate, however, draw on various sources to teach technique and the purpose behind those techniques. 

What is a video essay written about?

Historical analysis.

Another popular type of essay is historical analysis. Video analysis essays are a great medium to analyze the history of a specific topic. They are an opportunity for essayists to share their research as well as their opinion on history. 

Our video on aspect ratio , for example, analyzes how aspect ratios began in cinema and how they continue to evolve. We also make and support the claim that the 2:1 aspect ratio is becoming increasingly popular among filmmakers. 

Why More Directors are Switching to 18:9  •  Video analysis essay

Analyzing the work of great artists inherently yields a lesson to be learned. Some essays teach more directly.

• Types of Camera Movements in Film Explained →
• What is Aspect Ratio? A Formula for Framing Success →
• Visualize your scenes with intuitive online shotlist software →

Writing video essays about technique

Teach technique.

Educational essays designed to teach are typically more direct. They tend to be more valuable for those looking to create art rather than solely analyze it.

In this video, we explain every type of camera movement and the storytelling value of each. Educational essays must be based on research, evidence, and facts rather than opinion.

Ultimate Guide to Camera Movement  •  Best video essays on YouTube

As you can see, there are many reasons why the video essay has become an increasingly popular means of communicating information. Its ability to use both sound and picture makes it efficient and effective. It also draws on the language of filmmaking to express ideas through editing. But it also gives writers the creative freedom they love. 

Writing video essays is a new art form that many channels have set high standards for. What is a video essay supposed to be about? That’s up to you. 

Organize Post Production Workflow

The quality of an essay largely depends on the quality of the edit. If editing is not your strong suit, check out our next article. We dive into tips and techniques that will help you organize your Post-Production workflow to edit like a pro. 

Up Next: Post Production →

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The best video essays of 2022

10 videos that will entertain you and make you feel smarter. What’s not to like?

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An educational and argumentative style has exploded in popularity across video platforms over the past few years, part of the broader wave of explainer-based content in social media. It’s gotten to the point where the form now constitutes an extremely wide tent covering an incredibly deep well of works — or, in the parlance of one subgenre, a gargantuan iceberg . We now see everything from wordless editing experiments to vlogs with occasional image wallpapering called “video essays.” (It’s gotten to the point where one of my favorite videos released last year waded into these definitional weeds, to thought-provoking results.)

This growth makes rounding up a mere 10 exemplary videos a bigger challenge each year. My guiding principles when formulating this list were not just depth of insight, originality, and diversity of subject matter and creators, but also trying to find video essays that truly make the most of both parts of that name — which demand visual attention and engagement. The essays are listed in order of release date.

Climate Fictions, Dystopias and Human Futures by Julia Leyda and Kathleen Loock

As the prognosis around global warming gets more urgent, pop culture has been taking notice, and “cli-fi” has emerged as its own storytelling genre. Leyd and Loock use the recent Don’t Look Up as a starting point, questioning what role — if any — films like these can hope to have in affecting actual activism and reform on climate change. How strong is the connection between art’s power to move us and tangible action?

Captain Ahab: The Story of Dave Stieb by Secret Base

No one is making documentary content quite like Jon Bois, Alex Rubenstein, and the rest of the crew at Dorktown. Bois is an artist who paints with data points and historical detritus, editing all this material together in a way that feels more forward-thinking than almost anyone else making films today — whether for the internet, television, or theaters. An epic four-part series on Dave Stieb, an also-also-also-ran of baseball history, sounds ridiculous. And yet Dorktown turns him into one of the most compelling characters of the year.

[ Ed. note: Secret Base is part of SB Nation, which along with Polygon is part of Vox Media. This played no part in including the video.]

Deconstructing the Bridge by Total Refusal

This is perhaps the least “essay-like” video on this list. It’s more of a university-level lecture, but set in the least academic forum imaginable: a session of Battlefield 5. Such unusual ventures are the modus operandi of Total Refusal , a “pseudo-Marxist media guerrilla” which has used The Division to explain urban design , Red Dead Redemption 2 to explain class , and much more. Within the Battlefield 5 map is a re-creation of Dutch city of Nijmegen, the site of a decisive battle during World War II. Total Refusal takes viewers on a survey of the area in a virtual form, and in the process they delve not just into the history involved but also the entire concept of war tourism and re-creations, questioning how culture remembers these events.

Why Panzer Dragoon Saga Is the Greatest RPG Nobody Played by Michael Saba

If this doesn’t send the 1998 Sega Saturn game Panzer Dragoon Saga to the top of your must-play list, then I don’t know what to tell you. More than an intriguing look at a game that was incredibly ahead of its time and took years to find its audience, this video is a treatise on a pressing issue within gaming. See, if you want to play Panzer Dragoon Saga , you will almost certainly have to pirate it, which might stir ethical qualms in some. Saba mounts an impassioned defense of piracy as a form of archival practice and game preservation. Even if you disagree with such a conclusion, the problems he highlights within the industry cannot be denied.

Nice White Teachers, Bad Brown Schools: Hollywood’s Pedagogy on Urban Education by Yhara Zayd

Yhara Zayd makes her third consecutive appearance on our annual video essay list, and for good reason. Not content to retread ground covered by other pop culture video creators, she finds both novel subjects and interesting lenses on them. Here she scrutinizes the “inspirational” story trope of well-intentioned white teachers making a difference in urban environments, seen in the likes of Dangerous Minds and The Ron Clark Story . Most incisively, she contrasts the conventions of this genre with the stark realities and lived history of actual outsider intervention in nonwhite education.

Intimate Thresholds by Desiree Garcia

Less than four minutes long, this essay is nonetheless entrancing, thanks to Garcia’s continually inventive editing. Instead of a drawn-out exploration of the theme of female artistic competition in film, she contrasts two examples through visceral juxtaposition: 1940’s Dance, Girl, Dance and 2010’s Black Swan. With split screens, hazy picture-in-picture, precise cuts, and some remarkable use of captions, the essay makes its ideas intuitively felt rather than explaining itself through lecture.

Instagram Hates Its Users by Jarvis Johnson

The long story made short is that Instagram has continually sabotaged any actual enjoyment of using its app through trying to imitate whatever new trend has come down the cultural pipeline. But the long story, as relayed by Johnson, is so much more entertaining. We often forget the direct relationship between interface design and user experience, but this is a terrific deep dive into how that process works, pinned to an easy-to-grasp timeline of Instagram’s calamitous history.

Fixing My Brain With Automated Therapy by Jacob Geller

Jacob Geller is exceptionally good at drawing in a web of disparate sources to discuss ideas you might not have even thought about before. Here, the story of “ the first chat bot ,” the 2019 visual novel Eliza, and the app-based 2021 game UnearthU are used to explore the use of artificial intelligence in modern therapy. But as the title suggests, Geller goes one step further, testing out several different therapy apps that purport to help you improve your mental health without the need of any human therapists. His results, and what they suggest about the true intention behind these apps and the way therapy is incorporated into contemporary society, are… well, disquieting.

Parking lots are everywhere and nowhere by What’s So Great About That?

The concept of “liminal space” is currently popular in online culture discourse. But Grace Lee seldom tackles a topic from the same angle as everyone else. With reference points as wide-ranging as Seinfeld, Joni Mitchell’s “Big Yellow Taxi,” and the work of artist Guillaume Lachapelle, she discusses how parking lots appear in media, and in a wider view how they and similar urban-industrial spaces figure into our everyday lives. Lee’s essays demand your attention like few others; look away and you’re liable to miss a great little visual gag. Because of this, despite her videos seldom going longer than 15-20 minutes, they often pack in much, much more information than you’ll expect.

How Degrowth Can Save the World by Andrewism

Andrew Sage describes himself not just as an anarchist but as “solarpunk” — focused on solutions for a sustainable future for humanity. In this video he elucidates one of the key features of the destructive capitalist status quo: the idea of unlimited economic and industrial growth. Insistence of “degrowth” practices can often elicit fears of some vague loss in one’s standard of living. But Sage debunks this and many other arguments against degrowth, while building a more inspiring and hopeful vision for an environmentally sound, egalitarian existence.

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Video Thumbnails: What Are They and How to Make Them

You’ve spent hours—maybe even days—creating your video.

Then you edited, wrote descriptions, social media updates, and all the other good things to make it reach as many people as possible.

All you really want to do is click ‘Publish’ and let the magic happen, but there’s a problem: your video thumbnail isn’t ready yet.

And while you know you could technically just leave it to the internet to select a frame from your video and hope for the best, you already know it’s not your best foot forward.

In fact, YouTube said that 90% of the best-performing videos on their platform have custom thumbnails . It’s safe to assume you want to increase your chances to be one of them!

In this guide, we’ll show you exactly how to make video thumbnails that result in views, comments, shares and, most importantly, results for your channel and your business.

What Is a Video Thumbnail? The Definition

A video thumbnail is a still image that represents your video . It’s what your potential viewers will see on various platforms, including YouTube and Facebook , and decide whether to watch your video based on it.

Here are some examples from Sunny Lenarduzzi’s channel :

A carefully thought-out thumbnail won’t just entice people to click through to your video.

It will also:

• Help viewers understand if the video they’re about to watch aligns with the goal they’re looking to achieve
• Provide context on the topic, such as its depth or tone
• Retain viewers longer, both in the video they’re watching and on your channel or profile
• Entice people to share the video within their networks

Video thumbnails are like movie billboards or book covers in a bookstore’s window display.

They have a difficult task of not only drawing the eyes but encouraging action (click-throughs) and matching viewer’s expectations.

This is why it’s important to note that custom -made video thumbnails are the key to success. By default, all video and social platforms will recommend a randomly selected snapshot from your video.

A random freeze-frame from your video won’t work. These images are usually blurry, dull, or a poor representation of what the video is actually about.

Customized video thumbnails offer so many opportunities to stand out that it would be silly not to make the most out of them. 

Why Video Thumbnails Matter

The obvious answer is the one we’ve already mentioned: your video thumbnail is what makes a viewer click on your video or someone else’s. Simple enough, right?

The impact of a video thumbnail goes deeper than that.

Thumbnails help YouTube decide how to rank your video

Video thumbnails on their own have nothing to do with what YouTube does with your video.

Here’s how it works.

YouTube can push your video in front of viewers in a few places:

• YouTube ’s search ranking system: the results shown when someone uses YouTube ’s search bar
• Video page recommendation system: videos listed on the right-hand side of a video
• YouTube homepage for each logged in user: the first screen people see when they open YouTube .com or the YouTube app

All of these are driven both by how the user in question has interacted with your videos (if at all), and how others have interacted with your videos. Here’s where video thumbnails come in.

An attractive and realistic video thumbnail will entice people to click through, watch the video, keep watching videos from the same creator, and maybe even subscribe. A video thumbnail that acts as click-bait and doesn’t deliver on its promise of what’s in the video will make viewers frustrated. They may thumbs-down the video, leave it after a couple of seconds to search for a different one, or even leave the platform altogether. YouTube keeps track of this behavior and if they notice your videos repel viewers, they will recommend it less in all three places listed above.

Videos can rank on Google just like blog posts

If you play things right, your videos can make an impact outside of their original home. Search results on Google show a lot more than just text in most scenarios. This is where your video thumbnails can help you stand out and earn clicks directly in search results.

For example, if you search for cooking tips and recipes, you’re probably expecting to see what the food and the process look like. If you want a great lasagna recipe and search for it on Google, videos will show up as a result quite high on the page. Which one would you click on?

It’s important to note here that the first result you see on this screenshot isn’t a YouTube result— it’s a website with a video embedded on it. The thumbnail shown is the one selected inside the embedded video player. That’s how impactful video thumbnails are wherever your potential viewer hangs out!

Video thumbnails are the epitome of brand awareness

Building up to the point where people recognize you by default is a long road. But it’s worth it.

Imagine this: people know it’s you— not your competitor—when they see your Instagram post, your tagline, even products out in the world… And your video thumbnails , even though they’re surrounded by dozens of others.

Brand awareness isn’t just being known for what you do; it’s also profitable. Presenting the brand consistently results in an average revenue increase of 23% . The consistency behind your video thumbnails —colors, styles, logo, overlays, and more—will pay off in the long run.

Salma Jafri’s channel is a perfect example of thumbnail consistency :

If Netflix is doing it, it’s not to be messed around with

You know the artwork you see for the recommendations of shows and movies in your Netflix account? They’re not the way they are by accident.

In fact, Netflix is the master of a truly personalized recommendation system. This is something they’re able to do thanks to the unimaginable amount of data they have about their viewers’ behaviors.

Do you prefer sitcoms, or are you more into thrillers and mind-bending shows? Are there specific actors you like? Any common themes between the titles you watch?

In their Artwork Personalization article , Netflix showed us a peek into their customization system along with examples of personalized thumbnails . As they said, these variations of Stranger Things artwork each receive over 5% of impressions from their personalization algorithm:

In other words, you’re probably more likely to see the middle-right thumbnail if you’re into lighter-themed shows, and the bottom-right one if you’ve watched dark shows.

Yes, YouTube doesn’t quite let you experiment with thumbnails this way (yet!), but remember that Netflix literally depends on their viewer’s interest in what the platform has to offer. They make it happen with thumbnails .

What Makes a High-Performing Video Thumbnail

Your video thumbnail should accomplish the following goals:

• Get the viewer to click through to your video
• Accurately represent the core of the video, its end result
• Look great on any device and screen size
• Represent your branding and visual identity

Here are the elements of a video thumbnail that achieves all of the above (and more).

Clear, vibrant, high-quality image

Let’s get one thing out of the way: the image on your thumbnail must be clear, crisp, and of the highest quality you can achieve. Even if you get all the other parts right, you simply can’t get away with a dark, blurry, or grainy image.

Your thumbnail must convey the key information about the video, so make sure to put the main object or person front and center. Here’s an example from the technology topic recommendations from YouTube ’s homepage. Notice the impact that logos and pictures of devices make on these thumbnails :

Beyond this key rule, consider the following tips that will make your thumbnail strong and vibrant:

• Use contrasting and complementary colors to stand out
• Adjust the contrast and brightness of your image to achieve crispness
• Use whitespace or bright, monochromatic backgrounds for clarity
• Apply the rule of thirds to place important subjects at main points of interest

Of course, you don’t necessarily need to implement all of the listed suggestions, but use them as a guide to play around with the images you’re using.

Video thumbnail text

Text on your video thumbnails can make a huge difference. It can add extra context and emphasize a point.

When adding text to your video thumbnail, keep in mind the following best practices:

• Avoid misrepresenting the point of the video with thumbnail text (if you add ‘Shocking!’ but nothing is actually shocking, you’ll annoy your viewers)
• Use bold, strong fonts that are easy to read on all screen sizes
• Make sure you’re using text colors that are easy to differentiate from the image colors
• Use as little text as you can, not more than a few words
• Consider thumbnail areas that will be covered, such as the bottom right corner with video length on YouTube

Check out this thumbnail from Amy Landino ’s video and note how she included ‘No more excuses’ on the image even though that’s not part of video’s title:

The correct size for your video thumbnail

The image of your custom video thumbnail should be in the highest resolution possible. Why? Because your video might be viewed on a device of any size—including TV.

Furthermore, even though thumbnails usually appear quite small in search results and in recommendations, keep in mind that your thumbnail will also appear as a full-size preview image when embedded on a page.

Here’s one example of this from Trena Little’s blog :

In other words: don’t dismiss the resolution just because thumbnails are mostly displayed small!

YouTube ’s official directions for custom video thumbnail specifications are:

• Resolution: 1280×720 (with minimum width of 640 pixels)
• Image formats: .JPG, . GIF , .BMP, or .PNG
• File size: under 2MB
• Aspect ratio: 16:9

Branding your thumbnails

As we mentioned earlier, your thumbnails are a perfect way to achieve consistency in places such as your YouTube channel or the video section of your Facebook page. With a consistent style, people who have seen your brand elements in the past will easily notice them on a crowded screen. They’ll know it’s you even before they see your name.

What are some elements that can help you brand your thumbnails and achieve this type of consistency ? Consider the following:

• Set of fonts
• Color scheme
• Color overlays
• Placement of text, emojis, faces
• Text capitalization

Check out the consistent color scheme, placement, and style on Courtney Chaal’s videos :

A human face that builds an emotional connection

As you probably noticed, many video thumbnails feature a human face, often with an intense expression and emphasizing emotions. This is no surprise, and it’s important to consider this if it makes sense for the topics you cover and the industry you’re in.

Topics like makeup and skincare will naturally feature close-up images of faces, but the benefit goes deeper than showing off a makeup look and can be implemented across many topic categories.

Even recipe videos feature faces and emotions:

Many of us associate food with happiness, so is it a surprise that these thumbnails show happy people?

Folks at Wistia broke down a scientific study that essentially proves that as humans, we’re hard-wired to respond to faces—literally from our birth. We can use this scientific insight in video thumbnails in three ways:

• Drive attention: in a sea of faceless thumbnails , people will naturally be driven to any that feature a face
• Build trust: we develop a preference for objects and faces that we’ve been exposed to repeatedly
• Make people feel something: faces reveal emotional cues and help associate positive emotions with your brand

By showing faces—especially your face, if you’re the common denominator of your videos—will help you build a personal connection with your viewers.

Step -by-step: How to Create a Video Thumbnail

Now with all these great hacks, let’s move on to the thumbnail creation with Wave.video. Here are two simple approaches to creating a thumbnail with Wave.video. 

Generating a thumbnail from a video frame

First of all, you have to upload your video to Wave.video hosting. To do that, go to My projects and click on the Upload video button, choose it from your computer library, and upload it to your account. 

Option 1: Generate a thumbnail

Click on your video to open the video’s dashboard. Open the Player tab; on the screen, find two buttons: Use current frame and Upload thumbnail . 

Now, if you decide to choose a frame from your video for your thumbnail, you should firstly play the video preview on the right; when you reach the frame you want, pause the video, and click on the Use current frame button.

Remember to Save changes, and then you can use the video for your email campaigns, upload it to different platforms, etc.

Creating a custom thumbnail

Option 2: Create a video thumbnail in Wave.video

Step 1: Take still images or pose in your video

The first thing you need is an image you’ll base your thumbnail on!

There are two ways to get it:

During filming, record a few 5-second long steady frames that you can later screenshot, or

Take a photo separately.

• If you choose to record steady frames, make sure you record several options, so you have variants to choose from! When you find the one you’re happy with, expand it on your computer screen as much as possible while it’s still crisp and high-quality, and take a screenshot of it.
• If you choose to run a separate photoshoot, you can use a self-timer on your smartphone/camera or a remote controller to snap a photo of yourself remotely (in case you don’t have anyone to take it for you).

Step 2: Choose your tool

You now need a tool that you’ll use to customize your thumbnail.

The visual editors market is huge, and it is excellent as customers can choose from online or desktop programs, free or paid software, etc. Though how convenient it is to have everything you need on hand. With Wave.video, you can not only edit videos but also create images (in our case, thumbnails) from scratch! No need to create a new account, pay any extra money, or install special extensions, just open My projects and start the creative process.  

Here is a quick guide to creating a perfect thumbnail with Wave.video

• Go to My Projects , click the +Create button, and choose Blank image .
• Select the format for your thumbnail. Depending on the social media platform on which you will upload your video, the format will vary. Horizontal is good for YouTube, Facebook, and Twitter; Square format is for Instagram, Facebook, and Pinterest; Story is used for Instagram, Facebook, Pinterest, TikTok, and Snapchat; Vertical applies to Facebook, Instagram, and Linkedin. 
• Now you are in the editing space; you can unleash your creativity and enjoy the process. 

The most popular solutions for creating a thumbnail are creating it from scratch (when you have an idea of what you want to get at the end) or using one of our templates to start the process of editing, all of Wave.video templates are completely customizable and applicable to various preferences. 

If you have chosen to use Wave.video thumbnail templates, follow these steps:

• Open the Templates tab on the left-side menu.
• Go to Image templates , and then to Thumbnail .
• Look through the list of templates and choose the one that suits you the most.
• Open it and click on the Add button.
• Now you are in the editing space; here, you can customize the chosen template and even turn it into a completely new image. 
• When you are done with the editing process, click on Publish and choose Download image .
•  Choose image format and quality, click on the Generate button and then Download .

What’s Keeping You From Creating Superb Video Thumbnails ?

You have everything you need to give your videos the boost they need to impact your ideal viewers. With the tips and tools we covered, you can create video thumbnails that draw attention, evoke emotion, spark curiosity, and keep the viewers looking for more. Most importantly, you can achieve all that no matter which device they’re watching on!

To create engaging videos that will easily retain the attention your thumbnails earned you, create your free Wave.video account and make the most out of our library of templates, video clips, sounds, and branding options.

Happy creating!

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How to do a Video Essay: The Video Essay Process

• Plan, Prepare & Create

Storyboarding

• Finding, Filming & Editing
• References & Credits
• The Video Essay Process

This section will give an introductory overview of the stages required to create a video essay.  Video essayers advice is to start simple and work through each stage of the video production process. Visit the Resources page of this guide for more.

Identify what is your argument? What is it that you want to communicate to the viewer? Write this down in a few sentences, refer and modify it as required.

Watch Video Essays

Watch a selection of video essays, read blogs and web pages from video essayers and decide what type of video essay you would like to create. Start simple.

A storyboard is a detailed outline (similar to an outline in a written essay) that helps you to organise and visualise the video essay as to what is on the screen, text, media, message and transitions between shots.

Storyboards assist in determining the length, message and meaning of the video essay and help save time with editing and post production processes.

• Free Storyboard Templates

Collect & Edit

Collect video material as downloads, ripping DVDs, screen grabs, mobile phone footage and create voice-overs. Use research skills to find information and statements to support your argument. Maintain a standard of quality and manage your videos by naming conventions and storage.

Use editing software and experiment with available functionality to enhance and support your argument. Add a voice-over, sound effects, music and other aspects of multimodality. Be sure to include references and credits to all sources used in creating the video essay.

Revisit elements of your video essay and modify as required.

Visit the Resources page of this guide for more.

• Where to find video and how to capture it
• Video Editing Basics - iMovie
• Software Guides

References & Credits

References to cite sources used in the Video Essay. Referencing is a formal, systematic way of acknowledging sources that you have used in your video essay. It is imperative that you reference all sources used (including videos, stills, music, sfx) and apply the correct formatting so that references cited can be easily traced. The referencing style used at ECU is the APA style, 6th ed. 2010. Refer to the ECU Referencing Library Guide for accurate citation in APA style.

Production credits Individuals: acknowledgement of individuals and their role in the production. Purpose: A statement for internal use, e.g. “This video was produced for [course name] at [institution’s name] in [semester, year]”

• Referencing Library Guide
• << Previous: What is a Video Essay?
• Next: Modes, MultiModality & Multiliteracies >>
• What is a Video Essay?
• Modes, MultiModality & Multiliteracies
• A Pedagogy of Multiliteracies
• Modes Of Multimodality
• Video Essay Journals
• Video Essay Channels
• Weblinks to Video Essay Resources
• Weblinks to Creative Commons Resources
• Titles in the Library
• Referencing & Copyright
• Marking Rubric
• Last Updated: Aug 28, 2023 2:57 PM
• URL: https://ecu.au.libguides.com/video-essay

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Home Resources Free Guides Video Essays Guide Introduction to Video Essays

VIDEO ESSAYS GUIDE

Introductory guide to video essays, introduction to video essays, studying and researching film through film, “if it can be written, or thought, it can be filmed” – stanley kubrick, "...why can filmmaking, film curation, and film criticism not co-exist” – lindiwe dovey.

Drawing on the inspiring work of pioneering educators and researchers engaging with this creative method, this guide aims to offer a research-led introduction for students, teachers and researchers approaching the video essay for the first time.

From 2014, with the foundation of [in]Transition, the first online, open access, peer-reviewed journal of videographic film and moving image studies, an increasing number of academic journals have been welcoming video essays. However, the written word remains the dominant language to disseminate scholarly work, with shared conventions in terms of register, structure and length. In contrast, a glimpse at the range of published video essays evidences the diversity of approaches. While this may be a great opportunity for innovation and creativity, it also presents challenges. How to make video essays? What are their pedagogical benefits, as compared to written papers? What are the technological expectations? How to design assessment briefs to ensure they are equivalent to written papers? Is such equivalence relevant? If the approaches are so varied, what are the criteria of evaluation? What are the copyright issues, if any, when reusing creative work for the purpose of making an argument, audiovisually? And, more importantly, where to start?

Video essays are scholarly videos that invite researchers and class members to explore the audiovisual and multimedia language to make an academic argument. When applied to film research and pedagogy, the video essay is thus a recursive text. That is, the object of study, film, is mediated, or rather, performed, through the film medium. This is a kind of academic piece that encourages creativity, but more importantly, action. As such, video essays have a transformative dimension. When used in the classroom, for instance, as creative assessment methods, they foster a collaborative environment where teachers and students - that is, class members - are co-producers of knowledge, informed by different positionalities. Video essays can thus contribute to a kind of education that Paulo Friere (2018[1978]: 80-81) referred to as the “problem-posing education”, as “the practice of freedom”. This contrasts with the “banking” or “digestive” education as the practice of domination, where students are mere passive recipients of the knowledge transferred from tutors. As universities seek to decolonise the curriculum, video essays seem as pertinent as ever to foster active, creative and critical modes of learning, based on thinking through making. However, the experimental potential in video essays also leads to a certain degree of uncertainty to all class members and eager researchers who would like to venture into this creative arena of knowledge production. Creative educators and researchers are collectively seeking an academic space for video essays, legitimising their production, and suggesting ways of engaging with this kind of recursive language.

As Christian Keathley notes, “the essential question faced in the production of scholarly video is not technical, but conceptual” (2012). That is, video essays, like any other scholarly work, are concerned with the contribution to knowledge. But, how to achieve this? In this guide, we first look at the existing guidelines for the production and evaluation across the different journals, finding some coherence across them. We then suggest some ways of making them, dividing the process in three phases: preproduction, production and postproduction, in alignment with the filmmaking process. These guidelines do not aim to be prescriptive by any means. Rather, they seek to assist the video-making process . Due to our emphasis on the academic value of video essays, we further offer an overview to copyright considerations to take into account for its lawful, ethical and rigorous publication . We also include several journals and dissemination spaces. Finally, we share a case study of the application of the video essay as a creative assessment method at SOAS, University of London.

How to make video essays. Dr Shane O’Sullivan, Senior Lecturer in Filmmaking at Kingston University and Curator of Archives for Education .

Finding Coherence Across Journals

How to make video essay guides, copyright considerations, dissemination.

The best video essays of 2023

Our annual poll spotlights 181 unique video essays, nominated by 48 international voters, showcasing the breadth and depth of current videographic practice.

19 December 2023

By  Queline Meadows , Irina Trocan , Will Webb

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Now in its seventh annual edition, the Sight and Sound poll for the best video essays of the year surveys the online sphere, film festivals and audiovisual research in almost equal measure. Its primary purposes are to mark notable works and keep track of the various schools of thought concerning what video essays can or should be, and how they can communicate to a range of audiences.

The poll was conducted with the assistance of 48 voters from 17 countries, including academics, critics, online creators and festival curators. Together, their 260 nominations include 181 distinct titles. Given the scope and abundance of recent video essays, even an extensive poll can only provide a cross-section of the topics, forms and rhetoric of their contemporary practice – a limitation many voters noted in their submissions. Of the nominated works, 47% were created by male video essayists, 39% by female, with several from non-binary creators and mixed teams. Around two-thirds feature voiceover, with the majority presented in English, although 14 languages feature in the overall poll.

The nominations saw a relatively equal split between essays created for YouTube and those created for academic research, with 50 YouTube and 47 academic videos (or entire series). Publicly available videos’ viewership varies broadly, from 9.5 million views (for MyHouse.wad ) to the low double digits; participants were keen to highlight new and underseen works as well as celebrating the achievements of established creators. Festival films or installation pieces also proved popular, with 53 arthouse shorts, features and documentaries nominated. Also present, although in a smaller proportion, were self-published Vimeo works or collaborative projects unaffiliated with a specific institution. However, within the yearly S&S poll for video essays, there seems to be a slight decline both in independently produced and published Vimeo content, and in video output by cinephile magazines, while the academic sector is slowly but constantly expanding.

The average runtime was 27 minutes, with most around the 15 minute mark – although a few marathon nominations like Will DiGravio’s Against Polish and Adam Curtis’ TraumaZone (three and seven hours respectively) stick out. Three videos were one minute long or shorter.

Leading the nominations, Maryam Tafakory and Johannes Binotto tie for 10 nominations, with Tafakory’s split-screen work chaste/unchaste and Binotto’s Practices of Viewing series coming out on top. A History of the World According to Getty Images by Richard Misek received nine nominations, the most for a single work. Returning essayists of note include Chloé Galibert-Laîné, Barbara Zecchi and Ariel Avissar, while new entrants with multiple nominations include Occitane Lacurie (three noms for Xena’s Body: A Menstrual Auto-Investigation Using an iPhone) and James DeLisio (four nominations for Cinema in Pain: Decoding “Mad God” ).

It is worth noting that some videos appear in consecutive polls: among them, Misek’s History of the World According to Getty Images and Galibert-Laîné’s GeoMarkr are now available online, while in the 2022 poll they were occasionally mentioned, but less widely seen. It is often the case that videos travel in festivals or are viewed in conferences and among peers before being made public. While the current poll has several dozen videos to which we cannot presently direct our readers, we hope that in the near future many will be similarly available with unrestricted access.

Videographic collaborations make up a number of nominations in this years’ list. Once upon a Screen: Vol. 2 , edited by Avissar and Evelyn Kreutzer, returns with two nominations for its second instalment. Moving Poems , also curated by Kreutzer, received five nominations, chiefly for Desiree de Jesus’ a raisin in the sun. And the 169 Seconds series, commissioned by Danish journal 16:9 to celebrate its 20th anniversary, received three nominations, including returning essayists Catherine Grant and Jason Mittell. Independent videographic community The Essay Library also features with one nomination for Lara Callaghan’s contribution to the When Essay Met Library collaboration.

A number of essays were published through new academic journals, including Zeitschrift für Medienwissenschaft with five videos nominated; other new entrants include Teknokultura and Feminist Media Histories. [in]Transition, Tecmerin and NECSUS are by now certified in making the works they publish visible among videographic researchers.

Independent streaming service Nebula has continued to grow its base of creators, many of whom are video essayists. Out of 50 unique YouTube videos, seven were also published on Nebula. Three of these were directly cross-posted, another three were Nebula First (published earlier than YouTube), and one nomination – We Must Destroy What the Bomb Cannot by Big Joel – was a Nebula Plus video, meaning it includes extra content beyond what is available on YouTube. Lily Alexandre’s Nebula-first essay Everything Is Sludge: Art in the Post-Human Era received three nods, bringing the total number of Nebula nominations up to nine.

Billed as a creator-first streaming service , Nebula aims to give its creators the freedom that they cannot find on YouTube. Many video essayists have joined Nebula after finding their work coming up against YouTube’s advertiser-friendly guidelines, restricting the discussion of mature topics. In February 2023, Maggie Mae Fish launched her series Unrated exploring sexuality in film, and Broey Deschanel followed suit in November with the Taboo on Screen series. There’s an oft-noted divide between ‘Vimeo-style’ essays – with their more academic leaning and longer clip length – and YouTube essays – with their quick cuts and careful stepping around automatic copyright claims . This gap may be quickly closing, although whether a Nebula style will arise remains to be seen.

Although content creators can make money through AdSense and sponsorships on YouTube, many turn to community donations and subscriptions to fund their work. Forty-one of the nominated YouTube works included a link to Patreon, Ko-fi or PayPal in the video description. One nominated video, Brad Troemel’s The Literalists , is available exclusively on Patreon, with only a trailer uploaded to YouTube.

Vimeo essayists have also encountered in greater force the problems that have plagued YouTube essayists for years. Formerly a safe haven for video essays containing copyrighted materials, Vimeo has enacted a slew of copyright claims, viewing restrictions and takedowns on well-known video essays in recent months. This brings to mind Fandor’s 2016/2017 removal of multiple video essays from their channels in response to the threat of copyright claims, ringing alarm bells about the mixed potential of the Internet as an archive for videographic work. The long-running TV Dictionary project is just one example with multiple claims, despite its clear origin in academic research practice.

Nostalgia and memory, pop culture and cinephilia – sometimes mixed together – loom large in this year’s list, due in part to some popular academic series including Indy Vinyl for the Masses (curated by Ian Garwood) and the Screen Stars Dictionary (curated by Tecmerin and Ariel Avissar). Gender as spectacle makes its appearance in several videos, from the mainstream end of the spectrum (max teeth’s The Man/Car Gender Binary in John Carpenter’s Christine ) to critical discussions of star personae, cinema’s archetypal female protagonists as well as filmmaking/media practices (Morgane Frund’s short films, among other titles), to direct references to Laura Mulvey and Judith Butler at the other end.

As with all other areas of discourse this year, AI featured in multiple videos, usually more as a thematic concern than as a videographic tool (although text-to-speech and some generative techniques feature in the list). Futurism more generally, whether dystopian or utopian, was a common theme in the YouTube nominations.

Interrogation of the video essay form itself continues to stimulate discussion within the field, including the drawing to a close of Johannes Binotto’s popular Practices of Viewing series. While this self-reflexivity was first noted in the 2021 poll , it was seen more on YouTube in 2023, with videos ranging from assessing the state of the video essay landscape to dispensing advice about how to be a successful video essayist . Harris Michael Brewis, better known as hbomberguy, released a nearly four-hour exposé of plagiarism on YouTube with a particular focus on video essays. The video passed two million views within 24 hours of its publication.

While there are certainly great videos that remained unmentioned even with such dedicated teamwork on behalf of all voters, the present survey should be a solid starting point (and, in a few years’ time, a reminder) of the state of video essays in 2023. Thank you to everyone who participated.

Full list of voters

Ariel avissar, johannes binotto, philip józef brubaker, nelson carvajal, ben chinapen, isabel custodio, will digravio, flavia dima, chloé galibert-laîné, jacob geller, tomas genevičius, libertad gills, catherine grant, maria hofmann, oswald iten, delphine jeanneret, miklós kiss, jaap kooijman, evelyn kreutzer, occitane lacurie, colleen laird, kevin b. lee, adrian martin, daniel mcilwraith, dayna mcleod, queline meadows, carlos natálio, clare o’g ara, alan o’l eary, michael o’n eill burns, julian ross, josé sarmiento hinojosa, jemma saunders, dan schindel, shannon strucci, scout tafoya, max tohline, irina trocan, ilinca vânău, ricardo vieira lisboa, adam woodward, barbara zecchi, all the votes.

Film theorist, curator, and video essayist , Queen Mary University of London and Národní filmový archiv

A History of the World According to Getty Images by Richard Misek

A timely meditation on how even public domain images ‘we all know’ can become unattainable when they find themselves in the thrall of commercial archives and data banks. A powerful call for paying attention to copyrights after Vimeo started taking video essays down.

Machines in Flames by Andrew Culp and Thomas Dekeyser

Part desktop documentary, part evocative experimental film, this philosophical video essay succeeds in enacting the ‘detective logic of the digital’ like few other works I have seen. By jumping between the indistinct traces of CLODO , a terrorist group that bombed computer companies in 1980s France, it denies the pretension that the desktop interface is there ‘for us’ to make content readily available and uncovers the fundamental lack and self-destructivity of contemporary visual regimes.

Twisties! by Alice Lenay

A fascinating extension of the videographic impulse into a live performance. Lenay uses Zoom software to embody the experience of participating in the 1996 Summer Olympics and shakes our notions of audiovisual archives as well as the politics of individual and collective bodies.

Notes from Eremocene by Viera Čákanyová

Who would have thought that an essay film on blockchain and artificial intelligence could be so intimate and touching? Čákanyová achieves it through a catalogue of experimental techniques that turn photochemical as well as digital images into emblems of an indistinct future in which we yet have to find our place.

Teletext Revival by Karin Spišáková and David Scharf

A whimsically inventive video essay that resurrects the early 2000s’ teletext interface not just for its nostalgic appeal but chiefly for its unique temporality and inclusiveness.

Back to the Ruins by Jáchym Šidlák

A rare piece of videographic criticism that reworks a short Czechoslovak non-fiction film from the 1940s. Images of post-war reconstruction are poetically deconstructed to give voice to overlooked details and actors that shaped the spectacle in the first place.

Divine Horror by Kryštof Kočtář and Matouš Vaďura

A truly visceral experience that makes us sense how close experimental film, horror, and videographic criticism can be.

• Back to list of voters

Video maker and media scholar at Tel Aviv University

Arbitrary Motion: Accidentally/On Purpose by Farzaneh Yazdandoost

Yazdandoost’s video, exploring the use of the arbitrary motion of fur in Wes Anderson’s Isle of Dogs and other stop-motion films, is an absolute treat, start to finish. It was made under the mentorship of Catherine Grant, as part of a wonderful videographic symposium held in Hanover late last year, where I first got to see it — and was published earlier this year in the ZfM blog Videography, which followed that symposium. Don’t miss it — and also check out her shorter, lovely video, Wes Anderson’s Trains .

The Accented Sound of Camp by Barbara Zecchi

In another video first presented at the Hanover conference and published this year on the ZfM blog, Zecchi offers a 4-part exploration of the use of Italian accents in Hollywood films. Starting from House of Gucci, it examines various screen representations of Italians and Italian Americans and the political and ideological dimensions of the accented voice (following Zecchi’s previous work on the subject). It is insightful, entertaining and highly inventive, experimenting with a diverse range of videographic techniques and forms of voiceover.

Men Shouting: A History in 7 Episodes by Alan O’L eary

One of the explicit inspirations for Zecchi’s video above, O’L eary’s is a tour de force of parametric criticism, or what he calls a form of “cyborg scholarship”. It is a fascinating and highly generative piece, and remains playful throughout; O’L early must have had a lot of fun while making it, like a child playing with Lego. It would be difficult to explain here just what the video does with its subject material (three narrative films made about the 2008 financial crash); luckily, O’L eary has already done that himself, in the accompanying creator’s statement, which you should definitely read prior to watching the video if you want any chance of figuring out what the hell is going on!

Moving Poems: A Raisin in the Sun (1961) by Desirée de Jesús

Evelyn Kreutzer’s Moving Poems collection, which pairs poems with moving images, has generated some remarkable works over the past couple of years. This video by de Jesús is one of the standout pieces. It places the 1961 adaptation of A Raisin in the Sun in dialogue with Langston Hughes’s “Harlem”, from which its title was derived. It is an intelligent and complex piece, employing multiple, dense layerings of image, sound and text, and will benefit from repeat viewings. Check it out, as well as the other pieces in the collection – and consider contributing your own.

Unsteady (for Elisabeth Bronfen) by Johannes Binotto

I will not say much about Binotto’s touching tribute to his former teacher and close friend, Elisabeth Bronfen, who retired from Zurich university this summer. You should simply watch it (all the way to the very end) and smile.

Watching the Rehearsal by Jason Mittell

Why leave scholarship to chance? You’d better watch Nathan Fielder’s The Rehearsal before watching this one; and while you’re at it, watch some of Professor Mittell’s previous pieces, where he established some of the ideas and approaches he’s developed here in elaborate and unexpected ways; specifically, this and this .

Mast-del مست دل by Maryam Tafakory

This last one is unfortunately not available for viewing online, and has been making the festival round this past year – go and watch it if you get the chance. Is this a video essay? I don’t know. Here is how Tafakory describes it: “A love song that would never pass through the censors, Mast-del is about forbidden bodies and desires inside and outside post-revolution Iranian cinema.” Anyone who’s seen her previous work (and if you haven’t, you’re missing out), would recognise these themes and ideas that she has dealt with before. Here, she approaches them from a radically different aesthetic, masterfully blending clips from existing films, original footage, a scripted narrative and original score, to mesmerising and moving effect.

Media studies scholar, bricoleur, project leader videoessayresearch.org

No representative overview, no proper summaries. But a collection of echoes, reverberations of works I have seen this year and which keep playing in my head.

Moving Poems: Eine Erinnerung [A Memory] by Evelyn Kreutzer

“Sometimes I still picture myself.” Part of Evelyn’s fantastic Moving Poems initiative, yet a whole universe of its own. It pierces me. Everything in it. The artefacts of the video signal that devour the image, the high pitched hiss of the TV , the calm and sober voice that speaks of memories which sound innocuous but frighten you, and then the look on this face I recognise and which I have never seen like that.

With a Camera in Hand, I Was Alive + Introduction by Katie Bird

“I keep thinking about gestures”.

Katie Bird’s haunting video essay and its bittersweet introduction makes us keep thinking, keep wondering, about the weight and value of labour, of film labour, scholarly labour, of what it means to hold, a camera, a child, a body, yourself, and how we can continue by letting go.

Film Thought 5. Kuchar at Kmart by Will DiGravio

“In such places, he finds the people, the ones like my family, and friends, and neighbours from home…”

A videographic haiku, from one loving observer to the other, beautiful, personal, careful, vulnerable. It makes me fall in love with the filmmaker it portrays, with the people the filmmaker met, and with the person who made this video.

“How did you get it? I ask — They don’t know.”

An analysis of, as well as an act of resistance against visual capitalism going rampant. We need to fight a system that is already well ahead in co-opting, privatising, watermarking, and sealing the archives, depriving more and more people of their past, their collective memories. This video essay is an emergency call and a road map.

Thelma & Louise: Rape Culture, Mudflaps, and Vaginal Horizons by Dayna McLeod

“Ain’t it beautiful?” Playful. Painful. So precise. I cannot choose among the works of Dayna but I feel particularly connected to this one because I cannot separate it from all the conversations we had around it. Here is a beautiful artist and thinker driving at high speed to where video essays usually do not dare to go. Please take me with you, I will sit on the backseat.

Super Volume – A Tactile Art by Cormac Donnelly

“Intention re-situates to the hands and fingers.” Abstract and visceral at the same time it is this experimental video essay that made me suddenly and fully understand and feel what “working with sound” could mean, how it feels to grasp what cannot be touched. When you see it, everything vibrates.

mini_essay_5 (Body Parts) by Occitane Lacurie

“Balayez vers le haut pour afficher plus.”

Occitane’s mini-essays (what an understatement!) show iPhone navigation as a method of thoughts taking shape. Scrolling, clicking, touching, feeling through images and associations, a flow of intertexts at the tip of your invisible finger. You better be careful with what you open next. In this one I feel seen by all these bodies, dismembered, scattered, commodified. Looking through the mirror stage and back again. And what about this little screen in my hand? Part of my body or not?

Video essayist/experimental filmmaker

The 169 Seconds Series

I couldn’t pick only one video essay from this stellar series, so I nominate the entire body of work from 2023. I love the length requirement, which results in some creative interpretations of the source material.

It’s a Zabriskie Zabriskie Zabriskie Zabriskie Point by Daniel Kremer

A personal, feature-length essay film about Death Valley and its importance to the history of cinema as well as its longstanding resonance with the filmmaker. Kremer has admirably unearthed many underground and lesser known works that were filmed in this desert and included them here, to my delight. Kremer’s playful juxtapositions between the two main films is humorous and well-edited.

Memories of “It” by Kathleen Loock

Loock entwines her own experience growing up in a reunified Germany with the 1990 TV movie version of Stephen King’s It. A surprising association, but one that is fully realised and supported with her examples. Loock’s observations enrich the popular horror story as well as educate the audience about complications resulting from the collapse of the Berlin Wall.

The Thinking Machine #64: Inkblot by Cristina Álvarez López and Adrian Martin

Two cosmically intertwined tragedies from different films are synchronised beautifully in this succinct video mashup.

Webby Award-nominated video essayist, writer and television producer

Fire Film Supercut by Daniel Pope

The supercut, often an overlooked subgenre of the video essay, is much harder to pull off than it seems. When done right, you almost don’t even notice the splice. This supercut is, pun intended, fire.

New Beverly Cinema — October 2023 by Jeff Smith

Jeff Smith has cut a lot of the New Beverly’s monthly previews and to me, they’re pure video essays, on a pure pop-level. This one for October, a la Halloween, is especially captivating.

An electric and gripping use of animation and multi-screen to really get its thesis across. McLeod understands the exciting heights of the video essay form and has all the cylinders firing here.

YouTube creator /video editor and essayist

Why Tom Cruise’s Run Matters by Scene It

Scene it is a fairly new channel I came across, I found his content very refreshing as a new voice in the more standard “film essay” area.

string theory lied to us and now science communication is hard by acollierastro

This video came out of nowhere and blew everyone’s mind who saw it. An intriguing title, with a clearly stressed out person and also The Binding of Isaac in the thumbnail? What’s going on? Within 1 minute the purpose becomes clear; this woman who has very strong opinions and credentials will break down exactly what happened with the String Theory phenomenon while simultaneously stumbling through a playthrough of the vintage roguelike indie darling Binding of Isaac. A premise so absurd and hilarious (dare I say groundbreaking?) that you instantly want to watch and listen. It’s very informative and HIGHLY entertaining for the joke of the idea alone. I’m glad this took off because it was worth it. This is probably my most firm nomination out of the group.

Attack the Block: A Subversive Masterpiece by Kay and Skittles

Coming from very very early 2023; this one about John Boyega’s first leading role stood out for me; a beautiful look at an indie darling from one of my favourite creators breaking down the politics of crime in poor communities.

YouTuber ( Be Kind Rewind ) and film critic

Art Without the Artist (and Other Horrors from the Machine) by Dan Simpson, Eyebrow Cinema on YouTube

AI became a hotly contested subject in 2023, with studios eager to capitalise on its apparent ease and speed, and artists fighting to establish guardrails for its growth and use. Dan Simpson argues for the integrity of the artist over the dispassionate, surface-level results AI often prompts. It’s a rallying cry for those of us who advocate and appreciate the work of creative human beings.

We Must Destroy What the Bomb Cannot by Big Joel

Big Joel’s essays always stand out for their fluency in art history. Here, he weaves several works together, connecting material as disparate as Jenny Holzer and Godzilla in a stunning exploration of what words mean, contradictions, and subjectivity.

The Literalists by Brad Troemel

I’ve yet to find a better interpreter of online culture than artist Brad Troemel, whose work satirises some of the internet’s most exasperating modes of expression. In fact, he so effectively mocks these aesthetics that his work often goes viral, with choruses of the terminally online taking it, well, literally (a recent post about the unionisation of the Taylor Swift fandom comes to mind). In addition to these posts, he creates video essays outlining his observations of online behaviour. In The Literalists, he takes a look at “millennial cultural liberalism” and the inclination to scrub content clean of any possible offence, connecting the “Satanic Panic” of the 1980s to the modern, flawed reasoning that it is morally bad to watch films with immoral characters. His essays are available exclusively on his Patreon, but it’s well worth at least a month’s subscription to binge them. You won’t regret it.

The Four horse_ebooks of the Apocalypse by Grace Lee/What’s So Great About That?

Everything happens so much. It’s an iconic tweet, an evergreen feeling, and the subject of Grace Lee’s exploration of the apocalyptic unease of modern life. She charts the decline of the relatively literal disaster film with the rise of a looming, paralysing belief in our pre-determined doom. It’s a fascinating topic, made even more compelling given that Lee is the best editor of video essays on YouTube.  

Host of The Video Essay Podcast; assistant editor, Cineaste; PhD candidate, University of Amsterdam

Each year, it gets more difficult to be a viewer of video essays; it is a beautiful and frustrating thing. More people are making them. They are longer. They screen at festivals, and in varied corners of the internet. Below are a few of the video essays that have resonated with me this year. Rather than try and explain why I picked them, I will instead attempt to describe something in each work. Here’s hoping it might inspire you to give them all a watch.

Joséphine Baker Watches Herself by Terri Francis

[3:43] On the left, Joséphine Baker performs in the famous skirt made out of bananas. On the right, a clip from a 1968 CBC interview with Baker. Below, a translation on screen: “No, it’s about work. You have to work hard.” A video essay that grows richer with each rewatch.

Apostles of Cinema (Tenzi za sinema) by Cece Mlay, Darragh Amelia, Gertrude Malizana, Jesse Gerard Mpango

“I like quality films. And I like difficult films,” says DJ Black. But if it is bad, “I can’t dub it.” [04:51] An incisive documentary about film culture in Tanzania.

watch me sleep: self-surveillance and middle-aging queer performance anxiety by Dayna McLeod

There’s a moment in the second minute I felt throughout my whole body. A revelation.

Void by Kevin Ferguson

The persistence of Robert Duvall’s bald head, especially at [00:13] and [04:46].

Why the Internet Loves Buster Keaton by Don McHoull

I imagine Don’s masterful montages of the internet’s response to Keaton’s artistry, and also that of Fayard and Harold Nicholas, playing on the wall of a gallery.

moving poems: a raisin in the sun (1961) by Desirée de Jesús

Water ripples. Sidney Poitier, playing with his lighter, gestures for a drink. His finger points to the text on screen, “in the sun?” Off-screen dialogue plays. [00:26] A harmonious blend of sound, image, and text.

Miss Me Yet by Chris Bell

Each episode begins with George W. Bush raising his middle finger to the camera, a gesture that becomes more grotesque and poignant the more one watches.

Film critic, programmer ( BIEFF )

A fleeting list — quite heterogeneous, and I must admit I’m not sure whether all of them are “ontologically” video essays, as definitions seem to become increasingly porous — of films that I discovered together with my colleagues at BIEFF during our work for this year’s editions.

Home Invasion by Graeme Arnfied

Simply stunning. Perhaps the best zero-budget film in many years — which affords itself the very rare “luxury” of playfully engaging with the legacy of Harun Farocki. You’ll never look at a doorbell with the same eyes after this film, not ever again.

Dear Gerald by Jasper Rigole

Rarely does the perspective of film archivists — with its particular way of looking at film, and its entire universe of both material and ethical dilemmas — actually transpire in film. Jasper Rigole’s short (aside from spotlighting his delightful IICADOM archives, a true goldmine for home movie enthusiasts) does exactly that, while also bringing into question the spectatorship of archival footage.

GeoMarkr by Chloé Galibert-Laîné and Guillaume Grandjean

Galibert-Laîné, brilliant as usual.

Bliss.jpg by Emily Rose Apter and Elijah Stevens

Some of the world’s most famous (digital — in all senses of the term) landscapes, reexamined, almost à la Richard Prince, or rather, a y2k take on the method of James Benning — brought back into materiality through 16mm film.

The Film You Are About to See by Maxime Martinot

Despite all the hand-wringing in recent years, content warnings are by no means something new to cinema — and the double helix-like structure (going both backwards and forwards throughout the history) of Martinot’s incisive and irreverent short reveals this to the fullest, together with excavating the various mores and taboos that cinema was transgressing at various times in modern history.

Gods of the Supermarket by Alberto Gonzalez Morales

I’m a sucker for any and all films that use ‘Wicked Game’ on their soundtrack. Especially so if they’re found-footage essays on queerness and bodybuilding culture.

Dancing at My Parents’ Wedding by Andreea Chiper

Finally, a pick from the local scene, still very much emergent — a tender exploration of personal videographic artifacts, as seen through the eyes of the child that knows how life is going to work out for those captured on a seemingly innocuous wedding tape.

Filmmaker and senior researcher at the Lucerne School of Art and Design

Having once again decided to nominate for this poll only makers whose work I discovered this year, I realise that the five videos that I want to highlight are works I watched in the presence of their authors. Not only did their films inspire me, but I was moved by all five Q&A sessions, for very different reasons. This may testify to a growing need for personal connection through videographic practices, in the midst of a media landscape that grows more cluttered and anonymous by the day. I also want to salute the engagement of makers who are committed to accompanying their creations in person and helping them reach an audience, even when economic or political circumstances are not favourable. My list is non hierarchical.

Artistes en zone troublés by Stéphane Gérard and Lionel Soukaz

Lionel Soukaz’s video diary Journal annales is not only a milestone in the history of French experimental cinema, it is also an essential piece of LGBTQIA + heritage. There is something extremely moving about the care and tenderness with which Stéphane Gérard approaches this audiovisual document, as he edits a new short portrait of Soukaz’s late lover Hervé Couergou from the thousands of hours of footage Soukaz shot, making this testimony to the history of the «années sida» and the evolution of the gay movement accessible to a new generation of spectators, artists and activists.

Ours / Bear by Morgane Frund

A personal exploration of the complex power dynamics between a male filmer and female filmed subjects, when the camera is suddenly turned towards he whose gaze had hitherto remained unchallenged. Frund’s video essay is uncomfortable in the best sense of the word, and leaves its viewers with more questions than answers, providing a starting point for an essential conversation about gender, class and generational differences, and the ethics of documentary.

Personne n’était sympa / Nobody Was Cool by Hélèna Villovitch and David TV

The film is a moving and hilarious evocation of a walk through the streets of Paris on 1 May 1986, based on the filmmakers’ memories and a wide range of audiovisual archives. Images and sounds are saturated, superimposed, iridescent; facts and fantasies merge in a hallucinatory stream of real and fabricated memories, to which a final twist gives a whole new meaning.

Dreams About Putin by Nastia Korkia and Vlad Fishez

Based on a selection of actual dreams that the filmmakers collected online, this essay explores how the figure of Vladimir Putin has crept into the psyches of Russian citizens since the invasion of Ukraine in 2022. Disturbing, violent, absurd, the dreams are narrated in voice over and accompanied by a visual score created with the 3D graphics program Unreal Engine, interspersed with bizarre and equally absurd archival footage of Putin. A nightmarish response to a nightmarish war, waged both on the frontline and on social media.

Non-alignés: Scènes des archives Labudović / Non-Aligned: Scenes from the Labudovic Reels by Mila Turajlic

A portrait of Tito’s official cameraman Stevan Labudović, this feature-length essay film exhumes previously unseen archival footage from the 1961 Belgrade conference to explore the birth of the Non-Aligned Movement. As educational as it is politically sharp, the film accounts for the difficulties faced by Turajlic in working with unprocessed, barely identified archives, and offers Labudović an opportunity to share his personal and often humorous take on this turning point in the history of world politics.

YouTube-based video essayist writing about the intersection of games, culture, art, and politics

Everything Is Sludge: Art in the Post-Human Era by Lily Alexandre

Alexandre’s dissection of how algorithms are morphing our artistic tastes is insightful and biting. Although viewers may expect a video about AI , more time is spent on how humans are more than willing to start producing AI -esque content by hand in order to serve the tastes of their perceived audience. The real star of this video is the production, however. Alexandre speaks as a kaleidoscopic projection of Subway Surfer, minecraft montages, and other “sludge” is projected onto their face. As interesting as the essay’s script is, the viewer’s eye will inevitably slip to the endless stream of meaningless attention-grabbing clips – just as Alexandre intended, I imagine.

History of Handedness in Video Games by Face Full of Eyes

Equal parts essay and visual compendium, Face Full of Eyes’ video contains a dizzying amount of clips from hundreds of video games, all answering the same seemingly inconsequential question: how do the game’s characters handle guns with their dominant and non-dominant hands? The answer for any particular game isn’t important. The point of the video is instead that no decision is meaningless when creating art. In a created world like a video game, everything is a chance for storytelling— even the choice to depict how a left-handed person might have to reload a right-handed gun.

Four-Byte Burger by Ahoy

The experience of watching Ahoy attempt a perfect replication of a digital illustration from 1985 somehow captures the energy of a 21st-century sculptor attempting to re-carve Michelangelo’s David. While he starts with modern Photoshop tools, the latter half of the video is a deep dive into save file formats and 40-year old display technology; a crucial realisation in the video comes from a monitor’s changing colour tone when turned to portrait orientation. The fact that all this is in service of a delightfully whimsical picture of a burger? Even better.

Film critic, kritikosatlasas.com

This video essay gives additional meaning to the idea that cinema is a warehouse of memory.

The Thinking Machine #73: Revealing Leone by Cristina Álvarez López and Adrian Martin

Video essay exploring Sergio Leone’s technique of “revealing”. But revealing what was hidden in the scene is also the most interesting feature of the video essay. This video “opens the doors” with a wonderful rhythm and music.

Practices of Viewing: Description by Johannes Binotto

A video essay that doesn’t use any film footage, but which is still very interesting to watch and listen to. A video essay about a description technique that can make you see things better than any images.

Some Thoughts Occasioned by Four Desktops by Ariel Avissar

A video essay made as a response and as a dialogue with the other four video essays, each of which uses desktop documentary form in different and unique ways.

Sensuous and Affective by Oswald Iten

Using various techniques, it explores how cinema affects us through audiovisual experiences and how video essays can reveal this.

Rain: A Phenomenal Catalogue by Stephen Broomer (Art &  Trash)

Many important avant-garde films were made in 1929, Joris Ivens’ Rain being one of them. This video essay shows what an amazing and groundbreaking film it is.

Memories of It by Kathleen Loock

Relationship between collective and personal memory, It (1990), VHS , the fall of the Berlin Wall – all of these somehow connect to my personal experience, interest and history, which, as this video shows, is not entirely unique.

Audiovisual essayist and professor of film at the University of Reading

Although it may not have been where I first encountered them, all of my nominations appear in two consecutive issues of [in]Transition. This is a reflection of the quality of work being published by the journal, rather than a lack of imagination on my part.

‘Isn’t That Going to Be Awfully Dull and Drab?’ George Hoyningen-Huene’s Use of Neutrals by Lucy Fife Donaldson

A follow up to the video essay on George Hoyningen-Huene’s work published in Movie last year, this piece again draws on archival research to sharpen our perception of production design choices, this time in relation to the potential of a muted colour palette.

This video was mentioned a couple of times in last year’s poll but has since been published. A brilliant interweaving of gaming, Chris Marker and reflection on the politics of Google Street View.

Mad Men’s ‘Babylon’: Mapping Out a Musical Metaphor by Ariane Hudelet

A compelling tracing of multi-stranded connections in an end-of episode musical montage: expertly and elegantly done.

Eye-Camera-Ninagawa by Colleen Laird

Graphically striking, temporally inventive, technically dazzling, formally compelling, surprising throughout.

I downloaded this film from its dedicated website, before the option to stream became available, and watched it without reading anything about it, thereby experiencing the full impact of its dramatic payoff.

Filmmaker, videoessayist, researcher and critic

It is exciting to finally be able to engage with Joséphine Baker’s media presence through film historian Terri Francis’ research and video essay. I had been waiting to see this video essay for some time so I was very happy to see it published in the journal Feminist Media Histories this year.

“Why this accent?” Barbara Zecchi takes a closer look -or listens more carefully- to the accents employed in House of Gucci (Ridley Scott, 2021) in order to explore (and undo) Hollywood representations of Italians. This video essay builds off her previous work on the subject of the accented video essay, with a once again playful and creative, as well as thought-provoking result.

Roberto Cobo: Screen Stars Dictionary by Catherine Grant

This video essay is part of the Screen Stars Dictionary, published by Tecmerin and edited by Ariel Avissar and Vicente Rodríguez. Although there are so many great ones to choose from, I am highlighting this one because in it Catherine Grant gives us the special opportunity to remember and rediscover the “rare” and wonderful late Mexican actor Roberto Cobo (1930-2002).

chaste/unchaste by Maryam Tafakory

A beautifully crafted and compelling video essay from filmmaker Maryam Tafakory which cuts together images from 32 films, spanning three decades, in order to dissect the binary of chaste/unchaste women in post-revolutionary Iranian cinema.

Practices of Viewing: Ending by Johannes Binotto

The final video essay in Binotto’s series titled Practices of Viewing. These videos are made with so much care and love for the artistry of filmmaking that we will surely come back to them with time, as these gestures of film viewing begin to transform and, in some cases, even disappear.

Nitrate: To the Ghosts of the 75 Lost Philippine Silent Films (1912-1933) by Khavn De La Cruz

Nitrate: To the Ghosts of the 75 Lost Philippine Silent Films (1912-1933) and National Anarchist: Lino Brocka’ are two masterful works made by filmmaker Khavn De La Cruz about Filipino film history through the recycling of archival materials. Both are fascinating films, made in a video-essayistic spirit, that will hopefully circulate widely after their premiere this year at IFFR .

A fresh take on the beloved film Thelma & Louise by video essayist and artist Dayna McLeod in which the final suicidal leap is transformed into a deep dive of the vagina (using an endoscopic camera)! Soon to be published in the special issue, ‘Right to Rage: Subjectivity and Activism’ edited by Barbara Zecchi and Diana Fernández Romero, in Teknokultura: Journal of Digital Culture and Social Movements (forthcoming). Final note: I promise to see everything that Dayna McLeod makes (which also goes for everyone else on this list).

Freelance film scholar and video essayist

In my opinion, it was an excellent year for video essays and so it was especially hard to make a selection for this poll. I used three parameters in the composition of my list: I had to choose works by different essayists from those for whom I voted in 2022; and my selection could only feature personal favourites in the field of videographic criticism, that is, a specific film, television and screen studies subset of the “video essay”. The videos also needed to be already published and freely available online, which ruled out a lot of great works for which I will undoubtedly be voting next year. I’m betting that 2024 will be an even more excellent year for video essays!

Shah Rukh Khan. Screen Stars Dictionary by Ritika Kaushik

This was the video essay I most enjoyed watching in 2023! It was part of a joint venture inaugurated this year in which I was delighted to participate - The Screen Stars Dictionary , launched by the Spanish audiovisual essay journal TECMERIN in conjunction with video-essay entrepreneur extraordinaire Ariel Avissar, whose own contribution to the dictionary (on Tom Cruise ) I also really loved.

Creative Geography, Creative Connections: Candyman by John Gibbs

An ambitious and highly significant work, published in Movie , that is the perfect match of videographic critical form and content. I am simply in awe of John Gibbs’ audiovisual research and composition here. A great and powerful model for future work on the performativity and facticity of film and television locations.

The Responsive Eye, or, The Morning Show May Destroy You by Catherine Fowler

Fowler’s magnificently inventive video essay on the two television series The Morning Show and I May Destroy You compared the relational technique that each takes to sexual abuse using a ‘feminist videographic diptych’ method. Her video formed part of a brilliant special issue on that method that she proposed, produced and guest edited for [in]Transition, the peer-reviewed journal I co-edit, which was full to the brim with similarly urgent and powerful feminist works using multiscreen and other juxtapositional procedures.

This was the most original work of those I loved this year, and one I was fortunate to follow the making of while it was in progress. Academic film and TV studies video essays have taken a very performative and embodied turn in recent years, but Mittell characteristically pushes this even further into the realm of extremely ambitious, very entertaining and deeply insightful pastiche. I can’t wait to see where his videographic approaches to televisual reflexivity will take him, and us, next.

A superbly made, genuinely risk-taking work that asks and answers ongoing urgent questions about the circulation of public domain images and films. We were delighted to publish Misek’s work at [in]Transition, where it headed a huge and very strong issue featuring numerous other works I would have loved to select for my best-of-the-year videos had it been a Top Twenty list, rather than a Top Seven one.

Filling (Feeling) the Archival Void: The Case of Helena Cortesina’s Flor de España by Barbara Zecchi

Zecchi gets my vote for Video Essayist of the Year for her prolific, always brilliant videographic work. This particular video, published in issue 9(4) of the journal Feminist Media Histories, is extraordinary. As the editor of that journal Jennifer Bean wrote of it in her marvellous introductory essay for the issue of FMH , “[Zecchi’s] voice as well as her embodied, emotive presence on the screen are intrinsic features of a project that deploys videographic tools to sustain what she calls a ‘practice-based counterarchive’ capable of reversing the ongoing ‘dispossession’ of women’s contributions to media history.” Terri Francis’s remarkable 2019 video essay Joséphine Baker Watches Herself is also published in the issue’s exploration of the potential of videographic criticism for feminist media historiographies, alongside powerful new work by Celia Sainz.

With a Camera in Hand, I Was Alive by Katie Bird

Katie Bird’s virtuosic exploration of the affordances of desktop filmmaking to access the sensations of using a physical camera (and its highly original and moving audiovisual maker’s statement) made a magisterial contribution to Kevin B. Lee and Ariel Avissar’s audiovisual essay dossier on the desktop documentary, for the Spring 2023 issue of NECSUS : European Journal of Media Studies. The other entries in the dossier were of excellent quality across the board, and I would particularly point to Ritika Kaushik and Brunella Tedesco-Barlocco’s great video essays for the ways in which, like Bird’s, their work points to how screen capture techniques can be harnessed to investigate very important and highly diverse screen studies research questions. 

Film scholar and video essayist ; University of Minnesota

Kiss me softly | crackly | sharply by Lucy Fife Donaldson

The combination of visuals and sound in this intriguing video forces the viewer into attention, listening and watching carefully while examining one’s own expectations and intimate reactions to individual moments.

Nebular Epistemics by Alan O’L eary

Incredibly dense on a theoretical level, performatively innovative, and yet still accessible and hilarious — what an accomplishment to combine these elements into a coherent whole and convincing argument.

Being Dolls (or Not): Spinning Mothers and Daughters in Elena Ferrante’s Adaptations by Barbara Zecchi

A dazzling watching experience that masterfully interweaves critical argument with audiovisual spectacle; a prime example of Zecchi’s superior sense of rhythm that permeates all her work.

Home Is Bleak. Is Home Bleak? by Delal Yatci

With Yatci’s piece too, rhythm is what captures my fascination. An examination of the home in Turkish films by female filmmakers takes shape by meandering between different film scenes, tied together by beautifully selected sound.

The Body • S05E16 • TPN ’s Buffy Guide by Passion of the Nerd

While I’m a fan of Passion of the Nerd’s entire series on Buffy, the episode on “The Body” weaves together such powerful narratives and meditations on grief and, at the same time, on the effect and personal meaning of media objects and their embeddedness not only in a cultural context but in our own private archives of (media) memories.

Once upon a Screen Vol. 2, Part 2

The second part of Once upon a Screen Vol 2 (edited by Ariel Avissar and Evelyn Kreutzer) seems to have a much more sombre atmosphere in comparison to Part 1 and features another inspiring array of videos based on other creators’ written screen memories. To me, Avissar’s The 39 Shots, Oswald Iten’s Recreated Memories, and Johannes Binotto’s Down a Dark Spiral stand out in this collection of amazing works.

Film scholar , video essayist , animator, PhD researcher

Arbitrary Motion: Accidentally / On Purpose by Farzaneh Yazdandoost

Inventive videographic research about stop motion animation is still rare, but Farzaneh Yazdandoost finds striking images and sounds to draw our attention towards the arbitrary motion of animated fur.

A pamphlet, an act of deliverance, and a moving found (and partly licensed) footage film.

Critics’ Choice 9 : (putting) on Aftersun by Inge Coolsaet

When we see the same film, we each see a different film, especially when that film invites us to inhabit it ourselves. Inge Coolsaet’s refreshingly minimalist take on this idea did the same for me.

“Isn’t That Going to Be Awfully Dull and Drab?” George Hoyningen-Huene’s Use of Neutrals by Lucy Fife Donaldson

The wonderfully muted colour schemes of Technicolor movies have always fascinated me. Thanks to the well-researched video essays (the first one came out the year before) by Lucy Fife Donaldson I am now also aware of one of the creators and proponents behind those concepts.

Overflowing with ideas and hilarious moments, this personal multi-part investigation of Italian accents in American mainstream cinema feels a lot shorter than it actually is.

Twisties! A Live Performance by Alice Lenay

The notion of what videographic criticism can do has been constantly challenged for a few years now. Alice Lenay is pushing the boundary further with her fully embodied live video essay performance in which she inserts herself into television footage from the 1996 Olympics, obscuring bodies, revealing camera angles, and the setup’s inherent dissociation.

Lecturer at University of Art and Design HEAD – Genève, co-director Festival Cinéma Jeune Public, curator at Locarno Film Festival and Int. Short Film Festival Winterthur

La Maison by Sophie Ballmer

Sophie recounts the renovation of a house inherited by her partner Tarik in the Vallée de Joux. Attracted by the potential, they began by destroying everything. Then it was time to rebuild. To the weight of the rubble cans was added the weight of their families’ dreams and values. With affection and humour, Sophie deconstructs patriarchy, capitalism and inheritance in an attempt to make room for achievable utopias.

Marungka Tjalatjunu (Dipped in Black) by Derik Lynch, Matthew Thorne

The film follows Yankunytjatjara man Derik Lynch’s road trip back to Country for spiritual healing, as memories from his childhood return. A journey from the oppression of white city life in Adelaide, back home to his remote Anangu Community (Aputula) to perform on sacred Inma ground. Inma is a traditional form of storytelling using the visual, verbal, and physical. It is how Anangu Tjukurpa (story connected to country / dreaming / myth / lore) have been passed down for over 60,000+ years from generation to generation.

Æquo by Eloïse Le Gallo, Julia Borderie

The sound of an alphorn echoes in the mountains while glaciers are dripping. Far away, on an oceanographic boat, researchers probe the invisible seabed. Geological bodies of salt and ice emerge from the digital depths of a software. They melt and disintegrate in the hands of scientists. The filmmakers place encounters at the heart of their approach, anchoring their creative process in a poetic approach.

Pacific Club by Valentin Noujaïm

In 1979, the Pacific Club opened in the basement of La Défense, the business district of Paris. It was the first nightclub for Arabs from the suburbs – a parallel world of dance, sweat, young love, and one-night utopias. Azedine, 17 years old at the time, tells us the forgotten story of this club and of this generation who dreamed of integrating into France but who soon came face to face with racism, the AIDS epidemic, and heroin. The film gives visibility to the forgotten, the invisible and reflects on the power dynamics and dominance system within French society. 

Out of the Blue by Morgane Frund

In 2013, an auteur film causes a scandal due to its sex scenes. The filmmaker is 16 and one of the angry viewers. Ten years later, she is ready to settle the score with this film in the form of a video essay. Her film visits ways to tame the ‘male gaze’ and understand her position in a still man-made/thought world.

Tierra de leche by Milton Guillen and Fiona Guy Hall

On New England dairy farms, daily life orbits around the milking parlour. Here, machinery and cows come together as an exploitation mechanism of migrant workers from Central America, consuming their every waking hour and even infiltrating their dreams. The film denounces a terrible reality told in the most poetic and respectful way. 

Not sure what a video essay is, so my choices might be slightly off-topic.

Mickey Takes Acid by AI Generated Nonsense

It is great, very funny, and not sure a human could find all those weird connections.

TraumaZone by Adam Curtis

I heard many people complaining that Adam Curtis’s essay is simplistic, you cannot express the collapse of the USSR in such a short time etc. Maybe it is so, but it is exactly because of this method that he achieves a kind of poetic truth, if I may say so.

Der Elvis by Joe Moritsugu

It is older, but since I never have heard of it, I consider it new. I heard of this filmmaker because two of his films were freeleech on karagarga. This short essay is ahead of its time and has a punk energy not so easy to find anymore.

Video essayist and Subaru nomad. Co-moderator of the wonderful Essay Library .

The “Pay For It” Scam by Carlos Maza

I’ll start my list off strong by fudging the numbers – this video came out in the last months of 2022, and yet Carlos Maza’s work demands a spot in my recommendations. Maza is an online video veteran, previously creating for Vox. His independent work allows him to flex his style: a blend of professionalism that says “this is worth taking seriously and I’ve put in the work” and casualness that says “we’re still going to make a tough topic go down easy.” He tackles some of the most contentious topics affecting our political landscape – this video covers the manufacturing of the “debt crisis” in the minds of the American public. The heart of each video lies in the wrap-up: Carlos has a knack for leaving viewers off with a perfect mix of “this sucks,” and “but I believe in us” and finally, “fuck yeah.”

Cinema in Pain: Decoding “Mad God” by James DeLisio

“Physical pain does not simply resist language but actively destroys it.”

This thought-provoking video is an approachable look at a notoriously repulsive film (which I do not say lightly, as a squeamish viewer myself!). It proposes one lens of interpretation: what if a film like Mad God is our best chance as an audience to experience an articulation of pain through art? If pain is incommunicable through words, what sights and sounds, what deviations from expectation, can bring us into that headspace? This examination of the non-straightforward means through which cinema may operate has bent my brain, and I must recommend that you experience it for yourself.

The Man/Car Gender Binary in John Carpenter’s Christine by max teeth

“Men are of course men and cars are cars but women are also cars.”

In the vein of Women Are Not Objects, but Objects Are Still Women, Max takes us through the special cinematic relationships between a man and his car, a man and his car who is also a woman, and a man and another man and a car which is somewhere nearby. The point: how have we learned to signify masculinity on screen? And how does John Carpenter’s Christine induce horror by perverting those signifiers? A cherry on top: this video is hilarious.

As a bonus, I’ll also recommend their video on Hereditary for its crisp, creative, and playful visual style.

The Essential Whiteness of One-Hit Wonders by The Nukes

“Hey Josh, you’re white. Who sang Tainted Love? I answered easily and without thought: ‘Soft Cell.’ But a few have offered me a truth that I, in my whiteness, did not know then, but do know now. Soft Cell’s Tainted Love is a cover.”

This is a tale as old as time, and yet even if you think you know this story, this video is a journey worth taking. Josh from The Nukes takes us on a personal musical tour through the many, many hidden (and not so hidden) ways that the music industry has historically catered to white sensibilities. Interesting, frustrating, and relentlessly funny – make sure to read the chapter markers for an extra dose of “this creator is having way too much fun.”

(Another bonus recommendation: Josh’s “ Is it Impossible to Dad ” is a heartfelt, prescient examination of the gap we attempt to bridge in parenthood – and in all relationships, really. Watch both, enjoy!)

I Watched 151 Celebrity House Tours and They’re Full of Lies by Kendra Gaylord

You might’ve noticed that I lean toward thoughtful, exploratory content that pulls you in with a premise, then surprises you with a run of jokes. Well, in that vein, Kendra’s channel has been a fantastic discovery for me this year. Kendra talks about architecture the way I talk about That One Funny Thing My Friend Did That One Time. Her style feels comfy and inclusionary, like you’re both laughing together.

It’s always fun letting someone take you on a journey through their random obsession, and watching all 151 Architectural Digest home tours probably enters “obsession” territory (and yet, one gets the sense that if not for the video, Kendra still would’ve done this anyway). The impression is less “I self-flagellate for content,” and more “let me give you my best takeaways from a task that you will likely never do yourself.” The difference between the two, I realised, is surprisingly important to me!             

The Importance of Spaces in The Last Black Man in San Francisco by KaiAfterKai

This video is a lovely exploration of the importance of personal connection to space, the ability to self-actualise through space, and connection to history through space, which all feel especially prescient to a generation of young adults who have been gatekept from home ownership.

It feels like listening to a guided meditation tape; Kai is, as always, soothing in their delivery, punctuated by perfect music choices and encapsulated within a flawless structure. This is the essay equivalent of sitting back in a field, relaxing, letting ideas wash over you.

Is the “Off-Grid” Lifestyle a Lie?? by Maggie Mae Fish

Also on the topic of spaces, Maggie explores a trend that may seem like a dream to young people growing increasingly unsure that they will ever be able to afford typical homeownership: off-gridding. Specifically, she calls attention to the way that people discover new lifestyles through the Internet, and whether the people selling that lifestyle are leaving out important details (and why they may be incentivised to do so!).

Following up on her 2022 video on the Netflix show Motel Makeover, this video continues Maggie’s deep dives into the ways in which the lens of “content” turns building and designing spaces into a sales pitch, while unearthing the hidden costs that these shows are not incentivised to reveal.

Associate professor in audiovisual arts and cognition at University of Groningen, NL / co-author of Film Studies in Motion: From Audiovisual Essay to Academic Research Video

Trying to have a full grasp on a year’s videographic output is increasingly becoming an impossible effort. This inevitably leads to a highly personal selection (and possibly less overlap among the featured videos – perhaps Kevin B. Lee will figure that out for us), but it’s also great news as it is due to a rapidly expanding videographic scene and community.

From what I’ve seen, this was one of this year’s most eloquent videographic ruminations on the theory and then applied practice of audiovisual t(h)inkering, brilliantly marrying an appeal for the exploratory research method with its explanatory mode of clear presentation.

Mind Autopsy by Johanna Vaude

(One of the) best producer(s) of supercut mashups these days is Johanna Vaude. Fans can watch her treatment of variously similar criminal investigations in Fincher’s oeuvre until we get our 3rd season of Mindhunters.

Sound Before Picture by Cormac Donnelly

I always enjoy it when someone finds an unexplored cinematic niche (in this case the sounds, full with clues and anticipation, leading the movies in before they even begin) and makes the most out of it through engaging audio(!)visual presentation.

Embodied Visual Meaning [in] Motion by Maarten Coëgnarts

Imagine how challenging it would be to argue for the functioning of abstract dynamic patterns as fundamentals for representing a variety of cinematic drama – a challenge Coëgnarts himself is dealing with in his excellent writing. Beyond its inevitable scholarly qualities, this video’s virtue is how simple it makes such (textually) difficult concepts understandable (in videography).

Rain: A Phenomenal Catalogue by Stephen Broomer

Making me want to view the movie they’re studying is one of my (very personal) benchmarks for evaluating the quality of video essays. A 27-minute contemplatively thorough dissection of Joris Ivens’ 12-minute short film Regen [Rain] – that creates an ‘archetypal rainstorm’ out of an 8-month sampling of rainy images – is exactly such a videographic work.

An attentive response, in desktop video form, to the four desktop videos (by Johannes Binotto, Katie Bird, Brunella Tedesco-Barlocco, and Ritika Kaushik – wish I could include all these videos in this best-of selection) that were part of the audiovisual section of the Spring edition of the Necsus journal. It does the work viewers normally do when watching and assessing video essays.

Koker in Fragments by Ardeshir Shirkhani and Arshia Shirkhani

A student project for my videographic criticism class, this little ‘screwmeneutic cinemagraph’ pauses the main action and keeps running the peripheral happenings and sound around it. Such tender intervention is not only a lovely tribute to Kiarostami but in fact a brilliant way of illustrating his characteristic “gentle humanism … that reveals the cosmic majesty and mystery of ordinary life” (The Criterion Collection for Kiarostami’s The Koker Trilogy).

Associate professor Media Studies at the University of Amsterdam

Natalia Oreiro by Jiří Anger and Veronika Hanáková

Part of the innovative Screen Stars Dictionary series published by Tecmerin, “Natalia Oreiro” by Jiří Anger and Veronika Hanáková stands out in both topic and aesthetics. The essay breaks with the US -dominance in the study of (global) stardom by focusing on a Latin American star who becomes famous in Russia, Israel, and Central-European countries, thereby calling attention to a transnational movement that is not often addressed in star studies. The playful aesthetics of early 2000 digital culture highlights the importance of the internet in this transnational movement between “periphery” and “periphery.

Published in Feminist Media Histories, “Joséphine Baker Watches Herself” by Terri Francis shows the added value of videographic criticism to more conventional academic work. By connecting archival footage of early stage performances by Joséphine Baker to televised interviews with the iconic star in which she looks back and comments on her own star image, provides space for the Baker’s agency and voice within the narrative of her stardom in a way that could not be done so effectively (and affectively) in a written essay.

chaste/unchaste by Maryam Tafakory Published in [in]Transition, “chaste/unchaste” by Maryam Tafakory effectively challenges the binary that is spelled out in the title. Starting with a four-way split screen and a graphic that looks like a target finder from a rifle (or like a measuring rod), the audiovisual essay presents images of women from Iranian cinema, thereby highlighting how they are continuously scrutinised and policed, yet also how they challenge the omnipresent gaze. Using mirroring and repetition, combined by an uncanny soundtrack, the essay forces viewers (at least me) to question their preconceived notions and binary thinking. And what a surprise when the credits reveal that the footage comes from 32 films! As Maria Walsh concludes in her peer-review of the essay: “This is brave work.”

Postdoctoral researcher and video essayist , Film University Babelsberg Konrad Wolf

Just like in past years, I want to emphasise that I do not consider this a or my “best of” list but rather a list of video essays from different sub-genres and platforms that I found particularly interesting this year and with which I aim to hint at the breadth of video essay production.

An evocative and very layered meditation on poetry, drama, film and their (cross-)adaptations. A wonderful contribution to the Moving Poems project, which I’m running on Vimeo.

A dense, rich audiovisual analysis of the two Candyman films (1992 and 2021) that delves deeply into the films themselves but at least as much into questions of urban planning, architecture, and racial segregation in Chicago and beyond.

Extra Local: Extras as Actors in Breaking Away by Jacob Smith

A fascinating analysis of a commonly overlooked type of film labour and performance — extras — that starts and returns to a rich microanalysis and in the meantime provides a thorough historical and conceptual discussion of this form of acting. The video also includes one of the best “plot twists” I’ve seen in video essay work so far!

Why Do We Make Comedies about Existential Dread? by Afterthoughts

A highly entertaining and evocative video on contemporary absurdist, dark, “meme-y” comedy that asks questions like “Why are we so weird and sad right now?” and ponders on realisations like “When I’m alone with my thoughts, I’m alone with y’all’s thoughts.”

Another great piece from Binotto’s Practices of Viewing series – one that I referred to as an “anti video essay” when I first saw it.

Hello Dankness by Soda Jerk

An impressive assemblage of excerpts from all kinds of Hollywood films from the past ca. 40 years, sampled into a dark comedic take on the 2016 US elections and the Trump presidency.

How to Make Money from Video Essays: A Guide to Pitching by Will Webb

An unconventional pick since it’s not a video essay itself but a video about how to make (specifically pitch) video essays but one that I find useful to include here (perhaps as a bonus pick) because it provides insights into the ways in which video essayists produce and monetise their work outside the direct infrastructures of academic institutions.

Video essayist, critique and researcher in visual culture

Cycles of Labor: In the Metaverse, We Will Be Housewives by Veronika Hanáková, Martin Tremčinský, Jiří Anger

Using interfaces familiar to anyone who grew up in the 2000s and 2010s, the authors reedit a film that recently won the votes of the Sight and Sound Greatest Films of all Times poll: Chantal Akerman’s Jeanne Dielman. I really loved how they manage to produce a feminist and environmental analysis of the film using these layouts, subverting our video-essayistic habits (using cinema as a hermeneutic tool) by calling on videogame grammar to study film.

O fumo do fogo (Smoke of the Fire) by Daryna Mamaisur

Daryna Mamaisur is a Ukrainian artist and a refugee in Portugal. In her essay, she films closeups of her Portuguese handbooks, finding echoes of dispatches her friend sends her from their country – the dots and shapes of the three-colour printing of the old-fashioned books resemble the low-quality videos. I was fascinated by the way Mamaisur films her hands hovering over her desktop covered by childlike images, and how as soon as the editing flips them, the war and its trauma appears.

البحث عن السوري الإرهابي In Search of the Syrian Fanatic by Abou Naddara

The Syrian filmmaker collective Abou Naddara conducted this year a multimedia investigation about an image and a corpse, both hidden underneath layers of French colonial propaganda. The images come from one of the first silent fiction films, The Assassination of General Kléber (Georges Hatot, 1897), depicting the murder of the Napoleonic officer in 1800 by a Syrian student in Egypt. Abou Naddara discovered the remains of the presumed perpetrator, Soleyman El-Halebi, are kept by a French Museum, in its colonial collection and decided to take action: he wrote both a written and a videographic letter to French authorities, asking them to return the body as well as renounce the racist cliché, first printed in visual culture by the 1897 film, of the fanatic Syrian.

Alain Krivine, le trotskisme permanent (Alain Krivine, the Permanent Trotskism) by Usul and Ostpolitik

This video is part of a series created by the French videaste Usul and Ostpolitik, the “Portraits” telling the stories of central figures of French political history in a critical perspective (the series is published for the online channel Blast, continued by Ostpolitik and another youtuber, Modiie; meanwhile, Usul started another series, “Rhinoceros” about the rightisation of media). Together, they also produced “Ouvrez les guillemets” (“Open the Quotes”) (for the online journal Mediapart) about political news. I wanted to cite one of their works for several reasons. One of them is that I find it very interesting how a video essay can engage with social and political criticism through mediatic images – the way Serge Daney, for instance, used to do it in a textual way in Libération. I also wanted to pay a specific homage to Usul, who for the last ten years, is, in my opinion, the most stimulating political video essayist of the French YouTube landscape and draws me to the art of montage and media criticism with his latest series “Mes chers contemporains” (“Dear Contemporaries”).

I Would Like to Rage by Chloé Galibert-Laîné

Finally and above all, I wanted to mention a piece by Chloé Galibert-Laîné, whose work in general is of crucial importance to me, and whose I Would Like to Rage, in particular, touched me enormously. As I had the chance to tell them, their work navigates brilliantly the tricky art of self-memeification to address gendered and intimate political issues, escaping every trap set by the internalised (patriarchal) injunctions of concealing the “I” and its revolts.

Assistant professor of Japanese cinema, The University of British Columbia

Thelma & Louise: Rape Culture, Mudflaps, & Vaginal Horizons by Dayna McLeod

With this righteous and riotous very close look at Ridley Scott’s Thelma & Louise (1991), Dayna McLeod continues to be one of the boldest and bravest new practitioners of the video essay. Constructed in three acts, the piece highlights the interplay between actions and reactions, both in the film and beyond to the discourse surrounding it. The end result, and in particular the resulting ending, is a thought-provoking dive into videographic criticism and film scholarship.

Every time I watch a piece by Maryam Tafakory, I am overwhelmed by contradictory emotions. “chaste/unchaste,” Tafakory’s contribution to the ‘Feminist Videographic Diptych’ special issue of [in]Transition, is no exception. The use of uncanny repetition and graphic matches is both mesmerising and agitating, familiarising and defamiliarising, grounding and destabilising. And as always, I’m stunned by the quantity of films Tafakory uses to create the illusion of effortless coherent cohesion.

A Tactile Art by Cormac Donnelly

It’s worthwhile to access Cormac Donnelly’s “second iteration of the Super Volume project” on his Deformative Sound Lab website to read about the process of making a video that is very much about process and processing. While Donnelly considers the piece a representation of a tactile art, what haunts me about the video is the juxtaposition of the ephemerality in the piece—both of the transparent layering of the participants’ hands as well as the audio track itself—with the technology at the intersection of the two: the artefact of interaction. I find this work unsettling in the very best of ways.

Cycles of Labour: In the Metaverse, We Will Be Housewives by Veronika Hanáková, Martin Tremčinský, and Jiří Anger

With each collaborative work, I find the dynamic duo of Veronica Hanáková and Jiří Anger increasingly enchanting. I can’t help it; I like their style. I was torn between this video and their entry in Ariel Avissar’s new Screen Stars Dictionary project which has some similar formal conceits, but the tongue-in-cheek nature of reframing Jeanne Dielmann’s daily routine as a “The Sim’s”-esque video game was the deciding factor. All too often, scholarly videographic criticism can feel heavy and bleak, particularly with trends in exploring thematised trauma. Here, along with Martin Tremčinský, Hanáková and Anger make a case for serious fun.

Crochet Is Sick by Alison Peirse

A companion piece to last year’s award-winning and frequent festival feature “Knit One, Stab Two,” here Alison Peirse shifts a feminist lens from the needle to the hook, and from the voice-over to the visualised voice, in this work on the role of crochet in horror. Peirse is developing a distinct videographic style and “Crochet” is a prime example of this aesthetic that takes the video essay (and what we think we know about horror) delightfully and impishly up a notch (or three). Note the original soundtrack created especially for the work.

Currently only available on the festival circuit, Chloé Galibert-Laîné’s most recent work is a deeply personal performance of catharsis years in the making. It is also, thankfully, very funny. The video is an inspiring whirlwind through multiple media objects and platforms, a flurry of failed and forced expressions of rage, that sticks its landing and compels us, once again, to rethink what we know about the potentials of the video essay. Details about forthcoming availability are likely to be found on their website in the future.

Xena’s Body: A Menstrual Auto-Investigation Using an iPhone by Occitane Lacurie

I had the pleasure of seeing this video as a work in progress piece at the ‘In the Works: Makings and Unmakings of the Video Essay’ conference held at the Lucerne School of Art and Design at the beginning of November of this year. Even in an unfinished form, it was still one of my favourite videos I encountered this year, as well as one of the most timely. A desktop video in cell phone portrait mode, and perhaps even edited on one, Lacurie’s remarkable production brings together the personal and the political through the act of “doom scrolling” that involves, among other things, an episode of “Xena: Warrior Princess,” the iPhone menstruation application, text messages, online message boards, demonic imaginations of cell phone home screens, website searches, and an online tarot reading. Forthcoming and not soon enough.

Video essayist , filmmaker , professor

More than ever, the video essays that left their imprint on me were ones which staked a position not only within film and media objects, but in the world at large.

Dreams Have No Titles by Zineb Sedira

When I first saw this at the 2022 Venice Biennale, I didn’t recognise it as videographic, using physically reconstructed movie scenes for what might be called “spatial remix”. Seeing it again this year at the Hamburger Bahnhof, I could appreciate how much care it takes in reconstructing sites of Algerian cinema: not only sets from films set in Algeria, but also spaces where Algerian cinema is screened, preserved and contemplated. The video essay as artistic theme park, in the best sense possible, film history playfully resurrected. (See also: Goddess of Speed , Frederic Moffet)

Pictures of Ghosts by Kleber Mendonça Filho

A deeply personal psychogeographic exploration of film as home, even in the face of a looming societal ruin. Even while keeping within the format of a feature film, it is as expansive as Sedira’s installation, bravely projecting itself into a post-cinematic, post-human finale. (See also: Mast-Del , Maryam Tafakory)

Introduction to “With a Camera in Hand I Was Alive” by Katie Bird

As excellent as — and somehow longer than — the video essay it introduces, it is also a radical new proposition for videographic scholarship. Creator statements are usually written, but instead we have an experimental selfie-video layered with reflections — academic, political, personal — on women’s labour in cinema. (See also: Jill, Uncredited , Anthony Ng)

A scholarly video essay that pursues its research object so thoroughly that it becomes its mirror reflection, art and life entwined in an inextricable dialogue. (See also: Laterally , Maria Hofmann)

An inspired series of interrogations of the Italian accent in Hollywood movies as a contested site of cultural identification. This video asks who cinema really speaks for, and in doing so speaks its own truth back into cinema. (See also: Dressed to Kill Cis Hetero Patriarchy , Nicole Morse)

Feeling Cynical About Barbie by Broey Deschanel

This vlog-style essay brilliantly links two phenomena from the summer — Barbie and the Hollywood strikes — to critique media capitalism’s insidious strategies for possessing and exploiting the cultural imaginary. (See also: A History of the World According to Getty Images by Richard Misek)

Games That Don’t Fake the Space by Jacob Geller

Among the video essays occupied with audiovisual form, I especially admire Geller’s vast research and deft navigation through the surprising spatial environments found in video games. (See also: Sensuous and Affective by Oswald Iten)

Film critic

In this list, I have tried to avoid simply listing my friends, and instead tried to cover a little of the diversity of audiovisual essay venues existing today.

Performance: Divine Horror by Kryštof Kočtář and Matouš Vad’ura

Puts the destruct in deconstruction.

The Mechanics of Fluids by Gala Hernández López

A deep dive into online incel culture.

@Concert: Liveness in the Time of Coronavirus by Landon Palmer

An inspired assemblage of awkward moments in a live-but-not-living world.

Searching for Incognita by Johanna Vaude

Another stunning work by this master of the form: the motif of ‘adventuring’ in film, deftly gathered and revealed.

Why Do Movies Feel So Different Now? by Thomas Flight

An extended, thoughtful reflection on ‘metamodernism’ in recent popular cinema.

The Address from Beyond the Grave by Roz Mortimer

Mortimer illuminatingly relates her own filmmaking work to that of other women, films in which ‘spectrality’ is hauntingly tied to historic, socio-political traumas.

Undercurrents: Meditations on Power by Margot Nash

Nash, among Australia’s greatest artists, would probably prefer this to be known as a film, but it has a special relation to the audiovisual essay: a montage from her previous works, it forms a powerful, urgent poem for our times.

Video essayist, filmmaker

Sleeping Sickness: The Downtrodden in Pedro Costa’s Cinema by Alexander Melyan

A beautifully crafted video. It got me lost in the images of Costa’s films all over again.

Great concept, better execution. A very satisfying watch and listen.

Takes me back to my days in foley classes. Brought a smile to my face watching and the odd grimace.

Queer performance-based media artist

What an incredible video essay! This enthralling and meticulously edited piece uses a binary of chaste vs. unchaste to collapse in on itself as a gendered structure of representation in Iranian cinema. Tafakory uses repetition and juxtaposition to emphasise this undoing and mirrors clips of women in grids of four where they are (now) engaged with each other onscreen. She overlays certain clips, which seep into and onto each other as a form of touching, as if to queer the materiality of these clips as well as the newly formed relationships she has created through her editing.

A masterful and hypnotic piece that is seemingly edited on a smartphone that simultaneously demonstrates the source materials and inspiration for the work, while showing the methods and thinking of its construction. Lacurie takes us on an expansive menstruation journey that is personal and political—navigating apps, memes, video clips, and a tarot card reading through the analysis of a fatal penetrative wound on Xena Warrior Princess’s body. A mesmerising video essay from, In the Works: Makings and Unmakings of the Video Essay, Lucerne School of Art and Design, Switzerland. See Lacurie’s other work: https://vimeo.com/lacurieo

A video essay with an ending you can dance to, I Would Like to Rage is smart, tender, and funny. Galibert-Laîné’s thorough and thoughtful practice is fully on display as they take us through various machinations of online and mediatised rage, its performativity, expression, and ownership, and how they experience or rather, attempt to experience rage authentically. A triumph of intelligent vulnerability expressed through an assemblage of self-reflection, video clips, memes, gifs, and Leslie Knope homages, this endearing delight of a video essay is surely coming to a film festival near you.

An impeccable experimental video essay that exaggerates and emphasises the uncanny through foley and feminist intervention. Fife Donaldson aptly mixes and amplifies the sharp edges of ASMR sound artist Julie Rose Bower’s work by replacing the soundtrack for the knife scene in Kiss Me Deadly. Switchblades pop and fist punches snap and crack onscreen through Fife Donaldson’s use of this unique collection of sound, and her use of visual repetition and slow motion. I am particularly drawn to how she lingers on sound during a slow motion shot of the would-be attacker’s descent to the ground as he slides down a wall after the attempted knife fight.

A gong repeatedly sounds as ‘The End’ title text from a variety of films are shown onscreen in several languages. We hear a tapping—a soft clicking that is perhaps his keyboard, our viewership guided by his hand. The way that Binotto has arranged these endings and silenced their corresponding soundtracks are filled with loss as they each mark an ending to a specific film as well as the end of his incredible Practices of Viewing series . Binotto cites Roland Barthes while seemingly articulating his own work ethic: “writing as absolute brings with it a particular existential movement: the drive to finish the work in order to start again”. I can’t wait to see what comes next.

Using Evelyn Kreutzer’s Moving Poems prompt that asks makers to pair a poem with a media object, moving poems: a raisin in the sun (1961) is a poignant and poetic work that capitalises on affecting performances from the 1961 film adaptation of A Raisin in the Sun. De Jesús engages Langston Hughes’s short poem Harlem in onscreen text while expertly and artfully using opacity, repetition, movement, dialogue, and match cuts to sound in this stunning and layered poetic video essay.

Jeanne Dielman: On / Off by Dan Noall

A sublime supercut of every time the title character of Chantal Akerman’s Jeanne Dielman, 23, quai du Commerce 1080 Bruxelles turns on and off the lights. Noall jumpcuts us through each of the rooms of this film and the quiet bland domesticity of house and sex work with this simple task. Only fans of this iconic film will recognise the importance of Noall’s final shot where Jeanne turns off the light of the kitchen while firmly grasping her silver scissors and shutting the door behind her with a thud.

Video essayist (as kikikrazed ) and community manager for The Essay Library

Everything is a Remix (Complete Updated 2023 Edition) by Kirby Ferguson

Kirby Ferguson has revisited this project multiple times since it debuted in 2010, remixing his own work to create new iterations. The 2023 edition, described as “the definitive Everything is a Remix experience” by Ferguson, includes a new part about AI art, also released individually in 2023. Unfortunately, the video currently sits at under 100,000 views on YouTube due to unjust copyright claims that contradict fair use and the remix philosophy.

The PS1 Start-up Tells a Story by Dennis Gallagher

Gallagher’s 40-second essay (really only 30 seconds if you forget the credits) is a perfect example of a video essay with zero fluff. He narrates alongside the PlayStation startup sequence, guiding us through it with a sense of awe. The fantastic digital portal metaphor doesn’t overstay its welcome in this bite-sized treat.

Four-Byte Burger by Stuart Brown (Ahoy)

Brown documents his faithful recreation of his favourite piece of Amiga art, Jack Haeger’s Four-Byte Burger. In the process, he reveals how technological constraints can foster creativity. His passion and personal investment in the original artwork is clear throughout this journey.

The Chaos Behind The Wizard of Oz (and why it turned out ok anyway) by Isabel Custodio (Be Kind Rewind)

Custodio explores the production of The Wizard of Oz through each of its four directors, balancing substantial research with personal evaluations of their filmographies. In my own video essay work, Be Kind Rewind is one of my biggest inspirations. Every video amazes me with the sheer knowledge and passion for film on display. This essay is no different as it juggles the interconnected careers of actors, producers, and directors within the studio system at the time.

Some video essays that rely on literature to examine a film can become too text-heavy, but this essay never feels like that. DeLisio’s careful narration and textured sound design allows him to speak with the film instead of over it. This intelligent, well-edited video cements James DeLisio’s status as one of the most exciting emerging video essayists.

Film teacher and researcher at Escola das Artes in Católica University (O Porto); film programmer at IndieLisboa Film Festival; film critic at À pala de Walsh website.

Exotic Words Drifted by Sandro Aguilar

At the edge of the word lies silence, hesitation. On the other side of colour, there are bright colours, gray, black and white. This is a film that sits on the other side of the mirror and takes us through the tense and enigmatic reverse side of classic cinema. In Aguilar’s audiovisual essay, everything floats, expectantly, waiting to happen, inaugurating a new order, like a tense relationship between day and night, between the negative and the positive of a film stock.

Audiovisual essays are tools to unlock the imaginary and highlight possible paths and barriers. Misek’s work invites us to understand the struggles to show and hide images in contemporary digital agoras, where public versus private ownership is at stake in order to disseminate controlled versions of history.

Réseau des sens by Mirjam Leutwiler

For each contact, each touch there is a split “I”, a network of sensation. Mirjam Leutwiler’s short audiovisual essay is not only interpreting Michel Serre’s text “The Five Senses. A Philosophy of Mingled Bodies”, but also telling us how that network about touching and feeling is underway in the cinematic phenomenology.

Kinoapparatum Remade. A Videographic Montage Experiment. by Johannes Binotto, Maurice Dietziker, Linus Bolliger, Arseni Gavrilov, Kilian Frei, Andrina Moos, Cécile Brossard, Sven Friedli, Mirjam Leutwiler, Jana Schlegel, Melina Hofer, Anja Hubmann, Fynn Groeber, Nora Gruetter.

Kinoapparatum Remade is not only an homage to Vertov, Kaufman and Svilova’s seminal film Man with a Movie Camera. And also not only a reflection on Manovich’s ideas on the film regarding new media. It is all of this but it is also a collective collaborative effort in which we can see that recreation it also followed by actualisation, complementation and creative choices based on movement and form. And these particular choices of the “collective with the moving images” tells us that it is not only a question of past versus incoming future when we look at 1929’s masterpiece.

Against Polish or, Notes on Videographic Labor or, You Could Remix Blazing Saddles Today Will Digravio

Digravio’s original audiovisual essay may work against the idea of perfection and neatness as a possible disguised style. But it is also an exposition of the work involved in the audiovisual essay. In this sense, it enters a loop, a mise-en-abîme where a “meta worker” develops a similar “meta mirror” to better highlight the nature of what is involved when reworking the images and sounds of a film. 

Media and cultural studies graduate student at the University of Wisconsin–Madison

The Future Is a Dead Mall — Decentraland and the Metaverse by Dan Olson (Folding Ideas)

Another long-form triumph from the creator of Line Goes Up – The Problem with NTF s and In Search of a Flat Earth .

Searching for Humanity in Fortnite’s Battle Royale by Jonathan McIntosh (Pop Culture Detective)

A fusion between a “Let’s Play” and a conventional YouTube video essay, this moving autoethnography finds optimism and community in one of the most unlikely online gaming spaces.

Alexandre’s cleverly profound work on gender, sexuality, art, and digital culture never disappoints. Everything Is Sludge, which interrogates the rise of split-screen “sludge content” on TikTok, is yet another home run, and takes particular advantage of the traditional YouTube format. 

Associate professor of film and media in digital contexts at Aarhus University, Denmark; visiting researcher in the Centre for World Cinemas and Digital Cultures, University of Leeds, UK ; author of Workshop of Potential Scholarship: Manifesto for a Parametric Videographic Criticism, NECSUS  2021.

There has been so much exciting work to learn from in 2023 that I found it near-impossible to make this selection, even limiting myself (as I have) to ‘scholarly’ video essays. Let me name some makers in addition to the many mentioned below that have impacted my understanding of the practice this year: Ariane Hudelet, Cormac Donnelly, Dayna McLeod, Irina Trocan, Jemma Saunders, John Gibbs, Kevin Ferguson, Liz Greene, Maria Hofmann, Maud Ceuterick, Oswald Iten, Richard Misek, Susan Harewood… My point with this list, which could have been indefinitely extended, is that investigating the possibilities of the video essay is a collective endeavour. Brian Eno has a notion of collective ‘scenius’ (as opposed to individual ‘genius’) which refers to “the intelligence and the intuition of a whole cultural scene”: it’s this boisterous collective intelligence that I think we’re witnessing with the explosion of the video essay. Can it last? I do worry that the period of expansion, exploration and experimentation will exhaust itself, and that a single preferred mode of audiovisual rhetoric will be asserted or be insisted upon by the journals. I’m relieved this hasn’t happened yet, not in 2023 at any rate. And so my selection (which could easily have been several further sets of seven videos) is intended to indicate some of the striking variety, as well as the quality, of the work being done. Memories of It by Kathleen Loock ‘Memories of It’ mixes film, trailer and documentary footage with personal reflection and interview in order to tease out Kathleen Loock’s traumatic memory of watching (and fast-forwarding) the 1990 adaptation of It on VHS as a child. She links this memory with the condition of the Wendekinder, children like her of the former GDR forced to cope with a new world after German reunification. Does Kathleen over-sociologise her act of retrospectatorship by invoking shared generational experience? Is the video an attempt to contain as well as explain the threat of traumatic eruption? I’ll just have to watch ‘it’ again… Everybody’s Gotta Learn Sometime by Drew Morton

Thomas Pynchon’s Vineland is my favourite novel and one joy of my 2023 was encountering Peter Coviello’s Vineland Reread, a book that mixes literary criticism, cultural theory and autobiography to evoke the presence of Vineland in Coviello’s life and teaching. Drew Morton’s account of re-viewing and teaching Eternal Sunshine of the Spotless Mind at intervals since that film’s release is a similarly rich and joyful intellectual experience – Drew even shares some hard-earned lessons in love. (I recommend comparing the earlier version of the video linked in the creator statement, to see how an adept maker engages with challenging peer review.)

Desktop Documentary by Johannes Binotto

Johannes Binotto’s literally/ironically titled ‘Desktop Documentary’ is expressly a “call to clutter”. As such, it makes me terribly anxious. But this is a brilliantly conceived and engagingly performed piece of explicatory and programmatic rhetoric that draws on YouTube how-to videos even as it nods to the opening of Cléo de 5 à 7. I am happy to grant Binotto’s fiction that his desk has not been curated because I am persuaded by his account of the desktop as recalcitrant technology. And I am especially seduced by his call for productive accident and a-rational research methods that look back to surrealism.

True Enough by Chloé Galibert-Laîné

True Enough might seem a jeu d’esprit compared to Chloé Galibert-Laîné’s longer video essays. But even as it draws on the functional aesthetic of the karaoke video, this adaptation of a text by Will Webb, made for Ariel Avissar and Evelyn Kreutzer’s Once upon A Screen project, is a work of great refinement. Galibert-Laîné creates a “fictional offscreen space” with beautifully composed filmed footage enlivened by dancing light from an unseen television. The cheerful font and sung accompaniment extend the possibilities of onscreen text and voiceover. As an added bonus (or intrinsic moment), it contains the best Simpsons allusion ever.

This has been a vintage year for multiscreen. Like the videos by Mittell and Arlander discussed below, Colleen Laird’s Eye-Camera-Ninagawa and Adam Cook’s A Cinema of Bodily Sense deploy multiscreen in powerful but contrasting ways. Maryam Tafakory uses it differently again in ‘chaste/unchaste’. The video is a supercut of female faces (plus one big cat and a gas hob) made from thirty-two Iranian films. It stages its imagining of queer desire as a progression from multiscreen to single screen to superimposition. ‘chaste/unchaste’ is a condensed masterclass in how argument can be made in formal terms without the aid of voiceover.

169 Seconds: Trimming Time in Breaking Bad by Jason Mittell

To celebrate its twentieth anniversary, the Danish film journal 16:9 has been publishing 169-second video essays in a series that features makers like Cristina Álvarez López and Adrian Martin, Jaap Kooijman, Catherine Grant, and Barbara Zecchi, with two impressive videos by my Aarhus colleague Mathias Bonde Korsgaard. My favourite is Jason Mittell’s cheeky afterthought to his videographic project on Breaking Bad (it traces Walter White’s story arc through his hairstyles). I like how the application of strict but ludic formal parameters, which Mittell derives from the journal name and video duration, generate a cryptic visual tapestry of the entire series.

Revisiting the Aspen Tree by Annette Arlander

Between 2002 and 2014, artist Annette Arlander recorded weekly visits to locations on Harakka Island near Helsinki in a series of videos. In Revisiting the Aspen Tree, she returns to one such site and embeds those videos in the video document of the more recent visit. Differently from Mittell’s Trimming Time, Arlander uses parameters to dictate a practice that is physical, repetitive and durational. But it reminds me of Will DiGravio’s Rio Bravo project, and like DiGravio’s four-hour Against Polish, it suggests the value of an ‘ambient’ scholarship, in which iterative academic labour is presented in something like real time.

Host and producer at Wisecrack

My selections focus on creators who are pushing the critical boundaries of the video essay format. In particular, these are creators who both utilise critical theory, social theory, and philosophy while also producing videos that are entertaining and accessible. They also make the types of videos that leave you feeling like more questions have been opened than answered. Which, especially on YouTube, is an increasingly rare thing.

Griftonomics: Why Scams Are Everywhere Now by Tom Nicholas

This video might be Nicholas’s magnum opus, and it feels more like a digital documentary than it does a traditional video essay with a runtime of almost two hours. But he earns every minute of the video by not only exploring the growing phenomenon of digital grifters, but by showing how the logic of grifters exists in an ongoing dialectical relationship with the larger economic structures in our world. In this way he arrives at the logical core of the modern digital grifter, and shows how this same logic is at the heart of much of modern culture. He balances this out by also exploring the psychological factors that have made grifter scams and content so popular. Nicholas also deserves credit for working a level of theatricality into this video (and all of his videos) that’s visually engaging without being distracting. In a world of sad ex-grad students making videos about capitalism ruining our world, Nicholas is the relatable and entertaining lad that takes you just as deep without any performative nihilism.

What Red Pill Philosophy Gets Wrong by Then &  Now

2023 was a banner year for content made by reactionary young men utilising various philosophical and political ideas to justify a sense of growing alienation. While it’s easy to dismiss this contingent of creators completely, the harder task is to engage with these trends, openly interrogating their ideological core. And this video does an exemplary job at this task, taking red pill philosophy to task, and in the process, exposing how it offers a shallow simulacrum of actual philosophical responses to complex social problems. The video acknowledges the alienating cultural conditions that produce the “manosphere” while exposing the illogical core at the heart of these ideas. In doing so, Then & Now has created a video that pushes the viewer to not simply dismiss the modern reactionary, but to understand the logic of this movement, and see how this manner of thinking is more common than we might realise. Ultimately, it’s a video that skillfully uses seemingly esoteric and academic ideas to re-frame the contemporary crisis of masculinity while showing us all why we should care.

the parasite class is killing us. by Alice Capelle In this video, Alice Capelle uses the logic of vampire capitalism to show how the modern digital economy increasingly depends on acts of parasitism. She shows how the type of parasitic class relationships exemplified in Bong Joon-ho’s Parasite is replicated in digital spaces, and in particular, among self-styled business gurus using YouTube videos as a way to repeat the logic of class exploitation in the guise of self-help and business advice. Like most of Capelle’s work, this video utilises her ability to synthesise a French brand of critical social theory with an English-language based digital cultural space. This video feels like a sort of ethnography of the contemporary digital parasite, one that both exposes the exploitative core of their content, while hopefully encouraging us to undermine this logic however we can.

Assistant professor, Leiden University, and film programmer

Ross’s recommendations were submitted without comment.

El juicio by Ulises de la Orden Dau:añcut // Moving Along Image by Adam Piron

Silence of Reason by Kumjana Novakova

Mast-del by Maryam Tafakory

Limitation by Elene Asatiani, Soso Dumbadze

An Asian Ghost Story by Bo Wang

Still Film by James N. Kienitz Wilkins

Film critic and curator of The Moving Image from Lima, Perú

This year has been particularly scarce in terms of what I’ve seen or experienced in cinema due to various reasons. But here is a small selection of works I deem worthy to be mentioned, all from the fantastic [in]Transition: Journal of Videographic Film & Moving Image Studies.

A magnificent view on the dual nature of the portrayal of women in Iranian cinema.

Through the spirit of Chris Marker, this playful video essay runs the gamut of exploration via the Geo Guesser application and Marker’s cinema.

“Visual capitalism.”

Audio-Visual PhD student at University of Birmingham

Double Takes: A Series of Short Video Essays by Sarah Atkinson

Elegantly simple in their conception and execution; and cumulatively damning.

Insincere Inclusion? Ignorant Appropriation? A Symphony Orchestra Plays South Indian Film Music by Sureshkumar P. Sekar

I listened and I learned. A truly audio-visual piece.

Why Does Gotham Look like That? by Will Webb

An extensively researched and engaging exploration of this fictional city’s screen history.

A fascinating, haptic, personal inquiry that I couldn’t stop thinking about afterwards.

Indy Vinyl for the Masses: Lollipop by Ariel Avissar (curator) Matt Payne, Mingyue Yuan and Charlotte Scurlock

Pure fun and a wonderfully cohesive melding of song, theme (walking) and chosen keyword (kids). Hats off to Ian Garwood too for conceiving this project!

Freelance critic

I was flabbergasted last year when I somehow missed Mark Brown’s Platformer Toolkit , which I’m noting here because I think it absolutely represents a vital step forward for this art. I hope to see more work in interactive essays in the future.

Plenty of essays are about specific issues. This one manages to also embody its own ethos by acting as a conduit to get good-quality public domain imagery into the actual public.

A great rumination on acceptable expressions of anger, mediated through the desktop form in the same way that our emotions are mediated through technology.

The History of the Minnesota Vikings by Jon Bois et al

I think at this point Jon Bois just has a permanent spot in my ballot each year. He continues to innovate and refine his form. No one is making documentaries like this.

Pictures of Ghosts by Kleber Mendonça Filho et al

A beautiful meditation on memory as channeled through both personal and public archives, and the relationship between cinema spaces and their communities.

Brilliant in its simplicity, a Rorschach test that reveals the underlying absurdity of its own premise, and in turn the entire premise of censorious morality.

Nonbinary scholar-practitioner working at the intersections of artistic research and critical theories of embodiment and identity; reader in media and performance at University of Huddersfield; founding editor of Journal of Embodied Research.

I am a performance theorist and practitioner who has been working for several years to educate myself in the ways of videographic thought. My selection is eclectic and formally diverse, mostly coming from outside film and media studies.

Peribiophoty by Tom Murray, Karen Pearlman, Stephanie Russo, Hsu-Ming Teo, Rowan Tulloch, Rachel Yuen-Collingridge, Malcolm Choat

This item is from the journal I edit. I chose it from our 2023 video articles because of how it uses a formally simple concept to stage a deep dive into a range of scholarly projects. This is a co-authored video article sharing the research of five academics, who not only speak to the camera about their work but also interact physically with various objects on a sparse kind of set. It is elegantly produced and designed to examine “the personal and intellectual contexts (peri) surrounding academics and their biographies (bio) through audio-visual representation (photy).”

The World like a Jewel in the Hand by Ariella Azoulay

This film is technically from 2022 (I don’t know which month), but since this is my first Sight and Sound poll, I have decided to include it. As far as I can tell, it has primarily been screened in 2023. In the film, scholar Ariella Aïsha Azoulay explores the complex history of colonialism between Algeria and Israel, with an emphasis on the gradual erasure of the important figure of the Arab Jew. Azoulay manages to put this history in the broader context of European colonialism in Africa and to interrogate the ongoing practices of colonial museums, all through the simple action of touching and talking about a wide array of books, photographs, mezuzot, and other objects on her desk. When I first saw this film, I immediately felt that it brings an extraordinary depth and power to the concept of the “desktop documentary.”

Familiar Phantoms by Larissa Sansour and Søren Lind

I have to confess that I have not seen this film, only the trailer. I recently got a chance to see In the Future They Ate from the Finest Porcelain (2016) and In Vitro (2019) by the same creators. One of the challenges in selecting the “best” video essays from a given year is that so much videographic thought still takes place within the economy of fine arts and is therefore not made available online because it would thereby lose its aura. Larissa Sansour is a Palestinian video artist and filmmaker whose work is powerfully situated and discussed in Gil Z. Hochberg’s book, Becoming Palestine. I am including Familiar Phantoms on my list of selections as the 2023 video work I most wish to see.

A Short Film About Stealing (in Norway) by Pouria Kazemi

I have been able to find very little about Pouria Kazemi online and nothing about this film, which I had the chance to watch when it was submitted to a video festival I co-curated. This short animated video essay is a perfectly composed, brilliantly understated autobiographical statement about the necessity of petty theft under late capitalism. Among the more delightful and poignant touches is that the author’s friends, to protect their anonymity, are given as pseudonyms the names of the Norwegian royal family.

Hold On, This Matilda Musical Snapping 💀💀 by @wonder_kidd

Hold On, This Matilda Musical Snapping was a TikTok / Instagram trend in which a scene of dynamic choreography from the movie version of the musical Matilda is overlaid by various alternative musical tracks. While putting forward a 25-second social media remix as one of the best video essays of the year is certainly pushing the limits of the form, all the key elements are there: a creative and incisive juxtaposition of a video track with a distinct audio track is contextualised by the critical commentary of a textual annotation. The version I have chosen to link uses @wonder_kidd’s remix of Beyonce’s ‘Cuff It’, a choice that (as many of the Instagram commenters noted) effectively brings out the black cultural roots of Ellen Kane’s choreography, in sharp relief against the massively predominant whiteness of the British schoolchildren who perform it. In just a few seconds, this remix gives us both a snapping new version of Matilda and a cultural critique of how black dance knowledges circulate in predominantly white cultural fields.

Video essayist at StrucciMovies , actual play host on Oddity Roadshow

Colleen Ballinger and Commentary Culture by Ro Ramdin

Ro Ramdin’s work is incredible. Always sharply written, insightful, very funny, beautifully shot, and deeply thoughtful under the meticulous aesthetic and entertaining editing style. She’s one of those essayists I am more than happy to watch even if I have zero interest in the subject matter. I chose this video of hers in particular because I found her reflection on her place in the commentary channel ecosystem navigating the “algorithmic nightmare” of YouTube (as she puts it) especially compelling.

Does Fresh Garlic Actually Taste Better than Garlic in a Jar? by Ethan Chlebowski

Ethan Chlebowski has made several videos posing the question of whether more expensive versions of the same ingredient are worth it and why, including on balsamic vinegar, olive oil, parmigiano reggiano, vanilla, and, here, garlic. Each video is a deep dive on the cultural history of how the food is used and why, the basics of the culinary science behind it, and Chlebowski doing several taste tests and then giving recommendations at varying price points. While some of his conclusions are down to personal preference, his videos are nevertheless fascinating and done without judgement or pretension. I’d consider them a must-watch for new home cooks or those looking for a great example of engaging educational content that doesn’t condescend.

Wayfinding Flight Rising Dailies & Accessibility by PSJ ulie

I started a Neopets account in elementary school, over twenty years ago. My interest in Neopets or other pet sim sites has long since waned but I’m still fascinated by the work of Pet Simmer Julie, who crafts in-depth videos on virtual pet games. Her depth of knowledge and passion for these games and communities is immediately evident with any of her videos. This video, for example, helped me understand my own problems navigating real-world attractions that had poor wayfinding, and I’ve thought back to it many times after watching.

Filmmaker , author, video essayist, critic

A perfect capper to Johannes’ indispensable series

It’s a Zabriskie, Zabriskie, Zabriskie, Zabriskie Point by Daniel Kremer

Daniel finally makes his epic, a great odyssey about why we get lost in movies.

Against Polish or, Notes on Videographic Labor or, You Could Remix Blazing Saddles Today by Will DiGravio

With the insouciance of late Godard or Leos Carax’s New Order music video, Will disassembles our need to assemble.

Ozu Without Ozu by Green and Red

Deliciously busy exploration of auteurism.

Once upon a Screen: The 39 Shots by Ariel Avissar

A recontextualisation of what’s in plain sight.

Random Acts of Flyness Season 2 by Terence Nance

Terence and co’s vibrant and deeply necessary attack on commerce and media’s hideous parasitic relationship is an inspiration to all creators. One of the best to ever do it.

Independent scholar, video essayist

Practices of Viewing by Johannes Binotto

I remember where I was, shaking my head, beaming, and stifling a gasp, when I realised that Practices of Viewing is our generation’s Ways of Seeing or Histoire(s) du Cinema. A project of this scope, originality, insight and depth of audiovisual thinking may never happen again.

Jill, Uncredited by Anthony Ing

The log line says it’s a subtle, masterful tribute to the nearly-invisible labour of a background actress you’ve never heard of. But really, it’s a ground-up retraining of your whole visual cortex. Squint between the film grains, and you might even find a remake of Rose Hobart that outdoes Cornell.

Non-Euclidean Therapy for AI Trauma [Analog Archives] #SoME3 by neoknowstic

I’ve been meaning to include a mathematics video essay for years, and this one’s a revelation. A horror film starring an AI image generator lost in its own vector space, trying to remember enough matrix algebra to escape from the ‘dream’ of a grotesque face that it can’t stop making.

William Shakespeare’s Course of True Love by Lara Callaghan

Full disclosure: I was a participant in the group project that this essay belongs to, but I had nothing to do with this inspired entry. Unfortunately. I’m so jealous that I never realised that a video essay could parody other genres – in this case, the infomercial – to enclose its insights into an envelope of fleet-footed wit that belies their depth.

Elaine Scarry says pain can’t be expressed in words, but this essay claims that Phil Tippett’s film Mad God offers a counter-argument: maybe using a different system of signification CAN express pain. Magnificently, this essay doesn’t assume that scholars have more authority than artists, and opts instead to orchestrate a coequal conversation between two of them.

Indians from 1967: A Reaction by Ritika Kaushik

A time-capsule doc from 1967 resurfaces recut online and inspires a bevy of reaction videos. Why’d that happen? If we can’t explain why, maybe we can at least reproduce the effect, but with all the tools out in the open. And that’s what this essay does. After a forensics of the recut itself and a cataloguing of the reactions, a little zoom and slow motion unexpectedly imbue me with the same fascination with wonder and impermanence for contemporary online culture.

The AI Revolution Is Rotten to the Core by Jimmy McGee

This is ground zero of visual culture now, and most of us are either too tired to catch up or hoping it’ll just go away. If you don’t know where to turn, turn here. It’s rigorously researched, historically grounded, theoretically canny, sardonically wise, and as quotable as Casablanca. “We need to choose between building a world for money to live in or building a world for people to live in.”

Freelance film critic , film studies lecturer at UNATC  Bucharest

In retrospect, I seem to have compiled a mostly glum list, if not directly referring to contemporary events, at least haunted by them:

Scenes of Extraction by Sanaz Sohrabi

This installation work surveys the history of Iran over several decades, focusing on oil extraction by the foreign company soon to be known as British Petroleum, through a technique called reflection seismography. The challenge, of course, as postcolonial scholarship taught us, is to look beyond the audiovisual self-representation of the company – and the artist accomplishes this extraordinarily well. A voiceover accompanies a collage/montage documenting industrial processes, while the collage in itself operates on the images – which sometimes look like spectral cutouts – workers disconnected from the background, initially black, that slowly takes shape behind them), while at other times these images show their age (for instance, when 1930s maps are juxtaposed with recent CGI ).

Between Revolutions by Vlad Petri

Films about revolutions often – and quite paradoxically – treat the event like a solidly contained point on the historical axis, with a beginning and an end, missing exactly their transformative potential and their collective character. One way to avoid this is to resort to the not-entirely-manipulable archives from the depicted era (and not just in short clips to lend the veneer of truth to fictional reenactments), and Between Revolutions is a pretty convincing demonstration of this strategy. Maria and Zahra are fictional med students from Romania and Iran, trying to figure out life amid social turmoil – but the footage, poems and songs that illustrate their journey existed in the world long before the making of this film, and even when made with obvious artistic or educational intent (not to mention elaborate choreography!), these reworked materials contain some trace or emotional truth of their times.

This Is the End by Vincent Dieutre

By the most expansive definition a “videographic” work, Dieutre’s Los Angeles pandemic film has, I would argue, a family resemblance with Thom Andersen’s survey of polysemic Californian cityscapes. Love, longing and poetry readings (with actors’/directors’ cameos!) interrupt the grim silence of lockdown.

She Asked Me Where I Was From by Aulona Fetahaj

I reviewed this short film for Kortfilm.be.

Incident by Bill Morrison

Bill Morrison is known to be interested in film only when it is analogue and beautifully degraded, and in this respect the CCTV /bodycam-sourced Incident is a long distance from Buried News . The killing of Harith Augustus by the Chicago police was previously examined by Forensic Architecture to persuasively oppose the authorities’ version of the event, but Morrison and Jamie Kalven at the Invisible Institute set out to do something else. The 30-minute film, often showing in split-screen multiple angles and parallel events, only tracks a short span of time, although 1) it seems dispiritingly endless and 2) it already anticipates the community’s reaction to seeing yet another African American killed, while the policemen, in an onlooker’s phrasing, “get their story straight”. Augustus’s lifeless body is present in the frame for a long stretch of the runtime, contrary to the CPD ’s attempt to erase the “accident” from memory, while the eloquent rage of everyone in the community seems tragically rehearsed in similar prior events. The victim’s neighbours don’t get to express solidarity, but the colleagues of the policemen who fired the gun can, and do, help erase criminal guilt.

Makeover Movie by Sue Ding

You’d think this is the second-oldest topic in the feminist book (immediately after suffrage), but makeovers seem here to stay. Just look at what the too-radical teen in Barbie has to go through, or scroll down any social media app on a new account. Luckily, well-informed critiques, spanning many decades of US films, and listing all the problematic tropes implicit in the “makeover” are also competing for our attention. I can only hope that more young spectators see “The Makeover Movie”, where Sue Ding conjures a multiracial telephone slumber party with her girlfriends to understand how these films taught them “not only how to be a woman, but also how to be American”. Teen classics provide most material, but a handful of musicals plus Desplechin’s A Christmas Tale and Vertigo also fit the bill.

Screen Stars Dictionary. Natalia Oreiro by Jiří Anger and Veronika Hanáková

I grew up with Natalia Oreiro in her many disguises on my TV screen only to realise that nobody referred to her in the many pop surveys of Film and Media Studies. Therefore, I owe Veronika and Jiří many thanks and a loud high-five for allowing me to mention her again as a media scholar in my 30s. Autobiography aside, this playful video is a throwback to 2000s TV series, music clips and shows, computer interfaces, and a persuasive argument about how the model-periphery theory of dissemination is a far from rigorous model.

Film programmer and researcher

Where Is Little Trixie? by Carlos Baixauli

A very moving work that packs a lot of wonder and attentive detail in under four minutes, building a bridge between the works of two women filmmakers more than a century apart.

Who Speaks? Possessing Lyotard by Oscar Mealia

It points the way to new possible intersections between philosophy, film research, and video essay formats.

Isn’t That Going to Be Awfully Dull and Drab?’ George Hoyningen-Huene’s Use of Neutrals by Lucy Fife Donaldson

Packs surprise and captivating visuals into a video essay able to pleasurably unpack original academic and archival research.

Film critic ( À pala de Walsh ) and film programmer (Cinemateca Portuguesa, IndieLisboaIFF)

The latest film by James N. Kienitz Wilkins is an intriguing and exhausting audio play voiced by the director, who plays the four main characters in a court inquiry about film memories, film still photographers, Kodak as a pharmaceutical enterprise, the negative aura of Tom Hanks, boom operators, and the elusiveness of Hollywood as a cultural agent. All of this is put together with a seemingly random selection of film stills. As usual, in Kienitz Wilkins’ work, discourse is moving and images are ecstatic.

Le film que vous allez voir by Maxime Martinot

Maxime Martinot’s 11-minute film is an immensely funny compilation of disclaimer cards presented at the beginning of films throughout history. Edited as a frantic accumulation of non-images, we expect the worst and suffer the anticipation of immoral, violent, or graphic images. Without the images themselves, we are left with an essay on morality and sensibility as they evolve through time and shape the way we see the world around us and ourselves.

Où en êtes-vous, Tsai Ming-Liang? by Tsai Ming-Liang

A 20-minute meditation by the greatest living filmmaker on back pain, the pleasure of sitting, the beauty of chairs and how to paint them.

Chambre 999 by Lubna Playoust

A conceptual remake of Wim Wenders’ Chambre 666, made 40 years later. Cinema has changed, and today’s issues concerning viewership, distribution, and production are radically different from those of 1982. An uneven collection of thoughts that includes a wonderful opening act by Wenders himself as a burlesque doomsday prophet.

Onde está o Pessoa? (Where is Pessoa?) by Leonor Areal

From a few minutes of film, shot in 1913, Leonor Areal loops, zooms, pans, and examines every detail (as in Ken Jacobs’ Tom, Tom, the Piper’s Son), looking for the poet Fernando Pessoa, who was a cinephile, designed the logo of a movie company, wrote several film scripts, and was never caught on film. Or was he?

Even if Godard is dead, he lives in Maryam Tafakory. Mast-del is a collage of post-revolution Iranian cinema that produces mesmerising film compositions of gestures, textures, sounds, and words. A thin narrative line runs through public images and intimate feelings, delineating a complex web of recollections where memory and film history merge together.

Filmmaker , video essayist . Commissions include Sight and Sound / BFI , Little White Lies, Curzon and Arrow.

As ever, excited to see constant variety within the video essay world. My picks prioritise new creators and formal inventiveness.

MyHouse. WAD – Inside Doom’s Most Terrifying Mod by Power Pak

A masterpiece of recapping, Power Pak’s video is essentially a narrated journey through an ingenious mod. A good recap doesn’t just communicate plot, but also the point of the essay; this does both. Excellent pacing and vocal delivery communicates the tone of the map, and becomes a jumping off point for an analysis of horror in gaming / the oft-discussed topic of liminal spaces. And, a special shoutout to an almost unedited six-minute segment of black and silence in the middle. Commitment to the bit!

Interrogating one of the strangest releases of last year, this essay takes on the unenviable task of articulating how the film articulates the inarticulable (via Elaine Scarry). DeLisio’s commentary includes text elements that are ingeniously expressed in a similar visual language to the film’s (faded, grainy, blurry). As commenter Max Tohline puts it, “not under the knife of Scarry, but in coequal conversation with Scarry”.

Is It Impossible to Dad? by The Nukes

A trademark The Nukes / Josh Geist essay in its analysis of a throwaway family animation property through a serious academic viewpoint – not (just) for the comedy of applying highbrow to lowbrow, but to recognise that even (and maybe especially?) the forgotten parts of pop culture express truths about humanity. Josh reorders his text via its characters’ viewpoints to tell a story about father-son communication – and, perhaps, the impossibility of communication itself.

Alexandre investigates ‘sludge’ content – those splitscreens of a narrated reddit post and a Subway Surfers video, for instance – through a clever visual device. Talk about ‘embodied practice’: hard for me to imagine a more clear example than Alexandre projecting the edited video text onto their own body for the entirety of this video. An interruption a few minutes in from YouTube’s algorithm –a split-screen beer advert no less– just added to the gag on my viewing. And throughout the to-camera presentation, I found my eye drawn off to the Minecraft parkour constantly, in a clever proving of Alexandre’s argument. Behind the overstimulating presentation, Alexandre’s analysis offers an insightful categorisation of a media type inexplicable on the surface but ever-present in the developing digital landscape.

The breezy recap of the man/car binary in the opening moments of max teeth’s essay is authoritative, funny, and thought-provoking – everything a video essay can be, especially on YouTube. And the speed with which that’s just assumed and dropped as we speed into the main matter is a great example of how to explain succinctly. YouTube’s got too many 1hr+ essays – more like this, please.

Seinpeaks by @seinpeaks

There’s a fine line between a shitpost and a videographic work; ironically, the more academic end of video essays (with their lack of in-video explanation due to abstract support, and leaning towards supercuts and split-screens) are more like this than popular YouTube works. Seinpeaks illustrates the fine line beautifully. It’s a long-running project mashing up Twin Peaks and Seinfeld (with guest appearances from other stalwart shows like Always Sunny and Friends). These two shows aired simultaneously and their shared visual language provides a jumping-off point for a surprising collab that draws out the humour in Twin Peaks and the absurdism in Seinfeld.

Editor-at-large and YouTube channel manager at Little White Lies magazine

How Jane Campion Subverts the Violence of the Male Gaze by Carly Mattox

This was an idea pitched to me around focusing on the image of the woman on the street in cinema, especially at night, and especially in films directed by women. It took a little bit of back and forth to nail the structure and pacing, but the tone and central thesis of the piece was rock solid from the outset. I was delighted with how it turned out, and am really excited to see what Carly comes up with next.

Oppenheimer Is the Perfect Christopher Nolan Protagonist by Lara Callaghan

There was a lot published around Nolan’s atom bomb opus, but I’m not sure anything I’ve seen has managed to tap into his preoccupations as a filmmaker as astutely as this.

Adam Driver Driving by Luís Azevedo

This video stemmed from a silly conversation Luís and I had, but I think the result – aside from being superbly edited – speaks to something more serious about how actors choose to present themselves in certain ways on screen.

Professor and director of the film studies programme, University of Massachusetts Amherst

Very hard to limit myself to these nominations only.

Practices of Viewing series by Johannes Binotto

By all means this is the major project in videographic criticism of the year – or I should say of the last three years, since FFW , the first one (I believe) was produced in 2020. A work of art that redefines the boundaries of what’s possible in the medium. Its richness, originality, and creativity combine to create an experience that truly blows the mind. This videographic project is a testament to the limitless potential of form, its academic rigour, and artistry. It’s a visual and intellectual rollercoaster that will leave you in awe from start to finish.

RAWR by Maud Ceuterick

Beginning as a creative spark in an Aarhus workshop, it expanded at Middlebury College to become a true gem. Drawing from Judith Butler’s groundbreaking work, Ceuterick passionately interprets and deforms scenes of female rage, challenging gender norms. This transformative journey echoes Audre Lorde’s call for a radical change through the expression of rage. It’s a brilliant fusion of scholarship and creativity.

This is Not What I Normally Do: An Insignificant Step in the Downfall of the Humanities by Ariel Avissar

This is THE video essay of the year. A bold departure from convention, this video defies expectations with its remarkable layers of provocation. Meticulously edited and expertly crafted, it pushes the boundaries of videographic criticism, skilfully weaving a captivating tapestry of thought-provoking insights in the field

One of the most captivating sound projects I’ve ever encountered. This video essay ventures into uncharted territory, pairing the audio from the beginning of films with the closing images, creating an extraordinary mosaic of sound and visuals. The result is an auditory and visual tapestry that defies conventional expectations. It’s a seamless blend of the familiar and the unexpected, challenging our perception of film narratives.

169 Seconds: Una mujer reflejada / A Reflected Woman by Catherine Grant

In this brief but profoundly impactful exploration, Catherine Grant manages to distil the essence of the film’s themes, performances, and significance with remarkable precision, a testament to the art of succinct and effective storytelling. It’s a research gem that demonstrates the power of brevity in conveying complex ideas. In just 169 seconds, this video essay is the best piece of research ever “written” on Sebastián Lelio’s film.

This provocative video essay skillfully employs desktop editing on an iPhone to present a feminist perspective on the enduring control of women’s bodies through the dissemination of misinformation about menstruation and the menstruation apps. It is an awe-inspiring blend of resourcefulness, scholarly research, activism, art, exceptional editing skills, and creativity. 

Sensuous and Affective: The Potential of Videography for Studying Audio-Visual Relations by Oswald Iten

A beautifully edited and profoundly insightful exploration of the dynamic interplay between sight and sound.

Emerging voices

The voters had the option to nominate essayists to the ‘Emerging voices’ section as a way to highlight new and exciting talent in the video essay space.

acollierastro (nominated by Ben Chinapen)

[Ben also nominated this creator’s video on string theory in the main poll, and resubmitted his explanation from there to clarify why he was nominating them for Emerging voices.]

This video came out of nowhere and blew everyone’s mind who saw it. An intriguing title, with a clearly stressed-out person and also The Binding of Isaac in the thumbnail? What’s going on? Within one minute the purpose becomes clear; this woman who has very strong opinions and credentials will break down exactly what happened with the String Theory phenomenon while simultaneously stumbling through a playthrough of the vintage roguelike indie darling Binding of Isaac. A premise so absurd and hilarious (dare I say groundbreaking?) that you instantly want to watch and listen. It’s very informative and HIGHLY entertaining for the joke of the idea alone. I’m glad this took off because it was worth it. This is probably my most firm nomination out of the group.

Morgane Frund (nominated by Delphine Jeanneret)

Morgane Frund was born in 1997 in Lausanne, Switzerland. She studied Film Studies, English and German at the University of Lausanne. From 2019 to 2022, she studied Video at Hochschule Luzern, Design and Kunst, graduating with a Bachelor degree. BEAR (2022), her graduation film, screened in numerous festivals and won several prizes. OUT OF THE BLUE (2023) premiered in competition at the Internationale Kurzfilmtage Winterthur. She is active in the fields of documentary film, video essay and performance arts.

Eloïse Le Gallo and Julia Borderie (nominated by Delphine Jeanneret)

Born in 1989, Julia Borderie and Éloïse Le Gallo have been a duo since 2016. They graduated from Le Fresnoy in 2023. In an exploratory mode, they approach water as a substance that influences the territories it flows through and the bodies that live in it. Taking a poetic, documentary approach, they make the experience of otherness a condition of artistic creation. The camera eye acts as a catalyst for encounters, while questioning the human gestures that shape materials and territories.

At the heart of a mesh of viewpoints and disciplines (craft techniques, geology, chemistry, marine biology, etc.) and at the crossroads of sculpture and cinema, they are interested in the origin of the materials that form a landscape. Recently, their research has led them to question more specifically the complementarities between learned form and sensitive form, working with scientists on objects generated by their cutting edge technologies. [Bio from Le Fresnoy]

Rodrigo Campos (nominated by Evelyn Kreutzer)

Campos participated in a mentorship program I co-organised with Anna-Sophie Pilippi, Maike Reinerth, and Kathleen Loock, as part of the Videography conference in Hanover 2022. There he worked with Barbara Zecchi. The resulting video, published in the ZfM Videography blog this year, is a deeply poetic, affective, and analytically profound investigation of Brazilian colonial screen history.

Doing Women’s Global Horror Film History Collaboration (nominated by Colleen Laird)

A collaboration of 30 makers, the Doing Women’s Global Horror Film History project has been in the works since an original call for proposals in February 2022. Although just a few of the participants are experienced (full disclosure: myself included), the grant-funded project was designed by Alison Peirse to train and mentor new talent from around the globe through a series of online videographic workshops over the course of approximately six months. Thereafter, participants would produce their first video essay and would refine their edits through online peer feedback. As one of the collaborators, it has been my great privilege to see the works of so many new creators grow and evolve and I am excited for their collective debut. The collaboration will be published online in the first quarter of 2023 in the journal MAI : Feminism & Visual Culture .

Carlos Baixauli (nominated by Adrian Martin)

Sometimes, audiovisual essays can do a simple thing very well. Baixauli’s ingenious mix of the silent Falling Leaves (1912) by Alice Guy with Céline Sciamma’s Petite Maman (2021) hits that spot.

Green & Red (Kasra Karbasi and Mohammad Amin Komijani) (nominated by Adrian Martin)

These Iranian cinephiles pursue very original film analyses.

Martín Vilela (nominated by Adrian Martin)

Like Cooper in Twin Peaks: The Return, Chandler from Friends is multiplied and interacts with himself, uncannily. In Argentina, Vilela’s country!

May Santiago (nominated by Dayna McLeod)

A queer Puerto Rican feminist filmmaker, May Santiago’s unique voice and perspective makes her a video essayist to watch out for. She will have new work in Alison Peirse’s Doing Women’s (Global) (Horror) Film History ( DWGHFH ) project which will be featured in a special issue of MAI Feminism & Visual Culture in 2024. I was lucky enough to see May’s practice first hand at Embodying the Video Essay, a videographic workshop in Maine this summer and was blown away by May’s spectacularly intricate and layered work. She crafts soundtracks to complement a unique and riveting visual language, combining archive and horror while using herself as narrator and performing subject in front of the camera. Do keep an eye out for May’s work at film festivals and online: https://www.maillim.com/

Svanik Surve ( SUAVE , SUAVE cinema , svanik SUAVE ) (nominated by Queline Meadows)

Svanik Surve has been making video essays steadily for a few years now, but expanded his output in 2023 when he created two new YouTube channels. This year, his work explored Indian culture, international art cinema, and philosophy. His creative, intelligent, and funny videos deserve a much larger audience.

framemygaze (nominated by Queline Meadows)

In my eyes, there is nobody more immersed in the YouTube media and culture video essay landscape than framemygaze, and I say that as someone who runs a Discord server for video essay creators! I’ve found her in the comment sections of countless videos writing detailed notes that reflect her care and close attention to everything she watches. Framemygaze has only released one video so far, but if her deep understanding of the video essay community is any indication, there will be many more great videos in the future.

Alice Cappelle (nominated by Michael O’N eill Burns)

Alice’s videos offer an intriguing perspective at the borders of Francophile and Anglophile culture. She’s a French creator making videos in English, often about topics and phenomena specific to English language digital spaces and culture. This perspective allows her to use the critical force of a French leftist theorist to tackle seemingly vapid and conceptually empty trends and practices. At other times, she’s able to translate the specificity of the French political moment to a broader audience in a way that’s far more accessible than standard news coverage.

Jackson Maher (nominated by Michael O’N eill Burns)

Jackson is an already accomplished editor who in recent years has put himself in front of the camera to create video essays that lure viewers in with analysis of popular media properties, but uses this as the occasion to expose deeper cultural ideologies buried within pop culture. His series of videos on Copaganda does a masterful job at showing us how the logic of policing has infected so much of our culture, down to popular children’s programme Paw Patrol. But maybe most impressively, Jackson does all this while being relatable and curious, never making the viewer feel judged but instead inviting us to dig deeper alongside him.

Lara Isobel Callaghan (nominated by Will Webb)

Lara is a new face on the video-essay scene, with a number of commissions across Little White Lies and the BFI . Although the commissioned work is excellent, I’m highlighting this video from the Essay Library collab, When Essay Met Library, due to its formal inventiveness and cheeky sense of humour. Using Hindi film Shubh Mangal Zyada Saavdhan as a jumping off point, Lara examines Shakespeare’s influence on the rom-com genre through the lens of a 1980s infomercial. William Shakespeare’s Course of True Love: available now!

Jemma Saunders (nominated by Will Webb)

A doctoral researcher at the University of Birmingham, Jemma’s particular focus on sense of place (and Birmingham especially) comes to the fore in this fascinating essay examining automotive representations of the city. Other works in this vein include Reaching Out Remotely , covering UK soap Doctors’ covid episode, made all the more poignant by its cancellation this year.

Carly Mattox (nominated by Adam Woodward)

I met Carly in late 2022 when I gave a talk to the second year students at NFTS . She reached out to me earlier this year and has since contributed a handful of videos to the LWL ies YouTube channel.

The new issue of Sight and Sound

Hamaguchi Ryūsuke: insights on and from the Japanese auteur Plus: Mica Levi on their innovative score for The Zone of Interest – Víctor Erice interviewed about his masterful return to feature filmmaking, Close Your Eyes – a festival report from a politically charged Berlinale

Other things to explore

The best films of 2023 – all the votes, martin scorsese on winning sight and sound’s best films of 2023 poll with killers of the flower moon, the 50 best films of 2023.

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Home / Design / 9 Powerful Tips That Will Make Your YouTube Thumbnail Stand Out

9 Powerful Tips That Will Make Your YouTube Thumbnail Stand Out

You should never judge a book by its cover, or so the saying goes. But no one ever said anything about a YouTube video! Truthfully, though, whether you’re choosing a book or a video, the cover is what gets you inside. So, you could argue, the YouTube thumbnail is even more important than the YouTube video title for attracting viewers.

The YouTube thumbnail should grab the attention of your target audience. Give them the first glimpse of what your video offers. You may have spent days creating an amazing video, but all of that will be in vain if you do not nail the art of making the perfect YouTube thumbnail !

You want to create a thumbnail that goes hand in hand with your YouTube branding. Read this guide to discover how to create a YouTube thumbnail that gets you all the clicks, views, and followers you’ve been waiting for.

Not only does Simplified have the best hints and tips on this subject, but we’ve also got an excellent (free!) YouTube thumbnail tool to help you out.

Related: How to Create a YouTube Channel and Grow Your Network

1. Use the Right YouTube Thumbnail Dimensions

The basics always come first. So, make sure to get them right. Check out the latest YouTube guidelines to make sure you have the right YouTube thumbnail size.

• Recommended YouTube thumbnail size: 1280 x 720 pixels
• Maximum width of the YouTube thumbnail: 640 pixels
• Recommended YouTube thumbnail ratio: 16:9
• Accepted file types: .jpg, .png, .gif, .bmp

Once you’ve got the technical aspects down, then you can focus on the fun stuff!

2. Less Clickbait, More Relevance!

For video creators, it might often be tempting to use clickbait content and visuals. But let’s be honest, it really misleads viewers. Therefore, clickbait might make customers lose confidence in your brand.

Moreover, your YouTube thumbnail should give your audience a true insight into what the video is about. It should set the stage for the video before they jump in.

A relevant YouTube thumbnail will give viewers a glimpse of what’s to come – nothing less and nothing more. It’s okay to use a hook to draw the viewer’s attention as long as your video content follows through.

Related: 5 Epic Ingredients For A Successful Social Video Marketing Strategy

3. The Power of Colors

We can’t stress enough how important colors are when it comes to creating attention-grabbing content. No one wants to waste their time on what looks like a boring video with a dull YouTube thumbnail.

Use bright, contrasting shades that stand out in the YouTube feed. Make sure that the thumbnail pops on the big screen as well as on smaller smartphone screens.

The color palette should be carefully chosen for both the text and the images. They should be consistent with your brand concept and your YouTube channel art.

4. Check the Logo Placement

These days, having a brand strategy is a must. And it’s important to include your brand logo in every piece of content you upload. Building brand loyalty is essential not only for businesses but also for entrepreneurs and influencers. Your brand logo will enhance your YouTube marketing strategy because it will help viewers recognize your brand and return to your page.

Moreover, logos are the most recognizable brand identifiers at 75%. Just don’t let your logo overpower your YouTube thumbnail. Your brand logo should always be placed in the same spot and should not get in the way of the viewing experience.

Related : What Are YouTube Tags And How To Find Them

5. Simple but concise design

The YouTube thumbnail conveys a lot of information about your video to potential viewers for something so little. But it doesn’t mean you should stuff it full of text and pictures. You should design a clean and uncomplicated YouTube thumbnail for the sake of clarity.

It’s important to include an expression, whether it’s in a character, picture, or emoji. Utilize high-quality photos that follow the suggested YouTube thumbnail size. It works great with a small amount of text in a huge font. Additionally, you choose a powerful backdrop image to support your content.

The Simplified AI copywriting tool can come in very handy here, to help you create short and compelling headline phrases.

6. Spark Curiosity with your Copy

Your copy and special effects should connect with your target audience and spark their curiosity, making them want to click and watch. Using facial expressions, good graphics, and colors can do half the task for you. A simple and catchy text phrase does the rest.

Do not copy your title into the thumbnail. Shorten your headline to keep things concise, and remember to include those all-important keywords. Check out these 17 AI copywriting tools to help you create content in seconds! A couple of smartly-picked words will do.

The color of the text should match your thumbnail image and the words should let people know what your video is about. Again, simple but compelling!

7. Play around with Graphical Elements

If graphics complement the mood of your video content, be sure to include them in your thumbnail image. Include related pictures or text in your thumbnail if your video has any additional information. It may be pictures, stickers, emoticons, or just plain text.

8. Incorporate Close-Ups

Close-up images in your video’s thumbnail image have the potential to do wonders. Do you se e why?

On smartphones, your YouTube thumbnail picture is displayed quite small. So if it’s too wide, it becomes much more difficult to understand the image’s purpose and details. On the other hand, close-up pictures are certainly easier to view and make an impact quickly.

Related: 5 Best Youtube Title Generators That You Can Use For Free

9. Test your YouTube Thumbnails

Finally, be sure to experiment with various YouTube thumbnail templates . You could create several different thumbnails for a single video by using the guidelines and tips mentioned above. You might use an illustration or an actual image from your gallery that relates to your writing.

Play around with the text phrases and backdrop colors. Finding out just what is motivating your target audience might need some work. Testing a few YouTube thumbnails before selecting the best one is recommended.

Swap your thumbnails in a couple of weeks and see if the number of views and clicks goes up or down. Measure the difference and you will eventually settle on the perfect YouTube thumbnail maker that appeals to the majority of your target audience.

Elevate your YouTube Game

YouTube is a competitive world, and every little detail matters. The perfect YouTube thumbnail should excite your current audience base. And ideally, it should also grab the attention of new viewers. What’s more, it should be absolutely relevant to your content. If you follow these simple guidelines, you’ll keep your audience coming back for more of your content.

The Simplified YouTube thumbnail tool is exactly what you need to get started. With tons of creative templates, fonts, and colors, plus an excellent AI copywriting generator, your YouTube thumbnail will have the potential to reach millions. Additionally, there are also a variety of tools to boost your YouTube branding strategy.

Now over to you to create great content! Head over to Simplified to start creating a brilliant YouTube thumbnail now!

Create Youtube Thumbnails with stunning images and videos

With Simplified, you can tap into the world of unexplored creativity using tools such as design, AI copy, and collaboration to scale your brand.

Boost your YouTube channel by designing stunning thumbnails

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How to Make a Thumbnail for Your Video: 4 Easy Steps

Making a video thumbnail for your video.

You’ve just created an awesome video and now you’re wondering how to make a thumbnail for your video. We’ve got you!

Video-sharing platforms like YouTube have long been growing in popularity. But the COVID-19 pandemic has  pushed video sharing into a new era . There’s never been a better time to  create a YouTube channel . If you want your videos to stand out, you’ll need to understand how to make a great thumbnail and a catchy title.

People are browsing YouTube, Vimeo, DailyMotion, and other platforms much more. While this brings new opportunities for content creators, it doesn’t remedy the major challenge of modern social media: standing out is tough. That’s why the first impressions that thumbnails provide are so important.

What is a Thumbnail?

Thumbnails can vary greatly. They can be still images or they can be made more dynamic through a sticker effect or clip art. They can also be simple photos or more elaborate designs featuring colourful text and collages.

Thumbnails on YouTube and other platforms are meant to give users a glimpse into what the video will provide for them. Alongside the video title, a thumbnail gives the user the information they need to decide whether to click and watch or to scroll down.

3 Reasons For Customizing Thumbnails

Your video’s thumbnail is more than just a placeholder. For business YouTube channels or channels that seek to make the creator money, they’re a critical part of your marketing. If you haven’t noticed, video thumbnails are becoming more unique and elaborate. That’s because they help determine the success of channels, and often the online success of many businesses.

It helps people understand what to expect

Users browsing video-sharing platforms are normally there for a reason. They’re looking for a specific kind of knowledge or entertainment. When they search or browse, the titles and thumbnails they see are the fastest indicators of which videos will give them what they want. People’s minds are visual , so a lot of their focus will gravitate towards the thumbnail. Design Wizard has a range of customisable video thumbnail templates that you can use!

A Good Thumbnail Gets More Clicks

For the reasons discussed above, it’s no surprise that the better thumbnails get more clicks. Creative, honest thumbnails with a good design will lead to more clicks. If you have two videos with similar titles and content, the one with the better thumbnail is more likely to get clicked on.

Great Thumbnails Leads To More subscribers

When those creative and honest thumbnails with a great design lead more users to a great video, you can  increase subscribers . There is no complete YouTube subscriber expansion plan that doesn’t involve thumbnail design. 

It goes without saying that, first and foremost, you need excellent and engaging video content that people enjoy watching and draw entertainment and value from. If you don’t a great-looking thumbnail won’t get you far, so make sure your content is as good as your thumbnail.

How Do I Create Youtube Thumbnails?

The stakes are high when it comes to competition for users’ views. But the good news is that it isn’t too hard to make a new YouTube thumbnail. You can make your own thumbnail right now by watching this  video  and following the steps below.

In this section, we will take you through the 4 easy steps of creating a Youtube thumbnail with templates, which are:

• Choose a template suited to your video
• Add customized text, clip art, or backgrounds
• Upload photos or choose images from the photo library.
• Download your custom thumbnail

After you’re done, make sure to check out our tips on making the kind of thumbnail that will keep users clicking.

1. Start by choosing a template

The first step is choosing the right template. Templates are important for a few reasons.

First, they ensure that your image ends up with the appropriate thumbnail size for a YouTube thumbnail. Thumbnail images that need to be resized will not appear as well as those that are made from the right starting point.

Second, templates can give you the starting point you need to create an amazing thumbnail. You just need to pick the right template for the type of video you’re uploading.

Here are some great examples for making a YouTube video on topics that are popular on YouTube right now.

Customized Gaming Thumbnails 

Gaming content draws millions of viewers on YouTube. Often, gameplay is just featured as a background for discussions. But either way, you’ll notice the same kind of templates being used for these videos. Have a look at our gaming video templates and make your unique changes.

Remember to create something unique, but stick to the same design outline for each of your gameplay videos. That way you can  promote your channel  and videos will be easily recognisable on your subscribers’ home pages.

Online Cooking & Food Thumbnails 

YouTube has helped revolutionise home cooking with the help of video guides. Recipe/cooking thumbnail templates have a unique look that draws new viewers. Food tutorial channels also use unique channel art to keep audiences engaged with their brand. Luckily, we also have a lot of templates that you can use for those videos.

Food video thumbnails normally feature the more attractive ingredients. But when you’re making food video thumbnails, you can take it one step further with delicious clip art and a dynamic video when users hover over them. Showcase the most mouth-watering moments of the cooking process!

Photography Tutorial Thumbnails

Photography videos, especially tutorials, are another huge category on video sharing sites. Thumbnails for photography videos tend to be light, with a happy mood. Like many hobby-related video categories, head shots are very common and they normally feature happy photographers holding their cameras.

A photography video thumbnail isn’t complete without at least one camera featured in it. You can add images of your camera and then place them in your design.

Travel Vlogging Thumbnails

During the pandemic, travel vlogs have become even more popular as an outlet for the travel bug. Popular travel vlogs are still making content as the world prepares for a resurgence of the tourism industry.

If you want to be the cure for peoples’ travel bugs, a good thumbnail will help you capture their attention. Our templates capture popular destinations in their best light, while giving you a lot of creative space.

2. Add text, clipart, or a backgrounds

You can use the design tools in Design Wizard to edit your image and make it unique. You can start by adding text and editing its font, colour, and placement. You can choose from any font, including the  trendy fonts  that are most popular right now. It’s easy to insert, type, and edit text onto a design.

Clip art is another tool that adds personality to your thumbnail. You can add simple, pre-made or edited images into your design. Clip art is a very popular design element and many popular YouTube channels take advantage of it. Clip art can be used as a part of your design pattern to add both personality and consistency to your thumbnails.

If your thumbnail isn’t a photo, you can add some flare by inserting a background. Backgrounds can be edited for transparency so all your text and clip art additions can be seen better. You can choose from hundreds of backgrounds on PikWizard. Your choice can be flashy, neutral, or anything in between.

3. Upload a photo or Choose From Our Library

After you choose a template, you can start making it a unique thumbnail with a few creative touches. But first you need to upload your photo. Or, you can just choose one from our library.

Uploading your own images is easy. Just click Upload a Photo and choose the files you want to add.

4. Download The Thumbnail Image

Once you’re done with your design, all you need to do is download the thumbnail image. Then, adding it to your video thumbnails is easy. You can resize, edit, and embellish your image first. Then you can download it as a JPEG or PNG file. From there, you can upload your image and start impressing viewers.

Tips for Creating Eye-Catching Thumbnails

Now that you know how to make a thumbnail, it’s time to polish up your design. Creating a new design is easy. But capturing the attention of users online is no easy task. There are a lot of other flashy headlines floating around in their minds. But you can make one of the thumbnails that captures their attention with some extra embellishment.

Use Interesting & Expressive Headshots

Headshots are a great way to add personality to certain types of videos. They are popular among channels that are based around beauty, fashion, and individual personalities. Making one requires you to take or find a photo. But inserting them into your design only takes a few moments. You can use Design Wizard to insert headshots into your design.

Makeup Tutorial Thumbnails

Makeup tutorials are increasingly popular. And what better way is there to introduce a makeup tutorial than with a makeup-filled headshot? Effective makeup tutorial headshots feature the channel’s personalities and some extra clip art for added effect. Other prominent methods include “before & after” thumbnails with two headshots side-by-side. Bright-colour backgrounds and warm colours are the most appropriate embellishments for these thumbnails.

Gym Video Thumbnails

Headshots are a very important aspect of some of the most successful exercise video templates. Dark shades and slightly lower contrasts are often used to add some mystery to the tone. You can also use strong, large, and bold fonts to highlight the theme of your exercise videos. These bold embellishments are used to foster a feeling of self-empowerment and personal perseverance.

Travel Vlog Thumbnails

Travel vlogs are normally centred around the regular personality (or personalities) featured in the videos. They normally use bright, warm photos or backgrounds, with a headshot and clip art featured in front. But there aren’t too many strict rules with travel vlogs. Colour schemes should be based on the weather/mood of the travel destination and headshots should align with that mood and colour scheme.

Make a Statement with Bold text

Bold statements should be accompanied by bold text. Let’s look at some popular examples of this idea in action…

Bold text is a common companion of video game video thumbnails like ‘Fortnite’. The font and colour choice is normally energetic and strong. Titles take centre stage and are displayed loudly. This is where you can repeatedly use a similar template but change each thumbnail’s text. The result is a recognisable brand and a simple method for preparing each thumbnail.

Games often feature unique but easily-readable fonts. Your gaming videos can do the same. It’s easy to feature a background that reflects the game you’re covering. Minecraft video templates normally include these effects, and bold text adds to the blocky feeling of the image.

Fitness videos often include thumbnails with strong bold texts stretching across them. They are meant to catch attention with a catchy title that sounds energetic and inspiring. You can include bright, bold text that contrasts with a heavier background.

Add a Sticker effect or Clip Art

Stickers and clip art add playfulness and personality to any design. They can be used for any topic, but are especially suited for artistic videos.

Online Book Clubs

Online book clubs are quickly replacing living room meetups. Platforms that allow you to livestream or hold a virtual meeting are a the popular new outlet for your reading fix. If you want to make a thumbnail for a similar sort of video, try adding a sticker and using handwritten fonts. You can always test out the many other fonts on Design Wizard to see which works best on your thumbnail.

Workout Videos

Clip art helps add creative flair to any tutorial. In this example, it helps visually explain the content of the video so the viewer has no questions left after a quick glance. This is another opportunity to feature interesting fonts and colourful images to make your thumbnail more unique.

Music Tutorials

Lastly, musical tutorials call for some creative embellishments. As the genre continues to be wildly popular, it takes several unique touches to stand out. Use your own unique clip art and sticker effects to make sure viewers never mistake your videos for another creator’s. While you’re at it, try adding a head shot to finish it off.

Catch Attention With Contrasting colours

Contrast is one of the most powerful tools in a designer’s arsenal. Your thumbnail will need to contrast with YouTube’s plain, bright white background. White edges will just reduce the impact of your thumbnail.

These templates can help you make your thumbnail stick out with a strong contrast.

Bright warm colours compliment cooler, darker backgrounds. Try experimenting with brightness and font settings.

Orange and blue work together to make a creative, inviting appearance. Educational videos typically feature touches of white, with simple designs covering extra space.

Cooking Tutorials

Minimalist design can still include contrasting colors. Featuring an image of the video’s subject is a nice finishing touch for a minimalist thumbnail.

How to Upload Your Thumbnail to YouTube

• Sign into  YouTube Studio
• Go to the left menu and select Content
• Select the video you want to add your thumbnail to

At this point, you’ll be directed to choose an auto-generated thumbnail. But you won’t want to use those…

There are easy steps to uploading your thumbnail, but they will depend on whether you’ve uploaded your video yet or not.

When You Create A New Video

• Select Create to start uploading your video
• Under Thumbnail, select the Upload Thumbnail option

What About A Previously Uploaded Video?

From the YouTube Studio, select Content on the left menu

• Choose the video you want to upload your thumbnail into
• Under Thumbnail, select Upload Thumbnail
• Choose the file you saved your thumbnail image in
• Click Save

Create a Video Intro to Match Your Thumbnail

Creating a great thumbnail is a great idea. But it won’t work out well for you if the thumbnail just functions as clickbait. Your thumbnail should gather attention, but it should also introduce the theme of your video.

A great way to combine thumbnails with content to engage your viewers is to make a great video intro. Your thumbnail should lead into your intro, which leads into your main content. Users like congruence and consistency.

You can also use Design Wizard to  make a video intro . That way you can create a complete introduction for your video’s main content.

Download FREE premium royalty-free photos and videos

5 Art Analysis YouTube Video Essays Worth Your Time

Feature image: Great Art Explained  thumbnail

The Internet is a vast expanse of discovery where you can learn about practically any topic that interests you. On YouTube, a new format that seeks to educate and entertain viewers has exploded in popularity in the past few years: the video essay .  

It’s no surprise that a wide array of intelligent and engaging art-related video essays are available,  featuring everything from analyses of famous paintings to lengthy deep dives into entire artistic movements. It can be overwhelming for art lovers who are newcomers to video essays to figure out where to start and what to watch.  

We’ve compiled this list of five unique video essays—all varying in length and subject matter—to help those looking to explore the sea of great content on YouTube.

“3 Reasons Why Public Art is so Mid” by Art Chad

In this 8-minute video essay, creator Art Chad presents his criticisms of public art and summarizes the three reasons why (according to him) modern public art is so lackluster. Borne out of economic necessity for local governments, created by art experts who can’t understand how the general public will interpret public art, and lacking in empathy and authenticity, public art pieces have recently failed to capture the cultural zeitgeist. Art Chad argues that “making art is an inherently selfish act.” For example, he brings up the infamous “Embrace” statue that commemorates Martin Luther King Jr. and his wife Coretta Scott King’s relationship unveiled in Boston in January 2023.

With a casual, comedic tone and a fast-paced editing style, Art Chad makes “videos about art, philosophy, and [Gen-Z] culture as an attempt to find common ground before the world ends.” With 10.1K subscribers, Art Chad is just one of the many smaller creators making high-quality content that deserves to be seen. You can also find Art Chad on Instagram , X , and Patreon .

“Leonardo da Vinci's Best Painting (Is Not The Mona Lisa)” by The Nerdwriter

Creator Evan Puschak, AKA “ The Nerdwriter ,” makes a bold claim in this 9-minute video essay: Leonardo da Vinci’s best painting is not the Mona Lisa (1503-1506), but instead is his 1503-1519 work The Virgin and Child with St. Anne . Although not nearly as well known as the Mona Lisa , The Virgin and Child with St. Anne is just one of da Vinci’s many works depicting religious figures. This painting features the Virgin Mary, her mother, Saint Anne, and the infant Jesus. The Nerdwriter analyzes the painting’s composition, form, and technique to make his argument. He notes how da Vinci’s extensive personal knowledge of math and science blended with his artistic talents to masterfully represent the spiritual.

The Nerdwriter “is a video series that puts ideas to work,” according to the channel’s About section. 3.15 million subscribers enjoy The Nerdwriter’s passionate, short-form video essays that analyze not only art but film, TV, screenwriting, and technology as well. Outside of YouTube, The Nerdwriter can be found on X , Facebook , and Patreon .

“The Myth of the Tortured Artist” by The Art Assignment

Content warning: this video essay from The Art Assignment discusses mental illness and suicide.

This video succinctly yet thoroughly delves into the myth of the controversial “tortured artist” trope in just over ten minutes. Many seem to believe that psychological suffering produces the most profound creative work—not just within artists but within authors, poets, songwriters, and just about any other creative profession. In the art world, the most well-known example of a “tortured” artist who amassed posthumous fame is Vincent van Gogh, referenced in the video. Citing several studies, The Art Assignment’s host, curator Sarah Urist Green, helps viewers understand that creativity and mental illness don’t necessarily have a causal relationship.

The Art Assignment explores “art and art history through the lens of things happening today.” Although uploads to the channel are infrequent, The Art Assignment produces high-quality, well-researched episodes on meaningful, thought-provoking art topics for 697K subscribers. The Art Assignment can be found across social media on X , Facebook , and Tumblr .

“Weird Titles” by Solar Sands

If you have a little more time on your hands, consider checking out this 22-minute-long video essay from creator Solar Sands , who explores the “weird” titles of several famous and little-known artworks. He notes the interesting ways titles of artworks influence our perceptions and analyses of the work, particularly when a colloquial name for a work eventually overshadows the original title given to the piece by the artist. For example, the Rembrandt painting, most commonly known today as The Night Watch (1642), is titled Militia Company of District II under the Command of Captain Frans Banninck Cocq .

Solar Sands is a popular figure within the art-related video essay sphere on YouTube, with over 1.31 million subscribers. He creates long-form, philosophical videos on niche concepts and topics within art, such as art restoration and the dark art of Dr. Seuss. Solar Sands can be found elsewhere online on X , Deviantart , and Patreon .

“Dark Goya: The Later Works” by Great Art Explained

In this almost hour-long deep dive, the YouTube channel Great Art Explained covers the later paintings made by Spanish artist Francisco Goya from 1792 to 1828. Goya is most known for his disturbing series of “ Black Paintings ,” which were painted directly on the walls of his two-story home and were only discovered after the artist’s death. Great Art Explained doesn’t just cover the Black Paintings, though. James Payne, Great Art Explained’s host, takes the viewer through a chronological journey of Goya’s later years, touching on Goya’s series of prints, Los Caprichos and The Disasters of War . Great Art Explained thoroughly details Goya’s specific artistic techniques and pivotal events in his life to help contextualize these paintings, which many view as some of the most unnerving works of all time.

“ Dark Goya tells the story of how the official Spanish royal artist Francisco José de Goya y Lucientes went from painting kings, queens, crucifixions, miracles, saints, and priests to painting a series of dark, terrifying, raw, and brutal paintings, without even a hint of God,” James Payne commented in an email to ArtRKL.

Great Art Explained is a channel that strives to “demystify the art world and discover the stories behind the world’s greatest paintings and sculptures” by “using clear and concise language free of 'art-speak'” according to the channel’s About section. James Payne is also a gallerist and curator and has made many videos explaining the bodies of work by artists like Keith Haring , René Magritte , and Georgia O’Keefe . You can support Great Art Explained on other platforms like Instagram and Patreon

Video essays are an entertaining and informative way to learn about fascinating topics while allowing creators to share their knowledge and creative talent with audiences in an innovative manner. Listening to others’ perspectives on art, art history, and art analysis can be eye-opening, and these video essays help to foster critical thinking on these subjects.

It’s also important to support and recognize these creators for the time, effort, and research they invested in their projects. So whether you have an hour or just a few minutes and are itching to learn about a niche art topic, visit any of these videos and expand your mind.

©ArtRKL ™️ LLC 2021-2023. All rights reserved. This material may not be published, broadcast, rewritten or redistributed. ArtRKL ™️ and its underscore design indicate trademarks of ArtRKL ™️ LLC and its subsidiaries.

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30 Best YouTube Thumbnail Fonts To Design Attention-Grabbing Videos

In the world of YouTube content creation, the visual appeal of your video thumbnail is just as crucial as the content itself . 

Among the many elements that contribute to a thumbnail's success, the choice of font plays a pivotal role. 

The best YouTube thumbnail fonts not only grab attention but also convey the essence of your video quickly , making it a very crucial step in your process of making a YouTube video . 

This allows you to dramatically increase your video's click-through rate and enhance viewer engagement all from your thumbnails.

In this blog, we take a look at the 30 hand-picked font options that stand out for their readability, style, and ability to engage potential viewers through your YouTube thumbnails. 

Whether you're aiming for a bold, minimalist, or quirky vibe , our curated list has something for everyone. 

Let’s help you find the perfect font to elevate your thumbnails and captivate your audience instantly.

• Playfair Display
• Comic Sans MS
• Times New Roman
• Courier New
• Brush Script MT
• Dancing Script
• Architects Daughter
• Josefin Sans

30 Best YouTube Thumbnail Fonts 

1. roboto (free).

Roboto is a highly versatile sans-serif font that offers a modern and clean look . 

Its geometric forms combined with friendly and open curves make it perfect for YouTube thumbnails that demand readability without sacrificing style . 

This font also works great for YouTube Banners , giving first-time visitors a bird's-eye view of what your YouTube channel is all about.

The font provides a natural warmth among viewers, making it a universal choice for making content readable and inviting .

2. Impact (Paid)

Impact lives up to its name by offering a bold, striking appearance that makes an impact on viewers the second they lay their eyes on this font. 

This sans-serif font is designed for maximum readability , even at smaller sizes, making it a top choice for thumbnails that need to stand out in a crowded YouTube feed . 

The condensed letters and tight spacing ensure that your message is clear and direct and is a perfect choice for gaming, sports, and entertainment content.

The Impact font conveys urgency and grabs attention with its boldness, signaling content that's impactful, exciting, or humorous. 

It appeals to viewers' desire for dynamic and assertive conten t, promising an engaging and memorable experience.

3. Playfair Display (Free)

Playfair Display is an elegant serif font with high contrast and distinctive style, lending a touch of sophistication to any thumbnail. 

Its design is inspired by the classic serif fonts of the 18th century but with a modern twist. 

Perfectly suitable for fashion, beauty, and luxury lifestyle channels  seeking to add a refined vintage touch to their thumbnails.

The font evokes elegance and sophistication and appeals to viewers seeking content that is thought-provoking and cultured.

4. Oswald (Free)

Oswald is a reworking of the classic sans-serif font styles like Alternate Gothic from the early 20th Century. 

Its characters have been re-drawn and reformed to better fit the pixel grid of standard digital screens . 

The font appeals to viewers who prefer modern, clean aesthetics and who have a knack for straightforward, contemporary content .

Which makes it an excellent choice for thumbnails that need to give off a strong, assertive vibe , perfect for content related to news, commentary, and education.

5. Bebas Neue (Free)

Bebas Neue is a clean, all-caps sans-serif font that offers a bold and impactful look without being overpowering . 

Its uniform line weight creates a cohesive look that's easy on the eyes , making it perfect for thumbnails that aim to be straightforward yet striking . 

This font is quite popular for social media usage in places like Instagram Stories and social media videos in general.

This font is particularly effective for DIY, how-to, and tutorial-based content that clearly states the topic of your YouTube video and looks simple, yet modern .

Leveraging its boldness and simplicity, the font greatly appeals to viewers looking for direct and impactful content. 

The font gives a feeling of modernity and strength , making it ideal for eye-catching headlines that promise an engaging viewing experience while keeping things simple.

6. Lato (Free)

Lato is a sans-serif font that combines clarity with warmth , making it incredibly versatile for a wide range of thumbnail designs.

The semi-rounded details of the letters give Lato a feeling of warmth, while the strong structure provides stability and seriousness . 

The font appeals to viewers seeking approachable, relatable content that combines professionalism with a friendly touch .

This balance makes Lato an excellent choice for almost any kind of YouTube channel covering any type of content.

7. Montserrat (Free)

Montserrat is inspired by the urban typography of the Montserrat neighborhood in Buenos Aires . 

It offers a classic style that makes it perfect for thumbnails that aim to convey creativity and innovation .

Its geometric lines and humanistic touches attract viewers looking for content that’s friendly yet professional and has accessibility and contemporary relevance.

In other words, it uses a blend of modernity and classicism to make content feel sleek and versatile.

And it is this versatility that makes it suitable for channels covering basically any type of content that taps into creativity and visual storytelling .

8. Raleway (Free)

Raleway is an elegant, sans-serif font with a unique blend of sophistication and simplicity . 

Its clean lines and open spacing make it highly readable even at a distance, ensuring that your thumbnails look sleek and modern . 

The font uses this elegance and sophistication to attract viewers to content that looks stylish and feels high-quality .

Which makes it particularly well-suited for lifestyle, travel, and fashion channels looking to project a chic and upscale image while also appealing to a diverse group of YouTube viewers.

9. Poppins (Free)

Poppins is a geometric sans-serif font that features a contemporary look with clean, crisp lines and a symmetrical feel . 

Its characters are designed to be uniform, making it aesthetically pleasing . 

Poppins takes full advantage of its minimal versatility , conveying a playful, modern, natural, or professional message depending on the context of its use.

In other words, the font keeps things simple while also keeping them modern.

This makes it ideal for thumbnails that require a minimalist look for YouTube content that covers tech, design, and educational topics in simple terms.

10. Futura (Paid)

Futura is a classic font that has stood the test of time with its distinctive geometric shapes and clean, efficient lines since 1927. 

Its progressive style conveys a sense of efficiency and innovation , making it a great choice for science, technology, and futuristic content. 

For viewers who prefer watching innovative and futuristic content , Futura is a great choice because of its forward-thinking and efficient design. 

It conveys a sense of progress and modernity while also promising an experience that is both visually and intellectually stimulating.

11. Garamond (Free)

Garamond , a timeless serif font , embodies elegance and sophistication, making it a prime choice for YouTube thumbnails that aim to project authority, intellect, and tradition . 

Its sharp details and classic style attract viewers who prefer content related to literature, history, and education, where it adds a layer of prestige and credibility . 

This font's refined appearance is ideal for channels that delve into topics like book reviews, literary analysis, and historical documentaries .

If thought-provoking your audience with fascinating historical facts and information is your thing, the Garamond font should be your first pick.

12. Helvetica (Paid)

Helvetica is arguably the most iconic sans-serif font , known for its neutrality and readability . 

Its clean, straightforward appearance makes it incredibly versatile, and suitable for virtually any type of YouTube thumbnail like we saw in the case of Lato .

The font immediately catches the eyes of viewers on the lookout for reliable and informative content . 

It conveys a message of objectivity and preciseness which promises a viewing experience that prioritizes content over style .

Making it a great choice for YouTube thumbnails that convey clear, concise messages in a professional manner.

13. Arial (Paid)

Arial , while often considered a standard font , offers an easily recognizable and universally familiar look . 

Its straightforward and unassuming style makes it a safe choice for creators who want their message to be understood at a glance , without the font style overshadowing the content.

It’s a great choice if your target viewers prefer content that’s direct and unpretentious . 

The font immediately lets the viewer know that your content focuses on delivering information clearly and efficiently with an emphasis on straightforward communication without distraction.

And just like Bebas Neue , it’s one of the most used fonts for social media content like Instagram Videos and as captions in most short-form video content .

14. Comic Sans MS (Paid)

Comic Sans MS is a casual, sans-serif font designed to mimic the look of comic book speech . 

It's a controversial choice but can be effective for thumbnails targeting a younger audience or content that is light-hearted and fun . 

Its informal style can make your thumbnails appear more approachable and relatable, especially if your target demographic is young.

15. Times New Roman (Paid)

Times New Roman is a traditional serif font that conveys a sense of reliability and authority . 

Its classic appearance is well-suited for informative content like news coverage, educational videos, and the like, where credibility and clarity are paramount. 

This font evokes a sense of credibility by appealing to viewers in search of thorough, well-researched content with historical or academic significance. 

Its classic appearance suggests a respect for the subject matter and a commitment to delivering content with depth and integrity through your YouTube thumbnails.

16. Courier New (Paid)

Courier New , with its unmistakable typewriter-style aesthetic , brings a blend of nostalgia and authenticity to YouTube thumbnails.

Making it a standout choice for content creators focusing on storytelling, historical narratives, or cinematic explorations .

This monospaced font evokes memories of the analog era while also injecting a contemporary edge into designs, striking a perfect balance between the old and the new.

Its uniform spacing is especially effective for channels that delve into film analysis, classic literature, or documentaries that traverse through time.

17. Brush Script MT (Free)

Brush Script MT is a flowing, cursive font that adds a personal, handmade touch to YouTube thumbnails. 

This font appeals to viewers looking for approachable, informal, and possibly handcrafted or artistic content . 

It's ideal for channels focused on crafts, cooking, or any other DIY content that benefits from a warm, inviting feel . 

For such creative YouTube channels, using this font in their YouTube intros can also spark the curiosity of viewers in the initial few seconds.

18. Myriad Pro (Paid)

Myriad Pro is a font that strikes a balance between professional and friendly . 

Its clean, welcoming appearance makes it suitable for a wide range of content, from business and tech to lifestyle and health. 

The font conveys a modern and clean aesthetic , appealing to viewers looking for content that is reliable and polished.

Thumbnails using Myriad Pro are designed to communicate directly and efficiently , which can subtly attract viewers to your YouTube videos.

19. Georgia (Free)

Georgia is a serif font crafted with screen legibility in mind and features characters that are wider and more spaced out .

It conveys a sense of scholarly authority and appeals to viewers looking for thoughtful, detailed, or narrative-driven content which is both intellectual and thought-provoking. 

This design consideration makes it an ideal choice for YouTube thumbnails that require a high level of textual clarity . 

Perfect for in-depth tutorial videos , complex video essays, or any subject matter that benefits from a clear and direct presentation .

20. Verdana (Paid)

Verdana is another font designed for the screen , known for its high legibility at small sizes . 

Its wide letters and ample spacing prevent cluttering, making it ideal for thumbnails with more text. 

This font conveys a message of simplicity and straightforwardness , appealing to viewers looking for content that is clear, direct, and unambiguous.

Which works really well for thumbnails that have a lot of graphical elements in them, making the text prominent and easily readable . 

Verdana works well for instructional videos where the thumbnail needs to convey the topic quickly and simply , while also compelling viewers to click on the video to watch more.

21. Pacifico (Free)

Pacifico is a fun, script font that brings a laid-back, summery vibe to your YouTube thumbnails .

It appeals to viewers looking for content that is adventurous and unconventional , something they have never seen before.

Its light-hearted style makes it a perfect choice for thumbnails of content related to travel, lifestyle, and entertainment. 

If you want your YouTube Thumbnails to stand out by portraying excitement and undiscovered possibilities , Pacifico should get the job done.

22. Lobster (Free)

Lobster is a bold, script font known for its distinctive, flowing letters and vintage charm , loosely taking inspiration from cursive handwriting. 

It's great for thumbnails that aim to stand out with a touch of retro flair or for content that has a creative, artistic angle to it.

It appeals to viewers looking for content that is emotionally resonant and creatively inspired . 

Thumbnails that use this font show a keen eye for aesthetics , promising content that is beautifully presented and is set to have an emotional impact on the viewers .

If you want to add personality and style to your thumbnails and make them memorable, the Lobster font is the way to go.

23. Anton (Free)

Anton is a sans-serif font that offers a modern, clean look while maintaining a creative edge .

It appeals to viewers looking for content that is dynamic , and visually striking with a no-nonsense approach to visual presentation .

Its thick, uniform lines are highly visible , making it perfect for thumbnails that need to grab attention quickly. 

Anton is particularly effective if your video content needs to deliver bold statements or portray a dynamic and energetic feeling in your YouTube videos.

24. Dancing Script (Free)

Just like we saw in Brush Script MT , Dancing Script is a l ively, cursive font that exudes charm and movement. 

It appeals to viewers looking for content that is light-hearted , or emotionally engaging making it ideal for any topic that benefits from a more intimate, conversational tone .

If your YouTube channel is in the lifestyle, beauty, or personal vlogging niche, you might want to check out this font for your YouTube video thumbnails.

25. Architects Daughter (Free)

Architects Daughter is a handwritten font that stands out with its quirky yet structured design , inspired by architectural handwriting.

As such, it appeals to viewers looking for content that has a perfect mix of professional insight and personal expression .

This unique blend of characteristics makes it an excellent choice for YouTube thumbnails that focus on highly creative content . 

Particularly suited for YouTube channels that delve into architectural design, interior decorating, crafting, or any creative endeavor that benefits from precision and inventiveness .

26. Gotham (Paid)

The Gotham font strikes a perfect balance between authority and approachability , making it a go-to choice for YouTube thumbnails that aim to project professionalism with a friendly undertone. 

This makes it suitable for content that seeks to be straightforward, yet retains an element of sophistication .

The balanced nature of the font makes it ideal for a wide array of video content, from business and technology to lifestyle and informational material.

27. Cinzel (Paid)

Cinzel is a contemporary serif font that marries the timeless elegance of classical Roman inscriptions with modern design sensibilities. 

Its sharp, clean lines show sophistication, making it a great choice for people who are into topics like history, culture, and luxury lifestyle . 

This font's distinct style lends an air of authority and refinement to YouTube thumbnails, perfectly complementing subjects that celebrate heritage, artistry, and the finer things in life.

28. Slabo 27px (Free)

Slabo 27px is a serif font designed specifically for online advertising at a specific size of 27 pixels. 

It appeals to viewers looking for content that is authoritative with a hint of traditional elegance .

Add to that, its precise design ensures readability and impact when used in thumbnails and is also useful if you put your content as video ads on YouTube. 

This font is a smart choice for creators who prioritize clear, legible text in their video content or online ad campaigns.

29. Josefin Sans (Free)

Josefin Sans stands out as a vintage-inspired sans-serif font that embodies elegance with a unique twist.

Its light, airy design makes it exceptionally suited for simple yet sophisticated YouTube thumbnails.

The font's distinct character and subtle nod to the past provide a fresh, yet timeless aesthetic , ideal for viewers who prefer refined content with a unique, understated style.

This font's minimalistic design can be used in a variety of content like interior design, fashion, and modern living, where elegance is paramount .

30. Quicksand (Free)

It’s hard to miss the rounded letters of the Quicksand font, designed to naturally convey a sense of warmth and friendliness.

This clear and approachable style is perfectly suited for YouTube thumbnails designed for family-friendly content , where an inviting appearance is key. 

The gentle curves of Quicksand's letters create a welcoming vibe, making it an ideal choice for content creators looking to attract a younger audience or to present content that's accessible to viewers of all age s.

Navigating through so many font options for your YouTube thumbnails can be overwhelming . 

But equipping yourself with the right choices is crucial for making your content stand out , especially on a competitive platform like YouTube. 

The YouTube thumbnail fonts you have explored today offer a blend of style, visibility, and viewer engagement potential . 

By carefully selecting fonts that resonate with your channel's theme and audience preferences, you can significantly enhance your video's appeal and click-through rates . 

The best font is not just about aesthetics–it's about making a powerful first impression that compels viewers to click and keep watching.

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