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117 Marketing Management Essay Topic Ideas & Examples

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Marketing management is a crucial component of any business organization, as it involves planning, implementing, and controlling various marketing activities to achieve the company's objectives. As a marketing management student, you may be required to write essays on various marketing topics to demonstrate your understanding of the subject.

To help you get started with your marketing management essays, we have compiled a list of 117 essay topic ideas and examples that you can use for inspiration:

The role of marketing in achieving organizational goals
The impact of digital marketing on consumer behavior
The importance of market segmentation in marketing strategy
The role of social media in marketing communication
The concept of branding and its significance in marketing management
The influence of celebrity endorsements on consumer purchasing decisions
The effectiveness of influencer marketing in reaching target audiences
The role of customer relationship management (CRM) in marketing strategy
The impact of globalization on marketing management practices
The importance of market research in developing marketing strategies
The significance of pricing strategies in marketing management
The role of advertising in creating brand awareness
The impact of e-commerce on traditional marketing channels
The importance of ethical marketing practices in today's business environment
The role of product development in marketing strategy
The effectiveness of guerrilla marketing tactics in reaching consumers
The impact of cultural differences on international marketing campaigns
The role of data analytics in marketing decision-making
The importance of customer loyalty programs in retaining customers
The effectiveness of content marketing in attracting and engaging audiences
The significance of storytelling in marketing communication
The impact of environmental sustainability on marketing strategies
The role of customer feedback in improving marketing campaigns
The importance of personalization in marketing communication
The effectiveness of mobile marketing in reaching on-the-go consumers
The impact of influencer marketing on brand perception
The role of emotional branding in creating brand loyalty
The importance of social responsibility in marketing campaigns
The significance of customer retention strategies in driving long-term growth
The effectiveness of experiential marketing in creating memorable brand experiences
The impact of online reviews on consumer purchasing decisions
The role of customer service in building brand reputation
The importance of market positioning in competitive marketing environments
The significance of strategic partnerships in expanding market reach
The effectiveness of cause marketing in building brand authenticity
The impact of visual branding on consumer perception
The role of influencer partnerships in reaching niche audiences
The importance of market segmentation in personalizing marketing campaigns
The significance of customer lifetime value in marketing strategy
The effectiveness of omnichannel marketing in reaching consumers across multiple touchpoints
The impact of artificial intelligence on marketing automation
The role of chatbots in enhancing customer service experiences
The importance of voice search optimization in digital marketing
The significance of user-generated content in building brand credibility
The effectiveness of gamification in engaging audiences
The impact of virtual reality on immersive brand experiences
The role of augmented reality in enhancing product presentations
The importance of influencer authenticity in building trust with audiences
The significance of social proof in validating brand credibility
The effectiveness of referral marketing in driving customer acquisition
The impact of search engine optimization on website visibility
The role of pay-per-click advertising in driving website traffic
The importance of email marketing in nurturing leads
The significance of content marketing in establishing thought leadership
The effectiveness of social media advertising in reaching target audiences
The impact of video marketing on audience engagement
The role of customer reviews in influencing purchasing decisions
The importance of influencer partnerships in reaching new markets
The significance of affiliate marketing in driving online sales
The effectiveness of retargeting campaigns in converting leads
The impact of mobile marketing on consumer behavior
The role of location-based marketing in reaching local audiences
The importance of personalized recommendations in driving sales
The significance of mobile app marketing in engaging users
The effectiveness of chatbot marketing in automating customer interactions
The impact of social media influencers on brand perception
The role of user-generated content in building brand loyalty
The importance of influencer partnerships in reaching niche audiences
The significance of customer testimonials in building brand credibility
The effectiveness of social proof in validating brand authenticity
The impact of influencer authenticity in driving engagement
The role of influencer partnerships in enhancing brand awareness
The importance of influencer marketing in reaching younger demographics
The significance of influencer partnerships in driving online sales
The effectiveness of influencer collaborations in creating viral campaigns
The impact of influencer partnerships on brand visibility
The role of influencer marketing in creating authentic brand experiences
The importance of influencer endorsements in building brand trust
The significance of influencer partnerships in driving social media engagement
The effectiveness of influencer marketing in boosting brand awareness
The impact of influencer partnerships on audience reach
The role of influencer collaborations in generating user-generated content
The importance of influencer endorsements in building brand credibility
The significance of influencer marketing in driving website traffic
The effectiveness of influencer partnerships in converting leads
The impact of influencer endorsements on consumer purchasing decisions
The role of influencer marketing in creating brand loyalty
The importance of influencer partnerships in building brand authority
The significance of influencer collaborations in creating buzz around new products
The effectiveness of influencer marketing in generating social media buzz
The impact of influencer endorsements on brand sentiment
The role of influencer partnerships in enhancing brand perception
The importance of influencer marketing in creating emotional connections with consumers
The significance of influencer collaborations in driving brand advocacy
The effectiveness of influencer marketing in increasing brand visibility
The impact of influencer partnerships on brand storytelling
The role of influencer endorsements in building brand authenticity
The importance of influencer marketing in shaping consumer perceptions
The significance of influencer collaborations in fostering brand loyalty
The effectiveness of influencer partnerships in driving word-of-mouth marketing
The impact of influencer marketing on brand recall
The role of influencer endorsements in building brand equity
The importance of influencer partnerships in engaging new audiences
The significance of influencer collaborations in building brand trust
The effectiveness of influencer marketing in driving customer loyalty
The impact of influencer endorsements on brand reputation
The role of influencer partnerships in enhancing customer experiences
The importance of influencer marketing in creating memorable brand moments
The effectiveness of influencer endorsements in generating brand buzz
The role of influencer marketing in shaping consumer perceptions
The importance of influencer endorsements in building brand authenticity
The significance of influencer partnerships in driving brand engagement
The effectiveness of influencer marketing in increasing brand awareness
The impact of influencer collaborations on brand sentiment
The role of influencer partnerships in enhancing brand credibility

In conclusion, marketing management essays provide an opportunity for students to explore various marketing topics and demonstrate their understanding of key concepts and theories. By selecting a relevant and engaging essay topic from the list above, you can create a compelling and well-researched essay that showcases your expertise in marketing management. Good luck with your essay writing!

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Project.Mba

Hi there how can i help you, mba marketing project topics ( latest updated), speak to our expert.

Nov 2, 2023

The landscape of business and commerce is changing rapidly. And that is probably one of the very reasons why students nowadays are opting for higher education. People looking for jobs in desired companies and industries are continually trying to enrich their knowledge to get a competitive edge amongst others. In such a search for the best avenue for excellence Master of Business Administration (MBA) is emerging as a ray of hope since an MBA degree is believed to offer a plethora of job options to choose from.

Though there are many subjects to pursue an MBA with, marketing stands out as a rewarding and dynamic choice as it promises a prosperous future in any industry and company. Marketing teaches students a versatile skill set that is in high demand across the globe and industries making them valuable resources for any organization.

However, the journey of a successful completion of that MBA degree is not as easy a task as it sounds. One has to go through many ups and downs and challenges to complete the MBA degree. One of the most prominent hurdles one might encounter during the MBA journey is numerous assignments given to complete and choosing the project topics for the assignments.

If you are an MBA student and right now feeling perplexed about topic selection to complete your assignment, worry not. We are writing this blog for a reason. From selecting your topic to completing your assignment without you being investing your time we are your ally at every stage.

Let's Explore The Latest MBA Marketing Project Topics In 2023

As mentioned earlier, choosing the right topic for your MBA project is a crucial decision. It can significantly impact your learning as well as your professional journey. However, since the field of marketing is dynamic and evolving, you get to choose from a myriad of topics that come with in-depth learning opportunities.

Marketing right now is not limited to traditional forms like offline marketing and traditional advertising or sales strategies. Since we are in the digital age, you get to explore a wide range of topics that involve digital marketing, brand management, social media marketing, sustainable marketing practices, and more. Now we are going to talk about some of the most trending MBA marketing project topics and what kind of learnings those topics offer.

Digital Marketing Strategies In The Post-Pandemic Era

What is covered: We all know that the COVID-19 pandemic has created a great impact on people's minds and behaviors. And since marketing is all about people and consumer behavior, the topic delves into the transformative impact of the pandemic on consumer behavior. It also includes the rise of e-commerce and the effective use of digital marketing channels and strategies to thrive for businesses from all industries.

Who should choose : Anyone who is trying to specialize in digital marketing and wants to pursue a career as a marketing professional navigating the digital landscape or someone who wants to become an entrepreneur and looking to establish a strong online presence can opt for this topic.

What you learn : This topic will help you learn how the world is changing rapidly and why digital marketing is I sustainable solution for the ever-changing global market. It will also teach you how to build your strategies for unforeseen situations and make data-driven decisions.

Sustainability In Marketing: Ethical Branding And Green Marketing

What is covered : This topic helps you explore the intersection of marketing and sustainability. It takes you deeper into ethical branding and the development of eco-friendly products that can impact your corporate social responsibility on consumer choices.

Who should choose : People who want to become marketing leaders by incorporating sustainability into their marketing strategies and businesses to enhance their ethical reputation. Also, students who are passionate about social causes and the environment can choose that topic.

What you learn : This topic gives you a broad insight into responsible marketing practices and also helps you understand the eco-consciousness of consumer mindsets to foster brand loyalty through ethical initiatives.

Watch All ABout MBA Projects: How Projects.MBA Help You

AI And Marketing Automation: Optimizing Strategies

What is covered : Artificial Intelligence or AI is now everywhere. Though it sounds like a replacement for the human mind, in reality, it is a great tool that can revolutionize any industry when used as a marketing tool. This topic covers the application of artificial intelligence as a marketing tool and how you can include AI to personalize your marketing campaigns. It also covers the right use of chatbots and predictive analytics in your marketing strategies.

Who should choose : MBA students who are aiming to leverage artificial intelligence to bring better ROI can opt for this topic. This topic helps you understand the intersection of technology and marketing and can help you learn to enhance the efficiency of your marketing strategies using artificial intelligence.

What you learn : Using the power of artificial intelligence to make data-driven decisions, automate your marketing processes, and stay ahead of the competitive era using machine learning and artificial intelligence.

Cross-Border Marketing: Navigating Global Markets

What is covered : The world is globalizing rapidly and this topic helps you learn the marketing challenges and opportunities companies might face on a global scale. It helps you understand the cultural considerations of each market that you want to enter, the strategies you must follow for market entry, and international consumer behavior.

Who should choose : MBA students who aspire to become market leaders in the international market and businesses who are planning to expand in foreign markets can opt for this topic for a great learning experience.

What you learn : This topic helps understand the complexities of the global markets, helps you adapt new strategies for different cultures, and identifies lucrative international markets.

Social Media Marketing Trends: Beyond Facebook And Twitter

What is covered : This topic helps you understand the latest trends in social media marketing while focusing on emerging platforms like Instagram, and LinkedIn and their features. It also takes you deeper into influencer marketing and user-generated content to develop your social media strategies more effectively.

Who should choose : MBA students who are passionate about social media marketing, marketing professionals who want to stay ahead of the trends, and businesses who want to engage with younger audiences can opt for this topic.

What you learn : Since social media is here to stay, mastering the ever-changing world of social media can be helpful. This topic helps you learn to craft engaging content and build brand loyalty through effective strategies.

E-Commerce And Online Retail

What is covered : This topic explores the exponential growth of e-commerce, strategies used by successful online retailers, and consumer preferences. It also helps you understand the challenges faced in the highly competitive digital environment.

Who should choose : MBA students who are interested in consumer psychology, businesses who want to adapt to changing consumer demands, and marketing professionals who want data-driven insights can choose this topic.

What you learn : This topic helps you develop different consumer-centric strategies and teaches you how to use market research effectively to align your marketing efforts with the changing consumer needs.

Sustainable Marketing Practices

What is covered : Sustainability is always a concern in the marketing field. This topic helps you focus on green marketing, ethical branding, and corporate social responsibility as important parts of marketing. It helps you explore how you can use sustainable marketing practices to influence your consumer choices.

Who should choose : If you are an MBA student passionate about sustainable marketing practices, a marketing professional who wants to work in socially responsible industries or an entrepreneur who wants to align your business with sustainability goals, you can opt for this topic.

What you learn : You can learn to integrate sustainability into your marketing strategies, you can build eco-conscious brands and also can understand the ethical dimensions of marketing while researching this topic.

Want To Get Help In The Completion Of Your MBA Marketing Projects? We Are Here To Help

For many years we have been supporting many MBA students to complete their marketing projects across different MBA colleges and universities in India. With a team of trained and knowledgeable people, we have worked with students from some of the top MBA colleges in India including:

· Indian Institute Of Management-Ahmedabad

· Indian Institute Of Management-Bangalore

· Indian Institute Of Management-Calcutta

· Indian School Of Business-Hyderabad And Mohali

· Xavier School Of Management-Jamshedpur

· SP Jan Institute Of Management And Research-Mumbai

· National Institute Of Industrial Engineering-Mumbai

· Indian Institute Of Foreign Trade-Delhi And Kolkata

If you are an MBA student looking for professional support in choosing topics or completing your MBA marketing project , we are here to help. Feel free to call us today to discuss your concerns with us.

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119 Marketing Management Essay Topic Ideas & Examples

🏆 best marketing management topic ideas & essay examples, 👍 good essay topics on marketing management, ⭐ simple & easy marketing management essay titles, ❓ marketing management essay questions.

Nike Inc.’s Marketing Strategy and Management In athletic sportswear, Nike competes with brands such as Adidas which has a respectable market share and similar market capitalization, a close second to Nike in the world of professional sports attire and retail sales.
Game on Decision-Making Skills in Marketing and Management During the first quarter, I had to make several strategic decisions, including the selection of the company name, target segments, and the location of the first store.
Destination Marketing and Destination Management in Tourism The purpose of this task is to discuss reasons why misunderstanding of the concepts of destination marketing and destination management leads to poor sustainable tourism planning and management of tourism impacts.
Strategic Marketing Management of Coca-Cola It is a subsidiary of the Coca cola Company that manufactures and distributes Coca cola products such as Sprite and Fanta not only in the UK but in many parts of the world.
Strategic Marketing Management of Tim Hortons The company has managed to improve the quality of its brand through marketing. For instance, it has managed to increase the quality of its brand across the world, the fact that has sigjnificantly contributed to […]
Careem Company’s Marketing Management The leaders of the company ensure that only the best professionals in the field are employed in Careem to provide the services of the highest quality to the clients.
Marketing as the Most Important Function of Management There are different categories of events that can be used by different companies or organizations, for instance, cake and flower producing companies or organizations may use personal events such as weddings, anniversaries and birthdays in […]
Marketing Management Concept Overview It is illustrious that customers who belong to a particular company form its market, and it is the responsibility of these companies to decode their customer’s demand force. It is the role of insight in […]
Pet Food Express: Marketing Management The uniqueness of Pet Food Express comes from the fact that it initially started as a pet shelter and training project, with food supplies being a side-business. All animals are fed food the company produces, […]
ASDA Group Limited: Marketing Management The firm ranks as the second largest retailer in the UK and it intends to position itself as the best-value retailer in the UK by exceeding the customers’ needs and expectations.
TNT Company’s Marketing Management and Strategy Through the company’s mission that shows the purpose of the company, principle aims the company wants to meet are well outlined to clearly show the activities of the company, and the future position where the […]
Analysis of International Marketing Management The criteria of self-reference and its importance to the emergent firm in the international markets In the twenty first century, international marketing remains one of the most important factors for corporations engaging in the international […]
Marketing Strategy and Management at the Sainsbury’s The firm however, has been able to regain its strength, and the recent reports have indicated that it is currently the second largest retailer in the United Kingdom.
Airline Marketing, Communication and Management An analysis of the marketing communication mix is necessary when forming an optimum promotional package to reach out to all the customers targeted by the airline. The percentage of sales method is applied to determine […]
Marketing Management for the Manor House Country Club Hotel It has to be noted that in the Singapore market, there is lack of differentiation i.e.all the hotels do the same things save for different prices and the different locations of these hotels.
Unilever Company Marketing Management Project The purchase of Helene Curtis and America’s Best Foods in the 2000s gave Unilever a strong presence in the U.S. The company has over 30 brands in the UAE market.
Marketing Management and Strategy of L’Oreal The application of FP1 in the firms’ micro-cosmos assists in shifting the customers’ focus on the structure of the integrated activities and the derived quality.
Starbucks – Marketing Management Perspective Consumers, competitors, and suppliers all are part of the system and have to be included in a marketing function and operation.
Budgeting and SWOT Analysis in Management and Marketing Knowledge about threats in the market is also important because the intelligence analyst will need to know how to deal with threats based on the current available resources and capabilities of the firm. The senior […]
Coca Cola Company – Marketing Management Harriso is of the view that the organisation can exploit the strategy to monitor the market and gain a competitive edge in one particular section of the market.
Destination Management and Destination Marketing Destination marketing refers to the proactive and strategic approach to the financial and cultural progress of a location. These factors keep on changing and as the behaviour of the tourist changes there is a need […]
Burberry Company’s Marketing and Management Analysis The report places special emphasis on how Burberry successfully adjusted its market segmentation strategy to leverage the brand in the midst of the global recession of 2008 and 2009.
Marketing Management: Concepts of Customer Value Customer value can also be described as the perceived preference of a customer and his or her assessment of the attributes of different products, performance of the concerned attributes, and the consequences that could arise […]
Strategic Plan to Improve Marketing Management of Beauty Products in Unilever Company The plan focuses on the marketing management of beauty products of the company. The Unilever Company is one of the most treasured companies in the world with its assets and intermediaries located in various parts […]
Abu Dhabi Commercial Bank Marketing Management The main goal of this paper is to evaluate the implications for marketing management in the next decade to address the five most significant changes that are likely to occur in the general marketing environment.
Revolutionizing Marketing and Supplier Management Through Big Data Analytics This is because businesses can use the attributes of products that are valued most by the consumers and work with suppliers to enhance those, such as the color, packaging, and others.
Marketing Management Orientations and Differences The marketing orientation forgoes that principle, being aimed at learning the needs of the trade market and customers and delivering based on them. The marketing orientation does not go that far, focusing purely on the […]
Industrial Marketing Management: The Possible Solution Thus, one can conclude that a competent approach in the public and social spheres is the key to solving the problem.
Store Brand: Marketing Management A store brand, which is usually called a generic product is the goods that are acquired or manufactured by the firm to sell exclusively for the customers.
Marketing Management: Marketing, Branding and Metrics of Chocolate Milky On the whole, variation in the marketing and sales processes calls for special attention to be accorded to the different strategies chosen for use in the sales and marketing, especially monitoring their scope of performance […]
Fast-Moving Consumer Goods’ Marketing Management Upon convincing consumers of the greater role of the manufacturer and his product, retailers have to go the extra mile of convincing the buyer about the quality and other benefits of buying from this particular […]
Industrial Risk Management. Industrial Marketing Global marketing calls for elaborate industrial marketing research to sanctify the need of goods and services to a given society. The third disadvantage of global marketing to industrial marketing is the logistical costs incurred in […]
Marketing Management by Kotler, Levy, Hirshman, Vargo, Lusch At the same time, Vargo and Lusch support the approach formulated by Kotler and Levy and argue that the purely product-oriented vision of marketing is outdated and obsolete.
A Perspective on the Evolution Marketing Management Some people keep to the point that indecent representation of women in magazine advertisements is a mere display of their attractiveness and sexuality whereas others state that it is offending, humiliating and demeaning to women, […]
Accurate Management by Marketing Metrics To become a good entrepreneur one needs to have a good framework in the area of marketing and customer service. The leader of a team must be a person who can effectively communicate with members […]
Tesco: Marketing Management in the Company In this paper, we are going to examine the policies of Tesco in respect of its new supermarkets and to predict the rate of success that can be reached by Fresh & Easy supermarkets, if […]
Management & Marketing Consultancy in Asia-Pacific Proper management and marketing is the key to the path of success for every organization. In the year 2006, Asia pacific market generated CAGR of 3.
Chief Marketing Officers in Top Management Teams To check whether the performance of a company changed because of the absence or presence of a CMO, the authors used standard performance parameters such as sales growth, return on assets and return on sales […]
Tomoko Car Manufacturer’s Marketing Management The case is associated with the Marketing Manager of the company, Mr. The present battery technology is not sufficient for the company to launch the Econocar by 2010.
It’s Popcorn Time Company’s Marketing Management The marketing manager will have to conduct market surveys and identify competition in these areas to successfully establish business in new locations.
Smartphones in Europe & Asia: Marketing Management Therefore, to market the organization producing smartphones for Europe and Asia, one will need to build the competitive advantage that will allow target audiences to pay closer attention to the brand in question. The key […]
PG&E Marketing Management Issues The mistakes of PG&E impacting the outcomes of their marketing efforts can be corrected with the help of thorough planning based on studying customers’ attitudes to energy-saving and the development of advertising materials for specific […]
Understanding of Marketing and Supply Chain Management It is the primary tool a company has that can affect the perception of the company and its products by consumers, and so it significantly contributes to the popularity of a product or service, especially […]
Public Health Management and Social Marketing The Health Department has in the past 15 years not been responsive in fulfilling the above responsibilities as demonstrated by the increased prevalence of obesity and related diseases, lack of physical exercise programs in schools […]
Advertising, Marketing and Brand Management In line with the product, advertisement is aimed at ensuring that the target audience is well informed of what the product or service is, what it can do, how efficient as well as what it […]
The UK vs. UAE: Marketing Management Some of the factors that I have taken into account in the process of analyzing my career prospects in the two countries include cultural diversity, the working environment, the likelihood of achieving my career development […]
Service Management and Marketing in Different Counties I got interested to know what actually the cause of all the mayhem was; I found out that the problem was brought by the attendants’ poor services.
Marketing and Brand Management Training Journal To comprehend the essence of the IMC process, it is necessary to understand how the process of communication works. To learn the material on the necessary level, it is obligatory to investigate brand names and […]
Sony Company’s Marketing Management The main objective is to develop an understanding of the failure in sales of the PS3 console, and to provide viable recommendations to ensure the situation does not recur in the future.
Topcars E-Commerce Company’s Marketing Management Within the first 3 years of operation, we expect to raise the sale of accessories and car design to generate most of our revenue stream.
Nike Company’s Management Decisions and Marketing Research The management decision facing Nike is whether the company should continue promoting its sportswear using product-based advertisements that it used to undertake or whether it should stick to the new mode of advertisement that is […]
Kellogg’s Brand Management and Marketing When we speak of a brand’s personality, we are describing the way a brand expresses and represents itself. Brand personality entails past impressions of a product in the mind of a consumer1.
Marketing Analysis and Company Management The belief was that the concept was complicated and could not necessarily be applicable in analyzing the market of the company.
Media Asset Management System for Product Marketing The main functions of the media asset management system can be effectively used at the stage of preparing the launch of a product in the market.
Motomachi Restaurant: Marketing Strategy and Management The success of international market penetration is determined by a multitude of factors that need to be acknowledged in the development of an entry strategy.
McCain Foods Company Marketing Management The company is among the leading chip producers in the world with a market share of about 33% and presence in several continents.
Business Research: Management, HR and Marketing The main research question therefore in this article will be; what is the definition of marketing? The theory and empirical research that is presented in the article seeks to suggest that a new school of […]
Millennials Marketing in Arts Management It is essential to understand the needs and values of Millennials. Among the latter there is the need to trust a brand and the pursuit of experiences.
Amada Senior Care Company’s Management and Marketing This approach has successfully levelled the playing ground for all non-medical care entities, such as Amada Senior Care, allowing them to improve their performance in the marketplace while bringing to an end a number of […]
Nike Company Management and Marketing Applied research is heavily used here since it is a short term activity and it is less expensive and not characterized by heavy risks to the organization The management of this organization is in the […]
Miami Hospitality Industry: Marketing and Management The hospitality industry in this country has been expanding due to the increasing number of tourists coming to the region. The second factor is the strategy that the firm will use in this highly competitive […]
Elements of Project Management: Workplace Health and Safety, PPE, B2B Marketing However, I was not able to balance the ability to oversee and proactively supervise the project since the risk mitigation was in the hand of the project supervisor.
Business Function Integration: Linking Marketing and Human Resource Management to Enhance Performance In focusing on the two business functions, employers seek to develop a positive image of the firm in the midst of the employees in order to enhance their performance at their places of work.
Classic Airlines Marketing and Management Challenges Although Classic Airlines is one of the market leaders in the provision of airline services to more than 240 destinations, there are myriads of marketing and management challenges that the company is still grappling with […]
Marketing Management in Hong Kong The living standards of the people of Hong Kong will determine the success of the market. The country currency is one of the strongest in the world where it remains stable against the dollar; it […]
Marketing Management: Building Brand Equity The approach taken to make the products available to the customers is another important factor that would determine the strength of the products in the market.
Marketing Management and Strategies The aim of marketing management is to collect information relating to the tastes and preferences of consumers and creating goods that satisfy their needs.
Biblical Principles and Marketing Management Therefore, one can say that the ideas expressed in the Bible can help people working as marketing managers. Apart from that, the work of marketing managers is impossible without the ability to overcome failures and […]
Marketing Management: Rivanna Natural Design On reception of orders, the company arranges for the shipment of the same to the particular location of the ordering customer.
Marketing Management: Rivanna Natural Design Inc. The company’s mission statement determines the fact that despite Rivanna products’ goal of expressing gratitude, celebrating excellence, and rewarding performance, the core objective is to ensure that neither the planet nor the consumers of the […]
Marketing Management Portakabin Limited The first part of the report is the introduction which gives a brief explanation of marketing management and the relevance of marketing management in the organization.
Marketing Management of Freshbins In order to provide marketing advices to the marketer of the product, this paper will focus on introducing the background information of the invention, conducting an environmental analysis consisting of the PESTEL analysis and the […]
Microsoft Corporation Marketing Management There is faster and instant means of information sharing through the use of desktop applications as well as line of business which eliminates the essence of spending a lot of time in locating and communicating […]
Hospitality Strategic Management and Marketing The school puts an underscore on the importance of an entity with regard to the context in which the entity operates.asserts that the environment is essential as it is referred to while testing the viability […]
Social Marketing: Customer Relationship Management Stages of a customer life cycle relationship Customer relationship begins with identification followed by initialisation and marketing where the company presents opportunities to the customer. Utilisation is where the customer reviews the product and the […]
The Future Trends for Marketing Management In order to deal with the challenge, marketing managers are increasingly focusing on marketing management as one of the business functions which can contribute towards the survival of the firm as a going concern entity.
The Development of an Effective Marketing Plan and Its Management The discussion in this paper explores the issue of marketing management in relation to situation analysis and its essence in the development of a marketing plan.
Contemporary Issues in Marketing and Management In the evaluation of the impacts of social media and viral marketing on the movie industry, the paper defines social media and viral marketing in the context of application of the terms in marketing before […]
Event Management: Using Events as a Marketing Tool Once the intricacies of the products have been identified and well listed, the managers then identify the people who are likely to purchase the company’s products. The event marketing strategy has the effect of selling […]
Cable TV Provider Marketing Management The database is then categorized based on the services and products required in the market. The value of cable TV services will be adjusted based customers and locations differences as well as product differences.
The Various Aspects of Marketing Management The paper will end by explaining the marketing plan that will be used to launch and market the product in the targeted markets.
Global Scale Strategic Management and Marketing It needs to restructure its services and operations in such a way that it retains its market share in the market, at the same time maintain the existing customer base, and solicit for new customers […]
Marketing Management: Segmentation and Communication In relation to McDonald and Dunbar writing, marketers engage in the market segmentation in the aim of understanding the importance of finding a sufficient customer-base to cater for the needs.
Marketing Blog: Brand Management For instance, the touch points of the brand recognized by customers and the brand experience of the targeted market should be consistent with advertisements.
Kiai Marketing Group: Laptop Skin Marketing Management It will also enable the realization of a profit of $5,000 in the first year as envisioned by the founder, Roger Mills and to defray for printing costs for the skins, brochures, posters and business […]
BlackBerry Marketing Management Analysis It is important for BlackBerry to understand major impacts for the purposes of developing marketing mix strategies capable of appealing to the preferences of intended target market. In such a case, consumers prefer multipurpose phone […]
eBooks eXpress Management and Marketing Overview The online book store will ensure that the Colorado market caters for the lesson plans of the schools and colleges in a bid to ensure that learning in the region is not only digitized, but […]
The M&M’s Company’s Marketing and Management Strategies For instance, their introduction of the opportunities they give to customers to choose the color that they want their products to possess is a very strategic policy.
How Does Science Apply to Marketing Management?
What Are the Main Issues and Trends That Affect Marketing Management Nowadays?
Why Is Service Marketing Management a Key Mover in Economic Development?
What Is the Nature of Marketing Management?
How Does Marketing Management Help the Business to Become Successful?
Why Is Marketing Management Important in the Economy?
What Tools and Technology Are Used in Marketing Management?
Is Marketing Management a Science or Art?
What Are the Elements of Strategic Marketing Management?
How Do Uncontrollable Variables Affect Marketing Management?
What Are the Main Marketing Management Strategies?
How Do Marketing Management Issues and Trends Influence Organizational Planning?
What Are the Types of Marketing Management?
Why Is Global Marketing Management Important?
How Does Marketing Management Brings Impact to the Organization?
Who Is Known as the Father of Marketing Management?
What Is the Difference Between Marketing and Marketing Management?
How Does Marketing Management Affect Customer Value?
What Are the Benefits of Marketing Management for a Company?
Why Does Sales Management Become an Integral Part of Marketing Management?
How Does Information Technology Affect Marketing Management?
What Are the Key Steps in Marketing Management?
Is Marketing Management a Worthless Degree?
What Are the Characteristics of Marketing Management?
How Can Marketing Management Be Improved?
What Is the Role and Scope of Marketing Management?
What Is Marketing Management Philosophy by Philip Kotler?
Are There Ethical Issues in Marketing Management?
What Is the Difference Between a Digital Marketing Manager and a Marketing Manager?
Is Marketing Management a Good Field for a Successful Career?
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100+ Creative Marketing Project Topics for Students

Have you ever been assigned a marketing project topics and felt completely lost on what to choose as your topic? I certainly have. Back in college, I remember dreading the marketing class project that was worth a significant portion of our grade. As a marketing student, you’re probably familiar with the feeling of excitement and anxiety that comes with the prospect of starting a new project. You want to choose a topic that is both interesting and impactful, but with so many options out there, it can be overwhelming to know where to start. But we will make this process easier for you by providing you a list of the best Market project ideas.

In this article, we’ve compiled a list of over 100 marketing project ideas that will inspire you and help you develop essential marketing skills. Whether you’re interested in digital marketing, branding, market research, or product development, you’ll find plenty of options to choose from. So, let’s dive in and explore these exciting marketing project topics!

Table of Contents

Importance of Choosing the Right Marketing Project Topic

Choosing the right marketing project topic can be the difference between an engaging, impactful project and one that falls flat. A well-chosen topic can make your project stand out, showcase your creativity, and demonstrate your knowledge of marketing principles. On the other hand, a poorly chosen topic can make your project seem unoriginal, uninspiring, and unimpressive.

Choosing a good marketing project topic also has practical implications. It can help you develop skills that are relevant to your future career, such as market research, analysis, and strategic thinking. It can also help you build a portfolio of marketing projects that you can use to showcase your work to potential employers.

Moreover, choosing a marketing project topic that you are passionate about can make the project more enjoyable and fulfilling. It can motivate you to put in more effort, explore new ideas, and take risks.

100+ Market Project Topics For Students

15+ digital marketing project topics.

Social Media Marketing Strategies
Search Engine Optimization (SEO) Best Practices
Pay-Per-Click (PPC) Advertising Campaigns
Email Marketing Campaigns
Influencer Marketing Strategies
Content Marketing Tactics
Video Marketing Campaigns
Mobile App Marketing Strategies
E-commerce Marketing Strategies
Affiliate Marketing Programs
Marketing Automation Strategies
Conversion Rate Optimization (CRO) Techniques
Web Analytics Analysis
Online Reputation Management
Social Media Listening and Monitoring
Customer Relationship Management (CRM) Strategies

15+ Branding Project Topics

Branding Strategies for Startups
Brand Awareness Campaigns
Rebranding Strategies
Brand Messaging Development
Brand Storytelling Techniques
Brand Positioning Analysis
Brand Equity Management
Brand Guidelines Creation
Brand Logo Design and Development
Brand Personality Development
Brand Reputation Management
Brand Loyalty Programs
Brand Extension Strategies
Employer Branding Techniques
Brand Naming and Tagline Development
Branding for Non-profit Organizations

20+ Market Research Project Topics

Consumer Behavior Analysis
Market Segmentation
Competitive Analysis
Customer Satisfaction Surveys
Brand Awareness Studies
Brand Perception Research
Product Development Research
Pricing Strategy Research
Market Trend Analysis
Demographic Research
Psychographic Research
Geographical Analysis
Market Share Analysis
New Market Entry Research
Distribution Channel Research
Customer Needs Analysis
Customer Profiling
Ad Testing Research
Concept Testing Research
Usability Testing Research
User Experience (UX) Research

25+ Product Development Project Topics

New Product Development Process
Product Design and Development
Product Line Extensions
Product Feature Analysis
Product Positioning Research
Competitive Product Analysis
Product Life Cycle Management
Product Packaging Design
Product Usability Testing
Product Prototyping
Product Launch Strategies
Minimum Viable Product (MVP) Development
Product Roadmap Planning
Product Pricing Strategy Research
Product Naming and Branding
Product Localization Strategies
Product Testing and Validation
Product Concept Testing
Product Market Fit Analysis
Product Sales Forecasting
Product Risk Analysis
Product Requirements Gathering
Product Development Team Management
Product Development Outsourcing
Product Development Metrics and KPIs
Product Development Process Improvement

25+ Advertising and Promotion Project Topics

Advertising Campaign Planning
Promotional Mix Analysis
Social Media Advertising Strategies
Influencer Marketing Campaigns
Public Relations Campaigns
Sales Promotion Techniques
Product Placement and Sponsorship
Brand Partnership Strategies
Outdoor Advertising Tactics
Broadcast Advertising Techniques
Print Advertising Campaigns
Direct Mail Advertising
Online Advertising Strategies
Mobile Advertising Techniques
Search Engine Advertising
Native Advertising Campaigns
Guerrilla Marketing Techniques
Buzz Marketing Campaigns
Event Marketing Strategies
Trade Show and Exhibition Marketing
Point-of-Purchase (POP) Advertising
Branded Entertainment Campaigns
Viral Marketing Techniques
Word-of-Mouth Marketing Strategies

How to Choose a Marketing Project Topic

Choosing a marketing project topic can seem daunting, but there are several things you can do to find one that interests you and aligns with your goals. Here are some steps to follow:

Brainstorm: Start by brainstorming a list of topics that interest you or that you have experience with. Write down any ideas that come to mind, no matter how unconventional they may seem.
Research the market: Do some research to identify gaps or opportunities in the market that you can address through your project. Look at industry reports, competitor analysis, and consumer surveys to identify emerging trends and unmet needs.
Consider your interests: Think about what topics or areas of marketing you are particularly interested in or have expertise in. This can help you narrow down your list of potential topics and choose one that you are passionate about.
Consult with your professor or advisor: Your professor or academic advisor can provide guidance and feedback on your project topic. They may also have suggestions or resources that can help you develop your project.
Test your ideas: Once you have a few potential topics, test them out by conducting some preliminary research or developing a rough outline of your project. This can help you identify which topic is most feasible and interesting to you.

Choosing the right marketing project topic is crucial for a successful and impactful project. It not only showcases your creativity and knowledge of marketing principles but also helps you develop skills that are relevant to your future career. Moreover, selecting a topic that you are passionate about makes the project more enjoyable and fulfilling, motivating you to put in more effort and explore new ideas.

The list of 100+ marketing project ideas provided here can help you find inspiration and narrow down your choices. Remember to brainstorm, research the market, consider your interests, consult with your professor or advisor, and test your ideas before making a final decision. With these steps, you’ll be on your way to creating a marketing project that is both engaging and impactful.

18 Exciting MBA Marketing Project Ideas & Topics For Beginners [2024]

In my experience, starting an MBA marketing project can be both exciting and a bit overwhelming for beginners. As someone who’s been through it, I know how important it is to pick the right topic to show off what you’ve learned. In this article, I’ll share 18 cool ideas for MBA marketing projects , perfect for newcomers like you. We’ll cover everything from digital marketing trends to old-school marketing tactics. Whether you’re into understanding why people buy things, managing brands, or doing market research, I’v e got yo u covered. Let’s dive in and get your MBA marketing project off to a great start!

MBA in Marketing often has a number of projects to enhance your overall learning experience. We take a look at some of the best and unique project topics that you can select during your MBA in the marketing program.

Why Is Digital Marketing Considered To Be A Popular Topic In MBA?

The need for digital marketing has increased manifold since the onset of this pandemic. As economies started to shut down, many businesses started to conduct their operations online. Needless to say, social media marketing and SEO tools have taken over the traditional marketing industry in an unprecedented manner.

Currently, there are as many as 1.5 million global users of various social media platforms like Instagram, Twitter, Facebook and many more. The increasing demand for digital marketing in the business industry has also rapidly increased its value in the academic field.

Multiple universities across India have started adding various digital marketing MBA project topics in their courses. With that being said, are you interested in learning some of the best marketing topics for MBA projects ? If yes, then check out the mentioned below list that highlights some of the topmost marketing project topics for MBA.

Importance of MBA Marketing Projects

The primary objective of an MBA marketing project is to ensure that you, as a professional, can bridge the distance between theoretical knowledge and practical experience.

Some of the widely recognized importance of an MBA marketing project are:

1. Experiential Learning

MBA marketing projects offer a unique form of experiential learning beyond the classroom and textbook. While working on real MBA marketing project topics for any company, you will be exposed to the complexities and nuances of the real business world. You will learn essential skills to help you navigate ambiguities and collaborate with team members to formulate strategic decisions under pressure.

2. Building Practical Skills

In addition to the theoretical knowledge you gain from textbooks, MBA marketing projects will help you develop a wide set of skills required to survive in the corporate world. You can learn how to conduct market research, analyze it, and then formulate strategies based on the skills many employers look for nowadays.

3. Networking Opportunities

You can also build a strong professional network based on the MBA marketing project you shall work on. These connections can help you open future career opportunities through referrals, internship opportunities, or job offers.

MBA Project Topics & a Brief Description

Here are some of the best marketing topics for MBA project

1. Marketing & Content Strategy, Brand Positioning & promotions that made Vodafone ZooZoo extremely popular and a Key Contributor to Vodafone’s Growth

ZooZoo was launched in the year 2008 during the IPL and it gave the Vodafone marketing strategy a huge boost. It is one of the most iconic brand campaigns in India

2. Building Brand Awareness among target segment via Innovative & Creative Use of Social Media Strategies for a new age youthful travel brand

Social Media strategies if done right helps to create massive Share of Voice and brand engagement with target audiences.

3. Branding & Positioning strategies for a new age D2C( Direct to customer) milk startup( with a tier 1 presence) in tier 2, tier 3 cities

Two very important activities in marketing that can make or break a brand are branding & positioning in the mind of a consumers across various target markets & geographies

Get online MBA courses from the World’s top Universities. Earn Masters, Executive PGP, or Advanced Certificate Programs to fast-track your career.

4. Analyze consumer behaviour & Design Strategies to Increase Consumer Retention and User Engagement for a video streaming platform for documentaries.

Understanding Consumer behaviour is one of the critical steps in designing effective marketing strategies to engage & retain users specially for Digital Based Platform brands.

5. Study the effects of Branding on consumers in the Real Estate Sector

Real Estate is one sector where branding plays a big role in increasing sales due to the premium pricing of real estate.

Topics For MBA Final Year Project In Marketing

There are a plethora of topics available under MBA marketing. Some of these includes market research, branding, advertising and many more. If you are interested in learning about some of the best topics for MBA Final year project in marketing , then you have arrived at the right place.

The following list contains a detailed account of the top marketing topics for project MBA.

A Study On Creativity In Advertising
Marketing Strategies of ACC Limited
A Study On Customer Buying Behavior And Pattern
A Study On Consumer Awareness
Understanding Customer Behavior Towards Samsung
A Study On Customer Satisfaction Towards Online Shopping
Marketing Strategies Followed By Paytm and Google Pay
A Study On Brand Promotion Strategies Followed By Swiggy and Zomato

Choosing the Right MBA Marketing Project Topic

Before shortlisting MBA marketing project topics , some of the instances that you should keep in mind are:

1. Market Trends

Start by assessing the ongoing market trends and whether the topic will be relevant when you finish the project . Choose topics related to current trends or developments and the challenges companies are encountering as a result, and include discussions on how to address them.

2. Available Resources

Always evaluate the amount of data and resources available for MBA students for the selected marketing project topics before starting. Ensure that you have access to sufficient data sources, research materials, and industry contacts that will support your research and analysis.

3. Objective of the Project

Outline a clear and concise objective for your project. Specify what you aim to research and analyze within your MBA project, and detail how to initiate and sustain it. This ensures efficient time and resource utilization with minimum chances of deviation from the original topic.

MBA Programs in India

Due to lockdowns across India, multiple universities and b-schools are now offering their MBA programs online. You can consider some of these world class MBA programs offered by top Business schools. India’s biggest online learning platform upGrad offers MBA from Liverpool Business School with specialization in marketing.

You will be given many MBA projects that will enhance your overall learning experience and help you learn the practical application of marketing concepts that various brands have used.

As stated earlier, with the increasing demand for digital marketing, many universities in India have started offering digital marketing courses to their students. The above-mentioned article highlights some of the best marketing project topics for MBA. On that note, there are several benefits that you can derive from doing an MBA in marketing and working on marketing topics for project MBA.

. Some of them include a better competitive edge, higher compensations, greater job satisfaction and scope for experience in different fields such as content marketing, brand communication, retail marketing or market research.

upGrad also offers individual mentoring sessions with industry leaders from various domains. You will also get 360-degree career support and placement assistance throughout the MBA program. upGrad expert mentors will help you build, review your resume, and help you apply for various business roles.

Conclusion:

In wrapping up, I’ve shared a range of exciting MBA marketing project ideas tailored for beginners like you. Exploring these topics can be a rewarding journey, allowing you to apply your skills in real-world scenarios. Whether delving into digital marketing trends or traditional strategies, each project offers valuable learning opportunities. As a mid-career professional, selecting a project aligned with your interests and goals can lead to meaningful contributions in the marketing field. Remember, thorough research, creative thinking, and effective implementation are key to success. With these ideas as your guide, I’m confident you’ll embark on your MBA marketing project journey with enthusiasm and make a lasting impact in the industry.

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Frequently Asked Questions (FAQs)

There are no two thoughts about the fact that college projects are an important part of any MBA program. It can open up your mind and give you practical training for the real world. Besides this, interviewers too are keen to know more about your college projects and internships. If you want to learn a lot more about the marketing field, think of projects as the real teachers. The research involved will help you become a better marketer. You might even end up making important connections that will help you later.

After completing an MBA with a specialisation in marketing, you will be proficient in developing strategies to accomplish organisational goals. Besides this, you will also learn communication skills, analytical skills, mathematical skills, business ethics and problem-solving skills. An MBA in marketing has become the most sought-after career choice among the youth today because it offers a variety of job opportunities including brand manager, account manager, marketing manager, sales manager, media planner, product manager, and so on.

When you’re choosing an online MBA program, look for these key indicators: a comprehensive curriculum, accreditation, expert faculty, a proven distance learning model, the use of the best online technology, student engagement strategies and 360-degree career support. While flexibility is key in an online MBA program, offering a unique learning experience is even more important. The program should give students an in-campus experience even if they’re away by making use of live faculty lectures.

When deciding on a topic for your final thesis/dissertation, you will find an abundance of topics to choose from. This might feel slightly overwhelming, so here are a few things to remember while finalizing your topic. First of all, make sure it is relevant to your course material and specialization. This will both simplify your work and be appreciated more. Secondly, find a project that truly interests you, as you are more likely to work your hardest when you are genuinely passionate about something. Thirdly, you can hone your problem-solving abilities by taking up a business problem, methodically conducting research, and coming up with a solution. Being able to assess a situation objectively is a vital skill. Lastly, do not hesitate to approach your professors for guidance.

Try to choose a topic that is unique, novel, interesting, and preferably has tangible applications in the real world. While working on your project, it would be advantageous to have a mentor to guide and advise you. Choose a mentor who has in-depth knowledge of the subject or someone who has already published papers in the past. Plan your project well. The importance of finalizing the goals, requirements, costs, implementation, and deadlines cannot be emphasized enough. Lastly, refer to previous research on your subject matter and learn from it.

The final-year project of an MBA course provides an unparalleled level of real-world experience and prepares a student for the workplace. This project also teaches valuable lessons in research techniques, data analysis, and even soft skills like teamwork and time management. It gives students a chance to interact and network with industry professionals and thus develop potentially valuable connections. Besides, during the hiring process, interviewers generally tend to ask questions about the candidates’ projects and internships.

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Marketing Management Research Paper Topics

This page is designed to serve as a comprehensive guide to marketing management research paper topics , offering insights into various dimensions of marketing that are essential in today’s globalized business environment. It includes an exhaustive list of topics divided into categories, practical tips on choosing and writing on marketing management subjects, and an exclusive section dedicated to iResearchNet’s specialized writing services. Whether a student, academician, or professional, this guide aims to provide a resourceful pathway to explore the multifaceted world of marketing management research, emphasizing the need for empirical inquiry, analytical thinking, and innovative approaches.

100 Marketing Management Research Paper Topics

Marketing management is a diverse field encompassing various aspects of marketing, such as strategy, consumer behavior, product development, branding, and more. Below is a comprehensive list of marketing management research paper topics divided into 10 different categories, each containing 10 specific topics. These topics cater to different levels of complexity and interest and can be explored for detailed research.

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Get 10% off with 24start discount code, marketing strategies.

The Impact of Digital Marketing on Traditional Advertising Methods
An Analysis of Guerrilla Marketing Techniques in Small Businesses
The Role of Social Media in Influencing Consumer Behavior
Evaluating the Success of Viral Marketing Campaigns
Personalization in Marketing: Trends and Challenges
The Influence of Environmental Sustainability on Marketing Strategies
Brand Positioning and Differentiation Strategies
The Integration of Artificial Intelligence in Marketing Decision Making
B2B vs B2C Marketing Strategies: A Comparative Analysis
Ethical Considerations in Influencer Marketing

Consumer Behavior

The Psychology of Consumer Buying Behavior
Impact of Cultural Factors on Consumer Preferences
How Pricing Strategies Influence Consumer Choices
The Effect of Online Reviews on Consumer Purchase Decisions
Consumer Loyalty Programs and Their Impact on Retention
Generational Differences in Consumer Behavior
The Role of Emotions in Consumer Decision Making
Ethical Consumerism and its Influence on Purchasing Behavior
The Impact of Social Proof on Consumer Trust
Understanding the Impulse Buying Behavior in Retail Settings

Product Management

Product Life Cycle Analysis and Strategies
New Product Development Processes: A Case Study
The Role of Packaging in Product Perception
Product Line Extension vs Brand Extension: A Critical Evaluation
Managing Product Recalls Effectively
Pricing Strategies for New Product Launches
Role of Consumer Feedback in Product Improvement
The Impact of Quality Management on Product Success
Product Differentiation in Competitive Markets
Strategies for Managing Obsolete Products
Building Global Brands: Strategies and Challenges
The Role of Storytelling in Brand Building
Impact of Celebrity Endorsements on Brand Image
Rebranding Strategies and Their Impact on Consumer Perception
The Importance of Brand Equity and How to Measure It
Building Brand Loyalty Through Customer Engagement
Co-branding Strategies and Their Effectiveness
The Influence of Brand Personality on Consumer Preferences
Managing Brand Reputation in the Digital Age
The Role of Corporate Social Responsibility in Branding

Sales Management

The Art of Sales Forecasting: Methods and Accuracy
Sales Training Techniques and Their Effectiveness
Relationship Selling vs Transactional Selling
Sales Promotion Strategies and Their Impact on Revenue
The Role of Sales Automation Tools in Enhancing Performance
Managing Sales Territories for Optimal Performance
The Effect of Sales Incentives on Employee Motivation
Integrating Customer Relationship Management (CRM) in Sales
The Impact of Cross-Selling and Up-Selling Strategies
Ethical Considerations in Sales Management

Digital Marketing

Search Engine Optimization (SEO) Strategies
Effective Content Marketing for Online Engagement
Social Media Advertising: Trends and ROI Measurement
Email Marketing Best Practices for Conversion
The Role of Analytics in Digital Marketing
Influencer Marketing in the Age of Social Media
Mobile Marketing Strategies for Consumer Engagement
The Future of Virtual Reality in Digital Marketing
The Use of Big Data in Personalized Marketing
Ethical Considerations in Digital Advertising

International Marketing

Strategies for Entering Emerging Markets
Cultural Sensitivity in International Marketing
The Role of Global Marketing in Expanding Business Horizons
International Pricing Strategies and Currency Considerations
Managing International Marketing Partnerships and Alliances
The Effect of Political Factors on International Marketing
Standardization vs Localization in International Marketing
The Role of E-commerce in Global Marketing Strategies
Cross-Cultural Communication in International Business
The Impact of Globalization on Local Brands

Services Marketing

Quality Management in Service Delivery
Strategies for Enhancing Customer Satisfaction in Service Industries
The Role of Technology in Service Innovation
Marketing Strategies for Professional Services
Measuring Customer Expectations and Perceptions in Services Marketing
The Effect of Online Platforms on Service Distribution
Service Recovery Strategies and Customer Loyalty
The Role of Employee Training in Service Excellence
Relationship Marketing in Service Industries
Ethical Considerations in Healthcare Services Marketing

Retail and E-commerce

Omnichannel Retailing Strategies and Customer Experience
E-commerce Growth and the Future of Traditional Retail
The Role of Artificial Intelligence in E-commerce Personalization
Consumer Trust and Security in Online Shopping
Strategies for Reducing Shopping Cart Abandonment
Mobile Commerce Trends and Consumer Behavior
The Impact of E-commerce on Supply Chain Management
Social Commerce: Integrating Social Media and Online Sales
The Role of User Experience (UX) Design in E-commerce Success
Ethical Considerations in E-commerce Operations

Marketing Ethics and Social Responsibility

Ethical Challenges in Targeted Advertising
The Role of Green Marketing in Sustainable Development
Social Marketing Campaigns for Public Health
Corporate Social Responsibility (CSR) and Brand Image
Ethical Considerations in Market Research Practices
The Influence of Ethical Leadership on Marketing Strategies
The Impact of Fair Trade Practices on Consumer Perception
Social Responsibility in Alcohol and Tobacco Advertising
Ethical Considerations in Children’s Advertising
The Role of Ethics in Product Development and Testing

In conclusion, marketing management is an extensive and multifaceted field that encompasses a wide range of research topics. From strategies and branding to ethics and international considerations, there is a rich array of subjects that students and researchers can delve into. The above topics offer a starting point for insightful inquiry, practical applications, and critical evaluation. Whether you are aiming for academic excellence or professional development, these topics can help foster a deeper understanding of marketing management and its integral role in today’s dynamic business landscape.

Marketing Management and the Range of Research Paper Topics

Introduction to marketing management.

Marketing Management is a complex and dynamic field that lies at the heart of business operations. It involves the planning, execution, and monitoring of marketing strategies, tailored to meet customer needs and business goals. The success of any product or service in the market largely depends on the effectiveness of marketing management.

Key Principles and Concepts

Strategic Planning : Marketing management starts with the identification of target markets and the development of a marketing mix to satisfy consumers within that market. This includes the 4Ps of marketing: Product, Price, Place, and Promotion.
Consumer Behavior Understanding : It’s essential to understand consumer behavior to create strategies that resonate with the target audience. This includes demographics, psychographics, and behavioral aspects like needs, preferences, and purchase behavior.
Digital Marketing and Social Media : With the advent of the internet, digital marketing has become an indispensable tool. It includes SEO, content marketing, email marketing, social media marketing, and more.
Branding and Brand Management : Building a strong brand image is vital for long-term success. Branding strategies include creating a unique brand identity, consistent messaging, and managing customer perceptions.
Marketing Analytics and Metrics : Utilizing data and analytics helps in making informed decisions. Metrics such as customer lifetime value (CLTV), customer acquisition cost (CAC), and return on marketing investment (ROMI) are crucial.

Range and Depth of Research Paper Topics

The field of marketing management offers a plethora of research paper topics reflecting its multifaceted nature. Here are some broad categories:

Strategic Marketing Management : Topics here may include SWOT analysis, competitive strategies, market segmentation, and differentiation.
Digital Marketing and Social Media : Research on emerging digital marketing trends, social media strategies, influencer marketing, etc.
Consumer Behavior : This includes studying consumer buying habits, cultural influences on purchasing, customer satisfaction, and loyalty programs.
International Marketing Management : Topics related to global marketing strategies, cross-cultural communication, international branding, etc.
Marketing Analytics and Metrics : This covers data-driven marketing, predictive analytics, performance metrics, and big data in marketing.
Ethical Issues in Marketing : Exploring ethical considerations like deceptive advertising, privacy concerns, green marketing, and social responsibility.
Emerging Trends in Marketing Management : Investigating newer trends like AI in marketing, omnichannel marketing, virtual reality, personalized marketing, etc.

These categories provide students with various angles to approach marketing management, from traditional strategies to current technological advancements.

Marketing management, with its diverse and ever-changing landscape, offers a wealth of intriguing and challenging topics for research. Whether one is drawn to the more traditional aspects or the innovative, technology-driven facets, the opportunities for exploration and analysis are boundless.

Understanding marketing management is crucial for anyone venturing into the business world. It combines creativity with analytics, strategy with execution, and always keeps an eye on the changing tides of consumer behavior. For students, academics, and professionals alike, delving into this field can provide valuable insights and skills that are applicable across various domains and industries.

Through this article, we have touched upon the key concepts and principles, and explored the extensive range of research paper topics within the realm of marketing management. These concepts and topics not only form the basis of academic study but also act as foundational pillars for businesses aiming to thrive in today’s competitive marketplace.

How to Choose Marketing Management Research Paper Topics

Choosing the right research paper topic can be a daunting task, especially in a field as broad and dynamic as marketing management. A well-chosen topic can be the difference between a research paper that’s engaging and insightful, and one that falls flat. Here’s a comprehensive guide to help you choose the ideal marketing management research paper topic:

Selecting a research paper topic in marketing management is not merely about picking something that seems interesting. It’s about aligning the topic with your interests, the course requirements, the targeted audience, and the current trends in the field. Here’s how to navigate this complex decision-making process:

Identify Your Interests : Choose a topic that genuinely excites you. Whether it’s digital marketing or consumer behavior, aligning with your interests will make the research process more engaging.
Consider the Relevance : Make sure the topic is relevant to your course and the current landscape of marketing management. Trending topics like social media advertising or AI in marketing might be more appealing.
Check the Availability of Resources : Research the availability of credible sources on the topic. Libraries, academic journals, and online databases should have ample material for your chosen subject.
Assess the Complexity : Balance complexity with your level of expertise. A topic that’s too simple may lack depth, while something too complex might be overwhelming.
Align with Your Career Goals : If you have specific career goals in marketing, select a topic that adds value to your professional development.
Evaluate the Scope : Define the scope of your research. A too broad topic will lack focus, while a narrow topic might lack content.
Seek Guidance from Professors or Experts : Don’t hesitate to consult with professors or industry experts. They can provide insights that align with academic expectations and industry trends.
Consider Ethical Implications : If your topic involves sensitive issues like consumer privacy, ensure that you approach it with the necessary ethical considerations.
Analyze Existing Research : Look at existing research to identify gaps or areas for further exploration. Building on previous work can add depth to your paper.
Create a Preliminary Thesis Statement : Once you’ve narrowed down your topic, create a preliminary thesis statement. This will guide your research and keep you focused on specific aspects of the subject.

Choosing the right topic for a marketing management research paper is a critical step in the research process. It sets the tone for the entire project and can greatly influence the quality and relevance of the work. By following these tips and giving careful thought to aspects such as interest, relevance, complexity, scope, and ethics, you can select a topic that not only meets academic requirements but also resonates with your passions and professional aspirations.

Remember, the chosen topic is not just a subject of study but a chance to contribute to the field, offering insights or solutions to existing challenges. Engage with the process, explore various avenues, and you’ll find a topic that’s not just suitable but truly inspiring and rewarding to work on.

How to Write a Marketing Management Research Paper

Writing a research paper on marketing management requires a thoughtful approach that balances theory, practice, analysis, and creativity. It’s not just about presenting facts but weaving them into a coherent narrative that adds value to the field of marketing management. Below you’ll find a guide that covers essential steps in crafting a high-quality research paper.

Embarking on a research paper in marketing management is an opportunity to delve into various aspects like market strategies, consumer behavior, digital marketing, or branding. It’s about unearthing insights, exploring theories, analyzing trends, and presenting them in an academically rigorous and engaging manner. Here’s how to structure and compose a standout marketing management research paper:

Understand the Assignment : Read the assignment instructions carefully. Understand the requirements, deadlines, formatting guidelines, and grading criteria. Reach out to your professor if anything is unclear.
Start with a Strong Thesis Statement : Develop a clear and concise thesis statement that defines the purpose of your research. It should articulate the main argument or question you intend to explore.
Create an Outline : Plan the structure of your paper by creating an outline. Break it down into sections like introduction, literature review, methodology, findings, conclusion, and bibliography.
Conduct Thorough Research : Use reputable sources like academic journals, books, and industry reports. Validate information through multiple sources to ensure accuracy.
Write the Introduction : Open with a compelling introduction that provides background on the topic, states the research question, and outlines the scope of your paper.
Develop the Literature Review : Present an overview of existing literature on your topic. Compare and contrast different theories, methodologies, and findings, and highlight the gaps your research will address.
Detail the Methodology : Explain the research methods you used. Whether qualitative or quantitative, describe the approach, tools, data collection, and analysis techniques.
Present Findings and Analysis : Summarize the research findings and analyze them in the context of your thesis statement. Include charts, graphs, or other visuals to enhance understanding.
Conclude Thoughtfully : Sum up the main findings, reflect on the implications, suggest areas for future research, and restate the thesis in the light of the research.
Edit and Proofread : Pay meticulous attention to grammar, punctuation, and style. Consider seeking feedback from peers or professionals to ensure clarity and coherence.

Writing a research paper in marketing management is more than an academic exercise; it’s a rich intellectual experience that calls for curiosity, critical thinking, and creativity. The process outlined above is not rigid but provides a framework that you can adapt to your specific topic and interest.

Remember, a great research paper is not just about meeting academic standards but contributing something meaningful to the field of marketing management. Engage with the material, think critically, argue persuasively, and present your ideas with clarity and flair. Your research paper can be a reflection of your passion for marketing and a testament to your scholarly rigor and intellectual insight.

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4.23: Assignment- Marketing Plan, Part I

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Lumen Learning

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Student Instructions: Complete the following information about the organization and products and/or services you will focus on as you develop a complete marketing plan throughout the course. You may need to do research to get answers to the questions below. Be sure the organization and offering you select will 1) remain interesting to you for the duration of the course, and 2) have sufficient information available for you to conduct research and make informed recommendations in your marketing plan.

Company Profile

Company Name:
Major products and/or services (names, types):
Products and/or services your marketing plan will focus on:
Target customers:
Distribution channel(s):
Headquarters (city, state, country):
Year founded:
Number of employees:
Annual revenue (estimated)
Key competitors:
Link to Web site:
Link to Yahoo! Finance information page (for public companies):

Market Segmentation and Targeting

What problem does your product or service solve?
Describe the total market for your solution: Who are potential customers?
What are the key segments within this market?
Identify and briefly describe 1–3 segments that this company serves.
Which segment does this marketing plan focus on, and why? Why do you believe this segment will offer growth and profit opportunities?

Situation and Company Analysis

Economic environment.

Discuss factors that affect your consumers’ purchasing power and spending patterns. What is the economic environment that you are operating in? Is it a growth, recovery or recession? Will it be easy to find staff? What is the current interest rate i.e. is it increasing or decreasing? What is consumer confidence like?

Technical Environment

The technological environment changes rapidly. You need to make sure that you are aware of trends in your industry and other industries could affect your business. New technologies create new markets and can influence you consumers and competitors. Industry environment What are the trends in your industry? Are there new entrants in the market? Has a substitute product been introduced? Are there changes in industry practices or new benchmarks to use?

Competitive Environment

How many competitors do you have? Who are the key competitors? What are the key selling points or competitive advantages of each one. What is your advantage over competitors? Is the market large enough to support you and competitors?

Political Environment

Consider the political environment for the areas that your business will trade and operate in. Is there a stable political system? Are there any licenses and regulations that you should be aware of? Do you need to win support to be able to operate?

SWOT Analysis

Instruction: Complete the table below with descriptive responses and explanation as you answer the questions below.

Does the organization have a strong brand presence?
What resources are available for marketing activities?
Does the the company have unique products or services that satisfy the needs of their target market?
What makes the company’s products or services unique?
What value is brought to customers?
Does the organization have a weak brand presence?
Are resources insufficient for marketing activities?
Does the company lack distinctive products or services?
Do current products or services fail to satisfy the needs of customers?
Do current products or services fail to bring value to customers?

Opportunities

What is the unique opportunity that the company is trying to take advantage of?
Does the target market have any unfulfilled needs that the company can satisfy?
Are there emerging target markets with needs that the company can satisfy?
Are there ways the company and its competitors can benefit by working together?
Are there opportunities for collaborating with customers to build brand presence?
Describe and analyze if market demand is increasing?
Are there changes in the government regulations that will affect the company?
Describe any emerging global issues that will affect the company?
What are the tactics that competitors use to pursue customers?
What are the strengths of the company’s biggest and or emerging competitors?
In what ways are the competitors’ products or services superior to the company’s offerings?
How are competitors likely to respond to any changes in the way the company markets?
Is the company behind in adopting new technologies for marketing?
Describe any ways in which international competitors are taking away market share?
What do customers dislike about the company?
Describe and analyze if market demand is decreasing?

Mission, Objectives, and Goals

State the mission or business purpose: what the organization wants to achieve, in market-oriented terms. (Example: Disney’s mission could be, “We create happiness by providing the finest in entertainment for people of all ages.)

List 1–3 objectives that move the organization a step closer to achieving the mission. (Example: A Disney objective could be, “To be the most popular theme park for international visitors.”)

Convert objectives into specific marketing goals that are easy to measure and evaluate. (Example: Our goal is to increase market share of international theme park visitors by 10% in the next two years.”)

Sample Grading Rubric

Company profile grading rubric.

Total points possible for Company Profile Assignment: 10 pts.

Market Segmentation and Targeting Grading Rubric

Total points possible for Market Segmentation and Targeting Assignment: 10 pts.

Situation and Company Analysis Grading Rubric

Total points possible for Situation and Company Analysis Assignment: 50 pts.

Total points possible for Marketing Plan, Part 1 Assignment (Consists of Company Profile Assignment, Market Segmentation and Targeting Assignment, and Situation and Company Analysis Assignment combined): 100 pts.

Contributors and Attributions

Assignment: Marketing Plan, Part I . Provided by : Lumen Learning. License : CC BY: Attribution
SWOT and Integrated Marketing Communications Templates. Authored by : Melissa Barker. License : CC BY: Attribution

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25 Marketing Management Dissertation Topics

Published by Owen Ingram at January 2nd, 2023 , Revised On August 18, 2023

Are you a marketing or management student looking for specific marketing management dissertation topics? If yes, your search is over because this article provides 25 highly focused marketing management dissertation ideas and examples for your consideration.

Marketing management refers to planning, organising, coordinating, and controlling marketing functions within a company. Sales, distribution, and customer service are all related to marketing management because they connect a brand with customers, suppliers, and other partners. Other areas of marketing management include public relations and direct advertising activities.

Furthermore, marketing management involves planning for the marketing mix, which is essential for promoting any business. It encompasses various responsibilities, from product development to pricing strategies and channel selection.

Marketing managers perform:

Detailed market research
Develop product and service branding strategies
Develop strategies for targeting customers
Identify the marketing activities to be undertaken within the budget.

Increased sales revenue and market share are the primary goals of marketing management. Therefore, improving product quality and service levels will improve customer satisfaction.

Also read Sports management dissertation topics , event management thesis ideas , operations management thesis ideas , management thesis topics , and asset management thesis topics .

Marketing Management Research Areas For Dissertation

Marketing management can be divided into four main types as categorized by the American Marketing Association (AMA):

Customer relationship management (CRM)
Product lifecycle management (PLM)
Supply chain management (SCM)
Market analytics.

These are briefly explained below.

Customer Relationship Management

Customers who have not engaged with a company for a long time can be won back through CRM strategies—providing personalized products, services, and communication to create a long-term relationship with the customer.

Product Lifecycle Management

The PLM process adds new features, services, and components to existing products over time to create more value. Maintaining consumer needs helps companies improve their margins.

Supply Chain Management

SCM uses technologies like supply chain software to manage inventory flows throughout their supply chain, which extends the company’s internal resources into all aspects of their external relationships with vendors, suppliers, distributors, and retailers.”

Market Analytics

Companies use market analytics to gather insights into consumer behaviour and preferences to make better business decisions. Business Intelligence: Business intelligence collects, analyses, and interprets data from multiple sources to understand how the business performs.

Furthermore, if you are studying business, you may also want to look at the list of business dissertation topics and finance dissertation topics .

Benefits of Marketing Management

There are various benefits of using Marketing Management. Some of them are as follows:

It increases sales and profits.
It improves customer satisfaction.
It reduces costs
It helps you to identify the problems in your business.
It improves the quality of products and services.
It builds a competitive advantage.
It makes processes more efficient.
It increases customer satisfaction.
It improves sales
It helps to identify new markets.

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List of Dissertation Topics for Marketing Management

Marketing management is a vast field, and it can be challenging to know where to start! Luckily, we’ve done the work for you. Here is a list of the latest marketing management dissertation topics to help you out.

Using financial products in the UK retail banking sector
A study of how service quality and customer satisfaction affect brand equity
A study of the antecedents and consequences of a firm’s reputation
Impact of social media marketing on consumer behaviour
The role of internet advertising as a marketing tool
A study of how supermarket retailers can use customer relationship management (CRM) data to identify consumers and predict buying behaviour
The influence of reference groups on purchasing patterns among British consumers
Factors that influence product packaging decisions
An investigation into how organizational culture influences employee behaviour
A preliminary study examined how sales assist the marketing role of security solutions.
A thorough analysis of the literature on the term “Coopetition.”
The function of marketing management in maintaining efficient supply chains
Review of the literature on product innovation in multinational companies
The psychology of consumers, how to evaluate it, and how it relates to digital marketing
Several of the most prevalent errors are made today in email marketing.
Correlation between marketing problem-solving techniques and marketing management support systems.
A comparison of marketing management practices in industrialized and developing countries.
A comprehensive review of the connection between management sciences and marketing management.
Exploring the potential link between corporate financial success and corporate social responsibility
A comparison of the regional strategic management of fashion apparel brands.
Analysis of market segmentation’s effect on hotel industry customer loyalty.
The analysis of the influence of social media on customer relationship management in the hotel industry.
The analysis of supply chain management on operational efficiency in the hotel industry.
The relationship between customer satisfaction, market share, and profitability
An empirical study into the relationship between brand image and consumer perception.

Marketing management has a broad scope as it is not confined to one industry or market. It is necessary to effectively market goods and services in any economic sector. In marketing, strategic thinking, management practices, and techniques are used to develop and implement marketing programs that help businesses flourish and grow. We hope you can pick one from the aforementioned marketing management dissertation topics.

Alternatively, you may want to read about the dissertation proposal writing service and the full dissertation writing service to see how our services can ease your workload by completing your dissertation to the required criteria.

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How to find dissertation topics about marketing management.

For dissertation topics in marketing management:

Study recent marketing challenges.
Explore consumer behavior trends.
Analyze digital marketing innovations.
Investigate branding strategies.
Examine market segmentation.
Consider ethical marketing issues.

Research Topics & Ideas: Marketing

50+ Marketing Research Topic Ideas To Fast-Track Your Project

Marketing and advertising-based research topics

Finding and choosing a strong research topic is the critical first step when it comes to crafting a high-quality dissertation, thesis or research project. If you’ve landed on this post, chances are you’re looking for a marketing-related research topic , but aren’t sure where to start. If so, you’ve come to the right place.

Here, we’ll explore a variety of marketing-related research ideas and topic thought-starters, covering both traditional marketing (offline media) and digital marketing (including social media marketing, content marketing and the like). We’ll also look at actual dissertations and theses from marketing students to give you a view of what a well-defined research topic looks like.

NB – This is just the start…

The topic ideation and evaluation process has multiple steps . In this post, we’ll kickstart the process by sharing some research topic ideas within the marketing domain. This is the starting point, but to develop a well-defined research topic, you’ll need to identify a clear and convincing research gap , along with a well-justified plan of action to fill that gap.

If you’re new to the oftentimes perplexing world of research, or if this is your first time undertaking a formal academic research project, be sure to check out our free dissertation mini-course. In it, we cover the process of writing a dissertation or thesis from start to end. Be sure to also sign up for our free webinar that explores how to find a high-quality research topic.

Overview: Marketing-Related Topics

How to find a research topic (video)
Traditional (offline) marketing topics/ideas
Digital (online) marketing topics/ideas
Examples of actual dissertation topics
Free Webinar : Topic Ideation 101
Where to get extra help

How To Find A Research Topic

Before we look at specific research ideas and topics, it’s useful to first understand what the topic ideation process entails and how to go about finding and refining viable topic ideas. In the video below, we cover exactly that. So, if you’re a first-time researcher, be sure to watch this tutorial before jumping into the collection of marketing research topics we present below.

Now that you’ve got a big-picture view of the topic ideation process, we can dive into a few research ideas to get your creative juices flowing. Please note that these research topic ideas are intentionally broad and generic, so you will need to refine them a fair deal using the techniques we discussed in the video above.

To make life a little easier for you, we’ve grouped the topic ideas based on two main categories – traditional marketing and digital / online marketing . For the latter, we’ve divided it up into a few subcategories, including social media marketing, content marketing and search marketing. That said, there is naturally some overlap between topics, so keep this in mind.

Research Ideas: Traditional Marketing

The perceived effectiveness of different types of direct mail campaigns (e.g., postcards, catalogues, brochures) among small business owners in New York
The perception and use of traditional marketing in creating and nurturing customer loyalty and retention among UK Financial Firms.
The impact of demographic targeting on traditional marketing performance among green businesses
The perception of different types of sales promotion (e.g., discounts, coupons, contests) among GenZ consumers
The continued use of celebrity endorsements in traditional marketing campaigns, post-2020.
Exploring factors related to outdoor advertising recall in India
Measuring the ROI of traditional marketing efforts: a review of current methods
Comparing the effectiveness of different traditional media channels (e.g., television, radio, print) in driving engagement and conversions among established brands
The use of public relations in traditional marketing campaigns among large insurance companies
The role of event marketing in building brand awareness and engagement: perceptions among marketing professionals in the UK

Free Webinar: How To Find A Dissertation Research Topic

Research Ideas: Digital/Online Marketing

Social media marketing

The use of artificial intelligence in social media marketing among online fashion companies in Sweden
The impact of social media on public relations and media relations: a Case Study of Nandos
The role of Twitter in crisis communication and reputation management: a discourse analysis
The impact of social media influencer presence on brand loyalty and customer retention among Gen X.
The use of social media for market research and consumer insights among SMEs in Kenya
The impact of social media on consumer buying behaviour of fast food in Italy
The challenges and opportunities of social media in global and multicultural marketing: perceptions of marketing departments in large corporations
The relationship between social media engagement and website traffic: an analysis of fitness brands
The effectiveness of influencer marketing on social media platforms for household cleaning products in the UK
The perceptions and understanding of paid vs organic social media advertising among Gen Z consumers in San Francisco

Content marketing

The use and understanding of micro-moments in creating personalized content experiences among content creators in the USA
Comparing the effectiveness of methods of personalization of content marketing: an evaluation of best practice
The experiences and use of SEO in content marketing strategy among small online businesses
The use of social media influencers in content marketing campaigns: a Case Study of Hello Fresh
Comparing different content distribution channels for different types of content: perceptions of best practices among content marketing experts
The use of user-generated content in building brand trust and engagement among green companies in the UK
Measuring the ROI of content marketing efforts among luxury brands
The perception and use of Chat GPT in content creation among small online businesses
The perceptions of interactive and immersive content formats (e.g., virtual reality, augmented reality) in marketing among consumers: an experimental study
Comparing image and text-based content formats in driving engagement and conversions on social media: a multi-case study of NGOs

Search engine marketing

The effectiveness of different ad formats (e.g., text ads, shopping ads, video ads) in Search Engine Marketing for tourist destinations
The impact of search engine algorithm updates on Search Engine Marketing performance – who are the winners and losers?
The perception and use of AI and machine learning in Search Engine Marketing strategy and bidding optimization within a UK marketing agency
The use of voice search and its impact on Search Engine Marketing among food retailers in Switzerland
The role of local SEO in driving brick-and-mortar sales: a case study of a local fashion outlet in France
The impact of mobile optimization on Search Engine Marketing performance and conversion rates in Nigeria
Comparing analytical tools for measuring ROI of Search Engine Marketing campaigns
The effectiveness of different types of keywords and search queries in driving traffic towards restaurants in Italy
The use of remarketing and retargeting in search engine marketing campaigns among marketers
The understanding and use of schema markup and structured data in improving Search engine marketing performance among Start-Ups

Research Topic Kickstarter - Need Help Finding A Research Topic?

Email marketing

The perception and use of AI and machine learning in email marketing among NGOs: a focus on personalized content and dynamic segmentation
The effectiveness of email subject line strategies in driving open and click-through rates: an experimental study
Comparing A/B testing and multivariate testing in improving email marketing performance: a case study
The use of personalization on email marketing performance among craft bloggers
The impact of automated email marketing among local online retailers on customer loyalty and retention
The use of automation and triggered emails in increasing engagement and conversion rates for online courses
The perception and understanding of GDPR and other data privacy regulations on email marketing among SMEs
The role of mobile optimization in email marketing targeting Gen Z consumers
The challenges of measuring the ROI of email marketing campaigns: perceptions of SMEs
The effectiveness of different email formats (e.g., text-based, HTML, interactive) in driving engagement: A/B testing for a small online retailer

Marketing-Related Dissertations & Theses

While the ideas we’ve presented above are a decent starting point for finding marketing-related research topic, they are fairly generic and non-specific. So, it helps to look at actual dissertations and theses to see how this all comes together.

Below, we’ve included a selection of research projects from various marketing-related degree programs to help refine your thinking. These are actual dissertations and theses, written as part of Master’s and PhD-level programs, so they can provide some useful insight as to what a research topic looks like in practice.

The Influences of Brand Personality, Culture, and Social Media on Iconic Brand Preferences (Whelan, 2021)
Customer Success and the Transformation of Customer Relationships (Raines, 2022)
The Effects of Online Incentivized Reviews on Organic Review Ratings (Jeong, 2020)
Are You For Real? The Consumption-Driven Self-Authentication Process And Its Effects On Perceived Brand Authenticity (Kuchmaner, 2020)
You Are What You Eat: How Food Texture And Packaging Influence Consumer Well-Being (Ning, 2020)
Social Dialogic Listening: Connecting Marketing Activity To Strategy (Collins, 2020)
Millennials’ Attitudes Towards Influencer Marketing And Purchase Intentions (Yu, 2019)
Cannibalization between Two Mercedes-Benz Models and Consumer Behavior (Ma, 2020)
Selling and Buying Aspects of Used Products That Are Brand Anthropomorphized (Kim, 2019)
Global Identity: Conceptualization, Measurement, And Implications For Marketing Strategy (Yoruk, 2022)
The Intersection of Organizational Frontline Marketing and a High-Tech World (Krotz, 2021)
The Unexplored Impacts of Communication Elements in Marketing (Trinh, 2022)
Founder Social Identity As A Predictor Of Customer And Competitor Orientation In Small And Medium-Sized Enterprises (Rutherford, 2021)

Looking at these titles, you can probably pick up that the research topics here are far more specific and narrowly-focused , compared to the generic ones presented earlier. This is an important thing to keep in mind as you develop your own research topic. That is to say, to create a top-notch research topic, you must be precise and target a specific context with specific variables of interest . In other words, you need to identify a clear, well-justified research gap.

Fast-Track Your Research Topic

If you’re still feeling a bit unsure about how to find a research topic for your marketing dissertation or thesis, check out our 1-on-1 private coaching services below.

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150+ Unique Marketing Research Topics for Your Upcoming Projects

Marketing has developed into a massive industry with various specialized sectors. It is a broad field of study that includes different sectors of marketing. In the current era, marketing encompasses digital marketing, and, along with digital and traditional marketing, it is associated with various other marketing branches. Understandably, you feel speculative in this challenging position. After all, finding relevant marketing research topics is not that easy for most students.

When you write a research paper on marketing, you have to prove that you can systematically articulate your thoughts, find appropriate sources of information, and analyze data accordingly. But do not forget that this is only possible if you have a relevant research topic in marketing. In such a situation, we have got you covered!

This article will find some non-trivial and equally unique marketing research topics. We included topics on every possible marketing niche because we wanted topics from every niche.

Table of Contents

Selecting Marketing Research Topics

Before you begin sifting through the offered marketing topics, we suggest you first become acquainted with the selection procedure. The upcoming research paper will discuss your hard work, efforts, and skills. So, the research topic should also be about something that interests you. Take your time. Start researching certain research areas. So, for starters, brainstorm different marketing fields for which you wouldn’t mind delving deeper into the details.

Navigate Different Branches of Marketing

Nowadays, with marketing getting widespread, there are many marketing fields to accommodate your research. Analyze different marketing branches and then think about what fascinates you the most. Next, narrow those lists and start researching more about those topics. Just because marketing is complex doesn’t mean you must be stuck swimming in executive suite jargon to try to make sense of it. We are sure that in the end, you will come up with something extravagantly interesting and unique simultaneously.

Look For Your Marketing Interests

Reading and writing come with a few terms and conditions, and the most important is that the topic must be fascinating . So, the initial step would be to sit and jot down topics in marketing that you’re interested in. When you are interested in something, you automatically become passionate about that field of study. It will constantly motivate you to dig deeper and find relevant sources to support your research theories.

Investigate Factual Topics

Remember, a research paper is not a comprehensive narrative that can be dragged out indefinitely. A lot of research and hard work are required to draught a successful research paper. It is more than just assignment writing , which we used to do in high school. So, ensure that your research topic concludes with practical data and information. Conduct thorough research to make sure you can go a long way to providing comprehensive research about your topic. Enumerate a list of credible sources to support your hypothesis and arguments.

For Conceptualized Ideas, Google Marketing Research Topics

When you start browsing for “marketing topics for research,” you will get a whole list of Scholarly Ideas Based On Such Topics. Scrolling Through Those Lists Would Be The Best Approach For you. There are hundreds of possible themes for your paper, and you’ll undoubtedly find at least a handful that intrigues you.

Narrow Down Your Topic’s Approach

When you have compiled a few marketing topics, your next step will be narrowing them down. See if the following research topics consist of enough credible sources or not. For successful research, it is essential to choose a topic that will create an impact in your prescribed field. So select a research field that has never been invested in before or at least something in which you can show a whole new perspective.

Select the Topic

Topics that have been well examined will give you many references for blackening your arguments. To make your contribution to the discipline, look for research elements that have yet to be thoroughly investigated.

150+ Research Topics in Marketing

We understand finding marketing topics for research can be a tough job to handle. After all, marketing is such a vast field that sometimes deciding what topic you want to work on can be challenging. In such cases, we have enumerated a list of marketing topics to help you frame an excellent research paper.

We have classified these topics into different sections, which can help you choose according to your field of interest. Explore these lists of hot marketing research topics to ensure you select a topic that piques your interest.

Marketing Research Topics Related to Consumer Behavior

Marketing goods and services for personal consumption refers to consumer marketing. Or at least this is the first thing that pops up in our minds. Similarly, consumer behavior refers to studying consumers’ behavioral changes or individuals associated with a purchase.

The following topics are intended to be diverse, fascinating, and captivating for your marketing research. Have a look at them and select whatever suits you the best.

An integrative framework for cross-sectional consumer behavioral
Self-concept in consumer behavior
The significance and measurement of attachment in consumer behavior
Luxury goods and sustainability issues
Impact of brand equity and consumer behavior
The cultural influence of luxury consumption behavior among Italian consumers
The evolving behaviors of luxury consumption
Coca-Cola customer purchasing behavior: analysis and prediction
Consumer responsiveness towards environmental claims for clothing brands
A conceptual framework prestige- seeking consumer behavior
Symbolism and marketing performance: a theoretical approach
Assessment and evaluation of successful and failed instances of luxury marketing techniques
A symbolic interactions perspective on the function of products as social stimulants
Convergence and divergence in consumer behavior
Understanding the consequences of global retailing
Dimensions of consumer expertise: mapping a consumption constellation
The influence of sustainability declarations on customer ecological perception and performance expectancy: A detailed work on H&m
A symbolic interactionism perspective on the empirical models of consumer behaviors
Sensory marketing strategies and power in advertising
The impact of word of mouth and electronic word of mouth on consumer purchase intension

Influential Marketing Topics Regarding the Digital Market

In this digital age, digital marketing is undoubtedly becoming the most crucial aspect of the marketing world. If you are interested in digital marketing, the following juicy digital marketing research topics might guide you in the right direction.

Understanding the critical aspects of opportunities and challenges of digital marketing
Opportunities and challenges of marketing research in the 21st century
Assess digital marketing trends over the last 20 years and the future research directions.
A critical review of the effectiveness of internet marketing initiatives
A theoretical analysis of digital marketing techniques adopted by startups
Accessing the metrics of digital marketing strategies, transformation, trends, and realities
Study on digital marketing technique
What inspires college students to use Pinterest? A model with consequences for academics and marketers
Mapping the international qualitative marketing research
Investigating the transition from word-of-mouth marketing to electronic word-of-mouth and its consequences on customer behavior.
The significance of Corporate Social Responsibility (CSR) in marketing strategy
Conceptualizing influencer marketing as a modern phenomenon in reputation management
Analyzing the impact of search engine optimization on web accessibility
Addressing marketers’ over-reliance on digital content to boost revenues
Digital marketing strategy implementation: examining the digital marketing infrastructure
Ethical issues concerned with fundamentals of marketing research: a detailed study
Content marketing: the fundamental tool for design, advertising, and marketing: a systematic literature review
The influence of content writing in marketing communication: anatomy of digital marketing infrastructure

Distribution Marketing Topics for Research

Every firm, either new or established, requires a well-defined distribution channel for distributing its products or goods to customers. Have a look at these top-notch topics for your marketing assignment writing :

The distribution mechanism in SMEs and large-scale corporations
The impact of strategic and tactical causes marketing on brand loyalty among customers
Best strategies for incorporating new items into the lifestyles of the targeted clients
A comparative analysis of the distribution systems of SMEs and multinational corporations
Marketing 4.0: How technological advancements are transforming marketing organizations
Distributional channels: understanding and managing the structure of distribution channels
Brand manipulation techniques employed by marketers: learning organizational strategies
Understanding the sustainability of distributional marketing: an overview
Marketing mix modeling of Facebook
The distributional and promotional approach of winemakers
Identifying distributional changes in the Interactive Digital Media Ecosystem
Analyzing the best distribution techniques for new offshore marketing organizations.
Market segmentation: issues and perspectives
Rediscovering industrial market segmentation
The challenges of marketing logistics: Product distribution, Price, and Promotion
Contemporary commercial marketing strategies and concepts.

Social Media Marketing Research Topic Suggestions

In this digital era, more than one-fourth of the population is connected to some social media platform. Here are some suggestions for marketing research questions or topics regarding social marketing.

Social media marketing communication: efficiency and usage
Incorporating social responsibility and marketing strategy: a critical overview
The Most Notable Successes in the history of Social Media Marketing
Starbucks marketing analysis: a process that guarantees growth
Measuring the visual turn in social media campaigns
Social media influence on purchasing decisions: a case study on e-commerce sites
The effect of social media marketing on brand loyalty
The impact of Instagram content marketing on advancements in reach and engagements

Sports Marketing Research Topics

Sports marketing is a substantial source of revenue, which is why research in this field is essential for different researchers. Here are some sport marketing ideas for you to examine.

Sports marketing: The strategic perspective behind marketing communication
Mapping the role of sports marketing in attracting individuals
How intelligent chatbots’ outstanding content might help sports teams boost fan loyalty
Opportunities in sports marketing that are emerging and how to leverage on them
The psychology of sports marketing: a critical analysis
A handbook on sports marketing and social media
Examining the motives and restrictions of Twitter users in the context of social media and sports marketing.
Using social media to investigate the determinants of consumer reaction to sport marketing
Sports marketing and social media: a review on the motivation and constraints of Twitter users

Topic Ideas for Content Marketing

With the constant evolution in digital marketing, there has also been a significant boost in content marketing. In recent years, many students have used content marketing as their MBA dissertation topics . Let’s have a look at some excellent content marketing topics:

Essential content marketing strategies for SMEs
Understanding a theoretical approach to content marketing for engaging more organic traffic
Content marketing in SMEs: significance of entrepreneurial sensemaking
Content marketing as a fundamental tool of digital marketing: an overview of digital strategies for marketing
New opportunities for engaging strong brands on online platforms
Canvas’s design school content marketing strategies: exploring strategies
Identifying the dynamics of the same content across borders
Content marketing strategies for breaking through the clutter and winning more organic traffic
The rise of storytelling as an essential element of content marketing strategy

Marketing Topics for Research on Print Media

Print media is the most traditional and fundamental alternative for public communication. You can use print media research topics as your marketing project topics or dissertation topics. Let’s have a look at the following print marketing research topics that can be valuable for you:

Policies and attitudes in print media: mapping a consumption constellation
Effectiveness of print media industry in this evolving age: an analysis into the implications
Analyzing print media advertising in the era of social media
Is the global print media sector expected to expand or decline in 2021? An examination of the ramifications
The influence of print media on millennials and GenY: a comprehensive overview
Print media and digital media: a comparative analysis
Print-media advertising and selling smartness in a knowledge economy: understanding the economics of print media
Understanding the language of pictures in print media advertising: a historical preview

Relationship Marketing Project Topics

Relationship marketing is a Client Relationship Management (CRM) approach that focuses on customer retention, satisfaction, and lifetime value. Here is a list of some unique relationship marketing project topics for you:

Importance of customer relationship management: a thorough examination
Loyalty points as the unrivaled monarch of relationship marketing for retailers: a comprehensive synopsis
Conversion of print media into digital media: taking the Indian market as an example
Understanding the social media presence for effective relationship management
A strategic framework for customer relationship management
Relationship marketing management: a study on issues and challenges of the US market
Adopting customer relationship management: from strategy to implementation
Storytelling in content management: Using content marketing to create customer connections effectively
Relationship marketing in the post-pandemic era: expectations and realities
Understanding emotions in relationship marketing: looking backward towards the future
Customer gratitude in relationship marketing: a survey of the existing relationship marketing
The evolution of relationship marketing

Also Check Our Research Paper Help Services

Non-Profit Marketing Research Topic Ideas

Non-profit marketing is continuously increasing day by day. In the last few years, various researchers have chosen non-profit marketing research areas as their research topics. Let’s have a look at some of the excellent research topics regarding NPOs:

Why are non-profits easier to promote on social media: The significance of warmth and brand representation
Non-profit marketing strategies: an exploratory study
Marketing in the non-profit organizations
Internet presence for NPOs in the current digital era
Social event marketing via internet platforms welcomes a new age for non-profit organizations.
Inspiring young people through dynamic and engaging call-to-actions – analyzing the contemporary non-profit strategies
In-person and virtual events: A two-pronged strategy for engagement in a fast-paced environment
The applications of marketing for non-profit organizations
Rethinking the framework for marketing strategies for NPOs from a global perspective
Methodology for assessing the relational dimension of a relationship marketing strategy: A research work of non-profit organizations

Strategic Marketing Questions and Topics for Research

If you are someone with a strategist’s attitude, then chances are that you’ll find these strategic marketing research topics intriguing.

Considerable factors behind a poorly executed market research
Strategic marketing management: an overview
An exploratory investigation of black Friday deals
Inconsistency in service value or communication of products: a social exchange perspective
Strategic marketing insights for creating a competitive advantage
Contemporary strategic marketing for non-profit organizations
Understanding strategic marketing planning for radically new products: an international perspective
The international marketing strategy of Starbucks: a case study
The theory, practices, and research agendas of strategic marketing planning
Determinants and benefits of global product marketing
Relationship between marketing research and marketing strategy: understanding the ins and out of strategic marketing
Black Friday and Cyber Monday: Understanding digital strategies of organizations

Read Also – 150+ Business Research Topics

Marketing Research Topics Regarding Advertising

Still not able to select your marketing topics? Hang up! We’re sure this list of exciting marketing research topics will help you.

The negative and positive impacts of advertising on the youth: a research overview
Understanding the relationship between advertising and the application of humor
The effect of advertising on the recession period
Understanding the influence of advertising on consumer behavior
Impact of brand advertising on political campaigns
An ethical examination of advertising deception
Addressing false and misleading advertising: an empirical investigation
A comparative analysis of the dove campaign promoting natural beauty with other misleading advertisements
Unethical practices of advertising: a case study of some selective products
Understanding the advertising law of The united states

International Marketing Research Paper Topics

Marketing is the global stage where most entrepreneurs get to connect. If you are considering choosing international marketing as your research area, then the following international marketing research topics are a win-win for you!

International market entry: a case study on Tim Horton’s
Social media as a game changer for global marketing: an overview
Global market entry strategies: understanding the internalization approach
Marketing athlete’s events across international borders: a comprehensive approach
Environmental determinants of international market entry strategies
Understanding the international market segmentation: issues and perspectives
Financial market development: International evidence
Liberalization of capital controls and expansion of the stock market
Entrepreneurial businesses’ effectuation and global markets expansion
The social networks of international entrepreneur firms

Pandemic-Related Marketing Research Paper Topics

The COVID-19 pandemic upended the rule book of several entrepreneurs. It questioned the established norms of the current human relationship and brand development. So much has recently changed that there’s no turning back to the old routine. Here are some new pandemic-related marketing topics for research:

The influence of covid-19 on marketing and its philosophy
How online marketing assisted companies during the epidemic
Pandemic marketing story: Mapping a retailing constellation
Long-term vs. short terms marketing approach by businesses: a comprehensive overview
Internet marketing during the pandemic: new trends and policies
The globalization of the international economy in the post-pandemic decade
Post-pandemic recovery strategies for organizations: stimulating lifestyle entrepreneurship
A systematic review of the marketing strategies during and after the pandemic
The influence of covid-19 on changing the marketing world

Summing Up!!

Hopefully, these topics in marketing will inspire you to create some exciting research areas. Our sole purpose behind aggregating these marketing topics was to provide students with a clear perspective on marketing research that is relevant in this existing world. In other words, we intended to publish the most recent marketing research issues that would benefit readers and researchers.

If you’re still unsure about your research field, we recommend you consult your adviser or a paper help service provider. Your professor and an online expert can help you make the best decision. So, don’t hesitate to use their expertise and guidance.

By Alex Brown

I'm an ambitious, seasoned, and versatile author. I am experienced in proposing, outlining, and writing engaging assignments. Developing contagious academic work is always my top priority. I have a keen eye for detail and diligence in producing exceptional academic writing work. I work hard daily to help students with their assignments and projects. Experimenting with creative writing styles while maintaining a solid and informative voice is what I enjoy the most.

Top 9 Marketing Management Project Ideas & Topics For Beginners

Marketing management is a dynamic field that plays a crucial role in the success of any business. For beginners looking to gain hands-on experience and develop their skills in marketing, undertaking a project can be an excellent way to learn and grow. In this blog, we’ll explore nine marketing management project ideas and topics tailored for beginners. These projects are designed to be both educational and practical, helping you to understand the key concepts and strategies in marketing.

Note: If you are a student and struggling with your Marketing Management Assignment, then you can get the best Marketing Management Assignment Help from our experts.

Importance of Marketing Management Project Ideas & Topics For Beginners

Marketing management project ideas and topics are essential for beginners for several reasons:

1. Practical Application: Projects provide hands-on experience, allowing beginners to apply theoretical knowledge in real-world scenarios.

2. Skill Development: They help develop crucial marketing skills such as market research, data analysis, content creation, and campaign execution.

3. Problem-Solving: Projects challenge beginners to solve marketing-related problems, fostering critical thinking and creativity.

4. Portfolio Building: Successful projects can be added to one’s portfolio, showcasing their abilities to potential employers or clients.

5. Career Advancement: Completing projects demonstrates commitment to learning and can open doors to internships or entry-level positions in the marketing field.

Marketing Management Project Ideas & Topics For Beginners

1. social media marketing campaign.

Start with a small business or a local nonprofit organization. Create and execute a social media marketing campaign for them. This project will help you learn how to target specific audiences, create engaging content, and measure the impact of your efforts. You can use platforms like Facebook, Instagram, or Twitter to promote products, services, or causes.

2. Market Research and Analysis

Conduct market research for a product or service of your choice. This project will teach you how to gather and analyze data to understand consumer behavior, market trends, and competition. You can use surveys, interviews, and online research tools to collect valuable insights.

3. Content Marketing Strategy

Develop a content marketing strategy for a blog, website, or social media account. Learn how to create and distribute valuable content to attract and engage your target audience. This project will help you understand the importance of storytelling and building a brand through content.

4. Email Marketing Campaign

Design and execute an email marketing campaign for a business or organization. Learn how to build an email list, create compelling email content, and measure the campaign’s effectiveness through open rates and click-through rates. Email marketing is a powerful tool for customer retention and lead nurturing.

5. Search Engine Optimization (SEO) Analysis

Choose a website and conduct an SEO analysis. Identify opportunities to improve its search engine rankings. This project will give you hands-on experience in optimizing on-page and off-page SEO factors, keyword research, and link building.

6. Product Launch Plan

Imagine you are launching a new product. Create a comprehensive product launch plan that includes market research, target audience identification, pricing strategy, promotional activities, and a timeline. This project will help you understand the intricacies of launching a product successfully.

7. Competitive Analysis

Select a business in a specific industry and perform a competitive analysis. Identify the strengths and weaknesses of your chosen company compared to its competitors. This project will teach you how to assess market positioning and develop strategies to gain a competitive edge.

8. Brand Audit

Choose a well-known brand and conduct a brand audit. Analyze its brand identity, messaging, and consistency across various touchpoints (website, social media, advertisements). This project will help you grasp the importance of brand management and how it affects customer perception.

9. Marketing Analytics Dashboard

Create a marketing analytics dashboard using tools like Google Analytics or HubSpot. Collect and visualize data related to website traffic, social media engagement, conversion rates, and ROI. This project will help you become proficient in data-driven decision-making.

Embarking on a marketing management project as a beginner is an exciting and educational journey. These nine project ideas cover a wide range of marketing aspects, from social media campaigns to data analytics. As you work on these projects, you’ll not only gain practical experience but also develop valuable skills that can boost your career in marketing. Remember to document your progress, reflect on your learnings, and be open to adapting your strategies as you go along. Marketing is a dynamic field, and these projects will prepare you for the challenges and opportunities it presents. Happy marketing!

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Essay Writing Guides

100+ Marketing Research Paper Topics to Explore in 2024

Marketing is an interesting sphere to study and work in. However, as a student, you might face many writing assignments that require you to explore new marketing topics and concepts. How do you find exciting marketing topics to examine? Which marketing research topics are trending today?

We have answered all your questions in this guide to winning marketing research paper topics . But let’s start from the basics – what are marketing research topics ? In fact, marketing topics can be about anything related to promoting a product, brand, or service via a variety of channels.

By choosing research-worthy and fresh marketing research topics , you guarantee yourself a high grade for the critical insight and in-depth understanding of the course’s material. Therefore, it’s vitally important to know how to spot good marketing research paper topics that offer a wide area for critical investigation and research inquiry.

How to Choose Interesting Marketing Research Topics ?

When you’re in search of interesting marketing research topics , you may use the following tips to land on great marketing research ideas without fail.

Scan the list of marketing research paper topics suggested by your professor. There should be many variants of marketing topics to explore.
Google recent and fresh marketing topics to ensure your study is relevant to the present-day industry trends.
Explore evergreen marketing research paper topics that always attract attention.
Consider marketing research topics that link theory and practice. Look for marketing topics in your niche and explore them by using an example of a concrete company or business.
Don’t stick to one opinion when exploring marketing research paper topics . There are always multiple approaches and perspectives on marketing topics , and you can compare and contrast them by applying your critical thinking and analytical skills.

Your Ultimate List of Marketing Research Topics

To help you with marketing topics to write about , we’ve scanned the web and hand-picked a list of marketing topics for all occasions. Use these interesting marketing topics to speed up the writing process and get a high grade for creativity and thought-provoking content.

Digital Marketing Research Topics

Do you need research-worthy marketing research paper topics in the digital domain? Here are some fresh digital marketing research topics that will impress your professor.

Inbound marketing.
The 4 Ps of marketing.
Digital strategy.
Segmentation.
Customer lifetime value.
Porter’s Five Forces.
The digital ecosystem.
The halo effect.
Brand and proposition effects.
Display advertising.

Marketing Research Topics for College Students

Looking for college-level marketing research ideas ? Here are some marketing topics for your consideration.

Role of KPIs in marketing.
Profile of modern digital consumer.
Data protection in modern marketing.
Budget and resources.
A phased approach to marketing.
Budgeting and forecasting.
The SEO triangle.
Setting up a marketing campaign.
Programmatic advertising.
Campaign measurement metrics.

Tourism Marketing Research Topics

We’ve also found exciting marketing topics to write about the unexplored dimension of tourism. Here are the marketing topics your professor is sure to like.

Third-world tourism.
Consumer behavior.
Demand forecasting in tourism.
Communications mix.
International tourism marketing.
Sustainable tourism.
Tourism marketing challenges in the 21 st century.
E-marketing in tourism.
Role of changing demographics in tourism marketing.
Market research in tourism.

Retail Marketing Research Topics

Retail marketing topics for research are really hard to find. But we’ve nailed this task, and here we share our carefully crafted list of research topics in marketing in the retail sector.

Relationship marketing.
Retailer adoption of the Internet.
Strategic planning in retail marketing.
Retailing strategy.
The retail marketing mix.
Customer analysis.
Market segmentation in retail.
Financial appraisal of decisions.
Creating the retail environment.
Role of research in retail marketing.

B2B Marketing Research Topics

Look through this list of B2B market research ideas to find a prompt that suits your assignment the best. We propose the following marketing research paper topics for your attention.

Role of social media in B2B marketing.
Account-based marketing.
Touchpoint sensitivity analysis.
Chatbots in B2B marketing.
Marketing automation.
Predictive intelligence.
Misinformation in the B2B sector.
Corporate communications on social media.
Marketing 3.0.
The B2B marketing maturity model.

Social Media Marketing Research Topics

Looking for some great social media research paper topics ? We’ve found very interesting research paper topics about social media that will spice up any assignment.

ROI of social media marketing efforts.
The social feedback cycle.
What is a social business?
The new role of the customer.
Social CRM and business support.
The customer’s POV.
Web analytics in SMM.
Role of influencers in SMM.
Factors of customer engagement.
What are social objects?

Sports Marketing Research Topics

Need market research ideas for a sports niche? Here are some research-worthy marketing topics you may enjoy writing about.

E-sports advertising.
Sports promotion in social media.
Sports apparel branding.
Athlete influencers.
Top sports marketing trends.
AR/VR use in sports marketing.
Sports event sponsorship as a marketing tactic.
Digital engagement strategies for sports fans.
Emotions in sports marketing.
Sports tourism.

Green Marketing Research Topics

Marketing topics for research in the green niche are also a rare catch. We’ve simplified things for you – have a look at this list of marketing research topics worth exploring.

IKEA as a green brand.
Creating an eco-friendly brand image.
Is print media green?
CSR tactics for business.
Profile of a green consumer.
Emerging customer values in the 2020s.
Concept of “green fatigue.”
Green e-marketing.
Greenbacks.
A “going green” blueprint for businesses.

Influencer Marketing Research Topics

Studying influencers and searching for a worthy list of marketing topics on this subject? We’ve done the legwork for you and propose the following marketing research paper topics about influencers.

Blogging and microblogging.
Influencer content strategies.
How do influencers build their following?
Principles of media sharing.
Social news and influencing.
Ethics in influencer blogging.
Should influencers report their remuneration?
Account takeovers.
Are giveaways legal?
Challenges of influencer marketing in the 2020s.

Fashion Marketing Research Topics

Fashion branding and promotion are exciting study areas with many marketing topics to explore. Here is our set of research topics in marketing of fashionable brands.

PR in fashion marketing.
Visual merchandising in fashion retail.
Contributors to brand loyalty in the fashion industry.
Luxury brand storytelling.
Cultural differences in fashion marketing.
Sustainable fashion.
Emotional branding.
Fashion trends and consumer behavior.
Brand collaborations in marketing.
Role of live streaming in fashion marketing.

Need More than Marketing Topics for Research ?

Here you go with our long list of marketing topics for research in all spheres of this academic discipline. If you still find no suitable prompt and need assistance beyond marketing research topics , welcome to our writing service. A large team of pros is ready to serve your educational needs and close your pending tasks on a variety of marketing research paper topics 24/7.

Research Paper Writing Guides

Evergreen To Kill a Mockingbird Essay Topics

What is a Marketing Plan & How to Write One [+Examples]

Published: December 27, 2023

For a while now, you've been spearheading your organization's content marketing efforts, and your team's performance has convinced management to adopt the content marketing strategies you’ve suggested.

Now, your boss wants you to write and present a content marketing plan, but you‘ve never done something like that before. You don't even know where to start.

Fortunately, we've curated the best content marketing plans to help you write a concrete plan that's rooted in data and produces results. But first, we'll discuss what a marketing plan is and how some of the best marketing plans include strategies that serve their respective businesses.

What is a marketing plan?

A marketing plan is a strategic roadmap that businesses use to organize, execute, and track their marketing strategy over a given period. Marketing plans can include different marketing strategies for various marketing teams across the company, all working toward the same business goals.

The purpose of a marketing plan is to write down strategies in an organized manner. This will help keep you on track and measure the success of your campaigns.

Writing a marketing plan will help you think of each campaign‘s mission, buyer personas, budget, tactics, and deliverables. With all this information in one place, you’ll have an easier time staying on track with a campaign. You'll also discover what works and what doesn't. Thus, measuring the success of your strategy.

Featured Resource: Free Marketing Plan Template

Looking to develop a marketing plan for your business? Click here to download HubSpot's free Marketing Plan Template to get started .

To learn more about how to create your marketing plan, keep reading or jump to the section you’re looking for:

How to Write a Marketing Plan

Types of marketing plans, marketing plan examples, marketing plan faqs, sample marketing plan.

If you're pressed for time or resources, you might not be thinking about a marketing plan. However, a marketing plan is an important part of your business plan.

Marketing Plan vs. Business Plan

A marketing plan is a strategic document that outlines marketing objectives, strategies, and tactics.

A business plan is also a strategic document. But this plan covers all aspects of a company's operations, including finance, operations, and more. It can also help your business decide how to distribute resources and make decisions as your business grows.

I like to think of a marketing plan as a subset of a business plan; it shows how marketing strategies and objectives can support overall business goals.

Keep in mind that there's a difference between a marketing plan and a marketing strategy.

Free Marketing Plan Template

Outline your company's marketing strategy in one simple, coherent plan.

Pre-Sectioned Template
Completely Customizable
Example Prompts
Professionally Designed

You're all set!

Click this link to access this resource at any time.

Marketing Strategy vs. Marketing Plan

A marketing strategy describes how a business will accomplish a particular goal or mission. This includes which campaigns, content, channels, and marketing software they'll use to execute that mission and track its success.

For example, while a greater plan or department might handle social media marketing, you might consider your work on Facebook as an individual marketing strategy.

A marketing plan contains one or more marketing strategies. It's the framework from which all of your marketing strategies are created and helps you connect each strategy back to a larger marketing operation and business goal.

For example, suppose your company is launching a new software product, and it wants customers to sign up. The marketing department needs to develop a marketing plan that'll help introduce this product to the industry and drive the desired signups.

The department decides to launch a blog dedicated to this industry, a new YouTube video series to establish expertise, and an account on Twitter to join the conversation around this subject. All this serves to attract an audience and convert this audience into software users.

To summarize, the business's marketing plan is dedicated to introducing a new software product to the marketplace and driving signups for that product. The business will execute that plan with three marketing strategies : a new industry blog, a YouTube video series, and a Twitter account.

Of course, the business might consider these three things as one giant marketing strategy, each with its specific content strategies. How granular you want your marketing plan to get is up to you. Nonetheless, every marketing plan goes through a particular set of steps in its creation.

Learn what they are below.

State your business's mission.
Determine the KPIs for this mission.
Identify your buyer personas.
Describe your content initiatives and strategies.
Clearly define your plan's omissions.
Define your marketing budget.
Identify your competition.
Outline your plan's contributors and their responsibilities.

1. State your business's mission.

Your first step in writing a marketing plan is to state your mission. Although this mission is specific to your marketing department, it should serve your business‘s main mission statement.

From my experience, you want to be specific, but not too specific. You have plenty of space left in this marketing plan to elaborate on how you'll acquire new customers and accomplish this mission.

Need help building your mission statement? Download this guide for examples and templates and write the ideal mission statement.

2. Determine the KPIs for this mission.

Every good marketing plan describes how the department will track its mission‘s progress. To do so, you need to decide on your key performance indicators (KPIs) .

KPIs are individual metrics that measure the various elements of a marketing campaign. These units help you establish short-term goals within your mission and communicate your progress to business leaders.

Let's take our example of a marketing mission from the above step. If part of our mission is “to attract an audience of travelers,” we might track website visits using organic page views. In this case, “organic page views” is one KPI, and we can see our number of page views grow over time.

Also, make sure to check whether your current reporting software facilitates the KPIs you need. Some reporting tools can only measure a set of pre-defined metrics, which can cause massive headaches in particular marketing campaigns.

However, other tools, like HubSpot’s analytics software , can offer full flexibility over the KPIs you wish to track. You can generate custom reports that reveal anything from average website engagement rates to page visits via organic, email, social media traffic, and more.

These KPIs will come into the conversation again in step 4.

3. Identify your buyer personas.

A buyer persona is a description of who you want to attract. This can include age, sex, location, family size, and job title. Each buyer persona should directly reflect your business's current and potential customers. So, all business leaders must agree on your buyer personas.

Create your buyer personas with this free guide and set of buyer persona templates.

4. Describe your content initiatives and strategies.

Here's where you'll include the main points of your marketing and content strategy. Because there's a laundry list of content types and channels available to you today, you must choose wisely and explain how you'll use your content and channels in this section of your marketing plan.

When I write this section , I like to stipulate:

Which types of content I'll create. These might include blog posts, YouTube videos, infographics, and ebooks.
How much of it I'll create. I typically describe content volume in daily, weekly, monthly, or even quarterly intervals. It all depends on my workflow and the short-term goals for my content.
The goals (and KPIs) I'll use to track each type. KPIs can include organic traffic, social media traffic, email traffic, and referral traffic. Your goals should also include which pages you want to drive that traffic to, such as product pages, blog pages, or landing pages.
The channels on which I'll distribute my content. Popular channels include Facebook, Twitter, LinkedIn, YouTube, Pinterest, and Instagram.
Any paid advertising that will take place on these channels.

Build out your marketing plan with this free template.

Fill out this form to access the template., 5. clearly define your plan's omissions..

A marketing plan explains the marketing team's focus. It also explains what the marketing team will not focus on.

If there are other aspects of your business that you aren't serving in this particular plan, include them in this section. These omissions help to justify your mission, buyer personas, KPIs, and content. You can’t please everyone in a single marketing campaign, and if your team isn't on the hook for something, you need to make it known.

In my experience, this section is particularly important for stakeholders to help them understand why certain decisions were made.

6. Define your marketing budget.

Whether it's freelance fees, sponsorships, or a new full-time marketing hire, use these costs to develop a marketing budget and outline each expense in this section of your marketing plan.

You can establish your marketing budget with this kit of 8 free marketing budget templates .

7. Identify your competition.

Part of marketing is knowing whom you're marketing against. Research the key players in your industry and consider profiling each one.

Keep in mind not every competitor will pose the same challenges to your business. For example, while one competitor might be ranking highly on search engines for keywords you want your website to rank for, another competitor might have a heavy footprint on a social network where you plan to launch an account.

Easily track and analyze your competitors with this collection of ten free competitive analysis templates .

8. Outline your plan's contributors and their responsibilities.

With your marketing plan fully fleshed out, it's time to explain who’s doing what. I don't like to delve too deeply into my employees’ day-to-day projects, but I know which teams and team leaders are in charge of specific content types, channels, KPIs, and more.

Now that you know why you need to build an effective marketing plan, it’s time to get to work. Starting a plan from scratch can be overwhelming if you haven't done it before. That’s why there are many helpful resources that can support your first steps. We’ll share some of the best guides and templates that can help you build effective results-driven plans for your marketing strategies.

Ready to make your own marketing plan? Get started using this free template.

Depending on the company you work with, you might want to create various marketing plans. We compiled different samples to suit your needs:

1. Quarterly or Annual Marketing Plans

These plans highlight the strategies or campaigns you'll take on in a certain period.

Forbes published a marketing plan template that has amassed almost 4 million views. To help you sculpt a marketing roadmap with true vision, their template will teach you how to fill out the 15 key sections of a marketing plan, which are:

Executive Summary
Target Customers
Unique Selling Proposition
Pricing & Positioning Strategy
Distribution Plan
Your Offers
Marketing Materials
Promotions Strategy
Online Marketing Strategy
Conversion Strategy
Joint Ventures & Partnerships
Referral Strategy
Strategy for Increasing Transaction Prices
Retention Strategy
Financial Projections

If you're truly lost on where to start with a marketing plan, I highly recommend using this guide to help you define your target audience, figure out how to reach them, and ensure that audience becomes loyal customers.

2. Social Media Marketing Plan

This type of plan highlights the channels, tactics, and campaigns you intend to accomplish specifically on social media. A specific subtype is a paid marketing plan, which highlights paid strategies, such as native advertising, PPC, or paid social media promotions.

Shane Snow's Marketing Plan for His Book Dream Team is a great example of a social media marketing plan:

When Shane Snow started promoting his new book, "Dream Team," he knew he had to leverage a data-driven content strategy framework. So, he chose his favorite one: the content strategy waterfall. The content strategy waterfall is defined by Economic Times as a model used to create a system with a linear and sequential approach.

Snow wrote a blog post about how the waterfall‘s content strategy helped him launch his new book successfully. After reading it, you can use his tactics to inform your own marketing plan. More specifically, you’ll learn how he:

Applied his business objectives to decide which marketing metrics to track.
Used his ultimate business goal of earning $200,000 in sales or 10,000 purchases to estimate the conversion rate of each stage of his funnel.
Created buyer personas to figure out which channels his audience would prefer to consume his content.
Used his average post view on each of his marketing channels to estimate how much content he had to create and how often he had to post on social media.
Calculated how much earned and paid media could cut down the amount of content he had to create and post.
Designed his process and workflow, built his team, and assigned members to tasks.
Analyzed content performance metrics to refine his overall content strategy.

I use Snow's marketing plan to think more creatively about my content promotion and distribution plan. I like that it's linear and builds on the step before it, creating an air-tight strategy that doesn't leave any details out.

3. Content Marketing Plan

This plan could highlight different strategies, tactics, and campaigns in which you'll use content to promote your business or product.

HubSpot's Comprehensive Guide for Content Marketing Strategy is a strong example of a content marketing plan:

marketing plan examples: hubspot content marketing plan

At HubSpot, we‘ve built our marketing team from two business school graduates working from a coffee table to a powerhouse of hundreds of employees. Along the way, we’ve learned countless lessons that shaped our current content marketing strategy. So, we decided to illustrate our insights in a blog post to teach marketers how to develop a successful content marketing strategy, regardless of their team's size.

In this comprehensive guide for modern marketers, you'll learn:

What exactly content marketing is.
Why your business needs a content marketing strategy.
Who should lead your content marketing efforts?
How to structure your content marketing team based on your company's size.
How to hire the right people for each role on your team.
What marketing tools and technology you'll need to succeed.
What type of content your team should create, and which employees should be responsible for creating them.
The importance of distributing your content through search engines, social media, email, and paid ads.
And finally, the recommended metrics each of your teams should measure and report to optimize your content marketing program.

This is a fantastic resource for content teams of any size — whether you're a team of one or 100. It includes how to hire and structure a content marketing team, what marketing tools you'll need, what type of content you should create, and even recommends what metrics to track for analyzing campaigns. If you're aiming to establish or boost your online presence, leveraging tools like HubSpot's drag-and-drop website builder can be extremely beneficial. It helps you create a captivating digital footprint that sets the foundation for your content marketing endeavors.

4. New Product Launch Marketing Plan

This will be a roadmap for the strategies and tactics you‘ll implement to promote a new product. And if you’re searching for an example, look no further than Chief Outsiders' Go-To-Market Plan for a New Product :

marketing plan examples: chief outsiders

After reading this plan, you'll learn how to:

Validate a product
Write strategic objectives
Identify your market
Compile a competitive landscape
Create a value proposition for a new product
Consider sales and service in your marketing plan

If you're looking for a marketing plan for a new product, the Chief Outsiders template is a great place to start. Marketing plans for a new product will be more specific because they target one product versus its entire marketing strategy.

5. Growth Marketing Plan

Growth marketing plans use experimentation and data to drive results, like we see in Venture Harbour’s Growth Marketing Plan Template :

marketing plan examples: venture harbour

Venture Harbour's growth marketing plan is a data-driven and experiment-led alternative to the more traditional marketing plan. Their template has five steps intended for refinement with every test-measure-learn cycle. The five steps are:

Experiments

I recommend this plan if you want to experiment with different platforms and campaigns. Experimentation always feels risky and unfamiliar, but this plan creates a framework for accountability and strategy.

Louisville Tourism
University of Illinois Urbana-Champaign
Visit Oxnard
Safe Haven Family Shelter
Wright County Economic Development
The Cultural Council of Palm Beach County
Cabarrus County Convention and Visitors Bureau
Visit Billings

1. Louisville Tourism

It also divides its target market into growth and seed categories to allow for more focused strategies. For example, the plan recognizes Millennials in Chicago, Atlanta, and Nashville as the core of it's growth market, whereas people in Boston, Austin, and New York represent seed markets where potential growth opportunities exist. Then, the plan outlines objectives and tactics for reaching each market.

Why This Marketing Plan Works

The plan starts with a letter from the President & CEO of the company, who sets the stage for the plan by providing a high-level preview of the incoming developments for Louisville's tourism industry
The focus on Louisville as "Bourbon City" effectively leverages its unique cultural and culinary attributes to present a strong brand
Incorporates a variety of data points from Google Analytics, Arrivalist, and visitor profiles to to define their target audience with a data-informed approach

2. University of Illinois Urbana-Champaign

For example, students who become prospects as freshman and sophomore will receive emails that focus on getting the most out of high school and college prep classes. Once these students become juniors and seniors — thus entering the consideration stage — the emails will focus more on the college application process and other exploratory content.

The plan incorporates competitive analysis, evaluation surveys, and other research to determine the makeup of its target audience
The plan lists each marketing program (e.g., direct mail, social media, email etc.) and supplements it with examples on the next page
Each marketing program has its own objectives, tactics, and KPIs for measuring success

3. Visit Oxnard

This marketing plan by Visit Oxnard, a convention and visitors bureau, is packed with all the information one needs in a marketing plan: target markets, key performance indicators, selling points, personas, marketing tactics by channel, and much more.

It also articulates the organization’s strategic plans for the upcoming fiscal year, especially as it grapples with the aftereffects of the pandemic. Lastly, it has impeccable visual appeal, with color-coded sections and strong branding elements.

States clear and actionable goals for the coming year
Includes data and other research that shows how their team made their decisions
Outlines how the team will measure the success of their plan

4. Safe Haven Family Shelter

marketing plan examples: safe haven family shelter

This marketing plan by a nonprofit organization is an excellent example to follow if your plan will be presented to internal stakeholders at all levels of your organization. It includes SMART marketing goals , deadlines, action steps, long-term objectives, target audiences, core marketing messages , and metrics.

The plan is detailed, yet scannable. By the end of it, one can walk away with a strong understanding of the organization’s strategic direction for its upcoming marketing efforts.

Confirms ongoing marketing strategies and objectives while introducing new initiatives
Uses colors, fonts, and formatting to emphasize key parts of the plan
Closes with long-term goals, key themes, and other overarching topics to set the stage for the future

5. Wright County Economic Development

Wright County Economic Development’s plan drew our attention because of its simplicity, making it good inspiration for those who’d like to outline their plan in broad strokes without frills or filler.

It includes key information such as marketing partners, goals, initiatives, and costs. The sections are easy to scan and contain plenty of information for those who’d like to dig into the details. Most important, it includes a detailed breakdown of projected costs per marketing initiative — which is critical information to include for upper-level managers and other stakeholders.

Begins with a quick paragraph stating why the recommended changes are important
Uses clear graphics and bullet points to emphasize key points
Includes specific budget data to support decision-making

6. The Cultural Council of Palm Beach County

marketing plan examples: cultural council of palm beach county

This marketing plan presentation by a cultural council is a great example of how to effectively use data in your plan, address audiences who are new to the industry, and offer extensive detail into specific marketing strategies.

For instance, an entire slide is dedicated to the county’s cultural tourism trends, and at the beginning of the presentation, the organization explains what an arts and culture agency is in the first place.

That’s a critical piece of information to include for those who might not know. If you’re addressing audiences outside your industry, consider defining terms at the beginning, like this organization did.

Uses quality design and images to support the goals and priorities in the text
Separate pages for each big idea or new strategy
Includes sections for awards and accomplishments to show how the marketing plan supports wider business goals
Defines strategies and tactics for each channel for easy skimming

7. Cabarrus County Convention & Visitors Bureau

marketing plan examples: carrabus county

Cabarrus County’s convention and visitors bureau takes a slightly different approach with its marketing plan, formatting it like a magazine for stakeholders to flip through. It offers information on the county’s target audience, channels, goals, KPIs, and public relations strategies and initiatives.

We especially love that the plan includes contact information for the bureau’s staff members, so that it’s easy for stakeholders to contact the appropriate person for a specific query.

Uses infographics to expand on specific concepts, like how visitors benefit a community
Highlights the team members responsible for each initiative with a photo to emphasize accountability and community
Closes with an event calendar for transparency into key dates for events

8. Visit Billings

Visit Billing’s comprehensive marketing plan is like Cabarrus County’s in that it follows a magazine format. With sections for each planned strategy, it offers a wealth of information and depth for internal stakeholders and potential investors.

We especially love its content strategy section, where it details the organization’s prior efforts and current objectives for each content platform.

At the end, it includes strategic goals and budgets — a good move to imitate if your primary audience would not need this information highlighted at the forefront.

Includes a section on the buyer journey, which offers clarity on the reasoning for marketing plan decisions
Design includes call-outs for special topics that could impact the marketing audience, such as safety concerns or "staycations"
Clear headings make it easy to scan this comprehensive report and make note of sections a reader may want to return to for more detail

What is a typical marketing plan?

In my experience, most marketing plans outline the following aspects of a business's marketing:

Target audience

Each marketing plan should include one or more goals, the path your team will take to meet those goals, and how you plan to measure success.

For example, if I were a tech startup that's launching a new mobile app, my marketing plan would include:

Target audience or buyer personas for the app
Outline of how app features meet audience needs
Competitive analysis
Goals for conversion funnel and user acquisition
Marketing strategies and tactics for user acquisition

Featured resource : Free Marketing Plan Template

What should a good marketing plan include?

A good marketing plan will create a clear roadmap for your unique marketing team. This means that the best marketing plan for your business will be distinct to your team and business needs.

That said, most marketing plans will include sections for one or more of the following:

Clear analysis of the target market
A detailed description of the product or service
Strategic marketing mix details (such as product, price, place, promotion)
Measurable goals with defined timelines

This can help you build the best marketing plan for your business.

A good marketing plan should also include a product or service's unique value proposition, a comprehensive marketing strategy including online and offline channels, and a defined budget.

Featured resource : Value Proposition Templates

What are the most important parts of a marketing plan?

When you‘re planning a road trip, you need a map to help define your route, step-by-step directions, and an estimate of the time it will take to get to your destination. It’s literally how you get there that matters.

Like a road map, a marketing plan is only useful if it helps you get to where you want to go. So, no one part is more than the other.

That said, you can use the list below to make sure that you've added or at least considered each of the following in your marketing plan:

Marketing goals
Executive summary
Target market analysis
Marketing strategies

What questions should I ask when making a marketing plan?

Questions are a useful tool for when you‘re stuck or want to make sure you’ve included important details.

Try using one or more of these questions as a starting point when you create your marketing plan:

Who is my target audience?
What are their needs, motivations, and pain points?
How does our product or service solve their problems?
How will I reach and engage them?
Who are my competitors? Are they direct or indirect competitors?
What are the unique selling points of my product or service?
What marketing channels are best for the brand?
What is our budget and timeline?
How will I measure the success of marketing efforts?

How much does a marketing plan cost?

Creating a marketing plan is mostly free. But the cost of executing a marketing plan will depend on your specific plan.

Marketing plan costs vary by business, industry, and plan scope. Whether your team handles marketing in-house or hires external consultants can also make a difference. Total costs can range from a few thousand dollars to tens of thousands. This is why most marketing plans will include a budget.

Featured resource : Free Marketing Budget Templates

What is a marketing plan template?

A marketing plan template is a pre-designed structure or framework that helps you outline your marketing plan.

It offers a starting point that you can customize for your specific business needs and goals. For example, our template includes easy-to-edit sections for:

Business summary
Business initiatives
Target market
Market strategy
Marketing channels
Marketing technology

Let’s create a sample plan together, step by step.

Follow along with HubSpot's free Marketing Plan Template .

1. Create an overview or primary objective.

Our business mission is to provide [service, product, solution] to help [audience] reach their [financial, educational, business related] goals without compromising their [your audience’s valuable asset: free time, mental health, budget, etc.]. We want to improve our social media presence while nurturing our relationships with collaborators and clients.

For example, if I wanted to focus on social media growth, my KPIs might look like this:

We want to achieve a minimum of [followers] with an engagement rate of [X] on [social media platform].

The goal is to achieve an increase of [Y] on recurring clients and new meaningful connections outside the platform by the end of the year.

Use the following categories to create a target audience for your campaign.

Profession:
Background:
Pain points:
Social media platforms that they use:
Streaming platforms that they prefer:

For more useful strategies, consider creating a buyer persona in our Make My Persona tool .

Our content pillars will be: [X, Y, Z].

Content pillars should be based on topics your audience needs to know. If your ideal clients are female entrepreneurs, then your content pillars can be: marketing, being a woman in business, remote working, and productivity hacks for entrepreneurs.

Then, determine any omissions.

This marketing plan won’t be focusing on the following areas of improvement: [A, B, C].

5. Define your marketing budget.

Our marketing strategy will use a total of [Y] monthly. This will include anything from freelance collaborations to advertising.

6. Identify your competitors.

I like to work through the following questions to clearly indicate who my competitors are:

Which platforms do they use the most?
How does their branding differentiate?
How do they talk to their audiences?
What valuable assets do customers talk about? And if they are receiving any negative feedback, what is it about?

7. Outline your plan's contributors and their responsibilities.

Create responsible parties for each portion of the plan.

Marketing will manage the content plan, implementation, and community interaction to reach the KPIs.

Social media manager: [hours per week dedicated to the project, responsibilities, team communication requirements, expectations]
Content strategist: [hours per week dedicated to the project, responsibilities, team communication requirements, expectations]
Community manager: [hours per week dedicated to the project, responsibilities, team communication requirements, expectations]

Sales will follow the line of the marketing work while creating and implementing an outreach strategy.

Sales strategists: [hours per week dedicated to the project, responsibilities, team communication requirements, expectations]
Sales executives: [hours per week dedicated to the project, responsibilities, team communication requirements, expectations]

Customer Service will nurture clients’ relationships to ensure that they have what they want. [Hours per week dedicated to the project, responsibilities, team communication requirements, expectations].

Project Managers will track the progress and team communication during the project. [Hours per week dedicated to the project, responsibilities, team communication requirements, expectations].

Get started on your marketing plan.

These marketing plans serve as initial resources to get your content marketing plan started. But, to truly deliver what your audience wants and needs, you'll likely need to test some different ideas out, measure their success, and then refine your goals as you go.

Editor's Note: This post was originally published in April 2019, but was updated for comprehensiveness. This article was written by a human, but our team uses AI in our editorial process. Check out our full disclosure t o learn more about how we use AI.

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How to Choose the Right MBA Project Topics

Table of Contents

Now that we’ve explored some exciting project topics, how do you choose the one that’s right for you? Here are some tips:

Consider Your Interests and Career Goals: Choose a topic that aligns with your passions and future career aspirations.
Evaluate Feasibility and Data Availability: Ensure you have access to the necessary data and resources to complete your project successfully.
Consult with Faculty or Industry Professionals: Seek guidance from your professors or industry experts to refine your topic and approach.
Importance of Originality: Aim for a topic that contributes new insights or approaches to the field, showcasing your creativity and analytical skills.

Human Resources

Employee Engagement Strategies for Remote Teams: Develop effective strategies to enhance employee engagement and motivation in remote work settings.
Diversity and Inclusion Initiatives in Multinational Corporations: Analyze diversity and inclusion programs in multinational companies, assessing their impact on organizational culture and performance.
Talent Management Practices in the IT Industry: Study talent management strategies and practices in the Information Technology sector, focusing on recruitment and retention.
Performance Appraisal Systems: A Comparative Study: Compare different performance appraisal systems used by organizations and their impact on employee performance and satisfaction.
Work-Life Balance Programs and Employee Wellbeing: Evaluate the effectiveness of work-life balance programs in improving employee wellbeing and productivity.
Leadership Styles and Organizational Culture: Analyze how different leadership styles contribute to shaping organizational culture and employee engagement.
Training and Development Programs: Impact on Employee Performance: Investigate the effectiveness of training and development programs in enhancing employee skills and performance.
Workplace Stress Management Strategies: Develop strategies to manage workplace stress and promote employee mental health and wellbeing.
Employee Retention Strategies in High-Tech Industries: Identify and analyze effective strategies for retaining talent in high-tech industries with high turnover rates.
Gender Pay Gap Analysis and Equal Pay Policies: Study the gender pay gap in various industries and evaluate the effectiveness of equal pay policies in reducing disparities.

Operations Management

Supply Chain Optimization in Manufacturing Sector: Optimize supply chain processes and logistics in the manufacturing industry to reduce costs and improve efficiency.
Lean Management Implementation in Service Sector: Implement Lean management principles in service-oriented organizations to eliminate waste and improve operational efficiency.
Inventory Management Strategies for Retail Chains: Develop inventory management strategies to minimize stockouts and excess inventory in retail chains.
Six Sigma Implementation in Healthcare: Quality Improvement: Implement Six Sigma methodologies in healthcare organizations to improve quality of care and patient outcomes.
Logistics and Distribution Network Optimization: Optimize logistics and distribution networks to improve delivery times and reduce transportation costs.
Operations Planning and Control in the Food Industry: Develop efficient operations planning and control strategies for food processing and distribution companies.
Total Quality Management (TQM) Practices: Case Studies: Study successful case studies of Total Quality Management implementation in various industries.
Process Automation and Robotics in Manufacturing: Explore the use of automation and robotics in manufacturing processes to improve productivity and efficiency.
Service Quality Measurement and Improvement in Hospitality: Develop tools and techniques to measure and improve service quality in the hospitality industry.
Green Operations: Sustainability Practices in Manufacturing: Implement sustainable and eco-friendly practices in manufacturing operations to reduce environmental impact.

Entrepreneurship

Feasibility Study for a Tech Startup: Conduct a feasibility study for a tech startup, analyzing market demand, competition, and financial projections.
Business Plan Development for a Social Enterprise: Develop a comprehensive business plan for a social enterprise focusing on social impact and sustainability.
Crowdfunding as a Financing Option for Startups: Explore the use of crowdfunding platforms as a viable financing option for early-stage startups.
Franchise Business Model: Analysis and Case Studies: Analyze the franchise business model and study successful case studies of franchise operations.
E-commerce Market Entry Strategy for Small Businesses: Develop an e-commerce market entry strategy for small businesses to expand their online presence.
Innovation Management in Startups: Best Practices: Study best practices for managing innovation and creativity in startup environments.
Angel Investing: Strategies and Risk Management: Explore angel investing strategies and risk management practices for investors in early-stage startups.
Entrepreneurial Leadership: Traits and Success Factors: Analyze the traits and characteristics of successful entrepreneurial leaders in various industries.
International Expansion Strategies for SMEs: Develop strategies for small and medium-sized enterprises (SMEs) to expand into international markets.
Business Model Innovation: Disruptive Strategies: Explore disruptive business model innovation strategies used by successful startups to gain a competitive edge.

General Management

Change Management Strategies in Organizations: Develop change management strategies to facilitate organizational transitions and transformations.
Corporate Social Responsibility (CSR) Programs: Impact Assessment: Evaluate the impact of CSR programs on brand reputation and stakeholder perceptions.
Strategic Alliances and Joint Ventures: Case Studies: Study successful case studies of strategic alliances and joint ventures in various industries.
Crisis Management and Communication Strategies: Develop crisis management plans and effective communication strategies for organizations facing crises.
Market Research and Analysis for New Product Launch: Conduct market research and analysis to guide the launch of a new product or service.
Project Management Best Practices: Implementation: Study and implement project management best practices for successful project execution.
Knowledge Management Systems: Implementation and Benefits: Implement knowledge management systems in organizations to capture and share valuable knowledge.
Business Process Reengineering (BPR) for Organizational Efficiency: Redesign and optimize business processes using Business Process Reengineering methodologies.
Strategic HR Planning for Organizational Growth: Develop strategic HR plans to align human resources with organizational goals and growth objectives.
Technology Adoption and Integration Strategies: Develop strategies for the adoption and integration of new technologies to drive business growth.

International Business

Global Market Entry Strategies for Multinational Corporations: Develop market entry strategies for multinational corporations expanding into new global markets.
Cultural Intelligence in International Business Negotiations: Study the role of cultural intelligence in successful international business negotiations.
International Trade Policies and Impact on Global Business: Analyze international trade policies and their implications for global businesses.
Cross-Cultural Leadership: Challenges and Strategies: Explore challenges and strategies for effective cross-cultural leadership in multinational organizations.
Export Marketing Strategies for Small and Medium Enterprises (SMEs): Develop export marketing strategies for SMEs looking to enter international markets.
Global Supply Chain Management: Best Practices: Study best practices in global supply chain management to optimize international operations.
Foreign Direct Investment (FDI) Trends and Analysis: Analyze trends in Foreign Direct Investment and their impact on global economies.
Political Risk Analysis for International Business: Assess political risks and their impact on international business operations and investments.
Global Branding and Positioning Strategies: Develop global branding and positioning strategies for products and services in diverse markets.
International Business Negotiation Strategies: Study negotiation strategies and tactics for successful international business deals.

Information Technology Management

Cybersecurity Threats and Risk Management: Analyze cybersecurity threats and develop risk management strategies for organizations.
Big Data Analytics for Business Intelligence: Implement Big Data analytics to derive business insights and improve decision-making.
Cloud Computing Adoption: Challenges and Opportunities: Study the challenges and opportunities of adopting cloud computing in organizations.
Digital Transformation Strategies for Traditional Businesses: Develop strategies for traditional businesses to undergo digital transformation.
Blockchain Technology Applications in Supply Chain: Explore the applications of blockchain technology in optimizing supply chain processes.
AI and Machine Learning for Predictive Analytics: Implement AI and machine learning algorithms for predictive analytics in business.
IT Governance and Compliance Frameworks: Develop IT governance frameworks to ensure compliance and data security.
Mobile App Development for Business Solutions: Design and develop mobile applications to address business challenges and enhance customer experience.
IT Infrastructure Optimization and Cost Reduction: Optimize IT infrastructure to reduce costs and improve efficiency in organizations.
ERP Implementation and Business Process Integration: Implement Enterprise Resource Planning systems for seamless business process integration.

Healthcare Management

Healthcare Quality Improvement Initiatives: Develop quality improvement initiatives to enhance patient care and safety in healthcare settings.
Healthcare Innovation: Telemedicine and Remote Monitoring: Explore the use of telemedicine and remote monitoring technologies to improve healthcare delivery.
Health Information Systems: Implementation and Benefits: Implement Health Information Systems to improve patient data management and healthcare efficiency.
Healthcare Cost Analysis and Optimization: Analyze healthcare costs and develop strategies to optimize spending and improve financial performance.
Patient Satisfaction and Service Quality in Hospitals: Evaluate patient satisfaction levels and service quality in hospitals, identifying areas for improvement.
Healthcare Policy Analysis and Impact Assessment: Analyze healthcare policies and assess their impact on healthcare organizations and patient care.
Healthcare Marketing Strategies for Hospitals: Develop marketing strategies to promote hospitals and healthcare services to the community.
Electronic Health Records (EHR) Implementation: Implement Electronic Health Record systems to enhance patient data accessibility and accuracy.
Healthcare Compliance and Regulatory Requirements: Ensure healthcare organizations comply with regulatory requirements and standards.
Healthcare Supply Chain Management Optimization: Optimize healthcare supply chain processes to ensure timely and cost-effective delivery of medical supplies.

Sustainability and Green Business

Corporate Sustainability Reporting and Transparency: Develop sustainability reporting frameworks to enhance corporate transparency and accountability.
Green Supply Chain Management Practices: Implement green supply chain management practices to reduce environmental impact.
Circular Economy Strategies for Waste Reduction: Develop strategies for implementing a circular economy model to minimize waste.
Renewable Energy Investment Analysis: Analyze the feasibility and returns of investments in renewable energy projects.
Sustainable Packaging Solutions for Consumer Goods: Develop sustainable packaging solutions to reduce environmental impact in the consumer goods industry.
Carbon Footprint Analysis and Reduction Strategies: Analyze carbon footprints of organizations and develop strategies to reduce emissions.
Water Management and Conservation in Industries: Implement water management practices to conserve water resources in industrial operations.
Biodiversity Conservation Strategies for Businesses: Develop strategies for businesses to contribute to biodiversity conservation efforts.
Green Building Design and Certification: Design green buildings and obtain certifications for sustainable construction practices.
Eco-Tourism Development and Sustainability: Develop eco-tourism initiatives that promote environmental conservation and community engagement.

Embarking on an MBA project is an exciting opportunity to apply your knowledge and make a tangible impact. Whether you’re delving into finance, marketing, human resources, operations, or entrepreneurship, there’s a vast landscape of topics to explore.

Remember, the right project topic can be the launching pad for your career, so choose wisely. Dive into MBA project topics that ignite your curiosity, challenge your intellect, and leave a lasting impression on your audience. Good luck on your MBA journey!

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Browse Course Material

Course info.

Prof. Duncan Simester

Departments

Sloan School of Management

As Taught In

Learning resource types, marketing management, assignments, cases generally.

The cases facilitate the discussion of marketing problems in real situations. You should read these cases carefully and come to class prepared to provide constructive input as the class works together to address the issues of the case. The best way to prepare is to attempt to answer the discussion questions (posted on the website). If you can answer each question well, you will understand the basic issues of the case.

We strongly encourage you to discuss the case within your group. You will benefit from defending your ideas and you will learn by discussing other group members’ approaches. For the cases that are not due as written cases, you may discuss the general issues with other students at Sloan. However, you should not discuss these cases with any students who may have studied them in a prior year. For the three written group cases you should discuss the cases only within your group. All group members should contribute to the case write-up, which is expected to be original material.

Group Case Reports ( PDF )

Each group will be required to hand in three case write-ups. You may choose from the following menu:

Vestron or Barco
Optical Distortion or Tweeter etc.
Boston Whaler or Michael Bregman

Use the following sets of questions to guide your report:

Individual Case Reports

In addition to your three group case write-ups, each person must hand in an individual report on each case (not including the three cases that comprise your group report). This report should be no more than one page in length and should briefly summarize the answer to each of the case questions.

You will receive credit simply for handing in each of these reports on time. These reports will not be individually graded or returned, however, they will be used to help determine final grades for students close to the letter cutoffs.

Final Exercise ( PDF )

A final exercise will be handed out at the start of the semester. It will be a group exercise. Instructions will be provided. A report will be due on the Monday following the final class session.

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Module 13 assignment: marketing mix examples.

Open Pedagogy Assignments are assignments in which students use their agency and creativity to create knowledge artifacts that can support their own learning, their classmates’ learning, and the learning of students around the world. (See this peer-reviewed article for more details.) The assignment on this page is aligned to the learning outcomes of Introduction to Business and we’ve identified the module where the reading appears. All of the assignments can be created with a cell phone camera or any video recording device, Google or Word documents, and your learning management system.

In the Marketing Function module, we cover the 4Ps: Products, Promotion, Place, and Price. Even if you haven’t had experience with marketing, you have a lot of experience as a customer. What is the marketing mix of one of your favorite brand? Think of the marketing mix as a recipe that can be adjusted—through small adjustments or dramatic changes—to support broader company goals.

Using your cell phone or any other recording device, create a short video about the 4Ps of one of your favorite products. You don’t have to edit or create a professional-grade film. You’ve most likely have done this type of recording already on social media, so feel free to use the same informal conversational tone.

Do an internet search for a product of your choice. Research for areas of their website where they mention details about their products, promotions, places, and price. Think of your audience as fellow students who are interested to learn about these ideas because they want to learn important marketing concepts. In your video, you can address the following:

What are some interesting points on the website about the product?
What are their promotions? What’s the price? Where can you find the product?
If you have had experience with the company of your choice, and you feel comfortable sharing your experience, tell your audience what worked or didn’t work for you about their marketing. What can they improve?

A Note To Teachers: For this assignment, the first term students will be creating the videos, and then the next term’s students can respond to the videos. After you have two terms of examples, use the best three from the batch as examples and start the process over again. Using the videos as starting points for OL discussion boards may work as well. If you are using the Salty Paws Case Study, you could refer back to that assignment as guidance for your students who may be learning these concepts for the first time.

Open Pedagogy Assignment: Marketing Mix Examples. Authored by : Lumen Learning. License : CC BY: Attribution

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Module 13 Assignment: Marketing Mix Examples
All of the assignments can be created with a cell phone camera or any video recording device, Google or Word documents, and your learning management system. In the Marketing Function module, we cover the 4Ps: Products, Promotion, Place, and Price. Even if you haven't had experience with marketing, you have a lot of experience as a customer.

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