business plan for nursing school

25 Most-Profitable Small Business Ideas For Nurses

New profitable nurse businesses are developing and evolving quickly throughout our nation. Unique niche ideas are popping up in cities and online. Nurses are beginning to realize their exceptional potential in the business world. You, too, may be wondering about a nurse-owned business. Questions such as “What options are there for nurse-owned ventures?” and “Can I be successful as a business owner?” may be going through your mind. Even more important, you may not realize that owning a business can be profitable. Are you seeking a career as an independent small business nurse owner that can pay well? You may wonder, “What are the most profitable small business ideas for nurses?” You have come to the right place if you have these internal conversations. Here, I illuminate the most profitable small business ideas for nurses, where you can easily top the $100K mark. These ventures range from simple home business companies that require little time or cash for a start-up to more elaborate ideas that you can expand to reap top-dollar. Let’s jump right into this exciting topic!

What Are The Most Profitable Small Business Ideas For Nurses?

Small business #1: legal nurse consultant, about the small business:, how to start this small business:, potential earnings:, small business #2: staffing agency, small business #3: home health agency, small business #4: senior care assistance, small business #5: night shift new baby nurse, small business #6: private duty nurse.

• Stethoscope, BP cuff, thermometer, glucometer (and supplies) • A means to advertise your business, such as a web page, Facebook, local social media pages, and LinkedIn account • Malpractice insurance

Small Business #7: Home Medical Equipment Sales

Small business #8: online nurse education specialist/writer.

• Writing CEs for nurse education sites • Developing nursing checklists, flow sheets, and protocols • Writing nursing workbooks and textbooks • Educational podcasts • Educational Facebook support • Study guides and flashcards for nursing students • Medical care plan development

Small Business #9: Medical Writer

Small business #10: cannabis nurse, small business #11: intravenous infusion.

• Nausea/vomiting • Dehydration • Morning sickness • Hangover • Weakness • Athletic post-workouts • Vitamin infusions • Immunity boost • Anti-Aging • Skin health • Jet lag

Small Business #12: Senior Consultant/Advocate

• Educating families and seniors about available resources • Assist in placement in assisted living or other care arrangements • Offer nursing support post-hospitalization • Help decipher medical bills and payment arrangements • Champion for fair and quality medical treatment and billing • Serve as a go-between for the client and insurance company

Small Business #13: Online Supplement Company

Small business #14: health and wellness and beauty.

• Wellness retreats (a growing trend!) • Health product sales such as essential oils, dietary supplements • Work-out clothing and gear sales • Healthy food sales • Organic beauty products • Anti-aging products • Wellness center • Clinics on wellness • Juice bars • Wellness spa (to include skin and Botox treatments)

Small Business #15: Nursing Gear Retailer

Small business #16: healthy meal delivery service, small business #17: sick child care, small business #18: nurse career coach, small business #19: speaker, small business #20: hospice nurse, small business #21: nursing education consultant.

• Teaching online or in-person nursing classes • Guest speaking on educational nursing topics or specialty medical topics • Blogs and podcasts to assist student and new grad nurses • Nurse class and test review courses and workbooks and flashcards • Support and guidance social media outlets for nurses • Developing CEU’s • Writing nursing and other medical staff text and workbooks • Developing flow sheets and “cheat” sheets for nurses and aides

Small Business #22: Specialty Sales

Small business #23: healthcare app developer.

• Tracker for fitness • Weight loss app • Support apps for physical and mental wellness • Software to support nurses and nursepreneuer • Specialized nursing apps such as study apps, flow sheets, reminders/organizers, and skill instruction

Small Business #24: Diabetic Care

• Contract with local physicians to do diabetic teaching sessions • Hold diabetes seminars and clinics in local community and senior centers • Write a diabetes care and support blog • Podcast to showcase your diabetes expertise • Contract with home health agencies, hospice, and skilled nursing facilities for diabetic care and education

Small Business #25: Foot and Wound Care

Bonus 5 important factors to consider while deciding which small business is right for you as a nurse, factor #1: what am i an expert in, factor #2: do i want to spend a lot of money, factor #3: do i want to hire employees, factor #4: do i want my business to be virtual, factor #5: am i tech and social networking savy, my final thoughts.

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15 Business Ideas for Nurse Entrepreneurs

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For those with an entrepreneurial mindset, there’s an endless list of potential business opportunities and ways to build a side hustle. One of the keys to starting your own business and turning it into a successful enterprise is to play to your strengths. For those with a nursing degree, there are a number of business opportunities that you’ll have that aren’t available to others — you'll have the ability to leverage your medical degree, experience and skills to launch your own business.

A study by RN Network found that 50% of nurses consider leaving their jobs due to burnout, overwork and high-stress levels. Opening your own business and relying on your skills and certifications as a nurse, therefore, can be a new, refreshing opportunity. Looking for a place to start? In this guide, we've compiled a list of the 15 best business ideas for nurses — plus we'll break down some tips for choosing the right entrepreneurial path for you.

Top business ideas for nurse entrepreneurs

There are a number of different business ideas for nurses out there — whether you're looking for a home-based business idea or an idea that allows you to travel to different clients in your area, there are a variety of options that may align with your skills, interests and schedule.

1. Legal nurse consultant

For nurses who are detail-oriented and love to dive into the details of a patient file, becoming a legal nurse consultant, or LNC, can be a great business idea.

An LNC is a consultant that offers expert advice for legal cases. An attorney might consult with a legal nurse consultant to better understand the facts of their case or an LNC might be asked to analyze testimony in a legal case to look for errors.

There are a number of different ways in which legal nurse consultants can work within the legal system. One of the benefits of this position is that as a legal nurse consultant and business owner, you choose which cases you work on. Overall, this health care business idea gives you a lot of control over your schedule and how you spend your time.

2. Nurse health coach

Many nurses work in a clinical setting where they’re part of a team that treats and diagnoses patient symptoms. For some, this can feel limiting, as you only have so much say in how a patient is treated.

If this applies to you, becoming a health coach might be one of the best nurse entrepreneur business ideas for you. A nurse health coach is someone who helps people to assess their health goals and creates a plan to achieve them. This type of work takes a holistic look at a patient’s health and focuses not only on the symptoms, but also the broader picture.

As a nurse health coach, you might consult with doctor’s offices or hospitals. More often, nurse health coaches run their own practice and see patients on a one-on-one basis.

Seeing the long-term outcomes in patients’ health can be highly rewarding and is ideal for nurses who want to work closely with their patients to help them achieve their goals.

How much do you need?

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We’ll start with a brief questionnaire to better understand the unique needs of your business.

Once we uncover your personalized matches, our team will consult you on the process moving forward.

3. Specialized care provider

Becoming a specialized care provider is a great business idea for nurses who have learned a specialized set of skills throughout their career and want to apply those skills in their own business. Similarly, becoming a specialized care provider can be one of the best small business ideas for nurse practitioners as well — especially if they want to branch out on their own and work in-depth in one area.

Some examples of specialized care provider businesses include:

Childbirth training.

Fertility consulting.

Lactation consulting.

Telehealth.

In-home care.

Holistic or alternative medicine services.

Mindfulness and stress reduction.

There are a number of ways to take a nursing degree and pair it with a passion to turn it into a business. If there’s a specific aspect of nursing that you love or have extensive experience in, think about how you can turn it into a business. All you need is passion and the time and patience to turn your idea into a reality.

4. Wellness coach

As more and more patients move away from taking medication to solve their health issues, they’re looking for alternative methods and more holistic approaches.

By pairing a nursing degree with a holistic approach to health, you can become a wellness coach. Becoming a health coach will likely require additional training and certification , but it will pair well with the knowledge you already have as a nurse.

When it comes to business ideas for nurses, becoming a wellness coach fits the belief system and knowledge base of many nurses, making this a simple transition.

Moreover, becoming a wellness coach is a great home-based business idea for nurses — as you can opt to work with and see clients in your own space, or, if you choose, travel to meet them. Plus, a large part of wellness coaching often involves building and maintaining an online presence, something that can also be done from home.

5. Nurse blogger

Many people turn to the internet for information on anything, including (if not especially) medical ailments. And while there are plenty of helpful resources out there, there’s also a lot of misinformation — and in the medical field, this can be especially dangerous. As a nurse, you have a specific knowledge base that can be very helpful to a number of people. Thus, one of the best nurse entrepreneur ideas for you might be to start a blog using your nursing credentials and knowledge.

This is an especially easy business to start as a side hustle. In addition to your full-time job as a nurse, you can offer to be interviewed by reporters to provide a medical context to certain articles. You might also start your own blog to share your perspective on nursing and the medical industry.

Your blog can be your entire business or you can use blogging to grow your business. Plus, just like becoming a wellness coach, starting your own blog is a great home-based business idea for nurses, whether as a side hustle or full-time gig.

6. Freelance writer or editor

If you don't want to commit to starting your own blog, you might utilize your medical knowledge and expertise to write or consult for other publications. There are a number of medical sites that might be hiring freelance writers, as well as hospitals or other medical offices who are looking for copywriters or editors with a medical background to contribute to their websites.

In addition, you might find medical journals and academic research publications that could benefit from the expertise of a medical professional to help them with their writing, editing and publication. Again, offering up your services as a freelance writer or editor is a great way to start your own business as a nurse, from home, with significant flexibility and freedom.

Plus, once you've found a client or a handful of clients that use your services, you may be able to branch out into other types of writing and marketing to grow your freelance business.

7. Hospice caregiver

As the baby-boom generation ages, the demand for in-home senior care and end-of-life care will increase. Although the work of a hospice caregiver does deal with the end of someone’s life, it requires more skills than just nursing. Many hospice caregivers are focused on the wellbeing of the patient as the wellbeing of family members. Juggling the physical and mental wellbeing of multiple people doesn’t make this job easy, but it can be very rewarding.

Starting a business as a hospice caregiver can be hard work, not only as a business owner but as a person — as you might expect, the work of a hospice caregiver takes an emotional toll.

Therefore, before you invest in this business idea for nurses, it’s important to remember that if you choose to go into this line of work, you need to be aware of the business risks as well as the risks to your own health. However, if you excel at brightening people’s days and enjoy being able to improve this difficult part of a person’s life, then this could be the perfect fit for you.

8. Childbirth education or doula

On the other hand, you may choose a service-based business idea focused on the beginning of a person’s life, rather than the end. Many nurses choose to start a business as a doula, or someone who provides childbirth education to pregnant women.

Starting your own business as a childbirth educator can take a few different paths. Some doulas work one-on-one with pregnant women to prepare them for the birthing process. These doulas are on-call and are on-site for the birth.

Another option for this type of nurse entrepreneur idea is to offer classes to people who are preparing for childbirth. Teaching classes can be slightly less intense work than helping couples one-on-one and being present for the births themselves.

In either case, however, these business ideas allow you to utilize your medical background, as well as take part in an exciting and rewarding part of life — without requiring the strict, intensive schedule of a hospital or doctor's office.

9. Fitness nurse

Next, a top business idea for nurses that can be done from home or on-the-go, becoming a fitness nurse involves working with clients to create a personalized health plan that includes exercise, nutrition and lifestyle changes. This type of health care business is focused on preventing disease instead of treating it.

This new type of nursing might be just the right way to combine your skills with a passion and start a business — especially if you're enthusiastic about fitness and exercise. Of course, to best serve your clients, you may decide to obtain some additional certifications for nutrition and personal training specifically. Alternatively, you may decide to hire and work with people who specialize in these fields.

10. Medical product sales

While many of these business ideas for nurses have focused on using the skills you’ve acquired as a nurse, there is another option for using your knowledge of the medical industry as a whole. You can start a business selling medical products. This might include products for nurses or for the general medical industry. Some examples include selling scrubs, accessories, medical equipment or medicine.

Starting a business in medical product sales is a great way to use the skills you already have as a nurse. Familiarity with the tools used to treat patients and medications gives you firsthand experiences to help sell products.

Plus, starting your own medical sales business allows you to take advantage of the perks of entrepreneurship — like being your own boss and setting your own schedule.

11. Telehealth consulting

If you're skilled with technology, the best business for you to start, as a nurse, could be related to telehealth. Telehealth is becoming more and more popular within the medical field — allowing patients to converse with nurses and doctors through phone or video calls. This means patients don’t have to leave their homes to receive diagnoses and prescriptions, and medical professionals can see more patients in a day.

Starting a business as a telehealth consultant can allow you to practice as a nurse, just like you do now, but without the commute. As a telehealth consultant, you can also set a schedule that’s more flexible for both you and your patients — including early mornings or later at night, when regular doctors’ offices aren’t typically open.

Once again, like many of these ideas, telehealth consulting is a perfect home-based business idea for nurses as well.

12. Education specialist or course creator

Next, if you have a particular affinity for teaching others, the best nurse entrepreneur business idea might be for you to become an education specialist or online course creator. First, becoming an education specialist could involve a variety of different tasks. You might start as a teaching assistant at a nursing school, or acquire the credentials you need to become a full-time professor.

Similarly, you might work with schools, childcare centers or local government agencies to teach health classes or seminars, like CPR certification, when needed. Along these lines, you might also take advantage of an online class platform to develop and sell your own courses related to nursing, medicine and wellness. If you have particular expertise, you might be able to create a series of lessons dedicated to that subject.

As we've seen throughout our list of the best business ideas for nurses, this opportunity allows you to start something of your own that leverages your expertise. Plus, you have the flexibility to work from home or travel, or do a little of both.

13. Medical billing and coding contractor

If you're looking for a small business idea that's a little different, but still related to the medical field, you might become a medical billing and coding specialist. These individuals work with hospitals and doctor's offices to translate medical records for billing to insurance providers and other payers.

Although some employers may require a specific medical billing and coding certificate, as a nurse, you'll likely be familiar with the processes and be able to pick up the required skills very quickly. Additionally, medical billers and coders can operate as independent contractors, as well as find part-time or full-time positions with one employer.

Ultimately, it would be up to you to decide where you'd like to take this nurse business idea and how you'd like to operate your business.

14. Career coach

For nurses who enjoy mentoring others and offering job advice, the best business idea to start might be a career coaching business. Similar to any coaching business, you'd work with students, young professionals and other clients to help them apply for jobs, plan their career paths and prepare for interviews.

As a medical professional with experience in the field, you'd be able to serve as a great resource to those also looking to become nurses, nurse practitioners or doctors. You'll be able to offer general career and professional advice, as well as clue your clients into the details and nuances of the medical field.

In addition, as a career coach, you can operate your business virtually, have clients come into your home, or even open your own office — depending on what you'd prefer. Plus, as you work on your coaching business, gain clients and see success, you might be able to market your services on a larger scale to colleges, universities and other education organizations.

15. Child care provider

Finally, the best business idea for nurses with previous experience working with kids might be becoming a child care provider. As a medical professional, you could start a variety of childcare-related businesses — you might start a daycare center, become an in-home caregiver for children with specific medical needs, or serve as a medical consultant or resource for other childcare businesses.

Of course, certain ideas, like starting a daycare, will require special licenses and permits, whereas others may be easier to start from home or as a side hustle. In any case, your credentials as a medical professional will make it easier to market your services and work with different parents, caregivers and organizations.

Start Your Dream Business

How to choose the right nurse entrepreneur idea

As you can see, there are a variety of business ideas for nurses, however, before you invest time and money into a specific idea, you'll want to think about these three things to help you determine which idea is best for you:

Assess your skills

Ask yourself these questions to figure out your skills and passions:

What aspects do I like most about my current job or the health care system?

What aspects of my current job do I enjoy the least?

Is there a specific population of patients that I prefer to work with?

Do I enjoy sales?

Would I prefer a job that deals less with people and more with the background and administrative tasks of the health care industry?

Am I good at noticing problems and finding solutions?

What weaknesses slow me down at my current job?

What types of tasks am I best at and do I enjoy?

These questions are a good way to get a better understanding of what types of work you enjoy and what you’re especially good at. Use this information to inform what type of business you choose to start.

Align your schedule

Do you want to start your business as a side hustle or invest in your idea full time? If you're going to start a side hustle, you'll need to take your current schedule into consideration.

Starting your business as a side hustle and building it into a full-time endeavor is a good way to determine whether there’s enough demand for your business, as well as to work through any workflow or operational issues before you completely dive in. This way, you maintain the income from your current job while building your new business.

On the other hand, of course, you might decide to go all-in on your business idea — and in that case, you'll want to make sure you do your research beforehand so you have an idea of the amount of demand you can expect, who your market is, how much startup capital you’ll need, and more.

Feed your passion

While there are many reasons to start your own business, an important one to focus on is doing something that you’re truly passionate about. Operating your own business can certainly increase your income, but that shouldn’t be the sole reason you go into business for yourself. Focus on picking a business that will allow you to do more of the things you love and less of the things you don’t.

Choosing a business idea for nurses that meshes with your passion will make the long hours that you’ll inevitably work (at least when you’re first getting things off the ground) just a little bit easier.

On a similar note...

How to Write a Nursing Business Plan

by Don Simkovich

Published on 8 May 2019

Providing care, comfort, and health education is a way to improve the quality of life for families and give them relief when faced with an illness or personal question. Nurses with an entrepreneurial spirit have a range of profitable options when starting a health business. Taking time to write the nursing business plan proves a vital first step to capture the business model and know how many months are needed to reach profitability.

1. Identify the Nursing Business Plan Purpose

Identify personal and professional reasons for starting a nursing business whether it's a desire to set a schedule around family needs or use the knowledge of a graduate degree in a for-profit setting. List related experiences: caring for elderly relatives; counseling parents on their child's health needs; or sitting through training at local hospitals. Evaluate the profit potential of your idea and then ask contacts in the health field if others have the same need.

2. Select a Business Model

health concept image by drx from Fotolia.com

Decide if the most effective business model is to form an independent company, join a home health franchise operation or start a division within a larger health care corporation. Compose the mission statement as the first step. Write it as “directed and focused as possible," states the Small Business Administration, so if potential business partners or investors read it then they will have a clear picture of the business purpose.

Edit the first draft of the mission statement to make sure the wording distinguishes how the health service will benefit the target clients like “helping senior citizens remain comfortable in their homes and offering peace of mind to extended family”.

3. Find a Unique Selling Proposition

Describe how the company will function and what level of personnel are needed: Nurse Practitioners, Registered Nurses, or Licensed Vocational Nurses. Write distinguishing characteristics such as an “the only all male nursing business" or offering personnel with varying skill levels to match the variety of patient needs.

4. Create a Budget

Create a budget for supplies and necessary equipment. Include information like purchasing quality medical equipment at below market prices to show a commitment to quality and profitability. State whether strategic relationships with medical device companies, pharmaceutical companies or established medical clinics will be utilized. Look for care home business plan examples online to help with your drafting.

5. Comply with Licensing Requirements

Read the state board of registered nursing requirements to stay up-to-date with the “ongoing communication of competency standards to consumers, registered nurses, advanced practice nurses . . . and other regulators” as stated by the California Board of Registered Nursing. Verify that health practitioners in the company will stay current with licensing requirements by taking the proper continuing education units.

6. Make Financial Projections

Use a spreadsheet or software program to estimate the length of time to reach profitability. Account for the cost of state licenses, malpractice insurance and the costs of continuing education. Estimate travel costs, if any, and project when in the first three years or five years how much money will be needed for new equipment or supplies. Estimate the client revenue. Run a report to see when the client revenue will be greater than the expenses.

7. Write an Executive Summary

Write the Executive Summary last to state the most pertinent information about why the business exists, qualifications for providing health care, and the need in the marketplace like addressing the “rapid growth [that] is expected in hospital outpatient facilities, such as those providing same-day surgery, rehabilitation, and chemotherapy”, according to the Bureau of Labor Statistics Occupational Outlook.

The business plan must also include how income and expenses will be tracked.

Do not inflate the income potential and accidentally reduce the number of possible expenses.

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Nursing School Business Plan Template

Explore Options to Get a Business Plan.

Are you interested in starting your own Nursing School Business?

Introduction

Global market size, target market, business model, competitive landscape, legal and regulatory requirements, financing options, marketing and sales strategies, operations and logistics, human resources & management.

Starting a nurse-owned business

Follow these tips for success..

Takeaways  

• Nurses have unique skills—critical thinking, prioritizing, organization, and emergency management—appropriate for starting their own businesses.  
• Business success involves choosing something you love, finding a problem to solve, identifying ideal clients, and connecting with a mentor.  

If you’re thinking about starting your own business, here are some tips to keep in mind.

Choose something you love doing. Life is short and the risks are too great to begin a business in an area that you don’t love. Otherwise, you’re just creating another job for yourself. If you’re passionate and excited about your new business venture, you’ll be more likely to succeed. Success requires dedication and commitment, and that will be more likely if you’re doing something you enjoy. On days when commitment flags, think about why you started your business. That “why” will help you get up in the morning on tough days.

Find a problem you can solve. Successful businesses solve a problem that keeps their ideal clients awake at night. Hospitals help people heal when they’re ill. A health coach helps people achieve better health for more energy and vitality. A foot-care nurse helps patients perform tasks they aren’t able to do themselves. Staffing agencies help healthcare organizations solve staffing shortages. A good nurse consulting business saves people time and money or improves their health and well-being.

Identify your ideal client. When you identify whose problem you can solve, you can direct all your marketing efforts to them. Where do they work? What do they read? Where do they gather? For legal nurse consultants, for example, the ideal client is an attorney whose cases include medical issues. You can meet them in the courthouse, advertise to them in legal journals, and network with them at trial lawyer association meetings. Knowing your ideal client makes it easier to find them.

Ask your ideal clients to work with you. Early in my career, I asked my mentor how he gets all his clients. He said, “People want to help. All you have to do is ask!” Find those who need the services you offer and ask them to work with you and become your clients. Share the value and benefits of working with you so that they can choose to become a client. Another way to “ask” clients to work with you is through an online presence, which can be a website or a LinkedIn profile.

Offer packages. To move away from a dollars-per-hour model, offer packages for a flat fee. Packages can include products and services that will help people achieve the results they seek. For example, as a health coach, you can have 3-month or 6-month packages that include services such as an initial evaluation, one face-to-face meeting per month, and one phone consultation per week. This monetary commitment will help clients achieve better results than they would in a single session.

Don’t automatically choose certification. You have an RN license and the accompanying experience and skills, but do you also need a certificate to succeed in your new business? Certification costs time and money, so if your business requires only your nursing acumen, perhaps you can forgo certification, especially if your ideal client doesn’t find value in it. But if certification will help you acquire new skills specific to your business venture or is valued by your clients, look for a reputable accrediting body and budget your time and money wisely as you earn certification.

Begin with the end in mind. What’s your destination? What do you want your business to look like a year from now? How many clients do you want to serve? How much money do you want to make? How do you imagine spending your days? When you have your destination, you can build a road map to get there. If you want 10 clients, think about how many potential clients you need to connect with before 10 say yes. Having the end in mind is your barometer for how things are going. Don’t get discouraged if you’re not progressing as you anticipated. Try something new; many paths can get you to the same destination. To keep your planning focused, consider writing a short business plan that summarizes some of the points discussed here. (See Creating a map. )

Find a mentor. When you first started in nursing, you had a preceptor who showed you the ropes and taught you how to put your best foot forward. The preceptor shared tricks of the trade, helping you prioritize, think critically, organize, and comply with policies and procedures. You need the same kind of support in business. Find a mentor who can teach you the ropes and provide you with encouragement. A mentor can help reduce the amount of time it takes to become successful and decrease your stress, fear, and worry. A good mentor also can help you get your business on a proper legal foundation. (See Join in .)

Plan to succeed. Henry Ford once said, “Whether you think you can or you can’t, you’re right.” You can choose to believe that “you can” succeed by doing whatever it takes to have a successful business. A positive mindset will get you through the tough times.

Take control

Starting a business is fun and exciting, but just like a roller coaster, it will have its ups and downs. Reframe the down times as learning experiences. If business is slow, consider talking to more people. And remember that owning your business puts you in control. Do you want flexibility and control over your financial destiny? Business ownership is a great way to achieve these goals and continue to use your nursing skills to help people.

Lorie A. Brown is a nurse attorney and president of Brown Law Office in Indianapolis, Indiana. She’s also the founder of Empowered Nurses ( empowerednurses.org ) an organization that empowers nurses at the bedside and in business.

6 Comments .

I want to open postpartum business

I’m in the process of framing and starting a Nurse Coach and Holistic Wellness Clinic. My target audience is adults re-entering society from trauma, from substance abuse and incarceration.

Wish it was that easy

I would like to start a business that offers Nurse coaching for veterans. Im a veteran and would offer a different approach with veteran coaching, especially women.

I want to know how to start a small business and steps to take

I really enjoyed this information, definitely got me thinking about my ideas to my own business as a Registered Nurse

Comments are closed.

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School Business Plan Template

Written by Dave Lavinsky

School Business Plan

Over the past 20+ years, we have helped over 500 entrepreneurs and business owners create business plans to start and grow their schools.

If you’re unfamiliar with creating a school business plan, you may think creating one will be a time-consuming and frustrating process. For most entrepreneurs it is, but for you, it won’t be since we’re here to help. We have the experience, resources, and knowledge to help you create a great business plan.

In this article, you will learn some background information on why business planning is important. Then, you will learn how to write a school business plan step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What is a School Business Plan?

A business plan provides a snapshot of your school as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategies for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan for a School

If you’re looking to start a school or grow your existing school, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your school to improve your chances of success. Your school business plan is a living document that should be updated annually as your company grows and changes.

Sources of Funding for Schools

With regards to funding, the main sources of funding for schools are donations and gifts, tuition, personal savings, credit cards, bank loans, and angel investors. When it comes to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to ensure that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business. Personal savings and bank loans are the most common funding paths for schools.

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How to write a business plan for a school.

If you want to start a school or expand your current one, you need a business plan. The guide below details the necessary information for how to write each essential component of your school business plan.

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your executive summary is to quickly engage the reader. Explain to them the kind of school you are running and the status. For example, are you a startup, do you have a school that you would like to grow, or are you operating a chain of schools?

Next, provide an overview of each of the subsequent sections of your plan.

• Give a brief overview of the school industry.
• Discuss the type of school you are operating.
• Detail your direct competitors. Give an overview of your target customers.
• Provide a snapshot of your marketing strategy. Identify the key members of your team.
• Offer an overview of your financial plan.

Company Overview

In your company overview, you will detail the type of school you are operating.

For example, you might specialize in one of the following types of schools:

• Private K-12 school : this type of school typically charges tuition, and may be affiliated with a religious organization, or specialize in a particular learning method.
• Charter school: this type of school offers primary or secondary education for a tuition, and may receive some public funding, and/or donations. These schools require their students to take state-mandated exams.
• Special subject school: this type of school specializes in teaching a specific subject, such as driving, first-aid, self-defense, fine arts, language, or general tutoring.
• Preschool: this type of school typically serves children who are aged 3 and 4. These schools prepare young children to enter formal education, and are funded by some combination of tuition, donations, and government grants.

In addition to explaining the type of school you will operate, the company overview needs to provide background on the business.

Include answers to questions such as:

• When and why did you start the business?
• What milestones have you achieved to date? Milestones could include the number of students served, the number of students accepted into elite formal education institutions, etc.
• Your legal business Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry or market analysis, you need to provide an overview of the school industry.

While this may seem unnecessary, it serves multiple purposes.

First, researching the school industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your marketing strategy, particularly if your analysis identifies market trends.

The third reason is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your school business plan:

• How big is the school industry (in dollars)?
• Is the market declining or increasing?
• Who are the key competitors in the market?
• Who are the key suppliers in the market?
• What trends are affecting the industry?
• What is the industry’s growth forecast over the next 5 – 10 years?
• What is the relevant market size? That is, how big is the potential target market for your school? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section of your school business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: families with elementary-aged children, families with high-school-aged children, families with preschool children.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of school you operate. Clearly, families with high schoolers would respond to different marketing promotions than families with preschoolers, for example.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, including a discussion of the ages, genders, locations, and income levels of the potential customers you seek to serve.

Psychographic profiles explain the wants and needs of your target customers. The more you can recognize and define these needs, the better you will do in attracting and retaining your customers.

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Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other schools.

Indirect competitors are other options that customers have to purchase from that aren’t directly competing with your product or service. This includes public schools, virtual schools, and families who do homeschooling. You need to mention such competition as well.

For each such competitor, provide an overview of their business and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as

• What types of students do they serve?
• What type of school are they?
• What is their pricing (premium, low, etc.)?
• What are they good at?
• What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

• Will you provide specialized instruction, either in subject or in method?
• Will you offer courses or services that your competition doesn’t?
• Will you provide better customer service?
• Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.  

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a school business plan, your marketing strategy should include the following:

Product : In the product section, you should reiterate the type of school that you documented in your company overview. Then, detail the specific products or services you will be offering. For example, will you provide religious-focused K-8 education, college preparatory courses, or single-subject instruction like driving or fine arts?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your plan, you are presenting the courses and/or extracurricular activities you offer and their prices.

Place : Place refers to the site of your school. Document where your company is situated and mention how the site will impact your success. For example, is your school located in a growing neighborhood, in the city center, or will you operate purely online? Discuss how your site might be the ideal location for your customers.

Promotions : The final part of your school marketing plan is where you will document how you will drive potential customers to your location(s). The following are some promotional methods you might consider:

• Advertise in local papers, radio stations and/or magazines
• Reach out to websites
• Distribute flyers
• Engage in email marketing
• Advertise on social media platforms
• Improve the SEO (search engine optimization) on your website for targeted keywords

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your school, including answering calls, planning and delivering instruction, applying for grants, fundraising, performing administrative tasks, overseeing instructors, handling discipline, scheduling and monitoring extracurricular activities, etc.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to enroll your Xth student, or when you hope to reach $X in revenue. It could also be when you expect to expand your school to a new city.  

Management Team

To demonstrate your school’s potential to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally, you and/or your team members have direct experience in managing schools. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act as mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in running a school or experience with public school administration or who has served on a public school board.  

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet, and cash flow statements.

Income Statement

An income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenue and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you enroll 100 or 1,000 students per semester, and/or offer extracurricular activities? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets

Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your school, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a lender writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement

Your cash flow statement will help determine how much money you need to start or grow your business, and ensure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt.

When creating your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a school:

• Cost of equipment and supplies
• Payroll or salaries paid to staff
• Business insurance
• Other start-up expenses (if you’re a new business) like legal expenses, permits, computer software, and equipment

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your school location lease or a list of elective courses or extracurricular activities you will offer.  

Writing a business plan for your school is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will understand the school industry, your competition, and your customers. You will develop a marketing strategy and will understand what it takes to launch and grow a successful school.  

School Business Plan FAQs

What is the easiest way to complete my school business plan.

Growthink's Ultimate Business Plan Template allows you to quickly and easily write your school business plan.

How Do You Start a School?

Starting a school is easy with these 14 steps:

• Choose the Name for Your School
• Create Your School Business Plan
• Choose the Legal Structure for Your School
• Secure Startup Funding for Your School (If Needed)
• Secure a Location for Your Business
• Register Your School with the IRS
• Open a Business Bank Account
• Get a Business Credit Card
• Get the Required Business Licenses and Permits
• Get Business Insurance for Your School
• Buy or Lease the Right School Equipment
• Develop Your School Business Marketing Materials
• Purchase and Setup the Software Needed to Run Your School
• Open for Business

Learn more about   how to start your own school .

Don’t you wish there was a faster, easier way to finish your School business plan?

OR, Let Us Develop Your Plan For You

Since 1999, Growthink has developed business plans for thousands of companies who have gone on to achieve tremendous success.   Click here to learn about Growthink’s business plan writing services .

Other Helpful Business Plan Articles & Templates

• Business Templates
• Sample Plans

FREE 4+ Nursing Business Plan Samples [ School, Service, Agency ]

Nurses are arguably the most trusted healthcare professionals in the world. They are and have always been the front liners of global healthcare and public health. The field and industry of nursing is quite broad. It covers roles such as general public health, illness prevention, medicine, rehabilitation , recovery and so much more. Because of this very extensive scope, there is nothing more important to a nursing business than being prepared and planning ahead for every circumstance that they may encounter. That’s why a tool such as a nursing business plan is very important for every nursing business in the world.

Nursing Business Plan

4+ nursing business plan samples, 1. nursing service business plan, 2. nursing care clinic business plan, 3. corporate nursing business plan, 4. nursing school business plan, 5. nursing business continuity plan, what is a nursing business plan, elements of a nursing business plan, what are the five elements of a business plan, what makes a good nurse, who reads a business plan.

Businesses are not simple entities to manage, especially if the nature of the business involves medicine and healthcare. Planning ahead ensures that the nurses are able to provide well-rounded care for their patients and clients. Business plans do that really well. Business plans are largely important documents that any business or company of all shape or scale or type must have.

It can provide them with a roadmap that the business can follow in order to ensure success and avoid potential problems. Operating a business without a business plan is generally discouraged as those who do typically just don’t last very long. A well written business plan can come with a slew of benefits, including being able to come up and explore new business ventures without having to invest too much money or resources into it, because you’ve already covered that in your plan. To get properly acquainted with a nursing business plan, check out these samples that we have listed right below. After getting to know what the document is and how it works, you can then use these samples as a guide or even as a template for when you develop your own business plan.

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A business plan is a written document that outlines how a business would define and achieve the goals that it has set. A business plan lays out a roadmap that the management can follow derived from the perspectives of its different departments, marketing , financial , and operational. It’s a largely important document that is usually used to attract prospective clients and investors especially before the company is able to establish an impressive reputation. Although the document is especially useful for new and startup businesses, every company should be able to establish a business plan for their operations.

This will allow them to have something to review and periodically update to see if the goals that they have set are met or if the company is just actually doing good overall. A business plan should be able to outline all the projected and estimated costs of a project or a venture that they are currently working with. Even among competitors in the same industry, it still incredibly rare for competing companies to have identical business plans. Separate businesses tend to have their own way of dealing with things.

The length and coverage of a business plan depends entirely on the nature of the business and the circumstances that they are currently working with. In usual cases, all information should fir into a 15 to20 page document. Although no two business plans are alike, they usually work with all the same components or elements. These elements will be discussed in more detail below.

• Executive summary First and foremost, the company should be able to outline all its relevant information regarding what it is, their mission-vision values, company leadership, employees, operations, and general location. Essentially, executive summaries should talk about what the business is, the nature of all its operations, and all other necessary details.
• Products and services The next section is where the company should outline all the products or services that they may offer. It should include pricing, service lifespan, and what other benefits the customer may receive. Other factors that may be included is manufacturing and production process, patents, and proprietary technology.
• Market analysis A company needs to have a crystal clear idea of its target customers and their target demographics. It should be able to outline who or what the competition is in the industry, and have a better idea on how to stay ahead in the local industry. It will also describe the expected consumer demand for the services and tell you how easy or difficult would be to take advantage of the market.
• Financial planning This section is where the financial status of the company will be reflected. It is presented to attract the attention of the prospective clients and investors that may be reading your plan. Financial statements, balance sheets, and other relevant information regarding the company’s finances.
• Budget Every company needs to set a proper budget in place. This includes costs, staffing, manufacturing, development, marketing, and all other business related expenses.
• Situation analysis
• Services positioning
• Setting objectives

Kindness, trustworthiness, empathy, caring, and compassion are some of the traits that people already have. Nurses take these innate goodness and escalates it really well. helping them communicate and empathize properly and clearly with their patients that are possibly at the worst moments of their lives.

Business plans are usually summarized for the people who work in and around the business or company. It’s only presented in full without any revisions when presenting to outside entities such as investors, lenders, suppliers, clients, and other executives.

Nursing is not an easy profession, much more when operating in a business. That’s why a business plan is one of the most vital tools a nurse can have when running their own industry. To at least take some weight off their backs.

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Bachelor of Science in Nursing (BSN) Overview

• BSN Specialties
• Admission Requirements
• Core Concepts
• What To Expect
• Should I Get A BSN

Are you ready to earn your online nursing degree?

average BSN program length

Average credits required for a bsn, bsn average earning potential.

According to the American Association of Colleges of Nursing , healthcare settings see a difference in nursing practice based on a nurse’s education level. Employers have a strong preference for bachelor of science in nursing (BSN)-prepared nurses, as they are linked to better patient outcomes. Hospitals seeking Magnet status also prefer to hire graduates of BSN programs.

Nurses benefit from BSN programs for the comprehensive curriculum that teaches more than clinical skills. Students learn critical thinking, decision making, leadership, evidence-based practice, and nursing informatics.

Although salaries depend on many factors, BSN-prepared nurses routinely average more per year than nurses from associate degree in nursing (ADN) programs. Additionally, a BSN prepares the nurse for graduate school and career advancement, factors that contribute to higher earning potential.

A BSN degree may soon become mandatory to practice . In December 2017, New York became the first state to mandate nurses earn a BSN within 10 years of initial licensure.

Earning a BSN increases your credibility with patients and administration. It can also open doors to greater opportunities outside of patient care, including working as an analyst, consultant, case manager, leader, or in sales.

Opportunities With a Bachelor of Science in Nursing

Good career mobility, path to advancement, job potential, skills learned.

Featured BSN Specialties

Beyond working in hospitals as RNs, individuals with a BSN degree find careers as geriatric nurses, OBGYN nurses, and neonatal nurses. Check out the descriptions below to learn more about these specialty occupations.

Registered Nurse

RNs lead teams of nurses to care for patients in clinics, hospitals, and nursing homes. They work the day or night shift to monitor and treat caseloads of patients, including infants, adults, and the elderly. In 16 states, RNs also prescribe medications. An ADN or BSN degree is required to become a registered nurse.

• Salary: $73,300
• Job Outlook: 7% growth from 2019-29

Geriatric Nurse

Geriatric nurses work in nursing care facilities and hospitals to provide medical help to seniors. These professionals have worked as RN nurses and gained clinical experience working with elderly individuals. They have a unique understanding of diseases such as osteoporosis, Alzheimer’s, and dementia.

• Salary: $64,870
• Job Outlook: Positive growth in coming years

OBGYN Nurse

OBGYN nurses provide medical services to women and infants. Under the direction of obstetricians and gynecologists, they deliver care in clinics, private doctor’s offices, and hospitals. They may focus on helping women in various stages of reproduction, including pregnancy, labor, or postpartum.

• Salary: $60,000

Travel Nurse

Travel nurses work on a contract basis. High demand areas such as operating rooms, intensive care units (ICU), and emergency rooms need travel nurses across the country. Their assignments last for weeks or months. International work may run as long as two years.

• Salary: $79,000

Neonatal Nurse

Neonatal nurses administer care to sick or critically ill infants in the ICU or neonatal intensive care unit. The job includes working with pediatricians and nursing staff, while also providing instructions to parents. Most hold years of experience as RNs, and neonatal nursing certificates.

• Salary: $60,797

How Much Will I Make With a Bachelor’s Degree in Nursing?

$32.64 Hourly Salary

$7,123 Monthly Salary

$85,539 Annual Salary

Source: PayScale

How to Get a BSN

1. decide type of bsn program.

There are several types of BSN programs, including traditional, bridge, and online. Figure out what works best for you.

2. Find BSN Program

After deciding which factors are important to you in a school, use our degree finder to find programs that fit your criteria.

3. Apply to BSN Programs

Common application requirements include GPA, essay, references, CV or resume, volunteer experience, and prior coursework.

4. Secure funding for BSN programs

There are many ways to finance your degree, including financial aid, grants, scholarships, and loans .

5. Attend BSN classes

Complete the required courses and obtain clinical hours to get hands-on experience. Learn how to work independently with your own patients.

6. Graduate with a BSN

Congrats on earning your degree! Now you can take the NCLEX-RN and become a registered nurse (RN), or continue your education and get your MSN.

Types of Bachelor’s Degrees in Nursing

Admission requirements for a bsn program.

A BSN applicant’s admission requirements depend on their status as a student. Schools set different criteria and credit requirements for freshmen, transfer students, and international students. However, most BSN degree programs maintain the following common admissions requirements for all students:

• High school or college transcripts
• SAT or ACT scores
• A CV or resume
• A GPA of at least a 2.5 or 3.0

Schools often expect applicants to have completed classes in microbiology, physiology, chemistry, and anatomy. Some institutions may give preference to candidates with volunteer service experience.

Core Concepts in a BSN Program

Bachelor’s of science in nursing programs include two phases: a didactic portion, which is taught in classrooms, and a clinical learning experience. Through lectures and reading assignments, students learn to promote safe solutions and good health, prevent and manage disease, reduce risks, and improve patient outcomes. Candidates gain foundational knowledge through core courses such as:

• Community health nursing
• Pharmacology
• Leadership and management
• Nursing informatics
• Research and statistics
• Pathophysiology

Upper division courses explore speciality areas such as gerontology, global public health, maternal-child care, and pediatrics.

Clinical & Lab Components in a BSN Program

BSN programs may require students to spend time in a hospital, clinic, or lab stimulation setting in which they work an actual shift. During clinical experiences, candidates work under licensed RN mentors as they deliver medications, assess and diagnose patients, plan interventions, and monitor outcomes. By the end of the program, students can work independently with their own patients. Clinicals offer the opportunity to:

• Shadow working RNs
• Apply classroom skills on patients
• Network with future employers
• Build confidence

What to Expect From an Online RN-to-BSN Program

Students earning their RN-to-BSN or second degree BSN have the option of attending an online program instead of traditional face-to-face classes. Online RN-to-BSN degrees let students take core classes in anatomy, pharmacology, and psychology remotely. While distance learners do not have to meet on campus for their foundational courses, they must complete clinicals or labs in their local communities. During a program’s clinical component , students work in labs or at their local hospitals, clinics, or nursing care facilities. Students are often required to find their own clinical experiences.

Nothing, aside from the format, differentiates online degrees from traditional programs. Online learners receive the same degree and education, learning from professors who work on campus. Instructors use online learning platforms to meet live with students or assign online work.

Learn more on this page about how online programs work.

Should I Get a Bachelor’s Degree in Nursing?

Your personal financial situation, time constraints, and family obligations may impact your decision to pursue a 4-year degree. Take a look at the pros and cons of pursuing a bachelor’s degree in nursing:

Advantages to a BSN

Disadvantages to a bsn, explore bsn programs.

The Best Online BSN Programs

Pursuing a BSN online provides academic freedom and flexibility for aspiring nurses. Check out this guide for a list of the best online BSN programs.

The Best Online ABSN Programs

ABSN programs are a great option for aspiring nurses who already hold a bachelor’s degree in another field. Learn more about fast-track BSN degrees and find the top online programs.

The Best Online RN-to-BSN Programs of 2024

Are you an RN interested in completing your undergraduate nursing education? These top RN-to-BSN programs can be completed in just 12-24 months.

Four-Year Bachelor of Science in Nursing (BSN) Programs

The traditional route to a bachelor of science in nursing (BSN) spans four years and admits high school graduates. Read on for details about four-year BSN programs.

The Best Online LPN-to-BSN Programs

Are you an LPN ready to move up in your career? Explore our rankings of the best online LPN-to-BSN programs to find the best fit for your professional goals.

Whether you’re looking to get your pre-licensure degree or taking the next step in your career, the education you need could be more affordable than you think. Find the right nursing program for you.

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3+ SAMPLE Nursing Business Plan in PDF

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30 Profitable Business Ideas For Nursing School Students [2024]

Interested in starting a nursing school students business in 2024?

We put together 30 of the best nursing school students businesses you can start in today.

For each business idea, we’ll show you real-world examples of other nursing school students businesses to help you see what it really takes.

Here's the full list:

1. Start a nutrition supplements business

Nutrition supplements is a multi-billion dollar market that sells multivitamin tablets and capsules, single vitamin or mineral tablets and capsules, and multivitamins in liquid form.

The nutrition supplements industry is of key importance to humanity and focuses on improving or maintaining health and well-being.

Therefore, starting a nutrition supplements business can be a lucrative opportunity.

To start the nutrition supplements business, identify an audience and decide on the customer acquisition model. Conduct a complete competition analysis and identify the market gaps. You can start making your own nutrition supplements or work with an existing manufacturer as a supply chain consultant.

How much you can make: $1,000 — $1,000,000/month

How long does it take to build: 200 days (?)

SuperGreen TONIK's founder developed a greens powder supplement with 38 superfood nutrients, adaptogenic herbs, vitamins, and minerals that achieved $250k in sales in its first year and is looking to hit 7-figures in its second year, thanks to transparency, repeat customers, and focusing on fewer, properly dosed ingredients.

2. Start a fertility business

Starting a fertility business from home can be quite profitable, but you need to do a lot of legwork before trying to sell yourself and your services to potential clients for the first time.

Being a highly specialist industry, with high turnover and profit margins, as well as an increased public awareness of the need for accessible fertility treatments, starting your own fertility business is something you ought to consider. Starting a fertility business gives you plenty of flexibility, but it's important to do your homework before making a huge decision.

How much you can make: $150,000/month

Legacy, a male fertility company founded by Khaled Kteily in 2018, offers a mail-in kit for at-home sperm testing and cryogenic storage of sperm, with its base product at $195 and a $3,995 "For Forever" package, and has reported an average of $150,000 in monthly revenue.

3. Start a doula service

A doula service business provides support to expectant mothers and families during pregnancy, childbirth, and the postpartum period.

Doulas offer emotional, physical, and informational assistance to help make the birthing experience more comfortable and empowering.

To start a doula service on a budget, first, gain knowledge and certification through affordable online or local training programs.

Next, create a simple website or social media page to promote your services and reach potential clients.

Finally, network with local healthcare professionals and community groups to build relationships and establish a client base.

How much you can make: $200/month

How much does it cost to start: $300 (?)

How long does it take to build: 150 days (?)

Jessica Glendinning created Your Virtual Doula, a virtual doula service providing clients with knowledge and emotional support, which has experienced a 67% increase in social media traffic and doubled its client base since the beginning of 2020 due to the Covid-19 restrictions on individuals permitted into hospitals and the need for virtual services.

4. Start a mobile photography business

Want to start your own photography business? You're not alone. With the rise of social media and photo-sharing, blogging, and online retailing, it's never been easier to start making money behind your camera.

There are photographers shooting weddings, creating images for ad campaigns, freelancing for magazines, touring the world, taking photographs of destinations — the list is endless!

To start mobile photography , research the target audience and determine which specialization area is more lucrative. Invest in high-quality, professional cameras, lenses, and a computer with professional software photo-editing software.

How much you can make: $2,000 — $500,000/month

How much does it cost to start: $5,000 (?)

Photobooth Supply Co. offers a profitable business opportunity through their sleek and portable photo booths, with up to 97% satisfaction rate and a focus on customer experience, in a fast-growing event industry where photo booths are exploding.

5. Start a life coaching business

Life coach helps people in various areas of their lives using a combination of emotional intelligence, professional knowledge, and experience.

Life coaching is a popular industry worth over $2.85 billion, and the number of life coaches has increased by 33% between 2015-2019 .

This is a very profitable business and can be started at virtually no cost. You’ll need a computer, a high-speed Internet connection, and a LinkedIn account to start. Then, you can begin coaching part-time in your spare time until you build up your clientele.

How much you can make: $100 — $660,000/month

How much does it cost to start: $750 (?)

How long does it take to build: 90 days (?)

Time commitment per week: Min. 5 hours/week

GrowthMentor, a platform connecting vetted growth mentors for one-on-one calls, founded by Fotis Panagiotakopoulos, has had over 2,500 mentorship calls booked to date and has seen success in using word of mouth, content marketing, and leveraging other people's networks as the primary drivers of customer acquisition.

6. Start a nurse consulting business

How long does it take to build: 180 days (?)

American Cannabis Company co-founder Ellis Smith shares how they started a $1.8M/year cannabis consulting agency, creating a successful launch strategy and attracting clients through SEO, with plans for acquisitions and expansions to reach 3600 employees within the next five years.

7. Start a holistic health practitioner business

How much you can make: $200,000/month

How long does it take to build: 307 days (?)

Founder and CEO of SelfDecode, Joe Cohen, explains how his company helps people discover personalized diet, supplement, and lifestyle recommendations based on DNA and lab tests; generating about $2.7 million in revenue over the past year and raising $8 million in a crowdfunding campaign, SelfDecode provides personalized health recommendations prioritized on unique genetic variants, marking the future of healthcare.

8. Start an appointment assistance business

How much you can make: $2,141,667 — $18,933,333/month

Tope Awotona cashed in his 401k and went into debt to build Calendly, now a scheduling service expected to make about $60 million this year, after struggling with failed e-commerce businesses.

9. Start a hospice service business

A hospice service business is a healthcare facility that provides end-of-life care and support to individuals suffering from terminal illnesses. The goal of hospice care is to provide comfort and support to patients and their families as they navigate the final stages of life.

The hospice service business model involves providing in-home care or residential care in a hospice facility. Services may include nursing care, medical equipment and supplies, social work, chaplaincy, and bereavement support.

To run a successful hospice service business, it is essential to have a team of trained and compassionate healthcare professionals, including nurses, doctors, and social workers. Strong communication and collaboration with the patient’s primary care team and family is also crucial.

Marketing and networking with healthcare providers and community organizations can help increase the hospice service’s visibility and attract potential clients. It is also important to stay up-to-date on industry trends and regulations to ensure compliance and provide the best possible care for patients.

Finally, it is essential to have a strong financial plan in place, including securing insurance contracts and working with patients and families to manage costs. By providing high-quality care and building relationships with clients and the community, a hospice service business can thrive and positively impact the lives of those it serves.

10. Start a concierge nurse service

A Concierge Nurse Service is a nurse agency that is dedicated to providing personal service and care to clients and patients. The goal of concierge nurse service agencies is to give the elderly, those in the hospital, and group facilities the right care.

11. Start a medical equipment exports business

12. start a health consultations business.

Healthcare consultants share expertise, advise and guide healthcare organizations to make proper business decisions that promote growth and benefit their customers or patients.

To become a health consultant, you must have a related degree and earned experience. as a health consultant. You will focus on administrative efficiency, legal compliance, work environment, and procedural flow to help healthcare organizations thrive.

13. Start a home health aide business

How long does it take to build: 2192 days (?)

14. Start a child care business

Starting a childcare business is a great way to build a steady income. You will have the opportunity to be your boss and set your hours even from home. You will have the satisfaction of building one-on-one relationships with children and watching them grow over the years.

A childcare business is an excellent idea. It is both a personal and economical investment for its owners. This is especially true if you are considering starting your non-profit organization or becoming licensed to provide child care. Running a childcare business allows you to help children develop while also making money. As with any business endeavor, running a childcare business has its ups and downs, but it can be very rewarding.

How long does it take to build: 60 days (?)

15. Start an in-home senior care business

With the busy lifestyle, family members are often absent and employ in-home caregivers to look after the elderly parents.

Caregivers assist the elderly with personal care routines, including bathing, grooming, dressing, toileting, and exercising. Caregivers also oversee medication & prescription usage and administer medicine.

Researchers anticipate a shortage of more than 100,000 caregivers for the elderly in the next decade. Therefore, starting an in-home senior care business is a great opportunity if you enjoy caring for the elderly and spending time with them. You can choose to work as an overnight caregiver or whichever work schedule suits you.

How much you can make: $250,000/month

The CareSide scaled to $5 million in revenue over 3 years by utilizing a data-driven approach to sales and marketing, with a focus on Google Adwords and Facebook ads, and implementing extensive automation into back end systems.

16. Start a respite care service

Starting an in-home respite care service can give seniors the quality care they need, and allow families to get a break from the daily responsibility of providing around-the-clock care. Respite care is a different kind of senior care, but it provides valuable relief for family caregivers and retirees alike.

The USA care services market is expected to reach $748.5B by 2030 . Care services for the elderly and other care recipients are relatively underserved at the moment, but this doesn't mean that there's no money to be made in the industry. In fact, it is a growing market.

17. Start a private nurse service

Private nurses provide one-on-one medical care to patients who are homebound or in an institution, such as a hospital, nursing home or other such facilities.

A private nursing attendant's responsibilities include taking care of the daily activities of patients like bathe, feed, maintain personal hygiene. Most of the private nurses live with the patient's family in their home, and may also work for long hours.

To become a private duty nurse, you will need to earn a registered nursing degree (RN) or a licensed practical nurse degree (LPN). Registered nurses with 2-3 years of relevant experience can then pursue their career as private duty nurses. Obtaining an advanced certification can also increase more career options.

Private nurses are usually hired by an individual or an agency. However, they work at a patient’s private residence and get paid by the individual. The career scope of private nursing practice is expected to increase by 7% in the coming years, with the increased aging population and the need for home care.

Pricing of a registered private nurse in the US would cost around $25+ an hour, which is approximately $4000 per month.

18. Start a childbirth education service

A childbirth education service provides expectant parents with information and support throughout their pregnancy, labor, and delivery. These services often include classes or individual sessions covering topics such as childbirth options, stages of labor, breastfeeding, newborn care, and postpartum recovery.

To run this business, you will need to have a deep understanding of the childbirth process and be able to communicate this information to your clients effectively. You may also consider obtaining relevant certifications, such as becoming a certified childbirth educator.

In addition to your knowledge and expertise, you will need strong organizational and communication skills to schedule and teach classes or meet with clients effectively. It may also be helpful to have a background in business or marketing to help promote your services to potential clients.

The benefits of running a childbirth education service include the opportunity to positively impact the lives of expectant parents and their families, as well as the potential for financial success. With the increasing popularity of natural childbirth and a desire for more personalized pregnancy and childbirth experiences, there is a growing demand for these services. Additionally, as a business owner, you will have the flexibility to set your own schedule and determine your own rates.

19. Start a telehealth business

Navigating the healthcare landscape is a challenge, making telehealth a highly appealing proposition. A telehealth business uses digital information and communication technologies to cover long distances and provide health care. It opens a spectrum of opportunities - connecting patients to healthcare services via video chats, forwarding health data to doctors for examination, and even educating healthcare professionals.

Starting a telehealth business could place you at the forefront of an emerging industry. The global pandemic has proven the need for quality remote healthcare, and this trend is unlikely to reverse. By giving patients greater access to healthcare professionals from the comfort of their homes, you're not just building a business, but building a service that can make a significant difference in people's lives.

Before you get started though, understand that this will involve understanding and navigating healthcare regulations, and possibly teaming up with medical professionals to provide services. However, considering the growth potential of telehealth, the venture may very well be worth it.

How much does it cost to start: $4,997 (?)

How long does it take to build: 91 days (?)

20. Start a patient care consulting business

21. start a lactation consulting business.

Lactation consulting is a business that helps new mothers with breastfeeding their infants. As a lactation consultant, you will be responsible for providing education, support, and guidance to mothers struggling with breastfeeding or having questions about the process.

To start a lactation consulting business, you must have a strong background in breastfeeding and lactation. This may include a degree in nursing, midwifery, or a related field and certification as a lactation consultant. In addition to your education and training, you will need to have excellent communication and problem-solving skills and the ability to empathize with your clients.

To run a successful lactation consulting business, you will need to be able to work with clients in a variety of settings, including hospitals, clinics, and private homes. You will also need to be able to adapt your approach to each individual client, as every mother and baby is unique. Additionally, it will be important to stay up-to-date on the latest research and best practices in lactation and maintain strong relationships with other healthcare professionals in your community.

Lactation consulting is a rewarding business that allows you to help new mothers and their babies get off to a healthy start. With the right education, training, and skills, you can succeed in this field and make a real difference in your clients' lives.

22. Become a public speaker

Motivational speakers share powerful messages based on their life experiences. The focus is on helping others gain life's wisdom and become successful.

If you plan to become a motivational public speaker, learn how you can transition your genuine passion to becoming a professional public speaker who inspires others.

Then, start a social media channel and share your videos widely to go viral.

How much you can make: $7,000 — $200,000/month

How much does it cost to start: $3,000 (?)

Founder Dean Bokhari shares how he launched a membership platform focused on self-improvement, generating over $100,000 per month in revenue, attracting customers via high-quality content, guest blogging and Facebook ads, with plans to grow to $1,000,000 per month over the next 3-5 years.

23. Become a mindfulness coach

Mindfulness coaches use various techniques to help clients remain mindful in life, so they can relax and focus. Mindful living has various benefits, including relieving stress, lowering blood pressure, improving sleep, reducing chronic pain, and decreasing anxiety/depression.

To start a mindfulness coaching business, create a website and list the services you intend to offer. Start a blog and advertise your business widely on social media to create awareness.

How much you can make: $2,300 — $35,000/month

Wandering Aunt founder Robin Finney shares her journey of starting a sustainable travel business, including her decision to leave her corporate marketing job of 11 years, using a simple website and free tools like Mailchimp to grow her email list and attract customers, and the importance of investing in a coaching program for support.

24. Start a health blog

A health blog covers ways to live a healthier lifestyle through proper dieting and general information on common health conditions.

To start a health blog, choose a blogging platform that offers customizable templates and pick a reliable hosting platform. Since health is a wide area, you may choose a particular niche or opt to generalize your blog. Then, select a relevant blog name and register the domain.

Finally, brainstorm blog topics, create an editorial calendar, and start writing your first blog. You can earn money through affiliate marketing or promoting your health-focused merchandise or products.

How much you can make: $1,000 — $20,000/month

How long does it take to build: 52 days (?)

Carrie Forrest's food and wellness blog, Clean Eating Kitchen, gets 650,000 page views per month and earns a monthly revenue of $20,000 through ads, sponsored posts, and affiliate income; her success has been tied to her use of SEO and educational background to stand out in an oversaturated niche.

25. Start an alternative health-care center

Alternative healthcare services are the health treatments not typically provided in traditional western medicine that depend on manufactured chemicals and pills to control the disease.

As an alternative healthcare consultant, your role will be to offer clients a path of health and wellness through natural means. Alternative healthcare centers also provide various services and treatments to help customers achieve and maintain a healthy lifestyle through nutrition, exercise, and treatments.

If starting an alternative healthcare service, you can enter into a franchise arrangement or start your alternative healthcare center from scratch. Choose a niche you understand well, and advertise your business.

How much you can make: $20,000/month

How much does it cost to start: $4,000 (?)

Learn how one entrepreneur built a successful CBD business (with over $100,000 in inventory and 60 brands) from scratch, including what worked for them to attract and retain customers, the challenges they faced (including advertising) and advice for getting started in the industry.

26. Sell e-books

An e-book business involves selling digital books online.

To start such a business, you would need to have a website or an online platform like Amazon Kindle Direct Publishing or Smashwords, where you can list and sell your e-books.

To sell e-books, you need to decide on the type of content and set up your listings. This involves creating a cover, writing a description, and selecting categories and keywords.

Promoting your e-books is another important aspect of running an e-book business. You can use social media and online marketing strategies to reach your target audience.

Offering promotions and discounts can also help you encourage sales and attract new customers.

How much you can make: $15,000/month

AllAuthor is a book promotion platform that helps self-published authors to market their books, offering a cost-effective subscription model with free and paid membership options, generating $20,000 in revenue with a retention rate of 80-85% amongst its 13,500 authors from developed countries.

27. Become a massage therapist

Massage is a growing industry, and as such, many business options exist for those who want to enter this field. The most typical form of massage therapist business is an independent operation. This can be either out of one's home or a massage studio rented on an hourly basis.

Building a successful massage therapy business is not as difficult as you might think. Massage therapists offer much-needed services to communities and clientele. If you are looking for a new career or want to increase your income while delivering an important service, then starting a new massage therapist business can be an excellent choice.

Turn your massage therapy practice into a successful business by applying core business skills that lead to success.

How much you can make: $3,500 — $275,000/month

How long does it take to build: 120 days (?)

Professional cuddler, Sam Varnerin, developed her successful one-to-one cuddle service, Snuggle with Sam, as a result of recognising the universal human need for connection and touch, which also led to her opening Sam’s Snuggle School, a course for aspiring professional cuddlers.

28. Start a nutrition guides business

How much you can make: $1,000,000/month

HVMN, co-founded by Michael and Geoffrey, disrupts the market with its ketone-based products, making health benefits accessible beyond fasting and low-carb diets, boasting a $6 million contract with the US Department of Defense and a considerably cheaper price of Ketone-IQ launched in 2022.

29. Start a medical foot care business

30. start a nurse staffing agency.

A massive healthcare worker shortage is dominating headlines. Imagine being at the forefront of a solution by launching a nurse staffing agency. In plain terms, this venture involves recruiting and supplying professional nursing personnel to healthcare institutions in need.

Your role would be the middleman facilitating the connection between establishments and skilled nurses, taking the heavy duty of recruitment off their shoulders. Think of yourself as the vital bridge that marries the demand with the right supply. It's not just about streamlining employment gaps, you'd nurture a diverse workforce where everyone thrives.

By starting this business, you have the opportunity to significantly impact the healthcare landscape, provide viable employment options for nurses, and contribute to the improvement of patient care. And while the road might initially seem challenging, remember this – a well-run nurse staffing agency stands to reap not just financial rewards, but immense community gratitude. It’s an invitation to make a difference.

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How To Write a Nurse Staffing Agency Business Plan + Template

Creating a business plan is essential for any business, but it can be especially helpful for a nurse staffing agency that wants to improve its strategy or raise funding.

A well-crafted business plan not only outlines the vision for your company but also documents a step-by-step roadmap of how you are going to accomplish it. In order to create an effective business plan, you must first understand the components that are essential to its success.

This article provides an overview of the key elements that every nurse staffing agency owner should include in their business plan.

Download the Ultimate Staffing Agency Business Plan Template

What is a Nurse Staffing Agency Business Plan?

A nurse staffing agency business plan is a formal written document that describes your company’s business strategy and its feasibility. It documents the reasons you will be successful, areas of competitive advantage, and information about your team members. Your nurse staffing agency business plan is a key document that will convince investors and lenders (if needed) that you are positioned to become a successful venture.

Why Create a Nurse Staffing Agency Business Plan?

A nurse staffing agency business plan is required for banks and investors. The document is a clear and concise guide of your business idea and the steps you will take to make it profitable.

Entrepreneurs looking to get involved in staffing agencies can also use this as a roadmap when starting their new company or venture, especially if they are inexperienced in starting a business.

Writing an Effective Nurse Staffing Agency Business Plan

The following are the key components of a successful nurse staffing agency business plan:

Executive Summary

The executive summary of a nurse staffing agency business plan is a one- to two-page overview of your entire business plan. It should summarize the main points, which will be presented in full in the rest of your business plan.

• Start with a one-line description of your nurse staffing agency  
• Provide a short summary of the key points in each section of your business plan, which includes information about your company’s management team, industry analysis, competitive analysis, and financial forecast among others.

Company Description

This section should include a brief history of your healthcare staffing agency. Include a short description of how your company started, and provide a timeline of milestones your company has achieved.

If you are just starting your nurse staffing agency , you may not have a long company history. Instead, you can include information about your professional experience in this industry and how and why you conceived your new venture. If you have worked for a similar company before or have been involved in an entrepreneurial venture before starting your nurse staffing firm, mention this.

You will also include information about your chosen nurse staffing agency business model and how, if applicable, it is different from other companies in your industry.

Industry Analysis

The industry or market analysis is an important component of a nurse staffing agency’s business plan. Conduct thorough market research to determine industry trends and document the size of your market. 

Questions to answer include:

• What part of the healthcare industry are you targeting?
• How big is the market?
• What trends are happening in the industry right now (and if applicable, how do these trends support the success of your company)?

You should also include sources for the information you provide, such as published research reports and expert opinions.

Customer Analysis

This section should include a list of your target audience(s) with demographic and psychographic profiles (e.g., age, gender, income level, profession, job titles, interests). You will need to provide a profile of each customer segment separately, including their needs and wants.

For example, a nurse staffing agency business’ customers may include:

• Private practices
• Nursing homes

You can include information about how your customers make the decision to buy from you as well as what keeps them buying from you.

Develop a strategy for targeting those customers who are most likely to buy from you, as well as those that might be influenced to buy your products or nurse staffing services with the right marketing.

Competitive Analysis

The competitive analysis helps you determine how your product or service will be different from competitors, and what your unique selling proposition (USP) might be that will set you apart in this industry.

For each competitor, list their strengths and weaknesses. Next, determine your areas of competitive differentiation and/or advantage; that is, in what ways are you different from and ideally better than your competitors.

Marketing Plan

This part of the business plan is where you determine and document your marketing plan. . Your plan should be clearly laid out, including the following 4 Ps.

• Product/Service : Detail your product/service offerings here. Document their features and benefits.
• Price : Document your pricing strategy here. In addition to stating the prices for your products/services, mention how your pricing compares to your competition.
• Place : Where will your customers find you? What channels of distribution (e.g., partnerships) will you use to reach them if applicable?
• Promotion : How will you reach your target customers? For example, you may use social media, write blog posts, create an email marketing campaign, use pay-per-click advertising, or launch a direct mail campaign. Of course, you may also promote your nurse staffing agency business via word-of-mouth or a referral program.

Operations Plan

This part of your nurse staffing agency business plan should include the following information:

• How will you deliver your product/service to customers? For example, will you do it in person or over the phone only?
• What infrastructure, equipment, and resources are needed to operate successfully? How can you meet those requirements within budget constraints?

The operations plan is where you also need to include your company’s business policies. You will want to establish policies related to everything from customer service to pricing, to the overall brand image you are trying to present.

Finally, and most importantly, in your Operations Plan, you will lay out the milestones your company hopes to achieve within the next five years. Create a chart that shows the key milestone(s) you hope to achieve each quarter for the next four quarters, and then each year for the following four years. Examples of milestones for a nurse staffing agency include reaching $X in sales. Other examples include adding new staff, reaching a certain number of customers, maintaining a retention threshold, or launching a new service.

Management Team

List your team members including their names and titles, as well as their expertise and experience relevant to healthcare staffing. Include brief biography sketches for each team member.

Particularly if you are seeking funding, the goal of this section is to convince investors and lenders that your team has the expertise and experience to execute your plan. If you are missing key team members, document the roles and responsibilities you plan to hire for in the future.

Financial Plan

Here you will include a summary of your complete and detailed financial plan (your full financial projections go in the Appendix). 

This includes the following three financial statements:

Income Statement

Your income statement should include:

• Revenue : how much revenue you generate.
• Cost of Goods Sold : These are your direct costs associated with generating revenue. This includes labor costs, as well as the cost of any equipment and supplies used to deliver the product/service offering.
• Net Income (or loss) : Once expenses and revenue are totaled and deducted from each other, this is the net income or loss

Sample Income Statement for a Startup Nurse Staffing Agency

Balance sheet.

Include a balance sheet that shows your assets, liabilities, and equity. Your balance sheet should include:

• Assets : All of the things you own (including cash).
• Liabilities : This is what you owe against your company’s assets, such as accounts payable or loans.
• Equity : The worth of your business after all liabilities and assets are totaled and deducted from each other.

Sample Balance Sheet for a Startup Nurse Staffing Agency

Cash flow statement.

Include a cash flow statement showing how much cash comes in, how much cash goes out and a net cash flow for each year. The cash flow statement should include:

• investments

Below is a sample of a projected cash flow statement for a startup nurse staffing agency .

Sample Cash Flow Statement for a Startup Nurse Staffing Agency

You will also want to include an appendix section which will include:

• Your complete financial projections
• A complete list of your company’s business policies and procedures related to the rest of the business plan (marketing, operations, etc.)
• Any other documentation which supports what you included in the body of your business plan.

Plan for Success

Writing a good business plan gives you the advantage of being fully prepared to launch and/or grow your nurse staffing agency company. It not only outlines your business vision but also provides a step-by-step process of how you are going to accomplish it.

A well-written business plan is an essential tool for any startup nurse staffing agency. It not only lays out your business vision but also provides a step-by-step process of how you are going to accomplish it. The business plan can help to attract investors.  

Finish Your Nurse Staffing Agency Business Plan in 1 Day!

• Business Type
• Business Plan for Nursing School

Nursing School Small Business Idea and Business Plan

Starting your own small business in the UK isn’t easy but having a properly developed business plan will help you achieve success.

To start a Nursing School business in the UK, take the time and explain the idea via a business plan.

Understanding all of the aspects of the business idea will be the key to getting the Nursing School business running like a well-oiled machine. The business plan you develop will help you organize the elements needed into a strategy that you can actually use to startup, by paving a clear road map as to what you need to follow for the lifespan of your business.

Starting a Nursing School business isn’t easy, but when done right, it can lead to a lot of success.

To help you get started, you can use the free business plan builder tool to develop your own Nursing School business plan.

The business plan template is very easy to use, is interactive and will quickly and easily help you create your business plan just by answering the needed questions about your small business idea.

Create your own Nursing School business plan for free using the Business Plan Builder

The free business plan template builder is divided into a few easy to follow steps.

The free business plan builder template is provided by UKStartups.org to help you develop your own business plan. For step by step guidance, see the 5 steps below.

Once completed, the result will be a clean, professional plan that will help you start your own Nursing School small business in the UK.

When you have completed your Nursing School business plan, the next step will be to find available funding that will help, or to speak with a funding adviser who will assist you each step of the way to securing the needed funds to make your Nursing School business startup.

If you are looking to limit your startup costs when starting up a Nursing School small business in the UK, this free business plan builder tool will be it.

Starting a Nursing School business is only one of the ways others have used this free business plan tool. There are hundreds of different ideas you can start, and if you need guidance, do reach out to a UKStartups expert to get the needed assistance and guidance.

Step 1. Your business information

To develop a proper Nursing School business plan with the free business plan builder template, it is important to answer each of the questions about your business to the best of your abilities.

What is your business? What are the products/services you provide? Who are your customers? What are your goals…etc?

Having a clear explanation will help you create a in-depth business plan that you can actually use to start the Nursing School business and to apply for needed funding to cover your startup costs.

Step 2. Projecting your revenues/income

The Nursing School industry can have great results. Planning and projecting the financial figures to approximate what you will make each year is crucial to building a strong business plan.

What do you think your business will make from each of its products/services? Simply list your products/services, enter the appropriate financial figures (costs and expenses).

If you don’t have the figures, in many cases it is recommended to do a a bit more research on other Nursing School businesses locally and within your own region to get an idea of potential revenue. You can do your best to estimate the figures and growth potential.

If you need assistance in projecting, you can always contact UK Startups funding experts for the help.

Step 3. Your business market

As a Nursing School business, having a clear explanation of the market and industry that you are in will help you plan for the figure and will ensure you can take the business to the next level.

Explain your location of business, share specifics about your customers, showcase your competition and explain the advantages you have over your competition.

Step 4. The future plan

Starting your own Nursing School business and getting it off the ground is important to you.

No matter if you’re planning on applying for government funding for your Nursing School business or not, it is important to plan out the future and provide an explanation of how you will grow the business. This means explaining your marketing plan, your sales strategy and clearly outlining a growth plan for the next few years.

Be sure to break this down step by step to show how you intend on making sure your Nursing School business can grow each year.

Keep in mind that often business plans are focused on key people. Be sure to discuss yourself, your role and any other key figures in the business as well.

Step 5. The financials

In the end, it all comes down to the financials. If you are seeking funding, or not – the business plan you develop needs to have clearly defined financials or projections. The business plan builder tool makes it easy to develop your financial charts by simply entering your expected revenues per month and year. If you don’t have the figures as it’s a new business be sure to project the figures based on your expectations. If you need help with this, ask the UK Startups experts .

A clear breakdown of your funding needs is also recommended in case you are seeking funding and this free business plan template will help you with exactly that. When developing your Nursing School business plan using this free template, the above 5 steps are recommended in order to succeed. While there are other key points that will assist you in starting your business, finding funding...etc, the free template will help put you on the right path

Be sure to request a professional to review your business plan , to answer any questions you may have and to help you with the funding search once you’ve done the initial free template. You can request this directly via UKStartups.org and through the Small Business Startup Platform as a member.

If starting a Nursing School business is just one of your ideas, perhaps considering other options, here are some popular small business’s others have chosen to startup

• Personal Trainer
• Fertility Clinic
• Sheet Music Store
• Patio Enclosure Supplier

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How to Start a CNA School

By: Author Tony Martins Ajaero

Home » Business ideas » Education Industry » CNA School

Do you want to start a CNA school? If YES, here is a complete guide to starting a CNA school business with NO money and no experience .

Nurses can’t handle all the demands of their industry, hence the need for trained professionals to assist nurses so that they can be effective while carrying out their duties. A Certified Nursing Assistant is a member of the healthcare industry and their responsibility is to carry out healthcare jobs as assigned by the trained nurse they are working with.

Such jobs could be bathing a newborn baby, feeding, dressing, helping nurses to hold patients when the need arises, helping nurses and even doctors to obtain and organize all they would need to treat a patient et al.

Certified Nursing Assistant positions are basically occupied by people who want to work as Registered Nurses but haven’t been able to secure admission; but they want to gather all the necessary experience while trying to pass the required exams before they are granted admission to Nursing Schools and even Medical Colleges, hence the need for certified nursing assistant school.

Just like most business, the trade and technical school industry that certified nursing assistant school is part of is open to as many people that are interested in the industry as long as you have what it takes to run an accredited certified nursing assistant school.

If you have decided to start a certified nursing assistant school, then you must make sure that you carry out thorough feasibility studies and market survey. This will enable you to properly locate the school in a community or city with the right demography; a location that can readily accept your services.

So, if you are interested in this line of business, then with proper planning, you can easily establish your own CNA School and you can be rest assured to have enough students trooping in to enroll especially if the school is close to an educational hub or any place where health services thrive.

Steps to Starting a CNA School

1. understand the industry.

Certified nursing assistant schools fall under the trade and technical schools industry and the industry comprises of schools that offer vocational and technical training in a wide range of technical subjects and trades. The training offered by trade and technical schools often leads to job-specific certification.

CNA or a “Certified nursing assistant” commonly known as nurses’ aides or a patient care technician or a home health aide worker, works as a link between the doctor or a medical practitioner and a registered nurse. They work under a nurse or a licensed healthcare provider.

They provide services to patients and are responsible for basic care services like bathing the patient, moving and lifting the patient and also taking readings of vital signs like temperature, blood pressure and pulse rate.

If you are a keen follower of the Trade and Technical Schools industry in the united states, you will agree that the industry has experienced fluctuations over the last five years due to the recession and stagnant growth in federal funding for such schools.

High unemployment has caused individuals to seek out further education, while employers are increasing their training requirements to remain competitive. Going forward, decreasing unemployment rates combined with the increasing tuition of four-year colleges, will both boost enrollment in vocational training.

The Trade and Technical Schools industry is indeed a large industry and pretty much active in countries such as United States of America, United Kingdom, Germany, France, Italy, Holland, Switzerland, Australia and Canada et al.

Statistics has it that in the United States of America alone, there are about 8,876 registered and licensed (accredited) trade and technical schools (certified nursing assistant school inclusive) scattered all across the United States responsible for employing about 127,260 people and the industry rakes in a whooping sum of $13 billion annually.

The industry grew at -1.1 percent annual growth within 2011 and 2016. It is important to state that there are no establishments in this industry that has a lion market share.

A recent report released by IBISWorld shows that the Trade and Technical Schools industry operates in a countercyclical manner. The report shows that the industry revenue grew significantly as a result slow economic growth over the five years to 2016, but has suffered subsequently.

Sluggish economic activity helped the industry to grow as the unemployed sought professional training to improve their job prospects.

As national unemployment has decreased in recent years, however, so has industry revenue. The report further stated that in recent years, the restructuring of the US economy has accelerated. Service industry professions are in higher demand than ever, while growth in manufacturing continues to fail to impress. As a result, individuals displaced by major economic change are still retooling their skill set.

Due to the fact that it can be stressful to get government accreditation for a standard certified nursing assistant school in the United States, it will be safe to say the industry is under saturated.

As a matter of fact, in most countries of the world and even in the United States of America a host of colleges and schools have come up with training programs to get a CNA certification. In recent time in America, almost every state is having training facilities for nursing assistants.

Over and above, starting a certified nursing assistant school requires professionalism and a good grasp of the nursing trade and the overall trade and technical school industry. Besides, you would need to get the required certifications and license (accreditation) and also meet the standard for such business before you can be allowed to start a standard certified nursing assistant school in the United States.

One good thing about certified nursing assistant school is that there is an available market for their services simply because there are loads of people out there who want to work as Registered Nurses and haven’t been able to secure admission but want to gather all the necessary experience while trying to pass the required exams before they are granted admission to Nursing Schools and even Medical Colleges.

2. Conduct Market Research and Feasibility Studies

• Demographics and Psychographics

The demographic and psychographics composition of those who require the services of a certified nursing assistant school are people who want to work as Registered Nurses and haven’t been able to secure admission but want to gather all the necessary experience while trying to pass the required exams before they are granted admission to Nursing Schools and even Medical Colleges.

So, if you are looking towards defining the demographics for your certified nursing school, then you should target high school leavers.

3. Decide Which Niche to Concentrate On

There is no niche area as it relates to certified nursing assistant school. Every player in this industry are involved in training and preparing students whose aim are to become certified nursing assistants and to work in the health sector (hospitals and nursing homes et al).

On the other hand, some certified nursing assistant schools may decide to major in online training, while some can successfully combine both online training and class training. It is important to state that the certified nursing assistant school is a niche area under the trade and technical schools industry.

The Level of Competition in the Industry

No matter the line of business you decide to pitch your tent, you are still going to compete with others who are into same area of business and certified nursing assistant school is not an exemption. The level of competition in the certified nursing assistant school line of business depends largely on the location of the school and how big and organized your certified nursing assistant school is.

The truth is that no matter the level of competition in an industry, if you have done your due diligence and you brand and promote your products or services properly, you will always make headway in the industry. Just ensure you have what it takes to properly train certified nursing assistants that will go ahead to excel in their profession and you know how to reach out to your target market.

4. Know Your Major Competitors in the Industry

In every industry, there are always brands that perform better or are better regarded by customers and the general public than others. Some of these brands are those that have been in the industry for a long while and so are known for that, while others are best known for how they conduct their businesses and the results they have achieved over the years.

These are some of the leading certified nursing assistant schools and universities that offer CNA courses in the United States of America and also in the globe;

• University of Washington
• University of California
• University of Pennsylvania
• John Hopkins University
• University of Michigan
• University of North Carolina
• Oregon Health and Science University
• University of Illinois
• University of Maryland
• University of Pittsburgh
• Southwestern College Certified Nursing Assistant School
• MiraCosta College Certified Nursing Assistant School
• San Diego Continuing Education Certified Nursing Assistant School
• Akron School of Practical Nursing
• Arapahoe Community College
• Fort Myers Institute of Technology
• New Mexico State University–Dona Ana
• South Texas College
• Eastern Florida State College
• American Red Cross

Economic Analysis

When it comes to starting a certified nursing assistant school, you just have to get your feasibility studies and market research right before venturing into the business.

It is good to mention that starting a standard certified nursing assistant school is not for rookies; it is for professionals who have successfully gathered the required nursing and public health experience and expertise to train aspiring certified nursing aid workers.

Starting this kind of business definitely entails that you acquire the required degree and profession certifications, government approval/accreditation and also build good working relationship with stakeholders in the industry. If you are already a major player in the trade and technical schools cum education industry before venturing out to start your own certified nursing assistant school, this might not be an issue.

Depending on the scale at which you want to start from, you might require as much as multiple thousands of dollars to strike this off and at the same time you might need far less than that if you choose to start the school on a small scale.

You will be expected to hire the services of experts that will help you with comprehensive economic and cost analysis and the profitability of businesses within the location that you intend launching the business. If you get your economic and cost analysis right before launching the business, you may not have to stay the long before you break even.

5. Decide Whether to Buy a Franchise or Start from Scratch

When it comes to starting a business of this nature, it will pay you to buy the franchise of a successful and well – established certified nursing assistant school as against starting from the scratch. Even though it is relatively expensive buying the franchise of an established and accredited certified nursing assistant school, but it will definitely pay you in the long run.

But if you truly want to build your own brand after you must have proved your worth in the trade and technical schools industry and the health industry, then you might just want to start your own certified nursing assistant school from the scratch.

The truth is that it will pay you in the long run to start your certified nursing assistant school from the scratch. Starting from the scratch will afford you the opportunity to conduct thorough market survey and feasibility studies before choosing a location to launch the business.

Please note that most of the big and successful certified nursing assistant schools around started from the scratch and they were able to build a solid business brand.

6. Know the Possible Threats and Challenges You Will Face

If you decide to start your own certified nursing assistant school today, one of the major challenges you are likely going to face is the presence of well-established certified nursing assistant schools and also well-established universities who are offering same certified nursing assistant program. The only way to avoid this challenge is to create your own market.

Some other threats that you are likely going to face as a certified nursing assistant school operating in the United States are unfavorable government policies , the arrival of a competitor within your location of operations and global economic downturn which may affect the business.

There is hardly anything you can do as regards these threats other than to be optimistic that things will continue to work for your good.

7. Choose the Most Suitable Legal Entity (LLC, C Corp, S Corp)

When considering starting a certified nursing assistant school, the legal entity you choose will go a long way to determine how big the business can grow; some certified nursing assistant schools design their school for regional/community market, some for national market, while others for international market via franchising and online tutorial.

Generally, you have the option of either choosing a general partnership, or limited liability Company which is commonly called an LLC for a business such as a certified nursing assistant school.

If your intention is to grow the business and have students both corporate and individual from all across the United States of America and other countries of the world, then choosing general partnership is not an option for you. Limited Liability Company, LLC will cut it for you.

Setting up an LLC protects you from personal liability. If anything goes wrong in the business, it is only the money that you invested into the limited liability company that will be at risk. It is not so for general partnerships. Limited liability companies are simpler and more flexible to operate and you don’t need a board of directors, shareholders meetings and other managerial formalities.

These are some of the factors you should consider before choosing a legal entity for your certified nursing assistant school; limitation of personal liability, ease of transferability, admission of new owners, investors’ expectation and of course taxes.

You can start this type of business as limited liability company (LLC) and in future convert it to a ‘C’ corporation or an ‘S’ corporation especially when you have the plans of going public.

8. Choose a Catchy Business Name

Generally, when it comes to choosing a name for your business, it is expected that you should be creative because whatever name you choose for the business will go a long way to create a perception of what the business represents. Usually it is the norm for people to follow the trend in the industry they intend operating from when naming their business.

If you are considering starting your own certified nursing assistant school, here are some catchy names that you can choose from;

• Salem Certified Nursing Assistant College
• Northwest Certified Nursing Assistant School
• Kingston Certified Nursing Assistant College
• Eastern Regional Certified Nursing Assistant School
• Grace Ville Certified Nursing Assistant School
• Temple Certified Nursing Assistant School
• Cross-County Certified Nursing Assistant School
• Theme Valley Certified Nursing Assistant School
• Sarah Moore Certified Nursing Assistant School
• Maria Winston Certified Nursing Assistant School

9. Discuss with an Agent to Know the Best Insurance Policies for You

In the United States of America and in most countries of the world, you can’t operate a business without having some of the basic insurance policy covers that are required by the industry you want to operate from. So, it is imperative to create a budget for insurance policy covers and perhaps consult an insurance broker to guide you in choosing the best and most appropriate insurance policies for your certified nursing assistant school.

Here are some of the basic insurance policy covers that you should consider purchasing if you want to start your own certified nursing assistant school in the United States of America;

• General insurance
• Risk Insurance
• Financial reinsurance
• Health insurance
• Liability insurance
• Workers Compensation
• Overhead expense disability insurance
• Business owner’s policy group insurance
• Payment protection insurance

10. Protect your Intellectual Property With Trademark, Copyrights, Patents

If you are considering starting your own certified nursing assistant school, usually you are required to file for intellectual property protection/trademark.

This is so because the nature of the business makes it possible for you to challenge organizations and individuals in court for illegally making use of your company’s intellectual properties. So also, if you want to protect your company’s logo and other documents or software that are unique to you or even jingles and media production concepts, then you can go ahead to file for intellectual property protection.

If you want to register your trademark, you are expected to begin the process by filing an application with the USPTO. The final approval of your trademark is subjected to the review of attorneys as required by USPTO.

11. Get the Necessary Professional Certification

Aside from the results you produce as it relates to training your students to become certified nursing assistants, professional certification is one of the main reasons why most certified nursing assistant schools stand out. If you want to make an impact in the trade and technical schools industry, you should work towards acquiring all the needed certifications in your area of specialization.

Certification validates your competency and shows that you are highly skilled, committed to your career and up-to-date in this competitive market. These are some of the certifications you can work towards achieving if you want to run your own certified nursing assistant school;

• Registered Nurse (RN)
• Certified Education / Trade Instructor
• Degree in Public Health and Nursing Related Courses

Please note that you cannot successfully run a certified nursing assistant school in the United States and in most countries of the world without acquiring professional certifications and business license (accreditation from regulating bodies) even if you have adequate experience cum background in the trade and technical schools industry cum health sector.

12. Get the Necessary Legal Documents You Need to Operate

The essence of having the necessary documentation in place before launching a business in the United States of America cannot be overemphasized especially a business such as certified nursing assistant school. It is a fact that you cannot run any business in the United States without the proper documentations.

These are some of the basic legal documents that you are expected to have in place if you want to legally run your own certified nursing assistant school in the United States of America;

• Certificate of Incorporation
• Federal Tax Payer’s ID
• State Permit
• Accreditation Letter
• Business License and Certification
• Business Plan
• Education/Training Curriculum
• Non – disclosure Agreement
• Employment Agreement (offer letters)
• Operating Agreement for LLCs
• Insurance Policy
• Consulting contract documents
• Online Terms of Use
• Online Privacy Policy Document
• Apostille (for those who intend operating beyond the United States of America)
• Company Bylaws
• Memorandum of Understanding (MoU)

13. Raise the Needed Startup Capital

Starting a certified nursing assistant school is indeed an expensive venture and it is not a business for entrepreneurs who are just starting out with little startup capital.

Securing a standard school facility in a good business district, equipping the school with the needed medical training instruments, equipment and tools, and paying your employees are part of what will consume a large chunk of your startup capital.

When it comes to financing a business, one of the major factors that you should consider is to write a good business plan . If you have a good and workable business plan document in place, you may not have to labor yourself before convincing your bank, investors and your friends to invest in your business or to partner with you.

Here are some of the options you can explore when sourcing for startup capital for your certified nursing assistant school;

• Raising money from personal savings and sale of personal stocks and properties
• Raising money from investors and business partners
• Sell of shares to interested investors
• Applying for loan from your bank/banks
• Pitching your business idea and applying for business grants and seed funding from donor organizations and angel investors
• Source for soft loans from your family members and friends

14. Choose a Suitable Location for your Business

Certified nursing assistant school and most training and educational based type of businesses require that you see physically with your clients (students) hence it must be located in good location; a location that is prone to both human and vehicular traffic and a location that is at the epicenter of an educational or health environment if indeed you want to enroll loads of students in your certified nursing assistant school and maximize profits from the business.

The fact that you can operate your certified nursing assistant school from any part of the world does not mean that location has little influence on the success of a certified nursing assistant school.

If you have taken your time to study the trade and technical schools industry, you will realize that certified nursing assistant school and related skill acquisition centers are willing to pay expensive rents in order to stay in a busy educational district; a place where there are loads of students.

These are some of the key factors that you should consider before choosing a location for your certified nursing assistant school;

• The demography of the location
• The demand for certified nursing assistant training in the location
• The purchasing power of the residents of the location
• Accessibility of the location
• The number of certified nursing assistant school and universities that offer certified nursing assistant training in the location
• The local laws and regulations in the community/state
• Traffic, parking and security et al

15. Hire Employees for your Technical and Manpower Needs

On the average, there are no special technologies or equipment needed to run a certified nursing assistant school except for the needed equipment and technology the students will need for practical sessions. In essence a certified nursing assistant school needs medical equipment , machine, tools and instrument.

You will definitely need computers/laptops, internet facility, telephone, fax machine and office furniture (chairs, tables, and shelves). These medical machines, equipment, tools and instrument can be purchased as fairly used especially if you have limited finance to meet your budget.

When it comes to choosing between renting and leasing a facility for a certified nursing assistant school, the size of the certified nursing assistant school you want to build, and your entire budget for the certified nursing assistant school should influence your choice.

If you have enough capital to run a standard certified nursing assistant school that can accommodate a large number of students per time, then you should consider the option of leasing a facility for your certified nursing assistant school. As regards the number of employees that you are expected to kick start the business with, you would need to consider your finance before making the decision.

Averagely, you would need a Chief Executive Officer/Principal Partner, School Administrator, Registered Nurses and Health Workers (Teachers / Instructors), Business Developer, Accountant (Bursar), Customer Service Executive/Front Desk Officer.

Over and above, you would need a minimum of 10 to 15 key staff to effectively run a medium scale but standard certified nursing assistant school. Please note that there will be times when you are expected to go out of your way to hire experts to help you handle some practical sessions.

If you are just starting out, you may not have the financial capacity or required business structure to retain all the professionals that are expected to work with you.

The Service Delivery Process of the Business

Certified nursing assistant and vocational schools are established with the aim of training students to become certified nursing assistants. In essence, a student is expected to enroll in a certified nursing assistant school if they meet his or her expected standard and if it is affordable.

It is important to state that a certified nursing assistant school will work with an established curriculum for certified nursing assistant schools.

16. Write a Marketing Plan Packed with ideas & Strategies

As a certified nursing assistant school, you would have to prove your worth over and over again before attracting students to enroll in your certified nursing assistant school. So, if you have plans to start your own certified nursing assistant school, it will pay you to first build a successful career in the health, and trade and technical schools industry.

People and organizations will only enroll in your school or hire your services if they know that they are going to get the required skills and certifications they want to get. So, when you are drafting your marketing plans and strategies for your certified nursing assistant school, make sure that you create a compelling personal and school profile.

Aside from your qualifications and experience, it is important to clearly state in practical terms what you have been able to achieve in time past as it relates to health industry and the trade and technical schools industry and the organizations you have trained with.

This will help boost your chances in the market place when sourcing for students and corporate clients. Here are some of the platforms you can utilize to market your certified nursing assistant school;

• Introduce your certified nursing assistant school by sending introductory letters alongside your brochure to all the high schools, high school leavers, churches and other religious centers, youth organization, and households within and outside the city where your certified nursing assistant school is located in
• Advertise your certified nursing assistant school in relevant magazines, radio and TV stations (make yourself available for nursing assistant related talk shows and interactive sessions on TV and Radio)
• List your certified nursing assistant school on local directories/yellow pages
• Attend international nursing and public health education expos, seminars, and business fairs
• Create different packages for different category of students and clients in order to work with their budget
• Leverage on the internet to promote your certified nursing assistant school
• Join local chambers of commerce and industries around you with the main aim of networking and marketing your certified nursing assistant school; you are likely going to get referrals from such networks.
• Engage the services of marketing executives and business developers to carry out direct marketing

17. Work Out a Reasonable Pricing for your Services & Products

One key factor that will help you offer your certified nursing assistant school services at a price that is highly attractive is to ensure that you source your startup capital from sources that won’t put pressure on you. So also, it is important that you purchase your medical training equipment, tools, instruments and materials directly from the manufacturers or from wholesale distributors.

If need be, you can purchase these medical equipment, tools, machines and instruments from the fairly used market. It will still save you some bucks.

Another strategy that will help you offer your certified nursing assistant school training at the right price is to ensure that you cut operational cost to the barest minimum, and channel your efforts towards marketing and promoting your brand name.

Asides from the fact that this strategy will help you save cost, it will also help you get the right pricing for your products and services.

18. Develop Strategies to Boost Brand Awareness and Create a Corporate Identity

If your intention of starting a certified nursing assistant school is to grow the school beyond the city where you are going to be operating from to become a national and international brand, then you must be ready to spend money on promotion and advertisement of your brand.

In promoting your brand and corporate identity, you should leverage on both the print and electronic media and also social media (the internet). As a matter of fact, it is cost effective to use social media platforms to promote your brand, besides it is pretty much effective and wide reaching.

Below are the platforms you can leverage on to boost your brand and to promote and advertise your certified nursing assistant school;

• Place adverts on educational and health related magazines and newspapers, radio and TV stations
• Encourage the use of word of mouth publicity from your loyal customers
• Leverage on the internet and social media platforms like; YouTube, Instagram, Facebook, Twitter, LinkedIn, Snapchat, Badoo, Google+ and other platforms to promote your certified nursing assistant school
• Ensure that we position your banners and billboards in strategic positions all around your city
• Distribute your fliers and handbills in target areas in and around our neighborhood
• Contact corporate organizations, high school leavers, churches and other religious centers, youth clubs, schools, and households within and outside the city you are operating in who have the capacity to pay for your services by calling them up and informing them of your certified nursing assistant school
• Advertise your certified nursing assistant school in your official website and employ strategies that will help you pull traffic to the site
• Brand all your official cars and ensure that all your staff members and management staff wears your branded shirt or cap at regular intervals.

Related Posts:

• CNA School Business Plan [Sample Template]
• How Much Do CNA Schools Make Yearly? [Profit Margin]
• How Much Does It Cost to Open a CNA School?
• 6 Best Grants for Opening a CNA School
• Can a LPN Open a CNA School?

Certified Nurse Assistant Preparatory School: Business Plan

School objectives and rationale.

The opening of CNA Preparatory School is supported by the necessity to effectively prepare applicants for state examination that has to be passed in order to obtain the license of the Certified Nurse Assistant. The major objectives of the school include:

• to give students the idea of health care field occupied by nursing assistants;
• to introduce basic competencies that are required to obtain the license;
• to provide students with specific knowledge in narrow areas of application for them to become specialized professionals;
• to give students guidelines that would be necessary to align with national and state laws for getting access to the nursing assistant positions in health care institutions;
• to ensure the opportunity to continue education and acquire new knowledge and skills after completing the initially required program.

School Mission

The mission of the CNA school is to provide educational opportunities that are focused on both theoretical knowledge and practical skills that would give students the notion of their duties and responsibilities to provide high-quality health care.

The school recognizes the importance of proper preparation that develops not only professional but also personal qualities such as self-confidence, dignity, ethical standards, etc. Thus, the mission of the school also includes individual development.

The Keys to Success of the School

While searching for the best possible variant of a CNA school, future students may encounter a lot of various options as a huge number of colleges and universities offer nursing preparatory courses. The following factors should serve as keys to the popularity and success of the school I am going to open:

• the school will be certified by the state and offer its students certified curriculum answering all the standards;
• it will provide clear and comprehensive programs without attempting to confuse students with a huge number of different titles for a nursing assistant that mean one and the same thing; the emphasis will be put on quality, not on the seeming variety;
• the school will ensure the opportunity to learn and work under the supervision of a registered nurse or a doctor;
• it will give students a chance to obtain practical experience through helping patients in various settings including hospitals, nursing homes, day healthcare institutions, and even at their homes;
• the CNA school will encourage research projects that will be aimed to track the dynamics of the patient’s condition and deduce theoretical implications of the changes that take place;
• the school will not only teach students to provide care and supervise treatment but will also give them practical skills that are contiguous with their direct responsibilities (e.g., assisting patients in bathing, toiletry, making their beds, tiding their places, putting on and taking off their clothes, etc.)
• theoretical classes will interchange with practical tasks for students to be able to establish connections between practice and theory;
• classroom instructions provided by the school will include not only an introductory course to healthcare but also information on psychology, patient safety, nutrition, readmission, risk groups, intensive treatments, etc.;
• the school will give students an opportunity to have the latest immunization in the process of a physical examination that will have to undergo;
• the tuition that the school is going to charge will also cover additional accreditations courses so that students will not have to pay extra for them;
• the duration of the preparatory program will be flexible (from four up to eighteen weeks according to the individual needs), which means that students will be able to regulate the duration of their practice in clinical settings;
• all the students will be prepared to pass the required state examination;
• online training will be offered to those who cannot afford the tuition or cannot be present in person.

Target Market and Segmentation

The target market of the school will include women aged between 25 and 55, possessing a high school diploma. The school will be situated in Florida, which means that the population will be able to pay fees set by the school for the quality of the education. Moreover, the area is characterized by the increasing number of individuals who are looking for the position of nurses, which creates the demand for education.

The market is going to be segmented:

• geographically;
• by education (no high school diploma, GED certificate, high school diploma, etc.);
• psychologically.

Industry Trends and Competition

There is a growing demand for higher education in the region; however, most schools do not specialize in nursing training and offer a number of different courses in lots of areas.

It means that most students will be eager to join the school as it will give them a chance to become CNA in the short term. There will be very little competition because of the narrow specialization of the school.

Competitive Pricing of the Program

The pricing of the program will be identified by the costs of its promotion and the profit that is expected. In order to allow the school to stay competitive, the price of the course will include not only preparation but also two attempts of the examination.

This way, students will have more trust in the program because of the extra chance to pass the accreditation and will have to pay less for the course as the total sum will cover the cost of the examination.

Advertising Strategy and Methods of the School

To win the target audience, the school will invest in advertising via social networks and influential search engines such as Google. Moreover, placing an advertisement in local newspapers may also be applicable to the situation.

A campaign will be launched to visit schools and encourage high school students to join the profession. Therefore, the methods will include both direct and indirect contact with the target audience.

Strengths, Weaknesses, Opportunities, and Threats

The price of the course will cover all the required expenses, which means that the students will not have to pay extra. This approach will simplify the process.

However, this strength can be undermined because of the flexible curriculum as most schools adhere to the fixed period of training (app. 3-4 weeks), which allows them to have a bigger number of students.

If the school is successful, there is an opportunity to open several others in the neighboring regions for students to be able to choose the most comfortable location. The venture may be threatened by the decline in the popularity of the profession as well as by the absence of the required number of educational specialists.

Competitive Edge and Marketing Strategy

The competitiveness of the course will be maintained by the quality of the education that it is going to ensure. Moreover, the program will be taught in a considerably different manner as compared to other CNA schools since it is going to be individualized.

The payment plan will also provide a competitive advantage. The marketing strategy will be aimed at and informing potential students why the conditions and pricing are much more profitable than those proposed by other institutions. The emphasis will be made on flexibility, advanced technology, qualified educators, and the opportunity to study online.

Enrollment Strategy and Forecasts

The enrollment strategy will depend on demand. If the forecasted number of students will be exceeded, it will be necessary to introduce competition in the form of preliminary tests. Another option is to create a waiting list for those whose preparation is not so urgent. However, with the opening of other schools, the problem is likely to be resolved for good.

Milestones, Accreditation, and Program Approval

Milestones are going to mark specific points of the project timeline. The first significant milestone will be the state exam after the preparation. Another one will come with the results of the second try when the mistakes of the previous course are taken into consideration.

The school will seek state accreditation and approval of the curriculum in order to ensure the quality of the preparation. For this purpose, the state committee will be invited to assess the correspondence of the institution to the national standards.

The educators for the school will be selected among the nurses and nurse educators that have already had the experience in preparation of students for the state exam for them to know the peculiarities of the procedure.

Breakeven Analysis and Revenue

According to the preliminary estimations, the business will be able to cover all the expenses in about two years as the startup costs for educators’ salaries, technology, and program development will have been covered by this moment. The revenue is going to be small in the next 3-5 years but is expected to grow.

Emergency Cases or Debt

In case of emergency or bad debt, the school will be able to continue its operations online until the debt is paid or the normal functioning is restored.

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