self serve car wash business plan

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Self Service Car Wash Business Plan Template

Feb.11, 2022

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Table of Content

Self-service car wash business plan for starting your own business

A self-service car wash business runs itself with minimal resources. You set up the bay and car wash machines, while car owners pay to use the machine. It is a good source of passive income; that is a means of income where you can be away and still make money. If you plan to set up a business in this industry, you need to have a comprehensive business plan for a self service car wash that helps develop strategies to establish a startup. 

Given the dynamics of a self-service car wash business, it requires an operational strategy business plan . If you are unclear about how to start a car washing business, you can refer to this business plan devised for Auto Paradise. Auto Paradise got this business plan for cleaning services written by a business consultancy firm.

Executive Summary

2.1 the business.

Mr. Jackson owns Auto Paradise, which offers a self-service car wash facility in New Jersey. Auto Paradise is a dynamic car wash self service company that requires $934,100 to establish a four-bay self-serve car wash to provide exceptional car care services to the members of the New Jersey community.  Q uality services that exceed expectations will establish Auto Paradise as the premiere car wash service in New Jersey, New York.

2.2 Management of self-service car wash business

In your self-service car wash business plan, you should evaluate the technical, financial, and human resources you have at your disposal. And then construct a way to utilize and manage these resources in the best way possible.

A self-service car wash business model would be somewhat similar to a business plan for real estate . However, for specific guidance, you should analyze a business plan for a pressure washing . You can also go through the blogs on do it your self car wash tips, to learn how the operations can be effectively managed.

2.3 Customers of self-service car wash business

The primary customer groups of self-service car wash centers are defined as the following:

• College Students
• Senior Citizens
• Working Professionals
• Tourists 

2.4 Business Target

Our target is to become the best car wash service in town. Auto Paradise plans on using topnotch car wash equipment self service for environment-friendly and technologically advanced operations. Our financial targets to meet for the first three years of our launch are demonstrated below:

Company Summary

3.1 company owner.

Mr. Jackson will be the owner of Auto Paradise. Mr. Jackson has strong leadership and organizational skills that he acquired while working in the automobile industry for the last seven years. 

3.2 Why the self-service car wash business is being started

Mr. Jackson plans on using innovative means of providing car wash services that are time-saving and cost-minimizing. Due to his exclusive ideas, he decided to step into this venture.

3.3 How the self-service car wash business will be started

This self service car wash business plan will help you out if you are thinking of building a self service car wash center like Mr. Jackson. Unlike a business plan for janitorial services , a business plan for a self-service car wash is complex. You can only make an accurate plan if you follow the proper stepwise procedure.

Step1: Plan Everything

The first step before starting a business is to develop a business plan. Auto Paradise used a comprehensive window cleaning business plan to outline its business strategy. You must plan everything ahead of time with proper contingency plans, as it helps organize resources in the longer run. 

Step2: Define the Brand

The next step is to be recognized by defining your business’s services and values. During this time, you will have to develop and brand your policies so that your customers can identify your unique selling point and choose you over your competitors. You can define and position your brand in the market through various marketing strategies. 

Step3: Establish Your Corporate Office 

Auto Paradise’s corporate office is based in New York, whereas the self serve car wash franchise is based in New Jersey. This is because Mr. Jackson and the senior management officials reside in New York.

Step4: Establish a Web Presence

Since digitalization and online marketing are integral to a business’s success, your self-service car wash business must have a web presence. Through it, you can let your customers look at the services offered by you and schedule their car washes. Furthermore, the website should contain a manual on how to use a self serve car wash so that the customers who are using the self-service for the first time are assisted.

Step5: Promote and Market

The last step is developing and executing a marketing plan to promote your services. Efficient marketing and promotion can help you position your business in a better position in the marketplace.

Services of self-service car wash business

Before starting a self service car wash, you must decide what services you want to offer. Auto Paradise will establish itself as the premier car wash facility in New Jersey by providing quality service for a competitive price. Deciding on the services earlier helps to focus the staff and resources. As per our self serve car wash business plan , we will offer the following services:

• Laser “touch-free and spot-free”

It uses laser-guided technology to lift away dirt, grime, dust, muck, and mud to revamp your car’s appearance to what it once was.

• Four “self-serve” bays

Auto Paradise will have fully functional bays with facilities such as wheel & tire cleaner, foam brushes, and spot-free rinses. These functions offer the best experience to new users of the car wash as well as regulars.

• Car wash vending services

Car wash manufacturers notice an increase in earnings when you provide a fully stocked vending machine with a wide range of products, such as wipes, little tree air fresheners, and glass cleaners. Therefore, we will provide this service as well.

• Vacuuming and disinfection of cars

Be it a central system or canister style, vacuums are an integral component of a professional carwash . It helps deep clean the car and disinfect it simultaneously.

The costs for setting up a self-service car wash are similar to that of a business plan for a roofing .

If you are thinking of how to open a self serve car wash, this business plan can provide you with thorough guidance.

Marketing Analysis of self-service car wash business

You must have an in-depth knowledge of your target market before opening a self serve car wash . The ideal way of knowing your customers and competitors is to do the market analysis in your business plan for a car wash business.

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If you don’t know how to start a self service car wash business , you can take help from this car wash self-service business plan written for Auto Paradise.

5.1 Market Trends

Small-scale, self-service car washes have been noted to average just over $40,000 per year in profit. On their part, more extensive luxury car washes are known to generate more than $500,000 per year. According to the U.S. Census Bureau, it reports that consumers spend an estimated $5.8 billion at car wash businesses annually. All these stats show that the business is promising to step in.

5.2 Marketing Segmentation

As per this business plan for Auto Paradise, self service car wash manufacturers will be targeting the following customer groups:

Business plan for investors

5.2.1 college students.

Due to Auto Paradise being the best self wash car wash in town , and that too at low prices, college students will be the most recurring customers of Auto Paradise.

5.2.2 Senior Citizens

Since automated car washes are complicated for senior citizens in the vicinity, Auto Paradise offers easy-to-use self-service car wash services. This will make them regulars at the shop.

5.2.3 Working professionals

Due to hectic work schedules, professional employees are expected to visit Auto Paradise over the weekends to get their cars washed. That’s why they will be the third target group of customers for the car wash.

5.2.4 Tourists

Domestic and foreign tourists exploring New Jersey on the road will stop by Auto Paradise to wash their cars before hitting the roads again. 

5.3 Business Target

• Have a market share of 30% in New Jersey within the first three years of operations.
• Have average monthly sales worth $28,000.
• Provide initial investors a 33% distribution each of the first three years to recover the initial investment.
• Open a second franchise within one year after the inauguration of the first one .

5.4 Product Pricing

Given that the industry is quite competitive, the initial pricing strategy would be predatory.

Marketing Strategy of self-service car wash business

To become prominent amidst competition, you need to develop an interesting, unique selling point. Moreover, you also need to develop a strong marketing strategy so that more and more people recognize you. You can learn a lot from this marketing plan car wash designed for Auto Paradise.

Following strategies can be used to kick start your self serve hand car wash business:

6.1 Competitive Analysis

• We have excellent customer care service. We will record customers’ feedback to improve their services every time they hire us.
• Our customers would be able to schedule their car wash online through our website.
• Newer self service car wash systems help reduce water wastage.
• Discounts will be offered to new customers, which will help acquire a more significant market share.

6.2 Sales Strategy

• We will advertise our services through Google Local ads service and social media.
• We will make our car wash facility visible on Google Maps.
• We will use Email Marketing for greater reach.
• Introductory packages and incentives will be provided to new customers.

6.3 Sales Monthly

6.4 sales yearly, 6.5 sales forecast, personnel plan of self-service car wash business.

To run your self-service car wash business, you would require professionals with technological expertise and management skills. While setting up the business, you should make a list of required employees along with average salaries. It will also help you in evaluating cost of self service car wash startup.

7.1 Company Staff

Auto Paradise’ self service car wash business will hire employees for the following positions:

• 1 General Manager
• 2 Technical Engineers
• 1 Accountant
• 2 General Employees

Every other self serve car wash business has more or less the same organizational structure.

7.2  average salary of employees, financial plan of self-service car wash business.

A sole focus on increasing sales cannot ensure success and profits. Instead, an accurate financial plan is a tool you can use to realize your business targets. It can help you assess how much a self serve car wash makes and how much a self service car wash costs. This would clearly outline the potential profit margins of your business.

In your financial plan, you must identify when and how you’ll be able to cover your investment amount with the earned profits. Moreover, it would help to analyze your yearly expenses to find out the possibilities of reaching an economy of scale. It is always better to hire a professional financial analyst to evaluate self service car wash price and make a financial plan for your business.

Here we’re providing a business plan used by Auto Paradise for you to use as a reference.

8.1 Important Assumptions

8.2 break-even analysis, 8.3 projected profit and loss, 8.3.1 profit monthly, 8.3.2 profit yearly, 8.3.3 gross margin monthly, 8.3.4 gross margin yearly, 8.4 projected cash flow, 8.5 projected balance sheet, 8.6 business ratios.

• How profitable is a self-service car wash?

Is owning a car wash profitable? Yes! According to the U.S. Census Bureau, the average monthly revenue generated per bay in a self-serve car wash is nearly $1,500. Small-scale, self-service car washes average just over $40,000 per year in profit, while larger luxury car washes can net owners more than $500,000 per year.

• Is a self car wash a good business?

Yes, the self service car wash for sale is high in demand. It is because people do not have the time and space to wash their cars at home.

• How much does a self-wash car wash cost?

Each type of car wash will have different equipment and land requirements and, hence, a unique automated car wash systems cost. With self-serve bays, depending on your local climate, equipment will cost approximately $15,000 to $25,000. Building costs vary, but the most straightforward structures will start at around $25,000. The prices are similar to those in a carpet cleaning business plan .

• How much does the equipment cost for a car wash?

While figuring out what is a good price for a car wash, you need to understand the equipment costs the business is incurring. Different types of car wash systems need different equipment. Self-serve car wash equipment costs $8,000-$10,000 per bay. 

Download Self Service Car Wash Business Plan Template in pdf

OGSCapital’s team has assisted thousands of entrepreneurs with top-rate business plan development, consultancy and analysis. They’ve helped thousands of SME owners secure more than $1.5 billion in funding, and they can do the same for you.

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Car Wash Business Plan Template

Written by Dave Lavinsky

Car Wash Business Plan

You’ve come to the right place to create your Car Wash business plan.

We have helped over 10,000 entrepreneurs and business owners create business plans and many have used them to start or grow their car washes.

Below is a template to help you create each section of your Car Wash business plan.

Executive Summary

Business overview.

Eco-Clean Car Wash is a startup car wash company located in Boston, Massachusetts. The company is founded by Thomas Wright, a former car wash manager who has gained valuable insights in how to run a car wash during his time working at Clean & Dry Car Wash. Now that Thomas has garnered a positive reputation for his exceptional management skills, he is ready to start his new company, Eco-Clean Car Wash. Thomas is confident that his ability to effectively manage staff and operations combined with his winning customer service record will help him successfully open and run a profitable car wash.

Eco-Clean Car Wash will provide a comprehensive array of car wash and car detailing services sure to impress any vehicle owner. Eco-Clean Car Wash will be the ultimate choice in Boston for people looking for an eco-friendly car wash option. The company uses eco-friendly technology to ensure smart water usage, runs on solar power, and uses chemical-free products to clean and detail customers’ automobiles.

Product Offering

The following are the services that Eco-Clean Car Wash will provide:

• Eco-Express Car Wash
• Full Service Eco-Clean Car Wash
• Eco-Car Detailing
• A La Carte Services (vacuuming, window cleaning…)

Customer Focus

Eco-Clean Car Wash will target all vehicle owners in Boston. The company will target owners of cars, trucks, SUVs, RVs, motorcycles, and vans. Eco-Clean Car Wash will also target those individuals who prefer to do business with eco-friendly companies and are willing to spend more for an eco-friendly car wash. No matter the customer, Eco-Clean Car Wash will deliver the highest quality car care and the best customer service.

Management Team

Eco-Clean Car Wash will be owned and operated by Thomas Wright. Thomas is a former car wash manager for another local car wash. He has gained valuable insights in how to run a car wash business during his time working for Clean & Dry Car Wash. Thomas is a graduate of the University of Boston with a Bachelor’s degree in Finance. He will be in charge of the finances, supplier relationships, and eco-initiatives for the company.

Thomas has recruited an experienced car wash attendant, Patrick Collins, to be his co-manager and oversee the maintenance of the equipment and handle the training and management of the car wash attendants. Patrick Collins has been the top performing car wash attendant at Clean & Dry Car Wash for over five years. Thomas relies strongly on Patrick’s diligence, attention to detail, and focus when providing car detailing services, inspecting equipment, and training car wash attendants.

Success Factors

Eco-Clean Car Wash will be able to achieve success by offering the following competitive advantages:

• The management team, car wash attendants, and car detailers will all provide exceptional service for every customer that comes in for a car wash. The attendants will be trained to employ a high attention to detail to ensure every vehicle is cleaned to perfection.
• Eco-Clean Car Wash strives to live up to its name. The company uses an eco-conscious approach in every aspect of the business from the chemical-free products and water conservation to the recycling program and incentives for customers and employees who make green choices.
• Flexible pricing options – customers can choose from multiple packages, monthly memberships, or a la carte pricing for smaller services like vacuum only or window cleaning only.

Financial Highlights

Eco-Clean Car Wash is seeking $350,000 in debt financing to launch its car wash business. The funding will be dedicated towards securing the property and purchasing car wash equipment and supplies. Funding will also be dedicated towards three months of overhead costs to include payroll of the staff, utilities, and marketing expenses. The breakout of the funding is below:

• Property purchase and build-out: $200,000
• Car wash equipment and supplies: $40,000
• Three months of overhead expenses (payroll, utilities): $90,000
• Marketing costs: $10,000
• Working capital: $10,000

The following graph below outlines the pro forma financial projections for Eco-Clean Car Wash.

Company Overview

Who is eco-clean car wash.

Eco-Clean Car Wash is a newly established full-service car wash located in Boston, Massachusetts. Eco-Clean will be the most reliable, eco-friendly, and high quality choice for vehicle owners in the Boston area. The company’s eco-friendly approach is built on less water, less energy, and more customer service. Eco-Clean Car Wash will provide a comprehensive array of car wash and car detailing services sure to impress any eco-conscious vehicle owner. The company uses eco-friendly technology to ensure smart water usage, runs on solar power, and uses chemical-free products to clean and detail customers’ automobiles.

The company’s management team is dedicated to training all employees on the best practices for car detailing and customer service to exceed customer expectations. Each car wash attendant and auto detailer is trained to practice attention to detail and thorough cleaning of each car that comes through the car wash.

Eco-Clean Car Wash History

Eco-Clean is owned and operated by Thomas Wright, a former car wash manager who has a Finance degree from the University of Boston. Thomas has worked for a local car wash company and managed a small team of car wash attendants. Thomas’s tenure with the car wash company has given him the skills and knowledge required to venture out on his own and start his own car wash. Thomas has gained a reputation for being an exemplary manager and has a list of car wash attendants who have expressed interest in working for his new company.

Since incorporation, Eco-Clean Car Wash has achieved the following milestones:

• Registered Eco-Clean Car Wash, LLC to transact business in the state of Massachusetts.
• Has identified the desired location and vacant property to purchase for the car wash.
• Reached out to potential suppliers of chemical-free products and eco-friendly car wash equipment to get quotes.
• Began recruiting a staff of car wash attendants and car detailers to work at Eco-Clean Car Wash.

Eco-Clean Car Wash Services

Industry analysis.

The global car wash industry is an estimated $33B market with North America boasting the most car washes of any region. The United States alone contributes to approximately 43% of the total global market share with over 60,000 car wash locations operated by 16,000 companies with over 163,000 employees across the country. The states with the most car washes are California (2,025) followed by Texas (1,465), Florida (1,289), and New York (901).

The market for car washes is highly fragmented with no major players and no companies with more than 5% market share. The most common types of car washes are self-service bay, detailing services, in-bay automatic wash, hand washing, exterior only, and full service. In-bay automatic car wash stations are the most popular, with 51% of customers preferring this type of car wash.

Car wash operators who use eco-friendly products and run eco-friendly facilities can gain a competitive advantage especially among millennial and Gen Z customers who prefer eco-friendly options and are willing to spend more money on these products and services.

Customer Analysis

Demographic profile of target market.

Eco-Clean Car Wash will target all vehicle owners in Boston. The company will target owners of cars, trucks, SUVs, RVs, motorcycles, and vans. Eco-Clean Car Wash will also target those individuals who prefer to do business with eco-friendly companies and are willing to spend more for an eco-friendly car wash.

The precise demographics for Boston, Massachusetts are:

Customer Segmentation

Eco-Clean will primarily target the following customer profiles:

• Owners of cars, trucks, vans, SUVs, motorcycles, and RVs
• Eco-conscious consumers

Competitive Analysis

Direct and indirect competitors.

Eco-Clean Car Wash will face competition from other companies with similar business profiles. A description of each competitor company is below.

Clean & Dry Car Wash

Clean & Dry Car Wash is a full-service car wash located in Boston, Massachusetts. The car wash offers a wide variety of car wash and detailing services including automated, self-service, handwash, and no-water wash options. The company is owned and operated by car enthusiasts who know the importance of car care and are dedicated to providing quality service for their customers. Clean & Dry Car Wash ’s promise is to deliver personalized customer service, exceptional car washes, and low prices.

Classy Bubble Car Wash

Classy Bubble Car Wash is a Boston-based car wash and auto detailing company that provides outstanding service to car owners. Classy Bubble Car Wash makes it easy to get a high quality car wash without the hassle. The company provides comprehensive full-service car wash services for cars, trucks, vans, and any other standard-sized vehicle. The owners of Classy Bubble Car Wash are car detailing professionals so they understand how a thorough detailing job should look. The company has three tiers of car wash packages to choose from – basic, premium, and extra premium. Customers can choose eco-friendly product options like chemical-free soap and waterless washes for an additional fee.

Shine Clean Car Wash

Shine Clean Car Wash is a trusted Boston-based car wash that provides superior service to car owners in Boston and surrounding areas. The company has three locations throughout the city and is able to provide a one-stop shop for anyone looking to get a quality car wash fast. Shine Clean Car Wash provides full-service car wash and auto detailing packages. The company’s car wash attendants are trained in efficiency to provide the quickest service possible and get customers back on the road sooner.

Competitive Advantage

Eco-Clean Car Wash will be able to offer the following advantages over their competition:

• Flexible pricing options – customers can choose from multiple packages, monthly memberships, or a la carte pricing for smaller services such as vacuuming or window cleaning.

Marketing Plan

Brand & value proposition.

Eco-Clean Car Wash will offer the unique value proposition to its clientele:

• Eco-Clean Car Wash uses an eco-conscious approach in every aspect of the business from the chemical-free products and water conservation to the recycling program and incentives for customers and employees who make green choices.
• Flexible pricing options – customers can choose from multiple packages, monthly memberships, or a la carte pricing.

Promotions Strategy

The promotions strategy for Eco-Clean Car Wash is as follows:

Social Media Marketing

The company will invest in professional marketing services provided by a local marketing firm. Social media marketing will be one of the most effective and low-cost strategies for gaining brand awareness and increasing the company’s customer base. The marketing firm will help manage the social media presence by creating and updating various social media accounts such as Twitter, Instagram, Facebook, and TikTok.

Print Advertising

Eco-Clean Car Wash will invest in professionally designed print ads to display in flyers, newspapers, magazines, and direct-mailers.

Broadcast & Streaming Media Advertising

The company will invest in commercials to be played on broadcast networks, podcasts, and streaming services.

Website/SEO Marketing

Eco-Clean Car Wash will work with the same local marketing firm that created their social media strategy to also make the company website. The website will be well organized, informative, and list all the services and pricing options that Eco-Clean is able to provide. The website will also include information on all of the eco-friendly initiatives the company is implementing and ways customers can get involved. The marketing firm will also manage Eco-Clean’s website presence with SEO marketing tactics so that when someone types into the search engine “Boston car wash” or “car wash near me”, Eco-Clean Car Wash will be listed at the top of the search results.

The pricing of Eco-Clean Car Wash will be premium. Customers come to Eco-Clean Wash for high quality eco-friendly washes and superior service. However, customers will also have the opportunity to receive steep discounts for participating in eco-friendly incentives and promotions.

Operations Plan

The following will be the operations plan for Eco-Clean Car Wash.

Operation Functions:

• Thomas Wright will be the Owner and Co-Manager of Eco-Clean Car Wash. He will oversee all finances, supplier relationships, and eco-initiatives for the company.
• Patrick Collins – Co-Manager who will be responsible for all car wash equipment inspections, car wash operations, and attendant training/management.

Eco-Clean will outsource many of its business functions including marketing, maintenance, and recruitment. The company will use business management software for customer relationship management (CRM), accounting/bookkeeping, and employee scheduling.

Milestones:

Eco-Clean Car Wash will have the following milestones complete in the next six months.

10/1/2022 – Finalize contract to purchase property.

10/15/2022 – Purchase car wash equipment and supplies.

11/1/2022 – Begin build-out of the car wash facility.

12/15/2022 – Begin recruiting and training car wash attendants.

1/22/2023 – Implement the marketing campaign.

2/1/2023 – Eco-Clean Car Wash opens for business.

Financial Plan

Key revenue & costs.

The revenue drivers for Eco-Clean Car Wash are the car wash fees that will be charged to the customers in exchange for car wash and detailing services.

The cost drivers will be the overhead costs required in order to staff a car wash. The expenses will be the payroll cost, utilities, car wash supplies, and marketing materials.

Funding Requirements and Use of Funds

Key assumptions.

The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and in order to pay off the startup business loan.

• Number of car washes per month: 2,000
• Average fees per month: $35,000
• Commercial property mortgage payment per year: $60,000

Financial Projections

Income statement, balance sheet, cash flow statement, car wash business plan faqs, what is a car wash business plan.

A car wash business plan is a plan to start and/or grow your car wash business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can easily complete your car wash business plan using our Car Wash Business Plan Template here .

What are the Main Types of Car Wash Businesses?

There are a number of different kinds of car wash business , some examples include: Automatic or Tunnel Car Washes, In-bay Automatic Car Washes, Self-service, and Mobile Car Washes.

How Do You Get Funding for Your Car Wash Business Plan?

Car wash businesses are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding. This is true for a car detailing business plan or a car washing business plan.

What are the Steps To Start a Car Wash Business?

Starting a car wash business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Develop A Car Wash Business Plan - The first step in starting a business is to create a detailed business plan for your car wash  that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast.  

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your car wash business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your car wash business is in compliance with local laws.

3. Register Your Car Wash Business - Once you have chosen a legal structure, the next step is to register your car wash business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws. 

4. Identify Financing Options - It’s likely that you’ll need some capital to start your car wash business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms. 

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations. 

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events. 

7. Acquire Necessary Car Wash Equipment & Supplies - In order to start your car wash business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation. 

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your car wash business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising. 

Learn more about how to start a successful car wash business:

• How to Start a Car Wash Business

Other Helpful Business Plan Templates

Franchise Business Plan Template Car Detailing Business Plan Template

Self Service Car Wash Business Plan Template & Guidebook

Are you interested in starting your own self-service car wash company but unsure of where to start? We can assist you with our self-service car wash business plan template and how-to manual. You can simply construct a business plan that details every facet of your enterprise, from market analysis and financial predictions to marketing plans and operational tactics, with the help of our comprehensive template and professional advice. Our step-by-step process makes it simple to start an own self-service car wash business so you can realize your dream. With the help of our tried-and-true template and direction, you can confidently start the process of creating a successful self-service car wash company. Start now to join the ranks of prosperous self-service car wash business owners!

Get worry-free services and support to launch your business starting at $0 plus state fees.

• How to Start a Profitable Self Service Car Wash Business [11 Steps]
• 25 Catchy Self Service Car Wash Business Names:
• List of the Best Marketing Ideas For Your Self Service Car Wash Business:

How to Write a Self Service Car Wash Business Plan in 7 Steps:

1. describe the purpose of your self service car wash business..

The first step to writing your business plan is to describe the purpose of your self service car wash business. This includes describing why you are starting this type of business, and what problems it will solve for customers. This is a quick way to get your mind thinking about the customers’ problems. It also helps you identify what makes your business different from others in its industry.

It also helps to include a vision statement so that readers can understand what type of company you want to build.

Here is an example of a purpose mission statement for a self service car wash business:

Our mission at the Self Service Car Wash is to provide high-quality car washing services at an affordable price. We aim to make the car washing experience convenient and hassle-free for our customers by offering state-of-the-art equipment and a user-friendly environment. We are dedicated to using eco-friendly products and practices to protect the environment and ensure the health and safety of our customers and employees. By delivering exceptional service and value, we strive to become the go-to car wash for our community.

2. Products & Services Offered by Your Self Service Car Wash Business.

The next step is to outline your products and services for your self service car wash business. 

When you think about the products and services that you offer, it's helpful to ask yourself the following questions:

• What is my business?
• What are the products and/or services that I offer?
• Why am I offering these particular products and/or services?
• How do I differentiate myself from competitors with similar offerings?
• How will I market my products and services?

You may want to do a comparison of your business plan against those of other competitors in the area, or even with online reviews. This way, you can find out what people like about them and what they don’t like, so that you can either improve upon their offerings or avoid doing so altogether.

3. Build a Creative Marketing Stratgey.

If you don't have a marketing plan for your self service car wash business, it's time to write one. Your marketing plan should be part of your business plan and be a roadmap to your goals. 

A good marketing plan for your self service car wash business includes the following elements:

Target market

• Who is your target market?
• What do these customers have in common?
• How many of them are there?
• How can you best reach them with your message or product?

Customer base 

• Who are your current customers? 
• Where did they come from (i.e., referrals)?
• How can their experience with your self service car wash business help make them repeat customers, consumers, visitors, subscribers, or advocates for other people in their network or industry who might also benefit from using this service, product, or brand?

Product or service description

• How does it work, what features does it have, and what are its benefits?
• Can anyone use this product or service regardless of age or gender?
• Can anyone visually see themselves using this product or service?
• How will they feel when they do so? If so, how long will the feeling last after purchasing (or trying) the product/service for the first time?

Competitive analysis

• Which companies are competing with yours today (and why)? 
• Which ones may enter into competition with yours tomorrow if they find out about it now through word-of-mouth advertising; social media networks; friends' recommendations; etc.)
• What specific advantages does each competitor offer over yours currently?

Marketing channels

• Which marketing channel do you intend to leverage to attract new customers?
• What is your estimated marketing budget needed?
• What is the projected cost to acquire a new customer?
• How many of your customers do you instead will return?

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4. Write Your Operational Plan.

Next, you'll need to build your operational plan. This section describes the type of business you'll be running, and includes the steps involved in your operations. 

In it, you should list:

• The equipment and facilities needed
• Who will be involved in the business (employees, contractors)
• Financial requirements for each step
• Milestones & KPIs
• Location of your business
• Zoning & permits required for the business

What equipment, supplies, or permits are needed to run a self service car wash business?

Self service car wash businesses provide equipment and supplies that customers can use to wash their own vehicles. The equipment and supplies needed to run a self service car wash business can vary depending on the specific services offered, but may include:

• Car wash equipment, such as high-pressure hoses, sprayers, and brushes, to clean the exterior of the vehicle
• Coin-operated or card-operated payment systems to collect payment from customers
• Signs, posters, and other materials to advertise the services and prices of the car wash
• Cleaning supplies, such as soap, wax, and tire cleaner, to clean and protect the vehicle
• Protective equipment, such as gloves and aprons, to protect the operator from chemicals and debris

In addition to the equipment and supplies needed to run a self service car wash business, it is important to obtain any necessary permits and licenses that may be required by local regulations. These permits and licenses may vary depending on the location of the business and the specific services offered.

In summary, the equipment, supplies, and permits needed to run a self service car wash business can include car wash equipment, payment systems, advertising materials, cleaning supplies, and protective equipment, as well as any necessary licenses and permits.

5. Management & Organization of Your Self Service Car Wash Business.

The second part of your self service car wash business plan is to develop a management and organization section.

This section will cover all of the following:

• How many employees you need in order to run your self service car wash business. This should include the roles they will play (for example, one person may be responsible for managing administrative duties while another might be in charge of customer service).
• The structure of your management team. The higher-ups like yourself should be able to delegate tasks through lower-level managers who are directly responsible for their given department (inventory and sales, etc.).
• How you’re going to make sure that everyone on board is doing their job well. You’ll want check-ins with employees regularly so they have time to ask questions or voice concerns if needed; this also gives you time to offer support where necessary while staying informed on how things are going within individual departments too!

6. Self Service Car Wash Business Startup Expenses & Captial Needed.

This section should be broken down by month and year. If you are still in the planning stage of your business, it may be helpful to estimate how much money will be needed each month until you reach profitability.

Typically, expenses for your business can be broken into a few basic categories:

Startup Costs

Startup costs are typically the first expenses you will incur when beginning an enterprise. These include legal fees, accounting expenses, and other costs associated with getting your business off the ground. The amount of money needed to start a self service car wash business varies based on many different variables, but below are a few different types of startup costs for a self service car wash business.

Running & Operating Costs

Running costs refer to ongoing expenses related directly with operating your business over time like electricity bills or salaries paid out each month. These types of expenses will vary greatly depending on multiple variables such as location, team size, utility costs, etc.

Marketing & Sales Expenses

You should include any costs associated with marketing and sales, such as advertising and promotions, website design or maintenance. Also, consider any additional expenses that may be incurred if you decide to launch a new product or service line. For example, if your self service car wash business has an existing website that needs an upgrade in order to sell more products or services, then this should be listed here.

7. Financial Plan & Projections

A financial plan is an important part of any business plan, as it outlines how the business will generate revenue and profit, and how it will use that profit to grow and sustain itself. To devise a financial plan for your self service car wash business, you will need to consider a number of factors, including your start-up costs, operating costs, projected revenue, and expenses. 

Here are some steps you can follow to devise a financial plan for your self service car wash business plan:

• Determine your start-up costs: This will include the cost of purchasing or leasing the space where you will operate your business, as well as the cost of buying or leasing any equipment or supplies that you need to start the business.
• Estimate your operating costs: Operating costs will include utilities, such as electricity, gas, and water, as well as labor costs for employees, if any, and the cost of purchasing any materials or supplies that you will need to run your business.
• Project your revenue: To project your revenue, you will need to consider the number of customers you expect to have and the average amount they will spend on each visit. You can use this information to estimate how much money you will make from selling your products or services.
• Estimate your expenses: In addition to your operating costs, you will need to consider other expenses, such as insurance, marketing, and maintenance. You will also need to set aside money for taxes and other fees.
• Create a budget: Once you have estimated your start-up costs, operating costs, revenue, and expenses, you can use this information to create a budget for your business. This will help you to see how much money you will need to start the business, and how much profit you can expect to make.
• Develop a plan for using your profit: Finally, you will need to decide how you will use your profit to grow and sustain your business. This might include investing in new equipment, expanding the business, or saving for a rainy day.

Frequently Asked Questions About Self Service Car Wash Business Plans:

Why do you need a business plan for a self service car wash business.

A business plan is a document that outlines the goals and objectives of a business, as well as the strategies and tactics that will be used to achieve those goals. It is important to have a business plan for your self service car wash business because it helps to focus the efforts of the company, communicate the business's goals and objectives to potential investors, and provide a roadmap for the business to follow. Additionally, a business plan can be used to help secure funding from investors or lenders, who will want to see that the business has a solid plan in place before they provide funding.

How to write a business plan for your self service car wash business?)

To build a business plan for your self service car wash business, start by researching your industry, competitors, and target market. Use this information to define your business's goals and objectives, as well as the strategies and tactics that you will use to achieve those goals. Next, create a financial plan that outlines your projected income, expenses, and profit. This should include a projected income statement, cash flow statement, and balance sheet. Once you have all of this information, you can use it to create a comprehensive business plan that outlines the goals and objectives of your business, as well as the strategies and tactics that you will use to achieve those goals. A well-written self service car wash business plan contains the following sections: Purpose, Products & Services, Marketing Plan (including Marketing Strategy), Operations/Management Plan (including Operations/Management Strategy), Financial Plan (including Financial Forecasts), and Appendixes.

Can you write a self service car wash business plan yourself?

Yes, you can write a self service car wash business plan yourself. Writing a business plan is a valuable exercise that can help you clarify your business idea, identify potential challenges and opportunities, and develop a roadmap for success. While there are many resources and templates available to help you write a business plan, the process of creating one is ultimately up to you.

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I'm Nick, co-founder of newfoundr.com, dedicated to helping aspiring entrepreneurs succeed. As a small business owner with over five years of experience, I have garnered valuable knowledge and insights across a diverse range of industries. My passion for entrepreneurship drives me to share my expertise with aspiring entrepreneurs, empowering them to turn their business dreams into reality.

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From assessing market viability and formulating business plans to selecting the right technology and navigating the financial landscape, I am dedicated to helping fellow entrepreneurs overcome challenges and unlock their full potential. As a steadfast advocate for small business success, my mission is to pave the way for a new generation of innovative and driven entrepreneurs who are ready to make their mark on the world.

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Self-Service Car Wash Business Plan

The automotive services industry in Jacksonville, Florida has experienced notable growth in recent years. The region’s climate, coupled with the community’s inclination toward clean and well-maintained vehicles, has contributed to the prevalence of car wash and detailing services. These establishments specialize in both exterior and interior cleaning and detailing, aiming to ensure vehicles remain in optimal condition.

For entrepreneurs looking to venture into the self service car wash business in Jacksonville, a comprehensive car wash business plan is crucial. Our self service car wash building plan sample has been meticulously crafted by our team of Jacksonville business plan writers that helps develop strategies to establish a startup. 

What is a Self Serve Car Wash

A self car wash, also known as a manual car wash, is a type of car wash where customers wash their own vehicles. They usually use a high-pressure hose and a foam brush for cleaning. Some self-service car washes also provide extra features like rinsing wands and drying equipment.

Starting Up a Car Wash Business

Investing in a car wash business can be a smart and rewarding move, given the perpetual demand for vehicle cleaning services. However, like any entrepreneurial pursuit, thorough research and strategic planning are crucial for a successful endeavor. In this comprehensive guide, we will walk you through the step-by-step process of buying a car wash, providing valuable tips and insights to help you make informed decisions, including the unique aspect of a self serve carwash for sale.

Opportunity Assessment

Are self serve car washes profitable? Before starting car wash business, it’s essential to assess the market demand and potential profitability. Furthermore, consider key questions such as how much does a self-serve car wash make and what is the car wash profit margin? Understanding the financial landscape will guide your investment decisions. How much money your car wash makes depends on where it is, the type of car wash, how you promote it, and how many other car washes are around. Typically, a self serve car wash business earns about $1,500 per month, and the average car wash profit can make between $500,000 to $900,000 each year.

Understanding Car Wash Start-Up Costs

How much is a car wash business? Every business venture comes with initial costs, and the car wash industry is no exception. For opening a self serve car wash, initial costs might range from $50,000 to $150,000. Explore the cost to start a car wash, including expenses like equipment, location acquisition, permits, and initial marketing. It’s crucial to conduct thorough research and create a detailed business plan to estimate specific expenses tailored to the unique circumstances of building a self serve car wash. Consulting with self-service car wash business plan writers can provide valuable insights into the market conditions and regulatory requirements in the chosen location.

How to Buy a Self Service Car Wash

Considering the pros and cons of buying a car washing business, the advantages include acquiring an operational business with an established customer base, staff, and infrastructure. Owning a self serve car wash can yield significant profits, particularly with low overhead costs, especially in self-serve or automatic models. There’s also growth potential by offering additional services like detailing or oil changes. However, the cons involve a substantial initial investment, especially for a business in a prime location. Seasonal fluctuations in demand, particularly during warmer months, may affect revenue, and if opting for a full-service model, significant labor costs, especially for specialized services, can be a drawback. 

If you are contemplating on buying a self-service car wash, it’s crucial to assess your financial capacity and, if needed, explore funding options such as business loans or grants to ensure a smooth and successful acquisition.

In summary, whether you are in the process of acquiring or already running a car wash business, the key to sustained success lies in effective marketing strategies and innovative approaches to stand out in a competitive market. Efficient management practices are essential for ensuring smooth day-to-day operations. 

If you are considering starting a self service car wash, the foundation of success begins with a well-written business plan. Selecting the right self-serve car wash business model is equally vital for long-term success in this thriving industry. To provide further guidance, we’ve included a sample business plan below, offering valuable insights into the intricacies of establishing a self car wash business.

EXECUTIVE SUMMARY

The Revved Up Rinse (herein also referred to as “the company”), led by Founder and Director Mr. Jax Finley, is set to launch a comprehensive self-service washing facility in Jacksonville, Florida.  The company aims to provide a self-service car wash.

Jacksonville is a small but vibrant community nestled in the interior of Florida, known for its stunning landscapes and an adventurous spirit that draws both residents and visitors to its open spaces. Despite its charm and active lifestyle, the district reveals a conspicuous absence of specialized washing facilities that are commonplace in larger urban centers. Additionally, Jacksonville’s geographic setting, characterized by a network of dirt roads leading to and from the town, creates a specific demand for frequent vehicle cleaning services, particularly during the rainy season when mud and debris become pervasive. The Revved Up Rinse’s self-service car wash is especially opportune, providing a much-needed solution for residents and visitors who face the regular task of vehicle maintenance in these conditions.

Moreover, Florida Hydro’s upcoming projects—the FH Project (2025-2026) and the Taylor Lake Dam Improvement Project (2026 to 2030)—are poised to reshape the socio-economic landscape of Jacksonville. These large-scale constructions are expected to attract a surge of workers and contribute to an increase in the resident population, which in turn is likely t o amplify the demand for The Revved Up Rinse’s services. With these developments, the company is strategically positioned to become an essential component of the district’s infrastructure, showcasing strategic foresight in anticipation of the community’s evolving needs.

To set the plan into motion, The Revved Up Rinse is seeking a $600K loan through the Small Business Administration (SBA) Loan Program. These funds will be allocated for the acquisition of a suitable commercial property in Jacksonville, execution of necessary leasehold improvements to establish the washing facility, and the purchase of essential equipment such as car wash bays. The loan is expected to be repaid through the revenue generated by the comprehensive service offerings. This diversification is designed to maintain steady cash flow throughout the year, ensuring consistent financial stability and robust loan repayment capability.

Under the seasoned guidance of Mr. Jax Finley, an entrepreneur celebrated with the Trade Excellence Award (2021) and numerous industry recognitions, The Revved Up Rinse is poised to become not just a source of passive income, but a vital, integrated part of the Jacksonville community’s fabric, ready to foster growth and meet the essential service needs of a flourishing population.

BUSINESS OVERVIEW

The Revved Up Rinse is an upcoming venture in Jacksonville, Florida set to offer unique self-service cleaning solutions. This service is meticulously crafted to cater to the distinct needs of the community, offering a one-stop solution for customers seeking efficient, self-managed cleaning options.

At the heart of The Revved Up Rinse’s operations lies a customer-centric, lean business model that prioritizes accessibility and self-service. With a business-to-consumer (B2C) approach, the facility is engineered to operate under minimal supervision, thereby streamlining costs without compromising on service quality. This model is not only designed to cater to the modern consumer’s preference for self-guided services but also allows for uninterrupted 24/7 operations, ensuring that services are available to the community at any time of the day or night.

The company’s diversified service offerings are meticulously designed to provide consistent revenue streams throughout the year, safeguarding the business against seasonal fluctuations. From the self-service, coin-operated car wash equipped with high-pressure washers and water-efficient nozzles to the comprehensive laundromat with varying load capacities, each aspect of The Revved Up Rinse is tailored for year-round utility and profitability.

This strategic combination of services, paired with a lean operating model, positions The Revved Up Rinse not only as an indispensable part of the Jacksonville community’s daily routine but also as a resilient and sustainable business capable of delivering reliable passive income to its stakeholders.

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MISSION STATEMENT

Our mission is to deliver unparalleled self-service car cleaning convenience for Jacksonville’s community and its visitors.

VISION STATEMENT 

Our vision is to become the cornerstone of daily convenience and sustainability in Jacksonville and beyond, continuously evolving to meet the community’s service needs with excellence.

CORE VALUES

The Revved Up Rinse’s culture is built upon a foundation of core values that shape how the company interacts with customers, vendors, and employees. These values are fundamental to all business activities and decisions and are deeply ingrained in the company’s ethos.

In the world of self-service facilities, The Revved Up Rinse understands that beauty lies in simplicity. The company is dedicated to providing straightforward, no-fuss solutions that make self-service an accessible option for all. By stripping away the complexity, The Revved Up Rinse ensures an intuitive experience for every customer.

The Revved Up Rinse operates in a fast-paced industry, where efficiency is not just a benefit—but a necessity. The company takes pride in its streamlined operations that save customers’ time without ever cutting corners. Continuous process optimization and adoption of the latest technology mean that The Revved Up Rinse offers swift services without sacrificing excellence.

Environmental Responsibility

As stewards of the planet, The Revved Up Rinse is committed to more than just the cleanliness of possessions—it is dedicated to the health of the environment. The company’s incorporation of eco-friendly products and sustainable methods demonstrates its responsibility to the earth, ensuring that services are not only effective but also ecologically conscious.

Customer-Centric Approach

At The Revved Up Rinse, the customer is the compass that guides every service design and decision. The company is built on the bedrock of understanding and meeting customer needs, delivering personalized experiences, and valuing customer feedback as the key to continuous improvement and satisfaction.

Safety Commitment

The Revved Up Rinse holds safety as a paramount priority. It is woven into the fabric of all operations, from the design of the self-service stations to the maintenance of the facilities. This unwavering commitment ensures a secure and reassuring environment for all customers.

Quality Assurance

Quality is the cornerstone of The Revved Up Rinse’s service promise. With rigorous standards and consistent oversight, the company assures that each service provided is of the highest quality, reflecting the company’s unwavering dedication to excellence in every cycle, wash, and service offered.

GOALS AND OBJECTIVES

MARKET ANALYSIS

In the competitive landscape of the self-service sectors, such as car washes, understanding market trends, government regulations, and the competitive landscape is critical to positioning The Revved Up Rinse for success. This market analysis will provide a comprehensive review of these key factors, providing valuable insights into the industry that will help the company develop a winning strategy.

SELF-SERVICE CAR WASH INDUSTRY

The self-service car wash industry comprises establishments that provide facilities where customers can wash their own vehicles. Unlike full-service or automated car washes, where the cleaning is done by employees or machines, a self-service car wash provides space, equipment, and supplies (soap, water, brushes, and drying materials) that customers use to wash their vehicles themselves.

Typically, self-service car washes operate using a coin-operated or card-based system where customers pay to use the washing equipment for a set period. These facilities are popular for people who prefer the hands-on approach to washing their cars, want to save money compared to full-service washes, or have preferences for specific cleaning methods or products they wish to use on their vehicles.

The industry has been evolving with technology, and some locations now offer contactless payment options, high-quality washing products, and environmentally friendly practices, like water recycling systems. The market for such services can vary greatly depending on factors like geographic location, climate, urban density, and local economic conditions.

SELF-SERVICE CAR WASH INDUSTRY SIZE

While immediate data on America’s self-service car wash industry is not readily available, the broader car wash and auto detailing sector, to which it belongs, shows promising trends. Over the past five years, this industry has seen a steady compound annual growth rate (CAGR) of 2.1%. In 2023, it is estimated that industry revenue hit $1.3 Billion, fueled by increasing disposable incomes, higher car ownership rates, and a growing affluent population. Despite challenges posed by the COVID-19 pandemic, a 6.1% recovery is forecasted for 2023, with expectations for continued revenue growth.

Market share concentration in the American car wash industry is low, with no single operator generating more than 5% of the sector’s revenue. This low concentration makes the barrier for new entrants quite accessible. In fact, the industry is characterized by a high threat of new competitors, particularly as there is only one major player, Petro-America, which holds a 7.3% market share. Petro-America operates comprehensive service stations at strategic, high-traffic locations. Besides this dominant player, the market includes various small to medium-sized businesses. Given the intense competition, with a mix of small and large enterprises, new market entrants must prioritize effective marketing strategies to capture a new customer base.

In terms of buyers, customer segments in the industry are broadly categorized into individuals, businesses, and government and nonprofit organizations. These buyers have limited bargaining power, partly because there are few substitutes in the market. The cost of switching services tends to be more burdensome for low-income individuals than for those with higher incomes. However, this does not significantly shift market dynamics as buyers contribute substantially to car wash sales regardless of their income level. Notably, price sensitivity does not seem to be a primary concern among these segments—affluent customers often opt for more expensive washing and detailing services, while those with less to spend gravitate towards budget-friendly self-service options.

KEY GROWTH DRIVERS

Rising Vehicle Ownership

The increasing number of households with multiple vehicles, coupled with ongoing residential development, is forging new avenues for car wash businesses throughout America.

Demand for Convenience

Modern consumers, pressed for time due to busy schedules, show a growing preference for professional car wash services. This demand is directly benefiting the expansion of the car wash industry.

Environmental Regulations

New environmental regulations discourage residential car washing, directing more consumers toward professional services. This shift not only widens the customer base but also aligns with a growing environmental consciousness among the population.

Lucrative Business Opportunities

With attractive returns on investment, the car wash industry beckons a diverse range of investors, from individual entrepreneurs to private equity groups, seeking profitable ventures.

Technological Advancements

Innovations such as subscription models and advanced equipment are enhancing the car wash industry. They have brought about a stabilization of income and a leap in operational efficiencies.

Diverse Business Models

Industry players have access to a wide range of car wash models, from in-bay automatics to expansive tunnel systems. This diversity allows for a customized approach to meet the unique demands and preferences of local communities.

Industry Support and Resources

A solid infrastructure of suppliers and dedicated companies provides extensive support and resources to entrepreneurs, facilitating the establishment and growth of successful car wash operations.

With these insights in hand, The Revved Up Rinse is positioned to capture and maximize the potential within the American car wash and auto detailing industry, establishing a reputable and sought-after presence in the local market.

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MARKET TRENDS 

This section provides an overview of the latest trends that affect businesses involved in car washing, laundromats, and pet grooming, helping the company stay ahead of the competition and identify new growth opportunities. By examining key market drivers, consumer behaviour, and industry challenges, The Revved Up Rinse can adapt and innovate its business model to meet the evolving needs of customers.

America’s Car Washing Reference

As per IBISWorld’s research on the American car wash market, in-bay automatic (IBA) car washes are the leading choice, accounting for over 42% of the industry. Self-service bays also hold a significant share, with more than 23%, while conveyor-type washes make up the smallest segment at just 19%. Furthermore, an Ipsos study indicates that Americans generally wash their cars more frequently than Americans, averaging three times per month. This higher frequency is mainly due to the distinct climatic conditions in the two countries. With winters in America often extending for up to six months, there is a heightened need for regular car washes to combat the damaging effects of road salt, highlighting the proactive vehicle maintenance culture in the country.

These insights underscore the potential for The Revved Up Rinse to capitalize on the American market’s preferences and habits. With a strategic focus on self-service bays, The Revved Up Rinse can cater to the demand for frequent, user-controlled car care, especially during the extended winter months. Tailoring services to address the concerns over road salt damage can set The Revved Up Rinse apart and provide a competitive edge in the proactive vehicle maintenance culture prevalent in America.

GOVERNMENT REGULATIONS

As a responsible company operating in Jacksonville, Florida The Revved Up Rinse is committed to complying with all relevant rules and regulations governing its operations. In this regard, the company considers the government regulations outlined in this section when formulating strategic plans and pursuing business goals.

FEDERAL REGULATIONS

American Environmental Protection Act, 1999

The American Environmental Protection Act, 1999 is a vital piece of legislation that focuses on sustainable development and pollution prevention. It serves as the foundation for numerous federal environmental and health protection initiatives, encompassing a wide range of programs. AEPA plays a key role in overseeing the assessment and management of risks associated with chemicals, polymers, and living organisms. The Act also addresses pressing issues related to air and water pollution, hazardous waste management, and emissions control. Furthermore, AEPA is instrumental in regulating ocean disposal practices and establishing mechanisms for addressing environmental emergencies.

USA Labour Code

The America Labour Code is a federal act that outlines the rights and duties of workers and employers in federally regulated workplaces, establishing the framework for federal labour law. The Labour Program at Employment and Social Development America acts as the regulator, with a mandate to safeguard the rights and well-being of workers and employers within these workplaces. Essentially, the Code serves as a guideline by providing clear parameters on employment terms, worker protection, workplace safety, and good industrial relations, ensuring a fair and equitable work environment for all parties involved.

PROVINCIAL REGULATIONS

Florida Environmental Management Act

The Environmental Management Act (EMA) of Florida governs matters related to industrial and municipal waste discharge, pollution, hazardous waste, and contaminated site remediation within the province. It establishes provisions for introducing wastes into the environment while prioritizing public health and environmental protection. The Act facilitates the authorization of discharges to the environment using permits, regulations, and codes of practice. To ensure compliance, various enforcement measures are employed, such as administrative penalties, orders, and fines. In addition, the EMA lays the foundation for developing guidelines and objectives targeting water quality management.

PRICING ANALYSIS

The following tables review pricing from similar service offerings across America, which will serve as a basis for The Revved Up Rinse’s pricing strategy.

PRODUCTS AND SERVICES

The Revved Up Rinse offers a range of services and products designed to meet the diverse needs of Jacksonville’s residents and visitors. These services include three-bay car washes suitable for various vehicle types and car vacuum stations. With a focus on convenience and customer satisfaction, The Revved Up Rinse aims to provide high-quality cleaning and laundry services to the community.

Car Wash Services

The company’s car wash service features three bays capable of accommodating a range of vehicle types, from compact cars to semi-trucks. These self-service bays are equipped with coin-operated high-pressure washers with water-efficient nozzles and eco-friendly water recycling systems. The 24-hour availability of these services caters to the varied schedules of customers, providing them with the flexibility to maintain their vehicles’ cleanliness at their convenience.

Car Vacuum Stations

To complement the exterior cleaning services, The Revved Up Rinse provides car vacuum stations. These stations, also coin-operated, are designed for ease of use and equipped with powerful suction capabilities to ensure a thorough cleaning of vehicle interiors. This service addresses the need for regular interior maintenance, which is often required after travel on the local unpaved roads.

COMPETITIVE ADVANTAGES 

The following competitive advantages will differentiate The Revved Up Rinse from competing self-service cleaning facilities in Jacksonville:

Founder’s Expertise

Under the guidance of founder Jax Finley, The Revved Up Rinse benefits from a wealth of industry knowledge and proven leadership. Mr. Finley’s accolades and entrepreneurial excellence infuse the business with a level of service quality and operational expertise that is unmatched. This depth of experience not only cultivates trust but also elevates The Revved Up Rinse above potential competition.

First Mover Advantage

As the first multipurpose self-service cleaning facility in Jacksonville, Florida, The Revved Up Rinse is poised to leverage a first mover’s advantage. This position will enable the company to build brand recognition and foster customer loyalty before similar businesses enter the market. Early establishment in the community will also allow The Revved Up Rinse to set the standard for service quality and customer care, thereby creating barriers to entry for future competitors and securing a leadership position in the local industry.

KEY SUCCESS FACTORS

The Revved Up Rinse’s success will be driven by the following key factors:

Securing a Strategic High-Traffic Location

By securing a location in a bustling area, The Revved Up Rinse can maximize its exposure and convenience to potential customers. A strategic location will naturally drive higher traffic to the business, translating to increased service usage and boosting revenue growth.

Investing in High-Quality Equipment

The Revved Up Rinse can offer superior cleaning results while also improving efficiency by equipping the facility with the latest in washing and cleaning technology. This investment will lead to greater customer satisfaction and set the foundation for a loyal customer base.

Providing a User-Friendly Experience

By incorporating intuitive interfaces and user-friendly equipment designs, The Revved Up Rinse ensures that customers can navigate and utilize the services with ease, even in the absence of staff assistance. Clear instructions and simple touchpoints will make the self-service experience straightforward and pleasant, encouraging repeat visits and positive feedback about the facility’s accessibility.

Ensuring Flexible and Convenient Payment Options

Providing flexible and convenient payment options, including cashless and mobile payments, will cater to customer preferences and streamline transactions. This convenience will improve the customer experience and could lead to an increase in spontaneous and repeat usage of the services offered by the company.

Building Strategic Partnerships

Forming partnerships with related businesses and local organizations can provide mutual benefits. Strategic partnerships can enhance The Revved Up Rinse’s service offerings, extend its marketing reach, and build a network of support.

Engaging with the Local Community

Active involvement in community events and initiatives will endear The Revved Up Rinse to local residents. Building a community presence can help in establishing a loyal customer base and can create additional marketing opportunities through local networks.

SALES AND MARKETING PLAN

The sales and marketing plan lays out The Revved Up Rinse’s strategy for expanding the customer base and growing the business. This section examines the key channels the company will use to promote its services, as well as the metrics that will be used to gauge success. Additionally, the plan will identify the strengths and weaknesses of the company, opportunities for growth and expansion, and potential threats that could impact business operations.

TARGET CUSTOMERS 

Due to the nature of the services offered by The Revved Up Rinse, the target market will be the general population and visitors of Jacksonville, Florida.  According to the 2021 census, the district’s population was estimated at 2,302 individuals. Factoring in the surrounding communities that depend on Jacksonville as a hub for commerce, the broader regional population is approximately 5,000.

To narrow down the target market, the company will specifically target the following distinct customer personas:

The Local Resident: This group places a high value on maintenance, cleanliness and convenience. Their lifestyle includes regular tasks like cleaning clothes, maintaining vehicles, and caring for pets which demand functional, easy-to-use facilities in proximity.

The Busy Professional: Time efficiency and convenience are of great importance to this group. Often leading fast-paced lives, these individuals value streamlined and efficient services that can accommodate their busy schedules, such as quick, self-services for car cleaning and laundry.

The Adventurer: This persona encompasses nature-loving individuals or groups who often partake in outdoor activities. They value functionality, simplicity, and efficiency and frequently need straightforward and effective solutions for car and gear cleaning, along with pet care.

The Passerby: Commuters and tourists passing through Jacksonville represent this group. They value easy-to-access and quick services that help them maintain cleanliness during travels, especially in terms of their clothing, vehicles, and pets.

The Fleet Operator: This group includes entities managing a number of vehicles as part of their operations. They highly value time-efficient, effective and consistent solutions for maintaining the cleanliness of their fleet.

MARKETING CHANNELS

To maximize visibility and attract a broad customer base, The Revved Up Rinse will prioritize a straightforward yet impactful approach to marketing and will be using the following key channels:

Google Business Profile:

The Revved Up Rinse will set up a comprehensive and optimized Google Business profile. This online tool will help the company increase its visibility locally, especially among people who are actively searching for self-service washing facilities. The listing will include high-quality images of the facilities, detailed descriptions of the services offered, hours of operation, and contact information. User-generated content such as reviews and ratings will also be encouraged to inspire trust and attract new customers.

Eye-Catching Signage:

Visibility in the physical world is just as crucial as online presence. The Revved Up Rinse will invest in eye-catching signage that is both informative and visually appealing. Placed strategically at the storefront and key locations around Jacksonville, the signage will draw the attention of both residents and visitors. The signage will highlight the convenience, quality, and 24/7 availability of services, serving as a constant, silent promoter for the business. Illuminated signs will ensure that the messaging is clear and visible at all hours, catering to customers’ needs around the clock.

KEY PERFORMANCE INDICATORS

SWOT ANALYSIS

OPERATIONAL PLAN

As the backbone of any successful business, the operational plan outlines the fundamental actions that will be taken to ensure the company runs efficiently and effectively. This section provides a comprehensive overview of The Revved Up Rinse’s day-to-day activities, covering critical areas such as hours of operation, location, compliance with government regulations and risk management.

OPERATING HOURS

The Revved Up Rinse offers an unmatched level of accessibility to customers through its 24/7 operating hours. This round-the-clock service model is designed with the modern customer in mind, addressing the varying schedules and urgent needs that do not conform to traditional business hours. Whether it is the early riser, the night shift worker, or the spontaneous customer who requires immediate service, The Revved Up Rinse ensures that its doors are open, providing a solution at any hour.

The decision to operate 24/7 also stems from a commitment to maximize the utilization of facilities and equipment. It allows for a constant flow of revenue and aligns with the lean operational ethos of the company, ensuring assets are never idle. Furthermore, this approach mitigates potential bottlenecks during peak hours, enhancing customer satisfaction by reducing wait times and service delays.

HEALTH & SAFETY

The Revved Up Rinse places paramount importance on maintaining a safe and healthy environment for both customers and its employees. The company’s commitment to health and safety is unwavering and encompasses the following measures:

Regular Safety Audits and Inspections: To ensure ongoing compliance with safety standards, The Revved Up Rinse conducts frequent audits and inspections of its equipment and facility. This proactive approach helps identify potential hazards before they become issues, guaranteeing a safe environment for all.

Employee Training Programs: Employees receive comprehensive training on health and safety protocols, including the correct handling of cleaning chemicals and emergency response procedures. This ensures that staff are well-equipped to maintain the highest safety standards.

Use of Non-Toxic Cleaning Agents: The Revved Up Rinse is dedicated to using eco-friendly and non-toxic cleaning agents that are safe for both clients and employees. This commitment to sustainability contributes to a healthier environment and reduces the risk of chemical exposure.

Well-Maintained Equipment: All cleaning and washing equipment are regularly serviced and maintained to prevent malfunctions that could pose safety risks. By ensuring that all machinery operates correctly, The Revved Up Rinse minimizes the likelihood of accidents.

Emergency Response Plan: A robust emergency response plan is in place to deal with any accidents or health hazards quickly and efficiently. This plan includes first-aid procedures, emergency contact information, and strategies for dealing with various types of incidents.

Strict Hygiene Protocols: In light of current health concerns, The Revved Up Rinse enforces strict hygiene protocols. Surfaces are regularly sanitized, and hand sanitizing stations are available throughout the facility to prevent the spread of germs.

Accessible and Well-Stocked First Aid Kits: First aid kits are easily accessible throughout the facility and are kept well-stocked with supplies to handle a variety of potential health incidents, ensuring immediate response capabilities.

PROPERTY REQUIREMENT

The Revved Up Rinse is poised to secure a key location that spans 75 by 100 feet, a strategic decision aimed at optimizing accessibility for customers. With an estimated property cost of $300,000, the acquisition represents a significant foundational investment for the business’ operational infrastructure. An additional $100,000 is earmarked for constructing leasehold improvements, with the intention of customizing the space to meet business demands while ensuring a pleasant and effective customer experience. The planned enhancements include installing car wash bays, vacuuming stations, a building for the laundromat and pet washing stations, and convenient vending machines, all of which are designed to provide a full suite of washing services under one roof.

PROJECT LOCATION

The Revved Up Rinse will be centrally situated on Main Street in Jacksonville, Florida—a decision anchored in the Founder’s deep understanding of the area, gained through personal residency. This intimate knowledge of the locale underscores the lack of comprehensive car wash and maintenance facilities within the vicinity. Positioned in the heart of the Johns Town Center, Jacksonville’s approximate population of 2,500 and its surrounding wilderness make it a hub for both residents and outdoor enthusiasts alike, thus presenting a significant market opportunity for the new establishment.

With the current absence of such services in the area, The Revved Up Rinse is set to capitalize on the first mover’s advantage, introducing a much-needed amenity to the town. The location is not only chosen for its central position, which offers convenience and accessibility but also with the foresight of upcoming Florida Hydro projects, anticipated to commence in 2025. This development is expected to bring a substantial influx of workers to the area, further magnifying the demand for car washing, laundry, and pet care services. By planting its roots in Jacksonville now, The Revved Up Rinse is strategically poised to grow alongside the community and the burgeoning economic activity.

The Revved Up Rinse will adhere to the federal and provincial laws discussed in Section 4.2 Government Regulations, as well as other pertinent regulations, bylaws, and standards. The company will take all necessary steps to ensure that all the required government permits are obtained to conduct business operations legally and ethically.

Occupational Health and Safety

The company values the safety and well-being of its employees and is dedicated to adhering to the Occupational Health and Safety Regulation as mandated by WorkSafeFlorida. The company will take all necessary measures to identify, assess, and control workplace hazards to prevent workplace injuries and illnesses. All employees will receive regular health and safety training and will be required to follow all applicable regulations and guidelines. The company will also regularly review and update its health and safety policies to ensure compliance with any changes in knowledge, technology, and work practices.

Labor and Employment

In the future, if The Revved Up Rinse expands and hires full-time employees, the company will strictly adhere to the legal standards for payment, compensation, and working conditions as mandated by the Florida Employment Standards Act. The company’s management team will ensure open communication channels with employees to promote a positive work-life balance that enhances employee welfare. Moreover, The Revved Up Rinse will continuously monitor adherence to labour laws and periodically review compensation packages to ensure compliance with legally mandated minimum wage requirements.

Workplace Hazardous Materials Information System (WHMIS)

The safety of employees handling cleaning chemicals is a top priority for the company, and to ensure their well-being, The Revved Up Rinse will implement the updated WHMIS 2015 program requirements. This program aligns America’s hazard classification and communication requirements with those of the United States and other trading partners. It involves providing safety data sheets (SDS) and product labelling that communicate information about hazards, precautions, and first aid measures through pictures and statements. Additionally, regular training programs will be conducted to equip employees with the necessary skills and knowledge to handle hazardous materials safely and in compliance with all applicable regulations and guidelines.

RISK ANALYSIS

ORGANIZATIONAL PLAN

The organizational plan outlines the company’s approach to managing human capital, management team and key personnel. This section will be regularly reviewed and updated to ensure the company remains adaptable and responsive to emerging opportunities and challenges.

MANAGEMENT TEAM

Jax Finley 

Founder and Director

Jax Finley, the Founder and Director of The Revved Up Rinse, brings an extensive background in construction and business management to the enterprise. With a career spanning over 20 years in the construction sector, Mr. Finley has honed leadership and management skills that are both exceptional and proven. 

In terms of entrepreneurial journey, Mr. Finley has held the position of President at Sparrow Excavation (1127571 Florida Ltd.) for the past 10 years, where an adeptness in managing complex projects and maintaining operational excellence has been pivotal to the company’s success. Mr. Finley’s business portfolio is diverse, encompassing various passive income endeavours, including rental property management, which illustrates the entrepreneur’s comprehensive business acumen and financial savvy.

Mr. Finley’s professional achievements have not only earned him a solid reputation in the industry but have also been formally recognized with a prestigious Trades Excellence Award in 2018. With a staunch dedication to quality and customer service, Mr. Finley will steer The Revved Up Rinse towards becoming a benchmark of excellence in the district.

KEY PERSONNEL

The operational model of The Revved Up Rinse capitalizes on the efficiency of automation, which considerably reduces the necessity for extensive staff involvement. This streamlined approach is one of the primary advantages of the business, aligning with the contemporary trends of maximizing efficiency and reducing operational costs.

Despite the limited requirement for personnel due to automation, The Revved Up Rinse will be strategically employing contractors with specialized skills to bolster the business’ efficacy. These specialists, with their technical acumen in equipment maintenance and an adept understanding of the systems in use, are indispensable to the company’s operations. They will ensure the machinery is consistently operating at peak performance, significantly reducing the likelihood of service interruptions and the associated expenses of unscheduled repairs.

Additionally, The Revved Up Rinse will benefit from the hands-on management provided by family members who will be actively engaged in the daily operations. Their involvement will not just be managerial but will also extend to direct service areas such as equipment oversight, customer relations, and financial management. This familial engagement will be pivotal to maintaining the company’s commitment to excellence and will ensure that every aspect of the service reflects the dedication to quality that The Revved Up Rinse promises to its customers.

Collectively, the skillful contractors and the family team will form the backbone of The Revved Up Rinse, establishing a robust framework for operational success and customer satisfaction. Each individual’s contribution will be critical, combining specialized technical knowledge with a personal touch that distinguishes The Revved Up Rinse in the market.

FINANCIAL PLAN

The following financial projections have been carefully crafted by the management team of The Revved Up Rinse. All projections are forward-looking and are dependent on securing the required financing. It is the audience’s responsibility to conduct all necessary due diligence.

Pro Forma Income Statement

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How to create a car wash business plan

• Annabelle Amery
• Sep 6, 2023

Starting a business , whether it's a small venture or a large enterprise, requires careful planning and strategizing. One essential component of this process is creating a clear business plan that serves as a roadmap for starting your car wash business .

A business plan can help you effectively navigate the challenges of the car wash industry, and can serve as the driving force behind your business. Keep reading to learn more about how to create a strong plan, and put your business in the right lane.

Looking to promote your car wash business online by making a website ? Get started for free with Wix’s website builder .

How to write a car wash business plan in 6 steps

As mentioned above, a well-structured business plan serves as a roadmap, guiding your decisions and strategies to ensure the success and profitability of your venture. Here are the six main parts of a car wash business plan:

Executive summary

Business and domain names

Market analysis and research

Operations plan

Marketing and advertising plan

Financial plan

01. Executive summary

The executive summary is the first part of your car wash business plan, providing an overview of your entire plan in a concise and compelling manner. It should capture the reader's attention and provide a clear understanding of your business idea, goals and strategies.

To write a clear executive summary for your car wash business plan you should start with a compelling introduction that highlights the unique aspects and value proposition of your car wash business. Always provide a brief description of the market opportunity and target audience for your services. Make sure to summarize your marketing strategies , competitive advantages and financial projections. Finally, include key milestones and objectives that you aim to achieve with your car wash business.

02. Business and domain names

Choosing the right business name for your car wash is crucial for building brand awareness and trust among your target audience. Your business plan should outline the process of deciding on a company name and domain name.

To choose the right name for your car wash business:

Brainstorm small business name ideas that reflect the nature of your car wash services, such as cleanliness, efficiency or environmental friendliness.

Use a business name generator tool to generate creative and unique name options.

Consider the availability of domain names that align with your chosen company name.

Check for trademark conflicts and ensure that your chosen name is not already registered by another business in your industry. (And make sure to register your business once you’ve decided on your name and business structure.)

When choosing a domain name:

Keep it short, memorable and easy to spell.

Avoid hyphens or numbers that can confuse potential customers.

Use relevant keywords if possible to improve search engine visibility.

Select a domain extension (.com, .net, .org) that is widely recognized and trusted by customers.

03. Market analysis and research

Market analysis and research in your business plan is crucial for understanding the competitive environment and developing effective marketing strategies. This section should provide an in-depth analysis of your target market, customer demographics, competitors and industry trends.

You can do this by:

Analyzing the competitive landscape by researching existing car wash businesses in your area. Identify their strengths, weaknesses, pricing strategies and customer reviews.

Identifying market trends and opportunities that can help you differentiate your car wash business and attract customers.

Conducting surveys or interviews with potential customers to gather insights into their preferences, expectations and willingness to pay for car wash services.

Then, use the data and information gathered from your marketing analysis to develop a solid marketing strategy that will effectively target and attract your ideal customers.

04. Operations plan

The operations plan is a crucial part of your car wash business plan as it outlines the practical aspects of running your business. This section should cover location selection, premises layout, equipment requirements and staffing needs.

When developing the operations plan make sure to:

Select a suitable location for your car wash business that offers high visibility, easy access and ample parking space.

Choose the layout of your premises to optimize workflow and create a pleasant customer experience.

List the required equipment for your car wash, such as automated washing systems, water treatment systems, vacuum cleaners and payment systems.

Outline the staffing needs for your car wash business, including roles like car wash attendants, cashiers and maintenance personnel. Specify their responsibilities and required qualifications.

05. Marketing and advertising plan

The marketing and advertising plan in your car wash business plan details the strategies and campaigns you will implement to promote your services. This section should include an overview of your target market, branding strategies, online presence, advertising channels and promotional activities.

Start by creating a strong brand identity that reflects the values and unique selling points of your car wash business. As part of this, establish an online presence through a business website , social media profiles and online directories. Consider using a mix of advertising channels like local newspapers, radio ads, online ads and community sponsorships.

You could also think about promotional activities—like loyalty programs and referral incentives—to encourage repeat business. By implementing a well-thought-out marketing and advertising plan, you can effectively reach your target audience and maximize customer acquisition for your car wash business.

Building your brand from the ground up? Use Wix’s logo maker to get the creative juices flowing.

06. Financial plan

The financial section of your business plan provides holistic insight into the financial facets of your venture, including how you plan to raise money for your business , revenue forecasts, operational costs and the timeline for achieving profitability. This section not only establishes the fiscal soundness of your car wash business but also helps prospective investors and lenders assess the projected return on their investment.

Thinking of starting another type of business? Check out some of these creative service business ideas  to help get you started.

Car wash business plan examples

These draft business plan templates provide a starting point for your own car wash business plan. Customize them to fit your specific goals. Remember to conduct thorough research and analysis to ensure the accuracy of your financial projections and strategies. Check out these service business examples to help you get started:

Business plan template 1: Full-service car wash

Sparkling Suds Car Wash is a full-service car wash facility located in downtown Anytown. Our mission is to provide exceptional car washing services with a focus on customer satisfaction and environmental sustainability. With our state-of-the-art equipment, eco-friendly cleaning products and highly trained staff, we aim to become the go-to destination for car owners who value quality and convenience.

Company name and domain name

The company name chosen for our car wash business is Sparkling Suds Car Wash. The corresponding domain name will be www.sparklingsudscarwash.com.

Target market: Our primary target market includes busy professionals, families and car enthusiasts who seek high-quality car washing services.

Competitive landscape: We have identified three major competitors in our area, each offering different levels of service and pricing.

Market trends: There is a growing demand for eco-friendly car wash services as customers become more conscious of their environmental impact.

Location: We have secured a prime location in downtown Anytown with high visibility and easy access.

Premises layout: The premises will be designed to accommodate multiple vehicles simultaneously, ensuring efficient workflow and minimizing customer wait times.

Equipment: We will invest in state-of-the-art automated washing systems, water treatment systems, vacuum cleaners and payment systems.

Staffing: Our car wash business will require a team of skilled car wash attendants, cashiers and maintenance personnel.

Target market: Our marketing efforts will focus on reaching our target market through online advertising, local community events and partnerships with nearby businesses.

Branding: We will create a strong brand identity that reflects our commitment to quality, convenience and environmental sustainability.

Online presence: We will build a professional website and establish a presence on social media platforms to reach a wider audience.

Advertising channels: Our advertising strategy will include local newspaper ads, radio commercials and online advertisements targeted at our specific demographic.

Financial projections

Startup costs: We estimate the initial investment required for equipment, leasehold improvements, marketing expenses and working capital to be $300,000.

Revenue projections: Based on market research and conservative estimates, we project annual revenue of $500,000 in the first year, with steady growth in subsequent years.

Expenses: We have carefully considered all expenses associated with running the car wash business, including labor costs, utilities, supplies and maintenance.

Business plan template 2: Self-service car wash

Bubbles & Jets Car Wash is a self-service car wash facility located in a high-traffic area of Suburbia. Our goal is to provide a convenient and affordable car washing experience for individuals who prefer to wash their own vehicles. With our user-friendly equipment, well-maintained facilities and competitive pricing, we aim to become the preferred choice for self-service car washing in the area.

The chosen company name for our self-service car wash business is Bubbles & Jets Car Wash. The corresponding domain name will be www.bubblesandjetscarwash.com.

Target market: Our primary target market includes budget-conscious individuals who enjoy the satisfaction of washing their own vehicles.

Competitive landscape: We have identified two existing self-service car washes in the area, each with its own strengths and weaknesses.

Market trends: There is a growing trend of people opting for self-service car washes as they value control over the cleaning process and cost savings.

Location: We have secured a strategic location in Suburbia with easy access and ample parking space for customers.

Premises layout: The premises will be designed to accommodate multiple vehicles simultaneously, providing customers with enough space to comfortably clean their cars.

Equipment: We will invest in high-quality self-service car wash equipment, including pressure washers, foam guns, vacuum cleaners and vending machines for cleaning products.

Staffing: Our self-service car wash business will require minimal staffing, primarily for maintenance and customer assistance.

Target market: Our marketing efforts will focus on reaching our target market through local advertising, online directories and word-of-mouth referrals.

Branding: We will create a brand identity that emphasizes convenience, affordability and a clean and well-maintained facility.

Online presence: We will establish a basic website with information about our services, location and operating hours.

Advertising channels: Our advertising strategy will include local newspaper ads, flyers distributed in nearby neighborhoods and online listings in car-related directories.

Startup costs: We estimate the initial investment required for equipment, leasehold improvements, marketing expenses and working capital to be $150,000.

Revenue projections: Based on market research and conservative estimates, we project annual revenue of $200,000 in the first year, with steady growth in subsequent years.

Expenses: We have carefully considered all expenses associated with running the self-service car wash business, including utilities, supplies, maintenance and minimal staffing costs.

Benefits of creating a car wash business plan

Your business plan has both short-term and long-term implications for your business. Among them:

Attracting financing: A well-structured business plan tailored to your car wash venture can pique the interest of potential investors and lenders. By showcasing your understanding of the car wash industry, competitive strengths and growth projections, you increase your chances of securing the funding needed to launch or expand your car wash business.

Resource planning: Crafting a business plan specific to your car wash operations allows you to gain a comprehensive grasp of the resources required for a successful launch and ongoing operations. This encompasses identifying essential equipment, supplies, technology and staffing necessary to efficiently run your car wash establishment.

Goal setting: A thoughtfully outlined car wash business plan empowers you to set achievable objectives and milestones. It provides a roadmap for measurable targets, guiding your progress and channeling your efforts toward attaining sustainable success.

Competitive insights: Infusing thorough market analysis into your car wash business plan equips you to navigate the competitive landscape. By pinpointing competitors' strengths and vulnerabilities, you can devise strategies to differentiate your car wash business and gain a distinct market advantage.

Risk management: Integrating a comprehensive market evaluation and competitive assessment into your business plan enables you to identify potential risks that might impact your car wash enterprise. Developing contingency measures and risk-mitigation tactics within your plan equips you to navigate uncertainties and minimize potential disruptions.

Expansion possibilities: A well-constructed business plan for your car wash enterprise lays the groundwork for future growth and diversification. It provides a platform to assess expansion opportunities, such as adding more locations or introducing novel services, while also offering strategies to capitalize on these prospects.

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How to Create a Car Wash Business Plan

Are you considering starting your own car wash business? The  car wash industry is booming , and small business owners own 90% of car washes. These days, you do not always need a degree in business or years of relevant experience to successfully start a business — what you do need is patience, passion and a well-developed business plan.

Contact Us For Your Car Wash Supply Needs

Why Consider Kick-Starting a Car Wash Business?

If you want to start a business that is always relevant, easy to expand and involves little physical involvement in the day-to-day operations, consider a car wash business.

• There is always a need : No matter how often the interior technology of vehicles changes, the exterior will still need cleaning. Car washes are one type of business that can exist in competition. Some towns and cities have dozens of car washes for customers to choose from. Customers will select which car wash to use based on several factors, including proximity, price and services offered.
• Franchising opportunity : If your business is successful enough and you find yourself wanting to expand, the car wash industry is full of franchising opportunities.
• The business runs itself : As with any business, there is plenty to do behind-the-scenes of your operation, such as employee management, budgeting and inventory. However, because car washes are typically either self-serve or automatic, they require a minimal amount of physical involvement in the operation itself.

Automatic or Self-Service — Which Is Better?

There are two types of car wash businesses — automatic and self-service. With an  automatic car wash , cleaning machinery and rollers clean the car without any need for the customer to exit their vehicle.  Self-service car washes  require someone — either the customer or your employees — to clean the car manually. Each method comes with benefits and drawbacks.

For example, self-service car washes are a smaller financial investment, but they may require trained employees who know how to wash a car’s exterior without damaging the paint. Automatic car washes save time and labor, but they cost more to purchase and maintain.

The Importance of a Business Plan

A business plan is the most critical part of starting a business. Your self-service or automatic car wash business plan will act as a guide while you navigate your new business and will inspire confidence in lenders, investors and suppliers. A well-developed car wash business plan:

• Acts as a guide : A business plan is not just another step in the process — it is the process. The research and analysis you do for a business plan will determine much of your business’ success. How much cash flow do you need each month to operate in the green? What is the competition like, and how can you stand out from your competitors? It will also assist you in the day-to-day operations of your business, such as managing employees and payroll. The questions you answer and the strategies you develop at this stage of the process will set up the future of your car wash.
• Is important to lenders and investors : If you plan to seek financial assistance, whether through a business loan, investor or business partnership, you need a business plan to demonstrate your qualifications. Lenders and investors want to see that their money will be handled responsibly.
• Assists suppliers : If you seek a line of credit from a supplier, most will want to see a well-developed business plan in place.
• Makes your business easier to sell and franchise : If a business plan is in place, the operation will be much easier to sell in the future. Most potential buyers want to see an organized system if they plan to pick up the business where you leave off. Additionally, should you decide to franchise in the future, a business plan will help you determine the best way to go about an expansion.

A Guide to Creating Your Car Wash Business Plan

Starting a business requires hard work and great attention to detail. Before starting your car wash business, you should learn everything you can about the industry and use that information to detail and execute a thorough business plan.

1. Conduct Research Before You Start

A successful business is built on the back of thorough research. Understanding your business’ location, competition and customers gives you insight into the best way to approach your business plan. Conduct research about:

• Your location : Whether you are just starting the search for the perfect place or already have one in mind, you need to research a few things about your potential business space. Depending on where it is, you may need to consider factors like zoning, infrastructure and local laws and regulations. You should also consider how visible and accessible the location is from your city’s main roads, as well as the distance from any competitors. You might also decide to start a mobile car wash business.
• Your competition : You need to research your competition thoroughly. Where are the other car washes located? What equipment do they use? What services do they offer and at what price? Analyze the similarities in your business structure, as well as the key differences that will set you apart.
• Your industry : Understand the expectations, laws and regulations that relate to  the car washing business , as well as the equipment and supplies you need to be successful.
• Your plan : Research potential financial avenues, examples of successful business structures and other essential elements before diving into your business plan so you know the options available to you before making any final decisions. Consider looking at sample business plans for inspiration on how to create yours.
• Your customers : You need to understand who your potential and target customers are and where they are located in comparison to your car wash. You also need to know how they currently satisfy their car washing needs and what it will take to convince them to use your business.

Now that you know you need to conduct research, you might be wondering how to start the research process. There are several ways to do this:

• Conduct surveys :  Send out surveys to potential and target customers through the mail or online. You might ask questions about what your target audience values in a trip to the car wash, or what they anticipate paying once they get there. The answers to these questions will help guide you through the rest of your business plan and ensures you are reaching — and surpassing — customer expectations.
• Visit competitors : Take a close look at how your competitors are doing business. What services do they offer? What supplies are they using? What do they charge their customers? Do this not so you can emulate their practices, but so you know how to set yourself apart.
• Interview potential and target customers : Interviewing is similar to conducting surveys but in person. Not only does meeting somone face to face allow you to better gauge responses, but it will enable you to establish a relationship and start building your brand’s reputation on a personal level.
• Incorporate data from secondary resources :  Secondary data  comes from government agencies, chambers of commerce, the media and more. Data from these sources can help shape your business plan by factoring in statistics and local data. It is also a good way to find out more about your target demographic.

2. Create Your Executive Summary

An executive summary  is a brief outline of your business’ objectives, market description and growth potential. If presenting your business plan to a financial lender, it will overview the funds you are seeking. There is no need to go into extreme detail just yet — you will dig deeper into the numbers and data later. Include the following in your executive summary:

• Intended business : List the name, address and type of business structure you plan to operate under.
• Business objectives : These are your goals. Do you want to become the most profitable car wash in the city? Make a certain amount of profit by the end of year two? Whatever your business objectives are, summarize those here.
• Market description : Paint a quick picture of  the state of the car wash market  as well as your targeted customers. Briefly explain what is going to set you apart in the marketplace.
• Growth potential : Include a sentence or two summarizing your growth potential based on the data you will analyze.
• Funds sought : If presenting your business plan to lenders, this is the part where you total the amount of money you are seeking. You will go into more detail later.

3. Create a Company Summary

Consider the company summary the birds-eye-view of your business. In it, you provide:

• The name and location of your business : Include the anticipated name and address of your business.
• Your legal structure :  Define your legal structure . For example, your car wash may be a sole proprietorship, a limited liability company or a partnership.
• Your business structure : Decide how many employees you will need, as well as  how you plan to manage them .
• Your company mission statement : What do you value as a company? Excellent customer service? Community involvement? What do you hope to achieve? Your mission statement should be brief but concise enough to showcase who you are and what your business has to offer the community.
• The company history : What makes you want to — and qualified to — to start a car wash business? How did you get here?
• A business description : Briefly explain what services, products and amenities you will offer at your car wash, as well as how those services will meet the needs of your targeted market.
• Your competitive advantage : After you have researched your competition and studied how they operate, what makes you different? Will you offer higher quality soaps, lower prices or automatic service? This is the section to talk about any competitive advantages you have.
• Your business’ goals and projections : Take your business objectives from your executive summary and expand upon them in this section.

4. Detail Services and Amenities

This is where you will detail which services, amenities, tools, equipment and supplies your business plans to use while in operation. Include those you already have, as well as things you still need. Cover things like:

• Services and amenities : Decide whether your business will operate as either an  automatic or self-service car wash . You also need to consider what additional amenities you may offer, such as air dryers, tire pumping stations and more. The decision often comes down to what your business can afford.
• Equipment : Detail the pieces of equipment, tools and machinery you need. Which parts do you have, and which do you still need?
• Supplies : Supplies include soaps,  industrial washes , pre soaks, polishes and cleaning tools, as well as operational supplies.
• Operation : How do you plan to operate your day-to-day? Break down details like hours of operation, employee duties, accepted methods of payment and more.

5. Provide a Market Analysis Summary

This is where all the market research you conducted will come in. Take the research you did and analyze and summarize those findings. Later, you can apply these results to your marketing initiatives. Your market analysis summary should include information about the following:

• Description and outlook : Explain the car wash industry. Remember, not everyone you present your business plan to will be familiar with the inner workings of a car wash business. Include any challenges you may face, special considerations and the general outlook of the industry.
• Target market : Who are your targeted potential customers? Discuss their demographics as well as more qualitative information about them. What do they value in a car wash service? Which needs are not being met, and how will you meet those needs?
• Competitive analysis : Conduct a  Strength, Weakness, Opportunity, Threat  (SWOT) analysis of your business to provide a better picture of where you stand in the market. A SWOT test will show which areas you need to improve in and which to highlight.
• Unique advantages : Consider any advantages your business has, such as unique services your business will offer, specialized knowledge you have, an exclusive cleaning machine model you own or a reputation that you have taken years to establish. All of these things are selling points that let investors know you will not be chased away by competition.
• Laws and regulations : Address all laws and regulations regarding a car wash business, including any licenses and inspections you will need. The process for obtaining a car wash license differs from state to state. Check with your state’s website, as well as with local officials, to see which permits, licenses and inspections you need.

6. Demonstrate Financial Understanding

Demonstrating your financial understanding is the most crucial part of your business plan. If you are seeking funds from a bank or lender, they want to see reasonable proof of repayment, as well as your capabilities as an owner. Financial understanding includes knowing all costs associated with starting and maintaining your business, what your budget is and the details of your projected financial future. Make sure you have these items:

• Financial data : Use charts and graphs to show  the details of your financial data , including your estimated startup costs, car wash income statement, overall budget, salaries, insurance, cost of rent and utilities and marketing initiatives.
• Annual projections : Have an  overview of your projected operational costs  and cash flow, as well as a projection plan. Your projection plan is a picture of what your company will look like by a certain point, like three or five years after opening. Base your projection on a list of assumptions — such as predicted percentage of growth — and include it in this section.
• Balance sheet : A balance sheet should include your equity and liabilities and how they add up to create your assets.  Read more about creating a balance sheet here .
• Growth strategy : Explain how you plan to  grow your business  and meet your objectives, including the car wash marketing strategies you plan to use.

7. Highlight Who You Are

Your business plan is not all data and projections — it is also the place to demonstrate your capability as a business owner and operator. This is especially important for business plans you plan to present to financial backers. For this part of your plan, be sure to highlight:

• Your background : A business plan should have an entire section dedicated to showcasing you and any partners in the business. This section acts almost like a resume, highlighting your work history, education, awards and relevant professional experience.
• Professional affiliations : Affiliations include any clubs, membership programs or volunteer organizations you belong to that are relevant to your business or professional life.
• Professional references : Professional references are people you have worked with in the past, including vendors, colleagues, managers, supervisors and clients.

8. Consider the Little Things

There are several other things to consider beyond your business plan. These decisions are often easier to make but require as much research and consideration as the information in your plan. Don’t forget about these important considerations:

• Branding :  Good branding  ensures your business will stick out, and customers will remember you. It includes everything from color schemes, logos, uniforms and signage to your customer service, online presence and tagline.
• Monthly reviews : Just because you finish your business plan doesn’t mean it is done. Schedule monthly reports to go over the information you compiled and compare it to business performance. Make adjustments as needed.
• Develop good habits : A good reputation is essential in business. As an owner and manager, you need to establish and maintain good habits from day one. Good habits include your standard for delivering exceptional customer service, how you will respond to negative reviews, your employee training program and more.
• Car wash specifics : When it comes to your car wash supplies, the type of products you use can make all the difference. Familiarize yourself with the basics of car washing. There are two types of wash available on the market today — friction and touchless.  Friction car wash products  require manual scrubbing with rollers or brushes to be activated.  Touchless car wash products  only require the cleaner and water to touch the car.

It’s Time to Start Your Car Wash Business

Whether you choose automatic or self-service, starting your own car wash business can be a profitable decision. There is steady demand for your services, it is franchisable, and it involves little physical involvement in the day-to-day operations. A good business plan will help you evaluate the industry, understand your customers, prioritize certain services and understand the financial reality of your new venture. This plan is what your investors and lenders will look at to determine your creditworthiness.

Start with thorough research to evaluate your location, competition and customer demographic. Do this by distributing surveys, conducting personal interviews, analyzing your competition and consulting secondary resources. Detail the product and services you will offer, as well as the business structure you will use. Summarize your findings in your executive and company summaries. Lay out your market research and analyze the data you have collected. Demonstrate your financial understanding by keeping detailed records of all current and projected costs and income. Do not forget to provide information about who you are, what your company values and why you are uniquely qualified to start a car wash business. Finally, pay attention to the little things, like branding, customer service and  high-quality cleaning products . These decisions will support your reputation and help you profit in the long run.

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How to Start a Car Wash Business [Template + Guide]

September 13, 2022

Adam Hoeksema

According to Detail Pro POS there are over 60,000 car wash businesses in the US alone.  Car wash businesses can range from a passive model with no employees to a full service premium car wash model.  My goal in this article is to help you compare the different types of car wash businesses, the startup costs, revenue and profit potential of each model so that you can determine what type of car wash business you should start.  

The answer will depend on your goals.  Are you looking for the most profitable car wash model, the highest return on investment, the safest bet, the most passive model or something else entirely?

Each model will have its own pros and cons. Throughout this article I will be using our Car Wash Financial Projection Template as a tool to help analyze and compare the different car wash models.

Throughout the article I hope to answer the following questions:

What are the different car wash business models?

How much does it cost to start a car wash business.

• How to buy a car wash business?

How much revenue can a car wash generate?

How will seasonality impact your car wash business.

• What are the typical cost of goods sold for a car wash business?

What are the operating expenses for a cash wash?

• How much profit can a car wash owner make?

What type of car wash model is most profitable?

With that, let’s dive in!

There are 3 primary car wash business models:

• Self-serve Bay Car Wash 
• In-Bay Automatic Car Wash
• Tunnel Car Wash

Now it is possible to mix and match these 3 business models in your car wash business plan as well as add additional services like interior cleaning, detailing, etc, but for the sake of simplicity we are going to focus on these 3 models. 

What is a Self-serve Bay Car Wash?

A self-serve bay car wash is simply an open bay that allows you to pull in your vehicle, pay for the type of wash or amount of time you need in the bay, and then provides equipment like a sprayer, brush and vacuum to allow you to wash your car on your own.  Typically, this is the cheapest car wash option for a customer.  This model will also have the lowest startup costs and operating costs when compared to Automatic or Tunnel based car washes.  

A self-serve car wash can be a truly passive business as you shouldn’t need any employees and the equipment is designed to operate on its own.  

Although a Self-serve bay car wash is probably the lowest start cost and the most passive business model, it is likely the least popular car wash model with consumers.  Your upside will be lower, but you will also have less downside risk with this model.

What is an In-Bay Automatic Car Wash?

An In-Bay Automatic (IBA) car wash allows you to pull in a vehicle, park, and the equipment will move around the vehicle to wash the car.  The upside is that the customer can stay in the car and won’t have to wash the vehicle manually.  The automatic car wash will also be faster for the customer.  Often you can see an in-bay automatic car wash as part of a gas station or oil change operation, but it could also be operated as a stand alone car wash business.  

This type of model can also be a passive business with little to no employees.  

The startup cost will be greater per bay than a self-serve model, but the revenue opportunity will also likely be higher because you can charge a higher rate per wash for an automatic wash compared to a manual wash.  

What is a Tunnel Car Wash?

A tunnel car wash allows a driver to pull onto a track that will then move the vehicle through a tunnel with equipment washing and drying the car along the way.  A tunnel car wash will have the highest startup costs of the three car wash models, but it will also likely have the highest capacity and revenue potential.

Let’s look at the differences in startup costs between the different models. 

The cost to start a car wash can range from $50,000 to $7 million. 

The massive range is related to the type of car wash model you start along with the variability in the cost of land for the car wash.  Below is a list of potential car wash startup expenses that you should consider.

Car Wash Startup Expenses

Here is a general list of car wash startup expenses to give you an idea of what to expect, though the specific costs will vary based on location, scale, and business model:

Property/Location Costs:

•  Lease or purchase cost for the location
• Property taxes (if purchasing)

Construction and Renovation:

• Site preparation and excavation
• Construction of the wash facility
• Plumbing installation
• Electrical installation
• Landscaping

Car Wash Equipment:

• Automatic wash equipment (tunnel system, rollovers, etc.)
• Vacuums and vacuum islands
• Pressure washers
• Water reclamation system
• Conveyor system (for tunnel washes)
• Payment terminals or coin machines

Initial Inventory & Supplies:

• Soaps, waxes, and cleaning chemicals
• Towels, brushes, and applicators
• Vending products (air fresheners, dashboard wipes, etc.)

Licenses and Permits:

• Business license
• Special car wash permits (depending on local regulations)
• Environmental permits (especially if recycling water)
• Signage permits

Utilities Setup:

• Water connection and setup
• Electricity connection and setup
• Internet and phone setup

Marketing and Advertising:

• Grand opening promotions
• Local advertising (flyers, radio, social media ads, etc.)
• Signage and banners
• Website development and hosting

Professional Fees:

• Lawyer fees (for business formation, lease agreements, etc.)
• Accountant fees
• Insurance (property, liability, workers' compensation)

Operational Systems:

• Point of Sale (POS) system
• Security cameras and alarm systems
• Employee time-tracking system

Employee Costs:

• Hiring and training costs
• Salaries or wages for the first few months

Of course your specific startup expense will differ depending on your business model. Let’s look at each model individually. 

Self-serve Car Wash Startup Costs

For a self-service car wash you can expect $15,000 to $25,000 in equipment per bay, $25,000 for the simplest of building structures, plus the cost of land according to ISS .  

In-bay Automatic Car Wash Startup Costs

For an in-bay automatic car wash you are looking at a minimum of $250,000 per bay according to ISS .  They estimate roughly $150,000 in equipment plus a $100,000 building as a minimum startup cost. 

Tunnel Car Wash Startup Costs

The startup costs for a tunnel car wash can range from $2.5 million to $7 million according to Car Wash Advisory . Those startup costs can be broken down into the following categories that we have built into our car wash pro forma template:

• Water Treatment System
• Tunnel Equipment
• Vacuum System
• HVAC and Plumbing

These startup expenses can be entered into the fixed asset section of our pro forma as seen below:

Now that we have a rough idea of the startup costs associated with the varying car wash models, you might be thinking about buying a car wash instead of starting from scratch.

How to Buy a Car Wash

Now that we have taken a look at what it would take to start a new car wash business, you might want to consider buying a car wash instead.  There are a few key questions related to buying a car wash that I want to hit on:

• Where can I find car wash businesses for sale?
• How much does it cost to buy a car wash?
• How to get funding to buy a car wash? 

Let’s take a closer look. 

Where to Buy a Car Wash Business?

Fortunately there are many car wash businesses available for sale and easily accessible.  BizBuySell lists hundreds of car wash businesses available for sale .  As you can see from the screenshot below they have different types of wash businesses available including self wash, automatic tunnel washes, semi truck wash businesses and everything in between. 

How Much Will it Cost to Buy a Car Wash?

Car wash businesses can cost between $40,000 and $11 million to purchase. 

I found this huge range of pricing simply by sorting the car wash businesses available for sale on BizBuySell by price.  The lowest priced single car wash was a 3 bay self service car wash priced at $40,000 up to a single unit tunnel car wash built 3 years ago that was listed at $11 million.

Since the range in pricing can vary so dramatically, what we really want to know is how are car wash prices typically determined? 

How are Car Washes Valued?

Car washes are typically valued at 4.6 to 6x EBITDA according to Carwash.com

How to Fund a Car Wash Acquisition?

Once you find a car wash that you are interested in, you will need to find a way to finance the acquisition.  My favorite financing option is an SBA loan.  The SBA 7a loan program will allow you to borrow up to $5 million to acquire a carwash business.  You should expect to invest 10% of the purchase price into the deal from your own savings or from outside investors that you are bringing into the deal.  

Resource: Top SBA Lenders for Car Washes

We have been highlighting our car wash specific financial model so far, but if you are acquiring an existing car wash, our acquisition financial projection spreadsheet will serve you well. You can enter historical revenue and expenses and use that as a base to forecast your financials from. This model will give you everything you need in order to apply for an SBA loan.

Once you land on starting new or buying an existing car wash, the next thing you will want to know is how much can my car wash generate in sales.

Revenue between the 3 different models of car washes can vary dramatically.  We like to find industry experts that provide revenue forecasts, but we also like to build out revenue assumptions from the ground up as well in order to provide a reality check. First, let’s look at some industry expert revenue forecasts for each of the three car wash models:

How much revenue can a self serve car wash generate?

According to Dultmeier it takes a population of 1,000 to 1,500 to support a single bay self serve car wash.  They estimate that a self-serve car wash can generate roughly $1,000 to $1,500 per month in revenue per bay.  According to Grandview Research , the US car wash industry generates $14.21 billion in revenue annually.  With a US population of 332 million, this means the average American spends roughly $43 per year on car washes.  Based on that per capita spending, the Dultmeier estimate of roughly a dollar per month per capita for a self service car wash seems to be reasonable. 

How much revenue can an in-bay automatic car wash generate?

According to JBS Industries the average in-bay automatic car wash generates roughly $139,000 per year.  

An in-bay automatic car wash can generate more revenue than a self service car wash because it can charge a higher rate per wash and will take less time per wash which means the revenue capacity is much higher. 

How much revenue can a tunnel car wash generate?

JBS Industries estimates that a tunnel car wash generates $685,000 annually.  

The average price per car wash for a tunnel car wash is roughly $15 which allows a tunnel car wash to generate a much higher annual revenue. 

Many modern tunnel car washes offer an unlimited wash membership plan. Our car wash financial model allows you to enter in a conversion rate of active customers that you can convert into unlimited wash members as well as distribute between different membership levels if you have more than one membership level offering. 

Depending on the location of your car wash seasonality can be a big factor on both revenue and cash flow for your car wash.  The average American washes their car 13 times per year; however, this can fluctuate throughout the year.  People tend to wash their cars more often during the winter months.  In fact, you can see a clear trend using Google Search Trends and looking for “Car wash near me” search volume in a city like Chicago.  There are spikes in search volume during the winter months and specifically around snow and ice events when cars are caked with salt and chemicals from the road treatment. 

Based on this search data you can see that search volumes are nearly double or triple the average volume during the busiest months during the winter.  Our car wash financial model allows you to enter in seasonality adjustments so that you can see the impact on your cash flow projections.  As you can see below, you can enter in the average number of car washes per month per active customer during each month of the year.  

In this monthly sales forecast chart you can easily visualize the impact of seasonality on your sales depending on your location. 

Next, let’s dive into gross profit for a car wash business. 

What is the typical gross profit for a car wash business?

According to Bizfluent the average gross profit for a self service car wash is roughly 70%.  

The gross profit can vary depending on the model of car wash you are operating.  For both a self serve and in-bay automatic car wash you can expect similar gross profit margins because your only cost of goods sold is the water, utilities, and soap associated with each wash, there is no labor cost component. 

Typical Gross Profit for a Tunnel Car Wash

With a tunnel car wash you will need to consider the cost of labor per car wash in order to estimate your actual gross profit. 

One way to approach this is to estimate the number of washes per hour you expect in a day and then the average labor cost you expect to pay your labor per day.  Then divide your total labor cost by the number of washes you expect to have to come up with a cost of labor per wash.  

Beyond your cost of goods sold you will also have some operating costs associated with your car wash.  This will vary depending on your model, but each model will likely have the following operating costs:

• Advertising
• Bookkeeping
• Payment processing fees
• Miscellaneous expenses

If you operate a tunnel car wash, you will have additional labor costs with salaried positions like a general manager.  

It is clear that a tunnel car wash model is going to be the most profitable car wash business model from an absolute dollar amount level, but our car wash financial model will help you actually calculate your profit margin as a percentage of sales and your return on investment once you enter in all of your specific assumptions.  

Below you can see an example output of key ratios that will be calculated for you once you input your specific car wash assumptions into the financial model . 

According to a report by Auto Laundry News a full service tunnel car wash can generate between $500,000 and $900,000 in annual profits on the high end.  On the low end we estimate that a single self service car wash bay can generate $18,000 in annual revenue with a 70% profit margin which means that a small self service car wash should be able to generate $12,600 in annual profit. 

As you look to secure a loan or investment for your startup car wash you are probably going to need to produce a set of financial projections. We hope you will give our template a try and contact us if you have any questions along the way. Best of luck!

About the Author

Adam is the Co-founder of ProjectionHub which helps entrepreneurs create financial projections for potential investors, lenders and internal business planning. Since 2012, over 50,000 entrepreneurs from around the world have used ProjectionHub to help create financial projections.

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Have some questions? Let us know and we'll be in touch.

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Creating the Ultimate Car Wash Business Plan

A business plan seems like a small step in starting car wash businesses , but it is actually a very important one, and it shouldn't be overlooked.

A business plan is essentially a roadmap for your business that will help you stay on track and achieve your goals. Without a strong business structure, it will be very difficult to make your car wash business successful.

But building a car wash business plan can be daunting, and that is why we're here to get you started on the right foot! This article does not offer an exhaustive list of everything you may need to include on your car wash business plan, but will discuss many very important aspects to include so your car wash business can launch well.

The Car Wash Industry is Competitive but Highly Rewarding

The car wash industry is a rapidly growing industry that can prove to be very rewarding to be part of. It is also a competitive one that can be devastating and stressful if you are not well prepared. That is exactly why you will want to create a thorough car wash business plan prior to diving in head first. This document will serve as your guide to success and help keep you on track when challenges inevitably arise in your car wash service.

What is a car wash business plan?

A car wash business plan is a document that outlines the goals, strategies, and operational plans of your car wash business.

It should provide a detailed overview of your business, including information on your target market, pricing strategy, marketing plans, and operational procedures. The goal of your business plan is to help you achieve your desired results by clearly understanding your starting point, and outlining the steps you need to take to get to your business objectives.

Creating a car wash business plan can seem like a overwhelming task, but it will prove to be worth the effort once you get your business running.

Why write a business plan for a car wash?

We understand that some may be eager to get their business up and running as quickly as possible, but we cannot stress enough how important it is to have a plan in place.

Establishing a strong business plan will help you avoid common pitfalls, make better decisions, and set your business up for long-term success.

A well-crafted business plan will also give you a much better chance of securing funding from investors or lenders , as they will be able to see that you have put thought into your venture, and understand the car wash industry.

What does a business plan look like for a car wash?

A car wash business plan can be designed many different ways, but as a general baseline, you can think of it covering two major areas: the financial side and non-financial side.  

The financial side will include many things such as your financial goals (short-term and long-term), sales forecast, balance sheet, and budget and cash flow plan.

The non-financial side will encompass everything else that makes up your business plan including your company overview, target market analysis, marketing strategy, and operational procedures.

While there is no one right way to format your business plan, we recommend using a structure that is easy to follow and understand.

Market Research... a very good place to start.

An important part of opening a car wash business is to know the existing businesses around you, specifically other car washes. You need to know what they're offering, at what prices, who they're serving, etc.

The only way you will be able narrow down these factors is by investigating how other car washes operate. So be sure to do thorough research on your competitors and use that information wisely.

Great things to look for is whether there is a gap in the market that you could fill, and differentiate yourself with (but ensure there are also customers seeking that gap). Customers may be seeking a car washes with a pet wash or vacuums available, but likely not live music, for instance.

You may find that there are many self service car washes in one area, which may say that the people who live around there might want to spend less money on a car wash, or have more time to dedicate to washing their vehicle.   It may also mean that there may be an opportunity for a different type of car wash business, such as a tunnel or in-bay automatic.

Or perhaps there is one huge full service car wash that dominates the market as they are able to provide the whole package of interior and exterior cleaning and their consumers enjoy that luxury. Full service car washes are much more expensive to launch and operate considering the building size, employees, and equipment needed to run it, but they will charge much more than other options for their work.

Likely some clients are seeking a more affordable alternative car wash in that area, that still provides an exceptional clean. How could you as a potentially smaller car wash operation offer that, and communicate it to your consumers?

By discovering what working (or not) in your area, you can judiciously build your car wash business for success, finding your own foothold in the market.

Business Plan Overview: What to Include

When writing up your car wash business plan, you will want to format it in an easy to read way that outside people can understand. Below are some sections you may want to include.

Company Overview

This is a simple description of your business that could include:

• The type of car wash business you would like to start
• Its proposed location
• What you will offer your customers
• Target Audience
• The mission and values of your business
• How it fits in context of your market and competitors

Executive Summary

The executive summary is a brief overview of your business plan, and is similar to a business overview above.

It could include short summaries of:

• The main points of your market research
• Marketing strategy
• Operational procedures
• Financial forecast
• Main business Objectives

It can be helpful to write this section last, as it will be briefly addressing the content in the following sections.

Business Description

In this section, you will want to describe your business in more detail.

This can include:

• The history of your business (are you a franchisee, opening a new location, or starting this venture from the beginning?)
• Who is involved
• What products or services you offer, and related operations
• Short-term and long-term goals

Sales Strategy

This section should include a detailed description of how you plan to generate sales to have a profitable business and numerous customers.

This could include:

• Your pricing strategy
• Target market
• Client pain points
• How your services address them
• Competitive edges of your services, vs the competition
• Promotional activities such as providing any car wash discounts.
• Loyalty programs, or methods to retain repeat customers
• Supporting solutions, like Mosaic (a cloud-based platform, which you can market directly to customers' phones, where they can buy washes, start the car wash, and earn/redeem free washes for the future)

Marketing Strategy

Greatly related to generating sales, above, your marketing plan will be a guide on how you plan to generate awareness and attract car owners to get their car washed at your business.

You'll need to decide and describe:

• Where your target market spends time, and their demographic
• What methods you'll use to reach your target customers
• What messaging you'll use to attract customers
• How you will encourage customer loyalty
• Brand your business
• Promote your USPs (unique selling propositions) for your car wash business
• You'll also need to create a budget for your marketing efforts

There are many ways to stand out within the market such as harnessing a great brand and signage at your site ( which is a benefit of using Turtle Wax Pro chemistry ), using social media, local radio stations, or a local newspaper. We have discussed some of these marketing campaigns or strategies in past articles.

Competitor Analysis

Harness the market research you used before in a competitor analysis to provide further clarity of the competition surrounding your car wash.

You can summarize your market research, or you may wish to conduct a SWOT Analysis looking at main competitors':

• Opportunities

This process can help solve for your own unique selling features and how you can stand apart and gain and retain customers, while also being aware of successful practices that other car washes are using.

Financial Plan

This is your expected financial performance, and will not be exact but will help in the framework of your business structure. Financials can get complicated but we'll keep it simple in this explanation, and if starting a new business, these numbers may be projected.

These are components you should consider for a successful financial plan:

• Financial Goals (could be short- and long-term)
• Projected Profit and Loss Statement
• Sales Revenues Forecast
• Balance Sheet
• Cash Flow Statement
• Anticipated Startup Costs (below)

Initial Financials

This part details your current financial status of your business; it'll show a bank or investor what you currently have to open a new car wash, and what you will need as bank financing. Include anticipated initial spending for equipment, marketing, staffing, etc. to get the doors open at your car wash business. Think of this like your start-up cost, which is what you have to get your car wash up and running.

Operational Plan

In this section of your business plan, you will want to describe how your business will operate on a day-to-day basis. This is the backbone of your car wash, and although these aspects can naturally evolve and change, it will be important to have a thorough plan in place for a successful launch for your car wash business.  

This can include a description and activities of your:

• Equipment and Chemistry (more on this below)

Equipment Plan

Of course, you will need the right equipment to open a car wash. Whether taking over an existing car wash, or building from the ground up, you'll want to be sure that you have high-quality equipment that gives exceptional performance.

Equipment will also differ for the situation and type of wash. For example, self service equipment will be different than equipment for an in-bay automatic car wash.

Researching and knowing your equipment needs in advance, including installs, any repairs, maintenance or upgrades you will have to make, can save a new car wash business a lot of headaches down the road, as you avoid unnecessary service interruptions, and can get more cars washed for your target customers.  

With this industry, whether a self service car wash, or automatic car washes, there's a lot of equipment that needs to be continually operational. From vacuum cleaners, a pressure washer, your conveyor system, or even office equipment, you'll want to make sure that your equipment is properly maintained and serviced on a regular basis, and certainly ready to go at your business' launch!

Chemical Plan

A pivotal factor in running a car wash service is having the right chemicals. There are many different types of chemicals on the market and car wash owners will want to be sure to pick the right chemicals and chemical representative to support your business. We obviously consider Turtle Wax Pro to be the best chemistry available , helping car washes provide exceptionally high quality service and results with each customer's vehicle.

While picking the exact chemicals at this stage could be a little early, its a good idea to get acquainted with some market research on the different brands available in car washing.

It also is a great idea to seek out a reputable chemistry rep or distributor to aid you in finding the perfect chemistry for your needs: a solid representative can truly help your car wash be set up for success, and shine! They will conduct tests like cost-per-car analysis, chemical comparisons, and ensure your site is optimized for premium results.

Staffing Plan

You'll need to decide how many employees you will need to properly run your car wash business.

What roles will you need filled, and what qualifications and wage will pair with those roles. You'll also want to consider the type of training you will need to provide for your staff to operate your car wash facilities and provide exceptional customer service. (As an added benefit, Turtle Wax Pro customers get access to an exclusive free training tool called TWPLearn which can help them train new and old staff alike in many industry skills!)

Becoming car wash owners may be a big leap, but a car wash business plan can get businesses started on the right foot, and also help in getting bank loans and other support for local businesses, as a financial institution can see you've done your homework discovering business basics like: a solid business location, discovering potential customers, planning an effective sales strategy, conducting necessary market research and developing excellent marketing campaigns, recognizing anticipated start up costs, anticipating staffing and equipment needs, and generally educating yourself in the car washing industry! It's a good deal of work, but has numerous rewards for the business owner of a budding car wash!

Opening a car wash business? Contact Turtle Wax Pro

Turtle Wax Pro is a leader in chemical manufacturing, and with over 75 years in the car care industry, we believe we have the best car wash chemistry on the market.

But more than that, we have decades of experience supporting car wash operators and businesses in all aspects of their business! We've been through the wash, so to speak!

We know that strong business relationships are vital within the car wash industry and strive to build them with all of our clients and partners. If you have any questions or concerns regarding your car wash business or business plans, and if Turtle Wax Pro chemistry and marketing solutions are right for you, you can reach out to us at any time.

Related Blog Posts

Here at Turtle Wax Pro, we understand the difficulty in succeeding within the car wash industry, and especially in trying to stand out in the market.

The car wash space has many substitutes available to consumers, ranging from self serve to full automated washes. This creates the need for your wash to stand out in the eye of consumers.

Advertising can be a great way to increase business as your potential audience can be attracted and enticed towards your car wash over another!

By targeting consumers with specific and different forms of ads, businesses can attract new customers and grow their business in ways they could not done before.

Advertisements are not only for gaining new customers, they can be essential for building general brand awareness and improving loyalty for your existing users.

In this article, we'll be walking you through why advertising is important, how you can use advertising to strengthen your business, and how you can start creating impactful advertisements.

The Car Wash market is a multi-billion dollar industry.

There are over 25,000 car washes in the United States alone. The industry employs over 150,000 people and generates over $9 billion in annual revenue.

Even now, growth is still occurring at a rapid pace. In fact, the industry is expected to grow by 3% every year.

This growth is driven by the rise in vehicle ownership, increase in per capita income, and the need for car owners to maintain their vehicles.

With the right car wash advertising strategy, businesses can tap into this growing market and improve their bottom line.

The Car Wash Market

Despite the large size of the market, the car wash industry is very fragmented.

The top 50 companies account for less than 20% of the total market share. This leaves a large opportunity for small and medium sized businesses to increase their market share.

There are many different types of car washes, from self-service to full-service. There are also a variety of different services that you can offer, from express wash to detailing.

No matter what type of car wash you have, there are plenty of things you can do to increase business and market share.

The Car Wash Industry is a Tough Market

If you run a car wash, you know that competition is fierce.

Many car washes are going out of business because they can’t keep up with the competition and provide quality services at reasonable prices.

So how can you make sure that your car wash stays competitive?

Advertising is a way to help ensure that your wash stays competitive and has a consistent flow of customers.

Advertising allows your car wash business to attract new customers, customers from competing businesses and may even stop current customers from going elsewhere. .

Unfortunately, many local businesses are going out of business because they haven’t been able to keep up with the competition as there likely are many car wash options to choose from in any given area.

Standing out is difficult, but is a must to attract customers.

Quality services and reasonable prices are important for success in owning a car wash.

If you want your car wash to be successful, you need to offer quality services at reasonable prices.

Unfortunately, many car washes are going out of business because they can’t keep up with the competition and provide quality services at reasonable prices.

In a competitive market like the car wash market, there are many substitutions present. That means for customers to choose your wash, you must provide a great wash at a great price.

Advertising a Car Wash

The first step to increasing business is to make sure that customers are aware of your car wash. Advertising can be a great way to do this.

There are many different ways to advertise and utilizing a mix of methods is the best way to ensure results.

Here are a few things to keep in mind:

First, businesses should consider what type of ad would be most effective for reaching their market.

The type of car wash will dictate exactly what type of ad to use. For example, a self service car wash may have a different marketing strategy than a full service car wash.

Second, businesses should make sure that their ads are creative and attention-grabbing.

Attractive visuals, key words, free services (or discounted) will all be attention grabbing to your audience.

Finally, businesses should track the results of their car wash advertising campaigns to ensure that they are effective.

Trial and error is sometimes the only way to succeed.

An important thing to remember when it comes to advertising car washes is that not all methods will work for every business. If you want more customers, it is important to experiment with different types of ads and see what works best for your company.

Car Wash Marketing Ideas

There are a variety of different ways to advertise your car wash.

You can use print ads, radio spots, social media campaigns, and outdoor signage , just to name a few.

By using a variety of car wash marketing techniques , you can reach a wider audience and bring in more customers who will appreciate the convenience and quality of your car wash service.

One way to advertise your car wash is through print ads. You can place ads in newspapers, magazines, or even direct mailers. Make sure to include your car wash’s name, address, and phone number so customers can easily find you.

Distributing flyers in the local area is also a great way to promote your car wash.

You can also include a coupon or special offer in your print ad to entice new business to try out your services. For example, you could offer a discount for first-time customers or a free car wash with the purchase of a detailing package.

Radio Spots

Another way to reach customers is through radio spots. You can buy airtime on local radio stations and create ads that will play during drive time.

Like print ads, make sure to include your car wash’s name, address, and phone number in your radio spot so customers can easily find you. You can also include a sales promotion within it, to cause more listeners to act.

Social Media Campaigns

In today’s world, social media is a powerful marketing tool. You can use social media platforms like Facebook, Twitter, and Instagram to reach customers. Other social media sites such as LinkedIn and TikTok could prove to be useful car wash marketing tools as well.

Social media accounts are crucial for car washes because they provide a way to connect with customers and promote deals or discounts.

When creating social media posts, be sure to use attractive visuals and persuasive copy. You want to grab people’s attention and make them want to learn more about your car wash.

Make sure to include a call-to-action in your posts, such as “Visit our website to learn more” or showcasing particular services that customers will love to have done to their vehicles.

Outdoor Signage

Another way to reach potential customers is through outdoor signage. You can place banners, signs, and flags around your car wash to grab people’s attention.

Make sure your signage is visible and legible from a distance. You want people to be able to see it and read it easily so they know what your business is and what services you offer.

You can also use outdoor signage to promote special services such as your for top of the line package.

Many companies (including Turtle Wax Pro) have outdoor signages that are very appealing to the eye and showcase a premium nature to them, which cause customers to try them out.

By using a variety of advertising techniques, you can reach a wider audience and bring in more customers to your car wash which will aid in succeeding even in the most competitive market.

What do you Write in a Car Wash Advertisement?

Here are a few ideas of what you can include in your car wash ad:

• Your business name
• A tagline or slogan
• Attractive visuals
• Information about your location
• Unique Aspects
• What services you offer
• Specials or promotions you are running
• A call to action note that entices consumers

Having a variety of these ideas can help your ad stand out from your competitors and help drive sales.

How to Create a Tagline or Slogan for a Car Wash?

Your tagline or slogan should be easily recognizable, so customers can remember it and associate it with your brand.

It should be reflective of what your company does or what you want your company to be known for. Whether it be affordable rates or the best cleaning job in town.

Also, your tagline or slogan should be reflective of your company’s values. (ex: environmentally focused)

What makes your Business Different?

The aspects that make your car wash different than the one down the road should be included in your advertisements.

You may be a local business, the only one using a specific brand of products, touchless as opposed to using brushes, an established brand, or vastly more experienced.

Small businesses have the opportunity to focus on community service or being more personal with their customers. Thus, many consumers choose to support small businesses over other options.

These are all examples of characteristics that make your car wash business stand out and are potential reasons why customers will choose you over another.

Unique Advertising Ideas for your Car Wash Business

The car wash marketing strategies mentioned before are significant in bringing awareness to your wash. But you might already have the basics covered, or maybe you want to try something different to set your business apart.

If that’s the case, here are some unique advertising ideas for your car wash business:

Sponsor a Local Sports Team or Another Popular Local Attraction

One way to get your car wash’s name out there is by sponsoring a local school sports team or another popular attraction in your area.

This could be anything from Little League to the local school. By having your name on their jerseys or arena, you’ll be getting great exposure to both new customers and existing customers.

Have a Grand Opening Event or Anniversary Event

Another way to advertise your business is by hosting a grand opening event (for a new business) or anniversary event. This is an exciting way to get new customers in the door and try out your car wash for the first time.

At special events, you can offer special pricing, freebies, free food, or other activities to bring in larger crowds. You can also use special events like these as an opportunity to introduce any new services or products you might be offering.

Get Involved in the Community

One way to endear your business to your target audience is by getting involved in the community. This could be anything from sponsoring a charity event to hosting a food drive.

By giving back to the community, you’ll not only be helping others, but you’ll also be gaining some good publicity for your business. This is a great way to build brand awareness and loyalty among possible customers and your customer base.

Offer Free Washes

Not many people can turn down something free. By giving away a free wash for their first wash, you encourage customers to try out your service.

This way they can compare your car wash to the one they typically use, and if your service is of good quality, consumers will continue for paid washes.

Have a Rewards/Loyalty Program

A rewards program is a great way to encourage current customers to continue using your wash. By offering a discount coupon or freebies after a certain number of visits, you’ll be sure to see customers coming back.

Having a loyalty program is also a great way to upsell customers on other services or products you might offer.

You can promote your loyalty club on your business website, on social media, or through in-store signage. This is a great way to increase your number of returning customers and build customer loyalty.

Thinking outside the box can separate you from the rest of the competition, and get your car wash business out in a way no one else can.

Working with an experienced company like Transchem and Turtle Wax Pro

Implementing a strong marketing strategy to ultimately increase business for you car wash can be difficult.

Transchem and Turtle Wax Pro are not only car wash suppliers, we are companies dedicated in helping your business succeed.

We understand that just owning a car wash is only a small fraction behind operating a car wash, marketing it is a must.

We have decades of experience helping car washes of all types and sizes, and thus, can provide a superior level of guidance that can help your car wash business gain market share and increase customers.

It's obvious how important advertising is to suceeding in the car wash market. By utilizing some of the advertising ideas mentioned, you can increase brand awareness to your car wash and bring in more traffic.

Advertising is an incredible powerful tool that can skyrocket the success of your business. If you believe that your car wash business could improve it's advertising, don't hesitate to get in contact with us! We at Transchem and Turtle Wax Pro can provide some guidance on how to seperate yourself from the rest of the market.

Car wash chemistry is what drives our industry. It's what gets cars cleaned, dry, and beautifully shiny. And it cannot be talked about enough!

But, it can get a little confusing with all the different types of car wash chemicals, so we're here to talk you through the different options and what you should be looking out for when picking chemistry.

What are car wash chemicals

Commercial car wash chemicals are specially formulated cleaners that are designed to remove dirt and stains from a car's surface. This chemistry usually comes in concentrated form, and must be diluted with water before use. There are many different types of car wash chemistry on the market, each designed for a specific purpose. For example, there are degreasers that are designed to break down and remove grease and oil stains, as well as wheel & tire cleaners that are formulated to remove brake dust and grime from your wheels and tires.

Different Types of Car Wash Chemicals

There are many different types of commercial car wash chemicals available on the market, each designed for a specific purpose. This is not an exhaustive list as car wash chemicals can get pretty niche. But these are some of the most popular car wash chemistry and their uses:

Also known as traffic film removers (TFRs), presoaks are designed to loosen and remove heavy build-up on your car's surface.

Presoaks are usually applied at the start of the wash to allow them time to work before the main wash. Presoaks as used as the "heavy lifters" in the wash process and are typically high alkaline (pH 11-14) or low acid (pH 0-3).

Presoaks can differ in pH level and surfactant type, so be sure to ask your car wash chemical supplier which one is best for your needs.

As a general thought, high pH presoaks are better at removing organic materials (like road film, bugs, and sap) while low pH presoaks are better at removing inorganic materials (like brake dust and road salt).

Car Wash Soap, Shampoo, and Detergents

Soap, shampoo or detergent is designed to remove light dirt and dust.

These products are applied to vehicles and then rinsed off to clean off vehicles and get them ready for the next stage.

Soaps can differ in many ways but a popular option for both its cleaning effectiveness and visual prowess are triple foams. Triple foams are designed to create thick suds that both look good and help remove dirt from surfaces, in a layered (or triple) effect.

The best car wash detergent on the market (in our opinion) is from Turtle Wax Pro. We have a variety of detergents that are designed to work in any situation your wash may need.

Finishing Products

After your car has been washed and rinsed, you'll want to apply a finishing product to provide a protective barrier against UV rays and other damage on your car's paint and clear coat.

There are many different types of protection products available, from simple waxes to more complex sealants. We have existing blogs explaining the differences between carnauba wax , ceramic coatings , and sealants .

Another type of finishing product is drying agents .

Drying agents help to remove water from your car's surface by making the surface hydrophobic. This helps cars dry faster and hold onto less water. If you want to learn more about drying agents, check out our guide to drying agents.

Wheel & Tire Cleaners

As the name suggests, tire and wheel cleaners are designed to clean your wheels and tires.

After wheel cleaners have been applied, it should be rinsed off to avoid damage to your car's paint job.

Tire Dressings

Tire dressings or tire shine products are designed to give your tires a shiny, new look.

Tire dressings and tire cleaners are not essential to the wash process but are an extra step to ensure spectacular results and make your commercial car wash stand out from the rest.

Specialty Chemistry

Specialty chemistry can be chemicals with various desired effects. These products are used for specific instances and are not necessarily needed for every wash. But using specialty chemicals is a great way to set your wash apart from the rest in the car wash industry.

Some examples are:

• Bug Removers
• Manual Cleaners
• Presoak Boosts
• Rust Inhibitors

Detailing Products

Detailing products are slightly different chemistry used by detailing professionals to achieve specific results on a car's surface, usually through manual applications.

However, some of these products (like glass cleaners and bug removers ) can be used in the regular wash process as well.

Eco Friendly Chemical for Car Wash

There are many different types of commercial car wash chemicals on the market, each designed for a specific purpose. However, not all wash chemistry are created equal. Some of these cleaners can be quite harsh and damaging to your car's paint or even strip the finish off altogether!

One type of chemical that is becoming increasingly popular is eco-friendly or "green" cleaners.

Hyper Concentrates

Hyper concentrate® are products that are designed to be diluted with water when they are in use.

The advantage of hyper concentrates is that they are very economical and can last a long time.

With hyper concentrates, you pay for the actual chemical not a drum mostly made up of water. This means you'll save money on your chemistry, and save money on shipping as you'll need less product.

But the advantages don't stop there, you'll be able to wash more cars with your chemistry, making you do more with less.

If you want to learn more about hyper concentrates, we have a video explaining the process in detail here .

Are car wash chemicals safe?

As with any cleaning product, it is important to read the label and follow the instructions carefully.

Car wash chemicals are safe to be used for their intended purpose, but perhaps not for other uses. They may be toxic, corrosive, or even flammable.

Follow the instructions and directions indicated by the manufacturer. It is also vital to keep safety data sheets, or SDSs, on hand in case of an accident.

Car Wash Chemistry Ingredients: What to Look Out For

The exact ingredients that make up commercial car wash chemicals differ for an infinite number of reasons.

But there are a few things you will want to prioritize and avoid.

We recommend looking for products that have ingredients that meet environmental regulations and all municipal, provincial/state and federal sewer-use by-laws.

Chemicals to Avoid

• Ammonium Bifluoride (ABF)
• Hydrofluoric acid (HF)

What kind of chemistry do Touchless car washes use?

Touchless car washes use chemicals, just like any other wash, but they are typically formulated to work independently without the help of brushes or cloths.

Friction helps products do their job and deal with tough grease and marks, but without that aid, the chemicals themselves must be able to perform by themselves.

If you're running a touchless wash, contact your suppliers to ensure your chemistry is ready to work in a touchless environment.

Chemistry is important, car wash equipment matters too!

The quality of your wash will also depend on the quality of your equipment. Old equipment may not be able to effectively operate and use high quality chemistry. It may even break down more often, causing more downtime for your business.

Subpar machinery may struggle in its important tasks: removing dirt, applying even coats of chemical and having an accurate water pressure.

We'd recommend updating your existing wash equipment if it is getting old, and be sure to purchase the right kind of equipment to match the chemistry you plan to use.

Chemistry Concerns? Ask Us - Turtle Wax Pro

We have over 75 years of car care, chemistry knowledge, and decades of supporting car wash businesses of all types. Turtle Wax Pro and our parent company, Transchem Group have seen it all.

The chemistry your wash uses must be unique to your situation, your location, your car wash and your desired finished product. An experienced supplier like Turtle Wax Pro, will ensure exceptional results with cutting edge chemistry, while being cost effective, to keep your business washing for years to come.

We also have numerous other product lines such as our full Line of AutoLux products, for more conservative pricing options or private labeling, to truly make your wash unique.

If you have any questions about car wash chemistry in general, or any specific supplier or chemical inquires, contact us anytime . We love to chat about anything in the car wash industry, and that includes chemistry!

An important factor for any type of car wash business is equipment. Whether it's big commercial machinery, a pressure washer, or even just drying towels, equipment is what helps us clean and dry cars.

But there is a lot of equipment on the market, most of which is not necessary for every car wash. However, as a car wash business owner, how can you decide on which equipment you need, or which you don't need.

That is exactly why we're here to walk you through car wash equipment, with the goal of leaving you more confident in deciding what equipment you should be purchasing for your car wash.

Equipment For a Car Wash: What Every Wash Can Use

When you first think about car wash equipment, you may think of conveyor belts, huge dryers, and moving water pressures systems that automatic car washes use. While that is important, it does not stop there, there are other less flashy types of equipment that should be used in a car wash business.

Reverse Osmosis System or Water Softener

This type of system is used to remove impurities from water before it even enters the car wash. This ensures that your car wash equipment doesn't get gunked up with minerals and other particles that can cause damage. Water with lots of minerals, or hard water, can even interfere with the car wash process itself, leaving a poor result. We have a blog detailing all the effects about hard water. In order to get a spot free rinse a reverse osmosis system is required.

Water Reclaim System

A water reclaim system is used to recycle water from the car wash. This helps to cut down on water usage, as well as sewage fees, because less water is being sent down the drain.

These systems turn dirty, used water, into clean water that can be used again. ClearTech specializes in water recycling and you can check them out if you're interested.

Types of car wash equipment for an automatic wash

Some automatic car washes use brushes that will rotate and scrub off dirt, grime, and marks off of vehicles. These brushes are large, and vary in abrasive level. Automatic washes won't always use brushes, but it's a common method for those that do.

A conveyor carries the vehicle through the car wash. Not all automatic washes use a conveyor system.

If they do use one, it is typically for a tunnel car wash, where the vehicle is carried through a long tunnel. With each section being a different stage of the car wash that cleans all those painted surfaces, windows, and wheels of a car.

After a vehicle is washed, it needs to be dried off before the residual water evaporates and leaves water marks. Automatic car washes typically have very large and strong dryers that will quickly and efficiently dry off the vehicle.

High Pressure Water Systems

Automatic car washes have high pressure washers that do an excellent job at quickly and efficiently washing and rinsing vehicles.

These are especially important in touchless car washes , where no friction is used, and will need an precise amount of water pressure to leave a spot free rinse!

Wheel Cleaners

Some automatic car washes have wheel cleaners. These are special machines that will quickly and easily clean the wheels of a vehicle. Situated before the dryers, the wheel cleaner cleans off any residual water and brake dust that may be on the wheels.

Chemical applicators

Automatic car washes typically have chemical applicators that will apply presoaks, soaps, detergents, waxes, and other chemicals to the vehicle during the wash process. Often these applicators can be embedded within arches for additional show.

Types of Equipment for a Self Service Car Wash

Self serve systems.

Self serve washes need much less individual equipment to operate. These types of car washes commonly have an all-in-one system that is multi purpose and has all the features that customers need to wash their vehicles.

These systems can apply presoaks, triple foam detergents, wax, tire cleaner , drying agents and more. This way, you can save room and money, while keeping everything in one area for people to use in washing their cars. They typically have a spray gun or brush that customers use to apply the solutions themselves.

These help the job, like a tire scrubbing brush, or microfiber towels or microfiber cloths. These are pieces that can make the process quicker or easier, but typically aren't necessary to get the job done.

Types of Equipment for a Full Service Car Wash

All in one systems.

Since full service washes also wash cars by hand, it would make sense that they also use a similar type of car wash system as a self service car wash. The employees would use a system that can apply presoaks, soap, wax, and other chemicals to the vehicles, and clean them for customers.

These are small extras such as drying towels, microfiber cloths, and other related tools that help the employees clean and dry cars effectively.

Central Vacuum Systems

A central vacuum system is a very important piece of equipment for full service car washes. This is because it allows the employees to quickly and easily clean the inside of customer's vehicles without having to lug around a heavy and inconvenient vacuum cleaner. Central vacuum systems may be available at automatic and self serve washes but since those business' are catered towards cleaning only the exterior of vehicles, it is more of a priority for full service car washes.

Types of Equipment for a Truck Wash

Since trucks are so large in size and sometimes have a challenging shape to clean, there are specially designed equipment to tackle their wash.

These systems are usually sold together in two varieties:

Drive Through Truck Wash

Almost like an in bay automatic wash, but with a twist of tunnel washes, trucks drive through a wash bay where stages of equipment will clean the truck as it drives through.

Roll Over Truck Wash

In this system, trucks go into a wash bay and stop while equipment goes around the truck and washes it. The advantage of this type is that it can clean more effectively for trucks with unique shapes.

How to choose the right car wash equipment for your business

When starting a car wash business, one of the most important decisions you will make is choosing the right car wash equipment.

There are many factors to consider, including the type of vehicle you will be washing, the climate in your area, and your budget. For example, if you live in an area with harsh winters, you will need equipment that can withstand freezing temperatures.

Alternatively, if you plan to wash high-end vehicles, you will need equipment that can provide a gentle clean.

Once you have considered all of these factors, you can begin to narrow down your options and choose the car wash equipment that is right for your business. With the right equipment, you will be able to provide an excellent wash for your customers and build a successful car wash business.

Maintenance and cleaning tips for car wash equipment

As anyone who has ever operated a car wash knows, keeping the equipment clean and well-maintained is essential for proper functioning. Not only does this help to ensure a high level of customer satisfaction, but it can also extend the life of the equipment and prevent costly repairs.

Here are some tips for keeping your car wash equipment in top condition:

• Inspect the equipment regularly for any signs of wear or damage.
• Make sure all moving parts are properly lubricated.
• Keep the exterior of the equipment clean and free of debris.
• Periodically check hoses and other plumbing components for leaks.

By following these simple maintenance tips, whether you have one location or many. you can keep your car wash equipment running smoothly for years to come.

How much should you pay for car wash equipment?

The exact amount you pay for your car wash equipment will dependent on any number amount of factors. But whether you buy the cheapest equipment you can find, or the most state of the art, can impact your car wash business in many ways.

Car wash equipment is expensive and you will need to account for it when deciding to buy or replace your business' equipment. But buying the cheapest equipment on the market can leave you with lackluster results, on top of potentially breaking down sooner.

On the other hand, buying the latest and greatest thing can leave your business in a such a large financial hole, you may not be able to allocate the funds necessary for all the other aspects of your car wash business, such as staffing, training, chemical selection, or marketing.

Be sure to do your research on the specific pieces of equipment you are looking at. We highly recommend Washworld Inc.'s equipment as they are some of the best pieces you can buy but still for a realistic price. You can view their featured products.

Still unsure of your equipment choices? Contact Us - Turtle Wax Pro

The world of car wash equipment is vast, and it's tough to confidently know where to turn on your own. That is why you should rely on your car wash supplier for advice, at the end of the day, the equipment has to synergize well with your chemical selection.

Turtle Wax Pro is one of the industry leaders in car care, and have been for over 75 years. We know car wash chemicals and how to best position them for success, and that includes what equipment you should use. You can count on us to help guide you through that process.

Running a car wash business can be lucrative, but it's important to find the right car wash supplier in order to make your business successful.

There are many different suppliers out there, so it can be difficult to determine which one is right for you.

Turtle Wax Pro is a great option to help supply your car wash. We offer the highest quality chemistry on the market, have decades of experience of helping wash businesses succeed , and have strong healthy relationships with our customers .

These are all key factors to look for when searching for a supplier and we believe that Turtle Wax Pro and Transchem Group can be the best supplier for you.

If you're in the car wash business, then you know that finding the right supplier is essential. Let's go over some key considerations to look for when choosing a supplier.

To Succeed in the Car Wash Business, You Have to be Unique

The car wash industry is a competitive one, so it's important to find a car wash supplier that can give you an edge over your competition. One way to do this is by choosing a supplier that offers unique products or services.

Car washes with no unique selling proposition are very common. You must find things that separate you from other washes if you want to succeed. The right supplier can offer you competitive prices, quality supplies, equipment, support, advice, site signage, marketing help and more that can give you a leg up in business.

Here's What To Avoid In A Car Wash Supplier

• Avoid suppliers that just need to make a sale and offer no support after your launch.
• Be wary of a supplier who can't answer questions. This generally means they won't be helpful if any issues arise in the future.
• Look out for suppliers without local or regional service teams. Depending on your customer volume you may get stuck in a long line waiting for service or repairs.
• You should also be careful of suppliers who don't have a good reputation. If other car wash owners haven't heard of them or have had bad experiences, it's best to avoid doing business with them.

Looking for a Reputable Supplier

It's also important to choose a supplier that is reputable, has a long track record of industry wins and wants to be a true partner. Businesses succeed when they have long-term relationships with their suppliers. A reputable supplier will be able to more effectively provide you with the resources and support you need to grow your business.

Watch Testimonials

You can learn a lot about a supplier by reading online reviews, case studies and testimonials from other car wash business owners. Make sure to read both positive and negative reviews in order to get a well-rounded view of the supplier.

You should also take the time to speak with other wash owners who have used the supplier. They will be able to provide you with first-hand information about their customer experience.

"When I built our first car wash in 1991 I was looking for a chemical company that could provide knowledge, dependability, service, value and high quality safe products. The Turtle Wax Pro team and Transchem delivered and for over 30 years has been our chemical suppler of choice, they've never let us down. When it comes to a soap provider you can count on day in and day out I couldn't think of a better company than Turtle Wax Pro and Transchem." - Mike Black, Founder/Owner at Valet Car Washes 

Consider the Chemistry

The chemicals dictate the final wash product you can offer your customers. The goal of achieving the perfect wash can only be met with high quality chemistry that all works together.

When choosing a car wash supplier, you should consider the quality of the products that they offer. The last thing you want is your customers' cars to be damaged by poor car wash chemicals.

Which Type of Products Does Your Wash Want to Offer?

Every car wash has staple products like presoaks and detergents but car washes can really differentiate themselves by offering unique items like fragrances, ceramics, and tire dressings.

Think about which products in particular you want to offer your customer, that decision may direct you to a particular company that carries specific supplies.

There are so many products to choose from, we recommend getting in contact with a couple of car wash chemical manufacturers before deciding on any products.

Less Is More!

Some companies can have hundreds of SKUs but you'll need to narrow your decision down to between 5 and 15 core chemicals for your wash.

The Turtle Wax Pro lineup offers more than 40 highly diverse chemicals alongside other individual chemical solutions.

This allows us to stay competitive with other industry prices, stock more product, ship faster, provide more in-depth service and streamline our operation to help you clean more cars.

Consider the Car Wash Equipment

The car wash industry is always changing and car wash equipment is becoming more advanced. You'll want to make sure that the supplier you choose offers the latest and greatest in car wash equipment.

This could include pressure washers, car wash pumps or central vacuum systems for detailing services. This will ensure that your customers are getting the best possible car wash experience.

Having to buy new equipment is expensive and time consuming so it's important to get it right the first time.

Maintenance Matters

Maintenance solutions are also important to consider when choosing a supplier. Make sure your supplier has a good relationship with one or more local distributors in your area to service and repair your equipment on a regular basis.

Consider the Extras

It's also important to find a supplier who offers training on how to use the car wash equipment. This will ensure that your team is able to properly operate the car wash equipment and provide a great experience for your customers.

Turtle Wax Pro offers in-depth training on chemistry, installation, service, business operations and more to our partners (the distributors and operators we work with). This should create reliability for you and your employees when it comes to any problems that could arise.

What about...

Perhaps you want to own a truck wash as well? A truck wash will need different equipment than a standard car wash. How easy is it to receive repair parts? How detailed are the product manuals? How quick is installation?

These are all factors you will want to consider when evaluating the right supplier. It can be challenging to know what is the right equipment and we recommend contacting a supplier (like Turtle Wax Pro) before you decide on anything.

Consider your Customer

Last but not least, you should consider your ideal customer experience when choosing a supplier. What type of experience do you want to offer your customers?

Do you want to offer a luxury wash experience or a more basic wash experience? This will help you determine which car wash supplies, equipment and add-ons you'll need to purchase.

What Does a Premium Industry Supplier Offer Their Car Washes?

• A wide range of chemistry, services, systems and car wash equipment.
• Advice on how to best position your wash for success. This involves marketing, best use of the products, and a full dedicated hands-on training session with ongoing learning material.
• Help you find ways on how to reduce costs and optimize your car wash to save time and produce more sales for your site.
• Lastly, the relationship they maintain with their partners. A top supplier will offer car washes technical support, answer any questions they have, and keep an open dialogue to continuously improve the products and services they offer.

All of these aspects are what separates the industry leaders from the rest.

Choosing Turtle Wax Pro as Your Supplier

Turtle Wax Pro is one of the most trusted car care brands in the world with expertise to drive more sales and gain market share around the world.

We strive to be the best supplier possible to all of our partners, operators and distributors. We do this by offering the best chemistry on the market, high quality car wash equipment, and knowledge from our dedicated sales and service teams.

We Know It's Hard

Picking the right supplier can be a tough process but will prove to be very rewarding if done correctly. We hope that we cleared up some questions you had and have given you a bit of direction on how to choose a high quality partner.

If you have any questions about your car wash regarding anything from products to strategy, don't hesitate to contact us . We would be happy to discuss how you can find even more success within the car wash industry.

Do you need a Car wash chemical supplier?

Custom Glass Car Wash Structures

Self service car wash structures.

Plan your self serve car wash project with us! 

Get in touch today..

The Appeal of Self Service Car Wash Structures

Call Now: 800-537-8231

Self service car wash buildings can bring in a great amount of revenue for your car wash business and provide a cheaper alternative for your customers.

Many people still prefer to wash their car themselves as opposed to driving through an automatic car wash, plus self-service car wash buildings offer customers a cheaper option to automatic. They may not have an area where they live to wash their car themselves, so they will come to a self service car wash and use soap and water provided by your car wash business at a lesser fee than automatic.

What Do Self-Service Car Wash Buildings Include?

Self service car wash buildings include:

• Washer systems

Additional features such as dash board cloths, streak free soap and air fresheners are also available. These add-ons only increase your revenue while providing your customers with a great, full-featured service they can customize.

Self service car wash structures meet the needs of everyone involved in a car wash business. As a business owner, you are able to bring in a great revenue stream at any time of the day while your customers can choose whether to use a timely automatic car wash or self service car wash on their own. You will need fewer personnel for these types of businesses, and many times none at all!

Self Service Car Wash Building Design

When it comes to car wash building design, New Horizons are second to none. We have built many different self service car wash structures for our customers based on a variety of customizable options. Our car wash structures satisfy both business owners and car wash customers alike.

We are seasoned builders of glass car wash buildings, automatic car wash structures and self service car wash buildings. We also build custom options like kneewall upgrades, equipment rooms and additional vacuum bays. These clear glass structures, paired with our custom options, have made us the best choice for car wash businesses across the country.

New Horizons puts aspects of car wash building design into your hands so you can create the customized car wash building you desire. Your business will benefit greatly from a self service car wash building from New Horizons! Our builders are experienced in self service car wash building and our car wash buildings are elegant, functional and cost-effective.

Ready to get started? Get a quote for the price of our self service car wash buildings today! 

Modular Car Wash Building Size

Our self service car wash structures are a standard length of 16′ 4″ wide x 20′ long. Choose the number of self service car wash bays in your structure depending on your business needs. As your business grows, add on more bays to suit your needs. Our structures are completely modular so adding more bays is as easy as can be. 

Vacuum Islands

Our vacuum islands have a powder coated aluminum frame with side panels to match your knee wall upgrade and provide your customers with more hand cleaning options. Islands provide a beautiful and efficient way of mounting vacuum and vending items in your self service car wash enclosure.

Knee Wall Upgrades

(Hover for more information)

Customize your automatic car wash enclosure both inside and out by upgrading the knee wall. For your car wash construction, we offer a choice of brick, block, stucco, split-faced or other composite material panels for the exterior. All knee wall upgrades include polycarbonate interior panels. Like all of our products, custom color choices are available.

Strong & Sturdy

Self-Serve bays from New Horizons are built to the same structural standards as our automatic and tunnel structures. Self-Serve bays are constructed from high grade extruded aluminum.

Self Service Car Wash Size Considerations

Many of the most successful car washes aren’t big or flashy. But if you want your new business to stand out, there’s a number of benefits to building the biggest facility possible:

improved output for higher profit margins

Better visibility to attract drive-by traffic, more potential for expansion down the road, ability to offer custom detailing services and other premium features, improved drying time adds to a more professional-looking end product, additional car wash structure features, general structural specification, engineering, installation, roof glazing, exterior passageway doors.

Exterior passageway doors allow personnel to access the main car wash building. Car wash construction that includes heavy duty aluminum doors provide secured access. Passageway doors are effective safety measures for customers using your facility and also aid in meeting local building code requirements.

Sidewall Glazing

Single glazed clear tempered safety glass panels measuring 46″ x 125.25″ x 5mm. Double glazed tempered safety glass available.

Personnel Doors

Personnel entry doors in wash bay fabricated with extruded aluminum and tempered safety glass.

Self-Serve Car Wash Gallery

How to Start a Car Wash

Some people are naturally attracted to this business. They like to see clean cars and they like working to make cars look clean. A Car Wash can be a rewarding and profitable business that with enough effort and knowledge, anyone can learn how to run one.

Learn how to start your own Car Wash and whether it is the right fit for you.

Ready to form your LLC? Check out the Top LLC Formation Services .

Start a car wash by following these 10 steps:

• Plan your Car Wash
• Form your Car Wash into a Legal Entity
• Register your Car Wash for Taxes
• Open a Business Bank Account & Credit Card
• Set up Accounting for your Car Wash
• Get the Necessary Permits & Licenses for your Car Wash
• Get Car Wash Insurance
• Define your Car Wash Brand
• Create your Car Wash Website
• Set up your Business Phone System

We have put together this simple guide to starting your car wash. These steps will ensure that your new business is well planned out, registered properly and legally compliant.

Exploring your options? Check out other small business ideas .

STEP 1: Plan your business

A clear plan is essential for success as an entrepreneur. It will help you map out the specifics of your business and discover some unknowns. A few important topics to consider are:

What will you name your business?

• What are the startup and ongoing costs?
• Who is your target market?

How much can you charge customers?

Luckily we have done a lot of this research for you.

Choosing the right name is important and challenging. If you don’t already have a name in mind, visit our How to Name a Business guide or get help brainstorming a name with our Car Wash Name Generator

If you operate a sole proprietorship , you might want to operate under a business name other than your own name. Visit our DBA guide to learn more.

When registering a business name , we recommend researching your business name by checking:

• Your state's business records
• Federal and state trademark records
• Social media platforms
• Web domain availability .

It's very important to secure your domain name before someone else does.

Want some help naming your car wash?

Business name generator, what are the costs involved in opening a car wash.

The costs involved in starting this business depend on the level you want to operate.

Level One – Hand Car Washing

Anyone who can afford a few hundred dollars can start at this level. You will need:

• A water supply (monthly cost is $20+)
• Buckets - $10 each
• Sponges - $10
• Window Squeegees - $10 each
• Chamois - $10 each
• Industrial Wet/Dry Vacuum - $100
• Promotional Flyers - $50
• Signage - $75
• Shade Cover - $150

Level Two – Self-Service Car Wash

This type of operation requires a significant investment of up to $200,000 or more depending on the location. You will need:

• Self-Service Car Wash Equipment - $50,000
• Car Wash Shed Building - $100,000
• Lease Payment and Deposits - Allow $5 per square foot. For example, a 1,000 square feet facility would typically require $5,000 per month rent and a $10,000 security deposit.
• Signage - $2,500

Level Three – Car Detailing

Some automatic car washes and touchless car washes offer car detailing as an enhanced service. However, it is also possible to operate a car detailing business independently and do all the work by hand. The startup investment for an independent car detailing business is similar to a hand-washing business, except because you will offer more services you will need additional supplies and perhaps helpers. You will need:

• Car Wax - $25
• Water Repellant - $35
• Armor All - $50 (used for treatment of tires and other surfaces)
• Window Cleaner - $25
• Leather Restorer - $30
• Air Freshener - $20
• Chrome Polish -$25
• Pressure-Wash Cleaning Equipment - $500 (used to clean the engines and undercarriages)

Level Four – Automatic Car Wash

This type of operation requires a significant investment of up to $500,000. It is a much bigger facility than a self-service car wash. You will need:

• Automatic Car Washing Equipment - $250,000
• Car Wash Building Construction - $200,000
• Lease Payment and Deposits - Allow $5 per square foot. For example, a 5,000 square feet facility would typically require $25,000 per month rent and a $50,000 security deposit.
• Signage - $5,000

Level Five – Touchless Washing

This is the highest level of car washing that uses automated equipment with lots of hands-on workers. Luxury vehicle owners are especially attracted to this type of car wash because nothing except human hands and soft clothes touches the car. These facilities can easily cost up to $1 million or more to start and many find it easier to buy an existing one rather than create a new one. You will need:

• Touchless Car Washing Equipment - $250,000
• Car Wash Building Construction - $500,000
• Lease Payment and Deposits - Allow $5 per square foot. For example, a 15,000 square feet facility would typically require $45,000 per month rent and a $90,000 security deposit.
• Signage - $25,000

If you are going to open a commercial car wash you will need to make a significant investment in the equipment needed to operate the car wash. The best places to have a commercial car wash are on very heavily used streets with lots of auto traffic passing by. This means the rent will be a very substantial expense.

Car washes need to have plenty of space for the cars to pass through the washing system and for them to be parked while they are being dried by hand to make each car ready. Typical car wash lots are at least 5,000 to 10,000 square feet and rent for a minimum of $10,000 to $50,000 per month. To be really successful operating a commercial car wash, you will need to do at least 100 cars per day at an average profit of $10 each per car.

What are the ongoing expenses for a car wash?

Water is really expensive, especially in places like California where the water is in short supply. Reclaiming water is important. This requires capturing the water and pumping it through a filtration system to clean it before it is used again.

Automatic car washes use a lot of electricity as well. Labor is paid at the minimum wage because the workers also get tips.

The expenses depend on the number of cars you wash per month.

To wash about 50 cars your monthly expenses will be:

• Water - $20+
• Replace worn out sponges/equipment - $25 to $50
• Flyers - $50

Your expenses will be water, supplies, electricity, rent, and the cost of maintenance of the equipment. This averages in total to be about $5,000 to $7,000 per month.

If you work independently your expenses will be similar to hand washing of about $135 per month, except you need to allow for additional supplies of $150 per month. You may have to pay a commission and/or a fee to have an association with another business.

Level Four and Five – Automatic and Touchless Car Wash

Your monthly expenses for this type of operation will include the following:

• Rent - $10,000 to $25,000 per month
• Labor- $5,000 to $12,000 per month
• Water - $2,000 to $3,000 per month (depending on the part of USA)
• Supplies - $2,500 per month
• Electricity - $3,000 to $5,000 per month

Who is the target market?

The best customers are the ones that return weekly to get a car wash. Many car wash companies give a free wash after a certain number of washes to get customers to come back again and again.

How does a car wash make money?

Each car wash has a basic charge and there are typically additional things that can be requested by clients, such as using auto freshener or wax that are sold for an additional charge. Detailing is the most expensive because of all the additional services provided.

The average price for a simple hand car wash is $5 to $7. For self-service systems, the charge is usually $1 to $2 for a 15-minute use of the washing equipment. Vacuum charges are about the same. The average customer might spend $2 to $4.

For automatic car wash systems, the average charge is $10. Most customers like to add some extras and can pay as much as $15 for a wash with the extras of interior cleaning, freshener, tire treatment, and the application of car wax.

Touchless wash is about $20 per car and with some extras added on the charge can go up to about $30 per car. Car detailing is the most expensive and the customers pay about $50 to $150 per car.

How much profit can a car wash make?

• About $7 per car
• About $3 per car
• About $50 to $75 per car
• About $10 to $15 per car

Level Five – Touchless Car Wash

• About $12 to $18 per car

An automatic car wash operating at 100 cars per day at the average price of $10 per car will make $1,000 in gross profits per day. Labor will cost about $60 per hour so for an eight-hour shift that is $480 plus $120 more for employment taxes paid by the employer. Electricity will be about $200 per day and water about $75 per day and supplies about $25 per day. Insurance will cost $2,000 to $3,000 per month. Taking these expenses into consideration gross profits per day would be about $220 per day.

The owner of a modestly successful commercial car was would make around $6,600 per month in profits after paying all the expenses. In really busy areas, it is possible to make up to ten times this amount.

How can you make your business more profitable?

• Also advance from simple hand-washing to offer car detailing as well.
• Open in multiple locations and create brand awareness.
• Contract for providing service to customers of high-end luxury hotels and luxury auto dealerships.
• There is an excellent opportunity to sell additional items to clients who are waiting for their car wash to be finished. One terrific and very successful idea is to have a drop-off dry cleaning and laundry service associated with a car wash.
• Offering fast food is another revenue source. The typical car wash customer, using an automatic or touchless car wash, is waiting for about 15 minutes at a minimum for their car to be washed. This is an excellent time to sell them other things.
• Making deals with auto dealerships to wash cars at night is a great way to make extra money. Typically, the public is not looking for a car wash at night. However, car companies and auto rental places need to have cars washed at all times of the day and night. This is a great deal to seek for extra income if there are such dealerships and car rental places nearby.

Want a more guided approach? Access TRUiC's free Small Business Startup Guide - a step-by-step course for turning your business idea into reality. Get started today!

STEP 2: Form a legal entity

The most common business structure types are the sole proprietorship , partnership , limited liability company (LLC) , and corporation .

Establishing a legal business entity such as an LLC or corporation protects you from being held personally liable if your car wash is sued.

Form Your LLC

Read our Guide to Form Your Own LLC

Have a Professional Service Form your LLC for You

Two such reliable services:

You can form an LLC yourself and pay only the minimal state LLC costs or hire one of the Best LLC Services for a small, additional fee.

Recommended: You will need to elect a registered agent for your LLC. LLC formation packages usually include a free year of registered agent services . You can choose to hire a registered agent or act as your own.

STEP 3: Register for taxes

You will need to register for a variety of state and federal taxes before you can open for business.

In order to register for taxes you will need to apply for an EIN. It's really easy and free!

You can acquire your EIN through the IRS website . If you would like to learn more about EINs, read our article, What is an EIN?

There are specific state taxes that might apply to your business. Learn more about state sales tax and franchise taxes in our state sales tax guides.

STEP 4: Open a business bank account & credit card

Using dedicated business banking and credit accounts is essential for personal asset protection.

When your personal and business accounts are mixed, your personal assets (your home, car, and other valuables) are at risk in the event your business is sued. In business law, this is referred to as piercing your corporate veil .

Open a business bank account

Besides being a requirement when applying for business loans, opening a business bank account:

• Separates your personal assets from your company's assets, which is necessary for personal asset protection.
• Makes accounting and tax filing easier.

Recommended: Read our Best Banks for Small Business review to find the best national bank or credit union.

Get a business credit card

Getting a business credit card helps you:

• Separate personal and business expenses by putting your business' expenses all in one place.
• Build your company's credit history , which can be useful to raise money later on.

Recommended: Apply for an easy approval business credit card from BILL and build your business credit quickly.

STEP 5: Set up business accounting

Recording your various expenses and sources of income is critical to understanding the financial performance of your business. Keeping accurate and detailed accounts also greatly simplifies your annual tax filing.

Make LLC accounting easy with our LLC Expenses Cheat Sheet.

STEP 6: Obtain necessary permits and licenses

Failure to acquire necessary permits and licenses can result in hefty fines, or even cause your business to be shut down.

State & Local Business Licensing Requirements

In accordance with the Clean Water Act of 1972, car washes must obtain a wastewater permit from the NPDES. A list of state specific regulations can be found here .

• Learn more about licensing requirements in your state by visiting SBA’s reference to state licenses and permits .

Most businesses are required to collect sales tax on the goods or services they provide. To learn more about how sales tax will affect your business, read our article, Sales Tax for Small Businesses .

Labor Safety Requirements

It is important to comply with all Occupational Safety and Health Administration requirements.

Relevant regulations include:

• Appropriate hazard identification
• Injury reports
• Proper safety precautions when operating potentially dangerous equipment

Certificate of Occupancy

A car wash is generally run out of a physical location. Businesses operating out of a physical location typically require a Certificate of Occupancy (CO). A CO confirms that all building codes, zoning laws and government regulations have been met.

• If you plan to lease a location:
• It is generally the landlord’s responsibility to obtain a CO.
• Before leasing, confirm that your landlord has or can obtain a valid CO that is applicable to a car wash business.
• After a major renovation, a new CO often needs to be issued. If your place of business will be renovated before opening, it is recommended to include language in your lease agreement stating that lease payments will not commence until a valid CO is issued.
• If you plan to purchase or build a location:
• You will be responsible for obtaining a valid CO from a local government authority.
• Review all building codes and zoning requirements for you business’ location to ensure your car wash business will be in compliance and able to obtain a CO.

STEP 7: Get business insurance

Just as with licenses and permits, your business needs insurance in order to operate safely and lawfully. Business Insurance protects your company’s financial wellbeing in the event of a covered loss.

There are several types of insurance policies created for different types of businesses with different risks. If you’re unsure of the types of risks that your business may face, begin with General Liability Insurance . This is the most common coverage that small businesses need, so it’s a great place to start for your business.

Another notable insurance policy that many businesses need is Workers’ Compensation Insurance . If your business will have employees, it’s a good chance that your state will require you to carry Workers' Compensation Coverage.

FInd out what types of insurance your Car Wash needs and how much it will cost you by reading our guide Business Insurance for Car Wash.

STEP 8: Define your brand

Your brand is what your company stands for, as well as how your business is perceived by the public. A strong brand will help your business stand out from competitors.

If you aren't feeling confident about designing your small business logo, then check out our Design Guides for Beginners , we'll give you helpful tips and advice for creating the best unique logo for your business.

Recommended : Get a logo using Truic's free logo Generator no email or sign up required, or use a Premium Logo Maker .

If you already have a logo, you can also add it to a QR code with our Free QR Code Generator . Choose from 13 QR code types to create a code for your business cards and publications, or to help spread awareness for your new website.

How to promote & market a car wash

Your best promotion will be receiving positive word-of-mouth referrals from existing customers. Giving them a discount card to hand out to their friends and business associates is a really good idea. Distributing flyers in the local area and walking around to do a “meet and greet” with local residents and businesses is an excellent way to find new customers. Offering to collaborate with another business such as a restaurant or a parking lot is another way to create new business.

Staying open 24-hours with bright signage when located on a busy thoroughfare is the best way to attract business to this kind of operation. People are attracted to use these services by seeing them when they drive by.

For this type of business, you will be looking for customers that have luxury vehicles. One excellent way to promote your services is to create an affiliation with a five-star hotel and offer the car detailing to guests. You will make their cars look perfect overnight and ready the next day as sparkling clean.

These businesses use different equipment; however, the promotional methods are the same.

How to keep customers coming back

Asking existing customers to spread the word about your services by giving them a discount coupon to give to their friends is an effective marketing method. Register the discount cards, which are numbered, to the person you give them to. If someone uses the numbered discount coupon, the registered person gets a free wash.

Loyalty programs work very well. Issuing a reward card for the number of washes and giving a free wash after a certain number of paid washes is a terrific way to keep customers loyal. Giving rewards to customers that come back for repeat business is a really good idea.

In dirty environments, such as big metropolitan cities or winter road conditions that throw destructive salt up to the undercarriage, a car wash is needed about once per week. This means that a single customer that returns once per week for a year will be a very valuable customer.

STEP 9: Create your business website

After defining your brand and creating your logo the next step is to create a website for your business .

While creating a website is an essential step, some may fear that it’s out of their reach because they don’t have any website-building experience. While this may have been a reasonable fear back in 2015, web technology has seen huge advancements in the past few years that makes the lives of small business owners much simpler.

Here are the main reasons why you shouldn’t delay building your website:

• All legitimate businesses have websites - full stop. The size or industry of your business does not matter when it comes to getting your business online.
• Social media accounts like Facebook pages or LinkedIn business profiles are not a replacement for a business website that you own.
• Website builder tools like the GoDaddy Website Builder have made creating a basic website extremely simple. You don’t need to hire a web developer or designer to create a website that you can be proud of.

Recommended : Get started today using our recommended website builder or check out our review of the Best Website Builders .

Other popular website builders are: WordPress , WIX , Weebly , Squarespace , and Shopify .

STEP 10: Set up your business phone system

Getting a phone set up for your business is one of the best ways to help keep your personal life and business life separate and private. That’s not the only benefit; it also helps you make your business more automated, gives your business legitimacy, and makes it easier for potential customers to find and contact you.

There are many services available to entrepreneurs who want to set up a business phone system. We’ve reviewed the top companies and rated them based on price, features, and ease of use. Check out our review of the Best Business Phone Systems 2023 to find the best phone service for your small business.

Recommended Business Phone Service: Phone.com

Phone.com is our top choice for small business phone numbers because of all the features it offers for small businesses and it's fair pricing.

Is this Business Right For You?

Let us share a real-life story about a man who came to America as a refugee from Myanmar. He was a fairly wealthy businessman in Myanmar and became successful selling the delicacy of bird eggs. The government got jealous of his success and literally took his business from him. He left Myanmar with almost nothing.

When he arrived in the USA, he took a job as a dishwasher at a fancy restaurant. He could not even speak English, but he washed the dishes so well the owner was very impressed. On a lark, the owner, using sign language, showed him the owner’s car and asked him to wash it.

Because the man was previously wealthy in Myanmar and he had a nice car there, which is an incredible luxury for a person in such a poor country, he took very good care of it. In the past, he washed his own car so well and when asked to wash the restaurant owner’s car he washed it with the same enthusiasm. The results were spectacular and the owner was very happy.

In this fine restaurant, the customers would drive up and give the keys to the valet to park their car. Normally they would stay having dinner for two or three hours. This man from Myanmar asked the owner using sign language if he could wash the customer’s cars.

The restaurant owner immediately recognized the opportunity to make his customers so impressed. They could have a dinner and have a hand car wash done while they were eating. He immediately set up the special offer to give a free car wash for the diners. He also took the man from Myanmar off of washing dishes and told him to concentrate on washing the cars of the customers.

Of course, the customers paid a nice tip to the valet for parking the car and paid an even better tip for a perfectly clean and washed car. The man from Myanmar got to share in the tips and the restaurant became even more popular. The reason for telling this story is the only real requirement that you need to enter this business is to love washing cars.

By the way, the man from Myanmar is a real man. He went on to learn English and built up his efforts to wash cars. He now owns two professional car washes in California and he became a multi-millionaire from this effort. His name is Mr. Tan and his car washes are named after him. It all starts with loving to wash cars. You can do this also if you like to make cars look great!

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What happens during a typical day at a car wash?

Get the supplies. Turn the water on. Get the equipment ready and make sure the helpers show up. If you need inspiration play this song, Car Wash .

• You will want to make sure you will have some cars to wash. The way to get customers is to locate on a busy street or have an affiliation with other businesses. You may spend some daily time looking for other opportunities to find cars to wash.
• You will check to make sure there are enough supplies. You will make sure the water connection is working. If you have helpers. you will supervise their efforts.
• Each day you will need to make sure all the equipment is functioning properly and there are enough soap and wax supplies to feed the systems. You will remove the coins from the coin boxes to collect the money made from the day before. You will fill the bill changer with coins to make sure the customers can get the change they need to use the system. You will make sure the facilities are clean and attractive to potential customers.
• This can be either an independent business or operated in association with a professional car wash. Car detailing includes not only washing and waxing the car but also bringing the interior back to pristine condition. The main thing you will do each day is to make sure you have enough supplies and if you use helpers you will make sure they show up on time to take care of the clients.

Level Four – Automatic Washing

• These systems are the most common form of car washing. The simple ones will be offered as part of a gas station. Your daily duties will be to check that the equipment is working properly and replace any worn out parts, such as brushes, with new ones. You will check to make sure there are adequate supplies that are needed for the operations such as soap and liquid wax.
• If payment can be made by coins or bills at the entry point, you will remove money from the collection device for deposit to the bank.
• Touchless washing combines an automated system to do the rough washing with many employees to do the final cleaning. Besides checking the equipment for proper operation and making sure you have enough supplies, the main part of your job is to make sure there is enough staff on hand to help process all the cars that come through. A successful system may wash 200 to 300 cars per day.

What are some skills and experiences that will help you build a successful car wash?

Being a gregarious person helps when looking for customers for hand-washing or detailing services. For self-serve, automated, and touchless car washes, it is important to pick a very good location with lots of automobiles that pass by. Make sure your washing services are excellent and the customers feel very happy with the results. Give them all a little extra bit of attention and they will tell their friends.

What is the growth potential for a car wash?

Since getting a car wash is a matter of convenience, there is the possibility of having multiple locations served by a hand-wash company or a detailing company. For self-service, automatic, and touchless car washes, it is possible to have one on any major thoroughfare and even add other locations after the first location is successful.

Having the locations a few miles apart will help to make sure you do not cannibalize your own market.

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Take the Next Step

Find a business mentor.

One of the greatest resources an entrepreneur can have is quality mentorship. As you start planning your business, connect with a free business resource near you to get the help you need.

Having a support network in place to turn to during tough times is a major factor of success for new business owners.

Learn from other business owners

Want to learn more about starting a business from entrepreneurs themselves? Visit Startup Savant’s startup founder series to gain entrepreneurial insights, lessons, and advice from founders themselves.

Resources to Help Women in Business

There are many resources out there specifically for women entrepreneurs. We’ve gathered necessary and useful information to help you succeed both professionally and personally:

If you’re a woman looking for some guidance in entrepreneurship, check out this great new series Women in Business created by the women of our partner Startup Savant.

How and when to build a team

You can start all by yourself and then add helpers if you get more cars to wash.

This type of car wash does not require a permanent staff. You will only need maintenance people to repair broken equipment when necessary. You may want to hire a part-time worker to sweep up and clean the place once or twice per week if you do not want to do this work yourself.

Just like hand washing you can start as a sole owner/operator. However; most of these businesses have at least three people to process the cars more rapidly. Two work the outside of the cars and one works on the inside. Depending on the volume of cars washed, you will add new three-person teams to handle the additional workflow.

An automatic commercial car wash needs to have at least six people to operate properly if it is a busy car wash. Laborers get minimum wage plus tips. Workers are pretty easy to find. Students are a good source for workers, so recruiting for part-time workers from a nearby college campus is a good idea. Because a touchless car wash uses more workers, you will need to have at least 12 and maybe more. Adding more staff depends on the volume of daily car washes.

Useful Links

Industry opportunities.

• Mr. Clean Car Wash Franchise
• International Carwash Association

Real World Examples

• Zippy Auto Wash

Further Reading

• A how-to guide detailing the process of starting a car wash
• Find more  Business Ideas  perfect for Small Towns!

Have a Question? Leave a Comment!

Home » Automotive

How to Start a Self Car Wash Business [Business Plan]

A self-service car wash business is a business that provides a facility for car owners to wash their cars by themselves. Car owners that make use of self-service car wash, first pull into one of the empty bays and park their car. Insert money into the pay machine—the more money you insert, the more time you’ll have to clean your car.

You can always buy more time later if you need it. Your time should start immediately after you pay. The self-service car wash business is a niche idea in the car wash and auto detailing industry and the market size of the Car Wash & Auto Detailing industry is $13.7 billion.

It is important to state that the car wash industry is very fragmented with no company controlling a large portion of the industry. According to the United States Census Bureau, there are over 100,000 car wash facilities in the United States with Americans spending approximately $5.8 billion a year at these facilities.

Steps on How to Start a Self-Car Wash Business

Conduct market research.

The first step in the market research process for your self-service car wash business is to develop market-based research questions in line with your overall business goal and objective.

In this regard, you should source information that will help you maximize your business, information that will give you a reliable clue of what your potential market will be looking out for from a self-service car wash business and also help you operate your self-service car wash business with less stress and of course, build the business to profitability within the shortest time frame.

a. Who is the Target Market for Self-Car Wash Business?

• Car Dealership Operators
• Households and individuals that own cars
• Taxi and car rental company drivers
• Drivers for Transport Companies
• Drivers for Haulage Companies

b. Is Self-Car Wash a Profitable Business?

Yes, the self-service car wash business is very profitable. Statistics show that in the US, players in the industry earn from $41,000 to $686,250 per year.

c. Are There Existing Niches in the Industry?

No, there are no existing niches when it comes to self-service car wash businesses because self-service car wash is a niche idea in the car wash and automobile detailing industry.

d. Who are the Major Competitors?

• Full-Service Car Wash
• Splash Car Wash
• Goo-Goo Express Wash
• Shine On Car Wash New York
• Canton Car Wash
• Xtreme Car Wash
• Cool Wave Car Wash
• Premier Car Washes
• 24Hr Car Wash
• Valet Auto Wash
• Wilcomatic Wash Systems
• Zips Car Wash
• The Auto Spas
• BlueWave Express
• Champion Xpress
• Istobal Vehicle Wash and Care
• Shiners Car Wash.

e. Are There County or State Regulations or Zoning Laws for Self-Car Wash Business?

Yes, there are county or state regulations and zoning laws for self-service car wash businesses, and players in this industry are expected to work with the existing regulations governing such business in the county or state where their business is domiciled.

f. Is There a Franchise for Self-Service Car Wash Business?

Yes, there are franchise opportunities for the self-service car wash business. Here are some of them;

• Monkey Shine Car Wash
• Spot Not Car Wash
• Goo 3-Minute Express Wash.

g. What Do You Need to Start a Self-Service Car Wash Business?

• A Feasibility Report
• Business and Marketing Plans
• Business Licenses and Permits
• A Well-Equipped Self-Service Car Wash Facility
• EIN (Employer Identification Number) / Federal Tax ID Number.
• A Corporate Bank Account
• Startup Inventory

Choose a Memorable Business Name

When looking to start a business, before you can begin to file the necessary documents with the constituted authorities or start your website, it is necessary that you come up with a name that you will be recognized with. It is essential that the name you come up with can easily be pronounced, is unique and easily memorable.

Some of the catchy business name ideas suitable for a self car wash business are;

Creative Self Car Wash Business Name ideas

• R Drake® Self-Service Car Wash, Inc.
• Blueberry® Self-Service Car Wash, Inc.
• Car Nation® Self-Service Car Wash, Inc.
• Ted Capstone™ Self-Service Car Wash, Inc.
• Green Line® Self-Service Car Wash, Inc.
• Sleek GAP® Self-Service Car Wash, Inc.
• Auto Jonah® Self-Service Car Wash Company
• Macron Martins® Self-Service Car Wash, LLC
• High End® Luxury Self-Service Car Wash, Inc.
• Wash Master® Self-Service Car Wash, Inc.
• Vitus Lewis® Self-Service Car Wash, Inc.
• Bourn Mort® Self-Service Car Wash, LLC
• Classique Car® Self-Service Car Wash, Inc.
• All Nation® Self-Service Car Wash, LLC
• Mark Fernando® Self-Service Car Wash, Inc.
• Tripod Car® Self-Service Car Wash, Inc.
• The Kings® Self-Service Car Wash, Inc.
• George Paulson® Self-Service Car Wash, LLC
• Ken Garland® Self-Service Car Wash, Inc.
• Gaggling Jamel© Self-Service Car Wash, Inc.

Register Your Business

A. what type of business structure is best for self-service car wash business.

Even though there are several options when it comes to the business structure for a self-service car wash business, the one that most players in this line of business consider is an LLC. It is common to consider an LLC because providers want to protect themselves from lawsuits.

Please note that an LLC will need an EIN if it has employees or if it will be required to file any of the excise tax forms listed below.

b. Steps to Form an LLC

• Choose a Name for Your LLC.
• File Articles of Organization.
• Choose a registered agent.
• Decide on member vs. manager management.
• Create an LLC operating agreement.
• Comply with other tax and regulatory requirements.
• File annual reports.

c. What Type of License is Needed to Open a Self-Service Car Wash Business?

• General Business License
• Fire and Safety Permit (Fire certificates)
• Zonal Permits
• Signage Permit
• State Occupational Licenses
• Operational State Facility Inspections (Building Permits)

d. What Type of Certification is Needed to Open a Self-Service Car Wash Business?

You don’t need any certifications to open a self-service car wash business.

e. What Documents are Needed to Open a Self-Service Car Wash Business?

• Business and liability insurance
• Federal Tax Payer’s ID
• State Permit and Building Approval
• Federal Export Licenses
• Certificate of Incorporation
• Business License
• Business Plan
• Employment Agreement (offer letters)
• Operating Agreement for LLCs
• Insurance Policy
• Online Terms of Use
• Online Privacy Policy Document
• Contract Document
• Company Bylaws
• Memorandum of Understanding (MoU)

f. Do You Need a Trademark, Copyright, or Patent?

If you are considering starting a self-service car wash business, usually you may not have any need to file for intellectual property protection or trademark. This is so because the nature of the business makes it possible for you to successfully run it without having any cause to challenge anybody in court for illegally making use of your company’s intellectual properties.

Cost Analysis and Budgeting

A. how much does it cost to start a self-service car wash business.

When it comes to starting a self-service car wash business, the startup costs could range from $150,000 to over $450,000.

b. What are the Costs Involved in Starting a Self-Service Car Wash Business

• The total fee for registering a business in the United States of America – $750.
• Legal expenses for obtaining licenses and as well as the accounting services totaling – $3,500.
• Marketing promotion expenses – $3,500
• The cost for hiring a business consultant (writing of business plans inclusive) – $2,500.
• Insurance (general liability, workers’ compensation, and property casualty) coverage at a total premium – $5,400.
• The cost of accounting software, CRM software, and Payroll Software – $1,500
• The cost for payment of rent and business office – $75,600.
• The cost for facility remodeling – $25,000
• The cost for equipping the self-service car wash – $120,000
• Other start-up expenses including stationery – $1,500
• Phone and utility deposits will cost – ($2,500)
• Operational cost for the first 3 months (salaries of employees, payments of bills et al) – $30,000
• The cost for start-up inventory – $18,000
• The cost for store equipment (cash register, security, ventilation, signage) – $3,150
• The cost for the purchase of office furniture and gadgets – $8,000.
• The cost of launching an official website – $600
• The cost for our grand opening party – $3,000
• Miscellaneous – $2,500

c. What Factors Determine the Cost of Opening a Self-Service Car Wash Business?

• The size of the self-service car wash business
• The choice of location
• The required licenses and permits
• The cost for branding, promotion, and marketing of the self-service car wash business
• The cost of furnishing and equipping the self-service car wash business
• The cost of the insurance policy covers
• The cost of registering the business
• Source of your supplies and ongoing expenses
• Cost of recruiting and training your staff
• The cost for the purchase and customizing of uniforms
• The cost of the grand opening of the self-service car wash business

d. Do You Need to Build a Facility? If YES, How Much Will It Cost?

It is not compulsory to build a new facility for your self-service car wash business, but if you have the required finance, it will pay you to build your own facility. The truth is that building or reconstructing a facility for your self-service car wash business will help you come up with a facility that will perfectly fit into your overall business goals and vision.

e. What are the Ongoing Expenses of a Self-Service Car Wash Business?

• Rent and lease
• Supplies (office supplies, car wash liquids, and car polish, et al)
• Utility bills (internet subscriptions, phone bills, signage, and software renewal fees et al)
• Maintenance of equipment
• Salaries of employees

f. What is the Average Salary of your Staff?

• Manager (Owner) – $45,000 Per Year
• Accountant (Cashier) – $32,000 Per Year
• Assistants – $26,100 Per Year
• Security Guard -$24,000 Per Year

g. How Do You Get Funding to Start a Self-Service Car Wash Business?

• Raising money from personal savings and sale of personal stocks and properties
• Raising money from investors and business partners
• Sell shares to interested investors
• Applying for a loan from your bank/banks
• Source for soft loans from your family members and friends.

Write a Business Plan

A. executive summary.

Dennis White® Self Car Wash, Inc. is a registered self-service carwash company. The company will be located in will in Sacramento, California – United States of America and we plan to also cover other cities such as Los Angeles, San Diego, and San Jose et al. We chose to operate in these cities because we know that our self-service car wash will be in high demand due to the growing number of automobile owners in these cities.

Dennis White® Waterless Car Wash Services, Inc. is located in a full-service car wash facility that has the following features: 3 high-pressure wand self-service bays; and 5 vacuum stations complete with fragrance and a host of equipment.

b. Products and Service

• Provide a facility for a self-service car wash for clients
• Sale of car wash accessories and supplies.

c. Mission Statement

Our mission is to establish a world-class self-service car wash business that will make available excellent self-service car wash services at affordable prices to the residents of Sacramento, California, and other key cities in the United States of America where we intend opening of chains of self-service carwash franchise.

Vision Statement

Our vision is to establish a standard self-service car wash business that will be among the top 5 self-service car wash businesses in the United States of America.

d. Goals and Objectives

The goals and objectives of a self-service car wash business are to provide a facility where people can go to wash their cars without aid.

e. Organizational Structure

• Shop Manager (Owner)
• Security Guard

Marketing Plan

A. swot analysis.

• Excellent operational history
• Availability of the latest and easy-to-operate self-service car wash equipment
• Accurate estimates with no hidden costs
• Excellent customer testimonials.
• Not enough existing clientele to run at full capacity immediately
• We will need a loan to build our self-service car wash facility and to purchase the equipment and related accessories
• The owner is currently running the business solo and will need to manage construction/build out the existing business
• Lack of economies of scale.

Opportunities:

• Increase in the number of car owners in our location
• Build upon existing clientele
• Online market, new services, new technology, and of course the opening of new markets.
• Loans diminish profitability until they are paid off
• The first year will be financially tight while we gain customers and pay off loans
• Competition in the area could increase
• Management of employees requires time, money, and efforts

b. How Do Self-service Car Wash Businesses Make Money?

Self-service car wash businesses make money by making available self-service car washing facilities for car owners.

c. Payment Options

• Insert money into our pay machine

d. Sales & Advertising Strategies

• Introduce your self-service car wash business by sending introductory letters alongside your brochure to corporate organizations, car owners, taxi companies, transport companies, households, and other key stakeholders throughout the city where your self-service car wash business is located.
• Advertise on the internet on blogs and forums, and also on social media like Twitter, Facebook, and LinkedIn to get your message across
• Create a basic website for your business to give your business an online presence
• Directly market your self-service carwash services
• Join local self-service car wash business associations for industry trends and tips
• Provide discount days for your customers
• Advertise your business in community-based newspapers, local TV and radio stations
• List your business on yellow pages ads (local directories) and online directories
• Encourage the use of word-of-mouth marketing (referrals)

Financial Projection

A. how much should you charge for your service.

Self-service car washes can cost you $7 to $15, and rates change based on other related automobile detailing services you requested for.

b. How Much Profit Do Self-Service Car Wash Business Owners Make a Year?

It can start from $41,000 per year for a small self-serve car wash to $686,250 per year for a bigger luxury car wash.

c. What Factors Determine the Amount of Profit to Be Made?

• The capacity of the self-service car wash business
• The location of the self-service car wash business is covering
• The management style of the self-service car wash business
• The business approach of the self-service car wash business
• The advertising and marketing strategies adopted by the self-service car wash business
• The number of years the self-service car wash is in business

d. What is the Profit Margin of a Self-Service Car Wash Business?

The profit margin of a self-service car wash business is not fixed; it will depend on some factors that are unique to your location.

e. What is the Sales Forecast?

Below is the sales forecast for a self-service car wash business. It is based on the location of the business and other factors as it relates to such startups in the United States;

• First Fiscal Year: $200,000
• Second Fiscal Year: $240,000
• Third Fiscal Year: $300,000

Set Up your Office

A. how do you choose a perfect location for self-service car wash business.

• The demography of the location especially as it relates to people who own cars
• The demand for self-service car wash in the location
• The purchasing power of businesses and residents of the location
• Accessibility of the location
• The number of self-service car wash businesses in the location
• The local laws and regulations in the community/state
• Traffic, parking and security et al

b. What State and City are Best to Open a Self-Service Car Wash Business?

• Brattleboro, Vermont
• Tucson, Arizona
• Silver Spring, Maryland
• Rowland Heights, California
• Portland, Oregon
• New York City, New York
• Atlanta, Georgia
• Dallas, Texas
• Las Vegas, Nevada
• Los Angeles, California

c. What Equipment is Needed to Operate a Self-Service Car Wash Business?

• High-Pressure Pumping Equipment. Low-Pressure Pumping Equipment. In Bay Equipment.
• In Bay Dryers. In Bay Services. iShine Rinse System.
• Splash-N-Dash. Car Wash in A Box System. Spot-Free Rinse System. Self-Serve Signs.
• Pump Room Equipment, Pumping Station with Cat, Hypro, General, or Giant Pumps. Pre-wired Electrical Panel with Starter, Transformer, and Hour Meter.

Hire Employees

When it comes to hiring employees for a standard self-service car wash business, you should make plans to hire a competent manager (owner), accountant, assistant, and security guard.

Launch the Business Proper

No self-service car wash business opens its door for business without first organizing an opening party to officially launch the business. You can choose to do a soft opening party if you are operating on a low budget or you can go for a grand opening party.

The bottom line is that with the proper launching of the self-service car wash business, you will officially inform people in your city that your self-service car wash business is open for business.

a. What Makes a Self-Service Car Wash Business Successful?

• Choose a good location and facility to launch the business
• Install easy-to-use self-service car wash equipment and machines
• Be deliberate with your marketing sales approach
• Encourage the use of word of mouth to promote your self-service car wash business
• Leverage all available online and offline platforms to promote your self-service car wash business

b. What Happens During a Typical Day at a Self-Service Car Wash Business?

• The shop is open for the day’s work
• Cars are self-washed and cleaned as requested by car owners
• Stocks are taken, accounts balanced, and reports are written and submitted to superior officers
• The business is closed for the day.

c. What Skills and Experience Do You Need to Build a Self-Service Car Wash Business?

• Attention to details
• Customer services skills
• Interpersonal skill
• Accounting and bookkeeping skills
• Business management skills
• Bargaining and bidding skills
• Work experience in a self-service car wash business environment
• Experience in managing people
• Experience in business administration

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How to Open a Car Wash Business

Last Updated: December 5, 2023 Fact Checked

This article was co-authored by Angel Ricardo . Angel Ricardo is the owner of Ricardo's Mobile Auto Detail headquartered in Venice, California. With over 10 years of experience in mobile detailing, Angel continues to attend auto detailing trainings to improve his customer service and auto detailing skills. There are 14 references cited in this article, which can be found at the bottom of the page. This article has been fact-checked, ensuring the accuracy of any cited facts and confirming the authority of its sources. This article has been viewed 1,045,345 times.

Opening a car wash business can be a fun, interesting, and profitable business for somebody with business smarts and perseverance. With the right location, good marketing, and top-notch service, you can draw in numerous customers who need their cars washed quickly, efficiently, and at a good price. However, opening a car wash business also requires a significant investment, good planning, and attention to detail in order to make your business profitable.

Planning Your Car Wash

• For example, people use car washes more when the economy is doing well and when motor vehicle sales are up. When people have more money to spend, they are more willing to pay for a car wash. Knowing the car sales statistics in your area could help you predict success for your business.
• Talk to car wash owners, car wash suppliers, and car wash equipment manufacturers. You want to understand the car wash business from all sides so you know what you are getting into.
• The International Carwash Association is a good resource to learn about the industry and the current trends. [2] X Research source
• In addition to doing some in person visits, it might help, at this point, to read some internet trend reports and business periodicals. Find out what the demographics are in your area and read up on how car wash businesses are doing in areas with similar demographics.
• Read some business publications, too, to find out what the newest materials and equipment are. The car wash industry is developing more energy efficient and environmentally friendly materials, so it's important to stay abreast of new developments.

• Take notes as you investigate the car washes. You can go back and review them as you make plans for your car wash.
• Also pay attention to the other businesses around the car washes. If a car wash has a high volume of customers, what are some of the factors that are contributing to this? Is it located in a busy shopping center or right off the highway?

• The introduction should include your Executive Summary, table of contents, and a cover page.
• Your market analysis demonstrates your knowledge of the car wash industry and the results of any market research and analysis that you have done. Who are your customers and what are their purchasing habits? What are the risks, strengths, and weaknesses involved with opening a car wash? What is your projected revenue based on the current market and future market trends?
• Your company description should include information about your car wash business and why you think it will be successful.
• The organization and management section should detail the structure of your company, the board of directors, and the qualifications of your management team.
• The marketing and sales portion should clearly outline your marketing strategy. How will you get customers? What avenues will you use to reach them? What is your overall sales strategy?
• The product or service section outlines exactly what you will be selling. How does your car wash business fill a void in the market? Why would people want to use your car wash as opposed to other car washes?
• The equity and funding section details exactly how much money you will need to start your business and what financial resources you already have to invest in the business.
• The financial information is the most important part of your business plan and should be reviewed by an accountant or financial planner. Include your personal financial information, any existing businesses you have, a list of debts, projected income for 5 years, and certification that your information was reviewed by a 3rd party financial adviser.

• A bank loan requires a loan-to-value ratio of 75%. You will need to come up with 25% of the fair market value and the bank will fund the other 75%. It will be harder for you to secure bank financing if you have never owned a business before.
• An SBA loan will either be a 7a or a 504. If you get a 7a loan, the SBA will partner with a local investor. Your actual loan will be financed by the local lender. A 504 loan is actually financed by the SBA and has job creation criteria.
• The start-up costs for a car wash range from $100,000 - $400,000.

• Your sign is visible to drivers for at least 40 seconds. Ideally, traffic should travel past at no more than 40 miles per hour (64 km/hr) so drivers have time to see your signage and make that split-second decision to have their cars washed.
• Choose a venue large enough to accommodate the bays, pump rooms, vacuum and drying areas, and the office.
• Check your city's zoning regulations to be sure you are allowed to open a car wash at your chosen location. If you need a special permit, obtain it before you buy or lease your venue.
• It is helpful to work with a real estate agent, city planner, lawyer, and/or an accountant to get the best deal on a location.

Opening Your Car Wash

• Ask your state business office about the insurance requirements for your car wash business.
• Once you get all of the necessary permits and licenses, keep track of your renewal dates and make a copy for your business records. You will also need to display your license in your car wash so that customers can see it.

• The International Carwash Association has a supplier guide to help you find reputable manufacturers.
• Look in trade magazines like Auto Laundry News and Modern Car Care to buy your chemicals. It is best to buy from big manufacturers. [7] X Research source
• Make sure the distributor of your equipment is available to service your equipment when needed. Find out how they handle equipment servicing before you buy from them.

• Social media is an important aspect of marketing these days. Set up a website and establish a presence on Twitter and Facebook. Make sure any of the paper items that you have include links to your website and social media accounts.
• Use your website to share information about taking care of your car and other relevant tips.
• Schedule a visit to your local radio station to discuss your new business.
• Consider starting a loyalty program. This will encourage repeat customers instead of people who use the coupon one time and never return.

• Invite friends, neighboring businesses, your supplies, and the media
• Give away free car washes and promotional items.

Running A Profitable Business

• Do I have enough space or will I need additional space?
• How much will it cost?
• What will be the return on my investment?
• Will people buy this service?

• It is important that you complete the detailing portion of your services is completed quickly. The speed and low cost of the service make it attractive to your customers.
• Make sure that you advertise your detailing services to your customers.
• Check the prices of similar services at a free-standing detail shop to help you determine your prices. Also, check the prices of other car washes in your area that offer these services so that you can be competitive.

• Choose a keyword (e.g. water, wash, clean) and advertise by saying, "Text water to 12345 to get special discounts, specials, or coupons." You could also say "Text 12345 to get $3 off your next car wash."
• It only costs one or two pennies to send a text message.
• Text your customers once a month with a special.

• Consider pricing your passes to cost 2 or 3 times the price of a single wash. If you find that customers are not interested, you may need to adjust your price.
• You can offer different price points based on the type of car washes you offer. For example, a monthly pass for basic car washes would be less expensive than a monthly pass for premium car washes.

Community Q&A

• Plan regular specials during off-peak hours to keep customers coming back. Thanks Helpful 2 Not Helpful 0
• Many of your customers will be local, so be sure to focus your marketing campaigns on your immediate area. Thanks Helpful 2 Not Helpful 0
• Be kind to others. Thanks Helpful 2 Not Helpful 1

You Might Also Like

• ↑ http://www.yellowpages.ca/tips/8-steps-to-starting-a-successful-car-wash-business/
• ↑ http://www.carwash.org/about-ica
• ↑ http://www.carwash.com/how-to-start-a-carwash-the-secrets-to-successful-carwash-ownership/
• ↑ https://www.sba.gov/content/what-state-licenses-and-permits-does-your-business-need
• ↑ https://www.sba.gov/blogs/how-find-right-license-and-permit-your-new-business
• ↑ Angel Ricardo. Auto Technician. Expert Interview. 1 October 2019.
• ↑ https://www.startingabiz.com/starting-a-car-wash-business/
• ↑ https://www.carwash.com/hiring-quality-conveyor-carwash-workers/
• ↑ https://www.indeed.com/hire/how-to-hire
• ↑ https://smallbusiness.chron.com/make-successful-grand-opening-event-19258.html
• ↑ http://www.bluetoad.com/publication/?i=249754#{ "issue_id":249754,"page":20}
• ↑ http://www.bluetoad.com/publication/?i=286923#{ "issue_id":286923,"page":32}
• ↑ http://www.bluetoad.com/publication/?i=276457#{ "issue_id":276457,"page":14}
• ↑ http://www.bluetoad.com/publication/?i=246415#{ "issue_id":246415,"page":18}

About This Article

To open a car wash business, start by applying for a loan from the Small Business Administration or a bank so you have the $100,000-$400,000 usually required to set up a new car wash. Next, apply for all the permits and licenses you need in your state to start a business. Then, choose a location for your car wash, bearing in mind that it should be easily visible from the road, and in an area with a high level of traffic. Additionally, you'll need to purchase car wash equipment and chemicals, including pressure washers, vacuums, waxes and soaps. For tips on how to write a business plan and how to run a profitable business, read on! Did this summary help you? Yes No

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