new england marketing research

• About QUALocator
• Search Companies
• List Your Company
• Connecticut
• Massachusetts
• North Carolina
• Pennsylvania
• Washington, D.C.
• United Kingdom
• United States of America
• AL - Birmingham
• AZ - Phoenix
• BC - Vancouver
• CA - Los Angeles
• CA - Orange County
• CA - Palm Springs
• CA - San Diego
• CA - San Francisco Bay/San Jose
• CO - Denver
• CT - Hartford
• CT - Stamford
• DC - Washington
• FL - Fort Lauderdale
• FL - Tampa/St. Petersburg
• GA - Atlanta
• IL - Chicago
• IN - Indianapolis
• KY - Louisville
• LA - New Orleans
• MA - Boston
• MD - Baltimore
• ME - Portland
• MI - Detroit
• MI - Southfield
• MN - Minneapolis
• MN - Minneapolis/ St. Paul
• MO - Kansas City
• MO - St. Louis
• MX - Mexico City
• NC - Charlotte
• NC - Raleigh/Durham
• NJ - Atlantic City
• NJ - Northeast Shore
• NJ - Northern New Jersey
• NM - Albuquerque
• Not Applicable
• NV - Las Vegas
• NY - Buffalo
• NY - Long Island
• NY - New York City
• NY - White Plains/Westchester Co.
• OH - Cincinnati
• OH - Cleveland
• OH - Columbus
• OK - Oklahoma City
• ON - London
• ON - Toronto
• OR - Portland
• PA - Philadelphia/Southern NJ
• QC - Montreal
• TN - Chattanooga
• TN - Knoxville
• TN - Memphis
• TN - Nashville
• TX - Austin
• TX - Brownsville
• TX - Dallas/Fort Worth
• TX - Houston
• TX - San Antonio
• UK - London
• UT - Salt Lake City
• VA - Newport News/Norfolk/Virginia Beach
• VA - Richmond
• WA - Seattle/Tacoma
• WA - Spokane
• WI - Green Bay/Appleton
• WI - Milwaukee
• Baby Boomers
• College/University Students
• Digital Consumers
• Disabled People
• Ethnic -General/Multicultural
• Ethnic-African American
• Ethnic-Asian
• Ethnic-Hispanic/Latino
• Gay/Lesbian/Bisexual/Transgender
• Generation X
• Generation Y
• Hard-to-Reach
• Hispanic Markets
• Mature/Midlife
• Senior Citizens
• Single Parents
• Jury Panels
• General Market
• Medical patients and physicians
• All Ethnicities
• Business Executives
• Healthcare Professionals
• Millennials
• Advanced Statistical Techniques
• Brainstorming
• Co-creation
• Coding/Data Entry
• Consultancy
• Data Collection Management
• Data Tabulation
• Depth Interviews
• Desk Research
• Ethnography
• Executive/Industrial Interviews
• Eye Tracking
• Face-to-Face
• Foreign Language Translation
• Group Discussions/Focus Groups
• Hybrid Research
• In-Home/Doorstep Interviews
• In-Store Interviews
• Internet Research/CAWI
• Interviewing-Audience
• Interviewing-Location
• Interviewing-Method
• Mobile Phone Surveys
• Mystery Shopping
• Observation
• Omnibus Surveys
• Online Focus Group Hosting
• Online Surveys
• Predictive Dialing
• Qualitative
• Quantitative
• Questionnaire Design
• Report Writing
• Retail Audits
• Sensory Research
• Social Media Research
• Street/Mall Interviews
• Tabulation & Analysis
• Telephone Interviewing
• Transcription
• Usability Research
• Validations
• Viewing Facilities
• Web Usability Research
• Moderating Services
• Taste Testing
• Field Management
• In-Depth Interviews
• Agriculture
• Drinks (Alcoholic)
• Drinks (Non-alcoholic)
• Education/Training
• Entertainment
• Environmental
• Events/Conferences
• Fashion/Clothing
• Finance/Investment
• FMCG - General
• Government/Local Authority
• Home/Garden/DIY
• Information Technology
• Media (Broadcast)
• Media (Mobile)
• Media (Print)
• Office Equipment
• Pharmaceutical
• Property/Construction/Housing
• Public Services/Utilities
• Sport/Leisure/Arts
• Telecommunications
• Toiletries/Beauty Products
• Travel/Tourism
• Advertising
• Brand/Branding
• Business-to-Business
• Clinical Trials
• Concept Testing
• Customer Satisfaction
• Diary Studies
• Employee Research
• International
• Multi-Mode Fieldwork
• Neuromarketing
• New Product Development
• Online Panels
• Opinion Polling
• Packaging/Design
• Product Testing
• Social Media
• Social Research
• Usage & Attitude
• Consumers and Medical
• CATI - Computer-Aided Telephone Interviewing
• Cluster Analysis
• Conjoint / Trade-Off Measurement
• Market Segmentation
• Multivariate Methods
• Telephone Interviewing / Sampling
• Web Interviewing Systems
• Focus Group Management
• Web Usability
• Broadcast / Streaming Video
• Data Collection
• Focus Groups / Bulletin Boards
• Full-Service Provider
• General Survey Recruiting
• Online Communities
• Online Interviewing, In-Depth
• Online Moderating
• Proprietary Panels
• Recruiting via Social Media
• Survey Design
• Survey Programming
• Survey Reporting & Analysis
• Consumer Research
• Dials/Perception Analyzers/Audience Response
• Transcripts

Local Search

Search for local business by entering a keyword below or choose from the categories.

Search Results

Driving Directions

Where are you starting from?

• Street View

New England Marketing Research

Norwalk Connecticut 06854-1940 Tel: 203-855-5500 Fax: 203-855-5501 Web: www.NEMR.com

• Specialties

Focus Group Facility Description

Connecticut market research firm, company type, focus group facility, facility details.

Year Established: 24

Year Facility Built: 1995

Year Remodeled: 2016

Building Type: Office Building

Recruiting: Handled on and off premises

Memberships: MRA

Distance From Airport: 20 Miles

Travel Time to Airport: 50 Minutes

Distance from Downtown: 1 mile

Travel Time to Downtown: 5 Minutes

Click here to view map

Facility Features

Facility technologies, company headquarters, complete the form below to contact us..

Company Name:

Your Email Address:

Your Phone Number:

Preferred contact method Phone Email

I would like to make a booking Request for proposal Send me more information

Your Message:

Please enter the words you see in the image below and enter into the text box. This is required to prevent automated submission of contact results.

Virtual Floorplan

Recruiting Area

Norwalk, connecticut, research services, demographics, online research, market sectors, expert areas, market research software, other services, driving directions:.

Click above to view this listing.

• Copyright © 2024 Leading Edge Communications, LLC 
• Privacy Policy
• Terms & conditions

Mission Statement

Achieve More

By accelerating your business to the destination it needs to go..

New England Marketing & Investment Banking Research is an independent financial lending firm whom provides company evaluation, merger and acquisition, financing and strategic guidance services. 

• Business evaluation
• Merger & acquisition
• Underwriting
• Strategic guidance

Experienced Advisors

Our vetted expertise will work with you, understand your business and its needs, and guide you along a successful path.

High Performance

Look for a return on your efforts. Analytics and tracking tools allow us to highlight key factors that work and eliminate those that don’t.

Current Trends

Our continuous research and development ensures you stay current with emerging technologies, popular trends, and the latest market activity so your business may stay at the front of each curve.

Security & Privacy

Protect your business, guard your assets, and watch your bank. Ensuring your business’s success requires a solid effort in maintaining secure, private exchanges of sensitive proprietary information.

Live Support

In person meetings develop personal, trusting connections. However, sometimes you need immediate support. At NEMIB we have dedicated professionals ready to assist you whenever you need them most.

Cloud Management

With our suite of new technologies, you will soon be able to access your portfolio through the online portal 24-hours-a-day.

Our Features

We provides a wide array of specialized advisory and strategic services for our clients.

Investments

NEMIB works closely with savvy investors across the world who are dedicated to advancing business forward.

Commercial Lending

Don’t be limited by the extent of your resources. A successful business is dependent upon affording the tools necessary to complete each project.

Asset Security

Don’t question your wealth efficacy. Our mission is to drive profitability for your business far beyond what you could have imagined.

Live Services

Spend more time talking to people and less time listening to automation. We promise to provide you with a friendly representative each time you call.

New England Marketing IB has advised on hundreds of commercial and personal transactions since 1990.

Superior Advice

Speak with one of our accomplished professionals and develop a plan tailored to fit the needs of your growing business.

Private Banking

Our financial experts will take the time necessary to understand your needs. We deliver our clients asset management excellence, with each service offered.

Legal Advice

We care about the security and longevity of your business ventures. That is why we do our utmost best to guide you through the complex twists and turns by bringing in the best legal minds to help structure and protect our clients company.

Satisfaction Guaranteed

Our focused determination on providing complete, comprehensive service to each of our clients.

Americans have never invested

In a recent Gallup poll, only 52% of Americans say they have invested in the stock market. Millennial investing is down to 38%.

Americans have less than $1,000.00

Combined in their checking & savings. 58% of Americans report having less than $1,000.00 in their savings and checking combined at any given time. 34% of these people have no savings at all.

Americans don’t have life insurance.

With over 90% of the population reporting the need for life insurance, 40% are still unable to obtain basic coverage.

Our Services

Popular questions, what are the benefits.

NEMIB, Inc., is a dynamic addition to any management team looking to expand their bottom line. We will:

• Explore all of the options available and develop a strategic partnership that makes sense for your company.
• Create a team that understands both your company’s goals and needs moving forward.
• Give your ownership superior value.

Offer combines

Company evaluation.

We’ll help you discover new insights into framing your financials and help move your company in a new direction.

Risk Analysis

We evaluate risk by examining data to avoid losses and maximize gains.

Return On Investment

We will develop a strategy to help reduce costs and increase overall profit.

Additional Benefits

Personal advisor.

Our service will build a team to give you strategies and a roadmap for both personal and business to achieve your goals.

Parterned Investors

We partner with companies throughout Europe and the Americas and apply our industry experience and business building acumen to drive attractive outcomes. Bottom line, we are active, value-added partner to management teams seeking to build growing, dynamic companies.

With our new system, NEMIB can fully harness the power of your data to overcome any barriers and transform your future, work alongside you as your key partner.

Get in touch with a representative.

Speak with a trusted representative from new england marketing & investment banking research.

Teamwork is the fuel that allows common people to attain uncommon results

The best way to predict the future is to create it

The first step is to establish that something is possible; then probably will occur

Innovation distinguishes between a leader and leader and a follower

Want to keep in touch with us? Find our company info below.

Company Details

New england marketing & investment banking research.

1 Stockton Ave, Uniontown Pa. 15401

Phone & Fax

Phone: 1 412 721 6602

Connect With Us

Contact info.

© New England Marketing & Investment Banking Research - All right reserved 2018. Click here to read our Privacy policy  or our  Terms and Conditions.

A Leading Market Research Firm in the Northeast

Thank you for considering New England Opinion for your focus group research or as a means to get paid to take surveys. Our spacious, state-of-the-art facility is equipped to assist you in a private, comfortable and highly personalized environment. Managed by Cambridge Focus’s effective recruiting staff, we will help you make your next focus group, in-depth interviews, usability lab or mock jury a success. At New England Opinion, we schedule one project per day, so that you and your clients receive the full attention of our staff and full use of the facility. No request is too small - or unreasonable - and no detail is overlooked. From the moment we begin recruiting,  to the warm greeting you receive upon your arrival, I will ensure all information is thoroughly and clearly communicated in a confidential manner. New England Opinion will exceed your expectations and provide the information your organization requires to make data-informed decisions in the ever-changing marketplace. I look forward to hearing how New England Opinion can position your organization for future success and profitability.

Focus Groups

• Mock Jury Trials
• Ideation Sessions
• Intercept Interviews
• Web Surveys

OUR OUTSTANDING

Services we offer, leading industry technology.

New England Opinion offers a variety of leading, innovative and state-of-the-art resources for your market research project.

Make Extra Money

Need extra cash? Register with NE Opinion and we may invite you to participate in a survey just for sharing your thoughts or opinions!

New England Opinion will exceed your expectations and provide the information your organization requires to make data-informed decisions in the ever-changing marketplace.

THE NE OPINION DIFFERENCE

Our features, flexibility.

Our spacious facility can be adjusted to accommodate your unique needs.

Excellent Service

The staff of New England Opinion provides second-to-none client services.

We’re Professional

The data collected through your survey is not shared with anyone.

We’re Passionate

We take seriously our ability to provide you with data to make informed decisions.

Customer Service

From the first phone call until the time you leave, NE Opinion will cater to your every need.

Accommodating

Have a unique need? Let us know!

Markets Covered

Minutes from providence, combined years of experience, cups of coffee consumed last year, +1 (401) 533-5360.

Call us for more information

[email protected]

Drop us a line anytime!

State-of-the-art Facility

475 Park East Dr. Woonsocket, RI

New England Marketing Research

Photos & videos, you might also consider.

Kendall Press

13.8 miles away from New England Marketing Research

Dave N. said "These guys ROCK. Really can't compete when it comes to high quality printing jobs at an affordable price. Very friendly staff too and extremely quick turnaround." read more

in Signmaking, Marketing, Printing Services

Creating creative advertising videos in various formats, aerial photography, 3D tours, and simply panoramic photographs. read more

in Video/film Production, Marketing, Real Estate Photography

Adam Hardt Coaching

16.6 miles away from New England Marketing Research

After working with Adam, I never thought I would say this but I actually enjoy my work and I enjoy the things that I am doing. I feel like I have more control over what I'm doing instead of just being told what to do. I'm enjoying… read more

in Life Coach, Career Counseling

Location & Hours

Suggest an edit

50R Nichols St

Danvers, MA 01923

Recommended Reviews

• 1 star rating Not good
• 2 star rating Could’ve been better
• 3 star rating OK
• 4 star rating Good
• 5 star rating Great

Select your rating

Browse Nearby

Things to Do

Printing Services

Restaurants

Photography Stores & Services

Internet Cafes

Other Marketing Nearby

Find more Marketing near New England Marketing Research

Related Cost Guides

Advertising

Business Consulting

Career Counseling

Music Production Services

Office Cleaning

Product Design

Software Development

Video/Film Production

• 5 More Cost Guides

People Also Viewed

Fresh Tilled Soil

Boston Web Design

Stan & Vessen

Next Eon Com

Garage Print Studio

AMA Consulting Services

Urban NYCHE Marketing

Website Production

• New England Search Engine Optimization (SEO)
• Email Marketing Services
• Copywriting
• Video & Photo

Local, Small Business Marketing & Efficiency

Project Management

Marketing & Business Strategy

Market Research

Content Creation & Strategy

Small Business Efficiency

Search Engine Optimization

Video Production

Market research and efficiency consulting.

Competition is efficiency. Just like any great sports figure will tell you, practice makes perfect. Experimentation leads to innovation.

The only way to make progress is to actively curate the work done each day, taking care to analyze the successes and failures made and the impact on the goal at hand.

This can be hard to do in business. Your attention is pulled in numerous directions, from getting new customers to fulfilling orders.

New England Marketing and Efficiency is your ally in researching new opportunities, allowing you to capitalize on untapped profits and efficiencies that will increase your market share in a sustainable way.

Compare Company Growth

Inefficient business, average business, optimized business.

• Inefficient

Low Cost Marketing and Efficiency Services

We specialize in creating affordable, high return marketing campaigns and efficiency consulting.

We help businesses maximize the yield of their operations by reducing customer acquisition costs.

New England Marketing and Efficiency specializes in serving small business, startups and investors with website production, content creation and consulting.

Website Content Lite

Custom content for your site.

2 Articles, Search Engine Optimized 600-800 Words per piece of content Social Media Support

Additional content packages available.

Efficiency Consultation

Small business consulting.

Complete Business or Project Review Up to 3 Written Reports Marketing Analytics Live Consultation and Meetings Implementable Strategies Custom Training Documents

Low Cost Website Development

Complete website installation.

Basic Website Design Includes:

Complete WordPress Installation Customized Theme Contact Form Email Creation

Additional Services Available at Discount

Quick Turn Content

Marketing copy in days.

Written, Digital Content

Articles, Video Scripts, Sales Copy Social Media Account Posts Banners, Fliers and Brochures SEO Pages, Posts and Accounts Pay-per-click, Display and Search Marketing Campaign Setup & Optimization Market and Competitive Research

Our Clients & Network Partners

About New England Marketing and Efficiency

We have over 20 years of experience providing expert marketing and efficiency consulting for small businesses and independent contractors.

We work with our partners to streamline project plans that don’t just deliver on product perfection, but also delivers on time – crucial to success in a highly competitive market where every action counts.

Frequently Asked Questions

Why do i need to market efficiently.

Resources are limited. Organizations that use those resources best will have lower customer acquisition costs.This leaves more money to invest back into the project or collect as profits.

How Can I Improve My Marketing Efforts?

Often overlooked in increasing marketing returns is eliminating waste.

This comes down to strategy, combining knowledge of the current marketplace, research of competitors and existing efforts and creativity to formulate new solutions and optimizations.

Who Does New England Marketing & Efficiency Serve?

We specialize in small and micro businesses and investments, startups and organizations that support local labor.

New England Marketing and Efficiency is heavily involved in Environmental and Equality Issues .

How Can You Help My Growth?

We can craft and implement highly effective marketing campaigns and business efficiency evaluations to help optimize your processes.

To gain this competitive edge, we use various tactics such as content creation (blogs, video, podcasts, info graphics, sales copy, white papers), search engine optimization and many other forms of digital and traditional marketing, with some creative solutions as well.

How Can I get Started?

That’s easy – contact us for a no cost consultation. Together, we can see if we’re a fit with no obligation.

If you decide to become a client, you will be provided with a written strategy action plan and cost of services customized to fit your organization’s needs.

LATEST ARTICLES

Employees Are Expensive

How to Start a New Small Business Easily

How to Create a Media File/Drive for Marketing

Live Streaming Guide – How to Live Stream Video

How to Save Money – Website Domains and Renewals

New England Marketing and Efficiency is provides website production, content writing and consulting.

Based in New Hampshire, we service Massachusetts, Maine, Vermont, Connecticut, Rhode Island and small businesses throughout the US.

We also serve enterprises that want to enter local markets or work with local labor.

Popular Thought

Why You Need to Have Efficient Marketing

How to Spot Bad Local SEO Services

Contact Info

New england marketing & efficiency.

What Is Market Research?

Market research is a process where businesses collect and analyze data on specific markets, customers and consumers.

With the goal of becoming a customer-focused company , organizations will follow research methods to gain a better understanding of their desired audiences and how to interact with them. Any information gathered provides insights into how companies can make their products more appealing to potential customers.  

What are the main purposes of market research?

• Knowing what people want ahead of time enables companies to make more informed business decisions.

Releasing a product or service without knowing how it will perform presents a huge risk. Market research exists to gain more insight before going all-in on a new product. Companies conduct research to determine what problems their audiences face and how their products can resolve these issues. 

Understanding customer preferences has become crucial to saving companies time and money, making market research a key component of the product development process. Rather than just releasing products into the market, businesses take the time to determine how these products will perform. This approach enables companies to spend resources more efficiently while earning the trust of consumers with more relevant products.

What are the types of market research?

• Different circumstances call for unique types of market research, which range from one-on-one interviews to focus group conversations.

Market research takes on many forms, so teams must determine the types of market research that best serve their needs. If a company wants to elicit feedback from larger samples, surveys and focus groups are ideal options. However, businesses should keep in mind that these practices deliver breadth at the expense of depth. 

Interviews cater more to companies that want to dive into specific details with customers. Unique value propositions may require these more intimate interactions as businesses pursue ways to improve customers’ experiences with their products. Observations and field tests also provide genuine customer reactions, but with a subtler approach. Companies can decide on the best method by defining the initial problem and goals for their research.

What are the steps in the marketing research process?

• Before marketing teams undertake product launches , they need to gather extensive insights into audience preferences and general market trends.

To enhance a product or service, a company must gather plenty of information on its ideal customers and competitors. Defining a target audience allows teams to get a sense of what issues customers may face and how their products can address those concerns. In addition, conducting a competitor analysis lets teams know what companies in their market are doing and how they can help their product stand out from similar ones.  

Once marketing teams sort out these details, they can focus their attention on executing a research plan. Determining the sample size and desired outcome helps members decide what type of research methods they want to employ. By following these practices, companies can craft more minimum viable products , which customers will find better suited to their needs.

Recent Expert Contributors Articles

• Request Info

From Branding to Consumer Insights

Are you interested in a career in marketing management or marketing research/marketing analytics? With an emphasis on practical and experiential learning, Marketing majors at Western New England University have opportunities to strengthen their management, research/analytical, and team-based skills as they create and present marketing plans to real business clients.

Why Choose Marketing?

Today, more than ever, students need to have a competitive advantage as they enter the global business environment. Marketing majors learn how to create marketing strategies and tactics to develop marketing plans. Those who choose Marketing as a major will receive practical experience that will strengthen their skill sets at becoming marketing or marketing research managers.

What to Expect Marketing

Marketing involves getting the right goods, services, or ideas to the right people at the right place, time, and price using the right promotion techniques. Some entry-level and career options for a Marketing major to consider include brand or product manager, event and meeting planner, market research analyst, or sales representative.

What Will You Study?

Preparing you for the real world with experiential learning activities is a key goal of the Marketing major. You'll get a firsthand look at how organizations market themselves with interesting hands-on class assignments. Research projects for companies, organizations, and even city governments provide valuable experience for our students. For example, in the Marketing Research course, students worked with the Springfield Chamber of Commerce constructing a survey, analyzing data, and making a final presentation to the client. In our Sales and Sales Management course, students compete on the local and national levels with their digital presentations that are judged by professionals in companies such as Northwestern Mutual.

Explore More

Unique learning opportunities.

Internships and Field Work

Our students have gained valuable hands-on experience at paid internships at local, regional, and national businesses including Polaris Direct, UTC Aerospace Systems, Dress for Success, Cloud 9 Marketing Group, Envision Marketing Group, Springfield Business Improvement District, Western Mass News, WWLP-TV 22, Blue Sky Sports and Entertainment, Clarion UX, and Children's Study Home. In recent years, several students have also won prestigious New England Direct Marketing Association Foundation Scholarships and paid internships.

Internships

The SAP Certification Advantage

SAP, the Enterprise software, is part of our core Business Education of how today's businesses are run. SAP is used by companies such as SunPower for Talent Management, San Francisco 49ers to enhance fan experience, and Proctor & Gamble for Real-Time Analytics. Students receive SAP certification, which expands career options.

Study Abroad: View Business from a Global Perspective

Today’s competitive workforce needs business professionals who think from a global perspective. The College of Business will help you to become a student of world economies and cultures while making valuable contributions in your explorations. Whether you participate in a faculty-led summer seminar course or spend a semester at an international university, the experience will broaden your horizons and help you compete in the global landscape.

Study Abroad

Career Opportunities

Graduates find career opportunities as marketing managers, product and brand managers, marketing analysts, and marketing research specialists at a variety of local, regional, and national businesses. The marketing major also prepares students for graduate-level education. The Bureau of Labor Statistics predicts a 9 percent increase for marketing manager jobs (19,700 positions) by 2024.

Clubs & Organizations

Marketing students may have interests in: Marketing Association and the Western New England University Collegiate Chapter of the American Marketing Association (AMA), Alpha Mu Alpha (American Marketing Association Honor Society), Alpha Lambda Delta (First-year honor society), Alpha Kappa Psi (Professional business fraternity), and Beta Gamma Sigma (Honor Society). Many of our students also participate in varsity and intramural sports, special interest groups, and student government.

Clubs and Organizations

In the Department of Marketing, you will be taught in small classes by experienced professors who take a personal interest in your progress. The Department faculty are committed to the comprehensive assessment of learning objectives of their students. Our students find their professors easy to approach and available for one-to-one consultation. You will come to see the faculty as the link between theory and the real-world. Their diverse backgrounds as consultants, educators, and marketing professionals bring you an invaluable educational experience. Their approach is to forge a genuine learning environment based on experiential learning-courses designed to provide students with the skills they need to be successful future marketing managers.

Accreditation

The best business schools in the world are accredited by  AACSB International —The Association to Advance Collegiate Schools of Business. Western New England University is the only private institution in western Massachusetts accredited by AACSB International and among fewer than 5% of business schools in the world to hold this accreditation.

Get Started!

Unlocking Consumer Insights: The Role of Market Research Services in Business Strategy

M arket research gives critical insights into local market trends and consumer influences. It tells you what your target customers think of your company, the best and most impactful ways to influence and engage them, where you stack up against key competitors, and provides a blueprint for accelerating financially responsible growth for a business.

Market research can also be used to explore how to take new products or services to market. In effect, market research informs business strategy. 

Here are a few ways market research can help a regional brand or business.

• Measure the market appetite for a new product or service before taking it to market.
• Understand the price sensitivities, offers, or promotions that resonate best with target customers.
• Tell you who is most likely to buy your product or service.
• Test advertising messages to avoid wasting paid media dollars.
• Help make smart decisions about packaging and presentation of your product or service.
• Determine the best voice or spokesperson for an upcoming advertising campaign.

For businesses, market research underpins the design of a business and marketing strategy and is the foundation of profitable growth. 

Media saturation and an inundation of daily marketing messages has created a polluted environment for consumers. This makes it hard for regional brands, products, and services to stand out and connect with desired customers. Market research provides the strategy needed to do that effectively and cost efficiently without risk.

It is almost certain that your competitors are using market research services to obtain their own advantage and that is another good reason to have market research as part of your marketing strategy.

Effective Market Research Techniques:

To draw an effective business and marketing strategy, here are some common research methodologies to consider using to get started:

1. Surveys and Questionnaires: Feedback from your target market provides valuable direction. Online surveys and questionnaires allow businesses to get direct feedback, in large numbers, from customers regarding their preferences and expectations. 

2. Competitor Analysis: Analyze your competitors by studying the kind of content they are sharing. Detect gaps in the market and focus on the areas that you can excel in with these insights.

3. Focus Groups: In addition to surveying many potential customers, you may also consider bringing together a small and diverse pool of current or desired customers into focus groups and have open discussions or conversations about your offering to seek feedback on what you may be missing that they desire. This will enable you to fine-tune and improve your offerings and creative storytelling to ensure resonance in your marketing strategy. 

4. Brand Tracking: Watch trends and be alert to shifts in the marketplace through consistent brand tracking research. Brand tracking helps identify new trends in real time to help you adjust strategy and gain a competitive advantage on your competition. 

5. Online Communities: Interact with customer populations through online community platforms to have more intimate conversations with your target customers through online community platforms. These platforms offer flexibility as the activities can be adjusted daily. They also provide a great space for target customers to shop your product or service up close and for you to collect feedback in real time.

Market research is like a GPS for business. It provides a clear path to success and gives you a detailed path on how to get there. Companies that take the time to collect quality market research will always have the upper hand on the ones that don’t. 

• Research Library
• My Knight Frank
• South Africa
• Chinese Mainland
• Hong Kong SAR
• New Zealand
• Philippines
• South Korea
• Czech Republic
• Germany - Berlin
• Germany - Frankfurt
• Germany - Munich
• Netherlands
• Switzerland
• Saudi Arabia

UK House Price Forecasts: May 2024

The political uncertainty hanging over the UK property market has come into sharper focus since Rishi Sunak announced a general election last week.

In particular, the reform of non dom rules had been causing a degree of hesitation in prime markets since they were proposed in March. Under the old rules, individuals could be resident in the UK without being taxed on their worldwide income.

Chancellor Jeremy Hunt set out plans to limit this period to four years although there were indications he was prepared to loosen the proposals.

Not to be outflanked, Labour devised their own tougher rules, which are still to be fleshed out.

The combination of two different sets of proposals and the uncertainty of a general election has understandably caused hesitation in the property market.

Given the near-term outlook for demand in prime central London (PCL) has deteriorated over the last two months, we have revised our forecast and now expect prices to fall by 1% this year, down from a rise of 1% predicted in January. All revisions to our forecasts were made before the election was called.

As a long-overdue period of price inflation kicks in, we expect cumulative growth of 16.4% in the five years to 2028 in PCL.

Meanwhile, our forecasts for the UK, Greater London, prime outer London, and the prime Country markets have remained the same. These are all markets typically less exposed to political risk that tend to follow economic cycles.

Away from Westminster, the chances of a rate cut in June fell sharply after the release of inflation data for April last week.

Headline inflation fell to 2.3% but services inflation was higher than expected at 5.9%.

In a familiar chain of events, swap rates rose, money markets reduced their rate cut expectations and mortgage lenders, keen to lower their rates, were left feeling frustrated. 

Despite the bad news for buyers or anyone re-mortgaging, we expect demand to strengthen notably once a cut moves onto the agenda, which is what happened in the early weeks of January as sub-4% mortgages made a brief appearance.

The Nationwide UK index topped out at 2.3% in January before falling as mortgage rates began to climb. The Halifax peaked at 1.6% in March, the same month that mortgage approvals reached an 18-month high.

We expect demand will increase as rates begin to fall in the second half of the year. From the summer, there will also be a sharp fall in the number of people rolling off sub-2% mortgages agreed in 2022, as we explore here .

In the lettings market, the normalisation of supply and demand has happened more quickly than we expected in January, which means we have cut our 2024 forecasts for prime London rents.

We now expect average rental value growth to be 2% in prime central London this year (versus 5.5% in January) and 2.5% in prime outer London (versus 4.5%). 

Our rental forecasts between 2025 and 2028 have stayed largely the same or been increased slightly, which is also due to rising political uncertainty.

Some form of Renters Reform Bill is likely to happen in the short-term, tipping the balance of power towards tenants. That is likely to keep supply in check and upwards pressure on rental values.

Our lettings forecasts have also increased marginally for the UK and Greater London.

Strong rental growth has been underpinned by a structural undersupply of rental housing, as well as a competitive jobs market, high immigration, and rising mortgage costs.

At the same time supply levels, while showing some signs of improvement, remain tight. The latest RICS survey confirms that the gap between demand and supply in the rental market is still significant. 

“It is unlikely that rental supply will increase in the next few years at a level that will materially impact headline rental growth,” said Oliver Knight, head of residential development research at Knight Frank. “Private landlords in the buy to let sector continue to feel the pinch from higher interest rates and changes to taxation which have resulted in some exiting the sector. Build to rent supply is increasing, but not fast enough to replace the BTL homes lost.”

In the absence of meaningful government support for first-time buyers, higher interest rates will also keep tenants renting for longer, keeping overall rental demand high.

Knight Frank has launched its spring UK Residential Property Sentiment Survey, we'd be grateful if you could take part , and we'll share the results over the coming weeks.

Photo by Zoe Ella Mumford on Unsplash

Further reading

• Luxury Investment
• The House View
• Agriculture
• Development
• Residential Lettings
• Residential Sales
• UK Country Homes
• Senior Living
• Student Housing
• Data Centres

Publications

• The Wealth Report
• Active Capital
• London Report
• Rural Report
• Asia Pacific Horizon
• UK Residential Investment Report
• European Logistics
• European Office
• Africa Report
• M25 & South East Office Market Report
• Waterfront View
• ESG Property Investor Survey
• Asia-Pacific
• Australasia
• Middle East
• United States
• All Publications