nestle contadina pizza case study spreadsheet

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Nestle Refrigerated Foods: Contadina Pasta & Pizza (A)

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Nestle refrigerated foods: contadina pasta & pizza (a) description.

Nestle Co.'s Refrigerated Foods Division has very successfully launched its Contadina brand pasta and sauces. The new product has achieved nearly $100 million in sales in three years. The division now considers an extension into the pizza line. This case provides a detailed look at the use of simulated test markets to forecast a new product's potential.

Case Description Nestle Refrigerated Foods: Contadina Pasta & Pizza (A)

Strategic managment tools used in case study analysis of nestle refrigerated foods: contadina pasta & pizza (a), step 1. problem identification in nestle refrigerated foods: contadina pasta & pizza (a) case study, step 2. external environment analysis - pestel / pest / step analysis of nestle refrigerated foods: contadina pasta & pizza (a) case study, step 3. industry specific / porter five forces analysis of nestle refrigerated foods: contadina pasta & pizza (a) case study, step 4. evaluating alternatives / swot analysis of nestle refrigerated foods: contadina pasta & pizza (a) case study, step 5. porter value chain analysis / vrio / vrin analysis nestle refrigerated foods: contadina pasta & pizza (a) case study, step 6. recommendations nestle refrigerated foods: contadina pasta & pizza (a) case study, step 7. basis of recommendations for nestle refrigerated foods: contadina pasta & pizza (a) case study, quality & on time delivery.

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Case Analysis of Nestle Refrigerated Foods: Contadina Pasta & Pizza (A)

Nestle Refrigerated Foods: Contadina Pasta & Pizza (A) is a Harvard Business (HBR) Case Study on Sales & Marketing , Texas Business School provides HBR case study assignment help for just $9. Texas Business School(TBS) case study solution is based on HBR Case Study Method framework, TBS expertise & global insights. Nestle Refrigerated Foods: Contadina Pasta & Pizza (A) is designed and drafted in a manner to allow the HBR case study reader to analyze a real-world problem by putting reader into the position of the decision maker. Nestle Refrigerated Foods: Contadina Pasta & Pizza (A) case study will help professionals, MBA, EMBA, and leaders to develop a broad and clear understanding of casecategory challenges. Nestle Refrigerated Foods: Contadina Pasta & Pizza (A) will also provide insight into areas such as – wordlist , strategy, leadership, sales and marketing, and negotiations.

Case Study Solutions Background Work

Nestle Refrigerated Foods: Contadina Pasta & Pizza (A) case study solution is focused on solving the strategic and operational challenges the protagonist of the case is facing. The challenges involve – evaluation of strategic options, key role of Sales & Marketing, leadership qualities of the protagonist, and dynamics of the external environment. The challenge in front of the protagonist, of Nestle Refrigerated Foods: Contadina Pasta & Pizza (A), is to not only build a competitive position of the organization but also to sustain it over a period of time.

Strategic Management Tools Used in Case Study Solution

The Nestle Refrigerated Foods: Contadina Pasta & Pizza (A) case study solution requires the MBA, EMBA, executive, professional to have a deep understanding of various strategic management tools such as SWOT Analysis, PESTEL Analysis / PEST Analysis / STEP Analysis, Porter Five Forces Analysis, Go To Market Strategy, BCG Matrix Analysis, Porter Value Chain Analysis, Ansoff Matrix Analysis, VRIO / VRIN and Marketing Mix Analysis.

Texas Business School Approach to Sales & Marketing Solutions

In the Texas Business School, Nestle Refrigerated Foods: Contadina Pasta & Pizza (A) case study solution – following strategic tools are used - SWOT Analysis, PESTEL Analysis / PEST Analysis / STEP Analysis, Porter Five Forces Analysis, Go To Market Strategy, BCG Matrix Analysis, Porter Value Chain Analysis, Ansoff Matrix Analysis, VRIO / VRIN and Marketing Mix Analysis. We have additionally used the concept of supply chain management and leadership framework to build a comprehensive case study solution for the case – Nestle Refrigerated Foods: Contadina Pasta & Pizza (A)

Step 1 – Problem Identification of Nestle Refrigerated Foods: Contadina Pasta & Pizza (A) - Harvard Business School Case Study

The first step to solve HBR Nestle Refrigerated Foods: Contadina Pasta & Pizza (A) case study solution is to identify the problem present in the case. The problem statement of the case is provided in the beginning of the case where the protagonist is contemplating various options in the face of numerous challenges that Contadina Refrigerated is facing right now. Even though the problem statement is essentially – “Sales & Marketing” challenge but it has impacted by others factors such as communication in the organization, uncertainty in the external environment, leadership in Contadina Refrigerated, style of leadership and organization structure, marketing and sales, organizational behavior, strategy, internal politics, stakeholders priorities and more.

Step 2 – External Environment Analysis

Texas Business School approach of case study analysis – Conclusion, Reasons, Evidences - provides a framework to analyze every HBR case study. It requires conducting robust external environmental analysis to decipher evidences for the reasons presented in the Nestle Refrigerated Foods: Contadina Pasta & Pizza (A). The external environment analysis of Nestle Refrigerated Foods: Contadina Pasta & Pizza (A) will ensure that we are keeping a tab on the macro-environment factors that are directly and indirectly impacting the business of the firm.

What is PESTEL Analysis? Briefly Explained

PESTEL stands for political, economic, social, technological, environmental and legal factors that impact the external environment of firm in Nestle Refrigerated Foods: Contadina Pasta & Pizza (A) case study. PESTEL analysis of " Nestle Refrigerated Foods: Contadina Pasta & Pizza (A)" can help us understand why the organization is performing badly, what are the factors in the external environment that are impacting the performance of the organization, and how the organization can either manage or mitigate the impact of these external factors.

How to do PESTEL / PEST / STEP Analysis? What are the components of PESTEL Analysis?

As mentioned above PESTEL Analysis has six elements – political, economic, social, technological, environmental, and legal. All the six elements are explained in context with Nestle Refrigerated Foods: Contadina Pasta & Pizza (A) macro-environment and how it impacts the businesses of the firm.

How to do PESTEL Analysis for Nestle Refrigerated Foods: Contadina Pasta & Pizza (A)

To do comprehensive PESTEL analysis of case study – Nestle Refrigerated Foods: Contadina Pasta & Pizza (A) , we have researched numerous components under the six factors of PESTEL analysis.

Political Factors that Impact Nestle Refrigerated Foods: Contadina Pasta & Pizza (A)

Political factors impact seven key decision making areas – economic environment, socio-cultural environment, rate of innovation & investment in research & development, environmental laws, legal requirements, and acceptance of new technologies.

Government policies have significant impact on the business environment of any country. The firm in “ Nestle Refrigerated Foods: Contadina Pasta & Pizza (A) ” needs to navigate these policy decisions to create either an edge for itself or reduce the negative impact of the policy as far as possible.

Data safety laws – The countries in which Contadina Refrigerated is operating, firms are required to store customer data within the premises of the country. Contadina Refrigerated needs to restructure its IT policies to accommodate these changes. In the EU countries, firms are required to make special provision for privacy issues and other laws.

Competition Regulations – Numerous countries have strong competition laws both regarding the monopoly conditions and day to day fair business practices. Nestle Refrigerated Foods: Contadina Pasta & Pizza (A) has numerous instances where the competition regulations aspects can be scrutinized.

Import restrictions on products – Before entering the new market, Contadina Refrigerated in case study Nestle Refrigerated Foods: Contadina Pasta & Pizza (A)" should look into the import restrictions that may be present in the prospective market.

Export restrictions on products – Apart from direct product export restrictions in field of technology and agriculture, a number of countries also have capital controls. Contadina Refrigerated in case study “ Nestle Refrigerated Foods: Contadina Pasta & Pizza (A) ” should look into these export restrictions policies.

Foreign Direct Investment Policies – Government policies favors local companies over international policies, Contadina Refrigerated in case study “ Nestle Refrigerated Foods: Contadina Pasta & Pizza (A) ” should understand in minute details regarding the Foreign Direct Investment policies of the prospective market.

Corporate Taxes – The rate of taxes is often used by governments to lure foreign direct investments or increase domestic investment in a certain sector. Corporate taxation can be divided into two categories – taxes on profits and taxes on operations. Taxes on profits number is important for companies that already have a sustainable business model, while taxes on operations is far more significant for companies that are looking to set up new plants or operations.

Tariffs – Chekout how much tariffs the firm needs to pay in the “ Nestle Refrigerated Foods: Contadina Pasta & Pizza (A) ” case study. The level of tariffs will determine the viability of the business model that the firm is contemplating. If the tariffs are high then it will be extremely difficult to compete with the local competitors. But if the tariffs are between 5-10% then Contadina Refrigerated can compete against other competitors.

Research and Development Subsidies and Policies – Governments often provide tax breaks and other incentives for companies to innovate in various sectors of priority. Managers at Nestle Refrigerated Foods: Contadina Pasta & Pizza (A) case study have to assess whether their business can benefit from such government assistance and subsidies.

Consumer protection – Different countries have different consumer protection laws. Managers need to clarify not only the consumer protection laws in advance but also legal implications if the firm fails to meet any of them.

Political System and Its Implications – Different political systems have different approach to free market and entrepreneurship. Managers need to assess these factors even before entering the market.

Freedom of Press is critical for fair trade and transparency. Countries where freedom of press is not prevalent there are high chances of both political and commercial corruption.

Corruption level – Contadina Refrigerated needs to assess the level of corruptions both at the official level and at the market level, even before entering a new market. To tackle the menace of corruption – a firm should have a clear SOP that provides managers at each level what to do when they encounter instances of either systematic corruption or bureaucrats looking to take bribes from the firm.

Independence of judiciary – It is critical for fair business practices. If a country doesn’t have independent judiciary then there is no point entry into such a country for business.

Government attitude towards trade unions – Different political systems and government have different attitude towards trade unions and collective bargaining. The firm needs to assess – its comfort dealing with the unions and regulations regarding unions in a given market or industry. If both are on the same page then it makes sense to enter, otherwise it doesn’t.

Economic Factors that Impact Nestle Refrigerated Foods: Contadina Pasta & Pizza (A)

Social factors that impact nestle refrigerated foods: contadina pasta & pizza (a), technological factors that impact nestle refrigerated foods: contadina pasta & pizza (a), environmental factors that impact nestle refrigerated foods: contadina pasta & pizza (a), legal factors that impact nestle refrigerated foods: contadina pasta & pizza (a), step 3 – industry specific analysis, what is porter five forces analysis, step 4 – swot analysis / internal environment analysis, step 5 – porter value chain / vrio / vrin analysis, step 6 – evaluating alternatives & recommendations, step 7 – basis for recommendations, references :: nestle refrigerated foods: contadina pasta & pizza (a) case study solution.

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Nestle Refrigerated Foods: Contadina Pasta and Pizza (A)

• Format: Print
• | Language: English
• | Pages: 36

About The Author

V. Kasturi Rangan

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By: V. Kasturi Rangan, Marie Bell

Spreadsheet Supplement for case 595-035.

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• Publication Date: Oct 28, 1994
• Discipline: Marketing
• Product #: XLS242-XLS-ENG

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Nestle Refrigerated Foods: Contadina Pasta & Pizza (B)

Subjects Covered Brands Consumer marketing Market research New product marketing

by V. Kasturi Rangan, Marie Bell

Source: Harvard Business School

4 pages. Publication Date: Oct 13, 1995. Prod. #: 596068-PDF-ENG

Nestle Refrigerated Foods: Contadina Pasta & Pizza (B) Harvard Case Study Solution and HBR and HBS Case Analysis

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Segmentation, targeting, positioning, marketing strategic planning, marketing 5 concepts analysis, swot analysis & matrix, porter five forces analysis, pestel / pest / step analysis, cage distance analysis international marketing analysis leadership, organizational resilience analysis, bcg matrix / growth share matrix analysis, block chain supply chain management, paei management roles, leadership with empathy & compassion, triple bottom line analysis, mckinsey 7s analysis, smart analysis, vuca analysis ai ethics analysis analytics, nestle refrigerated foods: contadina pasta & pizza (b) case study solution & analysis / mba resources.

• Nestle Refrigerated Foods: Contadina Pasta & Pizza (B)
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Introduction to case study solution

EMBA Pro case study solution for Nestle Refrigerated Foods: Contadina Pasta & Pizza (B) case study

At EMBA PRO , we provide corporate level professional case study solution. Nestle Refrigerated Foods: Contadina Pasta & Pizza (B) case study is a Harvard Business School (HBR) case study written by V. Kasturi Rangan, Marie Bell. The Nestle Refrigerated Foods: Contadina Pasta & Pizza (B) (referred as “Contadina Refrigerated” from here on) case study provides evaluation & decision scenario in field of Sales & Marketing. It also touches upon business topics such as - Value proposition, Market research. Our immersive learning methodology from – case study discussions to simulations tools help MBA and EMBA professionals to - gain new insight, deepen their knowledge of the Sales & Marketing field, and broaden their skill set.

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Case Description of Nestle Refrigerated Foods: Contadina Pasta & Pizza (B) Case Study

Supplements the (A) case.

Case Authors : V. Kasturi Rangan, Marie Bell

Topic : sales & marketing, related areas : market research, what is the case study method how can you use it to write case solution for nestle refrigerated foods: contadina pasta & pizza (b) case study.

Almost all of the case studies contain well defined situations. MBA and EMBA professional can take advantage of these situations to - apply theoretical framework, recommend new processes, and use quantitative methods to suggest course of action. Awareness of the common situations can help MBA & EMBA professionals read the case study more efficiently, discuss it more effectively among the team members, narrow down the options, and write cogently.

Case Study Solution Approaches

Three Step Approach to Nestle Refrigerated Foods: Contadina Pasta & Pizza (B) Case Study Solution

The three step case study solution approach comprises – Conclusions – MBA & EMBA professionals should state their conclusions at the very start. It helps in communicating the points directly and the direction one took. Reasons – At the second stage provide the reasons for the conclusions. Why you choose one course of action over the other. For example why the change effort failed in the case and what can be done to rectify it. Or how the marketing budget can be better spent using social media rather than traditional media. Evidences – Finally you should provide evidences to support your reasons. It has to come from the data provided within the case study rather than data from outside world. Evidences should be both compelling and consistent. In case study method there is ‘no right’ answer, just how effectively you analyzed the situation based on incomplete information and multiple scenarios.

Case Study Solution of Nestle Refrigerated Foods: Contadina Pasta & Pizza (B)

We write Nestle Refrigerated Foods: Contadina Pasta & Pizza (B) case study solution using Harvard Business Review case writing framework & HBR Sales & Marketing learning notes. We try to cover all the bases in the field of Sales & Marketing, Market research and other related areas.

Objectives of using various frameworks in Nestle Refrigerated Foods: Contadina Pasta & Pizza (B) case study solution

By using the above frameworks for Nestle Refrigerated Foods: Contadina Pasta & Pizza (B) case study solutions, you can clearly draw conclusions on the following areas – What are the strength and weaknesses of Contadina Refrigerated (SWOT Analysis) What are external factors that are impacting the business environment (PESTEL Analysis) Should Contadina Refrigerated enter new market or launch new product (Opportunities & Threats from SWOT Analysis) What will be the expected profitability of the new products or services (Porter Five Forces Analysis) How it can improve the profitability in a given industry (Porter Value Chain Analysis) What are the resources needed to increase profitability (VRIO Analysis) Finally which business to continue, where to invest further and from which to get out (BCG Growth Share Analysis)

SWOT Analysis of Nestle Refrigerated Foods: Contadina Pasta & Pizza (B)

SWOT analysis stands for – Strengths, Weaknesses, Opportunities and Threats. Strengths and Weaknesses are result of Contadina Refrigerated internal factors, while opportunities and threats arise from developments in external environment in which Contadina Refrigerated operates. SWOT analysis will help us in not only getting a better insight into Contadina Refrigerated present competitive advantage but also help us in how things have to evolve to maintain and consolidate the competitive advantage.

- Experienced and successful leadership team – Contadina Refrigerated management team has been a success over last decade by successfully predicting trends in the industry.

- High customer loyalty & repeat purchase among existing customers – Contadina Refrigerated old customers are still loyal to the firm even though it has limited success with millennial. I believe that Contadina Refrigerated can make a transition even by keeping these people on board.

- Little experience of international market – Even though it is a major player in local market, Contadina Refrigerated has little experience in international market. According to V. Kasturi Rangan, Marie Bell , Contadina Refrigerated needs international talent to penetrate into developing markets.

- Contadina Refrigerated business model can be easily replicated by competitors – According to V. Kasturi Rangan, Marie Bell , the business model of Contadina Refrigerated can be easily replicated by players in the industry.

Opportunities

- E-Commerce and Social Media Oriented Business Models – E-commerce business model can help Contadina Refrigerated to tie up with local suppliers and logistics provider in international market. Social media growth can help Contadina Refrigerated to reduce the cost of entering new market and reaching to customers at a significantly lower marketing budget.

- Lucrative Opportunities in International Markets – Globalization has led to opportunities in the international market. Contadina Refrigerated is in prime position to tap on those opportunities and grow the market share.

- Home market marketing technique won’t work in new markets such as India and China where scale is prized over profitability.

- Growing dominance of digital players such as Amazon, Google, Microsoft etc can reduce the manoeuvring space for Contadina Refrigerated and put upward pressure on marketing budget.

Once all the factors mentioned in the Nestle Refrigerated Foods: Contadina Pasta & Pizza (B) case study are organized based on SWOT analysis, just remove the non essential factors. This will help you in building a weighted SWOT analysis which reflects the real importance of factors rather than just tabulation of all the factors mentioned in the case.

What is PESTEL Analysis

PESTEL /PEST / STEP Analysis of Nestle Refrigerated Foods: Contadina Pasta & Pizza (B) Case Study

PESTEL stands for – Political, Economic, Social, Technological, Environmental, and Legal factors that impact the macro environment in which Contadina Refrigerated operates in. V. Kasturi Rangan, Marie Bell provides extensive information about PESTEL factors in Nestle Refrigerated Foods: Contadina Pasta & Pizza (B) case study.

Political Factors

- Political and Legal Structure – The political system seems stable and there is consistency in both economic policies and foreign policies.

- Little dangers of armed conflict – Based on the research done by international foreign policy institutions, it is safe to conclude that there is very little probability of country entering into an armed conflict with another state.

Economic Factors

- Inflation rate is one of the key criteria to consider for Contadina Refrigerated before entering into a new market.

- Foreign Exchange movement is also an indicator of economic stability. Contadina Refrigerated should closely consider the forex inflow and outflow. A number of Contadina Refrigerated competitors have lost money in countries such as Brazil, Argentina, and Venezuela due to volatile forex market.

Social Factors

- Leisure activities, social attitudes & power structures in society - are needed to be analyzed by Contadina Refrigerated before launching any new products as they will impact the demand of the products.

- Demographic shifts in the economy are also a good social indicator for Contadina Refrigerated to predict not only overall trend in market but also demand for Contadina Refrigerated product among its core customer segments.

Technological Factors

- Proliferation of mobile phones has created a generation whose primary tool of entertainment and information consumption is mobile phone. Contadina Refrigerated needs to adjust its marketing strategy accordingly.

- Artificial intelligence and machine learning will give rise to importance of speed over planning. Contadina Refrigerated needs to build strategies to operate in such an environment.

Environmental Factors

- Consumer activism is significantly impacting Contadina Refrigerated branding, marketing and corporate social responsibility (CSR) initiatives.

- Environmental regulations can impact the cost structure of Contadina Refrigerated. It can further impact the cost of doing business in certain markets.

Legal Factors

- Health and safety norms in number of markets that Contadina Refrigerated operates in are lax thus impact the competition playing field.

- Property rights are also an area of concern for Contadina Refrigerated as it needs to make significant Market research infrastructure investment just to enter new market.

What are Porter Five Forces

Porter Five Forces Analysis of Nestle Refrigerated Foods: Contadina Pasta & Pizza (B)

Competition among existing players, bargaining power of suppliers, bargaining power of buyers, threat of new entrants, and threat of substitutes.

What is VRIO Analysis

VRIO Analysis of Nestle Refrigerated Foods: Contadina Pasta & Pizza (B)

VRIO stands for – Value of the resource that Contadina Refrigerated possess, Rareness of those resource, Imitation Risk that competitors pose, and Organizational Competence of Contadina Refrigerated. VRIO and VRIN analysis can help the firm.

What is Porter Value Chain

Porter Value Chain Analysis of Nestle Refrigerated Foods: Contadina Pasta & Pizza (B)

As the name suggests Value Chain framework is developed by Michael Porter in 1980’s and it is primarily used for analyzing Contadina Refrigerated relative cost and value structure. Managers can use Porter Value Chain framework to disaggregate various processes and their relative costs in the Contadina Refrigerated. This will help in answering – the related costs and various sources of competitive advantages of Contadina Refrigerated in the markets it operates in. The process can also be done to competitors to understand their competitive advantages and competitive strategies. According to Michael Porter – Competitive Advantage is a relative term and has to be understood in the context of rivalry within an industry. So Value Chain competitive benchmarking should be done based on industry structure and bottlenecks.

What is BCG Growth Share Matrix

BCG Growth Share Matrix of Nestle Refrigerated Foods: Contadina Pasta & Pizza (B)

BCG Growth Share Matrix is very valuable tool to analyze Contadina Refrigerated strategic positioning in various sectors that it operates in and strategic options that are available to it. Product Market segmentation in BCG Growth Share matrix should be done with great care as there can be a scenario where Contadina Refrigerated can be market leader in the industry without being a dominant player or segment leader in any of the segment. BCG analysis should comprise not only growth share of industry & Contadina Refrigerated business unit but also Contadina Refrigerated - overall profitability, level of debt, debt paying capacity, growth potential, expansion expertise, dividend requirements from shareholders, and overall competitive strength. Two key considerations while using BCG Growth Share Matrix for Nestle Refrigerated Foods: Contadina Pasta & Pizza (B) case study solution - How to calculate Weighted Average Market Share using BCG Growth Share Matrix Relative Weighted Average Market Share Vs Largest Competitor

5C Marketing Analysis of Nestle Refrigerated Foods: Contadina Pasta & Pizza (B)

4p marketing analysis of nestle refrigerated foods: contadina pasta & pizza (b), porter five forces analysis and solution of nestle refrigerated foods: contadina pasta & pizza (b), porter value chain analysis and solution of nestle refrigerated foods: contadina pasta & pizza (b), case memo & recommendation memo of nestle refrigerated foods: contadina pasta & pizza (b), blue ocean analysis and solution of nestle refrigerated foods: contadina pasta & pizza (b), marketing strategy and analysis nestle refrigerated foods: contadina pasta & pizza (b), vrio /vrin analysis & solution of nestle refrigerated foods: contadina pasta & pizza (b), pestel / step / pest analysis of nestle refrigerated foods: contadina pasta & pizza (b), swot analysis and solution of nestle refrigerated foods: contadina pasta & pizza (b), references & further readings.

V. Kasturi Rangan, Marie Bell (2018) , "Nestle Refrigerated Foods: Contadina Pasta & Pizza (B) Harvard Business Review Case Study. Published by HBR Publications.

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Nestle refrigerated foods: contadina pasta & pizza (b) marketing strategy analysis & solution, marketing & sales case study analysis and solution.

At Fern Fort University, we use Harvard Business Review (HBR) marketing principles and framework to analyze Nestle Refrigerated Foods: Contadina Pasta & Pizza (B) case study. Nestle Refrigerated Foods: Contadina Pasta & Pizza (B) is a Harvard Business Review case study written by V. Kasturi Rangan, Marie Bellfor the students of Sales & Marketing. The case study also include other relevant topics and learning material on – Market research Strategic Marketing Analysis of Nestle Refrigerated Foods: Contadina Pasta & Pizza (B) case study written by V. Kasturi Rangan, Marie Bell will comprise following sections –

• Nestle Refrigerated Foods: Contadina Pasta & Pizza (B) Case Description

Marketing Definition

Market potential analysis of nestle refrigerated foods: contadina pasta & pizza (b), market share potential analysis.

• Segmentation and Segment Attractiveness Analysis
• Competition and Competitiveness Analysis of Nestle Refrigerated Foods: Contadina Pasta & Pizza (B)
• Customer Value Analysis of Nestle Refrigerated Foods: Contadina Pasta & Pizza (B) case study

Order Now - Nestle Refrigerated Foods: Contadina Pasta & Pizza (B) Marketing & Sales Case Study Solution Order Now - Nestle Refrigerated Foods: Contadina Pasta & Pizza (B) Porter 5 Forces and Strategy Analysis

Nestle Refrigerated Foods: Contadina Pasta & Pizza (B) Marketing Case Description

Sales & marketing case study | authors :: v. kasturi rangan, marie bell.

Supplements the (A) case.

Market research

According to American Marketing Association – Marketing is a set of activities that a firm undertakes for creating, communicating, delivering, & exchanging offerings that have value for customers, clients, partners, and society at large.

Kotler explains - Marketing is a process by which organizations can create value for its potential and current customers and build strong customer relationships in order to capture value in return.

Market potential analysis comprises evaluating the overall market size of the related product that the firm is planning to launch. This will involve defining – Why the target market segment needs the product and how it will provide a solution to full its consumers’ needs. Market potential of Nestle Refrigerated Foods: Contadina Pasta & Pizza (B) products various on factors such as –

• Maturity of the market. In mature markets the profitability is often stable but the market potential is less as most of the players have already taken market share based on the segment they are serving. New players have to go for market share strategies in marketing.
• Technological competence of the existing players and culture of innovation and development in the industry.
• Untapped market sizes and barriers to both enter the market and serving the customers. Often companies can easily see the unfulfilled needs in the markets but they are difficult to serve as there are costly barriers.
• Define the core need that your product is serving and list out all the direct and indirect competitors in the market place. This will help not only in positioning of the product but also in defining or creating a segment better.
• Uncovering the current and untapped market sizes and barriers to serving the larger market. Analyze the areas that you need to sort out while launching the products to wider market and what are the challenges the firm will face in market place.
• Estimate the current stage in product life cycle and its implications for marketing decisions for the product.
• Understanding the buyer behavior model for Nestle Refrigerated Foods: Contadina Pasta & Pizza (B)industry.
• Identifying the market share drivers relevant to Nestle Refrigerated Foods: Contadina Pasta & Pizza (B) market.
• Segment Attractiveness Analysis – Our analysis will work out which are the most attractive segments and which are the one the firm should go ahead and target. We point out in great detail which segments will be most lucrative for the company to enter.
• Understanding the different needs and relative value of your offering by segment.
• Developing segment priorities and positioning the product based on the product need fit developed by the firm.

Order Now - Nestle Refrigerated Foods: Contadina Pasta & Pizza (B) Case Memo Order Now - Nestle Refrigerated Foods: Contadina Pasta & Pizza (B) SWOT & PESTEL Analysis

Competition & Competitive Position Analysis

• Uncovering customer-based competitive positions for key rivals and firm’s offering. This will not only help in assessing the strengths and weaknesses of the competitors but also help in defining and positioning of the product.
• Developing a positioning and launching strategy. It will require not only distribution channel analysis but also promotion mix for the product.
• Strategic Marketing Planning — the process of developing and maintaining a strategic fit between the organization’s objectives and capabilities and the ever evolving marketing opportunities for its products.

Nestle Refrigerated Foods: Contadina Pasta & Pizza (B) - Customer Value Analysis

Capturing customer value is essential to marketing efforts as it results in higher return in the form of both current & future sales, greater market share, and higher profits. By creating superior customer value, the organization can create highly satisfied customers who stay loyal and buy more. This, in turn, means greater long-run returns for the firm.

• The crucial role of customer perceived value in acquiring and retaining profitable customers. Product differentiation is often based on building on a value niche that a firm believes that is very important to the customer. This niche contributes to perceived value. If the perceived value is high then customer stay loyal to the product if not then she can switch to the competitor’s product.
• Graphically displaying value differences for deeper understanding and better internal communication. This helps is building a narrative that a customer can identify with. The better the insight more are the chances of connecting with the potential customers.
• Identifying and selecting actionable value creation options. This can help in increasing the customer lifetime value. Customer lifetime value is the value of the entire stream of purchases that the customer would make over a lifetime of patronage.

NOTE: Every marketing case study solution varies based on the details and data provided in the case. We write unique marketing strategy case solution for each HBR case study with no plagiarism. The specific case dictate the exact format for the case study analysis.

You can order nestle refrigerated foods: contadina pasta & pizza (b) marketing strategy case study solution with us at fern fort university ., next 5 marketing case study solution.

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Renting an Office in Moscow: A Case Study

It’s been a few months now since we started looking for an office here in Moscow. We didn’t ask for much as we’re a startup. All we were looking for is some lousy 50 sq meter office not too far away from the center.

The story dates back to February when we decided to move out of our expensive 13 sq meter office in South Moscow. We were quite sure that we’ll be able to find a suitable place so we signed off the rental contract for two last months. What I had in mind was to walk around Moscow for a day or two and write down the numbers from the red adverts on buildings. This should have helped us avoid agents, thus saving us some money on commission fees. Unfortunately it was not as simple as I thought it would be.

Nearly half of those phone numbers belonged to real estate agencies, who just rented the spots on or next to office buildings. The other half offered offices staring at 200 sq m. After a few more unsuccessful phone calls, we finally decided to contact an agency and ask them to look for something that meets our requirements. The agency replied within, err. Actually they didn’t reply at all. We were confused and quite disappointed, as their website had some quite interesting offers. Perhaps they weren’t pleased with our size, maybe they’re used to work with larger clients?

Right. After contacting a few more agencies we found out that they’re not too keen on working with such tiny offices, even for quite a good commission. But can you imagine how many small companies are looking fur such deals? I spoke to a friend of mine who got a place in the Moscow City complex, which is sort of class A+ and consists of a few very good looking towers. He said that it took them over four months to stay in line until somebody moved out. Later on I found out that it wasn’t a place in the towers that he got, but one nearby. Okay, nice area and infrastructure, but is it worth the money? $ 1000 per sq m per year! Wha?

So the contract we signed with our previous office owners finally came to an end and they kicked us out. No place to work, no office, no metro. Freelance. “Hurray!” thought my employees. “What a nightmare!” thought I, hoping it wouln’t last for more than a couple of weeks. I was wrong.

During those two weeks I managed to come across quite a good real estate agency. I was surprised when I saw their website. It’s quite modern, and yes, they used Google Maps to point out their offers on a map. They didn’t miss out traditional features though, such as area and price filters. I was also surprised that they showed the exact locations on the map. Agencies don’t usually do that, and soon I figured out that all their offers were commission-free! After speaking to an employee from the agency I found out that they signed agreements with office bulding owners, and commission was payed by them, very smart!

I took a ride with the agent the next day. Been to a couple of buildings that I was interested in, but unfortunately none of them suited our budget. Unlucky! So we asked them to look for something else within our price range. The offers were not too good, and quite soon they figured out that they were spending too much time with us, and stopped answering my phone calls. Duh! I was almost ready to make my choice.

Next was an agency who are quite well known in Russia, Europe and the United States. They had around 5 class A buildings in Moscow and very flexible solutions, such as shared offices and certain cards that would let you into an office a limited number of days per month, providing you with one working space. Quite interesting, but then again, not within our budget.

We were quite disappointed with all the time that we have spent on such an easy task (we thought). So we decided to take one last shot at plan A – find a phone number and try to arrange a meeting. And guess what, it turned out a success! We managed to find one C class building, very close to the metro in South-Central Moscow. It was the best choice for a 50 sq m office meeting our budget, and we got a balcony too! ;)

That’s about it. Next steps are to get all our stuff in there, get some good furniture from Ikea and, well.. Convince our employees that working freelance is bad, especially since we’re a team.

Did you have such experience in other cities and countries? Did you come across any innovative ways of building real estate websites? Except for craigslist and housingmaps.com of course ;) Feel free to share your thoughts and experience in the comments. Cheers!

About the author

Konstantin Kovshenin

WordPress Core Contributor, ex-Automattician, public speaker and consultant, enjoying life in Moscow. I blog about tech, WordPress and DevOps.

This sounds like a business opportunity for someone to create a startup space in Moscow – take a lease on a B/C grade building, and sub-let spaces in there… Artists have been doing this for years. This model was popular in London – the poor grade of the buildings was all part of being 'cool'. It's often the seed for a startup community. Anyway, congratulations on your new office space :)

Thanks Stephen, totally agree with you.

Share some photos with us of your new office! Very interested to see what Moscow has to offer for this budget. Thanks in advance

Will do once we get all the stuff settled here. Watch my Twitter – @kovshenin

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Pierre Frankel in Moscow (C): Results Harvard Case Solution & Analysis

Home >> Human Resource Cases >> Pierre Frankel in Moscow (C): Results

After 18 months as the deputy managing director of the Russia subsidiary of a worldwide technology firm , a young and upcoming French executive prepared to hand over direction. The executive reflected on what he had achieved and how he considered next steps.

He desired to return to his native France, but the business requested that he go turn around another emergent market subsidiary. Should he go to India, ask for another duty, or look at other opportunities outside the firm?

Pierre Frankel in Moscow (C) Results case study solution

PUBLICATION DATE: December 02, 2011 PRODUCT #: 312072-HCB-ENG

This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE

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