the thesis statement of the speech is always the ____

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Public Speaking: Developing a Thesis Statement In a Speech

Understanding the purpose of a thesis statement in a speech

Diving headfirst into the world of public speaking, it’s essential to grasp the  role of a thesis statement  in your speech. Think of it as encapsulating the soul of your speech within one or two sentences.

It’s the declarative sentence that broadcasts your intent and main idea to captivate audiences from start to finish. More than just a preview, an effective thesis statement acts as a roadmap guiding listeners through your thought process.

Giving them that quick glimpse into what they can anticipate helps keep their attention locked in.

As you craft this central hub of information, understand that its purpose is not limited to informing alone—it could be meant also to persuade or entertain based on what you aim for with your general purpose statement.

This clear focus is pivotal—it shapes each aspect of your talk, easing understanding for the audience while setting basic goals for yourself throughout the speech-making journey. So whether you are rallying rapturous applause or instigating intellectual insight, remember—your thesis statement holds power like none other! Its clarity and strength can transition between being valuable sidekicks in introductions towards becoming triumphant heroes by concluding lines.

Identifying the main idea to develop a thesis statement

In crafting a compelling speech, identifying the main idea to develop a thesis statement acts as your compass. This process is a crucial step in speech preparation that steers you towards specific purpose.

Think of your central idea as the seed from which all other elements in your speech will grow.

To pinpoint it, start by brainstorming broad topics that interest or inspire you. From this list, choose one concept that stands out and begin to narrow it down into more specific points. It’s these refined ideas that form the heart of your thesis statement — essentially acting as signposts leading the audience through your narrative journey.

Crafting an effective thesis statement requires clarity and precision. This means keeping it concise without sacrificing substance—a tricky balancing act even for public speaking veterans! The payoff though? A well-developed thesis statement provides structure to amplifying your central idea and guiding listeners smoothly from point A to B.

It’s worth noting here: just like every speaker has their own unique style, there are multiple ways of structuring a thesis statement too. But no matter how you shape yours, ensuring it resonates with both your overarching message and audience tastes will help cement its effectiveness within your broader presentation context.

Analyzing the audience to tailor the thesis statement

Audience analysis is a crucial first step for every public speaker. This process involves adapting the message to meet the audience’s needs, a thoughtful approach that considers cultural diversity and ensures clear communication.

Adapting your speech to resonate with your target audience’s interests, level of understanding, attitudes and beliefs can significantly affect its impact.

Crafting an appealing thesis statement hinges on this initial stage of audience analysis. As you analyze your crowd, focus on shaping a specific purpose statement that reflects their preferences yet stays true to the objective of your speech—capturing your main idea in one or two impactful sentences.

This balancing act demands strategy; however, it isn’t impossible. Taking into account varying aspects such as culture and perceptions can help you tailor a well-received thesis statement. A strong handle on these elements allows you to select language and tones best suited for them while also reflecting the subject at hand.

Ultimately, putting yourself in their shoes helps increase message clarity which crucially leads to acceptance of both you as the speaker and your key points – all embodied within the concise presentation of your tailor-made thesis statement.

Brainstorming techniques to generate thesis statement ideas

Leveraging brainstorming techniques to generate robust thesis statement ideas is a power move in public speaking. This process taps into the GAP model, focusing on your speech’s Goals, Audience, and Parameters for seamless target alignment.

Dive into fertile fields of thought and let your creativity flow unhindered like expert David Zarefsky proposes.

Start by zeroing in on potential speech topics then nurture them with details till they blossom into fully-fledged arguments. It’s akin to turning stones into gems for the eye of your specific purpose statement.

Don’t shy away from pushing the envelope – sometimes out-of-the-box suggestions give birth to riveting speeches! Broaden your options if parameters are flexible but remember focus is key when aiming at narrow targets.

The beauty lies not just within topic generation but also formulation of captivating informative or persuasive speech thesis statements; both fruits harvested from a successful brainstorming session.

So flex those idea muscles, encourage intellectual growth and watch as vibrant themes spring forth; you’re one step closer to commanding attention!

Remember: Your thesis statement is the heartbeat of your speech – make it strong using brainstorming techniques and fuel its pulse with evidence-backed substance throughout your presentation.

Narrowing down the thesis statement to a specific topic

Crafting a compelling thesis statement for your speech requires narrowing down a broad topic to a specific focus that can be effectively covered within the given time frame. This step is crucial as it helps you maintain clarity and coherence throughout your presentation.

Start by brainstorming various ideas related to your speech topic and then analyze them critically to identify the most relevant and interesting points to discuss. Consider the specific purpose of your speech and ask yourself what key message you want to convey to your audience.

By narrowing down your thesis statement, you can ensure that you address the most important aspects of your chosen topic, while keeping it manageable and engaging for both you as the speaker and your audience.

Choosing the appropriate language and tone for the thesis statement

Crafting the appropriate language and tone for your thesis statement is a crucial step in developing a compelling speech. Your choice of language and tone can greatly impact how your audience perceives your message and whether they are engaged or not.

When choosing the language for your thesis statement, it’s important to consider the level of formality required for your speech. Are you speaking in a professional setting or a casual gathering? Adjusting your language accordingly will help you connect with your audience on their level and make them feel comfortable.

Additionally, selecting the right tone is essential to convey the purpose of your speech effectively. Are you aiming to inform, persuade, or entertain? Each objective requires a different tone: informative speeches may call for an objective and neutral tone, persuasive speeches might benefit from more assertive language, while entertaining speeches can be lighthearted and humorous.

Remember that clarity is key when crafting your thesis statement’s language. Using concise and straightforward wording will ensure that your main idea is easily understood by everyone in the audience.

By taking these factors into account – considering formality, adapting to objectives, maintaining clarity – you can create a compelling thesis statement that grabs attention from the start and sets the stage for an impactful speech.

Incorporating evidence to support the thesis statement

Incorporating evidence to support the thesis statement is a critical aspect of delivering an effective speech. As public speakers, we understand the importance of backing up our claims with relevant and credible information.

When it comes to incorporating evidence, it’s essential to select facts, examples, and opinions that directly support your thesis statement.

To ensure your evidence is relevant and reliable, consider conducting thorough research on the topic at hand. Look for trustworthy sources such as academic journals, respected publications, or experts in the field.

By choosing solid evidence that aligns with your message, you can enhance your credibility as a speaker.

When presenting your evidence in the speech itself, be sure to keep it concise and clear. Avoid overwhelming your audience with excessive details or data. Instead, focus on selecting key points that strengthen your argument while keeping their attention engaged.

Remember that different types of evidence can be utilized depending on the nature of your speech. You may include statistical data for a persuasive presentation or personal anecdotes for an informative talk.

The choice should reflect what will resonate best with your audience and effectively support your thesis statement.

By incorporating strong evidence into our speeches, we not only bolster our arguments but also build trust with our listeners who recognize us as reliable sources of information. So remember to choose wisely when including supporting material – credibility always matters when making an impact through public speaking.

Avoiding  common mistakes when developing a thesis statement

Crafting an effective thesis statement is vital for public speakers to deliver a compelling and focused speech. To avoid  common mistakes when developing a thesis statement , it is essential to be aware of some pitfalls that can hinder the impact of your message.

One mistake to steer clear of is having an incomplete thesis statement. Ensure that your thesis statement includes all the necessary information without leaving any key elements out. Additionally, avoid wording your thesis statement as a question as this can dilute its potency.

Another mistake to watch out for is making statements of fact without providing evidence or support. While it may seem easy to write about factual information, it’s important to remember that statements need to be proven and backed up with credible sources or examples.

To create a more persuasive argument, avoid using phrases like “I believe” or “I feel.” Instead, take a strong stance in your thesis statement that encourages support from the audience. This will enhance your credibility and make your message more impactful.

By avoiding these common mistakes when crafting your thesis statement, you can develop a clear, engaging, and purposeful one that captivates your audience’s attention and guides the direction of your speech effectively.

Key words: Avoiding common mistakes when developing a thesis statement – Crafting a thesis statement – Effective thesis statements – Public speaking skills – Errors in the thesis statement – Enhancing credibility

Revising the thesis statement to enhance clarity and coherence

Revising the thesis statement is a crucial step in developing a clear and coherent speech. The thesis statement serves as the main idea or argument that guides your entire speech, so it’s important to make sure it effectively communicates your message to the audience.

To enhance clarity and coherence in your thesis statement, start by refining and strengthening it through revision . Take into account any feedback you may have received from others or any new information you’ve gathered since initially developing the statement.

Consider if there are any additional points or evidence that could further support your main idea.

As you revise, focus on clarifying the language and tone of your thesis statement. Choose words that resonate with your audience and clearly convey your point of view. Avoid using technical jargon or overly complicated language that might confuse or alienate listeners.

Another important aspect of revising is ensuring that your thesis statement remains focused on a specific topic. Narrow down broad ideas into more manageable topics that can be explored thoroughly within the scope of your speech.

Lastly, consider incorporating evidence to support your thesis statement. This could include statistics, examples, expert opinions, or personal anecdotes – whatever helps strengthen and validate your main argument.

By carefully revising your thesis statement for clarity and coherence, you’ll ensure that it effectively conveys your message while capturing the attention and understanding of your audience at large.

Testing the thesis statement to ensure it meets the speech’s objectives.

Testing the thesis statement is a crucial step to ensure that it effectively meets the objectives of your speech. By  testing the thesis statement , you can assess its clarity, relevance, and impact on your audience.

One way to test your thesis statement is to consider its purpose and intent. Does it clearly communicate what you want to achieve with your speech? Is it concise and specific enough to guide your content?.

Another important aspect of  testing the thesis statement  is analyzing whether it aligns with the needs and interests of your audience. Consider their background knowledge, values, and expectations.

Will they find the topic engaging? Does the thesis statement address their concerns or provide valuable insights?.

In addition to considering purpose and audience fit, incorporating supporting evidence into your speech is vital for testing the effectiveness of your thesis statement. Ensure that there is relevant material available that supports your claim.

To further enhance clarity and coherence in a tested thesis statement, revise it if necessary based on feedback from others or through self-reflection. This will help refine both language choices and overall effectiveness.

By thoroughly testing your thesis statement throughout these steps, you can confidently develop a clear message for an impactful speech that resonates with your audience’s needs while meeting all stated objectives.

1. What is a thesis statement in public speaking?

A thesis statement in public speaking is a concise and clear sentence that summarizes the main point or argument of a speech. It serves as a roadmap for the audience, guiding them through the speech and helping them understand its purpose.

2. How do I develop an effective thesis statement for a speech?

To develop an effective thesis statement for a speech, start by identifying your topic and determining what specific message you want to convey to your audience. Then, clearly state this message in one or two sentences that capture the main idea of your speech.

3. Why is it important to have a strong thesis statement in public speaking?

Having a strong thesis statement in public speaking helps you stay focused on your main argument throughout the speech and ensures that your audience understands what you are trying to communicate. It also helps establish credibility and authority as you present well-supported points related to your thesis.

4. Can my thesis statement change during my speech preparation?

Yes, it is possible for your thesis statement to evolve or change during the preparation process as you gather more information or refine your ideas. However, it’s important to ensure that any changes align with the overall purpose of your speech and still effectively guide the content and structure of your presentation.

Thesis Statements

What this handout is about.

This handout describes what a thesis statement is, how thesis statements work in your writing, and how you can craft or refine one for your draft.

Introduction

Writing in college often takes the form of persuasion—convincing others that you have an interesting, logical point of view on the subject you are studying. Persuasion is a skill you practice regularly in your daily life. You persuade your roommate to clean up, your parents to let you borrow the car, your friend to vote for your favorite candidate or policy. In college, course assignments often ask you to make a persuasive case in writing. You are asked to convince your reader of your point of view. This form of persuasion, often called academic argument, follows a predictable pattern in writing. After a brief introduction of your topic, you state your point of view on the topic directly and often in one sentence. This sentence is the thesis statement, and it serves as a summary of the argument you’ll make in the rest of your paper.

What is a thesis statement?

A thesis statement:

• tells the reader how you will interpret the significance of the subject matter under discussion.
• is a road map for the paper; in other words, it tells the reader what to expect from the rest of the paper.
• directly answers the question asked of you. A thesis is an interpretation of a question or subject, not the subject itself. The subject, or topic, of an essay might be World War II or Moby Dick; a thesis must then offer a way to understand the war or the novel.
• makes a claim that others might dispute.
• is usually a single sentence near the beginning of your paper (most often, at the end of the first paragraph) that presents your argument to the reader. The rest of the paper, the body of the essay, gathers and organizes evidence that will persuade the reader of the logic of your interpretation.

If your assignment asks you to take a position or develop a claim about a subject, you may need to convey that position or claim in a thesis statement near the beginning of your draft. The assignment may not explicitly state that you need a thesis statement because your instructor may assume you will include one. When in doubt, ask your instructor if the assignment requires a thesis statement. When an assignment asks you to analyze, to interpret, to compare and contrast, to demonstrate cause and effect, or to take a stand on an issue, it is likely that you are being asked to develop a thesis and to support it persuasively. (Check out our handout on understanding assignments for more information.)

How do I create a thesis?

A thesis is the result of a lengthy thinking process. Formulating a thesis is not the first thing you do after reading an essay assignment. Before you develop an argument on any topic, you have to collect and organize evidence, look for possible relationships between known facts (such as surprising contrasts or similarities), and think about the significance of these relationships. Once you do this thinking, you will probably have a “working thesis” that presents a basic or main idea and an argument that you think you can support with evidence. Both the argument and your thesis are likely to need adjustment along the way.

Writers use all kinds of techniques to stimulate their thinking and to help them clarify relationships or comprehend the broader significance of a topic and arrive at a thesis statement. For more ideas on how to get started, see our handout on brainstorming .

How do I know if my thesis is strong?

If there’s time, run it by your instructor or make an appointment at the Writing Center to get some feedback. Even if you do not have time to get advice elsewhere, you can do some thesis evaluation of your own. When reviewing your first draft and its working thesis, ask yourself the following :

• Do I answer the question? Re-reading the question prompt after constructing a working thesis can help you fix an argument that misses the focus of the question. If the prompt isn’t phrased as a question, try to rephrase it. For example, “Discuss the effect of X on Y” can be rephrased as “What is the effect of X on Y?”
• Have I taken a position that others might challenge or oppose? If your thesis simply states facts that no one would, or even could, disagree with, it’s possible that you are simply providing a summary, rather than making an argument.
• Is my thesis statement specific enough? Thesis statements that are too vague often do not have a strong argument. If your thesis contains words like “good” or “successful,” see if you could be more specific: why is something “good”; what specifically makes something “successful”?
• Does my thesis pass the “So what?” test? If a reader’s first response is likely to  be “So what?” then you need to clarify, to forge a relationship, or to connect to a larger issue.
• Does my essay support my thesis specifically and without wandering? If your thesis and the body of your essay do not seem to go together, one of them has to change. It’s okay to change your working thesis to reflect things you have figured out in the course of writing your paper. Remember, always reassess and revise your writing as necessary.
• Does my thesis pass the “how and why?” test? If a reader’s first response is “how?” or “why?” your thesis may be too open-ended and lack guidance for the reader. See what you can add to give the reader a better take on your position right from the beginning.

Suppose you are taking a course on contemporary communication, and the instructor hands out the following essay assignment: “Discuss the impact of social media on public awareness.” Looking back at your notes, you might start with this working thesis:

Social media impacts public awareness in both positive and negative ways.

You can use the questions above to help you revise this general statement into a stronger thesis.

• Do I answer the question? You can analyze this if you rephrase “discuss the impact” as “what is the impact?” This way, you can see that you’ve answered the question only very generally with the vague “positive and negative ways.”
• Have I taken a position that others might challenge or oppose? Not likely. Only people who maintain that social media has a solely positive or solely negative impact could disagree.
• Is my thesis statement specific enough? No. What are the positive effects? What are the negative effects?
• Does my thesis pass the “how and why?” test? No. Why are they positive? How are they positive? What are their causes? Why are they negative? How are they negative? What are their causes?
• Does my thesis pass the “So what?” test? No. Why should anyone care about the positive and/or negative impact of social media?

After thinking about your answers to these questions, you decide to focus on the one impact you feel strongly about and have strong evidence for:

Because not every voice on social media is reliable, people have become much more critical consumers of information, and thus, more informed voters.

This version is a much stronger thesis! It answers the question, takes a specific position that others can challenge, and it gives a sense of why it matters.

Let’s try another. Suppose your literature professor hands out the following assignment in a class on the American novel: Write an analysis of some aspect of Mark Twain’s novel Huckleberry Finn. “This will be easy,” you think. “I loved Huckleberry Finn!” You grab a pad of paper and write:

Mark Twain’s Huckleberry Finn is a great American novel.

You begin to analyze your thesis:

• Do I answer the question? No. The prompt asks you to analyze some aspect of the novel. Your working thesis is a statement of general appreciation for the entire novel.

Think about aspects of the novel that are important to its structure or meaning—for example, the role of storytelling, the contrasting scenes between the shore and the river, or the relationships between adults and children. Now you write:

In Huckleberry Finn, Mark Twain develops a contrast between life on the river and life on the shore.

• Do I answer the question? Yes!
• Have I taken a position that others might challenge or oppose? Not really. This contrast is well-known and accepted.
• Is my thesis statement specific enough? It’s getting there–you have highlighted an important aspect of the novel for investigation. However, it’s still not clear what your analysis will reveal.
• Does my thesis pass the “how and why?” test? Not yet. Compare scenes from the book and see what you discover. Free write, make lists, jot down Huck’s actions and reactions and anything else that seems interesting.
• Does my thesis pass the “So what?” test? What’s the point of this contrast? What does it signify?”

After examining the evidence and considering your own insights, you write:

Through its contrasting river and shore scenes, Twain’s Huckleberry Finn suggests that to find the true expression of American democratic ideals, one must leave “civilized” society and go back to nature.

This final thesis statement presents an interpretation of a literary work based on an analysis of its content. Of course, for the essay itself to be successful, you must now present evidence from the novel that will convince the reader of your interpretation.

Works consulted

We consulted these works while writing this handout. This is not a comprehensive list of resources on the handout’s topic, and we encourage you to do your own research to find additional publications. Please do not use this list as a model for the format of your own reference list, as it may not match the citation style you are using. For guidance on formatting citations, please see the UNC Libraries citation tutorial . We revise these tips periodically and welcome feedback.

Anson, Chris M., and Robert A. Schwegler. 2010. The Longman Handbook for Writers and Readers , 6th ed. New York: Longman.

Lunsford, Andrea A. 2015. The St. Martin’s Handbook , 8th ed. Boston: Bedford/St Martin’s.

Ramage, John D., John C. Bean, and June Johnson. 2018. The Allyn & Bacon Guide to Writing , 8th ed. New York: Pearson.

Ruszkiewicz, John J., Christy Friend, Daniel Seward, and Maxine Hairston. 2010. The Scott, Foresman Handbook for Writers , 9th ed. Boston: Pearson Education.

You may reproduce it for non-commercial use if you use the entire handout and attribute the source: The Writing Center, University of North Carolina at Chapel Hill

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Developing a Thesis Statement

Many papers you write require developing a thesis statement. In this section you’ll learn what a thesis statement is and how to write one.

Keep in mind that not all papers require thesis statements . If in doubt, please consult your instructor for assistance.

What is a thesis statement?

A thesis statement . . .

• Makes an argumentative assertion about a topic; it states the conclusions that you have reached about your topic.
• Makes a promise to the reader about the scope, purpose, and direction of your paper.
• Is focused and specific enough to be “proven” within the boundaries of your paper.
• Is generally located near the end of the introduction ; sometimes, in a long paper, the thesis will be expressed in several sentences or in an entire paragraph.
• Identifies the relationships between the pieces of evidence that you are using to support your argument.

Not all papers require thesis statements! Ask your instructor if you’re in doubt whether you need one.

Identify a topic

Your topic is the subject about which you will write. Your assignment may suggest several ways of looking at a topic; or it may name a fairly general concept that you will explore or analyze in your paper.

Consider what your assignment asks you to do

Inform yourself about your topic, focus on one aspect of your topic, ask yourself whether your topic is worthy of your efforts, generate a topic from an assignment.

Below are some possible topics based on sample assignments.

Sample assignment 1

Analyze Spain’s neutrality in World War II.

Identified topic

Franco’s role in the diplomatic relationships between the Allies and the Axis

This topic avoids generalities such as “Spain” and “World War II,” addressing instead on Franco’s role (a specific aspect of “Spain”) and the diplomatic relations between the Allies and Axis (a specific aspect of World War II).

Sample assignment 2

Analyze one of Homer’s epic similes in the Iliad.

The relationship between the portrayal of warfare and the epic simile about Simoisius at 4.547-64.

This topic focuses on a single simile and relates it to a single aspect of the Iliad ( warfare being a major theme in that work).

Developing a Thesis Statement–Additional information

Your assignment may suggest several ways of looking at a topic, or it may name a fairly general concept that you will explore or analyze in your paper. You’ll want to read your assignment carefully, looking for key terms that you can use to focus your topic.

Sample assignment: Analyze Spain’s neutrality in World War II Key terms: analyze, Spain’s neutrality, World War II

After you’ve identified the key words in your topic, the next step is to read about them in several sources, or generate as much information as possible through an analysis of your topic. Obviously, the more material or knowledge you have, the more possibilities will be available for a strong argument. For the sample assignment above, you’ll want to look at books and articles on World War II in general, and Spain’s neutrality in particular.

As you consider your options, you must decide to focus on one aspect of your topic. This means that you cannot include everything you’ve learned about your topic, nor should you go off in several directions. If you end up covering too many different aspects of a topic, your paper will sprawl and be unconvincing in its argument, and it most likely will not fulfull the assignment requirements.

For the sample assignment above, both Spain’s neutrality and World War II are topics far too broad to explore in a paper. You may instead decide to focus on Franco’s role in the diplomatic relationships between the Allies and the Axis , which narrows down what aspects of Spain’s neutrality and World War II you want to discuss, as well as establishes a specific link between those two aspects.

Before you go too far, however, ask yourself whether your topic is worthy of your efforts. Try to avoid topics that already have too much written about them (i.e., “eating disorders and body image among adolescent women”) or that simply are not important (i.e. “why I like ice cream”). These topics may lead to a thesis that is either dry fact or a weird claim that cannot be supported. A good thesis falls somewhere between the two extremes. To arrive at this point, ask yourself what is new, interesting, contestable, or controversial about your topic.

As you work on your thesis, remember to keep the rest of your paper in mind at all times . Sometimes your thesis needs to evolve as you develop new insights, find new evidence, or take a different approach to your topic.

Derive a main point from topic

Once you have a topic, you will have to decide what the main point of your paper will be. This point, the “controlling idea,” becomes the core of your argument (thesis statement) and it is the unifying idea to which you will relate all your sub-theses. You can then turn this “controlling idea” into a purpose statement about what you intend to do in your paper.

Look for patterns in your evidence

Compose a purpose statement.

Consult the examples below for suggestions on how to look for patterns in your evidence and construct a purpose statement.

• Franco first tried to negotiate with the Axis
• Franco turned to the Allies when he couldn’t get some concessions that he wanted from the Axis

Possible conclusion:

Spain’s neutrality in WWII occurred for an entirely personal reason: Franco’s desire to preserve his own (and Spain’s) power.

Purpose statement

This paper will analyze Franco’s diplomacy during World War II to see how it contributed to Spain’s neutrality.

• The simile compares Simoisius to a tree, which is a peaceful, natural image.
• The tree in the simile is chopped down to make wheels for a chariot, which is an object used in warfare.

At first, the simile seems to take the reader away from the world of warfare, but we end up back in that world by the end.

This paper will analyze the way the simile about Simoisius at 4.547-64 moves in and out of the world of warfare.

Derive purpose statement from topic

To find out what your “controlling idea” is, you have to examine and evaluate your evidence . As you consider your evidence, you may notice patterns emerging, data repeated in more than one source, or facts that favor one view more than another. These patterns or data may then lead you to some conclusions about your topic and suggest that you can successfully argue for one idea better than another.

For instance, you might find out that Franco first tried to negotiate with the Axis, but when he couldn’t get some concessions that he wanted from them, he turned to the Allies. As you read more about Franco’s decisions, you may conclude that Spain’s neutrality in WWII occurred for an entirely personal reason: his desire to preserve his own (and Spain’s) power. Based on this conclusion, you can then write a trial thesis statement to help you decide what material belongs in your paper.

Sometimes you won’t be able to find a focus or identify your “spin” or specific argument immediately. Like some writers, you might begin with a purpose statement just to get yourself going. A purpose statement is one or more sentences that announce your topic and indicate the structure of the paper but do not state the conclusions you have drawn . Thus, you might begin with something like this:

• This paper will look at modern language to see if it reflects male dominance or female oppression.
• I plan to analyze anger and derision in offensive language to see if they represent a challenge of society’s authority.

At some point, you can turn a purpose statement into a thesis statement. As you think and write about your topic, you can restrict, clarify, and refine your argument, crafting your thesis statement to reflect your thinking.

As you work on your thesis, remember to keep the rest of your paper in mind at all times. Sometimes your thesis needs to evolve as you develop new insights, find new evidence, or take a different approach to your topic.

Compose a draft thesis statement

If you are writing a paper that will have an argumentative thesis and are having trouble getting started, the techniques in the table below may help you develop a temporary or “working” thesis statement.

Begin with a purpose statement that you will later turn into a thesis statement.

Assignment: Discuss the history of the Reform Party and explain its influence on the 1990 presidential and Congressional election.

Purpose Statement: This paper briefly sketches the history of the grassroots, conservative, Perot-led Reform Party and analyzes how it influenced the economic and social ideologies of the two mainstream parties.

Question-to-Assertion

If your assignment asks a specific question(s), turn the question(s) into an assertion and give reasons why it is true or reasons for your opinion.

Assignment : What do Aylmer and Rappaccini have to be proud of? Why aren’t they satisfied with these things? How does pride, as demonstrated in “The Birthmark” and “Rappaccini’s Daughter,” lead to unexpected problems?

Beginning thesis statement: Alymer and Rappaccinni are proud of their great knowledge; however, they are also very greedy and are driven to use their knowledge to alter some aspect of nature as a test of their ability. Evil results when they try to “play God.”

Write a sentence that summarizes the main idea of the essay you plan to write.

Main idea: The reason some toys succeed in the market is that they appeal to the consumers’ sense of the ridiculous and their basic desire to laugh at themselves.

Make a list of the ideas that you want to include; consider the ideas and try to group them.

• nature = peaceful
• war matériel = violent (competes with 1?)
• need for time and space to mourn the dead
• war is inescapable (competes with 3?)

Use a formula to arrive at a working thesis statement (you will revise this later).

• although most readers of _______ have argued that _______, closer examination shows that _______.
• _______ uses _______ and _____ to prove that ________.
• phenomenon x is a result of the combination of __________, __________, and _________.

What to keep in mind as you draft an initial thesis statement

Beginning statements obtained through the methods illustrated above can serve as a framework for planning or drafting your paper, but remember they’re not yet the specific, argumentative thesis you want for the final version of your paper. In fact, in its first stages, a thesis statement usually is ill-formed or rough and serves only as a planning tool.

As you write, you may discover evidence that does not fit your temporary or “working” thesis. Or you may reach deeper insights about your topic as you do more research, and you will find that your thesis statement has to be more complicated to match the evidence that you want to use.

You must be willing to reject or omit some evidence in order to keep your paper cohesive and your reader focused. Or you may have to revise your thesis to match the evidence and insights that you want to discuss. Read your draft carefully, noting the conclusions you have drawn and the major ideas which support or prove those conclusions. These will be the elements of your final thesis statement.

Sometimes you will not be able to identify these elements in your early drafts, but as you consider how your argument is developing and how your evidence supports your main idea, ask yourself, “ What is the main point that I want to prove/discuss? ” and “ How will I convince the reader that this is true? ” When you can answer these questions, then you can begin to refine the thesis statement.

Refine and polish the thesis statement

To get to your final thesis, you’ll need to refine your draft thesis so that it’s specific and arguable.

• Ask if your draft thesis addresses the assignment
• Question each part of your draft thesis
• Clarify vague phrases and assertions
• Investigate alternatives to your draft thesis

Consult the example below for suggestions on how to refine your draft thesis statement.

Sample Assignment

Choose an activity and define it as a symbol of American culture. Your essay should cause the reader to think critically about the society which produces and enjoys that activity.

• Ask The phenomenon of drive-in facilities is an interesting symbol of american culture, and these facilities demonstrate significant characteristics of our society.This statement does not fulfill the assignment because it does not require the reader to think critically about society.

Drive-ins are an interesting symbol of American culture because they represent Americans’ significant creativity and business ingenuity.

Among the types of drive-in facilities familiar during the twentieth century, drive-in movie theaters best represent American creativity, not merely because they were the forerunner of later drive-ins and drive-throughs, but because of their impact on our culture: they changed our relationship to the automobile, changed the way people experienced movies, and changed movie-going into a family activity.

While drive-in facilities such as those at fast-food establishments, banks, pharmacies, and dry cleaners symbolize America’s economic ingenuity, they also have affected our personal standards.

While drive-in facilities such as those at fast- food restaurants, banks, pharmacies, and dry cleaners symbolize (1) Americans’ business ingenuity, they also have contributed (2) to an increasing homogenization of our culture, (3) a willingness to depersonalize relationships with others, and (4) a tendency to sacrifice quality for convenience.

This statement is now specific and fulfills all parts of the assignment. This version, like any good thesis, is not self-evident; its points, 1-4, will have to be proven with evidence in the body of the paper. The numbers in this statement indicate the order in which the points will be presented. Depending on the length of the paper, there could be one paragraph for each numbered item or there could be blocks of paragraph for even pages for each one.

Complete the final thesis statement

The bottom line.

As you move through the process of crafting a thesis, you’ll need to remember four things:

• Context matters! Think about your course materials and lectures. Try to relate your thesis to the ideas your instructor is discussing.
• As you go through the process described in this section, always keep your assignment in mind . You will be more successful when your thesis (and paper) responds to the assignment than if it argues a semi-related idea.
• Your thesis statement should be precise, focused, and contestable ; it should predict the sub-theses or blocks of information that you will use to prove your argument.
• Make sure that you keep the rest of your paper in mind at all times. Change your thesis as your paper evolves, because you do not want your thesis to promise more than your paper actually delivers.

In the beginning, the thesis statement was a tool to help you sharpen your focus, limit material and establish the paper’s purpose. When your paper is finished, however, the thesis statement becomes a tool for your reader. It tells the reader what you have learned about your topic and what evidence led you to your conclusion. It keeps the reader on track–well able to understand and appreciate your argument.

Writing Process and Structure

This is an accordion element with a series of buttons that open and close related content panels.

Getting Started with Your Paper

Interpreting Writing Assignments from Your Courses

Generating Ideas for

Creating an Argument

Thesis vs. Purpose Statements

Architecture of Arguments

Working with Sources

Quoting and Paraphrasing Sources

Using Literary Quotations

Citing Sources in Your Paper

Drafting Your Paper

Generating Ideas for Your Paper

Introductions

Paragraphing

Developing Strategic Transitions

Conclusions

Revising Your Paper

Peer Reviews

Reverse Outlines

Revising an Argumentative Paper

Revision Strategies for Longer Projects

Finishing Your Paper

Twelve Common Errors: An Editing Checklist

How to Proofread your Paper

Writing Collaboratively

Collaborative and Group Writing

14 Crafting a Thesis Statement

Learning Objectives

• Craft a thesis statement that is clear, concise, and declarative.
• Narrow your topic based on your thesis statement and consider the ways that your main points will support the thesis.

Crafting a Thesis Statement

A  thesis statement  is a short, declarative sentence that states the purpose, intent, or main idea of a speech. A strong, clear thesis statement is very valuable within an introduction because it lays out the basic goal of the entire speech. We strongly believe that it is worthwhile to invest some time in framing and writing a good thesis statement. You may even want to write your thesis statement before you even begin conducting research for your speech. While you may end up rewriting your thesis statement later, having a clear idea of your purpose, intent, or main idea before you start searching for research will help you focus on the most appropriate material. To help us understand thesis statements, we will first explore their basic functions and then discuss how to write a thesis statement.

Basic Functions of a Thesis Statement

A thesis statement helps your audience by letting them know, clearly and concisely, what you are going to talk about. A strong thesis statement will allow your reader to understand the central message of your speech. You will want to be as specific as possible. A thesis statement for informative speaking should be a declarative statement that is clear and concise; it will tell the audience what to expect in your speech. For persuasive speaking, a thesis statement should have a narrow focus and should be arguable, there must be an argument to explore within the speech. The exploration piece will come with research, but we will discuss that in the main points. For now, you will need to consider your specific purpose and how this relates directly to what you want to tell this audience. Remember, no matter if your general purpose is to inform or persuade, your thesis will be a declarative statement that reflects your purpose.

How to Write a Thesis Statement

Now that we’ve looked at why a thesis statement is crucial in a speech, let’s switch gears and talk about how we go about writing a solid thesis statement. A thesis statement is related to the general and specific purposes of a speech.

Once you have chosen your topic and determined your purpose, you will need to make sure your topic is narrow. One of the hardest parts of writing a thesis statement is narrowing a speech from a broad topic to one that can be easily covered during a five- to seven-minute speech. While five to seven minutes may sound like a long time for new public speakers, the time flies by very quickly when you are speaking. You can easily run out of time if your topic is too broad. To ascertain if your topic is narrow enough for a specific time frame, ask yourself three questions.

Is your speech topic a broad overgeneralization of a topic?

Overgeneralization occurs when we classify everyone in a specific group as having a specific characteristic. For example, a speaker’s thesis statement that “all members of the National Council of La Raza are militant” is an overgeneralization of all members of the organization. Furthermore, a speaker would have to correctly demonstrate that all members of the organization are militant for the thesis statement to be proven, which is a very difficult task since the National Council of La Raza consists of millions of Hispanic Americans. A more appropriate thesis related to this topic could be, “Since the creation of the National Council of La Raza [NCLR] in 1968, the NCLR has become increasingly militant in addressing the causes of Hispanics in the United States.”

Is your speech’s topic one clear topic or multiple topics?

A strong thesis statement consists of only a single topic. The following is an example of a thesis statement that contains too many topics: “Medical marijuana, prostitution, and Women’s Equal Rights Amendment should all be legalized in the United States.” Not only are all three fairly broad, but you also have three completely unrelated topics thrown into a single thesis statement. Instead of a thesis statement that has multiple topics, limit yourself to only one topic. Here’s an example of a thesis statement examining only one topic: Ratifying the Women’s Equal Rights Amendment as equal citizens under the United States law would protect women by requiring state and federal law to engage in equitable freedoms among the sexes.

Does the topic have direction?

If your basic topic is too broad, you will never have a solid thesis statement or a coherent speech. For example, if you start off with the topic “Barack Obama is a role model for everyone,” what do you mean by this statement? Do you think President Obama is a role model because of his dedication to civic service? Do you think he’s a role model because he’s a good basketball player? Do you think he’s a good role model because he’s an excellent public speaker? When your topic is too broad, almost anything can become part of the topic. This ultimately leads to a lack of direction and coherence within the speech itself. To make a cleaner topic, a speaker needs to narrow her or his topic to one specific area. For example, you may want to examine why President Obama is a good public speaker.

Put Your Topic into a Declarative Sentence

You wrote your general and specific purpose. Use this information to guide your thesis statement. If you wrote a clear purpose, it will be easy to turn this into a declarative statement.

General purpose: To inform

Specific purpose: To inform my audience about the lyricism of former President Barack Obama’s presentation skills.

Your thesis statement needs to be a declarative statement. This means it needs to actually state something. If a speaker says, “I am going to talk to you about the effects of social media,” this tells you nothing about the speech content. Are the effects positive? Are they negative? Are they both? We don’t know. This sentence is an announcement, not a thesis statement. A declarative statement clearly states the message of your speech.

For example, you could turn the topic of President Obama’s public speaking skills into the following sentence: “Because of his unique sense of lyricism and his well-developed presentational skills, President Barack Obama is a modern symbol of the power of public speaking.” Or you could state, “Socal media has both positive and negative effects on users.”

Adding your Argument, Viewpoint, or Opinion

If your topic is informative, your job is to make sure that the thesis statement is nonargumentative and focuses on facts. For example, in the preceding thesis statement, we have a couple of opinion-oriented terms that should be avoided for informative speeches: “unique sense,” “well-developed,” and “power.” All three of these terms are laced with an individual’s opinion, which is fine for a persuasive speech but not for an informative speech. For informative speeches, the goal of a thesis statement is to explain what the speech will be informing the audience about, not attempting to add the speaker’s opinion about the speech’s topic. For an informative speech, you could rewrite the thesis statement to read, “Barack Obama’s use of lyricism in his speech, ‘A World That Stands as One,’ delivered July 2008 in Berlin demonstrates exceptional use of rhetorical strategies. 

On the other hand, if your topic is persuasive, you want to make sure that your argument, viewpoint, or opinion is clearly indicated within the thesis statement. If you are going to argue that Barack Obama is a great speaker, then you should set up this argument within your thesis statement.

For example, you could turn the topic of President Obama’s public speaking skills into the following sentence: “Because of his unique sense of lyricism and his well-developed presentational skills, President Barack Obama is a modern symbol of the power of public speaking.” Once you have a clear topic sentence, you can start tweaking the thesis statement to help set up the purpose of your speech.

Thesis Checklist

Once you have written a first draft of your thesis statement, you’re probably going to end up revising your thesis statement a number of times prior to delivering your actual speech. A thesis statement is something that is constantly tweaked until the speech is given. As your speech develops, often your thesis will need to be rewritten to whatever direction the speech itself has taken. We often start with a speech going in one direction, and find out through our research that we should have gone in a different direction. When you think you finally have a thesis statement that is good to go for your speech, take a second and make sure it adheres to the criteria shown below.

Preview of Speech

The preview, as stated in the introduction portion of our readings, reminds us that we will need to let the audience know what the main points in our speech will be. You will want to follow the thesis with the preview of your speech. Your preview will allow the audience to follow your main points in a sequential manner. Spoiler alert: The preview when stated out loud will remind you of main point 1, main point 2, and main point 3 (etc. if you have more or less main points). It is a built in memory card!

For Future Reference | How to organize this in an outline |

Introduction

Attention Getter: Background information: Credibility: Thesis: Preview:

Key Takeaways

Introductions are foundational to an effective public speech.

• A thesis statement is instrumental to a speech that is well-developed and supported.
• Be sure that you are spending enough time brainstorming strong attention getters and considering your audience’s goal(s) for the introduction.
• A strong thesis will allow you to follow a roadmap throughout the rest of your speech: it is worth spending the extra time to ensure you have a strong thesis statement.

Stand up, Speak out  by University of Minnesota is licensed under a  Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

Public Speaking Copyright © by Dr. Layne Goodman; Amber Green, M.A.; and Various is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

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Speechwriting

8 Purpose and Thesis

Speechwriting Essentials

In this chapter . . .

As discussed in the chapter on Speaking Occasion , speechwriting begins with careful analysis of the speech occasion and its given circumstances, leading to the choice of an appropriate topic. As with essay writing, the early work of speechwriting follows familiar steps: brainstorming, research, pre-writing, thesis, and so on.

This chapter focuses on techniques that are unique to speechwriting. As a spoken form, speeches must be clear  about the purpose and main idea or “takeaway.” Planned redundancy means that you will be repeating these elements several times over during the speech.

Furthermore, finding purpose and thesis are essential whether you’re preparing an outline for extemporaneous delivery or a completely written manuscript for presentation. When you know your topic, your general and specific purpose, and your thesis or central idea, you have all the elements you need to write a speech that is focused, clear, and audience friendly.

Recognizing the General Purpose

Speeches have traditionally been grouped into one of three categories according to their primary purpose: 1) to inform, 2) to persuade, or 3) to inspire, honor, or entertain. These broad goals are commonly known as the  general purpose of a speech . Earlier, you learned about the actor’s tool of intention or objectives. The general purpose is like a super-objective; it defines the broadest goal of a speech. These three purposes are not necessarily exclusive to the others. A speech designed to be persuasive can also be informative and entertaining. However, a speech should have one primary goal. That is its general purpose.

Why is it helpful to talk about speeches in such broad terms? Being perfectly clear about what you want your speech to do or make happen for your audience will keep you focused. You can make a clearer distinction between whether you want your audience to leave your speech knowing more (to inform), or  ready to take action (to persuade), or feeling something (to inspire)

It’s okay to use synonyms for these broad categories. Here are some of them:

• To inform could be to explain, to demonstrate, to describe, to teach.
• To persuade could be to convince, to argue, to motivate, to prove.
• To inspire might be to honor, or entertain, to celebrate, to mourn.

In summary, the first question you must ask yourself when starting to prepare a speech is, “Is the primary purpose of my speech to inform, to persuade, or to inspire?”

Articulating Specific Purpose

A specific purpose statement builds upon your general purpose and makes it specific (as the name suggests). For example, if you have been invited to give a speech about how to do something, your general purpose is “to inform.”  Choosing a topic appropriate to that general purpose, you decide to speak about how to protect a personal from cyberattacks. Now you are on your way to identifying a specific purpose.

A good specific purpose statement has three elements: goal, target audience, and content.

If you think about the above as a kind of recipe, then the first two “ingredients” — your goal and your audience — should be simple. Words describing the target audience should be as specific as possible. Instead of “my peers,” you could say, for example, “students in their senior year at my university.”

The third ingredient in this recipe is content, or what we call the topic of your speech. This is where things get a bit difficult. You want your content to be specific and something that you can express succinctly in a sentence. Here are some common problems that speakers make in defining the content, and the fix:

Now you know the “recipe” for a specific purpose statement. It’s made up of  T o, plus an active W ord, a specific  A udience, and clearly stated  C ontent. Remember this formula: T + W + A + C.

A: for a group of new students

C: the term “plagiarism”

Here are some further examples a good specific purpose statement:

• To explain to a group of first-year students how to join a school organization.
• To persuade the members of the Greek society to take a spring break trip in Daytona Beach.
• To motivate my classmates in English 101 to participate in a study abroad program.
• To convince first-year students that they need at least seven hours of sleep per night to do well in their studies.
• To inspire my Church community about the accomplishments of our pastor.

The General and Specific Purpose Statements are writing tools in the sense that they help you, as a speechwriter, clarify your ideas.

Creating a Thesis Statement

Once you are clear about your general purpose and specific purpose, you can turn your attention to crafting a thesis statement. A thesis is the central idea in an essay or a speech. In speechwriting, the thesis or central idea explains the message of the content. It’s the speech’s “takeaway.” A good thesis statement will also reveal and clarify the ideas or assertions you’ll be addressing in your speech (your main points). Consider this example:

General Purpose: To persuade. Specific Purpose: To motivate my classmates in English 101 to participate in a study abroad program. Thesis: A semester-long study abroad experience produces lifelong benefits by teaching you about another culture, developing your language skills, and enhancing your future career prospects.

The difference between a specific purpose statement and a thesis statement is clear in this example. The thesis provides the takeaway (the lifelong benefits of study abroad). It also points to the assertions that will be addressed in the speech. Like the specific purpose statement, the thesis statement is a writing tool. You’ll incorporate it into your speech, usually as part of the introduction and conclusion.

All good expository, rhetorical, and even narrative writing contains a thesis. Many students and even experienced writers struggle with formulating a thesis. We struggle when we attempt to “come up with something” before doing the necessary research and reflection. A thesis only becomes clear through the thinking and writing process. As you develop your speech content, keep asking yourself: What is important here? If the audience can remember only one thing about this topic, what do I want them to remember?

Example #2: General Purpose: To inform Specific Purpose: To demonstrate to my audience the correct method for cleaning a computer keyboard. Central Idea: Your computer keyboard needs regular cleaning to function well, and you can achieve that in four easy steps.

Example # 3 General Purpose: To Inform Specific Purpose: To describe how makeup is done for the TV show The Walking Dead . Central Idea: The wildly popular zombie show The Walking Dead achieves incredibly scary and believable makeup effects, and in the next few minutes I will tell you who does it, what they use, and how they do it.

Notice in the examples above that neither the specific purpose nor the central idea ever exceeds one sentence. If your central idea consists of more than one sentence, then you are probably including too much information.

Problems to Avoid

The first problem many students have in writing their specific purpose statement has already been mentioned: specific purpose statements sometimes try to cover far too much and are too broad. For example:

“To explain to my classmates the history of ballet.”

Aside from the fact that this subject may be difficult for everyone in your audience to relate to, it’s enough for a three-hour lecture, maybe even a whole course. You’ll probably find that your first attempt at a specific purpose statement will need refining. These examples are much more specific and much more manageable given the limited amount of time you’ll have.

• To explain to my classmates how ballet came to be performed and studied in the U.S.
• To explain to my classmates the difference between Russian and French ballet.
• To explain to my classmates how ballet originated as an art form in the Renaissance.
• To explain to my classmates the origin of the ballet dancers’ clothing.

The second problem happens when the “communication verb” in the specific purpose does not match the content; for example, persuasive content is paired with “to inform” or “to explain.” Can you find the errors in the following purpose statements?

• To inform my audience why capital punishment is unconstitutional. (This is persuasive. It can’t be informative since it’s taking a side)
• To persuade my audience about the three types of individual retirement accounts. (Even though the purpose statement says “persuade,” it isn’t persuading the audience of anything. It is informative.)
• To inform my classmates that Universal Studios is a better theme park than Six Flags over Georgia. (This is clearly an opinion; hence it is a persuasive speech and not merely informative)

The third problem exists when the content part of the specific purpose statement has two parts. One specific purpose is enough. These examples cover two different topics.

• To explain to my audience how to swing a golf club and choose the best golf shoes.
• To persuade my classmates to be involved in the Special Olympics and vote to fund better classes for the intellectually disabled.

To fix this problem of combined or hybrid purposes, you’ll need to select one of the topics in these examples and speak on that one alone.

The fourth problem with both specific purpose and central idea statements is related to formatting. There are some general guidelines that need to be followed in terms of how you write out these elements of your speech:

• Don’t write either statement as a question.
• Always use complete sentences for central idea statements and infinitive phrases (beginning with “to”) for the specific purpose statement.
• Use concrete language (“I admire Beyoncé for being a talented performer and businesswoman”) and avoid subjective or slang terms (“My speech is about why I think Beyoncé is the bomb”) or jargon and acronyms (“PLA is better than CBE for adult learners.”)

There are also problems to avoid in writing the central idea statement. As mentioned above, remember that:

• The specific purpose and central idea statements are not the same thing, although they are related.
• The central idea statement should be clear and not complicated or wordy; it should “stand out” to the audience. As you practice delivery, you should emphasize it with your voice.
• The central idea statement should not be the first thing you say but should follow the steps of a good introduction as outlined in the next chapters.

You should be aware that all aspects of your speech are constantly going to change as you move toward the moment of giving your speech. The exact wording of your central idea may change, and you can experiment with different versions for effectiveness. However, your specific purpose statement should not change unless there is a good reason to do so. There are many aspects to consider in the seemingly simple task of writing a specific purpose statement and its companion, the central idea statement. Writing good ones at the beginning will save you some trouble later in the speech preparation process.

Public Speaking as Performance Copyright © 2023 by Mechele Leon is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

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9.3 Putting It Together: Steps to Complete Your Introduction

Learning objectives.

• Clearly identify why an audience should listen to a speaker.
• Discuss how you can build your credibility during a speech.
• Understand how to write a clear thesis statement.
• Design an effective preview of your speech’s content for your audience.

Erin Brown-John – puzzle – CC BY-NC 2.0.

Once you have captured your audience’s attention, it’s important to make the rest of your introduction interesting, and use it to lay out the rest of the speech. In this section, we are going to explore the five remaining parts of an effective introduction: linking to your topic, reasons to listen, stating credibility, thesis statement, and preview.

Link to Topic

After the attention-getter, the second major part of an introduction is called the link to topic. The link to topic is the shortest part of an introduction and occurs when a speaker demonstrates how an attention-getting device relates to the topic of a speech. Often the attention-getter and the link to topic are very clear. For example, if you look at the attention-getting device example under historical reference above, you’ll see that the first sentence brings up the history of the Vietnam War and then shows us how that war can help us understand the Iraq War. In this case, the attention-getter clearly flows directly to the topic. However, some attention-getters need further explanation to get to the topic of the speech. For example, both of the anecdote examples (the girl falling into the manhole while texting and the boy and the filberts) need further explanation to connect clearly to the speech topic (i.e., problems of multitasking in today’s society).

Let’s look at the first anecdote example to demonstrate how we could go from the attention-getter to the topic.

In July 2009, a high school girl named Alexa Longueira was walking along a main boulevard near her home on Staten Island, New York, typing in a message on her cell phone. Not paying attention to the world around her, she took a step and fell right into an open manhole. This anecdote illustrates the problem that many people are facing in today’s world. We are so wired into our technology that we forget to see what’s going on around us—like a big hole in front of us.

In this example, the third sentence here explains that the attention-getter was an anecdote that illustrates a real issue. The fourth sentence then introduces the actual topic of the speech.

Let’s now examine how we can make the transition from the parable or fable attention-getter to the topic:

The ancient Greek writer Aesop told a fable about a boy who put his hand into a pitcher of filberts. The boy grabbed as many of the delicious nuts as he possibly could. But when he tried to pull them out, his hand wouldn’t fit through the neck of the pitcher because he was grasping so many filberts. Instead of dropping some of them so that his hand would fit, he burst into tears and cried about his predicament. The moral of the story? “Don’t try to do too much at once.” In today’s world, many of us are us are just like the boy putting his hand into the pitcher. We are constantly trying to grab so much or do so much that it prevents us from accomplishing our goals. I would like to show you three simple techniques to manage your time so that you don’t try to pull too many filberts from your pitcher.

In this example, we added three new sentences to the attention-getter to connect it to the speech topic.

Reasons to Listen

Once you have linked an attention-getter to the topic of your speech, you need to explain to your audience why your topic is important. We call this the “why should I care?” part of your speech because it tells your audience why the topic is directly important to them. Sometimes you can include the significance of your topic in the same sentence as your link to the topic, but other times you may need to spell out in one or two sentences why your specific topic is important.

People in today’s world are very busy, and they do not like their time wasted. Nothing is worse than having to sit through a speech that has nothing to do with you. Imagine sitting through a speech about a new software package you don’t own and you will never hear of again. How would you react to the speaker? Most of us would be pretty annoyed at having had our time wasted in this way. Obviously, this particular speaker didn’t do a great job of analyzing her or his audience if the audience isn’t going to use the software package—but even when speaking on a topic that is highly relevant to the audience, speakers often totally forget to explain how and why it is important.

Appearing Credible

The next part of a speech is not so much a specific “part” as an important characteristic that needs to be pervasive throughout your introduction and your entire speech. As a speaker, you want to be seen as credible (competent, trustworthy, and caring/having goodwill). As mentioned earlier in this chapter, credibility is ultimately a perception that is made by your audience. While your audience determines whether they perceive you as competent, trustworthy, and caring/having goodwill, there are some strategies you can employ to make yourself appear more credible.

First, to make yourself appear competent, you can either clearly explain to your audience why you are competent about a given subject or demonstrate your competence by showing that you have thoroughly researched a topic by including relevant references within your introduction. The first method of demonstrating competence—saying it directly—is only effective if you are actually a competent person on a given subject. If you are an undergraduate student and you are delivering a speech about the importance of string theory in physics, unless you are a prodigy of some kind, you are probably not a recognized expert on the subject. Conversely, if your number one hobby in life is collecting memorabilia about the Three Stooges, then you may be an expert about the Three Stooges. However, you would need to explain to your audience your passion for collecting Three Stooges memorabilia and how this has made you an expert on the topic.

If, on the other hand, you are not actually a recognized expert on a topic, you need to demonstrate that you have done your homework to become more knowledgeable than your audience about your topic. The easiest way to demonstrate your competence is through the use of appropriate references from leading thinkers and researchers on your topic. When you demonstrate to your audience that you have done your homework, they are more likely to view you as competent.

The second characteristic of credibility, trustworthiness, is a little more complicated than competence, for it ultimately relies on audience perceptions. One way to increase the likelihood that a speaker will be perceived as trustworthy is to use reputable sources. If you’re quoting Dr. John Smith, you need to explain who Dr. John Smith is so your audience will see the quotation as being more trustworthy. As speakers we can easily manipulate our sources into appearing more credible than they actually are, which would be unethical. When you are honest about your sources with your audience, they will trust you and your information more so than when you are ambiguous. The worst thing you can do is to out-and-out lie about information during your speech. Not only is lying highly unethical, but if you are caught lying, your audience will deem you untrustworthy and perceive everything you are saying as untrustworthy. Many speakers have attempted to lie to an audience because it will serve their own purposes or even because they believe their message is in their audience’s best interest, but lying is one of the fastest ways to turn off an audience and get them to distrust both the speaker and the message.

The third characteristic of credibility to establish during the introduction is the sense of caring/goodwill. While some unethical speakers can attempt to manipulate an audience’s perception that the speaker cares, ethical speakers truly do care about their audiences and have their audience’s best interests in mind while speaking. Often speakers must speak in front of audiences that may be hostile toward the speaker’s message. In these cases, it is very important for the speaker to explain that he or she really does believe her or his message is in the audience’s best interest. One way to show that you have your audience’s best interests in mind is to acknowledge disagreement from the start:

Today I’m going to talk about why I believe we should enforce stricter immigration laws in the United States. I realize that many of you will disagree with me on this topic. I used to believe that open immigration was a necessity for the United States to survive and thrive, but after researching this topic, I’ve changed my mind. While I may not change all of your minds today, I do ask that you listen with an open mind, set your personal feelings on this topic aside, and judge my arguments on their merits.

While clearly not all audience members will be open or receptive to opening their minds and listening to your arguments, by establishing that there is known disagreement, you are telling the audience that you understand their possible views and are not trying to attack their intellect or their opinions.

Thesis Statement

A thesis statement is a short, declarative sentence that states the purpose, intent, or main idea of a speech. A strong, clear thesis statement is very valuable within an introduction because it lays out the basic goal of the entire speech. We strongly believe that it is worthwhile to invest some time in framing and writing a good thesis statement. You may even want to write your thesis statement before you even begin conducting research for your speech. While you may end up rewriting your thesis statement later, having a clear idea of your purpose, intent, or main idea before you start searching for research will help you focus on the most appropriate material. To help us understand thesis statements, we will first explore their basic functions and then discuss how to write a thesis statement.

Basic Functions of a Thesis Statement

A thesis statement helps your audience by letting them know “in a nutshell” what you are going to talk about. With a good thesis statement you will fulfill four basic functions: you express your specific purpose, provide a way to organize your main points, make your research more effective, and enhance your delivery.

Express Your Specific Purpose

To orient your audience, you need to be as clear as possible about your meaning. A strong thesis will prepare your audience effectively for the points that will follow. Here are two examples:

• “Today, I want to discuss academic cheating.” (weak example)
• “Today, I will clarify exactly what plagiarism is and give examples of its different types so that you can see how it leads to a loss of creative learning interaction.” (strong example)

The weak statement will probably give the impression that you have no clear position about your topic because you haven’t said what that position is. Additionally, the term “academic cheating” can refer to many behaviors—acquiring test questions ahead of time, copying answers, changing grades, or allowing others to do your coursework—so the specific topic of the speech is still not clear to the audience.

The strong statement not only specifies plagiarism but also states your specific concern (loss of creative learning interaction).

Provide a Way to Organize Your Main Points

A thesis statement should appear, almost verbatim, toward the end of the introduction to a speech. A thesis statement helps the audience get ready to listen to the arrangement of points that follow. Many speakers say that if they can create a strong thesis sentence, the rest of the speech tends to develop with relative ease. On the other hand, when the thesis statement is not very clear, creating a speech is an uphill battle.

When your thesis statement is sufficiently clear and decisive, you will know where you stand about your topic and where you intend to go with your speech. Having a clear thesis statement is especially important if you know a great deal about your topic or you have strong feelings about it. If this is the case for you, you need to know exactly what you are planning on talking about in order to fit within specified time limitations. Knowing where you are and where you are going is the entire point in establishing a thesis statement; it makes your speech much easier to prepare and to present.

Let’s say you have a fairly strong thesis statement, and that you’ve already brainstormed a list of information that you know about the topic. Chances are your list is too long and has no focus. Using your thesis statement, you can select only the information that (1) is directly related to the thesis and (2) can be arranged in a sequence that will make sense to the audience and will support the thesis. In essence, a strong thesis statement helps you keep useful information and weed out less useful information.

Make Your Research More Effective

If you begin your research with only a general topic in mind, you run the risk of spending hours reading mountains of excellent literature about your topic. However, mountains of literature do not always make coherent speeches. You may have little or no idea of how to tie your research all together, or even whether you should tie it together. If, on the other hand, you conduct your research with a clear thesis statement in mind, you will be better able to zero in only on material that directly relates to your chosen thesis statement. Let’s look at an example that illustrates this point:

Many traffic accidents involve drivers older than fifty-five.

While this statement may be true, you could find industrial, medical, insurance literature that can drone on ad infinitum about the details of all such accidents in just one year. Instead, focusing your thesis statement will help you narrow the scope of information you will be searching for while gathering information. Here’s an example of a more focused thesis statement:

Three factors contribute to most accidents involving drivers over fifty-five years of age: failing eyesight, slower reflexes, and rapidly changing traffic conditions.

This framing is somewhat better. This thesis statement at least provides three possible main points and some keywords for your electronic catalog search. However, if you want your audience to understand the context of older people at the wheel, consider something like:

Mature drivers over fifty-five years of age must cope with more challenging driving conditions than existed only one generation ago: more traffic moving at higher speeds, the increased imperative for quick driving decisions, and rapidly changing ramp and cloverleaf systems. Because of these challenges, I want my audience to believe that drivers over the age of sixty-five should be required to pass a driving test every five years.

This framing of the thesis provides some interesting choices. First, several terms need to be defined, and these definitions might function surprisingly well in setting the tone of the speech. Your definitions of words like “generation,” “quick driving decisions,” and “cloverleaf systems” could jolt your audience out of assumptions they have taken for granted as truth.

Second, the framing of the thesis provides you with a way to describe the specific changes as they have occurred between, say, 1970 and 2010. How much, and in what ways, have the volume and speed of traffic changed? Why are quick decisions more critical now? What is a “cloverleaf,” and how does any driver deal cognitively with exiting in the direction seemingly opposite to the desired one? Questions like this, suggested by your own thesis statement, can lead to a strong, memorable speech.

Enhance Your Delivery

When your thesis is not clear to you, your listeners will be even more clueless than you are—but if you have a good clear thesis statement, your speech becomes clear to your listeners. When you stand in front of your audience presenting your introduction, you can vocally emphasize the essence of your speech, expressed as your thesis statement. Many speakers pause for a half second, lower their vocal pitch slightly, slow down a little, and deliberately present the thesis statement, the one sentence that encapsulates its purpose. When this is done effectively, the purpose, intent, or main idea of a speech is driven home for an audience.

How to Write a Thesis Statement

Now that we’ve looked at why a thesis statement is crucial in a speech, let’s switch gears and talk about how we go about writing a solid thesis statement. A thesis statement is related to the general and specific purposes of a speech as we discussed them in Chapter 6 “Finding a Purpose and Selecting a Topic” .

Choose Your Topic

The first step in writing a good thesis statement was originally discussed in Chapter 6 “Finding a Purpose and Selecting a Topic” when we discussed how to find topics. Once you have a general topic, you are ready to go to the second step of creating a thesis statement.

Narrow Your Topic

One of the hardest parts of writing a thesis statement is narrowing a speech from a broad topic to one that can be easily covered during a five- to ten-minute speech. While five to ten minutes may sound like a long time to new public speakers, the time flies by very quickly when you are speaking. You can easily run out of time if your topic is too broad. To ascertain if your topic is narrow enough for a specific time frame, ask yourself three questions.

First, is your thesis statement narrow or is it a broad overgeneralization of a topic? An overgeneralization occurs when we classify everyone in a specific group as having a specific characteristic. For example, a speaker’s thesis statement that “all members of the National Council of La Raza are militant” is an overgeneralization of all members of the organization. Furthermore, a speaker would have to correctly demonstrate that all members of the organization are militant for the thesis statement to be proven, which is a very difficult task since the National Council of La Raza consists of millions of Hispanic Americans. A more appropriate thesis related to this topic could be, “Since the creation of the National Council of La Raza [NCLR] in 1968, the NCLR has become increasingly militant in addressing the causes of Hispanics in the United States.”

The second question to ask yourself when narrowing a topic is whether your speech’s topic is one clear topic or multiple topics. A strong thesis statement consists of only a single topic. The following is an example of a thesis statement that contains too many topics: “Medical marijuana, prostitution, and gay marriage should all be legalized in the United States.” Not only are all three fairly broad, but you also have three completely unrelated topics thrown into a single thesis statement. Instead of a thesis statement that has multiple topics, limit yourself to only one topic. Here’s an example of a thesis statement examining only one topic: “Today we’re going to examine the legalization and regulation of the oldest profession in the state of Nevada.” In this case, we’re focusing our topic to how one state has handled the legalization and regulation of prostitution.

The last question a speaker should ask when making sure a topic is sufficiently narrow is whether the topic has direction. If your basic topic is too broad, you will never have a solid thesis statement or a coherent speech. For example, if you start off with the topic “Barack Obama is a role model for everyone,” what do you mean by this statement? Do you think President Obama is a role model because of his dedication to civic service? Do you think he’s a role model because he’s a good basketball player? Do you think he’s a good role model because he’s an excellent public speaker? When your topic is too broad, almost anything can become part of the topic. This ultimately leads to a lack of direction and coherence within the speech itself. To make a cleaner topic, a speaker needs to narrow her or his topic to one specific area. For example, you may want to examine why President Obama is a good speaker.

Put Your Topic into a Sentence

Once you’ve narrowed your topic to something that is reasonably manageable given the constraints placed on your speech, you can then formalize that topic as a complete sentence. For example, you could turn the topic of President Obama’s public speaking skills into the following sentence: “Because of his unique sense of lyricism and his well-developed presentational skills, President Barack Obama is a modern symbol of the power of public speaking.” Once you have a clear topic sentence, you can start tweaking the thesis statement to help set up the purpose of your speech.

Add Your Argument, Viewpoint, or Opinion

This function only applies if you are giving a speech to persuade. If your topic is informative, your job is to make sure that the thesis statement is nonargumentative and focuses on facts. For example, in the preceding thesis statement we have a couple of opinion-oriented terms that should be avoided for informative speeches: “unique sense,” “well-developed,” and “power.” All three of these terms are laced with an individual’s opinion, which is fine for a persuasive speech but not for an informative speech. For informative speeches, the goal of a thesis statement is to explain what the speech will be informing the audience about, not attempting to add the speaker’s opinion about the speech’s topic. For an informative speech, you could rewrite the thesis statement to read, “This speech is going to analyze Barack Obama’s use of lyricism in his speech, ‘A World That Stands as One,’ delivered July 2008 in Berlin.”

On the other hand, if your topic is persuasive, you want to make sure that your argument, viewpoint, or opinion is clearly indicated within the thesis statement. If you are going to argue that Barack Obama is a great speaker, then you should set up this argument within your thesis statement.

Use the Thesis Checklist

Once you have written a first draft of your thesis statement, you’re probably going to end up revising your thesis statement a number of times prior to delivering your actual speech. A thesis statement is something that is constantly tweaked until the speech is given. As your speech develops, often your thesis will need to be rewritten to whatever direction the speech itself has taken. We often start with a speech going in one direction, and find out through our research that we should have gone in a different direction. When you think you finally have a thesis statement that is good to go for your speech, take a second and make sure it adheres to the criteria shown in Table 9.1 “Thesis Checklist”

Table 9.1 Thesis Checklist

Preview of Speech

The final part of an introduction contains a preview of the major points to be covered within your speech. I’m sure we’ve all seen signs that have three cities listed on them with the mileage to reach each city. This mileage sign is an indication of what is to come. A preview works the same way. A preview foreshadows what the main body points will be in the speech. For example, to preview a speech on bullying in the workplace, one could say, “To understand the nature of bullying in the modern workplace, I will first define what workplace bullying is and the types of bullying, I will then discuss the common characteristics of both workplace bullies and their targets, and lastly, I will explore some possible solutions to workplace bullying.” In this case, each of the phrases mentioned in the preview would be a single distinct point made in the speech itself. In other words, the first major body point in this speech would examine what workplace bullying is and the types of bullying; the second major body point in this speech would discuss the common characteristics of both workplace bullies and their targets; and lastly, the third body point in this speech would explore some possible solutions to workplace bullying.

Key Takeaways

• Linking the attention-getter to the speech topic is essential so that you maintain audience attention and so that the relevance of the attention-getter is clear to your audience.
• Establishing how your speech topic is relevant and important shows the audience why they should listen to your speech.
• To be an effective speaker, you should convey all three components of credibility, competence, trustworthiness, and caring/goodwill, by the content and delivery of your introduction.
• A clear thesis statement is essential to provide structure for a speaker and clarity for an audience.
• An effective preview identifies the specific main points that will be present in the speech body.
• Make a list of the attention-getting devices you might use to give a speech on the importance of recycling. Which do you think would be most effective? Why?
• Create a thesis statement for a speech related to the topic of collegiate athletics. Make sure that your thesis statement is narrow enough to be adequately covered in a five- to six-minute speech.
• Discuss with a partner three possible body points you could utilize for the speech on the topic of volunteerism.
• Fill out the introduction worksheet to help work through your introduction for your next speech. Please make sure that you answer all the questions clearly and concisely.

Stand up, Speak out Copyright © 2016 by University of Minnesota is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

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8.2  The Topic, General Purpose, Specific Purpose, and Thesis

Before any work can be done on crafting the body of your speech or presentation, you must first do some prep work—selecting a topic, formulating a general purpose, a specific purpose statement, and crafting a central idea, or thesis statement. In doing so, you lay the foundation for your speech by making important decisions about what you will speak about and for what purpose you will speak. These decisions will influence and guide the entire speechwriting process, so it is wise to think carefully and critically during these beginning stages.

Understanding the General Purpose

Before any work on a speech can be done, the speaker needs to understand the general purpose of the speech.  The general purpose is what the speaker hopes to accomplish and will help guide in the selection of a topic. The instructor generally provides the general purpose for a speech, which falls into one of three categories. A general purpose to inform would mean that the speaker is teaching the audience about a topic, increasing their understanding and awareness, or providing new information about a topic the audience might already know.  Informative speeches are designed to present the facts, but not give the speaker’s opinion or any call to action. A general purpose to persuade would mean that the speaker is choosing the side of a topic and advocating for their side or belief.  The speaker is asking the audience to believe in their stance, or to take an action in support of their topic. A general purpose to entertain often entails short speeches of ceremony, where the speaker is connecting the audience to the celebration. You can see how these general purposes are very different.  An informative speech is just facts, the speaker would not be able to provide an opinion or direction on what to do with the information, whereas a persuasive speech includes the speaker’s opinions and direction on what to do with the information. Before a speaker chooses a topic, they must first understand the general purpose.

Selecting a Topic

Generally, speakers focus on one or more interrelated topics—relatively broad concepts, ideas, or problems that are relevant for particular audiences. The most common way that speakers discover topics is by simply observing what is happening around them—at their school, in their local government, or around the world. Opportunities abound for those interested in engaging speech as a tool for change. Perhaps the simplest way to find a topic is to ask yourself a few questions, including:

• What important events are occurring locally, nationally, and internationally?
• What do I care about most?
• Is there someone or something I can advocate for?
• What makes me angry/happy?
• What beliefs/attitudes do I want to share?
• Is there some information the audience needs to know?

Students speak about what is interesting to them and their audiences. What topics do you think are relevant today? There are other questions you might ask yourself, too, but these should lead you to at least a few topical choices. The most important work that these questions do is to locate topics within your pre-existing sphere of knowledge and interest. Topics should be ideas that interest the speaker or are part of their daily lives.  In order for a topic to be effective, the speaker needs to have some credibility or connection to the topic; it would be unfair to ask the audience to donate to a cause that the speaker has never donated to.  There must be a connection to the topic for the speaker to be seen as credible. David Zarefsky (2010) also identifies brainstorming as a way to develop speech topics, a strategy that can be helpful if the questions listed above did not yield an appropriate or interesting topic. Brainstorming involves looking at your daily activities to determine what you could share with an audience.  Perhaps if you work out regularly or eat healthy, you could explain that to an audience, or demonstrate how to dribble a basketball.  If you regularly play video games, you may advocate for us to take up video games or explain the history of video games.  Anything that you find interesting or important might turn into a topic. Starting with a topic you are already interested in will make writing and presenting your speech a more enjoyable and meaningful experience. It means that your entire speechwriting process will focus on something you find important and that you can present this information to people who stand to benefit from your speech. At this point, it is also important to consider the audience before choosing a topic.  While we might really enjoy a lot of different things that could be topics, if the audience has no connection to that topic, then it wouldn’t be meaningful for the speaker or audience.  Since we always have a diverse audience, we want to make sure that everyone in the audience can gain some new information from the speech.  Sometimes, a topic might be too complicated to cover in the amount of time we have to present, or involve too much information then that topic might not work for the assignment, and finally if the audience can not gain anything from a topic then it won’t work.  Ultimately, when we choose a topic we want to pick something that we are familiar with and enjoy, we have credibility and that the audience could gain something from. Once you have answered these questions and narrowed your responses, you are still not done selecting your topic. For instance, you might have decided that you really care about breeds of dogs. This is a very broad topic and could easily lead to a dozen different speeches. To resolve this problem, speakers must also consider the audience to whom they will speak, the scope of their presentation, and the outcome they wish to achieve.

Formulating the Purpose Statements

By honing in on a very specific topic, you begin the work of formulating your purpose statement. In short, a purpose statement clearly states what it is you would like to achieve. Purpose statements are especially helpful for guiding you as you prepare your speech. When deciding which main points, facts, and examples to include, you should simply ask yourself whether they are relevant not only to the topic you have selected, but also whether they support the goal you outlined in your purpose statement. The general purpose statement of a speech may be to inform, to persuade, to celebrate, or to entertain. Thus, it is common to frame a specific purpose statement around one of these goals. According to O’Hair, Stewart, and Rubenstein, a specific purpose statement “expresses both the topic and the general speech purpose in action form and in terms of the specific objectives you hope to achieve” (2004). The specific purpose is a single sentence that states what the audience will gain from this speech, or what will happen at the end of the speech. The specific purpose is a combination of the general purpose and the topic and helps the speaker to focus in on what can be achieved in a short speech.

To go back to the topic of a dog breed, the general purpose might be to inform, a specific purpose might be: To inform the audience about how corgis became household pets. If the general purpose is to persuade the specific purpose might be: to persuade the audience that dog breeds deemed “dangerous” should not be excluded from living in the cities. In short, the general purpose statement lays out the broader goal of the speech while the specific purpose statement describes precisely what the speech is intended to do.  The specific purpose should focus on the audience and be measurable, if I were to ask the audience before I began the speech how many people know how corgis became household pets, they could raise their hand, and if I ask at the end of my speech how many people know how corgis became household pets, I should see a lot more hands.  The specific purpose is the “so what” of the speech, it helps the speaker focus on the audience and take a bigger idea of a topic and narrow it down to what can be accomplished in a short amount of time.

Writing the Thesis Statement

The specific purpose statement is a tool that you will use as you write your speech, but it is unlikely that it will appear verbatim in your speech. Instead, you will want to convert the specific purpose statement into a central idea, or thesis statement that you will share with your audience.  Just like in a written paper, where the thesis comes in the first part of the paper, in a speech, the thesis comes within the first few sentences of the speech.  The thesis must be stated and tells the audience what to expect in this speech. A thesis statement may encapsulate the main idea of a speech in just a sentence or two and be designed to give audiences a quick preview of what the entire speech will be about. The thesis statement should be a single, declarative statement followed by a separate preview statement. If you are a Harry Potter enthusiast, you may write a thesis statement (central idea) the following way using the above approach: J.K. Rowling is a renowned author of the Harry Potter series with a Cinderella-like story of a rise to fame.

Writing the Preview Statement

A preview statement (or series of statements) is a guide to your speech. This is the part of the speech that literally tells the audience exactly what main points you will cover. If you were to get on any freeway, there would be a green sign on the side of the road that tells you what cities are coming up—this is what your preview statement does; it tells the audience what points will be covered in the speech. Best of all, you would know what to look for! So, if we take our J.K Rowling example, the thesis and preview would look like this: J.K. Rowling is a renowned author of the Harry Potter series with a Cinderella-like rags-to-riches story. First, I will tell you about J.K. Rowling’s humble beginnings. Then, I will describe her personal struggles as a single mom. Finally, I will explain how she overcame adversity and became one of the richest women in the United Kingdom.

Writing the Body of Your Speech

Once you have finished the important work of deciding what your speech will be about, as well as formulating the purpose statement and crafting the thesis, you should turn your attention to writing the body of your speech. The body of your speech consists of 3–4 main points that support your thesis and help the audience to achieve the specific purpose.  Creating main points helps to chunk the information you are sharing with your audience into an easy-to-understand organization. Choosing your main points will help you focus in on what information you want to share with the audience in order to prove your thesis. Since we can’t tell the audience everything about our topic, we need to choose our main points to make sure we can share the most important information with our audience. All of your main points are contained in the body, and normally this section is prepared well before you ever write the introduction or conclusion. The body of your speech will consume the largest amount of time to present, and it is the opportunity for you to elaborate on your supporting evidence, such as facts, statistics, examples, and opinions that support your thesis statement and do the work you have outlined in the specific purpose statement. Combining these various elements into a cohesive and compelling speech, however, is not without its difficulties, the first of which is deciding which elements to include and how they ought to be organized to best suit your purpose.

clearly states what it is you would like to achieve

“expresses both the topic and the general speech purpose in action form and in terms of the specific objectives you hope to achieve” (O'Hair, Stewart, & Rubenstein, 2004)

single, declarative sentence that captures the essence or main point of your entire presentation

It’s About Them: Public Speaking in the 21st Century Copyright © 2022 by LOUIS: The Louisiana Library Network is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

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Home / Guides / Writing Guides / Parts of a Paper / How to Write a Strong Thesis Statement

How to Write a Strong Thesis Statement

A thesis can be found in many places—a debate speech, a lawyer’s closing argument, even an advertisement. But the most common place for a thesis statement (and probably why you’re reading this article) is in an essay.

Whether you’re writing an argumentative paper, an informative essay, or a compare/contrast statement, you need a thesis. Without a thesis, your argument falls flat and your information is unfocused. Since a thesis is so important, it’s probably a good idea to look at some tips on how to put together a strong one.

Guide Overview

What is a “thesis statement” anyway.

• 2 categories of thesis statements: informative and persuasive
• 2 styles of thesis statements
• Formula for a strong argumentative thesis
• The qualities of a solid thesis statement (video)

You may have heard of something called a “thesis.” It’s what seniors commonly refer to as their final paper before graduation. That’s not what we’re talking about here. That type of thesis is a long, well-written paper that takes years to piece together.

Instead, we’re talking about a single sentence that ties together the main idea of any argument . In the context of student essays, it’s a statement that summarizes your topic and declares your position on it. This sentence can tell a reader whether your essay is something they want to read.

2 Categories of Thesis Statements: Informative and Persuasive

Just as there are different types of essays, there are different types of thesis statements. The thesis should match the essay.

For example, with an informative essay, you should compose an informative thesis (rather than argumentative). You want to declare your intentions in this essay and guide the reader to the conclusion that you reach.

To make a peanut butter and jelly sandwich, you must procure the ingredients, find a knife, and spread the condiments.

This thesis showed the reader the topic (a type of sandwich) and the direction the essay will take (describing how the sandwich is made).

Most other types of essays, whether compare/contrast, argumentative, or narrative, have thesis statements that take a position and argue it. In other words, unless your purpose is simply to inform, your thesis is considered persuasive. A persuasive thesis usually contains an opinion and the reason why your opinion is true.

Peanut butter and jelly sandwiches are the best type of sandwich because they are versatile, easy to make, and taste good.

In this persuasive thesis statement, you see that I state my opinion (the best type of sandwich), which means I have chosen a stance. Next, I explain that my opinion is correct with several key reasons. This persuasive type of thesis can be used in any essay that contains the writer’s opinion, including, as I mentioned above, compare/contrast essays, narrative essays, and so on.

2 Styles of Thesis Statements

Just as there are two different types of thesis statements (informative and persuasive), there are two basic styles you can use.

The first style uses a list of two or more points . This style of thesis is perfect for a brief essay that contains only two or three body paragraphs. This basic five-paragraph essay is typical of middle and high school assignments.

C.S. Lewis’s Chronicles of Narnia series is one of the richest works of the 20th century because it offers an escape from reality, teaches readers to have faith even when they don’t understand, and contains a host of vibrant characters.

In the above persuasive thesis, you can see my opinion about Narnia followed by three clear reasons. This thesis is perfect for setting up a tidy five-paragraph essay.

In college, five paragraph essays become few and far between as essay length gets longer. Can you imagine having only five paragraphs in a six-page paper? For a longer essay, you need a thesis statement that is more versatile. Instead of listing two or three distinct points, a thesis can list one overarching point that all body paragraphs tie into.

Good vs. evil is the main theme of Lewis’s Narnia series, as is made clear through the struggles the main characters face in each book.

In this thesis, I have made a claim about the theme in Narnia followed by my reasoning. The broader scope of this thesis allows me to write about each of the series’ seven novels. I am no longer limited in how many body paragraphs I can logically use.

Formula for a Strong Argumentative Thesis

One thing I find that is helpful for students is having a clear template. While students rarely end up with a thesis that follows this exact wording, the following template creates a good starting point:

___________ is true because of ___________, ___________, and ___________.

Conversely, the formula for a thesis with only one point might follow this template:

___________________ is true because of _____________________.

Students usually end up using different terminology than simply “because,” but having a template is always helpful to get the creative juices flowing.

The Qualities of a Solid Thesis Statement

When composing a thesis, you must consider not only the format, but other qualities like length, position in the essay, and how strong the argument is.

Length: A thesis statement can be short or long, depending on how many points it mentions. Typically, however, it is only one concise sentence. It does contain at least two clauses, usually an independent clause (the opinion) and a dependent clause (the reasons). You probably should aim for a single sentence that is at least two lines, or about 30 to 40 words long.

Position: A thesis statement always belongs at the beginning of an essay. This is because it is a sentence that tells the reader what the writer is going to discuss. Teachers will have different preferences for the precise location of the thesis, but a good rule of thumb is in the introduction paragraph, within the last two or three sentences.

Strength: Finally, for a persuasive thesis to be strong, it needs to be arguable. This means that the statement is not obvious, and it is not something that everyone agrees is true.

Example of weak thesis:

Peanut butter and jelly sandwiches are easy to make because it just takes three ingredients.

Most people would agree that PB&J is one of the easiest sandwiches in the American lunch repertoire.

Example of a stronger thesis:

Peanut butter and jelly sandwiches are fun to eat because they always slide around.

This is more arguable because there are plenty of folks who might think a PB&J is messy or slimy rather than fun.

Composing a thesis statement does take a bit more thought than many other parts of an essay. However, because a thesis statement can contain an entire argument in just a few words, it is worth taking the extra time to compose this sentence. It can direct your research and your argument so that your essay is tight, focused, and makes readers think.

EasyBib Writing Resources

Writing a paper.

• Academic Essay
• Argumentative Essay
• College Admissions Essay
• Expository Essay
• Persuasive Essay
• Research Paper
• Thesis Statement
• Writing a Conclusion
• Writing an Introduction
• Writing an Outline
• Writing a Summary

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II. Getting Started

2.5 Writing Thesis Statements

Kathryn Crowther; Lauren Curtright; Nancy Gilbert; Barbara Hall; Tracienne Ravita; and Kirk Swenson

To be effective, all support in an essay must work together to convey a central point; otherwise, an essay can fall into the trap of being out of order and confusing. Just as a topic sentence focuses and unifies a single paragraph, the thesis statement focuses and unifies an entire essay. This statement is like a signpost that signals the essay’s destination; it tells the reader the point you want to make in your essay, while the essay itself supports that point.

Because writing is not a linear process, you may find that the best thesis statement develops near the end of your first draft. However, creating a draft or working thesis early in the writing project helps give the drafting process clear direction. You should form your thesis before you begin to organize an essay, but you may find that it needs revision as the essay develops.

A thesis is not just a topic, but rather the writer’s comment or interpretation of the question or subject. For whatever topic you select (for example, school uniforms, social networking), you must ask yourself, “What do I want to say about it?” Asking and then answering this question is vital to forming a thesis that is precise, forceful, and confident.

In the majority of essays, a thesis is one sentence long and appears toward the end of the introductory paragraph. It is specific and focuses on one to three points of a single idea—points that are able to be demonstrated in the body paragraphs. It forecasts the content of the essay and suggests how you will organize your information. Remember that a thesis statement does not summarize an issue but rather dissects it.

Working Thesis Statements

A strong thesis statement must have the following qualities:

• It must be arguable.  A thesis statement must state a point of view or judgment about a topic. An established fact is not considered arguable.
• It must be supportable.  The thesis statement must contain a point of view that can be supported with evidence (reasons, facts, examples).
• It must be specific. A thesis statement must be precise enough to allow for a coherent argument and remain focused on the topic.

Examples of Appropriate Thesis Statements

• Closing all American borders for a period of five years is one solution that will tackle illegal immigration.
• Compared to an absolute divorce, no-fault divorce is less expensive, promotes fairer settlements, and reflects a more realistic view of the causes for marital breakdown.
• Exposing children from an early age to the dangers of drug abuse is a sure method of preventing future drug addicts.
• In today’s crumbling job market, a high school diploma is not significant enough education to land a stable, lucrative job.
• The societal and personal struggles of Troy Maxson in the play Fences symbolize the challenges of black males who lived through segregation and integration in the United States.

Pitfalls to Avoid

A thesis is weak when it is simply a declaration of your subject or a description of what you will discuss in your essay.

Weak Thesis Statement Example

My paper will explain why imagination is more important than knowledge.

A thesis is weak when it makes an unreasonable or outrageous claim or insults the opposing side.

Religious radicals across America are trying to legislate their Puritanical beliefs by banning required high school books.

A thesis is weak when it contains an obvious fact or something that no one can disagree with or provides a dead end.

Advertising companies use sex to sell their products.

A thesis is weak when the statement is too broad.

The life of Abraham Lincoln was long and challenging.

Ways to Revise Your Thesis

Your thesis statement begins as a working thesis statement, an indefinite statement that you make about your topic early in the writing process for the purpose of planning and guiding your writing. Working thesis statements often become stronger as you gather information and develop new ideas and reasons for those ideas. Revision helps you strengthen your thesis so that it matches what you have expressed in the body of the paper.

You can cut down on irrelevant aspects and revise your thesis by taking the following steps:

• Pinpoint and replace all non specific words, such as people, everything, society, or life, with more precise words in order to reduce any vagueness.

Pinpoint and Replace Example

Working thesis:  Young people have to work hard to succeed in life.

Revised thesis:  Recent college graduates must have discipline and persistence in order to find and maintain a stable job in which they can use, and be appreciated for, their talents.

Explanation:  The original includes too broad a range of people and does not define exactly what success entails. By replacing those general words like people and work hard , the writer can better focus their research and gain more direction in their writing. The revised thesis makes a more specific statement about success and what it means to work hard.

• Clarify ideas that need explanation by asking yourself questions that narrow your thesis.

Clarify Example

Working thesis:  The welfare system is a joke.

Revised thesis:  The welfare system keeps a socioeconomic class from gaining employment by alluring members of that class with unearned income, instead of programs to improve their education and skill sets.

Explanation:  A joke means many things to many people. Readers bring all sorts of backgrounds and perspectives to the reading process and would need clarification for a word so vague. This expression may also be too informal for the selected audience. By asking questions, the writer can devise a more precise and appropriate explanation for joke and more accurately defines their stance, which will better guide the writing of the essay.

• Replace any linking verbs with action verbs. Linking verbs are forms of the verb to be , a verb that simply states that a situation exists.

Replace with Action Verbs Example

Working thesis:  Kansas City school teachers are not paid enough.

Revised thesis:  The Kansas City legislature cannot afford to pay its educators, resulting in job cuts and resignations in a district that sorely needs highly qualified and dedicated teachers.

Explanation:  The linking verb in this working thesis statement is the word are . Linking verbs often make thesis statements weak because they do not express action. Rather, they connect words and phrases to the second half of the sentence. Readers might wonder, “Why are they not paid enough?” But this statement does not compel them to ask many more questions.

• Who is not paying the teachers enough?
• How much is considered “enough”?
• What is the problem?
• What are the results?
• Omit any general claims that are hard to support.

Omit General Claims Example

Working thesis:  Today’s teenage girls are too sexualized.

Revised thesis: Teenage girls who are captivated by the sexual images on the internet and social media are conditioned to believe that a woman’s worth depends on her sensuality, a feeling that harms their self-esteem and behavior.

Explanation:  It is true that some young women in today’s society are more sexualized than in the past, but that is not true for all girls. Many girls have strict parents, dress appropriately, and do not engage in sexual activity while in middle school and high school. The writer of this thesis should ask the following questions:

• Which teenage girls?
• What constitutes “too” sexualized?
• Why are they behaving that way?
• Where does this behavior show up?
• What are the repercussions?

This section contains material from:

Crowther, Kathryn, Lauren Curtright, Nancy Gilbert, Barbara Hall, Tracienne Ravita, and Kirk Swenson. Successful College Composition . 2nd ed. Book 8. Georgia: English Open Textbooks, 2016. http://oer.galileo.usg.edu/english-textbooks/8 . Licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License .

Relating to lines; a way of explaining information logically and/or sequentially; can refer to the chronological relaying of information.

A brief and concise statement or series of statements that outlines the main point(s) of a longer work. To summarize is to create a brief and concise statement or series of statements that outlines the main point(s) of a longer work.

To analyze closely or minutely; to scrutinize every aspect. Unlike the fields of biology, anatomy, or medicine, in rhetoric and writing, dissect does not refer to the cutting apart of a physical body but to the taking apart the body of an argument or idea piece by piece to understand it better.

A logical, rational, lucid, or understandable expression of an idea, concept, or notion; consistent and harmonious explanation.

Assertion or announcement of belief, understanding, or knowledge; a formal statement or proclamation.

Without a defined number or limit; unlimited, infinite, or undetermined.

An altered version of  a written work. Revising means to rewrite in order to improve and make corrections. Unlike editing, which involves minor changes, revisions include major and noticeable changes to a written work.

Not relevant; unimportant; beside the point; not relating to the matter at hand.

Attractive, tempting, or seductive; to have an appealing and charismatic quality.

To influence or convince; to produce a certain or specific result through the use of force.

2.5 Writing Thesis Statements Copyright © 2022 by Kathryn Crowther; Lauren Curtright; Nancy Gilbert; Barbara Hall; Tracienne Ravita; and Kirk Swenson is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

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Writing a Paper: Thesis Statements

Basics of thesis statements.

The thesis statement is the brief articulation of your paper's central argument and purpose. You might hear it referred to as simply a "thesis." Every scholarly paper should have a thesis statement, and strong thesis statements are concise, specific, and arguable. Concise means the thesis is short: perhaps one or two sentences for a shorter paper. Specific means the thesis deals with a narrow and focused topic, appropriate to the paper's length. Arguable means that a scholar in your field could disagree (or perhaps already has!).

Strong thesis statements address specific intellectual questions, have clear positions, and use a structure that reflects the overall structure of the paper. Read on to learn more about constructing a strong thesis statement.

Being Specific

This thesis statement has no specific argument:

Needs Improvement: In this essay, I will examine two scholarly articles to find similarities and differences.

This statement is concise, but it is neither specific nor arguable—a reader might wonder, "Which scholarly articles? What is the topic of this paper? What field is the author writing in?" Additionally, the purpose of the paper—to "examine…to find similarities and differences" is not of a scholarly level. Identifying similarities and differences is a good first step, but strong academic argument goes further, analyzing what those similarities and differences might mean or imply.

Better: In this essay, I will argue that Bowler's (2003) autocratic management style, when coupled with Smith's (2007) theory of social cognition, can reduce the expenses associated with employee turnover.

The new revision here is still concise, as well as specific and arguable.  We can see that it is specific because the writer is mentioning (a) concrete ideas and (b) exact authors.  We can also gather the field (business) and the topic (management and employee turnover). The statement is arguable because the student goes beyond merely comparing; he or she draws conclusions from that comparison ("can reduce the expenses associated with employee turnover").

Making a Unique Argument

This thesis draft repeats the language of the writing prompt without making a unique argument:

Needs Improvement: The purpose of this essay is to monitor, assess, and evaluate an educational program for its strengths and weaknesses. Then, I will provide suggestions for improvement.

You can see here that the student has simply stated the paper's assignment, without articulating specifically how he or she will address it. The student can correct this error simply by phrasing the thesis statement as a specific answer to the assignment prompt.

Better: Through a series of student interviews, I found that Kennedy High School's antibullying program was ineffective. In order to address issues of conflict between students, I argue that Kennedy High School should embrace policies outlined by the California Department of Education (2010).

Words like "ineffective" and "argue" show here that the student has clearly thought through the assignment and analyzed the material; he or she is putting forth a specific and debatable position. The concrete information ("student interviews," "antibullying") further prepares the reader for the body of the paper and demonstrates how the student has addressed the assignment prompt without just restating that language.

Creating a Debate

This thesis statement includes only obvious fact or plot summary instead of argument:

Needs Improvement: Leadership is an important quality in nurse educators.

A good strategy to determine if your thesis statement is too broad (and therefore, not arguable) is to ask yourself, "Would a scholar in my field disagree with this point?" Here, we can see easily that no scholar is likely to argue that leadership is an unimportant quality in nurse educators.  The student needs to come up with a more arguable claim, and probably a narrower one; remember that a short paper needs a more focused topic than a dissertation.

Better: Roderick's (2009) theory of participatory leadership  is particularly appropriate to nurse educators working within the emergency medicine field, where students benefit most from collegial and kinesthetic learning.

Here, the student has identified a particular type of leadership ("participatory leadership"), narrowing the topic, and has made an arguable claim (this type of leadership is "appropriate" to a specific type of nurse educator). Conceivably, a scholar in the nursing field might disagree with this approach. The student's paper can now proceed, providing specific pieces of evidence to support the arguable central claim.

Choosing the Right Words

This thesis statement uses large or scholarly-sounding words that have no real substance:

Needs Improvement: Scholars should work to seize metacognitive outcomes by harnessing discipline-based networks to empower collaborative infrastructures.

There are many words in this sentence that may be buzzwords in the student's field or key terms taken from other texts, but together they do not communicate a clear, specific meaning. Sometimes students think scholarly writing means constructing complex sentences using special language, but actually it's usually a stronger choice to write clear, simple sentences. When in doubt, remember that your ideas should be complex, not your sentence structure.

Better: Ecologists should work to educate the U.S. public on conservation methods by making use of local and national green organizations to create a widespread communication plan.

Notice in the revision that the field is now clear (ecology), and the language has been made much more field-specific ("conservation methods," "green organizations"), so the reader is able to see concretely the ideas the student is communicating.

Leaving Room for Discussion

This thesis statement is not capable of development or advancement in the paper:

Needs Improvement: There are always alternatives to illegal drug use.

This sample thesis statement makes a claim, but it is not a claim that will sustain extended discussion. This claim is the type of claim that might be appropriate for the conclusion of a paper, but in the beginning of the paper, the student is left with nowhere to go. What further points can be made? If there are "always alternatives" to the problem the student is identifying, then why bother developing a paper around that claim? Ideally, a thesis statement should be complex enough to explore over the length of the entire paper.

Better: The most effective treatment plan for methamphetamine addiction may be a combination of pharmacological and cognitive therapy, as argued by Baker (2008), Smith (2009), and Xavier (2011).

In the revised thesis, you can see the student make a specific, debatable claim that has the potential to generate several pages' worth of discussion. When drafting a thesis statement, think about the questions your thesis statement will generate: What follow-up inquiries might a reader have? In the first example, there are almost no additional questions implied, but the revised example allows for a good deal more exploration.

Thesis Mad Libs

If you are having trouble getting started, try using the models below to generate a rough model of a thesis statement! These models are intended for drafting purposes only and should not appear in your final work.

• In this essay, I argue ____, using ______ to assert _____.
• While scholars have often argued ______, I argue______, because_______.
• Through an analysis of ______, I argue ______, which is important because_______.

Words to Avoid and to Embrace

When drafting your thesis statement, avoid words like explore, investigate, learn, compile, summarize , and explain to describe the main purpose of your paper. These words imply a paper that summarizes or "reports," rather than synthesizing and analyzing.

Instead of the terms above, try words like argue, critique, question , and interrogate . These more analytical words may help you begin strongly, by articulating a specific, critical, scholarly position.

Read Kayla's blog post for tips on taking a stand in a well-crafted thesis statement.

Related Resources

Didn't find what you need? Email us at [email protected] .

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9 Chapter 9: Introductions and Conclusions

Amy Fara Edwards, Ed.D, Oxnard College

Adapted by Jamie C. Votraw, Professor of Communication Studies, Florida SouthWestern State College

Figure 9.1: Zipper 1

Introduction

Have you ever started a movie and turned it off after the first few minutes? Why do you think that happened? Alternatively, have you ever binged watched a show because the first episode grabbed your attention and you needed to see how the show ended? If you watched until the end of the episode (or even the end of the series), it was probably because it effectively grabbed your attention. In this case, the show’s introduction grabbed your attention and hooked you so well that you felt compelled to see what happens! If you turned the television off, was it because that first scene was lackluster? Off-putting? Offensive? What made you change the channel? Speechwriting functions in a similar way. The introduction is the speaker’s first and only chance to make a good impression, so, if done correctly, your speech will start strong and encourage the audience to listen to the rest.

Speech Introductions

The introduction for a speech is generally only 10 to 15 percent of the entire time the speaker will spend speaking. This means that if your speech is supposed to be five minutes long, your introduction should be approximately forty-five seconds. One of your authors usually says one minute should be the maximum intro length in a five-minute speech. If your speech is supposed to be ten minutes long, then your introduction should be approximately a minute and a half.

Although this is a very short amount of time, this is your window to either get your audience interested in what you have to say or cause them to tune you out before you’ve even gotten started. Let’s make sure you know how to capture your audience’s attention and learn the basic elements of a speech introduction.

Five Elements of the Introduction

Five basic and essential elements will serve you well in any writing assignment and are especially important when writing a speech introduction. Although the order of the five elements may vary based on your professor, the assignment, or the occasion, the required content will generally be the same. For your class speeches, the following items and ordering are suggested.

Attention Getter

Your very first task is to gain your audience’s attention. This is the first major purpose of an introduction – get them interested in what you have to say; you need to “hook” them in immediately. By definition, an attention-getter is a specific strategy in order to grab an audience’s attention. The attention getter should be the first component of the speech introduction. One of the biggest mistakes that novice speakers make is to assume that people will naturally listen because the speaker is speaking. While many audiences may be polite and not talk while you’re speaking, actually getting them to listen to what you are saying is a completely different challenge. Let’s face it – we’ve all tuned someone out at some point because we weren’t interested in what they had to say (never your professor, of course!). Whether it’s their cell phones, noise outside of the room, worries on their minds or hungry stomachs, audiences are easily distracted. If you don’t get the audience’s attention at the onset, it will only become more difficult as you continue speaking.

There are many different approaches to gaining the attention of your audience. Which type of attention-grabbing strategy is best will depend on the type of audience and how it explicitly (directly) connects to your topic. Do not rely on a gimmick! Here are some strategies for grabbing an audience’s attention:

• An interesting story (factual or hypothetical).
• A cliffhanger story.
• A question for the audience to respond.
• A rhetorical question to invoke thought.
• A joke or humorous instance, if appropriate.
• An interesting quote or paraphrasing of a well-known source.
• A startling fact or statistic related to the topic.
• A reference to the occasion.
• A piece of folklore—a fable, saying, poem, or rhyme.
• A brief demonstration of a procedure or skill.
• A intriguing piece of multimedia (picture or a short audio/video clip).

Relate to Your Audience

Another major function of an introduction is motivating the audience to listen. We cannot expect that once we take our place in front of the room all eyes will turn to us and they will immediately want to listen. Even if we have successfully grabbed their attention, we still must make the topic relevant to the audience. In a way, we must prove that our topic is worthy of their attention because the subject matter impacts them directly. Direct and meaningful is the name of the game! Think about what might motivate you to listen. Do you always walk into class motivated to listen to your professor? Hopefully! When a professor works hard to motivate you, you are more likely to want to listen and will tend to be more successful in that class.

Think of your favorite professor from a subject you don’t like very much. Is it easy to be motivated to listen? Probably not, so rather than the professor giving up and saying, “oh well, no one likes my subject,” they work hard to capture your attention and make the subject relevant to your life (even if you tend to dislike the subject). Have you ever taken a class that you thought you’d hate, but the professor made it so compelling and relevant that you completely changed your mind, or even your major? Connecting the audience and the topic can completely change the audience’s perception of the topic.

Motivating your audience to listen in the introduction is also critical to help establish a connection between the speaker and the audience. One of the most effective means of establishing a connection with your audience is to provide them with a brief list of reasons why they should listen to your speech. This audience-speaker relationship starts the moment you step to the front of the room to start speaking. What can you say that makes the audience truly know how they are impacted by what you are about to say? For example, it might be easy for an audience of car mechanics to be motivated to listen to a speech about lowering the costs of fixing cars, but would they also be interested in the subject of space travel or home design as therapeutic work? What can we say to the audience of car mechanics about home design that will motivate them to listen? Go ahead, give it a try! But remember that these considerations should take place during the topic selection phase of speech writing. Typically, we are speaking to general audiences, which makes speech writing challenging. It may be easier to write for a group of aficionados on a subject.

Overall, you must remember that humans are complex. Car mechanics are not only interested in cars, just like students aren’t only interested in school. When we are drafting a speech with the audience in mind, we must find a way to get to know the audience and craft our writing to motivate them to listen. Remember, this is critical in the process of audience analysis. Don’t simply assume the audience will make their own connections to the material, you must explicitly state how your information might be useful to your audience. Tell them directly how they might use your information themselves. One mistake students often make is assuming their attention-getter is a sufficient way to connect the audience and the topic. For instance, if the speech topic is car mechanics, it is not enough to just ask the audience “Who in here owns a car?”. Rather, tell them how proper car maintenance is necessary for their safety and the safety of their loved ones. It is not enough for you alone to know the topic is relevant to them – explain to them why and how the topic is important for them personally. You need to build a bridge to the audience by explicitly connecting your topic to their possible needs.

Establish Credibility

One of the most researched areas within the field of communication has been Aristotle’s concept of ethos or credibility . The concept of credibility must be understood as a perception of receivers. How are you perceived by the audience? Why? Give some thought to how others see you and what that means for writing a speech. You may be the most competent, caring, and trustworthy speaker in the world on a given topic, but if your audience does not perceive you as credible, then your expertise and passion will not matter.

James C. McCroskey and Jason J. Teven (1999) have conducted extensive research on credibility and have determined that an individual’s credibility is composed of three factors: competence, trustworthiness, and caring/goodwill. These factors make up a speaker’s perceived knowledge or expertise in a given subject by an audience member. Some individuals are given expert status because of the positions they hold in society. Can you think of a person you label as credible in our society? Maybe Oprah Winfrey or former President Barack Obama? Have you ever considered that you have never met (most likely) either of these individuals in person, but rely on their communication and speechmaking to know them and understand them? This means that they have both established their ethos, their credibility, by showcasing who they are, what they do, and what it means for you as an audience member.

Figure 9.2: Oprah Winfrey 2

As public speakers, we need to make sure that we explain to our audiences why we are credible speakers on our topic. People in the audience most likely do not know you, so it is your job as the speaker to establish what the audience needs to know in order for them to believe you are the right person to be speaking on the given topic. Credibility is domain-specific; it does not automatically transfer. Is President Obama the best person to teach us how to make an award-winning dessert, or should we learn this from Martha Stewart? Share with your audience what makes you competent on the topic and reveal your quality character by showing them that you have their best interest in mind.

State the Thesis (Central Idea)

A study by Baker (1965) found that individuals who were unorganized while speaking were perceived as less credible than individuals who were organized. Having a solid central idea within your speech will help your audience keep track of where you are in the speech. The thesis statement , or central idea, acts as the part of the introduction that tells the audience exactly what you want them to know when the speech is complete. Recall from Chapter 5, your thesis statement is a concise statement that identifies the speech goal and clearly outlines what the audience can expect to hear in your speech.

Preview the Main Points

The last element you should include in your introduction is a preview of your main points. This preview establishes the direction your speech will take. In a basic speech format, speakers generally use two to five main points for the body of the speech, but your professor will guide you for your specific assignment. The number of main points will depend on the speech topic and the time parameters of the speaking occasions.

During the preview of main points, a speaker outlines what these points will be, and in doing so, also demonstrates to the audience that the speaker is organized. Think of the preview as the “GPS” given to the audience; when you introduce the topic with a clear thesis and preview of the main points, it will keep the audience following the “GPS” on your figurative map.

Optional Features of the Introduction

• Including background information for context.
• Defining unfamiliar or technical terms.
• Mentioning handouts if they are integrated into the actual speech prior to the conclusion.

Speech Conclusions

Have you ever noticed that many public speakers reach the end of their speech and say “that’s it”? Usually, it is because speakers want to make sure the audience knows they are finished. This is important, but there are better ways to conclude one’s speech. Of course, a simple “thank you” indicates the end of the speech, but we can enhance our speech by making the ending more organized and memorable. A complete conclusion will accomplish four tasks: signal the speech is coming to a close, restate the thesis, review the main points covered in the speech and leave the audience with a memorable thought. An effective conclusion should take no more than five to ten percent of the total speaking time, so you have to end quickly and strongly!

Figure 9.3: End of Path 3

Elements of the Conclusion

Organizing the conclusion helps ensure your audience understands what you have said, helps them remember all points, and provides closure. It is recommended that your conclusion signals the speech is ending, reviews the main points, restates the thesis, and incorporates a final memorable thought.

Signal the Ending

The ultimate goal of the conclusion is to signal that the end of a speech is near. Some might think this is a “no brainer,” but many beginner speakers don’t usually prepare their audience for the end well enough. When a speaker just suddenly stops speaking, the audience can be left confused and disappointed. Instead, we want to make sure that the audience is left knowledgeable and satisfied with our speech. We like to think of the conclusion as a highway off-ramp. We slow down, we signal, and we figure out what is next (turn or go forward), and we make it to our final destination. Your planning can help do the same for a speech.

To avoid ending abruptly, craft a few concluding statements that will guarantee the audience knows you’re wrapping up. When the credits roll on a television show, we know it is the end, but the scene right before the credits buttons up the entire show. Audiences like it when things are tied up at the end, and it can also help audiences retain the information if the speech comes to an organized conclusion.

Restate the Thesis

Recall that the thesis is the primary goal of your speech. In the introduction, you told the audience the purpose of your speech and the specific points they would learn throughout your speech. During the speech delivery, you shared a lot of information to help accomplish your primary speech goal. But, since some time has passed from when you stated the thesis in the introduction of your speech, it is critical to remind the audience again. This part of the conclusion is your chance to remind the audience of the purpose of your speech and make sure they know exactly what they need to know.

Review the Main Points

In the conclusion, you should also remind the audience “what you told them” by restating the main ideas from the body of your speech. This is necessary to make sure they remember the key points that you covered. In reviewing the main points, you should provide a short summary of the main ideas without going into too much detail (because you already covered the sub-points in the body). It is very important that you do not introduce new ideas or main points in the conclusion. The conclusion is meant to bring the speech to logical ending and new ideas will just confuse the audience, leaving them to ponder, maybe the speech is not ending, or is this new point as important as the others?

End Memorably

This section isn’t as clear-cut as the others, but it is important. It is the last detail you’ll share with the audience and the most recent thing for them to recall. Your goal is to make it memorable. Let’s say you delivered a speech on how-to make the best salsa in Fort Myers, but you never told the audience the secret location of the best locally grown tomatoes. At the end, you could reveal the location of your favorite local farm. Or, maybe you delivered a speech on the importance of voting in the next election. For your ending, you might help the audience members by showing them how to locate the closest polling place. The ending is your opportunity to make the speech complete. Imagine your speech as a circle – now is when the circle comes to a close.

For persuasive speeches, your final task is a call to action which is when you state the specific actions for your audience to take. Depending on the persuasive organizational pattern used, you may have given the audience specific steps to take action, but here in the conclusion, you will remind them of the best way to act. For example, you might say something like, “Don’t forget to send a letter to your congressperson today!” This step in the conclusion is your final chance to make the information relevant to the audience and accomplish what you planned to accomplish when you started drafting your speech.

Pro-Tip: Circle Back

An excellent public speaking strategy is a “tie-back” or “ circling back” , which involves referring your attention-getter or a detail from the introduction. If you like stand-up comedy, you probably have seen this technique before. Referring to the attention-getter or introduction helps tie up the entire speech and connect the very beginning to the very end.

When you end your speech by connecting it directly to your attention-getter/introduction, you allow the audience to come “full circle.” For example, if you start with a story about a girl named Maria, you should refer back to the story about Maria and give some final comments in the conclusion. Or, if your speech was about euthanasia, and you started with the story of Jorge and his family, in the end, you might tell us how Jorge’s family is doing now. Or, maybe your speech was about the importance of going to graduate school, and you started with a personal story about your mother going to graduate school. In the conclusion, you might tell us how your mom is doing now, share a picture, and discuss the impact that a graduate degree can have on one’s family.

Do you remember how we started this chapter? Test yourself now to see if you remember. Do you? Now, what kind of conclusion to this chapter would it be if we didn’t circle back? Let’s do it!

This chapter focused on the basic elements for writing the introduction and the conclusion. (here I signaled the end is coming)

The goal of this chapter was to prepare you to be successful and identify the specific components needed to be organized at the beginning and the end of your speech. (here I restated the thesis)

I want you to remember some key “takeaways.” Introductions and conclusions are only approximately ten percent of one’s speech, so speakers need to make sure they think through these critical parts of the speech. A strong introduction is important because that is your chance to get the audience to follow you. It consists of five elements: an attention-getter, relating to the audience, establishing credibility, stating the thesis, and previewing the main points. A strong conclusion is very important because it’s a speaker’s final chance to explain the importance of their message. An effective conclusion signals the end of the speech, restates the thesis, reviews the main points, and ends on a memorable note. As such, speakers need to thoroughly examine how they will start and how they will finish with power. (Here I reviewed the main points)

Audiences tend to remember ideas stated at the beginning and the end. Think about that television show we discussed at the very start of this chapter. How often do you watch something on television you didn’t plan to watch? If you continued to watch, was it because the show captured your attention? Today, we are inundated with videos. If the videos start strong, we keep watching. If they end strong, we may become fans, become a follower, subscribe to a channel, etc. You also need to harness the power of the introduction and the conclusion. You are the one who will grab and keep the audience’s attention and generate credibility and goodwill along the way. (here I end memorably by circling back)

Reflection Questions

• What catches your attention when you are watching a movie? How about talking to a friend? What typically occurs to grab your attention and encourage you to listen?
• What method of introducing a speech do you think your audience will be most intrigued by?
• How do you think a cliffhanger can be used for an informative or persuasive speech? Why might this be a great technique?
• How can a speaker’s attitude and demeanor change how the audience feels at the end of a speech? How does this connect to the aspects of a conclusion?

Call to Action

Circling-Back

Credibility (Ethos)

Baker, E. E. (1965). The immediate effects of perceived speaker disorganization on speaker credibility and audience attitude change in persuasive speaking. Western Speech , 29, 148–161.

McCroskey, J. C., & Teven, J. J. (1999). Goodwill: A reexamination of the construct and its measurement. Communication Monographs, 66 , 90–103.

Introduction to Public Speaking Copyright © by Jamie C. Votraw, M.A.; Katharine O'Connor, Ph.D.; and William F. Kelvin, Ph.D.. All Rights Reserved.

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Planning and Presenting an Informative Speech

In this guide, you can learn about the purposes and types of informative speeches, about writing and delivering informative speeches, and about the parts of informative speeches.

Purposes of Informative Speaking

Informative speaking offers you an opportunity to practice your researching, writing, organizing, and speaking skills. You will learn how to discover and present information clearly. If you take the time to thoroughly research and understand your topic, to create a clearly organized speech, and to practice an enthusiastic, dynamic style of delivery, you can be an effective "teacher" during your informative speech. Finally, you will get a chance to practice a type of speaking you will undoubtedly use later in your professional career.

The purpose of the informative speech is to provide interesting, useful, and unique information to your audience. By dedicating yourself to the goals of providing information and appealing to your audience, you can take a positive step toward succeeding in your efforts as an informative speaker.

Major Types of Informative Speeches

In this guide, we focus on informative speeches about:

These categories provide an effective method of organizing and evaluating informative speeches. Although they are not absolute, these categories provide a useful starting point for work on your speech.

In general, you will use four major types of informative speeches. While you can classify informative speeches many ways, the speech you deliver will fit into one of four major categories.

Speeches about Objects

Speeches about objects focus on things existing in the world. Objects include, among other things, people, places, animals, or products.

Because you are speaking under time constraints, you cannot discuss any topic in its entirety. Instead, limit your speech to a focused discussion of some aspect of your topic.

Some example topics for speeches about objects include: the Central Intelligence Agency, tombstones, surgical lasers, Franklin Delano Roosevelt, the pituitary gland, and lemmings.

To focus these topics, you could give a speech about Franklin Delano Roosevelt and efforts to conceal how he suffered from polio while he was in office. Or, a speech about tombstones could focus on the creation and original designs of grave markers.

Speeches about Processes

Speeches about processes focus on patterns of action. One type of speech about processes, the demonstration speech, teaches people "how-to" perform a process. More frequently, however, you will use process speeches to explain a process in broader terms. This way, the audience is more likely to understand the importance or the context of the process.

A speech about how milk is pasteurized would not teach the audience how to milk cows. Rather, this speech could help audience members understand the process by making explicit connections between patterns of action (the pasteurization process) and outcomes (a safe milk supply).

Other examples of speeches about processes include: how the Internet works (not "how to work the Internet"), how to construct a good informative speech, and how to research the job market. As with any speech, be sure to limit your discussion to information you can explain clearly and completely within time constraints.

Speeches about Events

Speeches about events focus on things that happened, are happening, or will happen. When speaking about an event, remember to relate the topic to your audience. A speech chronicling history is informative, but you should adapt the information to your audience and provide them with some way to use the information. As always, limit your focus to those aspects of an event that can be adequately discussed within the time limitations of your assignment.

Examples of speeches about events include: the 1963 Civil Rights March on Washington, Groundhog's Day, the Battle of the Bulge, the World Series, and the 2000 Presidential Elections.

Speeches about Concepts

Speeches about concepts focus on beliefs, ideas, and theories. While speeches about objects, processes, and events are fairly concrete, speeches about concepts are more abstract. Take care to be clear and understandable when creating and presenting a speech about a concept. When selecting a concept, remember you are crafting an informative speech. Often, speeches about concepts take on a persuasive tone. Focus your efforts toward providing unbiased information and refrain from making arguments. Because concepts can be vague and involved, limit your speech to aspects that can be readily explained and understood within the time limits.

Some examples of topics for concept speeches include: democracy, Taoism, principles of feminism, the philosophy of non-violent protest, and the Big Bang theory.

Strategies for Selecting a Topic

In many cases, circumstances will dictate the topic of your speech. However, if the topic has not been assigned or if you are having difficulty figuring out how to frame your topic as an informative speech,the following may be useful.

Begin by thinking of your interests. If you have always loved art, contemplate possible topics dealing with famous artists, art works, or different types of art. If you are employed, think of aspects of your job or aspects of your employer's business that would be interesting to talk about. While you cannot substitute personal experience for detailed research, your own experience can supplement your research and add vitality to your presentation. Choose one of the items below to learn more about selecting a topic.

Learn More about an Unfamiliar Topic

You may benefit more by selecting an unfamiliar topic that interests you. You can challenge yourself by choosing a topic you'd like to learn about and to help others understand it. If the Buddhist religion has always been an interesting and mysterious topic to you, research the topic and create a speech that offers an understandable introduction to the religion. Remember to adapt Buddhism to your audience and tell them why you think this information is useful to them. By taking this approach, you can learn something new and learn how to synthesize new information for your audience.

Think about Previous Classes

You might find a topic by thinking of classes you have taken. Think back to concepts covered in those classes and consider whether they would serve as unique, interesting, and enlightening topics for the informative speech. In astronomy, you learned about red giants. In history, you learned about Napoleon. In political science, you learned about The Federalist Papers. Past classes serve as rich resources for informative speech topics. If you make this choice, use your class notes and textbook as a starting point. To fully develop the content, you will need to do extensive research and perhaps even a few interviews.

Talk to Others

Topic selection does not have to be an individual effort. Spend time talking about potential topics with classmates or friends. This method can be extremely effective because other people can stimulate further ideas when you get stuck. When you use this method, always keep the basic requirements and the audience in mind. Just because you and your friend think home-brew is a great topic does not mean it will enthrall your audience or impress your instructor. While you talk with your classmates or friends, jot notes about potential topics and create a master list when you exhaust the possibilities. From this list, choose a topic with intellectual merit, originality, and potential to entertain while informing.

Framing a Thesis Statement

Once you settle on a topic, you need to frame a thesis statement. Framing a thesis statement allows you to narrow your topic, and in turns allows you to focus your research in this specific area, saving you time and trouble in the process.

Selecting a topic and focusing it into a thesis statement can be a difficult process. Fortunately, a number of useful strategies are available to you.

Thesis Statement Purpose

The thesis statement is crucial for clearly communicating your topic and purpose to the audience. Be sure to make the statement clear, concise, and easy to remember. Deliver it to the audience and use verbal and nonverbal illustrations to make it stand out.

Strategies For Framing a Thesis Statement

Focus on a specific aspect of your topic and phrase the thesis statement in one clear, concise, complete sentence, focusing on the audience. This sentence sets a goal for the speech. For example, in a speech about art, the thesis statement might be: "The purpose of this speech is to inform my audience about the early works of Vincent van Gogh." This statement establishes that the speech will inform the audience about the early works of one great artist. The thesis statement is worded conversationally and included in the delivery of the speech.

Thesis Statement and Audience

The thesis appears in the introduction of the speech so that the audience immediately realizes the speaker's topic and goal. Whatever the topic may be, you should attempt to create a clear, focused thesis statement that stands out and could be repeated by every member of your audience. It is important to refer to the audience in the thesis statement; when you look back at the thesis for direction, or when the audience hears the thesis, it should be clear that the most important goal of your speech is to inform the audience about your topic. While the focus and pressure will be on you as a speaker, you should always remember that the audience is the reason for presenting a public speech.

Avoid being too trivial or basic for the average audience member. At the same time, avoid being too technical for the average audience member. Be sure to use specific, concrete terms that clearly establish the focus of your speech.

Thesis Statement and Delivery

When creating the thesis statement, be sure to use a full sentence and frame that sentence as a statement, not as a question. The full sentence, "The purpose of this speech is to inform my audience about the early works of Vincent van Gogh," provides clear direction for the speech, whereas the fragment "van Gogh" says very little about the purpose of the speech. Similarly, the question "Who was Vincent van Gogh?" does not adequately indicate the direction the speech will take or what the speaker hopes to accomplish.

If you limit your thesis statement to one distinct aspect of the larger topic, you are more likely to be understood and to meet the time constraints.

Researching Your Topic

As you begin to work on your informative speech, you will find that you need to gather additional information. Your instructor will most likely require that you locate relevant materials in the library and cite those materials in your speech. In this section, we discuss the process of researching your topic and thesis.

Conducting research for a major informative speech can be a daunting task. In this section, we discuss a number of strategies and techniques that you can use to gather and organize source materials for your speech.

Gathering Materials

Gathering materials can be a daunting task. You may want to do some research before you choose a topic. Once you have a topic, you have many options for finding information. You can conduct interviews, write or call for information from a clearinghouse or public relations office, and consult books, magazines, journals, newspapers, television and radio programs, and government documents. The library will probably be your primary source of information. You can use many of the libraries databases or talk to a reference librarian to learn how to conduct efficient research.

Taking Notes

While doing your research, you may want to carry notecards. When you come across a useful passage, copy the source and the information onto the notecard or copy and paste the information. You should maintain a working bibliography as you research so you always know which sources you have consulted and so the process of writing citations into the speech and creating the bibliography will be easier. You'll need to determine what information-recording strategies work best for you. Talk to other students, instructors, and librarians to get tips on conducting efficient research. Spend time refining your system and you will soon be able to focus on the information instead of the record-keeping tasks.

Citing Sources Within Your Speech

Consult with your instructor to determine how much research/source information should be included in your speech. Realize that a source citation within your speech is defined as a reference to or quotation from material you have gathered during your research and an acknowledgement of the source. For example, within your speech you might say: "As John W. Bobbitt said in the December 22, 1993, edition of the Denver Post , 'Ouch!'" In this case, you have included a direct quotation and provided the source of the quotation. If you do not quote someone, you might say: "After the first week of the 1995 baseball season, attendance was down 13.5% from 1994. This statistic appeared in the May 7, 1995, edition of the Denver Post ." Whatever the case, whenever you use someone else's ideas, thoughts, or words, you must provide a source citation to give proper credit to the creator of the information. Failure to cite sources can be interpreted as plagiarism which is a serious offense. Upon review of the specific case, plagiarism can result in failure of the assignment, the course, or even dismissal from the University. Take care to cite your sources and give credit where it is due.

Creating Your Bibliography

As with all aspects of your speech, be sure to check with your instructor to get specific details about the assignment.

Generally, the bibliography includes only those sources you cited during the speech. Don't pad the bibliography with every source you read, saw on the shelf, or heard of from friends. When you create the bibliography, you should simply go through your complete sentence outline and list each source you cite. This is also a good way to check if you have included enough reference material within the speech. You will need to alphabetize the bibiography by authors last name and include the following information: author's name, article title, publication title, volume, date, page number(s). You may need to include additional information; you need to talk with your instructor to confirm the required bibliographical format.

Some Cautions

When doing research, use caution in choosing your sources. You need to determine which sources are more credible than others and attempt to use a wide variety of materials. The broader the scope of your research, the more impressive and believable your information. You should draw from different sources (e.g., a variety of magazines-- Time, Newsweek, US News & World Report, National Review, Mother Jones ) as well as different types of sources (i.e., use interviews, newspapers, periodicals, and books instead of just newspapers). The greater your variety, the more apparent your hard work and effort will be. Solid research skills result in increased credibility and effectiveness for the speaker.

Structuring an Informative Speech

Typically, informative speeches have three parts:

Introduction

In this section, we discuss the three parts of an informative speech, calling attention to specific elements that can enhance the effectiveness of your speech. As a speaker, you will want to create a clear structure for your speech. In this section, you will find discussions of the major parts of the informative speech.

The introduction sets the tone of the entire speech. The introduction should be brief and to-the-point as it accomplishes these several important tasks. Typically, there are six main components of an effective introduction:

Attention Getters

Thesis statement, audience adaptation, credibility statement, transition to the body.

As in any social situation, your audience makes strong assumptions about you during the first eight or ten seconds of your speech. For this reason, you need to start solidly and launch the topic clearly. Focus your efforts on completing these tasks and moving on to the real information (the body) of the speech. Typically, there are six main components of an effective introduction. These tasks do not have to be handled in this order, but this layout often yields the best results.

The attention-getter is designed to intrigue the audience members and to motivate them to listen attentively for the next several minutes. There are infinite possibilities for attention-getting devices. Some of the more common devices include using a story, a rhetorical question, or a quotation. While any of these devices can be effective, it is important for you to spend time strategizing, creating, and practicing the attention-getter.

Most importantly, an attention-getter should create curiosity in the minds of your listeners and convince them that the speech will be interesting and useful. The wording of your attention-getter should be refined and practiced. Be sure to consider the mood/tone of your speech; determine the appropriateness of humor, emotion, aggressiveness, etc. Not only should the words get the audiences attention, but your delivery should be smooth and confident to let the audience know that you are a skilled speaker who is prepared for this speech.

The crowd was wild. The music was booming. The sun was shining. The cash registers were ringing.

This story-like re-creation of the scene at a Farm Aid concert serves to engage the audience and causes them to think about the situation you are describing. Touching stories or stories that make audience members feel involved with the topic serve as good attention-getters. You should tell a story with feeling and deliver it directly to the audience instead of reading it off your notecards.

Example Text : One dark summer night in 1849, a young woman in her 20's left Bucktown, Maryland, and followed the North Star. What was her name? Harriet Tubman. She went back some 19 times to rescue her fellow slaves. And as James Blockson relates in a 1984 issue of National Geographic , by the end of her career, she had a $40,000.00 price on her head. This was quite a compliment from her enemies (Blockson 22).

Rhetorical Question

Rhetorical questions are questions designed to arouse curiosity without requiring an answer. Either the answer will be obvious, or if it isn't apparent, the question will arouse curiosity until the presentation provides the answer.

An example of a rhetorical question to gain the audiences attention for a speech about fly-fishing is, "Have you ever stood in a freezing river at 5 o'clock in the morning by choice?"

Example Text: Have you ever heard of a railroad with no tracks, with secret stations, and whose conductors were considered criminals?

A quotation from a famous person or from an expert on your topic can gain the attention of the audience. The use of a quotation immediately launches you into the speech and focuses the audience on your topic area. If it is from a well-known source, cite the author first. If the source is obscure, begin with the quote itself.

Example Text : "No day dawns for the slave, nor is it looked for. It is all night--night forever . . . ." (Pause) This quote was taken from Jermain Loguen, a fugitive who was the son of his Tennessee master and a slave woman.

Unusual Statement

Making a statement that is unusual to the ears of your listeners is another possibility for gaining their attention.

Example Text : "Follow the drinking gourd. That's what I said, friend, follow the drinking gourd." This phrase was used by slaves as a coded message to mean the Big Dipper, which revealed the North Star, and pointed toward freedom.

You might chose to use tasteful humor which relates to the topic as an effective way to attract the audience both to you and the subject at hand.

Example Text : "I'm feeling boxed in." [PAUSE] I'm not sure, but these may have been Henry "Box" Brown's very words after being placed on his head inside a box which measured 3 feet by 2 feet by 2 1\2 feet for what seemed to him like "an hour and a half." He was shipped by Adams Express to freedom in Philadelphia (Brown 60,92; Still 10).

Shocking Statistic

Another possibility to consider is the use of a factual statistic intended to grab your listener's attention. As you research the topic you've picked, keep your eyes open for statistics that will have impact.

Example Text : Today, John Elway's talents are worth millions, but in 1840 the price of a human life, a slave, was worth $1,000.00.

Example Text : Today I'd like to tell you about the Underground Railroad.

In your introduction, you need to adapt your speech to your audience. To keep audience members interested, tell them why your topic is important to them. To accomplish this task, you need to undertake audience analysis prior to creating the speech. Figure out who your audience members are, what things are important to them, what their biases may be, and what types of subjects/issues appeal to them. In the context of this class, some of your audience analysis is provided for you--most of your listeners are college students, so it is likely that they place some value on education, most of them are probably not bathing in money, and they live in Colorado. Consider these traits when you determine how to adapt to your audience.

As you research and write your speech, take note of references to issues that should be important to your audience. Include statements about aspects of your speech that you think will be of special interest to the audience in the introduction. By accomplishing this task, you give your listeners specific things with which they can identify. Audience adaptation will be included throughout the speech, but an effective introduction requires meaningful adaptation of the topic to the audience.

You need to find ways to get the members of your audience involved early in the speech. The following are some possible options to connect your speech to your audience:

Reference to the Occasion

Consider how the occasion itself might present an opportunity to heighten audience receptivity. Remind your listeners of an important date just passed or coming soon.

Example Text : This January will mark the 130th anniversary of a "giant interracial rally" organized by William Still which helped to end streetcar segregation in the city of Philadelphia (Katz i).

Reference to the Previous Speaker

Another possibility is to refer to a previous speaker to capitalize on the good will which already has been established or to build on the information presented.

Example Text : As Alice pointed out last week in her speech on the Olympic games of the ancient world, history can provide us with fascinating lessons.

The credibility statement establishes your qualifications as a speaker. You should come up with reasons why you are someone to listen to on this topic. Why do you have special knowledge or understanding of this topic? What can the audience learn from you that they couldn't learn from someone else? Credibility statements can refer to your extensive research on a topic, your life-long interest in an issue, your personal experience with a thing, or your desire to better the lives of your listeners by sifting through the topic and providing the crucial information.

Remember that Aristotle said that credibility, or ethos, consists of good sense, goodwill, and good moral character. Create the feeling that you possess these qualities by creatively stating that you are well-educated about the topic (good sense), that you want to help each member of the audience (goodwill), and that you are a decent person who can be trusted (good moral character). Once you establish your credibility, the audience is more likely to listen to you as something of an expert and to consider what you say to be the truth. It is often effective to include further references to your credibility throughout the speech by subtly referring to the traits mentioned above.

Show your listeners that you are qualified to speak by making a specific reference to a helpful resource. This is one way to demonstrate competence.

Example Text : In doing research for this topic, I came across an account written by one of these heroes that has deepened my understanding of the institution of slavery. Frederick Douglass', My Bondage and My Freedom, is the account of a man whose master's kindness made his slavery only more unbearable.

Your listeners want to believe that you have their best interests in mind. In the case of an informative speech, it is enough to assure them that this will be an interesting speech and that you, yourself, are enthusiastic about the topic.

Example Text : I hope you'll enjoy hearing about the heroism of the Underground Railroad as much as I have enjoyed preparing for this speech.

Preview the Main Points

The preview informs the audience about the speech's main points. You should preview every main body point and identify each as a separate piece of the body. The purpose of this preview is to let the audience members prepare themselves for the flow of the speech; therefore, you should word the preview clearly and concisely. Attempt to use parallel structure for each part of the preview and avoid delving into the main point; simply tell the audience what the main point will be about in general.

Use the preview to briefly establish your structure and then move on. Let the audience get a taste of how you will divide the topic and fulfill the thesis and then move on. This important tool will reinforce the information in the minds of your listeners. Here are two examples of a preview:

Simply identify the main points of the speech. Cover them in the same order that they will appear in the body of the presentation.

For example, the preview for a speech about kites organized topically might take this form: "First, I will inform you about the invention of the kite. Then, I will explain the evolution of the kite. Third, I will introduce you to the different types of kites. Finally, I will inform you about various uses for kites." Notice that this preview avoids digressions (e.g., listing the various uses for kites); you will take care of the deeper information within the body of the speech.

Example Text : I'll tell you about motivations and means of escape employed by fugitive slaves.

Chronological

For example, the preview for a speech about the Pony Express organized chronologically might take this form: "I'll talk about the Pony Express in three parts. First, its origins, second, its heyday, and third, how it came to an end." Notice that this preview avoids digressions (e.g., listing the reasons why the Pony Express came to an end); you will cover the deeper information within the body of the speech.

Example Text : I'll talk about it in three parts. First, its origins, second, its heyday, and third, how it came to an end.

After you accomplish the first five components of the introduction, you should make a clean transition to the body of the speech. Use this transition to signal a change and prepare the audience to begin processing specific topical information. You should round out the introduction, reinforce the excitement and interest that you created in the audience during the introduction, and slide into the first main body point.

Strategic organization helps increase the clarity and effectiveness of your speech. Four key issues are discussed in this section:

Organizational Patterns

Connective devices, references to outside research.

The body contains the bulk of information in your speech and needs to be clearly organized. Without clear organization, the audience will probably forget your information, main points, perhaps even your thesis. Some simple strategies will help you create a clear, memorable speech. Below are the four key issues used in organizing a speech.

Once you settle on a topic, you should decide which aspects of that topic are of greatest importance for your speech. These aspects become your main points. While there is no rule about how many main points should appear in the body of the speech, most students go with three main points. You must have at least two main points; aside from that rule, you should select your main points based on the importance of the information and the time limitations. Be sure to include whatever information is necessary for the audience to understand your topic. Also, be sure to synthesize the information so it fits into the assigned time frame. As you choose your main points, try to give each point equal attention within the speech. If you pick three main points, each point should take up roughly one-third of the body section of your speech.

There are four basic patterns of organization for an informative speech.

• Chronological order
• Spatial order
• Causal order
• Topical order

There are four basic patterns of organization for an informative speech. You can choose any of these patterns based on which pattern serves the needs of your speech.

Chronological Order

A speech organized chronologically has main points oriented toward time. For example, a speech about the Farm Aid benefit concert could have main points organized chronologically. The first main point focuses on the creation of the event; the second main point focuses on the planning stages; the third point focuses on the actual performance/concert; and the fourth point focuses on donations and assistance that resulted from the entire process. In this format, you discuss main points in an order that could be followed on a calendar or a clock.

Spatial Order

A speech organized spatially has main points oriented toward space or a directional pattern. The Farm Aid speech's body could be organized in spatial order. The first main point discusses the New York branch of the organization; the second main point discusses the Midwest branch; the third main point discusses the California branch of Farm Aid. In this format, you discuss main points in an order that could be traced on a map.

Causal Order

A speech organized causally has main points oriented toward cause and effect. The main points of a Farm Aid speech organized causally could look like this: the first main point informs about problems on farms and the need for monetary assistance; the second main point discusses the creation and implementation of the Farm Aid program. In this format, you discuss main points in an order that alerts the audience to a problem or circumstance and then tells the audience what action resulted from the original circumstance.

Topical Order

A speech organized topically has main points organized more randomly by sub-topics. The Farm Aid speech could be organized topically: the first main point discusses Farm Aid administrators; the second main point discusses performers; the third main point discusses sponsors; the fourth main point discusses audiences. In this format, you discuss main points in a more random order that labels specific aspects of the topic and addresses them in separate categories. Most speeches that are not organized chronologically, spatially, or causally are organized topically.

Within the body of your speech, you need clear internal structure. Connectives are devices used to create a clear flow between ideas and points within the body of your speech--they serve to tie the speech together. There are four main types of connective devices:

Transitions

Internal previews, internal summaries.

Within the body of your speech, you need clear internal structure. Think of connectives as hooks and ladders for the audience to use when moving from point-to-point within the body of your speech. These devices help re-focus the minds of audience members and remind them of which main point your information is supporting. The four main types of connective devices are:

Transitions are brief statements that tell the audience to shift gears between ideas. Transitions serve as the glue that holds the speech together and allow the audience to predict where the next portion of the speech will go. For example, once you have previewed your main points and you want to move from the introduction to the body of the Farm Aid speech, you might say: "To gain an adequate understanding of the intricacies of this philanthropic group, we need to look at some specific information about Farm Aid. We'll begin by looking at the administrative branch of this massive fund-raising organization."

Internal previews are used to preview the parts of a main point. Internal previews are more focused than, but serve the same purpose as, the preview you will use in the introduction of the speech. For example, you might create an internal preview for the complex main point dealing with Farm Aid performers: "In examining the Farm Aid performers, we must acknowledge the presence of entertainers from different genres of music--country and western, rhythm and blues, rock, and pop." The internal preview provides specific information for the audience if a main point is complex or potentially confusing.

Internal summaries are the reverse of internal previews. Internal summaries restate specific parts of a main point. To internally summarize the main point dealing with Farm Aid performers, you might say: "You now know what types of people perform at the Farm Aid benefit concerts. The entertainers come from a wide range of musical genres--country and western, rhythm and blues, rock, and pop." When using both internal previews and internal summaries, be sure to stylize the language in each so you do not become redundant.

Signposts are brief statements that remind the audience where you are within the speech. If you have a long point, you may want to remind the audience of what main point you are on: "Continuing my discussion of Farm Aid performers . . . "

When organizing the body of your speech, you will integrate several references to your research. The purpose of the informative speech is to allow you and the audience to learn something new about a topic. Additionally, source citations add credibility to your ideas. If you know a lot about rock climbing and you cite several sources who confirm your knowledge, the audience is likely to see you as a credible speaker who provides ample support for ideas.

Without these references, your speech is more like a story or a chance for you to say a few things you know. To complete this assignment satisfactorily, you must use source citations. Consult your textbook and instructor for specific information on how much supporting material you should use and about the appropriate style for source citations.

While the conclusion should be brief and tight, it has a few specific tasks to accomplish:

Re-assert/Reinforce the Thesis

Review the main points, close effectively.

Take a deep breath! If you made it to the conclusion, you are on the brink of finishing. Below are the tasks you should complete in your conclusion:

When making the transition to the conclusion, attempt to make clear distinctions (verbally and nonverbally) that you are now wrapping up the information and providing final comments about the topic. Refer back to the thesis from the introduction with wording that calls the original thesis into memory. Assert that you have accomplished the goals of your thesis statement and create the feeling that audience members who actively considered your information are now equipped with an understanding of your topic. Reinforce whatever mood/tone you chose for the speech and attempt to create a big picture of the speech.

Within the conclusion, re-state the main points of the speech. Since you have used parallel wording for your main points in the introduction and body, don't break that consistency in the conclusion. Frame the review so the audience will be reminded of the preview and the developed discussion of each main point. After the review, you may want to create a statement about why those main points fulfilled the goals of the speech.

Finish strongly. When you close your speech, craft statements that reinforce the message and leave the audience with a clear feeling about what was accomplished with your speech. You might finalize the adaptation by discussing the benefits of listening to the speech and explaining what you think audience members can do with the information.

Remember to maintain an informative tone for this speech. You should not persuade about beliefs or positions; rather, you should persuade the audience that the speech was worthwhile and useful. For greatest effect, create a closing line or paragraph that is artistic and effective. Much like the attention-getter, the closing line needs to be refined and practiced. Your close should stick with the audience and leave them interested in your topic. Take time to work on writing the close well and attempt to memorize it so you can directly address the audience and leave them thinking of you as a well-prepared, confident speaker.

Outlining an Informative Speech

Two types of outlines can help you prepare to deliver your speech. The complete sentence outline provides a useful means of checking the organization and content of your speech. The speaking outline is an essential aid for delivering your speech. In this section, we discuss both types of outlines.

Two types of outlines can help you prepare to deliver your speech. The complete sentence outline provides a useful means of checking the organization and content of your speech. The speaking outline is an essential aid for delivering your speech.

The Complete Sentence Outline

A complete sentence outline may not be required for your presentation. The following information is useful, however, in helping you prepare your speech.

The complete sentence outline helps you organize your material and thoughts and it serves as an excellent copy for editing the speech. The complete sentence outline is just what it sounds like: an outline format including every complete sentence (not fragments or keywords) that will be delivered during your speech.

Writing the Outline

You should create headings for the introduction, body, and conclusion and clearly signal shifts between these main speech parts on the outline. Use standard outline format. For instance, you can use Roman numerals, letters, and numbers to label the parts of the outline. Organize the information so the major headings contain general information and the sub-headings become more specific as they descend. Think of the outline as a funnel: you should make broad, general claims at the top of each part of the outline and then tighten the information until you have exhausted the point. Do this with each section of the outline. Be sure to consult with your instructor about specific aspects of the outline and refer to your course book for further information and examples.

Using the Outline

If you use this outline as it is designed to be used, you will benefit from it. You should start the outline well before your speech day and give yourself plenty of time to revise it. Attempt to have the final, clean copies ready two or three days ahead of time, so you can spend a day or two before your speech working on delivery. Prepare the outline as if it were a final term paper.

The Speaking Outline

Depending upon the assignment and the instructor, you may use a speaking outline during your presentation. The following information will be helpful in preparing your speech through the use of a speaking outline.

This outline should be on notecards and should be a bare bones outline taken from the complete sentence outline. Think of the speaking outline as train tracks to guide you through the speech.

Many speakers find it helpful to highlight certain words/passages or to use different colors for different parts of the speech. You will probably want to write out long or cumbersome quotations along with your source citation. Many times, the hardest passages to learn are those you did not write but were spoken by someone else. Avoid the temptation to over-do the speaking outline; many speakers write too much on the cards and their grades suffer because they read from the cards.

The best strategy for becoming comfortable with a speaking outline is preparation. You should prepare well ahead of time and spend time working with the notecards and memorizing key sections of your speech (the introduction and conclusion, in particular). Try to become comfortable with the extemporaneous style of speaking. You should be able to look at a few keywords on your outline and deliver eloquent sentences because you are so familiar with your material. You should spend approximately 80% of your speech making eye-contact with your audience.

Delivering an Informative Speech

For many speakers, delivery is the most intimidating aspect of public speaking. Although there is no known cure for nervousness, you can make yourself much more comfortable by following a few basic delivery guidelines. In this section, we discuss those guidelines.

The Five-Step Method for Improving Delivery

• Read aloud your full-sentence outline. Listen to what you are saying and adjust your language to achieve a good, clear, simple sentence structure.
• Practice the speech repeatedly from the speaking outline. Become comfortable with your keywords to the point that what you say takes the form of an easy, natural conversation.
• Practice the speech aloud...rehearse it until you are confident you have mastered the ideas you want to present. Do not be concerned about "getting it just right." Once you know the content, you will find the way that is most comfortable for you.
• Practice in front of a mirror, tape record your practice, and/or present your speech to a friend. You are looking for feedback on rate of delivery, volume, pitch, non-verbal cues (gestures, card-usage, etc.), and eye-contact.
• Do a dress rehearsal of the speech under conditions as close as possible to those of the actual speech. Practice the speech a day or two before in a classroom. Be sure to incorporate as many elements as possible in the dress rehearsal...especially visual aids.

It should be clear that coping with anxiety over delivering a speech requires significant advanced preparation. The speech needs to be completed several days beforehand so that you can effectively employ this five-step plan.

Anderson, Thad, & Ron Tajchman. (1994). Informative Speaking. Writing@CSU . Colorado State University. https://writing.colostate.edu/guides/guide.cfm?guideid=52

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9.1: Selecting and Narrowing a Topic

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Learning Objectives

• Employ audience analysis.
• Determine the general purpose of a speech.
• List strategies for narrowing a speech topic.
• Compose an audience-centered, specific purpose statement for a speech.
• Compose a thesis statement that summarizes the central idea of a speech.

There are many steps that go into the speech-making process. Many people do not approach speech preparation in an informed and systematic way, which results in many poorly planned or executed speeches that are not pleasant to sit through as an audience member and don’t reflect well on the speaker. Good speaking skills can help you stand out from the crowd in increasingly competitive environments. While a polished delivery is important and will be discussed more in the chapter titled "Delivering a Speech", good speaking skills must be practiced much earlier in the speech-making process.

Analyze Your Audience

Audience analysis is key for a speaker to achieve his or her speech goal. One of the first questions you should ask yourself is “Who is my audience?” While there are some generalizations you can make about an audience, a competent speaker always assumes there is a diversity of opinion and background among his or her listeners. You can’t assume from looking that everyone in your audience is the same age, race, sexual orientation, religion, or many other factors. Even if you did have a fairly homogenous audience, with only one or two people who don’t match up, you should still consider those one or two people. When I have a class with one or two older students, I still consider the different age demographics even though twenty other students are eighteen to twenty-two years old. In short, a good speaker shouldn’t intentionally alienate even one audience member. Of course, a speaker could still unintentionally alienate certain audience members, especially in persuasive speaking situations. While this may be unavoidable, speakers can still think critically about what content they include in the speech and the effects it may have.

Even though you should remain conscious of the differences among audience members, you can also focus on commonalities. When delivering a speech in a college classroom, you can rightfully assume that everyone in your audience is currently living in the general area of the school, is enrolled at the school, and is currently taking the same speech class. In professional speeches, you can often assume that everyone is part of the same professional organization if you present at a conference, employed at the same place or in the same field if you are giving a sales presentation, or experiencing the nervousness of starting a new job if you are leading an orientation or training. You may not be able to assume much more, but that’s enough to add some tailored points to your speech that will make the content more relevant.

Demographic Audience Analysis

Demographics are broad sociocultural categories, such as age, gender, race, socioeconomic status, sexual orientation, education level, religion, ethnicity, and nationality that are used to segment a larger population. Since you are always going to have diverse demographics among your audience members, it would be unwise to focus solely on one group over another. As a speaker, being aware of diverse demographics is useful in that you can tailor and vary examples to appeal to different groups of people. As you can read in the “Getting Real” feature in this chapter, engaging in audience segmentation based on demographics is much more targeted in some careers.

Psychological Audience Analysis

Psychological audience analysis considers your audience’s psychological dispositions toward the topic, speaker, and occasion and how their attitudes, beliefs, and values inform those dispositions. When considering your audience’s disposition toward your topic, you want to assess your audience’s knowledge of the subject. You wouldn’t include a lesson on calculus in an introductory math course. You also wouldn’t go into the intricacies of a heart transplant to an audience with no medical training. A speech on how to give a speech would be redundant in a public speaking class, but it could be useful for high school students or older adults who are going through a career transition. Students in my class recently had to theme their informative speeches around the topic of renewable energy. They were able to tie their various topics to a new renewable energy production plant that opened that semester on our campus. They had to be careful not to overrun their speech with scientific jargon. One student compared the concept of biogasification to the natural gas production that comes from living creatures like humans and cows. This comparison got a laugh from the audience and also made the seemingly complex concept more understandable.

The audience may or may not have preconceptions about you as a speaker. One way to positively engage your audience is to make sure you establish your credibility. In terms of credibility, you want the audience to see you as competent, trustworthy, and engaging. If the audience is already familiar with you, they may already see you as a credible speaker because they’ve seen you speak before, have heard other people evaluate you positively, or know that you have credentials and/or experience that make you competent. If you know you have a reputation that isn’t as positive, you will want to work hard to overcome those perceptions. To establish your trustworthiness, you want to incorporate good supporting material into your speech, verbally cite sources, and present information and arguments in a balanced, noncoercive, and nonmanipulative way. To establish yourself as engaging, you want to have a well-delivered speech, which requires you to practice, get feedback, and practice some more. Your verbal and nonverbal delivery should be fluent and appropriate to the audience and occasion. We will discuss speech delivery more in the chapter titled “Delivering a Speech”.

The circumstances that led your audience to attend your speech will affect their view of the occasion. A captive audience includes people who are required to attend your presentation. Mandatory meetings are common in workplace settings. Whether you are presenting for a group of your employees, coworkers, classmates, or even residents in your dorm if you are a resident advisor, you shouldn’t let the fact that the meeting is required give you license to give a half-hearted speech. In fact, you may want to build common ground with your audience to overcome any potential resentment for the required gathering. In your speech class, your classmates are captive audience members.

View having a captive classroom audience as a challenge, and use this space as a public speaking testing laboratory. You can try new things and push your boundaries more, because this audience is very forgiving and understanding since they have to go through the same things you do. In general, you may have to work harder to maintain the attention of a captive audience. Since coworkers may expect to hear the same content they hear every time this particular meeting comes around, and classmates have to sit through dozens and dozens of speeches, use your speech as an opportunity to stand out from the crowd or from what’s been done before.

A voluntary audience includes people who have decided to come hear your speech. This is perhaps one of the best compliments a speaker can receive, even before they’ve delivered the speech. Speaking for a voluntary audience often makes me have more speaking anxiety than I do when speaking in front of my class or my colleagues, because I know the audience may have preconceived notions or expectations that I must live up to. This is something to be aware of if you are used to speaking in front of captive audiences. To help adapt to a voluntary audience, ask yourself what the audience members expect. Why are they here? If they’ve decided to come and see you, they must be interested in your topic or you as a speaker. Perhaps you have a reputation for being humorous, being able to translate complicated information into more digestible parts, or being interactive with the audience and responding to questions. Whatever the reason or reasons, it’s important to make sure you deliver on those aspects. If people are voluntarily giving up their time to hear you, you want to make sure they get what they expected.

A final aspect of psychological audience analysis involves considering the audience’s attitudes, beliefs, and values, as they will influence all the perceptions mentioned previously. As you can see in Figure 9.1, we can think of our attitudes, beliefs, and values as layers that make up our perception and knowledge.

At the outermost level, attitudes are our likes and dislikes, and they are easier to influence than beliefs or values because they are often reactionary. If you’ve ever followed the approval rating of a politician, you know that people’s likes and dislikes change frequently and can change dramatically based on recent developments. This is also true interpersonally. For those of you who have siblings, think about how you can go from liking your sisters or brothers, maybe because they did something nice for you, to disliking them because they upset you. This seesaw of attitudes can go up and down over the course of a day or even a few minutes, but it can still be useful for a speaker to consider. If there is something going on in popular culture or current events that has captured people’s attention and favor or disfavor, then you can tap into that as a speaker to better relate to your audience.

When considering beliefs, we are dealing with what we believe “is or isn’t” or “true or false.” We come to hold our beliefs based on what we are taught, experience for ourselves, or have faith in. Our beliefs change if we encounter new information or experiences that counter previous ones. As people age and experience more, their beliefs are likely to change, which is natural.

Our values deal with what we view as right or wrong, good or bad. Our values do change over time but usually as a result of a life transition or life-changing event such as a birth, death, or trauma. For example, when many people leave their parents’ control for the first time and move away from home, they have a shift in values that occurs as they make this important and challenging life transition. In summary, audiences enter a speaking situation with various psychological dispositions, and considering what those may be can help speakers adapt their messages and better meet their speech goals.

Situational Audience Analysis

Situational audience analysis considers the physical surroundings and setting of a speech. It’s always a good idea to visit the place you will be speaking ahead of time so you will know what to expect. If you expect to have a lectern and arrive to find only a table at the front of the room, that little difference could end up increasing your anxiety and diminishing your speaking effectiveness. I have traveled to many different universities, conference facilities, and organizations to speak, and I always ask my host to show me the room I will be speaking in. I take note of the seating arrangement, the presence of technology and its compatibility with what I plan on using, the layout of the room including windows and doors, and anything else that’s relevant to my speech. Knowing your physical setting ahead of time allows you to alter the physical setting, when possible, or alter your message or speaking strategies if needed. Sometimes I open or close blinds, move seats around, plug my computer in to make sure it works, or even practice some or all of my presentation. I have also revised a speech to be more interactive and informal when I realized I would speak in a lounge rather than a classroom or lecture hall.

“Getting Real”: Marketing Careers and Audience Segmentation

Advertisers and marketers use sophisticated people and programs to ensure that their message is targeted to particular audiences. These people are often called marketing specialists (Career Cruising, 2012). They research products and trends in markets and consumer behaviors and may work for advertising agencies, marketing firms, consulting firms, or other types of agencies or businesses. The pay range is varied, from $35,000 to $166,000 a year for most, and good communication, creativity, and analytic thinking skills are a must. If you stop to think about it, we are all targeted based on our demographics, psychographics, and life situations. Whereas advertisers used to engage in more mass marketing, to undifferentiated receivers, the categories are now much more refined and the target audiences more defined. We only need to look at the recent increase in marketing toward “tweens” or the eight-to-twelve age group. Although this group was once lumped in with younger kids or older teens, they are now targeted because they have “more of their own money to spend and more influence over familial decisions than ever before” (Siegel et al., 2004).

Whether it’s Red Bull aggressively marketing to the college-aged group or gyms marketing to single, working, young adults, much thought and effort goes into crafting a message with a particular receiver in mind. Some companies even create an “ideal customer,” going as far as to name the person, create a psychological and behavioral profile for them, and talk about them as if they were real during message development (Solomon, 2006).

Facebook has also revolutionized targeted marketing, which has led to some controversy and backlash (Greenwell, 2012). The “Like” button on Facebook that was introduced in 2010 is now popping up on news sites, company pages, and other websites. When you click the “Like” button, you are providing important information about your consumer behaviors that can then be fed into complicated algorithms that also incorporate demographic and psychographic data pulled from your Facebook profile and even information from your friends. All this is in an effort to more directly market to you, which became easier in January of 2012 when Facebook started allowing targeted advertisements to go directly into users’ “newsfeeds.”

Markets are obviously segmented based on demographics like gender and age, but here are some other categories and examples of market segments: geography (region, city size, climate), lifestyle (couch potato, economical/frugal, outdoorsy, status seeker), family life cycle (bachelors, newlyweds, full nesters, empty nesters), and perceived benefit of use (convenience, durability, value for the money, social acceptance), just to name a few (Schiffman & Kanuk, 2000).

• Make a list of the various segments you think marketers might put you in. Have you ever thought about these before? Why or why not?
• Take note of the advertisements that catch your eye over a couple days. Do they match up with any of the segments you listed in the first question?
• Are there any groups that you think it would be unethical to segment and target for marketing? Explain your answer.

Determine Your Purpose, Topic, and Thesis

General purpose.

Your speeches will usually fall into one of three categories. In some cases we speak to inform, meaning we attempt to teach our audience using factual objective evidence. In other cases, we speak to persuade, as we try to influence an audience’s beliefs, attitudes, values, or behaviors. Last, we may speak to entertain or amuse our audience. In summary, the general purpose of your speech will be to inform, to persuade, or to entertain.

You can see various topics that may fit into the three general purposes for speaking in Table 9.1. Some of the topics listed could fall into another general purpose category depending on how the speaker approached the topic, or they could contain elements of more than one general purpose. For example, you may have to inform your audience about your topic in one main point before you can persuade them, or you may include some entertaining elements in an informative or persuasive speech to help make the content more engaging for the audience. There should not be elements of persuasion included in an informative speech, however, since persuading is contrary to the objective approach that defines an informative general purpose. In any case, while there may be some overlap between general purposes, most speeches can be placed into one of the categories based on the overall content of the speech.

Choosing a Topic

Once you have determined (or been assigned) your general purpose, you can begin the process of choosing a topic. In this class, you may be given the option to choose any topic for your informative or persuasive speech, but in most academic, professional, and personal settings, there will be some parameters set that will help guide your topic selection. Speeches in future classes will likely be organized around the content being covered in the class. Speeches delivered at work will usually be directed toward a specific goal such as welcoming new employees, informing about changes in workplace policies, or presenting quarterly sales figures. We are also usually compelled to speak about specific things in our personal lives, like addressing a problem at our child’s school by speaking out at a school board meeting. In short, it’s not often that you’ll be starting from scratch when you begin to choose a topic.

Whether you’ve received parameters that narrow your topic range or not, the first step in choosing a topic is brainstorming. Brainstorming involves generating many potential topic ideas in a fast-paced and nonjudgmental manner. Brainstorming can take place multiple times as you narrow your topic. For example, you may begin by brainstorming a list of your personal interests that can then be narrowed down to a speech topic. It makes sense that you will enjoy speaking about something that you care about or find interesting. The research and writing will be more interesting, and the delivery will be easier since you won’t have to fake enthusiasm for your topic. Speaking about something you’re familiar with and interested in can also help you manage speaking anxiety. While it’s good to start with your personal interests, some speakers may get stuck here if they don’t feel like they can make their interests relevant to the audience. In that case, you can look around for ideas. If your topic is something that’s being discussed in newspapers, on television, in the lounge of your dorm, or around your family’s dinner table, then it’s likely to be of interest and be relevant since it’s current. Figure 9.1 shows how brainstorming works in stages. A list of topics that interest the speaker are on the top row. The speaker can brainstorm subtopics for each idea to see which one may work the best. In this case, the speaker could decide to focus his or her informative speech on three common ways people come to own dogs: through breeders, pet stores, or shelters.

Overall you can follow these tips as you select and narrow your topic:

• Brainstorm topics that you are familiar with, interest you, and/or are currently topics of discussion.
• Choose a topic appropriate for the assignment/occasion.
• Choose a topic that you can make relevant to your audience.
• Choose a topic that you have the resources to research (access to information, people to interview, etc.).

Specific Purpose

Once you have brainstormed, narrowed, and chosen your topic, you can begin to draft your specific purpose statement. Your specific purpose is a one-sentence statement that includes the objective you want to accomplish in your speech. You do not speak aloud your specific purpose during your speech; you use it to guide your researching, organizing, and writing. A good specific purpose statement is audience centered, agrees with the general purpose, addresses one main idea, and is realistic.

An audience-centered specific purpose statement usually contains an explicit reference to the audience—for example, “my audience” or “the audience.” Since a speaker may want to see if he or she effectively met his or her specific purpose, the objective should be written in such a way that it could be measured or assessed, and since a speaker actually wants to achieve his or her speech goal, the specific purpose should also be realistic. You won’t be able to teach the audience a foreign language or persuade an atheist to Christianity in a six- to nine-minute speech. The following is a good example of a good specific purpose statement for an informative speech: “By the end of my speech, the audience will be better informed about the effects the green movement has had on schools.” The statement is audience centered and matches with the general purpose by stating, “the audience will be better informed.” The speaker could also test this specific purpose by asking the audience to write down, at the end of the speech, three effects the green movement has had on schools.

Thesis Statement

Your thesis statement is a one-sentence summary of the central idea of your speech that you either explain or defend. You would explain the thesis statement for an informative speech, since these speeches are based on factual, objective material. You would defend your thesis statement for a persuasive speech, because these speeches are argumentative and your thesis should clearly indicate a stance on a particular issue. In order to make sure your thesis is argumentative and your stance clear, it is helpful to start your thesis with the words “I believe.” When starting to work on a persuasive speech, it can also be beneficial to write out a counterargument to your thesis to ensure that it is arguable.

The thesis statement is different from the specific purpose in two main ways. First, the thesis statement is content centered, while the specific purpose statement is audience centered. Second, the thesis statement is incorporated into the spoken portion of your speech, while the specific purpose serves as a guide for your research and writing and an objective that you can measure. A good thesis statement is declarative, agrees with the general and specific purposes, and focuses and narrows your topic. Although you will likely end up revising and refining your thesis as you research and write, it is good to draft a thesis statement soon after drafting a specific purpose to help guide your progress. As with the specific purpose statement, your thesis helps ensure that your research, organizing, and writing are focused so you don’t end up wasting time with irrelevant materials. Keep your specific purpose and thesis statement handy (drafting them at the top of your working outline is a good idea) so you can reference them often. The following examples show how a general purpose, specific purpose, and thesis statement match up with a topic area:

General purpose: To Entertain

Specific purpose: By the end of my speech, the audience will appreciate the lasting memories that result from an eighteen-year-old visiting New Orleans for the first time.

Thesis statement: New Orleans offers young tourists many opportunities for fun and excitement.

General purpose: To Inform

Specific purpose: By the end of my speech, the audience will be able to explain the basics of using biomass as fuel.

Thesis statement: Biomass is a renewable resource that releases gases that can be used for fuel.

General purpose: To Persuade

Specific purpose : By the end of my speech, my audience will believe that parents should not be able to use tracking devices to monitor their teenage child’s activities.

Thesis statement: I believe that it is a violation of a child’s privacy to be electronically monitored by his or her parents.

Key Takeaways

• Getting integrated: Public speaking training builds transferrable skills that are useful in your college classes, career, personal relationships, and civic life.
• Demographic, psychographic, and situational audience analysis help tailor your speech content to your audience.
• The general and specific purposes of your speech are based on the speaking occasion and include the objective you would like to accomplish by the end of your speech. Determining these early in the speech-making process will help focus your research and writing.
• Brainstorm to identify topics that fit within your interests, and then narrow your topic based on audience analysis and the guidelines provided.
• A thesis statement summarizes the central idea of your speech and will be explained or defended using supporting material. Referencing your thesis statement often will help ensure that your speech is coherent.
• Getting integrated: Why do some people dread public speaking or just want to avoid it? Identify some potential benefits of public speaking in academic, professional, personal, and civic contexts that might make people see public speaking in a different light.
• Conduct some preliminary audience analysis of your class and your classroom. What are some demographics that might be useful for you to consider? What might be some attitudes, beliefs, and values people have that might be relevant to your speech topics? What situational factors might you want to consider before giving your speech?
• Pay attention to the news (in the paper, on the Internet, television, or radio). Identify two informative and two persuasive speech topics that are based in current events.
• Career Cruising, “Marketing Specialist,” Career Cruising: Explore Careers , accessed January 24, 2012, http://www.careercruising.com .
• Greenwell, D., “You Might Not ‘Like’ Facebook So Much after Reading This…” The Times (London) , sec. T2, January 13, 2012, 4–5.
• Siegel, D. L., Timothy J. Coffey, and Gregory Livingston, The Great Tween Buying Machine (Chicago, IL: Dearborn Trade, 2004).
• Solomon, M. R., Consumer Behavior: Buying, Having, and Being , 7th ed. (Upper Saddle River, NJ: Pearson, 2006), 10–11.

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On Thesis Statements

The thesis statement.

This is not an exhaustive list of bad thesis statements, but here're five kinds of problems I've seen most often. Notice that the last two, #4 and #5, are not necessarily incorrect or illegitimate thesis statements, but, rather, inappropriate for the purposes of this course. They may be useful forms for papers on different topics in other courses.

A thesis takes a position on an issue. It is different from a topic sentence in that a thesis statement is not neutral. It announces, in addition to the topic, the argument you want to make or the point you want to prove. This is your own opinion that you intend to back up. This is your reason and motivation for writing.

Bad Thesis 1

Bad Thesis 2 : This paper will consider the advantages and disadvantages of certain restrictions on free speech.

Better Thesis 1 : Stanley Fish's argument that free speech exists more as a political prize than as a legal reality ignores the fact that even as a political prize it still serves the social end of creating a general cultural atmosphere of tolerance that may ultimately promote free speech in our nation just as effectively as any binding law.

Better Thesis 2 : Even though there may be considerable advantages to restricting hate speech, the possibility of chilling open dialogue on crucial racial issues is too great and too high a price to pay.

A thesis should be as specific as possible, and it should be tailored to reflect the scope of the paper. It is not possible, for instance, to write about the history of English literature in a 5 page paper. In addition to choosing simply a smaller topic, strategies to narrow a thesis include specifying a method or perspective or delineating certain limits.

Bad Thesis 2 : The government has the right to limit free speech.

Better Thesis 1 : There should be no restrictions on the 1st amendment if those restrictions are intended merely to protect individuals from unspecified or otherwise unquantifiable or unverifiable "emotional distress."

Better Thesis 2 : The government has the right to limit free speech in cases of overtly racist or sexist language because our failure to address such abuses would effectively suggest that our society condones such ignorant and hateful views.

A thesis must be arguable. And in order for it to be arguable, it must present a view that someone might reasonably contest. Sometimes a thesis ultimately says, "we should be good," or "bad things are bad." Such thesis statements are tautological or so universally accepted that there is no need to prove the point.

Bad Thesis 2 : There are always alternatives to using racist speech.

Better Thesis 1 : If we can accept that emotional injuries can be just as painful as physical ones we should limit speech that may hurt people's feelings in ways similar to the way we limit speech that may lead directly to bodily harm.

Better Thesis 2 : The "fighting words" exception to free speech is not legitimate because it wrongly considers speech as an action.

A good argumentative thesis provides not only a position on an issue, but also suggests the structure of the paper. The thesis should allow the reader to imagine and anticipate the flow of the paper, in which a sequence of points logically prove the essay's main assertion. A list essay provides no such structure, so that different points and paragraphs appear arbitrary with no logical connection to one another.

Bad Thesis 2 : None of the arguments in favor of regulating pornography are persuasive.

Better Thesis 1 : Among the many reasons we need to limit hate speech the most compelling ones all refer to our history of discrimination and prejudice, and it is, ultimately, for the purpose of trying to repair our troubled racial society that we need hate speech legislation.

Better Thesis 2 : None of the arguments in favor of regulating pornography are persuasive because they all base their points on the unverifiable and questionable assumption that the producers of pornography necessarily harbor ill will specifically to women.

In an other course this would not be at all unacceptable, and, in fact, possibly even desirable. But in this kind of course, a thesis statement that makes a factual claim that can be verified only with scientific, sociological, psychological or other kind of experimental evidence is not appropriate. You need to construct a thesis that you are prepared to prove using the tools you have available, without having to consult the world's leading expert on the issue to provide you with a definitive judgment.

Bad Thesis 2 : Hate speech can cause emotional pain and suffering in victims just as intense as physical battery.

Better Thesis 1 : Whether or not the cultural concept of free speech bears any relation to the reality of 1st amendment legislation and jurisprudence, its continuing social function as a promoter of tolerance and intellectual exchange trumps the call for politicization (according to Fish's agenda) of the term.

Better Thesis 2 : The various arguments against the regulation of hate speech depend on the unspoken and unexamined assumption that emotional pain is either trivial.

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Learning Objectives

• Identify strong thesis statements

The thesis statment is the key to most academic writing. The purpose of academic writing is to offer your own insights, analyses, and ideas—to show not only that you understand the concepts you’re studying, but also that you have thought about those concepts in your own way and agreed or disagreed, or developed your own unique ideas as a result of your analysis. The thesis statement is the one sentence that encapsulates the result of your thinking, as it offers your main insight or argument in condensed form.

We often use the word “argument” in English courses, but we do not mean it in the traditional sense of a verbal fight with someone else. Instead, you “argue” by taking a position on an issue and supporting it with evidence. Because you’ve taken a position about your topic, someone else may be in a position to disagree (or argue) with the stance you have taken. Think about how a lawyer presents an argument or states their case in a courtroom—similarly, you want to build a case around the main idea of your essay. For example, in 1848, when Elizabeth Cady Stanton drafted “The Declaration of Sentiments,” she was thinking about how to convince New York State policymakers to change the laws to allow women to vote. Stanton was making an argument .

Some consider all writing a form of argument—or at least of persuasion. After all, even if you’re writing a letter or an informative essay, you’re implicitly trying to persuade your audience to care about what you’re saying. Your thesis statement represents the main idea—or point—about a topic or issue that you make in an argument. For example, let’s say that your topic is social media. A thesis statement about social media could look like one of the following sentences:

• Social media are hurting the communication skills of young Americans.
• Social media are useful tools for social movements.

A basic thesis sentence has two main parts:

• Topic: What you’re writing about
• Angle: What your main idea is about that topic

Example Thesis Statements

Thesis: A regular exercise regime leads to multiple benefits, both physical and emotional.

Topic: Regular exercise regime

Angle: Leads to multiple benefits

Thesis: Adult college students have different experiences than typical, younger college students.

Topic: Adult college students

Angle: Have different experiences

Thesis: The economics of television have made the viewing experience challenging for many viewers because shows are not offered regularly, similar programming occurs at the same time, and commercials are rampant.

Topic: Television viewing

Angle: Challenging because shows shifted, similar programming, and commercials

Identifying the Thesis Statement

You’ll remember that the first step of the reading process, previewing , allows you to get a big-picture view of the document you’re reading. This way, you can begin to understand the structure of the overall text. The most important step in getting a good understanding of an essay or book is to find the thesis statement.

A thesis consists of a specific topic and an angle on the topic. All of the other ideas in the text support and develop the thesis. The thesis statement is often found in the introduction, sometimes after an initial “hook” or interesting story; sometimes, however, the thesis is not explicitly stated until the end of an essay, and sometimes it is not stated at all. In those instances, there is an implied thesis statement, in which you can generally extract the thesis statement by looking for a few key sentences and ideas.

Most readers expect to see the point of your argument (the thesis statement) within the first few paragraphs. This does not mean that it has to be placed there every time. Some writers place it at the very end, slowly building up to it throughout their work, to explain a point after the fact. Others don’t bother with one at all but feel that their thesis is “implied” anyway. Beginning writers, however, should avoid the implied thesis unless certain of the audience. Almost every professor will expect to see a clearly discernible thesis sentence in the introduction.

Thesis statements vary based on the rhetorical strategy of the essay, but thesis statements typically share the following characteristics:

• Presents the main idea
• Most often is one sentence
• Tells the reader what to expect
• Is a summary of the essay topic
• Usually worded to have an argumentative edge
• Written in the third person

The following “How to Identify a Thesis Statement” video offers advice for locating a text’s thesis statement. It asks you to write one or two sentences that summarize the text. When you write that summary, without looking at the text itself, you’ve most likely paraphrased the thesis statement.

You can view the transcript for “How to Identify the Thesis Statement” here (download).

Writing a Thesis Statement

Remember your thesis should answer two simple questions: What issue are you writing about, and what is your position, or angle, on it?

A thesis statement is a single sentence (or sometimes two) that provides the answers to these questions clearly and concisely. Ask yourself, “What is my paper about, exactly?” to help you develop a precise and directed thesis, not only for your reader, but for you as well.

A good thesis statement will:

• Consist of just one idea
• Make your position clear
• Be specific
• Have evidence to support it
• Be interesting
• Be written clearly

A good basic structure for a thesis statement is “they say, I say.” What is the prevailing view, and how does your position differ from it? However, avoid limiting the scope of your writing with an either/or thesis under the assumption that your view must be strictly contrary to their view.

Following are some typical thesis statements:

• Although many readers believe Romeo and Juliet to be a tale about the ill fate of two star-crossed lovers, it can also be read as an allegory concerning a playwright and his audience.
• The “War on Drugs” has not only failed to reduce the frequency of drug-related crimes in America but actually enhanced the popular image of dope peddlers by romanticizing them as desperate rebels fighting for a cause.
• The bulk of modern copyright law was conceived in the age of commercial printing, long before the Internet made it so easy for the public to compose and distribute its own texts. Therefore, these laws should be reviewed and revised to better accommodate modern readers and writers.
• The usual moral justification for capital punishment is that it deters crime by frightening would-be criminals. However, the statistics tell a different story.
• If students really want to improve their writing, they must read often, practice writing, and receive quality feedback from their peers.
• Plato’s dialectical method has much to offer those engaged in online writing, which is far more conversational in nature than print.

Thesis Problems to Avoid

Although you have creative control over your thesis sentence, you still should try to avoid the following problems, not for stylistic reasons, but because they indicate a problem in the thinking that underlies the thesis sentence.

• For example, look at the thesis: Hospice workers need support. This is a thesis sentence; it has a topic (hospice workers) and an angle (need support). But the angle is very broad. When the angle in a thesis sentence is too broad, the writer may not have carefully thought through the specific support for the rest of the writing. A thesis angle that’s too broad makes it easy to fall into the trap of offering information that deviates from that angle.
• Consider this thesis: Hospice workers have a 55% turnover rate compared to the general health care population’s 25% turnover rate. This sentence really isn’t a thesis sentence at all, because there’s no angle idea to support. A narrow statistic, or a narrow statement of fact, doesn’t offer the writer’s own ideas or analysis about a topic. A clearer example of a thesis statement with an angle of development would be the following:

Practice identifying strong thesis statements in the following interactive.

https://lumenlearning.h5p.com/content/1290916673521810808/embed

argument : in writing, the argument is the main stance, claim, or position that is supported with evidence

explicit thesis : a clear and direct statement of the writer’s claim

thesis statement : a statement of the topic of the piece of writing and the angle the writer has on that topic

Contributors and Attributions

• Modification, adaptation, and original content. Provided by : Lumen Learning. License : CC BY: Attribution
• Annotating an Essay or Book. Provided by : Excelsior OWL. Located at : https://owl.excelsior.edu/orc/what-to-do-while-reading/annotating/annotating-an-essay-or-book/ . License : CC BY: Attribution
• Checklist for a Thesis Statement. Provided by : Excelsior OWL. Located at : https://owl.excelsior.edu/esl-wow/getting-ready-to-write/developing-a-thesis/esl-checklist-for-a-thesis-statement/ . License : CC BY: Attribution
• Judging Thesis Statements. Provided by : Excelsior OWL. Located at : https://owl.excelsior.edu/esl-wow/getting-ready-to-write/developing-a-thesis/esl-judging-thesis-statements/ . License : CC BY: Attribution
• Research Writing and Argument. Authored by : Pavel Zemliansky. Located at : learn.saylor.org/mod/page/view.php?id=7163. Project : Methods of Discovery: A Guide to Research Writing. License : CC BY: Attribution
• Parts of a Thesis Sentence and Common Problems. Provided by : Excelsior OWL. Located at : https://owl.excelsior.edu/writing-process/thesis-sentence/thesis-sentence-angles/ . License : CC BY: Attribution
• Argument in College Writing. Provided by : Excelsior OWL. Located at : https://owl.excelsior.edu/argument-and-critical-thinking/argument-in-college-writing/ . License : CC BY: Attribution
• How to Identify the Thesis Statement. Authored by : Martha Ann Kennedy. Located at : https://youtu.be/di1cQgc1akg . License : All Rights Reserved . License Terms : Standard YouTube License

Speech Thesis Statement

Speech thesis statement generator.

In the realm of effective communication, crafting a well-structured and compelling speech thesis statement is paramount. A speech thesis serves as the bedrock upon which impactful oratory is built, encapsulating the core message, purpose, and direction of the discourse. This exploration delves into diverse speech thesis statement examples, offering insights into the art of formulating them. Moreover, it provides valuable tips to guide you in crafting speeches that resonate powerfully with your audience and leave a lasting impact.

What is a Speech Thesis Statement? – Definition

A speech thesis statement is a succinct and focused declaration that encapsulates the central argument, purpose, or message of a speech. It outlines the primary idea the speaker intends to convey to the audience, serving as a guide for the content and structure of the speech.

What is an Example of Speech Thesis Statement?

“In this speech, I will argue that implementing stricter gun control measures is essential for reducing gun-related violence and ensuring public safety. By examining statistical data, addressing common misconceptions, and advocating for comprehensive background checks, we can take meaningful steps toward a safer society.”

In this example, the speech’s main argument, key points (statistics, misconceptions, background checks), and the intended impact (safer society) are all succinctly conveyed in the thesis statement.

100 Speech Thesis Statement Examples

• “Today, I will convince you that renewable energy sources are the key to a sustainable and cleaner future.”
• “In this speech, I will explore the importance of mental health awareness and advocate for breaking the stigma surrounding it.”
• “My aim is to persuade you that adopting a plant-based diet contributes not only to personal health but also to environmental preservation.”
• “In this speech, I will discuss the benefits of exercise on cognitive function and share practical tips for integrating physical activity into our daily routines.”
• “Today, I’ll argue that access to quality education is a fundamental right for all, and I’ll present strategies to bridge the educational gap.”
• “My speech centers around the significance of arts education in fostering creativity, critical thinking, and overall cognitive development in students.”
• “Through this speech, I’ll shed light on the impact of plastic pollution on marine ecosystems and inspire actionable steps toward plastic reduction.”
• “My aim is to persuade you that stricter regulations on social media platforms are imperative to combat misinformation and protect user privacy.”
• “Today, I’ll discuss the importance of empathy in building strong interpersonal relationships and provide techniques to cultivate empathy in daily interactions.”
• “In this speech, I’ll present the case for implementing universal healthcare, emphasizing its benefits for both individual health and societal well-being.”
• “My speech highlights the urgency of addressing climate change and calls for international collaboration in reducing carbon emissions.”
• “I will argue that the arts play a crucial role in fostering cultural understanding, breaking down stereotypes, and promoting global harmony.”
• “Through this speech, I’ll advocate for the preservation of endangered species and offer strategies to contribute to wildlife conservation efforts.”
• “Today, I’ll discuss the power of effective time management in enhancing productivity and share practical techniques to prioritize tasks.”
• “My aim is to convince you that raising the minimum wage is vital to reducing income inequality and improving the overall quality of life.”
• “In this speech, I’ll explore the societal implications of automation and artificial intelligence and propose strategies for a smooth transition into the future.”
• “Through this speech, I’ll emphasize the significance of volunteering in community development and suggest ways to get involved in meaningful initiatives.”
• “I will argue that stricter regulations on fast food advertising are necessary to address the growing obesity epidemic among children and adolescents.”
• “Today, I’ll discuss the importance of financial literacy in personal empowerment and provide practical advice for making informed financial decisions.”
• “My speech focuses on the value of cultural diversity in enriching society, fostering understanding, and promoting a more inclusive world.”
• “In this speech, I’ll present the case for investing in renewable energy technologies to mitigate the adverse effects of climate change on future generations.”
• “I will argue that embracing failure as a stepping stone to success is crucial for personal growth and achieving one’s fullest potential.”
• “Through this speech, I’ll examine the impact of social media on mental health and offer strategies to maintain a healthy online presence.”
• “Today, I’ll emphasize the importance of effective communication skills in professional success and share tips for honing these skills.”
• “My aim is to persuade you that stricter gun control measures are essential to reduce gun-related violence and ensure public safety.”
• “In this speech, I’ll discuss the significance of cultural preservation and the role of heritage sites in maintaining the identity and history of communities.”
• “I will argue that promoting diversity and inclusion in the workplace leads to enhanced creativity, collaboration, and overall organizational success.”
• “Through this speech, I’ll explore the impact of social media on political engagement and discuss ways to critically evaluate online information sources.”
• “Today, I’ll present the case for investing in public transportation infrastructure to alleviate traffic congestion, reduce pollution, and enhance urban mobility.”
• “My aim is to persuade you that implementing mindfulness practices in schools can improve students’ focus, emotional well-being, and overall academic performance.”
• “In this speech, I’ll discuss the importance of supporting local businesses for economic growth, community vibrancy, and sustainable development.”
• “I will argue that fostering emotional intelligence in children equips them with crucial skills for interpersonal relationships, empathy, and conflict resolution.”
• “Through this speech, I’ll emphasize the need for comprehensive sex education that addresses consent, healthy relationships, and informed decision-making.”
• “Today, I’ll explore the benefits of embracing a minimalist lifestyle for mental clarity, reduced stress, and a more mindful and sustainable way of living.”
• “My aim is to persuade you that sustainable farming practices are essential for preserving ecosystems, ensuring food security, and mitigating climate change.”
• “In this speech, I’ll discuss the importance of civic engagement in democracy and provide strategies for individuals to get involved in their communities.”
• “I will argue that investing in early childhood education not only benefits individual children but also contributes to a stronger and more prosperous society.”
• “Through this speech, I’ll examine the impact of social media on body image dissatisfaction and offer strategies to promote body positivity and self-acceptance.”
• “Today, I’ll present the case for stricter regulations on e-cigarette marketing and sales to curb youth vaping and protect public health.”
• “My aim is to persuade you that exploring nature and spending time outdoors is essential for mental and physical well-being in our technology-driven world.”
• “In this speech, I’ll discuss the implications of automation on employment and suggest strategies for reskilling and preparing for the future of work.”
• “I will argue that embracing failure as a valuable learning experience fosters resilience, innovation, and personal growth, leading to ultimate success.”
• “Through this speech, I’ll emphasize the significance of media literacy in discerning credible information from fake news and ensuring informed decision-making.”
• “Today, I’ll explore the benefits of implementing universal healthcare, focusing on improved access to medical services and enhanced public health outcomes.”
• “My aim is to persuade you that embracing sustainable travel practices can minimize the environmental impact of tourism and promote cultural exchange.”
• “In this speech, I’ll present the case for criminal justice reform, highlighting the importance of alternatives to incarceration for nonviolent offenders.”
• “I will argue that instilling a growth mindset in students enhances their motivation, learning abilities, and willingness to face challenges.”
• “Through this speech, I’ll discuss the implications of artificial intelligence on the job market and propose strategies for adapting to automation-driven changes.”
• “Today, I’ll emphasize the importance of digital privacy awareness and provide practical tips to safeguard personal information online.”
• “My aim is to persuade you that investing in renewable energy sources is crucial not only for environmental sustainability but also for economic growth.”
• “In this speech, I’ll discuss the significance of cultural preservation and the role of heritage sites in maintaining a sense of identity and history.”
• “I will argue that promoting diversity and inclusion in the workplace leads to improved creativity, collaboration, and overall organizational performance.”
• “Through this speech, I’ll explore the impact of social media on political engagement and offer strategies to critically assess online information.”
• “Today, I’ll present the case for investing in public transportation to alleviate traffic congestion, reduce emissions, and enhance urban mobility.”
• “My aim is to persuade you that implementing mindfulness practices in schools can enhance students’ focus, emotional well-being, and academic achievement.”
• “In this speech, I’ll discuss the importance of supporting local businesses for economic growth, community vitality, and sustainable development.”
• “I will argue that fostering emotional intelligence in children equips them with essential skills for healthy relationships, empathy, and conflict resolution.”
• “Through this speech, I’ll emphasize the need for comprehensive sex education that includes consent, healthy relationships, and informed decision-making.”
• “My aim is to persuade you that sustainable farming practices are vital for preserving ecosystems, ensuring food security, and combating climate change.”
• “In this speech, I’ll discuss the importance of civic engagement in democracy and provide strategies for individuals to actively participate in their communities.”
• “I will argue that investing in early childhood education benefits not only individual children but also contributes to a stronger and more prosperous society.”
• “Through this speech, I’ll examine the impact of social media on body image dissatisfaction and suggest strategies to promote body positivity and self-acceptance.”
• “Today, I’ll present the case for stricter regulations on e-cigarette marketing and sales to combat youth vaping and protect public health.”
• “My aim is to persuade you that connecting with nature and spending time outdoors is essential for mental and physical well-being in our technology-driven world.”
• “In this speech, I’ll discuss the implications of automation on employment and suggest strategies for reskilling and adapting to the changing job landscape.”
• “I will argue that embracing failure as a valuable learning experience fosters resilience, innovation, and personal growth, ultimately leading to success.”
• “Through this speech, I’ll emphasize the significance of media literacy in discerning credible information from fake news and making informed decisions.”
• “Today, I’ll explore the benefits of implementing universal healthcare, focusing on improved access to medical services and better public health outcomes.”
• “My aim is to persuade you that adopting sustainable travel practices can minimize the environmental impact of tourism and promote cultural exchange.”
• “I will argue that instilling a growth mindset in students enhances their motivation, learning abilities, and readiness to tackle challenges.”
• “Through this speech, I’ll discuss the implications of artificial intelligence on the job market and propose strategies for adapting to the changing landscape.”
• “Today, I’ll emphasize the importance of digital privacy awareness and provide practical tips to safeguard personal information in the online world.”
• “My aim is to persuade you that investing in renewable energy sources is essential for both environmental sustainability and economic growth.”
• “In this speech, I’ll discuss the transformative power of art therapy in promoting mental well-being and share real-life success stories.”
• “I will argue that promoting gender equality not only empowers women but also contributes to economic growth and social progress.”
• “Through this speech, I’ll explore the impact of technology on interpersonal relationships and offer strategies to maintain meaningful connections.”
• “Today, I’ll present the case for sustainable fashion choices, emphasizing their positive effects on the environment and ethical manufacturing practices.”
• “My aim is to persuade you that investing in early childhood education is an investment in the future, leading to a more educated and equitable society.”
• “In this speech, I’ll discuss the significance of community service in building strong communities and share personal stories of volunteering experiences.”
• “I will argue that fostering emotional intelligence in children lays the foundation for a harmonious and empathetic society.”
• “Through this speech, I’ll emphasize the importance of teaching critical thinking skills in education and how they empower individuals to navigate a complex world.”
• “Today, I’ll explore the benefits of embracing a growth mindset in personal and professional development, leading to continuous learning and improvement.”
• “My aim is to persuade you that conscious consumerism can drive positive change in industries by supporting ethical practices and environmentally friendly products.”
• “In this speech, I’ll present the case for renewable energy as a solution to energy security, reduced carbon emissions, and a cleaner environment.”
• “I will argue that investing in mental health support systems is essential for the well-being of individuals and society as a whole.”
• “Through this speech, I’ll discuss the role of music therapy in enhancing mental health and promoting emotional expression and healing.”
• “Today, I’ll emphasize the importance of embracing cultural diversity to foster global understanding, harmony, and peaceful coexistence.”
• “My aim is to persuade you that incorporating mindfulness practices into daily routines can lead to reduced stress and increased overall well-being.”
• “In this speech, I’ll discuss the implications of genetic engineering and gene editing technologies on ethical considerations and future generations.”
• “I will argue that investing in renewable energy infrastructure not only mitigates climate change but also generates job opportunities and economic growth.”
• “Through this speech, I’ll explore the impact of social media on political polarization and offer strategies for promoting constructive online discourse.”
• “Today, I’ll present the case for embracing experiential learning in education, focusing on hands-on experiences that enhance comprehension and retention.”
• “My aim is to persuade you that practicing gratitude can lead to improved mental health, increased happiness, and a more positive outlook on life.”
• “In this speech, I’ll discuss the importance of teaching financial literacy in schools to equip students with essential money management skills.”
• “I will argue that promoting sustainable agriculture practices is essential to ensure food security, protect ecosystems, and combat climate change.”
• “Through this speech, I’ll emphasize the need for greater awareness of mental health issues in society and the importance of reducing stigma.”
• “Today, I’ll explore the benefits of incorporating arts and creativity into STEM education to foster innovation, critical thinking, and problem-solving.”
• “My aim is to persuade you that practicing mindfulness and meditation can lead to improved focus, reduced anxiety, and enhanced overall well-being.”

Speech Thesis Statement for Introduction

Introductions set the tone for impactful speeches. These thesis statements encapsulate the essence of opening remarks, laying the foundation for engaging discourse.

• “Welcome to an exploration of the power of storytelling and its ability to bridge cultures and foster understanding across diverse backgrounds.”
• “In this introductory speech, we delve into the realm of artificial intelligence, examining its potential to reshape industries and redefine human capabilities.”
• “Join us as we navigate the fascinating world of space exploration and the role of technological advancements in uncovering the mysteries of the universe.”
• “Through this speech, we embark on a journey through history, highlighting pivotal moments that have shaped civilizations and continue to inspire change.”
• “Today, we embark on a discussion about the significance of empathy in our interactions, exploring how it can enrich our connections and drive positive change.”
• “In this opening address, we dive into the realm of sustainable living, exploring practical steps to reduce our environmental footprint and promote eco-consciousness.”
• “Join us as we explore the evolution of communication, from ancient symbols to modern technology, and its impact on how we connect and convey ideas.”
• “Welcome to an exploration of the intricate relationship between art and emotion, uncovering how artistic expression transcends language barriers and unites humanity.”
• “In this opening statement, we examine the changing landscape of work and career, discussing strategies to navigate career transitions and embrace lifelong learning.”
• “Today, we delve into the concept of resilience and its role in facing adversity, offering insights into how resilience can empower us to overcome challenges.”

Speech Thesis Statement for Graduation

Graduation speeches mark significant milestones. These thesis statements encapsulate the achievements, aspirations, and challenges faced by graduates as they move forward.

• “As we stand on the threshold of a new chapter, let’s reflect on our journey, celebrate our achievements, and embrace the uncertainties that lie ahead.”
• “In this graduation address, we celebrate not only our academic accomplishments but also the personal growth, resilience, and friendships that have enriched our years here.”
• “As we step into the world beyond academia, let’s remember that learning is a lifelong journey, and the skills we’ve honed will propel us toward success.”
• “Today, we bid farewell to the familiar and embrace the unknown, armed with the knowledge that every challenge we face is an opportunity for growth.”
• “In this commencement speech, we acknowledge the collective accomplishments of our class and embrace the responsibility to contribute positively to the world.”
• “As we graduate, let’s carry with us the values instilled by our education, applying them not only in our careers but also in shaping a more just and compassionate society.”
• “Join me in celebrating the diversity of talents and perspectives that define our graduating class, and let’s channel our unique strengths to make a meaningful impact.”
• “Today, we honor the culmination of our academic pursuits and embrace the journey of continuous learning that will shape our personal and professional paths.”
• “In this graduation address, we acknowledge the support of our families, educators, and peers, recognizing that our successes are a testament to shared effort.”
• “As we don our caps and gowns, let’s remember that our education equips us not only with knowledge but also with the power to effect positive change in the world.”

Speech Thesis Statement For Acceptance

Acceptance speeches express gratitude and acknowledge achievements. These thesis statements capture the essence of acknowledgment, appreciation, and commitment.

• “I am humbled and honored by this recognition, and I pledge to use this platform to amplify the voices of the marginalized and work toward equity.”
• “As I accept this award, I express my gratitude to those who believed in my potential, and I commit to using my skills to contribute meaningfully to our community.”
• “Receiving this honor is a testament to the collaborative efforts that make achievements possible. I am dedicated to sharing this success with those who supported me.”
• “Accepting this award, I am reminded of the responsibility that accompanies it. I vow to continue striving for excellence and inspiring those around me.”
• “As I receive this recognition, I extend my deepest appreciation to my mentors, colleagues, and family, and I promise to pay it forward by mentoring the next generation.”
• “Accepting this accolade, I recognize that success is a team effort. I commit to fostering a culture of collaboration and innovation in all my endeavors.”
• “Receiving this honor, I am reminded of the privilege I have to effect change. I dedicate myself to leveraging this platform for the betterment of society.”
• “Accepting this award, I am grateful for the opportunities that have shaped my journey. I am committed to using my influence to uplift others and drive positive change.”
• “As I stand here, I am deeply moved by this recognition. I pledge to use this honor as a catalyst for making a meaningful impact on the lives of those I encounter.”
• “Accepting this distinction, I embrace the responsibility it brings. I promise to uphold the values that guided me to this moment and channel my efforts toward progress.”

Speech Thesis Statement in Extemporaneous

Extemporaneous speeches require quick thinking and concise communication. These thesis statements capture the essence of on-the-spot analysis and delivery.

• “On the topic of technological disruption, we explore its effects on job markets, emphasizing the importance of upskilling for the workforce’s evolving demands.”
• “In this impromptu speech, we dissect the complexities of global climate agreements, assessing their impact on environmental sustainability and international cooperation.”
• “Addressing the issue of cyberbullying, we examine its psychological consequences, potential legal remedies, and strategies to create safer online spaces.”
• “Discussing the merits of universal basic income, we weigh its potential to alleviate poverty, stimulate economic growth, and reshape the social safety net.”
• “As we delve into the debate on genetically modified organisms, we consider the benefits of increased crop yields, while also evaluating environmental and health concerns.”
• “On the topic of urbanization, we analyze its benefits in fostering economic growth and cultural exchange, while addressing challenges of infrastructure and inequality.”
• “Delving into the controversy surrounding artificial intelligence, we explore its transformative potential in various sectors, touching on ethical considerations and fears of job displacement.”
• “In this impromptu speech, we examine the impact of social media on political discourse, highlighting the role of echo chambers and the need for critical thinking.”
• “Addressing the issue of mental health stigma, we discuss the societal barriers that prevent seeking help, while advocating for open conversations and destigmatization.”
• “Discussing the concept of ethical consumerism, we weigh the impact of consumer choices on industries, environment, and labor rights, emphasizing the power of informed purchasing.”

Speech Thesis Statement in Argumentative Essay

Argumentative speeches present clear stances on contentious topics. These thesis statements assert positions while indicating the direction of the ensuing debate.

• “In this argumentative speech, we assert that mandatory voting fosters civic participation and strengthens democracy by ensuring diverse voices are heard.”
• “Advocating for stricter gun control, we contend that regulations on firearm access are vital for public safety, reducing gun violence, and preventing tragedies.”
• “Arguing for the benefits of school uniforms, we posit that uniforms promote a focused learning environment, reduce socioeconomic disparities, and enhance school spirit.”
• “In this persuasive speech, we assert that capital punishment should be abolished due to its potential for wrongful executions, lack of deterrence, and ethical concerns.”
• “Taking a stand against standardized testing, we argue that these assessments stifle creativity, promote rote learning, and fail to measure true intellectual potential.”
• “Defending the benefits of renewable energy, we assert that transitioning to sustainable sources will mitigate climate change, create jobs, and reduce dependence on fossil fuels.”
• “Addressing the merits of open borders, we contend that welcoming immigrants bolsters cultural diversity, contributes to economic growth, and upholds humanitarian values.”
• “In this persuasive speech, we argue against the use of animal testing, asserting that modern alternatives exist to ensure scientific progress without unnecessary suffering.”
• “Advocating for comprehensive sex education, we assert that teaching about contraception, consent, and healthy relationships equips students to make informed choices.”
• “Arguing for universal healthcare, we posit that accessible medical services are a basic human right, contributing to improved public health, reduced disparities, and economic stability.”

These examples offer a range of thesis statements for various types of speeches, catering to different contexts and styles of presentation. Tailor them to fit your specific needs and adjust the content as necessary to create impactful speeches.

Is There a Thesis Statement in a Speech?

Yes, a thesis statement is an essential component of a speech. Just like in written essays, a thesis statement in a speech serves as the central point or main idea that the speaker wants to convey to the audience. It provides focus, direction, and a preview of the content that will follow in the speech. A well-crafted thesis statement helps the audience understand the purpose of the speech and what they can expect to learn or gain from listening.

What is the Thesis Structure of a Speech?

The structure of a thesis statement in a speech is similar to that of a thesis statement in an essay, but it’s adapted for the spoken format. A speech thesis generally consists of:

• Topic: Clearly state the topic or subject of your speech. This provides the context for your thesis and gives the audience an idea of the subject matter.
• Main Idea or Argument: Present the main point you want to make or the central argument you’ll be discussing in your speech. This should be a concise and focused statement that encapsulates the essence of your message.
• Supporting Points: Optionally, you can include a brief overview of the main supporting points or arguments that you’ll elaborate on in the body of your speech. This gives the audience an outline of what to expect.

How Do You Write a Speech Thesis Statement? – Step by Step Guide

• Choose Your Topic: Select a topic that is relevant to your audience and aligns with the purpose of your speech.
• Identify Your Main Message: Determine the central message or argument you want to convey. What is the key takeaway you want your audience to remember?
• Craft a Concise Statement: Write a clear and concise sentence that captures the essence of your main message. Make sure it’s specific and avoids vague language.
• Consider Your Audience: Tailor your thesis statement to your audience’s level of understanding and interests. Use language that resonates with them.
• Review and Refine: Read your thesis statement aloud to ensure it sounds natural and engaging. Refine it as needed to make it compelling.

Tips for Writing a Speech Thesis Statement

• Be Specific: A strong thesis statement is specific and focused. Avoid vague or general statements.
• Avoid Jargon: Use language that your audience can easily understand, avoiding complex jargon or technical terms unless you explain them.
• One Main Idea: Stick to one main idea or argument. Multiple ideas can confuse your audience.
• Preview Supporting Points: If applicable, briefly preview the main supporting points you’ll cover in your speech.
• Reflect the Purpose: Your thesis should reflect the purpose of your speech—whether it’s to inform, persuade, entertain, or inspire.
• Keep It Concise: A thesis statement is not a paragraph. Keep it to a single sentence that encapsulates your message.
• Practice Pronunciation: If your thesis statement includes challenging words or terms, practice pronouncing them clearly.
• Test for Clarity: Ask someone to listen to your thesis statement and summarize what they understood from it. This can help you gauge its clarity.
• Revise as Necessary: Don’t be afraid to revise your thesis statement as you refine your speech. It’s important that it accurately represents your content.
• Capture Interest: Craft your thesis statement in a way that captures the audience’s interest and curiosity, encouraging them to listen attentively.

Remember, the thesis statement sets the tone for your entire speech. It should be well-crafted, engaging, and reflective of the main message you want to communicate to your audience.

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Some NFL fans see disparities in its responses to Harrison Butker and Colin Kaepernick

Rachel Treisman

Colin Kaepernick (L) and Harrison Butker (R). Noam Galai/Getty Images for The Gordon Parks Foundation and Jamie Squire/Getty Images hide caption

Harrison Butker’s controversial commencement speech — and the reaction to it — continue to dominate conversation off the field, with key figures in the NFL weighing in publicly for the first time this week.

The Kansas City Chiefs kicker stirred up a culture war skirmish with his remarks at Benedictine College earlier this month, in which he denounced abortion rights, Pride Month, COVID-19 lockdowns, “dangerous gender ideologies” and “the tyranny of diversity, equity and inclusion,” while also encouraging female graduates to embrace the “vocation” of homemaker, all in 20 minutes.

The speech, which has since racked up nearly 2 million views on YouTube , resonated with some football fans and conservative public figures, including Missouri Sen. Josh Hawley . Online sales of Butker's jersey spiked, becoming the Chiefs' best-seller .

The NFL responds after a player urges female college graduates to become homemakers

But the speech has drawn widespread criticism from many corners of the internet, including some current and former students of the Catholic liberal arts college, an order of affiliated nuns , Kansas City officials and fans of Taylor Swift, whom Butker quoted in the speech as “my teammate’s girlfriend .”

The NFL distanced itself from Butker’s comments in a brief statement last week, saying he made them “in his personal capacity” and “his views are not those of the NFL as an organization.”

“The NFL is steadfast in our commitment to inclusion, which only makes our league stronger,” it added.

NFL Commissioner Roger Goodell echoed that idea while speaking to reporters on Wednesday.

“We have over 3,000 players,” Goodell said, according to Yahoo Sports and the Associated Press . “We have executives around the league that have a diversity of opinions and thoughts just like America does. I think that’s something that we treasure, and that’s part of, I think, ultimately what makes us as a society better.”

But some social media users were quick to contrast Goodell’s comments with his reaction to another high-profile controversy involving a football player exercising his right to self-expression: that of former San Francisco 49ers quarterback Colin Kaepernick .

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Kaepernick, who is biracial, began sitting on the bench and subsequently kneeling during the playing of the national anthem in the 2016 preseason to protest what he called “the injustices that are happening in America.”

The actions prompted criticism from many — including then-candidate Donald Trump — who in August 2016 accused him of being anti-American. 

Goodell made a similar critique of Kaepernick’s protest.

“I think it's important if they see things they want to change in society, and clearly we have things that can get better in society, and we should get better,” Goodell said in his first public comments on the protest in September 2016. “But we have to choose respectful ways of doing that so that we can achieve the outcomes we ultimately want and do it with the values and ideals that make our country great."

Kaepernick continued to kneel during the anthem for the rest of the season, inspiring some other players to do the same.

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The following year, as the number of players kneeling — and the backlash to them — grew, Goodell told NFL teams in a memo that “everyone should stand” during the national anthem.

“The controversy over the Anthem is a barrier to having honest conversations and making real progress on the underlying issues,” he wrote. “We need to move past this controversy, and we want to do that together with our players."

Kaepernick opted out of his contract with the 49ers in the spring of 2017 but wasn’t signed by any NFL team afterward, which led his supporters to accuse league owners of freezing him out because of his political beliefs . Kaepernick alleged the same in a grievance filed against the NFL later that year, which he withdrew after settling in 2019.

He hasn’t played professionally since but has continued his career as a civil rights activist and author.

In June 2020, as protests against racial injustice and police brutality rocked the U.S., and after players called on the NFL to speak out, Goodell released a video statement condemning racism and acknowledging the league’s shortcomings in that area.

“We, the National Football League admit we were wrong for not listening to NFL players earlier and encourage all to speak out and peacefully protest,” he said, without naming Kaepernick.

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Goodell doubled down in a series of remarks that summer, including encouraging an NFL team to sign Kaepernick as a free agent and publicly apologizing.

“I wished we had listened earlier, Kaep, to what you were kneeling about and what you were trying to bring attention to,” he said.

On Wednesday, X (formerly Twitter) users and op-ed writers called Goodell’s comments hypocritical and wondered aloud what Kaepernick thinks of them. Some acknowledged that their situations differ, since Kaepernick protested in uniform during games while Butker made his speech off the field.

Kaepernick hasn’t commented publicly on Butker’s speech or Goodell’s response.

Last week, as controversy over Butker’s comments brewed, The View co-host Whoopi Goldberg said Butker and Kaepernick deserve equal respect for expressing their views.

“These are his beliefs and he's welcome to them,” she said of Butker. “I don't have to believe them, I don't have to accept them, the ladies that were sitting in that audience don't have to accept them.

"The same way we want respect when Colin Kaepernick takes a knee, we want to give respect to people whose ideas are different from ours because the man who says he wants to be president … he says the way to act is to take away people's right to say how they feel. We don't want to be that, we don't want to be those people."

Some Chiefs leaders have also spoken up for Butker

More members of the Chiefs acknowledged the controversy on Wednesday, coming to Butker’s defense.

Star quarterback Patrick Mahomes told reporters, “There are certain things that he said that I don’t necessarily agree with but I understand … he’s trying to do whatever he can to lead people in the right direction.”

He added that he’s known Butker for seven years and considers him a good person.

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“I judge him by the character that he shows every single day,” he said. “That’s someone who cares about the people around him, cares about his family and wants to make a good impact in society.”

Chiefs Head Coach Andy Reid also addressed the response to the speech, though stayed away from its contents. He said he hadn’t talked to Butker about it because “I didn’t think we needed to.”

“We're a microcosm of life,” he said of the team. “Everybody is from different areas, different religions, different races, and so, we all get along, we all respect each other's opinions and not necessarily do we go by those, but we respect everybody to have a voice. … My wish is that everybody could kind of follow that."

Correction May 25, 2024

A previous version of this story said that while he was president, Donald Trump called Colin Kaepernick anti-American. Trump’s comments came in August 2016, while he was a presidential candidate. The story has been updated to clarify the timeline of events.

• Harrison Butker
• colin kaepernick
• Roger Goodell