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Statement of Purpose vs Cover Letter: What’s the Difference?

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December 10, 2023

When embarking on the path to higher education or stepping into the job market, understanding the “statement of purpose vs cover letter” distinction is not just beneficial—it’s essential. This article aims to demystify these two critical documents, highlighting their unique purposes and guiding you on how to craft each one effectively. While both are pivotal in their respective arenas—be it applying for a graduate program or a new job position—they serve different goals and address different audiences. The statement of purpose is your ticket to showcasing academic prowess and research aspirations to admissions committees. In contrast, the cover letter is your opportunity to demonstrate to a potential employer how your past experiences and skills make you the ideal candidate for a specific job opening. Navigating these distinctions can be the difference between a successful application and a missed opportunity.

Understanding the Basics

What is a statement of purpose (sop).

An SOP is a formal document required for graduate school applications. It’s where you describe your academic journey. You highlight why you’re interested in a particular program. It’s your chance to showcase your passion for the subject. The SOP should reflect your research interests. It also shows how you can contribute to the program.

Role in Graduate Program Applications: The SOP is vital in grad school applications. It helps the admissions committee understand you better. They learn about your academic interests and goals. It’s more than just your grades and scores. The SOP paints a picture of you as a prospective student.

Emphasis on Academic Background and Research Interests: In the SOP, your academic history is crucial. You talk about key research projects you’ve been part of. Discuss how these experiences have shaped your career goals. The SOP should connect your past studies to your future plans.

What is a Cover Letter?

A cover letter is a professional letter used in job applications. It complements your resume. The cover letter gives a personal touch to your application. It’s where you connect your skills to the job requirements.

Usage in Job Applications: In job searches, a cover letter is often required. It’s your first direct communication with a potential employer. The cover letter can set you apart from other applicants. It’s a chance to show why you’re a good fit for the job.

Focus on Past Experiences and Relevance to the Specific Job Opening: In your cover letter, highlight your work experience. Link your skills to the job description. Show how your past roles have prepared you for this new position. It’s about making a clear connection between your abilities and the employer’s needs.

Key Differences between Statement of Purpose and Cover Letter

Purpose and Audience: Firstly, the Statement of Purpose (SOP) specifically targets admission committees. Students use it for graduate school applications. It’s a tool to showcase academic potential and research aspirations. On the other hand, a cover letter addresses potential employers or hiring managers. Its goal is to connect the applicant with a job opportunity.

Content and Structure: Furthermore, the SOP involves a detailed discussion. It delves into your academic and research projects, along with future plans. This document allows you to elaborate on your educational journey and aspirations. Conversely, the cover letter aligns your professional experience with the job’s requirements. It relates your past roles and skills to what the employer seeks.

Tone and Style: Additionally, the tone of an SOP is notably academic. It focuses on intellectual pursuits and academic achievements. This style suits the purpose of impressing an admissions committee. In contrast, a cover letter adopts a professional tone. It’s tailored to demonstrate how you’re a good fit for the company. The style is direct and geared towards convincing an employer of your suitability for the job.

Importance in Application Processes

Statement of Purpose (SOP): The Gatekeeper for Graduate School Applications Primarily, the SOP serves as a gatekeeper in the graduate school application process. It plays a crucial role in determining your admission. This document allows you to showcase your academic strengths and research interests. Importantly, it gives the admissions committee a glimpse into your potential as a graduate student. Essentially, the SOP can make or break your application. Therefore, crafting an impactful SOP is critical for aspiring graduate students.

Cover Letter: Essential for a Strong First Impression in Job Searches Similarly, in the realm of job searches, the cover letter holds immense importance. It acts as your first point of contact with a potential employer. The cover letter provides a unique opportunity to make a strong first impression. It enables you to highlight how your experiences align with the job requirements. Effectively, a well-crafted cover letter can set you apart from other candidates. As such, dedicating time to personalize and polish your cover letter is key to a successful job application.

How to Write an Effective Statement of Purpose

Discussing Career Goals, Motivation, and Relevant Experiences First and foremost, clearly articulate your career goals in your Statement of Purpose (SOP). Explain why you are passionate about the specific degree program. Additionally, connect these goals to your motivation for pursuing higher education. Moreover, don’t forget to include relevant experiences. These could be academic projects, internships, or relevant work experience. These details provide a solid foundation for your SOP.

Tips for Highlighting Particular Interests and Connections Furthermore, it’s beneficial to highlight your specific research interests. This approach shows the admissions committee that you have a clear direction. Also, if applicable, mention any connection with specific professors or schools. For instance, you might be interested in a particular professor’s research. Or, you might find a school’s program aligns perfectly with your interests. Importantly, such details make your SOP stand out. They demonstrate your commitment and thorough research about the program.

Personalizing Your SOP Lastly, personalize your SOP. It should reflect your unique journey and aspirations. Avoid generic statements. Instead, offer a compelling narrative about your academic pursuits. This personal touch can greatly enhance the impact of your SOP.

Crafting the Perfect Cover Letter

Matching Skills and Experiences with the Job Description Firstly, when crafting a cover letter, it’s crucial to align your skills and experiences with the job description. Carefully analyze the job posting. Identify the key skills and experiences the employer is seeking. Then, reflect these in your cover letter. For example, if the job emphasizes teamwork, include a relevant experience where you excelled in a team setting.

Addressing the Letter and Including Contact Information Moreover, the way you address your cover letter sets the tone. Use a professional greeting like “Dear Hiring Manager.” This approach is respectful and universally appropriate. Also, ensure your contact information is clearly visible. Typically, include this at the top of the letter. This makes it easy for potential employers to reach out to you.

Enhancing Your Cover Letter with Professional Help Additionally, for those seeking an extra edge, Simply Great Resumes offers an invaluable resource. Their all-in-one bundle includes four professional resume and matching cover letter templates. These templates provide a unified and polished look. Notably, they are ATS optimized. This means they are designed for maximum compatibility with Applicant Tracking Systems. Moreover, the templates offer user-friendly customization. This allows you to easily adapt them to showcase your unique skills and experiences. For a one-time purchase of $29.99, you gain immediate, lifetime access to all these templates. This is an excellent value for those looking to streamline their application process.

Common Mistakes to Avoid

Avoiding Overlaps in Content between SOP and Cover Letter Firstly, a common mistake is overlapping content between your Statement of Purpose (SOP) and cover letter. Although they may seem similar, it’s crucial to differentiate the two. The SOP should focus on your academic interests and research goals. In contrast, your cover letter should align your professional experiences with the job you’re applying for. Therefore, tailor each document to its specific purpose to avoid redundancy.

Steering Clear of Generic Statements Moreover, generic statements are a pitfall in both SOPs and cover letters. They lack personalization and fail to engage the reader. Instead, customize your content to the specific position or graduate program. For a cover letter, relate directly to the job description and company culture. For an SOP, discuss specific aspects of the graduate program that excite you. This approach shows you’ve done your research and are genuinely interested.

Emphasizing Unique Personal and Professional Qualities Furthermore, it’s important to highlight what makes you unique. In your SOP, share personal stories or experiences that led you to your academic interests. In your cover letter, mention specific professional achievements that make you stand out. This personal touch can make a significant difference in catching the reader’s attention.

Additional Considerations

Incorporating Volunteer Work, Extracurricular Activities, and Relevant Skills Firstly, when crafting your Statement of Purpose or cover letter, consider including volunteer work and extracurricular activities. These experiences often demonstrate skills that are valuable in both academic and professional settings. Additionally, they can showcase your character and personal values. Moreover, don’t forget to highlight other relevant skills that may not be directly related to your field of study or work but still add value to your profile.

The Importance of Tailoring Each Document Furthermore, tailoring each document to a specific company, school, or program is crucial. For the SOP, research the particular school or program. Then, mention aspects of it that align with your academic goals. Also, show how you can contribute to their academic community. Similarly, for the cover letter, study the company and the job description. Subsequently, align your experiences and skills with what the company seeks. Tailoring documents in this way not only demonstrates your interest but also shows that you have put thought and effort into your application.

Reflecting a Well-Rounded Personality Lastly, it’s important to present a well-rounded image of yourself. Both in the SOP and the cover letter, balancing professional achievements with personal qualities is key. This holistic approach can significantly enhance the appeal of your application, making you more memorable to the committee or potential employer.

Final Thoughts: Sealing Your Academic and Professional Journey

In conclusion, understanding the distinctions between a Statement of Purpose (SOP) and a cover letter is crucial for your success, whether in academia or the job market. The SOP, targeting admissions committees, emphasizes your academic journey and research aspirations. It’s your platform to showcase intellectual curiosity and suitability for a graduate program. Conversely, the cover letter, aimed at potential employers, highlights how your experiences and skills align with a specific job’s requirements. It’s your chance to demonstrate professional fit and interest in a particular role.

The key differences in purpose, audience, content, structure, tone, and style between these two documents cannot be overstated. A well-crafted SOP can open doors to academic opportunities, while an effective cover letter can pave the way to your dream job. Therefore, investing time and effort into personalizing these documents is essential. Tailoring them to specific programs or job descriptions, and ensuring they reflect your unique skills and experiences, will significantly enhance your applications.

Remember, these documents are more than just formalities; they are opportunities to make a meaningful impression. So, take the time to craft them thoughtfully, making sure they authentically represent your ambitions and abilities. With the right approach, your SOP and cover letter can become powerful tools for achieving your academic and professional goals.

Additional Resources

Here are links to resources for further reading on crafting excellent Statements of Purpose:

• Purdue OWL’s Guide on Drafting Your Statement of Purpose : A comprehensive guide from Purdue University offering detailed advice on writing Statements of Purpose for graduate school applications. Access it here: Purdue OWL – Statements of Purpose: Drafting Your Statement .
• Northeastern University’s Guide on Writing a Statement of Purpose : This article from Northeastern University breaks down the SOP writing process into manageable steps, providing insights on how to impress admissions committees. You can find it here: Northeastern University – How to Write a Statement of Purpose for Graduate School .
• Scribbr’s Example and Guide for Statement of Purpose : Scribbr offers a detailed example of a successful Statement of Purpose for a Classical Archaeology program, highlighting key aspects to include in your SOP. Explore it here: Scribbr – How to Write a Statement of Purpose .

Cover Letter vs Personal Statement [With Examples]

When it comes to applying for a job or a graduate program, you may come across two common requirements: a cover letter and a personal statement. While they may seem similar, there are key differences between the two that every applicant should be aware of. In this article, we'll explore what a personal statement and a cover letter are, when they are used, their similarities and differences, and provide examples of each.

What is a Personal Statement?

A personal statement is a brief essay that highlights your skills, experiences, and goals. It is usually required for graduate school applications, but it can also be requested by employers. The purpose of a personal statement is to demonstrate your fit for a program or a position by showcasing your unique qualifications and motivations.

A personal statement should be well-crafted and tailored to the specific program or position you are applying for. It should showcase your strengths and demonstrate your passion for your field. Your personal statement should also highlight any relevant experiences, such as research projects or internships, that have prepared you for the program or position you are applying for.

What is a Cover Letter?

A cover letter is a one-page document that accompanies your resume when applying for a job. It is a formal letter that introduces you to a potential employer and explains why you are interested in the job and how your skills and experiences make you a good fit for the position.

A cover letter should be personalized for each job application and should not simply restate your resume. It should highlight your skills and experiences that are most relevant to the job, and explain how you will add value to the organization. A well-crafted cover letter can help you stand out from other applicants and can increase your chances of getting an interview.

When is Each Used?

A personal statement is typically used for graduate school applications, while a cover letter is used for job applications. However, there may be some overlap in certain situations, such as when applying for a job in academia or research, where a personal statement may be requested instead of a cover letter.

Similarities

Both a personal statement and a cover letter are used to showcase your qualifications and explain why you are a good fit for a program or a position. They are both formal documents that require careful attention to detail and should be tailored to the specific program or position you are applying for.

Differences

The main difference between a personal statement and a cover letter is their purpose. A personal statement is meant to demonstrate your fit for a program and showcase your unique qualifications and motivations, while a cover letter is meant to introduce you to a potential employer and explain why you are interested in the job and how your skills and experiences make you a good fit for the position.

Another key difference is their length. A personal statement is typically longer than a cover letter and may be several pages, while a cover letter is usually one page or less.

Cover Letter Examples

Example 1: marketing coordinator cover letter.

Why this works: This cover letter is tailored to the specific job and company, highlighting the candidate's relevant experience and achievements. The tone is professional and enthusiastic, showing the candidate's passion for the industry and desire to contribute to the company's success.

Example 2: Sales Representative Cover Letter

Why this works: This cover letter focuses on the candidate's sales experience and achievements, emphasizing their ability to meet and exceed targets and build strong relationships with clients. The language is confident and persuasive, showing the candidate's ability to sell themselves and their skills.

Example 3: Human Resources Manager Cover Letter

Why this works: This cover letter highlights the candidate's extensive HR experience and achievements, showing their ability to lead and innovate in the field. The tone is professional and confident, demonstrating the candidate's ability to establish credibility and build relationships with stakeholders.

Example 4: Graphic Designer Cover Letter

Why this works: This cover letter showcases the candidate's design skills and experience, emphasizing their ability to create compelling visuals and drive user engagement. The tone is enthusiastic and passionate, conveying the candidate's love for design and eagerness to contribute to the company's creative vision.

Personal Statement Examples

Example 1: medical school personal statement.

Why this works: This personal statement is focused on the candidate's motivation and passion for medicine, demonstrating their commitment to the field and their desire to make a difference. The language is clear and concise, showing the candidate's ability to communicate their ideas effectively.

Example 2: Law School Personal Statement

Why this works: This personal statement is focused on the candidate's motivation and passion for law, demonstrating their commitment to social justice and their desire to use the law as a tool for positive change. The language is clear and persuasive, showing the candidate's ability to make a compelling argument.

Example 3: MBA Personal Statement

Why this works: This personal statement is focused on the candidate's professional experience and goals, demonstrating their commitment to business leadership and their desire to use the MBA program as a platform for growth and development. The language is clear and results-oriented, showing the candidate's ability to apply their skills and knowledge to real-world problems.

Example 4: Education Personal Statement

Why this works: This personal statement is focused on the candidate's experience and goals as an educator, showing their commitment to teaching, learning, and innovation. The language is clear and enthusiastic, demonstrating the candidate's ability to inspire and motivate both students and colleagues.

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How to Write a Cover Letter That Gets Noticed

8 Min Read | Feb 23, 2024

Job hunting isn’t for the faint of heart. You’re putting in extra hours after work, chipping away at application questions, polishing up your resumé, and hoping for the best. And to top it all off, you’ll sometimes have an extra item to check off your list: writing a cover letter.

Now, not all companies require a cover letter these days, so I wouldn’t worry about sending one unless the company you’re applying to asks for it. I’d rather you include the typical information found in a cover letter—like a summary of your experience and an explanation of why you want the job—in your resumé .

But if you’re filling out an application that does ask for a cover letter, write one! You want to show potential employers that you’re paying attention. So let’s go over the best method for writing a cover letter—the same one I teach on The Ken Coleman Show . We’ll also look at some sample cover letters to give you some extra direction and clarity.

What Is a Cover Letter?

A cover letter is a short letter written directly to the person who will read your job application and resumé. Traditionally, while your  resumé  is more of a high-level overview of your past experience, your cover letter tells your story and what you  want  to do. A cover letter is an opportunity to showcase your skills and motivate the hiring manager to consider you for the position.

How to Write a Cover Letter 

The goal of a cover letter is to convince the hiring manager that you deserve an interview . Here’s how you can put your cover letter together to make an impact.

1. Choose a template. 

There are plenty of easy-to-use, free cover letter templates that can help you figure out how to format your document. But it doesn’t need to be cookie-cutter—it should still show who you are and why you want to work at this specific company.

Think about it: When you’re writing a letter to a friend (or a text message, in this day and age), you make it personal and conversational. Each cover letter you write should be personalized for the company you’re applying to. Put yourself in their shoes. If you were hiring for this position, what would you be looking for?

No matter which cover letter template you choose, you should learn everything you can about the company and the position. Use that information to make your letter relevant and show you’ve done your homework. Keep it to around 300 words (that’s about one page), and remember, just like your resumé, don’t overdo the design. Leave the crazy fonts alone, folks. The goal is to look professional, not tacky!

2. Include your contact information in the header. 

Even if your contact information is already on your resumé, you should still put it in the header of your cover letter. Here are the important things to include:

• Phone number
• Email address
• Any helpful follow-up information: a link to your portfolio, website or LinkedIn account (if you don’t have any of those, that’s okay)

This header can go at the top of the page underneath your name or in the top right corner. If you want to get  really  formal, you could also include the name of the person you’re addressing, the name and address of the company you’re applying to, and the date of application. This info can go on the left side of the page below the header.

3. Start with the right greeting. 

Don’t start out with “Dear Sir or Madam” or “To whom it may concern.” You’re not Shakespeare! Think about how you’d say hello to someone if you were sending them a polite and professional email. Here are some options:

• Name of hiring manager : If at all possible, directly address the person who will be handling your application. See if you can figure out who it is through a mutual connection at the company, the website, or maybe even LinkedIn.
• Name of company you’re applying to : If you can’t find the name of a specific person, “Dear [Company Name] Team” is always a safe bet.
• Generic title or position : Another option is to just say “Dear Hiring Manager” or “Dear [Team You’re Applying For] Hiring Manager.”

4. Use an eye-catching headline. 

Treat your opening line like a hook. It needs to grab the reader’s attention and give them a reason to stick around. Make it count! For extra oomph, you can write this in large (and maybe even bold) letters to mimic a newspaper article headline.

You deserve to win at work. Our new book and assessment will show you how.

Think of the headline like a great social media post. When you’re mindlessly scrolling through Instagram or Facebook, what causes you to pause, squint your eyes, and take a closer look at what you see?

Once you’ve snagged their attention, it’s time to make your case about why you’re a good fit for the job.

5. Explain why you want the position. 

This is your chance to wow the recruiter with your knowledge and enthusiasm about the company and role. Show them you’ve done your homework by touching on the mission, vision and values of the business. Then, explain why you’d be thrilled to contribute to their work.

6. Talk about your skills and passions. 

This is the meat of the letter—but I want you to think lean. The HR team reading your application doesn’t have time for a novel. Write a couple of paragraphs, but make sure each one is only a few sentences.

Be humble—but confident—as you talk about your talents and skills. What makes you a good fit for this job? Include both hard skills (like coding or project management) and  soft skills  (like how you’re curious and always ready to learn something new).

Also, describe the passion  that drives the work you do. What makes you come alive? What activities cause you to lose track of time? Let the recruiter sense your excitement for work.

7. Wrap it up.

This is where it gets fun. When you’ve found a job that combines what you do best with what you love to do most, you’ll be producing results that matter. Talk about the core motivation that helps you wake up every morning. Tell the hiring manager how you’ll contribute your skills and passions to help move the company forward.

Then, wrap it up by thanking the hiring manager for their time and attention.

Let me be clear about something: It’s not your job to follow up. It’s  their  job to reach out to you. If you lay out your case like I’ve described, they’ll have plenty of motivation to reach out to you for an interview. You’ve done the best you can do—now relax and let the chips fall where they may.

Other Tips for Writing a Cover Letter

• Share your purpose statement . A well-crafted purpose statement that identifies your talents (the things you do best), passions (the work you love), and personal mission (the results you care about) is a great way to help the reader understand your goals and whether you’d be a good fit for the role. For some extra help on that front, check out my guide on how to find your purpose .
• Use words and phrases the company uses . Take a look at their website and social media to get an idea of their core values and culture. Using a phrase from the company itself can let them know you’re dialed in to their culture. Show them from the get-go that you’re speaking their language. Just don’t get too cheesy with this one.
• Avoid clich és. While you’re writing about what makes you a strong candidate for the job, make sure your  words are bold too . Don’t use cliché phrases like “I’m a team player” or “I think outside the box.” Instead, use specific examples to demonstrate those skills. Remember: Actions speak louder than words. Show, don’t tell.
• Proofread your letter! Grammar, spelling and accuracy  matter . Every detail in your cover letter should look, feel and sound excellent. Don’t let a few typos rob you of your shot at your dream job! So, before you hit send, double-check your spelling and grammar. You may even want to print the letter and read it out loud as a final checkup, or have a friend look it over for you.

Cover Letter Examples

Whether you’re brand new to the workforce, finding the right fit for you, or an old pro moving up the ladder, there’s a way to write a cover letter that’s best for you and your experience. Here are a few examples of cover letters for new college graduates, middle managers, folks making a career change, and senior executives that you can use as a guide.

New College Graduate Cover Letter

Mid-Career Cover Letter

Career Change Cover Letter

Senior Executive Cover Letter

You’ve Got This!

Remember this: The goal of a cover letter is not to sound like a professional writer—so there’s no need to put that kind of pressure on yourself. Instead, cover letters are all about showcasing your skills, expressing your enthusiasm for the position, and making a compelling case for why you're the perfect fit for the job. If you follow these tips, that’s exactly what you’ll do.

Writing a great cover letter is only half the battle when you’re filling out a job application—it’s usually even more crucial to pair your cover letter with a high-quality resumé. And since most recruiters only spend an average of 7.4 seconds reading each resumé, yours needs to stand out from the pack in a big way. 1

That’s why I created my free resumé guide . It’ll walk you through a five-step process for making your resumé a one-page guide that leads right to an interview. If you want to get noticed, you need to make your resumé noticeable , and this guide will help you do just that.

Frequently Asked Questions

How long should a cover letter be.

A good length to shoot for in your cover letter is around 300 words, or one page. Anything beyond that is too long.

What do I write in a cover letter?

When you write a cover letter, you should give a quick summary of your relevant experience and education while also explaining why you believe you’re a good fit for the job. It’s also a good idea to spell out why you want the job and how the company’s mission connects to your career goals.

What is a powerful opening sentence in a cover letter?  

You should open your cover letter with an eye-catching headline that grabs the reader’s attention and gives them a reason to stick around. Think of the headline like a great social media post—it should instantly hook the reader.

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About the author

Ken Coleman

Ken Coleman is the author of the national bestselling book From Paycheck to Purpose and the #1 national bestseller The Proximity Principle. He hosts The Ken Coleman Show, a caller-driven show that helps listeners find the work they’re wired to do. Ken also co-hosts The Ramsey Show, the second-largest talk radio show in America, and makes regular appearances on Fox News and Fox Business. Through his speaking, broadcasting and syndicated columns, Ken gives people expert advice, providing strategic steps to get clear on their unique purpose and grow professionally. Learn More.

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Statements of Purpose: Drafting Your Statement

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Write one essay for each program. Although they may sound similar, each program’s statement prompts asks for slightly different pieces of information about who you are. You may be fortunate to have two or three similar prompts for a few programs, but even then, remember that you must meld your own interests with the opportunities available at each particular program--so, no two statements should read exactly alike. In essence, be prepared to draft (and continuously revise) dedicated statements for each program application. Don’t send out a boilerplate essay.

Attempt to create one unifying theme in your narrative. Some applications ask you to include the answers to broad prompts in your statement. For instance, the only instructions you get may be: describe your goals and preparation to pursue graduate study in no more than 1500 words. Conversely, others may ask you to answer a series of very specific questions such as your reasons for applying to their program in particular, how your background fits into your professional goals, how your past achievements would aid you during your time in graduate school, and what you have learned from your prior professional experience. Regardless of the particular kind of writing situation, attempt to fit your narrative into one unifying theme. For example, if your essay focuses on how family has played an important role in your decision to go to graduate school, do not throw in an experience from your trip to a foreign country as another factor in your decision making process unless it is strongly tied with the overall theme of family. Also, be sure to stick to the word limits.

Strong statements of purpose answer four important questions that inform admissions committees of who you are professionally and personally.

Professionally, statements of purpose answer two questions for the committee.

First: what kind of work are you interested in doing in graduate school?

Be specific, don’t make the mistake of thinking that being vague in your focus will reach a wider audience. For instance, if you mainly want to study business ethics with two prominent faculty members who focus on that topic, write that in your statement. Do not worry that you are pigeonholing yourself by being specific and instead list several other areas that you could be interested in. There will not be enough time to go into all of these areas and it will make your statement sound aimless and disconnected.

Second: why is the program you are applying to a good fit for you?

This is where your online research on each program comes into play. Be specific about what makes the program that you are applying to your ideal choice. Avoid general statements such as “your program is one of the best in the country.” Focus more on the specific things that you think make it great—for you and your research in particular. If it has a good instructor to student ratio, how will that benefit you? If what separates the program from the rest is that it provides excellent field training before you graduate, how will you take advantage of this? Be specific. You may also talk about your goals after grad school. Where do you see yourself? Does the program have a good history in helping other students get there? You don’t have to be one hundred percent certain about your future plans; no one will pull your application essay before you graduate and express shock and disappointment if your interests happen to change. But generally, going to graduate school is a huge commitment. Admission committees want to know that you understand this and that you envision some type of gain for your dedication.

A word of caution: Avoid changing your statement just to get into a program if it is a bad fit for you. You’ll save yourself time and money down the line.

Be aware that while it is generally a good idea to be as honest about your intentions as possible, avoid being too candid about your reasons for applying to a certain school if they are less than scholarly. For instance, admission committees do not want to hear that you are applying to their program primarily because of the school’s proximity to significant others, family, friends; because it is located in a place with a great college town feeling; or, because it offers a variety of funding opportunities (however, you could probably mention this last one in passing if their funding is outstanding among other programs, signaling a dedication to its students’ goals).

Personally, statements of purpose also answer two questions for the committee.

First: What matters to you—and why?

The committee will receive a lot of data about you. The statement of purpose allows you to give that data meaning. It is important that you not just rephrase whatever is on your CV or resume because this won’t get at the meaning behind your experiences. A job or a class may have lasted only a few months, but it may have been the impetus for you to go to graduate school because of a unique experience that occurred there. The statement of purpose should give the committee a sense of who you are and how you have personally interpreted events in your life.

Second: How are you unique from the other candidates?

Above all, avoid playing it safe with bland language. It can be tempting to resist making yourself stand out in your statement because you don’t want to ruin your chances by “sounding weird.” Ironically, this type of information may be what makes you the most compelling candidate. Graduate program committees receive dozens—sometimes hundreds—of applications each year. Make your voice stand out among the rest by showing that you are not only professional but that there’s a person behind the important decisions you have made. What was the human element that motivated you to get you to where you are?

Many people wonder whether they should mention their minority status. Generally, you should mention your minority status only if it pertains to your studies. For instance, did working with a minority group (that you belong to) motivate you to go to graduate school? How so? Are you interested in undertaking minority issues once you have earned your degree—and, if so, in what capacity? For example, once you earn your Masters in Social Work, are you hoping to help Hispanic individuals who suffer from serious and persistent mental illness? Tie this with your background to give this goal some context.

Remember to switch over between other graduate application tasks such as asking for letters of recommendation, ordering your transcripts, filling out the questionnaire for each school, and so forth. This will break up the writing task and help to re-energize you.

Works Consulted

Getting In: A Step-By-Step Plan for Gaining Admission to Graduate School in Psychology . Washington, DC: American Psychological Association. 1997. Print.

Kaplan, Inc. Get into Graduate School: A Strategic Approach . New York: Simon & Schuster. 2003. Print.

Stelzer, Richard J. How to Write a Winning Personal Statement for Graduate and Professional School . 3rd. ed. Lawrenceville, NJ: Peterson’s Publishing, 2002. Print.

Stewart, Mark Allen. Peterson's How to Write the Perfect Personal Statement . Lawrenceville, NJ: Peterson’s Publishing, 2009. Print.

How to Write a Cover Letter [Full Guide & Examples for 2024]

After weeks of heavy job searching, you’re almost there!

You’ve perfected your resume.

You’ve short-listed the coolest jobs you want to apply for.

You’ve even had a friend train you for every single interview question out there.

But then, before you can send in your application and call it a day, you remember that you need to write a cover letter too.

So now, you’re stuck staring at a blank page, wondering where to start...

Don’t panic! We’ve got you covered. Writing a cover letter is a lot simpler than you might think. 

In this guide, we’re going to teach you how to write a cover letter that gets you the job you deserve.

We're going to cover:

What Is a Cover Letter?

• How to Write the Perfect Cover Letter, Step by Step
• 15+ Job-Winning Cover Letter Examples

Let’s get started.

A cover letter is a document that you submit as part of your job application, alongside your resume or CV.

The purpose of a cover letter is to introduce you and briefly summarize your professional background. On average, it should be around 250 to 400 words long .

A good cover letter is supposed to impress the hiring manager and convince them you’re worth interviewing as a candidate.

So, how can your cover letter achieve this?

First of all, it should complement your resume, not copy it. Your cover letter is your chance to elaborate on important achievements, skills, or anything else that your resume doesn’t give you the space to cover. 

For example, if you have an employment gap on your resume, the cover letter is a great place to explain why it happened and how it helped you grow as a person. 

If this is your first time writing a cover letter, writing about yourself might seem complicated. But don’t worry—you don’t need to be super creative or even a good writer .

All you have to do is follow this tried and tested cover letter structure:

• Header. Add all the necessary contact information at the top of your cover letter.
• Formal greeting. Choose an appropriate way to greet your target audience.
• Introduction. Introduce yourself in the opening paragraph and explain your interest in the role.
• Body. Elaborate on why you’re the best candidate for the job and a good match for the company. Focus on “selling” your skills, achievements, and relevant professional experiences.
• Conclusion. Summarize your key points and wrap it up professionally.

Now, let’s take a look at an example of a cover letter that follows our structure perfectly:

New to cover letter writing? Give our cover letter video a watch before diving into the article!

When Should You Write a Cover Letter?

You should always include a cover letter in your job application, even if the hiring manager never reads it. Submitting a cover letter is as important as submitting a resume if you want to look like a serious candidate.

If the employer requests a cover letter as part of the screening process, not sending one is a huge red flag and will probably get your application tossed into the “no” pile immediately.

On the other hand, if the job advertisement doesn’t require a cover letter from the candidates, adding one shows you went the extra mile.

Putting in the effort to write a cover letter can set you apart from other candidates with similar professional experience and skills, and it could even sway the hiring manager to call you for an interview if you do it right.

Need to write a letter to help get you into a good school or volunteer program? Check out our guide to learn how to write a motivation letter !

How to Write the Perfect Cover Letter

Now that you know what a cover letter is, it’s time to learn how to write one!

We’ll go through the process in detail, step by step.

#1. Choose the Right Cover Letter Template

A good cover letter is all about leaving the right first impression.

So, what’s a better way to leave a good impression than a well-formatted, stylish template?

Just choose one of our hand-picked cover letter templates , and you’ll be all set in no time!

As a bonus, our intuitive AI will even give you suggestions on how to improve your cover letter as you write it. You’ll have the perfect cover letter done in minutes!

#2. Put Contact Information in the Header

As with a resume, it’s important to 

start your cover letter

 with your contact details at the top. These should be in your cover letter’s header, separated neatly from the bulk of your text.

Here, you want to include all the essential contact information , including:

• Full Name. Your first and last name should stand out at the top.
• Job Title. Match the professional title underneath your name to the exact job title of the position you’re applying for. Hiring managers often hire for several roles at once, so giving them this cue about what role you’re after helps things go smoother.
• Email Address. Always use a professional and easy-to-spell email address. Ideally, it should combine your first and last names.
• Phone Number. Add a number where the hiring manager can easily reach you.
• Location. Add your city and state/country, no need for more details.
• Relevant Links (optional). You can add links to websites or social media profiles that are relevant to your field. Examples include a LinkedIn profile , Github, or an online portfolio.

Then it’s time to add the recipient’s contact details, such as:

• Hiring Manager's Name. If you can find the name of the hiring manager, add it.
• Hiring Manager's Title. While there’s no harm in writing “hiring manager,” if they’re the head of the department, we recommend you use that title accordingly.
• Company Name. Make sure to write the name of the company you're applying to.
• Location. The city and state/country are usually enough information here, too.
• Date of Writing (Optional). You can include the date you wrote your cover letter for an extra professional touch.

#3. Address the Hiring Manager

Once you’ve properly listed all the contact information, it’s time to start writing the content of the cover letter.

The first thing you need to do here is to address your cover letter directly to the hiring manager.

In fact, you want to address the hiring manager personally .

Forget the old “Dear Sir or Madam” or the impersonal “To Whom It May Concern.” You want to give your future boss a good impression and show them that you did your research before sending in your application.

No one wants to hire a job seeker who just spams 20+ companies and hopes something sticks with their generic approach

So, how do you find out who’s the hiring manager?

First, check the job ad. The hiring manager’s name might be listed somewhere in it.

If that doesn’t work, check the company’s LinkedIn page. You just need to look up the head of the relevant department you’re applying to, and you’re all set.

For example, if you’re applying for the position of Communication Specialist at Novorésumé. The hiring manager is probably the Head of Communications or the Chief Communications Officer.

Here’s what you should look for on LinkedIn:

And there you go! You have your hiring manager.

But let’s say you’re applying for a position as a server . In that case, you’d be looking for the “restaurant manager” or “food and beverage manager.”

If the results don’t come up with anything, try checking out the “Team” page on the company website; there’s a good chance you’ll at least find the right person there.

Make sure to address them as Mr. or Ms., followed by their last name. If you’re not sure about their gender or marital status, you can just stick to their full name, like so:

• Dear Mr. Kurtuy,
• Dear Andrei Kurtuy,

But what if you still can’t find the hiring manager’s name, no matter where you look?

No worries. You can direct your cover letter to the company, department, or team as a whole, or just skip the hiring manager’s name.

• Dear [Department] Hiring Manager
• Dear Hiring Manager
• Dear [Department] Team
• Dear [Company Name]

Are you applying for a research position? Learn how to write an academic personal statement .

#4. Write an Eye-Catching Introduction

First impressions matter, especially when it comes to your job search.

Hiring managers get hundreds, sometimes even thousands, of applications. Chances are, they’re not going to be reading every single cover letter end-to-end.

So, it’s essential to catch their attention from the very first paragraph.

The biggest problem with most opening paragraphs is that they’re usually extremely generic. Here’s an example:

• My name is Jonathan, and I’d like to work as a Sales Manager at XYZ Inc. I’ve worked as a Sales Manager at MadeUpCompany Inc. for 5+ years, so I believe that I’d be a good fit for the position.

See the issue here? This opening paragraph doesn’t say anything except the fact that you’ve worked the job before.

And do you know who else has similar work experience? All the other applicants you’re competing with.

Instead, you want to start with some of your top achievements to grab the reader’s attention. And to get the point across, the achievements should be as relevant as possible to the position.

Your opening paragraph should also show the hiring manager a bit about why you want this specific job. For example, mention how the job relates to your plans for the future or how it can help you grow professionally. This will show the hiring manager that you’re not just applying left and right—you’re actually enthusiastic about getting this particular role.

Now, let’s make our previous example shine:

Dear Mr. Smith,

My name’s Michael, and I’d like to help XYZ Inc. hit and exceed its sales goals as a Sales Manager. I’ve worked as a Sales Representative with Company X, another fin-tech company , for 3+ years, where I generated an average of $30,000+ in sales per month and beat the KPIs by around 40%. I believe that my previous industry experience, passion for finance , and excellence in sales make me the right candidate for the job.

The second candidate starts with what they can do for the company in the future and immediately lists an impressive and relevant achievement. Since they’re experienced in the same industry and interested in finance, the hiring manager can see they’re not just a random applicant.

From this introduction, it’s safe to say that the hiring manager would read the rest of this candidate’s cover letter.

#5. Use the Cover Letter Body for Details

The next part of your cover letter is where you can go into detail about what sets you apart as a qualified candidate for the job.

The main thing you need to remember here is that you shouldn’t make it all about yourself . Your cover letter is supposed to show the hiring manager how you relate to the job and the company you’re applying to.

No matter how cool you make yourself sound in your cover letter, if you don’t tailor it to match what the hiring manager is looking for, you’re not getting an interview.

To get this right, use the job ad as a reference when writing your cover letter. Make sure to highlight skills and achievements that match the job requirements, and you’re good to go.

Since this part of your cover letter is by far the longest, you should split it into at least two paragraphs.

Here’s what each paragraph should cover:

Explain Why You’re the Perfect Candidate for the Role

Before you can show the hiring manager that you’re exactly what they’ve been looking for, you need to know what it is they’re looking for.

Start by doing a bit of research. Learn what the most important skills and responsibilities of the role are according to the job ad, and focus on any relevant experience you have that matches them.

For example, if you’re applying for the position of a Facebook Advertiser. The top requirements on the job ad are:

• Experience managing a Facebook ad budget of $10,000+ / month
• Some skills in advertising on other platforms (Google Search + Twitter)
• Excellent copywriting skills

So, in the body of your cover letter, you need to show how you meet these requirements. Here’s an example of what that can look like:

In my previous role as a Facebook Marketing Expert at XYZ Inc. I handled customer acquisition through ads, managing a monthly Facebook ad budget of $40,000+ . As the sole digital marketer at the company, I managed the ad creation and management process end-to-end. I created the ad copy and images, picked the targeting, ran optimization trials, and so on.

Other than Facebook advertising, I’ve also delved into other online PPC channels, including:

• Google Search

Our example addresses all the necessary requirements and shows off the candidate’s relevant skills.

Are you a student applying for your first internship? Learn how to write an internship cover letter with our dedicated guide.

Explain Why You’re a Good Fit for the Company

As skilled and experienced as you may be, that’s not all the hiring manager is looking for.

They also want someone who’s a good fit for their company and who actually wants to work there.

Employees who don’t fit in with the company culture are likely to quit sooner or later. This ends up costing the company a ton of money, up to 50% of the employee’s annual salary , so hiring managers vet candidates very carefully to avoid this scenario.

So, you have to convince the hiring manager that you’re passionate about working with them.

Start by doing some research about the company. You want to know things like:

• What’s the company’s business model?
• What’s the company’s product or service? Have you used it?
• What’s the company’s culture like?

Chances are, you’ll find all the information you need either on the company website or on job-search websites like Jobscan or Glassdoor.

Then, pick your favorite thing about the company and talk about it in your cover letter.

But don’t just describe the company in its own words just to flatter them. Be super specific—the hiring manager can see through any fluff.

For example, if you’re passionate about their product and you like the company’s culture of innovation and independent work model, you can write something like:

I’ve personally used the XYZ Smartphone, and I believe that it’s the most innovative tech I’ve used in years. The features, such as Made-Up-Feature #1 and Made-Up-Feature #2, were real game changers for the device.

I really admire how Company XYZ strives for excellence in all its product lines, creating market-leading tech. As someone who thrives in a self-driven environment, I truly believe that I’ll be a great match for your Product Design team.

So, make sure to do your fair share of research and come up with good reasons why you're applying to that specific company.

Is the company you want to work for not hiring at the moment? Check out our guide to writing a letter of interest .

#6. Wrap It Up and Sign It

Finally, it’s time to conclude your cover letter.

In the final paragraph, you want to:

• Wrap up any points you couldn't make in the previous paragraphs. Do you have anything left to say? If there’s any other information that could help the hiring manager make their decision, mention it here. If not, just recap your key selling points so far, such as key skills and expertise.
• Express gratitude. Politely thanking the hiring manager for their time is always a good idea.
• Finish the cover letter with a call to action. The very last sentence in your cover letter should be a call to action. This means you should ask the hiring manager to do something, like call you and discuss your application or arrange an interview.
• Remember to sign your cover letter. Just add a formal closing line and sign your name at the bottom.

Here’s an example of how to end your cover letter :

I hope to help Company X make the most of their Facebook marketing initiatives. I'd love to further discuss how my previous success at XYZ Inc. can help you achieve your Facebook marketing goals. Please don’t hesitate to reach out to me at the provided email address or phone number so that we may arrange an interview.

Thank you for your consideration,

Alice Richards

Feel free to use one of these other popular closing lines for your cover letter:

• Best Regards,
• Kind Regards,

Cover Letter Writing Checklist

Once you’re done with your cover letter, it’s time to check if it meets all industry requirements. 

Give our handy cover letter writing checklist a look to make sure:

Does your cover letter heading include all essential information?

• Professional Email
• Phone Number
• Relevant Links

Do you address the right person? 

• The hiring manager in the company
• Your future direct supervisor
• The company/department in general

Does your introductory paragraph grab the reader's attention?

• Did you mention some of your top achievements?
• Did you use numbers and facts to back up your experience?
• Did you convey enthusiasm for the specific role?

Do you show that you’re the right candidate for the job?

• Did you identify the core requirements for the role?
• Did you show how your experiences helped you fit the requirements perfectly?

Do you convince the hiring manager that you’re passionate about the company you’re applying to?

• Did you identify the top 3 things that you like about the company?
• Did you avoid generic reasons for explaining your interest in the company?

Did you conclude your cover letter properly?

• Did you recap your key selling points in the conclusion?
• Did you end your cover letter with a call to action?
• Did you use the right formal closing line and sign your name?

15 Cover Letter Tips

Now you’re all set to write your cover letter! 

Before you start typing, here are some cover letter tips to help take your cover letter to the next level:

• Customize Your Cover Letter for Each Job. Make sure your cover letter is tailored to the job you're applying for. This shows you're not just sending generic applications left and right, and it tells the hiring manager you’re the right person for the job.
• Showcase Your Skills. Talk about how your skills meet the company’s needs. And while your hard skills should be front and center, you shouldn’t underestimate your soft skills in your cover letter either.
• Avoid Fluff. Don’t make any generic statements you can’t back up. The hiring manager can tell when you’re just throwing words around, and it doesn’t make your cover letter look good.
• Use Specific Examples. Instead of saying you're great at something, give an actual example to back up your claim. Any data you can provide makes you sound more credible, so quantify your achievements. For example, give numbers such as percentages related to your performance and the timeframe it took to accomplish certain achievements.
• Research the Company. Always take time to learn about the company you're applying to. Make sure to mention something about them in your cover letter to show the hiring manager that you're interested.
• Follow the Application Instructions. If the job posting asks for something specific in your cover letter or requires a certain format, make sure you include it. Not following instructions can come off as unattentive or signal to the hiring manager that you’re not taking the job seriously.
• Use the Right Template and Format. Choose the right cover letter format and adapt your cover letter’s look to the industry you’re applying for. For example, if you’re aiming for a job in Law or Finance, you should go for a cleaner, more professional look. But if you’re applying for a field that values innovation, like IT or Design, you have more room for creativity.
• Express Your Enthusiasm. Let the hiring manager know why you're excited about the job. Your passion for the specific role or the field in general can be a big selling point, and show them that you’re genuinely interested, not just applying left and right.
• Address Any Gaps. If there are any employment gaps in your resume , your cover letter is a great place to mention why. Your resume doesn’t give you enough space to elaborate on an employment gap, so addressing it here can set hiring managers at ease—life happens, and employers understand.
• Avoid Quirky Emails. Your email address should be presentable. It’s hard for a hiring manager to take you seriously if your email address is “[email protected].” Just use a [email protected] format.
• Check Your Contact Information. Typos in your email address or phone number can mean a missed opportunity. Double-check these before sending your application.
• Mention if You Want to Relocate. If you’re looking for a job that lets you move somewhere else, specify this in your cover letter.
• Keep It Brief. You want to keep your cover letter short and sweet. Hiring managers don’t have time to read a novel, so if you go over one page, they simply won’t read it at all.
• Use a Professional Tone. Even though a conversational tone isn’t a bad thing, remember that it's still a formal document. Show professionalism in your cover letter by keeping slang, jargon, and emojis out of it.
• Proofread Carefully. Typos and grammar mistakes are a huge deal-breaker. Use a tool like Grammarly or QuillBot to double-check your spelling and grammar, or even get a friend to check it for you.

15+ Cover Letter Examples

Need some inspiration? Check out some perfect cover letter examples for different experience levels and various professions.

5+ Cover Letter Examples by Experience

#1. college student cover letter example.

Check out our full guide to writing a college student cover letter here.

#2. Middle Management Cover Letter Example

Check out our full guide to writing a project manager cover letter here.

#3. Team Leader Cover Letter Example

Check out our full guide to writing a team leader cover letter here.

#4. Career Change Cover Letter Example

Check out our full guide to a career change resume and cover letter here.

#5. Management Cover Letter Example

Check out our full guide to writing a management cover letter here.

#6. Senior Executive Cover Letter Example

Check out our full guide to writing an executive resume here.

9+ Cover Letter Examples by Profession

#1. it cover letter example.

Check out our full guide to writing an IT cover letter here.

#2. Consultant Cover Letter Example

Check out our full guide to writing a consultant cover letter here.

#3. Human Resources Cover Letter

Check out our full guide to writing a human resources cover letter here.

#4. Business Cover Letter Example

Check out our full guide to writing a business cover letter here.

#5. Sales Cover Letter Example

Check out our full guide to writing a sales cover letter here.

#6. Social Worker Cover Letter

Check out our full guide to writing a social worker cover letter here.

#7. Lawyer Cover Letter

Check out our full guide to writing a lawyer cover letter here.

#8. Administrative Assistant Cover Letter

Check out our full guide to writing an administrative assistant cover letter here.

#9. Engineering Cover Letter Example

Check out our full guide to writing an engineer cover letter here.

#10. Receptionist Cover Letter Example

Check out our full guide to writing a receptionist cover letter here.

Need more inspiration? Check out these cover letter examples to learn what makes them stand out.

Plug & Play Cover Letter Template

Not sure how to start your cover letter? Don’t worry!

Just copy and paste our free cover letter template into the cover letter builder, and swap out the blanks for your details.

[Your Full Name]

[Your Profession]

[Your Phone Number]

[Your Email Address]

[Your Location]

[Your LinkedIn Profile URL (optional)]

[Your Personal Website URL (optional)]

[Recipient's Name, e.g., Jane Doe],

[Recipient's Position, e.g., Hiring Manager]

[Company Name, e.g., ABC Corporation]

[Company Address]

[City, State/Country]

Dear [Recipient's Name],

As a seasoned [Your Profession] with [Number of Years of Experience] years of industry experience, I am eager to express my interest in the [Job Title] position at [Company Name]. With my experience in [Your Industry/Sector] and the successes I've achieved throughout my education and career, I believe I can bring unique value and creativity to your team.

In my current role as [Your Current Job Title], I've taken the lead on more than [Number of Projects/Assignments] projects, some valued up to $[Highest Project Value]. I pride myself on consistently exceeding client expectations and have successfully [Mention a Key Achievement] in just a [Amount of Time] through [Skill] and [Skill].

I've collaborated with various professionals, such as [List Roles], ensuring that all [projects/tasks] meet [relevant standards or objectives]. This hands-on experience, coupled with my dedication to understanding each [client's/customer's] vision, has equipped me to navigate and deliver on complex projects.

My key strengths include:

• Improving [Achievement] by [%] over [Amount of Time] which resulted in [Quantified Result].
• Optimizing [Work Process/Responsibility] which saved [Previous Employer] [Amount of Time/Budget/Other Metric] over [Weeks/Months/Years]
• Spearheading team of [Number of People] to [Task] and achieving [Quantified Result].

Alongside this letter, I've attached my resume. My educational background, a [Your Degree] with a concentration in [Your Specialization], complements the practical skills that I'm particularly eager to share with [Company Name].

I'm excited about the possibility of contributing to [Something Notable About the Company or Its Mission]. I'd be grateful for the chance to delve deeper into how my expertise aligns with your needs.

Thank you for considering my application, and I look forward to hearing from you soon.

The Heart of Your Job Search - Creating a Killer Resume

Your cover letter is only as good as your resume. If either one is weak, your entire application falls through.

After all, your cover letter is meant to complement your resume. Imagine going through all this effort to leave an amazing first impression in your cover letter, only for the hiring manager to never read it because your resume was mediocre.

But don’t worry; we’ve got you covered here, too.

Check out our dedicated guide on how to make a resume and learn everything you need to know to land your dream job!

Just pick one of our resume templates and start writing your own job-winning resume.

Key Takeaways

Now that we’ve walked you through all the steps of writing a cover letter, let’s summarize everything we’ve learned:

• A cover letter is a 250 - 400 word document that’s meant to convince the hiring manager that you’re the best candidate for the job.
• Your job application should always include a cover letter alongside your resume.
• To grab the hiring manager’s attention, write a strong opening paragraph. Mention who you are, why you’re applying, and a standout achievement to pique their interest.
• Your cover letter should focus on why you’re the perfect candidate for the job and why you’re passionate about working in this specific company.
• Use the body of your cover letter to provide details on your skills, achievements, and qualifications, as well as make sure to convey your enthusiasm throughout your whole cover letter.
• Recap your key selling points towards the end of your cover letter, and end it with a formal closing line and your full name signed underneath.

At Novorésumé, we’re committed to helping you get the job you deserve every step of the way! 

Follow our career blog for more valuable advice, or check out some of our top guides, such as:

• How to Make a Resume in 2024 | Beginner's Guide
• How to Write a CV (Curriculum Vitae) in 2024 [31+ Examples]
• 35+ Job Interview Questions and Answers [Full List]

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9 Examples: How to Write a Purpose Statement

By Status.net Editorial Team on September 30, 2023 — 15 minutes to read

• Key Elements of a Purpose Statement Part 1
• How to Write a Purpose Statement Step-by-Step Part 2
• Identifying Your Goals Part 3
• Defining Your Audience Part 4
• Outlining Your Methods Part 5
• Stating the Expected Outcomes Part 6
• Purpose Statement Example for a Research Paper Part 7
• Purpose Statement Example For Personal Goals Part 8
• Purpose Statement Example For Business Objectives Part 9
• Purpose Statement Example For an Essay Part 10
• Purpose Statement Example For a Proposal Part 11
• Purpose Statement Example For a Report Part 12
• Purpose Statement Example For a Project Part 13
• Purpose Statement Templates Part 14

A purpose statement is a vital component of any project, as it sets the tone for the entire piece of work. It tells the reader what the project is about, why it’s important, and what the writer hopes to achieve.

Part 1 Key Elements of a Purpose Statement

When writing a purpose statement, there are several key elements that you should keep in mind. These elements will help you to create a clear, concise, and effective statement that accurately reflects your goals and objectives.

1. The Problem or Opportunity

The first element of a purpose statement is the problem or opportunity that you are addressing. This should be a clear and specific description of the issue that you are trying to solve or the opportunity that you are pursuing.

2. The Target Audience

The second element is the target audience for your purpose statement. This should be a clear and specific description of the group of people who will benefit from your work.

3. The Solution

The third element is the solution that you are proposing. This should be a clear and specific description of the action that you will take to address the problem or pursue the opportunity.

4. The Benefits

The fourth element is the benefits that your solution will provide. This should be a clear and specific description of the positive outcomes that your work will achieve.

5. The Action Plan

The fifth element is the action plan that you will follow to implement your solution. This should be a clear and specific description of the steps that you will take to achieve your goals.

Part 2 How to Write a Purpose Statement Step-by-Step

Writing a purpose statement is an essential part of any research project. It helps to clarify the purpose of your study and provides direction for your research. Here are some steps to follow when writing a purpose statement:

• Start with a clear research question: The first step in writing a purpose statement is to have a clear research question. This question should be specific and focused on the topic you want to research.
• Identify the scope of your study: Once you have a clear research question, you need to identify the scope of your study. This involves determining what you will and will not include in your research.
• Define your research objectives: Your research objectives should be specific, measurable, achievable, relevant, and time-bound. They should also be aligned with your research question and the scope of your study.
• Determine your research design: Your research design will depend on the nature of your research question and the scope of your study. You may choose to use a qualitative, quantitative, or mixed-methods approach.
• Write your purpose statement: Your purpose statement should be a clear and concise statement that summarizes the purpose of your study. It should include your research question, the scope of your study, your research objectives, and your research design.

Research question: What are the effects of social media on teenage mental health?

Scope of study: This study will focus on teenagers aged 13-18 in the United States.

Research objectives: To determine the prevalence of social media use among teenagers, to identify the types of social media used by teenagers, to explore the relationship between social media use and mental health, and to provide recommendations for parents, educators, and mental health professionals.

Research design: This study will use a mixed-methods approach, including a survey and interviews with teenagers and mental health professionals.

Purpose statement: The purpose of this study is to examine the effects of social media on teenage mental health among teenagers aged 13-18 in the United States. The study will use a mixed-methods approach, including a survey and interviews with teenagers and mental health professionals. The research objectives are to determine the prevalence of social media use among teenagers, to identify the types of social media used by teenagers, to explore the relationship between social media use and mental health, and to provide recommendations for parents, educators, and mental health professionals.

Part 3 Section 1: Identifying Your Goals

Before you start writing your purpose statement, it’s important to identify your goals. To do this, ask yourself the following questions:

• What do I want to achieve?
• What problem do I want to solve?
• What impact do I want to make?

Once you have a clear idea of your goals, you can start crafting your purpose statement. Your purpose statement should be a clear and concise statement that outlines the purpose of your work.

For example, if you’re writing a purpose statement for a business, your statement might look something like this:

“Our purpose is to provide high-quality products and services that improve the lives of our customers and contribute to the growth and success of our company.”

If you’re writing a purpose statement for a non-profit organization, your statement might look something like this:

“Our purpose is to improve the lives of underserved communities by providing access to education, healthcare, and other essential services.”

Remember, your purpose statement should be specific, measurable, and achievable. It should also be aligned with your values and goals, and it should inspire and motivate you to take action.

Part 4 Section 2: Defining Your Audience

Once you have established the purpose of your statement, it’s important to consider who your audience is. The audience for your purpose statement will depend on the context in which it will be used. For example, if you’re writing a purpose statement for a research paper, your audience will likely be your professor or academic peers. If you’re writing a purpose statement for a business proposal, your audience may be potential investors or clients.

Defining your audience is important because it will help you tailor your purpose statement to the specific needs and interests of your readers. You want to make sure that your statement is clear, concise, and relevant to your audience.

To define your audience, consider the following questions:

• Who will be reading your purpose statement?
• What is their level of knowledge or expertise on the topic?
• What are their needs and interests?
• What do they hope to gain from reading your purpose statement?

Once you have a clear understanding of your audience, you can begin to craft your purpose statement with their needs and interests in mind. This will help ensure that your statement is effective in communicating your goals and objectives to your readers.

For example, if you’re writing a purpose statement for a research paper on the effects of climate change on agriculture, your audience may be fellow researchers in the field of environmental science. In this case, you would want to make sure that your purpose statement is written in a way that is clear and concise, using technical language that is familiar to your audience.

Or, if you’re writing a purpose statement for a business proposal to potential investors, your audience may be less familiar with the technical aspects of your project. In this case, you would want to make sure that your purpose statement is written in a way that is easy to understand, using clear and concise language that highlights the benefits of your proposal.

The key to defining your audience is to put yourself in their shoes and consider what they need and want from your purpose statement.

Part 5 Section 3: Outlining Your Methods

After you have identified the purpose of your statement, it is time to outline your methods. This section should describe how you plan to achieve your goal and the steps you will take to get there. Here are a few tips to help you outline your methods effectively:

• Start with a general overview: Begin by providing a brief overview of the methods you plan to use. This will give your readers a sense of what to expect in the following paragraphs.
• Break down your methods: Break your methods down into smaller, more manageable steps. This will make it easier for you to stay organized and for your readers to follow along.
• Use bullet points: Bullet points can help you organize your ideas and make your methods easier to read. Use them to list the steps you will take to achieve your goal.
• Be specific: Make sure you are specific about the methods you plan to use. This will help your readers understand exactly what you are doing and why.
• Provide examples: Use examples to illustrate your methods. This will make it easier for your readers to understand what you are trying to accomplish.

Part 6 Section 4: Stating the Expected Outcomes

After defining the problem and the purpose of your research, it’s time to state the expected outcomes. This is where you describe what you hope to achieve by conducting your research. The expected outcomes should be specific and measurable, so you can determine if you have achieved your goals.

It’s important to be realistic when stating your expected outcomes. Don’t make exaggerated or false claims, and don’t promise something that you can’t deliver. Your expected outcomes should be based on your research question and the purpose of your study.

Here are some examples of expected outcomes:

• To identify the factors that contribute to employee turnover in the company.
• To develop a new marketing strategy that will increase sales by 20% within the next year.
• To evaluate the effectiveness of a new training program for improving customer service.
• To determine the impact of social media on consumer behavior.

When stating your expected outcomes, make sure they align with your research question and purpose statement. This will help you stay focused on your goals and ensure that your research is relevant and meaningful.

In addition to stating your expected outcomes, you should also describe how you will measure them. This could involve collecting data through surveys, interviews, or experiments, or analyzing existing data from sources such as government reports or industry publications.

Part 7 Purpose Statement Example for a Research Paper

If you are writing a research paper, your purpose statement should clearly state the objective of your study. Here is an example of a purpose statement for a research paper:

The purpose of this study is to investigate the effects of social media on the mental health of teenagers in the United States.

This purpose statement clearly states the objective of the study and provides a specific focus for the research.

Part 8 Purpose Statement Example For Personal Goals

When writing a purpose statement for your personal goals, it’s important to clearly define what you want to achieve and why. Here’s a template that can help you get started:

“I want to [goal] so that [reason]. I will achieve this by [action].”

Example: “I want to lose 10 pounds so that I can feel more confident in my body. I will achieve this by going to the gym three times a week and cutting out sugary snacks.”

Remember to be specific and realistic when setting your goals and actions, and to regularly review and adjust your purpose statement as needed.

Part 9 Purpose Statement Example For Business Objectives

If you’re writing a purpose statement for a business objective, this template can help you get started:

[Objective] [Action verb] [Target audience] [Outcome or benefit]

Here’s an example using this template:

Increase online sales by creating a more user-friendly website for millennial shoppers.

This purpose statement is clear and concise. It identifies the objective (increase online sales), the action verb (creating), the target audience (millennial shoppers), and the outcome or benefit (a more user-friendly website).

Part 10 Purpose Statement Example For an Essay

“The purpose of this essay is to examine the causes and consequences of climate change, with a focus on the role of human activities, and to propose solutions that can mitigate its impact on the environment and future generations.”

This purpose statement clearly states the subject of the essay (climate change), what aspects will be explored (causes, consequences, human activities), and the intended outcome (proposing solutions). It provides a clear roadmap for the reader and sets the direction for the essay.

Part 11 Purpose Statement Example For a Proposal

“The purpose of this proposal is to secure funding and support for the establishment of a community garden in [Location], aimed at promoting sustainable urban agriculture, fostering community engagement, and improving local access to fresh, healthy produce.”

Why this purpose statement is effective:

• The subject of the proposal is clear: the establishment of a community garden.
• The specific goals of the project are outlined: promoting sustainable urban agriculture, fostering community engagement, and improving local access to fresh produce.
• The overall objective of the proposal is evident: securing funding and support.

Part 12 Purpose Statement Example For a Report

“The purpose of this report is to analyze current market trends in the electric vehicle (EV) industry, assess consumer preferences and buying behaviors, and provide strategic recommendations to guide [Company Name] in entering this growing market segment.”

• The subject of the report is provided: market trends in the electric vehicle industry.
• The specific goals of the report are analysis of market trends, assessment of consumer preferences, and strategic recommendations.
• The overall objective of the report is clear: providing guidance for the company’s entry into the EV market.

Part 13 Purpose Statement Example For a Project

“The purpose of this project is to design and implement a new employee wellness program that promotes physical and mental wellbeing in the workplace.”

This purpose statement clearly outlines the objective of the project, which is to create a new employee wellness program. The program is designed to promote physical and mental wellbeing in the workplace, which is a key concern for many employers. By implementing this program, the company aims to improve employee health, reduce absenteeism, and increase productivity. The purpose statement is concise and specific, providing a clear direction for the project team to follow. It highlights the importance of the project and its potential benefits for the company and its employees.

Part 14 Purpose Statement Templates

When writing a purpose statement, it can be helpful to use a template to ensure that you cover all the necessary components:

Template 1: To [action] [target audience] in order to [outcome]

This template is a straightforward way to outline your purpose statement. Simply fill in the blanks with the appropriate information:

• The purpose of […] is
• To [action]: What action do you want to take?
• [Target audience]: Who is your target audience?
• In order to [outcome]: What outcome do you hope to achieve?

For example:

• The purpose of our marketing campaign is to increase brand awareness among young adults in urban areas, in order to drive sales and revenue growth.
• The purpose of our employee training program is to improve customer service skills among our frontline staff, in order to enhance customer satisfaction and loyalty.
• The purpose of our new product launch is to expand our market share in the healthcare industry, by offering a unique solution to the needs of elderly patients with chronic conditions.

Template 2: This [project/product] is designed to [action] [target audience] by [method] in order to [outcome].

This template is useful for purpose statements that involve a specific project or product. Fill in the blanks with the appropriate information:

• This [project/product]: What is your project or product?
• Is designed to [action]: What action do you want to take?
• By [method]: What method will you use to achieve your goal?
• This app is designed to provide personalized nutrition advice to athletes by analyzing their training data in order to optimize performance.

Frequently Asked Questions

What are the key elements of a purpose statement.

A purpose statement should clearly communicate the main goal or objective of your writing. It should be concise and specific, providing a clear direction for your work. The key elements of a purpose statement include the topic or subject matter, the intended audience, and the overall goal or objective of your writing.

How can a purpose statement benefit your writing?

A purpose statement can help you stay focused and on track when writing. It can also help you to avoid going off-topic or getting bogged down in unnecessary details. By clearly identifying the main goal or objective of your writing, a purpose statement can help you to stay organized and ensure that your writing is effective and impactful.

What are some common mistakes to avoid when writing a purpose statement?

One common mistake is being too vague or general in your purpose statement. Another mistake is making your purpose statement too long or complex, which can make it difficult to understand. Additionally, it’s important to avoid including unnecessary information or details that are not directly relevant to your main goal or objective.

How can you tailor your purpose statement to your audience?

When writing a purpose statement, it’s important to consider your audience and their needs. You should tailor your purpose statement to your audience by using language and terminology that they will understand. You should also consider their level of knowledge or expertise on the subject matter and adjust your purpose statement accordingly.

What are some effective templates for writing a purpose statement?

There are many effective templates for writing a purpose statement, but one common approach is to use the following structure: “The purpose of this writing is to [insert goal or objective] for [insert audience] regarding [insert topic or subject matter].”

Can you provide examples of successful purpose statements?

• “The purpose of this report is to provide an analysis of the current market trends and make recommendations for future growth strategies for our company.”
• “The purpose of this essay is to explore the impact of social media on modern communication and its implications for society.”
• “The purpose of this proposal is to secure funding for a new community center that will provide educational and recreational opportunities for local residents.”
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Statement of Purpose vs. Cover Letter: Understanding the Differences and How to Write Them Effectively

This blog post highlights the differences between a Statement of Purpose and a Cover Letter, two crucial documents for international students aspiring to study abroad. It provides valuable insights on how to write them effectively, including tips, dos and don'ts, and examples, to help you create compelling and persuasive application documents. Whether you're a first-time applicant or seeking to improve your application package, this blog post is an essential guide to enhance your chances of acceptance.

Express Content

Jun 29, 2023

Table of Contents

Understanding the Differences

Statement of purpose: defining your academic journey, crafting a compelling cover letter for study abroad applications, introduction and personalization, highlighting relevant experiences and skills, demonstrating passion and fit, professional tone and clarity, closing with gratitude and contact information, final thoughts, writing tips for an effective cover letter, dos and don'ts for both documents, dos for statement of purpose, don'ts for statement of purpose, dos for cover letter, don'ts for cover letter, tips and examples for writing, using clear and concise language, showcasing achievements and impact, demonstrating cultural awareness and adaptability, including specific examples and anecdotes, seeking feedback and proofreading, other important considerations, understanding the university's specific requirements, meeting the application deadlines, seeking assistance from study abroad consultants or mentors, utilizing online resources and samples.

• Tailor the cover letter for each university and program: Customize your Cover Letter to align with the university's values, program offerings, and specific requirements. Highlight why you are interested in that particular institution and how it fits into your academic and career aspirations.
• Showcase relevant skills and experiences: Highlight the skills and experiences that make you a strong candidate for the program. Discuss any relevant coursework, internships, or extracurricular activities that demonstrate your passion and expertise in the field.
• Express enthusiasm and passion for the chosen program: Use your Cover Letter to express your genuine excitement about the program and convey your motivation to contribute to the academic community. Share specific aspects of the curriculum or faculty members that attracted you to the program.
• Address any potential red flags or gaps in academic history: If you have any gaps in your academic history or lower grades in certain subjects, use the Cover Letter to explain the circumstances and show how you have grown or overcome those challenges.
• Keep the tone professional and concise: Maintain a professional tone throughout the letter and avoid using overly casual language. Be concise and focused, highlighting the most relevant information that showcases your qualifications and potential.
• Do conduct thorough research on the university and program you are applying to.
• Do showcase your academic and research goals clearly.
• Do personalize your statement and tailor it to each university.
• Do highlight your relevant experiences and achievements.
• Do proofread and edit your statement carefully before submission.
• Don't use generic statements or clichés.
• Don't exceed the recommended word limit.
• Don't focus solely on your past achievements; instead, emphasize your future aspirations.
• Don't neglect to show your enthusiasm for the program and the field of study.
• Don't forget to seek feedback from mentors or study abroad consultants.
• Do customize your Cover Letter for each university and program.
• Do showcase your relevant skills and experiences.
• Do express enthusiasm and passion for the chosen program.
• Do address any potential red flags or gaps in academic history.
• Do keep the tone professional and concise.
• Don't use a generic template for all your cover letters.
• Don't repeat information already provided in your Statement of Purpose.
• Don't make the letter too lengthy or overly detailed.
• Don't forget to proofread and edit your Cover Letter carefully.
• Don't underestimate the importance of a well-written and personalized Cover Letter.
• Use clear and concise language to convey your ideas effectively.
• Avoid jargon or technical terms that may confuse the reader.
• Write in a straightforward manner, ensuring your message is easily understood.
• Provide specific examples of your achievements, such as research projects, publications, or leadership roles.
• Highlight the impact of your work and how it relates to your future goals.
• Quantify your accomplishments whenever possible to demonstrate your skills and abilities.
• Showcase your cultural awareness and ability to adapt to new environments.
• Discuss experiences where you have engaged with diverse communities or demonstrated cross-cultural understanding.
• Emphasize your openness to learning from different perspectives and embracing new challenges.
• Use specific examples and anecdotes to illustrate your experiences and skills.
• Paint a vivid picture for the reader, allowing them to understand your journey and motivations.
• Connect these examples to your future aspirations and how they align with the program you are applying to.
• Seek feedback from mentors, professors, or study abroad consultants.
• Ask for their input on your Statement of Purpose and Cover Letter.
• Proofread your documents multiple times to eliminate any errors or typos.
• Consider using online proofreading tools to ensure accuracy and clarity.
• Familiarize yourself with the specific requirements and guidelines of each university and program you are applying to.
• Pay attention to word limits, formatting instructions, and any additional documents or forms required.
• Be aware of the application deadlines for each university and program.
• Give yourself enough time to complete and review your documents before submission.
• Submit your application well in advance to avoid any last-minute complications.
• Consider reaching out to study abroad consultants or mentors who can provide valuable guidance throughout the application process.
• They can offer insights, review your documents, and help you present yourself in the best possible way.
• Take advantage of online resources, such as university websites, writing guides, and sample Statement of Purpose and Cover Letter templates.
• These resources can provide inspiration and help you understand the expected format and tone.

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Program Officer (Vetting Official), FL-0343-03

Opening and closing dates.

Foreign Service Limited Position Opportunity Program Officer (Vetting Official), FL-0343-03

Agency: U.S. Agency for International Development 

Organization: Bureau for Asia 

Location of Position: Washington, DC 

Open Period: 05/21/2024 - 06/11/2024 (3 weeks) 

Appointment Type: This is an excepted service, time-limited appointment, not to exceed 5 years; may be considered for 2 two-year extensions depending on the needs of the Service 

Salary: (USD)$107,657 - $158,097 / per year 

Position is telework eligible 

Number of Vacancies: 1

Description of Organization: The Asia Bureau provides overall leadership for Agency programs across the Asia and Pacific region. The vast and diverse region covers East, Southeast, South, Central Asia and the Pacific. USAID programs focus on building democratic institutions and processes, increasing access to quality education and workforce training, increasing trade, investment and productivity, improving the management and sustainable use of natural resources, and improving health, population, and nutrition. The Asia Bureau is responsible for overall strategic planning in the region and program coordination with other U.S. Government agencies, regional multilateral development banks, and private organizations and supports the work of 20 USAID field Missions.

Duties and Responsibilities: The primary purpose of this position is to serve as a Vetting Official (VO), responsible for the oversight of the vetting process for the assigned vetting program(s); while also serving as a back-up for other Vetting Officials and the Bureau’s Vetting Advisor.

Following the USG Executive Orders pertaining to terrorism, hundreds of individuals and entities have been designated as terrorist entities. U.S. law requires USAID to take all reasonable and appropriate steps to ensure USG funds are not inadvertently diverted to benefit inappropriate, or “prohibited parties.” USAID/Afghanistan and USAID/Pakistan programs carry an elevated risk for USG funds inadvertently benefitting prohibited parties due to the ongoing presence of terrorist organizations, drug traffickers, and their affiliates around the world. USAID guards against this elevated risk by further scrutinizing prospective award recipients during the pre-award process.

As the Vetting Official, you will:

• Provide oversight responsibilities for the vetting database, process, and data quality, from the receipt of the vetting request by the Asia vetting unit, through the receipt of vetting results. 
• Creates and presents reports on vetting issues, as requested by management. Verifies vetting results with the security analysts to determine final vetting status. Following a final determination reports any findings and ensures that updates of the vetting determinations are recorded in the system. 
• Reviews vetting details in conjunction with the Vetting Centers to determine the results for an awardee for which an issue was reported. 
• Help generates reports for Bureau and Mission Management to analyze results, award details and other statistical information in relation to vetting. 
• Prepares status reports including analysis of problems and recommendations for corrective actions, improvements for the Asia Bureau vetting unit and the vetting process and to address audit calls. 
• Prepares background documents and briefs Bureau and Mission leadership on vetting processes. 
• Manages the vetting process from the receipt of the vetting request through the communications of vetting requests to requestors. 
• The incumbent, through the supervision of the Vetting Advisor, is considered the primary individual responsible to report any issues with the Partner Vetting Systems to CIO. 
• Collaborate closely with partner organizations to ensure the completeness of data collected and share information about vetting procedures in coordination with the Bureau’s Vetting Advisor; 
• Ensure that Contracting/Agreement Officers, (CO/AO), Contracting/Agreement Officer’s Representative (COR/AOR) and Implementing Partners are properly notified upon receipt of vetting results from Washington vetting centers; 
• If needed, serve as the team lead for his/her assigned vetting program(s), overseeing the work of one or more Vetting Assistants (VA); and 
• Provide periodic vetting policy and procedures training to Implementing Partners.

Qualifications:

To qualify for the position of Program Officer (Vetting Official) FL-0343-03, you must possess the required specialized experience specific to the series and grade you are applying to. Specialized experience: For the FL-03, you must possess one year of specialized experience at the FL-04 (GS-12) grade level or equivalent. Specialized experience is defined as:

• Working on issues related to counterterrorism, security or investigations; AND 
• Compliance and risk management.

Conditions of Employment:

• Must be a US Citizen. 
• Must be able to obtain and maintain a Top Secret security clearance. Knowledge, skills and abilities of the preferred candidate include: 
• Master’s Degree in a relevant field with six (6) years of work experience, with four (4) years of overseas experience. 
• Must be a self-starter with a strong collaborative work ethic and ability to work independently. 
• Exceptional writing skills and the ability to communicate complex programming concepts into clear, concise written documents and oral presentations required. 
• Ability to work effectively both individually and as a member of a team. 
• Ability to plan, organize, and use time effectively. 
• Ability to handle multiple tasks simultaneously and work within tight deadlines. 
• Demonstrated ability to be diplomatic, tactful, and discreet in dealing with internal and external stakeholders and senior leadership. 
• Knowledge of the organization and operation of large-sized entities working in international development or foreign affairs.

Interested candidates should submit:

• Cover Letter: A short written statement of interest or cover letter (no longer than one page); 
• Resume/CV: (candidates must include month, year and the number of hours worked per week for each position listed); AND 
• References: At least three professional references. 
• Veteran’s Preference: Applicants claiming Veterans Preference must submit all appropriate documentation (DD-214, Service Disability Letter, Certificate of Release or Discharge from Active Duty, etc.). 
• Political Appointees: Applicants serving as a current/former Political Appointee must submit all appropriate documentation (SF-50s, appointment letter, etc.)

Interested candidates should submit their complete application package to [email protected] using the subject line “FSL-03 Vetting Official: Last name_First name.”

Application submissions are required by June 11, 2024 at 11:59 p.m. Incomplete packages or complete packages submitted past the deadline or without the specified subject line will not receive consideration.

This notice may be used to fill additional vacancies, as the workforce needs of the Bureau may change.

USAID DEI Commitment

USAID envisions a world where all individuals are valued, have equitable access to opportunities, and are included, respected, and safe in their societies. USAID embraces diversity as outlined in USAID’s EEO Statement. We seek to elevate and include the voices of the USAID workforce, recognizing and valuing the unique contributions of all stakeholders. USAID also strives to improve equity for underrepresented communities that have historically been denied fair and just treatment and improve accessibility in all facets at USAID.

Information on USAID positions is at https://www.usaid.gov/careers .

• EEO Policy Statement ( https://help.usajobs.gov/equal-employment-opportunity )
• Reasonable Accommodation Policy ( https://help.usajobs.gov/reasonable-accommodation )
• Healthcare & Insurance - OPM.gov ( https://www.opm.gov/healthcare-insurance/ )

Any questions concerning this notice may be directed to: -- Chris Maness, ASIA/SPO, [email protected]

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