business plan biography example

What more do you need to know?

Ian doesn't take his bio too seriously but uses every character to highlight everything about him.

He includes his skills as a marketer and podcast host, who he is outside work as a dad, and what he can help you do. His smiles also give the bio a sense of humor and realness.

Don't forget to share this post!

Related articles.

The 17 Best Free Resume Builders We've Ever Discovered

40 Free Resume Templates for Microsoft Word (& How to Make Your Own)

Portfolios vs. Resumes — The Complete Guide

40 Interests That Deserve a Place on Your Resume

Making the Most of Electronic Resumes (Pro Tips and Tricks)

How to Write a Simple, Effective Resume (+20 Examples)

How to Write the Perfect Project Manager Resume

How to Write the Perfect Resume for Internships

Maximize Your Impact: 205 Action Verbs to Use on Your Resume

How Far Back Should a Resume Go? Everything You Need to Know

Create a compelling professional narrative for your summary, bio, or introduction.

Marketing software that helps you drive revenue, save time and resources, and measure and optimize your investments — all on one easy-to-use platform

Small Business Trends

21 business bio examples.

Every small business owner wants their professional bio to make a statement, but the task is sometimes easier said than done. How do you summarize your entire professional career in a few sentences?

How do you highlight your professional skills and accomplishments in a way that quickly captures readers’ attention? One way to compose an outstanding professional bio is by referencing business bio examples from fellow professionals.

Professional Bio Examples

Professional bios come in all shapes and forms. Some are brief and to the point, while others tell lengthy stories. What do you want to tell profile visitors or a potential employer, nd what platform do you want to use? From an entrepreneur Instagram bio to a Twitter bio , you have more options than ever. The following professional bio examples will help you write a business bio that engages readers.

1. Chima Mmeje

Bio Platform: LinkedIn Profile

In her LinkedIn bio, freelance writer and content strategist Chima Mmeje impresses readers with a lengthy list of accomplishments. While many users’ LinkedIn Page looks more like traditional resume with lists of positions held, Mmeje’s LinkedIn summary focuses more on what she can do for clients and less on her every career move.

2. Van Jones

Bio Platform: Twitter Profile

Because of its character limit, Twitter can be a difficult profile on which to build an effective business bio. When writing a Twitter bio, professionals should focus on the keywords they want other users to know about them. A catchy tagline can be used to grab ahold of readers’ attention. In his Twitter profile bio, CNN’s Van Jones clearly and succinctly tells users who he is, and what he’s done.

3. Lena Axelsson

Bio Platform: Industry Website

Many industry professionals know their professional bios are how many clients are introduced to them and their services. In her business bio at Psychology Today, marriage and family therapist Lena Axelsson introduced her practice with a core belief rather than a personal statement. She then explains how that belief impacts her passion for healing sufferers of trauma.

4. Rebecca Bollwitt

Bio Platform: Instagram

Like on Twitter, Instagram bios can be a challenge to write because the platform limits the number of characters that can be used. How do you write a short business bio that adequately interests readers? Author Rebecca Bollwitt expanded the ideas she could communicate in her brief Instagram bio by infusing emojis into her statements, each expressing ideas in a single character.

5. Chris Burkard

Bio Platform: LinkedIn

People are naturally drawn to stories, and storytelling is an effective tool for engaging readers with a business bio. In his LinkedIn bio, photographer Chris Burkard tells the story of his career and accomplishments rather than listing them in just another a monotonous wall of text.

6. Tim Cook

Bio Platform: Company Website

Apple CEO Tim Cook ‘s professional bio on his company’s website is a great example of a traditional yet still effective business profile. Audiences can put a name to the face thanks to a large profile photo, and the brief bio clearly illustrates the history of Cook’s career.

7. Lisa Quine

Bio Platform: Personal Website

A business bio is an important component of any online portfolio. Whether it’s showcasing visual arts, written work or another craft, website visitors want to know the creator. Artist and creative consultant Lisa Quine ‘s personal website features a portfolio of her work and an effective business bio that introduces her to audiences.

Professional Bio Template

You don’t need to be a skilled writer to create an effective professional bio. Most business bios, even most of the best examples, follow a certain formula. The following can serve as a template for writing your own professional bio:

(NAME) is a (JOB TITLE) at (COMPANY NAME), where (NAME) (VERB – include an action verb that describes what you do) (NOUN – include a noun that describes what you produce) for the past (NUMBER) years, including (TASK1), (TASK2) and (TASK3).

(NAME) has (ACCOMPLISHMENT1) and (ACCOMPLISHMENT2), among other industry distinctions. (NAME) can help you meet your target goals in the (INDUSTRY TYPE) industry. (NAME) currently resides in (PLACE), where (s)he enjoys (HOBBY) and (INTEREST).

Short Bio Examples

Many platforms require professionals to list short bios, falling below a set number of characters. Other professionals opt for a shorter bio in order to most efficiently describe themselves to readers. The following short bio examples will help when writing your own brief professional synopsis.

8. Audra Simpson

Bio Platform: Company website

Professional bios are an important component of a company website. Who represents your organization? In her business bio for Columbia University, anthropology professor Audra Simpson clearly communicates her professional biography and research interests.

9. Corey Wainwright

It’s possible to capture readers’ attention and describe a professional career in just a couple of sentences. In her short business bio for Hubspot, blogger Corey Wainwright tells audiences the two most important things to know about her, covering personal interests and career accomplishments in just a few words.

10. Megan Gilmore

When you only have a few characters to compose your professional bio, it’s important to make every word count. Cookbook author Megan Gilmore effectively describes her career in just a few short words on her Instagram profile. She helps communicate ideas using emojis and strategically directs readers to her website, where they can learn more details.

11. Ann Handley

Author and professional content marketer Ann Handley knows how to make a statement. Her professional bio, listed on her professional website, uses bold and colorful text to capture readers’ attention. Website visitors quickly can grasp her accomplishments and her personal interests.

12. Sarah Haskins

Bio Platform: Twitter

Sarah Haskins ‘ Twitter profile boasts one of the shortest and sweetest business bios found on any platform. In just five words the writer lets users know who she is and what she does. You can’t get much clearer than that.

Longer Bio Examples

There are plenty of reasons to write short bios, but some situations call for greater detail. If a platform provides enough space, a longer business bio can include information about professional philosophy, personal life and professional accomplishments.

The following longer bio examples demonstrate how a busienss profile can tell a greater story than simply writing resumes.

13. Mark Levy

Consultant Mark Levy lists his own bio twice on his company website, each version highlighting different aspects of his own business and his person. In the first entry, Levy lists his credentials in just a few short paragraphs. The second business bio on Levy’s website tells a more detailed and engaging story of the small business owner’s career, and it even employs elements of humor.

14. Wonbo Woo

You might expect a unique personal brand and professional bio from a content producer, and WIRED’s Wonbo Woo doesn’t disappoint. He includes a longer bio on his personal website. In it, he tells the story of his impressive career, and he doesn’t fail to drop plenty of names of the celebrities with whom he’s worked.

Creative Business Bio Examples

An effective business bio doesn’t have to come from a template. In fact, if you’re a skilled at creative writing, you can grab a reader’s attention and impress potential clients with a creative business bio on your company page or various social media platforms. The following creative business bio examples can serve as a guide.

15. DJ Nexus

An effective bio can come in a variety of forms. On his website, DJ Nexus dedicates an entire page to the story of his career. The New England-based DJ doesn’t just list professional details, however, he also provides enough personal information to tell readers who he is.

16. Pei Jung Ho

You might expect a unique and creative professional bio from an artist, and Pei Jung Ho definitely meets that expectation. The professional designer doesn’t simply boast a website with some accomplishments and job description. Ho’s personal website opens with an animated statement in colorful and bold lettering, before transitioning to a more traditional short bio and an engaging photo of the artist.

17. Nancy Twine

Briogeo Hair Care founder Nancy Twine’s professional bio immediately grabs hold readers’ attention with her signature and photo, before telling Twine’s story. The entrepreneur’s business bio doesn’t end there. It also highlights a quote from Twine, which illustrates her professional philosophy, and it even features video content.

18. Trinity Mouzon

Entrepreneur Trinity Mouzon ‘s professional bio tells far more about her than her job title and primary responsibilities. Mouzon makes a strong personal statement in the first sentence of her bio, which she presents in first person, telling her own story. In just a couple of paragraphs, Mouzon captures her professional essence and offers unique insight into her success.

19. Alex Bishop

In his professional bio, guitar maker Alex Bishop exudes the passion he has for his craft. Beneath an artistic and engaging video, Bishop includes a business bio that speaks to his intended audience and provides more than mere professional experience. Bishop’s story make’s potential clients trust his passion for guitars, as well as his brand name and small business.

Author Bio Examples

Authors have been impressing their readers with professional bios centuries before anyone heard of the World Wide Web. Today, it’s not uncommon for authors to have websites and social media profiles promoting their works, complete with creative business bios that might or might not mirror the bios printed in their books.

20. Chimamanda Ngozi Adichie

Author Chimamanda Ngozi Adichie ‘s personal website speaks to her target audience with a traditional business bio. In it, Adichie tells the story of her background, including her childhood in Nigeria and her educational journey. Her bio then goes on to describe her work and specific accomplishments.

21. Michael Siemsen

Bio Platform: Amazon

A common place to find online author’s bios is on Amazon, where a writer’s business bio can be found on pages featuring their books for sale from the eCommerce giant. In his professional author’s bio on Amazon, Michael Siemsen details his interests, accomplishments and popular works in a few brief sentences.

What are the essential components of professional bios?

While an effective professional bio is often more creative than a traditional resume, you can write a short bio using much of the same information, including work history, new skills and professional accomplishments.

The following are six essential elements of an effective business bio:

• Name and job title
• Educational background
• Work history
• Professional accomplishments
• Interests and hobbies
• Location or contact information

How do you make your bio interesting?

How do you make your professional bio more interesting? After all, no one is going to be impressed by yet another series of monotonous bullet points. You can add some extra pizzazz to your bio by including a more personal side, as well.

Want to make your bio interesting by including information not found on your resume? Be sure to include features such as your professional philosophy or a personal statement about your professional passions. Make your bio unique by highlighting who you are outside of the workplace, and don’t forget to tell potential clients and potential employers what you can offer their companies.

Should I write a bio in the third person?

A professional bio can be written in first person or in third person. Professional and more formal bios are often written in third person, while personal and more casual bios typically use first person.

It’s vital, however, that the chosen tense is consistent throughout the bio. For example, if the bio starts off in third person, referencing the subject by name and using pronouns such as “he,” “she” and “they,” then it’s important to continue using third person throughout the entire entry.

If, however, you start your bio by referencing yourself as, “I,” or using first person, then that should remain consistent, as well.

Image: Depositphotos

© Copyright 2003 - 2024, Small Business Trends LLC. All rights reserved. "Small Business Trends" is a registered trademark.

An entrepreneur shares the exact template she used to craft an attention-grabbing professional bio

• Jen Glantz is an entrepreneur and founder of the company  Bridesmaid for Hire.
• When it comes to writing a professional bio, Glantz says there are four important topics to cover.
• Include mentions of your unique expertise and add a few personal details to help your bio shine.

After I started my first professional bridesmaid business over six years ago and officially became an entrepreneur, I found it quite challenging to talk about myself. When people asked questions about who I was and what I was working on, I often found myself stumbling over my words and answering with incomplete sentences. 

In addition to the questions, so many people — from business professionals to journalists — asked me for a bio, and I didn't have one. All I had was an outdated cover letter and resume from applying to jobs years before but I didn't have anything current that showcased a brief, but comprehensive summary, of my journey, passions, and overall professional mission. 

That's when I realized I needed to craft a bio that could be ready for inquiries from press, investors, brands who wanted to partner with me, and a long list of other people curious for an inside look at my background. Since then, I've perfected multiple versions of my bio for every situation over the years.

It takes a certain level of preparation, skill, and strategy to summarize your personal story and share it with an audience. For an entrepreneur, the art of showcasing your background, your current work, and your overall purpose can feel extremely hard to do, especially when you're trying to condense it all into a few short and concise paragraphs.  

Whether you're writing your story for the about page on your website, a press release, a speaker's packet for a conference, or to pitch future investors, creating the perfect bio should be high up on your to-do list. Here's where to start, what you should include, and what you can leave out.

1. Start with a summary

The first paragraph of your personal bio should capture people's attention, pull them into your story, and give them an overview of who you are. Think of it this way: If they only read the first paragraph, would they be able to understand a glimpse of who you are, what you do, and what makes you unique?

Consider this first paragraph as your tagline or personal brand statement. It should be short and clear — you'll dive deeper into what you're currently working on and your professional background later on.

Here's an example you can use to get started by filling in the blanks. You can change around the information based on your experience and background, but stick to the brevity of length and the summarized format of your personal details.   

[Your name] is the founder of [name of company], which provides [services or offerings], to [who is your audience or industry]. [Your name] has [experience, background, skills, etc.] and a passion for [describe your purpose]. 

Related stories

Read more: 5 costly and time-consuming mistakes to avoid when starting a side hustle or small business  

2. Explain what you're working on

Whether you're running your own company, expanding a side hustle, or brainstorming your next project or business, spend a paragraph sharing a handful of details on what you're currently working on.

Begin with what you are spending your time doing, who you want to impact or influence, what problems you want to solve with your business or project, and what makes what you are doing unique, timely, or unusual.

The template below can be easily adapted to fit your personal experience. Make this paragraph as detailed as you'd like and change what you write here based on who will receive this bio.

For example, you might want to add more details and metrics for investors and remove some of those details for a panel or guest appearance.  

[Your name] is currently working on [describe the business, project, idea, life transition, etc.], with the goal of [what's the reason you're working on this, who do you want to impact]. [Your name] noticed [describe the problem you want to solve or how you want to disrupt or change the industry you are in] and decided to [explain what you created, built, or did to help solve this problem and touch on what makes it different or unique from what is out there].

3. Share your background and expertise 

When people are reading your story, they want to understand a bit about your past experience and work history. Here, you should spotlight your background and any specific professional skills, strengths, or expertise. 

Highlight past jobs, careers, courses, degrees, curiosities, volunteer work, and anything else that relates to your purpose and story. Below is a template you can add, edit, and make work for you and your background.

[Your name] has spent [share years of experience, past careers] and has mastered [share skills or strengths]. [Your name] has also [share any additional information on your background, experience, work history, skills, courses, degrees, and more].

4. Provide additional details 

When we're writing our bio, we might shy away from adding in details that don't directly correlate to what we are working on. However, it's perfectly OK to add in a few lines about hobbies and passions that might not relate to your business — these details are often extremely memorable and help your bio stand out and sound more like you.

Feel free to add in details about what you enjoy doing in your free time, what past hobbies you've done, and what other things you enjoy on a personal level.

[Your name] can be found spending time [talk about hobbies, passions, weekend to-do's, etc.] and is also known to enjoy [add in any additional details here]. 

Watch: Designer Alexander Wang explains how he balances the business and creative sides of his global fashion empire

• Main content

• Sign In Sign Up

Home / AI Writing / 8 Creative Company Bio Examples That You Need To Use (Templates + Free tool inside)

8 Creative Company Bio Examples That You Need To Use (Templates + Free tool inside)

Whether you’re a large company or a small one, new or established – it’s not uncommon to get stuck over the bio. It’s hard to write about yourself. A quick way to get around this block and write a bio for your brand is to simply answer the question, “ What does your business do? ” If this still seems like a huge task, don’t worry we’re here to tell you how to make this a lot easier.

We have created all the essential pointers you need to know to create a solid company bio. In the end, we’ll look at creative company bio examples and discuss handy tips!

What Is a Company Bio, And How Do You Write One?

Clients like to know who they’re doing business with. Your business’s bio – whether it’s on the “About Us” page of your website, in your press kit, or in other marketing materials – is an opportunity for you to bring people to your brand. The bio explains who you are and what you can do for your clients.

Tone of Voice for a Company Bio

If you’re not sure what tone to adopt in your business bio, imagine you’re having a discussion with your ideal client or customer. Make a list of how you’d explain everything to them. You can always dictate to someone else or have Simplified’s copy AI bio generator create one for you.

Bonus: Try Bio Generator for Free

How Long Should Your Bio Be?

While it’s essential to offer a lot of useful information in summary form, you don’t want the reader to lose interest due to endless scrolling. When it comes to creating your company bio, it’s critical to be concise. While there is no standard length for a company bio, it should cover all relevant facts without going into excessive detail.

Bonus: 12 Free Instagram Caption Generators To Boost Your Reach

5 Things To Remember for a Social Media Bio

Here are key pointers to remember for your social media bio –

• Keep it short – Depending on the platform, your company’s bio should be no more than a few lines or words.
• Add the essentials – The bio should contain just enough information to educate people about what you do, where you are located, and any services you offer.
• Draw your audience in – You can put a link to your “About Us” page on these sites.
• Mind your language – To appear professional, use whole phrases, correct grammar, and vocabulary that can be understood by a middle school student.
• Add relevant info – Be engaging and intriguing, and only provide information that is pertinent to your business.

Bonus:  Create viral Reels with our AI-powered Instagram Reels Maker Tool

What Should You Include in a Company Bio?

No matter what business bio template you use, you should include the following:

• Your company’s official name, as well as any DBAs
• Any company locations, as well as the headquarters if you have more than one
• What your company does, the industry in which it operates, and the items or services it provides
• When your business was established, as well as a brief history of how it came to be
• Any accolades your firm has received, as well as any notable clients or customers with whom it has worked
• Achievements and milestones for the company.
• Sponsorships and community events.
• Your company’s goal statement and values.
• Name changes, business relocation, mergers, acquisitions, and significant branch openings.

Bonus:  Grow Your Business with the Instagram Scheduler for Posts and Stories

Why is a Good Bio Important for Businesses?

If you’re wondering, “How many people actually read company bios?” The answer is – a lot. And there’s no way of knowing who the bio is going to reach. It may catch a few people outside your target audience, but you always want it to be  ready for when the right people find it . So it makes the right impression.

While your CV is only beneficial when you’re actively seeking certain jobs, your professional bio is marketing your company all the time. Business bios may be found on your LinkedIn page, company website, guest blog articles, speaker profiles, Twitter bio, and a variety of other sites.

A well-written company bio quickly tells your customers what you do well. This goes a long way in persuading them to engage with your company.

A good company bio should:

• Capture your values – More and more, customers are looking beyond products and services to the values each brand holds. They are more likely to stay loyal to a brand that shares their values.
• Connect with your customers: People remember relatable content. Whether it’s a joke, a shared problem, or a belief, including a note that connects with your audience impacts recall.
• Stand out from the crowd: Competition is getting fiercer in nearly every field, and there’s tremendous pressure to differentiate your brand from the rest. With a bio, you can explain how your brand does this and why customers will benefit from coming to you.

Bonus:  Design Stunning Instagram Stories in Seconds using our AI-powered Stories Maker Tool

Some Common Types of Company Bios

A one-size-fits-all approach doesn’t work with company bios, so you have a free reign to create what you like. As long as it achieves your purpose, of course. Here are a few common outlines of company bios :

Quick & Concise

What your company does and stands for, is condensed into a nutshell. These convey the highlights of the company.

Outline a story

The origin story of your company. This storytelling method is a great way to draw an audience in and take them on the journey you’ve been on.

Client first

What can your company do for a client? This type of bio focuses on this information. Often, it provides solutions to a common customer problem.

The company’s team bio

This type of bio is about making the brand more human and relatable. People like to picture who they’re dealing with, and this type of bio includes team expertise and puts faces to names.

Impact of a company

With concern for the environment and social awareness only increasing, customers are looking for more ethically leaning brands. So if your brand was founded with a strong ethical commitment, outlining your social impact and initiatives in your bio is a good idea!

Highlight innovation

A different way of doing something is an excellent USP. If your company is truly forging new paths in a particular sector or industry, this is a great place to showcase it.

Value-driven bio

Similar to the social impact bios, a value-driven bio draws attention to the founding and working principles of your brand. It could showcase your commitment to transparency, social impact, and more.

Highlight the expertise in your industry

When your target audience is restricted to those within your industry, you can use specific jargon to draw attention to your niche expertise.

Partnership or collaborative bios

They’re often used between sister brands or by the charitable wings of some well-known established brands. This type of bio explains the purpose of the organization and highlights the partnerships it has.

Fun, humorous bios

Lighthearted and warm, these bios help clients associate a type of personality with your brand. They usually make potential clients smile and leave a lasting impression.

8 Creative Bio Examples of Businesses

1. short and engaging.

Lifestyle influencer and entrepreneur Whitney Graham is well-known and has a strong online community. She needs little introduction, so her bio on Instagram is quick and goes straight to the point. It tells potential followers what they can expect if they choose to subscribe to her content.

2. Real and Authentic

On Trinity Mouzon’s professional website, there is more room to elaborate. She chooses to stay real, and trace her entrepreneurial journey from the very beginning. Besides telling us about her company, she is honest about patches of difficulty and how she worked through them, which makes her very relatable. Offering resources to other budding entrepreneurs is a big plus!

3. Light and Crisp

Corey Wainwright’s HubSpot bio is upbeat and clearly states her strengths. Injecting a hint of humor to her bio suggests that she is self-assured in her skills which, in turn, inspires confidence in potential clients.

4. Personality Reflection with Professionalism

In the limited space offered by an Insta bio, Jenna Kutcher’s profile packs a punch! It’s off to a strong start with an accolade, offering clients an easy, immediate, and accessible way to connect with her. It also outlines her other interests, and she rounds it off nicely with a quick peek into her personality. ‘Where the Woo Meets Work’ indicates that despite clearly being a powerhouse in her field, she has a lighter, cheerful side.

5. The Story of Your Business

Some entrepreneurial journeys are incredible stories of overcoming huge odds to make it. Alberto Perez, co-founder of Zumba Fitness, chooses to take his audience through his inspirational story. And this puts a name and a face to the international fitness phenomena that we’ve all come across but hadn’t really thought about until now.

6. Humor + Dogs

This is a formula that is almost a surefire hit. The number of doggy profiles on social media has grown exponentially. A profile like We Rate Dogs fosters a strong community of both doggy profiles and those who like to subscribe to doggy profiles.

7. Straightforward and simple – great for an established brand

Brandon Stanton’s series Humans Of New York didn’t really set out to conquer the internet. He just wanted to share stories. It has now become a brand of its own, and since he’s not actively trying to add to his community, his bio is barefaced and encapsulates the brand perfectly.

8. Highlight the USPs

This TV personality and comedian needs little introduction. So the YouTube description of his show highlights what people may not know about Seth Meyers. It outlines where his content is available – an important CTA and gives new viewers a quick idea of what to expect – A-List celebrity guests, memorable comedy, and musical talent.

Related: 15 Creative Personal Bio Examples You Need

How to Generate a Creative Company Bio Using Simplified’s Free AI Tool?

Learn how Simplified can help you generate ideas for your company bio copy in an instant. Create your own bio template with these creative bio examples and watch traffic flow to your site!

1: Simplified- Design and AI Copy Platform

Enter company details to generate a solid bio in seconds!

2: Robinhood- Investment Platform

3: VirusShield- Antivirus Software

4: Lonely Ghost- Clothing Brand

5: Yum- Food Chain Brand

6: Pet Zone – a brand that sells products for pets and their owners

7: All Smiles – a dentistry for children

8: Bloom – a plant nursery for native and exotic plant species. Based in NY.

9: The Dough Knot -A cafe with a bakery attached. Fresh bread every day with a range of coffee roasts.

10: The Reading Nook – A bookstore combined with a library, they have a large collection of travel books.

11: Mural – An art gallery for contemporary artists

Simplified’s human touch in its copy AI is a game-changer. Use it to spread your bio on multiple social media channels. Moreover, use it for emails, newsletters, blogs, ads, and more to see how your customer base responds.

Check out the video below to get a clear understanding of how Simplified’s company bio copywriting tool works before creating one for your brand. Moreover, seamlessly learn how to use all our copy AI & design features on Simplified Academy.

How to write an effective bio for your company

The bio section of your business website is a great place for you to showcase your brand. It’s an opportunity for you to tell prospective customers who you are, what you do, and why they should buy from you. Moreover, a solid bio will help build trust and confidence in your company. And our bio generator can help you do just that!

Create an engaging company bio in seconds with the Simplified Company Bio Generator!

How to Remove Green Screen in Photoshop: A Step-by-Step Guide

3 simple steps to blend two images in photoshop like a pro, you may also like.

Everything About the ChatGPT-4o: Spring Update from OpenAI

AI Agents are not just LLM prompts

8 Best Messenger Chatbot Tools in 2024 [Free & Paid]

9 Best WhatsApp Chatbot Tools in 2024 [Free & Paid]

8 AI Translation Software You Need To Try In 2024 [Free & Paid]

7 Approval Software to Empower Creatives and Streamline Content Approval

7 Best AI Letter Writers for Effortless and Effective Correspondence

Elevate Your Blogging Website With Excellent Technical SEO: A Pro’s Guide

3 Ways to Create Jaw-Dropping PowerPoint Presentations Using ChatGPT

17 Must-Know Tips for Navigating the Facebook Ad Library Like a Pro

The Power of AI for Semantic SEO: How AI is Changing Keyword Strategy

20 Exquisite Facebook Ad Examples to Inspire Your Campaign in 2024

400+ Aesthetic Usernames to Elevate Your Online Presence

200+ Book Name Ideas for Your Next Masterpiece [2024]

Bard vs. ChatGPT: Exploring the Unique Abilities [2024]

Comments are closed.

More in: AI Writing

270 Unique Snapchat Username Ideas That Stick

70 Top TikTok Quotes: Boost Views and Followers Instantly

200+ Perfect Email Address Ideas for Professionals (2024)

300+ Catchy and Creative YouTube Channel Name Ideas‍ in 2024

53 Instagram Quotes for Any Day

4 Ways AI Help in Sales Enablement Content Creation

135+ Creative Facebook Caption Ideas for Every Occasion

Crafting an Effective Reminder Email: Do’s and Don’ts

60 Instagram Captions for Girls Who Rule the World

Start with simplified it's free forever.

Design, Write, Edit videos, and Publish Content from one app

Sign up now

• Graphic Design
• Video & Animations
• Social Media Planner
• Background Remover
• Magic Resizer
• Animation Maker
• Content Rewriter
• Long Form Writer
• Instagram Reels
• Customer Testimonial
• Convert mov to mp4
• Convert jpg to png
• Instagram Stories
• Facebook Posts
• Linkedin Posts
• Pinterest Pins
• Half Page Ads
• Instagram Ads
• Facebook Feed Ads
• Billboard Ads
• Newsletter Popup
• Shopify Mobile Banner
• Shopify Home Page
• Business Cards
• Explore Static Templates
• YouTube Shorts
• Pinterest Video Pins
• TikTok Videos
• Explore Videos
• Hashtag Generator
• Youtube Video Titles
• Photo Captions
• Amazon Product Features
• Review Responder
• Blog Ideas + Title
• Sentence Expander
• Before After Bridge
• Social Media Quotes
• Meme Generator
• Explore AI Templates
• Google My Business
• Social Media Planning
• Social Media Analytics
• Video Academy
• Help center
• Affiliate Program

Latest Posts

Ai in video creation: how ai is enhancing the video creation process, 6 easy ways to compress video files (without losing quality), 9 best ai text-to-video tools for 2024 [free & paid].

• How to Write ____

How To Write a Business Bio

Table of Contents

If you could use three words to explain your personality to someone, which words would you use? Maybe all that popped into your head was “I’m a person” or “Need a job.” If so, you’re in the right place. Writing a bio isn’t easy; it’s always a challenge to define yourself in only a few words. But don’t worry–you can do it! Not only is thinking about who you are a great writing exercise, but it’s also a powerful form of personal development. Here are some tips on how to write a business bio.

How to Write a Short Bio

Think about online bios; what comes to mind? Most people think of Facebook, Instagram, Twitter, and Pinterest. Each of these platforms has a place for a short description of yourself, who you are, and what you do. It’s important to make the most of the few lines you’re afforded! You should keep your social media bios short and sweet, and remember to only include things that you’d want a stranger to know about you. This usually consists of your name, your current role, your ultimate goal, and your biggest achievement.

How to Write a Professional Bio

There are many professional sites out there, including AngelList, LinkedIn, and event sites. Each of these has space for a bio or summary section. What’s important to include in a professional bio is a mid-length description of your current role, professional goals, and noteworthy achievements. On LinkedIn especially, professional bios allow for more detail than social media bios. Here’s what you should include:

• First and last name
• Professional tagline or current role
• Personal brand or company
• Professional goals and aspirations
• A few of your most noteworthy achievements
• One fun fact about you (depending on the website)

What to Include in a Bio for Work

If you’re writing a bio for your company’s website, Slack interface, or HR system, you’ll want to share both your personality and your professional expertise. Allow your coworkers to get a glimpse of who you really are!

Anything you would put into a professional bio is also appropriate in a bio for your company. The difference is that in a bio for your company, you don’t need to shy away from personalization with personal details. You can mention a favorite hobby, the last book you read, or a person you look up to. This way, your coworkers can get a sense of who you are even if they haven’t yet worked with you.

What to Include in a Bio for Your Personal Website

If you’ve ever tried to write the “About” section for your personal website, then you know it can be a hassle. After creating a whole website about yourself, it’s time yet again to write a description of who you are.

But don’t worry; your website bio doesn’t need to be too complex. All it requires is context regarding who you are and what you’ve done. A personal website bio is a larger, open space where you can list several accomplishments and explain exactly why they’re important. It’s also nice to add a brief paragraph mentioning who you are outside of work. With this type of bio, it’s wise to add a contact form or email information so that any prospective collaborators, clients, or employers can easily get in touch. If you do include this, remember to add a clear call to action that will convince readers to contact you.

A Bio Template to Use and Customize

Even now, after reading about various types of bios, it can still be challenging to write a business bio. The words might not be flowing just yet, you might not be sure about where and how your professional bio will be used and displayed, or you may feel completely stuck. In any case, this bio template should be helpful, and variations of it can be used on any site.

• Brand or company
• Current position or function
• Overall goals or values
• Top accomplishments/milestones of your career
• Personality/hobbies outside of work
• Contact information

Bio Example

The informative short bio: heather heying’s twitter.

Heather’s Twitter bio describes her career and hobbies while also promoting her book. It also includes links to her professional websites in case any followers wish to contact her or find additional information.

Four Tips for a Great Bio

We’ve given you lots of info on how to write a bio, but that doesn’t make it easy to write about yourself. Remember, even the most confident people can struggle with self-promotion! Luckily, there are a few tips to keep in mind that should be helpful for your “about me” writing.

1. Don’t think too much.

Most bios follow a formula, and that’s totally fine. In the case of most LinkedIn summaries, professional bios, and speaker bios for events, it’s not really necessary to stray from the norm. Simply including an adjective that gives readers a clue about your personality or mentioning a fascinating achievement can make your bio fun and different. 

2. Know your worth.

Writing a bio on a huge social media platform can be understandably daunting–there is a crazy amount of people and bios out there already! But don’t fall into the comparison trap. Remember this: You’re the only one who gets to tell your story in this way, and you have inherent value. As long as you remain authentic and sincere, there’s no need to be concerned about anyone else!

3. Feel free to borrow.

We’ll admit it: Bios are often tedious and repetitive. If you discover a structure you like that stands out, then feel free to borrow it! Avoid copying someone’s bio–that’s their story, not yours–but you can absolutely mimic its structure. 

4. Get help.

You’re not the only one who is trying to create a bio that stands out from the crowd. Asking friends for feedback or using online grammar software can help you write the perfect business bio and make it one of a kind!

• Business Communication

How to Write an Executive Summary

Writing Your Year-End Performance Review

How To Write A Great Conclusion Paragraph

• Frequently Asked

How to Write an Address

How To Write a Whitepaper Document

How to Write a Business Plan

Join the thousands who have sharpened their business writing skills with our award winning courses..

Copyright © 2024 Businesswritingblog.com.

• Get started

How to write a company bio? 20 company bio examples for inspiration

Table of contents

You know that crucial writing task you’ve been putting off for way too long? The one where you have to write a short bio about your company, its values, and its mission statement...

You may think, "Ugh — why is everyone asking me to do something I hate so much?!" Well… we all have our own pet peeves, but this one is pretty important.

Whether you’re starting a new business, applying for a loan, or saying hello to a customer for the first time, having a polished company bio can help bring your story to life. And that's why you need to look at the best bio examples for inspiration.

So what makes a company bio that good?

The answer depends on the kind of business you have, the tone you’re trying to set, and what you want to accomplish.

Sure, you need to keep it concise and spell out who your team is and what you do. But you also need to give context and make sure your bio reflects the day-to-day culture and values of your company.

In other words, writing a business bio isn’t just a writing task. It’s an exercise in thoughtful storytelling.

Your company bio will help define who you are as an organization and who you want to be. That being said, the stakes are high, and the pressure is on! But no need to worry; we’re here to help.

Writing a company bio can feel like more trouble than it’s worth, but it doesn’t have to. Keep reading to discover a complete guide to business bios with 20 company bio examples. And a secret trick to writing a bio for business in seconds!

Table of Contents

What is a company bio.

Companies are starting to ditch the usual boring press release and sizzle-stat press kit. Instead, they are creating more engaging bios that help potential customers understand why they should care about their company. These new, exciting bios are commonly referred to as a company bio or "About Us" page on websites.

A company bio is a brief, informative summary of your company's history, present profile, achievements, and mission. It gives potential customers or clients a quick overview of what your business is all about.

You can use your business bio on your website and in other marketing materials, such as brochures and business cards . A well-written company bio can not only help you attract new customers and partners but can also boost your search engine ranking. These kinds of bios are more on the professional side, so make sure to look for some professional bio examples first while writing a bio for your brand.

The content in your business bios can provide potential customers with an introduction to who your business is, what you sell and why you’re different. It can help answer essential questions customers have while forming an opinion (or purchasing decision!).

Additionally, it can build trust and credibility, create a compelling value proposition and help create a personal connection. These are all key elements in helping your business stand out and become successful.

Benefits of a company bio

Your brand message and story are powerful assets. After all, they are two of the top reasons customers choose to stick with your company.

Businesses rarely make decisions using cold, hard facts alone — a company’s story and message often influence a purchase decision as much as its products and services.

But don’t overlook the importance of a good company bio. Your bio is the “hook” that can turn a casual website visitor into a devoted customer — making sure it’s present and written in an engaging way, then, is critical. Here's why a business bio is helpful for your brand:

• First impression on the customers : This is one of the first things people will look at when they're trying to learn more about your business, and the first impression is the last impression. So engaging first impressions can boost your business .
• Build trust with the customers : A company bio is also a great opportunity to show off your personality and build trust with potential customers. by including proper reviews and testimonials, you can easily improve your credibility.
• Boost your SEO and revenue : Including all relevant keywords and information in your company's bio will help Google and other search engines understand what your company is all about. Your revenue will increase as more search results are displayed.
• Help in the alignment of same-value customers : In today's climate, consumers are savvier than ever before. They're interested in buying from brands that share the same values as them, whether it's a commitment to sustainability or a focus on social responsibility.
• Stand out of competition : Today, there is so much competition, but your company bio helps you to explain why your company is unique. It highlights your unique selling proposition.

The 5 things you need to include in a company bio

Company bios might seem like a no-brainer. But believe it or not, crafting a great company bio requires more than just throwing together a few sentences introducing your business.

In truth, it’s a valuable piece of copy that can play a major role in your brand’s narrative — and even boost your sales.

Creating an eye-catching and magnetic bio for a business is an art form. Here are the five elements to include in your copy:

1. Your unique story: What makes your company special? What's your backstory? Why did you start this business? Your potential customers will want to know, so make sure to include it in your bio.

2. Your team : Who are the people behind your company? Introduce your team and tell us a little bit about them. Customers like to know who they're doing business with, so this is an important part of your bio.

3. Your products and services: What do you offer? Be sure to include a brief description of your products and services, so potential customers know what you have to offer. You can also include some reviews and testimonials to improve your credibility.

4. Your brand values: What are your company's core values? What do you believe in? Be sure to include this in your bio so potential customers know what they can expect from doing business with you. This is your chance to go beyond a transactional relationship with your customers and speak to the meaningful impact you’re making in the world.

5. Your contact information: Make it easy for potential customers to get in touch with you by including your contact information in your bio. You can also create a call-to-action to increase your conversions.

How to write a company bio?

When writing a company bio, it's important to focus on the unique aspects of the company. What sets the company apart from others in the industry? What are the company's core values, and how do they guide everything the company does?

One way to make the company bio more interesting is to focus on a single point.

For example, instead of listing all the products the company sells, focus on one key product and how it has helped the company succeed. Or, instead of discussing the company's history, write about how the company has helped its employees and customers grow and succeed.

By concentrating on a single point, you can make the company bio more interesting and unique.

Here are a few tips to make your business bios stand out:

Know your Audience

Before you start writing your company bio, it's important to understand who will be reading it. Will it be potential customers? Investors? The media?

Once you know your audience, you can start to understand what they expect from you. What information are they looking for? What do they want to know about your company?

Once you have a good understanding of your readers, you can start to craft an interesting, tailor-made company bio for your target market to help you connect with them quicker and develop long-lasting relationships, making it more likely that they will choose you over a competitor.

For example, If you are writing a company bio for a potential customer, you will want to focus on your company's history, your product, and your service. On the other hand, if you are writing a company bio for a potential investor, you will want to focus on your company's financials, your business model, and your competitive landscape.

There's a lot to consider when getting to know your audience. To start, think about:

• Their basic demographic information like age and location.
• Then, consider their interests, their professional goals, and desires.
• What challenges are they facing?
• Also, analyze their buying habits and their preferred channels for receiving information.
• Plus, their level of engagement with your brand.

The more you know about your audience, the better you can target your marketing efforts to meet their needs.

Focus on what makes your company or product different

Differentiating yourself from the competition should always be a top priority when figuring out how to promote yourself.

But your message doesn't have to be complex or try to be something it's not. You should strive for authenticity, something that feels natural and in line with your mission or product.

Put yourself in the shoes of your customer. What do they expect from you that’s different from other businesses that offer similar goods or services?

Answering this will help you determine what makes you stand out and give you a strong foundation for crafting any type of marketing outreach, whether it's on social or digital.

Here are a few key points to keep in mind:

Why did you start this company : Highlight which pain points of the users or customers you identified to start your company and how your company or product is solving their specific problems.

When did you start your company: If your company was a pioneer in any particular field and did a lot of research and development work, and you are a leader in that field, then a number of years of experience will also be a key highlight feature.

Who started your company: If the founder of your company is a well-known personality, then highlighting him will also boost your uniqueness. Take advantage of your founder's personal brand.

How do your products or services differ from those of your competitors? Highlight which of your products or services are most wanted in the market and what unique values they are providing. Be sure to emphasize what makes your business or product unique. Is it a cutting-edge product or service? Are you consistently striving to provide superior customer service in your industry compared to competitors?

Customer praises for your past work : If you have good testimonials and reviews to showcase, don't shy away. Put it all out there! This helps build trust and credibility for your brand in the market.

Next, be sure to focus on your team. Who are the people behind your company, and what are their stories? This is what will humanize your company and make it relatable.  You can include details about them as:

“We are proud to have a team of highly skilled and dedicated professionals who are passionate about what they do. Meet our team:

Our CEO, Mark, is a visionary leader with a passion for innovation. He has a proven track record of success in the tech industry, and he is committed to making our company the best it can be.

Our CTO, Sarah, is a world-renowned expert in her field. She has developed groundbreaking technology that is changing the way businesses operate.

Our Head of Marketing, Tina, is a creative force to be reckoned with. She has a deep understanding of the customer journey and knows how to craft powerful marketing campaigns that drive results.

Our Head of Sales, John, is a seasoned sales professional with a passion for helping businesses grow. He has a deep understanding of the market and knows how to close deals.

We are proud to have such a talented and dedicated team. We are confident that we can provide our customers with the best possible products and services. If you want to make a bigger impact, your future recruits can get a clearer idea of how much your employees love what they do if they showcase these employee testimonial samples through video.

Your company's mission

Finally, end with a statement that resonates with your audience. A mission statement is an important document that can help guide your business decisions. Not sure where to start? Here are a few tips:

First, think about what you want your business to be known for. What are your core values? What do you want to achieve? Answering these questions will help you create a mission statement that is authentic and unique to your business.

Next, keep it short and sweet. A mission statement should be concise and easy to remember. It's not a place to list everything you want to do or achieve.

Finally, make sure it's realistic. Your mission statement should be achievable. It should also be inspiring and motivating, so don't hesitate to get creative!

Now that you know a few tips for creating a mission statement, it's time to get started. Just remember to be authentic, concise, and realistic, and you'll be well on your way to creating a statement that reflects your business and what you hope to achieve.

After all, you want your audience to remember your company bio - not fall asleep reading it!

Whether you're starting from scratch or revamping your existing company bio, Writesonic can help.

The best places to display your company bio

Since your company bio is a major element of the storytelling involved in your branding process —not to mention a common point of reference for current and future customers, you need to make sure that it's easily accessible online.

But there are other places on the web where you can display your bio in addition to your website - having your bio on sites like LinkedIn, Facebook, Twitter, and beyond gives you more opportunities to connect with customers, job seekers, and partners.

Your company bio should also be available on public review sites like Yelp and Google Reviews, not just on your own website.

Creating a positive first impression of your enterprise is critical, so make sure customers have access to your company bio whether they visit your website or any other web property.

Especially on social media, it’s important to get to the point quickly and make sure your message stands out amongst the clutter. Here are a few things you need to keep in mind while writing company bios for different online platforms:

Business bio on Twitter

A company bio on Twitter is like a handshake: it's the first impression potential customers have of you and your brand. A well-crafted company bio on Twitter establishes credibility and trust. You can highlight your unique selling points, features, customer reviews, and ratings.

Another benefit? Twitter is an incredibly powerful tool for marketers, allowing them to expand their reach, build an engaged community, and increase their brand's visibility. Having a robust company bio on your Twitter profile is key to making sure each post captures the attention of potential customers.

So, while a company bio on Twitter may seem like a small detail, it's actually an incredibly important piece of the puzzle. It speaks to the heart of your customer and has the power to inspire action.

That's why it's so important to take the time to craft an informative and charming company bio that stands apart from the competition. Here are some tips to help you create one:

• Your style should be consistent with your company's brand and image.

• Use emojis and hashtags to spruce up the presentation.

• Don't write long, rambling sentences or cram them with too many hashtags. It's wiser to focus on a few keywords that explain what your company is about.

• Mention the main location of the company and any awards or recognitions you have won.

• Try to be creative and fun! Sometimes, this is best done with a joke or an uncommon phrase. For example, if you are a marketing firm, you could say something like, "We specialize in launching rockets 🚀 to success!"

• Use your bio to establish your company’s expertise. Whether you’re a startup or an industry leader, establish your authority by discussing what sets you apart from the competition.

At the end of the day, people remember companies that tell a good story. Rather than simply listing facts, use your Twitter bio to capture the emotion behind your company. After that, you have to write and schedule tweets catered to your audience. When done correctly, your company will be the talk of the town.

Business bio on Instagram

An Instagram bio is more than just 150 characters words. It’s the window into your business’s or brand’s soul. You want potential customers and partners to see you for who you really are, so don’t be afraid to be creative and show off your culture and values.

Working on your company’s Instagram bio doesn’t have to be a chore. In fact, it can be a fun way to show off your culture and make your business stand out from the pack. Plus, if you play your cards right, you might even make a few sales along the way.

If you need to write a good company bio for Instagram, here are some tips:

• Keep it snappy. A bio is not a place to wax poetic about your capabilities. Be punchy, funny, and clever.

• Make it visually appealing. People respond to images more than words. Use emoticons to amuse your followers and show off your spirit and values.

• Spill the beans. Let people in on what your business is all about. Share your story, mission, perspectives, successes, and wins.

• Focus on what makes your company unique. This could include your company's mission, values, awards, or even customer testimonials.

• Be sure to include keywords related to your industry so that potential customers can quickly and easily find your page.

• Finally, make sure to include a link to your website. This way, potential customers can learn more about your company or make a purchase without leaving the app.

And remember, different companies need different bios. What works for one may not work for another. Think about who your audience is and tailor your bios accordingly.

Business bio on LinkedIn

Ah, the famous LinkedIn Profile. A resume that's designed to revive interest in your career and create new opportunities. Get it wrong, and you end up with a profile that looks like a boring list.

This platform offers you a chance to write more in your company bio section than other social media platforms. With a 2000-character limit, you can freely experiment.

Here are a few important points to keep in mind while writing a business bio for LinkedIn:

• Your bio should tell a story. Your education, job history, and professional certifications provide the backdrop, but your story is much more than facts. Sure, include your experience and expertise, but focus on how it all ties in with the next job or project you want to pursue.

• Make sure you include a few unique elements. This is where you share the quirky aspects of yourself and your personality. Be sure to make your headline memorable, meaningful, and fun.

• Balance the tone of your bio between professional (take it seriously) and lighthearted (you can still have fun).

• Showcase your strengths and accomplishments while also presenting yourself as someone others would genuinely want to work with.

When in doubt, consider asking a colleague or a friend to look over your profile. Having someone else take a look might be just the freshening up you need.

Remember, this cyber-resume is your chance to present yourself and make that ideal connection confidently. It's an impressive document, so give it its due attention.

Business Bio on the website

Writing a good company bio could make all the difference between gaining the trust of website visitors and getting lost in cyberspace. A good company bio should have four essential elements: personality, facts, story, and language.

When writing your company bio, inject personality. Ask yourself what makes your company unique and shine that through in your bio. Is it a family-run business? Do you have an uplifting story of success? Have you achieved an award? Mention it in the bio.

Don't forget to mention the facts either; include the year your company was founded, what sector you work in, and what you specialize in. Your viewpoint and business ethos should also be made clear.

Your story should be something that resonates with people enough for them to remember your company and make them want to work with you. A good story should be kept short, informative, and impactful to the reader.

Moreover, pay attention to the language you use. It is a reflection of your business, so use words that make your company sound professional, reliable, and trustworthy. Start with a strong lead in a sentence, break it into points, and end with a call to action.

If you follow these tips when writing a company bio, you will be sure to win over the trust of visitors and be remembered.

20 Company Bio Examples

Company bios on twitter examples.

• Talk about delivering a message clearly, and you can see Hello Fresh acing that too! Their Twitter bio states what they do directly and in a catchy way.

2. Alaska Airlines have now reached tweeting altitude...With this fun copy, their Twitter company bio never fails to catch anyone's attention.

3. Harry Potter franchise not talking about 9 3/4 out of 10? Impossible! If you need to see an example that shouts, "less is more!!!" this is it.

4. We all know what Merriam-Webster stands for. And their business bio on Twitter completely supports their brand identity. You can clearly understand what they do.

Company Bios on LinkedIn Examples

• How to utilize the entire 200-word character limit on LinkedIn while talking about meaningful things? AppleOne's LinkedIn summary section is the perfect company bio example to follow for this. They started with an introduction, listing all their values that give a human touch.

2. Empathy with fun? Or, let's say, a casual attitude...goodr's LinkedIn summary gives casual and carefree vibes in just three paragraphs. Very on-brand and impressive for sure!

3. When you think about Walt Disney, you think about creativity. But what about its corporate side? This, right here, is how you emphasize your company values depending on the platform.

4. how can we forget about CTAs? All great business bio examples conclude with a CTA and links to other social media profiles or websites. So here you go.

Company Bios on Instagram Examples

• Filled with emojis and to-the-point, High Arc media says it all in a few words that create a long-lasting expression. And doesn't those $3000 generate curiosity?

2. With a cute logo, color theme, and beautiful highlights, Tasty Tie's Instagram account speaks clearly about what their product is (and who's their ultimate consumer).

3. Let's not forget the importance of mentioning details like company presence. Pura Vida's company bio on Instagram starts with their company values, and social work and ends with a link in the bio.

4. Squarespace adds their hashtag in their Instagram bio to make their profile easy to discover. From compressing their bio to one line to adding a link in the bio. this one is a fascinating example of keeping it simple.

Company Bios on Website Examples

In fact, when you go further down, you can notice they have CTAs every now and then. This business bio example is an excellent inspiration for how to write a company bio that converts.

How Writesonic helps you write a professional company bio

At Writesonic, we specialize in creating custom company bios that are tailored to our client's needs. We take into account the company's unique story and goals, and we craft a bio that accurately reflects who they are and what they do.

We know how to highlight your key strengths and differentiate you from your competitors. We also understand the importance of using the right keywords and phrases for SEO purposes so that the bio can be easily found by potential customers or clients.

Remember to focus on single points and avoid overwhelming your reader with too much information. Keep it concise and to the point, and you'll be sure to create a company bio that your audience will love.

There are various AI writing tools out there, but the best among them is right here. Here's how you can create a company bio sample for your business in seconds with Writesonic's company bio generator:

Step 1 - Select Company Bios V2 from the Writesonic library

When you log in to your Writesonic account, the first screen you see is your dashboard.

On your dashboard, search for “Company Bios V2” and click on the tab; you can also browse through the features by scrolling up and down to find this AI writing feature.

Step 2 - Enter your input

Type in your company's name and information, and choose a tone of voice.

Step 3 - Now select the platform

Writesonic offers you the option to select from 4 platforms. The content for each platform will be generated differently based on the platform's standard.

Step 4 - Hit Generate

Finally, click on generate to create 3 company bios. Regenerate if you need more options.

Frequently Answer Questions

What is the difference between a company bio and a professional bio.

When it comes to marketing yourself or your business, a company bio and a professional bio are two of the most important tools you have at your disposal. But what exactly is the difference between the two?

A company bio is a brief description of your business that can be used on your website, in marketing materials, or on social media. It should be concise and to the point, highlighting what makes your company unique.

A professional bio, on the other hand, is a longer, more detailed account of your professional history and achievements. It can be used on your website, on job applications, or in networking situations. Unlike a company bio, which is all about the business, a professional bio is all about you.

What is the difference between a company bio and a personal bio?

A company bio is a brief description of a company, usually found on the company's website. It gives an overview of the company's history, products, or services. A personal bio, on the other hand, is a brief description of a person, usually found on that person's website or social media profile. It gives an overview of the person's life, work, or interests. Both types of bios can be used for SEO purposes. A company bio can help improve the search engine ranking of a company's website, while a personal bio can help improve the search engine ranking of a person's website or social media profile. Have a look at some personal bio examples to get an idea.

How company bio may help in boosting your SEO and increase your sales and revenue?

The use of keywords in your company bio can help boost your SEO and increase your sales and revenue. By including keywords in your bio, you can make sure your site is optimized for Google and other search engines. Moreover, a company bio can help you reach out to new customers and build brand awareness.

This can result in more people finding your site and more customers. You can let people know what your company does by including information about it in your bio. Finally, a company bio is an excellent way to build a professional website and can help you attract new customers and build a loyal following. You can create a site that looks exactly the way you want by including information about your company and your products and services.

You can use a company bio to build the perfect website for your business, no matter how big or small it is.

How latest AI writing tools are able to generate your company bio in seconds and which is the best AI tool in this regard?

If check out the latest AI writing tools if you want to generate a company bio fast and easily. These tools are designed to help you create a professional and well-written bio in seconds, and they're perfect for businesses of all sizes. There are a few different AI writing tools available, but Writesonic is the best AI writing tool for this. It not only creates a professional and well-written bio, but it also optimizes your bio for SEO. As a result, your bio will appear more often in search engine results, which means more clients and customers will find you. If you're looking for an easy and quick way to create a company bio, then Writesonic is the tool you'll need.

A Writesonic is unique in that it has separate features for different types of bios, such as

• Company bio for Twitter
• Company bio for Instagram
• Company bio for LinkedIn
• Company bio for a company website

Because permitted characters length for different social media platforms, such as Twitter, Instagram, and LinkedIn, are different, it is best to use different company bio generator tools

Samanyou Garg

Get started with writesonic.

Subscribe to never miss out on content inspiration

How To Write Product Descriptions That Sell (Tips + Templates)

How to Train ChatGPT on Your data? A Guide to Building a Custom AI Chatbot

How to Add Live Chat on a Website in Under 5 Minutes?

Earn 30% Lifetime Commission as an Affiliate!

16 Best Business Bio Examples

Study these 16 business bio examples to learn how to write an effective one for your marketing needs.

A business bio is a chance for business professionals to showcase who they are and what they bring to the table for potential employers or clients. It also gives the business professional a chance to show off some of their personality. The internet has created an atmosphere where the professional bio becomes an integral part of a person’s brand. Some important elements that most professional bios will include are:

• Educational background
• Work history
• Professional accomplishments or awards
• Contact information

How a person presents that information is what makes a bio effective. In addition, some bios will include keywords or tags for SEO purposes, and it provides the chance to showcase some of the person’s personality. Often, it will include a call to action to encourage the reader, whether a recruiter or a potential client, to contact the person to work with them.

Writing your bio can be challenging. In some ways, it can feel like bragging about listing your accomplishments, and many writers find it challenging to write about themselves. Yet a compelling bio is essential to your branding and marketing goals. Studying other people’s bios that work is an excellent place to start as you write your own. You can find business bio examples on company websites, social media pages, LinkedIn profiles, and personal websites.

To learn how to write one effectively, study these short bio examples and see what effective marketers are doing to showcase their accomplishments appealingly and effectively.

1. Lena Axelsson: Therapist

2. rebecca bollwitt: writer, 3. lisa quine: creative consultant, 4. alberto beto perez: zumba fitness co-founder, 5. megan gilmore: food blogger, 6. ann handley: writer and marketer, 7. van jones: podcast host, 8. corey wainwright: blogger, 9. mark levy: branding professional, 10. audra simpson: professor, 11. audra simpson: anthropologist, 12. tim cook: apple ceo, 13. alex bishop: guitar maker, 14. michael siemsen: author, 15. marie mikhail: recruiter, 16. wonbo woo: producer.

Lena Axelsson is a marriage and family therapist who writes for Psychology Today. In the bio she created for the magazine’s website , she does not provide traditional biographical information. Instead, she introduces her core belief. Instead of a personal statement, she shows how her beliefs impact her work with people suffering from trauma. This approach is effective in her goal of reaching potential clients with her professional skills because it showcases how she would choose to help them, rather than simply stating her educational background and years of experience as a therapist.

In her Instagram profile , Rebecca Bollwitt gives a great example of using social media platforms to create compelling bios. These platforms have specific word or character limits; thus, they can’t contain all your details. Rebecca lists her pronouns, a few accomplishments, and her Instagram handle. What makes this Instagram bio so effective is its use of emojis. Emojis are part and parcel of the Instagram experience, and showing a stack of books shows that she is an avid writer. In addition, the heart emoji followed by her husband’s Instagram tag shows her as a real person with a family life of her own.

Lisa Quine has an effective business bio on her portfolio website. This website showcases her creative work by stating what she focuses on for her art. She also has a list of clients she worked with in the past, and she lists her professional accomplishments. This bio will grab the reader’s attention because it discusses all aspects of her creative work. As a freelancer, she has been commissioned to work on a wide range of projects around the globe and has won awards for her craft. The bio ends with some personal information about Lisa to add that personal touch and show that she is human.

In his LinkedIn summary , Alberto Beto Perez writes like he is writing a short story. He starts with his first work experience as a teenager and shows how he created Zumba as an exercise option through a happy accident. The bio ends with a statement about the success of Zumba as a dance and exercise form today. This LinkedIn bio works well because it is an engaging read. Most people have heard of Zumba, and it walks the reader through the creation of the exercise regime. In the end, the reader is cheering for the success of the hardworking young man who rose from a busy teenager to a successful entrepreneur.

Megan Gilmore masterfully uses her Instagram profile to showcase what she does, creating real food recipes that help people detox. She also markets her cookbook using words and emojis. At the bottom of the bio, Gilmore directs the reader to her website link with a finger pointing down the URL. This visual effectively increases the traffic to her site, which is the ultimate goal of her Instagram page. You find also find these about us page examples helpful.

On her personal website bio , Ann Handley skips the temptation of bragging about her excessive number of accomplishments. Instead, she weaves those accomplishments into a short bio that leaves the reader feeling inspired. In her bio, she focuses on the challenges, not her accomplishments. However, she shows how her accomplishments can be used to help the reader overcome those challenges. Ultimately, readers are left inspired to believe Ann can help them with their writing and marketing needs.

Van Jones is a Podcast host for CNN. In his Twitter bio , he uses the character limit well. Rather than posting a job description, he posts the tagline for his podcast, the Twitter handles for CNN, and some of the other pages he works for. In addition, he adds the new podcast schedule and highlights his accomplishment as a New York Times bestseller. What makes this particular bio so appealing is that the first thing he lists is not one of his jobs or accomplishments. Instead, it is his role as “dad.” So, again, the bio tells us that he is, first and foremost, a human being.

In her business bio for Hubspot, Corey Wainwright does not have much room to write. Thus, she must capture the reader’s attention without many words, and she does so marvellously. The bio tells about her interest in Bruce Springsteen and her role in content marketing, and it also includes a shoutout to Hubspot’s products. Wainwright’s ability to weave some personality into a bio that’s just two sentences long is what makes it such a practical example of a business bio. The reader knows a little about who she is and what she does, and that’s all they need from this particular bio platform.

Mark Levy owns a small business that helps people increase their fees with better branding. His About Us page has two biographies, which is an interesting take. His first biography is the short version, which lists credentials and uses bullet points to get to the bottom line quickly. In the long bio, he writes a story. He uses humor and tells how he went from a shy high school student to a successful entrepreneur. His use of copywriting shows why he has been so successful in his work with personal brand marketing, which adds to the appeal of this professional bio.

Audra Simpson is a professor at Columbia University. She uses her bio on the school’s website to succinctly list her research interests and professional background. It is written in the third person, and in some areas, it simply lists accomplishments in list form, not paragraph form. This biography includes a short, two-sentence bio that specifically discusses her research and work. Because the website lacks space, it does not get into personal biographical information but focuses entirely on the teacher’s teacher’s professional work. It also includes her office hours and contact information to make it easy for students to reach out.

Audra Simpson is a political anthropologist who has a compelling  bio on her personal website.  However, even though it is on a personal website, she uses the third person to keep the biography professional. The first half of this biography shows why she does her work. The second half of the bio shows some of her accomplishments, including awards she won and books she published. Readers get a complete picture of who she is and what she brings to the table when they read this short biography.

Tim Cook’s bio on the apple company website is more professional and less personal than some others on this list, making sense as he is the CEO of a large and successful tech company. It starts by stating his job title and role in the company, then shows how he got to that role within the company.

At the end of the biography, Cook tells his other jobs that led him to his work with Apple. Finally, it ends with his educational information. This top-down format shows how he worked his way up in the company step by step until he came to the leadership role he holds today. It is simple, straightforward, and effective at conveying the information a reader needs to put a face and some accomplishments behind the name.

If you are looking for creativity in a bio example, then the bio on Alex Bishop’s website is a great one to look at. It starts with an engaging video that draws in the website visitor; then it opens with stories from his childhood. This moves into telling about his journey to becoming a guitar maker. This bio stands out because it uses first-person voice rather than third-person. It still maintains a professional tone, even directly from the writer. Readers feel they connect with Bishop as they read about his journey to the success he has today.

Author bios can often be found on book-selling websites, with Amazon being one of the biggest. An author’s bio needs to share some of his work and personal information, and Michael Siesmen’s Amazon bio does this well. Even though it is just a few lines long, Siesman’s bio states the number of books he wrote, where he lives, and what some of his interests are. It also includes links to his website and social media pages. Thus, if someone is reading this bio and wants to contact him, they can.

Marie Mikhail has a compelling  LinkedIn bio  with all the essential elements. In the first sentence, she states her job title while also stating her passion for it. Then she ushers the reader into a story of her background. In the story, she weaves in some of her accomplishments. She then links to some LinkedIn articles to help with her personal branding goals. It is short, but it effectively conveys everything a reader would want to know to decide if they will work with Mikhail.

Wonbo Woo is the executive producer of the video content for WIRED. Because of his long list of accomplishments, his  website bio had to carefully choose what he would highlight.

To grab the reader’s attention, he starts with one of the most important and impressive awards he received, his Emmy Award and his Nieman Fellowship from Harvard. This grabs the reader’s attention and sends them into a narrative outlining more of his accomplishment. He also presents a wide variety, helping the reader see how well-rounded he is as a content producer. Unlike many of the bios here, it simply focuses on his content and accomplishments, but it works because these are the most important facets of his career.

Looking for more? Check out our guide on how to write a bio for work !

Nicole Harms has been writing professionally since 2006. She specializes in education content and real estate writing but enjoys a wide gamut of topics. Her goal is to connect with the reader in an engaging, but informative way. Her work has been featured on USA Today, and she ghostwrites for many high-profile companies. As a former teacher, she is passionate about both research and grammar, giving her clients the quality they demand in today's online marketing world.

View all posts

How to Write a Short Professional Bio (With Examples and Templates)

3 key takeaways

• What a short professional bio is and why you need one
• What to include in a short bio to make it stand out and relevant to your audience
• Examples, templates, and a faster way to write your bio with Teal's Professional Bio Generator

In a world where just about everyone is represented online, your short professional bio often serves as a first introduction.

Often, it's what employers or other professionals will use to form their initial impression. And how you present yourself can help influence whether someone invites you to connect, interview you, or simply move on.

Below, you'll learn what you need to write your bio and how to actually write one. You'll also find templates and some short professional bio examples to use as a guide.

Looking for a quicker way to a polished bio? Sign up for Teal for free and try the Professional Bio Generator.

What is a short professional bio? 

A short professional bio is exactly what it sounds like—a short professional biography that introduces yourself and gives a brief overview of your career and accomplishments. It gives future employees, colleagues, and anyone else you're networking with a more well-rounded picture of who you are.  

While "short" can be subjective, length often depends on the platform and the audience you're sharing your bio with. There's no one-size-fits-all, and you'll tailor the length based on where it's being shared—whether that’s on your personal website, LinkedIn profile, Twitter bio, or your resume.

What’s the difference between a professional bio and short professional bio?

A professional bio and a short professional bio both summarize your career, qualifications, and achievements, but each caters to different contexts and needs. 

A professional bio is a detailed account—that can span several paragraphs—and covers your:

• Career background
• Most noteworthy achievements and impact or results
• Skills you've developed or are developing
• Some personal insights

This version is appropriate for professional websites, long-form pitch documents, or networking platforms (like in your LinkedIn About Me section) where a more thorough introduction is valuable.

On the other hand, a short professional bio is a concise version that filters the most important information from your professional bio into key takeaways. A short bio:

• Communicates your core qualifications
• Briefly touches on your professional persona
• Is ideal for your resume, author bio, or speaking engagements
• Can be used across social media profiles like Twitter and Instagram

What to include in a short bio 

Your short bio should summarize the key takeaways from a longer, more rounded-out professional bio. Think of it as kind of an elevator pitch that highlights what you'd want your target audience (who doesn't know much—if anything—about you) to understand about your career so far.

Here are some things you'll want to address.

• Level of education, if relevant to the audience
• Years of experience in your field, if relevant to the audience
• Your current or former career title
• Major professional accomplishments with impact or goals
• Professional experience, skills, and area(s) of expertise

Now, if you're a student or making a pivot, like transitioning into a new field where you might not have relevant work experience, you'll focus more on your educational achievements (think relevant awards, projects, or volunteer experience) and the skills and knowledge you're developing.

What to include in a short bio if you’re a student

Even if you're still in school, there's plenty of information you can include in your bio, like: 

• Where you're from
• What university, trade school, or boot camp you're attending
• Your area of study or intended major
• Any clubs, teams, volunteering, or other extracurriculars you're a part of 
• Any internships you've completed
• Your career goals 
• Your availability

Generate your professional bio with AI

Want to save time? You can also use the Teal to generate multiple versions of your short professional bio.

How to write a short bio

There's no right or wrong way to write your own bio. Think of this next section as a guide, and remember: short professional bios are unique to each person.

Here are the things you might want to consider if you're ready to write your professional bio:

1. Choose your voice

You have the option to write your short bio from either a first or third-person POV.

In the first person, you'll use  "I, me, and my." In the third person, you'll refer to yourself using your name and preferred pronouns.

As a general rule, using the third person is typically considered more formal, while using the first person is more casual and personal.

 First-person example : "I'm a bestselling author. My work has been published in The New York Times."

Third-person example: "Zane Smith is a bestselling author. His work has been published in The New York Times."

If you want to write and store multiple versions of your short professional bio in different tones or even with different information, use Teal to write and save as many versions as you need for free.

2. Choose your tone

Language can convey different moods. Depending on the context and your personal brand , your bio can sound more buttoned-up or more relaxed and conversational.

These two sentences describe the same person but showcase very different tones and writing styles: 

Example 1: “A recent graduate of the University of Pennsylvania, Sally is currently a consultant at XYZ Consulting based out of their New York office.” 

Example 2: “A recent UPenn grad, Sally swore off econ after years of hard classes only to end up as a consultant at a major firm — but don't worry, she loves it.” 

3. Start with your name and a current or recent role

This isn't a hard and fast rule, but to get your bio started, it's usually easiest to start with your name and current professional title or role. 

Example: “Zane Smith is currently the Demand Generation Manager at ABC Tech Company.”

If you're pivoting careers , you can list your most recent role and use your first sentence to say what you're looking to do next.

Example 1: “Previously the Demand Generation Manager at ABC Tech Company, Zane Smith is actively pursuing new opportunities in marketing management.” 

Example 2 : “Previously the Demand Generation Manager at ABC Tech Company, Zane Smith is now an aspiring 2nd grade teacher.” 

4. Share your accomplishments and achievements

Once you've introduced yourself and your current title, you can flow into your professional background, former job titles, and what you've done or aspire to do. Together, the first two sentences of your bio could read something like this: 

Example:  “Zane Smith is currently the Demand Generation Manager at ABC Tech Company. Previously, he was a Marketing Specialist at FGH Tech Company, where he grew paid traffic to their website by 500% year over year.” 

Pro Tip: Not sure where to start? Try the generative AI in the Teal Resume Builder . With Teal's AI, you can write individual achievements using a job description, keywords, or a custom prompt to articulate your accomplishments effectively and confidently.

5. Share your philosophy or “why” 

Self-promotion can feel incredibly uncomfortable, but it's important to make sure you don't undermine your value. Your “why,” the reason you do what you do every day, can be powerful and meaningful. Adding what gives you the spark to start each workday can set your own professional bio apart from others. 

Example: “Claire was inspired to pursue a career in elder law after volunteering in a nursing home throughout high school and college.” 

6. Add your personal touch

Even though your bio will be used in a professional capacity, it's okay to list a few personal details. We're more than just our jobs, and adding a few personal facts can help illustrate who you are outside of the office. 

Example: “When he's not working, Martin can be found tending to his spice garden and going on nature walks with his golden retriever.” 

Short professional bio examples

Examples of professional bios are invaluable because they provide a clear framework and inspiration for writing your own. They can also help you see how to condense years of experience into a few compelling sentences so you communicate the right details clearly, briefly, and full of impact. 

Short bio example for a personal website

"AUDREE KATE LOPEZ IS A FASHION STYLIST, EDITOR, INDUSTRY EXPERT AND INFLUENCER BASED IN NEW YORK. Audree began her professional career in the fashion departments at Glamour, O, the Oprah Magazine, Editorialist and Redbook magazines. She launched Audree Kate Studios in 2017 and worked on freelance projects at Marc Jacobs, Alice + Olivia, J.Crew and Club Monaco, joined the styling team at Alice + Olivia and became a contributing fashion editor for StyleCaster.com. Over the past few years Audree has styled for various publications, celebrities and retail brands. In 2016, Audree founded a digital course and community for fashion students called Fashion Fundamentals and has hosted workshops and classes around the country, and wrote an ebook titled Fashion Fundamentals."

Why it works: Audrey's bio immediately establishes her as a multifaceted professional within the fashion industry. It outlines her career trajectory and showcases broad experience and evolution, demonstrating growth and adaptability. The mention of initiatives and workshops adds a layer of approachability and commitment to education in her field, improving her appeal as an influencer and mentor.

Professional short bio example on LinkedIn

"Latina creator. Speaker. Tech Mentor. Christen is the Founder of the newly launched app Clara, a community that empowers creators through transparency, brand reviews, and discoverability. An industry vet, Christen has almost a decade of experience working with top content creators at social networking companies such as Instagram, TikTok, and Pinterest. She is a motivational speaker and mentor in the tech space who is passionate about helping people break into the industry through career advice and actionable content."

Why it works: This professional bio online is punchy and concise. It opens by noting Christen's titles and includes years of experience, giving her credibility while underscoring her heritage (which can resonate strongly with a diverse audience on LinkedIn). By focusing on her app, she not only showcases initiative but also aligns herself with trends in tech innovation. Rounding out her short bio are details of working with top content creators, establishing her as a seasoned industry pro.

Short bio example on social media

"Founder of Makelane, a private community for female DTC founders. 70K followers on TikTok where I analyze consumer brands"

Why it works: With only 160 characters to work with, Dulma’s Twitter bio is an example of brevity. It clearly outlines her two main pursuits: managing an online community and producing content for TikTok, making it easy for readers to gauge her interests and activities at a glance.

Company website short bio examples

"Meet our wonderful team We're a tight-knit group of curious creatures, always learning, and constantly seeking out new perspectives and ideas. Get to know our team—they're what makes Teachable, well, Teachable."

Why it works: "Meet our wonderful team" feels like a personal invitation to get to know the group, which can make visitors more inclined to engage. Describing them as "tight-knit" and "curious creatures" adds character and illustrates a vibrant and collaborative work environment. Highlighting that the team is "always learning" and "constantly seeking out new perspectives" positions Teachable as a dynamic and innovative company—committed to growth and evolution.

Tips for writing a short bio

Even though there aren't official rules for writing a bio, there are still some things you should strive for as well as steer clear of if you want to make the best possible impression. 

1. Tailor your professional bio to your audience

Whether it's potential employers, LinkedIn connections, Twitter followers, or visitors to your website, each platform and audience has its own expectations. Keep your information relevant and concise, focusing on what matters most to that intended audience.

2. Be authentic

Your bio is not the place to fudge the truth about who you are. Be honest about what you've done and where you're heading. Not telling the truth could bar you from achieving your goals and land you in hot water. 

3. Prioritize relevant information

We really hate to be the one to tell you this, but unfortunately, most people do not have the time or patience to read a five-paragraph essay about your life story. Sorry to break it to you! 

4. Be relatable

No matter how lofty your accomplishments are, staying grounded may help you establish stronger connections with others. This is where adding personal details and highlighting your personal brand can serve you well. Whether that's with a hobby, interest , or other role outside of work, being relatable can let others understand and get to know you better and determine if you would be a good fit for a company.  

5. Be professional

It's appropriate and expected for you to talk about your professional skills and accomplishments in your short bio. That said, there's a fine line between talking about your achievements and sounding arrogant. These two examples talk about the same accomplishment but come across differently: 

Example 1: “An accomplished pianist, Ryan was selected out of nearly 7,000 applicants to perform at the annual New York State School Music Association festival last spring.” 

Example 2: “An accomplished pianist, Ryan was the obvious choice to perform at the annual New York State School Music Association festival last spring (because he's the best).” 

Also, if you're revising your bio after a lay-off or termination, avoid sounding spiteful. As tempting as it might be, don't make negative statements or accusations in your short bio. Positivity and a good attitude will get you much further.

Short professional bio templates

If you prefer to plug and play or need a short bio in a pinch, don't worry; here are three short bio templates to get you started:

Short professional bio template for working professionals

[First name last name] is [currently/formerly] a [insert most recent job title] at [most recent company name] . A proud graduate of [school or university] , they were inspired to pursue a career in [field] after [explain what led to your decision to work in your industry] . Prior to working at [most recent job title], they were the [previous title] at [previous company], where they were responsible for [insert professional accomplishments here] . In their free time, they can be found [insert your favorite hobbies] . 

Short professional bio template for students

[First name last name] is a current [year] at [institution] majoring in [area(s) of study] . On campus, [First name] is actively involved in [activity name] , for which they [insert details about what you do for the activity you're involved in] . They most recently [interned/worked] at [organization name] , where they had the opportunity to [insert details about what you did on the job] . They intend to work in the [insert field name or industry] after graduation to follow their passion of [insert what you are passionate about] . In their spare time, they can be found [insert your favorite hobbies] . 

Short professional bio template for a gap in employment

[First name last name] is a [position/job title] with [number] years of experience in [specific skills or industry] . Following [briefly mention the reason for the employment gap] , [he/she/they] took some time off to focus on [briefly mention what they did during the gap, e.g., personal development, family obligations, health reasons] . During this time, [he/she/they] also [briefly mention any relevant skills or achievements acquired during the gap] . [Name] is now eager to return to the workforce and is excited to bring [specific skills/accomplishments] to [his/her/their] next role. With a proven track record of [list specific achievements or skills] , [Name] is confident in [his/her/their] ability to contribute to [specific industry/profession] and make an impact in [his/her/their] next position.

If you decide to use any of these templates, tweak it ever-so-slightly. Once you've finished entering your details, try adding a bit of personal flair.

Swap adjectives, remove anything that doesn't quite fit with your vibe or experiences, or append some more personal details as you see fit. Feel free to work off of any one of the bios from these resume examples to get a feel for how different styles can be used across roles.

Create your short professional bio with Teal

In a digital world where your online presence often speaks before you do, writing a good, short professional bio is more important than ever. It's the first glimpse potential employers, clients, or colleagues get of your professional life and persona, and the right presentation can open doors to new opportunities and connections. 

Teal's Professional Bio Generator saves time by speeding up the writing process with AI. Whether you're trying to impress potential employers, clients, or peers, Teal's generator adapts to your needs and experience, allowing you to create a unique short bio for any audience with one click.

Ready to write a professional bio with maximum impact in less time?

Frequently Asked Questions

What is an example of a short professional bio.

An example of a short professional bio is: "Katie is a seasoned marketing professional with over 10 years of experience in digital advertising strategies. She has helped numerous brands achieve their online marketing goals, leading to increased visibility and 3x revenue YoY."

How do you write an impressive short bio?

To write an impressive short bio, focus on your most significant achievements, relevant skills, and experiences that set you apart. Keep it concise and tailored to your audience to engage and leave a memorable impression. You can also use the Teal  AI Resume Builder  Generative AI to craft a bio that highlights your unique professional journey and skills in an engaging way.

What is a short biography about yourself?

A short biography about yourself should concisely summarize your professional background, major accomplishments, and skills. For example, "I'm an innovative software developer with 5 years of experience in creating scalable applications, known for my ability to troubleshoot complex issues and my commitment to delivering high-quality software solutions."

Emily Polner

Related articles.

How Long Should a Cover Letter Be? (Ideal Length for 2024)

Lying on a Resume? Learn the Risks & Consequences (+ Better Alternatives)

30 Best Personal Skills for Your Resume [Examples]

How to List Contract Work on a Resume (Guide + Examples)

We help you find the career dream.

•  Guest Posts

30 Professional Bio Examples and Templates to Showcase Your Expertise

30 professional bio examples and templates to help you craft a compelling and impactful bio that showcases your expertise and personal brand

Table of Contents

Your professional bio is more than just a few lines of text on a website or social media profile. It's your chance to make a strong first impression and tell your unique story to the world. Whether you're a job seeker, an entrepreneur, a freelancer, or a professional in any field, a well-crafted bio can make a significant impact on your personal brand.

But how to write a professional bio that stands out and accurately represents who you are and what you've accomplished? That's exactly what we'll explore in this blog post. We'll provide you with valuable tips and practical examples of professional bio to help you in writing a professional bio that captures attention, highlights your expertise, and leaves a lasting impression.

Let's get started.

How to write a professional bio

Writing a professional bio can be a valuable tool for various purposes, such as a website, social media profiles, speaking engagements, or professional networking. It provides a concise and compelling summary of your background, expertise, achievements, and aspirations.

Here are tips for writing a professional bio

1. Identify your purpose

Determine the specific purpose and target audience for your bio. Are you writing for a professional website, LinkedIn profile, or conference brochure? Understanding your audience and their expectations will shape the tone and content of your bio.

2. Start with a strong opening

Begin your bio with a captivating and attention-grabbing statement. This can be a notable achievement, an intriguing personal detail, or a unique selling point that sets you apart. It should quickly engage the reader and make them want to learn more.

3. Provide relevant background information

Offer a concise overview of your professional background and expertise. Highlight your educational qualifications, relevant work experience, and any specialized training or certifications you possess. Focus on the aspects most relevant to your target audience.

4. Highlight key achievements

Showcase your significant accomplishments and milestones. These could include notable projects, awards, publications, successful campaigns, or any other achievements that demonstrate your skills and expertise. Use quantifiable data whenever possible to provide tangible evidence of your success.

5. Showcase your skills and expertise

Discuss your areas of specialization, core skills, and unique abilities that make you stand out in your field. Emphasize how these skills align with the needs and interests of your target audience. Use specific examples or testimonials to illustrate your capabilities.

6. Demonstrate your value proposition

Clearly articulate the value you bring to your audience. Explain how your expertise, experience, or products/services can solve their problems, meet their needs, or provide valuable solutions. Focus on the benefits you offer rather than just listing features.

7. Incorporate personal elements

While your bio should primarily focus on your professional accomplishments, including some personal details can help humanize your profile. Mentioning relevant hobbies, interests, or volunteer work can create a connection with your audience and showcase your well-rounded personality.

8. Keep it concise and focused

Aim for a bio length of around 150-300 words, depending on the platform and purpose. Use clear and concise language, avoiding jargon or technical terms that might be unfamiliar to your audience. Make every sentence count and ensure that each piece of information is relevant and impactful.

9. Edit and proofread

After writing your bio, review it carefully for grammar, spelling, and punctuation errors. Ensure that it flows smoothly and is easy to read. Consider seeking feedback from trusted colleagues, mentors, or friends to get a fresh perspective and make improvements if needed.

10. Update regularly

Your professional bio should be a living document that evolves as you progress in your career. Keep it up to date by revisiting and revising it periodically to reflect your latest achievements, skills, and goals.

19 Professional bio examples

Here are five professional bio examples for different fields and purposes

1. Business professional bio example

John Smith is an experienced business strategist and consultant with over 10 years of experience in helping companies drive growth and maximize profitability. As the founder and CEO of XYZ Consulting, John has advised numerous Fortune 500 companies on strategic planning, market expansion, and organizational development. His expertise lies in leveraging data-driven insights to identify opportunities, streamline operations, and deliver sustainable results.

John holds an MBA from Harvard Business School and is a sought-after speaker at industry conferences. In his spare time, he enjoys hiking, playing the piano, and volunteering with local business mentoring programs.

2. Creative professional bio example of graphic designer

Sarah Thompson is a passionate graphic designer and visual storyteller known for her innovative and captivating designs. With a keen eye for aesthetics and a deep understanding of branding, Sarah has worked with leading global brands, creating impactful visual identities and marketing campaigns. Her work has been featured in several design publications and has earned her multiple awards, including the prestigious AIGA Design Excellence Award.

Sarah holds a Bachelor's degree in Graphic Design from the Rhode Island School of Design. When she's not immersed in design projects, she can be found exploring art galleries, experimenting with new art techniques, or traveling to gain inspiration from different cultures.

3. Medical professional bio example

Dr. Emily Davis is a board-certified cardiologist with a specialization in interventional cardiology. With over 15 years of clinical experience, Dr. Davis is dedicated to providing compassionate and personalized care to her patients. She is recognized for her expertise in complex coronary interventions and has performed hundreds of successful procedures, saving countless lives.

Dr. Davis completed her medical degree at Johns Hopkins University School of Medicine and pursued her fellowship training at the renowned Cleveland Clinic. She actively participates in medical research and has authored numerous publications in esteemed cardiology journals. Outside of her practice, Dr. Davis enjoys spending time with her family, practicing yoga, and advocating for heart health awareness.

4. Tech professional bio example

Alex Johnson is a seasoned software engineer and technology leader with a passion for innovation and problem-solving. With over 12 years of experience in the tech industry, Alex has led cross-functional teams in developing cutting-edge software solutions for global enterprises. His expertise spans full-stack development, cloud architecture, and machine learning.

Alex holds a Master's degree in Computer Science from Stanford University and has been granted several patents for his groundbreaking work. He frequently shares his knowledge as a guest lecturer at tech conferences and mentors aspiring developers through coding bootcamps. In his free time, Alex enjoys hiking, playing guitar, and experimenting with new coding languages.

5. Academic professional bio example

Dr. Jessica Rodriguez is a renowned professor of sociology and social justice advocate. With a Ph.D. in Sociology from Yale University, Dr. Rodriguez has dedicated her career to advancing research on inequality, race relations, and social change. Her scholarly work has been published in leading academic journals and has been influential in shaping public policy.

Dr. Rodriguez is a sought-after speaker at conferences and has delivered TEDx talks on issues of social justice and equity. She is deeply committed to mentoring the next generation of scholars and serves as a faculty advisor for various student organizations. Outside of academia, Dr. Rodriguez enjoys exploring new cuisines, volunteering at local community centers, and practicing mindfulness meditation.

6. Legal professional bio example

Elizabeth Davis is a highly accomplished attorney specializing in intellectual property law. With a Juris Doctor degree from Harvard Law School, Elizabeth has successfully represented clients in high-profile copyright and trademark infringement cases. Her expertise also extends to licensing agreements and intellectual property portfolio management.

Elizabeth is a partner at ABC Law Firm, where she heads the Intellectual Property Practice Group. She is a frequent speaker at legal conferences and serves as a mentor to young lawyers. In her free time, Elizabeth enjoys hiking, playing tennis, and volunteering with organizations that promote access to justice.

7. Marketing professional bio example

Jennifer Lee is a results-driven marketing strategist with a track record of driving revenue growth through innovative digital campaigns. With a deep understanding of consumer behavior and market trends, Jennifer has helped numerous companies expand their online presence and optimize their marketing efforts. She holds a Bachelor's degree in Marketing from New York University and is certified in Google Analytics and Facebook Ads.

Jennifer is a regular contributor to marketing publications and is often invited as a guest speaker at industry events. Outside of work, she enjoys traveling, practicing yoga, and exploring new cuisines.

8. Education professional bio example

Dr. Michael Thompson is a dedicated educator and thought leader in the field of educational psychology. With a Ph.D. in Educational Leadership, Dr. Thompson has served as a professor at prestigious universities, where he specializes in child development, motivation, and educational policy. He is the author of several influential books on parenting and education, which have been featured on The New York Times Bestseller list.

Dr. Thompson is a sought-after keynote speaker at education conferences and has appeared as a guest expert on national television programs. In his spare time, he enjoys playing the guitar, hiking with his family, and volunteering with local literacy programs.

9. Finance professional bio example

Sarah Johnson is a seasoned financial advisor with over 15 years of experience in wealth management. As the founder and CEO of XYZ Financial Services, Sarah has helped countless individuals and families navigate complex financial landscapes and achieve their long-term financial goals. She holds an MBA in Finance from Wharton School of the University of Pennsylvania and is a Certified Financial Planner (CFP®).

Sarah is a regular contributor to financial publications and has been featured in Forbes and The Wall Street Journal. Outside of work, she enjoys playing golf, practicing yoga, and serving as a board member for local nonprofits.

10. Journalism professional bio example

Emily Wilson is an award-winning investigative journalist with a passion for uncovering the truth and holding those in power accountable. With a Master's degree in Journalism from Columbia University, Emily has worked for leading news organizations, where she has covered a wide range of topics, including politics, social justice, and environmental issues.

Her in-depth reporting has led to significant policy changes and has earned her recognition from the Society of Professional Journalists. Emily is a regular contributor to national newspapers and frequently appears as a guest commentator on news programs. In her downtime, she enjoys hiking, reading non-fiction, and mentoring aspiring journalists.

11. Human Resources professional bio example

Michael Anderson is a seasoned human resources executive with a proven track record in talent acquisition and organizational development. With over 20 years of experience in the field, Michael has led HR teams at global companies, developing effective recruitment strategies and fostering a positive work culture.

He holds a Master's degree in Human Resources Management and is certified as a Senior Professional in Human Resources (SPHR). Michael is a frequent speaker at HR conferences and is passionate about promoting diversity and inclusion in the workplace. Outside of work, he enjoys playing golf, cooking, and volunteering with local career development organizations.

12. Healthcare professional bio example

Dr. Sarah Mitchell is a dedicated pediatrician committed to providing comprehensive and compassionate care to children of all ages. With a medical degree from Johns Hopkins University School of Medicine, Dr. Mitchell has extensive experience in diagnosing and treating a wide range of pediatric conditions. She is known for her warm bedside manner and ability to establish strong relationships with her young patients and their families.

Dr. Mitchell is actively involved in medical research and has published articles in renowned pediatric journals. In her free time, she enjoys hiking, playing the violin, and volunteering at children's hospitals.

13. Sales professional bio example

David Turner is a dynamic sales executive with a proven record of exceeding targets and driving revenue growth. With a background in business development and relationship management, David has successfully built strategic partnerships and closed multi-million dollar deals for global corporations. He holds a Bachelor's degree in Sales and Marketing and is certified in advanced sales techniques.

David is a sought-after speaker at sales conferences and has developed training programs to help sales teams improve their performance. Outside of work, he enjoys playing basketball, attending live music events, and mentoring young professionals interested in pursuing a career in sales.

14. Nonprofit professional bio example

Rebecca Nguyen is a passionate advocate for social change and the executive director of a prominent nonprofit organization focused on community development. With a Master's degree in Nonprofit Management, Rebecca has dedicated her career to addressing issues of poverty, education, and affordable housing. She has successfully led initiatives that have transformed the lives of vulnerable populations and empowered communities.

Rebecca is a sought-after speaker at nonprofit conferences and serves on the boards of several community-based organizations. In her spare time, she enjoys practicing mindfulness meditation, exploring nature trails, and supporting local artists.

15. Entrepreneur professional bio example

Mark Thompson is a visionary entrepreneur and the founder of a successful tech startup that specializes in artificial intelligence solutions. With a strong background in computer science and a passion for innovation, Mark has developed groundbreaking AI algorithms that have revolutionized industries such as healthcare and finance. His entrepreneurial journey has been recognized with prestigious awards, including the Forbes 30 Under 30 list.

Mark is an active mentor for aspiring entrepreneurs and frequently speaks at technology conferences. In his free time, he enjoys playing chess, attending hackathons, and supporting STEM education initiatives.

16. Real Estate professional bio example

Laura Johnson is a trusted real estate agent with extensive knowledge of the local market and a reputation for delivering exceptional service. With over a decade of experience in residential and commercial real estate, Laura has helped numerous clients navigate complex transactions and achieve their property goals. She holds a Bachelor's degree in Real Estate Management and is a certified Realtor®.

Laura's commitment to excellence has earned her recognition as a top producer in her agency. Outside of work, she enjoys hiking, painting, and volunteering with organizations that promote affordable housing.

17. Fitness professional bio example

Daniel Ramirez is a dedicated fitness coach and personal trainer, committed to helping clients achieve their health and wellness goals. With a background in exercise science and multiple certifications in fitness training, Daniel has guided individuals of all fitness levels to success. He specializes in weight management, strength training, and functional fitness.

Daniel's personalized and motivating approach has garnered him a loyal following and positive testimonials. He regularly conducts fitness workshops and contributes articles to health and wellness publications. In his spare time, Daniel enjoys practicing yoga, hiking with his dog, and experimenting with new healthy recipes.

18. Public Relations professional bio example

Rachel Anderson is a seasoned public relations strategist with a passion for building strong brands and fostering positive media relationships. With a Master's degree in Strategic Communication, Rachel has led successful PR campaigns for global corporations and high-profile individuals. Her expertise lies in crafting compelling narratives, crisis management, and influencer partnerships.

Rachel's strategic approach and attention to detail have earned her recognition in the industry. She frequently shares her insights as a guest lecturer at communications conferences and mentors aspiring PR professionals. Outside of work, Rachel enjoys attending cultural events, exploring art museums, and volunteering with nonprofit organizations.

19. Culinary professional bio example

Chef Alex Torres is a highly acclaimed chef with a talent for creating culinary experiences that blend innovation and tradition. With formal training at prestigious culinary institutes and experience working in Michelin-starred restaurants, Chef Torres has elevated the dining scene with his exquisite dishes. He has been featured in prominent food publications and has received numerous accolades for his culinary prowess.

Chef Torres is dedicated to using locally sourced ingredients and promoting sustainable cooking practices. In addition to his culinary pursuits, he enjoys traveling, foraging for unique ingredients, and mentoring aspiring chefs.

Ensure to customize these examples to align with your own professional background, accomplishments, and aspirations. A professional bio should reflect your individuality and showcase your expertise and impact in your chosen field.

6 Short Professional Bio templates for experienced professionals

Here are 6 short professional bio example templates for experience professionals.

Professional bio template 1

With over 10 years of experience in the field, I am a seasoned marketing professional specializing in digital strategy and brand management. I have successfully executed numerous integrated marketing campaigns for both local and international clients, driving significant growth and revenue. I am highly skilled in market research, data analysis, and customer segmentation, enabling me to develop tailored marketing strategies that resonate with target audiences. Known for my creative thinking, strong leadership abilities, and excellent communication skills, I thrive in fast-paced environments and deliver results that exceed expectations.

Professional bio template 2

As a dedicated software engineer, I have a solid background in developing innovative solutions for complex business challenges. With expertise in multiple programming languages and frameworks, I have successfully delivered robust software applications for diverse industries, including finance, healthcare, and e-commerce. I am passionate about writing clean, efficient code and staying updated with the latest industry trends. With strong problem-solving skills and a keen eye for detail, I consistently deliver high-quality projects on time and within budget, earning the trust and satisfaction of clients and stakeholders.

Professional bio template 3

With a background in finance and accounting, I am a highly skilled professional with a proven track record in financial analysis and risk management. Over the years, I have successfully guided organizations through complex financial landscapes, analyzing market trends, and identifying opportunities for growth. My expertise lies in financial modeling, budgeting, and forecasting, as well as in implementing robust internal controls. With a strong attention to detail and exceptional analytical abilities, I provide strategic insights that drive sound decision-making and contribute to long-term business success.

Professional bio template 4

With a background in human resources and talent management, I am a results-oriented professional specializing in recruitment and employee development. I have successfully sourced and placed top-tier candidates across various industries, utilizing innovative sourcing strategies and conducting comprehensive interviews. Additionally, I have designed and implemented training programs that enhance employee performance and engagement. Known for my strong interpersonal skills and ability to build rapport, I excel at fostering a positive and productive work environment.

Professional bio template 5

As a skilled project manager, I have a proven track record of delivering complex projects on time and within budget. I possess a strong understanding of project management methodologies and tools, allowing me to effectively plan, execute, and monitor projects from initiation to closure. With excellent communication and leadership abilities, I thrive in cross-functional teams, coordinating resources and ensuring seamless collaboration. Known for my problem-solving skills and ability to mitigate risks, I consistently drive successful project outcomes.

Professional bio template 6

With a background in sales and business development, I am a dynamic professional experienced in driving revenue growth and building strategic partnerships. I possess a deep understanding of market dynamics and customer needs, enabling me to identify new business opportunities and develop tailored sales strategies. I excel at building and maintaining long-term relationships with clients, utilizing strong negotiation and closing skills. With a passion for achieving sales targets and a proactive approach, I consistently exceed expectations and contribute to overall business success.

5 Short professional bio examples for freshers

Here are 5 short professional bio examples for freshers.

A results-oriented and enthusiastic entry-level professional seeking a challenging position in [industry/field]. With a strong educational background in [relevant degree/program], I possess a solid foundation in [key skills/competencies]. Eager to contribute my knowledge and learn from experienced professionals, I am a quick learner with excellent problem-solving abilities. I am committed to delivering high-quality work and thrive in collaborative environments that foster growth and innovation.

A proactive and detail-oriented recent graduate with a degree in [relevant field]. I am passionate about starting my career in [industry/field] and utilizing my strong analytical and communication skills to contribute to organizational success. With a keen eye for detail and a dedication to continuous improvement, I am eager to learn from experienced professionals and adapt to new technologies. Seeking an entry-level position that provides opportunities for growth and development.

A highly motivated and adaptable professional with a degree in [relevant field] seeking an entry-level position in [industry/field]. Equipped with strong problem-solving and critical thinking skills, I am eager to apply my knowledge and contribute to a dynamic organization. With a passion for innovation and a willingness to learn, I am committed to delivering results and exceeding expectations. I thrive in fast-paced environments and possess excellent teamwork and communication abilities.

A dedicated and proactive recent graduate with a degree in [relevant field]. I am eager to kickstart my career in [industry/field] and make a positive impact. With strong problem-solving abilities and a keen eye for detail, I am committed to delivering exceptional work. Seeking an entry-level position where I can contribute my skills in [specific area] and learn from experienced professionals in order to grow and excel in my field.

A detail-oriented and ambitious graduate with a strong academic background in [relevant field]. Equipped with a solid foundation in [key skills/competencies], I am ready to embark on a successful career in [industry/field]. With a proactive and result-driven approach, I am eager to contribute my abilities in [specific area] to an organization that values innovation and growth. Seeking an entry-level position where I can apply my knowledge, learn from experienced professionals, and make a meaningful contribution.

A professional bio is a powerful tool for showcasing your skills, experience, and unique personality. By following the tips and examples we've provided in this blog post, you can create a compelling bio that leaves a lasting impression on your audience.

Remember to keep your bio concise and focused, highlighting your most relevant achievements and qualifications. Use a professional tone and tailor your bio to suit your target audience. Don't be afraid to inject a bit of personality and showcase your passions and interests.

Lastly, don't forget to update your bio regularly as your career progresses and new accomplishments come your way. A well-maintained and thoughtfully written professional bio can open doors, create opportunities, and help you stand out in a competitive professional landscape.

So, take the time to craft a bio that truly represents who you are and what you bring to the table. Invest in your personal brand and watch as your professional bio becomes a powerful tool in your journey to success.

Trending Articles

Farewell Messages for your Employees Thank You Messages for Boss Employee Feedback for Managers Personal Resignation Letter Employee Recognition Award Titles Effective Self Appraisal Comments Thank You Messages for Colleagues Resignation letter subject line

How to Write a Condolence Email to Coworker (+10 Samples)

World malala day to celebrate and honor remarkable bravery, unlock the biggest secret of engagement to retain your top performers., -->guest contributor -->.

We often come across some fantastic writers who prefer to publish their writings on our blogs but prefer to stay anonymous. We dedicate this section to all superheroes who go the extra mile for us.

Let's begin this new year with an engaged workforce!

Empuls is the employee engagement platform for small and mid-sized businesses to help engage employees and improve company culture.

Quick Links

employee engagement survey software | employee engagement software | employee experience platform | employee recognition software

hr retention software | employee feedback software | employee benefits software | employee survey software | employee rewards platform | internal communication software | employee communication software | reward system for employees | employee retention software | digital employee experience platform | employee health software | employee perks platform | employee rewards and recognition platform | social intranet software | workforce communications platform | company culture software | employee collaboration software | employee appreciation software | social recognition platform | virtual employee engagement platform | peer recognition software | retail employee engagement | employee communication and engagement platform | gamification software for employee engagement | corporate communication software | digital tools for employee engagement | employee satisfaction survey software | all in one communication platform | employee benefits communication software | employee discount platform | employee engagement assessment tool | employee engagement software for aged care | employee engagement software for event management | employee engagement software for healthcare | employee engagement software for small business | employee engagement software uk | employee incentive platform | employee recognition software for global companies | global employee rewards software | internal communication software for business | online employee recognition platform | remote employee engagement software | workforce engagement software | voluntary benefits software | employee engagement software for hospitality | employee engagement software for logistics | employee engagement software for manufacturing | employee feedback survey software | employee internal communication platform | employee learning engagement platform | employee awards platform | employee communication software for hospitality | employee communication software for leisure | employee communication software for retail | employee engagement pulse survey software | employee experience software for aged care | employee experience software for child care | employee experience software for healthcare | employee experience software for logistics | employee experience software for manufacturing | employee experience software for mining | employee experience software for retail | employee experience software for transportation | restaurant employee communication software | employee payout platform | culture analytics platform

Benefits of employee rewards | Freelancer rewards | Me time | Experience rewards

Employee experience platform | Rules of employee engagement | Pillars of employee experience | Why is employee experience important | Employee communication | Pillars of effective communication in the work place | Build strong employee loyalty

Building Culture Garden | Redefining the Intranet for Your Organization | Employee Perks and Discounts Guide

Employee Benefits | Getting Employee Recognition Right | Integrates with Slack | Interpreting Empuls Engagement Survey Dashboard | Building Culture of Feedback | Remote Working Guide 2021 | Engagement Survey Guide for Work Environment Hygiene Factors | Integrates with Microsoft Teams | Engagement Survey Guide for Organizational Relationships and Culture | Ultimate Guide to Employee Engagement | The Employee Experience Revolution | Xoxoday Empuls: The Employee Engagement Solution for Global Teams | Employee Experience Revolution | Elastic Digital Workplace | Engagement Survey Guide for Employee Recognition and Career Growth | Engagement Survey Guide for Organizational Strategic Connect | The Only Remote Working Guide You'll Need in 2021 | Employee Experience Guide | Effective Communication | Working in the Times of COVID-19 | Implementing Reward Recognition Program | Recognition-Rich Culture | Remote Working Guide | Ultimate Guide to Workplace Surveys | HR Digital Transformation | Guide to Managing Team | Connect with Employees

Total Rewards | Employee Background Verification | Quit Quitting | Job Description | Employee of the Month Award

Extrinsic Rewards | 360-Degree Feedback | Employee Self-Service | Cost to Company (CTC) | Peer-to-Peer Recognition | Tangible Rewards | Team Building | Floating Holiday | Employee Surveys | Employee Wellbeing | Employee Lifecycle | Social Security Wages | Employee Grievance | Salaried Employee | Performance Improvement Plan | Baby Boomers | Human Resources | Work-Life Balance | Compensation and Benefits | Employee Satisfaction | Service Awards | Gross-Up | Workplace Communication | Hiring Freeze | Employee Recognition | Positive Work Environment | Performance Management | Organizational Culture | Employee Turnover | Employee Feedback | Loud Quitting | Employee Onboarding | Informal Communication | Intrinsic Rewards | Talent Acquisition | Employer Branding | Employee Orientation | Social Intranet | Disgruntled Employee | Seasonal Employment | Employee Discounts | Employee Burnout | Employee Empowerment | Paid Holiday | Employee Retention | Employee Branding | Payroll | Employee Appraisal | Exit Interview | Millennials | Staff Appraisal | Retro-Pay | Organizational Development | Restricted Holidays | Talent Management Process | Hourly Employee | Monetary Rewards | Employee Training Program | Employee Termination | Employee Strength | Milestone Awards | Induction | Performance Review | Contingent Worker | Layoffs | Job Enlargement | Employee Referral Rewards | Compensatory Off | Performance Evaluation | Employee Assistance Programs | Garden Leave | Resignation Letter | Human Resource Law | Resignation Acceptance Letter | Spot Awards | Generation X | SMART Goals | Employee Perks | Generation Y | Generation Z | Employee Training Development | Non-Monetary Rewards | Biweekly Pay | Employee Appreciation | Variable Compensation | Minimum Wage | Remuneration | Performance-Based Rewards | Hourly to Yearly | Employee Rewards | Paid Time Off | Recruitment | Relieving Letter | People Analytics | Employee Experience | Employee Retention | Employee Satisfaction | Employee Turnover | Intrinsic Rewards | People Analytics | Employee Feedback | Employee of the Month Award | Extrinsic Rewards | Employee Surveys | Employee Experience | Total Rewards | Performance-Based Rewards | Employee Referral Rewards | Employee Lifecycle | Social Intranet | Tangible Rewards | Service Awards | Milestone Awards | Peer-to-Peer Recognition | Employee Turnover

Home Blog Business Stand Out With a Professional Bio: Tips, Bio Template (Examples Included)

Stand Out With a Professional Bio: Tips, Bio Template (Examples Included)

Entrepreneurs and professionals need a solid description to attract potential employers, clients, and investors. A bio should demonstrate one’s strengths and motivations and portray them as experts in their field, all without making it too long where the prospect may find it boring to listen to or read further.

You might be familiar with short bios used in social media profiles to describe one’s interests, career, and other things. However, a Professional biography goes way beyond that and is used to attract potential leads resulting in better job opportunities, more clients, and profitable connections. 

Why Is a Bio Important for Professionals and Entrepreneurs?

A bio briefly describes a professional’s work experience, skill set, qualifications, and the accomplishments that they have achieved in their field. 

It serves as an introduction to a specific audience, highlights an entrepreneur’s and professional’s intriguing qualities, and enables prospects to reach out for future investment and job opportunities. 

Read on more to find out the importance of a professional business bio,

1. Builds Credibility Among Your Professional Network

For building your personal brand, a professional bio is one of the key elements that identify who you are, what you do, and what you can do for your prospects. It enhances credibility among your professional network and strengthens your reputation. 

2. Enables You to Tell Your Story 

What sets you apart from the competition is your own story that you can tell using your professional bio. It enables you to outline your journey to where you are now and what makes you an expert at what you do. 

3. Helps You Stand Apart from the Competition

A professional bio is a part of your brand that helps you stand apart from the crowd. Everyone sends the typical resumes to introduce themselves to potential prospects. 

But to set yourself apart, you can send a sharp one-page bio during the introduction phase. It will leave a positive impression and significantly increase your chances of landing the job or closing the business deal. 

4. Attracts Potential Leads and Prospects

Professional bios play a significant role in attracting new job opportunities, enhancing customer base, gaining investors, and obtaining clients for your business. It is a valuable resource that employers and investors look at, first and foremost, to determine expertise. A strong bio will impress your prospects and motivate them to learn more about you .

5. Can Be Used for Media Profiling

A professional bio can be used for media profiling and is useful for journalists and other media personnel when covering a story related to your business’s or professional career’s achievements. 

This is why a professional bio is an essential part of your brand’s overall press kit and enables media professionals to reach out when they are looking for an expert to speak on a specific topic. 

Tips for Writing an Effective Professional Bio

When writing a professional bio, the first draft can be challenging as there are so many things you want your audience to know about you. It becomes challenging to cram all information and write a compelling professional bio for the company website, a bio for your business profile, or even a startup founder bio to attract potential leads. 

So, here are some tips to help you write a professional bio for yourself to enable you to draft a compelling bio for multiple uses. 

1. Introduce Yourself as a Third Person

Introducing yourself as a third person is essential for writing a professional bio. Start with your first name and surname, then proceed to enter your details from a third person’s perspective , which gives your bio a formal feel that is good for business.

2. Keep Your Bio Concise and to the Point

Consider your audience and the purpose of your professional bio to determine which facts are relevant to keep your bio concise and to the point. Your potential prospects want to know why they should hire you, invest in you, or buy your services. 

Stating relevant accomplishments without exaggerating will help them know what makes you an expert and if you are worth their time and money. 

3. Update Your Bio as You Progress in Your Career

Occasionally update your professional bio to keep your audience updated on your career progress, current projects, and whereabouts. 

Keep them informed on what your upcoming goals are as well, so they can reach out to assist you, invest in your business, or connect you with potential employers that could land you your dream job. 

4. Don’t Forget to Add a Call to Action (CTA)

Ending with a Call to Action (CTA) will prompt your audience to reach out for further information about you. It will help you build your network and get your name out there for relevant opportunities. 

State your contact details, such as a primary business email , and stay responsive to your audience to build credibility and trust. 

What to Avoid When Writing a Professional Bio? 

A professional bio can contain facts about your career and your business, but keep in mind that some things are better to be left off of your bio. 

Here are the top things you should avoid writing in your bio,

1. Starting With Your First Job

Starting chronologically with your first job is not a good idea when writing a professional bio. Employers and business investors are not interested in what you did a few years back, but rather they want to know what you are doing now, what position you hold, and what your goal is for the future. 

2. Family Information

Describing your family history and background will not pique the interest of your potential prospects. Family information is best kept off of the professional bio unless it is somehow related to your business. 

3. Dates to Describe Your Career

Your audience does not care about the dates that describe your job promotions or specific business events. With many industries having ageism rampant, writing dates in your bio will cause more harm than good. 

4. Hyperbole

Hyperbole refers to exaggerated claims or phrases that are not meant to be taken literally. Adding hyperbole to your resume will make you appear unprofessional and might even put off potential prospects from reaching out to you, 

5. Exaggerating Achievements

Exaggerated, false, and fabricated achievements should never be a part of your professional bio. In today’s digital age, false statements are caught instantly, and the fallout for claiming something fabricated will stay with you for a long time. 

In contrast, you should not downplay your accomplishments and highlight essential achievements that will attract potential employers and business investors. Add professional awards you have received in your field to let your clients know that you are worth their investment.  

Professional Bio Template to Write Your Bio

You can use a professional bio template to write your short bio by compiling your career facts and achievements. This work bio template can be used to present your professional skills, motivations, personality, goals and frustrations.

What does a professional bio look like? Here is the template that you can use to create your own strong business bio:

Start With Your Full Name

To write a professional bio, you should first start with your full name and describe your professional journey from a third-person’s perspective in a few words.

Add Your Current Job Title or Brand

After that, you should add your current job title or brand that you are associated with to let your target audience know what you are working on currently. 

Briefly Explain Your Work Responsibilities

Next, you should explain work responsibilities in a way that defines your expertise and portrays the skill set. 

Describe Your Motivations for Your Field of Work

Define what motivates you to do your job or business and why you are passionate about progressing in the field. 

State Relevant Accomplishments and Your Goal

Next, you should explain relevant accomplishments and state your goal for the future by possibly associating them with your career journey in a way that describes how you will reach your goal. 

Reflect Your Personality by Adding Hobbies and Interests

Personality is an integral part of a professional bio and can be reflected by adding your hobbies and interests. This makes you relatable to your target audience and builds your network based on relevance.

Contact Details and Call to Action

Lastly, adding the call to action and active contact details will prompt prospects to reach out for business opportunities and job offers. 

How to Present a Professional Bio?

Professional Bios can be presented in several ways. 

A bio can be used to gain the attention of visitors on a personal, brand’s, or even a business company’s website. 

It can be used in presentations at speaker events, webinars, during the introduction phase, and even when presenting a business proposal to obtain investments. 

You can browse our collection of 100% editable PowerPoint templates to create your business presentations , insert your professional bio in a way that captures your client’s attention, and deliver your message by using captivating graphics and reports.  

Other than that, professional bios can also be used on social media profiles, specifically LinkedIn, where like-minded professionals and entrepreneurs can learn more about you, connect you with the right audience, and help you reach your goals.

Professional Bio Examples for Inspiration in Multiple Contexts

Here are a few sample bios for you to take inspiration from and use in multiple contexts to attract potential prospects,

Professional Bio for Website or Portfolio

Here is an example of professional bio for a business biography case.

Josh Daniel is the founder and current CEO of Boundless, a traveling company specializing in creating customized travel plans and tours for solo travelers, family trips, and vacations so people can enjoy their travels to the fullest. 

Being an avid traveler himself, Josh wanted to create an application that could help people travel without worries, save time and money by quickly finding tour packages that fit their lifestyle and interests, and plan their traveling journey conveniently from their smartphone. 

He launched Boundless in 2018 after graduating from Yale University, and since then, the application has been downloaded over 1.5 million times, has served about 90,000 users to create their specialized tour plans, and has helped people make memories that last a lifetime. 

Currently, the company has over 120 employees on board and was named “Top Traveling Application of the Year 2020” in Travel Unlimited Magazine. 

Josh lives in Chicago, Illinois, spends free time with his family of two, enjoys traveling and working remotely. He plans to expand the company by offering a specialized program for digital nomads to find affordable travel destinations to enjoy working remotely. 

Reach out to Josh via contact form or email at joshemail at gmail.com

Professional Bio for LinkedIn

Meet Ryan Chase, a Digital Marketing Executive who surpassed over a Million Followers on social media and drove advertisement sales for several brands by 50%. 

Currently working for Vibe Media Company, Ryan has been working in the digital marketing field for over five years. His professional duties involve developing digital marketing strategies , launching social media campaigns for different brands, and analyzing outcomes. 

Ryan’s interest in digital media marketing increased when he was still in college studying business and psychology. His understanding of business growth and human psychology has led to him successfully launching campaigns that attract the right audience, boost ROI, and develop a positive brand image. 

He was awarded “Best Digital Marketer of 2020” by Vibe Media company as his campaigns broke the company’s previous records. 

Ryan enjoys reading books, cooking, and traveling in his spare time. He lives in Manhattan with his pet dog named Jasper. 

Reach out to Ryan via DMs, and he will get back to you shortly!

Professional Bio for Using in Presentations

When using a professional bio to present yourself during a meeting, there is a thin line where you can either captivate the audience or make them bored. To avoid making the audience bored with your presentation, make sure you use a captivating bio template. 

SlideModel has several editable bio templates that you can use to create your own professional bio. Their presentation bio templates will help you save time and create a professional bio within minutes!

Check out the Biography PowerPoint Template , for example. Here you can enter your name, your designation, and other facts you need the audience to know about you. You can end with a quote to make it even more interesting and let the audience know you. In summary, you can showcase a short bio and include a photo of yourself.

Another great example is the Self Introduction PowerPoint Template , which has a simple and professional design. You can simply add your professional bio to the presentation and have an attractive bio slide without wasting your precious time. 

Your professional bio should evolve as you do in your business and professional career. A bio should reflect your best professional version so people will know about your achievements before they meet you. 

Even if you use the conventional structure for writing your bio, your unique accomplishments will make it stand out and help your audience determine the value you provide. 

The best bios are written with the audience, purpose, and context in mind. They are crafted with the intention to attract clients and customers. It is not something that you should leave to the last minute, but it should be written carefully and thoughtfully used in each context. 

Like this article? Please share

Introduce Yourself, Resume Filed under Business

Related Articles

Filed under Presentation Ideas • October 6th, 2023

How to Give A Compelling Interview Presentation: Tips, Examples and Topic Ideas

Interview presentations have now become the new norm for most industries. They are popular for sales, marketing, technology, and academic positions. If you have been asked to deliver one for your job interview presentation, prepare to build a strong case for yourself as a candidate. Giving a general presentation is already daunting. But selling yourself […]

Filed under Presentation Ideas • July 21st, 2021

About Me Slides: How to Introduce Yourself in a Presentation

In this article, learn how to introduce yourself with About Me slides.

Filed under Design • July 19th, 2021

Creative Resume Ideas with Examples

This blog post presents some creative resume ideas that can be used for inspiration.

Leave a Reply

5 Tips for Writing a Small Business Owner's Biography

• Small Business
• Online Business
• Home Business
• Entrepreneurship
• Operations & Success

Alyssa Gregory is an entrepreneur, writer, and marketer with 20 years of experience in the business world. She is the founder of the Small Business Bonfire, a community for entrepreneurs, and has authored more than 2,500 articles for popular small business websites.

Most professionals, small business owners included, can benefit from having a well-written and professional biography. The main goals of a professional biography are to give the reader an accurate sense of who you are and what you do, establish expertise and credibility, and qualify your experience and background. An interesting biography that accomplishes all of these things can help you develop trust in you and your brand, making it a powerful tool for your business.

There are many ways a small business owner can use a biography. Some ideas include:

• Incorporating it into your marketing materials
• Providing it to clients with proposals
• Submitting it with speaking, presenting, and teaching applications
• Posting it on your website and blog
• Including it in any books, e-books, reports, or professional documents you create

While you may have several different versions of your bio that you use in the different outlets listed above, all versions start with one well-written, comprehensive summary of who you are, where you came from and what you do. In fact, you should have three versions of your bio to start — short (one to two sentences), medium (one to two paragraphs) and long (three to four paragraphs).

To get you started, here are some tips for writing a biography that you can use in your small business over and over again.

Include the Basics

One of the great things about a well-written bio is flexibility. You can include as much or as little information as you want. Typically, though, there are some universal elements you will usually want to include in your bio. For example, most bios include:

• Current job, business or professional experience
• Publications or presentations you have completed
• Educational background
• Professional memberships you currently hold
• Awards, honors, and certifications you have received
• Your contact information

Grab the Reader's Attention

Remember that most people who will be reading your bio are strangers who know very little about you. Start by introducing yourself and using an attention-grabber to draw the reader in and make them want to learn more about you. Using a conversational voice throughout will also make it easier for your readers to follow along.

Write It In Third Person

Many professional bios are written in the third person, using "he/she/they" instead of "I." Presenting your bio as if someone else wrote it for you provides a distinction between you and the writer (even if it is understood that it is the same person). The third person also enhances professionalism and makes people more willing to trust what is being said.

Get a Little Personal

Don't be afraid to include some personal or unique information about yourself in your bio. Consider including a headshot of yourself, quotes or testimonials from clients , and links to examples of your work. You may also want to mention whether or not you're married with children and where you reside. Depending on the outlet, you may even want to add a sentence or two about your favorite hobbies or pastimes.

Update It Frequently

Your experience and qualifications change, so your bio should not be viewed as a static document. You should modify and update it periodically to reflect changes and to keep it fresh. And make sure you're using the most recent version whenever you pull a copy to use in your business.

As a small business owner, a bio gives you an opportunity to summarize your qualifications, highlight some interesting facts about yourself, and inject a little of your personality. Start by writing a draft using the tips above, then hand it off to a friend or colleague for review. Use the feedback you receive to fine-tune your bio and create a few different versions. Before you know it, you will have a very powerful tool to use in your small business.

Tips for Writing an Interesting Small Business Owner’s Bio

Feb 17, 2022

All business owners should have a well-written, professional bio.

You can use it to develop trust in your brand , market yourself and your company, attract customers, build a customer base, and appeal to investors.  

As the leading internet marketing company in Florida, we are going to share some helpful tips you can use to write a compelling small business owner’s biography.  

But before we delve into that, let’s first discuss what a professional bio is.  

What Is a Professional Bio?

A professional biography is a summary of who you are: where you come from and what you do. This helps establish your integrity and expertise. A compelling bio instills trust in you and your brand.

Where Can You Use a Professional Bio?

Once you have a professional bio, you can:

• Use it as a blurb for any articles, books, reports, or any professional documents you write.  
• Include it in your marketing materials.  
• Add it to your proposals.  
• Post it on your website or blog.  

How to Write a Good Professional Bio

1. start with your name..

If you’re concerned about sounding redundant since your name will be printed above your bio, don’t be. This is one of the few occasions where it’s okay to be repetitious.

2. Mention your company’s name.

After your name, you want to mention your brand or company name. If your company has awards, this is a great place to mention them.

Something like this may seem very simple, but it’s effective. It tells people who you are and what you do right away.

3. Include details about what you do.

Use the next few lines of your bio to describe what you do as a small business owner.  

For example: “Jane Doe is the founder and CEO of Digital Resource, a three-time Inc. 5000-ranked digital marketing agency located in Florida. She is responsible for running all facets of the business, including sales. Doe has a proven executive management track record and over 20 years of entrepreneurial experience.”

Write down your primary responsibilities first, so your readers can visualize who you are during the day and what you have to offer in your niche.  

4. State at least one professional accomplishment.

To establish your experience, you want to mention what you have achieved in your professional career. This will serve as proof that you are who you say you are.

If you’re not sure what to write down, ask yourself this:

"What have I done for myself or for others that make me a valuable player in my niche?"

As the leading internet marketing company in Florida, we suggest that aside from your professional accomplishments, you should also mention your educational attainment, if you're involved in your community, and in what ways.

Here are some things to think about including:

• Community and industry involvement: How do you show leadership outside the office? Do you participate in charitable activities?
• Education: Where did you attend school? Do you have any academic honors, special training, or certifications?

5. Explain your values and how this guides the way you do business.

Values help build a sense of purpose in the workplace by empowering your employees to work on achieving a common goal.  

Some of the most common company values are those that are related to customer relationships, company growth, and business relationships. These are often translations of your very own values.  

For example, if one of your values is reliability, then your clients can expect that you and your employees will deliver work outcomes to agreed quality standards and timeframes.  

If you’re not sure what your values are, ask yourself the following questions:

• Why do you do what you do?
• What is your vision for your company?
• What gets you up in the morning?
• What values do you and your employees share that will make your business a huge success?

6. Wrap your bio up by telling your readers who you are outside of work.

Give your readers a peek at who you are as a person by describing what you like to do when you're not working. This may include:

• Spending time with family and pets.
• Playing your favorite sports.
• Doing hobbies or interests you love.  
• Side hustles you’re working on.
• Favorite food.

People like to connect with others . The more genuine you feel, the more likable you’ll seem.  

Tips for Writing a Good Bio

Pique The Interest of your Readers

Starting your bio with your name is a great way to draw the attention of your readers and make them want to learn more about you.  

Using a conversational tone in your writing will also make it easy for readers to follow along.  

Tailor It to Your Intended Audience

To make your bio more compelling, you should first identify its purpose and who will be reading it.  

Is it for a publication? Marketing material? A proposal for a client?

Once you know the purpose of your bio, you can customize it as necessary.

For example, if it’s for a client, they’ll want to know more about your achievement and what makes you qualified to earn their trust.  

If it's for a magazine feature, they'll probably want more information about your personal life.  

Depending on your audience, your bio can be formal, funny, or personalized.  

Don’t Be Afraid to Be Vulnerable

People love authenticity . Show people your personal side by mentioning whether you’re married or not, your hobbies, favorite food, and so on.

Depending on the purpose of your bio, don't be afraid to give away a little information about your professional life.  

Update Your Bio

As time goes by, your experience and qualifications change. To reflect this progress, it’s important to update your bio every now and then.  

Is Your Bio Interesting?

Your bio gives you an opportunity to outline your qualifications and feature some interesting facts about yourself. You could even show off a little about your achievements.  

You can use this to establish credibility, build trust, and win over potential customers.  

If you don’t have a bio yet, it’s high time for you to create one! Use this blog to help you get started.  

Need Help with Your Marketing?

Digital Resource is an internet marketing company in Florida. Our team of digital marketing specialists can help you maintain a positive image by managing the spread of relevant information, strengthening your marketing campaigns, and boosting your employer branding.

If you want to improve how your customers and your employers see you and your company, we can help! Contact us today for a free consultation.

Get a Free Marketing Consultation!

Fill out the form to speak with a marketing expert., related blogs, 7 reasons why your business needs a website, does waking up at 6:30 am contribute to your success, what does "full-service" marketing mean, the future of entrepreneurship in 2023: predictions and insights, want to work for us.

Think you've got what it takes to hang with the pros at Digital Resource? Check out our Careers page to browse current job openings!

END OF MONTH SPECIAL: 10% off writing packages using promo code MAY10 (expires May 31)

Standout Professional Bio Examples (And Why You Need One)

• Compelling examples of bios in multiple contexts

The difference between a resume and a professional bio

Who needs a professional bio.

A professional bio is one of the most important pieces of writing you have in your toolkit.

What career and business opportunities will yours open up?

Effective examples of bios in multiple contexts

When crafting a professional bio, be intentional about the content you include and tailor it according to your objectives.

You want to adjust it accordingly based on where it appears and what type of organization and industry you work for.

The purpose of a professional bio is generally to:

• State who you are and what you do
• Provide examples of your work experience that bolster your credibility
• Tell your story

How you go about accomplishing these three goals, however, will vary.

We compiled a variety of professional biographies and explain why they are effective to give you an idea of how to structure yours.

Company Website

If you are a senior executive, you may have a professional bio on your company’s website: this is the most common request we receive.

John Hartman | Equifax

John Hartman put together a classic example of an executive bio for the Equifax website.

His writing is clear, concise, and follows the standard structure for an effective bio by providing:

• Name and current role at Equifax
• Previous experience at Equifax
• Early career history
• Education summary

If you’re looking for a conventional executive bio, you’ll want to follow this format.

It’s perfectly acceptable to use the bio you have on your company’s website for LinkedIn.

However, don’t forget that LinkedIn is still a social media platform, so it’s okay to infuse a bit more personality into it !

Jay Shetty | Personal Brand

Jay Shetty's profile headline and introduction quickly grab the reader's attention: “Meet the former monk who is making wisdom go viral.”

He further builds his credibility by explaining that he has 200 million views on social media, over one million followers, and was selected for Forbes 30 Under 30.

His bio also includes information about his education and career history while infusing elements of his story (we’ll forgive him for grammar errors and focus on content – because it is quite strong).

At the end, he also provides a preferred method of contact.

You should consider including your email address or a link to your LinkedIn profile as well – especially if your bio doubles as a marketing tool.

Need help crafting a compelling executive bio? Learn more  about our professional bio writing service!

Personal Website

We’re increasingly seeing freelancers and even professionals in the corporate sector building personal websites that serve as an online resume, so to speak.

If you are a freelancer or run your own business, think carefully about your copy and what kind of message you are sending to your readers.

• What kind of impression will they have of you and your business after reading your bio?
• Does your bio leave them inspired and wanting to talk to you further?
• What is the image you are trying to convey? Do you want to come off as polished and professional, engaging, fun, or simply vanilla? 

Melanie Everett | melanieeverettco.com

Melanie Everett runs an independent real estate firm in Chicago.

Coming from a journalism background, she has leveraged her writing skills to drive her real estate business. She currently ranks in the top 1% of real estate agents in Chicago.

Conference or Event Pamphlet

If you are speaking on a panel or delivering a keynote speech, you may have the opportunity to provide a bio to be featured in the event’s print materials.

For these types of communications, you’ll want your bio to be shorter than what you might include on a company page or LinkedIn summary.

These executive bios build credibility for you and your company while positioning you as an expert on the topic you will be speaking about.

Vera Manoukian | Hilton

Hilton’s Vera Manoukian provided this bio when she spoke on a panel titled “The Rebirth of Full-Service Hotels,” effectively demonstrating her leadership experience in the hospitality sector.

Nonprofit Bio

Executive bios for nonprofit organizations often employ a storytelling approach to introduce readers to the organization’s mission and impact.

Ben Justus | EGBOK Mission

In his bio, Ben explains why he started EGBOK, the work his organization does, and how it has grown.

When you contribute to an industry blog, you may have the opportunity to include additional information that showcases why you are an authority on the topic.

In this context, your bio can also serve as publicity for your company.

Arianna Huffington | THRIVE Global

Brian X. Chen | The New York Times

Other times, you may have very limited space to work with, making it especially important to consider how each word is adding value.

A resume and professional bio are both personal marketing documents, but they are used in different contexts.

Resumes are generally used to apply for a job. They are written in third person, follow a conventional structure, and are predominantly based on facts and achievements .

Professional bios , on the other hand, provide a more informal narrative that serves as a compelling elevator pitch.

Professionals of all experience levels can benefit from a bio.

As an executive, you should have a long and short version of a professional bio to use on:

• Corporate or personal websites
• Company marketing brochures
• Conference materials

If you are a student , you can use yours as a LinkedIn summary or on the webpage of a campus organization you are a part of. You never know who might come across it!

We hope these examples have given you inspiration and an understanding of what to include in your bio.

When writing yours, remember to keep the following in mind:

The best bios are written thoughtfully and intentionally, so it’s not something you want to leave to the last minute!

Need a compelling executive bio? You can order our professional bio writing service here !

About resume pilots.

Resume Pilots is an award-winning executive resume writing firm and a proud member of the Professional Association of Resume Writers and Career Coaches. Our previous clients include CEOs and senior executives at the world's leading companies.

As a professional services firm, we take your reputation seriously. We are committed to delivering writing excellence and superior service while operating with integrity and discretion. Recruitment firms we partner with also trust us to consistently deliver quality documents for their clients.

Our writers have studied in the Ivy League and other top-tier universities and have strong writing backgrounds coupled with industry experience.

Here's how we can help you:

Resume, Cover Letter, and LinkedIn Writing Services : If you are looking for end-to-end support, hire one of our professional resume writers to rewrite your documents from the ground up.

Executive Resume Template Downloads : If you plan to prepare your own resume, consider using one of our classic, ATS-friendly resume templates for Microsoft Word.

To learn more about our services, book an introductory call with our founder here or email [email protected] .

• Share on Facebook
• Share on Twitter
• Share on Google
• Share on Pinterest

About the Author Matt Glodz

Matt Glodz is the Founder and Managing Partner of Resume Pilots and a Certified Professional Resume Writer. After studying business communication at Cornell University, Matt worked within Fortune 500 companies, where he noted that qualified candidates were frequently denied interview opportunities due to poorly written documents. At Resume Pilots, Matt combines his business and writing background - which includes prior work for a Chicago Tribune publication - to craft resumes that give his clients the best chance of landing interviews. He works with clients ranging from CEOs to recent graduates and has been writing resumes for over 10 years. He has been quoted on numerous business and career-related topics in outlets including Business Insider, CNBC, Fortune, Glassdoor, The Ladders, and Thrive Global.

Related Articles

Top 5 tips for getting a job with no experience, how to use the pomodoro technique for an effective job search, how to improve your resume's layout and readability.

How to write better bios

by Margot Lester | Dec 10, 2012 | E'ship , Writing/How to Write

Updated June 2023

Originally posted as part of a series for national write a business plan month..

Many just use standard bios when we're asked for one, giving the requester information they could just as easily (maybe even more easily) get from Linkedin . Sure. OK. Fine. But investing just a little time will yield a better bio. Here's how. Use this strategy whether you're writing you own bio or crafting one for someone else.

A strategy for better biographical sketches

For each bio, create a context for the credentials. Of course list experience, degrees, etc., but explain how those skills complement other team members’. Then explain why this person – as opposed to anyone else with similar skills and experience – is on the team. I use the Position-Rationale-Proof Strategy™ for this:

• What you think: Your opinion
• Why you think it: Your reasoning
• How you know:  The proof points (evidence, examples, explanation)

Here’s one I did for someone we’ve just added to our team to work on a specific project:

To write the bio, I worked across and down the organizer, making complete sentences from my notes. Here’s the resulting draft:

Caroline provides a unique perspective and background the project team needs. A senior at UNC, her experience as a recruitment counselor for the Panhellenic Council enables her to create authentic messaging designed to increase college student attendance. Her domestic and international network of 18- to 24-year-olds provides excellent access to our target market. She comes to the project with knowledge and understanding of global affairs and innovation issues, gleaned from coursework in her major, global studies. Pursuing a minor in journalism, Caroline’s covered innovative medical research at the university. Her major and minor give her the experience and context to research and write promotional and educational materials for the conference without a lot of training and staff resources. Caroline is a strong writer with direct experience interviewing international sources and working in a deadline-driven environment. She blogged her study-abroad experience; was a weekly reporter for The Odyssey, a student publication; filed weekly publication-quality features for class; and has experience interviewing medical researchers and international sources. A bonus: Carolina is fluent in French, the language spoken by 115 million people in 31 African nations, many of which are involved in the conference.

[Another example: How to write a recommendation with the PRP ]

The whole process took about 15 minutes , but I did this on my own. You might want to gather your team and/or advisers to complete a What-Why-How for each member together. Use the organizer to take notes, then pull the most relevant Whys and Hows to use in the narrative.

Action Items:

• Add story-telling to the management team section to create meaningful context for investors.
• Use the Position-Rationale-Proof to build out your bios. Download the how-to deck and blank organizer .

Related Content:

• How to frame your business plan
• Tips for entrepreneurs
• Write better reports with the PRP

Recent Posts

• Reduce stress with better time management
• Nerd Alert! Kangaroo words
• Healthcare Marketing: Time to talk climate
• Be a Writer Like…
• Best of Our Blog
• Best Practice
• Blogs & Blogging
• Content & Content Operations
• E'ship
• Guest Posts
• Marketing, Advertising & Promotion
• Public Relations/PR practice
• Social Media
• Training & Workshops
• Uncategorized
• Work Samples from Margot Lester & The Word Factory Team
• Writing/How to Write

How to Write a Winning Bio for a Business Owner

June 8, 2023

In this article, we'll explore the essential components of a winning bio and share tips on how to write an engaging, compelling bio that will resonate with your audience.

Ultimate Writing Tips for a Compelling Bio

Now that we've explored the essential components of a winning bio let's take a closer look at some writing tips that can help you write a compelling bio.

Start with a strong opening statement

Start your bio with a strong opening statement that captures your unique value proposition. You want to grab your reader's attention and showcase your expertise and personality in the opening lines of your bio.

For example, if you're a freelance writer, you could start your bio with a sentence like, "With over a decade of experience crafting compelling content for businesses across various industries, I'm passionate about helping brands tell their stories through the power of words."

Use storytelling techniques

Another effective technique for writing a compelling bio is to use storytelling techniques. Storytelling can help you humanize your brand, establish a personal connection with your target audience, and create a compelling narrative that showcases your expertise and personality.

Consider sharing a personal anecdote that illustrates your journey to where you are today. For instance, if you're a graphic designer, you could share a story about how you discovered your passion for design and how it has driven your career.

Keep it concise and focused

When writing your bio, it's essential to keep it concise and focused. You want to provide insight into your professional background, personality, and achievements without overwhelming your readers with irrelevant information. Keep your bio lean, clear, and to the point.

One way to ensure that your bio stays focused is to create an outline before you start writing. Identify the key points you want to convey and organize them in a logical order. This will help you stay on track and avoid rambling or repeating information.

Use the third person perspective

Finally, it's best to write your bio in the third person perspective. Writing in the third person can help establish credibility and showcase your professionalism. It can also help you write more objectively, allowing your readers to form their impressions of you without any biases or preconceived notions.

When writing in the third person, use your full name instead of "I" or "me." For example, instead of saying, "I have worked with clients such as X and Y," you could say, "John Smith has worked with clients such as X and Y."

Tailoring Your Bio for Different Platforms

Having a well-crafted bio is essential for establishing your credibility and showcasing your expertise online. However, it's also important to tailor your bio for different platforms where it will appear. Let's explore some tips for tailoring your bio for different platforms:

LinkedIn and professional networking sites

LinkedIn and other professional networking sites are excellent platforms for showcasing your professional experience and expertise. When crafting your bio for these platforms, it's essential to keep it professional, succinct, and focused on your career accomplishments.

Highlighting your education, certifications, and awards can help establish your credibility and improve your profile's visibility online.

In addition, consider including a brief summary of your skills and expertise. This can help potential employers or clients quickly understand what you have to offer. Finally, don't forget to include a professional headshot to help establish your personal brand.

Company website and blog

Your bio on your company website or blog can afford to be slightly more casual and personal than your professional networking site bios. Consider telling your story and providing insight into your values, personality, and creative process.

Discussing your journey as a business owner and your growth as an entrepreneur can help establish a personal connection with your readers and potential clients.

In addition, consider including links to your social media profiles and other relevant websites. This can help drive traffic to your other online platforms and help potential clients or customers learn more about you and your business.

Social media profiles

Social media profiles are often the first point of contact between you and potential clients or customers. When crafting your bio for your social media profiles, it's essential to keep it concise, visually appealing, and to the point.

Consider adding some personality and humor to your bio, but keep it professional and on-brand. You want your profile to stand out and reflect your brand's personality in a positive light.

In addition, consider including links to your website or blog, as well as any relevant hashtags. This can help increase your visibility on social media and help potential clients or customers find you more easily.

Guest posts and author bios

If you are guest posting or writing articles, it's essential to include an author bio to establish your credibility and showcase your expertise. In this type of bio, it's best to focus on your professional experience, education, and accolades.

You may also include a personal anecdote or story, but keep it brief and relevant to the article you are writing.

In addition, consider including links to your website or blog, as well as any relevant social media profiles. This can help readers learn more about you and your business and potentially drive traffic to your other online platforms.

By tailoring your bio for different platforms, you can establish your credibility, showcase your expertise, and connect with potential clients or customers in a more personal way. So take the time to craft a bio that reflects your personal brand and resonates with your target audience.

Understanding the Purpose of a Business Owner's Bio

First and foremost, it's essential to understand the purpose of a business owner's bio. The primary goal is to introduce yourself to potential clients, customers, or collaborators and establish credibility.

Your bio should highlight your expertise, give insight into your personality, and showcase your achievements. By writing a compelling bio, you can help your target audience establish a personal connection with you and your business.

Establishing credibility

One of the most critical components of your bio is establishing credibility. You want to highlight your professional background and experience, showcase your expertise, and provide insight into the value you bring to your clients.

For example, you may want to discuss your education, accreditation, or industry experience. You can also highlight any successes or projects you've completed, demonstrating your mastery of your field.

It's important to remember that establishing credibility is not just about listing your accomplishments. It's also about demonstrating your expertise and how it can benefit your clients.

For instance, if you're a marketing consultant, you may want to discuss how you've helped previous clients increase their revenue or improve their brand awareness. By showcasing the results you've achieved for others, you can establish yourself as an expert in your field and demonstrate the value you bring to the table.

Showcasing your personality

Another essential aspect of your bio is showcasing your personality. People want to do business with people they like and trust, so it's essential to let your personality shine through in your bio.

Tell your story, share your mission statement, and discuss what drives you as a business owner. By humanizing your brand, you can help your target audience establish a personal connection with you and your values.

Sharing personal anecdotes or discussing your hobbies or interests can also help you connect with potential clients on a more personal level.

For example, if you're a graphic designer who loves hiking, you may want to mention how your love of nature inspires your design work. By sharing a bit of your personality, you can help potential clients feel more comfortable working with you and establish a personal connection that goes beyond just business.

Highlighting your achievements

Finally, your bio should highlight your achievements. Providing insight into the awards, recognitions, or testimonials you've received can help establish your expertise and establish credibility.

For example, you may want to discuss any industry awards or recognitions, high-profile projects or collaborations, or glowing references from satisfied clients.

It's important to remember that highlighting your achievements isn't just about bragging. It's about demonstrating the results you've achieved for others and how you can bring that same level of success to your clients.

By showcasing your achievements, you can establish yourself as an expert in your field and demonstrate the value you bring to your clients.

In conclusion, a business owner's bio is a crucial tool for establishing credibility, showcasing your personality, and highlighting your achievements.

By writing a compelling bio that demonstrates your expertise, shares your story, and showcases your successes, you can help potential clients establish a personal connection with you and your business and set yourself up for success.

Essential Components of a Winning Bio

Now that we've explored the purpose of a business owner's bio let's take a closer look at the essential components of a winning bio.

Professional background and experience

One of the most crucial components of your bio is your professional background and experience. You want to give insight into your education, training, and professional background. Highlighting your qualifications is essential to establish credibility and showcase your expertise to potential clients or collaborators.

For example, if you have a degree in business administration, you could mention that you have a strong foundation in finance, marketing, and management. You could also discuss any relevant certifications or training you've completed, such as a project management certification or social media marketing course.

Personal interests and values

While it's essential to highlight your professional experience, it's equally important to humanize your brand and showcase your personality.

You may want to discuss your personal interests, hobbies, or values, demonstrating that you're more than just a businessperson, but a well-rounded individual, which can help establish a personal connection with your target audience.

For instance, if you're an avid traveler, you could mention some of your favorite destinations and how traveling has broadened your perspective. Or, if you're passionate about environmental sustainability, you could discuss how your business practices align with your values and contribute to a better future for the planet.

Business vision and mission

When crafting your bio, it's essential to discuss your business's vision and mission. Providing insight into your values, goals, and objectives can help establish your credibility and showcase the value you bring to your clients. By demonstrating your passion and expertise, you can help position yourself as a leader in your industry.

Essential Tips to Draft a Business Vision and Mission:

• Reflect on your purpose: Consider why your business exists and the impact you aim to make. Think about the core values, beliefs, and aspirations that drive your organization.
• Be future-oriented: Your vision should paint a compelling picture of where you want your business to be in the future. Envision the desired outcome and the unique position you aspire to achieve.
• Keep it concise and memorable: Craft a vision statement that is concise, clear, and easy to remember. Use concise language that captures the essence of your aspirations.
• Focus on differentiation: Highlight what sets your business apart from competitors. Emphasize the unique value you bring to customers and how you aim to surpass expectations.
• Incorporate long-term sustainability: Consider the long-term impact of your business and how it aligns with environmental, social, and economic sustainability. Showcase your commitment to responsible practices.
• Involve stakeholders: Engage key stakeholders, such as employees, customers, and partners, to gain their insights and perspectives. Their involvement can provide valuable input for shaping the vision and mission.
• Stay true to your core values: Ensure that your vision and mission align with your core values. Let your values guide your business decisions and actions, reflecting authenticity and integrity.
• Be aspirational and inspiring: Craft a vision statement that inspires and motivates both your employees and customers. It should be ambitious and challenging, encouraging continuous growth and improvement.
• Consider your target audience: Tailor your vision and mission to resonate with your target audience. Clearly articulate how your business aims to meet their needs and solve their problems.
• Regularly review and revise: Revisit your vision and mission periodically to ensure they remain relevant and aligned with your business's evolving goals and market dynamics. Make revisions as needed to reflect any significant changes in your business strategy or environment.

For example, if you run a marketing agency, you could discuss your commitment to helping businesses achieve their marketing goals through innovative strategies and creative campaigns. You could also mention your focus on building long-term relationships with clients and providing exceptional customer service.

Awards and recognitions

Finally, your bio should highlight any awards, recognitions, or testimonials you've received. This could include any industry awards or recognitions, high-profile projects or collaborations, or glowing references from satisfied clients.

By providing insight into your achievements and successes, you can help establish your expertise and establish credibility with your target audience.

For instance, if you've received an award for your innovative approach to customer service, you could mention how this award has motivated you to continue providing exceptional service to your clients. Or, if you've collaborated with a high-profile brand, you could discuss how this experience has helped you grow your business and expand your network.

Writing a winning bio for a business owner is essential to establishing your credibility, showcasing your expertise and personality, and establishing a personal connection with your target audience. By following the tips outlined in this article, you can craft an engaging, compelling bio that resonates with your readers, establishes your brand, and helps you achieve your business goals.

• How it works
• Help center
• Get label or store design Roadmap
• Liability insurance
• Terms of Use
• Privacy Policy IP policy
• Returns Social Responsibility
• Affiliate program

FREE Business Biography Templates & Examples

Elevate Your Business Narratives With Our Free Professional Biography Business Templates! Impress Clients and Stakeholders With Polished and Visually Appealing Layouts. Craft Compelling Stories That Leave a Lasting Impression. Whether for Executive Profiles or Company History, These Templates Will Add a Touch of Professionalism to Your Brand. Download Now to Make Your Business Biography Shine!

• Business Account
• Business Action Plan
• Business Activity Plan
• Business Ad
• Business Administration
• Business Administrator
• Business Advertising
• Business Advisor
• Business Agenda
• Business Agreement
• Business Analysis
• Business Analyst
• Business Analyst Cover Letter
• Business Analyst Resume
• Business Announcement
• Business Apology Letter
• Business Appointment Letter
• Business Associate
• Business Associate Agreement
• Business Background
• Business Banner
• Business Bi-Fold
• Business Bill
• Business Bill of Sale
• Business Billboard
• Business Biography
• Business Book
• Business Book Cover
• Business Brochure
• Business Budget
• Business Calendar
• Business Card
• Business Card Design
• Business Card Outline
• Business Card Vector
• Business Case
• Business Catalog
• Business Certificate
• Business Chart
• Business Checklist
• Business Coach
• Business Coaching
• Business Conference
• Business Conference Flyer
• Business Consultant
• Business Consulting
• Business Consulting Contract
• Business Contingency Plan
• Business Continuity Plan
• Business Contract
• Business Cover
• Business Datasheet
• Business Daylight Saving Reminder
• Business Design
• Business Desk
• Business Desk Calendar
• Business Development
• Business Development Cover Letter
• Business Development Plan
• Business Director
• Business DL Card
• Business Email
• Business Envelope
• Business Estimate
• Business Event
• Business Event Flyer
• Business Event Invitation
• Business Example
• Business Executive
• Business Expense Budget
• Business Facebook
• Business Fax
• Business FlowChart
• Business Flyer
• Business Form
• Business Gantt Chart
• Business Gift Certificate
• Business Growth
• Business Handbook
• Business ID Card
• Business Illustration
• Business Instagram
• Business Intelligence
• Business Introduction Letter
• Business Inventory
• Business Investment Agreement
• Business Invitation
• Business Invitation Letter
• Business Invoice
• Business Itinerary
• Business Job Description
• Business Landing Page
• Business Leaflet
• Business Letter
• Business Letter of Intent
• Business Letterhead
• Business Linkedin
• Business List
• Business Loan
• Business Loan Agreement
• Business Logo
• Business Magazine
• Business Management
• Business Manager
• Business Manager Resume
• Business Marketing
• Business Media Kit
• Business Meeting
• Business Meeting Invitation
• Business Meeting Letter
• Business Meeting Minutes
• Business Memo
• Business Mindmap
• Business Mission
• Business Networking
• Business Newsletter
• Business Operating Agreement
• Business Organizational Chart
• Business Page
• Business Partner
• Business Partnership
• Business Partnership Agreement
• Business Partnership Letter
• Business Pitch Deck
• Business Plan
• Business Plan Financial
• Business Plan Presentation
• Business Policy
• Business Post
• Business Postcard
• Business Poster
• Business Power of Attorney
• Business Presentation
• Business Process
• Business Profile
• Business Project
• Business Promotion
• Business Proposal
• Business Proposal Letter
• Business Purchase
• Business Purchase Agreement
• Business Quotation
• Business Rack Card
• Business Reference
• Business Relationship Letter
• Business Reopening
• Business Report
• Business Requirements Document
• Business Resume
• Business Review
• Business Roadmap
• Business Roll Up Banner
• Business Sale
• Business Sales
• Business Save The Date
• Business Schedule
• Business School
• Business Seminar
• Business Services Flyer
• Business Signature
• Business Snapchat
• Business Solution
• Business Specialist Resume
• Business Spreadsheet
• Business Startup
• Business Statement
• Business Story
• Business Strategy
• Business Succession Plan
• Business SWOT Analysis
• Business Testimonial
• Business Thank You Card
• Business Theme
• Business Timeline
• Business Training
• Business Travel
• Business Tri-Fold
• Business Tri-Fold Brochure
• Business Trip
• Business Twitter
• Business Vector
• Business Voucher
• Business Web
• Business Webinar
• Business Whatsapp
• Business White Paper
• Business Workshop
• Business Writer
• Business Youtube
• Basic Business
• Basic Business Card
• Filmmaker Business Card
• Formal Business
• Logistics Business
• New Business Proposal
• Personal Business
• Printable Business Card
• QR Code Business Card

Get Access to World's largest Template Library & Tools

• Access to 1 Million+ Templates & Tools
• Unlimited access to Design & Documents AI editors
• Professionally Made Content and Beautifully Designed
• Instant Download & 100% Customizable