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Tourism in India

Sep 22, 2010

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Tourism in India A service sector growth industry India: An emerging superpower India’s GDP will exceed Italy’s in 2020, France’s in 2020 Germany’s in 2025 and Japan’s in 2035 Goldman Sachs Projections (US 2003 $ Billion) Tourism growth in India

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• village tourism
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• beautiful south
• winter destination

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Tourism in India A service sector growth industry

India: An emerging superpower

India’s GDP will exceed • Italy’s in 2020, • France’s in 2020 • Germany’s in 2025 and • Japan’s in 2035 Goldman Sachs Projections (US 2003 $ Billion)

Tourism growth in India • According to World Tourism Organization estimates, India will lead in South Asia with 8.9 million arrivals by 2020 • India is poised to emerge as the 2nd fastest growing (8.8%) tourism economy in the world over 2005-14 according to the World Travel & Tourism

Foreign earnings • There has been a growth of more than 13% in foreign tourist arrivals at 3.9 million during 2005, up from 3.4 million foreign tourists who visited India during previous year. • Foreign exchange earnings from foreign tourists were up by more than 20% at $5,730.86 million in 2005, up from $4,769 million earned the previous year.

Air travel and India • Indian air travel to grow 20% each year for the next 5 years • Government and private operators will invest $20 billion in aircraft and infrastructure over the next five years Air India will be adding 68 aircraft to its present fleet, Indian Airlines 43 and private airlines around 275 By 2010, Indian airports will be handling between 90 and 100 million passengers (59 million domestic & 35 million international passengers)

Tourist destinations • North East – States such as Sikkim, Assam and Nagaland have emerged as major players. The major focus in 2005 was to develop tourism infrastructure in the region. • New States – Uttaranchal attracted 14 million tourists and in 2004 witnessed a growth of 40% in 2005. Major focus on marketing to attract high spending tourists, initiatives to create world-class infrastructure. • Beautiful South – Aggressive marketing has helped achieve over 25% growth in tourism in southern states. Andhra Pradesh and Karnataka are witnessing an upswing in foreign tourists.

Forms of tourism • Cultural tourism & Round Trips – covering the popular circuits comprising of the Golden Triangle, Rajasthan, N. India & in South the well known temples, backwaters & beaches. • Mass tourism – Goa is a tourism based economy and a leader in this sector, is all set to promote mass tourism. Goa also won the 2nd most popular winter destination in UK. • Commonwealth Games 2010 – the government is investing in infrastructure, to further develop tourism in and around Delhi.

An all-year round destination. • Throughout the world, India is perceived as a October to April winter destination. • Marketing initiatives by both the Government and the private sector is now successfully addressing & changing this perception.

New Tourism Products • Monsoon magic - focus on months from April to October • Rural & village tourism - the tourism ministry is laying special emphasis on infrastructure development in various rural destinations in India. • Medical tourism - the Indian Healthcare Delivery market is estimated at US$ 18.7 billion. The industry is growing at about 13 per cent annually. • Luxury tourism – e.g. Palace on Wheels, Palaces • Adventure tourism – with emphasis on eco-tourism

Benefits of tourism • There has been a positive change in perception about the benefits of tourism in the minds of planners, policy makers and as well as state governments in India. • Tourism is now being seen as an engine of growth for the economy and a key employment generator. • Low Capital Investment in the trade. • Imports earn foreign exchange. • Cultural revival/ regeneration

Ecotourism in Kerala • There has been a major growth in ecotourism that is sustainable and environmentally non-invasive. • Resorts are designed using local labour forces and local materials. • Energy sources are sustainable: cow dung and wood

The market for Ecotourism • Ecotourism tends to be geared to a young and wealthy market. • Activities are marketed and life style emphasised.

Medical tourism in India • Medical care in the USA and private health care in UK is very expensive. India has well-trained doctors who will work for a lower fee than they could expect abroad. • Medical tourism offers people the option of knee replacements,hip replacements, heart care, cosmetic & dental surgery in India. • Hundreds of people have treatment abroad, saving them a great deal of money in treatment costs.

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Tourism in India. A service sector growth industry. India: An emerging superpower. India’s GDP will exceed Italy’s in 2020, France’s in 2020 Germany’s in 2025 and Japan’s in 2035 Goldman Sachs Projections (US 2003 $ Billion). Tourism growth in India.

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Tourism in India- Impacts and Insights

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Tourism in India is big business and it is growing year on year. But what is the appeal and how can tourism best be managed here? Read on to find out…

• Overview of India

The tourism industry in India

• Why people travel to India

Most popular types of tourism in India

Most popular tourist attractions in india.

• What types of tourists travel to India
• Crime and safety in India
• Required budget to visit India
• General tips for visiting India

10 interesting facts about India

• 10 FAQs about tourism in India

Tourism in India 

Welcome to India! A land of diverse landscapes and cultures. From the snowy peaks of the Himalayas to the sunny beaches of Goa. Dive into a world where every corner has a story. Let’s embark on this adventure together!

Geography of India

India is a country located in South Asia and is the seventh-largest country in the world by land area. It has a diverse landscape and a wide range of climates, ranging from tropical in the south to alpine in the north.

India is bordered by the Indian Ocean to the south, the Bay of Bengal to the east, and the Arabian Sea to the west. It shares land borders with Pakistan to the west, China , Nepal, and Bhutan to the north, and Bangladesh and Myanmar to the east.

The northern region of India is dominated by the Himalayan mountain range, which includes the highest peak in the world, Mount Everest. The Himalayas also act as a natural barrier, separating India from the rest of Asia. The central region of India is made up of the Deccan Plateau, which is bordered by the Eastern and Western Ghats mountain ranges.

The Indo-Gangetic plain is a vast, fertile region that stretches across northern and eastern India and is watered by the Ganges, Brahmaputra, and Indus rivers . The western part of India is dominated by the Thar Desert, while the southern region is known for its tropical forests and coastal plains.

India has a rich diversity of flora and fauna, with a range of animal species including tigers, elephants, rhinoceroses, and various species of monkeys. The country is also home to a diverse range of ethnic and linguistic groups , with over 1,600 languages spoken throughout the country.

Tourism is a significant contributor to the Indian economy, with the sector accounting for 9.2% of the country’s GDP and generating over 40 million jobs in 2019. Here are some statistics related to the tourism industry in India:

• Foreign tourist arrivals: In 2019, India received over 10.9 million foreign tourist arrivals, which was a 3.2% increase compared to the previous year.
• Domestic tourism: Domestic tourism in India is also significant, with over 2.3 billion domestic tourist visits in 2019.
• Tourism revenue: The total tourism revenue generated in India in 2019 was over USD 28 billion, with foreign exchange earnings from tourism standing at USD 19.9 billion.
• Top tourist destinations: Some of the top tourist destinations in India include the Taj Mahal in Agra, the Golden Temple in Amritsar, the beaches of Goa, and the backwaters of Kerala.

India is a diverse country with a rich cultural heritage and natural beauty, which offers a wide range of tourism options. Here are some of the most popular types of tourism in India:

Heritage tourism in India

India has a rich history, and there are many historic sites and monuments, such as the Taj Mahal, Qutub Minar, and Ajanta and Ellora Caves, that attract tourists interested in learning about the country’s past.

Cultural tourism in India

India is home to a diverse range of cultures, traditions, and customs, and tourists come to India to experience its rich cultural heritage, such as its music, dance, and cuisine.

Adventure tourism in India

India offers a range of adventure tourism options, including trekking in the Himalayas, white-water rafting, wildlife safaris, and skiing.

Spiritual tourism in India

India is a land of spirituality, and many tourists come to India to explore its spiritual heritage, visit ashrams, and participate in yoga and meditation.

Medical tourism in India

India is a popular destination for medical tourism , with world-class healthcare facilities and affordable medical treatments attracting patients from around the world.

Eco-tourism in India

India has a diverse range of ecosystems, from tropical forests to deserts , and tourists come to India to explore its natural beauty and wildlife, such as the backwaters of Kerala, the Sunderbans, and the Jim Corbett National Park.

Beach tourism in India

India has a long coastline and many beautiful beaches, such as Goa, Kerala, and Andaman and Nicobar Islands, which attract tourists looking for sun, sand, and surf.

India has a rich cultural and historical heritage, and is home to many popular tourist attractions that draw visitors from around the world. Here are some of the most popular tourist attractions in India:

• Taj Mahal – Located in Agra, the Taj Mahal is one of the most iconic and beautiful buildings in the world. It was built by the Mughal emperor Shah Jahan as a mausoleum for his wife Mumtaz Mahal.
• Jaipur – The capital city of Rajasthan, also known as the “Pink City,” is famous for its stunning architecture, forts, and palaces, including the City Palace, Hawa Mahal, and Amber Fort.
• Golden Temple – Located in Amritsar, the Golden Temple is the most sacred site of Sikhism and is renowned for its stunning architecture and the warm hospitality offered by the Sikh community.
• Kerala Backwaters – The backwaters of Kerala are a network of interconnected canals, lagoons, and lakes that provide a scenic and relaxing experience for tourists.
• Khajuraho Temples – The Khajuraho Temples are a group of Hindu and Jain temples located in Madhya Pradesh that are famous for their intricate carvings and sculptures.
• Varanasi – Located on the banks of the River Ganges, Varanasi is one of the oldest continuously inhabited cities in the world and is a major pilgrimage site for Hindus.
• Goa – Known for its stunning beaches, vibrant nightlife, and Portuguese architecture, Goa is a popular tourist destination for both domestic and international tourists.
• Ajanta and Ellora Caves – Located in Maharashtra, the Ajanta and Ellora Caves are a group of ancient rock-cut Buddhist and Hindu cave temples that are UNESCO World Heritage sites.
• Jim Corbett National Park – Located in Uttarakhand, the Jim Corbett National Park is famous for its tigers, elephants, and other wildlife, and is a popular destination for wildlife enthusiasts.
• Hampi – Located in Karnataka, Hampi is a UNESCO World Heritage site and is known for its stunning ancient ruins and temple complexes.

These are some of the most popular tourist attractions in India, but there are many more that visitors can explore during their trip to the country.

Impacts of tourism in India

It is important that we consider the positive and negative impacts of tourism in every destination, including India. So, lets take a look at what India is doing right and what they can do better.

Social impacts of tourism in India

One of the beauties of tourism in India is the rich cultural exchange it fosters. Visitors get a first-hand experience of India’s deep-rooted traditions, while locals often get a broader understanding of global customs.

Yet, as with any dialogue, there can be misunderstandings. While tourism in India brings about cultural appreciation, there’s also the risk of stereotyping or commercialising certain traditions just to cater to the tourist gaze.

Environmental impacts of tourism in India

India, with its vast forests , serene backwaters, and majestic mountains, promises a natural retreat like no other. Tourism in India has, in many ways, shone a spotlight on the need to conserve these pristine pockets. National parks and wildlife sanctuaries thrive on tourist revenue.

However, there’s a balance to strike. The surge in tourism can lead to challenges like littering in the Himalayan trails or water pollution in the popular beaches of Goa. Each footprint, while seemingly small, can have lasting impacts, making sustainable tourism in India not just an option but a necessity.

Economic impacts of tourism in India

Economically speaking, tourism in India is a major player. It’s a source of income for many, from the rickshaw pullers of Delhi to the houseboat owners in Kerala. The ripple effects are felt in various sectors like hospitality, transport, and local handicrafts.

But here’s the twist: over-reliance on tourism can be tricky. Factors like political events or natural calamities can lead to fluctuations in tourist inflow, making diversification essential even within the realm of promoting tourism in India.

In a Nutshell: Impacts of Tourism in India

Here is a summary of the main impacts of tourism in India.

In closing, while the tapestry of tourism in India is undeniably vibrant, it’s crucial to weave it with care. Through informed strategies and mindful interactions, India’s tourism landscape can remain as diverse and enchanting as the nation itself.

Now that we know a bit more about tourism in India, lets take a look at at some of the most interesting facts about this magnificent country.

• India is the seventh-largest country in the world by land area and the second-most populous country, with over 1.3 billion people.
• India is known for its diverse geography , ranging from the Himalayan Mountains in the north to the beaches of Goa in the south.
• India is the birthplace of four of the world’s major religions: Hinduism, Buddhism, Jainism, and Sikhism.
• The Indian film industry, also known as Bollywood, produces the largest number of films in the world each year, surpassing Hollywood in the United States.
• India is home to the world’s largest statue, the Statue of Unity, which is a tribute to Indian independence leader Sardar Vallabhbhai Patel.
• The Indian Railways is the world’s fourth-largest railway network, with over 67,000 kilometers of track and over 8,000 stations.
• The national symbol of India is the Bengal Tiger, which is a critically endangered species with only around 2,500 left in the wild.
• India is the world’s largest producer of spices, with exports of spices contributing significantly to the country’s economy.
• The game of chess originated in India, where it was known as chaturanga, and later spread to Persia and Europe.
• India has a diverse cuisine, with each region having its own distinct flavors and specialties. Some popular Indian dishes include biryani, butter chicken, samosas, and dosas.

FAQs about tourism in India

Lastly, lets sum up this article by answering some of the most frequently asked questions about tourism in India.

• What is the best time to visit India?

The best time to visit India depends on the region you plan to visit. Generally, the best time to visit most parts of India is from October to March, when the weather is cooler and drier.

• What are some must-visit tourist attractions in India?

Some popular tourist attractions in India include the Taj Mahal, Jaipur’s Amber Fort, the beaches of Goa, Kerala’s backwaters, and the Himalayan mountain range.

• Is it safe to travel to India as a solo traveler?

India can be a safe destination for solo travelers if you take the necessary precautions. It is important to be cautious and aware of your surroundings, especially when traveling alone.

• What is the local currency in India, and can I use credit cards?

The local currency in India is the Indian rupee (INR), and credit cards are widely accepted in larger cities and tourist areas.

• What should I wear when visiting India?

It is important to dress modestly when visiting India, especially when visiting religious sites. Avoid wearing revealing or tight-fitting clothes and dress in comfortable, lightweight clothes that cover your shoulders and knees.

• What are some popular Indian dishes?

Indian cuisine is diverse and flavorful, with each region having its own distinct specialties. Some popular Indian dishes include biryani, butter chicken, samosas, and dosas.

• How can I get around in India?

Getting around in India can vary depending on the region you are in. Options for transportation include taxis, auto-rickshaws, buses, and trains. Domestic flights are also available for longer distances.

• Is it necessary to tip in India?

Tipping is not mandatory in India, but it is common to tip service staff, such as waiters and bellboys, around 10% of the bill amount.

• What languages are spoken in India?

There are many languages spoken in India, with Hindi being the most widely spoken. Other major languages include Bengali, Telugu, Marathi, Tamil, and Urdu.

• What are some common customs and traditions in India?

India has a rich culture and tradition, with many customs and traditions varying by region and religion. Some common customs include removing shoes before entering a temple, greeting elders with folded hands, and wearing traditional attire for weddings and other special occasions.

To conclude

Tourism in India is a journey through rich cultures, breathtaking landscapes, and bustling markets. While its myriad offerings captivate the soul, it’s vital to travel with awareness and respect. Embracing sustainable practices ensures that the timeless allure of India continues to enchant travellers for generations to come.

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One of the oldest civilisations in the world, India is a mosaic of multicultural experiences. With a rich heritage and myriad attractions, the country is among the most popular tourist destinations in the world. It covers an area of 32, 87,263 sq. km, extending from the snow-covered Himalayan heights to the tropical rain forests of the south. As the 7th largest country in the world, India stands apart from the rest of Asia, marked off as it is by mountains and the sea, which give the country a distinct geographical entity.

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Gulfood dubai 2023, tourism and hospitality, indian tourism and hospitality industry analysis, the tourism sector is projected to contribute us$ 250 billion to the country’s gdp by 2030, generating employment for 137 million individuals., advantage india, robust demand.

* Drawing upon world-class healthcare amenities and traditional healing practices, medical tourism and wellness retreats entice 21% of international travelers.

* The travel market in India is projected to reach US$ 125 billion by FY27 from an estimated US$ 75 billion in FY20.

* International tourist arrivals are expected to reach 30.5 million by 2028.

* According to WTTC, over the next decade, India’s Travel & Tourism’s GDP is expected to grow at an average of 7.1% annually.

Attractive Opportunities

* India is geographically diverse and offers a variety of cultures that come with its own experiences, making it one of the leading countries in terms of international tourism expenditure.

* Travel and tourism are two of the largest industries in India, with a total contribution of about US$ 199.6 billion to the country’s GDP.

* The government has taken steps to boost investments in facilitate spiritual tourism with states like Uttar Pradesh developing tourist circuits and Uttarakhand and West Bengal enhancing infrastructure for pilgrims.

Policy support

* In the 2024 interim Budget, Finance Minister Ms. Nirmala Sitharaman allocated Rs. 2,449.62 crore (US$ 294.8 million) to the tourism sector, a 44.7% increase from the previous fiscal year.

* The Ministry of Tourism launched the Swadesh Darshan Scheme to develop theme-based tourist circuits, sanctioning 76 projects. Upgraded to Swadesh Darshan 2.0 (SD2.0).

* The Prime Minister, Mr. Narendra Modi inaugurates and unveils 52 tourism sector projects valued at over Rs. 1,400 crore (US$ 168.5 million) under the Swadesh Darshan and PRASHAD Scheme.

Diverse Attractions

* Airport enhancement and the spread of regional airports are opening new opportunities for business, and for drawing larger visits from tourists.

* The country’s big coastline is dotted with attractive beaches.

Tourism and Hospitality Industry Report

India is a large market for travel and tourism. It offers a diverse portfolio of niche tourism products - cruises, adventure, medical, wellness, sports, MI CE, eco-tourism, film, rural and religious tourism. India has been recognized as a destination for spiritual tourism for domestic and international tourists. In his Independence speech from Red Fort, Prime Minister Mr.

Narendra Modi urged people to visit 15 domestic tourist destinations in India by 2022 to promote tourism. India ranked 34 in the Travel & Tourism Competitiveness Report 2019 published by the World Economic Forum. India is the most digitally advanced traveller nation in terms of digital tools being used for planning, booking, and experiencing a journey. India’s rising middle class and increasing disposable income have supported the growth of domestic and outbound tourism.

India has been ranked 54th in Travel and Tourism Development Index (TTDI) in 2021 published by the World Economic Forum.

According to WTTC, the contribution of India's travel and tourism sector to India's economy was worth Rs. 15.9 trillion (US$ 191.25 billion) in 2022.

The Indian travel and tourism industry is expected to record an annual growth of 6.7% per annum and achieve 9.2% of GDP with US$ 488 billion. According to WTTC, over the next decade, India’s Travel & Tourism GDP is expected to grow at an average of 7.8% annually.

In WTTC’s Economic Impact 2022 report, India’s Travel and Tourism GDP contribution grew by 5.8%, which was the sixth-highest after the US, China, Germany, Japan and Italy.

In 2021, the travel & tourism industry’s contribution to the GDP was US$ 178 billion; this is expected to reach US$ 512 billion by 2028. By 2029, it is expected to account for about 53 million jobs.

As per the Ministry of Tourism, Foreign Tourist Arrivals (FTAs) in October 2023 were 8,11,411. FTAs during the period January-October 2023 were 72,43,680 as compared to 46,55,160 in January-October 2022.

The percentage share of Foreign Tourist Arrivals in India during October 2023 among the top 5 ports was highest at Delhi Airport (34.74%) followed by Mumbai Airport (14.75%), Haridaspur Land Check Post (9.03%), Chennai Airport (7.05%), Bengaluru Airport (5.71%). FTAs during the period January-September 2023 were 6.43 million.

The percentage share of Foreign Tourist Arrivals in India during October 2023 among the top 5 source countries was highest from Bangladesh (21.41%), followed by USA (15.65%), UK (11.27%), Australia (4.38%) and Canada (3.81%).

In 2023-24* (January-October), 24.97% of foreign tourists visited for Indian Diaspora which marks 72,43,680 foreigners.

Tourism is the third largest foreign exchange earner for the country. FEE during the period January-October 2023 were US$ 22.32 billion.

Domestic visitor spending increased by 20.4% in 2022, only 14.1% below 2019. International visitor spending rose by 81.9% in 2022, but still 40.4% behind 2019 numbers.

Cumulative FDI equity inflow in the Hotel and Tourism industry is US$ 17.29 billion during the period April 2000-September 2023. This constitutes 2.60% of the total FDI inflow received across sectors.

The G-20 Presidency will give India’s tourism sector an unparalleled opportunity to highlight India’s tourism offerings and share India’s tourism success stories on a global stage

By 2028, Indian tourism and hospitality is expected to earn US$ 50.9 billion as visitor exports compared with US$ 28.9 billion in 2018.

Tourism Ministry has undertaken the ‘NamasteIndia’ Campaign for encouraging international visitors to travel to India.

In the Union Budget 2023-24, US$ 290.4 million has been allocated to the Ministry of Tourism. Under the Union Budget 2023-24, an outlay of US$ 170.85 million has been allocated for the Swadesh Darshan Scheme to develop a complete package of 50 tourist destinations for providing a wholesome tourism experience by facilitating physical, digital, and virtual connectivity, availability of tourist guides and tourist security.

Ministry has sanctioned 76 projects under the scheme since its inception under 13 themes for a revised sanctioned cost of US$ 668.95 million and has released US$ 534.9 million (till December 31, 2021).

Under Budget 2023-24, the Government has allocated US$ 30.25 million for the development of tourist circuits under PRASHAD. Since its launch in January 2015 and Ministry has sanctioned 37 projects in 24 states with estimated expenditure of US$ 146.4 million and a cumulative amount of US$ 91.6 million has been released for these projects. 68 destinations/sites have been identified in 30 States/UTs for development under the PRASHAD Scheme as on March 31, 2022.

Ministry of Tourism has partnered with the Quality Council of India (QCI), to assist the Hospitality Industry in their preparedness to continue operations safely and mitigate risks arising out of the COVID-19 pandemic through an initiative called SAATHI (System for Assessment, Awareness and Training for Hospitality Industry). A hotel/unit goes through the SAATHI framework and agrees to fully follow the requirements wherever applicable possible, and a self-certification is issued. Self-certified hotels/units attend webinars to clarify doubts through live interactions. If Hotel/unit desires, they may undertake a site assessment based on the SAATHI framework through QCI-accredited agencies and an assessment report with opportunities for improvement is shared with the assessed unit.

In June 2022, the Ministry of Tourism along with the Associations of Indian Universities (AIU) initiated a 12-episode webinar series under ‘Azadi Ka Amrut Mahotsav’ (AKAM) to engage and expose young minds of our country to the rich and diverse heritage of the country.

Accor, a French hospitality major will expand its India portfolio by adding nine additional hotels in the mid-scale and economy categories, bringing the total number of hotels to 54 in India.

The Medical Tourism sector is expected to increase at a CAGR of 21.1% from 2020-27.

The travel market in India is projected to reach US$ 125 billion by FY27 from an estimated US$ 75 billion in FY20.

The Ministry of Tourism has approved 16 projects for over Rs. 1,300 crore (US$ 171.2 million) in India's North-East.

The Ministry of Road Transport and Highways has introduced a new scheme called ‘All India Tourist Vehicles Authorisation and Permit Rules, 2021’, in which a tourist vehicle operator can register online for All India Tourist Authorisation/Permit. This permit will be issued within 30 days of submitting the application.

The United Nations World Tourism Organisation selected Pochampally in Telangana as one of the best tourism villages in November 2021.

In December 2023, IHCL expanded its presence in Maharashtra as it signed a hotel in Bandra, Mumbai. The Brownfield project will be branded an IHCL- SeleQtions hotel.

In December 2023, TAJ won the ‘World’s finest luxury grand palaces’ award at the ‘101 Best Executive Summit’ in Germany.

In November 2023, Indian Hotels Company (IHCL) announced the opening of Ginger Mumbai, Airport. The 371 Keys flagship Ginger hotel, strategically located near the domestic airport will introduce the brand’s lean luxe design and service philosophy of offering a vibrant, contemporary, and seamless hospitality experience to its guests.

In September 2023, Mahindra Holidays & Resorts (MHRIL) signed an MOU with the Government of Uttarakhand (UK) to invest Rs. 1,000 crore (US$ 120.16 million) and build 4-5 large marquee resorts over the next few years in Uttarakhand.

OYO estimates India to present a US$ 26 billion opportunity by 2030. To further strengthen its position in India, in October 2021, the company filed its draft red herring prospectus (DRHP) for an initial public offering (IPO) of Rs. 8,430 crore (US$ 1.2 billion) with the Securities and Exchange Board of India (SEBI).

The Government of India launched the e -Visa on November 27, 2014 and subsequently e-Tourist Visa was initially introduced for 46 countries.

The e-Tourist Visa is part of t   e-Visa facility which includes an e-Business Visa, e-Conference Visa, e-Medical Visa, and e-Medical Attendant Visa.

In 2021, the Government of India announced 40,000 e-tourist visas out of 500,000 free regular visas to the tourist, to ensure a geographical spread of the incentive to important source markets globally.

In December 2019, e-visa facility was offered to around 170 countries.

The facility for e-tourist visa has been extended to passengers arriving at these ports of Mumbai, Mormugao, Mangalore, Kochi, and Chennai and immigration counters have been set up at five major ports visited by cruise ships, thus facilitating the cruise passenger arrivals at the seaports.

‘Medical Visa’ has been introduced, which can be given for specific purpose to foreign travelers coming to India for medical treatment. ‘E-Medical Visa’ has also been introduced for 166 countries.

India has invested heavily in AYUSH and is in a unique position to attract medical value travellers for a cure through AYUSH and for enhancing wellness.

India is ranked 10th out of the top 46 countries in the world in the Medical Tourism Index 2020-21 by Medical Tourism Association. The Indian medical tourism industry was estimated to be valued at US$ 7,417 million in 2022 and it is projected to surpass US$ 42,237.47 million by 2032.

Cruise tourism is one of the most vibrant and fast-growing sectors of the leisure and travel industry. The Indian government has estimated that India would emerge with a market size of 1.2 million cruise visitors by 2030-31.

Moreover, India is looking to take advantage of its 7,500 km coastline to tap the growth potential of the cruise tourism segment.

Ministry of Tourism is funding the development of cruise terminals, lighthouses, and other tourist infrastructure in several coastal locations to promote domestic and international cruise terminals at selected ports by 2023.

Ministry of Tourism has also sanctioned US$ 27.7 million for various projects towards the development of Cruise Terminals and related infrastructure in different States at the major ports under the scheme for ‘Assistance to Central Agencies for Tourism Infrastructure Development.

National strategy and roadmap for the development of rural tourism aims at prioritization of rural tourism at the national level.

This can benefit the local community economically and socially and facilitate interaction between tourists and locals for a mutually enriching experience.

India has rich natural and eco-tourism resources ranging from pristine forests, the snow-clad Himalayas, montane grasslands, golden and silver deserts, rivers, lakes, wetlands, mangroves, beaches, volcanoes and corals, housing tremendous biodiversity.

In 2021, the Ministry of Forest, Environment and Climate Change issued “Ecotourism guidelines in and around protected areas 2021” based on the key recommendations of the Tiger Task Force (2005), provisions contained in the Wildlife (Protection) Act 1972, Scheduled Tribes and Other Forest Dwellers (Recognition of Forest Rights) Act 2006.

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Development of Tourism in India, Current Landscape, Government Initiatives

Tourism in India holds immense potential as a significant contributor to country's economy, despite facing various challenges. Read this article for Opportunities for Development of Tourism in India.

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Development of Tourism in India

Tourism in India holds immense potential as a significant contributor to the country’s economy, despite facing various challenges. With its rich cultural heritage, diverse landscapes, and historical monuments, India has always been a magnet for travellers from around the globe. However, the development of this sector has been met with both successes and hurdles.

Current Landscape and Economic Impact of Tourism in India

Tourism in India contributes approximately 4.6% to the nation’s GDP, as per the Ministry of Tourism. Despite not being prioritized by the government, the sector plays a vital role in job creation, supporting over 32 million jobs in 2021. The World Travel and Tourism Council reported that in 2021, tourism generated ₹13.2 lakh crore (US$170 billion), accounting for 5.8% of India’s GDP.

However, the COVID-19 pandemic significantly impacted tourism, leading to a decline in foreign tourist arrivals by 44% in 2022 compared to 2019 figures. Nonetheless, India’s domestic tourism market remains robust, with over 1 billion domestic tourist visits recorded in 2012.

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Strengths and Challenges in India’s Tourism Sector

India possesses numerous strengths that bolster its tourism sector. The country’s cultural and natural resources, including historical monuments, scenic landscapes, and diverse wildlife, attract travellers worldwide. Additionally, India’s air transport infrastructure and natural resources are highly regarded globally.

However, the sector also faces several challenges. Infrastructure deficiencies, such as inadequate road networks and outdated facilities, hinder the tourist experience. Moreover, safety concerns, including issues related to women’s safety and petty crime, can deter potential visitors. Additionally, bureaucratic red tape and complex visa procedures have been cited as barriers to tourism growth.

Opportunities for Growth and Development of Tourism in India

Despite the challenges, India’s tourism sector offers ample opportunities for growth and development:

• Diverse Attractions: From historical monuments and cultural festivals to scenic landscapes and adventure sports, India offers a wide range of tourist attractions. Leveraging these diverse offerings can attract travellers with varied interests and preferences.
• Cultural Experiences: India’s rich cultural heritage and traditions provide unique experiences for tourists. Promoting cultural tourism, including heritage walks, culinary tours, and traditional art forms, can attract visitors seeking authentic cultural experiences.
• Medical Tourism: India has emerged as a leading destination for medical tourism, offering high-quality healthcare services at competitive prices. With state-of-the-art hospitals and skilled medical professionals, India attracts patients from around the world for treatments ranging from surgeries to wellness retreats.
• Rural and Eco-Tourism: There is growing interest in experiential and sustainable tourism experiences, such as rural homestays, wildlife safaris, and initiatives. Encouraging community-based tourism initiatives can benefit rural economies while conserving natural resources.
• Digital Transformation: Technology plays a crucial role in enhancing the tourism experience, from online booking platforms and virtual tours to digital marketing strategies. Embracing digital innovations can improve accessibility, convenience, and connectivity for travellers.

Government Initiatives to Promote India’s Tourism Sector

The Government of India has taken several initiatives to promote tourism development:

• Policy Support: The Ministry of Tourism formulates national policies and collaborates with stakeholders to develop and promote tourism. Efforts are underway to simplify regulations, improve infrastructure, and enhance the overall tourism experience.
• Incredible India Campaign: The Incredible India campaign showcases India’s tourism potential through multimedia campaigns, roadshows, and promotional events. It highlights the country’s cultural diversity, natural beauty, and hospitality to attract international travellers.
• Niche Tourism Promotion: The government is focusing on promoting niche tourism products such as rural, cruise, medical, and eco-tourism. Specialized marketing campaigns and infrastructure development initiatives are aimed at tapping into niche markets and diversifying the tourism portfolio.
• Public-Private Partnerships: Collaborations between the government, private sector, and local communities are essential for tourism development. Public-private partnerships facilitate investment, infrastructure development, and skill enhancement in the tourism sector.

Future Outlook For Tourism Development in India

Despite the challenges posed by the pandemic and other systemic issues, the outlook for tourism in India remains optimistic. With concerted efforts from the government, private sector, and other stakeholders, the sector is poised for growth. Forecasts suggest that tourism could contribute 7.2% of India’s GDP by 2031, underscoring its potential as a key driver of economic development.

In conclusion, tourism development in India presents challenges and opportunities. By addressing infrastructure deficiencies, promoting niche tourism products, and prioritizing safety and security, India can unlock the full potential of its tourism sector and emerge as a premier global destination for travellers.

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Development of Tourism in India FAQs

What is the current development of tourism in india.

Today tourism is the largest service industry in India, with a contribution of 6.23% to the national GDP and providing 8.78% of the total employment.

What is the role of tourism in development?

In developing countries, tourism development has been used as an important strategy for increasing economic growth, alleviating poverty, creating jobs, and improving food security.

What is the importance of tourism in India?

Tourism in India has grown substantially. It promotes National Integration and provides support to local handicrafts and cultural pursuits.

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Tourism in india: history and development.

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