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Online Case Study Answer Generator for Students

Here Is Your Case Study Analysis

If you want to quickly and effectively carry out case study analyses, you’ve come to the right place. Just for you, we’ve created a free AI-powered tool that can analyze case studies on any subject!

Our app will be the perfect solution for those who don’t want to spend a ton of time structuring their texts and looking for examples. Use it to save time and nerves!

• ️🎉 Benefits of Our Generator
• ️🤖 How to Use
• ️✨ Case Study Definition
• ️🔎 Structure of a Case Study
• ️✍️ Writing Steps
• ️🔝 Top 12 Topics & Examples
• ️🔗 References

🎉 Benefits of Our Case Study Analysis Generator

Our generator is one of the best, and there are many reasons for us to say so:

🤖 How to Use Our Case Study Answer Generator

Getting a case study analysis has never been easier—see for yourself!

• Paste your case study into the field.
• Add questions or issues you need to address in your analysis.
• Press “Analyze now.”
• Get the results!

Keep in mind that the results provided by the tool are to be used for reference purposes only.

✨ Case Study Analysis Definition

A case study analysis is used to examine a problem and find a solution to it. This type of analysis is typically used in business as well as in other spheres, such as education, healthcare, and social sciences. The main feature of such a study is that it’s rooted in a real-life context.

Researchers use direct observations, interviews, tests, and samples to gather data for their case studies. This information is then used to develop solutions and recommendations backed with evidence.

🔎 Structure of a Case Study Analysis

Usually, a case study analysis consists of 6 parts. Each one is dedicated to a particular aspect and serves its own purpose. Let’s take a closer look at them and see how they differ.

Introduction

An introduction describes the context of the examined topic and provides substantial background on the case study’s subject. When you write it, keep in mind the following questions:

• What is your case study about?
• What is the primary goal of your research?
• Why is it important?

Problem Statement

The next part introduces the main problem or issue the study will be focusing on. Typically, it’s concerned with a challenge faced by an individual or organization in question. The problem statement provides a clear focus for the whole research.

Now, it’s time for the most interesting part—the analysis itself. When it comes to business problems, students can use various approaches, such as:

This part presents several ways to resolve the issue in question. The solutions must be realistic and achievable. It’s also worth to mention their pros and cons and thus identify the most potent ones.

Recommendations

This part focuses on the best possible solutions to the problem identified in the previous section. It explains how to implement it in practice and how it will help eliminate the issue. It may also suggest ways to deal with other, minor problems involved in the case.

Conclusions

Now, it’s time for the final part of the analysis: your conclusions . Here is what you need to do:

• Summarize the results of your case study analysis and explain how they relate to the research’s main problem.
• Be sure to emphasize how vital your study is and how it helps to make the issue more manageable.
• Make further suggestions based on your findings.

✍️ How to Write a Case Study

Now you know what to include in your case study. But how do you write one that is truly outstanding? Just follow our step-by-step guide:

1. Pick a Case to Explore

Choosing the right topic is essential. You need to do it early on to ensure that the research subject is sufficiently explored.

For example, suppose you want to examine how COVID-19 has affected the hospitality sector. In that case, you can choose either a representative case, such as a large hotel chain, or an outlier case, such as a small Bed and Breakfast that has managed to survive the pandemic. The latter case may sound more interesting, but if there's not enough information available on it, it's best to choose the former.

2. Formulate a Problem Statement

Now, you should clearly and concisely formulate the central problem you will be focusing on. To do it, answer the 5 Ws:

• What is the problem you’re researching?
• Who is affected by it?
• Where does it occur?
• When did the problem arise?
• Why is this issue significant?

If you need help with this part of your analysis, you can always use our research problem generator .

3. Gather Evidence & Collect Data

Data gathering can be done through both primary and secondary sources of information . You can use a range of research techniques, such as observations, surveys, and interviews. It is crucial to make sure the data you’ve collected is pertinent to the case study.

4. Describe Your Findings & Analyze Them

Next, you analyze trends and themes in your data. This analysis must be supported by facts and evidence. Use various analysis methods to make your study more in-depth.

5. Provide Solutions & Recommendations

Develop several possible solutions using the information you’ve gathered. Once you’ve done it, answer the following questions:

• What are the pros and cons of these solutions?
• Which one can be the most beneficial?
• How can the entity you’re analyzing implement it in practice?

The more detailed your recommendations are, the better. If possible, try to include aspects such as timeline, resource allocation, and KPIs for monitoring.

🔝 Top 12 Case Study Topics & Examples

Want inspiration for your analysis? Or maybe you need help picking a case to explore? Check out this list of topics with examples!

• Operations and Information Management: A Case Study of CC Music
• Netflix and Blockbuster: Case Study
• Strategic Planning Case Study: Process Management
• HRM Incident: Case Study Analysis
• Case Study Summary: Hiring a Sustainable Development Specialist
• Organizational Change: Qatargas Case Study
• Childhood Development Case Study
• Case Study of Engstrom Auto Mirror Plant and Workplace
• Strategic Marketing: Amazon Go Case Study
• Cognitive Behavioral Therapy: Case Study
• Social Determinants of Health: Case Study
• Recovering Supply Chain Operations: A Case Study of Nissan

Now you know how to complete a case study! Remember that the tiring process of analyzing can be effectively streamlined if you use our free case study answer generator. Try it out—you won’t regret it!

We also recommend using our transition words maker and personal statement generator to enhance your writing.

❓ Case Study Analysis Generator: FAQ

❓ what questions to answer in a case study.

A case study must either prove or disprove an existing theory. It also aims to find a solution to the research's central question. This question can vary depending on your topic and subject. You present the answer in your research findings and conclusions.

❓ How Do You Write a Case Study Analysis?

First, you introduce your case and provide its background. Then, you gather information and analyze it to develop several solutions. Finally, you propose the best solution and give recommendations on how to implement it. Also, remember to explain how your case study will deepen the existing knowledge.

❓ What Are the 4 Most Important Parts of Case Study?

Every case study begins with the introduction of a topic and its background. Then, you present an analysis of sources that can provide knowledge on the case. The third part is the analysis of collected data. Your case study ends with conclusions based on your findings.

❓ What Are Some Examples of Case Studies?

Case studies are frequently used in psychology to shed light on peculiar circumstances. Famous case study examples include Sigmund Freud's Little Hans as well as John Martin Marlow's study of Phineas Gage, the man who had a railroad spike driven through his brain.

🔗 References

• Case Study: Definition, Examples, Types, and How to Write: Verywell Mind
• What Is a Case Study?: Evidence Based Nursing
• What the Case Study Method Really Teaches: Harvard Business Review
• Using Case Studies to Teach: Boston University
• What Is a Case Study? Definition, Elements and 15 Examples: Indeed
• Writing a Case Study: University of Southern California
• Writing a Case Study – Student Academic Success: Monash University

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47 case interview examples (from McKinsey, BCG, Bain, etc.)

One of the best ways to prepare for   case interviews  at firms like McKinsey, BCG, or Bain, is by studying case interview examples. 

There are a lot of free sample cases out there, but it's really hard to know where to start. So in this article, we have listed all the best free case examples available, in one place.

The below list of resources includes interactive case interview samples provided by consulting firms, video case interview demonstrations, case books, and materials developed by the team here at IGotAnOffer. Let's continue to the list.

• McKinsey examples
• BCG examples
• Bain examples
• Deloitte examples
• Other firms' examples
• Case books from consulting clubs
• Case interview preparation

Click here to practise 1-on-1 with MBB ex-interviewers

1. mckinsey case interview examples.

• Beautify case interview (McKinsey website)
• Diconsa case interview (McKinsey website)
• Electro-light case interview (McKinsey website)
• GlobaPharm case interview (McKinsey website)
• National Education case interview (McKinsey website)
• Talbot Trucks case interview (McKinsey website)
• Shops Corporation case interview (McKinsey website)
• Conservation Forever case interview (McKinsey website)
• McKinsey case interview guide (by IGotAnOffer)
• McKinsey live case interview extract (by IGotAnOffer) - See below

2. BCG case interview examples

• Foods Inc and GenCo case samples  (BCG website)
• Chateau Boomerang written case interview  (BCG website)
• BCG case interview guide (by IGotAnOffer)
• Written cases guide (by IGotAnOffer)
• BCG live case interview with notes (by IGotAnOffer)
• BCG mock case interview with ex-BCG associate director - Public sector case (by IGotAnOffer)
• BCG mock case interview: Revenue problem case (by IGotAnOffer) - See below

3. Bain case interview examples

• CoffeeCo practice case (Bain website)
• FashionCo practice case (Bain website)
• Associate Consultant mock interview video (Bain website)
• Consultant mock interview video (Bain website)
• Written case interview tips (Bain website)
• Bain case interview guide   (by IGotAnOffer)
• Digital transformation case with ex-Bain consultant
• Bain case mock interview with ex-Bain manager (below)

4. Deloitte case interview examples

• Engagement Strategy practice case (Deloitte website)
• Recreation Unlimited practice case (Deloitte website)
• Strategic Vision practice case (Deloitte website)
• Retail Strategy practice case  (Deloitte website)
• Finance Strategy practice case  (Deloitte website)
• Talent Management practice case (Deloitte website)
• Enterprise Resource Management practice case (Deloitte website)
• Footloose written case  (by Deloitte)
• Deloitte case interview guide (by IGotAnOffer)

5. Accenture case interview examples

• Case interview workbook (by Accenture)
• Accenture case interview guide (by IGotAnOffer)

6. OC&C case interview examples

• Leisure Club case example (by OC&C)
• Imported Spirits case example (by OC&C)

7. Oliver Wyman case interview examples

• Wumbleworld case sample (Oliver Wyman website)
• Aqualine case sample (Oliver Wyman website)
• Oliver Wyman case interview guide (by IGotAnOffer)

8. A.T. Kearney case interview examples

• Promotion planning case question (A.T. Kearney website)
• Consulting case book and examples (by A.T. Kearney)
• AT Kearney case interview guide (by IGotAnOffer)

9. Strategy& / PWC case interview examples

• Presentation overview with sample questions (by Strategy& / PWC)
• Strategy& / PWC case interview guide (by IGotAnOffer)

10. L.E.K. Consulting case interview examples

• Case interview example video walkthrough   (L.E.K. website)
• Market sizing case example video walkthrough  (L.E.K. website)

11. Roland Berger case interview examples

• Transit oriented development case webinar part 1  (Roland Berger website)
• Transit oriented development case webinar part 2   (Roland Berger website)
• 3D printed hip implants case webinar part 1   (Roland Berger website)
• 3D printed hip implants case webinar part 2   (Roland Berger website)
• Roland Berger case interview guide   (by IGotAnOffer)

12. Capital One case interview examples

• Case interview example video walkthrough  (Capital One website)
• Capital One case interview guide (by IGotAnOffer)

13. Consulting clubs case interview examples

• Berkeley case book (2006)
• Columbia case book (2006)
• Darden case book (2012)
• Darden case book (2018)
• Duke case book (2010)
• Duke case book (2014)
• ESADE case book (2011)
• Goizueta case book (2006)
• Illinois case book (2015)
• LBS case book (2006)
• MIT case book (2001)
• Notre Dame case book (2017)
• Ross case book (2010)
• Wharton case book (2010)

Practice with experts

Using case interview examples is a key part of your interview preparation, but it isn’t enough.

At some point you’ll want to practise with friends or family who can give some useful feedback. However, if you really want the best possible preparation for your case interview, you'll also want to work with ex-consultants who have experience running interviews at McKinsey, Bain, BCG, etc.

If you know anyone who fits that description, fantastic! But for most of us, it's tough to find the right connections to make this happen. And it might also be difficult to practice multiple hours with that person unless you know them really well.

Here's the good news. We've already made the connections for you. We’ve created a coaching service where you can do mock case interviews 1-on-1 with ex-interviewers from MBB firms . Start scheduling sessions today!

The IGotAnOffer team

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PESTLE Analysis

Insights and resources on business analysis tools

PESTLE Analysis Examples to Better Explain the Framework

Last Updated: Apr 4, 2024 by Jim Makos Filed Under: PEST Analysis , PEST Examples

Before discussing some PESTLE analysis examples in the next 6 minutes, let’s remind ourselves that PESTLE analysis is an incredibly popular business analysis tool. Not only is it extremely easy to use , but it’s also very effective . PESTLE analysis helps you analyze a chosen organization from six different perspectives: Political, Economic, Social, Technological, Legal, and Environmental . By doing so, you unlock a powerful understanding of how a given business is performing from every angle. Despite its apparent simplicity, many beginners struggle with conducting their own PESTLE analyses. In this article, we want to eliminate any confusion surrounding this unique business analysis tool. Today’s PESTLE analysis examples will demonstrate how you, too, can use it.

What is PESTLE Analysis

As touched on above, PESTLE analysis is a business framework that looks at things from six crucial viewpoints. To conduct a PESTLE analysis, you find as much information as you can about the business, and separate it between the six categories. The key to getting the PESTLE analysis template right is understanding what each category of PESTLE analysis factors stands for. Remember, these are external factors that an organization has no control over. Find more about external factors here , as PESTLE is not the only type of analysis that relies on them ( STEEP is another)!

Now, let’s examine some external forces examples for better comprehension.

Political factors examples

Every organization operates within some kind of political environment. The question is: how does that political environment affect the business itself? In this category, you’ll find information about everything from international relations (which can affect an organization’s ability to do business across borders) to political instability (which can severely thwart an organization). For a complete list of political factors affecting a business or organization, we have a complete guide here .

Economic factors examples

Similarly, every organization is exposed to the economies of the markets in which it operates. The beauty of PESTLE analysis is that you can consider factors as broad or as specific as you like. For the economic factors affecting a business, you can discuss the international economy, national economies, or even regional economies. For a complete list of economic factors affecting a business or organization, click here .

Social factors examples

An important part of any business is the consumer. The sociocultural column of PESTLE analysis allows you to explore how trends in society and culture — which are ultimately trends in the consumer — affect a business. For example, if a business sells just one specific product, how is the consumer approach to that product changing? For a complete list of social factors affecting a business or organization, check out this article .

Technological factors examples

Businesses are becoming increasingly technological, hence the importance of the T in the PESTLE analysis template. This is your chance to explore any of the technological factors affecting a business, including both technological constraints and advancements. This may refer to access to technology within a given region or the development of new technologies within an industry. But there are a lot more in technological factors, as we have seen here .

Legal factors examples

If you’re familiar with PEST analysis , you might have noticed that PESTLE analysis is the same thing — just with an added L and E. Of course, the L in PESTLE analysis refers to legal factors. Often, these legal factors have some overlap with political factors — but not always. Examples of topics that might be discussed in this category include trade laws, labor laws, and intellectual property laws, and how each affects a business. Here is a complete list of legal factors.

Environmental factors examples

A category of growing importance is the environmental one. Many businesses, especially those in primary industry , have some kind of impact on the environment. This part of PESTLE analysis is about knowing what that impact is, what effects that might have, and how businesses can improve in this department. Here is a more detailed explanation and a breakdown of environmental factors.

Simply put, PESTLE analysis is about filling out a brief profile about an organization for each of these categories. As long as you know what to put in each category (which we hope we explained well enough above), then it’s just a question of sourcing your data. For more information about that, we highly recommend our step-by-step guide on how to do a PESTLE analysis .

PESTLE Analysis Examples

If you’re new to PESTLE analysis, some examples are probably what you want to see most. In this section, we’ll introduce you to some PESTLE analysis examples of both countries and businesses.

PESTLE Analysis Examples of a Country

Unlike other business analysis tools, PESTLE analysis works just as well for countries as it does businesses. That’s right: you can analyze the standings of an entire country with the PESTLE model!

When referring to countries, here’s what PESTLE analysis often looks like:

• Political: What are the country’s political relations like with others?
• Economic: How is the country’s economy doing?
• Sociocultural: What impactful societal and cultural customs does the country have?
• Technological: How is the country with regard to adoption and development of tech?
• Legal: What is the legal landscape like in the country?
• Environmental: What is the country’s impact on the environment?

Here are four PESTLE Analysis examples of countries that you can find on our blog. We purposefully picked three completely different countries to give you an idea of how the results differ:

• PEST analysis of Germany
• PEST analysis of China
• PEST analysis of Canada
• PESTLE Analysis of Japan

Between those three PESTLE Analysis examples, you should get a pretty clear idea of what PESTLE analysis of a country should include exactly.

PESTLE Analysis Examples of a Business

Aside from analyzing countries, you can, of course, analyze businesses with the PESTLE analysis framework. Earlier in this post, we detailed how you can interpret each of the six categories of the acronym. If you follow the advice given up there, you shouldn’t have any trouble with knowing what to include!

Here are three PESTLE analysis examples of businesses which you can find on our blog:

• PESTLE analysis of Nike
• PESTLE analysis of Apple
• PESTLE analysis of Tesla

If you read through those three PESTLE analysis examples, we guarantee you’ll be ready to create your own!

PESTLE Analysis Examples of an Industry

Apart from businesses, organizations and countries, PESTLE analysis and other business frameworks can be used on whole industries. We can do a PEST or a STEEPLE analysis for example, on industries to assess the external factors that influence all the companies that are doing business in that niche.

Here are some PESTLE analysis examples on individual industries:

• PESTLE analysis of the Food industry
• PESTLE Analysis of the Real Estate Industry
• PESTLE Analysis of the Logistics Industry
• PESTLE Analysis of the Agriculture Industry
• PEST analysis of the Healthcare industry
• PEST analysis of the Airline industry

More PESTLE Analysis Examples

If you’re looking for more great examples of PESTLE analysis, we highly recommend you take a look around our website here at PESTLEanalysis.com. You can try searching for “PESTLE”, a specific company, or “industry” on the top right, and look around the blog yourself for a complete selection of business analysis information, including PESTLE and many other techniques.

As you can see, PESTLE analysis is a pretty simple business analysis tool. You simply gather up as much information as you can about a business or country, and then spread it across the six PESTLE categories: Political, Economic, Sociocultural, Technological, Legal, and Environmental. You now know how to to a PESTLE Analysis by yourself.

We hope you found our PESTLE analysis examples helpful, and wish you the best of luck with conducting your own analysis!

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CASLI Resources

Sample case studies answers.

Case Study #1

What should the interpreter do?

• Ask the agency for materials regarding the meeting in order to prepare sufficiently.
• Research the organization to be fully prepared for the job.
• Inform agency that a team interpreter is not needed.
• Ask for a team with Deaf interpreters.
• Set up ground rules for turn-taking during the meeting.
• Ask for more interpreters to be included on the team.

• Ask the participant with low-vision to move to a seat preferred by the interpreters.
• Confer with key meeting members about communication logistics.
• Contact the agency and ask for a team of Deaf interpreters.
• Tell the Deaf supervisor that the interpreters cannot provide interpreting service for low-vision participants.
• Confer with the team interpreter and decide on how to provide the interpretation most effectively.

What should the interpreters do? 

• Alert the participants as it is getting close to the end of the meeting that the interpreters may need to leave.
• Contact the agency to see if arrangements can be made to cover the continuation of the assignment.
• Wait until the time they were scheduled to end and leave the meeting.
• Continuing interpreting until the end of the meeting.
• The first interpreter should ask the second interpreter to stay longer, so the first interpreter can leave.

Case Study #2

What should the interpreter do? 

• Say that there is no confidentiality because the interpreter is like a staff member in that program .
• Continue interpreting so the two residents can continue to bond.
• Report the situation to the interpreter’s supervisor at the agency .
• Encourage the two residents to continue chatting on their own using paper and pen to maintain the confidentiality of their conversations.
• Make up an excuse to be able to stop interpreting the conversation.
• Excuse them self and tell the conversation to the group counselor .
• Continue the interpretation without any further action.

• Leave to complete the other assignments on the interpreter’s calendar without taking any action.
• Post on a social media site that the interpreter is having a bad day. 
• Call another certified interpreter friend to confide in but leave out any identifying information and ask for advice upon next actions to be taken .
• Cancel the next two appointments of the day saying they are sick.
• Call the child protective services to report the situation .
• Research state laws regarding mandatory reporting .
• De-stress by going home and confiding in their partner the incident including the identifying information for an advice upon next action to be taken.

• Decide not to interpret there any more due to the conflict of interest.
• Report the alleged incident to the interpreter’s agency director.
• Not to do anything about reporting the incident because of the Deaf resident’s history.
• Offer to sit outside the isolation room with the Deaf resident if the interpreter can manage their emotions.
• Attend group support meetings to relieve the emotional stress from the interpreting assignment at the group home.
• Tell the houseparents to get the Deaf resident out of isolation.

How to write a case study — examples, templates, and tools

It’s a marketer’s job to communicate the effectiveness of a product or service to potential and current customers to convince them to buy and keep business moving. One of the best methods for doing this is to share success stories that are relatable to prospects and customers based on their pain points, experiences, and overall needs.

That’s where case studies come in. Case studies are an essential part of a content marketing plan. These in-depth stories of customer experiences are some of the most effective at demonstrating the value of a product or service. Yet many marketers don’t use them, whether because of their regimented formats or the process of customer involvement and approval.

A case study is a powerful tool for showcasing your hard work and the success your customer achieved. But writing a great case study can be difficult if you’ve never done it before or if it’s been a while. This guide will show you how to write an effective case study and provide real-world examples and templates that will keep readers engaged and support your business.

In this article, you’ll learn:

What is a case study?

How to write a case study, case study templates, case study examples, case study tools.

A case study is the detailed story of a customer’s experience with a product or service that demonstrates their success and often includes measurable outcomes. Case studies are used in a range of fields and for various reasons, from business to academic research. They’re especially impactful in marketing as brands work to convince and convert consumers with relatable, real-world stories of actual customer experiences.

The best case studies tell the story of a customer’s success, including the steps they took, the results they achieved, and the support they received from a brand along the way. To write a great case study, you need to:

• Celebrate the customer and make them — not a product or service — the star of the story.
• Craft the story with specific audiences or target segments in mind so that the story of one customer will be viewed as relatable and actionable for another customer.
• Write copy that is easy to read and engaging so that readers will gain the insights and messages intended.
• Follow a standardized format that includes all of the essentials a potential customer would find interesting and useful.
• Support all of the claims for success made in the story with data in the forms of hard numbers and customer statements.

Case studies are a type of review but more in depth, aiming to show — rather than just tell — the positive experiences that customers have with a brand. Notably, 89% of consumers read reviews before deciding to buy, and 79% view case study content as part of their purchasing process. When it comes to B2B sales, 52% of buyers rank case studies as an important part of their evaluation process.

Telling a brand story through the experience of a tried-and-true customer matters. The story is relatable to potential new customers as they imagine themselves in the shoes of the company or individual featured in the case study. Showcasing previous customers can help new ones see themselves engaging with your brand in the ways that are most meaningful to them.

Besides sharing the perspective of another customer, case studies stand out from other content marketing forms because they are based on evidence. Whether pulling from client testimonials or data-driven results, case studies tend to have more impact on new business because the story contains information that is both objective (data) and subjective (customer experience) — and the brand doesn’t sound too self-promotional.

Case studies are unique in that there’s a fairly standardized format for telling a customer’s story. But that doesn’t mean there isn’t room for creativity. It’s all about making sure that teams are clear on the goals for the case study — along with strategies for supporting content and channels — and understanding how the story fits within the framework of the company’s overall marketing goals.

Here are the basic steps to writing a good case study.

1. Identify your goal

Start by defining exactly who your case study will be designed to help. Case studies are about specific instances where a company works with a customer to achieve a goal. Identify which customers are likely to have these goals, as well as other needs the story should cover to appeal to them.

The answer is often found in one of the buyer personas that have been constructed as part of your larger marketing strategy. This can include anything from new leads generated by the marketing team to long-term customers that are being pressed for cross-sell opportunities. In all of these cases, demonstrating value through a relatable customer success story can be part of the solution to conversion.

2. Choose your client or subject

Who you highlight matters. Case studies tie brands together that might otherwise not cross paths. A writer will want to ensure that the highlighted customer aligns with their own company’s brand identity and offerings. Look for a customer with positive name recognition who has had great success with a product or service and is willing to be an advocate.

The client should also match up with the identified target audience. Whichever company or individual is selected should be a reflection of other potential customers who can see themselves in similar circumstances, having the same problems and possible solutions.

Some of the most compelling case studies feature customers who:

• Switch from one product or service to another while naming competitors that missed the mark.
• Experience measurable results that are relatable to others in a specific industry.
• Represent well-known brands and recognizable names that are likely to compel action.
• Advocate for a product or service as a champion and are well-versed in its advantages.

Whoever or whatever customer is selected, marketers must ensure they have the permission of the company involved before getting started. Some brands have strict review and approval procedures for any official marketing or promotional materials that include their name. Acquiring those approvals in advance will prevent any miscommunication or wasted effort if there is an issue with their legal or compliance teams.

3. Conduct research and compile data

Substantiating the claims made in a case study — either by the marketing team or customers themselves — adds validity to the story. To do this, include data and feedback from the client that defines what success looks like. This can be anything from demonstrating return on investment (ROI) to a specific metric the customer was striving to improve. Case studies should prove how an outcome was achieved and show tangible results that indicate to the customer that your solution is the right one.

This step could also include customer interviews. Make sure that the people being interviewed are key stakeholders in the purchase decision or deployment and use of the product or service that is being highlighted. Content writers should work off a set list of questions prepared in advance. It can be helpful to share these with the interviewees beforehand so they have time to consider and craft their responses. One of the best interview tactics to keep in mind is to ask questions where yes and no are not natural answers. This way, your subject will provide more open-ended responses that produce more meaningful content.

4. Choose the right format

There are a number of different ways to format a case study. Depending on what you hope to achieve, one style will be better than another. However, there are some common elements to include, such as:

• An engaging headline
• A subject and customer introduction
• The unique challenge or challenges the customer faced
• The solution the customer used to solve the problem
• The results achieved
• Data and statistics to back up claims of success
• A strong call to action (CTA) to engage with the vendor

It’s also important to note that while case studies are traditionally written as stories, they don’t have to be in a written format. Some companies choose to get more creative with their case studies and produce multimedia content, depending on their audience and objectives. Case study formats can include traditional print stories, interactive web or social content, data-heavy infographics, professionally shot videos, podcasts, and more.

5. Write your case study

We’ll go into more detail later about how exactly to write a case study, including templates and examples. Generally speaking, though, there are a few things to keep in mind when writing your case study.

• Be clear and concise. Readers want to get to the point of the story quickly and easily, and they’ll be looking to see themselves reflected in the story right from the start.
• Provide a big picture. Always make sure to explain who the client is, their goals, and how they achieved success in a short introduction to engage the reader.
• Construct a clear narrative. Stick to the story from the perspective of the customer and what they needed to solve instead of just listing product features or benefits.
• Leverage graphics. Incorporating infographics, charts, and sidebars can be a more engaging and eye-catching way to share key statistics and data in readable ways.
• Offer the right amount of detail. Most case studies are one or two pages with clear sections that a reader can skim to find the information most important to them.
• Include data to support claims. Show real results — both facts and figures and customer quotes — to demonstrate credibility and prove the solution works.

6. Promote your story

Marketers have a number of options for distribution of a freshly minted case study. Many brands choose to publish case studies on their website and post them on social media. This can help support SEO and organic content strategies while also boosting company credibility and trust as visitors see that other businesses have used the product or service.

Marketers are always looking for quality content they can use for lead generation. Consider offering a case study as gated content behind a form on a landing page or as an offer in an email message. One great way to do this is to summarize the content and tease the full story available for download after the user takes an action.

Sales teams can also leverage case studies, so be sure they are aware that the assets exist once they’re published. Especially when it comes to larger B2B sales, companies often ask for examples of similar customer challenges that have been solved.

Now that you’ve learned a bit about case studies and what they should include, you may be wondering how to start creating great customer story content. Here are a couple of templates you can use to structure your case study.

Template 1 — Challenge-solution-result format

• Start with an engaging title. This should be fewer than 70 characters long for SEO best practices. One of the best ways to approach the title is to include the customer’s name and a hint at the challenge they overcame in the end.
• Create an introduction. Lead with an explanation as to who the customer is, the need they had, and the opportunity they found with a specific product or solution. Writers can also suggest the success the customer experienced with the solution they chose.
• Present the challenge. This should be several paragraphs long and explain the problem the customer faced and the issues they were trying to solve. Details should tie into the company’s products and services naturally. This section needs to be the most relatable to the reader so they can picture themselves in a similar situation.
• Share the solution. Explain which product or service offered was the ideal fit for the customer and why. Feel free to delve into their experience setting up, purchasing, and onboarding the solution.
• Explain the results. Demonstrate the impact of the solution they chose by backing up their positive experience with data. Fill in with customer quotes and tangible, measurable results that show the effect of their choice.
• Ask for action. Include a CTA at the end of the case study that invites readers to reach out for more information, try a demo, or learn more — to nurture them further in the marketing pipeline. What you ask of the reader should tie directly into the goals that were established for the case study in the first place.

Template 2 — Data-driven format

• Start with an engaging title. Be sure to include a statistic or data point in the first 70 characters. Again, it’s best to include the customer’s name as part of the title.
• Create an overview. Share the customer’s background and a short version of the challenge they faced. Present the reason a particular product or service was chosen, and feel free to include quotes from the customer about their selection process.
• Present data point 1. Isolate the first metric that the customer used to define success and explain how the product or solution helped to achieve this goal. Provide data points and quotes to substantiate the claim that success was achieved.
• Present data point 2. Isolate the second metric that the customer used to define success and explain what the product or solution did to achieve this goal. Provide data points and quotes to substantiate the claim that success was achieved.
• Present data point 3. Isolate the final metric that the customer used to define success and explain what the product or solution did to achieve this goal. Provide data points and quotes to substantiate the claim that success was achieved.
• Summarize the results. Reiterate the fact that the customer was able to achieve success thanks to a specific product or service. Include quotes and statements that reflect customer satisfaction and suggest they plan to continue using the solution.
• Ask for action. Include a CTA at the end of the case study that asks readers to reach out for more information, try a demo, or learn more — to further nurture them in the marketing pipeline. Again, remember that this is where marketers can look to convert their content into action with the customer.

While templates are helpful, seeing a case study in action can also be a great way to learn. Here are some examples of how Adobe customers have experienced success.

Juniper Networks

One example is the Adobe and Juniper Networks case study , which puts the reader in the customer’s shoes. The beginning of the story quickly orients the reader so that they know exactly who the article is about and what they were trying to achieve. Solutions are outlined in a way that shows Adobe Experience Manager is the best choice and a natural fit for the customer. Along the way, quotes from the client are incorporated to help add validity to the statements. The results in the case study are conveyed with clear evidence of scale and volume using tangible data.

The story of Lenovo’s journey with Adobe is one that spans years of planning, implementation, and rollout. The Lenovo case study does a great job of consolidating all of this into a relatable journey that other enterprise organizations can see themselves taking, despite the project size. This case study also features descriptive headers and compelling visual elements that engage the reader and strengthen the content.

Tata Consulting

When it comes to using data to show customer results, this case study does an excellent job of conveying details and numbers in an easy-to-digest manner. Bullet points at the start break up the content while also helping the reader understand exactly what the case study will be about. Tata Consulting used Adobe to deliver elevated, engaging content experiences for a large telecommunications client of its own — an objective that’s relatable for a lot of companies.

Case studies are a vital tool for any marketing team as they enable you to demonstrate the value of your company’s products and services to others. They help marketers do their job and add credibility to a brand trying to promote its solutions by using the experiences and stories of real customers.

When you’re ready to get started with a case study:

• Think about a few goals you’d like to accomplish with your content.
• Make a list of successful clients that would be strong candidates for a case study.
• Reach out to the client to get their approval and conduct an interview.
• Gather the data to present an engaging and effective customer story.

Adobe can help

There are several Adobe products that can help you craft compelling case studies. Adobe Experience Platform helps you collect data and deliver great customer experiences across every channel. Once you’ve created your case studies, Experience Platform will help you deliver the right information to the right customer at the right time for maximum impact.

To learn more, watch the Adobe Experience Platform story .

Keep in mind that the best case studies are backed by data. That’s where Adobe Real-Time Customer Data Platform and Adobe Analytics come into play. With Real-Time CDP, you can gather the data you need to build a great case study and target specific customers to deliver the content to the right audience at the perfect moment.

Watch the Real-Time CDP overview video to learn more.

Finally, Adobe Analytics turns real-time data into real-time insights. It helps your business collect and synthesize data from multiple platforms to make more informed decisions and create the best case study possible.

Request a demo to learn more about Adobe Analytics.

https://business.adobe.com/blog/perspectives/b2b-ecommerce-10-case-studies-inspire-you

https://business.adobe.com/blog/basics/business-case

https://business.adobe.com/blog/basics/what-is-real-time-analytics

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When Is the Best Time to Work Out?

It’s an age-old question. But a few recent studies have brought us closer to an answer.

By Alexander Nazaryan

What is the best time of day to exercise?

It’s a straightforward question with a frustrating number of answers, based on research results that can be downright contradictory.

The latest piece of evidence came last month from a group of Australian researchers, who argued that evening was the healthiest time to break a sweat, at least for those who are overweight. Their study looked at 30,000 middle-aged people with obesity and found that evening exercisers were 28 percent less likely to die of any cause than those who worked out in the morning or afternoon.

“We were surprised by the gap,” said Angelo Sabag, an exercise physiologist at the University of Sydney who led the study. The team expected to see a benefit from evening workouts, but “we didn’t think the risk reduction would be as pronounced as it was.”

So does that mean that evening swimmers and night runners had the right idea all along?

“It’s not settled,” said Juleen Zierath, a physiologist at the Karolinska Institute in Sweden. “It’s an emerging area of research. We haven’t done all the experiments. We’re learning a lot every month.”

No single study can dictate when you should exercise. For many people, the choice comes down to fitness goals, work schedules and plain old preferences. That said, certain times of day may offer slight advantages, depending on what you hope to achieve.

The case for morning exercise

According to a 2022 study , morning exercise may be especially beneficial for heart health. It may also lead to better sleep .

And when it comes to weight loss, there have been good arguments made for morning workouts. Last year, a study published in the journal Obesity found that people who exercised between the hours of 7 a.m. and 9 a.m. had a lower body mass index than counterparts who exercised in the afternoon or at night, though it did not track them over time, unlike the Australian study, which followed participants for an average of eight years.

Of course, the biggest argument for morning exercise may be purely practical. “For a lot of people, the morning is more convenient,” said Shawn Youngstedt, an exercise science professor at Arizona State University. Even if rising early to work out can be challenging at first , morning exercise won’t get in the way of Zoom meetings, play dates or your latest Netflix binge.

The case for afternoon exercise

A few small studies suggest that the best workout time, at least for elite athletes, might be the least convenient for many of us.

Body temperature, which is lower in the morning but peaks in late afternoon, plays a role in athletic performance. Several recent small studies with competitive athletes suggest that lower body temperature reduces performance (though warm-ups exercises help counter that) and afternoon workouts help them play better and sleep longer .

If you have the luxury of ample time, one small New Zealand study found that it can help to nap first. As far as the rest of us are concerned, a Chinese study of 92,000 people found that the best time to exercise for your heart was between 11 a.m. and 5 p.m.

“The main difference is our population,” Dr. Sabag said. While his study was restricted to obese people, the Chinese study was not. “Individuals with obesity may be more sensitive to the time-of-day effects of exercise,” he said.

The case for evening exercise

This latest study may not settle the debate, but it certainly suggests that those struggling with obesity might benefit from a later workout.

Exercise makes insulin more effective at lowering blood sugar levels, which in turn fends off weight gain and Type 2 diabetes, a common and devastating consequence of obesity.

“In the evening, you are most insulin resistant,” Dr. Sabag said. “So if you can compensate for that natural change in insulin sensitivity by doing exercise,” he explained, you can lower your blood glucose levels, and thus help keep diabetes and cardiovascular disease at bay.

One persistent concern about evening exercise is that vigorous activity can disturb sleep. However, some experts have argued that these concerns have been overstated.

The case that it may not matter

While many of these studies are fascinating, none of them is definitive. For one thing, most are simply showing a correlation between exercise times and health benefits, not identifying them as the cause.

“The definitive study would be to actually randomize people to different times,” Dr. Youngstedt said, which would be phenomenally expensive and difficult for academics.

One thing public health experts do agree on is that most Americans are far too sedentary. And that any movement is good movement.

“Whenever you can exercise,” Dr. Sabag urged. “That is the answer.”

In a recent edition of his newsletter that discussed the Australian study, Arnold Schwarzenegger — bodybuilder, actor, former governor — seemed to agree. He cited a 2023 study suggesting that there really isn’t any difference in outcomes based on which time of day you exercise. In which case, it’s all about what works best for you.

“I will continue to train in the morning,” the former Mr. Universe wrote. “It’s automatic for me.”

Alexander Nazaryan is a science and culture writer who prefers to run in the early evening.

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