presentation value preposition

How to Write a Great Value Proposition [7 Top Examples + Template]

Published: January 31, 2024

Your company's value proposition is the core of your competitive advantage. It clearly articulates why someone would want to buy from your company instead of a competitor.

So how do you actually write a value proposition statement that's strong enough to lift conversion rates and sales? In this article, you'll learn the definition of a value proposition, what a value prop isn't, examples of some of the best value props we've seen, and tactics to create amazing value props.

We'll cover:

What is a value proposition?

• Value Proposition vs Mission Statement (vs Others)

Elements of a Value Proposition

How to write a value proposition.

• How to Create a Value Proposition Canvas

Value Proposition Templates

Value proposition examples, value proposition canvas examples, tactics to develop an effective value proposition.

• Let's summarize: What makes a good value prop?
• Value Proposition FAQs

A value proposition is a short statement that communicates why buyers should choose your products or services. It's more than just a product or service description — it's the specific solution that your business provides and the promise of value that a customer can expect you to deliver.

Value propositions are one of the most important conversion factors. A great value proposition could be the difference between losing a sale — and closing it.

For that reason, it's important to create one that accurately represents your products and services and makes it clear why you're the best choice. However, writing it from scratch is hard. Download our templates below so you can follow along with the rest of the post.

Free Value Proposition Templates

15 templates to help you brainstorm, write, and promote your value prop.

• Value Proposition Writing Templates
• Value Proposition Canvas Template
• Brand Hierarchy Template

You're all set!

Click this link to access this resource at any time.

Your value proposition is a unique identifier for your business. Without it, buyers won't have a reason to purchase what you sell. They may even choose a competitor simply because that business communicates its value proposition clearly in its marketing campaigns and sales process .

That said, you might think: Isn't my value prop interchangeable with, say, my slogan?

Nope. It's easy to confuse your value proposition with other similar brand assets , such as your mission statement, slogan , or tagline. We break down the differences below.

Value Proposition vs Mission Statement

Your value proposition details what you offer customers and why they should choose you, while a mission statement details your objective as an organization. While the two can have points in common, a value prop is more product- and service-oriented while a mission statement is more goal-oriented.

Here are two examples for HubSpot and our CRM platform:

Value Proposition: "An easy-to-use CRM."

Mission Statement: "To help businesses grow better."

Value Proposition vs Slogan

A slogan is a short, catchy statement that brands use in marketing campaigns to sell a specific product. While your value proposition wouldn't necessarily go in an ad (at least, not usually), a slogan would. The most important thing to note is that a company can have different slogans for different campaigns or products.

Here are two examples from De Beers Group:

Value Proposition: "Exquisite diamonds, world-class designs, breathtaking jewelry."

Slogan: "A diamond is forever."

Value Proposition vs Tagline

A tagline is a short statement that embodies a certain aspect of your brand or business. While a value proposition is more concrete, a tagline can represent a concept or idea that your business stands for. Most businesses have only one tagline that is instantly recognizable and connected to their brand.

Here's an example from Apple:

Value Proposition: "The best experiences. Only on Apple."

Tagline: "Think Different."

Value Proposition vs Mission Statement vs Slogan vs Tagline

Now, let's look at an example of a business that has all four: Nike. Remember that slogans can differ depending on the campaign.

Value Proposition: "Customizable performance or lifestyle sneakers with unique colorways and materials."

Mission Statement: "To bring inspiration and innovation to every athlete in the world."

Slogan: "Twice the guts. Double the glory."

Tagline: "Just do it."

TLDR; While your value prop should help differentiate you from the rest of the industry, keep in mind it's not a slogan , tagline, or mission statement. Those types of copy are important accessories to your brand, but your potential customers and employees don't choose one business over the other solely based on these elements.

Your value proposition goes deep into the problems you want to solve for buyers, and what makes your product or service the perfect solution.

Your value proposition will most often appear on your website. While you can include it on marketing campaigns and brochures, the most visible place is your home page and, if you'd like, your product pages.

There are three main elements of a value proposition: the headline, the subheadline, and a visual element.

The headline of your value proposition describes the benefit the customer will receive as a result of making a purchase from your business. The headline can be creative and catchy, but it should be clear and concise, first and foremost.

Subheadline or Paragraph

The subheadline or paragraph should explain in detail what your company offers, who it serves, and why. In this section, you can elaborate on the information in the headline.

Visual Element

In some cases, a video, infographic, or image may convey your value proposition better than words alone can. Enhance your message with these visual elements to capture your audience's attention.

To better visualize these tools, here are a couple templates to follow when formatting a value proposition.

• Identify your customer's main problem.
• Identify all the benefits your product offers.
• Describe what makes these benefits valuable.
• Connect this value to your buyer's problem.
• Differentiate yourself as the preferred provider of this value.
• Use a template to help you brainstorm.

If you're a visual learner, check out this video to learn how to create a value proposition. 

Step 1: Identify your customer's main problem.

While this will require some upfront research, you can get a head start on this aspect of the value proposition by speaking with different members of your team. Customer service reps, marketing specialists, and salespeople can fill in the gaps about what problems your customers are looking to solve by using your product or service.

For example, let's say your business sells tax software on a subscription basis and automated templates are included in the software package. Your ideal customer is looking for an affordable and user-friendly way to access complicated tax documents for their business. In this example, your business's offerings could be the solution they need.

Step 2: Identify all the benefits your products offer.

This step can be as simple as listing out every product you sell and describing its primary benefit. The benefit should be concise and focused on a single customer need.

In our tax software example, you'd list each tax template, explain the benefit it provides, and why a customer would need it.

Step 3: Describe what makes these benefits valuable.

Next, add another sentence that explains why this benefit matters to the customer.

Using the same example above, the value would be that customers have affordable tax documentation at their fingertips — something that would normally cost them thousands of dollars.

Step 4: Connect this value to your buyer's problem.

Next, pair the buyer's problem to the elements that make your product or service valuable. Do they align? If so, you're ready to refine your value proposition to differentiate your offerings from the competition. If they don't align, repeat the steps above until you find a valid buyer need and a viable solution your business offers to meet that need.

There are three templates we think do an excellent job of connecting value to buyer pain points:

Step 5: Differentiate yourself as the preferred provider of this value.

Finally, polish your value proposition to make it unique. Is there a specific customer service offering your business provides that others don't? Do you offer any additional services that other companies charge for? These elements can help differentiate your value proposition from competitors while keeping the focus on the buyer's needs.

Step 6: Use a template to help you brainstorm.

Once you understand the first five steps, you can easily implement them into value proposition templates.

Steve Blank Method

Instead of focusing on the features themselves, Blank saw the need to emphasize the benefits derived from the features in a simple sentence. By following this formula you'll connect the target market and their pain points to the solution:

"We help (X) do (Y) by doing (Z)"

Geoff Moore Method

Moore provides a template that's more specific in identifying the industry categories alongside the benefits customers value. This makes a more clear value proposition formula as follows:

"For [target customer] who [needs or wants X], our [product/service] is [category of industry] that [benefits]"

Harvard Business School Method

According to HBS a value proposition is executed best when it answers the following questions:

• "What is my brand offering?"
• "What job does the customer hire my brand to do?"
• "What companies and products compete with my brand to do this job for the customer?"
• "What sets my brand apart from competitors?"

HubSpot Value Proposition Templates

HubSpot offers 15 free templates to help you brainstorm the perfect value proposition for your brand. Not only can they help you hone in on your business's core values, but they can also give you a boost when working on your actual statement.

Some questions you will ask yourself when using the HubSpot templates include:

• "Why do you do what you do?"
• "How do you do what you do?"
• "What do you do for your customers?"

Download for Free

Now, before you write the statement itself, it's important to create a value proposition canvas.

Taking these three elements into consideration, you'll be able to make your own after you build a value proposition canvas.

Value Proposition Canvas

A value proposition canvas is a visual tool that helps you position your business's product or service around your customers' needs. The goal of the value proposition canvas is to identify how your business provides value within the market. You can use one when introducing a new offer into the market or when enhancing an existing one.

The value proposition canvas is made up of two major components: the customer profile and the value map.

Here's how to make one:

Step 1: Create a customer profile to represent your target buyer.

The customer profile makes up the first half of the value proposition canvas. When performing this exercise, you'll want to start with this section first so that their wants and needs can influence the overall value proposition canvas.

The customer profile consists of three areas:

Customer Jobs

What is the task your customer needs to complete or the problem they're trying to solve with your product or service? The answer to this question sums up the "customer job" or the purpose of your product or service in the eyes of the customer.

Customer Expectations

"Expectations" are also referred to as "gains" — in other words, what your customer is hoping to gain from doing business with you. No matter what you sell, your ideal customer will have an expectation of what that product or service will do for them. In this section, you'll use research to explain what your customers expect from you in order to purchase your product.

Customer Pain Points

As your customer completes their "customer job," what pains do they experience? Do they take any risks while they do the customer's job? Do they experience any negative emotions? These pain points should be considered so that you include the most helpful products and services on the value map side of the value proposition canvas.

Step 2: Create a value map for your products and services.

In this section of the value proposition canvas, three specific sectors help describe what the business offers to the customer.

Gain Creators

These are features your products or services have that make the customer happy. Think creatively about the elements of happiness your customers experience. Consider their financial and social goals as well as their psychographics .

Pain Relievers

In the section above, we discussed customer pains. This section will define exactly how your business will help them overcome those pain points.

Products & Services

While this section won't list every single product or service your company offers, it should include the ones that will create the most gain and alleviate the most pains for your customers.

Step 3: Determine value proposition-customer fit.

Once you've completed the value proposition canvas exercise, the next step will be to determine how your value proposition fits within the customer profile. To do this, you'll use a ranking process that prioritizes products and services based on how well they address the customer profile.

All together, your value proposition canvas should look like this:

Next up, let's go over some templates you can use when you're creating your value proposition and publishing it on your website.

We've crafted 15 templates to help you create an amazing value proposition for your brand — and pairing each of them with an example of how they may look for a real business.

This offer has all the tools you need to craft a value proposition that precisely communicates your brand to users and stakeholders, including:

• 10 value proposition writing templates
• 1 value proposition canvas template
• 1 mission statement brainstorm template
• 1 vision statement brainstorm template
• 1 competitive analysis template
• 1 brand hierarchy template

Click here to download these free value proposition templates for your business.

Now that we've reviewed the elements, visual tools, and templates — let's look at some brand examples that effectively identify and satisfy its customer needs.

• HubSpot: An Easy-to-Use CRM
• FedEx: Manage Your Home Deliveries
• LG: State-of-the-art Living Experience
• Subaru: The most adventurous, most reliable, safest, best Subaru Outback ever
• Samsung: Get Ready to Unfold Your World
• Imperfect Foods: Groceries that help you fight food waste
• Hulu: All The TV You Love

Because value propositions are typically internal information and rarely stated publicly, finding a value proposition example to model yours after can be difficult. We've taken the liberty of using the value proposition canvas and applying it to some successful companies that have been recognized by the American Customer Satisfaction Index (ASCI).

In these examples, you'll see real-world instances of customer gains and pains aligned with well-known products and services offered by these companies.

1. HubSpot: "An easy-to-use CRM."

Headline: "An easy-to-use CRM."

Subheadline/Paragraph: "HubSpot's CRM platform has all the tools and integrations you need for marketing, sales, content management, and customer service."

Visual Element:

Most companies can benefit from using a CRM — even freelance businesses and small family-owned firms. The problem is that most systems are expensive, over-complicated and cobbled together, creating challenges for businesses as they grow.

HubSpot's value proposition aims to target active CRM users who are tired of handling over-complicated systems, and beginners who are intimidated by legacy options. These users want a system that makes growth easier, not harder.

While each product in HubSpot's CRM platform can be used individually, the true benefit comes from using each hub in tandem. Instead of having to deal with incompatible software and productivity tools, you can manage all your marketing , sales , content , and customer service needs in one place. To that end, the product's value proposition emphasizes its ease-of-use and ability to synchronize different teams across the business.

The brand includes an image of a smiling woman to show what it would be like to use the product in your team (hint: it's so easy, it'll make you smile).

2. FedEx: "Manage your Home Deliveries"

Headline: "Manage Your Home Deliveries"

Subheadline/Paragraph: Sending and receiving packages is convenient and safe for individuals who want to ship ideas and innovations across the globe.

Image Source

If you own a business, shipping and packaging products is likely a significant part of your operations, but it can be a time-consuming, labor-intensive, and plain inconvenient process. If you're a consumer, you've likely experienced driving to a shipping office to get your package after a missed delivery. Both of these are significant pain points for FedEx's target customers.

With FedEx, you can opt to receive notifications about your package's delivery status, provide instructions on how to deliver packages to your home, or even request to pick up at a different location.

Shipping packages with FedEx is just as easy as receiving them. All you have to do is create a shipping label on FedEx's website, choose which shipping service you'd like to use, and then drop your package off. Even if there isn't a FedEx office nearby, you can still drop off at national retailers like Walgreens, Dollar General, OfficeMax, and Walmart.

FedEx's value proposition makes it clear that it will make managing your deliveries much, much easier — whether you're a business or a consumer.

3. LG SIGNATURE: "State-of-the-art Living Experience"

Headline: "State-of-the-art Living Experience"

Subheadline/Paragraph: LG SIGNATURE delivers an innovative product design that creates an exceptional living experience for people who want to achieve a state-of-the-art living experience.

The right home appliances can make your at-home experience easy and hassle-free — or it can quickly create headaches with low power efficiency and outdated features. In its value proposition, LG SIGNATURE targets customers who are willing to spend just a little more on the right appliance in exchange for a comfortable, hassle-free, and luxurious experience.

LG SIGNATURE isn't your typical appliance brand. It doesn't want to sell you a bunch of products you don't need with unnecessary features you won't use. Instead, it's dedicated to crafting premium products that are functional, user-friendly, and aesthetically pleasing.

Even the imagery helps you imagine what your life would be like after purchasing an LG SIGNATURE appliance. Instead of having to replace obsolete appliances every few years, you can enjoy innovative, long lasting products.

4. Subaru: "The most adventurous, most reliable, safest, best Subaru Outback ever."

Headline: "The most adventurous, most reliable, safest, best Subaru Outback ever."

Subheadline/Paragraph: The 2022 Subaru Outback takes drivers to the most adventurous places in style with the most advanced safety technology.

Subaru knows that its target audience uses its Outback SUVs for outdoor adventures. Rather than designing a vehicle solely for utility, Subaru made the 2022 Outback attractive and spacious enough for everyday use as well as reliable and sturdy enough for all terrain and weather conditions.

So in its value proposition, it makes it clear that the Outback will help its drivers go off the road safely and in style. If I were a potential Subaru customer, I'd know exactly what I'm getting from the headline alone. That's why it's so important to think about your wording, because it's likely the first thing potential buyers will see.

5. Samsung: "Get Ready to Unfold Your World"

Headline: "Get Ready to Unfold Your World"

Subheadline/Paragraph: This is everything you'd want in a premium, durable, 5G smartphone. Then we made it unfold — revealing a massive screen so you can watch, work and play like never before.

In its value proposition, Samsung effectively targets its most tech-savvy segment by front-lining its most innovative design to date: a foldable phone that can double as a mini-tablet. Even more, it solves a common pain point for some customers: owning both a tablet and a mobile device can feel unnecessary, so why not get the best of both worlds?

The Galaxy Z Fold4 attracts customers by promising a lightweight, durable smartphone with an ultra powerful processor.

Some of its premium features include hands-free video capabilities, a large screen that's perfect for multitasking, and an advanced camera that's perfect for taking pictures at night. The phone is also crafted with high quality materials that help protect it from water damage, scrapes, and scratches. Plus, its unique design will appeal to anyone who appreciates cutting-edge technology.

6. Imperfect Foods: "Groceries that help you fight food waste"

Headline: "Groceries that help you fight food waste"

Subheadline: "Sustainably sourced, affordable, and conveniently delivered to your door."

Whether you're shopping for an entire family or just yourself, grocery shopping can be a major pain.

Planning out all your meals for the week can be overwhelming and time-consuming, especially if you're trying to ensure no food goes to waste. Even if you do successfully create the perfect shopping list, finding the time to go to the store can also be a challenge.

In its value proposition, Imperfect Foods offers a sustainable alternative to traditional grocery shopping. Unlike other delivery services, Imperfect Foods' grocery selections solely consists of food that would have otherwise been discarded due to minor cosmetic and physical imperfections.

Imperfect Foods' website design further communicates its commitment to reducing food waste with its badge counting how many pounds of food it has saved.

The company also appeals to customers' sustainability concerns by delivering to neighborhoods in one trip to reduce CO2 emissions and only using recycled packaging.

7. Hulu - "All The TV You Love"

Headline: "All The TV You Love"

Subheadline: "What full seasons of exclusively streaming series, current-season episodes, hit movies, Hulu Originals, kids shows, and more."

In July 2022, streaming services outperformed cable and broadcast TV for the first time ever. However, as streaming becomes more and more popular, customers are at risk of getting fatigued by the overwhelming amount of on-demand content to choose from.

Hulu's value proposition aims to target TV consumers who are tired of having to pay for multiple streaming services in order to have access to all the content they want to watch. Each Hulu subscriber gets access to a vast catalog of exclusive series, popular movies, original content, and more.

One of the ways Hulu makes good on its promise of providing "all the TV you love" is by offering subscription bundles with ESPN+ and Disney+, which can save consumers money if they were to subscribe to each service separately. Hulu also has premium network add-ons that give users access to even more content without having to leave the platform.

Samsung's value proposition for its foldable mobile device is smart, well-targeted, and visually stunning.

You've seen some brilliant value proposition examples, now let's review some examples of value proposition canvases.

• HubSpot Value Proposition Canvas
• FedEx Value Proposition Canvas
• LG Value Proposition Canvas
• Subaru Value Proposition Canvas
• Samsung Value Proposition Canvas
• Imperfect Foods Value Proposition Canvas
• Hulu Value Proposition Canvas

1. HubSpot Value Proposition Canvas

Customer Profile

• Customer Jobs: HubSpot customers need to effectively enable their sales teams to do their best work while avoiding complicated workflows.
• Gains: Customers want to increase their sales rep productivity levels and boost sales.
• Pains: There are plenty of CRM options, but they're often over complicated and create silos.
• Gain Creators: The HubSpot CRM platform offers streamlined contact management software and productivity tools that will help sales teams do their best work.
• Pain Relievers: The user-friendly interface and unified platform offers ease-of-use and high visibility across systems.
• Products & Services: The HubSpot CRM platform includes Sales Hub, an enterprise-level sales software that's simple yet powerful enough to cater to the needs of businesses small and large.

2. FedEx Value Proposition Canvas

• Customer Jobs: FedEx customers want to share ideas and innovations with other individuals by shipping goods around the world.
• Gains: Customers want a hassle-free way to return online orders and are looking for a safe and secure way to receive their packages.
• Pains: Returning a package at a FedEx shipping center can be inconvenient, and managing home deliveries can be a hassle.
• Gain Creators: Customers can drop off their FedEx packages at places they shop most like Walgreens or Dollar General, and have peace of mind knowing where their package is at all times.
• Pain Relievers: Thousands of FedEx drop-off locations across the country, receive notifications when a package is en route and inform the driver where to leave the package.
• Products & Services: FedEx Drop Box locations make returning packages convenient, and the FedEx Delivery Manager reroutes or reschedules deliveries to work with the customer's schedule.

3. LG Value Proposition Canvas

• Customer Jobs: LG customers want simple, yet innovative technology that helps them achieve a state-of-the-art living experience.
• Gains: Customers have an intuitive and responsive experience with each appliance they interact with inside their homes.
• Pains: There are too many unnecessary buttons and features on appliances that get in the way of a simple living experience.
• Gain Creators: Customers can use technology to enhance their home experience without needing to read a manual.
• Pain Relievers: LG offers a simple design that focuses on the user and their lifestyle.
• Products & Services: LG SIGNATURE delivers an innovative product design that creates an exceptional living experience.

4. Subaru Value Proposition Canvas

• Customer Jobs: Subaru customers want to explore the world's most adventurous places in a reliable and safe vehicle.
• Gains: Customers want to explore the land in a stylish and spacious SUV and look for advanced technological elements in their vehicles that enhance performance and safety.
• Pains: The safest vehicles are not the most visually appealing, and some SUVs aren't equipped for all-weather or all-terrain environments.
• Gain Creators: Subarus have a stylish exterior and interior with ample ground clearance that protects the vehicle against damage from the environment and advanced technology to reduce crashes and make long road trips safer.
• Pain Relievers: Subarus have a rugged blacked-out trim for style and protection, 9.5-inch ground clearance for better stability and performance, and driver-assist technology that helps drivers see better, prevent crashes, manage cruise control, and brake automatically in emergency situations.
• Products & Services: The 2022 Subaru Outback with standard eyesight assist technology, automatic pre-collision braking, adaptive cruise control, and lane-centering.

5. Samsung Value Proposition Canvas

• Customer Jobs: Samsung customers are tech-savvy and follow the latest trends, driven by efficiency and aspirational lifestyles.
• Gains: Customers want an all-in-one way to enjoy media, work productively, and have a fun experience all in the palm of their hands.
• Pains: Common smartphones have size limitations that strain entertainment viewing, gameplay, and work capabilities.
• Gain Creators: Samsung offers a unique and expansive design with capabilities beyond that of an average smartphone, offering the most advanced technology to help customers perform tasks to fulfill work and play.
• Pain Relievers: Samsung provides a smartphone that displays content in tablet-like viewing and displays up to three apps simultaneously.
• Products & Services: The Galaxy Z Fold3 5G folding 6.2-inch smartphone with dynamic AMOLED 2X screens, ultra-thin glass with S Penfold edition, and super-strong lightweight armor aluminum frame.

6. Imperfect Foods Value Proposition Canvas

• Customer Jobs: Imperfect Foods customers want a simple and sustainable option for buying fresh produce.
• Gains: Customers prefer to have their groceries delivered rather than going to the store each week.
• Pains: Produce can go to waste easily, and grocery delivery is expensive.
• Gain Creators: Imperfect Foods sources and delivers food that would have otherwise been wasted because of minor imperfections.
• Pain Relievers: Waste is minimized by delivering area groceries in one trip and recycling packing.
• Products & Services: Imperfect Foods curated food selection includes produce, pantry staples, dairy products, snacks, plant-based foods, meat, and wellness products.

7. Hulu Value Proposition Canvas

• Customer Jobs: Hulu customers are overwhelmed by the amount of video streaming options and want a platform that has all of their favorite shows and movies in one place.
• Gains: Customers primarily watch movies and TV shows via streaming services.
• Pains: There is an abundance of streaming platforms, and customers can easily get overwhelmed with the amount of TV and movie options.
• Gain Creators: Hulu's streaming library features full seasons of exclusive series, popular movies, original content, and more.
• Pain Relievers: The different subscription plans and premium network add-ons allow customers to curate their streaming experience to their tastes and can help minimize the amount of services they subscribe to.
• Products & Services: All subscription plans include access to Hulu's streaming library, new episodes the day after they air, and ability to stream on different devices.
• Conduct research to determine the value proposition of your competitors.
• Explain the value of your products and services.
• Describe the benefits your ideal customer will experience when they choose your product or service over the competition.
• Develop a unique value proposition for each buyer persona you serve.
• Test your value proposition with your audience using various marketing channels.

1. Conduct research to determine the value proposition of your competitors.

Because your value proposition is the differentiating factor between your business and the competition, it's important to research the propositions of your closest competitors. You can use the value proposition canvas in this post to determine how each company meets the needs of your buyer persona.

Be honest here — it's tempting to focus on the areas in which your competition doesn't excel, but you'll have a better idea of where your product or service fits within the market if you key in on your competitors' strengths.

2. Explain the value of your products and services.

You're probably familiar with outlining the features and benefits of your product and service offerings. This tactic takes that concept a step further. By matching the benefits of your offerings to specific values that your customers have, you'll be able to align what your business provides with what your customers need.

3. Describe the benefits your ideal customer will experience when they choose your product or service over the competition.

When crafting this part of your value proposition, include details about how your product or service will benefit the customer and use examples where you can. Videos, photos, and live demonstrations are all effective ways to illustrate your value proposition because they show the customer exactly what they can expect from your business.

4. Develop a unique value proposition for each buyer persona you serve.

Ideally, you'll be focusing your marketing efforts on a specific target audience. You'll also find that this audience will have different needs based on their buying behaviors. Buyer personas can help you segment your larger audience into groups of customers with similar desires, goals, pain points, and buying behaviors. As a result, you'll need a unique value proposition for each persona. Different products and services you offer may solve certain customer pain points better than others, so developing a value proposition for each persona will better serve each one.

5. Test your value proposition with your audience using various marketing channels.

Each of these tactics will likely be developed internally by your team which means you'll want to validate your work with your target audience. Your value proposition will be communicated through various marketing channels like your website, social media accounts, video, audio, and in person. Test your proposition with members of your audience (both existing customers and non-customers) using each of these channels. Tools like UserTesting can help you streamline this feedback process so that you can implement changes quickly to finalize your value proposition.

6. Deploy and monitor your value proposition at scale. 

After adjusting your value proposition based on the initial tests, the next step is to deploy at scale. Keep in mind that further adjustments will likely be needed. Your target customers will react differently depending on the marketing channels they use, and your value proposition must have a consistent impact across all customer touchpoints.

It’s best to unify your data with tools, like HubSpot’s marketing analytics software , to identify patterns across different channels and audience segments.

This helps solidify your buyer personas with concrete evidence regarding your audience’s pain points and what makes them tick, while any inconsistencies can indicate that your value proposition needs further refinement. 

We know the makings of a value proposition, so how can you make it a good one? Here's the last three tips we have for you.

What makes a good value proposition?

1. clear language.

Your value proposition should aim to address a primary customer need. This limited focus helps keep your value proposition clear and easy to understand. With just one main idea to comprehend, your audience will be able to quickly decide whether or not your product or service will be the best solution for them.

2. Specific Outcomes

Next, you'll want to communicate the specific outcomes your customer can expect to receive from your product or service. Will they save time? Demonstrate how. Will their workflow become more manageable? Show a before and after workflow diagram. The specific outcomes will be critical components of your value proposition as they'll exemplify exactly how your customers will use your solution to solve their problems.

3. Points of Differentiation

Not only are your potential customers evaluating your business's offerings based on their own needs, but they're also comparing what you offer against competitors. As a result, your value proposition will need to include detailed points of differentiation. These key points will help customers understand exactly what sets your company apart.

Value Proposition Frequently Asked Questions

What is the purpose of a value proposition? To effectively communicate the unique value and benefits that a product or service offers to its target customers to differentiate it from the competition and attract or retain customers.

What if the value proposition fails? If the value proposition fails, it can result in difficulties attracting and retaining customers, losing market share to competitors, and ultimately impacting the product's or service's success and sustainability.

Can you change your value proposition? Yes, a company can change its value proposition by identifying and addressing customer pain points or needs, modifying its product or service offerings, and effectively communicating the new value to its target audience.

Compose a Remarkable Value Proposition

The factors that influence a potential customer to become a loyal customer are limited. Whether your industry has a lot of opportunities to differentiate (like retail) or virtually no unique identifiers (like dairy), you'll find that a value proposition will help you understand your ideal customer and position your business as the best solution for their needs. Use the tactics, tips, framework, and examples in this post to craft your unique value proposition.

Editor's note: This post was originally published in June 2018 and has been updated for comprehensiveness.

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15 free value proposition templates to help you brainstorm, write, and promote your value prop.

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The secret sauce of a winning value proposition slide

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Explaining your value proposition to investors is something we see very few founders get right from the first try. And that’s a problem, given that your value proposition is the centerpiece your whole investor pitch is built around. 

To sell investors your value proposition story, you must:

1. Have a strong value proposition before all else; 

2. Know how to deliver your value proposition in the pitch deck.

Based on numerous chats with our clients and prospects, nine out of ten founders need help in one or both aspects. This article will address both elements by explaining how to conjure up a powerful value proposition and reflect it in a winning value proposition slide. 

Let’s start with the basics.

What is a value proposition?

To address the common misconception, let’s start with what a value proposition is not :

• Competitive moat : “All-in-one ecosystem and high switch cost due to personalized feature implementation, integrations, and continuous training on product usage.” (Hubspot)
• Product features list: “Channels and threads, messaging, customizable workflows, search, automation, file sharing.” (Slack)
• Tagline: “How work should work” (Upwork)

While all those things are linked to your value proposition, they aren’t interchangeable. 

A value proposition means the unique benefit or value your customers get from your offering that they can’t get elsewhere. That is, you do something faster, better, cheaper, or simply different—and your customers benefit from it. 

Here’s an example from Slack:

With all your people, tools, and communication in one place, you can work faster and more flexibly than ever before. Slack

As you can see, your customer value proposition is why your customers buy your product over the competitors. It should lie at the heart of your sales, communication, marketing, and product development strategies.

How do you define your value proposition?

There are many frameworks that help to establish a value proposition for a business. Most share the same components, but because founders often have problems with this step, we decided to weigh in and share our two favorite value proposition creation frameworks along with some helpful tips. 

Note : don’t get too stringent about the following frameworks — rather, use them to leg up your ideation process.

Framework 1: Fill in the template

One of the easiest ways to create a value proposition fast is by completing the form below.

Important : make sure that the statements you put in the form result from in-depth market research and understanding of your solution.

Framework 2: Value proposition canvas

This value proposition creation template is the “golden standard” developed to model the relationship between customer profiles and your offering. 

Customer profile:

• Jobs-to-be-done : the task, need, or wish your customers are trying to accomplish or satisfy.
• Pains: the difficulties, both emotional and functional, that customers experience while getting the job done.
• Gains: the needs and expectations of your customers during their jobs to be done.

Value proposition:

• Products or services that help your customers get their jobs done.
• Pain relievers: the explanation of how exactly your offering will alleviate your customers’ pains.
• Gain creators: the benefits your customers will get in the context of their jobs to be done from using your offering

Let’s use Slack to demonstrate what the answers might look like.

Pro tip: don’t assume the value your customers are (or will be) getting from using your solution—ask them to describe it in their own words. 

Find an unbiased target audience and run a simple questionnaire about your product, its benefits, value, etc. The answers will reveal whether your value matches your target audience’s expectations. If it doesn’t, you’ll know the direction you need to take to hit the spot for your customers.

And remember: your value proposition doesn’t have to be about the product. There are many ways to create value: an exceptional customer experience, a specific way of communication, better pricing options, convenience, etc. Some brands have made it to the top simply because their offerings make people feel special in some way. 

With this out of the way, let’s get down to the nuances of a powerful value proposition slide.

How to know if your value proposition hits the spot for the target audience?

There are two ways to know if the value is really there for your customers.

1. Quantitative analysis. This part entails gathering data on how your solution affects the outcome of using the product (e.g., sales team efficiency grew by x%, time savings by y%, etc.). You can do this by interviewing customers.

2. Qualitative analysis. This is an overall sanity check: general reviews, scores in app stores, NPS, etc. Pay special attention to the NPS – it’s a true-and-tried method to measure how much your customers appreciate your product. Here is how to calculate it:

The higher the NPS score, the better, with 20%+ being favorable and 50%+ excellent (according to Bain & Co).

How to create a value proposition slide investors will love?

Assuming you’ve verbalized a strong business value proposition. How do you show it in the deck? 

The key here is to communicate your value in a way that will convince investors that your customers experience / will experience clear benefits from your solution. 

Ultimately, there’s no cookie-cutter template for a value proposition slide. However, some rules apply across the board. 

Your value proposition slide must:

• Acknowledge the problems and pains felt by your target audience

• Display an understanding of their requirements

• Quantify the benefits and pain relievers of your product(s)/service(s) 

For example:

• We are better because our algorithm is ten times faster than anyone else’s, so it’s a 10X time-saver for the customers;
• Our product is three times cheaper than competitors but provides the same functionality and customer support, so customers will save money without sacrificing the quality.

In other words, you must demonstrate that you are solving an important problem for a specific set of customers. 

Common mistakes in a value proposition slide & how to avoid them

Too often, founders with a really great, sticky value proposition simply don’t use the right levers to convincingly deliver it to investors. Here are the common mistakes we encounter and how to avoid them.

Making groundless statements 

Empty statements don’t get funds. To prove to investors your unique business value is there, use data that supports it.

The data you choose to include will largely depend on your stage and the amount of traction you have. Mostly, it’ll be the same qualitative and/or quantitative data we mentioned in the third section about how to measure your value proposition:

• Using numbers: 10X faster delivery, 2X more affordable, etc.
• Proof of concept signals: user engagement, conversion rates, revenue
• Smart competitive positioning, with your product vision, benchmarked against your competitors
• Tangible positive outcomes your customers claim to experience from using your product or service, e.g., X% decrease in spending
• Positive reviews and high scores on the app store, G2, etc.
• Leading retention indicators unique to your solution

Using the same messaging with investors you use to attract customers

You know how important it is to keep your audience’s needs in mind when crafting your messaging, right? Well, pitching to investors is no different. Your narrative should be investor-attractive before anything else, so understanding their needs and goals and catering to them in your pitch is paramount. 

This problem is not exclusive to the value proposition slide. Many pitch decks we receive aren’t tied to investors’ needs whatsoever, with founders failing to put themselves in the VCs’ shoes. This tone-deafness massively weakens their overall argument. 

So be sure to keep investors’ key need—to get maximum returns— at the top of your mind when crafting your deck.  

List product features instead of benefits 

“Feature bragging” is by far the most favorite yet useless thing we see founders do in their pitch decks. Unless you describe features on your technology slide, simply listing features on your value proposition or competition slides won’t get you anywhere. In fact, it will only annoy investors.

What you should elaborate on is how these features will benefit your customers and secure you a solid competitive moat. Focus on that.

Now let’s see how all the information above comes together in some juicy real-life value proposition slide examples Waveup created for our clients.

Best value proposition slides examples that raised VC

Here are some winning value proposition slide examples from startups in different industries. 

This example is from Zaplify’s pitch deck.

Why it works:

• Every claim is supported with numbers, showing the quantified impact of the solution
• A clear value statement based on the market gap
• Illustrative, clear, and persuasive value proposition design that drives attention to the key points. The smart use of the famous Hubspot logo shows a relationship with a massive SalesTech giant and evokes trust

Healthcare 

The following value proposition slide is from a pitch deck for an online therapy startup.

• A strong header that points out the leading competitor’s weakness and serves as a quintessence of all the key value points below
• Simple language that lays out the value of the offering in layman’s terms

This is a value proposition slide for a Web-3 startup that shows how to demonstrate value when targeting several customer groups.

• Powerful headline addressing the core value point
• Clearly outlined benefits for each customer group
• Simple, evocative language

Wrap-up thoughts

Crafting a powerful business value proposition can be a hell of a challenge; selling it to investors is even more so. You must be clear about your ideal customer persona, your levers over the competition, the unique benefits your customers are / will be getting from your offering, and have relevant data to back it up. 

But if you can do that while keeping investors’ needs in mind, “speaking their language,” and using persuasive reasoning, your value proposition slide is bound to succeed:

• Test your value proposition to be sure it hits the spot with customers
• List the benefits instead of the features 
• Demonstrate positive traction signals or use research data that solidify your unique value proposition to investors
• Leverage pitch deck design cheats to make the slide compelling

And if you feel overwhelmed by preparing a pitch deck that will sell your company to investors, just drop us a line , and Waveup experts will do the heavy lifting for you.

Content Writer

Hi there! I’m Anya, a Content Writer at Waveup. I’ve been working with startups in various industries for over 4 years, soaking up the knowledge and learning from their business strategies. Now, I collaborate with the best minds here at Waveup to pick up their expertise and share it with the readers.

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Value proposition slide templates that stand out

Free value proposition slides for a compelling presentation. Impress your audience with interactive value proposition slide templates beyond any PowerPoint .

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What makes a good value proposition slide template?

A good value proposition slide template should effectively communicate the unique value proposition (UVP) that your product or service offers to your target audience. It should highlight the key benefits and features that set it apart from competitors in clear and concise language.

What is the goal of a value proposition slide?

The goal of a value proposition slide is to clearly and compellingly communicate the value of your product or service and address the needs and pain points of the target audience.

The point of a value prop slide is to position your product as the superior choice compared to your competitors, and do so with a single short text slide

What should a value proposition slide template include?

• A clear and concise statement of the value proposition.
• Supporting visuals such as images, icons, or charts to enhance understanding.
• Evidence to back up claims such as testimonials or statistics.
• A call to action to encourage the audience to take the desired next step.

What makes these value proposition slides better than any PowerPoint?

With your same-old PowerPoint slides you’ll never stand out, let alone convert. Prospects and investors have seen beautiful PPT slides a thousand times before. Though pretty, they’re still static, dull, and hard to read.

Our interactive slides bring your content to life with videos, animations, and live graphs that tell a story not just push information.

What are the main types of value proposition slide templates?

• Problem-Solution value proposition slide: focuses on the customer's pain points and how the product/service solves them.
• Benefit value proposition slide: highlights the benefits of using the product/service and how it can improve the customer's life or business.
• Unique selling proposition (USP) value proposition slide: showcases the unique features that differentiate the product/service from competitors.

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How to Create an Effective Value Proposition

• 28 Jul 2020

Starting a business comes with many unknowns, but the value of your brand shouldn't be one of them.

Before launching a venture, all entrepreneurs should determine what market need their product or service fulfills, and what separates their offering from other available options. Without this differentiation and definition of opportunity, a new business isn't likely to succeed.

To communicate the need your product fills and its differentiating factors, you need to create an effective value proposition.

Before diving into how to craft yours, here's a look at what a value proposition is and why it's important for your business.

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What Is a Value Proposition?

A value proposition is a statement that conveys what a brand does and how it differs from competitors. It's typically developed as part of a broader marketing strategy and no more than a few sentences long. The initial proposition can be bolstered with statistics and facts that prove the brand's stated value.

Having a value proposition is important because it clearly and concisely communicates what customers can gain from selecting your brand over that of your competitors. This statement can be used in several ways, including:

• On your company's website to help convert potential leads into customers
• When pitching your company to investors
• As an answer to the question, "So, what exactly does your company do?"

As an entrepreneur, it's your job to be your organization's number one advocate and garner the support of others. A short, clear value proposition can stick in the minds of investors, potential customers, friends, and relatives, ensuring your brand's value isn't lost in translation.

To begin crafting your brand's value proposition, start with an understanding of the jobs to be done theory.

Related: 6 Questions to Ask Before Starting a Business

Understanding Your Customers' Jobs to Be Done

The jobs to be done theory was developed by Harvard Business School Professor Clayton Christensen. It asserts that customers "hire" products and services to get "jobs" done, rather than purchasing them based on their attributes and buying behaviors.

"A 'job to be done' is a problem or opportunity that somebody is trying to solve," Christensen says in the online course Disruptive Strategy . "We call it a 'job' because it needs to be done, and we hire people or products to get jobs done."

One example of a successful brand that's used this framework is Warby Parker , founded in 2010 by Neil Blumenthal, Dave Gilboa, Andy Hunt, and Jeff Raider.

The eyeglass company got its start when one of the founders lost his glasses on a backpacking trip. Unable to swing the steep price of a new pair, he spent the next semester " squinting and complaining " to three of his friends, who realized they had been in similar situations.

"We were amazed at how hard it was to find a pair of great frames that didn't leave our wallets bare," Warby Parker states on its website . "Every idea starts with a problem. Ours was simple: Glasses are too expensive."

This statement describes the job to be done discovered by Warby Parker's founders. They realized people had a need to purchase affordable eyewear and, after some research, found there weren't many options in the market.

"Understanding that the same company owned LensCrafters and Pearle Vision, Ray-Ban and Oakley, and the licenses for Chanel and Prada prescription frames and sunglasses—all of a sudden, it made sense to me why glasses were so expensive," Gilboa explains in an interview with Forbes .

The team decided to take things one step further by adding a social justice component to their business model. For every pair of eyeglasses purchased, Warby Parker donates a pair to someone in need.

"There's nothing complicated about it," the company states on its website . "Good eyewear, good outcome."

This satisfies another job to be done: providing customers with a convenient means of helping others. This dual-pronged jobs to be done framework proved to be a success, as the team hit its first-year sales goal in just three weeks .

Warby Parker continues to build its value around jobs to be done and can expect its customers' needs to "purchase affordable eyewear" and "help others in a convenient way" to endure.

"Because a job to be done remains stable over time, it provides a North Star in innovation," Christensen says.

When crafting your brand's value proposition, think about the job to be done it addresses. How does its value center on a persisting need you can fill in a unique way? It's this positioning that can allow your brand to provide the same value for customers as the market advances.

Related: Jobs to Be Done: 4 Real-World Examples

Creating a Value Proposition

You can use the jobs to be done framework as a starting point to craft your brand's value proposition.

Ask yourself:

• What is my brand offering?
• What job does the customer hire my brand to do?
• What companies and products compete with my brand to do this job for the customer?
• What sets my brand apart from those competitors?

For example, Warby Parker's founders could answer these questions as follows:

• Warby Parker offers affordable designer eyewear, including contacts.
• Customers hire Warby Parker to provide high-quality eyewear at affordable prices and give back to the community in a convenient way.
• All other eyewear brands compete with Warby Parker.
• Warby Parker's commitment to giving back to the community and its affordable prices set it apart from competitors.

Next, summarize your points in a clear, concise value proposition. Continuing the example above, Warby Parker's value proposition, as published on its home page , is:

“Buying eyewear should leave you happy and good-looking, with money in your pocket. Glasses, sunglasses, and contacts—we’ve got your eyes covered.”

This value proposition is reinforced throughout the company's website, along with its stated commitment to social justice :

“Warby Parker was founded with a rebellious spirit and a lofty objective: to offer designer eyewear at a revolutionary price, while leading the way for socially conscious businesses.”

To ensure your value proposition is effective, consider running it by a few people who are unfamiliar with your business. If confusion arises, edit your statement to address those points.

Once you have a value proposition you're proud of, make it known. Publish it on your website, incorporate it into your marketing materials, and memorize it for sharing during networking events, pitch opportunities, and dinner conversations.

Related: 3 Disruptive Strategy Skills For Entrepreneurs and Business Leaders

Setting Yourself Up for Success

By positioning your brand as a solution to a job to be done, you can set your company up for success. Creating a value proposition is a reflective exercise that prompts you to take stock of the need your brand fills, who your competitors are, and how you provide a different experience from other products and services.

Condensing these reflections into a succinct value proposition can enable you to convert leads into customers, effectively pitch to investors, and communicate the value of your brand at scale.

Do you want to craft winning, innovative strategies? Explore Disruptive Strategy , one of our online entrepreneurship and innovation courses . If you aren't sure which course is the right fit, download our free course flowchart to determine which best aligns with your goals.

About the Author

The Value Proposition Canvas

Value Proposition Canvas is a tool for marketing experts, product owners, and value creators. This method from the bestselling innovation book Value Proposition Design is applied in leading organizations and start-ups worldwide.

Why use the Value Proposition Canvas?

Precisely define your customer profiles.

Identify your customer's major Jobs-to-be-done, the pains they face when trying to accomplish their Jobs-to-be-done and the gains they perceive by getting their jobs done.

Visualize the value you create

Define the most important components of your offering, how you relieve pain and create gains for your customers.

Achieve product-market fit

Adjust your Value Proposition based on the insights you gained from customer evidence and achieve Product-Market fit.

The Value Proposition Canvas explained

A 2 minute overview of the Value Proposition Canvas, a tool for marketing experts, product owners, and value creators. This method from the bestselling innovation book Value Proposition Design is applied in leading organizations and start-ups worldwide.

About the speakers

Download your free copy of this whitepaper now, explore other examples, get strategyzer updates straight in your inbox.

Mastering Value Propositions

An online course that includes 8+ hours of high-quality videos and exercises to learn how to design value propositions that your customers want.

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We have created our resources in the template library as a service to the entrepreneur community. This is why we provide them under the Creative Commons Attribution-ShareAlike 4.0 International License , unless marked otherwise. Like more than two (2) million people so far, you are free to use and adapt the content for your own purposes as long as you visibly acknowledge Neos Chronos as the source in any derivative work. In practical terms this means that you are free to use and adapt this Value Proposition Canvas Template as long as you do not remove our copyright notice, and you do not restrict the rights you received from us when sharing the result with others.

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Value Proposition Presentation – Free Template Download

• Entrepreneurship
• Updated on: April 8, 2024

In today’s fiercely competitive market landscape, crafting a compelling value proposition presentation   has become paramount for businesses striving to stand out and thrive.The value proposition is clarity. It must clearly communicate the unique benefits and solutions that a product or service offers to customers. From startups to established enterprises, understanding the intricacies of value propositions is crucial for sustainable growth and customer retention.

Download this presentation template:

3 Elements of Value Proposition

Dive deep into the heart of what makes your product or service stand out with our enlightening presentation slide on the “ 3 Elements of Value Proposition .” This vital segment of our comprehensive ‘Value Proposition’ presentation series breaks down the complex idea of value proposition into three easily understandable components: valuable, differentiated, and substantiated. We meticulously unpack each element, providing you with the insights needed to craft a product or service that doesn’t just meet the needs of your end-users but significantly boosts its perceived value.

Discover the unparalleled benefits of designing a unique offering that’s robustly supported by concrete evidence. By focusing on these critical aspects, you’ll learn how to position your offering in a way that captivates your target audience, setting your business apart in a crowded marketplace. Engage with our slide to empower your value proposition, ensuring it resonates with and fulfills the expectations of your consumers, thereby driving your brand’s success and growth.

Value Prop PPT

At its core, a value proposition is a promise of value to be delivered to customers. It succinctly communicates the benefits and solutions offered by a product or service, addressing the unique needs and desires of the target audience. A strong value proposition not only sets a brand apart from competitors but also serves as a guiding principle for strategic decision-making and marketing efforts.

Value Proposition Spectrum

The value proposition spectrum encompasses a wide range of offerings, each catering to different customer segments and market niches. By understanding the diverse spectrum of value propositions, businesses can tailor their messaging and positioning to resonate with specific audiences, driving engagement and conversion rates.

Value Proposition vs Customer Segment

One of the biggest challenges in crafting value propositions is aligning them with the diverse needs and preferences of different customer segments. By segmenting their target audience based on demographic, psychographic, and behavioral factors, businesses can tailor their value propositions to address specific pain points and desires. This targeted approach not only enhances the effectiveness of value propositions but also improves customer satisfaction and loyalty.

Anatomy of a Winning Value Proposition

A winning value proposition comprises several essential elements, including clarity, differentiation, relevance, and credibility. Clarity ensures that the benefits and solutions offered are clearly communicated to customers, while differentiation highlights what sets the product or service apart from competitors. Relevance ensures that the value proposition resonates with the needs and desires of the target audience, while credibility builds trust and confidence in the brand.

Product and Customer

Successful value propositions bridge the gap between product features and customer needs, delivering solutions that address specific pain points and desires. By understanding the motivations and preferences of their target audience , businesses can tailor their products and services to meet evolving customer demands, driving satisfaction and loyalty.

Customer Value Proposition (CVP)

A customer value proposition (CVP) serves as a concise statement that communicates the unique benefits and solutions a product or service offers to customers. It succinctly articulates why customers should choose a particular offering over alternatives, emphasizing the value they will receive and how it meets their needs and preferences. By effectively crafting a compelling CVP, businesses can attract and retain customers, ultimately driving long-term success and competitiveness in the market.

Real-Life Examples:

• Apple : “Think Different” – Apple’s brand promise emphasizes innovation, design, and simplicity, resonating with customers who seek cutting-edge technology and user-friendly products.
• Amazon : “Earth’s Biggest Selection” – Amazon’s commitment to offering a vast array of products, combined with convenient shopping experiences and fast delivery, positions it as the go-to destination for online shoppers seeking variety and convenience.
• Tesla : “Accelerating the World’s Transition to Sustainable Energy” – Tesla’s mission focuses on sustainability, innovation, and environmental consciousness, appealing to consumers who prioritize eco-friendly solutions and cutting-edge technology in the automotive industry.
• Clarity: Clearly articulate the benefits and solutions offered to customers.
• Differentiation: Highlight what sets your product or service apart from competitors.
• Credibility: Back up your claims with evidence and testimonials to build trust with customers.
• Understanding and effectively addressing customer needs and pain points is essential for business success.
• Clear communication of the unique benefits and solutions offered by a product or service is crucial for resonating with the target audience.
• Establishing trust and building lasting relationships with customers requires consistent delivery of value and relevance.
• Differentiation plays a key role in standing out in a crowded marketplace and attracting loyal customers.

Value Proposition Template:

Understanding and effectively communicating the unique benefits and solutions offered by a product or service is paramount for success in today’s competitive marketplace.

By identifying and addressing the needs, desires, and pain points of their target audience, businesses can differentiate themselves, build trust, and foster lasting relationships with customers.

Crafting a compelling narrative that resonates with consumers on a deeper level not only drives sales and profitability but also establishes a strong brand identity and positions the company for long-term growth and sustainability.

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Flat Value Proposition Canvas PowerPoint Template

Flat Value Proposition Canvas PowerPoint Template – The Value Proposition Canvas is a business model design tool developed by Alex Osterwalder in his book Business Model Generation and Value Proposition Design. The core concepts of the Business Tools are based on the design thinking principles applied to Business Models. With the Value Proposition Design Methodologies, entrepreneurs, executives, and product managers observe customers in a structured way to create products and services that make value for them. The mantra of True Value Creation inspires these methodologies. Value Proposition Design helps teams organize information on what customers want. By identifying value patterns, target customers’ pains and gains with real value that will relieve their pains and empower their gains.

With the Value   Proposition Canvas, organizations, and Startups can leverage the experience and knowledge of their teams about their customers and products, minimizing risks and changing the approach to failure into a learning experience. The canvas has 2 main sides (extracted from the Business Model Canvas):

The left side represents the Value Propositions (Value Map)

• Products and Services: This is your (from the designer’s perspective) value proposition implementation.
• Gain Creators: How your products and services create customer gains.
• Pain Relievers: How your products and services minimize the customer pains.

On the right side are the Customer Segments (Customer Profile). In this section, designers review the three main components of Customers needs

• Customer Job: What customers need to get done in their life or work. These are real-life problems a customer (individual or business) faces in everyday tasks.
• Customer Pains: This set contains what is annoying customers in their jobs (before, during, or after)
• Customer Gains: These are the benefits customers expect from the jobs.

The main objective of Value Proposition Design and the ordered data (hypothesis and findings) over the Value Proposition Canvas is to Deliver what customers want through your products and services. The value proposition slide canvas can be applied in any Lean Startup PPT or other business purposes, even customer profile mapping.

The Flat Value Proposition Canvas template for PowerPoint & Google Slides is a professional presentation slide template that contains several slides with diagrams of each section of the popular Value Proposition Canvas. It provides a complete Value Proposition Canvas layout in poster mode that can be resized and printed to exercise real Value Proposition Design with your team. The value proposition canvas template offers virtual sticky notes to digitally share the presentations (through collaboration tools like Microsoft PowerPoint Online, Google Slides, or Dropbox) with sharing privileges to the users and write each concept in the sticky note.

Each canvas component is created as PowerPoint Shapes, allowing the user to customize their appearance fully. The models can be used in existing presentations or modified to be match specific themes. You can browse our strategy presentation templates with 100% editable slides or other value proposition templates to complement the presentation.

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What Is a Value Proposition?

Understanding value propositions, special considerations, frequently asked questions.

• Value Proposition FAQs
• Business Essentials

Value Proposition: How to Write It With Examples

A value proposition in marketing is a concise statement of the benefits that a company is delivering to customers who buy its products or services. It serves as a declaration of intent, both inside the company and in the marketplace.

The term value proposition is believed to have first appeared in a McKinsey & Co. industry research paper in 1988, which defined it as "a clear, simple statement of the benefits, both tangible and intangible, that the company will provide, along with the approximate price it will charge each customer segment for those benefits."

Key Takeaways

• A company's value proposition tells a customer the number one reason why a product or service is best suited for that particular customer.
• A value proposition should be communicated to customers directly, either via the company's website or other marketing or advertising materials.
• Value propositions can follow different formats, as long as they are "on brand," unique, and specific to the company in question.
• A successful value proposition should be persuasive and help turn a prospect into a paying customer.

Investopedia / NoNo Flores

A value proposition stands as a promise by a company to a customer or market segment . The proposition is an easy-to-understand reason why a customer should buy a product or service from that particular business. A value proposition should clearly explain how a product fills a need, communicate the specifics of its added benefit, and state the reason why it's better than similar products on the market. The ideal value proposition is to-the-point and appeals to a customer's strongest decision-making drivers.

Companies use this statement to target customers who will benefit most from using the company's products, and this helps maintain a company's economic moat . An economic moat is a competitive advantage. The moat analogy—coined by super-investor  Warren Buffett of Berkshire Hathaway—states that the wider the moat, the bigger and more resilient the firm is to competition.

A great value proposition demonstrates what a brand has to offer a customer that no other competitor has and how a service or product fulfills a need that no other company is able to fill.

Components of a Value Proposition

A company's value proposition communicates the number one reason why a product or service is best suited for a customer segment. Therefore, it should always be displayed prominently on a company's website and in other consumer touch points. It also must be intuitive, so that a customer can read or hear the value proposition and understand the delivered value without needing further explanation.

Value propositions that stand out tend to make use of a particular structure. A successful value proposition typically has a strong, clear headline that communicates the delivered benefit to the consumer. The headline should be a single memorable sentence, phrase, or even a tagline. It frequently incorporates catchy slogans that become part of successful advertising campaigns .

Often a subheadline will be provided underneath the main headline, expanding on the explanation of the delivered value and giving a specific example of why the product or service is superior to others the consumer has in mind. The subheading can be a short paragraph and is typically between two and three sentences long. The subheading is a way to highlight the key features or benefits of the products and often benefits from the inclusion of bullet points or another means of highlighting standout details.

This kind of structure allows consumers to scan the value proposition quickly and pick up on product features. Added visuals increase the ease of communication between business and consumer. In order to craft a strong value proposition, companies will often conduct market research to determine which messages resonate the best with their customers.

Value propositions can follow different formats as long as they are unique to the company and to the consumers the company services. All effective value propositions are easy to understand and demonstrate specific results for a customer using a product or service. They differentiate a product or service from any competition, avoid overused marketing buzzwords , and communicate value within a short amount of time.

For a value proposition to effectively turn a prospect into a paying customer, it should clearly identify who the customers are, what their main problems are, and how the company's product or service is the ideal solution to help them solve their problem.

What Is the Purpose of a Value Proposition?

A value proposition is meant to convince stakeholders, investors, or customers that a company or its products or services are worthwhile. If the value proposition is weak or unconvincing it may be difficult to attract investment and consumer demand.

What Is an Employee Value Proposition?

An employee value proposition (EVP) applies to the job market. Here, a company that is hiring will try to frame itself as a good place to work, offering not only monetary compensation but also a range of benefits, perks, and a productive environment. In return, the job candidate will need to convince the hiring company that they have the appropriate skills, experience, demeanor, and ambition to succeed.

What Happens if a Value Proposition Fails?

If a company cannot convince others that it has value or that its products or services or valuable, it will lose profitability and access to capital and may ultimately go out of business.

Lanning, Michael J., and Edward G. Michaels. "A business is a value delivery system."  McKinsey staff paper  No. 41. July, 1988.

CNBC Warren Buffett Archive. " Morning Session - 1995 Meeting ."

Alexander Osterwalder et al. " Value proposition design: How to create products and services customers want. Vol. 2." John Wiley & Sons, 2015.

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How to write a great value proposition for sales presentations

Great value proposition – key to a winning sales presentation.

Value propositions play a key role to make a winning sales presentation. A great value proposition communicates the key reasons for increased customer engagement and demonstrates the solutions offered to solve a problem. A great value proposition helps the presenter to present the key message as a single statement that reflects the value addition.

7-step sales process

The 7-step sales process is a framework used by sales professionals to guide them through the process of selling a product or service. The steps typically include:

• Prospecting
• Making contact
• Qualifying leads
• Making a presentation
• Handling objections
• Closing the sale
• Following up

By following this process, salespeople can increase their chances of success and build stronger relationships with their customers.

Sales presentation play a crucial part in business growth

A presentation ppt, also referred to as a slide deck, is a powerful tool for delivering information and ideas in a visually engaging manner. Neatly formatted slide deck can captivate the audience and make the presentation more impactful. PowerPoint examples available online from successful presentations provide valuable PowerPoint ideas to come up with impressive presentations. By analyzing various presentation samples, one can get ideas on key slides to be included in a sales presentation.

A sales presentation is a crucial part of the sales process, where sales professionals showcase the unique value proposition of their product or service to potential clients. Through effective communication and persuasion, the goal is to convince the audience of the benefits and advantages of the offering, ultimately leading to a successful sale.

Before discussing in detail about constructing a great value proposition, it is essential to understand the importance of Presentations and especially sales presentations. Let us see a few pointers on the significance of PowerPoint presentation in delivering business ideas, being widely used across the industries.

PowerPoint Slides

PowerPoint slides have become an integral part of modern business presentations. A well-designed PowerPoint presentation slides drastically improve the reach of the content ideas. It needs time and effort to craft PowerPoint design slides that best represents to your brand identity and business value. Design slides should be carefully crafted to complement the information being conveyed and enhance the overall message. Presentation slides in a sales deck should convey the overall message maintaining the horizontal flow of slides covering the entire topic of study.

4 types of sales presentation

The four types of sales presentations are:

• The product demonstration
• The consultative approach
• The problem-solution approach
• The value proposition approach

Each approach has its own strengths and weaknesses, and the best approach to use will depend on the specific situation and the needs of the customer.

The Key Elements of a Successful Sales Presentation

A successful sales presentation should include an attention-grabbing opening, a clear explanation of the product or service being offered, a demonstration of how the product or service solves the customer’s problem or meets their needs, social proof (such as testimonials or case studies), a call to action, and a follow-up plan. It’s also important to tailor the presentation to the specific needs and interests of the audience.

Creating a winning sales presentation slide deck

To create a winning sales presentation slide deck, start with a captivating cover image or opening slide. Then, include data and key points to support your pitch. Testimonials and case studies from satisfied customers can also be powerful tools. It’s important to provide competitive context and customized content that speaks directly to your audience’s needs. Finally, give a glimpse into next steps and keep the slides simple and light on text to avoid overwhelming your audience.

Use storytelling in your sales presentation

To use storytelling in your sales presentation, start by identifying the key message or point you want to convey. Then, craft a story that illustrates that message in a relatable and engaging way. Use vivid language and sensory details to bring the story to life, and make sure it has a clear beginning, middle, and end. Finally, tie the story back to your product or service, showing how it can help solve the customer’s problem or meet their needs.

5 Amazing Tips for Creating a Winning Sales Presentation Slide Deck

Some tips for creating a winning sales presentation slide deck include:

• Knowing your audience
• Keeping it simple and concise
• Using visuals to enhance your message
• Telling a story
• Practicing your delivery

It’s also important to focus on the benefits of your product or service, rather than just its features.

It is equally important to understand and implement the best practices of slide design that goes well to visually enhance your content ideas.

Slide Design

Slide design is an essential element in creating an effective and impactful presentation. It is the visual representation of the content being presented, and it plays a crucial role in engaging the audience and delivering the message effectively. PowerPoint slide design has become the go-to tool for creating sales presentations. PPT slide design can bring life to your presentation and make it more memorable for your audience. It needs time and efforts to come up with an impressive presentation slide design that instantly sticks to the audience mind.

PPT presentation design involves careful consideration of the target audience and the presentation’s purpose, resulting in a visually appealing and informative presentation. When creating a presentation design, it is important to consider the overall presentation design, including the layout, color scheme, font choices, and use of images and graphics. PowerPoint presentation design allows for seamless integration of multimedia elements and a professional look. Latest trends involving AI (Artificial Intelligence) also boosts the creative line of tools that enhance the designs.

Use PowerPoint Presentation for your sales success

A PowerPoint presentation is a visual aid used to present information, ideas, or data to an audience. It is a valuable tool in business, education, and other professional settings. Using slides, text, images, and multimedia, a presenter can effectively communicate their message and engage their audience. Nice PowerPoint presentations are characterized by well-organized content, creative visuals, and a professional tone.

PowerPoint examples of presentation has become a standard in modern presentations due to its user-friendly interface and various features such as animations, transitions, and customizable templates. An excellent PowerPoint presentation not only meets but exceeds the expectations of the audience, leaving a lasting impression and achieving its desired objective.

A successful presentation is defined by its ability to effectively convey a message and leave a lasting impact on its audience. A best ppt presentation stands out for its clear and concise content, visually appealing design, and smooth delivery. A great ppt presentation incorporates a perfect blend of relevant information, impactful visuals, and engaging delivery.

There are various presentation types, including informative, persuasive, and instructional, each with its unique purpose and structure. A sales presentation represents a crucial stage within the sales process, during which adept sales professionals meticulously showcase the distinct value proposition of a product or service, skillfully leveraging it to persuade prospective clients.

Persuasion serves as the cornerstone of successful sales endeavors. Distinguished salespersons do not merely respond to customers’ inquiries and rely on chance for a favorable outcome; instead, they diligently steer and support customers in reaching autonomous decisions. Such deliberate guidance embodies the essence of persuasion.

How to Create a Sales Presentation That Speaks to Your Audience

To tailor your sales presentation to your audience, you should first research and understand their needs, interests, and pain points. Then, you can customize your slide deck with relevant examples, data, and visuals that speak directly to their concerns. It’s also important to use language and tone that resonates with your audience and to focus on the benefits and solutions your product or service can provide for them.

A well-crafted example presentation utilizes various techniques to keep the audience engaged, such as interactive slides and engaging visuals. To make presentation that stands out, one must understand the target audience and tailor the content accordingly. A well-designed product presentation can leave a lasting impression on potential clients and can significantly impact sales. With the right tools and techniques, anyone can create powerful PowerPoint presentation.

Build a Value Proposition in Sales

In sales, a value proposition is a concise statement that highlights the unique benefits and advantages of a product or service. It aims to persuade potential customers that the offering is superior to other options in the market and can effectively address their needs or problems. A strong value proposition can differentiate a brand from its competitors and increase its chances of attracting and retaining customers.

What a value proposition is? 

A value proposition is a clear statement about the outcomes that an individual or an organization can realize from using your product, service, or solution. It is a business or marketing statement that summarizes why a consumer should buy a product or use a service. This statement should convince a potential consumer that one product or service will add more value or better solve a problem than other similar offerings.

Value proposition process

In sales, a value proposition is a statement that outlines the unique benefits of a product or service and how it meets the needs of the customer. It should clearly communicate the added value of the product and differentiate it from competitors in the market. A successful value proposition is concise and speaks directly to the customer’s key motivators for making a purchase.

5 Value Proposition Categories

• Productivity
• Profitability
• Convenience

Steps in Top-down value proposition process

• Identify the target market
• Analyze the competition
• Define the value proposition
• Develop the messaging
• Test and refine
• Launch and monitor
• Continuously improve

Steps in Bottom-up value proposition process

• Choose your solution and write each argument
• Incorporate products or services that counterbalance the shortcomings of rival companies
• Play around until you find groups that seem to work logically
• Name of each cluster becomes part of your value proposition
• Take out the arguments that are not provable, or self-defeating

For many businesses, “What is a value proposition?” can be a million-dollar question because it has the potential to propel your business into the million-dollar league. It brings the key benefit into a single statement, that is easier to remember for the audience.

Value Proposition Positioning Statement 

Your value proposition must be the first thing visitors see on your homepage, but it should also be visible at all major entry points to the site.

Great Value Proposition For Sales Presentation – Business Charts Visualization

Value: The monetary worth of something – How much someone will pay for something.

Value Proposition: A compelling, tangible statement of how a company or individual will benefit from buying something specific or buying from you in general.

The ideal value proposition is concise and appeals to the customer’s strongest decision-making drivers. Companies pay a high price when customers lose sight of the company’s value proposition.

Qualities of a compelling value proposition

A value proposition needs to resonate instantly with a prospect, connecting the benefits of your solution to your prospect’s unique goals.

The following are the key qualities to look for in a value proposition:

Relevancy: Explain how your product solves customers’ problems or improves their situation.

Quantified value: Deliver specific benefits.

Differentiation: Tell the ideal customer why they should buy from you and not from the competition.

Specificity: Your value proposition should include a specific claim to get your prospect to listen and notice your offering.

Uniqueness: Your value proposition needs to point out why you are superior to your competition in areas that are important to your prospect.

Believability: A strong value statement provides proof. You need evidence in support of your claim, which can come in several forms.

Testimonials: Independent third parties, customer stories, or business case results can all help substantiate your claims.

Proof of concept: The ability to test-drive your product or service in the prospect’s own environment can be the best way to prove value for skeptical prospects.

Tangible results: External or internal research showing actual data or ranking around the area of value can give a positive best impression.

What to avoid as a value proposition statement?

Slogan: A general statement of a couple of lines expressing your target market and how you help them.

Description: It is not just a description of your unique services, passion for excellence or cutting-edge technology.

Loads of sentences: Describing the legacy of your company or the products and services you offer.

How to write a value proposition?

Great Value Proposition For Sales Presentation – Conceptualization

There are essentially two ways to write a value proposition for a sales presentation. The first is the top-down value proposition process, and the second is the bottom-up value proposition process.

Top-down value proposition process

Use the top-down value process for arriving at the value proposition statement for a large group.

• Brainstorm a list of possible answers to the question you need to answer for your prospect – why us? or why change with us? or why change?
• Brainstorm by thinking about your competitors’ weaknesses. Turn these items into positives for your list.
• Group items if they overlap significantly.
• Remove, or sub-divide, any items that ‘swallow’ all others up because they cover a wider range of ideas. e.g., impact or delivery.
• For each item remaining on the list, go for a rating system with 10 being most significant to customer needs and 1 being least significant to customer needs.
• Complete the ranking for the entire set of answers.
• Take the top 3-5 items, and that forms the core for writing your ‘value proposition statement’.

Bottom-up value proposition process

Use the bottom-up value process for arriving at the value proposition statement for a smaller group.

• Write each argument for choosing your solution or type of solution onto a Post-It note.
• Here, we are looking for features that others do not have, statistics, reviews, awards – the sort of items that might warrant a slide in a sales presentation.
• Add items that are the converse of the competitor’s weaknesses.
• Group the Post-It notes together thematically.
• Play around until you find groups that seem to work logically.
• These clusters of arguments form the basis for your value proposition.
• Not every Post-It note has to fit in a cluster – they can be placed into the introduction, or next steps, or excluded altogether.
• Remove those ideas that are not provable or self-defeating.
• Name each cluster – the name becomes part of your value proposition, so make sure that they are persuasive.
• Now, this forms the core for writing your ‘value proposition statement’.

Using a value proposition in a sales presentation

Once you finalized the value proposition, you need to sort the information into the right order. Present your material using the value proposition in an orderly manner that makes your content directly relevant to the expectation of prospects. Substantiate your claim in terms of the benefits to be offered to prospects.

Great Value Proposition For Sales Presentation – Sales Proof

Structure your sales presentation into sections. Each value proposition point will act as a section for your presentation, and all the slides within that section should be proof points that justify your claim.

The flow of your sales presentation

Opening – Show the value proposition

A high-level view of your value proposition should appear early in your presentation. Within the first 60 to 90 seconds, kindle the interest of your audience and give them a compelling reason to stay tuned.

Agenda – Prove how you can deliver each part in turn

Each value proposition point will act as a section for your presentation, and all the slides within that section should be proof points that justify your claim.

Closing – Recapping the value proposition and asking for a commitment

Restate your value proposition as a statement of fact for your audience, quantifying what outcome they can expect to see from your solution.

Key areas to tailor your value proposition

The prospect’s goal or objective: If your prospect has several goals, rank them according to their importance for your prospect and your ability to impact them.

Great Value Proposition For Sales Presentation – Value Positioning

An action verb: This is what effect you have on the prospect’s goal: Increase, reduce, drive, eliminate.

Outcome: For your value proposition include the outcome of the area(s) that can have the most impact helping the client reach his objective(s). e.g., Employee retention, Sales revenue.

Figures or statistics: Show Key Performance Indicator (KPI) such as revenue, year-over-year growth, cost-per-unit, and so forth. Be sure to speak in the same terms that your prospectuses.

Competitive advantage: State your key competitive differentiator, answering the question “Why should I buy from you?” for the prospect to understand your offering.

Value Proposition Canvas – Validation Tool

Great Value Proposition For Sales Presentation – Value Proposition Canvas

It was initially developed by Dr. Alexander Osterwalder as a framework to ensure that there is a fit between the product and market. It gives a detailed look at the relationship between customer segments and value propositions. It helps to ensure that a product or service is positioned around what the customer values and needs. It can be used when there is a need to refine an existing product or service offering or where a new offering is being developed from scratch.

Test your value proposition

There are 2 main ways to test your value proposition:

• A/B testing

The best way to test your value proposition is to craft two candidates (or more, if you have huge traffic) and split test them. Ideally, you would measure sales conversions, for the most accurate results. If that’s not possible, lead counts or even click-throughs will do.

• Pay-per-click advertising

A fast and cheap way to go about it is to use Google Ads or Facebook Ads.

Split test ads with different value propositions that target the same customer. The ad with a higher click-through rate is obviously a better attention grabber and interest generator, although it does not necessarily mean higher sales conversions. Send the traffic to a corresponding landing page and test conversions, too.

Conclusion  

You need a value proposition and you need to communicate it clearly on all the main entry pages – homepage, product pages, category pages, etc. If you do not state why users should buy from you, you will lose most of them. To craft a great value proposition, focus on clarity above all else.

Top PowerPoint Presentations are a crucial tool in the business world, allowing professionals to effectively communicate complex ideas and information to their audience. The best looking PowerPoint presentations combine visually appealing designs with concise and impactful content.

When creating a business presentation, it is important to keep in mind the goals and objectives of the company, as well as the needs of the audience. This will ensure that the slides for the presentation are relevant, engaging, and informative. The design PowerPoint presentation involves incorporating visually appealing graphics, relevant content, and a cohesive structure to engage and captivate your audience.

It is equally important to design your slides professionally that grabs the audience’s attention during the presentation meeting. Great presentations are supported by well-designed slides. Pay attention to visual hierarchy, slide layout, typography , color scheme, and subtle details that go a long way in designing a visually pleasing presentation.

If you are looking to use ready-made presentation designs to shorten the process, reach us and our team of designers take up your assignment to create customized layout designs for you.

• How do you write a value proposition presentation?

To write a strong value proposition presentation, start by identifying your target audience and their needs. Then, clearly articulate the unique benefits and solutions your product or service offers. Use data and examples to support your claims, and make sure your presentation is visually appealing and easy to understand. Finally, practice delivering your presentation with confidence and enthusiasm.

2. What is a value proposition example in sales?

One example of a value proposition in sales is “Our product saves you time and money by streamlining your workflow and automating repetitive tasks.” Another example is “Our service provides personalized solutions tailored to your specific needs, ensuring maximum satisfaction and results.”

3. What is your unique value proposition?

Your unique value proposition (UVP) is what sets your business apart from the competition and makes it attractive to your target audience. To create a UVP, you need to identify what makes your product or service unique, what benefits it offers to customers, and how it solves their problems or meets their needs in a way that competitors cannot.

4. What is the best value proposition?

The best value proposition is one that clearly communicates the unique benefits and value that a product or service offers to its target audience. It should be concise, memorable, and differentiate the offering from competitors in a way that resonates with customers’ needs and desires. Ultimately, the best value proposition is one that drives sales and customer loyalty.

5. What are the 3 elements of value proposition?

The three elements of a strong value proposition are:

• The benefits that your product or service provides
• How it is unique or different from competitors
• Why customers should choose your product or service over others.

6. What is a sales presentation?

A sales presentation is a pitch or proposal given to potential customers or clients to persuade them to buy a product or service. It typically includes information about the product or service, its benefits, and how it can solve the customer’s problem or meet their needs. A good sales presentation should be well-organized, engaging, and tailored to the specific audience.

7. How do you write a sales presentation?

To write a successful sales presentation, start by identifying your target audience and their needs. Then, craft a clear and concise message that highlights the benefits of your product or service. Use visuals and storytelling techniques to engage your audience, and be sure to include a strong call to action at the end. Practice your presentation and be prepared to answer any questions or objections that may arise.

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Vision and Value Proposition Pitch Deck

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Slide 1 : This slide introduces Value Proposition. State your company name and begin. Slide 2 : This slide showcases Business Model Canvas with Example such as key partners, key activities, key resources, key suppliers etc. Slide 3 : This slide describes The Business Model Canvas key partners, key activities, key resources, key suppliers, value proposition, customer relationship, channels, cost structure, revenue streams etc. Slide 4 : This slide depicts Business Model Canvas such as- Channels, key activities, customer relationships, value propositions, customer segments, resources, revenue streams etc. Slide 5 : This slide describes Business Model Canvas Template such as- Value Propositions, Key Activities, Develop Website Marketing & Sales, Key Resources/Assets, Key Partners etc. Slide 6 : This slide showcases Business Model Canvas depicting local communities, governance, social value, social culture, end-user, employees, scale of outreach etc. Slide 7 : This is Value Proposition Icons Slide. Slide 8 : This slide is titled as Additional Slides for moving forward. Slide 9 : This slide displays Graphs and Charts. Slide 10 : This is Quotes slide. Slide 11 : This is Thank You slide with address, Email address and contact number.

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Customer Value Proposition

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A customer value proposition is a marketing term for a statement of the total value that a company provides a customer in exchange for payment. It’s used to convince customers that this company’s product provides more value than competitors’ products.

These are the components of a customer value proposition – Quantified value, Differentiation, Relevance. 

A customer value proposition includes the benefits that your product can provide to customers. It’s important that you say exactly what you sell in easy-to-understand language. Consider the different ways your product provides value to customers by considering the emotional value, economic value and symbolic value of your product as well as its functional value.

A customer value proposition lets customers know how your product is different from similar products in a way that makes it clear yours is the best choice. This might include additional features of your product, local availability or certain service advantages like maintenance, guarantees or warrantees.

A customer value proposition lets customers know how your product applies to their life, business or needs. Consider your target audience and then think of specific ways that your product would apply to this particular customer.

A customer value proposition is important because of the impact it can have on your sales team’s success. A customer value proposition can convince customers to buy your product rather than competitors by laying out specific differences and showing how your product is superior. 

A customer value proposition describes your product in three ways to show the customer its value. These are the sections of a customer value proposition – Headline, Short explanation, Bullet points, Visual component. 

The slogan creates brand identity and tone, while a positioning statement shows your value within the industry. A customer value proposition is somewhere between these, building your brand and distinguishing you from others in your industry, yet it can be more specific about products since its audience is a sales lead, someone you know is interested in learning more about what you sell.

This template will primarily be useful to sales managers. You can use the slides in this template when preparing for a client meeting. For example, you can send information about your product in advance so that the client has time to familiarize himself with the main characteristics.

Also, this template can be used by marketers when preparing a marketing strategy or an advertising campaign. Startup executives can use this template when preparing to meet with potential investors. For example, you may present information about your new product and how it compares to competitors’ products.

Customer Value Proposition is a professional and modern template that contains four stylish and fully editable slides. You can change the type and size of the font, color and position of the infographic yourself. This template will be useful for marketers, sales managers, startups, company executives. The Customer Value Proposition template will complement your old presentations and be a worthy addition to your collection of professional presentations.

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Communicate with the World.

60 useful prepositions (yes, 60) and how to use them for better english fluency.

Prepositions are a major part of English because they allow us to add a noun or a noun phrase to an existing clause. The preposition also helps give meaning to the noun/noun phrase that is being added. Is it an exception, like when we use "except for"? It is a topic, like when we use "regarding"? Is it something being substituted out, like when we use "instead of"?

This lesson will help you learn a wide range of prepositions with different meanings, as well as synonyms that have the same meaning as each other, and how to use these prepositions correctly to boost your English fluency.

Before learning the vocabulary, it's important to note that a preposition (so all of the words in this lesson) can only connect to a noun or noun phrases. There are typically 3 ways to have a noun or noun phrase:

One noun or a group of nouns combined with prepositions (ex. "I have a question regarding the instructions on the first page of the test ")

A gerund (ex. "he did a good job despite having little time to prepare" )

A noun clause ("you have to attend the meeting regardless of how busy you are )

The List of Prepositions

about / regarding / concerning / with regard to / with respect to / as for / when it comes to

These prepositions tell us a topic that the main clause is related to

We’ve had many problems regarding employees giving the wrong information to customers

because of / due to / owing to / on account of / as a result of / thanks to

These prepositions tell us a reason for something

There were major traffic delays owing to the main street being closed for construction

despite / in spite of

These prepositions tell us a point that contrasts the main clause

He got the job despite having less experienced than other candidates

besides / alongside / along with / on top of / in addition to / as well as

These prepositions tell us that this is not the only point (the main clause is additional information)

On top of owning a large house and two luxury car s, they have a private yacht.

beyond / above / over and above / more than

These prepositions tell us that there is something more meaningful in the main clause

We did many practical exercises at the seminar b eyond listening to the speakers’ PowerPoint presentations.

apart from / aside from / other than / besides / with the exception of / with the exclusion of / except for

These prepositions tell us an exception to the statement in the main clause

I always enjoy camping apart from mosquitos trying to bite me all the time.

instead of / in place of / in lieu of / rather than / as opposed to

These prepositions tell us something that can be substituted out for the option in the main clause

You can apply for a visa online as opposed to visiting a service location for one.

barring / save for / outside of / short of

These prepositions tell us one condition that could make the main clause statement untrue

Our flight will arrive at 3pm b arring any unexpected delays occurring.

following / subsequent to / in the wake of (after)

These prepositions tell us something that happened earlier than the main clause

She was hospitalized following her suffering a stroke.

prior to / ahead of / in advance of (before)

These prepositions tell us something that happened later than the main clause

All passengers must be seated prior to the airplane taking off.

in light of / in view of / given / taking into account / considering / in consideration of

These prepositions tell us something that gives more context to the main clause

We’ll have to look for an alternative route i n light of the main road being closed for construction .

regardless of / irrespective of / no matter

These prepositions tell us something that does not matter or does not affect an outcome

I’m going to reject the job offer r egardless of the salary because I don’t like the company.

in accordance with / in keeping with / in line with / as per

These prepositions tell us guidelines, rules, agreements, expectations etc. that the main clause follows

The client will pay the shipping fee in keeping with the purchase agreement.

Prepositions are just one part of the grammar essentials that you'll need to communicate successfully in English. My book, Grammar Essentials will teach you critical lessons (including prepositions) to help you truly understand English and interact more fluently. Learn 50 lessons including all of the tenses, conditionals, adjective and noun clauses, comparatives and superlatives and much more!

Task #1 : Fix the mistakes related to the idea that prepositions must connect with nouns/noun phrases:

We need to save some money before to buy an apartment.

His complaint was related to he had to pay a cleaning fee of $25.

I don’t have a problem with people ask questions during my presentation.

Management is aware of John has been offered a job at a competitor.

It’s hard to make decisions with the team as opposed to can make the decision by myself.

Task #2 : Replace the underlined word with the most suitable synonym provided:

 in light of / in spite of / over and above / with respect to / in lieu of / barring

The company  will subsidize the cost of education instead of  employees paying for it themselves.

We expect the President to win the next election short of  an unforeseen scandal taking place.

There were some questions at the press conference about  the CEO resigning.

Given  the rising inflation rate, the government has decided to cut interest rates again.

I attended my friend’s wedding despite  it being on a Wednesday afternoon.

More than  the author explaining theoretical aspects, the book includes many practical applications.

in advance of / on account of / aside from / alongside / no matter / in keeping with

She is a mother of three children as well as  her working full-time as a lawyer.

Other than  having to wait an hour for a table, our experience at the restaurant was a good one.

In accordance with the company focusing on cost-cutting, the travel budget has been reduced.

We’d like to meet one more time prior to  the agreement being signed.

We take every project seriously regardless  of the size of the job.

He didn’t want to eat any of the meal due to  it containing gluten.

We need to save some money before buying an apartment.

His complaint was related to (him) having to pay a cleaning fee of $25.

I don’t have a problem with people ask ing questions during my presentation.

Management is aware of John having been offered a job at a competitor.

It’s hard to make decisions with the team as opposed to being able to make the decision by myself.

in light of/ in spite of / over and above / with respect to / in lieu of / barring

The company  will subsidize the cost of education in lieu of  employees paying for it themselves.

We expect the President to win the next election barring  an unforeseen scandal taking place.

There were some questions at the press conference with respect to  the CEO resigning.

In light of  the rising inflation rate, the government has decided to cut interest rates again.

I attended my friend’s wedding in spite of  it being on a Wednesday afternoon.

Over and above  the author explaining theoretical aspects, the book includes many practical applications.

She is a mother of three children alongside  her working full-time as a lawyer.

Aside from  having to wait an hour for a table, our experience at the restaurant was a good one.

In keeping with the company focusing on cost-cutting, the travel budget has been reduced.

We’d like to meet one more time in advance of  the agreement being signed.

We take every project seriously no matter  of the size of the job.

He didn’t want to eat any of the meal on account of  it containing gluten.

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Prepositions

What are prepositions.

• The rat is in the corner.
• Her party was on Saturday.

Examples of Prepositions

• in , on , at , for , with , by , to , from , into , about

Examples of prepositions that tell us where :

• The cat on the table is called Toby.
• Our tractor is stuck in the mud.

Examples of prepositions that tell us when :

• The meeting is on Saturday.
• The bell will ring at 7 o'clock.

Table of Contents

Find the Preposition Test

More examples of prepositions that tell us where, more examples of prepositions that tell us when, other relationships shown by prepositions, real-life examples of prepositions.

• List of Common Prepositions

Grammar Terminology related to Prepositions

Object of a preposition, prepositional phrase, video lesson, why prepositions are important.

• the boy behind the bush
• a mouse under the stairs

A Good Way to Think about Prepositions

• the calm before the storm
• one second after the bang

About the Word "Preposition"

• a bone for the dog
• everyone except the teacher
• These are the wishes of the people.
• It is a device for opening jars.
• The book about the wizard
• The book by the wizard
• The book near the wizard
• The book behind the wizard
• The book under the wizard
• It is a container for butter.
• The eagle soared above the clouds.
• He is the President of the United States.

Can You Identify Prepositions ?

• I cook with wine. Sometimes, I even add it to food. (Actor W C Fields)
• Behind every great man is a woman rolling her eyes. (Actor Jim Carrey)
• The difference between stupidity and genius is that genius has its limits. (Physicist Albert Einstein)
• If you haven't got anything nice to say about anybody, come sit next to me. (Writer Alice Roosevelt Longworth)

• It is a message from Mark .
• Mark is trapped on the island .

Are you a visual learner? Do you prefer video to text? Here is a list of all our grammar videos .

(Issue 1) Do not capitalize prepositions in a title.

(Issue 2) Do not use the wrong case after a preposition.

(Issue 3) Do not confuse prepositions with other words.

(issue 4) try to avoid ending a sentence in a preposition., 1/5 people think you cannot end a sentence with a preposition..

Lots of people think you cannot end a sentence in a preposition because, as we've just covered, prepositions sit before nouns. (It is, after all, how preposition gets its name.) Therefore, if a preposition is the last word in the sentence, it can't sit before anything. So, there is some logic to their thinking. Interestingly, this issue is more complicated than many realize, but here is a summary:

• It is perfectly acceptable – from a grammatical perspective – to end a sentence in a "preposition."

Here's the rub. If you end a sentence with a preposition, a fair few of your readers will think it's a grammar mistake or sloppy writing. So, it makes sense to avoid a preposition at the end of a sentence. Those people aside, there is another good reason to avoid ending a sentence with a preposition. Your sentence will be sharper. So, yes, you should avoid an end-of-sentence preposition. Think of it as a game rather than a ruling.

• It is a scenario I have not thought of .
• It is a scenario of which I have not thought.
• It is a scenario I have not considered.

Why was the word "preposition" in quotation marks earlier in this section? Well, quite often, your sentence will end in something that looks like a preposition but isn't. Bear in mind that your "preposition" could be part of a phrasal verb , i.e., a verb comprising a main verb and another word that looks like a preposition, e.g., "fill in," "stick to," "catch up," "catch out." Quite often, these words must be next to each other, which is a factor in your sentence structure. Ending a sentence with the "preposition" (usually called a "particle") of a phrasal verb is fine.

• It is a scenario we should not put up with.

(Issue 5) Keep your writing succinct.

• I cannot face up to the consequences.
• I cannot face the consequences.
• You can end a sentence in a preposition, but you run the risk of irking people who still think you can't.
• Don't say "between you and I" or "from my wife and I." They're both wrong.
• "Too" means overly or as well. "To" doesn't.
• Write "have" not "of" when expanding a contraction like "would've."
• "Dependent on" means reliant on. A "dependant" is a person.

This page was written by Craig Shrives .

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